When (and when not) to use PowerPoint animations

When (and when not) to use PowerPoint animations

So you’ve been reading our blog and learning some powerful tips on how to add animations to PowerPoint slides . You’ve even been practicing, and are getting the hang of choosing the right animations, and making sure they play smoothly.

But the last question you come to is, “when should I add animations to my PowerPoint?”

The answer, as with all things in PowerPoint design, “it depends.” So in this blog, we’re going to run through a couple common situations when you might think of adding PowerPoint animations, and our recommendations for each. Let’s dive in!

What kind of deck is this, and what kind of audience?

Marketing or sales presentations.

Is this a marketing presentation? Are you trying to sell a product or an idea? Is your audience a potential customer? This is literally where the ad industry term sizzle originates. So as long as you are free of any technical concerns (more below on this), you can definitely include some PowerPoint animations.

Final answer: YES

Financial or Board presentations

If you are presenting to a more “buttoned up” audience, they may not see the value in animation the way other audiences do. If your audience is only interested in numbers, then that’s what you should give them. Instead of forcing animations, devote that time to improving your content.

Final answer: NO

Human stories and emotional content

These may be slightly less common overall, but many presentations rely on human interest stories, emotional resonance, and other forms of empathy. In these cases, PowerPoint animations can either add to your story, or cheapen your message, so proceed with caution.

Final answer: DEPENDS

How is your PowerPoint being presented?

Keynote stage or large room.

Keynotes might be the only time we pump up the animation for sheer sizzle. They are often used to build enthusiasm or hype, so drama and theatrics are right at home here. That said, all of our usual advice about designing for your audience and not overdoing slides still applies.

For settings like most small to medium conference rooms, animation works well when kept simple. Use it to emphasize key points, clarify infographics, or for tasteful designs, but remember that bolder animations that would be at home in a keynote will feel like too much in this case.

Final answer: SOMETIMES

Virtual PowerPoint presentations

In our experience, using animations in remote presentations isn’t a great idea. Lag is a common issue with screen sharing, as well as pixelization, both of which will ruin the effect of your animation.


Printed or Leave-behind

If you are printing a presentation to send to someone, or leaving a copy behind after a meeting, you’ll either want to avoid animations or create a separate version without them. Obviously they won’t transfer to paper, which can cause other design problems as well.

How important is timing?

What’s the presenter's style.

Whether you are presenting or designing a deck for someone, it’s key to consider delivery style.

For people who like to control every click, YES

For people who like to improvise, NO

Is there a hard stop on the presentation?

Sometimes you just need to get to the point. If you have a time limit, or are presenting to a busy audience, you should skip the animation and focus on your content.

Will Animation help tell the story?

Animations play a key role in conveying your message.

Infographics and moments of emphasis can benefit from information moving and flowing in certain directions, or coming in at certain times.

Can your animation help set the mood?

Sometimes there is a lot of time spent on the opening slide of a presentation. In these cases, adding a looping movie or GIF to the beginning of presentation is a passive way to get a ton of extra sizzle in your deck before you’ve even spoken a word. It can set the tone for the meeting and get your audience tuned in to you.

Will you reuse these slides later?

Are you the only person using these animations?

It's common for slides (and whole presentations) to be shared, reused, or pulled apart for use in other presentations later. If your slides include animations and will be used outside the original slide deck, you might want to hold off on adding animations, since you don't know who will pick them up next or how they will be used.

If it's a custom, one-time-use presentation, then you are good to go.

Final answer:    SOMETIMES

As you can see, there are lots of times when PowerPoint animations are the perfect addition, and plenty when you should avoid it altogether. Basically, when you are learning to add animations, just remember the guiding principle of all PowerPoint design: “it depends.” Think clearly about your audience and your skills, and you will find smart, useful opportunities to improve your presentations with PowerPoint animations!

Update (03/24): we’ve revised this article to add some new details on best practices for PowerPoint animations

Looking for more information about presentation visuals and beyond? Check out our resources for expert advice and tested strategies.

Presentation Design 101

Presentation Training


PowerPoint design

PowerPoint tips and tricks

About the author

Danielle John is the founder of VerdanaBold. She has more than 25 years as an award-winning designer and creative lead, directing the visual expression and production of thousands of high-value new business pitches, C-level presentations and internal presentations for major global brands. When she's not busy at VerdanaBold, she can be found antique shopping and spending time with her husband and two kids.

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Home Blog PowerPoint Tutorials PowerPoint Animations: Animate Text, Objects, and Slides in Your Presentations

PowerPoint Animations: Animate Text, Objects, and Slides in Your Presentations

Cover for how to create PowerPoint Animations

Working with graphic assets can bring a degree of expectancy when delivering a presentation, such as in the case of PowerPoint animations. They can help add emphasis to slide content and reveal parts of the slide gradually to help presenters discuss topics sequentially. 

As a presenting software, PowerPoint provides all kinds of animations for emphasis, entrance, exit, and to create a set motion. Join us today to learn all about animations in PowerPoint and unleash your creative potential.

Table of Contents

How PowerPoint Animations Can Benefit Presentation Design

Understanding powerpoint animation basics, types of animations in powerpoint, how to animate text on powerpoint, animating objects for visual impact, crafting seamless slide transitions in powerpoint, mastering advanced animation techniques in powerpoint, dos and don’ts of powerpoint animations, real-world use cases of animated presentation slides, recommended animated powerpoint templates, enhanced engagement and understanding through animations.

Dynamic presentations can have many benefits. The importance of such animations is often only realized by people familiar with PowerPoint. As we’ve seen in our guide on visual communication , graphical elements can make concepts more understandable. In the case of animations, we can use the transitions between slides or elements to split concepts and make them clearer.

Audience engagement is another factor, as eye-catching slides often include surprise elements hidden behind animations. These elements attract the audience’s interest and increase retention rate. In this case, animations serve as powerful presentation aids for the speaker.

Capturing Audience Attention

PowerPoint animations are more likely to capture the audience’s attention than static slides. The moving objects on-screen are the type of visuals people are likely to find attention-grabbing instead of trying to read through static slides or looking at static images. On this behalf, storytelling techniques boost their efficacy in connecting with the audience by implementing animations and transitions rather than sticking to static slides. 

Emphasizing Relationships Between Elements

Whenever we work with contrasting values, like pros and cons slides , animations help the presenter highlight areas of interest or disclose the opposite values section by section. This, in turn, structures the speech for real-time interaction with the graphical assets rather than having the audience read the slide and lose focus on the speech. 

Interactive Presentations

As mentioned before, presenters can craft compelling stories through the careful use of animations in PPT. What is often overlooked is the link between interactive presentations and animations. For instance, a speaker can deliver different outcomes of the presentation by selecting one path whose outcome is revealed through an animation. This “wow” factor induces surprise and creatively presents case scenarios.

Another option is when introducing your team in presentations. Rather than using static slides, incorporating animations gives more rhythm to the presentation and invites the public to interact with the speaker.

Getting Started with Animation in PowerPoint

To start with animations in PowerPoint, select an object you wish to animate and go to the Animations tab to choose an animation to add to the slide element. When adding animations to multiple objects in a slide, you should consider the sequence you wish to use to animate objects.

Animations tab in PowerPoint

Accessing Animation Features

When accessing animation features, you will come across various animation types. By expanding the Animations menu, you can select animations for entrance, exit, emphasis, and motion paths to create a path for your animated sequence. You can also click to instantly preview an animation for the selected object or switch to slideshow mode to see how the animation will appear.

All animation options

Adding Animations to Text and Objects

Once an animation is added to a text or object, a number is assigned. This number shows the sequence in which the object will be presented. For example, the object will be the first to be animated on screen, followed by two, three, and so on.

Sequence number for animations in PowerPoint

You can adjust the sequence of animations, triggers, and other settings from the Animation Pane in PowerPoint.

Animation pane and trigger

Timing and Sequence in Animations

The Timing menu in the Animations pane provides options to set the duration of the animation, the time to delay the animation on the screen (if necessary), and to assess if the animation starts on click, with the previous or after the last animation. How you select these animations will help you adjust the time and sequence of the animations. For example, you can use ‘ with previous’ option to show two animated objects simultaneously.

Controls for animations

Entrance, Exit, and Emphasis Animations

Some of the most commonly used animation types fall under three categories: entrance, exit, and emphasis animations.

Entrance Animations

The Entrance Animations are meant to start or introduce objects. You can explore all entrance-related animations by going to Animations -> Animation (menu) -> More Entrance Effects . This will reveal all entrance animations you can click to preview for a selected object. These often consist of basic animations with effects like appear, fly-in, float-in, strips, wheel, circle, box, dissolve-in, split, wedge, wipe, plus, diamond, checkerboard, blinds, etc. The animations can be divided into three categories: basic, subtle, and moderate. These categories help identify the type of effects in each category according to how prominent they might be on screen.

Entrance PPT animation

Exit Animations

The Exit Animations are meant to help exit a slide or animated sequence to close a topic or subtopic, or to conclude the on-screen animations for a slide. These animations are similar to the Entrance Animations with the same effects. You can use these animation types for an exit sequence using effects like blinds, circles, checkerboard, box, plus, split, wedge, wipe, diamond, dissolve out, contract, swivel, fade, zoom, basic zoom, collapse, float up, etc.

Like the Entrance Animations, you can go to  Animations -> Animation (menu) -> More Exit Effects to preview the animations and to see the three categories for basic, subtle, or moderate animations.

Exit PPT animation

Emphasis Animations

Other than basic, subtle, and moderate, the Emphasis Animations come with an additional category, ‘exciting.’ Emphasis animations in PowerPoint provide visual aids for emphasizing content within slides. The effects for these animation types in PowerPoint are also quite different from the entrance and exit-themed effects. Effects like fill color, grow/shrink, transparency, line color, teeter, color pulse, object color, desaturate, darken, lighten, blink, wave, and others can help emphasize an object within a slide to make it pop out before the audience.

Emphasis PPT animation - Emphasis Effect Animations in PowerPoint (Fill Color, Grow/Shrink, Line Color)

Exploring Motion Path Animations

If primary effects aren’t what you want, it’s time to switch to Motion Paths . These are animated effects in PowerPoint that showcase objects across a specific path. In other words, these are elaborate animations that drag objects on the screen based on a particular shape or path, such as a 4,5, 6, or 8-point star, crescent moon, circle, diamond, football, heart, octagon, pentagon, square, trapezoid, teardrop, right triangle, arc (down, right, left, up), curvy right, bounce right, etc.

Motion Paths are divided into four categories. The basic effects consist of shapes, whereas, Line Curves provide lines and curves to animated objects. Similarly, the special category contains more elaborate effects such as inverted square, loop de loop, peanut, bean, curved square, etc.

Motion Path animation

Choosing Appropriate Animation Styles

When choosing animation styles, picking a style that best resonates with your presentation slides is important. The animations’ names and categories can help you identify what might work for you. Furthermore, after adding an animation, you can go to Effect Options to view the various directions and options used to refine the animation to build your sequence further. Depending on the animation type, you can pick variations of the animation, directions, colors, transparency, points to edit or lock, or other options for selected effects. The image below shows the variations for the Wheel animation in PowerPoint via Effect Options .

Effect Options for PowerPoint Animations

Similarly, if you select Transparency from Emphasis Effects, you can choose how transparent the object will appear on the screen. Likewise, many color-themed effects enable picking a custom color to animate an object.

Transparency effects for animations

Since Motion Paths are unique, you will get options to edit points, lock paths, reverse the direction of the default animated sequence, etc.

Edit points in Motion Paths PowerPoint

Now that you know how to animate in PowerPoint, it’s time to explore making written content more interesting using animations.

Start by opening a blank PPT file and adding a placeholder text. The idea is to learn how text interacts with animation effects without working with complex graphic layouts.

Creating a placeholder text in PowerPoint

Select the text and switch to the Animations tab. In there, pick an animation effect of your preference. You will get a preview of the effect applied – which will show the number of the animation order once completed.

How to animate text in PowerPoint

Animations for text, like any other animation, can be controlled in terms of behavior by accessing the panel at the right-most section of the Ribbon.

Controls for text animation

Additionally, we can expand the animations panel to select from the different effects offered by PowerPoint.

Animations for text in PowerPoint

Animating Text Elements on PPT Templates

Animating text elements to highlight key aspects of your slides can be a great way to create engaging presentations. The Animated 3D 4 Steps & Core PowerPoint Template shown below are among the Animated PowerPoint templates at SlideModel that animate objects and text elements for emphasis while retaining a clear layout.

As visible from the animated sequence from the Animation Pane in the image below, the slide deck uses animated text boxes with a mix of other slide elements to create a sequence where a four-step diagram is highlighted with supported text to help elaborate each part of the diagram in an animated sequence. We can add, remove, or modify the included effects via the Animation Pane.

Animation Pane in PowerPoint

Balancing Text Animations for Impact

By balancing text animations, you can have maximum impact when highlighting content for your slides. The animations can be triggered to start simultaneously to reveal all the text after a sequence of objects, before objects appear, or one by one to reveal the diagram contents gradually.

Linking triggers for animations

Animating Images, Shapes, and Charts

When animating shapes and images, you can use a variety of animation types for entrance, exit, and emphasis, and to make the content pop out. However, charts require subtle animations, and it’s best to use basic effects to reveal charts, such as Appear and Disappear .

The Animated Network Diagram PowerPoint Template is an example of how to animate shapes.

Animated Network Diagram PPT template

The template’s title slide reveals shapes and icons in the form of a diagram in an animated sequence.

You can also include images in such a template to customize the given diagram and animate it to reveal the image simultaneously or after a set of objects has already been revealed.

Animating pictures in PowerPoint

If you are including a chart in your slide that is to be animated, make sure the animation corresponds to other elements that might also be animated. For example, you can trigger the chart to be revealed after the slide title with a simple Appear effect. In such a case, the chart can be displayed altogether or gradually, in animated form.

How to animate a chart in PowerPoint

Applying Object Animations Strategically

When placing slide objects, you must apply the animations strategically to avoid revealing information out of sequence. Furthermore, it is also worth considering how your effects appear. For example, in the image of the diagram below, would you prefer the diagram to appear floating upward or downward? Such considerations and other vital elements, such as your branding needs, are important to ponder when setting your animated sequence.

Order PowerPoint animation options

Enhancing Presentation Flow with Transitions

While Animations for PowerPoint are one way of making your slides engaging, PowerPoint Transitions is another. You can access them via the Transitions tab in PowerPoint and apply transitions between slides.

Transitions panel in PowerPoint

While many legacy transitions provide basic effects when switching between slides, some of the more recent additions to this menu, such as Morph Transition , enable the creation of elaborate animations by using Transitions to animate your slides. The below example shows a slide with the Morph transition, giving an animated effect to the diagram.

Morph Transition PPT

Maintaining Coherence Between Slides

When applying Transitions, it is essential to maintain coherence between slides by ensuring they don’t overlap with any added Animations. To do this, you should preview your slide deck to see how it might appear once all the animated effects have been included in your slides. Like PowerPoint Animations, you can also use Effect Options for Transitions to set a sequence or direction that best suits your needs.

Transition Effect Options in PowerPoint

Layering for Complex Animation Effects

Using layers of multiple objects and slides can easily create advanced animation effects. This can be done using not only PowerPoint animations but also transitions. The Animated Pendulum Swing PowerPoint Templates from the SlideModel archive of animated templates use Transitions like Morph to create animated sequences. The below example shows a swinging pendulum created using Morph.

Animated Pendulum PPT slide

Combining and Triggering Animations

Depending on the number of elements within a slide and the animations used, you can use triggers to customize and set sequences for slide elements to animate. The example below shows the selected pendulum’s various linking options for the on-click trigger. By placing your slide objects to be connected and triggered with different parts of your slide, you can create and customize animated sequences that can be pretty attention-grabbing. 

Triggers for Animations in PowerPoint

PowerPoint Animation Painter

If you thought you had to start from scratch to animate each slide of your presentation, you are sorely mistaken. Much like the Format Painter option in PowerPoint, we can find Animation Painter , which is accessible via the Ribbon under the Advanced Animation control options.

Animation Painter in PowerPoint

This tool helps us duplicate animations between elements of the same slide or copy animation effects from one slide to another. As a format copying tool, it requires at least one animation effect to be placed otherwise the option is grayed out.

Creative Experimentation

Experimenting with Animations in PowerPoint can be pretty helpful to avoid making monotonous presentations. Experimentation does not necessarily require making slides from scratch, but you can also use ready-made templates such as the 3D animation PowerPoint Templates at SlideModel. Alternatively, some slide deck templates offer a considerable range of animation effects intended for maximum audience engagement, which users can quickly customize by editing placeholder areas for text, images, and logos.

Below is a list of do’s and don’ts of PowerPoint Animations for making presentations that best use animated effects.

Maintain Animation Moderation

It is essential to maintain moderation when using animations, as the use of too many animations on a single slide or presentation can make the content confusing.

Use of Appropriate Animations

Try to use appropriate animations for slide objects. The animation should suitably show if the object is to enter, exit, be emphasized, or be highlighted using a motion path.

Avoid Animation Overload

Avoid flashy animated sequences unless your presentation is meant for an audience that might find engaging, such as children in a classroom session.

Subtle can be Just as Engaging

Sometimes, subtle animations can be just as engaging as an animation with an elaborate effect. This can, in fact, be a better option than using animations that might be visually overpowering or difficult to follow due to elaborate effects.

Ensure Visual Consistency

As discussed earlier, it is vital to maintain consistency in using animated effects. Be it Animations or Transitions, using flashy effects or too many diverse effects can hurt how the audience perceives your content, as it might become confusing, visually overpowering, or unprofessional. In such a case, the audience might quickly lose interest in the presentation, leading to Death by PowerPoint.

Less is More

The design language of visual designs over the past decade or more has been intended to use fewer effects and graphical elements with ample space to make the interface look clean. Be it Modern UI or Material design apps, this design language has been evident across desktop and mobile UIs. Using the same concept, you can design your slides with fewer animations and graphical elements to make your content more visually appealing.

Turning PowerPoints into Millions

Courtney Allen, a professional PowerPoint designer who came out of a BFA in graphic design from Boise State University, had all but PowerPoint as a part of her portfolio. She started her freelancing career via Upwork, making over a thousand PowerPoints for clients, bringing in as many as $2 million. She suggests using simple designs and animations to make the most out of PowerPoint presentations. 

Guy Kawasaki Pitch Deck

Guy Kawasaki, a former Apple employee, whose famous 10-slide pitch deck has inspired a variety of PowerPoint templates. This rule was designed for startups and business presentations, focusing on pitching a concept to investors. While this isn’t directly related to using animations in presentations, it is an example of making the best use of minimalist content in a few slides. You can learn more about the Guy Kawasaki pitch deck from our article about the 10/20/30 rule for PowerPoint presentations .

How not to use an Animated PowerPoint Presentation in Court! 

Presentations with animations aren’t always a great idea. In 2014, a court in the United States criticized a PowerPoint presentation by the prosecutor, which led to the court throwing the case out. The presentation was made with sound effects and animations, with flashy elements like the bullseye. Some of the significant mistakes made by the prosecutor included ‘visual advocacy,’ where the defendant was marked with the word ‘guilt’ in the slide deck. Not to mention, the animated presentation seemed to be aimed at influencing the court using visual aids. Something that did not sit well with the court.

Use of PowerPoint by the US Military

The US Military has often been accused of Death by PowerPoint for preparing what some call the worst PowerPoint slides ever created. The issue became so profound that in 2011, it was revealed that an executive communications manager at Microsoft, Dave Karle, was tasked with ensuring that the US military could finally start using the software properly. After discussions with top military officials, an updated military presentation method was created, consisting of a number of presentation templates, tips, and graphics and more than 6000 map symbols. 

In this section, you can check some ready-made templates that can be easily customized for your presentation’s purposes. All these templates feature professionally made animation effects with native PowerPoint tools.

1. Multi-Purpose Animated PowerPoint Slide Deck

what makes a presentation graphic to be moving when played

Those looking for how to animate in PowerPoint now have a ready-made solution to create mind-blowing presentations in a couple of minutes. This slide deck contains 26 slides in a broad selection of topics. We can present facts, introduce our team, our company, display charts with animated effects, and so much more. Check it out now!

Use This Template

2. Animated 8-Step Social Media Carousel PowerPoint Template

what makes a presentation graphic to be moving when played

Bring dynamism to your social media posts by implementing this vivid social media carousel template. With eye-catching animated effects, this template emulates the typical carousel posts we can find on platforms like LinkedIn or Instagram.

3. Problem Solving Animated PowerPoint Template

what makes a presentation graphic to be moving when played

Bring professional graphics to troubleshooting sessions with your team. This template, filled with PowerPoint animations, offers a user-friendly approach to conventional problem-solving situations in which the team has to observe the Issue Matrix, suggest possible solutions, and prepare an implementation plan and its corresponding process flow diagram. Thanks to its high-quality animation effects, the speaker can introduce the facts individually, without diverting attention from the speech.

4. Animated Company Profile Presentation Template for PowerPoint

what makes a presentation graphic to be moving when played

We’ve seen this template as one of the examples of animations for PowerPoint. It is a 21-slide solution offering all the tools required for a corporate-styled company profile presentation, specifically tailored for service businesses.

5. Corporate Company Profile Animated PowerPoint Template

what makes a presentation graphic to be moving when played

An alternative option for company profile presentations, featuring a minimalistic graphic layout with a broad variety of animation effects. Check these 12 slides and customize them with information relevant to your organization – we bring complex animation effects in a ready-made format. Colors and placeholder images can also be replaced.

6. Animated Roadmap PowerPoint Template

what makes a presentation graphic to be moving when played

Bring more action to any planning meeting using this animated PowerPoint roadmap template. After a clear path overview, each milestone slide contains animation effects to introduce relevant information to the topic. It is a new take on traditional roadmap presentations that allows the speaker to pace themselves regarding how to disclose the information about the strategy to embark on.

7. Animated Pros & Cons Comparison Slide Template for PowerPoint

what makes a presentation graphic to be moving when played

We mentioned the advantages of using PowerPoint animations to discuss contrasting values of a situation. Well, this animated Pros & Cons slide is the ideal tool for that purpose, offering a generalist view, then two accompanying slides for Pros & Cons, respectively, with animated effects to introduce additional information per point.

Using animations to make visually appealing and engaging presentations requires ensuring that your content corresponds with your added animated effects. It is always best to use animations in moderation and to keep your slides minimalist while unleashing your creativity as a presenter. Using ready-made PowerPoint templates can also help give you a good starting point to begin experimenting with animations and effects. This can also be useful for people new to PowerPoint Animations to explore what is doable with an animated slide deck, using animated sequences tailored for customization. 

Whether you’re using an animated template or making one from scratch, a preview in slideshow mode can save you a lot of trouble with potential issues tied to animated effects. Last but not least, using animations in PowerPoint isn’t always necessary, and you can even go for a simple slide deck with a handful of slides. What matters is that you should be aware of the information being presented, and the visual aids should be just to aid your slides and not meant to be the whole package on their own.

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Animations, Microsoft PowerPoint, PowerPoint Tools Filed under PowerPoint Tutorials

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what makes a presentation graphic to be moving when played

.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices The #1 rule for improving your presentation slides

by Tom Rielly • May 12, 2020

what makes a presentation graphic to be moving when played

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

Example slides showing how a short title is easier to grasp than a long one

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

Example slides showing how a single image is more powerful than a cluttered slide

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Examples slides showing how it's better to convey a single idea per slide vs a lot of text

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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10 Best Animated Presentation Software You Should Know About

Written by: Orana Velarde

Static presentations have long been the norm, but why settle? Instead, consider creating animated presentations that have vibrant and eye-catching designs. Using animated presentation software will help make your presentations shine and stand out from the crowd.

What is an animated presentation? It’s a presentation that has moving parts inside the slides and creative slide transitions. In some cases, you can even have your animations trigger as you click on the slide.

These effects can make your presentation much more engaging for your audience. Not only that, it gives you, as the presenter, cues to move forward with the information on the slides. Sure, PowerPoint can be animated too, but there are many other, better options for animated presentation software that you should know about.

Ready to create a presentation that impresses your audience? Use our presentation software to create beautiful slide decks with smooth transitions, advanced animation, pre-animated assets and more.

10 Best Animated Presentation Software

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Animated Presentation Software FAQs

animated presentation software - Visme logo

An animated presentation software allows users to apply special effects to the transition between slides. Using a tool like Visme will turn your presentations into works of digital art.

The animation options are classy, easy to use and never over the top.

Visme's animated presentation templates  include a staggered animation of elements right out of the box. So, even if you don’t add anything else to your slides, a finished Visme presentation will already be animated and ready to go!

If you don’t like the way this default transition works, you can change it inside the slide controls.

Below are the different animation controls available inside Visme.

Slide Transitions

As I mentioned before, Visme presentations come animated right out of the box .

But there are plenty of other options if you want to change that. Click on the gear icon in one of the slides and you’ll see the option for “slide transitions.”

animated presentation software - slide transitions

You can choose between the following:

  • Transition delay
  • Advance after
  • When a video is done playing

The last one only applies if you have added a video to your slide.

The default transition style is “enter from side” but you can also choose from the following:

  • Staggered fade
  • Enter from bottom
  • Enter from top
  • Simple fade

All choices can be selected for one slide at a time, or for all slides. This is practical when some slides have media, like video or audio narration.

Pro-tip: Stick to one style or at the most two. If you mix and match too many styles your presentation will look confusing and the magic of animated transitions will be lost. Also, if you add animation to your elements, these have to work together with your slide transitions!

The animation controls in Visme are available for every single element on a slide. To access them, simply click on an element, click Actions and click Animate to open the animations menu.

animated presentation software - animations animated presentation software - animations

Next, select if you want the animation as an element enters the stage or as it exits.

Then, set the timing for the animation and then pick the animation style .

You can choose from the styles below:

  • Fly from left
  • Fly from right
  • Fly from top
  • Fly from bottom

After you have added at least one animation, you’ll be able to see the animation timeline. Click on the arrow next to the timer that now appears at the bottom of your screen to look at the basic or advanced animation timeline.

animated presentation software - advanced animations


To level up your presentations even more, add interactive elements to your slides. Some of the interactivity features that Visme boasts includes:

  • External links
  • Video embeds
  • Slide linking
  • Voiceovers activated on click
  • Hotspots for pop-ups or hoverovers

To add interactivity to your presentation, click on the element that you want to make interactive, click Actions then click Actions again from the menu that’s appeared. You can choose to link that element to an external web page, a slide or another element.

animated presentation software - interactivity

Animated Illustrations

The last major animation feature that Visme has to offer is our vast library of animated illustrations, graphics and presenting cartoons. Add characters, illustrations, gestures, special effects, avatars and more that help your slides move and catch your audience’s attention.

animated presentation software - Animated illustrations

If you want to know more detailed instructions on how to make presentations with Visme, watch our tutorial video on how to use the various features.

3D Animated Characters

Aside from the animated illustrations and graphics, Visme also offers an easy-to-use character builder you can use to create 3D animated characters .

Add these 3D characters to your presentations to instantly grab attention and boost engagement. In fact, you can also create a custom 3D character to represent your brand. This lets you design hyper-personalized presentations that strengthen your brand identity.

Customize the appearance of your character—from facial hair to skin tone—so it fits your vision. Then, choose an animation style or pose that matches your content (or keep your character static.) You can even save your custom 3D animated characters to use in other projects and presentations.

3D Data Widgets

Finally, transform boring statistics and numbers into visually engaging graphics that represent your data in the most engaging way possible. How? With Visme’s 3D Data Widgets .

Our 3D widgets are created by in-house professionals, which means you won’t find these graphics anywhere else. Show percentages, amounts and comparisons with 3D thermometers, batteries, clocks, stacks of coins and books and more unique graphics.

The best part? They’re all fully customizable. You can change the colors to fit your brand or design, and even rotate the objects in 3D.

what makes a presentation graphic to be moving when played

Prezi has been the animated presentation software of choice for educators for a long time. The zoom in and zoom out effects are always a delight with students of any age.

Let’s take a look at how animations work on Prezi and their range of customization.

First of all, Prezi uses animation as the way a presentation transitions from slide to slide.

The first slide has all the topics in a layout and the presenter must click on each one to enter a set of slides. When a topic is clicked, the effect is a zoom-in visual that takes the audience on a journey inward. The presenter can then exit that slide and zoom-out to the first overview slide again.

Additionally, all slide elements can be animated to fade in or fade out. Simply click on an element and add an animation. The animations for each element can be reordered easily with a movable tab.

animated presentation software - Prezi interface

From the animation controls, you can also add a new zoom-in area to any slide, which adds another level of information to the presentation.

Finally, the main overview page can have animation controls depending on what topic has been opened, creating even more animated options.

3 PowerPoint

animated presentation software - powerpoint logo

The most widely used presentation software, PowerPoint, also has lots of animation features.

The options for animation on PowerPoint are quite varied and can turn a boring presentation into a fun experience. But they can also turn any presentation into a big animated mess in no time .

Of course, if you use some restraint, you can create amazing animated presentations with PowerPoint. Let’s take a look at the animation options inside PowerPoint.

First of all, every single element inside each slide can be animated more than once.

PowerPoint offers around a hundred animation options; from regular slide-ins to pinwheels and color fills. When an animation is added to an element, a marker shows up next to it on the slide that shows its position in the animation timeline.

what makes a presentation graphic to be moving when played

The animation timeline is on the right side and includes lots of customization options.

The timeline is unique for each slide, and the order can be rearranged by dragging the elements up or down on the timeline. Each animation effect can be given an “on click” control and also a timed value.

Slide transitions in PowerPoint also have animation controls.

what makes a presentation graphic to be moving when played

There are around 20 slide transition options and they can be further customized using the controls in the top bar. You can choose how long the transition lasts and even give it a sound.

animated presentation software - Genially logo

Genially has a pretty high standard for animations. When you click on any element in a slide, two tiny buttons pop up. One of them is for adding animations to that particular element.

The animation controls open on the right side of the editor and offers many customization options. What’s unique about this animated presentation software is that the effect can be continuous apart from on-entrance and on-exit. What you can’t do is control animations on a timeline or add a delay.

animated presentation software - Genially interface

When it comes to slide transitions, there are around ten style options. Choose for it to be horizontal, vertical or centered. The slide transitions can be selected slide by slide or for all slides at once.


animated presentation software - beautiful ai logo

Animation controls in are available inside each slide. And if you don’t choose anything, the elements in your slides will be slightly animated on their own.

But that's the only thing that makes an animated presentation software .

animated presentation software - beautiful ai interface

Customizability is limited. If you want to change how the animations work, you can change the speed, timing and order. What you can’t do is choose how or from where the element appears on the slide.

There are some simple slide transitions, but you have no option to change them either.

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what makes a presentation graphic to be moving when played

Keynote is the Apple software version of PowerPoint.

There are plenty of animation options for animating elements on Keynote slides. Like most other animation software , you can animate the entrance and the exit of an element on a slide.

Additionally, you can also add an action animation to happen when you click on the slide.

The options for animation range from standard fades to bumps and light bulb spark effects. All the animation options can be customized for speed and intensity, and can also be given a specific timing.

animated presentation software - Keynote interface

Keynote also has animated slide transition effects. The controls are in the same place as the element animations, you just have to click on the slide instead of an actual object. There are over 20 transition effects, which can be customized for duration and direction.

There is one particularly special transition effect called Magic Move. This animated transition makes objects, words and characters look like they are moving from one slide to another.

animated presentation software - Slides logo

In the Slides animated presentation software, you can animate all the elements in a slide with the usual fades and slides. These can be customized to work on click, on hover or automatically on a timer. The timing controls have duration and delay values that you can edit.

The slide transitions in Slides are a bit more unique than standard animated transitions.

animated presentation software - Slides interface

Transitions are separated into regular transition and background transition, and there are six options for each. The background transition effects work only when a slide has a background image or color.

However, the transitions can only be done for the entirety of the presentation, not slide by slide.

Transitions in Slides are automatically applied to the entirety of the presentation, not slide by slide. However, you can override this for specific slides by tweaking the settings for each individual slide.

8 Linearity Move

animated presentation software - Linearity logo

Linearity Move is the go-to animation software for designers who want to bring their projects to life. Its standout feature, Auto Animate, helps you transform static images or vector files into beautiful animations.

animated presentation software - Linearity interface

Even if you're new to animation, Linearity’s user-friendly interface makes it a breeze to create dynamic animations that look like they were made by a pro. The platform also supports high-resolution outputs up to 8K, which means you can expect sharp and polished animations every time.

And if you're working with a team, Linearity Move's real-time collaboration features make it easy to work together seamlessly.

animated presentation software - Vyond logo

Vyond is known for its advanced animation and transition capabilities that make it a professional video presentation maker.  The software offers detailed control over each frame and seamless transitions.

With its easy-to-use drag-and-drop interface, you can quickly build engaging scenes using thousands of customizable characters, templates and backgrounds.

animated presentation software - Vyond logo

Moreover, Vyond’s lip-sync feature synchronizes voiceovers with character mouth movements, which makes your animations feel more lifelike and engaging.

Another cool feature is Vyond’s generative AI tool, Vyond Go, which automates video creation from text prompts to produce high-quality animations in minutes.

animated presentation software - Moovy logo

Moovly is an intuitive platform for creating animated presentations and videos. Users can combine various media assets, including royalty-free images, videos and sounds, to create beautiful animations.

The software offers a wide range of animation effects, such as fade, fly, wipe, bounce, move, zoom,and rotate, which can be applied to any visual object like images, text or videos. You can also incorporate hand animations and transparent motion graphics to enhance your presentations.

animated presentation software - Moovy interface

Moovly supports various video formats, and users can create horizontal, square or vertical videos for different platforms. You can also add multiple soundtracks, voiceovers and sound effects to your presentations.

Finally, Moovly's text-to-speech feature converts written text into voice-over, available in over 20 languages, adding another layer of customization to the projects. You can also use the AI subtitle generator to automatically create closed captions for your video presentations.

What are the different animation styles commonly used in presentations?

Presentations often use various animation styles, like 2D, 3D, motion graphics, whiteboard and kinetic typography. 2D animations are flat and simple, while 3D adds depth and realism. Motion graphics combine text, shapes and images, and whiteboard animations mimic hand-drawn illustrations. Kinetic typography uses moving text to convey messages.

What are the types of animated presentations?

Some types of animated presentations include 2D animation videos, 3D animation videos, whiteboard animation videos, motion graphic videos, animated typography videos and stop motion videos.

Which animation is best for presentations?

The best animation style for presentations depends on the content and target audience. However, simple, clean animations that enhance the message without overwhelming the viewer are generally preferred in most situations.

It's important to choose animations that complement your presentation's tone and purpose instead of distracting from the core content.

Can you animate a PowerPoint presentation?

Yes, PowerPoint offers built-in animation tools, effects and transitions that allow users to animate the text, images, shapes, slides and other elements in their presentations.

You can also edit your PowerPoint presentations using a third-party tool like Visme to add even better, more advanced and sleek animations, interactivity and design elements.

What are the 4 types of animation in PowerPoint?

PowerPoint offers four main types of animations: entrance, emphasis, exit and motion paths.

  • Entrance animations determine how elements appear on the slide, such as fading in or flying in.
  • Emphasis animations draw attention to specific elements, like pulsing or changing color.
  • Exit animations define how elements leave the slide.
  • Motion paths create custom movement patterns for objects.

What is better than PowerPoint?

There are several alternatives to PowerPoint, but one of the best tools for creating engaging presentations is Visme. The platform offers powerful and easy-to-use tools for creating, editing, animating, presenting, sharing and downloading all kinds of slide decks.

Visme’s presentation software gives you access to thousands of ready-made presentation templates and lets you customize every aspect of the slides, use AI and branding tools, add animated elements and interactivity, embed multimedia and much more.

Do Canva presentations have animations?

Yes, Canva offers a range of animations, transitions and effects to enhance your presentations. Users can apply an animation style to the entire presentation or animate specific elements within slides.

You can also adjust duration and delay settings, and even create your own animation style. Canva also offers several transitions to create a smooth flow between your slides.

Create Stunning Animated Presentations with Visme

If you’re looking for the perfect software to help you create your own animated presentation, you don’t really need to look any further than Visme.

You can easily animate elements in a clean and seamless way without it getting overwhelming. Slide transition effects are also super effective with plenty of options for customization.

To present or share your animated presentation, use the online link and view from any device. If you’d like to present it without an internet connection, download it as an HTML5 (offline web) file or as a high-quality MP4 video.

You can also collaborate with your marketing team to put together an animated presentation in Visme. Or, take advantage of the brand kit and save your animated presentation as a template to use for your future slideshows.

Sign up for a free Visme account today and create your perfect animated presentation .

Create beautiful presentations faster with Visme.

what makes a presentation graphic to be moving when played

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what makes a presentation graphic to be moving when played

Understanding Graphics

Design For The Human Mind

Understanding Presentation Graphics

in Brainy Stuff

Post image for Understanding Presentation Graphics

Although this piece of news could shock anyone involved in visual communication, I’ll say it anyway. It’s time to realize that audiences do not attend a presentation because of the slides. They attend because they want to hear what the speaker has to say.

With this in mind, let’s look at how and why an audience can benefit from presentation graphics. How can a designer or presenter know what to show on a slide? One straightforward approach is to first consider the purpose of the slide and then use a graphic that will meet your goal.

Meeting Your Goal

In their article, Visual-rhetoric Ethics (Manning and Amore), the authors developed a structure for thinking about visual strategies based on the rhetorical goals of philosopher Charles S. Pierce. In this approach, your visual strategy can encompass one or more of the following goals.

  • Evoking Feelings : Through choice of color, typeface and other visual attributes, the purpose of your visual is to draw on the emotions. Visual strategies that correspond to this goal are called decoratives .
  • Evoke Action: Another goal of presentation graphics can be to move an audience to take action. This is often done through the build of a bulleted list that will influence the audience to commit. These visual strategies are known as indicatives .
  • Promote Understanding: A third reason for using visuals is to promote understanding through informative visuals like charts, graphs, diagrams and tables that express a concept. Visual strategies that promote understanding are considered informatives .

By identifying the purpose of the slide you can use this structure to ensure that your visual language is effectively communicating your goal.

Timing is Essential

It’s vital to leverage the synergy of a presentation and its corresponding visuals through perfect timing. Here’s why. Within the mind of your audience members, auditory information (flowing from the speaker) is most likely processed separately from visual information (projected from the slides). If the channels are synchronized, the audience can attend to one single concept.

If the presentation and slide graphics don’t match, the audience won’t know which to follow. If they attend to and process the words of the speaker, they’ll miss the point of the visual. If they focus on the graphic, they’ll fail to process the speaker’s words. If you don’t have a graphic for every point, simply turn the slide to black when discussing something unrelated. This is how you can avoid distracting the audience. See my article on splitting attention for more on this.

Enhance Meaning

Probably in the majority of presentations, the most important aspect of the slide visual is to promote and extend the audience’s grasp of the speaker’s words. This is usually accomplished with functional graphics that can add to and refine the internal knowledge structures or schemata of those in the audience.

For example, if a presenter such as myself, is explaining how we construct schemata as a framework for understanding, listeners might have a vague idea of what I mean. If I say, “Schemata help us generalize about the world, so your schemata for the concept house helps you recognize when a structure is a house,” they may still be slightly confused. If at the same time, I show a visualization of schemata for the concept house , it serves to clarify and refine the audience’s concept of internal knowledge structures.

what makes a presentation graphic to be moving when played

Visualization of schemata for "house"

Every presentation involves a new audience and a nuanced topic, which means it’s incredibly important to think through the visual design of a talk each time it’s presented. If you determine the goal of each slide, identify a way to use a visual to promote meaning, and ensure the visual is synchronized with the presenter’s words, then you’ll be way ahead of the game.

Reference: Alan Manning and Nicole Amare, Visual-rhetoric Ethics: Beyond Accuracy and Injury. Technical Communication, volume 53, number 2, May 2006.

Related Article: How to Avoid Designs that Split Attention

Book Recommendation: Presentation Zen Design

Tagged as: presentations , slide graphics , slide visuals , slides

{ 4 comments… read them below or add one }

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I can’t hear the presenter because I’ve shut down my audio channel while trying to visualize why paneling is connected to fireplace and porch is connected to interior and meals are connected to windows.

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Hi Ed, Thanks for contributing. Well, you’ve got a totally different issue! Try meditation or yoga to get yourself singly focused =)

lol. In my haste maybe I sounded grouchy because I left out the smiley. I would definitely choose to hear you speak because I enjoy your blog . The reason I read it? I’m in instructional design and consider it essential to understand the concepts of data presentation so that I may make the best choices when designing instructional messages.

I definitely get the point of your post but in this particular case my attention has been split by trying to resolve why Spanish and Federalist are connected to Architecture but Victorian is not. 😉

Not grouchy at all. I thought it was funny. Um … that theoretical visualization of what a schemata might look like is really just theoretical. I was just foolin’ around with ideas. Next time I get into Illustrator, I’ll connect Victorian to Architecture so you can sleep at night =)

And yes, data presentation for instructional designers is super important. That’s how I often come at it too. I’m going to be speaking at a few eLearning events coming up – eLearning Guild and ASTD in 2011 so maybe we can chat about visual communication and cognitive science if you’re attending. Also, you might be interested in the Society of News Design because of the infographics. Best, Connie

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When you know how people understand graphics, yours will be more effective. That's why I wrote Visual Language For Designers . This website is an extension of my book. Hope you enjoy it! -- Connie Malamed

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7 Things You Need to Make a Successful Motion Graphic

by Katy French

what makes a presentation graphic to be moving when played

Motion graphics are a fantastic visual communication tool, but they take more work and expertise to make than static content. To make a good motion graphic, you need the right elements—aka creators and skills. We’ve made plenty of motion graphics (and a few mistakes along the way), so we’ve learned a lot about the crucial things that will make or break both your final product and the process along the way.

7 Keys to a Great Motion Graphic

To help you avoid those mistakes, we’re sharing the 7 things you need to make a really successful motion graphic, from start to finish. Some are roles, some are skills, and some are useful tips. No matter your team size, these are helpful reminders to make sure you have all aspects of production covered.  

1) An Organized Project Manager

Motion graphics require a lot. There are many stages, lots of moving parts, and strict timelines. If someone drops the ball, that’s time and money down the drain. You need a project manager or producer to wrangle it all and guide the ship. They craft the brief , manage the production schedule, maintain deadlines, get content creators the resources they need, coordinate teams, get stakeholder feedback, and do whatever needs to be done to make sure things go smoothly. Most importantly, they ensure that all work is in service of the project goal.

2) A Great Script

Good motion graphics tell a compelling story, and that usually starts with a strong script. Even if you’re producing a 30-second spot, you still need a wordsmith to craft the story. Different rules apply when writing a script for a motion graphic. That includes things like story structure, word count, pacing, and word choice, so make sure your scriptwriter understands these requirements. 

3) A Clean Copyedit

No matter how simple your motion graphic, you need someone to give the script an edit pass—the final motion graphic, too. (We learned this early on.) This is especially important if you’ll be animating kinetic text or other elements that might risk a typo. A missing word, misspelled name, or incorrect tagline is time-consuming and expensive to correct. Save yourself the headache.

4) A+ Art Direction

Motion graphics are exciting because they give designers an opportunity to really flex their skills. But you need to establish parameters for design to experiment within. Visuals need to track with the story, style, brand, and, most importantly, the project goal. This generally requires an AD with a skillful eye, someone who can shape the overall look and feel of the work, including animation and design.

5) Great Design

Motion graphics are their own monster, so design decisions (like motion scripts) are influenced by the medium. Great design communicates the story, emotionally engages the viewer, and delivers the right message. Designers should be well-versed in the ins and outs of visual communication, data visualization, and motion design.

6) Seamless Animation

Motion graphics are all about movement—duh. But there’s nothing that screams “amateur” more than choppy animation. (Translation: This is not the time to have a noob try to “figure it out.”) Always go with a pro who knows what they’re doing.

7) A Distribution Strategy

Motion graphics take a lot of work, so they deserve to be seen. Before you even start storyboarding, you should know your distribution plan, especially since this can influence design decisions (e.g., your motion graphic might be tailored to a Facebook audience or the length of an Instagram video).

3 Tips to Collaborate with Your Motion Graphic Team

When you have a lot of moving parts, there’s a lot to manage. Keep these tips in mind to make sure your creative team makes the best motion graphic possible—together.

  • Brief everyone. Even if someone is coming in to help with a specific aspect—say, storyboards—they still need to know what the project goal is. This will influence how they approach their work and might even result in some better suggestions.
  • Get sign-off at every stage. To make sure things go as smoothly as possible, have stakeholders sign-off on the creative at every stage. That way there are no big surprises when they see the final product.
  • Share ideas early and often. Great creative collaboration is a beautiful thing. You all share the same goal: to make great creative work. Therefore, everyone should be invested in the creative process. You certainly don’t want to step on toes, but we find that a healthy conversation—even debate—often results in better work.

If you want more tips on how to create great motion graphics, here are a few posts that might help:

  • Find out how to make compelling motion graphics in 4 steps .
  • Try these tips to write an airtight motion graphic script.
  • Get inspiration from these 6 cutting-edge motion graphics .
  • Use these 8 tactics to get more views for your motion graphics .    

If you need a little help, let’s chat about your project.

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As a Motion Graphic Designer you would like to be ready to bring 2D elements to life through movement. To do this you must use animation, animation in motion graphics is quite just setting a couple of key frames. you would possibly have the best design, but if it’s not animated well it can make your motion design piece fall flat.

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How to Create Moving Backgrounds in PowerPoint (Step-by-Step)

  • PowerPoint Tutorials
  • December 3, 2017

In this tutorial, I’ll show you how to combine two PowerPoint animation tricks together to create moving backgrounds for your images in PowerPoint.

Animation trick #1: A combination of the Fly In and Split animations to create an interesting reveal effect.

Animation Trick #2 (Bonus):  How to use a motion path on a background image to create a rolling background effect/

In the example I build out in this tutorial, I’ll show you how to reveal a majestic tower against a bright blue sky and then make the sky move in the background.

See the looping graphic below.

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[Watch] Create Moving Backgrounds Tutorial

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To learn more about creating PowerPoint backgrounds, and where you can get free ones, read our guide here .

Part #1: Setting up your picture

1. find a picture with good contrast.

The first step in this PowerPoint animation tutorial is to find a picture that has a nice clean contrast with the background (you don’t want your center object to be touching anything or blending into the background).

For this example, I’m going to use the picture of the tower below.

PowerPoint Reveal Animation Trick Part 1 Step #1 - Finding the right Picture

2. Remove the picture’s background

With your tower (or other image) selected, in PowerPoint 2010 or PowerPoint 2013, navigate to the Picture Tools Format Tab, and select Remove Background.

PowerPoint Reveal Animation Trick Part 1 Step #2A - Remove Picture Background

To remove the background, you want to adjust the frame around the center object of your picture, in this case the tower. The purple area is what will be removed from the image; the colored area is what will remain within the image.

Depending on your picture, you might need to use the “Mark Areas to Keep” and “Mark Areas to Remove” commands to correctly remove the background.

Once the background is all purple, select keep changes.

PowerPoint Reveal Animation Trick Part 1 Step #2B - Remove Picture Background

Once you are done removing the background, you should be left with just the center object of your picture.

PowerPoint Reveal Animation Trick Part 1 Step #2C - Remove Picture Background

Part #2: Building your reveal animation framework

1. turn on the g ridlines.

PowerPoint Reveal Animation Trick Part 2 Step #1 - Turn On the PowerPoint Gridlines

2. Frame your picture

PowerPoint Reveal Animation Trick Part 2 Step #2A - Frame the Picture

3. Adding your background image

PowerPoint Reveal Animation Trick Part 2 Step #3 - Send Picture to the Back

4. Stretch your background image

PowerPoint Reveal Animation Trick Part 2 Step #4A - Stretch Out the Picture

5. Fill in the left side of your slide

PowerPoint Reveal Animation Trick Part 2 Step #5A - Insert a Rectangle

6. Group the sky with the background rectangle

PowerPoint Reveal Animation Trick Part 2 Step #6 - Group the Sky and Tower

7. Duplicate your slide

what makes a presentation graphic to be moving when played

8. Crop your background image

PowerPoint Reveal Animation Trick Part 2 Step #8 - Crop the Background Image

Part 3: Adding the PowerPoint animations

1. add the fly in animation to move your background.

PowerPoint Reveal Animation Trick Part 3 Step #1 - Add the Fly In Animation

2. Add effect options to the Fly In animation

PowerPoint Reveal Animation Trick Part 3 Step #2A- Fly In Effect Option Right

3. Open the Animations Pane and adjust the Fly In animations

PowerPoint Reveal Animation Trick Part 3 Step #3A - Open the Animations Pane

4. Add a Split animation

PowerPoint Reveal Animation Trick Part 3 Step #4A - Add the Split Animation

  • Set the animation to Start With Previous so that it lines up with the frame animations we previously set
  • Set the Duration to .5 seconds
  • Set the Delay to 1.0 seconds

PowerPoint Reveal Animation Trick Part 3 Step #4C - Adjust the Animation Settings

5. Add a black background to the right side of the second slide

PowerPoint Reveal Animation Trick Part 3 Step #5 - Add a Black Foreground

6. Adding a Motion Path to the background image

PowerPoint Reveal Animation Trick Part 3 Step #6A - Ungroup

7. Add a screen on the left side of the slide

PowerPoint Reveal Animation Trick Part 3 Step #7 - Add a Black Rectangle on the Left

Bonus moving background tricks

1. copy and paste the sky animation.

Bonus Window PowerPoint Animation Trick Step #1 - Copy and Paste the Sky Animation

2. Copy and paste the Sky animation

Bonus Window PowerPoint Animation Trick Step #2 - Find a Window Frame

3. Extend the window frame across the slide

Bonus Window PowerPoint Animation Trick Step #3 - Extend The Window Across the Slide

4. Remove the window

Bonus Window PowerPoint Animation Trick Step #4A - Remove the Window

5. Change the color tone of the sky

As you can see, what’s great about these techniques is that you can reuse these pieces or swap the out for others once you make them.

You can add a different sky (or a different background entirely) behind the window or the tower, for instance, once you have the background removed.

Or, you can use the sky with another window, such as a plane window, for example. You can also change the picture you’re revealing – so you can replace the tower picture for anything else that’s the same size if you add the same Split animation with the same timings.

Play around with these yourselves and see what other combinations you can come up with! If you enjoyed this tutorial, you can learn more ways to boost your PowerPoint skills here .

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Blog Graphic Design Visual Presentation: Tips, Types and Examples

Visual Presentation: Tips, Types and Examples

Written by: Krystle Wong Sep 28, 2023

Visual Presentation Tips

So, you’re gearing up for that big presentation and you want it to be more than just another snooze-fest with slides. You want it to be engaging, memorable and downright impressive. 

Well, you’ve come to the right place — I’ve got some slick tips on how to create a visual presentation that’ll take your presentation game up a notch. 

Packed with presentation templates that are easily customizable, keep reading this blog post to learn the secret sauce behind crafting presentations that captivate, inform and remain etched in the memory of your audience.

Click to jump ahead:

What is a visual presentation

15 effective tips to make your visual presentations more engaging, 6 major types of visual presentation you should know , what are some common mistakes to avoid in visual presentations, visual presentation faqs, 5 steps to create a visual presentation with venngage.

A visual presentation is a communication method that utilizes visual elements such as images, graphics, charts, slides and other visual aids to convey information, ideas or messages to an audience. 

Visual presentations aim to enhance comprehension engagement and the overall impact of the message through the strategic use of visuals. People remember what they see, making your point last longer in their heads. 

Without further ado, let’s jump right into some great visual presentation examples that would do a great job in keeping your audience interested and getting your point across.

In today’s fast-paced world, where information is constantly bombarding our senses, creating engaging visual presentations has never been more crucial. To help you design a presentation that’ll leave a lasting impression, I’ve compiled these examples of visual presentations that will elevate your game.

1. Use the rule of thirds for layout

Ever heard of the rule of thirds? It’s a presentation layout trick that can instantly up your slide game. Imagine dividing your slide into a 3×3 grid and then placing your text and visuals at the intersection points or along the lines. This simple tweak creates a balanced and seriously pleasing layout that’ll draw everyone’s eyes.

2. Get creative with visual metaphors

Got a complex idea to explain? Skip the jargon and use visual metaphors. Throw in images that symbolize your point – for example, using a road map to show your journey towards a goal or using metaphors to represent answer choices or progress indicators in an interactive quiz or poll.

3. Engage with storytelling through data

Use storytelling magic to bring your data to life. Don’t just throw numbers at your audience—explain what they mean, why they matter and add a bit of human touch. Turn those stats into relatable tales and watch your audience’s eyes light up with understanding.

what makes a presentation graphic to be moving when played

4. Visualize your data with charts and graphs

The right data visualization tools not only make content more appealing but also aid comprehension and retention. Choosing the right visual presentation for your data is all about finding a good match. 

For ordinal data, where things have a clear order, consider using ordered bar charts or dot plots. When it comes to nominal data, where categories are on an equal footing, stick with the classics like bar charts, pie charts or simple frequency tables. And for interval-ratio data, where there’s a meaningful order, go for histograms, line graphs, scatterplots or box plots to help your data shine.

In an increasingly visual world, effective visual communication is a valuable skill for conveying messages. Here’s a guide on how to use visual communication to engage your audience while avoiding information overload.

what makes a presentation graphic to be moving when played

5. Employ the power of contrast

Want your important stuff to pop? That’s where contrast comes in. Mix things up with contrasting colors, fonts or shapes. It’s like highlighting your key points with a neon marker – an instant attention grabber.

6. End with a powerful visual punch

Your presentation closing should be a showstopper. Think a stunning clip art that wraps up your message with a visual bow, a killer quote that lingers in minds or a call to action that gets hearts racing.

what makes a presentation graphic to be moving when played

7. Tell a visual story

Structure your slides like a storybook and create a visual narrative by arranging your slides in a way that tells a story. Each slide should flow into the next, creating a visual narrative that keeps your audience hooked till the very end.

Icons and images are essential for adding visual appeal and clarity to your presentation. Venngage provides a vast library of icons and images, allowing you to choose visuals that resonate with your audience and complement your message. 

what makes a presentation graphic to be moving when played

8. Show the “before and after” magic

Want to drive home the impact of your message or solution? Whip out the “before and after” technique. Show the current state (before) and the desired state (after) in a visual way. It’s like showing a makeover transformation, but for your ideas.

9. Add fun with visual quizzes and polls

To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It’s like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable.

10. Use visuals wisely

Your visuals are the secret sauce of a great presentation. Cherry-pick high-quality images, graphics, charts and videos that not only look good but also align with your message’s vibe. Each visual should have a purpose – they’re not just there for decoration. 

11. Utilize visual hierarchy

Employ design principles like contrast, alignment and proximity to make your key info stand out. Play around with fonts, colors and placement to make sure your audience can’t miss the important stuff.

12. Engage with multimedia

Static slides are so last year. Give your presentation some sizzle by tossing in multimedia elements. Think short video clips, animations, or a touch of sound when it makes sense, including an animated logo . But remember, these are sidekicks, not the main act, so use them smartly.

13. Interact with your audience

Turn your presentation into a two-way street. Start your presentation by encouraging your audience to join in with thought-provoking questions, quick polls or using interactive tools. Get them chatting and watch your presentation come alive.

what makes a presentation graphic to be moving when played

When it comes to delivering a group presentation, it’s important to have everyone on the team on the same page. Venngage’s real-time collaboration tools enable you and your team to work together seamlessly, regardless of geographical locations. Collaborators can provide input, make edits and offer suggestions in real time. 

14. Incorporate stories and examples

Weave in relatable stories, personal anecdotes or real-life examples to illustrate your points. It’s like adding a dash of spice to your content – it becomes more memorable and relatable.

15. Nail that delivery

Don’t just stand there and recite facts like a robot — be a confident and engaging presenter. Lock eyes with your audience, mix up your tone and pace and use some gestures to drive your points home. Practice and brush up your presentation skills until you’ve got it down pat for a persuasive presentation that flows like a pro.

Venngage offers a wide selection of professionally designed presentation templates, each tailored for different purposes and styles. By choosing a template that aligns with your content and goals, you can create a visually cohesive and polished presentation that captivates your audience.

Looking for more presentation ideas ? Why not try using a presentation software that will take your presentations to the next level with a combination of user-friendly interfaces, stunning visuals, collaboration features and innovative functionalities that will take your presentations to the next level. 

Visual presentations come in various formats, each uniquely suited to convey information and engage audiences effectively. Here are six major types of visual presentations that you should be familiar with:

1. Slideshows or PowerPoint presentations

Slideshows are one of the most common forms of visual presentations. They typically consist of a series of slides containing text, images, charts, graphs and other visual elements. Slideshows are used for various purposes, including business presentations, educational lectures and conference talks.

what makes a presentation graphic to be moving when played

2. Infographics

Infographics are visual representations of information, data or knowledge. They combine text, images and graphics to convey complex concepts or data in a concise and visually appealing manner. Infographics are often used in marketing, reporting and educational materials.

Don’t worry, they are also super easy to create thanks to Venngage’s fully customizable infographics templates that are professionally designed to bring your information to life. Be sure to try it out for your next visual presentation!

what makes a presentation graphic to be moving when played

3. Video presentation

Videos are your dynamic storytellers. Whether it’s pre-recorded or happening in real-time, videos are the showstoppers. You can have interviews, demos, animations or even your own mini-documentary. Video presentations are highly engaging and can be shared in both in-person and virtual presentations .

4. Charts and graphs

Charts and graphs are visual representations of data that make it easier to understand and analyze numerical information. Common types include bar charts, line graphs, pie charts and scatterplots. They are commonly used in scientific research, business reports and academic presentations.

Effective data visualizations are crucial for simplifying complex information and Venngage has got you covered. Venngage’s chart templates enable you to create engaging charts, graphs,and infographics that enhance audience understanding and retention, leaving a lasting impression in your presentation.

what makes a presentation graphic to be moving when played

5. Interactive presentations

Interactive presentations involve audience participation and engagement. These can include interactive polls, quizzes, games and multimedia elements that allow the audience to actively participate in the presentation. Interactive presentations are often used in workshops, training sessions and webinars.

Venngage’s interactive presentation tools enable you to create immersive experiences that leave a lasting impact and enhance audience retention. By incorporating features like clickable elements, quizzes and embedded multimedia, you can captivate your audience’s attention and encourage active participation.

6. Poster presentations

Poster presentations are the stars of the academic and research scene. They consist of a large poster that includes text, images and graphics to communicate research findings or project details and are usually used at conferences and exhibitions. For more poster ideas, browse through Venngage’s gallery of poster templates to inspire your next presentation.

what makes a presentation graphic to be moving when played

Different visual presentations aside, different presentation methods also serve a unique purpose, tailored to specific objectives and audiences. Find out which type of presentation works best for the message you are sending across to better capture attention, maintain interest and leave a lasting impression. 

To make a good presentation , it’s crucial to be aware of common mistakes and how to avoid them. Without further ado, let’s explore some of these pitfalls along with valuable insights on how to sidestep them.

Overloading slides with text

Text heavy slides can be like trying to swallow a whole sandwich in one bite – overwhelming and unappetizing. Instead, opt for concise sentences and bullet points to keep your slides simple. Visuals can help convey your message in a more engaging way.

Using low-quality visuals

Grainy images and pixelated charts are the equivalent of a scratchy vinyl record at a DJ party. High-resolution visuals are your ticket to professionalism. Ensure that the images, charts and graphics you use are clear, relevant and sharp.

Choosing the right visuals for presentations is important. To find great visuals for your visual presentation, Browse Venngage’s extensive library of high-quality stock photos. These images can help you convey your message effectively, evoke emotions and create a visually pleasing narrative. 

Ignoring design consistency

Imagine a book with every chapter in a different font and color – it’s a visual mess. Consistency in fonts, colors and formatting throughout your presentation is key to a polished and professional look.

Reading directly from slides

Reading your slides word-for-word is like inviting your audience to a one-person audiobook session. Slides should complement your speech, not replace it. Use them as visual aids, offering key points and visuals to support your narrative.

Lack of visual hierarchy

Neglecting visual hierarchy is like trying to find Waldo in a crowd of clones. Use size, color and positioning to emphasize what’s most important. Guide your audience’s attention to key points so they don’t miss the forest for the trees.

Ignoring accessibility

Accessibility isn’t an option these days; it’s a must. Forgetting alt text for images, color contrast and closed captions for videos can exclude individuals with disabilities from understanding your presentation. 

Relying too heavily on animation

While animations can add pizzazz and draw attention, overdoing it can overshadow your message. Use animations sparingly and with purpose to enhance, not detract from your content.

Using jargon and complex language

Keep it simple. Use plain language and explain terms when needed. You want your message to resonate, not leave people scratching their heads.

Not testing interactive elements

Interactive elements can be the life of your whole presentation, but not testing them beforehand is like jumping into a pool without checking if there’s water. Ensure that all interactive features, from live polls to multimedia content, work seamlessly. A smooth experience keeps your audience engaged and avoids those awkward technical hiccups.

Presenting complex data and information in a clear and visually appealing way has never been easier with Venngage. Build professional-looking designs with our free visual chart slide templates for your next presentation.

What is a visual presentation?

A visual presentation is a method of presenting information through visual aids such as slides, images, charts and videos. It enhances understanding and retention by illustrating key points and data visually. Visual presentations are commonly used in meetings, lectures, and conferences to engage and inform the audience effectively.

What is the role of storytelling in visual presentations?

Storytelling plays a crucial role in visual presentations by providing a narrative structure that engages the audience, helps them relate to the content and makes the information more memorable.

What software or tools can I use to create visual presentations?

You can use various software and tools to create visual presentations, including Microsoft PowerPoint, Google Slides, Adobe Illustrator, Canva, Prezi and Venngage, among others.

What is the difference between a visual presentation and a written report?

The main difference between a visual presentation and a written report is the medium of communication. Visual presentations rely on visuals, such as slides, charts and images to convey information quickly, while written reports use text to provide detailed information in a linear format.

How do I effectively communicate data through visual presentations?

To effectively communicate data through visual presentations, simplify complex data into easily digestible charts and graphs, use clear labels and titles and ensure that your visuals support the key messages you want to convey.

Are there any accessibility considerations for visual presentations?

Accessibility considerations for visual presentations include providing alt text for images, ensuring good color contrast, using readable fonts and providing transcripts or captions for multimedia content to make the presentation inclusive.

Most design tools today make accessibility hard but Venngage’s Accessibility Design Tool comes with accessibility features baked in, including accessible-friendly and inclusive icons.

How do I choose the right visuals for my presentation?

Choose visuals that align with your content and message. Use charts for data, images for illustrating concepts, icons for emphasis and color to evoke emotions or convey themes.

How can I adapt my visual presentations for online or virtual audiences?

To adapt visual presentations for online or virtual audiences, focus on concise content, use engaging visuals, ensure clear audio, encourage audience interaction through chat or polls and rehearse for a smooth online delivery.

What is the role of data visualization in visual presentations?

Data visualization in visual presentations simplifies complex data by using charts, graphs and diagrams, making it easier for the audience to understand and interpret information.

How do I choose the right color scheme and fonts for my visual presentation?

Choose a color scheme that aligns with your content and brand and select fonts that are readable and appropriate for the message you want to convey.

How can I measure the effectiveness of my visual presentation?

Measure the effectiveness of your visual presentation by collecting feedback from the audience, tracking engagement metrics (e.g., click-through rates for online presentations) and evaluating whether the presentation achieved its intended objectives.

Follow the 5 simple steps below to make your entire presentation visually appealing and impactful:

1. Sign up and log In: Log in to your Venngage account or sign up for free and gain access to Venngage’s templates and design tools.

2. Choose a template: Browse through Venngage’s presentation template library and select one that best suits your presentation’s purpose and style. Venngage offers a variety of pre-designed templates for different types of visual presentations, including infographics, reports, posters and more.

3. Edit and customize your template: Replace the placeholder text, image and graphics with your own content and customize the colors, fonts and visual elements to align with your presentation’s theme or your organization’s branding.

4. Add visual elements: Venngage offers a wide range of visual elements, such as icons, illustrations, charts, graphs and images, that you can easily add to your presentation with the user-friendly drag-and-drop editor.

5. Save and export your presentation: Export your presentation in a format that suits your needs and then share it with your audience via email, social media or by embedding it on your website or blog .

So, as you gear up for your next presentation, whether it’s for business, education or pure creative expression, don’t forget to keep these visual presentation ideas in your back pocket.

Feel free to experiment and fine-tune your approach and let your passion and expertise shine through in your presentation. With practice, you’ll not only build presentations but also leave a lasting impact on your audience – one slide at a time.

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Presentation Geeks

Using a Motion Graphic Designer for Your Next Presentation

People say a picture is worth a thousand words. Well, a moving picture (or moving graphics) can be worth even more. Adding a creative visual to your work is powerful. Whether you have a complicated idea or want to show how things change over time, or simply want to add some sparkle to your content, then hiring a motion graphic designer will help you every time and be more creative at the same time. In this article, we’ll look at why they are important and why our sales presentation and graphic design agency can help you wow your audience and get the results you want from your presentation. Ultimately, content is king, but that doesn’t mean it’s not important to also use some visual magic along the way.

We see motion graphics all the time:

at the bank, at fast-food restaurants, on commercials, on every online streaming video site, and of course of Social Media. These are all avenues where showing a creative visual engages the audience. This can’t just be a coincidence. Marketers know that the use of visual motion graphics in a video or animation form is a powerful tool that creates interest and memorability to your brand/message to an audience. Gone are the days where custom motion graphics are only available to large productions with insane budgets. Our team at Presentation Geeks have motion graphic designers that can use anything from data to logos to concepts and bring them to life in an exciting and visual motion graphic. These videos can then be implemented seamlessly into a PowerPoint to truly elevate your presentation. Now we don’t do a lot of KeyNote, but here’s a great example of how implementing a motion graphic can add a little pop to your existing deck. This is just an example of how you can get your audience to say, “ I like it! “

The Power of Motion & Animation

Did you know that Psychologists have found that a moving image is more likely to grab our brain’s attention than a static one? That’s because during our long evolution, moving things might be something that would eat us, or that we could eat. So your brain is wired to go “hey! Pay attention to this!” It’s a visual thing.

Learning from the Greats

Steve Jobs was one of the masters of presentations. There have even been books written about his presentation secrets. He typically used a very clear calligraphy style, an uncluttered look and the careful but powerful use of motion graphics. Remember he helped found Apple but also, Pixar. He knew the power of video and motion graphics ; from start to finish. Yes, his content was interesting to the masses, but he also knew how to display it in a visual way that engaged his audience. And so does every good sales presentation and graphic design agency.

Who needs Animations & Motion Graphics?

Let’s say you are in Marketing, Sales, Learning and Development, HR, or in a Franchise. So, you have something really important you want to tell an audience. You want to motivate that audience to do something. Or, you want to motivate that audience to buy something – either a product, or a service, or just buy into an idea.

It’s very easy to create long Powerpoint presentations, but that’s a mistake. You might be excited to tell your audience all the things that you have in your mind. You might have a great time but the trouble is often they won’t. The problem with huge presentations with dozens and dozens of slides is your audience either may not really follow your ideas (as it’s too much to take in) or worse still they, will switch off at some point (from fatigue or boredom). So, any sales presentation and design agency will tell you those very long presentations can be a mistake, even if they look good.

“OK” you might be thinking “I never do that. I keep it short and get all the information across in a few slides”. Well, that’s fine, except if those few slides are crammed with complex information. Hands up: who has never made a slide packed with text or multiple diagrams that the audience will struggle to read, at the same time as you are standing there talking over it?. How about those huge long bullet-pointed lists? Or those 12 point unreadable text boxes? Ever see Steve Jobs doing that? So, every sales presentation and design agency knows very short cluttered presentations can be a mistake, even if they cover all your points. Also, even if the content is captivating, everybody has a limit on how much they can digest in one sitting.

Instead, a better and more effective way is to see if motion graphics can help you get your ideas across. Sometimes even a simple visual animation can start to make all the difference. Remember, we are visual creatures. Don’t forget, you can always use and/or send your audience detailed information after the presentation, or show them where to go find more.

Three situations that need Motion Graphics

A motion graphic or designer can be advantageous in three situations:, you want to show change over time - like sales or marketing data, or improvements., you want to show how things relate to each other, like forces acting on a business, a market, a product or service., you want to illustrate a complex topic by breaking it down for your audience..

In fact, Motion Graphics can help in most presentations but we all know about keeping key points to three or four, right?

Now you’ve decided to use a motion graphic designer for your next presentation, what next? Powerpoint and some basic abilities, but other software tools have powerful motion graphics & animation capabilities that can export to a video format that can then be inserted into PowerPoint. This could be the powerful Adobe After Effects, AutoDesk 3D Studio, or even Adobe Animate. So, just dive in and do, some right? Well, you could but doing it all yourself isn’t ideal. It takes hours and hours and usually professional training to be able to create/design a visual, animated video that truly captures your content to the user. You will get a better result using a sales presentation and graphic design agency (especially one that specializes in animation). Well-designed motion graphics look great and add to the credibility of you as a presenter and – very importantly – what you are presenting. However, it’s really easy to get carried away with moving graphics and you end up with presentations that look cheesy, cheap or amateurish. The problem when that happens is, sometimes subconsciously, your audience will be judging you and your content. You don’t want their impression of you, or what you are saying, to be cheesy, cheap or amateurish.

You will get a far better result using an expert sales presentation and graphic design agency that knows how to make your vision come alive. That’s when it’s time to work with a team like Presentation Geeks comes in.

What Presentation Geeks can do for you:

You might have the most exciting information to give your audience – but unless you get that excitement in your presentation, you won’t be doing it justice. Your audience is lending you their time and attention and you must make the most of it. The expert team at Presentation Geeks will help you do just that. We publish our own tips and tricks and We know how to capture and excite an audience and motion graphics are one way to do that.

On the other hand, you might have some very complex or frankly plain dull information which is still important. It’s unfair on your audience to just give them an ‘information dump’. You have a responsibility to keep them engaged. The team at Presentation Geeks handles these situations all the time and will make sure your audience stays engaged and motivated to find out more and a new visual and/or video animation can often help. Also, the last thing you want to say when you walk away is, “I’ll make sure to engage them more next time. “

Finally – and this happens more than people realize – you may have a situation where some of your audience is likely to be skeptical or opposed to what you have to say. No matter how creative your video, your animation, or your design, sometimes it’s just the content that the audience is struggling with. In this case, you are trying to persuade not just inform or motivate. Presentation Geeks have just about seen it all with tough audiences and motion graphics – expertly done – is one of several tools that can guide the audience into a new perspective that is the first step towards changing their views and in a visual way. Working with your team, and your content, give us a chance to create a video, an animation, a fresh design, or anything else you like and watch the creative process work!

Get Started Today

So, don’t miss the opportunity to speak to Presentation Geeks. Start by giving us a cal l and we’ll go from there. We are an expert sales presentation and graphic design agency, that will help you get the results you want, whatever it is you have to say.

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Author:  Ryan

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The Power Of Visuals: How To Use Images And Graphics To Enhance Your Presentations

Photo by 祝 鹤槐 from Pexels

Nothing is as frustrating as sitting in a boring presentation where you struggle to concentrate for hours. Various reasons can cause a boring presentation. For example, a speaker who uses confusing language or doesn’t know how to keep an audience engaged. Boredom can be avoided by using visuals. Visuals are magnificent in showing your ideas to your audience and guiding them with context and data. So let’s explore the power of visuals in enhancing presentations.

What Are Visuals in a Presentation? The Answer

person discussing while standing in front of a large screen in front of people inside dim-lighted room

Visuals are usually graphic and used to emphasize something rather than words. Visual presentation examples include graphs, diagrams, animations, video clips, and photographs.

Why Visuals Are Important in Presentation: Reasons and How to Use Them

There are various reasons visuals are important in a slideshow. They include:

  • Hooking the audience
  • Enhancing understanding
  • Making the exhibition memorable

Now that you know what visuals are and their importance during presentations, let’s see how to use them to enhance a presentation.

Keep Them Simple

Whether you make the deck yourself or outsource it to experts such as SlidePeak , the visuals should be easy to read and retain the message you are putting across. To achieve this, avoid confusing images and graphics. The visuals should be easy to understand even by looking at them from a distance. If you are using text, minimize them and choose a font size that is big enough to read.

Apart from being simple, ensure the visuals apply to your message. Irrelevant images will detract the audience from the topic. Instead, create visuals for presentations that relate to the discussion and enhance your slideshow.

Use High-Quality Images

High-quality images can substantially affect how your audience views your message. Low-quality visuals are blurry and won’t display your message clearly, making your audience lose interest. Consider several things when you want your images to be of high quality. The first is the resolution of the image. Resolution refers to the number of pixels in an image and determines its clarity and detail. The higher the resolution, the clearer and more detailed the image. Also, make sure your images are large enough for your intended use. You can check the size of an image by looking at its dimensions in pixels or inches.

Use Animations Moderately

Animations are significant in enhancing your presentations, but you should strategically use them. Use animations only when they add value to your presentation and help to clarify or emphasize a specific point. For example, avoid using animations to make your slideshow more visual. Instead, provide context and introduce the video to your audience. Explain how the video relates to your message and what your audience can expect to learn or gain from watching it.

Incorporate Videos

Adding videos to your deck allows you to illustrate complicated thoughts, show real-life examples, and provide an interactive presentation. Ensure your video is at the point of your discussion to avoid detracting from the topic. Also, do a brief introduction of the video. Finally, explain to your audience what the video is about and how it’s related to your topic so they can gain some information from it. Remember, most videos are copyright protected. So, ensure you have paid for the video you’ll use or you get permission from the owner.

Types of Visuals for Presentations: Top Ones That Will Spice Up Your Exhibition

person standing in front of brown lectern

There are various types of visuals for exhibitions. But the effectiveness of visuals in a good presentation depends on what you are presenting. So pick the most suitable ones. The different types include:

  • Slideshows – contain a variety of slides with text and images.
  • Storyboards – have sketches or mages that outline film production visuals.
  • Interactive presentations – are designed as a connection to the audience. An example of interactive presentations is quizzes.
  • Virtual reality presentations – use VR technology to build captivating experiences for the audience.
  • Images – pictures that add context, create emotional impact or illustrate a point.
  • Charts and graphs – act as a way to represent data visually. They help clarify complicated ideas and make them accessible to the audience.
  • Diagrams – diagrams are visual representations of processes, systems, or concepts. They can help to simplify complex ideas.
  • Videos – videos can add variety to your presentation and provide a more dynamic experience for the audience. They can also show a process or concept.

Final Thoughts

There are numerous types of visual presentations, which are vital for any successful presentation. They help keep the audience by grabbing their attention and making complex ideas simple. You can design a memorable and engaging slideshow using various visuals, like graphs or images. So whenever you are creating a deck, remember to add visuals to enhance the impact of your message.

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Spice up presentations with motion graphics

A good PowerPoint presentation is one that keeps the audience engaged, without being distracted. Your slides should be the supporting actor to your leading role as the presenter, providing a visual backdrop to enhance and reinforce the story you are trying to tell. In a perfect world, this results in a deck with minimal text and an abundance of interesting graphics, but what about motion graphics?

Lately, we’ve been incorporating more and more motion graphics into the decks we design for our clients . I’m not just talking about using the  PowerPoint animations , although those have their place as well. I’m talking about video files woven into the deck itself, employing the wider breadth of animation options afforded by programs like Adobe’s After Effects, while still feeling like a cohesive part of the presentation. Unlike more traditional videos that can create a break in the flow of a presentation, these pieces are woven seamlessly into the presentation slides to help tell the presenter’s story.

Here are three ways to use motion graphics in your next presentation:

1. Set the stage.

Can’t afford an expensive opening video? No problem. Use motion graphics to help set the stage up front for the story the presentation is about to tell, with the presenter acting as a live voice-over talent to enhance what’s being shown on screen.

2. Create a section break.

Make what would normally be a static slide more visually-interesting by replacing it with a quick motion graphics piece.

3. Bring a use case or case study to life.

The most frequent way we use motion graphics in a presentation is to highlight a use case for a product, service, or concept. In a situation like this, the graphics allow us to offer a more complete visual of what a potential user’s world would look like, enhancing the audience’s understanding of the presenter’s spoken description. Here are a few examples:

An Innovator Use Case:

A Day in the Life with the Internet of Things:

A Product Use Case:

With each of these approaches, the motion graphics offer a more enhanced experience for the audience, while still keeping the primary focus on the presenter. At the end of the day, every presentation is a story, and displaying your content in new and interesting ways like this can help ensure that your story is both memorable and engaging.

Meghan Cordella

Meghan Cordella

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Motion graphics & video presentations.

An innovative way to communicate, motion graphics blends storytelling and design with audio and movement to create eye-catching content that audiences want to consume. Stand out with 2D and 3D hand-drawn digital illustrations and advanced animations that bring your story to life.

Demo Videos

The classic how-to video reinvented, demos show your customers how something works step by step.

  • This instruction-led, educational approach allows your viewer to follow along visually as you show them how to use your platform, software or mobile app in full detail.
  • This is usually done using a screencast, which displays the user interface a viewer can expect to see, where to navigate in order to find key features, and how to gain the most from the product.
  • Demos can also be animated, and used to showcase the functions of a physical product.
  • Commonly used to tackle Frequently Asked Questions (FAQ’s) or to onboard new customers and employees, a demo video will no doubt create an outstanding brand experience.

PowerPoint Explainer Videos

Quick and simple, explainer videos beautifully describe your business, product, or service in 2 minutes or less by highlighting key benefits, leaving your audience engaged and ready to take action.

  • Think of an explainer video as an elevator pitch for your company—something you can use again and again, that turns complex ideas into easy-to-understand explanations.
  • Watching a video with both audio and visuals makes it easier for your viewers to remember you than if they were reading a text description. In fact, audiences are 10x more likely to engage with video content than a text-only post.
  • With or without animated characters, use this quick, informative and effective way to identify with your customers’ pain points, and offer your solution.

Video Infographics

Information transformed, video infographics bring data to life, using motion graphics to package dense content into an interesting, logical, and easy-to-digest format.

  • Using storytelling to take the viewer on an engaging journey, custom illustrations represent information in a way that is exciting and most importantly, memorable. When a relevant image is paired with information, people retain 65% of the information three days later, as opposed to retaining only 10% when there isn’t an associated visual.
  • All kinds of information can be conveyed in a video infographic—findings from a report, industry stats and current trends, or high-level conclusions from research. Upgrade a static infographic to a video infographic, and grip your audience in a highly shareable blog post or email newsletter.

Animated Presentation Process

From initiation to final delivery, we ensure the highest quality service.


Storyboarding, illustration.

We kick off with an in-depth conversation about your brand, audience, and story. It’s important that we understand your requirements and preferences upfront to ensure the most successful result. At this stage, we go through a few questions, which form the brief we use to get the creative juices flowing!

Here, our talented wordsmiths weave together the perfect story. Based on our initial discussions, we develop a video script that meets your project objectives, including the desired length, personality and tone. We rely on your revisions and feedback to craft an award-winning script.


With a strong understanding of your business objectives, we collaborate to develop a stand-out visual concept. This is where the fun begins: mood boards, color palettes, icon styles and potential character development all begins here! The result? A strong theme we’re proud to present to you.

We select the best combination of voiceover, sound effects, and music to give your video a personality of its own. By sifting through a library of options, we choose a few of the best suited audio options for your video and, together with you, decide on the right fit.

Once the concept is a go, we create digitally hand-drawn sketches that lay out the  story, frame by frame. In conjunction with the script, the storyboard brings the theme to life, demonstrating a tangible aesthetic which hints at the final product.

Illustration takes the storyboard to the next level. By combining elements of the mood board, color palette and styles we agreed on in the conceptualization phase, custom characters, backgrounds, and other visual elements add the detail required to take us into our most exciting phase: animation!

This is where the magic happens! We bring the video to life with sophisticated design and motion graphics. We check in regularly to update you on our progress and direction, listening to any input and feedback you may have.

Final Delivery

Once every detail is perfected, watch it all come together in the home stretch. We deliver the final product in HD, in any file type you require. Whether for your website, social media pages, or your next email marketing campaign, get ready to debut your final video and impress your audiences!

Motion Graphic Samples

Innovations in class action settlements.

At a legal event, innovations in class action settlement processes were discussed. To showcase the future of digital settlements, and to highlight how technology is empowering class members to choose their own payment options, we put together this clean and crisp demo video for Sipree, Inc. Flowing from screen to screen, this video displays the ease with which claimants can be paid and the impact on the speed and efficiency of the judicial process.

How to Crop Images

One of Stinson's core values is excellence, and we believe that to be excellent also means to share knowledge. For a simple tip like cropping images in PowerPoint, this short screencast is the perfect way to help us help you!

Randstad Employer Brand Research

For their Employer Branding Report, Randstad needed to appeal to brands looking to increase their attractiveness to employees in the market. With a wide range of findings in the report, it was our task to bring this data together and portray it in a way that viewers could quickly understand the information, as well as its relevance. To do so, we leveraged off the report’s key findings to create a detailed video infographic that tells the story of what motivates employees to work for one brand over another.

10 Things Your Audience Hates

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Taxes Your Way

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5 Characteristics of Great Presenter

What do decks and video animations have in common? They're often used in presentations, of course! We put together an animated video on the top qualities of great presenters, based on our client experiences over the years. This video is quirky, fun, and shows off just one of the many illustration styles we can create.

UoT Achievements

Every year, the University of Toronto gives an Impact presentation to celebrate its achievements and awards. To truly reflect the outstanding achievements of students and professors, we elevated the presentation with uniquely animated infographics. These detailed visuals establish flow and draw attention to the points that matter, impressing audiences by giving meaning to data.

Moneris Offlinx Product Launch

Moneris is Canada’s largest financial technology company, specializing in payment processing. In preparation of their new product launch, we helped create a video to communicate the benefits to new and existing clients. From start to end, we worked collaboratively with Moneris to storyboard the video, develop the script, conceptualize the visuals, and create and animate the final video.

Voiceover & Audio

Background music or talk tracks can make or break your presentation. Where relevant, we integrate voiceover and audio tracks that complement the presentation and keep the audience engaged.

Data Visualization

Motion graphics used in animated infographics, research findings, or financial reports can tell a visual data story with an added layer of movement. Sophisticated transitions connect one idea to the next, elevating the audience experience from static to dynamic.

Custom Graphics

Our technical illustrators can source, edit, or build new digital assets, such as iconography, illustrations, and dynamic graphics, to engage viewers.

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We can integrate video files into new or existing presentations, depending on your use case and technical specifications. If required, videos can be cut and edited to align with the presentation style and timing.

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Home » Presentations » 5 Ways Graphics Improve PowerPoint Presentations

what makes a presentation graphic to be moving when played

5 Ways Graphics Improve PowerPoint Presentations

  • June 14, 2021
  • Presentations

Microsoft PowerPoint is one of the most used software when it comes to presentations. You can use its essential functions to put your message across at a conference. But then, the software does not limit you to its basic functions, so you can explore different ways of making the best of it.

what makes a presentation graphic to be moving when played

One way to do this is to add graphics to your PowerPoint presentations. We all know how important graphics are for communication. They are some of the things you can use to attract an audience’s attention quickly as they help demonstrate ideas better.

There are a few things to understand before you start using graphics in your presentations. You should know the reason why people use them and whether they add real value to your presentation. This article looks into how graphics can improve PowerPoint presentations .

Let’s read on.

Why use graphics in powerpoint.

As mentioned earlier, the best way to deliver a presentation is by making it visually appealing with graphics. Although only a few benefits can be evident immediately, some may take time to see. But there is no doubt that adding graphics to a presentation is a brilliant idea.

Here are some ways graphics can improve your presentation.

1. Make Your Presentation Attention-Grabbing

The first thing that every presenter wants to do is grab their audience’s attention. It is easy for people’s minds to drift off quickly if they find a presentation uninteresting. That’s why presenters use storytelling, cognitive dissonance, surprises, and other techniques to grab attention.

Infusing graphics in a presentation then combining the techniques mentioned above can help you grab your audience’s attention. Texts tell a story while graphics show it, and that makes a combination of the two grab everyone’s attention right from the very beginning of a presentation.

2. Illustrate Relative Amounts

You will find graphics very useful if your presentation involves showing your audience that one thing is more significant than another. Describing relative amounts with words or numbers may not help you deliver the message well. In short, you risk losing your audience as they will have to calculate to confirm the numbers.

The best way to avoid this is by using graphics for a visual representation of values. It is easy to compare one thing with the other using graphical infographics.

3. Make Text Easier to Understand

what makes a presentation graphic to be moving when played

Another way that graphics improve presentations is by making them understandable. Texts can be challenging to understand, especially for people who are not keen or patient enough. This is because text requires someone to read keenly, especially if the message they carry isn’t straightforward.

This is different when it comes to graphics. You can infuse graphics into your presentations to make them comprehendible. Many people think graphics are too tricky to create and opt to use text only in their presentation. However, graphics are easy to develop, especially with the availability of templates.

You do not need to start creating graphics from scratch. The internet has a variety of free marketing templates that you can add to your PowerPoint presentation. You can also customize the templates to fit your presentation needs, but they come primarily ready for use.

4. Make Information More Memorable

Graphics and visuals, in general, have a higher retention rate than texts. But that’s not to say that people do not remember what they read. The best thing to do is combine short texts and graphics in your presentations. This makes the content engaging and also easy to remember.

The best thing about graphics is that they make words easier to process. As mentioned earlier, some texts do not have literal meanings, and audiences can take time to understand them. The same applies to trying to retain such content. Graphic representations are all you need to make the content better.

5. Inspire Action

Every presenter has end goals that they want to achieve with their presentation. They measure the productivity of the presentation by checking if they reached the goals set before. The best way to ensure that you achieve the goals is by encouraging your audience to take the desired actions.

Having a good call to action in your presentation is, of course, the first thing. But then, you can further increase the chances of your audience taking action by including visuals. Graphics make your call to action more effective as they send a more powerful message to your target audience compared to just texts.

Creating Professional-Looking Graphics in PowerPoint

Graphics can make your presentation look more appealing to your audience. However, it would be best to be careful when choosing your graphics as you need to ensure everything looks professional for the best results. Here are simple ways to create professional-looking graphics for PowerPoint.

1. Create Custom Shapes

There are different graphical shapes that you can use on PowerPoint. They come in various sizes and shapes, making it easy to find some that can go well with the message in your presentation. But then, PowerPoint doesn’t limit you to using these shapes as they are in the program.

The best way to spice up your presentation is by creating custom shapes. You can edit the figures on PowerPoint to create custom shapes that can blend better with your message. This can also help you look professional as you do not use shapes that everyone else uses.

2. Get Familiar with Picture Tools.

PowerPoint has a picture tools tab that you can use to make your presentation better. Many people use this feature only for adding things like shadows and borders to images. But then, there are several other ways this tool can help you make professional-looking graphics for PowerPoint.

For instance, you can use these tools to edit the background of your graphics. They can also be helpful when focusing on the resolution of an image. You can check out this presentation by Brainshark to understand how best you can use the picture tools feature.

3. Use Artistic Effects

what makes a presentation graphic to be moving when played

PowerPoint also has an artistic effects feature that you can use to create better graphics. Artistic features help you focus on a specific object in an image or graphic. With this feature, you can fade the background and leave objects you want your audience to see.

This makes it easy for your audience to concentrate on the things that matter in images. With some images on PowerPoint having multiple objects, your audience may end up focusing on things that do not matter.

Those are some of the ways that you can improve your PowerPoint presentations with graphics. As mentioned earlier, the first thing for every presenter is to grab their audience’s attention. Graphics, as seen above, is a tremendous attention-grabbing tool that every presenter should use.

Graphics also make texts easier to comprehend and increase the message retention rate. But to achieve this, you need to ensure that your graphics look professional. There are different techniques and tools that you can use to ensure this before using graphics in your presentation.

The insights in this article will help you create graphics that will improve your presentation. Focusing on these tips will help you inspire action and make your next presentation more productive. These best practices, tools, and techniques are all you’ll ever need for your future PowerPoint presentations.

what makes a presentation graphic to be moving when played

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what makes a presentation graphic to be moving when played

Motion Graphics: What They Are, How To Use Them & What Not To Do

Good motion graphics are an amazing way to spice up video production , but if you don’t create just the right type of script to accompany those “wow” animations, you’re missing the boat. Believe it or not, there really is a “right” type of script.  Great motion graphics  have a style and pacing, and the script must complement them. Learn more about motion graphics including what they are, how to use them, and mistakes to avoid when creating motion graphics.

Key Takeaways

What are motion graphics?

Motion graphics are a form of digital animation that combines graphic design, visual effects, and motion to create engaging and dynamic visuals. They are typically used in various multimedia projects, such as videos, films, advertisements, presentations, websites, and more, to convey information, tell a story, or enhance the overall visual appeal.

What are the benefits of motion graphics?

Motion graphics are a versatile and compelling medium that seamlessly blends visual elements, animation, and storytelling to deliver a powerful message. Their ability to captivate audiences, simplify complex ideas, and enhance the overall appeal of various media formats makes them a valuable tool in a multitude of contexts. Here, we delve into the many benefits of using motion graphics.

Engagement is a paramount advantage of motion graphics. Their inherent movement and animation draw viewers’ attention and maintain their interest in the content. Unlike static visuals, motion graphics provide a dynamic and immersive experience that keeps audiences engaged from start to finish.

One of the most significant advantages of motion graphics lies in their capacity to simplify intricate ideas and data. Through animations and graphics, they can transform convoluted concepts into visually intuitive representations, making it easier for viewers to comprehend and retain information. This feature is particularly invaluable in educational materials, data visualization, and instructional content.

what makes a presentation graphic to be moving when played

Visual appeal is another hallmark of motion graphics. Well-crafted animations can infuse videos, presentations, websites, and other media with an aesthetically pleasing and memorable quality. They elevate the overall design, making content more visually appealing and engaging for the audience.

Motion graphics also amp up your storytelling. They offer an effective means to convey narratives, make complex processes simple and narrate a brand’s story in a succinct and compelling way. Whether used in marketing campaigns, explainer videos, or corporate presentations, motion graphics can convey complex ideas and narratives with clarity and impact.

In terms of branding, motion graphics can reinforce a company’s identity by seamlessly incorporating its logo, colors, and design style into animations. This fosters brand recognition and consistency across different communication channels, bolstering the brand’s presence in the minds of consumers.

Enhanced information retention is yet another benefit of motion graphics. Viewers are more likely to remember information presented through motion graphics compared to static text or images. The combination of engaging visuals and movement creates a more memorable and impactful learning experience.

The versatility of motion graphics is evident in their ability to adapt to various applications, including marketing videos, educational materials, product demonstrations, advertisements, and more. They can seamlessly integrate into different platforms and media, making them a versatile choice for content creators.

Accessibility is a key consideration in today’s diverse world, and motion graphics can play a pivotal role in making content accessible to a wider audience. Visual animations transcend language barriers, catering to those with different learning preferences or language constraints.

Some motion graphics offer interactivity, allowing users to engage with the content, click on elements, or control the narrative flow. This adds an extra layer of engagement and user involvement, making it a valuable tool in interactive learning modules and user-guided experiences.

When used judiciously, motion graphics offer a sense of professionalism and polish to videos and presentations. They elevate the overall quality of the content, lending a sleek and modern aesthetic that resonates with today’s audiences.

Cost-efficiency is a notable advantage of motion graphics. While creating high-quality motion graphics may involve some initial investment, they often prove more cost-effective than producing live-action videos or intricate 3D animations. Their flexibility in terms of revisions and updates further adds to their cost efficiency, as changes can be made without the need for extensive reshooting or re-rendering.

Motion graphics are a multifaceted tool that elevates content across various media formats. They captivate, simplify, beautify, and engage, making them an indispensable asset for modern communication and storytelling. Whether educating, branding, or entertaining, motion graphics offer a compelling and cost-effective solution for engaging audiences and conveying information effectively.

What are the disadvantages of motion graphics?

Motion graphics offer many advantages, but they also present certain disadvantages and challenges that demand consideration in any project involving their use. Here, we delve into these potential drawbacks, shedding light on their impact and how to navigate them effectively.

First and foremost, the production of high-quality motion graphics can be a time-consuming endeavor. The intricate process of designing, animating, and rendering complex animations demands significant resources, so careful planning and resource allocation become pivotal in managing this challenge.

Motion graphics are also complex. Depending on the intricacy of the animation, creating motion graphics can be a big task that requires a skilled team of designers and animators. Complex animations may also pose technical challenges during the production phase, requiring meticulous problem-solving and expertise.

There’s also a fine line between effective use of motion graphics and overwhelming or distracting the audience. Poorly executed motion graphics with an excessive number of animations, effects, or transitions can obscure the core message, and make the content confusing or visually cluttered. Striking the right balance between engagement and clarity is key here.

Accessibility is a vital concern when employing motion graphics. Ensuring that these graphics are accessible to all audiences, including individuals with disabilities, can be challenging. The provision of alternatives such as captions or transcripts for spoken content is not only essential for accessibility but also adds an extra layer of production work.

Consideration must also be given to file size and loading time. Motion graphics often result in large file sizes, potentially slowing down website loading times and increasing bandwidth usage. The technical challenge lies in optimizing motion graphics for web use without compromising quality or user experience.

Misinterpretation is a risk if motion graphics are not executed with clarity. The visual nature of motion graphics can leave room for ambiguity, potentially leading to unintended interpretations of the intended message. Maintaining absolute clarity in animations is paramount to mitigate this risk.

Motion graphics are also subject to design trends and aesthetics, which can evolve over time. Overly trendy animations may become outdated quickly, necessitating frequent updates to stay relevant and visually appealing. Striking a balance between current aesthetics and long-term relevance is an ongoing challenge.

Finally, it’s important to acknowledge that while motion graphics can be engaging, they may not always capture and hold viewers’ attention as effectively as other forms of content, such as live-action video or interactive experiences. This consideration becomes crucial when deciding the most suitable medium for a particular message or audience.

To address these disadvantages, meticulous planning and execution of motion graphics projects are critical. Emphasis should be placed on accessibility and compatibility to ensure that the content reaches the widest possible audience. Above all, clear and effective storytelling should be the guiding principle in the creation of motion graphics. Understanding the limitations and trade-offs associated with motion graphics allows for informed decision-making, enabling their effective use in various projects.

what makes a presentation graphic to be moving when played

Why are motion graphics great for brands?

Motion graphics provide brands with a versatile and impactful tool for conveying their message, building brand recognition, and connecting with their audience. When used strategically and creatively, motion graphics can enhance a brand’s marketing efforts and contribute to its overall success. Motion graphics can be highly effective for branding purposes for several reasons:

Visual Impact. Motion graphics are inherently attention-grabbing due to their dynamic and animated nature. They can quickly capture viewers’ attention and leave a lasting impression, making them a powerful tool for brand recognition.

Consistency. Motion graphics allow brands to maintain a consistent look and feel across various media channels. Brand colors, logos, and visual elements can be incorporated seamlessly into animations, reinforcing brand identity.

Storytelling. Brands can use motion graphics to tell their story or convey their message in a visually engaging and memorable way. They can create narratives that resonate with their target audience and build an emotional connection.

Versatility. Motion graphics are versatile and can be used across a wide range of platforms and media, including TV commercials, online videos, social media, websites, presentations, and more. This flexibility ensures that the brand’s message reaches a diverse audience.

Simplicity and Clarity. Motion graphics can simplify complex ideas or concepts, making them easier for the audience to understand. They can distill information into visually digestible chunks, which is particularly useful when explaining products or services.

Engagement. Brands can use motion graphics to engage their audience in interactive and entertaining ways. Interactive elements within motion graphics can encourage user participation and generate buzz.

Memorability. The combination of visuals and movement in motion graphics increases the likelihood that viewers will remember the brand and its message. This can lead to better brand recall and customer retention.

Shareability. Compelling motion graphics are more likely to be shared on social media and other platforms. When viewers find motion graphics interesting or entertaining, they are more inclined to share them, amplifying the brand’s reach.

Cost-Effective. Compared to live-action videos or complex 3D animations, motion graphics can often be more cost-effective to produce while still delivering a high-quality and professional appearance.

Accessibility. Motion graphics can transcend language barriers, making them accessible to a global audience. Visual storytelling can convey meaning universally.

Adaptability. Brands can easily update and adapt their motion graphics to reflect changing messaging, promotions, or product features without the need for extensive reshooting or redesigning.

Brand Differentiation. In a crowded marketplace, motion graphics can help a brand stand out by creating a unique and memorable visual identity. This differentiation can be a key factor in attracting and retaining customers.

What are examples of motion graphics?

Motion graphics can be found in a wide range of media and applications. Here are some common examples where motion graphics are used:

Infographics. Motion graphics can bring static infographics to life by adding animations and transitions, making data more engaging and easier to understand.

Advertising. Motion graphics are commonly used in television commercials, online advertisements, and digital signage. Animated logos, product demonstrations, and promotional videos often incorporate motion graphics.

Explainer Videos. Companies use motion graphics to create explainer videos that simplify complex topics or introduce new products and services. These videos often feature animated characters or infographics.

Educational Videos. Educational content, including online courses and tutorials, often employs motion graphics to make learning more engaging and informative. They can help explain concepts, processes, and historical events.

Web Design. Websites sometimes use motion graphics for interactive elements, such as animated buttons, navigation menus, or background animations, to enhance user experience.

Presentations. In business presentations, motion graphics can help capture the audience’s attention and convey key messages. They can be used for slide transitions, data visualization, and illustrating ideas.

Television and Film. Motion graphics are frequently used in television shows and movies for opening credits, transitions, and special effects. For instance, the iconic opening sequence of the James Bond films features motion graphics.

Video Games. Many video games incorporate motion graphics for user interfaces, HUDs (Heads-Up Displays), and in-game animations. These elements enhance the gaming experience and provide important information to players.

Social Media Content. Short, attention-grabbing motion graphics are often used on social media platforms to promote products, services, events, or to tell short stories or share interesting facts.

Virtual Reality (VR) and Augmented Reality (AR). In VR and AR applications, motion graphics can provide interactive elements, 3D animations, and immersive experiences.

Medical and Scientific Visualizations. Motion graphics are used in medical and scientific contexts to illustrate complex biological processes, medical procedures, and scientific concepts.

Government and Public Service Announcements. Government agencies and nonprofits use motion graphics to create public service announcements on various topics, such as health, safety, and the environment.

Music Videos. Music videos often feature motion graphics to enhance the visual storytelling and create unique visual effects.

Product Demos. Companies use motion graphics to showcase their products’ features and benefits in a dynamic and engaging way.

Event Promotions. Event organizers use motion graphics in promotional materials, including videos, posters, and banners, to generate interest and excitement.

These examples demonstrate how we likely see motion graphics daily as they are all versatile and used in different industries and media. They can be tailored to specific needs and creative goals, making them a valuable tool for communication and storytelling.

How do you make a motion graphic script?

Creating a motion graphic script is an essential step in the production process as it provides a clear roadmap for the visual and narrative elements of your animation. Here are steps to help you create an effective motion graphic script:

Define Your Purpose and Audience. Start by clearly understanding the purpose of your motion graphic piece. What message are you trying to convey, and who is your target audience?

Outline the Key Message(s). Identify the main points or messages you want to communicate in your motion graphic video. Keep these concise and focused.

Storyboard Your Ideas. Create a rough visual storyboard or sketch that outlines the key scenes, transitions, and visual elements you intend to use. This can be a simple drawing or description of each scene.

Write an Opening Hook. Begin your script with a compelling opening that grabs the viewer’s attention and sets the tone for the animation. This can be a question, a surprising fact, or an engaging visual.

Break Down the Content. Divide your script into sections or scenes. Each section should address a specific point or idea. Use clear headings or labels to indicate transitions.

Write Concise and Engaging Copy. Craft concise and engaging copy for each section of your script. Keep sentences and phrases short, and use simple language. Avoid jargon or complex terminology unless your audience is familiar with it.

Incorporate a Call to Action (CTA). If your motion graphic video has a specific purpose, such as encouraging viewers to take a certain action, include a clear and compelling call to action at the end. For example, “Visit our website today” or “Subscribe now for more updates.”

Consider Timing. Estimate the duration of each section or scene in your motion graphic. This will help you determine the overall length of the animation and ensure that it doesn’t feel rushed or too lengthy.

Include Visual Instructions. Describe the visual elements, animations, and transitions that correspond to each section of the script. Be specific about what the viewer should see on the screen.

Incorporate Narration or Voiceover (If Applicable). If your motion graphic includes narration or voiceover, include the spoken dialogue in the script. Indicate where the narration should occur and synchronize it with the visuals.

Review and Revise. After drafting the script, review it for clarity, coherence, and alignment with your goals. Revise as needed to ensure a smooth flow of information.

Test with Others. Share the script with colleagues, peers, or team members for feedback. Their input can help you refine the script and identify any areas that may need improvement.

Finalize the Script. Once you’ve incorporated feedback and made necessary revisions, finalize the script. Ensure that it is well-organized, easy to follow, and ready for production.

Collaborate with Designers and Animators. Work closely with your design and animation team to ensure that the script’s vision aligns with the visual elements and animations. Collaborate to make any necessary adjustments.

At CK and CO, we love writing for motion graphics projects because, in so many ways, there are fewer constraints.  With the proper use of good motion graphics , you don’t need to worry about having enough video, or video that matches the script. You can design a complete project and execute it. All you need to do is get creative.

What should you not do with motion graphics?

While motion graphics can be a powerful and engaging tool for visual communication, there are several common mistakes and pitfalls that should be avoided when creating them. Here are some common mistakes when using motion graphics:

Using Formal Language. This is a mistake that applies to all types of video, but especially to motion graphic videos. Video scripts are designed to be heard, not read. Using copy created for print can sound stilted and clunky.

A motion graphic tip to avoid this mistake : To combat this, our motion graphic tip is to think about how you speak. Most of us don’t speak in complete sentences. We speak conversationally. That’s what you need to achieve with your script. Additionally, motion graphics lend themselves to a lighter, sometimes humorous tone. Take advantage of it, if appropriate,  when you script .

Using Too Many Words. Avoid cramming too much information into a single-motion graphic. Overloading viewers with text or visuals can be overwhelming and counterproductive.

For example, if you are talking about ten different services you provide, you don’t need to say every one of them. The visual is there. Simply say something like, “No matter what type of service you need, we’ll be there.”

A motion graphic tip to avoid this mistake : When it comes to words, less is more. Good motion graphics tell a visual story . The script should support the story, but you don’t need to say it all. The combination of visuals and narrative is powerful. If you load the script with too much content, you slow the pace of the video.

Fail to Think Visually. If you don’t think visually, you may write too much or too little. Doing so can cause the video to be ineffective by not providing your audience with the information they need or overdoing it and making the video hard to follow.

A motion graphic tip to avoid this mistake: Whenever we script motion graphics for advertising, video case studies, social media shorts, or other projects, we think about the visuals we’ll use. If you have initial ideas for visuals, you can work with your graphic designer to expand them. This makes it easier to execute the project and provides a  tighter connection between the narrative and the motion graphics .

Overuse of Effects. Using too many visual effects, transitions, or animations can distract from the core message and become visually overwhelming. Too many effects can make it difficult for the most important points to stand out.

A motion graphic tip to avoid this mistake: Use effects judiciously and purposefully to enhance rather than detract from the content. Determine what is most important to remember and highlight it first then add additional enhancements.

Ignoring Brand Consistency. Creating visuals, but neglecting brand colors, logos, and style can weaken the impact of the animation. 

A motion graphic tip to avoid this mistake: If you’re creating motion graphics for branding purposes, ensure consistency with your brand’s visual identity. Using your brand colors can go a long way in a viewer remembering your brand.

Lack of Accessibility. Ensure that your motion graphics are accessible to a wide audience. You do not want to miss out on audience members due to inaccessibility.

A motion graphic tip to avoid this mistake: Provide captions or subtitles for videos with spoken content and consider how the animations might be perceived by individuals with visual or hearing impairments.

Complexity without Clarity. While it’s tempting to create intricate and visually stunning motion graphics, avoid complexity that sacrifices clarity.

A motion graphic tip to avoid this mistake: Viewers should be able to easily understand the content and message without confusion. Make sure you aren’t overusing effects or using too many words in your motion graphics, so it is easy to understand.

Are motion graphics and animation the same?

In short, motion graphics and animation are not the same. They both involve the use of moving images, but motion graphics and animation differ in several ways.

Motion graphics primarily aim to convey information, tell a story, or present data in a visually engaging and dynamic way. They often involve the use of text, icons, and graphics to simplify complex concepts or enhance communication.

Animation is a broader term that encompasses various forms of moving images, including storytelling, character effects and more. It can be used for entertainment, education, and artistic expression.

Motion graphics often rely on static elements (text, graphics, charts, etc.) that are animated to create motion. They may not necessarily involve characters or elaborate narratives.

Animation can involve the creation of characters, scenes, and entire worlds. It can be used to tell intricate stories and often includes character development, dialogue, and plot arcs.

Motion graphics tend to be simpler and less time-consuming to create compared to full-scale animations. They are often used for shorter, concise pieces of content.

Animation can range from simple and short animations (e.g., a bouncing ball) to highly complex and feature-length productions (e.g., animated movies). It often requires more time, resources, and expertise.

Motion graphics often have a sleek, modern, and corporate aesthetic. They frequently use typography and minimalist design.

Animation can have diverse styles, ranging from 2D hand-drawn animation to 3D computer-generated animation, stop-motion animation, and more. The style can vary widely based on the intended audience and artistic vision.

cynthia kay

Cynthia Kay

Cynthia Kay founded Cynthia Kay and Company media production 35 years ago. The company produces communications for organizations from Fortune Global 100 to small businesses. A graduate of Michigan State University, Kay holds a master’s in communications from Western Michigan University. She is the Past Board Chair of the Small Business Association of Michigan (SBAM) and the National Small Business Association (NSBA). Cynthia has been honored with many awards including numerous Tellys and Woman Owned Small Business Supplier of the Year from Siemens in 2018. She has been named One of West Michigan’s 50 Most Influential Women 5 times. She is also the recipient of over 30 broadcast awards from UPI, AP and other news organizations.

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