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Freelance Cover Letter: What You Should Include + Examples

A well-detailed freelance cover letter has the potential to make your profile stand out – a prospect that most self-employed people want.

Not only does it give you the chance to express to your clients what makes you the right fit for the job , but it also shows clients how you’ve put in the work to better understand them and their needs .

Learn in this article why you should use a freelance cover letter, what information you should include in it and download our free cover letter for freelance work !

Benefits of a freelance cover letter

• Things to include in your cover letter

Freelance cover letter sample (Free download)

Before we get started on all the things you should include in your cover letter, let’s first talk about why a cover letter is so important to freelancers and how it can help you with your client proposals .

First things first, a cover letter tells your clients exactly who you are and what it is you can do for them. It allows you to highlight your strengths and tells your client that you are serious about having the opportunity to work for them .

Another reason why you should include a cover letter with every proposal is that it has the added benefit of bolstering your resume. If your resume is not persuasive enough to garner a call back, a cover letter attached to it can help.

Need a hand with your freelancer resume? 💡 How to List Freelance Work on Your CV

Things to include in your freelance cover letter

Now that we’ve established the importance of a cover lette r, let’s take a look at some of the most important things that your cover letter should include :

#1 Your name and information

Start your cover letter with your name and your contact information . You don’t want potential clients hunting for information on how to contact you should they wish to work with you. Your contact information should include your email and phone number .

#2 Date + client’s name and information

The next thing to include in your cover letter is the current date, name of your client, and any available contact information (email or office address).

Make sure to position this on the left side of your cover letter as it is generally what is expected.

#3 Salutation (greeting)

Always greet your client with a polite salutation (Dear Mr., Ms., or Mx.) before you start your opening paragraph. It’s always a good idea to r esearch your client and use their last name in your salutation – this shows that you’ve done your research.

Seeing their name on the cover letter may grab the hiring person’s interest and they will probably be more receptive to your application .

Join our IT freelancer community today! Create your freelance profile in just 2 minutes .  

#4 Introduction

The beginning first paragraph of your cover letter should contain an opening line that hooks your client in straight away . For example, you could give them feedback or a compliment.

Try mentioning how you learned about the project, what caught your attention from the project description and show your enthusiasm for the position by mentioning some facts about it.

Hello Mr. Maas, Thanks for adding the Profile Verification feature to freelancermap. I’m a long-time freelancermap user and since I verified my profile I’m getting in touch more often. I noticed you are currently also looking for a SEO expert and I’d be happy to help you rank for keywords such as “XY” or “YX” in the top 5. I belive my past experience could make a valuable asset for the team.

#5 Your achievements and reasons why you should be considered

Now it’s time to start writing the main body of your cover letter. You should start by listing your achievements – consider adding in factual data about how your work helped improve a particular product or company. 

An achievement example to include in your cover letter as a digital marketer or SEO :

For the past 6 months, I helped XY place 15 relevant keywords in the top search results, resulting in an increase of X% in traffic and therefore an increase of X% in the number of customers.

By doing X and Y, I increased (Client X) website conversion rates by 32%.

Including numbers and data rather than vague achievements increases your chances of landing the project because it shows your clients how your work can improve their performance.

Tip: Include relevant keywords that the clients used in the job description (e.g. responsibilities or needed qualifications). Match those keywords with your actual skills to demonstrate that you would be a good fit for the project.

#6 Conclusion and CTA

Conclude your cover letter with a brief (but strong) closing paragraph. Reiterate your value to your client and hint at how you can be of use to them by teasing an impressive achievement.

Here’s an example of a closing paragraph for a freelance cover letter :

I’d be super happy to show you how I was able to increase (previous company)’s revenue in a short period of time. Would you have time for a 15-min call? I propose August 5 @ 9am or August 9 @ 10am (EST). If that works, please send me a zoom or other video link for the call.

#7 Sign off and name

Sign off your cover letter by using simple one-liners such as ‘ Kind regards ’ or ‘ Sincerely ’ along with your full name at the end .  Also do not forget to thank them for their time and consideration.

I appreciate your time and consideration . Best regards, The freelancer

More information and tips for a cover letter for a freelance job:

• Proofread – Review your cover letter for typos or spelling mistakes (Especially in a cover letter for a freelance writer!).
• Build trust – Clients just want the work to be done efficiently and on time. Show them how you worked with other clients.
• Mention tools you use for work, communication or project management – This will help the client understand your working process.
• Availability – Will you be working with other members of their team?If the client is based in the US say: I am also available in US time zones.
• Technical excellence – No 2 freelance jobs are the same, read through the project description and identify what expertise is especially required by the client. Let them know that you have that important skill.

With the examples provided before, you can customise your own freelancer cover letter , but here’s a free template that you can use to get your own cover letter started !

You can download it (no e-mail address required) and use it for reference.

Don’t forget to customise it according to your preferences and the job in question .

Of course, depending on the work to do, the cover letter will be different. A freelance translator cover letter  would have fewer similarities with a cover letter for a freelance web developer in terms of skills.

However, the cover letter format and structure will apply to any industry.

Do you have a cover letter example that gets you instant responses from clients? Share your tips and experience with us!

You might also like :

• NDA for freelancers – Tips & template
• How to convince clients they should hire you
• Templates & Documents every Freelancer should Have

Natalia Campana

Natalia is part of the international team at freelancermap. She loves the digital world, social media and meeting different cultures. Before she moved to Germany and joined the freelancermap team she worked in the US, UK and her home country Spain. Now she focuses on helping freelancers and IT professionals to find jobs and clients worldwide at www.freelancermap.com

Grato Natália!

Como sempre nos dando apoio e dicas super importantes para o nosso sucesso!

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How To Write A Freelance Cover Letter (Tips And Examples)

Crafting an outstanding freelance cover letter can be a game-changer in your search for your next client.

A well-crafted cover letter showcases your skills and qualifications and helps you stand out.

With the freelance job market becoming increasingly competitive, it’s vital to differentiate yourself from other applicants.

In this blog post, we’ll dive into the importance of a well-written cover letter, tips for creating a captivating cover letter, some of my own examples and how to write a freelance cover letter that avoids common mistakes.

Let’s get into it.

Key takeaways

• Craft an impactful freelance cover letter to stand out from other applicants.
• Use research, skillset, previous work and personality to highlight relevant skills and achievements.
• Format your cover letter with a clear structure, readability & visual appeal for a polished result.

The Importance Of A Freelance Cover Letter

A well-crafted cover letter can significantly impact your search for your next freelance gig.

It’s an opportunity to demonstrate your skills and qualifications and make you stand out from other applicants.

By tailoring your cover letter to the specific job requirements, you can show your enthusiasm for the role and the employer.

Reading the job description carefully and ensuring you address all queries in the job description will increase your chances of getting the freelance gig, and you don’t need to be a freelance writer to achieve this.

Researching the client or company, personalising your letter, and showcasing your work samples can lend credibility to your letter and pique the prospective clients’ interest. By putting in extra effort, you can make a lasting impression on the hiring manager and increase your chances of gaining freelance work.

Crafting Your Freelancer Cover Letter

A successful freelancer’s cover letter should include specific elements to make it stand out.

By researching the client or company, starting with a brief introduction, highlighting your relevant skills and achievements, showcasing your unique personality and passion, and including examples of your work relevant to the job, you can create a compelling cover letter that grabs the attention of potential employers.

In the following sections, we’ll explore each of these elements in detail, providing valuable tips and insights on how to craft a captivating freelance cover letter.

Let’s dive into these essential components to help you create a cover letter that can open doors to new opportunities!

Research The Client Or Company

Before crafting your cover letter, it’s essential to research the client or company to ensure you write a tailored and effective letter.

Start by exploring their website, social media pages, and news articles to comprehensively understand the company’s mission, vision, values, culture, goals, challenges, and achievements.

Familiarizing yourself with the client or company can demonstrate your enthusiasm and preparedness to become a valuable asset to their team.

By understanding their needs and priorities, you can tailor your cover letter to address those aspects, making your application more appealing to the client or company.

When you’re done researching your client, it’s time to research the job description. This will be the foundation for your cover letter.

Read it thoroughly, and note down sections you want to address in your cover letter to show your potential client that you’ve read and understood the job description.

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Start Your Cover Letter With A Brief Introduction

An engaging introduction is crucial for grabbing the hiring manager’s or potential client’s attention.

In your introduction, include who you are, your history, and why you’re the right person for the job. It’s a great way to show off your soft skills as well.

Keep the introduction brief; you want to hook in your potential client. Don’t go into organizational skills or a wide range of complicated explanations.

If possible, address the recipient by their actual name to show your dedication and enthusiasm. If you can’t find the name, I usually write “Hi”.

This approach demonstrates that you have taken the time to research the company and adds a personal touch to your cover letter.

Save this introduction with your other additions, and then create a cover letter template at the end. This will save you a significant amount of time but still remember to customise each cover letter for each freelance gig.

Highlight Your Relevant Skills And Achievements To The Job

Next up, you want to highlight your relevant skills for the job. Don’t just list everything you can do.

If you’re a graphic designer, the client asks for graphic designers who can use Photoshop. Then it’s not always relevant to tell the client you know how to use Word. That’s too generic, so keep it to the point and showcase your extensive skills within relevant skill sets.

You want to show the potential client your impressive achievements as well. This is your chance to show off your extensive experience in how you’ve come to where you are today.

Show off your beautiful graphic design skills if you’re a graphic designer or a freelance writer, then show off some pieces of content you’re proud of.

But again, it’s super important to keep to your cover letter format and keep everything concrete for the freelance job you’re applying for.

It shows your potential client that you’ve read and understood the job description.

Showcase Your Unique Personality and Passion

You don’t want to send a boring cover letter. Clients receive tons of cover letters, so you need to stand out from the pile of all those freelancers who writes a generic cover letter.

It’s time to let you shine through the cover letter, show your communication skills and let the potential client get a scent of who you are, how you work, and what you can do for him or her to take them and their business to the next level.

I usually include a small story if I have a relevant one, or I just let my personality shine through how I write the cover letter. My technical skills are a big part of who I am, so I emphasize that.

Include Examples Of Your Work Relevant To The Job

Including examples of work relevant to the job in your freelance cover letter is a fantastic way to demonstrate your expertise and show you have the relevant qualifications.

I usually attach links to specific examples of work I’ve done for a range of clients where it’s similar or remotely similar to the job description I’m applying for. This is super helpful for the potential client to see my capabilities and professional experience.

By only showing the relevant examples from your portfolio, you even further showcase you’ve read and understood the gig description.

Ask Questions To The Job Description

Another way to stand out from the many cover letters sent is by asking questions about the job description.

If something is unclear, or you know, based on your professional experience, something doesn’t add up. Then ask the questions. It shows the potential client you’ve taken the time to dive into their job description and found some things creating doubt.

If you’re a graphic designer, you might want to know what style they’re looking for. Or if you’re one of many professional writers, you want to know what type of writing style they’re pursuing.

Don’t hold back. Ask as many relevant questions as you can.

Formatting Your Freelancer Cover Letter

Proper formatting is crucial when crafting a freelance cover letter. Ensuring your cover letter has a clear and concise structure and focuses on readability and visual appeal can help it stand out to potential employers.

You don’t need to be an expert in graphic design. Keep it easy to read with lists, line breaks and highlighted words if possible.

In the following sections, we’ll delve into specific formatting tips to make your freelance cover letter as polished and professional as possible.

Use a Clear and Concise Structure

A clear and concise structure in a cover letter helps ensure that the reader can quickly and easily comprehend the core points of the letter. Using short and simple words, short paragraphs, and bullet points can increase readability and make your cover letter more engaging.

The reader of your core letter will most likely skim through it, so make sure the essential parts are highlighted subtly or easy to catch while skimming.

Crafting a concise cover letter involves removing irrelevant or unnecessary information, making it more impactful, eliminating grammar mistakes and making it easier to read.

Be sure to include your name, contact information, an engaging introduction, a list of relevant skills and qualifications, and a powerful closing paragraph to create a well-structured cover letter.

Focus on Readability and Visual Appeal

In addition to readability, visual appeal is key to making your cover letter stand out. Choose a professional and clean font between 10 and 12 points in size to create a visually appealing look.

Your cover letter should have consistent formatting, spacing, and margins to ensure a polished appearance.

Again you don’t need to be an expert in graphic design. If you want to add a graphic element, you can use a tool like Canva .

Proofreading your cover letter is essential for maintaining readability and visual appeal.

Double-check for spelling or grammar errors, and consider asking a friend or colleague to review your cover letter for additional feedback. This extra step can help you catch any mistakes and ensure your cover letter is polished and professional.

Examples Of Successful Freelance Cover Letters

I want to share some of the examples I’ve used in the past and still use today that have worked and helped me get clients. And then, after the examples, I’ll share my cover letter template.

Remember, the key to a successful freelance cover letter is to tailor it to the job and showcase your unique personality, passion, skills, and relevant achievements.

By taking the time to research the client or company and incorporating relevant keywords and work examples, you can create a cover letter that captures the attention of potential employers and sets you apart from other applicants.

My jobs are in Danish, as I’m from Denmark, but I’ve translated them to give you an idea.

Example 1: WordPress task

The job description is as follows:

We are looking for a strong, experienced front-end developer to help us build a responsive mega menu or get a plugin. We have struggled with various plugins without success. We have all the UX and design ready. Our design is awesome, and we have big ambitions as we are the biggest in our market. Only contact us if you are among the best and are confident that you have the competencies. Because it’s urgent and we want to find the right person from the start.

We expect the first project to require about 3 days of work.

We also have many more tasks in relation to We also have many more tasks related to the development of our digital media monitoring platform, so if the task is solved satisfactorily, there is a basis for a closer connection as a permanent freelancer.

Please describe the relevant experience in your bid.

My answer, which won the job, was as follows:

I can definitely do that! I’ve been working with front-end for 10+ years and really find myself at home in the field. I started as a curious young mind and worked in many different front-end frameworks. When it comes to CMS systems, WordPress is a clear favourite. I think it’s great that you don’t compromise on your design. There are more of them out there.

If you want to see some of the WordPress websites I’ve created, here’s a small excerpt: https://wastecontrol.dk https://iotsensors.dk https://phillipstemann.com https://www.factofly.com

I hope you find my profile interesting, and if so, I’m more than happy to do a Skype call at your convenience.

Otherwise, I wish you a very good day.

Kind regards Phillip Stemann

I won this because of my straightforward approach, but it was to the point, and I listed relevant resources.

Example 2: CTO Position In A Startup

The job description was as follows:

We have created solid traction in the online marketing market in just one year. We expect to break even by the end of 2018.

We seek a freelance CTO to join us on this journey and develop our scalable platform and future products.

Your role as CTO You will play a key role in operations as: – The lead full-stack developer and architect – Responsible for setting up the technical team

Your competences We expect you to: – Have a business and user-driven approach to the development of our platform – Experience with PHP development and MVC principles – Can work with both backend and frontend – Are passionate and entrepreneurial in your way of working – Have basic knowledge of online marketing – Experience developing, testing, deploying, bug fixing and hosting

Technical keywords – Nginx, PHP, MySql (LEMP STACK) – CSS3, SCSS & vanilla javascript – Neos Flow PHP Framework – MVC – Doctrine ORM – Domain-Driven Design – Stripe API integration – Google Ads API integration – Mailchimp & Mandrill

We prefer full-time on a project basis, but we are open if you have 3-4 days a week and understand that you have multiple clients at the same time 🙂

We look forward to hearing from you here at Worksome.

Super exciting post. It’s definitely something that catches my attention! I have been working with PHP since I was a young boy of 13 years old I have been driven by my passion, and it has brought me to the broad knowledge I possess today. I have worked in different countries to understand what different countries do well and poorly. Based on this, I have created the best setup for myself and my working techniques. I have knowledge in PHP, Golang and NodeJS on the back-end part. On the front-end, I know HTML, CSS, JavaScript, VueJS, ReactJS and AngularJS. I’ve set up countless sites over the years and integrated with a fleet of APIs, so it really sticks in my head. Most recently, I went to Lisbon a year ago to help build a company that reached 10 employees. It was a great learning experience in many ways.

I would love to come in for an interview should you find my profile interesting. I look forward to hearing from you.

With kind regards Phillip Stemann

So you can see this approach was entirely different. I had no relevant portfolio to show, so I didn’t waste the client’s potential time. I just went straight to the case, listing out my expertise.

Common Mistakes to Avoid in Your Freelancer Cover Letter

Avoiding common mistakes is essential to ensure your freelance cover letter stands out.

These mistakes include using generic language, not addressing the recipient, and not including a call to action . By being mindful of these common pitfalls, you can create a more effective and captivating cover letter.

Other common mistakes to avoid include re-using cover letters to multiple clients, including irrelevant information, and failing to proofread your cover letter for errors.

By addressing these mistakes and following the tips outlined in this blog post, you can craft a freelance cover letter that makes a great impression on potential employers and increases your chances of securing an interview.

In conclusion, crafting an outstanding freelance cover letter is essential to your job search.

And once you’re through to your client, you’ve sent a successful freelance cover letter, and you had your first meeting, it’s time to send your proposal and, next, your contract. Here is how you do it .

By understanding the importance of a well-written cover letter, researching the client and company, creating a captivating introduction, showcasing your skills and achievements, and avoiding common mistakes, you can set yourself apart from other applicants and increase your chances of securing freelance work.

Remember, the key to a successful freelance cover letter is to tailor it to the job and showcase your unique personality, passion, skills, and achievements.

Following the tips and insights in this blog post, you can create a compelling cover letter that opens doors to new opportunities and helps you excel in your freelance career.

How do I write a cover letter as a freelancer with no experience?

To write a cover letter without experience, open your letter by describing your enthusiasm for the position and why you’re a great fit. Explain that you don’t have related work experience but share transferable skills that make you an ideal candidate.

End your cover letter by thanking the reader and reiterating your interest in the job.

How to write a cover letter for an Upwork job?

Make sure to tailor your cover letter to the specific job you are applying for. Focus on the qualifications most important to the employer and include relevant examples or stories from your past experiences.

To write a cover letter for Upwork, start with a personalized introduction that quickly explains why you are the perfect fit for the position.

Describe your professional experience and skills, emphasizing how they can help the employer meet their needs. Finally, provide clear contact information and any other documents they may need to complete your application.

I've been working as a web freelancer for 11+ years. I've been through all the ups and downs, and I want to share my story and my tips and tricks to help you avoid the downs and make your freelance career the most successful possible.

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Cover Letter Examples

2 years ago   •   9 min read

Finding a good freelance job is more challenging than it seems.

Clients aren't always accepting freelance work, although when they are, it's possible to find lots of them on Upwork.com and other freelancing platforms .

The Challenge is for freelancers to write excellent cover letters that clients actually notice. We've compiled the following samples as starting points for cover letter writing.

Social Management Project Cover Letter Example

Hi [client name],

I am writing to you because I am interested in working with you on your Social Manage Project. I have over ten years of experience working with social media management, and I believe that my skillset is a perfect match for your needs.

I understand that you are looking for someone who can help you make sure your social media accounts are up-to-date and engaging, so that you can increase engagement and drive leads to your website. My goal is to provide you with the tools needed to accomplish this goal.

I have worked with companies like [company names] and [company names], who have hired me as their social media manager because they recognized my passion for what I do, as well as my ability to get results. Please feel free to check out some of my work samples at [link].

My fee is $XXX per month, paid monthly in advance via Upwork or PayPal. If this sounds like something you would be interested in discussing further, please let me know!

Mechanical Engineering Cover Letter Example

Dear [client name],

I'm writing to you today because I'm interested in the Mechanical Engineering job on Upwork . As an experienced Mechanical Engineering freelancer, I'd like to apply for this position.

I understand that your company is looking for someone with extensive experience working on a variety of projects and a proven record of success. I have over 10 years of experience working as a Mechanical Engineering freelancer, and I'm ready to show you how my skills can help you meet your goals.

I've worked with clients from all over the world, including the U.S., Canada, India, and Australia. My clients have included small businesses and major corporations alike. Some of my past clients include [list previous client names], who have been very happy with my work and would be happy to provide references if needed.

I specialize in engineering, design, development, and manufacturing. My skills include:

• Designing prototypes
• 3D modeling
• Building prototypes from scratch or using existing parts
• Making sure that all parts are compatible with one another during assembly
• Creating detailed schematics of the entire system
• Providing technical support throughout the project lifecycle

I look forward to hearing from you about this position!

Financial Analysis Project Cover Letter Example

Dear Mr./Ms. [client name],

I am a top-rated freelancer on Upwork with over 20 years of experience in the financial industry. I have worked with a range of companies, including [company name] and [company name].

I specialize in creating financial models, forecasting models, and analytics reports for clients both large and small. I can help you create a custom solution that will meet your needs and help you achieve your goals.

I believe that every job starts with a conversation. It is important for us to discuss what you are looking for before we begin so that our work together is successful from start to finish.

Please let me know if you would like to set up a time to talk about your project further.

Thank you for your consideration,

Copywriting Project Cover Letter Example

I am write to applying for the  freelance copywriter project .

I have been working as a freelancer for the past five years and have been able to produce high-quality content for various different industries. I am currently working on a web development project with a client in the finance industry. This will be my fifth project with this client, and we have just begun to work together on the next project. I have also worked on a project for [client name], where I wrote copy for an advertisement that was published in [publication name]. The client was very happy with the result and asked me to write more content for them.

In addition to writing copy, I also take care of all other aspects of the job including editing, formatting, and proofreading. My background includes working as an editor at [publication name] where I edited articles written by journalists and bloggers who were not native English speakers or writers.

I would love to be considered for this position so that we can get started with another wonderful project together! Please let me know if there is anything else you would like from me so that we can move forward.

Graphic Design Project Cover Letter Example

Dear [name],

I saw your posting for a graphic design project and I believe I am the perfect candidate for the job. I have been working as a freelance graphic designer for over four years and have experience with projects like yours.

My experience includes:

• Creating logos and branding elements
• Building websites from scratch
• Designing brochures, catalogs, and business cards
• Creating brand guides to help you maintain your brand consistency across all of your marketing materials

I am confident that I can provide you with the highest quality work possible. Please feel free to contact me at any time if you have any questions or concerns about my qualifications.

SEO Project Cover Letter Example

I am writing to apply for the Freelancer SEO project. I have been working as a freelance SEO expert for 5 years, and have worked on a variety of projects in that time.

My expertise lies in creating great content that will get your site noticed and give it the boost it needs to rank well in search engines. I also do keyword research and optimize your existing pages to make sure they're ranking as high as possible.

I am confident that I can provide you with high-quality results. Please let me know if there is anything else you would like to see from me before making a decision!

Data Analysis Project Cover Letter Example

Dear [company name],

I am writing to apply for the Data Analysis Project. I would like to thank you for taking the time to consider my application.

As a freelancer, I have worked on several projects in data analysis and data entry. I have experience working with spreadsheets and databases, as well as SQL and Python. I am also familiar with VBA, Matlab, R, SAS, and SPSS.

I believe that my skills and experience make me a strong candidate for this position. If you have any questions about my qualifications, please do not hesitate to contact me. Please let me know when you are able to schedule an interview so that we can discuss the details of this project further.

Illustrator Project Cover Letter Example

Dear [Client Name],

I am writing to express my interest in the Illustrator project on Upwork .

I understand that you are looking for someone with experience in both illustration and design, and I believe that my skillset is a good match for your needs.

I have been using Adobe Illustrator for 8 years, and I have been an active member of the Adobe Creative Cloud community since 2011. My work has been featured in several books and magazines; I have also taught classes on how to use Adobe Illustrator.

In addition, I have a portfolio of five previous projects completed as part of this platform at [URL], which can be found here: [URL]. These projects were long-term collaborations with clients who were extremely satisfied with my work.

If you would like further information about me or my work history, please let me know!

Video Editing Project Cover Letter Example

Hi [client's name],

I am writing to apply for your video editing project on Upwork .

I saw your description and immediately knew that I wanted to work with you. I have been a freelance video editor for over 10 years, working in both commercial and personal settings. I've edited everything from corporate training videos to personal home movies, and I would love the opportunity to help make your project a reality!

The way I see it, there are two key elements when it comes to editing a video: understanding what the client needs and being able to get it done quickly. It's important for me to be able to understand what you want out of the finished product in order for me to create something that will meet your expectations. And it's also key that I can deliver quickly so you can use the video as soon as possible (and maybe even before time runs out).

I've included some samples of my work below so you can see what kind of results I can deliver when given a deadline. Please feel free to contact me if you have any questions or concerns about my qualifications or experience!

Blockchain Development Project Cover Letter Example

I am writing to you because I would like to be considered for your Upwork project: Blockchain Theme Customization. I believe that I can meet your needs, and I look forward to discussing how I can help you with your project.

I understand the importance of meeting deadlines, which is why I always meet my own deadlines on time or early. This is one of the many reasons why my clients keep coming back to me over and over again—they know they can trust me to do what they need done when they need it done.

I am also a skilled designer who has worked with clients in many different industries, including finance, e-commerce, and healthcare. As you can see from my previous work samples [list of past projects], I have a lot of experience designing for different industries.

If you would like to learn more about my skillset before deciding whether or not to hire me for this project , please let me know!

Mobile App Development Project Cover Letter Example

I am writing to express my interest in working with you on the [project name]. I have been a Freelancer since 2016, and have experience in many different areas of web development.

My skills include:

• Mobile App Developing Theme Customization
• eCommerce Website Development and Maintenance
• WordPress Theme Development and Customization (including WooCommerce)
• HTML5, CSS3, jQuery, Bootstrap, PHP

I believe that my experience working with Upwork will allow me to complete this job quickly and efficiently. My portfolio includes many examples of mobile application development work that I have completed for clients. I would be happy to provide you with more information about my past work if you would like to see more examples.

Shopify Development Project Cover Letter Example

I’m [your name], and I’m a Shopify expert. I can help you build your Shopify store, or customize an existing theme to fit your brand. I’ve been working on Shopify since 2016, and I have extensive experience in all aspects of the platform .

I understand that you need someone who can take your idea and bring it to life, so let me explain how my skills can help you:

• I have built many successful Shopify stores from scratch, including [store name].
• I also have extensive experience customizing existing themes for clients. For example, here are some of my current projects : [link to portfolio page].
• I can use CSS, HTML, and Javascript to make any necessary changes to your theme. I also have experience with image editing programs such as Photoshop and Illustrator.

I think this project would be an excellent fit for me because I have extensive experience. I'd love to chat more about how we can work together!

Python Development Project Cover Letter Example

I am applying for the Python Developer position on Upwork . I have been working as a Python developer since 2008, and I have been using Django since 2010. I have worked with many different types of clients and their needs, but I have always been able to deliver high-quality work in a timely manner. I am confident that my skills and experience would be a great match for your project.

My qualifications include:

• 5 years of experience in developing web applications using Python, Django, JavaScript and HTML5
• 3 years of experience in building web APIs
• 2 years of experience in designing and developing RESTful APIs
• 1 year of experience in building mobile apps for Android devices
• 1 year of experience in building mobile apps for iPhone devices
• 1 year of experience in integrating Google Maps into web applications

I would like to discuss further details about this position so that we can determine if I am the right candidate for your needs. Please let me know if you are interested in speaking further about this opportunity. Thank you very much!

WordPress Development Project Cover Letter Example

I am an experienced WordPress developer, with more than 5 years of experience in web development and design. I have worked on many projects of different sizes and types, from small blogs to complex eCommerce sites.

I understand that you are looking for a developer who can create a custom theme for your website, and I would love to be the one to help you out with this project!

My background includes working on websites for companies such as [company name], where I created a custom theme for their new website. I also worked on another site for a private client, which was a blog about fishing. This is just one example of some of my work samples that show my ability to create custom themes. In addition to these examples, I have also built multiple other sites using WordPress as well as other frameworks such as Joomla and Drupal.

If you'd like to see some examples of my work or speak more about this opportunity, please let me know!

JavaScript Development Project Cover Letter Example

I am interested in working on your  JavaScript Developing project . I have been working as a freelance developer for more than 5 years and have a great deal of experience in front-end development.

I believe that my skills and experience will be a good fit for this project, as well as my ability to work independently with limited supervision. I am also excited to learn more about your company's goals and how I can help you achieve them.

I hope that my portfolio and past work samples will show you that I am the right person for this job! If you have any questions or concerns please feel free to contact me anytime.

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How to Write a Freelancer Cover Letter

Freelance work means you’re spared some of the more tedious aspects of the professional world, like micromanaging bosses and nosy coworkers. But it doesn’t completely free you from the formalities associated with landing a job–namely, writing a cover letter. Follow our guide to write a freelance cover letter that will grab a hiring manager’s attention and get them on the phone with you to learn more about your services.

What is a freelancer job letter?

A cover letter is a formal document that tells a hiring manager why you’re qualified for a position. As a freelancer, it’s an important tool for making introductions in the professional world that will help you meet new clients and land contracts. 

In addition to being used when applying for a specific open position, a freelance cover letter can also be used to do outreach when marketing your services. Use it as the first point of contact with leads you’d like to develop. 

Why it is important to send a cover letter

A cover letter does the important job of conveying your positive track record. It uses examples from your previous experience to demonstrate your technical skills, showing a hiring manager your most impressive accomplishments.

As a freelancer, you also need to showcase business skills in addition to your technical specialization. Since you’re not a full-time employee, hiring managers need to feel confident in your ability to work independently and manage your time, among other important soft skills. A cover letter helps you communicate these capabilities.

When should you send a freelancer cover letter

When applying for a job.

Some companies require freelancers to use the same application process to hire full-time employees. Employ a cover letter when responding to an advertised job opening the same way you would if you were applying for an in-house position.

When inquiring about opportunities

A cover letter can be used to reach out to a company you want to work for even if they’re not advertising that they’re hiring. After researching the right person to contact, use a cover letter to connect and sell them on how working with you could benefit the company.

When marketing services

Need to bring in new business? A cover letter can be great for that, too. Use it to establish contact with cold leads you’ve gathered online or to reconnect with contacts you’ve made earlier in your career.

What to include in a freelancer cover letter

Appropriate salutation.

Begin by addressing the person you’re writing to by name. You may be able to find this in the job listing by researching on the company website, or on LinkedIn.

Engaging introduction

Your cover letter should hook the reader from the first sentence, enticing them to read the rest to learn more.

Illustration of your skills

The “meat” of your cover letter should focus on examples demonstrating your skills in action, giving quantifiable outcomes of your work.

The value you bring

Wrap up your cover letter by communicating what makes you different–the unique value you can bring to the department or company.

Call to action

Tell the hiring manager how they can get in touch with you to talk further.

What you should omit

Retelling of your resume.

A cover letter is not just a variation of your resume in story form. It should elaborate on the most important aspects of the job, which will be outlined in the job description.

Sample freelancer job cover letter

Ms. Flores, 

I’m a freelance graphic designer with more than eight years of experience helping brands like yours go from ordinary and forgettable to eye-catching and memorable. I have the industry knowledge and artistic expertise to manage your logo redesign project. 

As the lead designer for Stutts & Affiliates, I developed a new set of visual brand standards and oversaw their implementation across the company. One year after the guidelines were launched, brand recognition in our local market had increased by 37%. 

As an independent contractor, I’ve recently earned Upwork’s Top Rated Plus badge for 16 consecutive months, a distinction awarded to the top 3% of freelancers on the platform. This serves as a record of my strong reputation and dependability delivering quality results on high-value contracts. 

I would welcome the opportunity to learn more about your logo needs. Please reach me at 555-666-7890 at your convenience. 

Warmly, 

Susan Bradshaw

As a freelancer, you should think of your cover letter not just as a professional formality, but as a sales tool. When crafted correctly it can help you make valuable connections, build your portfolio and earn lucrative income.

Reviewed and verified by Pete Newsome

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How to create a freelance writer cover letter that works (with examples)

A cover letter is like a handshake: it tells your clients everything they need to know about you as a person. It hints at work ethic, fairness, talent, and even enthusiasm. For freelance writers in particular, a good cover letter can make a huge difference when trying to secure a freelance writer job .

In this mini-guide, we’re covering everything freelance writers need to know about writing a great cover letter.

What does a cover letter do?

As a freelance writer, a cover letter brings a certain level of humanity into the freelance hiring process. Particularly when hiring from marketplaces like Upwork, freelance writing jobs can feel faceless. You submit a form and hope for the best. Meanwhile, a company hiring freelancers has nothing but a bunch of form submissions to judge people by. The cover letter breaks through that noise to (hopefully) build a human connection.

For a freelance writer particularly, a cover letter also does a few extra things and shares additional information:

Showcase your writing ability : A well-written cover letter is a work sample unto itself.

Build excitement : As a freelance writer, use your language and storytelling writing ability to entice the reader down the cover letter.

Encourage conversation : Share a lot of information, but leave just a bit unsaid in your cover letter so a hiring manager wants to reach out. Ideally, write your cover letter in a way that entices a recruiter to want to learn more about your writing, your experience, your resume, and see if you might be a good freelance writer for them.

4 elements of a strong cover letter

A cover letter as a freelance writer is meant to do one thing: get you to the next step, whether that’s an interview, resume review, or landing the freelance writer job. With that in mind, the strongest cover letters will have the following elements:

1. Awareness of who you’re talking to

As a freelance writer, ideally you’re addressing your cover letters to the person reviewing applications. In most companies that will be the head of the department (for freelance writers, that usually means marketing or editorial), though occasionally HR will step in to support.

Once you’ve figured out who the person is, check out their LinkedIn profile (and updates) to see how they speak and interact with people - then tailor your cover letter to that person. Who knows, you might even find they used to be a freelance writer too!

If you can’t find a specific person, check out the company’s existing content to get cues for tone, style, and topic. And if you’re applying for an anonymous freelance writer job where the company is only named if you get a call back, read the posting carefully then mimic its tone and style in your cover letter.

2. Succinctness

Get to the point in your cover letter. Avoid passive voice (especially when discussing your accomplishments), and don’t make the cover letter longer than it needs to be. Remember: a cover letter is meant to get you to the next step, not give them your life’s story.

You will need to self-edit your cover letter after it’s written, removing any areas you’ve been repetitive or offered too many examples (when one would clarify the point perfectly). This is especially true as a freelance writer, since you need to demonstrate your writing chops in your cover letter.

3. Relevant tone

Whenever possible, research the company’s media kit to understand its vision and the words it uses to describe itself. Use this information as an editorial cue in order to match their tone as best you can in your cover letter (or at least get close to the brand’s tone while staying true to your personal style). If you can’t find a media kit, read interviews with the company’s execs or read the company’s about page. Think about the cover letter writing process almost like an interview you'd do as a freelance writer. Instead of asking questions, you're reading the company's website.

This tip is especially critical for freelance writers, since your cover letter is the first piece of writing a potential client will see. If a brand prides itself on its casual tone and you write a highly-structured, ultra-professional cover letter, you’ll come off as out of touch.

4. Keyword optimization

Write your initial cover letter draft ignoring all keywords, but add them into your cover letter during your self-editing round. First, look for obvious switches where you can sub in your word (e.g. “hard-working”) for their word (e.g. “hard worker”). Then look for context switches where you can reorient an example to better showcase what they are looking for (for example: switching up a client story to highlight your time management skills versus your editorial ability). After that, look for any opportunities to naturally insert a keyword (if you see one that you have a story for, but you hadn’t included in your original cover letter writing).

What to include

When writing your cover letter, here are the key things to include:

An introduction and clear statement of intent : Unless instructed otherwise by the job posting, start your cover letter with a clear introduction and statement of intent (which position you’re applying for). You should also address the cover letter to the hiring manager, if you can identify that person's name.

Demonstrative examples : Use your cover letter to highlight client capabilities—time management, project management, etc.—that aren’t immediately apparent with a writing sample. Tailor these examples to what’s asked or highlighted in the job posting.

Your experience : Explain in your cover letter how your experience sets you up perfectly to be a freelance writer for this company. You can pull example language from the job application and job description, highlighting how you fit that description perfectly.

Link to a relevant portfolio : While your cover letter can be a work sample, you should also include a link to your freelance writing portfolio . Just make sure it’s only relevant samples, not a long web page with dozens of links. This is a great way to show off your writing experience, including both articles and other forms of writing you've done.

Achievements or awards, if relevant : Sometimes the job will require subject matter expertise or demonstrated knowledge in a certain style of writing. On top of work samples, you might want to include any achievements or awards that prove your knowledge in your cover letter. This can be particularly helpful if you have an achievement in a subject but don’t have a specific writing sample for it. This is also something you can bring up in the job interview, if that's a part of the application.

Any additional asks from the job posting : Different jobs will ask for different things, but make sure you include anything that’s asked. Some asks are job-relevant, such as credentials, while others are tasks to assess if you’re paying attention, for example something like “to prove you read this job posting, include the word ‘potato’ in your cover letter somewhere.”

Connection to your resume : Make sure you reference your resume, but don't give away all the details. Instead, use your cover letter to tease what a hiring manager might see in your resume, enticing them to check it out. Note: You should always tailor your resume to each job application process.

Contact information : You will likely include this elsewhere in the application as well, but for good measure you can also include your email address (or marketplace profile URL for direct messages) under your name at the end of the letter.

Pitfalls to avoid

If you want your cover letter to stand out in a good way, avoid these pitfalls:

More than one page : Never write a cover letter that's more than one page unless the job description explicitly requests it. Most of the time, people don't read cover letters if they are longer than one page, which means you risk a client missing out on an important example or quality copywriting skills.

Passive voice : If you naturally write in passive voice as a writer, stomp it out in your cover letter (and resume).

You can usually find passive voice with one of two tests: if there’s no person doing the action (“usually created…”) or when you use two verbs (“mistakes were made”). In all cases, revise. Either edit the sentence to put yourself in the action or, if you didn’t do the action, remove the sentence (see: filler content).

Filler content : Additional segues, “talkative language” (e.g. “as well as” versus simply “and), or explaining what everyone else did in a project are prime examples of cover letter filler content.

Paying another writer to write your cover letter for you : As a freelance writer, paying someone else to write your cover letter is dangerous. It’s either going to be low quality and you won’t get the job, or it will be high quality and your client will expect you to produce that style of writing throughout the project.

Since a lot of freelance writing involves employing your own style, displaying someone else’s style for your cover letter is a huge potential problem that hides your experience.

Examples to take inspiration from

Not sure what your cover letter should look like? Here are three cover letters we like from Great Sample Resume, LiveCareer, and The Balance SMB.

Check out this cover letter example on Great Sample Resume .

Check out this cover letter example on LiveCareer .

Check out this example on The Balance SMB .

Remember to be human in your cover letters

As a freelance writer, the term “cover letter” can spark fear, but you're really just writing an introductory letter to share your experience and work you've done with past clients. Treat it like a conversation with your prospective client about the position instead of a big deal. From there, send it off and hope for the best. In the meantime, work on any existing client work you have or sourcing more deals—then you won’t have time to worry about whether they liked your letter.

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How to Write a Cover Letter for a Freelance Job

Here’s how to write a cover letter for a freelance job.

Melissa Mauro

As a freelancer, finding new clients and gigs might just be the most difficult and time-consuming task. Of course, your connections and networking skills matter a lot for this, but your resume does too.

Nevertheless, there is something that many freelancers either underestimate or forget about. Your cover letter could be the component that would ultimately determine whether you get a job or not. Hence, here’s how to write a cover letter for a freelance job.

#1 Understand Cover Letters

It goes without saying that you absolutely need a cover letter as a freelancer. But why exactly is this? Here are just some reasons to use a cover letter to get a freelance job:

It shows your professionalism. You understand that a resume and portfolio are not always enough to show who you are as a person and why someone would want to hire you which is why you are including a cover letter.

It shows your motivation and expertise. By explaining why you applied for a specific job, you show your potential employer that you truly do know the topic and want to complete the project because you are actually interested in it.

It is often a requirement in job listings. In many cases, attaching a cover letter is optional, but there are some gigs that will require you to attach a cover letter to be able to apply.

It can be a letter you use to reach out to potential clients on your own. A cover letter isn’t necessarily used to apply for job listings. You can also use it to contact people you think might be interested in your services (e.g. small business owners).

#2 Showcase Your Personality

As explained above, a cover letter can help you show your personality. Your resume lists hard facts about your education, experience, expertise, and skills. But what about who you are as a person? That’s something your cover letter can show if you write it with the intention of showcasing your personality.

For instance, if you are a writer who often inserts humor in their content, you can show that in your cover letter by using humor there. On the other hand, if you prefer to be very serious and professional in all your communication with the client, you can show that through your cover letter as well.

#3 Include Relevant Keywords

You’ve probably heard of the way resumes are often assessed. Instead of a person viewing the resume, the document is first analyzed by a program that detects relevant keywords. If there are no such keywords, then the HR manager won’t even bother to look at the resume. While this isn’t the case for cover letters, you should still try to include relevant keywords.

Even as humans, we detect these keywords on a subconscious level. When your potential employer will be reading your cover letter, they will notice these keywords. They will be sending a signal to the reader that you have the right traits, skills, experience, etc. that the employer is looking for.

#4 Show Off Your Skillset

Speaking of your skills, your cover letter can also be used to show off your skillset. Even though you have already listed your skills in your resume, the skills you show in your cover letter are primarily soft skills that can’t be verified in any other way. Hard skills are supported by your experience and education, but soft skills are intangible.

That’s why your cover letter is where you can show off your soft skills. Things like trust, organization, motivation, and flexibility are all important for being a successful freelancer – and employers know this. Your wording also matters because it can help you show that you know how to communicate effectively.

#5 Display Your Own Value

In your resume, you can list some of the achievements you are most proud of. Your portfolio can show your skills. But to truly support the fact that you are a valuable asset to your potential employer, you need to utilize your cover letter. This is where you can display your own value.

Highlight the achievement you are most proud of that you mentioned on your resume. Explain your long-term goals and ambitions for your career. Show that you are motivated and want to grow and improve over time. That’s when the letter’s reader will want to pay for writing , graphic design, or other services you have to offer.

#6 Establish a Personal Connection

Because your resume only lists hard facts, you don’t actually appear as a person to your potential employer. You are just one of the many options they have to choose from. On the other hand, if you are able to establish a personal connection with them, they will be more likely to choose you over other applicants.

This is why many HR managers recommend that you customize your cover letters based on who you are sending them to. Research a little about the person who will likely be reading your letter and use the information you find to establish a connection with them.

#7 Format Your Letter Correctly

Formatting might not be your number one priority, but it’s actually important for your cover letter to be treated seriously. If the reader sees that your letter looks awkward, they might not even bother to read it. Even if they do read it, they will still keep in mind that the letter was not formatted or formatted in a strange way which could signal that you aren’t professional.

To format your cover letter correctly, think about it as a standard email . Begin with a proper greeting and break up the body of the letter into paragraphs. End correctly and add your name, title (e.g. Freelance Writer), and contact information.

#8 Add a Call to Action at the End

Speaking of the way you end your letter, it’s worth adding a call to action at the very end of it. A call to action that urges the reader to get back to you will remind them that you are waiting for their reply. The most common way to end your letter is something along the lines of, “Thank you for your time. I am looking forward to your reply.”

You can also add, “Please, do write back.” If you want to have a more straightforward CTA. Don’t forget to add “Best regards” or “All the best” and your name at the very end. As noted above, you should also add your title and contact information under your name.

#9 Proofread and Edit Your Letter

Once your letter is ready, you will need to proofread it carefully and edit any parts that need to be corrected. It’s a good idea to proofread your letter multiple times with different goals in mind. First, check whether it is coherent and includes all the points you wanted to include. Second, check that there are no linguistic errors such as grammar or punctuation mistakes.

You can even let someone else read your cover letter to double-check that it. A freelancer you know, a friend, or a family member can all help you with this. They could notice mistakes that you didn’t see. Once you are certain that the letter is all right, you can send it with your resume and portfolio to potential employers. If you need to, alter the letter to fit job listings better or maybe even write other versions for different types of jobs you apply to.

To summarize, writing a cover letter is just as important as creating your resume, so don’t underestimate it. Use the tips in this article to help you write your own cover letter and get more clients and gigs with its help.

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Freelance Cover Letter Examples

A great freelance cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following freelance cover letter example can give you some ideas on how to write your own letter.

or download as PDF

Cover Letter Example (Text)

Percilla Aamodt

(968) 310-5527

[email protected]

Dear Daphna Paradowski,

I am writing to express my interest in the freelance opportunity at Upwork Inc. as advertised. With a solid five-year track record of delivering high-quality work in the gig economy, primarily through Fiverr International Ltd., I am excited about the prospect of bringing my diverse skill set and dedicated work ethic to your esteemed platform.

During my tenure at Fiverr, I honed my ability to manage a wide array of projects, consistently meeting and exceeding client expectations. My commitment to delivering exceptional results on time has been the cornerstone of my freelance career, earning me a reputation for reliability and excellence. I have cultivated strong communication and organizational skills, which have enabled me to thrive in a self-directed environment while fostering positive client relationships.

I am particularly drawn to Upwork Inc. because of its unparalleled reputation for connecting freelancers with meaningful, high-quality work opportunities. I am eager to leverage my experience in a more dynamic marketplace that Upwork offers, and I am confident that my background aligns well with the needs of your clients. My adaptability and eagerness to embrace new challenges will allow me to contribute effectively to projects across various industries.

Furthermore, I am committed to continuous learning and professional development. Staying abreast of the latest industry trends and tools has been instrumental in my ability to provide innovative solutions and add value for my clients. I am enthusiastic about the chance to collaborate with Upwork's diverse community of professionals and am confident that my passion for excellence will make a positive impact.

Thank you for considering my application. I am looking forward to the possibility of discussing how my experience and skills can contribute to the success of Upwork's clients. I am excited about the opportunity to join your network of talented freelancers and am ready to bring my dedication and expertise to your platform.

Warm regards,

Related Cover Letter Examples

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How to write a killer freelance cover letter?

When starting out as a freelancer , freelance cover letters can be a source of anxiety. For those who are already comfortable with traditional cover letters and resumes, it’s a bit easier though. That being said, the freelance cover letter is a bit different from standard cover letters . After all, you’re not applying for a full-time job. You’re most likely vying for a place on a specific project.

It’s a simple fact: the cover letter that gets you the interview is a good cover letter. That’s not to say that any cover letter that doesn’t get you a foot into the door is bad. Rather, your cover letter needs to have the right structure, stress relevant information and fit the specific needs of the client . How to write a killer freelance cover letter? The must-have elements of a good cover letter are presented below.

Freelance cover letter: make a good first impression

The freelance cover letter looks a lot like a standard application letter. The main difference being that the first one is a lot more specific and “precise” than the second one. For a standard cover letter, you are encouraged to show versatility and to present a profile that will serve the company on the long run. Whereas the freelance cover letter doesn’t necessarily have those aims.

In fact, freelance projects durations can range from a few days,, to a few weeks or even years. However, clients don’t typically recruit the most versatile projects they can find when there is a highly specialized talent pool to choose from .

The freelance cover letter is often the first contact; the freelancer’s chance to make a good first impression with their future client. Typically, freelancers try to fit the job description to a T and try to present themselves as the missing link for a specific project.

For example, on a fashion project, the independent worker will try to convince that they are fans of Dior or Louis Vuitton. For video game relate projects, they will list every single accomplishment they ever had in that area. There is nothing wrong with that per se, but it’s not the best way to apply on freelance projects.

Go beyond the standard application letter : do the research!

One perk freelancers have when writing application letters, is that we already know the type of project to which we will contribute . Going through the job description often provides useful and relevant information in that regard. All things considered, this research method should also be applied to standard cover letters . If you’re not doing it already, you should definitely start.

What is the client’s website? What are the stated goals on their about page? What are relevant and recent news regarding the brand? What is the scope of the project and obstacles they may face? This information, when they’re available, will allow you to craft the kind of cover letter that highlights the skills that will benefit the client.

And when the information is not readily available, ask for it in your cover letter. This is another one of the main advantages you have over common application letters. Your freelance cover letter should tell the client precisely how you can help his project. And if not, it should at least allow you to ask useful questions in order to get the data .

The “must-have” elements of a good cover letter

If there is one piece of advice I can give, is to avoid standard templates you can copy and paste on all applications. If possible, always rite your freelance cover letters from scratch and craft it around the specifics of each job.

Here are the main elements that should always appear in your application letters:

Your presentation

Your name and surname obviously. Sometimes your country or residence or origin if it’s relevant to the job. Any other personal information that can make your profile shine can be added to this section . For instance, you can let the client know that you have young children at home, if they are looking for a content writer for their childcare website.

Your expertise

The client already knows whether you are a writer, a graphic designer or a developer. What they don’t know yet, is that you’ve worked on such and such large scale projects, that you have real-world experience regarding the tasks they want to give you. Don’t forget to add samples of your work: articles, links to websites and any other relevant documents you can attach to your cover letter .

Your certifications

If you don’t have prior experience, you should try to impress with certifications and diplomas. Of course, only send the ones that pertain to the project you are applying to.

Your questions

As stated earlier, the freelance cover letter is your first impression. Be curious and inquisitive! It’s the perfect moment to ask details about the project: the obstacles they are facing, their work processes, etc. These are questions you are likely to ask during the interview, but it doesn’t hurt to show that you understand the scope and outlines of such projects.

Your suggestions

If you notice some elements in the project description that could be further optimized, you can already make suggestions inside your cover letter. Let’s say the job is to edit travel videos about South-East Asia for French expats… Why not suggest to make short videos to share on Twitter and Tik Tok too? Even the most obvious ideas can become relevant suggestions . Don’t hesitate!

Not everyone agrees on this point. However, I think that your rates should be clearly presented within your freelance cover letter . That way, nor you, nor your client loses time. And when possible (which is always), your rates should be clearly and precisely itemized.

Freelance Cover Letter Template

The following cover letter was used for an old application. This letter didn’t get me the job, but it contains all the key elements of a good freelance cover letter.

Hi, My name is [REDACTED] ., I’m a native French speaker from [REDACTED] . I’ve read the job description and I would like to apply. have a many years of experience as a content writer under my belt and I have an advanced understanding of SEO. I am specialized in organic SEO and I understand how optimized content can contribute to an effective long term SEO strategy. I’ve written content regarding SEO best practices, natural indexing, the importance of social media strategies, PPC campaigns, etc. I’m confident that I would be able to deliver the kind of insightful content that will educate your readers on the importance and reach of such services. You will find such articles on [REDACTED] . I also have experience when it comes to rewriting (and rejuvenating) existing content. For such tasks, I can guarantee that the final content will fit any criteria imposed by platforms such as SurferSEO or even ClearScope.io (if you require it). I’m also comfortable working with WordPress and using plugins such as YoastSEO or RankMath. I actually use such tools on my own website : [REDACTED] . I noticed that there is no information regarding the length of the texts. I’m assuming that these will be around 1000 words. I also understand that you will want to retain all rights to the content. On that basis, I will charge $140 per article (which amounts to 3 hours or research and writing + 1 hour set aside for final revisions after feedback). Taking into account the relatively short deadline and the fact that some of the texts are already partially written (and will therefore take less time), my total estimate for the cost of this project is $2500 should you choose to work with me. I can guarantee delivery before the specified deadline (5 weeks at most). I can guarantee the authenticity of the content and its perfect integration with your global SEO strategy. The content will reach your audiences and effectively impact search engine rankings. I’m available to answer any clarification questions you may have. Best Regards, [REDACTED] .

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How to write a Winning Freelance Cover Letter (Step-by-Step Guide)

Your key to writing a winning freelance cover letter is answering the burning question on every client’s mind: “Why should they choose YOU?”

And today, I’ll teach you the step-by-step process for crafting a freelance job proposal that grabs the client’s attention and seals the deal. 

Let’s do it!

step 1: Read the full job description carefully

Don’t get excited and start typing your freelance proposal by just looking at the project’s Headline and high BUDGET or PRICE.

So, you must read the full job description before writing your cover letter. 

It’ll help you: 

• Understand client requirements 
• Decide whether or not you should apply for it
• Follow the instructions mentioned in the description
• Address potential concerns
• Highlight missing details or information
• Customize your proposal accordingly without missing out on the important details. 
• Avoid misunderstanding later on

So don’t rush; take time to read it carefully, even if it’s lengthy. 

It may be a misfit for you, especially when you don’t know what the client is expecting from you.

Step 2: Start with a Greeting:

Start your proposal with a polite and professional greeting. 

You can personalize your greeting by simply saying “Hello” or “Hey.” 

you can also use something like “Greetings” or “Warm Greetings.”

But don’t use something too casual like “Hey dude” what’s up Buddy/Babes”😉

The idea here is to sound naturally professional without overdoing it.

I personally prefer a simple Hello or Hey!

Step 3. Address the client by name

You’ll find the client’s name in almost 90% of job descriptions on freelance platforms and job boards. 

Clients often include their names at the end of the job description, or you can easily find it under their profile. 

And if you’ve successfully found their name, You must address your clients by their name.

For example: Hello John (or) Hey Sarah

If you don’t find the client’s name, skip this step and move on to the next step.

But avoid addressing clients in a boring style like:

• Respected Sir/Mam
• Dear Hiring Manager

Remember, you’re not an employee in a corporate firm. You are a freelancer and must build long-term connections with clients like an actual world human. 

After this, the next step is, of course, not self-introduction.

The first few lines of your freelance proposal are your opportunity to sound professional, relevant, and sincere.

Here is how you do it:

Step 4: Let the client know that you’ve READ and UNDERSTOOD the Job requirements: 

This clear indication in the starting lines helps the client decide to “continue reading” or “stop reading.”

Imagine yourself as a client reading at least 50 proposals for your posted job: What would be your first concern in filtering the proposal and deciding to READ or skim through it?

It’s RELEVANCY! Is this freelancer, and is their cover letter relevant to my requirements? 

And here is how you’d make your proposal sound RELEVANT and make the client READ your proposal. 

You don’t have to mention, “I’ve READ the job description.” 

You can write something like:

I noticed you’re looking for a graphic designer to create a logo and a landing page for your SEO agency website. 

You can obviously use the phrases you prefer.

For example , I’ve seen that, As you are looking for, etc.

You can personalize it in your style. Just make sure to sound natural.

Step 5: Give the client a clear idea that “I CAN DO IT FOR YOU.”

Yes, you should actually skip vague self-introductions and a long list of past experiences that clients don’t actually read or care about. 

So, instead of explaining who you are, Focus on highlighting “I know it” and “ I can do it for you.” 

Let’s understand with examples: 

I KNOW IT: I’m an experienced skincare writer with 3 years of experience. (Or) I’m a professional skincare writer. I’ve written over 100+ skincare blog posts and product descriptions. 

I CAN DO IT FOR YOU: I can help you create high-quality content for your skincare blog and shop page.

PRO TIP: If the client is stressing a SPECIFIC REQUIREMENT, immediately match that requirement with your skillset.

For example , if the job description says I need a Final Cut PRO expert to edit my video. 

Then, I’d start my cover letter this way . I’m a Final Cut Pro expert and I edited XYZ videos in FCP. Here is a link to my video projects edited in Final Cut Pro 

This way, I immediately sound relevant and stand out from others.

Step 6. NOW PROVE YOU CAN ACTUALLY DO IT

In this step, you must prove your expertise by highlighting RELEVANT skills and experience with examples.

For example: “I’ve successfully completed similar projects. You can check them here: 

Include the links to project files/portfolio.

If you’re attaching project files with the cover letter, you’d mention something like:  “I’ve successfully completed similar projects. I’ve attached project files; you can check them:

What if you’re a beginner with no work experience?

Share the work samples that you’ve created and be honest with the clients. 

Being honest doesn’t mean OPENLY DECLARING , “I’m a fresher freelancer(your skill). I don’t have any work experience, and I’m looking for job opportunities to build my portfolio. 🙄

If you do so, GUESS WHAT!

You’ll immediately sound incompetent, selfish, and stupid- all at once! Plus, it’ll also suppress your confidence level.

So, being honest here means being truthful and avoiding fake information, appreciation, achievements, and claims you can’t prove. 

For example , I’ve worked for many clients/companies and popular brands bla bla bla!

Step 7: Explain “HOW YOU ACTUALLY DO IT”

Clearly outline how you plan to approach the project. Give a short overview of the important steps you’ll take to meet the client’s goals.

This is not mandatory but builds client trust and shows how professional and efficient you are in handling the project and delivering high-quality “PRODUCT.”

For example: My approach to SEO blog writing involves thorough research, creating a content plan, and writing and delivering high-quality, SEO-optimized articles tailored to your target audience. I ensure my work is error-free and meets your brand requirements. I prioritize collaboration and open communication to ensure the content meets your expectations.”

Step 8: Explain Why you are the PERFECT MATCH.

It’s time to highlight your unique value proposition.

• Why should the clients choose you over other freelancers who might be applying for the same job?
• What sets you apart from them?
• What benefits clients will get from your services?

For example , I bring more than just technical expertise to the table. My exceptional communication skills, adaptability, and proven track record of collaborating seamlessly with diverse teams make me the perfect fit for your project. I am focused on delivering high-quality work and fostering a positive and productive working relationship.”

PRO TIP: you can customize your UVP depending on the job requirements and by highlighting specific skills and proficiencies clients mentioned in their job description.

Step 9: Specify Deliverables and Timeline:

This is the most simple yet important step that we often skip.

You should highlight:

What deliverables will clients get with your service?

This will give clients a clear idea of what they are paying for. Is it worth it? 

For example , I’ll deliver 3 high-quality SEO-optimized blog posts every week to ensure a steady workflow.

When will they receive it? 

You can either mention your turnaround time for bulk delivery or break it down into milestones. 

For example , I’ll publish 3 high-quality SEO-optimized blog posts on your website every Monday, Wednesday, and Friday. 

Freelance websites like Upwork and PeoplePerHour have a dedicated section for milestones. You may use milestone sections while writing a cover letter and SUBMIT. 

It’s always best to include such details in a cover letter. 

Step 10: End with a Closing and Call to Action and your Name

For Example , I look forward to the possibility of working together. Please find my portfolio attached for your reference.”

Here is another example: “I would love to discuss how my skills and experience align with your project. Could we schedule a brief call to explore this further?”

To keep it even more simple: 

You can close your proposal with Kind regards or Best Regards. Thank you for your name.

For example:

Best Regards,

(Your name)

EXAMPLE FREELANCE COVER lETTER FOLLOWING THE EXACT STEPS AND TIPS I DISCUSSED IN THIS POST:

MISTAKES to Avoid While writing a freelance cover letter

Here are a few mistakes you must avoid while writing your freelance cover letter :

MISTAKE 1. Using Generic Cover Letter Templates

It’s crucial to avoid the pitfall of using identical cover letters across different projects. 

When you fail to tailor your application to the specific job requirements, you signal a lack of genuine interest.  

It’s like wearing the same outfit to every job interview; it lacks personalization and shows a lack of effort in understanding each client’s unique needs. 

For example , if a client emphasizes creativity, your cover letter should highlight relevant experiences or skills that showcase your creative approach.

MISTAKE 2: Showing Desperation instead of excitement

Remember, there is a fine line between excitement and desperation while reaching out to potential clients. So, be professional and don’t express desperation even if you’re in need of work or come across a huge opportunity. 

Example of Desperation: I am urgently seeking freelance opportunities and came across your posting. I really need this job to make ends meet and would be extremely grateful for any chance you can give me. Please consider my application as I am in a difficult situation and need your help.

Example of Enthusiasm: I am genuinely excited about working with you. Your project aligns perfectly with my skills, and I am eager to contribute my expertise to achieve outstanding results together.”

MISTAKE 3: Using difficult or unprofessional language

Remember, freelance clients are not scholars! 

Keep your language and tone neutrally professional. 

What I mean here is to avoid too much casual language like “OMG” or “LOL” and not too much overly robotic professional like an “AI generated text.” Also, avoid industry jargon, difficult vocabulary, or phrases common people don’t understand. 

MISTAKE 4: Writing lengthy cover letters unnecessarily

There is no point in writing cover letters that are too lengthy unnecessarily. 

REMEMBER, your freelance clients are SUPER BUSY PEOPLE, and that’s the reason they are seeking your help. 

So don’t waste their precious time by churning out huge text walls, especially when they mention their requirements clearly in their job description. Attention spans are short, so make every word count.

However, you can write a lengthy proposal only when 

• Clients ask you to explain each section in detail. 
• They included questions in the description that require detailed answers. 
• Freelance websites have a dedicated Q and A section for this purpose. If that’s the case, avoid addressing questions in the cover letter section and make it easy to read for clarity. 

MISTAKE 5: Including Irrelevant Information

Imagine claiming expertise in quantum physics for a graphic design project. Providing irrelevant information is like cluttering your resume with unnecessary details. Clients appreciate honesty and authenticity. Only share what directly relates to the job, demonstrating your genuine interest and suitability for the project.

For example , If your client wants a website for their business. They don’t need to know everything about SEO optimization, technical SEO, and CRMs. They don’t care about your knowledge and writing skills, so just be specific and straight to the point politely. 

MISTAKE 6: Not Being truthful about your skills and experiences

No boasting, No lies, no false achievements that you can’t prove later, no false promises or guarantees you’ll fail to fulfill. Just be honest about your skills, achievements, and your abilities. 

Also, avoid including fake information, achievements, or work samples.

For example: “I’ve authored best-selling novels and my articles regularly feature in major publications. My unique writing style, influenced by my extensive travels to fictional realms, will bring a captivating edge to your project.”

Here is another example:

“I’ve worked closely with major brands, shaping their visual identities and contributing to billion-dollar revenue increases. Your project is in the hands of a designer who knows how to deliver unmatched success.”

If this is not true, how would you prove it when clients ask for proof?

Remember, clients value honesty, and misleading details can harm your professional reputation. So, be honest and share the right information without any manipulation.

MISTAKE 7: Not following client instructions

Clients set instructions to filter serious candidates and assess their attention to detail. Ignoring these instructions signals a lack of commitment and may result in immediate rejection.

For example, If a client specifies to start your proposal with the word “BANANA,” and you begin with a generic greeting, it’s like failing to answer an important question in an exam.

Here is an example of a response to such requests:

For example: “BANANA. Thank you for setting clear instructions. I’ve quoted a competitive price and outlined a realistic timeline per your project requirements. 

Here is another example: 

If the client specifically asks you to:

• Quote your price and timeline to complete this project.
• Only share links to your relevant past work samples; proposals with attached documents will be rejected.

Here is the example response to such requests:

I’ve quoted a competitive price and outlined a realistic timeline per your project requirements. Additionally, I’ve provided links to relevant past work samples as instructed.”

Always respect the client’s requests and demonstrate your ability to follow instructions, showcasing professionalism and reliability.

MISTAKE 8: Randomly Applying to Every Job

Don’t fall into the trap of applying to every single job in your niche without considering if it aligns with your skills and interests. It’s like casting a wide net without knowing what fish you want to catch. Clients appreciate tailored applications that align with their specific requirements. 

For example , if a client insists on a candidate with a particular degree or location, ensure your application directly addresses these criteria, showcasing your suitability for the role.

Customize your applications to opportunities that genuinely match your expertise and passion, increasing your chances of success.

MISTAKE 9. Overreliance on AI Writing Tools

Avoid the temptation to let AI generate your entire job proposals. 

While AI tools can enhance language, blindly relying on them to compose your freelance proposals without personalization is a huge mistake. Clients seek genuine human engagement, not automated responses, and they can easily spot automated responses. 

Many job postings started, including this phrase: “NO AUTOMATED RESPONSES PLEASE.”

Adding a personal touch that reflects your unique voice and understanding of the project is important.

Mistake 10: not proofreading your cover letter before submitting

In the pursuit of applying for numerous freelance jobs daily, freelancers often tend to overlook proofreading. This can adversely impact your overall image.

Make sure to thoroughly proofread your freelance cover letter before sending it. Check for any spelling or grammatical mistakes. Are there any irrelevant or repeated points? Also, ensure that you haven’t written any points in a disorderly manner. If so, reformat it.

Personally, I avoid typing cover letters directly on freelance websites and instead use Grammarly. This way, I don’t worry about accidentally pressing the submit button and sending an incomplete or unedited cover letter. I had a couple of mishaps in the past, especially when typing on mobile. So, I type, edit, and proofread in Grammarly, then copy-paste before sending. Haha, it works for me!”

By avoiding these mistakes, you’ll enhance the quality of your freelance cover letters and increase your chances of securing meaningful opport

Let the conversation begin!

Share your thoughts on the challenges you’ve faced in showcasing your uniqueness in cover letters. What strategies have you tried, and what worked best for you? Drop your insights in the comments below!

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Freelance Cover Letter: Sample & Guide [Entry Level + Senior Jobs]

Create a standout freelance cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Securing a freelance job can be a daunting task. Crafting your cover letter to stand out among the competition is essential. Our Freelance Cover Letter Guide provides you with the resources and tips you need to create a strong cover letter and land the job you want.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

Related Cover Letter Examples

• Editor Cover Letter Sample
• Art Director Cover Letter Sample
• Dancer Cover Letter Sample
• Announcer Cover Letter Sample
• Actor Cover Letter Sample
• News Producer Cover Letter Sample
• DJ Cover Letter Sample
• Makeup Artist Cover Letter Sample
• 3D Designer Cover Letter Sample
• Reporter Cover Letter Sample
• Author Cover Letter Sample
• Musician Cover Letter Sample
• Producer Cover Letter Sample
• Publisher Cover Letter Sample
• Digital Content Manager Cover Letter Sample
• Media Planner Cover Letter Sample
• Illustrator Cover Letter Sample
• Blogger Cover Letter Sample
• Digital Designer Cover Letter Sample
• Research Assistant Cover Letter Sample

Freelance Cover Letter Sample

Dear [Recruiter],

I am writing to apply for the freelance position you posted. With over [x] years of experience in [field], I am confident that I have the skills and expertise to be a valuable asset to your team. I have a passion for [field] and a proven track record of success in working on freelance projects.

Throughout my career, I have completed a wide variety of projects related to [field]. I have worked with a variety of clients, from small businesses to large corporations. I have a strong understanding of the [field] industry, and I am up to date on the latest trends and developments. I am also an effective communicator, able to work with clients to ensure that their expectations are met.

I am confident that I have the skills and experience to be a successful freelancer for your company. I have excellent organizational and time management skills, and I am able to manage multiple projects and deadlines. I am also a creative thinker, able to come up with innovative solutions to challenging problems. I am a self-starter and I have the motivation and determination to reach any goal I set.

Please find attached my resume and portfolio for more information about my professional experience and skills. I look forward to discussing this position in more detail and how I can contribute to your team.

Thank you for your time and consideration.

Sincerely, [Your Name]

Why Do you Need a Freelance Cover Letter?

A Freelance Cover Letter is an important document for any freelancer to have in their arsenal. Here are some reasons why you need one:

• It's a great way to introduce yourself and your skills to potential clients.
• It allows you to explain why you think you would be the perfect fit for the job.
• It can help you stand out from other applicants and show your commitment to the project.
• It can help you highlight your best qualities and make a positive impression on the client.
• It can be used to show that you are knowledgeable about the company and their industry.
• It can help you explain why you believe the job is the right fit for you.

A Few Important Rules To Keep In Mind

• Start off with a strong introduction that outlines your experience and qualifications.
• Clearly state why you are the ideal candidate for the role and how your skills and experience will be beneficial.
• Briefly explain your experience in the industry and why you are passionate about it.
• Demonstrate your knowledge of the company and what you can bring to the role.
• Keep it concise and to the point – try to keep the letter to one page.
• Address the letter to the relevant person or department.
• Proofread the letter to ensure there are no spelling or grammar mistakes.
• Include a call to action at the end to encourage a response.

What's The Best Structure For Freelance Cover Letters?

After creating an impressive Freelance resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Freelance cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Freelance Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As a freelance professional, I have extensive experience in managing projects, developing strategies, and delivering results. I have worked with both small and large companies in various industries, ranging from technology to hospitality. With this experience, I am confident that I can be a great asset to your team.

I understand the importance of time and cost efficiency, and I have the skills and experience necessary to effectively manage projects and resources. I have a proven track record of success in developing effective strategies to meet deadlines, control costs, and improve customer service. My expertise in project management and my ability to develop innovative solutions have enabled me to consistently exceed expectations.

I am also knowledgeable in several areas of business, including marketing, finance, and accounting. I have a degree in Business Administration, and I am familiar with the latest software and technologies. I have excellent communication skills, and I am able to quickly comprehend and analyze complex topics.

I am confident that I can bring a unique perspective to your organization. I am eager to join a team where I can use my skills to help your organization reach its goals. I am sure that I can be a great asset to your team and I look forward to discussing my qualifications in more detail.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Freelance Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not researching the company you are applying to
• Using a generic cover letter for all jobs
• Not including relevant information about yourself
• Using overly casual language or slang
• Using industry jargon without explanation
• Including too much or too little information
• Making spelling and grammar mistakes
• Not including contact information
• Failing to customize the cover letter to the job
• Using a template without making necessary changes
• Not proofreading your letter

Key Takeaways For a Freelance Cover Letter

• Highlight specific skills and experience that make you a desirable candidate for the job.
• Research the company and demonstrate an understanding of their mission and values.
• Include a link to your portfolio or website, if available.
• Be concise: keep the cover letter to one page.
• Be sure to include your contact information.
• Proofread the letter for any errors and typos.
• End with an action statement, such as “I look forward to hearing from you.”

Freelancer Cover Letter Example

A cover letter functions as an essential element of your resume as it demonstrates your abilities and experiences similar to the role requirements. Your Freelancer Cover Letter should present a successful story of your self-employment.

Our Freelancer Cover Letter Sample details the necessary credentials that most of the clients are looking for.

• Cover Letters

What to Include in a Freelancer Cover Letter?

Roles and responsibilities.

Freelancer Roles and Responsibilities:

Freelancer is a self-employed professional working in different streams/markets for clients. He generally works remotely in a virtual environment and interacts with clients through internet calls, emails, or phone calls. Mostly the Freelancer does hr-related work, sales, and marketing, artwork, web development , etc.

Following are the duties of a Freelancer:

• Self promotes his portfolios on freelancing websites.
• Design work portfolio to showcase it to clients.
• Bid appropriately on the projects.
• Interact with clients to understand their requirements.
• Prepare work samples to get them approved by the clients.
• Work on assignments within the deadlines.

Education & Skills

Freelancer Skills :

• Disciplined and self-driven approach to completing the tasks within the assigned timeline.
• Superior communication skills to understand the requirements of clients.
• Incredible organizational skills to set up the priority of tasks.
• Ability to work with no supervision.
• Out of the box, thinking to grab the available freelancing projects.

Freelancer Educational Requirements:

• Related academic qualifications are needed.
• Proven experience in the freelance field.
• Set of work examples.
• Knowledge and access to required software and equipment to complete the assignment within the deadline.
• Well maintained, a self-promoted freelance profile on freelancing portals.

Freelancer Cover Letter Example (Text Version)

Dear Mr./Ms.,

As a highly experienced and reliable Freelancer, I am confident that my skills would qualify for your requirement of a Freelancer. Therefore, I am submitting this letter with all the facets of my project management skills.

Please go through the below highlights of my freelancing background:

• Healthy interaction with prospective clients to understand work specifications.
• Presenting the previous work samples to the clients that are similar in nature.
• Negotiate with clients over the project budget.
• Complete the work assignments in a prescribed format.
• Ensure that the deadline is not breached.
• Edit submitted assignments in case of errors.

I believe that I can surpass your expectations as my strengths lie in self-promotion, business development, project budgeting, and client servicing. I have extensive experience in marketing communications, social media advertising, visual branding, and copywriting for a wide range of clients.

Thank you for reviewing my portfolio and for considering me as a potential Freelancer for your project. I am submitting my resume to offer further detail about my academic records and previous work achievements. I am hoping to have a detailed conversation about what I can bring to the table once hired.

Best Regards, [Your Name]

Quick Tips For Freelancer Cover Letter For Experienced Seekers:

Demonstrate the degree of experience you’ve achieved in the field and the number of projects successfully delivered to the employer to understand your credibility.

Sending a non-targeted resume can ruin your chances of getting selected for a job role. Therefore, seek help from our Freelancer Resume Sample .

Customize Freelancer Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Related Others Cover Letters

Cover Letter for Freelance Writer: How to Create One + Template

Cover Letter for Freelance Writer Customizable Template.

Have you ever wondered how to create a cover letter that gets you that awesome freelance writing job but aren’t sure where to start? While it may seem that creating a cover letter for a freelance writer that showcases your skills is difficult, it’s actually easier than you think!

A cover letter is designed to interest an employer enough that they want to read your resume. And since sometimes hundreds of people apply for online freelance writing jobs, standing out in a sea of applicants can be the one thing that gets you the job. 

So, it’s important to be unique but professional and illustrate with words why you’re the talented writer for them!

Most freelance writers advise you to cold email businesses in your niche to get freelance writing jobs, and that’s the long-term strategy I teach too. BUT, in the beginning, I started with job boards WHILE I did cold pitching, so I submitted a ton of cover letters and resumes.

I’m going to show you a format that you can use for every cover letter so you can just plug in the information for each section.  Then, when you’re finished, you’ll have a cover letter that shows why you’re the best person for the job. 

What is a Cover Letter?

A professional cover letter is a document that you submit with your resume when applying for a job. It should be one page, introduce you, and summarize your employment history while adding wording that matches the things the employer asked for in the ad. 

Essentially, a cover letter is an abbreviated story about your past work experience and the relevant skills that make you right for the job. 

Here you can inject a little of your personality and connect with the person behind the business. 

But each cover letter needs to be unique and tailored to the position you’re applying to. And while there are many cover letter generators and builders, it’s easy to create your own template.

So, if you stick around, I have a free cover letter template for you in just a little bit because being able to write your own cover letter is a good skill to have.

What are the Different Types of Cover Letters?

You may not know it (I didn’t initially), but technically, there are different types of cover letters that you use in various cases. 

Traditional Cover Letter for Job Applications

This cover letter is the one you include with your freelance writer resume when you apply for a job. It’s the one I’m talking about in this blog post.

It’s also known as an email cover letter since many people apply for jobs online today.  

Letter of Interest

A letter of interest or prospecting letter usually is an inquiry into job openings at a specific company. 

Referral Cover Letter

This letter is one when you use the name of a person who referred you to a particular job with a company. These letters are very helpful, especially if the company you’re applying to knows the person referring you.

A cold pitch can be considered a cover letter, too, because it’s a letter you send to a company that doesn’t have any job advertisements. You’re essentially introducing yourself and showing how you can help. 

These are just a few examples of cover letters and now we’re on to the good stuff – Tips for writing a cover letter that gets you the job.

Related: 6 Top Tips for Creating Your Freelance Writing Business Plan + Template

Tips for Writing the Best Cover Letter

Here are some helpful tips on writing a cover letter for a freelance writer, and don’t worry, you don’t need superior writing abilities to create a great one. 

1. Make It Simple and Easy to Read

Keep your freelance writer cover letter simple, brief, and easy to read. The more concise it is, the more likely the employer will actually read it. 

Choose a font that’s perfect for a cover letter and easy to read, such as Lato, Calibri, Georgia, Arial, and other ones that are not too small or fancy. This is not the time to choose an elaborate font that you think is pretty.

Also, don’t make the font smaller than 12 pt and keep the margin to around one inch all around. This format makes it easier for the person looking through hundreds of cover letters to skim yours quickly.

2. Make Each Cover Letter Unique

I know I mentioned this already, but it’s essential. Each job and each business is different. If you want an effective cover letter that connects, don’t send the same one word-for-word to every job you apply for. In fact, doing this may prompt the company to trash yours. 

A unique cover letter demonstrates that you took the time to learn a little about the company and paid attention to the job description . Each business has different goals and different problems. Therefore, customizing your cover letter may get you noticed.

A good number of words to aim for is 300 to 500 or a little more. If your cover letter goes onto a second page, then edit brutally, only keeping the things you need. 

If it’s way under a full page, think of how you relate to the company, what experience this employer would find beneficial, and past jobs that relate. 

3. Keep It on One Page

I talked about this earlier, but it’s another important feature of a successful freelance writing cover letter. The best cover letters that convert well only have a few paragraphs on one page.

If you’re finding it hard to add anything, this may be the time to look for a more entry freelance writing job to build your freelance writing portfolio.

4. Make Your Intro More Interesting

The most common way to start a cover letter for freelance writer jobs is, “I’m writing to apply for (Name of Position).

While it’s simple and straight to the point, it falls flat. I’ve actually used, “I’m excited to apply for the Senior Freelance Writing position at ABC Company.” Then you can go on to connect with them, like explaining that you read one of their articles and point something out to relate to.

Or maybe they won an award recently, and you can compliment them on it. You could also feel strongly about the company’s mission. 

Calling out something related to the company shows that you took the time to check them out, and you may be a good fit for their business. 

Related: The Ultimate Guide to Freelance Writing for Beginners

5. Don’t Repeat What Your Resume Says – Expand On It

Your resume should also be short (not more than two pages), so you can expand on it in your cover letter but make sure you don’t repeat yourself. This is the time to explain how your experience is relevant to the business and job you’re applying for. 

Explain and further detail a related accomplishment or explain how your experience can solve their problems.

6. Use Statistics and Numbers

The cover letter is the place to show evidence of how you’ve helped your former clients. For example, if you have statistics that show your content helped them increase their email list 25 percent, or you helped increase their sales fifteen percent. 

You won’t have statistics often, but you can even talk about the comments on your content or how many times it was shared.

7. Try to Find the Name of a Contact Person

If you can, try to find a point of contact and address your cover letter to them. Sometimes this isn’t easy to do, but places like LinkedIn let you search for specific positions.

You can look on the company website or even call them to find out the information you need. They’ll recognize the time you spent addressing them specifically. 

8. Don’t Point Out the Skills or Experience You’re Lacking

It’s tempting for many people to point out what they’re missing and apologize. Unfortunately, one of the worst things you can do is mention what skills or degrees you don’t have. Instead, highlight the skills and experience you have and why that makes you an excellent fit for the role.

Now, if you have gaps in your employment history, such as you took time off to raise your kids or were laid off, this is the time to explain that gap. First, be brief and then get back to discussing your experience and skills.

9. Be Yourself and Show Your Personality

While you need to be professional in your cover letter for freelance writer jobs, you don’t need to be overly stuffy. Also, don’t use cliches like “team player,” “go-getter,” “to whom it may concern,” “I’m the perfect fit,” I have excellent verbal and written communication skills,” or other similar phrases. 

You don’t want to come across as fake, so showing a bit of your personality is not only okay, it’s good.

10. Use a Cover Letter Template

Before you write your cover letter for freelance writer jobs, look at examples and templates to see how to structure yours. And a cover letter template lets you write and customize your cover letters quickly.

Like I mentioned earlier, you can use my template and example to help you set up your own cover letters easily. 

Now let’s learn how to write a cover letter step by step.

How to Write a Cover Letter for a Writing Position Step-by-Step

Sign up for my sample freelance writer cover letter example and template at the end of this article or up above so that you can go through this process step-by-step. 

Your Contact Information

You’ll see at the top of my template there’s room for your information. Your name goes up at the top, and you add your address, phone number, email, and LinkedIn profile, plus a link to your portfolio.

I also have a portfolio at ClearVoice, so if you have any other places for your portfolio or hire me page, you could add those to this section. You could add your Skype name too as many people do interviews by Skype.

Just don’t make it too cluttered and link to too many things. Instead, add the most critical information and the links you think are relevant to the job. 

Employer Information

In this area, you want to put the date and then address the HR Manager, Marketing Director, or Vice President – whoever hires the writers for that company. I’ve seen various titles in that role and even talked to the CEOs of small companies who needed a writer.

*Note If this section seems too formal, you can get rid of it.. I wrote a lot of email cover letters, and this would seem awkward in many of those. It depends on the position.

Introduction

Here you introduce yourself and your freelance writing niche. Then, explain why you’re the best person for the job. 

Bring in areas of your life, whether personal or professional, to illustrate why they should choose you. For example, since I wrote blog articles for businesses in the security industry in my first niche, I referred to my 20 years of experience as a police officer.

It helped people see that I had the knowledge and background they needed. 

Also, mention how you can solve their problem with your writing.

Make a Personal Connection

I can go one of two ways next, depending on how you set up the introduction. Sometimes, like when I’m cold pitching , I start by connecting with whoever is reading my cover letter here.

Personal connections really help show that you took the time to do your research on the company and that you relate to them. 

Maybe you connect to their mission or values, or perhaps it’s your dream company, and you remember reading their blog, or you took one of their tips and used it successfully.

Telling a story that connects you to them in your cover letter for freelance writers is powerful. 

If the next logical step in your letter is more about your expertise or qualifications, you can start with those. Then lead into a connection in one of the next to last paragraphs. 

Qualifications and Expertise

For example, I used my 20 years of experience in law enforcement as evidence that I had the knowledge and background necessary to write blog articles for security companies.

I didn’t have a hefty writing resume when I started. But I had a Master’s degree in Intelligence Studies, a Bachelor’s in Criminal Justice, and all those years working in law enforcement.

Companies were willing to give me a chance because finding a good writer in that niche is hard. I don’t know many other writers in that niche.

Maybe your previous job as an administrative assistant for a chiropractor will help you write case studies or blog articles for chiropractors and other holistic practitioners. 

There are other ways you can get the freelance writing experienc e you can use on resumes and in your cover letters, like guest posting or contacting a company and offering to write a free article for them.

Normally, I wouldn’t say work for free, but it’s worth it if you can get a portfolio sample and experience. 

This section is also the place to bring up your hard and soft skills  that are assets for the position. 

How to Create a Freelance Writer Cover Letter Template

Creating a template you can use for each job application is simple. I’ve already made one for you! My template makes it easy for you to write your own freelancer cover letter . It’s also the perfect freelancer cover letter example , so you have an idea of how to create your own.

You can use it in Google Docs, or if you’re old school like me, download it into Microsoft Office by selecting FILE in the top menu to the left and scrolling down to download.

You can also create your own template in Microsoft Office. They have a lot of great letter templates. There’s a business letter template in Google Docs that works as a cover letter template too. You can sign up for the template below.

Can you pay someone to write your cover letter?

Yes, you can totally pay someone to write a cover letter for freelance writer jobs for you. But it can get expensive if you apply to a lot of work-from-home jobs as I did initially.

There are also cover letter builders that help you format one, but they don’t write it for you. You can also find other cover letter examples. You may find a different cover letter format works for you too.

Now that you have this handy template, you can do it yourself in under 15 minutes for FREE.

When should I write a cover letter?

Cover letters are common documents potential employers request during the hiring process. Some jobs require a cover letter, and you’ll usually see that in the job advertisement. The hiring manager, employer, or someone else in charge of hiring may request one.

It is also a good idea to write a freelance cover letter if someone referred you to the position you’re applying for or if you’re submitting an application directly to a person and know their name. 

Resume vs. cover letter, what’s the difference?

A resume lists your experience and skills and is purely factual and concise, while a cover letter goes into more detail about your experience and qualifications. 

It’s your chance to tell the employer that you’re the right person for the position. 

Both the freelance writer resume and cover letter are short. The letter should only be one page, while the resume shouldn’t go past two.

Related: 13 Simple Content Writing Tips for Beginners: How to Look Like a Pro When You’re Not

Final Thoughts on a Cover Letter for Freelance Writer

A freelance writer cover letter is an essential part of your resume. Though it’s a separate document, it either interests the employer enough to look at your resume or compels them to toss it in the trash.

Clearly, you want them to consider you further and look at your resume. So, since it’s like a good headline and can make or break you, writing a good cover letter is an important skill.

But you have my cover letter for freelancers to help you create an awesome letter employers actually want to read.

I hope you find some amazing writing gigs, whether that’s business writing or other writing projects. Remember, you don’t need a background to start a freelance writing career.

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Always include a cover letter for a freelance writer with your resume when you apply for writing jobs.

About The Author

Heather Ritchie

4 thoughts on “cover letter for freelance writer: how to create one + template”.

Thanks for this useful article, I am quite bad at writing cover letters and always struggle with them! Readability and keeping it simple are such important points though, even with all other forms of writing! Thanks once again!

Even writers hate writing cover letters but it’s so important! Glad it was useful, thanks for reading Sheryl!

A very helpful post as I am starting to reach out to brands more so sending ‘cold letters’ to them. Great points, and I will be adding my statistics to them now!

I’m glad you loved the tips, Claire. I hate cold emailing people still but it’s so important and it does get easier over time. Thanks for reading!

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Freelance Writer Cover Letter Example

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Start your Freelance Writer cover letter by addressing the recipient by name, if possible. This personal touch shows you've done your research and are genuinely interested in the role. Then, introduce yourself and your profession, and briefly mention your most relevant experience or skills. For example, "As a seasoned freelance writer with over five years of experience in the tech industry, I was excited to come across your job posting." This not only grabs the reader's attention but also gives them an idea of your background and why you're a good fit for the job. Remember, the opening of your cover letter should be compelling and make the reader want to learn more about you.

The best way for Freelance Writers to end a cover letter is by expressing gratitude for the reader's time and consideration, reiterating their interest in the role, and inviting further discussion. For instance, "Thank you for considering my application. I am excited about the possibility of contributing my writing skills to your team and would welcome the opportunity to discuss this further." This approach shows professionalism and eagerness. It's also important to include your contact information at the end, even if it's already on your resume. This makes it easy for the hiring manager to reach out to you. Lastly, sign off with a professional closing like "Sincerely" or "Best regards," followed by your full name.

Freelance writers should include several key elements in their cover letter to make it effective and engaging. 1. Contact Information: This includes your name, address, phone number, and email address. It's essential to provide this information so potential clients can easily reach you. 2. Introduction: Start with a brief introduction about yourself. Mention your profession as a freelance writer and your interest in the job. 3. Experience and Skills: Highlight your writing experience and skills relevant to the job you're applying for. If you have experience in a specific niche, mention it. For example, if you're applying for a health-related writing job and you have experience in that field, it's worth mentioning. 4. Portfolio: Include a link to your portfolio or samples of your work. This gives potential clients a chance to see your writing style and quality. If you have published work, provide links or references to them. 5. Understanding of the Project: Show that you understand the project by summarizing it in your own words and explaining how you can contribute to it. This shows potential clients that you've read and understood their requirements. 6. Availability: Mention your availability. If you're available for immediate start, say so. If you have other commitments, be honest about when you can start and how much time you can dedicate to the project. 7. Professional Tone: Maintain a professional tone throughout the letter. Even though you're a freelancer, you need to show that you take your work seriously. 8. Closing: End the letter with a professional closing. Thank the reader for their time and express your interest in hearing from them soon. Remember, the cover letter is your chance to make a good first impression. Make it count by showcasing your skills, experience, and enthusiasm for the project.

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Professional Freelance Writer Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Freelance Writer cover letter. Just replace personal information, company application data and achievements with your own.

Cover Letter Guide

Have a freelance writer cover letter that tells your story.

Writing a Freelance Writer cover letter might feel like skating on thin ice – choosing between buzzwords mentioned in the job description and original content, while worrying about making even the slightest mistake.

And what can make this experience a bit more fun and exciting? You guessed it. Relying on expert advice and examples.

Luckily, we have you covered. Check out our tips on writing a memorable cover letter below.

There are several things you need to do if you want to make your cover letter stand out.

First and foremost, make sure to stick to a tone of voice that is either formal and more on the traditional side or completely matches the company culture.

Second, make sure you’re not just re-writing your resume. Rather, build upon it.

And third, focus on achievements and motivations, rather than plainly listing your hard skills.

Now, if you want to stay on top of your cover letter game, we’ve got some additional tips for you.

How to choose the most suitable salutation and make a good impression

Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.

For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.

• Dear Mr. James,
• Dear Human Resources Manager,
• To the [team you're applying for] Department,
• Dear [company name] Recruiter

You wonder what the key to good introductions is? (Moderate) Creativity!

You’ve probably heard that many people out there have started using phrases like “I found your job advert on platform X and decided to apply”, right?

And what’s wrong with such phrases, you may ask. They’re outdated and they definitely won't make you stand out, to say the least.

So go for something different. Begin your cover letter by sharing your excitement about the company, the position, and even the field.

Don't skip on your Freelance Writer soft and hard skills

So you’ve listed all your hard skills on your resume, now what?

It’s time to think about the soft ones. But remember, it’s essential to not just list your soft skills but to link them to the actual ways they can help you do well in the future.

And what about hard skills, have we completely crossed them out? No, not at all. You still need to mention some of these if you want to pass applicant tracking systems that screen texts for certain keywords. Check the requirements section of the job advert for a complete list of phrases you need to include.

Show how passionate you are to join the company

Proving that you are familiar with the company, its problems, and its goals is without a doubt one of the best ways to stand out.

If you want to show your passion for the company, mention how your skills and previous achievements can help the team grow.

It’s also worth mentioning how your experience can help resolve some of the most common industry issues.

Go for a strong ending

Using the right words to end your Freelance Writer cover letter is essential for two reasons.

First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.

The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.

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