research project report for mba students

Research Topics & Ideas: Business

50+ Management Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a business/management-related research topic , but aren’t sure where to start. Here, we’ll explore a variety of  research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the management domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Business Research Topics

• Business /management strategy
• Human resources (HR) and industrial psychology
• Finance and accounting
• Operations management
• International business
• Actual business dissertations & theses

Strategy-Related Research Topics

• An analysis of the impact of digital transformation on business strategy in consulting firms
• The role of innovation in transportation practices for creating a competitive advantage within the agricultural sector
• Exploring the effect of globalisation on strategic decision-making practices for multinational Fashion brands.
• An evaluation of corporate social responsibility in shaping business strategy, a case study of power utilities in Nigeria
• Analysing the relationship between corporate culture and business strategy in the new digital era, exploring the role of remote working.
• Assessing the impact of sustainability practices on business strategy and performance in the motor vehicle manufacturing industry
• An analysis of the effect of social media on strategic partnerships and alliances development in the insurance industry
• Exploring the role of data-driven decision-making in business strategy developments following supply-chain disruptions in the agricultural sector
• Developing a conceptual framework for assessing the influence of market orientation on business strategy and performance in the video game publishing industry
• A review of strategic cost management best practices in the healthcare sector of Indonesia
• Identification of key strategic considerations required for the effective implementation of Industry 4.0 to develop a circular economy
• Reviewing how Globalisation has affected business model innovation strategies in the education sector
• A comparison of merger and acquisition strategies’ effects on novel product development in the Pharmaceutical industry
• An analysis of market strategy performance during recessions, a retrospective review of the luxury goods market in the US
• Comparing the performance of digital stakeholder engagement strategies and their contribution towards meeting SDGs in the mining sector

Topics & Ideas: Human Resources (HR)

• Exploring the impact of digital employee engagement practices on organizational performance in SMEs
• The role of diversity and inclusion in the workplace
• An evaluation of remote employee training and development programs efficacy in the e-commerce sector
• Comparing the effect of flexible work arrangements on employee satisfaction and productivity across generational divides
• Assessing the relationship between gender-focused employee empowerment programs and job satisfaction in the UAE
• A review of the impact of technology and digitisation on human resource management practices in the construction industry
• An analysis of the role of human resource management in talent acquisition and retention in response to globalisation and crisis, a case study of the South African power utility
• The influence of leadership style on remote working employee motivation and performance in the education sector.
• A comparison of performance appraisal systems for managing employee performance in the luxury retail fashion industry
• An examination of the relationship between work-life balance and job satisfaction in blue-collar workplaces, A systematic review
• Exploring HR personnel’s experiences managing digital workplace bullying in multinational corporations
• Assessing the success of HR team integration following merger and acquisition on employee engagement and performance
• Exploring HR green practices and their effects on retention of millennial talent in the fintech industry
• Assessing the impact of human resources analytics in successfully navigating digital transformation within the healthcare sector
• Exploring the role of HR staff in the development and maintenance of ethical business practices in fintech SMEs
• An analysis of employee perceptions of current HRM practices in a fully remote IT workspace

Topics & Ideas: Finance & Accounting

• An analysis of the effect of employee financial literacy on decision-making in manufacturing start-ups in Ghana
• Assessing the impact of corporate green innovation on financial performance in listed companies in Estonia
• Assessing the effect of corporate governance on financial performance in the mining industry in Papua New Guinea
• An evaluation of financial risk management practices in the construction industry of Saudi Arabia
• Exploring the role of leadership financial literacy in the transition from start-up to scale-up in the retail e-commerce industry.
• A review of influential macroeconomic factors on the adoption of cryptocurrencies as legal tender
• An examination of the use of financial derivatives in risk management
• Exploring the impact of the cryptocurrency disruption on stock trading practices in the EU
• An analysis of the relationship between corporate social responsibility and financial performance in academic publishing houses
• A comparison of financial ratios performance in evaluating E-commerce startups in South Korea.
• An evaluation of the role of government policies in facilitating manufacturing companies’ successful transitioning from start-up to scale-ups in Denmark
• Assessing the financial value associated with industry 4.0 transitions in the Indian pharmaceutical industry
• Exploring the role of effective e-leadership on financial performance in the Nigerian fintech industry
• A review of digital disruptions in CRM practices and their associated financial impact on listed companies during the Covid-19 pandemic
• Exploring the importance of Sharia-based business practices on SME financial performance in multicultural countries

Ideas: Operations Management

• An assessment of the impact of blockchain technology on operations management practices in the transport industry of Estonia
• An evaluation of supply chain disruption management strategies and their impact on business performance in Lithuania
• Exploring the role of lean manufacturing in the automotive industry of Malaysia and its effects on improving operational efficiency
• A critical review of optimal operations management strategies in luxury goods manufacturing for ensuring supply chain resilience
• Exploring the role of globalization on Supply chain diversification, a pre/post analysis of the COVID-19 pandemic
• An analysis of the relationship between quality management and customer satisfaction in subscription-based business models
• Assessing the cost of sustainable sourcing practices on operations management and supply chain resilience in the Cocao industry.
• An examination of the adoption of behavioural predictive analytics in operations management practices, a case study of the
• Italian automotive industry
• Exploring the effect of operational complexity on business performance following digital transformation
• An evaluation of barriers to the implementation of agile methods in project management within governmental institutions
• Assessing how the relationship between operational processes and business strategy change as companies transition from start-ups to scale-ups
• Exploring the relationship between operational management and innovative business models, lessons from the fintech industry
• A review of best practices for operations management facilitating the transition towards a circular economy in the fast food industry
• Exploring the viability of lean manufacturing practices in Vietnam’s plastics industry
• Assessing engagement in cybersecurity considerations associated with operations management practices in industry 4.0 manufacturing

Topics & Ideas: International Business

• The impact of cultural differences in communication on international business relationships
• An evaluation of the role of government import and export policies in shaping international business practices
• The effect of global shipping conditions on international business strategies
• An analysis of the challenges of managing multinational corporations: branch management
• The influence of social media marketing on international business operations
• The role of international trade agreements on business activities in developing countries
• An examination of the impact of currency fluctuations on international business and cost competitiveness
• The relationship between international business and sustainable development: perspectives and benefits
• An evaluation of the challenges and opportunities of doing business in emerging markets such as the renewable energy industry
• An analysis of the role of internationalisation via strategic alliances in international business
• The impact of cross-cultural management on international business performance
• The effect of political instability on international business operations: A case study of Russia
• An analysis of the role of intellectual property rights in an international technology company’s business strategies
• The relationship between corporate social responsibility and international business strategy: a comparative study of different industries
• The impact of technology on international business in the fashion industry

Topics & Ideas: Leadership

• A comparative study of the impact of different leadership styles on organizational performance
• An evaluation of transformational leadership in today’s non-profit organizations
• The role of emotional intelligence in effective leadership and productivity
• An analysis of the relationship between leadership style and employee motivation
• The influence of diversity and inclusion on leadership practices in South Africa
• The impact of Artificial Intelligence technology on leadership in the digital age
• An examination of the challenges of leadership in a rapidly changing business environment: examples from the finance industry
• The relationship between leadership and corporate culture and job satisfaction
• An evaluation of the role of transformational leadership in strategic decision-making
• The use of leadership development programs in enhancing leadership effectiveness in multinational organisations
• The impact of ethical leadership on organizational trust and reputation: an empirical study
• An analysis of the relationship between various leadership styles and employee well-being in healthcare organizations
• The role of leadership in promoting good work-life balance and job satisfaction in the age of remote work
• The influence of leadership on knowledge sharing and innovation in the technology industry
• An investigation of the impact of cultural intelligence on cross-cultural leadership effectiveness in global organizations

Business/Management Dissertation & Theses

While the ideas we’ve presented above are a decent starting point for finding a business-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various management-related degree programs (e.g., MBAs, DBAs, etc.) to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• Sustaining Microbreweries Beyond 5 Years (Yanez, 2022)
• Perceived Stakeholder and Stockholder Views: A Comparison Among Accounting Students, Non-Accounting Business Students And Non-Business Students (Shajan, 2020)
• Attitudes Toward Corporate Social Responsibility and the New Ecological Paradigm among Business Students in Southern California (Barullas, 2020)
• Entrepreneurial opportunity alertness in small business: a narrative research study exploring established small business founders’ experience with opportunity alertness in an evolving economic landscape in the Southeastern United States (Hughes, 2019)
• Work-Integrated Learning in Closing Skills Gap in Public Procurement: A Qualitative Phenomenological Study (Culver, 2021)
• Analyzing the Drivers and Barriers to Green Business Practices for Small and Medium Enterprises in Ohio (Purwandani, 2020)
• The Role of Executive Business Travel in a Virtual World (Gale, 2022)
• Outsourcing Security and International Corporate Responsibility: A Critical Analysis of Private Military Companies (PMCs) and Human Rights Violations (Hawkins, 2022)
• Lean-excellence business management for small and medium-sized manufacturing companies in Kurdistan region of Iraq (Mohammad, 2021)
• Science Data Sharing: Applying a Disruptive Technology Platform Business Model (Edwards, 2022)
• Impact of Hurricanes on Small Construction Business and Their Recovery (Sahu, 2022)

Looking at these titles, you can probably pick up that the research topics here are quite specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Topic Ideation

If you’d like hands-on help to speed up your topic ideation process and ensure that you develop a rock-solid research topic, check our our Topic Kickstarter service below.

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Great help. thanks

Hi, Your work is very educative, it has widened my knowledge. Thank you so much.

Thank you so much for helping me understand how to craft a research topic. I’m pursuing a PGDE. Thank you

Effect of Leadership, computerized accounting systems, risk management and monitoring on the quality of financial Reports among listed banks

May you assist on a possible PhD topic on analyzing economic behaviours within environmental, climate and energy domains, from a gender perspective. I seek to further investigate if/to which extent policies in these domains can be deemed economically unfair from a gender perspective, and whether the effectiveness of the policies can be increased while striving for inequalities not being perpetuated.

healthy work environment and employee diversity, technological innovations and their role in management practices, cultural difference affecting advertising, honesty as a company policy, an analysis of the relationships between quality management and customer satisfaction in subscription based business model,business corruption cases. That I was selected from the above topics.

Research topic accounting

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A to z of doing your final year mba project work.

• 6th August,2022

Project is a compulsory part of the MBA programme. As part of the curriculum during the last Semester, students are required to take up MBA project work in their area of specialization for the successful completion of the MBA Program. The project binds together academic concepts learned during MBA programme by students in their specialized functional domain, enabling them to apply academic theory and principles to handle the real managerial issues. Students are required to conduct an in depth study into a particular organization or business area using the knowledge and skills they developed through the academic programme.

What is MBA Project Work?

With an intensive study on a topic, MBA students would explore the subject in detail, gather information and explain the same, seek challenges if any after investigation, the methods used to solve the problem, the results of the investigation and the conclusions inferred and a set of recommendations that can be implemented. The MBA project can be descriptive with existing systems/ prevailing conditions of the topic under Research. In exploratory study students will explore the area of study, by introducing new augments to the existing system and draw inferences and projections. MBA project work is a practical learning experience, and student will be expected to take initiative in planning and executing the project under the guidance of a dedicated guide from industry with specialist knowledge of their area of interest. It enables student to apply the conceptual knowledge in a practical situation and to learn the art and science of conducting a study in a systematic way and presenting its findings in the form of project report. Though different University has its own guideline but usually MBA project is equivalent to one full course.

What to Study in MBA Project work?

Organisation profile.

MBA project work are mostly carried out for study of any problem area of an organization. It can also be comparison study of many organizations in an industry. MBA project work should preferably be carried out for the organization where a student has approach or allowed for such study.

Problem Statement

For MBA Project work, a student should identify the problem he/she intends to study, and it should be in the area of specialisation like Marketing, Human Resource Management, Finance & Accounting, Operations or Business Analytics. A student can select the topic for his/her MBA project by reading different literature reviews on the intended area of study. Students should check the access to the organisational & industry information, data and references for the study.

Literature Review

A review of the Literature i.e. the studies done so far, the topics studied will give a comprehensive view to the student as to which area of study is found wanting or there is a lacuna. Thus a student will be able to select the area of study which is most recent and has most application. This information can be acquired by reading periodicals and recent publications. For project study, a part time MBA student, if working  can select his own organization in which he/she is employed or choose some other organization or could take up an industry vertical.

Types of MBA Project Work

MBA project must be carried out in the area of specialization and it may be from any one of the following types.

• Comprehensive Case Study
• Organizational Study
• Field Study
• Research Study
• Review Study
• Analytical Study

Selection of Title for MBA Project work

Based on functional area of choice and subject of specialisation, the student in consultation with his/her project guide must finalize and suggest a suitable project title for the project. The suggested title should suitably explain the project study scope and rationale in a summarized form. The project title should not be too lengthy nor too short and must be precise enough to explain the study. Usually a title should be firmed up at the final stage of a project work.

Stages of Doing MBA Project Work

There are two stages in MBA project work

Stage -1    (a) Project synopsis preparation, submission and approval by the University                  (b) Project guide’s bio-data submission and approval by the University

Stage -2   Project Report Submission includes following work:

                         (a) Conducting Project Study

                         (b) Preparing Project Report

                         (c) Project Report Submission

How to Prepare MBA Project Synopsis

Project synopsis provides an outline of the project work to be undertaken by a student. Once selected a suitable topic (preferably in area of Specialization), defined the problems and topic, and outlined the manner in which the project study is to be conducted, the next step is to prepare the project synopsis. Project synopsis should be of about 1000 to 1200 words, is a proposal for research project which the student will carry out in consultation with the guide. A synopsis helps the reader to ascertain the purpose of carrying the project work and acts as a stand-alone entity for the complete project work.  

A synopsis should cover the following aspects:

(i) The study hypotheses (null or alternative hypotheses, if applicable)

(ii) Literature Review (secondary sources) is the evaluation of substantive findings and theoretical and methodological contribution to a particular topic. It is a critical analysis of the previous research conducted by others in a particular field.

(d) Research methodology adopted is the implementation of methods or techniques to efficiently solve a research problem, which helps the reader to assess the validity and reliability of the study. Research methodology constitutes of Research Design i.e Descriptive, Conclusive, Causal or Exploratory Sampling Technique: Probability or Non-Probability, Tools used for data collection i.e questionnaire, survey etc. Data preparation and analysis i.e. classification, tabulation of data and analysis of primary data.

(e) Results (theoretical or empirical) or findings of the study are to be summarized as Data interpretation and elaboration of findings of the research.

(f) Recommendation: Suggestions based on critical analysis of the results or data analysis.

With the aforementioned inputs and details of project guide, a synopsis should be submitted to the University for Review and approval.

Stage -2 Project Report Submission

(a) Starting the Project Work

Once the project study is planned and commenced, if the synopsis is ‘Approved’ by the faculty, student can start further working on the project. If synopsis is ‘Approved with Modification’ student are not required to resubmit synopsis. However, students would be required to include the suggested modifications, in the final Project Report. Project work should be undertaken only after the project synopsis is Approved or Approved with Modification by the faculty reviewer.

(b) Preparing the Project Report

Format of project report

Entire MBA project report text starting from cover page to the last page should be made as per the University guidelines i.e font, page numbering, formatting, indexing etc should be as specified.  

(C) Components of a Project Report

• Declaration Certificate
• Certificate from Guide
• Acknowledgement by the student
• Table of Contents
• List of abbreviations 
• List of tables and figures
• Approved Synopsis or Executive Summary
• Significance of the Problem
• Objective and Scope of Study
• Theoretical Perspective
• Introduction to the Organisation
• Research Methodology
• Data Analysis and Interpretations
• Conclusions and Recommendations
• Bibliography in American

The chapter titles suggested in the main report as above are illustrative for a research-based study. Based on nature and need of the MBA project, a student can choose and incorporate suitable chapter titles accordingly.

Main Report

The main report should follow the chapter scheme which has been indicated in the synopsis. Generally, the sequential presentation should be as follows:

Introduction: This chapter should provide a background of the problem and what is proposed to be studied/investigated.

The significance of the problem, the objective and the scope of the study and the contribution and impact of the study should be elaborated.

A brief description of the organization where you have conducted the project should be provided.

Theoretical Perspective: This chapter should give an overview of the theoretical concepts related to the problem under study. A student should refer to the status of research in the area and major findings thereof. These should bring out the necessity for a study of the kind you have undertaken and the approach you intend to follow. In case any literature review has been carried out, it should be included in this chapter.

Research Methods: This chapter should describe in detail the steps followed in completing the study. If a sample survey was done, the basis of sampling, its size etc. should be discussed. The sources of primary and secondary data must be stated and the way you have processed the data should be elaborated. In case any Literature review has been carried on, it should be included in this Chapter.

Data Analysis and Interpretations: Presentation of the relevant data and analysis and discussion thereon form the main body of the report. Develop your argument logically to build your theme, presenting data wherever necessary.

Conclusions and Recommendations: While concluding a student should take care that his conclusion is matching with the title of the project and objectives set in the project. Students must give different suggestions to the company which will act as a solution to all those problems the researcher has identified with product or services or methods applied.

Bibliography: A bibliography is a list of published sources consulted during project work. It includes books and research journals, web sites, newspapers etc used. 

• Question Papers
• Scholarships

MBA Project Report Format & Guidelines

Check these definitive guidelines to prepare your MBA project report. You can use this MBA Project Report Format & Guidelines as it is or you can change as per your project requirements. This project report format will give you an idea to prepare your summer or winter internship project report without much hassle. 

This MBA project report format is applicable to most Universities. Whether you study at Pune University, Shivaji University, Solapur University, Mumbai University, or any other university you can take benefit of these guidelines to prepare your Summer Internship Project (SIP). 

Table of Contents

Format & Guidelines F or MBA P roject R eport Preparation.

1. font settings.

The text should be in the following format.

Select content, then apply the following settings:

• Font Name: Times New Roman or Georgia or Arial
• Text Font Size: 12
• Heading Font Size: 14, 16, 18 (Bold)
• Font Color: Black

2. Paragraph Settings

Follow this simple Step by step guide:

• Select paragraph, then right click
• Click on the paragraph menu
• Apply the following settings:
• Spacing: Before: Auto, After: Auto
• Line Spacing: 1.5 lines
• Alignment: Justify

3. Margins of the project report

You can keep these margin settings for the optimal design of your project report format. You are free to adjust these settings as per your requirement or guidelines by your institute.

• Left: 3.5 cm   
• Right: 2.5 cm
• Top: 2.5 cm   
• Bottom: 2.5 cm

4. Paper size & type for project report

Students should take the printout on A4 size bond papers.

• Paper Size: A4 Size
• Paper type: Bond Paper (Recommended)

5. Index Format for MBA project

Page Numbers on the Index page should be printed. Should not be handwritten and should match with the contents.

Click here for Index Format for MBA Project

6. Submission: No. of Copies

Generally you need to submit two hard-bound copies or as per the requirement of your institute/university (Black Rexine with Golden Embossing as per the format specified). One original and one clean Xerox copy. 

• No. of copies to be submitted: 02 (Confirm with your project guide before print)

Students have to submit a soft copy of the documentation preferably in the PDF format. You are free to adjust this part as per the guidelines of your project guide or institute for the project report format.

7. Other Important Instructions

• It is expected that the student should submit a written structured project report based on work done during the specified period.
• Maintaining a project progress diary during an internship can help students to write their project report more effectively.
• All the screenshots (Input screens and Reports) should contain valid data. The input controls should not be left empty. (Only for IT Specialization Students)
• Students are not supposed to print the company logo anywhere in the documentation, except on the letterhead given by the company.
• Page numbers.: All the pages should have a page no. (right-aligned) as footer. Preliminary pages (before index page) should be numbered in Roman letters For Example: I, II, III, etc. The Chapters shall be numbered in Arabic numerals 1,2,3, etc. Section and subsections of any chapters shall be in decimal notation. (1, 1.1, 1.1.1., 2.1, 2.1.1 etc. Annexure must carry Roman numbers (I, II, III, etc.)
• To make it easier, make two separate documents, one is till the index page and another one from the index page to the annexure.
• All chapters shall be on a new page. The title for the chapters shall be properly centered at the top of the page.
• Books : We recommend Research Methodology book written by Dr C. R. Kothari ( Buy at Amazon) . This book is highly useful for your project report preparation.

The Sequence of Pages in the Project Report

ORDER OF DOCUMENTS IN YOUR HARDBOUND REPORT:

• Two blank pages at the beginning
• Certificate of the Institute
• Certificate of the Organization/Company
• Students Declaration

Acknowledgement

• Preface (If any)
• Executive Summary
• Table of Content (Index)
• Chapters as per Index

You are free to change this sequence (if needed).

MBA Project Certificate Format

Certificate

This is to certify that Ms/Mr._________________________________________ is a bonafide student of <enter college name, city name here> , has successfully completed the project work as prescribed by the <enter university name here> in the partial fulfillment of the requirement of Master Of Business Administration (MBA) Program for the academic year 2010-2011.

The Project Work titled “[Enter Project Title Here]”.

Project guide                                       H.O.D                                                  Director

      Examiner 1                                                                                         Examiner 2

Project Declaration Format

Declaration

I, the undersigned, hereby declare that the project report entitled, [enter project title] submitted by me to the [Enter University Name], in partial fulfilment of the requirement for the award of the degree of Master of Business Administration under the guidance of Dr./Prof. [enter name of internal guide name] , is my original work, and the conclusions drawn therein are based on the material collected by myself.

The Report submitted is my own work and has not been duplicated from any other source.  I shall be responsible for any unpleasant moment/situation.

Date:         [Enter Student Name]

Acknowledgement Format

A successful project is the result of teamwork and co-ordination that includes not only the group of developers who put forth the ideas, logic, and efforts but also those who guide them. So, at the completion of the project, I feel obliged to extend my gratitude towards all those who made valuable contributions throughout my training period.

I am thankful for all the knowledge, guidance, and support imparted by Dr. / Prof. …………………………………….(Director) to me who gave me invaluable knowledge during the IT period.

In addition, I wish to convey a deep sense of gratitude towards Prof. …………………………………. (Name of H.O.D) at any time I needed.

In the end, just as significantly, I would like to express my sincere thanks to,                 Prof. ……………………………………….(Project guide), Prof. …………………………………..(Project Co-Ordinator) and Prof. …………………………………….(GFM) and all the other staff members who have provided me with excellent knowledge and support throughout my Post Graduation.

I am very much thankful to my parents, brother/sister, and friends for their continuous support.

Note: Students are free to re-frame the content, format, and index with pre-consent of their Project Guide.

How to get a PDF file of this MBA Project Report Format?

You can use this content for your project report, for personal use. Currently, we do not allow to publish this content elsewhere for any commercial or noncommercial purpose without prior permission.

This is all about project report format and guidelines for MBA and other management students.

You’ll also like to read:

• MBA Project Viva Questions And Answers
• Project Report Index Format

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A qualitative study on the experiences and challenges of MBA students' engagement with a business research methods module

Journal of Work-Applied Management

ISSN : 2205-2062

Article publication date: 17 March 2021

Issue publication date: 5 April 2022

Undertaking research as part of a business degree qualification undoubtedly enables students to develop practical and life-long skills. Nevertheless, students seem to find it challenging undertaking a research project. This study set out to explore the experiences of a group of MBA students who recently undertook their business and management research projects as part of their MBA degree program.

Design/methodology/approach

The study was carried out in a UK higher education institution and is based on an MBA business and management research module. The purpose of the module is to enable learners to develop advanced-level independent research and critical problem-solving skills within a business context. The study adopted a qualitative approach to capture a broad mix of students' experiences and perceptions on the module. The sample includes previous MBA students on different cohorts and different nationalities.

Outcomes of the study show that though students are stretched in the business and management project process they develop a diversity of skills required in the workplace while conducting their projects. The study findings also show that the practical implications of the students' projects and progressive support from their project supervisors contribute to the successful completion of their projects and subsequent attainment of their MBA degree.

Originality/value

Outcomes of this study further reveal that undertaking business and management projects creates a rewarding learning experience for learners/students, develops confident graduates as well as enables effective applications of theory into practice.

• Business research
• Research methods

Nzekwe-Excel, C. (2022), "A qualitative study on the experiences and challenges of MBA students' engagement with a business research methods module", Journal of Work-Applied Management , Vol. 14 No. 1, pp. 46-62. https://doi.org/10.1108/JWAM-08-2020-0040

Emerald Publishing Limited

Copyright © 2021, Chinny Nzekwe-Excel

Published in Journal of Work-Applied Management . Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

Introduction: study context and rationale

Undertaking or conducting business and management research projects can be a daunting experience for students, probably because of the requirement to adopt an academic stance while undertaking the task/ project, which is intended to be practice-based. Students may demonstrate full engagement on the idea of undertaking a project or research; however they seem to disconnect from the requirement of doing so within the confines of academic research process. Thus, it can be a challenge for an academic, who is teaching a research methods module to guide/ encourage students to stay within the scope of an achievable research study ( Lewthwaite and Nind, 2016 ). Over the past four decades, there is a reasonable number of studies on the challenges associated with teaching research methods as well as suggestions on how to encourage students to become more engaged and less anxious while undertaking their research projects ( Ransford and Butler, 1982 ; Zablotsky, 2001 ; Tashakkori and Teddlie, 2003 ; Ekmekci et al. , 2012 ; Lewthwaite and Nind, 2016 ; Mullins, 2017 ). Carr (2014) collated and presented discussions from five studies on the challenges associated with teaching research methods in business and management to both undergraduate and MBA students. The challenges were around the epistemological assumptions and differing methodological conceptions of tutors, equipping staff/ tutors with statistical capabilities for quantitative research methodology and enabling students to develop the skills or aptitudes associated with the research process. The completion of students' projects can also be viewed in the context of collaborative or paired projects; an empirical study carried out by Ronnie (2017) shows high levels of positive outcomes. Amongst other factors, Ronnie's study reveals that early and ongoing conversations between the students, trust in each other's ability and self-reflection contribute to productive outcomes in the paired-project process.

The difficulty for students to engage with and to link the knowledge gained in the research methods teaching to the entirety of their higher education study is a recognisable challenge for the students ( Winn, 1995 ; Chapdelaine and Chapman, 1999 ; Ekmekci et al. , 2012 ). Winn (1995) suggests that live organisational issues or projects based on problems within a specific organisation can offer a unique opportunity toward mitigating such challenges. Similarly, Garnett et al. (2016) argue that there is the need for the projects to be grounded in real-time work-related issues. This may mean a review and subsequent redesign or reformation of the research methods module within the business and management discipline. Ekmekci et al. (2012) outline a number of reflective questions/ recommendations and associated implications on how to enable students to apply the knowledge gained in their research methods course. A summary of the authors' recommendations show that tutors of the research methods course play a significant role in creating the right atmosphere that will enable students navigate their learning in a meaningful way.

With particular focus on qualitative research approach, Cassell (2018) discussed the challenges faced by over 200 MBA students in conducting their business and management research. Cassell demonstrated the need for the students to develop the knowledge, skills and competences required for undertaking qualitative research, which can be used for effective management practice. While the focus of the business and management projects may not be categorically on aptitude or skills development, Toledano-O'Farrill (2017) argues that students are expected to develop workplace skills as a result of their involvement with the project activities. For example, qualitative research which involves a series of questioning between the researcher and the respondent as part of the data collection process for the research enables the researcher to develop skills such as critical thinking, reflective ability and communication skills ( Wall et al. , 2017a , b ).

Evidence shows that MBA students enrol on their MBA course with minimal work experience and critical thinking ability ( Schaupp and Vitullo, 2019 ), which highlights the need for research methods to be taught in such a way that students are enabled to “build-up” the required knowledge and competences ( Galliers and Huang, 2012 ). Similarly, Llamas and Boza (2011) argue that research methods by definition should be applicable to a specific discipline ( or practice ). In a similar line of argument, Beardwell and Claydon (2007 , cited in Rowe et al. , 2017 ) echo that employers prefer graduates who have the ability to reflect and synthesise opinions through critical thinking. The challenges of undertaking their business and management research projects raise the questions: how MBA students apply critical thinking to practical problems, how to keep them engaged throughout the research process and essentially how to enable them to confidently develop or enhance a wide range of personal and professional skills, which are a necessity in today's workplace.

Therefore, the aim of this study is to explore the experiences of a group of MBA students who recently undertook their business research module and completed their business and management research project as part of their MBA degree program.

Research module design

This study explores student experiences in completing a business and management research module and in carrying out a business and management research project. One of the key requirements of the research module is for students to define their project topics themselves with assistance from their project supervisors. The module is developed to include interactive teaching components, action-learning sets (ALS), which are designed to be student-led and tutor-facilitated and individual (and in some cases, group) supervision. The module design incorporates the active-blended learning concepts, including a combination of face-to-face and virtual/ online sessions.

Planning the business and management research

Conducting and writing up the literature review

Deciding on the right methodological approaches; Research Governance and Ethics

Collecting and gathering data

Analysing and interpreting data

Dissemination and presentation: Write-up of the project report.

The ALS are designed to help consolidate the research project process, enable students to frame their research ideology and to make more tailored decisions for their individual business and management research. At this stage of the process, students may become anxious initially; however with support and guidance from their project supervisors, they should be able to channel their energy and anxiety toward making better informed decisions and choices for their business and management research. It is also during the ALS classes that students begin to develop the confidence to undertake their individual business and management research projects; the ALS classes provide an environment for learners to share their research experiences, express their challenges and suggest strategies with tailored support or advice from their project supervisors.

Methodology

Paradigm and research stance.

An interpretivist paradigm was adopted for this study; this enabled gaining an understanding of the research focus through subjective relationship with the participants ( Manroop, 2017 ). Interpretivism places focus on the perceptions, interpretations and experiences of individuals ( Cohen et al. , 2010 ; Fisher, 2010 ). Therefore, interpretivism was assumed for this study with the intention to individually question the study participants and to gain an understanding of their experiences from undertaking their business and management research projects. Consequently, a qualitative methodology was employed, which created a platform to generate in-depth personal information on the subject under study. This approach was considered more appropriate considering the intention to explore the views and experiences of a diversity of postgraduate students who have recently undertaken the assessed business and management research module. Thus, this methodology enabled the investigation of student learning experience in the area of undertaking business and management research and thorough evaluation of the perceptions of different categories of students.

This study recruited participants from a United Kingdom (UK) public university with campuses in the UK and two partner institutions in Vietnam. Precisely, the concept of purposeful sampling was used, which means that a selection of students enrolled on the business and management research module (under discussion) was recruited as participants for the study because they could purposefully inform an understanding of the aim of the study ( Creswell, 2013 ). A total of four cohorts from two academic years (2016/17 and 2017/18) were considered for this study, which had a total of 54 students enrolled on the module. 33 were contacted, and 13 agreed to be part of the study. However, only 11 attended the interview sessions, which resulted in a small sample. Nonetheless, there is evidence to suggest that the sample size of 11 for a qualitative study can be considered as being suitable. Morse (1994 , cited in Guest et al. , 2006 ) recommended a minimum of six participants while Dukes (1984) and Reimen (1986) (both cited in Creswell, 2013 ) recommended a sample size of 3–10. As perceived by 14 qualitative research experts collated by Baker et al. (2012) , the sample size for a qualitative study varies and will depend on the number of participants who are sufficient to provide evidence on the issue under discussion; some of the experts argue that one interview is sometimes sufficient (p. 16; 24), while some other experts suggest a minimum sample size of 12 (p. 11; 19).

This study's population (54) comprised students who received the same teaching sessions from the same research module. It is aimed at exploring the students' experiences on undertaking the business research module and completing their research project; therefore, effort was made to draw rich, detailed responses and insights from the 11 participants. Subsequently, critical evaluations of the collected data were carried out. Thus, data saturation was considered and achieved through the sampling process, data collection strategy, the study timeframe and data analysis. The 11 participants who contributed to the study are recent MBA graduates of the UK Higher Education Institution under study, who achieved varied grade categories in the business and management research module assessment. All the participants were on full-time MBA programme and eight were in some form of employment during their MBA study. Details of the participants are shown in Table 1 . The 11 participants comprised five participants who had the module taught and delivered in the UK and six participants who had the module taught and delivered outside the UK (in Vietnam).

Approach and data collection procedure

The interview technique was the primary data collection tool that was adopted to capture the students' experiences in undertaking their business and management research projects as well as their perceptions on the research module under study. All the interview sessions were carried out between March and June 2019, when the students/participants were not under any form of academic pressure in terms of exams or pending assignments/resits. In addition, all the interview sessions were carried out in consideration of the participants' availability and convenience. Prior to the data collection, appropriate ethical approval was adhered to, which included obtaining each participant's signed consent before the interview sessions. A participant information sheet, which outlined the purpose of the study and explained the conditions for participation was given to each interview participant before conducting the interviews. Subsequently, voluntary participation, issues of strict confidentiality and participants' anonymity were established. Prior to the data collection, an individual email containing the consent form was sent to each participant to sign their consent to participate in the interview. Each of the 11 participants had their one interview session organised and carried out in a formal fashion, and each interview session lasted approximately 40 min (see Table 1 ). During the interview sessions, simpler opening questions were used to ease the interviewees, thereby ensuring that any form of tension or anxiety was eliminated or reduced ( Nzekwe-Excel, 2012 ). Similarly, pertinent closing questions were used to enable the interviewees make concluding remarks and/or additional comments to their earlier responses. Effort was made to keep the participants within the focus of the study by highlighting the purpose of the study as well as asking additional questions for clarity. In addition, each interview was audio-recorded and fully transcribed.

Students/ participants' expectations from the research module before the teaching/ delivery

Students/ participants' expectations from the research module during the teaching/ delivery

Students/ participants' positive experiences while undertaking their business and management research projects

Students/ participants' challenging experiences while undertaking their business and management research projects and how these were managed

Students/ participants' perceptions on whether their expectations were met and the benefits of the business and management research module

The participants' recommendations in the review/ redesign of the business and management research module

Analytical procedure

The concept of thematic analysis was used in analysing and interpreting the data. Precisely, thematic analysis was used for identifying themes and patterns of behaviour or meanings in the interview/ qualitative dataset. The themes are developed by placing the initial coding of the data in such a way that they can be moved around to form connections with data that has similar coding ( Howitt and Cramer, 2008 ). Themes are defined as “conversation topics, vocabulary, recurring activities, meanings, feelings, and proverbs” ( Taylor and Bogdan, 1984 , p. 131, cited in Aronson, 1994 ). For the purpose of this study, the themes are phrases or comments, also known as the participants' responses. Therefore, thematic analysis was employed because of its flexibility in identifying participants' experiences, views and behaviours, which seeks to understand what participants' think, feel and do ( Clarke and Braun, 2017 ). The six phases of implementing thematic analysis as suggested by Braun and Clarke (2006) were considered in analysing the collected/ interview data of this study. The six phases include: familiarisation of the data, generation of initial codes, searching for themes, reviewing the themes, defining and naming the themes and then producing the report.

Sufficient time was dedicated toward transcribing, reviewing the data as well as making initial notes. The NVIVO qualitative data analysis software was employed for the initial coding process of the data, which subsequently helped in searching for/ identifying themes. NVIVO provided a platform for grouping the data in different ways using folders, sets and cases for coding, easy access and retrieval of the data ( Wiltshier, 2011 ). As an approach to data analyses, the identified themes (generated data) were reviewed, and named by managing, classifying, and categorising the data using a process of reduction and coding technique ( Nzekwe-Excel, 2012 ). Subsequently, meaningful textual segments were derived based on similar and/or dissimilar viewpoints of the study's participants ( Nzekwe-Excel, 2012 ).

Data analyses and findings

The first two interview questions were aimed at exploring the students' preparedness and engagement prior to and during the delivery of the business and management research module. Responses from these questions were grouped under the themed-category labelled “Preparedness”. The theme “Preparedness” was used because it reflects how students were prepared for the business and management research module, including their expectations and learning needs.

The third and fourth questions were aimed at exploring the students' critical thinking ability and their engagement with the module. Responses from these questions were grouped under the themed-category labelled “Engagement”. The theme “Engagement” was used because it reflects the students' ongoing interest in the module including challenges and their learning development from the module.

The fifth question was aimed at exploring the students' ability to manage the entire research process from question formulation through to analysis and interpretation of results. Responses from this question were grouped under the themed-category labelled “Aptitude”. The theme “Aptitude” was used because it reflects the students' personal and research skills development including their met expectations and learning needs.

Finally, participants were given the opportunity to make additional comments regarding the progressive review and delivery of the module through the sixth/ final question. Responses from this question were grouped under the themed-category labelled “Reformation”. The theme “Reformation” was used because it reflects the students' suggestions on how the business and management research Module can be further enhanced in its design and delivery.

It is important to note that the terms “Preparedness”, “Engagement”, “Aptitude” and “Reformation” were put together in view of the aim of this study as well as to categorise the participants' responses accordingly.

Preparedness of the students

The study identified a number of themes in an evaluation of students' expectations before and during the teaching sessions for the business and management research module. The students' “prior” expectations were generally focussed on their desire to gain or expand their knowledge on business and management research processes and on what to do to succeed in the module assessment. A careful review of the students' expectations “during” the teaching sessions show focused research needs as shown in Figure 2 .

Engagement of the students

The students' engagement throughout the duration of the module delivery and the conduct of their individual projects were analysed based on their perceptions on what they enjoyed, the challenges they encountered and their coping mechanisms. Most of the positive experiences shown by the interviewees' supportive comments express the learning or skills gained in conducting their business and management projects and confidence developed in the area of business and management research strategies ( Figure 3 ). With respect to the challenges that the students encountered while conducting their projects, references were made to a number of factors associated with different stages of their projects, the online mode of module delivery and personal issues such as managing and combining full-time study and full-time employment.

Aptitude of the students

In an attempt to explore the students' ability to manage their entire research process and demonstrate a consistent focus on their arguments, this study sought to find out the participants' perceptions on whether their “prior” and “during” module expectations were met as well as the participants' views on the benefits of the module to them on a personal basis. As illustrated in Figure 4 , the findings show strong positive affirmations from the participants. There are also demonstrations of understanding on the systematic stages of the research process.

Reformation of the module

As a way forward toward upgrading the business and management research module, the study drew insights from the participants. The findings, as shown in Figure 5 , uncover varied viewpoints, mostly around the timing allocated to the module delivery and quantitative/ statistical support sessions. Interestingly, some of the participants noted that they simply like the module design/ delivery as it is and do not think a redesign is necessary.

Evaluation of findings and discussions

This study presents verbatim quotes of the interview participants (in italics) as a way to reinforce the study findings. The participants' identifier numbers shown in Table 1 are written next to the quotes.

Business and management research expectations and learning needs

Being the final module that the students are expected to complete and pass before being considered for their MBA degree qualification, it is no surprise that some of the students' expectations prior to undertaking their business and management research projects were focused on the successful completion and submission of the project assessment. This is shown by comments from two of the interviewees: “ I had expectation on graduation” (INTC-UK2); “ I had a knowledge shortage. I wanted to know what is expected…in submission” (INTH-UK5) .

“we were not sure how to do research…to have some knowledge transfer” (INTH-UK5).

“I had little knowledge…Um, the advancement of knowledge especially on facial products…More socialisation with people…I became a specialist” (INTC-UK2).

“It has…broadened my knowledge in the area that I researched on.… it made me have a more critical thinking approach…making sure you are exactly on point in asking the right questions” (INTH-UK5).

“Applying the knowledge that is being learned to… specific business projects” (VNT-Hanoi2)

“I wanted to explore…business research process to apply in practical…” (VNL-Hanoi2)

“Mostly, I expect…to get the implication and recommendation to handle the situation we are facing (in the organisation); gaining knowledge to apply to my current organisation' I try to check my topic with my organisation… to deliver the project” (VNJ-HMC3).

“I had an expectation that the module will provide me a way we can know to start a business plan” (VNU-HMC2).

“I wanted to know more information on the business market” (VNT-HMC1).

In addition, one of two of the participants in part-time employment at the time of the module delivery also expected to acquire knowledge on business concepts in view of their career aspirations: “ I expected this module will give…an opportunity to study new knowledge….for…future when I want to start my own business…” (INTP-UK3) .

“I had questions such as “what am I gonna do for my dissertation? “will I find my topic?” (INTC-UK1)

“The subject of the research topic: because the topic I chose has also been chosen by another. So the difficulty is in decision making for the topic” (INTC-UK2).

“how to define a topic was confusing…but by end of the teaching week, I had idea on what to do my research on” (INTH-UK5).

“Therefore, what I expect was finding a suitable method for the research topic…to proceed” (VNK-Hanoi3).

“I expected that…my research is easy to find and not much difficult to understand but my thinking was wrong; some were easy to understand but some were difficult to understand” (INTP-UK3).

“Struggled with which methodology to go by… what should I use to support my research? These took a lot of time” (INTH-UK5).

“…due to my chosen topic, I had to travel back home to interview the participants. There were times when I couldn't find the appropriate literature to support my research” (INTP-UK4).

One of the participants noted that their met expectations were more in theory than in practice, which suggests a drawback: “Actually for me, the expectations were met more in theory than in practical” (VNU-HMC2) . The same participant suggested that the teaching sessions should be more tailored to their own environment: “ …to be met in practice, it can be based in more research in Vietnam market” (VNU-HMC2).

Business and management research learning experience and skills gained

“I also understood about the changes that I could suggest making it easier for women to work in bank” (INTP-UK4).

“When I finish and submit, I think I made a difference for myself” (VNJ-HMC3)

“The skills I developed doing this module are my study skills, research skills, analysing skills” (INTC-UK1).

“Absolutely…bring me many skills like developing independent working skills, problem solving skills, management skills, decision-making skills, market research, data analysis” (VNT-Hanoi2).

“Yes, the project provided insights for my organisation, and it meet the expectation, and it's good timing” (VNJ-HMC3).

“I think this module is very valuable for me so I know how to conduct a research and I learn about time management and I learn about how to conduct the survey, and know about the research questions” (VNJ-HMC3)

The above participants' positive comments suggest that the goal of the module to enable learners to be equipped with or develop the skills to undertake research on a high level ( Kilburn et al. , 2014 ), and of course on a practical basis in the workplace is a welcomed approach.

“The other challenge I faced was the fact that we had to do online classes…in my view if we were present physically in the class with teachers, it would have been better. (INTP-UK4).

“However it is also hard to catch up…ideas because the other students showed up without preparation. In addition, we…work full time and study therefore hard to follow the deadlines while lack of statistics and software experiences” (VNL-Hanoi1).

One of the participants commented on the opportunity for students to interact and share ideas in the teaching and learning environment: “ It ' s also interesting to listen to the others ' ideas to see how they implement the research on different industries and various cases” (VNL-Hanoi1). These insights indicate the strength of action learning sets and the workshop teaching method. Workshops enable dialogue and constructive interactions between learners and tutors ( Nzekwe-Excel, 2014 ). In their discussion on the role of action learning concept/ approach in executive management program, Johnson and Spicer (2006) and Kelliher and Byrne (2018) assert that the approach fosters learning, effective interactions, progress and knowledge transfer. In addition, Ronnie (2017) elucidates that there is an opportunity for collaborative dialogue and an atmosphere for students to build on each other's ideas: “I remember, I identified the wrong topic and my scope was very big and I get support from my classmates” (VNJ-HMC3) .

“ readily available tutor-support'; “quick response from the project supervisor, which helped speed the project process” (INTC-UK1).

“…were my supervisor kept on providing me feedback whenever, I mailed her any of my work completed” (INTP-UK4).

“I'm really thankful of the conversations I received from my tutors” (INTH-UK5).

“Um, I think for me, it's very helpful and Project Supervisor's guidance is helpful” (VNJ-HMC3).

“the Project Supervisor teach on how to take care of each work, how to use exact words for…” (VNU-HMC2).

A key component in undertaking business and management research projects is adherence to appropriate ethical procedures; the ethical procedure is expected to demonstrate research governance and integrity, particularly in the design of the data collection procedure/ tool. Interestingly, one of the interviewees highlighted the learning she gained while undergoing the rigorous ethical approval process: “For me, actually I learnt from…first of all is Ethics Form…teach on how to take care of each work, how to use exact words for each person…make the questionnaire for the customer service … (VNU-HMC2).

“For me, actually I learnt … first of all…” (VNU-HMC2).

“I did not fully understand the principles of qualitative research, so I encountered many difficulties in the process of analysing…. Although I failed to do a quality research…the study helped me understand important principles such as collecting and analysing data accurately. Besides, I also get better understood the importance of determining goals…, I also realized that not spending enough time to review theory and doing research is a major cause of this failure” (VNK-Hanoi3).

“For me I can make the questionnaire for…industry so we can control the quality of the service” (VNU-HMC2).

“However, what I have not really understood after the course is that I still have not fully understood how to effectively apply qualitative and quantitative analysis methods to other kinds of research” (VNK-Hanoi3).

“I prefer that I will identify the topic by myself and if I think it's too big, I will get guidance from my project supervisor and I will change by myself because actually I learn by myself a lot” (VNJ-HMC3).

“Providing the topics may be a good for those not knowing what they gonna do or kind of lost, that is students who are unsure of their career prospects. On the contrary, doing so, will limit students' ability to think outside the box, limit their creativity and initiation” (INTC-UK1).

“like to decide the title but at the same time have the tutor support on the recommendation on the topic, which my tutors did” (INTH-UK5).

“Well it depends on the students. Personally, I do recommend you choose me a topic because to be honest I don't know what to choose as it's the first time of the research. I think it will facilitate the students if you provide the students the topic to choose. It may also block the ability of the students to think outside the box” (INTC-UK2).

These show that the business and management research module provides a unique opportunity for learners to explore or examine an area of interest on a specific subject within the business and management discipline.

An exploration of the participants' comments on the “timing” theme broadly reflect management of the students' time throughout their business and management research process: “…challenge of time management” (VNJ-HMC3); “A challenge I had was to follow on the schedule...because we had to share our time…and working (VNT-HMC1)”; “Challenge I had was managing my time with respect to personal job commitments and attend the sessions as well, and commuting…from…most times made the project challenging” (INTC-UK1). These unimpressive comments also suggest a personal act of discipline, commitment and responsibility from the students are required to successfully complete their business and management research. A slightly different comment on “timing”: “Deadlines should note the holiday leave of professors as we have different new year holiday…we don ' t have holidays for Christmas and New Year” (VNL-Hanoi1) still highlights the need for students to develop the habit of good time management practice. The module assessment deadline is set well in advance before the module delivery and the students are made aware of the deadline in the first teaching session. In addition, the students are sent deadline reminders throughout the duration of the module/ their business and management research.

Another area where the students appeared to find challenging is in their data analyses and the technicality of their chosen data analysis software (SPSS): “I wish that we could have a workshop for 1 hour or…n the classroom…teach us a bit more about SPSS first because for some of us, that ' s the first time they hear about SPSS” (VNU-HMC2) . It is not surprising that this issue was raised again when asked on their views for recommendations on the review/ redesign of the module. Similarly, some of the themes identified as the participants' challenging experiences ( Figure 3 ) were identified as themes for the reformation of the module ( Figure 5 ).

Future direction for the business and management research module

Reflecting on the participants' recommendations for the business and management research module ( Figure 5 ) and in consideration of the main highlights from the study findings (discussed above), the review of the module will be addressed from two perspectives: module design and module delivery. It is important to note that the themes shown in Figure 5 have been defined in such a way that they are strategies aimed to be implemented in the review of the module's content and activities.

At present, qualitative and quantitative data analyses taught sessions are embedded in the module design, with an inclusion of independent/ additional support sessions available to students to take advantage of from the university learning development/ statistics team. However, the participants' responses or concerns around quantitative evaluations, including software usage (“Should have a separate session to train software/ statistics” (VNL-Hanoi1); “My challenge is knowledge about the statistics I used in my research because I never known and done it before” (INTP-UK3); “I think that choosing the right form of analysis (qualitative or quantitative) for different research objects is very important…the module should focus more deeply on…analysing information with specific examples” (VNK-Hanoi3)) suggest that students are not taking advantage of the additional support sessions tailored toward qualitative and quantitative/ statistical evaluations. Though research shows that it is not unusual for students to be anxious or concerned toward statistical evaluations ( Baglin et al. , 2017 ), it may be a step in the right direction to “formally” embed the additional support sessions on quantitative/ statistical evaluations and qualitative analysis in the module design and delivery to bridge this knowledge gap. The contents of the additional support sessions will need to be modified or updated accordingly for each cohort considering that students' research topics vary. Some degree of competence in statistical evaluations is expected from today's graduates in the workplace as shown in the outcomes from Harraway and Barker (2005) study; so the formalised additional support or specialised data analyses sessions may be one way to develop and harness this skill in students as they undertake their business and management research projects.

With respect to decision-making for the research topic, a possible way forward is to have two options including students deciding on their project topics themselves and students' choosing a topic from a list made available to the students. Making a list of project topics available could help trigger possible areas that the students may want to focus their research on. This may consequently minimise unnecessary anxiety, enable effective time management, foster/ boost the research profile of the institution as the predefined research topics will be put together in consideration of the institution's current research areas/ foci. In addition, aspirational research areas could be developed or expanded on through the predefined research topics; the list of topics could be put together to embrace a wider perspective and in consideration of locations where the module is taught or delivered, which is in view of one of the non-UK participants' comments: “If possible, … add more case-study in the module design and delivery; I think the case study should be … focussed in Vietnam (VNT-HMC1)” . Whether students define their project topic themselves or make a choice for a project topic based on a list of available topics, it is important that students are guided and supported on how to decide/define their project topic with careful consideration of what they have a passion for. In his discussion on a six-stage process for choosing a project topic, Fisher (2010) identifies interest as the first stage or fundamental requirement of the topic definition.

The theme “Diversified communication modes” refers to how information is communicated to (and with) the students enrolled on the module. An unsurprising comment from one of the participants “Use social media i.e. Whatsapp Facebook, Instagram and email students directly instead of expecting them to always check the Learning_Environment [1] site” (INTC-UK2) demonstrates the drive for IT embrace in today's society. With a module that already has the concepts of active-blended learning in its design, extending its communication platforms as a means to facilitate student engagement and success should be a straightforward process.

Concluding remarks and further research

The critical evaluations of the findings from the qualitative data discussed in the preceding sections of this paper show the relevance, benefits and challenges associated with the business and management research module in the personal and professional development of learners. This study contributes to knowledge and practice on teaching research methods and supporting students while they undertake their business and management projects as follows: the study findings provide useful insights on MBA students' preparedness for undertaking business and management research projects, the students' development of a range of personal, practical and research skills and triggers for enabling the students' engagement throughout the research process. Furthermore, outcomes of this study suggest that where the challenges associated with undertaking business and management research projects are adequately channelled toward developing practical skills required in the workplace through progressive support from the academic project supervisors, it will contribute toward creating a rewarding learning experience for learners as well as enabling effective applications of theory into practice.

While transcribing the data and carefully reviewing the participants' responses, and making initial notes, it was observed that factors such as gender, academic year when the module was delivered and place of module delivery did not uncover any obvious disparity in the participants' responses to the interview questions. Nevertheless, there is still an opportunity for further research on the possible effects of these factors on the students' academic performance/ grade achieved.

Interview themes: Knowledge acquired and application of business and management research techniques

Interview themes: expectations and learning needs from business and management research

Interview themes: Learning and skills gained in business and management research

Interview themes: Benefits associated with business and management research

Interview themes: review of business and management research module

Study participants

Learning_Environment = This is the acronym for the virtual learning environment of the higher education institution under study.

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5 Research Topics for an MBA in Finance Project

Research projects for those pursuing an mba in finance, risk assessment in business, impact of interest rates on the stock market, empowering women through microfinance, determinants of corporate dividend payouts, impacts of corporate social responsibility on the firm’s profitability.

Every student pursuing an MBA in Finance degree will research, compile, and write a final research project. The project should reflect the area of finance in which the student is interested. Nothing drives a student toward a successful career like a passion for the area in which they choose to participate. These five proposed topics are viable projects that, when correctly presented, will satisfy any faculty board reviewing the paper.

Related Resource:   Top 40 Best Online MBAs in Finance

A risk assessment project is a safe bet for any MBA in Finance student. The project has no limitations as to the makeup of the corporate example. Some students create a business in virtual reality that faces a real business scenario. Others use information or scenarios available in their current or former work environment. Regardless of where the information comes from, the paper must address the perceived weaknesses of the business in the market. It must allot resources to combat those weaknesses. Areas that must be covered in the risk assessment include:

• market risk
• insurance risk
• strategic risk
• operational risk

Researching the impact of interest rates on the stock market is an excellent topic for MBA in Finance graduates entering the stock market as:

• corporate officials

A research paper delving into the mysteries of the connection between interest rates and stock market fluctuations involves some of the most bizarre aspects of:

• economic growth

A complete analysis of this relationship involves an explanation of stock market jitters. It will include business outlook and a comparison of market conditions during low, medium, and high-interest rate calibrations. Any prospective stock market employer will be interested in a student’s analysis in this field.

The student who wishes to take on the world with a controversial subject can venture into the area of microfinance and its effect on:

• communities
• the world in general

Organizations like FINCA , that specialize in microfinance, provide a good start for MBA students looking to make changes in the world business environment. Such a topic would begin with a definition of microfinance and work into the need for its implementation around the world. An analytical study on a subject like this delves into the financial benefits of investing in the bottom layer of the economic world. This project can ignite a smoldering passion about the state of poverty.

Many factors go into a paper along these lines, including:

• Market forces
• stockholder expectations
• risk management
• product costs

As shown in the International Journal of Financial Studies , this project involves multiple layers of study that embrace nearly every factor that affects business. A student taking on this subject walks the edge of a pitfall. Dividend determinants affect much more than the business. Stockholders demand an explanation of the factors involved and the business demands enough income to continue to grow.

Researching a paper on the impacts of corporate social responsibility in the firm’s profitability is the most difficult subject any MBA student will tackle. The question of business ethics involves an incredible number of intangibles—abstract concepts that are judgment calls. Putting together a paper on this subject involves the definition of those abstract concepts and the implementation of them in the real world. Following the implementation of abstract ideas into the business world to discover the financial impact they create is a walk along a winding road. It leads to difficult decision making on paper and in reality.

A student pursuing an MBA in Finance degree must complete a research project that demonstrates their proficiency in every section of the curriculum. Any of these subjects will fill that requirement if researched and appropriately written.

Related Resources:

• 50 Best Online Master of Finance Degree Programs
• 5 Capstone Projects for Master’s of Finance Students
• 5 Capstone Projects for Master’s of Financial Engineering Students
• 5 Capstone Projects for MBA in Finance Students

MBA Project Status Report Template

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As an MBA student, you know that delivering a compelling project status report is crucial for showcasing your research skills and impressing your professors. But organizing and presenting all the necessary information in a clear and professional manner can be a daunting task. That's where ClickUp's MBA Project Status Report Template comes in!

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Keeping track of your MBA project progress is crucial for success. The MBA Project Status Report Template helps you stay organized and showcase your hard work by:

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• Demonstrating your ability to apply business theories and concepts in real-world scenarios
• Streamlining communication with your project advisor and team members by clearly outlining project milestones and deliverables
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How to Use Project Status Report Template for MBA

Creating a marketing campaign can be a complex process, but by using the Marketing Campaign Template in ClickUp and following the steps outlined below, you can streamline your workflow and ensure a successful campaign. With the right tools and strategy in place, you'll be able to effectively plan, execute, and track your marketing efforts.

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Use the Board view in ClickUp to visualize and plan your marketing campaign strategy, with columns for different marketing channels and cards for individual tasks.

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Use the Dashboards feature in ClickUp to monitor key metrics, such as website traffic, conversion rates, and social media engagement, in real-time.

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Once your campaign is complete, it's crucial to analyze its results to determine its effectiveness. Did you achieve your goals? What worked well, and what could be improved? Use the data and insights gathered from your campaign to make informed decisions for future marketing efforts and iterate on your strategy.

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Get Started with ClickUp’s MBA Project Status Report Template

MBA students can use this Project Status Report Template to effectively communicate their research findings, analysis, and conclusions on their assigned projects.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive project status report:

• Use the Analysis View to document your research findings and analysis in a systematic and organized manner
• The Conclusions View will help you present your project conclusions and recommendations clearly and concisely
• Utilize the Progress Tracker View to track and update the progress of your project tasks and milestones
• Organize your tasks into different statuses, such as Researching, Analyzing, Writing, Reviewing, to keep track of your project's progress
• Update the statuses as you complete each task to keep your team members and stakeholders informed
• Monitor and analyze your project's progress using ClickUp's reporting and analytics features to ensure maximum productivity and success

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Download All MBA Final Year Projects, Project Reports, B School Projects, Business Project Abstracts, MBA Papers, MBA Presentations. Final Year mba students can find mba projects on finance, MBA Projects on banking, MBA Projects on marketing with project reports and abstracts for free download.

• Impact of IT on Sales Industry with special reference to Retail, FMCG & E-Commerce Industries

1.    Introduction

The days are gone when the strategy of marketing and sales used to happen in a traditional way. The world has become small by glocalization because of tremendous development in technology. The competition has increased across the globe irrespective of the industry segments where the companies are investing huge amounts in technology implementation in their organization to become sustainable. The technology is been implemented in all areas and functions of the organization and when it comes to sales apart from ERP technologies separate sales technologies are being implemented to increase monitoring and track sales. It is very important to track, and generate analytics and metrics of the sales patterns which shall help in planning the entire operations of the organization hence, Information technology in sales is very important.

The IT in Retail, FMCG, and E-Commerce play a crucial role as there are many product lines, and diverse products and the mode of operations/ sales of the sales have multiple dimensions. As stated that there because of tremendous competition organizations are expanding beyond geographical horizons and diversifying their products and tracking the sales patterns, product wise sales, location wise sales, season wise sales are very important along with the strategy of enabling the sales technologies to do market research also.

In this project, the role of IT in the sales industry with reference to retail, FMCG & E-Commerce shall be analyzed using the Political, Economic, Social, Technological, Legal, Environmental (PESTLE), Strength, Weakness, Opportunities, Threats (SWOT), Ishikawa diagrams. The five dominant sales technologies shall be analyzed based on their features, number of customers, performance, etc., and one of these five technology be selected and analyzed further. Based on the analysis the findings shall be drawn and the recommendation shall be given.

2.    Objectives

• To analyze the role of IT in sales
• To understand the role of IT in retail, FMCG, and E-Commerce industries
• Evaluating the five dominant technologies in sales
• Analyzing one of the five selected technologies to understand the pros and cons
• To explore the challenges in implementing IT in sales
• To explore the advantages and disadvantages of implementing IT in sales
• To understand the data integrity and safety measures incorporated in sales technologies
• To explore how IT is enabling the organization to attract new customers
• To explore the strategies for how IT is helping organizations in retaining their existing customers.
• To analyze how IT technologies are bridging the gap between customers and organizations by enabling their effective communication channels.
• To explore the limitation of IT in the selected industries.

3.    Need of the study

It is evident that the competition is been increasing across the globe in all industry segments and it is becoming tough for the organization to be sustainable. In any industry, whether it is products/ goods or services sales are very important as revenues are generated only through sales and it is very important to increase sales strategically and this can be enabled only through technology.

Many IT and software companies are developing and transforming technologies in the sales segment because of growing demand. There are various challenges, and limitations which are involved in sales IT technologies such as data integrity, data security, etc., along with the cost of the technologies hence, there is a need to explore and do research in this area and that is the reason for selecting this topic. 

4.    Scope of the Study

The scope of the study is confined to the Indian environment. The scope is limited to Retail, FMCG, and E-Commerce industries. There are various sales IT technologies available in the Indian market but only the top five of them shall be selected and analyzed out of which one technology shall be deeply analyzed. The scope deals only with the impact, challenges, advantages, and disadvantages of sales IT technologies in the selected industries in the Indian environment.

5.    Research Methodology

This research shall be carried out in a systematic way. All important components shall be covered and all ethical issues shall be addressed. There shall be any copied content in this research and there shall be any copyrights, etc., issues.

5.1  Research Paradigms

Positivism, Critical theory, Realism, Critical Realism, and Constructivism and the research paradigms which shall be followed in this research.

5.2  Data Collection

The data collection shall be divided into two dimensions primary data and secondary data and these data shall be collected from various sources like academic notes, books, journals, articles, blogs, and various internet sources. The primary data and the secondary data analysis shall be done and the same shall be incorporated in the literature review chapter of the final project document.

5.3  Data Analysis

The qualitative analysis tool shall be used in this study. The tools such as SWOT Analysis, PESTLE Analysis, and the Ishikawa diagram shall be used and during the research, if we found that any additional tools are required to use we shall explore and use those tools and incorporate them data analysis chapter of the final project report.

A Study of Consumer’s Online and Offline Shopping Behavior Project Report

An Analysis of Consumer’s Online and Offline Shopping Behavior is an MBA Marketing-related final-year project. The main aim of this project is to study online shopping customer’s behavior and offline shopping customers behavior. The duration of the project is 60 days.

OBJECTIVES OF RESEARCH

1. Analysis of consumer behavior on online and offline purchases. 2. Conduct a comparative study of online and offline purchases. 3. Find out what people think about online shopping.

SCOPE OF THE STUDY:

• Therefore, this study “A Study of Consumer’s Online and Offline Shopping Behavior” will be useful for the online seller in creating a strategy to meet their needs by knowing the attitude and satisfaction level of the customers.
• Determine what factors affect the consumer’s online purchases.
• Find out which website features will motivate the user to buy the product from the online shopping website.

LIMITATION OF STUDY

• The results of the survey are based on the assumption that respondents have accurate information.
• Research is limited in time and cost.
• Respondents filled out the questionnaire by accident because they did not want to provide any information, which may affect the conclusion.

RECOMMENDATIONS

• Use a debit card instead of another payment method.
• Don’t buy from spam or phishing emails.
• Buy from a mobile device, not a computer.
• Compare product prices through price comparison sites.
• Buy electronic equipment and valuables from offline trading.
• Read the refund policy.
• Buy from trusted websites.
• The survey also showed a positive attitude and behavior of consumers who prefer traditional stores to online shopping.
• Online shopping has made consumers more efficient and effective in their purchasing behavior, taking business to a new level and forcing many to make the necessary adjustments and changes to reach new markets for informed consumers.
• Technology has made significant progress over the years to provide consumers with a better online shopping experience and will continue to do so for many years to come.
• With the rapid growth of products and brands, people thought that online stores would overtake in-store purchases.
• Research shows that changes in online shopping behavior are positive for reasons such as cash on delivery, discounts, schemes, and the quality of the products offered.
• Internet use, successful online shopping, rising living standards, the influence of friends, and attractive offers have influenced the decision to buy.
• The “Y” generation, aged 18-35, was mainly interested in purchasing electronic products online via smartphones.
• Consumer e-decision-making is primarily influenced by marketing influences, such as price, television, newspaper, and magazine ads, free samples, product quality, and brand image, which have the greatest impact on consumers’ desire to shop online.
• Electronic purchases of electronic products were less in demand, but more in demand by clothing consumers.
• several goods in the preferential zone are not delivered by trade sites, and with the development of technology, the preference for online shopping has increased.

Download the complete MBA marketing project report on AN ANALYSIS OF CONSUMER’S ONLINE AND OFFLINE SHOPPING BEHAVIOUR

Design Solution for Effective Public Toilets in Cities Project Report

Objectives of the study:.

• Estimate public awareness and perception of public restrooms.
• Know the rate of use of public restrooms.
• Know the problems that people face to access a public bathroom.
• Know the level of satisfaction with the cleanliness of public restrooms.
• Study that public restrooms are designed and maintained to meet community expectations and that they are safe and attractive to use.
• Understand how the lack of toilets in public spaces affects people in India and also people who travel to India.
• Know if it is worth using public restrooms or not.

Scope of the study:

The purpose of our study is to understand the public’s perception of public restrooms and how satisfied the public is with the cleanliness of public restrooms. We also focus on whether long-term improvement programs like the Swachh Bharat Mission lead to the installation of enough public toilets in India and how the lack of toilets affects people in India. We have collected responses across India during the period June to July 2020, where our sample size is 140 respondents. Safe sanitation is an important parameter for a clean environment as well as for ensuring public health and hygiene. It also plays a vital role in the economic development of society. Access to essential basic facilities, such as toilets for all, is a minimum requirement for safe sanitation. To eliminate open defecation by 2019, the national flagship program, Swachh Bharat Mission (SBM-Urban), launched by the Government of India in urban areas, has made remarkable progress.

In the process of achieving the overall goal of SBM, several innovative concepts have evolved and emerged to increase access to toilets. In this project, we discuss the methodologies used to maintain the cleanliness of open restrooms and the proposed facilities for specially disabled people. One of the best possible methods to prevent open defecation is to first provide infrastructure facilities where needed. Mainly in the north side of India, open defecation is considered no different. They are mostly men who prefer open defecation. The next thing is to maintain the infrastructure so that visitors can use it efficiently and effectively.

Many issues need to be addressed to keep restrooms open properly. First and foremost is proper and frequent cleaning of open restrooms. Although the municipality has taken many steps to improve the maintenance of open restrooms, it is still not maintained as expected. Now, they have even started using the latest technologies to achieve this. While workers are available or trying to perform their duties properly, the most significant difficulty they face in many places is the availability of sufficient water to clean toilets.

Recommendations:

• The availability of public latrines can be increased and the government should ensure that latrines are located every 5-6 km.
• Effective campaigns to stigmatize public toilets.
• Explain the consequences of human use, sanitation, and unsanitary conditions.
• We believe that if the government provides more public toilets, people who are constantly unable to go to work and beg will be employed.
• Public toilets, especially if poorly maintained, can lead to the spread of certain diseases.
• In 2020, during the COVID-19 pandemic, COVID-19 became known to spread not only through respiratory droplets but also through aerosol particles that would remain dormant for some time.
• Public toilets have several access points: door locks, washbasins, and faucets, which need to be cleaned periodically. PHLUSH, a non-governmental organization, has published guidelines for the safe opening of public toilets. This includes, for example, “Installing hand hygiene stations in the bathrooms at the entrance and asking them to clean their hands before entering to prevent surface contamination.”
• We also recommend eliminating forced ventilation that spreads viruses and bacteria into the room.

Limitations of the study:

No one in this world is perfect. This is a tendency to make mistakes. During the study of the subject, special care was taken to gather the best information, but some things went out of control. Below are some of the limitations of the study:

• The survey should not be considered complex, as it is possible to contact a limited number of respondents due to time constraints.
• The goals and objectives of the study, as well as the questions to be explained to the respondents, and their answers, may be one-sided.
• Some respondents were reluctant to respond.
• Only a limited sample size is considered for the study, and the conclusions drawn from it may not reflect the general population.
• Research is limited by the COVID-19 pandemic.

Conclusion:

The study was conducted to design solutions for effective public toilets in cities. The study achieved its goal by fully analyzing and determining the course of the use of public toilets and user satisfaction and how the lack of toilets in public places affects people. The results of the study show that urban markets, highways, tourist attractions, etc. Also, toilets should be clean and hygienic and placed every 5-6 km distance. The report concludes that the government can take several steps based on the recommendations. The government should adopt some recommendations to ensure that public toilets operate as instructed.

Download the complete DESIGN SOLUTION FOR EFFECTIVE PUBLIC TOILETS IN CITIES MBA Project Report. This Analysis of the Public Toilet Facilities in India Project can be useful for students to make their Final project report.

Consumer Attitude towards Electric Vehicles as an Alternative for Mobility Project Report

This project will be implemented to understand the consumer’s attitude to Electric Vehicles as an alternative to mobility. Electric cars run entirely on battery power and there is no other source. Battery-powered cars are known as electric cars, often referred to as Electric Vehicles. This MBA Marketing project study is based on the details involved through a questionnaire and additional information. The research methodology is such that it is conducted through descriptive research, data collection questionnaires, and various articles, journals, literature reviews, and websites.

Data are collected through primary and secondary sources. Data collection is done through Google Forms and Consumer Surveys. Respondents include current car owners, potential car buyers, and the primitive economy class.

Secondary data: in the form of finished products, as they are statistically considered in one way or another. The secondary data consists mainly of articles published by various academics and corporate authors, data collected from company websites, and research. And also review the literature.

Data were collected from two different sources: primary and secondary. Basic information was collected by distributing the questionnaire in the form of Google documents to drivers, potential buyers, primitive class, and current owners.

Secondary information is obtained from various websites, research websites, research articles, and literature reviews.

Selection methods are descriptive statistics and persuasive selection. Sample size 150.

Project name – Consumer Attitude towards Electric Vehicles as an Alternative for Mobility.

And the objectives are

• Know the consumer’s attitude and perception of electric vehicles for mobility.
• Study current consumer expectations regarding electric vehicles.
• This project is designed to meet the stated objectives.

Findings of the research are

• Cost can be an important factor, as most consumers are willing to pay between Rs 5,000 and Rs 15,000, while only a few are willing to pay more.
• Battery charging time is the biggest concern. Consumers are willing to wait 2-6 hours for a full charge and fewer consumers can wait 8 hours.
• Many people still think that the technology to build electric cars will be available in the next five years.
• Electric Vehicles companies need to advertise their cars, so everyone knows about the product.
• Most respondents are ready to buy as soon as possible and will be ready to do so in the next five years.
• Many people still do not worry about the environment

can be concluded by

• If the price of Electric Vehicles is between Rs 5,000 and Rs 15,000, we will see more sales, so a cheaper price will be offered.
• More battery autonomy is required, so companies need to improve car battery autonomy.
• Power stations will be installed at each gas station.
• Companies should focus on advertising and publicizing electric vehicles.
• Consumers have a positive attitude towards Electric Vehicles.
• Mid-priced cars attract more.

Finally, the analysis of the available data, both primary and secondary data, meets the objectives we set.

Data Analysis:

Recommendations

• If the Electric Vehicles price is between Rs 5-15 lakhs, we can see more sales, so a lower price is recommended.
• Battery life is longer, so companies need to improve car battery life.
• Consumers have a positive attitude towards electric cars.
• Cars need more power and comfort, and manufacturers need to think about this.
• The company should conduct a campaign to promote electric vehicles.

Today, the automotive industry is growing day by day and everyone in the world wants to get a vehicle for their mobility. Trends in the automotive industry change from time to time to new sources of vehicles, such as gasoline, diesel, gas, hybrid vehicles, or solar vehicles. But the most surprising trend is the innovation of electric cars. We have seen electric trains before, but now we can see buses and cars. Therefore, this study is conducted to gain knowledge and understand consumer attitudes. The survey depends on the questionnaire, which includes basic information and additional information. The analysis of the research answers is completed.

• Electric Vehicles will be a new trend in the automotive industry.
• Over the last 10 years, we have seen many Electric Vehicles on the road.
• People are ready to experience.
• Cost, battery life and power plants can be key factors.
• Consumers have a positive view of Electric Vehicles.

Download the complete MBA Marketing project report on Consumer Attitude towards Electric Vehicles as an Alternative for Mobility

Consumer Preference towards Pricing Strategies of Washing Powder MBA Marketing Project

The present study aims to find out the “Consumer preference towards pricing strategies of washing Powder”. It emphasizes gauging the strength level of the perception in the retailer’s mind. This MBA Marketing project mainly deals with ascertaining the perception of  Vanish Washing Powder and suggestions to improve the market share.

The alternate title of this project is Pricing Strategies adopted by brand vanish around Hyderabad.

The Pricing Strategies study is based on both primary and secondary data. The data collected in the research is primary data through the mode of structured direct personal interviews. The data was collected from secondary sources such as journals, magazines, reports, previous reports, and the company web.                                             

It is found that most people prefer to Vanish washing powder for the quality and cleanliness and maximum numbers feeling good. They suggested that the company needs to develop low-cost variants and provide better pricing options to consumers. It is also suggested to the company bring more awareness which can gain from the ordinal utilization of promotional tools. This can help in grabbing the market share.

Hypothesis:

Null  Hypotheses:   There is no difference between Consumer preference & Pricing offers provided by Vanish Powder.

Alternative Hypotheses:  There is a difference between consumer preference and Pricing offers provided by Vanish Washing Powder.

OBJECTIVES OF THE STUDY:

• To study the consumer preference towards Vanish washing powder
• To understand the pricing strategies of Vanish washing powder.
• To know the factors that influence buying Vanish washing powder
• To come out with suitable measures that help in improving Brand loyalty and satisfaction towards Vanish washing powder

  SCOPE OF THE STUDY:

The scope of this study is to find out the student’s preferences and opinions regarding the pricing of Vanish Powder. The present study will keep the companies informed about the  Buying Behaviour towards Vanish Powder and try to come up with solutions to the problems faced during purchasing and post-purchasing of Vanish Washing Powder. The main aim of this study is to measure the usage of Vanish Powder in Hyderabad city and the  Consumer’s choice of choosing a brand based on quality and benefits.  

RESEARCH METHODOLOGY

Sampling Procedure:

 The Sampling Procedure used is Area Sampling.

Sampling Unit:

All the users of Vanish washing powder form part of the Sampling units.

Sampling Frame:

The population for the study consists of consumers buying Vanish washing powder.

Sampling Size:

The Sample Size is limited to 100 respondents.

  DATA COLLECTION:

• Primary Data:

The primary data was used collected by Conducting a Survey about the Vanish washing powder with the help of a well-designed Questionnaire.

• Secondary Data:

The data was used collected from the various website of Vanish washing powder, company literature, Journals on Marketing, and Business newspapers.

DATA ANALYSIS:

The Data analysis was used by using various tools such as cross-tables, Charts, Graphs, Percentages, etc.

  LIMITATIONS OF THE STUDY:

• The Study is limited to vanish Washing Powder only.
• The Study is limited to Hyderabad City
• The study is limited to 100 respondents.
• The views and opinions of the respondents may change later.

Role of digital strategy in the globalization of Medium-scale Indian Pharmaceutical Industries

How digital strategy is going to help medium and small pharmaceutical companies to grow as global players and the opportunities for them in international markets. How digitalization helps to improve their operational efficiency, Brand promotion, and increase in quality, to make the company competitive, grow in terms of productivity, revenues, and profitability.

Main Objective of this Research

• To develop a framework to exploit the new technologies in marketing and globalization for medium-size firms in the pharmaceutical industry.
• To highlight to the top and senior management how to benefit from new technology.
• To disseminate the view that the use of traditional brick and mortar models with new technologies can create better results in terms of globalization.
• To establish the need for HCM to achieve a competitive advantage in marketing.
• To highlight the various tools and technologies available for marketing. the products of medium-scale firms in the pharmaceutical industry in India.

  Other Objectives of the Research

• To evaluate and design a suitable framework of digital marketing for the globalization of Indian pharmaceutical companies
• To establish and highlight why the integration of traditional models and digital marketing is important for the success of the company
• Evaluate the various digital marketing tools such as the use of smartphones, social media, blogs, and websites with traditional marketing tools how they have to be integrated to maximize the performance of the company’s marketing efforts.
• To evaluate and understand the importance of a balance in the use of traditional and digital marketing to achieve a competitive advantage for the firm
• To establish the need for a globalization strategy for the survival and growth of the small firms

  Scope and Limitations of the Research

Each and every research work has its own scopes and limitations that are ethical, genuine, and validity of the information. And hence this research as well as its own limitations and scope. The research work will focus on the digital marketing of Indian small and medium-sized pharmacy companies competing in the highly competitive global market.

The Indian pharmacy market has grown tremendously in the past few decades, further there are plenty of medium-sized companies operating in other foreign countries. This research will focus on the methods that these medium-sized companies use the technologies available to them. The reason why the researcher has selected quantitative analysis is due to the huge market in India and the numerous operating medium-sized businesses.

Hence the researcher is looking to collect most information from most of the companies across the nation and their wide range of customers in order to get a clear picture of the research at hand. Hence this research will follow an interpretative pattern and an interpretative paradigm as well. 

Health needs Assessment in Indian Remote and Rural Areas Project

Introduction

This Health needs Assessment in Indian Remote and Rural Areas Project work mainly focuses on the assessment of health needs in India and when it comes to the health needs assessment of our communities, especially the most thunder among us, is the communities we serve. We constantly pursue a deep understanding of health needs and carry out a strategic approach to address that priority needs Community  Collaborative and Partnerships.

• Health Care Issues of the Community :  Prevalent health care issues and gaps in the current health services delivery in this region are described.  Health status and available health services varied by community.
• Vulnerable Populations:   The health care needs assessment identified persons with barriers to receiving health care services. Citizens of rural areas are a vulnerable population in general due to the lack of specialty services and the required travel to meet many health care needs and this region has no exception.  Children, seniors, and non-English speaking persons face the greatest barriers due to the lack of specific services that are available for these populations.  If these populations are also of low-income levels this further compounds the barriers and subsequent access to health care.
• Disparities in the Health Care Services Delivery System:   Although many health care services are offered in these areas, access is influenced by a number of factors.  For instance, insurance coverage, income levels, linguistic competencies, and provider and community awareness all affect people’s ability to access care.
• Health Care Resources in the Community: An assessment was accomplished through on-site interviews with providers, interviews with Advisory Panel members, and the collection of data pertaining to services in the area.  This assessment created an inventory of health care services available in the Local Health Care Initiative region.
• Next Steps:  The project team along with the Advisory Panel will develop a framework and a process for transitioning to Phase of the Local Health Care Initiative.
• Data-driven needs assessment
• Methodical approach to addressing the needs
• Continual measurement and evaluation

The following are the major health issues that emerged from all statistics:

• Oral Health Care – the lack of dental care providers for low-income residents
• Substance and Alcohol Abuse – treatment options are needed for acute detox episodes
• Childhood and Adult Immunization Rates – compliance with childhood and adult immunization requirements (Influenza and Pneumonia)
• Obesity and Diabetes – the incidence of Obesity and Diabetes is high throughout the region

Further health issues were noted either in the health statistics results:

• The lack of cancer screening services
• The incidence of cancer in the region
• Mental health treatment options – especially crisis intervention requiring inpatient services

The Project team is focusing on the following health care issues as a “priority” (these are not ranked by importance) :

• Outreach to Community and Providers
• Substance Abuse Treatment
• Mental Health Services
• The Dental Care for Underserved Populations
• Educating on the availability of prenatal care/birth control
• Non-emergent Medical Transportation
• Senior Services
• Underinsured and uninsured Populations in the Region

Research Objectives:

• To provide an illustrative analysis of the data collected in the survey through a questionnaire.
• Identifying the health needs and the challenges in India.
• Assess clinical demand and estimate the willingness of the public to pay for health services.

Research Methodology:

Methodology

The researcher will use exploratory research using phenomenology and triangulation to investigate the various health needs in India to develop a suitable framework for increasing the health standards of the population. The researcher will use secondary data to evaluate and understand the trends in health care, tools, techniques, and equipment available at present. Additionally, study and investigate the changing trends in populations and the factors.

The researcher will interview NGOs, populations of remote and rural areas, Hospital and government health department officials personally with differently structured questionnaires. The researcher is of the view that targeting a minimum of 10 remote and rural areas for the research is important in the collection of primary data.  At the second level of data collection discussion with a focus group of various related organizations is to be conducted using a structured questionnaire to understand the use of technology, government initiatives, and Ngo’s contributions.  Further at this stage understand investigate and assess the health needs.

Sources of Secondary Data and Information of this Research.

The researcher will collect secondary data on the Indian remote villages, from government sources, trade journals, research firms, and NGOs to assess the outcome of the research in terms of the objective set herein. The internet will be surfed along with digital libraries and websites of research firms such as McKinsey to collect secondary data keeping in mind to ensure the credibility and validity of the information collected.

A Study on Operational Excellence Challenges In Indian Oil and gas Industries

Problem Formulation

Operational Excellence is a volatile and dynamic phenomenon being adopted by organizations to build profitable and satisfying growth inclined. Operational excellence is a philosophy that can be achieved and maintained consistently only by continuous improvisation and it allows organizations to have a cutting-edge advantage in highly volatile and frequently changing competitive environments in terms of business.

Operational excellence mainly deals with bringing excellence in all aspects of the business including maintaining transparency and corporate governance etc. The main and core objective of operational excellence is to maintain quality, effectively utilize resources, reduce wastage and reduce defectives, accidents, etc., and build a profitable organization.

The energy sector is the sector that is playing a major role in GDP and economy across the globe and even in India, there are many private and government undertaking players who are in the energy sector. In the Indian context, the oil and gas reserves and the players in the segment, and their contribution towards the economy, etc need to be considered.

The main objective of choosing the topic for research is, there are many challenges being faced by government undertaking organizations to cope with operational excellence which is leading to frequent accidents and blowouts leaving many dead and many more severely Injured where Private organizations are far ahead in these concepts. They were able o bag new contracts.

Main Objective of this Research  

• To identify gaps in achieving operational excellence.
• To develop a framework to highlight the operational excellence to the top and senior management on how to benefit by achieving operational excellence.
• To disseminate the view that the use of traditional brick-and-mortar models with new technologies can create better results in terms of Achieving Operational Excellence.
• To establish the need for human capital management and Human Resource Business Partnering to achieve competitive advantage in getting operational excellence.
• To highlight the various tools and technologies available for the Oil and gas sectors to improvise quality and attain operational excellence.

Secondary Objective of this Research

  To understand the roles of Management, leadership team, and Internal and external associates in achieving operational excellence.

• To know about tools like Khaizen, Poka Yoke, TQM and Six Sigma, etc.
• The scope of understanding the theories like 5M, 5S, 6 Level Models, etc.
• To study about Components and metrics of Operational excellence and how it leads organizations to build profitable and highly sustainable in competitive environments.

Problem Statement

Operational Excellence draws most of the big companies into the Increase in Profitability and productivity, since the big multinational companies are well established financially, popularly, technologically, and with high expertise. They tend to put tremendous pressure on medium-sized and government oil and gas sector firms. Since small and medium-sized firms lack the financial, technological, and expertise backing they tend to suffer in the operational competence and their survival becomes very thin.

And furthermore, India has great scope in its market size, which attracts all the world’s biggest players into the completion of the excavation, digging, and distribution. The research will be carried out in government and private sector oil digging companies and the responses and limitations and the data validity are crucial aspects that need to be concentrated and point of major focus.

Study of Training and Development Strategies of BPO Service Companies in Hyderabad

The objective of the study

• To find out the effectiveness and efficiency of the employee after training in the select companies of study.
• To study the impact of the training on the efficiency of the organizations taken for the study.
• There is no effectiveness of training programs on the efficiency of employees in select organizations.
• There is no significance between training and the growth of the organization selected for the study.

Research Methodology

In this research, an attempt is made to collect first-hand information by administering a structured questionnaire to 320 respondents in four samples of BPO Companies in Hyderabad. The four largest BPO companies, namely Infosys, Wipro, TCS, and CTS at Hyderabad have been selected for the study. The sample customers are taken on a random sampling basis at the rate of 80 respondents totaling 320. The respondents are all at entry level only. The techniques used for data analysis are Averages, Percentages, and Chi-Square tests.  

Sources of data:  

There are two types of data. They are as follows:  

• Primary Data:  
• Data samples will be collected by designing questionnaires for employees and personal interviews with BPO employees
• Gathering of information from HR and training managers of BPO industries

Secondary data will be collected from the annual record of BPO’s periodicals, journals, and the internet.

Sample Design:  

• Population: All employees working in BPOs in Hyderabad.
• Sample: Four largest BPOs in Hyderabad
• Sampling Method

Sample Size:  

Around 320 employees (80 from 4 selected BPOs 80X4)

Period of the Study:

The study period has been taken as preceding 5 years.

Techniques of Analysis:

The techniques used for analysis and interpretation are Averages, Percentages, and Chi-Square tests.  

Scope of the Study:

This study finds out practices pertaining to the training and development function, which is a part of broader human resources management. This study is based on the four selected largest BPO companies in Greater Hyderabad covering about 600 Square Kilometers in Telangana.

Limitations of the Study:

The accuracy of the study is based on the reliability of the data collected. The study has been confined to a sample of four BPO companies, Hyderabad only. The inferences derived from the study and the suggestions made for further improvement need not necessarily be applicable to similar home loan organizations in the industry.

Alcohol and Tobacco Advertising – To be or Not to be Project

Objectives of the Study:

• To identify whether advertising on Tobacco and Alcohol to be or not be.
• How advertising of Alcohol and Tobacco tending youth to get addicted.
• Regulations and guide lines from government side and Income generation perspective.
• How Alcohol and tobacco directly or indirectly effecting the health of the public especially youth and impact on society.
• Contribution of advertising in increasing the contribution of consumption of alcohol and tobacco products.

Need of the Study:

There are many Impacts which are cursing the youth and children and the the role which is being played by Advertsing is also key and the Impact on society, youth, children etc.., Governments may put guide lines, rules and regulations to control the adverse effects but the fact is that the governments could sustain only if they encourage alcohol and tobacco sales and the revenue generated by them as tax directly and indirectly. The bribings to government officials, vulgar advertisements on Hordings etc.., has tend me to know and understand whether the advertising is to be or not to be on Alhocol and Tobacco Products.

The scope of the Study is varied but confined to Chennai city and the study is carried out in questionnaire model and it was an Interview based model. The respondents are from different age groups, Income levels, educational backgrounds. The scope here is confined to advertising, Pros and cons of Alcohol, Pros and Cons of Tobacco and the role of advertising Tobacco and Alcohol Products and the effects etc were discussed breifly. Statement Problem

• The respondents Includes different age groups, Agencies, educational backgrounds, economic levels which gives different opininons of few questions.
• Sample size is limited to 200 respondents of Chennai Region.
• The research is confined to a certain part of Chennai City.
• Time is one more constraint and the energy levels pertaining to temperature of Chennai city.

Difenetely the advertising on Alcohol and tobacco Products is not to be case in India in current Scenario. The central and state governments has to cordinate with all concerned departments in controlling the adverse effects of drinking and smoking. Every one have to think and it is the responsibility of every one mainly the celebrities who are giving ads to alcohol and the tobacco based products. The parents who have to monitor their children and their friends and their activities as it is been observed the youth is getting attracted to these and spoiling their lifes and careers. The domestic issues and work issues need to be handled in balance, smoking or the drinking may give temperory relaxation but it is not the permanenet solution moreover it kills.

Suggestions

• Reducing or controlling the adverse effects of alochol or the tobacco is the collective of all the individuals of society, it may be with in the family, Parents, NGOs, Media, Governments etc.,
• The Governments has to work transperantly and honestly on controls.
• The celebrities have to work on Promotion of effects ofAlcohol or Tobacco rathet than promoting their consumption.
• The existing regulations and guidelines are enough only to some extent but they are not enough.
• Few States like Gujarath could manage to develop even after having Ban on surrogative products and it had happened only because of Industrialization etc.,
• The other States and the central governments have to work on strategies on generating revenues apart from tobacco and alcohol related products.

Download the Complete MBA Marketing Project Report on Alcohol and Tobacco Advertising – To be or Not to be. This Project for PG in Advertising and Public Relations.

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Top 15 MBA Project Ideas & Topics in 2023 [For Freshers]

In this article, you will learn the Top 15 MBA Project Ideas & Topics. Take a glimpse below.

• A study on sustainable business models across the consumer internet startups in India.
• A study on various investment options available in India, their popularity, advantages, disadvantages, and growth of these investment options in the last decade
• A study on risk management and portfolio management of investors in the equity segment
• Analysis of working capital management at high cash burn startups in the food tech space
• Impact of GST on the fast-moving consumer goods sector in India
• Analysis of the satisfaction level of employees in the Banking and financial services sector
• A study on the various employee welfare schemes at Hindustan Unilever
• Analysis of employee training needs in State Bank of India
• Comparative Study & Analysis Of NPA(Non-Performing Asset) In Indian Banks and Financial Institutions
• Analysis of financial statements of ICICI Bank for the last 5 Years

Read the entire article to learn all the topic ideas.

Introduction

The best part about going ahead for an MBA is the practical learning experience it provides in the form of projects and case studies that enhance your overall learning experience. The projects may be individual projects or group projects where you learn how to analyze case studies, understand the project topic, work in teams, and complete projects within a timeline. 

We take a look at some of the best and unique project topics that you can select during your MBA program across Marketing, HR, Finance, Analytics, Operations, etc. The article also highlights some of the top business analytics projects for MBA students and innovative MBA IT project topics.

What is an MBA?

The Master of Business Administration (MBA) is a prestigious and versatile postgraduate degree that equips students with a comprehensive understanding of various aspects of business management. The program prepares individuals for leadership roles in various industries and sectors. With its emphasis on developing critical thinking, strategic planning, and effective communication skills, an MBA can significantly enhance career prospects and open doors to various opportunities.

What are the benefits of doing an MBA in any field?

1. knowledge and skill enrichment.

MBA programs cover various subjects such as finance, marketing, operations, human resources, entrepreneurship, and more. This holistic curriculum equips students with a well-rounded understanding of how different business functions interconnect.

Case studies, real-world projects, and interactive classroom discussions provide practical insights, fostering problem-solving and analytical skills.

2. Leadership and Management Acumen

MBA programs emphasize leadership development and nurturing skills to effectively manage teams, projects, and organizations.

Students learn about decision-making, conflict resolution, negotiation, and organizational behavior, which are crucial for successful leadership roles.

3. Networking Opportunities

MBA programs often have a diverse student body with professionals from various industries, cultures, and backgrounds. This creates a fertile ground for networking.

Interaction with peers, alums, faculty, and guest speakers can lead to valuable connections that can benefit one’s career.

4. Career Advancement

An MBA can accelerate career growth by opening doors to higher-level positions and greater responsibilities.

Graduates are better equipped to navigate the complexities of the business world, making them attractive candidates for promotions and leadership roles.

5. Entrepreneurial Spirit

Many MBA programs offer specialized tracks or courses in entrepreneurship, providing aspiring business owners with the skills needed to launch and manage their ventures.

Exposure to real-world business challenges and opportunities encourages innovative thinking and risk-taking.

6. Global Perspective

In an increasingly interconnected world, MBA programs often include international business components that expose students to global market trends, cultural nuances, and international business strategies.

7. Personal Development

The rigorous demands of an MBA program foster time management, discipline, and the ability to handle high-pressure situations.

Students often gain a deeper understanding of their strengths, weaknesses, and areas for personal growth.

8. Enhanced Earning Potential

On average, MBA graduates earn higher salaries than those with only undergraduate degrees.

The specialized knowledge and leadership skills gained during the program contribute to increased marketability and value in the job market.

9. Career Switching and Flexibility

An MBA can serve as a bridge for professionals looking to switch industries or career paths.

The broad skill set acquired during the program enables graduates to pivot and adapt to different sectors.

10. Credibility and Prestige

An MBA from a reputable institution carries weight and prestige in the business world.

Employers often perceive MBA holders as dedicated, knowledgeable, and committed individuals due to the intensive nature of the program.

11. Access to Resources

Many MBA programs provide access to extensive resources such as libraries, research centers, industry partnerships, and career services, which can aid academic and professional pursuits.

12. Lifelong Learning and Growth

The learning mindset cultivated during an MBA often continues beyond graduation. Many professionals engage in continuous learning, staying updated with evolving business trends.

Pursuing an MBA offers students a transformative educational experience beyond theoretical learning. It equips them with the skills, knowledge, and networks needed to excel in the competitive business. The benefits encompass personal growth, career advancement, entrepreneurship, and the ability to make a meaningful impact in various industries. However, it’s important for prospective students to carefully consider their career goals, program options, and the reputation of institutions before embarking on this enriching journey of business education.

Read: Check out the Scope of MBA for IT professionals.

Top MBA Project Ideas

Currently, there are various general mba research project topics available in the market. Choosing the best one can seem to be quite a tedious process. Therefore, we have selected some of the best general mini project ideas for mba students highlighted in the list below.

Before delving into the different general mba project title, it is important to remember you, as a student, need to choose the topic that is closest to your specialization.

Internet Startups are known to burn cash to transform business at scale while also creating a habit in people, however many of them incur heavy losses because their business models are not sustainable.

There are lots of investment options available from mutual funds, stocks, physical gold, digital gold, bonds, etc but very few of these are popular except physical cold. Each of these investment options has their own advantages & advantages. Have they grown in the last 10 years?  

Get  online MBA certifications  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

The equity segment is known to carry a high risk, how do investors manage this risk? Portfolio management is also crucial and helps investors avoid losses and increase their gains  

• Analysis of working capital management at high cash burn startups in the food tech space. 

  Working capital is the liquidity required to meet daily needs. In startups in the food-tech space where there is a lot of cash burn, how is working capital management done?

The Goods and Services tax bill has had a huge impact on many sectors. What has been the impact of GST on the FMCG sector which is one of the largest consumer-oriented sectors in India?  

Read: Best MBA Online Courses  

• Analysis of the satisfaction level of employees in the Banking and financial services sector.

Banking & financial services is a crucial sector employing lakhs of employees. The work environments are known to be stressful and the work is tedious. So what is the satisfaction level of employees in this sector?  

Hindustan Unilever is one of India’s biggest and most famous brands in the FMCG sector. They employ hundreds of people and they are known to be employee-friendly with a lot of employee-friendly policies & welfare schemes.  

Our learners also read: MBA job opportunities !

• Analysis of employee training needs in State Bank of India.

SBI is one of the largest banks in India and employee lakhs of people. This also means all the employees need to be trained at regular intervals. What would be the employee training needs in the banking industry?  

Checkout: Best Online MBA Courses in India

India’s NPA ratio is one the highest in the world and it may increase further at the end of the current fiscal year 2021-22. What has contributed to this and what is the comparative situation among Indian banks & financial institutions?  

ICICI bank is one of the top private sector banks in India. What does the analysis of ICICI bank financial statements for the last 5 years tell you about the company and its performance?  

• Study on consumer behavioral pattern in the FMCG category of toothpaste in the case of Colgate & Patanjali. 

Colgate is one of the top brands in the category of toothpaste and Patanjali  Dant Kanti has been a recent challenger with a focus on ayurvedic products. What are the consumer behaviour patterns driving this toothpaste category?

• Study of marketing promotions & strategy in the luxury retail market for Louis Vuitton

Luxury marketing communications & strategy are very different compared to a non luxury brand. Louis Vuitton is one of the most famous luxury brands in India. What kind of marketing promotions and strategies did Louis Vuitton use?  

• Analysis of YouTube ads in digital marketing to reach mass audiences and its comparative effectiveness compared to TV adverting in FMCG industry

Youtube has quickly emerged as a powerful medium for brand marketing and its adoption has accelerated in the last 2-3 years. But is it more effective than TV in order to reach a brand’s target audiences?  

Explore our Popular MBA Courses

• Analysis of Total Quality Management Implementation at Marico. 

Marico is one of India’s well known and top brands with respect to quality. How has Total Quality management helped them achieve high consumer satisfaction?  

Also Read: Top Paying Cities for MBA in India  

• A Study of Six Sigma Implementation Process at a manufacturing company. 

Six sigma is a set of techniques and tools that help to improve business processes in an organization. How has the implementation process been at a manufacturing company?  

Read: Career in marketing and its scope in the US market.

Best Business Analytics Project Topics For MBA 

Here are the best social relevance project topics for mba for candidates which are different from general project topics for MBA students, and significantly offer greater value!

In this today’s technology-driven world, business analytics is one of the most sought-after fields. Almost all big enterprises and organizations rely on business analytics for well-informed decisions and planning. This has led to such an increased demand for this field that many universities from all around India are offering various lucrative Business Analytics courses to their students. We have prepared some of the best business analytics project topics for MBA that are mentioned below. 

• Sales Conversion Optimization

Companies rely heavily on traditional and digital marketing and campaigns to drive their sales and attract new customers. Email and social media marketing are two of the widely used methods in this regard. 

• A Study On Predicting Sales Of A Supermarket During Festival Season

A supermarket consists of various departments, and each is responsible for stocking up its items in a regulated manner. However, while doing so, it is important to check that it does not have any excessive stock, which can ultimately lead to a potential loss for the business. This is where forecasting sales come into play. Predicting the demand for particular goods during festive seasons can help to generate profit and avoid loss for a business. 

• Understanding Employee Attrition And Performance

Various factors can lead to employee attrition. A detailed understanding of all the factors will help companies retain their employees’ loyalty more efficiently. Furthermore, companies can also then make changes in their business environments so that they can hold on to their best employees. 

These are some of the best topics currently available for business analytics projects for MBA students . Working on a good project not only adds that extra spark to a person’s resume but also helps boost your technical skills and highlights your maturity. 

Innovative Product Ideas For MBA Students

One of the most challenging tasks every entrepreneur faces is deciding what to sell. Whether it is a completely new product or starting a new business with different related products, it can sometimes be difficult to come up with something new and innovative. If you are facing any of these challenges, don’t worry. We are here to help you with the same. The mentioned below list contains some of the latest innovative product ideas for MBA students. 

• At-home fitness equipment

Following the onset of lockdown during this pandemic, many gyms and other workout facilities had to shut down their offices to comply with government protocols. During this time, at-home fitness equipment witnessed a drastic bloom and became hugely popular among the mass. Some of the most popular at-home fitness equipment include yoga mats, stationary bikes, and resistance bands. 

• Mobile Phone Accessories

India currently has 1.2 billion smartphone users. This means that these 1.2 billion users are your potential customers when you sell smartphone accessories. The most popular phone accessories are designed to increase your cellphones’ efficiency and usefulness and make them less breakable. 

• Internet Of Thing Devices

With the evolution of technology, more and more products are slowly transitioning into IoT devices. To put it simply, IoT devices are referred to as those that are equipped with various software and sensors to connect with other systems and devices over the Internet easily. Some examples of these devices are smartwatches, smart light bulbs, and smart cars, among others. 

MBA Programs in India

You can consider some of these world class MBA programs offered by top institutions. One of the top MBA learning platforms in India, upGrad can help you apply for an MBA from Liverpool Business School with specialization in marketing.

u pGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program that will help you apply for a job with some of the top brands. upGrad expert mentors will guide you and help you build, review your resume and help you apply for various marketing & business roles across various brands.

Check out Liverpool Business School & upGrad’  Global MBA program  which helps you to transform your career. The program provides 1-on-1 mentorship from industry leaders, 1-week immersion program at University campus, dual credentials (MBA from LBS & PGPM from IMT), network with peers at offline basecamps and more.

Kamal Jacob

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Frequently Asked Questions (FAQs)

To successfully complete an MBA program, doing an MBA project is important. This will also help you in the real world when you’re looking for jobs. However, the project topic you choose should be something that aligns with your goals and future objectives. Here are a few tips that will help you select a good topic – spend ample time researching on the internet, speak to your seniors and get ideas from them, discuss your shortlisted topics with mentors and professors, choose a topic that matches your future career aspirations, and lastly the topic you choose should be of interest to you.

When you do an MBA program from upGrad, there are many benefits. Besides training students in various subjects, it also offers end-to-end career assistance. Every student gets personalised career counselling from experts, specific inputs on resume structure and content, interview preparation tips by industry mentors and assured job placement offered by 300+ companies partnered with upGrad. The main agenda of every program is offering students unparalleled guidance from teaching assistants and one-on-one feedback on submissions.

MBA graduates are known to earn handsome salaries. The salary earned by MBA passouts in India is primarily based on their overall work or industry experience and their qualifications. That being said, their salary also depends on their MBA specialisation. Usually, those who opt for specialisations such as HR, finance, marketing, and business analytics, are observed to bag jobs with the highest compensation packages. Securing a seat in any of the premier MBA colleges in the country is a bonus since the top business schools offer exceptional placement opportunities with lucrative salaries; the numbers can range from INR 4-14 lakhs an annum for freshers to INR 25 lakhs a year for experienced professionals.

While all of us respect and envy the brilliant career paths of MBA graduates, we often tend to overlook the level of extreme hard work they have had to put in before bagging that dream job. If you ask MBA graduates, you will come to know that studying MBA is indeed taxing. You need to flourish in a highly competitive environment and have to give your best performance all-round, be it practical projects or academics. And the tremendous volume of things that need to be completed, along with the sheer lack of time for self-preparation, studies, or even family, can pose as reasons for enormous stress throughout the study.

HR managers have to deal with employee layoffs, organisational policy violations, payrolls, and company-wide communications. The basic job of the HR manager is to oversee and look after employee life-cycle management, including onboarding, recruitment, training, employee termination, and of course, employee benefits. Basically, human resources managers are responsible for supporting the employees by updating company policies, maintaining records of employees and supporting their career aspirations and growth, facilitating employee education, training and supporting managers, ensuring employee wellbeing and welfare, and enforcing disciplinary action in an unbiased and prudent manner.

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I always wanted to pursue my higher education dream without quitting my job, and MUJ has made it possible for me through their online degrees. My online MCA degree has given me wings to fly and chase my career aspirations.

With one year of work experience in a hospital, I wanted to hone my managerial skills. So, I decided to pursue an online MBA in Healthcare Management. Since I’m also preparing for UPSC, pursuing an online MBA is the perfect choice and Online Manipal is playing a key role in enhancing my knowledge.  

I wanted to specialize in marketing, which is why I decided to start by pursuing an online BBA. As a working professional, an online degree was the best choice for me. The faculty at MUJ are experienced & guide us well and the student portal is user-friendly.

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Having completed my master’s in business, I wanted to switch to the in-demand domain of business analytics, and I found MAHE’s certification program to be one of the best picks for me. The best part about this online certification program is that I can study at my own pace.    

With 12 years of work experience in procurement and supply chain, I wanted to upskill in this domain. The curriculum of the online PGCP program by MAHE is industry-relevant and is helping me in applying my skills on the job. The e-tutorials are very helpful and cover in-depth topics.  

I have been working as a lab technician in Manipal University Jaipur for 8 years, I have good technical skills like video recording and editing. However, I wanted to improve my knowledge, so I decided to pursue an online MA JMC. I want to pursue my PhD after this online program, and I also hope to become a news anchor one day. 

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A PROJECT REPORT ON RECRUITMENT AND SELECTION

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The purpose of the study was to establish the challenges faced in employee retention at IAT. The research sought to: - establish how organization culture, Training, compensation, recruitment contribute to employee retention. The study results will be helpful to human resource managers in formulating effective employee retention techniques. The findings will be useful to the policy makers at the Ministry of Labour by providing an analysis on the factors that contribute to employee retention and propose possible policy interventions. The study will contribute to literature in the field of employee retention for reference by future researchers. Descriptive methodology was adopted with both quantitative and qualitative approaches. Stratified sampling technique was used to come up with seven homogeneous departmental strata while simple random sampling was applied to each stratum to come up with a sample size of 43. In collecting data, the study purposively selected seven managers one from each branch who were interviewed using an interview schedule and questionnaires self administered to the rest of the sample size. The study found that the organization experienced an average of 9 % employee loss annually. 55 % of respondents were between ages 28 to 37 years. The organization exercises a power culture that emphasizes human inequalities. 71 % of employees had attended training programs but only 45 % felt motivated after training. 51.6 % of respondents rated training programs as average. 69 % rated compensation scheme as below average while 60 % rated recruitment scheme as average. 72 % of employees who leave the organization are between the age of 28 and 37 years. The researcher recommends adoption of an open and friendly organizational culture to break the high “power distance”, implementation of a well planned Training program, a good succession plan and employee retention programs to deal with possible crisis situations, enforcement of guidelines and laws governing compensation of all job groups in both the public and private sectors by government, as well as fair and just recruitment programs.

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The purpose of this paper is to assess the recruitment and selection practices of public sector higher education institutions in Ghana. The research employed quantitative research approach with a descriptive survey design. Questionnaire was used to collect data from 128 respondents. Stratified and simple random sampling techniques were used to select the sample from the targeted population. Data processing was done using SPSS version 22. Results of the analyses showed, inter alia, the following; (a) Public sector higher education institutions in Ghana predominantly relies on recommendation as its main mode of employment; (b) Identification of available vacancies and delay in feedback after interviews were the two main challenges with the public sector higher education institutions in Ghana recruitment and selection practices. It is recommended that employee referrals (recommendation) though a good idea should be reduced, public sector higher education institutions in Ghana should make use of adverts (either print or electronic or both) in publicising its vacant positions.

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The purpose of this paper is to assess the recruitment and selection practices of public sector higher education institutions in Ghana. The research employed quantitative research approach with a descriptive survey design. Questionnaire was used to collect data from 128 respondents. Stratified and simple random sampling techniques were used to select the sample from the targeted population. Data processing was done using SPSS version 22. Results of the analyses showed, inter alia, the following; (a) Public sector higher education institutions in Ghana predominantly relies on recommendation as its main mode of employment; (b) Identification of available vacancies and delay in feedback after interviews were the two main challenges with the public sector higher education institutions in Ghana recruitment and selection practices. It is recommended that employee referrals (recommendation) though a good idea should be reduced, public sector higher education institutions in Ghana should make use of adverts (either print or electronic or both) in publicising its vacant positions. Keywords: Recruitment, Selection, Public Sector, Higher Education

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This study determines the relationship between Recruitment Management System (RMS) and Employee Procurement in the oil and gas sector in Rivers State, Nigeria. Given the increasing role of technology in human resource management, the study assumed that RMS through its candidate attraction, assessment, and hiring dimensions influences Employee Procurement in terms of human resource planning, recruitment, selection, employment contract, and induction and placement. For empirical evidence, a total population of 217 HR practitioners in the leading companies in the sector was considered for the study and a sample of 141 respondents were selected as derived from the Taro Yemen's formula. Out of the 141 copies of the questionnaire designed and distributed, 127 copies were returned and 121 copies were found useful for the study. The quasi-experimental survey design was adopted. The Spearman's correlation coefficient was used to analyze the data generated. The findings indicate significant and positive relationships between the Recruitment Management System (RMS) and Employee Procurement. Given the findings, the study concluded that Recruitment Management System affects employee procurement as it enables the attraction, assessment, and hiring of qualified job applicants using a variety of softwares. The study, therefore, recommended that organizations improve employee procurement through the use of recruitment management system.

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UTA College of Business offers competitive Part-Time MBA options, according to US News and World Report

Friday, Apr 19, 2024 • Thomas Johns : [email protected]

The University of Texas at Arlington Part-Time Master of Business Administration program has been ranked No. 60 out of 269 in 2024, according to U.S. News & World Report’s Best Graduate School Rankings.

“These new rankings are emblematic of the quality programs that we produce and, further, demonstrate to our students that they receive an education on par with the best programs in the country,” said Harry Dombroski, University of Texas at Arlington College of Business Dean. The program is ranked No. 7 in Texas and No. 38 for public programs. The UTA Part-Time MBA program also tied with larger universities in the rankings. “We are privileged to have such a driven staff and student body that continuously sets us apart from many of our peers and keeps us competitive with larger institutions such as Oklahoma State University and the University of Arizona,” Dombroski said. “Our competitive program continues to put the University of Texas at Arlington College of Business on the map for prospective and continuing students from not only the U.S., but the international community as well.” The Part-Time MBA program at UTA offers students versatile paths to success, not only in concentrations, but also in location and learning mediums, which uniquely sets it apart from other competing programs. "A special quality of the UTA Part-Time MBA is the level of flexibility we provide our students. An MBA student can choose from 13 different areas of concentration, take classes in-person at our Arlington or Fort Worth Campuses, or choose to complete their degree with online options,” said Dr. Fernando Jaramillo, University of Texas at Arlington College of Business Associate Dean of Students and Programs. “We are very proud to deliver a quality degree in the location and modality that best suits the needs of our students." U.S. News & World Report uses a number of factors in ranking universities’ part-time M.B.A. programs, including average peer assessment, entrance exams, grade point average, and work experience. To see the full methodology visit Methodology: 2024 Best Part-Time MBA Rankings (usnews.com) . For the full US News and World Report Part-Time MBA Rankings, visit https://www.usnews.com/best-graduate-schools/top-business-schools/part-time-rankings .

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