how to write a cover letter hubspot

4. Include data-backed examples.

When referencing experience from your resume, use your cover letter as an opportunity to explain in detail — with examples.

Examples allow the company to picture the success you could bring if they hired you, rather than the person next in their resume pile. But, data-backed examples give an extra edge.

Let's use an example. Which of these options is more impressive?

• I increased leads for the company.
• I increased leads by 35% in one month through a single blog post, which became the company's highest lead driver.

It's option B, right? That's because it's descriptive and shows results.

5. Tell a story.

Following on from the previous step, you could elaborate on your data-backed examples by telling a story.

Storytelling helps with relatability and gives a hint of your personality in a cover letter. It also makes the recruiter remember your cover letter amongst a sea of other one-page documents in their review pile.

However, this cover letter tip comes with a warning: Don't overdo it and make sure it's relevant.

6. Get a second pair of eyes on it.

Even the best writers make mistakes, but they can leave a negative first impression.

That's why our sixth cover letter tip is to get a second pair of eyes on it.

Email it to a friend or ask a family member to glance over it before you hit "send." Ask them to highlight any spelling mistakes or suggestions to improve how you're communicating with the person reading it.

You never get a second chance to make a first impression. Seeing as though a cover letter is one of the first documents a recruiter sees, try to make it perfect.

7. Be unique.

Finally, make your cover letter unique.

If you're applying for a creative role, experiment with colors, subheadings, and layouts.

If you're applying for more of a traditional role, be wary. Not everyone is a fan of bright, bold cover letters, but you can scope your limits by getting a feel of their company culture.

Are they strict and professional, or does the company like to have fun? (You can usually get a feel of this from their website or social media profiles.)

Testing the level of uniqueness can be a case of trial and error. If you're not getting great reactions from your cover letter, revise and try again.

We understand that inspiration can go a long way. That's why we've created a one-stop-shop for cover letter examples , which are available to view here.

You're also free to browse our collection of cover letter samples for extra inspiration on formatting your cover letter and learning from those who've helped to land dream jobs.

Now you're fully equipped to write a cover letter that will help you get your foot in the door.

Editor's note: This post was originally published in September 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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Whether you're just joining the workforce or looking to make a mid-career pivot, the act of job hunting can (and often will) trigger feelings of stress. It all starts with the daunting task of polishing up your resume, which leads to the time-consuming task of crafting tailored cover letters for each application you submit. But your cover letter isn't something you want to skimp on. After all, an effective cover letter provides you with an opportunity to exercise your creativity and highlight your qualifications at the earliest stage of the recruitment process. 

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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10 cracking cover letter examples

Need some help with your cover letter? Don’t worry – we’ve rounded up ten fantastic resources

Your resume might be the document that demonstrates your career history and skills, but the cover letter is just as important when applying for a new job – it’s your chance to immediately sell yourself to recruiters and highlight precisely why you’d be perfect for a position.

It’s a critical bit of paper, then, and so it makes sense to get it right. But that can bring its own challenges: it can be tricky to know what to include in a cover letter and what to leave out, and it’s hard to know exactly how to structure a good cover letter.

If you’re not sure about how to move forward, we’ve put together a directory of the ten best cover letter example sources. These sites all have fantastic cover letter examples for anyone to use, and they’re also packed with advice on how to customize each document for your next application.

And if you want more help with resumes and cover letters, we’ve reviewed the best resume-building software and a nswered ten key questions about recruitment . 

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The Balance Careers

This is one of the biggest sites around when it comes to recruitment, so it’s no surprise that The Balance has a great selection of cover letter templates . You can start with a standard cover letter template that’s available in plain text and in Microsoft Word format, and the site goes further by offering dozens of personalized letters for different jobs.

The Balance also has templates designed for different situations, which is handy if you want to write a letter that reflects a career change, an employee referral or your salary requirements. And, beyond this, The Balance also delivers superb advice on how to write your own cover letter.

HubSpot’s CRM platform is a great choice for growing businesses, and its cover letter samples are superb options for anyone who wants to apply for a new job. You’ll find fourteen different templates that are designed for different positions and industries alongside in-depth explanations of how they work and direct links to download the files.

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That makes it easy to download, modify and then send your next cover letter, and HubSpot a checklist that details all the information you need to include in any cover letter.

With a name like Enhancv, you’d hope that this site can sort out a good cover letter – and you’d be right. As well as a guide to writing the perfect letter, Enhancv includes templates that cover hundreds of different positions alongside and examples of letters that have helped people get jobs in the past.

Enhancv also has a neat wizard tool that can build your own cover letter from scratch. It’s easy to use, it can produce formal and casual documents that highlight different skills, and you can get the document by creating a free account.

My Perfect Resume

This site takes a refreshingly straightforward approach to cover letters. It lays out an example letter immediately, explains what you need to convey in a letter, and shows precisely how each aspect of the document can help jobseekers achieve their goals.

My Perfect Resume supplies cover letter templates across loads of different situations, so you can pick a document based on your precise needs, and you’ll also find hundreds of templates that are designed for different industries and job roles at all levels of seniority.

It’s one of the biggest job sites on the planet, so you know that Monster has got you covered if you need cover letter examples. Monster offers straightforward advice on how to write the perfect cover letter, including a step-by-step guide, and Monster also has dozens of templates that cover a wide variety of positions and industries.

The Muse goes into more detail than most about why a cover letter is necessary and what you should include and omit from your next cover letter – undoubtedly useful if you want to write your own.

If you’d prefer to use a template, The Muse has you covered: the site has templates that cover several common scenarios, and there are explanations about what makes each letter suitable. This site is ideal if you want a deep dive into your next cover letter.

Indeed is another huge job site that provides reassuringly straightforward cover letter templates and easy to follow advice. You’ll find a page here that guides you through the entire writing process , with examples and tips from career coaches.

If you’d prefer to use and modify a template, Indeed has you covered: the site serves up dozens of templates that cover most major industries and positions.

ResumeGenius

This top-notch recruitment site lays out straightforward cover letter templates that cover professional, creative, entry-level and career-change scenarios alongside a more general cover letter example.

They’re easy to use because they can be downloaded in Microsoft Word format, and the site also explains exactly why they work and the information you need to include in your finished document. There’s also a wizard that can be used to build a cover letter once you’ve provided the right information.

Zety has one of the best cover letter guides you’ll find anywhere, with plenty of explanation about how to write the perfect letter – and in-depth information about how you can succeed by getting the little details right.

Unsurprisingly, Zety also has cover letter templates that cover hundreds of roles in dozens of industries, and it has a cover letter builder that can create a customized document in seconds once you’ve provided the relevant information. Anyone serious about writing a cover letter should head here. 

This is one of the best resources you’ll find anywhere for cover letter examples. JobHero has more than 700 templates that can be copied and pasted into your word processor of choice, and a building module can also create a personalized letter once you’ve given the site a few key pieces of information.

Users can browse JobHero’s cover letter database by job title, industry and level of seniority, and the site also dispenses plenty of advice for writing an excellent cover letter from scratch.

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HubSpot, Inc.

Us4435731009, hubspot : sales cover letter tips, templates, & examples to land your ideal role.

A strong sales cover letter can do a lot for you as an applicant - like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with - but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded - stringing together a multi-page history of your entire professional life - you're going to get overlooked.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri - and always have the text be black.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. " That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

In most cases, employers won't look at the skills you highlight and just take you at your word - you need to point to hard, quantifiable results that demonstrate you're the real deal.

If you're applying to a conservative company or work in a formal industry - like finance, healthcare, or law - include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you're applying to a less formal place, you can probably get away with simply writing your name and email address - followed by a space and the company's name and email address.

Maybe you're not sure who will be reading your cover letter - but don't write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager's name.

Let's say you're applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team's leader on LinkedIn. When applying to a conservative company, write "Dear Mr./Ms. [Last name]." When applying to a startup or relatively relaxed organization, write "Dear [First name] [Last name]."

Your intro paragraph should highlight why you're a great fit. It's a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I'm interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don't help. You want to grab the reader's attention and sell yourself from the very start - so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses - in fact, I've helped more than 300 in the past year at my current job - which is why I'm so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn't just rewarding -- it's also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral - either by submitting your application or connecting you with the hiring manager - but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I'm drawn to the BDR role at Red Shelf. I've heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

In this paragraph, choose a relevant work experience. What does "relevant" mean? You're trying to show your existing abilities and knowledge map well to the role you're applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales - both skills I'd use as a HubSpot BDR. Finally, it's made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you're applying for. Imagine you're currently an AE applying for a manager position. Your second section could read:

" In the past 16 months on the Pacific West team, I've taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success - the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I'd continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

If you have another relevant experience, discuss it here. But you don't have to add a third paragraph just for the sake of adding one - a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let's suppose you're applying for a sales engineer role - a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I'm in my element when answering product-related questions. There's nothing I enjoy more than getting a challenging ticket I can dig into - and there's nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I'd get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I've honed as a support rep."

This section doesn't need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information" or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you'll give more info if asked and are appreciative of their time. You'll seem like every other applicant who's grabbed a generic template from the internet - which, okay, you might be doing, but they don't need to know that.

Instead, reiterate your interest with a strong summary line like:

"The best days at work are usually the longest and most demanding - because I go home knowing I've helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations."

Dear Jane Doe,

I'm passionate about [helping X type of customer, solving Y goal, working in Z industry] - which is how I found the [open position] at [company name]. The more I learned about [company's] mission to [insert mission here, i.e. "improve the remote working experience," "make personal finance easy"], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. "Customer Development"] team.

As a [title] at [current employer or skill], I'm responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. "my boss recently said I was one of the most resourceful employees he's ever had" or "I'm known for my ability to stay collected and take the lead during high-pressure situations."] I'd use [X skill] as your [job title] to [achieve main objective].

I'm also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You're looking for someone with [X skill/character traits], and I believe I'm a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as "become a leader in the CRM space" or "used creative marketing and social media campaigns to become a household name in Colorado."] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience - and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters - so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Originally published Apr 20, 2022 8:00:00 AM, updated April 20 2022

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Top deliverability’s blog, hubspot: how to write a cover letter for an internship [examples & template].

• September 15, 2023
• Posted by: Top Deliverability
• Category: ESPs HubSpot Industry News

HubSpot just published another insightful blogpost:

Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills. We’ve created an internship cover letter template to provide some initial structure and inspiration. For the best results, download our template, then add your own creativity and flair with the tips below. There are different formats you can use when writing internship cover letters, but you can’t go wrong with the traditional business letter format. Business professionals use this template style to apply for full-time roles, so your cover letter will stand out above the rest. Remember to proofread, use formal terms such as “Dear” and “Sincerely,” and lean towards a professional tone in your body copy. 1. Include your name, date, location, and contact information. Read more: How to Write a Cover Letter for an Internship [Examples & amp ; Template]

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HubSpot Director of Business Development Cover Letter Sample

Learn to write your cover letter by repurposing this HubSpot Director of Business Development cover letter sample. This cover letter helped a real person land a job at HubSpot. That person let us share their cover letter with our readers. Copy-paste this cover letter example for free or rewrite it directly in our easy-to-use cover letter creator.

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HubSpot Director of Business Development Cover Letter Sample (Full Text Version)

Dear Hiring Manager,

I only recently discovered the Director of Business Development opportunity within HubSpot, but I am certain that this is the role I’ve been building towards my entire career - a role that will have enormous impact through empowering others.

I've orchestrated, qualified, and reviewed hundreds of initiatives within the Government and Business sectors. In my current role at HubSpot, I frequently research, identify, and prioritize potential growth engines for over 50 businesses. These businesses span all industries, models, and personalities.

Furthermore, I've built several organizations via HubSpot’s Agency and Startup programs -- and am piloting an initiative I founded: “HubSpot for Veterans.”  I channeled my Startup Institute and Techstars experience towards a successful launch -- and the program’s continued impact on an ever-growing community of veteran and military spouse entrepreneurs.

The Director's mission is an existential one. I would welcome the chance to lead this mission as a member of your team.

Thank you for your time, and I look forward to talking to you soon.

Kind regards,

Director of Business Development

All major fields of business do hire Directors of Business Development. Be it the entertainment industry or manufacturing, these experienced professionals are crucial for a company or factory to adapt to external circumstances and the latest business trends. Their primary responsibility is to increase a firm’s revenue by identifying new opportunities and further expanding its presence on the market. Persistence, knowledge of the industry, and communication skills are all essential skills that one needs to efficiently get a company’s management on board with implementing a new business or marketing strategy, both of which may be the end result of a project that a Business Development Director has worked on.

HubSpot is a company exclusively focused on helping organizations grow through modern software systems. They create and build solutions that empower businesses to engage and attract customers. The entrepreneurial nature of what this company does permeates throughout its entire structure even down to its employees. HubSpot actively runs a company culture forum – ‘HubSpot Culture Code’ – where one can learn a lot more about how things go about at the office. A strong emphasis on company culture can be a little ‘full-on’ for some individuals but if you enjoy it you will find that this is a workplace full of learning opportunities and great people!

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