27 Case Study Examples Every Marketer Should See

Caroline Forsey

Published: September 05, 2024

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

marketer reviewing case study examples

In this post, I’ll go over the definition of a case study and the best examples to inspire you.

Table of Contents

What is a case study?

Marketing case study examples, digital marketing case study examples.

case studies in marketing research pdf

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A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.

This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.

A great case study also has research and stats to back up points made about a project's results.

There are several ways to use case studies in your marketing strategy.

From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.

Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.

In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

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Cognism SEO marketing case study

Key Learnings from the Social Shepherd Case Study Example

  • Outline client goals to present clear objectives for readers.
  • Promote your work by listing your achievements, such as any awards you won for the project or the goals you met.

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Showcase your company's success using these free case study templates.

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case studies in marketing research pdf

  • 20 Aug 2024
  • Cold Call Podcast

Angel City Football Club: A New Business Model for Women’s Sports

Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a sports franchise by applying lessons from the tech and entertainment industries. Unlike typical sports franchises that built their teams and track records over many years before extending their brand beyond a local base, ACFC had inverted the model, generating both global and local interest in the club during its first three years. The club’s early success was reflected in its market valuation of $250 million as of its sale in July 2024 — the highest in the National Women’s Soccer League. Equally important, ACFC had started to bend the curve toward greater pay equity in women’s sports — the club’s ultimate goal. But the founders knew there was much more to do to capitalize on the club’s momentum. As they developed ACFC’s first three-year strategic plan in 2024, they weighed the most effective ways to build value for the franchise. Was it better to allocate the incremental budget to investments in digital brand building or to investments in the on-field product? Senior Lecturer Jeffrey Rayport is joined by case co-author Nicole Keller and club co-founder Kara Nortman to discuss the case, “Angel City Football Club: Scoring a New Model.”

case studies in marketing research pdf

Why Competing With Tech Giants Requires Finding Your Own Edge

In the new book Smart Rivals, Feng Zhu and Bonnie Yining Cao show business leaders how to create competitive advantages by uncovering their hidden strengths and leveraging their individual capabilities.

case studies in marketing research pdf

  • 06 Aug 2024

How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

In early 2023, Jeff Maggioncalda, CEO of Coursera, started developing the EdTech firm’s strategy for incorporating GenAI into their offerings. By early 2024, the firm had made significant progress in bringing four key capabilities to market, but GenAI was evolving quickly and Coursera needed to continuously improve its offerings. While the firm had been an early mover, competitors were adapting fast. Was Coursera taking full advantage of the opportunities presented by the technology? What more could it do to remain competitive?

case studies in marketing research pdf

  • 09 Jul 2024

Non-Fungible Tokens (NFTs) and Brand Building

Non-fungible tokens (NFTs), which allow individuals to own their digital assets and move them from place to place, are changing the interaction between consumers and digital goods, brands, and platforms. Professor Scott Duke Kominers and tech entrepreneur Steve Kaczynski discuss the case, “Bored Ape Yacht Club: Navigating the NFT World,” and the related book they co-authored, The Everything Token: How NFTs and Web3 Will Transform The Way We Buy, Sell, And Create. They focus on the rise and popularity of the Bored Ape Yacht Club NFTs and the new model of brand building created by owning those tokens.

case studies in marketing research pdf

  • 07 May 2024

Lessons in Business Innovation from Legendary Restaurant elBulli

Ferran Adrià, chef at legendary Barcelona-based restaurant elBulli, was facing two related decisions. First, he and his team must continue to develop new and different dishes for elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant's success. But they also need to focus on growing the restaurant’s business. Can the team balance both objectives? Professor Michael I. Norton discusses the connections between creativity, emotions, rituals, and innovation – and how they can be applied to other domains – in the case, “elBulli: The Taste of Innovation,” and his new book, The Ritual Effect.

case studies in marketing research pdf

  • 29 Feb 2024

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Reach soccer's pinnacle. Become a global brand. Buy a team. Sign Lionel Messi. David Beckham makes success look as easy as his epic free kicks. But leveraging world-class talent takes discipline and deft decision-making, as case studies by Anita Elberse reveal. What could other businesses learn from his ascent?

case studies in marketing research pdf

  • 17 Jan 2024

Psychological Pricing Tactics to Fight the Inflation Blues

Inflation has slowed from the epic rates of 2021 and 2022, but many consumers still feel pinched. What will it take to encourage them to spend? Thoughtful pricing strategies that empower customers as they make purchasing decisions, says research by Elie Ofek.

case studies in marketing research pdf

  • 05 Dec 2023

What Founders Get Wrong about Sales and Marketing

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Senior Lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”

case studies in marketing research pdf

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature? Assistant Professor Elizabeth Keenan discusses the opportunities and challenges that accompanied the introduction of a new product line that effectively serves an entirely new customer while simultaneously starting a movement to provide fashion for all in the case, “Tommy Hilfiger Adaptive: Fashion for All.”

case studies in marketing research pdf

  • Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

Many real estate listings still feature videos and interactive tools that simulate the experience of walking through properties. But do they help homes sell faster? Research by Isamar Troncoso probes the post-pandemic value of virtual home tours.

case studies in marketing research pdf

  • 17 Oct 2023

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

Subscriptions are available for everything from dental floss to dog toys, but are consumers tiring of monthly fees? Elie Ofek says that subscription revenue can provide stability, but companies need to tread carefully or risk alienating customers.

case studies in marketing research pdf

  • 29 Aug 2023

As Social Networks Get More Competitive, Which Ones Will Survive?

In early 2023, TikTok reached close to 1 billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram. Meanwhile, competition in the market for videos had intensified. Can all four networks continue to attract audiences and creators? Felix Oberholzer-Gee discusses competition and imitation among social networks in his case “Hey, Insta & YouTube, Are You Watching TikTok?”

case studies in marketing research pdf

  • 26 Jun 2023

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips to help businesses invest in the kind of memorable moments that will keep customers coming back.

case studies in marketing research pdf

  • 31 May 2023

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

Armed with more data than ever, many companies know what key customers need. But how many know exactly when they need it? An analysis of 2,000 ridesharing commuters by Eva Ascarza and colleagues shows what's possible for companies that can anticipate a customer's routine.

case studies in marketing research pdf

  • 30 May 2023

Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?

Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.

case studies in marketing research pdf

  • 24 Apr 2023

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

The market for cannabis products has exploded as more states legalize marijuana. But the path to success is rife with complexity as a case study about the beverage company Cann by Ayelet Israeli illustrates.

case studies in marketing research pdf

  • 07 Apr 2023

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

Kim Kardashian, Lindsay Lohan, and other entertainers have been accused of promoting crypto products on social media without disclosing conflicts. Research by Joseph Pacelli shows what can happen to eager investors who follow them.

case studies in marketing research pdf

  • 10 Feb 2023

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Social networks have been criticized for spreading COVID-19 misinformation, but the platforms have also helped public health agencies spread the word on vaccines, says research by Michael Luca and colleagues. What does this mean for the next pandemic?

case studies in marketing research pdf

  • 02 Feb 2023

Why We Still Need Twitter: How Social Media Holds Companies Accountable

Remember the viral video of the United passenger being removed from a plane? An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies.

case studies in marketing research pdf

  • 06 Dec 2022

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve?

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Marketing: 10 Case Studies Marketing: 10 Case Studies Case studies with solutions

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The paper reports the results of an extended investigation performed on a sample of wooden window selected as case study. An holistic approach was chosen to define all the main parameters characterizing the sample from the thermal, acoustic, mechanical, optical and environmental points of view. After an accurate state of the art survey, experimental measurements or numerical simulations were performed in order to evaluate the following parameters: thermal transmittance, airborne sound insulation, solar, light and UV transmittance, air permeability, water tightness, resistance to wind load. A LCA study allowed to correlate the energy and environmental impacts. By means of a comprehensive results analysis, a standard configuration of the window was defined (Scenario 0); two optimized scenarios were then selected, one including a solar control film in the glazing (Scenario 1) and another with a warm edge spacer replacing a common aluminum spacer (Scenario 2). A complete energy and environmental analysis was performed for all scenarios achieving a holistic evaluation of the benefits. Results show that in temperate climates the improvement of the window thermal characteristics, obtained through a proper control of solar radiation, is the most relevant criterion to optimize the overall energy and environmental performance of the window.

Francesco Asdrubali

Giorgio Baldinelli

tThe paper reports the results of an extended investigation performed on a sample of wooden windowselected as case study. A holistic approach was chosen to define all the main parameters characterizingthe sample from the thermal, acoustic, mechanical, optical and environmental points of view. After anaccurate state of the art survey, experimental measurements and numerical simulations were performedin order to evaluate the following parameters: thermal transmittance, airborne sound insulation, solar,light and UV transmittance, air permeability, water tightness, resistance to wind load. A LCA study allowedto correlate the energy and environmental impacts. By means of a comprehensive results analysis, astandard configuration of the window was defined (Scenario 0); two optimized scenarios were thenselected, one including a solar control film in the glazing (Scenario 1) and another with a warm edge spacerreplacing a common aluminium spacer (Scenario 2). A complete energy and environmental analysiswas performed for all scenarios achieving a holistic evaluation of the benefits. Results show that intemperate climates the improvement of the window thermal characteristics, obtained through a propercontrol of solar radiation, is the most relevant criterion to optimize the overall energy and environmentalperformance of the window.

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Abstract Project CALEBRE (Consumer Appealing Low Energy technologies for Building REtrofitting) is a four year£ 2 million E. ON/RCUK funded project that is investigating technologies and developing solutions for the UK's solid-wall houses to offer energy demand reduction, energy efficient heat generation and energy management combined with user appeal. Understanding how technical solutions can be aligned with householder lifestyles is central to the CALEBRE project.

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Equality and efficiency tradeoffs in revenue recycling of emission trading scheme: a case study on the recent chinese national ETS market

  • Published: 13 September 2024

Cite this article

case studies in marketing research pdf

  • Shuyang Chen   ORCID: orcid.org/0000-0002-1033-5053 1  

Owing to real constraints, a first-best climate policy is rarely socioeconomically optimal; therefore, policymakers may prefer a second-best or mixed policy, where revenue recycling (RR) is usually implemented as a complementary policy to the first-best policy. Unfortunately, how different RR policies affect equality and efficiency during first-best policy implementation remains to be researched. This paper attempts to narrow the research gap by designing and evaluating the RR policies for the emission trading scheme (ETS) simulating the Chinese National Emission Trading Scheme (CNETS). To achieve this research target, we have employed a dynamic recursive computable general equilibrium (CGE) model to analyze how the designed RR policies complement the ETS effects on emission abatement and economic growth. The results of the CGE model have confirmed the existence of a tradeoff between equality and efficiency. RR for income tax reduction is beneficial to emission abatement, but it has the worst performances on equality, Gross Domestic Product (GDP), and household welfare. RR for subsidizing renewable energy causes the lowest GDP loss, but it adversely impacts emission abatement owing to the induced economic boom. Lump-sum income transfer to low-income households is the best RR option because it is the most equitable way to use ETS revenues and induces the highest household welfare with satisfactory performances on emission abatement and GDP. Hence, ETS revenues are recommended to be transferred to low-income households.

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Data availability

The data supporting this paper’s findings are available upon reasonable request from the corresponding author.

Abbreviations

Average propensity to consume

Business as usual

Constant elasticity of substitution

Constant elasticity of transformation

Computable general equilibrium

Chinese Household Income Project

Chinese National Emission Trading Scheme

28th Conference of the Parties

Emission trading scheme

Equivalent Variation

Gross Domestic Product

Nationally Determined Contribution

  • Revenue recycling

Rest of the world

Social accounting matrix

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Chen, S. Equality and efficiency tradeoffs in revenue recycling of emission trading scheme: a case study on the recent chinese national ETS market. Environ Dev Sustain (2024). https://doi.org/10.1007/s10668-024-05380-0

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