thesis statement examples for a persuasive speech

Persuasive Speech Thesis Statement

Crafting a persuasive speech hinges on a compelling thesis statement – the linchpin that anchors your argument and guides your audience. The potency of your speech is encapsulated in this singular sentence, making it essential to perfect. Below, we delve into the anatomy of persuasive speech thesis statements, offering examples to inspire, guidelines to streamline the writing process, and pro tips to ensure your message resonates powerfully. Ready to persuade and captivate? Dive in.

What is a Persuasive Speech Thesis Statement? – Definition

A persuasive speech thesis statement is a concise declaration that clearly expresses the main argument or stance of your speech. Unlike an informative speech thesis statement which simply informs, a persuasive speech thesis aims to convince the audience to adopt a particular viewpoint or take a certain action. It serves as the foundation of your argument, providing a roadmap for your listeners and guiding the content of your speech.

What is a good thesis statement Example for a persuasive speech?

A good thesis statement for a persuasive speech should be clear, concise, arguable, and specific. Here’s an example:

Topic: Reducing meat consumption for environmental purposes.

Thesis Statement: “Reducing our meat consumption by half can significantly decrease our carbon footprint, lessen water usage, and help in preserving essential ecosystems, making it not just a dietary choice but a responsibility for the environment.”

This thesis statement makes a clear argument, states why the audience should care, and is backed by several points that can be elaborated upon during the speech.

100 Persuasive Speech Thesis Statement Examples

• Mandatory vaccinations are crucial for public health.
• Vegetarianism can significantly reduce global environmental damage.
• Schools should abolish standardized tests.
• Solar energy is the future of global power.
• Animal testing for cosmetics should be banned worldwide.
• Online education can be more effective than traditional classroom settings.
• Ban on single-use plastics is essential for marine conservation.
• Euthanasia should be legalized under specific circumstances.
• Governments should regulate social media to combat fake news.
• Higher education should be free for all citizens.
• Workplace dress codes are outdated and unnecessary.
• Young adults should be mandated to take a gap year before college.
• Juvenile offenders should never be treated as adults in the legal system.
• Artificial intelligence poses more risks than benefits.
• GMOs are safe and beneficial for global food security.
• Children under 16 shouldn’t have access to smartphones.
• Censorship in media does more harm than good.
• Parents should be held accountable for their children’s cyberbullying actions.
• Organic farming is essential for future food sustainability.
• Space exploration is a waste of money that could be better spent on Earth’s problems.
• Pro athletes deserve their high salaries due to their unique skills and market demand.
• The death penalty is an outdated form of punishment.
• Video games don’t lead to violent behavior in youths.
• Mandatory voting would strengthen democracies.
• Physical education in schools is essential for youth health.
• Corporal punishment is detrimental to children’s well-being.
• Taxing sugary drinks can decrease obesity rates.
• All countries should adopt a universal basic income.
• Modern zoos are ethical and beneficial for wildlife conservation.
• Children’s exposure to screen time should be limited for cognitive development.
• Countries should prioritize refugees over other immigrants.
• Binge-watching TV shows can lead to psychological issues.
• Public transport should be free to reduce traffic congestion.
• Companies should be taxed more for carbon emissions.
• Homeschooling can provide a more personalized education than traditional schools.
• Medical marijuana should be legalized worldwide.
• Advertising to children should be strictly regulated.
• Fast fashion is detrimental to both the environment and society.
• Child actors are often exploited and laws should protect them more rigorously.
• Cybersecurity education should be a mandatory part of school curriculums.
• Celebrity endorsements in politics do more harm than good.
• Gender-neutral bathrooms promote inclusivity and should be standardized.
• Self-driving cars are the solution to urban traffic woes.
• The gig economy undermines workers’ rights.
• Print books are superior to e-books for cognitive absorption.
• Intermittent fasting has more benefits than traditional dieting.
• Capitalism needs significant reforms to address modern challenges.
• Professional networks are more beneficial than academic degrees in today’s job market.
• Pets should be adopted from shelters instead of being purchased from breeders.
• Drone deliveries are the future of e-commerce.
• Modern architecture should prioritize sustainability over aesthetics.
• Mental health days should be a standard employment benefit.
• Religious institutions should pay taxes.
• Athletes caught doping should face lifetime bans.
• All public places should offer free Wi-Fi.
• Parenting classes should be mandatory for expectant parents.
• Soft skills are more important than hard skills in today’s workforce.
• College athletes should be paid for their efforts.
• Digital currency will replace traditional money.
• Forest conservation is more important than urban expansion.
• Remote work improves employee productivity and well-being.
• Traditional college is becoming obsolete.
• Public figures have a right to personal privacy.
• Extreme adventure sports should have stricter regulations.
• Recycling should be legally mandatory for households.
• Local tourism is more sustainable than international travel.
• Artificial sweeteners do more harm than natural sugars.
• Digital detoxes are essential for mental health.
• Nuclear energy is a necessary alternative in the climate change battle.
• Fossil fuels need to be phased out within the next decade.
• The pay gap is a pervasive issue that needs addressing.
• Mandatory military service strengthens nations.
• Multilingual education from a young age has cognitive and cultural benefits.
• Cultural appropriation in fashion and art should be discouraged.
• Childhood vaccination should not be optional.
• Public speaking skills should be a mandatory part of the school curriculum.
• Reality TV promotes negative stereotypes and should be reformed.
• The 4-day workweek improves overall quality of life.
• Bottled water is an environmental and economic disaster.
• Governments should fund scientific research over military endeavors.
• Telemedicine is as effective as in-person consultations.
• The arts are just as important as sciences in education.
• Elitism in Ivy League schools undermines the education system.
• Human cloning has more ethical concerns than benefits.
• Paternity leave should be equal to maternity leave.
• Junk food advertising should be banned during children’s television programming.
• Sustainable living should be a core part of school education.
• Immigration policies should be more compassionate.
• Philanthropy by billionaires isn’t a solution to systemic societal issues.
• Traditional media is losing its credibility.
• Fast food chains should be accountable for the obesity epidemic.
• Urban gardens are essential for community well-being.
• Virtual reality can revolutionize education.
• Tabloid journalism threatens democratic processes.
• Every city should have green rooftops.
• Adventure travel is more than a trend; it’s a learning experience.
• Plastics in cosmetics harm both the environment and consumers.
• Youth activism is reshaping global politics.
• The universal right to internet access should be a fundamental human right.
• The rise of influencer culture negatively impacts societal values.

Remember, these are broad topics and may need to be adjusted to fit specific audiences or contexts. They aim to serve as inspiration and a starting point for your persuasive speeches.

Persuasive Speech Thesis Statement Examples for College

Crafting the right thesis for a college-based persuasive speech can mold opinions, drive actions, and shape futures. Here’s a set of examples aiming at various issues relevant to the college experience.

• Implementing mental health services in colleges is crucial to support student well-being.
• Every college should offer free online course alternatives to reduce student costs.
• Limiting textbook prices will make higher education more accessible.
• Extracurricular activities are just as vital as academics in shaping a student’s character.
• Campus security measures should be increased to ensure student safety.
• Colleges should foster an environment that promotes free speech and open dialogue.
• The fraternity and sorority system requires an overhaul to combat systemic issues.
• Online courses can be more tailored and efficient than traditional classroom lectures.
• Mandatory internships should be integrated into every college curriculum.
• College tuition fees should be proportional to post-graduate income levels.

Persuasive Speech Thesis Statement Examples on Pollution

Pollution, in its many forms, threatens our health, environment, and future. These thesis statements shed light on the pressing need for action and awareness in tackling this universal concern.

• Air pollution’s long-term health impacts make it a silent global crisis.
• Ocean plastic pollution threatens not only marine life but human survival.
• Urbanization without proper waste management systems exacerbates land pollution.
• Implementing stricter emission standards can significantly reduce vehicular pollution.
• Industrial water pollution is the leading cause of freshwater habitat loss.
• Noise pollution in urban areas has unrecognized psychological implications.
• Electronic waste is the new environmental crisis of the digital age.
• Encouraging sustainable agriculture can mitigate soil pollution.
• Light pollution affects human circadian rhythms and needs to be addressed.
• The cosmetic industry must be held accountable for microplastic pollution.

Persuasive Speech Thesis Statement Examples for Introduction

Setting the right tone at the start of your speech is crucial. An impactful thesis statement in your introduction can capture attention and shape the direction of your persuasive message.

• Today’s consumerist society threatens the planet’s finite resources.
• Advancements in technology are eroding genuine human connections.
• Our dietary choices have profound implications for our health and environment.
• Childhood education shapes a nation’s future more than any policy.
• The rise of digital currencies can revolutionize the global financial system.
• The media landscape shapes public perception more than factual events.
• Combating climate change is not a choice but a necessity.
• The fashion industry’s practices are at odds with ethical consumerism.
• Urban planning and green spaces directly impact societal well-being.
• The future of transportation lies in sustainable energy sources.

Persuasive Speech Thesis Statement Examples for Conclusion

A powerful ending requires a conclusive thesis statement, reinforcing your argument and ensuring your message resonates after the speech ends.

• Confronting gender biases isn’t a niche issue but central to societal progress.
• Without collective action, endangered species face an irreversible fate.
• Privacy in the digital age is not a luxury, but a fundamental right.
• Without conscious effort, traditional cultures risk fading into oblivion.
• Sustainable living isn’t a trend but the only way forward.
• Local businesses are the backbone of a thriving community.
• Without reforms, the healthcare system will collapse under its weight.
• The arts, often underfunded, are essential for holistic human development.
• Youth engagement in politics can reshape outdated policies.
• Technology, without ethical boundaries, poses a threat to human autonomy.

How do you start a thesis statement for a persuasive speech?

Starting a thesis statement for a persuasive speech is pivotal in setting the tone and direction for the rest of the speech. Here’s how to begin crafting one:

• Identify Your Topic : Understand the topic you’ll be addressing. This might seem obvious, but having a clear topic in mind ensures your thesis remains focused.
• Understand Your Audience : Tailor your thesis statement to appeal to the audience’s values, beliefs, and interests.
• State Your Position Clearly : A persuasive speech thesis statement must make a claim or express an opinion that you will support and develop throughout the speech.
• Make It Arguable : Ensure your thesis presents a viewpoint someone might challenge. It should not be a plain statement of fact.
• Keep It Concise : An effective thesis is concise and direct, avoiding vague words or overly complex sentence structures.
• Start with a Strong Word : Words like “must,” “should,” “ought to,” can make your thesis more forceful.

Example : Instead of saying “Exercise is good for health,” you might say, “Regular exercise is essential for maintaining a healthy body and mind.

How do you write a thesis statement for a persuasive essay? – Step by Step Guide

Writing a compelling thesis statement for a persuasive essay is crucial, as it sets the tone and direction for the rest of your essay. Here’s a step-by-step guide to help you craft an effective thesis statement:

1. Understand the Essay Prompt: Before crafting your thesis, ensure you thoroughly understand the essay prompt or question. This provides clarity on what you’re being asked to argue or address.

2. Choose a Specific Topic: Narrow down a broad subject to a specific topic that is suitable for the essay’s length. The more specific you are, the more concise and to the point your argument will be.

3. Take a Clear Stance: A persuasive essay requires a clear stance on the topic. Decide what your position is after analyzing all angles of the topic.

4. Conduct Preliminary Research: Before finalizing your thesis, do some preliminary research to ensure ample evidence and examples are available to support your stance. This will also help you gauge the strength of your argument.

5. Draft a Preliminary Thesis Statement: Begin by drafting a broad statement, which you’ll refine in subsequent steps.

6. Be Specific: General statements lack punch. Instead of saying, “Air pollution is bad,” you could say, “Air pollution from vehicular emissions has detrimental health effects and contributes significantly to global warming.”

7. Ensure Your Thesis is Arguable: A good persuasive essay thesis should be debatable. It’s essential that your thesis presents an opinion or claim that others could dispute.

8. Revise and Refine: After drafting, take a step back and review your thesis. Can it be more specific? Stronger? More concise? Does it truly encapsulate the main point of your essay? Adjust as necessary.

9. Seek Feedback: It’s beneficial to get feedback from peers or instructors about your thesis statement. They might offer a perspective or critique that you hadn’t considered.

10. Position Your Thesis: Traditionally, a thesis statement is placed near the end of the introduction. This helps your reader understand the argument you’ll be making in your essay.

Example: If writing about the influence of media on young minds, a potential thesis might be: “The omnipresence of media, especially social media, has a profound impact on adolescents, influencing their mental health, body image, and perceptions of reality, necessitating strict regulatory measures.

Tips for Writing a Persuasive Speech Thesis Statement

• Be Clear and Direct : Avoid ambiguity. Your audience should immediately understand your stance.
• Stay Focused : Your thesis should address one main idea or argument. Avoid trying to tackle too many issues at once.
• Back It Up : While the thesis itself is a statement, always ensure you have evidence to support your claim in the body of your speech.
• Avoid Neutral Language : Use strong, definitive language to convey your position.
• Test Your Thesis : Before finalizing, ask yourself if someone could oppose your thesis. If the answer is no, it might not be argumentative enough.
• Position It Properly : Typically, the thesis statement should be among the first things your audience hears, so they understand the context and direction of your speech.
• Stay Authentic : While it’s essential to be persuasive, ensure your thesis aligns with your beliefs and knowledge. Authenticity can make your argument more convincing.

In summary, crafting a strong thesis statement for a persuasive speech or essay provides a clear direction for your argument, engages your audience, and makes your message memorable. Ensure it’s concise, specific, and backed by evidence.

Persuasive Speech Generator

Text prompt

• Instructive
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Generate a Persuasive Speech Thesis Statement on adopting a plant-based diet

Write a Persuasive Speech Thesis Statement for supporting local businesses

14 Crafting a Thesis Statement

Learning Objectives

• Craft a thesis statement that is clear, concise, and declarative.
• Narrow your topic based on your thesis statement and consider the ways that your main points will support the thesis.

Crafting a Thesis Statement

A  thesis statement  is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know, clearly and concisely, what you are going to talk about. A strong thesis statement will allow your reader to understand the central message of your speech. You will want to be as specific as possible. A thesis statement for informative speaking should be a declarative statement that is clear and concise; it will tell the audience what to expect in your speech. For persuasive speaking, a thesis statement should have a narrow focus and should be arguable, there must be an argument to explore within the speech. The exploration piece will come with research, but we will discuss that in the main points. For now, you will need to consider your specific purpose and how this relates directly to what you want to tell this audience. Remember, no matter if your general purpose is to inform or persuade, your thesis will be a declarative statement that reflects your purpose.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech.

Once you have chosen your topic and determined your purpose, you will need to make sure your topic is narrow. One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to seven-minute speech. While five to seven minutes may sound like a long time for new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

Is your speech topic a broad overgeneralization of a topic?

Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

Is your speech’s topic one clear topic or multiple topics?

A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and Women’s Equal Rights Amendment should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: Ratifying the Women’s Equal Rights Amendment as equal citizens under the United States law would protect women by requiring state and federal law to engage in equitable freedoms among the sexes.

Does the topic have direction?

If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good public speaker.

Put Your Topic into a Declarative Sentence

You wrote your general and specific purpose. Use this information to guide your thesis statement. If you wrote a clear purpose, it will be easy to turn this into a declarative statement.

General purpose: To inform

Specific purpose: To inform my audience about the lyricism of former President Barack Obama’s presentation skills.

Your thesis statement needs to be a declarative statement. This means it needs to actually state something. If a speaker says, “I am going to talk to you about the effects of social media,” this tells you nothing about the speech content. Are the effects positive? Are they negative? Are they both? We don’t know. This sentence is an announcement, not a thesis statement. A declarative statement clearly states the message of your speech.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Or you could state, “Socal media has both positive and negative effects on users.”

Adding your Argument, Viewpoint, or Opinion

If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement, we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin demonstrates exceptional use of rhetorical strategies. 

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Preview of Speech

The preview, as stated in the introduction portion of our readings, reminds us that we will need to let the audience know what the main points in our speech will be. You will want to follow the thesis with the preview of your speech. Your preview will allow the audience to follow your main points in a sequential manner. Spoiler alert: The preview when stated out loud will remind you of main point 1, main point 2, and main point 3 (etc. if you have more or less main points). It is a built in memory card!

For Future Reference | How to organize this in an outline |

Introduction

Attention Getter: Background information: Credibility: Thesis: Preview:

Key Takeaways

Introductions are foundational to an effective public speech.

• A thesis statement is instrumental to a speech that is well-developed and supported.
• Be sure that you are spending enough time brainstorming strong attention getters and considering your audience’s goal(s) for the introduction.
• A strong thesis will allow you to follow a roadmap throughout the rest of your speech: it is worth spending the extra time to ensure you have a strong thesis statement.

Stand up, Speak out  by University of Minnesota is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Developing Strong Thesis Statements

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The thesis statement or main claim must be debatable

An argumentative or persuasive piece of writing must begin with a debatable thesis or claim. In other words, the thesis must be something that people could reasonably have differing opinions on. If your thesis is something that is generally agreed upon or accepted as fact then there is no reason to try to persuade people.

Example of a non-debatable thesis statement:

This thesis statement is not debatable. First, the word pollution implies that something is bad or negative in some way. Furthermore, all studies agree that pollution is a problem; they simply disagree on the impact it will have or the scope of the problem. No one could reasonably argue that pollution is unambiguously good.

Example of a debatable thesis statement:

This is an example of a debatable thesis because reasonable people could disagree with it. Some people might think that this is how we should spend the nation's money. Others might feel that we should be spending more money on education. Still others could argue that corporations, not the government, should be paying to limit pollution.

Another example of a debatable thesis statement:

In this example there is also room for disagreement between rational individuals. Some citizens might think focusing on recycling programs rather than private automobiles is the most effective strategy.

The thesis needs to be narrow

Although the scope of your paper might seem overwhelming at the start, generally the narrower the thesis the more effective your argument will be. Your thesis or claim must be supported by evidence. The broader your claim is, the more evidence you will need to convince readers that your position is right.

Example of a thesis that is too broad:

There are several reasons this statement is too broad to argue. First, what is included in the category "drugs"? Is the author talking about illegal drug use, recreational drug use (which might include alcohol and cigarettes), or all uses of medication in general? Second, in what ways are drugs detrimental? Is drug use causing deaths (and is the author equating deaths from overdoses and deaths from drug related violence)? Is drug use changing the moral climate or causing the economy to decline? Finally, what does the author mean by "society"? Is the author referring only to America or to the global population? Does the author make any distinction between the effects on children and adults? There are just too many questions that the claim leaves open. The author could not cover all of the topics listed above, yet the generality of the claim leaves all of these possibilities open to debate.

Example of a narrow or focused thesis:

In this example the topic of drugs has been narrowed down to illegal drugs and the detriment has been narrowed down to gang violence. This is a much more manageable topic.

We could narrow each debatable thesis from the previous examples in the following way:

Narrowed debatable thesis 1:

This thesis narrows the scope of the argument by specifying not just the amount of money used but also how the money could actually help to control pollution.

Narrowed debatable thesis 2:

This thesis narrows the scope of the argument by specifying not just what the focus of a national anti-pollution campaign should be but also why this is the appropriate focus.

Qualifiers such as " typically ," " generally ," " usually ," or " on average " also help to limit the scope of your claim by allowing for the almost inevitable exception to the rule.

Types of claims

Claims typically fall into one of four categories. Thinking about how you want to approach your topic, or, in other words, what type of claim you want to make, is one way to focus your thesis on one particular aspect of your broader topic.

Claims of fact or definition: These claims argue about what the definition of something is or whether something is a settled fact. Example:

Claims of cause and effect: These claims argue that one person, thing, or event caused another thing or event to occur. Example:

Claims about value: These are claims made of what something is worth, whether we value it or not, how we would rate or categorize something. Example:

Claims about solutions or policies: These are claims that argue for or against a certain solution or policy approach to a problem. Example:

Which type of claim is right for your argument? Which type of thesis or claim you use for your argument will depend on your position and knowledge of the topic, your audience, and the context of your paper. You might want to think about where you imagine your audience to be on this topic and pinpoint where you think the biggest difference in viewpoints might be. Even if you start with one type of claim you probably will be using several within the paper. Regardless of the type of claim you choose to utilize it is key to identify the controversy or debate you are addressing and to define your position early on in the paper.

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How to Write a Strong Thesis Statement

A thesis can be found in many places—a debate speech, a lawyer’s closing argument, even an advertisement. But the most common place for a thesis statement (and probably why you’re reading this article) is in an essay.

Whether you’re writing an argumentative paper, an informative essay, or a compare/contrast statement, you need a thesis. Without a thesis, your argument falls flat and your information is unfocused. Since a thesis is so important, it’s probably a good idea to look at some tips on how to put together a strong one.

Guide Overview

What is a “thesis statement” anyway.

• 2 categories of thesis statements: informative and persuasive
• 2 styles of thesis statements
• Formula for a strong argumentative thesis
• The qualities of a solid thesis statement (video)

You may have heard of something called a “thesis.” It’s what seniors commonly refer to as their final paper before graduation. That’s not what we’re talking about here. That type of thesis is a long, well-written paper that takes years to piece together.

Instead, we’re talking about a single sentence that ties together the main idea of any argument . In the context of student essays, it’s a statement that summarizes your topic and declares your position on it. This sentence can tell a reader whether your essay is something they want to read.

2 Categories of Thesis Statements: Informative and Persuasive

Just as there are different types of essays, there are different types of thesis statements. The thesis should match the essay.

For example, with an informative essay, you should compose an informative thesis (rather than argumentative). You want to declare your intentions in this essay and guide the reader to the conclusion that you reach.

To make a peanut butter and jelly sandwich, you must procure the ingredients, find a knife, and spread the condiments.

This thesis showed the reader the topic (a type of sandwich) and the direction the essay will take (describing how the sandwich is made).

Most other types of essays, whether compare/contrast, argumentative, or narrative, have thesis statements that take a position and argue it. In other words, unless your purpose is simply to inform, your thesis is considered persuasive. A persuasive thesis usually contains an opinion and the reason why your opinion is true.

Peanut butter and jelly sandwiches are the best type of sandwich because they are versatile, easy to make, and taste good.

In this persuasive thesis statement, you see that I state my opinion (the best type of sandwich), which means I have chosen a stance. Next, I explain that my opinion is correct with several key reasons. This persuasive type of thesis can be used in any essay that contains the writer’s opinion, including, as I mentioned above, compare/contrast essays, narrative essays, and so on.

2 Styles of Thesis Statements

Just as there are two different types of thesis statements (informative and persuasive), there are two basic styles you can use.

The first style uses a list of two or more points . This style of thesis is perfect for a brief essay that contains only two or three body paragraphs. This basic five-paragraph essay is typical of middle and high school assignments.

C.S. Lewis’s Chronicles of Narnia series is one of the richest works of the 20th century because it offers an escape from reality, teaches readers to have faith even when they don’t understand, and contains a host of vibrant characters.

In the above persuasive thesis, you can see my opinion about Narnia followed by three clear reasons. This thesis is perfect for setting up a tidy five-paragraph essay.

In college, five paragraph essays become few and far between as essay length gets longer. Can you imagine having only five paragraphs in a six-page paper? For a longer essay, you need a thesis statement that is more versatile. Instead of listing two or three distinct points, a thesis can list one overarching point that all body paragraphs tie into.

Good vs. evil is the main theme of Lewis’s Narnia series, as is made clear through the struggles the main characters face in each book.

In this thesis, I have made a claim about the theme in Narnia followed by my reasoning. The broader scope of this thesis allows me to write about each of the series’ seven novels. I am no longer limited in how many body paragraphs I can logically use.

Formula for a Strong Argumentative Thesis

One thing I find that is helpful for students is having a clear template. While students rarely end up with a thesis that follows this exact wording, the following template creates a good starting point:

___________ is true because of ___________, ___________, and ___________.

Conversely, the formula for a thesis with only one point might follow this template:

___________________ is true because of _____________________.

Students usually end up using different terminology than simply “because,” but having a template is always helpful to get the creative juices flowing.

The Qualities of a Solid Thesis Statement

When composing a thesis, you must consider not only the format, but other qualities like length, position in the essay, and how strong the argument is.

Length: A thesis statement can be short or long, depending on how many points it mentions. Typically, however, it is only one concise sentence. It does contain at least two clauses, usually an independent clause (the opinion) and a dependent clause (the reasons). You probably should aim for a single sentence that is at least two lines, or about 30 to 40 words long.

Position: A thesis statement always belongs at the beginning of an essay. This is because it is a sentence that tells the reader what the writer is going to discuss. Teachers will have different preferences for the precise location of the thesis, but a good rule of thumb is in the introduction paragraph, within the last two or three sentences.

Strength: Finally, for a persuasive thesis to be strong, it needs to be arguable. This means that the statement is not obvious, and it is not something that everyone agrees is true.

Example of weak thesis:

Peanut butter and jelly sandwiches are easy to make because it just takes three ingredients.

Most people would agree that PB&J is one of the easiest sandwiches in the American lunch repertoire.

Example of a stronger thesis:

Peanut butter and jelly sandwiches are fun to eat because they always slide around.

This is more arguable because there are plenty of folks who might think a PB&J is messy or slimy rather than fun.

Composing a thesis statement does take a bit more thought than many other parts of an essay. However, because a thesis statement can contain an entire argument in just a few words, it is worth taking the extra time to compose this sentence. It can direct your research and your argument so that your essay is tight, focused, and makes readers think.

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25 Thesis Statement Examples

A thesis statement is needed in an essay or dissertation . There are multiple types of thesis statements – but generally we can divide them into expository and argumentative. An expository statement is a statement of fact (common in expository essays and process essays) while an argumentative statement is a statement of opinion (common in argumentative essays and dissertations). Below are examples of each.

Strong Thesis Statement Examples

1. School Uniforms

“Mandatory school uniforms should be implemented in educational institutions as they promote a sense of equality, reduce distractions, and foster a focused and professional learning environment.”

Best For: Argumentative Essay or Debate

Read More: School Uniforms Pros and Cons

2. Nature vs Nurture

“This essay will explore how both genetic inheritance and environmental factors equally contribute to shaping human behavior and personality.”

Best For: Compare and Contrast Essay

Read More: Nature vs Nurture Debate

3. American Dream

“The American Dream, a symbol of opportunity and success, is increasingly elusive in today’s socio-economic landscape, revealing deeper inequalities in society.”

Best For: Persuasive Essay

Read More: What is the American Dream?

4. Social Media

“Social media has revolutionized communication and societal interactions, but it also presents significant challenges related to privacy, mental health, and misinformation.”

Best For: Expository Essay

Read More: The Pros and Cons of Social Media

5. Globalization

“Globalization has created a world more interconnected than ever before, yet it also amplifies economic disparities and cultural homogenization.”

Read More: Globalization Pros and Cons

6. Urbanization

“Urbanization drives economic growth and social development, but it also poses unique challenges in sustainability and quality of life.”

Read More: Learn about Urbanization

7. Immigration

“Immigration enriches receiving countries culturally and economically, outweighing any perceived social or economic burdens.”

Read More: Immigration Pros and Cons

8. Cultural Identity

“In a globalized world, maintaining distinct cultural identities is crucial for preserving cultural diversity and fostering global understanding, despite the challenges of assimilation and homogenization.”

Best For: Argumentative Essay

Read More: Learn about Cultural Identity

9. Technology

“Medical technologies in care institutions in Toronto has increased subjcetive outcomes for patients with chronic pain.”

Best For: Research Paper

10. Capitalism vs Socialism

“The debate between capitalism and socialism centers on balancing economic freedom and inequality, each presenting distinct approaches to resource distribution and social welfare.”

11. Cultural Heritage

“The preservation of cultural heritage is essential, not only for cultural identity but also for educating future generations, outweighing the arguments for modernization and commercialization.”

12. Pseudoscience

“Pseudoscience, characterized by a lack of empirical support, continues to influence public perception and decision-making, often at the expense of scientific credibility.”

Read More: Examples of Pseudoscience

13. Free Will

“The concept of free will is largely an illusion, with human behavior and decisions predominantly determined by biological and environmental factors.”

Read More: Do we have Free Will?

14. Gender Roles

“Traditional gender roles are outdated and harmful, restricting individual freedoms and perpetuating gender inequalities in modern society.”

Read More: What are Traditional Gender Roles?

15. Work-Life Ballance

“The trend to online and distance work in the 2020s led to improved subjective feelings of work-life balance but simultaneously increased self-reported loneliness.”

Read More: Work-Life Balance Examples

16. Universal Healthcare

“Universal healthcare is a fundamental human right and the most effective system for ensuring health equity and societal well-being, outweighing concerns about government involvement and costs.”

Read More: The Pros and Cons of Universal Healthcare

17. Minimum Wage

“The implementation of a fair minimum wage is vital for reducing economic inequality, yet it is often contentious due to its potential impact on businesses and employment rates.”

Read More: The Pros and Cons of Raising the Minimum Wage

18. Homework

“The homework provided throughout this semester has enabled me to achieve greater self-reflection, identify gaps in my knowledge, and reinforce those gaps through spaced repetition.”

Best For: Reflective Essay

Read More: Reasons Homework Should be Banned

19. Charter Schools

“Charter schools offer alternatives to traditional public education, promising innovation and choice but also raising questions about accountability and educational equity.”

Read More: The Pros and Cons of Charter Schools

20. Effects of the Internet

“The Internet has drastically reshaped human communication, access to information, and societal dynamics, generally with a net positive effect on society.”

Read More: The Pros and Cons of the Internet

21. Affirmative Action

“Affirmative action is essential for rectifying historical injustices and achieving true meritocracy in education and employment, contrary to claims of reverse discrimination.”

Best For: Essay

Read More: Affirmative Action Pros and Cons

22. Soft Skills

“Soft skills, such as communication and empathy, are increasingly recognized as essential for success in the modern workforce, and therefore should be a strong focus at school and university level.”

Read More: Soft Skills Examples

23. Moral Panic

“Moral panic, often fueled by media and cultural anxieties, can lead to exaggerated societal responses that sometimes overlook rational analysis and evidence.”

Read More: Moral Panic Examples

24. Freedom of the Press

“Freedom of the press is critical for democracy and informed citizenship, yet it faces challenges from censorship, media bias, and the proliferation of misinformation.”

Read More: Freedom of the Press Examples

25. Mass Media

“Mass media shapes public opinion and cultural norms, but its concentration of ownership and commercial interests raise concerns about bias and the quality of information.”

Best For: Critical Analysis

Read More: Mass Media Examples

Checklist: How to use your Thesis Statement

✅ Position: If your statement is for an argumentative or persuasive essay, or a dissertation, ensure it takes a clear stance on the topic. ✅ Specificity: It addresses a specific aspect of the topic, providing focus for the essay. ✅ Conciseness: Typically, a thesis statement is one to two sentences long. It should be concise, clear, and easily identifiable. ✅ Direction: The thesis statement guides the direction of the essay, providing a roadmap for the argument, narrative, or explanation. ✅ Evidence-based: While the thesis statement itself doesn’t include evidence, it sets up an argument that can be supported with evidence in the body of the essay. ✅ Placement: Generally, the thesis statement is placed at the end of the introduction of an essay.

Try These AI Prompts – Thesis Statement Generator!

One way to brainstorm thesis statements is to get AI to brainstorm some for you! Try this AI prompt:

💡 AI PROMPT FOR EXPOSITORY THESIS STATEMENT I am writing an essay on [TOPIC] and these are the instructions my teacher gave me: [INSTUCTIONS]. I want you to create an expository thesis statement that doesn’t argue a position, but demonstrates depth of knowledge about the topic.

💡 AI PROMPT FOR ARGUMENTATIVE THESIS STATEMENT I am writing an essay on [TOPIC] and these are the instructions my teacher gave me: [INSTRUCTIONS]. I want you to create an argumentative thesis statement that clearly takes a position on this issue.

💡 AI PROMPT FOR COMPARE AND CONTRAST THESIS STATEMENT I am writing a compare and contrast essay that compares [Concept 1] and [Concept2]. Give me 5 potential single-sentence thesis statements that remain objective.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ Social-Emotional Learning (Definition, Examples, Pros & Cons)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ What is Educational Psychology?
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ What is IQ? (Intelligence Quotient)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University

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How to Write and Structure a Persuasive Speech

• Homework Tips
• Learning Styles & Skills
• Study Methods
• Time Management
• Private School
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• M.Ed., Education Administration, University of Georgia
• B.A., History, Armstrong State University

The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• Writing an Opinion Essay
• How To Write an Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• Ethos, Logos, Pathos for Persuasion
• What Is Expository Writing?
• Audience Analysis in Speech and Composition
• Definition and Examples of Analysis in Composition
• 100 Persuasive Speech Topics for Students
• What an Essay Is and How to Write One
• How to Write a Good Thesis Statement
• 100 Persuasive Essay Topics
• How to Write a Graduation Speech as Valedictorian

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

11.2 Persuasive Speaking

Learning objectives.

• Explain how claims, evidence, and warrants function to create an argument.
• Identify strategies for choosing a persuasive speech topic.
• Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
• Distinguish among propositions of fact, value, and policy.
• Choose an organizational pattern that is fitting for a persuasive speech topic.

We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.

Foundation of Persuasion

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.

Figure 11.2 Components of an Argument

The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

Choosing a Persuasive Speech Topic

As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.

Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.

You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.

You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.

Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.

Michael Vadon – Nigel Farage – CC BY-SA 2.0.

Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.

You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.

Review of Tips for Choosing a Persuasive Speech Topic

• Not current. People should use seat belts.
• Current. People should not text while driving.
• Not controversial. People should recycle.
• Controversial. Recycling should be mandatory by law.
• Not as impactful. Superman is the best superhero.
• Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
• Unclear thesis. Homeschooling is common in the United States.
• Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.

Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.

There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.

When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.

Build common ground with disagreeable audiences and acknowledge areas of disagreement.

Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.

Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.

Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

• Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
• Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
• Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.

“Getting Critical”

Persuasion and Masculinity

The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).

Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).

Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).

• What is your reaction to the claim that persuasion includes Western and masculine biases?
• What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
• In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?

Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.

Putting your strongest argument last can help motivate an audience to action.

Celestine Chua – The Change – CC BY 2.0.

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Persuasive Speech Thesis Statements by Organizational Pattern

• Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
• Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
• Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
• Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:

• Hook the audience by making the topic relevant to them.
• Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
• Cite evidence to support the fact that the issue needs to be addressed.
• According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
• Offer a solution and persuade the audience that it is feasible and well thought out.
• There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
• Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
• Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
• Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
• I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

Key Takeaways

• Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
• Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
• When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
• When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
• When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
• Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
• Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
• Propositions of policy advocate that something “should or shouldn’t” be done.
• Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
• Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
• To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
• Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.

Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.

Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.

Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

• Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
• Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
• Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

• Example 1 – Support for the reason given above.
• Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

• Summary: Briefly remind the listeners why they should agree with your position.
• Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
• Thank the audience for listening.

Persuasive Speech Outline Examples

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

• This means that we spend approximately 40% of our leisure time in front of the TV.
• Ironically, it is also reported that Americans don’t like many of the shows that they watch.
• Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
• The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
• Present the opposition’s claim and refute an argument.
• Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
• While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

• Our natural blue light source is the sun.
• Bluelight is designed to keep us awake.
• Bluelight makes our brain waves more active.
• We find it harder to sleep when our brain waves are more active.
• Having a good night’s rest will improve your mood.
• Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

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Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

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💬 What Is Persuasive Speech?

📍 how to write a persuasive speech, 💡 top 20 persuasive speech topics, 📝 4 world-famous persuasive speech examples, 🔗 references.

Do you have a pending persuasive speech assignment but need some push to help you do it perfectly? No worries; you can use our persuasive speech generator to create informative speeches quickly.

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As the name suggests, a persuasive speech influences listeners’ behavior, attitudes, beliefs, and values.

In this speech, a speaker seeks a favorable response that aligns with their convictions or position on a matter.

An orator uses arguments to convince their audience to see a particular issue from their preferred perspective. Convincing arguments incorporate different elements to urge listeners to favor a speaker’s stand.

They follow a three-prong strategy incorporating:

A claim is a statement requiring support through evidence. Your speech should also include a thesis statement, your speech’s overarching idea from which other smaller ideas spring.

Informative vs. Persuasive Speech

An informative speech differs from a persuasive one in many ways.

So, how do you write a great persuasive speech that makes listeners adopt your preferred position on a matter?

Below are steps to drafting a great convincing speech.

Know Your Audience

Start by familiarizing yourself with your listeners before moving by knowing their needs, tastes, and ability to understand your desired topic.

This way, you will be better positioned to customize your speech to suit their needs and not parade your vast knowledge.

Familiarize Yourself with Your Topic

Get to know your topic to ensure it suits your audience’s needs. If you aren’t familiar with the topic, research it thoroughly to present your readers with facts.

This way, you will be better positioned to present your listeners with sufficient facts to persuade them.

Determine Your Speech’s Goal

A speech is not only about organizing facts in a logical manner; it is usually meant to persuade the audience and deliver a specific message across .

You, as a speaker, should focus on that message and find appropriate means to get it across.

Select the Best Persuasive Approach

Determine the best approach to persuade your listeners. You may lean on either ethos, logos, or pathos to achieve your desired goal. You can also use all of these approaches.

The final selection will depend on your audience.

Outline Your Key Ideas

You need to outline your best points before presenting them to your audience.

This way, you are better placed to know which argument to present first and last.

Start on a Strong Footing

You must begin your speech with a strong, attractive hook to capture your audience’s attention.

Your opening needs a catchy title that whets your audience’s appetite to listen to your speech.

Give Convincing Evidence

Your speech’s main body should include the points you want to use to convince listeners to side with your position.

Give your audience convincing examples and reasons to buy into your perspective.

Address Counter-arguments

Don’t forget to address opposing arguments because others have a right to hold contrary views and not accept your point right away.

While this may not be necessary, you can bolster your case by anticipating and discussing opposing views.

Finish with a Call to Action

Since you defined your speech’s goal, don’t forget to make a relevant call to action .

Remember, this part is like your landing pad.

Below are carefully selected persuasive speech topics to inspire you.

• Martial arts benefit the mind.
• Competitive sports have many mental benefits.
• Games have many positive social benefits.
• Make community service mandatory for college graduation.
• Traits that make up real heroes.
• Letter grades should be replaced with pass or fail .
• The real secret to success.
• Public libraries should filter internet pornography .
• Video games promote violence.
• Should abortions be illegal as a form of homicide ?
• Dirty music promotes immorality.
• Beauty pageants for children should be banned .
• Parents should spend more time with their children.
• Why junk food should cost more than healthy food .
• Tablets are better than laptops.
• Why should there be a four-day workweek ?
• Ban school uniforms.
• The internet should remain open source .
• Security cameras violate privacy.
• Vote by mail: should it be allowed ?

Below are the top four world-famous persuasive speeches to get inspiration from.

I Have a Dream by MLK

This speech embodies the black community’s search for equality. Martin Luther King voiced his opposition to the segregation against Africans when white supremacists sought to keep Africans in inferior positions using the backdoor. The leader envisioned a society where equality would replace racial discrimination.

Ain’t I A Woman by Sojourner Truth

This speech by an African woman embodied the quest for equal human rights during the season when oppression and slavery were at their peak. Truth was one of the leading advocates who fought for women’s rights in the 19th century. She delivered this speech at an 1851 Women’s Rights Convention in Akron, Ohio.

I Am Prepared to Die by Nelson Mandela

This Nelson Mandela speech echoes the struggle to end apartheid in South Africa. Mandela risked his life to fight state-sponsored discrimination against Africans. Mandela was prepared to die for this just cause.

The Audacity of Hope by Barack Obama

This famous speech by the son of a Kenyan student who made it to become a US President shows the power of transformational hope. The speech is based on Obama’s focus on patriotic optimism and determination as change catalysts. This speech catapulted him into the limelight and led to his popular election as America’s first black and youngest president.

❓ Persuasive Speech Generator FAQ

Updated: Oct 25th, 2023

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This free AI-powered persuasive speech generator will quickly create a sample speech for you. All you need to do is add the necessary details so that the result matches your requirements. Moreover, on this page, you’ll learn what a persuasive speech is and how to write one quickly.