what do you say in cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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The Only Cover Letter Guide You’ll Need in 2024 (+Examples)

• Kaja Jurcisinova , 
• Updated January 16, 2024 13 min read

Oh, the dreaded cover letter. Job seekers hate writing it and nobody knows if anybody even reads cover letters anymore. And yet, not attaching one to your application would be a terrible mistake. This cover letter guide will tell you not only why to write one, but also how to write a really good one.

But first , why does everyone hate writing cover letters so much?   After all, a cover letter gives you a unique opportunity to distinguish yourself from others.

In comparison with a resume, the cover letter allows you to provide details that didn’t fit in on your resume and demonstrate your passion.

All the negativity that surrounds the cover letter probably comes down to the fact that good cover letters require a bit of alchemy. They also take time to write.

This guide will help you avoid any mistakes and write a strong cover letter that will catch the recruiter’s attention. We also include cover letter examples.

Generally speaking, you want to make your cover letter:

• easy to read for the recruiter;
• well-structured;
• max 4 paragraphs/1 page long;
• professional in both tone and greetings;
• tailored for the specific opening.

Let's get to it!

Table of Contents

Click on a section to skip

Why should you write a cover letter?

How do recruiters read cover letters, how to write a great cover letter in 9 simple steps.

• What if you're told to NOT submit a cover letter? 

Final cover letter tips and hacks

Cover letter examples.

So, how exactly is the cover letter important for your job application? 

Some may argue that the cover letter in 2024 isn't really relevant anymore. In fact, one study stated that only 18 percent of hiring managers think cover letters are a key part of an application.

However, don’t get fooled by these statistics. While your resume may be considered more important during the hiring process, including a well-written cover letter can increase your chances of landing a job. 

For instance, 83% of hiring managers would be convinced by a really good cover letter — even if the resume wasn’t good enough, according to this study .

And there's more to it.

Some of the key advantages of the cover letter are:

• It’s much less structured than the resume and lets you develop a story. 
• It gives you space to get a little more creative. 
• Your personality can shine through thanks to it.
• You can elaborate on key achievements mentioned in your resume.
• It helps explain a lack of experience, career change, or an employment gap.

In other words, the cover letter is a perfect chance to bridge the distance between you and a recruiter even before the actual job interview . 

Pro tip: Before writing a cover letter, make sure that you have a powerful resume that matches the job description. Because if your resume doesn’t fit a desired profile, your cover letter probably won’t get read at all. To learn more, you may want to check out our  Ultimate Resume Guide .

First, they read them to decide if you’re the right fit for a position. For this reason, avoid generic write-ups at all costs. What recruiters love to see is a short persuasive argument of why you fit the role and the company. Something like this: 

“I was happy to hear about this job opening from my former manager, Jane Anne. She and I have worked together on many projects throughout the years and she thought that I would be the perfect match for this position.“

Second, recruiters are looking for inconsistencies . For instance, if your resume shows attention to detail but your cover letter is addressed to the wrong person, wrong company, and is filled with typos, it's inconsistent. You want to ensure the number of inconsistencies is kept to a minimum.

Third, they're trying to get a hint of your personality . Cultural fit is important to many companies.

So, throughout the process of cover letter writing, it's essential to keep in mind the recruiter who's going to be the recipient of your letter. 

Because at the end of a day, a good cover letter shouldn't be solely about you — it's supposed to be written with the hiring manager in mind. 

So ask yourself:  

• Is my cover letter easy to read?
• Have I addressed the right person in the opening?  
• Will it help them decide if I'm the right fit?
• Did I use the right tone of voice that fits their company culture?

If you answered “no” to any of these questions, our cover letter guide is exactly for you.

Writing a cover letter may seem like a challenging task at first but if you know a few key cover letter rules, the process can become much easier. 

Before you start writing your cover letter, find out more about the company you're applying for. Look at their website and LinkedIn . The research also includes looking at the job description very closely and identifying any recurring keywords. Also, search for specific cover letter examples for the role online.

Placed at the very beginning of your cover letter, the header is where you include your contact information (i.e. your full name, email address, phone number) and the company's contact information (i.e. the manager’s or recruiter’s name, job title, department, the name of the company, company’s address). 

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise.  The result can look something like this: 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

If the name of the hiring manager isn't written in the job posting, research their name and contact information online. For example, look at the company's page or LinkedIn. Then, greet them by saying "Dear [first name]" . If, however, the company culture is very formal, go for the classic "Dear Hiring Manager" .

The first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it .  You can also compliment the company or name a mutual acquaintance who referred you.

Try to answer these questions: 1. What did you do at a previous position that gave you relevant experience?  2. How could this experience help the new company grow? 3. Which of the projects you have worked on would benefit their business? 4. Which of your skills make you well-equipped for the position?  5. Do any of these skills give you an edge over other candidates?

The following questions should help you : What excites you about the idea of working at this company? How do the company goals align with your own? What do you hope to gain and learn from working there?

In the cover letter closing paragraph : reiterate that your experience and enthusiasm make you a great candidate, add a confident call to action, express gratitude, and always use a formal sign-off.

You can either attach the cover letter as a separate document in the email when sending your resume , or send it directly in the body of the email (that way they can't ignore it).

In the following chapters we look at each step more closely and include specific examples you can copy and paste.

Step 1: Prepare and do some research 

Knowledge is power. Before you begin writing:

• Find out more about the company and the position you're applying for. Spend some time on the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. It will also help you decide on the tone of your cover letter. For example, if it’s a company like Kickresume , you can easily get away with more unusual approaches. But if it’s a conservative institution, like a bank or a lawyer's office, you should probably keep it formal.
• Search for specific cover letter examples for your role online . Pick some examples that fit your role and use these for inspiration. (By the way, that link just now will take you to our database of successful cover letters from real people who got hired. Totally worth checking out.)
• Look at the job descriptions of the roles you’re applying for . Identify major experience and hard skill keywords, so you can insert them in your letter in the relevant sections.

Once you've done this basic research, you can finally start thinking about the structure of your cover letter. 

This short infographic will show you that writing a cover letter is a lot simpler than you might have thought: 

Step 2: Include a header with basic info rmation

Placed at the very beginning of your cover letter, the header is the place where you should include your contact information and the contact information of the company. 

A cover letter is still a letter, after all. 

At the left side of the page include the information based on which you can be reached by the recruiter. 

Here, make sure to include: 

• your full name
• your email address
• phone number

Optionally, you can also add:

• your professional title
• address (if it vaguely matches the location of the job offer)
• current date
• personal website/LinkedIn

The top right side of the page is reserved for company-related information. Here, you should put: 

• the manager’s or recruiter’s name (if available)
• job title 
• the name of the company
• company’s address

Not a fan of writing?

Our AI writer will write the first draft of your cover letter for you.

Step 3: Write a strong cover letter headline

When you’re browsing the web, what articles usually catch your attention? Those with great headlines, of course! 

The same applies to cover letter headlines.

Start by paying attention to the headlines around you — especially in tabloids and websites like Buzzfeed (Is Buzzfeed still a thing? How very 2010s of me). These are usually designed to stir up your interest and make it impossible to not click through. 

Notice how they use numbers, questions, and interesting adjectives to promise the reader to learn something valuable.

And you can do the same in your cover letter.

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise. 

The result can look something like this: 

• 3 Reasons Why I’m An Excellent Fit For [Job Position]
• Are You Still Looking To Fill The Position Of [Job Position]? This Is Why I Believe I’m Exactly Who You’re Looking For
• 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

Finally, don’t forget to adjust your header to the company’s level of formality and put your headline in the subject of the email.

Step 4: Use the correct form of greeting

In this time and age, there’s no excuse for using “To Whom It May Concern.”  

If the name of the hiring manager isn't written in the job posting, you’re expected to research their name and contact information online. For example, look at the company's page or LinkedIn. 

Once you have their name, feel free to go for a personalized greeting: 

“Dear [first name]” or “Dear Mr./Mrs. [last name]” 

Honorifics (e.g. Mr., Mrs., Ms .) are more appropriate if the company’s culture is formal. 

And if you cannot find the recruiter’s name, it's okay to go for a generic: 

“Dear Hiring Manager”, or “Dear Recruitment Officer”

Alternatively, you can address the letter to the whole company team or the HR department. In this case, your greeting should look like this: 

“Dear [name of the company/department] Team” or “Dear Human Resources”

Step 5: First paragraph: Introduce yourself with a BANG!

The best way to start a cover letter is to open strong. The first impression matters the most and busy recruiters often have a chance to properly dive into only a few selected cover letters. 

So if you make your first paragraph captivating, chances are that your letter will be one of the lucky ones that actually end up being read. 

In fact, the first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it. 

While most people begin their letters with “I’m applying for the position X I saw in Y place,” it's a waste of space. 

Instead, open with a sentence like this:

“I’m a content marketing professional with more than 5 years of experience and I’d love to bring my ability and passion to your team.”

In the first paragraph, you can also:

• Compliment the company. Show that you know details about the company and you’re approaching it for a reason. For example, demonstrate appreciation for what the company does. Not only will this flatter them, but it will also provide them with insight into who you are.
• Name a mutual acquaintance if you can. This is sometimes called a “magic bullet,” as it’s the one thing that will assure the hiring manager reads your cover letter until the end. 

However, limit the introduction to 1-3 sentences. This isn’t the place to go into detail about what makes you ideal for the role — save that for the second and third paragraphs. 

Step 6: Second paragraph: Explain why you’re a great fit for the company

The second paragraph is the place where you should sell yourself and your experience.  

Here, write a short summary of your career, skills and accomplishments, tailored to fit what the company is looking for. 

You already did your research, so now it's time to ask yourself these questions and try to address them in your cover letter:

• What did you do at a previous position that gave you relevant experience? 
• How could this experience help the new company grow?
• Which of the projects you have worked on would benefit their business?
• Which of your skills make you well-equipped for the position? 
• Do any of these skills give you an edge over other candidates?

After you’ve picked the most relevant accomplishments, put them at the start of your letter. 

However, when talking about them, avoid sounding like you’re bragging. The best way of doing this is to focus on your experiences rather than yourself . Ideally, support your claims with concrete examples.

Also, mention any other additional relevant hard skills or knowledge areas they’re looking for, as well as any qualifications.

Finally, the second paragraph is the perfect place for showing that you’ve done your research. Demonstrate that you’re familiar with some of the challenges that the company faces and present how you can help them.

Pro tip: Don’t simply repeat the same things you’ve already put on your resume. You want to go beyond that (this applies to every other section of your cover letter). 

Step 7: Third paragraph: Explain why the company is a great fit for you 

In this paragraph, you want to show that you’re serious about developing your career at this new company. And good companies want to know why they appeal to you and how will your professional relationship be mutually beneficial. 

Consider addressing the following questions:

• What excites you about the idea of working at this company?
• How do the company goals align with your own?
• What do you hope to gain and learn from working there?

For example, you can say something like this: “I've seen on your website that you heavily focus on cryptocurrency projects. As a cryptocurrency enthusiast, I would love to join your team”.  

However, don’t go overboard with flattery and stay professional. 

Also, don’t say anything that isn't true or you don’t mean it, as it will probably come up again in the later stages of the application process.

Step 8: Closing paragraph: Finish strong and stay in touch

Now that you’ve nailed the main part of your cover letter, you also want to finish strong. This way, the recruiter will remember you in a good light. But how do you achieve that? 

• Reiterate that your experience and enthusiasm make you a great candidate. This is to emphasize the two main points from the previous paragraphs. Do this in one or two sentences, not more. 
• Add a confident call to action. In a sentence or two, you should suggest the next steps. Something like “ I would love the opportunity to meet with you and discuss the value I can bring to [company]."
• Express gratitude. Simply thank them for their time and for considering your application.
• Always use a formal sign-off. Something like “ Sincerely , Best wishes , or Respectfully” . Finish by typing out your full name. 

Step 9: How do you send a cover letter?

I can’t stress this enough — unless it's specifically required to attach the cover letter to the body of the email,  consider not sending your cover letter as a document attached to your email. 

Instead, put it inside the body of the email . The email itself is now your cover letter! This way the recruiter won't ignore it.

However, remember that hiring managers receive hundreds of emails a day. So if you want your email to get read, it's the subject line that's likely to play the most important part. 

As we've advised before, if you have a good resume headline, simply put it in the email subject. 

However, if you’re unhappy with the result, you have other options, too. 

For instance, if you have a reference, include it already in your email subject line: 

Referral from Jose Nachos: Pedro Tacos, candidate for a senior software analyst position

If you don't have a reference or a catchy headline, check out more tips on how to write the best subject line for your email .

Finished writing your cover letter?

Make it stand out with an eye-catching design.

What if you're told to NOT submit a cover letter? 

Today, many companies are using online application systems that discourage applicants from attaching a cover letter. 

Instead, they have their own application systems where in different sections you're required to fill in the information you would normally place in your cover letter.  

If this is the case, just work with the format they gave you.

In other words, include the same information that you'd normally have in your cover letter but place it in the correct sections. 

And don’t forget to follow the cover letter principles: 

• explain why you're the right candidate;
• make it clear that you've researched the company well;
• indicate in what way you'd be an asset;
• mention your biggest past achievements.

Because no matter the format, you're still expected to present your skills and convey enthusiasm about the job.

Alternatively, you can also try to find a relevant manager or a recruiter online (either on the company pages or LinkedIn) to whom you can send a brief follow-up email with an attached cover letter. 

Now that we've covered the basics, there are several other tips that you should keep in mind to elevate your cover letter to the next level: 

• Keep it short. Limit your cover letter to three to four paragraphs and a maximum of one page. Hiring managers are busy people who often don't have time for reading long texts.
• Keep it clean and easy on the eye. Take a look at how this article is written. It’s replete with short paragraphs, sentences typed in bold letters, bullet points, and numbers. All of these make reading and searching for specific information easier. So, never send a letter that looks like an unreadable wall of text. The easiest way to achieve a sleek cover letter design is to use a pre-formatted cover letter template . 
• Don’t risk being funny if it ’ s a company with a formal work culture. Poorly executed humor will hurt your chances rather than help. Being direct and dynamic is a much surer way to catch the recruiter’s attention than a number of jokes. On the other, if the company is smaller or known for its creative products, being original may in fact help your chances! 
• Show, don’t tell. Usually, there’s no point in saying you’re “a dependable hard worker” or “a creative thinker.” Why should anyone believe such generic statements? Instead, offer an example of how these qualities helped you achieve something in the past.
• Never write the same letter twice. A cover letter should always be tailored to a specific job application. Remember the previous sections? You’ve made a great effort to research the company and its hiring managers, so you’ve written your cover letter accordingly. This is a process you need to repeat with every application (ugh, I know). 
• Check for typos. This goes without saying but make 100% sure your cover letter is without typos. There’s no reason to believe you're competent if you can't even type without errors. Moreover, typos automatically reveal almost criminal carelessness on your part, since every text editor nowadays has a spellchecking feature. 
• Don't use any buzzwords. Your cover letter needs to be authentic and persuasive — and buzzwords are neither. If anything, they simply give the impression of you being someone who's just trying to fit a skewed idea of what an ideal corporate employee should be. Instead, focus on using relevant keywords from job descriptions.

Now, if you have no experience yet because you're just starting out or you're changing careers, writing a cover letter can be scary. However, a well-written letter can actually be your best friend.

And this is how you write the perfect cover letter with no experience .

In the end, there are many different ways to write a great cover letter. And even if you follow the cover letter guide above, you’ll end up with a cover letter that's invariably your own. 

It all depends on your own personality, the position you’re applying for, and the hiring manager’s preferences. 

And that's good, actually! 

Still, there's a lot to learn from cover letters written by other people. That's why we've selected five cover letter samples that deserve your attention. 

Each of these helped real job seekers find real jobs in real companies. They'll teach you valuable lessons you can use in your own cover letter.

1. Norwegian — Cabin Crew Cover Letter Example

This cover letter sample was provided by a real person who got hired with Kickresume’s help.

2. Volvo — Machine Learning Intern Cover Letter Example

3. tory burch — account executive cover letter example, 4. lush — sales associate cover letter example, 5. romeo — social media officer cover letter example.

Do you still need some more inspiration? You can find more examples in our cover letter library

FAQ: How to write a cover letter

250 to 400 words is the standard cover letter length range. A cover letter should never exceed one page.

Yes! Show that you can go that extra mile and stand out from the crowd of applicants.

Ideally, use a pre-formatted cover letter template. Then use a simple and professional font, such as Times New Roman. The font size should be between 10-12.

If you have the name of the hiring manager, try to find their contact on the company page or LinkedIn. If you still can't find the right person, you can address it to the whole team or HR.

This article was recently updated. The original article was written by Martin Poduska in 201 7.

Kaja Jurcisinova is a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

How to write a great cover letter

A cover letter is your chance to introduce yourself to a potential employer and spark their interest in reading your resume.

When you’re prepping job applications, a cover letter might seem like an afterthought compared to your resume. But your cover letter is worth just as much attention . That doesn’t mean it needs to be overly detailed – in fact, a simple single page is best.

Here are the key points to know about cover letters, plus the steps to follow to write one.

What is a cover letter?

A cover letter is a short letter that accompanies your resume when you apply for a role. It’s often the first point of contact you make with a potential employer, hiring manager or recruiter for a job application.

It’s a way to give the employer a sense of who you are, highlighting your skills and experience, before they read the information in your resume. Just as if you were meeting someone for the first time, you’d introduce yourself first before getting into the detail.

Sometimes, a short email can take the place of a cover letter, but the way you write it is much the same.

Take a look at this article comparing an average cover letter to a great one to help you see how to craft yours well.

How does a cover letter compare to your resume?

Your resume and cover letter complement each other but do slightly different things. Your resume summarises the key details of your skills, work experience and education. Resumes are best formatted with bullet points and broken into sections with subheadings, across about two pages.

A cover letter is shorter and sharper: a single page is best. It’s also more of a conversation opener – you’re speaking to the person responsible for the role you’re applying for, expressing your interest in the job and showing them why you’re a good fit for it.

The language in a cover letter is more personal. For example, a social worker’s resume might include, Redeveloped community youth program, increasing participation by 20 per cent. But in a cover letter you can write in the first person, which might read as, I’m a dedicated and driven social worker, with a strong commitment to supporting disadvantaged youth. It’s a chance to describe your skills and experiences in a way that also gives some insight into you and your career.

How to write your cover letter

• Start with a brief introduction about yourself and why you’re writing. Mention the job you’re applying for and your interest in it.
• Give a snapshot of the relevant skills, experience and qualifications you have that relate to the job. Think about the key two or three points in your resume and explaining these in a way that links them to why you’d be great for the role.
• Give examples of your skills or mention how you’ve used them – you might need to do this in more detail if the job ad requests that you address selection criteria.
• Note that your resume is attached. To finish, you can say that you’d welcome the opportunity to meet to discuss the role, or that you’re happy to provide more information, before signing off.

How to make your cover letter stand out

A cover letter should be engaging – you want to capture the interest of the person reading it so that they turn to your resume to find out more.

It’s also about showing the employer how your skills and experience are a good match for the role. That’s why you should always create a cover letter especially for the role you’re applying for – it shouldn’t be a generic letter. These tips can help you tailor your cover letter to the job.

A good cover letter can also demonstrate your written communication skills. Write for the environment you’re applying to: if it’s a more informal workplace or a creative type of work, don’t be afraid to inject some personal style into your writing to stand out.

Reading the 5 things employers wish they could say about cover letters and what recruiters look for in cover letters can also help you to write one that will impress.

Quick tips for improving your cover letter

• Use clear, concise language. It’s best to avoid complicated or flowery wording.
• Avoid overly long sentences. Try reading it aloud to see if there are any you struggle with.
• Always tailor your cover letter to the job. An application is all about showing how you’re a good fit for the role on offer, and you don’t want your cover letter to seem reused.
• Rather than writing ‘To whom it may concern’ or ‘Dear Sir or Madam’, find out who to address your letter to; you could phone the company to ask. It’s more personal that way and shows you’ve taken initiative.
• Triple check your spelling and grammar. Try printing your letter out then coming back to it fresh, or get someone with a keen eye to look over it for you.
• Keep your letter to around 250-350 words on a single page.
• Take a look at these examples of cover letters written by successful job seekers .

Writing your cover letter might feel intimidating at first when you’re facing a blank page. But by following these steps and tips, you can focus on crafting a cover letter that captures what you can bring to the role and makes a winning impression to the employer.

• Why your personal brand is so important now – and how to build it
• 4 tips for getting your application noticed
• How to stand out in a crowded job market

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How to write a cover letter.

A cover letter introduces you to an employer and asks them to think about your application. 

It’s a short letter, usually 3 to 5 paragraphs long.

When to include a cover letter

You should always include a cover letter when you apply for a job using a CV. 

You can write it as an email if you’re applying online or print a copy to go with a paper application.

When writing a cover letter, let the employer know you’re keen by showing that you’ve researched the company. Learn more about what they do through:

• their website
• recent news articles
• talking to people you know who work there

Send it to the right person

It's important to try to address your cover letter to someone by name. Check you have the details of the person you need to send it to. 

You'll need their name and preferred title. For example, ‘Dr’, ‘Mr’, ‘Mrs’, ‘Ms’, and their job title. You should also make sure you have the right company name and address, including postcode.

If you do not know their name

If the job advert does not include a name you can check the company website. Try to find details of the head of the department, head of human resources or a recruitment manager.

If you still cannot find a name, you can start your letter with ‘Dear Sir or Madam’.

Introduction

Introduce yourself and explain how you found the advertised job. You can mention the job title, and reference number if there is one. 

If you’re asking about any job openings and not applying to a vacancy, tell them what sort of job you’re looking for. Let the employer see how keen you are to work for them.

Show you're right for the job

Highlight the skills and experience you have that match what the employer is looking for. 

Convince them that you're enthusiastic about working for them. Let them know you share their work values, culture and style.

Give extra information

If you have gaps in your employment history, you could talk about the skills you gained while you were out of work.

If you’ve mentioned on your CV that you have a disability, you might want to talk more about this in your cover letter. Organisations like Disability UK can give you advice on how to do this. You do not have to mention your disability at this stage if you prefer not to.

You can get more help with specialist advice on finding work if you have a disability.

Ending your cover letter

Thank the employer for considering your application. Let them know that they can get more details from your CV, and tell them you're looking forward to hearing from them.

Let them know how they can best contact you. Make sure your contact details are correct on both your cover letter and CV.

Yours sincerely or yours faithfully

If you know the name of the person you’re writing to, you should end the letter with ‘Yours sincerely’.

If you’ve addressed the letter ‘Dear Sir or Madam’, you should end the letter with ‘Yours faithfully’.

Tips for writing a cover letter

When writing your cover letter, remember to:

• write a new one for every job you apply for and make sure it’s tailored to the company and the specific role
• use the same font and size as you do for your CV, so it looks consistent
• make sure the company name and recruiter’s details are correct
• use the right language and tone: keep it professional and match the keywords used by the employer in their job advert
• show you’ve done your research into the job and the company
• highlight your most relevant skills and experience to stand out from other applicants
• back up any statements you make with facts and use the STAR method
• double check spelling and grammar before you send it
• keep a copy of your cover letter as they may ask you about it in an interview

Related content

How to write a CV

Completing application forms

Interview tips

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How to write a cover letter

Skip to: 

What is a cover letter and why is it important?

When do you need a cover letter, how should you structure your cover letter, what should go in your cover letter.

A cover letter is a letter that you write about yourself and submit alongside your CV when applying for a job. Within it, you explain why you’re the right candidate for that role, based on your experience and skills. 

A potential employer might use a cover letter as an introduction to you before moving on to your CV, so it’s important to make a strong impression.

Just like you would tailor your CV to the specific role you’re applying for, you should write a cover letter with a particular job in mind. The concise structure of a CV can make it hard to stand out. But the structure of a cover letter gives you more room to showcase your skills and personality. 

A job application will tell you whether you need to include a cover letter or not. Most applications do ask you to, or some may get you to fill out some online questions instead. You probably won’t need a cover letter for a part-time job as a student, for example.

If a job description doesn’t say anything about a cover letter, play it safe and include one just in case. It’s a great opportunity to demonstrate your skills and show you’ve gone the extra mile.

A cover letter should be roughly one side of A4 and broken up into short paragraphs so it’s easy to read. Just like your CV, stick to a sensible font type, size, and colour.

Ideally, you should submit it as a PDF version with a clear filename, so it always looks the same regardless of the device it’s opened on.

Contact details

You should include the same contact information at the top of your cover letter as you would for your CV, in case it gets separated.

• phone number
• email address

Who to address your cover letter to

Ideally, you want to address your cover letter to the specific person who will be reading it. The job listing should say who this is. This might someone who works in HR or the person you will report to if you get the job.

If the job listing doesn’t clarify who this is, don’t be afraid to get in touch directly by phone or email. This shows initiative and is an early opportunity to make a personal connection, which can work in your favour.

If you’re struggling to find an individual to address your cover letter to, you should write ‘Dear Sir/Madam’ or ‘To whom it may concern’ instead.

Clarify the role you're applying to

Begin by stating the role you are applying for. Sometimes it can be useful to say how you heard about the role, whether it was on a particular website or through someone you know..

I am writing to apply for the Data Analyst position in your organisation, as advertised on your website.

Now you’ve clarified the role you’re applying for; you can highlight why you’re the right candidate for it.

Describe yourself and your experience

Next, say who you are – easy, right? You don’t need to tack on any bells and whistles.

If you’re a school or college student applying for a part-time job, say where you go to school, what year you’re in, and what you’re studying. You may want to drop in your future plans (if you have any).

I’m in my second year of my A-levels at St John’s College, studying English, biology, and drama. I've received a conditional offer from the University of Sussex to study English and drama in September.

If you’re a graduate applying for your first job out of uni – say where you’ve graduated from, your qualification and grade.

I’m a graduate of the University of Sussex with a first class bachelor’s degree in English and Drama.

If you've taken a gap year, include what you did and how this has made you a stronger candidate for the role.

For example

I’ve spent the last six months volunteering in Ethiopia, leading a missionary programme – a role that’s been personally fulfilling, and has equipped me with a range of skills that I’m excited to bring to a role like this, including motivating a team and problem-solving.

If you’re currently working and applying for another job, outline the field you’ve been working in, including some of your key responsibilities.

I’ve been working in digital marketing for a charity for the past three years. My main responsibilities are email marketing, social media management, and content creation.

By highlighting a few of the areas you’ve been involved with, you may be kept in mind for another role if you're unsuccessful here.

Why you’re looking for a new role

You will want to touch on why you’re applying to this role, especially if you’re currently employed. Below are some tips about tailoring this to the role you're applying to.

• Do you want to move into a new field? Perhaps one that you’ve had a taste of and really enjoyed? 
• Do you want to do the same role, but in a different sector, such as moving from a commercial business to a charity? 
• Are you looking for more responsibility which you can’t get in your current role to progress on to a long-term goal? 
• Have your personal circumstances changed? An example would be relocating to be closer to family.

Demonstrate your key achievements

Now it’s time to show what you’ve done or achieved up to now, and how this makes you the perfect fit for the role in question (including any standout achievements or stats to back this up).

Don’t forget to relate these to the key skills or knowledge that have been set out in the job description and use the extra space to elaborate on these. Don’t just repeat your CV word for word.

• If you’re a school/college student applying for a part-time job or a degree apprenticeship, what have you achieved in your studies that demonstrates these key skills?
• Have you won any awards or come top in your year in your exams – this would show your work ethic. Have you headed up any clubs or societies where you’ve had to be organised, or lead by example?
• Are you involved in any societies or sports teams where you’ve worked closely with and motivated others?
• Have you completed any volunteering or internships?

As editor of the university newspaper, I was responsible for overseeing the production of over 40 issues, including sourcing exciting new contributors and managing strict budgets. In that time, the paper won several awards for its investigation into X.

If you’re currently working and applying for another job, you’ll have already mentioned the general areas you have experience in, but now it’s time to highlight the impact you’ve made.

After just a few months of completing the company’s graduate scheme, I was promoted to the role of account manager for several clients across different sectors, involving planning, implementing, and reporting on all their paid display activity. While it was challenging, I’ve continued to meet key targets. My ability to manage clients’ expectations satisfactorily was pulled out as a key strength in a recent client review survey.

You might want to back this up with key statistics:

One client has seen sign-ups climb 31% in a year since I’ve led on their account, resulting in a 5% growth in annual revenue.

Or being part of a project that's been big news in your field.

I was part of the team that worked on Project X, which received critical acclaim within the X industry. I was specifically responsible for overseeing X, Y, and Z in this project. This wonderful experience early in my career was capped off by winning an X award for Y.

Why that company/organisation/field?

This is your opportunity to show you’ve taken some initiative, done your research, and are passionate about getting this role especially. You want to prove this isn’t just another application you’ve churned out. Is there something about this role that makes it stand out from similar roles elsewhere?

The chance to apply my skills and collaborate with Dr Jane Smith and her team is one I couldn’t let slip. Also, the opportunities to grow in this organisation through X, Y, and Z fill me with confidence.

Is the organisation entering a particularly significant period that you’re keen to be a part of (and most importantly, that you feel you can contribute to in a big way)?

The organisation’s expansion into South America is something I would be thrilled to be a part of. My sixth-month stint in Mexico delivering the X project gave me a whole new perspective on this market but was all too short. Returning to the continent with the experience I now have would be a fresh, exciting challenge.

Is the role or organisation involved in something you’re personally invested in?

A family member’s recent experience with X has given me a whole new appreciation of the work Y do. I have been volunteering for Z for the past six months, something that has been a great source of fulfilment. To contribute further in a professional capacity would be all the more rewarding, while I believe my distinctive perspective would benefit the work I do and the organisation as a result.

This is where it may help to mention any ambitions or goals you have for the future, although be careful not to take your eye off the role you’re applying for.

Conclusion: reiterate with impact

Finish up with a short, punchy conclusion reiterating some of the key aspects you’ve outlined above.

Do this in a way that will make an employer excited to meet you for an interview (or at least get across your enthusiasm to meet them and learn more about the role).

If you’ve addressed your cover letter to a specific individual, sign off with ‘Yours sincerely.' If you don’t know the name of the recipient, stick to ‘Yours faithfully.'

You might also like to read

How to write a cv, how to prepare for an interview, sponsored articles ucas media service, five reasons to sign up to the ucas newsletter, limited places available for september, the place to become. join us in clearing.

More From Forbes

How to answer “why are you interested in this role” in 2024.

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The key to answer "Why do you want this job?" is to research the role and highlight unique angles ... [+] that are not typical of the job

You've been practicing for weeks.

You've (finally) figured out how to answer all the tough interview questions you know you're likely to be asked for your dream remote job.

But for some reason, you can never quite get past this question: "Why are you interested in this job/position/role?"

In theory, it's a ridiculously easy question to answer. Because why on earth would the hiring manager ask you that question when you are clearly motivated for the job? Surely, you wouldn't apply unless it was something you were interested in, right?

And at the end of the day, especially if you've been out of work for months or even years, why else would you want a job except to get back on your feet again? The answer to "Why are you interested in this role?" may seem fairly obvious—but you're wrong.

Applying for a job because you are in it mainly for the salary, because it's work-from-home, or applying because you like the idea of the prestige associated with the role itself or the employer, are not sufficient enough motivations to ensure wholehearted commitment to your job—and these will certainly not pass as good enough reasons for the hiring manager to take you seriously and hire you.

You need to provide the talent acquisition team and hiring manager with something more tangible and meaningful to persuade them that you are committed to the job as a career, a stepping stone, and not just something to make money and survive. Otherwise, any wise employer knows that without the right motivations, an employee will quickly lose interest and either job hop or prove unreliable and distracted when on the job.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024, why does the hiring manager ask "why are you interested in this role".

Employers may ask the same thing in different ways. For instance, they may rephrase this question as, "What made you apply for this position?" or "What interests you most about this role?"

These are all fundamentally the same, and employers ask this to gauge several key insights about you, including:

• Your motivation, passion, and enthusiasm for the role
• Would your expectations align with the reality of the position and where the company is headed?
• Do your skills and experience perfectly match with the role?
• Are your personal and career goals aligned with the job? Do you even have any career goals, for that matter?
• Are you committed to adding vale to the organization?
• Do you understand the role you have applied for and what it entails? Have you read the job advert thoroughly?

Employers want to ascertain that you understand the role and its requirements, and have the right ... [+] expectations

How To Answer "Why Are You Interested In This Position?" Effectively

To satisfy each of the points above effectively, here are some steps you should consider that will help you formulate a compelling answer for your remote job interview:

1. Research The Role

This is the most obvious step you should take, but you should remember that this research extends beyond the role itself (as the job title might vary in meaning depending on the company you work for). You should research the company and the specific project, department, team, or program your role is being recruited to fill. This enables you to have a thorough grasp of the position and understand if it is what you initially expected.

2. Highlight Unique Angles Of The Role

The next step is to highlight unique aspects of the role that appeal to you the most. This demonstrates that you have undertaken due diligence to research the job, and shows them that you are keen and committed to the role. For example, if you were being hired to work as a program manager, you could talk about the specific program that you know you will be managing, and how excited you are about the program and its objectives, especially if it is something that resonates with you personally.

You should also make reference to how you are well positioned to contribute in the company within this role, based on your unique background and career achievements.

3. Align Answer With Yours And The Company's Goals

Finally, you need to ensure that your answer makes strong reference to how this particular position is part of your career plan and will help you achieve your long-term career goals. This is especially necessary if you are making a career pivot, as employers will likely be extremely curious as to why you are completely switching roles and applying for a job that has no relation to anything you've done previously.

You should also consider the company's vision and mission statement, and ensure your overall answer conveys the value you aim to provide to their organization in helping them achieve their business goals.

Sample Answer For "Why Are You Interested In This Position?"

So, a sample answer for a program manager at a healthcare organization would be:

"I am excited about this program manager role at [company name] because it aligns perfectly with skills and personal career goals to [career goal in X number of years]. Throughout my career so far, I have been deeply passionate about driving strategic initiatives and overseeing complex community health projects from inception to successful completion. This role as a [name of role and team name] provides the ideal platform for me to leverage my experience in project management, team leadership, and process optimization.

Your career goals, and their alignment with the company's goals and values, play a major role in ... [+] determining if the job is a right fit

"One of the aspects that drew me to [company name] is your commitment to innovation and excellence within the industry. [Go into further detail, briefly, about a specific project they completed recently that resonates with your personal values and professional aspirations].

"In my previous position at [previous company], [relate how your background is perfectly suited to the requirements of the role].

"I am also particularly interested in the opportunity to work at [company name] because of your strong emphasis on professional development and employee growth. I am eager to bring my expertise to your team and continue to grow as a program manager in such a supportive environment, while being a part of a company that is leading the way in [specific industry]."

Structuring your answer in this way perfectly highlights to the interviewer just why your motivations, skills, and experience, make you a strong fit for the position.

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• Resume Objective Examples: A...

Resume Objective Examples: A Career Objective Guide

20 min read · Updated on June 03, 2024

The formula and some good examples for creating a resume objective to get you noticed

You're searching for a new (or perhaps your first) job, and you know your objective. However, do you know how to communicate it effectively on your resume? A resume objective is a great way to let employers see a snapshot of your skills and experiences and ensure that you stand out from other candidates. However, as our great resume objective examples will demonstrate, your objective matters less than the employer's needs.

In this post, we'll explain the resume objective and how it has evolved. We'll also offer insight into the differences between an objective statement and a summary statement - and how to know which one to use. Then we'll offer some tips to help you craft an objective for your resume and look at 27 great resume objective statement examples that you can customize for your own resume.

What is a resume objective?

The resume objective used to be the gold standard of resume introductions. This brief, three or four-sentence paragraph had long been used to capture employers' attention by focusing on a job seeker's skills, experiences, and achievements while also highlighting the candidate's career goals. These days, it's less common to find professional resume objective examples since most job seekers rely on a resume summary instead.

The basic components of a good resume objective statement

A good resume objective provides three kinds of information to employers:

Who you are, which is generally a statement of your current job title as well as any skills, education , or certifications relevant to the job you're after

What you will bring that's of value to that company, such as your years of experience or specific training

 How you will use your talents to help the company reach its goals

Resume objective vs summary statement

It's important to understand how these two career statements differ from one another. On the surface, they would seem to have much in common. After all, they're both designed to serve as introductions that summarize your main qualifications for the job. Moreover, each is intended to capture the reader's attention and inspire them to continue reading the resume .

The differences, however, can be stark. For example:

Resume summaries focus primarily on the candidate's past record of achievements; objective statements emphasize future goals

Resume summaries provide quantifiable results, using real numbers to demonstrate value; objective statements rarely do that since it is difficult to quantify goals

Resume summaries are designed to align achievements with the company's needs; objective statements have traditionally focused more on the candidate's priorities and needs

Resume summaries are great for people who have experience and achievements; objective statements can be useful for those who lack that experience

Which one should you use?

If you've been following our resume guidance in recent years, you're probably aware of the fact that we recommend the resume summary for most job seekers. And make no mistake: if you're an experienced professional who is still moving ahead in the same field and industry, the resume summary is almost certainly your best option. However, there are two situations in which you might find that a resume objective statement will serve your interests better.

If you're new to the workforce. Recent graduates will rarely have the type of real-world experience needed for an effective summary statement. In most instances, a newcomer to the working world will likely need to rely on a resume objective to highlight skills and demonstrate how their goals align with the company's vision.

When you're interested in switching careers . In most cases, you'll have the transferable skills needed to do the job, but may struggle to align your quantifiable achievements with the company's needs. If that's the case, a resume objective can help you to showcase your skills in a way that demonstrates how they can positively benefit the company.

Tips for writing your own resume objective

Because resume objectives have lost some of their luster in recent years, many job seekers may not be familiar with the best way to craft them. To assist you in that process, we've compiled some simple tips you can use to make sure that your objective statement achieves your goals.

State how you'll help the company, not just how qualified you are. While you may not have the experiences or achievements needed to directly convey that value, that doesn't mean that you shouldn't still focus on what the company needs rather than your own desires and goals.

Use specific facts, numbers, and details whenever possible, without bragging or generalizing.

Keep it simple. Don't use flowery or expansive words, as they can sometimes make you appear arrogant. Make it as easy as possible for a recruiter to quickly see you as a qualified candidate.

Review the job posting to ensure that you have the information you need to make your resume objective specific to the job and company.

Tailor your objective to the specific job, career, and industry you're applying for. This means that you should create a separate, customized resume for each application.

Expert tip: Don't make the mistake of creating an outdated resume objective centered on your own goals. Instead, incorporate the best elements of a resume summary into your objective statement by taking the time to tie your goals to the company's needs.

Great resume objective statements you can use for your resume

With all this in mind, here are some good resume  objective examples to help you create a great career objective of your own. If your job isn't listed, don't panic. While these examples don't cover every job out there, they should help you to build a strong, targeted objective for your specific needs. As we said, each objective should be tailored to a specific role - that's why you won't find any resume objective examples for multiple job types. 

1.     Resume objective examples for a new jobseeker

You might not have a ton of experience, but creating a good resume objective will absolutely help to differentiate you from other applicants in a recruiter's eyes. The trick here is to emphasize your strongest personal skills and characteristics, as well as any educational successes, since you can't provide specific work experience or accomplishments.

Here are two general resume objective examples for new jobseekers:

“Organized, fast-learning, and hard-working employee looking to join [company name] as an Administrator. Looking to take advantage of skills in Microsoft Word and QuickBooks to help [company name] meet their objectives through organization and team support.”

“Recent graduate with a B.A. in Accounting, looking to start a career in finance at [company name]. Experienced in creating annual reports and analyzing financial statements for several university activities. Seeking to combine theoretical knowledge with hands-on experience to help [company name] continue their strong market presence.”

2.     Resume objective examples for those looking for a career change

Your goal here is to clearly show how your skills and experience from your previous career can be effective in your next job. Do this by mentioning your talents and knowledge that are relevant to the new job and stating how your previous career background will help you to succeed and excel in the role.

“Customer Service Associate with over four years of experience in accounting technical support, looking to leverage Excel skills and Great Plains knowledge as a Staff Accountant with [company name]. Proven customer satisfaction record solving complicated technical and accounting issues while in a remote role.”

3.Resume objective examples for finance roles

“Experienced individual with solid analytical and quantitative skills and 5 years of experience seeks the job of Financial Analyst with [company name], to leverage outstanding knowledge of financial analysis and modeling to provide accurate and sound financial decision-making at all levels.”

“Experienced Junior Financial Analyst seeking role of Senior Financial Specialist with [company name]. Skills include making targeted and time-sensitive financial decisions by merging solid analytical, accounting, and quantitative skills with a strong passion for the finance industry.”

4.     Resume objective examples for Accountant roles

“Detail-oriented graduate with an AS degree, problem-solving abilities, and analytical skills seeking the role of Accounting Associate with [company name], to effectively apply exceptional knowledge of tax and accounting software for accurate budgeting and forecasting.”

“Current CPA looking to fill the role of Accounts Manager at [company name]. As well as being disciplined and self-motivated, I have extensive experience with financial reporting and modeling along with a proven knowledge of various accounting software models, all of which contribute to effective financial operations.”

5.     Resume objective examples for banking roles

“Highly talented Head Teller with 8 years of experience in the banking sector, seeking a position as a Relationship Manager with [bank name] to increase revenue by combining a banking background with excellent interpersonal and communication skills to bring in new clients, maintain relationships with existing clients, and develop effective media campaigns.”

“Seasoned banking professional seeking a Bank Manager position with [name of bank], where I can use my business and banking experience along with strong communication skills to provide effective problem-solving, customer service, and employee retention and interact with bank customers in a positive, beneficial manner.”

“Self-motivated, reliable, number-loving individual looking for a position as a Bank Teller with [bank name] to apply exceptional math and customer service skills for customers. Key traits include trustworthiness, efficiency, and willingness to learn new tasks.”

6.     Resume objective example for Computer Engineer roles

“Highly motivated individual with 7 years of solid computer engineering experience and proven leadership skills seeking the position of SharePoint Administrator at [company name] where I hope to use demonstrated SharePoint expertise, knowledge of SharePoint solutions architecture, and advanced knowledge of Microsoft SQL Server to ensure exceptional technical performance.”

7.     Resume objective example for a Network Administrator

“Experienced IT professional with BA in Computer Science and proven technical, management, and communication skills seeking the position of Network Engineer at [company name] to use proven experience in systems management and configuration to benefit both internal staff and external customers.”

8.     Resume objective example for IT professionals

“Talented Information Technology Specialist in search of a Senior IT Manager position at [company name], where proven technical and team management skills can help to improve existing processes for handling IT requests and efficiently delivering various technical projects.”

9.     Resume objective example for a Programmer

“Technical and database professional seeks the role of SQL Programmer within [company name] where I will use my excellent programming and organizational skills to enhance company market presence while also gaining a deeper understanding of the newest IT trends.”

10.  Resume objective examples for customer service roles

“Smart and creative Customer Service Representative desires similar position with [company name]. Brings strong communication abilities, proven organizational skills, and a supportive, patient personality to help the company retain and grow its customer base in both existing and new markets.”

“Experienced customer service professional seeking a position at [company name] as a Customer Support Analyst, where I can apply excellent communication and organizational skills to provide customers with effective and efficient support which ensures ongoing retention.”

“Credentialed and experienced Sales Administrator seeks the post of a Contact Center Agent at [company name] where I can provide exceptional verbal, listening, and analytical abilities to ensure clients reach their desired objectives by correctly using [company name]'s products.”

“Diligent Customer Service Agent with 5+ years of experience at a high-volume call center seeks a career move to a similar role at a company such as [company name]. I thrive in a fast-paced work environment and am committed to delivering the top-rated customer service you provide. My organization and support skills can help to meet current and future customer demand.”

11.  Resume objective examples for Engineers

“Graduate of [school name] with a B.Sc. in Mechanical Engineering and two years of work experience at ABC Company seeks a Mechanical Engineer role with [company name]. Possess excellent skills in research, data analysis, and time management. Hold patents for several innovative mechanical devices.”

“Experienced individual with 7+ years of experience managing engineering operations seeks a Civil Engineer role at [company name]. Proven ability to handle simultaneous projects with minimal supervision and bring a committed focus on health, safety, and the environment to the position.”

12.  Resume objective example for human resources positions 

“Human resource management professional looking for the opportunity to augment the overall strategic plan and market direction of [company name] as VP of Human Resources. Over nine years of experience in managing staff, handling employee relations, and deliveirng projects. Strong skills in HRIS.”

“Established, successful HR recruiter seeks a Human Resources Coordinator position with [company name] where I can use my experience and in-depth knowledge of hiring processes, negotiation, conflict resolution, and policy development for payroll and benefits.”

“Experienced and approachable Human Resources Coordinator with four years of experience seeks position as Human Resources Manager with [company name], where I can use my industry knowledge and HR experience to implement employee satisfaction policies and improvements, develop hiring protocols, and create an environment where employees feel valued and satisfied.”

“Results-driven graduate with a degree in psychology (GPA: 3.8) and a minor in business operations looking for a role as a Junior HR Recruitment Agent at [company name]. Prior experience in interviewing and providing feedback as part of college projects in business classes. I will bring well-honed soft skills and strong knowledge of workplace psychology to assist overall HR operations, while fine-tuning my skills in the recruitment process.”

13. Resume objective examples for internships

“Hard-working student (3.5/4.0 GPA) majoring in [specific area] seeks the Intern role with [company name]. Abilities include proven leadership and organizational skills and strong attention to detail. Dedicated team player who can be relied upon to help [company name] achieve its goals as I learn more about your market space.”

“Energetic, talented college student at [school name] working toward a Marketing Degree, seeks to fill the Marketing Intern role at [company name]. General experience and knowledge of PR, advertising, consumer research, and product development strategies to help build customer base in emerging markets.”

14.  Resume objective example for legal roles

“Accomplished Corporate Attorney with 8 years of direct experience, seeking a top-level Lawyer role at [name of legal firm]. Brings skills including legal drafting, arbitration, corporate affairs, and labor laws to assist clients both inside and outside the courtroom.”

“Current Public Legal Advocate seeks position as Senior Legal Researcher for [name of court district/city/legal firm]. I have two years of experience working in district and session courts in the areas of home development, land development, and commercial property development, that will allow me to take on more challenging research projects to meet client needs in these areas.”

15.  Resume objective examples for marketing positions

“Technically oriented graduate with a B.A. in Internet Marketing seeking a Junior SEO Specialist position at [company name]. Possesses a working knowledge of SEO, as well as some hands-on experience with Google Analytics. Looking to further develop online marketing skills as part of the [company name] team.”

“Certified Digital Marketer with strong content writing skills, SEO experience, and 5 years of proven online marketing experience seeking the role of Digital Marketer with [company name] to help expand customer base into new markets.”

“Enthusiastic Marketer skilled in copywriting and graphic design looking for a Social Media Marketing position at [company name]. Personally started and grew an Instagram page to 5,000+ followers and a Facebook page to 8,000+ likes. I believe my skills will help [company name]'s clients improve sales via social media marketing through a strong online presence.”

16.  Resume objective example for Physical Therapist roles

“Licensed, experienced Physical Therapist seeking similar role at [hospital or clinic name]. With 6+ years of experience in treating children and adults with physical disabilities, injuries, and illnesses, I can contribute to the healing of each person's physical challenges and help them learn to navigate them successfully.”

17.  Resume objective example for nursing roles

“Registered Nurse seeking a new career as a Neonatal Nurse Specialist at [hospital name]. Ten years of general nursing combined with a certification in neonatal nursing will allow me to provide outstanding care for both infants and their families, educating them about different health conditions and how to handle them. Working nights and weekends is not a problem.”

“Experienced Home Health Aide seeks to obtain a position as a Certified Nursing Assistant (CNA) at [name of home health agency] applying my course knowledge and proven healthcare skills to support and care for home-bound patients with various health needs.”

18.  Resume objective example for pharmacy role

“Licensed Pharmacy Technician with 8 years of experience, in search of a similar position at [pharmacy or hospital name]. Assists patients by successfully applying extensive experience and knowledge of pharmacy operations, technology, and drug distribution.”

19. Resume objective examples for office and administrative roles

“Former Nurse seeking a part-time job as a Receptionist at [company name]. Experience in working directly with people in nursing and for the last five years as an Avon Representative. Organized, with strong computer skills and professional presence.”

“Business-savvy office employee looking to work at [company name] as an Administrative Assistant. Experience as an Executive Assistant (1 year) and as a Department Secretary (3 years). Supported several key projects through strong organizational skills, timeliness, and solid computer abilities.”

“Freelance VA (Virtual Assistant) looking to transition to an on-site role as an Executive Assistant. Worked with 10+ online businesses, helping with everything from creating training documents to customer service and management support. Excellent organizational abilities and strong attention to detail. Proficient in Microsoft 365 and Adobe Creative Cloud. Strong copywriting skills.”

20.  Resume objective example for an Office Manager position

“Experienced Office Manager seeking a leadership role to help [company name] provide outstanding customer satisfaction. Experienced in managing teams of 15+ at [current or former company names], handling responsibilities from hiring new staff to managing data input groups.”

21.  Resume objective examples for operations roles

“Experienced MBA graduate with outstanding time and project management skills and 10+ years of experience seeks the position as Director of Operations with [company name]. Can ensure the company's ongoing success through exceptional interpersonal and negotiation skills and the ability to lead large multi-departmental operations.”

“Dynamic individual with exceptional leadership and interpersonal skills looking to fill the role of Manager of Clinical Operations at [company name]. I bring experience and expertise in overseeing clinical operations and managing technical and professional staff, as well 8+ years of clinical research and supervisory experience in the medical field.”

22.  Resume objective example for Project Manager positions

“Deadline-focused professional with proven experience in project administration, searching for a project management position where I can use my knowledge and skills in the areas of leadership, problem solving, team management, and budget control to help [company name] exceed targets.”

23.  Resume objective examples for real estate roles

“Real Estate Broker with a passion for organization and excellence seeks a similar role with [company name], using experience with the sale and lease of commercial and residential properties in [location]. Recurrent sales and leasing of properties to large corporations in the last 5 years allowed me to increase revenue to 12% on a year-over-year basis, significantly contributing to the growth of the company.”

“Successful Salesperson seeks high-level position as Real Estate Broker at [company name]. Recent experience handling a customer base of over 150 clients at another reputable real estate firm [or name the company]. Skill set includes creating daily and monthly sales reports and assisting the implementation of customer retention strategies for senior management.”

24.  Resume objective examples for service industry roles

“Excellent communicator and multi-tasker with experience in massage and esthetic services, interested in the position of Front Desk Wellness Sales Executive with [company name]. I bring various strengths including a professional phone manner, bookkeeping knowledge, and customer service skills that will help your front desk to run smoothly.”

“Hardworking, organized, and reliable Housekeeper looking for a janitorial position at [company name] to clean interior spaces. Possesses knowledge of efficient and safe cleaning practices, the use of cleaning equipment, and environmentally sound cleaning agents, as well as excellent customer service.”

25.  Resume objective examples for food service positions

“Entrepreneurial and highly experienced Caterer with 7+ years in the foodservice sector seeking the position of Catering Manager at [company name]. Brings proven management experience, culinary expertise, interpersonal skills, and a strong customer service approach to the role.”

“Friendly, upbeat, and detail-oriented individual looking for an entry-level, fast-paced Line Cook position at [restaurant name], where I can use my outstanding food preparation skills safely and efficiently.”

26.  Resume objective examples for education workers

“Talented Preschool Teacher with 3 years of experience seeking the role of Kindergarten Teacher at [school name]. I have excellent skills and connections with special needs students and collaborated with my Superintendent to create and implement effective teaching practices for these children that can be used throughout the district.”

“Experienced elementary school English Teacher looking to fill the role of Reading Specialist at [school name.] This position in a progressive institution like [school name] would allow me to use my sound teaching skills to assist students in reaching their full potential by helping them to become strong readers.”

“Passionate, enthusiastic and experienced Teaching Assistant seeking the position of Para-Educator at [school name]. Brings interpersonal skills and classroom experience to aid in the development of each student by interacting with them, providing support and resources, and directly supporting the Teacher's lessons in the classroom.”

27.  Resume objective examples for Writers and Editors

“Articulate recent graduate with a B.A. degree in Media and Mass Communication desires a Content Creator Role at [company name]. Hoping to use writing skills and experience in writing articles for local newspapers and online magazines to improve [company name]'s blog, expanding current industry presence.”

“Editor with extensive writing and management experience looking to fill the position of Senior Editor with [company name], using time-management skills to ensure all projects meet deadlines and supervisory experience to effectively manage a team of Writers and Editors.”

Key things to remember

As you can see from the resume objective examples that we've included throughout this post, there's a right way to create this type of professional summary. As you craft your own objective, keep these keen insights in mind:

Try to include some measurable achievements in your statement, to show how you can add value to the employer's bottom line. If you're new to the workplace, however, focus instead on highlighting the benefits that your skills can provide to that employer.

Keep it short, focused on relevant details, and packed with keywords from the job description. 

Make sure that everything you write in your objective statement is supported by the information included in your skills and work experience sections .

Always put yourself in the employer's shoes and try to imagine what kind of information they might be looking for as they review your resume.

Try to only rely on an objective statement if you have little or no real-world experience in the industry you're trying to join. If you do have experience, you'll probably be better served by a summary statement.

Wrapping it up

Once again, this is by no means a complete list of resume objective examples, but it should help you to understand the formula for creating a specific resume objective for whatever job you're after.

Take the time to do this right. Create a tailored objective for each position you want and you'll be easily found by both recruiters and applicant tracking systems searching for the keywords that are right there at the top of your resume.

The result? You'll be starting your new job well ahead of the crowd!

Still not sure about your resume objective or other aspects of your resume? Make sure that it's submission-ready with a free resume review or professional rewrite .

This article was originally written by Lisa Tynan and has been updated by Marsha Hebert and Ken Chase.

Recommended reading:

How to Tailor Your Resume to a Specific Job Description

How to Use Action Verbs in a Resume

How to Write a Resume Headline (With Examples)

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

See how your resume stacks up.

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It seems like Project 2025 is everywhere. But what is it?

Franco Ordoñez

Project 2025 Controversy

Republican presidential candidate former President Donald Trump gestures after speaking at a campaign rally at Trump National Doral Miami on Tuesday. Rebecca Blackwell/AP hide caption

Former President Donald Trump wants to distance himself from Project 2025 , while the Biden campaign is doing everything it can to tie Trump to the conservative plan to transform the American government.

“I know nothing about Project 2025,” Trump wrote on his social media website Truth Social. “I have no idea who is behind it. I disagree with some of the things they’re saying and some of the things they’re saying are absolutely ridiculous and abysmal. Anything they do, I wish them luck, but I have nothing to do with them.”

The 900-page plan, pulled together by the prominent conservative think tank The Heritage Foundation, serves as a conservative guidebook to expand presidential powers and overhaul the federal workforce so that it can be replaced with partisan loyalists.

Trump allies craft plans to give him unprecedented power if he wins the White House

What is in project 2025.

It’s not Trump’s plan, but it is a plan made for Trump, who leaders have described as the “embodiment” of their efforts. And it outlines legal pathways Trump could take to implement some of his biggest policy goals.

Project 2025 also outlines transition and recruitment plans to help ensure Trump does not repeat some of the mistakes made early in his first administration when his team was caught unprepared to staff and take over the government from the outgoing Obama administration.

“If we learned anything from President Trump's 2016 presidential transition effort, it wasn't as smooth as others,” said Ryan Williams, who worked for Mitt Romney on his 2012 presidential campaign. “Usually, presidential campaigns have fully functioning transition operations ready to go.”

While Trump has sought to deny a connection, there is plenty of overlap between Project 2025 and his agenda.

With just one mention of abortion, Republican Party lays out its 2024 policy platform

It proposes mass deportations of millions of undocumented immigrants. So does Trump.

Trump has called for cuts to the federal agencies like the Department of Education. Project 2025 calls for its elimination.

But, there are also differences.

On abortion, for example, Project 2025 goes farther with restrictions than Trump has said he would go.

Trump blasted the plan last week, days after the president of the Heritage Foundation, Kevin Roberts, warned of the potential for political violence.

“We are in the process of the second American Revolution, which will remain bloodless if the left allows it to be,” Roberts said on the conservative podcast The War Room .

How have Democrats responded to it?

Democrats pounced, immediately seeing an opportunity to point to Roberts' comments as an example of the dangers of a second Trump administration.

“ 248 years ago tomorrow America declared independence from a tyrannical king, and now Donald Trump and his allies want to make him one at our expense,” James Singer, a spokesperson for the Biden campaign said ahead of the Fourth of July.

The campaign has also launched ads and created a website tying Trump to Project 2025.

Biden got some political help from Taraji P. Henson, who warned about Project 2025 — on stage — when she hosted the BET awards.

“Pay attention,” she said. “It’s not a secret: Look it up. They are attacking our most vulnerable citizens. The Project 2025 plan is not a game. Look it up!”

The critical focus on Project 2025 has been a small sliver of good political news for the Biden team in an otherwise rough period of endless attention on Biden’s bad debate performance and questions about whether he would remain the Democratic nominee.

What did Trump say? Explaining the former president's favorite talking points

The Trump campaign continues to push back.

Senior Trump adviser Danielle Alvarez pointed out that the campaign has been saying for months that these outside groups don't represent Trump. She stressed that the Trump team has its own policy proposals, Agenda 47, and the Republican platform.

The Heritage Foundation emphasized this week that Project 2025 doesn’t speak for any candidate and is only offering recommendations, and that it is "ultimately up to that president, who we believe will be President Trump, to decide which recommendations to implement."

Alvarez also responded to Democrats' focus on the project, accusing Biden of trying to distract from questions about his mental acuity and staying power.

“And so Democrats are desperate,” she said. “And they're throwing a Hail Mary attempting to talk about outside groups as though they are President Trump's policy positions.”

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• Donald Trump

Rooftop where gunman shot at Trump was identified as a security vulnerability before rally: sources

The rooftop where a gunman shot at former President Donald Trump during a campaign rally was identified by the Secret Service as a potential vulnerability in the days before the event, two sources familiar with the agency’s operations told NBC News.

The building, owned by a glass research company, is adjacent to the Butler Farm Show, an outdoor venue in Butler, Pennsylvania. The Secret Service was aware of the risks associated with it, the sources said.

“Someone should have been on the roof or securing the building so no one could get on the roof,” said one of the sources, a former senior Secret Service agent who was familiar with the planning. 

Understanding how the gunman got onto the roof — despite those concerns — is a central question for investigators scrutinizing how a lone attacker managed to shoot at Trump during Saturday’s campaign event.

The Secret Service worked with local law enforcement to maintain event security, including sniper teams poised on rooftops to identify and eliminate threats, Secret Service spokesman Anthony Guglielmi said. But no officers were posted on the building used by the would-be assassin, outside the event’s security perimeter but only about 148 yards from the stage — within range of a semiautomatic rifle like the one the gunman was carrying.

The Secret Service had designated that rooftop as being under the jurisdiction of local law enforcement, a common practice in securing outdoor rallies, Guglielmi said.Butler County District Attorney Richard Goldinger said his office maintains an Emergency Services Unit team, which deployed four sniper teams and four “quick response teams” at the rally. But he said the Secret Service agents were in charge of security outside the venue. 

“They had meetings in the week prior. The Secret Service ran the show. They were the ones who designated who did what,” Goldinger said. “In the command hierarchy, they were top, they were No. 1.”

Goldinger said the commander of the Emergency Services Unit told him it was not responsible for securing areas outside the venue. “To me, the whole thing is under the jurisdiction of the Secret Service. And they will delineate from there,” he said.

The former senior Secret Service agent also said that even if local law enforcement “did drop the ball,” it’s still the agency’s responsibility “to ensure that they are following through either beforehand or in the moment.”

“Just because it is outside of the perimeter, it doesn’t take it out of play for a vulnerability, and you’ve got to mitigate it in some fashion,” the source added.

A volley of shots rang out minutes into Trump’s speech. He reached for his right ear — he said later it was pierced by a bullet — then dropped to the ground as Secret Service agents rushed to shield him. Trump emerged with blood on his ear and his face. One attendee was killed , and two others were injured.Witnesses listening to Trump’s speech from outside the event’s security perimeter recalled pointing out the gunman to law enforcement a couple of minutes before the shooting began. After the gunfire started, Secret Service personnel shot and killed the 20-year-old gunman, Thomas Matthew Crooks .

The clamor over the Secret Service’s biggest failure since the shooting of President Ronald Reagan in 1981 is coming from both political parties, from former agents and from security experts.

“My question is: How did he get onto that roof undetected?” said Anthony Cangelosi, a former Secret Service agent who worked on protective details for presidential candidates, including John Kerry in 2004.

The Secret Service’s work on campaign events like Saturday’s begins with advance planning, setting up a security perimeter and positioning teams on the ground and on rooftops — often in partnership with local law enforcement. The ground deployments include a counterassault team, and the rooftop personnel include counter-sniper teams.

Guglielmi, the Secret Service spokesman, said the agency had two of its counterassault agents at the event and filled out the rest of the platoon with at least six officers from Butler County tactical units. The Secret Service also deployed two counter-sniper teams. Two other security units needed for the event were staffed by local law enforcement agencies, Guglielmi said. Those details were first reported by The Washington Post.Investigators will want to examine the Secret Service’s site security plan for the rally, said Cangelosi, the former Secret Service agent. He expects they’ll discover one of two things: Either officials failed to make an effective plan for keeping potential shooters off the building Crooks fired from, or officers on the ground failed to execute the plan.

“I don’t like making any assumptions, but it does look like some mistakes were made, that this was preventable,” said Cangelosi, now a lecturer at John Jay College of Criminal Justice in New York.

Although it’s common to task local law enforcement agencies with patrolling outside an event’s security perimeter, Cangelosi said, the ultimate responsibility for ensuring that all vulnerabilities are covered rests with the Secret Service.

If officials had placed an officer on the building where the gunman fired from, Cangelosi said, chances are he “wouldn’t even attempt what he attempted.”

“You don’t surrender the discretion of what’s supposed to be done to the local police,” he said. “In other words, you guys have the outer perimeter, but you would want to say, ‘We need an officer on that roof.’ Not ‘that’s your responsibility; do what you see fit.’”

Jim Cavanaugh, a retired special agent in charge with the Bureau of Alcohol, Tobacco, Firearms and Explosives who has worked on Secret Service details, told NBC News that while the Secret Service did a good job taking out the gunman after shots began, the failure to post officers on the building he scaled was “a tremendous lapse.”

“The only way to stop that is you have a lot of people, you get there first, and you command the high ground,” Cavanaugh said. “This is basic, and the Secret Service has done it for years successfully, so I’m really surprised that they did not have that high ground covered.”

The questions extended to Congress, where members demanded answers from the Secret Service and its parent agency, the Department of Homeland Security.“This raises serious concerns regarding how a shooter was able to access a rooftop within range and direct line of sight of where President Trump was speaking,” House Homeland Security Committee Chairman Mark Green, R-Tenn., wrote in a letter to Homeland Security Secretary Alejandro Mayorkas.

Green asked Mayorkas to provide documentation relating to the event’s security plan, the screening of attendees and the level of resources provided to Trump’s Secret Service detail. A committee spokesperson told NBC News that Republican members would hold a briefing with Secret Service Director Kimberly Cheatle on Monday “to voice their concerns and ask pressing questions.”

Another lawmaker, Rep. Ruben Gallego, D-Ariz., wrote Cheatle asking who approved the security plan, whether a proper threat assessment was conducted, whether attendees raised alarms and whether there were failures in following protocols that allowed the attack to happen.

“I call on all those responsible for the planning, approving, and executing of this failed security plan to be held accountable and to testify before Congress immediately,” Gallego wrote in a letter to Cheatle .

Robert McDonald, a former Secret Service agent who ran protection for Joe Biden when he was vice president, told NBC News that he believes the assassination attempt will prompt soul-searching and procedural changes at the agency.

“The Secret Service is going to need to ask some hard questions of itself here and be prepared to stand up and represent why, what happened,” McDonald said.

Cangelosi, the former Secret Service agent, said investigators are also likely to ask when agents identified Crooks as a potential threat, how they reacted and whether it’s possible they could have taken him down before he fired at Trump.Secret Service snipers are trained to make rapid decisions, he said. But it’s possible that if they noticed Crooks on the roof but couldn’t tell whether he had a rifle, agents might have waited to fire on him.

“If the sniper can’t tell whether he has a gun, he or she is not going to take the shot,” Cangelosi said. “Because God forbid it’s a child who’s just excited to see a political candidate, right? So you want to make sure that there’s actually a threat.”

If there was uncertainty, Cangelosi said, it’s possible the sniper team would have dispatched officers to investigate and confirm. But investigating a potential threat can take minutes, he said, while a gunman with a semiautomatic rifle can fire several shots in a matter of seconds.

That’s why, Cangelosi said, the best defense would have been to plan ahead to keep the shooter off the roof in the first place.

“Who wants to be in that position?” he said of the snipers protecting Trump on Saturday. “You’ve got to make a split-second call. And imagine if you’re wrong.”

Sarah Fitzpatrick is a senior investigative producer and story editor for NBC News. She previously worked for CBS News and "60 Minutes." 

Julia Ainsley is the homeland security correspondent for NBC News and covers the Department of Homeland Security for the NBC News Investigative Unit.

Mike Hixenbaugh is a senior investigative reporter for NBC News, based in Maryland, and author of "They Came for the Schools."

Andrea Mitchell is chief Washington correspondent and chief foreign affairs correspondent for NBC News.

Jon Schuppe is an enterprise reporter for NBC News, based in New York.

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Secret Service Under Scrutiny After Assassination Attempt on Trump

President Biden calls for a review of the protective agency’s actions after the attack, which left an audience member dead and two critically wounded.

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By Zolan Kanno-Youngs ,  David A. Fahrenthold ,  Hamed Aleaziz and Eileen Sullivan

The reporters have covered presidential security over various administrations.

• July 14, 2024

President Biden on Sunday called for an “independent review” of security measures before and after the attempted assassination of former President Donald J. Trump, while directing the Secret Service to review all of its security measures for the Republican National Convention this week.

Mr. Biden’s directive, though brief and without specifics, is likely to increase the scrutiny of the decisions and possible failures of the agency charged first and foremost with protecting the lives of the country’s current and former leaders, and their families.

Less than 24 hours after Mr. Trump was injured at a campaign rally in Butler, Pa., members of Congress were promising hearings and former law enforcement officials were questioning why the warehouse roof where the would-be assassin, Thomas Matthew Crooks of Bethel Park, Pa., fired shots was not covered by the Secret Service’s security perimeter, despite being within the range of some guns.

Mr. Trump, the presumptive Republican nominee, was herded off the stage and pronounced fine, but the gunman came shockingly close to succeeding. A spectator was killed in the shooting and two others were critically wounded.

“Congress will do a full investigation of the tragedy yesterday to determine where there were lapses in security and anything else that the American people need to know and deserve to know,” Speaker Mike Johnson, Republican of Louisiana, said Sunday on NBC.

The chair of the House oversight committee also asked the Secret Service director, Kimberly A. Cheatle, to testify at a hearing on July 22.

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