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Golf Course Business Plan

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Are you an avid golfer dreaming of owning a golf course? Solid plan.

Investing in a golf course has several of its own benefits, like personal satisfaction and huge profit potential, but it’s a big-ticket investment, and you need a solid business plan to succeed.

Need help writing a business plan for your golf course?

You’re at the right place. Our golf course business plan template will help you get started.

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How to Write A Golf Course Business Plan?

Writing a golf course business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

Highlight the products and services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of golf course you run and the name of it. For instance, here are some of the most common types of golf course businesses:

  • Public golf course
  • Indoor golf course
  • Private golf club
  • Resort golf club
  • Executive golf course
  • Championship golf course
  • Describe the legal structure of your golf course business, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your golf course business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe the Golf Course:

Golf equipment and cart rental:, customer support & maintenance, additional services:.

In short, this section of your golf course plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your golf club business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your golf course business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & accessories:.

Include the list of equipment and accessories required for your day-to-day business operations, such as golf clubs, balls, tees, and other golf-related accessories.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your golf course business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the golf course industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your golf course business plan should only include relevant and important information supporting your plan’s main content.

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This sample golf course business plan will provide an idea for writing a successful golf course plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our golf course business plan pdf .

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Frequently asked questions, why do you need a golf course business plan.

A business plan is an essential tool for anyone looking to start or run a successful golf course business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your golf course business.

How to get funding for your golf course business?

There are several ways to get funding for your golf course business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your golf course business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your golf course business plan and outline your vision as you have in your mind.

What is the easiest way to write your golf course business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any golf course business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Golf Course Business Plan

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Golf Course Business Plan Template

Written by Dave Lavinsky

Golf Course Business Plan

You’ve come to the right place to create your Golf Course business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Golf Courses.

Below is a template to help you create each section of your Golf Course business plan.

Executive Summary

Business overview.

Savannah Oaks Golf Course is a newly established, full-service golf course business in Savannah, Georgia. Savannah Oaks Golf Course will be the most reliable, cost-effective, and efficient choice for customers who live in Savannah and the surrounding communities. Savannah Oaks Golf Course will provide a comprehensive menu of golf and golf-related products and services for any individual to utilize. Their full-service approach includes a comprehensive menu of golf packages, golf attire and accessories, meals, private club memberships, and event venue rentals. The average cost for a round of golf will be $55 per player.

Savannah Oaks Golf Course will be able to provide golf experiences on twin 18-hole courses, dining and event venue services, golf apparel and accessories, private club memberships and golf club and cart rentals. The team of golf professionals and golf managers are highly qualified and experienced in golf pro services, golf shop management, grounds maintenance and event sales and management. The Savannah Oaks Golf Course solution removes all headaches and issues of reserving a round of golf, finding meal services, engaging a golf pro, and purchasing golf-related items. It also ensures all issues around event venues and catering plans are taken care of expeditiously, while delivering the best customer service.

Product Offering

The following are the products and services that Savannah Oaks Golf Course will provide:

  • Two 18-hole championship golf courses providing play to the public
  • Restaurant meal services
  • Bar beverage services
  • Golf lessons
  • Event venue and catering services
  • Golf apparel and accessories
  • Private memberships within clubs
  • Golf club purchase
  • Golf club rental

Customer Focus

Savannah Oaks Golf Course will target all golfers in Savannah, Georgia. They will also target event venue customers and those who seek catering services. They will target the general public and tourists in the greater Savannah area. They will target those individuals who want to learn to play golf. They will target individuals seeking golf apparel and accessories for golfers.

Management Team

Savannah Oaks Golf Course will be owned and operated by Stuart Halverson. He recruited Tom Martin as the Golf Professional and Mitch Simpson as the Golf Course Manager.

Stuart Halverson is a graduate of Duke University, having earned a master’s degree in Business Administration. He is the former owner of an 18-hole golf course in North Carolina, which he sold two years ago at a substantial profit. Stuart’s exceptional leadership skills combined with his love for the game of golf has led him to multiple winning relationships built around golf, each of which has brought additional profits and successes to this business maven.

Tom Martin has been recruited to provide Golf Pro services to golfers and those who want lessons in golfing. He formerly held the same position at the golf course owned by Stuart Halverson. He will be the Senior Golf Pro at Savannah Oaks Golf Course.

Mitch Simpson will be the Golf Course Manager, overseeing and directing everything related to the grounds of both 18-hole golf courses, including maintenance, re-seeding, aerating, and landscaping. Cart path oversight and course changes are also under his direction.

Success Factors

Savannah Oaks Golf Course will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified team of Savannah Oaks Golf Course.
  • Comprehensive menu of services and products that will support the game of golf, sale of golf items, golf clubs, and private memberships to golf groups.
  • Dining experiences in the dining room and bar service for beverages.
  • Event venue offerings that include the dining room, great room, club room and bar areas.
  • Also included are select outdoor settings situated across the golf course. Golf lessons with the golf pro or other representatives
  • Savannah Oaks Golf Course offers the best pricing in town. Their pricing structure is the most cost effective in comparison to the competitors within the Savannah region.

Financial Highlights

Savannah Oaks Golf Course is seeking $200,000 in debt financing to launch its twin 18-hole golf courses and adjoining facilities. The funding will be dedicated toward securing the office space and purchasing golf equipment and inventory, along with office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Working capital: $10,000

The following graph outlines the financial projections for Savannah Oaks Golf Course.

Savannah Oaks Golf Course Pro Forma Projections

Company Overview

Who is savannah oaks golf course.

  Savannah Oaks Golf Course will be able to provide golf experiences on twin 18-hole courses, dining and event venue services, golf apparel and accessories, private club memberships and golf club and cart rentals. The team of golf professionals and golf managers are highly qualified and experienced in golf pro services, golf shop management, grounds maintenance and event sales and management. The Savannah Oaks Golf Course removes all headaches and issues of reserving a round of golf, finding meal services, engaging a golf pro, and purchasing golf-related items. It also ensures all issues around event venues and catering plans are taken care of expeditiously while delivering the best customer service.

Savannah Oaks Golf Course History

The Savannah Oaks Golf Course is owned and operated by Stuart Halverson. Stuart is a graduate of Duke University, having earned a master’s degree in Business Administration. While a student at Duke, Stuart improved his golf game and joined the golf team representing Duke University in tournaments around the U.S. The bond formed with his fellow golf team members has survived through the twenty years since their graduation.

Stuart is the former owner of an 18-hole golf course in North Carolina, which he sold two years ago at a substantial profit. Stuart’s exceptional leadership skills combined with his love for the game of golf has led him to multiple winning relationships built around golf, each of which has brought additional profits and successes to this business maven.

Mitch Simpson will be the Golf Course Manager, overseeing and directing everything related to the grounds of both 18-hole golf courses, including maintenance, re-seeding, aerating, and landscaping. Cart path oversight and course changes are also under his direction. Mitch also held the same position at the golf course formerly owned by Stuart Halverson.

Since incorporation, Savannah Oaks Golf Course has achieved the following milestones:

  • Registered Savannah Oaks Golf Course as a C-corporation to transact business in the state of Georgia.
  • Has a contract in place at one the grounds of an established golf course to set up Savannah Oaks Golf Course in taking over the twin courses, purchasing the buildings and to set up its office space and golf shop including 10,000 square feet of space.
  • Stuart, Tom and Mitch have each reached out to numerous contacts to include Savannah Oaks Golf Course in recommendations and referrals.
  • Began recruiting a staff for the Savannah Oaks Golf Course, along with office personnel to oversee administrative offices.

Savannah Oaks Golf Course Services

The following will be the products and services Savannah Oaks Golf Course will provide:

  • Golf lessons with the golf pro or other representatives
  • Savannah Oaks Golf Course offers the best pricing for a golf experience. Their pricing structure for golf, event coordination, golf lessons, and related services is the most cost effective in comparison to the competitors within the Savannah region.

Industry Analysis

The golf and golf course industry is expected to grow by 12% annually over the next five years to over $126 billion in the U.S. The growth will be driven by an increased interest in the game of golf by those who never played before the pandemic. When the pandemic hit, many individuals were considered remote workers who completed their work early and then played golf for the remainder of the day, which greatly increased the number of players on public golf courses. The sport was one of only a few sporting activities that remained open during the epidemic. Costs will likely be reduced as increased interest in the sport will increase revenue gains across the board and more young golfers, who learned to play during the pandemic, will come of age and add further to the golfer demographics. Complementary services to golf courses, such as catering services and event venues, have added to the increased profits for golf courses, along with a significant number of golf lessons, accessories and golf clubs that can be acquired at a golf course.

Customer Analysis

Demographic profile of target market.

Savannah Oaks Golf Course is a public golf course that will target all golfers in the greater Savannah, Georgia region. They will also target event venue customers and those who seek catering services. They will target the general public and tourists in the greater Savannah area who desire meals at the dining room or beverages in the bar of the clubhouse, which is open to the public. They will target those individuals who want to learn to play golf. They will target individuals seeking golf apparel and accessories for golfers.

Customer Segmentation

The Savannah Oaks Golf Course will primarily target the following customer profiles:

  • Individual golfers
  • Public and private golf membership clubs or teams
  • Diners seeking meals in the dining room of the clubhouse Golfers or other individuals seeking beverages in the bar of the clubhouse Individuals seeking event coordination and venue rentals, including catering Individuals seeking golf apparel, golf accessories and/or golf clubs
  • Diners seeking meals in the dining room of the clubhouse
  • Golfers or other individuals seeking beverages in the bar of the clubhouse
  • Individuals seeking event coordination and venue rentals, including catering
  • Individuals seeking golf apparel, golf accessories and/or golf clubs

Competitive Analysis

Direct and indirect competitors.

Savannah Oaks Golf Course will face competition from other companies with similar business profiles. A description of each competitor company follows:

St. Thomas Golf Club

St. Thomas Golf Club is a private membership golf course, offering one 18-hole championship golf course, driving range, and a clubhouse with amenities including a dining room, bar, ballroom, private lounges for men and women, club room, golfing lessons, golf accessories and golf clubs, and a golf pro shop.

The owners of the St. Thomas Golf Club are Randy and Heidi Stromberger who hold equal ownership and who registered the golf course as a privately-held C-corporation in Savannah, Georgia. The membership of the St. Thomas Golf Club currently has 1,589 adult members with 3,441 minors included. Events are built around golf, with tournaments each quarter, dinners, dances and other social events included. There is a sizable golf pro shop, where apparel and golf accessories are offered. The premises are not available for rent unless a golf membership is held.

To buy into a golf membership, when memberships are available, one must be nominated to join and then pay the buy-in fee of $100,000. In addition, yearly dues of $20,000 are required per couple, with children or minors adding another $4,500 to the total. Monthly charges for use of the dining room and bar must be at least $300 per month or the under-usage is charged to the member household on a monthly basis. The public is not invited to the dining room, bar, or ballroom, except by express invitation from a member who is authorized to do so. Once a year, membership nominations are collected, voted upon by the members, and offered to potential members who qualify.

Buford Pitch & Putt

Buford Pitch & Putt is a nine-hole executive course located in Buford, Georgia. It is owned and operated by Tammy Lovine and her son, Tommy, who registered the company as an LLC in the state of Georgia. The public course accepts all individuals interested in playing a 9-hole course with short fairways, which is designed to improve the “short game” of golfers. The cost per round is $30. There are no clubhouse facilities, dining room or golf pro shop. There is a golf cart beverage and snack service that travels the cart path throughout the day, offering snacks and beverages to golfers on the course.

Buford Pitch & Putt is a direct competitor to Savannah Oaks Golf Course, in that golf is offered to the public. However, it is an indirect competitor in that the majority of services and products offered by Savannah Oaks are not offered by the pitch and putt course. The motto of Buford Pitch & Putt is, “Pitch It Short to Win it Big!” One of the best aspects of Buford Pitch & Putt is the driving range with real turf for practice and a ball machine that offers 20 driving range golf balls by the bucket for $1.

Tierra Sunrise Golf Course

Tierra Sunrise Golf Course is owned and operated by Liam Nicholson, who registered the company as a C-corporation in the city of Savannah, Georgia. The single 18-hole golf course is a direct competitor, and a registered “Troon” golf course, in that the undulations of the fairways are extensive and similar to those in the UK. The course is considered “difficult, but exciting” to play, inviting experienced golfers to improve their games on the course. Individuals who are not experienced would probably not choose to play this course.

Tierra Sunrise Golf Course includes a snack bar and indoor eating area, a bar that is open in the afternoons, and a golf pro shop that offers golf lessons, golf apparel and golf accessories. The average cost for a round of golf is $150 per person, with golf cart rentals an additional charge. The owner, Liam Nicholson, is currently working with the city of Savannah to increase the size of his holdings to build another, less-difficult, course on the property and adjacent land.

Competitive Advantage

Savannah Oaks Golf Course will be able to offer the following advantages over their competition:

  • Event venue offerings that include the dining room, great room, club room and bar areas. Also included are select outdoor settings situated across the golf course.

Marketing Plan

Brand & value proposition.

Savannah Oaks Golf Course will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees that is able to provide a comprehensive set of services and products for golfers who enjoy the game of golf and adjoining services and amenities.
  • Reasonably-priced rates for the choice of two 18-hole championship courses.
  • Event venues and catering services for private parties.
  • No private fees for golf or amenities; public welcome.
  • Experience level of golf professionals
  • No quotas or monthly costs associated with golf games.
  • Unbeatable pricing for value received.

Promotions Strategy

The promotions strategy for the Savannah Oaks Golf Course is as follows:

Word of Mouth/Referrals

Savannah Oaks Golf Course has built up an extensive list of contacts over the years by providing exceptional service and expertise to golfers at the formerly-owned golf course. These golfers and families have become loyal to the owner and golf professionals now associated with the Savannah Oaks Golf Course. As such, the former golf associates will spread the word about the opening of this golf course and offer referrals to those interested in playing one of the two courses. The former customers will also recommend the dining room, bar and facilities that can be rented.

Professional Associations and Networking

Stuart Halverson, owner of Savannah Oaks Golf Course, holds extensive memberships and association ties across the U.S. He will begin networking to include associates or business personnel to both visit his new course and refer others to the new course. In addition, Stuart will offer the location and amenities to any of the association memberships he holds at no charge for services required during the first three months of business.

Print Advertising

Direct mailers will be sent to each household in Savannah, Georgia. These mailers will announce the launch and opening months of discounts and specials at the golf course and in the dining room and bar. Packages for golf plus dinner will be offered at a discount. The direct mailers will go out shortly before the launch of the golf course with an invitation to everyone to visit and check out the facilities on opening day.

Website/SEO Marketing

Savannah Oaks Golf Course will utilize their in-house website building skills to design their website. The website will be well organized, informative, and list all the services that the Savannah Oaks Golf Course is able to provide. The website will also list their contact information and list their tee time reservations with a payment portal linked to the website. The golf pro will also manage the website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Savannah public golf course” or “golf course near me”, Savannah Oaks Golf Course will be listed at the top of the search results.

The pricing of Savannah Oaks Golf Course will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Savannah Oaks Golf Course. Operation Functions:

  • Stuart Halverson will be the Owner and President of the business. He will oversee all staff and manage business development. Stuart has spent the past year recruiting the following staff:
  • Mitch Simpson will be the Golf Course Manager, overseeing everything related to the grounds of both 18-hole golf courses, including maintenance, re-seeding, aerating, and landscaping. Cart path oversight and course changes are also under his direction.
  • Tom Martin has been recruited to provide golf pro services to golfers and teach golf lessons. He will be the Senior Golf Pro at Savannah Oaks Golf Course.
  • Danni Alverado will be the Staff Accountant who will provide all accounting, tax payments, and monthly financial reporting.
  • Lilia Samuels will be the Senior Chef and Manager of the dining room and bar areas. She will choose the menus, oversee all food prep and manage staff of all serving areas.

Milestones:

Savannah Oaks Golf Course will have the following milestones completed in the next six months.

  • 5/1/202X – Finalize contract to lease building spaces
  • 5/15/202X – Finalize personnel and staff employment contracts for the Savannah Oaks Golf Course
  • 6/1/202X – Finalize contracts with golf products/food/beverage distributors and wholesalers
  • 6/15/202X – Begin networking at association and industry events
  • 6/22/202X – Begin moving into Savannah Oaks Golf Course office
  • 7/1/202X – Savannah Oaks Golf Course opens for business

Financial Plan

Key revenue & costs.

The revenue drivers for Savannah Oaks Golf Course are the golf course fees they will charge to players who choose to golf at one of the Savannah Oaks Golf Courses. The green fees are within the moderate range, making the course play an exceptional value for the money.

The cost drivers will be the overhead costs required in order to staff the golf course management personnel and other staff members. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Savannah Oaks Golf Course is seeking $200,000 in debt financing to launch its golf course business. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print marketing and networking costs. The breakout of the funding is below:

  • Marketing costs: $10,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Golfers Per Month: 120
  • Average Fees per Month: $67,500
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, golf course business plan faqs, what is a golf course business plan.

A golf course business plan is a plan to start and/or grow your golf course business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Golf Course business plan using our Golf Course Business Plan Template here .

What are the Main Types of Golf Course Businesses? 

There are a number of different kinds of golf course businesses , some examples include: Membership Only Golf Course, Community Golf Course, and Public Golf Course.

How Do You Get Funding for Your Golf Course Business Plan?

Golf Course businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Golf Course Business?

Starting a golf course business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Golf Course Business Plan - The first step in starting a business is to create a detailed golf course business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your golf course business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your golf course business is in compliance with local laws.

3. Register Your Golf Course Business - Once you have chosen a legal structure, the next step is to register your golf course business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your golf course business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Golf Course Equipment & Supplies - In order to start your golf course business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your golf course business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Golf Course Business Plan Template

Written by Dave Lavinsky

golf course business plan

Golf Course Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their golf courses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a golf course business plan step-by-step so you can create your plan today.

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What is a Golf Course Business Plan?

A business plan provides a snapshot of your golf course business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Golf Course

If you’re looking to start a golf course, or grow your existing golf course, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your golf course in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Golf Courses

With regards to funding, the main sources of funding for a golf course are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a golf course. Venture capitalists will usually not fund a golf course. They might consider funding a golf course with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results. With that said, personal savings and bank loans are the most common funding paths for golf courses.

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How to write a business plan for a golf course.

If you want to start a golf course or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of golf course you are operating and the status. For example, are you a startup, do you have a golf course that you would like to grow, or are you operating golf courses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the golf industry. Discuss the type of golf course you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of golf course you are operating.

For example, you might operate one of the following types of golf courses:

  • Membership Only Golf Course : this type of golf course is available to patrons who purchase a membership to the golf course and tends to be more exclusive and high-end with a pro shop.
  • Community Golf Course: this type of business is located in an upscale community whose residents are at a higher income level and is often on an invite-only membership option.
  • Public Golf Course: this type of golf course is open to the public and accepts golfers from all walks of life. It may also include a driving range.

In addition to explaining the type of golf course you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of members signed up, number of positive reviews, complete construction of all 18 holes, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the golf industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the golf industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your business plan:

  • How big is the golf industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your golf course? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families, retirees, avid golfers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of golf course you operate. Clearly, prospective golfers would respond to different marketing promotions than retirees, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most golf courses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other golf courses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes country clubs, community centers and recreation centers. You need to mention such competition as well.

With regards to direct competition, you want to describe the other golf courses with which you compete. Most likely, your direct competitors will be golf courses located very close to your location.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ business, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of golfers do they serve?
  • What types of club house services and products do they provide?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better accommodations?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a golf course, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of golf course company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a golf course, will you provide tennis, racquetball, a restaurant, etc?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your golf course company. Document your location and mention how the location will impact your success. For example, is your golf course located in a new up-and-coming high-end neighborhood, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your golf course marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your golf course, including daily landscaping, cleaning equipment, cleaning and maintaining golf carts and holding staff meetings with employees and caddies.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 50th membership or tee time, or when you hope to reach $X in revenue. It could also be when you expect to expand your golf course to a new city or area of town.  

Management Team

To demonstrate your golf course’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing golf courses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing golf courses or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

golf course sales growth

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your golf course, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

golf course business costs

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a golf course:

  • Location build-out including golf course design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your golf course land lease or architectural renderings of the golf course.  

Putting together a business plan for your golf course is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the golf course industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful golf course.  

Golf Course Business Plan FAQs

What is the easiest way to complete my golf course business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Golf Course Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of golf course business you are operating and the status; for example, are you a startup, do you have a golf course business that you would like to grow, or are you operating a chain of golf course businesses?

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How to Start a Profitable Golf Course Business [11 Steps]

Nick

By Nick Cotter Updated Feb 02, 2024

image of a golf course business

Business Steps:

1. perform market analysis., 2. draft a golf course business plan., 3. develop a golf course brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for golf course., 6. open a business bank account and secure funding as needed., 7. set pricing for golf course services., 8. acquire golf course equipment and supplies., 9. obtain business insurance for golf course, if required., 10. begin marketing your golf course services., 11. expand your golf course business..

Before teeing off your golf course business, a comprehensive market analysis is crucial. This step will help you understand the competitive landscape, demand for golf, and the preferences of your potential customers. Here's how to approach it:

  • Research the local demographic: Look into the age, income, and interests of people in the area to ensure there's a market for golf.
  • Analyze competitors: Identify existing golf courses in the region, evaluate their offerings, and consider what you can do differently to attract golfers.
  • Understand industry trends: Stay informed about golf industry trends, including technological advancements and shifts in consumer behavior.
  • Assess the economic climate: Examine the local and broader economy to predict how it may impact discretionary spending on leisure activities like golf.
  • Consider land and climate: Ensure the local climate is conducive to golf and that you have access to suitable land for a course that meets your vision.
  • Gather feedback: Conduct surveys or focus groups with potential customers to gauge interest and collect input on desired features or services.

image of a golf course business

Are golf course businesses profitable?

The profitability of golf course businesses varies significantly and is dependent on a number of factors, such as location, size, amenities, conditions of the course, and operating costs. The most successful golf courses have a solid plan for driving revenues and carefully managing expenses.

Creating a comprehensive business plan is essential when starting a golf course as it will guide your venture's direction and help secure funding. This plan should encompass all key aspects of the business, from market analysis to operational strategies. Here are the crucial elements to include in your golf course business plan:

  • Executive Summary: A brief overview of your golf course concept, including the business model, vision, and unique value proposition.
  • Market Analysis: Research on your target demographic, market trends, competition, and pricing strategy.
  • Course Design and Facilities: Detailed description of the golf course layout, number of holes, practice areas, and additional amenities such as a pro shop or restaurant.
  • Operations Plan: Outline day-to-day operations, management structure, staffing needs, equipment, and maintenance procedures.
  • Marketing and Sales Strategy: How you plan to attract and retain customers, through advertising, partnerships, and customer service policies.
  • Financial Projections: Projected cash flow, income statements, balance sheets, and a break-even analysis for several years ahead.
  • Funding Requirements: Capital needed to start and sustain the business, including potential sources of funding and investment opportunities.

How does a golf course business make money?

Golf course businesses make money by charging customers for access to their courses, merchandise, and lessons. Additionally, golf courses may rent out carts and equipment to visitors. They may also gain income from membership fees and hosting tournaments. Restaurants and bars located on the course may provide an additional source of money. A target audience for a golf course business could be local communities looking for a place to hold tournaments as well as vacationers looking for a place to spend time outdoors and practice their swing.

Developing a brand for your golf course is crucial in setting your business apart from the competition and attracting your target audience. Your brand encompasses the identity, values, and experience you wish to convey to your customers. Here are key steps to help shape your golf course brand:

  • Identify Your Unique Selling Proposition (USP): Determine what makes your golf course different. This could be your location, course design, amenities, or the type of experience you offer.
  • Define Your Target Audience: Understand who your ideal customers are, including their demographics, interests, and what they value in a golfing experience.
  • Choose a Memorable Name and Logo: Your name and logo should be distinctive, easy to remember, and reflect the essence of your golf course's character.
  • Create a Consistent Visual Identity: Apply your color scheme, typography, and visual elements consistently across all marketing materials and physical spaces to establish brand recognition.
  • Develop a Brand Voice and Messaging: Your communication style, whether it's professional, friendly, or luxurious, should align with your brand identity and resonate with your audience.
  • Engage with Customers: Build relationships with your customers through excellent service and consistent engagement on social media and other marketing channels.

How to come up with a name for your golf course business?

With so many golf courses out there, coming up with a unique name for your business can be difficult. Before settling on a name for your golf course business, brainstorm different ideas related to the type of service you offer. Consider words that signify strength, success, and inspiration, as well as evocative terms that capture the essence of the game itself. Additionally, think about including the local area or region in your business name to give customers a sense of culture and staying power that resonates within their local community. Finally, make sure your chosen name is easy to remember and pronounce--it should emphasize the key aspects of your golf course while being catchy and memorable.

image of ZenBusiness logo

Formalizing your business registration is a critical step in laying the legal foundation for your golf course business. It involves selecting a business structure, registering with the appropriate authorities, and acquiring necessary licenses and permits. Here's how to navigate this process:

  • Choose a Business Structure: Decide whether to form an LLC, corporation, partnership, or sole proprietorship. Each has its own legal and tax implications.
  • Register Your Business Name: Check for name availability and register your business name with the state's Secretary of State office or similar entity.
  • Obtain an EIN: Apply for an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan on hiring employees.
  • Register for Taxes: Register with your state's taxation department to obtain any required state tax identification numbers.
  • Acquire Necessary Permits and Licenses: Contact your local city or county government to determine what specific permits and licenses you need to operate a golf course, such as a business license, land use permits, and liquor licenses.
  • Comply with Zoning Laws: Ensure that your golf course complies with local zoning laws, which may dictate where you can locate your business and what activities are permissible.

Resources to help get you started:

Tap into a treasure trove of resources specifically curated for golf course entrepreneurs to gain market insights, refine operational strategies, and foster business growth:

  • Golf Course Industry Magazine: Offers the latest news, trends, and best practices for golf course management and maintenance. Visit Website
  • National Golf Foundation (NGF): Provides comprehensive golf industry reports, market analysis, and insights on consumer behavior. Visit Website
  • Golf Business News: A leading source for the business side of golf, including market trends, new technology, and management strategies. Visit Website
  • Golf Inc. Magazine: Offers strategic advice and case studies on golf course management, development, and investment. Visit Website
  • The United States Golf Association (USGA): Provides resources on maintaining golf courses, including environmental best practices and sustainability efforts. Visit Website

Starting a golf course business involves several legal steps to ensure that the establishment is compliant with local, state, and federal regulations. Before you can welcome the first players, acquiring the necessary licenses and permits is crucial to operating legally and avoiding any future legal complications. Below is a guide to help you understand what you need to secure:

  • Land Use and Zoning Permits: Ensure your land is zoned for a golf course and obtain any required conditional use permits.
  • Environmental Permits: Due to the potential impact on the environment, secure permits related to water usage, pesticide application, and habitat protection.
  • Building Permits: If you plan to construct new buildings or modify existing structures, you'll need the appropriate building permits from your local municipality.
  • Liquor License: If you intend to sell alcohol on the premises, a liquor license is necessary, which can vary greatly depending on your location.
  • Business License: Obtain a general business license to operate within your city or county legally.
  • Health and Safety Permits: If your golf course includes a restaurant or snack bar, health department permits for food service are required.

What licenses and permits are needed to run a golf course business?

To run a golf course business, you will need a variety of permits and licenses, including a business license from your local municipality, an operating permit from your local water agency, a pesticide application license if you are using or selling pesticides, and a turfgrass management license if you plan to offer services related to turfgrass management. Additionally, you may require an alcohol license if you plan to serve and/or sell alcohol at your golf course. Finally, depending on local regulations, you may be required to have special insurance in order to legally operate the business.

Starting a golf course business requires careful financial management, and step six is crucial for organizing your finances and ensuring you have the capital needed to sustain and grow your venture. Opening a business bank account will help keep your personal and business finances separate, which is essential for tax purposes and financial clarity. Here’s how you can go about this step:

  • Research banks that offer business banking services and compare their fees, services, and customer support. Choose one that best fits your business needs.
  • Prepare the necessary documentation, which typically includes your business license, EIN (Employer Identification Number), ownership agreements, and personal identification.
  • Once your account is open, set up a system for monitoring your business finances, such as online banking or financial management software.
  • Explore different funding options if necessary, such as a business loan, investors, or a line of credit. Make sure to understand the terms and conditions associated with each funding source.
  • Prepare a detailed business plan to present to potential lenders or investors, highlighting the profitability and growth potential of your golf course.
  • Consider government grants or local small business programs that may offer financial support to new enterprises in your area.

Setting the right prices for your golf course services is crucial for attracting customers and ensuring profitability. It is important to consider the cost of maintenance, the competitive landscape, and the perceived value of the experience you are offering. Here are some guidelines to help you set your pricing:

  • Analyze the market: Research local competitors to understand the going rates for similar services. Ensure your prices are competitive but also reflect the quality of your course and services.
  • Cost-plus pricing: Calculate the total cost of operating your course, including maintenance, labor, and overhead costs. Add a reasonable markup to ensure profitability.
  • Value-based pricing: Consider the unique aspects of your golf course that may command a higher price point, such as a renowned designer, location, or exclusive amenities.
  • Dynamic pricing: Adopt a dynamic pricing strategy that allows you to adjust rates based on demand, time of day, season, or occupancy.
  • Membership and packages: Offer memberships or package deals to encourage repeat business and upfront revenue. Provide various tiers to cater to different budget levels and usage patterns.
  • Discounts for special groups: Consider offering discounts to seniors, students, or local residents to foster community engagement and loyalty.

What does it cost to start a golf course business?

Initiating a golf course business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $3775000 for launching such an business. Please note, not all of these costs may be necessary to start up your golf course business.

Starting a golf course entails not only meticulous planning but also acquiring the right equipment and supplies. Ensuring you have all the necessary tools and amenities is vital for providing an excellent experience for golfers. Below is a guide to help you get started on equipping your golf course effectively:

  • Mowing Equipment: Purchase specialized mowers for greens, fairways, tees, and roughs to maintain turf at appropriate heights.
  • Golf Carts: Provide electric or gas-powered golf carts for players to navigate the course comfortably.
  • Golf Course Accessories: Stock up on flags, signs, ball washers, tee markers, and benches for a complete golfing experience.
  • Irrigation Supplies: Invest in an efficient irrigation system to keep the turf healthy and conserve water.
  • Maintenance Tools: Equip your grounds crew with aerators, spreaders, sprayers, and hand tools for course upkeep.
  • Pro Shop Inventory: Offer golf clubs, balls, gloves, and apparel for sale or rental to accommodate players' needs.
  • Practice Range Equipment: Include driving nets, putting greens, and range balls for golfers to warm up and practice.
  • Refreshment Supplies: Set up a snack bar or beverage cart with snacks, drinks, and possibly a liquor license for on-course refreshments.

List of software, tools and supplies needed to start a golf course business:

  • Golf Course Software - approx. $1,000
  • Golf Course Management Tools - approx. $500
  • Website Design & Hosting Services - approx. $800
  • Golf Club Memberships - approx. $50/month
  • Golf Course Equipment - approx. $3,000
  • Marketing Software & Services - approx. $300/month
  • Point of Sale System - approx. $1,000
  • Golf Course Supplies - varies by need
  • Bookkeeping Software & Services - varies by need
  • Security Systems & Monitoring Services - varies by need

When starting a golf course business, obtaining the right insurance coverage is crucial for protecting your investment and ensuring the smooth operation of your enterprise. Here are some key steps to secure the necessary business insurance:

  • Research different types of insurance policies specific to golf courses, such as general liability, property insurance, commercial auto, workers' compensation, and professional liability.
  • Consult with an insurance broker or agent who has experience in the golf industry to provide insights on coverage options and help tailor a policy that fits the unique needs of your golf course.
  • Consider additional coverage for golf carts, equipment, and any special events you plan to host on the premises.
  • Shop around and compare quotes from multiple insurance providers to find the most comprehensive coverage at a competitive rate.
  • Review and understand the terms, conditions, and exclusions of the insurance policy before purchasing to ensure it provides adequate protection for all aspects of your golf course business.
  • Stay informed about changes in insurance regulations and update your coverage as necessary to remain compliant with local and state requirements.

Marketing your golf course is crucial for attracting golfers and establishing a reputation. A strategic marketing plan can help you highlight the unique aspects of your course, promotions, and events. Here are key steps to effectively market your golf course services:

  • Develop a strong brand identity that resonates with your target audience, including a memorable logo, slogan, and consistent messaging across all platforms.
  • Launch a professional website that showcases the beauty of your golf course, provides easy booking options, and includes essential information for visitors.
  • Utilize social media platforms to engage with the community, share updates, and run targeted advertising campaigns to reach potential customers.
  • Offer introductory promotions, such as discounted tee times or bundled packages, to attract first-time visitors and encourage word-of-mouth referrals.
  • Partner with local businesses and hotels to offer joint promotions, expanding your reach to tourists and corporate clients.
  • Host events and tournaments that can draw attention and participants from various locations, further promoting your golf course.
  • Invest in search engine optimization (SEO) to improve your online visibility and make it easier for potential customers to find your services.
  • Gather and showcase testimonials and reviews from satisfied customers to build trust and credibility with prospective golfers.

As your golf course business matures, expanding your offerings can help attract a broader clientele and increase revenue streams. Consider ways to enhance the customer experience and diversify your services to stand out in the competitive golf industry. Here are some strategies to expand your golf course business:

  • Develop additional amenities such as a driving range, putting green, or a mini-golf area to cater to different skill levels and interests.
  • Offer golf lessons and clinics led by professional instructors to help players improve their game and attract new customers.
  • Host tournaments and events to increase visibility and provide networking opportunities for members and sponsors.
  • Upgrade your clubhouse facilities to include a pro shop, restaurant, or event space for social gatherings and corporate functions.
  • Implement a loyalty program or membership packages to encourage repeat business and create a community of regular golfers.
  • Invest in course beautification and maintenance to ensure top playing conditions and aesthetically pleasing surroundings.
  • Explore partnerships with local hotels or resorts to offer stay-and-play packages, appealing to tourists and travelers.

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A Sample Golf Course Resort Business Plan Template

Do you want to start a golf course resort and need to write a plan? If YES, here is a sample golf course business plan template & FREE feasibility report. If you are looking for a business to establish as a sport enthusiast, you should think towards building a golf course or golf resort.

Building a golf resort in an area that has loads of golf lovers but fewer golf courses can be very lucrative. Golf is a global sport and people who love the game will always look for ways to play the game much more than watching people play it.

The real deal in starting a sport facility business such as golf resort is securing a big facility that is large enough to contain a full sized golf course including spectator’s stand, changing room, swimming pool, and enough parking space.

What It Takes to Open a Golf Course?

Starting your own private golf resort is not an easy task to accomplish. It requires a complete project team and solid capital base to be able to achieve your dream of opening your own private golf resort. As a matter of fact, it requires long term planning to successfully build a golf resort from the scratch to finish.

But if you don’t have enough time to spend, you can as well source for golf resorts that are put – up for sale. One of the draw backs of buying over a golf resort is that you can’t change the location.

One of the ways you can make money from your golf resort is to organize standard golf tournaments in your golf resort. The truth is that if you have big corporations to sponsor your golf tourney, you will sure attract some of the finest golfers within your country and even outside your country.

A Sample Golf Course & Resort Business Plan Template

1. industry overview.

A golf course is an area of land laid out for golf with a series of 9 or 18 holes each including tee, fairway, and putting green and often one or more natural or artificial hazards —called also golf links. A standard full-scale golf course has 125 to 175 acres (51 to 71 hectares).

The Golf Courses & Country Clubs Industry is basically engaged in operating golf courses and country clubs that have dining and recreational facilities et al. These facilities typically provide food and beverage services, equipment rental services and golf instruction et al.

Golf courses can be public, private, semiprivate or an extension of a private country club. Activities in this industry does not include businesses that engage in golf driving ranges, miniature golf courses and resorts and hotels that have on-site golf courses.

In recent time, the industry is experiencing steady growth in the last five years due to steady rising consumer expenditure on recreation and culture, and growing spectator sport participation. Despite the fact that overall sport participation is currently at same level as it was in the last five years, participation in amateur sports peaked in 2012 and 2013, which boosted revenue for operators of local, community and grassroots facilities.

Government investment into large-scale sport infrastructure projects is a key source of revenue for industry participants and major redevelopments have also contributed to revenue growth over the last five years.

Golf course green fees comprise the largest source of revenue for the industry, generating 33.9%. Green fees are fees paid by golfers who are not members of a country club but wish to play an individual round of golf. According to data from the National Golf Foundation, golf participation rates have been falling for the past decade.

Some individuals find the “etiquette rules” (e.g. no cell phones, specific dress code) off-putting, while others find that the game takes too long to play. As a result, the number of adults who played golf at least once in a year decreased by about 4.0 million in the five years to 2014 (latest public data available from the NGA)

The Golf Courses & Country Clubs Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 10,793 licensed and registered golf course & country clubs facilities responsible for employing about 308,033 employees and the industry rakes in a whooping sum of $23 billion annually with an annual growth rate projected at 1.2 percent. It is important to state that there is no establishment with a lion share of the available market in this industry.

Over and above, starting a golf course & country club facility business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the golf course and country club facility and also cash required to equip the facility to meet the standard expected by potential users / members of golf course and country club.

2. Executive Summary

Shannon McKenzie™ Golf Course & Country Club is a standard and well equipped golf course and country club facility that will be located in a growing community in Asheville – North Carolina. Our basic aim of setting up the business is to contribute our quota in ensuring that people who live in Asheville have a facility to play golf, stay fit by exercising regularly and maintain healthy lifestyle.

We have been able to secure a standard facility in a central and easy to locate location in Asheville.  We are well equipped to services the whole of the community as well as visitors and tourists.

Shannon McKenzie™ Golf Course & Country Club is going to become the number one family – focused golf course and country club facility in the whole of Asheville – North Carolina and we will work hard to build our facility to match the needs of the average family in the community. Our golf course and country club has enough parking space to accommodate the number of people (golf players and spectators) we will accommodate per time.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Asheville community is the right place to build of golf course and country club. As a matter of fact, our major aim of starting Shannon McKenzie™ Golf Course & Country Club is to encourage people to play golf and also to encourage families in the community to cultivate the habit of regularly exercising and to stay healthy.

Our golf course and country club is specifically designed and built to take care of standard golf tournaments and individual or group of golfers, we have active childcare services for toddlers and we have membership packages that is highly discounted for families that enrolled with us or groups who would want to make use of our golf course and country club for games, recreations and camping.

Shannon McKenzie™ Golf Course & Country Club will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference. Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce.

Shannon McKenzie™ Golf Course & Country Club is a family owned business with support from the State of North Carolina. The business will be managed by Shannon McKenzie, he has well over 15 years of experience as a leading community golf coach in the United States of America working with top golfers who have gone ahead to win laurels in golf tourneys both nationally and internationally.

3. Our Products and Services

Shannon McKenzie™ Golf Course & Country Club is in the golf courses and country clubs industry to provide standard golf course and country club facility for residence of Asheville – North Carolina which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our facility will definitely derive huge value for their money. These are the services and amenities that will be made available to our clients;

  • Operating golf courses and country clubs
  • Providing food and beverage services
  • Providing golf equipment rental services
  • Providing golf instruction services
  • Memberships
  • Golf course green use
  • Food and beverages
  • Equipment rentals and sales
  • Other facility operation

4. Our Mission and Vision Statement

  • Our Vision of starting Shannon McKenzie™ Golf Course & Country Club is to build a world – class sports and recreations facility and also to contribute our quota in encourage families and residence in Asheville to actively engage in sporting activities and also to stay healthy and fit by engaging in regularly exercising of their body.
  • Our mission for establishing Shannon McKenzie™ Golf Course & Country Club is to create a movement in the community that supports total engagement in sporting activities such as golf, health and fitness and to fight against obesity and unhealthy lifestyle.
  • We want to contribute our quota towards ensuring that Ashville community produce professional golfers that can go ahead to represent United States in the golf tournaments all over the world.

Our Business Structure

Shannon McKenzie™ Golf Course & Country Club is in business to become the leading private golf course and country club facility in the whole of Asheville – North Carolina and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

  • Chief Executive Office – CEO
  • Golf Course and Country Club Facility Manager
  • Accountant / Cashier
  • Marketing and Sales Officer
  • Golf Instructor (5)
  • Training Assistants (10)
  • Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Carries out staff induction for new team members

Golf Course and Country Club Manager

  • Responsible for operating golf courses and country clubs
  • Responsible for providing food and beverage services
  • Handle golf equipment rental services
  • Responsible for providing golf instruction services
  • Manage membership and registration
  • Manage golf course and country club green use
  • Handles food and beverages
  • Handles equipment rentals and sales
  • Handles other relevant facility operation

Fitness Instructors (5)

  • Creates training rosters for members
  • Assists members during golf playing and exercise session
  • Guides members on how to make use of golf course, gym and fitness equipment

Marketing and Sales Officer (2)

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Shannon McKenzie™ Golf Course & Country Club in strategic meetings
  • Helps to increase sales and growth for Shannon McKenzie™ Golf Course & Country Club.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Shannon McKenzie™ Golf Course & Country Club
  • Serves as internal auditor for Shannon McKenzie™ Golf Course & Country Club

Client Service Executive

  • Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
  • Manages administrative duties assigned by the management in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

  • Responsible for cleaning in and around the golf course and country club facility
  • Cleans up after customers and clean work area.
  • Clears ashtrays as and when required.
  • Washes glassware and utensils after each use.
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the golf course and country club facility manager.

6. SWOT Analysis

Shannon McKenzie™ Golf Course & Country Club is in business to provide golf course and country club facility for golf lovers in Ashville – North Carolina and also help its clients achieve their health and fitness goals and at the same time to make profits.

We are aware that there is competition in the golf course and country clubs industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our golf course and country club facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our organization and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Shannon McKenzie™ Golf Course & Country Club, Asheville – North Carolina;

One of the obvious strength that will definitely stand as a plus for Shannon McKenzie™ Golf Course & Country Club is the fact that our facility is centrally located in a densely populated – residential area in Asheville – North Carolina; our location is in fact one of our major strength couple with the support from the State of North Carolina.

We equally have a team of highly qualified professionals who will work with all our members / clients to achieve their aims or enrolling in our golf course and country club facility and lastly our membership package is one of the best that anybody living in Asheville – North Carolina can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing golf course and country club facilities and even government own sports and recreation facilities in North Carolina when it comes to acquiring latest golf equipment and generating the needed hypes that can drive traffic towards our facility.

  • Opportunities:

We are centrally located in one of the busiest area and densely populated area in Ashville – North Carolina and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Shannon McKenzie™ Golf Course & Country Club are unfavorable government policies, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our golf course and country club facility is located.

7. MARKET ANALYSIS

  • Market Trends

Both The Golf Course and Country Club industry and The Sports and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in sports and also to fighting obesity which is becoming rampant, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for golf course and country club facility, health and fitness club memberships or make use of golf course and country club or sports and recreation facilities in their communities, as they become more health- conscious as they grow older.

However, patrons of golf course and country clubs are anticipated to increasingly pick up membership from less expensive centers as against expensive all-inclusive clubs.

The trend in the golf course and country clubs industry is such that if a golf course and country club facility is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that such facility will enjoy high patronage.

Just like in other business ventures, the owner of golf course and country club facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also corporate organizations et al to make use of their facility. Some even go as far as organizing golf tourneys on a regular basis.

It is a common trend that as golf course and country club grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some golf course and country club facilities now have fresh juice and smoothie bar within their facility to encourage people towards healthy drinking.

In order words, it is very important for golf course and country club facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for golf course and country club facilities cuts across people of different walks of life. The fact that people register in golf course and country club facilities for various reasons makes marketing the business interesting. The target market for golf course and country club facilities can be categorized into three various groups.

The first group are the people who are looking towards shedding weights and stay health and fit through proper exercising and under the guidance of a qualified fitness instructor. The other group of people are those who are interested in playing golf or learning how to play golf for fun or to compete at a national or international level.

The last group of people are those (schools and golf clubs) who don’t have the required golf course or sports facilities for their students and sports club and would need a standard facility for trainings.

Shannon McKenzie™ Golf Course & Country Club will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our golf course and country club facility to;

  • Working Class Adults / Corporate Executives
  • Sport Clubs and Golf lovers
  • Community an Cooperate organization
  • Business People / Entrepreneurs
  • Government Officials
  • Celebrities
  • Religious centers
  • Applicants / School Leavers
  • Sports Men and Women
  • College Students

Our Competitive Advantage

No doubt, the golf course and country clubs industry is indeed a prolific and highly competitive industry. Clients / potential members will only enroll in your golf course and country club facility if they know that you can successfully help them learn how to play golf, achieve their health and fitness goals or provide the enabling environment and facility for them to achieve their sports goals.

Shannon McKenzie™ Golf Course & Country Club is centrally located in a densely populated – residential area in Asheville – North Carolina; this is obviously going to give us an edge amongst our competitive. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our golf course and country club facility.

So also, our membership package is one of the best that anybody living in North Carolina can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups golf course and country club facilities or even sports and recreation facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Shannon McKenzie™ Golf Course & Country Club is established with the aim of maximizing profits in the Golf Course and Country Clubs industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Shannon McKenzie™ Golf Course & Country Club will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like golf course and country club facility.

This is simply because the statistics that will be provided will be on a short term basis. Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active members within our first year of operations and then in subsequent year we will grow our membership. Below are the sales projection for Shannon McKenzie™ Golf Course & Country Club, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

  • First Fiscal Year-: $200,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our golf course and country club facility.

  • Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and increase our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Shannon McKenzie™ Golf Course & Country Club, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our golf course and country club facility so as to attract people to enroll and become members of our golf course and country club facility.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and sport clubs. Part of the marketing and sales strategies that we will adopt are;

  • Open our golf course and country club facility with a big party in the n.
  • Advertise our golf course and country club facility on national dailies, local TV stations and local radio station
  • Promote our golf course and country home facility online via our official website and all available social media platforms
  • Introduce our golf course and country club facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Asheville – North Carolina
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our golf course and country home facility for the first time
  • Make use of attractive hand bills to create awareness and also to give direction to our golf course and country club facility
  • Adopt direct mailing coupon marketing approach
  • Position our signage / flexi banners at strategic places in and around Ashville – North Carolina
  • Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family
  • Engage on road shows within our neighborhood to create awareness for our golf course and country club facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Asheville – North Carolina which is why we have made provisions for effective publicity and advertisement of our golf course and country club facility.

Below are the platforms we intend to leverage on to promote and advertise Shannon McKenzie™ Golf Course & Country Club;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based golf tourneys or sport events and competitions
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Asheville – North Carolina.
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas

Contact corporate organizations and schools by calling them up and informing them of Shannon McKenzie™ Golf Course & Country Club and the services we offer

  • List Shannon McKenzie™ Golf Course & Country Club on local directories / yellow pages
  • Advertise our golf course and country club facility in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Asheville – North Carolina.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports club and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

  • Payment Options

At Shannon McKenzie™ Golf Course & Country Club, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a golf course and country club facility; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Shannon McKenzie™ Golf Course & Country Club in the United of America. This is the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in North Carolina – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
  • Cost for hiring Business Consultant – $5,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – ,800 .
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the golf course and country club facility – $500,000.
  • Cost for facility remodeling – $250,000.
  • Other start-up expenses including stationery – $1000
  • Phone and utility deposits – $3,500
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Cost for acquiring gym and fitness equipment or other sports wares – $200,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $15,000
  • Miscellaneous – $15,000

We would need an estimate of $1.5 million to successfully launch a standard and well – equipped golf course and country club facilities in Asheville – North Carolina.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a sports and recreations facility and also the sophistication of the technology used in gyms and fitness centers.

Generating Funding / Startup Capital for Shannon McKenzie™ Golf Course & Country Club

Shannon McKenzie™ Golf Course & Country Club is a business that will be owned and managed by Shannon McKenzie and family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 M from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Shannon McKenzie™ Golf Course & Country Club is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our golf course and country club facility is to equip our facility with state of the art gym and fitness equipment et al.

Shannon McKenzie™ Golf Course & Country Club will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed golf, gym and fitness equipment, electronic appliances, office appliances and suppliers: In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress

More on Sports

champ golf logo

From Concept to Tee Off: How to Start a Golf Course Business

Last Updated on November 15, 2023

Starting a golf course business can seem like an intimidating task – but it doesn’t have to be. With the right information and knowledge, anyone can launch their own successful golfing operation. In this article, we’ll provide you with all the tips and tricks you need to get your business up and running in no time.

For any aspiring entrepreneur interested in getting into the lucrative golfing industry, there are some key steps they should take before jumping head-first into launching their own golf course enterprise. Here’s everything you need to know about how to start a profitable golf course business .

Necessary Licensing and Permits

Starting a golf course business is an exciting venture but requires careful planning. Before opening, you’ll need to obtain the necessary licensing and permits. A golf course license grants permission to operate a golf facility, while a business permit enables you to register your business with local authorities. In addition, all golf courses must comply with regulations that are often specific to certain states or areas. These might include health and safety rules as well as zoning restrictions.

It’s important that you research applicable laws in advance so that you can ensure compliance once your business opens. Also, insurance may be required depending on the size of your operation. Taking time to understand all licensing and permit requirements will help make sure everything goes smoothly when it comes time for launching your business – providing peace of mind for both yourself and customers alike!

A magnificent golf course surrounding trees

Market Research and Site Selection

Now that the necessary permits and licensing have been addressed, it’s time to move on to market research and site selection for a golf course business. In order to successfully open up shop as a golf course operator, you’ll need to conduct thorough research on the location of your proposed course. Here are three key components associated with this process:

  • Identifying desirable characteristics of a golf course location
  • Conducting market analysis to assess the demand in the area
  • Researching other competitive courses near the potential site

When selecting an ideal spot for a golf course business, consider factors such as population density, climate, terrain, nearby attractions and access to public transportation – all elements which can influence customer turnout. Additionally, comprehensive market analysis will give insight into who is likely to purchase products or services from your facility and how much they will spend each visit. And lastly, researching existing competitors in the surrounding vicinity can help inform pricing decisions and identify opportunities for differentiation among them.

Financing Options

When starting a golf course business, financing is an important part of the process. There are many options to choose from when it comes to finding the right type of loan for your project. Golf course financing can be obtained through banks, private lenders, or government grant programs. Start-up financing is also available through venture capital firms and other investors who specialise in helping entrepreneurs launch their businesses.

If you decide to take out a loan, there are several types of loans that may suit your needs. SBA loans are often popular among small businesses because they offer favourable terms such as long repayment periods and low-interest rates. Alternatively, conventional loans from commercial banks provide larger amounts of money but require collateral and have stricter qualifications than SBA loans. Additionally, online lenders may provide more flexible borrowing options with competitive rates depending on creditworthiness and other factors.

a glove with golf equipment

Design Considerations

The design of a golf course is an integral part of the business. Golf courses are typically built on large parcels of land, so it’s important to consider how best to utilise the terrain when designing the layout. The landscape architecture must also be carefully considered. This includes things like trees and shrubs that can provide natural hazards or decorative landscaping. It’s also essential to think about construction costs, which will depend on factors such as the type of materials used and labour involved.

When planning these elements, you should consult with experts in golf course design who may have insight into potential strategies for improving the overall experience for players while staying within your budget constraints. They’ll be able to help you make decisions related to clubhouse amenities, green size and shape, playing surfaces, drainage systems, water features, tee boxes and more.

Equipment, Supplies and Staffing Needs

Golfing equipment such as clubs, balls , tees and other accessories are essential components of running a golf course business. Depending on your budget, you may want to purchase top-of-the-line equipment or shop around for more affordable options. It is also important to consider how much stock of each item will be necessary to keep up with demand from customers.

In addition to golfing equipment, there are also several types of golf supplies that need to be considered for your new business venture. This includes items such as flags , scorecards and pencils which can help create an enjoyable experience for customers while they are on the course. Additionally, having adequate staff members available at all times is key when it comes to running a smooth operation. Hiring qualified individuals who have knowledge of working with different kinds of golfers can make a huge difference in providing excellent customer service.

When considering what kind of employees you would like to hire for your business, consider their qualifications and availability so that you can effectively manage your staffing needs accordingly. With the right combination of personnel and quality products, any golf course owner can ensure success by creating an enjoyable atmosphere where customers feel welcome and appreciated.

Creating a Business Plan

The following table highlights some of the important components that need to be included when creating a successful golf course business plan:

A thorough understanding of each component above is necessary to create an effective golf course business plan that accurately reflects both short-term objectives and long-term strategy for growth and profitability over time.

Setting Membership Levels and Fees

Once you have decided on a business model for your golf course, it’s time to set membership levels and fees. To attract customers, offer various levels of memberships that correspond with varying rates of golf fees. For example, if you want to target amateur golfers who may not be able to commit to regular play at the course, consider offering discounted green fees or even free rounds when they bring in guests. Alternatively, provide special discounts for seniors or military personnel.

The key is determining pricing that meets both your bottom line and what customers are willing to pay. Consider surveying current and potential customers about their desired level of service and how much they’re willing to spend before setting final prices. Establishing reasonable membership fees will help ensure the profitability of your business and keep members coming back again and again.

Adopting Rules and Regulations

Now that you have determined the membership levels and fees for your golf course, it’s time to adopt rules and regulations. Golf course regulations are essential to ensure a safe and enjoyable experience for all those playing on your course. It is important to create clear and enforceable regulations so that everyone understands how they should behave while on the property.

First, establish regulations around safety issues, such as no running in or near sand traps or water hazards. Also, make sure players understand the importance of respecting other people’s space by not entering tee boxes until previous groups have cleared them. Other rules may include appropriate dress codes , quiet hours, repair policies for divots and ball marks on greens, as well as restrictions against alcohol consumption or smoking in certain areas of your property.

Promotional Strategies

When creating your plan, think about who your target audience is and what kinds of messages they might respond to best. You can use social media platforms such as Facebook and Instagram to reach potential customers directly or look into local radio ad campaigns to increase exposure in the area.

Additionally, consider partnering with other local businesses to gain access to their customer base.

Insurance Requirements

Moving on from promotional strategies, it is essential to consider the insurance requirements for running a golf course business. All entrepreneurs should be aware that they must protect their assets and employees with proper coverage to stay compliant with local regulations and safeguard their safety. This includes:

  • Golf course insurance
  • Business liability insurance
  • Professional indemnity insurance
  • Workers’ compensation insurance

Golf course insurance covers potential losses related to damage to property or equipment, as well as third-party liabilities arising out of any accident involving customers. Business liability insurance protects against legal responsibility for injuries sustained by someone other than an employee while visiting the golf club, such as if a customer slips and falls due to wet grass or unsafe walkways. Professional indemnity insurance covers claims made against you that arise from professional negligence or errors committed during your operations.

Risk Management Strategies

Starting a golf course business is no easy task. There are many risks that you must prepare for and manage in order to be successful. Developing a risk management strategy should be one of the first steps in setting up your new venture. A comprehensive plan will help protect you from unexpected occurrences and keep your business running smoothly.

With an effective risk management strategy in place, you can move forward confidently, knowing that you have taken the necessary measures to mitigate any potential issues that may arise during the course of doing business. Additionally, it provides peace of mind as well as confidence when dealing with clients who rely on your services.

To conclude, starting a golf course business can be an incredibly rewarding venture. It requires careful planning and preparation to ensure success, but with the right approach, it’s possible to open a successful golf course that appeals to customers.

First, decide what kind of golf course you want to build: public or private? Then look into the average cost associated with building your course and consider ways to attract more customers. Investing in marketing is key; create attractive promotions and focus on both online and offline advertising strategies. Finally, make sure you have adequate insurance coverage for your business so you’re protected against any potential risks.

With these steps taken care of, all that remains is implementing your plan! With hard work and dedication, there’s no reason why you can’t get started on creating a thriving golf course business today.

About The Author

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Billy Hamilton

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Golf Course Business Plan Sample

Published Jan.09, 2018

Updated Apr.23, 2024

By: Jakub Babkins

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Golf Course Business Plan Sample

Table of Content

Do you want to start own golf course business?

Are you planning to build a golf course ? Although starting a golf course requires a high initial capital but its monthly and maintenance cost are extremely low as compared to other businesses of similar magnitudes. That’s why this business yields profit within a very short time of its launch. If you have successfully surveyed the area where you are going to start your golf course and accurately calculated the demand or need for a gold course then you can assume your venture to become extremely profitable. In such case, there is a very low amount of risk associated with it provided that you plan it successfully. So before you move towards this venture, you will have to prepare a comprehensive business plan which will establish the basis of your company’s future operations and decisions. It will help you determine everything, like identifying the finances and personnel needed for the startup, identifying the target customers, allocation of proper resources for its operation and maintenance. So, if you are wondering how to write an effective business plan then here we are providing you the business plan for a convenience store business startup named ‘Eden Golf’.

Executive Summary

2.1 the business.

Eden Golf will be a fully licensed and insured golf course, located at a 30-minute drive from Downtown Manhattan in the New York City. An 86 acres, 18-hole facility which was previously used as Star Golf Course for ten years has been acquired to be turned into the new course. The Star Golf Course has closed seven years ago due to financial reasons, that’s why it has gone out of shape and requires extensive landscape work. The work has already been started and will be completed within the next three months before the course launches in April. In addition, the following equipment needs to be purchased:

  • Driving Range Equipment
  • Food Equipment for Snacks Bar
  • Landscape Maintenance Equipment

Thirty-five golf carts will be leased to make sure that there is sufficient transportation for the guests and members using the course.

2.2 Management

Eden Golf will be owned and operated by Mark Wilton who is an American professional golfer and one of the most successful golfers of all time.

2.3 Customers

Our customers or members will either be the local residents living near us or the professional players who will visit us from everywhere. Mark will guide and train the members as well as play with them occasionally. Our membership prices are 10% less as compared to that of our competitors. The prices are deliberately set to be lower so as to increase the popularity of this sport in public which is the primary goal of Mark. A snacks bar, a driving track, and a pro shop will also be provided along with the facility.

2.4 Target of the Company

The main target of Mark is to bring back the popularity of this sport through his venture while also generating substantial revenue. He also aims to balance the initial cost of the startup with earned profits by the end of five years.

Golf Course Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Eden Golf will be owned by Mark Wilton. Mark is an American professional golfer and is one of the most successful golfers the world has ever seen. He was one the highest-paid golfers in the world for several years. Following an outstanding junior, college, and amateur career, Mark was 22 years old when he started to play professionally. Within the course of next 20 years, he had already won four PGA tour events pocketing millions of dollars at the time. He reached the number third position in the world golf rankings in less than a year after turning pro. Mark remained the most famous player in golf for the last 30 years until his retirement last year.

3.2 Why the Business is being started

Mark has retired from the professional golf industry, a year before. Golf is his ultimate passion and he cannot imagine his life without it. That’s why he had always thought about starting his golf course throughout his professional career. This business is undoubtedly the best engagement of his precious time where he will remain in contact with various national and international golf players from around the world. Along with having a great time for himself, he will also serve the golf industry as well. He aims to bring back the popularity of this sport through his venture.

3.3 How the Business will be started

The golf course industry is not for everyone to step in. Staring a golf course requires an immense amount of initial capital and a professional-level knowledge of this sport. Mark has both of them. The business will be started by the huge amount of savings, earned from hundreds of competitions and golf matches throughout his career. The financial experts have forecasted following costs for expenses, assets, investment, and bank loans for the business plan .

Golf Course Business Plan - Startup Cost

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by experts, is given below:

Services for customers

Golf is one of the popular sports in the United States where hundreds of businessmen can be seen investing in it or thinking about how to buy a golf course . Buying an existing golf course or starting a new one is not the actual problem since the success of this business entirely depends on the services provided to the members. That’s where investors lack. Mark, having a lifetime of experience in this industry knows exactly which services to provide to the members. Eden Golf will provide following services to its members:

  • An 18-hole golf course
  • A Snack bar
  • A Driving range

Marketing Analysis of golf courses business

The most important component of golf course business plan is its accurate marketing analysis because it is only after this stage that a good golf course marketing strategy could have been developed. There are four main steps to carry out an accurate marketing analysis which are to identify the current market trends, identify your target audience and potential customers, set out the business targets to achieve, and finally set the prices of your products and services. Marketing analysis a must be incorporated before you even think about how to run a golf course .

5.1 Marketing Segmentation

Our target market is the community living in the downtown Manhattan at a 30 minutes’ drive from our course. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000. So nearly all of the people are well established and can easily afford our membership fees. A successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our experts have identified the following type of target audience which can become the future members of our golf course.

Golf Course Business Plan - Market Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.1.1 Regular Players:

The first group of our customers will be the community living in the vicinity of our golf in downtown Manhattan. These residents are financially stable and can become the members of our golf course. The community comprises nearly 43% girls and women. Out of the 57% males, 23% are infants and teens, while 13% comprise of old age men. The remaining 21% middle-aged men can become our potential members. A small survey done by Eden Golf’s team in the neighborhood showed that 1 out of every 4 middle-aged men has an interest in playing golf. We hope to convert those persons into our members. They are regular golfers and just play for entertainment purposes. They will also use our pro shop for buying golf-related products and are also hoped to dine at the snacks bar.

5.1.2 Professional Players:

The second category includes the professional players which will become the major user of our facility. Many professional players based throughout the New York City are expected to use our course. We will provide separate professional-level facilities to these players. Due to the popularity and connections of Mark, we expect even the national and international level players to visit our course.

5.1.3 Guests and Audience:

The third category includes the audience and guests who will come to watch the games arranged at our facility. They will just have to pay a small entrance fee but their large numbers will generate the major chunk of revenue. The detailed market analysis of our potential customers is given in the following table:

5.2 Business Target

Mark’s to increase the interest of the people in this sport while also generating sufficient revenue from the course. The business targets are to balance the cost of a startup within next 5 years of launch and to become one of the best golf courses in the New York City.

5.3 Product Pricing

Eden Golf will basically offer three types of packages to its members to choose from:

  • Monthly membership for $1000 per month
  • Semi-annual membership for $5000 per six months
  • Yearly membership for $8000 per year

After identifying the market trends, the market demand, and the potential customers, the next step is to develop an ingenious sales strategy to attract those customers toward us. Like marketing analysis, sales strategy is also an important component of starting a golf course. Many people have debated on how golf course marketing strategies can affect the sales and revenue generated from this business along with increasing the popularity of this sport. Many studies and researches in this industry have also concluded that there are a need for bringing new and innovative gold course marketing ideas to bring back the popularity of this sport and the associated revenue. It shows how important it is to develop an effective strategic business plan before entering this venture. Mark carried out an extensive research about various marketing and advertising strategies and current golf course business trends before developing an effective sales strategy.

6.1 Competitive Analysis:

Golf is one of the most popular sports in the world, especially in the United States. According to a study, “Golf Around The World”, there were more than 34,000 golf courses in the world as of 2015, 45% out of which are located in the United States. These 45% amounted to a total around 15,400 which has fallen from its peak value of 16,052 due to gradual, and steady, market correction. The number of these golf courses declines due to a variety of reasons, one of which was the limited attention paid to this sport and the golf courses, nationally and internationally. Similarly, the number of people who played golf also reduced but still amounted to about 26 million in the United States as of 2017. The stats show that the numbers of golf courses are far below as compared to the number of people who play golf that’s why this market has a lot of potential and competition as well. The biggest competitive advantage for Eden Golf over its competitors is that it is a venture of a world-renowned golf player, who is being praised in every country of the world. It is basically the key differentiating factor between us and our competitors. Mark will guide and train the members as well as play with them occasionally. Our second competitive edge will a shuttle service which will run two times a day throughout the neighborhood to facilitate the movement of members, in case they want to avail it. Finally, our pricing strategy will also help to drive sales since our prices are 10% less as compared to that of our competitors. The prices are deliberately set to be lower so as to increase the popularity of this sport in public which is the primary goal of Mark.

6.2 Sales Strategy

After carrying out a detailed analysis of every aspect, we have come up with the following brilliant ideas to advertise ourselves and drive sales. This sales strategy has been specifically built to attract as many customers as possible toward us.

  • Mark will visit various golf conferences and seminars where he will introduce his new venture. He will also distribute his golf course business cards among the participants
  • A large-scale social media campaign for our advertisement will be carried out
  • Discounts on the membership for the first three months of the launch
  • A 20% discount will be given on the snacks bar and pro shop to the annual members of our course
  • Arranging the national level golf competitions on the yearly basis

6.3 Sales Forecast

Considering our low prices, free shuttle service, and the chance to meet an all-time golf expert on a regular basis, we hope to attract a lot of people towards us. Due to the quality of our golf course and our unparalleled customer service, our sales pattern is expected to increase with years. The sales pattern will vary throughout the year, with driving more sales in summer as compared to the winters. The sales from the eatables and drinks from the snacks bar will vary similarly but, on the contrary, sales from pro shop will not follow a regular pattern. In December many people buy golf-related products as gifts for their golfers’ friends and family members so that’s when our pro shop will come in handy. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

Golf Course Business Plan - Unit Sales

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

The key to the success of a business is its careful planning in the initial stages. Just like the planning of other components, you must also prepare a Personnel plan before you think about business golf course . It is an extremely important stage because the success of any business significantly depends upon its employees. After getting counsel from other persons associated with this industry, Mark developed the following personnel plan for Eden Golf.

7.1 Company Staff

Mark will hire following staff for Eden Golf:

  • 1 Pro Shop Manager to manage and operate it
  • 2 Snack Shop Manager
  • 2 Administrators / Accountants to maintain financial records
  • 4 Sales Executives responsible for marketing and discovering new ventures
  • 10 Employees for operating and maintaining the Golf Cart
  • 1 Shuttle Driver to pick and drop members
  • 4 Cleaners for cleaning the facility
  • 1 Front Desk Officer to act as a receptionist
  • 3 Security Guards

To ensure the best quality service, all employees will be trained for a month before starting their jobs.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Financial Plan

Before starting this venture, Mark considered both the options of building a new golf course and buying an existing one. He hired financial experts to know how much does it cost to build a golf course and after proper analysis, it was evident that the cost of building a golf course is much higher as compared to buying an existing one. That’s why Mark bought the Star Golf Course to be turned into a new golf course. The next step was to develop a detailed map about the financial projections covering all aspects of the company. The financial plan should craft a detailed map about the cost of startup, inventory, payroll, equipment, utilities and how these costs will be covered by the earned profits. The financial plan outlines the development of the company over the next three years and is specifically developed to achieve both the company’s short-term and long-term objectives.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

Golf Course Business Plan - Brake-even Analysis

The following table shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

Golf Course Business Plan - PROFIT MONTHLY

8.3.2 Profit Yearly

Golf Course Business Plan - PROFIT YEARLY

8.3.3 Gross Margin Monthly

Golf Course Business Plan - GROSS MARGIN MONTHLY

8.3.4 Gross Margin Yearly

Golf Course Business Plan - GROSS MARGIN YEARLY

The following table shows detailed information about profit and loss, and total cost of sales.

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

Golf Course Business Plan - Projected Cash Flow Diagram

8.5 Projected Balance Sheet

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent. The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

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How to Buy and Operate a Profitable Golf Course

Golf Course

For golf enthusiasts, owning a golf course can be an appealing business venture combining recreation with entrepreneurship. This comprehensive guide examines buying and operating a golf course, including valuation, financing, profitability factors, increasing revenue, essential operations, marketing, staffing, risks, and expert tips for success.

(Disclaimer: This article is for informational purposes only and does not constitute business, legal or financial advice. Please conduct your own due diligence before making any investments or business decisions.)

Table of Contents

What are the Benefits of Owning a Golf Course?

Reasons entrepreneurs get attracted to golf course ownership include:

  • Being your own boss setting work schedule and priorities
  • Blending business with personal passion for golfing
  • Real estate appreciation over time
  • Diversifying holdings into recreational assets
  • Providing an upscale amenities-driven environment
  • Beneficial tax treatment of land assets
  • Prestige and status as a course owner
  • Membership and hospitality focused business

For seasoned players and operators, a golf course acquisition can be the ultimate business endeavor and retirement plan.

How Do You Buy a Golf Course?

The typical process for purchasing a golf course involves:

  • Identifying courses for sale in your target region
  • Researching course history, finances, conditions
  • Determining valuation based on income, assets, potential
  • Lining up financing from lenders, investors, SBA
  • Making a formal offer contingent on due diligence
  • Performing due diligence – title review, inspections, etc.
  • Negotiating final terms and price
  • Transferring business licenses, leases, insurance , etc.
  • Announcing new ownership and transition plans

The entire acquisition process usually takes at least 90-120 days requiring substantial planning and preparation.

What is Included in a Golf Course Purchase?

A complete golf course acquisition typically includes:

  • All land, greens, fairways, hazards, cart paths
  • Clubhouse building and onsite amenities
  • Pro shop retail inventory
  • Equipment like mowers, carts, tools
  • Restaurant/bar furnishings and equipment
  • Course water rights
  • Campgrounds or additional buildings
  • Branding, trademarks, licensing rights
  • Transfer of employees
  • Memberships and league agreements
  • Ongoing supplier service contracts
  • Historical financial records

Evaluate if any excluded assets impact operations or value.

How Much Does it Cost to Buy a Golf Course?

Golf course purchase prices vary based on:

  • Real estate acreage and land value
  • Clubhouse size and condition
  • Course design and layout prestige
  • Equipment and irrigation system quality
  • Existing amenities like pools, tennis , etc.
  • Historical annual revenues
  • Profitability – cash flow margins
  • Location and market desirability
  • Development potential

Average prices for full established 18-hole courses range from $2 million to $15+ million . Municipal courses can sell under $1 million while high-end resort courses fetch up to $50+ million.

What Factors Impact Golf Course Valuations?

Key drivers that impact golf course valuation and sale price include:

  • Annual revenues and 3-year income averages
  • Gross and net operating profit margins
  • Condition of all facilities and equipment
  • Member dues pricing and utilization rates
  • Desirability of location and demographics served
  • Additional offerings like hotels, spas, restaurants
  • Real estate entitlements for housing/lodging development potential
  • Water rights value in arid regions
  • Brand prestige and loyalty

Forecasting revenues and costs accurately is vital for properly assessing value.

How Much Does It Cost To Operate a Golf Course?

Typical golf course operating costs range from $500,000 to $2 million+ annually covering:

  • Labor – maintenance crews, clubhouse staff
  • Utilities – irrigation, electricity
  • Insurance – high premiums given risks
  • Equipment costs – leases, fuel, repairs
  • Course maintenance and landscaping
  • Administration – accounting, legal, marketing
  • Cost of sales – pro shop inventory, F&B
  • Real estate taxes and regulatory fees
  • Capital expenditures and renovations

Controlling expenses while providing quality upkeep is imperative. Complete operational plans before acquiring.

What is Included in a Golf Course Business Plan?

A comprehensive golf course business plan entails:

  • Executive Summary
  • Company Overview and Objectives
  • Services Offered – golf, equipment, instruction, F&B
  • Facilities Descriptions – course, clubhouse, amenities
  • Market Analysis and Competitor Research
  • Marketing Plan – pricing, promotion, partnerships
  • Operations Plan – staffing, hours, systems, training
  • Financial Plan – investment costs, pro formas, break even

A solid plan is crucial when seeking financing and managing the asset long term.

Best Financing Options to Buy a Golf Course

Golf courses represent major commercial real estate investments requiring substantial capital. Financing options include:

  • Traditional commercial real estate loans
  • SBA 7(a) and 504 loans
  • USDA Rural Development lending
  • Private or hard money loans
  • Crowdfunding and peer-to-peer loans
  • Partnership equity investments
  • Mezzanine debt
  • Cash reserves
  • Owner financing from seller

Expect 20-30% minimum down payments and strong personal credit when securing loans.

How Much Money Can Golf Course Owners Make?

  • Well-run courses generate over $1 million in average annual gross revenue from all operations.
  • Profit margins vary based on costs controls and efficiency but often range 15-25%.
  • After overheads and financing costs, net owner earnings between $75,000 to $250,000 are common.
  • Optimizing every revenue source while restraining costs is key.
  • Additional income can come from real estate appreciation if holdings expand.

For seasoned operators with business acumen, owning a golf course can produce substantial wealth over decades.

Revenue Streams for Golf Course Businesses

Income is generated through diverse channels:

  • Daily green fees and golf cart rentals
  • Membership plans – individual, corporate, leagues
  • Merchandise sales in pro shop
  • Food and beverage from restaurant and bar
  • Events like tournaments, weddings, conferences
  • Instructional classes and camps
  • Club storage and locker rentals
  • Brand partnerships and sponsorships
  • Real estate development of facilities

Diversifying beyond just golf to activate facilities generates crucial revenue.

Effective Marketing Strategies for Golf Courses

Promoting the business successfully requires:

  • Optimized website and tee time booking system
  • Email and social media campaigns to engage patrons
  • Search engine marketing – SEO and Google/Facebook ads
  • Loyalty programs and special member perks
  • Ranking on golf review and listings sites
  • Tee time discounts and package promotions to drive utilization
  • Partnerships with area hotels and resorts
  • Maintaining positive online reputation and reviews
  • Sponsoring events and golf personalities/influencers
  • Highlighting course rankings and accolades

Boosting awareness and favorability is essential to attracting players and events.

Critical Golf Course Operations Best Practices

Once acquired, focus immediately on:

  • Inspecting and repairing any facilities issues
  • Meeting with staff and boosting training
  • Developing maintenance schedules and protocols
  • Building relationships with golf associations, vendors, and sponsors
  • Creating consistent branding and signs on premises
  • Establishing tee time dynamic pricing and reservations system
  • Developing merchandising plan to stock pro shop
  • Creating marketing calendar and campaigns
  • Teeing off new ownership with announcements and events
  • Listening to member feedback for improvement ideas
  • Reviewing every contract and supplier agreement
  • Finalizing short and long-term strategic plans

Prioritize upgrades delivering the best player experience within budget.

Expert Tips for Maximizing Golf Course Profitability

Ways experienced owners improve net income include:

  • Hosting tournaments, outings, and events during slow days to boost utilization.
  • Getting league commitments to fill consistent tee times.
  • Negotiating lower costs on equipment leases and inventory.
  • Digitizing and modernizing management and reservation systems.
  • Building glow disc golf, foot golf, or other amenities with minimal incremental cost.
  • Adding compelling food and beverage options beyond basic fare.
  • Providing lessons, club fitting, and other specialized services.
  • Exploring solar or other sustainability upgrades to manage energy costs.
  • Building relationships with concierges and travel booking partners.
  • Analyzing data to optimize tee time pricing and fill gaps.
  • Cross-promoting through local tourism channels.

incremental tweaks tailored to your market and capabilities go a long way.

Keys to Managing Golf Course Staff and Contractors

Essential personnel needs include:

  • General Manager  – Oversees entire facility and operations. Experienced pro.
  • Golf Professional  – Manages golf instruction, tournaments, leagues, pro shop.
  • Superintendent  – Leads grounds and maintenance crew. Greens expertise.
  • Chef  – Heads kitchen for dining operations. Menu planning skills.
  • F&B Manager  – Oversees restaurant, bar, catering, events.
  • Marketing Manager  – Drives promotions, campaigns, social media.

Specialized contractors like accounting firms, marketing agencies, equipment technicians and lawyers provide support in their respective disciplines.

Potential Challenges Facing Golf Course Owners

Common issues buyers face include:

  • Deteriorating course conditions requiring major renovation
  • Declining membership rates or corporate event bookings
  • Increasing competition from new courses
  • Unfavorable demographics shifts in surrounding region
  • Spiking insurance, utility, and maintenance costs
  • Lack of modern on-site technology and booking systems
  • Water use restrictions impacting irrigation
  • Seasonal revenue fluctuations in colder climates
  • Going over budget on necessary large capital projects

Proper diligence, planning, pricing strategies and budgeting help overcome hurdles.

Should You Buy a Golf Course?

Before pursuing golf course ownership, ask yourself:

  • Do you have the required capital to buy and operate sustainably?
  • Are you ready to take on responsibility for a major commercial property?
  • Do you possess hospitality, recreation, and management skills and experience?
  • Are you passionate enough about golf to make it your business?
  • Does your target course have sound fundamentals and potential?
  • Can you adapt as golf preferences and demographics evolve?
  • Are you prepared to work long hours, including weekends?
  • Will you need profit distributions to live on or can you fund deficits?

Realistically assess your abilities, resources, and risk tolerance before acquisition.

Final Tips for Buying a Golf Course Successfully

  • Thoroughly vet the financials, condition, operations, and potential of any acquisition target. Avoid problem courses.
  • Obtain experienced legal counsel to review all contracts and liabilities ahead of closure.
  • Only buy at attractive valuations below replacement cost supported by market factors.
  • Partner with designers and consultants to objectively evaluate renovation needs.
  • Talk with existing members to gauge sentiment and hear ideas before taking over.
  • Have working capital available to fund changes and improvements you deem essential.
  • Move quickly post-purchase to upgrade facilities, technology, branding, and maintenance practices.
  • Build a strong marketing plan and systems to increase utilization and diversify revenue sources.
  • Hire the best talent you can find and invest in ongoing employee training.
  • Absorb lessons from other successful owners – join associations and networking groups.

With proper diligence and business acumen, purchasing the right golf course can provide enjoyable prestige and steady long-term profits.

Buying a golf course provides an appealing opportunity to blend business with pleasure for avid golfers. But thorough due diligence is required given the major investments and complex operational responsibilities involved. Valuations and profitability vary widely based on location desirability, conditions, capabilities, and revenue mix. Top-tier management and hospitality skills are vital. With proper research and planning, acquiring the right course in a growing market suited to your abilities can become a fruitful lifetime business endeavor. Use this guide to make informed decisions when evaluating potential golf course investments.

Frequently Asked Questions

What is the average price per hole for a golf course.

Average cost today per hole is $1 – $2.5+ million. Total average prices for 18 holes are $15 to $40+ million. High-end resort courses can demand over $1 million per hole. Municipal courses often sell for under $500k per hole.

How much profit does an average golf course make?

Annual net profit margins vary based on revenues and operational efficiency but often range 10-30%. Courses generating $3M+ in revenue can produce $250k to $1M+ in potential owner earnings after overheads and financing costs.

How much does it cost to maintain a golf course per year?

Typical golf course maintenance costs average $450k to $850k. Includes mowing, landscaping, irrigation, fertilization, and general grounds upkeep. Lush championship courses cost over $1M+ to maintain annually.

Do golf courses make more money from fees or food and beverage?

Most golf courses generate 60-80% of revenue from golf operations – green fees, carts, merchandise. Food and beverage contributes 15-30% on average. Driving range, lessons, and events make up the remainder.

How many rounds of golf does the average course play per year?

Average annual tee times at 18 hole facilities range from 25,000 to 60,000+ rounds depending on location and demand drivers. Top courses do 90,000+ rounds. Beginner focused courses may only see 15,000 rounds.

How much does an average greens fee cost?

Greens fee pricing varies greatly by course prestige, demand, and season. Average fees range $30 to $200. Some high-end courses command $500+ at peak times. Typical range is $50 to $150 for most 18-hole facilities.

What months are busiest for golf courses?

April through October are peak season in most regions, with May through August being busiest. Courses in warmer climates like Florida, California, and Arizona see more year-round play. Retiree and seasonal visitors also impact seasonal volumes.

How much are country club golf memberships?

Membership dues range widely from $50 per month at municipal courses to over $1,000+ per month at high-end clubs. Typical is $250 to $700 at most full service clubs. Initiation fees range from $5k to $75k+.

How much does a golf course make per golfer?

Golf course revenues per golfer vary based on ancillary spending habits. Green fees alone may generate $50 to $200 per round. With pro shop, food and beverage and other purchases, average spend increases to $75 to $300+ per golfer.

How many employees work at an average golf course?

Staff sizes vary based on amenities, but approximately 40-70 total employees is typical for full 18-hole courses. Includes administration, golf operations, groundskeepers, and food and beverage teams. High-end resort courses employ 100+ staff.

Sarah Teague

Sarah Teague brings 5 years of professional writing experience to her role as content writer for Walletminded. In this position, Sarah creates compelling articles, blog posts, and other digital content that engage readers and promote the Walletminded brand. Before joining Walletminded, Sarah honed her writing skills as a freelance writer and ghostwriter. Her work included crafting blog posts and web content for financial services, technology, and healthcare clients. Sarah holds a bachelor's degree in English from Emory University, where she also served as editor of the campus literary journal. She continues to volunteer her time as a writing mentor for youth in her community. When she's not meticulously crafting content, you can find Sarah attempting new baking recipes and enjoying hikes with her dog. She also loves curling up with a good memoir.

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Golf Driving Range Business Plan

Start your own golf driving range business plan

Emerald Driving Range

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Emerald Driving Range (Emerald, EDR) is a new enterprise that provides state-of-the-art facilities that accommodate golfers of all levels. A first-class driving range with slots for 50 golfers along with two chipping greens and two putting greens will be available. EDR will focus on providing practice opportunities for golfers of all abilities. There will be a PGA Teaching Pro to give lessons on a daily basis. We will have a concessions area that will provide a variety of drinks and snack foods for golfers who need to take a break.

It is our purpose to set a strategic direction for our future and this is the primary purpose of this business plan. It will address location, finance, and service issues that will be key to the future success of the business. This process is challenging from the standpoint that there are several other driving ranges in the community and we are a start-up enterprise. What we have to offer in facilities is unique to the industry, and we are excited to serve the community.

Our market strategy is based on becoming a viable choice for people looking for a place to practice every aspect of the game of golf. The three target market segments Emerald is focusing on are Children, Adults, and Schools. Golf is becoming increasingly popular with children at younger ages. We will have programs in place to meet the needs of kids wanting to learn the game of golf. Our facility will also appeal to adults of all levels who want a quality place to practice or take lessons. Emerald will also build relationships with local schools and universities to hold classes at the range, and to use it as a practice facility for their golf teams. The marketing objective is to actively support continued growth and profitability through effective implementation of the strategy.

1.1 Mission

Emerald Driving Range is dedicated to providing a practice facility that is committed to serving golfers, both advanced and novice. It is our purpose to manage a facility that will help golfers of all levels develop their game. Emerald will strive to make each customer feel that they are important to our business and will give each customer value for their dollar. Emerald realizes that each employee is a valuable asset to the company and will encourage a team atmosphere and will treat each employee with respect.

1.2 Objectives

  • Sales improving steadily through year three.
  • Remarkably high Gross Margin.
  • Net income/sales positively modest each year.

Golf driving range business plan, executive summary chart image

1.3 Keys to Success

  • Provide excellent customer service with a proactive energetic staff.
  • Provide a top notch facility that allows customers to work on every aspect of the game.
  • Provide quality instruction from beginner to expert.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Emerald Driving Range is a new enterprise that provides state-of-the-art facilities that will accommodate golfers of all levels. There will be an on-site PGA Teaching Pro giving lessons on a daily basis. Emerald will focus on providing practice opportunities to the recreational golfer as well as the serious competitive golfer. Arrangements will be made with local schools and universities to use the facility for their golf teams’ practices and golf classes. A first-class driving range is available with slots that accommodate 50 golfers at a time. Chipping greens with sand traps as well as two putting greens will be in place.

2.1 Start-up Summary

Total start-up expense (including development of facility) are shown below.  Long-term assets include a ball retrieving machine as well as other maintenance equipment. Other expenses include balls, clubs, towels, and misc. accessories. We will have a concessions area that will provide a variety of drinks and snack foods for golfers who need to take a break. The details are included in the following table.

Golf driving range business plan, company summary chart image

2.2 Company Ownership

Emerald Driving Range will be created as a partnership with Stan Walker owning 60%, Fred Fast 20%, and Jim Spade 20%. Stan Walker will act as president, with Fred Fast and Jim Spade on the management team, handling marketing/advertising and concessions/vendors respectively.

Emerald Driving Range provides golfers with a practice facility that will focus on all aspects of the game. We welcome golfers of all abilities, and have an on-site professional to give instruction to those who wish to do so. We will offer a variety of beverages and snack foods for our patrons to enjoy while they take a break from practicing.

Market Analysis Summary how to do a market analysis for your business plan.">

Emerald Driving Range will be focusing on golfers at all levels and all ages who want a good quality practice facility.

Our target groups include children (ages 6-17), and we are developing a program for them to participate in. Golf is becoming more and more popular and as kids are beginning to participate at younger ages we would like to give them opportunities to learn the game. Another target group is adults, both male and female, who have an interest in either learning the game of golf, or getting better at it. The last target group is comprised of high schools, local colleges, and universities who want a facility to have classes and instruction, as well as train their golf teams. The need for a state-of-the-art driving range in this community has been apparent for many years and Emerald Driving Range intends to satisfy that need.

4.1 Market Segmentation

The profile of our customers consists of the following Psychographic and Demographic factors.

  • Age range of 18 years to 65.
  • Average annual household income of $70,000.
  • Professional/white collar worker.
  • Plays for business as well as pleasure.
  • Age 7 – 17.
  • Parents play golf.
  • Play other sports in addition to golf.
  • School sizes range between 500 – 2,000 students for high schools in the area.
  • Community colleges and university have approximately 40,000 students combined.
  • 10% of the local schools are private institutions.
  • 40% of high schools and colleges/universities have an active golf team.

Golf driving range business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

Our market strategy is based on becoming a viable of choice for people looking for a place to practice every aspect of the game of golf. We will have a resident professional with an assistant to assist those customers who wish to have lessons. The target markets are separated into three segments; “Children,” “Adults,” and “Schools”.

Children – Age range of 9 – 17 years of age. Most of the parents of these children also play golf. In addition to golf many of this group plays other sports. Most of these kids also come from middle to upper-class families.

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Schools – Many local high schools in the area have golf teams that need local practice facilities. With a university and community college in the area the need for convenient practice facilities exists. Working with these institutions to provide facilities to hold classes and practice will fill this need. Local high schools typically have 500 to 2,000 students. With ten schools in the area we are looking at approximately 15,000 students. Private schools only make up about 10% of the schools in the area. The university and community college have combined enrollments of approximately 40,000 students.

4.3 Service Business Analysis

The Driving Range business entails providing a facility that allows for practice in every aspect of the game. Driving, chipping, and putting.

4.3.1 Competition and Buying Patterns

With the increased popularity of golf and the limited number of practice facilities in the area, people will welcome another choice.

Main competitors:

  • Fiddler’s Green — Par 3 18-hole golf course with a driving range and clubhouse selling golf equipment. On-site professional is available to give lessons. Driving range is small but well equiped. Location is not convenient for many people as it is out of town a few miles.
  • Riveridge — Regulation 18-hole course with a large driving range and pro shop. Located in town, it is convenient to get to and is a well run facility.
  • Laurelwood — A large nine-hole municipal course with a small driving range and pro shop. Convenient in town location but the driving range is very small and outdated.

All of the driving ranges in the area also have golf courses as part of the facility. The quality of the golf course is usually one of the main draws for people to come and practice. Location also plays a big part in how many consumers choose their practice facility. Driving ranges with an on-site professional draw people who are looking for instruction.

Strategy and Implementation Summary

The primary sales and marketing strategy includes these factors:

  • A quality practice facility that allows a golfer to work on every part of his or her game.
  • Availability of quality instruction by a certified PGA Teaching Professional.
  • Open facility to high schools, colleges and universities to hold classes and team practice sessions.

5.1 Competitive Edge

Emerald Driving Range believes its competitive edge lies with two main differentiators.

  • We do not have to deal with the day-to-day operations of running a golf course, so we can give more attention to our customers, as well as give more focus to the facility itself.
  • Our facility is set up to accommodate more golfers at a time than most of our competitors. Our customer service will be top notch and we will have a good variety of beverages and snack foods for customers.

5.2 Marketing Strategy

Our marketing strategy is based on becoming the preferred choice for golfers of all ages who are looking for a practice facility that focuses on all phases of the game. Our marketing strategy is based on superior service in the following areas:

  • Quality facilities.
  • Quality instruction.
  • Customer service.

Our marketing strategy will create interest and appeal from our target market for what we offer our customers. Once they come to our facility we have no doubt that they will not only come back, but will bring their friends as well.

5.3 Sales Strategy

The primary sales and marketing strategy includes these factor:

  • A satisfying practice experience that provides excellent facilities and top notch customer service.
  • An on-site professional to give lessons and individual instruction.
  • Excellent location that is convenient to get to.

5.3.1 Sales Forecast

The Sales Forecast is broken down into three main revenue streams: Driving Range & Practice Facilities, Concessions, and Professional Lessons. The Sales Forecast for the upcoming year is based on a modest 5% growth rate for each of these revenue streams. In spite of any economic unpredictability in the future, we expect to have at least a 5% growth increase in the following two years.

Golf driving range business plan, strategy and implementation summary chart image

5.4 Milestones

The Milestones table outlines key activities that will be critical to our success in the coming year.

Golf driving range business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Stan Walker oversees all of the operations at Emerald Driving Range. Stan is the majority owner with Fred Fast and Jim Spade each 20% co-owners in the enterprise. Fred has the responsibility for the marketing and advertising of the business along with the creation and implementation of the Web page. Jim is responsible for overseeing the concessions which includes all ordering and dealing with vendors.

Stan also handles the accounting for the driving range. Stan Walker has 15 years experience working as an active manager for the prestigious Mckenzie Golf Club. Stan managed the day-to-day operations including the driving range. Golf instruction has been a passion of Stan’s and through years of planning the idea of Emerald Driving Range was seen to fruition. Fred and Jim also have worked in the industry for the last 20 years, each in management capacities. Jim managed the Spring Creek driving range and has been a personal friend of Stan’s for many years. Fred has spent the last 10 years in the advertising business working with a golf magazine.

6.1 Personnel Plan

The personnel plan consists of Stan Walker taking a salary of $48,000 per year. Fred Fast and Jim Spade will each draw $36,000 out of the business for their contributions. Fred and Jim are not working at the site full time but will share a percentage of the profits at the end of the year. There will be one full-time greenskeeper making $2,500 per month, four full-time employees making $2,000 per month, and four part-time employees working 16 hours per week each, making $10.00 per hour. Our resident golf pro Joe Bain will draw a salary of $4,000 per month and Joe’s assistant Todd Smith will work part-time at $1,500 per month.

Salary increases in year 2005 and 2006 will be set conservatively at 5% to mirror projected sales increases.

Financial Plan investor-ready personnel plan .">

The financial plan contains these essential factors:

  • A growth rate in sales of 5% for the year 2005, to $786,000 in total revenues.
  • An average sales per business day (340 days per year) in excess of $2,300.

Difficulties and Risks:

  • Slow sales resulting in less-than projected cash flow.
  • A parallel entry into the market by another competitor.
  • Unexpected cost increases compared with the forecasted sales.

7.1 Important Assumptions

The following assumptions will determine the potential for future success.

  • A healthy economy that supports a moderate level of growth in our market.
  • The ability to maintain at least a 5% growth each year.
  • Keeping operating costs low, particularly in the area of personnel and ongoing monthly expenses.

7.2 Break-even Analysis

The following chart and table summarize our break-even analysis. We don’t really expect to reach break-even until a few months into the business operation. We will be charging $4.00 for a bucket of balls and we speculate that if for every two buckets of balls purchased we sell one drink at a cost of $2.00 we will have an average cost per unit of 25%.

Golf driving range business plan, financial plan chart image

7.3 Projected Profit and Loss

The following represents the projected profit and loss for Emerald Driving Range based on sales and expense projections for 2004 and beyond.

Golf driving range business plan, financial plan chart image

7.4 Projected Cash Flow

The cash flow projections are outlined below. Again, these projections are based on our basic assumptions with revenue generation factors carrying the most significant weight regarding the outcome.

Golf driving range business plan, financial plan chart image

7.5 Projected Balance Sheet

Emerald Driving Range’s balance sheet is outlined below.

7.6 Business Ratios

Business Ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7999-0202 Driving Ranges are shown for comparison. The following will enable us to keep on track. If we fail in any of these areas, we will need to re-evaluate our business model.

  • Gross margins at or above 80%.
  • Month-to-month annual comparisons indicate an increase of 5% or greater.
  • Do not depend on a credit line to meet cash requirements.

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6 Steps To Starting & Growing A Golf Simulator Business

Golfstead is reader-supported. When you buy through links on the site, we may earn an affiliate commission at no extra cost to you. Our affiliations include, but are not limited to, the eBay Partner Network and Amazon Associates.

Due to a number of factors including the recent pandemic, golf simulators have exploded in popularity over the past couple of years. This has made building profitable golf simulator business a more attractive prospect than ever.

On this page, we’ll provide you with a general six-step blueprint that you can use to start your own golf simulator business from the ground up.

The main topics we will cover are acquiring a location, obtaining the equipment, setting it up, and marketing to grow your business.

We are going to do our best to cover a lot of ground while keeping it short and sweet for those in a time crunch. Enjoy!

Disclaimer: This guide is not meant to be a substitute for professional business advice. Instead, it’s meant to provide guidance and ideas, and suggest a course of action for starting a golf simulator business that has the potential to be successful. In no way will we be liable for any financial loss incurred as a result of following any of the information on this page. You proceed at your own risk.

Step 1: Find a location.

Empty room with wood floor and brick wall

Before you can start ordering golf simulators, you are first going to need to find an optimal location for your business.

Places like street corners with intersections will help optimize your profits, because people will have to stop there and are more likely to look around while waiting at a red light.

You are also going to want to tour the location to get an idea of the space that you will have to work with inside the building. The amount of space you have will determine the upper limit of the number of simulator bays you can set up.

Consider putting a bar inside the establishment as well. The revenue from food and drinks can really add up over time, which we also mention on our indoor golf sim profitability page.

Step 2: Find golf simulators.

TruGolf Vista 10 Golf Simulator 2

Once you have selected the location for your simulators, you will have a much better understanding of the space you have available and the simulators that will fit that space.

Before selecting any particular simulator, you’re going to want to do lots of research since this will be a big investment. What will likely make your decision easier is the fact that it will be an indoor facility, so you don’t need any sort of outdoor protective equipment for the simulators.

One excellent simulator studio that we often recommend for businesses is the Uneekor EYE XO SIG12 .

Other important factors to consider beyond just the hardware are the software options: their features, game modes, and courses that are available for play.

We have created many golf simulator buying guides where we review the best packages. For the purposes of a golf simulator business, you should probably check out our commercial simulator buying guide . You can also look at our general simulator guide or our software buying guide .

In our view, the three best online golf simulator stores to shop for golf simulators are The Indoor Golf Shop , Rain or Shine Golf and Top Shelf Golf . Click the links (they open in new windows) and browse their catalogues to find something that you like best.

Step 3: Research your target audience.

Audience graphic

This is arguably the most important part of starting your golf simulator business, especially if you’re looking to attract investors to raise money.

You should research your target audience and develop projections. These projections will make it much more likely that potential investors will get on board and drop down money, since, from their perspective, you’re on top of your game and your numbers are attractive. Again, this all starts with the target audience.

To start researching your target audience, you could simply look at the census data for your town or city. This should help you get a general understanding of the demographics that you will be advertising for.

Naturally, you will be advertising to golfers, but you also have to remember that some of the fun surrounding golf simulators lies in the fact that people who have never played golf before can have a great time.

In fact, it could be argued that more people go to golf simulators that have never played before and just want to mess around than actual golfers trying to improve their game. That is besides the point for this step, but it is worth keeping in mind when researching your target audience.

Step 4: Start a marketing campaign.

Collection of internet apps for marketing

One of the best things that you can do to generate sales for any business is to have an excellent marketing campaign. Let’s talk about online and offline methods.

Online Marketing

One of the best ways that you can market online nowadays, particularly with local businesses like a golf simulator business, is through the use of social media .

Social media can be a very powerful tool when it comes to spreading the word around town about your new and upcoming golf simulator business. Running Facebook ads , for example, can be extremely effective because you can target people in your local area who have specific interests.

You can also run search engine pay-per-click ads , such as with Google or Bing, and target people in a similar way.

In addition, it’s all but essential that you have your business listings properly set up in the major search engines. You will need to create a Business Profile on Google and a Bing Places listing on Bing, and you should also research tips on how to get your business to rank higher in the search results.

Offline Marketing

One successful offline technique, especially in small towns, is to put up flyers in and around other local small businesses. People are very likely to help support small businesses if they are already buying from one in the first place.

Another very powerful offline marketing technique is to partner up with local golf courses in your area. They could get a kickback or you could promote their golf course in return.

This is what the golf simulator business did in my town! On the back of their scorecard was a $5 coupon for a golf simulator business.

This is great marketing and a great way to reach your demographic of golfers! It would certainly come in handy on a rainy day when they are looking to get practice in, but cannot go play outside.

Step 5: Schedule an opening day.

golf estate business plan

Following along the lines of your marketing campaign, one thing you could do is schedule a large opening day event. This is likely going to attract a lot of attention from the locals.

This was another thing that the golf simulator business in my town did successfully. Based on their social media, their place looked packed from open to close on their grand opening!

Opening day events can be an excellent way to get people in the door and have some fun that will make them want to keep coming back. You can build a lot of hype for the event via Facebook, YouTube, and Instagram ads.

Step 6: Evaluate your performance.

Upward trend in green

After you have been open for some time (it could be a few months, a year, etc.), you’re going to need to evaluate your performance and projections.

Pay attention to the details. By this, we mean analyze your peak hours and peak days, and keep track of what times of the day, week, month or year you make little to no money.

Maybe you are opening too soon or staying open too late, or maybe the bar isn’t making as much money as you would have liked.

In any case, you should take some time every now and then to reevaluate what you are doing for your golf simulator business in order to grow even further.

As you start to accumulate profits over time, you may consider expanding your indoor capacity, acquiring newer and better simulators, and/or adding more amenities to make the experience even better.

We want to stress that these six steps are a rough and oversimplified way to start and grow your golf simulator business. There are still a lot of details you’ll need to take care of behind the scenes like:

  • setting up bank accounts
  • creating your brand, logo and signage
  • hiring employees
  • getting paperwork and legal documents together
  • bookkeeping

For these kinds of things, we suggest speaking to a business advisor, legal advisor, bank advisor or accountant to make sure you’re not forgetting anything that you should be doing.

We hope this article gave you good actionable ideas, and we wish you the best of luck in building a successful golf simulator business!

Thanks for reading this guide. If you have or are starting a golf simulator business and have additional questions, leave a comment down below and we’ll do our best to help.

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Found your website: My Hub and I are interest in starting up a golf simulator biz in the San Fernando Valley in California.

Do you provide consultations or links: with Data on how to start up

Thank you so much for your time. Lisa

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Hi Linnae. For consultations, I suggest reaching out to these folks by phone or email.

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After a decadelong fight, 365 homes may be approved on former Brandywine Country Club

golf estate business plan

  • Capano Management's plans for the former Brandywine Country Club call for 365 single-family homes, townhomes and apartments.
  • The plans have been busy winding their way through a New Castle County process that can take years for projects of this scope.
  • The vote Tuesday vote seems likely to be a formality, judging from the lack of comment at the Land Use Committee meeting May 21.

It's been nearly a decade since anyone teed off at Brandywine Country Club, which closed in 2015 after years of decline .

But for most of the intervening time, somebody or another has been teed off about it.

After developer Capano Management put forward plans to populate the former golf course with hundreds of homes ranging from single-family houses to apartments — filling in some of the last developable greenspace in northern New Castle County — hundreds of Talleyville neighbors lined up to fight the project over worries of increased traffic and loss of open space.

After years of back and forth over zoning and traffic and access roads, and a number of pivotal concessions by Capano, development plans now appear poised for final approval at the May 28 New Castle County Council meeting.

The plans under consideration call for a mix of 365 single-family homes, townhomes and apartments on the one-time golf links between Concord Pike and Shipley Road.

Capano also plans to donate about 44 acres to the Brandywine School District, which hopes to build an early education center. Ten acres of this donated land will be restricted to remain open space, Capano's attorney John Tracey told Delaware Online/The News Journal in 2022.

Brandywine Country Club proposals are the result of years of negotiation

Capano's original plans for the project were much larger, calling for well north of 500 residences.

But initial plans faced entrenched resistance who feared their quiet residential neighborhood would turn into a high-traffic corridor, leading to proposal after proposal from Capano.

In the meantime, the property deteriorated so badly during the zoning fight that in 2017, New Castle County inspectors took to fining Capano $250 a day for code violations related to a water-and-debris-filled swimming pool, high grass, noxious weeds, a dead tree and an unsecured building.

Eventually, Capano reduced the scope of the project, agreed to donate land to the Brandywine School District, and rejiggered street access to address traffic or code concerns.

Finally, in July 2022, Capano received a green light from the County Council to rezone the bulk of the property as residential, clearing the developer's biggest hurdle to getting the project built. The rest has been mostly paperwork.

Since then, Capano's plans have been busy winding their way through a New Castle County review process that can take years for projects of this scope and complexity, even after zoning approval.

With substantive issues cleared, the vote Tuesday vote seems likely to be a formality, judging from the lack of comment at the Land Use Committee meeting May 21.

"I know you're all familiar with this plan," said Councilwoman Dee Durham, introducing a resolution that was greeted with the legislative equivalent of a yawn.

What's in the Brandywine Country Club plan

Capano's final plans are nearly the same ones the County Council OK'd for residential zoning in 2022.

The country club redevelopment calls for nine apartment buildings with 300 total units, and a clubhouse on the west side of the country club property behind the Concord Square shopping center . The apartments' appearance will be modeled on the nearby Concord Plaza apartments.

An additional 24 townhomes and 41 single-family homes would connect to Shipley Road.

A portion of Concord Square shopping center will be demolished to make way for a road connecting the apartments to Concord Pike. Capano will build two retail pad sites in the shopping center's parking lot as a replacement.

This portion of the development will not have access to Concord Pike.

What's not in the plan: The proposed early education center

The resolution before the County Council on May 28 would approve the 44-acre donation to Brandywine School District. However, the school district's plans for the property will be considered separately.

The school district would need to introduce its plans to the county after the land donation goes through.

As of 2022, district officials said they planned an 80,000-square-foot early childhood education center on the site to address overcrowding at the district's current pre-K facilities. That new early education center would serve pre-K students from all over the district, and possibly even outside it.

The state Department of Education approved $26 million for the early education center, designed in part to close achievement gaps for socioeconomically disadvantaged students.

But while Capano's plan to put hundreds of houses on the former golf course seems destined for approval, the school district's plan may be more contentious.

County Council members Durham and Jea Street both voiced misgivings about the district's plans for the property in 2022. Street, in particular, was troubled by the district's apparent intention to transport small children far from their homes.

Councilman Street again voiced these objections during the May 21 Land Use Committee meeting.

"At the point where Brandywine School District wants to take preschool kids out of the city to go up there, I guarantee you: Win, lose or draw, that's going to be a problem," he said.

Matthew Korfhage is business and development reporter in the Delaware region covering all things related to land and money: openings and closings, construction, and the many corporations that call the First State home.   Send tips and insults to  [email protected] .

The Key Points at the top of this article were created with the assistance of Artificial Intelligence (AI) and reviewed by a journalist before publication. No other parts of the article were generated using AI. Learn more .

A billionaire's kids plan to build beachfront mansions to revive Dubai's abandoned World Islands

  • Ali and Amira Sajwani want to revive Dubai's failed World Islands project.
  • They're planning to build 24 mansions, a beach club, and two helipads.
  • The siblings' father, Hussain Sajwani, is a billionaire who's close to Donald Trump.

Insider Today

The children of a billionaire Dubai property developer have come up with a plan to revive the emirate's abandoned "World Islands."

Ali and Amira Sajwani have teamed up to launch Amali Island , a property development that aims to revive the troubled project by building 24 mansions, a beach club, and twin helipads.

Nineteen of the 24 beachfront villas have already been sold, and the remainder are selling for upwards of $13.6 million, Ali Sajwani previously told Bloomberg .

One of the villas yet to be sold has seven bedrooms across 22,500 square feet on a plot of 56,000 square feet.

The siblings' father, Hussain Sajwani, is one of the United Arab Emirates' richest people with a fortune worth more than $5 billion, according to Forbes .

Related stories

His children aim to regenerate Dubai's "The World" archipelago — some 300 artificial islands in the shape of a world map.

State-backed developer Nakheel Properties started building the project in 2003, but the 2008 financial crisis cut it short. Many of the islands were then abandoned.

The Amali project will be formed by joining up the islands that were supposed to represent Uruguay and São Paulo, per Bloomberg.

The elder Sajwani is the chairman of the luxury real-estate developer Damac Properties, which he founded in 2002, and is known in the West for his close business ties to Donald Trump.

Damac and Trump teamed up in 2013 to build a Trump-branded, Tiger Woods-designed golf course .

Sajwani has also been vocal in his support for the ex-President's trade war with China, remarking in a 2018 interview that he felt "sympathetic" toward Washington in its battle with Beijing.

"We have signed an agreement with the Trump Organization. We're very, very happy with them — their service and their quality," he told Bloomberg. "Without the organization, we would never have been able to build our golf courses."

The World was less successful than the Palm Jumeirah artificial islands project, which now boasts thousands of homes and other buildings.

Watch: This Mexican entrepreneur builds houses out of bricks made from invasive seaweed. Then he gives them away.

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RESTAURANT GLOBUS, Elektrostal - Restaurant Reviews & Photos - Tripadvisor

Real Estate | Mayor Adams’ ‘City of Yes’ business zoning plan…

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Subscriber only, real estate | mayor adams’ ‘city of yes’ business zoning plan passed by city council committees, with modifications.

New York City Mayor Eric Adams broad smiles during a rally in favor of “City of Yes for Economic Opportunity” on the steps of City Hall early Monday, April 8, 2024. (Luiz C. Ribeiro for NY Daily News)

City of Yes for Economic Opportunity is meant to give businesses a boost by cutting through decades-old red tape and making it easier for them to move and grow. It’s the second of three such zoning overhauls spearheaded by the Department of City Planning.

“This historic initiative will remove outdated limitations on businesses and ensure that local retail streets and commercial centers across the city remain lively places that sustain our neighborhoods,” Mayor Adams said in a statement.

“Zoning for Economic Opportunity” was cleared by two Council subcommittees in key votes Wednesday after being modified to address concerns, largely from outer borough groups worried about the impact on their communities.

The biggest change was nixing a provision that would have made it easier to open corner stores in residential areas, a proposal Zoning and Franchises chair Kevin Riley said “raised a lot of concerns,” especially among community boards. The rest of the zoning package remained largely intact.

Kevin Riley speaking during a press conference before a New York City Council meeting at City Hall in Manhattan, New York on Wednesday, Dec. 20, 2023. (Shawn Inglima for New York Daily News)

Measures that passed with some adjustments include expanding opportunities for light manufacturing such as jewelry making and 3D printing, allowing more indoor agriculture — with limits on size and growing cannabis — plus other updates around manufacturing and auto repair shops.

The Council tacked several commitments from the city onto Zoning for Economic Opportunity, including $4.7 million to hire 60 new Department of Buildings staff and beefing up the Office of Nightlife to help with compliance. There is also a deal to begin regulating last-mile warehouses .

Economic Opportunity passed 5-2 in the Zoning and Franchises subcommittee and 8-2 in the Land Use Committee.

Councilmember Kamillah Hanks, a Staten Island Democrat, voted against it in the first round.

“There’s a lot of good things in here,” she said, praising the modifications. “However, despite these efforts, it’s important to note that the civic organizations, constituents, and community members in my district simply do not agree with the proposal.”

Zoning for Economic Opportunity is the second of the Adams administration’s three-pronged “City of Yes” package. The first, Carbon Neutrality, addressed climate change issues and was enacted in December without incident.

The third and final measure, Zoning for Housing Opportunity , is the most ambitious — and most controversial. Adams has positioned it as his signature plan to tackle the city’s ongoing housing crisis by allowing “a little more housing” to be built in every neighborhood. It was recently sent to community boards for review.

But with the months of hype has come early criticism, especially outside Manhattan , and the modifications announced Wednesday hint that the housing deal will face more hurdles once it reaches the Council.

“[Housing Opportunity] negotiations will be key, but Mayor Adams and his top aides are going to need to deliver votes from more of their closest allies,” predicted one Council insider.

A final vote on Zoning for Economic Opportunity is set for June.

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Sartiano's popular Zero Bond club in Manhattan has become quite the scene due to the patronage of Taylor Swift, Kim Kardashian, Mayor Eric Adams and many other luminaries.

Lights dimming on late night scene in East Hampton as planned Zero Bond snared in village curfew

The green space sits at the center of dueling court cases, by those trying to save the garden and those who want to see the city build senior apartments on the lot, and has become a flashpoint in the larger housing crisis in New York.

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Mayor Eric Adams and former Gov. Andrew Cuomo (New York Daily News / Getty Images)

Adams plays down Cuomo’s scathing remarks about NYC housing as ex-gov fuels comeback talk

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

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Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

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  20. Former Brandywine Country Club will likely become 365-home project

    After a decadelong fight, 365 homes may be approved on former Brandywine Country Club. Capano Management's plans for the former Brandywine Country Club call for 365 single-family homes, townhomes ...

  21. Billionaire's Kids Plan to Revive Dubai's Abandoned World Islands

    May 25, 2024, 5:06 AM PDT. A rendering of one of the planned mansions on Amali Island in Dubai. Amali Properties. Ali and Amira Sajwani want to revive Dubai's failed World Islands project. They're ...

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  28. Mayor Adams' 'City of Yes' business zoning plan passed by City Council

    The New York City Council on Wednesday passed a pared-back version of the Adams administration's plan to do away with outdated zoning restrictions on businesses ahead of a final vote.

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  30. Geographic coordinates of Elektrostal, Moscow Oblast, Russia

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