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  • May 27, 2024

How to Write a Winning Beauty Salon Business Plan

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In today’s competitive beauty industry , starting or expanding a salon without a solid plan is like navigating a maze blindfolded. You might make some progress, but you’ll likely face numerous obstacles, detours, and frustrations along the way.

Without a clear roadmap, you’ll miss crucial opportunities or make costly mistakes that can jeopardize your salon’s success.

Fortunately, there’s a solution: crafting a comprehensive beauty salon business plan. This strategic document not only clarifies your vision and goals but also serves as a powerful tool for executing your strategies effectively and staying on track toward sustainable growth.

In this article, we’ll guide you through the process of creating a winning beauty salon business plan that can set you apart from the competition and position your salon for long-term success.

What is a Beauty Salon Business Plan?

A beauty salon business plan is a strategic roadmap that outlines your vision, goals, and actionable steps for starting and growing a successful beauty salon business. This comprehensive document serves as a blueprint for executing your strategies effectively, making informed decisions, and navigating the challenges and opportunities that arise along your entrepreneurial journey.

Why You Need a Beauty Salon Business Plan

A well-crafted business plan is more than just a document; it’s a strategic tool that can guide your beauty salon toward long-term success. Having a solid plan is crucial for several reasons:

– Defines Your Vision, Goals, and Unique Selling Proposition:

The process of creating a business plan forces you to crystallize your vision for your salon, articulate your long-term goals, and clearly identify what sets your salon apart from competitors. This clarity helps you define your ideal target market, including client demographics, psychographics, and buying behaviors.

Having a well-defined vision, goals, and unique selling proposition is essential for crafting an effective marketing strategy, delivering a tailored experience that resonates with your target audience, and staying focused on your objectives.

– Analyzes the Competition and Identifies Opportunities:

Conducting a thorough competitor analysis is a key component of your business plan . This process involves researching and analyzing direct and indirect competitors, their strengths, weaknesses, and market positioning. By understanding the competitive landscape, you can uncover opportunities to differentiate your salon and gain a competitive edge.

– Outlines Operations, Financials, and Facilitates Funding:

Your business plan should include detailed operational plans, such as your service delivery processes, staffing strategies, and legal/ regulatory compliance measures. Additionally, it should feature comprehensive financial projections, including start-up costs, ongoing expenses, revenue forecasts, and break-even analyses.

These operational and financial details are not only essential for making informed decisions and ensuring the viability of your salon but also demonstrate your professionalism, market understanding, and potential viability to potential investors or lenders. A well-crafted business plan can increase your chances of securing the necessary capital or funding to launch or grow your beauty salon.

– Guides Growth and Expansion:

As your salon grows and evolves, your beauty salon business plan serves as a roadmap for navigating challenges, seizing opportunities, and implementing strategies for sustainable growth and expansion.

– Measures Progress and Enables Course Correction:

By establishing clear benchmarks and metrics within your business plan, you can effectively track your salon’s progress and make informed decisions about pivoting or adjusting your strategies as needed.

A well-crafted beauty salon or medical spa business plan helps you stay focused, make data-driven decisions, and increase your chances of achieving your goals.

Key Components of a Beauty Salon Business Plan

Creating a comprehensive business plan is no small feat, but breaking it down into key components can make the process more manageable. A well-rounded and effective beauty salon business plan should encompass the following essential elements:

1. Executive Summary

The executive summary is the opening section of your business plan, designed to capture the reader’s attention and provide an enticing overview of your entire concept. Think of it as your elevator pitch – a concise yet compelling snapshot that summarizes the key highlights of your plan.

While this section will be the first component you present, it’s often written last, after you’ve fleshed out the other sections. This allows you to distill the most important and persuasive elements into a punchy, engaging summary.

Key Elements of an Effective Executive Summary:

  • Business Overview: Introduce your salon’s name, location, and a high-level description of the services you’ll offer.
  • Mission and Vision: Clearly state your salon’s mission – the driving purpose behind your business – and your vision for its future growth and impact.
  • Competitive Advantages: What key competitive advantages will help you stand out in the market? This could include your team’s expertise, eco-friendly focus, membership model, specific amenities, or other differentiators.
  • Growth and Revenue Potential: Include a teaser of your projected growth trajectory, revenue forecasts, and the overall market opportunity you aim to capture.
  • Leadership Team: If you have a strong management team or industry veterans on board, mention their experience and expertise as a competitive advantage.

Remember, the executive summary should be concise, typically no more than one page. Its purpose is to pique the reader’s interest and provide a compelling overview that motivates them to delve deeper into your comprehensive beauty salon business plan.

2. Company Description

This section provides an in-depth overview of your beauty salon, allowing readers to fully understand your business concept, goals, structure, and what makes you unique in the market.

Key Elements of a Company Description:

  • Business Structure & Ownership: State whether your salon will operate as a sole proprietorship, partnership, limited liability company (LLC), corporation, or other structure. Outline the ownership details accordingly.
  • Company History (if applicable): If you are an existing salon, provide a brief history covering when and why the business was started, key milestones, and any previous ownership.
  • Salon Concept & Branding: Clearly describe the overall concept, theme, and branding for your salon. What type of experience and ambiance will clients enjoy? Use descriptive details to paint a vivid picture.
  • Services & Product Offerings: Outline the full range of services and product lines you plan to offer. Consider categorizing them into hair care, skin care, nail care, makeup, etc. Highlight any specialties or niche offerings.
  • Target Market & Positioning: Reiterate your intended target market segment(s) and how your salon will be positioned to attract those ideal clients. This could relate to factors like price point, service quality, location, etc.
  • Legal Structure & Licensing: Note any specific licenses, permits, certifications, or other legal requirements to legally operate your salon.
  • Mission, Vision & Values: Share your company’s mission describing its purpose, your vision for its future growth, and core values that shape the business culture.

By the end of this section, readers should have a clear picture of your salon’s identity, market positioning, and exactly what makes it unique and poised for success.

3. Market Analysis

A thorough market analysis is essential for gaining valuable insights into your industry, target customers, and competitors. This research-intensive section explores the landscape you’ll be operating in and identifies both opportunities and potential threats.

Target Market Analysis:

  • Define your ideal client demographics (age, gender, income level, location, etc.)
  • Describe the psychographic profile (values, interests, lifestyles, behavior patterns)
  • Evaluate the market size and growth potential for your target segment
  • Identify key drivers and motivations that influence buying decisions
  • Uncover any underserved niches or opportunities within your target market

Competitive Analysis:

  • Identify your direct and indirect competitors in the area
  • Conduct a SWOT analysis of major competitors (strengths, weaknesses, opportunities, threats)
  • Analyze competitors’ market positioning, pricing strategies, and unique selling points
  • Estimate market share and outline how you plan to capture a portion

Here’s an example of a SWOT analysis table for a beauty salon business:

– Highly skilled and experienced staff – High competition in the local market – Growing demand for beauty services – Economic downturn affecting consumer spending
– Unique and trendy salon ambiance – Limited budget for marketing and advertising – Expanding into new service offerings (e.g., skincare, spa treatments) – Seasonal fluctuations in demand
– Strong customer loyalty and repeat business – Limited parking space or accessibility – Partnering with local businesses or events for promotions – Entry of large chain salons in the area
– Convenient location with high foot traffic – Reliance on a single supplier for key products – Increasing focus on eco-friendly and sustainable practices – Rising costs of salon equipment and supplies

Industry Analysis:

  • Assess the current size and growth projections for the beauty/ personal care industry
  • Identify key industry trends and drivers (sustainability, clean beauty, technology, etc.)
  • Examine seasonality factors that impact demand for beauty services
  • Understand the regulatory landscape and legal requirements to operate compliantly
  • Analyze economic factors that could influence the industry positively or negatively
  • Identify potential threats from disruptive new technologies or service models

To gather data for your analysis, use a combination of primary research (customer surveys, focus groups, etc.) and secondary research (trade publications, market reports, government data, etc.). Consider including charts, graphs, or other visuals to effectively present your findings.

By thoroughly analyzing your market, competition, and overall industry, you demonstrate a solid understanding of the space you’ll operate in and the viability of your salon concept.

4. Marketing and Sales Strategy

Having a comprehensive marketing and sales strategy is crucial for attracting and retaining clients for your beauty salon. This section outlines your plans for building brand awareness, generating leads, converting prospects into customers, and fostering long-term loyalty. It should include:

Branding and Positioning:

  • Brand identity (name, logo, tagline, brand personality)
  • Unique value proposition and key differentiators
  • Positioning strategy to stand out in the market
  • Messaging and visual identity guidelines

Marketing Channels and Tactics:

  • Digital marketing plan (website, SEO, social media, influencer marketing, email, etc.)
  • Traditional advertising (print, radio, direct mail, etc.)
  • Local marketing initiatives (events, partnerships, community outreach)
  • Referral and loyalty programs to incentivize word-of-mouth
  • Launch marketing activities to build initial awareness

Pricing Strategy:

  • Pricing model (e.g., à la carte, packages, memberships)
  • Pricing analysis of competitors and perceived value
  • How pricing aligns with your target market and positioning
  • Opportunities for upselling, cross-selling, or value-added services

Sales and Promotions:

  • Lead generation and conversion funnel process
  • Special promotions, discounts, or free trial offers
  • Client retention strategies (superior service, rewards, education)
  • Up-selling and cross-selling opportunities at the point of sale
  • Retail merchandising and product promotion tactics

In this section, be sure to include specific metrics you’ll use to measure success, such as website traffic goals, lead generation targets, conversion rates, average ticket size, and client retention rates. With a detailed, multi-pronged approach, you demonstrate how you’ll acquire and keep a loyal client base, helping you craft a winning beauty salon business plan.

5. Operations Plan

An effective operation plan details the systems, processes, and logistics essential for running your beauty salon’s daily activities while ensuring a consistently exceptional client experience. It usually covers:

Physical Location and Facilities:

  • Salon address and description of the area demographics
  • Square footage and layout design (reception, styling stations, treatment rooms, etc.)
  • Any unique amenities or design elements to enhance the client experience
  • Compliance with zoning, accessibility, and other regulations

Equipment, Supplies, and Inventory:

  • List of essential equipment (chairs, stations, dryers, hot towel cabinets, etc.)
  • Beauty products and retail inventory (haircare, skincare, makeup, etc.)
  • Suppliers and vendors for managing inventory levels cost-effectively
  • Equipment maintenance and replacement plan

Service Delivery Process:

  • Appointment booking systems and procedures (You can use a beauty salon software like Yocale )
  • Client intake, consultation, and check-in/ out process
  • Protocols for different service workflows (hair, nails, facial, etc.)
  • Strategies for efficient staff utilization and client throughput
  • Systems for ensuring consistent service quality and excellent experiences

Staffing and Training:

  • Roles and responsibilities for staff positions
  • Recruitment and hiring criteria for new talent
  • Comprehensive training programs on technical skills and customer service
  • Continuing education opportunities to sharpen skills
  • Employee compensation, benefits, and incentives structure

Legal and Regulatory Compliance:

  • Required licenses and permits (cosmetology, business operations, etc.)
  • Health, safety, and sanitation protocols per industry regulations
  • Insurance requirements (liability, etc.)
  • Customer privacy and data policies
  • Continuing education for staff to maintain licensing

By detailing your operational strategies, you demonstrate a well-thought-out plan for delivering your services seamlessly while prioritizing the client experience.

6. Management and Organization

The management team and organizational structure are critical for executing your salon’s operational strategies and cultivating a positive, productive workplace culture. This section of your beauty salon business plan outlines:

Ownership and Management Team:

  • Owner(s) background, relevant experience, and roles
  • Bios of other partners, directors, or executive management (if applicable)
  • Internal salon management / leadership structure and responsibilities
  • Board of advisors or external professionals providing guidance

Staffing Plan:

  • Projected staffing needs based on salon size and services
  • Job descriptions and responsibilities for each role
  • Recruitment and hiring strategy to attract top talent
  • Comprehensive training programs for technical and customer service skills
  • Employee compensation, benefits, and incentive structure
  • Strategies for promoting from within and succession planning

Corporate Culture and Values:

  • Core values and principles that shape the company culture
  • Vision for cultivating a positive, productive work environment
  • Policies and programs that reinforce desired culture (open communication, work-life balance, continuing education, etc.)
  • Performance management and employee review processes
  • Approaches for resolving conflicts and promoting accountability

Investors and lenders will closely evaluate this section to gauge whether you have a strong, unified leadership team with relevant experience and the ability to build a skilled, motivated team aligned with your company’s values and vision.

By providing thorough details on your management team, staffing strategy, and approach to corporate culture, you demonstrate your salon’s potential for long-term success driven by its people.

7. Financial Projections

According to the U.S. Small Business Administration, 80% of small businesses survive their first year, but only about 50% make it to the five-year mark. A solid financial plan can increase your chances of long-term success. This plan should include a detailed analysis of your current financial situation, clear long-term monetary goals, and specific strategies to achieve these goals. Key components of a financial plan typically involve:

Start-up Costs and Capital Requirements:

  • Estimated leasehold improvements, equipment, furniture, and technology
  • Legal and professional fees for licenses, permits, business formation
  • Initial marketing and advertising expenses for launch
  • Starting inventory and supplies
  • Initial hire and training costs
  • Working capital buffer for operating expenses before profits

Operating Expense Projections:

  • Rent or mortgage payments
  • Payroll and employment taxes
  • Utilities, insurance, security, and facility maintenance
  • Supplies and disposables for service delivery
  • Marketing, advertising, and promotional costs
  • Professional services (legal, accounting, etc.)
  • Loan repayments and interest
  • Other overhead expenses

Revenue and Income Projections:

  • Service pricing and anticipated demand forecasts
  • Client visit estimates and average spend projections
  • Retail product sales forecasts
  • Projected income statements for 3-5 years
  • Cash flow projections showing funds from operations
  • Break-even analysis identifying when profits are expected

Funding Requirements and Use of Funds:

  • Total funding needed for start-up and initial growth phases
  • Existing capital or financing commitments already secured
  • Additional equity or debt financing still required
  • Detailed breakdown of how funds will be utilized

This section should include concise narrative explanations of your forecasts and assumptions, as well as charts, graphs, and financial statements that clearly depict the numbers. Be sure your projections are well-researched and as accurate as possible, as unrealistic figures could undermine your credibility.

Robust financial projections in your beauty salon business plan instill confidence in potential investors by demonstrating your thorough understanding of costs and your salon’s path to profitability.

8. Appendices

The Appendices contain additional information and materials that further validate and reinforce the key details outlined throughout your business plan.

Potential Appendices to Include:

  • Professional Resumes/ CVs/ Bios : For all key members of the leadership and management team showcasing relevant experience.
  • Licenses, Permits, and Certifications : Copies of any required operational licenses, professional certifications for staff, building permits, etc.
  • Market Research Data : Any proprietary market research, consumer surveys, focus group findings, or third-party industry reports referenced.
  • Product/ Service Details : Brochures, menus, sample marketing materials, or other marketing collateral detailing your offerings.
  • Site Plan and Photos : Architectural renderings, layout designs, and photographs of the proposed salon location.
  • Franchise Documentation : For franchised salons, include Franchise Disclosure Documents and agreements.
  • Letters of Intent or Partnerships : Formal letters or documentation of any strategic partnerships.
  • Leases and Contracts : Copy of property leases, equipment leases, vendor agreements, etc.

The appendices provide an opportunity to expand on information concisely summarized in the main plan, giving readers a deeper level of detail if desired. Be sure to clearly label each appended document for easy reference.

Having a comprehensive set of appendices further validates the legitimacy of your beauty salon business plan and the depth of research and preparation behind it.

Writing Your Beauty Salon Business Plan

Here’s a suggested step-by-step approach to help you craft an effective and detailed beauty salon business plan:

  • Research and Gather Information: Conduct thorough market research, analyze your competition, and collect data on your target audience, industry trends, and financial projections.
  • Outline Your Plan: Create a detailed outline that covers all the key components mentioned above. This will help you organize your thoughts and ensure a logical flow.
  • Write and Refine: Flesh out each section of your plan, using clear and concise language. Don’t hesitate to seek feedback from mentors, industry experts, or professionals who can provide valuable insights.
  • Finalize and Implement: Once you’ve refined your plan, finalize it and use it as a living document to guide your decision-making and track your progress.

Remember, your business plan is not set in stone – it should evolve as your salon grows and adapts to changing market conditions or new opportunities.

Creating a comprehensive beauty salon business plan requires time, effort, and dedication, but it’s an investment that can pay dividends in the long run. By clearly defining your goals, strategies, and financial projections, you’ll be better equipped to navigate the challenges of running a successful salon.

With a solid business plan and the right tools in place, you’ll be well on your way to building a thriving beauty salon that stands out in a competitive market.

1. How do I write a salon business plan?

To write a salon business plan, start with an executive summary of your mission, services, and goals. Include a company description, market analysis, and details about your management team. Describe your services and pricing, and outline your marketing and sales strategy. If seeking funding, specify your financial needs and projections for the next 3-5 years. Conclude with an appendix for additional documents like resumes and permits. Tailor each section to reflect your salon’s unique vision and objectives.

2. How can I succeed in beauty salon business?

To succeed in the beauty salon business, focus on providing excellent customer service, offering high-quality services, keeping up with industry trends, and implementing effective marketing strategies. Additionally, manage finances wisely and continuously train your staff to maintain a competitive edge.

3. Is a beauty salon a good investment?

A beauty salon can be a good investment if it’s well-managed, located in a high-demand area, and offers quality services. Success depends on factors such as effective marketing, excellent customer service, and keeping up with industry trends.

4. Is it hard to start a beauty business?

Starting a beauty business can be challenging due to factors like securing funding, finding a suitable location, and attracting clients. Success requires thorough planning, industry knowledge, effective marketing, and excellent customer service. However, with dedication and the right strategies, these challenges can be overcome.

5. How to create a salon budget?

To create a salon budget, start by estimating initial costs such as rent, equipment, licenses, and renovations. Calculate ongoing operating expenses, including utilities, salaries, inventory, marketing, and insurance. Project your revenue based on service prices and expected client volume. Plan for contingencies by setting aside funds for unexpected expenses. Regularly review and adjust your budget to stay on track and ensure financial stability.

  • How to Write a Sales and Marketing Plan, BPlans, https://www.bplans.com/business-planning/how-to-write/marketing-sales/
  • How To Run A Successful Salon (The Salon Owner Guide), Trafft, https://trafft.com/how-to-run-a-successful-salon/
  • 6 Basic Financial Ratios and What They Reveal, Investopedia, https://www.investopedia.com/financial-edge/0910/6-basic-financial-ratios-and-what-they-tell-you.aspx
  • 7 Ultimate Ways to Grow Your Salon Business in 2023, The Salon, business, https://thesalonbusiness.com/how-to-grow-your-salon-business/
  • The SWOT of a beauty salon (with examples), Dojobusiness, https://dojobusiness.com/blogs/news/beauty-salon-swot
  • How to Write a Market Analysis: a Comprehensive Guide, Sharp Sheets, https://sharpsheets.io/blog/how-to-write-market-analysis/

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Beauty Salon Business Plan Template & PDF Example

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  • July 22, 2024
  • Business Plan

The business plan template of a beauty salon

Creating a comprehensive business plan is crucial for launching and running a successful beauty salon. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a beauty salon business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your beauty salon concept into reality. Let’s dive in!

Our beauty salon business plan is designed with clarity and thoroughness, addressing all crucial aspects needed for a comprehensive business plan. It details the salon’s operations, strategic approach, market environment, competitive landscape, management team, and financial projections.

  • Executive Summary : Provides a snapshot of your beauty salon’s business, market environment, management, and financial overview.
  • Salon & Location : Describes the beauty salon’s ambiance, equipment, and unique features.
  • Treatments & Pricing : Details the types of beauty treatments and services offered, along with pricing.
  • Key Stats : Includes industry size , growth rates, and significant statistics relevant to the beauty salon sector.
  • Key Trends : Highlights current market trends affecting the beauty industry (customer preferences, technological advancements, etc.).
  • Key Competitors : Analyzes main competitors in the area and your salon’s competitive edge.
  • SWOT : Analyzes strengths, weaknesses, opportunities, and threats.
  • Marketing Plan : Describes promotional strategies to draw in and keep clients.
  • Timeline : Lays out key milestones and objectives from launch to expansion, covering at least the first 12 months.
  • Management : Introduces the team behind the salon, detailing their roles and contributions to the salon’s success.
  • Financial Plan : Projects the salon’s 5-year financial performance, including expected revenue and expenses, and outlines funding expectations.

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Beauty Salon Business Plan

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Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary serves as an introduction to your beauty salon’s business plan, providing a succinct overview of your salon and the variety of beauty services it offers. This section should outline your salon’s market positioning, the comprehensive range of beauty treatments and services provided, its location, size, and a brief on operational practices.

Additionally, this section should assess how your beauty salon positions itself within the local market. It should enumerate the number of direct competitors in the vicinity, identify these competitors, and emphasize your salon’s unique selling points that set it apart.

It’s also essential to include details about the management and co-founding team, specifying their roles and how they contribute to the salon’s operational and strategic goals. Lastly, a summary of the financial projections, highlighting expected revenue and profit margins over a 5-year period, should be incorporated to outline the financial plan of your beauty salon.

Beauty Salon Business Plan Executive Summary Example

Beauty Salon Business Plan exec summary

Business Overview

A concise and informative  business overview  is pivotal. It introduces essential details like the salon’s name, location, and a snapshot of its daily operations.

These details set the stage for your salon, framing its unique characteristics. A unique selling proposition (USP) distinguishes your salon. Whether focusing on premium organic products, specialized skincare treatments, or personalized client experiences, the USP should stand out in your executive summary, encapsulating your salon’s  unique value proposition .

Example: In the US beauty salon industry valued at $57 billion, experiencing a 7.0% CAGR, “Radiance Beauty Haven,” located in the heart of Vibrant City Heights, occupies a spacious 2,500 square feet area on Oak Street. We specialize in a myriad of premium beauty services, including haircare, skincare, nail artistry, makeup, and spa therapies. Our USP lies in providing customized beauty solutions with a focus on organic, cruelty-free products, offering clients a holistic and rejuvenating experience.

Market Overview

Understanding the  market size , growth trends, and industry dynamics is crucial. This section should highlight the potential of the local beauty and wellness market, supported by relevant data such as market value and growth rates. Discussing trends, such as the rising demand for natural beauty products or holistic wellness therapies, sheds light on the evolving landscape and your salon’s positioning within it.

Equally important is outlining the  competitive  landscape. Identify  key competitors  and elucidate how your salon distinguishes itself within this framework. Whether through specialized services, exceptional customer care, or innovative beauty techniques, this section showcases how your salon stands out amidst the competition.

Example: In the local beauty and wellness market of Vibrant City Heights, valued at $8 million annually with a 10% growth rate, Radiance Beauty Haven stands out by emphasizing organic, cruelty-free beauty products and personalized wellness experiences. Amidst competition, our commitment to holistic beauty practices positions us as the preferred choice for clients seeking a revitalizing and natural approach to beauty care.

Management Team

The expertise and background of your management team are significant assets. Highlight the qualifications and experiences of key team members in your executive summary.

This could include your salon manager’s extensive experience in beauty service management or your marketing director’s specialized skills in client engagement. Demonstrating the team’s proficiency builds credibility and assures potential investors and partners of your salon’s capacity for success.

Example: At Radiance Beauty Haven, Emma Johnson, with a decade of experience in beauty service management and business development, leads the team. Supported by a roster of skilled beauty professionals and wellness experts, each dedicated to curating luxurious and personalized client experiences, the salon promises expertise and excellence in every service.

Financial Plan

A concise overview of your financial goals and projections is crucial. Summarize revenue targets, profit margins, and anticipated growth trajectories, offering a clear picture of your salon’s financial trajectory.

Example: Radiance Beauty Haven aims for a projected revenue of $700,000 within its first year, targeting a 20%  net profit  margin. Investment in premium beauty equipment and a strategic focus on personalized client experiences, complemented by a robust  marketing strategy  aimed at wellness enthusiasts, drive anticipated growth and profitability within the local market.

For a Beauty Salon, the Business Overview section is structured into 2 slides:

Salon & Location

Illustrate the ambiance and layout of your beauty salon, highlighting features that create a welcoming and luxurious experience for clients. Discuss the salon’s strategic location, emphasizing how its accessibility and the surrounding area contribute to attracting your target market . Mention the benefits of your chosen location, such as high foot traffic or nearby complementary businesses.

Treatments & Pricing

Explain the variety of beauty treatments and services your salon offers, including facials, manicures/pedicures, makeup, waxing, and more specialized services. Provide an overview of your pricing structure , showing how it aligns with the quality of services and the expectations of your clientele. Also, introduce any special offers, memberships, or loyalty programs designed to retain customers and enhance their experience at your salon.

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Industry Size & Growth

In the Market Overview of your beauty salon business plan, initially address the overall size of the beauty salon industry and its prospects for growth. This provides a foundational understanding of the market’s scale and potential for expansion.

Key Market Trends

Next, explore recent trends within the industry, such as the increasing consumer preference for holistic beauty treatments, the demand for eco-friendly and natural beauty products, and the rise of personalized beauty services. For example, point out the growing popularity of bespoke skincare routines and treatments that cater to individual skin concerns, as well as the shift towards sustainable practices in beauty care.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your beauty salon in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your beauty salon’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Beauty Salon’s Competitors

The initial phase involves identifying and mapping out competitors within the vicinity of your beauty salon. Consider various establishments, such as hair salons, spas, nail studios, and wellness centers, as your primary competitors. For instance, if your salon specializes in organic skincare treatments, your direct competitors might include nearby spas known for their natural therapies, as well as upscale salons offering similar services. Additionally, explore indirect competitors such as makeup stores or mobile beauty services that might cater to overlapping clientele.

Utilize online tools like Google Maps, Yelp, or social media platforms to gain insights into competitor distribution and customer reviews. Reviews often provide valuable information about competitors’  strengths and weaknesses . For instance, if several reviews highlight the exceptional customer service and expertise at “Glow Spa & Beauty,” this signifies a key strength of your competitor, influencing customer preferences.

Beauty Salon Business Plan key competitors

Beauty Salon Competitors’ Strategies

Analyzing competitors’ strategies encompasses various dimensions:

  • Service Offerings:  Evaluate the array of services offered by competitors. If “Natural Hair & Wellness” is gaining traction with its emphasis on sustainable beauty practices and holistic treatments, this signals a market inclination towards eco-friendly beauty solutions.
  • Technological Advancements:  Consider the technological aspects incorporated by competitors. A salon like “Innovate Beauty Lab,” focusing on cutting-edge beauty tech such as laser treatments or AI-driven skincare analysis, might attract a different clientele compared to a traditional salon offering classic beauty services.
  • Pricing Structure:  Compare your salon’s pricing with that of competitors. Are your services priced similarly to mid-range salons or more in line with premium offerings at “Luxury Beauty Haven”?
  • Marketing Approaches:  Study how competitors market their services. Do they heavily rely on social media campaigns, influencer collaborations, or do they prioritize loyalty programs and referrals to attract customers?
  • Customer Experience:  Assess the in-salon experience. For example, “Serenity Spa & Salon” might be recognized for its tranquil ambiance and personalized attention, contributing to an exceptional customer experience.
  • Operational Innovations:  Observe if competitors employ innovative techniques for efficiency and convenience, such as “Effortless Beauty Bar” utilizing appointment apps or self-check-in kiosks.

What’s Your Salon’s Value Proposition?

Define your beauty salon’s  unique value proposition . It could be specializing in bespoke bridal makeovers, offering exclusive organic hair treatments, or providing niche services like permanent makeup artistry that distinguish your salon.

Identify gaps in the market through client feedback and industry trends. For instance, an increasing demand for sustainable beauty products might present an opportunity if competitors are yet to cater extensively to eco-conscious consumers.

Tailor your salon’s offerings and ambiance according to your location. A salon situated in a cosmopolitan area might focus on avant-garde trends and express services. At the same time, one in a suburban locale might emphasize a relaxing, family-friendly environment to cater to a different demographic.

hair salon business plan strategy

First, undertake a SWOT analysis for the beauty salon, identifying Strengths (such as a diverse range of beauty treatments and experienced beauticians), Weaknesses (like substantial ongoing costs or intense local competition), Opportunities (for instance, an increasing interest in self-care and beauty services), and Threats (such as economic downturns impacting discretionary spending).

Beauty Salon Business Plan SWOT

Marketing Plan

Next, craft a marketing strategy that describes ways to attract and retain customers through targeted advertising, special introductory offers, active engagement on social media platforms, and participation in community events.

Marketing Channels

These channels are vital for building brand awareness and engaging potential clients.

Digital Marketing

  • Leverage Social Media:  Showcase your expertise and salon ambiance on platforms like Instagram, Facebook, and Pinterest. Engage your audience through captivating content and live sessions.
  • Email Marketing:  Regular newsletters featuring beauty tips, exclusive offers, and updates can keep your audience engaged and informed.
  • Website and SEO : Develop a professional website optimized for local SEO to rank high in search results.

Local Engagement

  • Print Media and Flyers : Design eye-catching flyers distributed in local hotspots. Collaborate with local businesses or influencers for joint promotions.
  • Community Events : Participate in or host local events to showcase your salon’s services and connect with potential clients.
  • Partnerships:  Collaborate with complementary local businesses like hair salons, spas, or bridal shops for joint promotions or package deals, amplifying brand visibility.

Promotional Activities

  • Membership Drives : Introduce loyalty clubs offering exclusive benefits to loyal clients, such as early access to new services or VIP appointments. Offer referral bonuses not only to clients but also to staff to encourage team participation.
  • Holiday Specials:  Apart from holiday-themed packages, consider extending your holiday promotions beyond discounts. Organize charity events or initiatives, aligning your salon with a social cause to resonate with socially conscious customers.
  • Referral Bonuses:  Incentivize existing clients by offering discounts or freebies for referring new customers to your salon.

Beauty Salon Business Plan marketing plan

Sales Channels

In addition to marketing, various sales strategies can enhance customer satisfaction and maximize revenue for a beauty salon.

Upselling and Cross-Selling

  • Enhanced Services : Offer add-on treatments or specialized beauty packages for special occasions.
  • Retail Products:  Retail beauty products within your salon and educate customers about the benefits of at-home beauty care products.
  • Package Deals:  Provide bundled services at reduced prices.

Online Booking and Sales

  • Efficient Booking System:  Implement a user-friendly online booking system on your website and social media platforms. Offer incentives for online bookings.
  • E-Commerce Integration : Sell beauty products, gift cards, or exclusive salon merchandise through your website.
  • Virtual Consultations : Offer online consultations for personalized beauty advice.

Membership and Loyalty Programs

  • Membership Options:  Create membership plans offering a range of benefits, such as discounted monthly services or exclusive access to new treatments, encouraging clients to commit to regular visits.
  • Loyalty Rewards:  Develop a digital loyalty program rewarding clients for every purchase and encouraging repeat business.

Strategy Timeline

Finally, map out a comprehensive timeline that highlights essential milestones for the beauty salon’s launch, promotional campaigns, customer growth, and plans for scaling the business, ensuring that the salon advances with strategic intent and defined objectives.

Business Plan Gym Timeline

The Management section focuses on the beauty salon’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the salon towards its financial and operational goals.

For your beauty salon business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

hair salon business plan management

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your beauty salon’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your beauty salon business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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How to Write the Perfect Salon Business Plan in 6 Steps

Discover how to craft a winning salon business plan in just six steps! Boost your salon's success with expert tips, market analysis, and strategy insights.

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No credit card required.

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As a salon owner, having a well-thought-out business plan is essential to the success of your business. A salon business plan outlines your business goals, market analysis, marketing strategies, financial projections, and other key details, serving as a roadmap that guides you through the process of starting, running, and growing your salon. In this article, we’ll go over the key elements of a salon business plan and provide tips on how to write the best business plan for salons in 2023.

How Much Does It Cost to Run a Salon? 

Before you start writing a salon business plan, it’s important to get an idea of the startup and ongoing costs. As we discuss in this article , the costs of starting a salon range from $62,000 for an existing salon to $90,000 for a new operation. With some of the expenses, you’ll incur one-time costs – other expenses will be ongoing such as supplies and inventory. Here are some of the typical costs associated with starting a salon: 

Existing Salon 

When you buy an existing salon, be it a hair salon or nail salon, you save on the costs of buildout, salon equipment , and salon marketing, assuming the salon already has some of these elements in place. Here’s what you can expect to pay for the following:

  • Rent deposit: $4,500
  • Buyout of current salon: $10,500
  • Leasehold improvements: $15,000
  • Equipment: $10,000
  • Initial supplies: $8,000
  • Initial inventory: $4,000
  • Certifications and licenses: $4,000
  • Marketing: $5,000
  • Legal or consulting fees: $1,000

Grand total: $62,000

The upfront costs of building out a brand-new salon, marketing it to local clients, and getting the business up and running will likely exceed those of buying an existing salon. Here are the typical expenses you can expect to incur for a new salon:

  • Buyout of current salon: $0
  • Leasehold improvements: $35,000
  • Equipment: $25,000
  • Marketing: $8,000

Grand total: $89,500

You may also want to budget for the following:

  • If you need a loan or financing to cover startup costs, expect to pay interest rates of 1.25% to 10%.
  • Salon insurance ranges from $50 to $1,000 per month.
  • Salon booking software and a point of sale (POS) system range from free to $500 per month. GlossGenius starts at an industry-low $24 per month with low payment processing fees and includes a website, a branded card reader, and other extras.
  • A salon website can cost you thousands, but with GlossGenius, it’s included free! Beautiful and customizable, your website is packed with scheduling features and is easy to navigate, helping to increase bookings and future appointments.

How Profitable Is Owning a Salon?

If you owned a salon during the pandemic, no doubt you experienced your fair share of struggles between lockdowns, closures, and reduced business hours. According to Statista , the U.S. market size of beauty salons dropped from $69 billion in 2019 to $42.3 billion in 2020. Fortunately, things are beginning to look up for hair, skin, nail, and other types of salons, with the market valued at $53.6 billion as of 2022.

You can take advantage of the comeback by approaching your salon startup with a solid plan in place, a realistic budget, and a marketing strategy. A beauty salon business plan can help you identify any questions , opportunities, and potential roadblocks so you can have the best chances of getting funding, earning a return on your investment and achieving profitability. The more you control your expenses and market your business successfully, the more profitable you will be – so be sure to take your time creating a salon business plan for your needs.

6 Steps to Writing a Hair Salon Business Plan

The business plan is the most important document for any salon owner. It’s a formal, written plan that describes the future of your business and how you intend to achieve it. A good business plan will help you stay on track, get funding if you need it, and avoid costly mistakes as you navigate through choppy waters in this industry. 

We know what you’re thinking – that a business plan is a monster of a document that will take a ton of time to create. But, it doesn’t have to be. In fact, you can pare it down to one page and still have an effective, clear document that outlines everything you (and any other interested parties) need to know about your new salon. Below are six steps to writing a salon business plan that will ensure your success.

Here are six steps to creating your salon business plan:

  • Create an Executive Summary
  • Map Out Your Branding Vision
  • Research Your Industry
  • Create a Client Acquisition Strategy
  • Management and Operations
  • Financial Planning

Let's dive deeper into each one.

1. Create an Executive Summary

The executive summary is the first section of your business and management plan and provides a brief overview of your salon business. This section should include your mission statement , business objectives, target market, products and beauty services, and financial projections. It should be concise, engaging, and compelling to grab the attention of potential investors, lenders, or partners. It also serves to clarify your goals so you can come back to them anytime you need a refresher or wish to update this information.

Your executive summary is just that: a summary. This means you do not have to get into every detail in this section; you’ll provide a more complete analysis in the individual sections of your business plan. Here are some key elements to include in the executive summary:

  • An opening “hook.” The first sentence or two of your executive summary needs to draw in the reader; otherwise, your business plan might not get the attention it deserves. Grab your audience’s attention by sharing a compelling fact about your company, a memorable story related to your industry, or some other well-crafted description of your business that will make your business plan stand out.
  • Summary of your business. Describe what your company does, what services and products you will offer, who will run the company, and other high-level details.
  • Market analysis. Briefly describe the market landscape for your own salon to show there is a proven need for your services. Be sure to address who your competitors are, any advantages you have compared with others, and any research you’ve conducted to demonstrate there is a demand for your services in the area. 
  • Products and services. Highlight the specific services your salon will offer, any products you will sell, and any other information showing that your salon will fill the need you’ve described in your market analysis summary – and how you’ll do it better than the competition.
  • Financial information and projections. Give your reader an overview of your business financials, including any current sales and profits, the funding amount you’re looking to acquire or any funding you already have, and your projections for growth.
  • Future plans. Tell your reader exactly how you plan to use any funds you acquire and how their investment could pay off. Imagine where you want your business to be in a year, five years, and so on. Make it clear how funding will help you get there.

2. Map Out Your Branding Vision

Branding isn’t just about creating a unique identity for your business; it’s also about helping people connect with that identity and remember your name anytime they need your services. Branding helps both current clients and new customers recognize who you are and why they would want to seek out your salon. In your business plan, be sure to map out your branding vision by including:

  • A description of your salon business. Describe who you are and what you do.
  • Your mission and vision statement. Briefly summarize why your salon should exist, its primary objective, and how you plan to achieve your goals.
  • An overview of your products and services, your pricing strategy, and any unique features or benefits that differentiate your salon from others in the market. Discuss the specific services you will offer and their price points, plus any product lines you will carry, such as hair care products, makeup, or skincare.
  • A description of the target audience and customer demographics. Include relevant research on your market and the people who will buy what you’re offering.

3. Research Your Industry

This section should include a market analysis that provides an in-depth look at the salon industry, including trends, customer demographics, competition, and opportunities. It should also identify your target market and describe how you plan to reach them. This section should demonstrate your knowledge of the market and your ability to capitalize on it, with details on:

  • The industry and trends. Provide an overview of the salon industry with relevant statistics, especially those that pertain to your area of expertise and geographic location.
  • Your competition. Conduct a competitive analysis to gain insights into your competition, their marketing strategies, and the services and products they offer. The goal is to show how you will capture market share using stronger business strategies that set you apart from your competitors.
  • Market segmentation. With market segmentation , you break down a larger target market into a smaller group of customers you plan to serve. Demographics such as age and income, geographic location, lifestyles or psychographics, and behavioral factors like price sensitivity or product loyalty are just a few approaches to market segmentation that you can consider for your business plan.
  • SWOT analysis. The SWOT analysis is a way to assess your strengths, weaknesses, opportunities, and threats. It's an effective method for identifying your business strengths and weaknesses as well as external factors that may affect the success of your salon business.

4. Create a Client Acquisition Strategy

The client acquisition section of your salon business plan should describe how you plan to attract and retain customers as a hairstylist . It should outline your advertising and promotional strategies, such as social media marketing , SMS marketing , email marketing, and referral programs. This section should also discuss your sales strategy, including how you plan to increase sales and generate revenue.

  • Description of marketing channels and tactics . Outline the different channels you will use to generate leads, such as social media, blog articles, emails, and text messages. 
  • Sales forecasting and projections. Discuss how you will convert leads into clients, nurture them through the pipeline, and retain a loyal clientele. Include a realistic estimate of the quantity of goods and services you can sell within the forecast period (for example, monthly, quarterly, and annually). For a salon business, it’s helpful to determine the customer lifetime value of your typical client as well as the customer acquisition cost. You can then break down this number for the forecast period to determine the costs and sales projections.
  • Customer acquisition and retention strategies. Include which strategies you will use and the associated costs, such as pay-per-click (PPC), search engine optimization (SEO), and paid ads on social media. Describe how you will retain customers – for example, through loyalty programs and responses to feedback and reviews on social media and Google. ‍
  • Pricing strategy. It’s critical that you price your services and products competitively to drive revenue and profits. Detail the pricing strategy you plan to implement based on your buyer persona and competitive analysis. The strategy could be based on a variety of factors, but geographic location and local competition will likely be the biggest factors dictating your salon pricing strategy.

5. Management and Operations

The management and staffing section of your salon business plan should describe the organizational structure of your salon, including the roles and responsibilities of each staff member. It should also discuss your hiring and training practices, employee benefits , and compensation plans. This section should demonstrate your ability to attract and retain a skilled and motivated team, with information on your:

  • Organizational structure. Spell out who runs the show and who reports to whom.
  • Management team and staff. If you plan to hire a manager , look for someone who has experience in the industry and understands what it takes to run a salon. This person should also have good people skills and be able to work well with others.
  • Business operations and processes. Consider which other support personnel you will need, such as an accountant and a dedicated marketing specialist. Don’t be a hero; you can’t do it all alone. ‍
  • Legal and regulatory requirements. Include information on any legal advice you will employ to stay compliant with local, state, and federal guidelines.

Note that with GlossGenius, you can manage your team and collaborate with them to make your operations run more smoothly. Our software helps you delegate, mentor, and partner with others based on customizable permissions that let you grant as much or as little access as you wish. Easily manage your scheduling, booking, commissions, and reporting from one intuitive dashboard.

6. Financial Planning

Financial planning is a crucial section to include in any salon business plan. A cash flow forecast shows the anticipated amount of money coming into the business, as well as what you will spend on expenses. It also projects growth over time, which allows you to make predictions about future revenue and expenses so that you can better plan for them in advance.

The best way to get started with your financial projections is by creating an income statement (also called a profit and loss statement), which breaks down all income sources by category (e.g., retail sales and commissions), along with their associated costs (e.g., salaries). This will help provide insight into where your profits are coming from as well as areas where they could improve. Here are some key areas to cover in your salon business and marketing plan:

  • Revenue and expense projections. Your revenue projections should consider the number of clients you expect to serve, as well as the average price per service. Your expense projections should reflect all costs associated with running your salon, such as utilities, rent, and supplies.
  • Capital requirements and funding sources. Detail how much money you need to start and run your small business, including all costs associated with opening the salon. Describe the funding sources that you intend to use for starting your salon business, whether from personal funds, salon loans , or investors.
  • Break-even analysis and profitability projections. A break-even analysis is a financial tool that shows how much revenue you need in order to cover your fixed costs (rent, utilities, etc.) and variable costs (such as salons supplies and staff wages). Profitability projections show how much profit you expect from your salon business for each year of operation. This is based on your estimates of revenue and expenses. You can use this information when seeking funding from investors or lenders.
  • Financial ratios and metrics. A financial ratio is a measurement of the relationship between two numbers, usually expressed as a percentage or a fraction. For example, the working capital ratio compares your current assets to liabilities; this metric allows you to measure liquidity. Include the appropriate ratios and metrics in your business to demonstrate your company’s financial health.

A well-written salon business plan is essential for the success of your business. It provides a roadmap for achieving your business goals, attracting investors, and securing funding. By following the tips outlined in this article, you can write the best business plan for your salon and ensure your salon’s success!

As you’re creating your salon business plan, remember to start your free trial with GlossGenius and give yourself the best chances for success. From salon management to payment processing, we’ve got your new salon covered – making it easier to get up and running sooner rather than later.

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How to Write a Successful Beauty Salon Business Plan

By team zeller.

How to Write a Successful Beauty Salon Business Plan

Discover the critical components to include in your salon business plan.

A business plan is far more than a simple document. Think of it as your pathway to business success. A salon business plan will help you outline and achieve your goals — whether that’s to start a salon from scratch, grow your business to new heights, or even expand into more specialised, complimentary markets. It’s a resource you can rely on every time you need to make a strategic business decision.  

Writing a business plan doesn’t have to be difficult. You don’t need an accounting degree or an MBA to create a useful plan for your salon. Instead, this guide will show you how to write one from scratch without the complexity.

Why you need a business plan for your salon

There are lots of good reasons why you should write a business plan for your hair or nail salon.

No matter what type of business you run, it pays to have a solid understanding of your industry, your market, and how your business fits into the competitive landscape. Preparing a business plan forces you to meticulously and objectively assess the strengths and weaknesses of your business, and can help keep you on the right path to making smarter business decisions. 

A business plan also provides your business with direction and structure to grow. As an entrepreneur, chances are you won’t be short of new ideas and opportunities. Sometimes the challenge lies in knowing which ones you should pursue. Some ideas are distractions. Others are money making growth opportunities. Having an up-to-date business plan , which includes your overarching business goals, will make it easier to identify which ideas are worth exploring. 

Starting a salon business plan

The key is to remember that your business plan is a living document. It will grow and evolve with your business. For that reason, It pays to start broad — documenting the bigger picture behind your business — before diving into the specific strategies which may change over time. 

Here are some things to consider.

Understanding what you hope to achieve with your business plan will help guide the content within it. Are you looking to create a blueprint for expanding your salon business in another location? Perhaps your aim is to attract investors, or win over a business partner? 

Whatever the objective, understanding the purpose of the document will help guide the contents.

Is your business idea financially feasible? It is important to be realistic about the likelihood of business success. This requires research. If you’ve run a business before, then you’ve likely already crunched the numbers. If you’re new to business, it pays to ask for professional advice. The Hair and Beauty Australian Industry Association, a not-for-profit body, can be a great source of operational, industrial and compliance advice for salon owners.

Once you’ve established that your business idea has legs, you’re almost ready to start writing your business plan. Before putting pen to paper, it’s important to do two things

  • Set some tangible goals for your business Whether your goal is to see a certain number of clients every month, or to upsell a certain volume of products, it pays to identify these goals early, and incorporate these into your business plan. This will give you the metrics you need to track progress over time.
  • Recognise the threats and opportunities for success Every business comes with a level of risk but being aware of these can help to minimise their impact on your business, or better still, turn threats into opportunities. Acknowledging potential challenges early means you have a better change of circumnavigating them or reducing their impact on your business as they arise. 

Essential components of your business plan

There are plenty of templates that you can use to prepare your business plan. Here are some key elements that you should consider when preparing a business plan for the opening of your salon. 

Executive summary

Though the executive summary sits at the beginning of your business plan, it is generally the last thing to be written as it summarises the key components of your business plan. 

Remember, your business plan may come in handy for attracting business partners, securing investment or getting business finance approval. Use the executive summary as an opportunity to provide a compelling snapshot of your business — make it engaging and highlight how you plan to make it a success. 

Business Overview

This section should provide key information about your business. What kind of salon are you running — and is it full-service, or niche? What makes it different from other salons in the area? Use this section to highlight your point of difference, and how your experience and expertise will contribute to the business’s success. 

You should also use this section of the business plan to describe where you plan to run your salon, the size and scale of the premises, and any local amenities (such as parking or access to public transport) that would make your salon appealing to your target audience. This information will come in handy when it comes time to consider marketing your business, as you’ll need to know how much foot traffic your salon will be exposed to. 

Finally, in this section you should also introduce your start-up plan and budget. This should identify any start-up capital you require to secure your premises and set up the salon, and how you plan to fund this set up. 

Products and Services

Whether you’re opening a full-service day spa, or delivering a specialised niche service like nail art, this section of your business plan should outline the products and services you plan to offer your customers. 

Consider things like customer demand for certain items, and whether your competitors provide a similar service. What are the costs associated with delivering these services? Are your prices reasonable, and within customer expectations?

If retail sales are part of your business strategy, consider how you will drive demand and sales to support your business goals. Will there be an incentive-based scheme to encourage staff to sell more products? Will product sales form part of staff KPIs? How will you train staff to sell without impacting the salon experience? 

Customer and Marketing Strategy

Your business plan should also outline your marketing strategy, which hinges on your customer.

Outline your customer persona and what makes them seek out your salon products and services. Are they looking for a high-end, luxury experience, or are they after affordable, no-frills solutions? Perhaps they’re after express services that can be fit into a lunch break? 

Once you know your target market and what will attract them to your salon, you’re in a strong position to market your business. Your plan should identify the best way to attract customers to the salon. 

Here are some strategies that you might consider:

  • a referral program which rewards customers or other businesses who recommend your salon
  • paid advertising in local press
  • street signage
  • promotional discounts for new customers
  • content marketing via social media and other channels
  • set up your Google My Business listing

Make sure to outline a realistic budget for how much you are prepared to spend to attract new clients to your salon.

Operations and Personnel 

How many stylists will it take to achieve your business vision? Will they be staff members, or contractors? Apprentices or seniors? Your personnel plan should outline your staffing requirements (including things like salaries) and trigger points for increasing your staffing numbers as your business grows. 

Your business plan should also outline what equipment you’ll need to run your salon efficiently and profitably. This could include hairstyling chairs and equipment like scissors, as well as business and financial tools , such as booking software and an EFTPOS machine . 

Financial Plan

Preparing a financial plan can be one of the more daunting elements of writing a business plan, but it is also one of the most critical. If your goal is to create a profitable, sustainable long-term business, then having a clear plan for how you will generate income is essential. 

As part of your financial plan, you should identify and explain any assumptions about your financials, including any expectations for estimated sales — considering both the cost of goods and expected revenue growth over time. You should also outline your plan for breaking even, managing cash flow and projected profit and loss for the short-to-medium term of your salon. 

Getting started with your business plan

When it comes to opening your own beauty salon, it pays to prepare for success with careful and considered planning. Seek advice from experts and peers in the beauty industry on what to include, and how to structure your business to safeguard your profitability and encourage growth over time. Most importantly, don’t worry if the first draft isn’t perfect. 

A business plan is a critical first step in consolidating your ideas, and laying out a blueprint for growing your salon. Yet business plans are designed to be living, breathing documents that should evolve over time as your business grows, new consumer trends emerge, and industry shifts occur. Committing a business plan to paper is just the first step.

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Aug 10, 2023

How to Create a Business Plan for Your Salon: Your Beauty Blueprint to Success

Dive into a step-by-step guide on creating a business plan tailored for salon success. From mission clarity to financial foresight, unlock strategies to turn your beauty passion into a flourishing enterprise.

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Introduction

In the world of beauty, creativity, passion, and skill often take center stage. Yet, behind every successful salon, there lies a robust and strategic plan, paving the way for its triumph. Creating a business plan is much like designing a new hairstyle or look. It involves envisioning what you want to achieve, understanding the tools and techniques required, and meticulously crafting until the final result mirrors the initial inspiration. For aspiring salon owners or those looking to elevate their existing business, a comprehensive plan isn't just a page of numbers and forecasts. It's the beauty blueprint to success, detailing every facet of the venture, from its foundational mission to the intricate details of daily operations. Dive in as we explore how to build this blueprint, ensuring your salon doesn't just survive, but thrives in the dynamic beauty industry.

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Understanding Your Salon’s Mission and Vision

Every successful business venture begins with a clear sense of purpose, and for salons, this sense of purpose is captured in its mission and vision statements. Think of these statements as the guiding lights for your salon's journey, helping you stay on course during both calm and stormy seas.

1. Defining Your Salon's Purpose and Long-term Goals:

Mission Statement : This succinctly captures why your salon exists and its core purpose. It's about the present – what you do, who you serve, and what value you bring. Ask yourself: What promise are you making to your clients every time they walk through your doors?

Vision Statement : This paints a picture of your desired future. It's aspirational and gives everyone in the salon a clear idea of what success looks like in the long run. Imagine where you want your salon to be in 5, 10, or even 20 years. What impact will you have made? What legacy will you leave behind?

2. Crafting These Statements:

Creating mission and vision statements might seem daunting, but it's an introspective process. Consider your passions, what motivated you to start or run a salon, and the kind of difference you hope to make in the beauty industry.

For a deep dive into crafting compelling mission statements and to draw inspiration from successful salons, visit Noona's comprehensive guide on salon mission statements . They offer invaluable insights and examples that can guide you in molding statements that resonate with your brand's essence.

In conclusion, understanding and articulating your salon's mission and vision is paramount. They don't just serve as internal guiding posts but also communicate to clients, staff, and stakeholders what your salon truly stands for. As you proceed with your business blueprint, refer back to these statements to ensure each decision aligns with your salon's core purpose and aspirational goals.

Market Analysis

Before setting the cornerstone of your salon, understanding the market you're stepping into is pivotal. A comprehensive market analysis allows you to understand the beauty industry's landscape, your target customers, and your potential competitors. This ensures that when you open your salon doors, you're not just another business in the community but a highly anticipated addition.

1. Understanding the Beauty Industry Landscape:

Trends and Forecasts : The beauty industry is dynamic, with new trends emerging rapidly. From eco-friendly products to tech-driven beauty solutions, keeping an eye on these changes ensures your salon stays relevant and ahead of the curve.

Regulations and Licensing : Ensure you're aware of any industry-specific regulations, certification needs, and licensing that could impact your operations.

2. Identifying Your Target Market:

Demographics : Understand the age, gender, income, and other demographic factors of your ideal customer. Is your salon catering to young professionals, teenagers, or perhaps a mature audience?

Psychographics and Buying Behaviors : Dive deeper to know your audience's lifestyle, preferences, and buying habits. Do they prefer organic products? Are they looking for a luxurious experience or quick service solutions?

3. Analyzing Your Competition:

Strengths and Weaknesses : List out local salons and understand what they're doing right and where they might be falling short. This can provide insights into potential market gaps you can fill.

Market Gaps : Once you understand your competition's offerings, identify what's missing. Is there a service, product, or experience that customers desire but isn't available? That's your opportunity to shine.

4. Location, Location, Location :

While understanding your market is key, finding the perfect spot to set up shop is equally vital. The location of your salon plays a massive role in its accessibility, visibility, and overall success. Consider factors such as foot traffic, nearby businesses, ease of parking, and the demographic of the local population. For a comprehensive guide on selecting the ideal location for your salon, delve into Noona's expert advice on choosing a salon location .

To wrap up, a thorough market analysis doesn't just give you a view of the playing field but also offers the insights needed to strategize your moves. With a deep understanding of the industry, your customers, and your competitors, you're poised to make decisions that position your salon for long-term success.

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Services and Pricing

In the beauty world, the range of services you offer and their associated pricing can make or break your salon's reputation and profitability. Offering the right mix of services, matched with a pricing strategy that reflects your brand's value and the market's willingness to pay, is a delicate balance to strike.

1. Choosing the Right Services to Offer:

Diverse Portfolio : Depending on your target market, your salon might benefit from offering a wide range of services from haircuts, coloring, and treatments to nails, skincare, and even massage.

Specialization : On the other hand, some salons thrive by specializing in a few niche services, becoming the go-to spot for those particular treatments.

Continuous Innovation : The beauty industry is ever-evolving. Regularly review and update your services to keep up with trends and customer demands.

2. Pricing Strategy:

Competitive Pricing : Analyze what other salons in your area charge for similar services. While you don't want to drastically undercut or overshoot these figures, understanding the market rate is crucial.

Value-based Pricing : Instead of just setting prices based on competition, consider the value you're offering. If you provide a luxurious experience or use high-end products, your prices should reflect that.

Discount Strategies : Occasional promotions or loyalty discounts can attract and retain customers. However, ensure they don't undermine your brand's perceived value.

3. Upselling and Cross-selling:

Maximizing Customer Value : Once a customer is in your chair, there's potential to introduce them to other services or products. Train your staff on tactful upselling techniques to enhance the customer's experience without seeming pushy.

Package Deals : Offering bundled services at a slightly reduced rate can encourage clients to indulge in more treatments, increasing your per-visit revenue.

4. Crafting Your Salon Price List :

Your price list isn't just a utility; it's a reflection of your brand. Its design, clarity, and presentation can enhance the client's perception of your salon. For innovative ideas on creating an appealing and effective price list, explore Noona's detailed guide on hair salon price list ideas .

In conclusion, the services you offer and their corresponding prices play a significant role in defining your salon's brand image and profitability. By aligning them with market demands and your salon's unique value proposition, you pave the way for both satisfied customers and a thriving business.

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Marketing and Promotion Strategies

At the heart of every flourishing salon is not just talented stylists and impeccable services, but also an effective marketing strategy. In a world increasingly swayed by digital impressions and word-of-mouth, how you market and promote your salon can be the determining factor in its success. Let's dive into crafting a strategy that makes your salon the talk of the town.

1. Branding:

Establishing Your Salon’s Identity : Your brand is more than just your logo or color scheme. It's the experience you promise, the values you uphold, and the story you tell. Everything from your salon's interior design to staff uniforms should resonate with your brand's essence.

Unique Selling Proposition (USP) : Determine what sets your salon apart. Is it a unique treatment you offer? An exceptional training program for your stylists? Ensure your USP is highlighted in all marketing materials.

2. Digital Marketing:

Website : In today's digital age, a salon without a website is like a shop without a signboard. Ensure your website is visually appealing, mobile-friendly, and contains essential information like services, prices, contact details, and customer reviews.

Social Media : Platforms like Instagram, Facebook, and Pinterest are ideal for showcasing your work. Regularly post before-and-after photos, salon events, promotions, and client testimonials.

Email Marketing : Build a list of client emails to send out newsletters, promotions, or updates. This not only drives repeat business but also helps in fostering a community.

3. Offline Marketing:

Local Advertising : Consider placing ads in local newspapers, magazines, or radio stations. This type of advertising can effectively reach your local target demographic.

Partnerships : Collaborate with local businesses, such as boutiques, gyms, or cafes, for mutual promotions. This could be in the form of cross-promotions, discounts, or sponsored events.

Event Sponsorships : Participate in or sponsor local events, beauty pageants, or workshops. This boosts brand visibility and positions your salon as an active member of the community.

4. Customer Engagement and Loyalty Programs:

Referral Programs : Encourage your existing clients to refer friends and family by offering them incentives or discounts.

Loyalty Cards : Introduce a loyalty card system where frequent visits or purchases earn points, which can be redeemed for services or products.

Feedback Channels : Create channels for clients to offer feedback, whether it's through comment cards, online reviews, or suggestion boxes. This not only provides valuable insights but also makes clients feel valued and heard.

5. Seasonal Promotions and Campaigns:

Themed Packages : Offer packages or discounts during festive seasons, holidays, or even less busy months to boost sales.

Collaborative Campaigns : Partner with beauty product brands to run promotional campaigns, offering bundled products with select services.

In wrapping up, marketing is not just about visibility but also about creating connections. By building a coherent brand, engaging with your audience both online and offline, and offering value through various promotions, your salon is poised not just to attract clients but to turn them into loyal advocates.

business plan beauty center

Operational Plan

An operational plan serves as the engine room of your salon, ensuring that all parts work in harmony to produce the desired outcome: unparalleled service, satisfied customers, and a successful business. This plan encompasses everything from the location of your salon to the daily management of services and resources.

1. Choosing a Salon Location:

Strategic Location : Your salon's location can greatly influence foot traffic, brand visibility, and accessibility. A location in a bustling area or near complementary businesses (like clothing boutiques or coffee shops) might be ideal.

Demographics : It's essential to ensure that the local population matches your target clientele in terms of age, income, and beauty needs.

Facility Needs : Think about size, layout, and infrastructure. Does it allow for future expansion? Does it resonate with your brand's aesthetic? For a more in-depth guide on pinpointing the perfect location, delve into Noona's expert insights on choosing a salon location .

2. Design and Ambiance:

Interior Layout : Create a space that's both functional for staff and inviting for clients. This includes considering the placement of styling stations, waiting areas, and retail sections.

Brand Consistency : The design should echo your brand's identity, from colors to decor elements, ensuring clients get a cohesive experience.

3. Staffing:

Hiring : Recruit not just based on skills but also on alignment with your salon's culture and ethos.

Training : Regular training ensures that your team is updated with the latest industry techniques and customer service standards.

Retention Strategies : Implement measures to retain top talent, such as competitive compensation, a positive work environment, and growth opportunities.

4. Equipment and Supplies:

Sourcing Quality Products : Whether it's haircare products or skincare treatments, ensure you're using reputable and high-quality brands. This not only affects service quality but also your salon's reputation.

Inventory Management : Implement a system to track product usage, reorder stocks in time, and monitor expiration dates.

5. Daily Operations and Management:

Booking and Scheduling : Use digital tools or salon management software to handle appointments, reduce overbookings, and ensure timely services.

Hygiene and Sanitation : Especially in the post-pandemic world, maintaining impeccable hygiene standards is non-negotiable. Regularly clean and sanitize equipment, stations, and communal areas.

Customer Experience Enhancement : From a warm welcome to post-service follow-ups, ensure every client's journey in your salon is memorable.

For actionable strategies and insights on managing your salon's daily operations, refer to Noona's comprehensive guide on running a successful hair salon .

In conclusion, while vision and strategy are essential, it's the operational plan that brings them to life. Ensuring every aspect of your salon's operations runs smoothly is crucial to creating a lasting and favorable impression in the minds of clients and ensuring your venture thrives.

business plan beauty center

Financial Projections and Strategy

Your salon’s financial strategy is the backbone of your business plan. While beauty and aesthetics are at the forefront of the industry, the underlying financial projections and strategies are what keep the business thriving. Addressing the cost implications, forecasting profits, and being prepared for various financial scenarios can mean the difference between a thriving salon and one that struggles.

1. Start-Up Costs:

Location and Lease : Depending on your chosen location, the cost of leasing or buying a space can vary significantly. Factor in any modifications or renovations required to tailor the space to your salon's needs.

Equipment and Supplies : From hairdressing chairs to specialized equipment, the initial set-up costs can be substantial. For a detailed breakdown of essential equipment costs, explore Noona's guide on salon equipment essentials .

Licenses and Permits : Ensure you've budgeted for any required business licenses, permits, and certifications.

Initial Inventory : Stocking up on products for treatments and retail. For an exhaustive list and deep dive into the expenses of setting up a salon, refer to Noona's comprehensive breakdown on the cost to open a hair salon .

2. Operational Costs:

Salaries and Wages : This includes compensation for all staff, from stylists to receptionists.

Utilities : Regular expenses like electricity, water, internet, and other utilities.

Maintenance and Repairs : Regular maintenance of equipment and the facility.

Marketing and Advertising : Budget for ongoing promotional activities and campaigns.

3. Revenue Projections:

Service Revenue : Projected income from all the services offered. Consider factors like average price, number of bookings per day, seasonality, etc.

Product Sales : If you retail beauty products, estimate potential earnings from these sales.

Additional Income Streams : This could be from workshops, training sessions, or renting out space.

4. Break-Even Analysis:

Identify the point where your salon's total revenues will cover total costs. Knowing this will provide clarity on when your salon will start turning a profit.

5. Financial Safety Nets:

Contingency Fund : Always have a fund for unforeseen circumstances or emergencies.

Insurance : Invest in comprehensive insurance to protect against potential liabilities or damages.

6. Growth Investments:

Reinvestment Strategy : Determine a portion of profits to reinvest in the business, be it for expansion, training, or introducing new services.

Financial Aids and Loans : Understand the options available should you need financial support to scale or improve operations.

In conclusion, the beauty of your salon won’t just depend on the services you offer or the ambiance you create but also on the sound financial strategies you put in place. With thorough financial planning, you can ensure that your salon not only offers exceptional beauty services but also stands on solid financial ground.

business plan beauty center

Implementation Timeline

Laying out a strategic business plan is just the first step. Bringing your vision to life requires actionable steps, all tied to a realistic and coherent timeline. Here, we'll detail a typical implementation timeline for setting up a salon, ensuring you hit key milestones efficiently and systematically.

1. Research and Planning (Weeks 1-4):

Market Analysis : Understand your target clientele, study competitors, and identify market gaps.

Financial Forecasting : Detail your budget, source initial capital, and lay out your financial projections.

2. Location and Infrastructure (Weeks 5-12):

Location Scouting : Identify and finalize the right salon location. For insights, refer to the previously linked article on choosing a salon location.

Lease and Licenses : Secure the necessary permissions, licenses, and finalize your lease.

Infrastructure Planning : Layout design, interior decoration, and ambiance creation.

3. Procurement (Weeks 9-16):

Equipment and Supplies : Purchase necessary equipment and set up the salon space. Dive into Noona's guide on salon equipment essentials for detailed insights.

Initial Inventory : Stock up on products and supplies you'll need for both treatments and retail.

4. Hiring and Training (Weeks 13-20):

Job Listings and Interviews : Post job vacancies, conduct interviews, and finalize your core team. For best hiring practices and insights, consult Noona's salon hiring guide .

Training and Orientation : Ensure your team is aligned with the salon's mission and vision. Conduct training sessions to standardize services and customer interactions.

5. Marketing and Launch Preparation (Weeks 17-24):

Branding and Website Development : Create your salon's visual identity, and establish an online presence.

Promotions and Advertisements : Announce your salon's upcoming launch. Consider offering early-bird specials or opening discounts to attract initial clientele.

Final Touches : Ensure the salon space is set up, all equipment is tested, and inventory is organized.

6. Grand Opening (Week 25):

Launch Event : Consider hosting an event or open house. Invite potential clients, local businesses, and media.

Service Trials : Offer complimentary or discounted services on the launch day to give potential clients a taste of your expertise.

7. Review and Iterate (Weeks 26-52):

Feedback Collection : Actively collect feedback from your initial customers.

Performance Analysis : Review financial and operational performance. Identify areas of improvement and growth opportunities.

Continuous Marketing Efforts : Keep the momentum going with regular marketing campaigns, partnerships, and promotions.

To sum up, a clear, structured timeline not only ensures that you stay on track but also aids in visualizing the trajectory of your salon's setup and growth. By breaking down the process into actionable steps, you increase the likelihood of launching successfully and building a thriving beauty haven.

business plan beauty center

Potential Challenges and Solutions

Every business venture, including a salon, is bound to face challenges. Anticipating these obstacles and preparing solutions in advance can provide a smoother path to success. Below are some common challenges salon owners may encounter and suggested solutions for each.

1. Challenge: Intense Competition

Solution : Carve out a niche for your salon. Offer specialized services, unique experiences, or target a specific demographic that is underserved in your area. This will help differentiate your salon from competitors.

2. Challenge: Fluctuating Client Volume

Solution : Implement a loyalty program, offer off-peak discounts, or create package deals to incentivize repeat business and even out demand. Seasonal promotions can also help attract customers during quieter times.

3. Challenge: Retaining Skilled Staff

Solution : Create a positive work environment, offer competitive compensation, provide opportunities for professional growth, and maintain open communication channels. Recognition and rewards for exceptional performance can also boost morale and loyalty.

4. Challenge: Staying Updated with Industry Trends

Solution : Regularly attend industry seminars, workshops, and trade shows. Also, invest in continuous training for your staff to ensure they stay updated with the latest techniques and trends.

5. Challenge: Managing Operational Costs

Solution : Adopt efficient inventory management systems, reduce waste, and regularly review and renegotiate contracts with suppliers. Utilizing energy-efficient equipment and fixtures can also help cut down on utility costs.

6. Challenge: Negative Reviews or Feedback

Solution : Address any negative feedback promptly and professionally. Use it as an opportunity to learn, improve, and showcase your commitment to customer satisfaction. Encourage satisfied customers to leave positive reviews to balance the narrative.

7. Challenge: Regulatory and Licensing Changes

Solution : Stay informed about local and state regulations pertaining to the beauty industry. Join industry associations and subscribe to relevant newsletters to stay updated on any regulatory changes.

8. Challenge: Technology Integration and Upgrades

Solution : Allocate a budget for periodic technology updates, whether it's salon management software, booking systems, or digital marketing tools. Seek feedback from staff and customers to identify areas needing technological enhancement.

9. Challenge: Economic Downturns

Solution : Build a financial safety net or contingency fund. Diversify your service offerings to cater to different price points, ensuring you can attract a broader clientele during economic slowdowns.

10. Challenge: Health and Safety Concerns (e.g., Pandemic-related shutdowns)

Solution : Implement strict hygiene and sanitation protocols. Offer services that can be adapted to health guidelines, like at-home beauty kits or virtual beauty consultations. Stay informed on health advisories and adjust business operations accordingly.

In conclusion, while challenges are inevitable in the journey of building and running a salon, they can also serve as catalysts for growth and innovation. By anticipating potential hurdles and having strategies in place, you can navigate through them effectively, ensuring your salon's resilience and long-term success.

business plan beauty center

FAQ (Frequently Asked Questions)

1. Why is a business plan essential for my salon? A business plan serves as a roadmap, guiding you through the various stages of establishing and running your salon. It not only helps secure funding but also aids in identifying potential challenges, streamlining operations, and setting clear goals.

2. How often should I update my salon business plan? A business plan is a living document. While the foundational elements might remain consistent, it's advisable to review and update it annually. Regular updates can also be made whenever there's a significant change in the market or your business.

3. Can I start my salon without a formal business plan? While it's technically possible to start without a formal plan, it's not recommended. A business plan provides clarity, sets objectives, and helps in making informed decisions. Skipping this step can lead to unforeseen challenges and missed opportunities.

4. How can I differentiate my salon from competitors? Focus on creating a unique selling proposition (USP). Whether it's a specialized service, exceptional customer experience, or niche market focus, your USP will help you stand out. Regular market analysis and customer feedback can guide you in refining your offerings.

5. What if my financial projections aren't met? It's not uncommon for businesses to face discrepancies between projections and actuals. Regularly monitor your financials, adapt your strategies, and consider seeking advice from financial experts. It's essential to remain flexible and proactive in your approach.

6. How do I handle negative feedback or reviews? Always address negative feedback professionally and constructively. It provides an opportunity for growth and showcases your commitment to customer satisfaction. Encourage satisfied clients to share their positive experiences to balance out any negative narratives.

7. How can I ensure the health and safety of my clients, especially during uncertain times like pandemics? Stay updated with health guidelines from local and global health organizations. Implement strict sanitation protocols, train your staff, and communicate these measures clearly to your clients to ensure trust and safety.

By delving into this FAQ section, we hope to have addressed some of your burning queries. Embarking on the salon business journey is undoubtedly challenging but equally rewarding. With the right information, guidance, and determination, success is not just a possibility but a surety.

business plan beauty center

Setting up and running a successful salon is a dream that many aspire to but only a few achieve with flying colors. The journey involves not just passion for beauty and aesthetics but also a deep understanding of the business landscape, keen foresight, and meticulous planning. From conceptualizing a unique value proposition to managing the intricate financials, each step in the salon business journey is crucial.

This comprehensive guide aimed to shed light on key aspects of creating a business plan for your salon, providing insights and strategies to navigate the multifaceted world of the beauty business. By focusing on your salon's mission and vision, understanding the market, pricing your services right, crafting effective marketing strategies, managing operations smoothly, making sound financial decisions, and preparing for challenges, you're not just creating a business — you're building a legacy.

In the ever-evolving beauty industry, staying agile, being receptive to feedback, and continuously learning and adapting are the hallmarks of lasting success. With your dedication, passion, and the right strategies, your salon can not only enhance beauty but also become a beautiful success story in its own right.

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  • Business plans

Salon Business Plan Template

Used 5,700 times

You're finally ready to open your own salon. This salon business plan template and tips will help guide you how to present your salon as a sound investment.

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Prepared by: ​ [Sender.FirstName] [Sender.LastName] ​ [Sender.Company] ​

Prepared for: ​ [Client.FirstName] [Client.LastName] ​ [Client.Company] ​

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Executive summary

In order to fulfill the vision in this salon business plan, we will require (amount) in capital which will be allocated roughly according to the following table:

Amount

Use of Capital

If our beauty salon is fully capitalized, we hope to be profitable by (time period).

​ [Sender.Company] will be owned and run by [Sender.FirstName] ​ [Sender.LastName] in the (intended area of business operations). Our mission is to serve the (area) population with premium services including (for a hair salon, services could include cuts, colors, blowouts, styles, etc. but gear these services to the specific type of salon) and more. [Sender.Company] is seeking funding in order to (describe the purpose of desired funds i.e. build or rent a facility, buy salon equipment, hire staff, etc.).

Marketing plan

Target market.

Our clientele is made up largely of (families, working professionals, high-income households, etc.) and we intend to cater to this market by (write down the specific strategies geared towards this target market).

Competition

Our competition is made up of minimal/many salon businesses with the most significant competitors including (names of main competitors) . We plan to win customers from our competitors by offering (describe differentiating factors you plan to use to outshine your competition i.e. more services, better prices, nicer salon facilities, etc.).

Specific marketing plan

​ [Sender.Company] will take advantage of targeted marketing strategies to win customers from our competitors and build our brand. These strategies include (describe some of the specific strategies that you intend to use for salon marketing).

Products and services

​ [Sender.Company] will offer its clients a range of premium services including (describe various services) . We will also sell a variety of products such as (describe types of products).

Operations plan

Beauty salons require a consistent supply of materials to operate effectively, and these supplies include (describe supplies). We have established relationships with various suppliers and have negotiated rates for these necessary items giving us pricing assurances for the foreseeable future.

​ [Sender.Company] intends to hire (number) of staff and have (number) chairs operating. Our hours of operations will be from (describe days and hours the salon will be open).

All of our staff will be fully licensed and compliant with local and regional regulations. In (area) salon staff are required to have (describe specific licensing required) , and this will be a hiring requirement for our personnel.

Expense projection

We expect our monthly outlay of expenses to approximate to the following:

Management team

​ [Sender.Company] will be run primarily by [Sender.FirstName] ​ [Sender.LastName] who has extensive industry experience and is fully equipped to run a salon business. (Go into additional detail here).

(Add more biographies for other business owners or key management personnel here)

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

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Makeup Line Logo Design

How To Write a Beauty Business Plan + Template

Business-plan

Creating a business plan is essential for any business, but it can be especially helpful for beauty businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every beauty business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Beauty Business Plan?

A beauty business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Beauty Business Plan?

A beauty business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Beauty Business Plan

The following are the key components of a successful beauty business plan:

Executive Summary

The executive summary of a beauty business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your beauty company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your beauty business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your beauty firm, mention this.

You will also include information about your chosen beauty business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a beauty business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the beauty industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a beauty business may include:

  • Women aged 16-35 who are looking for affordable beauty products
  • Women who want to apply their own makeup in a professional way
  • Busy women who want to save time by having their beauty routine done for them
  • Professional men who want their hair care and grooming done for them

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or beauty services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your beauty business may have:

  • Unique selling proposition (USP)
  • Affordable prices
  • Wide range of services offered
  • Quality products and services
  • Experienced and professional team

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your beauty business via a PR campaign.

Operations Plan

This part of your beauty business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a beauty business include reaching $X in sales. Other examples include adding new products or services, expanding to new locations, or hiring new personnel.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific beauty industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Beauty Business

Revenues $ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100
$ 336,090 $ 450,940 $ 605,000 $ 811,730 $ 1,089,100
Direct Cost
Direct Costs $ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820
$ 67,210 $ 90,190 $ 121,000 $ 162,340 $ 217,820
$ 268,880 $ 360,750 $ 484,000 $ 649,390 $ 871,280
Salaries $ 96,000 $ 99,840 $ 105,371 $ 110,639 $ 116,171
Marketing Expenses $ 61,200 $ 64,400 $ 67,600 $ 71,000 $ 74,600
Rent/Utility Expenses $ 36,400 $ 37,500 $ 38,700 $ 39,800 $ 41,000
Other Expenses $ 9,200 $ 9,200 $ 9,200 $ 9,400 $ 9,500
$ 202,800 $ 210,940 $ 220,871 $ 230,839 $ 241,271
EBITDA $ 66,080 $ 149,810 $ 263,129 $ 418,551 $ 630,009
Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200
EBIT $ 60,880 $ 144,610 $ 257,929 $ 413,351 $ 625,809
Interest Expense $ 7,600 $ 7,600 $ 7,600 $ 7,600 $ 7,600
$ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209
Taxable Income $ 53,280 $ 137,010 $ 250,329 $ 405,751 $ 618,209
Income Tax Expense $ 18,700 $ 47,900 $ 87,600 $ 142,000 $ 216,400
$ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809
10% 20% 27% 32% 37%

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Beauty Business

Cash $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278
Other Current Assets $ 41,600 $ 55,800 $ 74,800 $ 90,200 $ 121,000
Total Current Assets $ 146,942 $ 244,052 $ 415,681 $ 687,631 $ 990,278
Fixed Assets $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000
Accum Depreciation $ 5,200 $ 10,400 $ 15,600 $ 20,800 $ 25,000
Net fixed assets $ 19,800 $ 14,600 $ 9,400 $ 4,200 $ 0
$ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278
Current Liabilities $ 23,300 $ 26,100 $ 29,800 $ 32,800 $ 38,300
Debt outstanding $ 108,862 $ 108,862 $ 108,862 $ 108,862 $ 0
$ 132,162 $ 134,962 $ 138,662 $ 141,662 $ 38,300
Share Capital $ 0 $ 0 $ 0 $ 0 $ 0
Retained earnings $ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978
$ 34,580 $ 123,690 $ 286,419 $ 550,170 $ 951,978
$ 166,742 $ 258,652 $ 425,081 $ 691,831 $ 990,278

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup beauty business.

Sample Cash Flow Statement for a Startup Beauty Business

Net Income (Loss) $ 34,580 $ 89,110 $ 162,729 $ 263,751 $ 401,809
Change in Working Capital $ (18,300) $ (11,400) $ (15,300) $ (12,400) $ (25,300)
Plus Depreciation $ 5,200 $ 5,200 $ 5,200 $ 5,200 $ 4,200
Net Cash Flow from Operations $ 21,480 $ 82,910 $ 152,629 $ 256,551 $ 380,709
Fixed Assets $ (25,000) $ 0 $ 0 $ 0 $ 0
Net Cash Flow from Investments $ (25,000) $ 0 $ 0 $ 0 $ 0
Cash from Equity $ 0 $ 0 $ 0 $ 0 $ 0
Cash from Debt financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862)
Net Cash Flow from Financing $ 108,862 $ 0 $ 0 $ 0 $ (108,862)
Net Cash Flow $ 105,342 $ 82,910 $ 152,629 $ 256,551 $ 271,847
Cash at Beginning of Period $ 0 $ 105,342 $ 188,252 $ 340,881 $ 597,431
Cash at End of Period $ 105,342 $ 188,252 $ 340,881 $ 597,431 $ 869,278

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your beauty company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

The goal of your business plan is to articulate a clear and concise message that will serve as your roadmap to success. A well-written business plan will also help you secure funding from investors, lenders, or other sources.   

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How To Create a Successful Salon Business Plan in 10 Steps [+ Template]

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Looking to open your own salon? Despite a looming recession, it’s a great time to do so — beauty industry statistics show the salon industry grew about 17 percent in 2022 , and the majority of Americans claim they’re not planning to cut back on beauty spending anytime soon. 

But before you start rounding up clients, you will need a thorough salon business plan to align your goals. While it may be tempting to jump in on the action as soon as possible, taking the time to plan your business properly will set you up for success in the long run. From market analyses to advertising campaigns, we’ll walk you through everything you need to know to create a winning salon business strategy.

1. Create your mission and vision statement

First things first — what are you planning to do with your new salon business? To answer this question, you’ll need to put some serious thought into your mission and vision statements. These statements articulate the purpose and goals of your salon and will guide the rest of your business plan.

Image covers differences between mission statement and vision statement.

Mission vs. vision statements

While mission and vision statements are often used interchangeably, there are differences between the two. It’s recommended that a new business have both statements before laying out its business plan.

A mission statement describes the short-term goals of the company — essentially defining the core purpose of the company and how it plans to achieve that purpose. Let’s break down this example of a salon’s mission statement:

Mission Statement

“We strive to offer our clients the highest-quality cuts at affordable prices because every woman deserves to look and feel her best.”

In this example, the business plans to offer high-quality cuts at affordable prices — the “what” and “how” —  because they believe “every woman deserves to look and feel her best” — the “why,” or core purpose.

The mission statement serves as a roadmap to achieving your business’s vision statement.  A vision statement defines your salon’s big-picture aspirations — the driving force behind your short-term actions and goals. Here’s a vision statement the example salon above might write:

Vision Statement

“We strive to expand our services nationwide as the premier choice for affordable, high-quality cuts.”

This example clearly states the business’s future goals to help define the path toward future success.

2. Know your market

Before you open your doors, you need to know who you’re opening for (your target audience) and what salons you’re up against (your competitors). Both will provide valuable information to help you determine what your clients value most .

Recognize your target audience

Your target audience is a particular group of people who may be interested in your services. A target audience profile can be broken down into four main characteristics:

  • Demographic: The main characteristics of your target market, including age, income level, gender, occupation, and education level
  • Geographic: Where your audience lives, works, or travels 
  • Psychographic: Your target audience’s lifestyle, attitude, interests, and values
  • Behavioral:  What your ideal clients want, why they want it, and how they go about achieving their needs

Let’s face the facts — everyone and their mom could use a cut and color. It’s up to you to determine who to market your business to. Are you most interested in serving the most high-end clientele, or would you rather cater to college students looking to experiment with fun, trendy styles? Will the area of town you’re located in affect how you position and price your services? 

Knowing your target audience will influence every stage of your business plan, so it’s essential you recognize what their needs and motivations are from the start.

Conduct a market analysis

Analyzing your salon’s target audience is just the first step in breaking down your target market. To truly get a comprehensive view of your business landscape, you’ll want to conduct a market analysis. 

A market analysis is a thorough assessment of your specific market within the salon industry. In addition to defining your target market, a market analysis should include:

  • Potential clients’ buying habits
  • The size of your target market
  • The state of the industry and industry projections
  • How much your potential clients are willing to pay for your services
  • Who your main competitors are
  • Your competitors’ strengths and weaknesses

A thorough market analysis is essential for reducing risks, identifying emerging trends and opportunities, and projecting revenue. It’s good practice to reevaluate your findings annually and adjust your salon’s business plan accordingly. Plus, you’ll be able to factor in actual customer feedback once your doors are open.

Take advantage of free market research tools like Google Trends, SurveyMonkey, and data from the Bureau of Labor Statistics and U.S. Census to aid in your market research strategy.

3. Identify your strengths, weaknesses, opportunities, and threats

With a better understanding of how you plan to position your salon within your target market, you’re ready to dive into your first SWOT analysis. A SWOT analysis is a compilation of internal and external factors that will impact your business.

Image defines strengths, weaknesses, opportunities, and threats (SWOT) for business.

Internal factors are resources and experience readily available to you — they’re categorized as either strengths or weaknesses. Examples of internal factors to include in your SWOT analysis are:

  • Financial resources
  • Physical resources
  • Human resources
  • Natural resources
  • Trademarks, patents, and copyrights 

Your opportunities and threats are defined by external factors, such as:

  • Market trends
  • Economic trends
  • Demographics
  • Suppliers and partners
  • Political, environmental, and economic regulations

Once you’ve completed the SWOT framework, create an innovative business strategy that will leverage your strengths and opportunities to overcome your weaknesses and threats. The SWOT analysis compels you to take a methodical and objective look at where you stand now and what you need to do to succeed.

4. Draft your salon’s executive summary

With your target market and new industry knowledge in mind, it’s time to create the most important part of your salon business plan: the executive summary. 

An executive summary is a short synopsis of your overall business plan and intentions for your new salon. Don’t let its size fool you — your executive summary is the first impression business partners and investors will have of your business. While it may be brief,  your executive summary must make an impact.

Business strategy experts agree that an executive summary should be between 5 and 10 percent of the length of your entire business plan.

What to include in your executive summary

A solid salon executive summary will provide a ton of useful information condensed into a short, sweet, and easy-to-understand package. Try your best to tie in the following when drafting your summary: 

  • Strong introduction: If you want to capture your reader’s attention immediately, you’ll want to put together an introductory paragraph that not only pulls them in, but explains who you are, what you offer, and what problems you intend to solve. Keep your intro short and concise.
  • Market view: Based on your market research analysis, briefly summarize the state of your target market, the needs of your target audience, and how you plan to position your salon amongst your competitors. 
  • Unique selling points: What will your salon bring to the table that’ll set it apart from competitors? List any unique selling points that customers and stakeholders will find valuable. 

Financial expectations and forecasts: If you plan on sharing your business plan with potential investors or stakeholders, list the projected expenses and costs it’ll take to open and operate your salon, as well as what profits you expect to generate within the first six months. Explain why your salon needs financing and why investing in your business is a smart move.

5. Write your salon’s unique business description

Congratulations on completing the research portion of your salon business plan — it’s finally time to start bringing your dream salon to life! 

First and foremost, you’ll need to figure out how to brand your salon. There are almost a million registered hair salons in the U.S., so how can you make yours stand out?

Start by drafting your salon’s business description — this should set the scene for what customers can expect when walking into your salon. Are you hoping to give off a funky, casual vibe? Or maybe a more elegant ambiance, champagne included? The tone of your business description should convey this, as well as:

  • Services you specialize in
  • Packages or perks you offer
  • Unique selling points that distinguish you from other salons

With a business description in place, you can now create a company logo and tagline to complete your new brand!

6. List your products, services, and prices

Let’s get down to the nitty-gritty — what are you offering, and how much will it cost? While you may be able to do it all, some services will pay off better than others. You may be doing yourself a disservice if you purchase all the supplies for perms when your clients want blowouts. 

To determine which services and products will benefit your business the most, ask yourself the following questions:

  • What is my target audience interested in?
  • What do I have experience in?
  • What is trending?
  • What are my competitors offering (or more importantly, what are they not)?

Once you have your service list set, you’ll need to calculate pricing . Striking a balance between making a stellar profit and attracting and retaining clients is one of the most difficult parts of running any business. Consider these factors when determining a fair price for your salon services:

  • Similar rates in your area
  • Cost and use of supplies
  • Time spent on the service
  • Your experience level

Review and reevaluate your services and pricing at least once a year to ensure you’re charging your worth. Cost of living, supply costs, and any additional training you may have undergone warrant a price change — just be sure to notify your loyal regulars before new pricing goes into effect.

7. Lay out your salon’s operation and logistics plan

While the earlier sections of your salon’s business plan defined your goals, your operation and logistics plan will detail how you plan to meet them. Your operations plan will have two sections:

  • Short-term processes: List all the tasks, employees, vendors, software, and supplies you’ll need to run your salon on a day-to-day basis.
  • Long-term milestones: Describe what you hope to achieve in the future. For new businesses, this could include the date you plan to finalize your lease, your grand opening date, or the date you hope to reach your first $100,000 in sales. 

Putting together your operations and logistics plan may make you realize just how much work goes into running a salon. Scheduling appointments, promoting your new business, managing payment processes, and tracking down no-shows on top of actually performing your services can get really overwhelming, really fast. Learn how StyleSeat can help you manage and grow your business so you can focus on what you do best.

business plan beauty center

8. Define your marketing and outreach strategy

No matter how much effort you put into designing your salon, acquiring top-of-the-line tools, or hiring the best stylists in your area, no one’s going to schedule an appointment at your salon if they don’t know you exist. That’s where your salon marketing and advertising strategy comes into play.

While there are literally thousands of way to bring attention to your salon, these marketing and outreach tactics are tried and true:

Build a website

Whether you’re targeting tech-savvy Gen Zers or old-school baby boomers, you’ll need to ensure your business is Google-able. Building your website should be the first step in creating your online presence. For the best customer experience, make sure to include your salon’s:

  • Contact information and address 
  • Services and pricing
  • Unique selling points and mission statement
  • Customer reviews and testimonials
  • Links to social media profiles

Invest in social media marketing

Harness the power of Instagram , Facebook, TikTok, Pinterest, and more with a dedicated social media marketing and influencer strategy. Sharing behind-the-scenes content, before and after photos, and happy customer reactions can make your business appear more personable and reputable. It’s also a great way to boost engagement, interact with your client base, and cultivate brand awareness.

Studies Show

44 percent of beauty salons were focused on growing their social media profiles in 2022, and 35 percent of stylists claim their growing social following was their biggest opportunity for business growth.

Establish rapport and build customer loyalty

Convincing a potential customer to give a new hairstylist a try is a lot more difficult than it seems. One way to sweeten the deal is to offer first-service discounts or lower prices the first few months to get interested clients through the door . If they’re happy with your service, they’ll likely stay — especially if you have a loyalty program in place that offers discounts and perks for regular customers!

8. Get your finances in check

If you’ve already set your prices, take a bow — the hardest part of your salon’s financing strategy is already done. However, you’ll need to take your money a step further to get a rough idea of how your business will progress on a monthly and annual basis. This is especially important if you plan on applying for a loan or seeking investors. 

It may be best to put together your full financial statement three to six months after opening your salon. It should include your income statement, balance sheet, and cash flow statement so you and your stakeholders can get a better understanding of your salon’s financial health. 

Income statement

Your income statement lists both your revenue sources, expenses, and net income over a given period of time. This should include:

  • Cost of sales
  • Administrative expenses
  • Operating expenses
  • Non-operating income and expenses
  • Gains and losses
  • Non-recurring items

If you haven’t opened your salon yet, you can project future milestones with the same information.

Balance sheet

Your balance sheet provides a look at how much equity you have in your business. It consists of two parts:

  • Business assets: What you own, such as cash, accounts receivable, inventory, prepaid expenses, or salon supplies  
  • Liabilities: What you owe, including loans, credit card balances, payroll taxes, accounts payable, and your lease 

Once you’ve listed your salon’s business assets and liabilities, you can calculate your shareholder equity by subtracting the total value of your liabilities from your assets.

Cash flow statement 

Your cash flow statement will help you see when cash is low, when you have a surplus, and when you might need to access funding to keep your business afloat. Your cash flow statement lists revenue and expenses similar to your income statement, but it also takes into account when revenue is collected and when expenses are paid. 

Your cash flow is positive when you have more cash coming in than you have going out, and negative when the opposite is true.

Using graphs to visualize your cash flow can help you forecast when you may need to adjust operations to account for negative cash flow.

10. Plan for the future

With a well-structured business plan in hand, you’re ready to take on whatever the market has in store for you — at least for the first six months. But if you want to stay on top of industry fluctuations, the newest marketing trends, or competitor announcements, consistently review your salon business plan and company goals.

Salon business plan template

Opening a new salon requires a lot of moving parts — from remodeling your space to hiring your A-team, putting together your actual business strategy can get lost in your to-dos. Download this free helpful template to streamline your business plan and keep your goals top of mind.

The average profit margin for salons is 8.2 percent — 0.5 percent higher than the general business average of 7.7 percent. Salon owners in the U.S. can expect to make between $14,441 and $385,332, with an average salary of $74,699.

The startup cost for your salon will depend on a number of factors, including the type of salon, location, size, number of employees, and type of clientele you’re hoping to attract. Expect to spend anywhere from $10,000 to $200,000 before your grand opening.

Salons can make more money by implementing an effective marketing and advertising strategy, running promotions and contests, and reevaluating their pricing structure. Research your industry, emerging trends, and your competitors’ strategies for inspiration.

A thorough salon business plan can help you determine your short- and long-term goals, resources required, and effective strategies to drive business to your salon. Ready to hit the ground running? StyleSeat can help you manage and grow your new salon — no monthly fee required.

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Hair And Beauty Salon Business Plan

Start your own hair and beauty salon business plan

Trend Setters Hair Studio

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There is a need for a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.

We plan to supply services and products that enhance our clients’ physical appearance and mental relaxation.

We will be targeting male and female clients who are fashion conscious and have disposable income.  Our clients are mostly women, but we will make sure to include men who fit the criteria as well

Competition

There are a number of salons like ours, but they are mainly in the very high income parts of MyTown and surrounding areas. We do not intend to compete with these so called “Day Spas.” We wish to offer a middle ground for those clients who can’t quite afford those high-end luxury salons.

Trend Setters will, upon commencement of operations, sell a wide range of beauty services and products. We will provide quality hair, nail, and skin services, along with top lines of beauty products. What will set Trend Setters apart from the competition is our commitment to providing all of these services in one convenient location.

Expectations

The forecast shows small profits leveling out in the third year. We believe this is realistic, even conservative. Of course we will be watching actual results on a monthly basis, and revising the forecast as necessary.

Financial Highlights by Year

Financing needed.

We plan on needing $60K owner’s investment and getting a $50K vendor financing to purchase equipment.

Starting costs include $50K cash cushion, $9K starting expenses before launch, and $53K tangible assets at launch.

Problem & Solution

Problem worth solving.

There is a demand for high fashion haircuts, manicures, and pedicures at reasonable prices. Men and women should not need to sacrifice their essentials to get a treatment that makes them feel good about themselves. 

Our Solution

Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at a reasonable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.

Target Market

Market size & segments.

The market is our town, middle class, mostly women, so largely moms, working moms, and singles. 

We’re not doing formal market research because we know this market pretty well and we’re comfortable with market prospects in our town. We’ve been in this business for decades now. If we execute right, our customers will come in as we bring in our beauticians and barbers.

Current Alternatives

We’re well aware of a lot of competition, existing salons, all over town. We are not going to try to compete with the expensive spa salons around, with visibly fancy locations; and we are going to look nicer and price above the less fashionable strip mall and in-home options. 

We’re not pretending to be unique. We intend to bring in loyal customers because we are good people, easy to work with, good at what we do, friendly, and helpful. 

Our Advantages

Trend Setters wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come from such a salon, Curley has realized, from talking with her clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their hair done at one place, and nails done at another. Although the focus of Trend Setters is hair services, we do wish to offer our clients the convenience of these other services in one location.

There are a number of salons like ours, but they are mainly in the very high-income parts of MyTown and surrounding areas. We do not intend to compete with these so-called "Day Spas." We wish to offer a middle ground for those clients who can’t quite afford those high-end luxury salons.

Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying area.

Keys to Success

The keys to success in our business are:

  • Location: providing an easily accessible location for customers.
  • Environment: providing an environment conducive to giving relaxing and professional service.
  • Convenience: offering clients a wide range of services in one setting, and extended business hours.
  • Reputation: reputation of the owner and other "beauticians" as providing superior personal service.

Marketing & Sales

Marketing plan.

We anticipate regular steady social media presence, in Facebook and Twitter. Our experience has shown that social media is the best advertising for this type of business. We will, however, run specials occasionally. We will also ask clients for social media referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. 

We expect income to increase steadily over the next three years, as the reputation of the salon, its stylists and services become apparent to the general public. Second year revenues also anticipate the addition of one new stylist.

Locations & Facilities

The salon will be located in a retail strip mall at 1234 Stylish Road, MyTown. The salon will utilize 1,540 square feet. The location is strategically situated on one of the busiest streets in MyTown. It is a high profile area, with easy access from all parts of town.

Milestones & Metrics

Milestones table.

Milestone Due Date
Sept 14, 2018
Sept 24, 2018
Oct 01, 2018
Nov 12, 2018
Nov 30, 2018

Key Metrics

The key metrics that will make this business a success is: 

  • Average revenue per client per month.
  • Average breakdown revenue from previous clients vs. revenue from new clients. We’ll develop specific standards as we go, so first we track. This will show us repeat business and new leads from word of mouth. 
  • New clients from word of mouth. We’re going to have the discipline to ask new clients how they heard about us. As we develop the business we’ll track this metric and see how the different people compare. 
  • Facebook likes and Twitter follows. We’ll develop standards as we develop the business. We need experience to see how this works. 

Ownership & Structure

Curley Comb, co-owner with Roller Comb, Jr., co founded and co own this llc 

Management Team

Curley Comb, co-owner with Roller Comb, Jr., her husband, has worked in a prestigious, upscale salon in MyTown, Texas for the past two years. Curley has created a large client following through hard work and dedication. Curley, and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth.

Personnel Table

FY2019 FY2020 FY2021
Stylist 1 $52,242 $54,000 $54,000
Barber $49,440 $54,000 $54,000
Stylist 2 (0.78) $19,200 $60,000 $60,000
Owner $60,000 $75,000 $93,750
Receptionist $30,000 $31,500 $33,075
Totals $210,882 $274,500 $294,825

Financial Plan investor-ready personnel plan .">

Key assumptions.

Pro Tip:

  • We’ll be using a full commission model with stylists and barber getting 60% commission on revenue. Industry average runs 45-65%. We’re on the high end because we are not offering a guaranteed base. This is what we’re used to. The owner will take a straight salary plus dividends on profits. 
  • We’ve looked at the booth rental model but we’re used to commission and that creates a more orderly process for payments too, with all stylists able to use our credit card account.
  • There can occasionally be issues with commission base related to reporting revenue, but we are a small salon with the owner mostly present.  
  • We project revenues lower than average over the first few months, and then stable. We anticipate annual increase to stay steady throughout the following year to account for the normal flow of new clients coming into the salon. Estimates for sales revenue and growth are intentionally low, while anticipated expenses are exaggerated to the high side to illustrate a worst-case scenario.
  • Our direct costs are mainly stylist and barber commissions plus direct costs of the products we intend to sell, plus an estimate for the ongoing cost of products, supplies, etc. 
  • Product sales are a minimal part of our market. We are not quite sure how much revenue will be derived from products, so we took a low-ball approach and estimated sales of $800 a month.  Also in the sales projections table are services such as nails and massages. We are not quite sure how much revenue these two services will generate. We are certain that in time these services will be a large part of our revenue, but to err on the conservative side, we estimate revenues from these services to be only $1,500 a month for the first year.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

We estimate initial purchase of $50,000 in equipment plus $1,000 for starting inventory and $2,000 for other current assets (supplies mostly) and $9,000 in initial loss for expenses incurred before launch. These include legal, location fix-up, early marketing expenses, branding, logo, and social media. 

We also estimate needing $50,000 cash cushion when we start. 

Total starting costs, therefore, are $9K in expenses plus $103,000 in assets including $53,000 tangible assets and $50,000 cash in the bank. 

Sources of Funds

We anticipate $60,000 in owner investment from owner savings, which shows up as paid-in capital in the initial balance; plus a 5-year $50,000 vendor/manufacturer loan to finance initial equipment. 

Projected Profit & Loss

FY2019 FY2020 FY2021
Revenue $336,570 $427,600 $437,600
Direct Costs $146,214 $200,400 $200,400
Gross Margin $190,356 $227,200 $237,200
Gross Margin % 57% 53% 54%
Operating Expenses
Salaries & Wages $90,000 $106,500 $126,825
Employee Related Expenses $13,500 $15,975 $19,024
Rent $18,000 $30,000 $33,000
Marketing $6,731 $8,552 $8,752
Amortization of Other Current Assets $0 $0 $0
Total Operating Expenses $128,231 $161,027 $187,601
Operating Income $62,124 $66,173 $49,600
Interest Incurred $1,832 $1,457 $1,065
Depreciation and Amortization $10,000 $10,000 $10,000
Gain or Loss from Sale of Assets
Income Taxes $5,029 $5,472 $3,853
Total Expenses $291,307 $378,355 $402,920
Net Profit $45,263 $49,245 $34,680
Net Profit/Sales 13% 12% 8%

Projected Balance Sheet

Starting Balances FY2019 FY2020 FY2021
Cash $50,000 $87,971 $107,163 $91,584
Accounts Receivable $0 $0 $0
Inventory $1,000 $1,000 $1,000 $1,000
Other Current Assets $2,000 $2,000 $2,000 $2,000
Total Current Assets $53,000 $90,971 $110,163 $94,584
Long-Term Assets $50,000 $50,000 $50,000 $50,000
Accumulated Depreciation ($10,000) ($20,000) ($30,000)
Total Long-Term Assets $50,000 $40,000 $30,000 $20,000
Total Assets $103,000 $130,971 $140,163 $114,584
Accounts Payable $2,000 $1,395 $1,906 $2,040
Income Taxes Payable $2,341 $1,372 $966
Sales Taxes Payable $192 $192 $192
Short-Term Debt $9,220 $9,595 $9,986 $10,393
Prepaid Revenue
Total Current Liabilities $11,220 $13,523 $13,457 $13,591
Long-Term Debt $40,780 $31,185 $21,198 $10,805
Long-Term Liabilities $40,780 $31,185 $21,198 $10,805
Total Liabilities $52,000 $44,708 $34,655 $24,396
Paid-In Capital $60,000 $60,000 $60,000 $60,000
Retained Earnings ($9,000) ($19,000) ($3,737) ($4,492)
Earnings $45,263 $49,244 $34,681
Total Owner’s Equity $51,000 $86,263 $105,508 $90,188
Total Liabilities & Equity $103,000 $130,971 $140,163 $114,584

Projected Cash Flow Statement

FY2019 FY2020 FY2021
Net Cash Flow from Operations
Net Profit $45,263 $49,245 $34,680
Depreciation & Amortization $10,000 $10,000 $10,000
Change in Accounts Receivable $0 $0 $0
Change in Inventory $0 $0 $0
Change in Accounts Payable ($605) $511 $133
Change in Income Tax Payable $2,341 ($969) ($406)
Change in Sales Tax Payable $192 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations $57,191 $58,787 $44,408
Investing & Financing
Assets Purchased or Sold
Net Cash from Investing
Investments Received
Dividends & Distributions ($10,000) ($30,000) ($50,000)
Change in Short-Term Debt $376 $391 $407
Change in Long-Term Debt ($9,595) ($9,986) ($10,393)
Net Cash from Financing ($19,220) ($39,595) ($59,986)
Cash at Beginning of Period $50,000 $87,971 $107,163
Net Change in Cash $37,971 $19,191 ($15,578)
Cash at End of Period $87,971 $107,163 $91,584

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How to Create an Effective Beauty Salon Business Plan

Jovana Smoljanovic Tucakov

  • July 5, 2023
  • For Salon Owners

an illustration of beauty salon employees working with clients

The beauty salon business plan is like your secret weapon for effective management and planning. It’s the ultimate tool that helps you and your team develop smart strategies and stay on top of things.

Many in the industry think that all you need is sheer motivation to succeed. Well, while having a strong passion for your salon is crucial, motivation alone won’t cut it. There are other super important factors you should consider if you want your business to thrive. And that’s where a killer salon business plan comes in handy.

This guide is going to walk you through the process of writing a document that perfectly fits your operational needs. You’ll also dive into all the different elements that make up a business plan and see why they’re so important for your salon.

But first, let’s see why having a thorough business plan is an absolute must.

Why You Need a Business Plan

A business plan is like the ultimate snapshot of your salon’s identity. It gives you the data on everything, from your mission statement and business model to where you fit in the market and who your target customers are. And let’s not forget about the financial aspect and your goals – it’s all in there.

A business plan is not just a boring piece of paper. It’s like a detailed map that’ll guide you through the wild world of the salon industry.

One of the best things about having a business plan is that it helps you keep tabs on how you’re doing. It’s like having a built-in performance tracker that lets you make those necessary tweaks with precision. What’s more, it’s not just for your own benefit. Potential investors find it useful too. They use your plan to figure out what you’re all about and if you’re worth investing in.

Keep in mind that this plan isn’t set in stone. It’s a living, breathing document that grows with your salon . It adjusts to the ever-changing market and keeps up with your goals, so you can make informed decisions along the way.

The Different Types of Beauty Salons

If you are starting a new salon, you should know where to position your business within the industry. There are many existing salon business types according to their beauty products and service offerings:

  • Full-Service Salons : These are the jack-of-all-trades in the beauty industry. Full-service salons offer a wide range of services, including haircuts, styling, coloring, manicures, pedicures, facials, waxing, and more. They aim to provide a one-stop shop for all your beauty needs.
  • Hair Salons : As the name suggests, these salons specialize in all things hair-related. From trendy haircuts and styling to hair coloring, highlights, extensions, and treatments, hair salons are the go-to places for fabulous locks. Some hair salons may also offer additional services like blowouts and scalp treatments.
  • Nail Salons : If you’re all about nail art, manicures, and pedicures, nail salons are your haven. These salons focus on providing expert nail care, including nail shaping, polishing, gel manicures, acrylic nails, and intricate nail designs.
  • Spa Salons : Spa salons take relaxation and rejuvenation to a whole new level. These upscale establishments offer a range of spa services, such as massages, body treatments, facials, aromatherapy, sauna sessions, and more. They create a serene ambiance where you can unwind and indulge in self-care.
  • Barbershops : Barbershops cater specifically to men’s grooming needs. From classic haircuts and beard trims to hot towel shaves and grooming products, barbershops provide a masculine and welcoming environment for gentlemen to spruce up their style.
  • Specialty Salons : Within the beauty industry, you’ll find specialty salons that focus on specific services. For example, there are eyelash extension salons, eyebrow shaping and threading salons, tanning salons, and even salons specializing in specific ethnic hair types. These salons hone their expertise in a particular area, delivering exceptional results.

When it comes to pricing, you need to decide which segment you want to be part of:

Budget segment : This is all about catering to price-conscious customers who are looking for affordable options. You keep your prices reasonable and offer quality services without breaking the bank.

Mid-Range segment : This is where you strike a balance between affordability and a touch of upscale charm. Your prices are a bit higher than the budget segment, but you offer more luxurious experiences and better-quality products. You cater to customers who want a little extra pampering without going overboard on the budget.

Luxury segment : If you’re all about the high-end, luxurious experience, this is your domain. You offer premium services and top-notch products and create an atmosphere of opulence and indulgence. Your prices are on the higher side, but you attract clients who are willing to splurge for a truly extraordinary beauty experience.

Remember, each segment has its own customer base and positioning. It’s important to understand your target market and what they value. Consider factors like location, competition, and the demographics of your area when making your decision.

How to Write a Winning Beauty Salon Business Plan

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Balance is crucial when writing a business plan. You don’t want it to be super long, but you also need to make sure it covers all the important points in an easy-to-understand way.

Beauty salon plans are a bit unique compared to plans in other industries because there are a whole lot of services and products involved.

Every beauty salon business plan should include:

Executive summary

  • Business description
  • Salon history & brand story

Market analysis

Marketing plan, management team and internal structure, detailed financial plan.

Surprisingly, the element that appears first in your business plan is the one you should write last. This section summarizes the document’s content on a single page.

Private investors might judge your business model solely based on the executive summary, so it needs to be right on point. Share all the highlights and the compelling facts and show the investors why your business model is a winner and why they absolutely need to get on board.

Beauty salon business description

This section is all about giving your salon business a proper introduction. Share what motivates you, the problems you’re here to solve, and how you plan to tackle them head-on.

Explain your geographic area and its advantages. Tell them about the advantages of your location. Is it a prime spot with lots of foot traffic? Does it have a funky vibe that’ll attract the cool kids? Dive into the nitty-gritty of the place itself – its layout, equipment, and all the possibilities it holds.

Detail your schedule plans and the type of salon services you will provide. Are you going to be open seven days a week, ready to glam people up whenever they need it? Will you offer special services like late-night appointments or early-morning pick-me-ups?

Likewise, clarify your legal structure and explain why you became a sole proprietor or opted for a Limited Liability Company (LLC).

Salon history and brand story

For an existing salon business, the business plan should cover its history and explain its foundations.

So, let’s start with the history of your salon. How did it all begin? Was it a wild idea that sparked one day? Did it start from humble beginnings and grow into something amazing? Share the journey and let them know the story behind your salon’s success.

Your brand story is when you make everything personal. Talk about why you started this salon adventure. What inspired you? What are the values and vibes that make your brand unique? Connect with them on an emotional level and let them feel the passion that drives your salon.

This is where you dive deep into the beauty industry and figure out your niche or segment . Now’s the perfect time to describe your target customers. Who are they? What makes them tick? Get inside their heads and understand what they’re looking for in a salon. This is how you’ll know exactly how to cater to their beauty needs.

Also, it’s time to perform proper competitor analysis . Check out what others in the beauty game are doing. What services are they offering? How are they attracting customers? This way, you’ll know what makes you stand out and how to outshine the rest.

Armed with all this knowledge, you’ll show the world that you’ve got a solid grip on your positioning. You know exactly where you fit in the beauty universe and how to make your mark.

And then you’ll use all this research to craft your Unique Selling Propositions . It’s like your secret weapon, your special charm that makes customers go, “Wow, this is the perfect salon for me!”. You’ll highlight what makes you unique and what makes you the best choice out there.

The marketing plan presents your unique selling propositions and defines clear promotion strategies. What makes you unique? What makes you the go-to spot for all things beauty? You need to highlight your USPs.

Also, you need to figure out which channels you’re going to use to reach your target audience. Social media? Email campaigns? Maybe even go old-school and rock some print ads. It’s all about finding the best ways to connect with your clients .

Additionally, introduce your marketing expenses budget and establish performance tracking criteria. Set a budget and keep track of your progress to make sure you’re on the right track.

A clear management hierarchy is essential for your business plan and model. Everyone on your team should know their roles and who they answer to.

Go beyond just talking about the number of employees you have or need. Instead, explain your team’s strengths and accomplishments to justify your management structure.

You’ll need a solid financial plan to raise funding from public institutions or investors. This plan helps you make accurate financial projections, whether you’re using your own funds or dealing with loan payments.

The financial plan includes the income statement , the balance , and the cash flow statement . You can add complementary documents like the break-even point and the break-even analysis.

The Essential Documents You Need To Open a New Beauty Salon

Beauty salons must ensure compliance with local laws and industry-specific regulations. Although these regulations and licenses can be a bit confusing, they’re super important for your salon’s success.

The Ultimate Checklist You Need to Open Your Salon

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Here are the seven documents you need to have if you want to open your beauty salon :

  • The Salon Business Plan: this is the first document that guides your whole operation. It’s the key to building a sturdy, scalable, and sustainable beauty salon. Plus, it helps you secure that funding from lenders and angel investors.
  • The Cosmetology License: it varies depending on where you’re located and what services you offer. You’ll need different licenses for spa services, nail art and care, and hair salon services. Check with the local Licensing Division to make sure you got all the right permits.
  • The Tax ID: this is the number you get from the Internal Revenue Service (IRS). With it, you report your income and all the expenses for tax purposes.
  • The Business License: this is a must-have for all local businesses. It enables you to offer hair and skin care services as a professional activity.
  • The Employer Identification Number (EIN): It allows you to register your salon business, hire employees, and file taxes. You can apply for it through the IRS platform.
  • The Certificate of Occupancy: It guarantees that your location is safe and up to code. It confirms that it complies with all the necessary building and security regulations.
  • The Retail Seller Permit: This is for all beauty entrepreneurs who want to sell some cosmetic products alongside their services.

These are the crucial documents you need before you can open your salon doors to the public. However, there are some other permits, licenses, and qualifications that you need to have as a beauty salon owner. Just remember that requirements may vary depending on where you’re located and the specific beauty services you offer. So, don’t forget to check in with your local community authorities for any extra licenses and regulations.

The Significance of Thorough Market Research

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Market research is the first big step you need to take in any industry. It’s like putting on your detective hat and digging deep to understand what’s going on out there. It gives you a comprehensive market perspective and helps you understand its latest trends and needs.

Check out the local community and see what they’re into. What’s the supply and demand looking like? Get the full picture!

Once you’ve got a handle on things, it’s time to make some assumptions to position yourself just right in that market. Maybe the beauty trends are pointing towards a need for a full-service beauty salon, or perhaps there’s a niche waiting to be filled, like an artsy nail salon.

Moreover, you need to take a careful look at your competitors, their offerings, and pricing practices. If you notice that everyone’s focused on hair salon services, here’s your chance to stand out. You can emphasize skincare or nail services and give your customers something they can’t find anywhere else.

This market research is about getting to know your target market inside and out . Get to know your clients, understand their pain points, and discover what they’re willing to spend. This way, you can craft a winning marketing strategy that’ll grab their attention and keep them coming back for more.

And here’s a bonus tip : start looking into potential partnerships. It’s all about building connections and working with suppliers and other professionals. By doing so, you’ll make those connections early on, pave the way for smooth negotiations, and even score some sweet deals. Plus, it’ll expand your network and open up exciting opportunities.

How Much Is It Going to Cost to Open a Beauty Salon?

When starting a beauty salon business, you should know the expenses involved in the process . Some of them might vary according to your activity, services, opening hours, and team. Still, most are predictable or even stagnant.

We’re going to break down those expenses, so you know exactly what you’re getting into:

  • Rent: the rent rate can suffer some changes with time, but it is usually a regular cost. Its value can vary depending on where you’re located and the size and condition of the place. Do a quick online search to get an idea of the average amount you’ll be paying each month.
  • Licenses and permits: most licenses and essential documents come with a cost. You should expect to spend at least $1000 – legality and safety are not cheap at all.
  • Insurance: You have to protect your salon, your equipment, your services, and your workers. That means you’ll need different kinds of insurance coverage. The fees can add up to a few hundred dollars a month.
  • Equipment: to start working, you must own proper equipment like chairs, mirrors, and trade-specific tools that make your salon shine.
  • Inventory: whether you’re planning to sell cosmetic products or not, you’ll need some inventory. A hair salon needs shampoo, conditioner, and hair colors, while a spa craves massage oils, cleansers, and masks. That initial inventory can be a bit pricey, totaling a few thousand dollars.
  • Marketing: set aside a marketing budget to spread the word about your fabulous salon and fuel growth.

Picking the Best Location

An excellent location is like the holy grail of salon success.

First things first, when it comes to picking the perfect location, you should think about your target market. You want a place that catches their eye. Think about convenience – easy access by foot, car, or public transportation is key. And having nearby parking is a big bonus. You don’t want your clients circling the block for hours, right?

Some popular spots for beauty salons are near shopping centers or bustling commerce streets. You want to be where the action is, where people are already out and about, ready for some splurging. Essentially, it’s all about that foot traffic.

And let’s not forget about branding. Your location should match the vibe and identity of your salon. Think about the local scene, the seasonality, and what people in the area like. Be in sync with their tastes and preferences.

Buying or renting

Now, the big question: to buy or to rent?

Buying gives you the freedom to renovate and make the place truly yours. But it’s a bigger investment, so you got to commit for the long haul. On the flip side, renting gives you more flexibility to move around if things change. Plus, some rentals come with equipment and licenses already set up. Just be ready to meet the landlord’s requirements and you’re good to go.

Hiring the Right Team

beauty salon employees showing their skills

Image by macrovector on Freepik

Let’s talk about building your dream team for your beauty salon. Make sure you’ve got the right people with the right skills to create that magical salon experience for your clients.

First things first, set some hiring practices and standards. You need people who complement each other, like the perfect puzzle pieces. They should have top-notch customer service skills and be able to create a friendly and welcoming atmosphere in the salon.

You also want each team member to be passionate about the beauty industry and committed to making your salon a roaring success.

Here are some common positions you might hire for:

  • The Receptionist : This superstar is the first face your clients see when they walk through the door. They handle appointments, greet everyone with a warm smile, and make sure the payment process goes smoothly.
  • The Esthetician : These skin-savvy pros specialize in skincare, offering fabulous facials, relaxing massages, and waxing services.
  • The Hairstylist : These hair wizards work their magic with scissors, treatments, styling, and coloring. They’re the ones who can turn a dull haircut into a head-turning masterpiece.
  • The Nail Technician : These nail artists are all about pampering fingers and toes. They’ll give manicures and pedicures and can create some jaw-dropping nail art.

Develop an Effective Marketing Strategy

Business plans include a detailed marketing strategy that helps promote a beauty salon business and its services efficiently.

One of the best approaches to marketing is to combine different methods in order to reach your specific target market. Embracing a broad range of publicity efforts increases your chances of success. Also, it strengthens relationships with existing clients and attracts new ones.

So here are four fantastic marketing approaches to get your salon the attention it deserves:

  • Print ed advertising has been popular for centuries and still gets excellent results. You can publish ads in local newspapers, magazines, or outdoor billboards. Flyers and business cards placed in strategic locations also help spread awareness of your brand.
  • Invest in online tactics by consistently using social media and creating a website for your beauty salon. This strategy broadens your audience. It improves customer service through online bookings and payment processing. Besides, it’s easily trackable and flexible to your marketing goals and needs.
  • Another efficient technique is establishing customer engagement strategies, like exclusive business events. Doing so helps you retain clients and build an active community.
  • Finally, you can trust word-of-mouth to elevate your beauty salon business. Ensure an impeccable customer experience every time and you’ll have clients lining up at your door.

Set a Budget for Time-Saving Tools and Software

Let’s talk about optimizing your salon’s operations and saving some precious time and energy.

Running a beauty salon can get pretty hectic, so why not invest in some handy tools and software to make your life easier? It’s a great idea to set aside a budget specifically for time-saving tools and beauty salon scheduling software . Trust us, it’s a smart move that’ll pay off in the long run.

And when it comes to finding the perfect software for your beauty salon, let us introduce you to a real gem called Trafft .

Trafft is like your secret weapon for efficient management. It’s a comprehensive software solution that’s got your back when it comes to handling bookings, customers, employees, and finances. No more juggling spreadsheets or dealing with clunky systems – with Trafft, you can streamline your operations and keep everything in check with just a few clicks.

trafft beauty salon booking and management solution

You can apply Trafft to various aspects of your salon operations:

  • Customer service: Trafft allows you to add a booking feature to your website that automatically updates your schedule. You no longer have to struggle with complicated scheduling processes, overbooking, or double-booking issues. Plus, it even handles online payments, sends out appointment reminders, and helps you manage your client base.
  • Performance tracking: Trafft helps you keep an eye on those important Key Performance Indicators (KPIs). You’ll have reliable insights into how your salon is doing in different departments. It’s like having your own personal performance tracker, guiding you to make smart business decisions and optimize your strategies.
  • Marketing: Trafft provides exceptional booking experience, smooths client communications, and helps you build captivating loyalty programs.

So, if you’re ready to level up your beauty salon business, you better give Trafft a try .

How to Calculate Your Return On Investment (ROI)

Along with the Executive Summary, the Financial Plan is the most vital part of your beauty salon business plan. Thus, take extra care and attention when composing it.

One key metric to keep your eye on is the Return On Investment (ROI). This metric helps you assess your business performance. It shows you how profitable your beauty salon was during a given period. You can use it to evaluate the efficiency of your current policies and strategies and make adjustments if needed.

To calculate it, you subtract your initial investment from its final value and then divide that number by the cost of the investment. Finally, multiply that amount by 100 to get a percentage.

FAQ on Creating a Beauty Salon Business Plan

What’s the scoop on beauty salon business plans.

Creating a salon business plan is like painting a picture of your future salon. It’s about deciding on your style, your vibe, and your unique offering. It’s like choosing the right color palette, deciding on the decor, and creating a welcoming environment.

A business plan helps you make informed decisions, avoid costly mistakes, and increase your chances of success.

How do I dive into making a business plan?

Before diving in, take a step back. Think about your vision, your target audience, your services. Start your business plan with an executive summary – it’s like the homepage of a website. Keep it short, precise, and inviting. Then delve into the nitty-gritty: company description, market analysis, organization and management structure, and so on.

Where do I get market info for my plan?

Market research is like user research for web design. It’s about understanding your customer – their needs, desires, and behaviors.

You can gather information from industry reports, beauty magazines, social media trends, competitor analysis, and customer surveys. There are also online resources like Statista and IBISWorld .

What’s the deal with financial projections?

Your financial projections are like the back end of a website – crucial but unseen by customers. They include forecasts of your sales, expenses, and profitability.

You’ll need to understand basic accounting or hire someone who does. And remember, be realistic with your numbers.

How should I tackle competition in my plan?

Recognizing competition is essential, just like in web design where you study other websites. Identify your main competitors, understand their strengths and weaknesses, and define what makes you different. That’s your competitive advantage.

What should go into the services section of my plan?

Your services are like the features of a website – they need to be user-friendly and valuable. List the services you plan to offer, their prices, and why they meet your customers’ needs.

Explain how they differ from your competitors’ services.

How does the staffing plan fit into this?

Think of your team as the developers and designers of a website. They bring your vision to life. Detail how many staff you need, their roles, and the skills required.

Also, outline your plans for hiring and training.

Do I need to include a marketing and sales strategy?

Absolutely! It’s like SEO for your website, you need a strategy to drive traffic . Your marketing plan should detail how you’ll attract and retain customers.

Will you use social media, flyers, or partnerships with other local businesses?

How do I end my business plan?

Wrap up your business plan with an appendix. It’s like the footer of a website, where you can include additional information.

This could be your salon license, lease agreement, resumes of key staff, or photos of your products.

What if my plan needs changes along the way?

Just as websites need updates and maintenance, your business plan is not a one-and-done deal. As your business grows, your plan will need to evolve.

It’s your plan, so revisit and revise it as needed. Remember, it’s okay to change your plan.

So, How to Craft an Excellent Beauty Salon Business Plan?

A beauty salon business plan is one of the keys to ensuring your operation thrives. It is a living document that accompanies your salon’s growth and helps you define purposeful strategies.

Thorough market research will provide a sturdy base for your plan. Remember to analyze both your target audience and competitors and specify your positioning. That information will be crucial if you want your marketing to be effective.

Then, use various techniques in your promotion efforts to maximize your brand visibility. Build a team of highly-qualified and passionate people with premium customer service in mind.

Finally, implement tools like Trafft to support efficient management and optimize your operation. With these tips, you can write a winning business plan that sets your salon up for success.

If you enjoyed reading this article about creating a successful beauty salon business plan, you should read these as well:

  • How to Make Your Salon More Profitable With Trafft
  • 23 Paid & Free Salon Marketing Tools Every Owner Should Use
  • How Much Do Beauty Salon Owners Make

Jovana Smoljanovic Tucakov

  • Jovana Smoljanovic Tucakov

Jovana Smoljanovic Tucakov is a Content Marketing and SEO Specialist who uses both words and data to communicate a message and deliver value. With more than 5 years of experience in digital marketing and content production in the IT industry, she loves identifying and solving the readers’ pain points and creating targeted content.

Curious about the human mind and emotions, especially those that drive consumer behavior. Likes fitness, food preparation, board games, reading (both for pleasure and learning), and binge-watching Netflix.

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Beauty Salon Business Plan Template

Beauty salon operations plan.

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your beauty salon such as serving customers, procuring supplies, keeping the beauty salon clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

BEAUTY SALON BUSINESS PLAN OUTLINE

  • Beauty Salon Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Beauty Salon Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

ProfitableVenture

Beauty Salon and Day Spa Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Beauty Salon

Beauty Salon Business

Are you about starting a beauty salon and spa? If YES, here’s a complete sample day Spa business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a beauty salon and spa. We also took it further by analyzing and drafting a sample beauty salon and spa marketing plan template backed up by actionable guerrilla marketing ideas for beauty salon and spas. So let’s proceed to the business planning section.

It is true that one have got to eke out a living, but, it is even more important to know that all work and no relaxing could deal a sad blow on the body.

This is one of the reasons why there has been a rise in the spa business all over the world. In America for instance, there are loads of day spas and health spas, which see to it that customers are given the best services that will give you one of the best experiences yet.

One of the ways through which you could capture the hearts of all and sundry and get them coming over and over again, is helping them de-stress from the hectic day to day schedules. This is one of the things that those who already run a spa business have at the back of their minds.

They know that one of the ultimate reasons   why they are in business is to make life easier for people. Here is a sample spa business plan that will help you effectively write yours without much hassle.

A Sample Beauty Salon & Day Spa Business Plan Template

1. industry overview.

In the united states of America there is always the need to work so as take care of the basic needs of life. Some folks get to work round the clock with little or no time left for them to take care of their selves. Some do not even mind looking the way they are, since there isn’t ample time to take a second look at how they are.

Yet others wouldn’t mind to muster some little time to pamper their selves. These set of people are the types that do not mind to visit a spa or have a spa attendant come home for a massage. They do not even mind to pay a premium to have all these services and more.

Over the years we have come to see that the spa business have continued to be on the rise, as the demand for it continues to increase. One of the very good things about this trade is the ability to have a spa attendant come for a private service.

In the past this used to be an issue, as some attendants were skeptical. However, today, it is a different ball game entirely, as the spa business have become a no holds barred type of service rendering business. It is no wonder that very business upwardly mobile people can rest assured that they can get the best of spa services.

Starting a spa just like every other business needs for one to be thoroughly calculative. This is because of the need to start on a right footing.

Steps like renting or buying a facility to use, procuring the various equipment that is needed, finding the right employees, as well as getting the required skills involved in starting a spa business, are just some of the hurdles that must be scaled. Nonetheless, there are other very technical steps that have to be cancelled out too.

It is also very important that in running a spa business successfully, there has to be a flexible payment option for customers to use. It is important to state that these days, Spa business also provide some other services asides from the typical spa.

Some go as far as having a drink and food lounge, where customers can unwind whilst they wait, or even after being serviced.

For the spa owners these are also other areas through which they are able to generate more funds for profitability and for running the business to grow successfully. When starting a Spa business, it becomes important to choose a location that is close to a boutique, hair salon or nail salon. This is o that there would be ample opportunity to attract the kind of people that want spa services.

2. Executive Summary

LaCozy Spa World is a new classy neighborhood in Maryland, Washington DC. It promises an all-round day spa experience.

We offer four classy, ultra- chic treatment rooms with premium spa linens and equipment. Our massage styles are second to none, as we offer the very best. They include; the traditional Swedish Massage, Hot Stone Massage, Deep Tissue work, Pregnancy, Sports, Reflexology, amongst many others.

We also have very effective facial and body treatments. We have also got the latest anti-aging products and techniques that can effectively meet the needs of our clients. As a matter of fact, we are specifically located near hair and nail salon, so that we are able to attract clients who would also be in need of spa services.

LaCozy Spa World is a standard Spa lounge in a 4,000 square feet facility. It is therefore no joke to say that we have one of the biggest spas with the latest products and service techniques in Mary land Washington Dc. We have got the very best of attendants who have been well trained to make clients visit a worthwhile and fun packed one.

We have a posh and classy environment that can attract all and sundry to come have a taste of what it means to run an ultra- chic spa. Furthermore, we have gifts for each customer who come to patronize us. Our Spa will be open from 8 a.m. and close 10 p.m. from Mondays to Thursdays, and will run a   24 hour service from Friday to Sunday.

We decided to operate in this format because from our market survey and feasibility studies, we realized that customers have the most flexible time schedules during the weekends. It is pertinent to state that we have the finest DJs in the house every single day of the week, who have been trained to serenade the clients whilst they get serviced.

LaCozy Spa World has well trained employees who have hands on skills, as to how to give clients the very best. It is no wonder that out Mantra at LaCozy is customers first. Our products are majorly organic, and so customers can rest assured, knowing that there wouldn’t be any reaction whatsoever on their skin.

Whether it is the male folks, or the women folks, or even children, bottom line is that we have what it takes to leave them smiling and satisfied. Our bar attendants and those who man our restaurant arm of business, have the best of drinks and foods that can leave them satisfied.

One of the things that most clients look out for in a spas, is the level coziness; we have therefore done adequate research in that area , which is why we have spent quite a lot in making our Spa really beautiful and conducive. Our state of the art facility in Maryland Washington Dc, USA is so attractive that people who our services need cannot but walk in because we use the latest technology in the industry.

Our excellent customer service is second to none, as we have exhaustively trained our employees to know that customer is king in this trade. Furthermore, LaCozy Span World is owned and managed by Madame Helen Oakwood and her family.

She is the financier, and she functions as developer and manager for LaCozy Spa World. She has been a business administrator and sales professional for over 1o years, with a track record that speaks volume. She has worked as a manager in one of the leading Spas in Washington DC. After her retirement there, she decided it was time to start her own business.

3. Our Products and Services

At LaCozy Spa World, our paramount aim is to give our clients an all-round experience so that they do not have to look elsewhere. As such, this is one of the reasons why we propose to offer a wide range of services offered by licensed therapists and aestheticians that would keep our clients asking for more.

Our Ultra- chic facility and ambience sure does promises a lot. Some of the services and amenities that we offer to clients include the following that have been listed below. These are the services and amenities that will be made available to our customers;

  • Therapeutic Massage Services
  • Body Treatments
  • Anti-aging Treatments

4. Our Mission and Vision Statement

  • Our Vision is to be the number one Spa Lounge in Washington DC.
  • Our mission is to run a money-making business by offering therapeutic massage and aesthetician services in a gentle, classy, professional setting.

Our Business Structure

LaCozy Spa World is set to become one of the leading Spas in Maryland, Washington DC. As such, there would be the need to lay down a solid business structure foundation. This is so that we are able to meet and even surpass our expectation.

We do not intended to take our customers for granted, which is why we are set to make excellent customer our watch word. In realizing this, we know that hiring the best hands would deliver. Web also will lay emphasis on giving our employees a thorough training.

Essentially, we want to build a dedicated workforce that will work together to help the organization achieve its projections. This is so because we know that with the right structure in place, we are able to build systems and structures that will make the business even run on autopilot.LaCozy Spa World will employ skilled people to occupy the following position;

  • Manager (Owner)
  • Accountant/Cashier
  • Marketing Officer

Spa Attendant

Aesthetician

  • Coffee and Bar Manager

Restaurant Manager

  • Security Guard

5. Job Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities at the Laundromat
  • Ensures that the facility is in tip top shape and conducive enough to welcome customers
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the organization
  • Handles procurement
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team hires

Marketing Officer (2)

  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information.
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company
  • Manages the company’s CRM system
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Sees to it that clients are attended to and on time
  • Books clients for massage sessions
  • Passes information to the aesthetician about clients
  • Reaches out to clients when information needs to reach them
  • Takes and book clients for massage sessions
  • Carries out all massage styles and formula on the clients
  • Makes sure they are satisfied at all times
  • Makes sure that all beauty and massage therapies are body friendly.

Coffee Café and Snacks Bar Manager:

  • Interacts with customers, take orders for coffee and snacks.
  • Responsible for preparing different flavor and style of coffee for customers
  • Makes lists of supplies in conjunction with the bar manager
  • Ensures that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
  • Responsible for quality control
  • Assesses customers’ needs and preferences and make recommendations
  • Makes lists of supplies in conjunction with the management
  • Prepares inventory or purchase requisitions as needed to replenish supplies.
  • Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
  • Interacts with customers, take orders for food.
  • Responsible for preparing different flavor and style of food for customers
  • Makes lists of supplies
  • Ensures that each meal that leaves the kitchen is tailor made and meet the request of each customer
  • Ensures that the assigned restaurant area is fully equipped with tools and products needed for whipping up meals and serving guests.

Accountant/Cashier:

  • Moves round the machines to collect payment after each working shift
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the company
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Handles any other duty as assigned by the manager
  • Mops the floors
  • Wipes down the machines
  • Cleans the soap dispensers in your front-load washers
  • Washes off the folding tables
  • Cleans the bathroom
  • Empties the trash
  • Washes the windows
  • Cleans the vending machines, change machines and video game screens

Security Guards

  • Ensures that the facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Handles any other duty as assigned by the restaurant manager

6. SWOT Analysis

Without a shadow of doubt, starting a Spa indeed needs loads of cash, and this especially applies to aspiring entrepreneurs who may not have huge sum of money saved up in a bank. We know that loads of cash is vital in the setting up of a standard Spa business, which is why we decided to do all that is required to build a profitable business.

As such, we are taking meticulous steps in seeing that we do the needful. Part of the needful step required to be taken, is conducting a SWOT Analysis.

It is for that reason that we employed the services of Mr. Adolphus Nettune, an HR and Business consultant who is renowned for the trade, to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of LaCozy Spa World;

LaCozy Spa World is centrally located where there are salons and nail studios. We see this as a strength, as we will be able to attract clients who might as well need to be massaged, pampered, amongst others.

We believe that locating our business in Maryland, Washington Dc would eventually work out for good as we look to attract a great deal of people. Yet another strength is the fact that we have equipment that are second to none and the equipment will help us give our clients the best of services.

The weakness of LaCozy Spa World can be said to be the fact that it is a new business, which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage.

  • Opportunities:

We are centrally located in one of the busiest areas of, Maryland, Washington DC and we are open to all the available opportunities that the city has to offer. Our business concept has us positioned in such a way that we will attract all and sundry.

One of the major threats that confronts businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that may likely just affect us is the competition which is found in the spa industry.

Every day, more and more people are going into the industry, and we dare add that only the strong will survive, which is why we are working hard to position ourself in a way that makes everyone want to check us out.

7. MARKET ANALYSIS

  • Market Trends

The ability for spa business owners to continue to seek out ways to serve their clients in the most appropriate ways is one of the keys to attracting loads of clients. This is where a beauty salon & spa marketing plan comes in handy. One of the ways that this is done is by having additional complementary services to their business offerings.

It is for this reason that once a Spa is classy, conducive and relaxing, then profit is assured because people would always want to check the services out. It is also as a result of this that we at LaCozy Spa World have some additional services, like a drink bar; where clients, or even their family or friends can hand out and wait for them whilst they get their bodies massaged and cared for.

Also there is a Karaoke session that allows our in- house DJ to entertain folks. We have also got a restaurant that would offer great meals for the delight of customers. In Maryland, Washington DC for instance; there are only a few people offering these services and so we want to key into the trend.

Yet another thing that can be attributed as one of the success factor, as can be observed about other successful existing Spa, is the fact that they have invested quite a lot in making the Spa Facility a haven to behold. We have also keyed into the trend and we have succeeded in making the interior and exterior   a classy one indeed.

8. Our Target Market

Before arriving at the place that would be suitable for our ultra- chic Spa, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

As a result we found that Maryland, Washington DC just might be our best bet, as we are sure to attract upwardly mobile people, working class folks, as well as non- working class people.  Hence, these are the category of people that we intend marketing our Spa business to;

  • Busy Corporate Executives
  • House Wives
  • Business Owners
  • Visitors/Travelers

Our competitive advantage

From our recently concluded feasibility studies and market survey, we observed that the competition sure is a stiffer one because there are quite a number of people who run spas around where we are located. It is for this reason that we have added some more services like the drink bar, restaurant and the Karaoke lounge, because we know that there are only a very few who measures up to want we want to offer.

Yet another competitive advantage we have over others is that we have a standard Spa facility that offers additional complementary services that will definitely help us attract and retain customers. We are categorically hopeful that we have a state of the art Spa facility with the best massage techniques ever.

We also have an advantage because of the type of products we offer our clients, which has no side effect at all. We know how harmful some chemicals can be, that is why we have keyed into using organic products.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

LaCozy Spa World will generate income from the following service offerings;

  • Offering massages
  • Offering skin therapies
  • Sale of organic beauty products
  • home services

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar business in Maryland, Washington DC.

We know that we are well positioned and we will definitely attract clients that will not only patronize our spa, but clients that will patronize our bar and restaurant. This means that we will generate additional income from these sources.

Below is the sales projection for our business, it is based on the location of our LaCozy Spa World and the type of services and products that we will be offering;

  • First Year-: $80,000
  • Second Year-: $120,000
  • Third Year-: $180,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any Spa offering same additional services like us within 4.5 miles radius from our facility.

  • Marketing Strategy and Sales Strategy

Essentially, the marketing strategies which we will adopt will be such that can guarantee us a great turn over. Furthermore, our sales strategies is going to be driven basically by making available an ultra- chic facility, excellent customer service and provision of complementary services.

We will be on our toes all the time to make sure that we build a loyal customer base. These customers are such that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales through using really effective organic products, excellent services, so that we can surpass the expectations of the clients we are able to attract overtime. We shall also keep our clients glued to us by the constant trainings which we will give to our employees so that they can continue being at the plateau of their skills.

Over and above, our unique selling proposition is that we have various complementary service offerings such as a drink bar, Karaoke lounge, restaurant, as well as the massage techniques we have to offer. We make bold to say that there aren’t too many people who are into Spa business, the way want to run ours.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer. Part of the marketing and sales strategies that we will adopt are;

  • Open LaCozy Spa World with a loud party. We shall also offer free trial for all our visitors for the first three days of launching the business.
  • Advertise our Spa business on national dailies, local TV stations and local radio station
  • Promote LaCozy Spa World online via our official website and all available social media platforms
  • Continuously Improving the performance of our brands
  • Hire the services of experts to make our brands the first choice for in Washington DC
  • Delivering consistent customer experiences to all our guest; making our first impression count positively
  • Make use of attractive hand bills to create awareness and also to give direction to our state of the art facility.
  • Adopt direct mailing coupon marketing approach
  • Position our signage/flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our business.

11. Publicity and Advertising Strategy

We are aware of the power of publicity and advertisement for new businesses like ours which is why we created a budget that will help us access various publicity and advertising platforms that will enable us reach out to our potential market.

At LaCozy Spa World, we will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our business. Here are the platforms we intend leveraging on to promote and advertise LaCozy Spa World;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our Laundromat business in relevant magazines- beauty and non-beauty magazines, local newspaper, local TV stations and local radio station.
  • Promote our Spa business online via our official website
  • List our Spa business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Direct coupon mailing approach
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas all around Las, Vegas.

12. Our Pricing Strategy

At LaCozy Spa World, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the city we are located.

Be that as it may, the management of LaCozy Spa World have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products (Organic skin care products, drinks, foods, amongst others) will be same as what is obtainable in any part of the United States of America.

  • Payment Options

Basically, we have put in place different receiving payments options; especially for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

  • Payment by cash /coins
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in Maryland, Washington DC – $750.
  • Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Consultant – $2,000.
  • Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the Spa – $70,000.
  • Cost for facility remodeling – $50,000.
  • Other start-up expenses including stationery – $1000)
  • Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
  • The cost for Washer hook-up fees (sewer connection) – $800
  • Cost for serving area equipment for Bar and Restaurant( glasses, flatware) – $5,000
  • The cost for the purchase of furniture and gadgets (, Printers, Telephone, TVs, Sound System, toys, vacuum cleaner, tables and chairs et al) – $30,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $5,500
  • Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our Spa business in Washington DC Please note that the startup cost is higher than the average startup cost for a Spa business simply because we intend adding a bar, and restaurant.

Generating Funding/Startup Capital for LaCozy Spa World

LaCozy Spa world is a family business and it will be financed by the owner who is also the Laundromat manager. These are the areas where we intend sourcing for fund for LaCozy Spa World;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from family members and friends (soft loans)
  • Generate a larger chunk of the startup capital from the bank.

14. Sustainability and Expansion Strategy

LaCozy Spa World is set to become the number Spa business in the whole of Washington DC, which is why we took our time to craft out business plan that will help us sustain the business , as well as grow the business. Part of the plans we have in place to sustain our business is that we will have efficient machines and equipment.

We will also continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our products and service offerings once the need arises.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit licenses ( Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al ): Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of Massaging machines and: In Progress
  • Purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al): In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed laundry accessories, drinks, and tobacco et al: In Progress

Related Posts:

  • Beauty Salon Business Plan [Sample Template]
  • Hair Salon Business Plan [Sample Template]
  • Booth Rental Salon Business Plan [Sample Template]
  • 9 Best Insurance for Beauty Salon Owners [Cost Included]
  • 60 Best Business Name ideas for a Beauty Salon

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Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Beauty Supply Store Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Beauty Supply Store Plan Here

You’ve come to the right place to create your beauty supply store business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty supply store businesses.

Below are links to each section of your beauty supply store business plan template:

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Beauty Supply Store Business Plan FAQs

What is a beauty supply store business plan.

A beauty supply store business plan is a plan to start and/or grow your beauty supply store business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty supply store business plan using our Beauty Supply Store Business Plan Template here .

What Are the Main Types of Beauty Supply Stores?

There are many types of beauty supply stores. Some beauty supply stores focus on name brand products and tend to be on the higher side of the retail spectrum while other beauty supply stores provide lesser known brands at discount prices. Other beauty supply companies focus on specific consumers and have a smaller, yet specific target market and other beauty supply stores are in the middle of the high end store and discount store options.

What Are the Main Sources of Revenue and Expenses for a Beauty Supply Store Business?

The primary source of revenue for beauty supply stores are the products sold at the store.

The key expenses for a beauty supply store business are the cost of purchasing the product inventory. Other expenses are the overhead costs for employees, rent, utilities, and any marketing for the store.

Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .

How Do You Get Funding for Your Beauty Supply Business Plan?

Beauty supply store businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a beauty supply store is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

What are the Steps To Open a Beauty Supply Store?

Opening a beauty supply store business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.

1. Develop A Beauty Supply Store Business Plan - The first step in opening a business is to create a detailed business plan for beauty supply store that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your beauty supply store business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your beauty supply store business is in compliance with local laws.

3. Register Your Beauty Supply Store Business - Once you have chosen a legal structure, the next step is to register your beauty supply store business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to open your beauty supply store business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Beauty Supply Store Equipment & Supplies - In order to start your beauty supply store business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to open promoting and marketing your beauty supply store business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to open a successful beauty supply store business and help with your beauty supply retail store business plan: 

  • How to Start a Beauty Supply Store Business

Where Can I Get a Beauty Supply Store Business Plan PDF?

You can download our beauty supply store business plan PDF template here . This is a business plan template you can use in PDF format.

Other Helpful Business Plan Templates

Ecommerce Business Plan Template Nail Salon Business Plan Template

Comscore

Rodan + Fields Announces Big Change to Business Model

Rodan + Fields has announced a major change to its business model “to unlock growth and reach new customers.”

As announced today, starting September 1, R+F will move away from the multi-level direct selling model to streamline the customer and consultant experience. According to the company, the new model “will be supported by a broader array of marketing and advertising across traditional channels and social media to complement consultants’ advocacy, will better position R+F to meet customers where they are discovering and buying beauty products.”

Founded by dermatologists Dr. Katie Rodan and Dr. Kathy Fields (the creators of Proactiv ) in 2000, Rodan + Fields was built with the vision “to bring more people the confidence of good skin through amazing skin care.” Estée Lauder Companies, Inc. acquired the brand in 2003. In 2007, the doctors announced a buy-back and relaunched in 2008 with a direct selling model.

Known for delivering proven results in skin care and hair care through science-backed, dermatologist-created products, R+F currently has the number-one lash serum and number-on premium acne treatment in the U.S. According to a 2022 U.S. Brand Tracker Report, R+D out-performs peer averages by double-digits in key functional benefits, including being the highest quality products and having visible results.

Under the new model, consultants will begin participating in the new affiliate program, which will only be available for existing R+F consultants. Under the new affiliate program, existing R+F consultants who continue to sell R+F products will receive increased commissions on customer sales and product discounts —resulting in more than 90 percent of current R+F consultants having a higher earning potential based on their current sales performance, according to a release from the brand.

In addition, recruitment and commissions consultants receive through product sales by those they have recruited will no longer be a component of R+F’s model, resulting in a simplified consultant experience. 

“Since day one, our brand has been focused on giving people the proven results they desire in skin care and hair care through science-backed, dermatologist-created products,” said Dimitri Haloulos, CEO of R+F. “We are confident these changes will enable us to meaningfully expand the lives we can impact and—importantly—allow us to continue to provide our passionate consultants with a modern and meaningful earning opportunity.” 

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Helping our customers through the CrowdStrike outage

Jul 20, 2024 | David Weston - Vice President, Enterprise and OS Security

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On July 18, CrowdStrike, an independent cybersecurity company, released a software update that began impacting IT systems globally. Although this was not a Microsoft incident, given it impacts our ecosystem, we want to provide an update on the steps we’ve taken with CrowdStrike and others to remediate and support our customers.  

Since this event began, we’ve maintained ongoing communication with our customers, CrowdStrike and external developers to collect information and expedite solutions. We recognize the disruption this problem has caused for businesses and in the daily routines of many individuals. Our focus is providing customers with technical guidance and support to safely bring disrupted systems back online. Steps taken have included:  

  • Engaging with CrowdStrike to automate their work on developing a solution.   CrowdStrike has recommended a workaround to address this issue and has also issued a public statement. Instructions to remedy the situation on Windows endpoints were posted on the Windows Message Center .   
  • Deploying hundreds of Microsoft engineers and experts to work directly with customers to restore services.   
  • Collaborating with other cloud providers and stakeholders, including Google Cloud Platform (GCP) and Amazon Web Services (AWS), to share awareness on the state of impact we are each seeing across the industry and inform ongoing conversations with CrowdStrike and customers.  
  • Quickly posting manual remediation documentation and scripts found here .
  • Keeping customers informed of the latest status on the incident through the Azure Status Dashboard here .  

We’re working around the clock and providing ongoing updates and support. Additionally, CrowdStrike has helped us develop a scalable solution that will help Microsoft’s Azure infrastructure accelerate a fix for CrowdStrike’s faulty update. We have also worked with both AWS and GCP to collaborate on the most effective approaches.    

While software updates may occasionally cause disturbances, significant incidents like the CrowdStrike event are infrequent. We currently estimate that CrowdStrike’s update affected 8.5 million Windows devices, or less than one percent of all Windows machines. While the percentage was small, the broad economic and societal impacts reflect the use of CrowdStrike by enterprises that run many critical services.  

This incident demonstrates the interconnected nature of our broad ecosystem — global cloud providers, software platforms, security vendors and other software vendors, and customers. It’s also a reminder of how important it is for all of us across the tech ecosystem to prioritize operating with safe deployment and disaster recovery using the mechanisms that exist. As we’ve seen over the last two days, we learn, recover and move forward most effectively when we collaborate and work together. We appreciate the cooperation and collaboration of our entire sector, and we will continue to update with learnings and next steps.  

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