Media and Information Literacy, a critical approach to literacy in the digital world

importance of media and information literacy essay

What does it mean to be literate in the 21 st century? On the celebration of the International Literacy Day (8 September), people’s attention is drawn to the kind of literacy skills we need to navigate the increasingly digitally mediated societies.

Stakeholders around the world are gradually embracing an expanded definition for literacy, going beyond the ability to write, read and understand words. Media and Information Literacy (MIL) emphasizes a critical approach to literacy. MIL recognizes that people are learning in the classroom as well as outside of the classroom through information, media and technological platforms. It enables people to question critically what they have read, heard and learned.

As a composite concept proposed by UNESCO in 2007, MIL covers all competencies related to information literacy and media literacy that also include digital or technological literacy. Ms Irina Bokova, Director-General of UNESCO has reiterated significance of MIL in this media and information landscape: “Media and information literacy has never been so vital, to build trust in information and knowledge at a time when notions of ‘truth’ have been challenged.”

MIL focuses on different and intersecting competencies to transform people’s interaction with information and learning environments online and offline. MIL includes competencies to search, critically evaluate, use and contribute information and media content wisely; knowledge of how to manage one’s rights online; understanding how to combat online hate speech and cyberbullying; understanding of the ethical issues surrounding the access and use of information; and engagement with media and ICTs to promote equality, free expression and tolerance, intercultural/interreligious dialogue, peace, etc. MIL is a nexus of human rights of which literacy is a primary right.

Learning through social media

In today’s 21 st century societies, it is necessary that all peoples acquire MIL competencies (knowledge, skills and attitude). Media and Information Literacy is for all, it is an integral part of education for all. Yet we cannot neglect to recognize that children and youth are at the heart of this need. Data shows that 70% of young people around the world are online. This means that the Internet, and social media in particular, should be seen as an opportunity for learning and can be used as a tool for the new forms of literacy.

The Policy Brief by UNESCO Institute for Information Technologies in Education, “Social Media for Learning by Means of ICT” underlines this potential of social media to “engage students on immediate and contextual concerns, such as current events, social activities and prospective employment.

UNESCO MIL CLICKS - To think critically and click wisely

For this reason, UNESCO initiated a social media innovation on Media and Information Literacy, MIL CLICKS (Media and Information Literacy: Critical-thinking, Creativity, Literacy, Intercultural, Citizenship, Knowledge and Sustainability).

MIL CLICKS is a way for people to acquire MIL competencies in their normal, day-to-day use of the Internet and social media. To think critically and click wisely. This is an unstructured approach, non-formal way of learning, using organic methods in an online environment of play, connecting and socializing.  

MIL as a tool for sustainable development

In the global, sustainable context, MIL competencies are indispensable to the critical understanding and engagement in development of democratic participation, sustainable societies, building trust in media, good governance and peacebuilding. A recent UNESCO publication described the high relevance of MIL for the Sustainable Development Goals (SDGs).

“Citizen's engagement in open development in connection with the SDGs are mediated by media and information providers including those on the Internet, as well as by their level of media and information literacy. It is on this basis that UNESCO, as part of its comprehensive MIL programme, has set up a MOOC on MIL,” says Alton Grizzle, UNESCO Programme Specialist. 

UNESCO’s comprehensive MIL programme

UNESCO has been continuously developing MIL programme that has many aspects. MIL policies and strategies are needed and should be dovetailed with existing education, media, ICT, information, youth and culture policies.

The first step on this road from policy to action is to increase the number of MIL teachers and educators in formal and non-formal educational setting. This is why UNESCO has prepared a model Media and Information Literacy Curriculum for Teachers , which has been designed in an international context, through an all-inclusive, non-prescriptive approach and with adaptation in mind.

The mass media and information intermediaries can all assist in ensuring the permanence of MIL issues in the public. They can also highly contribute to all citizens in receiving information and media competencies. Guideline for Broadcasters on Promoting User-generated Content and Media and Information Literacy , prepared by UNESCO and the Commonwealth Broadcasting Association offers some insight in this direction.

UNESCO will be highlighting the need to build bridges between learning in the classroom and learning outside of the classroom through MIL at the Global MIL Week 2017 . Global MIL Week will be celebrated globally from 25 October to 5 November 2017 under the theme: “Media and Information Literacy in Critical Times: Re-imagining Ways of Learning and Information Environments”. The Global MIL Feature Conference will be held in Jamaica under the same theme from 24 to 27 October 2017, at the Jamaica Conference Centre in Kingston, hosted by The University of the West Indies (UWI).

Alton Grizzle , Programme Specialist – Media Development and Society Section

More on this subject

UNESCO International Forum on the Futures of Education 2024

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What is media literacy, and why is it important?

The word "literacy" usually describes the ability to read and write. Reading literacy and media literacy have a lot in common. Reading starts with recognizing letters. Pretty soon, readers can identify words -- and, most importantly, understand what those words mean. Readers then become writers. With more experience, readers and writers develop strong literacy skills. ( Learn specifically about news literacy .)

Media literacy is the ability to identify different types of media and understand the messages they're sending. Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio, newspapers, and magazines) of most parents' youth. There are text messages, memes, viral videos, social media, video games, advertising, and more. But all media shares one thing: Someone created it. And it was created for a reason. Understanding that reason is the basis of media literacy. ( Learn how to use movies and TV to teach media literacy. )

The digital age has made it easy for anyone to create media . We don't always know who created something, why they made it, and whether it's credible. This makes media literacy tricky to learn and teach. Nonetheless, media literacy is an essential skill in the digital age.

Specifically, it helps kids:

Learn to think critically. As kids evaluate media, they decide whether the messages make sense, why certain information was included, what wasn't included, and what the key ideas are. They learn to use examples to support their opinions. Then they can make up their own minds about the information based on knowledge they already have.

Become a smart consumer of products and information. Media literacy helps kids learn how to determine whether something is credible. It also helps them determine the "persuasive intent" of advertising and resist the techniques marketers use to sell products.

Recognize point of view. Every creator has a perspective. Identifying an author's point of view helps kids appreciate different perspectives. It also helps put information in the context of what they already know -- or think they know.

Create media responsibly. Recognizing your own point of view, saying what you want to say how you want to say it, and understanding that your messages have an impact is key to effective communication.

Identify the role of media in our culture. From celebrity gossip to magazine covers to memes, media is telling us something, shaping our understanding of the world, and even compelling us to act or think in certain ways.

Understand the author's goal. What does the author want you to take away from a piece of media? Is it purely informative, is it trying to change your mind, or is it introducing you to new ideas you've never heard of? When kids understand what type of influence something has, they can make informed choices.

When teaching your kids media literacy , it's not so important for parents to tell kids whether something is "right." In fact, the process is more of an exchange of ideas. You'll probably end up learning as much from your kids as they learn from you.

Media literacy includes asking specific questions and backing up your opinions with examples. Following media-literacy steps allows you to learn for yourself what a given piece of media is, why it was made, and what you want to think about it.

Teaching kids media literacy as a sit-down lesson is not very effective; it's better incorporated into everyday activities . For example:

  • With little kids, you can discuss things they're familiar with but may not pay much attention to. Examples include cereal commercials, food wrappers, and toy packages.
  • With older kids, you can talk through media they enjoy and interact with. These include such things as YouTube videos , viral memes from the internet, and ads for video games.

Here are the key questions to ask when teaching kids media literacy :

  • Who created this? Was it a company? Was it an individual? (If so, who?) Was it a comedian? Was it an artist? Was it an anonymous source? Why do you think that?
  • Why did they make it? Was it to inform you of something that happened in the world (for example, a news story)? Was it to change your mind or behavior (an opinion essay or a how-to)? Was it to make you laugh (a funny meme)? Was it to get you to buy something (an ad)? Why do you think that?
  • Who is the message for? Is it for kids? Grown-ups? Girls? Boys? People who share a particular interest? Why do you think that?
  • What techniques are being used to make this message credible or believable? Does it have statistics from a reputable source? Does it contain quotes from a subject expert? Does it have an authoritative-sounding voice-over? Is there direct evidence of the assertions its making? Why do you think that?
  • What details were left out, and why? Is the information balanced with different views -- or does it present only one side? Do you need more information to fully understand the message? Why do you think that?
  • How did the message make you feel? Do you think others might feel the same way? Would everyone feel the same, or would certain people disagree with you? Why do you think that?
  • As kids become more aware of and exposed to news and current events , you can apply media-literacy steps to radio, TV, and online information.

Common Sense Media offers the largest, most trusted library of independent age-based ratings and reviews. Our timely parenting advice supports families as they navigate the challenges and possibilities of raising kids in the digital age.

Niall McNulty

Niall McNulty

Importance of Media Literacy: Navigating the Digital Information Landscape

Media literacy  has become an essential skill in the  digital age , where the internet and various forms of media play a pivotal role in the daily lives of individuals. As an ability to critically understand and evaluate content across diverse media platforms, it ensures that individuals are not passive consumers but rather equipped to navigate the complex landscape of modern information. The abundance of sources and the speed at which information spreads online demand that one possesses the skills to distinguish between credible news and misleading or biased content.

With the evolving nature of media, media literacy is not just about understanding content but also involves a critical approach to assessing the purpose, message, and impact of what is consumed. It incorporates the capacity to recognise and evaluate the techniques used by media producers to convey their messages.  Developing media literacy skills  is crucial for individuals to interpret the reliability of different information sources, which fosters informed decision-making and encourages participation in democratic processes.

The future of media literacy lies in integrating these skills into educational curricula and everyday practices, enabling younger generations to adapt to the challenges posed by  emerging technologies . As the media landscape continues to broaden, the importance of fostering media literacy will only grow, ensuring individuals are prepared to confront the complexities of the media they interact with daily.

why is media literacy important

Defining Media Literacy

Media literacy encompasses an individual’s ability to engage with media in all its forms critically. This critical engagement implies an understanding of the nature of media content and the ability to analyse and respond to media messages effectively.

Key Components

Media literacy consists of several key components:

  • Access : The ability to obtain and use media in various formats.
  • Analysis : Deciphering and understanding the meanings behind media messages.
  • Evaluation : Critically assessing media content for quality and credibility.
  • Creation : The capability to produce media content responsibly.
  • Action : Engaging with media in a productive and socially responsible manner.

These components empower individuals to navigate the complex landscape of modern communication with knowledge and confidence.

Historical Context

The concept of media literacy has evolved significantly over time. Initially concerned with the content produced by traditional mediums such as television, radio, newspapers, and magazines, the term has expanded to encompass digital media and the internet.

Historically, scholars have debated the scope and application of media literacy. The British Film Institute and Oxford University Press have contributed to this subject’s academic discourse. Throughout history, the rise of new media technologies has consistently prompted a reassessment of what constitutes literacy in a media context.

The Role of Media Literacy in Society

Media literacy is essential for fostering critical thinking and informed engagement with the content that shapes public opinion. It enables individuals to navigate the complexities of the modern information environment, discern truth from misinformation, and participate actively in democratic processes.

Critical Thinking and Democracy

Critical thinking, a cornerstone of democracy, is greatly enhanced by media literacy. It equips individuals to analyse and evaluate the credibility and intent of media messages. The National Association for Media Literacy Education underscores the importance of these competencies as they relate to active and informed citizenship within a democracy.

Human Rights and Access to Information

Media literacy also intersects with human rights, particularly the right to access information. UNESCO highlights the role of Media and Information Literacy (MIL) in promoting critical approaches to literacy, affirming that access to diverse and reliable information is crucial for the realisation of human rights globally.

Influence of Media on Public Opinion

The media exerts a significant influence on public opinion. Understanding media literacy empowers individuals to recognise and resist this influence when necessary. It helps identify biases and perspectives, ensuring that opinions are formed based on truthful information, not misrepresented or sensationalised. Misinformation, which can spread rapidly in the digital age, is one of the major challenges that media literacy actively combats.

Media Literacy in Education

Media literacy education equips students with the  critical skills  to engage with the ever-evolving media landscape. It highlights the role of educators in integrating these competencies within the curriculum while  utilising technology  to  enhance learning experiences  in the digital age.

Integration into Curriculum

Media literacy is an additional subject and an integral part of the holistic learning experience. Within the curriculum, media literacy is woven through various subjects, where students learn to  analyse  and  evaluate  information from different media sources. Lessons are designed to address various aspects of media, from understanding how mass media works to recognising bias and misinformation. This infusion across disciplines ensures that media literacy is a cornerstone of literacy education from early childhood.

Educators and Literacy Skills

Educators play a pivotal role in media literacy by modelling and teaching the necessary skills. They are tasked with not only possessing a robust set of media literacy skills themselves but also with continuous professional development to stay abreast of the latest media trends and technologies. The competencies include creating and analysing media content and fostering a critical approach towards media consumption among pupils. Therefore, training and resources for educators become fundamental to effective  media literacy education .

Digital Media in the Classroom

Incorporating digital media in the classroom transforms learning by providing real-world contexts for students to apply their media literacy skills. Technology-based tasks, such as creating  digital presentations  or analysing online content, prepare students for active participation in today’s media-rich society. By using technology thoughtfully, students practise these skills in an environment that closely mirrors their experiences outside of school. It’s not only about consumption; students also learn to become responsible digital content creators.

Analytical Tools and Techniques

In media literacy, individuals benefit from a robust toolkit for dissecting and understanding media content. The following section navigates through essential practices such as evaluating sources and identifying bias, which is critical to ascertaining the truth in news consumption and ensuring news literacy.

Evaluating Sources

When reading news, one must first consider the source’s credibility. Key questions to discern the trustworthiness of a source include examining the author’s qualifications, the publication’s reputation, and any potential affiliations that may impact the objectivity of the reporting. The reader should also:

  • Look for cited evidence to support claims, such as  statistics  or expert opinions.
  • Notice the date of the information to ensure relevance.

Identifying Bias and Fact-Checking

Recognising bias in news and media is paramount to clearly understand how facts are presented. The reader should:

  • Analyse the language used for signs of emotive phrasing or unbalanced viewpoints.
  • Cross-reference information with multiple sources to see if the reporting is consistent.

A systematic approach towards social media and other digital communications involves:

  • Utilising third-party  fact-checking tools  to verify claims.
  • Check the intentions behind social media posts—whether to inform or influence.

Through these methods, media literacy extends beyond basic reading and encourages a thorough evaluation of all media forms.

Developing Literacy Skills

Developing media literacy skills involves transitioning from merely consuming media to understanding and participating in media production. This process is essential for creating responsible content and engaging with various perspectives in today’s media-saturated environment.

From Consumption to Production

Through media literacy education, individuals learn to critically  analyse  media messages and the underlying  purposes  of different media  platforms . They move beyond passive consumption to active production, crafting messages with deliberate consideration of  language ,  images , and the  cognitive  and  emotional  impact on their audience.

Creating Responsible Content

Responsible content creation on  mass media  and  social media  platforms requires a clear understanding of the ethical implications of one’s  writing  and imagery. Content creators must take  accountability  for the accuracy of their information and the potential impact of their  point of view .

  • Check Accuracy: Confirm all facts before publication.
  • Consider Impact: Reflect on how the content can affect others emotionally and cognitively.
  • Respect Privacy: Protect the personal information of individuals featured or discussed in content.

Engaging with Diverse Perspectives

Media literacy empowers individuals to seek out and  engage  with a wide range of  perspectives , which fosters a more  inclusive  understanding of society. This engagement enhances critical thinking and allows a more comprehensive understanding of global issues and cultural contexts.

  • Exposure to Variety: Encourage reading and viewing content from various sources.
  • Challenging Assumptions: Question underlying assumptions and biases in media messages.
  • Respectful Discourse: Promote respectful exchange of ideas and viewpoints.

The Digital Landscape

The expansion of the Internet has catalysed a transformative digital age where effective navigation through vast amounts of online information is crucial.

Navigating Online Information

In the current digital landscape, the Internet is a vast and varied information repository where individuals encounter a spectrum of content.  Media and information literacy (MIL)  is vital for discerning the reliability and relevance of online resources. The skill to differentiate between fact and fiction is not just a personal asset but a critical societal function, encouraging informed citizenship and sustainable development.

New Forms of Communication

Social and digital media platforms have revolutionised communication, fostering new forms and forums where public discourse is instant and global. Policymakers, educators, and citizens must understand these tools to utilise digital literacy strategically, ensuring responsible participation in digital communities and effectively utilising these resources for personal and societal gains.

The Impact of Technology on Literacy

Technology has both broadened and complicated traditional concepts of literacy. The aptitude to process information from multifaceted digital media formats and evaluate the credibility of various digital content sources is integral to  MIL competency. Utilising tools like MIL CLICKS, which promotes critical thinking and informed decision-making regarding media consumption, has become fundamental in the digital age for fostering resilient and informed societies.

Protecting Against Misinformation

Media literacy is a crucial defence mechanism in an era where misinformation and disinformation can spread rapidly via mass media, including television and radio. By harnessing critical thinking skills, individuals shield themselves from harm and enhance their satisfaction in confidently navigating media.

Combating Fake News

Fake news, defined as deliberate misinformation or hoaxes spread via traditional or digital media, poses risks that necessitate a strategic approach to media consumption. To combat this,  critical thinking skills  serve as a primary tool. Individuals must:

  • Evaluate sources critically , questioning the credibility and intentions behind the information.
  • Cross-check facts  with multiple trusted sources before accepting information as true.
  • Reflect  on biases that might influence one’s perception and acceptance of news.

Integrating these practices into daily media interaction protects them and contributes to an informed society.

Media Literacy as a Shield against Extremism

Media literacy equips individuals to discern and question extremist content that often preys on vulnerabilities and misinformation. It serves as a protective barrier by:

  • Promoting understanding  of how media messages shape societal views and media’s potential in radicalisation.
  • Encouraging engagement  in civil discourse, thus providing an alternative path to those at risk of radicalisation.
  • Instilling resilience , enabling consumers to resist extremist narratives and reducing the potential harm caused by radical ideologies.

Media literacy empowers individuals to navigate the media landscape safely and fortifies society against the divisive impacts of extremism.

Media Literacy for Empowerment

Media literacy empowers individuals by furnishing them with essential competencies to navigate and influence the media-saturated world around them with purpose and control.

Promoting Civic Engagement

Civic engagement  is strengthened through proficiency in media literacy. Individuals who are media literate can discern the relevance and veracity of information, which is crucial for informed participation in democratic processes. Organisations like the National Association for Media Literacy Education outline that such competencies enable people to engage with current events critically, fostering active and responsible citizenship.

  • Knowledge : Understanding the structures of media influence and its impact on society.
  • Tools : Leveraging social media and other platforms to promote civic dialogue and social change.
  • Respect : Acknowledging diverse perspectives and engaging with respect in public discourse.

Encouraging Healthy Media Habits

Healthy media habits are essential for mental and physical  health , and media literacy directly contributes to this. Being media literate means having the capacity to:

  • Analyse  various genres of media, including video games and social media, recognising potential issues such as violence and cyberbullying.
  • Control Consumption : Setting limits on media consumption to maintain a healthy balance in life, thus enhancing personal satisfaction.

Resources for Lifelong Media Literacy

The journey towards media literacy is ongoing, and numerous resources are available to support this educational pathway. Massive Open Online Courses ( MOOCs ) offer accessible learning in Media and Information Literacy ( MIL ), while organisations provide age-appropriate  tools  and  knowledge  bases for various aspects of media education.

  • Social Media : Guides on navigating platforms with critical thought and care.
  • Educational Tools : Strategies for parents and teachers to facilitate the development of MIL  competencies  in children.
  • Engagement : Platforms encouraging the application of media literacy skills in real-world scenarios.

Frequently Asked Questions

This section addresses common inquiries regarding media literacy, ensuring a comprehensive understanding of its significance in contemporary society.

What constitutes media literacy, and why is it vital in today’s digital landscape?

Media literacy encompasses accessing, analysing, evaluating, and creating content across various platforms. In the digital era, it’s vital as it equips people with skills to navigate the vast swathes of information, separating fact from misinformation.

How does media literacy empower individuals to interpret news and information critically?

It empowers individuals by providing tools to question the authenticity and biases in news and media content. This is critical for informed decision-making and civic engagement.

In what ways can media literacy contribute to discerning the credibility of online content?

Media literacy aids in identifying credible sources by teaching how to look for signs of reliability, such as citations and cross-referencing with reputable outlets. This reduces the risk of consuming and sharing false information.

How does media literacy enhance responsible participation on social media platforms?

Responsibility on social media stems from understanding the impact of sharing and creating content. Media literacy helps individuals recognise the significance of their online actions and encourages ethical participation.

Can media literacy impact one’s understanding of advertising and its influence on consumer behaviour?

Yes, individuals with media literacy can deconstruct advertisements, understanding the strategies used to influence consumers and potentially counteract undesired persuasive effects.

How does media literacy education equip students to navigate the complexities of the modern information environment?

Through media literacy education, students learn to critically assess media messages and the diverse channels through which information is distributed, enabling them to function as informed citizens in a complex information landscape.

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Erica Morrissette, Simon Pierpont, Riley Murray, Julie Nagel, and David Muite

Media literacy is a crucial skill all media consumers must have. There are many factors that can change how we interpret media, and how media affects us, and there are a few main skills that can aid consumers in being more media literate like willingness to try, and having an ability to distinguish reactions. Understanding the differences between mediated and non-mediated media and their implications is also important to media literacy.

Defining Media Literacy  

Media literacy is the method of dissecting media content in order to critically analyze it. To do this, it is essential to look at media content’s underlying messages, its ownership and regulation, as well as how it is presented. This is not an easy process, and has no stopping point. It is necessary to always question what is shown in mediated communications (Pavlik and McIntosh, 46). We often are passive in our roles in mass communications. We forget to question what our responsibilities are as consumers (Baran, 21). We look at violent televisions shows and criticize how they promote and romanticize violent behaviors, but we never miss an episode, telling producers we support the content. Culture is created through media (Baran, 21), and if we continue to tune in, we are allowing issues within our culture to persist. By being subject to passive consumption or Stanley Baran’s “third-person effect”, we release all control we have over culture.

Stanley Baran, in the Introduction to Mass Communication, speaks of a term he calls “third-person effect”. This encompasses the idea that as consumers we believe media affects others but not ourselves (24).  Being media literate allows us to see that this is untrue and media does in fact have underlying messages that affect us. By understanding those messages, we can change how it affects us.  Media literacy is so important to consumers because it can help us to control our actions in response to media, and allow it to have less control over our views (Pavlik and McIntosh, 46). By asking questions like, “Who paid for this?”, “What point are they trying to make”, or even things like “What are they getting out of this?” consumers are able to get a better picture of the subliminal messages, and their influence (Rosenwald, 97).

There are many factors that frame media content including political factors, social factors and economic factors (Pavlik and McIntosh, 47).  It’s important to become a critic when it comes to media forms; we must question all aspects of its production, and presentation to fully grasp its repercussions. By developing media literacy skills consumers can better assess the content they are receiving.

Media Literacy Skills 

Today, we are living in what is known as the Digital Age and the only constant is that it will continue to develop and expand for future generations. It is important for everyone to develop and expand along with the media, in order to properly understand what is being circulated. For this to happen, we need to develop media literacy skills. It’s crucial for this to be taught to school age children, especially now with more children being exposed to media at a younger age. Today, children are being introduced to media even before their formal educations (Hopkins, 24). Media literacy skills are crucial for, “developing knowledge about the social, political, and economic forces that influence media content” (Pavlik and McIntosh, 40). These skills will help in keeping the mind active when looking at different media platforms, instead of keeping a passive mind.

There are seven main media literacy skills (Baran, 24). The first is “the ability and willingness to make an effort to understand content, to pay attention and filter out noise” (Baran, 24). This means consumers should distinguish the points an article is trying to make and ignore factors that could influence their thinking. Thus, changing the way we consume media. An example could be when you are listening to the radio while driving. What is your main focus, the radio or driving? Hopefully driving, but this means you could misinterpret what’s on the radio. By realizing what factors affect your interpretation, you can be more mindful of when content you are absorbing.

Second is, “having an understanding of, and respect for, the power of media messages” (Baran, 24). There’s so much media content in circulation and it’s important to understand how many people the content is available for. It is imperative not dismiss that fact, because it can be very powerful. For example, some articles can convey stereotypes. If we dismiss that, it hurts the group being stereotyped and other marginalized groups. It is important that we recognize and stand up against it.

Third, the “ability to distinguish emotional from reasoned reactions when responding to content and act accordingly” (Baran, 24). Sometimes, we connect with certain media like songs and books because we can relate to them on an emotional level. But, it’s important to keep in mind that content like this may not always be true, despite our emotional ties with it.

Some media content may be trying to persuade you by keying into your emotional reactions; it’s essential to keep this in mind when analyzing media messages.

Fourth, is the “development of heightened expectations of media content” (Baran, 24). This is referring to viral videos or articles on the internet that are the “most viewed” or “top ten” that we settle on and give meaning to, when we are not searching for anything specific. Today, on the internet there is so much content to filter through that we tend to scroll through it mindlessly, not looking for underlying messages, or meaning. When on the internet if there is not a specific thing you’re looking for, it’s easy to give meaning to the random content you fall upon.

Next, is “the knowledge of genre conventions and the recognition of their mixing” (Baran, 24-25). This means to its necessary to understand different genres and how information is given by those sources. For example, we are more likely to believe a documentary about weight loss, then what’s in a magazine for weight loss. By being aware of that fact you can determine what is true and what is not, or if the source is reputable.

Sixth, is “the ability to think critically about media messages” (Baran, 25). This means not everything you read on the internet will be true, even if it comes from a credible source. For example, if Fox News presented an article it’s important to remember that they are being paid by people who believe the same things, so their media will be biased to whom they are getting paid from to support those views.

Seventh is “the knowledge of the internal language of various media and the ability to understand its effects” (Baran, 25). This comes down to understanding how media is produced; to pay attention to camera angles, lighting, text sizes, and location. Understanding this language will help you deceiver through media. As the media continues to grow, it continues to matter.

In today’s world the media is constantly around us. We are always interacting with mass media, so it’s essential to learn from our experiences with it. John Pavlik and Shawn McIntosh in their book  Converging Media: A New Introduction to Mass Communication  explain that we learn topics such as math and history in school, but not media literacy (45). They bring up the question; if we are interacting with the media so much, why are we not learning about it? Media literacy encourages thinking for ourselves, and questioning what is being told to us. Media literacy “emphasizes the skills and knowledge needed to be effective in the increasingly social media environment” (Hobbs and Jensen, 5). We are introduced to media at an increasingly younger age, so we should start learning about media and its underlying messages sooner.  Our society has a “culture that absorbs and responds to the explosion of new media….” (Hobbs and Jensen, 5); we thrive off of media, and because of this media literacy skills are so important.

Mediated and Non-Mediated Communication  

Communication connects the world and makes all things possible. To differentiate between mediated and non-mediated communication, as a whole, is simple but when it is looked at on a larger scale, the lines become blurred. The word mediated has multiple definitions one of which being to effect (a result) or convey (a message) (Pavlick and McIntosh, 47). Through this we land on the working definitions mediated and non-mediated communication.

Non-mediated communication is any communication that occurs directly between one party and another through face-to-face interaction. This means that a conversation had, between a professor and her student at her desk after class, is an example of non-mediated communication (Pavlick and McIntosh, 47). There is no program helping to make that conversation between the professor and her student possible.

Mediated communication differs from non-mediated in that it requires some sort of outside influence in order to occur. When two girls are having a conversation with each other via tweets sent back and forth to one another on Twitter, it is a form of mediated communication. It is mediated because the two girls actively logged onto Twitter and typed their message using the program. Another example of mediated communication is when two parties interact with one another on Skype or Facetime. Both of these programs allow for video chatting which is a form of face-to-face communication but because the individuals are still using a video chatting program, it is a form of mediated communication (Pavlick and McIntosh, 48). By knowing the difference between these two forms consumers can realize that media literacy is important when dealing with mediated communications, and less with non-mediated. Using media literacy skills can aid consumers in better analyzing the messages that do come from mediated communications.

The use of technology has become more common in today’s age. Whether it’s in an office or in a classroom, the use of technological devices like computers play an important role in our lives. Studies have shown that computer mediated communication leads to several negative outcomes such as “depersonalization, impoliteness, information overload, and increased worker stress due to having to respond quickly” (Bob and Sooknanan, 47). When communication is face to face you are able to use your body language or other cues. Mediated communication does not allow you to use these cues but has created a different environment in communication, possibly altering what the media content is communicating.

To be media literate it is important to be able to interpret and analyze media information. If an individual is unable to decipher between what is true and untrue, mediated and non-mediated, then they will have a much more difficult time navigating media effectively. Being media literate is essential for the media consumer and it is important that everyone take notice of their media literacy.

Works Cited 

Baran, Stanley J. “Mass Communication, Culture and Media Literacy.”  Introduction to Mass Communication: Media Literacy and Culture , McGraw-Hill Education, 2015, pp. 4–26.

Bob, K. and Sooknanan, P. “The Impact of Computer Mediated Communication (CMC) on Productivity and Efficiency in Organizations: A Case Study of an Electrical Company in Trinidad and Tobago.”  Advances in Journalism and Communication , vol.2, no.2, pp. 46-51.

Hobbs, R & Jensen, A. (2009). “The Past, Present, and Future of Media Literacy Education”. Journal of Media Literacy Education 1, 1 – 11.

Hopkins, Liza, et al. “Books, Bytes and Brains: The Implications of New Knowledge for Children’s Early Literacy Learning.”  Australasian Journal of Early Childhood , vol. 38, no. 1, Mar. 2013.

Pavlik, John V., and Shawn McIntosh. “Media Literacy in the Digital Age.” Converging Media: A New Introduction to Mass Communication , Oxford University Press, 2018, pp. 44-68.

Rosenwald, Michael. “Making Media Literacy Great Again.”  Columbia Journalism Review , vol. 56, no. 2, 2017, pp. 94–99.

Introduction to Media Studies Copyright © by Erica Morrissette, Simon Pierpont, Riley Murray, Julie Nagel, and David Muite is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Teenagers and Misinformation: Some Starting Points for Teaching Media Literacy

Five ideas to help students understand the problem, learn basic skills, share their experiences and have a say in how media literacy is taught.

importance of media and information literacy essay

By Katherine Schulten

In a sense, every week is Media Literacy Week on a site like ours, which helps people teach and learn with the news. But Oct. 24-28 is the official week dedicated to “amplifying the importance of media literacy education across the United States.” We are delighted to help.

Here are some ways teachers and librarians can teach with the extensive reporting The New York Times has done recently on misinformation and disinformation, whether your students are just beginning to understand the problem, or whether they are ready for deeper inquiry.

1. Get the big picture: What is media literacy education? Why do we need it?

importance of media and information literacy essay

If you have time for just one activity, this one, based on the Times article “ When Teens Find Misinformation, These Teachers Are Ready ,” can provide a broad overview and help frame future work.

To start, share the statements in italics, all adapted from the article. You can do this as a “ Four Corners ” exercise in which you read each line aloud and ask students to position themselves in the room according to whether they strongly agree, agree, disagree or strongly disagree. Or, you can hand out the PDF version and have students mark each statement “true” or “false” based on their own experiences, then discuss their reactions — and the experiences that informed those reactions — in partners or small groups.

Here are the statements:

It’s easy to look at stuff on social media and take it as it is and not question it.

Older adults are more likely to struggle to recognize fake news than young people and are also the most likely to share it.

I have come across misleading and false narratives about the upcoming midterm elections online.

I have come across misleading and false narratives about the Covid-19 pandemic online.

If it’s gone viral, it’s probably true.

A .org domain makes a website trustworthy.

Media literacy is a necessity for everyone because of the way we live online today.

Some young adults share misinformation because they think it is true.

Some young adults share misinformation impulsively, because they are too busy to verify the information.

Most young adults talk to their parents and guardians about what makes media sources trustworthy.

TikTok is a primary information source for people my age.

Social media often reduces complex issues to one-sentence explanations.

A lot of young people are politically polarized at a very young age, and are angry at anyone who believes differently than they do.

Media literacy education should start in middle or even elementary school, when children are just beginning to venture online.

The way media literacy is taught needs improvement.

After your students have finished the exercise, discuss as a class what you discovered. On which statements was there broad agreement? On which was there disagreement? Why do they think that was? What personal experiences would they like to share that helped inform how they feel about the subject of “media literacy”? What, if anything, do they think schools, teachers and librarians should do to improve how they teach about these topics?

Finally, have them read “ When Teens Find Misinformation, These Teachers Are Ready ,” perhaps annotating to note their reactions as they go. You might then ask:

1. What jumped out at you as you read? Why?

2. This article describes many ideas, including curriculums, games and even legislative initiatives, that have been tried in recent years to support media literacy in public schools. Which of these, if any, were familiar to you? Which, if any, do you wish our school could adopt?

3. What problems with teaching media literacy did this article identify? Do you think our school has experienced any of these struggles? If so, what should we do about them? Why?

Then, to take the discussion further, you might continue to some of the exercises below.

2. Have students share their experiences and opinions — and offer adults advice .

What don’t adults understand about teenage life on the internet?

How, if at all, can schools help?

Via our Student Opinion column , we ask teenagers a new question every school day based on something in the news, and thousands of young people from around the world post comments in reaction every month.

For Media Literacy Week, we have published a forum that invites teenagers to answer questions like the two above , and encourages them to share experiences and opinions about what it’s like to navigate their digital lives in 2022. We ask them about their media literacy education so far, and invite them to offer adults advice for how to make it more relevant, interesting and useful.

If your students have thoughts about any of these topics, we hope they’ll join the conversation, either by posting a comment, or by replying to comments from others.

3. Learn from teen fact-checkers.

The video above is from the MediaWise Teen Fact-Checking Network , which publishes fact-checks for teenagers, by teenagers. According to the site, the network’s “fact-checks are unique in that they debunk misinformation and teach the audience media literacy skills so they can fact-check on their own.” Here is a collection of some recent fact-checks they have done, but you can see more on Instagram , YouTube , Twitter and Facebook . You can also find a related “toolkit” of lesson plans to help.

What skills do these students use? Among others, they have mastered lateral reading, a quick and effective method mentioned in the article students read above.

Mike Caulfield, a digital literacy expert, explained the rationale for that method in a 2021 interview with Charlie Warzel, a former Times opinion writer. In “ Don’t Go Down the Rabbit Hole ,” Mr. Caulfield argues that the way we’re taught from a young age to evaluate and think critically about information is fundamentally flawed and out of step with the chaos of the current internet:

“We’re taught that, in order to protect ourselves from bad information, we need to deeply engage with the stuff that washes up in front of us,” Mr. Caulfield told me recently. He suggested that the dominant mode of media literacy (if kids get taught any at all) is that “you’ll get imperfect information and then use reasoning to fix that somehow. But in reality, that strategy can completely backfire.” In other words: Resist the lure of rabbit holes, in part, by reimagining media literacy for the internet hellscape we occupy. It’s often counterproductive to engage directly with content from an unknown source, and people can be led astray by false information. Influenced by the research of Sam Wineburg, a professor at Stanford, and Sarah McGrew, an assistant professor at the University of Maryland, Mr. Caulfield argued that the best way to learn about a source of information is to leave it and look elsewhere , a concept called lateral reading .

Invite your students to read the full piece. In it, they will learn how Mr. Caulfield has refined the process fact-checkers use into four simple principles:

1. S top. 2. I nvestigate the source. 3. F ind better coverage. 4. T race claims, quotes and media to the original context. Otherwise known as SIFT.

To go deeper, students might first watch a Crash Course video about lateral reading, then learn how to put it into practice via Stanford’s Civic Online Reasoning site . You might then invite them to practice it with information they come across in their social media feeds. What are the benefits of this approach? What are the limits? How well does it arm them to navigate information on their own, outside of school?

Finally, they might either revisit the Teen Fact-Checking Network to identify where they see those skills in action or, if they are ready, produce their own videos that fact-check the information they find in their feeds.

4. Invite students to investigate your school’s media literacy offerings and make recommendations.

Does your school have a media literacy program? How effective is it? Invite your students to investigate and make recommendations, perhaps by starting with questions like these, and involving your school librarian or media specialist:

What is our school doing to teach media literacy?

Is it working? How can we measure that?

Does it teach students skills they will actually use to evaluate information they come across in their private lives as well as at school? Does it work for all the places and ways students access information, or does it need broadening or updating somehow?

Identifying the problem is, of course, a lot easier than solving it, but your students’ next step might be to learn about what has been effective elsewhere. Articles like the one we recommend in Step 1 include ideas for how schools and regions in the United States are tackling the problem, and this Opinion piece further details ideas from Finland and Estonia.

What additional ideas can your students find by researching? Which might work for their school? Why? If they were to write up a set of recommendations to share with school leaders, what would those recommendations include?

5. Help students “access, analyze, evaluate, create, and act” with these additional resources.

One of the winning videos from The Learning Network’s 2018 “ News Diet Challenge ” for teenagers.

The National Association for Media Literacy Education (NAMLE) defines media literacy as “the ability to access, analyze, evaluate, create, and act using all forms of communication.”

Here are ways to do that — via The Learning Network, The New York Times and some trusted outside sources.

Apply Key Media Literacy Questions to Information of All Kinds

How credible is this and how do I know?

Is this fact, opinion, or something else?

Can I trust this source to tell me the truth about this topic?

Who might benefit from this message? Who might be harmed by it?

How does this make me feel and how do my emotions influence my interpretation of this?

How might different people understand this message differently?

Is this message good for me or people like me?

Those are the questions that NAMLE suggests students ask when evaluating media , and you can find similarly useful information and questions in their short guides to how to access , analyze , create and act on media. Invite them to practice answering them as they apply the information that crosses their screens, whether articles in The New York Times, advertising, memes on social media, or anything else. To help, we have posted all the questions on this PDF.

Use The Learning Network’s Journalism and Media Literacy Collection

All of our daily and weekly features — including multimedia activities like What’s Going On in This Picture? , our lesson plans and our many annual student contests — are focused on media literacy and help young people “access, analyze, evaluate, create and act.” But our Journalism and Media Literacy page collects resources that are especially focused on helping students understand how the news is created, and how it can be safely consumed.

For example, here are some things you can find:

An idea from a teacher-reader: News Groups: A Simple but Powerful Media Literacy Idea to Build Community

A lesson plan tied to a student contest: Improving Your ‘News Diet’: A Three-Step Lesson Plan for Teenagers and Teachers

Tips for students from Times journalists: Want to Write a Review? Here’s Advice From New York Times Critics.

A writing prompt: Do You Think Online Conspiracy Theories Can Be Dangerous?

Keep Up With Times Reporting on Misinformation and Disinformation

The New York Times has an entire team of reporters covering misinformation and disinformation.

For instance, do your students know that the qualities that allow TikTok to fuel viral dance fads are also making it a “ primary incubator of baseless and misleading information ”? The articles below explore how:

For Gen Z, TikTok Is the New Search Engine

On TikTok, Election Misinformation Thrives Ahead of Midterms

TikTok Is Flooded With Health Myths. These Creators Are Pushing Back.

Toxic and Ineffective: Experts Warn Against ‘Herbal Abortion’ Remedies on TikTok

TikTok Is Gripped by the Violence and Misinformation of Ukraine War

Snorting Crushed Porcelain, Face Reveals and a TikTok Lawsuit

Wasn’t TikTok Supposed to Be Fun?

Find Additional Resources Through These Media Literacy Organizations

The description below each link was taken from the sites themselves.

The Stanford History Education Group’s Civic Online Reasoning Curriculum

Students are confused about how to evaluate online information. We all are. The COR curriculum provides free lessons and assessments that help you teach students to evaluate online information that affects them, their communities and the world.

National Association for Media Literacy Education

The association aims to make media literacy highly valued and widely practiced as an essential life skill. It envisions a day when everyone, in our nation and around the world, possesses the ability to access, analyze, evaluate, create and act using all forms of communication. Media literacy education refers to the practices necessary to foster these skills.

The News Literacy Project

This nonpartisan education nonprofit is building a national movement to advance the practice of news literacy throughout American society, creating better-informed, more engaged and more empowered individuals — and ultimately a stronger democracy.

KQED’s Above the Noise

A YouTube series for teens, Above the Noise cuts through the hype and dives deep into the research behind the issues affecting their daily lives. The series investigates controversial subject matter to help young viewers draw their own informed conclusions, while inspiring media literacy and civic engagement. Teachers can also find related lesson plans.

Media Literacy Now

This group leverages the passion and resources of the media literacy community to inform and drive policy change at local, state and national levels in the United States to ensure all K-12 students are taught media literacy so that they become confident and competent media consumers and creators.

The Media Education Foundation

The foundation produces and distributes documentary films and other educational resources to inspire critical thinking about the social, political and cultural impact of American mass media.

Common Sense Education

This organization provides a variety of media literacy resources including courses and curriculum, research on media literacy, a news and media literacy resource center as well as a list of other media literacy organizations worth exploring.

News Decoder

This site partners with schools around the world to teach media literacy and journalistic skills that enable students to create and consume media responsibly.

Find more lesson plans and teaching ideas here.

Katherine Schulten has been a Learning Network editor since 2006. Before that, she spent 19 years in New York City public schools as an English teacher, school-newspaper adviser and literacy coach. More about Katherine Schulten

Co-inform

Author : Christiana Varda and Eleni A. Kyza . Media, Cognition and Learning Research Group, Department of Communication and Internet Studies at the Cyprus University of Technology

importance of media and information literacy essay

As we navigate the so-called “post-truth” age on the internet, riddled with potentially misleading content, it becomes more obvious with time that tackling online misinformation requires much more than detection.

Beyond calls for social media regulation, media literacy has frequently been put forth by experts, the public, and Co-Inform participants during our first co-creation workshops in Austria, Greece, and Sweden, as a way to address the challenge of misinformation in the long term.  For instance, and in accordance with the Action Plan against Disinformation , the European Commission organized the first European Media Literacy week in March 2019, to raise awareness and showcase existing initiatives.

Though much of the attention has focused on media literacy, often presented as a way of safeguarding individuals against misinformation, several researchers argue that this is at the cost of trivializing a much more complex problem ( read this response from a media literacy expert ), while others question the importance of media literacy efforts.  A recent study concludes that information literacy, rather than media literacy, is more useful in helping individuals identify online misinformation; a careful examination of the article, however, brings into question the instruments selected to assess each type of literacy, as those used for media literacy were heavily skewed towards conventional media.

We argue that media literacy is not the only answer to the problem of online misinformation. It is certainly important, but attention should be shifting to Media and Information Literacy (MIL) instead, and its potential to enable individuals to process and evaluate online information with discernment. We believe that both media and information literacy skills are essential, though these are not something you either have or haven’t got. Individuals today are bombarded with media and information and are called to deconstruct and evaluate messages constantly. To be able to do that definitely requires some level of media and information literacy.

So, what is media and information literacy?

Put simply, MIL aims to enable individuals to think critically about the media and the information they consume by engaging in a process of inquiry. The aim, according to UNESCO’s definition of media and information literacy , is to allow individuals to become engaged citizens and responsible decision-makers. By evaluating the source, the context, the message and the medium within which it is received, considering its representations and its intended audience, as well as the institutional context from which the message emerges, MIL invites individuals to evaluate media at a critical distance.

Developing competencies towards media and information, is especially relevant within the contemporary media landscape. The blurring of the lines between producers and consumers has challenged what we consider media messages and made information access universal: a news headline, a video, a meme or a social media post or comment vie for our attention on social media platforms. Nowadays, anyone can create an official-looking website or social media account at very little cost. In fact, misinformation has often stemmed from seemingly legitimate websites and this makes it very difficult to flag false or misleading information using conventional methods, such as checklists, with questions that prompt evaluation of sites for currency, relevance, accuracy, authority and purpose. When it comes to evaluating news online, whether it’s from reputable sources or not, determining who and what to trust requires critical reflection.

However, it is useful to think of media and information literacy as a continuum rather than an outcome — we can all be more media and information literate.

As our dependence on technology increases, thinking critically about media and information is a life-long learning skill that supports active and informed citizens who play a key role in ensuring democracy doesn’t die online.

Co-Inform mission is to foster critical thinking and digital literacy. 

Academic surveys have shown that online misinformation is becoming more difficult to identify. Online misinformation has the potential to deceive even readers with strong literacy skills. Our goal is to provide citizens, journalists, and policymakers with tools to spot ‘fake news’ online, understand how they spread, and obtain access to verified information. 

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From our  Educator Guest Blogger Series

With technology being an integral part of classrooms and students’ lives in general, I realize that my job as a teacher involves helping students successfully navigate the online world.

My goal this year is to help every student develop 21st-century skills, including being responsible users of technology and critical consumers of media they encounter., as a teacher reading this, you are likely integrating digital media in your classroom. i challenge you, too, in the new year to include media literacy as a part of your daily instruction. but you may wonder, “why should i be responsible for teaching media literacy, and how can i do it on top of an already packed curriculum”, why do all educators need to teach media literacy.

Linda Ellerbee, host of Nick News (1992-2015), said, “Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.” In other words, do we want students to be manipulated by media, or do we want to empower them to use media? 

I firmly believe that it’s every teacher’s job to prepare students to become knowledgeable, productive 21st-century citizens. With tweens and teens spending an average of 6 and 9 hours respectively using media ( Common Sense Media , 2015) -- and that’s not including homework! --  it’s no longer a question of whether our students will be digital citizens, it’s whether they will be good digital citizens and digital leaders! With media literacy instruction they can be both!!

Media Literacy and 21st-Century Skills

Teaching media literacy provides students with skills that will help them foremost think critically about media. It also cultivates other 21st-century skills like creativity, collaboration, and communication, as well as increasing digital literacy skills through interacting with media, information, and technology. Media literacy instruction can also help your students develop into active consumers of information, determine credible sources, acknowledge biases in media, and be responsible creators of media.

Whether you teach science, English language arts, social studies or art, there is a place for the development of these skills in your instruction!

But HOW Can Educators Include Media Literacy as an Integral Part of Daily Instruction?!

The National Association of Media Literacy Education defines media literacy as “the ability to ACCESS, ANALYZE, EVALUATE, CREATE, & ACT using all forms of communication.” Let’s look at some ways educators can help students develop into media-literate individuals.

Access to Quality Sources. We need to ensure students can access quality sources that are current, reliable, and unbiased when they are interacting with media at school. 

  • Provide students a curated collection of quality resources through links in their learning management systems or tools like Padlet or Waklet . 
  • Provide access to quality content collections like Pebble Go , Epic !, and NewsELA .
  • Teach older students strategies for searching for information. Reach out to your media specialist, and I’ll bet he or she will be happy to help you! 

Analyze/Evaluate Using Critical Thinking . But how do students know which sources are credible when the encounter them without our support? Whether they are watching YouTube, reading news, or analyzing images, students need skills to understand information, put it in context, and differentiate between real and fake. One way to do this is to teach students to ask questions when analyzing and evaluating media:

  • Who is the author?
  • What is its purpose? (inform, entertain, persuade)
  • How might different people interpret this message?
  • Are there certain groups of people being represented and/or excluded?
  • Were certain details left out? Why?
  • Also consider: Are sources cited? Are there grammar and spelling errors?

Additionally, giving students the time and opportunity to think for themselves and coaching them on how to ask questions is instrumental for them to learn to analyze and evaluate media on their own.

While teachers must explicitly provide students opportunities to think critically, the critical thinking involved in analyzing and evaluating digital resources should be routinely modeled through teacher think alouds, where students hear, see, and experience this type of thought process.

Creating Media Content . We want to shift from students being solely consumers to being creators who can express themselves through media. When students create media, especially with the questions for analyzing and evaluating in mind, it helps them to consider the impact their creations will have on their audience. Some quality tools for students to use for creating include Seesaw , Google Tools , Canva , Book Creator , and Meme Generator .

Distributing Created Messages Responsibly . Besides thinking critically about media, this is probably one of the most important parts of media literacy. We want students to be life-long learners prepared to internalize what they’ve learned about media and transfer it beyond the classroom, including monitoring themselves on social media, being critical of media before sharing it, and empowering them to create and share media responsibly! 

Media Literacy Resources to Try Tomorrow

While there are a plethora of resources for teaching media literacy, these tried-and-true resources should help you develop ideas to take back to your classroom and use immediately. 

SCETV/PBS Education Resources SCETV/PBS Pre-K-12 content like Knowitall, Learning Why, and PBS LearningMedia provide quality media and multimedia resources and lessons for SC students and teachers.  * Improve your media literacy knowledge and skills plus earn micro-credentials with FREE courses from PBS and KQED ! 

Common Sense Education Common Sense Education has free, comprehensive digital citizenship curriculums for K-12 students that include lessons on media literacy. 

Google Resources

  • Be Internet Awesome , Google’s free digital safety curriculum, helps encourage students to be smart, alert, strong, kind, and brave when online, and has recently added some media literacy lessons. 
  • Search Education  is a series of lessons to help you guide your students to use Google searches meaningfully in their schoolwork and beyond. Choose from Search Literacy lessons and A Google A Day classroom challenges.
  • Reverse Image Search  can help students determine if images have been altered.

Other Useful Resources Interactives like Factitious and Bad News help students to better discriminate “fake news” and develop resistance against disinformation.

Ashley Fort’s goal is to help ALL students become empowered life-long learners who are confident 21st-century citizens, and to help teachers effectively leverage technology to enrich learning and increase student engagement. She serves as a digital learning coach for Batesburg-Leesville schools in Lexington County School District 3. Ashley holds a Bachelor of Arts in Early Childhood Education from the University of South Carolina, Aiken and a Master of Education in Teaching and Learning with a concentration in educational technology and online instruction in 2015 from Liberty University. 

In 2017, Ashley was named the PBS LearningMedia Digital Innovator for South Carolina for integrating STEAM into her daily instruction. In addition, she is a Google Certified Educator and Trainer, Common Sense Educator and Ambassador, Seesaw Ambassador, and Epic! Master Teacher. 

You can follow her on Twitter at @MrsAshleyBFort and on her website at www.mytechknowledgeyclassroom.com . To keep up with Lexington County School District Three’s innovative 1:1 initiative, follow @LexCounty_SD3 and #Lex3Grows.

* Be our next Guest Blogger! Learn more . 

Note: This guest blog does not necessarily reflect the views of ETV Education.

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Media and Information Literacy: Need, Importance, Example

Home Blog Learning Media and Information Literacy: Need, Importance, Example

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The problem of educating consumers to evaluate, examine, and make use of the very diverse spectrum of media accessible in the 21st century has made media and information literacy an ambitious objective. Users now need to gain  media literacy  not just concerning conventional media and visual representation but also about the abundance of new technologies accessible and the creation of apps enabling completely novel methods of information transmission.  

The issue of who will educate our children has not yet been resolved. Is it not reasonable, in general, that  media and information literacy  become pillars of the educational curriculum since schools are the places where students learn critical thinking, analysis, and decision-making? With the best  Software Developer training  courses, you can learn diverse skills to advance your career.  

In this article, we will dive in to learn what media and information literacy is, media and information literacy examples, their importance, differences, and more. 

What Is Media Literacy?

Media literacy is a broad range of skills that enable individuals to consume, analyze, modify, and even create many media types. In essence,  media literacy  may assist someone in critically thinking about what they read, see, or hear in the media. In this context, the word "media" refers to a wide range of media, including the internet, movies, music, radio, television, video games, and publications.   

To be media literate, one must be capable of decoding media messages (understanding the message and the medium), assessing how the messages affect one's emotions, ideas, and behavior, and intelligently and responsibly producing media. In addition, pupils may benefit greatly from mastering  media information literacy .  

What Is Media and Information Literacy?

Media and Information Literacy (MIL) strives to empower people to engage in an inquiry process and critically think about the media and the content they receive. According to the UNESCO  meaning of media and information literacy , the goal is to empower people to take active roles in their communities and make ethical decisions. The modern media environment makes it extremely important to have media and informational competencies. Whether the news comes from reliable sources or not, it is important to consider who and what to believe critically.  

Why Is Media and Information Literacy Important?

Critical thinking is vital for citizens, particularly young learners who need to solve issues, gather information, develop views, assess sources, and more. MIL is a vital skill, especially with the abundance of data and accurate and false information accessible online. A person who knows the meaning of media literacy skills  will be able to ask inquiries and look for solutions to the internet debris because of the pace of information delivery.  

The instructors are given better information to empower the next generation of people throughout the teaching and learning process.  Media and information literacy's meaning  is to impart critical knowledge about the roles played by media and information channels in democracies, practical awareness of the circumstances, and the fundamental skills required to assess the effectiveness of media and information providers in light of their roles as expected.  

How Does Media and Information Literacy Work?

The foundation for learning media and the function of media in our society is through media and information literacy. MIL also imparts some of the fundamental abilities required for critical thinking, analysis, self-expression, and creativity, all of which are needed for members of a democratic society. From printing to radio, from video to the internet, citizens may analyze media and information in a variety of mediums.  

What Are Some Dimensions of Media and Information Literacy?

The term "media and information literacy" (MIL) refers to three often recognized dimensions:  

  • Information literacy  
  • Media literacy  
  • ICT/digital literacy.  

 As UNESCO emphasizes, MIL brings together stakeholders, such as people, communities, and countries, to contribute to the information society. In addition to serving as an umbrella, MIL also contains various competencies that must be employed properly to critically assess each of its many components.  

Media Literacy Examples

Some  media literacy examples  are:  

1. Television   

For more than 50 years, families have enjoyed watching television. Today, viewers may access a movie or television show anytime they want, thanks to the pay-per-view or no-cost on-demand options offered by many cable or satellite systems.   

2. Blog Posts   

Anyone can instantly share information through the internet, which is a constantly evolving platform for quick, decentralized communication. The internet provides venues to educate, enlighten, inspire, and connect, as well as to persuade and control, including news sources, social media, blogs, podcasts, and smartphone applications.   

3. YouTube   

The YouTube platform engages audiences throughout the globe. With more individuals accessing the internet since its 2005 launch, YouTube's popularity has risen significantly.  

4. social media   

Social media is one of the most recent platforms that media strategists might use. Social media ads have become commonplace in less than ten years.  

5. News Papers   

This is the first kind of media that includes all printed materials. Reputable print media sources that are professionally produced and created to satisfy the demands of certain audiences.  

6. Magazines   

Since the middle class didn't start reading magazines until the 19th century, publishers had to start selling advertising space to cover the high cost of printing and increase circulation.  

7. Video games   

Video games have been around since the early 1980s, and kids have only become more and more fond of them. Modern video games are engaging and thrilling, and the lifelike images and audio give players the impression that they are really in the scenario.   

8. News Websites   

The internet is full of opinions from regular people who post with various intentions, which occasionally makes it difficult to distinguish fact from fiction. However, some websites host peer-reviewed information from reliable sources that are essentially digital versions of traditional print sources.   

9. Podcasts   

An audio file that your viewers may listen to whenever they want is all that makes up a podcast. As pre-recorded content, podcasts are not ideal for situations requiring audience participation.  

What Is Information Literacy?

The term "information literacy" describes certain abilities required to locate, evaluate, and effectively utilize information. Information literacy refers to a person's understanding of their interaction with the digital world and their interpretation of the information they discover. It also entails the need to utilize such knowledge morally. Study techniques and academic writing, critical analysis, evaluation, and evaluation-based thinking are some traits of information literacy.  

Information literacy framework

Information Literacy Examples    

1. Communication   

Transfer of information or exchange is done orally, in writing, or by any other means. The effective communication or exchange of ideas and emotions  

  • Verbal:  This includes face-to-face communication, telephone communication, and other media.  
  • Non-verbal:  This includes things like our posture, body language, gestures, how we dress or behave, and even our fragrance.  
  • Written:  Writing comprises letters, emails, social media posts, books, periodicals, the internet, and other forms of written communication.  
  • Visual:  Graphs and charts, maps, logos, and other visuals may all be used to convey information.  

2. Computer Technology   

The term "computer skills" describes the capacity to efficiently operate a computer and associated technology, and it includes both hardware and software expertise. You can also opt for a  Full-Stack Developer course with placement  to learn more about front-end and back-end web development and start your career as a full-stack developer.  

3. Critical Thinking   

The process of learning critical thinking techniques improves one's capacity to access information and related concepts. Making a rational decision based on an objective study of information and research results is referred to as critical thinking.   

4. Research   

The capacity to identify, acquire, collect, assess, use and present knowledge on a certain issue is referred to as having research abilities. These abilities include conducting research, conducting critical analysis, and formulating theories or solutions to specific problems.   

Importance of Media and Information Literacy

People in the frame will outright deny facts if they believe that the information contradicts their beliefs, regardless of whether those beliefs are related to politics, the effectiveness of vaccines, the presence of conditions like global warming, or even the nature of reality as we currently understand it. The fact that we can often verify the integrity and correctness of the information serves to make the entire scenario more annoying and terrifying.  

But other individuals don't care because they purposefully ignore or justify certain facts since they don't agree with them. And because the internet and allied media can mislead sensitive individuals by spreading these harmful notions.  

It's critical to have the ability to sort through the abundance of information available, whether we're discussing the personal lives of individuals or a corporation's marketing plan. Media and information literacy skills are essential for personal and professional aspects of life.  

Need for Media and Information Literacy in Today's World

Individuals in 2020 will have an overwhelming variety of media sources. The 24-hour news cycle, television, videos, podcasts, blogs, specialist websites, text messages, blogs, and vlogs are now available in addition to the print and radio media that are still in use.  

For better or worse, anybody can make content thanks to technological advancements.   

Regrettably, not everyone considers ethics in a truthful way. Even if some opinions are wholly erroneous and inaccurate, when individuals band together in an organized manner, it often gives the impression that they could have a point. As a result, we are constantly surrounded with genuine and deceptive information due to today's technological advancements. Thus, media and information literacy are more important than ever in the modern world.   

Difference Between Media, Technology, and Information Literacy    

Similar to digital citizenship, several definitions and terminology are used to  define media and information literacy . Whether we refer to it as information literacy, internet literacy, digital  media literacy , or any other term, the key premise is that literacy includes the capacity to interact intelligently with media and information sources. You can check out   KnowledgeHut Software Developer training  to develop a thorough understanding of the in-demand digital technologies to launch your career in software development .  

Frequently Asked Questions (FAQs)

Individuals who are proficient in media literacy are equipped with the ability to first think critically about media. It also fosters other abilities like creativity, teamwork, and communication and improves digital literacy skills by connecting with media, information, and technology. 

Media and information literacy includes all sorts of information resources, including oral, print, and digital. In today's increasingly digital, linked, and global society, media, and information literacy is a fundamental human right that fosters greater social inclusion. 

The five elements of information literacy include identifying, finding, evaluating, applying, and acknowledging sources of information. 

Information and media literacy skills are the combination of knowledge, attitudes, and abilities necessary to understand when and what information is required, where to get it, how to organize it once obtained, and how to utilize it ethically. 

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Literacy Ideas

Information Literacy and Media Literacy for Students and Teachers

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A Teacher’s Guide to Media and Information Literacy

What is literacy.

Up until fairly recently, when we used the term ‘literacy’ in a discussion, it would most likely be in reference to the reading and writing of texts.

These days, however, the definition of literacy extends well beyond its once conventional use in reference to words on pages. Today, we commonly talk of various types of literacies, such as financial literacy , digital literacy , or even emotional literacy .

Rather than speak of literacy as exclusively referring to the ability to read and write, it is now more accurate to think of literacy as an ability in a specific area of knowledge.

It’s in this context that we will use the term here. In this article, we will explore media and information literacy , what they are, how they intersect, and how you can approach teaching them in your classroom – either as discrete subjects, or interwoven with other areas of the curriculum.

A Complete Teaching Unit on Fake News

fake news unit

Digital and social media have completely redefined the media landscape, making it difficult for students to identify FACTS AND OPINIONS covering:

Teach them to FIGHT FAKE NEWS with this COMPLETE 42 PAGE UNIT. No preparation is required,

The Importance of Media and Information Literacy

The importance of literacy has been well recognized by governments around the world for a for a considerable length of time. Literacy rates have long been used as an indicator of a nation’s development – such is the importance of being able to read and write for a citizen to fully engage as a functioning member of society.

Undoubtedly, we now live in an information age. Daily, we take in huge amounts of information through a vast array of largely digital media. It is essential that our students are empowered to access, organize, analyze, evaluate, and create in this context. To do this successfully, we must help them to become information and media literate.

Media and Information Literacy

If media literacy refers to the ability to access, analyze, evaluate, and create media in all its forms, then information literacy refers to the ability to recognize when information is required, how to locate and evaluate it, as well as the ability to effectively communicate that information in all its forms, both traditional and modern.

We can see here that there is already a significant crossover between the two terms. Not surprisingly, for the sake of convenience, they are often used almost interchangeably.

To help disentangle the concepts, it can be useful to think of information as being the content, with media being the tools by which that content is delivered.

We can also combine these various aspects under the umbrella term Media and Information Literacy , or MIL , though they may also appear as separate disciplines in many syllabuses and curriculum.

Developing the essential abilities listed above, enables our students to engage fully as active citizens by developing their critical thinking and communication abilities. This process begins by grasping the basic concepts of the subject. Let’s take a look at some of the most important of these.

Media and Information Literacy: Basic Concepts

It’s true to say we live in an increasingly connected world and spend more time than ever before exposed to media in all its myriad shapes and forms.

From traditional media formats such as newspapers, printed books, TV, and radio to more recent developments such as email, ebooks, online games, and apps, we have never been more inundated by the media and its messages in our day-to-day lives.

Understanding the basic concepts of media and information literacy will help students to navigate the complexities of this ever-encroaching world.

1. Types of Media

For students to begin thinking seriously about media, they first need to be able to classify media into its various types. Broadly speaking, there are 3 types of media:

i. Print Media

ii. Broadcast Media

iii. New Media

i. Print Media refers, unsurprisingly, to the printed word, that is, media reproduced mechanically via the printing process which is then physically distributed.

ii. Broadcast Media refers to media that is distributed or transmitted to its audience via the airwaves, such as TV and radio.

iii. New Media refers to media that is organized and distributed via the various digital platforms.

A good explainer video on Information literacy for students and teachers

Types of Media: Reinforcement Activity

This is an effective exercise to help students learn to distinguish between these different forms of media. First, brainstorm with the class the different specific examples of media they can think of, for example, newspapers , radio , podcasts, etc. List these on the whiteboard. Then, have students sort the items listed on the whiteboard into one of 3 columns printed on a worksheet as follows:

media_literacy_task.png

Media Convergence

As well as understanding these 3 main types of media as defined above, it may arise during discussion that some examples don’t easily fit into one single category. The term media convergence refers to media that coexists in traditional and new media forms.

We can see this clearly in the existence of print and online versions of newspapers, for example, where content can exist in both paper and digital forms. The underlying concept of media convergence is that the various media platforms become more similar over time.

2. The Purpose of Information

information_literacy

Before students begin to do the deeper level work of evaluating information, they should learn to give some thought to the purpose of various forms of information. Drawing out the purpose of the information in the first place will help enormously when it comes to assessing its credibility at a later stage.

There are a number of legitimate reasons for information to be held by media and other information providers such as museums, archives, the internet, and libraries.

These reasons include to:

●     Inform

●     Educate

●     Entertain

●     Gather together

●     Provide access

●     Facilitate teaching and learning

●     Promote values and rights

●     Preserve cultural heritage

Purpose of Information: Reinforcement Activity

This exercise is best undertaken as a group project over a period of time such as a week or two.

Instruct students to gather together a broad range of information and media and perform a survey of each sample to assess the reason behind its creation and/or existence. The reasons listed above as bullet points will provide a good starting point, though also allow for the possibility the students may uncover reasons other than those listed above.

Opening each item to a whole class discussion can be a rewarding way to encourage the sharing of different perspectives on the purpose of each sample.

For higher-level students, on completion of this activity you may wish to engage in a discussion on what restrictions, if any, could justifiably be placed on media and information and in what contexts those would be.

COMPLETE TEACHING UNIT ON INTERNET RESEARCH SKILLS USING GOOGLE SEARCH

Information literacy,media literacy | research skills 1 | Information Literacy and Media Literacy for Students and Teachers | literacyideas.com

Teach your students ESSENTIAL SKILLS OF THE INFORMATION ERA to become expert DIGITAL RESEARCHERS.

⭐How to correctly ask questions to search engines on all devices.

⭐ How to filter and refine your results to find exactly what you want every time.

⭐ Essential Research and critical thinking skills for students.

⭐ Plagiarism, Citing and acknowledging other people’s work.

⭐ How to query, synthesize and record your findings logically.

3. Mass Media and Critical Thinking

With video streaming sites, social platforms, digital billboards, and podcasts, electronic media infiltrates many of our waking hours. And, though we have benefited from this mass and instant communication in our personal and business lives, it poses many challenges for us as individuals.

With 4.2 billion people inhabiting the online world, all sending and receiving innumerable messages, our students need to develop specific strategies to navigate and filter this potentially overwhelming sea of information.

The 5 Filter Questions

Students need to exercise their critical faculties when engaging with media to avoid passively accepting the views and opinions embedded there.

They can begin this process by routinely examining new media in the light of 5 key filtering questions:

1. WHO created this message?

2. WHAT techniques were used to capture the attention?

3. HOW could this message be interpreted by different people?

4. WHY is this message being communicated?

5. WHAT values, views, lifestyles are being expressed or omitted in this message?

These 5 filter questions will help students develop a firm foundation for critically engaging with the various media they are exposed to. They will help students to distinguish between factual reporting and fake news and clickbait from measured critique.

If you are searching for an excellent article on critical thinking be sure to check out this great guide from edgalaxy.com

Mass Media and Critical Thinking: Reinforcement Activity

Be sure to offer students ample opportunities to use the 5 filter questions in the classroom. You can easily achieve this by asking one or more of these questions when discussing a text or viewing a film, for example.

You could also organize the students into small groups and assign them a media item to analyze in reference to the above 5 questions. With lots of practice, students will begin to consider all new information and media in light of these important questions, becoming in the process active rather than passive consumers of information.

4. Representation in the Media

media_literacy

In media and information literacy, the ways in which various groups, communities, thoughts, and ideas are portrayed form an important area of study within the subject.

Investigations into this area will quickly rid students of the idea that media merely reflects the reality of the world around them. Any examination of representation in media quickly reveals that the media re -presents the reality around us as much as reflects it. This examination reveals much about the media and ourselves in the process.

By examining what is presented, what is omitted, and how things are framed, students delve deeper into the attitudes, values, politics, and psychology of the media-makers. They will also shine a spotlight on some of their own perceptions, perspectives, and biases too.

Representation in the Media: Reinforcement Activity

Though examining representation in media can spark classroom discussions on some quite sensitive and even contentious topics, it can be extremely engaging and valuable for students.

While you can explore representation in any number of media, music works very well for many of our young people.

Music is central to much of youth culture. It can inform everything from young people’s attitudes to politics and sex, to the clothes they wear and the way they speak. It can also serve as fertile ground for the examination of how various groups, communities, values etc are represented.

In this activity, allow students to choose a music video to explore. This will usually be best done in small groups to keep the ideas flowing and to allow for some passionate discussion. Students should watch the video, listen to the song, read the lyrics and analyze representations of gender, race, and sexuality etc.

The 5 filter questions mentioned in the previous section can work well here to get the process started. Just be sure students maintain their focus on the central idea of representation as they ask each question.

5. Analyzing Advertising

Advertisements are pretty ubiquitous. Whether we consume old or new media, advertising will likely play a large part in what we engage with.

Indeed, advertisements often serve as the main revenue stream to fund the production of many forms of media. In this regard, they can even be considered to perform a valuable function in assisting in the dissemination of information.

No doubt about it, advertising has come a long way since the early 20th century with the obviousness of its radio jingles and roadside billboards.

Today, advertising comes in ever more subtle and sophisticated guises. At times these can be so understated or indirect that we may not even realise we are being sold to.

From sponsored content masquerading as impartial articles to cleverly placed products attempting to sneak in through the backdoor of our subconscious, the omnipresence and complexity of advertising make this is an important area of study within the subject.

Analyzing Advertising: Reinforcement Activity

With advertising intruding on so much of our lives, finding samples to use for this activity will be like shooting those proverbial barrel-dwelling fish.

For this activity, organise students into small work groups, distribute an advertisement to each group, and then encourage them to analyze how the advertisement works.

Regardless of the media used, encourage the students to look at the advertisement in terms of its emotional appeal, the technical and design components, and who the advertisement is targeted at.

When the groups have had a chance to dissect their advertisements, have them make a brief presentation to the class on what they have learned about how it works.

Video Lesson: How to analyze print media?

In this article, we have provided an introduction to some of the main concepts and ideas that form the core concerns of the subject of Media and Information Literacy. It is, however, by no means an exhaustive list.

Further reflection on some of the topics raised will open up a rich seam of interesting and important issues to explore in the classroom, whether in the form of discrete MIL lessons, or woven into other areas of the curriculum.

The fodder for lessons and learning opportunities within this area, much like media and information themselves, is practically inexhaustible.

A Complete Visual Text Teaching Unit

Information literacy,media literacy | movie response unit 1 | Information Literacy and Media Literacy for Students and Teachers | literacyideas.com

Make  MOVIES A MEANINGFUL PART OF YOUR CURRICULUM  with this engaging collection of tasks and tools your students will love. NO PREPARATION REQUIRED.

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ARTICLES RELATED TO INFORMATION LITERACY

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5 Ways to Teach Critical Thinking in Media Literacy to Fight Fake News

a complete guide to teaching critical thinking and fake news to students

Home — Essay Samples — Information Science and Technology — Digital Literacy — Value of Being a Media and Information Literate Individual

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Value of Being a Media and Information Literate Individual

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Published: Sep 1, 2023

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Home / Essay Samples / Information Science and Technology / Digital Literacy / Navigating the World of Information: Media Literacy

Navigating the World of Information: Media Literacy

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