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In disguise as her friend, Ha-ri shows up to a blind date to scare him away. But plans go awry when he turns out to be her CEO - and makes a proposal. In disguise as her friend, Ha-ri shows up to a blind date to scare him away. But plans go awry when he turns out to be her CEO - and makes a proposal. In disguise as her friend, Ha-ri shows up to a blind date to scare him away. But plans go awry when he turns out to be her CEO - and makes a proposal.
- Ahn Hyo-Seop
- Se-Jeong Kim
- 146 User reviews
- 5 Critic reviews
- Kang Tae Mu
- Jin Young Seo
- Cha Sung Hoon
- Shin Ha Min
- Jo Yoo Jung
- Kang Da Goo
- Lee Min Woo
- Shin Joong Hae
- Chairman Jin
- Journalist Hwang Bo Ra
- Cha Sung Hoon's Mother
- All cast & crew
- Production, box office & more at IMDbPro
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Did you know
- Trivia There are scenes in this drama where Actor Ahn Hyo Seop speaks perfect English that's because he is actually Canadian! His family moved to Toronto, Canada when he was younger. He went by his English name Paul Ahn when he was still residing and studying in Canada. When he was 17, he moved back to South Korea to pursue a career in the entertainment industry.
- Connections Referenced in BamBam: Melting (2022)
- Soundtracks Love, Maybe Performed by MeloMance .
User reviews 146
- Apr 5, 2022
- How many seasons does Business Proposal have? Powered by Alexa
- March 1, 2022 (United States)
- South Korea
- Official SBS Site
- The Office Blind Date
- Kross Pictures
- See more company credits at IMDbPro
- Runtime 1 hour
- Dolby Digital
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Home > Business Proposal > Season 1
Business Proposal (2022)
Where to watch Business Proposal: Season 1
Watch Business Proposal: Season 1 with a subscription on Netflix.
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1. Episode 1
Air date: Feb 28, 2022
To appease his grandfather's wishes, Kang Tae-Moo agrees to a blind date; Jin Young-seo enlists Shin Ha-ri's help to scare away her latest prospect.
2. Episode 2
Air date: Mar 1, 2022
Tae-moo lies about having a girlfriend to avoid going on multiple blind dates, with the perfect person in mind to play the part.
3. Episode 3
Air date: Mar 7, 2022
Ha-ri has a long list of facts about Tae-moo to memorize, as well as someone important to meet; Jin Young-seo declares her independence.
4. Episode 4
Air date: Mar 8, 2022
In and outside of work, Ha-ri scrambles to hide her true identity from Tae-moo and his grandfather; a fake one-year anniversary comes up.
5. Episode 5
Air date: Mar 14, 2022
As payback for being fooled, Tae-moo sets a trap for Ha-ri at a company event; but when she drunkenly apologizes, he has a change of heart.
6. Episode 6
Air date: Mar 15, 2022
When plans for a confession go awry, Tae-moo takes Ha-ri on a date by the sea disguised as a work trip; Cha Sung-hoon confronts a red-faced Young-seo.
7. Episode 7
Air date: Mar 21, 2022
Tae-moo plays the part of Ha-ri's smitten boyfriend in front of her friends, much to the chagrin of a wary Lee Min-woo and a jealous Go Yoo-ra.
8. Episode 8
Air date: Mar 22, 2022
Calling their kiss a mistake, Ha-ri continues to reject Tae-moo's advances; an unreturned text and word of his blind date stir up her emotions.
9. Episode 9
Air date: Mar 28, 2022
Jo Yoo-jung falls for Sung-hoon, landing him in hot water with Young-seo; Tae-moo and Ha-ri try to keep their relationship a secret at work.
10. Episode 10
Air date: Mar 29, 2022
Kang Da-goo's suspicions about his grandson's love life get proven true; on a rainy night after work, Ha-ri takes Tae-moo out on a date.
Business Proposal: Season 1 Photos
Tv season info.
- Genres: Romance, Comedy
- Network: Netflix
- Premiere Date: Feb 28, 2022
Cast & Crew
Critic Reviews for Business Proposal: Season 1
Audience reviews for business proposal: season 1.
When is season 2 coming out?
Strangely addictive. But awash in triviality with the continual swooning over the hero because he's "rich and handsome" and "handsome and rich" gets nauseating. Like other K-dramas this one encourages girls to think there's an amazing man out there who will make all their dreams come true. And all these people all work in the frankenfood industry. There are some good elements but the acting is often robotic and unconvincing. Enough said.
Cute, funny and great acting. Love the sub plot with Seol In-ah and Min-Kyu Kim.
It was an amazing watch. Slow in some parts but forgiveable since it was good overall.
I absolutely loved this show. Very well done.
Best one I've watched. This one is going to leave a wide gap in my heart since I'll probably have to wait a long time before getting something with this quality. 100% must watch.
Fun, not as slow as some other Korean Dramas, worth a watch but not the best thing out there.
Business proposal is a fun, yet frustrating rom-com. The writing is good but at times it gets in the way of the bright, entertaining cast. In the entire series, main actress Se-Jeong (Shin-Hari) stands out. There were times in the story when her talents were underutilized at crucial moments. As a whole, the story was entertaining and fun, but halfway through it became repetitive and redundant. There was a feeling that they were trying to stretch 130% beyond the main theme. As the series went on, this improved towards the last three or four episodes. Yeong-Seo, the best friend of the main character Shin Hari, seemed to have more chemistry with her boyfriend than she did. Now I see why they shared the best coupe award. Business Propsal provides some fun laugh out loud moments. So I do recommend it. But, It's best not to watch immediately after watching a show like Extraordinary Attorney Woo.
Great show with great characters.
This show reused and milked so many aspects of the story: The two leads almost recognizing each other at the end of the episode, only for the audience to find out they evade the expose in the next. The two leads denying and suppressing their feelings for each other for stupid and weak reasons that aren't an interesting conflict. You can really tell this was a webtoon...
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‘business proposal’ director explains the creation of netflix’s latest k-drama hit.
The Korean rom-com series, starring Ahn Hyo-seop, Kim Se-jeong, Kim Min-kyu and Seol In-ah, was Netflix's most watched non-English show for three consecutive weeks.
By Soomee Park
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Park Seon-ho tries to avoid feeling too guilty when it comes to clichés. As the director of Business Proposal , the latest hit South Korean romantic comedy based on a popular webtoon of the same title, he sticks to the principle that “what you’re familiar with works the best.” So instead of forcing change or adding artificial flavors, he tries to portray comfortingly predictable scenes as they are.
For K-drama fans, the plot of the story may indeed ring familiar: An ordinary girl is disguised as her rich friend and meets an arrogant heir of a conglomerate on a blind date at the friend’s request, only to learn that he is the CEO of the company she works for. The two fall in love, and despite the pressures from the boy’s family due to class differences, the couple overcomes hardship and lives happily ever after.
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Yet this predictable storyline, which adopts the Cinderella plot with a contemporary corporate-workplace twist, resonated in a huge way with many fans of K-drama. On Netflix , where the series was released globally, Business Proposal was the streamer’s No. 1 non-English series for the third consecutive week as of last week. It was also the third-most-watched Netflix show in the world, behind the first two seasons of Bridgerton .
The Hollywood Reporter talked to director Park to discuss the global success of his latest work and his experiences of working with up-and-coming Korean actors.
This is your third series after Suspicious Partner and Wok of Love. How did you approach Business Proposal , and what was your first impression of the original webtoon?
I also shot a short drama series My Fantastic Funeral , so I’d say Business Proposal is actually my fourth piece. After I completed Wok of Love , I was preparing to work on another project, but it fell through with the pandemic. Right when I started feeling frustrated and disappointed with myself because of the lost time of a full year, a production company reached out to me. The impression I got from my first read of the script was great. I accepted the offer because I knew I could enjoy working on the piece. After I said yes, I read the original webtoon series and got the impression that it was a cute and quirky romantic comedy set in an office. I thought, “This is a piece that audiences can enjoy anytime with peace of mind. It doesn’t give you any headaches, and it’s great for relieving stress.” I tried to expand on those impressions from the original webtoon in my process of dramatizing the series.
In the earlier episodes, it was difficult to understand why Tae-moo couldn’t tell the difference between Ha-ri and Geum-hui. Did you have any concerns about this setup?
I had many thoughts about it. I was at a loss as to what to do about it. ( Laughs .) From Kim Se-jeong’s [Ha-ri’s] point of view, she has to switch from Ha-ri and [the rich friend she’s impersonating] Geum-hui constantly, so the nuances in her acting had to be different. She had to have the basic foundation as a charming lead in a romantic comedy series, while giving variation to her acting style. We gave Geum-hui a more dramatic change in her style, but there were some structural issues to match with that character, so her style had to go through an overhaul again. I communicated with Kim Se-jeong constantly throughout this entire process to build on her opinions, especially in the details in her acting and her overall style. She basically had to prepare for two roles, since she was playing two different characters. I had a lot of thoughts on how the two characters’ relationships with Tae-moo would develop when they met him. With the basics in place for the characters Ha-ri and Geum-hui, the development process was a little bit easier. But I did try to make the flow more natural and the story more realistic since it would have to make sense to the viewers. That’s why we put in scenes where Ha-ri deliberately avoids making eye contact with Tae-moo in the beginning when she encounters him at work. We also added a playful chase scene with her slipper. (We thought it would also be a fun allusion to Cinderella.) Also, we intentionally portrayed Ha-ri as a character who’s very skilled at her job. We made her character likable, but by also highlighting her competence, we emphasized that Tae-moo would be unable to match Ha-ri and Geum-hui because of his very strong impression of Ha-ri as a qualified employee.
Young-seo and Sung-hoon’s relationship is contrasted with the conventional fairy-tale setting of Tae-moo and Ha-ri. How did you want to portray their relationship?
I didn’t think the relationship between Tae-moo and Ha-ri was that conventional either. ( Laughs .) I thought it had some fantasy aspects to it, so in script meetings with the writer, we agreed to make it more realistic and plausible. Romantic comedy as a genre takes aspects of fantasy for granted (especially in the case of Cinderella-format tales) so I wanted to bring some realness to balance out emotions so that viewers wouldn’t have a hard time accepting the story. Young-seo and Sung-hoon’s relationship is the same. I don’t think that falling in love at first sight or the girl pursuing the guy is that out of the ordinary today. I think what makes their relationship special is the way they express their relationship and how they capture their emotions in their acting. I don’t want these two couples to be a stark contrast of each other. People love in different ways, which is the message I wanted to convey.
You added interesting visuals by using animated effects. Whose idea was that?
They all started off as my ideas, and of course our great teams built on it. I focused most on an organic story flow and plausible character emotions. A drama is just a story told using visuals, so I think the story, which is the foundation, is the most important element. That’s why we focused on the overall storyline and the flow of emotions, even though they may not be perfect. Visual effects were used to maintain the integrity of the original webtoon as well. Personally, I like using special visual effects and try to incorporate them where I can. I never use it to compromise the flow of the story or the actors’ performance, though.
What was your first impression of your stars, Ahn Hyo-seop and Kim Se-jeong?
They had great attitudes toward work and understanding their characters. They were diligent. As a producer, I wanted to propel their careers forward so they could build on their stardom as up-and-coming actors. They were both adorable and good at their jobs. At our first meeting, Ahn Hyo-seop was a lot more youthful than I had heard. That’s when I knew that he was the right fit for Tae-moo, not the other way around. I jokingly told him that I wanted to bring out the childish side of him in this series. ( Laughs .) He already had the looks for the part of Tae-moo, so adding on his childlike aspects would bring layers to the character’s complexity. Ahn Hyo-seop as an actor is solid and sincere, so he not only brought out nuanced emotions from the character but also could aptly color Tae-moo’s personality and capture details.
Kim Se-jeong is a former member of a K-pop idol group. Did you have any concerns about her acting experience?
Not at all. In the first meeting, the writers and I were blown away by how Kim prepped and interpreted her character. I knew she had the will and tenacity to develop her character with vigor. She was perfect for us. We talked extensively about the character’s emotions and their styles. She’s a diligent and talented actor. She’s excellent because she knows how to bring out her own emotions. There are some biases to thinking that people from idol groups might be bad actors. If idol stars go into acting, we can judge them by looking at their previous works. We can fathom what kind of possibilities lie ahead for them as actors, and see if producers can elevate that.
Were there any interesting or memorable anecdotes from the set?
We enjoyed most of our time on set. Sure, there were times when we were tired or frustrated, but our great team of staff, actors and good vibes easily compensated for that. There was a concert scene in the show. The male duo singer group MeloMance [a famous Korean group] accepted being featured in the drama and sang live. They must have been exhausted from shooting since they didn’t have much acting experience, but they took on song requests from our supporting actors in between shoots to provide us with live music. Shooting the concert scene actually felt like we were in a concert. Kim Se-jeong even went onstage and sang with them as a duet.
The drama is enjoying global popularity thanks to Netflix. Are you conscious of overseas reception? What do you think is behind the show’s global success?
Of course, I’m conscious of it. I’m human, too. ( Laughs .) People around me keep telling me how this blew up through Netflix. I was floored. Many global fans comment on my Instagram posts and show their support. I’m always very grateful. A drama is based on storytelling. If a story is good, it will resonate with people all over the world. I think that was the secret behind Business Proposal . We took a cliché of a story, tweaked it here and there and made it into an emotional, detail-oriented narrative. The actors’ stellar performances and production staff’s competence helped in delivering the story in a beautiful way — they all came together.
Romance as a genre has its limits in giving variations or transcending beyond the fixed structure. Did you have any principles or rules when you were dealing with conventional compositions or clichés?
It’s such a difficult task. It’s really not easy to keep that fine line between refreshing and conventional. I continued to question myself when it came to dealing with clichés, on whether I was making it too predictable or not. I’m still learning and growing, but I study a lot on how I can deliver a story in a way that makes viewers’ hearts flutter but avoids being obvious. So recently a thought came to me, “let’s just be honest about this” and “what you’re familiar with works best.” Let’s not force change or add artificial flavors. Let’s portray predictable scenes as they are, but add changes within that big frame. Clichés get a bad rep, but when used properly, they’re not to be discarded. That’s how I justified some of the scenes. But I’m still searching for the answer, though I don’t even know if there is such a thing as a right answer. ( Laughs .)
In episode 11, there is a love scene between Tae-moo and Ha-ri. Some pointed out that it came off as random in the flow of the story. Are you happy with the outcome?
I think some people thought that it was random because Tae-moo and Ha-ri were in an innocent relationship where they supported each other emotionally. But from a production point of view, I didn’t want to trap them in this platonic love. They were both adults, so it wasn’t weird that they were doing adult things. Also, at this point of the story, Tae-moo is desperately looking for Ha-ri, and Ha-ri’s feeling is mutual. I know that scene wasn’t for everyone, so I was humbled and reflected on how I have more to learn.
Some aspects of the drama were hardly relatable to young Koreans today, like how the female lead in the drama has to look after her boyfriend’s sick grandfather or the humiliation of seeking approval from his family.
I completely understand. Even as a fictional drama, it can’t veer too far away from the reality of the time period. That’s why I tried to make the narratives and emotional flows of each character organic with no artificial disruptions. I focused on the overall flow to justify the character’s positions — like why she has no choice but to care for the ill grandfather, or why the humiliation was necessary for approval of their marriage — so that viewers wouldn’t ask themselves, “What on earth are these characters doing?”
K-dramas such as Our Beloved Summer and Twenty-Five Twenty-One have also garnered much attention globally. What do you think is the strength behind K-rom-coms?
I watched them, and thought they were both great pieces. My wife really loved both dramas, too. ( Laughs .) The strengths of Korean rom-coms … that’s a very hard question. It would have to be the plausible narrative built from the beginning and the detailed emotional nuances that the screen captures. There are also amazing actors who are skilled at portraying those emotions beautifully. Lastly, the amazing crew bring it all together through tireless work.
This is your first project after leaving SBS (a major Korean broadcaster). What does Business Proposal mean to you personally?
I feel relieved and happy. Business Proposal will probably mean “business” and “proposal” for me. This was my first project as a freelancer after leaving the company, and I’m relieved that it came out well. Also, I was happy to work with great crew and actors in the direction I wanted. Viewers feeling happy from watching the drama was the cherry on top for me. The most important factor for me is the people I work with. Even as I venture into different genres and projects, I want to maintain the warmth, the feelings and the good narratives in each of my projects.
Interview has been edited for length and clarity.
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What Time Does ‘Business Proposal’ Air On Netflix?
Where to stream:.
- Business Proposal
- Korean Dramas
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Stream it or skip it: 'daily dose of sunshine' on netflix, about a young nurse who brings a sunny disposition to a hospital's psychiatric ward, stream it or skip it: 'castaway diva' on netflix, where a woman with k-pop dreams returns to society after being stranded on an island for 15 years, stream it or skip it: 'doona' on netflix, about a romance between a college student and a former k-pop star.
Ready to fall for a new K-Drama? Then Business Proposal could be up your alley. Available to stream on Netflix , the series centers on ordinary office worker Shin Ha-ri (Kim Seo-jeong), who agrees to take her friend’s place on a shady blind date. But the date in question ends up being her company’s CEO, Kang Tae-mu (Ahn Hyo-seop) and he proposes. The stage is set for an unlikely office romance!
New episodes of Business Proposal premiere Mondays and Tuesdays on Netflix, but how many episodes are in Season 1? And how can you follow along with the show for yourself? And most importantly, what time does Business Proposal air on Netflix? Here’s everything you need to know:
HOW MANY EPISODES ARE THERE OF A BUSINESS PROPOSAL ?
The first season of Business Proposal is made up of 10 episodes.
WHERE CAN I WATCH A BUSINESS PROPOSAL ?
Business Proposal is available on Netflix in the US. The series began with Episode 1 on February 28, and will conclude with the release of Episode 12 on April 5.
WHAT TIME DOES A BUSINESS PROPOSAL AIR ON NETFLIX?
New episodes of Business Proposal air Mondays and Tuesdays on Netflix. Unlike usual Netflix shows, where new episodes drop at Midnight PT / 3am ET, Business Proposal airs at a different time. New episodes drop on Netflix at 7:30am PT / 10:30am ET.
BUSINESS PROPOSAL RELEASE SCHEDULE:
Looking for a Business Proposal episode guide? We’ve got you covered!
Episode 1: February 28
Episode 2: March 1
Episode 3: March 7
Episode 4: March 8
Episode 5: March 14
Episode 6: March 15
Episode 7: March 21
Episode 8: March 22
Episode 9: March 28
Episode 10: March 29
Episode 11: April 4
Episode 12: April 5
ARE THERE REVIEWS FOR BUSINESS PROPOSAL ON NETFLIX?
There certainly are, including one from your very own Decider .
Decider ‘s Joel Keller gave the series a “Skip It” grade, writing, “You may like the complications of a romantic K-drama like Business Proposal, but we feel it’s trying a bit too hard to make a unique love story.”
However, in a Decider poll , 65.6% of respondents said they planned to stream the show. Your call!
Will you stream or skip the romantic K-drama #BusinessProposal on @netflix ? #SIOSI — Decider (@decider) March 1, 2022
IS THERE A TRAILER FOR BUSINESS PROPOSAL ?
Yep! Scroll to the top of the page to check it out.
An earlier version of this story listed the incorrect time for Business Proposal , it has been updated.
Where to watch Business Proposal
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‘Business Proposal’ Season 2: Netflix Renewal Status and What We Know So Far
Business Proposal has been major success on Netflix, but will it be returning for a second season?
Jacob Robinson · @JRobinsonWoN April 12th, 2022 - 9:19 am ET
Business Proposal – copyright. Kross Pictures
Business Proposal has been one of the stand out K-Dramas of 2022, and has amassed over hundred million hours of views from subscribers. But despite the series popularity, it’s unclear if Business Proposal will be retuning for a second season on Netflix.
Business Proposal is an internationally licensed South Korean Netflix Original drama series based on the popular webtoon novel The Office Blind Date. The series is directed by Park Seon Ho, and was written by screenwriters Han Sul Hee and Hong Bo Hee.
Shin Ha Ri, has been single for a long time and has held a crush for her friend for years, but learns he has a girlfriend, which leaves her incredibly sad, so she turns to her friend Jin Young Seo for support. Young Seo asks Ha Ri to go on a blind date on her behalf and goes in with the intention of turning down the date, only to discover her date is none other than Kang Tae Moo, the CEO of the company where she works.
A Business Proposal Season 2 Netflix Renewal Status
Official Netflix Renewal Status: Pending (Last Updated: 12/04/2022)
A Business Proposal has been extremely popular on Netflix, however, renewal is ultimately not up to the streaming service, and is instead up to the drama’s distributor SBS, and the producer Kross Pictures. The reason for this is that A Business Proposal is an internationally licensed Original and not produced by Netflix.
This isn’t to say that A Business Proposal won’t be renewed, as Netflix could be massively influential in any decisions made.
Over the past several weeks, A Business Proposal has dominated the Netlfix’s global top ten Non-English TV list. Between February 28th and April 3rd, the k-drama has watched for a total of 102,840,000 million hours. Taking into consideration that we’re still waiting for the viewing data for the final two episodes, the total hours watched will be considerably higher.
For now, we have to wait for a decision to be made by SBS, but we believe it’s highly unlikely that the show will be renewed for a second season.
Ha Ri and Tae Moo
Love was in the air for everyone in the finale of A Business Proposal.
After spending a significant time throughout the season hiding her true identity from Tae Moo, Ha Ri’s secret was finally revealed but that didn’t stop the young CEO from falling in love with her.
When the pair’s relationship was revealed to everyone, it caused a lot of trouble as Chairman Kang disapproved of their relationship, even asking Ha Ri to end the relationship and quit her job for Tae Moo’s sake. Ha Ri refuses the Chairman’s request, but the old man faked an illness in order to distract Tae Moo. Despite their differences, Ha Ri visits Chairman Kang, and takes care of him, slowly softening his stance.
Tae Moo and Ha Ri are able to get the approval of their parents, but the former has to take his grandfather to the US for treatment. Ha Ri is invited to go along with Tae Moo to America, but she declines, and instead, the pair settle on a long-distance relationship. A year later Tae Moo returns to Korea and reveals his grandfather finally approves of their relationship and proposes to Ha Ri.
Sung Hoon and Yeong Seo
Avoiding the date with Tae Moo so she can find someone to fall in love with, she goes against her father’s wishes, who had hoped by Yeong Seo marrying Tae Moo, they could merge their respective companies.
Yeong Seo eventually moved out of her father’s home, and as fate would have it she would find an apartment next to Tae Moo’s assistant Sung Hoon.
Despite her flirting and advances, Sung Hoon resists due to his concern about what Tae Moo would think. Soon after, Sung Hoon saves Yeong Soo and Ha Ri from a creep who trying to film the pair in the apartment. Eventually, Yeong Soo confesses her feeling for Sung Hoon and the pair begin dating.
Due to her father being so judgemental of Sung Hoon, Yeong Seo leaves her father’s company and starts a brand new life with Sung Hoon. Together, the pair begin their new life by becoming a happily and newly engaged couple after Sung Hoon proposes.
Does the series need a second season?
It may be disappointing to hear for some fans, but no, the series doesn’t need a second season.
The love stories of Ha Ri and Tae Moo, alongside Yeong Seo and Sung Hoon were all left on a happy and positive note. While tension and drama could be crafted from the Tae Moo’s and Yeong Seo’s respective families and their companies, it would feel extremely superficial considering Tae Moo already has the approval of his family, and Yeong Seo removed herself from her father’s influence.
Would you like to see another season of A Business Proposal on Netflix? Let us know in the comments below!
Jacob joined What's on Netflix in 2018 as a fulltime writer having worked in numerous other industries until that point. Jacob covers all things Netflix whether that's TV or movies but specializes in covering new anime and K-dramas. Resides in Norwich in the United Kingdom. View All Articles from Jacob Robinson
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‘Business Proposal’ Extends Korean Drama Success on Netflix, Following ‘Squid Game’
By Patrick Frater
Asia Bureau Chief
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Korean-made series have continued to dominate viewership on Netflix , following on from the breakout successes of “ Squid Game ” and “Hometown Cha-Cha-Cha” in 2021.
For ten of the 13 weeks in the first quarter so far this year, Korean shows have held top spot in Netflix’s global non-English series ranking.
Romantic comedy “ Business Proposal ” is currently the top non-English series for the third week in a row (March 28-April 3, 2022), and is Netflix’s third-ranking series of all origins, behind only “Bridgerton” (seasons 1 and season 2) with over 32 million watch hours.
“Business Proposal” has played particularly strongly in Asia, ranking as the top series in Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam and in second place in India and Sri Lanka in the last week. The recent season one finale of “Business Proposal” stirred social media reactions praising its fast-paced storytelling and charming ensemble cast.
Others in the most recent week’s top ten include: “Twenty Five Twenty One” (#2), “Forecasting Love & Weather” and Thirty-Nine (#9).
The full global top ten chart also includes: Spanish-language “Café Con Aroma de Mujer” (#3); Colombia’s “Yo Soy Betty La Fea” (#6); Colombia’s “The Queen of Flow” season 2; and Colombia’s “Pasion de Gavilanes” (#10).
The popularity of Korean drama is spread across a range of genres, including this week’s seventh-placed title, zombie thriller “All Of Us Are Dead,” and sixth-placed show, youth crime drama (“Juvenile Justice”).
“All Of Us Are Dead,” which premiered in January, has already become the third most-watched non-English series of all time for Netflix.
Netflix has invested heavily in South Korea and moved increasingly from a position of licensing and co-production to more exclusive or original shows. Last year it committed to long-terms studio leases and promised to spend some KRW5 billion on Korean content in 2021. The competition among other platforms for Korean content has intensified and Netflix has notably disclosed any spending targets for the current year.
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This K-Drama Has Been on Netflix's Global Top 10 List for Weeks (& It's an Instant Mood Booster)
If you're in need of a reprieve between watching intense shows (or the unrelenting news), we recommend giving Business Proposal on Netflix a try. The popular series is based on a web novel and webtoon of the same name and had some of the highest ratings globally this year, according to Netflix's weekly charts . After finishing all 12 episodes recently, we can see why it was such a hit.
The Korean rom-com follows Shin Ha Ri (aka Kim Se-jeong, who eagled-eyed K-pop fans might recognize as a member of I.O.I and Gugudan). Ha Ri is a single woman who leads a relatively simple life working in the Food Development Team at GO Food, a large company like PepsiCo. or Nestlé. As a favor to her best friend, Ha Ri agrees to take her place at an arranged blind date with the goal of scaring off her potential suitor, Kang Tae Mu (played by the dapper Ahn Hyo Seop).
Ha Ri goes to embarrassing extremes to turn off Tae Mu (at one point, she starts cooing to her designer bag at the dinner table) only to find out that her date is actually the CEO of her company. Rather than get scared off, Tae Mu asks Ha Ri to pretend they're a couple in front of his grandfather, who is constantly pressuring him to get married. Unsurprisingly, they fall in love in the process.
Even though the plot is predictable, the chemistry between the two leads and the way the series fully leans into all of the tropes of the genre make it enjoyable to watch.
It's also worth noting that the supporting characters in Business Proposal are just as charming as the leads. Many fans of the series have reported developing a strong case of "second lead syndrome," thanks to Cha Sung Hoon, who is Kang Tae Moo's well-built Chief of Staff for GO Food and boyfriend to Ha Ri's best friend, Jin Young Seo, who you'll love just as much.
Purewow Review: 4.5/5 Stars
All in all, Business Proposal is a breezy watch with a great cast and plenty of moments that will have you cackling at your screen one minute and swooning the next. It'll give you the serotonin boost you need to recharge after a long day, which is more than we can say about the Tinder Swindler.
For a full breakdown of PureWow's entertainment rating system, click here .
Stay up-to-date on all things Netflix by subscribing here .
New Korean Thriller Holds #2 Spot on Netflix Top 10 Shows List
More stories you'll love.
Netflix Raises Prices for Basic and Premium Plans in U.S. and Europe
Posted: November 17, 2023 | Last updated: November 17, 2023
Netflix, the world’s largest streaming service, announced that it is raising the prices of its basic and premium plans in the U.S., France and the U.K. The price hikes came as Netflix reported its third-quarter financial results, which showed a 20% increase in net profit and 8.8 million new subscribers.
The basic plan, which does not include ads but is no longer available to new subscribers, will cost $11.99 a month, up from $9.99. The premium plan, which offers streaming in Ultra HD and use of up to six devices at once, will cost $22.99 a month, up from $19.99. The ad-supported and standard plans will remain the same.
“We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,” a Netflix spokesperson said in a statement. “We’re updating our prices so that we can continue to offer more variety of TV shows and films — in addition to our great fall lineup,” the spokesperson added.
Netflix said the price increases are due to delivering more value to its members and that its starting price is still competitive with other streamers. Netflix has been investing heavily in original content, particularly local language content outside of the U.S., in order to drive subscriber growth and retention.
However, Netflix also faces a lot of pressure to keep up with the competition and maintain its leadership position in the streaming market. It has to contend with rivals like Disney+, HBO Max, Amazon Prime Video and Apple TV+, which offer different content libraries, pricing models and features.
Some analysts believe that Netflix’s price hikes could backfire, as they could make some customers switch to cheaper alternatives or cancel streaming altogether. “Netflix is still a bargain compared to many other forms of entertainment,” said Ross Benes, an analyst at eMarketer. “But people have a finite amount of money they can spend on entertainment, and increasing prices might make them choose another service over Netflix or cancel streaming altogether.”
Others think that Netflix’s price increase is a reflection of the company’s confidence in their service and that it will not affect its subscriber base significantly. “Netflix has been able to raise prices without much pushback because it has consistently delivered high-quality content that appeals to a wide range of audiences,” said Tuna Amobi, an analyst at CFRA Research. “Netflix’s price increase is a reflection of the company’s confidence in their service,” said Eric Haggstrom, an analyst at Insider Intelligence.
Netflix’s stock surged after it announced the price hikes and its third-quarter earnings, which beat Wall Street expectations. The company also projected that it will add 9 million subscribers in the fourth quarter, which would bring its total global membership to over 250 million by the end of 2023.
– Netflix Hikes Price of Basic Plan to $11.99 a Month in U.S., Premium Goes Up to $22.99, Variety, Oct 18, 2023
– Netflix stock surges after it announces price hikes and a boost in subscribers, CNN Business, Oct 18, 2023
– 3 Reasons Netflix Is Raising Prices Now, The Motley Fool, Oct 18, 2023
– Netflix raises prices again for subscribers in UK and Ireland, The Guardian, Oct 10, 2023
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Here's how much advertising costs on Netflix, Max, Disney, and others right now as streaming ad prices fall
This story is available exclusively to business insider subscribers. become an insider and start reading now..
- Streaming TV ad prices have fallen as increased supply meets a weak ad market.
- One buyer called the environment a "Black Friday of deals."
- Here's what the top streamers are charging now, according to top ad buyers.
A year ago, the launch of Netflix and Disney+'s ad-supported streamers came with high prices for advertisers who were willing to pay top dollar to reach consumers watching original, polished entertainment.
The cost of streaming ads has since come down as more streamers have released a flood of new ad space, while advertiser demand remains sluggish due to an uncertain economy. The number of ads per hour on streamers including Hulu and Disney+ also has crept up, adding to the supply. (Check out last year's list of streaming TV ad prices here .)
Netflix and Disney+ also have slashed their ad prices since launch. Netflix has cut its rates by about 30% from its initial CPM rate of up to $65, buyers previously told Business Insider. CPMs, or cost per mille, is what advertisers pay per thousand views of their ads.
The launch of ads on Prime Video early next year is also impacting pricing, as Amazon has promised to dump a TV-sized audience of 115 million monthly US users into the streaming video ad supply. Unlike Netflix's first forays into advertising, consumers will have to opt out and pay an additional $2.99 if they don't want to see Prime Video ads, giving advertisers a large audience to target.
All this has added up to a widespread discounting environment that one top ad buyer likened to a "Black Friday of deals."
A second top ad buyer estimated that streaming ad prices have come down 5% to 10% over the past year as more ad space gets rolled out.
"There is absolutely inventory to buy," said the ad buyer.
The pricing market is still divided between newer streamers like Netflix, Disney+, and Max on the high end that are known for prestige original content and light ad loads; more established options like Hulu and YouTube; and the fast-growing FASTs (free, ad-supported streaming TV channels), known for older TV shows and movies.
But the market is evening out as advertisers begin to spread their ad dollars across new services and the lower-priced FAST channels.
Business Insider surveyed buyers at seven different agencies about what the top AVODs charge now. The agencies range from small independents to big holding companies, which are able to negotiate lower rates based on volume.
We used the common ad-buying metric of CPM and the dollar ranges cited reflect basic pricing and don't account for deals, sponsorships and other special ad products, or fees that advertisers typically pay to target and measure ads and which can add as much as 30% to the cost.
Read about the prices at each streamer, listed alphabetically.
Amazon: $13 to $35, according to five agencies
Amazon sells TV ads for its ad-supported service Freevee, the Amazon Fire smart TV device, and live sports including the NFL's "Thursday Night Football" games . Next year, Amazon will turn on ads within Prime Video .
A wide gap in ad prices reflects Amazon's broad pitch, according to ad buyers. Ad prices for Freevee are similar to other ad-supported streamers like Tubi and PlutoTV — from $13 to $24, according to five ad buyers.
One ad buyer said that Amazon Fire prices are between $20 to $24.
And two ad buyers said that ad prices for Prime Video are expected to be between $30 and $35, with one saying that Amazon is asking for $100 million commitments from holding companies. Amazon's ask reflects the big audience advertisers expect from Prime Video out of the gate.
Disney+ Basic with Ads: $22 to $40, according to three agencies
Disney originally sought a $50 CPM when it launched the $7.99 per month service in December, said two ad buyers who heard its pitch. Since then, it's dropped the price by at least 20%, according to three major agencies. It's also increasing the price of its ad-free version to $13.99 per month from $10.99 per month and cracking down on password sharing to boost ad tier signups. The service is gaining momentum: Disney said in October that half of new signups are opting for the ad tier — 800,000 subscribers have signed up for the ad tier, estimated Ampere Analysis — while announcing a slew of new ways advertisers can target and measure their ads on the service.
ESPN+: $38 to $48, according to a holding company
ESPN+ is valued by fans for its live sports feed, and its ad prices reflect that. Disney reported ESPN+ subscribers grew 3% to 26 million subscribers from July to September, after a slight decline in the previous quarter. Questions remain about the fate of the service, which Disney said it considers a complement to cable channel ESPN, as Disney plans to launch a direct to consumer version of ESPN. The company also said at the time that it may keep offering ESPN+ as a niche service.
Hulu: $18 to $31, per seven agencies
Launched in 2007, Hulu is the most mature of the streamers, with 48 million subscribers, making it a reliable go-to for advertisers trying to reach a big audience. Its rates, as cited by agencies, have declined slightly in the past year, when more competition has entered the market. Hulu also has hiked the number of ads per hour it runs by 38%, to 7.3 minutes. Disney is in the process of folding Hulu content into Disney+ as it moves to take full control of Hulu , which experts think could give the company even more pricing power.
LG, Samsung, Vizio: $15 to $24, according to six agencies
Smart TV manufacturers sell ad placements powered by data about what people watch. While their pitches vary slightly with how much viewership data advertisers can eke from the manufacturers, advertisers said that ad prices are generally the same across platforms. TV manufacturers also pitch custom formats to advertisers on smart TV home screens that are widely seen by people when they first turn on their TVs. TV manufacturers including LG and Samsung are also increasingly creating deals with adtech firms for targeting and interactive formats. For example, Samsung Ads signed a deal with BrightLine in September 2023 to create interactive ads — like formats with polls and quizzes.
Max: $33 to $53, according to seven agencies
The Warner Bros. Discovery offering launched in May , combining prestige streaming service HBO Max and reality TV-heavy Discovery+ into a mega app to take on Netflix and Disney+. It's since bulked up with the addition of live news and sports via CNN Max and Bleacher Report Sports Add-On. Advertisers can buy HBO-only originals like "Game of Thrones," but it'll cost more: $45 and up, per knowledgeable sources. Warner Bros. Discovery reported 95 million global subs, mostly for Max and the standalone Discovery+ service, as of Q3, a slight decline over the previous quarter, which WBD attributed in part to a lighter content slate during the Hollywood strikes. The company also touted Max's ability to reach younger viewers, with CNN Max viewers being 20 years younger than their linear TV counterparts.
Netflix: $38 to $55, per five agencies
Netflix's $6.99 per month ad tier, which it has been building up over the past year, has seen a slow ramp up in subscribers, a shakeup of the ads leadership , and a decline in ad rates that were originally as high as $65. The company also recently announced new measurement features and ad formats. Many ad buyers are holding their investment until the service scales up. Netflix said it has 15 million global monthly active users as of November 1, triple what it had in May, but in the US, which advertisers care most about, that figure is closer to 4 million, per Antenna .
Paramount+: $15 to $35, according to two agencies
Paramount relaunched Paramount+ in 2021 — formerly CBS All Access — which includes content from Paramount's brands including Viacom and CBS. An ad buyer said that ad prices for Paramount+ can vary wildly because the inventory is sold in different ways through a platform called EyeQ, which also includes Pluto TV and other digital video content.
Peacock: $25 to $42, according to seven agencies
NBCUniversal's streaming service launched in 2020 with CPMs between $40 to $50. Those prices have come down significantly as Peacock has added more supply. Peacock has also added ad formats that other streamers have, like shoppable units and ads that appear when someone pauses a show. NBCUniversal also sells Peacock in a variety of ways, which reflect the wide range of its prices. Advertisers can buy Peacock bundled with NBCUniversal's online video inventory, including its YouTube channel. Advertisers that want to buy ads only on Peacock will have to pay a slightly higher price because of its premium content, said one ad buyer. NBCUniversal's advertising team has had a major executive shakeup. Its longtime chief Linda Yaccarino left for the CEO role of X, and Mark Marshall now spearheads the unit. Former Roku ads chief Alison Levin is joining NBCU while its former EVP of measurement Kelly Abcarian is leaving the company.
Pluto TV and Tubi: $13 to $24, according to four agencies
Paramount-owned Pluto TV and Fox's Tubi are FAST services that pitch advertisers on its large library of free-to-watch content that consists of TV shows and movies licensed from other media companies. Tubi has 74 million monthly users, and Pluto TV has 80 million monthly users. Advertisers say that the growing amount of content makes Tubi and Pluto TV cheaper than other services because there is more inventory to buy that reaches a broad audience. Tubi and Pluto TV also help advertisers reach specific audiences like Hispanic viewers. FASTs are popular with advertisers because they have lower priced inventory compared to more prestige streaming services, and are increasing viewers as subscription-based streamers are all raising their prices, said one buyer.
Roku: $15 to $24, according to five agencies
Roku combines original content, advertising technology, and its own smart TV devices to pitch advertisers. Advertisers said that Roku's ad prices are usually similar to other smart TV players, but can be slightly more because of a premium put on original content and advertising technology. While Roku has traditionally sold ads to big brands that buy linear TV, it is now courting performance marketers that scrutinize whether ads drove sales. Roku has deals with Instacart and Best Buy that help advertisers measure if someone bought a product after seeing an ad . Roku recently lost its ad chief Levin, who is joining NBCUniversal's advertising business.
YouTube Select: $13 to $24, according to six agencies
YouTube Select packages the top 5% of YouTube's most-viewed content in categories like food, entertainment, and music. Advertisers said that prices can vary significantly based on how deals are structured with Google. For example, some YouTube Select deals include a mix of Google search and programmatic ads. Other deals are negotiated specifically for YouTube Select inventory. YouTube's pitch for TV dollars also includes selling ads through its paid TV service YouTube TV and in streamed games of the NFL's "Sunday Ticket."
Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.
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SBJ Media: Netflix’s NBA plan
Eli Manning is THE BIG GET this week on the Sports Media Podcast I co-host with Andrew Marchand. It posts early Wednesday.
Sources: Netflix ponders NBA bid
Netflix has expressed some interest in picking up the live-game rights to the NBA’s In-Season Tournament, per sources.
One idea being bounced around Netflix HQ has the streaming giant creating a docuseries around the NBA’s new tournament that would be similar to those that it has produced for F1 (“Drive to Survive”), golf (“Full Swing”) and tennis ("Break Point"). Netflix’s pitch would be that it would use that kind of programming to promote the live games in the In-Season Tournament.
It’s still way too early in the NBA’s negotiating process to know if Netflix co-CEO Ted Sarandos is serious about making such a big splash in live sports rights. After all, the league’s 45-day exclusive negotiating window with ESPN and Turner doesn’t start until March 9, which means that we’re still months away from serious talks.
But CNBC's Alex Sherman reported last month that Netflix execs had warmed to the idea of buying NBA rights after years of publicly dismissing getting into the sports media market. This type of deal -- a small package of games that it can promote with original programming -- appears to be a way for Netflix to get into live sports. A package that it can own, like the In-Season Tournament, looks to be more attractive for Netflix execs than being one of several outlets carrying a game-of-the-week or playoff games.
Another reason Netflix may be showing more interest in live sports: it launched an ad-supported tier a year ago. Live sports programming is tailor-made for such a tier.
The league’s media rights package should see a lot of interest from current rightsholders ESPN and Warner Bros. Discovery. NBC has said that it is interested in getting involved with the NBA again. Amazon, Apple and Google/YouTube also have showed interest.
Initial viewership results from the In-Season Tournament have been encouraging for ESPN, which has carried games the past two Friday nights and has posted viewership increases from what it carried on November NBA Friday nights last year. SBJ’s Austin Karp has more on those numbers in the next story.
Karp’s Korner: Four audience trends to watch
SBJ’s Austin Karp dives inside some recent numbers:
- The NBA has to be heartened by the In-Season Tournament’s early numbers. For the two Fridays that it has carried tournament games, ESPN viewership is up 55% vs. the comparable windows last season. And it’s not just ESPN. Viewership of tournament games on NBA League Pass is up 42% vs. the 2023 regular-season average to date.
- NASCAR picked a bad year to post record-low viewership. As the circuit is negotiating with broadcasters and streamers on a new media deal, it delivered what looks to be its least-watched Cup Series season on record. Overall, viewership was only down 5% from 2022. A few Sunday rainouts hurt. But over the last few years, NASCAR's top series has consistently delivered around 3 million viewers per season across Fox, NBC, USA and FS1.
- F1 has a Max Verstappen problem. The driver has won 17 of 20 races so far this season, making the competition, frankly, boring. The series is averaging 1.1 million viewers in 2023 heading into the debut Las Vegas Grand Prix -- down 8% from last season’s record-setting figure across ABC, ESPN and ESPN2. The 1am ET start for Vegas isn’t likely to help viewership.
- The NFL is king. We all know that. But smaller properties are finding more success doing programming attached to NFL singleheaders. Two weeks ago, the NCAA set a volleyball record. Last week, SailGP aired an event opposite a CBS singleheader and drew its best audience on record (1.8 million viewers).
ESPN Bet officially launches Tuesday
Don’t expect to see a lot of ESPN Bet branding on “Monday Night Football” tonight. The betting service officially launches tomorrow, but viewers for tonight’s game will only catch ESPN Bet branding a couple of times.
The network plans to run a 30-second promo during "Monday Night Countdown," and the pregame segment where analysts pick the winner of tonight’s Broncos-Bills game will be sponsored by ESPN Bet. After the game, Scott Van Pelt’s "Bad Beats" segment will feature ESPN Bet branding -- something that started last week.
My colleague Bill King has a good story in this week's SBJ about what to expect once ESPN Bet goes live. As ESPN VP/Sports Betting and Fantasy Mike Morrison told King, “You’re going to look to match up key content platforms, key shows, key talent to make sure you’re serving all the sports fans. We’re speaking to sports fans, not solely sports bettors. And I think that’s a very big difference between ESPN Bet and any other sportsbook.”
- The World Series provided the most recent stage for a California drone specialist that provides viewers with fresh perspectives on some of the biggest moments in TV sports, notes SBJ's Erik Bacharach .
- Dick Vitale said his vocal cord cancer "is gone" but he needs more time for voice healing and is not yet ready to return to his longtime position as an ESPN college basketball analyst.
- Fun fact: Mentions of Gunnar Henderson on the Sports Media Podcast will be rising sharply now that he has been named AL Rookie of the Year .
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The IRS announced new tax brackets for 2024—here's what you need to know
The Internal Revenue Service announced on Thursday that the thresholds for income tax brackets, and the standard amount Americans can deduct, are both moving up .
The moves — two among several adjustments based on rising inflation — means that taxpayers will have to earn more money to qualify for higher income brackets and their correspondingly higher rates for tax year 2024.
The top rate of 37%, for instance, will apply to individuals with annual taxable income above $609,350 or to jointly filing married couples who earn more than $731,200. That's a bump up from tax year 2023 (the taxes you'll owe in April) for which the thresholds were $578,125 and $693,750, respectively.
The standard deduction — the set amount of money by which you can reduce the income you're taxed on if you don't itemize — will get a boost to $14,600 for single filers in 2024, up from $13,850 in 2023. The deduction for married couples filing jointly jumps from $27,700 to $29,200.
Here's how the new brackets will look for single filers and married couples filing jointly.
Tax season reminders
As you read through any news about changes from the IRS, it always pays to keep a few things in mind.
These are marginal tax rates
The charts above should serve as a reminder that the U.S. uses graduated tax rates. That means the percentage you see associated with a particular bracket doesn't apply to the entirety of your income. Rather, each portion of your taxable income, calculated by subtracting your standard or itemized deductions from your gross income, is taxed piece-by-piece as you ascend the income ladder.
That means, for 2024, you'll pay 10% on your first $23,200, then 12% on dollars 23,201 to 94,300, and so on. In other words, someone with $100,000 in taxable income in 2024 would fall into the 22% bracket, but would owe a tax bill far below $22,000.
Get your tax years straight
Tax years can get confusing. The changes the IRS announced on Thursday are for tax year 2024, for which returns will be due in April 2025.
Tax year 2023 will come to a close in at year-end, and you will have until Monday, April 15, 2024 to get your return in.
Pay attention to changes where they apply to you
The tax brackets and standard deduction aren't the only IRS provisions that are floating up alongside inflation. There were a host of others that may or may not apply to your specific financial situation.
High net worth individuals would be wise to pay attention to increases in the alternative minimum tax (a filing convention for high earners) and thresholds for estate tax exemptions.
Those with low to moderate incomes will see a boost in the Earned Income Tax Credit, which will be worth a maximum $7,830 in 2024, up from $7,430 in 2023.
And if you're still in the health insurance enrollment process for next year, note that the maximum you can contribute to a health-care flexible spending account climbs to $3,200 in 2024, a $150 increase from this year's upper limit.
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