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How to Start a Scholarship Essay (With Examples)

Will Geiger is the co-founder of Scholarships360 and has a decade of experience in college admissions and financial aid. He is a former Senior Assistant Director of Admissions at Kenyon College where he personally reviewed 10,000 admissions applications and essays. Will also managed the Kenyon College merit scholarship program and served on the financial aid appeals committee. He has also worked as an Associate Director of College Counseling at a high school in New Haven, Connecticut. Will earned his master’s in education from the University of Pennsylvania and received his undergraduate degree in history from Wake Forest University.

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Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

As an admissions officer, I reviewed thousands of essays for students seeking admission and scholarships. The essay is one of the most important parts of the scholarship application process–a strong essay can go a long way. However, with so much competition, it is important for your scholarship essay to stand out. That’s why it’s important for you to start a scholarship essay off right!

There are some very simple things that you can do to ensure that your essay is engaging from the very first sentence. In fact, beginning your essay with an exciting opening is one of the most important things you can do, because it will immediately distinguish your essay from the others. 

Keep on reading to learn more about how you can nail the very first sentence and start your essay off right!

Engage the reader with the first sentence

No matter what type of essay you are writing, you will want to ensure that the very first line grabs the attention of the reader. One of the biggest mistakes that students make when starting their essay is simply restating the prompt. This is bland and boring. 

Now, you might be wondering, “how do I engage the reader with the very first line of my essay?”. The good news is that there are several ways that you can do this that are very simple to do. 

Related:  How to answer scholarship essay questions about your career goals

Begin with dialogue

First, you could begin your essay with conversation. This can be an interesting and unexpected way to start your scholarship essay. Maybe someone asked you an unexpected question? Perhaps you were having an interesting conversation with a friend or family member? Either way, dialogue can be a powerful tool to start your essay.

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Put the reader in your shoes.

Alternatively, you can choose to start your essay by placing the reader right in your shoes and show them something from your life. Appeal to the senses and show the reader what you see, hear, smell, or taste. These specific details will help your essay come to life and make it even more memorable. 

Also recommended: What’s the best scholarship essay format?

Scholarship essay introduction example

Next,  we’ll look at a specific example of how you can open up your essay. Let’s say you are applying for the Questbridge scholarship program . One of the essays that you will be asked is:

We are interested in learning more about you and the context in which you have grown up, formed your aspirations, and accomplished your academic successes. Please describe the factors and challenges that have most influenced you. How are they shaping your future aspirations?

You might be tempted to rephrase the question and start your essay with something like:

“I have grown up in a rural context and this has formed my aspirations and allowed me to accomplish academic success…”

This is generic and will not engage your reader at all. 

Instead, what if you started off your essay with something like this:

“I look outside my bedroom window and see Henry, my favorite chicken, pecking at something in the dirt.” 

Makes a big difference, right? As a reader, you are probably wondering: why does this person have chickens outside their bedroom window? Why did they name this particular chicken Henry?

See also: Here are our top writing & essay scholarships for students!

Keep the ending of your essay in mind as you write the opening

While crafting your opening, be open to ideas about how to close your essay. There is no need to stress about the ending now, but being mindful of effective ways to end an essay is always a good idea. Say you are opening your scholarship essay with Henry the chicken. Is there a way for Henry to make an impactful appearance at the end of the essay to close things out in a way that perfectly wraps everything up? The key is for the essay ending to be meaningful and memorable for the reader. 

Don’t miss: Our free scholarship search tool

If you can’t think of a “wow” scholarship essay beginning, keep writing!

Sometimes, we know what we want to say, point by point, but we are not ready to be creative when it comes to opening an essay. In that case, keep writing! There is always the option of going back and crafting an engaging opening after your essay is written. Simply write your main idea where the first paragraph would be to guide you as you write. After, go back when your creative juices are flowing, and craft the amazing opening (and closing) that your scholarship essay deserves!

Final thoughts

As shown, there are many questions that we as readers will have after reading an engaging essay opening such as the one just shared; We want to learn more about the student who is writing this essay. After all, as a writer trying to stand out in a pile of essays, that is our main goal. 

We hope that you have a better understanding of how to start a scholarship essay so you can maximize your chances of winning scholarships!

Additional resources

Scholarships360 is the go-to for all things college admissions and scholarships! Wondering how to write a 250 word essay and how to write a 500 word essay ? Curious how to write an essay about yourself ? Wow, do we have the resources to help! Additionally, check out our free scholarship search tool to help you finance your college education. Best of luck to you and your future endeavors! 

Key Takeaways

• The first sentence of the essay is what makes the reader want to continue reading 
• Engage the reader by appealing to the senses
• Create a sense of wonder in your essay, making the reader want to learn more about you
• Keep the ending of the essay in mind as you craft the beginning

Frequently asked questions about how to start a scholarship essay

What is an essay hook, how long should my scholarship essay be, scholarships360 recommended.

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• How to Write a Scholarship Essay | Template & Example

How to Write a Scholarship Essay | Template & Example

Published on October 11, 2021 by Kirsten Courault . Revised on May 31, 2023.

A good scholarship essay demonstrates the scholarship organization’s values while directly addressing the prompt. If you plan ahead , you can save time by writing one essay for multiple prompts with similar questions.

Table of contents

Apply for a wide variety of scholarships, make a scholarship tracker spreadsheet, tailor your essay to the organization and the prompt, write a focused and relevant personal story, scholarship essay example, other interesting articles, frequently asked questions about college application essays.

Scholarships are a type of student financial aid that don’t require repayment. They are awarded based on various factors, including academic merit, financial need, intended major, personal background, or activities and interests.

Like college applications, scholarship applications often require students to submit their grades, standardized test scores, letters of recommendation, and an essay.

A scholarship essay shares your values and qualities in the context of a specific question, such as “How does technology affect your daily life?” or “Who has had the greatest impact on your life?”

Be wary of scholarship scams

While some applications may not require an essay, be wary of scholarship scams that do the following:

• Guarantee you scholarship money for a fee
• Claim scholarship information is exclusive to their company
• Ask for your bank or credit card information to hold the scholarship

Some legitimate companies do charge for releasing comprehensive scholarship lists or creating a tailored list of scholarship opportunities based on your profile.

However, you can always discover scholarship opportunities for free through your school counselor, community network, or an online search.

Many students focus on well-known, large scholarship opportunities, which are usually very competitive. To maximize your chance of success, invest time in applying for a wide variety of scholarships: national and local, as well as big and small award amounts. There are also scholarships for international students .

In addition to charitable foundation and corporate scholarships, you should consider applying for institutional scholarships at your prospective universities, which can award money based on your application’s strength, your financial situation, and your demonstrated interest in the school.

Check with your guidance counselor, local organizations, community network, or prospective schools’ financial aid offices for scholarship opportunities. It’s a good idea to start applying as early as your junior year and continue throughout your senior year.

Choose the right scholarships for you

Choose scholarships with missions and essay topics that match your background, experiences, and interests. If the scholarship topic is meaningful to you, it will be easier for you to write an authentic and compelling essay.

Don’t shy away from applying for local scholarships with small dollar amounts. Even a few hundred dollars can help you pay for books.

Local scholarships may be more tailored to your community, background, and activities, so they’re likely more relevant to you. Fewer students apply for these scholarships, so you have less competition and a higher chance of success.

Some places to look for local scholarships include

• Civic organizations, such as the Rotary Club, Lions Club, etc.
• Your church, mosque, synagogue, or place of worship
• Community groups, such as the YMCA
• Ethnicity-based organizations
• Your local library or local small businesses
• Organizations related to your intended major
• Your city or town
• Your school district
• Unions, such as SEIU, the Teamsters, CWA, etc.
• Your employer or your parents’ employers
• Banks, credit unions, and local financial institutions

Prevent plagiarism. Run a free check.

While researching scholarship opportunities, create a scholarship tracker spreadsheet to keep track of the following:

• Scholarship amounts
• Required application materials

You can use our free Google Sheets template to track your scholarship applications.

Scholarship application tracker template

You can also include scholarship essay prompts in your college essay tracker sheet . By grouping or color-code overlapping essay prompts, you can plan to write a single essay for multiple scholarships. Sometimes, you can also reuse or adapt your main college essay .

Even if you’re adapting another essay, it’s important to make sure your essay directly addresses the prompt, stays within the word count limit , and demonstrates the organization’s values. The scholarship committee will be able to tell if you reuse an essay that doesn’t quite respond to the prompt, so be sure to tailor it to the questions asked.

Research each organization

Before writing, research the scholarship organization’s mission and reason for awarding the scholarship. Learning more about the organization can help you select an appropriate topic and relevant story.

While you should tailor your essay to the organization’s values, maintain your authentic voice. Never use false or exaggerated stories. If the organization’s values don’t align with yours or you can’t brainstorm a relevant story for the scholarship, continue searching for other scholarship opportunities to find a more appropriate one for you.

After researching the organization, identify a specific personal experience that embodies its values and exemplifies why you will be a successful student.

Choose a story with the following criteria:

• Responds to the prompt
• Demonstrates the organization’s values
• Includes an authentic story
• Focuses on you and your experience, not someone else’s

A good scholarship essay is not

• A resume of your achievements
• A lengthy opinion piece about the essay topic
• An essay featuring a negative tone that puts down others

If appropriate, you can briefly address how the scholarship money will help you achieve your educational goals. You should also end with a brief thank-you.

Take a look at the full essay example below. Hover over the underlined parts to read explanations of why they work.

Prompt: Describe how working for Chelsea’s Chicken restaurant has developed leadership skills that will help you succeed in college. Give specific examples of leadership characteristics that you have exhibited during your employment with us.

As a nervous 16-year-old, I walked into Chelsea’s Chicken for my first day of work determined to make enough money to put gas in my car and buy pizza on the weekends. My only previous job was mowing my neighbors’ lawns when they were on vacation, so I had no idea what to expect. I was a bit intimidated by my new responsibilities, especially handling money and helping disgruntled customers.

However, it didn’t take me long to learn my way around the cash register and successfully address customer complaints. One day, Roger, the store manager, asked me if I wanted to join Chelsea’s Chicken Leadership Training Initiative. He said he saw leadership potential in me because of my attitude with the customers and my enthusiasm for learning new job responsibilities. It surprised me because I had never thought of myself as a leader, but I quickly agreed, and Roger handed me a three-ring binder that was thicker than my math and science textbooks put together! He told me to take it home and read over it during the following week.

In that binder, I discovered that being a leader means taking the initiative, especially when the job is undesirable. One week later, I got to practice that idea when a little kid threw up in the bathroom and missed the toilet. It smelled terrible, but I stepped forward and told Roger that I would clean it up. My coworkers thought I was crazy, but I started to believe in my leadership potential.

That night as we closed the store, Roger pulled me aside in the parking lot and told me that he could tell that I had been studying the manual. He wanted to give me more responsibility, along with a dollar-per-hour pay raise. I was surprised because I had been working there for only a couple of months, but his encouragement helped me make a connection: good leadership helps other people, and it often is rewarded. I was determined to experience more of both.

Within a month, I was ready to take the Team Leader exam, which mattered because I would receive a promotion and a much bigger raise if I passed. But, when I got to work, two of the scheduled team members had called in sick. We were noticeably short-handed, and our customers weren’t happy about it.

I walked back to the lockers, put on my vest and hat, and took my place behind an open register. Customers immediately moved into my line to place their orders. Roger looked at me with surprise and asked, “Did you forget that you’re testing tonight?” I responded, “No, sir—but what’s the use of taking a leadership test if you aren’t going to lead in real life?” Roger smiled at me and nodded.

He stayed late that night after we closed so that I could leave early and still take the test. I noticed that Roger was always staying late, helping employees learn new skills. His example taught me that leaders take the initiative to develop other leaders. He gave me a clear picture of what shared leadership looks like, making room for others to grow and excel. When I asked him where he learned to do that, he said, “From the same leadership manual I gave you!”

Chelsea’s Chicken has offered me so much more than a paycheck. Because of Roger’s example, I have learned to take the initiative to care for my family and friends, such as being the first to do the dishes without my mom asking or volunteering to pick up my friend for our SAT prep course. Now, as I prepare to enter college, I have confidence in my leadership ability. I know I’m signing up for a challenging major—Biology, Pre-Med—yet I also know that Chelsea’s Chicken has helped me to develop the perseverance required to complete my studies successfully.

If you want to know more about academic writing , effective communication , or parts of speech , make sure to check out some of our other articles with explanations and examples.

Academic writing

• Writing process
• Transition words
• Passive voice
• Paraphrasing

 Communication

• How to end an email
• Ms, mrs, miss
• How to start an email
• I hope this email finds you well
• Hope you are doing well

 Parts of speech

• Personal pronouns
• Conjunctions

A scholarship essay requires you to demonstrate your values and qualities while answering the prompt’s specific question.

After researching the scholarship organization, identify a personal experience that embodies its values and exemplifies how you will be a successful student.

Invest time in applying for various scholarships , especially local ones with small dollar amounts, which are likely easier to win and more reflective of your background and interests. It will be easier for you to write an authentic and compelling essay if the scholarship topic is meaningful to you.

You can find scholarships through your school counselor, community network, or an internet search.

You can start applying for scholarships as early as your junior year. Continue applying throughout your senior year.

Yes, but make sure your essay directly addresses the prompt, respects the word count , and demonstrates the organization’s values.

If you plan ahead, you can save time by writing one scholarship essay for multiple prompts with similar questions. In a scholarship tracker spreadsheet, you can group or color-code overlapping essay prompts; then, write a single essay for multiple scholarships. Sometimes, you can even reuse or adapt your main college essay .

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Scholarship Essay Writing

Scholarship Essay Examples

12 Winning Scholarship Essay Examples for Aspiring Students

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Scholarships can be the key to your dreams of higher education, but the process often begins with one crucial step - the scholarship essay. 

A scholarship essay is not just another requirement. It is your chance to stand out from the competition and convince the selection committee that you are the perfect candidate deserving of their support.

However, crafting a winning scholarship essay is not an easy task. You are in competition with hundreds of applicants, and you need to get a lot of things right to stand out.

But don’t worry; reading some winning samples can help you understand how to write better scholarship essays. 

This blog presents 12 remarkable scholarship essay examples to inspire your success. These real-life essays, written by scholarship recipients, offer invaluable insights and strategies to help you secure funding for your education. 

So read on!

• 1. Financial Need Scholarship Essay Example for College
• 2. Leadership Scholarship Essay Examples
• 3. Scholarship Essay Example for Engineering
• 4. Nursing Scholarship Essay Example 
• 5. Scholarship Essay About Yourself
• 6. Winning Scholarship Essay Examples
• 7. Tips to Write a Winning Scholarship Essay 

Financial Need Scholarship Essay Example for College

Students often apply for financial assistance scholarships for their college education. Such scholarships require you to provide compelling reasons as to why you deserve financial aid. 

Here is an example that successfully caters to this question:

Why This Scholarship Essay Succeeded

This scholarship essay effectively conveys the applicant's financial need while also highlighting their determination and commitment to education. Here are some key elements that contributed to its success:

• Personal Story: The essay starts with a personal story about growing up in a single-parent household, providing context for the financial need. This makes the essay relatable and emotionally engaging.
• Specific Financial Challenges: The essay details the specific financial challenges the applicant faces, such as tuition, textbooks, and living expenses. Specificity adds credibility to the financial need.
• Explains the Significance of the Scholarship for Education: The essay explains how receiving the scholarship would positively impact the applicant's education, allowing them to focus more on studies and extracurricular activities.

Leadership Scholarship Essay Examples

When applying to programs for training young leaders, they often require you to write an essay. Here is a leadership scholarship essay sample:

Why This Scholarship Essay Worked

This leadership scholarship essay effectively showcases the applicant's leadership journey, growth, and suitability for the scholarship. Here are some key elements that contributed to its success:

• Personal Growth: The essay highlights the applicant's personal growth and development through their leadership experiences, demonstrating a clear understanding of what leadership entails.
• Specific Examples: The applicant provides specific examples of challenges faced and initiatives undertaken as a leader, adding credibility to their claims.
• Lessons Learned: The essay discusses the lessons learned, emphasizing qualities such as communication, teamwork, and empathy, which are essential for effective leadership.
• Alignment with Scholarship: The essay explains how the scholarship will support the applicant's continued leadership growth and commitment to making a positive impact.

Scholarship Essay Example for Engineering

Engineering schools have a strong vetting process to ensure that they only let in serious students. Writing a scholarship essay is their way of judging a student’s interests and capabilities. 

Check out this catchy sample:

Why this Engineering Scholarship Essay Worked

Here are some key elements that contributed to the essay’s success:

• Passion and Dedication: The essay clearly communicates the applicant's deep passion for engineering, emphasizing their lifelong commitment to the field.
• Specific Examples: The applicant provides specific examples of their experiences in engineering, such as the cooling system project and the sustainable housing initiative, demonstrating their practical application of engineering skills.
• Financial Need: The essay briefly touches upon the financial challenges faced by the applicant, which adds context to their need for financial support.
• Impact and Contribution: The essay discusses how receiving the scholarship will enable the applicant to focus more on their studies and research projects, emphasizing their desire to contribute meaningfully to the field of engineering.

Nursing Scholarship Essay Example 

Nursing institutions require hard-working and committed pupils. That’s why the scholarship essay is an essential part of their application process.

So, what does a good nursing scholarship essay look like? Here’s an example:

Why This Nursing Scholarship Essay Succeeded

This nursing scholarship essay effectively conveys the applicant's passion for nursing and their commitment to patient-centered care. Here are some key elements that contributed to its success:

• Passion for Nursing: The essay clearly communicates the applicant's passion for nursing, emphasizing personal experiences that ignited this passion.
• Continuous Learning: The essay highlights the applicant's commitment to ongoing learning and professional growth, which is essential in the nursing field.
• Community Engagement: The applicant showcases their involvement in community health initiatives and volunteering, demonstrating a dedication to improving healthcare beyond the clinical setting.
• Leadership Experience: The essay discusses leadership roles within the nursing program, emphasizing the applicant's understanding of nursing as a leadership role in healthcare.
• Impactful Clinical Experience: The inclusion of the palliative care unit experience adds a unique perspective. It also adds an emotionally resonant dimension to the essay, highlighting the applicant's dedication to patient-centered care.

Scholarship Essay About Yourself

Some scholarship essays require a more personal touch. Scholarship committees are interested to learn about your experiences and how you express them. 

Here is an example of an essay focusing on the applicant’s life experiences.

This scholarship essay effectively highlights the applicant's personal experiences and qualities that make them a suitable candidate for the scholarship. Here are some key elements that contributed to its success:

• Values and Background: The essay begins by establishing the applicant's background and values, emphasizing the importance of education and family sacrifices.
• Academic Excellence: The applicant showcases their commitment to academic excellence, including being named valedictorian, which adds credibility to their dedication to learning.
• Passion and Career Goals: The essay highlights the applicant's interest in psychology and mental health, revealing their career aspirations and a deep sense of purpose.
• Courage to Grow: The essay concludes with a strong commitment to education and the desire to use it as a tool for positive change in their community.

Winning Scholarship Essay Examples

You have read five scholarship essay examples with a complete analysis of why they were successful. Here are some more excellent examples that stand out due to similar reasons.

Read these samples and ask yourself, can you figure out why these essays catch the readers’ attention?

Sample Scholarship Essays

Sometimes, scholarship essays require a limited word count. You should always read the instructions and requirements of an essay before writing. 

Here are two scholarship essay samples with different word limits.

500-Words Scholarship Essay Example About Career Goals

250 Words Scholarship Essay Example

Scholarship Essay Examples for Different Academic Levels

These scholarship essay examples cater to various academic levels. They demonstrate how students at different stages of their education can craft successful essays.

Scholarship Essay Example For High School Students

Scholarship Essay Example For College Application

Masters Scholarship Essay Example For Students

Scholarship Essay Examples - Why You Deserve This

These examples focus on explaining why the applicants deserve the scholarship, emphasizing their qualifications, achievements, and aspirations.

Why I Deserve This Scholarship Essay Example

Why Should You Receive This Scholarship

There are many different prompts you can be assigned for your scholarship essay, so better be prepared. Check out this list of scholarship essay prompts to get a better idea!

Tips to Write a Winning Scholarship Essay 

The following are some useful tips and suggestions for writing a successful scholarship essay:

• Understand the Prompt: Carefully read and understand the essay prompt. Ensure that your response directly addresses the specific questions or topics provided. Tailor your essay to the scholarship's requirements.
• Plan and Organize: Start with an essay outline . Identify key points you want to cover and the structure of your essay. A well-organized essay with a clear introduction, body, and conclusion is more engaging and easier to follow.
• Be Authentic: Be true to yourself and your experiences. Authenticity resonates with scholarship committees. Share your genuine motivations, goals, and challenges, as it makes your essay more relatable.
• Address Your Audience: Consider your audience, that is the scholarship selection committees. Tailor your essay to their expectations and values, emphasizing how you align with the scholarship's mission and goals.
• Highlight Achievements and Impact: Showcase your accomplishments, both academic and extracurricular, and discuss the impact they've had on your life and your community. Explain how the scholarship will enable you to achieve even more.
• Express Your Passion: Demonstrate your passion for your field of study or the cause the scholarship supports. Explain why you are deeply committed and how the scholarship will help you make a significant contribution.
• Follow Instructions: Pay close attention to any specific instructions or requirements provided by the scholarship organization. Failure to comply with guidelines can lead to disqualification.
• Revise and Rewrite: After an initial draft, take time to revise and rewrite your essay. Don't hesitate to make substantial changes if necessary to improve clarity, coherence, and impact.
• Seek Feedback: Have someone else, such as a teacher, mentor, or family member, review your essay. Fresh perspectives can identify areas for improvement.

To conclude,

These essay examples were a good way to start. You’ve read and learnt the qualities that made them successful. Now, it’s your time to apply what you’ve learnt to your own scholarship essays.

Remember, crafting a winning scholarship essay takes time and effort. Be authentic and convey your aspirations, achievements, and the impact you hope to make. With dedication and these valuable tips, you can create a compelling scholarship essay that helps you achieve your education goals.

In addition, we understand that writing a scholarship essay can be incredibly difficult due to the high stakes. But don’t let the stress takeover, let our professional scholarship essay writing service handle it. 

Our expert writers have written hundreds of successful scholarship essays with a high rate of success. Trust our write my essay website to craft a stand-out scholarship essay and achieve your academic goals!

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6 Awesome Scholarship Essays That Worked

When it comes to paying for college, scholarships are the best form of financial aid, since they offer students free money that never needs to be repaid. But let’s face it: completing scholarship applications, especially the essays, can feel overwhelming. The scholarship essay is arguably the most important part of the application and should be well-thought-out. In this article, we’ll walk  through five scholarship essay examples and explain why they worked, so that you can write your own winning scholarship essays .

Here are 6 winning scholarship essay examples that worked:

Why this scholarship essay example worked:, how could this essay have been better , want more resources on writing your scholarship essay, get started with your scholarship essay.

The essay is your chance to let your personality and life experiences shine through, giving you the opportunity to stand out from other applicants.

The best way to get an idea of what scholarship committees are looking for is to look over scholarship essay examples from past winners. Take some time to analyze the writing style, think about the strong points, and consider how you can improve. Below, we’ll show you just how you might dissect a scholarship essay.

1. Going Merry Scholarship Success Story by Gabby DeMott

What’s a winning scholarship essay look like? Check out this Going Merry success story with Gabby DeMott.

ESSAY PROMPT: Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

“There were only a few minutes to go and our eyes were glued to the screen. On the edge of our seats, clutching whoever happened to be next to us, we watched as the referee blew his whistle and the German players took their free kick. The ball was hit with precision and skill; it flew up over the Swedish players, past their goalie, and was caught safely in the back of the opposing team’s net. We all jumped up and screamed, a mixture of German and English, of excitement and relief, of pride and anticipation.

We stood, enraptured, for the last several minutes of the game as Germany kept its 2-1 lead over Sweden. The horde of us, Germans and Americans alike, hugged and cheered and made our way out onto the balcony, where we chanted “Deutschland! Deutschland! Deutschland!” for the whole village, the whole country, the whole world to hear. Never have I felt so accepted while being an outsider, so proud of a country that isn’t even mine, so part of something I didn’t really belong to.

My German friends didn’t care that we were from different countries; they didn’t care that we would only be staying for three weeks. They accepted us into their homes and their daily lives, their traditions and their celebrations. In watching that World Cup game, it didn’t matter that we were from different places; we were all cheering for the same team. The acceptance I felt in Germany extended beyond that living room. I came to the country on a three week exchange with ten other students from my school.

We each stayed with host families and attended the Wildermuth Gymnasium, which was surprisingly accommodating to a gaggle of loud American teenagers. The teachers were friendly and welcoming, the students treated us like ordinary peers, and even the people I interacted with in public were understanding.

Before coming to Germany I feared judgment based on my level of the language (which is nowhere near as good as the German students’ English) and American politics. It was intimidating to be in a country with limited knowledge of the language and the customs, even though everyone was welcoming. People did ask myself and the other students about the US’s political climate, but no one blamed us for it. They recognized that we were outsiders, that the place we came from had flaws, and they accepted us anyway.

Since that trip, I’ve found myself trying to provide that acceptance to people in my own country. For example, I work at a canoe livery and we receive a lot of visitors with limited English. Some of my coworkers will avoid such customers because they don’t want to take the time to explain things, to exercise patience with someone who may not understand them. If people had done this to me in Germany, my time there would have been much less enjoyable; in fact, I would have been offended.

So now when someone walks up to me at the livery and asks a question in English that isn’t perfect, I smile and welcome them. I take my time to make sure they understand, that they can have a good time, and that they feel accepted. It’s a small action, but I know firsthand that it can make a big impact, at my place of work and in the world. “

• It shares a personal story of realization. Gabby’s essay throws us right in the middle of the action in her story, from her perspective. She paints a clear picture of where she is, how she feels, and what her goals were in that moment. She then goes on to explain the unity of the German and American students to introduce other people in the essay. LESSON TO TAKE : When including additional people in an essay, introduce them early on so you can continue telling your story in an organic way.
• She reflects on her previous fears and explains how she’s moved past those to grow. In the fifth paragraph, Gabby shares how she feared judgment due to her level of the German language and American politics. As Gabby became more familiar with the host families and her German friends, she realizes they accepted her, and she relaxes. LESSON TO TAKE: Sharing a story in sequential order can help illustrate personal growth and how your character changed for the better.
• She answers the prompt and demonstrates how she’ll put her newfound knowledge in action. Once Gabby realized her German friends and host family accepted her, regardless of her fears, that sparked a realization for her when she returned home to America. Gabby concludes her essay by explaining how she’s providing that same acceptance she received in another country to acquaintances and people in her country, to be patient, help them enjoy themselves, and to welcome them.  LESSON TO TAKE : Consider concluding your essay with a wrap-up of what you learned, and how you plan to apply that lesson in your life.

2. Who is a “Good” Doctor? by Joseph Lee

Below is a winning essay from Joseph Lee, Rush Medical College for the Giva Scholarship.

ESSAY PROMPT: Who is (or what makes) a good doctor?

“Had you asked me the same question one year ago, my answer would have been vastly different to the one I will give today. In the summer of 2012, with my first year of medical school completed, I embarked upon my last official summer vacation with two things in mind: a basketball tournament in Dallas and one in Atlanta. My closest friends and I had been playing in tournaments for the past 10 summers, and it was a sacred bond forged together in the name of competition. However, two weeks before our first tournament, I became instantly and overwhelmingly short of breath. Having been born to Korean immigrant parents, I was raised to utilize the hospital in emergency cases only, and I knew this was such a case. A few scans later, doctors discovered numerous pulmonary emboli (PE), caused by a subclavian deep vein thrombosis (DVT), and just like that, I was lying in a bed of a major hospital for a life threatening condition.

Fast forward a few months, and I am lying in a similar bed to treat the underlying cause of the subclavian DVT: a first rib removal. There is little that can adequately prepare someone physically, emotionally or spiritually to undergo surgery; and my thoughts continued to race in the days following. In addition to the expected physical pain, isolation, fear and frustration were a few of the emotions I experienced in the four day ordeal. The procedure went according to plan thanks to a skilled surgeon and his team, but the attributes that made the doctor “good” went far beyond his ability to operate.

“Wow. I’m glad you are feeling better” and “I can’t believe you went through that” are common reactions people have when they see the scars on my upper chest. Quite frankly, the past nine months have been difficult, literally full of blood, sweat and tears. But through it all, I have been able to maintain my positivity and gratitude knowing that I have gained the invaluable experience of being a patient and discovering the vulnerability and trust that patients give their doctors. Patients indulge information to doctors that they may have never told anyone in their life and in doing so, place a great deal of trust and responsibility in the hands of a doctor. Many patients will not understand the mechanism of disease behind their condition and anticipate that the doctor will explain to them and their family why it is that they are feeling the way they are and ultimately heal them. And that is precisely what my surgeon understood: the privilege of being able to care for patients and the intimacy of the doctor-patient relationship. And as I awoke to the care of my worried parents, the first thing they wanted to discuss was the details of the procedure that was methodically and patiently explained to them by my “good” doctor.

In study after study, patients have reported dissatisfaction with their medical care, not because of lack of knowledge or health outcome, but because their doctors did not show enough warmth in the encounter or listen to the patient’s questions and concerns. There are few times where a patient and their loved ones are more vulnerable and in need of compassion than when dealing with a hospitalization. And for some doctors, a patient may be another item on a checklist, but that patient is someone’s mother or father, son or daughter, sister or brother. My “good” doctor understood this and would often say “If you were my son…” when discussing treatment options, reflecting on the type of care he would want for his family and treating me similarly. Such ideals are rooted in love and compassion for patients, not as clients in the health care system, but as fellow human beings striving to make something of themselves and the world around them (I).

Unfortunately, the ordeal of living with a chronic illness or undergoing a major operation extends beyond the confines of the hospital. Whether it is creditors harassing patients for medical bills, prescriptions that need to be refilled, or lifestyle modifications that need to be made, the health care experience doesn’t end when a patient walks out of the hospital doors. It often takes merely a minute, as in the case of the “good” doctor who told me that as a student I could apply to get the procedure financially covered by the hospital. Such foresight in anticipating financial concerns and directing me on the next steps to be taken provided relief in the surmounting stress.

Lastly, the “good” doctor understands that as our patients are human, so are we. This means we will make mistakes, some of which can result in life-threatening consequences. With that said, the “good” doctor practices humility and honesty, apologizing and sharing as much information with patients as possible. Although no one strives to make mistakes, they will happen, and how one reacts to them is a distinguishing feature of the “good” doctor (II).

Of all the qualities I tried to explain in what makes a “good” doctor, there was no emphasis on skill and knowledge. And while being able to fulfill the duties of making the correct diagnosis and appropriate treatment plans is expected, the intangibles of love, compassion, foresight and honesty is what makes a doctor, “good”. I learned such lessons in the purest manner possible, by being a patient myself, and will use them to guide me in all future patient encounters, as I strive to be a “good” doctor.”

• It tells a captivating story. This essay immediately pulls the reader in, immersing the audience right in the story. . We want to know how Joseph’s definition of a good doctor changed and why it did so. Hooking your reader from the first sentence of your essay or even the first paragraph is a surefire way to keep your reader engaged in the story you’re telling. The story itself is also told really well, with good pacing and just enough detail to elicit empathy without causing boredom. (He could have easily given too much scientific/medical detail!)  LESSON TO TAKE : When telling an anecdote, consider how much detail is the right amount, to make it engaging.
• It’s a list, without you realizing it’s a list. After the first 2 paragraphs (which are mostly story-telling), the rest of the essay is effectively a list of ways that doctors are “good”: they recognize the intimacy and trust involved in the doctor-patient relationship (paragraphs 3-4), they anticipate future sources of patient stress (paragraph 5), and they exercise humility (paragraph 6). Joseph could have easily structured the essay simply by saying “There are 3 main things that make a doctor good” and then explaining each idea. However, that would have been much more boring! Instead, he expertly hides the list format, by couching it in an engaging story. LESSON TO TAKE: Not all list-type essays need to feel like lists.
• It’s personal and believable. Joseph takes a negative personal experience, shows what he learned from it and how it caused him to grow as a person. Sometimes essays about singular, defining moments or experiences can seem blown out of proportion and thus not credible. This one feels right: a big ordeal in his life that has therefore shifted his perspective.  LESSON TO TAKE : Consider which personal stories to tell, and make sure the “size” of the story feels right.

3. Life Happens Scholarship by Emily Trader

Here is an example of a moving scholarship essay on the topic of family loss by Emily Trader for the Life Happens award.

ESSAY PROMPT: How has the death of a parent or guardian impacted your life financially and emotionally? Be sure to describe how the loss of your parent/guardian impacted your college plans, and explain how the lack of adequate (or any) life insurance coverage has impacted your family’s financial situation.

“When I was seventeen years old, my father lost his battle with kidney failure and cardiovascular disease. As long as I shall live, I do not believe that I will ever forget the first moment I saw my father’s once vibrant face in that cold and unforgiving casket. I won’t forget his lifeless and defeated hands, or how his pale lips would never utter another joke or speak to his grandchildren. Even though the day of his funeral was undoubtedly the worst day of my life, I wish I could relive it just to be with him one more time. Since that moment, I have felt as if all of my grief and longing resides underneath my skin with nothing to relieve the pressure. On September 8th, 2016, I lost my voice of reason, my confidant, my cheerleader, and my best friend.

Unbeknownst to me at the time, I had lost so much more. Upon my father’s passing, he left us with funeral and medical expenses that his insurance would not cover. Because he did not have any form of life insurance, the financial burden of his death was now the responsibility of my mother and me. Even though my mother works night shifts as a neonatal nurse and her commute is nearly two hours, she was forced to pick up extra shifts to support my family. Though I already had a job and I worked about ten hours a week, I now work anywhere from twenty-five to thirty-five hours a week, and I am also a full-time high honor student. Even though the death of my father forced me to realize the importance of cherishing time with my family, I do not see them very often because of our busy schedules. I also sacrificed my social life and the joy that every senior in high school should experience. Instead of football games and homecoming, I had to deal with mourning and the possibility that I would not attend college because of my family’s financial troubles.

If my father had a life insurance policy, we would not have to work ourselves to the bone and sacrifice our physical and emotional well-being to keep up with expenses. I would not have to worry so intensely about the future of my education on top of the crippling grief that I have felt over the last five months. If this devastating experience has taught me anything, it is this: financial planning for these situations is absolutely invaluable. I will not soon forget the stress and despair that I have experienced, and I now realize that to have a life insurance policy is to throw your surviving family members a crucial lifeline. Though no one can ever prepare you for the trauma of losing a parent, life insurance allows you to grieve without the constant stress of financial burden, and for that reason, it is an absolutely essential precaution.

I love and miss you so much, Dad. Thank God I will see you again.”

• She answers the prompt . It would be easy to write an essay that just spoke to her grief, or to what her father was like and how much he meant to her. But the essay prompt asks applicants to reflect on how the loss has affected the student emotionally and financially. Emily does a great job of this, by connecting the financial parts (she and her mother needing to pick up extra hours of work), with the emotional (due to the work schedule, the family not being able to spend as much time together). She also addresses how this might affect her college plans. LESSON TO TAKE : 
• She provides (beautiful) detail. The first paragraph immediately pulls the reader in because of the detailed description she provides (“ his lifeless and defeated hands”, “pale lips” ). Similarly, the specificity of how her family is shouldering the financial burden (e.g. her working 25-to-35-hour weeks) make it feel more real rather than generic.  LESSON TO TAKE : Use details and descriptions to make something feel more emotional and tangible.
• She knows her audience . This scholarship is funded by Life Happens, an organization formed by seven leading insurance providers, in order to educate the public about important insurance planning topics. Clearly Emily researched the provider and understood that an essay that spoke to the importance of insurance planning would be well-received by the essay readers. LESSON TO TAKE : Research the scholarship provider and adjust your content to fit the organization’s or company’s mission statement (or business model).

4. Going Merry Scholarship Success Story by Jesus Adrian Arroyo-Ramirez

Jesús Adrian Arroyo-Ramirez wrote a winning scholarship essay (and video!) that he submitted on Going Merry . He earned an outstanding $40,000 through the Golden Door Scholarship.

ESSAY PROMPT: What differentiates you from the hundreds of DACA students who apply to our scholarship? Use one of those opportunities to tell us something else we cannot see just by looking at your grades, test scores, and transcripts.

“I always knew I was different than my friends in some way. Growing up, I struggled to speak English while everyone else had little to no problems. I needed extra help in school while my friends coasted by with ease. My friends would hop on planes and travel all around the world while I had to stay at home. At the age of 13 all of my friends started driving while I still couldn’t.

I built up the courage and asked my mother why I did not have access to the simple liberties everyone else did. My name Is Jesus Adrian Arroyo-Ramirez, and I was illegally brought to this country when I was just six years old. At the time I had no clue that I was breaking any laws, and I did not realize the fact that my life was going to change forever. Growing up with a different citizenship situation than my peers was and still is the biggest challenge I have to face in my life.

Looking back there is not a single thing that I would change. Knowing that I had to work harder than everyone else lead me to be the person that I am today. I took that fire inside of me, pushed myself, graduated first in my class with a cumulative 4.0 GPA, became a Kansas Scholar, and graduated High School with a semester’s worth of college credit. In November of 2016, everything began to look up for me. I received a work permit and a social security card all thanks to the DACA program. I was finally able to get my license, get a job, and most importantly attend college.

I plan to continue my success in the classroom and do everything to the best of my ability as I know that under my current circumstances it can all be ripped away from me at any moment. Growing up with my situation has taught me to not take advantage of a single opportunity. There has been continued support around me past and current and I know there are people out there rooting for my success. I will strive to be the first generation in my family to graduate from an American University and I will set a stepping stone for my future family so they will not have to struggle as I did. My citizenship is not a setback, it is a mere obstacle that I will always learn to work around if it means giving my future children a better life, just like my mother did for me.”

• He shares how hardships made him who he is today. Right off the bat, Jesus sets the tone for his essay by sharing how he struggled to speak English and that he was not given the same opportunities as his peers. He shares his mother’s explanation on why he lived a different life, along with his honesty in the challenges of growing up with a different citizenship situation than the teens around him. LESSON TO TAKE : Share personal details (as you feel comfortable), and consider including a defining memory or conversation hat contributes to your story. This can help paint a picture of your beginnings or your inspirations.
• He includes emotional details. Although Jesus grew up with hardships, he persevered and mentions he wouldn’t change anything. It may have taken a little longer than his peers to get his license, but he also excelled in school, pushed himself to graduate first in class, and take college courses on top of all that. LESSON TO TAKE : Tell your story with details, feelings, thoughts and emotions to explain where you came from and where you are now.
• He plans for the future . Jesus shared his personal story with us, and then explains how he plans to continue his success without letting anything get in the way of his path. He goes on to say his citizenship is not a setback, and that he works to provide a better life for himself and for his future children. LESSON TO TAKE : Include your plan at the end of the essay. Consider how you’ve grown and how you will bring these lessons learned with you to help your future.

5. Why College Is Important to Me by Nicole Kuznetsov

Here’s an example of a simple yet creative and heartfelt essay on the popular prompt, Why is college important to you?

ESSAY PROMPT: Why do you want to go to college? Why is it important to you?

“As a child, my life had structure. Coloring books had lines, letters took on very specific shapes, and a system of rules governed everything from board games to the classroom. I found comfort in the fact that my future had an easy-to-follow template: elementary, middle, and high school, college, job, family retirement, “happily ever after” ending. When I graduated from elementary school I was told I completed 25% of my education. During my middle school graduation, I was told I was halfway there and I know I’ll be told I’m 75% done when I throw my cap in the air this June. College was always factored into the percentage and the overall formula for life. And I never questioned its importance. I always figured it is important because it is necessary.

Going to college makes sense. From helping my parents land stable jobs after coming to America to giving my brother the chance to gain work experience at some of the top financial firms, college educations have shown their worth in my family. Yet I didn’t think about what actually goes on inside the magical universities until I entered high school. Applying to the Academy for Math, Science, and Engineering was the first time I had actively made a decision in my education. With the encouragement of my parents and favorite science teacher who recognized that I would excel in the challenging environment of like-minded students, I applied. Four years later, I can confidently say they were right.

My class of twenty-six has shown me the benefits of a collaborative rather than a competitive environment, especially the impact that camaraderie with my peers has on our collective learning experience. Each student has an inspiring level of passion and motivation that made me excited to learn, work on projects, and participate in discussions both in and out of the classroom. I used my education to gain skills and open doors for myself such as an internship at my local hospital. I gained confidence in my abilities to communicate with individuals from strangers my age to practicing professionals. I was thinking longer and harder than I ever had before to solve individual problems and large-scale challenges. In all honesty, I was having fun.

Looking back on my years at the Academy I realize how big of an impact the school made on how I view education. I wasn’t coming to school to mark another day off my calendar and inch closer to finishing the next 25%. I came to school to learn and question and push myself. Now, as a senior, I’m excited. I’m thankful for the sample that my high school gave me of what learning is supposed to be like and thankful that it left me wanting more. I’m entering college in August with a new understanding of its importance. It is important because it is what I want for my future.”

• It finds structure through chronology . This essay is basically structured like a chronological timeline: As a child, I believed this. Then I applied to this high school (my first active academic decision). Then the high school changed me. Now I’m a senior and I believe this. Not all stories are best told in time order, but the simplest stories often are. And simple stories provide structure, which scholarship committees love. LESSON TO TAKE: Consider structuring your essay like a timeline, emphasizing the milestones along the way that have led you to where you are today. 
• It is simply told . While the essay is descriptive, it doesn’t try to get fancy with overly flowery language or unnecessarily long SAT words. And that’s the strength of it. For instance, this passage [“ College was always factored into the percentage and the overall formula for life. And I never questioned its importance. I always figured it is important because it is necessary” ] explains her child’s logic in a really clear and well-written way. 
• It’s got (mostly) great topic sentences . We here at Going Merry love a good topic sentence– that is, a sentence at the beginning (or end) of a paragraph that summarizes the rest of the paragraph. It helps “signpost” the most important parts of your essay. Here, three of the four paragraphs (1, 2, and 4) have strong and concise topic sentences. “As a child, my life had structure” sets up the rest of the paragraph to explain what these structures and unquestioned rules were. “Going to college makes sense” sets up why college made sense to her parents. 

6. Financial Literacy for Hispanic Women by Rosaisha Ozoria

The inaugural Founder’s Scholarship supported by the New York Women’s Bond Club in honor of Michaela Walsh goes to two New York City public high school students who won an essay competition writing about their hopes for the future of women and girls worldwide . Winners of this scholarship won a trip to accompany Women’s World Banking to Amman, Jordan for their biennial gathering of WWB network members.

PROMPT: Write about your hopes for the future of women and girls worldwide.

WINNING ESSAY:

“Twice a week I head down to volunteer at the Los Sures Social Services office, situated next to the local senior citizen home, to help at the food pantry. We distribute food to people in my neighborhood. Many are familiar faces. Many are middle-aged Hispanic women with children dangling from their hips like grass skirts. These women are there as a result of their culture and lack of financial knowledge. In our Spanish culture, patriarchy prevents women from preparing for themselves as much as they should. This leads to Hispanic women having little or no money management skills. Financial illiteracy is a major issue in my neighborhood, and that is why I hope to give Hispanic women a chance for a better future through financial education.

While I was volunteering I met a woman who happened to live in the same building as my aunt. Unemployed with two young children, and a husband earning minimum wage at a fast food restaurant, she struggled to get by every day. I thought to myself – many in my community are just like her. Then I realized I could do something to help. How? I can start a financial literacy program, which teaches Hispanic women to earn and manage money. Once a woman becomes financially literate, she is capable of making good personal and professional decisions, empowering her to improve her family’s financial well-being. Moreover, such a program will help Hispanic women become competitive employees, even in a slow recovering economy such as the one we are experiencing now.

Participating in the 2013 Women’s World Banking Global Meeting in Amman, Jordan gives me access to invaluable resources that will help me achieve this goal. I hope to find mentors from a roomful of inspiring, experienced leaders who will offer me their guidance. Also, meeting accomplished women from other countries means access to new ideas and unique perspectives. And if I am lucky, I may even come across individuals who can provide financial support to jumpstart my financial literacy program for Hispanic women. Lastly, I will tell my idea to everyone I meet in Jordan, a baby step to help Hispanic women rise from poverty.

The world continues to change rapidly, especially with globalization. It is about time that Hispanic women strive for gender equality. Thus, it is essential that Hispanic women increase their roles and knowledge in finance. The women in my neighborhood shall no longer be left out. I will task myself to help these women become better, stronger and most importantly, take control of their lives. I want to be involved so that they can save themselves from any unforeseen financial crisis. This is a tremendous goal, but for me, it is an opportunity to make a difference – in my neighborhood and for my Spanish community.”

• There is clear structure . Right off the bat, the introduction summarizes what the reader can expect to find in the body of the essay. In particular, the closing line of the first paragraph (“ Financial illiteracy is a major issue in my neighborhood, and that is why I hope to give Hispanic women a chance for a better future through financial education”) works as an effective topic sentence, tying together the anecdote and the reason she’s interested in networking with the scholarship provider, Women’s World Banking. The last 2 paragraphs also serve clear, independent purposes: the penultimate one establishes what she would do with the scholarship (the trip to Amman), and the final paragraph explains why her particular interest is important for the larger Hispanic community. LESSON TO TAKE: Clear structure helps the reader follow your point better (especially if they’re skimming, which scholarship essay readers almost definitely are!) So include a summarizing topic sentence at the beginning or end of your first paragraph, and make sure each subsequent paragraph serves a purpose that moves forward your argument or story. 
• The author’s passion shines. Rosaisha, the scholarship winner, is clearly passionate about serving her Hispanic community of women.  And rather than simply saying that, she shows us how she cares by using personal examples from her volunteer work. LESSON TO TAKE : Show, don’t tell. Use specific personal examples, and don’t be afraid to show your emotions.
• She stays positive.   Even though Rosaisha discusses what might be considered a  difficult and personal topic, she keeps the tone light and inspirational. She expresses hope and her desire to make a change in the world, answering the essay in a positive tone.  It’s important to make sure your essay is not too depressing to read. (Essays about personal trauma are a bad idea.) This is a scholarship provider, not a therapist! 

While this was a winning essay, we note that it did have two points of weakness: 

• The second paragraph lacks a bit of structure. Her point ends up feeling a bit generic, and it’s unclear what she is thinking versus planning or actually doing . For instance, she realized she could start a financial literacy program. Did she then do so? It’s unclear. 
• The last paragraph is again a bit general. Often scholarship committees want to see what concrete steps will be taken, using the scholarship award. Here she speaks in lofty terms about what goals she hopes to accomplish, without explaining ways she might accomplish this goal. 

For more information on writing a killer scholarship essay, check out our list of helpful tips .

Also check out these related blog posts: 

• 6 tips for writing scholarship essays about academic goals
• How to write the best personal statement, with examples
• How to write an awesome essay about your career goals

You can start writing your winning scholarship essay today and submit it to thousands of scholarship applications, all in one place. Sign up for Going Merry today to put your pro scholarship essay writing skills to practice. Going Merry is your one-stop scholarship shop to search and apply for scholarships to get you on the right foot for funding your future.

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Scholarship Essay Examples

With college tuition costs rising each year, many students apply for merit scholarships to help make college more affordable. However, merit scholarships can be competitive—and that’s where our scholarship essay examples come in. By reading our scholarship essay examples, you can learn what it takes to write an award-winning essay. 

Scholarships are an excellent opportunity for students to lessen their college tuition costs. Most merit scholarships require a brief application, usually including one or more essays. Below, we’ve rounded up our best scholarship essay examples.

Reading winning scholarship essay examples, especially scholarship essay examples about yourself, can help you begin the scholarship essay process. By reviewing essay examples, you can learn how to craft a strong essay. You’ll also get a better sense of what scholarship committees look for when they review applications.

In this guide to Scholarship Essay Examples, you’ll find tips on how to write the best scholarship essay, as well as:

• Various scholarship essay examples about yourself
• A strong scholarship essay sample about why I deserve the scholarship
• Scholarship essay examples about financial need, and more!

We’ve included scholarship essay examples specific to schools, including UC Berkeley, as well as specific programs, like the SHPE scholarship. We’ll also discuss the different types of scholarships you’ll find on your scholarship search. 

Now, before we jump into our essay examples, let’s learn more about getting scholarship money for college.

What is a scholarship essay?

A scholarship essay is an essay you’ll include in your merit scholarship applications. In many ways, your scholarship essays might resemble your college essays. So, the scholarship essay format should seem familiar. 

The best scholarship essays will highlight who you are and why you deserve money for college. Scholarship essay prompts will ask you to include various information, from details about your background to explanations of why you deserve a scholarship.

Crafting a compelling, well-written essay can help you win substantial financial awards to help cover your college tuition costs. However, not all scholarship essays are the same. Later on, we’ll review different winning scholarship essay examples to show you what kind of essays you’ll write in your application process.

Types of Scholarships

There are many different types of scholarships available to students. You can find a variety of scholarship opportunities on scholarships websites. The earlier you start your scholarship search, the more scholarships you’ll find. 

While some scholarship applications accept applicants of all backgrounds and abilities, some have very specific eligibility guidelines. So, you may not be eligible for every scholarship. If you’re not sure whether or not you’re eligible, you can find eligibility information on most scholarships websites. 

Here are a few different scholarship types you may come across in your scholarship search:

• Academic scholarships
• Merit scholarships
• Essay competitions
• Community service scholarships
• Military scholarships

Scholarship essay prompts will differ across programs. As you’ll see in our winning scholarship essay examples, the prompts can vary in word count and complexity. We’ll provide you with descriptive essay examples to help you get an idea of what to expect.

Merit-Based Scholarships

Most scholarships we’ll highlight in this article are merit-based scholarships . A merit-based scholarship is money awarded by a college or community organization based on your academic achievements. 

In contrast, a need-based scholarship is awarded based on a student’s financial need. If you are applying for financial aid, be sure to check out our scholarship essay examples about financial need. You’ll find both merit- and need-based scholarships on your scholarship search.     

To qualify for a merit-based scholarship, you generally must meet specific criteria. Scholarship committees look at your grades, academic achievements, extracurriculars, and even test scores. Need-based scholarships can have similar requirements, but they’re primarily concerned with your family’s financial status.

There are many merit-based scholarships available to help students afford college, including:

• National merit scholarships
• Gates Scholarship
• Jack Kent Cooke Scholarship
• Robertson Scholarship

Check out our guides on these popular merit-based scholarships for more details. There, you’ll find tips on how to write a winning essay. Our descriptive essay examples can also help prepare you to apply to these programs After all, while prompts vary, the scholarship essay format remains fairly standard. 

Finding scholarships

In this guide, we’ll highlight some scholarships you may be eligible for. However, make sure to check out the rest of our resources to help you approach the scholarship search. 

Some scholarships we’ll discuss include:

• QuestBridge scholarship : helps low-income students attend elite colleges
• Park scholarships : for students attending NC State University
• SHPE scholarship : offers financial assistance for Hispanic students interested in STEM degrees. 

Scholarship essay examples about financial need will help you prepare for your scholarship applications. For instance, if you apply for the SHPE scholarship, you’ll include a lot of details about your background. 

You can also use scholarship search portals or scholarships websites to find other scholarships you may be eligible for. 

How do you write a scholarship essay?

While scholarship essay prompts may differ, you’ll usually stick to the same general scholarship essay format. 

One resource that can help you write the best scholarship essays and find money for college is Sallie Mae. Sallie Mae is a private lender offering undergraduate, graduate, and professional student loans. They also grant scholarships and provide aspiring college students with a scholarship search portal on their scholarships websites. Here’s what they have to say about having a winning scholarship essay format.

Organization

When writing a scholarship essay, it’s best to start with a scholarship essay format that organizes your thoughts. This will allow you to follow a plan that clearly and concisely gets your points across. You should begin your essay with a solid introduction. Then, introduce your supporting arguments and add an appropriate conclusion. 

A good scholarship essay clearly states why you deserve to win money for college with evidence to back up your argument. You’ll see how to do this in our scholarship essay sample about why I deserve the scholarship. The best scholarship essays will be original and honest. It should be written in an inspirational and positive tone, highlighting your strengths and capabilities. 

When you feel like you have put your best foot forward, you should ask others for their feedback. This can be from a teacher, counselor, or one of our advisors here at CollegeAdvisor! Proofread your final essay and make sure you’ve caught any spelling and grammatical errors before submitting your application.

Up next, we’ll get into our descriptive essay examples and the different scholarship essay prompts they responded to. 

By looking at scholarship essay examples, you can learn what exactly makes a good essay. So, let’s look at some descriptive essay examples written by students looking to secure money for college. 

First, we will walk you through scholarship essay examples about yourself. Then, we’ll look at a scholarship essay sample about why I deserve the scholarship. Lastly, we will provide you with scholarship essay examples about financial need. Remember to keep these scholarship essay examples in mind when writing essays of your own!

Scholarship Essay Examples About Yourself

Let’s take a closer look at some scholarship essay examples about yourself.

Scholarship essay prompts vary quite a bit, so make sure you understand what the prompt really asks of you. That way, you can answer the question or address the prompt in its entirety.

Some scholarship essay prompts may ask how the scholarship will make a difference for you. They may also ask about any contributions you have made to your community. 

Ready to look at some winning scholarship essay examples? Check out these scholarship essay examples below.

The first of our scholarship essays is for Phi Sigma Rho. Here’s the prompt: 

How do you promote Phi Sigma Rho and STEM on your campus or in your community? (300 words Max)

Phi sigma rho scholarship essay.

In my campus and community, I strive to promote Phi Sigma Rho and STEM by promoting Phi Rho’s values and sharing my experiences and passion for Phi Rho.

My involvement in the Women in Engineering Program (WEP) and Society of Women Engineers (SWE) has allowed me the opportunity to promote Phi Rho and STEM. These activities have given me insight into how to successfully create a network that will support and encourage women in engineering to continue their careers. 

Within WEP, I served as a sophomore orientation leader (Envoy), mentoring first-year women and assisting with program logistics. As an envoy, I was able to promote Phi Rho ideals of friendship and encouragement. I was also able to informally recruit for Phi Rho by sharing my experiences and passion for the sorority.

Within SWE, I was the Internal Relations Chair my freshmen year and am the Director of Member Engagement this year. Both roles are related to member engagement, allowing me to promote friendship within engineering. Member engagement is important for creating a community among female engineers. Similar to my envoy position, my leadership within SWE has allowed me to share my love for Phi Rho.

Additionally, my volunteer experience with Engineering Ambassadors (EA), a STEM outreach group, has allowed me to promote STEM in the community. In EA, I give presentations on engineering, speak on panels, and lead hands-on activities for K-12 students. EA has taught me strategies to promote STEM to children and teenagers.

Because of Phi Sigma Rho, I have the confidence to inspire and encourage the next generation of female engineers. I hold the values of scholarship, friendship, and encouragement in the highest regard and strive to embody those in every leadership position and volunteer role. Through SWE, WEP, and EA, I have promoted Phi Sigma Rho, its values, and STEM as a whole in both my campus and community.

This is, in many ways, a scholarship essay sample about why I deserve the scholarship. The writer clearly highlights how they’ve engaged with Phi Sigma Rho and how their values align with those of the organization. The writer also provides specific examples of their leadership positions, skills, and accolades. 

The next two of our scholarship essay examples about yourself are for the SHPE scholarship. Here they are: 

SHPE Scholarship essay example #1

Essay prompt:.

Summarize your life experiences and any challenges that have impacted your path to higher education. (250 Words) 

Essay Example:

I vividly remember the first day of First Grade because I didn’t know the Pledge of Allegiance like the rest of my classmates. Growing up in a Hispanic household, I had never learned what the pledge was. This was the beginning of several years of disconnect. 

From receiving weird looks when I told classmates my family opened Christmas gifts at midnight, to my parents’ confusion when I didn’t want them to speak Spanish in public, both sides of my life never understood the other. As a result, I always felt out of place in school, like I was behind in some way because I didn’t share the same upbringing as my classmates. In contrast, academics felt like a level playing field, something we were all learning together in the same way.

While I couldn’t tell you who won the super bowl, I could do mathematics or read just as well, if not better, than my classmates. Socially, I always felt out of place, but academically I was always comfortable, and as a result, I tried to excel in that area of my life. That desire to succeed created the relentless work ethic I have today and the appreciation I have for education.

Despite the lack of emphasis from my parents on schoolwork, I developed this sense of responsibility and persistence to pursue an education. Although my family’s Hispanic culture made my life difficult when I was younger, it made me a more resilient person.

More scholarship essay examples

Shpe scholarship essay example #2.

Discuss your educational and career aspirations as well as your ability to complete and achieve these goals. (250 words)

Using a degree in engineering, I hope to work on improving sustainability and efficiency in the aerospace industry by creating cheaper, safer, and more environmentally-conscious options.

Recently, Pratt and Whitney designed an engine that is 16% more efficient and will release 3600 less metric tons per airplane per year. Excitingly, it also greatly reduces the noise footprint of an airplane. Innovations like these will allow the aerospace industry to evolve and improve while reducing negative environmental impact. I hope to work at the forefront of this innovation, pushing the boundaries of improved engine performance and efficiency. 

Last semester, I started working in the Experimental and Computational Convection Laboratory on campus to learn more about turbines. Some current projects in the lab involve new turbine cooling techniques and additive manufactured heat exchangers. Throughout the course of my undergraduate career, I hope to learn more about the barriers facing improved engine and turbine efficiency. Following undergraduate, I plan to attend graduate school to gain a deeper knowledge of these topics. Following graduate school, I may go into industry working on turbines and jet engines. Due to beginning research early, I believe graduate school is an attainable educational goal.

The potential ability to make a difference in the environmental impact of the aerospace industry is exciting. To accomplish this, I know studying Mechanical Engineering will give me the skills necessary to fulfill my career goals.

Both of these scholarship essay examples use specific details to highlight the writer’s strengths, experiences, and accolades. In reading these winning scholarship essay examples, we get a sense of who the writer is both as a person and as a student. 

Scholarship Essay Sample about “Why I deserve the scholarship”

Another scholarship essay prompt you may come across is “why I deserve this scholarship.” A good scholarship essay clearly highlights why you deserve to win the scholarship and provides evidence to support your argument. 

Below, you’ll find scholarship essay samples about why I deserve the scholarship. You can use these as a guide to help you tackle your own scholarship essays. 

Here’s the first of our scholarship essay examples, which was used for the Park Scholarship: 

The Park Scholarship is an investment in the potential of young people. It prepares scholars to make lifelong contributions to communities, states, nations, and the world. Tell us a story that illustrates your potential to make these lifelong contributions. (What have you done that should compel us to invest in you?) (Max. 3,990 characters including spaces.)

Park scholarship essay example.

Coming from a Venezuelan family, I have always been able to connect with total strangers through Spanish. Whether I’m eating at a restaurant or volunteering, I am constantly stumbling upon other Spanish speakers. The ability to converse in their language allows me to bond with them in a way I couldn’t in English, something I do not take for granted. 

Because of my experience, I believe that learning a foreign language is an incredibly important skill. Being able to speak in a second language allows a person to understand another community and reach out to people within that community. Additionally, speaking a second language assists in appreciating other cultures. This appreciation is important for fostering open-mindedness, something America as a whole struggles with today. 

In my school district, foreign language classes are not offered until late middle school. Once in high school, many students drop the class. In addition, those who stay in the class often find that the classes provide little more than a basic understanding of the language and then become discouraged in their learning. On a larger scale, this issue affects America as a whole. Second language programs often come second in terms of funding and planning and are not encouraged as rigorously as other academic courses. As a result, many Americans are ignorant to the benefits of bilingualism and are unable to understand the viewpoint of those who are multilingual.

After my freshman year of high school, my frustration with my community’s lack of priority for second language learning culminated in my desire to take some sort of action to promote foreign language education. In my sophomore year, a classmate and I created and ran an introductory Spanish program, Spanish in the Spring, at my local library for young children in the district. I spent hours at home creating lesson plans, activities, themes, and advertisements for the program. I placed heavy emphasis on cultural aspects and the importance of the Spanish language in America and the world as a whole.

My purpose for this program was to introduce children at a young age to learning a foreign language, so their desire to learn would continue throughout their life. Through the program, I was also able to share my belief of the importance of learning a second language with the children, as well as their parents. After the final day of the program, I was thrilled when one parent mentioned their desire to learn a foreign language program themself. I felt that if I made an impact on one person or family, the entire program was worthwhile. 

Unfortunately, this past spring I was unable to continue the Spanish in the Spring program due to library scheduling restraints. However, I hopefully plan to offer the program again this spring with some changes that will improve and expand the experience. One of these changes will include the immersion of parents into the experience to encourage foreign language education as a family activity.

While this program was only offered once, the impact was immeasurable, for the children, for the cause of foreign language education, and for me.

This is another scholarship essay sample about why I deserve the scholarship. In it, the writer clearly and directly answers the prompt—that is, they highlight their potential to make a lifelong impact on members of their community. 

Ready for another scholarship essay example? Here’s the next one: 

How will a ScholarSHPE impact your life and education? (200 Words)

Shpe scholarship essay example.

Receiving a ScholarSHPE will give me the gift of time and opportunities. My parents are unable to support me financially throughout college due to large amounts of accrued debt. A ScholarSHPE will reduce my financial stress and allow me to improve my overall health as a result. It will also prevent the need to work several hours a week at a part-time job to pay for tuition, books, and living expenses, which will limit what I can do academically and outside of class. A ScholarSHPE will allow me to spend more time on research pursuits, engineering extracurriculars, volunteer work, and school work, instead of long hours at a part-time job. 

This essay sample is fairly straightforward. In it, the writer follows a clear scholarship essay format, explicitly answering the prompt. 

UC Berkeley Scholarships essay examples

Let’s look at some school-specific merit scholarship essay examples. 

At the University of California – Berkeley , students can apply for a variety of merit scholarships. These scholarships can help offset the cost of UC Berkeley tuition. 

Below, we’ve included various scholarship essay examples for the UC Berkeley scholarships. These UC Berkeley scholarships can help students cover their college tuition costs. This can make the UC Berkeley tuition less of a barrier for students hoping to attend. 

You’ll find a variety of UC Berkeley scholarships that can help you afford UC Berkeley tuition. Available UC Berkeley scholarships include: 

• Berkeley Undergraduate Scholarship
• Fiat Lux Scholarship
• Middle Class Scholarship
• Regents’ and Chancellor’s Scholarship

These are just a few ways to cover the cost of UC Berkeley tuition. UC Berkeley students also receive more than $10 million per year in outside scholarships to cover college tuition costs. If you are interested in exploring non-UC Berkeley scholarships, check out this list of outside scholarship resources . 

To help you get started, check out our winning UC Berkeley scholarship essay examples. The authors of these scholarship essay examples about financial need all won money to help cover their UC Berkeley tuition.

UC Berkeley scholarship essay examples

I am grateful to realize how fortunate I am today. All the loved ones around me and their acts of kindness have given me such a great life. I also realize the sacrifices that those around me have had to give up in order for me to succeed. It is because of this that I have realized what “paying it forward” truly means. I have been given the opportunity to make an impact in my community and I have fully taken advantage of this opportunity. I have been a volunteer for the Buddyball Sports Organization, which is a non-profit sports organization dedicated to providing the opportunity for children with developmental disabilities to play sports.

Growing up, watching and playing sports has been one of my greatest pleasures of life, so teaching these less fortunate kids has been something I have enjoyed doing every single weekend. On top of this, I am also both a volunteer at the South Orangetown Ambulance Corps and the Nyack Hospital. With the desire to pursue a career in the medical field, volunteering at these places has given me a great idea of what my career could look like in the near future. While all of these volunteer activities have had a significant impact on me, little did I know that this summer would truly make a lasting difference in my life. 

This past summer, my family decided to go on a vacation to India to visit my relatives. This was the first time in my life that I was going to India and this was only because my grandmother came down with Parkinson’s disease and was extremely sick. Little did I know at that time that my visit to India would be a life-changing experience. Never could have I imagined such a filthy village. Everywhere I looked, there was garbage and to make matters worse, no one seemed to do anything to try to ameliorate the repugnant image of my home country.

While I realized on my flight home that I was not going to be able to make a difference and help my community back in India, there was nothing stopping me from doing so right here in Rockland County, New York. When I was told that I would have the opportunity to help organize and direct “Make a Difference Rockland,” I joyfully accepted! Make a Difference Rockland is a free public meet and greet for all local non-profits and other government agencies in an attempt to promote different community service opportunities within the public. By gathering all the local non-profit organizations and giving them a chance to present themselves, people learn more about all of the local community service opportunities that are available to them. This way, the community will be able to recruit volunteers and will not have to suffer through calamitous conditions.

As one of the people in charge of organizing, it was my responsibility to adequately contact, invite and help prepare for hundreds of people. Once I gathered their contact information, I had to ask each one of these places if they would be interested in joining the fair. If interested, I had to also prepare a table for them to present themselves at the fair. The feeling of bringing all of these community service groups together brought me a feeling of happiness that I will never forget. 

The best scholarship essays will teach the reader about who the writer is, what they care about, and why they deserve a scholarship. The essay above does just that—it highlights the writer’s background and describes how they give back to their community. 

Next, let’s dig into a few more scholarship essay examples. 

If you’re interested in more descriptive essay examples, keep reading. 

Reading a ton of winning scholarship essay examples is a great way to pick up on what makes them winners. Over time, you’ll start to notice how the details, tone, and flow all work together to tell a story.

Below, you’ll find a few more scholarship essay examples. Our first one is from the NC Parks Scholarship. Here’s the prompt:

What do you do to serve your community? Why do you do the service that you do? What impact have you made? What challenges or insights have your service contributions given you? (Max. 3,990 characters including spaces.) 

Community-focused scholarship essay example #1.

“What are the boys like in high school?” “Is it easy to get a boyfriend?” Sighing, the other frustrated leaders and I look at each other as we read the questions posed by the younger girls. Every year at Girls’ Night Out (GNO), a program that introduces and prepares eighth-grade girls for high school, the girls question the leaders about relationships and dating ad nauseum, irritating other leaders to the point of ignoring the questions. 

Giving each question a careful and deliberate answer is often difficult, but instead of disregarding the issue, I try to offer my most sincere and honest advice. Originally, when I began as a group leader in the program I would give the same response, “You shouldn’t worry about boys. Instead, enjoy your friends, and do things you enjoy.” While that advice is true, it is often not the answer that will satisfy the girls. Through many years in the program, I have learned that advice is not “one size fits all”; it must be individualized to the person’s needs. Now, when faced with a question about dating, I respond with more questions before giving “words of wisdom”.

Many times I am able to understand the perspective of the middle school student, allowing me to give advice accordingly. Supplying proper advice about sensitive topics is one of the most impactful parts of GNO. As a role model and positive influence for the girls, I largely impact their ideas and perception of the environment when entering high school. In addition to teaching the students valuable lessons, volunteering at GNO has taught me that various perspectives may present themselves identically. To better understand those around me, it is important that I look beyond the surface for the other person’s viewpoint.

Beyond understanding other viewpoints from GNO, I have learned from other service that understanding a person’s situation is essential for providing exceptional assistance. Through Key Club, I volunteer many times a year at the local food pantry. As a volunteer, I help the recipients “shop” at the small grocery store using a point system. The process takes up a lot of time because shoppers do not always know what they want. Originally I  thought this was a poor design. I believed it would be much more efficient to just hand out the food rather than giving out points and shopping with the food pantry recipients.

Upon expressing my opinion to one of the adult food pantry staff, he explained to me that the grocery store aspect of the store taught the recipients life skills. Additionally, by giving them autonomy over what food they “bought”, they retained a sort of independence, an important skill to have if they find themselves above the income level required to use the food pantry.

The next time I volunteered I took note of the skills presented. Budgeting of points, deciding whether or not they needed something, determining the quality of the fruit, and decision-making of choosing extra food or toiletries, were all skills that those above the poverty line have ingrained. For those who have been using food pantries and other assistance for prolonged periods of time, these skills are not so natural. As a result, teaching the people means after they no longer need the services of the food pantry, they have valuable skills necessary for their independence.

From this experience, I learned an important lesson: helping people is not just giving them what they need at the moment, but understanding what they will need in the future and providing that as well. After realizing this, I emphasize the abilities that the food pantry teaches whenever I dedicate my time. By doing that, I am positively affecting the development of those skills. 

When reflecting on the various ways I have served my community, one thing stands out to me: I always understand another viewpoint or gain a new perspective afterwards. For me, the ability to look at something from different angles is an unparalleled talent, and one of the most important skills a person can have.

Describe your volunteer or community experience with SHPE or other organizations and any internships you have held.  (250 Words)

Community-focused scholarship essay example #2.

In SHPE, I have been involved in planning the Penn State College of Engineering STEP-UP (Student Transition Engineering Program at University Park) Program as a chair. The STEP-UP program helps students from Penn State branch campuses smoothly transition to the University Park campus through a 3-day program in the spring. The program introduces them to engineering resources, other engineering students, and provides professional development. Due to COVID-19, this year it was held virtually. 

Within the Society of Women Engineers and the Women in Engineering Program, I have volunteered at different STEM events in the community for elementary school students. I am also currently serving as an Envoy (a mentorship and logistical position) for the Women in Engineering Program Orientation. Additionally, I participate in many of SWE’s service events, such as donating and collecting donations, cleaning up areas on and around campus, and visiting nursing homes.

On campus, I am also involved with Engineering Ambassadors (EA), a group that does STEM outreach around Pennsylvania from the elementary school to high school level. EA goes virtually or in person to schools, does engineering presentations and activities, and answers questions.

Prior to COVID-19, I had secured an internship with Pratt and Whitney, however, they had to cancel their internship program. As a result, I was fortunate enough to obtain a Process Quality Engineering internship at Brentwood Industries for summer 2020.

Both of these scholarship essay examples highlight how the writers have given back to their communities. These winning scholarship essay examples highlight the writers’ strengths. In doing so, they highlight why these writers deserve help with college tuition costs. 

Reflecting on scholarship essay format

As important as the content of your essay is, your scholarship essay format is equally important. As you write, be sure to adhere to the scholarship essay format guidelines provided to you. 

However, there are some things all of the best scholarship essays have in common. Here are some general tips, tricks, and outlines to help you in your own writing process.

Three scholarship essay writing tips:

• Word counts are hard to adhere to, but the other applicants must adhere to them, too. Make sure every word counts. 
• When you write a solid essay, you can repurpose some of your key points, including specific anecdotes and details, in other scholarship applications.
• Writing a good essay helps you solidify who you are and what you want. This sets you up for success in the scholarship application process and beyond. 

Three essential elements to include in your essay:

• State your goals. Scholarship committees are investing in your future and your potential. To take a chance on you, they need to know your plan and what you want to do with your award. 
• Establish an implicit or explicit link between your goals and the scholarship you are applying for. Describe to the committee how the specific scholarship will help you attain your goals. Give them a tangible reason as to why you deserve their investment. 
• Share your story. Use personal details about your experiences that highlight your identity and objectives. How have you pursued your goals and prepared for your future? How will the scholarship help you going forward? Get personal and be honest.

Storytelling in your essay

Some of the best scholarship essays utilize good storytelling strategies. You should share the details of your personal story in a narrative, using a logical order. Remember, telling personal details about yourself and your goals does not mean simply restating your resume!

By the end of the essay, the scholarship committee should have an in-depth sense of why you applied. You should reveal:

• When and how you arrived at your future goals
• Your motivations to accomplish these objectives
• What traits or skills you have developed along the way
• The meaningful experiences that drive you to your goals
• Any personal challenges you have faced and how you have overcome them
• What has shaped you and your worldview

These details humanize you and show your complexity as a person and an applicant. It’s helpful to use anecdotes and personal experiences to give life to facts and details about yourself. Sharing real-life experiences will help make your essay more interesting and more fun to read.

Creating your scholarship essay format

Once you have thought about what you want to say, start thinking about your scholarship essay format. You may start by making a list of what your reader may be interested in:

• How you spend your time
• Your accomplishments
• What your passions are, etc.

Start by brainstorming everything you may want to include in your essay. Then, think about whether the stories you include support your arguments. Ask yourself, “What did I learn?” or “How did this get me closer to my goals?”. These reflections help the reader connect to your purpose for writing. 

Make sure to organize your thoughts in a narrative order. However, there isn’t just one way to write an essay. So, don’t limit yourself to one version of your story. You may find yourself writing multiple drafts before you get to your final scholarship essay format.

Editing and proofreading your essay

When you think you have finished, be sure to proofread and edit to ensure it’s ready to be submitted. Check that you’ve adhered to all the scholarship essay format guidelines (like the word count). 

Reviewing also includes getting input from others! An outside reader’s opinion can help you confirm your essay effectively communicates your ideas.

Tips for scholarship essays

You may notice some similarities between the scholarship essay examples about yourself we’ve provided. That’s because the authors of the best scholarship essays all use similar strategies to make their essays great. 

Here are 5 tips from U.S. News to help you make all of your scholarship essays stand out:

Tips for writing stand-out scholarship essays

1. get personal and be specific.

The best scholarship essays will share an authentic story with impactful details. The key is to be yourself and not shy away from personal details. The more the committee gets to know about you, the more likely they are to invest in your future. You want your essay to offer a genuine, in-depth look into who you are as a person.

2. Tell a story

Your essay should be more than a collection of facts—it should tell a story. That means having a solid introduction that grabs the reader’s attention from the very start. Then, you should include a logical flow of experiences or details. By the end of your essay, you want your reader to have learned something valuable about you.  

3. Tailor the scholarship essay to the prompt

Some of your scholarship essay prompts may be similar across different scholarship applications. However, it’s important that your essay is specific to each prompt and answers the question entirely. While you can repurpose an essay you’ve already written as inspiration or a starting point, be extra attentive when doing so.

4. Don’t tailor yourself to the reader

Many students fall into the trap of telling a story they think scholarship foundation committees want to hear. Instead, stay true to yourself as you craft your scholarship application essays. Don’t tell your reader what you think they want to hear—just tell them who you are. 

5. Follow directions

This final tip may arguably be the most important. Above all else, students should follow instructions. This means adhering to the scholarship essay format guidelines and word count. It also means answering the essay prompt in its entirety. Application readers can be easily frustrated by a student’s failure to follow directions. This could reflect poorly on you and your essay in the long run. 

Use these tips to guide you as you approach the scholarship essay format. 

Scholarship Essay Examples – Final Thoughts

We hope our roundup of scholarship essay examples has shown you how to approach your scholarship applications. With rising college costs, scholarships should be a part of your college financial planning process. Take the time to do your own scholarship search based on your specific interests. You can find plenty of scholarships to apply to on scholarships websites and college financial aid pages. There are many different scholarships websites to help you with your search. 

Save this guide

Feel free to save this guide and review our scholarship essay examples about yourself and about financial need. You can always look back on our scholarship essay sample about why I deserve the scholarship when writing your own essay. 

Start with an outline that organizes your thoughts. Then, make sure your essay is clear and concise. Be original and honest, and include personal details and anecdotes when appropriate. State why you deserve to win the scholarship. Then, support your claim in a way that makes a scholarship committee invested in your future. 

We’re here to help

Don’t forget to proofread your essay and ask others for their feedback. When in doubt, reach out to our advisors at CollegeAdvisor. Our team is always here to help support you find and apply for scholarships!

This article was written by Bailey Bennet. Looking for more admissions support? Click here to schedule a free meeting with one of our Admissions Specialists. During your meeting, our team will discuss your profile and help you find targeted ways to increase your admissions odds at top schools. We’ll also answer any questions and discuss how CollegeAdvisor.com can support you in the college application process.

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• Writing Tips

​How to Write a Scholarship Essay (With Examples)

• 6-minute read
• 22nd August 2022

Writing a scholarship essay can seem like a daunting task. For many students , higher education isn’t possible without financial aid, and scholarships are especially valuable because the money awarded doesn’t have to be paid back.

Even though the stakes are high, there are a few manageable steps you can take to ensure you write a great essay to submit with your scholarship applications. We have a few top tips to help you get started, along with writing examples to demonstrate some key points. Check out our guide below to learn more.

A scholarship essay is a great opportunity to present yourself and your accomplishments in an impactful way. It is, therefore, essential to be aware of each scholarship deadline so you can allow sufficient time for the writing process, which typically includes the following:

·   Read the essay prompt and brainstorm ideas.

·   Create an outline covering the key points you want to address.

·   Write a draft and seek feedback from trusted teachers, family, or friends.

·   Make any necessary revisions and proofread before submitting your final draft.

Scholarship review committees will be able to tell if you rushed through your essay, so give yourself the best chance of winning an award by staying organized and on schedule!

Who and What?

Researching the scholarship provider and diligently reviewing the essay prompts can help you write an essay that makes you stand out as a top candidate.

1. Who are you writing to?

Learn more about the organization offering the scholarship and why the scholarship fund was created.

For instance, a scholarship may honor its organization’s founder, and the founder’s qualities (e.g., integrity, good citizenship, and leadership) might be the same values guiding the scholarship program as a way to continue the founder’s legacy.

If you identify with any of the same qualities, you can incorporate those keywords into your essay to demonstrate your shared values. Remember to remain authentic, though!

2. What are you writing about?

You must read the essay prompt carefully to identify precisely what you need to accomplish with your essay.

Some prompts ask about your career goals and how you plan to achieve them or your achievements and the challenges you overcame to reach them.

You’ll write about common topics across multiple scholarship applications – some may even be similar to your college admission essay – so you can repurpose your essays as long as you’re diligent about tailoring each one to its prompt.

Your application will likely require other items such as transcripts and test scores, but the essay is your chance to offer something entirely unique. Write about key experiences that highlight who you are and what you’ve accomplished, or you could mention something you’re passionate about.

Remember to follow any specific instructions regarding length and formatting, and be sure to answer all questions listed in the prompt. It can hurt your chances if you’re unable to show the committee that you’re detail-oriented and can follow directions.

Structuring Your Essay

Your essay should follow a standard format that includes a clear beginning, middle, and end. Typically, you should:

·   Establish your main idea in the introduction.

·   Include a separate body paragraph for each key point that supports your main idea.

·   Draw it all together and revisit your main idea in the conclusion.

Scholarship committees read thousands of essays each year. And often, there are hundreds of applicants for an award that can only go to a select few candidates. Writing a powerful introduction and conclusion gives you a chance to make a lasting impression.

1. Introduction

Write an introduction that hooks the reader and encourages them to stay engaged till the end of your essay. Don’t be afraid to add personal, tangible details and an anecdote .

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For example, if you’re writing about your career goals, demonstrate why you’ve chosen that career:

It was the biggest game of the season, and the stands were packed despite the bitter cold. My heart was beating louder than all of the cheers, and I was filled with the anticipation that one more run into the end zone would give us the championship. Everything went silent during that run when the tackle shattered both my leg and my dreams.

My world has always revolved around being an athlete – until one day it couldn’t. I spent many frustrating months rehabilitating, but I got through it because of my dedicated physical therapist, who helped me recover both physically and mentally after a devastating loss. And it was that profound experience that led me to pursue a career in the exercise sciences.

2. Conclusion

The conclusion is the last thing your reader will see, so it’s another opportunity for you to make your essay memorable.

Rather than summarizing with a general statement such as “this is why you should award me a scholarship,” perhaps explain what the financial assistance will help you achieve:

My parents never had the opportunity to go to college, and neither did their parents. I watched them work hard every day just to make ends meet, and I often questioned whether I could achieve anything more. Nevertheless, I spent four years working as hard as I saw my parents work, and I beat the odds by getting accepted to college. A scholarship could be invaluable for me, as it would allow me to attend and be successful without having to worry about finances.

Persuasive Writing

While you don’t want your scholarship essay to be overly informal, you’re certainly allowed to add some creativity and personal details to help persuade your readers.

One of the best ways to do so is by writing with the modes of persuasion ; that is, ethos, pathos, and logos.

Demonstrate your credibility. Use your real-life experiences and interesting details to establish, for example, how you’ve contributed to your community:

I saw how much bullying was impacting so many students at my school, so I founded my high school’s first anti-bullying club and organized campaigns to bring attention to the harm that people can cause one another.

Evoke an emotional response. The “show, don’t tell ” writing technique, which involves using descriptive words when discussing actions and emotions, can be especially useful here:

During one of our first awareness assemblies, the theater was completely silent as I read aloud anonymous stories from students about the scars bullying had left on their lives. Tears were stinging in my eyes as I described the struggles my classmates were facing, but I persevered to give a voice to those who didn’t have one.

Convey your point with reason and facts. Use statistics to demonstrate what you’ve accomplished:

In the first year alone, our club improved students’ feelings of safety and acceptance at our school by 53%.

Proofreading and Editing

Don’t forget the importance of proofreading your essay, as spelling and grammar mistakes can leave a bad impression on your reader. Our expert editors can help ensure your writing is clear, concise, and error-free. Give yourself a better chance at impressing scholarship committees by submitting a free trial document today!

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How to write a compelling scholarship essay

You’ve made the decision that you’re going to business school and found you’re eligible for a scholarship. Next up–how do I actually write a compelling scholarship essay? Transmitting your achievement, inspirations, and not to mention that je nais se quoi –French for a uniquely distinctive and attractive quality–into paper can seem daunting. However, once you know the rules of the game, this can be easily tackled.

Originality will always be the key to what sets you apart from other applicants. But the first thing you’ll need in order to be awarded financial support is to understand the scholarship criteria and themes. Is there a specific topic to talk about? Are there particular traits you can draw from the school’s ethos? Is there an exact number of words to fulfill? And crucially–when are the deadlines?

After you’ve taken some time to absorb the above, you’ll naturally start developing a plan of attack for your scholarship essay. When you’re ready to start writing, a good structure will help you strengthen your case of why you should be awarded the scholarship.

To write a compelling scholarship essay, the structure you should follow is:

1. Stick to a subject that fits your profile:

Depending on the school that you’re applying to, you are usually able to work on either an open subject scholarship essay or nominated profile that fits with the school’s “DNA”.

The following scholarships and awards are available to undergraduate applicants:

Global Generation Scholarship:  

For applicants who bring a unique global perspective to our school community through their international experiences or multilingualism.

Entrepreneurial Impact Scholarship:

For budding candidates who have a true entrepreneurial spirit and put ideas into action.

Growth Mindset Scholarship :

For forward-thinking individuals that demonstrate a growth mindset, personal development, and achievement in the face of adversity.

Future Leader Scholarship :

For aspiring business leaders who have the desire and potential to achieve significant success as future leaders in any industry.

Technology & Innovation Scholarship :

For creative applicants who have a strong desire to learn about the technology and innovative ideas that will shape tomorrow’s world.

DECA Scholarship :

For DECA member students from around the world who are emerging as the next generation of entrepreneurial business leaders.

The Social Impact Award :

For socially conscious individuals who have a strong passion for social entrepreneurship and have demonstrated the ability to implement solutions to benefit society.

Visionary Women Award :

For female students who have outstanding drive, talent, and vision.

Academic Excellence Award:

Exceptionally strong candidates will be automatically selected for this award based on their pre-undergraduate results.

The following scholarships are available to graduate applicants:

Social Impact:

For applicants who have had and will have a positive impact in making the world a better place.

Academic Excellence:

For candidates that have excelled in their studies, earning an outstanding GPA.

Global Professional:

For aspiring business leaders who have worked full time for a minimum of one year in a large global corporation.

Entrepreneurial Impact:

For professionals that have had an internship or volunteering experience and have demonstrated involvement, leadership, or had a role in the outcome of an entrepreneurial project.

Women in Business:

For female applicants who have work or internship experience or have led a team in an international environment.

Future Leader (masters only):

For students who have demonstrated enthusiasm and a natural aptitude to lead.

Senior Leader (MBA and Executive MBA only) :

For students who have demonstrated leadership of high-performing teams in an international arena.

2. Organize your examples: Find linkages

Hult’s scholarship essay requires you to point out examples of how you link to the subject or embody the attributes of the profile you chose. It could be referring to work experiences and talking about a particular role, academic achievements, or extra-curricular activities and projects.

Once having the above details, you need to keep in mind that you have a word limit, otherwise the application will be rejected. So be sure to pick the best of!

3. Know your audience: Be human

Before you type a single word, remember that the Admissions Committee takes time to read each one of the applications received in order to make their decision. Be humble and personable, and adding authentic gratitude to the reader, is a good way of acknowledging your audience.

4. Plan an essay structure: Introduce your story, a body of examples, and reinforce

For any essay, a clear structure is vital. It will ensure your thoughts have an organized flow and allows readers to follow your story. Start by engaging the Committee with your story–who you are and your journey–then develop the body with any examples of challenges and obstacles you encountered. Don’t forget to include what you learned from the experience or how you persevered, and most importantly how this shows your eligibility.

5. Are you a Hult fit?

The Admissions Committee is looking for a specific candidate. Again, be sure you know what that is and constantly reinforce throughout your essay how that candidate is you. At Hult, we look for students who are bold, have a global mindset and entrepreneurial spirit, and seek to challenge the status quo. So, what are you bringing to the classroom? What about your challenges and experiences makes you different? What are your ambitions and how will a Hult degree help you get there?

6. Close strongly

The closing is the reinforcement of why this all matters. Bring your story together and emphasize key points in the essay. They’re your final words so talk from the heart and be honest about your needs.

7. Review it and ask someone to proof

Don’t let spelling mistakes get in the way of a strong scholarship essay. Ensure it reads well. Review your essay and read it out loud so you can feel the flow of your words. Finally, do a test run and ask a teacher, colleague, or family member to proofread and give feedback.

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How to Write a Scholarship Essay (with Examples)

September 27, 2023

While applying to college, many students are faced with an additional, daunting task: how to write a scholarship essay. Financial need, already a sensitive subject, can become a stressful factor in the process alongside other existential unknowns. Luckily, scholarship essays will not require you to go tiptoeing around the taboo topic of money. Furthermore, most scholarship essay prompts more or less resemble standard supplemental essay questions. The trick then is to make your scholarship essay stand out. The following article and scholarship essay example will offer up pointers for anyone striving to win a college scholarship.

Organizing Scholarship Essays by Prompt

You may feel like melting into a lump of despair when facing a browser full of tabbed scholarships. The best way to avoid getting overwhelmed is to organize and analyze a list of prompts. Why? Because your first goal is not simply to figure out how to write a scholarship essay. Rather, you’ll want to know how to save time while writing complex and relevant scholarship essays.

As you look over the various prompts, you’ll notice that some sound fairly open-ended, while others ask for something quite specific. In response, you should annotate each prompt with thematic keywords. This will help you figure out when you can use the same essay for several prompts.

Your annotated list may look something like the following…

Sample Scholarship Essay Prompts

1) “Explain something that made a big impact in your life.”

• Keywords: event , personal development, growth, background

2) “We’re committed to diversifying education abroad by providing funding to students who are typically under-represented in study abroad. Please describe how you and/or your plans for study abroad could be viewed as under-represented.”

• Keywords: minority, diversity, identity, study abroad

3) “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

• Keywords: background, identity, interest, talent

Sample Scholarship Essay Prompts, Continued

4) “Please explain a personal hardship or catastrophic life event that you have experienced. How did you manage to overcome this obstacle? What did you learn and how did you grow from it?”

• Keywords: event, personal development, growth, challenge, background

5) Describe a change you would like to make in the world. Tell us about how you would plan to make that change, and what obstacles you might encounter along the way.

• Keywords: world development, challenge, future

6) “Tell us three things that are important to you. How did you arrive at this list? Will these things be important to you in ten years? Why?”

• Keywords: background, values, interest, development, identity, future

Scholarship Essay Prompts ( Continued)

7) “What does it mean to you to be part of a minority community? What challenges has it brought and how have you overcome them? What are the benefits?”

• Keywords: minority, community, challenge, growth

8) “Please explain how your experience volunteering and participating in community service has shaped your perspective on humanity. Elaborate on how these experiences have influenced your future ambitions and career choice.”

• Keywords: community service, humanity, community, background, future, values, career

9) “Discuss in your essay any challenges or obstacles you have dealt with and overcome in life and how this will help you succeed in college and beyond. Describe how volunteer, community service or extra-curricular activities have shaped who you are today and what it has taught you. May also include future educational plans and career goals.”

• Keywords: challenge, future, community service, interests, value, personal growth, career

How to Write a Scholarship Essay through Prompt Analysis

Let’s compare some prompts by keywords. You’ll notice that some prompts have a lot of overlap, such as prompts 1 and 4. Both have event, personal development, growth, and background as keywords . Prompt 4 includes the additional keyword challenge . This prompt explicitly asks you to explain how you have “overcome” a “personal hardship or catastrophic life event.” While prompt 1 is not so specific, it would be easy, even natural, to include this narrative arc in your response. This means depicting how you faced the thing that “made a big impact in your life.” In other words, these two essay prompts, though worded differently, allow you to tell the same story.

Other prompts provide potential overlap. In this case, it’s up to you to find and interpret these moments. You may consider the values, strengths, interests, and experiences you wish to relate. For example, prompts 7, 8, and 9 all mention community through different approaches. While prompt 7 focuses on one’s past involvement in a minority community, prompts 8 and 9 are more future-facing, and don’t mention minorities.

Scholarship Essay Examples (Continued)

Here, your best strategy involves answering prompts 8 and 9 together in a single scholarship essay. To do so, the essay would need to detail “a challenge or obstacle you have dealt with” (9) which has thus “shaped your perspective on humanity” (8). This narrative arc will thus inform your “future” educational and career plans (8 and 9). Note that prompt 9 allows you to mention extra-curriculars. However, I wouldn’t recommend it, since this would make your essay less relevant to prompt 8. After your essay is written, adapt it to align with prompt 7. Consider condensing the part about the future into one final sentence and focusing more on minority aspects of your community.

How to Scholarship Essay Avoid Burnout

The above tactic will allow you to avoid burnout by strategizing your essay approach ahead of time. In turn, you’ll be able to maximize your efforts from the get-go. You’ll also likely find that your essays become more complex and nuanced when you consider several prompts at once.

The next step involves editing. Refer back to the prompt, once you have a draft written. Ask yourself, did I answer the question fully? Do I need to edit this essay further to emphasize a particular point? Do I need to cut the essay down to fit a new word count? Contrarily do I need to bulk it up? If so, are there other essays in my portfolio from which I can borrow material? Strategic editing will allow you to respond to a large number of essays during peak essay-writing season.

Finally, you’ll notice that most essays require a word count between 250 to 600 words. It’s often easier to write a longer essay first. This will allow you to go into greater detail without censoring your ideas. You may find yourself including dialogue, scenery, emotions, and all sorts of other specifics that make an essay personal. As you whittle down this essay to comply with a similar prompt, you’ll want to identify which pieces of the essay do the most work to get your message across. Don’t simply condense everything by eliminating details, for details are often the most memorable aspects of an essay. More on this next.

How to Write a Scholarship Essay Using the Three Fs

The three Fs can be applied to any college essay, though they are particularily useful in scholarship essays. Why? Because the three Fs will enable you to impress readers and beat out other applicants. Ultimately, they’ll help you win financial support. Think of the three Fs as a checklist to go over, once you’ve completed an essay draft. Ask yourself, is my essay fabulous? Flawless? Fearless?

How to Write a Scholarship Essay (Continued)

If your essay is fabulous , it glitters with personality. It is detailed, unique, and does its best to highlight your impressive journey. If your essay lacks a little fab, ask yourself, how can I make this essay more enjoyable and memorable to read? If your essay is flawless , it lacks all spelling, syntactic and grammatical errors. It answers every aspect of the essay prompt, and leaves no room for vagueness or misunderstandings. To avoid flaws, give your essay to several people to proofread. Finally, if your essay is fearless , it is not afraid to get a little vulnerable. This may sound contradictory to the first F. On the contrary, this fearlessness refers to the confidence to tell your own story. A fearless story isn’t afraid to go deep, add complexity, or get emotional. It is unafraid to show why its author deserves a financial boost.

Scholarship Essay Example

Now that we’ve established how to approach the scholarship essay, let’s dive into a scholarship essay example. The scholarship essay below stems from a prompt we saw above: Describe a change you would like to make in the world. Tell us about how you would plan to make that change, and what obstacles you might encounter along the way (500 words).

My generation is growing up in a time of increased global turmoil. We’ve witnessed Brexit, the Russian interference in the 2016 U.S. elections, a series of refugee crises, and the invasion of Ukraine. It’s easy to liken this moment to Europe in the 1930s, which saw a spike in fascism and propaganda (their version of fake news). Only now, my generation must also contend with the hottest summers on record, raging forest fires, and the beginning of the 6 th extinction. It’s no wonder we deal with it all through increased skepticism and existential dread.

While I don’t have a simple solution, I believe most problems stem from ignorance. Xenophobia and racism, offshoots of ignorance, can be overcome by exposing isolated groups of people to greater diversity. This begins in the classroom. While dictators are hard to dispose of, education provides critical thinking skills, which allow citizens to make informed decisions when electing officials. Finally, developing a willingness to learn at an early age creates an instinct to continue learning throughout life. We desperately need intellectual flexibility if we are going to adapt to the planet’s needs as a world population and put a stop to industry-led fossil fuel burning.

Scholarship Essay Example (Continued)

The change I’d like to make is free, enhanced education for everyone, at every level, from elementary school to post-doctorate research institutes. To do so, I suggest defunding national militaries and channeling this spending into schools. Imagine if 80% of the 877 billion dollars the U.S. military spends annually went into learning. Combating fascism and climate change would look more feasible. And yet, no leader would agree to making their country more vulnerable by relinquishing arms and armies. Change must come from the people.

As the planet continues to heats up, and conflict over land increases, we must work together. The first step towards increased education is communicating this need for education: through journalism, on social media, in the streets. Next, I suggest lobbying politicians for incremental change. Finally, I believe a global grassroots movement to implement future-focused education, led by activists, educators, and philanthropists, would make this theoretical idea a tangible reality.

Last year, my mother, who never received a college education, decided to offer free gardening courses in our backyard. I quickly joined in. While teaching a handful of neighbors how to provide year-round food for pollinators may seem trivial, I’ve already seen positive repercussions. One conservative neighbor has set up an organization that collects and redistributes leftover produce from the markets to refugees. Another neighbor is now teaching middle schoolers how to cook and compost. These efforts have brought unusual strangers together and given visibility to our movement, #futurefocusededucation. I’ve seen it firsthand. The more we educate, the sooner we can combine our knowledge to create solutions.

Scholarship Essay Example Dissected

This scholarship essay succeeds at answering all parts of the prompt. It includes the change the author wants to make, and inevitable obstacles she’d face at the governmental and international level. These obstacles may sound insurmountable. Yet the essay shows that individuals are not powerless to enact change when they work together towards a common goal. The author provides various thoughtful steps we might take in order to prioritize education and peaceful collaboration.

Finally, the author portrays herself as someone personally invested in the political, humanitarian, and environmental state of the world. She proves that she’s already begun to make the changes she wants to see at the microscopic level. Overall, readers of this scholarship essay can see that this student is invested in bettering the world. This student would make for a proactive participant in her academic environment.

What’s Next?

Now that you have some inkling of how to write a scholarship essay and have reviewed of our scholarship essay examples, you may want to delve into more aid-related articles on the College Transitions Dataverse. You can read up on Need-Based Financial Aid Grants , and learn about Selective Colleges with Generous Scholarships . Furthermore, you may want to create your own Scholarship Timeline , in order to stay on top of the various deadlines. Good luck!

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Kaylen Baker

With a BA in Literary Studies from Middlebury College, an MFA in Fiction from Columbia University, and a Master’s in Translation from Université Paris 8 Vincennes-Saint-Denis, Kaylen has been working with students on their writing for over five years. Previously, Kaylen taught a fiction course for high school students as part of Columbia Artists/Teachers, and served as an English Language Assistant for the French National Department of Education. Kaylen is an experienced writer/translator whose work has been featured in Los Angeles Review, Hybrid, San Francisco Bay Guardian, France Today, and Honolulu Weekly, among others.

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Scholarship Essay Writing

Scholarship Essay Examples

Winning Scholarship Essay Examples for Students: Tips Included

37 min read

Published on: Mar 14, 2021

Last updated on: Jan 31, 2024

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Many students face financial barriers when it comes to pursuing higher education. The rising costs of tuition, books, and other educational expenses can be overwhelming. 

This is why the scholarships offer a lifeline by providing financial aid to students, but the competition is fierce. 

That's where CollegeEssay.org comes in. 

In this blog post, we are providing scholarship essay examples that will inspire and guide you in creating your own exceptional essay. 

These examples serve as beacons of success, offering valuable insights into the art of scholarship essay writing. 

So, without further ado, let’s get started. 

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Scholarship Essay Examples Financial Need

Why this scholarship essay worked.

This scholarship essay example effectively conveys the applicant's financial need and their determination to overcome the challenges associated with it. Here's why this essay worked:

• Personal Storytelling: The essay begins with a personal anecdote that establishes a connection between the applicant's background and financial constraints. This helps create empathy and demonstrates the genuine impact of financial challenges on their educational journey.
• Resilience and Resourcefulness: The applicant showcases their resilience and resourcefulness in navigating financial hardships. They highlight their proactive approach to seeking part-time employment and actively pursuing scholarships.
• Academic Commitment: Despite the financial strain, the applicant emphasizes their commitment to academic excellence by maintaining a high GPA. This showcases their dedication and ability to prioritize their studies amidst challenging circumstances.
• Community Involvement : The essay also highlights the applicant's involvement in community service. This demonstrates their desire to give back and make a positive impact.
• Connection to Scholarship: The applicant clearly articulates how receiving the scholarship would benefit them. This demonstrates a strong alignment between their goals and the purpose of the scholarship.

Want more examples, check out these winning scholarship essay examples.

Financial Aid Scholarship Essay

Scholarship Essay for Financial Need

Scholarship Essay Examples About Yourself

Why this essay worked.

This scholarship essay worked for several reasons, such as:

• It effectively showcases the applicant's passion for mathematics, community engagement, and resilience.
• It compellingly conveyed the applicant's dedication, ambition, and potential for making a positive impact. This makes them a deserving candidate for the scholarship.
• Clear connection to the scholarship's goals and how it would further the applicant's educational journey and impact.

Here are some scholarship essay examples about yourself; get an idea from them, and create a successful essay.

Scholarship Essay Example About Yourself

Scholarship Essay About Yourself

Scholarship Essay Examples for Nursing

Why this essay worked.

This essay worked due to its compelling portrayal of the applicant's genuine passion for nursing, coupled with their unwavering dedication to making a positive impact in patient care.

The essay effectively demonstrates the applicant's well-rounded preparation for a nursing career and their clear alignment with the goals and mission of the scholarship, making them a strong candidate for consideration.

Below are some more examples of scholarship essays for nursing.

Nursing Scholarship Essay

Scholarship Essay for Nursing

Scholarship Essay Examples About Career Goals

This essay worked for the following reasons:

• Clear and Specific Career Goals: The essay effectively outlines the applicant's career goal of becoming a clinical psychologist specializing in mental health support. The clarity and specificity of the goal demonstrate a well-defined path and a strong sense of purpose.
• Demonstrated Preparation and Commitment: The essay showcases the applicant's comprehensive preparation for their career goals. It also demonstrates their readiness and dedication to excel in the field.
• Alignment with Scholarship Objectives: The essay effectively highlights how the scholarship will contribute to the applicant's career aspirations. This includes attending conferences, workshops, and advanced training programs.

If you find difficulty writing the scholarship essay about career goals, get help from the below-mentioned examples, and submit a well-written essay.

Scholarship Essay Examples About Leadership

Three reasons why this essay worked are:

• Demonstrated Leadership Experience : This essay effectively highlights the applicant's practical experience in leadership roles, showcasing their ability to lead teams, organize events, and coordinate volunteers.
• Commitment to Personal Growth : The essay demonstrates the applicant's proactive approach to leadership development by seeking formal training and participating in workshops focused on honing their skills. 
• Emphasis on Collaboration and Empowerment: The essay emphasizes the applicant's belief in collaborative leadership. It promotes inclusivity and empowers team members to contribute their unique perspectives. 

Here we gather some good scholarship essay examples about leadership that help in your writing.

Leadership Scholarship Essay Example

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Scholarship Essay Examples About Community Service

Here are the reasons:

• Genuine Passion and Commitment: The essay effectively conveys the applicant's genuine passion for community service, highlighting their long-standing involvement and the transformative impact it has had on their life. 
• Integration of Service with Education: The essay demonstrates the applicant's proactive approach to integrating their passion for community service with their educational pursuits.
• Aspiration for Social Change: The essay goes beyond personal experiences and highlights the applicant's aspirations for broader social change.

Here is an excellent community service scholarship essa y that can help you write for community college.

Scholarship Essay Example about Community Service

High School Scholarship Essay Examples

• Clear and Convincing Goals: The essay effectively communicates the applicant's strong desire to pursue higher education despite financial constraints.
• Demonstrated Leadership and Well-Roundedness: The essay showcases the applicant's involvement in extracurricular activities. It highlights their ability to balance academic responsibilities with active participation in clubs, sports teams, and community service initiatives.
• Emphasis on Giving Back and Community Engagement: The essay not only focuses on the applicant's personal aspirations but also highlights their commitment to giving back to their community.

The following are the best high school scholarship essay examples, use this for your help, and write an attention-grabbing essay.

Scholarship Essay Example for High School

Scholarship Essay for High School

Scholarship Essay Examples for University

Why this essay works.

Three reasons why this essay works are:

• Strong Personal Motivation: The essay effectively communicates the applicant's unwavering commitment and determination to pursue a university education.
• Articulation of Long-Term Goals and Social Impact: The essay goes beyond highlighting the applicant's academic achievements and financial needs. It emphasizes the applicant's desire to contribute to their community and make a positive impact on society.
• The connection between Scholarship and Applicant's Potential: The essay effectively illustrates how receiving the scholarship would directly address the financial burden. Plus, it will enable the applicant to fully embrace the university experience.

Here are some excellent scholarship essay examples for university students that help you in writing the essay.

Scholarship Essay Example for University Students

Scholarship Essay Examples for Engineering

This essay worked because of the following reasons:

• Passion and Commitment: The essay effectively conveys the applicant's deep passion for engineering. It also shows their genuine commitment to making a positive impact in this field.
• Alignment with Scholarship Objectives: It clearly establishes the connection between the scholarship and the applicant's goals in engineering.
• Future Impact and Growth: It also communicates the applicant's aspiration to contribute to the field of engineering and make a positive difference in the world.

The following is another scholarship essay example that can help you in creating the perfect essay on your own.

Scholarship Essay Examples for Masters

This essay worked for several reasons:

• Clear Purpose and Goal: The essay effectively conveys the applicant's clear purpose and goal of pursuing a master's degree. It highlights the transformative impact that a master's degree can have on personal and professional growth.
• Financial Need and Scholarship Alignment : The essay addresses the financial challenges associated with pursuing a master's degree. It demonstrates the direct alignment between the scholarship and the applicant's needs.
• Impact and Giving Back : The essay goes beyond personal aspirations and emphasizes the applicant's intention to make a broader impact on their community and society.

Here is an example that you can use as a guide and write a perfect scholarship essay.

Why Should You Receive this Scholarship Essay Examples

Three brief reasons why this essay worked are:

• Clear and Convincing Arguments : The essay presents concise and compelling arguments to support the applicant's case for receiving the scholarship.
• Personal Connection : It demonstrates how receiving the scholarship would directly impact the applicant's academic journey
• Gratitude and Future Commitment : It expresses sincere gratitude for the opportunity and emphasizes the applicant's commitment to making the most of the scholarship.

Here is an example, take help from them for your scholarship essay.

Why Should You Receive this Scholarship Essay Example

Why I Deserve This Scholarship Essay Examples

• Compelling Personal Story: The essay effectively presents the applicant's personal story and highlights their dedication and commitment to their education
• Addressing Academic Excellence and Financial Need : The essay successfully addresses both academic excellence and financial need, which are two crucial aspects considered by scholarship committees.
• Commitment to Making an Impact: The essay goes beyond the applicant's personal goals and emphasizes their dedication to making a positive impact in their community. 

Here’s another example for this scholarship essay below:

Why I Deserve This Scholarship Essay Example

Tips for Writing the Effective Scholarship Essay

When it comes to writing an effective scholarship essay, there are several key tips to keep in mind. 

By following these guidelines, you can maximize your chances of standing out and impressing scholarship selection committees. 

Here are some essential tips to help you craft a compelling scholarship essay:

• Understand the Prompt

Take the time to thoroughly understand the essay prompt or topic provided by the scholarship provider. Pay attention to any specific instructions or guidelines given.

• Research the Scholarship

Familiarize yourself with the organization or institution offering the scholarship. Understand their values, mission, and objectives. This knowledge will help you align your essay with their goals and demonstrate your fit for the scholarship.

• Tell Your Unique Story

Use the essay as an opportunity to showcase your personal experiences, like obstacles you might encounter, achievements, and aspirations. Highlight what sets you apart from other applicants. Be authentic and genuine in conveying your story, like overcoming personal failures.

• Start with a Compelling Introduction

Grab the reader's attention from the beginning with a strong and captivating introduction. Consider starting with a compelling anecdote, a thought-provoking question, or a powerful statement.

• Structure Your Essay

Organize your essay into a clear and logical structure. Start with an introduction, followed by body paragraphs that support your main points, and end with a concise and impactful conclusion.

• Be Concise and Specific

Scholarship essays often have a word or character limits, so make every word count. Be concise in your writing and avoid unnecessary fluff. Focus on providing specific examples and details that support your claims.

• Showcase Your Achievements

Highlight your academic accomplishments, extracurricular involvements, community service, leadership roles, or any other relevant achievements. Link them to the values and goals of the scholarship.

• Address the Selection Criteria

Ensure that your essay addresses the selection criteria specified by the scholarship provider. If they are looking for specific qualities or skills, tailor your essay to showcase how you possess those attributes.

In conclusion, writing an effective scholarship essay is a crucial step in securing the financial aid you need for your education. 

By following the tips outlined here, you can enhance your essay-writing skills and create a compelling narrative that captivates scholarship selection committees.

Be authentic, concise, and specific in your writing. Tailor your essay to align with the values and objectives of the scholarship provider. And above all, believe in yourself and your potential to make a difference through education.

If you're seeking further guidance and support in your scholarship essay writing journey, consider partnering with our AI essay writing tools !

We also have a team of experienced and professional essay writers who can provide personal essay writing service with valuable insights. 

Hire our college paper writing service  today and take the next step towards securing the financial aid you deserve.

Barbara P (Literature, Marketing)

Barbara is a highly educated and qualified author with a Ph.D. in public health from an Ivy League university. She has spent a significant amount of time working in the medical field, conducting a thorough study on a variety of health issues. Her work has been published in several major publications.

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10 Winning Scholarship Essay Examples From Real Students

Make your application shine.

Writing a scholarship essay can be intimidating. The competition is fierce and the stakes are high, so students are bound to feel the pressure. It may be helpful, therefore, to look at essays that were successful. What did those students do to impress the committee? These scholarship essay examples will give you a better idea of how to make an application shine! 

Tips for Writing a Scholarship Essay

We’ve put together a whole guide for how to write a scholarship essay , so if you haven’t read it already, definitely give it a look! In addition, here are some quick tips to help students get started. 

Carefully read the rules

The last thing you need is to be disqualified from winning a scholarship because you didn’t do the right thing. 

Start early

Don’t wait until the last minute to start researching and applying for scholarships. Give yourself plenty of time to work through the process. 

Get to know the provider

Think of the scholarship provider as your target audience. You want to tailor your essay to impress them, so do your research. What kinds of candidates are they looking for? What causes do they support? Dig deep for the information you need!

Think about who you are, what you want to say, and how to appeal to the scholarship committee. Write everything down and then choose the best ideas. 

The scholarship committee will be reviewing many applications. How can you make yours unforgettable? Highlight your strongest assets, share hard lessons if they showcase your growth as a person and/or student, and be honest. Never lie in a scholarship essay!

Be professional

Consider this the most important academic paper you’ve ever written. Don’t use slang or casual language. Submit a properly formatted essay that’s been well-edited and proofread by multiple people.

One last tip

Don’t reuse scholarship essays! Yes, it’s time-consuming, but students need to put the same effort into every application. Use the same process and it will get faster and easier every time!

Scholarship Essay Examples

Afc visionary scholarship essay by nicole kuznetsov.

Award Amount: $5,000

Essay prompt: Why do you want to go to college? Why is it important to you?

Why it was successful: The  beauty of this essay is that it’s well-organized and simple. Nicole Kuznetsov chose to outline her story by using chronology and provided a clean, concise story following a linear path.

North Coast Section Foundation Scholarship Essay by Christine Fung

Award Amount: $1,000

Why it was successful: Christine Fung masterfully shared how her upbringing instilled strong values, a love for education, and a passion for medicine .

The Bill Browning Scholarship Essay by Gabby DeMott

Award Amount: $10,000

Essay prompt: Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

Why it was successful: Gabby DeMott shared her experiences with personal growth and overcoming fears in Germany. She also appealed to the very human feeling of wanting to belong in a way that was inspiring. 

Life Happens Scholarship Essay by Emily Trader

Award Amount: $15,000

Essay prompt: How has the death of a parent or guardian impacted your life financially and emotionally? Be sure to describe how the loss of your parent/guardian impacted your college plans, and explain how the lack of adequate (or any) life insurance coverage has impacted your family’s financial situation.

Why it was successful: Emily Trader fully addressed the prompt in honest, beautiful detail. She knew her audience and tailored her essay to appeal to them while telling her compelling story. 

Change a Life Foundation Scholarship Essay by Isabella Mendez-Figueroa

Essay prompt: Please explain how your experience volunteering and participating in community service has shaped your perspective on humanity. Elaborate on how these experiences have influenced your future ambitions and career choice.

Why it was successful: Isabella Mendez-Figueroa shared an empowering story about her parents overcoming financial adversity so that she and her sister could be the first in their family to go to college. 

Giva Scholarship Essay by Joseph Lee

Essay prompt: Who is (or what makes) a good doctor?

Why it was successful: Joseph Lee offered a captivating , personal story that was essentially a list of things that make someone a good doctor without it feeling boring or calculated. 

New York University College of Arts and Science Scholarship by Ana

Award amount: $39,500 

Essay prompt: Explain something that made a big impact in your life.

Why it was successful: Ana discussed how early experiences w ith learning difficult things has contributed to her passion for teaching and supporting students. 

The Fund for Education Abroad Rainbow Scholarship Essay  by Steven Fisher

Award amount: $7,500

Essay prompt: The Fund for Education Abroad is committed to diversifying education abroad by providing funding to students who are typically under-represented in study abroad. Please describe how you and/or your plans for study abroad could be viewed as under-represented.

Why it was successful: Steven Fisher’s powerful essay   connected his realizations about his own sexual identity with embracing the beautiful diversity found all around the world. 

Women’s World Banking Founder’s Scholarship Essay by Rosaisha Ozoria

Essay prompt: Write about your hopes for the future of women and girls worldwide.

Why it was successful: Rosaisha Ozoria   focused on a very specific topic , financial literacy for Hispanic women, and emphasized its importance and relevance to her own life. 

The Millennium Gates Last Dollar Scholarship Essay by Famyrah Lafortune

Award amount: $3,500

Essay prompt: Education is the most powerful weapon which you can use to change the world.” —Nelson Mandela Describe a change you would like to make in the world. Tell us about how you would plan to make that change, and what obstacles you might encounter along the way.

Why it was successful: Famyrah Lafortune starts with a strong statement about ending racial inequality and then details the steps she’ll take to make it happen. 

Do you have any great scholarship essay examples? Share them below!

Plus, check out  the ultimate guide to college scholarships, want more suggestions be sure to subscribe to our newsletters ..

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Scholarship Essay

Essays are compositions of widescale function. Essay writing is also often a part of academic examinations or a composition that helps someone express his/her ideas to the world. Commonly, essays are written to pass school; however, there is a form of document that can also take someone into school.

What is a Scholarship Essay?

A scholarship essay is a personal statement written as part of a scholarship application. It’s designed to demonstrate your values, qualities, and suitability for the scholarship on offer, responding to specific prompts or questions posed by the scholarship provider. The essay is a critical component of the application process, allowing the selection committee to understand more about you, your background, and your educational goals.

Format of Scholarship Essay

• Introduction : Introduces the main idea or response to the essay prompt, includes a hook to grab the reader’s attention.
• Body Paragraphs : Provide detailed examples and experiences that showcase your qualifications, achievements, and how you align with the scholarship’s values.
• Conclusion : Summarizes your essay, reinforces how the scholarship will help you achieve your educational goals, and includes a thank you to the scholarship committee.

How Do You Write a Scholarship Essay?

• Understand the Topic : Grasp what the scholarship committee seeks in responses.
• Plan Your Essay : Brainstorm ideas that showcase your strengths and alignment with the scholarship’s goals.
• Compelling Introduction : Draw readers in with an engaging start that introduces your main point.
• Develop the Body : Use specific examples and experiences to demonstrate your qualifications and how you meet the scholarship criteria.
• Conclude Effectively : Summarize key points and express how the scholarship will aid your educational or career ambitions.
• Proofread : Ensure your essay is clear, error-free, and impactful.

Types of Scholarships Essay

• Merit-Based Essays : Focus on academic achievements, leadership qualities, or artistic talents.
• Need-Based Essays : Highlight financial need and how the scholarship would support educational goals.
• Personal Statement Essays : Reflect on personal experiences, challenges overcome, and personal growth.
• Career Goal Essays : Discuss professional aspirations and how education will help achieve them.
• Community Service Essays : Describe involvement in community service or volunteer work and its impact.

10+Scholarship Essay Examples

Scholarship self introduction essay.

Sample Scholarship Essay in PDF

Scholarship Personal Essay Sample

Education Scholarship Essay Sample

Scholarship Personal Statement Essay Example

Student Scholarship Personal Statement Essay

Scholarship Essay Example

Field of Study Scholarship Essay

Sample Scholarship Essay Outline

Simple Scholarship Essay Sample

Sample Scholarship Essays

What do scholarship essays want to hear?

Scholarship essays seek to understand the applicant’s unique experiences, achievements, and aspirations. They want to hear a genuine, compelling story that showcases your character, resilience, and how you’ve overcome challenges. Essays should also reflect your academic and career goals, demonstrating how the scholarship will help achieve them.

What are the essay requirements for scholarships?

Essay requirements for scholarships vary but typically include a word limit, specific formatting guidelines (e.g., font type, size), and a prompt or theme to address. They may ask you to discuss personal achievements, challenges you’ve overcome, your career goals, or why you deserve the scholarship. Always follow the provided instructions carefully.

How do you start a strong scholarship essay?

To start a strong scholarship essay, open with an engaging hook that captures the reader’s attention. This could be an intriguing question, a surprising fact, or a brief anecdote related to the essay prompt. The goal is to make the scholarship committee want to read more about you and what you have to say.

What should be the first sentence of a scholarship essay?

The first sentence of a scholarship essay should be captivating and thought-provoking. It could introduce a pivotal moment, a personal insight, or a question that hints at the essay’s theme. This sentence sets the tone for your essay and encourages the reader to continue reading.

Do I put my name on a scholarship essay?

Whether you put your name on a scholarship essay depends on the specific instructions provided by the scholarship provider. Some may request that you include your name and other identifying details, while others may prefer anonymous submissions for unbiased evaluation. Always follow the application guidelines

What is the importance of a scholarship essay?

The reason why it is essential for you to make sure that you will create a comprehensive and detailed scholarship essay is due to the benefits that it can provide to your scholarship application. Some of the importance of a scholarship essay include the following: it can help the committee know more about you ,  it can showcase your writing skills and other abilities.

How to format your scholarship essay?

Aside from the content of your scholarship essay, its outline format and choosing what type of format essay you use like,  MLA format essay , APA essay , or even Chicago style  format are also of importance. Be aware of your word count. Do not use any fancy fonts as it can make the essay look informal. Make sure that your font size can make your discussion easy to read. Your margin should be an inch from the document’s top, bottom, and sides. The margin that you will use in the document can play a big part in the overall appearance of the letter.

How to write a 500 word essay?

Be thoroughly acquainted with the directions in your essay, completely comprehend the essay prompt, identify important points and keywords, compose a compelling introduction, craft an interesting body, remarkably close your scholarship essay, and proofread.

A scholarship essay is an important document that is used in the processes of a scholarship application. This letter may be simple but it can provide a lot of difference with regards the decision on whether an individual will be approved for a scholarship grant or not. A scholarship essay is a composition written by an applicant to avail the perks of a certain education-supporting program. Considering that this document will be one of the bases of one’s admission, facilitators of the scholarship program you are applying for may give you specific instructions regarding the format of your essay.

Scholarship Essay Generator

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Crafting Your Winning Scholarship Essay: Essential Tips

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Why I Deserve This Scholarship: Essay Writing Strategies

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Scholarship Essay on Career Aspirations: Mapping Your Future

Creative Scholarship Essay Ideas: Standing Out from the Crowd

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Sample Business School Essays

Studying business is a great way to gain valuable working experience across many industries. As such, many students decide to further their education with a degree in business. To help set your business school application apart from the others, having a stellar application essay can help tremendously. Before writing your own essay make sure you explore our sample essays to gather a few ideas and thoughts on how you can make your essay unique and engaging.

This section contains five business essay samples:

Business School Essay Sample One

Business school essay sample two, business school essay sample three, business school essay sample four.

• Business School Essay Sample Five

Watching my brother transform from a man who had lost his ability to walk to a man who can play basketball with my father kindled my fascination of the physical therapy world. The Bureau of Labor Statistics anticipates the field of physical therapy to grow faster than average in the upcoming years. I hope to join this field during an exciting time of growth, furthering the rehabilitation of those who have been injured.

Following graduation from ABC Business School, I intend to serve a marketing team in a local physical therapy company, such as Ridgeview Physical Therapy. My short-term goal is to lead a team, furthering success in the Ridgeview area. Due to the popular physical therapy company thirty miles from Ridgeview, much of the local population is unaware of the quality services Ridgeview Physical Therapy has to offer. I hope to increase visits by 40 percent in the first 5 years of my employment. My long-term goal includes extending the company’s reach into surrounding cities, and eventually beyond national barriers, becoming a global marketing manager.

I expect to gain skills and experiences from ABC Business School that will propel my short and long-term goals. I hope to develop an experiential and diverse learning experience and have the opportunity to interact with different groups of people to learn from their business insights and endeavours. From ABC Business School, I seek the tools and resources needed to further engage in my marketing knowledge, perform professional strategic analyses, and re-evaluate my past work experiences. I look forward to taking courses from Professor Jim. W. Reid, who has published the research of the success of Matthews and Marketing in his book, “Matthews Commerce,” which has helped me continue my career this far. I also look forward to taking the unique classes taught by Professor Rachel E. Davis, introducing me to the physical therapy world and enriching my business skills in that area.

When my brother’s car accident in 2011 caused immobility in his left leg, he never thought he would be able to play his favorite sport again. David Andrews, a 1994 graduate from ABC Business School, ensured that that would not come to pass. I spoke with Andrews about his journey, and he told me that it was through the opportunities and education he received from the professors and students at ABC Business School that helped him open his own practice. I hope to follow in Andrews’s footsteps. With the passion I have for the success of Ridgeview Physical Therapy, and the determination I learned from watching my brother, all I need to complete my goals is the knowledge available to me through an MBA at ABC Business School. I look forward to completing my career aspirations using the tools received from ABC Business School to contribute to my professional career.

The world of physical therapy is growing, and with my skills in marketing, I hope to grow the local Ridgeview services across the globe.

In this essay, the applicant is assigned to answer the prompt in approximately 500 words. The admissions officer expects a clear and concise essay that does not veer off the question and exemplifies quality writing, grammar, and punctuation. In questions similar to these, the admissions officers are looking for: Student’s understanding and knowledge in answering questions: The writer explains his short and long-term career goals, referencing the future of the career (Bureau of Labor Statistics) and quantifying his goals (Increase by 40 percent within the first 5 years). A deeper look into who the applicant is: Writer shares personal information that also relates to answering the question (brother in physical therapy). Make sure that any personal information you share does not veer off of the question that needs to be answered. Proper research on the school to adequately answer the second question: Student mentions names of professors who have demonstrated help in the past (professor’s business research book) giving credibility to the student that he believes they will be able to help him in the future. Avoid flattery and only speak of the school in a way that shows proper research and answers the question presented.

Nancy, the CEO of Jasmine Publishing House, bought me a coffee and told me I should invest in warm gloves as we sat down at a corner diner for what would be a game-changing business meeting. As the leading publishing house in Europe, Nancy informed me that JPH was interested in closing a multi-million dollar deal with our fashion magazine, Zoelle, provided we changed the magazine's appearance to attract a broader European audience.

As production manager, my job was to lead and supervise a staff of 30 to match Nancy's vision, working closely with the design team, photographers, production staff and marketing team. After three weeks of heavy brainstorming, we developed a fresh appearance for the magazine.

I invited Nancy to a meeting with me and three of our executive producers. I shared with her the strategy we had created in order to solve our appearance problem, as well as estimated costs and complications. Nancy agreed that the direction our magazine was going fit well with her vision and audience, and that JPH would be happy to work with us within the next week.

Although the team was excited to accept the offer, I was concerned that we were not prepared to complete the project so quickly. Though the executive producers did not understand, as our production team was to begin work on the next issue the following day, I explained that there may include deep financial consequences if we rush into the process. I wanted to ensure that JPH received a consistent layout from Zoelle magazine. Nancy agreed to wait until the upcoming issue was complete before beginning work on the new look.

We began work the following Tuesday, after the latest issue was produced. I collaborated with an eight member marketing team to develop new branding for our magazine and mediated this branding with the design team, ensuring that it was able to blend well with their ideas and insights based on the first meeting with Nancy. I led the operation of the first issue to be published via JPH, supervising 30 employees.

After the issue was published, our sales increased by 42 percent in the first week. After leading the Zoelle team to a business deal close and a fresh start, I learned that with the proper leadership, a staff of varied talents, insights and opinions can work closely together to produce a magazine that continues to increase its sells each issue. My initiative helped provide Zoelle with its largest new contract that year, a $2 million deal. Customers from Europe and the United States commented with positive remarks on the new look, showing interest in the replacement of the former look, which had been being published for seven years.

After this leadership experience, I was able to see my potential as a leader. I can communicate effectively with all members of a group and help connect them with one another to make a larger picture. I protect my business discernment even against an upset crowd, and am able to properly persuade others to understand other perspectives. Through learning more about leadership every day with my work in Zoelle, I hope to continue to strengthen these abilities and witness the success they can bring to media production.

In this essay, the applicant was asked to detail her leadership abilities through the application of a relevant example. She was asked to do this in approximately 550 words, using concise language and proper grammar and punctuation. In questions similar to these, the admissions officers are looking for: Applicant's ability to share leadership qualities with a relevant example: This writer shared leadership qualities of communication (brainstorming with different staffs and helping them connect their ideas together), listening (brainstorming and understanding staff concerns), delegating (ensuring each team did what was supposed to be done), and managing (managed and supervised a staff of 30) through the use of an example from her work with Zoelle Magazine. Proof of a potential growth in these leadership skills: The writer hopes to “continue to strengthen” her leadership skills. She provides examples of how she learned from previous leadership roles. How these skills will help further your career: The writer used an example from her current career and concluded her essay with a look into the potential of leadership in her field.

I looked across my celebratory cheesecake and beamed up at my new coworkers. I couldn't believe I had finally landed my dream job. All of the senior editors were having lunch in the cafe across the street from the bakery where the finance team and marketing team shared dessert. I had been hired as a budget analyst at my favorite magazine. My job was to work alongside the business manager to help create a more healthy marriage between the finance and marketing departments, thus improving our sales and workplace environment. On my way home, I reflected on my relief in finally having an exciting and secure career.

Just three months later, we met at the same bakery where I had celebrated my new job. Every department from our small, close-knit staff was present. As the publication manager began to tell us the news, I remember how our faces fell. Our publication company was going out of business, and every publication was to be shut down. She explained that they had tried to find another publishing company without success.

Not only did I feel as though I failed the company, I also knew that I, as well as the other 17 employees, was out of a job. We went back to our offices and packed up our things. Writers and designers were frantically calling around, asking for open positions. An employee from the finance department began tweaking his resume, and the marketing department apologized to the publication manager and editor-in-chief, who responded graciously.

I had to leave my apartment not long after losing my job. I stayed with a friend on the north side of town as I tried to find a job in a shrinking economic suburb. It took six months to find a position, and though I had to move and leave behind my dream, I found a new way to work toward my new dream.

From this experience, I learned the importance of adaptability. Only through my ability to embrace the change happening around me was I able to find a new job and start a new life with new visions and goals. Applying for my MBA would have sounded bizarre to the disheartened, homeless idealist who lost her dream. But now, after finding in me the strength to persevere, I am able to take what I learned from my previous job and pair it with what I learn from the university. This knowledge will help me ensure that the future companies I work with will not have to endure a similar fallout.

However, if there comes a time when I am again involved in a lost company, I know how to repair. I know how to restore.

In this essay, the applicant was asked to recall a challenging situation to which the writer overcame the boundaries. The writer was asked to do this in approximately 450 words, using concise language and proper grammar and punctuation. In questions similar to these, the admissions officers are looking for: Applicant's ability to identify a challenging moment in her life: This writer uses a relevant example of a challenging situation, describing the challenge of losing a job, losing housing, and having to move to a different city. Examples of how the applicant overcame these challenges: The writer cites her “adaptability” as the reason why she was able to overcome this challenge. Instead of giving up, the applicant tells of applying for other jobs, even ones that were out of her comfort zone and in another city. Brief insights to what the applicant learned from the challenge: This writer learned how to maintain strength, perseverance and adaptability in challenging situations. The applicant tells of continuing the learning process in her MBA program and allowing it to help future companies.

“Gallery Furniture saves you money today!” As a child, these words rang out to me, sandwiched in between the episodes of Pokemon and Yu-Gi-Oh that I gleefully watched every Saturday morning. During commercial breaks, an older gentleman known as Mattress Mack would dominate all 24 inches of my cartoon box with his signature hundred-mile-per-hour pitch, reserved for sputtering off the praises of American-made furniture sold at affordable prices. Mattress Mack reigned as a household favorite in the Greater Houston area; in fact, my cousin and I made games out of memorizing his lines and spitting them out as fast as we could whenever his ads came on TV.

Mack’s distinctive elevator-pitch talking style stemmed from the financial difficulties he faced at the start of his career. At that time, Mack invested his entire life savings in a single ad that aired on two stations. While watching the ad himself, he grew unhappy with the producers’ work and ad-libbed a rapid pitch which would be later recognized as one of his greatest sparks of unconventional genius. Mack's unique re-branding has taught me to recognize the value of bootstrapping and developing creative solutions to solve problems.

Beyond his unorthodox sales strategies, Mack also had a heart that was truly the size of Texas. In August of 2017, Hurricane Harvey made landfall and caused $125 billion in damages, and several people that I personally know lost everything. While most of us worried solely about our own survival, Mack opened his two biggest showrooms and provided food to those who needed it most. His heroic actions eventually earned him his own day, August 26th, appropriately named Mattress Mack Day. He has inspired Houstonians just like me to pursue entrepreneurship opportunities that put social focus on the forefront.

As Harvey pummelled through the Gulf Coast, I noted the amount of devastation the hurricane has caused for our local automotive industry. This sparked an idea. As a passionate watchmaker and a car enthusiast, I partnered with my co-founder to create one-of-a-kind wristwatches from wrecked supercars with stories to match. A portion of each sale would then be donated to Habitat for Humanity to rebuild communities affected by natural disasters. My dream came to fruition, and over the last two years, the work I did has gained the attention of Mayor Turner, Capital One Bank, and various other notable individuals and organizations across Texas, Florida, Switzerland, and the UK. Born from a company bootstrapped with a $10,000 award from Capital One Bank, we are now projected to take in a revenue of $500k in the coming year.

Mattress Mack’s unconventional business approaches have taught me that tackling problems with limited capital yields the most innovative solutions and that the numbers, albeit essential, are not the end-all-be-all of a company. His ability to see equal importance in their lesser-noticed counterparts -the people his business serves and the community he resides in- are what sets him apart from traditional bosses as a truly effective leader. His actions have taught me that marrying unconventional problem-solving skills to a strong moral code is the key to greater personal success.

Business Sample Essay Five

Fuqua was the first business school I visited at the beginning of my application journey. No one in my family has ever attended college, let alone business school, so my visit opened a new world of opportunity for me. I sat in the auditorium with 300 other Management Leadership for Tomorrow (MLT) fellows soaking up facts about Fuqua’s collaborative culture, global perspective, and distinguished faculty. My most vivid memory of the experience was at the end of the first day when the Black and Latino MBA Organization (BLMBAO) came on stage and helped me understand what it truly means to be on “Team Fuqua.” Dancing, cheering, and wearing their Blue Devil gear, the students made it easy to see a cohesive community for students of color – one that I have not felt so palpably at any other business school since. As I sat in that auditorium, I began to imagine myself as a part of “Team Fuqua,” and after the visit I became more confident that there was a place for me at Duke. For these reasons, I am seeking a spot in the entering class of 2022.

Post MBA, I plan to work as a Product Manager in an innovative digital healthcare company focused on using technology to transform patient care. Specifically, I would like to work in wireless tech and data analytics focused on chronic disease management similar to Twine Health, a platform integrated into patients' Fitbits to monitor diabetes-related vitals. In preparation for a career in healthcare, I plan on being a part of Fuqua’s Health Care Club (HCC). I look forward to contributing to this community through my perspective in healthcare consulting as well as my experience in the health insurance marketplace. By participating in the HCC, I will leverage the insight from 2nd year students as I navigate the healthcare recruiting process during HCC life line sessions. In time, I hope to return the favor by helping new students navigate recruitment, coursework, and life in Durham. Particularly, I am excited to gain valuable insight into the healthcare industry through programming coordinated by HCC such as the Duke MBA Health Care Conference and panel discussions throughout the year. HCC will not only provide me the knowledge and professional aptitude for a meaningful career in the healthcare sector, but will also grant me a life-long network of Fuqua healthcare leaders. To further promote health, I want to take part in the Fuqua Running & Triathlon Club. As a cross country athlete in high school and college, I look forward to exploring the Raleigh-Durham area and sharing my love of running.

Beyond my involvement in the Fuqua healthcare community, I also plan to join BLMBAO. It is very important for me to be part of a collective of leaders of color that empower each other to reach their full potential in business. For this reason, I am interested in joining the leadership cabinet of BLMBAO and shaping events such as the MBA Minority Business Conference. I want to continue BLMBAO’s work of increasing the visibility of underrepresented minorities, engaging Fuqua on issues of race and inequality, and being an advocate for women of color in business. For example, as a Fellow and alumna of MLT, I will commit myself to building a pipeline for Latina prospective Fuqua MBA students. This will include holding workshops that focus on the application process and challenges specific to Latinas in management.

In the end, Duke is the ideal place for me to become the business leader I know I can be. The opportunities in healthcare at Fuqua with HCC in conjunction with the school’s close proximity to the research triangle are second to none. A Fuqua MBA will give me the opportunity to learn, grow, and lead among lifelong friends. As a part of the incoming class, I will continue to learn more about Fuqua and expect that the “Team Fuqua” spirit will stand out in all of my interactions within the larger community. Just as BLMBAO students inspired me on my first day at Fuqua, I hope to one day inspire a young Latina professional setting her sights on business school.

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Tips for Writing an Effective Application Essay

How to Write an Effective Essay

Writing an essay for college admission gives you a chance to use your authentic voice and show your personality. It's an excellent opportunity to personalize your application beyond your academic credentials, and a well-written essay can have a positive influence come decision time.

Want to know how to draft an essay for your college application ? Here are some tips to keep in mind when writing.

Tips for Essay Writing

A typical college application essay, also known as a personal statement, is 400-600 words. Although that may seem short, writing about yourself can be challenging. It's not something you want to rush or put off at the last moment. Think of it as a critical piece of the application process. Follow these tips to write an impactful essay that can work in your favor.

1. Start Early.

Few people write well under pressure. Try to complete your first draft a few weeks before you have to turn it in. Many advisers recommend starting as early as the summer before your senior year in high school. That way, you have ample time to think about the prompt and craft the best personal statement possible.

You don't have to work on your essay every day, but you'll want to give yourself time to revise and edit. You may discover that you want to change your topic or think of a better way to frame it. Either way, the sooner you start, the better.

2. Understand the Prompt and Instructions.

Before you begin the writing process, take time to understand what the college wants from you. The worst thing you can do is skim through the instructions and submit a piece that doesn't even fit the bare minimum requirements or address the essay topic. Look at the prompt, consider the required word count, and note any unique details each school wants.

3. Create a Strong Opener.

Students seeking help for their application essays often have trouble getting things started. It's a challenging writing process. Finding the right words to start can be the hardest part.

Spending more time working on your opener is always a good idea. The opening sentence sets the stage for the rest of your piece. The introductory paragraph is what piques the interest of the reader, and it can immediately set your essay apart from the others.

4. Stay on Topic.

One of the most important things to remember is to keep to the essay topic. If you're applying to 10 or more colleges, it's easy to veer off course with so many application essays.

A common mistake many students make is trying to fit previously written essays into the mold of another college's requirements. This seems like a time-saving way to avoid writing new pieces entirely, but it often backfires. The result is usually a final piece that's generic, unfocused, or confusing. Always write a new essay for every application, no matter how long it takes.

5. Think About Your Response.

Don't try to guess what the admissions officials want to read. Your essay will be easier to write─and more exciting to read─if you’re genuinely enthusiastic about your subject. Here’s an example: If all your friends are writing application essays about covid-19, it may be a good idea to avoid that topic, unless during the pandemic you had a vivid, life-changing experience you're burning to share. Whatever topic you choose, avoid canned responses. Be creative.

6. Focus on You.

Essay prompts typically give you plenty of latitude, but panel members expect you to focus on a subject that is personal (although not overly intimate) and particular to you. Admissions counselors say the best essays help them learn something about the candidate that they would never know from reading the rest of the application.

7. Stay True to Your Voice.

Use your usual vocabulary. Avoid fancy language you wouldn't use in real life. Imagine yourself reading this essay aloud to a classroom full of people who have never met you. Keep a confident tone. Be wary of words and phrases that undercut that tone.

8. Be Specific and Factual.

Capitalize on real-life experiences. Your essay may give you the time and space to explain why a particular achievement meant so much to you. But resist the urge to exaggerate and embellish. Admissions counselors read thousands of essays each year. They can easily spot a fake.

9. Edit and Proofread.

When you finish the final draft, run it through the spell checker on your computer. Then don’t read your essay for a few days. You'll be more apt to spot typos and awkward grammar when you reread it. After that, ask a teacher, parent, or college student (preferably an English or communications major) to give it a quick read. While you're at it, double-check your word count.

Writing essays for college admission can be daunting, but it doesn't have to be. A well-crafted essay could be the deciding factor─in your favor. Keep these tips in mind, and you'll have no problem creating memorable pieces for every application.

What is the format of a college application essay?

Generally, essays for college admission follow a simple format that includes an opening paragraph, a lengthier body section, and a closing paragraph. You don't need to include a title, which will only take up extra space. Keep in mind that the exact format can vary from one college application to the next. Read the instructions and prompt for more guidance.

Most online applications will include a text box for your essay. If you're attaching it as a document, however, be sure to use a standard, 12-point font and use 1.5-spaced or double-spaced lines, unless the application specifies different font and spacing.

How do you start an essay?

The goal here is to use an attention grabber. Think of it as a way to reel the reader in and interest an admissions officer in what you have to say. There's no trick on how to start a college application essay. The best way you can approach this task is to flex your creative muscles and think outside the box.

You can start with openers such as relevant quotes, exciting anecdotes, or questions. Either way, the first sentence should be unique and intrigue the reader.

What should an essay include?

Every application essay you write should include details about yourself and past experiences. It's another opportunity to make yourself look like a fantastic applicant. Leverage your experiences. Tell a riveting story that fulfills the prompt.

What shouldn’t be included in an essay?

When writing a college application essay, it's usually best to avoid overly personal details and controversial topics. Although these topics might make for an intriguing essay, they can be tricky to express well. If you’re unsure if a topic is appropriate for your essay, check with your school counselor. An essay for college admission shouldn't include a list of achievements or academic accolades either. Your essay isn’t meant to be a rehashing of information the admissions panel can find elsewhere in your application.

How can you make your essay personal and interesting?

The best way to make your essay interesting is to write about something genuinely important to you. That could be an experience that changed your life or a valuable lesson that had an enormous impact on you. Whatever the case, speak from the heart, and be honest.

Is it OK to discuss mental health in an essay?

Mental health struggles can create challenges you must overcome during your education and could be an opportunity for you to show how you’ve handled challenges and overcome obstacles. If you’re considering writing your essay for college admission on this topic, consider talking to your school counselor or with an English teacher on how to frame the essay.

Related Articles

sample business plan for interior design firm

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How to Write a Business Plan for Interior Design

Writing a business plan is the first step in starting your own interior design firm. Find everything you need to start writing from the experts at Houzz Pro.

As an interior designer, you know that every successful project needs a great plan. The same goes for your interior design business. Even if you’re just starting out with your design business, or if you’re revamping your current business model, knowing how to write an interior design business plan will guide you on your path to success and help move your business forward.

If you’ve never written a business plan before or need help fine tuning your current plan, it can be a bit overwhelming to know where to begin and what to include. Our guide will give you a comprehensive overview of how to write a business plan for interior design, including what an interior design business plan entails, why you need a great plan, which sections and information to incorporate, and last but not least, step-by-step details on how to write your business plan. Read on or click a link below to take the next step—and your business to the next level:

• What is a business plan?
• Why are business plans important?
• Components of a business plan
• How to write a business plan step-by-step

What is an interior design business plan?

An interior design business plan is a written document detailing what your business is all about, what you’d like to achieve and how. It’s an outline and guide of what your business offers, your operations and financial plan, your business goals and what you plan to do to accomplish them. No two interior design businesses or plans are alike—and that’s a great thing! Your interior design business plan will be entirely unique to you, your particular business market, specialities and what you desire to achieve. 

Why are interior design business plans important?

Writing an interior design business plan is fundamental to creating a successful interior design business, or for revising the strategy and direction of your current business. It’s said that a dream without a goal is just a wish—and the same goes for your interior design business plan. “Generally speaking, creatives—specifically, interior designers—are very good at designing but don’t know how to run a business,” says designer Ann Ueno. “So their businesses fail within the first to three years, or they’re not profitable.” A good business plan will help distinguish the strengths of your business and identify the potential pitfalls of certain decisions. Your plan will also help you know how you stand apart from your competitors and your strategy to compete in the market. 

Not having a business plan can be a recipe for failure in your interior design business. External audiences—such as a potential business partner, or bank if you’ll be securing a loan—will want to review your business plan, so it’s important that you have one firmly in place. “I definitely believe the old Henry Ford adage of ‘Failing to plan is planning to fail,’” says Deana Duffek of Duffek Design & Development. Without a plan, you can easily lose focus, time and money by investing in the wrong areas without thinking them through, or miss out on opportunities when they arise. Your interior design business plan helps you stay on track with your vision, goals and how you will achieve them, so you’ll always know where you’re headed.

Components of an interior design business plan

Now that you know what an interior design business plan is and why it’s important, the next step in how to write an interior design business plan is knowing exactly what you need to include in your plan. This section will explain the essential components of your business plan and the necessary information that should be included in each one. While you may have additional areas you might need to incorporate that pertain to your particular business, the below are a great place to start and are fundamental for any business plan.

Executive summary

Your executive summary will give an overview of what your interior design business is about and how it will be successful. Here, you can include your mission statement, which describes the purpose and overarching goal of your business: what’s driving you to do what you do in serving your clients? When writing your interior design business plan, your executive summary will also include a brief description of your services. Do you offer commercial or residential design? Restoration or consultancy services? Be specific, but not overly detailed just yet. Lastly, you’ll also include basic information about your company’s ownership, the number of employees and types of roles you employ, your location, and high-level financial information.

Company overview

The company overview is where you’ll start to provide more detailed information about your interior design business. What are the interior design needs your business will address? What types of clients will you serve? What are the strengths of your business that help give you a competitive advantage in your particular market? Your company overview is where you can share all about “who” you are and what makes your company great.

When you know the strengths and focus of your interior design business, it’s easier to know what types of services you’ll be offering. The services section is where you really get down to brass tacks describing exactly what you’ll be selling and providing to your clients.

Market analysis

Your interior design business plan needs to outline where it stands in the market, which will require some research and analysis. This section will include the latest information and trends about your industry, your target market, and who your competition is in your area, so you know how to make your business stand out.

Customer analysis

Your customer is unique to your business, the services you offer, and where your business is located. When writing your interior design business plan, get creative with this section when imaging your ideal customer. Who are they and what are their needs and pain points? How much do they earn and what are they likely to spend? Knowing your customer is essential to the success of your business, so be as detailed as possible with your customer analysis.

Marketing plan

When you know who your interior design customer is, you’re able to target them more precisely in the market. Take the knowledge you gained from your customer analysis and use it for your marketing plan. You’ll also want to share about the strengths and services you want to highlight in your marketing when writing your interior design business plan.

Operations plan

The operations plan section of your business plan will describe the physical operation needs of your interior design business and how you will keep your business successfully in motion. What is your physical location? What kind of equipment does your business use? What production systems, workflows and quality checks will you have in place? How many employees do you need to grow? Here you’ll also include information about your inventory needs for design materials and samples, as well as details about your suppliers.

Management plan

Your management plan talks about the people behind your business. Who runs the company? Who is on your management team and staff? You’ll also want to include the strengths of key players in your management team and company. If you’re a sole proprietor, then you can simply describe who you are, your background and the roles you’ll be playing in your business.

Financial plan

Your financial plan will be an important component when writing a business plan for interior design. Here’s where you’ll want to add as much detail as possible about your current financial picture, including financial statements and balance sheets, as well as future forecast projections.

Lastly, the appendix of your business plan for interior design will include documents to support the details you provided in your plan. This can include resumes, licenses, credit history, legal documents and more to help support the validity of your plan and back up your credibility.

How to write a business plan for interior design step-by-step

1. Pick a specialty

Narrow down your niche to stand out in the market

There’s a reason why people say “there are riches in niches.” Focusing on a specific niche for your interior design business will help you zero in on your customer and stand out amongst a smaller field of competitors. Here are just a few specialities to consider for your business:

• Residential interior design
• Corporate or commercial interior design
• Hospitality interior design
• Restaurant design
• Sustainable design
• Lighting design
• Kitchen design
• Exhibit design
• Space planning consultant services
• Interior design consultancy
• Color specialist
• Feng shui interior design 
• And many more

2. Define services provided

Know exactly what you’re offering your clients

After you’ve selected your niche, you can now define the interior design services you’d like to provide your clients. Will you be providing designs only or full-service design, supply and installation? Will you focus on designing for certain rooms, such as the kitchen or bath? Will you offer remote and in-person consultations? Other considerations to make when selecting your services include: your particular strengths as a designer, what your clients in the market are desiring, what you’re capable of providing and what will contribute to your bottom line.

3. Determine pricing model

Choose an attractive pricing model for maximum profitability 

Before determining your pricing model, you need to review your local market, current prices and what your competition is charging. From there you can choose from the following options for your pricing model:

• Hourly rate
• Flat fee per project
• By square footage
• Cost plus (where the client pays the net value of furnishings and materials plus your markup) 
• Retail (where the client pays the retail cost for items; your fee is the difference between the net and retail price)

4. Brainstorm marketing strategy

Questions to help define your strategy and target your customer

When forming your marketing strategy for your interior design business plan, go back to your market and customer analysis and ask yourself: who is my customer, what do they want and how can I stand out in the market? Here are a few more key items and questions to consider: 

• How will you reach your customer? Which social media platforms are they using? Which websites do they visit? Is your customer more likely to respond to an email or should you market yourself at tradeshows? 
• What is your marketing message? What does your customer need and what’s going to make them choose you?
• Lastly, you need to include how you’ll be managing your marketing campaigns. Will you be hiring an outside agency for your marketing? Will you be advertising yourself? What budget will you be allocating for marketing? 

Interior designers surveyed by Houzz in 2022 reported that marketing and advertising comprised the second highest expense in starting their own business (second only to technology — more on this below). Knowing this will help you create and financially plan for a solid marketing strategy when writing your interior design business plan.  

5. Brainstorm operations strategy

Know who and how you’ll manage your business

Here are key operations items you’ll need to consider for your interior design business plan: 

• Facilities: Your business will need the right space to facilitate your operation and grow, so make sure to assess the physical needs your business requires now and in the long run. This can include everything from the size and layout of your workspace to the kinds of storage you might need for organizing your interior design materials . 
• Production system: Successful businesses have great systems in place. You’ll want to consider your standard operating procedures, as well as workflows for various aspects of your business (from onboarding a client to completing and invoicing for a project ). 
• Quality management: Managing the quality of your services is key to your business and reputation, so you need to put checks in place to make sure you’re continually reviewing your performance. 
• Technology and resources: Assess the technology requirements of your business today and in the future. According to a survey conducted by Houzz in 2022, interior designers reported that technology costs were the No. 1 most expensive part of starting their own business. Today’s leading designers use technology to stand out from the competition, bring designs to life and keep their businesses organized. Every designer should prioritize technology that will help provide the best client experience, and thinking through those tech needs early on can help you budget for those expenses. You’ll also want to take into account your human resources and staff you’ll need, suppliers you’ll be working with, and the physical materials required including everything from design samples to office supplies.

6. Set financial goals

Create a plan to achieve your financial objectives

The main financial goal of any business is profitability. In order to be profitable your revenue must exceed your total expenses, so it’s important to keep this as a top financial goal to keep your business sustainable. After profitability, you’ll want to track your profit margins and compare them to your industry average. This will help you see where you may need to trim your expenses in order to maximize profit. 

In the day-to-day operation of your business, healthy cash flow is another objective to maintain. This will help you know how much liquid cash you have to cover your basic operating expenses, or if you’ll need a loan or line of credit to float your business. The majority (63%) of interior designers surveyed by Houzz in 2022 used their own personal savings to get started, but your situation might be different. Learn more about the different ways to fund your interior design business .

When writing your interior design business plan, you’ll also want to consider bigger long-term financial goals you might have, such as expanding your workspace, hiring new employees and what steps you’ll need to take to accommodate this growth in your business.

Now you know how to write a business plan for interior design from start to finish, which will help keep your business on the path to success—now and in the long run. If you’d like to keep reading, check out How to Price Interior Design Services .  

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Interior Design Business Plan Example

MAY.05, 2017

Do you want to start an Interior Design business plan?

Like all other businesses, starting an interior design business can be hard, no matter who tries to start it. But having an interest in the niche can get you ahead of many.

A business plan contains all the necessary details needed to start a business. All businesses start with an idea and a business plan, be it a business plan for interior design or an engineering consulting business plan .

A business plan will help you figure out all the requirements you need to fulfill to start a viable business. You can learn about the structure of a business plan online . You can also go through sample business plans related to your niche to learn all the details. You can also learn how to write a business plan for interior design by going through the sample we’ve provided below.

Executive Summary

2.1 about the business.

Pro Interior Design will be an Interior Design startup established in Montana. The main target of the business will be to provide optimal design and decoration services to the residential as well as the commercial community throughout Montana. The business will offer various services ranging from full building planning to designing small spaces. 

2.2 How Will the Business be Managed? 

No company can succeed without good management. Therefore, before establishing an interior design start-up business , you need to develop a management plan.

A good practice is to hire skilled managers for the task. Besides, business management software also helps conduct business operations without difficulty.

To ensure good management of all aspects of your business, you need to develop an interior design studio business plan. You can learn how to develop a good business plan through this executive summary sample business plan for interior design. 

You can also get guidance regarding good business plans through plans of related niches like business plan for banking to learn about finances. In your business plan, you will need to ensure that all aspects of the business are well-planned beforehand. Your business plan interior design should include technical, financial, personnel, and marketing details to ensure a successful start of the company.

2.3 Customers of Interior Design Company

The customers of Pro Interior Design will belong to all domains, professional as well as regular. The recurring and targeted customers of the start-up will be:

• Residential Communities
• Educational Facilities
• Event Spaces

2.4 Business Target

The target of Pro Interior Design as mentioned in our interior design firm business plan pdf is to gain a 30% market share of the Montana Interior Design market within the first 2 years. 

Our financial targets to meet for the first three years of our launch are displayed below:

Company Summary

3.1 ownership .

Pro Interior Design will be owned and operated by Grace Ralph. Grace completed her BFA two years ago after which she worked with an architecture and design firm. However, the idea of starting her own unique brand of interior design services appealed to her. So, when she had enough capital, she decided to launch Pro Interior Designs. 

3.2 Why the Interior Design company will be started

Grace wanted to provide a flexible range of services. She noticed that most interior design companies were providing services at expensive rates and they were unaffordable for small workspaces or families. She decided to provide smaller packages and individualistic services to target the often-ignored market.

3.3 How the Interior Design company will be started

Step1: Develop a Plan

To start an interior design business, you will need a business plan for an interior design firm. Business planning is crucial as it helps you combine all your operations to achieve the specific and measurable goals that you had set for the business.

To learn what components must be included in a business plan, you can take help from the interior design business plan sample pdf provided here. You can also refer to related plans like an architecture firm business plan . 

Step2: Get Funding

The next step is to get the money for starting your business. When you first start a business, chances are that you will not have enough monetary resources to scale your business idea the way you need to. That is where investors come in. You can add such aspects in your business plan for an interior design company that shows financial feasibility to attract potential investors. 

Step3: Pick a Location

Next, you will need to find the perfect place for your office. For Pro Interior Design, Grace decided to procure a regular office space right next to a popular florist shop in the commercial center. 

Step4: Go Online

Businesses need to consider their online presence as that is where most transactions are carried out nowadays. To cater to this, Grace decided to hire a social media manager to maintain company personas on the web. She will also invest in the development of a website for basic communication with clients.

Step5: Promote and Market

Marketing is a very important aspect to ensure the success of a business. To promote the business, Grace will personally see the progress of social media managers and invest in other forms of marketing.

Whether you are starting a design business from home or not, you will need to decide on a list of services that you will provide to your customers. Deciding on the scope of services in your interior design firm business plan helps you figure out other details like finances and marketing ideas for your business. 

This planning is an essential part of the business plan of any company. So, whether it is a construction company business plan or a business plan for interior design services, you will need to first decide which services you will be offering to your customers. 

In this interior design business plan example, we are providing the services that will be provided by Pro Interior Design. 

• Space Planning

The designers at Pro Interior Design will help you model your spaces according to your need. In this way, offices can adequately utilize the space that is available to them and families can make the most of their homes/ apartments. 

• Decorative Selections 

Pro Interior Design will offer customized and domain-specific decorative selections to its customers. Our designers will make your spaces alive with lighting and hardware selections. 

• Furniture & Accessories

Our company will also provide a furniture and accessories selection service where our designers will offer tips and samples to customers to choose from. 

• Art Selections

For our more artistic and ambiance focus customers, we will also offer the services of special art and design consultants that will help the customers in finding the best art pieces for their spaces be it an office or a room.

Marketing Analysis of Interior Design Company

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excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Starting an interior design company can seem like a tremendous task with many complexities involved. The process becomes easier if you do a marketing analysis first. The marketing analysis helps you go through interior design business plan examples and learn how your competitors are running various operations.

You can gain in-depth insight into your target market by going through different interior designer business ideas. Afterward, when you develop your own business plan for an interior design firm. You should use your knowledge about past, present, and future market trends to shape your marketing strategy.

For this interior design marketing plan example, we are providing the market details for Pro Interior Design. You can use these as guidance for your own interior design startup business plan.

5.1 Market Trends

According to IBISWorld, the US Interior Design industry has a market size of about $17 billion with almost 120,000 businesses operating throughout the country. The industry is also expected to grow at a rate of 3.1% in this decade which means that it is prime time to open a business in this niche. 

5.2 Marketing Segmentation

The target customers of Pro Interior Design according to this sample business plan interior design company are divided into the following groups:

5.2.1 Residential Community

Our main target customers will be the residential community of Montana. As Pro Interior design provides flexible services at both a small and large scale, these customers are expected to make use of our small-scale services the most. They are expected to utilize our designers for space planning and decorative services. 

5.2.2 Offices

Our second target customers will be the small and large businesses around the area that needs to remodel their offices or want consultations regarding the design and space planning of new spaces. 

5.2.3 Educational Facilities

We will also provide services to educational facilities that want to utilize their spaces to the maximum. Our trained designers will help these institutions make a space that is truly focused on learning.

5.2.4 Event Spaces

Lastly, we will also team up with event planners to provide services regarding space consultation, furniture, light, and hardware accessorizing. This will allow us to gain more regular customers in the event planning niche

5.3 Business Target

• To become one of the top 3 interior design startups in our city within the first year.
• To expand the range and scale of our services to cater to large projects.
• To earn a profit margin of $10k per month by the end of our second year.
• To gain customer confidence and satisfaction and maintain it above 96%.

5.4 Product Pricing

Our prices will be much less as compared to our competitors in the market because we offer a larger range of small-scale services for homes and offices. This will be a significant advantage for Pro Interior Design in the market.

Marketing Strategy

While writing a business plan interior design, you need to focus a lot on your marketing strategies as they stand to be the difference between a business that is successful and one that is not. A marketing plan should be included in your interior design business plan company description before you arrange for establishing the business in a physical location. 

And just like a real estate flipping business plan , your business plan interior design company should also include details about how you will market your services.

Below, we are presenting the marketing plan for an interior design business called Pro Interior Design: 

6.1 Competitive Analysis

• We provide small-scale services for houses at a much cheaper rate.
• Our customers can communicate with us to create different packages suited to their needs.
• Our customers can get a 5% discount on all services if they register with us for a year.
• Our policies are customer-centric, we remain in touch with them through the website. 

6.2 Sales Strategy

• We will promote our business by holding small events throughout the city.
• We will use social media platforms to get the word out
• We will offer a 30% discount to the first 50 customers.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

One of the essential keys to learning how to run a successful interior design business is to hire a good workforce. Well-suited employees can help your business boom. Especially, in a business in which sales depend on direct interaction between people and customers, the qualifications, skillset, and behaviors of employees become all the more important. To have an idea of what staff is usually hired in such businesses, you can go through remodeling business plan or an interior design company business plan pdf like the one shown here. 

7.1 Company Staff

• 1 Co-Manager to help in overall operations
• 5 Certified Designers
• 2 General Cleaners
• 2 Sales Executives to handle social media and website
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

To ensure that your business is a success, you will need to develop a financial plan for an interior design business. A good financial plan should include a detailed analysis of the price of your products, your sales, and the profit earned against each sale.

Moreover, a comprehensive financial plan should include 3-year projections of break-even analysis, business ratios, balance sheet, etc. to help you direct your finances in a better way.

In this interior design firm business plan pdf, we are detailing the financial plan for Pro Interior Design. You can also refer to other business plans like HVAC business plan to find out what you should add to your financial plan.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

• How do I start my own interior design business?

You can start your own interior design business by thoroughly researching your idea and developing an interior design business plan sample to present to prospective investors. 

• What are the 7 elements of interior design?

The business ideas for interior designers are based on the 7 main elements of interior design which are:

• How do Interior Designers get clients?

Interior designers can either work for big architectural and design firms or freelance as consultants. And once they have enough clients, they can also start their own businesses with the help of an interior design business plan. 

• What are the types of markets for interior design?

Interior design has a very vast market as most professional spaces need to be properly designed. Nowadays, people also prefer to hire design consultants to help with their homes. In this interior design firm business plan pdf, you can see the marketing segmentation part for greater detail.

Download interior design business plan sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Tips for a Simple Interior Design Business Plan to get you Started

So you’ve decided you’re going to start your own interior design business. Congratulations! But have you thought about putting together a business plan for your new venture? 

Writing down what you’re trying to achieve, the services you’ll offer, and other important factors will help you streamline your business strategy, keep you focused on your goals, and (perhaps most importantly) make sure your idea makes sense.

It’s a good idea to create a business plan before investing money in your new business; that way, you’ll have a better understanding of how it’ll make money and whether it’s likely to be profitable.

Throughout this guide, I’m going to explain the importance of having a business plan for your interior design business and take you through what information to include.

Here’s to a well-planned and successful interior design business!

What's in the article

Why do I Need an Interior Design Business Plan?

There are various benefits of putting together an interior design business plan before going ahead with your new venture, but it really boils down to two factors:

• Helping you understand your business
• Helping you explain your business to others

Helping you Understand your Business

Before you do anything, you need to get your thoughts in order to ensure you have a viable business idea. Writing things down usually helps them make sense, and it’s no different with a business plan.

Your interior design business plan will help you:

• Summarise your business idea:  What you’re trying to achieve, what services you’ll offer, how you’ll operate etc.
• Identify goals and potential problems: Set out goals and how you’ll achieve them, and identify any risks and how to overcome them.
• Plan your business operations: From sales and marketing to onboarding staff.
• Get your finances in order: Estimate your revenue, business expenses, and any financing you’ll require to get your business off the ground.
• Pinpoint your priorities and identify any gaps in the business 

Helping you Explain your Business to Other People

A business plan can also help you convince other people to back your business. This includes:

• Financial assistance: If you’re planning on getting financial backing from investors or securing a bank loan for your interior design business, you’ll need to present a well-formed business plan.
• Employees and suppliers: Potential employees and suppliers are unlikely to work with a business if they don’t know what it does. A business plan will help you explain this so you can onboard staff and suppliers before getting started.
• Explaining your business: Writing down a business summary will help you better explain your business to other people, so next time you’re asked what your business does (or will do), you won’t fumble over your words.

Interior Design Business Plan Top Tips

Before writing your business plan, keep the following points in mind:

Write it for an Outsider

Write your business plan as if the person who’s reading it knows nothing about you, your business or the interior design industry. This will likely be the case when it comes to getting investment.

Keep it Concise

Don’t go into too much unnecessary detail. Keep it to the point and focus on the sections listed below. After all, you want people to read it!

Be Realistic

Avoid skimming over potential risks and problems, and be honest and realistic about finances. Being over-optimistic might get you the loan you’re after, but it could lead to problems in the future.

Know your Market

Make sure to include market research, details on competitors, where your business fits into the interior design market and what makes it different to what’s already out there.

What to Include in your Interior Design Business Plan

When it comes to writing your business plan, try to use the following structure: 

Elevator pitch

About the business owner

Products and services

Business structure

The market: Customers, competitors and market overview

Section 7: 

Sales and marketing strategy

Business operations

• Business expenses

Section 10: 

Financial forecasts 

Let’s go into a bit more detail on each section:

1. Executive Summary

An executive summary is essentially a summary of your interior design business plan, so it’s best to write this section last. It should include key points, so if someone were to only read this section, they’d still have an understanding of your business and what you’re trying to achieve.

Your executive summary should include:

• Business name and type of business (e.g. sole trader or LTD company)
• A summary of the services you’ll offer and/or products you intend to sell
• Mission statement: What is the aim of your business? (e.g. become the number one interior design service in your area)
• Goals and objectives: It’s good to include short, mid, and long-term goals. (e.g. generate [amount] of profit in the first year)
• Financial summary: Financial goals and any secured or required funding 
• Keys to success: How will you achieve your objectives? (e.g. provide high-quality services and first-class communication)

2. Elevator Pitch

An elevator pitch is a short summary of your business. It’s what you’ll tell people when they ask what your business does. Writing down an elevator pitch will help ensure you have a clear idea of your business direction and enable you to give a concise, well-formed description when you explain your business to others.

It should include:

• What your business does
• Who your target audience is
• Your unique selling point (USP): What sets you apart from competitors?

3. About the Business Owner

Add a bit about yourself, why you want to start an interior design business, and any experience you have in the industry. Things to cover include:

• Who are you? 
• Why do you want to start this business?
• What experience do you have?
• Relevant qualifications and training
• Relevant hobbies and interests

4. Services you’ll Offer

How is your business going to make its money? Explain the different interior design services your business will offer and whether you’ll also sell any physical products. 

• A list of services you’ll offer as an interior designer
• Any products you’ll sell
• Plans for future products and services

5. Business Structure

Will you work as a sole trader and hire contractors to help, or will you hire employees? Do you have a network of suppliers in place to help you carry out your projects? Include information on your employees, contractors, suppliers, and their roles in this section:

• Whether you’ll hire full-time employees or outsource to contractors
• Job roles and responsibilities
• List of suppliers needed to help fulfil projects

6. Market Summary

The market summary section of your business plan should include information about the current market and market trends, your target audience, and competitors. This section will not only help outsiders understand your target market, but it’ll also help you understand how best to advertise your products and services.

Your market summary can be split into a few sections:

Target customers

• Target customer profile: Who are your target customers?
• Who are you selling to? (e.g. businesses or individuals, residential or commercial)
• Why do they/will they buy from you?
• Any already confirmed orders 

Competitors

• Who are your competitors?
• What’s your USP? What makes your business different? 
• SWOT analysis: Strengths, Weaknesses, Opportunities and Threats 

Market research

• Size of market
• Market trends
• Field research (Ask prospective customers what they think about your business idea)

7. Sales and Marketing Strategy

How will you reach your target customers, and what channels will you sell your products through? What price point will you sell your services at? The sales and marketing strategy section should cover:

• Sources of income: How will you sell your products and services? (E.g. online services, products, commercial and residential projects)
• Marketing channels: How will you advertise your products and services?

 (E.g. word of mouth, social media, direct mail, trade shows)

• Pricing strategy: What price point and why?
• Are you likely to get repeat customers or retainer clients?

8. Business Operations

This section covers the day-to-day running of your business, what’s involved in each interior design project or the production of any products you sell, where your business will operate, what equipment and insurance you’ll need, etc.

• Production/projects: How long will it take, how much will it cost you?
• Payment: How will customers pay? (e.g. upfront, deposit, payment plan)
• List of suppliers: Who are your suppliers?
• Business premises: Where will your business operate from?
• Equipment needed: What equipment do you need for your business to operate?
• Licenses and insurance: What licenses and insurance do you need for your business to operate?

There are various expenses involved in running a business, so you’ll need to list these. Your expenses will include things like:

• Business premises
• Employee/contractor wages
• Merchandise production
• Loan repayments
•  Financial Forecasts 

Financial forecasts can be tricky if you’re just starting out, but try to put together a realistic calculation for the next three to five years. Essentially, you need to prove that your business will survive and become profitable. If you’re a small business or startup, speaking to an adviser at your bank may help with forecasting.

Your financial forecasts should include:

• Historical sales figures from the last three to five years (if applicable)
• Sales forecast: How much money you expect the business to take
• Profit forecast:  How much profit you expect the business to make
• Monthly cash flow and business bank balance
• Balance sheet: Your business’ assets, liabilities and stockholders’ equity (smaller businesses may not require this

As you can see, a lot goes into starting your own interior design business. And while creating a business plan might seem like a long process, it’ll definitely help you in the long run. 

About The Author

Freddie Chatt

Related posts, how to create a mid-century modern-inspired kitchen, how to create a mid-century modern-inspired dining room, how to create a mid-century modern-inspired bedroom, how to create a mid-century modern-inspired bathroom.

How To Write a Winning Interior Design Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for interior design businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every interior design business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is an Interior Design Business Plan?

An interior design business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Interior Design Business Plan?

An interior design business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Interior Design Business Plan

The following are the key components of a successful interior design business plan:

The executive summary of an interior design business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your interior design
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your interior design business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your interior design firm, mention this.

You will also include information about your chosen interior design business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of an interior design business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the interior design industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, an interior design business’ customers may include:

• Businesses (office, retail, and hospitality firms)
• Other designers, architects, and homebuilders

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or interior design services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your interior design business via public relations, speaking engagements, or networking.

Operations Plan

This part of your interior design business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an interior design business include reaching $X in sales. Other examples include hitting certain customer targets or partnering with specific retailers or distributors.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific interior design industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Interior Design Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Interior Design Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup interior design business.

Sample Cash Flow Statement for a Startup Interior Design Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your interior design company . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any interior design business. The tips we’ve provided in this article should help you write a winning business plan for your interior design firm.  

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With our Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

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How to Write a Business Plan for Your Interior Design Business

7 ways to create luxury interior design on a limited budget.

• Margot LaScala July 31 2023 . 7 min read

Starting your own interior design business is a special time filled with firsts. It’s easy to get swept up in the excitement and forget to iron out the finer details. Writing a business plan is the best first step you can take when it comes to starting your interior design business because in doing so, you’ll force yourself to get specific about your dreams, look at the practicals, and carve out a clear course of action. Your business plan is your roadmap for setting up your business processes, spreading the word about your services, and finding new clients. Let’s get started!

Step 1: Determine Your Niche

You have the opportunity to create the interior design business of your dreams. While the project possibilities are endless, it’s important to define your niche. Defining your niche will set you apart from your competition by making you a specialist in a specific design style, a certain type of space, a particular type of client, or even for designing within a certain budgetary range.

According to Carla Aston, there are many ways to find your niche. "I think it’s important after each project or even consultation, if you do those, to reflect back and make notes of what sparked joy within you." Maybe you love the farmhouse look, traditional homes, or a more sleek and modern style. You might also want to ask yourself who you enjoy working with. Maybe you’ve found that certain types of clients, like young families or single millennials, are consistently a delight for you to collaborate with, or perhaps there’s a certain type of space like kitchens or luxury hotels that you genuinely enjoy designing.

Once you’ve found your niche, it’s important to develop a detailed understanding of who your ideal clients are, the pain points they’re likely facing, and what their desires are, so you can develop a design process that delights them at every touchpoint. This will also help you create a marketing strategy that speaks straight to the hearts of those seeking out your services and positions you as the obvious choice.

"Over time, I've developed budget parameters, personality traits of desired clients, style of design, size of projects, locations where I want to work, etc., that spark joy for me and I've designed my business model to accommodate only those jobs. Remember that saying no to a job that doesn't fit into your model is almost more important than saying yes to one that does,” says Aston.

Step 2: Define Your Services

The next step is to define your services. What services bring you the most joy? Some interior designers love managing projects and coordinating with tradespeople, while others would rather delegate these tasks. Decide on which services you’d like to offer and personally tend to and which you’d rather have someone else handle.

There are so many different types of interior design services you can offer . Design consultations, space planning, furniture selection, art curation, custom window treatments, plumbing, flooring, lighting, installation, and re-designs are just a few. Some services, such as construction and window design, even overlap with architecture. It’s also important to specify which types of spaces your services are for so you can attract projects you enjoy. Commercial, institutional, residential, and office spaces are just some of the spaces to consider.

Next, conduct market research by taking a look at the language your competitors are using and interviewing prospective clients about their desires and pain points. Having this information in your back pocket will help you further define your services and communicate them in a way that speaks straight to your ideal clients.

Step 3: Decide on Your Rate.

There are many questions to consider when it comes to determining your rate. For starters, how much money do you need to make at a minimum to cover your current expenses and meet your income goals? How much money will you need in addition to meet your savings goals and also to live comfortably? Next, ask yourself, in a given amount of time, how many projects can you reasonably accomplish? Will you bill hourly or charge a flat rate per project? Once you’ve decided on each of these factors, establish your rates. It all boils down to the number of projects you can do in a certain amount of time and how much money you’ll need to live comfortably.

And don’t underestimate your expertise. Sharing knowledge is a service in itself, implementing it for people will naturally cost even more. If you charge too low, you’ll give people the impression that your services aren’t as high quality as other designers who might charge more for the same services. No matter what, it’s important that you make a profit.

You can also find creative ways to save money. Develop good relationships with vendors and tradespeople and look for vendors who offer discounts for interior designers. You can also consider upcharging for materials by a certain percentage.

Most importantly, when sharing your rate with your clients, it’s important to communicate your process to them and explain the amount of time that’s involved. Your clients will never understand how much work goes into a single project unless you clearly define the scope and lay out all of the details for them.

Step 4: Develop a Marketing Strategy.

Now, it’s time to get started on your marketing strategy. Where do you want to be in 5 years? Dream big. For example, do you need a certain number of projects by a certain time? Do you want your work to be published in a certain magazine or a certain number of magazines to help build brand awareness and showcase your work? Marketing yourself well will get you there.

The best way to spread the word is by word of mouth. Attend networking events and local interior design shows. Build relationships with local vendors, and hand out business cards and other marketing collateral. When people enjoy working with you and love the quality of your work, they’ll naturally want to tell everyone about your services. This is why it’s important to create the best client experience possible where you delight your clients at every stage of the process, which begins with building a beautiful and consistent brand.

Develop a consistent brand that reflects the personality of your business as well as your niche. You’ll need a logo and a beautifully designed website that matches the quality of your work. If you settle for anything less, you’ll be doing yourself a huge disservice, some might even call it self-sabotage.

Squarespace has stunning website templates that you can use to showcase your interior design work. There’s no need to have a lot of pages on your website—the simpler the better. For optimal results, you’ll need a homepage, about, services, portfolio, and a contact us page with testimonials and beautiful images placed throughout your site. Since interior design is largely visual, hiring a professional photographer is key.

To learn more about branding for interior designers, check out our post Identifying Individuality and Building an Authentic Brand .

And don’t forget to ask your clients for reviews about their experience working with you, and keep all of your reviews on your website. You’ll also want to create a social media presence to provide an online community for your dedicated clients and a platform to attract new ones. You can share your client reviews on social media periodically with an accompanying image or blog post. Have fun with Facebook, Instagram, Twitter, and PPC ads, and use Canva to easily create stunning social media graphics.

Step 5: Get a Solid Accounting System.

Last but not least, get a solid accounting system to make your life, or your accountant or bookkeeper’s life, easier. Design Manager is an accounting software designed with interior designers in mind. With careful item tracking, in-depth drill downs for each item, interior design specific reporting, and easy anywhere, anytime access, Design Manager can help you save time and money by streamlining your entire interior design business from anywhere in the world.

Once you’ve determined your niche, defined your services, decided on your rate, developed your marketing strategy, and found a solid accounting system, you’re well on your way to starting a successful interior design business. Write everything down so you can periodically refer back to your business plan to keep yourself on track.

Learn more about why Design Manager is the best accounting software for interior designers by checking out our interview with bookkeeper Brad Shark right here .

Angela Sanders, Contributing Author

Topics: Business of Design

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Starting an interior design business is a popular move for people who study the craft of creating a space that's both functional and aesthetically pleasing. The combination of expressing yourself and executing your vision for clients is tough to pass up, despite the obstacles that small business owners often face.

Being successful in the field of interior design requires more than just an eye for decoration, though.

Starting with the fact that interior designers require a degree from an accredited university (those without a degree are interior decorators ), they also need extensive knowledge of the materials, software applications, and structural and health codes required to build out a home or business. There is also the matter of business acumen, the ability to balance your artistic expression with the needs and wants of the client, and the time and paperwork it takes to actually start a business.

“Great design is the marriage of form and function in a balanced and harmonious whole—and staying on budget while doing it,” says Beverly Solomon of Beverly Solomon Design.

“So yes, the artist in me can often want to do things that are more challenging, out of the box, and often expensive than the client is looking for, but listening in order to understand what the client hopes you can achieve is the major skill you must develop.”

Solomon’s international firm is based just outside of Austin, Texas, on a historic farm where she lives and works with her husband, artist Pablo Solomon. She self-financed the creation of the business after working in sales and marketing for various big-name companies, including Ralph Lauren and Revlon.

Like how each interior design business has a different focus, clientele, and model—every state has different rules and regulations for opening a small business. If you've been wondering how to start an interior design business of your own, read on for the steps you'll need to follow.

How to start an interior design business: The ultimate guide

As we mentioned, setting up an interior design business is a balancing act. As a creative, your ultimate goal is to create a business where you can use your eye for design on a daily basis. But before you can pursue your passion in the form of a legal business, you'll have to complete some tasks. Let's take a closer look at what you need to do to open an interior design business.

Step 1: Choose your business name and structure

Once you're ready to start an interior design business, you'll first need to choose a business name and decide what kind of business entity you want to use. It may be tempting to put one or both of these things off, but they will be necessary to continue with the following steps of starting an interior design business.

Luckily, most interior designers use their own names as their business name, which may increase the likelihood that your name is available for use. Either way, you will want to check the availability of business names in the state where you'll be operating your interior design business, which can typically be done through the website of your secretary of state.

After confirming that the name you want is available, you'll likely be able to reserve this name for a specified time period while you gather the other items necessary to officially register your business.

At this stage of setting up your interior design business, you'll also need to choose a business entity, such as a sole proprietorship, LLC, or corporation. The business entity you choose will affect your company's business taxes, as well as the level of risk you're exposing yourself to if any legal issues arise.

It will also depend on whether you're starting your interior design business yourself or with a partner. We recommend consulting a business attorney if you're unsure which entity to choose, as they can guide you in the best direction for your specific needs.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 2: Prepare and plan for your interior design business

The next step in starting an interior design business is to create your business plan. A business idea is just that, an idea, but your business plan shows exactly how you plan to take that idea and turn it into a profitable business. Not only is a business plan a vital tool for you to use as a roadmap when your interior design business is starting out (and continuing to grow), but it's also necessary if you plan to seek funding, as banks or investors will want formal documentation that you have a plan for how to turn a profit.

As such, your business plan will include everything from an overview of your company's leadership team and legal structure (which is why we chose a business entity in Step 1) to a market analysis and plan for how you'll market your own company, rundown of the exact types of services you'll offer as an interior designer, and (most importantly to potential investors) a financial plan with at least three years of financial projections.

If this is your first entrepreneurial endeavor, a business plan can seem overwhelming. The good news is you can use a business plan template or business plan software to make the process easier and ensure you're not leaving out any important information.

One part of the business plan for your interior design business that you can really build out is your plan for supplies, customers, and how you'll generate hype around your new interior design business so you can turn a profit.

Tips to connect with suppliers, customers, and media outlets

Interior design is an industry-driven by connections. You’ll need them to find your clients, to market yourself, and to establish fruitful relationships with suppliers of materials and furniture. And this is a key part of planning for your interior design business.

“I began my business by basically selling the art of my husband to high-end clients. When they began asking our design advice on various projects, I saw an opportunity,” says Solomon. “I decided that I wanted to use my expertise, experience, and connections from working with the major designers to start my own businesses.”

Solomon says that creating connections with the media has helped her in everything from marketing her interior design business to letting her set the price point.

“In art and design, you're selling your abilities, but what really sets the price you can get is your name recognition,” she says. “I knew from my days in sales and marketing that the place to focus was on name recognition. So we concentrated on building relationships with those in the media who could put our names out there.

“One of the secrets to our success has been working with writers, publishers, photographers, filmmakers, and producers to create symbiotic relationships that have resulted in their getting good information, interesting stories, illustrations, photographs, connections, and advice. In return, we've gotten literally hundreds of thousands of dollars of free publicity and built strong name recognition.”

Another common way to leverage connections is to form relationships with manufacturers in order to get the best deals on products or when buying in bulk. If you find yourself drawn to a company that builds in a similar style to your own, you’re in good shape—but don’t hamstring yourself, Solomon advises.

“Teaming up with various furniture stores and manufacturers can be as tricky as it is rewarding. Make sure that you're finding a good match, and not just a deal out of desperation. Pushing products that are absolutely the best for your client is a good thing, but pushing crap can ruin your reputation,” she says.

Thinking through your own strategy to form connections and market your interior design business should be included in your business plan, both for your own reference, as well as to show potential investors you're serious about your business.

Step 3: Register your interior design business and get an EIN

The next step in starting your interior design business will be to use the name you secured in Step 1 and register your business. The registration process varies in each state, as does where and how you'll register your business .

Some states will allow you to register online while others require you to submit forms via mail. In most states, you'll likely deal with the secretary of state's office, while other states specifically have branches of government for small businesses.

You should also register your interior design business with the IRS and apply for an employer identification number, or an EIN. This can take a matter of minutes online and you could be approved right away.

There are a number of benefits of getting an EIN, even if it's not required for your business. For instance, it makes it easier to file your business taxes, get credit reports, hire employees, open a business bank account, and more.

Step 4: Obtain any licenses or business permits

You're now well on your way to setting up an interior design business. Once you've registered your business, you're ready to obtain the appropriate business licenses or permits. Like the registration process, this will also depend on where your interior design business will be located and which government regulations apply.

Depending on where you're located, you might need to meet specific interior designer license benchmarks as well: 24 states have passed interior design legislation to this effect.

Check with the Small Business Administration or your local chamber of commerce to see which city, county, and state permits you need to start your interior design business. You might also need a sellers permit and sales tax license, and if you have employees, you’ll need a federal employer identification number for tax purposes as well (if you didn't already set this up in the previous step).

Step 5: Open a business bank account and get a business credit card

The next step in starting an interior design business is to set up a business bank account and business credit card . Not only will this help you establish business credit, but it will also be vital to keep your business expenses separate from your personal spending for tax and funding purposes, as well as just more easily be able to manage your business finances.

While you may be tempted to go with the same bank that you have a personal account with, don't assume this is your best option. Business banking needs are different from your personal ones, and you'll want to consider things like minimum balance requirements, monthly fees, how many monthly transactions you'll be allowed, your need for ATM access, and more when choosing a business bank account.

The majority of businesses will benefit most from a business checking account , but if your interior design business starts making a profit and you can keep that money in a bank account instead of investing it back into the business, you may also consider a high yield savings account to help your money grow.

Likewise, you will want a business credit card that's separate from your personal one so you can easily keep track of your business expenses. Again, you'll want to consider what you need from a business credit card before choosing the best one for you.

Credit cards with a 0% introductory APR can be an especially appealing option for businesses that are just starting out and may not yet qualify for funding options. With these types of cards, you can purchase bigger items for your business upfront and pay them back without interest. Just make sure if you do opt for this strategy that you're aware of when the 0% APR offer ends and are confident that you can pay off your balance by that date.

Step 6: Explore funding options

As you consider the finances of your interior design business, you may find you need additional funding to get your business off the ground. The saying, "You need to spend money to make money," rings true for new businesses—especially in an industry like interior design where each project will require you to spend a significant amount of money on materials and supplies, while you may only receive payment once the job is completed.

Exploring your business loan options is a good idea to see what possibilities you have and what solution you can find for your business. You may find a startup loan is right for you, or a line of credit or invoice financing may be a better fit.

You should also think carefully about what parts of your business you will spend the money on, as well as how much you need and a plan for how you'll pay it back.

How to Iinvest in the basics

As Solomon advises, you don’t necessarily need to invest in an office space, especially when first starting out. There are other basics that you’ll need first, including:

Fabric samples and design accessories: Sample books with various styles, colors, and textures will help you and your client better understand each other’s vision for their space.

Room decor: Whether your office is on the main street in town or your home, having pieces from different manufacturers and collections gives your clients an understanding of your range, as well as ideas for their own project.

Professional group memberships: For example, joining the American Society of Interior Designers (ASID) gives you access to marketing and development advice and tools, professional education opportunities, and other benefits that depend on the regional ASID office. Mentorships and advice from those already established in the industry are especially valuable when you're first starting your interior design business.

Start Your Dream Business

How to start an interior design business: The bottom line

“Never forget that interior design is as much about how the client wants a space to feel as to how the client wants it to look ,” says Solomon.

This speaks to the fact that interior design is a unique business: It asks owners and directors to balance their own need for artistic expression with both practical logistics and the requests of the client. It's a complicated job, to be sure.

There’s plenty of the usual responsibilities that fall to small business owners in interior design—coordinating marketing efforts, hiring and managing employees, controlling inventory, and monitoring the supply chain. But there’s also the added element of creating the spaces in which people work, live, and play—a powerful form of expression that for many will be worth the challenges.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

Interior Design Business Plan Sample

The interior design services market in the United States is expanding due to the high demand of recreation and smart co-working spaces.  This interior design business plan sample will help new business owners to meet growing market demands.  Our business plan writers created this sample for a company launching in the City of Chicago.

Smart Spaces Designs (herein also referred to as “SS Designs” or “the company”) was incorporated in the Province of British Columbia on December 22, 2019 by Founder and Director of Designer, Ms. Donna Simmons.  Headquartered in downtown Chicago , Illinois, U.S.A.; SS Designs provides premium interior architecture and design services to an array of commercial clients.

In 2007 Ms. Donna Simmons set out on a lifelong journey to pursue her professional passion, Interior Architecture and Interior Design.  Over the past 15 years, Ms. Donna Simmons has amassed a plethora of experience as a leading interior architect and designer in Dubai, successfully completing a multitude of high profile projects, and being recognized as “Top Interior Designer” by International Design Awards in 2020.

Today, SS Designs operates as a lean enterprise, climbing the ranks with a focus on unparalleled quality and creativity.  This plan is strategic in nature, distinguishing the company’s market position, growth plan, marketing strategy, operational process, and financial projections.  The following is intended to be read in detail by SS Designs team members, and stakeholders.  Over time the contents will be reviewed and revised, making way for the next layer of corporate strategy.

The interior architecture and design industries are primarily driven by the real estate sector.  As such, the company is focused on positioning in areas well known for strong real estate markets including Chicago, Illinois, U.S.A.; Dubai, UAE and eventually Riyadh, SA.  With fruitful connections in Dubai and Riyadh, Ms. Donna Simmons seeks to grow a versatile team in Chicago and service future operations in the middle east from U.S.A..  SS Designs is focused on positioning as a premium service provider and plans to compliment this position with superior service.  More specifically, the company will provide industry-leading communications such as same day responses, same week proposals, and a detailed client discovery process.

This will all be achieved by curating a talented, respected and supported internal team.  Ms. Donna Simmons cherises the hard working and diverse team that has been established to date, and is motivated to provide a promising, challenging and rewarding home for all SS Designs team members. New clients will be generated by continued referrals through the SS Designs ecosystem.  Additionally, a digital marketing campaign will commence in August 2022 to further the company’s brand on social media, organic search and to begin structuring a lead capture and reporting process.  This will all only be possible if the SS Designs team is capable of being self-motivated, executing on each team member’s specific duties, and coming together weekly and monthly to share wins, challenges and new ideas for growth. Ms. Donna Simmons intends to develop a corporate culture which inspires positivity, openness and mutual drive to provide the highest standards of quality and service to each client.

Business Overview

Smart Spaces Designs is a boutique Interior Architecture and Design services firm based in beautiful Chicago, Illinois, U.S.A. The company operates with four team members, while planning to expand the volume of staff consistently over the next five years. SS Designs prides itself on offering high-quality architecture and design, founded on a pursuit to develop innovative and custom fitted solutions. Ms. Donna Simmons believes that each project is unique and deserves its own individual approach; therefore, the company ensures that each project provides guests with a purposeful experience of their respective space.

Mission Statement

Our mission is to be innovators in the interior architectural space for all Chicago consumers.

Vision Statement

Our vision is to leave each client with a space that is practical, customized and simplifies commercial client’s space.

Goals and Objectives

Market Analysis

SS Designs operates in two industries: Interior Architecture and Interior Design.  Interior Architecture being the company’s primary focus.  The following market analysis discusses recent performance in each industry, including future forecasts.

Interior Architecture Industry

Companies in this industry are primarily engaged in the planning and design of buildings and other structures. Consequently, industry revenue is tied to the health of the real estate market. For instance, as corporate balance sheets improve, many businesses expanded their storefronts and offices, increasing demand for services. Positive long-term trends such as an aging, urbanizing and a progressively wealthy population, have helped spur demand for residential construction, especially in metropolitan areas, which boosted revenue for architectural services. In addition, an increase in public-private partnerships for infrastructure projects, under which the financing and operation costs are shared between the government and private sector, raised architectural revenues.

Steady growth in the American real estate market is projected to drive industry revenue, which is expected to increase an annualized 3.0% to $5.8 billion over the four years to 2026. American architects will benefit from anticipated increases in corporate profit and disposable income, as these drivers will propel residential and nonresidential construction. Further, industry growth will hinge on the popularity of environmentally conscious designs. Higher projected oil prices, along with increased regulations regarding the reduction of carbon emissions, will incentivize energy-efficient structures, aiding architectural firms that specialize in planning environmentally friendly homes and commercial structures.

Key External Drivers

Value of Non-residential Construction

Trends in institutional and commercial developments are major drivers of industry revenue. The value of non-residential construction serves as a proxy for commercial and industrial developments. Services related to these types of developments generate over 50% of industry revenue. Demand for non-residential construction is sensitive to employment, consumer spending, corporate profit and interest rates.

Value of Residential Construction

Demand for the construction of single- and multifamily residential units influences demand for industry services. In total, projects related to residential construction account for an estimated 17.9% of revenue in the American Architects industry. Demand for residential construction is sensitive to economic and financial conditions, such as employment, consumer disposable income and interest rates.

Corporate Profit

A high share of industry revenue comes from commercial and industrial construction. To pay for or finance a building project, a company must first have a healthy balance sheet. Therefore, a higher corporate profit margin coincides with higher levels of commercial construction.

Housing Starts

Housing starts measure the number of new, privately owned housing units started in a given year. The number of housing starts has a direct influence on industry revenue, with an increase in the number of housing starts positively affecting the industry.

Overnight Rate

The overnight rate is the rate at which major financial institutions can borrow and lend short-term funds to one another. Changes in the overnight rate affect institutional lending to builders and developers. During periods of low rates, builders can more easily afford construction projects. In turn, increased construction boosts demand for architectural services, as architects are needed in the design stages of residential and nonresidential building projects.

Industry Outlook

Revenue for the American Architects industry is expected to increase at an annualized rate of 3.0% to $5.8 billion over the four years to 2026. Growth in corporate profit and consumer spending is expected to provide the framework for an improved American real estate market, which will boost demand for industry services. Architecture firms will benefit from growth in non-residential construction, which is the industry’s largest market. The value of nonresidential construction in Canada is expected to increase at an annualized rate of 4.4% over the four years to 2026, bolstering demand for the design and planning of office, industrial, retail and other commercial construction projects.

Another force driving the industry’s growth is the low interest rate environment resulting from a recovering economy after the COVID-19 (coronavirus) pandemic. Low interest rates make it easier for companies or individuals to borrow money to finance new building projects, due to the lowered cost associated with paying back the loan. Downstream buyers will be more willing to take on new projects and hire industry operators. In addition to other improving economic drivers, industry demand is expected to continue to flourish.

Increased Investment will Boost Demand

Rising investment in large-scale commercial building developments, most notably offices and hotels, is expected to boost industry revenue. These types of community projects will continue to improve industry revenue because architectural services will be needed in their design. In addition, an increase in the popularity of mixed-use properties that contain retail, office and residential components, will promote the design of innovative buildings, increasing demand for architecture in metropolitan regions. Although short-term lending rates are expected to slightly increase over the four years to 2026, interest rates are still expected to remain relatively low. This will incentivize investors to put cash into real estate developments in Canada, which will continue to offer attractive returns compared with other forms of investments.

In the residential market, urbanization and an aging population will likely lead to an increase in high-rise condominium and apartment construction, especially in major cities such as Calgary, Toronto and Vancouver. For example, the 81-storey M3 Condo, which is currently in the construction process and is scheduled for completion in the latter half of 2023, is a new modernly designed luxury condo that is going to be a part of the M City community in the heart of Mississauga, ON. This building is designed by industry player IBI Group Inc., and is going to become the tallest tower in Mississauga by a significant margin. Demand for architectural services in the housing construction market will also increase, aiding small industry operators that specialize in home design and planning. Moreover, the value of residential construction is expected to continue rising, growing at an annualized rate of 0.6% over the four years to 2026.

Competition

Industry revenue growth and an increasing profit margin will bring more operators into the industry. The number of industry operators is forecast to increase at an annualized rate of 1.9% to 7,766 companies over the four years to 2026. Meanwhile, industry employment is also projected to increase, rising at an annualized 2.8% to 28,656 people during the same period, as greater demand for architectural services will lead to more hiring. The industry is labour intensive, and businesses will find it difficult to find a cost-efficient substitute for knowledgeable employees. As a result, wages are expected to increase an annualized 2.9% to $2.4 billion over the four years to 2026. Since revenue growth is projected to be faster than wages, profit is also anticipated to marginally increase over the next four years.

An increase in industry operators will also lead to heightened competition. Many of the industry’s largest companies also serve as engineering and construction companies, offering clients a one-stop shop for design, procurement and construction services. Small and medium-sized industry operators will experience direct competition with multi disciplined design, engineering and building companies, making it difficult for architecture-only firms to secure contracts for large-scale building projects. The industry’s largest companies will benefit from offering a broad range of predesign and other design services, including planning, interior design, landscape architecture and engineering services.

LEED Certification

However, an increasing number of companies will offer LEED-certified green building designs. Canada has more square metres of LEED-certified space than any nation except for the United States, according to the American Green Building Council. An increase in demand for environmentally conscious designs and potential savings on energy costs will further drive industry revenue growth over the next five years, especially for operators that specialize in green and LEED design.

Market Segmentation

The majority of revenue generated in the American Architects industry is through nonresidential architectural services. The four subcategories within this market include educational projects, office building projects, healthcare institutions and retail and restaurant projects. The products and services offered by industry operators are not expected to change much due to the COVID-19 (coronavirus) pandemic. However, demand for certain products and services may fluctuate during this time of economic uncertainty. For example, healthcare institutions and advisory services may endure a slight increase in demand due to the importance of healthcare institutions and advisory services for renovations. However, recreational facilities and other nonessential projects may endure a short period of decreased demand.

Office Buildings

Demand for architectural services for office building construction and renovation has grown in line with the overall American economy during the past five years. Office construction is principally determined by growth in the service sector workforce. The office segment comprises a variety of different sectors, including technology, finance and communications. Typically, demand peaks during periods of strong economic growth because the need for space rises as new businesses enter the market and existing companies expand operations.

Retail and Restaurants

Architects are also contracted to design retail buildings, including shopping malls, restaurants, bars and fast-food outlets. As a result of the adverse economic effects from coronavirus, the retail and restaurant segment has endured many changes to its architectural design structure that incorporates social distancing protocols and other changes to ensure these sectors can operate safely and effectively. This, in turn, has slightly boosted demand for new retail and restaurant spaces, which ultimately benefited the Architects Industry in Canada.

Healthcare Institutions

Healthcare facilities, which include hospitals, clinics, doctors’ offices, rehabilitation centres and general health centres, are typically owned by nonprofit corporations. Consequently, healthcare construction is usually funded privately or through a combination of public and private financing. Therefore, trends in private nonresidential construction investment, as well as demographic shifts in the number of elderly consumers in Canada, are strong indicators of demand for architectural services related to healthcare construction. This segment has endured a slight decrease as a share of industry revenue over the past five years.

Educational Institutions

Architects are commonly contracted for new construction projects, additions and renovations on educational buildings, such as schools, colleges and universities. Most education is publicly funded in Canada, with relatively few private schools at the primary, secondary and postsecondary levels. Therefore, educational construction projects are largely funded by the government, with budgetary priorities determining demand for new school construction and existing structure repair and renovation. Educational institutions are estimated to account for 9.8% of industry revenue. Due to the well-established educational institutions already in place, this share of industry revenue has decreased slightly over the past five years.

Other Non-Residential Buildings

Other categories within the non-residential market are architectural design services related to hotel and convention centre projects, recreational building projects and industrial construction projects. Improving employment, rising disposable income and higher consumer spending have led to an increase in commercial building activity and architectural service revenue. However, trends in oil and commodity prices determine industrial and commercial development in resource-rich provinces such as Alberta.

Single-Family Residential Projects

Conversely, single-family projects are expected to account for 3.3% of industry revenue. This segment has slightly decreased over the past five years, as multifamily buildings are growing more in popularity across major cities such as Toronto, Vancouver and Montreal.

Multifamily Residential Projects

The provision of services to multifamily projects is estimated to account for 14.6% of revenue. Architectural revenue from multifamily residential projects in Canada has increased over the past five years, as American real estate stability was driven by strong underlying fundamentals. A growing, aging, urbanizing and progressively wealthy American population has boosted residential real estate demand and increased revenue for architectural design services related to residential construction. For the majority of the past five years, strong revenue growth in this market occurred in major cities such as Toronto, Vancouver and Montreal.

Other services commonly include advisory services related to urban planning, project site master planning, interior design, landscape design and engineering services. Demand for these functions may be driven by private or public sources. This segment has increased over the past five years, as external competition increases and industry operators need to rely on other services for another revenue stream. This category is expected to account for 27.6% of industry revenue.

US Interior Design Industry

Over the past five years, the Interior Designers industry in Canada has exhibited moderate success, reflected through its revenue growth and solid operational expansion. Demand from downstream markets, predominately the residential construction sectors, has buoyed revenue growth during times of volatile commercial conditions. During the COVID-19 (coronavirus) pandemic, large drops in corporate profit, nonresidential construction and consumer spending all attributed to a large decline in revenue in 2020. Fortunately, demand from the commercial sector played its role in supporting revenue growth, as the industry relies on a diverse client base, including corporate offices, shopping malls, hotels, restaurants and hospitals.

The residential market has also been supported by rising residential construction, per capita disposable income and the number of households earning $100,000 or more per year. However, nonresidential markets experienced more volatile growth resulting in only a marginal rise over the past five years. Industry revenue is forecast to grow an annualized 2.3% to $2.1 billion over the five years to 2027. Industry revenue is anticipated to rise at a slightly slower rate than the previous five-year period in part due to a slowdown in the housing markets. Although residential construction and residential renovation expenditure are both forecast to expand, they are expected to rise at a slower rate than the previous five years. In addition, a slight decline in corporate profit is expected to further restrict the industry’s growth. Major commodity prices are expected to improve over the next five years, encouraging more demand for non-residential construction markets and driving general economic growth. Despite the slight slowdown in revenue growth, the industry’s profit margin is forecast to slightly improve over the five years to 2027.

Demand from non-residential building construction.  The commercial sector accounts for the most demand for interior design services. Typical projects from the commercial sector include corporate offices, restaurants, hotels, airports and hospitals. When these clients are expanding their facilities, commercial construction is projected to rise, increasing demand for professional interior design services. The value of non-residential building construction is expected to increase in 2022.

Industry Landscape

The industry is highly fragmented. According to Statistics Canada, almost 75.0% of industry establishments are nonemployers. The industry’s low barriers to entry have enabled many small non-employers to enter the industry, which has prompted industry enterprise growth. The number of industry enterprises is expected to grow at an annualized rate of 1.9% to 7,449, most of which are non employing enterprises. Similarly, industry employment is expected to increase at an annualized rate of 2.1% to 6,153 workers during the same period. The difference in growth between the two can be attributed to the increasing popularity of nonemployers that are able to charge lower prices. Despite employment rising at a quicker pace than enterprises, the industry’s average wage has increased over the past five years. This rise in the average wage can be mainly attributed to the amount of skill required by each employee.

With revenue growth and slight changes in wage costs, the industry profit margin, measured as earnings before interest and taxes, is expected to remain stagnant at 20.3% of revenue in 2022. This stagnation is primarily due to the coronavirus pandemic, which caused economic drivers to suffer in 2020 and the resulting economic recovery after the peak of the pandemic have caused those drivers to recover.

Due to profit stagnating, more interior designers are strengthening their product portfolio by including design layout services, which typically produce a higher margin. It should be noted that profit varies significantly depending on whether a company specializes in residential or commercial interior design. Projects for the residential sector tend to be more profitable, as commercial projects are typically prone to high price-based competition to secure contracts.

Industry Life Cycle

The Interior Designers industry in Canada is in the mature phase of its life cycle. Industry value added (IVA), which measures an industry’s contribution to the overall economy, is expected to grow at an annualized rate of 2.8% over the five years to 2027. Comparatively, the American economy is anticipated to grow at an annualized rate of 1.7% during the same period. Industry operators’ relatively standardized skill set and product portfolio, coupled with low technological innovation, is indicative of an industry in the mature life cycle stage.

Products and services have remained essentially the same, despite some industry operators gaining a competitive advantage with diversified portfolios, such as providing layout design expertise. Thus, price-based competition has intensified as operators attempted to secure favourable contracts with businesses, among other non-residential downstream markets. Conversely, rising demand for industry services from healthcare facilities, coupled with many new businesses entering the market over the next decade, may offer an opportunity for future industry growth. For example, industry operators are commonly hired by hospitals, doctors’ offices and extended care facilities to design and decorate patient rooms, entrances and waiting rooms. However, rising interest rates could hamper demand for both commercial and noncommercial construction, which may limit industry revenue growth.

Demand from businesses has decreased from 2020 since companies were more focused on staying operational than changing the interior of their locations. As economic conditions continue to improve, demand from each segment is forecast to grow.

Businesses (50.4%)

Establishments in this industry are commonly hired by architectural firms that outsource the services of interior designers. These designers, in turn, help plan and arrange the interiors of office, residential or commercial construction projects. Due to the scale and variety of these projects, a high portion of revenue from this market comes from architectural firms. Businesses can directly employ interior designers to create and style office spaces in a way that best uses space, safety and light while projecting the company’s corporate philosophy to employees and customers. Retail and commercial clients can hire interior designers to plan the interior of their shops and stores. For these projects, designers must be cognizant of safety issues, pedestrian traffic and local government building code requirements. A sharp decline in the value of non-residential construction in 2020 has driven a decline in demand for architectural services, which has shifted industry revenue away from commercial clients and toward residential clients, as interior designers are commonly hired by architecture firms. However, as the economy began improving after the peak of the pandemic, demand for the industry’s services is forecast to steadily increase over the five years to 2027.

Individuals and Households (30.4%)

Sales to individuals and households are driven by a range of economic factors, including unemployment and per capita disposable income levels. Throughout the majority of the past five years, a decline in unemployment, combined with a rise in disposable income, have led to an increase in demand for interior design projects, as individuals have more money to spend on non discretionary services such as a household’s design. Households typically spend the most on interior design work when they first move into a house. However, over the past five years, national residential expenditure on renovation has driven demand from this market. As a result, this segment’s share of total industry revenue is expected to rise during the five-year period. The proportional increase is not only the result of a rise in revenue for household projects but is also due to declines in other markets such as business clients.

Other (11.3%)

These clients include international companies, foreign governments and other nondomestic players. The main service provided for these clients is often merchandise sales. Collectively, these customers account for an estimated 11.3% of industry revenue. This segment’s share of industry revenue has slightly increased over the past five years, primarily due to the decreases in demand from businesses and corporations.

Government and Public Institutions (7.9%)

Interior designers also provide services to government-owned or operated institutions such as hospitals, universities and the offices of federal, provincial and municipal public institutions. Government clients are expected to account for 7.9% of total industry revenue in 2022. Within this market, one bright spot has been the healthcare sector, which has become a growing source of income for interior designers, as Canada’s aging population leads to greater demand for healthcare services. As a result, hospitals and other health providers have expanded capacity and hired interior designers to plan these new spaces, making them accessible for the elderly. With overall demand for municipal building construction rising over the past five years, this increased this segment’s share of industry revenue in 2022.

Government Regulations

Regulations for the Interior Designers industry in Canada are still being developed. Canada does not have widespread legislation to regulate this industry and currently, only Nova Scotia has a Practice Act, while six other provinces have Titles Acts. A Practice Act regulates who is permitted to perform the services provided by a particular industry. It requires industry participants to obtain a license before they can perform their services. A Titles Act regulates the use of a title. One must meet the criteria set out by the licensing body to use a specific title, for example, certified interior designer. However, Titles Acts do not prevent individuals from performing a particular service if they are not certified; they just manage the use of state-regulated titles. These acts are there to ensure that the public is aware of the education, experience and qualifications needed to become a registered service provider in the hope that people would turn to licensed providers as opposed to non licensed ones.

Operators in this industry, however, must adhere to health and safety precautions, local building codes and laws and environmental regulations put in place by various state legislatures and international organizations. For example, the International Code Council develops international building codes related to structural elements of a building, use and occupancy classifications, interior finishes and interior environment and accessibility. While these codes are non-binding and can be modified by provincial governments, they aim to outline the best practices within the industry, which are used as benchmarks for further legislation.

As this profession grows, the regulation of this industry is expected to increase and become more streamlined. For example, Interior Designers of Canada (IDC), a professional association for industry operators representing more than 5,000 members, proclaims that it wishes to have stringent regulations all across Canada, whereby all associations should have professional requirements for their members to adhere to. This would make it compulsory for industry participants to become members of a professional association and adhere to all its laws and regulations.

Additional Certifications

• Interior Architect Degree or Diploma – Staff
• Interior Design Degree or Diploma – Staff
• NCIDQ Examination for Interior Design Qualification

Products and Services

SS Designs provides two primary services: interior architecture and interior design services.  The following section summarizes each sub-service, and it’s average pricing:

Detached Building Architecture

For homes larger than 3,000 square feet. Designing a brand new space from scratch.

Commercial Interior Architecture

This is our primary service. Developing a new commercial space based on our client’s needs, size of space, their requirements to sync with city building codes.

Residential Interior Architecture

Working with architects and builders to create spaces which meet the client’s needs, and connects exterior concepts with interior design.

Commercial Interior Design

Design interior spaces by selecting finishes and materials to match the client’s brand guidelines, and vision for the space.

Residential Interior Design

Design interior spaces by selecting finishes and materials to match the client’s requirements, and vision for the space.

Creating a project schedule and timeline for development, construction and budgetary requirements.  Work with contractors, suppliers and tradespeople to ensure deadlines are met, and materials arrive on time.

Pricing Model

Competitive Advantages

SS Designs will execute on the following competitive advantages:

Prompt Quoting and Service

SS Designs prioritizes prompt quoting and quick turnaround of proposals and service. By being responsive, clients will feel prioritized and satisfied even on the first stage of the service. Eventually, SS Designs will adopt augmented reality tools that will allow clients to set preliminary designs and get rough estimates and proposals. A standard proposal pack with estimated rates is always available, alongside the semi-annual catalog which will be provided to all prospective clients.

Software Utilization

Ms. Simmons and Ms. Thompson are both experts in 3DS Max and Corona Software for 3D rendering and creating design proposals. These are two of the most advanced software applications in the industry, and are currently not used by any competitors in the Chicago market.  The difference in quality between 3DS Max, Corona Software and the competition is staggering, and therefore the company will continue operating with these applications to help differentiate from the competition.

Creative Culture

There is an ongoing global trend on space saving due to the increase in condominiums in metro areas, including in Chicago, Dubai and Riyadh. Japanese and Scandinavian space-efficient designs are in demand, such as the Kanso concept of design. SS Designs has this at the core of its design philosophy. By adding unique and creative designs to this, the product becomes more attractive to the target markets. This is also a manifestation of the creative and professional working environment that Simmons is implementing into its business culture.

Positioning

SS Designs positions its services at the upper to mid tier of pricing in the market. By incorporating unique and contemporary concepts to interior architecture and design, the company can charge a higher price than the competition. By positioning the company in leading real estate markets such as Chicago, Dubai and eventually Riyadh, SS Designs will access an array of target customers that seek high-caliber concepts and designs.  The company will meet this market with appropriate positioning; communicating premium quality and service through all marketing channels.

Key Success Factors

Use of Advanced Architectural Planning Tools

Interior architecture is more advanced and specific due to the integration of advanced rendering and planning tools, starting with AutoCAD in the 90s up to 3d and rendering tools such as 3D Max and Corona Software. Computerized 3D models are now the norm when it comes to design. SS Designs will incorporate the latest architectural technologies to all services.

Competent and Established Team

Having competent and accomplished architects, interior designers, and design consultants is important in terms of acquiring clients, especially in the mid and high end sectors in North America and the Middle East. SS Designs takes pride in employing the best architects who have an eye for good design and are able to connect better with clients. Ms. Heba will also ensure that team members get competitive salary and benefits packages, as well as a positive and creative work environment.

Marketing Channels

Catering to a mid to high end market in North America and the Middle East, SS Designs must strike a balance between traditional and digital marketing. Effective traditional marketing strategies include presentations, scheduling meetings, showrooms, virtual showrooms, and the distribution of seasonal catalogs. Digital marketing strategies include search engine optimization, pay per click ads and community building and engagement on social media.

Understanding of Target Market

North American and Middle Eastern markets are diverse in terms of culture, economic situation, and, in the case of the UAE and Saudi Arabia, religious beliefs. North American architecture focuses on modern and sustainable design, though interior architectural designs vary. Meanwhile, the UAE and Saudi Arabia are more extreme in their preferences, such as luxury, futuristic and sometimes traditional designs.  As such, it is imperative for the Simmons team to understand the requirements of each local market.

Effective Project Management

Generally speaking project management is the process of managing the whole project; the programme, the budget, the execution and all the individual team members required to successfully complete a project.  A project manager within the luxury residential sector is responsible for ensuring that every element of the project, from start to finish, is planned for, communicated to all stakeholders, reviewed, approved and delivered safely within the timeframe and on budget. Effective project management is a key success factor that must always be upheld by SS Designs.

Sales and Marketing Plan

This sales and marketing plan includes traditional and digital marketing strategies.  In order to meet the company’s scale and expansion plans it is imperative to execute on the following:

Target Customers

The company’s target customers are segmented into the five following groups:

Hospitality

• Restaurants / Bars
• Beauty / Esthetician Salon
• Tourism Agencies

Finance and Law

• Law Offices
• Insurance Offices
• Business Centres
• Financial Institutions

Health Care

• Doctor’s Office
• Walk-in Clinics
• Physiotherapy Clinics
• Medical Pharmacies
• Private Schools
• Private Learning Centers
• Universities

Residential

• Single Family Homes (more than 3,000 sq ft)

Key Channels

Key channels are segmented into two groups: traditional and digital marketing channels.

Traditional Channels

Seasonal Catalogs

Seasonal catalogs have been an effective marketing channel and will continue to be utilized.  Every 6 months SS Designs will create a Spring & Summer catalog and Fall & Winter catalog.  These catalogs provide a unique way for clients to experience the SS Designs brand, outside of consuming content through a desktop or smartphone screen. Furthermore, this provides the company with a non-traditional way of marketing its services, and building an engaged community.

Onsite Visits

SS Designs will conduct visits to construction sites, real estate developers, offices, property managers and other potential clients. Seasonal catalogs will be distributed, and in person meetings held.  Prior to such in person meetings the company will utilize outbound phone calling and email metrics to make an effort to arrange such gatherings beforehand. Developers will then refer Simmons to their prospective tenants, which will eventually grow into paying clients.

Trade Shows / Community Events

SS Designs will also take part in trade shows and events in Chicago, Illinois, across the U.S.A., and eventually in the UAE and Saudi Arabia.

Digital Marketing Channels

Social Media

SS Designs currently utilizes Linkedin and Instagram to host a community of clients, and followers.  Both of the social media platforms will continue to be utilized moving forward; however, the company will launch a YouTube channel and Facebook page by February 2023.  These channels are an excellent place to remind past clients of the work the company is doing, and to cultivate new leads and awareness of SS Designs.  The company will work with a third party marketing form to post at least 3x a week across Linkedin, Instagram and Facebook.  Publishing videos on YouTube will be completed less frequently.

Search Engine Optimization

Once the updated website is completed there will be monthly work completed on additional landing pages and blog articles.  This approach will increase the volume of website pages, and increase the sites ranking on search engine results pages (SERPs).  The company may work with BSBCON or another firm to establish specific landing pages that will reflect the target audience.

Pay-Per-Click (PPC Ads)

Pay-per-click (PPC) Ads or “paid ads” are utilized across social media channels and search engines alike.  For SS Designs, PPC Ads will focus primarily on Google to rank for relevant search queries.  Google Ads are an excellent way to reach new audiences.  At first glance, they can seem expensive, however when the lifetime client value of new leads is considered, and the referrals generated from such leads, Google Ads often result in being the most direct marketing channel for most modern companies.

Email Marketing

Email marketing continues to be an effective digital marketing channel.  SS Designs will continue to collect the contact information of new leads and clients, then record such information into a respective customer relationship management system (CRM).  Either MailChimp and/or HubSpot will be utilized as a CRM.  Each quarter, the Simmons team will discuss ideas for value based content to include in the monthly email marketing campaign.  Instead of “selling”, the company will focus on educating email recipients, and positioning SS Designs as a market leader that is building awareness to its community.

Key Performance Indicators

The following table outline key performance indicators (KPIs) which will be followed in order to track the performance of each silo within the company:

SWOT Analysis

Outbound Sales Approach

• Create a list of developers, builders, architects, real estate agents, business owners, and direct target customers.
• First, contact the lead by phone.  They will often ask you to email someone from their organization.
• Take the email address, record it and send an email.
• Arrange a video call with Heba via her calendly schedule.
• The Sales Associate will pass all information over to Heba, so she has a summary of the lead.
• During the Discovery Call, Heba will ask questions to better understand them.
• If it’s a developer or builder, the goal will be to have them refer their future tenants to SS Designs. If it’s a direct target customer, the goal is to have the lead interested in a catalog, and initial proposal.
• If the lead is interested in proceeding please continue with “Phase 0 (Pre-Project) #3”.  If we do not hear anything back, follow up with the lead via phone call / email.

Operational Plan

Interior Architecture Project Process

Phase 0 (Pre-Project)

Discovery Call

• We host a discovery call via Zoom, phone call or in person to understand their requirements and budget.

Initial Proposal

• Provide a proposal (catalog).  Every 6 months we update it (spring/summer and fall/winter catalogs).  We want to ensure they are confident so we provide an initial presentation (mildly customized).

Contract Agreement

• We send a contract agreement to the prospective client via DocuSign. (signed)

Initial Invoice

• We send an initial invoice to the prospective client for 50% of the total cost (paid).

Create the File Project

• We create the physical and digital file document via Google Drive, including:
• Client requirements
• Client name, business name, mailing address, phone number, email address
• Pictures from the client
• Architectural, mechanical, electrical drawings for the property (separate folder – “Building Drawings”)
• “Concept Presentation Folder” is created
• “Construction Drawings Folder” is created
• “Building Permits Drawings Folder” is created
• “Minute Meetings Folder” is created
• “3D Rendering Folder” is created

Initial Team Meeting

• An internal team meeting is scheduled to discuss the project, deliverables and team responsibilities.

Project Schedule Proposal

• Once we have received the paid invoice and signed consulting agreement we provide a receipt and a project schedule with specific dates and deadlines.

Understanding Client Preferences

• We send the client a series of inspirational ideas (pictures) to gauge their preferences and personality.

Phase 1 (Concept Presentation)

Commence the Concept Presentation

• Once received, we commence development of the concept presentation for style and an initial proposal for the “layout”.

Concept Presentation Meeting

• We host a meeting via Zoom or in person (preferred) to present the initial concept presentation.  We record the meeting minutes (what is said).  We send the meeting minutes to the client and CC everyone involved in the meeting.

Modifications to Concept Presentation

• Once we have received their input we proceed with modifications to the initial concept presentation proposal. We then send the initial concept presentation with the required modifications to the client.

Confirmation to Proceed

• We receive their feedback, and require a confirmation to proceed via email.  We need them to “confirm or approve the layout”.

Phase 2 (Design Presentation)

Commence Phase 2

• We begin creating a furniture layout, 3D Rendering, and basic selection finishes.

Phase 2 Presentation Meeting

• We present the furniture layout, 3D Rendering, and basic selection finishes to the client.  This step is extremely important and we make our best effort to have the meeting in person (if not via Zoom).  We record the meeting minutes (what is said).  We send the meeting minutes to the client and CC everyone involved in the meeting.

Feedback on Modifications

• We receive their feedback and understand where modifications are required.

Execute on Modifications

• Modifications are made and the updated Phase 2 Presentation is presented via email to the client.

Approval of Design Presentation

• We go back and forth until we receive their approval.  We send them formal approval for Phase 2 via DocuSign, email or in person and require a legal signature from the legal signing authority (LSA).

Phase 3 (Technical Drawings)

Create Tenant Improvement (TI) Package

• Tenant Improvement Package (Phase 3) is created.

Tacking the TI Package to the City

• Two paths forward – the contract might say that SS Designs takes the Tenant Improvement Package to the city OR it will state that the client takes the package to the city (which is less common).

Prepare Specifications

• Meanwhile we prepare specifications (quantities, millwork and construction documents).

Review Application Package with the City

• We review the application package with the city (if we are contracted to work with the city).

Resubmit to the City

• After receiving the city’s feedback we make modifications to the Tenant Improvement Package and resubmit it to the city.

Phase 4 (Project Budget)

Receive Supply and Trades Quotations

• We utilize our own contacts/suppliers/trades to receive supply and construction quotations, and then present each quotation to the client.

Submit Formal Project Budget

• Once we receive the client’s feedback we develop a formal project budget, and submit it to the client for their review and approval.

Signature for Specifications & Project Budget

• The client will sign for project specifications and project budget.

Submit the Final Project Package to Client & Contractors

• We submit the project package by email (PDF) and AutoCAD to the client and each contractor. The legal contract between the project and contractors is to be developed and managed by the client.  This step marks the finalization of services rendered for Interior Architecture.

In the situation the client seeks to retain SS Designs for project management services, a separate contract would be established.

Health & Safety

WorkSafe enforces the Occupational Health and Safety Regulation. It contains requirements and standards that all workplaces must meet to promote occupational health and safety, as well as to protect workers from work-related risks to their health, safety and well-being. General rules such as fire safety, occupational first aid, evacuation and rescue must be met and enforced by Smart Spaces Designs The company will also look into supplemental private health insurance for employees on top of the public health care plan. The company also intends to provide vehicle and accident insurance, as architects and interior designers will be traveling often, either by car or public transport, to project sites and client meetings.

Equipment & Inventory

SS Designs will utilize the following equipment and tools to successfully execute on operations:

Digital Hardware and Software

• Simmons and Ms. Thompson will use a MacBook Pro for design activities, as well as managing and operating the business, including finance and marketing. Apple laptops with the new M1 and/ir M2 chips can run Autodesk, Corona and other design software programs efficiently. Laptops are also mobile and can be brought off-site to client meetings.
• A back-up iPad with a sketching tool such as Apple Pencil is also useful for quick designs and presentations to clients on-site.
• Internet connection and company mobile phones will also be provided
• Autodesk 3DS Max Software is a professional computer graphics program for making 3D animations, models and images. It provides professional interior designers and design studios industry leading 3D interior rendering tools that give them the power to bring their concepts to life.
• Corona Renderer delivers high-quality, physically based shading for production rendering. “Be an artist, not a technician, and achieve realism with greater ease than other rendering software.” Corona Renderer is an integrated solution for selected 3D applications
• Google Workspace is a collection of cloud computing, productivity and collaboration tools, software and products developed and marketed by Google. It includes Google Drive, Google Docs for word processing and Google Sheets for spreadsheets and financial documents. This is free of charge for Gmail account holders, but the company will pay for additional cloud storage when required
• Presentation tools such as Microsoft PowerPoint and video editing software like Adobe Premiere Pro CC will also be used to create presentations and video walkthroughs of SS Designs’s interior design and architecture projects.

Interior Design/Architectural Supplies and Tools

• Drawing tools for sketching room designs and plans include a pencil, ruler, compass, protractor and graph paper.
• The color wheel demonstrates the relationships of primary, secondary and tertiary colors. The wheel helps designers create pleasing color schemes based on a combination of complementary and analogous colors.
• Paint manufacturers produce sets of paint chips or strips of colors for each of their lines. Interior designers use them, along with fabric books, to select room colors and coordinate paint colors with fabric, furniture and accessories.
• Interior designers rely on measuring tapes to verify and calculate dimensions of interior spaces and furnishings. Rigid tapes measure straight lengths while cloth tapes calculate curved and angled surfaces.

Transportation Vehicle

• The company will look into a long term rent or a purchase of an official company vehicle which will be used to travel to client meetings, construction sites, and conferences. The vehicle will have ample space to transport marketing materials such as model designs, pull-up banners and brochures.

Office Furniture and Fittings

• A sufficient number of work desks, conference tables, chairs, air conditioning units, kitchen/pantry appliances are needed in the Chicago office
• The company will also have a 3-function laser printer, scanner and copier to print drawings, proposals and marketing materials

This section outlines the company’s current and future locations:

Headquarters – Chicago, Illinois, U.S.A.

SS Designs’ headquarters is located at 120 S Morgan St #725, Chicago, IL 60607, United States. This is a strategic location because of its close proximity to the financial district, and downtown Chicago. By being close to major corporate offices and hubs, SS Designs will be able to keep track of upcoming real estate developments and visit potential clients needing to revamp their offices. Also, the team can easily invite clients to the company headquarters, situated in the iconic Chicago convention center. The office has workstations and a conference room for internal team and external client meetings.

Year 3 Expansion (2025) – Dubai, U.A.E.

SS Designs is planning its expansion to Dubai, UAE. The key industries in Dubai with tremendous growth potential include technology and finance. With foreign and local investors pouring in investments in this tax-friendly and accessible country. Dubai Internet City has over 130,000 square meters of prime commercial office space, in which over 1,400 companies with over 10,000 workers are based. There are 25 low, mid and high-rise office structures here, occupied by multinational companies such as Facebook, LinkedIn, Tata Consultancy, Oracle, as well as UAE-based companies such as Ducont. It is also adjacent to Dubai Media City and Dubai Knowledge Park, which will introduce the company to expanding sectors, as well as high-earning professionals who seek premium interior architecture and design services for their own residences.

Year 5 Expansion (2027) – Riyadh, Saudi Arabia

By 2027, SS Designs intends to capitalize on the projected growth of the Saudi Arabian economy. Riyadh is an important financial, business and manufacturing center. Major banks are headquartered in the city, as well as numerous private companies. Every publicly quoted company is compelled by local laws to have an office in the city. The Business Gate in the Qurtuba district of Riyadh comprises 110,000 square meters of office space, 5 star hotels with 350 rooms, 4 star hotels with 250 rooms and 5,000 square meters of retail space, as well as an exhibition and convention center with conference and banqueting facilities. This area has easy access to offices, including Alcatel Lucent, Sony and Samsung.

Risk Analysis

Currently, Smart Spaces Designs has two management team members including:

Donna Simmons

• Chief Executive Officer

Ms. Simmons is the CEO for SS Designs and she plays a major role in executing strategies to ensure the growth of the company. Her passion for working smart translated into designing smart work spaces for her clients.  She obtained her management skills from collaborating with various clients and projects in the last 7 years.

Marylou Thompson

Senior Designer

Ms. Thompson has worked with Ms. Simmons in various design projects for the last 5 years.  She has valued her client’s ideas and has worked well with them without compromising her design standards.  Her network in the design industry will help the company bring in more projects and increased revenues.

Key Personnel

Operations Director

• Playing a leading role in compiling company budget and growth strategy, particularly the expansion to Dubai and Riyadh
• Executing strategies to optimize company and asset growth
• Ensuring expertise and effectiveness of architects and designers
• Creating financial reports
• Managing capital, accounting, and bank processes
• Driving and leading performance reviews, to ensure an engaged and skilled workforce
• Initiating improved business practices
• Collaborating with architects, designers and administrative staff in building an environment of collective responsibility and accountability
• Ensuring adherence to key performance objectives to meet business and customer expectations

Administrator

• Welcoming visitors and directing them to the relevant office/personnel
• Clerical duties such as answering phone calls, responding to emails, and preparing documents
• Coordinating and managing appointments, meetings, and the conference room schedule
• Performing bookkeeping tasks such as invoicing, monitoring accounts receivable, and budget tracking
• Maintaining general office files, job files, vendor files, and others related to the company’s operations
• Purchasing office supplies, equipment, and furniture
• Oversee the maintenance of office facilities, and equipment

Senior Architect

• Reviewing and designing architectural and engineering plans
• Ensuring all plans are compliant with American government health and safety regulations
• Researching and maintaining knowledge of various engineering disciplines, application methods, and materials
• Monitoring the work of other Architects and making recommendations and scheduling workshops
• Providing guidance to subcontractors like builders, plumbers, and electricians, and helping them interpret design specifications
• Liaising with clients to ensure all issues are addressed in a timely manner, and that project requirements are met
• Ensuring the team works together to achieve set goals and targets
• Acting as a mentor to new Architects and helping them fine-tune their design skills and improve their industry knowledge
• Networking and consulting with various industry professionals
• Participating in client meetings to discuss design plans and gather feedback on preliminary designs
• Reviewing construction documents to ensure that specifications meet design requirements
• Coordinating with architects and contractors to ensure that construction meets design specifications
• Creating conceptual sketches, renderings, and illustrations to communicate design concepts to clients
• Compiling data regarding client preferences, lifestyle habits, and architectural styles to create a design concept that meets the client’s needs in terms of style and ergonomics
• Presenting design concepts to clients in order to gain approval of preliminary plans
• Developing interior design concepts for commercial, retail, or industrial spaces
• Consulting with clients about their needs in order to create a design solution that meets their goals within their budget constraints

Intermediate Designer

• Oversee and supervise junior team members on projects within the target industries
• Develop overall furnishing layouts for per industry standards
• Independently prepare Concept Design presentations including rendered plans, section elevations, Color/Material boards, and furniture/fixture/accessories selections using Adobe CC and AutoCAD
• Oversee and review Junior Designers’ rendering of simple floor plans and select elevations
• Work independently to render detailed floor plans and detailed elevations
• Conduct product resource selection for ongoing and future projects
• Develop Furnishing, Color and Material Boards, including materials, fabric, and imagery
• Coordinate Computer-Generated Imagery (CGI) with Ms. Thomspson

Junior Designer

• Outline client design objectives
• Conceptualize and sketch design plans
• Determine cost of completion and project requirements in the budgeting phase
• Set a timeline for the completion of an interior design project
• Source materials and products included in plans
• Create ‘mood boards’ to sample your design vision
• Utilize computer applications in the design process
• Inspect design after completion to determine whether client goals have been met

Graphic Designer

• Planning concepts by studying relevant information and materials
• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval
• Preparing finished art by operating necessary equipment and software
• Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary
• Contributing to team efforts by accomplishing tasks as needed
• Communicating with clients about layout and design
• Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop
• Reviewing final layouts and suggesting improvements when necessary

Recruitment Plan

Recruitment, Hiring, Onboarding

Receiving New Candidates / Recruitment

We primarily post job postings on Linkedin, Indeed, and also receive referrals from industry contacts.

Hiring Process

• Ask for a resume and portfolio.
• We arrange a 15 minute phone call interview and ask questions.
• Have an initial interview in person.
• Second in person interview – we provide them a small assignment which takes around 3 hours to gauge their skillset and productivity.
• We confirm their references, and arrange a phone call to discuss the candidate.
• We send them a personality test and review their results.
• Founder, Donna Simmons creates a formal job offer and sends it to the candidate.
• The candidate reviews, and has the opportunity to discuss the offer. If required, revisions will be made.
• The job offer is signed.

Onboarding a New Team Member

• We request their SIN number, address, phone number, email address, legal name, driver’s license #, and bank account / institution #.
• We send this information to our accountant and ensure they are set up properly.
• We then send the new team member an SS Designs – Employee Handbook
• We prepare a start date and propose it to the new employee.
• We send a welcome email to the new employee and CC the rest of the SS Designs team.
• The new employee is welcomed on their first day.  The first day is typically quite slow where they shadow other team members.
• Every day for the next 2 weeks we prepare specific training to ensure they understand all processes.

The following financial plan was conservatively developed including a pro forma income statement, cash flow statement and balance sheet.

Pro Forma Income Statement

Pro Forma Cash Flow Statement

Pro Forma Balance Sheet

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Top 10 Interior Design Business Plan Templates with Examples and Samples

Samradni Pradhan

Exceptional interior design is not merely about decorating rooms; it's a strategic endeavor that transforms space planning into harmonious, purpose-driven settings. It's about optimizing energy flow, enhancing comfort, and fostering a sense of belonging within these spaces.

An interior design business plan is essential to embark on this creative journey. It serves as the compass, guiding interior designers through the complexities of this multifaceted interior design service industry . A well-crafted plan outlines the vision, target market, services, and financial strategies, offering a roadmap to success.

This blog will provide the best interior business plan templates for you and your business.

Table of Contents

1.Executive Summary

2.Company Overview

3.Industry Analysis

4.Customer Analysis

5.Competitor Analysis

6.SWOT Analysis

7.Porter's Framework

8.Marketing Plan

9.Operational Plan

10.Financial Plan

This blog post will cover details on the 10 pages within this entire deck. Upon downloading, you will get the 71-page Doc, PDF, and XLS files .

This section is vital for capturing the attention of potential investors. It should highlight your interior design business's unique value proposition, mission, and vision. A compelling Executive Summary sets the tone for the entire plan and serves as a tool to attract investors by demonstrating the clarity of your business strategy and the promising opportunities it presents in the interior design industry.

In our Executive Summary section, you will get templates for

1.1 The Quick Pitch:  Offer a compelling and concise glimpse, showcasing the core features and unique offerings that define your interior design business.

1.2 The Entity Profile:  Craft a streamlined portrayal of your company's structure and distinctive identity, strategically tailored to pique the interest of potential investors and collaborators.

Download this business plan

Looking for another option to chose from? Explore this Inter Design Business Plan in PowerPoint format with a unique theme and impressive graphics. Click here to open .

2. Company Overview

The Company Overview page introduces your interior design business, history, and core values. Investors look to this section to understand the foundation of your business. It's a chance to showcase your passion and commitment, which can be a compelling factor in attracting investors who align with your values and vision.

In our Company Overview section, you will get templates for

2.1 Vision and Mission:  Craft an alluring mission and vision that guide your interior design enterprise toward its purposeful destiny.

2.2 Company Goals and Objectives:  Illuminate the precise aspirations and objectives your interior design business aims to achieve.

2.3 Start-up Summary:  Offer a snapshot of your interior design business's origin story, unveiling its inception, structure, and foundational building blocks.

2.4 Market Gap Analysis and Business Statement:  Explore untapped opportunities within the interior design realm and express your distinct business identity.

2.5 Services Portfolio:  Reveal an expansive palette of interior design services, showcasing the breadth of your creative expertise and design capabilities.

2.6 Key Success Factors:  Define the critical factors that pave the way for success in your interior design business plan, ensuring a well-illuminated path to prosperity within the world of design and aesthetics.

3. Industry Analysis

This section offers valuable insights into market size, key trends, and emerging opportunities. It positions your interior design business as one that understands the industry dynamics, making it more attractive to investors seeking growth sectors to invest in.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis:  Dive deep into the interior design industry, uncovering hidden opportunities and identifying influential players that will shape the future of your venture.

3.2 Market Trends Tracking:  Maintain a forward-looking stance by monitoring the ever-evolving trends in interior design and décor to captivate the discerning tastes of modern consumers.

3.3 Major Challenges and Solutions:  Fearlessly confront industry challenges, forging innovative solutions that guarantee the uninterrupted progress of your interior design business.

3.4 Growth Drivers Identification:  Precision-engineer strategies and pinpoint the pivotal factors that will propel your interior design brand toward rapid expansion and enduring triumph.

3.5 Geographical Market Analysis:  Tailor your approach to diverse regions within your target market, ensuring a seamless expansion that harmonizes with regional preferences and fulfills distinctive demands.

4. Customer Analysis

A detailed understanding of your target customers is essential for attracting investors. This page should highlight your knowledge of your client base, their needs, preferences, and demographics. Investors want to see that you've identified a viable market and developed strategies to reach and retain customers. Demonstrating a solid customer analysis can instill confidence in investors that there is demand for your interior design services.

In our Customer Analysis section, we offer comprehensive templates for:

4.1 Target Market Definition:  Craft a crystalline vision of the consumer or business segments your interior design services uniquely suit, ensuring a precisely focused and impactful market strategy.

4.2 Buyer Persona Development:  Sculpt a finely detailed portrait of your ideal customer, from demographics to preferences and behaviors, to refine your interior design services with exquisite precision, meeting their needs with artful mastery.

4.3 Market Sizing Analysis:  Calculate the dimensions of the interior design market, meticulously measuring the potential market share your brand can capture and painting a canvas of opportunities that beckon in your entrepreneurial landscape.

5. Competitor Analysis

Investors appreciate businesses that understand their competitive landscape. The Competitor Analysis section should provide insights into your competitors' strengths and weaknesses, helping investors assess your interior design business's competitive advantage. By showcasing how you plan to differentiate yourself in the market, you can attract investors who see the potential for your business to outperform competitors.

In our Competitor Analysis section, we provide templates for:

5.1 Major Players:  Chart a course through the dynamic landscape of the interior design industry by profiling and dissecting the foremost competitors and influential figures shaping the market's evolution.

5.2 Attributes Comparison:  Engage in a meticulous exploration, crafting insightful comparisons of the essential traits and features that define various interior design products or services in the market.

6. SWOT Analysis

If you are looking for self-assessment of your business, SWOT Analysis is an essential tool. It helps investors understand your interior design business's internal strengths and problems and the external opportunities and threats it faces. This page demonstrates your ability to identify and mitigate risks while capitalizing on strengths, making your business more appealing to risk-conscious investors.

7. Porters Framework

Porter's Framework analyzes the competitive forces within your industry. Investors are interested in your interior design business's positioning in the market and its ability to withstand competitive pressures. Highlighting your strategies for competitive advantage and market positioning can attract investors looking for businesses with a strong market presence and sustainable competitive edge.

8. Marketing Plan

The Marketing Plan details how you intend to reach and engage customers. Investors want to see a well-thought-out strategy for brand building and customer acquisition. A robust marketing plan attracts customers and investors who recognize the importance of effective marketing in driving business growth.

In our Marketing Plan section, we provide templates for:

8.1 Sales Strategy:  Engineer a bespoke sales strategy blueprint meticulously designed to meet and surpass the financial aspirations and dreams of your interior design business.

8.2 Promotional Strategy:  Paint a vivid picture of your marketing and promotional tactics, igniting a blaze of anticipation and etching an enduring presence for your interior design brand within the industry.

8.3 Pricing Strategy:  Unveil the secret sauce of your pricing strategy, seamlessly blending profitability and unrivaled competitiveness, and establishing the gold standard in interior design.

8.4 Sales Funnel Optimization:  Chart the captivating journey from discovery to delight for your customers, optimizing every twist and turn of the sales funnel to deliver maximum efficiency and satisfaction in the interior design experience.

9. Operational Plan

Investors seek assurance that your interior design business has a sound operational foundation. The Operational Plan page should detail your business's day-to-day operations, including staffing, processes, and technology. A well-structured operational plan instills confidence in investors that your business can deliver on its promises and sustain growth.

In our Operational Plan section, we provide templates for:

9.1 Retail Selling Strategy:  Sculpt your path to retail journey with a strategic blueprint for selling your exquisite interior design renovations , showcasing your sales acumen and tactical finesse.

9.2 E-commerce Sales Strategy:  Master the digital landscape with a meticulously crafted strategy, financial breakdown, and a roadmap to dominate the online marketplace with your captivating interior design offerings.

9.3 Milestones and Achievements:  Illuminate the stepping stones of your interior design empire's odyssey, highlighting the pivotal milestones and remarkable accomplishments that trace your journey of growth and triumph.

10. Financial Plan

The Financial Plan is critical for investors as it provides insights into your interior design project management financial projections, including revenue, expenses, and profitability. It allows investors to evaluate the potential return on their investment. By presenting realistic and well-supported financial forecasts, you can attract investors seeking opportunities for financial growth and stability.

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions:  Transform your financial vision into a strategic blueprint, shaping the fiscal landscape of your interior design enterprise.

10.2 Revenue Model and Sales Forecast:  Illuminate the diverse revenue streams propelling your interior design business and craft a growth roadmap.

10.3 Break-Even Analysis:  Delve into the pivotal factors steering your interior design venture toward the break-even point, a significant marker for profitability.

10.4 Projected Profit and Loss Account:  Paint a vivid financial picture of your interior design potential, projecting revenues, monitoring expenditures, and anticipating overall profitability.

10.5 Projected Cash Flow Statement:  Master the fluid finances of your interior design enterprise with a meticulous projection of anticipated cash flows.

10.6 Projected Balance Sheet:  Provide a comprehensive view of your interior design business's anticipated assets, liabilities, and equity, ensuring financial transparency.

10.7 Scenario Analysis:  Embark on exploring diverse scenarios to assess how varying conditions and risks might influence the financial resilience of your interior design venture.

10.8 DCF Valuation:  Harness the power of discounted cash flow analysis to evaluate the current market value of your interior design business, quantifying its worth within the competitive interior design industry.

We have so much more to offer

This blog has given you a gist of the fantastic content you would get through this business plan. However, this is just the tip of the iceberg, when you download this business plan template , you will get all of the 71 pages and the goodness within. Starting an interior design business is a lot of effort with services for house remodeling, but we can make it easier for you with the help of interior design presentation ppt . Moreover, you can also download the entire business plan ppt in an editable PowerPoint format to alter your requirements as per the business.

FAQs on Interior Design Business Plan

1. what is an interior design business plan.

A thorough document defining the strategic direction, objectives, and operational specifics of an interior design venture is known as a business plan. The company's goal and vision, target market analysis, list of services, marketing and sales plans, financial predictions, and a thorough budget are often included. The business owner uses a well-written business plan as a road map to help them achieve their goals and, if necessary, obtain financing. It also aids in prioritizing tasks, spotting potential obstacles, and monitoring business objective progress.

2. How do I start an interior design business?

There are numerous essential steps to starting an interior design business:

• Education and Training: Obtain interior design-related education and training.
• Business Plan: Specify your niche, target market, services, and budget in a thorough business plan.
• Legal Structure: Select a business legal structure (sole proprietorship, LLC, etc.).
• Register Your Business: File a registration form with the relevant agencies.
• Branding and Marketing: Create a brand identity and a marketing plan to connect with prospective customers.
• Build a Portfolio: Compile a collection of your work in a portfolio.
• Network: Create a powerful industrial network.
• Tools and Resources: Spend money on the required tools and materials.
• Financial management: Set up accounting and financial systems. 
• Building Strong Client Relationships: Develop long-lasting client relationships by providing top-notch service.

3. Is interior design a profitable business?

If well run, interior design may be a lucrative industry. Success is influenced by location, area of expertise, market demand, and the designer's talent and reputation. Design fees, project markups, consultancy fees, and product sales are ways interior designers might make money. Designers frequently concentrate on niche markets, provide distinctive services, run efficient businesses, and build loyal clientele to improve revenue. Profitability can also be increased via networking, following market trends, and providing outstanding value to customers.

4. What is the highest paid interior design job?

Senior positions or specialized niches are frequently found in the highest-paying interior design positions. Professionals in interior design who have a large clientele can demand greater salaries. Some of the interior design positions with the highest salaries are:

• Principal or owner of an interior design firm might make a good living from their business.
• Commercial/Corporate Interior Designer: Creating offices for major firms frequently results in a lucrative salary.
• Specialised Designers: High salaries may be attained by those with specialisations in luxury residential and commercial design , hospitality, or healthcare.
• Consultants: Careers in interior design consulting can be quite lucrative. These professionals provide knowledge and advice to other designers or businesses.
• Celebrity Interior Designers: Well-known designers may charge exorbitant prices for their services when working with prominent clients or celebrities.

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Interior Design Business Plan Template [Updated 2024]

Interior Design Business Plan Template

If you want to start an Interior Design business or expand your current Interior Design business, you need a business plan.

The following Interior Design business plan template gives you the key elements to include in a winning Interior Design business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of an example interior design business plan. Once you create your plan, download it to PDF to show banks and investors.

Interior Design Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Interior Design Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2C Sector

Are you about starting an interior decoration business ? If YES, here’s a complete sample interior design business plan template & feasibility report you can use for FREE to raise money .

If you have ever entered a tastefully furnished house, then you will agree that those who are skilled in the interior décor trade know sure knows what it takes to make a place really beautiful. It is no wonder that hiring an interior décor sometimes might be on the high side; this is because of the level of expertise that they bring to the table.

If you think that the idea of being called an interior designer sounds good, then you may want to try your hands on the interior décor business. Truth is that the industry is a very competitive one, but truer is the fact that the sky is too big for two birds to collide.

A Sample Interior Design Business Plan Template

1. industry overview.

When we talk about interior design or interior decoration, we are talking about the art or process of designing the interior and in some cases the exterior of a facility; it could be a room or building. An interior designer is a person whose job is to coordinate and manage executes such projects.

The truth is that, interior design is a multidimensional vocation that covers activities such as conceptual development, communicating with the stakeholders of a project and the management and of course the execution of the design (project as agreed).

Interior designer companies are responsible for planning the design of both living and commercial facilities; they master the craft of tuning their ideas or concept into a reality. The projects that interior designers handle can be broad in scope.

It could range from structural modifications to the selection of matching furniture, curtains or blind, wallpaper and lighting et al.

The Interior Designers industry is indeed a big industry that has experienced consistent growth and innovations over the last five years. However, the industry is projected to experience marginally better conditions over the next five years.

As long as the housing market is expected to improve strongly, there will also be corresponding growth for residential interior designers as existing home sales and housing starts make up ground over the five-year period.

So also, increase in corporate profit, growth and expansion of corporate organization will open up business opportunities of interior design companies simply because there will be need for organizations to remodel their facilities to meet up with the changing trends.

Statistics has it that the Interior Designers industry has a low level of market share concentration. For instance in 2016, the top four leading interior decoration design companies are projected to account for less than 10.0% of the industry’s total revenue. Furthermore, it is fact that market share concentration has not changed significantly in the last five years.

It is important to clearly state that the Interior Designers industry is a highly fragmented industry with thousands of players, of which only a small percentage of the players of the industry generating an annual revenue exceeding $1.0 million.

A large numbers of players in interior designer industry are self-employed simply because of the nature of the job they do and of course the low start – up capital required to start the business.

The interior design industry is indeed a very large industry and pretty much active in all the parts of the world. Statistics has it that in the united states of America alone, there are about 102,848 registered interior design companies responsible for employing about 127,467 and the industry rakes in a whooping sum of $13bn annually.

In 2014 alone, the federal government of the United States of America spent a total sum of $11,270,048 on Interior Designers. During the period in review, they awarded 437 interior design contracts to 77 interior design companies, averaging a value of $146,364 per company.

The industry is indeed a highly competitive industry and of course a growing industry with steady growth rate of 3.0 percent annually. The interior design industry is very open to any aspiring entrepreneur who has the required skills to start his or her own interior design business and of course make good money from the industry.

As a matter of fact, it was projected that over the next five years, new technology will continue to emerge that will make it easier for more players to come into the industry hence increasing the competition in the industry.

2. Executive Summary

Taffy & Tanya House of Decoration™, Inc. is a U.S based interior design company. We have been able to secure a standard and well – positioned office facility in a busy business district in Virginia Beach – Virginia. We are a world class interior design company that is set to compete in the highly competitive interior design industry not only in the United States market, but also in the global market.

Taffy & Tanya House of Decoration™, Inc. will be involved in the all aspect of interior design services such as Residential interior design services, Commercial interior design services, Merchandise sales, Interior decorating services consulting services (consulting on interior decorating matters, consulting on residential design matters, consulting on institutional design matters) and other related services.

Our business goal is to become one of the leading interior design companies in the United States and we will make sure that every graphic design jobs that leaves our studio can favorable compete with the best in the industry. Our workers are going to be selected from a pool of talented and highly creative interior designers in and around Houston – Texas and also from any part of the world especially from Milan and Paris as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading interior designers in the United States and throughout the globe.

At Taffy & Tanya House of Decoration™, Inc. our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. Taffy & Tanya House of Decoration™, Inc. is founded by Mrs. Taffy Sanders and her friend, course mate and business partner for many years Ms. Tanya Emerson.

They are both graduates from The Interior Design School London. Mrs. Taffy Sanders has an MBA from London Schools of Economics. Mrs. Taffy Sanders and Ms. Tanya Emerson worked with one of the leading interior design company in Europe before coming back to The United States to set up Taffy & Tanya House of Decoration™, Inc.

This duo is vast and well-read in the interior décor trade and so is sure to build the interior décor business from the scratch to an enviable position.

3. Our Products and Services

Taffy & Tanya House of Decoration™, Inc. was established with the aim of maximizing profits in the interior design cum real estate industry.

We want to compete favorably with the leading interior design companies in the United States which is why we have but in place a competent quality assurance team that will ensure that all our interior designs and related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that Taffy & Tanya House of Decoration™, Inc. is not just accepted in Virginia Beach – Virginia but also nationally in the United States of America. Our products and services are listed below;

• Residential interior design services
• Commercial interior design services
• Merchandise sales
• Interior decorating services consulting services (Consulting on interior decorating matters, Consulting on residential design matters, Consulting on institutional design matters)
• Other related services like giving interior makeover to historic buildings, vehicles, such as ships and aircraft et al.

4. Our Mission and Vision Statement

• Our vision is to establish a standard interior design company whose services and brand will not only be accepted in Virginia Beach – Virginia but also all through the United States of America, but also in other parts of the world.
• Our mission is to build an interior design company that will be known to execute top notch designs and projects and to become the number one choice of real estate agencies and other stake holder in the industry.
• We want to build an interior design company that can favorably compete with other leading brands in the industry.

Our Business Structure

Taffy & Tanya House of Decoration™, Inc. is an interior design company that intend starting small in Virginia Beach, but hope to grow big in order to compete favorably with leading interior design companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Taffy & Tanya House of Decoration™, Inc., we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Creative Director

Human Resources and Admin Manager

• Sales and Marketing Executive
• Interior Designer

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Creative Director:

• Serve as project manager of the organization; works directly with employees
• Responsible for designing concepts for home makeover and facility uplifts needs for client
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications / journals; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and interior designers
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Pick ‘a’ Brain™ Finishing School
• Serves as internal auditor for Pick ‘a’ Brain™ Finishing School

Interior Designers (4)

• Liaises with clients to determine their requirement and budget
• working to a brief, which details what the space will be used for, and finding out the client’s personal ideas and requirements
• Responsible for inspecting and surveying buildings
• Responsible for negotiating fees and setting schedules for the project
• Responsible for researching and drawing up rough plans
• Responsible for developing detailed designs and choosing materials
• Responsible for supervising the work as it is carried out.
• Responsible for preparing drafts or material based on an agreement brief.
• Researches and advice the organization on style, genre and other trendy info as it relates to interior design.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the HR manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries

Taffy & Tanya House of Decoration™, Inc. hire the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured interior design business that can favorably compete in the highly competitive interior design industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Taffy & Tanya House of Decoration™, Inc. One of the reasons why we did this was to make sure that core professionals take care of identifying our core areas strength and weakness.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Taffy & Tanya House of Decoration™, Inc.;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient interior designers, a team with excellent qualifications and experience in various niche areas in the interior design industry.

Aside from the synergy that exists in our carefully selected interior designers, we have a robust relationship with key stake holders in the real estate industry and of course our designs and services will be guided by best practices in the industry.

As a new interior design company in Virginia Beach – Virginia, it might take some time for our organization to break into the market and gain acceptance especially from the government and other top profile clients in the already saturated and highly competitive interior design industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the interior design industry is massive considering the number of individuals and corporate organizations acquiring new properties and would need the services of interior designers to give the facilities facelift. As a graphic design company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new interior design company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

Although there are top flight institutions where people go to study interior design, it is common to find people who don’t have formal training running their own interior design business. This is what accounts for the high numbers of sole proprietorship in the interior design industry.

Aside from on – the- job training, most interior design companies usually offer short training (could be in – house) in specific areas such as presentation skills and IT packages.

As an interior designer, you are expected to keep tab with new trends and products that are always coming up in the industry. It is a fact that most interior designers ensure that they follow the traditions or patterns that are synonymous to a region.

For instance, as an interior designer in the Arab world, your designs are expected to follow the traditions and pattern in the region so also as an interior designer operating in the Orient or in the Nordic Region or in the Caribbean or any region with strong culture, your designs are expected to conform to their traditions and patterns.

It is important to state that in recent time, for any interior design company to continue to stay in business, they must continue to come up with highly creative design and concepts.

8. Our Target Market

Before starting our interior design company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully move into their new facility without hiring the services of interior designers. As a matter of fact, without the services of interior designers, the interiors of facilities won’t be as beautiful and welcoming as we can see these days.

We will ensure that we develop strategic pacts with property developers, property management companies, local builders, realtors and home improvement firms. This will give us several options to generate revenue for our company.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that all our interior design services are well accepted in the market place.

Below is a list of the people and organizations that we have specifically market our products and services to;

• Construction Companies
• Property Development Companies
• Home Owners
• Corporate Organizations
• Realtors —for their clients’ homes
• Home Improvement Companies
• Commercial builders of office and home complexes
• Home builders associations
• Furniture stores
• Paint and wall paper stores
• Flower shops
• Real Estate Owners, Developers, and Contractors
• The Government (Public Sector)
• Religious Organizations (Church hall and other places of worship)
• Television Stations (studios and offices)

Our Competitive Advantage

No doubt the competition in the interior design industry is getting stiffer by the day-as such, you have to be highly creative and come up with appealing designs and concepts in order to survive in the industry.

The interior design industry is indeed a profitable and at the same time a highly competitive industry; it enjoys strong demand as people continue to purchase or move into new apartments and remodel old ones. Clients will only hire your services if they know that they can get nothing but the best from you.

We are quite aware that to be highly competitive in the graphic design industry means that you are not only expected to be able to deliver consistent and highly creative designs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient interior designers, a team with excellent qualifications and experience in various niche areas in the interior design industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups interior design companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Every business has to identify the areas that it wants to source for the startup funds, and we are set to do same. it wants to Taffy & Tanya House of Decoration™ Inc. is established with the aim of maximizing profits in the interior design cum real estate industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Taffy & Tanya House of Decoration™ Inc. will generate income by offering the following interior design services and other related services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual who would need the services of interior designers whenever they purchase new home, office facilities or moving into a new facility .

We are well positioned to take on the available market in interior design / real estate industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our interior design company to enviable heights.

We have been able to critically examine the interior design market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Virginia Beach – Virginia.

Below is the sales projection for Taffy & Tanya House of Decoration™ Inc., it is based on the location of our business and of course the wide range of our services and target market;

• First Year-: $150,000
• Second Year-: $400,000
• Third Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same interior design services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are not ignorant of the fact that there is stiffer competition in the interior design industry; there are loads of interior designers jostling for contracts which is why we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the real estate market and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Taffy & Tanya House of Decoration™, Inc.

Our goal is to grow Taffy & Tanya House of Decoration™, Inc. to become one of the leading interior design companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Virginia Beach – Virginia but also in other cities in the United States of America.

Taffy & Tanya House of Decoration™ Inch is set to make use of the following marketing and sales strategies to attract clients and win interior decoration contracts;

• Introduce our interior design company by sending introductory letters alongside our brochure to corporate organizations, realtors, religious organizations and key stake holders in the real estate industry.
• Promptness in bidding for interior design contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent design and services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of the Virginia Beach and beyond which is why we have made provisions for effective publicity and advertisement of our Interior design company.

Below are the platforms we intend to leverage on to promote and advertise Taffy & Tanya House of Decoration™ Inc.;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Virginia Beach – Virginia
• Engage in roadshow from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residence in our target areas by calling them up and informing them of Taffy & Tanya House of Decoration™ Inc. and the services we offer
• List our interior design company in local directories / yellow pages
• Advertise our interior design company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

If you are conversant with the interior design industry, you will realize that the pricing structure ranges from per hour billings to fixed fee to even per square foot billing. Most interior decoration companies adopt all the available pricing system as it applies to the nature of the job or project they are expected to execute.

At Taffy & Tanya House of Decoration™ Inc. we will adopt all the pricing system as is obtainable in the industry but we will ensure that we keep the prices of our services a little below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one-off jobs or government contracts which are always lucrative; we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At Taffy & Tanya House of Decoration™ Inc., our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting an interior design company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Taffy & Tanya House of Decoration™ Inc. in Virginia Beach – Virginia, U.S;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Amount required to purchase the needed software applications – $ 3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred thousand (200,000) U.S. dollars to successfully set – up a medium scale but standard interior design company firm in the United States of America.

Generating Funding / Startup Capital for Taffy & Tanya House of Decoration™ Inc.

Taffy & Tanya House of Decoration™ Inc. is a business that will be owned by Mrs. Taffy Sanders and her friend, course mate and business partner for many years Ms. Tanya Emerson. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to develop a various mobile apps for different clients and for different purposes. We will also work with corporate clients to help them develop customized mobile apps for their business.

We know that if we continue to come up with highly creative and unique interior designs concept and excellent job delivery for corporate organizations, government agencies and household, there will be steady flow of income for the organization.

Our key sustainability and expansion strategy is to ensure that we only hire creative, competent and selfless interior designers, create a conducive working environment and employee benefits for our staff members. In the nearest future, we will give our most dedicated and prolific employees the opportunity to be part owner of the business.

We know that if we implement our business strategies, we will achieve our business goals and objectives in record time.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility plus renovation of the facility: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the real estate industries: In Progress

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FREE 13+ Interior Design Business Plan Templates in PDF | MS Word

What is interior design? Interior design is the art of decorating and designing the inner parts of a room, house, or building. People who do interior design work are called interior designers. Through their different unique ideas and designs, interior designers are able to make a space aesthetically pleasing and healthy. You may also see business plan templates.

Interior Design Business Plan Template Pdf Word

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Home Interior Design Business Plan

Sample Interior Design Business Plan Template

The demand for interior designs has led to the steady popularity in the business industry. There are more interior design businesses in the present and more people are willing to pay for their services to get their spaces beautified. And just like any other businesses, it requires an interior design business plan. We have here business plan templates that you may use as a reference as we get to know what an interior design business plan is.

Printable Sample Interior Business Plan Template

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Home Interior Design Business Plan Sample

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What Is an Interior Design Business Plan?

An interior design business plan is a written formal document that details everything that there is to know and do about starting a new interior design business or planning for an existing interior design business. The business plan mainly focuses on the preparation and planning of the business before it actually starts to operate.

A well-written business plan is beneficial to the business as it serves as its manual or guide on how the business should be started and managed. It also guides the business to the direction where it is most favorable or the direction that will lead to its success. you may also see  Interior Design Contract Templates

Furniture and Interior Design Business Plan Sample

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Free Interior Business Plan Template

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Not all businesses end up successful. Although there are some businesses that proper and continue to exist for a very long time or for a lifetime, there are also businesses that end up getting in debt or end up closing.

This is due to the lack of proper planning and preparation which can be easily done with a small business plan . To learn more about business plans you can check out other related articles on our website, like  Sample Marketing Business Plan Templates and  Farm Business Plan Template .

Interior Business Plan Template Sample

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What Are the Essential Elements of Business Plan?

A business plan can be proven effective and useful if it includes all the necessary essential elements that make up a business plan. A business plan is said to be well-written and complete if it includes all these essential elements.

The executive summary is a brief overview of the entire business plan and must be at least one page long. It is the very first part that you will see in a business plan, but since it is a summary of everything about the business plan, it is best to write the executive summary last. It must also be written in a way that will attract or convince readers to read the entire contents of the sample business plan.

2. Company Description

As its name implies, the company description part of your business plan provides detailed information about the company and what it does as a business. This is where you go into details about the products and services that your company or business offers, what types of customers you serve, why customers should do business with you, what advantages you have over your competitors, and many more. You may also see  Interior Design Proposal Templates

3. Market Analysis

If you want to succeed in the industry where your business belongs, you need to have an in-depth understanding of how it works. Included in the market analysis section of your business plan are details about your target market, like their demographics, size, growth rate, etc. You may also like  Business Proposal Templates

4. Competitive Analysis

Every business will always have a competition, and all businesses must observe and analyze their competitors, not to ruin them but to gain a competitive advantage over them and stand out from the rest. It is important that you include this in your business plan and plans your actions or steps ahead so that your business will not get left behind when your business actually starts to operate. You may also see  Retail Business Plan Templates

5. Management & Operations

This is the section of your business plan where you put your organizational chart and identify the key individuals of the business as well as their corresponding roles and responsibilities. This is also where you need to provide details about the organizational structure of the business, ownership information, and the number of employees your business has. You may also see  Project Plan Templates

6. Marketing and Sales

Here you will need to explain how you are going to attract customers and what strategies you will be using to effectively sell the products and services that your business offers. You may also like  Marketing Business Plan Templates

7. Financial Summary

The last part of your business plan is the financial summary. In this section, the financial health and status of your business is provided including income statements, cash flows, and other financial sheets. Businesses that seek funding from investors must have this section written as detailed as possible. It must also be current and accurate as this is a critical part that investors would want to check out to use as basis for making their final decision. You may also see  Construction Business Plan Templates

Having knowledge of the essential elements of a business plan not only helps you further understand what it is but it also guides you with what you need to put and look for in a business plan, whether you are writing one or reviewing one. Other related articles you may find useful include  Business Plan Profit and Loss Template and  Coffee Shop Business Plan Template .

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Architecture Business Plan Template

Written by Dave Lavinsky

Architecture Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their architecture firms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an architecture business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your architecture business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an architecture business, or grow your existing firm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your firm in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Architecture Businesses

With regards to funding, the main sources of funding for an architectural firm are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the bank will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for architecture firms.

Finish Your Business Plan Today!

How to write a business plan for an architectural firm.

If you want to start an architecture business or expand your current one, you need a business plan. Below we detail what you should include in each section of your architecture firm business plan template.

Your executive summary provides an introduction to your architecture firm business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of firm you are operating, and its status. For example, are you a startup, do you have a firm that you would like to grow, or are you operating a firm in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the architecture industry. Discuss the type of architecture business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of firm you are operating.

For example, you might operate one of the following types of architecture firms:

• Residential Architecture : this type of architecture business will focus on designing and developing homes. These architects collaborate with homeowners, builders and developers and design various types of houses.
• Commercial Architecture: this type of architecture specializes in projects for businesses entities. The most common non-residential building projects are office buildings, though hospitals are a close second.
• Municipal and Historical Architecture: this type of architecture company works on local government buildings or focuses on historic building restorations.

In addition to explaining the type of architectural firm you will operate, the Company Analysis section of your architecture firm business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start your own business?
• What architectural services will you provide?
• What milestones have you achieved to date? Milestones could include the number of buildings designed, number of positive reviews, number of projects completed, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

In your industry analysis, you need to provide an overview of the architecture industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the architecture industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your business plan:

• How big is the architecture industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your architectural firm? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

The customer analysis section of your architecture firm business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: homeowners, governments, businesses, contractors, developers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of architectural firm you operate. Clearly, a homeowner would respond to different marketing promotions than a local government, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most architecture firms primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other architecture firms.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes interior designers, home builders, and construction managers. You need to mention such competition as well.

• What types of customers do they serve?
• What types of architecture services do they specialize in?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider variety of architectural services?
• Will you provide special discounts or perks for customers?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an architecture firm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of architecture company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to architectural services or products, will you provide other services such as interior design consultations or landscape planning?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the architectural services you offer and their prices.

Place : Place refers to the location of your architecture company. Document your location and mention how the location will impact your success. For example, is your firm located in a busy commercial district, an upscale office building, etc.? Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your firm, including marketing your business, working on current projects, preparing for upcoming projects, and overseeing the entire project.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to design your 100 th building, or when you hope to reach $X in revenue. It could also be when you expect to expand your firm to a new city or expand your architectural services.  

To demonstrate your architecture firm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in architecture. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in overseeing construction projects or successfully running their own architecture or engineering businesses.  

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your architecture business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an architecture business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or an overview of upcoming projects.  

Putting together your own business plan for your architecture company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert architecture firm business plan; download it to PDF to show banks and investors. You will really understand the architecture industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow your own business.  

Architecture Firm Business Plan FAQs

What is the easiest way to complete my architecture business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Architecture Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of architecture business you are operating and the status; for example, are you a startup, do you have an architecture business that you would like to grow, or are you operating a chain of architecture businesses?

Don’t you wish there was a faster, easier way to finish your Architecture business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

1. Pick a specialty. Narrow down your niche to stand out in the market. There's a reason why people say "there are riches in niches.". Focusing on a specific niche for your interior design business will help you zero in on your customer and stand out amongst a smaller field of competitors.

Objectives. Realize an average of $3,870 of sales each business month for the first year, $5,720 for the second, and $6,600 for the third year. Generate a minimum of 45% of revenues from product sales versus consulting billing. Establish a commercial revenue client base accounting for 10% of total revenues.

The interior design market stood at a value of 150.7 billion US dollars in 2020 and is expected to grow at a rapid rate going forward as well. The major reason for the growth of interior design is the want for spaces with more utility and personal touch. With higher income, beautiful homes have become a priority over these years, leading to the ...

2.4 Business Target. The target of Pro Interior Design as mentioned in our interior design firm business plan pdf is to gain a 30% market share of the Montana Interior Design market within the first 2 years. Our financial targets to meet for the first three years of our launch are displayed below:

Writing things down usually helps them make sense, and it's no different with a business plan. Your interior design business plan will help you: Summarise your business idea: What you're trying to achieve, what services you'll offer, how you'll operate etc. Identify goals and potential problems: Set out goals and how you'll achieve ...

The executive summary of an interior design business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your interior design. Provide a short summary of the key points in each section of your ...

Interior Design Business Plan Template. If you want to start an interior design business or expand your current one, you need a business plan. Over the past 20+ years, we have helped over 7,000 entrepreneurs and business owners create business plans to start and grow their interior design businesses.

Step 1: Determine Your Niche. You have the opportunity to create the interior design business of your dreams. While the project possibilities are endless, it's important to define your niche. Defining your niche will set you apart from your competition by making you a specialist in a specific design style, a certain type of space, a ...

Step 2: Prepare and plan for your interior design business. The next step in starting an interior design business is to create your business plan. A business idea is just that, an idea, but your ...

The interior design services market in the United States is expanding due to the high demand of recreation and smart co-working spaces. This interior design business plan sample will help new business owners to meet growing market demands. Our business plan writers created this sample for a company launching in the City of Chicago.

The population of southwest Claremont has grown by 20% the past two years. The 80,000 residents of the area have an average income of $200,000 and the average home is valued at $350,000. The new construction in southwest section of the city is valued at 600 million dollars in home sales next year alone. Growth in the area has also generated ...

8.4 Sales Funnel Optimization: Chart the captivating journey from discovery to delight for your customers, optimizing every twist and turn of the sales funnel to deliver maximum efficiency and satisfaction in the interior design experience. Download this business plan. 9. Operational Plan.

Download a free home interior design business plan template with SBA-approved format. Includes pre-filled examples and step-by-step guides for a successful start. ... Key sections in this home interior design business plan: All of our sample business plans are complete and include all of the sections that bankers and investors expect to see ...

The most important component of an effective Interior design business plan is its accurate marketing analysis. If you are starting on a smaller scale, you can do the market analysis yourself by taking help from this Interior design business plan sample or another sample Interior design business plans available online.

Interior Design Operations Plan. While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows. Everyday short-term processes include all of the tasks involved in running your interior design such as serving ...

Interior Design Executive Summary. Your executive summary provides an introduction to your business plan, but it is normally the last section you write since it provides a summary of each key section of your plan. The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of interior design business you are ...

Below are links to each of the key sections of an example interior design business plan. Once you create your plan, download it to PDF to show banks and investors. Interior Design Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan

A Sample Interior Design Business Plan Template. 1. Industry Overview. When we talk about interior design or interior decoration, we are talking about the art or process of designing the interior and in some cases the exterior of a facility; it could be a room or building. An interior designer is a person whose job is to coordinate and manage ...

PDF. Size: 6 MB. Download. The demand for interior designs has led to the steady popularity in the business industry. There are more interior design businesses in the present and more people are willing to pay for their services to get their spaces beautified. And just like any other businesses, it requires an interior design business plan.

Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For an interior design business plan, your marketing plan should include the following: Product: in the product section you should reiterate the type of interior design that you documented in your Company Analysis. Then, detail the specific products ...

To demonstrate your interior design's ability to succeed as a business, a strong management team is essential. Highlight your key players' backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. Ideally you and/or your team members have direct experience in the interior design business. If so ...

Interior Design Financial Plan. Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements. Income Statement: an income statement is more commonly called a Profit and ...

Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For an architecture firm business plan, your marketing plan should include the following: Product: In the product section, you should reiterate the type of architecture company that you documented in your Company Analysis.

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An scholarship essay examples on business is a prosaic composition of a small volume and free composition, expressing individual impressions and thoughts on a specific occasion or issue and obviously not claiming a definitive or exhaustive interpretation of the subject.

Some signs of business scholarship essay:

• the presence of a specific topic or question. A work devoted to the analysis of a wide range of problems in biology, by definition, cannot be performed in the genre of business scholarship essay topic.
• The scholarship essay expresses individual impressions and thoughts on a specific occasion or issue, in this case, on business and does not knowingly pretend to a definitive or exhaustive interpretation of the subject.
• As a rule, an essay suggests a new, subjectively colored word about something, such a work may have a philosophical, historical, biographical, journalistic, literary, critical, popular scientific or purely fiction character.
• in the content of an scholarship essay samples on business , first of all, the author’s personality is assessed - his worldview, thoughts and feelings.

The goal of an scholarship essay in business is to develop such skills as independent creative thinking and writing out your own thoughts.

Writing an scholarship essay is extremely useful, because it allows the author to learn to clearly and correctly formulate thoughts, structure information, use basic concepts, highlight causal relationships, illustrate experience with relevant examples, and substantiate his conclusions.

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