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The Ultimate Guide to How to Open a Pizza Shop

Vivian Giang

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Everyone loves a good slice of pizza, and some people love it enough to make it their entire job and livelihood. If you're thinking about starting a small business, and are specifically wondering how to open a pizza shop, we're here to help.

In the U.S., pizza is wildly popular: 93% of Americans purchase pizza at least once a month. To put that percentage into perspective, that’s about 350 slices Americans are eating per second, or 100 acres of pizza eaten in a day.

Why do Americans love pizza so much? According to Rob Veltri, owner of Pizza in the Square in Yonkers, New York, loving pizza is a simple concept: “It’s one of the healthier bad foods you can have,” he says. Today, approximately 17% of the nation’s restaurants are pizzerias and the highest-grossing, single-unit independent pizzeria in America is Moose's Tooth Pub and Pizzeria in Anchorage, Alaska, which brings in about $6 million in sales annually.

So if you're ready to take the leap to restaurateur, keep reading to find out how to open a pizza shop of your very own.

business plan for pizza

1. Create a business plan for your pizza shop

Usually, the first step for opening a business would be writing a business plan. When you're starting a pizza shop, the biggest part of that plan is coming up with the perfect product to keep your customers coming back for more.

Pizza in the Square has been around for nearly 30 years and Veltri was there from day one. As a result, he remembers a time when people were afraid to try a pizza that veered slightly from the traditional. This isn’t the case anymore.

“Right now, you can put anything on a pizza,” he says. “You really can. I think that’s one of the things that makes us successful. We’re always willing to change and make things different.”

Perhaps the Italian immigrants who introduced pizza to Americans in the late 19th century wouldn’t approve of Veltri’s Nutella pie or spaghetti and meatballs pizza, but modern, more experimental consumers are loving them. Just take a look at the pizzeria’s reviews for proof, says Veltri.

Once you have the perfect recipes and menu down to a science, it's time to create the rest of your business plan for your pizza shop. This includes creating a budget, a marketing and sales plan, a name for your shop and should also include ideas for a restaurant or business space.

Something else you'll need to decide at this stage is the legal structure of your business. Choosing a business entity will be necessary for creating your business plan and the steps that follow, including what taxes you'll pay and what legal responsibilities you'll assume. Whether you opt for a sole proprietorship, LLC, C corporation or another business structure, you'll need to provide this information as you follow the next steps in starting a pizza shop. And keep in mind, you may want to consult a business attorney when making this decision.

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2. Register your pizza shop

Once you've crafted the business plan for your pizza shop and chosen a business entity , the next step in starting your pizza shop is registering your business. To do so, you'll need to get an employer identification number , also known as an EIN or business tax ID number. You can apply for an employer identification number with the IRS online and get one almost instantly, and this number will be used for tax, banking and credit purposes.

Registering your business also means claiming the name of your pizza shop, which is a different process in each state. Many states though, like Pennsylvania, have an online database where you can check and see if your desired business name is available.

Once you've established that the name you want for your pizza shop is available, you should register the business under that name by following the rules laid out by the state in which you'll be operating your pizza shop.

3. Get any required licenses or permits for your pizza shop

Any time you're serving food you're going to need additional permits and licenses to do so legally. After all, there's a certain level of responsibility that comes with serving customers a hot slice (or five).

The rules around these business licenses and permits can vary from state to state but you'll likely need a food service license, food handler's permit, a building health permit and more.

Having fresh ingredients isn't only good from a food safety perspective, customers want it too. “What I’ve seen in the last few years is that people have turned back to quality,” says Veltri. “If it’s a little more expensive, they understand. With the news, social media and everything, [consumers] have learned how things like the costs of goods have increased. They’ll accept the good quality if they have to pay more for it.”

He adds: “We grind our tomatoes by hand every day. That’s how we make our sauces. Everything is done from scratch. Every sauce is made from scratch. Sometimes it takes a little longer, but everything is done fresh. And that’s what we’ve focused on since day one.”

If you also plan to sell alcohol at your pizza shop, you'll need a liquor license — which can be a complicated process in its own right. Make sure you understand all of the licenses and permits you'll need when starting a pizza shop before you open your doors to customers.

4. Create a financial plan and get funding for your pizza shop

Just as important as crafting the perfect recipe, creating a financial plan is essential to starting a pizza shop. After all, starting any new business is usually not cheap. As a consumer, you might think, "How expensive could the ingredients be? I can get a slice for a dollar on the street, how much could it cost the shop to make the pizza in the first place?" The answer is actually, it could cost a lot to open a pizza shop and run it successfully.

According to Veltri, it can cost anywhere between $75,000 to $100,000 for a pizza counter and maybe a few booths. If you want to open a sit-down pizzeria, that can run you at least half a million. Whatever your dream pizzeria looks like, be realistic and overestimate your startup costs — adding on an additional 15% to 25% to your budget — so that you don’t run into financial issues while starting your pizza shop.

Veltri’s reasoning for high costs: “Equipment is not cheap."

“I have two ovens in the front,” he explains. “The basic, old-fashioned oven with the stone and everything, then I also have a conveyor oven underneath that.”

While having fancy equipment, like a wood-burning oven, might have higher costs, as this New York Magazine report finds, the oh-so-satisfying taste it produces might be worth it. For instance, think about Brooklyn’s famous Roberta’s pizza joint, which has gained massive popularity and a loyal following for their wood-fired pies and home-grown ingredients.

Before you get discouraged, there are financing solutions that can provide the money you need to start your pizza shop. From restaurant equipment financing to a business term loan, or even a 0% intro APR credit card, there are several options to help get your pizza shop off the ground.

This is also where your business plan can really come in handy. Anyone considering giving you money will want to see that you have a solid plan for starting the business and eventually turning a profit. So whether you're hoping for a bank loan or to find an investor, having a solid business plan is key to starting a pizza shop.

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5. Open a business bank account for your pizza shop

As soon as your pizza shop is officially registered and you're about to start spending money on it, you should open a business checking account . You'll want to keep your business finances separate from your personal finances, at the very least for tax purposes. Establishing your bank account early on is also an important element for building your business credit score . You can check your free business credit report in a few places online. Your business credit score is another reason the EIN is important and why you'll want it whether it's required for your business or not.

When starting a pizza shop, you'll want, at the minimum, a business checking account and a business credit card . Once you have your business account and credit card set up, be sure to use them for any expenses related to your pizza shop, including purchases, paying bills, etc.

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Pizzeria Business Plan

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Pizzeria del Causamali

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Pizzeria del Causamali is a new player in the restaurant industry.  The restaurant is in a comfortable, familiar, small town that has a strong need for additional dining options.  Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in the Deauville area.

The Deauville’s population is rapidly growing with new subdivisions and young families moving to the rural suburb of the Hewgton area.  It is Pizzeria del Causamali’s strategy to exploit the first-mover opportunity and establish itself as the preferred pizza provider to the area.  We believe a locally-owned restaurant is the best option to serve the rapidly growing population with a fresh, unique menu as opposed to a national chain franchise.

This business plan calls for an exciting, profitable start-up year ahead with future forecasted growth as we meet the demands of the community.  In all, this plan describes a healthy company with good growth prospects, looking to manage its orderly growth in the near future.

Pizzeria business plan, executive summary chart image

1.1 Mission

Pizzeria del Causamali creates a friendly and pleasant atmosphere for customers in a well-designed, and productive environment in which people can work happily.  We are sensitive to the look and taste of good pizza as well as to high-quality ingredients.  We look to provide the best possible value to our customers who desire great tasting pizza and to provide customers with the satisfaction of receiving a great value, both tangibly and intangibly.  Additionally, we are the first home-deliverer of pizzas in our area. 

Our customers are our neighbors as we are residents of our market area.  We will also create and nurture a healthy, creative, respectful, and fun working environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce.  We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their investment and risk.

1.2 Keys to Success

The keys to success in this business are:

  • Delivering the customer value proposition. 
  • Marketing: promoting a new company, product, and delivery channels to a rural community. 
  • Product quality and consistency. 
  • Pricing effectively with respect to the project quality and customer value proposition.
  • Family-oriented atmosphere with occasional nights of family entertainment.
  • Management: products delivered on time, costs controlled, marketing budgets managed.  There is a temptation to fixate on growth at the expense of profits.
  • Reporting and controls in place for inventory and financials.

1.3 Objectives

The objectives for Pizzeria del Causamali are:

  • To establish the market presence needed to support marketing and sales goals and to attract customers. 
  • To reach healthy monthly sales by the end of the year, and average monthly sales increasing modestly by steadily through Year 3. 
  • To achieve double digit profit margins. 
  • To develop top-rated relationships with 2-4 well-respected, all encompassing distributors.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Pizzeria del Causamali is a privately-owned pizza restaurant offering a product menu that does not currently exist in the area and first to offer home delivery.  Our customers are many of the young families and students in the area.

2.1 Company Ownership

Pizzeria del Causamali will be established as a limited liability company (LLC) with Marion E. and Marianne K. Bruxellesprot as the sole owners.

2.2 Start-up Summary

Our start-up costs cover the renovation of the occupied store space, professional fees, and expenses associated with opening our first location.  The start-up costs are to be financed by direct owner investment, financial institutions, and private investors.  The assumptions are shown in the following table and illustration.

Pizzeria business plan, company summary chart image

Pizzeria del Causamali offers high quality pizza to a growing community that currently has limited availability of restaurants and no availability to delivery.  At start up we will be open for dinner 4 p.m. to 10 p.m. Sunday – Thursday and 3 p.m. to 11 p.m. Friday and Saturday.  We will consider opening earlier and serving lunch if there is a demand, and if forecast and financial analysis can justify the increased costs.

Our menu will include 4 sizes of pizzas with various combinations of toppings.  Predefined, high-margin pizzas will be highlighted on the menu.  Additionally, breadsticks, beer, and soda will be included in the initial menu offerings.

Market Analysis Summary how to do a market analysis for your business plan.">

Our primary target market is people who desire a comfortable, family-oriented environment for dine-in pizza.  Our secondary target market also desires a delivery service for pizza, or a take-out approach.  There is overlap of these segments.

Deauville and its surrounding communities are a growing middle-class area with nearly 14,000 residents.  A majority of these residents are families of four or more.  The boom in the area is primarily in response to an exodus of families moving out of the over-populated areas and into a more rural setting. 

According to a Growth Plan Deauville conducted in 2001, population within Deauville is expected to increase.  However, the number of persons per household is expected to decline, meaning the need for additional housing in Deauville will continue to grow.  From the same plan, population is listed as being evenly distributed by age groupings, with approximately 33% of the population being minors.  Another 40% are less than 54 years of age, indicating a major concentration of the Deauville population being families.  The report forecasts there being nearly 1,900 households in the Deauville by 2005.  This is driving the need for more quality, family-oriented restaurants.

Additionally, Deauville residents frequently visit the building in which Pizzeria del Causamali is located. Tanning and video rental businesses are adjacent to the restaurant, so we are providing a new convenience for families to select a movie and pick up a pizza.

With the expected continued growth in the area, estimated at 7% annually, opportunities to serve Deauville and its surrounding communities will increase.  The company will sell predominantly to individuals, but it will also accept some catering jobs to individual parties, schools, and company functions in the Deauville area.

4.1 Market Segmentation

Those residents of neighboring communities of Deauville, including Doughbuoy, d’Ohtown, and Doe Valley are included in the Market Segmentation.  Only those residents of Deauville are included in the delivery, as delivery radius is limited to a 5-mile radius in the city of Deauville.  An estimated 53% of Deauville residents live within the Sanitary District, or within this 5-mile radius.

Pizzeria business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

Including Deauville and its surrounding areas, no pizza establishments exist.  In Deauville one to two restaurants serve pizza, but not as a primary menu item.  These pizza outlets are in taverns which are not conducive to family-type atmosphere.  No eating establishments in the Deauville area provide home-delivery service.

4.3 Service Business Analysis

Other family-oriented restaurants in the area include:  Subway(R), What’s Cookin’ diner, and Colonial House supper club.  Subway serves sandwiches, wraps, and salads, none of which are direct competition to the pizza establishment.  The diner is open until 2 p.m. each day and focuses on the breakfast crowd, with a limited sandwich availability for lunch.  The supper club has a Chicken and Pizza buffet once a week for approximately $6; the pizza served as part of the buffet are frozen pizzas.

Other restaurants in Deauville are taverns and are not conducive to family activities.  One of the bars in Deauville serves a homemade pizza.

In conversations with an independent pizza operator in Lakeshore Haven, an hour’s drive away, he indicated pizza sales in his community are thriving despite competition from 4 other pizza establishments, including Pizza Hut(R).  While exact figures were not shared, he indicated a high level of penetration into the pizza market in his area with profitable margins.  He also provided suggestions and tips to minimize costs, and components of his restaurant he would do differently, including payroll handling, vendors, and layout. 

4.3.1 Competition and Buying Patterns

There is minimal competition for pizza in the Deauville area, besides the bar establishments previously mentioned.  The closest locales for pizza to the Deauville area are Bolingbrooke, Avro, and de Havilland.  None of these competing pizza locations deliver to the Deauville area.  Additionally, Pizzeria del Causamali would be the only family-oriented, non-smoking restaurant in Deauville.

Strategy and Implementation Summary

Our strategy is based on delivering a strong customer value proposition in a niche market.  The world is full of small, family-oriented towns that do not have endless opportunities for dining out.  We are looking to offer the Deauville and its surrounding areas a new choice in food options. 

  • What begins as a need to satisfy a need in the community, can eventually turn into a mainstay in the small town community. 
  • We are building our marketing infrastructure so that we can eventually reach additional towns with the same offering. 
  • We focus on satisfying the needs of small towns. 

5.1 Competitive Edge

Our competitive edge is to be first-to-the-market with pizza in a friendly, non-smoking, family-oriented dine-in experience, and first-to-the-area with food delivery.

Additionally, the location of Pizzeria del Causamali is crucial as a convenience model to customers.  Deauville residents frequent the video rental store adjacent to the restaurant.  This location is directly in the center of activity in this rural community–it is within walking distance of the middle and high schools, the local church, and within 2 miles of the existing large subdivisions and apartment complexes in the area.

5.2 Marketing Strategy

To drive customers to Pizzeria del Causamali, we will employ several techniques outlined below.

Advertising in Bolingbrooke Post ,  de Havilland Buyer’s Guide ,  Deauville Register , and Deauville Shopping News will be used to promote the Grand Opening of Pizzeria del Causamali.  As part of the advertising, a coupon will be available to customers.  Intermittent newspaper advertisements will continue throughout the year to promote upcoming events.  Most initiatives will focus on the local Deauville papers as the target of these papers is specifically the Deauville residents.  Additional marketing efforts will come in the form of on-box coupons for future purchases.

Additionally, family-oriented events will be hosted by Pizzeria del Causamali to attract customers such as trivia nights, birthday parties, and prize giveaways.  Frequent buyer cards will be employed to entice repeat customers.  Pizzeria del Causamali will also sponsor a local Little League baseball team, and a bowling team to publicize the restaurant within the community events.

Future plans of working in coordination with the adjacent video store to offer “bundle savings” if both pizza and video rentals are purchased will be pursued within the second year of operation.

5.3 Sales Strategy

The Deauville area has expressed its need for additional restaurants, specifically a desire for pizza.  Because of this, there is pent-up demand for pizza in this area.  We will expect a high rate of sales growth within the first 3 months as this customer desire is met.

For the next year, we continue to focus on a growing presence in the community and advertising heavily throughout the community.  As a major convention center and water park open in nearby Fairchild, we will focus our attention on becoming the recognized provider of pizza to that establishment.

5.3.1 Sales Forecast

Our sales forecast assumes a modest change in annual costs to accommodate new entry into the market. 

We are expecting to increase sales modestly but steadily over the next year, which is a respectable growth rate.  The growth forecast is assumed given this is a new product for the area using new channels of availability.  We are not projecting significant change in the product line, or in the proportion between different lines. 

Based on industry averages and the absence of competition for pizza in the Deauville area, we are predicting an average of 25 pizzas sold each week night (Sunday – Wednesday).  On the weekends (Thursday – Saturday), we are estimating 40 pizzas are sold each day.  Of those pizzas ordered, we are expecting approximately 1/3 to be dine-in customers.  Those customers dining in will most likely order drinks and/or beer (on average 4 for each family).  Additionally, we are estimating that approximately one-third of the pizza orders will be accompanied by an order for breadsticks.  Our estimated average prices for each item are as follows:

  • Pizza:  $12
  • Breadsticks:  $2.50
  • Beer:  $2.50/pint
  • Drinks:  $1.70 refillable

Pizzeria business plan, strategy and implementation summary chart image

5.4 Milestones

The following table lists important program milestones, with dates and managers in charge, and budgets for each.  The milestone schedule indicates our emphasis on planning for implementation. 

Pizzeria business plan, strategy and implementation summary chart image

Web Plan Summary

The Pizzeria del Causamali website will be the virtual business card and portfolio for the company, as well as its online “home.”  It will showcase the history, product information, and offers for Pizzeria del Causamali.  Special online-only offers will be made available on the website, along with customer’s opportunity to sign-up for email news and offers. 

The Pizzeria del Causamali website needs to be a simple yet classy and well designed website that, at the same time, is in keeping with the latest trends in user interface design.  Customers will be coming to the site for product information, history, and offers. 

Future elements of the site can contain online ordering, if customers express an interest in this functionality.

6.1 Website Marketing Strategy

Our Internet marketing activities will be focused on product information and offers.  Future opportunities exist in offering online ordering.

6.2 Development Requirements

The Pizzeria del Causamali website will be initially developed with few technical resources.  A simple hosting provider, Yahoo! Web services, will host the site and provide the technical back end.  The owner’s expertise in professional Web development will lead this effort. 

The user interface designer will work with a graphic artist to come up with the website logo, and the website graphics. 

The maintenance of the site will be done by the owners.  If the website rolls out future development such as newsletters and online ordering, the internal staff at Pizzeria del Causamali will design, implement, and execute the technology.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

We are a small company owned and operated by Marion and Marianne Bruxellesprot, husband and wife, as a partnership.  Management style reflects the participation of the owners.  The company respects its community of co-workers and treats all workers well. 

Marianne Bruxellesprot is a 1998 graduate of University School of Business with High Honors and Distinction in Business.  Her experience with general business, technology, and operations is a great asset to this venture. 

Additionally, Otho Colderobby is an advisor to the owners.  Otho is a 1991 graduate of State College with a degree in Economics.  Furthermore, Otho graduated in 1995 with a Masters in Business Administration from University School of Business with emphases in Marketing and Finance.  Otho held a senior finance management position with Frito Lay for 5 years.  Otho is currently a managing consultant with a marketing strategy firm.  He also spent 5 years in a strategic services consulting practice.

7.1 Personnel Plan

The personnel table assumes a level need of employees, and 5% per annum pay raises.  Staffing for a 7-day a week restaurant necessitates two shifts.  In addition to the hours open for serving we anticipate an additional hour before opening for prep and as much as an hour after closing for cleanup.  This is approximately 8 hours of staffing necessary Sunday – Thursday and 10 hours on both Friday and Saturday.

The two kitchen lead positions are part-time, earning $9/hr.  The kitchen leads will serve as the shift leaders of the kitchen/wait staff.  Kitchen staff will serve as the wait staff.  There will be one dedicated dishwashing position per shift.  Wages for kitchen/wait staff, dishwashers, and delivery drivers, who are all part-time, are $6/hr, with opportunities for all to share the combined earn tips.  It is imperative the people serving as the kitchen lead are over 21 and can legally serve alcohol.

Hourly part-time positions as kitchen/wait, dishwashing, and delivery staff average out to be approximately 30 hours per week each.  Delivery staff will work 5 hour shifts each night, with an extra delivery staff member added on Thursdays, Fridays, and Saturdays.  During the week if this person is not delivering, they will work in the kitchen as needed, directed by the kitchen lead.

Financial Plan investor-ready personnel plan .">

The financial picture is quite encouraging.  We will be slow to take on debt and heavily investing our own assets, but with our increase in sales we do expect to apply for a credit line with the bank, to a limit of $50,000.  The credit line is supported by assets.

8.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table.  The key underlying assumptions are:

  • We assume a fairly high-growth economy for pizza in the Deauville area, given the lack of competition and interest in having a pizza restaurant available in the area and pent-up demand. 
  • We assume, of course, that there are no unforeseen changes in technology to make our products immediately obsolete. 
  • We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.

8.2 Break-even Analysis

Our break-even analysis is based on running costs, the “burn-rate” costs we incur to keep the business running, not on theoretical fixed costs that would be relevant only if we were closing. The essential insight here is that our sales level seems to be running comfortably above break-even. 

Pizzeria business plan, financial plan chart image

8.3 Projected Profit and Loss

We expect to be profitable in the first year, with profits increasing over the next two years, as we establish a loyal customer base.

Pizzeria business plan, financial plan chart image

8.4 Projected Cash Flow

The following table and chart is the projected cash flow for three years.

Pizzeria business plan, financial plan chart image

8.5 Projected Balance Sheet

As shown in the balance sheet in the following table, we expect a healthy growth in net worth.  The monthly projections are in the appendices. 

8.6 Business Ratios

Standard business ratios are included in the following table.  Industry profile ratios are shown for comparison, and are based on Standard Industrial Classification (SIC) code 5812.0600, Pizza Restaurants.  The ratios show a plan for balanced, healthy growth.  Our return on sales and return on assets remain strong in percentage terms. 

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business plan for pizza

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Pizza Shop Business Plan Template

Pizza shop business plan.

If you want to start a pizza shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their pizza shops.

Below are links to each section of your pizza shop business plan template:

Next Section: Executive Summary >

Pizza Shop Business Plan FAQs

What is a pizza shop business plan.

A pizza shop business plan is a plan to start and/or grow your pizza shop business. A business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

What Is the Easiest Way to Complete My Pizza Shop Business Plan?

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Pizza Shop Business Plan.

Why Do You Need a Pizza Business Plan?

If you’re looking to start a pizza shop business, or grow your existing pizza shop business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your Pizza Shop Business Plan should be updated as your company grows and changes.

What Are the Sources of Funding for Pizzerias?

Pizza Shop businesses are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

PIZZA SHOP BUSINESS PLAN OUTLINE

  • Pizza Shop Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Pizza Shop Business Plan Summary

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Pizza Business Plan Template

Written by Dave Lavinsky

Pizza Business Plan

You’ve come to the right place to create your Pizza business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pizza businesses.

Below is a template to help you create each section of your Pizza business plan.

Executive Summary

Business overview.

Papa Jack’s is a new pizza restaurant in the Cincinnati, Ohio area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up. The pizzeria offers an extensive menu that includes pizza, sandwiches, pasta, salads, desserts, and drinks. All of our food is made from unique and authentic Italian recipes created by the founder himself.

Papa Jack’s is founded and run by Jack Russo. Jack has spent the past 15 years in the restaurant industry, working as a waiter, chef, and restaurant manager. His experience in the industry has given him the knowledge and skills needed to run all aspects of a pizza restaurant.

Product Offering

Papa Jack’s will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

Customer Focus

Papa Jack’s will serve the residents and workers of Cincinnati, Ohio and the immediately surrounding areas. The area is home to thousands of families and students who are always looking for high-quality pizza restaurants. Cincinnati is also full of hard-working laborers who need high-quality dine-in and takeout options after a hard day of work.

Management Team

Papa Jack’s is founded and run by Jack Russo. Jack has worked in the restaurant industry for 15 years and is knowledgeable of the operations and standard procedures of running a restaurant. Jack is also a well-respected chef who has made thousands of pizzas and other Italian dishes throughout his career. After spending years working at other restaurants, Jack has decided to run his own pizza restaurant where he can sell pizzas made from his own unique and authentic recipes. Though Jack has experience managing a restaurant, he will hire other management staff to help him run Papa Jack’s.

Success Factors

Papa Jack’s will be able to achieve success by offering the following competitive advantages:

  • Location: Papa Jack’s location is near the center of town, giving us access to commuters going and leaving, local office workers, students and passersby. We also offer adequate parking making it easy for customers to patronize us.
  • Great pizza and service at an affordable price: The pizza restaurant will offer dine-in, home delivery and carry-out services, providing convenience to our customers and further extending our market reach.
  • Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
  • Relationships: Having lived in the community for 25 years, Jack Russo knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

Financial Highlights

Papa Jack’s is seeking a total funding of $400,000 to launch its pizza restaurant. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

  • Restaurant design/build: $200,000
  • Equipment, supplies, and inventory: $50,000
  • Three months of overhead expenses (payroll, rent, utilities): $100,000
  • Marketing costs: $30,000
  • Working capital: $20,000

The following graph below outlines the pro forma financial projections for Papa Jack’s.

Papa Jack's Financial Projections

Company Overview

Who is papa jack’s, papa jack’s history.

Papa Jack’s was founded by Jack Russo. Jack has worked in the restaurant industry for 15 years and is ready to apply his experience and skills in his own pizza restaurant. His experience as a chef has helped him create an extensive menu made from his own unique and authentic recipes.

Jack incorporated Papa Jack’s on February 1st, 2023 and was able to achieve the following milestones since then:

  • Developed the company’s name, logo and website
  • Created the menu
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the restaurant industry

Papa Jack’s Services

Industry analysis.

The pizza industry has grown over the past five years due to rising consumer spending and changing preferences. Consumer spending is expected to increase an annualized 3.0%, as unemployment declines and economic conditions improve. As a result, the pizza industry has benefitted.

Changing consumer preferences have altered the industry over the past five years. Americans have become more concerned about their health and the food they eat, moving away from food high in fat, salt and sugar. Organic, locally grown and gourmet food has become more popular, and pizzerias are offering a greater array of flatbreads and whole-wheat and gluten-free crusts as a result. Consumers have also been indicating a preference for quick-service pizza shops, where pizza can be ordered online, rather than traditional, sit-down pizza restaurants.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order, expecting seamless internet interfaces that make it easy to customize pizza preferences.

Customer Analysis

Demographic profile of target market.

The following are the precise demographics of the Cincinnati area:

Customer Segmentation

Papa Jack’s will primarily target the following customer profiles:

  • Local workers

Competitive Analysis

Direct and indirect competitors.

Papa Jack’s will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pizza Garden

Pizza Garden was founded in 1988 and opened its first franchise a year later. Pizza Garden has nearly 14,000 restaurants, about 60% of which are in the United States. Similar to its competitors, the company focuses on a franchise model, with over 90.0% of Pizza Garden restaurants operating under franchise or license agreements.

Pizza Garden’s menu features a range of pizzas, offering a variety of toppings suited to local preferences and tastes. Many Pizza Garden locations also offer pasta and chicken wings. Pizza Garden offers casual dine-in, delivery and carryout.

City Pizzeria

Founded in 1985, City Pizzeria is one of the largest pizza restaurant chains in the United States. The company operates and franchises pizza delivery and carryout. The company operates in all 50 states and in 34 countries.

City Pizzeria’s menu includes pizza, and other side items such as breadsticks, cheese sticks, chicken wings and desserts, all made of quality ingredients on a consistent basis. The company’s quality control center system takes advantage of volume purchasing of food and supplies and provides consistency in fresh dough production. The company’s marketing strategy has increasingly been focused towards online and digital marketing in response to increasing consumer use of online and mobile technology.

Checkers Pizza

Checkers Pizza has grown to over 14,800 company-owned and franchised locations worldwide since its founding in 1960. Checkers Pizza operates in all 50 states and has locations in more than 70 countries. Furthermore, it is the second-largest pizza company in the world. Checkers Pizza sales are primarily generated through its pizza delivery business. As a result, the company focuses on securing its position within the industry by providing convenient store locations and an efficient supply chain.

Checkers Pizza’s menu varies regionally, but is primarily focused on Italian-American entrees and side dishes. They recently added artisan-style pizzas and added handmade pan pizza to their menu. They also have pasta, chicken, bread bowls, desserts and oven-baked sandwiches.

Competitive Advantage

Papa Jack’s will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Papa Jack’s will offer the unique value proposition to its clientele:

  • Moderate price point
  • Offering a convenient location that offers dine-in, delivery and carry-out options
  • Family-friendly environment
  • Providing excellent customer service

Promotions Strategy

The promotions strategy for Papa Jack’s is as follows:

Papa Jack’s will initially give free pizza samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Papa Jack’s will develop a professional website that showcases pictures of our pizzas, drinks, and other food offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Jack Russo will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the restaurant and popular items on the menu. The company will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Papa Jack’s is confident that its existing loyal clients will spread the word and refer the pizzeria to residents who may not be familiar with it. The pizzas speak for themselves and word will quickly spread around town of the delicious pizza and food that Papa Jack’s has to offer.

The pricing of Papa Jack’s will be moderate and on par with competitors so customers feel they receive value when purchasing our pizzas and other food items.

Operations Plan

The operations plan for Papa Jack’s is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

  • Jack Russo will be the Owner and Restaurant Manager of Papa Jack’s. He will oversee the general operations of the restaurant, help out with customer service, and help out in the kitchen.
  • Jack will hire an Assistant Manager to help him manage the staff and run the general operations of the restaurant.
  • Jack will also hire an Administrative Assistant to help out with the administrative and executive functions of the company.
  • As the restaurant grows, Jack will hire several waiters, chefs, and other staff to run the service functions of the pizzeria.

Milestones:

Papa Jack’s aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

  • 3/202X – Finalize lease agreement
  • 4/202X – Begin interior design and construction
  • 5/202X – Social media and advertising campaign begins
  • 6/202X – Final walk-through of construction and build-out
  • 7/202X – Order and pre-stock inventory; hire key employees
  • 8/202X – Grand opening of Papa Jack’s

Financial Plan

Key revenue & costs.

Papa Jack’s revenues will come primarily from selling pizza, sandwiches, pasta, drinks, and other food items.

The major costs for the company will be food costs and salaries. In the initial years, the company’s marketing cost is expected to be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Year 5 : 110
  • Annual lease: $100,000
  • Average order value: $25

Financial Projections

Income statement, balance sheet, cash flow statement, pizza business plan faqs, what is a pizza business plan.

A pizza business plan is a plan to start and/or grow your pizza business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pizza business plan using our Pizza Business Plan Template here .

What are the Main Types of Pizza Businesses?

There are a number of different kinds of pizza businesses , some examples include: Franchise Pizza Shop, Full Service Pizza Shop, and Quick Service Pizza Shop.

How Do You Get Funding for Your Pizza Business Plan?

Pizza businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pizza Business?

Starting a pizza business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pizza Business Plan - The first step in starting a business is to create a detailed pizza business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pizza business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pizza business is in compliance with local laws.

3. Register Your Pizza Business - Once you have chosen a legal structure, the next step is to register your pizza business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pizza business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pizza Equipment & Supplies - In order to start your pizza business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pizza business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Other Helpful Business Plan Templates

Franchise Business Plan Template Restaurant Business Plan Template Fast Food Business Plan Template

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How to Create a Pizza Business Plan

Dave Lavinsky | September 9, 2022 |

How to Create a Pizza Business Plan

What is a Pizza Business Plan and Why Do You Need One? 

A pizza shop business plan is documentation that lays out your vision and roadmap for growing your pizza business. It serves two main purposes. First, if you’re looking to raise funding to start or grow your pizzeria, your business plan is an essential document that banks and/or investors will review before providing funding. Second, your restaurant business plan template serves as a strategic guide and roadmap to follow in your quest to grow your pizza shop.

How to Create a Pizza Restaurant Business Plan

Your pizza shop business plan should include nine components as follows:

  • Executive Summary

Company Overview

Industry analysis, customer analysis, competitive analysis.

  • Marketing Plan

Operations Plan

Management team, financial plan.

While this is the typical order in which a restaurant plan is laid out, there are four key types of sections in this simple business plan template . Below you will learn about each of these sections and how to complete them.

The Research Sections of a Pizza Business Plan

There are three components of your business plan that are research oriented. Here’s a closer look at those components.

The industry analysis part of your restaurant plan discusses the size of the pizza industry and trends facing it. While you may not consider this to be an essential element, banks often do. Completing this component shows banks that you are sophisticated and understand the market in which you are competing.

Also, the research you conduct here could improve your strategy. For example, let’s say you uncovered a major trend towards gluten-free pizza crusts. You might then alter your products to include gluten-free options and enjoy sales growth as a result.

The customer analysis component of your pizza shop business plan details the key customers you serve. Ideally you can document their demographic make-up (e.g. ages, income levels, etc.) and their wants and needs.

Documenting your target customers can improve your marketing food business plan. For example, if you found many of your customers were members of a certain club, sponsoring that club’s events could bring in new customers. Likewise, knowing your target customers’ demographics allows you to better target them using social media and other advertising platforms.

After you create a business plan and complete it, you should research other pizza shops in your area to find their strengths and weaknesses. Go to review sites like Yelp to learn what their customers think about them.

Document what you learn in your business plan, but more importantly, use it to improve your offerings. For example, if customers like a competitor’s pizza varieties, customer service, or quick take-out options, these are items you too should consider developing to be competitive in the market.

The Strategic Sections of Your Restaurant Business Plan

There are three components of your business plan that are strategy oriented. Read on for more details about those components.

Marketing Plan for Pizza Shop

The marketing plan for a pizza shop includes the “4Ps”, or product, place, price, and promotions:

  • Product: Here you will describe the products you offer, essentially your menu items.
  • Place: This describes the location of your pizza shop. If you are launching a new shop, think through the characteristics of the ideal new location.
  • Price: This describes your pricing, particularly as compared to competitors (e.g. same, lower, premium).
  • Promotions: Promotions is generally the area in which the most strategic thinking is required. The goal of your promotions is to bring in both new and old customers to your pizza shop in the most cost effective way. Consider using methods such as organic Facebook and Instagram postings and paid ads on channels like Facebook, Yelp and Google Ads. Local sponsorships can also be very effective for pizza shops.

Your operations plan has two parts.

The first, known as “everyday operations,” discusses the staffing required to run your pizza shop on a day-to-day basis.

The second part includes your milestones. In this section, detail the key milestones you’d like to achieve over the next five years. Here’s how to best complete this. First, start by envisioning where you’d like your pizza business to be in five years. For example, let’s say you’d like to have revenues of $3 million. Then think about how many customers you will need to achieve that goal and how many locations you must have.

So, in a restaurant business plan example, your five-year milestones might include the following: Sales of $3 million; 250,000 customers served, two locations. Then, work backwards to figure out what goals you must achieve in year four, year three, year two and most importantly in the coming year.

For the coming year, break down the milestones even further and get more granular. For example, if you hope to open a shop in year two, in March of year one, a milestone could be to start looking at new locations. June’s milestone might be to begin construction. December’s milestone might be to hire the new store manager. The goal is to really map out your growth and determine short-term milestones. When achieved, these goals will progress you and your company towards meeting your long-term goals in your overall pizza business plan.

A financial plan for a pizza shop details the amount of money you need to raise, if applicable, to grow your business. It also includes financial projections showing your expected growth. Your projections must include an income statement, balance sheet and cash flow statement.

In completing your financial projections, you must make assumptions about many items such as sales growth, employee salaries, costs of goods sold, etc. As much as possible, base these assumptions on past results so you create the most realistic projections possible.

The Organization Sections of Your Restaurant Plan

Two components of your business plan discuss your current pizza shop. Let’s explore those components further.

The company overview section of your pizza business plan details your history. Here you will want to discuss your accomplishments and milestones to date. For example, include the date you first opened your shop, the date when you reached $X in sales, etc.

Importantly, think through the strategies you employed in your food business plan to achieve your past results, and whether you should use the same strategies to grow.

In the management section, list the bios of the key members of your team. If investors or lenders read your pizza business plan, they’ll want confidence that your pizza shop is led by the right people. Discuss your team’s achievements to date.

Also, if you plan to expand and hire new employees, discuss the key employees you must hire and the ideal characteristics of each.

Your Pizza Shop Business Plan’s Executive Summary

Your executive summary sums up your entire business plan. It should provide highlights from each key area of your plan. For example, while in your marketing plan for a pizza shop, you might include three paragraphs describing your top promotional methods, in your executive summary, you’ll include just one line saying “X, Y and Z are the three promotional methods we will employ.”

In addition to summarizing your key sections, your executive summary should answer a critical question of investors and lenders. That question is “why are you uniquely qualified to succeed.”

While your answers will vary, here are many ways in which your pizza shop could be uniquely qualified to succeed:

  • Quality of pizzas
  • Pizza variety (e.g., offering 30 varieties while competitors only offer five)
  • Customer service
  • Operational excellence
  • Management expertise

Importantly, you should always be thinking about how to create more unique qualifications. For example, would hiring a new staff member give you unique capabilities? Ask yourself this question when thinking through your business strategies in your pizza business plan.

Execute on Your Pizza Shop Business Plan with Revel Systems®

As mentioned above, one key way to enjoy and promote (to investors/lenders) your unique qualifications is to gain operational excellence. A simple way to accomplish this is to use Revel’s Pizza POS System . With Revel’s system you enjoy easy to set up online ordering, customizable delivery options, a customer loyalty program and inventory management among other benefits. Start using Revel's platform now and your business plan, strategy and results should quickly improve.

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How to write a successful business plan for a pizzeria

business plan pizzeria

Some flour, a pinch of salt, a little yeast, a layer of tomato sauce, and a dollop of cheese: pizza is as simple as it is delicious.

From basic margarita to the more extravagant capricciosa, it's incredibly versatile - and the pizzeria business model is no different. Just like pizza, it can take many forms - whether it be a classic Italian restaurant, pizza takeaway, fast-food joint, or a gourmet pizza place. 

Whatever way you decide to sell pizzas, you'll have to draft up a business plan for a pizzeria before being able to make it happen. In this guide, we'll explain how you can successfully launch a pizzeria by taking advantage of this practical tool. 

Before diving headfirst into writing the business plan for a pizzeria, let's first look at the market.

The UK pizza market

According to a study carried out by VoucherCodes, the average Brit will eat 731 pizzas in their lifetime (or 5,847 slices, to be exact.)

The market is therefore booming at around £4.9 billion - with around 6,164 pizza delivery and takeaway places alone.

Between pizza takeaway businesses, fast food chains, Italian restaurants, and independent pizzerias, the competition is very tough. So it's up to you to develop a business idea that will allow you to successfully take up your own space on the market.

Why the business plan for a pizzeria is essential

To successfully launch the restaurant of your dreams, writing a business plan for a pizzeria is imperative. 

If you're just starting out in the entrepreneurial sphere, then the idea of creating a business plan might seem scary - but it's important that you can see it for what it is: a remarkably effective tool to help you move your business idea forward. 

In other words, a business plan is your roadmap. 

It's a document in which you lay out the details for your project, the objectives you have for your business, and the steps you'll need to take to ensure it's a success. 

Giving you a clear and overall view of your venture, the business plan will allow you to iron out any kinks, highlight its strengths, quantify the amount of money needed to bring it into fruition, and estimate the potential profitability of a pizzeria.

You can then use this document to present your business idea to banks or potential investors, who will then decide whether or not they'd like to lend the funds to help get your business off the ground. 

It's therefore essential to have a solid, comprehensive business plan to prove your dedication and credibility as an entrepreneur. 

Writing a business plan for your pizzeria also means having to carry out market research to familiarise yourself with the pizza market in the town or city in which you'd like to base your business, as well as the strengths and weaknesses of nearby competitors. 

The prices you set will depend on your business model (whether it's a gourmet pizzeria or a pizza delivery place) and where you're based. From there, you can draw up a financial forecast for your pizzeria  to integrate into your business plan.

What information might a pizzeria business plan need?

Conducting market research is crucial. It helps you validate that there's potential for your business to prosper. Think about:

  • The pizza industry market map (price and type of pizza segments) to understand where you could position your business in the market
  • Successful methods used to build customer loyalty in your target market
  • Any new trends in the market (the emergence of gluten free and vegan pizza)

You also need to gather data about potential operational costs (staff recruitment, training and other operating costs). We advise you to call suppliers and ask them for a quote concerning prices.

These are the two key areas that you will need to address before drawing up a business plan. A high-quality business plan will likely require an in-depth analysis of both.

Feeling lost? Let our business plan software guide you

If drafting up a business plan for a pizzeria on your own feels a little too complicated, then you've come to the right place

Our online business plan software  makes it easy for you. Designed specifically for entrepreneurs who've never written a business plan before, it will guide you step by step through the process - so you don't get lost in between the many different stages. 

It will also make creating a financial forecast a breeze - leaving you with a clear, well-presented, and professional document with which you can confidently showcase your business idea to investors. 

If you're still not sure, why not dip your toe and test our business plan software for free? Click here to try it out and let us know how you get on.

If you have any other questions or queries related to the launch or operation of a pizzeria, please don't hesitate to get in touch with our team. 

Also on The Business Plan Shop

  • Business plan template for a pizzeria
  • How to open a pizzeria without money
  • How to take over a pizzeria
  • Practical guides to help you open a pizzeria

Know someone who's about to write a pizzeria business plan? Share this guide with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Pizzeria Business Plan PDF Example

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  • February 21, 2024
  • Business Plan

the business plan template for a pizzeria

Creating a comprehensive business plan is crucial for launching and running a successful pizzeria. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your pizzeria’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of an pizzeria business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your pizzeria concept into reality. Let’s dive in!

Our pizzeria business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the pizzeria’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

  • Executive Summary: Offers an overview of the pizzeria’s business concept, market analysis, management, and financial strategy.
  • Restaurant & Location: Describes the pizzeria’s design, amenities, and why its location is appealing to potential customers.
  • Supply & Operations: Lists the sourcing of ingredients, kitchen operations, and the service model of the pizzeria.
  • Key Stats: Shares industry size, growth trends, and relevant statistics for the pizza market.
  • Key Trends: Highlights recent trends affecting the pizza sector, such as consumer preferences for artisanal and craft pizzas.
  • Key Competitors: Analyzes main competitors in the vicinity and how the pizzeria differentiates from them.
  • SWOT: Strengths, weaknesses, opportunities, and threats analysis.
  • Marketing Plan: Strategies for attracting and retaining customers.
  • Timeline: Key milestones and objectives from start-up through the first year of operation.
  • Management: Information on who manages the pizzeria and their roles.
  • Financial Plan: Projects the pizzeria’s financial performance, including revenue, profits, and expected expenses.

the business plan template for a pizzeria

Pizzeria Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your pizzeria’s business plan, offering a concise overview of your restaurant and its offerings. It should detail your market positioning, the variety of pizza and related Italian cuisine you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your pizzeria will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your restaurant’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the pizzeria’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your restaurant’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Pizzeria Business Plan executive summary1

Dive deeper into Executive Summary

Business Overview

For a Pizzeria, the Business Overview section can be effectively divided into 2 main categories:

Restaurant & Location

Briefly describe the pizzeria’s physical environment, focusing on its design, ambiance, and the welcoming atmosphere it creates for customers. Mention the restaurant’s location, highlighting its accessibility and the convenience it offers to customers, such as proximity to entertainment venues or ease of parking. Explain why this location is advantageous in attracting your target clientele.

Menu & Pricing

Detail the range of pizzas and related Italian cuisine offered, from classic Margheritas to innovative gourmet options, as well as any side dishes, desserts, and beverages. Outline your pricing strategy, ensuring it reflects the quality of ingredients used and matches the market you’re targeting. Highlight any specials, combo deals, or loyalty programs that provide added value to your customers, encouraging repeat visits and customer loyalty.

Make sure to cover here _ Restaurant & Location _ Supply & Operations

business plan for pizza

Market Overview

Industry size & growth.

In the Market Overview of your pizzeria business plan, begin by exploring the size of the restaurant and fast-food industry, particularly focusing on the pizza sector, and its growth potential. This analysis is vital for understanding the market’s breadth and identifying opportunities for expansion.

Key Market Trends

Continue by discussing recent trends in the pizza industry, such as the growing consumer interest in artisanal and gourmet pizzas, the demand for gluten-free and vegan options, and the importance of sourcing local and organic ingredients. Highlight the trend towards fast-casual dining experiences where quality meets convenience, and the rise of technology in enhancing customer ordering and delivery services.

Key Competitors

Next, evaluate the competitive landscape, which encompasses a variety of pizza establishments from high-end pizzerias to budget-friendly takeaways, as well as the surge in DIY pizza kits and frozen pizza options. Focus on what sets your pizzeria apart, whether it’s through unparalleled customer experiences, a distinctive menu that offers unique pizza varieties, or a commitment to sustainable and locally sourced ingredients. This section will help outline the demand for pizza and related cuisine, the competitive setting, and how your pizzeria is positioned to succeed in this vibrant market.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Pizzeria Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the pizzeria, highlighting Strengths (such as a diverse menu with high-quality ingredients and unique pizza recipes), Weaknesses (including potential high operational costs or stiff competition in the area), Opportunities (for instance, a growing demand for gourmet and artisanal pizzas), and Threats (such as fluctuations in food commodity prices that can affect cost margins or economic downturns that may impact discretionary spending on dining out).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional offers, a strong social media presence, and engagement with the local community. Consider loyalty programs, special pizza nights, or collaborations with local businesses and events to increase visibility and customer base.

Finally, create a detailed timeline that outlines critical milestones for the pizzeria’s launch, marketing initiatives, customer base development, and potential expansion goals, ensuring the business progresses with clear direction and purpose. Include key dates for menu updates, seasonal promotions, and community events participation to keep the momentum going and attract a steady flow of customers.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Pizzeria Business Plan strategy1

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the pizzeria’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the pizzeria towards its financial and operational goals.

For your pizzeria business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Pizzeria Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your pizzeria’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your pizzeria business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Pizzeria Business Plan financial plan

Privacy Overview

Pizza Restaurant Business Plan Sample

This pizza restaurant business plan sample is focused on the flourishing growth of San Diego, California .  Pizza is one of the world’s most popular foods and California is the best selling state for pizzas.  Aside from being in demand to the younger generation, start-up costs are relatively low, and there is a large potential customer base for this industry.   Our pizza restaurant business plan writers created this sample.

Executive Summary

“Pizza Corner Inc.” (herein also referred to as “Pizza Corner” or “The company”) was incorporated on January 22nd, 2022 by the owner of Pizza Corner Inc, James Willliams. Pizza Corner currently operates as a take-out restaurant that sells fresh pizza with a substantial existing customer base and proven business model. 

As of July 17, Mr. Williams took over operations of Blaze Pizza and is preparing to relaunch as ‘Pizza Corner’, taking the business into a stage of growth and expansion with kitchen upgrades, leasehold improvement, and a revamping of menu offerings and brand marketing. 

Pizza Corner is seeking a $150,000 loan through the Small Business Administration for equipment purchases and leasehold improvements for the newly acquired business location. The company will use these funds to fund the purchase of necessary equipment to produce high-quality fried chicken and pizza and execute on leasehold improvements such as commercial kitchen upgrades and retrofits. 

With over 12 years of experience in the retail and restaurant industry, Mr. Williams is qualified and capable of leading this new business venture to success. He has past experience opening, owning and operating a successful restaurant in Kansas, as well as experience working his way up from a Sales Associate to Store Manager at 7-11. Mr. Williams is now pursuing his own goal of running a successful restaurant that serves high-quality, delicious food for youth, families, sports groups and professionals.

Mr. Williams has a goal to open multiple restaurant locations in attractive markets, using Pizza Corner as a brand name that is well known across Downtown San Diego. Williams’ goal is to use this flagship location to develop a strong reputation for top quality offerings of pizza, fried chicken and pizza, strong customer service, and a dedicated team of culinary professionals. 

Business Overview

Pizza Corner is a take-out pizza, chicken pizza, and fried chicken restaurant located in Downtown San Diego. The company was newly acquired by Mr. Williams, with a plan to update the existing pizza menu options and add unique chicken pizza and deep fried chicken options that come from a specialized in-house recipe. Pizza Corner will operate as a full service take-out restaurant that has a variety of options including combos, promotional and event bundles (such as sports events), and a la carte menu options. The restaurant will be open seven days a week till 10 or 11 pm serving dinner and late night crowds. 

Mission Statement

Our mission is to provide high quality, delicious pizza, fried chicken, and pizza to our community with superior customer service and unique menu offerings; attracting customers across all demographics, including youth, families, sports teams, and working professionals. 

Vision Statement 

Our vision is to open multiple Pizza Corner locations in key markets across Downtown San Diego  and become a top choice for pizza, fried chicken and pizza. 

Core Values

  • Serve customers with unique menu offerings that are distinct from competitors 
  • Become known as a top choice destination for pizza and pizza in the San Diego neighbourhood
  • Achieve and maintain a profitable business 
  • Attract a variety of customer types including youth, after school diners, sports teams, families, adults, and working professionals 
  • Open multiple locations, with a goal of three locations by 2025
  • Invest in our team and hire high quality culinary staff 

Since incorporating in July 2021, the company has achieved the following milestones: 

  • Achieved a 100% buy out of previous owners, establishing James Williams as the sole owner and operator
  • Acquired a business license in Downtown San Diego
  • Secured a restaurant space to run the daily restaurant operations
  • Created and launched a website that displays current up to date information and menu items
  • Developed unique recipes for fried chicken and pizza 
  • Achieved a current product profit margin of 60-65%

Goals and Objectives

  • Successfully acquire $150,000 in financing from the Small Business Administration
  • Upgrade the current kitchen to a full commercial grade kitchen with deep fryers and pizza ovens
  • Acquire a company-owned delivery truck
  • Grow the existing customer base at an increasing rate quarter over quarter
  • Expand the menu to include new pizza offerings, chicken pizza, and fried chicken
  • Establish the restaurant as a top choice for professionals and families living within 10km of the restaurant
  • Attract all demographics including youth, professionals, sports teams, and families
  • Successfully open two more profitable locations by 2025
  • Hire Pizza Makers and kitchen staff, Line Cooks, a Delivery Driver and a Store Manager within the next three years

Market Analysis

Pizza Corner operates in the fast food restaurant industry. Relevant trends include fast food industry trends as well the population growth in Downtown San Diego. The following section will outline the government regulations that apply to operating a fast food establishment, market trends, and key competitors that are relevant to the company. 

Government Regulations

In order to operate a food establishment in California, it is required that owners and operators acquire a Health Operating Permit issued by the regional health authority. In order to obtain this permit, operators need to submit floor plans, food safety plans, sanitization plans, proof of FOODSAFE Level I Certification of all relevant employed staff, a copy of the menu, and additional information required by Environment Health Officers. Restaurants are subject to health inspection visits at any time to ensure the appropriate standards are being withheld throughout business operations. Additional permits that may be required include Municipal Permits and Licenses for waste disposal, grease interceptors, sign permits, sidewalk patios, and site developments. 

Market Trends 

Fast Food Industry

As of 2021, the fast food restaurant industry in the USA was valued at $27.6B with an annual growth rate of 2.8% between 2021-2026. There are approximately 21,092 fast food restaurants in the USA, with 43.1% of restaurants being on-premises limited service, 27.5% being drive through limited service, and 23.5% being off-premises (takeout) limited service establishments. Key drivers include consumer spending, consumer confidence, per capita meat consumption, and access to fast food establishments within 15km of a consumer’s household.  As the US economy continues to grow and consumer spending continues to increase, it is expected that diners will spend more on luxuries such as eating out and/or ordering food for take out. Additionally, demand for fast food will increase as more restaurants cater to specific dietary preferences, such as sustainably sourced meat, vegetarian options, or unique flavor profiles and flavors. 

Population Growth in San Diego, CA

As of 2021, San Diego had an estimated population of 110,000 residents, with an average annual population growth rate of .48%. As of the 2016 census, the average median household was $92,300, with a median age of 45.3 years old. The majority of the San Diego population is married (55.94%), with 24.57% of the population being under the age of 15. This is favorable for Pizza Corner, as the company values offering convenient, delicious food to youth, families and working professionals on the go. San Diego CA has seen an increase in residential construction in the past few years, indicating that more residents will be moving into the area, increasing the brand’s reach and ability to convert local residents to loyal customers to Pizza Corner. 

Key Competitors

Papa John’s Pizza: is an American pizza chain with headquarters located in Atlanta Georgia. It has over 5,000 locations globally in 44 different countries around the world. In the USA, there are 146 Papa John’s Pizza locations, with five located within the LA/White Rock/San Diego border.  Papa John’s offers a variety of pizzas, papadias, sides, desserts and drinks. Customers have the option to customize all pizza types, add dipping sauces, and bundle items in a combo order. Sides include Jalapeno Poppers, Cheddar Knots, Breadsticks, Garlic Knots and Chicken Poppers. Deserts include cookies, brownies, and pull-aparts. Papa Johns also offers a number of ongoing specials where customers can use promotions to bundle products, including 2 for 1, free upgrades, and discounts. Finally, Papa Johns has a rewards program called ‘Papa Rewards’ where frequent purchasers can put points towards discounts on future purchases. 

Pizza 64: is an American pizza franchise chain with locations in LA, San Francisco, Sacramento, and San Jose . Pizza 64 has eleven locations in the Lower Mainland, with two located on the LA/San Diego border. Pizza 64 offers a number of pizzas, pastas, salads and sides, with a focus on innovative and unique pizza flavours. These include Passion of India, Butter Chicken, Mexican Taco, and the Canucks Special. In addition to pizzas, Pizza 64 offers pizza (Teriyaki, BBQ, Hot and Honey Garlic) and has a variety of combo options including pizzas, pizza, potato wedges and pop. Pizza 64 also has a franchise inquiry form listed on their website for interested parties to request information about franchise opportunities.  

Pepperoni Cafe: is a dine in and take-out pizza shop located in the Boundary Park Plaza in LA, CA. Pepperoni Cafe offers dine-in, delivery and pick up and is open from midday to 8 pm daily. In addition to pizzas, Pepperoni Cafe offers Subs, Wraps and Sides, as well as an extensive pizza menu. pizza flavors include Teriyaki, Hot, Buffalo, BBQ, Spicy Thai Peanut, Salt and Pepper and Hotiyaki. Additionally, Pepperoni Cafe has a variety of alternative menu options to cater to various dietary preferences including Gluten Free crusts and plant-based dairy. 

Products and Services

Pizza Corner will have an up-to-date menu with an assortment of freshly cooked pizza, pizza, chicken, breadsticks, and sides. The menu will change to reflect fresh, in season toppings, and include an assortment of specials, combos, and bundling promotions. 

Pricing Model

business plan for pizza

Garlic Toast and Bread Sticks

business plan for pizza

Competitive Advantage  

Pizza Corner’s competitive advantage is based on Mr. Williams’ longtime experience and expertise in running, managing and marketing fast food restaurant products. He has the experience and expertise to recognize trends in fast food restaurant dining and create menu items that attract and engage different demographics turning them into loyal customers. 

Pizza Corner has developed a unique selling point based on its menu of unique pizza flavors, expert deep-fried chicken, and a specialized wing menu. In addition to the existing customer base of pizza diners, the fried chicken and pizza menu items will attract new demographics and add to the existing customer base. In particular, Mr. Williams has conducted research that confirms that younger diners between the ages of 16-25 that are sports fans are highly likely to purchase pizza and pizza combos. Having a wide variety of menu items will attract new customers, bringing in new diners in the company’s current radius of 10km. With a rebrand and updating of menu items with exciting new offerings, the company will attract new and existing diners, subsequently turning them into longtime loyal customers. 

Key Success Factors

Pizza Corner key success factors are as follows:

  • Increasing daily rate of products sold
  • Decreasing the number of unsold products thrown out 
  • Increasing rate of return customers
  • Increasing rate of new customers
  • Increasing daily customer volume 
  • Number of positive reviews on google, facebook, and by word of mouth
  • An increasing number of walk-ins quarter over quarter 
  • High sales volume on promotional materials and bundling products 
  • Positive profitability 
  • High staff retention and satisfaction

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Sales and Marketing Plan

Pizza Corner will operate as a take-out restaurant offering pick up and delivery. The company will prioritize marketing and selling to customers that live within a 10km radius of the store, while also increasing brand awareness and recognition to support further expansion goals in the next three years. Mr. Williams has plans to implement a robust sales and marketing strategy to target new customers and generate awareness of the restaurant and its exciting menu items. 

Target Customer

The company has identified target customers to be residents that live within a 10km radius of the restaurant location. These customers are likely to choose Pizza Corner for multiple dining occasions, lowering the overall cost of customer acquisition and creating recurring revenue over time. Pizza Corner aims to attract diners aged between 5-65, including working professionals, families, individuals, students, sports teams and community associations. For chicken wing menu items, in particular, Mr. Williams has identified young diners (under the age of 25), sports fans, and sports teams to be the target demographic, as these three segments are shown to eat chicken pizza more than other segments. 

The restaurant is located in a plaza with a liquor store and Safeway. This is an advantageous position as the restaurant will be exposed to customers who are shopping at these stores and has the opportunity to convert these shoppers into customers. In order to attract and engage new audiences, the company will target these shoppers by advertising promotions and deals for passersby in order to bring them into the restaurant to place orders. 

Working Professionals

  • Resides or works in LA / San Diego, CA
  • All genders
  • 20 – 55 Years of Age
  • Medium Income Quintile ($40,000 – $85,000 / year)
  • Hobbies / Interests: Seeing friends/family, investing, variety of hobbies
  • Marital Status: Most commonly single
  • Pain Points: Requires delicious, reasonably priced meals.
  • Educational Level: High School – University Graduate
  • Either High School or University Students
  • 15 – 25 years of age
  • Low Income Quintile ($0 – $35,000 / year)
  • Hobbies / Interests: social media, movies, hanging out with friends
  • Pain Points: Looking for low-reasonably priced meals that are provided quickly
  • Educational Level: High School – College

Sports Teams

  • Sports teams based in, or playing in LA or San Diego, CA
  • 75% Male / 25% Female
  • 15 – 35 years of age
  • Hobbies / Interests: watching / playing sports, hiking, camping
  • Marital Status: Single, Engaged, Married
  • Pain Points: Looking for a restaurant that can accommodate 15 – 20 people
  • Educational Level: High School – University 

Key Channels

Mr. Williams plans to use marketing to continuously engage existing customers in Pizza Corner offerings to foster repeat purchases and customer loyalty while also educating and engaging new demographics that have been defined as target customers. Pizza Corner will advertise using the following methods:

Organic Social Media Advertising: The company will use social media channels such as Facebook and Instagram to promote Pizza Corner, posting on a regular basis with menu upgrades, promotions, and discounts. In addition to regular posts, Mr. Williams will post on days where there are sporting or other events to promote the restaurant as a good addition to game day celebrations and post-match traditions.

Paid Online Advertising: Mr. Williams will leverage Google Ads to promote Sunshine Hill and Pizza Corner to target demographics in key areas. By using Google Ads, Mr. Williams will be able to strategically target customers located within 10km of the restaurant locations who search keywords such as ‘pizza’ ‘chicken pizza’ ‘take out’ or ‘restaurants near me’ to generate awareness and consideration for the restaurant. The goal of this strategy is to convince new customers to try the restaurant, drawing them to the website to make an online order for delivery or pick up.

Third Party Delivery Services: The company will leverage third party delivery services such as DoorDash, UberEats and Skip The Dishes to advertise the restaurant to customers. As many customers now use these apps exclusively to find take-out dining options, this will allow Pizza Corner to promote their products to customers that are actively searching for a dining option. Additionally, using a third party delivery service enables  the company to leverage outside delivery driver networks without having to invest in their own vehicle or delivery driver staff. 

Grand Opening Event: Mr. Williams plans to launch a grand opening event once the full rebrand is complete and Pizza Corner is ready to launch. This event seeks to invite target customers and community members to try pizza and receive a discount or promotional combo. This will help the company jumpstart awareness generation, and support word of mouth marketing in the local Downtown San Diego community.  

Key Performance Indicators

Pizza Corner will monitor progress by referring to the following key performance indicators (KPI’s) at quarterly management and daily shift meetings:

  • Profitability ratios
  • Number of repeat customers 
  • Number of new customers
  • Sales volume (Month-to-date, Year-to-date)
  • Positive reviews and five-star feedback 
  • Product turnover rate 
  • Staff turnover rate
  • Revenue per customer 
  • Time to be served 
  • Number of complaints 

SWOT Analysis

business plan for pizza

Operational Plan

Pizza Corner is a take-out restaurant in Downtown San Diego. The following section will outline the operational plan and processes for business operations, capital funds deployment, as well as the relevant risks associated with the fast food restaurant industry. 

Operational Process

The company will have operating hours of Monday through Thursday from 3pm-10pm, Friday and Saturday from 11am-11pm, and Sunday 11am-10pm. The restaurant will accept orders online, over the phone, by walk-in and from third party delivery services such as DoorDash and UberEats. Pizza, fried chicken and pizza will be delivered to customers via delivery, or by pick up. 

Equipment & Inventory

The company will use the funds to upgrade the existing kitchen to a full commercial kitchen including a number of deep fryers and pizza ovens. 

The Pizza Corner San Diego location is situated at 1655 N Harbor Dr San Diego, CA 92101

Risk Analysis

Lack of ability to differentiate from competitors: Due to the high number of pizza and wing fast-food restaurants in the Lower Mainland, there is a high amount of competition in this sector. This is a risk as it may force Pizza Corner to heavily compete on price, resulting in increasingly aggressive discounting strategies and eroding profit margins over time. The company can mitigate this challenge by consistently updating the menu with new and exciting items, and offering a unique number of pizza and pizza combos, promotions and bundling discounts. Mr. Williams has developed unique recipes for his menu items that will provide a unique selling point, allowing him to differentiate his restaurant from competitors.

Growing concern over the health risks of fast food: Recent consumer trends have seen increased focus and concern over the health and nutritional benefits of food. This is a risk to Blaze Pizza, as the company falls into the fast-food category which typically is a high calorie, high fat dining choice. However, Pizza Corner has developed a strong value proposition and positioning in the market to attract customers that are looking for an experience, versus eating purely for nutritional benefits. These experiences may be gathering with friends and family, watching a sporting event, or celebrating after a sports game. As such, the health profiles are not a main focus or selling point for the company and will not impact sales to a significant extent. 

Supply chain shock and climate change: Since the company relies heavily on access to fresh produce and meat products, it is susceptible to various supply chain disruptions such as climate change, extreme weather events, and emergency events such as pandemics. However, by developing long term relationships and solid partnerships with a variety of food distributors and suppliers, the company will be able to ensure diversification. This means that if one supplier is unable to deliver products, Pizza Corner will still be able to source necessary ingredients to continue business as usual. 

Management Team

James Williams 

Owner and Operator

Mr. Williams has twelve years of experience in the retail and restaurant industry both in the US and internationally. His experience includes working at a Kentucky Fried Chicken (KFC) at Taylor, a busy central location in Louisville, KY and opening and operating his own restaurant in Indonesia. Upon moving to California, Mr. Williams  worked at 7-11 from 2017-2021, working his way up from Associate to Store Manager. During his management tenure with 7-11, Mr. Williams won the Brand Excellence Award for consistently surpassing sales targets. As of 2021, Mr. Williams quit his job at 7-11 to pursue his dream of running his own successful restaurant chain. 

In addition to his professional experience, Mr. Williams holds a Bachelor’s Degree in Business Studies from University of Louisville. His educational and professional background has given him the skills, experience and knowledge necessary to bring this new venture to success. He is committed to growing Pizza Corner to become a successful and profitable restaurant chain with several locations in key areas throughout Downtown San Diego. 

Recruitment Plan

Mr. Williams will recruit via traditional recruitment techniques such as Indeed, Glassdoor, and Workopolis. Additionally, Mr. Williams will leverage his industry connections to attract and retain top talent in the restaurant industry. Within the next three years the company will recruit the following staff members:

Pizza Maker / Kitchen Staff

Responsibilities Include:

  • Preparing pizza dough, sauces, and various toppings, such as tomatoes, peppers, mushrooms, onions, and meats.
  • Preparing high-quality pizzas according to company recipes.
  • Cleaning workstations before pizza preparation.
  • Ensuring that all utensils and cooking equipment are sterilized before each use.
  • Packaging pizzas accordingly.
  • Managing all food order slips and ensuring that customers’ orders are completed in a timely manner.
  • Disposing of expired or spoiled ingredients at the end of each shift.

Chicken Line Cook  

Responsibilities Include:  

  • Prepare chicken following specific methods and recipes 
  • Maintain sanitation, health, and safety standards in work areas. 
  • Clean food preparation areas, cooking surfaces, and utensils.
  • Operate large-volume cooking equipment such as grills, deep-fat fryers, or griddles.
  • Verify that prepared food meets requirements for quality and quantity.
  • Have the ability to work on several different orders simultaneously.
  • Clean, stock, and restock workstations and display cases 

Delivery Driver

Responsibilities Include: 

  • Drive delivery vehicle
  • Load and unload products to be delivered
  • Inspect the vehicle regularly
  • Plan delivery routes in order to minimize delivery times
  • Deliver items by the required delivery date and time
  • Add fuel and inspect the delivery vehicle regularly 
  • Collect payment from customers and provide proof of delivery

Store Manager

  • Keep track of inventory and place orders with suppliers
  • Create staffing schedules 
  • Monitor the restaurant’s sales and P&L statements
  • Hire and train staff
  • Ensure health and safety protocols are met at all times
  • Have strong organizational and people management skills

Financial Plan

We have developed custom financial projections for this pizza restaurant business plan.

Pro Forma Income Statement

business plan for pizza

Pro Forma Cash Flow Statement

business plan for pizza

Pro Forma Balance Sheet

business plan for pizza

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Pizza Shop Business Plan

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Starting a pizza shop is rewarding & daunting at the same time, because of the fierce competition and oversaturation.

Worry not, with proper planning & unique pizza styles, you can ace up your pizza shop.

Need help writing a business plan for your pizza shop? You’re at the right place. Our pizza shop business plan template will help you get started.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Pizza Shop Business Plan?

Writing a pizza shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Highlight the pizzas you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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business plan for pizza

2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of pizza shop you run and the name of it. You may specialize in one of the following pizza businesses:

  • Traditional Pizzeria
  • New York Style Pizzeria
  • Neapolitan Pizzeria
  • Gourmet Pizzeria
  • Fast-Casual Pizza Chain
  • Take-and-Bake Pizza Shop
  • Vegan or Plant-Based Pizza Shop
  • Mobile Pizza Truck
  • Gluten-Free Pizza Shop
  • Describe the legal structure of your pizza shop, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established pizza shop, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your pizza shop business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Mention your menu:

Mention the pizza shop menu your business will offer. This list may include:

  • Classic pizzas
  • Specialty pizzas
  • Pizza customization options
  • Sauces & sides

Pizza offerings:

Quality measures:.

This section should explain how you maintain quality standards and consistently provide the highest quality.

Additional Services:

In short, this section of your pizza shop plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your pizza restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your pizza shop, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for a pizza shop, such as an oven, dough mixer, refrigerators, pizza press, food prep tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your pizza shop’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your pizza shop, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your pizzeria business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample pizza shop business plan will provide an idea for writing a successful pizza shop plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our pizza shop business plan pdf .

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Frequently asked questions, why do you need a pizza shop business plan.

A business plan is an essential tool for anyone looking to start or run a successful pizza shop. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your pizza shop.

How to get funding for your pizza shop?

There are several ways to get funding for your pizza shop, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your pizza shop?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your pizza shop business plan and outline your vision as you have in your mind.

What is the easiest way to write your pizza shop business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any pizza shop business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Pizzeria Business Plan Sample

OCT.04, 2013

Pizzeria Business Plan Sample

Introduction

Everyone loves pizza, but as with any business plans for pizzeria , passion alone will not make it a success. Starting a restaurant business is a high cost proposition, so the pizzeria business plan will need an in-depth financial section. The financial plan includes detailed information on the projected revenues and expenses, hourly labor costs, start-up capital expenses, equipment investments, and much more. A detailed personnel plan is required because a staff shortage can quickly hurt a pizzeria’s ability to provide quality and timely customer service. Many restaurants do fail, unfortunately, so banks and private investors will carefully analyze sales projections and break-even analysis in relationship to the targeted market and competition. As experienced investors, they can spot overly ambitious projections, so ensure your financial statements are well researched and realistic.

Executive Summary

Your executive summary is a broad overview of the business plan for a pizzeria  and should give the reader just enough information to make them want to read more.

For this reason, it is normally written last, using one or two lines from each of the other sections of the business plan for a pizzeria .

It’s important to grab the reader’s attention, so show your passion for the business plans for pizzeria and the market sector knowledge you have that will make it a success.

Company Overview and Description

Setting up your company correctly from the very beginning will pay dividends in the long run. This section is often the shortest in your business plan for a pizzeria , but very important.

Provide a brief summary of the whole company, and a short history for an existing company or the reason for forming the company if new business plans  for pizzeria .

Explain the type of business structure, such as a partnership or limited company, and who owns the company. Your pizza place business plan should also describe the physical location of your business plans for pizzeria and whether the premises are rented or bought.

The services section of your pizza parlor business plan should describe what you are offering your customers. Will the business plans for pizzeria be a restaurant only, takeout only or a combination of the two? Will you offer food delivery services ? Do you intend to expand the range of services in the future? Perhaps an online ordering system will make you stand out from the competitors?

Market Analysis

Knowing the local market is essential to your success and a business plan for a pizzeria  establishment must include detailed information on this.

What is your local competition and how will your business plans for pizzeria stand out from the crowd? Will your business have a unique selling point missed by the others?

Is the business plans for pizzeria restaurants in your area growing or shrinking? What is driving the market and how can you make sure your business thrives against the competition?

This section of your pizza takeaway business plan should describe the management structure within the company and give more information on the people holding important roles.

Describe who is in charge of marketing, sales, administration and other areas that require management. For the critical roles, give details of the persons experience in the business plans for pizzeria area, their qualifications and why they are suitable for the job. A copy of their CV can also be included along with details of their remuneration package.

This may seem excessive, but if your business plan for a pizzeria is being written to interest investors then a qualified management team is essential to your success.

Provide an organizational chart, showing top management right down to the staff making and selling the pizza.

Marketing plan

Information in this section should cover the 4 Ps of marketing: product, price, place and promotion. The 4 Ps cover what you are selling, the pricing structure, where you will sell your products from and how you contact your target market.

A business plan for a pizzeria will need to cover each of these aspects in detail to convince the reader that you know your target market and have a solid plan to make sure your customers find your business plans for pizzeria .

business plan for a pizzeria

Financial plan

If you need investors to provide start-up funding, then your pizzeria business plan must include key accounting reports showing the business viability.

The income statement or P&L gives an overview of your company’s income and expenses, showing the net income. For a new business plans for pizzeria , an estimation will need to be generated for the coming year.

The balance sheet is a snapshot of the financial position at a specific time and shows what you own, what is owed to you and what you owe to others.

Last, the cash flow statement covers a specific time period, such as a quarter, and your income and expenses during that period.

Taken together, the reports should persuade your investors that the company will make a profit.

Pizzeria Franchise Business Plan

Do you want to start a business that can take care of your passion for food as well? Well, if you are a baking enthusiast and possess a desire to build wealth and empire, launching pizzeria franchise can be the best startup choice for you.

Established in 1960, Pizzeria has been earning fame for its Italian foods, brick oven pizzas, and fresh, diced toppings. The restaurant holds millions of the market share and enjoys a good reputation among consumers from all walks of life. At present, pizzeria franchises are running in a few U.S. states. So, it has immense opportunities to explore in other parts of the U.S.

To enter this venture, first thing that you need to do is making a pizzeria franchise business plan. Like all other food franchise business plans, it should describe the executive and company summary, menu, operational plan to link with stakeholders, personnel plan, marketing plan and a detailed financial plan.

To assist you in making a business plan, this pizzeria franchise business plan sample will shed light on all these components by providing segments from original business plan for Pizzeria franchise startup in Atlanta.

This sample business plan pizzeria franchise will specifically outline the segments that were developed by professional business consultants. And that helped the franchise generate $30k per month in profits by the end of just first year of the launch.

In case you want to have an even deeper insight, you may visit restaurant franchise business plan sample for straw hat pizza franchise or dominos pizza franchise.

How to order writing business plan for a pizzeria

OGS Capital consultants are experts in the development of a variety of business plans for restaurant start-ups and expansions. If you are ready to prepare a business plan for a pizzeria  restaurant , simply complete the online contact form to get the process started.

Frequently asked questions of pizzeria

  • Are business plans for pizzeria for a start-up, franchise or expansion of existing business?
  • Does the pizzeria follow a dine-in, takeout, or delivery model or any combination of the three types of services?
  • How will the pizzeria brand itself to differentiate the business plans for pizzeria from the competition, i.e. upscale, local and friendly, family-oriented, healthy or organic ingredients, etc?
  • Who are the direct competitors? Are grocery stores indirect competitors?
  • What are the menu options and pricing? Will more than pizza be offered?
  • What suppliers will provide recipe ingredients and restaurant supplies‘? How will rising commodity prices be managed and controlled over the long-term?
  • Where will the pizzeria be located, and will the space be leased or the building purchased? ls there a floorpan?
  • Does the local market analysis show projected population growth providing the business new opportunities for future growth?
  • Does your pizza shop business plan should clearly indicate how much money is needed for start-up and pre-opening costs?
  • ls the specific target market segment identified, and what are the demographics of those who will be likely customers‘?
  • How much money will be invested in equipment, including ovens, stoves, drink machines, dining area furniture, etc.?
  • How will the pizzeria be marketed and advertised, and what promotions are planned to attract customers, i.e. special events, meal coupons and discounts, rotating menu, frequent buyer cards, etc?

Download example pizzeria business plan pdf

Professional writers OGS capital specialized also on theme such as business plan for a seafood restaurant , starting coffee roasting business , start a barbecue business , restaurant business plan , Indian restaurant business plan , food business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

business plan for pizza

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BETA GIDA, OOO

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  • Ozench Avdzhy Director-General

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List of Pizza Takeouts in Moscow Oblast

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There are a total of 222 Pizza Takeouts in Moscow Oblast as of January 09, 2024 .

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Data of Pizza Takeouts in Moscow Oblast with/without Website

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Mark Cuban got the idea for a $5.7 billion business in a California Pizza Kitchen

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Some ideas are born on Ivy League campuses . Others, at a California Pizza Kitchen.

That's where Mark Cuban and his college friend Todd Wagner were in 1995, eating lunch and talking about Indiana University basketball. They lived in Dallas, and had to listen to games on the phone with someone physically in Bloomington, Indiana.

"There's got to be a way that we can listen to Indiana University basketball ... over the internet," Cuban recalled the two of them saying, during a MasterClass course released Thursday.

The idea blossomed into Broadcast.com, one of the first streaming platforms of its kind. Cuban and Wagner sold the company to Yahoo for $5.7 billion in stock in 1999. It remains Cuban's most lucrative entrepreneurial endeavor, topping the $6 million sale of his first company, software business Microsolutions, in 1990.

Broadcast.com's success can be at least partially linked to Cuban's straightforward and inexpensive marketing strategy. Today, you only need an internet connection and a monthly subscription to stream videos. In the late 1990s, Cuban spent hours in virtual chatrooms like AOL convincing people to buy the right modems and download the right software.

"If it was exciting for me to listen to those games, it was going to be exciting to all Hoosiers fans everywhere, and obviously apply to all sports fans everywhere," Cuban said.

One month in, Cuban had convinced 1,000 people to stream on Broadcast.com, he said. The company went public three years later.

Cuban still avoids spending money on ads and marketing today, he said. Instead, he promotes his companies by reaching out to journalists, giving interviews on podcasts and advertising through his own social media accounts, he said.

His pharmaceutical company, Cost Plus Drugs, has spent $0 on advertising since launching in 2022, he said: "My approach to ... marketing and advertising is to figure out how little I can spend to increase my sales."

Another reason Broadcast.com worked so well, said Cuban: luck. Skill and strategy can help make you wealthy enough to live a comfortable life, but you need luck to become a billionaire, he's previously stated .

"I had to be friends with the right person, then I had to start a company that was in the technology industry right when the stock market for internet stocks was blowing up," Cuban said during the MasterClass course. "All those things had to happen for me to become a billionaire."

Disclosure: CNBC owns the exclusive off-network cable rights to "Shark Tank," which features Mark Cuban as a panelist.

Want to land your dream job in 2024?  Take CNBC's new online course How to Ace Your Job Interview to learn what hiring managers are really looking for, body language techniques, what to say and not to say, and the best way to talk about pay.

Crumbl: How we built a cookie company that brings in $1 billion a year

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Pizza Delivery Business Plan Template & Guidebook

It's time to start planning your own pizza delivery business, and the best way to get started is with the #1 Pizza Delivery Business Plan Template & Guidebook. This comprehensive guidebook will help you create a clear and effective business plan that will gain the attention of investors and maximize success for your pizzeria. With guidance on everything from choosing a business model to executing marketing strategies, this template and guidebook will walk you through all the steps need to set up a successful pizza delivery business.

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Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Pizza Delivery Business [11 Steps]
  • List of the Best Marketing Ideas For Your Pizza Delivery Service:

How to Write a Pizza Delivery Business Plan in 7 Steps:

1. describe the purpose of your pizza delivery business..

The first step to writing your business plan is to describe the purpose of your pizza delivery business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a pizza delivery business:

Our mission at XYZ Pizza Delivery is to provide our customers with delicious, fresh pizza delivered quickly and for a competitive price, while providing our employees with a safe and rewarding workplace.

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2. Products & Services Offered by Your Pizza Delivery Business.

The next step is to outline your products and services for your pizza delivery business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your pizza delivery business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your pizza delivery business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your pizza delivery business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

business plan for pizza

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a pizza delivery business?

  • Delivery Vehicle
  • GPS/Map Software
  • Smartphone and/or Tablet
  • Employment Identification Number (EIN)
  • Business License
  • Food Preparation and Serving Equipment
  • Delivery Bags/Boxes
  • Order Management Software

5. Management & Organization of Your Pizza Delivery Business.

The second part of your pizza delivery business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your pizza delivery business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Pizza Delivery Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a pizza delivery business varies based on many different variables, but below are a few different types of startup costs for a pizza delivery business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your pizza delivery business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your pizza delivery business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your pizza delivery business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

business plan for pizza

Frequently Asked Questions About Pizza Delivery Business Plans:

Why do you need a business plan for a pizza delivery business.

A business plan for a pizza delivery business outlines the steps and strategies necessary for success. It provides a roadmap to reach the business's goals, including strategies for marketing, financial planning, operations and human resources. A business plan also helps to secure financing, attract investors and track progress. Finally, it serves as an essential tool for the management of the business.

Who should you ask for help with your pizza delivery business plan?

You should ask an experienced business consultant or mentor who has experience in the restaurant industry. They will be able to provide valuable advice and guidance on developing a successful business plan. Additionally, you can consult with local experts in the pizza delivery industry to gain insights into what works and what doesn’t. Finally, do some research online for sample business plans for pizza delivery businesses to get an idea of how to structure your plan.

Can you write a pizza delivery business plan yourself?

Writing a business plan for a pizza delivery business requires a great deal of research and analysis. It is important to consider the target market for the business, the competition in the local area, pricing, costs of ingredients, delivery fees, potential revenue sources, and a marketing strategy. Additionally, there should be an analysis of expected operating costs and profits, as well as potential sources of financing. For these reasons, it is best to consult with experienced professionals such as accountants and commercial bankers who understand the requirements of preparing and implementing a successful business plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Deliveroo and Uber Eats riders strike on Valentine's Day

business plan for pizza

Takeaway delivery drivers are striking on Valentine's Day to demand better pay and improved working conditions.

The action, impacting four food apps including Deliveroo and Uber Eats, is thought to involve as many as 3,000 drivers and riders on Wednesday between 17:00 and 22:00 GMT.

One cyclist taking part told the BBC their pay was "absolutely ridiculous".

Deliveroo said rider retention rate was "high" and it reviewed pay yearly. Just Eat said its rates were "competitive".

The action, organised by a grassroots group of couriers is intended to draw attention to what has been described as poor pay and working conditions many riders face while delivering food and groceries in cities across the UK.

Aside from Deliveroo and Uber Eats, Just Eat and Stuart.com will also be affected, with couriers who normally compete across multiple apps for delivery planning to refuse to take orders.

"Sacrificing a few hours for our rights is essential, instead of continuing to work incessantly for insufficient wages," the group Delivery Job UK said on its Instagram page.

"Our request is simple: we want fair compensation for the work we do. We are tired of being exploited and risking our lives every day... It's time for our voices to be heard."

Diorge, 25, who delivers around south West London, works for two of the involved apps and said he stopped taking orders at 17:00 on Wednesday. He is part of a group of couriers organising the action.

Diorge Diorge, 25, delivery driver

"All we are asking is to be seen as humans and not machines. We are not delivery machines," Diorge said in a statement.

"To make the minimum national wage we have to make at least four deliveries, which is not as easy as it seems."

The action will extend beyond the UK.

In the US, drivers for Uber, Lyft and food delivery firms are also set to halt work for two hours on Wednesday, according to Justice for App Workers, which says it represents more than 130,000 app drivers.

Organisers said members would not be giving any rides to and from the airport in 10 major cities, including Chicago and Miami.

Delivery Job UK claimed its delivery riders were braving the "cold, rain and absurd distances" for deliveries paying "ridiculous values", ranging from £2.80 to £3.15.

A spokesman for the group told the BBC striking Deliveroo riders wanted an increase to a minimum of £5. The other companies use different pricing structures.

"They [Deliveroo] have lowered their fees. There's no incentive anymore. On a Friday night you could make £100 over 4-5 hours, now that's gone," the spokesman said.

He also claimed couriers were exposed to "a lot of violence on the streets", especially in the evenings.

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Joe, a courier in London since 2018 who plans to strike on Wednesday, said the work was "incredibly isolating" and attracted a lot of migrant workers who were unable to challenge the conditions and were "forced into it".

"Conditions are shocking," he told the BBC. "The pricing of fees is aggressive. It's hard to overstate how sophisticated these algorithms have become. The fees are absolutely ridiculous."

Callum Cant, who has written about the gig economy and is a lecturer at Essex University, said changes to fees meant couriers had seen a 40% drop in wages in real terms since 2018.

"With a minimum fee of £2.80, most might only be making three orders an hour, and then they have to subtract their costs too. Some are making £7 an hour, which in London is barely liveable," he said.

While delivery drivers are not formally unionised the GMB has an agreement with Deliveroo which, the union has said, is the first of its kind in the food delivery sector.

It includes access to education courses and a pay floor for fees, negotiated each April.

In a statement, Deliveroo said it offered its riders self-employed, flexible work, alongside protections.

"Rider retention rates are high and the overwhelming majority of riders tell us that they are satisfied working with us", a spokesperson said.

"We are pleased to also be able to offer riders free insurance, sickness cover, financial support when riders become new parents and a range of training opportunities."

Uber Eats told the BBC it offered a "flexible way" for couriers to earn by using its app "when and where they choose".

"We know that the vast majority of couriers are satisfied with their experience on the app, and we regularly engage with couriers to look at how we can improve their experience."

Just Eat said it provided "a highly competitive base rate to self-employed couriers and also offer regular incentives to help them maximise their earnings".

"We continue to review our pay structure regularly and welcome any feedback from couriers," the company added.

Stuart.com said it also was "committed to providing competitive earnings opportunities for courier partners".

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Please include a contact number if you are willing to speak to a BBC journalist. You can also get in touch in the following ways:

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If you are reading this page and can't see the form you will need to visit the mobile version of the BBC website to submit your question or comment or you can email us at [email protected] . Please include your name, age and location with any submission.

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IMAGES

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