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Are you struggling to find good persuasive speech topics? It can be hard to find a topic that interests both you and your audience, but in this guide we've done the hard work and created a list of 105 great persuasive speech ideas. They're organized into ten categories and cover a variety of topics, so you're sure to find one that interests you.

In addition to our list, we also go over which factors make good persuasive speech topics and three tips you should follow when researching and writing your persuasive speech.

What Makes a Good Persuasive Speech Topic?

What makes certain persuasive speech topics better than others? There are numerous reasons, but in this section we discuss three of the most important factors of great topics for a persuasive speech.

It's Something You Know About or Are Interested in Learning About

The most important factor in choosing and creating a great persuasive speech is picking a topic you care about and are interested in. You'll need to do a lot of research on this topic, and if it's something you like learning about, that'll make the process much easier and more enjoyable. It'll also help you sound passionate and informed when you talk, both important factors in giving an excellent persuasive speech.

It's a Topic People Care About

In fourth grade, after being told I could give a persuasive speech on any topic I wanted to , I chose to discuss why the Saguaro cactus should be the United State's national plant. Even though I gave an impassioned talk and drew a life-size Saguaro cactus on butcher paper to hang behind me, I doubt anyone enjoyed the speech much.

I'd recently returned from a family vacation to Arizona where I'd seen Saguaro cacti for the first time and decided they were the coolest thing ever. However, most people don't care that much about Saguaro cacti, and most people don't care what our national plant is or if we even have one (for the record, the US has a national flower, and it's the rose).

Spare yourself the smattering of bored applause my nine-old self got at the end of my speech and choose something you think people will be interested in hearing about. This also ties into knowing your audience, which we discuss more in the final section.

It Isn't Overdone

When I was in high school, nearly every persuasive speech my classmates and I were assigned was the exact same topic: should the drinking age be lowered to 18? I got this prompt in English class, on standardized tests, in speech and debate class, etc. I've written and presented about it so often I could probably still rattle off all the main points of my old speeches word-for-word.

You can imagine that everyone's eyes glazed over whenever classmates gave their speeches on this topic. We'd heard about it so many times that, even if it was a topic we cared about, speeches on it just didn't interest us anymore.

The are many potential topics for a persuasive speech. Be wary of choosing one that's cliche or overdone. Even if you give a great speech, it'll be harder to keep your audience interested if they feel like they already know what you're going to say.

An exception to this rule is that if you feel you have a new viewpoint or facts about the topic that currently aren't common knowledge. Including them can make an overdone topic interesting. If you do this, be sure to make it clear early on in your speech that you have unique info or opinions on the topic so your audience knows to expect something new.

105 Topics for a Persuasive Speech

Here's our list of 105 great persuasive speech ideas. We made sure to choose topics that aren't overdone, yet that many people will have an interest in, and we also made a point of choosing topics with multiple viewpoints rather than simplistic topics that have a more obvious right answer (i.e. Is bullying bad?). The topics are organized into ten categories.

Arts/Culture

• Should art and music therapy be covered by health insurance?
• Should all students be required to learn an instrument in school?
• Should all national museums be free to citizens?
• Should graffiti be considered art?
• Should offensive language be removed from works of classic literature?
• Are paper books better than e-books?
• Should all interns be paid for their work?
• Should employees receive bonuses for walking or biking to work?
• Will Brexit hurt or help the UK's economy?
• Should all people over the age of 65 be able to ride the bus for free?
• Should the federal minimum wage be increased?
• Should tipping in restaurants be mandatory?
• Should Black Friday sales be allowed to start on Thanksgiving?
• Should students who bully others be expelled?
• Should all schools require students wear uniforms?
• Should boys and girls be taught in separate classrooms?
• Should students be allowed to listen to music during study hall?
• Should all elementary schools be required to teach a foreign language?
• Should schools include meditation or relaxation breaks during the day?
• Should grades in gym class affect students' GPAs?
• Should teachers get a bonus when their students score well on standardized tests?
• Should children of undocumented immigrants be allowed to attend public schools?
• Should students get paid for getting a certain GPA?
• Should students be allowed to have their cell phones with them during school?
• Should high school students be allowed to leave school during lunch breaks?
• Should Greek life at colleges be abolished?
• Should high school students be required to volunteer a certain number of hours before they can graduate?
• Should schools still teach cursive handwriting?
• What are the best ways for schools to stop bullying?
• Should prostitution be legalized?
• Should people with more than one DUI lose their driver's license?
• Should people be required to shovel snow from the sidewalks in front of their house?
• Should minors be able to drink alcohol in their home if they have their parent's consent?
• Should guns be allowed on college campuses?
• Should flag burning as a form of protest be illegal?
• Should welfare recipients be required to pass a drug test?
• Should white supremacist groups be allowed to hold rallies in public places?
• Should assault weapons be illegal?
• Should the death penalty be abolished?
• Should beauty pageants for children be banned?
• Is it OK to refuse to serve same-sex couples based on religious beliefs?
• Should transgender people be allowed to serve in the military?
• Is it better to live together before marriage or to wait?
• Should affirmative action be allowed?
• Should prisoners be allowed to vote?
• Should Columbus Day be replaced with Indigenous Peoples' Day?

Government/Politics

• Should the government spend more money on developing high-speed rail lines and less on building new roads?
• Should the government be allowed to censor internet content deemed inappropriate?
• Should Puerto Rico become the 51st state?
• Should Scotland declare independence from the United Kingdom?
• Whose face should be on the next new currency printed by the US?
• Should people convicted of drug possession be sent to recovery programs instead of jail?
• Should voting be made compulsory?
• Who was the best American president?
• Should the military budget be reduced?
• Should the President be allowed to serve more than two terms?
• Should a border fence be built between the United States and Mexico?
• Should countries pay ransom to terrorist groups in order to free hostages?
• Should minors be able to purchase birth control without their parent's consent?
• Should hiding or lying about your HIV status with someone you're sleeping with be illegal?
• Should governments tax soda and other sugary drinks and use the revenue for public health?
• Should high schools provide free condoms to students?
• Should the US switch to single-payer health care?
• Should healthy people be required to regularly donate blood?
• Should assisted suicide be legal?
• Should religious organizations be required to pay taxes?
• Should priests be allowed to get married?
• Should the religious slaughter of animals be banned?
• Should the Church of Scientology be exempt from paying taxes?
• Should women be allowed to be priests?
• Should countries be allowed to only accept refugees with certain religious beliefs?
• Should public prayer be allowed in schools?

Science/Environment

• Should human cloning be allowed?
• Should people be allowed to own exotic animals like tigers and monkeys?
• Should "animal selfies" in tourist locations with well-known animal species (like koalas and tigers) be allowed?
• Should genetically modified foods be sold in grocery stores?
• Should people be allowed to own pit bulls?
• Should parents be allowed to choose the sex of their unborn children?
• Should vaccinations be required for students to attend public school?
• What is the best type of renewable energy?
• Should plastic bags be banned in grocery stores?
• Should the United States rejoin the Paris Agreement?
• Should puppy mills be banned?
• Should fracking be legal?
• Should animal testing be illegal?
• Should offshore drilling be allowed in protected marine areas?
• Should the US government increase NASA's budget?
• Should Pluto still be considered a planet?
• Should college athletes be paid for being on a sports team?
• Should all athletes be required to pass regular drug tests?
• Should professional female athletes be paid the same as male athletes in the same sport?
• Are there any cases when athletes should be allowed to use steroids?
• Should college sports teams receive less funding?
• Should boxing be illegal?
• Should schools be required to teach all students how to swim?
• Should cheerleading be considered a sport?
• Should parents let their children play tackle football?
• Will robots reduce or increase human employment opportunities?
• What age should children be allowed to have a cell phone?
• Should libraries be replaced with unlimited access to e-books?
• Overall, has technology helped connect people or isolate them?
• Should self-driving cars be legal?
• Should all new buildings be energy efficient?
• Is Net Neutrality a good thing or a bad thing?
• Do violent video games encourage players to become violent in real life?

3 Bonus Tips for Crafting Your Persuasive Speech

Of course, giving a great persuasive speech requires more than just choosing a good topic. Follow the three tips below to create an outstanding speech that'll interest and impress your audience.

Do Your Research

For a persuasive speech, there's nothing worse than getting an audience question that shows you misunderstood the issue or left an important piece out. It makes your entire speech look weak and unconvincing.

Before you start writing a single word of your speech, be sure to do lots of research on all sides of the topic. Look at different sources and points of view to be sure you're getting the full picture, and if you know any experts on the topic, be sure to ask their opinion too.

Consider All the Angles

Persuasive speech topics are rarely black and white, which means there will be multiple sides and viewpoints on the topic. For example, for the topic "Should people be allowed to own pit bulls?" there are two obvious viewpoints: everyone should be allowed to own a pit bull if they want to, and no one should be allowed to own a pit bull. But there are other options you should also consider: people should only own a pit bull if they pass a dog training class, people should be able to own pit bulls, but only if it's the only dog they own, people should be able to own pi tbulls but only if they live a certain distance from schools, people should be able to own pit bulls only if the dog passes an obedience class, etc.

Thinking about all these angles and including them in your speech will make you seem well-informed on the topic, and it'll increase the quality of your speech by looking at difference nuances of the issue.

Know Your Audience

Whenever you give a speech, it's important to consider your audience, and this is especially true for persuasive speeches when you're trying to convince people to believe a certain viewpoint. When writing your speech, think about what your audience likely already knows about the topic, what they probably need explained, and what aspects of the topic they care about most. Also consider what the audience will be most concerned about for a certain topic, and be sure to address those concerns.

For example, if you're giving a speech to a Catholic organization on why you think priests should be allowed to marry, you don't need to go over the history of Catholicism or its core beliefs (which they probably already know), but you should mention any research or prominent opinions that support your view (which they likely don't know about). They may be concerned that priests who marry won't be as committed to God or their congregations, so be sure to address those concerns and why they shouldn't worry about them as much as they may think. Discussing your topic with people (ideally those with viewpoints similar to those of your future audience) before you give your speech is a good way to get a better understanding of how your audience thinks.

More Resources for Writing Persuasive Speeches

If you need more guidance or just want to check out some examples of great persuasive writing, consider checking out the following books:

• Lend Me Your Ears: Great Speeches in History by William Safire—This collection of great speeches throughout history will help you decide how to style your own argument.
• The Essentials of Persuasive Public Speaking by Sims Wyeth—For quick direct tips on public speaking, try this all-purpose guide.
• Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo—This popular book breaks down what makes TED talks work and how you can employ those skills in your own presentations.
• We Should All Be Feminists by Chimamanda Ngozi Adichie and Make Good Art by Neil Gaiman—These two recent speeches by contemporary writers offer stellar examples of how to craft a compelling (and engaging) argument.

Conclusion: Persuasive Speech Ideas

Good persuasive speech topics can be difficult to think of, but in this guide we've compiled a list of 105 interesting persuasive speech topics for you to look through.

The best persuasive speech ideas will be on a topic you're interested in, aren't overdone, and will be about something your audience cares about.

After you've chosen your topic, keep these three tips in mind when writing your persuasive speech:

• Do your research
• Consider all the angles
• Know your audience

What's Next?

Now that you have persuasive speech topics, it's time to hone your persuasive speech techniques. Find out what ethos, pathos, logos, and kairos are and how to use them here .

Looking to take your persuasive technique from speech to sheets (of paper)? Get our three key tips on how to write an argumentative essay , or learn by reading through our thorough breakdown of how to build an essay, step by step .

Want a great GPA? Check out our step-by-step guide to getting good grades in high school so you can have a stellar transcript.

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Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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237 Easy Persuasive Speech Topics and Guide

A persuasive speech is a speech written and delivered to convince people of the speaker’s viewpoint. It uses words to make the audience ‘see’ the speaker’s point of view and to ‘sway’ them into agreeing with it.

It is not a simple matter of presenting gathered facts and evidence. More than just seeing why the speaker thinks that way, a persuasive speech tries to persuade the audience in accepting that line of thought and make it the way they, too, think.

To jump to the persuasive speech topic section, click here .

This is where it differs from an argument. The difference between an argumentative and persuasive speech is that one tries to prove a point while the other tries to affect the listener’s perspective.

• Informative Speech Topics and Ideas
• Toastmasters Project 9: Persuade With Power

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Some examples of a persuasive speech are sales pitch, the speech of politicians, the speech of environmentalists, the speech of feminists, the speech of animal activists, etc.

In the above examples, you must have noticed that all these kind of speech has a goal. A sales pitch is to get you to buy something, politicians give speeches to get you to vote for them, and environmentalists, feminists, and animal activists have a cause to advocate. They all want you to ‘do’ something.

Action is a persuasive speech’s end goal. Ultimately, the speaker wants to persuade you to do something. And why would you do that?

Say, an environmentalist wants people to re-cycle because they think or know that it is good for the environment. Now, it is the people who need to know and think recycling is good for the environment. Only then they would recycle.

Therefore, a more complete definition of a persuasive speech would be “Speech that convinces the audience of a certain idea to inspire them into the desired action.”

Art of Persuasion

Persuasive speech is an art form.

Take an example of a man who was begging in the street. He had a hat in front of him and a sign that said “I am blind, please help” He got a few coins. Then, a lady came along, turned the sign around, and wrote something. A lot more people started to give the man money. His hat was filled with coins. What did that lady write? What persuaded people to give?

“Today is a beautiful day and I cannot see it.”

The second line got him more money because it ‘affected’ people, it appealed to their emotions more than the straightforward “I am blind, please help.” This is called pathos.

According to Aristotle, there are three components of or modes to affect people. They are Ethos, Pathos, and Logos.

Ethos in layman’s terms is credibility or authority. The dictionary defines it as “the character or disposition of a community, group, person, etc.” So, you need to have that disposition that makes you a reliable or trustable person.

For example, a woman talking about women’s problems is more likely to have an effect on the audience than a male speaker. The principal comes into the class and tells you ‘Tomorrow is a holiday and no questions will be asked. But if your teacher says so, you will investigate first. You will be more eager to listen to a popular person in the field than to a newbie.

It is having an effect on people by your person so that they would be more receiving of you.

Pathos in Greek means ‘suffering’ or ‘experience’. It is generally defined as an appeal to people’s emotions. Like in the story of the blind boy above, Pathos is to tap into people’s experience of suffering in order to move them towards a certain action.

Of course, those people have not experienced blindness but they can imagine losing the privilege of sight that they now possess. In simple words, it is to evoke feelings of pity, fear, anger, and such.

Logos is the logical appeal. This is to persuade by the means of reasoning. If the speaker makes a claim such as ‘polythene bags should be banned, then he should give a reason as to ‘why’ like ‘polythene bags do not biodegrade and continue to pollute the environment or facts like ‘Thousands of bags are produced every week and are dumped somewhere after use’ or ‘every bag produced since 19_ still exists somewhere on earth today.’

Presentation- Monroe’s motivated sequence

Presentation is very important. It is the backbone. How you perform your speech, how you deliver the words have the maximum effect on people. Therefore, a speech needs to be organized.

Monroe’s motivated sequence is a technique for organizing persuasive speech. It consists of the following steps.

Grab their attention. Start with a startling statement, an intriguing story, a dramatic action, anything that will make the audience take notice of you. This is also the introduction part. Hook them. Build their interest.

Now, convince the people that there is a problem. More than that, convince them that action needs to be taken against the problem, that it will not go away by itself. Tap into their imagination to show how this problem affects them. Use reasons and facts to support your claims and to impress upon them the need for change.

The audience should be looking forward to the ‘solution’ to the problem. They should want to know what they can do. In this step, introduce your solution. Demonstrate or give examples to make the audience understand how it works and how it solves the problem. Use testimonials or statistics to prove the effectiveness of that solution.

Paint a world where nothing was done and how it affected them. Also, paint a world where they did as you suggested and how it changed the situation for the better. Use vivid imagery to make them ‘feel’ the troubles and relief of not doing and doing as you said. Create a viable scenario. It should be relatable and believable.

Call to action. Strike when the iron is hot. It should be something that they can readily do and immediately. More the time passes less they are likely to follow with it as other things in life take precedence and the feeling of urgency is lost. Make it easy too. Do most of the handiwork so they have to put the least effort.

This is a classic technique developed by Alan Monroe in the mid-1930s. It is still the most effective basis for many persuasive speeches.

Some people are born with the skill of persuasion while others can build on it by applying such techniques and practicing. Here are some Persuasive Speech Topics that you can practice with.

Take a look at the video below. It explains how to write an introduction for a persuasive speech.

Below are 6 sample videos of persuasive speeches.

• Why homeschooling is good and should be promoted. (School)

Some students do better in a group with a healthy competition to keep them motivated. Some children are better off studying on their own, continuing at their own fast or slow pace which is hindered when moving along with other children.

• Students should get minimum of 45 minutes tiffin break. (School)

All work and no play make Jack a dull boy. Keeping children cooped up in a room for a long is not good. They need regular refreshing breaks to revitalize, to talk with their friends…

• Is it racism to ban Marijuana when smoking tobacco is legal? (Funny)

Everybody knows cigarettes are harmful and addictive. Yet, there are big industries manufacturing these drugs on a large scale. Then there is Marijuana that is less harmful, less addictive, and has dozens of use; is it not racism to ban it?

• Some juveniles needs to be prosecuted as adults. (School?)

More and more teenagers are committing heinous crimes. They know they will get off easy, that they will not face serious consequences. According to the level of savagery committed, juveniles should at times be prosecuted as adults.

• Are pretty or handsome students really dumber? (School)

This is just a stereotype, just like saying women are less logical and others. Or. That appears to hold true in most cases. As time is limited, people who spend more time on appearance spend less time learning and those who spend time learning fails to look after their appearance.

• Proficiency in academics is not the only measure of intelligence. (School)

Are grades everything? Different people possess different types of intelligence but grades measure only a few kinds. Is it not like judging a fish on its ability to climb a tree?

• What is the right age to start owing a mobile phone? (Parenting)

Most parents believe that the right age to own mobile is when children can pay for it so that they can be aware of their expenditure. Else, they might engage in long, unnecessary conversation and…

• Should children be bought a mobile phone for emergencies? (Parenting)

Mobiles or cell phones are the fastest means of communication. Should children, therefore, be allowed to owe mobiles so that they can contact their guardians in case of emergency?

• Homework should be banned. (School)

Children spend most of their waking hours in school. They have only a few hours at the home to do things other than academics. But homework is the tag along with that…

• Should men pay child support even if pregnancy was a one sided decision? (Feminism)

If a woman decides to bear a child despite her partner’s protest, is he still obligated to provide monetary support upon divorce for the same reason?

• Laws should not be based on religion.

There are many religions. Their ideas vary. But the law should be uniform. Basing laws on certain religions is like forcing the ideas of that religion on every citizen.

• Birth controls should be free and easily available. (Feminism?)

If teen pregnancy is to be avoided, birth controls should be free and easily available with no parental permission required. Imagine asking your parents if you can have sex or parents permitting it. It is the same as unavailability of the contraceptives which takes us back to square one.

• Honking unnecessarily should be punishable.

Honking during a traffic jam is not going to clear it up. It only disturbs and aggravates everyone else. Honking at girls is offensive. Honking to bully is wrong. Honking unnecessarily like this should be considered criminal and punished.

• Divorced and happy parents is better for the children than living in a conflicted home.

Some parents stay together for the sake of their children but fail to get along. This creates a very tense environment and that is not how a home should be.

• Hiding your HIV status in a relationship should be punishable by law.

HIV is a serious disease with no cure available. If a person is aware of his/her HIV positivity, withholding the information and therefore transmitting it to the unsuspecting partner in the process is criminal.

• Legalization of prostitution has more positive effects than negative.

Stopping prostitution is impossible. They will continue to operate underground where they face many problems. Girls get trafficked, tricked, or forced into it. Making it legal will at least ensure safety and justice to the sex workers and will also help control forced labor.

• Schools should take bullying more seriously. / Why bullying is a serious offense. (School)

Bullying is very damaging to the victim and can take a very dangerous turn. But it is dismissed as children’s play in most cases. We don’t realize its seriousness until it is too late…

• Partial Birth Abortion is a sin.

In this method of abortion, a living baby is pulled out from the womb feet first. The base of the skull is punctured and the brain is removed with a powerful suction machine. This is no different from murder. It is usually allowed by law only in order to save the mother’s life but many healthy mothers’ babies are aborted this way every year…

• All institutions like schools, colleges and offices should start only after 10.

When such institutions start early, people need to wake up earlier for preparation. Waking up feeling unrested can make a person inactive, irritable, and unproductive. Scientists say that a person’s mind is not fully awake until 10 in the morning…

• Sexual relationship before marriage is not a crime.

Sex is a biological need and a healthy sex life has a lot of mental and physical benefits. If the partners involved are adults and there is mutual consent…

• School and teachers should stay away from student’s personal life. (School?)

Every institution has some rule. This rule should govern the members within the institution. But some schools like to take this beyond the school grounds and have control over what students do and do not in their personal time.

• Energy drinks should be considered borderline medicines. (Health)

Energy drinks provide added energy. So, it should only be consumed when your body lacks energy, in a weakened state, like medicine. Plus, it contains a lot of caffeine that does more harm than good…

• Parents should properly answer their children’s curiosities. (Parenting)

‘How does a baby come?’ children ask and parents tell them about gods and storks. This raises more questions and does nothing but confuse the child. Try to give an anatomically correct answer without being graphic. Never try to dismiss any of their questions or scold them…

• Euthanasia, is it ethical?

A person should get to choose whether they want to live or die in dire conditions. Or. Euthanasia is no different from suicide. Supporting euthanasia is like supporting suicide.

• Prospective parent(s) should get a psychiatric approval before adoption. (Parenting)

We want to find a home for every orphaned child but we want a happy home. There are many sick people out there who want to adopt a child only to abuse them or for some other kind of personal gain…

• Cigarettes should be illegal.

Cigarettes are like drugs and they should be illegal just like drugs are. It has adverse health effects on the smoker as well as people around him…

• Smoking in public places should be fined.

Cigarettes are very harmful and their harmful smoke does not affect the smoker alone. It affects the surrounding people as well. Not all people are suicidal that way. Why should they suffer? When one’s action harms the other, it is an offense.

• Are uniforms necessary?

Uniform brings uniformity. It eliminates frivolous fashion competition which is not what school is for… Or. Clothes are a form of expression. Students spend most of their time in school. They should be comfortable with what they wear…

• Number of children one can have should be limited and children with previous partner(s) counts.

Four from two, eight from four; population multiplies that way. Already, the earth has become so crowded. If this is to continue, we will rid this world of ourselves.

• Would it be ethical to genetically design babies? (Technology?)

Yes. Why not use science to cure diseases and eradicate the possibility of a child’s suffering? Or. This method can be misused to alter more than just a threat of diseases and that will disturb the diversity in the gene pool…

• ‘Living together’ relationships, good or bad?

Marriage cannot keep together those who want to go their separate ways and those who want to together do not need such a constitution.

• ‘Early to sleep, early to rise’ benefits.

They say ‘Early to sleep and early to rise makes a man healthy and wise.’ This was not said without a reason. Going to bed early and waking up early the next day have many benefits, for both our mind and body.

• Every property should compulsorily have trees. (Environment)

Trees produce oxygen and filters air. We need more trees. But the population is increasing. We are cutting down trees to erect concrete buildings instead…

• Fast foods are overpriced.

Fast foods like French fries, burgers, pizza, etc. cost way more than they actually should. The restaurants are ripping us off. Take fries for example…

• Using animals as test subjects is cruel and unfair. (Animal rights)

For you, it is one animal among many. But for that particular animal, one life is all it has and you have no right to play with it.

• Why Gay Marriage should be legalized. (Gay rights)

Homosexuality is not a disease. It is how people are. They want to marry their partner for the same reasons heterosexual couples do. Not legalizing gay marriage is discrimination…

• Marriage is not about procreation. (Gay rights)

One, almost logical, reason people give against gay marriage is that they cannot bear kids because of which it is definitely not natural/ biological or ‘how god intended’. But marriage is not about procreation. It is about you and your comfort or happiness, about who you want to spend the rest of your life with.

• Electronics are stealing childhood.

These days, children spend a lot of time on mobile phones, computers, or other electronic devices instead of running around, going out, and playing as a child should.

• Teens cannot be good parents. (School/ Parenting)

Some teens decide to start a family when the female partner gets pregnant. While this is seen as an admirable option against abortion, are teen parents really good for the kid?

• Ads should be tested for sexist messages before being aired. (Feminism)

Not only children but everyone learns from what they see and hear. The subliminal sexist messages in ads impart gender roles on their minds, undoing a lot of feminists’ efforts. But mostly, it brainwashes the coming generation and we should not allow that.

• Protection and breeding of white tigers is illogical; why hinder natural selection? (Environment/ Animal rights)

White tigers do not fare well in the wild due to their color. It was a case of mutation that would have naturally been eliminated if humans had not interfered. I am not saying all living white tigers must be killed but why are people breeding it in captivity instead of letting it die out? Just because they’re pretty and we like pretty?

• Exotic pets are not pets. (Animal rights)

Exotic animals belong in the wild. They need to be with their own kind, living in their natural habitat. They should not be isolated in people’s homes where their mobility is limited.

• Feminism should be made a compulsory subject in high school and college. (Feminism)

Feminism is an eye-opener. It is something every man and woman should know of. Thus, it should be a compulsory and common subject instead of being exclusive to Arts or few other faculty.

• Age 16 is not juvenile. (School?)

Are 16-year-olds really kids? Can they not be expected to know the difference between right and wrong? Maybe they do not know it is a crime to download songs and movies but what about rape and murder? If 16 is old enough to drive in most countries, it is old enough to be tried as an adult.

• Playing Video games for few hours does good. (School/ parenting?)

It has been found out that playing a few hours of video game help improve people’s hand-eye coordination and enhances cognitive power. Also, games based on real history or science can impart knowledge…

• Read before agreeing to sites and applications.

We download apps and software and signup on different sites. Each of these requires us to click ‘I agree’. We click this ‘I agree’ without actually reading the agreement. This can later cause problems…

• Is death penalty ethical?

It is not ethical to eliminate people like we try to eliminate diseases. What about human rights? Or. What kind of rights for the person who does not respect others’ rights and freedom? It is a befitting punishment.

• Send drug dealers to prison but addicts for rehabilitation.

Drug Addicts are victims too. They need rehabilitation, not prison. Dealers are the real criminals.

• Parents should cook tastier option instead of making children eat the healthy foods they don’t want.

If not meat then milk and pulses. There is a range of choices for the required nutrition. So why should children have to eat something they don’t like? Just give them a tastier option.

• If girls can wear pants, boys can wear skirts. (Funny?)

Is all equality fighting for girls only? What about boys’ rights? When girls can wear boys’ clothes why can boys not wear that of girls?

• Being slim is not just about looks but health too. (Health?)

Beauties were those who were plum. Now, skinny is the fashion. But to those who want to be ‘comfortable’ in their size, know that a slim body is more than just looks.

• There should be one holiday in the middle of workdays.

Saturday and Sunday’s rest do not keep us charged up to Friday. This makes people less productive by Thursday and Friday. A break in the middle would be wonderfully refreshing…

• Considering the real meaning behind Nursery Rhymes, should they be taught to children? (School)

The fun nursery rhyme “Ring around the Rosie” is actually about the bubonic plague that killed nearly 15% of the country. This is only an example among many. Consider the lyrics of “Three blind mice” that goes “… Who cut off their tails, With a carving knife.” Is it okay to teach these to the children?

• Countries should provide free Wi-Fi in tourist destinations.

Doing this will help tourists as they will be able to contact their people without wandering around confused in a foreign land. This will definitely increase the flow of both national and international tourists. It will be most helpful to students from abroad.

• Know the woes of genetically modified Chickens.

To meet the demand of the growing population, chickens are fed hormones and other drugs to make them grow faster and fat, especially the meat in the breast area. Because of this, the chickens cripple under their own weight. They suffer terribly…

• Children should be allowed to use electronics like mobile, notebooks etc. during breaks. (Students)

Using electronics during class is certainly bad and for a number of reasons. But break times belong to the students. Breaks are for recreation. If students choose to enjoy electronics, what is wrong with that?

• Teachers, too, should keep their mobiles in silent during class.

Class time is for teaching and learning. Students should keep their mobile in silence so as to not disturb the class. But, so should the teacher. They shouldn’t pick up their call during class.

• Humans are consuming way more salt than necessary. (Health)

Sodium is important. But the larger amount of sodium intake has often been associated with an increase in blood pressure that leads to strokes. 1500 to 2300mg is the maximum amount per day.

• Benefits of donating blood.

Donating blood is the right thing to do. It saves lives. There are a few moral reasons as such to donate blood but do you know that you are not losing anything either? Donating blood is good for your own health too…

• Why become an organ donor?

Perfectly healthy people die when trying to donate their organs to their loved ones. Even if they survive, they may have to face complications and they are now, somehow, deficient. If an organ could be got…

• Original organic fruits taste better than the hybrids.

Hybrid fruits are larger and juicer but it lacks in terms of taste. The taste tastes diluted…

• Why people who have should give.

Many people suffer from poverty. They have a hard time meeting basic needs like food, shelter, and clothes.

• Why suicide over ‘love troubles’ is stupid. (Students)

Life moves on. Time heals. Things will happen if you continue to live. But the exaggerated fictional idea of love that the movies market has…

• Why women should earn irrespective of their husband’s economic status. (Feminism)

Be independent. Money is power. Do not let anyone have an upper hand and be vulnerable to possible abuse…

• Recycle e-waste. (Environment)

E-waste contains many recoverable materials such as aluminum, copper, gold, silver etc. Reusing this will take a load off of natural resources. E-waste also contains toxins like mercury, lead, beryllium, and others that will inevitably infuse into soil and water.

• Do not tolerate abuse, speak out. (Feminism)

Certainly, nobody enjoys abuse? Then why do women continue to stay in abusive relationship despite being educated and holding a good job? Why do they tolerate other kinds of abuse as well? There are many reasons for this…

• Every citizen should be required to, at least, pass high school. (School)

Up to high school, the education is basic. Imagine needing to stop ocean pollution. An educated person would be more easily persuaded or would know why ocean pollution is bad. Or. There are good and bad people. Education will teach the good how to be good and may persuade the bad…

• Hostels, is it good or bad for children? (Parenting)

Hostels teach children independence. They learn to do a lot in their own. Or. No one can take better care of children than their parents. Children need parents’ love and support. Away in the hostel, surrounded by children no wiser than themselves…

• Teachers should discuss among themselves to avoid giving too much homework. (School)

After studying for hours in school, spending all the hours in-home doing homework will mentally tire the student. Homework should be very light. But light homework of all the teachers added will take up all of the students’ time. So…

• Importance of clubs in school or colleges. (School)

School and college clubs are the best way to learn different valuable skills in. In school and college-level clubs, the eligibility for membership is less strict and one gets to learn from the more skilled seniors.

• Should plastic surgery be so commercial?

Everyone wants to look good. When accidents or attacks disfigure us, we can turn to plastic surgery to try and gain back our lost selves. But intentionally altering ourselves to…

• Online piracy should be monitored more strictly.

People have a right to their intellectual property. It is so easy to find and download pirated materials that it seems non-criminal…

• Are single-sex schools better than coed? (School)

According to research done in Korea, students from single-sex schools scored better than those from coed and had more chances of pursuing college-level education. However, this is from a general viewpoint. When considering students at an individual level, it really depends on what kind of environment that particular student does better in.

• Spaying or neutering pets is good or bad? (Animal right)

Some say that neutering or spaying pets have a lot of benefits, both for the animal and the owner. Others say that neutering or spaying does not change much but only invites diseases upon the poor animal.

• Are master’s degree or doctorate really necessary? (Students)

High School teaches us the basics and a bachelor is more career-oriented. We can get a good job after bachelor and hone our skills for a better position. Is a master’s and higher degree really important when we can learn more in the field?

• Who is more responsible for poaching? Poachers or buyers? (Animal right)

This may be an ‘egg first or chicken question. Scientists have now found out that chickens come first but the question ‘Poacher or buyers’ remains.

• What kind of food should school or college canteen offer? (Student)

From unhealthy commercial food items to unappetizing bland gibberish; can school or college canteens not offer an in-between option? What would be best for the students?

• What age is proper to talk about the birds and the bees? (Parenting)

From the time a child starts asking about sex is the time from when to start talking about the birds and the bees. Children as young as 4-5 years old are curious about where a baby comes from. Answer them truthfully but avoid being graphic. Also, answer only what they ask.

• Fee for facilities aside, the tuition fee should be fixed by the government. (Student)

Schools and colleges take a ridiculous amount of tuition fees. It is understandable that according to the facilities provided, the fee may be less or more but the tuition fee, at least, should be a fixed amount that greedy schools cannot increase as they wish.

• How long should a drunk driver lose his license for?

Drinking and driving can be fatal to both the driver and an innocent passerby. But people do not take it seriously. They think they can handle their liquor and end up causing accidents. This is absolute carelessness.

• The amount of water one should drink per day. (Health)

About 60% of the human body is water. We continually lose this water through skin and urine. This causes dehydration…

• Aliens exist. (Paranormal)

There have been many UFO sightings and stories of alien abduction. Even in the old age paintings, cave paintings, Sanskrit scrolls, the extraterrestrial life form is evident. Scientists have found other habitable planets. An intelligent life form somewhere other than Earth is no longer an idea of a fantasist…

• White meat over red meat or the other way around? (Health)

White meat is less fatty but red meat contains more vitamins like zinc, iron, and B vitamins…

• Why religion and science should go hand in hand. / Why religion should evolve with scientific discoveries. (Philosophy)

Science explores the universe for answers while religion makes claims about it. Science is open to change, it acknowledges that it can err and backs its claims with evidence. Religion on the other hand is a ‘belief’ system

• Should astrologers, mediums and the likes be arrested for fraud? (Paranormal)

Do heavenly bodies really affect our personality or future? Do dead ones really become spirits and can be contacted through mediums? Or are these all just a big hoax?

• Cats or dogs?

Are you a cat person or a dog person? Say why a dog is better than a cat as a pet or that cat makes a better pet.

• Benefits of eating fruit over drinking its juice. (Health)

There is a whole fruit and we throw away more than half of the substance when choosing to drink its juice even though eating the fruit itself is healthier because of the fiber it contains.

• Women shouldn’t have to change their last name after marriage. (Feminism)

Having to change our last name after marriage is sexist. It confirms the power males hold over the women in our patriarchal society.

• Internet promotes communication, not kill it.

Social networks like Facebook, Twitter, messenger, and others keep us in contact with many friends that we would otherwise have forgotten. It is an easy means of communication…

• Does pressure build or break a person?

Pressure is healthy. It drives us. Or. Yes. Pressure drives us. It drives us nuts.

• Hiring volunteers on zero pay is cruel.

Volunteers are those who want to donate labor. They need not be paid for their work but what about their expenses like transportation and others? These kinds of expenses, at least, should be covered.

• Learning multiple language widens our perception of the world.

There are always those words that cannot be exactly translated to another language. This is because that way of thinking does not exist in that other language. It is like the egg of Cristopher. We discover a new way of expressing ourselves, one we couldn’t think of in the limitation of our own language.

• Oceans are not trash bins. (Environment)

Tons of human waste are thrown into the ocean. This is creating a big problem in the ocean ecosystem…

• Killing for fun is inhuman, hunting is inhuman. (Animal rights)

How to have fun with animals? By playing with them, baby talking to them, watching them in their weird but fun action. Not by chasing them down and killing them.

• Cigarette, alcohol or drugs are not the answer for stress or other problems in life.

People tend to depend on harmful substances like cigarettes, alcohol, or drugs when faced with a problem or when under stress. These substances do not cure stress but could be a self-harming method of coping with problems. People under stress tend to show more unhealthy behaviors such as these…

• Music heals.

On hearing good music, the brain releases dopamine. Dopamine is an essential chemical that plays a number of important roles in the brain and body. Music has also proven effective against stress…

• Why breakfast is the important meal of the day. (Health)

Breakfast is the first meal after a long gap during the night. It provides us with vital nutrients like calcium, vitamins, minerals, and energy…

• Fairytales should be re-written for the next generation children.

Fairytales often star a damsel in distress who not only ‘waits’ for a handsome rescuer but also possesses subjugating qualities like obedience, daintiness, etc. It imparts sexist values in young minds…

• How a time table can help manage our daily lives.

People do not realize how time table can make our day-to-day lives much more manageable and therefore fruitful or efficient. Some find it tedious and some pretentious…

• Everyone should learn swimming.

Swimming is not just for fun like cycling. It could save someone’s life. It is an important survival skill that everyone should know of.

• Good thoughts lead to good actions.

Our actions result from our thoughts. Action is a mind’s reflection…

• Benefits of meditation. (Health)

Meditation has a lot of benefits, both on body and mind. It reduces stress, improves concentration, reduces irritability, increases perseverance, etc…

• Zoos are not big enough for wild animals. (Animal rights)

How large can you make a zoo? And how can it mimic nature when different animals are confined separately. Wild animals belong in the wild.

Some more Persuasive Speech Topics:

• Why is adopting a pet better than buying one?
• How does having a pet better your everyday life?
• Having a snake as a pet is as cool as it sounds
• Should you get rid of a pet that harms another person?
• Is breeding pets for sale unethical?
• Selfies with animals in tourist locations should be made equal
• A dog is the perfect pet
• Why a pet is essential for a growing child
• Owning a pet makes you healthier
• Slaughterhouses are unethical
• Animals are facing extinction, we should do something about it
• Why wild animals should be left in the wild
• Petting exotic animals should be made illegal
• Why dolphin farming is horrific
• The Yulin Dog festival displays one of the worst sides of humans
• Why neutering your pets is wrong
• Advantages of owning a horse(besides looking fantastic)
• People need to stop fueling pug markets.
• Is animal slaughter for religious purposes ethical?
• Manual drivers are unnecessarily aggressive about their cars
• Why you should not drive without a kid seat
• Why sports cars are not worth it
• If you can’t call while driving, then why is there a hands-free mode?
• New ideas for lessons drivers have to take before getting a license
• Should you charge people for driving tests?
• Why cycling is cooler than driving
• Why traffic rules are designed against bike rides
• Driving licenses should need a renewal every 5 years
• Why co-ed education is the best way to teach
• GPA isn’t everything
• 9.30 is too early
• Why teachers need to be recertified
• Listening to music during exams should be allowed
• Should sports and arts be mandatory?
• Does our school curriculum need obligatory life skill classes?
• Phones in classes are beneficial and convenient
• Every student should be encouraged to take a gap year
• Cyber-bullying should be punished the same as bullying
• Why art classes are just as important as science
• School canteens need to serve healthier alternatives
• More institutes should promote nternational exchange programs
• Curriculums should be designed with the job market in mind
• Textbooks are overpriced and should be replaced with digital alternatives
• Should religion be taught in schools?
• Is repeating classes beneficial for underperforming students?
• Students should not have to ask to use the restroom
• Is having a handwriting class beneficial?
• Is there a point to giving homework?
• Education needs to be available in prisons
• We are being overcharged for education
• Online learning should be held to equal importance as schools
• Are teachers paid enough?
• Is there room for commercial advertisement in schools?
• Are study halls still relevant?
• Are our children safe at school?
• School trips are a waste of money
• Educational institutes should be more welcoming to technological changes
• Schools should teach multiple languages
• Public schools are better than private schools
• Why meditation should be included in the daily curriculum
• Are scholarships reaching the right people?
• Current environmental laws are insufficient
• Green energy is the future
• The environmental impact of palm oil
• The environmental impact of single-use bags
• Fishing restrictions need to be stricter
• Oil spills are deadly to marine life
• Leaving fossil fuels behind
• Pollution has reached alarming levels
• Garden owners should be allowed to grow exotic plants
• Switch to hybrid cars to help the environment
• Rainforests are going extinct at an alarming rate
• Why natural resources are quickly going extinct
• Alternative energy sources should be pushed by governments
• Euthanasia should be legalized
• Why eating meat does not make me a bad person
• Can true equality ever really be achieved?
• Is messing with unborn children’s genetics ethical?
• Stereotypes are stereotypes for a reason
• Animal testing is a necessary part of production
• Why we need to stop producing and buying fur
• Prostitution should be legalized
• Doping and it’s place in sports 
• Why workplace relationships should be avoided
• Is religion a cult?
• Should prayers be included in schools?
• Parents should not be able to choose the sex of their unborn child
• Donating to charities is a scam
• Aborting fetuses with birth defects is not immoral
• Wars have positive consequences as well
• Why genital mutilation in infants needs to be stopped
• Conventional beauty standards are misleading
• China’s One-child policy was a good idea for population control
• Animal testing and why it is immoral
• Why banning cigarettes and alcohol from advertisements is not effective
• Sugar is added to everything we eat
• Children should be taught to cook
• Why growing your own food will help both you and the environment
• Peanuts: The secret superfood
• We should be more open to genetically engineered food products
• The proper way to dispose your food waste
• The loopholes in labelling laws
• Keto goes against the natural human evolution
• Artificial chemicals in our food products is harming us
• The legal age for contraceptive treatment should be lowered
• Fast food is slowly killing you
• How positive thinking can change your life
• Breakfast isn’t the most important meal of the day
• Stomach stapling should not be normalized
• If you don’t wear a seat belt, you are putting yourself at great risk
• How diabetes can affect your work
• How daily exercise can change your life
• Stress as the leading cause of teen suicide
• Diet pills are a scam
• Body shaming is putting lives at risk
• Contraceptive education is an effective solution for teen pregnancy
• There is such a thing as too much soda
• Free condom distribution at schools is better than teaching about abstinence
• The toothpick you pick matters
• Surrogacy should be more widely accepted
• Why insomnia should be taken as a more serious health concern
• Helmets and seatbeat save lives
• Restaurants need to be more vigilant about handling allergies
• How Big Pharma is controlling your life
• The medical field is criminally underfunded
• We are eating too much salt
• Organ donation should be an opt-out system
• The dangers of an anti-vaxxers movement
• Why fire drills are ineffective
• Why you need to take that vacation
• Good sleep is underrated
• Why vaping is not a better alternative
• Your stress is killing you
• It is not healthy for children to be vegetarians
• Parents don’t need to be informed about underage abortions
• Donating blood should be encouraged early
• How much do you know about what’s in your food

I hope you find the tips for persuasive speech and persuasive speech topics useful. Let me what you think of them by commenting below.

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• 100 persuasive speech ideas

Persuasive speech ideas

100 good persuasive speech topics for high school students

By:  Susan Dugdale  

Potentially interesting persuasive speech topics are everywhere - billions of them! But exactly how do you choose the right topic for yourself?

My goal is to help you do that easily! ☺ 

What you'll find on this page:

• 100+ persuasive speech ideas  grouped by theme: animals/birds, arts/culture, automotive, business/economy, social/community, environment, education, ethics, global/world, sports... 

Notes covering:

• what makes a speech topic 'good'
• why some topics are potentially boring for an audience to listen to and best left alone
• local and 'happening now' (current) persuasive speech ideas
• the best way to use this list of topics

Reading the notes  before trying to decide what you'll talk about will make the process of choosing the perfect persuasive speech topic simpler.    

How to pick the right persuasive speech topic

The trick to picking the best topic from the bewildering mass of possibilities begins with understanding what makes a speech topic idea 'good'.

What makes a speech topic good?

While there are many factors that combine to make a 'good' speech topic, the three main ones are:

• the subject matter is something you are genuinely interested in. If you're enthusiastic about your subject, you'll enjoy doing the research required and you'll do it thoroughly. What's more, your interest will show in the way you give your speech. A passionate person is a great deal more persuasive than someone who is ambivalent about what they're talking about.
• something your audience will be interested in hearing about. Before you make a final choice consider carefully who you are talking to. As a group what particular topic, subjects or issues will make them want to sit up and listen? You'll want to avoid topics that have limited or little appeal to your audience. For example, you may be fascinated by your Great-Grandmother's hand crocheted doily collection, but will your audience really share your opinion that everyone would benefit from learning to crochet? Unless they're all like you, I don't think so! Find out more about the  benefits of audience analysis  in effective persuasive speech preparation.
• something that has not been covered a 'squillion' times, already. You want a fresh topic!

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Beware! Some persuasive speech topics are tired

All the engaging 'wow, that's interesting' energy has been squeezed out of them because they have been covered over and over again.  Those topics are exhausted through overuse. They've become cliches.

Most people do not want to listen to another speech:

• smoking/vaping should be banned,
• the legal drinking age should be raised to 21,
• wearing seat belts in vehicles should be compulsory, or
• the voting age should be lowered.

Even if the issues they raise are unresolved choose something else rather than risk boring your audience.

Of course, there are exceptions!   If you have a genuinely fresh and interesting angle to bring, perhaps new information or research to share, then go ahead. However, make that clear from the outset, otherwise you'll risk losing your audience's interest before you've had a chance to get your speech underway.

Remember - local and topical is GOOD

Before settling on a  persuasive speech topic from my list  check what's going on right under your nose. 

Great persuasive speech topics can pop out of your local community newspaper, radio, TV, or even your Facebook page. These could genuinely interest your audience. 

After all it's where you all live and the issues in your community have an impact on everyone's wellbeing.

The 'Wellywood' sign saga

I've just flicked through a copy of the local community news I picked up at my supermarket.

There were articles about a huge sign Wellington airport is considering placing on a prominent hill alongside the runway. It will read "Wellywood".

Airport authorities say it supports our thriving film industry, celebrating and building on the success of "The Lord of the Rings".

Those against it argue it's cheap copycatting of the famous Hollywood sign. They say the thousands of overseas visitors per day who see it will hoot and snort with derisive laughter.

There are two potential persuasive speech ideas right there: depending on your point of view, either for or against the sign.

Another piece was on the mixed success of a newly introduced recycling scheme.

Yet another was on depression alongside the story of a young man who suffered from it. What angles could be taken on either of those?

How to use this list of speech topic suggestions

Note down 3 possibilities as you go through the list of speech topics below.

As you read apply the three 'tests' for selecting a good persuasive speech topic I've already mentioned: your interest in the topic, its appeal to your audience and its freshness.

In addition to those there are a few other factors to bear in mind before committing yourself. 

Other important factors to consider

Any of these could also influence your choice.

• the time you have to research the topic thoroughly If it's a complex topic and you have limited time to prepare you may want to reconsider.
• your desired outcome A successful persuasive speech persuades!  It challenges and seeks to change the way people think, feel and behave. What do you want your audience to do as a result of hearing you speak? Sign a petition, make a donation, vote for you, volunteer ...? What you want to happen is often called a ' most wanted response ' or MWR. Being clear about that will help you choose your topic as well as shape your speech.
• your credibility How qualified are you to speak on the topic you've chosen? Do you have personal experience on your side?  How long have you been interested in it?  Have you done your research? Have you found reliable resources from reputable sources covering all angles of your topic?

100+ good persuasive speech ideas

Animals/birds ...

• Factory farming of animals (e.g. of cows, sheep, pigs or chickens) is inhumane.
• Humane meat production is an oxymoron.
• Exotic animals can make excellent pets.
• Should rats, mice and birds be used in scientific experimentation?
• Pit-bull dogs are dangerous.
• There are significant advantages to animal testing.
• Puppy mills should be illegal.
• The domestic cat is a serious threat to endangered birds.
• Pet therapy should receive more funding.
• Birds should not be kept in cages.
• Wild animals should be left in the wild.

Arts/Culture

• Artists should be supported and funded by the state.
• Cultural appropriation in any form is an insult.
• No subject should be considered taboo in art.
• Graffiti is art.
• Indigenous artifacts should be returned to their rightful owners.
• Famous artists are entitled to have their rights to privacy respected.
• Music videos are an art form in their own right.
• Art should be freely accessible to all.
• Tattooing is a modern form of Fine Art.
• Art appreciation and practice should be compulsory subjects.
• Respecting cultural difference should be taught in all schools.
• Everyone should know about the culture(s) they are born into.
• Culture is essential, just like fresh air and food.
• Hands-on defensive driving training should be compulsory.
• Electric vehicles should be subsidized.
• Internal combustion engine powered vehicles should be taxed to cover emissions.
• Bicycles and cars should have separate roads.
• Children under the age of 10 should not ride bicycles on public roads.
• Everybody who holds a driving license should be regularly retested.
• Driving while using a cell phone should be illegal.
• Private vehicle ownership and use in cities should be restricted.
• Public transport in cities should be readily available and affordable.

Business/Economy

• Money is not the root of all evil.
• Power does not necessarily corrupt.
• All workers should at least receive the minimum wage.
• All workers should be paid equitably for the same job regardless of differences in race, gender or sexuality. 
• The minimum wage should be increased.
• Local businesses deserve more support.
• Using cheaper foreign labor for manufacturing is ruining our economy.

Social/Community

• Homelessness is the result of choice.
• Becoming a parent should be an earned privilege.
• Same-sex marriage should be accepted in the same way that heterosexual marriage is.
• Juvenile crime is a cry for help not punishment.
• Guns should not be allowed in public places.
• Helping those who need it in the community should be everyone's responsibility.
• Food should never be wasted.
• Community service projects create healthier communities.
• All education should be free.
• Higher education is over-rated.
• Boys and girls should be educated separately.
• Students should wear uniforms.
• GPAs (Grade Point Averages) are more harmful than helpful.
• The state colleges versus private colleges debate is meaningless.
• Sex education is essential.
• Mental health should be a mandatory subject in schools.
• Private (fee-paying) schools achieve better results.
• Everybody who wants to go to school should be able to.
• Ranking student ability using traditional examinations should be stopped.
• Assessment of a student's progress should be measured against themselves not their peers.
• Class sizes should be smaller.
• What is right? Choosing a major on the basis of personal interest or because of a potential salary? 
• On-line teaching is as effective as classroom-based teaching.

Environment

• Being 'green' is a fashionable fad.
• Many current farming practices damage the environment and should be banned.
• All plastic packaging must be banned.
• Disposable diapers need to be biodegradable.
• Should fracking be illegal?
• Renewable energy schemes should be supported.
• Climate change is a fact.
• Mining in environmentally vulnerable areas should be stopped.
• 'Green' spaces are good for mental health. There should be more parks. 
• Lying is always wrong.
• Truth is never debatable, or alternative. 
• There is never an excuse or reason good enough to declare war.
• Free speech should not be confused with hate speech.
• What is 'right' and 'wrong' changes from generation to generation, from culture to culture.
• Is it right to allow white supremacists to hold rallies?
• Should drones be allowed in military warfare?
• Ethical considerations should underpin stem-cell research.
• Disabilities of any sort (mental, emotional, or physical) are an opportunity for personal growth.
• Healthcare is the responsibility of the individual, not the state.
• What we eat, we become.
• What we think, we are.
• Drug addicts are chronically sick. They have a disease.
• Access to effective, safe birth control should be a right.
• Plastic surgery should be only for those who really need it.
• Assisted dying (suicide) should be legal.
• Vaccinations in schools for common infectious diseases should be compulsory. 
• A tax on sugar would help lessen the spread of diet related health problems.
• Fast foods should not be blamed for health concerns.
• Good affordable housing would solve many chronic health problems.
• Therapies, like art or music, should be government funded. 

Global/World

• Global warming is real.
• The idea of peace on earth is naive.
• Nationalism creates and sustains enemies.
• Cultural difference should be celebrated.
• First world countries should meaningfully and freely assist countries who need help.

Government/Law/Politics

• Religion has no place in government.
• State censorship or surveillance is never a right course of action.
• That giant international companies should not be able to dodge paying tax.
• Military service should be compulsory.
• It should be illegal to own or have a semi-automatic or assault weapon.
• Modern media is to blame for lowering moral standards/ reading levels/ escalating violence. (Select one!)
• Online games can be good for you.
• Internet chat rooms should be monitored.
• Facebook (or any other form of social media) is replacing the need for face-to-face communication.
• Cyberbullying controls should be more actively put in place.
• Monitoring media of any sort should be banned.
• Religious tolerance should be encouraged.
• All religious institutions should be monitored by the state.
• Animal sacrifices as part of religious practice need to be viewed in context.
• Should students be allowed to follow their religious practices in public schools?

Science/Technology

• Food engineering is the way of the future.
• Cell phone use in public places should be controlled.
• Should the government put restrictions on the development and use of AI?
• Designer children - is this good for future generations?
• Cloning is justifiable.
• Self-driving cars should be legal.
• Should schools teach the use of AI tools?
• The use of robots should be limited.
• All professional athletes should be required to take regular drug tests.
• Professional male and female athletes in the same sport should be paid equally.
• Children should not be allowed to play collision sports.
• Is cheerleading a sport?
• Competitive sports teach us valuable life lessons.
• Physical education should be a compulsory subject.
• No-one should be barred from a sport because of their gender.

Getting from compelling topic to persuasive speech

For help turning your chosen persuasive speech idea into a fully-fledged speech check these pages.

Resources for preparation 

• Persuasive Speech Outline Find out more about structuring an effective persuasive speech using Monroe's Motivated Sequence, the classic 5 step pattern used by all professional persuaders: politicians, the advertising industry, and PR experts. There's a step-by-step example outline and a printable blank persuasive speech outline template for you to use too.

Image per courtesy Purdue University

• And here's a  persuasive speech example  that uses Monroe's Motivated Sequence.  Before you go to look I'd like you know its content is potentially controversial: suicide and the impact it has on close family and friends.
• Sample Speech Outline This is the familiar 3 part speech outline - good for any type of speech. Read the step by step instructions then download a free blank speech outline to complete. Fill it in and you're ready to go!
• How to Write a Speech Step by step easily followed instructions for shaping your material into an effective speech.

More persuasive speech topics to choose from

And if you're still in need of persuasive speech ideas check these pages:

• 50   good persuasive speech topics  
• 105 fun persuasive speech topics  
• 309 'easy' persuasive speech topics
• 108  feminist persuasive speech topics    
• 310 persuasive speech topics for college . 

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Can't find what you're looking for?

700+ Interesting Persuasive Speech Topics to Wow Your Audiences

The hardest part of speeches is to decide on the topic! The most comprehensive list of persuasive speech topics is here! Choose your topic and let Decktopus create a presentation based on this topic.

What's Inside?

What is a persuasive speech?

Before talking more in-depth, we need to understand what a persuasive speech is. A persuasive speech is a type of speech where the speaker aims to convince or persuade the audience. The aim is to adopt, accept, or change beliefs about a particular viewpoint or take an action. The ultimate goal is to influence the audience's attitudes, behaviors, or opinions on a specific topic.

The Structure of a Persuasive Speech

A persuasive speech includes arguments, evidence supporting the arguments, and examples.It often includes an introduction to the topic, the body with main points and supporting details, and a conclusion that reinforces the key message. 

• Introduction: In the introduction, the speaker should introduce themselves and their credibility about this topic. After introducing yourself, give your thesis statement in a way that will grab the audience’s attention and show your expertise on the topic. In the end, state the main argument or the idea of the speech.
• Body: In the body part, the ideas introduced in the introduction should be supported. This part should include supporting evidence and examples. The listeners should be able to understand the logical reasoning behind your argument. Thus, you may also mention the counterarguments and your position against them.
• Conclusion: In the last part, as in the conclusion, key points should be summarized, the main argument should be concluded, and a memorable closing statement should be given. In the end, the main aim is to leave audiences as persuaded!

Persuasive Speech vs. Informative Speech

A persuasive speech is different from an informative speech. In an informative speech, the goal is to give information about a specific topic. Whereas in a persuasive speech, the speaker presents a conflict and favors a side of their speech.

We've launched new course at Decktopus Academy : " Mastering the Basics: Public Speaking For Beginners ." This comprehensive series is designed to equip you with fundamental skills, effective structuring, impactful delivery techniques, and the strategic use of humor.

Whether you're new to public speaking or looking to refine your skills, this course is your go-to resource. Don't miss out on this opportunity to enhance your communication skills. After all, effective communication is the secret sauce behind every successful leader! Explore the course details here !

How to Deliver a Persuasive Speech

Tips and tricks to wow your audience, 1. decktopus.

Every speech needs powerful visuals! Decktopus can create your speech and turn it into a presentation simultaneously! Decktopus is a one-click solution for your persuasive speech!

Decktopus is an AI-powered presentation tool with multiple features. With its easy-to-use interface, all you have to do is answer five basic questions! After, a slide ready to present will be ready for you! This slide will include necessary information about your topic, images, logos, graphs, and titles!

To create an AI-powered slide in Decktopus, all you have to do is follow these 3 steps: 

Go to Decktopus . Sign in to Decktopus with your e-mail or Google account. On the Dashboard, you can choose to create your slide from scratch, create with a template, or create with AI. Click on the “Create with AI” option.

Try Decktopus AI now!

Follow the instructions by Decky! Answer the four questions with the help of our trusted AI. These questions are: 

• What is your presentation about?

• Who is your audience?

• What is the aim of this deck?

• Which template would you like to use?

Enter your persuasive speech topic, and let Decktopus create a powerful presentation for you!

Now, you have a slide ready! You can present it immediately, or you can make adjustments on Decktopus ! 

You can change the template, titles, texts, fonts, colors, images, graphs, or positions of the elements! Everything is possible! 

2. Choose the Right Topic

Choosing the appropriate topic is one of the most important parts of persuasive speeches. You should consider your interest and your audience's interest as well! 

Think about a topic that you will enjoy when preparing for the speech and also presenting it. You will focus and research this topic for hours! So, choose what you are passionate about! 

Also, consider your audience! Think about your audience's thoughts about the specific topic. Try to come up with an interesting but not strongly opposed topic!

3. Organize Your Speech Carefully

The format of your speech is as important as its content! Try to divide your speech into separate parts. Your speech should move smoothly from one part to another. This will captivate your audience and keep their attention! You may also consider creating an outline for this purpose.

List of Good Persuasive Speech Topics

In this blog, we combined a long list of persuasive speech topics divided into categories. Choose your topic carefully! After that, visit Decktopus 's website and create the best presentation for your speech! 

Persuasive Speech Topics about Arts, Humanities and Culture

• Should tattoos still be considered “unprofessional”?
• Importance of performing arts for holistic development 
• Graffiti: Art or Nuisance 
• Importance of art and culture 
• Museums are the dying reservoir of arts and culture 
• Entry to museums should be free 
• The slow death of ancient art forms 
• Modern art lacks authenticity
• Is it ethical for museums to keep indigenous artifacts?
• Should digital designs be considered an art form? 
• Should abstract art be considered an art form?
• Should graffiti be considered art?
• Should all national museums be free to citizens?
• Should an artist comply with the rules set by society while working on a project?
• Funding the Arts: Investing in Creativity as a Public Good
• Art Censorship: Where Should We Draw the Line?
• The Role of Public Art in Community Engagement

Best Literature and Movies Persuasive Speech Topics

• Should offensive language be censored from classic literary works?
• Should we keep reading classic literature that is offensive? 
• Can a movie persuade you with something you don’t believe in?
• Is creating films and documentaries about criminals glorifying them and inspiring some to become criminals themselves?
• Should there be a distinction between ‘high’ and ‘low’ literature?
• Are libraries becoming obsolete?
• Do romantic movies and books glorify an unrealistic idea of love and lead to heartbreak?
• Books are the only source of learning 
• Who is a hero? What are the “heroic” qualities?
• Living underwater: A reality or science fiction?

Psychology and Mental Health Persuasive Speech Topics

• Is music therapy effective?
• Does watching TV shows or movies about teenage suicide encourage it or prevent it?
• Simple ways to overcome stress.
• Should art and music therapy be covered by health insurance?
• Should art and music therapy be prioritized over traditional talk therapy?
• How can writing a journal help you become a better person?
• Does watching reality television affect people’s mental health?
• Can action movies cause unwanted stress?
• Reality shows affect people’s mental health.
• Reading inspirational and humorous quotes improves your mood
• Can child abuse and traumas lead to future mental disorders?
• Can family history make children more prone to stress and anxiety?
• Personality disorders among teens. Are they easy to identify?
• How our differences make us unique
• Is empathy better for our social relationships?
• Learning from your mistakes
• Social media affects people’s self-image and self-confidence
• Phobias of children, teens, and adults. What are the similarities and differences?
• When is it right to give children medications to overcome mental issues?
• Suicide among teenagers. Is the media affecting it?
• Studying psychology stresses students.
• Peer pressure is the cause of a lot of mental problems during the teenage years.
• The Necessity of Mental Health Education in High Schools
• Workplace Mental Health: Employer Responsibilities
• Social Media's Role in Adolescent Mental Health
• De-stigmatizing Mental Health in Sports Culture
• Mental Health First Aid: As Crucial as Physical First Aid?
• The Impact of Sleep on College Students' Mental Health
• Access to Mental Health Services for the Homeless
• The Correlation Between Creativity and Mental Health
• Mental Health Screenings as a Standard in Annual Physicals
• The Role of Nutrition in Mental Well-being

Motivation and Self-Growth

• Following dreams is hard 
• Goal setting is important for success 
• Overcoming stage fright is crucial for success 
• Importance of creating a positive vibe 
• Sustainable living is a source of motivation 
• Happiness can be measured 
• Personal experience is more important than rote learning 
• Exposure to violence leads to demotivation 
• Video games increase motivation 

Persuasive Speech Topics about Travel

• Airline tickets should be cheaper 
• Travel brings new experiences 
• Travel makes you more inclusive 
• Eco-tourism is important for sustainable development 
• Flying first class is a once-in-a-lifetime experience 
• Traveling in a guided group is monotonous 
• Traveling and studying abroad are positive experiences.
• Solo travel allows the best way to self-exploration 
• Antarctica should not be open to tourists 
• Environmentally endangered sites should not allow tourism 
• Tourism boosts the local economy

School Policies and Education System 

• Should schools place greater emphasis on the arts programs?
• Should all schools have mandatory art or music courses in their curriculum?
• Schools should host annual arts festivals 
• Should performing arts be made credit-based?
• Should art be a compulsory discipline? 
• Should art classes be mandatory for all students?
• Should all students be required to learn an instrument in school?
• Should classes about mental health and wellness be added to the school curriculum?
• At what age or grade should sex education be taught in schools?
• Should school funding be dependent on taxes of district residents, or should all schools receive an equal amount of funding from the state?
• What are the benefits of year-round schools?
• Are charter schools hurting or helping low-income communities?
• Is homeschooling beneficial or harmful to children?
• Should students on the Autism spectrum be integrated into regular classrooms?
• What should be the qualifications for books to be banned from schools?
• Are grades an accurate representation of learning?
• Should we switch to the metric system?
• What are the benefits of making preschool free to all families?
• Is forcing students to say the Pledge a violation of their right to freedom of speech?
• Should we ban certain books from school libraries?
• Should we remove historical figures who owned slaves and support slavery from school textbooks and other educational materials?
• The Importance of Cultural Exchange Programs in Education
• Should bullies in schools be expelled?
• Should students be allowed to listen to music during study hall?
• Should all elementary schools be required to teach a foreign language?
• Should schools include meditation or relaxation breaks during the day?
• Should boys and girls be taught in separate classrooms?
• Should grades in gym class have an effect on a student’s GPA?
• Should teachers get a bonus when their students score well on standardized tests?
• Should children of undocumented immigrants be allowed to attend public schools?
• Should elementary schools teach at least one foreign language?
• Should schools still teach cursive handwriting?
• What are the best ways for schools to stop bullying?
• Should post-secondary education be free?
• Should programming and coding be introduced to young students?
• Should school lunches be free?
• Does the education system prepare students for adult life?
• Should gyms be mandatory for all students?
• Do schools need to do a better job of teaching students a second language?
• Should schools teach sign language?
• What age should students be taught sex ed?
• Should distant learning be encouraged or avoided at all costs?
• Should schools have longer recess time?
• Should schools make swimming lessons mandatory?
• Proper research is needed to write a short essay.
• High-school and middle-school students should be trained to do presentations.
• Improving students’ presentation skills
• Should uniforms be obligatory in schools?
• Should there be separate classrooms for boys and girls?
• Students sent to boarding schools: A responsibility and a risk
• Does homework fulfill its purpose, or is it just a burden for students?
• The positive possible effect of spending a year as an exchange student
• Cell phones shouldn’t be allowed in schools
• Taking a year off school. Can it help you?
• Hilarious games in the class can help shy students get along with others
• A student’s grade: Is it a fair method of evaluation?

High Schools

• Should school districts offer bilingual education programs for non-native speakers?
• Should schools do away with their physical education requirements?
• Would trade schools and other forms of vocational training benefit a greater number of students than traditional institutions of higher education?
• Should taking a year off between high school and college be mandatory?
• Should high schools mandate a certain number of volunteer hours for students?
• Should schools incorporate a remote learning option into their curriculum?
• What is the most important book every high school student in America should read?
• What are the benefits of teaching art and music classes in high school?
• How can sex education be taught more effectively?
• Should advanced math classes in high school be replaced with more practical courses on financial literacy and understanding taxes?
• The importance of volunteering in your community 
• The benefits of implementing mindfulness exercises in schools 
• Why high school students should learn financial literacy 
• Should school uniforms be mandatory in all high schools?
• The need for comprehensive sex education in schools 
• Extracurriculars are a waste of time 
• The importance of promoting mental health awareness among teenagers
• Is there any benefit or relevance to teaching Shakespeare to high school students?
• Is it fair to take cell phones away from kids in middle/high school while they are in class?
• Should schools prohibit the use of cell phones on school grounds?
• Should independent learning be offered as a larger option in high school?

College and Career

• Should the cost of college be reduced?
• Are income-share agreements better for students than taking out student loans?
• Should college athletes be paid like professional athletes are?
• Are same-sex colleges beneficial or antiquated?
• Should everyone go to college?
• What are the benefits of taking a gap year before starting college?
• Would removing tenure and job protection from professors improve or reduce the quality of higher education?
• Has the traditional college model become outdated in the age of the Internet?
• Should you pursue a career based on your passions or a career based on earning potential?
• Should colleges use standardized testing in their admissions processes?
• The advantages of studying abroad during college 
• The impact of technology on higher education 
• The benefits of participating in internships during college 
• Why college students should engage in extracurricular activities 
• The importance of developing critical thinking skills in college
• Should Greek life at colleges be abolished?
• Do frats and sororities actually serve their purpose? 
• Is college/university necessary anymore?
• Computer-based learning is the most effective. 
• Gamification and virtual reality are the future of education 
• MCQs are better than essay tests 
• Only main papers should be considered for grading 
• Academics are the only criteria for individual success 
• Rote learning is the best way to get good grades 
• Conceptual clarity beats rote learning 

Good Persuasive Speech Topics about Music

• Why guitar music is superior to everything else
• Metal is modern classical music, and you don’t know it
• Why music makes everything we do easier
• Music is becoming more repetitive, here’s how
• Is modern music really worse than older music?
• Are biographical movies of deceased musicians and artists ethical?
• Digital music should be free to download and listen
• Song lyrics affect our lives in a number of ways
• Should online music be free of charge?
• Lyrics in a song can impact our lives.

Persuasive Speech Topics about the Fashion Industry

• Pop fashion is getting influenced more and more by alternative subcultures
• Clothes don’t define a person, but they help people look at you differently
• How fashion trends differ from one culture to another
• You can’t buy fashion taste no matter how rich you are
• Why are women the leaders in the fashion industry?
• Men shouldn’t wear pink. 
• Eco-fashion is the future. 
• Fashion reveals the true identity 
• Sustainable clothing is the way to go 
• Clothes define a person 
• Jewelry defines your worth 
• Fashion is an important part of society 
• Certain fashion brands have a negative influence on society 
• The fashion industry has the greatest influence on teenagers 
• Celebrity-endorsed fashion brands are the best
• Why are skinny jeans for men even a thing?

Government Politics and Society

• Should voting become mandatory?
• The world needs younger politicians, not 70-year-olds
• What could politicians do to appeal to younger generations of voters?
• Should prisoners have the right to vote?
• Would it be better in the U.S. if elected politicians were younger?
• Should the police use rubber bullets instead of real bullets?
• Are private, for-profit prisons a threat to prisoners’ rights?
• Should U.S. military funding be increased or decreased? 
• Should there be stricter or looser restrictions to qualify for welfare assistance?
• Is our current two-party political system good enough or in need of replacing?
• Should major corporations be eligible for tax breaks?
• How can the current policy on undocumented immigrants in America be improved?
• Should it be illegal for politicians to receive donations from large corporations?
• Should undocumented immigrants have the same employment and education opportunities as citizens?
• Should there be a penalty for people who don’t vote?
• Should everyone be paid a living wage regardless of their employment status?
• Should supremacist groups be able to hold public events?
• Should guns be allowed in public places?
• Should prisoners be allowed to vote?
• Should the government raise or lower the retirement age?
• Can the government promote non-college education for a higher income?
• The problem of spending on biological weapons
• Is the government really taking the right steps to eliminate cultural sensitivity?
• To vote or not to vote: A question asked by a lot of people
• Obesity in children is related to living a fast-paced life. What is the role of the government?
• Getting a driving license: Is one test per lifetime enough?
• Should smokers pay a health tax?
• Is the government spending too much on the military sector?
• Should the government run a campaign to promote cultural diversity and tolerance?
• Should the government be able to control the population?

Persuasive Speech Topics about Ethics

• Is the death penalty ethical?
• Juvenile delinquency is acceptable. 
• Prostitution should be legal. 
• Underage driving should be punishable by law 
• Beauty pageants for children should be banned 
• Prisoner’s right to vote 
• Doctor-assisted suicide should be legal.
• Should we legalize euthanasia?
• Is it ethical to use animals for medical research?
• Is it ethical to allow access to experimental treatments for terminally ill patients?
• Should we allow genetic engineering in humans?
• Is the death penalty obsolete?
• Should we allow the cloning of humans?
• Is wearing fur unethical?
• Should prostitution be legalized?
• What is the solution for the mistreatment of farm and circus animals?
• Should guns be allowed on college campuses?
• Should terminally ill individuals have access to Euthanasia?
• Should people be required to shovel snow from the sidewalks in front of their houses?
• Should product testing on animals be required?
• Should white supremacist groups be allowed to hold rallies in public places?
• Should ethics be taught as a mandatory high school class?
• Should beauty pageants for children be banned?
• Do parents deceive children by telling them about Santa Claus?
• Is it ethical to allow performance-enhancing drugs in sports?
• Voting rights should not be universal 
• Guns should be banned from college campuses 
• The death penalty should be abolished 
• Substance abuse is a cause of social evils 
• Underage alcohol consumption should lead to prison time
• Creating clones of ourselves to serve as organ donors: ethical or not?
• Is it ethical to engineer humans to be better and more optimized than nature intended?
• Is it ethical to create artificial life forms that are capable of complex emotions?
• Racism will always exist no matter how hard we try

Social Issues

• College education: should the government make it free for all?
• Should we provide free healthcare for undocumented immigrants?
• Is physician-assisted suicide morally justifiable?
• Does social media have a negative impact on democracy?
• Does cancel culture impede free speech?
• Does affirmative action help or hinder minority groups in the workplace?
• Should we hold public figures and celebrities to a higher standard of morality?
• Should all public restrooms be all-gender?
• Should the national drinking age be lowered?
• Should paparazzi be banned and unable to sell their photos?
• Should tattoos be regarded as “professional dress” for work?

Social Media

• Should social media platforms ban political ads?
• Do the benefits of social media outweigh the downsides?
• Should the government hold social media companies responsible for hate speech on their platforms?
• Is social media making us more or less social?
• Do platforms like TikTok exacerbate mental health issues in teens?
• Should the government regulate social media to protect citizens’ privacy?
• Is it right for parents to monitor their children’s social media accounts?
• Should social media companies enact a minimum user age restriction?
• Should we require social media companies to protect user data?
• Should we hold social media companies responsible for cyberbullying?
• Should schools ban the use of social media from their networks?
• Media has a negative influence on teenagers 
• Media influences political decisions 
• The impact of social media on mental health and self-esteem 
• The benefits of using social media for networking and professional development 
• The importance of digital literacy and online safety education 
• The role of social media in promoting social and political activism
• The need to practice responsible social media usage 
• Should there be an age limit on social media?
• Should cyberbullying have the same repercussions as in-person bullying?
• Are online relationships as valuable as in-person relationships?
• Does “cancel culture” have a positive or negative impact on societies?
• Are social media platforms reliable information or news sources?
• Should social media be censored?
• Does social media create an unrealistic standard of beauty?
• Is regular social media usage damaging to real-life interactions?

Entertainment (TV Shows, Video Games, and More)

• Reality shows are a source of exploitation 
• Reality shows are anything but real 
• Reality shows are scripted 
• Reality shows dilute important topics of discussion
• TV shows influence human behavior 
• TV shows reflect the society around 
• Reality shows reduce human IQ 
• TV shows are a great source of motivation 
• Are romcoms and erotica series like Fifty Shades of Grey empowering for women?
• Is reading actually more beneficial than watching TV or playing video games?
• Should video games be considered a high form of entertainment?
• Do violent video games encourage players to become violent in real life?
• Are paper books better than e-books?
• Video games cause a lot of stress.
• People who spend their time playing video games are more prone to depression.
• Video games can enhance people’s brain and muscle coordination
• Children who play video games have faster responses
• How will gaming look ten years from now?
• Virtual reality affects people’s perception.
• Living without computers is impossible.
• A video game can be the easiest way to teach kids.
• Watching people playing video games is as fun as watching real sports like football matches.
• Will playing video games cause behavior problems?
• The gaming industry is affecting every aspect of our lives
• Video games are not popular among kids only
• Playing video games with random people online
• Can video games improve problem-solving skills?

Environment and Conservation

• Should fuel-run vehicles be banned?
• How does it benefit nature to reduce human paper consumption?
• What is the biggest current threat to the environment, and how would you suggest we remedy it?
• Should disposable diapers be banned?
• Environmental pollution is a global concern. 
• Developed nations are to blame for global warming 
• The greenhouse effect threatens human existence 
• Limiting the use of natural resources and fossil fuels 
• Should fracking be legal?
• A complete switch to renewable energy is the way to go 
• Using plastic is self-defeating 
• Humans are to blame for environmental degradation 
• What is the best type of renewable energy?
• Should plastic bags be banned in grocery stores?
• Carpooling can save the environment. 
• Noise pollution is detrimental to human development 
• More political and legal measures should be taken to protect the environment
• Businesses have a serious obligation to protect the environment
• There should be a strict policy against polluting the ocean
• Should there be government policies against the use of disposable diapers?
• Recycling paper is going to save our planet
• Are we taking the right measures to get over the global warming issue?
• The Case for a Four-Day Workweek to Reduce Carbon Emissions
• Why Every Neighborhood Should Have a Community Garden
• Banning Plastic Straws: Just the Tip of the Environmental Iceberg
• The Impact of Fast Fashion on Our Planet
• Should Public Transit Be Free to Combat Climate Change?
• The Role of Personal Responsibility in Global Waste Reduction
• The Environmental Cost of Cryptocurrency Mining
• Can we ever live in a truly ‘green’ and environmentally friendly society?
• Should water bottles be banned?
• Are businesses responsible for implementing environmentally friendly production and products?
• Should there be a carbon tax?
• Should electric cars be mandatory in the near future?
• Should we switch over to entirely renewable energy?
• Do low-income families have the same duties to be eco-conscious as high-income families do? Should plastic bags and single-use plastic be completely banned?
• Should car racing be banned?
• Should fast fashion be banned?
• Should offshore drilling be allowed in protected marine areas?

Conservation of Animals and Animal Rights

• Should it be okay to own exotic animals as pets?
• Should hunting be made illegal?
• Keeping an animal away from its home will affect the environmental balance
• Should animal testing be illegal?
• Should people be allowed to own pit bulls?
• Should people be allowed to own exotic animals like tigers and monkeys?
• Should "animal selfies" in tourist locations with well-known animal species (like koalas and tigers) be allowed?
• Should puppy mills be banned?
• Should zoos and animal theme parks (such as SeaWorld) be closed?
• There should be strict penalties to protect endangered species 
• Urban Beekeeping: A Solution to Declining Bee Populations
• What is better: Buying pets or Adoption?
• Why is Elephant riding unethical?
• Should there be a ban on animal testing?
• Testing products on animals: is it ethical or not?
• Is it right to keep animals in zoos?
• Should we use products made with animal fur?
• Euthanizing stray animals: is it ethical?
• Can a companion or service animal change someone’s life?
• Is it rational to be scared of harmless yet frightening or unusual animals?
• Keeping wild and exotic pets away from their natural habitat. Is it ethical?
• Should we spay pets to control their overpopulation?
• Keeping uncommon animals at home. Is it good for them?
• Ten ways we can help animals live better

Great Persuasive Speech Topics about Family 

• Should children have the right to virtual and physical privacy from their parents?
• “It takes a village to raise a child.” How important is a community in raising children?
• Should we require parents to vaccinate their children?
• Should we require companies to give mandatory paternal and maternal leave?
• Is it better for a young child to attend daycare or stay home with a parent?
• Should children be told to believe in Santa Claus and the Tooth Fairy?
• Should the government limit how many children a couple can have?
• Is spanking children an acceptable form of discipline?
• The benefits of family meals and regular family time 
• The importance of open communication within families 
• The impact of divorce on children and ways to support them 
• The benefits of spending quality time with grandparents 
• The role of parental involvement in a child’s education
• Nature vs. nurture—which is the most powerful influence on a person’s character?
• Should parents have to give approval in order for their minor children to receive birth control?
• How does learning about family ancestors impact you in the present and future?
• Should parents teach their kids about sex, or is it the responsibility of the school system?
• What is the most beneficial parenting style, and why?
• How to run a business with your family?
• Should children and teens be worried more about their privacy or safety?
• Can video games be used in educating children and teens?
• Having an older/younger sibling. The perks and the challenges
• Is internet censorship for kids a must?
• Children will still read books if they are interesting enough
• The Benefits of Family Game Night on Child Development
• Should Parents Limit Screen Time or Control Content?
• The Importance of Teaching Financial Literacy at Home
• Family Meals: A Solution to Better Communication and Health
• The Role of Grandparents in Modern Family Structures
• Balancing Work and Family: A Modern Dilemma
• Encouraging Children to Participate in Household Chores

Persuasive Speech Topics about Religion

• Should cults receive protection under freedom of religion?
• What are the benefits of belonging to a religious community?
• Should parents force their children to go to church or let them decide for themselves?
• Studying religion is a motivational act
• Awesome stories about the ancient gods and goddesses
• Should the religious slaughter of animals be banned?
• How to overcome conflicts and arguments between people who believe in different religions?
• Should the argument that God exists be discussed in a classroom?
• Emotional stories from the Bible can help people renew their belief
• New age spirituality: A fact or a myth
• Current vs. ancient interpretations of the Bible
• Children should be allowed to choose their religion
• Should religious organizations be required to pay taxes?
• Is atheism a problem of the 21st century?
• Should religion be taught as a high school subject?
• Should the Church of Scientology be exempt from paying taxes?
• Should religious leaders be involved in politics?
• Should priests be allowed to get married?
• Should women be allowed to be priests?
• Should public prayer be allowed in schools?
• Should countries be allowed to only accept refugees with certain religious beliefs?
• Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
• Should nuns and priests become genderless roles?
• Should schools and other public buildings have prayer rooms?
• Should animal sacrifice be legal if it occurs in a religious context?
• Should countries be allowed to impose a national religion on their citizens?
• Should the church be separated from the state?
• Does freedom of religion positively or negatively affect societies?

Science and Technology

• Should we allow parents to choose their children’s physical attributes through genetic engineering?
• Will robots reduce or increase human employment opportunities?
• Does technology make kids lazy?
• What age should children be allowed to have a cell phone?
• Does electronic use make people less creative?
• Is Net Neutrality a good thing or a bad thing?
• Should human cloning be allowed?
• Should self-driving cars be legal?
• Should genetically modified foods be sold in grocery stores?
• Should parents be allowed to choose the sex of their unborn children?
• Should vaccinations be required for students to attend public school?
• Should the US government increase NASA's budget?
• Should Pluto still be considered a planet?
• Are search engines replacing libraries?
• Should all new buildings be energy efficient?
• What is the influence of technology on humanity’s future?
• Should all workplaces offer hybrid/remote work?
• Should we pursue Artificial Intelligence?
• Should tech companies regulate the development of AI systems and automation to protect humans’ jobs?
• Should we limit screen time for children?
• Is it ethical for AI models like Dall-E to train themselves on artists’ work without the artists’ permission?
• Should the government regulate the use of personal drones?
• Is mass surveillance ethical? Does its threat to civil liberties outweigh its benefits?
• Are virtual reality experiences a valuable educational tool?
• Do the positive effects of powerful AI systems outweigh the risks?
• Do voice assistants like Siri and Alexa invade individuals’ privacy?
• Are cell phone bans in the classroom effective for improving student learning?
• Does the use of facial recognition technology in public violate individuals’ privacy?
• Do we need to put resources into traveling to space?
• Should parents monitor their children’s online activity?
• Is it okay for phones to use facial recognition and fingerprint technology?
• Is technology actually addicting?
• Can we blame technology for increased stress and anxiety?
• Are security cameras and body cameras an invasion of privacy? 
• Should the internet be surveilled or managed?
• Should video game chats be surveilled or even banned?
• Are machines replacing human labor? 
• Should cloning be outlawed/banned?
• Spending money to explore space is going to improve life for humans
• The scientific world is changing way too fast
• Which renewable energy option would the US do best to invest in?
• Should the US prioritize space exploration over domestic initiatives?
• Should companies with a high carbon footprint be punished?
• Should the FDA ban GMOs?
• Would the world be a safer place without nuclear weapons?
• Does AI pose a greater threat to humanity than it does the potential for advancement?
• Are electric cars really better for the environment?
• Google is the death of libraries 
•  Social media is an end of face-to-face conversations  
• AI is the future of technology 
• Technology is changing our lives 
• Limiting screen time for adults 
• The government should regulate internet usage 
• Technology has made life better 
• Internet chat rooms are not safe 
• Humans are addicted to technology 
• Internet fraud awareness: Must for cybersecurity 

Convincing Speech Topics for Business

• The importance of people’s skills for the success of your business
• Are introverts better entrepreneurs?
• How can a mentor affect your success as an entrepreneur?
• Understanding your position in the market. How can it affect your current and future business plan?
• Social media is going to affect your marketing plan
• Why should you go after your passion in business?
• Starting a successful business with no money
• The value of unorthodox business ideas
• Using feedback from unhappy customers to enhance your sales
• The importance of delegation
• Employers ask for their employees’ social media accounts. Is it right or wrong?
• Employers shouldn’t ask questions related to an employee’s personal life
• Most businesses advertise the same way and lack boldness
• Brilliant ways to make money in the 21st century

Ideas of Persuasive Speech Topics about Sports

• Should colleges pay student-athletes?
• Should we ban violent contact sports like boxing and MMA?
• Should sports leagues require professional athletes to stand during the national anthem?
• Should sports teams ban players like Kyrie Irving when they spread misinformation or hate speech?
• Should high schools require their athletes to maintain a certain GPA?
• Should the Olympic Committee allow transgender athletes to compete?
• Should high schools ban football due to its safety risks to players?
• Sports can boost learning effectiveness
• Competitive sports teach us a lot about life
• Why we should consider gamers as professional athletes
• Reasons why women's sports don’t get that much attention
• Football is a dangerous sport.
• Why are sports so popular globally?
• Why is soccer the most popular sport in the world?
• Everyone likes sports; they just haven’t found the one they like
• Physical training is objectively good for everyone
• How performance-enhancing drugs are used in professional sports
• Why are professional athletes paid so well
• Is it ethical to sell/buy players in sports?
• Are the Olympics still the most important sports event?
• Studying martial arts is good for the mind and health.

Health and Medicine

• Using genetically modified foods is bad for our health
• Using painkillers is not healthy
• The power of crystal healing can improve our mental and physical health
• Cancer is the most important disease that doctors should research now
• How your diet can cause the onset of different health conditions
• Using supplements should be controlled
• Coming up with guidelines that control stem cell research
• How can science be used to improve the lives of physically challenged individuals?
• A migraine is usually overlooked at school or in the workplace
• Alternative medication: The truth and the myths
• Infertility in couples is related to stress and unhealthy lifestyles
• Mental health issues affect the whole of society
• The food industry is the reason behind obesity
• Everyone should donate blood at least once a year
• How to overcome back pain? Different treatment options
• Using a mouthwash after brushing your teeth is essential for your dental health
• Do cell phones affect our brains?
• Non-smokers should be first on the organ transplant lists
• Is biohacking good for your health?
• Diet beverages do not actually make you lose weight
• Using the right amount of salt in your food is going to affect your health
• Keeping your immune system strong is a must
• How to save lives: The answer is organ donation
• Should minors be able to purchase birth control without their parent's consent?
• Conventional vs organic produce: does it really make a difference in your health?
• Should governments tax soda and other sugary drinks and use the revenue for public health?
• Should we teach yoga and meditation in public schools?
• Should high schools provide free condoms to students?
• Should massages be seen as necessities rather than luxuries?
• Should hiding or lying about your HIV status with someone you're sleeping with be illegal?
• Keto vs. Paleo vs. Vegan: which diet is better?
• Should a patient be allowed to deny medical care?
• Should the US switch to single-payer health care?
• Top things to do in order to improve the way your body and brain function
• Why Every Adult Needs a Nap Time Just Like Kindergarten
• The Art of Procrastination: Why It’s a Skill, Not a Flaw
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• Should universal health care be freely given to everyone? 
• Should soda and candy be banned from school campuses?
• Should tobacco products be completely banned in America?
• Is a plant-based diet better than a meat-based diet?
• Should addiction counseling and treatment be covered by health insurance?
• Would taxing fast food help combat obesity?
• Should we ban all genetically modified foods?
• What would be the benefits of making all birth control methods (e.g. condoms, the pill) free of charge?
• Should homeopathic and alternative medical treatments be covered by health insurance?
• Should we do away with the minimum wage? Why or why not?
• Is it ethical for companies to use unpaid internships as a source of labor?
• Does the gig economy benefit or harm workers?
• Is capitalism the best economic system?
• Is it ethical for companies to use sweatshops in developing countries?
• Should the government provide free healthcare for all citizens?
• Should the government regulate prices on pharmaceutical drugs?
• Should the government enact a universal base income?
• Brexit will fuel the UK economy 
• There should be no minimum wage 
• Political unrest decelerates economic growth 
• You need to start saving for retirement now.
• Economics as a discipline must be mandatory 
• The economic growth of China is a model to follow 
• Free trade agreements are bad for labor 
• The economy is defined by a few rich industrialists 
• Foreign labor slows down the economy 
• Import duty should be removed 
• Exports boost economic growth

Funny and Easy Persuasive Speech Topics

• Should we allow pets to run for public office?
• Does pineapple belong on pizza?
• Would students benefit from schools swapping out desks with more comfortable seating arrangements (i.e., bean bag chairs and couches)?
• Is procrastination the key to success?
• Should Americans adopt British accents to sound more intelligent?
• The age-old dilemma: cats or dogs?
• Should meme creators receive royalties when their memes go viral?
• Is the movie ranking system an effective way to evaluate the appropriateness of films?
• Should the government place a “health tax” on junk food?
• Should parents let children choose their own names?
• Should we adopt a universal language to communicate with people from all countries?
• We are living better than ever, but we still complain
• The prison system doesn’t create better humans
• Being untidy doesn’t make you creative or special
• We should have a royal family.
• Bigfoot is real.
• Bitcoin and other digital currencies are the future
• Spending time with your grandparents
• Texting while driving should be illegal
• Using single-use plastic containers should be banned
• School days should start later in the day
• Immigration laws should be more lenient
• Living with refugees from other countries
• Students should be able to pick their schools
• Should a student be allowed to skip school if they want to?
• Paying more taxes: Is it a good or a bad thing?
• Should human beings control the weather?
• Blaming your younger sibling for the mess you made
• Which music is your mind playing in the background during intense situations?
• Just because we have opinions doesn’t mean they are valuable
• Putting an Instagram filter on your selfie doesn’t make you a photographer
• Why do stuff when you can play video games?
• “Be a musician,” they said, but nobody came to my gig
• Did you do something wrong? Blame it on your zodiac sign
• I have plans for the weekend! sleep and watch movies
• It's important to grow things in a garden.

Frequently Asked Questions

1) what are some easy persuasive speech topics.

Choosing a topic is relative for everyone. Our advice is if you have a specific interest, choosing that as a persuasive speech topic may be easier for you. In other case, here are three topics that are easy and interesting to make a presentation on:

2) What are some examples of persuasive speech topics for students and teens?

As students spend most of their time in school, it may be easier to make a persuasive speech about revisions to school policies. All your classmates and teachers surely will understand you! Here are our recommendations:

3) What are some persuasive essay topics?

In our list above, you can find 700+ persuasive speech topics! After, create your slide with Decktopus . Decktopus will not only create a slide for you but also fill the slide with appropriate text, graphs, and images! 

4) What are some persuasive speech topics for school and college?

Considering a topic that includes schools and/or colleges may be a good idea for you! Your audience will mostly consist of peers, fellow classmates, and teachers, who are all familiar with the school environment. For college, consider these topics: 

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

• Should high school athletes get tested for steroids?
• Should schools be required to have physical education courses?
• Should sports grades in school depend on things like athletic ability?
• What sport should be added to or removed from the Olympics?
• Should college athletes be able to make money off of their merchandise?
• Should sports teams be able to recruit young athletes without a college degree?
• Should we consider video gamers as professional athletes?
• Is cheerleading considered a sport?
• Should parents allow their kids to play contact sports?
• Should professional female athletes be paid the same as professional male athletes?
• Should college be free at the undergraduate level?
• Is the traditional college experience obsolete?
• Should you choose a major based on your interests or your potential salary?
• Should high school students have to meet a required number of service hours before graduating?
• Should teachers earn more or less based on how their students perform on standardized tests?
• Are private high schools more effective than public high schools?
• Should there be a minimum number of attendance days required to graduate?
• Are GPAs harmful or helpful?
• Should schools be required to teach about standardized testing?
• Should Greek Life be banned in the United States?
• Should schools offer science classes explicitly about mental health?
• Should students be able to bring their cell phones to school?
• Should all public restrooms be all-gender?
• Should undocumented immigrants have the same employment and education opportunities as citizens?
• Should everyone be paid a living wage regardless of their employment status?
• Should supremacist groups be able to hold public events?
• Should guns be allowed in public places?
• Should the national drinking age be lowered?
• Should prisoners be allowed to vote?
• Should the government raise or lower the retirement age?
• Should the government be able to control the population?
• Is the death penalty ethical?

Environment

• Should stores charge customers for plastic bags?
• Should breeding animals (dogs, cats, etc.) be illegal?
• Is it okay to have exotic animals as pets?
• Should people be fined for not recycling?
• Should compost bins become mandatory for restaurants?
• Should electric vehicles have their own transportation infrastructure?
• Would heavier fining policies reduce corporations’ emissions?
• Should hunting be encouraged or illegal?
• Should reusable diapers replace disposable diapers?

Science & Technology

• Is paper media more reliable than digital news sources?
• Should automated/self-driving cars be legalized?
• Should schools be required to provide laptops to all students?
• Should software companies be able to have pre-downloaded programs and applications on devices?
• Should drones be allowed in military warfare?
• Should scientists invest more or less money into cancer research?
• Should cloning be illegal?
• Should societies colonize other planets?
• Should there be legal oversight over the development of technology?

Social Media

• Should there be an age limit on social media?
• Should cyberbullying have the same repercussions as in-person bullying?
• Are online relationships as valuable as in-person relationships?
• Does “cancel culture” have a positive or negative impact on societies?
• Are social media platforms reliable information or news sources?
• Should social media be censored?
• Does social media create an unrealistic standard of beauty?
• Is regular social media usage damaging to real-life interactions?
• Is social media distorting democracy?
• How many branches of government should there be?
• Who is the best/worst president of all time?
• How long should judges serve in the U.S. Supreme Court?
• Should a more significant portion of the U.S. budget be contributed towards education?
• Should the government invest in rapid transcontinental transportation infrastructure?
• Should airport screening be more or less stringent?
• Should the electoral college be dismantled?
• Should the U.S. have open borders?
• Should the government spend more or less money on space exploration?
• Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
• Should nuns and priests become genderless roles?
• Should schools and other public buildings have prayer rooms?
• Should animal sacrifice be legal if it occurs in a religious context?
• Should countries be allowed to impose a national religion on their citizens?
• Should the church be separated from the state?
• Does freedom of religion positively or negatively affect societies?

Parenting & Family

• Is it better to have children at a younger or older age?
• Is it better for children to go to daycare or stay home with their parents?
• Does birth order affect personality?
• Should parents or the school system teach their kids about sex?
• Are family traditions important?
• Should parents smoke or drink around young children?
• Should “spanking” children be illegal?
• Should parents use swear words in front of their children?
• Should parents allow their children to play violent video games?

Entertainment

• Should all actors be paid the same regardless of gender or ethnicity?
• Should all award shows be based on popular vote?
• Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
• Should movies and television shows have ethnicity and gender quotas?
• Should newspapers and magazines move to a completely online format?
• Should streaming services like Netflix and Hulu be free for students?
• Is the movie rating system still effective?
• Should celebrities have more privacy rights?

Arts & Humanities

• Are libraries becoming obsolete?
• Should all schools have mandatory art or music courses in their curriculum?
• Should offensive language be censored from classic literary works?
• Is it ethical for museums to keep indigenous artifacts?
• Should digital designs be considered an art form? 
• Should abstract art be considered an art form?
• Is music therapy effective?
• Should tattoos be regarded as “professional dress” for work?
• Should schools place greater emphasis on the arts programs?
• Should euthanasia be allowed in hospitals and other clinical settings?
• Should the government support and implement universal healthcare?
• Would obesity rates lower if the government intervened to make healthy foods more affordable?
• Should teenagers be given access to birth control pills without parental consent?
• Should food allergies be considered a disease?
• Should health insurance cover homeopathic medicine?
• Is using painkillers healthy?
• Should genetically modified foods be banned?
• Should there be a tax on unhealthy foods?
• Should tobacco products be banned from the country?
• Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

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For additional details, see Persuasive Speech Outline Example .

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

7 Best Short Persuasive Speech Examples to Drive Change

Leah Nguyen • 08 Apr 2024 • 6 min read

Are you looking for persuasive speches? Persuasion is power, and within a mere three minutes, you can move mountains – or at least change some minds.

But with brevity comes pressure to pack a maximum punch.

So how do you deliver impact concisely and command attention from the get-go? Let us show you some short persuasive speech examples that convince the audience in less than the time to microwave a pizza.

Table of Contents

1-minute short persuasive speech examples, 3-minute short persuasive speech examples, 5-minute short persuasive speech examples, bottom line, frequently asked questions.

Tips for Audience Engagement

• A Persuasive Speech Outline
• How Do You Express Yourself?
• Use live word clouds or live Q&A to survey your audience easier!
• Use brainstorming tool effectively by AhaSlides idea board

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The 1-minute persuasive speeches are similar to a 30-second elevator pitch which constrain what you can do due to their limited time. Here are some examples that stick to a single, compelling call to action for a 1-minute window.

#1. Title: Go Meatless on Mondays

Good afternoon everyone. I’m asking you to join me in adopting a simple change that can positively impact both our health and the planet – going meatless one day a week. On Mondays, commit to leaving meat off your plate and choosing vegetarian options instead. Research shows cutting back on red meat just a bit provides significant benefits. You’ll reduce your risk of chronic diseases while lessening your environmental footprint. Meatless Mondays are easy to incorporate into any lifestyle. So starting next week, I hope you’ll help raise awareness around sustainable eating by participating. Every small choice matters – will you make this one with me?

#2. Title: Volunteer at the Library

Hello, my name is X and I’m here today to tell you about an exciting opportunity to give back to the community. Our public library is seeking more volunteers to assist patrons and help keep its services running strong. As little as two hours per month of your time would be hugely appreciated. Tasks can include shelving books, reading to children, and assisting seniors with technology. Volunteering is a great way to build skills while feeling fulfilled through serving others. Please consider signing up at the front desk. Our library brings people together – help keep it open for all by offering your time and talents. Thank you for listening!

#3. “Invest in Your Career with Continued Education”

Friends, to stay competitive in today’s world we must commit to lifelong learning. A degree alone won’t cut it anymore. That’s why I’m encouraging you all to consider pursuing additional certifications or classes part-time. It’s a great way to boost your skills and open new doors. Just a few hours a week can make a big difference. Companies also love seeing employees who take the initiative to grow. So let’s support each other along the way. Who wants to further their career together starting this fall?

These persuasive speech examples clearly state the position and main information within 3 minutes. You can have a tad bit more freedom to express your points compared to the 1-minute speeches.

#1. “Spring Clean Your Social Media”

Hey everyone, social media can be fun but it also eats up a lot of our time if we’re not careful. I know from experience – I was constantly scrolling instead of doing things I enjoy. But I had an epiphany last week – it’s time for a digital detox! So I did some spring cleaning and unfollowed accounts that didn’t spark joy. Now my feed is full of inspiring folks instead of distractions. I feel less pulled to mindlessly browse and more present. Who’s with me in lightening your online load so you can spend more high-quality time in real life? It takes just a few minutes to unsubscribe and you won’t miss the stuff that doesn’t serve you.

#2. “Visit Your Local Farmers Market”

Guys, have you been to the downtown farmers market on Saturdays? It’s one of my favourite ways to spend the morning. The fresh veggies and local goods are amazing, and you get to chat with friendly farmers growing their own stuff. I always walk away with breakfast and lunch sorted for days. Even better, shopping directly from farmers means more money goes back into our community. It’s a fun outing too – I see lots of neighbours there every weekend. So this Saturday, let’s go check it out. Who wants to join me on a trip to support locals? I promise you’ll leave full and happy.

#3. “Reduce Food Waste through Composting”

How can we help the planet while saving money? By composting our food scraps, that’s how. Did you know food rotting in landfills is a major source of methane gas? But if we compost it naturally, those scraps turn into nutrient-rich soil instead. It’s easy to get started with a backyard bin too. Just 30 minutes a week breaks down apple cores, banana peels, coffee grounds – you name it. I promise your garden or community garden will thank you. Who wants to do their part and compost with me from now on?

Covering your information in a few minutes is possible if you have a well-established persuasive speech outline .

Let’s look at this 5-minute example on life:

We’ve all heard the saying “You only live once”. But how many of us truly understand this motto and appreciate each day to its maximum? I’m here to persuade you that carpe diem should be our mantra. Life is too precious to take for granted.

Too often we get caught up in daily routines and trivial worries, neglecting to fully experience each moment. We scroll mindlessly through phones instead of engaging with real people and surroundings. Or we work excessive hours without dedicating quality time to relationships and hobbies that feed our souls. What’s the point of any of this if not to genuinely live and find joy each day?

The truth is, we really don’t know how much time we have. An unforeseen accident or illness could end even the healthiest life in an instant. Yet we trudge through life on autopilot instead of embracing opportunities as they arise. Why not commit to living consciously in the present rather than the hypothetical future? We must make a habit of saying yes to new adventures, meaningful connections, and simple pleasures that spark life within us.

To wrap it up, let this be the era where we stop waiting to truly live. Each sunrise is a gift, so let’s open our eyes to experience this wonderful ride called life to its absolute fullest. You never know when it might end, so make each moment count from today forward.

👩‍💻 How to Make a 5 Minute Presentation with 30 Topic Ideas in 2024

We hope these exemplary short speech examples have inspired and equipped you to craft impactful persuasive openers of your own.

Remember, in just a minute or two, you have the potential to spark real change. So keep messages concise yet vivid, paint compelling pictures through well-chosen words, and above all, leave audiences eager to hear more.

Which is an example of a persuasive speech?

Persuasive speeches present a clear position and utilise arguments, facts and reasoning to convince an audience to accept that particular viewpoint. For example, a speech which is written to convince voters to approve local funding for park upgrades and maintenance.

How do you write a 5-minute persuasive speech?

Choose a specific topic that you are passionate and knowledgeable about. Write an attention-grabbing introduction and develop 2 to 3 main arguments or points to support your thesis/position. Time your practice runs and cut content to fit within 5 minutes, accounting for natural speech pacing

Leah Nguyen

Words that convert, stories that stick. I turn complex ideas into engaging narratives - helping audiences learn, remember, and take action.

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19 Persuasive Speechmaking: Pitching Your Idea and Making it Stick

Let me tell you about my persuasive journey.

Not long after I graduated high school, I found myself selling electronics. My favorite thing to sell was car stereos. In the salesperson role, I made pitches to individuals, to families, to corporations, and even pitches on the main stage at the trade show. What I learned firsthand is that people usually were there because they liked stereos, they needed stereos, or they were thinking of buying a stereo. I just needed to help them find the right fit stereo. What that meant for me was I needed to learn to read people.

I sold stereos back in the day when CDs were just becoming popular (I guess I’m old, huh?). In my CD bag, I had the best CD from each genre. I was ready to play MC Hammer’s Can’t Touch Thi s, AC/DC Back in Black, The Cure’s Boys Don’t Cry. I had the top song and top CD from each genre.  When someone came into the store, I would “read” the person to guess their musical preferences. I would put the matching CD in the player and crank it up. I would know instantly when I would get it right because the customer’s face would light up and they would nod to the music. Often, people would come to me and to the stereo that was playing and buy that unit. It was a valuable lesson. People were not buying the CD player as much as they were buying the song they liked and buying from a salesperson who got could relate to their interests. Yes, they would look at the features and the company name, but the fact that I knew their music was very persuasive.

Knowing your audience is like knowing the customer. You must get a good “read’ so you know the right way to pitch your idea. I cannot overemphasize the importance of audience analysis which leads me to my first main point.

Audience Needs are Key

University professor Clay Warren said, “The mistake of a novice persuader is saying what you want to say rather than what the audience needs to hear.” That does not mean pandering, but it does mean taking a lot of time to think about them–the audience. When I am asked to give a persuasive speech, I always gather all the details about the audience and then the event, and then I spend time thinking. Thinking about the audience. I imagine their faces and think about who they are. I think about their motivation for listening. I think about how what I have to say can in some way, make their life better. Only after I have a strong mental picture of my audience, do I then begin to write the speech.

There is an entire chapter to help you think about the audience and needs. 

 Consider these examples. A popular topic for persuasion speeches in college classes is persuading my classmates to donate blood. Most speakers will talk about the need for blood donations, the need created by a low blood supply, and the need to contribute to the community. When I ask my college students why they really donate blood, I get answers like, “Points for my sorority,” “To win the homecoming competition,” “To get a free T-shirt,” and “Because my friends were doing it.” The point here is that there are multiple layers to why people are persuaded.

I am currently pitching an idea to the upper administration. As I am carefully researching, someone close to the key administrator said, “Don’t just show him your ideas, show him what will be his return on investment? He is a numbers person, break down your main points in terms of numbers, dollars, and cents, increased enrollment, improves retention.” Information like this is key when analyzing the audience for a persuasive message.

My next story takes us to my time as the director of a not-for-profit. I spent my days making public appearances for publicity, fundraising, and volunteer recruitment. We had impressive numbers to share with funders, we had a large client base, a well-trained group of volunteers, and a good reputation.  When I first began making presentations, I felt like while the audience was hearing about our organization and thinking it was a good place to volunteer or donate, many would agree but not act. If the organization was to keep serving the community, we needed more volunteers and more money.

I realized part of the problem was the way we had been “pitching” the organization. We overemphasized the hard data–the number of people served and the number of volunteers and the audience couldn’t visualize what we were doing. They couldn’t “see” the impact of their donation. They couldn’t “see” what they would be doing as a volunteer.  I began collecting stories. Here is one such story.

Miss Sally lives out in a small rural city at the end of a long dirt road. She lives alone and her neighbors are just out of sight. One day when she went out back of her house to check how much propane was in her outdoor propane tank, she slipped and fell. She broke her hip. She laid outside for three days unable to get back to her house to call for help.  Luckily, the mail carrier noticed her mail building up and looked around and found her. He called an ambulance and after hip surgery, she is on the road to recovery. Social services connected her to our group and now a volunteer calls her every day. If she doesn’t answer, someone goes out and checks on her. Once a week someone stops by at lunchtime and eats with her. They share stories, and laughter. If she needs an errand run, a volunteer picks up items and brings them. Sally is one of the 105 people that with just a little bit of help can remain independent.

As you can imagine, the responses to speeches that included stories were so much different. People were much more likely to give money or to volunteer once they were told a story because they could see, Ms. Sally. Some people even asked about her. They could imagine the pleasure they would get from calling someone to check on them. Donors thought of someone they know and how they want their loved ones cared for. “Seeing” a person instead of an organization made all the difference. This leads me to my second point; the audience needs to “see” to be persuaded.

The Audience Needs to “See” to be Persuaded

If you are persuading an audience to buy a product, they need to visualize how it works and how it fits into their life. If you are persuading an audience to make a social change, they need to visualize how the world will be better because of this change. If you are persuading an audience to donate to an organization, you need to help the audience visualize the impact of their donation.

Visualization can be achieved by literally showing visuals, by demonstrating the product, or by telling a story.

There is an entire chapter to help you work on incorporating a story into your speech. 

Oftentimes a story will help awaken emotions in an audience. This is known as pathos.  Pathos is the passion of the speaker and the types of things that the speaker talks about.   Warren reminds us “facts go through your brain like water through a sieve. But a story creates an emotional connection. If you get the emotion, you will remember. It is harder to attach an emotion to a number.”

The Audience Needs to Be Given the Facts in a Way that They Can Understand, Relate, and Remember

Yes, you want to identify with an audience and help them feel something, but you also need facts in your speech. You need to do the research and you need to present the arguments. Keep in mind — facts alone are rarely persuasive. It is the way you present those facts that makes them persuasive. When giving your numbers, pair them with a story. When giving statistics, helped the audience to visualize them.

There is an entire chapter to help you work on representing stats, numbers, and charts.

Make sure you chose to talk about facts that match the audience. For some, the review of a social media influencer is more convincing than the reviews from a publication.  For an academic audience, the names of the researchers and the names of the journals they publish in will garner attention, but for other audiences, the title of the person as “cardiologist at a top research institute” would be more persuasive.

One more story. I spent time as a manufacturer’s representative. I traveled to five states setting up distributorships for a “generic” brand of diesel engine parts. The parts we sold were made at the same factory as the name brand, they were just stamped with a different name and then put in different boxes. In that role, I made individual presentations and a lot of board room presentations. The hardest part seemed to be convincing people that our parts were as good as the name-brand ones. Our parts were more than 50% less in price which seems like a good thing. Unfortunately for us, ingrained in many people’s heads is the idea that expensive means good and name brand parts are of better quality.   It took six months to get our first big account, but once we had one major account, sales became much easier.  The perceived credibility of the product and the credibility of our sales team came, not from how good the product was or our credentials, but our credibility came from the status of a big-name company that was using our product.

This leads me to my last big point; the audience needs to trust you.

The Audience Needs to Trust You

Credibility is key to the success or failure of a presenter. The whole speech rests on credibility, if they don’t trust you, they won’t listen.  You build your credibility by how you are dressed, how you are introduced, how you tell the audience why you are competent in this area helps the audience listen. In my story, our credibility came from the name of the big company that used our parts.

Your credibility helps create trust and trust is essential to persuasion.

Ethos: Credibility

 Ethos (credibility)  is all about your character, your intentions, your good judgment, as well as your respect for yourself, your speech, and your audience. Aristotle said there are three components of ethos and all three should be employed.

• Phronesis  (froh-nee-sis) practical wisdom. Prudence. It implies good judgment and excellence of character and habits. ” To do the right thing in the right place, at the right time, in the right way.” -Carr
• Arete (ah-reh-‘tay) is the moral virtue of your argument. It refers to excellence of any kind but when applied to speech it means to persuade in a morally virtuous way.
• Eunoia (you-noh-iea) is the goodwill you establish. It is what happens when a speaker considers the audience and cultivates a relationship of trust with them.

Watch this short TED-Ed video that connects what we have just discussed on credibility and audience needs.

Now that I shared with you some of the foundational principles of persuasion, let me share a few more thoughts about persuasion that will help you as your build your speech.

Make it Do-Able

Persuasion needs to be doable. Be specific with what you want the audience to do. Are you wanting them to consider an opposing viewpoint? Are you wanting them to donate blood? Are you wanting them to give to a charity? Are you wanting them to see the value of a liberal arts education? Are you wanting them to buy your product? Tell them specifically what you want.

The other way to make it doable is to give them realistic goals. I recently took part in a health and fitness program at the university. The program was aimed at helping people engage in healthy practices. If the program told everyone to go and run five miles a day, it would have looked impossible to most of the participants. Instead, the program focused on things you could do at your desk like chair yoga. Instead of telling everyone to change their diet, they asked participants to add one more serving of fruit or vegetable to their diets this week. Having things that were doable increased participants’ motivation. The increased motivation increased success.  Setting realistic goals was also key when I did sales. Instead of immediately asking groups to take on whole parts lines, we would encourage them to stock two of the most popular items and test out customer satisfaction with those items. When I worked with donors, we would ask some for a one-time donation of five thousand dollars while we would ask others for ten dollars a month based on what we knew about the audience’s financial means.

Finally, you should make the persuasion doable by telling them how to accomplish what you’ve asked. I had a student tell us to go to Mount Ida to dig crystals. I had no idea where that was. His speech was successful because he showed us on the map where it was located. He showed up pictures of what we would see when we got there, and he told us specific things we should pack. He made it easy to comply. Coincidently, I dug two duffle bags worth of crystals and they are sitting in my garden today. If you are making a sales pitch, you may be telling them how to use the order form or how to access the website. The more you show things, the more they visualize themselves doing it, the more likely it is that they will follow through.

Overcome Objections

Anyone who has been through advanced sales training knows a key part of any sales pitch is the part where you are overcoming objections. In a one-on-one sales pitch, a salesperson might say, “Are there any things standing in your way?” In a persuasive presentation, you do the same thing, just not as overtly. Let me tell you a little about a flu shot and how it relates here.

When you get a flu shot you are given a little dose of the flu so that your body can build immunity from future attackers. Basically, you get a little of the flu so you can become immune. Similarly, giving someone a little dose of an argument can help prepare them for future persuasive attacks.  McGuire called this inoculation theory . In short, you can help prepare people to deal with objections. This can happen in several ways.

This can happen by forewarning. You warn someone they may hear things that disagree. “My opponent will say that…., but that simply isn’t true.” The simple suggestion that there are different points on the other side helps the individual think about how they might argue for their side. Maybe, I’m trying to persuade you why chiropractic treatment can be helpful for headaches. I might say, “You may hear that chiropractors are just bone crackers that get you addicted to treatment to get money out of you. I certainly heard that before I tried treatment, but my own experience has been…” You warned them of what they might hear (a little dose of the flu) and you helped them to gain immunity.

The other way this can happen is by counterarguments–called refutational preemption.  You imagine what counterarguments your audience might have and then you address them in your speech. When I sold aftermarket diesel engine parts, I imagined they might object because our product wasn’t name-brand so they might think it was inferior. Because of this, I would say, “Let me tell you why the quality of our product is equal to the competition” and then I would show them a chart showing the metallurgical data and quality statistics.  When persuading people to donate to the not for profit, I imagined they might object to giving money because they are already giving somewhere else so I would say, “There are many worthy causes to give your money and time to so let me tell you why this is a worthwhile cause….”

When making a good inoculation, make sure you don’t try to make the other side’s argument too strong, or they might end up agreeing with the other side. In addition, don’t distort what the other side represents. That would make it a strawman fallacy (and in my opinion, unethical). Worst of all, making distorted arguments hurts your credibility and you would risk losing the audience’s trust.

Look for Agreement

When someone says, “No.” Their whole body begins to disagree. They may lock their jaw, squint their eyes, or cross their arms. Keeping your speech positive and seeking agreement can draw an audience into your topic. Dale Carnegie in his famous book, How to Win Friends and Influence People suggested getting the audience to say, “Yes” multiple times. Even better if they nod yes as well.  “Can we agree tuition is too high–yes. Can we agree it is hard to eat healthy as a college student–yes. Can we all agree…fill in the blank…yes?”

Begin with the End in Mind

When thinking about your persuasion speech, ask yourself how you will measure success? Success in speech class should always be more than the grade you earned.  Earnestly try to persuade your classmates of something that will make their lives better.

Begin with the end in mind and ask yourself, what does success look like?  I once had a group of students give a speech asking the city to add a traffic signal out front of the college–the city took it into consideration and added the light. Lives were saved because they gave a speech. That is measurable success.  I had a student persuade us why we should go to Kansas City for a weekend trip, several students went and thanked the student for the recommendation. That is measurable success. I spoke before the Kiwanis asking them for a donation and they became a financial partner, because of their donation hundreds of homebound seniors received companions, yet again a measurable success.

What about those speeches that ask people to change attitudes?  How will you know if your persuasion worked? If you pitched your product and no one bought it, did you succeed?  Sometimes getting the word out is a success.   Success will not always be tangible. S ometimes you won’t persuade the audience members listening, but they will talk to their associates who will be persuaded. Write down what you want to happen as a result of your speech.

Always begin with the end in mind. 

Persuasion to Change Your Behavior

I’m not saying that we all need to live   in 420 sq. ft.   But consider the benefits of an edited life.   Go from 3,000 to 2,000,   from 1,500 to 1,000.   Most of us, maybe all of us,   are here pretty happily for a bunch of days   with a couple of bags,   maybe a small space, a hotel room.   So when you go home and you walk through your front door,   take a second and ask yourselves,   “Could I do with a little life editing?   Would that give me a little more freedom?   Maybe a little more time?” NOTICE He tells you what he wants you to do, and he makes it do-able.  Notice how he slows down and changes his voice and the ending as he delivers his last words–“Good stuff.”

Persuasion of Fact: The Power of Story

Most of society has been acting like race exists but it doesn’t matter. Did you know that race doesn’t really exist in scientific terms? ‘We’ have known this for a while but for some reason we still act like skin color means something.  In fact, race  doesn’t  exist, but in our society it  does  matter. Notice He uses stories to draw us in about the topic of race. In doing so, he helps us to avoid being defensive or guarded about the topic and we are more willing to listen.

Culture Makes a Difference

There are a lot of demographic differences that can influence how a person is persuaded, and an important one of those is culture. I want to focus on the biggest three cultural differences that can influence how you approach a persuasive speech.

Individualism vs Collectivism

• Individualistic cultures stress the value of “I.” People in individualist cultures typically value independence and uniqueness and are socialized to see themselves as separate and distant.
• Collectivistic cultures stress the value of “we.” People in collectivistic cultures value group membership. They tend to work towards the good of the group and are more compliant with authority.
• A speech that tells the audience how to be independent or how to stand out above the crowd would appeal more to an individualistic audience where a speech that tells the audience how they can fit in and be part of the group would appeal more to a collectivistic culture.
• One study showed the difference in detergent ads. “Cleans with a softness that you will love” was preferred by individualistic societies vs “Cleans with a softness your family will love” was preferred by collectivistic societies.

High vs Low Context

• Low context cultures tend to be direct and linear. There is an emphasis on facts as the most important.
• High context cultures tend to be indirect. Because of the indirectness, it may be harder to “read” the situation unless you have taken time to get to know the individual.
• Doctor recommended would appeal more to high context individuals where a focus on the features and advantages of the product would be more persuasive to low context individuals.
• A speech that is very specific and direct would appeal to a low context culture where a speech that implies or “hints” would appeal more to a high context culture.

Persuasive Speech Patterns

There are many patterns you can use as you create your speech. Here is a brief list of the most common ones.

Problem-Solution

State the problem Tell us why it is a problem Offer up a solution to the problem Persuade us to do something based on the solution you offered

Problem-Cause-Solution

State the problem Tell us why it is a problem Tell us what caused the problem Offer us a solution to the problem Persuade us to do something in reaction to the solution offered

Comparative Advantages

Duh! Compare the advantages of one product or idea to another.

Monroe’s Motivated Sequence

This model, designed by Alan Monroe, was originally designed for policy speeches but has been expanded to other types. Sales presenters take note, this one may be for you.  Participants in one study appreciated this format because of how organized it made presentations.

In conclusion, words are powerful. When you are given the privilege of standing before a group of people, they have given you the gift of time. You owe it to them to give them something worthwhile. I have given you some powerful persuasive tools, use them wisely, apply them ethically.

I compiled a few of my favorite persuasive theories and put them in a chapter to help you fine-tune your persuasion. The Science of Persuasion

Key Takeaways

Remember This!

• Audience needs are key.
• The audience needs to “see” to be persuaded.
• Credibility is essential.
• Persuasion needs to be doable.
• Look for agreement.
• Overcoming objections.
• Consider how you will measure success.
• Consider cultural differences.
• Use the pattern that best fits your speech.

Bonus Feature

Watch these young voices make persuasion speeches at March for Our Lives

Guardian News. (2018). March for our lives: Five of the most powerful speeches.  https://www.youtube.com/watch?v=Wf5am4wQsc0 Standard YouTube License.

Allen, M. (2017).  The sage encyclopedia of communication research methods  (Vols. 1-4). Thousand Oaks, CA: SAGE Publications, Inc doi: 10.4135/9781483381411

Aristotle. (1999). Nicomachean Ethics  trans. Terence Irwin. Hackett.

Banas, J. A., & Rains, S. A. (2010). A meta-analysis of research on inoculation theory.  Communication Monographs, 77 (3), 281–311.  https://doi.org/10.1080/03637751003758193

Boundless (n.d). Types of Persuasive Speeches. Boundless Communications. https://courses.lumenlearning.com/boundless-communications/chapter/types-of-persuasive-speeches/

Carnegie, D. (2009). How to win friends and influence people. Simon and Schuster.

Clapp, C. (2019). How to persuade others. Learn about your listeners, tailor your speech to their needs, and brush up on your Aristotle. Toastmaster’s International. https://www.toastmasters.org/magazine/magazine-issues/2019/apr/how-to-persuade-others

Compton, J., Jackson, B., & Dimmock, J. A. (2016). Persuading others to avoid persuasion: Inoculation theory and resistant health attitudes. Frontiers in psychology ,  7 , 122. https://doi.org/10.3389/fpsyg.2016.00122

Hill, G. (2011). Less stuff, more happiness. [Video] YouTube.  https://www.ted.com/talks/graham_hill_less_stuff_more_happiness/up-next?language=en Standard YouTube License.

Koo, M. & Shavitt, S. (2010). Cross-cultural psychology of consumer behavior. https://doi.org/10.1002/9781444316568.wiem03041

Martin, S. (2010). Being persuasive across cultural divides. Harvard Business Review. https://hbr.org/2010/12/being-persuasive-across-cultur

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s Motivated Sequence for its effects on ratings of message organization and attitude change.  Psychological Reports.   86 (3 Pt 2), 1135–1138. https://doi.org/10.2466/pr0.2000.86.3c.1135

McGuire W. J. (1961). The effectiveness of supportive and refutational defenses in immunizing and restoring beliefs against persuasion .  Sociometry   24 , 184–197. https://doi.org/10.2307/2786067

McGuire, W. J. (1961). Resistance to persuasion conferred by active and passive prior refutation of the same and alternative counterarguments.  The Journal of Abnormal and Social Psychology, 63 (2), 326–332.  https://doi.org/10.1037/h0048344

Peterson, A. (2014). What I am learning from my white grandchildren–truths about race. Anthony Peterson. TEDxAntioch. [Video] YouTube. https://www.youtube.com/watch?v=u5GCetbP7Fg ​ Standard YouTube License.

Standup Speak Out. (2011).  Types of persuasive speeches. https://open.lib.umn.edu/publicspeaking/chapter/17-2-types-of-persuasive-speeches/ Created commons attribution-NonCommercial SharewAlike license

Wilfred, C. (2005).  What is the philosophy of education? The Routledge Falmer Reader in the Philosophy of Education. Routledge.

Wright, G. & Ferenczi, N. (2018). Cross-cultural dimensions impacting persuasion and influence in security contexts. Center for Research and Evidence on Security Threats. https://crestresearch.ac.uk/comment/cross-cultural-dimensions-impacting-persuasion-and-influence-in-security-contexts/

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

How to Write and Structure a Persuasive Speech

• Homework Tips
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• Business School
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• M.Ed., Education Administration, University of Georgia
• B.A., History, Armstrong State University

The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• Writing an Opinion Essay
• How To Write an Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• Ethos, Logos, Pathos for Persuasion
• What Is Expository Writing?
• Audience Analysis in Speech and Composition
• Definition and Examples of Analysis in Composition
• 100 Persuasive Speech Topics for Students
• What an Essay Is and How to Write One
• How to Write a Good Thesis Statement
• How to Write a Graduation Speech as Valedictorian
• How to Write a Letter of Complaint

A Comprehensive Guide to Writing a Persuasive Speech

Hrideep barot.

• Speech Writing

The term Persuasion means the efforts to change the attitudes or opinions of others through various means.

It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.

How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.

Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.

They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.

It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.

But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.

The most typical setting where this kind of speech is practiced is in schools and colleges.

An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.

However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.

Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.

So, how to write and deliver an effective persuasive speech?

How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?

Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.

THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH

1. get your topic right, passion and genuine interest in your topic.

It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?

Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.

The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.

Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.

Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.

Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.

It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.

Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.

So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.

Meaningful and thought-provoking

Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.

Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.

If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.

However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.

Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.

2. Research your topic thoroughly

Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.

Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.

How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.

For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.

Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.

Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.

Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.

Analyze your audience

Know who comprises your audience so that you can alter your speech to meet their requirements.

Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.

Ask yourself these questions before sitting down to write:

Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?

In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.

This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.

They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.

OUTLINE OF A PERSUASIVE SPEECH

Most speeches follow the pattern of Introduction, Body and Conclusion.

However, persuasive speeches have a slightly different pathway.

INTRODUCTION

BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)

CONCLUSION OR A CALL TO ACTION

1. INTRODUCTION

Grab attention of your audience.

The first few lines spoken by a speaker are the deciding factor that can make or break a speech.

Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.

No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?

Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.

This sets the stage.

Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.

An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.

Use what-if scenarios

Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.

This will make them the center of attention and at the same time grabbing their attention.

Use personal anecdotes

Same works with personal experiences and stories.

Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.

After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.

What is a thesis statement?

It introduces the topic to your audience and is one of the central elements of any persuasive speech.

It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.

How to make a thesis statement?

Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.

After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.

However, the thesis should answer the question “why” and “how”.

So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:

Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.

And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.

3. BODY OF THE SPEECH

The body contains the actual reasons to support your thesis.

Ideally, the body should contain at least 3 reasons to support your argument.

So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.

The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.

These become your supporting reasons and answers the question “why”.

Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.

At this point, you have the option of targeting your audience’s ethos, pathos, or logos.

Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.

This technique is highly used in the advertising industry.

Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?

The reason: they are liked by the masses and exhibit credibility and trust.

Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.

The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.

Pathos targets the emotional feelings of the audience.

This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.

The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.

All these emotions are best expressed in stories or personal experiences.

Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.

Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.

What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?

Emotions have the power to move people to action.

The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.

It is also called the “logical appeal”.

This can be done by giving inductive or deductive reasoning.

Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.

For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.

This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.

On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.

So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.

This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.

Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.

4. CONCLUSION

Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.

Keep it brief, and avoid being too repetitive.

It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.

Remember that this is your last chance to convince, hence make sure to make it impactful.

 Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.

Watch this clip for a better understanding.

TIPS AND TRICKS OF PERSUASION

Start strong.

A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.

Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.

Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.

Keep your introduction short

Keep your introduction short, and not more than 10-15% of your speech.

If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.

Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.

Be clear and concise

Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.

This will make the message efficient and impactful.

Answer the question “why”

Answer the question “why” before giving solutions or “how”.

Tell them why is there a need to change. Then give them all sides of the point.

It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.

Unless and until people don’t know the other side of things, they simply will not change.

Suggest solutions

Once you have stated the problem, you imply or hint at the solution.

Never state solutions, suggest them; leaving the decision up to the audience.

You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.

Use power phrases

Certain power-phrases come in handy, which can make the audience take action.

Using the power phrase “because” is very impactful in winning and convincing others.

This phrase justifies the action associated with it and gives us an understanding of why is it correct.

For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.

But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.

Another power-phrase is “I understand, but…”.

This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.

This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.

Use power words

Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.

Watch this video of some of the common but effective words that can be used in a persuasive speech.

Give an emotional appeal

Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.

Hence, to keep your audience engaged and not get bored, use emotions while speaking.

Make use of the non=verbal elements

Actions speak louder than words, and they create a huge difference if used effectively.

There is so much else to a speech than just words.

Non-verbal elements include everything apart from your words.

Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.

Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.

Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.

Give real-life examples

Speak facts and avoid giving opinions.

However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.                                                                                                                                                                                                       

Hence, back up your statistics with real-life examples of situations.

Also, consider using precise numerical data.

For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.

Have no personal stake

You can lose credibility if the audience feels that you have a personal stake in it.

Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.

People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.

Consequently, if you argue against your self-interest, your audience will see you as the most credible. 

So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.

The you attitude

Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.

Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.

Make a good first impression

The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.

A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.

Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.

Doing these will reverse the effect you want from the audience and will drive them away from your opinion.

HOW TO MAKE A GOOD FIRST IMPRESSION?

If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.

I used to dread speaking in front of people, and partly still do.

Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.

I had to do something about this problem. So, I made a plan.

2 weeks before the presentation, I wrote the script and read it over and over again.

After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.

The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.

Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.

You might ask what is the purpose of impression management?

Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.

If you like someone, you are drawn towards them and are likely to agree on what they agree or say.

TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!

PERSUASIVE SPEECH EXAMPLES

1. wendy troxel – why school should start later for teens.

Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.

Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.

Humor is used to hook the audience’s attention and in turn their interest.

She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.

Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.

The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.

The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.

The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.

Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.

2. Crystal Robello- Being an introvert is a good thing

In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.

Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.

3. Greta Thunberg- School strike for climate

One of my favorite speeches is the above speech by Greta Thunberg.

She uses all the techniques; pathos, ethos and logos.

Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.

Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.

To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.

We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.

So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!

Also, check out related posts:

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How to Write a Persuasive Elevator Pitch (With Examples)

Whether you are a college student, professional or entrepreneur, an elevator pitch is a must have as part of your career toolkit.

Selling one’s skills and talents is an ongoing part of the career journey. An elevator pitch will be useful in numerous scenarios such as a student attending a job fair or a job seeker at a job interview . It will also benefit a mentee meeting a mentor for the first time or if you manage to meet someone you professionally admire .

According to Wikipedia, an elevator pitch is a short description of an idea, product or company. It is important that any listener can understand the pitch in a short period of time.

An elevator pitch is also referred to as an elevator speech or an elevator statement.

The Background of the Elevator Pitch

According to Wikipedia , there are several stories on the background of elevator pitch. Phillip Crosby, author of The Art of Getting Your Own Way (1972) and Quality is Still Free (1996) recommended that individuals should have a persuasive speech on hand which they can share with an influential individual.

Alternatively, the background of the elevator pitch is linked to two journalists, Michael Caruso and Ilene Rosenzweig.

Caruso was the Senior Editor at Vanity Fair . He had the challenge of getting ahold of the editor in chief long enough to pitch his stories.

As a solution to this problem, he joined her on elevator rides to sell his ideas.

Elevator Pitch Structure

An elevator pitch structure should include:

• Who you are
• What you do
• A clear statement that explains how you are unique
• A clear statement which ask for what you want from the listener

The upcoming section provides examples of how you can incorporate these 4 points in the structure of your elevator pitch.

Elevator Pitch Examples

Hereunder are some examples of elevator pitch for various scenarios. Feel free to amend/ tweak to suit your needs.

Elevator Pitch Example for College Students at a Career Fair

My name is John Doe. I am a final year student at ABC University and I major in business management and accounting. I was recently awarded accounting student of the year by the Dean of the Business School. My passion is to work in the technology sector after graduation. I am therefore seeking an internship to gain experience in this field.

Elevator Pitch Example for Fresh Graduate

My name is Jane Doe and I recently graduated from college with a degree in marketing. I completed an internship at ABC Media last year where I worked as a content creator. I am seeking a job where I can use my knowledge and skills in social media marketing.

Elevator Pitch Example for Job Seekers

My name is Jim Doe and I have over 5 years’ experience as a teacher with the Government of ABC. I am seeking a role with a private institution. If you know any private schools that is hiring, please let me know.

Elevator Pitch Generators

There are several online websites that offer free elevator pitch generator in the event that you need some help to get you started. Feel free to check out businessfirstimpression.com or eggradients.com.

Elevator Pitch Tips

• Your elevator pitch must be concise. You should be able to deliver it in a short period of time. This is usually between 30 seconds and 2 minutes. It is the average time it takes to ride an elevator to the top floor of a building.
• You should create a few versions of your elevator pitch and practice the delivery of these. As an example, the elevator pitch that you will deliver to a human resource director of your dream company will vary to the one that you will share if you meet a professional that you admire . Your pitch will vary if you meet a potential investor for your business. Therefore ensure that your pitch is adaptable and that you write a few variations of it.
• Practice, practice and practice. This will ensure that you can deliver your speech persuasively and genuinely.

Final Thoughts

Having a pre-planned well-rehearsed elevator pitch will add significant value to your career. Hope that the tips and information in this article help you to write a persuasive and compelling elevator pitch.

If you found this article valuable, I will be grateful if you can share it and leave a comment.  For access to our free resource library with career templates, guides and checklists, click HERE to fill in the form.  Thank you in advance for your support as I grow this blog.

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4 comments on “How to Write a Persuasive Elevator Pitch (With Examples)”

I love reading through an article that can make people think. Also, many thanks for allowing me to comment!

Thanks so much Jermaine. Glad you found the article useful.

Excellent article. I’m experiencing a few of these issues as well..

Thanks Eva. Delighted you found the article useful.

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Persuasive Speech Examples: Taking A Stand In Speech

Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic – voting, racism, school uniforms, safety, organ donation, recycling, and so on.

From a teenager asking his parents to go out with friends to an aspiring politician convincing voters to choose him, many people use a persuasive speech to convince their audience members to do something. A successful persuasive speech entails getting someone to take action and be swayed to the speaker’s side.

Table of Contents

What Is A Persuasive Speech?

While an informative speech aims to enlighten the audience about a particular subject, a persuasive speech aims to influence the audience — and convince them to accept a particular point of view. 

The central idea is to persuade, whether discussing a persuasive essay or ‌public speaking. This form of communication is a call to action for people to believe in and take action upon something.

Throughout history, persuasive speech ideas and their communicators have played a vital role in driving change, whether on a personal, community, societal, national, or even global level. 

We’ve seen leaders and important figures sway public opinions and spark movements. Persuasive speech has been there to raise awareness about a specific issue (e.g., labor rights, gender equality). People have been using such speeches to establish authority, negotiate, and, ultimately, urge the audience to join their side.

What Are Some Examples Of A Persuasive Speech Topic?

There’s a wide range of good persuasive speech topics . To give you an idea, here’s a list of persuasive speech topics:

• Social media is taking a toll on young people’s mental health
• Cell phones and too much screen time are making people lazier
• Violent video games make people more aggressive
• Why authorities must ban fast food for children
• Schools and workplaces should take more action to curb obesity rates
• Why public schools are better than private ones
• College athletes should undergo steroid tests
• There’s more to high school and college students than their GPAs
• Should award-giving bodies rely on the popular vote or the judges’ vote?
• There’s a need to regulate the use of painkillers more heavily
• Cloning must not be legalized
• More government budget should be allocated to health care
• Why businesses must invest in renewable energy
• Should military units be allowed to use drones in warfare?
• How freedom of religion is affecting society
• Libraries are becoming obsolete: A step-by-step guide on keeping them alive
• Should euthanasia be allowed in hospitals, clinical settings, and zoos?
• Developing countries must increase their minimum wage
• Global warming is getting more intense
• The death penalty must be abolished

What Is An Example Of How Start Of A Persuasive Speech?

Persuasion is an art. And when you’re given the chance to make a persuasive speech, one of the first things you must do is to settle down with a thesis statement. Then, you must identify at least two main points, pre-empt counterarguments, and organize your thoughts with a ‌persuasive speech outline.

Remember that your opening (and closing) statements should be strong. Right at the start, you must captivate your audience’s attention. You can give an impactful factual statement or pose a question that challenges conventional views. 

The success of a speech doesn’t only end with writing a persuasive one. You must also deliver it with impact. This means maintaining eye contact, keeping your posture open, and using a clear voice and an appropriate facial expression.

What Are The 3 Points To Persuasive Speech?

There are three pillars of a persuasive speech. First is ethos, which taps into the audience’s ethical beliefs. To convince them and establish your credibility, you must resonate with the morals they uphold. 

The second one is pathos, which refers to the emotional appeal of your narrative. One approach is to share an anecdote that your audience can relate to. To effectively appeal to your audience’s emotions, you must also use language, tone, diction, and images to paint a better picture of your main point.

On other other hand, logos appeals to logic. This is why it’s important to pepper your speech with facts.

How Are Persuasive Speeches Used?

You may know persuasive speeches as those stirring speeches delivered by politicians and civil rights and business leaders. In reality, you yourself could be using it in everyday life.

There are different types of persuasive speeches. While some mobilize bigger movements, others only persuade a smaller audience or even just one person.

You can use it in a personal context . For example, you’re convincing your parent to extend your curfew or eat at a certain restaurant. In grander ways, you can also use it to advocate for social and political movements. If you’re in business, marketing, or sales, you can use persuasive speech to promote your brand and convince others to buy your product or service. 

For example, a teen might try to persuade a parent to let them stay out beyond curfew, while a civil rights leader might use persuasion to encourage listeners to fight racism.

No matter the context of your speech, an effective persuasive speech can compel someone or a group of people to adopt a viewpoint, take a particular action, and change a behavior or belief.

What Are Persuasive Speech Examples?

This AI-created speech about walking shows how a persuasive speech is laid out, using Monroe’s Motivated Sequence (i.e., attention, need, satisfaction, visualization, and call to action) to convey the message that walking can overcome the risks of modern life

The introduction sets up the speech:

“Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners… We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?”

Unfortunately, lack of exercise leads to health problems. Walking can overcome the effects of lack of exercise, lethargy, and poor diet. The body of the speech delves into this concept in detail and then concludes with a call to the audience to walk more.

AI pick up the pattern that many living persons have perfected over the year.

Maya Angelou, an American poet and civil rights activist, delivered this compelling poem as a persuasive speech . The performance concludes with this inspiring message about overcoming hardship and discrimination: “Leaving behind nights of terror and fear, I rise/ Into a daybreak that’s wondrously clear, I rise/ Bringing the gifts that my ancestors gave/ I am the dream and the hope of the slave/ I rise, I rise, I rise.” 

What Are Some Historical Examples Of Persuasive Speech?

Maya Angelou is just one of the important figures who have delivered powerful speeches etched in history. These individuals have risen and relayed impactful messages, championing advocacies that would resonate with people during their time — and beyond.

Below are more moving examples of a persuasive speech:

The Gettysburg Address by Abraham Lincoln

Context: In November 1863, during the American Civil War, US President Abraham Lincoln delivered this speech in commemoration of the dedication of the Gettysburg National Ceremony (also known as the Soldiers’ National Ceremony).

Snippet: “Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We come to dedicate a portion of it as a final resting place for those who died here, that the nation might live. This we may, in all propriety, do. 

“ But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow, this ground, The brave men, living and dead, who struggled here, have hallowed it, far above our poor power to add or detract. The world will little note nor long remember what we say here; while it can never forget what they did here. 

“ It is rather for us, the living, we here be dedicated to the great task remaining before us that, from these honored dead, we take increased devotion to that cause for which they here, gave the last full measure of devotion that we here highly resolve these dead shall not have died in vain; that the nation, shall have a new birth of freedom, and that government of the people, by the people, for the people, shall not perish from the earth.”

The Finest Hour by Winston Churchill

Context: In his nearly 40-minute long speech in June 1940, over a month since Winston Churchill became the British Prime Minister, he sparked hope that they could win the impending Battle of Britain during the Second World War. 

Snippet: “What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war. 

If we can stand up to him, all Europe may be free, and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us, therefore, brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’”

I Have a Dream by Mary Wollstonecraft

Context: In her 1792 speech, the British writer and women’s rights advocate shared her dream — that a day will come when women will be treated as rational human beings.

Snippet: “These may be termed utopian dreams. – Thanks to that Being who impressed them on my soul, and gave me sufficient strength of mind to dare to exert my own reason, till, becoming dependent only on him for the support of my virtue, I view, with indignation, the mistaken notions that enslave my sex. 

“ I love man as my fellow; but his scepter, real or usurped, extends not to me unless the reason of an individual demands my homage; and even then, the submission is to reason and not to man. In fact, the conduct of an accountable being must be regulated by the operations of its own reason; or on what foundation rests the throne of God?”

These snippets of their persuasive speech capture the very essence of this form of communication: to convince the audience through compelling and valid reasoning, evoking their feelings and moral principles, and motivating them to act and join a movement, big or small. 

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How To Create an Elevator Pitch (With Examples)

Tips for writing a perfect elevator speech

When and How To Use an Elevator Speech

What to say in your elevator pitch, what not to say and do during your elevator speech, tips for virtual elevator pitches, elevator pitch examples.

Hybrid Images / Cultura / Getty Images

What's an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background, experience, and purpose. The reason it's called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting) or are doing.

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

Key Takeaways

• Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less.
• Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. 
• Be positive and persuasive with your limited time. Focus on what you want to do, not what you don’t want to do. 
• Deliver your speech to a friend or record it, so that you can be sure that your message is clear. The more you practice, the better your speech. 

If you're job searching, you can use your elevator pitch at job fairs and career expos, and online in your LinkedIn summary or Twitter bio, for example. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at networking events and mixers. If you're attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch is just as useful in virtual networking events, interviews, and career fairs as it is during in-person gatherings. 

Your elevator pitch can be used during job interviews, especially when you're asked about yourself. Interviewers often begin with the question, "Tell me about yourself"—think of your elevator pitch as a super-condensed version of your response to that request.

Maddy Price / The Balance

Your elevator speech should be brief . Restrict the speech to 30-60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

You need to be persuasive.  Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit—avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it when you’re at a career networking event or job interview.

Practice giving your speech to a friend or recording it. This will help you know whether you're keeping within the time limit and giving a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate —but you needn’t volunteer that information right off the bat.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances, and with many different types of people. But do remember to say what you're looking for. For instance, you might say, "a role in accounting" or "an opportunity to apply my sales skills to a new market" or "to relocate to San Francisco with a job in this same industry."

Know your audience and speak to them.  In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters, who may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you're at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

Don't speak too fast.  Yes, you only have a short time to convey a lot of information. But don't try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it's so important to practice your elevator speech. While you don't want to over-rehearse, and subsequently sound stilted, you also don't want to have unfocused or unclear sentences in your pitch, or get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don't frown or speak in a monotone way.  Here's one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you're conveying them through your body language and tone. Keep your energy level high, confident, and enthusiastic.

Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don't limit yourself to a single elevator pitch.  Maybe you're interested in pursuing two fields—public relations and content strategy. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

All the same guidelines apply when it comes to a virtual elevator pitch. You may have an opportunity to give an elevator speech in a virtual career fair, a job interview over Zoom, or during a networking event. Follow the dos and don'ts listed above. 

Plus, keep these tips in mind: 

• Check how you look.  You'll want to have a clean and professional background. Plus, make sure you're well lit and aren't in any distracting shadows. 
• Make eye contact.  Try practicing beforehand, so you get accustomed to looking at the camera—that will help you appear to make eye contact with the person on the other side of the video chat. Though avoid overdoing it or staring!
• Aim for high energy.  As with in-person pitches, you'll want to avoid speaking too quickly. Also important: modulate your voice (to avoid a monotone) and keep your energy high. It's easier for people to be distracted during video meetings, and you'll want to keep their attention. 

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you'd provide an employer with:

• I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I'm looking for a job that will put my skills as a journalist to work.
• I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I'd be thrilled to consult.
• My name is Bob, and after years of working at other dentists' offices, I'm taking the plunge and opening my own office. If you know anyone who's looking for a new dentist, I hope you'll send them my way!
• I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
• I'm a lawyer with the government, based out of D.C. I grew up in Ohio though, and I'm looking to relocate closer to my roots, and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
• My name is Sarah, and I run a trucking company. It's a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones.

Home Blog Presentation Ideas Persuasive Speech: Actionable Writing Tips and Sample Topics

Persuasive Speech: Actionable Writing Tips and Sample Topics

What is Persuasive Speaking?

Factual persuasive speech, value persuasive speech, policy persuasive speech, how to start a persuasive speech: opening tips and examples.

• Social Proof
• Comparisons
• Agitate and Solve
• Storytelling

Bonus: Address Counter Arguments

How to close your persuasive speech: quick examples, easy persuasive speech topics, interesting persuasive speech topics, good persuasive speech topics on controversial issues, funny persuasive speech topics, designing persuasive visuals: slide elements for maximum impact, mastering delivery techniques: engaging body language and voice modulation, persuasive presentation structures: organizing your content for maximum influence, handling audience interaction: q&a sessions and audience engagement, persuasive call to action: inspiring and motivating your audience to act.

Business professionals, students, and others can all benefit from learning the principles of persuasive speech. After all, the art of persuasion can be applied to any area of life where getting people to agree with you is important. So without much further ado, let’s get into the basics of persuasive speaking, persuasive speech writing, and lastly persuasive speech topics!

A persuasive speech is a specific type of speech where the presenter attempts to convince the audience of their point of view. The ideal goal of a persuasive speech is to make the audience change their mind on the issue, or at least, become more accepting of their point of view.

You might give an informal persuasive speech when trying to convince your friends to agree to the movie you want to watch. If you are chosen to pitch a new product idea to stakeholders at work, you are essentially being asked to give a persuasive speech.

What are The 3 Types of Persuasive Speeches?

All the persuasive speech ideas can be organized into one of the next three categories:

When someone gives a factual persuasive speech, their goal is to convince the audience that something is true or false. In some cases that simply requires gathering evidence and presenting them in the form of arguments/counter-arguments. This approach works for all persuasive topics where true/false is a binary consideration.

You can also give a factual speech on a topic that isn’t as cut and dried. For example, you could make the argument that assimilation is the best way for cultures to mix even though there is no single piece of evidence proving that without a doubt.

In essence, you can select any topic and frame it into the factual persuasive speech as long as you have strong oratory and presentation skills .

In this case, you are trying to convince your audience that something is good or bad. You want your audience to understand your values on a topic, and then adopt those values as their own. For example, a speech written to convince people that it’s immoral to buy single-use plastics is a value persuasive speech.

In a policy persuasive speech, you describe a problem, then work to persuade the audience to agree with your proposed solutions. These speeches can be given to simply change the audiences perspective or convince them to take a specific action.

Policy persuasive speeches can be further spiced up with some nuggets of Nudge Theory to reinforce the idea you are trying to deliver.

How to Write a Persuasive Speech: The Essential Steps

Before we dive deep into the writing, let’s quickly recap the anatomy of a persuasive speech:

• Opening:  start strong to capture the audiences attention and explain your agenda.
• Key arguments:  present your key talking points and lay down the facts.
• Counterpoints:  address the common objections.
• Closure:  recap your key message once again and suggest further action.

Now, this isn’t a “set-in-stone” structure, but rather a base you can use when drafting your persuasive speech outline.

Below we are listing some extra tips for each section, along with persuasive speech examples.

Every good speech and presentation need a strong opening slide . After all, how can you persuade anyone if they do not feel compelled to listen to you in the first place? Right, you can’t and that’s exactly why you should spend quite a lot of time working and refining on your speech opening.

Here are some techniques you can try:

• Start with a curious personal story/anecdote
• Sharing a surprising statistic

Next, you must convince the audience that they should listen to you. You can do this by explaining what you have in common.

For example,  Everyone here is a concerned parent. I am also a mother of three who cares deeply about the lack of interest in STEM among girls.  This is also where you might share your credentials.  That’s why I’m here to speak to you as a professional with 30 years of experience as an educator.

Follow your intro statement with a quick explanation of your goal. Be direct here. In one or two sentences state your purpose, and what you want your audience to believe or do.

“I believe that women in STEM can close the looming tech skills gap and generate an extra $12 trillion in global GDP. That’s why I’m asking you to stop encouraging girls to learn dancing and encourage them to code instead.”

Finally, transition to the main part of your speech with a statement that lets the audience know what is coming. For example, Today, I am going to provide you with the evidence that some parental practices are alienating girls from STEM subjects.

Liked this primer? Great! Here are several more techniques you can use to frame your ideas for persuasive speeches.

What are The 5 Persuasive Techniques?

After the opening, it’s time to present your arguments and counter any arguments that could conflict with your point. The following five persuasive techniques tend to work like a charm for that purpose:

• Social proof
• Agitate and solve

More controversial persuasive speech topics, in particular, will require you to artfully work through various objections and mix different persuasion methods. Now let’s take a closer look at each one.

1. Repetition

There’s a reason that advertisements repeat the same thing over and over again. Research proves that people are more likely to believe something if they hear it multiple times. In addition to this, repetition simply helps people to remember key points that you want to stick with them.

When it comes to persuasive speeches, you should always repeat your most important points at the beginning and end of your speech.

Helpful template: 6 Steps Hexagonal Segmented Diagram

2. Social Proof

People are influenced by the actions and beliefs of others, whether they admit it or not. Use this during your speech. For example, you can share testimonials from people who agree with your POV or leverage the voice of customer data , expressing the same concerns as you do.

NB : When lining up social proof for your presentation, make sure that this data comes from a peer group that your audience relates to.

Helpful template: Voice of customer PowerPoint template

3. Comparisons

The point of using comparisons is to present a contrast of the idea/element that you support with the one that you do not. Then you’ll need to prove that yours is the best choice. For example, you might compare the features of two software applications to persuade that your team needs option A, not B.

Using comparisons also gives your speech more credibility since it appears that you are giving the opposing position a fair shake, even when you are only showcasing it to score points against it.

Helpful template: Two option comparison template

4. Agitate and Solve

When you take the “agitate and solve” approach, you first make your audience vary and somewhat dissatisfied with a certain issue (agitate). Next, you present your idea as a solution (solve). The idea is to hit a nerve and get the audience to relate. Then, when you present your solution, it’s that much more persuasive to them. It also makes the entire scenario more emotionally compelling to them.

Here’s an example of this approach in action:

Nearly every one of us has been ripped off by an unscrupulous mechanic. Nobody deserves to be taken advantage of. That’s why every person needs to vote in favor of this consumer protection ballot measure.

5. Storytelling

Many people opt to use a rhetorical triangle when building their persuasive argument s. These days storytelling may be more effective. Here’s why:

Stories create an emotional connection and relatability. Imagine listening to a speech where the speaker lists a variety of statistics about the harm that plastics cause to marine life. Now, imagine listening to the true story of a marine biologist who discovers a dolphin that has been badly injured by plastic trash it has encountered in its habitat.

Clearly, the second one, if told correctly, will cast a much deeper impact on the audience.

Helpful template: Storytelling theme template .

It’s up to you to decide if you want to address any counterpoints to your arguments, and where you will do that in your speech. Some speakers choose to include an obvious counter-argument in the introduction, so they can effectively dismiss it before they begin.

Others address these points when they are relevant to the current argument they are making. Finally, you can address a counterpoint in its paragraph just above your concluding paragraph.

Here are some actionable techniques for addressing counter-arguments:

• Provide a direct refutation of the point. Prove that it simply isn’t an issue.
• Concede that it’s an issue, but show that it isn’t significant enough to derail your overall argument.
• Acknowledge the plausibility of the counterpoint, but argue yours as the better option.

Recommended Reading:  Building a Persuasive Argument with the Rhetorical Triangle Concept

How you present your closing depends on your goal. If you want your audience to take a specific action, show them how to do it, and make it as easy as possible. Try this:

When you pay your trash bill next month, you’ll be asked if you want the city of Gravesdale to begin a recycling program. If you value water quality and marine life, please say yes.

If your goal is to simply influence a change in opinion, you might say: Both facts and experience prove that we can no longer afford to send plastics to the landfill. Please consider this the next time you go shopping.

Alright, now you may be wondering: what are the best persuasive speech topics? We’ve got you covered here too!

A List of Persuasive Speech Topics

Here is a list of persuasive speech topic examples, with writing tips .

The easiest topic to present on is the one that you are truly passionate and knowledgeable about. Also, easy persuasive speech topics usually don’t tackle any controversial issues with a lot of contrarian opinions, especially on complex matters regarding politics, religion, human rights, and so on. Instead, you choose an angle that may already resonate with a good fraction of your audience and require one or two good counterarguments, rather than using a host of persuasive techniques.

For example : Should all internships be paid?

Most people will instinctively say yes , especially if your audience consists of college graduates and former interns.

What makes an interesting speech? Topical ideas that get people engaged, agitated, and eager to follow your storyline.

In this case, you’d want to find a deeper subject that allows you to incorporate some storytelling elements and personal examples that would create some empathy with the audience and make them relate to your cause on a more personal level. As Lucinda Beaman, fact check editor at The Conversation said in her Ted talk :

“While you are listening to your opponent’s case, you are probably listening for an opportunity to refuse them”. 

A quality narrative can help you draw your opponent’s attention from their counterarguments and, instead, make them more sympathetic to your cause.

For example : Schools kill creativity. As a former drop-out, turned CEO of the Fortune 100 company, I can tell you why.

If you are ready to pick a bigger ‘fight’ with your audience, you may tackle a more complex and controversial issue that’s dividing the audience. In such cases, it’s best to rely on a mix of persuasive techniques:

• Start with a strong opening, drawing the line in the sand
• Line up social proof and data points to bake your key arguments
• Rally people to understand your point of view and why you feel the way you do
• Precisely address the common counterarguments on the matter.

For example : It’s time to realize that marijuana legalization is wrong.

Your opponents will argue that legalization reduces criminalization around the selling of marijuana, plus medical marijuana usage does help certain patient groups cope with their illness better. Acknowledge these ideas in your speech, but also provide extra facts that can speak to the opposite.

Did you know that humor itself is a powerful persuasive technique? That’s why it’s often used in advertising. Choosing a funny angle and topic for your persuasive speech is a sleek move if you know that you can really pull it off without offending anyone or downplaying the importance of the issue you are discussing.

For example: Millennials are definitely from outer space and our workplace isn’t ready for them.

You can start with a funny opening:

Millennials constantly chew on that weird greenish sandwich type of thing that they lovingly call the ‘avo toast’ and their fingers move inhumanly fast when they type things on their smartphones, amiright?

But that switch to a more serious accord:

But no matter how weird these Millennial folks may seem to us, boomers, they are a wonderful asset to every workplace. And we must make their point of few count, too!

• Crafting persuasive presentations goes beyond words alone. Designing persuasive visuals is a strategic approach to captivate your audience and enhance your message’s impact.
• Choosing Appropriate Visuals, Images, and Infographics: Select visuals that resonate with your message. High-quality images and relevant infographics can reinforce your points and aid audience comprehension.
• Using Color Psychology and Font Selection: Utilize colors that evoke desired emotions and align with your message’s tone. Choose fonts that are easily readable and complement your presentation’s aesthetics.
• Balancing Simplicity and Complexity: Strike a balance between simplicity and complexity in your slide content. Avoid overwhelming visuals while ensuring that complex concepts are presented clearly and succinctly.
• The art of persuasion extends beyond content to encompass delivery. Engaging body language and voice modulation play a pivotal role in conveying credibility and connecting with your audience.
• Significance of Body Language: Body language is a potent nonverbal tool. It influences the audience’s perception of your confidence, sincerity, and authority.
• Gestures, Eye Contact, and Posture: Employ purposeful gestures, maintain consistent eye contact, and exhibit a confident posture to establish rapport and engage the audience.
• Role of Vocal Variety, Tone, and Pacing: Utilize vocal variety to sustain audience interest. Vary your tone and pacing to emphasize key points, maintain engagement, and prevent monotony.
• Rehearsal Methods: Effective rehearsal hones your delivery skills. Practice your presentation multiple times to refine your speaking style, enhance clarity, and ensure a polished performance.
• Structuring your persuasive presentation optimally enhances its influence. Effective organization guides the audience’s understanding and reinforces your key arguments.
• Analyzing Different Presentation Structures: Choose a structure that aligns with your persuasive objectives. Sequential, problem-solution, comparative, or chronological structures can be tailored to your message.
• Crafting a Compelling Introduction: Your introduction should immediately grab attention. Use anecdotes, intriguing questions, statistics, or powerful quotes to pique interest and set the stage.
• Logical and Coherent Organization: Organize your arguments logically. Each argument should flow naturally into the next, creating a cohesive narrative reinforcing your persuasive case.
• Incorporating Emotional Appeals and Logical Reasoning: Blend emotional appeals with logical reasoning. Use relatable anecdotes, emotional stories, and compelling data to substantiate your points.
• Effective handling of audience interaction involves: Interacting with your audience during a persuasive presentation enhances engagement and reinforces your message.
• Preparing for Q&A Sessions: Anticipate potential questions and challenges. Prepare concise and confident responses to reinforce your message’s credibility.
• Techniques for Active Audience Engagement: Encourage audience participation through questions, discussions, and interactive activities. Engaged audiences are more likely to internalize your persuasive message.
• Using Audience Feedback and Questions: Leverage audience feedback and questions to enhance your presentation. Address concerns, clarify points, and demonstrate your expertise through thoughtful responses.
• Strategies for Adapting to Audience Reactions: Remain adaptable to audience reactions. Gauge their responses and adjust your delivery in real time to maintain engagement and address uncertainties.
• Concluding your persuasive presentation with a compelling call to action (CTA) is pivotal for motivating the desired response from your audience.
• Essential Elements of an Effective CTA: Craft a concise and impactful CTA that aligns with your presentation’s goals. Clearly communicate the desired action and its benefits to the audience.
• Crafting Persuasive and Actionable CTAs: Frame your CTA using persuasive language that resonates with your audience. Ensure the CTA’s feasibility and relevance to increase audience commitment.
• Techniques for Memorable and Compelling CTAs: Employ rhetoric, vivid imagery, and emotional appeal in your CTA. Make it memorable by creating a strong emotional connection that resonates with the audience.
• Measuring CTA Success and Tracking Audience Responses: Assess the effectiveness of your CTA through measurable outcomes. Monitor audience responses, track engagement, and gather feedback to evaluate success.

If you know how to give a convincing persuasive speech, you will be at a real advantage both in your personal life and at work! Commit the tips above to memory and start practicing on some of the good speech topics we’ve listed here to polish your tradecraft!

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Agitate and Solve, Convincing Speech, Funny Speech, Influence, Persuasive Speech, Public Speaking, Repetition, Social Proof, Storytelling Filed under Presentation Ideas

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How to Make a Persuasive Presentation [PRESENTATION TEMPLATES]

By Midori Nediger , Nov 06, 2019

No matter how many times you’ve done it, presenting in front of peers, clients, colleagues, or strangers is challenging, nerve-wracking, and stressful. Especially if you’ve been tasked with delivering a persuasive presentation.

As someone who has delivered a number of conference talks, calls and webinars   over the past few years, I know how impossible it can feel to put together a presentation that clearly conveys your content while also being persuasive and engaging.

But what I’ve learned from making and giving persuasive  presentations is that there are a few things that always get great reactions from the audience.

Here’s what you can do to make a persuasive presentation:

• Make the first 30 seconds of your presentation count
• Compare and contrast your solution with the status quo
• Use visual aids to summarize and clarify your big ideas
• Get your audience involved to build trust and rapport
• Use a clean, consistent presentation layout and design
• Eliminate extraneous detail to focus on core concepts
• Sign off with a persuasive call-to-action

These persuasive presentation strategies apply whether you’re leading a workshop, keynoting a conference, creating or selling an online course , or pitching a potential client.

Want to make a persuasive presentation fast? Try using our presentation templates . Then, customize them using our simple online  presentation maker  tool.

Read on for plenty of persuasive presentation examples .

1. Make the first 30 seconds of your persuasive presentation count

The first 30 seconds of any presentation are far and away the most important of your entire presentation.

In those first 30 seconds, listeners are open to the ideas you’re going to present to them. They might even be enthusiastic and excited to hear what you have to say.

Inexperienced presenters often waste these first 30 seconds with things like introductions and agendas that will soon be forgotten. Seasoned presenters do something much more effective: state their big ideas right up front.

Like Steve Jobs did in 2007 with the iPhone (with “iPhone: Apple reinvents the phone”), try to state one big “headline” message within the first 30 seconds . A big idea for listeners to absorb and internalize.

Like an elevator pitch , you should be able to write this idea down in a single sentence, and it should be memorable and specific.

You can then turn it into the hook of your presentation. Use an opening story, surprising fact, joke, or personal anecdote to pique your listeners’ interest and lead into your big idea.

This will frame the rest of the talk and prep your listeners for what’s to come.

In this persuasive presentation example the importance of the message is outlined clearly on the title slide:

2. Compare and contrast your solution with the status quo

Most presentations share some information, strategy, idea, or solution that challenges the status quo. You can use this to your advantage!

By presenting the drawbacks of the status quo before suggesting your solution, you’ll help your audience understand the scope of the problem while building a case for your big idea.

Mixpanel did this to great success in their first pitch deck (which got them a $865M valuation).

By comparing and contrasting these two states, you’ll make a much more persuasive case than you would with the solution alone. And when you get into the nitty-gritty details later on in the presentation, your audience will be more likely to stay engaged.

As always, the more visual you can be, the better (as seen in this Uber pitch deck template ):

You could use a comparison infographic in your presentation to visualize your key differentiators.

Want to learn more about creating persuasive pitch decks? Read our pitch deck guide.

How to understand and address the struggles of your audience

To maximize the impact of this strategy, do your best to directly address the struggles of your specific audience.

Figure out what’s standing in the way of your audience performing the desired behavior, and tell them how your solution will improve that experience. If you can make a direct connection with your audience’s experiences, your argument will be all the more persuasive.

Taking a closer look at Steve Jobs’ 2007 keynote, we can see that he lays out the big problems for his audience (that smartphones that aren’t so smart and are hard to use) before proposing his solution (a smarter, easier-to-use device).

In this persuasive presentation example we can see that by studying the wants and needs of his audience, he frames his new device as the perfect solution. He understands what the audience needs to know, and structures the presentation around those needs.

One final point on this – it can be incredibly useful to let your audience know what to expect in your presentation. If people are already expecting your idea, they will be more receptive to it. Consider including your persuasive presentation outline up front. You can either create a slide of contents, or you could print out an outline and share it with your audiences before the meeting.

Either way – sharing your persuasive presentation outline is never a bad thing.

3. Use visual aids to summarize and clarify your big ideas

More than ever, viewers expect engaging visual content . Creative, relevant visuals are no longer a nice-to-have addition to a persuasive presentation…they’re an integral part of an engaging experience.

Beyond that, visuals are great for explaining complex concepts in simple terms. You can use visuals to communicate big ideas without dealing with any jargon or technical terms.

Summarize your background research with charts and tables

Visual aids like tables, charts, and mind maps are perfect for summarizing any research you’ve done to back up the claims you make in your presentation.

I find these types of summative visuals are most helpful when I feel at risk of throwing too much information at my listeners. Forcing myself to transform that research into a digestible visual helps me organize my thoughts, and ensure my audience won’t be overwhelmed.

Visual aids should also be used anytime you’re communicating with data . Besides making insights more tangible, it’s been suggested that charts can make claims more persuasive and make information more memorable .

Let’s say, for example, that you’re trying to convince a client to hire you as a consultant. If you can show the financial impact you’ve made for other clients visually, your argument will be much more persuasive than if you mention a few numbers without visuals to back you up.

Learn how to customize this template:

Organize information meaningfully with timelines and flowcharts

There are plenty of concepts that naturally lend themselves to structured visuals like Venn diagrams , flowcharts , and timelines .

If you’re presenting a project plan you might include a Gantt chart -style product roadmap or project timeline:

Or a more abstract Venn diagram like this one from Boston Consulting Group’s persuasive presentation pictured below.

Visuals like these can help you move past minor details so you can communicate directly about more fundamental ideas. Simple visuals can help make key ideas crystal-clear and easy to remember.

Entertain and engage with visual metaphors

I like to integrate visual metaphors into the denser portions of my presentations. This way, when I know I’m going to start losing my audience to boredom or confusion, I can jump into a fun example that will bring them right back on board with me.

Like a shortcut to understanding, visual metaphors are a great way to get everyone on the same page.

But it can be hard to come up with good visual metaphors that don’t feel cliché. If you’re out of design ideas, don’t be afraid to get some inspiration from our infographic templates .

I can’t stress enough that simple, visual slides are the best way to make your presentation understandable and persuasive. The right visuals keep the audience engaged, make your points memorable, and give your presentation impact.

For more tips on designing a persuasive presentation with impact, check out our presentation design guide .

4. Get your audience involved to build trust and rapport

No one likes to be talked at.

And most listeners will be more engaged and receptive to your ideas if they’re engaged in a dialogue instead of passively absorbing what you’re saying.

The top qualities of a good presentation include making your presentation an interactive experience by encouraging questions, fostering discussions and maybe even throwing in a fun activity.

Imagine you’re pitching a potential client who’s looking to hire a marketing specialist for an upcoming job. You could try to impress them with an extensive presentation that shows off all of your background research and past success stories:

Or, you could use the presentation as an opportunity to learn more about your potential clients by engaging them in a dialogue. You’ll build trust and credibility, all without making a gigantic slide deck.

You can put together a deck of 5-10 slides with your big ideas, then build a conversation around each slide.

Even if you’re speaking in front of a large crowd, a great persuasive presentation should feel like a conversation. There should be some give and take from both sides. Simply asking a question and getting your audience to respond can instantly raise the energy level in a room.

Engaging audiences changes when we no longer present in-person is a unique challenge, but easily overcome. Lisa Schneider, Chief Growth Officer at Merriam-Webster, has plenty of experience presenting to crowds in-person as well as online. She recently wrote for Venngage on how to adapt an in-person presentation into a virtual presentation . Check it out for actionable tips on your next virtual presentation. 

In this persuasive speech presentation the key points have been broken into powerful, punchy slides that engage the audience.

5. Use a clean, consistent layout and design

Why does it seem like every time I’m putting together a presentation, it’s at the last minute!?

When I’m rushing to get all of my content together and my presentation rehearsed, the layout and design of the presentation usually become an afterthought.

But when you’re presenting an idea and building a case for yourself or your business, the last thing you want is for the design your slide deck to get in the way of your success. And a big part of being persuasive is having a slide deck that shows your information in a clear, consistent manner.

Let’s say, for example, that you’re a financial consultant presenting a solution to a new client. When you’re trying to justify why your skills and knowledge are worth paying a premium for, you simply can’t have a messy, unprofessional-looking slide deck.

A professional presentation design should have:

• Consistent layouts with plenty of white space
• A simple color scheme with one highlight color
• Clear distinctions between headers and body text, with minimal font styles

With the layout and design locked down, you’ll have the confidence to hold your own with big clients and senior management. A polished presentation will go a long way toward reinforcing your credibility.

6. Eliminate extraneous detail to focus on core concepts

Take a second to think about the last presentation you sat through that didn’t hit the mark. What was it that made you lose interest?

Was there too much text on the slides? Was it bland, with not enough visuals? Was it disorganized, with no clear takeaways?

For me, it was that the presenter rambled on and on. They tried to cram way too much detail into their 20-minute talk, and I walked away without really learning anything.

Like the persuasive presentation example below, a well-designed presentation should have no more than one takeaway per slide (with a healthy balance of text and visuals):

So cut the fluff! Eliminate everything that isn’t absolutely necessary for you to get your point across.

For me, this is the hardest part of making a persuasive presentation. I want to include every little detail that I think will help persuade my audience to change their behavior or accept my new idea. But when diving too deep into the details, I always end up losing my audience along the way.

And if you think about it, have you ever complained that a presentation was too short? I don’t think so. We really appreciate presenters who can get their point across quickly and concisely.

7. Sign off with a persuasive call-to-action

Most presenters’ go-to for the end of a presentation is a summary slide that reviews all of the main points of the talk. But these summaries are boring…they don’t tell the audience anything new, so listeners completely tune them out.

A better way to conclude a presentation is to give your audience something to do with the information you’ve just given them, in the form of a call-to-action (like the persuasive presentation example below).

Audiences must be prompted to do take action! Even if they’ve been given all of the tools they need to get something done, if you don’t prompt them directly, it’s not going to happen.

A call-to-action can be as simple as asking a question that encourages listeners to think about the topics you’ve raised, or posing a challenge that will change their behavior.

If it’s a simple ask, they’ll be likely to follow through.

Putting together a truly persuasive presentation is not an easy task.

The good thing is, if you’re here reading this article, you’re a few steps ahead of most people. Putting these strategies to use might just mean the difference between landing your next client and walking away empty-handed.

Choose a presentation template to get creating (and persuading) today!

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How to Create an Elevator Pitch With Examples

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BY   ALISON DOYLE  | Updated January 27, 2021 | 6-minute read Source:  The Balance Careers

What’s an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you’re job hunting).

💡  Tip:  Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don’t know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

When and How to Use an Elevator Speech

If you’re job searching, you can use your elevator pitch at job fairs and career expos, and online in your LinkedIn summary or Twitter bio, for example. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at  networking events  and mixers. If you’re attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch can be used during  job interviews , especially when you’re asked about yourself. Interviewers often begin with the question, “ Tell me about yourself ” — think of your elevator pitch as a super-condensed version of your response to that request.

What to Say

Your elevator speech should be brief . Restrict the speech to 30-60 seconds. You don’t need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

You need to be persuasive.  Even though it’s a short pitch, your elevator speech should be compelling enough to spark the listener’s interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and  skills  you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit — avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it when you’re at a career networking event or job interview.

💡  Tip:  Practice giving your speech to a friend or recording it. This will help you know whether you’re keeping within the time limit and giving a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate – but you needn’t volunteer that information right off the bat.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don’t need to get too specific. An overly targeted goal isn’t helpful since your pitch will be used in many circumstances, and with many different types of people. But do remember to say what you’re looking for. For instance, you might say, “a role in accounting” or “an opportunity to apply my sales skills to a new market” or “to relocate to San Francisco with a job in this same industry.”

Know your audience, and speak to them.  In some cases, using jargon can be a powerful move — it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you’re speaking to recruiters, who may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your  resume , if you’re at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

What Not to Say and Do During Your Elevator Speech

Don’t speak too fast.  Yes, you only have a short time to convey a lot of information. But don’t try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it’s so important to practice your elevator speech. While you don’t want to over-rehearse, and subsequently sound stilted, you also don’t want to have unfocused or unclear sentences in your pitch, or get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don’t frown, or speak in a monotone way.  Here’s one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you’re carrying yourself. Keep your energy level high, confident, and enthusiastic.

💡  Tip:  Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don’t restrict yourself to a single elevator pitch.  Maybe you’re interested in pursuing two fields — public relations and content strategy. Many of your communication skills will apply to both those fields, but you’ll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

Elevator Pitch Examples

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you’d provide an employer with:

• I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I’m looking for a job that will put my skills as a journalist to work.
• I have a decade’s worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I’d be thrilled to consult.
• My name is Bob, and after years of working at other dentists’ offices, I’m taking the plunge and opening my own office. If you know anyone who’s looking for a new dentist, I hope you’ll send them my way!
• I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
• I’m a lawyer with the government, based out of D.C. I grew up in Ohio, though, and I’m looking to relocate closer to my roots, and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
• My name is Sarah, and I run a trucking company. It’s a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones, not an automated system.

🔎Key Takeaways

KEEP IT SHORT AND SWEET:  Your elevator speech is a sales pitch. Be sure you can deliver your message in 60 seconds or less.

FOCUS ON THE ESSENTIALS:  Say who you are, what you do, and what you want to achieve.

BE POSITIVE AND PERSUASIVE:  Your time is limited. Focus on what you want to do, not what you don’t want to do. Be upbeat and flexible.

PRACTICE, PRACTICE, PRACTICE:  Deliver your speech to a friend or record it, so that you can be sure that your message is clear.

9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

FREE PITCH TEMPLATES FOR SALES TEAMS

Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Updated: 09/07/23

Published: 09/01/23

Your sales pitch can make or break the deal, so it‘s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them.

I've been in sales for almost 16 years and have heard my fair share of both great and less-than-stellar pitches.

For this post, I‘d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard.

What is a sales pitch?

How to start a pitch.

How to Makes a Sales Pitch

The Sales Pitch Framework

Sales pitch ideas.

Sales Pitch Examples

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as ‘elevator pitches’ because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you're doing it wrong. (Psst: If you need help creating a value proposition, we've got you covered.) 

They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

Download Now: Free Elevator Pitch Templates

E-pitch templates to better sell your product, fund your business, or network.

• 4 Fundraising Pitch Templates
• 2 Networking Pitch Templates
• 2 Sales Pitch Templates

You're all set!

Click this link to access this resource at any time.

What is a product pitch?

A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers.

As an example, a sales pitch can be broadly focused, like if you‘re a consulting firm that offers a wide range of services. You’re selling your business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

Starting a pitch is arguably the hardest part. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting your pitch, you’ll want to integrate the following essential elements.

• Start with the problem. Always start with the problem. Unless they know the problem you can solve, they won’t be open to hearing how your product is a solution.
• Tailor the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Research their vertical and use the information you found to personalize the pitch immediately.
• Offer stakes. If they don’t solve the problem using your solution, what do they have to lose? You don’t need to state it in such clear terms — but alluding to the risks at the start of your pitch can help you secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

Start off a pitch with what you know best — yourself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Your personal anecdote should focus on a problem that your product can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

Stick to yes or no questions and tailor it specifically to the business you’re pitching to. If you’re speaking to a real estate business, create a question that articulates a problem specifically experienced by real estate firms. If you sell a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that you’re a salesman of yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin your pitch. Consider instead: “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

How to Make a Sales Pitch

• Make it short.
• Make it clear.
• Explain who your customers are.
• Explain the problem they're facing.
• Explain how your product addresses their needs.
• Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience‘s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don‘t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If you’re pitching a product, you want to ensure that you clearly communicate how it will solve your prospects' pain points, giving them a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you‘re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product, and try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If you‘re pitching a spreadsheet software for accountants with functionality Excel doesn’t have, you could discuss how hard it is to bookkeep without your software's unique features.

5. Explain how your product addresses their needs.

Here‘s where you start to bring it all home. You’ve established who you‘re selling to. You’ve established why you‘re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

Robin Piree, filmmaker and creator of RobinPiree.com even notes, "Buyers are focused on their needs, and sellers are focused on the details of their offering. The goal of a successful pitch deck is to switch your focus from what you offer to how that meets your buyer's needs."

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we‘ve been using, you can talk about how accountants that use your software have more time to spend with important clients or the flexibility to spend time with their families. Show how your product makes your customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here's a framework you can use for building your pitch:

• Problem: Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
• Value Statement: Share a very clear, concise statement of value. Be action-oriented and outcome focused. Avoid using jargon. Share benefits.
• How We Do It: Highlight unique differentiators and explain what you do.
• Proof Points: Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
• Customer Stories: Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
• Engaging Question: Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if your product is small or light enough to keep in your pocket, you should always have one on-hand to show your prospect.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing‘s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they're likely to respond.

• Tell a story.
• Include a value proposition.
• Personalize the sales pitch.
• Switch up your pitch.
• Practice your pitch.
• Try not to use metaphors.
• Create a WOW moment.
• Appeal to emotions.
• Back it up with facts.
• Tap into their fear of missing out.
• Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, you can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

For instance, if you’re selling enterprise-level software to senior-level executives, you might adjust your tone and delivery to be more formal and poised. The scrappy owner of a startup, however, might appreciate more humor and levity. Study your prospects to figure out the best storytelling method for them.

2. Include a value proposition.

What value will you provide for this person or their company? While your pitch should be short and sweet, the value proposition is the core of your sales pitch. To offer the greatest amount of impact, your value prop should come after you identify the problem that your prospect faces in their day-to-day. The value prop is the proposed solution and is the make-or-break moment of your pitch.

Create a value proposition canvas to guide the wording of your value prop. Remember that the gain creator and pain relievers connect directly to the customer gains and pain points. Leveraging these two sections of your canvas will help you create a pitch that directly speaks to your prospect and their needs.

3. Personalize the sales pitch.

Who are you talking to? Make sure your sales pitch is relevant to them and piques their interest. You‘ll be able to customize it so it addresses the items that are most important to the person you’re speaking with.

This idea applies to any pitching method or technique you use. No matter what, the sales pitch should speak to your prospect’s highly specific pain points and needs. For instance, if you’re pitching your bookkeeping software to the sole proprietor of a freelance business, you might emphasize the easy and simple invoicing tool.

For personalization to have the most impact, you must have had a productive discovery call where you asked questions that uncovered your prospect’s most urgent needs. Leverage the information you found out during that process to hone your pitch.

“How many times have you found yourself in a spot where you absolutely loved how you or your subject looked in a picture; however, something still seemed to be wrong about it as a whole? In most cases than not, that ‘something wrong’ is the image background. An ill-looking background can potentially drop down the appeal of a picture. Glorify’s background removal tool solves this problem for you under minutes!

Create beautiful, high converting e-commerce images, with just a few clicks.

Glorify is the brand new cloud-based Graphic design software specially developed for the internet marketers, e-commerce vendors, influencers, social media manager, as well as growth hacker. It’s primarily designed for everyone who’s not a specialist in visuals designing. With simply a few clicks any person can produce sensational item pictures, social media graphics, books, logo designs, etc.”

• It immediately presents a common problem that e-commerce vendors and marketers deal with and offers a solution.
• It’s fast-paced and gets right to the point.
• Its use of animated visuals and catchy audio make it engaging to watch.
• It demonstrates how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

• It uses the company’s origin story as a storytelling device.
• It communicates the company’s values.
• It differentiates its product from others on the market.
• It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

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