what is a difference between presentation and speech

Speech vs. presentation: What’s the difference?

• Written by: Joby Blume
• Categories: Visual communication , Industry insights
• Comments: 6

What’s the difference between a presentation and a speech? Many people use the words interchangeably, but there are two main areas of difference according to the dictionary definitions. Whether one accepts the dictionary definition is another matter – my four year-old daughter sometimes refuses – but that makes further discussion pretty difficult.

According to the Oxford English Dictionary (OED), a speech is defined as:

a formal address or discourse delivered to an audience

According to the Scrabble fan’s choice – the Collins English Dictionary – a speech is:

a talk or address delivered to an audience

Note that in the Collins definition, the part about being formal is missing.

Presentation

Both the Oxford English and Collins dictionaries define presentation as including some sort of visual element. The OED definition is:

a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience

Note that this includes the word ‘shown’. The Collins definition is even clearer in explicitly mentioning the use of illustrative material:

a verbal report presented with illustrative material, such as slides, graphs, etc

The Collins Dictionary also notes how the word presentation is used more generally to talk about how things are  shown – ‘ the manner of presenting, esp the organization of visual details to create an overall impression’.

Presentations and speeches

Does the distinction hold perfectly? No. Firstly, people use the terms interchangeably, so of course the real world is full of speeches that are called presentations and presentations that are called speeches. Which leads to a natural blurring of the boundaries. Second, some presentations are very formal indeed, and some set-piece speeches (e.g. The State of the Union Address ) can have visuals added to them but without the orator interacting with them.

The boundaries aren’t sharp. But, according to the definition, a speech is a talk or address, and a presentation is a talk  with the use of some sort of visual aid. 

Speech vs. presentation

Why does this matter? Because giving a speech – for a lot of people – seems harder than giving a presentation. Bad slides are actually worse than no slides . But the reason so many speakers want slides or props is because they find it too hard to deliver speeches, and because effective visual aids makes it easier for them to get their points across.

Effective visuals – that  support  a speaker – make delivering presentations easier than delivering speeches for most people. Not everyone feels they can hold an audience with simply the sound of their own voice.

Great speeches are, well… great. But they aren’t the same as presentations, and shouldn’t be held up as examples of what those giving presentations should emulate.

P.S. For more on words and definitions, see Meaning and Necessity by Saul Kripke.

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Deference between speech and presentation

Speech Vs Presentation Vs Debate Compitation? Speech: Speech Eleborate In Your Ideas That You Have Crammed(Ratafication). Presetation:To Suggest Anything Infront Of All Student By Using Your Slides Its Own Way That You Have Worked For Project. Debate Compitation:To Disscuss Your Ideas With One Another..

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Speech Vs Presentation: Get The Main Difference In 2023

In the world of communication, there are different ways we express ourselves: through speeches and presentations. But wait, what’s the difference between a speech and a presentation? Let’s break it down!

Imagine you’re standing in front of an audience, sharing your thoughts and ideas. That’s a speech! It’s like having a conversation with a large group of people, where you have the stage all to yourself.

On the other hand, a presentation is like a visual aid that accompanies your speech. It can include slides, videos, and other multimedia elements that help to enhance your message and make it more engaging. So, while a speech relies mainly on your words, a presentation adds that extra visual element.

Now that we know the basics, let’s dive deeper into the world of speeches and presentations and uncover their unique features and purposes. Get ready to conquer the stage and captivate any audience with your powerful words and eye-catching visuals!

Looking to communicate effectively? While both speech and presentation are forms of conveying information, they differ in style and purpose.

• Speech: Typically delivered orally with a focus on storytelling and engaging the audience.
• Presentation: Visual aids such as slideshows accompany the speaker’s message to enhance understanding.
• Speech emphasizes the spoken word, while presentations provide a visual component.
• Speeches often involve more improvisation, while presentations are carefully planned and structured.
• Ultimately, the choice between speech and presentation depends on the context and desired impact on the audience.

Table of Contents

Principales puntos clave

1. Una presentación es cuando muestras visualmente información mientras hablas, mientras que un discurso se enfoca principalmente en transmitir información verbalmente. 2. Las presentaciones pueden incluir diapositivas, gráficos o videos, mientras que los discursos se basan principalmente en el habla. 3. En una presentación, el objetivo es captar la atención del público de manera visual, mientras que en un discurso, el objetivo es transmitir el mensaje de manera clara y persuasiva. 4. En una presentación, las habilidades de diseño gráfico y el uso efectivo de multimedia son importantes, mientras que en un discurso, las habilidades de oratoria y la organización del contenido son fundamentales. 5. Tanto las presentaciones como los discursos requieren práctica y preparación, pero el enfoque principal de cada uno es diferente: visual para las presentaciones y verbal para los discursos.

Comparing Speech vs. Presentation

Speech and presentation are two different methods of communication that serve distinct purposes and have their own unique characteristics. While both involve conveying information to an audience, they differ in terms of format, delivery, and overall objectives. In this article, we will compare speech and presentation, exploring their key features, user experience, pros and cons, price points, and ultimately determine which is better suited for different situations.

Overview of Speech

Speech, in its simplest form, is the act of delivering a spoken message to an audience. It is typically performed by a speaker using their voice, body language, and gestures to convey their ideas and connect with the listeners. Whether it’s a formal address, an inspirational talk, or a persuasive argument, speeches are designed to engage, inform, entertain, and influence.

In a speech, the focus is primarily on the speaker’s delivery and their ability to captivate the audience. The content of the speech is often carefully crafted, incorporating rhetorical devices, storytelling techniques, and persuasive elements to create an impactful message. Public speaking skills, such as voice modulation, articulation, and stage presence, are essential for delivering a compelling speech.

Overview of Presentation

A presentation, on the other hand, is a visual and auditory communication tool used to convey information in a structured and visually appealing format. It typically involves the use of slides, graphics, videos, and other multimedia elements to support the speaker’s message. Presentations can be created using software like Microsoft PowerPoint or Apple Keynote, allowing the presenter to showcase data, visuals, and key points in a streamlined manner.

The emphasis in a presentation lies not only on the speaker’s delivery but also on the visual aids and supporting materials used. Presentations often follow a clear structure, with an introduction, main body, and conclusion, allowing the audience to easily follow the flow of information. The visual elements in a presentation can enhance understanding, clarify complex topics, and make the content more engaging for the audience.

Key Features Compared

Speech and presentation have distinct features that set them apart in terms of their format, delivery, and overall impact. Let’s explore these key features and compare the two:

Speech: A speech is primarily an oral presentation delivered by a speaker, relying on their voice, body language, and facial expressions to convey the message. The content of a speech is usually written down and rehearsed, but the delivery can be more spontaneous and interactive.

Presentation: A presentation is a visual and auditory communication tool that incorporates slides, visuals, and multimedia elements to support the speaker’s message. The content of a presentation is organized into a structured format, often using software programs, and relies on both the speaker’s delivery and the visual aids.

Speech: The delivery of a speech is focused on the speaker’s voice, tone, and overall stage presence. The speaker’s ability to connect with the audience through their delivery plays a crucial role in the impact of the speech. However, there is often less emphasis on the visual aspects of the presentation.

Presentation: In a presentation, the delivery encompasses both the speaker’s verbal communication and their ability to effectively utilize visual aids and technology. The presenter must synchronize their speech with the slides, ensuring a cohesive and engaging delivery that incorporates the visual elements.

Speech: The primary objective of a speech is often to inform, persuade, or inspire the audience. Whether it’s a motivational speech, an educational lecture, or a persuasive argument, the goal is to captivate the listeners and convey a compelling message.

Presentation: Presentations are commonly used for informative purposes, such as sharing research findings, giving product demonstrations, or delivering business proposals. The objective is to present information in a visually appealing and organized manner that enhances audience understanding.

Visual Elements

Presentations typically include various visual elements that enhance the delivery and understanding of information. These elements can include:

– Slides: Slides are the backbone of a presentation, containing text, images, charts, graphs, and other visual representations of information. They provide a structure and guide the presenter and audience through the content.

– Multimedia: Presentations often incorporate multimedia elements, such as videos and audio clips, to add variety and enhance engagement. These elements can help illustrate concepts, provide real-life examples, or showcase product demonstrations.

– Animations: Animations and transitions can be used to add visual interest and create seamless transitions between slides or elements within a slide. When used effectively, they can enhance the overall flow and engagement of the presentation.

– Graphics and Icons: Visual elements like icons, illustrations, and infographics can simplify complex information, making it more accessible and visually appealing to the audience.

Interactivity

Speech: Speeches can often involve a level of interactivity with the audience, depending on the style and purpose of the speech. This can include engaging in a question-and-answer session, encouraging audience participation, or incorporating interactive activities.

Presentation: Interactivity in presentations can vary depending on the delivery method and audience. In some cases, presentations may include interactive elements, such as polls, quizzes, or audience participation through live feedback systems. However, presentations are generally more structured and less interactive compared to speeches.

User Experience

Speech: The user experience of a speech largely depends on the speaker’s ability to deliver a captivating message and engage the audience. A successful speech should leave the audience feeling inspired, informed, or moved by the speaker’s words.

Presentation: The user experience of a presentation is influenced by the visual appeal, organization, and clarity of the content. Well-crafted presentations that effectively convey information and engage the audience can leave a positive impression and enhance the overall user experience.

Pros and Cons

Pros: – Powerful delivery: A well-delivered speech has the potential to captivate and move the audience through the speaker’s voice, gestures, and stage presence. – Personal connection: A speech allows the speaker to establish a personal connection with the audience, as they can see and hear the speaker in real-time. – Flexibility: Speeches can be tailored to different audiences and occasions, allowing for adaptability and customization.

Cons: – Limited visual aids: Speeches rely primarily on the speaker’s delivery and the power of their words, which may limit the use of visuals and multimedia elements. – Less structured format: Speeches can be more spontaneous and less rigid in terms of structure, which can sometimes lead to less clarity or organization in the content. – Lack of visual appeal: As speeches focus on the spoken word, they may not offer the same level of visual appeal or engagement as presentations.

Presentation

Pros: – Visual impact: Presentations leverage visual elements to enhance the delivery of information, making it more engaging and memorable for the audience. – Clarity and organization: Presentations often follow a structured format, making it easier for the audience to follow the flow of information and understand complex concepts. – Multimedia integration: Presentations allow for the seamless integration of multimedia elements, such as videos, charts, and images, which can enhance audience understanding.

Cons: – Dependency on technology: Presentations rely heavily on technology and visual aids, which can be subject to technical glitches or equipment failures. – Potential for information overload: If a presentation is poorly designed or overloaded with information, it can overwhelm the audience and make the content difficult to absorb. – Less personal connection: Compared to speeches, presentations may have a less personal and intimate connection with the audience, as they primarily focus on the visual and auditory aspects of communication.

Price Comparison

When it comes to the cost of implementing speech and presentations, several factors come into play. Here are some considerations for price comparison:

– Software: The cost of presentation software can vary depending on the provider and the specific features included in the package. Popular presentation software options include Microsoft PowerPoint, Apple Keynote, and Google Slides. – Equipment: To deliver a presentation or speech effectively, certain equipment may be required, such as a laptop, projector, microphone, and speakers. The cost of these equipment items can range depending on the brand, quality, and features. – Professional services: If you require assistance with presentation creation, design, or speechwriting, you may need to consider the cost of hiring professionals or consultants who specialize in these areas.

It’s important to note that the cost comparison will vary depending on individual needs, preferences, and the scale of the presentation or speech. It’s advisable to research and consider different options to determine the most cost-effective solution for your specific requirements.

Comparison Table

| Feature | Speech | Presentation | |——————–|—————————–|————————| | Visual Elements | Limited visuals | Multimedia integration | | Delivery | Focus on speaker | Speaker and visuals | | Interactivity | Potential for Q&A | Level of interactivity | | User Experience | Impactful delivery | Visual appeal | | Pros and Cons | Pros and cons of speech | Pros and cons of presentation | | Price Points | Cost considerations for speech | Cost considerations for presentation |

Which is Better – Speech or Presentation?

When deciding whether a speech or presentation is better suited for a particular situation, several factors need to be considered, including the objectives, audience, and context. Here are three reasons why one might be preferred over the other:

1. Information delivery: If the primary goal is to convey a message in a highly personalized and engaging manner, a speech may be the better choice. A well-delivered speech can establish a strong emotional connection with the audience and leave a lasting impact.

2. Visual impact: If the content to be presented relies on visual aids, such as data, graphics, or multimedia elements, a presentation would be more suitable. Presentations allow for the seamless integration of visuals, enhancing the audience’s understanding and engagement with the information.

3. Structure and organization: If the content needs to be presented in a clear and organized manner, with a predefined structure and flow, a presentation is the better option. The structured format of a presentation ensures that information is presented in a logical and digestible manner, making it easier for the audience to follow and comprehend.

Ultimately, the choice between a speech and a presentation depends on the specific objectives, audience, and context of the communication. Both methods have their strengths and can be highly effective when used appropriately. It is essential to consider the key features, pros, and cons of each to determine the best approach for your specific needs.

Frequently Asked Questions

Are you confused about the differences between a speech and a presentation? Don’t worry, we’ve got you covered! Check out these commonly asked questions to gain a better understanding of speech versus presentation.

1. What is the main difference between a speech and a presentation?

A speech and a presentation are both forms of communication, but they differ in their intent and delivery style. A speech is typically a verbal address given by one person, often without visual aids, and is more focused on delivering a message or conveying emotions. On the other hand, a presentation combines speech with visual aids, such as slides or graphics, and is more concerned with sharing information or persuading an audience.

Think of a speech as a heartfelt talk meant to inspire or motivate, while a presentation is a more structured and informative way to convey facts or ideas.

2. When should I use a speech and when should I use a presentation?

The choice between using a speech or a presentation depends on your purpose and audience. Use a speech when you want to connect on a deeper emotional level, such as during a graduation ceremony or a motivational event. The lack of visual aids allows for a stronger emphasis on your words and delivery style.

On the other hand, use a presentation when you need to present information in a clear and organized manner. This is useful in educational settings, business meetings, or conferences where you want to enhance audience understanding using visual aids and slides. Additionally, a presentation can be helpful when you need to convince or persuade others by illustrating key points with supporting visuals.

3. How should I prepare for a speech?

To prepare for a speech, start by identifying your main message and purpose. Think about the emotions you want to convey and the impact you want to make on your audience. Craft a clear and concise outline, organizing your speech into an introduction, body, and conclusion.

Practice delivering your speech aloud, paying attention to your tone, pacing, and body language. Use personal stories or anecdotes to engage and connect with your audience. It can also be helpful to rehearse in front of a mirror or record yourself to identify areas for improvement and build confidence in your delivery.

4. How should I prepare for a presentation?

To prepare for a presentation, start by clarifying your main objective and identifying the key points you want to convey. Create visually appealing slides that support your message, using clear and concise text, relevant images, and graphs or charts if necessary.

Practice your presentation multiple times to ensure a smooth and confident delivery. Pay attention to your tone of voice, body language, and eye contact with the audience. Familiarize yourself with the technology or equipment you will be using, such as a projector or microphone, to avoid any technical difficulties during your presentation.

5. How can I engage my audience during a speech or presentation?

To engage your audience during a speech or presentation, consider using storytelling techniques to make your content relatable and memorable. Incorporate interactive elements, such as asking questions or encouraging audience participation, to create a sense of involvement.

Additionally, maintain eye contact with your audience, vary your vocal tone and gestures to keep their attention, and use visual aids effectively to support your message. Encouraging questions or discussion after your speech or presentation also allows for further engagement and interaction with your audience.

Differences between a speech and a presentation (With examples)

In a nutshell, speeches and presentations both involve talking to an audience, but there are some key differences between them. A speech is typically longer and more formal, like the kind you might give at a special event or ceremony. Presentations, on the other hand, are shorter and often involve visual aids like slides or props. They are usually given in a business or educational setting.

When giving a speech, it’s important to use clear and concise language, as well as to connect with the audience on an emotional level. This helps to capture their attention and make your message memorable. In contrast, presentations rely on visual elements to support the information being shared. This can include graphs, pictures, or even videos. These visual aids help to make complex ideas easier to understand.

Remember, whether you’re giving a speech or a presentation, practice is key. The more you rehearse, the more confident and comfortable you’ll feel in front of an audience. Don’t forget to maintain eye contact, speak clearly, and engage with your listeners. By following these tips, you’ll be well on your way to becoming a confident and effective speaker or presenter.

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What Is the Difference Between a Speech & a Presentation?

by Barbara Bean-Mellinger

Published on 22 Oct 2018

Many people use the words "speech" and "presentation" interchangeably since both involve speaking in front of a group. It's true that both can be dreaded for that very reason. Others note the difference is that speakers in a presentation use visual aids, while those in a speech typically don't. While that's true enough, there are many other distinct differences between the two.

Formal or Not So Formal

Don't tell the speaker giving a presentation in front of the company CEO and other bigwigs that it isn't a formal occurrence. His sweaty palms say otherwise. But, nervousness aside, presentations are given many times throughout the year in business, from sales meetings to conferences, while speeches are reserved for high profile, public events and special occasions like retirement parties and company mergers. Because of this, speeches are more formal. Not that the speaker has to wear formal attire; if only it were that simple to pull off a great speech! Also, the audience is more interested in what your presentation will show them, than they are in you and how you present. Whereas in a speech, it’s just you up there, so all eyes and ears are on you.

Emotional or Just the Facts?

If you think speeches tug at the listeners' emotions while presentations present the facts with visual backup, you're partially right. Speeches make use of anecdotes that pull you in. As you listen you may be thinking, "That's happened to me too!" Or, if the story is unique or outlandish, it leaves you feeling amazed that such a thing happened to the speaker. Stories people can relate to can help presentations, too, but they're not as critical and they can even be distracting. You're already talking and showing visuals; adding stories can seem like too much of a diversion.

Caring Versus Passion

Caring about your work always makes it better. But in a presentation, you can and should dazzle people with your visuals. They're not your backup; they're as critical to your presentation as your explanations. It's a lot like show-and-tell. Without the things to show, you'd have nothing to tell. If you make sure all the charts and graphs you show are easy to understand, your audience will get your messages. A speech, on the other hand, is just you. This is where your passion really comes through, or your lack of it turns your speech into a dud. It's important to decide what your speech's core message is, then build out from that with quotes, anecdotes and humor to convey your message in a memorable way.

Speech and Presentation and More

You may be wondering about other types of public speaking. What's the difference between a seminar and a presentation; or a speech and a lecture? How about the difference between a speech and a debate?

A seminar is different from a presentation in that it's more interactive. While a presentation is given by one person, a seminar involves the participants in some way. It could include small group discussions or a panel. Since seminars are typically several hours in length, they often have many parts that vary in structure to keep people interested.

A lecture is similar to a speech because both are rather formal and one person is doing the talking. Lectures are more often used to teach something, particularly in a college class. Since lectures are typically given during every class period, they aren't expected to be as dramatic or dynamic as a speech, though it might be more motivating if they were!

A debate differs from both a speech and a presentation because it's between two sides that are equally involved. Each side usually takes an opposing view on the debate question or subject. It's often like a contest where, at the end of it, a vote is taken to decide who won the debate.

9 Differences between Presentation and Public Speaking?

By: Author Shrot Katewa

People often confuse presentation with public speaking. After all, both require you to speak in front of an audience. But, there are subtle and important differences between a presentation and public speaking. It is better to understand this difference so that we can prepare accordingly and get the best results!

So, in this article, I will be sharing with you a few key differences between a presentation and public speaking. So, let’s get started!

1. Communication Format

Traditionally, Public Speaking is giving a speech face to face to a live audience. It comprises various forms of spoken communication skills ranging from imparting a speech or debate to motivational speaking to storytelling to Ted talks to entertaining such as a standup comedian.

However, with technological advancements, such as video conferencing, the concept evolved. In modern times, public speaking can be defined as any form of speaking between the speaker and the audience.

On the other hand, a presentation comprises spoken and visual communication. It may be a slide show or an audiovisual presentation. The topic is presented not only verbally but also by displaying content in writing supported with charts, tables, images, or text. 

2. Skills Required

Public speaking is the act of presenting a topic verbally. It is often used as a medium to transfer information, but most importantly, to motivate and encourage the audience.

That said, the only input that goes into public speaking is the speaker, his or her verbal talent and style of communication, all elements displayed collectively as a package.

Whereas presentation requires the presenter to combine verbal and written content and to work with visual presentation programs such as Microsoft power point or Google slides.

3. Time for Preparation

Public speaking is more of an art than just a skill. While you are expected to do a good job when you have time at hand, but a good orator is the one who has the skills to resonate with the audience even when he or she is put on the spot!

At times public speaking may be spontaneous such as extempore. Extempore is a speech that is delivered without preparation. The speaker is given a topic on the spot and is given a minute or two to prepare on the same.

Compared with this presentation is a prepared act. Before the presentation, the presenter is ready with all the required information and facts intertwined in a pre-defined sequence. More often than not, a presentation is on a specific topic and the presenter is given ample amount of time for preparation.

4. Creativity Index

Public speaking is an art that is creative. It may be formal or informal in nature. The style of delivery of every individual is different from others. Every speaker possesses few unique qualities and has complete freedom to design his or her communication style.

Presentation is usually a formal offering. It is a form or act that has to be delivered according to certain pre-set instructions and guidelines. The presenter has limited scope and freedom to divert and add creativity to the presentation. For instance, the most common scope of limitation is the amount of time available to deliver a presentation.

5. Purpose of the Speaker

One of the forms of public speaking is debate. In a debate, every participant speaks either in favor or against the topic. The participant has to convince the audience to agree with his stance – whether right or wrong!

Most forms of public speaking work in a similar fashion. The purpose of the speaker is to convince the audience to agree with the stance of the speaker.

However, in a presentation, a topic is presented comprehensively. The topic is explained in detail highlighting various related points such as advantages, disadvantages, improvement areas, resolution plan, targets, or rewards. The primary aim of the presenter is to educate the audience on the topic, and perhaps drive a call to action.

6. Elements for Effectiveness

Effective public speaking requires the speaker to deliver so efficiently that at the end the audience stands out thrilled, amazed, and persuaded.

An impressive delivery secures more marks than intelligent content. A number of elements such as spontaneity, presence of mind, voice modulations, facial expressions, eye contact, or body language go into the making of an effective speaker. For example, in a singing reality show a participant is judged not only on the basis of his voice quality but also on the way he presents himself while singing, popularly known as the X factor.

Unlike public speaking, a presentation focuses more on content rather than on communication style. The key responsibility of the presenter is to provide the audience with detailed information on the topic covering all its aspects.

An example that may be quoted is that of an author narrating a story through a kid’s YouTube video. In the video, the author narrates the story using various voice modulations to make it entertaining for the kids and to make them feel every emotion of the characters. This case portrays the modern form of public speaking where face-to-face interaction has been eliminated.

At the same time the author presents the story using text, pictures, animations or effects in the video to make the kids visualize the characters and understand the flow of the story. 

7. Size of the Audience 

In public speaking, a speaker can address an audience ranging from a group of few people to a large gathering with thousands or millions of people. An interview wherein two people are in conversation with each other or a motivational speaker addressing a huge crowd may both be considered examples of public speaking.

On the other hand, a presentation is made to a defined set of people organized together in a small or mid-sized group with a limited number of members. To cite an example, students presenting a case study to the classmates or an advertising agency presenting to its prospective client.

Most large forms of presentations won’t usually exceed an audience that can fill an auditorium often limited to a few hundreds. Whereas, for public speaking, the audience can be a large gathering of thousands of people in a ground!

8. Type of Audience

Generally speaking, the type of audience present during a public speaking event is usually a group or a mass of unknown people. The speaker is neither acquainted with the audience nor related to it in any way. For instance, when a spiritual speaker addresses a group of people he is not familiar with the members of the audience.

As against it, in case of presentation the audience comprises a set of people who are familiar with the speaker. Citing the example of a business presentation, say a supervisor presenting to his team the road map to be followed to meet the annual targets, the presenter and every individual in the audience are connected to each other in professional capacity.

9. Motive of the Audience

In public speaking, the people listening to the speaker do not have a common vested interest and every individual in the audience has his own personal motive to fulfill. To elaborate, using the prior example of a spiritual speaker, it is possible that one individual may have resorted to spirituality to overcome his condition of depression and another individual may be listening to the speaker to learn how to control his anger.    

Contrary to the above, in the case of a presentation, all the members participating in the presentation and the speaker have a common vested interest towards which they all intend to work collectively. Drawing from the prior example of a business presentation, the supervisor and all the team members have a common goal of achieving the annual targets.

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• PRESENTATION SKILLS

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• A - Z List of Presentation Skills
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• Giving a Speech
• Presentations in Interviews
• Presenting to Large Groups and Conferences
• Giving Lectures and Seminars
• Managing a Press Conference
• Attending Public Consultation Meetings
• Managing a Public Consultation Meeting
• Crisis Communications
• Elsewhere on Skills You Need:
• Communication Skills
• Facilitation Skills
• Teams, Groups and Meetings
• Effective Speaking
• Question Types

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

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Public Speaking and Presentations

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Public Speaking and Presentations: Tips for Success

This resource includes tips and suggestions for improving your public speaking skills.

Even if you’ve never spoken in front of a large group before, chances are you will encounter public speaking sometime during your life. Whether you’re giving a presentation for your classmates or addressing local politicians at a city council meeting, public speaking allows you to convey your thoughts and feelings in clear ways. Having the right tools can prepare you for successful public speaking and equip you with high-quality communication skills.

Know Your Audience

Different audiences require different modes of public speaking. How you address a room full of preschoolers will vary from how you address a group of professors at an academic conference. Not only will your vocabulary change, but you might alter your pacing and tone as well.

Knowing your audience also helps you decide the content of your speech. For example, if you’re presenting research to a group of scientists, you might not need to define all your scientific language. However, if you present that same research to a group of individuals who are unfamiliar with your scientific field, you may need to define your terms or use simpler language.

Recognizing the extent to which your audience is familiar with your topic helps you center your presentation around the most important elements and avoid wasting time on information your audience either 1) already knows or 2) does not need to know for the purpose of your speech.

Knowing your audience also means tailoring your information to them. Try to keep things straight and to the point; leave out extraneous anecdotes and irrelevant statistics.

Establish Your Ethos and Feel Confident in Your Subject

It’s important to let your audience know what authority you have over your subject matter. If it’s clear you are familiar with your subject and have expertise, your audience is more likely to trust what you say.

Feeling confident in your subject matter will help establish your ethos. Rather than simply memorizing the content on your PowerPoint slides or your note cards, consider yourself a “mini expert” on your topic. Read up on information related to your topic and anticipate questions from the audience. You might want to prepare a few additional examples to use if people ask follow-up questions. Being able to elaborate on your talking points will help you stay calm during a Q & A section of your presentation.

Stick to a Few Main Points

Organizing your information in a logical way not only helps you keep track of what you’re saying, but it helps your audience follow along as well. Try to emphasize a few main points in your presentation and return to them before you conclude. Summarizing your information at the end of your presentation allows your audience to walk away with a clear sense of the most important facts.

For example, if you gave a presentation on the pros and cons of wind energy in Indiana, you would first want to define wind energy to make sure you and your audience are on the same page. You might also want to give a brief history of wind energy to give context before you go into the pros and cons. From there, you could list a few pros and a few cons. Finally, you could speculate on the future of wind energy and whether Indiana could provide adequate land and infrastructure to sustain wind turbines. To conclude, restate a few of the main points (most likely the pros and cons) and end with the most important takeaway you want the audience to remember about wind energy in Indiana.

Don't be Afraid to Show Your Personality

Delivering information without any sort of flourish or style can be boring. Allowing your personality to show through your speaking keeps you feeling relaxed and natural. Even if you’re speaking about something very scientific or serious, look for ways to let your personality come through your speech.

For example, when Jeopardy! host Alex Trebek announced in March of 2019 that he had stage 4 pancreatic cancer, he still let his trademark dignity and professionalism set the tone for his address. He began his announcement by saying “it’s in keeping with my long-time policy of being open and transparent with our Jeopardy! fan base.” Later, he joked that he would need to overcome his illness in order to fulfill his contract, whose terms required him to host the show for three more years. Though the nature of Trebek's announcement could easily have justified a grim, serious tone, the host instead opted to display the charm that has made him a household name for almost thirty-five years. In doing so, he reminded his audience precisely why he is so well-loved.

Use Humor (When Appropriate)

Using humor at appropriate moments can keep your audience engaged and entertained. While not all occasions are appropriate for humor, look for moments where you can lighten the mood and add some humor.

For example, just two months after the assassination attempt on Ronald Reagan, Reagan was in the middle of giving a speech when a balloon loudly popped while he was speaking. Reagan paused his speech to say “missed me,” then immediately continued speaking. This off-the-cuff humor worked because it was appropriate, spontaneous, and did not really distract from his message.

Similarly, at the end of his final White House Correspondents Dinner, Barack Obama concluded his speech by saying “Obama out” and dropping the mic. Once again, the humor did not distract from his message, but it did provide a light-hearted shift in his tone.  

Don't Let Visual Aids Distract From Your Presentation

Visual aids, such as PowerPoints or handouts, often go alongside presentations. When designing visual aids, be sure they do not distract from the content of your speech. Having too many pictures or animations can cause audience members to pay more attention to the visuals rather than what you’re saying.

However, if you present research that relies on tables or figures, having many images may help your audience better visualize the research you discuss. Be aware of the ways different types of presentations demand different types of visual aids.

Be Aware of Your Body Language

When it comes to giving a presentation, nonverbal communication is equally as important as what you’re saying. Having the appropriate posture, gestures, and movement complement the spoken element of your presentation. Below are a few simple strategies to make you appear more confident and professional.

Having confident posture can make or break a presentation. Stand up straight with your shoulders back and your arms at your sides. Slouching or crossing your arms over your chest makes you appear smaller and more insecure. However, be sure you’re not too rigid. Just because you’re standing up tall does not mean you cannot move around.

Eye contact

Making eye contact with your audience not only makes them feel connected to you but it also lets you gauge their response to you. Try to look around the room and connect with different audience members so you’re not staring at the same people the whole time. If you notice your audience starting to nod off, it might be a good time to change your tone or up your energy. 

Avoid distracting or compulsive gestures

While hand gestures can help point out information in a slide or on a poster, large or quick gestures can be distracting. When using gestures, try to make them feel like a normal part of your presentation.

It’s also easy to slip into nervous gestures while presenting. Things like twirling your hair or wringing your hands can be distracting to your audience. If you know you do something like this, try to think hard about not doing it while you’re presenting.

Travel (if possible)

If you are presenting on a stage, walking back and forth can help you stay relaxed and look natural. However, be sure you’re walking slowly and confidently and you’re using an appropriate posture (described above). Try to avoid pacing, which can make you appear nervous or compulsive.

Rehearse (if Possible)

The difference between knowing your subject and rehearsing comes down to how you ultimately present your information. The more you rehearse, the more likely you are to eliminate filler words such as like and um . If possible, try practicing with a friend and have them use count the filler words you use. You can also record yourself and play back the video. The more you rehearse, the more confident you will feel when it comes time to actually speak in front of an audience.

Finally, Relax!

Although public speaking takes time and preparation, perhaps one of the most important points is to relax while you’re speaking. Delivering your information in a stiff way prevents you from appearing natural and letting your personality come through. The more relaxed you feel, the more confident your information will come across.

So you’ve been asked to give a speech. Or was it “remarks”? And what’s the difference, anyway? Here at Spring Green Communications, we are experts at drafting speeches and remarks for our clients — oh, and presentations, too. Here’s what you need to know if you’re asked to deliver any of them. 

Speech : 

WHAT IT IS: A speech is the most formal of these three types of public speaking, and it tends to be the longest and most carefully scripted. Speeches are often given to an external audience on a planned occasion, and they frequently cover “big ideas” about which you or your company are considered experts. 

TO BE SUCCESSFUL:   

• Consider your audience, the venue and the occasion before you get started. Your communications team should track down answers to logistical questions in advance. 
• Will there be a podium and microphone (and what kind of mic)? Will there be water available? Will the speech be livestreamed or recorded?  
• What are the main points you need to hit?  
• What’s your time limit? For most people, a 10-minute speech will run about 1,500 words. 
• Practice. Read it aloud in a normal cadence to make sure you’re comfortable and it sounds like you. 
• Will there be time for questions? If so, consider “planting” a question with an audience member to get the session started. 
• Have a printout of the speech in large font, because technology sometimes fails.

Remarks : 

WHAT IT IS: Remarks tend to be shorter than speeches and more informal. You may be introducing someone else, or giving or receiving an award. 

• You can SOUND impromptu, but you should BE scripted and in your intended “voice.” Don’t let the informality fool you — you need to prepare in advance. 
• Again, consider the venue. Will you need to climb up to a podium and back down again? Make sure the space is accessible if this will be a challenge. 
• Two minutes of remarks is only about 250-300 words, so make them count. 
• Consider putting your main points on a notecard in case you lose track of your thoughts — but don’t read straight from the cards! 

Presentation : 

WHAT IT IS: A presentation typically uses slides to make a specific point for both internal and external audiences. It can be long or short — but it gives you the opportunity to draw in (or lose) your audience visually. 

• Don’t just slap your words onto a few PowerPoint slides and call it a day. We work with clients to design slides that are visually appealing but don’t allow the audience to read ahead. 
• Both the words and the visuals must be scripted to fit your intended voice. 
• What’s your point? Make sure you have a beginning, middle and end so your audience can follow your story. 
• Will you be advancing the slide deck yourself, or will someone else be doing it on your cue? Your comms team can find this out for you. They should also work with the event organizers to download your presentation and run through it in advance at the venue. 
• How big is the room? Will your slides be visible to everyone in the room? Will any video clips you want to drop in be both seen and heard?

If this sounds like a lot of work, well, we won’t lie: It is! But if you want to make a name for yourself and your company, you need to get comfortable telling your story in an intentional way in all sorts of settings and to a wide variety of audiences. We have experience with all these types of storytelling, so if you need help putting together a speech, presentation or remarks, reach out. Together, we can tell your story. 

by Donna Gorman

13 Structure and Format: Outlining the Speech

Rebecca Collier, M.B.A.

Learning Objectives

After reading this chapter, you should be able to

• Determine the general and specific purpose of a presentation.
• Create a captivating speech introduction, body, and conclusion.
• Support ideas and arguments through cited research.
• Differentiate between preparation outlines and presentation notes.

Imagine that you are about to enter a building for a job interview. You open the front door and walk straight into the bathroom.  A little unsettled, you look around and see that, past the toilet and the shower, there is another door. You walk through that door, and you are now in some type of gymnasium. There is a woman in the room, running on a treadmill, and you approach her to ask for help. “Excuse me,” you say. “I’m here for a job interview. Do you know where I can find the Human Resources Department?” “Sure,” the woman replies. “Just climb through that window and head down the hallway.” She points to the window on the far wall, and you walk over to it. It seems crazy, but the window does overlook a hallway with an office at the end. There doesn’t appear to be any other exit from the room you are in. So, you open the window, lift yourself up, and carefully climb through to the hallway on the other side. At the end of the hallway is a door whose small sign you can now read: “Human Resources.” At last, you’ve made it to your interview, but now you have some grave concerns. What type of company would have their employees work in a building like this? How will you connect with the people and resources you need to do your job in such a crazy setup?

Just as a building has structure and an overall plan to guide people through the space in a logical way, you will need an outline for your speech to provide a framework for your ideas and to help your audience see how these ideas connect to create your overall message. Additionally, similar to the way people have expectations for what they will experience when walking into a building, your audience will have some expectations about how your speech will unfold. When these expectations are not met, such as in the example earlier, when you entered the door expecting to see a receptionist and were instead met with a toilet, your audience may find it jarring or uncomfortable if your speech does not have a recognizable introduction or conclusion, or if you abruptly jump from subtopic to subtopic without notice.

In this chapter, we’ll look at how to create an outline to guide your audience through your points in an organized format for a well-structured speech. In a professional setting, most speakers outline their speeches far enough in advance of their presentation date so that they have time to practice their performance and become comfortable with the material. Creating an outline will help you feel confident during your speech, because you took the time to carefully plan out what you desired to say. This leaves you free to focus on your delivery—how you say it—during your speech.

This chapter will first walk you through all the different parts of a speech outline, and it will then show you how a formal outline can be translated into less cumbersome speaking notes.

The Speech Topic

One of the hardest parts of the speech assignment for students is choosing a topic with which to work with. Oftentimes, as soon as you begin drafting an outline for a chosen topic, other topics will start to look more and more appealing, and you will want to change to a new topic. Resist this impulse, if you can! Many speech students have lost points on late assignments because they kept changing their mind about what to speak about. Once you begin working with a topic (approved by your instructor, when applicable), commit to it. Your instructor can help you navigate through the challenges of a topic with which that you are struggling with. Remember, your research and your speech delivery can make almost any topic engaging for the audience.

The Speech Purpose

Before you begin preparing your speech, your instructor will let you know what kind of speech you are working on. Is it a speech intended to inform your audience? Is it a speech where you will be persuading the audience? Or, is the speech designed for entertainment purposes? You will need to know what kind of speech you are giving before you do any other work on this assignment. To make sure that you are aware of the overall goal of the speech, your instructor may ask you to include the general purpose on your outline. There are three basic general purposes that apply to speech presentations: to inform, persuade, or entertain. An informative speech requires you to give a neutral, unbiased perspective to the audience, while a persuasive speech attempts to change an audience’s beliefs, feelings, or actions. An entertainment speech is used to celebrate or commemorate something or as part of a ceremony.

In addition to the general purpose, each speech will also have a corresponding specific purpose. The specific purpose identifies what you would like to leave the audience with after your speech. For example, the specific purpose for an i nformative speech about the pyramids of Giza, Egypt might read:  To inform my audience about when and how the pyramids of Giza were built and what they look like today . A specific purpose for a persuasive speech about organ donation might read:  To persuade my audience to register as organ donors.

Some professors might prefer that you submit a purpose statement in lieu of a specific purpose. The purpose statement identifies your goal for the audience. Using the example informative speech topic above on the pyramids of Giza, Egypt, your purpose statement might read:  At the end of my speech, my audience will know when and how the pyramids of Giza were built and what they look like today. The organ donation speech might have the following purpose statement: At the end of my speech, my audience members will register as organ donors .

The Central Idea

Once you know your topic and your purpose, it’s time to brainstorm the key message of your speech. This message is known as the central idea, and it serves as a thesis for your presentation. Your instructor may ask you to include a central idea on your outline. Creating a central idea is good practice, because it shows that you can state the main ideas of the speech in one sentence. A central idea elaborates on the speech purpose.

For a persuasive speech, the central idea includes what we’re persuading the audience about, and why our viewpoint is correct. For example: Everyone should register as an organ donor because it’s easy to do, and it could save or drastically improve someone’s life at no cost to the donor. 

For an informative speech, the central idea is a summary thesis, and it gives the main ideas of the speech in one strong statement. For example: The pyramids of Giza, Egypt, were built by hand over six thousand years ago, and their outer structures and inner chambers are mostly intact today.

A strong central idea should have the following three characteristics:

• It should be a complete sentence.
• It should make a statement, not ask a question.
• It should encapsulate each main idea.

The Speech Introduction

Although your instructor may ask you to include the topic, general purpose, specific purpose, and central idea on your speech outline, you actually won’t share these with your audience as part of your speech. Instead, your presentation to the class should begin with your introduction. The introduction and the conclusion are the most important parts of your speech, because they are the parts that your audience is most likely to remember. Thus, the structure and development of these two parts is crucial to the success of your speech. Your speech introduction should do the following five things:

• Begin with an attention-getter.
• Introduce yourself and your topic.
• Include a statement of credibility/interest.
• Relate the topic to your audience.
• Preview your main ideas.

The Attention-Getter

The first—and most important—thing you can do in a speech introduction is to captivate your audience and interest them in your speech topic. It is much easier to keep someone’s attention than to fight to regain it, so the attention-getter is the first part of your speech that your audience will hear.

There are lots of ways you can help your topic appeal to your listeners. One classic example is to tell a short story. This can either be a personal story, or you can recount a story you heard or read somewhere that leads into your topic. A story can help personalize your topic for the audience and bring in a human connection.

Another way to draw attention to your topic is to startle your audience with a shocking statistic or example that they won’t be expecting. Be careful with this technique. If the audience is already familiar with your “shocking” material, your attention-getter could backfire, and you may end up losing the attention of your audience instead of gaining it.

Many students like to begin their speeches by asking a series of rhetorical questions. This requires the audience to think about the speech topic and make personal applications. If you start your speech in this way, make sure that you ask a few questions. One is rarely enough to generate interest in the topic. Also, the questions should make the audience ponder something. Suppose I began my speech with, “How many of you like lemons? Well, today I’m going to inform you about Miracle Berries.” Did that get your attention? Not likely. Are you excited to hear more about my topic? It’s doubtful. Let’s try that again. “By show of hands, who here likes drinking lemonade? Okay, now who likes having a slice or two of lemons in their drinking water? Now, how many of you would enjoy snacking on slices of lemon—no sugar added? Well, what if I told you there was a way to make lemons taste intensely sweet, without adding any sugar? Today, I’m going to tell you about Miracle Berries. . . .” When using questions as an attention-getter, you might consider incorporating a silent survey. This is where you have your audience answer your questions in a physical way, such as by raising a hand. If students answer your questions vocally, the attention-getter will likely go on for far too long. A silent survey keeps the entire audience involved, without letting the audience take over your speech.

Additionally, you could begin with a powerful quote that ties into your topic. Make sure that you tell the audience where the quote comes from. If the source of the quote is someone that your audience is not likely to be familiar with, you may need to contextualize the source and explain why the words of this person are relevant. For example, if I began my speech, “‘Taxes are the price we pay for civilized society,’ as Oliver Wendell Holmes Junior said . . . ,” your audience might wonder, Who is this person? Nobody knows, so nobody cares. I should contextualize this source, by saying something like, “According to U.S. Supreme Court Justice Oliver Wendell Holmes Junior . . .” Now my audience will understand why the person who spoke these words is relevant.

You might also try to get the audience’s attention by making them curious about your topic. Give them some clues, and see if they can guess what your topic will be from these clues. Be sure to take a moment and celebrate with them when they finally guess correctly!

Finally, you can begin your speech with some audience participation. Just make sure this is carefully planned and not too complicated. You don’t want the attention-getter to take up all the allotted time for your speech. One student began her informative presentation by having everyone write down five numbers, between zero and nine, in any order, with no repeats. She then held a mini lottery for the class by randomly drawing numbers from a hat and giving a small prize to the student whose written-down numbers were the closest to the drawn ones. This was an exciting way to begin a speech on the New York Lottery.

The attention-getter of the speech is arguably the most important part of the presentation. If you don’t capture the audience’s attention, they are less likely to take in the rest of your speech. Thus, it is worthwhile to spend some time developing an engaging attention-getter that you are comfortable delivering.

Introducing Yourself and Your Topic

Now that your audience is focused and interested in what you have to say, you should share with them who you are, and what you will be speaking to them about. This is especially important if you have used a detailed or complex attention-getter, where it may be necessary to clarify your actual topic for the audience.

Statement of Credibility/Interest

Once you have piqued the interest of your audience, and they know who you are and what you’ll be speaking about, it’s time to gain their trust. What makes you a credible speaker on this topic? Share with the audience why you chose this particular subject, and any personal experience you have with it. For example, if I were giving an informative speech on lacrosse, I might say, “I was first exposed to lacrosse in middle school, and I went on to play the sport for all four years of high school. Our team was very successful, and we won several championships.”

However, you might give a speech on a topic with which you have had no direct experience. Never fear! You can also tell the audience about the kinds of research you have done to prepare yourself to speak on this subject. For example: “Although I’ve never actually played lacrosse, I’ve always been curious about it. I began preparing for this speech by watching videos online to understand how the sport is played, and I found some great articles to help me understand its history and development.”

Sharing your interest in this topic, along with your experience with it, or an explanation of your research process will show the audience that you are a credible speaker on this topic and someone worth listening to.

Relating the Topic to Your Audience

The next step is to help the audience see how they can relate to the topic you have chosen. Be creative! This can be a challenging step, and it requires some critical thinking. Suppose you are giving a speech where you are persuading your audience that college students shouldn’t have to buy textbooks for their classes. Well, this is an easy one, because almost everyone in your audience will be a college student, and most people like to save money. Now, imagine that you are giving a speech to inform your audience about conjoined twins. It is unlikely that you will have many pairs of conjoined twins in your audience, so how can you make this topic relatable? You might start with the idea that many audience members may want to have children (or more children) someday, or they may know people who plan to have children. It’s important to be informed about a condition that could affect these future children. Also, you could take the angle that we live in a complex world, and we have to deal with lots of different kinds of people. Understanding more about the conditions of people different from ourselves can help us develop empathy. Almost any topic can relate to your audience, but some will take more work than others.

Previewing your Main Ideas

For the final part of the speech introduction, you’ll give your audience a summary of what you’ll specifically be talking about in this speech. This is different from introducing yourself and your topic. There, you might tell the audience that you’ll be informing them about the axolotl. In the preview, you’ll let them know that this speech will describe the physical appearance of the axolotl, where it lives, and how it regenerates different parts of its body. The preview is given at the end of the introduction to help the audience pace the speech. For the example above, when you come to the part about the axolotl regenerating, the audience will know that the speech is almost done. It also helps your audience to know what they should be focusing on during your speech, and what the takeaway will be.

The speech introduction is the foundation of your presentation, and it’s important to ensure that this foundation is sturdy. If the foundation of a building is unstable, the building may crumble and fall apart. Similarly, the speech introduction prepares the audience for the body of the speech. If the introduction is underdeveloped, the rest of the speech will be weakened by association. It is worth taking some extra time to make sure your speech introduction covers each of the five steps.

The Body of the Speech

The body of the speech is where you elaborate on your main ideas, providing information to support the ideas and using transitions to show the relationships between ideas. The body of your speech might begin with a transition from the introduction.

Transitioning from Point to Point

Suppose you were driving a car down the highway, and the driver in front of you kept switching lanes abruptly without using a turn signal. Wouldn’t that be frustrating? Well, when a speaker doesn’t use transitions, it creates a similarly jarring experience for the audience. Using a transition phrase prepares the audience for a new topic and helps your speech flow logically from point to point.

Transitions in a speech are a little bit different from transitions used in written work. When you are writing an essay, you can use a word such as “also” or “however” to move on to your next point. In a speech, you need to be more specific. The audience needs a clear signal that you are about to begin a new point. In order to transition to your first main point, you might say, “Let’s begin by,” “I’d like to start with,” “First of all, ” “To commence,” etc. For additional main ideas, you could transition with, “Moving on,” “My next point will be,” “Now that we’ve looked at _____, I’ll tell you about _____,” etc. Transitions are especially helpful in separating out your main ideas for your audience so that the body of the speech has distinct sections.

The Main Ideas

The main ideas are the major subtopics of your speech, each serving as a topic sentence in your speech. As a general rule, you should have at least two main ideas. If you only have one main idea, your speech has nowhere to go, and it may feel repetitive for the audience. That being said, you generally shouldn’t have more than five main ideas in your speech. Once you get past the fifth main idea, the audience may have trouble remembering the first one! It’s often a good idea to plan on having three main ideas for your speech. Think about how often the number three comes up in life: three strikes in baseball; three wishes; first, second, and third place, etc. In writing, this is known as the “Rule of Three.” How many bears does Goldilocks encounter? How many musketeers are there? People are used to hearing things come up in sets of three, and so having three main points may make it easier for your audience to remember them. In the end, though, you will need to decide on the appropriate number of points you need to develop your speech topic for your audience.

The Supporting Material

After you have your main ideas planned out, it’s time to start researching material to support these points. For each point, you’ll need some things to talk about. Depending on how you have chosen to organize your speech, you may need to look up some facts to share. This includes definitions, descriptions, and explanations. If you have too many facts, your speech may come across as dry and lacking in depth. Facts are generally used to lay the foundation for your main idea, and you will use other supporting materials to illustrate your point or defend your argument.

As you continue to research your topic, you should look for examples to share. Examples help your audience to understand and relate to your main idea. If I were giving an informative speech on the solar eclipses, I might share a brief example with my audience: “On Monday, August 17th, 2017, a rare, full solar eclipse crossed the North American continent.” A brief example takes an abstract idea from your speech and quickly translates it into a real-life situation. This can help make your topic clearer for your audience.

In that same speech on solar eclipses, you could also use an extended example. In this situation, you would fill in all the details to create a story for your audience. “It was a day to be remembered. Hotels across North America had been booked over a year in advance, and millions of people traveled to find a spot in the path of totality—the area, about 70 miles wide, that would experience a total eclipse of the sun. As the time of the eclipse drew near, the air felt noticeably colder, and there were strange shadows on the ground. Then, for a little over a minute in most cities, the sky was plunged into darkness and the beautiful, white corona of the sun could be seen, along with a few stars. People gasped and screamed with delight. It was over all too soon, but those who witnessed this event would never forget it.” Extended examples add a personal touch to your speech and can help ensure that you have enough content to reach the timing parameters of your assignment.

Additionally, you may decide to use a hypothetical example, beginning with phrases like, “What if you…,” “Suppose you…,” or “Imagine that you….” When used in a speech, a hypothetical example puts the audience into your speech. These types of examples work well as attention-getters in the introduction, and you can use them throughout your speech to grab the attention of your audience and refocus them on your topic. As the audience members think about how they would respond to the imagined scenario, they are directly engaging with your speech concepts.

If you are looking to build credibility with your audience on your main idea, you should include testimonies as part of your supporting material. In the court of law, a person who has experience with the subject of the trial is called upon to give their opinion or relate their direct experience. This is similar to how testimonies are used in a speech, where you will include quotations from people who are experienced with your topic. These quotations fall into two categories: expert and peer. An expert testimony comes from someone who has professional experience with the topic, or some other publicly recognized form of expertise. A peer testimony is someone who has personal experience with your topic, but this experience is not from a professional or academic standpoint. Now, which is better for your speech, expert or peer testimonies? It depends. People tend to trust expert testimony about scientific and medical points; however, people relate to a peer testimony more when the speech point has to do with everyday life. Sometimes expert testimony can feel out of touch with how the average person lives.

Another way to come across as a credible speaker on your topic is to include statistics in your speech. Any numerical data in your speech, except, perhaps, a date or time, would be considered a statistic. When people hear numbers, they are more likely to believe that what you are telling them is backed up by research. However, you need to make sure you are using statistics appropriately. Here are some guidelines to follow when using this type of supporting material.

• Cite: If you use a statistic in your speech, you need to tell us where that number came from. Otherwise, we’ll think you made it up!
• Be sparing: Don’t use too many statistics in your speech! Remember, statistics are like spices. If you use the right ones, they will bring out the flavors of your meal, but if you use too many, they will overwhelm your meal.
• Round: It can be difficult to process complex numbers unless we see them written out. While it’s fine to read that “New York City covers 300.36 miles,” in a speech, it’s better to say that “New York City has just over 300 miles.” It’s okay to be a little less accurate, if it helps you to be understood. Words like “approximately,” “close to,” “almost,” and “nearly” will come in handy here.
• Explain: Help your audience to understand the numbers you are using. For example: “How much is a billion dollars? You could spend $100,000 a day for 25 years before you’d run out of cash.” During your speech, help us grasp complicated numbers in terms we can relate to.

No matter what materials you decide to use in your speech to support your main ideas, you’ll want to include citations in your outline to show where you found this information. Unlike writing, which has several formal citation styles, there is no specific way to cite your sources in your speech body. Your professor may require you to use a particular writing citation style (APA, MLA, Chicago, Associated Press). If not, note that speech citations should include at least the source where you found the information and the date the information was published. You may also include the author of the information, but you may need to contextualize this for us. For example, if I said during my speech, “According to Bob Smith…,” who is Bob Smith? No one knows, and no one cares. However, if I said, “According to the financial journalist Bob Smith, in an article published by The New York Times last month…,” people may care more about Bob’s point of view. The date is important here because the recency of your information can affect its relevance. Unlike a citation in a paper, you don’t need to cite your source every time you use information from it. This would become tedious for the audience to listen to. Instead, you should add your citation at the beginning or end of the portion of your speech in which you are sharing information from that source. For example: “All of the statistics I’ve shared today come from the Red Cross website, updated in 2019.” Or, “The examples you’ll be hearing in my speech all come from the Mermaid documentary published on Animal Planet in 2011.” These oral citations give your audience enough information about your sources to be able to find a complete reference on your outline, if they need to verify something.

The Speech Conclusion

Once you have finished taking your audience on a journey through the main ideas of your speech, it’s time to draw things to a close. However, you need to give your audience a hint that the end is coming. We call this a signal . If you forget to signal the end of your speech, you may finish speaking and find that your audience does not break into applause. They didn’t realize you were on your way to the finish line. Giving your audience a signal alerts them that your speech will be over soon and helps them emotionally prepare for the end of your speech. The signal can be given a specific phrase, such as, “I’d like to end by…” or “to wrap things up….” Pay attention, and you may notice that your college professors will often use a verbal signal near the end of the class session, such as, “and last of all…” or “before we go….” Try using a signal phrase in your next presentation, and see if you can spot your audience visibly perking up when they hear it. More advanced signals can also signal the end of the speech by changing the rate, pitch, or volume of their remarks. However, if you are using this technique, be sure to practice in front of someone before your actual presentation in class. You may think that you’re effecting a great change in the way you are speaking, but those changes might need to be exaggerated to be noticeable by your audience. The only way you’ll know for sure is to get some live feedback.

The signal of the conclusion leads into a brief summary of your main ideas. Simply restate an overview of the main ideas you just covered to help your audience retain the message of your speech. You may notice that your professors will also do this near the end of a class session. “Today we have covered…” is a common way for this to begin.

You’ll want to cap off your conclusion with a strong statement . It’s a good idea to actually plan out, word for word, what you would like to say for the last line of your speech. The audience is most likely to remember the first thing you said, and the last thing you said, so these words are the most important part of your speech. As much as you are able, commit them to memory. This will help you to make eye contact with your audience as you speak to help the words land with maximum effect. A strong statement can be a quote, or it can refer back to something you said in your introduction. In a persuasive speech, this statement will usually contain a call to action, or it will reinforce what you want your audience to believe, feel or do after hearing your presentation. For an informative speech, the strong statement should reinforce the importance of knowing about your topic, or what makes it so interesting.

It may be useful to think of the Three S’s of the speech conclusion as you work on this part of your presentation. Using a signal, summary, and strong statement will provide closure for the audience and help them to remember the ideas that you shared.

Creating a List of References

The last piece of your outline will generally be a list of references that you have used to provide source material for your speech. There should be at least one citation in the body of your speech from each reference. A reference is not just a website link to your research, but it shares details about your source in an organized format. You will generally need to provide the author’s name and the title of the piece, along with the name of the source you got this information from, and the date it was published. If you found the source online, you will also include the URL for the web page where this source can be found. There are standardized ways to organize all this information, and your professor may ask you to use a specific format. The two most common styles for formatting references are MLA and APA. You can find many resources, both online, and in your college’s library, to help you apply the correct formatting of the style your professor has requested. Carefully following these guidelines will add a professional polish to your speech outline and help you develop attention to detail in your written work, which is a valuable skill in the workforce, and in daily life.

Practicing with the Outline

As you are preparing to present your speech, it may be helpful to highlight key words and phrases so that you can quickly find the information you need in a single glance. This way you can have consistent eye contact with your audience. You want to avoid bobbing your head up and down as you speak, alternating between reading and seeing your audience. Remember, the outline is merely there to keep you on track. You don’t have to say all the words exactly as you have written them. In fact, your words will have much greater impact with the audience if you can create the impression that you are speaking spontaneously. Don’t be afraid to check in with your outline to make sure you have included all your ideas, and in the correct order, but also don’t rely so much on the outline that you are not connected to the audience.

If your instructor has asked you to include a speech topic, general purpose, specific purpose, purpose statement, and/or central idea on your outline, do not include these as part of your speech presentation. They belong on the outline to show your professor that you understood the topic and the goals for the assignment, and that you had a clear thesis for the speech, but you don’t share these out loud with your audience. Likewise, you also won’t read off the references to the audience at the end. These are part of the written assignment, but your oral citations are sufficient to establish your credibility in your presentation. For each speech assignment, you’ll begin with the introduction and finish up with the conclusion.

To help you prepare for your in-class presentation, you should plan on practicing your speech out loud, with a timer, in front of at least one other person. The first time you run through your speech in this way, you’ll find out what you’ve got, and you will likely need to make some adjustments to your outline. You can also get some feedback on your speech delivery, so that you can begin to refine your presentation skills. Continue this process of making changes and then practicing again in front of someone. In general, by the fifth time you’ve gone through the speech, you have it loosely committed to memory. You will know the overall flow of your topics and supporting material, and you can focus on connecting with your audience.

Remember the example of the disjointed building at the beginning of this chapter? The building had important rooms, but it was very difficult to navigate between them and make use of them. This concept also applies to your speech. You might find interesting examples and compelling arguments, but if they are not organized well, your audience may miss them. A well-organized speech will help your audience process and remember your message and will give you greater confidence as a speaker. Spending a little extra time polishing your outline will pay off in dividends towards a speech performance that you can be proud of.

Review Questions

• Why is it important to create an outline for a presentation?
• What are the three general purposes of speech presentations?
• What is the difference between a specific purpose, or purpose statement, of a speech and its central idea?
• What are the five parts of a speech introduction?
• How do transitions in a speech help the audience?
• What is an example of a type of effective attention-getter for a speech?
• Why should we use statistics sparingly in our presentations?
• When would a peer testimony be more credible with the audience than an expert testimony?
• How does oral citation differ from the type of citation you would use for an essay?
• What could you say to signal the end of your speech?
• What information might you include in your outline that you would speak aloud as part of your speech?

Class Activities

• Read aloud a series of specific purposes or purpose statements, and have the students classify each as having the general purpose of informing, persuading, or entertaining.
• Write down different types of attention-getters on small pieces of paper, such as “Telling a story,” “Startling the audience,” “Asking rhetorical questions,” “Using a powerful quote,” “Making the audience curious,” “Having the audience participate,” etc. Break up the class into small groups and have each group blindly choose an attention-getter from the pile. Then, give the entire class a topic, such as “Chewing gum.” Each group has to come up with an attention-getter for this topic in the type they selected.
• Have students help you come up with a list of 10–14 totally random, but specific, people, places, or things. Give a few examples, such as: mustaches, black widow spiders, North Dakota, etc. Once you have a list, pair the students up and have them share how they would establish credibility on this topic. Do they have personal experience with this topic? Will they need to do research?
• Using the same list as above, have students work with their partner to decide how they would relate this topic to their diverse classroom audience.
• Create an abbreviated preparation outline for students that includes the general purpose, specific purpose, central Idea, and a list of main points. Break up the class into small groups and give each group either the introduction or a main point. Ask each group to prepare 1–2 minutes of content for their section of the speech and elect a spokesperson to present their section to the class. Once the students are prepared, start a timer and do the presentation. Provide transitions between main ideas and a conclusion.
• Have the students find a quotation from their favorite celebrity in an article (not a from a website that simply lists quotations). Break up the class into small groups, have students share their quotation with their group, and let each group pick the best one to present to the class. The elected spokesperson for each group will share the quotation beginning with an oral citation as follows: “According to [the celebrity’s name], as reported by [the source of the quotation] on [the date] . . .”
• Make 5–10 enlarged copies of both an APA reference and an MLA reference. Cut the copies up so that the author, article title, publication date, URL, and other elements of the reference each appear on a different slip of paper. Divide the class into groups and give each group an APA “puzzle” to assemble. The first group to assemble its reference correctly wins! Repeat with the MLA reference.
• Pass out a lined index card to each student. Give students an easy topic, and have them freewrite in complete sentences on this topic until either the time is up or the card is filled. Next, have students choose 10 key words that will help them remember what they wrote and list those words on the blank side of the card. Then, pair the students up and tell them to decide who will be “Person A” and who will be “Person B.” “Person A” holds their card so that they can see only the key words and their partner can see the freewriting. “Person A” then attempts to share what they wrote with “Person B,” using only the key words as a prompt. At the end, “Person B” will let them know if anything was left out. Next, the partners will switch roles, so that “Person B” can present. Have a discussion with the class about the difference between presentation notes and preparation outlines.

Works Consulted

Gallo, Carmine. Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds . St. Martin’s Press, 2014.

Hemmert, Nancy Grass. Public Speaking in American English: A Guide for Non-Native Speakers . Pearson, 2007.

Lucas, Stephen E. The Art of Public Speaking . 12th ed., McGraw Hill, 2014.

Powell, Susanna, et al. Stand and Deliver: High Impact Presentations . 4th ed., Pearson, 2014.

the general reason or intention of the speech, such as to inform, persuade, or entertain

the reason or intention that is specific to a particular speech

a statement that identifies the goal for the audience of a speech

references to the sources of information

references to the sources of information given verbally during a speech

a hint that the conclusion of a speech is coming soon

a brief restatement of the main ideas

a statement that leaves a lasting impression on the audience

Start Here, Speak Anywhere! Second Edition Copyright © by Rebecca Collier, M.B.A. is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Speech vs. Presentation — What's the Difference?

Difference Between Speech and Presentation

Table of contents, key differences, comparison chart, primary focus, skills required, evaluation criteria, compare with definitions, presentation, common curiosities, why is audience engagement important in both speeches and presentations, how can one improve their speech delivery, are there different types of speeches, what is the main difference between a speech and a presentation, how do visual aids enhance a presentation, is public speaking the same as giving a speech, how do you organize a speech, what makes a presentation memorable, can a speech include visual aids, can a presentation be effective without visual aids, what technology is commonly used in presentations, what role does storytelling play in speeches and presentations, can a presentation be interactive, how important is the closing of a speech or presentation, how can feedback improve a speech or presentation, share your discovery.

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Module 12: Public Speaking Online

Online versus face-to-face, learning objectives.

Explain the similarities and differences in speaking to face-to-face and online audiences.

We might think speaking to a virtual audience would be easier than speaking to an audience in person. After all, many of us regularly use online tools like social media to communicate with others. And speaking online would seemingly remove the anxiety many of us feel when speaking to a live audience.

So, online should be easier than speaking in person, right? Well, maybe not. As speech communication scholar Stephen Lucas writes, “In an online speech you have to do everything you would do for an in-person speech—and more.” [1]

In this section, we’ll explore how speaking online is both similar to and different from speaking in person. We’ll get into the “and more” Lucas refers to so you can be better prepared to succeed when you give an online speech.

In many ways, a speech presented online is just like a speech presented in person. As a speaker you want to have a clear purpose (to inform, persuade, or entertain) and a focused thesis. You will want to support your thesis with well-developed main points supported by evidence. You will also want to adapt the style and delivery of your speech to your particular audience.

One of the biggest differences between speaking in person compared to speaking online is that when you speak online your audience is not right in front of you in the same room. In some online speaking situations, you may have the faces of your audience available to you, but more often than not you won’t be able to see your audience.

Not seeing your audience means you are missing the nonverbal cues that help a speaker understand whether their audience is engaged and understanding the speech or is instead disengaged or confused.

• Lucas, Stephen, and Paul Stob. “Presenting Your Speech Online.” The Art of Public Speaking . McGraw-Hill Education, 2020, pp. 356–356. ↵
• Online vs. Face-to-Face. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution

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14.2: Public Speaking Online Vs. Face-to-Face

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There are two basic types of online speeches, synchronous and asynchronous.

Types of Online Speeches

Synchronous speeches are where you give your speech online in real time to a live online audience. Typically, with synchronous speeches, the speaker and audience are using some kind of web conferencing or virtual communication software such as Zoom, Skype, or Google Hangouts to be virtually present together for the speech. The audience may be all physically located in a single space such as a classroom or conference room to view the speech or they may not be gathered together and instead be watching from a computer or mobile device in their home or office.

When giving a synchronous speech, a speaker may have the ability to get feedback from the audience in real time and adapt their speech as a result of that feedback.

Asynchronous speeches are not delivered in real time to a live online audience but are instead recorded for viewing at a later time convenient for the audience. Typically, asynchronous speeches will be delivered straight to a camera with no audience present. In an asynchronous speaking situation, the speaker cannot receive feedback from their virtual audience and so must prepare their speech accordingly.

There are some types of speeches that combine synchronous and asynchronous elements. For instance, in some cases a speaker talks in front of a live audience and a recording of the speech is posted online for a virtual audience to view. The best-known example of this kind of speech delivered to a live audience and posted online would be a TED Talk. More commonly, online meetings or webinars are recorded so that they can be viewed later, hence both synchronous and asynchronous.

Verbal and Nonverbal Communication Online

Verbal communication.

Do you like to listen to podcasts or audio books? If so, think about the way a speaker or reader’s voice helps to keep your attention and interest in what you are hearing. People who make a living using their voices to communicate, whether it be in podcasting, radio, voice over work, etc., know that having a voice that is interesting to listen to both helps them keep their audience’s attention and communicate more effectively.

Elsewhere in this class we have discussed vocal variety (also called vocal variation), the idea that it is important when speaking to an audience for a speaker to vary aspects of his or her voice, such as rate, volume, and pitch. This variation will help a speaker sound more conversational, and it will also help hold the audience’s attention.

When you speak online, your voice is crucial to keeping your audience engaged. When you’re speaking into your webcam, particularly if you’re explaining something on the screen (such as a slide deck), it can be easy to speak too fast or to slip into a monotone delivery. After all, without the cue of a live audience in front of us, it’s easy to forget to enunciate, use pauses, and vary vocal pitch. Don’t be fooled! Just because you might feel like you’re talking to yourself, don’t forget that there is an audience waiting to hear what you’ll say.

The University of Melbourne has developed some tips to help students succeed when speaking online. When it comes to verbal communication, students are encouraged to do the following:

• Vary the pace of your speaking . It is better to speak a little slower than you usually would rather than faster.
• Pause occasionally . Use short, half-second stops between phrases to help the audience keep up with you.

Additionally, the University of Melbourne also suggests you practice by recording yourself doing your presentation and then watch it to get a sense of your voice.

Nonverbal Communication

One of the biggest differences between speaking in person and speaking online involves the use of nonverbal communication.

When speaking in person, we want to be mindful of nonverbal cues like eye contact, gestures, and how we dress. These cues are important as well when we speak online, but online we also have the added dimension of the physical environment we are speaking from and how it may help or hinder our success as a speaker.

These are some nonverbal and technical aspects to be aware of when speaking online:

• Awareness of the environment you are speaking in. What does the room you are speaking in look like? It’s best to choose a quiet room where you won’t be interrupted by friends, family, or pets. Be aware of objects that will appear in the video frame with you. If things look messy or cluttered behind you in the frame they may detract from your effectiveness as a speaker. You might consider using a backdrop to hide the contents of the room from which you are speaking.
• Typically, online we speak while seated instead of standing. Speakers most often sit when they speak online because they are speaking to a computer placed on a desk. When we sit and speak, we often have to work harder to convey energy and enthusiasm than when we are standing.
• Be aware of how what you wear will look online. Generally, when speaking to a camera online it is best to avoid clothes with stripes or busy prints as they can be distracting. Instead, stick to solids as they tend to show up better. White is generally not recommended as it tends to be the brightest thing on screen.
• Make eye contact with the webcam and not to the screen. Try and talk through the camera to your audience. To do this, focus your eyes on the camera rather than the screen. If you look at the screen, you won’t be looking at your audience! Also try to place the camera at eye level rather than above or below your face.
• Use planned-out and deliberate hand gestures . Try to avoid too much hand movement as it can be distracting. When you do use gestures, try to make them intentional but as natural looking as possible.

Attribution: Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution

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A Speech Is Not an Essay

• John Coleman

Put the paper down.

Reading an essay to an audience can bore them to tears. I recently attended a conference where a brilliant man was speaking on a topic about which he was one of the world’s experts. Unfortunately, what he delivered was not a speech but an essay. This renowned academic had mastered the written form but mistakenly presumed that the same style could be used at a podium in the context of an hour-long public address. He treated the audience to exceptional content that was almost impossible to follow — monotone, flat, read from a script, and delivered from behind a tall podium.

• JC John Coleman is the author of the HBR Guide to Crafting Your Purpose . Subscribe to his free newsletter, On Purpose , follow him on Twitter @johnwcoleman, or contact him at johnwilliamcoleman.com.

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Difference between Informative and Persuasive Speeches

Most of us are familiar with speeches (also referred to as presentations). However, there’s some confusion between informative and persuasive speeches. Each type of speech is different from the other.

Do you know those long monologues people hold on various occasions or in a formal, business setting, called speeches? Well, you probably tuned out many times before and did not notice that there were two types of speeches: informative and persuasive. Dare we ask if you remember which type of speech you have heard more often? If you cannot tell, read the following article to find out which is which.

• 1 Summary Table
• 2 Definitions
• 3 What Do Informative and Persuasive Speeches Have in Common?
• 4 Informative speech vs Persuasive speech

Summary Table

Definitions.

An informative speech is used to educate and train the audience. It implies having a certain volume of information that needs to be transmitted to the public. The presenter is not trying to convince the audience to think or feel in a specific way. Instead, the presenter is providing the audience with facts and information.

This type of speech can be practiced in companies when a new product or service is introduced and the personnel need to be trained to work with it or sell it, or when a merger or another such event will cause changes in the company and people need to understand how the company structure will change.

When giving an informative speech, the presenter must be mindful of who they are speaking to. They also need to understand the level of knowledge the audience needs (if they are not subject matter experts) and avoid giving too much information about the topic. It’s essential to avoid using jargon or professional language that is not understood by the audience. These would be too difficult for them to understand, making the presentation ineffective.

Giving an informative speech means having people leave with information they did not have coming in. Such a speech is as entertaining as the speaker makes it. Generally, this means including large volumes of information which are not easily digested, but it all depends on how the speaker presents it, how engaging he makes his content and how well he can couple the new information to pre-existing knowledge just to make it more relatable.

On the other hand, there’s a different reason for giving a persuasive speech.

A persuasive speech is intended to convince you to do or believe something when you are done listening. It can be a sales speech, a motivational speech or anything that includes calls to action, advice on how to do something and encouragement in this respect. Good speakers will give out a lot of useful information and keep the public entertained and engaged because the stakes are high at the end. They need those who have listened to the speech to get up and do something specific, and this is why the speech must be delivered very well.

For instance, a persuasive speech can be given to raise funds for charity. The presenter tries to persuade the audience to support the charity financially. In this case, the presenter may also include information about the charity, why it needs funding, and more. The overall goal is to get the audience to give money to support the charity. The presenter may use emotions such as sadness, excitement, and other emotions to move the audience to provide funding for the charity.

A persuasive speech is difficult to deliver as some people come in to the event reluctant to whatever the speaker has to say, and set on not changing their minds. It’s the talent of every speaker that makes the difference in this case.

What Do Informative and Persuasive Speeches Have in Common?

• The presenter’s goal is to provide a clear presentation that’s understood and remembered by the audience.
• The material for both types of speeches should be tailored to each specific audience.
• The presenter needs to engage their audience with questions and answers, along with other interactive methods.

Informative speech vs Persuasive speech

So what is the difference between an informative speech and a persuasive speech?

• An informative speech is only aimed at presenting given information, to educate and train. The persuasive speech is aimed at convincing you to believe or do something very specific. There is an end to whatever you are listening to, and more effort is put into keeping you entertained just so that you will act on whatever the speech was about.
• Although persuasive speeches are much more engaging and interesting, making the public more attentive and entertained, they still need to be delivered. This means that informative speeches, with their smaller stakes, are easier to deliver.