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Phase 1: Research - 5 Phases of Planning the Perfect Event

March 16, 2021 | by Mary Windham | This post may contain affiliate links

Five Phases of Planning the Perfect Event: Research

One of my greatest opportunities was to study under the "Godfather of Event Management," Dr. Joe Jeff Goldblatt. The doctor taught at one of the most prestigious programs in the world, the Masters of Event Management course at George Washington University. Under Dr. Goldblatt’s tutelage, I learned about the five phases of successfully planning any type of event.

I took these five phases and customized the details to build a thriving 7-figure revenue business.

Repeatedly and successfully used throughout my career, these five phases are crucial to effectively planning, implementing, and managing any event:

The Five Event Planning Phases

Coordination

In this special planning series, you’ll learn about each phase and what that looks like for you, the event planner. We’ll explore how I incorporated these steps into my business and how you can too! Scroll down to explore the Research Phase.

Phase 1: Research

The first step in event planning and management is completing thorough research on your client and their event. At Occasions, Inc., this phase typically begins with our sales/business development team as this is the perfect chance to collect valuable information and prepare for the proposal.

Our sales team discerns the client’s main goals for the event and how realistic their vision is. Whenever possible, we identify potential challenges and how we may solve them. Our team becomes intimately familiar with the client and their event so we can determine our proposal’s "win theme." This “win theme" is the value of the event planner’s solution as the event planner is meeting the client’s needs. The more compelling your value is, the more likely your proposal will win.

It's also important to note at this stage that not all opportunities may be aligned with your company’s mission or strategy for growth. So, part of the sales process at Occasions, Inc. includes a bid/no-bid questionnaire to help us determine if we should dedicate resources to pursuing the opportunity.

After confirming that we’re moving forward, we first examine the goals and objectives of our client's event by conducting a Needs Assessment, SWOT Analysis, and Feasibility Study. Throughout the years, I developed a complete Event Prospectus that easily helps my team capture this information. Keep reading to learn about these assessments!

Answering the Five W's

Clarifying the five W’s gives our team a clear understanding of our client's event goals:

Why is the client holding this event?

Who will benefit from the event?

When is the time and date of the event?

Where will the event take place?

What will the event include?

event planning team meeting around table

SWOT Analysis

A SWOT Analysis explores the Strengths, Weaknesses, Opportunities, and Threats that affect our client’s event. This is an imperative step in determining how we can solve a problem or challenge for our clients so they receive a compelling proposal that specifically and realistically addresses their event needs.

1. Strengths : Demonstrable factors and capabilities that will improve or support the success of the event. Examples:

Goal-oriented staff and committee

Strong sponsorship connections

Historic success of similar events

2. Weaknesses : Historical factors that may hinder or weaken the success of the event. Examples:

First-time event

No way to forecast attendance

No experience in planning similar events

3. Opportunities : Future predictable factors that may benefit the organization and justify the event. Examples:

Money raised will help the client’s bottom line (if the event is a fundraiser)

The client will gain a stronger name and recognition in the community

Success will ensure repeat event

4. Threats : Future predictable external factors that can jeopardize the event. Examples:

Competing events and organizations

Feasibility Study

This study is used to objectively examine the event design and to determine if the event is feasible given the resources available. The purpose of the Feasibility Study is to clearly determine and define the following:

Ability to secure financial resources

The physical space meets the needs of the event and attendees

Being aware of the political environment around the event

Identifying any potential challenges

Examining legal, ethical, and risk management considerations

Evaluate the overall potential of each item listed

Our team researches the goals and objectives, potential risks, threats, and challenges of the event. These are used to determine the work required to reach the client’s goals and are critical for submitting the proposal.

But wait! We don’t submit the proposal quite yet. There’s one more step before the proposal is complete: The Design Phase.

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Recent Posts

Phase 2: Design - 5 Phases of Planning the Perfect Event

Phase 3: Planning - 5 Phases of Planning the Perfect Event

Phase 4: Coordination - 5 Phases of Planning the Perfect Event

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Home » Articles » Best Practices for Event Research Methodology (Part 1)

Best Practices for Event Research Methodology (Part 1)

Written by PortMA

  • Experiential Measurement
  • Market Research

Best Practices for Event Research Methodology (Part 1)

Winter is drawing to a close, and I know what you are all thinking now, “It’s too cold for festivals and fairs. The experiential world is on vacation!” If that’s what you think, you would be partially right. Most experiential programs have not launched yet. They are waiting for the crowds to enjoy the warmer weather of spring and summer. However, you would be very wrong to think we are all on vacation. Most (99.9% of we experiential folks) are working our fingers to the bone, getting all of our ducks in a row for all of those spring and summer program launches. For the research world, that means developing and drafting event research methodologies.

How to define event research methodology

For those who are new to this game, a methodology is “the systematic, theoretical analysis of the methods applied to a field of study.” In other words, it’s the who, what, when, where, and why of research. It is one of the most critical parts of any event research study. A poor event research methodology essentially equals poor results. The research managers at PortMA have specifically defined elements that we include in all of our methodologies. We are happy to share them with you.

Building out your research methodology

The first four elements included in every PortMA event research methodology are:

  • Definition of the program goals – The event research methodology must clearly outline the goals of the program it is intended to measure because the goals of the research should systematically align with them. You can’t report meaningful information to the people in charge if you don’t know what they care about.
  • Identification of the target demographic – All event research methodologies should provide detailed specifics of the person(s) the experiential program is designed to reach. With a clear understanding of the t arget demographic , the researcher can relay that they understand to whom the program is aimed and create materials that can track the program’s effectiveness in reaching that demographic.
  • Documentation of the major segments – This isn’t as cut and dried as the first two, but it should be a part of all event research methodologies. It is extremely important that all researchers have a clear understanding of how the data should be analyzed so that it is meaningful and actionable . Common examples of segmentation in experiential include event type, market, sample distributed, tour, etc.
  • Establishment of parameters for data collection methods – That’s why we are here, right? To collect the information! Data collection methods should be defined for clients to ensure that they understand how the data needed will be collected. That way, they can provide the support necessary to make data collection successful.

We have just scratched the surface of event research methodologies and their best practices. Stay tuned for part two! If you have any questions in the meantime, contact us  and let us help you take your methodology to the next level. Photo Source: https://www.flickr.com/photos/jimmiehomeschoolmom/

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Events Management: An International Approach

Journal of Tourism Futures

ISSN : 2055-5911

Article publication date: 17 April 2018

Issue publication date: 15 May 2019

  • Events management
  • Contemporary issues
  • Case studies

Hay, B. (2019), "Events Management: An International Approach", Journal of Tourism Futures , Vol. 5 No. 1, pp. 104-105. https://doi.org/10.1108/JTF-03-2017-0008

Emerald Publishing Limited

Copyright © 2018, Brian Hay

Published in the Journal of Tourism Futures . Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

In the last three decades, there has an unprecedented growth in event management studies, covering not only the familiar and well-known international mega events, but also the growing recognition of national, regional and local community-based events. It is easy to forget that the first academic course in event management was developed a little over 25 years ago, and today, there are event management programmes that range from technical diplomas to PhDs. The first edition of the book was published in 2012, but given the rapid change in our understanding of the issues facing event managers, there is a greater need for event management students to be even better informed of the challenging and emerging issues facing the sector. This second edition attempts to build, develop and update the issues raised in the first edition.

In words drawn from the preface, this book takes an “explicit international approach […] to prepare students for the realities of working in (the) sector”, and like the first edition, it highlights “key critical global issues affecting events”. This second edition also highlights and focusses on some of the key drivers in event management, as well as exploring a number of new theoretical advances within the events sector. This second edition differs from the first, by removing some of the extended case studies (but still makes very good use of a number of practical case studies) and has added four new chapters, which cover topics, such as: the increasing importance of social media, a much stronger emphasis on international events and the inclusion of more case studies from North America, Europe, Africa, Asia and Australia.

As with an increasing number of text books, the book itself is only one of a number of links to support the students learning experiences. Through access to an accompanying website, the students can make use of additional learning resources: including free online reading material from the Sage journal database, and video links to case studies which help to illustrate the issues raised in each chapter. For lecturers, there is a supporting instructor’s manual, along with teaching notes as well as a list of suggested learning tasks.

The book covers 14 chapters written by 22 authors from countries such as: Australia, Bulgaria, Italy, the Netherlands, Taiwan and the UK. Although it is not surprising that most of the authors are from academia, a fair number of them have also worked in the events sector, while other authors are currently working in the sector. This is one of the strengths of the book, it explores issues through the eye of the practitioner. As for the book itself, it is grouped into three well-defined sections, the first section “Introducing an International Approach to Events Management” explores through two chapters, the macro contextual factors, challenges and issues faced by the events management landscape, by exploring both the positive and negative impacts of global issues and how they impact local event management decisions. The second section “International Events Management in Practice” is the core focus of this book, and covers in eight chapters the management issues that event managers will face in practice. These chapters are well-constructed and packaged, and in each chapter, the current research knowledge on the topic along with the event manager’s perspectives into issues are explored, along with a well-chosen case study, which illustrates the points issues raised in the chapter. The individual chapter topics covered in this section are: event design, managing events, team building, marketing, sponsorship, financing issues, risk management and the particular challenge of event evaluation. These chapters also illustrate the challenges faced by international events, and how lessons from such events can also be applied to more local events. The final section “Contemporary Issues in International Events Management” focusses on four chapters on emerging issues, including: the growth and impact of social media before, at and after the event; corporate social responsibility and sustainability, and questions the seriousness of event managers in fully understanding these issues; the importance of events to a destination’s tourism profile and whether events alone, can change this profile. The final chapter looks to the future of events by exploring through scenario planning how event managers can “future proof” their events. It concludes with advice for event management students, that by understanding future changes impacting the sector, they can be better prepared for future job opportunities.

While it would be wrong to say, the book was fun to read, but it was certainly enjoyable to read. Unlike many second editions, it is a genuine improvement on the first edition, as it not only covers new issues, but also was not afraid to change the format, for example, by dropping the extensive use of very detailed case studies. Edited books with multiple authors can sometimes read like a series of unrelated and loosely linked chapters, using many of the same dated references. This cannot be said about this book, as the editors and authors worked hard to link the chapters together, to bring a level of consistency often missing from edited books, with for example, references to other chapters so that the reader could better understand the linkages in the discussions. It was particularly helpful that a common format was adopted for each section/chapter: an overview the chapters in each section; clear learning objectives for each chapter; a well-written chapter summary; relevant case study along with questions for the reader to consider; listing of useful websites; additional reading material along with a short sentence explaining the content of these references. The great strength of the book and this is to be commended, was the extensive use of relevant case studies, which added substantially to the quality of the reader’s experience.

It is difficult to make any serious criticisms of the book, as it is an improvement from the first edition, but my suggestions in any third edition, would be the provision of a separate listing of the case studies in the index, along with additional case study material on the publishers website. This would add appeal to event practitioners, as it would aid them in their future planning. In addition, I would like to see some more insights and lessons about events from other destinations, in particular from Africa, South America and China, all of which have a rich history of local and national events.

Finally, in terms of a recommendation, as I said before the book was an enjoyable read, which provided a lot of useful insightful and practical information for event management students. Indeed, I would find it difficult to understand why the book should not form part of the reading list of any event management course, as it covers all the key issues that event management students should be exploring. However, the book deserves a wider readership, it should also be of interest to tourism students, and also to those working in event management, as many of the issues will be familiar to them in their day-to-day work. Although this book could not be described as essential reading for tourism futurologists, it does discuss issues that will impact the future direction of events management within a tourism context, and as such the book should be welcomed by tourism futurologists.

About the author

Brian Hay is a Professor of Tourism at the School of Social Sciences, Heriot-Watt University, Edinburgh, UK.

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  • How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

Structure of a research proposal

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

  • Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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research proposal event management

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

  • Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
  • Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

  • The proposed title of your project
  • Your supervisor’s name
  • Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

  • Introduce your topic
  • Give necessary background and context
  • Outline your  problem statement  and research questions

To guide your introduction , include information about:

  • Who could have an interest in the topic (e.g., scientists, policymakers)
  • How much is already known about the topic
  • What is missing from this current knowledge
  • What new insights your research will contribute
  • Why you believe this research is worth doing

Prevent plagiarism. Run a free check.

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

  • Comparing and contrasting the main theories, methods, and debates
  • Examining the strengths and weaknesses of different approaches
  • Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

  • Improving best practices
  • Informing policymaking decisions
  • Strengthening a theory or model
  • Challenging popular or scientific beliefs
  • Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

  • Cost : exactly how much money do you need?
  • Justification : why is this cost necessary to complete the research?
  • Source : how did you calculate the amount?

To determine your budget, think about:

  • Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
  • Materials : do you need access to any tools or technologies?
  • Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

  • Sampling methods
  • Simple random sampling
  • Stratified sampling
  • Cluster sampling
  • Likert scales
  • Reproducibility

 Statistics

  • Null hypothesis
  • Statistical power
  • Probability distribution
  • Effect size
  • Poisson distribution

Research bias

  • Optimism bias
  • Cognitive bias
  • Implicit bias
  • Hawthorne effect
  • Anchoring bias
  • Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. & George, T. (2023, November 21). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved April 7, 2024, from https://www.scribbr.com/research-process/research-proposal/

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Event Management Dissertation Topics for a Good Paper

Published by Owen Ingram at January 2nd, 2023 , Revised On August 11, 2023

Event management is a research area that has gained tremendous popularity in the modern world. Studying event management at college or university will require students to complete several assignments and a thesis or dissertation project to complete their formal education.

One of the key steps of writing a flawless dissertation project is coming up with a unique and interesting idea that will enable you to make a valuable contribution to the event management field. So we have provided a selection of the best event management dissertation topics and titles for your consideration.

You can modify any of the event management dissertation topics we have provided according to your preferences and rules. Below you will find a selection of intriguing dissertation topics for event management that will be sure to capture any reader’s attention.

List of Event Management Dissertation Topics

  • An in-depth examination of the Olympic Games 2018, its event management methods, and how they affected the number of visitors compared to the Olympics in 2014
  • An argumentative study on how to learn event management in the UK
  • A thorough analysis of the management techniques for the 2020 Grammy Awards that focuses on the steps that must be taken for future Grammy events
  • Discuss the function of brand agreements and sponsors in a larger-scale technology event in the UK and evaluate the success rate
  • What are the most frequent problems in organising and running marathons in the UK as opposed to the US that impacts the participation rate?
  • Highlighting the main obstacles that UK-based event management businesses encounter when trying to develop successful client relationships
  • A thorough examination of event management in the UK from tourists’ viewpoint
  • Examining the elements that influence volunteer motivation in major American athletic events
  • A critical examination of the key factors to be taken into account while organising and carrying out state-level nonprofit events in the United Kingdom
  • The function of green practices in corporate event planning in the UK; both good and negative environmental effects
  • ECB Premier League events from the past were studied to forecast future event management methods and income generation based on visitor attendance rates
  • Investigating the hiring practices at UK-based event management consulting companies
  • A case study on the 2018 FIFA World Cup organisation in Russia and the variables that contributed to its success
  • A case study of the Google I/O events for assessing the effectiveness of event management tactics while fostering customer interactions
  • Venue considerations for event management in developing economies study safety and risk management standards

Your event management dissertation might employ a variety of concepts, as you can see from the list above. Choosing one of these events management dissertation topics is just the first step of the process because you will need to conduct comprehensive research to address your research problem.

Whether you need assistance choosing a topic or need help with writing the dissertation or thesis , we are here to help you. We provide professional dissertation writing services to help you submit your project on time.

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How to find event management dissertation topics based on different cultural trends.

  • Research diverse cultural celebrations.
  • Analyze emerging event preferences.
  • Explore cross-cultural influences.
  • Examine cultural event challenges.
  • Consider technology’s role.
  • Select a topic blending cultural dynamics and event management intricacies.

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Event Proposal Guide 2024

pile of binders

When looking for a company to plan an event, organizations often release a Request for Proposals (RFP) . An RFP could almost be thought of as a job listing. It gives a brief overview of the job, or event and includes the requirements needed to submit.

Event Proposal

There are many types of proposals, from an event proposal for sponsorship to a corporate event proposal. Why go through this process? It allows an organization to cast a wide net and equally evaluate different event companies to find the one that can bring their event to life at the right price. It’s a matter of due diligence and is a demanding part of the event planner workload. Unfortunately for event planners, proposals take time that could otherwise be spent planning. Without an event, though, there wouldn’t be anything to plan. It’s a classic catch-22. Luckily, by following a few simple guidelines, you can cut down the time it takes to create proposals. With the right strategy, you can create a proposal that organizations will respond to.

Virtual Event Proposal

Now, there is more variety in the proposals coming out as virtual events take centerstage. A virtual event proposal will have different requirements than typical event proposals and put a greater emphasis on virtual event software . As you expand your event types from in-person to virtual and hybrid and gather more experience, don't be afraid to take on these types of events. Virtual events , virtual meetings, and virtual conferences aren't that different than in-person events and can provide a great opportunity to learn a new skillset. 

Gain A Clear Understanding of the Event Proposal Requirements

First things first. Find an RFP and read it through carefully. You can’t go out for every event. Outside of what your company has the bandwidth to plan, you only have so much time to spend submitting to RFPs. Now, how many event proposals you submit a year depends on several factors. How large is your planning company? Do you have a dedicated staff member for proposal submissions? What can your organization feasibly take on if you win the proposal? The RFP will state the basics. In most cases, that includes event date, location, scale, and overview.

Ask Yourself These Questions When Reading the RFP

  • Looking at the RFP requirements and due date, do you have time to create a proposal?
  • Do you have the bandwidth to put on this event?
  • Do you have the resources required?
  • What will this event do for your company?
  • Does the event fit with your portfolio of events?

It’s All About the Event

There are times when an RFP will come out and it seems perfect…except it’s due in a week and overlaps with an event you’ve put on every year and requires extra staff and means you have to get new tech and on and on. Are you excited about it? Do you think it will elevate the brand of your event company and give you more opportunities in the future? Go for it.

Know the Market Requirements for the Event Proposal

Many times, the events you look to plan are being put on by organizations in the same location your company is located. Many times, they aren’t. What isn’t costly in your market might be expensive in others. There are a few steps to take after realizing you want to submit to an RFP that might impact your submission.

Cost is Relative

The market impacts cost. Most importantly, location impacts cost. If the event is being held in a city you aren’t used to working, do research. You’ll have to provide a budget in the proposal, this is just a first step. Does the location impact your normal operating costs in any way? Take that into consideration. You need to have a realistic understanding of the cost of labor, food, and venue to put together a budget draft.

Understand Regulations Such as Data Security, Labor, and More

Whether the event will be located domestically or internationally, regulations are different in each state. From fire codes to traffic, data security to labor laws, you need to understand the laws and regulations that could impact the event. Do some initial research to find out if your normal way of doing business might be impacted.

Find the Perfect Event Niche

Every time you consider a new RFP, you should consider if the potential event lines up with your event program strategy. Your company brand is based on the events you plan. The meetings and events industry is vast. From strait-laced conferences to wild product launch parties, there’s a wide variety of events to be planned. What does your event planning company do?

Think Outside the Box

What excites you? Large-scale experiential events? Internal corporate dinners? Figure out what your specialty should be. From there, you can be more discerning about the events you plan. While it might take time to build your portfolio of events to get to the kind you want, direction is key. If you want to be the go-to event planning company for weddings, you shouldn’t be planning medical conferences. Each proposal you submit should fit the narrative you’ve either built over the years or are trying to build.

Summarize the Client’s Needs

Proposals are all about telling the client what they want to hear. Speak their language. It starts with the RFP. Before you finish the proposal process, you should expect to reread an RFP about a hundred times. That’s not an exaggeration. When it comes to proposals, you should never go off-script. The RFP outlines what the client wants to know. But, be sure not to oversell what you’re able to offer.

Build the Event Proposal from the RFP

RFPs tend to be incredibly explicit. It’s not a trick. If the client wants information included, you have to include it. When you get an RFP, after you’ve determined that you want to submit an event proposal, sit down with your team. Have everyone read through the proposal and make a list of requirements and questions based on the RFP. Is there something that needs more clarification? Most clients allow companies to ask questions before the event proposal is due. Watch for a question deadline. If you need clarity, that is the time to ask. Often, the requirements will include a proposal structure. Did your team create an outline that looks like yours? If you’re in agreement about what needs to be included and if there is a required structure, you’ve built out an event proposal template.

Event Proposal Essentials

When pulling your event proposal together, you’ll work off of the template or outline you created as you were reading through the RFP. It can’t be stressed enough – if the RFP asks for something to be included, it must be included. If a requirement isn’t submitted, your proposal won’t be considered. Anything requested in the RFP is an event proposal essential.

The Major Lift: Event Budget

With the information provided in the RFP, you’ll need to create a budget. Budget is one of the reasons it’s important to understand the market. If you come in too high, you won’t be considered. Too low, and you won’t be able to deliver without hurting your bottom line. The budget isn’t set in stone, but it should be as close as possible to reality. Event budgets are involved. Take the time to budget carefully. Make sure to include costs such as mobile event apps and event management tools .  In addition to giving the client a clear picture of your literal value, it will help you understand the return you could get from the event. Be clear, include all costs, and underestimate as little as possible.  

Understanding Dates: Event Timeline

If you need to create an event timeline, keep it simple. Don’t get too caught up in design. An event timeline like the budget is a draft, an estimation of what will occur and when. It can be helpful to add in large milestone, such as when the venue will be chosen, as well as recurring touch bases with the client. In the event proposal, the event timeline gives a clear picture of how your team plans and executes an event.

Pulling from Experience: Event Examples

Clients want to know what you’re capable of. They will often ask you to include anywhere from two to five event examples. When choosing events, create a story that would resonate with the client. After all, this proposal is all about them and their event. If the proposal is for a gala, include examples of galas you’ve produced. Don’t have any similar events to include? Get as close as you can. The language you use to describe the event and its success is instrumental. Don’t forget to include images. Include reporting and key data that points to event success you get from your event management software .

Showcase the Team: Resumes

The client wants to know who they’ll be working with. This is a chance to let your staff shine. When pulling resumes, update them to cater to the client. Showcase the experience of your team, but always so that it reflects the event you’re trying to win. Don’t include a team member in the proposal if there’s no chance they would be working on the project, even if they have the most experience. Again, don’t oversell. 

Break it Down: Scope of Service

What services will you be providing? The scope of services includes everything the client expects you to cover. Sometimes, multiple RFPs are put out for pieces of an event, such as planning, AV, etc. Other times, you’ll need to pull in vendors to meet the requirements of the RFP. If you use event technology , you might want to include it here. Vendors like AV partners, technology partners, and ideation partners should be included. Break down your scope of services. If the RFP asks for it, include cost per role as it aligns with the budget.

Successful Event Proposal Design

Your proposal isn’t only about the information. It’s about event proposal design. Event planning is about an experience. If you submit a lackluster proposal, the client will think that your company is lackluster. Design and imagery should be used heavily. When deciding on a design for the proposal, start simple. Think about the client. Have they provided any direction on event design? Think of this as an opportunity to think big. This is your chance to dazzle them with your ideas for the event. Don’t forget to use the client’s logo, this is about them.

Event Proposal Template

While your event proposal template will rely on the RFP requirements, there are a few standard event proposal essentials to include. Use the list as a guide. Always, always, always work from the RFP. Unfortunately, every event proposal is different. Every event is different. To create a winning event proposal, you need to tailor the proposal to the client.

Checklist for Your Event Proposal Template

  • Table of contents
  • Client name
  • Client logo
  • Your company name
  • Your company logo
  • Your company contact information
  • Company overview
  • Event overview
  • Team resumes
  • Event budget
  • Event timeline
  • Scope of work
  • Event experience (example events)
  • RFP requirements
  • Check for consistency, grammar, spelling, and proper design

Event Proposal Presentation

The event proposal is the first step. Generally, once proposals have been submitted and evaluated, the client will narrow down their options. If you’re chosen to give an event proposal presentation, the client will let you know. The presentation will have its own requirements. You can search for a sample event proposal presentation help you get started. If you make it to this stage, you’re close to winning the event.

Submit Your Event Proposal

After all that hard work, you can submit your event proposal knowing you did your best.

Remember, the RFP isn’t there to trick you. If you don’t understand anything, ask the client to clarify. Tailor the presentation to the client’s needs. The more event proposals you submit, the easier they get. Go after the ones that align with your company goals and help you to further grow your business. Event proposals can be a time-consuming hassle, but they don’t need to add stress. While you should be aligning each proposal with client needs, that doesn’t mean you need to start from scratch each time. The basics, like team resumes and company information, should already exist. Take your time with each event proposal. Quality over quantity. Good luck!

Julie Haddix Headshot

Julie Haddix

Julie Haddix is the Senior Director, Industry Solutions for Cvent, Inc. She has worked for Cvent for over 13 years and helped to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. Julie has also been a part of the planning team for Cvent CONNECT, Cvent’s annual user conference, leading the event marketing and content development efforts. In her current role, she oversees strategic content direction for the event marketing and management platform. Julie graduated from the McIntire School of Business at the University of Virginia with a B.S. in Commerce and concentrations in Marketing and Management. She lives in Westchester County, NY with her husband and 2-year-old son.

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Home » How To Write A Research Proposal – Step-by-Step [Template]

How To Write A Research Proposal – Step-by-Step [Template]

Table of Contents

How To Write a Research Proposal

How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

  • Choose a concise and descriptive title that reflects the essence of your research.
  • Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

  • Provide an introduction to your research topic, highlighting its significance and relevance.
  • Clearly state the research problem or question you aim to address.
  • Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

  • Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

  • Conduct a comprehensive review of relevant literature and studies related to your research topic.
  • Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

  • Describe the research design and methodology you plan to employ to address your research objectives.
  • Explain the data collection methods, instruments, and analysis techniques you will use.
  • Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

  • Create a timeline or schedule that outlines the major milestones and activities of your research project.
  • Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

  • Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
  • Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

  • Discuss any ethical issues that may arise during your research and explain how you plan to address them.
  • If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

  • Clearly state the expected outcomes or results of your research.
  • Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

  • Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

  • Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

  • Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

  • Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

  • Introduce the research topic and provide background information.
  • State the research problem or question you aim to address.
  • Explain the significance and relevance of the research.
  • Review relevant literature and studies related to your research topic.
  • Summarize key findings and identify gaps in the existing knowledge.
  • Explain how your research will contribute to filling those gaps.

5. Research Objectives:

  • Clearly state the specific objectives or aims of your research.
  • Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

  • Describe the research design and methodology you plan to use.
  • Explain the data collection methods, instruments, and analysis techniques.
  • Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

  • Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

  • If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

  • To compare student learning outcomes between online and traditional face-to-face education.
  • To examine the factors influencing student engagement in online learning environments.
  • To assess the effectiveness of different instructional methods employed in online education.
  • To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

  • Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
  • Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

About the author

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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research proposal event management

Event planning research – How to make your event a success

by Oneresource | Aug 18, 2023 | Event Planning & Management | 4 comments

Event planning research – How to make your event a success | © Oneresource

When you’re hosting an event, you want to make the best impression possible. You need to know every detail of what will happen – including all the information on your guests and speakers. Event planning research is the key to success in this area – read on to find out more.

Do your research

Knowing what exactly what you’re planning for is the most important part of organising an event. Research is needed on every area – from caterers to conference material. Here are the key areas where research is vital:

  • Make sure there’s a market . If you’re planning a business event, is there interest for it? Research your area of the market, and ensure that your event is in line with the interests of the market – but also that it will provide something different which will draw people in and boost attendance.
  • Know your audience . Conducting research on your target audience is key to understanding and providing what they will want at your event. Whether it’s an exhibition or a wedding, know what your target audience will like and dislike – and make sure you know whether the people you’re inviting have any dietary, cultural or religious needs that you need to be aware of.
  • Put the word out . Once you’ve determined the interest in your event and have singled out your audience, the next step is advertising. This research concerns the best places to put your advertising, so that your target audience will see it – that way you get a good return on investment on your advertising spend. Your advertising needs to be specific to your audience – whether that’s through placing adverts within set geographical bounds, or using the interests of your target group. Use all the channels available to you – website, social media, pay-per-click advertising, magazines, posters and targeted mailshots.

What to research

A good event is made up of many elements. The venue needs to be right. The access for people travelling by car, train, bus and on foot needs to be good. The availability of any audio-visual equipment is important, as is the ability to lay out the room in the way you need, and to offer additional rooms for break-out areas. Away days need to include food and drink options and possibly overnight stays. There will need to be event registration desks and plenty of people on hand to make sure things run smoothly – somewhere that you might be able to make use of external virtual assistant staffing services.

And that’s all before you’ve finalised the programme for the day itself. For a straightforward conference or training event, you might need to consider:

  • How many talks are suitable for the length of the event
  • How often people would like a break
  • The desired of format for the day
  • The balance between presentations and Q&A sessions

A good events manager will be able to keep track of all the elements that need to come together, dealing with venue managers, caterers, speakers and exhibitors, ticket sale sites, marketing and promotion and more. With such a heavy workload, it might be useful to hire a virtual assistant offering secretarial services, who can do anything from managing a social media campaign for your event to conducting post-event market research.

It’s just as important that attendees can give their thoughts on what went well and what could be improved on once the event is over. This information can then be used as research for your next event – providing valuable insight over time into the needs and expectations of your target group. A key way that feedback can also be gathered in real time is over social media – if you promote a hashtag alongside your event, you can then follow what people said about your event online afterwards.

Know your competition

If you’re planning events, then chances are that there are other people in the same business – and here you need to do your research. Event management always comes with an element of competition, and knowing what your competitors are providing is key to creating a more interesting and rewarding event.

Competition research may involve attending competitors’ own events and noting the way they do things – which services they use, how their programme works, what food they provide – along with the atmosphere and response of the attendees. Work out what it is that draws in their audience, and see if you can provide the same service.

Need some help?

Planning an event, conducting event planning research, running the event and carrying out post-event feedback can be quite a challenge. If you’re interested in getting some  virtual event planning research  help from an event management assistant or would like to know more about our other virtual employee services feel free to call us on 0800 994 9016 or use our contact form in the menu above.

Related Articles:

  • Essentials of event planning – how a virtual assistant can help
  • What to consider in your event management checklist
  • The five essential elements of event planning

Great post, thanks for sharing

Thank you for explaining how you get into the event planning field. My sister would love to organize a big community relay race. I think she should hire some security if she does that though.

really informative posts

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General Tips , Planning Tips , Your Event Career

How to Write an Event Proposal (with a Template and Tips)

As a professional event planner, you know that writing an event proposal is one of the most important steps in the planning process! After all, a well-written proposal can help you secure a client and get them excited about your proposed event. In this blog post, we will break down how to write an event proposal from start to finish.

We’ll also provide useful tips for making your proposal stand out from the competition. Finally, we will even provide you with an example template that you can use to write your own event proposal.

So, let’s get started!

What is an event proposal.

First thing’s first: an event proposal is a document that outlines the details of an event. Furthermore, it explains why it should be approved.

What Should Be Included in an Event Proposal?

Your event proposal serves as a sales pitch to potential clients, outlining the benefits they can expect from your proposed event. A well-written proposal should include all necessary information about the event, such as:

  • Venue selection
  • Staffing needs
  • Marketing plans, etc.

Ultimately, the goal of your event proposal should be to persuade the client that you can provide a successful, professional event.

PRO TIP: Dream of a career in event planning, but don’t know where to get started? This ULTIMATE GUIDE will reveal how you can get trained, certified, and ready to book your first client in as little as 3 short months!

Is an event proposal the same as an event plan.

This is a VERY important question, as many people mistakenly believe that a proposal and a plan are the same thing. But the truth is, they are two different documents.

An event proposal outlines what you intend to do. Think of it as the sales pitch!

On the other hand, an event plan is a document that outlines all of the details of how you will actually execute the event once it’s been approved. It includes all necessary steps, such as guest list management, staffing needs, catering needs, rental orders, etc.

How Do You Write an Event Plan?

If you’ve come this far and realized that you’re actually trying to put together an event plan, and NOT an event proposal, we highly recommend these two helpful blog articles:

  • Free Template: How to Create a Winning Event Plan (by Eventbrite)
  • How to Write a Great Event Plan (by True Film Production)

They’ll definitely be able to guide you in the right direction!

However, if you ARE looking for help to write an event  proposal , keep reading…

How to write an event proposal in-post image 1

Creating an Event Proposal: What to Know Before Getting Started

Before you even begin writing your proposal, it’s important to understand the basics of how to write a successful event proposal.

How Long Should an Event Proposal Be?

When it comes to length, the answer really depends on your client’s requirements. Some clients might prefer a detailed, 10-page proposal while others may simply need a one-pager. Therefore, make sure you research what they are expecting before starting to write your proposal.

What is the Proper Format for a Proposal?

The best way to format an event proposal is to use a standard business letter format . This includes:

  • Header with contact information
  • Subject Line
  • Introduction of your company and the event you are proposing
  • Details of the event, such as date, time, location, goals, etc.
  • Discussion of budget and other details
  • Call to action
  • Closing statement

Furthermore, you should also make sure to include a signature line at the bottom, along with your printed name and contact information. This will help make the proposal appear more professional!

Paper or Electronic?

Again, this really depends on the preferences of your client. Some clients may prefer a paper copy while others might prefer an electronic one.

If you decide to go with an electronic version, make sure to save it in a PDF format so that it can be easily opened and viewed by anyone with a computer or smartphone.

Understanding the Fundamentals

Next, you can’t write an event proposal if you don’t understand the scope of work, budgeting needs and expectations, how to research competitors, or how to create a timeline. Only once you understand these requirements can you begin crafting your document with confidence!

So, let’s take a closer look at each one…

1. Scope of Work

The scope of work is essentially the foundation of your proposal.

Here, you should outline what will be done, who will do it, and how long it will take to complete. If possible, you should also include a breakdown of tasks with estimated deadlines. This will give the client an idea of what to expect from you!

2. Budgeting

A well-crafted proposal should include a breakdown of the budget for each component of the event. Additionally, it should also include details about how much funding is needed, who will be responsible for what expenses, and any other relevant information related to budgeting.

3. Research Competitors

Researching competitors is a great way for you to get an idea of how much the event should cost. Not to mention, it’ll help you see what services are offered by other vendors in your area. In turn, this can help you determine the best pricing for your services and make sure that your proposal looks competitive!

4. Create a Timeline

Lastly, creating a timeline is essential for an event proposal! This will show the client that you have a plan to get everything done on time. Be sure to include all necessary steps and estimated dates of completion so that they can see how well you are organized!

PRO TIP: Make sure to download our FREE sample event planner checklist (6 month timeline)!

How to write an event proposal from start to finish.

Now that you understand the basics of creating an event proposal, let’s take a look at how to actually write one from start to finish!

What are The 5 Steps in Writing Your Proposal?

Step 1: gather the necessary information.

Before beginning the writing process, you’ll need to gather all of the necessary information about your event. This includes facts such as date and time, location, activities, budget, and more.

Step 2: Determine Your Audience

After you have the necessary information, it’s time to determine who your audience is for this proposal. Is it a potential client? A company looking for vendors? Knowing who you are writing the proposal for will help you create content that speaks directly to them.

Step 3: Start Writing

Now it’s time to actually start writing the proposal. Begin by introducing yourself and your company, as well as outlining the event you are proposing. Then, include details about what will be done, budgeting needs, competitors, timeline expectations, and more.

Step 4: Proofread and Revise

Before submitting the proposal, it’s important to proofread and revise your work. A good rule of thumb is that the first draft is NEVER the one you want to submit at the end. By revising and proofreading your event proposal, you can ensure that all information is accurate.

Plus, it’ll give you an opportunity to make changes or additions if necessary.

Step 5: Submit the Proposal

Once you are happy with the content of your proposal, you can submit it to the client or company!

Diversity People Party Enjoyment Buffet Eating Concept. Event proposal article.

Writing an Event Proposal: Tips and Tricks

Although following the steps outlined above can help you craft an effective event proposal, there are a few more tips and tricks that you should keep in mind:

  • Make sure to tailor each proposal to the specific job or client.
  • Always include contact information for yourself or your company.
  • Keep it concise – no one wants to read a long and boring proposal.
  • Outline the benefits of working with you or hiring your company.
  • Make sure to highlight any special skills or qualifications that you may have.
  • Include testimonials or references from previous clients, if possible.

Following these tips can help ensure that your event proposal is successful!

PRO TIP: Speaking of special skills and qualifications – if you’re not yet professional trained and certified as an event/wedding planner, why not start there? Earn YOUR globally-recognized certification in as little as 3 short months with QC Event School’s self-paced, online courses !

Critical mistakes to avoid.

When writing an event proposal, there are some critical mistakes that you should avoid in order to make sure your document is as professional and organized as possible. Here are the top five:

Mistake #1: Not doing enough research.

It’s important to understand who you’re writing for, what their needs are, and how you can meet them. Not doing adequate research could mean that your proposal is not tailored to their needs.

Mistake #2: Not including enough detail.

You want to make sure that you provide enough information about the event, budget, timeline plans, etc. Make sure to include all of this in your proposal so that the client has a full understanding of what they are hiring you for.

Mistake #3: Not proofreading your work.

Proofreading is essential before you submit any document! Even if you think the proposal looks and reads well, it’s always best to double-check and make sure that there are no spelling or grammar errors.

If you need help proofreading your event proposal, we recommend any of the following options:

  • Asking someone you know (who is good at grammar) to review it.
  • Using a professional proofreading service, such as Grammarly .
  • Using an online spellchecker or grammar checker tool, such as ProWritingAid .

Mistake #4: Trying too hard to impress.

It’s important to sound professional and show enthusiasm for the project, but don’t go overboard with trying to impress the client! If your proposal is too flowery and/or borders on brown-nosing, it could have a negative effect.

Mistake #5: Not following instructions.

Lastly, many clients will provide specific instructions on how they want to receive the proposal. Make sure to follow these instructions and submit the document in the format requested.

By avoiding these five mistakes, you can make sure that your event proposal is professional and effective!

How to Write an Event Proposal for a Sponsorship

Now, writing an event proposal for a sponsorship can be a bit more challenging. After all, you’ll need to create content that directly speaks to the sponsor and outlines the benefits of partnering with your event.

Typically, if you’re seeking the assistance of a sponsor, it’s because you need help with some of the costs associated with hosting your event. In this case, you’ll need to include the following in your proposal:

  • A detailed outline of the event and its purpose;
  • An explanation of what type of contribution you’re expecting from the sponsor;
  • And details on how the partnership will benefit both parties involved.

Tips for Writing an Effective Sponsorship Proposal

When writing a sponsorship proposal, it’s important to keep in mind the following tips:

  • Be clear and concise. Make sure your message is easy to understand and avoids any kind of jargon or technical terms.
  • Make sure to highlight what makes your event unique and why it’s worth sponsoring.
  • Include specific information on how the sponsor’s contribution will be used and the potential impact it could make.
  • Provide detailed information about your target audience, marketing plans, etc.
  • If you can, provide past examples of similar events that have been successful in getting sponsorships.
  • Most importantly – be sure to thank your prospective sponsor for their interest, regardless of whether or not they choose to contribute.

PRO TIP: Get sponsorships for your events with these 4 tried-and-true strategies !

How to write an event proposal in-post image 3

3 Event Proposal Examples

Example #1: corporate event proposal.

In this first example, let’s imagine that you’re a corporate event planner with your own business. Your business is called “The Event Planners” (imaginative, we know) and you specialize in event planning for corporate clients.

Your client is a large tech company that is looking to host an exclusive event for the launch of their new product. For the sake of this example, the product in question is a new type of smartwatch. Their budget for the event is $50,000.

In this case, the event proposal might look something like this:

“The Event Planners specializes in hosting successful corporate events. We have extensive experience in planning and executing a wide range of projects for clients within the tech industry, including product launches, conferences and special events.

We understand the importance of making your event stand out from the competition, which is why we create custom solutions tailored to your specific needs. For this event, we will create a unique atmosphere that reflects the excitement surrounding the launch of your new product, while also providing an enjoyable experience for your guests.

Our services include the following:

  • Securing venue and catering services
  • Creating custom decorations and ambiance
  • Designing promotional materials
  • Managing audio/visual services
  • Providing entertainment options
  • Coordinating logistics and transportation

The total cost of the event will be $50,000. In return, we guarantee you a successful event that effectively showcases your product and leaves a lasting impression on your guests.

We have extensive experience in the tech industry and are confident that we can create a unique event that meets all of your expectations. Please let us know if you have any questions or need more information.”

Example 2: Nonprofit Event Proposal

In this second example, let’s imagine that you’re a nonprofit organization looking for sponsorship to help cover the costs of hosting your next event. Your nonprofit is focused on providing educational resources and support to underserved communities, and you’re planning an event to raise awareness about these issues.

The goal is to secure $5,000 in sponsorships to help cover the costs of venue rental, food and beverage, decorations, audio/visual services, transportation and other expenses associated with the event.

Your proposal might look something like this:

“We are a nonprofit organization dedicated to providing educational resources and support to underserved communities. Our mission is to ensure that everyone has access to quality education and resources, regardless of their background or economic status.

We are in the process of planning an event to raise awareness about our mission and the issues facing these communities. Our event will be a celebration of our progress as well as an opportunity to educate people on how they can get involved and help support our cause.

To make this event successful, we need to cover the costs of venue rental, food and beverage, decorations, audio/visual services, transportation and other associated expenses. As such, we are seeking sponsorships in the amount of $5,000 to help make this event a reality.

In return for your support, we will provide you with numerous opportunities to promote your business to the attendees of the event, as well as recognition on our website and social media outlets.

We are confident that this event will have a positive impact on our organization and those we serve. By partnering with us, you can help make an invaluable contribution to our cause and be part of something truly special. Thank you for your consideration.”

Example #3: Wedding Proposal

In our third example, let’s imagine that you’re a wedding planner looking to secure a contract for an upcoming wedding. You have experience in planning and executing all types of weddings, from traditional ceremonies to large-scale events.

Your proposal should include information about your services, pricing, and other details relating to the event.

Here is an example of what your proposal could look like:

“We are a wedding planning company with years of experience in creating and executing dream weddings for couples all over the world. We specialize in helping couples create the perfect wedding that reflects their personal style and taste.

For this particular event, we will take care of every detail from start to finish. Our services include:

  • Helping the couple select a venue
  • Designing their wedding decor
  • Creating their wedding menu
  • Organizing the entertainment and activities for their guests
  • Booking vendors
  • And much more

The total cost of our services is $20,000. This includes all necessary fees associated with planning and executing the event.

We have the necessary experience and expertise to make sure this wedding goes off without a hitch. We look forward to working with you and helping to create a beautiful and memorable celebration for the happy couple.”

Couple sitting down during meeting with wedding planner. Event proposal article.

Event Proposal Free Template

Finally, here’s a free reference template that you can use as inspiration when writing your OWN event proposals in the future. Enjoy!

Event Details

  • Event Title : [Insert here]
  • Target Group(s) of Event : [Insert here]
  • Proposed By : [Insert here]
  • Hosting Organization : [Insert here]
  • Event Date(s) : [Insert here]
  • Venue(s) : [Insert here]
  • Amount Requested for Budget : [Insert here]

Event Description

This section should include a brief overview of the event, its purpose, intended target audience and desired outcome. Importantly, make sure this section includes:

  • The expected number of hours/days the event will be held;
  • Number of guests/attendees expected;
  • The venue where the event will be held;
  • Your event objectives;
  • The most important feature of the event (e.g. keynote speaker);
  • Any other notable features or activities planned;
  • Why it will benefit the organization, stakeholders, etc. to take part in this event, etc.

Proposed Event Program

Here, you will spell out the timeline for the event. Include a day-by-day (or hour-by hour) breakdown of activities, such as panels, keynote speakers, workshops and other activities that have been planned for the event.

Additionally, make sure to get real specific about the following details:

  • Arrival times (if any);
  • Start and end times for the event/event activities;
  • Presentation times;
  • Speeches and/or special announcements;
  • VIP arrivals and departures, etc.

Human Resources

In this section, include information about any staff needed to support the event. This could include volunteers, speakers, a moderator and/or panelists, as well as any other personnel that would be necessary for the event.

Next, you’ll want to discuss why you’ve chosen the particular venue you have – and how that venue will benefit the event. This is also the section to discuss any special accommodations necessary, such as audiovisual equipment, seating arrangements, etc.

PRO TIP: Learn more about properly researching and finding the PERFECT venue for your event!

Scope of work.

Here, you’ll want to outline exactly what services your organization will provide for the event. This includes:

  • Any contacts/vendors you will be working with;
  • The design of invitations/registration forms;
  • Provide food and beverage for the event (if any);
  • Organizing logistics, such as transportation and accommodations;
  • Coordinating event photography and/or video recording;
  • Providing any additional materials needed for the event, such as decorations or props;
  • Managing post-event activities, such as follow-up emails or surveys.

Budget Breakdown

You’ll use this next section to break down a detailed budget for the event. This should include the following:

  • Personnel costs (e.g. speakers, moderators, volunteers);
  • Venue rental;
  • Catering expenses;
  • Marketing/promotional costs;
  • Cost of materials (e.g. decorations, props);
  • Travel expenses (if applicable).

This section is particularly necessary if you intend to get government funding or some sort of sponsorship for your event. Here, you’ll want to explain why it’s important to measure the success of the event and detail how you plan on doing so.

Measurements of success might include (but aren’t limited to):

  • Number of attendees;
  • Attendee/participant satisfaction ratings;
  • Sign-ups for a newsletter/follow-up activities;
  • Amount of media coverage;
  • Number of new recruits;
  • Increase in bookings, etc.

PRO TIP: Here are 23 helpful KPIs (key performance indicators) to help you measure your event’s success, courtesy of Bizzabo!

How to write an event proposal in-post image 5

Risk Management

No event proposal is complete without a risk management plan. Here, you should include any potential risks that may arise during the event, as well as strategies for mitigating such risks.

In this particular section, you might find it easiest to create a chart. We recommend breaking up the chart into five categories:

  • Risks Identified;
  • Probability of Risk;
  • Severity of Risk;
  • Priority Rating;
  • And Risk Treatment.

By formatting your Risk Management section this way, you’ll make it much easier for everyone to understand and track the potential risks associated with your event.

Event Equipment Needs

Next, you’ll want to list all the equipment that will be necessary for the event. This could include audiovisual equipment (e.g. microphones, projectors, etc.), as well as seating arrangements and any other relevant items.

Again, you might find it easiest to put everything together in a chart. If this is the case, we suggest the following categories:

  • Description of the Equipment
  • Total # Required
  • Ready in Stock (Y/N):
  • Current Condition (Excellent, Good, Poor)
  • Need to Borrow (Y/N)
  • Where to Borrow From (and Cost)
  • Need to Hire (Y/N)
  • Where to Hire From (and Cost)
  • Need to Purchase (Y/N)

Obtaining Permits/Licenses

Depending on the type of event you’re hosting, you may need to secure certain permits or licenses. In this section, you’ll want to detail why you need the permit/license, as well as explain how and when it will be obtained.

Transportation and Accommodation

Lastly, discuss any transportation and accommodation needs for your event. This could include booking flights for speakers or guests, rental cars, or lodging nearby the event venue.

At this point, you should also make note of any special requirements for attendees or speakers (e.g. dietary needs/restrictions). This way, you’ll be sure to provide adequate accommodations for everyone involved in the event planning process.

Once you’ve completed all the previous sections, your event proposal should be complete. Congratulations!

Now, your job is to make sure that everyone involved in the planning process understands and agrees with the proposed plans. Be sure to read through your document one last time before submitting it for approval.

Good luck – and happy planning!

UP NEXT: Discover the DO’s and DON’Ts of writing your event planner contract!

Next article.

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19th Edition of Global Conference on Catalysis, Chemical Engineering & Technology

  • Victor Mukhin

Victor Mukhin, Speaker at Chemical Engineering Conferences

Victor M. Mukhin was born in 1946 in the town of Orsk, Russia. In 1970 he graduated the Technological Institute in Leningrad. Victor M. Mukhin was directed to work to the scientific-industrial organization "Neorganika" (Elektrostal, Moscow region) where he is working during 47 years, at present as the head of the laboratory of carbon sorbents.     Victor M. Mukhin defended a Ph. D. thesis and a doctoral thesis at the Mendeleev University of Chemical Technology of Russia (in 1979 and 1997 accordingly). Professor of Mendeleev University of Chemical Technology of Russia. Scientific interests: production, investigation and application of active carbons, technological and ecological carbon-adsorptive processes, environmental protection, production of ecologically clean food.   

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World Energy

Rosatom Starts Production of Rare-Earth Magnets for Wind Power Generation

TVEL Fuel Company of Rosatom has started gradual localization of rare-earth magnets manufacturing for wind power plants generators. The first sets of magnets have been manufactured and shipped to the customer.

research proposal event management

In total, the contract between Elemash Magnit LLC (an enterprise of TVEL Fuel Company of Rosatom in Elektrostal, Moscow region) and Red Wind B.V. (a joint venture of NovaWind JSC and the Dutch company Lagerwey) foresees manufacturing and supply over 200 sets of magnets. One set is designed to produce one power generator.

“The project includes gradual localization of magnets manufacturing in Russia, decreasing dependence on imports. We consider production of magnets as a promising sector for TVEL’s metallurgical business development. In this regard, our company does have the relevant research and technological expertise for creation of Russia’s first large-scale full cycle production of permanent rare-earth magnets,” commented Natalia Nikipelova, President of TVEL JSC.

“NovaWind, as the nuclear industry integrator for wind power projects, not only made-up an efficient supply chain, but also contributed to the development of inter-divisional cooperation and new expertise of Rosatom enterprises. TVEL has mastered a unique technology for the production of magnets for wind turbine generators. These technologies will be undoubtedly in demand in other areas as well,” noted Alexander Korchagin, Director General of NovaWind JSC.

For reference:

TVEL Fuel Company of Rosatom incorporates enterprises for the fabrication of nuclear fuel, conversion and enrichment of uranium, production of gas centrifuges, as well as research and design organizations. It is the only supplier of nuclear fuel for Russian nuclear power plants. TVEL Fuel Company of Rosatom provides nuclear fuel for 73 power reactors in 13 countries worldwide, research reactors in eight countries, as well as transport reactors of the Russian nuclear fleet. Every sixth power reactor in the world operates on fuel manufactured by TVEL. www.tvel.ru

NovaWind JSC is a division of Rosatom; its primary objective is to consolidate the State Corporation's efforts in advanced segments and technological platforms of the electric power sector. The company was founded in 2017. NovaWind consolidates all of the Rosatom’s wind energy assets – from design and construction to power engineering and operation of wind farms.

Overall, by 2023, enterprises operating under the management of NovaWind JSC, will install 1 GW of wind farms. http://novawind.ru

Elemash Magnit LLC is a subsidiary of Kovrov Mechanical Plant (an enterprise of the TVEL Fuel Company of Rosatom) and its main supplier of magnets for production of gas centrifuges. The company also produces magnets for other industries, in particular, for the automotive

industry. The production facilities of Elemash Magnit LLC are located in the city of Elektrostal, Moscow Region, at the site of Elemash Machine-Building Plant (a nuclear fuel fabrication facility of TVEL Fuel Company).

Rosatom is a global actor on the world’s nuclear technology market. Its leading edge stems from a number of competitive strengths, one of which is assets and competences at hand in all nuclear segments. Rosatom incorporates companies from all stages of the technological chain, such as uranium mining and enrichment, nuclear fuel fabrication, equipment manufacture and engineering, operation of nuclear power plants, and management of spent nuclear fuel and nuclear waste. Nowadays, Rosatom brings together about 350 enterprises and organizations with the workforce above 250 K. https://rosatom.ru/en/

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Airborne Wind Energy Developer Kitemill Prepares for 24HOUR Operation and Multi-Device Demonstrations

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Vietnam's Largest Wind Power Plant Starts Operational

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Developer Lines up Support for Vietnam Wind Build

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Trung Nam Group Inaugurates Wind Power Plant in Vietnam

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Australia Adopts Policy for Development of 1.2GW Wind Project

IMAGES

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  5. 11+ Event proposal sample templates

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VIDEO

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COMMENTS

  1. Event management research: The focus today and in the future

    2. Future areas for event management research. The most obvious topic in the future for event management if you pay any attention to the news today is safety/security at all types of events. This issue is not focused only in North America but is of global concern if past tragedies in England, France and Spain and many other countries are any ...

  2. (PDF) From Event Management to Managing Events

    configuring events: (1) actors from diverse backgrounds gather intentional ly for (2) a limited. duration (3) to communicate face-to-face in an (un)structured fashion at venues that include. both ...

  3. 7 steps to crafting a winning event proposal (with template)

    Impress your stakeholders by following these seven steps to crafting an engaging proposal. Free event proposal template. 1. Meet with the prospective client or stakeholders. Before you begin crafting your proposal, you should have a clear understanding of your prospective client's expectations for the event.

  4. Event and festival research: a review and research directions

    A more recent review of trends in event management research was published in 2017, highlighting the themes which appeared to represent the most popular research topics over the period from 1998 until 2013 in studies published in leading hospitality and tourism as well as event-focused academic journals (Park and Park, 2017). A total of 698 ...

  5. Understanding the Management Theory in Event Management

    of management are: planning, organizing, leadership, commanding and coordinating. The Neoclassical School explores the psychology of management and work with a key focus on. the role of motivation ...

  6. PDF EVENT MANAGEMENT

    thoroughly. Regardless of various types of events, it is crucial that event managers should be knowledgeable, qualified and professional (Bladen et al. 2012, 21). Due to the thriving need of event management, society has been demanding than ever because people need professional management of events in many fields and sectors (Getz 2007, 2).

  7. Phase 1: Research

    Phase 1: Research. The first step in event planning and management is completing thorough research on your client and their event. At Occasions, Inc., this phase typically begins with our sales/business development team as this is the perfect chance to collect valuable information and prepare for the proposal.

  8. Best Practices for Event Research Methodology (Part 1)

    How to define event research methodology. For those who are new to this game, a methodology is "the systematic, theoretical analysis of the methods applied to a field of study." In other words, it's the who, what, when, where, and why of research. It is one of the most critical parts of any event research study. A poor event research ...

  9. The Use of Event Marketing Management Strategies

    The results obtained allowed on one hand to make the proposal of instruments in event marketing management applied in specific events. © 2012 Published by Elsevier Ltd. Keywords: Event management, marketing management, strategies, event marketing ; 1. Introduction Event management is the design and coordination of an event.

  10. Events Management: An International Approach

    The second section "International Events Management in Practice" is the core focus of this book, and covers in eight chapters the management issues that event managers will face in practice. These chapters are well-constructed and packaged, and in each chapter, the current research knowledge on the topic along with the event manager's ...

  11. How to Write a Research Proposal

    Research proposal examples. Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We've included a few for you below. Example research proposal #1: "A Conceptual Framework for Scheduling Constraint Management".

  12. Event Management Proposal Template (free and easy to use)

    Pricing and Payment Terms. The total cost of event management services provided by the CONTRACTOR is (Amount). CLIENT will make payments as follows: A non-refundable retainer in the amount of $5.000 upon acceptance of this agreement. $1.000 due on April 10 (deadline date that this agreement is valid for)

  13. Event Management Dissertation Topics for a Good Paper

    Published by Owen Ingram at January 2nd, 2023 , Revised On August 11, 2023. Event management is a research area that has gained tremendous popularity in the modern world. Studying event management at college or university will require students to complete several assignments and a thesis or dissertation project to complete their formal education.

  14. Event Proposal Guide 2024

    Event Proposal Guide 2024. January 19, 2024. Events Event Marketing. By Julie Haddix. When looking for a company to plan an event, organizations often release a Request for Proposals (RFP). An RFP could almost be thought of as a job listing. It gives a brief overview of the job, or event and includes the requirements needed to submit.

  15. How To Write A Research Proposal

    Here is an explanation of each step: 1. Title and Abstract. Choose a concise and descriptive title that reflects the essence of your research. Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal. 2.

  16. Event Proposal Template, Best Practices and Tips to Win

    An irresistible event proposal template to win over clients. (Plus, best practices and expert tips for writing your own event proposals.) ... you can design a personalized event proposal. #2 Identify and research your target audience. ... Read on for a pre-filled example of event proposals from the fictional events management company ...

  17. Exploring critical issues in event planning through a group research

    CES research exists on a variety of topics such as the role of events in placemaking (ie de Brito & Richards, 2017), the way events reinforce identity (ie Merkel, 2015), the impact of mega events on local economies and the environment (ie Matheson, 2013), and the ways events can build social capital (ie Richards et al., 2013).

  18. Event planning research to make your event a success

    Planning an event, conducting event planning research, running the event and carrying out post-event feedback can be quite a challenge. If you're interested in getting some virtual event planning research help from an event management assistant or would like to know more about our other virtual employee services feel free to call us on 0800 ...

  19. How to Write an Event Proposal (with a Template and Tips)

    Begin by introducing yourself and your company, as well as outlining the event you are proposing. Then, include details about what will be done, budgeting needs, competitors, timeline expectations, and more. Step 4: Proofread and Revise. Before submitting the proposal, it's important to proofread and revise your work.

  20. About Research Development

    Research Development serves Drexel University by aiming to grow the research enterprise. The office interacts with leadership, faculty, and staff across the university. Core functions of the Research Development office include research intelligence, proposal management, proposal graphical and curatorial support, research related events, and limited submissions. On the about page, connect to ...

  21. ENPO NEORGANIKA, AO

    See other industries within the Professional, Scientific, and Technical Services sector: Accounting, Tax Preparation, Bookkeeping, and Payroll Services , Advertising, Public Relations, and Related Services , Architectural, Engineering, and Related Services , Computer Systems Design and Related Services , Legal Services , Management, Scientific, and Technical Consulting Services , Other ...

  22. Rosatom Starts Life Tests of Third-Generation VVER-440 Nuclear Fuel

    The life tests started after successful completion of hydraulic tests (hydraulic filling) of the mock-up with the aim to determine RK3+ hydraulic resistance. Life tests are carried out on a full-scale research hot run-in test bench V-440 and will last for full 1500 hours. The aim of tests is to study mechanical stability of RK3+ components ...

  23. Victor Mukhin

    Catalysis Conference is a networking event covering all topics in catalysis, chemistry, chemical engineering and technology during October 19-21, 2017 in Las Vegas, USA. Well noted as well attended meeting among all other annual catalysis conferences 2018, chemical engineering conferences 2018 and chemistry webinars.

  24. Rosatom Starts Production of Rare-Earth Magnets for Wind Power

    In this regard, our company does have the relevant research and technological expertise for creation of Russia's first large-scale full cycle production of permanent rare-earth magnets," commented Natalia Nikipelova, President of TVEL JSC. ... Overall, by 2023, enterprises operating under the management of NovaWind JSC, will install 1 GW of ...