things to include in a job application letter

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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• Career Planning
• Finding a Job
• Cover Letters

What to Include in a Cover Letter for a Job

When writing a cover letter , specific information needs to be included: a contact section, a salutation, an introduction to the hiring manager, information on why you are qualified for the job, a closing, and your signature. The way the information is listed and the format depend on how you are sending your letter. 

The goal of your cover letter is to make a case for getting selected for a job interview, so it's important to include all required information along with a compelling argument for why you would be a  strong candidate for the position .

It can be time-consuming to write  a custom cover letter  for each job you apply for, but it's important to take the time and effort to show the company why you are a good match.

The more your experience and your skills match the job description, the higher your chances of getting picked for an interview.

Be sure to include information in your letter about how you possess the particular skills and requirements that the employer is seeking.

Don't simply repeat what's in your resume. Your resume lists your skills, but your cover letter should highlight how you have put those skills to use.

Before you start writing, review cover letter examples and make sure that your letter explains  how your skills relate to the criteria  listed in the job posting. Looking at examples of effective cover letters will give you a starting point for creating your own letter.

Here's what to include in a cover letter to send with a resume when you apply for a job.

What to List in a Cover Letter Contact Section

When writing a cover letter to mail or to upload to a job board or company website, the first section of your cover letter should include information on how the employer can contact you.

Printed or Uploaded Letter List the following information in the contact section:

Hiring Manager Name (if you have it) Title Company Address City, State Zip Code

Your Name Address City, State Zip

Email Cover Letter When you send an email cover letter , include your contact information in your signature instead of listing your contact information at the top of the message:

Your Name Street Address City, State Zip Code Email Phone LinkedIn

Here's more information, with examples, on how to address a cover letter .

Choose an Appropriate Salutation

It's important to include an appropriate greeting at the beginning of the cover letter or message. If you have a contact person for your letter, be sure to include their name in your letter.

Consider salutation examples that are appropriate for cover letters and other employment-related correspondence.

For example:

• Dear Hiring Manager (if you don't have a contact person)
• Dear Mr. Smith
• Dear Ms. Jones
• Dear Rory Dolan
• Dear Dr. Milliard

Highlight Your Qualifications in the Body Section

The body is the most important part of a cover letter or an email message applying for employment.

The body of a cover letter includes the paragraphs where you explain why you are interested in and qualified for the posted job :

• Why you are writing.
• How you are qualified for the job.
• Appreciation for being considered for the position.

Be specific by referencing the employer's job requirements as listed in the job posting in this part of your cover letter.

Include Keywords in Your Letter

Including keywords related to the jobs for which you are applying in your cover letters can help you get selected for a job interview. These are specific words hiring managers look for when considering applications.

As hiring processes have become automated, online applicant tracking systems are programmed to search for keywords.

Choose an Appropriate Closing

Make sure to close your letter  in a professional manner. Casual closings as you would write to a friend or a family member are not appropriate in a letter to a potential employer. 

• Best regards
• Respectfully
• Thank you for your consideration

Add Your Signature to the Letter

What is included in a cover letter signature depends on whether you are sending or uploading a cover letter document or using an email message as your cover letter.

Hard copies of letters should be signed by hand. Scanning your signature to include on PDFs can be a nice touch, while emails should include a professional electronic signature that includes your contact information.

Review Cover Letter Examples

Here's an example of the final product, including information on why the applicant would be an excellent candidate with a summary of his qualifications for the job. 

Download the template for a cover letter here and also review more  cover letter samples  with free templates you can download to use as a starting point for your own letter.

John Bigham 111 Maple Street Anytown, MA 02222 555-555-5555

September 1, 2020

Shaun Lee Human Resources Goodspring 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing to state my interest in the position of Assistant to the Director of Goodspring. I believe that my work experience and education have equipped me with the skills necessary to be a successful candidate for this position. 

During my years with XYZ Wellness, I have been responsible for everything from accounting, bookkeeping, marketing and maintaining records to scheduling appointments and greeting clients and their families at the door. I have proudly overseen our growth from a startup business to a well-respected contributor to the community. 

I have also been in charge of organizing our very successful annual golf fundraiser and dinner. Last year, we raised $145,000 for our local homeless shelter. 

Your mission is an important one, and I would very much appreciate the opportunity to speak with you about how I can contribute to your team and help you continue to provide the services so vital to our community. Thank you for your consideration.

John Bigham  (signature hard copy letter)

John Bigham

When you're sending an email cover letter  (see below)  your contact information should be listed after your signature.

What to Include in an Email Cover Letter

The body of an email cover letter should contain the same information as a document cover letter, but two big differences are the subject line and your contact information.

Many employers ask that specific information is included in the subject line , and you must follow those instructions carefully. Contact information should be included with your electronic signature.

What Not to Include in a Cover Letter

There are some things that don't belong in a cover letter. Don't go overboard. Including too much information can hinder your chances of getting an interview.

Keep your letter concise and focused, and don't include extraneous details.

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How to Write a Cover Letter for a Job Application

Including a cover letter with you job application takes a little extra time, but it can mean the difference between getting an interview and your CV being discarded.

Learn how to write an effective cover letter as part of your job application to maximise your chances of getting an interview.

When applying for a job, more often than not, you will need to include a cover letter. Consider your cover letter your sales page, giving an introduction to yourself and an invitation to the recruiter to read your CV or application. It’s not always clear whether you need a cover letter or not when studying a job advert, so if you’re unsure, always include one. A good cover letter could be the difference between the hiring manager reading your CV, or discarding your application and moving on. 

Get your facts together

Writing a cover letter for the first time can seem a daunting prospect. With so much that could be included, it’s hard to know where to start. The best place is by getting your facts together and deciding what you want to include. 

Think of all your accomplishments to date that are relevant to the role and make a list. Try not to use anything that comes directly from your CV. Your cover letter is the place to elaborate on the points in your CV to provide more detail and to really highlight what you can do, rather than repeating points.

Also do some research on the company. Find out what its values are, its mission, and any defining features. This will help you tailor your experience and skills to the company culture and give you some background to explain why you are a good fit. 

Address the criteria

It’s important that you don’t include anything and everything. Less is more with a job application cover letter. You will be scored on how well you meet the selection criteria, so use that as a guide for what to include. Link everything you write back to the criteria, and try to find relevant examples where possible. 

If you don’t have an industry related example to hit a criterium, use something else, but make it very clear what it is demonstrating. There are many ways to demonstrate soft skills. For example, learning a language can demonstrate your communication skills, and being part of a sports team can show that you know how to work well with others.

When you know what you want to include, put a plan in place for the structure of the letter, and writing it will be much easier. 

Start with a strong opening

If you want a recruiter to read the entirety of your cover letter and consequently move on to your CV, the opening is what you need to focus on. You want to draw the reader in and impress them enough to keep their attention. This means addressing the letter properly and giving a clear reason for writing. 

In the case of a job application cover letter, you will need to state what you are applying for and what makes you the ideal candidate. This will be covered further in the bulk of the letter, but the first paragraph can be a summary of your experience, skills, and accomplishments, linked clearly to why this makes you the ideal candidate and giving a taste of what’s to come in the rest of the letter.

Make connections

Your research on the company will be beneficial in helping you to tailor the cover letter for a job application. Generic cover letters don’t do well. Job application cover letters that have been tailored to the role perform best. Aside from ensuring you evidence how you meet the job criteria, you can also make it clear that you know the company you’re applying to and value what it does. 

Mention something in your cover letter that particularly draws you to the position or company and aligns with your values, experience, or way of working to show that you have done your research and have picked this company specifically as a result. 

Be confident about your achievements

The body of your cover letter is where you highlight your relevant achievements in relation to the role you’re applying for. Don’t be vague here. Clear, evidence-based examples do best when communicating your value, so be confident in citing what you’ve accomplished throughout your career and how that relates to what you can do in the role in question. 

Use numbers 

To back up your accomplishments, use numbers to really highlight your results. Rather than stating you increased a company’s ROI, how much did you increase it by? If you have a percentage value, this adds clout to your examples. Similarly, use figures when talking about how many people you manage or how many delegates you got through the door at an event you organised. Adding a measurable gives your achievements more weight. 

Use keywords

To ensure that you're really tailoring your job application cover letter, it’s helpful to use the job description to pick out keywords. Using the exact wording used in the advert, job description, and person specification, will mean you have the best chance of passing ATS screening systems, which scan your application for keywords to determine whether you are a good match. 

Be positive and enthusiastic

Give your cover letter for a job a positive, enthusiastic tone. Use future tense to show how you will use your skills and experience to benefit the company you’re applying to and show how keen you are to take on a new role and new challenges. 

If you are lacking experience in some areas, don’t highlight it. Always find a way to compensate for it, without implying it is a negative factor. For example, if you don’t have experience in project management, but you have a qualification in Scrum, write about your qualification and all the benefits that brings, without pointing out your lack of experience. 

Call to action

Your cover letter should always end with a clear call to action. In your last paragraph, sum up your skills and experience and make it apparent that you would welcome discussion around your application and the role. You can be bold and propose your availability or simply tell the reader that you will look forward to hearing from them regarding an interview. 

Cover letter structure

Taking on board all of the advice above, you can consider the following structure for your cover letter for a job application. This can of course be varied to suit your needs but is a great outline. Look to write no more than a page, unless you are writing a cover letter that is a part of the application process and you need to address all of the essential criteria. In this case, take the space you need.

Dear …………………………………

I’m writing in application of the role of XXXXXXXXXXXXXXX which I saw advertised on XXXXXXXXXXXXXXX. - Approx 10-20 words.

Opening paragraph: Cover why you are writing (what you are applying for), why you are interested in this company and role, and why you are a great fit (giving an overview of your relevant skills and experience). - Approx70-100 words

Middle paragraphs: Depending on what you need to cover, this could vary between one and three paragraphs. This is essentially the most important part of the cover letter, where you detail your skills, experience and accomplishments, in evidence of the selection criteria. Pick out the most important requirements from the person specification and evidence your ability to meet them. - 100 - 250 words in total.

Closing paragraph: Include a brief summary of why you are the ideal candidate for the role and include a strong call to action. - Approx 25- 50 words

Get started

Use this guide to write a cover letter for a job that can help you get you noticed and land an interview. For advice on how to write cover letters for specific roles, you can take a look at these articles. If you are looking for further support, you can take a look at cover letter courses on Coursera as a starting point.

Keep reading

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Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

What to include in a cover letter

A well-written cover letter is the key to capturing the attention of employers and encouraging them to read your CV so that you can secure job interviews.

However, it’s tricky to know exactly what to include in a cover letter.

What essential information should you incorporate to impress recruiters?

This article shows you everything you need to include in your cover letter to be successful in your application, plus three cover letter examples.

CV templates 

What is a cover letter?

Before we begin, it’s important to know exactly what a cover letter is and why it’s paramount.

Knowing these two things will make it easier to write a standout cover letter that catches the attention of employers.

Your cover letter is a friendly introduction that you send together with your CV to would-be employers and recruiters.

It’s a way to say hi, express your interest in the position, and get them excited about your CV .

Your cover letter needs to entice hiring managers and recruiters.

Here’s the essential information that you will need to include in order to do that.

Start by addressing the hiring manager

You will need to begin your cover letter by addressing the person handling the job post to build a rapport with them.

Make sure your greeting is amicable yet professional – don’t make it sound too laidback or unduly formal.

For example, you could address the hiring manager by saying:

• Hi [Insert recruiter’s name]
• Hi [Insert department/team name]

To locate the person’s name, you can sometimes find it on the company’s website by going to the “About” page. Search for names such as the hiring manager, internal recruiter or someone from HR. Then use their name in your cover letter.

Alternatively, you can find their name by quickly searching for the company on LinkedIn. You’ll then see a list of employees and most will have LinkedIn profiles . This is a great way to find the correct name.

Include a friendly greeting

When you’re putting together your cover letter , you will need to include a friendly greeting. This shows that you’re someone who can converse well and connect with others.

However, if your friendly greeting is too casual and overly friendly, it won’t look that professional.

On the flip side, if it’s extremely formal and doesn’t have much personal warmth, you may come across as socially distant.

So, aim to be both professional and approachable. For example, begin with a friendly greeting such as, “I hope you’re doing well.”

And don’t forget – your spelling and grammar need to be spot on in your cover letter. Typos and mistakes won’t impress recruiters.

Specify the job you’re applying for

So, you’ve greeted and warmed up the hiring manager with a friendly opening – great.

Next, you need to get to the point and tell the recruiter which position you’re applying for.

You could say:

Don’t forget – some hiring managers handle numerous job vacancies , so be as precise as you can.

Explain why you’re the best candidate for the position

In the main part of your cover letter describe why you’re suitable for the position in around 3-6 sentences. This is what will encourage the recruiter or hiring manager to explore your CV.

This section gives you a golden opportunity to emphasise what makes you perfect for the position – you must give recruiters a quick overview of your skills , experience, and knowledge.

But, more importantly, connect these skills directly to the requirements of the role you’re applying for.

And don’t be shy – share your achievements to show why you’re the ideal applicant. These are accomplishments and skills you can bring to the company – they prove why you’re a great fit.

Here are some examples of how you can mention your achievements in your cover letter:

• Project manager – “I’ve successfully managed complicated projects, boosting efficiency by 40% and finishing them well before the deadline.”
• Teaching position – “I am passionate about the subject of maths and have been teaching the secondary curriculum for over 10 years. I run the after-school maths sessions, and have acted as head of maths for Bentley Secondary School for the past two years – achieving excellent results for both students and the school alike.”
• Sales position – “In conjunction with my ability to create and deliver long-term sales and marketing strategies in a pressurised environment, I am also multilingual with the ability to speak English, Russian, and Spanish to high standards.”

Conclude and discuss availability

In your final paragraph , say when you’re available for an interview .

For instance, you could say:

“I’m available for an interview at your earliest convenience,” or “I am available for interviewing from 10 th July.”

This communicates your flexibility and enthusiasm and it’s an excellent way to end your cover letter on a high note.

To wrap up your cover letter, include a friendly salutation like “Regards” or “Kind regards”. Not only does this show you’re courteous and have excellent email etiquette, but it also leaves an approachable, positive impression on the recruiter reviewing your application.

End with a formal sign-off

Add a professional signature at the bottom to give recruiters your important contact details.

As well as providing them with various ways to get in touch with you, it also looks extremely professional and demonstrates that you know how to converse in the working environment .

Your professional signature should include:

• Your full name – This helps hiring managers identify who you are.
• Your phone number – Give the contact number employers can reach you on. Ensure it’s working and accurate so that would-be employers can get hold of you during the recruitment process.
• Your email address – Share a professional email address but avoid using excessively casual or unprofessional email addresses like [email protected] or [email protected] .

Optionally, you could include:

• Your professional title – For example, Key Stage 2 Teacher or Account Manager .
• Your professional social network – For example, LinkedIn.

5 tips for writing a successful cover letter

Here are five tips for writing a cover letter that packs a punch.

Keep it succinct

To ensure hiring managers and recruiters actually look at your cover letter, keep it short and concise.

They’re often incredibly busy people, and receive hundreds of cover letters daily, so aim to make yours between 3 and 6 sentences to hold their attention.

Your cover letter’s job is to engage their interest and make them want to review your CV – it serves as an introduction to the potential employer, demonstrating how suitable you are for the role.

But save the more exhaustive details for your CV.

Read the job advert thoroughly

Before creating your cover letter, you must know what the employer is searching for in candidates. Spend some time reading the job advert thoroughly and ascertain the key responsibilities they’re looking for.

Pay particular attention to hard skills such as specific languages, industry experience, and computer programming.

You don’t need to highlight soft skills such as teamwork or problem-solving because these are standard in many jobs and won’t give you much of an edge over other applicants.

When you know what the recruiter is specifically looking for in a successful applicant, you can present these qualities as you write your cover letter.

Mention your relevant skills

You want recruiters to notice your CV, right? So show them how your skills and experience match the job requirements.

Begin by carefully scanning the job ad to identify the most significant skills they’re seeking.

Next, describe how your previous experiences have prepared you for these. Be sure to mention any requirements that are absolutely necessary for the job.

Don’t forget – concentrate on what suitable skills you can bring to the table rather than what you want.

For instance, if you’re applying for a marketing role and the job advert specifies you need to be “ excellent at implementing marketing strategie s”, you could say something like:

State why you’re applying

Recruiters will want to know why you’re applying for the job. So always address this in your cover letter.

Your motivation for applying should be positive and signify your dedication to the recruiter or hiring manager.

For instance, say something like, “After working as a Senior Manager for five years at my current company, I’m keen to take on a larger team in a more specialised market.”

Refrain from negative reasons such as, “ My previous company let me go, and I’m looking for a new position immediately .”

Concentrate on your incentive for applying and what you can offer the employer.

Highlight what you’ve accomplished for employers

If you’re an experienced applicant with a lengthy employment history, it’s best to allude to the results you’ve delivered for your existing or previous employers.

For example, mention things like:

• Attracting new clients – Explain how you’ve introduced new business opportunities or expanded the customer base through successful outreach, relationship building or marketing.
• Saving money – State how you have reduced costs, optimised budgets or introduced economic strategies that resulted in savings for the company.
• Enhancing processes – Mention how you simplified operations, boosted workflow, or implemented new ways to boost productivity within the company.
• Making successful sales – Share how you surpassed sales targets, landed noteworthy contracts or always contributed to revenue growth.

In your cover letter, give a snappy overview to keep things succinct. Save the nitty-gritty info for your CV.

3 cover letter samples

To give you some inspiration and ideas for what to include in your cover letter, here are three examples.

Student cover letter example

Students still studying at school or university usually write slightly lengthier cover letters because they may lack work experience. This enables them to concentrate on explaining their education and transferable skills.

Internal promotion cover letter example

You would use this type of cover letter when you’re already working at an organisation and wish to apply for a new role within the same company.

Here, you can present your qualifications, enthusiasm and achievements to showcase why you’re perfect for the position.

Experienced candidate cover letter example

If you have more employment history to share, this example will help you see how to showcase your skills and experience to stand out in your job application.

What not to include in a cover letter

Here are five things you should never include in your cover letter:

• Salary expectations – Never mention your salary expectations . It’s best to talk about this later on in the recruitment process.
• Personal info – Avoid sharing your home address, age or marital status. This information isn’t relevant to your job application and may lead to discrimination concerns.
• Embellishments or dishonesties – Never include made-up previous job roles or qualifications that you don’t actually possess. Doing so can put you in an awkward situation.
• Dear Sir or Madam – Start your cover letter with a friendly “Hi” instead, as the former is a dated greeting that lacks a personal touch.
• Typos – Never include grammatical errors in your cover letter as these can hurt your professionalism. Always proofread your cover letter and make sure it’s written, and error-free.