• Tel: 0161 737 5290

Your Domiciliary Care Agency Business Plan: A Simple Guide

Powerful integrations

Fastpay Logo carousel

Backed by industry standards

Fastpay Logo carousel6

If you’re considering setting up a care agency that supports people in their own homes, then the first task is to write a detailed business plan.

This step-by-step guide to creating a domiciliary care agency business plan will help you to design your dream business. It will include the following:

Step 1: Remind Yourself Why You’re Writing A Business Plan

Step 2: all about you, step 3: overview summary of your business, step 4: your services in more detail, step 5: deep dive on the market.

Step 6: Analyse Your Competition

Step 7: Your Plan for Marketing

Domiciliary Care Agency Business Plan

Before you put pen to paper or open up your laptop to start typing, first remind yourself why a thorough, considered business plan is so important.

Starting a new business in any sector involves a lot of initial planning and consideration. Scrimp on this and your start-up could fail spectacularly. But put time, effort and attention into the early preparation and your business is more likely to succeed and grow exponentially.

A comprehensive business plan will not only help to ensure success in the long term, it will also aid you in securing funding, as it clearly demonstrates you have done your homework. It will direct your attention and assist you with organising your time. And, in the future, you can refer back to it to help you expand, or guide you back on track if you’ve lost focus.

With this in mind, make sure you put aside dedicated time to research, write and prepare your home care agency business plan . It will make all the difference in the long run.

Home Care Agency Business Plan

Now that your mindset is in the right place, start writing your domiciliary care agency business plan . The first step is to introduce yourself.

A detailed section upfront about who you are and why you are qualified to run a business of this kind will reassure potential investors, as well as help you to sell yourself and your business to new clients.

This summary should include the following points:

1. Your career background and experience in the industry

If you, personally, don’t have extensive experience in the industry, then detail how you plan to expand your knowledge. Perhaps you have a mentor, or plan to employ someone who is an expert in the home healthcare field.

2. Your qualifications for adult care

There are many rules and industry regulations when it comes to providing care . And those providing support in people’s own homes must have the required qualifications.

England’s independent regulator of health and social care is called the Care Quality Commission (CQC) . All domiciliary care agencies must be registered, and it carries out regular inspections and enforces high standards. The details of the relevant qualifications required are noted on the website.

If you already have these qualifications, then ensure they’re listed in your business plan. And if you don’t, then include a plan for how you will train to acquire them. Or, if your strategy is to hire qualified staff, then ensure this is explained clearly.

You, and anyone you plan to employ, must have a Disclosure Barring Service (DBS) check to ensure you’re eligible to work in healthcare.

3. Any existing connections you can utilise

Detail here any relationships you have, for example with suppliers or potential clients, that you can leverage for your business.

This section needs to showcase the most important and relevant points about you and your career history. Don’t be tempted to simply copy and paste your three-page CV here. That can be attached to the end of the business plan as an appendix, or supplied if requested.

Your Business Overview

This executive summary should clearly state what your business is, who you intend to target and how you plan to operate. You can go into more detail in supporting sections later on in the document.

This succinct statement of intent should include the following:

  • The name of your business
  • What services you plan to offer
  • Who you plan to offer those services to (your target market)
  • How you plan to operate and staff the business

This section should also contain:

Your business vision

A business vision is future-based and states, at the highest level, what a company wants to achieve in the long term. Its purpose is to inspire the leadership and employees, rather than customers, and give a purpose and meaning to the organisation. It should encapsulate where your business is going and be aspirational.

Business vision statements can feel lofty, but they should be meaningful. A famous example is Disney’s vision ‘to make people happy’.

Your mission statement

This differs from the vision in that it’s all about what you’re doing right now. A mission statement is present-based and should demonstrate how you plan to fulfil your vision. It should be actionable.

For example, if your vision is to ‘make people happy in their old-age’ then your mission might be: ‘by providing around-the-clock high-quality and affordable care to the elderly in their own homes in the city of xxx’.

SWOT analysis

A SWOT analysis details your business’ strengths, weaknesses, opportunities and threats.

In the strengths section you can detail your unique selling points and what sets you apart from your competition.

Break down your business weaknesses, such as low public awareness, recruitment difficulties or client retention.

The opportunities can highlight the number of potential customers in your target location, or other areas that you can expand to. You can illustrate your plans for future growth by using SMART goals which are specific, measurable, attainable, relevant and timely.

And the threats could include competition, change in government policies meaning expensive re-training or economic downtown impacting the elderly’s spending habits.

How you plan to finance your business

Detail here how you will fund the start-up investment required to launch your new business. Create a detailed budget which includes all the expected expenditures to get up and running. This could include premises rent, utilities bills, website development, travel, insurance, printing business cards, training etc.

Note down if you have already secured funding, for example from personal savings or private loans from family and friends, and what investment you still require. Explain what additional investment or loans you might also require and where / how you plan to acquire these, such as loans from banks or specialist providers.

This section should also include sales forecasts for the first three years, as well as any time period breakdown you would like to include (e.g. monthly, quarterly etc.). You’ll need to project what sales you need to make to cover your regular outgoings (e.g. monthly expenses), and make a profit.

Following your overview summary, this section of your domiciliary care agency business plan should go into depth about your business’ services.

This can include:

The home care services you plan to offer

For example, nursing, companionship, domestic or housekeeping, personal care or emergency care. It might also include mental health counselling or assisting with home medication management.

How you’ll carry out the services

Such as 30-minute appointments, eight-hour shifts, 24-hour live-in care or emergency call outs.

How much the services will cost you to deliver

Detail here the equipment, training, travel, business software etc. that you require to operate effectively.

Pricing strategy

This strategy includes the rate card prices you plan to charge for all your services. Include whether you will offer payment plans, contracts or pay-as-you-go hourly billing. What the payment options will be (e.g. cash, Direct Debit, mobile card machine) and any discounts for repeat business or longer-term contracts.

Sales strategy

The sales strategy determines how you’ll sell these services to customers. For example, customers can book a package of home care visits online through your website, in-person at a physical office, or over the phone etc.

Legal and insurance requirements

As noted above, the home care industry is strictly regulated. You can’t start operating until you’re registered with the CQC and staff have the appropriate qualifications.

Also detail the insurance your business will require to be able to care for clients in their own homes, administer medication and be responsible for their wellbeing.

Essential procedures and policies you’ll put in place

The CQC looks for specific procedures and policies to ensure a high standard of governance.

These could include a grievance policy, a confidentiality policy, a procedure on bullying or harassment, as well as specific policies on showering and bathing clients. You should also consider application forms for new customers, employment contracts and cancellation procedures.

Growth potential for your services

This can include your plans to expand into new locations, upsell or cross-sell different services to existing clients as well as signing up clients to annual contracts.

market deep dive

Following the top-line overview on your target market in your summary, this section takes a deep dive on your ideal customers.

This market evaluation can be pulled together from desk research including online searches and by consuming media such as newspapers. You can also undertake field research in the form of interviewing your potential customers, conducting questionnaires and gathering first-hand feedback on your proposed offering.

This section will help strengthen your home care agency business plan with quotes and soundbites, statistics from credible sources and industry forecasts.

Incorporate the following:

  • General standing of the UK domiciliary care market, predictions for growth, industry forecasts
  • Who your target customers are e.g. age, gender, location, needs and desires, lifestyle and hobbies etc.
  • How many of these customers will your business potentially be able to reach
  • Any existing relationships with these target customers that you can leverage
  • Why will these customers buy your services over the competition

Step 6: Analyse Your Competition  

You might have touched upon your competition in the ‘threats’ part of your SWOT analysis, however this part of your home care agency business plan will further explore your competitors.

As with your market research, scrutinising your competitors will involve desk and field research. By getting out and about in the community you plan to target, you’ll be able to identify other similar companies that operate in the same location. They might advertise in local media or on prominent billboards, or they could have signage outside their offices or branded vehicles.

Evaluate your competition by:

  • identifying direct competition to your business and map out their strengths, weakness and differences (e.g. operating in the same target geography, offering the same services, offering similar prices etc.)
  • identifying indirect competition (e.g. residential care homes or nursing homes) and identify their strengths and weaknesses
  • mapping out how you plan to differentiate from this competition

Having a thorough understanding of your competition will enable you to see clearly any ‘gaps’ e.g. how your business can stand out from the crowd; what services aren’t currently being offered; what price points aren’t available; and what target customers’ needs aren’t being met.

A marketing strategy is an important part of your domiciliary care agency business plan . Effective marketing will target the right audience at the appropriate time and via the most relevant channels. This will ensure that you have customers flocking to your new business.

Your strategy should detail:

  • any tasks that need to be completed before marketing begins e.g. creating a logo, setting up a website and business phone number etc.
  • when you plan to promote your business, for example during the launch period, and then ongoing activity
  • what tactics you plan to use, e.g. advertising, leaflet drops, website, branded vehicles etc.
  • proposed budget for marketing activity

You can also detail incentive schemes for clients to prompt word of mouth, and any other ways you plan to promote your business, such as networking.

Write Your Home Care Agency Business Plan Today

Launching a new business takes careful consideration. Dedicating time and focus to creating a comprehensive business plan will ensure your domiciliary care agency booms rather than goes bust.

Choose FastPay to get your business setup on Direct Debit .

Most Popular Posts


Leveraging Payment Solutions for Success

Enhancing Insurance Growth: Leveraging Payment Solutions for Success   In the relentless and highly competitive

domiciliary care business plan template

Choosing the Ideal Recurring Payment Method for Your Business

Choosing the Ideal Recurring Payment Method for Your Business   Are you eager to streamline

domiciliary care business plan template

Gross vs. Net Income: Understanding the Bottom Line

Gross vs. Net Income: Understanding the Bottom Line In the realm of personal finance and

What our clients say

Phil Little – Managing Director

Why choose FastPay

For a bespoke quote or to find out more about our services, just fill out the form below. One of our specialised staff will be in touch as soon as possible.

24 Hour Setup

Fast, easy set up


Personal service


Flexible & Secure

  • Meet The Team
  • Manchester Office
  • London Office


  • Bank Loan Business Plans Help to secure initial investment
  • Crowd Funding Business Plans Attract donations with our support
  • Expansion Business Plans Take your business to new heights
  • Franchise Business Plans Franchise Success with Hudson
  • Grants Business Plans Get buy in from funders
  • Immigration Business Plans Expand into overseas markets
  • Investor Ready Business Plans Gain trust from investors
  • Non Profit Business Plans Reach more service users
  • Start up Business Plans Get your ideas off the ground
  • Traditional Business Plans Get ready for growth
  • Funding Opportunities
  • How it works
  • Bank Loan Business Plans
  • Crowd Funding Business Plans
  • Expansion Business Plans
  • Franchise Business Plans
  • Grants Business Plans
  • Immigration Business Plans
  • Investor Ready Business Plans
  • Non Profit Business Plans
  • Start up Business Plans
  • Traditional Business Plans
  • Testimonials
  • Get a Quote

domiciliary care business plan template

Domiciliary Care Business Plan

March 27, 2023.

Domiciliary care , also known as home care, is a rapidly growing sector within the United Kingdom. With an ageing population and an increasing desire for individuals to remain in their homes for as long as possible, the demand for quality home care services continues to rise. Consequently, starting a domiciliary care business can be both a rewarding and lucrative venture.

However, establishing a successful domiciliary care business requires careful planning and a comprehensive understanding of the various aspects involved.

This blog will delve into the process of writing a robust domiciliary care business plan, touching on the key components and offering tips on how to craft a compelling document that will help secure funding and attract clients.

Executive Summary

Begin your business plan with an executive summary. This section should provide an overview of your business, highlighting the key points that will be covered in more detail throughout the document. Include information on the market opportunity, your unique selling points, and the goals you hope to achieve. Be concise and clear, as this section should pique the interest of potential investors and partners.

Company Overview

In this section, outline the basic details of your business, including:

  • Business name and legal structure (e.g., sole proprietorship, partnership, limited company).
  • Ownership and management team, including their relevant experience and qualifications.
  • The location of your business and the areas you plan to serve.
  • Your company mission statement and values.

Market Analysis

A thorough market analysis is crucial to understanding the competitive landscape and identifying opportunities for your domiciliary care business. Research and include the following:

  • An overview of the UK domiciliary care market, including current trends and growth projections.
  • An analysis of your local market, including demographics, demand for care services, and existing providers.
  • A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, identifies areas where your business can excel and potential challenges you may face.
  • A clear definition of your target audience, including their needs and preferences.

Services Offered

Clearly define the range of services your domiciliary care business will offer. It’s important to strike a balance between providing a comprehensive range of services and specialising in specific areas. Consider the following:

  • Personal care (e.g., assistance with bathing, dressing, grooming).
  • Domestic support (e.g., housekeeping, laundry, meal preparation).
  • Companionship and social care (e.g., conversation, social outings, emotional support).
  • Specialist care (e.g., dementia care, end-of-life care, disability support).
  • Respite care for family carers.

Marketing and Sales Strategy

A well-thought-out marketing and sales strategy is essential for attracting clients and building your business’s reputation. Outline your approach to promoting your services and engaging with potential clients, considering the following:

  • Branding and positioning, including logo, colours, and key messages.
  • Marketing channels, such as local newspapers, radio, social media, and online directories.
  • Networking opportunities, including partnerships with local healthcare providers, community groups, and care associations.
  • Client acquisition strategies, such as referrals, word of mouth, and targeted advertising campaigns.
  • Customer retention tactics, including exceptional care quality, regular communication, and ongoing support for clients and their families.

Operations and Staffing

The success of your domiciliary care business hinges on the quality and efficiency of your operations. Detail your plans for managing day-to-day activities, including:

  • Staff recruitment and training, ensuring that all carers meet the necessary qualifications and experience levels.
  • Policies and procedures for safeguarding clients, maintaining confidentiality, and adhering to industry regulations and standards.
  • Quality assurance measures, such as regular staff evaluations, client feedback, and continuous improvement initiatives.
  • A system for managing client schedules, care plans, and staff rosters.
  • Transportation arrangements for staff members, if required
  • Plans for investing in technology and software to streamline operations and improve client care.

Regulatory Compliance and Accreditation

Domiciliary care providers must comply with a variety of regulations and guidelines in the UK. In this section, outline your plans for ensuring compliance and obtaining relevant accreditations, including:

  • Registering with the Care Quality Commission ( CQC ) in England, the Care Inspectorate Wales (CIW) in Wales, or the Care Inspectorate in Scotland, depending on your location.
  • Developing and implementing robust policies and procedures that adhere to the relevant regulatory frameworks (e.g., Health and Social Care Act 2008, Essential Standards of Quality and Safety).
  • Ensuring staff are trained in and adhere to key legislation, such as the General Data Protection Regulation (GDPR), the Equality Act 2010, and the Health and Safety at Work Act 1974.
  • Pursuing relevant industry accreditations, such as ISO 9001 or Investors in People, to demonstrate your commitment to quality and continuous improvement.

Financial Projections and Funding Requirements

A strong financial plan is essential for demonstrating the viability of your domiciliary care business and securing funding from investors or lenders. This includes:

  • A detailed start-up budget, outlining the costs of setting up your business, such as registration fees, insurance, equipment, marketing, and initial staff recruitment and training.
  • Revenue projections for the first three to five years of operation, based on your market analysis and projected client base.
  • A cash flow forecast, illustrating your expected income and expenses on a monthly basis, including staff wages, rent, utilities, marketing, and other operational costs.
  • A break-even analysis indicates when your business will become profitable.
  • Funding requirements, detailing the amount of investment needed to launch and grow your business, and how the funds will be used.
  • A contingency plan, outlining how your business will manage potential risks and setbacks, such as changes in regulations, market downturns, or staff shortages.

Risk Management and Mitigation

Every business faces risks, and it’s crucial to identify and plan for potential challenges in your domiciliary care business. In this section, discuss the key risks associated with your business and the strategies you’ll employ to mitigate them. Some common risks and mitigation strategies include:

  • Staff shortages: Implement an effective recruitment and retention strategy, offering competitive wages, comprehensive training, and opportunities for career development.
  • Client safety and well-being: Develop and enforce robust policies and procedures for safeguarding clients, providing ongoing staff training, and maintaining high care standards.
  • Regulatory compliance: Stay up to date with industry regulations and guidelines, conducting regular internal audits and seeking external guidance as needed.
  • Market competition: Continuously improve your services and marketing efforts, differentiating your business from competitors and building a strong reputation in the community.

Exit Strategy

While it may seem counterintuitive to plan for the end of your business at the outset, having an exit strategy in place can be beneficial for both you and potential investors. Your exit strategy should outline the circumstances under which you might consider selling or closing your business, as well as the steps you would take to ensure a smooth transition. Common exit strategies include:

  • Selling the business to a larger domiciliary care provider or another interested party.
  • Merging with another care provider to create a larger, more competitive entity.
  • Passing the business on to a family member or trusted employee.
  • Liquidating the business and distributing assets to stakeholders.

Let’s sum it up!

Writing a comprehensive domiciliary care business plan is a crucial step in establishing a successful and sustainable business in this growing sector. By thoroughly researching and addressing each aspect of your business, from market analysis and services offered to financial projections and risk management, you can create a robust roadmap for your domiciliary care venture. Not only will a well-crafted business plan help you secure funding and attract clients, but it will also serve as a valuable tool for guiding your business’s growth and development over time.

Remember, the business plan is a living document, and it’s essential to revisit and update it regularly to reflect changes in the market, regulations, and your business’s evolving needs. By staying proactive and adaptive, you can ensure that your domiciliary care business remains competitive and continues to provide exceptional care to your clients.

In summary, crafting a compelling and comprehensive domiciliary care business plan involves:

  • Writing a clear and concise executive summary.
  • Providing an overview of your company’s structure and values.
  • Conducting thorough market analysis and defining your target audience.
  • Detailing the services, you’ll offer and any specialisations.
  • Outlining your marketing and sales strategy for client acquisition and retention.
  • Developing plans for efficient operations and staffing.
  • Ensuring regulatory compliance and pursuing relevant accreditations.
  • Creating detailed financial projections and identifying funding requirements.
  • Addressing risk management and mitigation strategies.
  • Considering exit strategies for potential future scenarios.

By addressing these key components in your business plan, you will be well-prepared to navigate the challenges and opportunities that come with running a domiciliary care business. As you embark on this rewarding journey, always keep your client’s needs and well-being at the heart of your decision-making and strive for continuous improvement in both your services and operations. With dedication, passion, and a solid plan in place, you can make a meaningful impact on the lives of those in need of quality home care, while building a thriving and sustainable business in the process.

Need help with developing a business plan?

Now you know about Business Plans, you may wonder how we can help you.

At Hudson, we specialise in writing bespoke business plans for Care Agencies for your marketing endeavour or as a part of the tender response. If you want an outsourced approach to writing a business plan for your care agency, our Succeed division is here to help. Our  Bid Management Consultants have over 60 years of experience in bid writing and an 87% success rate, allowing us to create a business plan funders like to see.

Need Tender Writing Help?

Tender writing.

Once you’ve found the perfect bid for your business,  send it  our way. Our  Bid Writers  can take care of the whole thing for you they’ll even submit it on your behalf. They’ll let you know what they need from you, providing you with a full  Tender Writing  breakdown.

Tender Ready

Our  Tender Ready  4-week programme is perfect for businesses that have never tendered before. A Bid Writer will work with you to ensure you have everything in place to tender successfully. Tender Ready offers your business:

  • A 12-month subscription to one  Hudson Discover
  • Access to Global Bid Directors and Senior Bidding Professionals.
  • An Organisation-wide Bid library, including 3  case studies , 5 CVs and policies.
  • Additional flexible benefits.

Tender Improvement

If you’ve been tendering but aren’t seeing success from your current efforts, our  Tender Improvement  package can help. Our Bid Team will assess your previous responses and  tender documents . They will work with you to improve for future submissions. This package includes a 12-month subscription to a Hudson Discover portal and additional tendering development services.

Tender Mentor

If you’ve written your tender response and need it double-checked for errors, Tender Mentor can help. A Bid Writer will proofread your work for any inconsistencies, grammar, or spelling mistakes. They will also ensure it’s in line with the specification before you submit it. This is a great way of improving your skills and understanding of how to polish your tender.

Additional support:

Do you only require assistance with PQQs or SQs? We can help!

Submit the relevant information regarding the work you need, and we will provide a quote for the work agreed upon.

We provide support at all levels of the bid writing process, so if you simply need it proofread before you submit it, we can also help with that!

Discover Elite

Need help finding healthcare tenders ? At Hudson, we can help you find the right tenders for your business through our sector-specific portals!

Upgrading to Discover Elite can optimise your tendering efforts!

Our two new time-saving tools can improve competitor awareness and success rate when bidding for a contract:

The Ultimate Time Save Package (for those on the go!)

  • Five tender breakdowns per month.
  • Annual subscription to two sector-specific portals.
  • Dedicated account manager.

The Become a Pre-Bid Master package

  • All of the above.
  • Seven tender breakdowns per month.
  • Bid Strategy delivered by a Senior Bid Manager (minimum five years experience). Our Global Bid Director will manage the bid strategy.

Our other divisions:

Wanting to impress a buyer? Our creative content agency Vocal is always on hand to help!

Our Vocal team are never afraid to be heard – we’re a loud bunch!

From micro-businesses to large organisations, we provide ways to make your business stand out from the crowd. We can transform your bid into a professionally designed tender document!

Vocal specialises in:

  • Copywriting
  • Illustration

Our online virtual learning environment for Education, Enterprise and Home Learners is currently being used to power our platforms – Tender VLE and Procure VLE (Coming soon).

We believe in learning at your own pace, wherever you are!

Find more helpful tips and advice in our blogs. We cover topics including:

How to prepare your graphic design business plan.

  • How to Write a Good Business Plan: 7 Tips from the Experts
  • Cleaning Services Business Plan: Explained 

How to Make a Business Plan Step by Step

How to write up a business plan: 6 tips you need to know.

  • How to Prepare a Business Plan in 8 Steps

Share This Insight

Contact a consultant, care agency business plan, cleaning services business plan: explained.

  • Get Help Writing a Business Plan from the Experts!

Similar Insights

Domiciliary Care Business Plan

Domiciliary Care Business Plan Domiciliary care, also known as home care, is a rapidly growing sector within the United Kingdom. […]

Care Agency Business Plan

Care Agency Business Plan Starting your own Care Agency in the UK isn’t easy, but having a properly developed business […]

How to Write Up a Business Plan: 6 Tips You Need to Know!

6 steps for how to write up a business plan  Are you wondering how to write up a business plan? […]

How to Prepare Your Graphic Design Business Plan

Looking to set up a graphic design business plan? Here’s some advice from the experts! Are you looking for help […]

Cleaning Services Business Plan: Explained

How to write a cleaning services business plan Are you required to write a cleaning services business plan, but don’t […]

How to Make a Business Plan Step by Step

Here are 5 tips for how to make a business plan step by step If you’re looking for how to […]

Request a Callback


domiciliary care business plan template

Home Care Business Plan Template

        You will have a clear, concise idea of what the business is about and how the founder and current president, [owner name], intends to start, grow and continue strong and steady growth.

        The purpose of a business plan is to create a plan, a blueprint or roadmap on paper to follow. It’s for you to really think through how your business will operate and about areas of the business you haven’t thought about. You’ll be most successful when you put in the effort and really THINK about it. Your goal is to develop a fairly simple plan first to start your Home Care Agency which often is enough for most small businesses getting started using their own capital. If you’re seeking one or more investors, a different, more comprehensive plan will serve you better with much more consideration in which case.

Executive Summary

        The Executive Summary is a summary of the highlights of your business plan. While it appears first in the layout of your plan, most find it easiest to complete the Executive Summary last. It should be succinct and no more than 2 pages.

Business Description

        The Business Description provides a complete overview about your business idea/concept/ service/ etc. It differs from the Executive Summary in that it goes into detail about the description. Challenge to yourself to truly THINK about what you see your business described as. Your business should be unique, differing from your competition. Describe who, what, why, where and how it’s different. Use the example to help get you started.

Your  Home Care

        provides  [medical / non-medical]  care services to  [elderly, disabled and people of all ages physical conditions and cognitive abilities]  who would like to remain living at home, yet require assistance with certain daily or weekly activities. Working closely with clients and their families we provide personalized assistance in client’s own home, the hospital, long-term assisted living facilities and other places of residence with things like:

Non-Medical Services

  •  Warm Companionship
  •  Meal Preparation
  •  Incidental Transportation
  •  Light Housekeeping
  •  Errands & Shopping
  •  Medication Reminders
  •  Laundry & Linen Washing
  •  Recreational Activities
  •  Personal Hygiene & Dressing Assistance
  •  Senior Information Resource
  •  Alzheimer’s care / Dementia care
  •  Respite Care

Home Health Care Services (Medical)

  •  Professional Nursing
  •  Personal care
  •  Senior care
  •  Pediatric nursing
  •  IV therapy
  •  Physical Therapy
  •  Occupational Therapy
  •  Speech Therapy

        To be known as the crème-de-la-crème of home care providers in our market, providing the very best, first-rate care to clients in our geographical market by employing only proven, hard-working, professional, honest, compassionate and ethical home care providers in the market who are dedicated provide outstanding home care services and improving the quality of clients’ lives.

        To assist every client with improving their quality of life, encouraging independence and allowing them to be comfortable with excellent care in their own homes by providing first-class, professional care with respect, dignity, compassion, the highest ethical standards and honor

Value Proposition

        What makes your home care agency services/products better than all the others? This shouldn’t be price – it will be difficult to defend and by differentiating yourself solely by price, it sets your business up as a commodity driven service – often suffering with poor service in lieu of charging a fair price for excellent services .

Industry Analysis

        What does the home care industry look like? Are there trends in your geographic area? What do your target clients buy, eat, education, income, habits, health levels, lifestyles, etc. The more detail you have the better your chances of success. This is an opportunity to find a specific niche that may be present in your own backyard. No example is provided in this area because you should know this. If you don’t – you need to do the homework to know and understand your market and the industry if you plan to enter it.


        Who are your competitors? Specifically, by name, location, age of the agency, what they specialize in and how they are different from you. What market share do they have? Are there any other service companies that could be considered competitors? (i/e: really inexpensive care homes, private caregiver market, etc). Even if there are no “direct” competitors, there will ALWAYS be some that are close

Marketing Strategies

        How will you get your product into the marketplace? Think of non-conventional (viral  Marketing) methods that are cheaper than traditional (TV, radio, print) and have a higher  Impact. Examples:

Networking –meeting people and creating the relationships with the many faces who refer clients to various home care service providers. By attending the opportunities for networking, meeting business leaders and more.

Online Promotions

          Website.   Develop an informative website and will include the website address in all online and offline marketing collateral.

          Press Releases.   Work with online press release distribution firms  to generate awareness of our services by issuing press releases to leading search engines and online news sites.

          Social Media Marketing.  Promote your agency on Facebook, Twitter, LinkedIn and other social media channels that may be frequented by your target market. All social sites will be used to generate a buzz about your services and build your agency’s image. The goal is solely to build connections with the health care industry and consumers and convince them to avail your services.

          E-mail Marketing.   Implement an e-mail marketing campaign to target local health care facilities and professionals that could provide client referrals to agency.

          E-mail Program.  Regularly distribute a newsletter to highlight new services, employees, agency certifications and home care industry news. Include links to lure subscribers to visit your website for further information.

Offline Promotions

  • Cold Calls.   Develop a list of local health care facilities, senior organizations and social centers to cold call in an effort to gain client referrals.
  • Brochures/Flyers.  Develop informational (postcard) brochures and flyers and distribute via a targeted direct mail campaign.
  • Press Releases.   Share press releases highlighting news about our agency to print news outlets in our target area.
  • Business Cards.  Distribute business cards in high-profile gatherings and share them indiscriminately to spread word of mouth regarding your services.
  • Exhibitions.   Participate in health care industry trade shows and events hosted by senior organizations and other relevant industry events, workshops and seminars to generate buzz about your agency.
  • Organization Affiliation  – Joining local and regional organizations like Health Care Industry Orgs, and Insurance company orgs.
  • Public Speaking  – By speaking to organizations, senior centers, doctor, nurse and discharge planner meetings, etc. we’ll become seen as experts in our given niche. 

Business & Health Fairs – Attending and showing the presence at these shows brings more

  Barriers to Entry

        What will stop you from entering your market place? Regulations, competition, cost of entry, monopoly, syndication? Also, how will your setup your own barriers to entry for other potential entrants into the marketplace?

        State and county laws can thwart certain services from being provided by increasing the requirements and certification levels. Are there any present in your area? Maybe it’s obtaining the State Survey sign off or Medicare certification. List the obstacles that could keep you from getting started and growing.

Distribution Channel

        How will you get your services/product to your market? For example – if you cover 3 counties – how will you manage logistics? Who will provide the care? Who will do the follow up visits and ensure care quality? Will you team with another company that provides a complimentary business where you can team with one another?

Team Summary

        Often this can be the most important part of your business plan. Who else believes in the idea of you entering the home care industry and the experience of your team in the various areas?  (Technical, business, marketing, operations, HR, etc.)

Personnel Plan

        You will initially hire four staff members to manage the agency’s operations. Each hired staff member will meet the state of Colorado educational and training requirements. Additional recruiting will occur as the agency enters the expansion phase.

Organizational Hierarchy (example):

  • CEO/ Administrative Director
  • Administrative Assistant
  • Home Care Aide  

        The  Administrative Director  will be responsible for planning, implementing, organizing, and developing in-home care services. This work includes, but is not limited to: operations administration, community/client education and staff supervision. This individual also will assume all social work services during the agency’s initial phase.

        The  Administrative Assistant  will perform routine clerical and organizational tasks. This individual will organize files, draft messages, schedule in-home care appointments and support other staff.

          Home Care Aides  will administer in-home client services. These individuals will assist with activities such as bathing and dressing, and will provide services such as light housekeeping, errand services, personal care and companionship.

  Financial Analysis

Insert all the financial projections and forecasts here. Cash flow, income statements,  balance sheet, as well as start-up income required. This is arguably the most important  part of your business plan, spend plenty of time on this and be able to justify any  assumptions.

SWOT Analysis

        S trengths  W eaknesses  O pportunities  T hreats

        Consider the conditions in which your service business will operate. What are your Strengths and Weaknesses? These are internal (team, company, service). Opportunities and threats are external (local, regional and national market place, trends, etc.)

  • Comprehensive Home Care and Geriatric Services.   Custom home care and geriatric services aimed at enabling staff to deliver reliable, responsive care.
  • Experienced, Well-Trained Staff.  Staff members will undergo initial and continuing education and training programs required by the home care industry.
  • Long Operational Hours.   Provide service during normal business hours and also will be available for on-call emergencies 24 hours, seven days a week.
  • Lack of Brand Identity and Image.  As a start-up business, currently lack a brand identity and image.  Will need adequate time to create awareness of your agency.
  • Low Staffing Numbers.  Professionals hired to manage the agency’s initial operations will be experienced, yet you may not have enough staff to effectively cover the needs of the market. This could cause slow growth of your operation, which management could not afford.
  • Small Marketing Budget.  A sizable marketing budget is required to get the most out of the agency’s initial launch. Anticipate needing a larger budget to make a substantial impact on the market.


  • Growing Market.  The home care market is rapidly increasing which presents extensive opportunities for new agencies entering the sector.
  • Aging Population.  As the U.S. population continues to age, the demand for personal home care and companionship is expected to significantly increase.
  • Affordability and Comfort.  Home care services are less expensive than nursing homes and assisted living facilities. Studies show that most people would prefer to receive care in their own homes versus a facility or hospital.
  • Expandable Business Model.  Home care agencies have the ability to expand into other markets as consumer needs grow.
  • v   Local Competition.  Several local competitors have national, well-recognized and trusted brands.
  • v   Professional Staff.  Recruiting, hiring and retaining quality, professional staff pose substantial risks. You will conduct extensive candidate research and background checks to eliminate some of the risks associated with employee recruitment and retention. Because studies predict patients will outnumber caregivers in the near future, you will need to position the agency as an attractive place to work with competitive and fair pay and benefits.
  • v   Business Cash Flow and Funding.  While the owner is using personal cash flow to cover start-up expenses, continuing to maintain adequate cash flow and solicit funding from outside sources presents a challenge you must overcome to succeed.
  • v   Regulatory Changes.  Federal health care laws like the Affordable Health Care Act and changes to Medicare and Medicaid payments can greatly affect your agency. In addition, state home care aide certification laws also could impact your business.

  Goals and Objectives

        What are your overall business goals? Your financials should include a lot of the income and expense goals. These goals/objectives are about identifying what you plan to accomplish with your business. It could be as simple as create a new career of owning a business or more in depth like using 10% of net profits going to a certain cause you believe in. The possibility of these things

Critical Success Factors

        What needs to be achieved that will enhance chances of your agency’s success? Identify what the possibility of these things happening are.

Exit Strategies

        How will you (or any investors) exit out of this project (if you want to) and make excellent return or to move onto your next “big idea”?

Future Developments

        What future plans do you have for your services (and products, if any)? As your company grows, what other plans do you have for your services? Do you want to grow into a regional or state-wide provider? Maybe you want to expand into medical and non-medical. The sky is the limit to what you’d like to do.

        Add any additional information here that may not fit into the sections above (quotes,  Recommendations, statistics, etc.). Your completed financials & projections should be included in the Financial Projections, however, you could place them in this section.

BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Home Health Care Business Plan Template [2023]


Home Health Care Business Plan Template

If you want to start a Home Health Care business or expand your current Home Health Care business, you need a business plan.

The following Home Health Care business plan template gives you the key elements to include in a winning Home Health Care Agency business plan.

Below is a sample home health care plan, outlining each of the key sections of a successful home care business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary

Business overview.

[Company Name] was founded by [Founder’s Name]. [Founder’s Name] is a nurse that has worked in local hospitals for over a decade. Her years of experience has taught her how to care for aging adults in a safe and supportive manner. [Founder’s Name] realizes the need for a quality and affordable home health care company as she has a difficult time placing her patients that are being discharged from the hospital with an agency that is reliable and within the patient’s budget. [Company Name] is a high-quality home health care agency that treats elderly patients with a wide array of illnesses and issues with a friendly and supportive staff that is also affordable and works within the patients budget.

Services Offered

[Company Name] will provide nursing, physical therapy, occupational therapy, home health aides, and social work services to its patient clients. In addition, their team of healthcare specialists will also be able to provide specialized services for Alzheimer’s, dementia, arthritis, and diabetic patients.

Customer Focus

[Company Name] will serve the aging community of [company location]. Many of the aging community has diabetes, arthritis, Alzheimer’s, dementia, etc. and would prefer to receive their care in the comfort of their own home rather than the hospital or assisted living facility. The demographics of the target customer profile is as follows:

  • 106,727 residents
  • Average income of $65,000
  • 63.4% married
  • 43.2% retired and/or over the age of 55
  • Median age: 42 years

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Management Team

[Company Name] is owned and operated by [Founder’s Name], a local nurse who has worked at local hospitals for over the past ten years. She has dealt with hundreds of elderly patients and their families finding adequate and affordable home health care upon being released from the hospital. [Founder’s Name] has realized there is a lack of quality and affordable home health care agencies in [company location]. She aims to provide the best in-home health care services while also being affordable for the patient and their families.

Aside from the nurses, therapists, aides, and social worker she will have on staff, [Founder’s Name] will also employ a receptionist and Office Manager to help with the administration and operation of the home health care agency.

Success Factors

[Company Name] has several advantages over its competition. Those advantages include:

  • Compassionate Staff: Knowledgeable and friendly staff of nurses, therapists, aides, and social workers who are highly knowledgeable and experienced in their field.
  • Location: [Company Name] will be able to service the entire metropolitan area of [company location] and its surrounding areas.
  • Quality Care: [Company Name] will provide expert services so that the patients are at the highest comfort level.
  • Pricing: [Company Name]’s pricing will be more affordable than its competition. They will also work on payment arrangements with the patient and their family so that the patient won’t have to sacrifice any type of care they might require because the cost is too high.

Financial Highlights

[Company Name] is seeking $150,000 in funding to launch its home health care business. The capital will be used for funding capital expenditures, staffing, marketing and advertising expenses, and working capital.

The breakout of the funding may be seen below:

  • Capital expenditures (computers, equipment, etc.): $20,000
  • Marketing and advertising: $10,000
  • Staffing costs: $60,000
  • Working capital: $10,000

II. Company Overview

Who is [company name].

[Company Name], is located at [insert location here] is a new home health care agency that provides skilled nursing services and occupational therapy to aging adults.

[Company Name] was founded by [Founder’s Name]. [Founder’s Name] is a nurse that has worked in the local hospital for over a decade. Her years of experience has taught her how to care for aging adults in a safe and supportive manner. [Founder’s Name] realizes the need for a quality and affordable home health care company as she has a difficult time placing her patients that are being discharged from the hospital with an agency that is reliable and within the patient’s budget. Many of her patients frequently use family members or friends that are inadequately trained or knowledgeable about what it takes to care for an elderly person. They have to rely on whomever is available because they can not afford a home health care agency. Most times, the caretaker’s schedule is inconsistent and the elderly person ends up back in the hospital because they are not receiving adequate nursing or therapy care.

A large segment of [Company Location]’s population is retired and/or elderly adults. There are not enough home health care agencies to support the aging population of this community.

[Company Name]’s History

[Founder’s Name] has been consulting with an attorney and CPA over the last few months to understand the business and financial obligations that go with owning their own business. Her lawyer has advised [Founder’s Name] that [Company Name] should be incorporated as an S-Corporation on [date of incorporation].

[Company Name] has identified the home health care office it will use as its headquarters. [Founder’s Name] has begun lease negotiations and began pricing out construction build-out for the facility.

Since incorporation, the company has achieved the following milestones:

  • Found office location and signed Letter of Intent to lease it
  • Decided on the company name, and developed the logo and website located at www…
  • Finalized list of services the company will be able to provide
  • Determined the office equipment and inventory requirements
  • Began recruiting key employees for the home health care operation

[Company Name]’s Services

Below is [Company Name]’s list of services. All services will be provided by a trained and licensed staff.

  • Skilled Nursing Services
  • Therapy and Rehabilitation
  • Alzheimer’s & Dementia Care
  • Diabetes Care
  • Arthritis Care
  • Home Health Aide
  • Medical Social Worker

[Company Name] will be able to provide daily services as well as accommodate on-call services and emergency response.

III. Industry Analysis

Strong and steady revenue growth is expected for the Home Care Providers industry over the five years to 2026 as a result of an aging population, increasing interest in home healthcare and expanded access to Medicare and Medicaid under the Patient Protection and Affordable Care Act (PPACA). The aging population will likely continue to foster revenue growth because this demographic not only requires more healthcare services compared with other age groups, but it also increasingly prefers home care. Payers will progressively shift to home care because it is more affordable than inpatient hospital and nursing home care.

Large companies will grow even larger through mergers and acquisitions. Moreover, home healthcare will evolve to include more chronic disease-management services, and consolidation will help the industry unite to influence policy change and benefit from larger-scale operations. Considering these projections, revenue is forecast to increase to $138 billion in the next five years.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the community residents of [company location] and its surrounding areas.

The community of [company location] has thousands of retired, elderly adults who require a greater need of attention. Many of the aging community has diabetes, arthritis, Alzheimer’s, dementia, etc. and would prefer to receive their care in the comfort of their own home rather than the hospital or assisted living facility.

Below is a demographic breakdown of this area:

Customer Segmentation

We will primarily target the following four customer segments:

  • Elderly patients who are being released from the hospital and their doctors highly recommended daily nursing services and/or therapy.
  • Elderly patients who had a recent fall and require physical and/or occupational therapy to heal from their injury.
  • Elderly patients who are suffering from Alzheimers or dementia and would prefer to remain in their home rather than an assisted living facility.
  • Elderly patients who are diabetic and/or suffer from severe arthritis and need daily assistance with medication, etc.

V. Competitive Analysis

Direct & indirect competitors.

Comanche County Home Health Comanche County Memorial Hospital’s Home Health & Hospice has provided home health services for over a decade. Their staff is comprised of dedicated professionals who are committed to providing quality care in the comfort and convenience of the patients’ home. Their home health aides can assist the patient with grooming and light chores around their home. Home health care will verify if home health aide services are covered by their insurance policy. They accept Medicare, Insurance/HMO/PPO, Medicaid, Private Pay. The home health care team works closely with the physician to plan the care and monitor the patients’ progress. The nurse will contact the physician with any laboratory results, medication changes, or alterations in their health status.

Registered nurses, licensed practical nurses, nutritionists, speech therapists, physical therapists, occupational therapists, home health aides, and medical social workers all work with the patient and their family to develop an individual plan of treatment.

Elara Caring Elara Caring is one of the nation’s largest providers of home-based care, with a footprint in the Northeast, Midwest, and South. Elara Caring brings together three award-winning organizations – Great Lakes Caring, National Home Health Care, and Jordan Health Services, into one transformational company. They provide the highest-quality comprehensive care continuum of personal care, skilled home health, hospice care, and behavioral health. Their intimate understanding of the patients’ needs allows them to apply proprietary platforms to deliver proactive, customized care that improves quality of life and keeps patients in their homes.

Elara Caring leads patients through the post-acute care journey by providing the appropriate level of care, delivered wherever our patients call home. The company’s intimate understanding of its patients’ needs allows it to apply proprietary platforms to deliver proactive, customized care that improves quality of life and keeps patients in their homes.

Encompass Health Serving the Lawton, Oklahoma area, they are one of the nation’s leading providers of home health services and continually set the standard of homecare through their people, their approach and their outcomes. The patient experience is at the core of everything they do. That’s why they work collaboratively with the patient’s team of experts to craft a plan of care that meets their specific needs. Their skilled nurses, physical therapists, occupational therapists, speech language pathologists, medical social workers and home health aides use a coordinated, interprofessional approach to deliver compassionate, specialized care in the comfort of home.

Whether recovering from a surgery, recent hospital stay, or managing a disease or injury, Encompass Health’s services are designed to meet patient’s where they are. They offer cutting-edge specialty programs that focus on patient education, self-management and reducing hospital readmission, resulting in better care and better outcomes for their patients.

Competitive Advantage

  • Compassionate Staff: Knowledgeable and friendly staff of nurses, therapists, aides, and social workers who are not only knowledgeable in their field, but place a special emphasis on compassion.
  • Quality Care: [Company Name] will provide expert services and their patients will receive quality treatment and care so that the patient is as comfortable as they can be.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Knowledgeable, friendly, expert staff of healthcare professionals.
  • Quality level of service and care.
  • Offering the best nursing, therapy, social worker, and aide services at competitive prices.

Promotions Strategy

[Company Name] will target all residents of [company location] within a 20-30 mile radius. The Company’s promotions strategy to reach the most clientele include:

Local Hospitals [Company Name] already has great relationships with the local hospitals. She will work to make sure the hospitals send referrals and highly recommend [company name] to its patients and their families upon releasing them from the hospital.

Nursing Homes and Assisted Living Facilities Oftentimes, an elderly patient will be placed in a nursing home or assisted living facility right away. Sometimes they are not happy and would rather go back home. [Company Name] will work with these facilities so that they recommend their agency for when a patient highly desires to receive the care in the comfort of their own home.

Website [Company Name] will have an informative and attractive website that will feature all of its services and referrals from other satisfied patients. The website will be highly informative and be designed in a way that is friendly and eye-catching.

SEO [Company Name] will invest in a high SEO presence so that the agency is listed at the top of the Google or Bing search engine when a family member is researching home health care agencies in [company location].

Billboard [Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The location of the billboard will be in an area of town where there are a lot of doctors offices, rehab facilities, and a hospital nearby.

Advertising [Company Name] will invest in advertisements in featured local publications, such as community newspapers and newsletters that focus on the retired and aging population.

Pricing Strategy

[Company Name]’s pricing will be moderate so customers feel they receive great value when purchasing its services.

VII. Operations Plan

Functional roles.

[Company Name] will need to fulfill the following functional roles in order to execute their business plan and ensure the company’s success:

Administrative Functions

  • General & administrative functions including legal, marketing, bookkeeping, tax, etc.
  • Staff management and scheduling
  • Hiring and training staff

Health Care Functions

  • Physical Therapist
  • Occupational Therapist
  • Home Health Aides
  • Social Worker

[Company Name] will achieve the following milestones in the following [] months:

  • Secure 2,000 square foot office space
  • Develop website, logo, and company website
  • Secure small business loan bank financing
  • Develop and finalize list of home health care services
  • Hire and train staff
  • Begin advertising campaign with hospitals, nursing homes, billboard, and print publications
  • Grand Opening of [Company Name]

VIII. Management Team

Management team members.

[Company Name] is owned and operated by [Founder’s Name], a local nurse who has worked at local hospitals for over the past ten years. She has worked in the Occupational department where there are numerous elderly patients being treated daily. She has dealt with hundreds of elderly patients and their families finding adequate and affordable home health care upon being released from the hospital. [Founder’s Name] has realized there is a lack of quality and affordable home health care agencies in [company location]. She aims to provide the best in-home health care services while also being affordable for the patient and their families.

[Founder’s Name] graduated from the University of ABC with a Bachelor’s Degree in Nursing.

Hiring Plan

[Founder’s Name] will serve as the agency Founder and Chief Executive Officer. She will hire the following personnel in order to maintain an effective and profitable home health care business:

  • Office Manager will assist [Founder’s Name] run the administrative tasks to operate the agency. This person will handle bookkeeping, tax payments, payroll, and office inventory.
  • Receptionist will handle all phone calls and web inquiries. This person will also manage the scheduling of the home health care staff.
  • Nurses – 2-3 nurses will be on staff to provide the nursing services.
  • Occupational Therapist – 1 OT will be on staff to provide occupational therapy services.
  • Physical Therapist – 1 PT will be on staff to provide physical therapy services.
  • Home Health Aides – 3-4 aides will be on staff to provide basic care to the patients.
  • Social Worker – 1 social worker will be on staff to oversee the welfare and care of each patient.

IX. Financial Plan

Revenue and cost drivers.

The revenues for [Company Name] will come from the fees it will charge the patients and their insurance for the health care services it provides.

The cost drivers for the company will be the payroll of the staff, lease on the office building, office supplies and equipment, and marketing and advertising costs.

Capital Requirements and Use of Funds

Key assumptions.

  5 Year Annual Income Statement

Comments are closed.

download business plan template


Domiciliary Care Agency Business Plan UK [Sample Template]

By: Author Tony Martins Ajaero

A domiciliary care agency business is one of those businesses that require you to first look at the existing laws in the country or state you reside before you can start the business.

This is because there is hardly any country that does not pay serious attention to their health sector. The health industry is usually highly regulated so as to guard against the infiltration of quacks.

If you have an interest in starting your own domiciliary care agency in the UK, then you need to pay a visit to the health and medical regulatory body in your council (the department of domiciliary health care services) to get all the required information.

You also have to do all the necessary research, as well as get all the medical knowledge you will need. This is very vital so that you are not perceived as clueless at any point. You may also consider paying some experts to help you operate on the right footing.

Also, business plan is something you have to tackle before you start. Very vital information such as the vision, mission, marketing plans, legal documents, as well as many other things will be looked into in the business plan. Here is a sample domiciliary care agency business plan that is capable of leading you all the way.

How to Write a Domiciliary Care Agency Business Plan

1. industry overview.

The healthcare cum medical industry is perhaps one of the fastest growing and largest industries in the world because the wealth of any nation depends on the health of the nation.

There is hardly any country where the health care industry is not handled with all seriousness. As a matter of fact, the healthcare industry is known to gulp well over 10 percent of gross domestic product (GDP) of most developed countries.

Domiciliary care is provided to people who still live in their own homes but require additional support with household tasks, personal care and any other activity that allows them to maintain both their independence and quality of life.

As a domiciliary care worker, you would be providing a full range of personal care from assisting with washing and dressing in the morning to aiding with toileting during the day.

On a different day you might be assisting someone who is fully mobile but has dementia and requires assistance with cooking and cleaning. There is indeed a very large market for domiciliary care service providers in the United Kingdom and of course in most parts of the world.

Statistics has it that in 2011, healthcare costs paid to hospitals, physicians, nursing homes, diagnostic laboratories, pharmacies, medical device manufacturers and other players in the business value chain, consumed an estimated value of 17.9 percent of the Gross Domestic Product (GDP) of the United Kingdom.

This indeed the largest of any country in the world. As a matter of fact, experts projected that the healthcare share of the GDP of the United Kingdom will continue to grow, reaching 19.6 percent of GDP by 2016.

Those who need the services of domiciliary care providers (nurse’s aides, personal assistance services, mental health counselors, chiropractors, home care agencies, medication management counselors, physical therapists, county aging workers, and rehabilitation counselors, home health caregivers or home caregivers) are not restricted to the old and the elderly but also young adults and all those who can afford the services.

Generally, patients prefer that their physician or nurse or healthcare giver take care of them in the comfort of their homes, especially in psychiatric cases and permanent or temporary disability et al.

When it comes to paying domiciliary care service providers, the model that is adopted by the health sector usually hold sway. For instance, in the United Kingdom, domiciliary care service providers are either paid directly by the patient or the insurance company that covers the patient takes responsibility of the payment.

2. Executive Summary

McQueen Williams™ Domiciliary Care Agency is a standard and certified healthcare service provider that will be located in East London – United Kingdom.

We will cover other counties such as Kent, Essex, Middlesex, Surrey, River Thames, Greater London and Hertfordshire et al. We chose to operate in these cities because we know that our services will be in high demand due to the growing number of the aging population and disable people in these areas.

McQueen Williams™ Domiciliary Care Agency offers domiciliary health care services by providing a full range of personal care from assisting with washing and dressing in the morning to aiding with toileting during the day, administering medications, preparing meals, household tasks and assisting with physical exercise et al.

We are open to also assisting someone who is fully mobile but has dementia and requires assistance with cooking and cleaning. We are well trained and equipped to service the market segments that require only home-based services.

We are in the domiciliary care agency business to deliver excellent healthcare services to all those who will patronize our services.

We will also ensure that in the line of carrying out our duty, we comply with the laws and health regulations in East London and The United Kingdom. Our employees are well trained and qualified to handle a wide range of domiciliary health care services.

McQueen Williams™ Domiciliary Care Agency will operate a 24 hours 7 days a week service; our office facility will be opened round the clock to attend to clients. We have a standard medical call center that is manned by trained health workers. Our work force are going to be well trained to operate within the framework of our organization’s corporate culture.

McQueen Williams™ Domiciliary Care Agency will ensure that all our patients cum customers are given first class treatment whenever they visit our store. We have a CRM software that will enable us manage a one on one relationship with our customers.

McQueen Williams™ Domiciliary Care Agency is a family business that is owned and managed by Mrs. McQueen Williams and her family.

Mrs. McQueen Williams is a licensed Assisted Living Administrator, nurse and social health worker with over 25 years experience working for leading brands in the industry. She has a Master’s Degree in Public Health and she is truly passionate when it comes to taking care of the aged.

3. Our Services

McQueen Williams™ Domiciliary Care Agency is in the business of ensuring that our clients are well taken care of and our services will be carried out by highly trained:

Professional physicians, nurses, nurse’s aides, mental health counselors, chiropractors, medication management counselors, physical therapists, county aging workers, rehabilitation counselors, home health caregivers and home caregivers who know what it takes to give our highly esteemed customers value for their money.

These are the domiciliary health care services that McQueen Williams™ Domiciliary Care Agency will be offering;

  • Continuing care retirement communities
  • Assisted living facilities and homes for the elderly
  • Independent-living facilities
  • Providing room and board
  • Nursing and other supervision
  • Assistance in daily living
  • Housekeeping services
  • Social Work
  • Home Medication Management
  • Personal Assistance Services

4. Our Mission and Vision Statement

  • Our vision is to become the number one choice when it comes to domiciliary care service delivery in the whole of East London and also to be amongst the top 20 domiciliary care service providers in the United Kingdom within the next 10 years.
  • McQueen Williams™ Domiciliary Care Agency is in business is to establish a first class domiciliary care service that will take care of both highly placed clients and lowly placed clients as long as they can afford our services.
  • We want to become one of the leaders in the domiciliary health care services industry in East London, and in The United Kingdom.

Our Business Structure

McQueen Williams™ Domiciliary Care Agency will be built on a solid foundation. From the outset, we have decided to recruit only qualified professionals (physicians, nurses, nurse’s aides, mental health counselors, chiropractors, medication management counselors, physical therapists, county aging workers, rehabilitation counselors, home health caregivers and home caregivers) to man various job positions in our organization.

We are quite aware of the rules and regulations governing the healthcare industry which is why we decided to recruit only experienced and qualified employees as foundational staff of the organization. We hope to leverage on their expertise to build our business brand to be well accepted in East London and the whole of the United Kingdom.

When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. These are the positions that will be available at McQueen Williams™ Domiciliary Care Agency;

  • Chief Executive Officer
  • Medication Management Counselors
  • Assisted Living Administrator (Human Resources and Admin Manager)
  • Domiciliary Care Workers
  • Marketing Executive

5. Job Roles and Responsibilities

Chief Executive Officer:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board.

Assisted Living Administrator (Admin and HR Manager)

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities.

Domiciliary Care Worker

  • Provide personal care and support to clients with a wide range of needs, illnesses and disabilities
  • Undertake the tasks detailed in the Client’s care and support plan using a person centred approach and in the least intrusive way
  • Encourage the independence and motivation of the Client and not foster dependent behaviour
  • Provide input into the care and support plans of Clients by regularly feeding back to the Field Care Supervisor
  • Assist Clients getting up in the morning and going to bed at night
  • Assist Clients to wash, bath and shower
  • Assist Clients to dress and undress
  • Assist Clients to look after their skin, teeth, hair and nails
  • Assist Clients with toileting, continence management and personal hygiene
  • Assist Clients with their medication at the agreed level of support and as detailed in their Medication Care Needs Assessment
  • Prepare food and drink for the Client, being aware of the Client’s choice, likes/dislikes, nutritional needs and cultural requirements
  • Provide light general household domestic duties, including housework and laundry, as detailed in the care plan or instructed by Management
  • Take responsibility for the safe handling of property and equipment belonging to the Client
  • Maintain good communication and develop effective working relationships with Clients
  • Provide companionship to the Client, actively talking and listening to them about their interests
  • Help the Client to maintain contact with their family and friends
  • Accompany the Client on trips into the community
  • Assist the Client to manage their personal affairs

Marketing and Sales Executive

  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for the organization
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Document all customer contact and information
  • Represent McQueen Williams™ Domiciliary Care Agency in strategic meetings
  • Help increase sales and growth for McQueen Williams™ Domiciliary Care Agency.


  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides management with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for McQueen Williams™ Domiciliary Care Agency
  • Serves as internal auditor for McQueen Williams™ Domiciliary Care Agency.
  • Responsible for cleaning the facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Handle any other duty as assigned by the facility manager

6. SWOT Analysis

McQueen Williams™ Domiciliary Care Agency is set to become one of the leading domiciliary care service providers in East London which is why we are willing to cross every ‘Ts’ and dot every ‘Is’ as it relates to our business. We want our domiciliary care company to be the number one choice of all residents in East London.

We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation.

Even though our Chief Executive Officer (owner) has a robust experience in social work and taking care of the aging population, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to become a leader in the assisted living facility industry.

This is the summary of the SWOT analysis that was conducted for McQueen Williams™ Domiciliary Care Agency;

Our strength lies in the fact that we have a team of qualified professionals manning various job positions in our organization.

As a matter of fact, they are some of the best hands in the whole of East London. Our location, the business model we will be operating on, multiple payment options, well equipped call center and our excellent customer service culture will definitely count as a strong strength for us.

Our perceived weakness lies in the point that we are just starting out and we may not have the required finance to sustain the kind of publicity that we intend giving the business and also the finance needed for the acquiring ambulance to facilitate rapid response in cases of emergencies.

  • Opportunities:

The opportunities that are available to domiciliary care agency providers are unlimited considering the fact that we have growing aging population in the United Kingdom and we are going to position our business to make the best out of the opportunities that will be available to us in East London.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies (healthcare reform). It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new and bigger/well established domiciliary care agency in same location where our outlet is located.


  • Market Trends

One thing is certain in the home healthcare services industry, the fact that there are growing aging population and people with one form of disability or the other in the United Kingdom, the trend will continue to benefit the industry. The trend in the industry is that, players in the industry are now flexible enough to adjust their services and facilities to attract more knowledgeable and educated residents by incorporating more technology and adapting to new markets.

Another trend in the industry is that in other to make domiciliary care services more affordable for low income individuals, many counties in the United Kingdom are enacting changes to the portion of Medicaid which can be applied to Assisted Living Facilities.

Before now, only individuals living in nursing homes were typically provided Medicaid assistance, but in recent time, there are now a growing number of states that have recognized the importance of offering Medicaid dollars to senior citizens living in Assisted Living Facilities.

7. Target Market

McQueen Williams™ Domiciliary Care Agency is in business to service a wide range of customers in East London – United Kingdom and other cities such as Kent, Essex, Middlesex, Surrey, River Thames, Greater London and Hertfordshire et al.

We will ensure that we target but self-pay customers (who do not have health insurance cover), and those who have health insurance cover.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the home health care industry in the United Kingdom. Our staff are well – trained to effectively service our customers and give them value for their money.

Our customers can be categorized into the following;

  • Elderly people
  • Expectant Mothers
  • Injured Sports Men and Women
  • Disable/Physically Challenged People
  • People with mental/psychiatric challenges
  • The aged who might suffer from severe joint pains, and every other age category that falls under the conditions listed by the physician.

Competitive Advantage

Aside from the competitions that exist amongst various domiciliary care service providers, they also compete against other healthcare service providers such as supported living facility, nursing homes and assisted living facilities. To be highly competitive in the home healthcare industry means that you should be able to deliver consistent quality patient service and should be able to meet the expectations of the physicians that referred patients to you.

McQueen Williams™ Domiciliary Care Agency is coming into the market well prepared to favorably compete in the industry. Our office facility is well positioned (centrally positioned) and visible, we have enough parking space with good security.

Our staff are well groomed in all aspects of home healthcare service delivery and all our employees are trained to provide customized customer service to all our clients.

Our services will be carried out by highly trained professional physicians, nurses, nurse’s aides, mental health counselors, chiropractors, medication management counselors, physical therapists, county aging workers, rehabilitation counselors, home health caregivers and domiciliary caregivers who know what it takes to give our highly esteemed customers value for their money.

We are one of the few home healthcare service providers in the whole of East London that will run a standard medical call center for 24 hours a day and 7 days a week. We have enough trained health workers that are ready to run a shift system.


  • Sources of Income

McQueen Williams™ Domiciliary Care Agency will ensure that we maximize the business by generating income from every legal means within the scope of our industry. Below are the sources we intend exploring to generate income for McQueen Williams™ Domiciliary Care Agency;

9. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

First Fiscal Year (FY1):  £50,000 (From Self – Pay Clients / Patients)

£150,000 (From Health Insurance Companies)

Second Fiscal Year (FY2): £75,000 (From Self – Pay Clients / Patients)

£170,000 (From Health Insurance Companies)

Third Fiscal Year (FY3): £100,000 (From Self – Pay Clients / Patients)

£200,000 (From Health Insurance Companies)

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

The marketing and sales strategy of McQueen Williams™ Domiciliary Care Agency Store will be based on generating long-term personalized relationships with customers. In order to achieve that, we will ensure that we offer top notch all-round domiciliary care services at affordable prices compare to what is obtainable in East London.

All our employees will be well trained and equipped to provide excellent and knowledgeable domiciliary care services. We know that if we are consistent with offering high quality domiciliary care service delivery and excellent customer service, we will increase the number of our customers by more than 25 percent for the first year and then more than 40 percent subsequently.

Before choosing a location for our domiciliary care service, we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market and become the preferred choice for residents of East London – United Kingdom and other cities where our services will be available.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the home health care industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in East London.

In summary, McQueen Williams™ Domiciliary Care Agency will adopt the following sales and marketing approach to win customers over;

  • Introduce our business by sending introductory letters to residents, business owners and corporate organizations
  • Advertise our business in community based newspapers, local TV and local radio stations
  • List our business on yellow pages ads (local directories)
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Leverage on word of mouth marketing (referrals)
  • Enter into business partnership with hospitals, government agencies and health insurance companies.
  • Attend health care related exhibitions/expos.

10. Publicity and Advertising Strategy

We in the domiciliary care services business -to become one of the market leaders and also to maximize profits hence we are going to explore all available means to promote our domiciliary care agency business.

McQueen Williams™ Domiciliary Care Agency has a long term plan of offering domiciliary care agencies in various locations all around East London which is why we will deliberately build our brand to be well accepted in East London before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Here are the platforms we intend leveraging on to promote McQueen Williams™ Domiciliary Care Agency;

  • Place adverts on both print (community based newspapers and health related magazines) and electronic media platforms
  • Sponsor relevant community health programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards in strategic locations all around East London.
  • Distribute our fliers and handbills in target areas
  • Ensure that all our workers wear our branded shirts and all our vehicles and ambulances are well branded with our company’s logo et al.

Our Pricing Strategy

McQueen Williams™ Domiciliary Care Agency will work towards ensuring that all our services are offered at highly competitive prices compared to what is obtainable in The United Kingdom.

On the average, domiciliary care service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment.

In view of that, it is easier for home health care service providers to bill their clients based in their discretion. Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us.

  • Payment Options

At McQueen Williams™ Domiciliary Care Agency, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in all our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

11. Startup Expenditure (Budget)

If you are looking towards starting a domiciliary care services company, then you should be ready to raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard office facility, acquire medical equipment and you would need money to pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them.

Also it is expensive to acquire a standard well – equipped ambulance. The items listed below are the basics we would need when starting our home domiciliary health care services business in the United Kingdom, although costs might vary slightly;

  • The Total Fee for Registering the Business in Maryland – £12.
  • Legal expenses for obtaining licenses and permits – £1,200.
  • Marketing promotion expenses for the grand opening of People’s Choice Retail Store in the amount of £2,500 and as well as flyer printing (2,000 flyers at £0.04 per copy) for the total amount of £1,580.
  • The cost for hiring Business Consultant – £2,500.
  • The cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – £3,000
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – £3,400.
  • The cost for payment of rent for 12 month at £1.76 per square feet in the total amount of £75,600.
  • The cost for office remodeling (construction of racks and shelves) – £2,000.
  • Other start-up expenses including stationery (£50) and phone and utility deposits (£2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – £75,000
  • The cost for Start-up inventory (stocking a wide range of products such as toiletries, food stuff and drugs et al) – £5,000
  • The cost for the purchase of storage hardware (bins, rack, shelves,) – £750
  • The cost for Nurse and Drugs Supplies (Injections, Bandages, Scissors, et al) – £3,000
  • The cost for medical equipment – £20,750
  • The cost of purchase of ambulance and other vehicles – £80,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al): £4,000.
  • The cost of Launching a Website: £700
  • Miscellaneous: £5,000

We would need an estimate of two hundred and fifty thousand Pounds (£250,000) to successfully set up our domiciliary care services company in East London – United Kingdom. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding/Startup Capital for McQueen Williams™ Domiciliary Care Agency

McQueen Williams™ Domiciliary Care Agency is a private business that is solely owned and financed by Mrs. McQueen Williams and her family members. They do not intend to welcome any external business partners which is why she decided to restrict the sourcing of startup capital to 3 major sources.

These are the areas McQueen Williams™ Domiciliary Care Agency intends to generate our startup capital;

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about £50,000 (Personal savings £45,000 and soft loan from family members £5,000) and we are at the final stages of obtaining a loan facility of £200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

12. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all these factors are missing from a business (company), then it won’t be too long before the business closes shop.

One of our major goals of starting McQueen Williams™ Domiciliary Care Agency is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell our domiciliary care services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

McQueen Williams™ Domiciliary Care Agency will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if all these are put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of Medical Equipment and Ambulances et al: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Compilation of our list of products that will be available in our pharmacy store: Completed
  • Establishing business relationship with vendors (wholesale pharmaceutical companies): In Progress

Related Posts:

  • How to Write a Business Plan for UK Tier 1 Entrepreneur Visa
  • A Sample Restaurant Business Plan Template for Bank Loan in UK


  • by Kenechukwu Muoghalu
  • August 14, 2023
  • No comments
  • 8 minute read

domiciliary care business plan

Table of Contents Hide

What is a domiciliary care business , what services do domiciliary care offer, what is a domiciliary care business plan, #1. executive summary, #2. company overview, #3. market analysis, #4. management team , #5. services description , #6. marketing plan, #7. operational plan, #8. financial projections, #9. appendix, how do i get clients for domiciliary care uk, what are the advantages and disadvantages of domiciliary care, what are the mandatory training for domiciliary care workers, how long does it take to train to be a carer, is the care certificate mandatory, how long is care training, need help writing your domiciliary care business plan, final thoughts, what is an example of domiciliary care, what qualifications do i need to open a care agency, how does a care agency make money.

The domiciliary care industry is valued at £7.7bn in the UK, which signifies that it is a stable and secure business to invest in, but not in the absence of a plan. A business plan sets the groundwork for the growth of your business, so for your UK domiciliary care business to run successfully, you will need a plan. To this effect, we have created a guide that would carefully explain the basics of your home care business while directing you on how you can create a plan for yourself. We also made provisions for a ready-made UK Domiciliary Care business plan that comes in the form of a PDF and a Doc format. In any case, you don’t want to go through the stress of creating a new one. 

Without further ado, let’s look at what we have in stock for you. 

The term “domiciliary” originated from the Latin word “Domus,” which means “home”. Domiciliary care, sometimes known as home care, involves an individual or agencies that provide daily assistance for those who need help in their home. These paid professionals specialise in assisting the elderly and disabled to help keep them living independently in their houses. 

They are mainly hired by relatives of the house owner or the local authorities. Domiciliary care business does not just provide help to some vulnerable people, this business also potentially generates lucrative returns.

As a home caregiver, you should be able to handle some day-to-day living services and certain health care issues. Your services might also differ depending on what your client needs and the kind of agreement of services you have signed during your contract. Some of the common services you can offer include:

  • Household chores
  • Dietary needs
  • Personal and continence care
  • Companionship 
  • Errands that include doctor visits
  • Support with advice and information 
  • Medication management 

A domiciliary care business plan has multiple functions which range from helping you run your business in the right way to helping you secure some form of finance to make your dreams a reality. A domiciliary care business plan is a plan, a blueprint or roadmap on paper that serves as a guide to attain growth in your business. 

Creating a business plan all depends on how best your resources can handle your business. If you want to run your business based on your personal savings, then you need a simple UK domiciliary care business plan that will just help you stay on track. However, if you are seeking investors or lenders, you need to create a more comprehensive plan. 

How do I Write a Business Plan for Domiciliary Care?

Having read all of this, it’s now time to create your UK domiciliary care business plan but before we proceed, you should know that

creating a business plan requires some form of pattern to follow, either constructing it in a PDF or doc format. With this template below, you will get a hang of it. Let’s look at what should be included in your plan. 

The executive summary is basically the overview of your whole business plan. It should contain other sub-sections of your domiciliary care business plan including financial projections, marketing plans, organisational structure and market research among others. This section is usually the first to appear but the last to construct. 

Most readers will glance through this section to get the information they need to know about the business, instead of reading the whole business plan. So while creating your executive summary, it should be brief, clear and concise. 

Your company overview should contain an in-depth analysis of the vision you have for your domiciliary care business. You can also talk about your mission statement and where you wish your business to be in the nearest future. How about your company’s history? You can add that too if you are already an existing business. Include your strengths, weaknesses, threats and opportunities and tell your reader how you plan to tackle each of them. 

Before you construct this section of your market analysis , you need to have a thorough study of your domiciliary care industry. During your market research, you should focus on important points like your ideal target audience, their demographic data, what services they might like more, your market value, and a host of other viable information. When you have a solid understanding of the market and industry you are working in, then you can effectively write this section. 

Just as the name implies, your management or organizational team and the structure of your organisation shouldn’t be left out in your business plan. Starting domiciliary care will involve you employing staff that will help the growth of the company. This is where you identify who your carers are and their different skills. You should also introduce yourself as the head of the organisation. 

What kind of services do you offer in your domiciliary care business? You will need to answer that question under your service description. You can either offer a broad range of services or settle in a particular niche. If possible, you can list all of them and be specific about the ones you offer. 

Your sales and marketing plan should cover the strategies you plan on employing on your business. It should include the plans you have to create awareness for your brand and attract new clients while keeping the existing clients satisfied. Tell your readers the marketing campaigns you will use to carry out the function. Will you create an online presence or use a manual form of marketing which includes creating fliers, magazines and the likes? You can also include the personnel that will be handling the section.

All the plans and activities you have been making from the very first beginning of this article, how will you implement them? This is what you are going to explain in this section of your operational plan. What are the channels, policies, procedures and systems you will use to implement those plans and also ensure that nothing goes wrong? All this information should not be left out. 

Your financial projection is one of the most essential pieces of information that requires a clear and definite analysis. If you do not know how to go about it, you should see an advisor or reach out to us here for professional work. In this section, you should include an overview of your finances over the short, medium, and long-term basis. You should also include a balance sheet, cash flow statement, and income statement. If you are also requesting financial aid, then this is your time to make the move. 

In this section, make sure to attach all valid documents that would validate your plan and the data you have given above. 

If you are always stuck with creating marketing campaigns and not getting a positive response from your potential clients, then you need to try other effective ways. There are some steps you can take to get clients for your domiciliary care business and they include:

  • Opening a website
  • Using a referral strategy
  • Increase your online presence by using social media
  • Create leaflets or fliers

Running a domiciliary care business comes with both positive and negative effects that might not always be avoided. On the positive part, a domiciliary care business can help you maintain independence, flexibility, financial benefits and companionship among others. 

While the disadvantage is that, it is always harder to manage and build up trust with different people that come and go each time. Another disadvantage is that most times, you will be left with offering more of your services outside the agreed time and contract you had with your partner. As a caregiver, your number one priority is to offer help irrespective of the situation. 

The mandatory training for domiciliary care workers is not limited to the following:

  • Health and Safety
  • Fire safety 
  • Safeguarding adults
  • Infection, prevention and control
  • Manual handling
  • Food hygiene
  • Human rights

As a caregiver, you can train for either a long or short period depending on the level of knowledge and skill you wish to acquire. Having this training always leaves a good impact on your side. 

Yes, a care certificate is mandatory for any care worker. A care certificate is a group of standards that caregivers need to adhere to when offering their services. This certificate is mainly to ensure that all UK’s non-regulated workforce of caregivers has the same skills and knowledge to provide high-quality care to their clients. 

Care training can last up to 12 weeks and approximately a year. This time duration can either be reduced or increased depending on the number of hours you work and your previous education and experience. 

Writing a business plan might not be as easy as it seems but because of the importance of having a business plan, you need to make provisions for it, irrespective of its daunting nature.

If you find yourself in this tight situation, it’s better to opt-in for a professional pre-made domiciliary care business plan , which can also be accessed in a PDF or doc format. 

Over the years, businessyield consult has solely invested its time and efforts into creating professional business plans for entrepreneurs. We have so far helped millions of businesses stand on their feet, and we are happy to help you too. Get hold of your business plan here and watch your home care grow.

I know that handling a domiciliary care business might not pose as a big deal, but there is always a difference when you employ a plan in it. Creating a domiciliary care business plan, on the other hand, requires a special form of time and attention for it to work effectively when applied, but in any case, if you find it too hard to manoeuvre, you can use our pre-made plan , either in PDF or doc format. 

As a domiciliary caregiver, you will need to perform some basic duties to your clients including cooking, general housekeeping, personal care, medical support, pet care and other forms of support your client might be in need of. 

Before starting as a caregiver you will need some sort of legal qualifications that would make your business legit and validate its existence. Whether you are the owner or another person handling the business, you will need qualifications. To obtain this, simply reach out to your local authorities. 

If you own a domiciliary care business, then you can make money from receiving contracts from clients that need your services. You can reach out to these clients by employing some marketing strategies and creating awareness for your brand. 

Related Articles

  • DOMICILIARY CARE WORKERS: Roles, Benefits & Everything You Need
  • Compulsory Excess: What It Is & How It Works
  • CARE HOME BUSINESS PLAN: Template & Best Easy Guide in 2023

' src=

Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

MICRO BUSINESS: Definition, Challenges & Solutions

4 main parts of a business plan: 4 necessary business plan components.

We noticed you're visiting from United States (US). We've updated our prices to United States (US) dollar for your shopping convenience. Use Pound sterling instead. Dismiss

  • Skip to content
  • Skip to main navigation
  • Sign in to your account Register an account
  • Council services

Key announcements

Due to planned maintenance some of our online forms and systems may not be available from 8:00am to 2:00pm on Saturday 9 December. We apologise for any inconvenience. To find out more about the section 114 notice, visit our section 114 page

home care providers business continuity plan template 2014

A business continuity plan template that home care providers can use and adapt to suit their situation.

  • File type: DOCX
  • Size: 160.5 KB

Council Services

  • About Birmingham
  • Adult social care
  • Benefits and support
  • Births, deaths and ceremonies
  • Business and licensing
  • Children and families
  • Council tax
  • Environment
  • Parks, leisure and wellbeing
  • Planning and development
  • Roads, travel and parking
  • Schools and learning
  • Things to do
  • Waste and recycling
  • Your council

Can’t find the service you are looking for?

A full list of services can be found on our A–Z listings page .

Social Links

  • Facebook for Birmingham City Council
  • Instagram for Birmingham City Council
  • RSS for Birmingham City Council
  • Twitter for Birmingham City Council

rating button


  1. Home Health Care Business Plan Template

    domiciliary care business plan template

  2. Business Plan Home Health Care

    domiciliary care business plan template

  3. Home Health Care Business Plan Sample Pages

    domiciliary care business plan template

  4. vintage-home-and-residential-care-business-plan by The Startup Garage

    domiciliary care business plan template

  5. 3+ Nanny Agency Business Plan Templates in DOC

    domiciliary care business plan template

  6. Nursing Care Plans Template Elegant Nursing Home Care Plans Template Lovely Nursing Home Care

    domiciliary care business plan template


  1. business plan

  2. Top 3 Financial Mistakes Home Care Agency Owners Make

  3. How to get a free visa for Domiciliary Care


  5. Starting a Facilities Management Business

  6. 3rd night: domiciliary Care is better than Care home #shortvideos #viral #jobswithvisasponsorship


  1. Common Mistakes to Avoid When Using a Daycare Business Plan Template

    Starting a daycare business can be an exciting and rewarding venture. However, like any other business, it requires careful planning and preparation. One valuable tool that can assist you in this process is a daycare business plan template.

  2. Key Elements to Include in Your Daycare Business Plan Template

    Starting a daycare business can be a rewarding venture, but it requires careful planning and organization. One of the most crucial steps in setting up a successful daycare is creating a comprehensive business plan.

  3. Efficiently Manage Employee Schedules with Free Templates

    Managing employee schedules can be a challenging task for any business, big or small. It requires careful planning, coordination, and communication to ensure that shifts are properly filled and employees are adequately scheduled.

  4. Domiciliary Care Agency Business Plan: A Simple Guide by FastPay

    For example, nursing, companionship, domestic or housekeeping, personal care or emergency care. It might also include mental health counselling or assisting

  5. Domiciliary Care Business Plan

    Domiciliary Care Business Plan · Executive Summary · Company Overview · Market Analysis · Services Offered · Marketing and Sales Strategy · Operations

  6. Home Care Business Plan Template

    Home Care Business Plan Template. You will have a clear, concise idea of what the business is about and how the founder and current president, [owner name]

  7. Home Health Care Business Plan Template [2023]

    Use this free home health care business plan template to quickly & easily create a great business plan to start, grow and/or raise funding

  8. Domiciliary Care Agency Business Plan UK [Sample Template]

    How to Write a Domiciliary Care Agency Business Plan · 2. Executive Summary · 5. Job Roles and Responsibilities · 6. SWOT Analysis · 7. MARKET ANALYSIS · 7.


    The value of this 100 day plan cannot be underestimated. The plan is a blueprint for launching a domiciliary care business and carries huge intellectual value.


    DOMICILIARY CARE BUSINESS PLAN: Template & All You Need · #1. Executive Summary. The executive summary is basically the overview of your whole business plan.

  11. home care providers business continuity plan template 2014

    A business continuity plan template that home care providers can use and adapt to suit their situation. File type: DOCX; Size: 160.5 KB. Download. Related

  12. Setting up Domiciliary Care Agency

    Does the Care Agency Package include a Business Plan Template? Yes, in the

  13. Domiciliary (Home) Care Agency

    We write a suitable, comprehensive business plan for your business, which includes a cashflow forecast as well as profit and loss statement . Register for

  14. Business Plan

    An example of this may be, instead of care workers visiting individuals ... The recommended qualification for domiciliary care agency managers is.