Business Plan for a Cleaning Business: Complete Guide

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  • January 30, 2023

cleaning business plan

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Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your cleaning business, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors may lose interest.

Why do you need a business plan for a cleaning business?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or private grant

How to write an executive summary for a cleaning business?

Provide a precise and high-level summary of every section that you have included in the business plan for your cleaning business. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately. Ensure that the executive summary doesn’t exceed 2 pages in total.

The executive summary usually consists of the five major sub-sections that include:

  • Business overview : introduce what services your cleaning business offers (commercial vs. residential cleaning), what type of customers you focus on (individuals, businesses, factories, etc.), any specific cleaning service you focus on (e.g. carpet cleaning), your company structure and, more importantly, how and why you want to start such a business today
  • Market overview : the market overview section will contain an overview of the expected market size and growth of the cleaning industry in your area as well as your target customers. Another important part of any market overview is a clear and thorough analysis of your competitors
  • People : introduce your company’s management and employee structure. Provide a brief (no more than a couple of sentences each) of the experience of the team. Also, speak about your hiring plans: who will you hire and who will report to whom?
  • Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach break-even point and start making profits? Include here your key financials such as revenue, gross profits, and net profit
  • Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

how to make a business plan for a cleaning company

Cleaning Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Business Overview

The business overview section is sometimes called the company description and is one of the most important parts of the cleaning business plan.

Here, you will want to provide crucial information about your cleaning business, including your services, pricing structure, customers, and company structure.

a) History of the Project

This is a brief description of your business, outlining its origin and your reasons for venturing into this field. As one would put it, it answers a major question about business; why a cleaning company? 

When starting a cleaning business, you want to use all your best tools to show the lenders and investors that your passion is deeply built around the need to fill an existing market gap. For example, you would argue that many customers in your area need eco-friendly cleaning, tile and grout cleaning, or commercial kitchen cleaning services.

b) Business Model

You should be clear if you are opening an independent cleaning company or partnering. Also, make it clear if you are buying an existing franchise.

Franchising has an added advantage of simplicity, given an already established market base. However, every model has its risks and benefits. So, choose what’s best for your target market and long-term goals. 

how to make a business plan for a cleaning company

c) Services

Don’t get it twisted. Cleaning companies offer a range of services to their consumers depending on the business location and demand. So, an important aspect of laying a solid foundation is to explain to your customers what they should expect from your business. In other words, what type of cleaning services do you intend to offer? 

The 2 main categories of cleaning services are: residential and commercial cleaning.

Residential cleaning targets private residences and homes. If you choose this option, you can specialize in home maintenance, move-in and move-out cleaning, deep cleaning, green cleaning, and residential event cleanups. 

On the other hand, commercial cleaning suits businesses and requires significant manpower, more space, and sophisticated equipment. You can’t run this business in some regions without enough vehicles to transport your equipment. 

If you plan to specialize in commercial cleaning, you can focus on general office cleaning tasks, large-scale specialized cleaning, construction cleanups, commercial kitchen cleaning, and hazardous waste cleaning.

how to make a business plan for a cleaning company

d) Pricing Strategy

Another important part of the business overview section is your pricing structure. It should be as clear as possible because investors will rely on it when assessing your financial need.

Most cleaning companies in the US set their rates per square foot, per room, per hour, or as a flat fee. And the standard national hourly cost of house cleaning services in the US ranges from $50 to $90 per hour per cleaner.  

e) Target Customers

Who is your ideal customer? And which cleaning services do they need? You might have already identified your target market if you can answer these questions correctly. 

For instance, if private residences and apartments dominate the region, many individuals will probably need residential cleaning services. Make sure you offer that.

Similarly, a busy city center with many offices and commercial properties will probably benefit from commercial cleaning services as mentioned above. Identifying your target market is one of the fastest ways to increase revenue potential after assessing the competition. 

f) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Market Overview

To run a successful business, you need all the facts that back your decision to start a cleaning company in the region at that time. Market analysis will help you identify the level of competition in the region and whether the investment is worth it. 

For example, offering commercial cleaning services in a residential setup would make little sense. Similarly, overpricing your services when the dominant population is low to middle-income earners won’t fast-track business growth. 

a) Cleaning Business Industry Status Quo

This section should answer two obvious questions about your cleaning business;

  • What is the market size of the cleaning industry in your area? 
  • How fast is the cleaning industry growing? 

Both questions will help you set realistic expectations when getting into this field, having analyzed the market trends and size. 

How big is the cleaning industry in the US?

It’s always good to start any market overview by assessing the market size at a national level.

Of course, the figures may not represent the actual status of the cleaning business in your region, but they offer a solid foundation for building a thriving business. According to the latest statistics, the cleaning service industry in the US had a value of $97.6 billion in 2022 . 

The staggering need for cleaning services means that the commercial cleaning sector will likely grow at a steady rate of 5.4% up to 2025 . Although this may be a good sign for setting up your cleaning business, you should also assess market growth in your area (see below).

How big is the cleaning industry in your area?

Getting the market data at the city level gives you a clearer picture of what to expect from the market. It may complicated, but you only need the total number of cleaning companies in your region and their services to assess your area’s market size.

For example, let’s assume you want to get into the carpet cleaning business. With close to 32,000 carpet cleaning businesses in the US, and a total market value of $4 billion (carpet cleaning US market), we can safely assume each carpet cleaning business generates $125,000 in sales per year on average.

Now, assuming there are 25 competitors in your area, the estimated market size of the carpet cleaning industry in your area is $3.1 million.

how to make a business plan for a cleaning company

How fast is the cleaning industry growing in your area?

You may need to analyze multiple factors to determine the growth rate of the cleaning industry in your region. Sometimes, this involves a few calculations to get an actual figure when drawing your conclusion. 

For example, if the region had 120 cleaning companies in 2020, which increased to 150 in 2022, you can assume that the industry is growing at a steady rate of 12% per year. 

Pay attention to all factors that may directly impact the growth rate, including a population influx, increased demand, and increased income potential. 

However, don’t be shocked if you notice a successive drop in the demand for cleaning services in the region. This is possible even when the national statistics show otherwise. Its part and parcel of the business and could indicate that this isn’t the right time to launch a cleaning company. 

b) Cleaning Business Competitor Analysis

Another crucial step in the business plan of your cleaning company is to assess the existing competition. There are a couple of questions to guide you here, including;

  • How many cleaning companies are there in your region?
  • What services do they offer (residential, commercial cleaning, or both)?
  • What’s the average price of hiring a cleaning company in the region?
  • What’s the total number of individuals employed by a typical cleaning company in the region? 
  • How many customers do they serve per week/month? 

Why do you need a competitive analysis in the business plan of your cleaning business?

Assessing the competition in the area where you plan to start your cleaning business will allow to better understand whether there is sufficient demand, and whether you are well positioned to take market share from competitors.

For example, starting a new business would make perfect sense under the following circumstances;

  • There’s a clear market gap that you can fill in the region (For example, offering a service that other companies might have missed, like eco-friendly/green cleaning) 
  • There are no or inadequate cleaning companies in the region. This would present the perfect opportunity to tap into the market potential and grow a thriving business. 

how to make a business plan for a cleaning company

c) Cleaning Business Customer Analysis

The customer analysis section is almost similar to your target audience. However, this is your chance to prove to the lenders that your target market is real and available. You can use the following questions to analyze your client base; 

  • Which individuals need cleaning services in the region? 
  • What’s the average income of the individuals in the region? (This is also important when determining your pricing structure)
  • Which cleaning services are they interested in?
  • How often do they need cleaning services? (daily, weekly, monthly)
  • Are they more likely to benefit from commercial or residential cleaning services?

Usually, the level of competition in the region also influences your customer analysis. So, that should be clear to help you determine the market demand or predict the success of your cleaning business.

4. Sales & Marketing

The sales and marketing strategy sums up your plans for acquiring new clients. Here are a few helpful questions to guide you:

  • Which marketing channels are best suited to your business (online vs. offline marketing)?
  • Do you have a unique selling point? If so, what is it?
  • What is your marketing budget for the first months / year?
  • How can you track the success of your marketing strategy?
  • Do you plan to offer any promotions to attract new customers? 

Cleaning Business Marketing Channels

You can use the following channels for marketing your cleaning business locally;

  • Pay-per-click campaigns (e.g. Google ads)
  • Email, SMS marketing
  • Social media content & ads 
  • Word-of-mouth advertising
  • TV and radio advertisement

how to make a business plan for a cleaning company

What are your Unique Selling Points (USPs)?

A unique selling point is what puts you ahead of the rest. It’s no secret that you will face stiff competition from established cleaning companies in the field. So, how you set yourself apart matters. Some factors to consider include;

  • Price : Cheaper services than your competitors
  • Location : Your proximity to the target market gives you a slight edge over the rest
  • Quality : Stellar cleaning services with modern equipment will attract more clients

5. Management & People

You must address 2 things here:

  • The management team and their experience/track record
  • The organizational structure: different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your commercial cleaning business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important that you explain how their experiences and qualifications help you in offering the services you are proposing. If they have specialized training and education (such as carpet cleaning, industrial cleaning, etc.), add that information too.

b) Organizational Structure

Even if you haven’t already hired a senior manager and any other relevant staff members, you must provide a flowchart of the organizational structure defining the hierarchy of reporting as shown below.

how to make a business plan for a cleaning company

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a cleaning company.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your cleaning business is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to start a new cleaning business, purchase new equipment, etc.)
  • The 5-year financial projections

a) Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project.

For a cleaning business, startup costs are all the expenses you incur before you start making sales. Luckily, these expenses are rather low for cleaning companies and mostly include the cost to purchase equipment and the vehicle you will use to transport them.

As an example, it costs on average $73,500 – $167,500 to start a small commercial cleaning business with 2 vans and 4 employees. We have laid out below estimates for the key startup costs you can expect for a cleaning business.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to start and run a cleaning business, read our article here .

c) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your cleaning business.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your cleaning business.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

how to make a business plan for a cleaning company

7. Funding Ask

This is the last section of the business plan of your cleaning business. Now that we have explained what your company is about, the services you offer and to whom, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our Cleaning financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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How to Write a Cleaning Company Business Plan + Free Template

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Ever dreamed of starting your own cleaning services business?

If yes, you’ve come to the right place. It’s time for you to venture into an exciting world of clean and nicely organized spaces.

However, you need to think about resources and funding for navigating the ins and outs of the cleaning business.

Also, you need to identify if there’s a market opportunity to be successful, how many competitors you’ll face, and what potential clients expect from companies like yours.

Surprisingly, a professional business plan will help you answer all these questions. Here’s our sample Cleaning Company Business Plan to give you enough motivation.

We have created this sample business plan for you to get a good idea about how a comprehensive business plan should look alike and what elements you need to include in your business plan.

But before you start writing a business plan for your new cleaning company, consider a few tips and business planning hacks compiled for you.

Industry Overview

The commercial cleaning services industry stood at an impressive value of $89.7 billion , and its growth shows that it’s not going to slow down.

Especially after the pandemic, the significance of cleaning has grown. The household cleaners or residential cleaning market is projected to be $40.38 billion by 2025.

And if you have a knack for cleaning and organizing spaces, there’s a golden opportunity to build a thriving business.

Before you go, we have some important things that you have to keep in mind.

Things to Consider Before Writing Your Cleaning Business Plan

Choose what you’ll clean.

Decide what kind of spaces you want to clean. You can go for anything from cleaning outdoor areas, hotels, schools, or office space.

This will help you hire employees who are the best at specific jobs. After all, cleaning different spaces requires a different set of skills and precision.

So, having a niche would help you become a specialist at your work and make your customers avail of your service more often.

Decide what additional services you can provide

Sometimes business is all about going that extra mile. Decide what additional services you can provide apart from the primary ones.

This would also largely depend upon your potential clients and the industry sector you are in.

For example, if you clean office spaces, you can specialize in the organizational services that can set you apart from competitors. Also, this will open opportunities for additional revenue.

Know your competitors

Knowing your competitors is crucial. Identify their strengths, weaknesses, and position in the market. It helps you stay ahead of them and have a foresight of what might happen next in the industry.

Hence, maintaining a competitive advantage in this dynamic and rapidly evolving sector is a must.

Adapt to technology

The cleaning industry is a lot about putting technology to maximum use. So, embrace technological advancements, such as online booking systems and machines for better cleaning.

This will ensure that your business remains competitive and aligns with the evolving needs of your customers. And to keep up you’ll have to change too.

How to Write a Cleaning Company Business Plan?

1. write an executive summary.

An executive summary is the first and most significant section of any business plan, usually written in the last when the entire plan is ready.

It provides a high-level overview of your cleaning company business plan, offering a quick understanding of your business. So, keep your executive summary clear, concise, and engaging to grab readers’ attention.

This section includes the business name, concept, core values, objectives, marketing plan, management team, and financial projections.

You may start your executive summary with a compelling introduction to the cleaning business, including what is your idea behind this business and what type of business you are running.

Briefly outline your cleaning services and clarify how your services will be different. Describe your target customers, and don’t forget to explain how your cleaning business satisfies their needs.

Name all the key members of your team and provide a summary of your cleaning company’s financial projections for 3-5 years.

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how to make a business plan for a cleaning company

2. Provide a Company Overview

As the name suggests, the company overview section provides a detailed description of your small business.

It includes the business name, owners, legal structure, location, history, and other such information, providing an in-depth understanding of your company.

You may start this section by providing all the basic information about your cleaning business, such as the name of your company, type of business, legal structure, location, and the reason for choosing that place.

Highlight the owners of your cleaning company, along with their percentage shares and responsibilities. Include vision-mission statements that summarize your business objectives and core principles.

After that, mention your cleaning service business’s history and explain how it came into its recent position. Also, describe your future business goals.

Here is an example of PristineClean’s business goals written using Upmetrics AI-writing assistant :

Next, you may outline some personality and intriguing details like business achievements or recognition, if any.

3. Conduct an Industry and Market Analysis

Starting a cleaning services business requires a strategic roadmap, and the key to developing it lies in a complete industry and market analysis.

This chapter provides valuable insights into your external business environment, including the cleaning industry in which your business operates and its dynamics.

It helps your readers or potential investors to better understand the broader cleaning industry, local market, target customers, emerging market trends, potential challenges, and opportunities.

Here are a few key components your industry and market analysis section must include:

Market Size and Growth Potential

Give a detailed overview of the cleaning industry and determine its market size, growth potential, and target market. Use industry publications, market reports, and statistical data for thorough research.

Also, Identify and describe a few market influencing factors, such as increased hygiene awareness, growing urbanization, eco-friendliness, and changing lifestyles.

Target Market

Specify your target market and define the attributes of your ideal clients. Try to break down the market into segments based on residential or commercial focus, demographics, and specific cleaning service needs.

Learn more about your customers and define the geographic regions you wish to serve. Recognize the local cleaning services demand and identify whether your cleaning business will focus on certain services.

You may also display your cleaning business’s market distribution as follow s:

cleaning business market distribution

Competitive Analysis

Explore all the commercial cleaning businesses in the local market and identify key competitors, including direct and indirect competitors.

To know more about the competitive landscape, analyze their strengths & weaknesses and evaluate their market positioning. From that, pinpoint untapped areas in the market and understand the scope of competitive advantage.

Try to explain how you can offer qualitative cleaning services and develop unique selling propositions(USPs) that set your cleaning business apart.

Conduct a SWOT analysis to evaluate internal & external factors and get better insights.

Market trends

Stay updated on emerging market trends and recent industry practices to write this section. Observe current innovations in cleaning technology and eco-friendly practices. Also, explore ways to implement online booking systems, automated scheduling, or smart cleaning equipment.

Regulatory Environment

Highlight regulatory considerations for your cleaning services business. It includes local regulations, business licenses or permits, health & safety compliance, and insurance requirements.

Have a look at the PristineClean’s regulatory environment:

Regulatory environment

In [Westminster] and its adjacent areas, the commercial cleaning industry is bound by several regulations to ensure quality, safety, and environmental responsibility:

  • Safety Codes: Adherence to [specific state/city safety codes] is mandatory for all cleaning operations.
  • Licensing: Obtaining a [specific janitorial license] is crucial for operating within the city limits.
  • Eco-regulations: Guidelines to limit the use of harmful chemicals, ensuring the safety of both clients and the environment.

“[PristineClean Commercial Solutions]” is committed to full compliance with all regulatory requirements, ensuring our clients receive services that are not only superior but also responsible.

4. List Your Service Offerings

This section provides details of your service offerings and elaborates on your service range, description, pricing strategies, and more.

You may start by describing specific cleaning services that you will be going to offer your customers. Also, highlight the overarching benefits and solutions your cleaning service business will serve.

Your cleaning services might be any of the following:

  • Commercial cleaning services
  • Residential cleaning services
  • Window and Glass Cleaning
  • Carpet cleaning services
  • Furniture and general disinfecting
  • Janitorial Services
  • Green cleaning services

Effectively communicate your cleaning services to the customers by sharing clear pricing plans and service descriptions with project timelines.

Here, you may refer to the below example to draft your own cleaning business’s service offerings:

example of cleaning business service offerings

Next, mention any additional services or customized cleaning service packages based on specific client needs.

5. Outline a Sales and Marketing Plan

The sales and marketing strategy section involves a list of strategies you will use to attract new customers and retain existing ones.

It will help you streamline your marketing tactics and develop effective marketing campaigns to reach your target audience while keeping track of the projected budget and maximizing return on investment.

Here are some of the sales and marketing strategies for your cleaning services business:

Unique Selling Points (USPs)

Specify the USPs for your business that set you apart from the other cleaning services. Emphasize a few aspects, such as specialty services, environmentally friendly cleaning services, or customizable options.

Pricing strategy

Create a pricing strategy that is affordable and competitive, yet profitable. Consider proposing discounts, promotions, or cleaning service packages to entice new customers.

Refer to the below example written for a commercial cleaning business:

Pricing Strategy for PristineClean Commercial Solutions

Our pricing structure is meticulously crafted, reflecting the quality we offer while remaining competitive:

Base Pricing: Competitive hourly rate per [sq. ft./service] to ensure accessibility for various businesses. Our gross margin objectives are outlined based on the nature and scale of the cleaning projects:

  • 70% for specialty cleaning services(carpet, tile, furniture, VCT)
  • 60% for small cleaning jobs (less than $10k per year)
  • 50% for medium job ($10k – $30k per year)
  • 40% for large project work (more than $30k)

Promotions: Seasonal discounts or offers for first-time clients to encourage trial.

Packages: Bundled cleaning solutions tailored for businesses of varying scales, providing savings on combined services.

Professional Branding

Implement a strong online presence through a user-friendly website and spreads a wider reach. Show your project work with virtual tours and 3D imaging to build trust among potential clients.

Social media advertising

Use engaging social media channels to enhance online visibility. Share industry trends, news, and other events on social media to attract potential customers searching for cleaning services.


Always try to build strong relationships with local businesses and real estate agencies. Also, offer special promotions for collaboration. This will expand your reach and generate referrals.

Customer retention strategy

Explain how your commercial cleaning business will build loyalty and retain clients. Try to mention loyalty programs, personalized cleaning services, or various packages.

6. Introduce Your Team

A management team is crucial to demonstrate your business’s ultimate success in the cleaning industry.

This section introduces the business owners and key managers, along with their roles & responsibilities, qualifications, work experience, and compensation plan.

A dynamic and experienced leadership team can be important to weigh authority and help investors to be confident about your cleaning services business’s idea and vision.

You may start by introducing the cleaning business’s owners/founders and key employees, such as the operations manager, marketing director, cleaners, etc. Highlight their education, professional background, and relevant experience in the industry.

Try to include an organizational chart for the management team that depicts the reporting lines and the decision-making flow.

For your reference, you may have a look at the PristineClean’s organizational structure:

example of cleaning business organizational structure

Don’t forget to describe your compensation plan in this section. Include salaries, incentives, or benefits for the management team and cleaning staff.

If your team is lacking, consider mentioning the board of advisors for your business. Also, define their roles and experience in handling cleaning services or small businesses.

7. Outline Business Operations

Now, it’s time to highlight an impactful description of daily business operations and activities. This section includes key aspects such as staffing, operational processes, and quality control measures.

Operational excellence can be critical to achieving your business goals and optimal results committed to clients.

So, briefly outline operational planning, emphasize how it directly impacts the quality of services, and pique the reader’s interest. Here are a few key factors that your operations plan section must include:

Convey the staffing needs for your cleaning services business, including the number of cleaning professionals required, experience, and responsibilities. Also, mention the employee perks and training programs you will provide.

Here is an illustration of a staffing requirement with the help of Upmetrics:

staffing requirement example for cleaning business

Cleaning operations

Summarize the processes and methods you will use to run your cleaning business. It includes the scheduling of appointments, strict cleaning protocols, responsive customer service, communication channels, etc.

Quality control measures

Discuss the regular cleaning service inspections, compliance verifications, and ongoing improvement initiatives through client feedback surveys. This will help you maintain customer service excellence.

Equipment and cleaning supplies

Describe equipment and cleaning supplies to guarantee that all your cleaners have the resources and tools required for high-quality cleaning services. Include inventory, replenishing supplies, latest cleaning techniques, and technology.

8. Prepare Financial Projections

A well-structured and in-depth financial plan is the most crucial and demanding section of any business plan.

In fact, it’s one of the deciding factors for potential investors, banks, or partners to invest or lend money in your cleaning services business.

This section is a detailed blueprint of your company’s financial information and the strategies you will use to reach its long-term goal. It may include all the cash flow & revenue streams, initial startup costs, and earned profits.

This financial forecast is significant in terms of whether you secure funding or not. So, highlight all the below key components in your cleaning business plan:

  • Profit and loss statement(Income statement)
  • Sales forecast
  • Cash flow statement
  • Balance sheet
  • Break-even analysis
  • Tax considerations
  • Business ratios

From the above financial statements, you can identify the funding needs and evaluate the funding resources for your cleaning company, including bank loans, SBA-guaranteed loans, investors, or personal savings.

Download Cleaning Company Business Plan Template

Need help writing your business plan from scratch? Here you go; download our free cleaning company business plan pdf to start.

It’s a modern business plan template specifically designed for your cleaning company business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

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Whether you’re venturing into a new business or expanding an existing one, Upmetrics provides valuable insights and resources you need to create a successful business plan that perfectly aligns with your goals.

So, don’t wait; start planning now!

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Frequently asked questions, what sections are included in the cleaning company business plan.

A professional cleaning company business plan should include the following sections:

  • Executive summary
  • Company overview
  • Industry & market analysis
  • Service offerings
  • Sales and marketing plan
  • Management team
  • Business operations plan
  • Financial plan

What financial information should I include in the business plan?

You should include below financial information in your business plan:

  • Income statement
  • Use of funds

How often should I update my cleaning company business plan?

It is advisable to review and update your cleaning company business plan at least once annually or more often to reflect specific changes in the business environment, service offerings, or market trends.

Can a business plan template help me secure funding?

Indeed, a well-prepared business plan helps you secure funding or bring on new business partners. It offers a clear overview of your business model, strategies, target market, and financial projections. So, this will significantly enhance your chances of securing funding.

Can the template be customized to fit various types of cleaning businesses?

Absolutely! A modern business plan template can be easily customized to fit various cleaning businesses, such as commercial cleaning, residential cleaning, or other specialized services. Upmetrics provides customizable templates for your specific business needs and cleaning services.

About the Author

how to make a business plan for a cleaning company

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Starting a Business | How To

How to Start a Cleaning Business: Complete Guide

Published October 18, 2022

Published Oct 18, 2022

Meaghan Brophy

WRITTEN BY: Meaghan Brophy

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This article is part of a larger series on Starting a Business .

Starting A Business?

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Step 1: Choose Your Type of Cleaning Business

Step 2: write a quick business plan, step 3: get necessary funds, step 4: file legal paperwork.

  • Step 5: Get Proper Licenses & Insurance

Step 6: Purchase Cleaning Equipment

Step 7: market your cleaning business, bottom line.

With the janitorial services industry currently valued at $98 billion , starting a cleaning business may be a profitable venture, whether you’re looking into residential or commercial cleaning services. In this guide, we go through the steps and talk about low-cost strategies to get your cleaning business up and running on a budget.

You can also download our complete guide to starting a business, which you can reference later:


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The first step you need to take is to determine if you’d like to create a residential or commercial cleaning business. Your decision here will affect everything else you do, from the financing to the equipment to the marketing.

Most cleaning companies don’t provide services to both residential and commercial customers because each includes different services and requires unique equipment. You also need to decide if you’re starting your biz from scratch or purchasing a cleaning-based franchise.

Residential vs Commercial Cleaning Business

A residential cleaning service specializes in homes while a commercial cleaning business specializes in businesses. But it gets more complicated. Typically, the residential cleaning business is a lower cost to start (primarily because of simpler equipment needs); however, commercial can be very lucrative because of the add-on services such as floor waxing, window washing, and deep disinfecting.

Generally, residential cleaners earn a slightly lower hourly wage than cleaners who provide services to businesses, government buildings, schools and universities, and other commercial clients. However, there are more residential cleaners than commercial ones, suggesting higher demand for those services.

Employment and wage per industry for janitors and cleaners, except maids and housekeeping cleaners (Source: US Bureau of Labor Statistics)

You also want to consider that residential is done during the day, and commercial is done during the night. Also, residential cleaning is more detail-oriented because the homeowner is more likely to inspect your work and be particular about how you do certain tasks, such as arranging pillows and blankets. Commercial covers more square feet, so you’ll have to work faster and be less detail-oriented than residential.

From a business perspective, the residential space has more customers available. Overall, your choice between residential and commercial depends on your budget for equipment and lifestyle.

Should You Buy a Cleaning Franchise?

Cleaning franchises are popular—you can choose from many brands. One aspect that makes cleaning franchises appealing is they’re generally low-cost to start. Many also provide an option to start from home or part-time. For example, the Stratus Building Solutions franchise costs as little as $1,000 down.

Now, it’s important to remember that not all cleaning franchises are low-cost. Some require up to a $150,000 investment . These types of franchises often require vehicles, a location, and advanced equipment.

Many new business owners choose to buy into a franchise because it provides business and industry training. For example, The Maids offers seven weeks of business training, plus two days of culture training at headquarters, six days of admin training, and four days of on-site training at your location. It’s a cleaning business boot camp!

Here are the top cleaning franchises to consider:

You might also consider ISSA (one of the top five janitorial companies )—it’s actually an association that can recommend franchising options for you.

The next step to starting a cleaning business is to create a one-page business plan. You should also research the startup costs and make financial projections by forecasting how much money the cleaning business will earn and spend over the next two years.

If you’re seeking a large amount of financing from a bank or investor, you will need a traditional business plan . Most people use business plan software to assist with planning financial projections. If you find yourself wondering what an income statement, balance sheet , or breakeven point is, you will likely need software.

  • Create a One-page Business Plan
  • Set Up a Budget
  • Establish Your Cleaning Rates
  • Determine Your Net Income

You should be able to complete the one-page business plan in less than 15 minutes (assuming you’ve done your research). It’s simple: Write down one to two sentences to the questions in the free template below:

Showing a graphic of one-page business plan.

Along with the business plan, you need to estimate the financials of your cleaning business. You need to determine three figures: startup costs, estimated monthly expenses, and estimated monthly income.

The following are common expenses for a low-cost cleaning business.

  • Licenses and permits: $100–$500 to register as a limited liability company (LLC) .
  • Insurance: $500–$3,500 annually, depending on number of employees. Expect to pay a few hundred dollars per month.
  • Cleaning equipment and products: $300–$600 depending on the type of tools. High-quality vacuums can cost $200–$300, $10 for several large all-purpose cleaning solutions, $10 for a broom, $20 for a mop, and $20 for dusting supplies.
  • Advertising: $100–$200 for print and online marketing.
  • Labor: Roughly $14–$20 per hour for each employee, just counting wages.

Once you have your expenses estimated, you need to determine your rates and how much income you will earn every month.

Factors such as your location, competition, clientele, and interior condition will determine your exact rates. You can also earn additional revenue with upgrades such as window cleanings, appliance cleanings, or wall washings.

Consider these options when determining your rates:

  • Hourly rate: $30–$90 per hour. The hourly rate is the most common billing method. Establish an estimate for your hourly rate by calling competitors and inquiring about how much service would be.
  • Flat rate: $120–$150 for a single-family home. Determine this rate by estimating how long it will take to clean a particular house. Customers may prefer this rate because they know the exact amount to pay every month.
  • Square foot rate: It’s standard in the commercial cleaning business to charge a square foot rate. Expect to charge an office building anywhere from 5–20 cents per square foot.

Now that you have your startup costs, monthly expenses, and potential income, the next step is to determine your net income (income after expenses), and how long it will take to earn your initial investment back—also called breakeven.

For example, let’s say your startup costs are $4,000. Regarding monthly expenses, you determine that you’ll spend $1,000 every month, including your quarterly tax withdrawal (about 20% of income).

For income, if you clean 20 homes per month at $120 per home, that is $2,400 in revenue. Taking out the $1,000 in monthly expenses leaves you with $1,400 net income every month.

In this scenario, it will take you at least four months to break even and make your initial $4,000 back. Keep in mind that it’s likely you won’t have 20 homes in your first month of business. It may take longer than four months to build up this clientele and make your money back.

Ideally, you’ll want to use personal funds to start the business so you can avoid debt. That may not be possible if you’re starting a cleaning business with vehicles or a physical location. Whatever type of business you’re opening, remember you’ll still have to pay back the debt if the company fails.

Consider the following funding options to start your cleaning business:

  • Personal funds: Before using any of your personal funds to start the biz, transfer the money into a business bank account (discussed below).
  • Crowdfunding: This is a funding option many new cleaning businesses overlook. Use crowdfunding to raise funds from potential customers, such as family and friends, before opening. Use the funds to purchase equipment and then perform the prepaid services.
  • Credit cards: We don’t recommend taking on a substantial amount of debt to start your first business. However, if you choose to take on debt, a credit card is an option. If you have good credit, you can get a 0% introductory APR for 12 to 18 months.
  • Personal loan: Generally, we recommended you don’t take out a personal loan to start a cleaning business. The interest rate is relatively high (above 12%) because the loan isn’t secured to collateral.
  • Home equity loan: If you have equity in your home, you can take out a loan to start your business. Because this loan is tied to your home as collateral, the interest rate will be lower.
  • Rollover for business startups (ROBS): A ROBS is when you use 401(k) money to open a business—it is complicated and potentially risky, so carefully consider it. It is also only available for entities organized as a C corporation (C-corp).

Until you have at least a three-year history of income and expenses, or paid off equipment such as vehicles, don’t apply for a traditional bank loan or Small Business Administration (SBA) loan . Typically, banks don’t lend to startups.

If you’re franchising, a bank loan or franchise financing could be an option. The franchise may have a relationship with a bank and can organize funding for you. A bank may be open to financing a franchise if the overall failure rate is low.

Once you have the funds to start your cleaning business, it’s time to get your legal paperwork in order. You’ll need to get an employer identification number, register the business as a legal entity, and open a business bank account.

  • Get an Employment Identification Number
  • Register as a Legal Entity
  • Open a Business Bank Account

The employer identification number (EIN) is provided by the federal government to identify small businesses. You’ll use this number when filing taxes, opening a bank account, or getting a loan. You can get an EIN for free through the IRS . The entire process takes about 15 minutes.

All cleaning business owners need to register their business as a legal entity. Registering as a legal entity protects personal assets if a lawsuit were to ever occur against the business. Depending on your state, the cost to register a business is anywhere from $40 to $500.

Tip : Don’t try to save money by skipping this step! A cleaning business carries a risk—you’re using chemicals in the homes of your customers. If, for example, you ruined or broke something in a customer’s home, they could sue you for damages. Without a legal entity, your personal assets are at risk to cover damages.

  • Sole proprietorship: This is the default business structure if you don’t register your business as a legal entity. There are no legal protections with a sole proprietorship .
  • Limited liability company (LLC): An LLC is the legal entity you’ll most likely choose for your cleaning company. It’s easy to set up and takes little maintenance every year.
  • C corporation: A C-corp is more complicated to set up compared to an LLC. Often, business owners hire an attorney to assist in the setup. The C-corp is typically for larger companies that have multiple investors in the business.
  • S corporation: Technically, the S-corp isn’t a legal entity—it’s a tax designation. Congress created the S-corp so that small businesses could get similar tax advantages as corporations. You can use a custom calculator to determine if designating your LLC as an S-corp will save tax money.

To register your business, visit your state’s official business registration website. If you find the site cumbersome and challenging to navigate, consider using an online legal service to handle it for you.

Before incurring any expenses or taking on any new clients, get yourself a business bank account . As a business owner, you want to ensure you keep personal and business finances separate . Separate bank accounts help with keeping track of business income and expenses for tax purposes. Plus, this separation of finances helps the process of IRS audits go more smoothly.

If you have a current banking relationship, you can go to that bank to open a business checking account. However, if you’re still looking for a bank, consider Bluevine . It’s an online bank designed for small businesses. Bluevine charges no transaction or monthly fees and offers qualified accounts a high-interest rate of 1.5% annual percentage yield (APY) on balances up to $100,000.

Step 5: Get Proper Licenses & Insurance

A cleaning business is likely to need a license in the city where it’s operating. Regarding insurance, all cleaning businesses will need at least general liability insurance to cover any damages in a customer’s home. If you’re hiring employees, you’ll also need workers’ compensation insurance.

These are the general requirements you should look into:

  • Business License
  • General Liability Insurance
  • Janitorial Bond
  • Workers’ Comp

It’s likely your state won’t require a license for a cleaning business. To confirm there’s a license requirement, search on your state’s business regulation website.

Your city will likely require a General Business License . Most cities simply want a record of what businesses are operating. To obtain the General Business License, visit your city’s official government website.

For example, Atlanta requires all businesses to obtain a General Business License—even at-home and online businesses. The cost to acquire the license is $75. Failure to obtain a license can result in a $500 fine.

At a minimum, you’ll want to purchase general liability (GL) insurance . This insurance covers bodily damage and property damage. GL insurance for a small cleaning company will cost around $300 per year.

You may find that customers ask for proof of general liability insurance before hiring your cleaning business. They want to know whether they can collect on any damages your cleaning may cause in their home or business.

CoverWallet is a great option to check out for business insurance for your cleaning company . The marketplace will match you to a variety of carriers that fit your needs, helping you find policies that help with general liability, along with commercial property, workers’ comp, and any other customized needs.

You will try to hire the best employees for your cleaning business, but unfortunately, you can’t guarantee they won’t commit theft on the job. A janitorial bond ( surety bond ) protects the homeowner’s assets in the event of a theft.

Here’s how it works: If an employee steals an item from a customer’s home, the bond company will pay to replace it. The bond company puts your business on a payment plan so you can pay them back over time. This is preferable to a lawsuit or a large payment to the customer.

New cleaning companies definitely need a bond so that a significant expense from a theft doesn’t sink the business. A janitorial bond will cost around $200 per year.

If you have employees, you’ll need workers’ compensation insurance . This provides payments for medical bills, rehab costs, and lost wages for employees who get injured on the job. Workers’ comp will cost around $500 to $600 per employee each year.

You’re almost ready to accept your first customer! But first, you need to purchase the required equipment to get the job done. We’ve compiled a list of low-cost items to get your cleaning business started on a budget:

  • Cleaning uniform or apron
  • Paper towels
  • Microfiber cloths
  • Latex gloves
  • Scrubbing brushes
  • Toilet brush
  • Grout brush
  • All-purpose cleaner
  • Window cleaner
  • Wood cleaner
  • Tile and grout cleaner
  • Extendable duster
  • Disinfectants

If you’re starting on a budget, don’t get overwhelmed with the number of cleaning supplies—or brands. Remember that when first starting out, purchase items that will get the job done. Don’t spend more money—or go into more debt—than necessary.

Regarding your wish list cleaning items, write them down. You may want that premium vacuum now but resist the urge to acquire it. List your wish list items in your business plan. Indicate at what net income level you’ll make each purchase. You’ll have milestones to look forward to in your business!

Let’s talk about low-cost and free strategies to get your cleaning business noticed. Online marketing such as Google My Business, social media, and online directories are all free. Physical marketing materials will have a cost, but you can use them creatively to make a memorable impact on customers.

Online Marketing

Consider these free online marketing strategies to get your cleaning business in front of a digital audience:

  • Google Business Profile: Google’s free listing and business profile is especially helpful for attracting local customers. When a potential customer searches for what you sell (residential cleaning business), they’ll read your Google Business Profile before your website.
  • Social media: A great best piece of advice for social media success is to choose one platform and do it well. Choose whichever social platform you enjoy the most (for cleaning, it could be Facebook , Instagram , or TikTok ) and grow your following there.
  • Local business directories: For a cleaning business, you should be listed on at least Yelp and Yellow Pages. To determine other directories to be on, do a Google search for the specific service you provide, and see what directories show in the results. Also, as we mentioned earlier, consider joining cleaning industry trade association ISSA .

Physical Marketing Materials

There are several options for physical marketing materials, such as business cards , flyers, and postcards. Because we’re discussing marketing on a budget, we’re going to focus on one low-cost marketing strategy.

After every cleaning of a new home, leave a card with a handwritten note. In the note, thank the homeowner for their business and ask them to pass your card to anyone interested in getting their home cleaned.

When promoting your business with marketing materials, make sure to leave a small gift such as chocolates or something the homeowner would find beneficial, such as a small hand sanitizer. This is a persuasion tactic called reciprocity . This personal marketing strategy makes an emotional connection with the homeowner and makes them more likely to reciprocate a customer in return.

Network in Your Community

In-person networking is a memorable and effective way to get your business in front of potential customers. Experiment with attending several small business organizations in your city such as the Chamber of Commerce or Rotary Club. To make a lasting impact on an organization, volunteer to be in a leadership position.

We’ve discussed the necessary steps and several low-cost strategies to get your cleaning business up and running. If you’re a first-time business owner, consider starting a low-cost franchise to get the training and support you need. Once you have your first customers, you need to do great work—a clean home or office is your best marketing.

You May Also Like…

  • Our complete guide to starting a business
  • Learn how to market a new business and try local advertising ideas
  • How to make a website for your cleaning business

About the Author

Meaghan Brophy

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Meaghan Brophy

Meaghan Brophy is a Retail Expert at Fit Small Business focusing on small business retail and ecommerce content. Meaghan’s 10+ years of retail experience includes working at local book and dance supply stores, handcrafting gifts at an eco-friendly manufacturer, developing private label brands, and managing a team of more than 40 sales and service professionals at a local spa.

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How to Start a Cleaning Business in 7 Steps

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If you're looking to start a new business with low overhead, the absence of typical operating costs and reliable demand, a cleaning business might be a good choice.

Cleaning services tend to have lower up-front costs than other ventures, and this is one of the few businesses you can start operating quickly with little capital, provided you’re willing to work hard for modest profit and gradual gains.

Excepting some specialized cleaning chemicals and equipment, most cleaning jobs will entail the same products as your own household chores. Formal training or certifications aren’t required for typical home and office cleaning, but that doesn’t mean the job is easy. If it were easy, there wouldn’t be such a large market for domestic cleaners. That said, cleaning can be a lucrative and rewarding business for individuals with a great work ethic and customer service demeanor.

Read on to learn everything you need to know about how to start a cleaning business.

how to make a business plan for a cleaning company

Do your industry research

When you start mulling over how to start a cleaning business, make sure your work is worth paying for. Start with close friends or family — you might offer a free house cleaning in exchange for candid feedback and cleaning supplies. Alternatively, if you know someone who works as a cleaner, you could ask to accompany them on a job to make sure you have what it takes. The important thing is to make sure your personal cleaning standards meet the expectations of paying customers — the best way to do that is tackling a job for someone else.

You’ll also need to decide what kind of cleaning service you want to provide. Cleaning services range from one-person operations to national chains, and from the most basic light home cleaning to specialized services, like pressure washing and industrial carpet cleaning. If you have experience cleaning windows or another skilled service, it’s worth considering honing your business focus to your skills and resources.

Individual cleaners work primarily in personal residences, for a small number of clients — if you go this house cleaning route, you’ll spend less. Some independent contractors keep weekly appointments with a fixed schedule of clients and jobs. Other individuals are available for short-term or one-time services by the day or hour.

Finally, consider purchasing into an existing cleaning franchise opportunity . This option has its pros and cons — it might require a bigger upfront investment, but it will likely also offer a more streamlined process.

>> MORE: How to calculate startup costs

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

How to start a cleaning business in 7 steps

Cleaning businesses range from individual home cleaners to specialist industrial cleaning services. It’s important when figuring out how to start a cleaning business to determine the focus of your service early on because the upfront investment you make depends on the size of your team, the cost of equipment, and competitive rates in your local market. Home-cleaning businesses larger than a few individuals will need more structure than a service you operate alone or on the side of another job.

Once you’ve established a target market, you can start to flesh out the details of your business plan and make arrangements for transportation and supplies. You’ll want to get the word out about your service as soon as you’re far along enough to begin taking on clients. Depending on your personal network, you might start with friends or acquaintances, and expand to a larger market with an online presence and marketing.

Step 1: Fund your cleaning business

Financing a new venture can be the most difficult part when it comes to starting a cleaning business from scratch. This often requires entrepreneurs to borrow money from friends or family, take out a business loan , or spend on credit. Depending on the scale of the business, startup costs for a cleaning service can be comparatively low. This means you can keep debt to a minimum when first planning a cleaning business from scratch, then expand operations and spending as you generate revenue.

Generally, the costs associated with starting a cleaning business include the price of cleaning supplies and products, advertising, cleaning business insurance , and business licenses and permits. Supplies can usually be purchased for less money at big-box retailers.

The items you need will depend on your business's specialty, but products most cleaners use include mops, window cleaner, latex gloves, paper towels, brushes and the like. Once you establish your business, you may even be able to buy directly from manufacturers.

Step 2: Choose your market

The clientele you pursue and services offered should be based on local demands, in addition to your personal abilities and access to transportation. For example, if you need to be able to walk to your cleaning jobs, establish a radius you feel comfortable commuting within and focus your market research on that area. Individuals with access to a car or public transportation have more flexibility and can start by searching online for existing businesses that offer similar services.

Competitor research is a fundamental part of planning any business, so when you're wondering how to start a cleaning business, it’s worth taking time to research cleaning businesses in your area. Keep an eye out for services that other businesses seem to be missing.

When just starting out, residential cleaning is easier to get into than commercial cleaning. The commercial-cleaning business is usually dominated by large janitorial companies, and they typically have more resources at their disposal. Within the residential cleaning sector, you can narrow your market down even further — such as apartments or single-family homes.

Also, when selecting your market, keep in mind that you'll more than likely be doing your initial jobs on your own. So this means being selective in terms of the clients you choose to work with. You might not want to take on a job where you're cleaning a large mansion on your own, as this will probably take more time than it's worth. Further, doing the jobs on your own will minimize costs and provide you with the flexibility to plan work around your schedule.

Step 3: Find a specialty — and stick to it

Success as a cleaner will come down to the quality of the service you provide, whether that’s expertise in a specialized area — like cleaning carpets or porcelain — or simply efficient and friendly service. Specialized equipment and services are only worth providing if you already have experience or access to necessary resources; otherwise, training, equipment, and other costs might outweigh your cleaning revenue.

Once you do get to the point where it makes sense to specialize, options you might consider include commercial kitchen cleaning, eco-friendly cleaning, and tile and grout cleaning.

Step 4: Plan the business budget

Supplies and transportation are the two major expenses of basic cleaning services. Depending on the services you offer, your cleaning expenses will vary from very low for an individual cleaner, to considerably more for a business with a multiperson team and company vehicle. Once you establish a transportation and backup plan, you can start to estimate the other costs of starting up your business.


Transportation is essential to any mobile business like a cleaning service, and one of the most important prerequisites— before starting a job, you have to get there first.

Most cleaning services assume the responsibility of getting to and from cleaning jobs, so keep in mind that transportation arrangements and responsibilities will most likely fall on you.

The cost and amount of supplies you need to operate depends entirely on the services you offer and how many clients you have. If you’re cleaning a handful of private residences each week, you can buy supplies in bulk at retailers like Sam’s Club or Costco.

Some clients might prefer you to use their products. Wholesale vendors will likely require proof of your business’s legitimacy, but if you’re operating a bigger service, finding discounted prices from suppliers shouldn’t be a problem once you register the business.

Transportation and cleaning supplies are the main expenses for basic cleaning services, but equipment and other rentals will also add up. Unless you already own or have free access to equipment, special machines and cleaning agents for carpets, flooring, and exteriors can be costly rentals.

If you already know how to use a certain type of equipment, it’s worth investigating the costs of renting — you can always hold off on extra expenses until you’re more established.

>> MORE: 25 low-cost business ideas

Step 5: Register the business

The legal parameters around domestic services like house cleaning and babysitting aren’t always clear, especially when the service is just one individual and clients are paying in cash. The amount of registration and income reporting you need to do depends on the extent of your business (namely, your revenue).

Cleaning your aunt’s kitchen once a week in exchange for $20 doesn’t really constitute a business, so if you’re only providing services for immediate family, it’s probably safe to hold off on registering your business. If you’re making more than a few hundred dollars in a month, you need to use the formal channels for reporting income to the IRS.

You can choose to operate a cleaning business on your own as a sole proprietor or as a partnership with another individual, or you can set up a limited liability corporation if you want to separate your business and personal finances.

When considering how to start a cleaning business, you might also look into becoming a franchisee of a large cleaning services chain. The benefit here is that you already have built-in brand recognition, policies, and procedures. However, you won't have as much control over your business.

If you’re interested in working as a cleaner outside of homes, it’s worth noting that it’s much easier for private individuals to pay other individuals than it is for a business to pay an individual who is not an employee. Business registration and proper tax documentation are particularly important for cleaning services with corporate clients.

Commercial vs. consumer

Individuals working in private homes are classified as “consumer” cleaning services, whereas “commercial” cleaners like janitorial service providers have contracts with state or corporate entities.

1099 contractor

Depending on the services you offer, a local business might be willing to contract your services on a recurring basis. The IRS requires a business to provide a 1099 contract to individuals who provide services exceeding $600 annually.

When registering your business, you'll also need to pick a business name. You'll want to be thoughtful in the name you select for your business, as it is an important aspect of your marketing and branding efforts. The name you choose should reflect the services you provide, the values of your company, or some combination of both.

Step 6: Find and maintain clients

Increasingly, online forums and service platforms connect individuals with local cleaning businesses, but word-of-mouth still plays a big part in the domestic services industry. Consider asking clients who are particularly pleased with your cleaning services to share your Facebook page, or give them your business card to pass on to interested friends.

Since showing prospective clients your best work can be difficult, it’s a good idea to provide contact information of past customers who are willing to be available for references. Better yet, ask pleased customers to provide a written referral for your website.

Home cleaners often find new business through current clients. While you don’t want to rely on clients for new jobs, establishing a rapport with customers can help you build confidence, and in turn, they might let you know about potential opportunities.

An important part of finding and maintaining clients is having set rates that you can provide. According to HomeAdvisor, the average price to clean a single-family home is $120-$150.

These prices can be impacted by your location, level of competition, the services you offer, and other factors. In terms of your pricing model, there are three ways cleaning services will typically quote prices: by the hour, by the square footage of the area being cleaned, or with a simple flat rate.

Regardless of the pricing model you choose, it would be a good idea to do some market research to ensure your rates are competitive, especially when just starting out. What's more, you may also want to invest in a payment processor, such as Square, to help you accept payments for clients who want to pay via credit card. Just keep in mind that you will be charged fees for accepting credit card payments.

Step 7: Invest in advertising and expanding

Even if you rely on clients to find new customers, investing in an online presence for your service benefits your business in the long run. It’s important that current and potential customers can find you online — even if you don’t have a full website. Create a business Facebook page, and keep your contact information up-to-date.

Once you have an established service and roster of clients, you can sign up for a platform like , TaskRabbit , or Handy to make it easier for clients to find your business. Having customer reviews and a registered business will strengthen your online profile. For offline networking, consider printing business cards.


Start Your Dream Business

The bottom line

Cleaning may seem like a simple business, but it’s hard work. Before you make cleaning your side job or full-time career, it’s worthwhile to spend a few days “on the job” to ensure you’re cut out for the work.

With a cleaning service, you can incrementally take on more work and new customers as you get accustomed to the job. As you figure out your scheduling and accumulate regular customers, you’ll be able to optimize your time and spending, and continue to deliver excellent service, provided you take the right steps in advance.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

One blue credit card on a flat surface with coins on both sides.

How to write an effective cleaning services business plan

How to write an effective cleaning services business plan

Key takeaways

  • Write your executive summary last to create the most compelling start
  • Include an actionable business strategy and clear financial plan to prove your growth potential
  • Frame your cleaning business in a positive light—especially for lenders and others outside your team—but always be realistic

Cleaning your house—sweeping, mopping, vacuuming—are chores everyone has to do but few people love. It’s no wonder thousands of homeowners and business owners across the country outsource their cleaning every year. With a strategic cleaning services business plan , you can start a profitable new business that makes the most of this demand.

Here are six key sections you need to include in your business plan template to help you successfully start your cleaning company .

1. Executive summary

Every cleaning services business plan starts with a compelling executive summary that offers a concise overview of its contents.

First impressions are important, and the executive summary is your first chance to introduce your business and explain your purpose. If you’re sharing your business plan outside of your team—perhaps to lenders or potential business partners—it’s crucial to make your summary as enticing as possible. If not, they may not even read the rest of your plan. 

Even if you’re only sharing your business plan within your management team, a strong start gives busy managers the key facts about your business. This allows them to understand and implement your purpose and values until they have time to sift through the more detailed parts of your business plan. An executive summary also helps excite your team about the business they’re helping to build.

A solid executive summary should include:

  • A brief intro to your business
  • Your mission statement , which is a short, powerful phrase that defines what you do (for example, “to provide healthier, safer workspaces for professionals”)
  • What makes you stand out, as compared to other cleaning services
  • An overview of your business strategy and financial plan

Keep your summary brief and put the most impressive facts forward. This section should be no more than one page long, so make sure to leave out unnecessary minor details or flowery language. You can go into much greater detail with the rest of your business plan , which should be at least 30 pages long .

Some business owners find it better to write the executive summary last, which allows you to easily narrow down the best points to highlight and saves time on later revisions.

2. Business description

Your business description section is the place to talk about the details of your company and what it does best. Start off with a paragraph or two that provides details about:

  • Your company’s purpose: Are you a commercial cleaning company or a residential cleaning business ?
  • Your company history: Are you a startup ? If not, how long have you been in business? What experience do you bring to the table? 
  • Your location: Where do you operate? What area do you serve? Do you have office space?
  • Your team: How many employees do you have? How many people work in the front office? How many are on your janitorial team?
  • Your objectives: What specific, measurable goals do you have? You can update your cleaning business plan over time, but choose 1–3 goals you’ll focus on for the next three years, such as “increasing net profits by 110% and reaching 75% growth within our first year .”

Target market

No cleaning business can be the perfect fit for everyone. Be specific about the clientele you want to serve, including your ideal client’s demographics and interests. Explain the problems they’re facing that may lead them to search for a cleaning company .

As an example, a house cleaning service may specifically target upper-middle-class families with children and busy work lives. They need a cleaning company so they can have more time to relax and be with their kids.

If you’re not sure what types of clients you want to focus on yet, do some research on other cleaning businesses in your area. Who are their typical clients? Are there any noticeable gaps you could fill? Are there less saturated parts of your local cleaning industry you could enter?

Value proposition

Your value proposition explains why you’re uniquely suited to serve your target market . You can use this part of your cleaning services business plan to highlight your greatest strengths—for example, if your team members are cleaning industry veterans or if you use particularly high-quality or eco-friendly products.

Cleaning services

Cleaning services business plan: Man washing windows

It’s crucial for you to describe each type of cleaning service you offer. If you offer carpet cleaning , you may give some brief insight into what carpet materials you can clean and what carpet cleaning plans you offer. If you offer window cleaning services , specify whether you work with high-rises or only single-story buildings.

3. Market analysis

As the owner of a cleaning business , you need to keep an eye on trends in your industry and immediate market. The market analysis section of your cleaning services business plan shows your investors and partners both your knowledge and ability to succeed by answering questions like:

  • What is the current state of the cleaning industry ? Is demand or spending projected to grow? Who is seeking services right now?
  • Who are your competitors? Who are their potential customers ?
  • What opportunities and challenges will you face entering the market?
  • Despite the challenges, what gives you a competitive advantage? For example, you may be entering a saturated market, but you could still be the only office cleaning service in your area focused on serving small businesses .

Answer these questions as accurately as possible and back them up with thorough research and data. While you should always aim to put your cleaning business in a positive light to impress potential lenders, partners, and others, your business plan also serves as a guiding document for your company so it should be realistic. Your management team will benefit from understanding the actual challenges they’re facing and how you plan to overcome them.

4. Business strategy

Growth is essential for every company. In this portion of your cleaning services business plan , you’ll flesh out exactly the actions you’ll take to achieve that growth.

A great business strategy includes two components:

Pricing strategy

How you price your cleaning services can have a significant impact on your sales and your ability to reach your target audience. If you’re a new business , it can also affect your ability to attract new customers.

If you’re trying to attract money-conscious clients, it makes sense to offer coupons and deals on your services when you’re first launching your business. Coupons and deals can get their attention quickly, allowing you to make them loyal to your brand before you charge full price—which may still be at or below typical prices in your market. 

On the other hand, if you want to position yourself as a luxury cleaning business, your potential customers might not be seeking competitive pricing and be willing to pay more for higher-quality janitorial services .

Learn about nine pricing strategies you can implement in your business.

Sales and marketing strategy

The other essential component of your cleaning business strategy is your sales and marketing strategy , which explains how you intend to grow your cleaning company through driving business and making sales. This is where you can explain:

  • How you’ll generate leads
  • How you’ll engage those leads and drive them toward a purchase
  • How you’ll keep engaging and retaining customers over time

This section should include all of the strategies you’ll use to promote and market your cleaning business (with details), such as running social media ads, claiming your Yelp Business Page , sending emails, or using traditional marketing like direct mail or print ads.

Most business plans will also include a sales forecast here that explains the results you expect to see based on your marketing efforts.

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Promote your business to local customers.

5. Management summary

Woman cleaning a hotel room

The management summary of your cleaning services business plan details how your company will operate on a day-to-day basis. A strong management summary will prove your team’s competence as a whole. Below are some subsections to consider including in this part of your plan.

Business structure

This section is relatively simple—just explain who owns your company and what business structure you have ( sole proprietorship , LLC, S corporation, etc.). If you have any other stakeholders, such as employees with equity in your business, make sure to provide this information too.

Management structure

The people behind the wheel of your business are the ones who shape its direction the most. That’s why your business plan should provide a brief biography of each member of your leadership team, as well as their relevant experience. Highlight all of their education and credentials, along with any relevant career accomplishments. For example, if you have 10 years of experience as the operations manager of a national cleaning company, highlight that.

Operations plan

Create a visual organizational chart for readers ( these free templates can help), so potential investors can easily see the hierarchy structure within your company. How do your cleaning technicians receive assignments? Do you have a customer service representative taking calls? Expand on how your cleaning service functions in individual departments and as a complete unit.

6. Financial plan

Writing a business plan doesn’t have to cost any money unless you hire a business consultant to write it for you, which usually costs at least $1,500. However, as you’re writing your plan, you do need to be aware of the costs of running your business.

Use this section to describe what expenses you’ll face as a business. Separate any startup costs (like LLC formation costs ) from ongoing operational costs (like rent, payroll, and cleaning equipment expenses) to present a clear picture of your potential.

It’s critical to be highly accurate with your financial figures in your cleaning services business plan. Overestimating expenses is better than underestimating them so that you or your team aren’t surprised by any additional expenses later on. Do your research on average prices and expenses or even chat with other cleaning business owners if you’re not sure.

Using your sales forecast as reference, present your expected financials for the next three to five years. What will your profit and loss statements, cash flow statements, and other financial documents look like? Use charts and graphs with specific numbers whenever possible. You may want to work with an accountant on this step, as they can advise on what’s realistic.

Put your cleaning services business plan into action

Once your cleaning services business plan is complete, it’s time to start putting it into action. After launching your business, enact your business strategies. Your business plan should provide guidance for at least the next three years, though it’s perfectly normal to need to make adjustments to your objectives and strategies at any time. Get more tips on how to market your cleaning business to take your cleaning services to the next level.

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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How To Write a Cleaning Services Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for cleaning services businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every cleaning services business owner should include in their business plan.

Download the Ultimate Cleaning Business Plan Template

What is a Cleaning Services Business Plan?

A cleaning services business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Cleaning Services Business Plan?

A cleaning services business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Cleaning Services Business Plan

The following are the key components of a successful cleaning services business plan:

Executive Summary

The executive summary of a cleaning services business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your cleaning services company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your cleaning services business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your cleaning services firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a cleaning services business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the cleaning services industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a cleaning services business may include:

  • Small businesses
  • Commercial businesses
  • Industrial businesses

List the needs and wants of each customer segment, as they relate to your cleaning services. For example, a small business owner may need their office cleaned on a regular basis, but may not have the time or resources to do it themselves. Conversely, a homeowner may want their home cleaned but may not be willing to pay for professional services.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or cleaning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your cleaning services business via word-of-mouth.

Operations Plan

This part of your cleaning services business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a cleaning services business include reaching $X in sales. Other examples include expanding to a new city or adding additional services.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific cleaning services industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Cleaning Services Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Cleaning Services Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup cleaning services business.

Sample Cash Flow Statement for a Startup Cleaning Services Business

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your cleaning services company. It not only outlines your business vision, but also provides a step-by-step process of how you are going to accomplish it.

Now that you know what should be included in a cleaning services business plan, it’s time to get started on writing your own. The template we’ve provided can help you get started, but don’t forget to personalize it to reflect your unique company and its goals.   

Finish Your Cleaning Business Plan in 1 Day!

Wish there was a faster, easier way to finish your Cleaning business plan?

With our Ultimate Cleaning Business Plan Template you can finish your plan in just 8 hours or less!

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How to create a cleaning business plan

  • Jeremy Greenbaum

How to create a cleaning business plan

A business plan for your cleaning business is a structured and detailed document that outlines the goals, strategies and operational details of a venture focused on providing cleaning services to residential, commercial or industrial clients. This comprehensive plan serves as a roadmap for individuals starting a business in the cleaning industry, providing a clear outline of the company's objectives, target market, marketing strategies, service offerings, financial projections and growth plans.

This strategic blueprint assists you in pinpointing the unique features of your cleaning services and gaining a solid grasp of the competitive landscape. Learn how to create an effective business plan when starting a cleaning business by following the steps below. Also make sure to check out these service business examples to help you get started:

Not sure what type of cleaning business to start? Our guides to starting a pressure washing business, or starting a pool cleaning business are great for inspiration.

Creating a thorough cleaning business plan is essential for the success of your cleaning business ideas . It serves as a guide for your business, helps in attracting investors and funding, and informs your decision-making process. Here are the six main parts of a cleaning business plan:

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary of a cleaning business plan provides a concise overview of the entire plan. It highlights the key components of the plan, including the business's objectives, target market, competitive advantage and financial projections. The purpose of the executive summary is to give readers a snapshot of the business plan's main points without delving into every detail. It serves as a tool to captivate the reader's interest and provide a quick understanding of the business's potential.

Example of an executive summary for a cleaning company: “SparkleClean Services is a professional cleaning company committed to delivering exceptional cleaning solutions to residential and commercial clients in the local area. Our mission is to create clean and comfortable environments that enhance the quality of life for our customers. With a team of trained professionals, eco-friendly cleaning products and a dedication to excellence, we are poised to become a trusted name in the cleaning industry.”

02. Business and domain names

Choosing a suitable business name and domain name is crucial for a cleaning business. A compelling name helps create a strong brand identity and builds trust with clients. Utilizing a business name generator (or specifically a small business name generator ) can inspire creative ideas. Note that your domain name should mirror your company name and be easily memorable. Before finalizing your name, ensure the domain is available and aligns with your brand image.

Learn more about registering your business , which you’ll want to do once you’ve landed on a business name and a legal structure.

03. Market analysis and research

Market analysis and research are essential in understanding the cleaning industry's competitive landscape. Research should delve into market trends, customer preferences and competitors' strengths and weaknesses. This analysis aids in forming a targeted marketing strategy and identifying opportunities for differentiation. By understanding the market dynamics, the business can tailor its services and approach to effectively meet customer needs.

04. Operations plan

An operations plan outlines the operational aspects of the cleaning business. It includes details about location, premises, equipment and staffing needs. Determining the optimal location based on target clientele, securing suitable premises, acquiring necessary cleaning equipment and establishing a staffing plan are crucial components. This plan ensures efficient day-to-day operations and the ability to deliver consistent and high-quality services.

05. Marketing and advertising plan

The marketing and advertising plan outlines strategies for promoting the cleaning business. This includes defining the target audience, determining pricing structures and selecting effective advertising channels. For a cleaning business, local advertising, word-of-mouth referrals and digital marketing techniques can be effective. Leveraging social media, creating informative content and offering promotional deals can help attract and retain customers.

Need some help making a cleaning logo ? Check out these cleaning logo ideas and Wix’s free logo maker .

06. Financial plan

The financial plan is a critical section that details the business's financial projections, funding sources and timeline for profitability. It includes startup costs, revenue projections, anticipated expenses and potential profits. This section outlines how the business will be funded initially and sets a time frame for achieving profitability. It serves as a roadmap to ensure the financial health and sustainability of the cleaning business.

Thinking of starting another type of business? Check out some of these creative service business ideas  for inspiration.

steps to developing a business plan

Cleaning business plan example: FreshStart cleaning services

Below is an example of a business plan template for a fictional cleaning business named FreshStart. Feel free to use this template as a guide and tailor it to your business.

FreshStart Cleaning Services aims to provide top-quality residential and commercial cleaning solutions to clients in the local area. Our commitment to delivering exceptional results, using eco-friendly products and ensuring customer satisfaction sets us apart in the industry. With a dedicated team and a focus on exceeding expectations, we are poised to establish FreshStart as a trusted cleaning service provider.

02. Company and domain names

Company Name: FreshStart Cleaning Services

Domain Name:

The name "FreshStart Cleaning Services" reflects our commitment to revitalizing spaces and creating clean environments. The corresponding domain name,, aligns with our brand identity and provides a user-friendly online platform for clients to learn about our services and make inquiries.

Our market research highlights the increasing demand for professional cleaning services due to busy lifestyles and a heightened focus on cleanliness. We identified key competitors and analyzed their offerings, pricing strategies and customer reviews. This research guides our efforts to provide unique services that cater to specific client needs and preferences.

Location: strategically situated in a central location to access target areas efficiently

Premises: acquiring a small office space for administrative purposes

Equipment: investing in state-of-the-art cleaning equipment and eco-friendly products

Staffing: hiring trained cleaning professionals and conducting regular training for skill enhancement

Our marketing plan includes:

Local advertising: distributing flyers, posters and business cards in target neighborhoods

Digital presence: creating a user-friendly website with service descriptions, customer testimonials and a simple contact form

Social media: regularly posting cleaning tips, before-and-after photos and client testimonials to engage and attract clients

Referral program: encouraging satisfied customers to refer friends and family with incentives

Startup costs and funding

Equipment purchase: $5,000

Office setup: $2,000

Marketing materials: $1,500

Initial marketing: $2,000

Operational expenses (1st quarter): $8,000

Total startup costs: $18,500

Funding sources

Personal savings: $8,500

Small business loan: $10,000

Total funding: $18,500

Revenue projections

Year 1: $100,000

Year 2: $150,000

Year 3: $200,000

Equipment maintenance: $1,000 per year

Staff salaries: $60,000 per year

Marketing and advertising: $5,000 per year

Operational expenses: $20,000 per year

Profit and loss projection

Year 1 net profit: variable based on revenue and expenses

Time frame for profitability

FreshStart Cleaning Services anticipates achieving profitability within the first year of operation by effectively implementing marketing strategies, delivering exceptional services and building a loyal customer base.

Benefits of creating a cleaning business plan

When starting a cleaning business, creating a comprehensive and clear business plan is important for several key reasons:

Strategic guidance: A well-crafted business plan offers a strategic direction for the cleaning business. It defines the short-term and long-term goals, helping the business owner maintain a focused and organized approach to achieving these objectives.

Investor confidence: Investors and lenders often require a detailed business plan before investing or providing loans to a new venture. A comprehensive plan demonstrates the entrepreneur's commitment, professionalism and clear vision, thereby increasing the likelihood of raising money for the business .

Operational clarity: The plan outlines the day-to-day operations of the cleaning business, covering service offerings, scheduling, pricing, staffing and quality control measures. This clarity ensures smooth operations and consistency in service delivery.

Financial projections: A critical component of the business plan is the financial section, which provides projections for revenue, expenses, cash flow and potential profitability. These projections guide financial decisions, budgeting and resource allocation.

Risk management: A comprehensive business plan assesses potential risks in the cleaning industry and outlines strategies to mitigate them. This proactive approach helps the business anticipate challenges and formulate contingency plans to address them effectively.

Business growth and expansion: The plan outlines a roadmap for growth and expansion, including strategies for increasing service offerings, entering new markets and scaling operations. This forward-looking approach ensures the business remains adaptable and prepared for expansion opportunities.

Business website: A clear and comprehensive business plan also often includes plans for a business website. As you’re building your website with a website builder like Wix, your business plan can inform how you use your website for marketing, showcasing your services, receiving inquiries and building a professional brand image.

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Still trying to decide on the best type of business to pursue? Check out the below guides.

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How to start a frozen food business

How to start a DJ business

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How to start a virtual assistant business

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How to start a pool cleaning business

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Cleaning Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Cleaning Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Cleaning Business Plan

You’ve come to the right place to create your Cleaning business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Cleaning businesses.

Below are links to each section of your Cleaning service business plan template:

Next Section: Executive Summary >

Cleaning Business Plan FAQs

What is a cleaning business plan.

A cleaning company business plan is a plan to start and/or grow your cleaning business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your cleaning company business plan using our Cleaning Business Plan Template here .

What Are the Main Types of Cleaning Businesses?

The most common cleaning service businesses are residential and commercial cleaning businesses. There are also cleaning service businesses that offer more specific services like windows cleaning, washing, carpet cleaning, swimming pool cleaning, and car washing.

What Are the Main Sources of Revenues and Expenses for a Cleaning Business?

The primary source of revenue for a cleaning business is its cleaning fees. Most companies charge an hourly rate for their services.

The key expenses for a cleaning business are labor expenses and supplies.

How Do You Get Funding for Your Cleaning Service Business Plan?

Cleaning company business plans are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a cleaning service business plan and a commercial cleaning business plan.

What are the Steps To Start a Cleaning Business?

Starting a cleaning business and becoming a business owner can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals, get started faster and lead to a thriving business.

1. Develop A Cleaning Business Plan - The first step in starting a business is to create a detailed cleaning business plan that outlines all aspects of the venture. This should include potential market size and target customers, the cleaning services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your cleaning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cleaning business is in compliance with local laws.

3. Register Your Cleaning Business - Once you have chosen a legal structure, the next step is to register your cleaning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your cleaning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Cleaning Equipment & Supplies - In order to start your cleaning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cleaning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cleaning business and cleaning business planning:

  • How to Start a Cleaning Business

Where Can I Get a Cleaning Business Plan PDF?

You can download our free cleaning business plan template PDF here . This is a sample cleaning business plan template you can use in PDF format.

Other Business Plan Templates

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Write a Business Plan for Cleaning Company in 9 Steps: Checklist

By alex ryzhkov, resources on cleaning company.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Are you passionate about cleanliness and looking to start your own cleaning company? Well, you're in luck! The cleaning industry is booming, with an estimated market size of $74 billion in 2021 and an annual growth rate of 4.2%. With the rising demand for hygienic and clean environments, there has never been a better time to enter the industry. But how do you go about writing a business plan for your cleaning company? Don't worry, we've got you covered. In this blog post, we'll provide you with a checklist of 9 essential steps to help you create a comprehensive and effective business plan. Let's get started!

Research The Cleaning Industry And Identify The Target Market.

In order to start a successful cleaning company, it is crucial to thoroughly research the cleaning industry and identify your target market. This step will help you gain valuable insights into the industry, understand its trends and challenges, and determine the potential demand for cleaning services in your area.

Begin by conducting a comprehensive market research to gather information about the cleaning industry. Understand the scope of the industry, including the types of cleaning services that are in demand, the current market trends, and the overall growth potential. This will help you assess the viability and profitability of your cleaning business.

  • Research various cleaning niches, such as residential, commercial, or specialized cleaning services, and identify which one aligns best with your skills and expertise.
  • Consider the geographical location of your target market and analyze the demand for cleaning services in that area.
  • Study the competition in your target market to identify gaps or areas where you can differentiate your cleaning company.

Once you have a clear understanding of the cleaning industry, it is important to identify your target market. This involves defining the specific group of customers or businesses that you will focus your marketing efforts on. Consider factors such as demographics, psychographics, and geographic location to narrow down your target market.

By identifying your target market, you can tailor your cleaning services and marketing strategies to meet their specific needs and preferences. This will enable you to position your cleaning company as the ideal choice for your target customers.

Overall, the research phase of identifying the cleaning industry and target market is a crucial step in developing a successful business plan for your cleaning company. It will provide you with the necessary insights to make informed decisions and design effective strategies that will help you stand out in a competitive industry.

Conduct Market Analysis Including Competitors And Potential Customers.

When starting a cleaning company, conducting a thorough market analysis is essential to understand the competitive landscape and identify potential customers. This analysis will provide valuable insights that can help shape your business strategy and ensure you stand out in the market.

Firstly, research your local cleaning industry to gain a clear understanding of the market size, trends, and growth potential. Identify the major players in your area, their offerings, pricing strategies, target markets, and any gaps in their services that you can capitalize on.

  • Consider observing your competitors' marketing efforts, such as flyers, websites, and social media presence, to gain insights into their branding and promotional strategies.
  • Explore online platforms and directories where cleaning companies are listed to understand how they present themselves to potential customers.
  • Attend industry events and network with cleaning professionals to gain insights and build valuable connections.

Next, identify your potential customers and their specific cleaning needs. Determine the target market segments, such as residential customers, small businesses, or commercial spaces. Analyze their preferences, pain points, and the factors that influence their decision-making process when choosing a cleaning service.

By understanding your target customers, you can tailor your services and marketing messages to address their specific needs. For example, if your research reveals that many potential customers are concerned about the ecological impact of cleaning chemicals, you can highlight your company's commitment to using eco-friendly products and safe cleaning methods.

Additionally, analyze the demographic and geographic factors that can impact your business. Consider factors such as the population density, income levels, and the presence of competitors in specific neighborhoods or commercial districts.

  • Consider conducting surveys or interviews with potential customers to gather firsthand insights into their cleaning preferences and pain points.
  • Utilize online tools, such as social media analytics or keyword research, to understand the online behavior and preferences of your potential customers.
  • Stay updated on industry trends and changes in consumer behavior that may influence the demand for cleaning services.

By conducting a comprehensive market analysis, you can position your cleaning company effectively, differentiate yourself from competitors, and tailor your services to meet the specific needs of your target customers. This understanding will be a valuable foundation for developing a successful business plan.

Define The Unique Selling Proposition And Positioning Of The Cleaning Company.

One of the crucial steps in writing a business plan for a cleaning company is defining its unique selling proposition (USP) and positioning in the market. The USP is what sets your cleaning company apart from the competition and gives it a competitive advantage.

To define your USP, start by understanding the needs and pain points of your target market. What are their specific requirements when it comes to cleaning services? Are they looking for eco-friendly cleaning solutions, prompt and reliable service, or exceptional attention to detail? Identifying these needs will help you build your USP around catering to them.

  • Conduct thorough market research to identify gaps or unmet needs in the cleaning industry.
  • Consider surveying potential customers to gather insights into their preferences and expectations.

Once you have identified your USP, it's important to highlight it in your positioning strategy. Positioning refers to how you want customers to perceive your cleaning company in relation to competitors. Do you want to be seen as the most affordable option, the most reliable, or the most eco-conscious? Choose a positioning strategy that aligns with your target market's values and preferences.

  • Research your competitors' positioning strategies to differentiate your cleaning company effectively.
  • Highlight your USP in your company's mission statement, tagline, and marketing materials to reinforce your positioning.

Remember, your USP and positioning strategy should guide all aspects of your business, including your marketing efforts, pricing strategy, and service offerings. By clearly defining your USP and positioning, you can attract and retain customers who value the unique benefits your cleaning company provides.

Determine The Range Of Cleaning Services To Be Offered.

When determining the range of cleaning services to offer as part of your cleaning company, it is important to consider the needs and demands of your target market. Conduct thorough market research and identify the specific cleaning services that are in high demand.

1. Identify popular cleaning services:

  • Deep cleaning: Offer a comprehensive deep cleaning service that includes thorough cleaning of all areas and surfaces, ensuring a spotless and sanitized environment.
  • Window cleaning: Provide professional window cleaning services for both residential and commercial properties, ensuring crystal clear and streak-free windows.
  • Carpet and upholstery cleaning: Offer expert cleaning services for carpets and upholstery, effectively removing stains, dirt, and allergens.
  • Office cleaning: Cater to the specific needs of businesses by offering office cleaning services, including dusting, vacuuming, and sanitizing workspaces.
  • Consider conducting a customer survey or feedback to determine additional cleaning services that your target market desires.
  • Stay up-to-date with the latest cleaning trends and technologies to offer innovative services that set your cleaning company apart.
  • Offer customizable cleaning packages or add-on services to cater to specific client preferences and requirements.

2. Evaluate specialization:

Consider specializing in specific cleaning services, such as eco-friendly cleaning or post-construction cleaning, to differentiate your company from competitors and target specific niches within the cleaning industry.

3. Assess equipment and resources:

Ensure you have the necessary equipment, supplies, and resources to provide the selected range of cleaning services. Invest in high-quality cleaning tools and products to deliver exceptional results.

4. Training and certification:

Ensure your cleaning staff receives proper training and certification in the specific services being offered. This will instill confidence in your clients and guarantee professional and efficient service.

By determining the range of cleaning services to offer, you can tailor your business to meet the specific needs of your target market, differentiate yourself from competitors, and position your cleaning company as a reliable and trusted service provider.

Research And Select The Appropriate Legal Structure And Register The Business.

Researching and selecting the appropriate legal structure for your cleaning company is an important step in establishing a solid foundation for your business. The legal structure you choose will determine the level of personal liability, tax obligations, and administrative requirements you will have as a business owner.

First, you need to consider whether you want to operate as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each legal structure has its advantages and disadvantages, so it's crucial to thoroughly research and understand the implications of each option.

  • A sole proprietorship is the simplest form of business structure, where you operate the business as an individual. You have complete control over decision-making and retain all profits but are personally liable for any debts or legal issues.
  • A partnership involves two or more individuals who share ownership and responsibilities. Each partner contributes to the business and shares profits and losses, but also shares the liability.
  • An LLC provides limited liability protection to its owners, separating their personal assets from business liabilities. It also offers flexibility in management structure and tax benefits.
  • A corporation is a separate legal entity from its owners, providing limited liability protection and the ability to raise capital through the sale of stock. However, it has more complex legal and administrative requirements.

Once you have chosen a legal structure that best suits your cleaning company, you need to register your business with the appropriate government authorities. This typically involves filing necessary documents and paying any required fees. The registration process may vary depending on your location, so it's essential to consult with a legal professional or visit the relevant government websites to ensure you complete all the necessary steps.

  • Consult with a business attorney or accountant to understand the legal and tax implications of each legal structure before making a decision.
  • Consider the long-term goals and growth plans for your cleaning company when selecting a legal structure.
  • Research the local regulations and requirements for registering a business in your area to ensure compliance.
  • Keep all necessary documentation and paperwork organized to facilitate the registration process.

Develop A Comprehensive Pricing Strategy For Various Cleaning Services

When it comes to running a cleaning company, one of the most important aspects is developing a comprehensive pricing strategy for the various cleaning services offered. Setting the right prices is essential to ensure that your business remains competitive and profitable. Here are a few key considerations to keep in mind when developing your pricing strategy:

  • Research the Market: Conduct thorough market research to understand the pricing trends within the cleaning industry. This will help you determine the average rates charged by competitors for similar services. Take note of any unique features or offerings of your cleaning company that could justify higher prices.
  • Consider Costs: Calculate all the costs associated with providing each cleaning service, including labor, cleaning products, equipment, and overhead expenses. This will give you a clear idea of the minimum price required to cover your costs and make a profit. Remember to account for any seasonal or fluctuating expenses.
  • Segmentation: Consider segmenting your pricing based on different factors, such as the type of service, the size of the space, or the frequency of cleaning. This can help you provide tailored pricing options to meet the diverse needs of your customers and optimize your revenue potential.
  • Value-Based Pricing: Determine the unique value proposition that sets your cleaning company apart from competitors. If you offer specialized services, use eco-friendly products, or have highly trained staff, you can justify charging premium prices. Market the benefits of your services to emphasize the value customers will receive.
  • Consider offering different pricing packages to cater to different customer budgets and needs. This can include basic, standard, and premium packages.
  • Keep track of industry trends and adjust your pricing strategy accordingly. Regularly review and update your rates to ensure they remain competitive and reflective of your costs.
  • Offer discounts or promotions to attract new customers or encourage repeat business. Consider loyalty programs or referral incentives to strengthen customer relationships.
  • Regularly analyze and evaluate the effectiveness of your pricing strategy. Use feedback from customers and monitor financial performance to make necessary adjustments.

Developing a comprehensive pricing strategy for your cleaning services is crucial for the success of your business. By conducting thorough research, considering costs, segmenting your pricing, and emphasizing your unique value proposition, you can set prices that are both competitive and profitable. Remember to regularly evaluate and adapt your pricing strategy to remain responsive to market dynamics and customer expectations.

Create A Marketing Plan To Reach The Target Audience And Promote The Business

Once you have defined your target market and identified your unique selling proposition, it's time to create a comprehensive marketing plan to effectively reach your audience and promote your cleaning business. A well-executed marketing plan can help you generate leads, build brand awareness, and ultimately drive sales.

1. Define your marketing objectives: Start by clearly defining your marketing objectives. These could include increasing brand awareness, generating leads, or building customer loyalty. By setting specific and measurable goals, you can better evaluate the success of your marketing efforts.

2. Identify your target audience: Understand your target audience's demographics, needs, and preferences. This will help you tailor your marketing messages and choose the most effective channels to reach your potential customers.

3. Craft a compelling brand message: Develop a unique and compelling brand message that communicates the value and benefits of your cleaning services. Highlight what sets your business apart from competitors and why customers should choose you.

4. Choose your marketing channels: Determine which marketing channels are most relevant and effective for reaching your target audience. This could include online platforms such as social media, search engine marketing, and email marketing, as well as traditional channels like print advertisements and direct mail.

5. Develop a content strategy: Create relevant and engaging content that resonates with your target audience. This could include blog posts, videos, or informative guides that provide valuable cleaning tips and insights. Establish yourself as an authority in the industry and build trust with potential customers.

6. Utilize online platforms: In today's digital age, having a strong online presence is crucial. Create and optimize your website to attract organic traffic and showcase your services. Leverage social media platforms to engage with your audience, share updates and promotions, and build a community of loyal customers.

7. Leverage online reviews and testimonials: Encourage your satisfied customers to leave positive reviews and testimonials online. This will not only help build trust and credibility but also attract new customers who rely on reviews when making purchasing decisions.

  • Offer special promotions or discounts to incentivize new customers to try your cleaning services.
  • Collaborate with other local businesses or influencers in the industry to expand your reach and gain exposure.
  • Monitor and measure the effectiveness of your marketing efforts using analytics tools to make data-driven decisions and optimize your strategies.

By creating a well-rounded marketing plan, you can effectively reach your target audience and promote your cleaning business. Remember to continuously evaluate and refine your strategies based on customer feedback and market trends to stay ahead of the competition.

Identify And Acquire Necessary Cleaning Equipment, Supplies, And Resources.

Once you have determined the range of cleaning services your company will offer, it is crucial to identify and acquire the necessary cleaning equipment, supplies, and resources to effectively carry out these services. By ensuring you have the right tools and products at your disposal, you can deliver high-quality cleaning results, establish client trust, and ultimately build a successful cleaning business.

Tip 1: Begin by making a comprehensive list of the cleaning equipment and supplies needed for each specific service you will provide. This ensures that you have a clear understanding of what is required and can avoid overlooking any essential items.

  • Gather information on the best cleaning equipment brands and models available in the market that align with your business needs and budget.
  • Consider the specific requirements of your target customers and the cleaning industry standards to determine the ideal equipment and supplies to invest in.
  • Take into account the size and scope of your cleaning projects to determine the quantity and capacity of the equipment and supplies needed.

Tip 2: Identify reliable suppliers or vendors who can provide you with the required cleaning equipment, supplies, and resources.

  • Research reputable suppliers in your area or online who offer high-quality products and competitive pricing.
  • Read customer reviews and testimonials to ensure the supplier has a track record of providing reliable and efficient service.
  • Establish a relationship with the supplier to ensure a consistent and ongoing supply of the necessary equipment and supplies.

Tip 3: Consider the environmental impact of the cleaning products and equipment you choose.

  • Opt for eco-friendly cleaning products and equipment to align with your company's focus on using safe and sustainable cleaning methods.
  • Ensure that the cleaning products and equipment you select are approved and meet industry standards for effectiveness and safety.
  • Explore options for recycling or proper disposal of cleaning waste and equipment to minimize environmental harm.

By carefully identifying and acquiring the necessary cleaning equipment, supplies, and resources, you can equip your cleaning company with the tools needed to deliver exceptional cleaning services. This will not only help you stand out among competitors but also ensure customer satisfaction, fostering long-term relationships and business growth.

Develop A Financial Plan Including Budgeting, Forecasting, And Securing Financing If Needed.

Developing a comprehensive financial plan is crucial for the success and sustainability of your cleaning company. It involves budgeting, forecasting, and securing financing, if needed, to ensure smooth operations and growth. Here are some important steps to consider:

  • Budgeting: Start by creating a detailed budget that outlines your anticipated expenses and projected revenues. Include costs such as equipment, supplies, employee wages, insurance, marketing, and administrative expenses. This will help you determine the amount of capital you need to start your business as well as your monthly operating costs.
  • Forecasting: To forecast your financial future, analyze industry trends, competition, and the potential demand for your services. Consider factors such as the growth rate of the cleaning industry, consumer preferences, and economic conditions. Use this information to estimate your future revenues and expenses, allowing you to make informed decisions and plan for contingencies.
  • Securing Financing: Assess whether you need financing to start or expand your cleaning company. Research different funding options such as small business loans, lines of credit, or grants. Prepare a solid business plan and financial projections to present to potential lenders or investors. Remember to thoroughly compare terms, interest rates, and repayment options before choosing the right financing solution for your needs.
  • Consider starting with a conservative budget to ensure financial stability during the early stages of your business.
  • Regularly review and update your financial plan to adapt to changing market conditions and achieve your business goals.
  • Explore alternative financing options such as crowdfunding or seeking partnerships to access additional capital.
  • Consult with an accountant or financial advisor to ensure accuracy and maximize the effectiveness of your financial plan.

In conclusion, writing a business plan for a cleaning company involves several essential steps. By conducting thorough research of the cleaning industry, identifying the target market, and analyzing competitors, you can position your cleaning company for success. Defining your unique selling proposition, determining the range of services, and developing a comprehensive pricing strategy will help you stand out in the market. Additionally, creating a well-crafted marketing plan, acquiring necessary resources, and developing a solid financial plan will ensure the growth and sustainability of your cleaning business. By following these nine steps, you can confidently start and run a successful cleaning company that provides top-quality services to your clients.

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Cleaning Service Business Plan

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Mother's House Cleaning Service

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

The wealthy single income families,  and affluent double income families  of Cleanly,Wa are in need are a house cleaning service that is professional, trustworthy, and highly effective. Our services are well worth our fees.

Mother’s House Cleaning Service’s mission is to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Mother’s House Cleaning Service will be focusing on two upper socio/economic groups. The first is the affluent where only one spouse works. Although the other spouse is at home and has time to clean, he/she chooses not to.

Our second segment of the market that we are targeting is the two income family. Both spouses work long hours and have no time to clean or do laundry. Further it is essential that we are trustworthy and professional. We will be given a key to gain entry to a empty house. We take that trust very seriously.


The residential house cleaning niche is a subset of the larger cleaning business.. The residential house cleaning market is serviced predominately by independent companies. There are however, a few large franchises. Residential services are divided into a couple of different categories, maid or house cleaners, carpet cleaners, window cleaners, and a variety of other services that are required on a less frequent basis. They are far more restricted in their range of offered services relative to the commercial janitorial services.

We are a high end house cleaning service that can be completely trusted in client’s home. MHCS will offer a wide range of services to the residential client, from general room cleaning, to laundry,  to child/pet disasters.


We will have over 200,000 of sales our first year. We will be making a net profit by year 3. We are investing in training our employees which will pay off later when they develop great word of mouth and clients that trust implicitly.

Financial Highlights by Year

Financing needed.

Sarah will be investing $15,000 of her own money and her family and friends will invest the additional $60,000. They understand that it will take about 5 years but Sarah plans on paying back her friends and family

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Problem & solution, problem worth solving.

The wealthy single income families,  and affluent double income families  of Cleanly,Wa are in need are a house cleaning service that is professional, trustworthy, and highly effective. Our services are well worth our fees. 

Our Solution

Mother’s House Cleaning Service’s mission is to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Target Market

Market size & segments.

Mother’s House Cleaning Service will be focusing on two upper socio/economic groups. The first is the affluent where only one spouse works. Although the other spouse is at home and has time to clean, he/she chooses not to. This spouse would rather volunteer for a public interest organization, play tennis and golf, or just spend time how he/she chooses to. They have no desire to clean the house. To them that is not enjoyable and they have the money to pay someone to do that kind of work. This market has annual incomes over $200,000 and live in expensive houses. While Cleanly, WA only has 650 families that fall into this category, this group reliably uses cleaning services.

Our second segment of the market that we are targeting is the two income family. Over the last couple of decades, the number of two-income households have increased, to a point where in parts of the country they exceed one income families. Our target customer is two income families whose combined annual income is over $125,000. These families don’t really have the time to clean, can afford a cleaning service, and choose to hire a service because the opportunity costs are too high to waste time cleaning their house. These households are typically age 32-55 and live in houses valued over $250,000. Cleanly has approximately 10,000 families that fall into this demographic. It is this segment which has tremendous potential for us. Nearly 80% of dual income households use an outside cleaning service for some of their house cleaning according to the U.S. Department of Commerce.

Additionally, there are some potential customers that MHCS has labeled as assorted "well-off" households. These are families that have the money for our services that do not fit neatly into the two previous categories.

Current Alternatives

Although there are lots of competitors in the cleaning service space, there is good reason for this competition, demand is high. Plenty of maid/janitorial services have waiting lists, they are unable to meet demand. Additionally, many of the maid and janitorial services are "mom and pop" operations without enough employees. Cleaning service customers want quality, and not everyone in the cleaning service space offers quality. How often when you ask one of your friends for a referral do they tell you they have been using a bunch of different companies and they have yet to find one that they are truly happy with.

Our Advantages

Our competitive advantage will be based on our large investment in human capital. MHCS begins with a rigorous training program for new employees. At the outset, employees with be trained on how to clean. Granted everyone has some idea on how to clean, but we will show them a methodical way producing a far cleaner home more efficiently. We will then be training employees to work effectively on teams. While there are some households that prefer individual cleaners instead of a team, a request that we are more then happy to oblige, we generally work in teams as they are more efficient. Working efficiently on a team takes training, and through this team training, we are able to make significant gains in efficiency.

The next topic of training involves professionalism. We provide our employees the tools necessary to impress our most affluent clients. Professionalism is a skill that is used throughout the service call, from the way the employee greets and interacts with the client, to the way they clean, to the way they act when they break that priceless vase (which in the inevitable case that we do break something, we have specific guidelines for the employee to follow to resolve the conflict).

We finally train our employees to know what the expectations of our clients are. We will provide them the tools needed to exceed these expectations.

This extensive training, both up front, as well as continuously (called our continuous learning system) builds a trust relationship between our company and the client. It is the bond of trust that will not only earn MHCS the loyalty of that customer but also the referral of several more of their friends. Satisfied customers like to tell their friends about service providers that they are happy with, people like to "spread the wealth" with their friends.

Lastly we will emphasize our use of environmentally sound chemicals. Other companies also use environmentally sound chemicals so this is not a huge differentiation, but it is something that we are proud of, and will be mentioned.

We will also be creating the appearance of professionalism through the use of uniforms and large magnetic sign affixed to the side of the vehicles we use.

Keys to Success

Keys to success are: 

  • To create a service based company whose #1 goal is exceeding customer’s expectations.
  • To increase our number of clients served by 20% per year through superior service.
  • To develop a sustainable home-based business, living off its own cash flow.
  • The utilization of Mother’s House Cleaning Service on a regular basis by at least 30% of the leads that contact us for more information.

Marketing & Sales.

Marketing plan.

We will market our company through a three pronged approach. One prong is the distribution of a color brochure detailing our services. The distribution of this document will be targeted to hit our chosen segment. This will be done by setting up strategic relationships with organizations or clubs whose members fits our targeted customer profile. Examples of this would be higher-end athletic clubs, country clubs, wine connoisseur clubs, etc. We will gain access to these clubs membership through deals where the club owners will receive our services for themselves to test the quality so they then feel comfortable with helping us by being a "cheerleader" for our service.

The second prong of our approach will be through word of mouth referrals. We will offer an economic incentive (such as a free visit) to our customers if they bring in new business for us. We believe this will be effective because the financial incentive will motivate their behavior, and people naturally like to share good things with their friends.

Our third and final prong is our Social Media Strategy. We will be on Twitter, listening to our customers as well as letting them know about our promotions. We will be on Facebook and Linked in with reviews and some environmentally safe "do it yourself" home cleaning remedies. This will let our customers get to know our employees in other circumstances than trying to get their business. 

The sales process will begin through the qualification of leads generated from our marketing campaign. The marketing campaign will primarily generate leads through interest sparked from our brochures. Someone will call to receive more information about our service, while we will be able to give them an estimate over the phone, we would prefer to be able to get into their home and speak with them. On one hand we would be able to offer them a more accurate estimate. More importantly however, it provides us an opportunity to impress them with our company. We feel confident that since we are dealing with the affluent, who for many services are less price sensitive, are more likely to be impressed with our professionalism, "feel" an immediate trust bond forming, and sign up for the service.

For those clients whom we are only able to speak with over the phone, we will initially quote them a price. Because they are less price sensitive then the general population, we will then detail why our service is priced a bit higher than most. Mother’s House Cleaning Service will explain all of the different training systems and methodologies that each employee goes through, and what expectations are reasonable for the customer to form about our superior service. This conversation will leave the prospective customer the impression that MHCS is indeed different from the run of the mill residential cleaning services and that the price differential is justified.

Lastly, we will be qualifying the leads by explaining up front that our service is more expensive. This is not a fact that we are trying to hide. We are setting up an expectation for the customer that they can indeed expect more with our service. This "angle" is based on the assumption that many people are not thrilled with their current cleaning service. Sure they clean adequately, but there is not a trust bond formed as if you had the same house cleaner for 20 years who helped raise your children. This is how we will differentiate ourselves and ultimately win over new customers.

Milestones & Metrics

Milestones table, key metrics.

  • Clients served. Watch for increases in clients served, as per keys to success.
  • Leads and closes per lead
  • Close rate: leads to closes (goal is 30%)
  • New business and repeat business. 
  • Clients leaving

Ownership & Structure

Mother’s House Cleaning Service will be a sole proprietorship, owned by Sarah Tookleen.

Management Team

Mother’s House Cleaning Service is owned and operated by Sarah Tookleen. It will be formed as a sole proprietorship. There is no compelling need to incorporate. The advantage of incorporation, limited liability, can be offset by good insurance.

Sarah Tookleen, founder and owner, has a degree in History from Alfred University. Sarah spent three of her four years in college working for a Sanitation Management cleaning service. Sanitation Management was both a residential and commercial cleaning service. Sarah worked on a cleaning crew with two other individuals. By the end of Sarah’s third year she was promoted to crew manager and was responsible for coordinating the jobs for that crew, as well as all customer interactions. After college, Sarah moved from New York to Seattle where she was employed as a Manager of Immaculate Cleanception, a residential house cleaning service. Sarah managed the 23 person organization for two years. Her responsibilities included all facets of management including, hiring, training, customer service, inventory control, and purchasing. It was her experience at Immaculate Cleanception that provided Sarah with the skills and confidence to open up her own company. She decided to move Cleanly, an upscale suburb of Seattle with her husband and start her own company.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

The sales forecast is based on the assumption that increased demand will occur at a steady pace. This is based on the assumption that a large part for our new clients after month two will be from word of mouth referrals. The logic is that we will incrementally gain customers as we continue to serve current customers. We will need a couple of visits before we can turn a new client into a referral service. All this will happen steadily and incrementally. This forecast is on the conservative side, it is possible that because we are superior to competing services that things really take off, however, it would not be prudent to take that aggressive of a forecast. It is always better to err on the side of caution.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Our start-up costs include equipment needed for a home-based business (to be detailed below), initial legal fees, marketing fees, cleaning equipment and supplies, uniforms, and signs for employee vehicles.

Sources of Funds

Sarah plans on investing 75000 at the start of business 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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how to make a business plan for a cleaning company

How to write a business plan for cleaning services

Table of Contents

A cover page

Executive summary, business overview, market and competitor analysis, business strategy, financial plan, capture and manage key business data with a simple app.

If you’re starting a cleaning business, you’ll need to create a plan that tells anyone who reads it anything they need to know about the company. This guide will show you how to write a business plan for your cleaning services. 

You’ll need to include the following elements in your cleaning company’s business plan:

  • List of cleaning services

The cover page of your business plan serves as a reference point for investors , future new employees, and so on. It essentially serves as a cover letter for your business and is especially important if you need to apply for g r ants or loans.

Since your cover page is the first thing viewers will see, it’s crucial that it looks professional and includes key information, such as:

  • Business name
  • Contact information
  • Business address (if any)
  • Your role in the cleaning business

Next, you need to write an executive summary, a brief summary of your entire cleaning business plan. Here, you’ll explain your business’ main concepts, including your strengths and goals. 

Your executive summary should include things like:

  • Company history
  • Mission statement
  • Business goals and objectives
  • Competitive advantage (your keys to success)

Even though your executive summary comes at the beginning of the business plan, a tip is to write it after you’ve finished all the other sections to make sure you don’t miss any key points.

Your business overview allows anyone who reads your business plan to quickly understand how you operate. This is the part where you share all important information about your cleaning business, including:

  • Company summary: Here, you share information about your mission, target market , unique selling point , and anything else that sets your cleaning business apart from others. 
  • Company ownership: You need to include information about how your company is set up. Will you work as a sole trader or set up a limited company or partnership? Learn more about the difference here .
  • Startup costs: This is where you share details about any startup costs you might incur while setting up your cleaning business. Common costs for cleaning startups include uniforms, cleaning chemicals and equipment, office supplies, business software, mileage costs, and marketing expenses.
  • List of assets: List any assets that bring value to your business, both short term and long term. Your assets play a huge role in determining your business’ likely success. The more assets you have, the fewer overhead costs you’ll have, meaning you’ll have more revenue going towards your profits.
  • Cleaning services: You’ll want to include an extra section that details what cleaning services you plan to offer. Explain which services you can afford to start out with based on your likely startup costs, and include a plan for how you’ll eventually expand your service offering (if you want to do so).

Once you’ve given a clear view of your cleaning business, it’s time to look closer at how your cleaning business will fit into the market.

Market and competitor research will give you information on what the current market looks like, including what competitors already offer and what people might look for. This information will help you decide what cleaning services your business should offer. 

Conducting market analysis also helps you build a profile for your target customers, including their needs, occupation, budget, online activity, age, interests, and so on. This customer profile will help you tailor your marketing strategies to capture your ideal client’s attention and interest.

It’s best to conduct your market and competitor analysis before you even begin writing a business plan for your cleaning startup. The reason is that you might need to adapt your plan depending on the information your research uncovers. 

This is where you share details about how you plan to make your cleaning business a success. All of the previous sections of your cleaning business plan have had a hand in helping you develop your business strategy. Here you need to include:

  • Pricing strategy: how will you package your cleaning services, and how much will you charge for them?
  • Marketing strategy: how will you spread the word about your new cleaning service and attract new customers to your business?
  • Logistics plan: how will you get to your different appointments? Can you manage with public transport or do you need a car for transport?
  • Goals and objectives: what do you want to achieve in the first few months or years, and how do you plan to get there?

You’ll also need to share details about your finances, which we’ll explain in the next section.

The final section is perhaps the most important part of a cleaning company business plan as it contains details about the financial aspects of your business. Your financial plan is where you detail your growth strategy, meaning how you will grow your business into a profitable cleaning brand. The financial plan is also key for attracting investors to your business since it describes why it’s a viable investment opportunity. 

Take a look at a few things your financial plan includes:

  • Sales forecast: how many sales are you likely to make within a specific time frame?
  • Startup funding: if you’re starting a cleaning business , will you need financial backing to get it off the ground?
  • Expense budget: how much money will you need to pay for supplies, equipment, and other costs relating to your cleaning services?
  • Break-even analysis: when do you expect your business to break even, meaning when your expenses match your sales or service volume?
  • Projected cash flow: how much money are you likely to bring in and spend in a specific time frame?

Since this section can be complicated, it’s a good idea to hire a bookkeeper or accountant to help you with it. 

Once your cleaning business gets going, you need a reliable and efficient system to keep on top of your financial transactions. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here .


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How to write a business plan for your cleaning company.

business plan for a cleaning company

Starting a cleaning company is a great idea because it is a relatively low-cost business to start and there is always a demand for professional cleaning services.

Additionally, it can be a profitable business with repeat customers and the potential for growth.

But, before launching anything, make sure you have a business plan in place.

A business plan is essential before starting a new project, such as a cleaning company, as it will provide a roadmap for success. It should include an outline of the business's goals, a strategy for achieving those goals, and a budget for the project. Without a business plan, it is impossible to effectively plan and manage a successful business.

In short, a good business plan will help make sure your cleaning company is profitable .

What must be in the business plan for a cleaning company? What should be the main focus areas? Which performance indicators should be included in the financials? How can I develop an efficient business plan without dedicating too much time to it?

This article will provide answers to all these questions!

Moreover, bear in mind that it is up to you whether you choose to start your business plan from scratch.

You can download our business plan for a cleaning company and adapt it to suit your business needs.

business plan cleaning service

Preparing a business plan for a cleaning company

Is a business plan necessary for your cleaning company.

Yes, you need to create a business plan to ensure the success of your cleaning company.

Developing a robust business plan will enable you to:

  • get familiar with the cleaning company market
  • stay tuned to new trends and implement them in your project
  • establish what makes a cleaning company viable
  • understand clients' cleaning needs and expectations to provide thorough and professional cleaning services
  • find a unique value proposition for your janitorial service company
  • review competitor customer satisfaction
  • unearth unique strengths for your cleaning company
  • find a business model that will lead to a positive bottom line
  • develop and implement a winning strategy that ensures both short and long-term success
  • identify and manage risks specific to a cleaning company, including employee safety, chemical handling, and customer satisfaction

Our team has drafted a business plan for a cleaning company that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a cleaning company?

A carefully prepared business plan offers all the necessary information, numbers, and financial details. It must be presented in a structured format, to make easy to read and digest.

When we designed our business plan for a cleaning company , we made sure it had a proper structure.

The business plan has 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The first section is named "Market Opportunity".

Explore this section for a comprehensive analysis of the cleaning industry, including market segmentation, service offerings, customer preferences, and growth opportunities, providing insights for entrepreneurs in establishing and managing successful cleaning companyes.

We update this section twice a year to keep the data current.

2. Project Presentation

Within the "Project" section, provide details about your cleaning company, such as the range of cleaning services, trained staff, eco-friendly practices, and emphasize the unique value proposition for clients seeking immaculate and sustainable cleaning solutions.

Also include a short description about yourself at the end of this section.

Discuss your commitment to cleanliness and hygiene, your range of cleaning services, and how you plan to provide reliable and thorough cleaning solutions to clients. Highlight your experienced team, your use of eco-friendly products, and your dedication to creating clean and healthy environments for homes and businesses through your cleaning company.

In our business plan, you'll see that we've given you pre-prepared content. Adjust it to match your idea exactly.

3. Market Research

Then, we have the "Market Research" section.

The purpose of this section is to introduce the market segments for your cleaning company.

It includes a competition study, outlining other cleaning service providers in the area. Your company's expertise in professional cleaning services and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is presented, highlighting the initiatives and actions necessary to make your cleaning company highly profitable.

Furthermore, this section includes a comprehensive marketing plan for a cleaning company, a strategy to handle risks, and a filled-in Business Model Canvas.

5. Finances

In conclusion, the "Finances" section provides an in-depth analysis of the financial aspects and progress of your project.

business plan cleaning company

How to elaborate an Executive Summary for a cleaning company?

The Executive Summary offers a summarized introduction to the business plan of your cleaning company.

Limit it to 2 pages, highlighting only the crucial information.

The purpose of this document is to make the reader curious about your business plan.

In the Executive Summary of your cleaning company, answer these questions: what cleaning services does your company provide? who is your target audience? are there other cleaning companies in the market? what is your budget?

How to do the market analysis for a cleaning company?

The market study of your cleaning company helps you understand external factors such as customer demands for cleaning services, competition within the cleaning industry, and emerging trends in eco-friendly cleaning practices.

By conducting an extensive market study, a cleaning company can understand customer cleaning needs, provide reliable and thorough cleaning services, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased service contracts, and a prominent position in the cleaning industry.

Here's what we've incorporated into the "Market Research" section of our business plan for a cleaning company :

  • fresh and updated data and statistics about cleaning companies, including cleaning service trends, eco-friendly cleaning practices, and industry growth rates
  • a list of potential audiences for a cleaning company
  • the competitive review
  • the possible competitive advantages for a cleaning company

business plan cleaning company

The key points of the business plan for a cleaning company

What's the business model of a cleaning company, business model of a cleaning company.

A cleaning company's business model revolves around providing professional cleaning services for residential or commercial spaces. Revenue is generated through service contracts, charging fees based on the size of the space, cleaning frequency, or specific cleaning tasks required.

The business model focuses on delivering high-quality cleaning services, managing a reliable and trained cleaning staff, using eco-friendly cleaning products, maintaining strong client relationships, and effective marketing strategies.

Success depends on building a reputation for thoroughness and reliability, delivering consistent cleaning results, effective scheduling and management, and establishing long-term relationships with clients or property management companies.

Business model vs Business plan

Avoid conflating "business plan" and "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you use a helpful tool called the Business Model Canvas to clearly show how your business operates.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a cleaning company .

How do you identify the market segments of a cleaning company?

Market segmentation for your cleaning company involves dividing your potential customers into different groups based on their cleaning needs, property types, and demographics.

These categories may include factors such as residential cleaning, commercial cleaning, specialized cleaning services (e.g., post-construction cleaning), or clients with specific requirements (e.g., eco-friendly cleaning, pet-friendly cleaning).

By segmenting your market, you can offer a range of cleaning services and packages that cater to each segment's specific requirements. For example, you might provide regular house cleaning for residential clients, offer janitorial services for commercial properties, specialize in deep cleaning for post-construction projects, or develop eco-friendly cleaning options for environmentally conscious customers.

Market segmentation allows you to target your marketing efforts effectively, deliver tailored cleaning solutions, and build a strong reputation within each customer segment by providing exceptional cleaning services.

In the business plan for a cleaning company , you will find a comprehensive market segmentation that will help you better understand your potential customers.

How to conduct a competitor analysis for a cleaning company?

It's evident that you won't be the only cleaning company in your area. There are other companies offering professional cleaning and janitorial services to residential and commercial clients.

Thoroughly analyze your competitors' strengths and weaknesses as part of your business plan to gain a competitive edge.

Address their weaknesses (such as inconsistent cleaning standards, poor customer service, or inadequate equipment).

Why is it crucial to notice these aspects? Because these weaknesses can impact customer satisfaction when utilizing cleaning services.

By focusing on these areas, you can provide thorough and efficient cleaning, offer flexible scheduling and personalized services, and deliver excellent customer support, positioning your cleaning company as a trusted and reliable partner for maintaining clean and tidy spaces.

It's what we call competitive advantages—work on developing them for a distinct business identity.

Here are some examples of competitive advantages for a cleaning company: professional and reliable cleaning services, flexible scheduling, customized cleaning packages, well-trained and trustworthy staff, eco-friendly cleaning practices, competitive pricing, positive customer testimonials and referrals.

How to draft a SWOT analysis for a cleaning service?

A SWOT analysis can help identify potential opportunities and threats to a cleaning company, allowing for informed decision-making.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a cleaning company

The strengths for a cleaning company

The "S" in SWOT symbolizes Strengths, highlighting the project's internal factors that give it a competitive edge.

For a cleaning company, potential strengths could include customer service, quality of work, cost-effectiveness, and availability.

The weaknesses for a cleaning company

When we use the "W," we mean Weaknesses, which are the aspects of the project that need further attention.

For a cleaning company, potential weaknesses could include a lack of resources, inadequate marketing, unreliable customer service, and a high cost of operation.

The opportunities for a cleaning company

O stands for Opportunities in SWOT, indicating the external factors that can provide beneficial opportunities for the project.

In the case of a cleaning company, potential opportunities include providing janitorial services, residential cleaning services, commercial cleaning services, and specialized cleaning services.

The threats for a cleaning company

T stands for Threats in SWOT, indicating the external factors that can undermine the project's performance or viability.

How to elaborate a marketing strategy for a cleaning service?

A marketing strategy is a key element of a business plan as it explains how a business will capture customers and achieve sales targets.

A well-crafted marketing strategy will help your cleaning company gain visibility and appeal to individuals and businesses in need of reliable and thorough cleaning services.

Clients won't hire your cleaning company without proper promotion; you need to establish trust and showcase your services.

Are you utilizing strategic marketing techniques to promote your cleaning company? Consider offering limited-time discounts or referral programs, leveraging online customer reviews and testimonials, and running targeted digital advertising campaigns to increase visibility and attract new clients.

No need to worry if you're clueless about marketing and communication – it's not a big deal.

How to make financial projections for a cleaning service?

A solid business plan must include financial data to provide an accurate assessment of the business's potential success.

When creating your business plan, you must include anticipated revenue figures for your cleaning company.

When banks or investors review your business plan, a relevant and credible revenue forecast will contribute to its overall solidity.

Our financial plan for a cleaning company is user-friendly, providing automated validations that allow you to rectify any assumptions swiftly. This guarantees the creation of credible projections with ease and assurance.

No doubt, you'll have to establish an initial budget for launching your cleaning company. Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is central in the financial plan as it will tell you whether your cleaning company will be profitable or not.

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Free Cleaning Service Business Plan (Download PDF Sample)

Download Our Free Template to Get Started

how to make a business plan for a cleaning company

A cleaning company business plan is a comprehensive document outlining your cleaning company’s objectives and explaining your marketing plan , cleaning services, and funding information. It serves as the blueprint for your cleaning business. 

  • Savvy entrepreneurs create a business plan when starting a new business, and they continue to update it as their business grows. 
  • A well-written business plan will guide you through your journey as a small business owner. It will help you make critical decisions as you work hard to reach your goals over the years.
  • You’ll be able to glimpse the bigger picture and keep track of your progress when you’ve got it all written down.
  • A business plan will significantly increase your company’s chances of success , setting a clear path to long-term growth and helping you plan efficient organizational processes. 

If you’re aiming to gain the trust of potential investors, a business plan is a must-have tool that will show them if your business is worth taking the risk.

We’ve created a downloadable cleaning services business plan PDF that you can easily edit to fit your needs. Get my sample template below:

example of a cleaning service business plan

Components of a Cleaning Services Business Plan 

Now that you understand the importance of a cleaning company business plan, the next step is to start creating your own. But there’s no need to worry! We’ve done much of the legwork to ease the process of creating a business plan for you. 

Our free downloadable cleaning services business plan PDF contains essential components to help you define your goals and make better business decisions. 

However, keep in mind that every business plan is unique. You can remove or add any section as you deem necessary to create the best business plan for your cleaning company. 

Include the following elements to get started in the right direction: 

components of a cleaning business plan

1. Executive Summary 

The first part of a comprehensive business plan is an executive summary, which provides an overview of your company and summarizes your entire business plan.

Highlight what makes your cleaning business stand out from competitors in the cleaning industry. You can also describe the weaknesses and shortcomings of other cleaning firms and how your company aims to solve these problems. 

You can include the following information in your executive summary: 

  • Owner’s experience
  • Mission statement
  • The leadership team and employees
  • Financial and growth goals

2. Company Description 

  • Why did you decide to start a cleaning services company?
  • What particular problems are you trying to solve, and how do you intend to beat competitors in the cleaning industry?

Your company description is where you emphasize the strengths and competitive advantages of your cleaning business. 

3. Objectives

Set the best objectives that will help keep your cleaning business on the right track.

  • Think about the key goals you want to achieve, whether to reach a certain amount of sales revenue or expand your operations to a broader service area.
  • When you carefully define your main goals and objectives, you’ll be able to take the proper steps to get where you want to go. 

4. Market Analysis

Market analysis gives you an insight into your target market share, the needs and demands of your customers, and your competitors.

  • Do some research about the cleaning company industry and what your competitors lack to know how your company can gain an edge over others.
  • With proper market analysis, you can also analyze the need for funding from financial institutions and investors. 

5. Organizational Structure 

  • Define the specific roles that need to be filled, such as cleaners, an office manager, and a project manager.
  • You can also talk about hiring competent personnel as your company grows and outsourcing services for processes like digital marketing and accounting. 

6. Cleaning Services

An essential part of a cleaning company business plan is identifying the type of cleaning services you intend to provide: 

  • Scope of Cleaning Services – Do you plan to focus on bidding on commercial janitorial jobs , residential cleaning, housekeeping, post-construction cleaning or all types?
  • List of Specific Cleaning Services – Talk about your company’s services and prices, from interior home cleaning and damage restoration to industrial cleaning. 
  • Benefits of Your Cleaning Services – How will your target market benefit from your company’s services? Think about the problems you’re trying to solve for your customers, like giving them a wide selection of cleaning services to reduce the need for hiring multiple contractors. 

7. Marketing and Sales 

To survive in a competitive industry, your cleaning business needs to employ tailored marketing strategies to help you stand out and beat competitors.

Outline your marketing and sales strategies to promote your cleaning services, gain leads, and ultimately boost sales. You should determine the number of clients you must win to achieve your cleaning company’s profit goals. 

The most effective marketing strategies for cleaning businesses include: 

  • Online Marketing – Your objectives can include building an authoritative business cleaning service website design , using paid advertising like Facebook ads , leveraging social media, implementing email marketing, and maintaining an excellent reputation online. 
  • Offline Advertising – Timeless strategies include direct mail, distributing pamphlets and flyers, connecting with the local community, and creating branded merchandise. 

8. Funding Requests 

  • Add this section if you need additional funding for day-to-day functions and operational expenses.
  • You can create a table outlining your cleaning company’s expenses, letting potential investors and lenders know precisely where their money will go. 

9. Financial Projections 

Your cleaning company business plan should have a realistic financial forecast based on your extensive market analysis and company goals.

  • It should include well-researched financial projections for the future to demonstrate your targeted profits. 
  • Try to include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years.
  • You can create an annual or quarterly target profit that your team can work to accomplish. 

Pro-Top : include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years. You can create an annual or quarterly target profit that your team can work to accomplish. 

10. Appendix

Your business plan ends with an appendix where you add all relevant documents, definitions, legal notes, and other critical information.

  • You can include resumes, certifications, bank statements, credit reports, charts, and other supporting documents. 
  • Refer readers to this section anywhere in your business plan when necessary. For example: “See Appendix, page 5, for management team certifications.”

Example of a Cleaning Services Business Plan PDF

You can open or download our free cleaning business plan PDF below:

To get an editable version on Google Docs, enter your email below:

Why Does My Cleaning Company Need a Business Plan? 

You might think, “But making a business plan sounds like a lot of work! Do I really need it for my cleaning company?” The quick answer is: Yes, you definitely need that business plan!

As tedious as it sounds, preparing a strategic business plan is crucial to set yourself up for success and not get lost along the way. 

Take a look at the following key reasons why your business will benefit from a cleaning company business plan: 

Find Out If Your Cleaning Services Business Idea Is Viable

Creating a business plan will help you test if your business idea is feasible, saving you time, money, and energy. Many aspiring entrepreneurs believe they have outstanding ideas that could never fail.

However, around 20% of business startups fail during the first year due to a lack of planning, among other things. 

To survive the cleaning business startup phase, you must perform careful and methodical planning and create a well-developed business plan. It’s the key step between visualizing the concept for your cleaning company and turning your vision into a successful business. 

Increase Your Chances of Growth and Success 

The cleaning industry is enormous, and competitive residential and commercial cleaning businesses are everywhere. There’s always demand for cleaning services. Around 80% of households in the US are expected to use home cleaning services by 2024. 

Considering the competition you’ll be facing, it helps to create a business plan that will help you identify how your cleaning company will stand out. 

  • Extensive planning will help you pinpoint your target market, determine your unique selling proposition, and develop a startup and operating expenses budget.
  • This process will ultimately set your cleaning business up for long-term growth and success.

Secure Financing

Established financial institutions, lenders, and investors typically perform an extensive investigation before committing to an investment. With a solid business plan, you’ll be more likely to secure the funds you need to get your business up and running. 

Common Questions about Cleaning Company Business Plans

A business plan will help you determine if your cleaning business idea is viable, increase your chances of success, and secure financing.

An executive summary includes a mission statement, information about the leadership team, and financial goals.

Final Thoughts: Driving Your Cleaning Company’s Success With a Solid Business Plan 

Equipped with a well-researched business plan, you’ll have much higher chances of succeeding in the cleaning services industry. It’s also a valuable tool that can help you secure funding for your operational expenses as a cleaning startup. 

After downloading our free cleaning services business plan PDF, make sure to edit each section and include all essential information to create a comprehensive document.

Our free sample cleaning company business plan serves as an excellent starting point – a helpful template that you can personalize as necessary.

Written by Nelmie Jane Pardo

Nelmie Jane Pardo

Nelmie Jane Pardo is a senior contributing writer who lends insight into digital marketing methods and business solutions. She regularly writes at BusinessHue to help business owners take their online marketing to the next level.

Free Resources for the

Cleaning Service Marketing Plan: Promote Your Business in 2022 (PDF)

How to bid a cleaning job in 2022: 9 simple steps, letter offering cleaning services: free template you can use, free cleaning service proposal template (editable document).

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Commercial Cleaning Business Plan Template

Written by Dave Lavinsky

commercial cleaning business plan

Commercial Cleaning Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their commercial cleaning companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a commercial cleaning business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your commercial cleaning company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a business, or grow your existing cleaning business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your commercial cleaning business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Commercial Cleaning Companies

With regards to funding, the main sources of funding for a commercial cleaning business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for commercial cleaning companies.

Finish Your Business Plan Today!

How to write a business plan for a commercial cleaning or janitorial business.

If you want to start a commercial cleaning company or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan:

Executive Summary

Your executive summary provides an introduction to your cleaning company business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of business you are operating and the status. For example, are you a startup, do you have a commercial cleaning company that you would like to grow, or are you operating businesses in multiple cities?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of your industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of commercial cleaning company you are operating.

For example, you might operate one of the following types of commercial cleaning companies:

  • General Commercial Cleaning : this type of commercial cleaning service focuses on cleaning bathrooms, floors, kitchens, desks, tables and floors. Standard services may also include dusting, watering plants and other miscellaneous activities.
  • Healthcare and Lab Cleaning: this type of business focuses on white-glove disinfection services for healthcare settings.
  • Damage Restoration: this type of commercial cleaning generally encompasses water extraction, dehumidification, mold and mildew remediation, debris removal and site reconstruction.

In addition to explaining the type of business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, total number of contracts won, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your commercial cleaning company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: office buildings, healthcare facilities, manufacturing facilities, and airlines.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of business you operate. Clearly, owners of office buildings would respond to different marketing promotions than owners of medical labs, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most commercial cleaning services primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other commercial cleaning companies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes companies who maintain in-house janitorial staff. You need to mention such competition as well.

With regards to direct competition, you want to describe the other commercial cleaning companies with which you compete. Most likely, your direct competitors will be commercial cleaners located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What cleaning services do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better cleaning or sanitation services?
  • Will you provide services that your competitors don’t offer (i.e. green cleaning, or white glove cleaning)?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a commercial cleaning company, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of commercial cleaning company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to general commercial cleaning, will you provide custom services, such as specialized disinfection services or high-tech cleaning options?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your commercial cleaning company. Document your location and mention how the location will impact your success. For example, is your commercial cleaning company located within driving distance of multiple business districts, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your commercial cleaning marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your cleaning company business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your business, including securing contracts, sourcing supplies, site supervision, cleaning activities, specialized training, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enter into your 100 th contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your cleaning business to a new city.  

Management Team

To demonstrate your commercial cleaning company’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing commercial cleaning companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing janitorial companies or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you service five properties per day, or just one specialized customer property? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your commercial cleaning service, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a commercial cleaning service:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of special services and capabilities.  

Putting together a business plan for your commercial cleaning company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful commercial cleaning business.  

Commercial Cleaning Service Business Plan FAQs

What is the easiest way to complete my commercial cleaning business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Commercial Cleaning Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of commercial cleaning business you are operating and the status; for example, are you a startup, do you have a commercial cleaning business that you would like to grow, or are you operating a chain of commercial cleaning businesses?

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Chapter 4: How to Write a Business Plan for Your Cleaning Company

How to write a business plan for your cleaning company.

All businesses need a plan and, without one, you’re unlikely to attract clients, get your company name known and make a profit. But it’s not all bad news, as chances are you’ve already started creating your plan without realising it! If you’ve done some market research or started to look at the equipment you need to buy then you’re already beginning to put together a plan – now you just need to get it down on paper.

Your business plan is merely a short document that sets out your objectives and helps you (and other potential investors) see exactly what your aims are and how you’re going to go about achieving them. The plan will help you to keep a focus on what’s most important in order for your business to thrive.

One Page Business Plan Download

The idea of writing a business plan sounds quite daunting but it needn’t be a complicated job. In fact, one side of A4 paper should do it! Your goal is simply to get all the key information written down in a logical order.

Topics to Include in a Business Plan

The topics that you need to include in your cleaning company business plan are:

  • The name, address and contact details for your business.
  • Information on the management of the business; who’s in charge?
  • Your company’s Mission Statement: in one sentence, simply summarise the overall aim of your cleaning business.
  • Where you will operate from; where you will be based (including if it’s at home) plus information on any overhead costs associated with the business premises.
  • Your start-up costs; what cleaning equipment and supplies do you need to buy? Do you need to pay anyone a wage? Have you got insurance?
  • The everyday costs of the business; how much will you spend on a weekly or monthly basis? Include all overheads and outgoing costs, like top-up cleaning supplies, petrol and wages.
  • Funding and financial projections; where do you plan to get the money from to start the business and what are your projected profits/losses for the next month, year, 2 years etc? How will you maintain the cash-flow?
  • Will you work on the business full-time? What will your working hours be?
  • Does your business have any local competition and what is the USP of your own business that will make it stand out from the crowd?
  • What is your marketing strategy?
  • Your pricing strategy; what are you going to charge for your service? Will you charge per job or per hour?
  • How you will be paid for your service; do you plan to issue invoices, have a monthly subscription for clients or ask them to pay in cash on the day?
  • Are there any other logistics you need to consider, such as transport?

Download our free, ready-made, one-page business plan template and begin writing all this information down to get you started. You’ll notice that it groups some of the questions above into six key headings but do feel free to add in your own sections to ensure that all the relevant information has been recorded.

The  Prince’s Trust website may also come in handy if you want to learn more about writing a business or financial plan and download more complex templates and tables.

One Page Business Plan Template

Company Name:

Company Address & Contact Details:

  • Mission Statement: (In 1 sentence, what is your business setting out to do?)
  • Business Objectives: (e.g. what you will sell, who your customers are and the features of your business that will make it successful).
  • Financial Strategy: (including start-up costs, overhead costs, what you will charge for your services, how you will get paid and/or pay others, your projected profits/losses and information on how you will fund the project from the start).
  • Marketing Strategy: (e.g. planned advertising, promotions, client loyalty programmes etc).
  • Monitoring Success: (what will your milestones be? How will you know when the business is doing well? E.g. number of clients, total sales, net profit).
  • Potential Problems & Solutions: (what are the risks and how will you overcome them?)

Should I Operate as a Sole Trader or a Franchise?

If you take a closer look at some of the other cleaning companies out there you’ll notice that they’re divided into two formats: sole traders (like Mopp) and franchises (like Molly Maid). But which is best?

Sole traders are self-employed. If you’re a sole trader then you own the company, you work for yourself and you hire your own employees. You’re also responsible for paying your own tax and sorting out your own insurance. Sole trading means that you have complete control and responsibility over how your business operates but you’ll have to work very hard in order to get yourself noticed and make money.

Franchises are part of a company owned by someone else. The idea is that you ‘buy’ your cleaning business from the larger company and then you operate using their brand name. The company will also give you all the information and training that you need to deliver your service, plus it means you can get started with a business name that’s already well-known which may help you to attract clients. However, franchises can be expensive to start (it might set you back £10,000 to ‘buy’ the company name) and it doesn’t necessarily guarantee that you’ll see more success than if you began a company from scratch.

10 Things to Consider When Creating a Budget

Budgeting is a key part of your business plan as without it you’re likely to accidentally overspend one month and find you can’t afford to pay your employees the next. It’ll help you to keep track of how much money is coming in (your income) and how much is going out (your expenses) so that you always know how much you have available to spend, to spare or to save. Consider the following tips when creating your cleaning company budget:

  • Cut yourself some slack! Don’t plan to use every penny that you have and keep in mind that whilst some outgoing costs are fixed, others can vary. Always overestimate your expenses so that you don’t find yourself in the red when something was more costly than you planned.
  • Delete unnecessary expenses. If your expenses are higher than your income then take a look at which of them could be removed or cut. Could you use a cheaper brand of cleaning chemicals to reduce costs, for example? Or perhaps you don’t really need to dry-clean your uniform every week?
  • Review your budget every 6-12 months. Take a look at your cash flow and see whether you need to make any adjustments. This is also a good time to do a price comparison on cleaning products or insurance to ensure you’re getting the best deal.
  • Have a ‘rainy day fund’. Make sure you have a contingency plan in place in case your expenses change – how will you cope if costs go up, if the minimum wage changes or something breaks?
  • Plan on a month-by-month basis. Does each month in your business see the same income? Perhaps you have busy periods in the summer where you see your income rise and quieter months in the autumn where your income drops. Make sure that you plan your budget according to your predicted schedule.
  • Time is money! Don’t forget that the time you spend doing the job equates to the amount you’ll earn. Set time limits for tasks so you don’t spend longer on them than necessary, thus losing essential income.
  • What are you going to charge clients? This will have a huge impact on your budget as if you don’t have enough money coming in then you won’t have enough cash to spend on what you need. Think about whether you’ll charge clients per job, per hour or per month. Most domestic cleaners average around £10-15/hour.
  • Don’t forget start-up costs. It’s likely that your first year may be more expensive than others as you’ll need to incorporate your business start-up costs. You may want to set aside part of the budget each month to buy something new or you may be paying off debt from a one-off start-up purchase.
  • Don’t spend all your profits! When planning your budget you may find that your income is higher than your expenses and this means profit – which is great! However be careful not to plough all of this money straight back into the business. Instead, keep some aside and pop it in your rainy day fund for emergencies.
  • Consult a financial adviser. If you need help with budgeting or want to create a more thorough financial plan then consulting a financial adviser can be a good investment. Don’t be afraid to ask for a helping hand if you need it!


Post Author

Louise Petty

Her favourite article is How to Start a Food Business From Your Home

How to write a business plan for a cleaning company?

cleaning company business plan

Creating a business plan for a cleaning company is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a cleaning company business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a cleaning company?

  • What information is needed to create a business plan for a cleaning company?
  • What goes in the financial forecast for a cleaning company?
  • What goes in the written part of a cleaning company business plan?
  • What tool can I use to write my cleaning company business plan?

Having a clear understanding of why you want to write a business plan for your cleaning company will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a cleaning company business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your cleaning company. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your cleaning company to be in the next three to five years.

Once you have a clear destination for your cleaning company, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To get visibility on future cash flows

If your small cleaning company runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your cleaning company's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your cleaning company business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your cleaning company's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Crafting a comprehensive business plan for your cleaning company, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your cleaning company has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your cleaning company, let's delve into the necessary information needed to craft an effective plan.

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Information needed to create a business plan for a cleaning company

Drafting a cleaning company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a cleaning company

As you consider writing your business plan for a cleaning company, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your cleaning company.

Your market research may reveal that customers may be looking for more eco-friendly cleaning solutions, as well as products that are safe to use around children and pets. It could also indicate that customers may be more willing to pay for convenience, such as subscription services or on-demand cleaning services.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your cleaning company.

Developing the marketing plan for a cleaning company

Before delving into your cleaning company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a cleaning company

Whether you are at the beginning stages of your cleaning company or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

A cleaning company might incur staffing costs such as salaries for employees, wages for subcontractors, and benefits for employees. They may also need to purchase or rent cleaning equipment such as vacuums, mops, buckets, and cleaning supplies. Additionally, they may need to purchase safety equipment for their employees, such as gloves, masks, and eyewear.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your cleaning company.

What goes into your cleaning company's financial forecast?

The financial forecast of your cleaning company's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a cleaning company are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a cleaning company shows how much revenue and profit your business is expected to make in the future.

example of projected profit and loss statement in a cleaning company business plan

A healthy cleaning company's P&L statement should show:

  • Sales growing at (minimum) or above (better) inflation
  • Stable (minimum) or expanding (better) profit margins
  • A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established cleaning company.

The projected balance sheet of your cleaning company

The balance sheet for a cleaning company is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a cleaning company business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your cleaning company's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your cleaning company's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your cleaning company has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your cleaning company business plan.

example of projected cash flow forecast in a cleaning company business plan

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

  • Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
  • Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
  • Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your cleaning company business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a cleaning company.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

sources and uses table in a cleaning company business plan

This table helps size the investment required to set up the cleaning company, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your cleaning company business plan, let's have a look at the written part of the plan.

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The written part of a cleaning company business plan

The written part of a cleaning company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a cleaning company business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your cleaning company's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your cleaning company, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

The second section in your cleaning company's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your cleaning company, you could emphasize its potential for growth. The location may be ideal for expanding the customer base, due to its access to public transportation, proximity to potential clients, and easy access to a diverse customer base. It may also have a low cost of living, making it attractive to potential employees looking to relocate. You could also emphasize the local infrastructure, such as highways, airports, and other transportation options, which could contribute to the company's success. In addition, the location could offer access to a wide range of resources and services that could support the growth of your cleaning company.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your cleaning company might offer services such as residential cleaning, commercial cleaning and post-construction cleaning. Residential services could include deep cleaning, window washing and general upkeep of the home. Commercial services might include carpets, floors, bathrooms and kitchens, as well as dusting and vacuuming. Post-construction cleaning could include the removal of debris, power washing, and dusting. These services offer customers a comprehensive cleaning solution for all their needs, ensuring that their homes and businesses look and feel fresh and clean.

4. The market analysis

When presenting your market analysis in your cleaning company business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your cleaning company, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your cleaning company is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include busy working professionals who live in urban areas. These professionals are likely to be time-poor and have the disposable income to outsource their cleaning requirements. They may be looking for a reliable and efficient service that can be tailored to their individual needs.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your cleaning company.

5. The strategy section

When you write the strategy section of your cleaning company business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your cleaning company may face a variety of risks. For example, you could be exposed to the risk of financial loss due to unexpected costs arising from the use of faulty equipment or materials. Additionally, you might be exposed to the risk of legal action if a customer were to experience an injury or property damage while using your services. It is important to consider these risks and develop strategies to mitigate them.

6. The operations section

The operations of your cleaning company must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your cleaning company - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as cleaning equipment and supplies, as well as intellectual property such as proprietary cleaning techniques or formulas. These could be valuable to the company, allowing them to maintain a competitive edge in the market. Additionally, the company might have exclusive contracts with certain clients or suppliers, which could be a key asset and valuable intellectual property.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will present the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of what goes in your cleaning company business plan, let's look at the solutions you can use to draft yours.

What tool should I use to write my cleaning company's business plan?

In this section, we will be reviewing the two main solutions for creating a cleaning company business plan:

  • Using specialized online business plan software,
  • Outsourcing the plan to the business plan writer.

Using an online business plan software for your cleaning company's business plan

The modern and most efficient way to write a cleaning company business plan is to use business plan software .

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your cleaning company's business plan

Outsourcing your cleaning company business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your cleaning company business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your cleaning company's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a cleaning company business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my cleaning company business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

  • Word processors don't include instructions and examples for each part of your business plan
  • Word processors don't update your numbers automatically when they change in your forecast
  • Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a cleaning company business plan for some entrepreneurs, it is by far not the best or most efficient solution.

  • A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
  • Having an up-to-date business plan is the only way to keep visibility on your cleaning company's future cash flows.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your cleaning company. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

  • In-depth business plan structure
  • Key steps to write a business plan?
  • Free business plan template

Know someone who owns or wants to start a cleaning company? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How long is too long at one job? How short is too short? Microsoft's ex-VP of HR explains.

  • Chris Williams was the vice president of human resources at Microsoft and is now an advisor and consultant.
  • He writes that good hiring managers prioritize accomplishments and impact over length of tenure.
  • Changing jobs often leads to higher pay but comes with significant costs.

Insider Today

In my more than 40 years in business, including being the vice president of human resources at Microsoft , I've observed a major shift in how long people stay at a job.

When I first started my career in the 1980s, my parents and every career advisor said you needed to stay in a job for a good five years — three years at the bare minimum. Anything less than that, and you were seen as a job-hopper.

The first thing hiring managers were taught to look for on a résumé was how long the candidates were in each job and to keep an eagle eye out for any gaps. They wanted to see at least three to five years at each job and certainly not a string of short stints in a row.

Job-hopping was seen as a sign of restlessness, immaturity, and an inability to stick through the tough times. Worse, you were seen as disloyal to the company.

Today, the pendulum also swings the other way: Younger recruiters look at an employee with 10 years at one company and ask what the problem was. Longer tenures have become their own red flag, and what was once seen as the minimum tenure now puts you in danger of being seen as a relic.

So how long is too long, and how short is too short? Like most tough questions, the answer is it depends.

Accomplishments are more important than tenure

It doesn't depend on the clock. What matters in your job tenure isn't how long but rather how much. Not when you did it, but what you did.

What a good hiring manager is looking for is whether you've made an impact on the business and whether you're someone who can get things done:

Have you participated in or led a major project that made a difference in the business?

Have you made a change in the revenue, profitability, or customer satisfaction that moved the metric?

They want to see these kinds of accomplishments during your tenure, however long that takes.

If you can come into a job, make a difference, and move on in just one year, that's great. If you stay in a job for more than a decade but show this kind of impact time and again throughout your tenure, wonderful.

This is why so many people offering résumé advice stress the need to have clear, crisp metrics, numbers, and impact in each job entry. They want you to show that your time, however long, at each role was well spent.

Hiring managers don't want to see you flit from job to job having had little effect on the business. Then you do look restless and unable to work hard on problems.

They also don't want to see someone who did one great thing just to rest in the afterglow of that for years. You'll look like someone who's unmotivated to help the business advance.

When should you think about job-hopping?

It's common knowledge that the fastest way to get bigger pay today is to change jobs — being a new hire somewhere else is far easier than getting promoted internally.

That's because companies prioritize new hires over their existing employees. They're faced with needing more talent in a tight job market, and at most companies, the hiring budget is bigger than the promotions-and-raises budget.

There is also far more understanding of unique situations from hiring managers today. They understand a short stint in a job that was a terrible fit, and they are not frightened by a gap in employment for child or family care or education.

They also understand if you get stuck in a bad role, one with an impossible situation, a company on the downturn, or a manager who makes life hard.

As a result, tenures that were once labeled as job-hopping are now standard. Three jobs in five years, once the reddest of red flags, is understandable with just the slightest explanation.

So if you're stuck in a bad situation or can't get competitive compensation, the market today says moving is to your advantage.

When should you think about staying at your job long-term?

On the other hand, if you are being fairly compensated and the work is still interesting, moving may not be the right choice.

Even though it's so much easier than it was in the past, changing jobs still comes at some serious cost.

You lose all the internal connections you have worked hard to build. That network helps make your job easier and often more enjoyable. In a new role, you have to reconstruct that from scratch.

You also lose all the notoriety you have developed. If you're a valued employee, your reputation precedes you with each new opportunity. You go into each new situation with positive expectations and banked goodwill. Starting a new job, you have none of that.

And there are the simpler, more mundane challenges to a new job: wrestling the differences in every process, finding all the right communication channels, and knowing the go-to resources for everyday problem-solving. Sometimes a new environment is invigorating; often, it's just a pain.

The combination of a strong network and a solid reputation makes every new task you start in your current role easier. If you ensure that you're constantly working on some new way to have an impact on the business, a long tenure can be very rewarding .

Make a difference wherever and whenever you are

So focus your attention not on how long you've been in your job but on what you've done while you've been there. Try to make a difference in each role.

Show that your tenure, however long it was, was just the right length.

Chris Williams is the former VP of HR at Microsoft. He's an executive-level advisor and consultant with more than 40 years of experience leading and building teams.

Watch: Forget a 5-year plan — do this instead

how to make a business plan for a cleaning company

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  1. Commercial Cleaning Business Plan Template Sample Pages

    how to make a business plan for a cleaning company

  2. Cleaning business plan template

    how to make a business plan for a cleaning company

  3. Business plan for cleaning service uk /

    how to make a business plan for a cleaning company

  4. Cleaning Business Plan Sample Pages

    how to make a business plan for a cleaning company

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    how to make a business plan for a cleaning company

  6. Steps in Writing a Free Commercial Cleaning Proposal Template

    how to make a business plan for a cleaning company


  1. How To Start A Cleaning Business

  2. How To Start A Cleaning Business Step By Step 2022

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  4. BUSINESS PLAN PRESENTATION || Business plan presentation discussion || How to make business plan

  5. How to Start a Commercial Cleaning Business

  6. 2024 Monthly Reset Routine Plan Clean Declutter Homemaking Motivation


  1. How To Start A Cleaning Business (2024 Guide)

    Step 4: Set Your Rates. There are three ways to set rates for a cleaning business: hourly, flat or calculated by square footage. Hourly and flat rates work for either commercial or consumer cleaning.

  2. Business Plan for a Cleaning Business: Complete Guide

    In this article we go through, step-by-step, all the different sections you need in the business plan of your cleaning business. Use this template to create a complete, clear and solid business plan that get you funded. 1. Executive Summary. The executive summary of a business plan gives a sneak peek of the information about your business plan ...

  3. How to Start a Cleaning Business: Complete Guide with Checklist

    List the tools, equipment, and chemicals you need to complete each of the services you plan to offer (e.g., gloves, microfiber towels, extendable pole, bleach, glass cleaner). Determine how many of each item you'll need for each job. Assign costs to each item, including the price total.

  4. How to Write a Cleaning Company Business Plan + Free Template

    Briefly outline your cleaning services and clarify how your services will be different. Describe your target customers, and don't forget to explain how your cleaning business satisfies their needs. Name all the key members of your team and provide a summary of your cleaning company's financial projections for 3-5 years.

  5. How to Start a Cleaning Business: Complete Guide

    Step 2: Write a Quick Business Plan. The next step to starting a cleaning business is to create a one-page business plan. You should also research the startup costs and make financial projections by forecasting how much money the cleaning business will earn and spend over the next two years.

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  8. How To Write A Cleaning Services Business Plan + Template

    Executive Summary. The executive summary of a cleaning services business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your cleaning services company. Provide a short summary of the key ...

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  11. How to Write a Cleaning Service Business Plan

    The 8 elements of an effective cleaning service business plan. 1. Executive summary. The executive summary is a broad overview of your plan. Without going over one to two pages, outline all of the components of your cleaning service business. Include a mission statement in your executive summary.

  12. Making a Cleaning Services Business Plan

    Overview of How to Create a Cleaning Business Plan. To create a successful cleaning company business plan, you'll follow a few key steps. You'll start by ensuring you understand the cleaning industry. Then you'll craft a compelling executive summary, describe your company and its unique offerings, and conduct a comprehensive market analysis.

  13. Cleaning Service Business Plan Template [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a cleaning services business plan, your marketing plan should include the following: Product: in the product section you should reiterate the type of cleaning services business that you documented in your Company Analysis.

  14. How to Make a Successful Commercial Cleaning Business Plan

    1. Keep it simple and revise often. "You need a written business plan, but keep it simple and to the point. Start with a draft and expect to revise it several times.". 2. A first draft doesn't need to be polished, just detailed. "To begin with, don't worry about punctuation, grammar, or spelling.

  15. Cleaning Business Plan Template (2024)

    Starting a cleaning business and becoming a business owner can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals, get started faster and lead to a thriving business.. 1. Develop A Cleaning Business Plan - The first step in starting a business is to create a detailed cleaning business plan that outlines all aspects of the ...

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    Conduct thorough market research and identify the specific cleaning services that are in high demand. 1. Identify popular cleaning services: Deep cleaning: Offer a comprehensive deep cleaning service that includes thorough cleaning of all areas and surfaces, ensuring a spotless and sanitized environment.

  17. Cleaning Service Business Plan Example

    Explore a real-world cleaning service business plan example and download a free template with this information to start writing your own business plan. Don't bother with copy and paste. ... Marketing Plan. We will market our company through a three pronged approach. One prong is the distribution of a color brochure detailing our services.

  18. How to write a business plan for cleaning services

    This guide will show you how to write a business plan for your cleaning services. You'll need to include the following elements in your cleaning company's business plan: A cover page. Executive summary. Business overview. List of cleaning services. Market and competitor analysis. Business strategy. Financial plan.

  19. Cleaning company: get a solid business plan (example)

    Make this exercise 10x easier by downloading our financial plan for a cleaning company. This article provides an example of a comprehensive business plan for a cleaning company, including key topics such as company overview, services, target market, financials, and more. Learn how to create a solid business plan for your cleaning business.

  20. Free Cleaning Service Business Plan (Download PDF Sample)

    After downloading our free cleaning services business plan PDF, make sure to edit each section and include all essential information to create a comprehensive document. Our free sample cleaning company business plan serves as an excellent starting point - a helpful template that you can personalize as necessary.

  21. Commercial Cleaning Business Plan Template

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a commercial cleaning company, your marketing plan should include the following: Product: In the product section, you should reiterate the type of commercial cleaning company that you documented in your Company Analysis.

  22. How to Write a Business Plan for a Cleaning Company

    Topics to Include in a Business Plan. The topics that you need to include in your cleaning company business plan are: The name, address and contact details for your business. Information on the management of the business; who's in charge? Your company's Mission Statement: in one sentence, simply summarise the overall aim of your cleaning ...

  23. How to write a business plan for a cleaning company?

    A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant. Having an up-to-date business plan is the only way to keep visibility on your cleaning company's future ...

  24. How to Make a Cleaning Business Website: A Beginner's Guide

    Learn more about creating your cleaning services website in this article. 5 benefits to having a cleaning business website . For businesses that are aiming for growth and sustainability, a strong online presence is a must. A cleaning business website, just like other businesses from different industries, offers you the following advantages:

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    Publish Case Studies. Case studies, also known as customer stories, are a written or video content marketing tool that shares how your business helped customers meet a goal or overcome a challenge.They typically include three main parts: Challenge: What the customer wanted to achieve, including problems they encountered while trying to find a solution themselves

  30. When should you think about job-hopping?

    Make a difference wherever and whenever you are. So focus your attention not on how long you've been in your job but on what you've done while you've been there. Try to make a difference in each role.