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How to write a great cover letter in 2024: tips and structure

young-woman-checking-her-cover-lette

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

  • Pronouns (optional)
  • Location (optional)
  • Email address
  • Phone number (optional)
  • Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

  • They want someone who can write social media posts and blog content on tight deadlines
  • They value collaboration and input from every team member
  • They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

  • Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
  • Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
  • Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
  • Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
  • Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
  • Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
  • Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
  • Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
  • Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
  • Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
  • Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
  • Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
  • Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
  • Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
  • Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, write thank you letters after interviews to stand out as job applicant, send a thank you email after an internship to boost your career, character references: 4 tips for a successful recommendation letter, use professional reference templates to make hiring smoother, what is a letter of intent examples on how to write one, tips and tricks for writing a letter of interest (with examples), how to ask for a letter of recommendation (with examples), how to quit a part-time job: 5 tips to leave on good terms, how to write a resume summary that works + examples, cv versus resume demystify the differences once and for all, how to create a resume with chatgpt, how to write a follow-up email 2 weeks after an interview, how and when to write a functional resume (with examples), how to give two weeks’ notice without burning bridges, how to cancel an interview but keep your job outlook bright, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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StandOut CV

What to include in a cover letter

Andrew Fennell photo

A well-written cover letter is the key to capturing the attention of employers and encouraging them to read your CV so that you can secure job interviews.

However, it’s tricky to know exactly what to include in a cover letter.

What essential information should you incorporate to impress recruiters?

This article shows you everything you need to include in your cover letter to be successful in your application, plus three cover letter examples.

CV templates 

What is a cover letter?

Before we begin, it’s important to know exactly what a cover letter is and why it’s paramount.

Knowing these two things will make it easier to write a standout cover letter that catches the attention of employers.

Your cover letter is a friendly introduction that you send together with your CV to would-be employers and recruiters.

It’s a way to say hi, express your interest in the position, and get them excited about your CV .

What to include in cover letter

Build your CV now 

Your cover letter needs to entice hiring managers and recruiters.

Here’s the essential information that you will need to include in order to do that.

Start by addressing the hiring manager

Cover letter address

You will need to begin your cover letter by addressing the person handling the job post to build a rapport with them.

Make sure your greeting is amicable yet professional – don’t make it sound too laidback or unduly formal.

For example, you could address the hiring manager by saying:

  • Hi [Insert recruiter’s name]
  • Hi [Insert department/team name]

To locate the person’s name, you can sometimes find it on the company’s website by going to the “About” page. Search for names such as the hiring manager, internal recruiter or someone from HR. Then use their name in your cover letter.

Alternatively, you can find their name by quickly searching for the company on LinkedIn. You’ll then see a list of employees and most will have LinkedIn profiles . This is a great way to find the correct name.

Include a friendly greeting

When you’re putting together your cover letter , you will need to include a friendly greeting. This shows that you’re someone who can converse well and connect with others.

However, if your friendly greeting is too casual and overly friendly, it won’t look that professional.

On the flip side, if it’s extremely formal and doesn’t have much personal warmth, you may come across as socially distant.

So, aim to be both professional and approachable. For example, begin with a friendly greeting such as, “I hope you’re doing well.”

And don’t forget – your spelling and grammar need to be spot on in your cover letter. Typos and mistakes won’t impress recruiters.

Specify the job you’re applying for

So, you’ve greeted and warmed up the hiring manager with a friendly opening – great.

Next, you need to get to the point and tell the recruiter which position you’re applying for.

You could say:

Include role name in cover letter

Don’t forget – some hiring managers handle numerous job vacancies , so be as precise as you can.

Explain why you’re the best candidate for the position

In the main part of your cover letter describe why you’re suitable for the position in around 3-6 sentences. This is what will encourage the recruiter or hiring manager to explore your CV.

This section gives you a golden opportunity to emphasise what makes you perfect for the position – you must give recruiters a quick overview of your skills , experience, and knowledge.

But, more importantly, connect these skills directly to the requirements of the role you’re applying for.

And don’t be shy – share your achievements to show why you’re the ideal applicant. These are accomplishments and skills you can bring to the company – they prove why you’re a great fit.

Here are some examples of how you can mention your achievements in your cover letter:

  • Project manager – “I’ve successfully managed complicated projects, boosting efficiency by 40% and finishing them well before the deadline.”
  • Teaching position – “I am passionate about the subject of maths and have been teaching the secondary curriculum for over 10 years. I run the after-school maths sessions, and have acted as head of maths for Bentley Secondary School for the past two years – achieving excellent results for both students and the school alike.”
  • Sales position – “In conjunction with my ability to create and deliver long-term sales and marketing strategies in a pressurised environment, I am also multilingual with the ability to speak English, Russian, and Spanish to high standards.”

Conclude and discuss availability

In your final paragraph , say when you’re available for an interview .

For instance, you could say:

“I’m available for an interview at your earliest convenience,” or “I am available for interviewing from 10 th July.”

This communicates your flexibility and enthusiasm and it’s an excellent way to end your cover letter on a high note.

To wrap up your cover letter, include a friendly salutation like “Regards” or “Kind regards”. Not only does this show you’re courteous and have excellent email etiquette, but it also leaves an approachable, positive impression on the recruiter reviewing your application.

End with a formal sign-off

Add a professional signature at the bottom to give recruiters your important contact details.

As well as providing them with various ways to get in touch with you, it also looks extremely professional and demonstrates that you know how to converse in the working environment .

Your professional signature should include:

  • Your full name – This helps hiring managers identify who you are.
  • Your phone number – Give the contact number employers can reach you on. Ensure it’s working and accurate so that would-be employers can get hold of you during the recruitment process.
  • Your email address – Share a professional email address but avoid using excessively casual or unprofessional email addresses like [email protected] or [email protected] .

Optionally, you could include:

  • Your professional title – For example, Key Stage 2 Teacher or Account Manager .
  • Your professional social network – For example, LinkedIn.

Email signatures in cover letter

5 tips for writing a successful cover letter

Here are five tips for writing a cover letter that packs a punch.

Keep it succinct

To ensure hiring managers and recruiters actually look at your cover letter, keep it short and concise.

They’re often incredibly busy people, and receive hundreds of cover letters daily, so aim to make yours between 3 and 6 sentences to hold their attention.

Your cover letter’s job is to engage their interest and make them want to review your CV – it serves as an introduction to the potential employer, demonstrating how suitable you are for the role.

But save the more exhaustive details for your CV.

Read the job advert thoroughly

Before creating your cover letter, you must know what the employer is searching for in candidates. Spend some time reading the job advert thoroughly and ascertain the key responsibilities they’re looking for.

Pay particular attention to hard skills such as specific languages, industry experience, and computer programming.

You don’t need to highlight soft skills such as teamwork or problem-solving because these are standard in many jobs and won’t give you much of an edge over other applicants.

When you know what the recruiter is specifically looking for in a successful applicant, you can present these qualities as you write your cover letter.

Job advert keywords in cover letter

Mention your relevant skills

You want recruiters to notice your CV, right? So show them how your skills and experience match the job requirements.

Begin by carefully scanning the job ad to identify the most significant skills they’re seeking.

Next, describe how your previous experiences have prepared you for these. Be sure to mention any requirements that are absolutely necessary for the job.

Don’t forget – concentrate on what suitable skills you can bring to the table rather than what you want.

For instance, if you’re applying for a marketing role and the job advert specifies you need to be “ excellent at implementing marketing strategie s”, you could say something like:

Mention your relevant skills

State why you’re applying

Recruiters will want to know why you’re applying for the job. So always address this in your cover letter.

Your motivation for applying should be positive and signify your dedication to the recruiter or hiring manager.

For instance, say something like, “After working as a Senior Manager for five years at my current company, I’m keen to take on a larger team in a more specialised market.”

Refrain from negative reasons such as, “ My previous company let me go, and I’m looking for a new position immediately .”

Concentrate on your incentive for applying and what you can offer the employer.

Highlight what you’ve accomplished for employers

If you’re an experienced applicant with a lengthy employment history, it’s best to allude to the results you’ve delivered for your existing or previous employers.

For example, mention things like:

  • Attracting new clients – Explain how you’ve introduced new business opportunities or expanded the customer base through successful outreach, relationship building or marketing.
  • Saving money – State how you have reduced costs, optimised budgets or introduced economic strategies that resulted in savings for the company.
  • Enhancing processes – Mention how you simplified operations, boosted workflow, or implemented new ways to boost productivity within the company.
  • Making successful sales – Share how you surpassed sales targets, landed noteworthy contracts or always contributed to revenue growth.

In your cover letter, give a snappy overview to keep things succinct. Save the nitty-gritty info for your CV.

3 cover letter samples

To give you some inspiration and ideas for what to include in your cover letter, here are three examples.

Student cover letter example

Students still studying at school or university usually write slightly lengthier cover letters because they may lack work experience. This enables them to concentrate on explaining their education and transferable skills.

Student cover letter

Internal promotion cover letter example

You would use this type of cover letter when you’re already working at an organisation and wish to apply for a new role within the same company.

Here, you can present your qualifications, enthusiasm and achievements to showcase why you’re perfect for the position.

Internal promotion cover letter

Experienced candidate cover letter example

If you have more employment history to share, this example will help you see how to showcase your skills and experience to stand out in your job application.

Experienced candidate cover letter

What not to include in a cover letter

Here are five things you should never include in your cover letter:

  • Salary expectations – Never mention your salary expectations . It’s best to talk about this later on in the recruitment process.
  • Personal info – Avoid sharing your home address, age or marital status. This information isn’t relevant to your job application and may lead to discrimination concerns.
  • Embellishments or dishonesties – Never include made-up previous job roles or qualifications that you don’t actually possess. Doing so can put you in an awkward situation.
  • Dear Sir or Madam – Start your cover letter with a friendly “Hi” instead, as the former is a dated greeting that lacks a personal touch.
  • Typos – Never include grammatical errors in your cover letter as these can hurt your professionalism. Always proofread your cover letter and make sure it’s written, and error-free.
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How to Write a Job Application Letter (With Examples)

things to include in a job application letter

What Is a Job Application Letter?

Tips for writing a job application letter, how to get started.

  • Writing Guidelines
  • What to Include in Each Section

Simple Formatting Using a Template

Tips for writing an effective letter, sample job application letter, sending an email application, review more letter examples.

Do you need to write a letter to apply for a job? Most of the time, the answer is yes. Even when employers don’t require a job application letter , writing one will help you highlight your skills and achievements and get the hiring manager’s attention. The only time not to send one is when the job listing says not to do so. It can help, and it definitely won't hurt to include an application letter with your resume.

A job application letter, also known as a cover letter , should be sent or uploaded with your resume when applying for jobs. While your resume offers a history of your work experience and an outline of your skills and accomplishments, the job application letter you send to an employer explains why you are qualified for the position and should be selected for an interview.

Writing this letter can seem like a challenging task. However, if you take it one step at a time, you'll soon be an expert at writing application letters to send with your resume.

Melissa Ling / The Balance

Before you begin writing your job application letter, do some groundwork. Consider what information you want to include, and keep in mind that space is limited.

Remember, this letter is making a case for your candidacy for the position. But you should do more than just regurgitate your resume. Instead, highlight your most relevant skills, experiences, and abilities.

Analyze the Job Posting

To include the most convincing, relevant details in your letter, you'll need to know what the employer wants.

The biggest clues are within the job advertisement, so spend some time decoding the job listing . Next, match your qualifications with the employer's wants and needs.

Include Your Most Relevant Qualifications

Make a list of your relevant experience and skills. For instance, if the job ad calls for a strong leader, think of examples of when you've successfully led a team. Once you've jotted down some notes and have a sense of what you want to highlight in your letter, you're ready to start writing.

Writing Guidelines for Job Application Letters

Writing a job application letter is very different from a quick email to a friend or a thank-you note to a relative. Hiring managers and potential interviewers have certain expectations when it comes to the letter's presentation and appearance, from length (no more than a page) and font size to style and letter spacing . Keep these general guidelines in mind, but always stick to any explicit instructions in the job listing or application portal.

Length: A letter of application should be no more than one page long. Three to four paragraphs are typical.

Format and Page Margins: A letter of application should be single-spaced with a space between each paragraph. Use 1-inch margins and align your text to the left, which is the standard alignment for most documents.

Font: Use a traditional font such as Times New Roman, Arial, or Calibri. The font size should be between 10 and 12 points.

What to Include in Each Section of the Letter

There are also set rules for the sections included in the letter, from salutation to sign-off, and how the letter is organized. Here's a quick overview of the main sections included in a job application letter:

Heading: A job application letter should begin with both your and the employer's contact information (name, address, phone number, email), followed by the date. If this is an email rather than an actual letter, include your contact information at the end of the letter, after your signature.

  •   Header Examples

Salutation: This is your polite greeting. The most common salutation is "Dear Mr./Ms." followed by the person's last name. Find out more about appropriate cover letter salutations , including what to do if you don't know the person's name or are unsure of a contact's gender.

Body of the letter: Think of this section as having three distinct parts.

In the first paragraph , you'll want to mention the job you are applying for and where you saw the job listing.

The next paragraph(s) are the most important part of your letter. Remember how you gathered information about what the employer was seeking, and how you could meet their needs? This is where you'll share those relevant details on your experience and accomplishments.

The third and last part of the body of the letter will be your thank you to the employer; you can also offer follow-up information.

Complimentary Close: Sign off your email or letter with a polite close, such as "Best," or "Sincerely," followed by your name.

  • Closing Examples

Signature: When you're sending or uploading a printed letter, end with your handwritten signature, followed by your typed name. If this is an email, simply include your typed name, followed by your contact information.

  • Signature Examples

Overwhelmed by all these formatting and organization requirements? One way to make the process of writing a job application easier is to use a template to create your own personalized letters. Having a template can help save you time if you are sending a lot of application letters.

Be sure that each letter you send is personalized to the company and position; do not send the same letter to different companies.

  • Always write one. Unless a job posting explicitly says not to send a letter of application or cover letter, you should always send one. Even if the company does not request a letter of application, it never hurts to include one. If they do ask you to send a letter, make sure to follow the directions exactly (for example, they might ask you to send the letter as an email attachment or type it directly into their online application system).
  • Use business letter format. Use a formal business letter format when writing your letter. Include your contact information at the top, the date, and the employer’s contact information. Be sure to provide a salutation at the beginning and your signature at the end.
  • Sell yourself. Throughout the letter, focus on how you would benefit the company. Provide specific examples of times when you demonstrated skills or abilities that would be useful for the job, especially those listed in the job posting or description. If possible, include examples of times when you added value to a company.

Numerical values offer concrete evidence of your skills and accomplishments.

  • Use keywords. Reread the job listing, taking note of any keywords (such as skills or abilities that are emphasized in the listing). Try to include some of those words in your cover letter. This will help the employer see that you are a strong fit for the job.
  • Keep it brief. Keep your letter under a page long, with no more than about four paragraphs. An employer is more likely to read a concise letter.
  • Proofread and edit. Employers are likely to overlook an application with a lot of errors. Read through your cover letter, and if possible, ask a friend or career counselor to review the letter. Proofread for any grammar or spelling errors.

This is a job application letter sample.  Download the letter template (compatible with Google Docs or Word Online) or read the example below.

Sample Job Application Letter (Text Version)

Elizabeth Johnson 12 Jones Street Portland, Maine 04101 555-555-5555 elizabethjohnson@emailaddress.com

August 11, 2024

Mark Smith Human Resources Manager Veggies to Go 238 Main Street Portland, Maine 04101

Dear Mr. Smith,

I was so excited when my former coworker, Jay Lopez, told me about your opening for an administrative assistant in your Portland offices. A long-time Veggies to Go customer and an experienced admin, I would love to help the company achieve its mission of making healthy produce as available as takeout.

I’ve worked for small companies for my entire career, and I relish the opportunity to wear many hats and work with the team to succeed. In my latest role as an administrative assistant at Beauty Corp, I saved my employer thousands of dollars in temp workers by implementing a self-scheduling system for the customer service reps that cut down on canceled shifts. I also learned web design and timesheet coding, and I perfected my Excel skills. 

I’ve attached my resume for your consideration and hope to speak with you soon about your needs for the role.

Best Regards,

Elizabeth Johnson (signature hard copy letter)

Elizabeth Johnson

When you are sending your letter via email include the reason you are writing in the subject line of your message:

Subject Line Example

Subject: Elizabeth Johnson – Administrative Assistant Position

List your contact information in your signature, rather than in the body of the letter:

Email Signature Example

Elizabeth Johnson 555-555-5555 email@emailaddress.com

Review more examples of professionally written cover letters for a variety of circumstances, occupations, and job types.

CareerOneStop. " How Do I Write a Cover Letter? "

University of Maryland Global Campus. " Cover Letters ."

More From Forbes

20 key elements to include in your cover letter.

Forbes Human Resources Council

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When it comes to landing your dream job, your cover letter can be your strongest ally. A well-crafted cover letter goes beyond just reiterating your resume—it's a chance to showcase your personality, highlight your relevant skills and explain why you're the perfect fit for the position. In a competitive job market, standing out is crucial and a thoughtfully written cover letter can catch the right attention.

Below, Forbes Human Resources Council members share advice on 20 essential components that every potential employee should include in their cover letters to make a lasting impression and increase their chances of securing an interview.

1. Tailor Your Cover Letter To A Specific Role

If asked for a cover letter, make it meaningful and use the opportunity to show a potential employer you did your homework. Don't miss an opportunity to bring your unique voice to your application, and be sure to make it relevant to the specific role. Employers, if you want to read something interesting, ask for it! Put the effort in, too—ask candidates to respond to a creative prompt. - Tory Clarke , Bridge Partners

2. Share The Context That Supports Your Resume

Cover letters are tricky. I don’t just want your sales pitch. I want to see the context that supports and informs your quantifiable impact and accomplishments in your career. The cover letter is your opportunity to share the context that supports the resume, not regurgitate it. - Christopher Courneen , M S International, Inc. (MSI)

3. Let Your Personality Shine Through

Your cover letter is an excellent opportunity to highlight your past accomplishments and how they can benefit this potential employer. All accomplishments should be personalized to the specific role you're applying for. It's also a great way to let your personality shine through. Doing something a little different will often catch the hiring manager's eye and make you stand out. - Hazel Kassu , Sudduth Search

Best Travel Insurance Companies

Best covid-19 travel insurance plans, 4. demonstrate how you will fit in with the culture.

As culture is moving to the forefront, many companies are looking more for cultural fit. Cover letters should connect your character traits and practices to that of the company's core values and culture indicators, which makes it easier for companies to visualize a great fit. - Tiersa Smith-Hall , Impactful Imprints, Training & Consulting

5. Create A Compelling And Tailored Narrative

The most important thing for candidates to include in their cover letters is a compelling and tailored narrative that effectively communicates their qualifications, experience, enthusiasm, unique selling points, company knowledge and alignment with the job requirements. Tailor each letter, be concise, proofread and include contact information. - Subhash Chandar , Laminaar Aviation Infotech

Forbes Human Resources Council is an invitation-only organization for HR executives across all industries. Do I qualify?

6. Explain Questions That Arise About Your Resume

A cover letter can show your story. Were you laid off? Did you take time off to have a family? What did you learn from your time off of work? It is a great way to explain resume gaps, highlight training or education, add additional skills and abilities and explain any other situations. It gives the recruiter and hiring manager a chance to get to know more about you. - Erin ImHof , CertiK

7. Treat Your Cover Letter As A Mission Statement

Your cover letter is a mission statement, presenting not what you can do but why you do it. In a tough market with an abundance of qualified candidates, you need to differentiate yourself with personality and aspirations. Recruiters are looking for your passion for the company and why your values match the company’s mission—stand out as a candidate who will have drive behind their work. - Laurie Chamberlin , LHH

8. Do Your Research And Demonstrate Your Knowledge Of The Company

Cover letters that stand out demonstrate a potential employee’s deep knowledge of the company and why they want to work there. Cover letters should not be vague or formulaic. Candidates who want to land a job need to take the time to do their research, get to know the company and be specific about why they are a good fit. - Leigh Yanocha , Knopman Marks Financial Training

9. Outline Two Tangible Accomplishments And Keep It Brief

Keep it brief. Outline two tangible accomplishments that showcase ownership, collaboration and determination to succeed. Also, it is important to not repeat what is included in your resume. Instead, connect specific and relevant information that highlights your communication and critical thinking skills, and your growth and progressive mindset. Lastly, what is your value to the company? - Chandran Fernando , Matrix360 Inc.

10. Demonstrate How Your Skills Are Transferable And Adaptable

Talent agility is key for organizations in this era of technological innovation. Demonstrate what skills you have in your backpack and how those are transferable and adaptable across different kinds of work and roles. Given the shrinking shelf-life of skills, it's also a huge advantage to show an appetite for continuous learning so that you can grow and pivot with the organization. - Siobhan Savage , Reejig

11. Be Present On Social Media, Especially LinkedIn

Cover letters are a practice that is a little outdated. CVs, too. Keep your LinkedIn profile up to date and add as many details as you can there. Write articles or be present on social channels. And if you want to add an extra flavor to your application, record a short video highlighting why you are the best person for this role. - Ilona Bernotaite , Kilo Health

12. Be Specific About What Excites You

Candidates should explain why they are enthusiastic about the job. Organizations want skilled employees, but they also want employees who will bring positive energy to work and contribute to the culture. By being specific about what excites them about the role, candidates demonstrate their ability to drive culture, engagement and productivity. - Niki Jorgensen , Insperity

13. State Your Value Proposition Clearly

Some may argue that the cover letter's crown jewel is your value proposition: what you can offer that no one else can. This isn't merely a repetition of your CV. Instead, it's a story about how your unique skills and experiences make you the right person for the job. Conveying this effectively can set you apart from the crowd. What makes you unique? What is your superpower? - Joseph Soares , IBPROM Corp.

14. Highlight Your Value As A New Hire

Always intertwine the mission, vision and values of the organization into your message. It allows the reader to easily convey which skills and experiences support and relate to the company's specific values and aspects of the vision and mission. Also, using the mission, vision and values to describe how you plan to address conflict and company challenges will highlight your value as a new hire. - Kimika Banfield , Arootah

15. Choose The Appropriate Format To Submit

Are cover letters passé? Maybe. Maybe not. Many employers describe the value of cover letters as a means for the candidate to highlight their alignment of values and skills, yet so many cover letters go unread or skimmed at best. If applying for a writing position, then adhering to the tradition might be a good idea. If not, consider replacing the written document with a quick and entertaining video clip that exposes personality and fit! - Laci Loew , XpertHR (a division of LexisNexis Risk Solutions)

16. Prepare Your Digital Footprint As Well

A cover letter may still be expected, but is it really needed? In today’s world, let your digital footprint tell your story. Make sure your online brand and resume—your LinkedIn account and social media channels—are updated, professional and competition-ready. A cover letter is fine, but it doesn't tell your whole story. - Jess Elmquist , Phenom

17. Make Your Cover Letter Interactive

Cover letters can be seen as outdated and offer little space to tell a truly impactful story. So, work with that and create a differentiated and interactive cover letter that engages the reader. Add a QR code to your LinkedIn profile, a custom microsite or portfolio, social media accounts, or a personalized video message that shows your passion (free tools exist). Branding 101—get creative to stand out. - Nicole Fernandes , Blu Ivy Group

18. Treat Your Cover Letter And Resume As Marketing Materials

Cover letters continue to be controversial in their value proposition. Some recruiters and managers may say the most important thing to include is to not submit a cover letter at all. That said, if you are including a cover letter, use that to differentiate and capture the attention of the reader. Cover letters and resumes are marketing documents so choose your words and tone wisely. - Julie Hankins , NNIT

19. Highlight Your Most Significant Accomplishments

Cover letters are not an effective tool in the modern job market but they can supplement a resume if written in formal, explicit language. It should be well-organized, concise and accurate, highlighting the candidate's most significant accomplishments on projects or tasks. The key to overcoming an employer's preconceptions about all job applicants is to highlight relevant skills and experience. - Dr. Nara Ringrose , Cyclife Aquila Nuclear

20. Sell Who You Are And Your Superpower

As cover letters start to fall out of trend, the employers that require them are even more likely to read them. So don't miss the opportunity to sell who you are, how you align with the role and the superpower that makes you rise above the other candidates. - Jessica Wallen , Marten Law

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  • Mar 26, 2024
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How to Write a Job Application Letter (Tips and Examples)

Your guide to getting your foot in the door.

Joanna Zambas

Joanna Zambas

Content Manager and Career Expert

Reviewed by Chris Leitch

Illustration of an applicant writing a letter

Do you have your heart set on a specific company but have never seen them post a single vacancy? And are you on the verge of giving up completely, and convinced you’re going to be jobless and broke for the rest of your life?

Well, don’t crumple your  perfectly written résumé  in a ball of paper just yet — there’s still hope for you!

All you need to do is write an awesome job application letter.

Application letters are a great way to get your foot in the door of a company that hasn’t advertised a position or when you’re applying for an academic program or an  internship .

So, what are you waiting for?

Read on to find out how to write a great job application letter (and land that  dream job  of yours in the process)!

What is a job application letter/email?

Whereas cover letters are used when applying for a specific vacancy, and include details which are complementary to what’s on the applicant’s résumé, application letters are submitted when there is no job opening, and they tend to be more detailed.

Unlike cover letters, which usually span about one page, application letters can be twice as long.

How should you structure your letter?

The structure and formatting of your application letter is just as important as the words you use to sell your skills and enthusiasm for the job. The pointers below will help you deliver your message in a professional and effective way.

Sender’s address

Begin your letter with your address listed in the left-hand corner of the page. In the US, it’s acceptable to list your address in the right-hand corner. (Skip this step if you’re going to send your application via email.)

If you’re applying via email, create an email address for professional use if you haven’t already. This should include your first and last names or initials — no nicknames or years of birth! Two appropriate examples are [email protected] and [email protected] .

As with any official letter, include the date of your letter below your address.

Subject line

The  subject of your email  should make the manager want to read more and not automatically press the “Delete” button. It could be something like: “Social Media Expert with over 5 Years of Experience”.

Inside address

The company’s address should appear a few lines below your address and the date. Skip this if you’re sending an email.

As with any formal letter, you need to open with the correct formal salutation (such as “Dear Mr [surname]” or “Dear Ms [surname]”).

It’s also best to find out who the head of the department is, and address your letter directly to them to show that you’ve taken the time to really do your research. If you begin with “Dear Hiring Manager”, for example, you’re potentially destroying your chances of getting the job you’re applying for.

Opening paragraph

The opening paragraph should provide details on why you’re getting in touch.

Think about what you want to achieve with this letter before forming your answer. For example, you could say that it’s been a dream of yours to work for the company and that you feel that, given the chance, you’d love to bring new skills and ideas to the table. You can also highlight any qualifications you have here.

Middle paragraph(s)

This is where you will explain why you’re suitable for the position by listing skills you’ve developed through previous work experience . Remember that this shouldn’t be a word-for-word copy of your résumé; rather, you should use this as an opportunity to expand on notable achievements.

And make sure you tailor the content of your letter to the particular job title and company you’re applying to — you don’t want to ramble on about irrelevant details.

Final paragraph

Finally, focus on what you bring to the table and how the company can benefit from your skills and experience. If you have statistics and figures to back up your claims, even better!

For example, if you’re an experienced project manager, you could say how you want to showcase your leadership skills and help the company reach its desired turnover, and then back this up with statistics on how you did just that in previous positions.

You should close your letter with a call-to-action. For example, you could say something like: “I look forward to hearing back from you to discuss any possibilities”. And don’t forget to thank the reader for their time!

Your name and signature

If you’re sending this by snail mail, opt for a handwritten signature. If, on the other hand, you’re sending an email, simply write your name, followed by your contact information.

Most application letter templates (and formal letter templates in general) use the Times New Roman typeface at 12 points. Other recommended fonts include Arial, Georgia and Calibri.

Tips for writing your letter

When it’s time to write an application letter, bear the following points in mind to ensure that your document captures the hiring manager’s attention and successfully creates the impression that you’d make a good fit for their company.

1. Include bullet points

Bullet points can be used as an effective formatting tool when writing your application letter. They can demonstrate points clearly and concisely, as well as help with the overall layout, allowing for bite-sized, readable chunks of information.

2. Make sure the language you use is easy to read

You might be a literary wizard , but those long words won’t impress the hiring manager if they make your letter difficult to read.

3. Use positive language

Positivity is the way forward when it comes to selling your skills to a potential employer. Therefore, you should use positive words when explaining your previous work experience.

These words include “assisted”, “conducted”, “executed”, “proposed” and “recommended”, which (when used right) can demonstrate your contribution and dedication to your role and organization.

4. Be creative

Depending on the industry that you’re interested in, you can be a bit creative with your approach . This means that you don’t have to follow the conventional structure of a cover letter, and can instead adopt a more story-like approach.

Should you add any attachments?

Since application letters are not submitted in response to particular job ads, but rather serve as an inquiry into any unadvertised openings which may be available, they tend to be standalone documents. That is to say they are not typically accompanied by other files.

Whereas cover letters are concise, tailored to the job posting and accompanied by résumés, your letter of application will be a more extensive account of your skills and experiences.

That being said, if you’re applying for a creative position such as that of a video editor or blog writer, it makes sense to include a few samples of your work that best represent your talent and ability.

Job application letter samples

The following application letter samples can give you an idea as to what to include in your letter, as well as how to structure it effectively.

1. Job application email sample

Dear Mr Cannon,

I have long been following your company’s growth and progress, being extremely passionate about clean, renewable energy. I remember coming across XYZ Renewables back in the early 2000s, when it was still in its early startup stages, and I admire how your leadership has grown the company since.

Having gained extensive experience as a solar consultant over the last decade, I have kept an eye out for any job opportunities with XYZ Renewables. This is why I am writing to you today: to express a keen interest in working with you in the future, should any solar consultation vacancies become available at your company.

In my current role at ABC Energies, I train new hires in advising and liaising with clients, as well as in designing and installing solar systems that cater to the needs and budget of our clients. I carry out the same duties myself, and have been commended for my customer service skills and technical know-how in solar systems installations. Over the last year, I have overseen and facilitated transactions totaling upwards of $1 million.

I appreciate you taking the time to read through my application. I hope that my skills and work experience can contribute to a fruitful collaboration down the line.

Yours sincerely,

Mark Rowling

2. Internship application email sample

Dear Ms Kipling,

Ever since I was a sophomore in high school, I’ve dreamed about pursuing an undergraduate degree in interior design and going on to work for an award-winning architectural firm. During my studies at AB College, where I graduated from just over a month ago, I became exposed to the works of various such firms, including your own.

XY Designs stood out to me for the simplicity of its designs (I am also a fan of Scandinavian interiors!) as well as its clever use of natural lighting and earthy colors and textures. In particular, I was impressed with the renovation of the Workwell coworking space you undertook and completed in 2022.

I believe that working alongside the designers on your team and under your mentorship would be an invaluable experience, which is why I am reaching out to enquire about any potential internship opportunities you may have this coming summer. During my studies, I have become proficient in using SketchUp and 3Ds Max, and completed my final project on Scandinavian interiors and architecture specifically. I am attaching a link to my final project portfolio below.

Thank you for your time, and I hope to hear back from you soon.

Respectfully,

3. Academic application letter sample

Gregory Allen Department of English AB University Syracuse, NY

Tuesday, March 26, 2024

Dear Mr Allen,

During my undergraduate studies in animation, I discovered — quite unexpectedly — a passion for writing, and specifically writing for film and television. Although up until that point I had believed myself to be a VFX artist in the making, the discovery caused me to reconsider. Today, I am writing to express my interest in the Creative Writing MA program at AB University.

During my final year at Arts College, I produced a screenplay for a short film, and found that setting up the scene and creating a whole new world in words was far more fascinating to me than trying to recreate it by moving around and rendering pixels on a screen. I received the highest mark out of everyone on my course for that piece of writing; and that was followed by my screenwriting professor’s recommendation: the way he spoke about AB University’s history and faculty removed any sort of doubt from my mind. It all became clear: this was to be my new path.

I have attached some writing samples, as per the application guidelines: my final-year screenplay as well as two pieces of prose I wrote in my free time. I hope that you may consider my application for a spot on the Creative Writing course.

I look forward to hearing back from you. Thank you for your time!

Best wishes,

Things to remember

From writing the first draft of your application letter to editing it and adding the final touches, remember to do the following:

1. Do your research

Research is one of the most important steps when it comes to  job searching ; you need to make sure that you know all there is about the organization you’re targeting and you should have a clear understanding of what their company culture is like.

2. Don’t forget to proofread

This goes without saying, but never send your application letter off without proofreading it. With so many readily available editing tools online, there’s no excuse for a careless typo or wordy sentences. Grammarly and Hemmingway are two of the most popular programs to help you perfect your writing.

3. Use their style of writing

You can usually guess a company’s style of writing from their website and publications. So, it’s important to try and keep your letter in line with this so they can see that you’re a real match for the position and that they’d be silly to not invite you for an interview.

Final thoughts

Whether you go to write a cover letter or an application letter, or even to put together a portfolio for a prospective employer to see, the same thing applies: everything you include must be related to the position you’re hoping to land.

So, before you’ve started writing, take time to consider which of your skills, qualities and achievements best portray you as a strong candidate , and how you can best convey your interest in (and suitability for) the company as a whole.

Have you ever written an application letter before? Do you have any other tips to share with fellow jobseekers? Leave us a comment in the comments section below!

Originally published on August 21, 2018. Updated by Electra Michaelidou.

Job Applications

Finding a Job

things to include in a job application letter

How to write an application letter (with example)

Are you ready for a new challenge and a fresh start in your career? An eye-catching application letter is essential when you’re applying for new jobs, if you want to make a great first impression on potential employers.

There’s a process to creating an outstanding application letter. It starts with researching the company and tailoring your letter, and ends with editing and formatting your application in a polished and easy to read way. In this guide, we show you how to write an application letter that highlights your strengths and qualifications relevant to the position. 

Why is a cover letter important?

When you’re job seeking, a compelling application letter will help increase your chances of success. An application letter, also known as a cover letter, serves as your professional introduction to potential employers. It’s your chance to demonstrate your qualifications, skills and excitement for the job.

While your resumé provides a snapshot of your work history and achievements, application letters let you expand on your experiences. They provide an opportunity to highlight specific accomplishments, express your motivation and explain why you’d be the right fit for the job.

What to write in an application letter

The key to a great application letter is in making it complement your resumé. Unlike a resumé, which focuses solely on presenting facts and details, an application letter adds a personal touch to your job application. It lets you tell your professional story, showcase your personality and convey your passion for the industry and the organisation you’re applying at.

The typical application letter consists of several key components. It begins with a traditional letter header, followed by a greeting addressed to the hiring manager or relevant contact. Then there’s the body of the letter, which should be one to three paragraphs long, each addressing different job criteria. After that, there’s a conclusion and a valediction (your sign-off). 

If you find writing an application letter daunting, it might be helpful to download a template as a starting point, or use AI tools to provide an outline for you to personalise. 

Before you start writing, do some research

Start by thoroughly reading and understanding the job description. Take note of the key responsibilities, qualifications and skills required for the role. Pay attention to any keywords or phrases used in the job ad, as these can guide your letter-writing process.

Next, research the company itself. Visit their website, read about their mission, values and recent news and take a look at their social media accounts. You don’t need to do a deep dive into every company you’re applying at, but it does help to have some background knowledge – otherwise, how will you know you want to work there? This includes understanding the type of organisation it is and what your job requirements are likely to be. You might also get a feel for the company culture.

Use the information you’ve gathered to draft a persuasive letter  that shows how your qualifications match with the company’s needs, goals and culture. Highlight any specific experiences, achievements or skills that illustrate why you’d be right for the role.

Formatting a cover letter

When it comes to formatting your application letter, the goal is to make it easy to read. Aim for a simple format that’s clean and uncluttered. Choose a clear and legible font such as Arial, Calibri or Times New Roman – or the same font you used on your resumé . Stick to a font size between 10 and 12 points to ensure readability.

Remember to keep your letter concise, aiming for no more than one page. Use clear, everyday English, avoiding overly technical terms or jargon. And of course, proofread your letter carefully when you’re done, to catch any typos or errors.

The opening paragraph

At the top-left of the page, begin with your contact information, including your name, location, phone number and email address. Include the date on the line below.

Next, address the letter to the hiring manager or the appropriate recipient, using a formal greeting such as Dear [Hiring Manager's Name] . If you can’t find the hiring manager's name, you can use a more general term like To whom it may concern .

In the first sentence, clearly state the specific job title and company. This goes at the top so that the recruiter or hiring manager knows immediately what the letter is about.

The body of the letter: Experience, skills and qualifications

The middle of your cover letter should consist of two or three concise paragraphs. Here is where you elaborate on your skills and qualifications, emphasising your achievements and how they align with the requirements of the job.

Think about specific instances where your strengths and skills made an impact at work, providing quantifiable results if you can. For example, you could talk about projects you worked on or goals you met, mentioning real figures if you have them.

With every skill or experience you mention, make sure you connect them to the role’s requirements. Reference key aspects of the job description in your letter. Got no relevant experience? Focus on extracurricular activities and education. 

Lastly, consider highlighting any certifications, awards or professional development courses you’ve completed. These achievements can further enhance your application and show that you’re committed to continuous learning and professional growth.

Above all, be honest about your qualifications. Avoid exaggerating or stretching the truth. If there are areas where you're lacking, acknowledge them and express your willingness to learn and grow.

Use the third paragraph to either mention more skills or experience (if you are applying for a more senior position) or to highlight what interests you about the company and how your passions and aspirations align with the company’s mission and values.

The closing paragraph of your cover letter

The fourth paragraph of your application letter is your conclusion. Here you can give a brief recap of your skills and reaffirm your enthusiasm for the job. You can also include a call to action, like inviting the employer to schedule an interview or visit your online portfolio.

In your conclusion you might also mention any follow-up actions you plan to take. For instance, you might say you’ll be following up with an email within a few weeks. End your letter with a traditional closing sign-off, such as Sincerely or Best regards .

Your closing paragraph should be concise and impactful, without repeating anything information from the middle paragraphs.

Editing and proofreading an application letter.

Before you send your application, proofread it closely to make sure it’s error-free. Typos or grammatical slip ups can look unprofessional and detract from your application, so it’s worth the extra effort to give your letter a once-over.

Consider enlisting the help of a friend or family member to review your letter with fresh eyes. Just showing it to someone else will often help to catch mistakes or areas for improvement that you might have missed. 

You should also cut certain words from your cover letter if you want it to make an impactful first impression. 

Following up after a job application

Following up  after submitting an application letter can show your interest to potential employers. If you don’t hear back from an employer within two weeks, it’s okay to follow up and ask about the status of your application. 

This shows your enthusiasm for the role, tells them you’re still interested, and puts you front of mind. When following up, make sure your communication is professional and polite, and avoid sending multiple follow-up emails within a short timeframe.

Here’s a follow-up email template to give you a head start. 

Tips for job application success

Here are some quick tips for writing application letters that stand out – and some advice for managing the job search process overall. 

  • Tailor your application letter to the job, every time . Create your application letter specifically for the job and company you’re applying to. This means writing a slightly different one, every time. Show how your skills, experience and career aspirations are a good match for the company's needs and goals. Make extra sure you’re sending the right application letter to the right company. 
  • Keep your letter clear and concise. An application letter should be straight to the point and easy to read. Aim for a one-page letter, unless otherwise specified in the job posting. Avoid unnecessary details and focus on the most relevant information to the job ad. Writing a good cover letter shows you have solid written communication skills.
  • Use action verbs and descriptive language. Enhance your application letter by using strong action verbs, for example: instead of I was responsible for a team , write something like, I led a team of 10 high-performing staff .
  • Show thanks and follow up.  After submitting your application, if you haven’t heard back after two weeks, send a follow-up email to the hiring manager. Reiterate your enthusiasm for the position. Use this opportunity to provide additional information or clarify any points in your application.
  • Keep track of your applications. Have a system for keeping track of each application, noting the date you applied, the job title and company, and any notes or communication you’ve had. Mark them up on a calendar or put them into a spreadsheet. This will help you stay on top of your applications and avoid missing any emails that may have fallen through the cracks. A tracking system will also help if you get a call about a job and need to quickly refresh your memory on the details of it. Additionally, keep all your job cover letters in one folder, so you can refer back to them and repurpose them for future applications.

Dos and don’ts

Once you’ve written your application letter, you can refine it even more by applying these dos and don’ts. 

  • Do add a personal touch . Giving your cover letter a personal touch can make it stand out to potential employers. Share a brief anecdote or personal experience that connects you to the role or company. This helps humanise your application and gives the employer insight into your personality and motivations. 
For example, applying for a job in healthcare:  I come from a family of healthcare professionals and grew up with the desire to work in a field where I could make a positive impact on others’ lives.
  • Do tailor your language and tone . Try to match your tone and language to the company’s style (from their official website, rather than social media accounts.) If their website language is very formal, you should mirror that in your cover letter. If their tone of voice is more relaxed, you can take a warmer, more informal tone. Always maintain a professional tone – don’t be too laidback or colloquial.
  • Do take out anything that’s irrelevant.  Is there information in your cover letter that isn’t really related to the job? Consider removing it. Avoid unnecessary details and focus on delivering the most important information only.
  • Do proofread carefully . Having a perfectly edited letter means you have good attention to detail. Run your letter through spell-check and read it aloud to someone, to make sure it flows logically. Get feedback from a mentor or former teacher.
  • Don’t use generic templates without tailoring them . The hiring manager will know if you’ve used a generic application letter. A template is a good starting point, but you need to tailor it to each job opportunity.
  • Don’t exaggerate or misrepresent your qualifications.  Be honest and transparent about your skills and qualifications. Exaggerating or misrepresenting your abilities will likely backfire. An employer will be able to tell if you don’t have the knowledge and abilities you claim to have. 
Example of an honest representation:  I have basic experience with XYZ software, and I'm eager to improve on these skills. In my previous roles, I’ve been able to master new programs quickly.  
Example of an exaggeration:  I have intermediate knowledge of XYZ Analytics software having used this tool in my previous roles.
  • Don’t use industry jargon.  While it’s important to express your knowledge of the industry, avoid using jargon or buzzwords, for example, terms like ROI, strategic initiatives, go-getter, etc. Also consider avoiding technical terms that may not be familiar to the reader.
  • Don’t neglect to follow up. After submitting your application letter, send a follow-up email. Even if you don’t hear back from the employer, you’ll know you made every effort to get your application seen. A negative response from them will also allow you to close that application on your tracker. 

An application letter template

If you’re not confident in drafting a cover letter, it can help to use a professional template. Here’s one you can tailor for your job application. Below this is a sample application letter that puts this structure into practice. 

[Your name here] [Your contact number] [Your email address] [Suburb, State Postcode]
Dear [hiring manager’s name],
 [Intro] I’m writing to express my interest in the [job title] position at [company name]. [Share a personal anecdote if you have one, or briefly explain why you decided to apply for the role.] 
[Body paragraph 1: write about your experience, skills and any specific industry knowledge that could be valuable to the role.   Include any personal attributes that show how you’re an excellent fit for the company. Include one of your main acheivements that directly relates to the role.]
[Body paragraph 2: write about what interests you about the role and about the organisation. You might mention your career goals or the company’s vision and values.]
[Closing paragraph: reaffirm your interest in the position. Include a call to action.]
[Your name]

Sample application letter

Jean-Charles Mak 043X 123-X123 JCmak@g_mail.com
29 February 2025
Dear Ms Lee,
I’m writing to express my interest in the Assistant Manager position at X-Arcade as advertised on SEEK. From a young age, I’ve been passionate about the unique learning, entertainment and social aspects of video gaming. Having spent three years in the games-retail industry, I’m excited by the prospect of contributing to the success of your award-winning company.
Throughout my career, I have consistently demonstrated exceptional customer service. In my previous role at Tornado Thunder, I managed gaming rooms and was awarded Employee of the Month three times in 18 months. In my team-leadership role at PlayZone, I frequently demonstrated skills in de-escalating situations and problem solving under pressure, as well as cash handling and POS. Additionally, I have more than a decade of experience in gaming technologies across multiple platforms and consoles.
I feel that this role at X-Arcade is the perfect match for my abilities and aspirations. I'm inspired by the company’s approach to sustainability, inclusivity, and its target to become the largest arcade company in Australia by 2025. 
I’m confident that my proven track record and passion make me the ideal person for this position. I’ve attached my resumé for your review, which provides detailed insights into my experience and accomplishments. Thank you for considering my application. I’m excited about the prospect of joining X-Arcade and look forward to hearing from you. 

Writing an application letter takes a little planning and a lot of attention to detail. Personalising your letter and highlighting relevant skills and achievements can help you catch a hiring manager’s attention and get a callback for an interview. Take the time to create a well-written and error-free letter that shows your concientiousness and enthusiasm – desireable qualities in any employee. 

1. What should I include in an application letter?

Your application letter should include the following elements:

  • Your contact information (name, suburb, city, phone number, email)
  • The recipient’s contact information (name, job title, company name, address)
  • A greeting (such as Dear Hiring Manager  or To whom it may concern )
  • An introduction that states the position you’re applying for and expresses your interest in the company
  • Body paragraphs that highlight your relevant skills and experience, and explain why you’re a good fit for the role
  • A closing paragraph that thanks the hiring manager for their time and consideration, and reiterates your interest in the position

2. How long should an application letter be?

An application letter should be concise and to the point, typically no longer than one page. Aim for around three to four paragraphs, or about 300–600 words.

3. How should I address the letter if I don’t know the hiring manager’s name?

If you don’t know the name of the hiring manager, you can address the letter like this: To the Hiring Manager or To whom it may concern .

4. How should I follow up after sending an application letter?

After sending an application letter, it’s a good idea to send a follow-up email. This shows your gratitude for the opportunity and reinforces your interest in the position. You can follow up via email with a brief and professional message.

5. What are some common mistakes to avoid when writing an application letter?

Some common mistakes to avoid when writing an application letter include:

  • Using a generic template without highlighting your unique skills and qualifications
  • Exaggerating or misrepresenting your qualifications
  • Using too much industry jargon, technical terminologies or flowery language
  • Neglecting to proofread your letter before sending it

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Recommendation Letter for Internship: Examples and What Makes a Good One

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Early in your career, resumes often don't say much (we've all been there). But with a strong recommendation letter, you'll have the evidence you need to showcase your skills and make your application shine. Yes, you could be one recommendation letter away from landing your dream internship .

A recommendation letter for an internship shows the hiring team that you're serious about the position and willing to go the extra mile to prove you're a good fit. “These letters offer glimpses into a candidate's capabilities beyond what resumes or academic records may reveal,” says Jarir Mallah, Human Resources Manager at the tech company Ling .

We reunited the best tips from human resources professionals, team leaders, and even a generative AI specialist to give you the ultimate guide on how to write an internship recommendation letter.

What is an internship recommendation letter?

An internship recommendation letter is a document that serves to endorse someone based on their personal character or academic performance. It is typically written by a person who knows the candidate well, such as a professor, mentor, or previous employer, and it details the applicant's qualifications, skills, and potential to excel in a professional setting.

“That being the case, the testimony that a candidate has certain hard and soft skills is not met with some second guessing”, says Martin Gasparian, owner of the law firm Maison Law who frequently conducts internship interviews. “As it's written by a highly respected person, I don't have any problem trusting it.”

A strong internship reference letter fills in the gaps that an entry-level candidate's resume might have. It provides personal insights that only firsthand observations can offer, significantly enhancing their appeal to potential employers.

What to include in an internship reference letter?

An outstanding internship recommendation letter focuses on real-world examples so the hiring team can envision how your abilities manifest on a practical level. It can include academic achievements and personal projects, for example.

“A recommendation letter for an internship should corroborate your skills, character, and potential, and confirm your ability to adapt, learn, and contribute in a professional environment,” Mallah says. “It should be specific about strengths , connect these skills to potential contributions you may bring to the role, and share instances where these skills have shone through.”

Put that recommendation letter to work — check out open jobs on The Muse and land your next interview »

How many letters of recommendation do you need for an internship?

The exact number depends on the company you’re applying to, but it’s common to be asked for one to four letters of recommendation. Always check the specific requirements in the internship application—or the recruiter might tell you during the interview process . Sending multiple letters can give a well-rounded view of your skills and character, but ensure each one offers a unique perspective.

How to ask for a recommendation letter

Follow these steps on how to choose the right person to write a recommendation letter and approach them appropriately.

1. Choose the person wisely

Approach someone who knows you well and can speak to your strengths, work ethic, and character. This could be a professor or a mentor who has observed your skills and performance over time. Make sure they have a positive view of your abilities and are in a position to give you a strong endorsement.

2. Ask politely and plan ahead

Writing a recommendation letter takes time, and a polite request shows your appreciation for their effort. Approach the person respectfully and provide ample time for them to write the letter—ideally a few weeks before the deadline.

3. Provide background information

Help the chosen person to write a detailed and relevant letter by giving them information about the internship, your resume, and a summary of your accomplishments and goals. Remind them of specific projects or experiences you’ve shared to help them craft a more personalized and impactful letter.

Recommendation letter for internship: Examples

Having concrete examples can be incredibly helpful in guiding someone on how to write one for you. We compiled some recommendation letter examples tailored to different fields to serve as inspiration and ensure you know exactly what you're asking for.

Marketing internship recommendation letter: Example #1

Dear Recruiter/Hiring Manager/Hiring Team,

I am writing to recommend [Your Name] for the marketing internship at [Company Name]. As [Your Position/Title] at [Your University/Organization], I have had the pleasure of working with [Your Name] for [Duration], during which time they have demonstrated exceptional creativity, strategic thinking, and a strong work ethic.

One of [Your Name]’s notable projects involved developing a social media campaign that increased our engagement by 35% in just two months. Their ability to analyze market trends and craft compelling content is impressive and speaks volumes about their potential in the marketing field.

I am confident that [Your Name] will be an asset to your team and excel in the marketing internship role at [Company Name]. Please feel free to contact me if you need further information.

Sincerely, [Your Recommender’s Name] [Your Recommender’s Title] [Your Recommender’s Contact Information]

Finance internship recommendation letter: Example #2

It is my pleasure to recommend [Your Name] for the finance internship position at [Company Name]. As [Your Title] at [Your University/Organization], I have closely observed [Your Name]’s academic and professional growth over the past [Duration].

[Your Name] has consistently shown a keen understanding of financial principles and a knack for detailed analysis. During their time with us, they successfully led a team in a financial modeling project that resulted in a 15% cost reduction for a simulated company scenario. Their analytical skills, combined with their teamwork and leadership abilities, make them a standout candidate for this internship.

I wholeheartedly endorse [Your Name] for the finance internship and believe they will bring valuable insights and energy to your organization.

[Your Recommender’s Name] [Your Recommender’s Title] [Your Recommender’s Contact Information]

Engineering internship recommendation letter: Example #3

I am pleased to recommend [Your Name] for the engineering internship at [Company Name]. As [Your Position/Title] at [Your University/Organization], I have had the opportunity to supervise [Your Name] in several engineering projects over the past [Duration].

[Your Name] possesses exceptional problem-solving skills and a strong foundation in engineering principles. One of their significant contributions was in a collaborative project where they developed an innovative solution to optimize the efficiency of a mechanical system, leading to a 20% improvement in performance.

Their dedication, technical expertise, and ability to work well in a team environment make [Your Name] an ideal candidate for your engineering internship program. I am confident that they will excel in this role and contribute positively to your team.

Internship recommendation letter template

Not quite there yet? Here's a template you can use to streamline the process.

I am writing to recommend [Your Name] for the [Internship Position] at [Company Name]. As [Your Recommender’s Position/Title] at [Your University/Organization], I have had the pleasure of knowing [Your Name] for [Duration]. During this time, [Your Name] has demonstrated exceptional [skills/qualities], including [specific example or project].

[Your Name] has consistently shown [positive traits such as leadership, creativity, and dedication], which makes them an excellent candidate for the [Internship Position] at [Company Name]. Their [specific skills or experiences] have prepared them well for this opportunity, and I am confident they will excel in this role.

Please feel free to contact me if you need further information.

Make your mark in a process dominated by AI

The more internship testimonial letters, the easier the interview process.

We get it—a lack of experience can make you nervous and feel less prepared compared to other candidates. However, having recommendation letters for internships from established professionals can really boost your chances. These letters can be instrumental in helping employers make informed decisions. So yes, it's definitely worth it!

Once you've got that interview, check out our 30+ Best Tips on How to Prepare for a Job Interview

things to include in a job application letter

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  1. How to Write a Great Cover Letter

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  2. How to Write a Job Application Letter? (30 Best Examples)

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  3. 20+ Best Job Application Letter Samples

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  4. Official Job Application Letter

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  5. Job Application Letter Format & Samples

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  6. How To Write A Cover Letter: Useful Tips, Phrases and Examples • 7ESL

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  2. How To Write Job Application Letter-Job Application In English

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COMMENTS

  1. How To Write an Application Letter (With Template and Example)

    Follow these steps to compose a compelling application letter: 1. Research the company and job opening. Thoroughly research the company you're applying to and the specifications of the open position. The more you know about the job, the better you can customize your application letter. Look for details like:

  2. What to Include in a Cover Letter (& What to Leave Out)

    A great cover letter consists of the following components: 1. Your name and contact information in a header. The hiring manager needs to have your contact information. Without these details, they have no way of inviting you for an interview. The most eye-catching way of adding your contact information to your cover letter is by creating a large ...

  3. How To Write a Cover Letter (With Examples and Tips)

    Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.

  4. 7 Key Components of an Effective Cover Letter

    A great cover letter uses a logical progression of ideas to advertise your skills. There are seven sections that every cover letter should include to fit employer expectations and highlight your best qualities: 1. Header. All cover letters start with a header that includes your contact information. People often use the same header for their ...

  5. Job Application Letter: Examples, What to Include & Writing Tips

    It means that you need to provide the following information: Your personal info (name, email, phone number/LinkedIn) Date written. The recipient's info (name, job title, email, company address) Example of an application letter header: Kaylee Tran. 9215 Fremontia Ave, Fontana, CA 92335.

  6. What to Include in a Cover Letter in 2024 + Examples

    Your cover letter greeting is where you formally address your letter's recipient, in this case, a recruiter, hiring manager or employer. You should include the following details in this exact order: The date. The recipient's name and job title. The recipient's address. A formal greeting for the recipient ("Dear Ms. Jones") 3.

  7. How to Write a Great Cover Letter in 2024 (+ Examples)

    1. Personalization. Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role. 2.

  8. What to Include in a Cover Letter for a Job

    When writing a cover letter, specific information needs to be included: a contact section, salutation, and introduction to the hiring manager, as well as information on why you are qualified for the job, a closing, and your signature. The format generally depends on how you are sending your letter. The goal of your cover letter is to make a ...

  9. How to write the perfect cover letter (With examples)

    1. Begin by introducing yourself. To start your cover letter, introduce yourself. This means including your full name, your specific interest in the position and the reasons you've chosen to apply. If you got a referral to the job from another party, ensure to mention this in the first paragraph. 2.

  10. 6 k things to include in a cover letter + 3 examples

    Here are five things you should never include in your cover letter: Salary expectations - Never mention your salary expectations. It's best to talk about this later on in the recruitment process. Personal info - Avoid sharing your home address, age or marital status. This information isn't relevant to your job application and may lead ...

  11. What to Include in a Cover Letter (Examples for 2024)

    Here are the 7 things you should include in a cover letter: Cover Letter Header: add your contact information and contact details of the company. Salutation: tailor the cover letter greeting and use the hiring manager's name instead of the cliché " Dear Sir or Madam ".

  12. How to Write a Job Application Letter (With Examples)

    Use keywords. Reread the job listing, taking note of any keywords (such as skills or abilities that are emphasized in the listing). Try to include some of those words in your cover letter. This will help the employer see that you are a strong fit for the job.

  13. 20 Key Elements To Include In Your Cover Letter

    Cover letters should connect your character traits and practices to that of the company's core values and culture indicators, which makes it easier for companies to visualize a great fit. - Tiersa ...

  14. How to Write a Job-Winning Application Letter (Samples)

    The following application letter samples can give you an idea as to what to include in your letter, as well as how to structure it effectively. 1. Job application email sample. Dear Mr Cannon, I have long been following your company's growth and progress, being extremely passionate about clean, renewable energy.

  15. How to write an application letter (with example)

    At the top-left of the page, begin with your contact information, including your name, location, phone number and email address. Include the date on the line below. Next, address the letter to the hiring manager or the appropriate recipient, using a formal greeting such as Dear [Hiring Manager's Name].

  16. How to Write an Application Letter—Examples & Guide

    Letters of application are essential in the job market, so don't risk losing to other candidates just because you didn't write one. 2. Address Your Letter of Application Properly. Addressing an application letter is simple. Firstly, include your contact information in the header of the application letter : Full name.

  17. What to Include in a Cover Letter for a Job [15+ Examples]

    Put the following elements in your job-winning cover letter: 1. Add a Contact Section. Every cover letter needs to include contact information. This is how it should look in a standalone cover letter that you print out or upload/attach to a job application. Two important points to remember:

  18. How to Write a Cover Letter for a Job in 2024 (+Examples)

    Use double cover letter spacing between paragraphs and 1-1.15 between lines. Title your cover letter by JobTitle—CoverLetter—YourName. Let your cover letter layout stay intact en route to the recruiter by saving the file in PDF. Fit all the information included in the letter on one page.

  19. What to Include in a Cover Letter: A Full Guide for 2024

    Salutation: A personalized greeting for the recruiter. Opening Section: An introductory section included in the first paragraph of your cover letter. It should be interesting and compelling to make the recruiter want to read more. Main Body: Two paragraphs proving you're the best fit for the position.

  20. 10 Skills for Cover Letters

    Here are 10 transferable skills you can include in your cover letter, with examples: Communication. Customer service. Teamwork. Leadership. Problem-solving. Time management. Adaptability. Dependability.

  21. How to Write A Letter of Application For A Job + Examples

    For example: Application for [Job Title] Position - [Your Full Name]. Start with a professional salutation. If you have the recipient's name, use it (e.g., "Dear Mr. Smith") or "Dear Hiring Manager" if the name is unknown. Begin the application letter's content with a brief introduction expressing your interest in the position.

  22. How to Write a Letter of Application for 2024 (With Template)

    Introduce yourself as a professional. Mention the specific job title you're applying for. Explain why you want to join the company. Highlight how your skills and experience align with the job requirements. Indicate where you heard about the position. 3. Convince the employer you're the right person for the job.

  23. How to Write a Letter of Application (Example & Tips)

    No hard numbers. "I worked in a team and provided customer service to elderly residents". 5. Choose engaging words for your application letter. Your letter of application's length should be 250 to 400 words or 3 to 4 paragraphs — long enough to get your point across but short enough that the reader won't lose interest.

  24. Recommendation Letter for Internship: Examples and How to ...

    Early in your career, resumes often don't say much (we've all been there). But with a strong recommendation letter, you'll have the evidence you need to showcase your skills and make your application shine. Yes, you could be one recommendation letter away from landing your dream internship.