Driving School Business Plan PDF Example

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  • March 5, 2024
  • Business Plan

the business plan template for a driving school

Creating a comprehensive business plan is crucial for launching and running a successful driving school business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your driving school business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a driving school business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your driving school business concept into reality. Let’s dive in!

Our driving school business plan is carefully crafted to include all critical aspects needed for a complete and strategic outline. It details the school’s operational procedures, marketing strategies, market conditions, competition, management team, and financial forecasts.

  • Executive Summary : Offers a snapshot of the driving school’s business idea, market evaluation, management team, and financial strategy.
  • School & Location: Describes the driving school’s facilities, training vehicles, and why its location benefits potential students.
  • Courses & Pricing: Enumerates the driving courses offered, including beginner to advanced driving lessons, and the pricing model.
  • Key Stats: Presents industry size , growth patterns, and pertinent statistics for the driving school market.
  • Key Trends: Points out recent trends impacting the driving education field, such as online learning and simulator training.
  • Key Competitors : Evaluates major competitors in the vicinity and how your driving school offers a unique value proposition .
  • SWOT: Analysis of strengths, weaknesses, opportunities, and threats.
  • Marketing Plan : Tactics for attracting and keeping students, emphasizing digital marketing, community partnerships, and special programs.
  • Timeline : Principal milestones and goals from the inception through the first year of operations.
  • Management: Details on the individuals running the driving school and their respective roles.
  • Financial Plan: Forecasts the driving school’s financial performance over 5 years, including income streams, profit margins, and anticipated costs.

the business plan template for a driving school

Driving School Business Plan

driving school business plan template south africa pdf

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Executive Summary

The Executive Summary introduces your driving school’s business plan, offering a concise overview of your school and its services. It should detail your market positioning, the range of driving instruction and related services you offer, its location, size, and an outline of day-to-day operations. 

This section should also explore how your driving school will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your school’s unique selling points that differentiate it from these competitors. 

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the school’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your driving school’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Driving School Business Plan executive summary1

Dive deeper into Executive Summary

Business Overview

For a Driving School, the Business Overview section can be concisely divided into 2 main slides:

Courses & Pricing

Detail the variety of driving instruction courses offered, from beginner to advanced driving skills, defensive driving, and specialized courses like winter or night driving.

Outline your pricing strategy , ensuring it reflects the value and quality of instruction provided and matches the market you’re targeting. Highlight any packages, membership deals, or loyalty programs that provide added value to your students, encouraging repeat business and customer referrals.

School & Location

Briefly describe the driving school’s physical environment, emphasizing its facilities, such as classrooms equipped with modern teaching aids and a dedicated driving practice area.

Mention the school’s location, highlighting its accessibility and the convenience it offers to students, such as proximity to public transportation or ease of parking. Explain why this location is advantageous in attracting your target clientele, perhaps due to its closeness to high schools, colleges, or residential areas.

Make sure to cover here _ School & Location _ Courses & Pricing

Driving School Business Plan PDF Example school and location

Market Overview

Industry size & growth.

Begin with an analysis of the driving education industry, focusing on its size and potential for growth to understand market opportunities.

Key Market Trends

Discuss trends such as the demand for specialized driving courses, technology in education like simulators, and a focus on safety and eco-friendly driving.

Key Competitors

Examine the competitive landscape, highlighting your driving school’s unique offerings, such as specialized courses or advanced teaching methods, to stand out in a diverse market of both traditional and online driving schools.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Driving School Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the driving school , highlighting Strengths (such as experienced instructors and a comprehensive curriculum), Weaknesses (including potential high operational costs or strong competition), Opportunities (for example, a growing demand for driver education due to increased vehicle ownership), and Threats (such as changes in regulatory requirements or economic downturns that may affect enrollment).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain students through targeted advertising, promotional discounts for early sign-ups, engaging social media presence to showcase success stories and safety tips, and community involvement, such as participating in local events or offering free workshops on road safety.

Finally, create a detailed timeline that outlines critical milestones for the driving school’s launch, marketing initiatives, student enrollment growth, and expansion goals, ensuring the business progresses with clear direction and purpose.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Driving School Business Plan strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the driving school business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the driving school business toward its financial and operational goals.

For your driving school business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Driving School Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your driving school business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs , and capital expenditures.

For your driving school business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Driving School Business Plan financial plan

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driving school business plan template south africa pdf


Driving School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Automotive Industry » Driving School

Driving School Business

Are you about starting a driving school ? If YES, here is a complete sample driving school business plan template & feasibility report you can use for FREE .

Driving school business generally is a competitive business simply because it is not difficult to start and any entrepreneur, who intends to go into this business, should ensure that they carry out thorough feasibility studies and market research so that the risks associated with this type of business can be greatly minimized.

The first thing to consider before launching this business is to know how to secure all the required license and permits needed to successful run this type of business in your country, the road network in your chosen location, the ideal insurance and the type of cars needed to run this type of business

The next thing to consider before launching a driving school business is how to get the different types of cars needed and the necessary adjustment needed. The options available are outright purchase or leasing; outright purchase is usually more expensive than leasing.

You will also have to decide how many number of cars you intend to start with, bearing in mind that the higher the number of cars and professional drivers your business owns, the more earnings your business makes. The cars have to be well maintained, so that you could enjoy a high turnover.

You could decide to contract the maintenance out, or hire your own maintenance staff, which could prove more expensive for your start-up business initially.

Lastly, you would need a good business plant to be able to launch a successful business and below is a workable driving school business plan template that will help your draft yours;

A Sample Driving School Business Plan Template

1. industry overview.

When we talk about tutoring, we are talking about a craft that is as old as man, from when man passed on the knowledge acquired from making fire, preserving cultures, to modern day classroom learning.

Tutoring can be informal (from parents to children) or formal (from an instructor to others) and can happen in any setting, the homes, offices, and schools. This is to say that even though schools might be considered the only place serious tutoring takes place, it isn’t the only place.

Aside from academics, there is skilled based tutoring- this is where an individual or a group is tutored on skills such as driving, swimming, dance, singing, and sports and so on.

It is fact that before one can acquire a driving license he or she should have turned 18 or so depending on the legislation in the country, as one is expected to have successfully learned how to drive from a government approved / accredited driving school in America.

One will be expected to pass your driving test as well; it means that the skills  acquire from your driving school will be out to test by the appropriate authority responsible for issuing driving license in your country.

The demand for the services of driving school is on the increase in recent time, as growth in household formation rates expanded the available clientele base for industry players and rising per capita disposable income. As the economy improved and people purchase private cars, the demand for the services offered by driving school be increase as well hence the number of operators in this industry experienced steady increase.

As a result of this, the competition in the industry is extremely high, leading profit to only improve marginally over the period, despite noticeably improved economic conditions.

So if you are looking towards making money from the driving school industry, you should first meet up with the requirements in your country before launching the business. The truth is that if you do not secure the required license and accreditations from the appropriate authority before starting your driving school, you stand the chance of having your driving school shut down before it even take off.

Despite the fact that driving school business has been in existence for a very long time, it is still gaining momentum, it is still a profitable venture to launch especially if you take your time to conduct a thorough feasibility studies and market survey before choosing a location to launch the business.

Besides, you need to be deliberate about marketing your driving school because in most metropolitan cities, it is a very competitive venture.

2. Executive Summary

The name of our business is Zebra Line® Driving School, LLC; we are a registered and accredited driving school that will be located in Manhattan New York are well equipped train aspiring drivers and re – training of professional drivers to meet with international best practices as it relates to driving.

Although our intention of starting our driving school is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the leading driving school in the whole of New York, we will ensure that we regularly update our teaching approach to meet – up the trend in the industry.

At Zebra Line® Driving School, Lecce are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own driving school in Manhattan- New York; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our driving school to enviable heights and also help us attract the numbers of students that will make the business highly profitable.

We are a company that will be dedicated to establishing good business relationship with our students giving them value for their money and reasons why they should continue to recommend their family members and friends to us. We are in the Driving School Industry to favorably compete with other leading brands in the industry both in New York.

Our corporate business goal is to be among the top 5 driving schools in New York. As a company, we are willing to go the extra mile to invest in some of the finest professionals (driving trainers / instructors) we can find.

Also, we have put, process and structures in place that will ensure that we are always at the top of our game when it comes to impacting knowledge as it relates to our driving services. We have been able to secure permits from all relevant departments in New York.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality and safe driving trainings and that is exactly what we will do. We are open to the use of latest technology in the driving school line of business.

No doubt our excellent customer service and of course the testimonials from our students will surely position us to always welcome new students on a regular basis.

Zebra Line® Driving School, LLC is owned and managed by Banky Williams and his immediate family members. Banky Williams studied Geography and Regional Planning (BSc.) from the University of Michigan and he has well over 20 years of driving experience.

3. Our Products and Services

Zebra Line® Driving School, LLC is a standard and accredited driving school that offers a wide range of services that revolves around the driving school industry and other complementary services.

We are a company that will be dedicated to establishing good business relationship with our students giving them value for their money and reasons for why they should continue to recommend their family members and friends to us. These are the services we will offer as a driving school;

  • Teach people how to drive cars
  • Teach people how to drive trucks
  • Offer driving refresher courses
  • Offer other related advisory and consultancy services such as helping our students renew their driving license and car documents, processing new car plate numbers and documents, process car change of ownership, secure learners permit and help prepare students for driving test prior to securing their driving license
  • Supply of professional drivers
  • General Merchandizes: sale of C –Caution, reflector, fire extinguishers and other car safety gadgets and accessories.

4. Our Mission and Vision Statement

  • Our Vision is to become the number one government approved driving school in the whole of Manhattan- New York
  • Our mission as a government approved driving school is to develop a highly successful, and profitable driving school which provides quality training in our community and to become a standard for an ideal driving schools not only in New York, but also throughout Lagos State where we intend attracting students.

Our Business Structure

Zebra Line® Driving School, LLC is aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our driving school on the right business foundation. As a matter of fact, we are set out to build a driving school that will be a standard for the driving school line of business in New York

We want to build a business of dedicated workforce who will go all the way to ensure that our students are satisfied and they get value for their money when they enroll in our driving school.

In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and standard operating processes in place that will help us deliver excellent trainings and run the business on auto pilot.

The success of our driving school will be anchored on the team not on any individual. Zebra Line® Driving School, LLC will employ professionals and skilled people to occupy the following position;

  • Head of The Driving School/School Coordinator
  • School Administrator

Driving Instructors

Marketing and Sales Executive

Client Service Executive

  • Front Desk Officer

5. Job Roles and Responsibilities

Head of the Driving School/School Coordinator:

  • Responsible for providing direction for the driving school
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for handling high profile clients and deals
  • Responsible for fixing fees and signing business deals (partnership)
  • Responsible for signing checks and documents on behalf of the driving school
  • Evaluates the success of the driving school
  • Reports to the board of the driving school

Driving School Administrator

  • Responsible for overseeing the smooth running of HR and administrative tasks for the driving school
  • Design job descriptions with KPI to drive performance management for tutors (driving instructors)
  • Regularly hold meetings with key stakeholders (students and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversee the smooth running of the daily activities of the driving school.
  • Effectively train students who enrolled in our driving school (teach them how to drive cars or trucks as requested by them)
  • Accesses the progress of students under their care
  • Ensures that students abide by the rules and regulations of the regulating bodies in Nigeria
  • Contributes his / her quota towards growing Zebra Line® Driving School, LCC
  • Receives complaints from students and channel it to the appropriate quarters
  • Handles any other duty as assigned by the driving school coordinator.
  • Identifies, prioritizes, and reaches out to new students, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the student’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the driving school.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization.
  • Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the school coordinator in an effective and timely manner
  • Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
  • Distributes mails in the organization
  • Handles any other duties as assigned by the school authority

6. SWOT Analysis

Driving school is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their trainings. We are building a standard driving school which is why we have decided to subject our business idea to SWOT Analysis.

Ordinarily we can successfully run a normal driving school without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of driving school we want to establish, we don’t have any option other than to follow due process.

We hired the services of a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Zebra Line® Driving School, LLC;

Zebra Line® Driving School, LLC is centrally located in – between a densely populated residential estate and business district in the heart of New York; our location is in fact one of our major strength because we in location with the right demography for the kind of business we run.

Another strength that counts for us is the power of our team (professional driving instructors and back – office staff members); our workforce and management. We have a team that are considered experts in the Driving School line of business, a team of hardworking and dedicated individuals.

Zebra Line® Driving School, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the well – experienced hands (driving instructors).

  • Opportunities:

We are centrally located in one of the busiest area in Manhattan- New York, and we are open to all the available opportunities that the city has to offer. Our business concept and staff strength also positioned us to accommodate well over 20 students per time.

The truth is that there are no standard and well – equipped driving schools within the area where ours is going to be located; the closest to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Zebra Line® Driving School, Clare unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending (as it relates to the purchase of cars and learning how to drive) and of course emergence of new competitors within the same location where our driving school is located.


  • Market Trends

The trend in the driving school line of business is that the key to attracting students is the ease at which students learn how to drive. Any driving school that has good records and loads of positive testimonials from students who have passed through the school will always thrive.

Another common trend in the driving school industry is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services.

Some of them even go as far as establishing agency services to provide professional drivers for clients and some also offer specialized home training for executive student et al simply because they all fall within same line of business.

8. Our Target Market

Before choosing a location for our driving school, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically those who will benefit from our service offering are aspiring professional drivers, teenagers who just turn 18 and of course those who just acquired cars but don’t know how to drive. This group of people and establishment cuts across different sectors of the economy. Below is a list of the people and organizations that our driving school is designed for;

  • Aspiring professional drivers
  • New car owners who don’t know how to drive
  • Teenagers who just turned 18 and would want to learn how to drive and acquire their driving license
  • Corporate organizations who are looking for professional drivers
  • Households who are looking for domestic drivers
  • Car owners who want to renew or process their vehicle documents.

Our Competitive Advantage

Despite the fact that driving school business is easy to start does not mean that there are no real competitions in the industry. The truth is that no matter the line of business that you are involved in, as long as it is called business, you will definitely face one form of competition or the other and driving school is not an exemption.

So if you are looking towards setting up this type of business, it is advisable to do your due diligence before going all out to launch the business if indeed you want to succeed. We are well trained and equipped to compete in the Driving school industry New York.

Our competitive edge is that we are a standard and government approved driving school that is centrally located in – between a densely populated residential estate and business district in the heart of Manhattan- New York; our location is in fact one of our major strength because we in location with the right demography for the kind of business we run.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups driving schools in New York) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.


  • Sources of Income

Zebra Line® Driving School, LLC is established with the aim of maximizing profits in the skills training industry cum driving school line of business and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Zebra Line® Driving School, LLC will generate income by offering the following services;

  • Offer other related advisory and consultancy services such as helping our students renew their driving license and car documents, processing new car plate numbers and documents, process car change of ownership, secure learners’ permit and help prepare students for driving test prior to securing their driving license

10. Sales Forecast

The fact that there are people will always turn 18 and that people who don’t know how to drive would always aspire to own a car, mean that the services of driving school will always be needed.

We are well positioned to take on the available market in Manhattan- New York, and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our driving school and our student base.

We have been able to critically examine the skills training cum driving school line of business – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Manhattan- New York

Below are the sales projections for Zebra Line® Driving School, LLC, it is based on the location of our business and of course the wide range of related services  and products that we will be offering;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $400,000
  • Third Fiscal Year-: $650,000

N.B : This projection is done based on what is obtainable in the skills training industry cum driving line of business and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

The marketing strategy for Zebra Line® Driving School, LLC is going to be driven basically by excellent customer service and quality training delivery.

We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied students. We are quite aware of how satisfied students drive business growth especially businesses like driving schools and related services.

Zebra Line® Driving School, LLC is a business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Zebra Line® Driving School, LLC.

Our goal is to grow Zebra Line® Driving School, LLC to become the leading driving school in Manhattan- New York, and we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in our line of business.

Zebra Line® Driving School, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our driving school by sending introductory letters alongside our brochure to schools, churches, corporate organizations, households and key stakeholders in Manhattan- New York
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our driving school and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our driving school and the services we offer
  • Leverage on referral networks such as agencies that will attract student who would need our customized services
  • Advertise our driving school in relevant entertainment magazines, newspapers, TV stations, and radio station.
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of Word of mouth marketing from loyal and satisfied students
  • Join local chambers of commerce and industry and other relevant groups to market our services.

11. Publicity and Advertising Strategy

Zebra Line® Driving School, LLC is set to create a standard for the driving school line of business not only in New York, but throughout the united states; which is why we will go all the way to adopt and apply best practices to promote our business. Good enough there is no hard and fast rule on how to advertise or promote a business like driving school business.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our business. Here are the platforms we intend leveraging on to promote and advertise Zebra Line® Driving School, LlC;

  • Encourage our loyal customers / students to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our business in relevant entertainment magazines, local newspaper, local TV stations and local radio station
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations all around Manhattan- New York
  • Direct coupon mailing approach
  • Engage in road show from time to time in target communities
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official cars are customized and well branded.

12. Our Pricing Strategy

Generally for skills training and coaching business both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Zebra Line® Driving School, LLC will charge our students flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Zebra Line® Driving School, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs. The prices of our services will be same as what is obtainable in the open market.

  • Payment Options

The payment policy adopted by Zebra Line® Driving School, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the Federal and state Government. Here are the payment options that Zebra Line® Driving School, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via mobile money platform
  • Payment via Point of Sale Machines (POS Machine)
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for training services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a standard driving school; it might differ in other countries due to the value of their money.

We have been able to pull cash that will be enough for us to successfully launch a standard and government approved driving school in Manhattan- New York. These are the key areas where we will spend our start – up capital on;

  • The Fee for registering the business (venture) in America – $750
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $800
  • Marketing promotion expenses for the grand opening – $400
  • Cost for hiring Business Consultant – $3,000
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,000
  • Cost for payment of rent for 12 month and renovation inclusive – $1,500
  • Other start-up expenses including stationery and phone and utility deposits – $250
  • Operational cost for the first 3 months (salaries of employees, fueling of the cars, and payments of bills et al) – $2000
  • Cost for store equipment (cash register, security, ventilation, signage) – $300
  • Cost of purchase of 3 used cars et al– $600
  • The cost for the purchase of furniture and equipment (Computers, Printers, Telephone, Fax Machines, tables and chairs et al) – $1,000
  • The cost of launching a website – $300
  • The cost for our opening party – $500
  • Miscellaneous – $1,000

We would need an estimate of $15,000 to successfully set up a small scale but standard and accredited driving school business. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funds/Startup for Zebra Line® Driving School, LLC

Zebra Line® Driving School, LLC is a business that will be owned and managed by Banky Williams and his immediate family members. They are the sole financial of the business, which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $400,000 and soft loan from family members N100,000) and we are at the final stages of obtaining a loan facility of N1.5 million from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Zebra Line® Driving School, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our driving training services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Zebra Line® Driving School, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Rent a small office facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed vehicle to be used for training students: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with key players in the industry: In Progress

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Sample Driving School Business Plan

  • January 12, 2024


Like any other business venture, starting a driving school must be approached with objectivity, predicated on determining the viability and sustainability of the school, especially as pertains to it bearing profit and whether or not; it can be replicated in a seamless manner.

Is a driving school tutorship business viable? Statistics definitely point in the direction of profitability. For example, in the U.S.A, there are over million vehicles and articulated trucks plying her roadways, on a daily basis. In addition, the country’s regulatory agencies conduct/supervise over 1.6 million tests relating to driving mastery/knowledge of vehicular and road traffic rules and regulations.

In Nigeria, there are close to 14 million vehicles on her road network. Each day, appreciable numbers attain the legal age stipulated by law, to drive (or own) a vehicle. These numbers show a ready market of unlearned would-be drivers, who must receive the necessary education and conditioning, to ensure their safety and the wellbeing of others, while they operate a vehicle on the expressway.

Here is a sample business plan for starting a driving school.


The saying goes that you cannot give what you do not have. It becomes imperative that the founder of a teen car driving school should be thoroughly acquainted with the finer nuances governing the operation of a vehicle on the highways.

This will include one obtaining all relevant certifications and documents detailing experience and compliance with all the laws and codes in force.

As a consequence, entrants into the school will feel more assured that that they are in capable hands.


Every business needs a road map for its direction, both in the short and long terms. So does a car or truck driving school. A business plan articulates the vision and mission statements of the business, offers analysis of forecasts for growth, makes room for the competition, and hust as importantly, it can serve as the catalyst for further investment from interested parties, such as angel investors.

In addition, even the cheapest driving schools in most countries are highly regulated, so the business must set out to obtain relevant status as an entity that can conduct business transaction with the public.


The tool of one’s trade must be readied at all times. It cannot be emphasized enough provisions must be made for at least one functional vehicle, to teach prospective candidates with, keeping in mind how big or small one intends to kick- start the business.

The vehicle need not be the trendy type; a small cost effective model will serve just the same purpose. If there are readily available funds, then you can throw into the mix, the use of both the manual and automatic transmission models, so as to give your students the wholesome experience.


The number rule of business is that the customer needs/wants must be prioritized. Hence, make adequate preparations to meet with specific clients on their own terms and conditions.

This might entail you conducting classes outside your stated work schedule and at locations other than where you have designated. As a fledging business that is trying to find its feet, accommodating such requests more often than not, opens the doors of opportunity for more clientele, and consequently, more income for the business.


For your driving school to meet its aims and objectives, especially starting out, it is imperative that your target audience is aware of the services that the school offers. If there are promotional offers, freebies etc., these extras must be publicized through cost-effective means, in order to generate the traction that the best driving school requires to break even. 6. RENDER BESPOKE SERVICES WHEN NEEDED

To become a certified driving school instructor, you will learn to understand that your relationship with clients should not end with the completion of the driving course. Be proactive and ask questions.

Will your candidates need to get a good deal when buying a vehicle? Will the person require assistance in obtaining a learner’s permit? Or will he/she need help in receiving further lessons before taking the relevant qualifying exams? If you have any extra capabilities, rendering such assistance beyond the classroom, in matters still related to driving can leave a positive impression on your clients, about your business.

Especially when you consider that most businesses thrive on strong and consistent referrals, from satisfied customers, you should think of starting a cheap public and student driving school business today.


This article focuses on a driving school business plan sample, specifically targeting entrepreneurs with interests in this area of transport business, who have little or no knowledge on the steps involved in writing a good one.

Due to the vital nature of this document to the survival of any meaningful business venture, we shall be following a step-by-step procedure in writing out this sample.

Executive Summary

Our Range of Services

Our Mission

Market Analysis/Trends

Target Market

Competitive Advantage

Revenue Source

Sales Projection

Payment Channels

Publicity and Advertising Strategy

To be located in Austin, Texas , Auto Drive LLC is a driving school that will be teaching driving lessons to clients who want to learn to drive and also the conduct of a re-training program especially to professional drivers to help them adapt to international standards in driving. These will be possible through the use of state-of-the-art training equipment to ensure that our clients are given the very best of exposure to every day driving conditions.

We will also continually update our knowledge and the teaching process to meet up with current industry trends, so as to ensure that only the best is offered to our highly esteemed clients.

We offer a wide range of driving tutoring related services to our clients that include the conduct of refresher courses to professional drivers, teaching our clients how to drive trucks, cars, the hire of professional drivers to organizations or clients in need of such services and also, the sale of car safety devices to ensure that clients, while driving have peace of mind. Also, we will help our clients to secure their driving licenses once they are qualified.

Our vision at Auto Drive LLC is to be among the foremost driving schools within the state of Texas, and to be among the top highly recommended driving schools. This will be achieved to the provision of premium driving schools services to our esteemed clients who after being satisfied with our services will be encouraged to tell others about us.

We also have the vision of being among the top government approved driving schools.

At Auto Drive LLC, we are driven by a passion to become the destination of choice by both new and professional drivers who will be seeking for an update to their driving skills and knowledge. Also, the services offered will be tailored in a way that there will be increased revenue generation without an added financial burden to our clients.

The current trends within this industry include the provision of additional driving related services such as the provision of professional drivers. This is a strategy aimed at increased revenue generation through diversification of services rendered. Also some driving schools offer executive classes aimed at providing how training to high net-worth individuals who might prefer home lessons.

Research has shown that the faster and easier clients are able to learn how to drive, the happier and positive they are about the ability of a driving school to teach. This has resulted in increased client base for many driving schools who have exploited these findings.

Our target market spreads across a wide range of sectors and individuals. Some of these include corporate bodies in need of professional drivers, need for document renewal by car owners, clients who just turned 18 and want to learn driving, prospective professional drivers, clients who have just acquired a car, but have no knowledge on how to drive. These and mainly our target markets which we will be concentrating our efforts on.

The advantage we have over our competitors offering similar services is our location. We are strategically located between the central business district and the largest residential estate within the state of Texas. This gives us a huge advantage over our competitors because of the huge traffic within this area. This automatically results in more client visits compared to other competitors in other less populated areas.

Our workforce is another area of our strength. They have been carefully selected, with years of experience within this field. Our workforce is highly motivated through increased remuneration packages and other benefits to ensure that they commit their best effort to our business.

Our source of revenue will primarily come from the services offered to clients. This includes the fees paid from driving lessons taught, the hiring of our professional drivers to both individuals and corporate bodies, and the processing fee for driving licenses.

With recent survey conducted within the industry, we have come up with a sales projection that will see us realising and maintaining a healthy sales and profit growth within the first 3 years of commencement of business. However, the criteria used discounts factors that include natural disasters and economic downturn/recession. This is summarized in the table below;

  • First Year $220,000
  • Second Year $401,200
  • Third Year $780,000

The payment channels used will include a wide variety of payment options. This is target specifically at our clients, to ensure they do not have to be worried on which payment option to use. They are given freedom of choice on the payment option most suitable to them.

Among these are; the use of POS machines for payment, acceptance of cash payments, credit card, and mobile money transfers among other options.

The publicity and advertising strategies to be used will be broad based. This will include the use of both print and electronic media options, social media platforms, fliers and handbills, and building a website for our company.

This driving school business plan sample is aimed at providing a guide for entrepreneurs with little or no knowledge on how to write a good driving school business plan.

All they have to do is simple brainstorm, while using the procedure provided within this article in writing their own unique business plan. The information provided here are only for illustrative purposes only, and represent no real business concern.

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Here is a free business plan sample for a driving school.

driving school profitability

Have you been considering opening a driving school but are unsure of where to start your engine?

Rev up your entrepreneurial spirit, because we're about to take you on a journey through a comprehensive business plan tailored for a driving school.

As any seasoned instructor would tell you, a strategic business plan is the roadmap to navigating the path to success. It helps you steer your vision, objectives, and tactics in the right direction.

To shift your planning into high gear without any detours, you can utilize our driving school business plan template. Our team of experts is also on standby to give your plan a professional tune-up at no extra cost.

business plan driver

How to draft a great business plan for your driving school venture?

A good business plan for a driving school must cater to the unique aspects of the driver education industry.

To start, it's important to provide a comprehensive overview of the market. This includes current statistics and identifying emerging trends in driver education, as illustrated in our driving school business plan template .

Your business plan should clearly articulate your vision, define your target market (such as teenagers obtaining their first license, adults learning to drive, or individuals seeking defensive driving courses), and establish your driving school's unique selling proposition (affordable pricing, flexible scheduling, advanced simulation technology, etc.).

Market analysis is a critical component. You need to thoroughly understand the local competition, market demands, and the specific needs of your potential students.

For a driving school, it's essential to detail the services you will offer. This could include beginner driving lessons, refresher courses for seniors, defensive driving classes, and online theory instruction. Explain how these services cater to the needs and preferences of your target audience.

The operational plan is vital. It should outline the location of your driving school, the classroom and on-the-road training setup, vehicle procurement and maintenance, and the hiring of qualified instructors.

For a driving school, particular emphasis should be placed on safety records, instructor qualifications, and the success rate of students passing their driving tests.

Then, delve into your marketing and sales strategy. How do you plan to attract new students and ensure repeat business? Consider advertising methods, partnerships with local schools or businesses, and strategies for student retention and referrals.

Utilizing digital strategies, such as a user-friendly website, online booking systems, and a social media presence, is increasingly important in the digital age.

The financial section is another crucial element. It should include the initial investment, projected income, ongoing expenses, and the point at which the business will break even.

In a driving school, managing costs such as vehicle maintenance and insurance is critical, so precise financial planning is necessary. For assistance, refer to our financial forecast for a driving school .

Compared to other business plans, a driving school's plan must address specific regulatory requirements for driver education, the logistics of scheduling driving sessions, and the need for certified instructors.

A well-crafted business plan will not only help you clarify your strategy and approach but also attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear plan for day-to-day operations.

By presenting a thorough and substantiated plan, you showcase your dedication and preparedness for the success of your driving school.

To achieve these goals while saving time, you can simply fill out our driving school business plan template .

business plan driving school

A free example of business plan for a driving school

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a driving school .

Here, we will follow the same structure as in our business plan template.

business plan driving school

Market Opportunity

Market data and figures.

The driving school industry is an essential service sector with steady demand.

As of recent estimates, the global driving school market is valued at several billion dollars, with expectations for continued growth due to increasing numbers of young adults seeking driver education and the ongoing need for professional driving certifications.

In the United States, there are thousands of driving schools, contributing to an annual revenue of over 2 billion dollars for the industry.

These statistics underscore the critical role driving schools play in road safety education and their substantial contribution to the economy.

Emerging trends in the driving school industry reflect technological advancements and changing consumer preferences.

Virtual reality (VR) and simulation-based training are becoming more prevalent, offering students a safe and controlled environment to practice driving skills.

There is also a growing emphasis on eco-friendly driving practices, with courses on fuel-efficient driving techniques and the introduction of electric vehicles (EVs) into training fleets.

Online booking and e-learning platforms are expanding, making driver education more accessible and flexible for students with busy schedules.

Additionally, there is an increased focus on defensive driving courses and specialized training for different vehicle types, catering to a more diverse clientele.

These trends indicate how the driving school industry is evolving to incorporate new technologies and meet the modern demands of learners.

Success Factors

The success of a driving school hinges on several critical aspects.

Quality of instruction is paramount. A driving school with knowledgeable, patient, and professional instructors is more likely to build a reputation for excellence and attract students.

Innovative teaching methods, including the use of simulators and interactive learning tools, can differentiate a school from its competitors.

The location of the driving school also plays a significant role, as accessibility can influence a student's choice of school.

Customer service is another vital factor, with friendly and supportive staff contributing to a positive learning experience and encouraging word-of-mouth referrals.

Lastly, effective business management, including competitive pricing, marketing strategies, and adapting to industry trends such as online education and sustainability, are essential for the long-term viability of a driving school.

The Project

Project presentation.

Our driving school project is designed to address the essential need for comprehensive driver education in a community with growing numbers of new and inexperienced drivers. Situated in a convenient location with easy access to various driving conditions, our school will offer a range of driving courses, from beginner to advanced levels, all taught by certified and experienced instructors.

We will focus on safety, driving skills, and road awareness to ensure our students become responsible and confident drivers. Our curriculum will include both theoretical classroom instruction and practical behind-the-wheel training, using modern, well-maintained vehicles equipped with the latest safety features.

This driving school aims to set a new standard for driver education in the area, promoting safer roads and more knowledgeable drivers.

Value Proposition

The value proposition of our driving school is centered on providing top-tier driver education that equips students with the knowledge, skills, and confidence to drive safely and responsibly. Our commitment to using the latest teaching methods and technology ensures a comprehensive learning experience.

We offer personalized attention to each student, adapting our teaching strategies to meet individual learning styles and needs. By fostering a supportive and engaging learning environment, we aim to make the process of learning to drive as enjoyable as it is informative.

Our driving school is dedicated to becoming a cornerstone of the community, not just teaching people to drive, but also instilling in them a lifelong respect for road safety and responsible driving habits.

Project Owner

The project owner is a seasoned driving instructor with a passion for road safety and education. With years of experience in driver training and a background in traffic management, they are well-equipped to establish a driving school that stands out for its dedication to excellence and safety.

Armed with a deep understanding of the challenges faced by new drivers and a commitment to continuous learning, the owner is determined to offer a curriculum that addresses all aspects of driving, from basic control to advanced maneuvers and defensive driving techniques.

With a vision of creating a safer driving community, they are committed to providing high-quality education that goes beyond just passing the driving test, aiming to cultivate responsible drivers who are prepared for a lifetime of safe driving.

The Market Study

Market segments.

The market segments for this driving school are divided into several categories.

First, there are teen learners who are reaching the legal driving age and are eager to obtain their driver's licenses.

Next, there are adult learners who may have delayed learning to drive or have moved from areas where driving was not a necessity.

The market also includes individuals who are new to the country and need to adapt to different driving laws and obtain a local license.

Finally, there are drivers looking for advanced driving courses, such as defensive driving, to improve their skills or to reduce their insurance premiums.

SWOT Analysis

A SWOT analysis of this driving school project reveals several aspects.

Strengths include experienced and certified instructors, a strong curriculum that covers both practical and theoretical aspects of driving, and a fleet of vehicles equipped with the latest safety features.

Weaknesses could include the high costs associated with maintaining vehicles and insurance, as well as the challenge of scheduling lessons around students' availability.

Opportunities lie in leveraging online platforms for scheduling and theory lessons, as well as in the potential for partnerships with local schools and community organizations.

Finally, threats could include changes in government regulations, economic downturns affecting customers' ability to pay for lessons, and competition from other local driving schools and online driving courses.

Competitor Analysis

Competitor analysis in the driving school industry reveals a mix of competition.

Among direct competitors are other local driving schools offering similar services, as well as online driving courses that provide a flexible alternative to traditional lessons.

These players compete to attract students by offering competitive pricing, convenient scheduling, and success rates in passing driving tests.

Potential competitive advantages include a high pass rate, personalized lesson plans, and value-added services such as free pick-up and drop-off for students.

Understanding competitors' strengths and weaknesses is crucial for carving out a niche in the market and ensuring high student satisfaction and retention.

Competitive Advantages

Our driving school's competitive edge lies in our personalized approach to driving instruction.

We offer one-on-one lessons with patient and skilled instructors who tailor the learning experience to each student's pace and ability.

Additionally, our use of technology for scheduling and progress tracking provides convenience and transparency for our students and their families.

We also emphasize safety and defensive driving techniques, preparing our students not just for the driving test, but for a lifetime of responsible driving.

Our commitment to customer service and our high success rates in helping students obtain their licenses on the first try set us apart in the industry.

You can also read our articles about: - the customer segments of a driving school - the competition study for a driving school

The Strategy

Development plan.

Our three-year development plan for the driving school is designed to establish us as a leader in driver education.

In the first year, we will concentrate on building a strong reputation in the local community, focusing on high pass rates and customer satisfaction.

The second year will involve expanding our services to neighboring towns and increasing our fleet of training vehicles to accommodate more learners.

By the third year, we aim to introduce advanced driving courses and defensive driving workshops, as well as forming partnerships with local schools and businesses to offer tailored training programs.

Throughout this period, we will remain committed to safety, excellence in teaching, and adapting to the latest in vehicular technology and road laws to ensure our students are well-prepared for the road.

Business Model Canvas

The Business Model Canvas for our driving school focuses on individuals seeking to obtain their driver's license and experienced drivers looking to improve their skills.

Our value proposition is centered on providing top-notch driving instruction, flexible scheduling, and a high success rate for our students.

We offer our services through in-person driving lessons, online theory classes, and practical driving tests, utilizing our key resources such as certified instructors and a modern fleet of vehicles.

Key activities include driving instruction, curriculum development, and student evaluation.

Our revenue streams are generated from lesson packages, driving test fees, and specialized training courses, while our costs are associated with vehicle maintenance, instructor salaries, and insurance.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building trust and demonstrating the success of our teaching methods.

We plan to engage with our target audience through community events, local advertising, and success stories from our alumni. We will also offer referral discounts and seasonal promotions to attract new students.

Partnerships with local schools and businesses will help us reach a wider audience and provide tailored solutions for their needs.

Additionally, we will leverage social media platforms and online reviews to increase our visibility and credibility in the market.

Risk Policy

The risk policy for our driving school is focused on minimizing risks associated with on-road training, vehicle safety, and regulatory compliance.

We ensure all our vehicles are regularly maintained and equipped with dual control systems for safety. Our instructors are thoroughly vetted and receive ongoing training to stay current with driving regulations and teaching methods.

We manage our finances carefully to avoid overextension and maintain a solid business foundation.

Furthermore, we carry comprehensive insurance to protect against potential liabilities. Our priority is to provide a safe and effective learning environment for all our students.

Why Our Project is Viable

We are committed to establishing a driving school that meets the demand for quality driver education in our community.

With our focus on safety, customer satisfaction, and adaptability to changing driving environments, we are confident in our ability to thrive in this essential market.

We are excited to empower individuals with the skills and confidence they need to drive safely and responsibly, contributing to safer roads and a better community.

We are prepared to make the necessary adjustments to ensure our driving school's success and look forward to a future where we are a trusted name in driver education.

You can also read our articles about: - the Business Model Canvas of a driving school - the marketing strategy for a driving school

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a driving school and our financial plan for a driving school .

Initial expenses for our driving school include purchasing and maintaining a fleet of dual-control vehicles, leasing or acquiring a physical location for the administrative office, obtaining the necessary driving school licenses and insurance, developing a comprehensive curriculum, and investing in marketing strategies to attract students.

Our revenue assumptions are based on a thorough analysis of the local demand for driving instruction, taking into account factors such as population growth, the number of individuals reaching driving age, and the general interest in driver education.

We anticipate a steady increase in enrollment, starting with a conservative number of students and expanding as our driving school's reputation for quality instruction and high pass rates grows.

The projected income statement outlines expected revenues from our driving courses, operational costs (vehicle maintenance, fuel, instructor salaries), and administrative expenses (office rent, marketing, administrative staff salaries, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our driving school.

The projected balance sheet reflects assets specific to our business, such as our fleet of vehicles and office equipment, and liabilities including loans and anticipated operational expenses.

It provides a snapshot of the financial standing of our driving school at the end of each fiscal period.

Our projected cash flow statement details the inflows and outflows of cash, enabling us to predict our financial needs at any given time. This will assist us in managing our finances effectively and preventing cash flow issues.

The projected financing plan identifies the specific sources of funding we intend to use to cover our startup costs.

The working capital requirement for our driving school will be carefully managed to ensure we have sufficient funds to support our day-to-day operations, such as vehicle upkeep, fuel purchases, and payroll.

The break-even point for our driving school is the number of students needed to enroll in our courses to cover all our costs, including initial investments, and to begin generating a profit.

It will signal the point at which our business becomes financially sustainable.

Performance indicators we will monitor include the profit margin on our driving courses, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to gauge the efficiency of the capital we have invested in the driving school.

These metrics will aid us in assessing the financial health and overall success of our driving school.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a driving school .

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How to Run a Driving School in South Africa

Learn how to successfully grow and run your driving school with our top tips., megan kelly.

Owning a driving school in South Africa is a great responsibility. You are not only teaching someone a vital skill, but how well you teach them will also impact the safety of others.

In South Africa, it is common for most people to learn how to drive once they turn 18. Unfortunately, fatalities linked to car accidents are one of the highest in the world. As a driving school owner, you can contribute to reducing these fatalities by improving your training, taking safety seriously, and improving the overall value of your business to customers.

Here are our top tips on how to run your driving school in South Africa. 

Start by improving your business

Learning to drive a car is a big step for many people, and it can be a very stressful milestone in life.

Teach your students how to remain calm under pressure and help them deal with any other mental blocks that may impact their driving ability. Improving your communications skills will help students feel comfortable. If you’re assisting your students with a learner’s license, you could teach them methods to memorise the K53, or provide useful study methods.

Another way you can improve your business and stand out from competition is to cater to every driver’s needs by including all relevant driving code licenses, including minibuses and trucks. By catering to the needs of everyone, you would be able to attract different customer segments.

Likewise, if you haven’t already, consider becoming a member with The Southern African Institute of Driving Instructors (SAIDI).

Take the success of your students seriously

Choosing a driving school can be daunting for a learner as there are so many out there to choose from. Stand out by demonstrating that you take your business and students’ success seriously.

Ways in which you can reassure clients that you will add value is to demonstrate client testimonials. This would show clients that you are a real business that provides quality service.

If you have many years of experience running your driving school, let your clients know this through your marketing. If you are new to this business and have many years of experience driving, you can share this experience too. Always include certifications and training that you’ve achieved or completed. It will make people feel safer and assure them that they’ve chose the right driving school.

Make sure you're qualified

In order to be classified as a legal driving instructor you need to register with the provincial department of transport . You’ll need to take a written test, and you will be referred to the MEC (Member of the Executive Committee) for approval. If you are approved, you’ll be given a permit.

If you have been driving for at least two years and can provide a tax clearance certificate you are eligible for advanced driving instructor training. 

Keep analysing your competitors

The most effective way to look into your competition is through primary research. Search for driving schools in your area, analyse their websites and social media pages and look for the following:

  • What courses do they offer?
  • Do they employ any new technology in their teaching methodology?
  • What is their pricing?
  • How are they marketing themselves?
  • What are they putting forward as their unique selling propositions?

Alternatively you can also call them and ask them about their services as a prospective client.

Uber services are your competition too, as many young people are choosing to use these types of services instead of owning a car.

This is due to the high price of petrol and instalments fees on a car. As a result of this, you need to manage potential threats posed by their services and economic trends. You could also use this research in marketing campaigns to promote your brand.

Understand your growth potential 

In South Africa, driving school instructors charge between R130 or R240 per hour. That means that as a solo operation, you can make close to R38,400 per month, depending on your rate and assuming you are working 8 hours a day, 20 days a months.

Of course, you can turn your driving school into a franchise . Driving schools are franchiseable, and it can allow you to expand your operations, and invest some of your capital into other resources.

Ramp up your marketing 

Online marketing.

  • To compete successfully in this industry you need an online marketing strategy that will attract new clients.
  • Make sure your website is optimised for search engines.
  • Post testimonials on your website and social media pages.
  • Offer clients a discount if they post videos on their social media pages for you and tag you in them.
  • Create a competition for clients to win a prize if they post their experiences at your school.
  • You can also go further by creating training videos for certain aspects of driving, which you post to your social media pages.

Direct marketing

  • Use flyers. In South Africa, people still respond well to flyers being handed out at traffic lights. Make sure that the flyer catches people's attention and add an incentive for them to contact you, such as adding a discount code, or offering a free lesson to the first 10 responders.
  • Contact schools and ask them if you can visit them to talk to their matric students about the importance of certain aspects of driving.
  • Post adverts in school newsletters.
  • Attend business networking functions.

Always have an exit strategy  

You may have only started this business as a stepping stone to gain financial freedom to build something new, or you may want to eventually retire after a certain number of years. Either way, preparing your business for sale is a crucial part of your business journey – even if you don’t plan on selling it any time soon.

If you get to this stage, you can choose to sell a portion of it, or the entire business. Either way, your clients, contracts and goodwill will be valuable assets.

If you have built a large company with many instructors, you could offer them an opportunity to buy shares in the business or the whole business. We recommend finding a business broker to assist you in the entire selling process, including the negotiation stage .

Megan Kelly

About the author

Megan is Head of Content Marketing at She is a B2B Content Strategist and Copywriter. She has produced multiple articles that rank on the first page of Google SERPS, and loves creating people-first content.

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A Free Business Plan Example to Launch Your South African Business This free Business Plan example provides you with a sample business plan as well as guidance on how to write a business plan and important sections to include in your plan.

By Catherine Bristow Scott May 28, 2019

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

It pays to plan.

Research conducted by Harvard Business Review found that "entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical non-planning entrepreneurs."

Simply put, writing a business plan could make the difference between business success and failure – which is why planning now could pay dividends as your business gets off the ground.

But where do you start when writing a business plan? In this comprehensive business plan example, we provide you with what to include in your business plan and a sample business plan to help you to create a compelling plan for your start-up.

1. Executive Summary

If you have seven seconds to make a strong first impression in person, an Executive Summary will be the make-or-break section of your business plan – so make this section count.

As a brief outline of your company's purpose and goals, the Executive Summary should generally take up 1 to 2 pages of your business plan. Some key components to include in your business plan are:

  • A company description
  • A brief summary of your products or services
  • The company objectives
  • A short but thorough overview of the market
  • A justification for viability, particularly "why now?"
  • A snapshot of your business's growth potential
  • A short description of the organisation team
  • Your marketing plan
  • Financial projections

Importantly, your Executive Summary must clearly depict the Problem, the Solution, and carry a sense of timeliness – why now should your business be considered as the solution to solve this problem.

NOTE: The following Business Plan Example is based on a fictional company. Figures will not reflect the exact financials of a similar company.

Example of a Business Plan Executive Summary

driving school business plan template south africa pdf

Snug Sneakers is a sneaker shoe range based in Cape Town that currently focuses exclusively on selling locally produced men's and women's custom sneakers.

The business was founded by David Smith and Stewart Bruce, who have both been working within the retail industry for over 20 years, David Smith, a serial entrepreneur has also founded successful brands – Creative Caps and women's cycling brand Pedal Power.

The brand is currently selling online, however has also recently diversified to selling in independent shoe shops.

The company is projecting to sell R2 million in year 1 and R8 million in three years' time. Additionally, there are expansion plans within year 2 to set up distribution networks in Johannesburg, and Durban in the early part of year 3.

Both David and Stewart are social entrepreneurs at heart and believe in providing sustainable jobs for impoverished communities.

As such, the company has started a recycling and training academy in Khayelitsha, where consumers can return old sneakers that are then repaired by Khayelitsha residents and donated to those in need of shoes. This also provides learners within the academy with shoe-making and recycling trade skills.

Industry research has shown that, on average SA consumers own 4 pairs of sneakers, with 4 in 4 consumers indicating that shoe fit and sizes vary across brands.

3 in 4 consumers indicated that their number one concern when purchasing is having to "settle' for the best fitting shoe, despite the fit not being 100% correct.

Based on these and additional industry research statistics, the company's sneaker products are driven to provide the best shoe fit, with the tagline of "shoes that fit so good, you'll never go barefoot again.'

The main competition to Snug Sneakers comes from 1 local brand, SuperStars, and 2 overseas brands Sassy Sneakers and Rock Your Sneakers.

Although SuperStars supports sustainable use of local manufacturers, the competitor does not provide custom fit sneakers. Sassy Sneakers and Rock Your Sneakers both offer custom fit sneakers, both brands are manufactured in China and do not promote sustainable, social conscious value propositions.

The primary means of marketing will mainly be focused on digital marketing, through evidence-based approaches, including search engine optimisation, Google Ads, Facebook Advertising as well as utilising social media channels that have proven very popular for the company, including Instagram, Pinterest and Facebook.

The locally sourced raw materials, which include cotton, rubber and leather, will be supplied from a sustainable cotton mill and tannery in the Limpopo Province.

Funding for the company was derived through the 2 founders, as well as private investment.

2. Business Overview and Objectives

driving school business plan template south africa pdf

Creating an overview of your business when you are already established makes it easier, but it may be a little harder when you're either just starting out or haven't even kicked off your operations yet.

When you're just starting out, think about your products and services as your starting point.

  • What will you be providing your market with?
  • How will you be sourcing/ producing these items?
  • What do you need to have in place before you can start selling your products?
  • Who will be distributing/ manufacturing your products?
  • Importantly, who will your target market or customer be?

In our example business plan, Snug Sneakers serves both retail and online customers, although the bulk of the business is through their online clientele.

This means that Snug Sneakers will need a secure e-commerce platform and a website that has carefully considered the user journey when buying custom sneakers.

The company will also need employees to assist with technical challenges, customer support, and warehouse staff for the packing and distribution of their products.

Similarly, you would need to consider the following when identifying their business objectives:

  • What industry will you operate in?
  • Who will be your customer?
  • What is the problem that you will be solving?
  • How will you solve this problem?
  • Where will my business be located?
  • What equipment and resources will I need within my business?
  • What type of employees do I need?
  • How will I differentiate my offering from my competitors?

After answering these questions, you will have a better understanding of what it is that you will be offering and what you need to make it happen. A summary of these points will make up your Business Overview and Objectives for your Business Plan.

Example of a Business Overview and Objectives

Snug Sneakers, based in Cape Town South Africa, is focused on providing sustainable, locally produced custom footwear to South Africa, and internationally through its e-commerce platform and local distributor network.

Founded by entrepreneurs David Smith and Stewart Bruce in December 2017, from Stewart's garage, Snug Sneakers grew exponentially within 1 year from 5 online purchases a month to an average of 200 per month within 12 months.

From the company's rapid growth, it became very clear to the founders that there is a gap in the South African market for locally produced, quality sneakers.

The founders' vision for Snug Sneakers is to become a socially conscious, sustainable brand that supports the South African economy by buying 80% locally produced raw materials.

Additionally, the duo noticed a gap in the market where consumers were looking for custom-fitted shoes and remain loyal to the brand that fit them best. To this end, Snug Sneakers offers a wide range of shoe sizes including quarter and half sizes to ensure that all customers find the right snug fit for their feet.

The overarching philosophy and ethos for the company are:

  • "Soul sneakers' that allow customers to purchase sneakers that promote social consciousness.
  • "South African sourced' sourcing locally produced raw materials that provide job sustainability.
  • Superior sneakers' ensuring that customers still get a high-quality product that outmatches popular brands in workmanship and quality.

Company Status

Snug Sneakers was registered as a PTY (Ltd) on 1 December 2017. The main directors are David Peter Smith and Stewart Owen Bruce. Company shares are held by the founders.

The company currently operates out of rented commercial property in Blackheath, Cape Town.

Company Objectives

Snug Sneakers is currently selling custom sneakers primarily through its online store , with market penetration nationally, and highest market penetration in Johannesburg and Cape Town. Sporadic orders have also been received from the USA and the United Kingdom.

The company has also partnered with 3 independent shoe and clothing retailers focused on selling locally-sourced South African apparel.

The company has identified a 2 phased upscaling approach for growing sales and operations:

  • Increase online sales by 40% within a 6-month period of 2019
  • Increase brick-and-mortar retail partnerships from 2 stores in Cape Town to an additional 4 stores in Johannesburg by year end.
  • Increase online sales by 50% by end of year 2020
  • Explore opening up a brick-and-mortar store in the Canal Walk Shopping Centre, Cape Town
  • Increase brick-and-mortar retail partnerships to include 1 store in Durban.

3. Products and Services

driving school business plan template south africa pdf

In this section, you will be unpacking your product and services offering, especially your key product differentiation from your competitors. Importantly, in this section you will also need to validate why your product is needed by your customers.

If you have applied for any patents, copyrights, or trademarks, you would also include these in this section.

Products and services that already exist may not need a deep analysis of what they are within your business plan.

However, if you're creating a completely new product or service (if you were the first Uber of the world), carefully detail in this section what your product is about, it's uses and the value it brings to the market so your readers will be able to evaluate the value of your product and services.

Some important aspects to cover include:

  • The anticipated timeline to bring your new product to the market.
  • What differentiates your product or service from those already available in the market.
  • What will your operating costs be and profit margins.
  • How will you source/ manufacture your product.
  • How will the product be distributed to customers.

Example of Products and Services

Snug Sneakers will provide a line of custom sneakers for both men and women. The main product lines include:

  • Casual Range: Everyday sneaker footwear
  • Active Range: Active gym range of sneakers
  • Fashion Forward Range: Formal but funky range of sneakers

Current pricing of the sneakers as follows:

  • Casual Range: R550
  • Active Range: R950
  • Fashion Forward Range: R850


There are three main competitors that have been identified within the market. These include:

Local competitor:

1. SuperStars 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.

Foreign competitors:

2. Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.

3. Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery.

Snug Sneakers products have a unique differentiator within the market:

  • A greater range of custom fit sizes ranging from ¼ - to half sizes as well as broad and narrow width ranges.
  • The company will be the only brand within South Africa to offer 80% locally manufactured sneakers.
  • Quality of the products is superior to the current locally-made competitor, due to locally sourced high-quality raw materials.

Future Products

The company has also been looking into introducing a line of sneaker care products to assist customers in increasing the longevity of their purchases.

4. Competitive and Market Analysis

driving school business plan template south africa pdf

Providing evidence that there is demand for your product or service is one of the most critical components of your business plan. Key to this is understanding your market and your competition within that market.

Embarking on market research requires you to have a deep understanding of what your market is and the opportunities inherent within it. You should be able to define:

  • Target Market. The types of customers you will be targeting with your product or service.
  • Market Need. If there is demand for your products and services and whether this is increasing or declining.
  • Competition. The positioning of your competitors in the market and how you will differentiate your offering from them.
  • Barriers to Entry. What will prevent someone else from providing the same offering or better.
  • Regulation. Regulations that will be applicable to the industry that your business will be operating in.

Example of a Market Analysis

Target market.

With our initial line of casual, active and fashion forward sneakers, we're looking to target the following consumer segment:

  • Age: 16 -36
  • Digital Savvy: Researching and shopping online is part of this customer's DNA. The target market is also very active on social media platforms such as Instagram, Pinterest and Facebook.
  • On Trend: Fashion forward and looking to illustrate their unique personalities, the target market is always looking for fashion to express their uniqueness.
  • Social Consciousness: The target market is proudly South African and are highly conscious of the socio-economic issues and have a keen desire to take part in improving the SA economy, uplifting communities and supporting local initiatives.

Market Need

According to a Global View Research Marketing Report, the global athletic and leisure footwear market size was valued at USD 67.8 billion in 2017. The report found that this value is expected to expand at a CAGR of over 8.0% from 2018 to 2025.

The ever-growing awareness with regards to the health benefits of sports and fitness activities, as well as an expanding retail e-commerce sector globally, including increasing levels of disposable income amongst millennials are estimated to be the key reasons for increasing market growth in this market.

Additionally, the Global Sneaker Market 2018 Industry Trends and Sales report found that although the global brands reported increased profit margins in 2017, these have decreased by 1.5% from 2016.

On the other hand, independent Sneaker retailers have reported a 15% increase in sales, particularly online, in 2017, indicating that consumers are moving away from global brands to pursue lesser known boutique footwear retailers.

  • SuperStars is based in Johannesburg and provides sneakers with 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.
  • Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.
  • Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery. (Repeated above)

5. Marketing/Sales Strategy

driving school business plan template south africa pdf

You're on the right track when you have established that there's a market for your product and service and you have identified who your target market is quantifiably, but how will your market segments know to look out for or even buy your product and services?

This is where your marketing and sales strategy comes into play.

A well-defined marketing strategy goes beyond simply advertising your product and service – it includes a deeper understanding of how your customers will view your brand, what is the best way to reach your customers, the benefits that your customer will receive from using your service or buying your product.

Your marketing strategy must also include the budget for your marketing and sales efforts, whether you will require sales staff to sell your products and offer post-sales support, as well as how you will measure your marketing and sales efforts to evaluate their effectiveness.

Example of a Marketing Strategy

Marketing plan.

  • Search Engine Optimisation : Our website pages will be optimised for search engine rankings, with the objective to rank within the top 3 search positions for keywords "custom sneakers", "custom size sneakers" and "custom made sneakers".
  • Paid Search : Snug Sneakers will be investing in Google Ads and Facebook Advertising and well as Programmatic Advertising to increase landing page conversion rates.
  • Social Media : We will be establishing a targeted social media strategy to increase followers across the social media platforms that have shown the highest engagement with the target market. High frequency posts will be created target at highest engagement times to increase engagement and brand awareness.
  • Business Network : We will partner with independent apparel and footwear retailers to drive link building and link sharing both on website and on social media.

Customer Value Proposition and Value Differentiator

Although there is one locally produced sneaker competitor within the market, the founders believe that the customer value proposition being brought to the market is a unique offering and therefore a strong differentiator within the market.

The founders are cognisant that without this differentiator, the only differentiator will be price, which will ultimately have a negative impact on profit margins.

As a unique differentiator and value proposition, Snug Sneakers provides customers with Sneakers with South African Sole, leveraging the Proudly South African heritage and support for local initiatives to help grow South Africa's job economy and promote community upskilling and learnership programmes.

Additionally, Snug Sneakers will ensure that the quality of the products far outweighs those of global brands manufacturing in China. The most important differentiator, however is the ability to custom size shoes to each individual's unique size requirements.

6. Staffing and Operations

driving school business plan template south africa pdf

Strategy is irrelevant without execution – which is where your Operations Plan comes into play in your business plan. How will you serve your customers, while keeping your operating costs low enough to make sufficient profitability?

Your Operations Plan will detail how you will manufacture, staff, fulfil and stock your products, including your day-to-day operational requirements. Ultimately, this section describes how you will run your business.

Some questions to answer in this section include:

  • Where will your operations be based?
  • What is your management structure?
  • What are your staffing requirements?
  • What equipment, facilities and supplies will you need?
  • How will you establish your suppliers?
  • What will be the operational changes required should your company grow?
  • What will your production methods entail?
  • How will you service/ deliver goods to customers?
  • What regulatory requirements must be in place? (Licences, permits etc.)
  • How will you manage your inventory levels?

Example of Staffing and Operations

Management team.

David Smith is a serial entrepreneur who founded successful and well-known brands Creative Caps and women's cycling apparel Pedal Power.

David graduated from Stellenbosch University with a B Comm in Economics and went on to study an MBA at GIBS Business School. David heads up Snug Sneakers as the Chief Executive Officer (CEO).

Stewart Bruce has worked in the retail industry as a Senior Designer for well-known retail brands, including Puma and Sketchers.

With over 20 years' experience in designing active and casual footwear, as well as sourcing and overseeing materials for the product range, Stewart brings excellent experience to the management mix as Chief Design Officer.

7. Financial Projections

driving school business plan template south africa pdf

The bottom line counts the most when it comes to writing your business plan.

Without the numbers to prove whether your business will be profitable or not, potential investors or lenders will have a difficult time objectively deciding if your business will be a sound investment.

Aside from persuading potential investors, crucially, the numbers that you have crunched will also indicate whether you have a viable business.

There are five basic reports or cash projections to include in your business plan:

  • Income Statement
  • Balance Sheet
  • Cash Flow Statement
  • Operating Budget
  • Break-Even Analysis

It's important to come up with credible financial projections for your business to illustrate that it is feasible.

One way to tackle this section is to break down the figures into various components, such as by sales channel or target market segment.

At this stage, you won't be able to supply exact figures, because you're still estimating your future financials, but by breaking down your guesses into components you will be able to determine a more realistic figure for each component, rather than hazarding guesses as a whole.

The business plan should be an ongoing, living document that can be used as your guide for running your business. It requires continuous adjustment as your business changes and grows.

Entrepreneur Staff

Sales Enablement - Content Division Manager

Catherine Bristow Scott is the Content Division Manager for Entrepreneur South Africa. With specialist expertise in developing SEO content, effective sales enablement content to drive lead generation, as well as digital strategy, Catherine brings an in-depth understanding of developing both written and video content to assist businesses in remaining competitive and growing their revenue.

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Driving School Business Plan Sample

Published Apr.18, 2018

Updated Apr.22, 2024

By: Jakub Babkins

Average rating 3.3 / 5. Vote count: 8

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Driving School Business Plan Sample

Table of Content

Do you want to start driving school business?

Are you thinking about starting a driving school ? The biggest advantage of starting this business is that you can start it with lower initial investments as compared to other businesses and can make it extremely profitable, provided that you plan and execute it successfully. But there are a lot of things which need to be considered before starting this venture.

The first thing is how to secure the license and permits for starting a driving school. In addition to that, you should also consider whether you will purchase the required cars or procure them on the lease. So, the first step you should take is to develop a comprehensive business plan for driving school covering all aspects of your business.

The business plan will not only help you in startup but will also form the basis of your company’s future policies. So, for assisting you with writing an effective business plan, here we are providing the business plan for a driving school business startup named ‘Star Driving School’.

Executive Summary

2.1 the business.

Star Driving School will be a licensed and insured driving school in Manhattan that will mainly provide private and commercial driving education to its customers along with other related services for business . The business will be owned by Mark Gill. Mark is an MBA from Harvard and has served in various managerial positions at various driving schools in the United States that’s why he knows everything about how to open a driving school business .

2.2 Management

The company will hire a staff comprising of trainers, assistants and sales executives, all of which will be trained for one month prior to onboarding.

2.3 Customers

Star Driving School will be a licensed driving school where we will offer driving classes for people belonging to all age-groups along with specialized classes for professional drivers.

2.4 Target of the Company

The business targets are to balance the cost of a startup within the next year of launch and to become the best driving school in Manhattan. Our sales and revenue targets for next three years are summarized in the chart below:

Driving School Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Star Driving School will be owned by Mark Gill. Mark is an MBA from Harvard and has served in various managerial positions at various driving schools in the United States.

3.2 Why the Business is being started

Mark has an entrepreneurial mind and by starting a driving school business he aims to make profits in this industry.

3.3 How the Business will be started

Star Driving School will be located at a ten minutes’ drive from the main residential district of Manhattan. In addition to the usual inventory, the company will initially procure 10 cars with varying engine capacities, 3 minibusses, and 2 medium-sized commercial trucks. All vehicles will be procured on lease for a duration of 5 years after which the leasing contract will be renewed. The costs for startup are as follows:

Driving School Business Plan - Startup cost

The startup requirements are as follows:

Services for customers

Before you write a driving school business plan, you must decide on what services will you provide to your future customers. It will also help you to acquire permits and license from the local governing bodies. Star Driving School will be a licensed and insured driving school in Manhattan that will mainly provide private and commercial driving education to its customers along with other related services. Our main services include:

  • Driving classes for all individuals aspiring to learn car driving
  • Special driving classes for professional drivers aspiring to learn bus and truck driving
  • Short driving refresher courses
  • Advisory and consultancy services for helping students acquire driving licenses and car documents

Marketing Analysis of driving school business

The most important component of a driving school business plan is its accurate marketing analysis because it decides whether a startup in this industry will become a success or end in failure. That’s why an accurate marketing analysis must be carried out before developing the business plan for driving school.

If you have no idea about how to start a drivers Ed school you can take help from this sample template. But if you are starting on a large scale then it is better to seek the help of marketing experts. A successful marketing analysis will tell you which region or area will be most suitable to open driving school business and will also help you later in the estimation of driving school start up cost .

5.1 Marketing Trends

There are more than 8,000 driving education businesses associated with the Driving Schools Association of the Americas. Out of these 8,000 institutes, there are 6,000 professional driving schools. The number of driving education institutes has constantly increased over the recent years and is expected to increase at the same rate for the next few years. Considering these stats, we can establish that any business plan for driving school can become extremely profitable provided that you plan it successfully.

5.2 Marketing Segmentation

Our target market is the residential community living nearby at the 10 minutes’ drive from our office. The community consists of all types of people from varying backgrounds. There are currently more than 738,000 households in Manhattan out of which 17.1% have children under the age of 18 living with them, 25.2% are married couples living together and 10.9% are persons with 65 years of age or older. Our experts have identified following target groups for our services:

Driving School Business Plan - Market Segmentation

The detailed marketing segmentation of our target audience is as follows:

Landlord Business Plan Writing

5.2.1 beginners:.

The first group of our customers comprises of those teenagers who just turned 18 years of their ages and want to learn how to drive. These beginners are mostly high school students.

5.2.2 Learners:

The second category includes those people who are in the possession of a vehicle and need a license to hit the road. These learners will be subjected to proper driving training and will also be helped with acquisition of driving licenses and car documents.

5.2.3 Professionals:

The last category includes commercial drivers or those people who want to pursue a career in driving by learning bus or truck driving. This group will be subjected to vigorous training and special road safety education. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our driving school business plan targets are:

  • To become the best driving school in Manhattan within next 5 years
  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
  • To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

Product pricing is also one of the main deciding factors in the success of a startup that’s why we have priced our services in slightly lower ranges (10% less) as that of the prices offered by our competitors.

Like marketing analysis, sales strategy for business is also an important component of driving school business plan so it must be thought through before you think about how to open a driving school business .

6.1 Competitive Analysis

There are thousands of established driving schools in the United States and it is not easy to survive and excel in such a competitive environment. That’s why you need to come up with something different before you start a driving school business . Our competitive advantage lies in the power and dedication of our team. We have the best team of experienced trainers who are willing to go to any limit for ensuring customer satisfaction. On top of that, our prices are very reasonable and comparatively lower than most of our competitors, thus giving us a clear advantage over other competitors.

6.2 Sales Strategy

We will attract our customers towards us through various efforts, such as:

  • We will advertise our driving school in magazines, newspapers and social media
  • We will offer discounts on the membership for the first three months of the launch
  • We will arrange seminars and awareness sessions on the importance of road safety in various educational institutions which will also promote our company

6.3 Sales Forecast

Our sales are forecasted in the following column charts:

Driving School Business Plan - Unit Sales

The detailed information about sales forecast is given in the following table:

6.4 Sales Monthly

Driving School Business Plan - Sales Monthly

6.5 Sales Yearly

Driving School Business Plan - Sales Yearly

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We had a great experience with OGScapital. They were quick, on top of the BCP, and got us exaclty what we needed. We also had an issue with completing a task in a certain time required and they were nice enough to help us out and allow us an additional week. Thank you Alex for all your help!

Personnel plan

Personnel plan is also an important component of a driving school business plan, so make sure to develop it before thinking about how to start a driving school business .

7.1 Company Staff

The company will initially hire the following staff:

  • 1 General Manager for managing the overall operations
  • 2 Administrators/Accountants for maintaining financial records
  • 4 Sales Executives responsible for marketing and discovering new ventures
  • 10 Trainers for providing driving training to members
  • 2 Assistants for undertaking day-to-day tasks
  • 1 Front Desk Officer for acting as a receptionist

7.2 Average Salary of Employees

Financial plan.

The last thing to do before thinking about how to start your own driving school is to develop a financial plan outlining the development of your company over the next few years. The financial plan of Star Driving School is as follows.

8.1 Important Assumptions

8.2 brake-even analysis.

Driving School Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Driving School Business Plan - PROFIT MONTHLY

8.3.2 Profit Yearly

Driving School Business Plan - PROFIT YEARLY

8.3.3 Gross Margin Monthly

Driving School Business Plan - GROSS MARGIN MONTHLY

8.3.4 Gross Margin Yearly

Driving School Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

Driving School Business Plan - Projected Cash Flow Diagram

8.5 Projected Balance Sheet

8.6 business ratios.

Download Driving School Business Plan Sample in pdf

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driving school business plan template south africa pdf

One thought on “ Driving School Business Plan Sample ”

Great write up! The link to Driving School Business plan pdf links instead HospitalBusinessPlan.pdf, kindly correct.

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How to Start a Profitable Driving School Business [11 Steps]


By Nick Cotter Updated Feb 02, 2024

image of a driving school business

Business Steps:

1. perform market analysis., 2. draft a driving school business plan., 3. develop a driving school brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for driving school., 6. open a business bank account and secure funding as needed., 7. set pricing for driving school services., 8. acquire driving school equipment and supplies., 9. obtain business insurance for driving school, if required., 10. begin marketing your driving school services., 11. expand your driving school business..

Starting a driving school requires a thorough market analysis to ensure there is a demand for your services and to understand the competitive landscape. This step is crucial in developing a business plan that addresses the needs of your target market while positioning your driving school for success. Here's how to perform an effective market analysis:

  • Research the demographic profile of your target market, including age, income levels, and geographic location. This will help you tailor your services to the right audience.
  • Analyze local demand for driving instruction, considering factors such as the number of people reaching driving age, the presence of large high schools or colleges, and the general population growth in the area.
  • Examine the competition by identifying other driving schools in the region. Assess their services, pricing, marketing strategies, and market share to determine how to differentiate your school.
  • Review the regulatory environment for driving schools in your area, including licensing requirements, insurance, vehicle standards, and any barriers to entry that could impact your business.
  • Gather data on the latest trends in driver education, including online learning options, defensive driving courses, and technological advancements in training vehicles.

image of a driving school business

Are driving school businesses profitable?

Yes, driving school businesses can be very profitable. They can generate income from tuition fees as well as from additional services such as in-car instruction and learning materials. Other potential sources of revenue include government grants, corporate partnerships, and offering additional services such as driver's education classes.

Creating a well-structured business plan is essential for the success of your driving school. It will serve as a roadmap that outlines your business goals, strategies, and how you plan to achieve them. Here's a guide to help you draft your driving school business plan:

  • Executive Summary: Summarize your driving school's mission, the services you offer, and your unique selling propositions.
  • Business Description: Provide detailed information about your driving school, including your business name, location, and the type of driving instruction you'll provide.
  • Market Analysis: Research and describe your target market, including potential students and demographics, along with a competitive analysis.
  • Marketing Strategies: Outline how you plan to attract and retain students, including advertising channels, pricing strategies, and promotional activities.
  • Operations Plan: Detail the day-to-day operations, such as location, facilities, equipment, and staff requirements.
  • Management Structure: Describe the business ownership and the qualifications of you and any other instructors or staff members.
  • Financial Plan: Include projections for startup costs, operating costs, revenue streams, and break-even analysis.

How does a driving school business make money?

A driving school business makes money by providing private and group driving instruction classes, as well as offering road tests and other examination services. In addition, they may also offer product sales, such as driver's books and other textbooks to supplement the learning experience. A typical target audience that a driving school would market to is young adults who are first getting their license, or adults who are looking to brush up their driving skills. Further, the business can also target seniors who are looking to learn how to adjust their driving habits based on age-related changes in reflexes and vision. Finally, many schools could also offer specialized classes for drivers of commercial vehicles such as bus drivers or truckers.

Creating a strong brand for your driving school is essential to stand out in a competitive market and attract students. Your brand should communicate your school's values, differentiate your services, and resonate with your target audience. Consider the following steps to develop a compelling driving school brand:

  • Define Your Unique Selling Proposition (USP): Identify what makes your driving school unique. Whether it's your high pass rates, experienced instructors, or specialized training vehicles, your USP should be the cornerstone of your brand.
  • Choose a Memorable Name and Logo: Select a name that is easy to remember and reflects the essence of your driving school. Design a logo that is visually appealing and represents your brand effectively across various platforms.
  • Create a Brand Message: Craft a clear and consistent message that encapsulates what you offer and why students should choose your school. Use this messaging in all your marketing materials.
  • Establish a Brand Personality: Decide on the tone and personality of your brand. Are you friendly and approachable, professional and reliable, or innovative and edgy? This personality should be evident in all your communications.
  • Consistent Visuals and Language: Ensure your brand colors, fonts, and style of imagery are consistent across your website, business cards, brochures, and social media. Consistency helps build recognition and trust.

How to come up with a name for your driving school business?

Coming up with a name for your driving school business might seem like an intimidating task at first. However, there are plenty of creative and fun ways to find the perfect one. The best way to start is by brainstorming ideas based on what your business stands for and its services. For example, you could use words such as "secure," "safe," "adventure," or "freedom" to reflect your core values and how you want customers to feel. You could also incorporate a clever pun or play on words for a memorable title that customers won't forget. Once you've come up with some names, do research online to make sure nothing conflicts and remember to check with your local government office to make sure it's available. With some careful consideration and thought, you can easily come up with an eye-catching and meaningful name for your driving school business.

image of ZenBusiness logo

Once you have laid the groundwork for your driving school business, the next critical step is to formalize your business registration. This ensures your operation is legal and compliant with all local, state, and federal regulations. Follow these steps to register your business properly:

  • Check with your state's Department of Motor Vehicles (DMV) or equivalent agency to understand the specific requirements for driving schools, including licenses and permits.
  • Choose a business structure that fits your needs, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation, and file the necessary paperwork with your state's Secretary of State or business agency.
  • Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan to hire employees.
  • Register your business name through a Doing Business As (DBA) filing if your business name is different from your personal name or the legal name of your entity.
  • Apply for any additional local business licenses and permits that may be required in your area, such as a business operation license or zoning permits.
  • Contact your insurance company to purchase liability insurance, which is typically required for driving schools to protect against potential claims.

Resources to help get you started:

Access critical materials designed to support driving school entrepreneurs with insights on market trends, operational efficiency, and strategies for successful business expansion:

  • Association of Driving School Educators: Offers a collection of research papers and industry reports to stay ahead of educational trends - .
  • Driver Education Industry Newsletters: Monthly newsletters providing updates on regulatory changes and teaching methodologies - subscribe for updates at relevant industry sites.
  • Small Business Administration (SBA) Guide: Features a section on educational service businesses, offering operational advice and growth strategies - .
  • Market Research Reports: Detailed analyses of the driving school sector, available for purchase from market research firms like IBISWorld or - useful for understanding current trends and forecasting.

Before launching your driving school, it's crucial to ensure you have all the necessary legal documentation in place. The licenses and permits required may vary by location, but generally include the following:

  • Business License: Obtain a business license from your city or county government to legally operate in your area.
  • Driving School License: Apply for a specific driving school license from the state's Department of Motor Vehicles (DMV) or equivalent authority.
  • Instructor's License: All driving instructors must have valid driving instructor licenses. You and your staff may need to pass exams and background checks to acquire these.
  • Vehicle Registration: Ensure each vehicle used for instruction is registered as a driving school car, if required by your state or local laws.
  • Insurance: Acquire proper insurance coverage for your business, vehicles, and instructors, including liability insurance to protect against potential claims.
  • Building and Zoning Permits: If you're operating from a physical location, make sure you have the correct zoning permits and that your facility meets building codes and safety standards.

What licenses and permits are needed to run a driving school business?

Depending on the specific local regulations, licenses and permits needed to run a driving school business may include an Employer Identification Number (EIN) from the Internal Revenue Service (IRS), a business license and permit from the local finance department or the Secretary of State, and an occupational license from the relevant regulatory board.

Opening a business bank account and securing funding are crucial steps in establishing the financial foundation for your driving school. A dedicated business account helps you manage finances effectively, while securing funding ensures you have the capital necessary for startup costs and operational expenses. Follow these steps to set up your financial base:

  • Research different banks and credit unions to compare business banking options. Look for low fees, good customer service, and any perks that may benefit your driving school.
  • Prepare the necessary documentation, which typically includes your business registration, EIN (Employer Identification Number), and personal identification, to open a business bank account.
  • Consider the amount of funding you'll need to start and operate your driving school, including vehicles, insurance, office space, and instructor salaries.
  • Explore different funding sources such as personal savings, loans from financial institutions, small business grants, or investors.
  • Present a solid business plan when applying for loans or investments to show the viability and profitability of your driving school.
  • Keep in mind that some states may have specific programs or loans available for driving schools, so research local options as well.

Establishing competitive pricing for your driving school services is crucial to attract students while ensuring the sustainability of your business. Consider your costs, the value you offer, and the rates of competitors in the area. Below are guidelines to help you set appropriate pricing for your driving school offerings:

  • Analyze Costs: Calculate the total costs of running your driving school, including vehicles, fuel, maintenance, insurance, instructor salaries, and administrative expenses.
  • Value Proposition: Determine the value you provide, such as unique teaching methods or flexible scheduling, and how it justifies your pricing.
  • Market Research: Research what other local driving schools are charging and position your pricing competitively.
  • Pricing Structure: Decide whether you'll charge per lesson, offer packages, or have a flat rate for a complete course.
  • Discounts and Promotions: Consider offering introductory discounts, referral programs, or seasonal promotions to attract new students.
  • Profit Margins: Set prices that allow for a reasonable profit margin to ensure business growth and sustainability.
  • Adjustments: Be prepared to adjust your pricing based on feedback, market changes, and your business performance over time.

What does it cost to start a driving school business?

Initiating a driving school business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $$49,500 - $116,500 for launching such an business. Please note, not all of these costs may be necessary to start up your driving school business.

Starting a driving school requires not only skilled instructors but also the right equipment and supplies to ensure effective training. These items are essential in creating a safe and conducive learning environment for student drivers. Here's a checklist of what you need to acquire:

  • Dual Control Vehicles: Cars with dual steering wheels, brakes, and accelerators for instructor control.
  • Vehicle Maintenance Tools: For upkeep of the training vehicles, including tire pressure gauges, oil, coolant, and other essential maintenance supplies.
  • Classroom Supplies: Educational materials like textbooks, whiteboards, projectors, and traffic signs for theoretical instruction.
  • Office Equipment: Computers, printers, and scheduling software for managing bookings and record-keeping.
  • Safety Equipment: Cones, pylons, and other gear for creating practice courses and teaching parking skills.
  • First Aid Kit: To handle any minor injuries during on-road training sessions.
  • Insurance: Adequate coverage for vehicles, students, and instructors against accidents and liabilities.
  • Communication Devices: Two-way radios or smartphones to communicate with students during driving lessons.

List of software, tools and supplies needed to start a driving school business:

  • Classroom Equipment – Computers ($500-2000 per unit), Printer ($200-600), Projector ($220-1000), TV & DVD player ($200-800)
  • Vehicles for driving instruction ($3000-10,000 per unit)
  • Driver Training Course Materials ($50-200 per set)
  • Instructor’s Books and Charts ($30-100 per set)
  • Insurance and Liability Coverage ($2000-6000 per year)
  • Advertising and Marketing Materials (varies greatly)
  • Licensing Fees (varies greatly by state/region)
  • Business Development Software ($100-500 per license)
  • Safety Equipment, including mirrors, cones, flags, etc. ($50-200 per set)
  • Signage for the School facility or vehicles used for instruction (varies by quantity purchased)

Securing the right business insurance is a critical step in protecting your driving school and ensuring its long-term success. Insurance not only safeguards against unforeseen incidents but also instills confidence in your clients. Consider the following when obtaining business insurance:

  • Assess your risks: Identify the types of risks your driving school might face, such as vehicle accidents, property damage, or liability claims.
  • Shop around: Contact multiple insurance providers to compare coverage options and rates. Look for insurers with experience in covering driving schools.
  • Choose the right coverage: Typical policies for a driving school might include general liability, commercial auto insurance, property insurance, and workers' compensation.
  • Consider additional protection: Depending on your location and services, you might need additional coverage, such as cyber liability or business interruption insurance.
  • Review and update regularly: As your business grows and changes, regularly review your coverage to ensure it remains adequate. Keep an eye on policy expiration dates to renew on time.
  • Comply with regulations: Ensure that your insurance meets any state or local regulatory requirements for driving schools.

Marketing your driving school services is crucial for attracting students and establishing a strong brand presence within the community. A well-crafted marketing strategy should highlight your school's unique selling points, such as experienced instructors, flexible scheduling, or specialized training programs. Here's how you can get started:

  • Create a professional website that is easy to navigate and provides detailed information about your courses, pricing, and instructors. Make sure it is optimized for search engines to improve visibility.
  • Leverage social media platforms to reach potential students. Regularly post engaging content, including student success stories, driving tips, and promotional offers.
  • Develop partnerships with local high schools, colleges, and community centers to offer exclusive discounts and referral incentives.
  • Invest in targeted online advertising through platforms like Google AdWords and Facebook Ads to reach individuals actively searching for driving lessons.
  • Encourage word-of-mouth marketing by providing excellent service and offering incentives for students who refer friends or family members.
  • Attend community events and sponsor local sports teams or educational programs to increase brand awareness and show your support for the community.

Expanding your driving school business is a significant step towards success, ensuring that you remain competitive and continue to meet the needs of your growing customer base. With the right strategies in place, you can increase your market share, diversify your offerings, and solidify your reputation as a top-tier driving education provider. Consider the following tips to help you navigate this exciting phase of your business growth.

  • Franchise or Branch Out: Consider opening new locations or franchising your business to reach a wider audience.
  • Partner with Educational Institutions: Collaborate with high schools, colleges, and universities to offer driver education programs to students.
  • Diversify Course Offerings: Expand your curriculum to include motorcycle training, defensive driving courses, or specialized training for commercial driving licenses.
  • Invest in Marketing: Boost your online presence with digital marketing and leverage social media to engage with a broader customer base.
  • Upgrade Your Fleet: Add new and diverse vehicles to your fleet to attract different types of learners and ensure the best learning experience.
  • Implement Technology: Use driving simulators and e-learning platforms to offer innovative and convenient learning options.
  • Seek Feedback and Adapt: Regularly gather customer feedback to improve services and adapt to changing market demands.


How To Start A Driving School In South Africa

Below is How To Start A Driving School In South Africa

Once you’re ready to start your driving school, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

Form a legal entity & Register for taxes

Establishing a legal business entity such as PTY LTD prevents you from being personally liable if your cleaning company is issued.

When you register your business CIPC automatically registered you with SARS

Open a business bank account

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Set up business accounting system

It’s a crucial step that allows you to monitor the growth of your business, build financial statements, keep track of deductible expenses, prepare tax returns, and support what you report on your tax return. Right from the beginning, you should establish a system for organizing receipts and other important records

Get Business Insurance

Insurance is highly recommended for all business owners.

Define your brand.

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

Establish your Web Presence

A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Growing Your Business

How to promote & market a driving school

The best way to promote your business is through affiliations. Examples of affiliations include:

Offering discount programs to students from local high schools.

Having special programs that are connected to specific auto insurance companies.

Getting on the list of qualified driving schools for traffic courts in the local area.

Creating cross-promotional campaigns with auto dealers and rental car companies.

How to keep customers coming back

Attracting customers is important, retaining them is less important. The customers usually pay a non-refundable fee for the entire course when they sign up. Although repeat customers are possible, these are very rare. The best way to attract customers is by affiliation programs as described above. Marketing is possible as well. For Internet-based classes only, online marketing is critical.

We know of one company that had workers stationed outside of traffic courts who handed out flyers for their driving school to those leaving the courts. In states where attending a traffic school gets a ticket dismissed this is a very effective way to advertise the business.

For those driving schools that offer on-the-road training, it is important that the school is advertised on the vehicles used for training. In addition to this, it is possible to use advertisements on taxis or other modes of public transportation for the same purpose of attracting new customers.

Register as a driving instructor

To become a legally recognized driving instructor in South Africa, you must be registered with the provincial department of transport. Driving instructors are required to have a certificate specifying the grade or the class of vehicle in which they are qualified to instruct learners.

Instructors are graded as follows:

Grade A – the instructor is competent to train a person for a driving license of any code and such instructor holds a code EC driving license for a manual transmission and a code A driving license

Grade B – the instructor is competent to train a person for a driving license of the code B, C1, C, EB, EC1, and EC, and such instructor holds a code EC driving license for a manual transmission

Grade C – the instructor is competent to train a person for a driving license of the code A1, A, and B, and such instructor holds a code EB driving license for a manual transmission and a code A driving license

Grade D – the instructor is competent to train a person for a driving license of the code B, and such instructor holds a code EB driving license for a manual transmission

Grade L – the instructor is competent to train a person for a learner’s license of any code.

You will deal only with the class of motor vehicles for which you are licensed. The instructor’s certificate is valid for one year.

What you should do

Go to the nearest driving license testing center (link is external)with your medical certificate form (MC), completed by your doctor,  to book a test date. 

Complete an Application for registration as a driving instructor form (RI).

You will be referred to a police station to obtain a clearance certificate.

On the date given for the test, you will write the test. If you pass, you must pay the prescribed fee.

The testing center will refer your application to the Member of the Executive Committee (MEC) of the province for approval or rejection. If approved, the testing center will issue the permit.

How long does it take

The permit may be ready in six to eight weeks.

How much does it cost?

Contact your local licensing office for the cost.

Forms to complete

Application for registration as driving instructor (RI)

Medical certificate  (MC)

How much does a driving school cost in South Africa?

For car lessons, lessons tend to cost between R130 and R200 a lesson.

Driving schools or instructors often offer package deals, however – for example, you can buy 10 lessons ahead for a discounted amount (cheaper than you would pay for 10 individual lessons).

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Checklist for Starting a Driving School Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Driving School business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

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Home Business Time Management Strategies

It's tempting to sleep late or spend extra time reading the newspaper when you work from home. But since you're your own boss, you need to get started promptly and keep working on a regular schedule. Here are several suggestions: * Take action. Sit down at your desk, make up or review a "to do" list, and then begin with the most interesting task on the list.

* Set a deadline for yourself to complete a given project by a certain time.

* Bribe yourself by promising a reward if you accomplish a specific task. Once you get started, your work can develop a momentum that keeps you going all day. We've also found, however, that taking a break every few hours contributes to an increase in productivity and creativity. Set Specific Boundaries Even the most carefully constructed plans are vulnerable to interruptions and distractions. The most common ones you are likely to encounter fall into these three categories: * Household responsibilities. Don't let errands and household activities become a regular part of your workday. Cultivate the attitude that even though you are physically at home, you are mentally at work.

* Family and friends. Talking to your spouse, children or friends can potentially consume much of your time. Instead, work out a clear plan with your loved ones and get their support. Let them know when you will be working so they will avoid disturbing your concentration.

* Losing focus. Don't interrupt yourself with office minutia or extraneous phone calls. Set up your environment to help you stay focused on the job at hand. Put temptation out of sight as much as possible. If disruptions continue to be the bane of your workday, consider relocating your office to a different area of the house or changing your office hours, perhaps working after the children are asleep or early in the morning before other activities have started. Make Time for Your Private Life As your own boss, it's also easy to become a workaholic and inadvertently neglect your personal life, family and fun. Follow these recommendations to avoid burnout and depression from undertaking too much work: * Set up a firm schedule. Establish a fixed stopping point every day and do not compromise on this except for emergencies. If needed, develop a closing ritual such as a walk around the block or taking a class to make sure you get out of the office at a set time.

* Protect your free time. Make sure clients know your work hours, and do not take calls or allow business visitors to "drop by" at any hour.

* Establish minibreaks. Set aside five to 15 minutes a day to "do nothing." Spend that time doing something you enjoy such as gardening, playing with a pet, or sitting in the sun. If you tend to overwork, it is crucial to develop new values that support a healthier and more balanced, productive and secure life. Never underestimate the therapeutic effects of relaxing on a regular basis. Use Technology to Streamline Your Operations Home-office technology can streamline many of your most time-consuming administrative tasks -- and save you money. Here are a few examples: * Use the templates that come with your word processor for standardized documents such as fax cover sheets and invoices.

* Learn to rely on the spell checker, grammar checker, dictionary and electronic thesaurus features that are part of many software packages to enhance the accuracy and quality of your business documents.

* Scan names, addresses and phone numbers directly from business cards into your computer using a card scanner.

* Use special preprinted papers from companies like Paper Direct (800/APAPERS) and Queblo (800/523-9080) to produce attractive customized flyers, business cards, presentation folders, brochures and newsletters quickly. In addition, many kinds of technologically-advanced equipment are available that enable you to speed up daily tasks. These include programmable telephones, high-speed printers, electronic postage scales, electric staplers, letter-opening machines, letter folders and dictation equipment.

Whether you manage a factory, wholesale outlet, retail store, Service shop, or are a builder, you will need to sell. However good your product is, regardless of what customers think of this, you must sell to survive. Direct selling approaches are through private sales efforts, Advertising and, for many companies, exhibit - including the styling and packaging of the item itself - in windows, at the establishment, or both. Establishing a good reputation with the general public through courtesy and special services is a direct process of selling. While the latter shouldn't be neglected, this short discussion will be restricted to direct selling methods. To establish Your Company on a firm footing requires a great deal Of competitive personal selling. You may have established competition to conquer. Or, if your idea is new with little if any competition, you've got the additional problem of convincing people of the value of the new idea. Personal selling work is almost always necessary to achieve this. If you aren't a fantastic salesperson, seek an employee or asociate who is. Another way to create sales is by marketing. This may be achieved Through papers, shopping newspapers, the yellow pages section of the telephone directory, along with other published periodicals; radio and tv; handbills, and direct mail. The media you choose, in addition to the message and kind of presentation, depends upon the particular customers you wish to reach. Plan and prepare advertisements carefully, or it will be unsuccessful. Most media are going to have the ability to describe the features of their audience (readers, listeners, etc.). Since your first planning described the characteristics of your potential customers, you need to match these features with the media audience. If you're selling expensive jewelry, don't advertise in high school newspapers. Should you repair bicycles, you probably should. Advertising can be very costly. It Is a Good Idea to place a limitation upon An amount to spend, then remain within that limitation. To help you in deciding how much to invest, study the operating ratios of similar businesses. Media advertising salespeople will allow you to plan and also prepare ads for you. Make sure you tell them your budget limits. A third method of sparking sales is successful displays both in Your place of company and outside it. If you've had no prior experience in display function, you will want to examine the topic or turn the task over to someone else. Watch displays of other companies and read books, trade publications, and the literature provided by equipment manufacturers. It may be wise to hire a screen expert on your opening screen and special occasions, or you may get the services of one on a part time foundation. Much is dependent on your type of business and what it takes. The appropriate number and types of marketing campaign to utilize vary from business to business and from owner to owner. Some businesses prosper with low-key revenue efforts. Others, like the used-car lots, flourish on aggressive, hoop-la promotions. In any event, the significance of successful selling can't be over-emphasized. On the other hand, don't Eliminate sight of your Key goal - to Make a profit. Anyone can produce a large sales volume selling dollar bills for ninety bucks. But that won't last long. Keep control of your costs, and price your product carefully. Record Keeping. 1 essential element of business management is the keeping of adequate records. Study after study shows that many manager failures can be attributed to insufficient records or the owner's failure to make use of what information was available to him. Without records, the businessperson can't see in advance that way the business is going. Up-to-date records may forecast impending tragedy, forewarning one to take steps to prevent it. While additional work must maintain a decent set of records, you will be more than paid for the effort and cost. If You Aren't prepared to keep adequate records - or have somebody Keep them for you - you shouldn't try to run a small business. At a minimum, records are needed to substantiate: 1. Your returns under taxation laws, including income tax and social Safety laws; 2. Your request for credit from equipment manufacturers or even a loan From a bank; 3. Your claims about the company, in case you wish to market it. However, most important, you want them to run Your Company successfully And to raise your profits. Having a decent. Yet simple, accounting system you may answer these queries as: How much business am I doing? What are my expenses? Which appear to be too large? What is my gross Profit margin? My net profit? How much am I piling in my charge business? What is the condition of my operating capital? How much money do I have available? How much in the bank? Just how much do I owe my Suppliers? What is my net worth? That is, what is the worth of my ownership of The enterprise? What are the trends in my Receipts, expenses, gains, and net value? Is my financial situation improving Or growing worse? How can my assets compare with what I owe? What's the Percentage of return on my investment? How many cents out of every dollar of Sales are net profit? Answer these and other questions by preparing and studying balance sheets and profit-and-loss statements. To do this, it's Important to record information regarding trades as they occur. Maintain This data in a detailed and organized fashion and you will be able to answer the above questions. You will also possess the answers to such other vital questions About your company as: What products or services do my clients enjoy best? Next best? Not at all? Can I take the merchandise most often asked? Am I Qualified to render the services they need most? How a Lot of my charge Clients are slow payers? Shall I change to money only, or use a charge card Bill program?

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Posted by BizBolts | All Articles , Business Plans


We have several payment methods which you can use to buy the business plans.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card) – R500

To purchase the business plans using Visa Card/Master Card click here: Business Plans Store . After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Click the button below to purchase business plans using Visa Card/ Mastercard.

South Africa Business Plans

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method  2 – (Instant EFT – FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

Other payment methods.

  • Cash deposit into our FNB Company Bank Account
  • EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link ). Email: [email protected] .

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

About the Business Plans

We decided to introduce the South African business plans after noting that many South Africans were venturing into businesses without a full understanding of the industry, market, how to run the businesses, the risks involved, profitability of the businesses and the costs involved, leading to a high failure rate of the start-ups.

Our business plans will make it easier for you to launch and run a business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the business plans will lay out all the costs involved in setting up and running the business. They are designed uniquely for the South African market.


These business plans can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your business
  • As a project proposal
  • Assessing profitability of the business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation


All our pre-written plans include, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some South Africans in that type of business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your business in South Africa

All our agriculture pre-written business plans include technical aspects of how to keep and rear the animals / farm the crops. They also include a mini-directory with contacts which will prove to be helpful in launching and running the business. E.g. for broiler poultry we will provide the contact details for South African suppliers of feeds, equipment, day old chicks, abattoirs, training companies etc)

The Business plan package consist of 4 files

  • Business Plan – PDF file (Comprehensive – Between 70-105 pages)
  • Business Plan – Editable Word File (Comprehensive – Between 70-105 pages)
  • Business Plan Funding Version – Editable Word File (Short version for applying for a loan – between 35-50 pages)
  • Business Plan Automated Financial Statements – (Editable Excel file)

The financial statements are automated. This implies that you can change an item eg unit price, and all the other financial statements will automatically adjust to reflect the change.


About The Author


BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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