how to make a portfolio assignment

The Portfolio – Culminating Activity (Your Final)

Portfolio assignment.

EN 111 Final Portfolio

The portfolio is a selection of work that demonstrates your writing abilities and knowledge about writing and critical thinking at the close of EN 111. For the purposes of this class, this assignment will be considered the final.

What goes in the Portfolio?

Title page (title + optional picture and/or quote)
Reflective Essay (~2 pages)
A final (2nd) draft copy of all essays completed during the semester (Experience, Compare/Contrast, Issues) and the prior drafts for all essays.
Selected Artifacts (2-3)

You should title the portfolio in a way that captures your sense of yourself as a writer and critical thinker at this point in your educational journey. You can include a picture and/or quote on the title page as well. A quote can come from anywhere (any text, movie, lyrics, etc.) but should illustrate your perspective about writing and/or critical thinking. You will discuss the significance of your title (picture and quote too if you included them) in your Reflective Essay.

Reflective Essay for Portfolio

The Reflective Essay is a self-assessment that examines the entire body of your work (all of your writing up to this point) rather than a single subject and/or inquiry thread. Your task is to examine, or reflect on , your own writing and situate your observations and interpretations within the context of our discussions about writing and critical thinking skills. The portfolio, in essence, is a presentation—a somewhat persuasive demonstration illustrating how you approached writing and critical thinking before EN 111, and how you see yourself, as a writer and thinker, now, in relation to these same abilities/skills at the close of the course.

What goes in the Reflective Essay?

This essay should be a fairly polished and focused piece of writing that supports its claims and reflections with specific evidence (i.e. cite yourself). It will run ~2 pages in length. All reflective essays should take into account the following, but not necessarily in the order presented here:

The significance of your title (and picture and quote, if included).
What you now understand about effective writing and how it is achieved and what the portfolio reveals about your writing and your abilities to think on paper. (Refer to your included essays and selected artifacts).
What you now understand about writing and critical inquiry that this portfolio might not reveal. (You may understand more than your portfolio reveals).
What the portfolio reveals about you as a writer and critical thinker at this point in your educational journey (Refer to your included essays and selected artifacts).
What challenges you continue to face as writer and critical thinker. (What is hard for you? In what areas have you gotten stronger and more confident? What immediate goals have you set for yourself as you continue to develop as a writer and critical thinker?)
(Optional) Discuss, document, and evaluate the extent to which you were actively engaged in this class (i.e. determine how much time/effort you put into this course and whether your writing reflects that same time/effort).

You are to include final (2nd) draft copies (at minimum) of all the essays you have written in this course. In including your essays, you will be expected to discuss why you have included them in your Reflective Essay, and explain specifically what they illustrate about you as a writer and critical thinker. As such, I recommend that you discuss how the essays reveal your analytical skills at work—your abilities to develop, examine, and communicate an informed perspective.

Selected Artifacts

I am asking you to include 2-3 artifacts from the course (or outside of EN 111) that are significant to, and reflective of, you in terms of yourself as a writer and critical thinker. You may select anything from your Informal Writing Collection (freewrites, peer exchanges, etc.), your formal writing (part of your essay(s), or parts of them as a sequence from the first draft to the final draft stage) or other texts (a particular paper or assignment from another class you found pertinent to your overall growth).

How Do I Submit It?

You should submit the portfolio, in the dropbox on the preceding page, as a Word document or a PDF so that I may open it in Microsoft Word or Adobe Acrobat Reader.

Portfolio Assignment. Authored by : Jason Brown. Provided by : Herkimer College. Project : AtD OER Course. License : CC BY: Attribution

How to Create a Writing Portfolio (With Examples)

Want to create a writing portfolio that'll stand out to readers and potential clients? Here's how to do it and some examples to make it easy for you.

As a freelance writer, it's beneficial to have a portfolio of your work, so potential clients can review your work and learn about your area of expertise. Before starting to work on your portfolio, you should consider the writing you want to do.

Whether you're a copywriter, a ghostwriter, writing literature, or a journalist, that should be clear when people view your portfolio. One of the first things to consider when creating your portfolio is your niche, and determining your niche can help you select your articles and the layout.

6 Steps to Creating Your Writing Portfolio

Here are the six steps to creating a writing portfolio that will help you get noticed by readers and potential clients:

1. Choose a Portfolio Host

In today's virtual world, having an online portfolio is a must for most creatives. You get to decide whether you want to host your portfolio on your website or prefer to have another company host it.

You can create your portfolio using a platform like Wix, Weebly, or WordPress. If you'd rather have your portfolio hosted by a site specializing in online portfolios, you can choose from sites such as Clippings, WriterFolio, or JournoPortfolio. You might be interested in these free platforms to showcase your freelance writing portfolio .

2. Determine Your Niche

If you're struggling with selecting the type of writing you want to focus on, it may be a good idea to review your previous work and see which ones had the most impact, response, and reach. If you want to focus on ghostwriting, you may want to clarify what type of content you can write. This can range from real estate to gardening, holistic medicine, or another industry in which you have writing experience.

As a copywriter, do you enjoy creating sales pages and other marketing copy, like landing pages, newsletters, and email sequences? What kind of literature do you write if you're a literary writer? You can focus on romance, fantasy, horror, or any other genre. What type of news do you write about if you're a journalist? Do you write about current events, celebrity gossip, or financial or political news? The possibilities are endless.

3. Create Your Author Bio

Your author bio aims to introduce yourself to potential clients who enjoy your work and want to learn more about you. The content you include in your bio should match the formatting and design of the website. The elements you should consider including are:

Where you're from originally.
Where you call home currently.
Your academic writing credentials, if applicable.
Your notable publications.
Any accolades and awards you've won.
The subjects or themes you cover.

You can include your social media links if you're comfortable, and they highlight more of your written work. If you're creating your site for the portfolio, you can choose to include the bio on an about page or have it as your homepage.

You may consider adding a photograph of you since it can increase the chances of people reaching out to you. You may be interested in learning tips on how to write an about me page in your online portfolio .

4. Select Your Best Work

Once you've decided on the niche you want to focus on, you can review your completed work and choose the best content that fits that specialization. You can include work past clients have succeeded with and their feedback.

Your potential clients want confirmation that you can produce well-written content about the content you're stating is your specialization. It may be helpful to verify the terms of the work you've written to determine whether you can post the entire content as a part of your portfolio or if you'll have to provide links.

If you provide links, specify the publication and when it was published. You might be interested in learning how Google Docs can help organize your writing portfolio for the next step.

5. Organize Your Work Into Segments

You can divide the work you want to include in your portfolio by niche, or the type of article, using clear descriptions. Categorizing your work makes it easier for potential clients to find samples of the work they're looking to hire you for when you separate them by niche or type. Examples of categories include landing page copy, white papers, and blog posts, to name a few.

Your descriptions for your categories should be brief. If the content you want to share was done as a ghostwriter and didn't include your byline, you should include the term ghostwriter in the work description to clarify it.

6. Ensure Your Contact Information Is Easy to Find

Your online portfolio must make it easy for potential customers to connect with you. Whether they want to express appreciation for an article you wrote or wish to discuss a business opportunity with you, finding your number or an email address shouldn't be challenging.

Engaging with as many people as possible is an excellent way to expand your online profile. You can use a contact form on your website, or you can provide your email address.

The key is to ensure that the information is visible and easy to access, whether they're using their phone, tablet, laptop, or desktop computer. If you decide to share an email address, you may want to create a new account, since having an email published publicly can leave you vulnerable to excessive amounts of spam.

Writing Portfolio Examples

Before you begin creating your portfolio, reviewing what some writers have created for themselves may be helpful. You may also want to check out the blogs every freelance writer should read to get some inspiration, regardless of how long you've been writing. Here are some examples of writer portfolios with some commentary on their design:

1. Elna Cain

Elna's portfolio tells you that she's the writer you're looking for to meet your business needs. She lists publications where readers can find her work and shares testimonials from past clients.

She has numerous ways to connect with her, whether you want to discuss business opportunities or follow her online. She also has a link to her blog, so you can stay current on her work.

2. Tyler Koenig

Tyler uses his website to add value with an email list, courses, webinars, and tips on his blog. He has paid and free resources, highlighting his expertise to potential clients. The site is well-designed and easy to navigate.

3. Jennifer Fernandez

Jennifer uses a grid-based theme to display links to her writing samples, using a title and a thumbnail photo for each. She organized her writing samples in sections based on her lifestyle, design, and travel content niche. Jennifer showcases the type of writing she has experience in and makes browsing easy.

Get Started With Your Creative Writing Portfolio

Before you make your portfolio live, you may want to review it and have friends or colleagues look at it. Sometimes we can be so close to our project that we miss little things. The last thing you want is to publish a writer's portfolio with spelling or grammar mistakes.

If you're looking for work, you want to get as many eyes as possible on it to increase your chances of getting hired. You might be interested in learning how to source clients as a freelance writer now that you have a portfolio to share.

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What is a Portfolio?

A “portfolio” is a selection of student work that they have chosen and evaluated as their best work, or as representative of their development over time. By making students responsible for collecting, organizing, drafting, revising, proofreading, and/or reflecting on their work, portfolio assignments engage them in the learning process and afford them an opportunity to share with the instructor their own reasons for investing in the project of the course.

Portfolios are especially common in the arts and for courses in which students conduct a range of writing assignments. (“ Exam wrappers ,” increasingly common in STEM fields, might also be considered a form of portfolio.) Portfolios can be assigned for semester-long courses, or for longer term capstones like certificate programs, across a range of fields.

Why use Portfolios?

Portfolios can be assigned as an alternative to a traditional final exam or paper, and can be especially effective at meeting some or all of the following goals:

encouraging student agency;
generating insights into each student’s engagement in their own learning;
prompting students to reflect on and understand understand their own development over the course;
inspiring students to identify future goals for continued learning beyond the course;
providing students the opportunity to select and develop work that they can use beyond the classroom, such as samples for graduate school applications or future employers.

“Portfolio culture” honors both processes and products, and encourages students to prepare materials for the job market / interviews, by encouraging a mindset of professionalism, rather than an “assignment mindset.” Portfolios encourage students to reflect on the amount of work they’ve accomplished over the course of a semester, and ideally, to learn about themselves and their own learning strategies as much as they’re learning new content/skills.

What does a Portfolio contain?

A portfolio typically includes three key components:

Samples of student work distributed across the term
Reflections on the work samples
A professional re-presentation of the work samples
Samples of Work
Reflections
Re-presentation

Work samples can be chosen to:

represent the students’ best work (potentially incorporating revisions of previous work)
display an array and/or mastery of skills, such as drawing, digital media, music, language fluency, coding, etc.
Demonstrate growth over the course of the semester

Depending on the needs of the course, the selection might include essays, interviews, charts, inventories, diaries, tests, or artwork. These samples can vary based on content, format, length, or style of writing or research. The instructor may give specific requirements for the type of work, or it may be selected entirely by the student. For instance, for a writing class, the instructor might stipulate that the portfolio ought to include at least one persuasive piece (in which the main purpose is to agree or disagree with a public concern), and one source-based piece (in which the main purpose is to respond to a primary source).

Some portfolio assignments incorporate the requirement or opportunity to revise prior work. In some circumstances, the opportunity to incorporate instructor feedback can help reinforce learning goals and allow students to take their own work to the next level. In other circumstances, including rough drafts or early-semester work can provide the student with the opportunity to reflect on their early work from the position of greater mastery, and allow them to see their own growth over the semester.

The key self-reflexive element of a portfolio is that it contains a reflection on the work by the student: without the reflection it is just a collection of assignments. The reflection is an opportunity to convey a philosophy, methods, and goals, and identify strengths as a writer or learner.

Each piece might be accompanied by a reflection, or they can be summarized in a “Dear Reader”-style cover letter, with the artifacts as more of an appendix. This letter might contain:

What readers can expect to encounter in the portfolio
A rationale for the documents included
A description of the variety of strategies / methods / theories / skills utilized in the works included
Connections drawn between the assignments
Connections drawn between the assignments and the content/skills of the class
A reflection on what the student is most proud of, and why: did they experiment with new theories? Did they push themselves to try new styles or methods?
What the student was thinking when they created the artifact, and what impact did it have on their learning? (Questions here might include: What would you do the same or differently next time? How did specific moments in the assignment help you recognize that you were making improvement or on the right track?) This kind of reflective action involves an examination of their past work and the impact that it had in order to synthesize how it might be refined for a better outcome in the future
Evidence for how it aligns with assignment objectives or class goals
Moments of surprise or moments corroborating earlier intuitions

Finally, portfolios usually incorporate some sort of professional presentation—what would in another context be a physical portfolio. In other words, it is not merely the resubmission of the components in their original form, but rather an intentional re-presentation of them so as to make an argument about their relationship to each other. Tangible portfolios might take the form of a binder or book; digital portfolios might be collated into a website or slideshow. There could be a visual/graphic design component that could “package,” or “brand” the material to tie it all together, and/or a table of contents, to show how the components fit together. Giving students the opportunity to create a professional package with visual / non-textual material can encourage them to connect with it on a more personal level, and which might allow them to understand their own work in new ways. The act of “publishing” their work can also give it value.

What is an Exam Wrapper?

An exam wrapper (or paper wrapper) is an activity or document that “wraps around” an exam. Similar to portfolios, they are used to enhance student metacognition and self-awareness of their own strategies for study and performance. Common questions that might be asked in an exam wrapper include:

How did you study for this exam? What strategies did you use to prepare, and which seemed most effective?
Did these study strategies differ from your preparation for the last exam? Did these changes effect your performance?
On which aspects of this exam did you perform well?
Are there patterns to your errors that you can address in future preparation?
Name at least three things you plan to do differently in your preparation for the next exam. (For example, will you spend more time, change a study habit, or add a new skill?)

How are Portfolios Assessed?

Because of the open-ended nature of work that could be produced across portfolios, it is important to provide clarity about what is expected. Explicit instructions are necessary to avoid student uncertainty about what to include in their own portfolios. Periodic check-ins between student and instructor could alleviate student uncertainty. Students could be organized into pairs or groups, and could thought partners for students working on assembling and explaining their work.

Because of the potential variability between portfolios, a clear grading rubric is key to students understanding how their own work will be assessed. While the precise assessment scheme will depend on the course learning objectives, a rubric might include:

Selection of work

Shows a variety of work (for example, in different genres or at different stages of drafting)
Shows development / growth / moving up Bloom’s taxonomy
Shows clarity / concision of writing

Reflection: demonstrates understanding of course skills

Shows awareness of and ability to communicate development / growth

Professionalization: has an organizational structure, which is carried out consistently over the project

Shows engagement with presentation style: includes visual or graphic components that convey a polished professional finish, an overall “brand”
Is adapted to audience

Portfolios by definition contain individual parts that are organized into a whole, and these parts are themselves coming together at different stages of the assignment. As a result, assessment itself might take place at different stages—including lower-stakes formative feedback—with rubrics that are tailored to the individual parts and/or the final submission.

For more information...

University of Hawai’i at Mānoa: Using Portfolios in Program Assessment

The University of Arizona, Tucson: The Use of Portfolio Assessment in Evaluation

Carnegie Mellon Eberly Center, Teaching Excellence & Educational Innovation: Exam Wrappers

Indiana University Bloomington, Center for Innovative Teaching & Learning: Help Students Learn to Take Exams with Exam Wrappers

J.E. Sharp, “ Using Portfolios in the Classroom .” Proceedings Frontiers in Education 27th Annual Conference. 1997.

Crystal Kwan and Camilla Kin Ming Lo, “ Evaluating the Portfolio as a Social Work Capstone Project A Case Study in Hong Kong .” Social Work Education 42, no. 1. April 2023: 145-160.

Betty McDonald, “ Portfolio Assessment: Direct from the Classroom .” Assessment & Evaluation in Higher Education 37, no 3, May 2012, 335-347.

J. L. Ray, “ Industry-Academic Partnerships for Successful Capstone Projects .” 33rd Annual Frontiers in Education, 2003.

David R. Schachter and Deena Schwartz. “ The Value of Capstone Projects to Participating Client Agencies .” Journal of Public Affairs Education, 15:4 (2009), 445-462.

John Zubizarreta, The Learning Portfolio: Reflective Practice for Improving Student Learning . Jossey-Bass, 2009.

Elana Michelson, Alan Mandell, eds., Portfolio Development and the Assessment of Prior Learning: Perspectives, Models, and Practices . Sterling, VA: Stylus Publishing, 2004.

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The Ultimate Guide to Academic & Professional Creative Writing Portfolios

Building a creative writing portfolio that gets you accepted into your dream writing program is a challenge in itself. But did you know that when you graduate, you’ll have to throw everything you know about portfolios out the window and start the process all over again?

Whether you want to get into a great school to work on your craft, or you’re freshly out of school trying to land your first job, this guide has all you need to know.

We’ll review how to build a creative writing portfolio for a course or degree program and what career paths you can choose from once you graduate from it. Then we’ll show you how to create a professional creative writing portfolio and show you a tool that makes it super quick and easy.

Creative writing portfolio for college and university

Let’s go in chronological order. Before you go after a full-time writing job or try to land some freelance clients, you’ll probably want to study writing. It would be a little harder to become a writer without mastering the craft of writing, after all.

And when it comes to writing programs, whether it’s a creative writing course or a full-on degree program, most schools expect you to hand in a creative writing portfolio alongside your application.

Always check the guidelines

The very first thing you’ll have to do is checking the creative writing portfolio requirements that your desired program has. They tend to be very specific about the format, length, and contents of the material, so make sure you get it right. Let’s check some examples to see what you can expect when looking at these guidelines.

Creative writing portfolio requirement examples

creative writing portfolio requirements for an academic writing course

Example for creative writing portfolio requirements

University of the Arts

When you apply to the Creative Writing program at the University of the Arts, you’ll have to submit a portfolio of your original writing and an essay that answers a creative writing prompt. They give the following requirements for these two:

Portfolio : 10-15 pages in length, including at least two different pieces. It could be short stories, creative nonfiction, poetry, or excerpts from novels.
Essay : 150-200 words in length with the topic of describing an important window.

University of Portsmouth - MA in Creative Writing

“We don’t prescribe an ideal portfolio,” they write at the requirements for this program. There are still some requirements that applicants have to follow though:

Maximum 4,000 words in length
No more than 3 pieces of writing
Except for poetry-only submissions, there they recommend about 5 poems
You have to write a short description of each piece

Apart from the portfolio, you’ll also need to submit a personal statement, talking about your ambitions and your writer’s journey so far.

Belhaven University - Creative Writing BFA Program

For applying to the Creative Writing program at Belhaven, you have to send your application via email with the following:

Portfolio: Minimum 12-15 pages of creative writing (fiction, poetry, scripts, or creative nonfiction)
Essay: 3-4 pages, discussing your history as a writer or reader OR explaining why you want to study creative writing
A cover letter

Tips for your academic creative writing portfolio

Once you have the guidelines for your portfolio, it’s time to actually sit down and put it together.

Pick your writing pieces carefully

It goes without saying, but your choice of writing pieces will make or break your creative writing portfolio. Don’t be afraid to spend a longer time rereading your work and evaluating if the pieces hit the standard you want your portfolio to have.

It’s also a good idea to choose the ones you’d like to add, then put them aside, wait a few days, and assess them again. When you’ve been focusing on something for hours on end, it gets harder to see them clearly, so a little break can help a lot.

Once you’re done selecting them, double-check it with the requirements again and read through them one more time.

Get someone to review your portfolio

Another tip to make sure your portfolio is as good as it can get is to get someone to review it. It can be another writer or an avid reader who can evaluate your pieces from a literary point of view, or even just a friend or family member to check it for typos and other grammatical mistakes.

Similar to picking your pieces, when you wrote something and have read it a hundred times already, your mind will slip over typos naturally, knowing what you intended to write there. So giving yourself a break and getting someone to help can make sure there are no mistakes left in it when you hand it in.

Because as an applicant to a writing program, you really can’t afford to have typos and grammar mistakes in your creative writing portfolio.

What can you do with a creative writing degree?

When you’ve been obsessed with writing all your life, deciding to go for a creative writing program is a no-brainer. You’ll probably have the time of your life getting your degree too. But what happens when you graduate and actually have to figure out what you want to do for a living?

It might take a little more thinking than choosing your education, as you have many more options for a writing career , so it’s not as straightforward. We’ll quickly review the different career paths that are all open for you, once you graduate with a creative writing degree.

Publish books and become an author

Becoming a published author or poet is probably what most students with a creative writing portfolio dream of. It’s definitely a logical and super suitable direction, but unfortunately, it’s not as easy as one might expect. You’ll have to do a lot of pitches to get signed with a publishing house. Alternatively, you can set up a site using an author website template and publish books on your own.

Choose marketing or advertising, become a copywriter

A field that’s easier to get into for writers is marketing and advertising. More specifically, copywriting. Creative directors often emphasize how important it is for copywriters to master the craft of writing. So much so, that they would rather recommend taking a creative writing course than going to a portfolio school.

Copywriters can work freelance, in-house, or at agencies and they write advertising and/or marketing materials. It can be anything from slogans for advertising campaigns, TV and radio spots, copy for Facebook and Google ads, or even complete email marketing campaigns.

The career path in this profession is usually the following: junior copywriter, copywriter, senior copywriter, associate creative director, creative director, global creative director

Write long-form pieces as a journalist or magazine columnist

If selling products and services is not your thing, writing for newspapers or magazines could be another option for you. It probably won’t pay as much as a job in advertising, but you get to write longer pieces about topics you’re (ideally) interested in. And after all, no matter what happens, we’ll always need and want to read about what’s going on in the world.

Interested in this field? Read our tips for creating a journalism portfolio !

Get into content marketing and SEO

If you don’t mind that you won’t be exclusively writing all day every day, content marketing and SEO (a.k.a. search engine optimization) would be a great option for you. You’d still be writing, namely long-form articles and blog posts that are preceded by thorough keyword research.

With SEO comes a more technical side of the job, but that only balances out the work and makes your daily routine more versatile. Not to mention that you’ll always have data of how well your content does, so you can measure your performance effectively.

Make writing impeccable as an editor or proofreader

If you’re the kind of writer that loves reading and is bit of a perfectionist, you’d make an amazing editor or proofreader. Although these professions don’t need you to actually sit and write a ton, the job couldn’t be done if you didn’t know all the ins and outs of writing.

How to make a professional creative writing portfolio

Once you graduate and decide which way to go, you’ll need a portfolio to get started. Not the kind of standard “15-page-document” they asked you to write for school. Oh no, nobody wants to read through that now. Instead, you’ll need something that stands out, something that’s easy to browse through while showcasing your excellent writing skills.

The best format for your creative writing portfolio

The best format for your real-life, professional creative writing portfolio is actually a website. Realistically, whether you’re applying for a job or looking to land freelance clients, you’ll get in touch with them online.

So handing over your good old “book” won’t be an option. Just like presenting them with a lengthy document won’t be either. Why? Because it’s essentially a big wall of text that would be way too overwhelming to read through.

A website on the other hand is easy on the eyes, has lots of visuals, and organizes all the materials you want to present nicely.

The three main essentials you need to have on your website are an eye-catching home page, a well-written about page and separate pages for each of your writing projects, whether it is advertising copy, poetry, or a published book.

The heart of it all: the home page

Your home page will be the most important page of your website. This is where everybody lands at first and thus where they get their first impressions from. To have a great first impression, turn it into genuine interest, and make your visitors convert, your home page will have to check some boxes.

What website are they looking at? Looking at the home page, visitors have to be clear about what website they landed on. They should know at least your name and what you do by just looking at the very first page.
How do they find out more? You should have a navigation bar that makes it easy for people to find what they are looking for: your work, your about page, your contact information.
Who are you actually? Although you have your about page to elaborate on that, it's best if they can find out a little bit about you right on your homepage. Adding a photo of yourself and a short bio will immediately help them make a more personal connection with you.
Why should they keep on reading? Now they know who you are and what you do, but they still need a reason to spend their precious time on your site and keep on reading. Feature your most impressive projects on your homepage to prove the quality of your work right away.

Crafting the perfect about page

The about page is your place to shine: it gives you a perfect opportunity to introduce yourself more in detail and get creative with your writing. What would be a better way to flaunt your storytelling skills than telling your own, after all?

But if possible, make sure it’s still not just a big wall of text: try to break it up with images to make it easier to read and to illustrate what you’re writing about.

The about page is also a great place to feature your writer resume . Some writers like to link to it as a PDF, some embed it as a picture, while others simply have theirs typed there as part of the page.

Project pages for books, poetry, and beyond

The way your project page should be structured depends a lot on the type of project you’d like to add to your creative writing portfolio. But there’s still a general formula you can follow to introduce the “behind-the-scenes” of your writing:

What was the task you had or the reason why you decided to write this piece?
What was your creative process of writing the piece? Did you face any challenges while writing? And if so, how did you overcome them?
What was the impact your piece had once published?

These are pretty general questions, but it’s exactly because of that that they can be applied to many different forms of creative writing.

It’s also expected to feature the finished result so that people can actually read your writing and evaluate your skills. When it comes to shorter pieces like poetry, feel free to publish the whole thing.

But for longer writing like novels, nobody expects you to publish it from start to finish in your portfolio. You can add an excerpt - or if it’s been published and has received positive feedback, you can feature some quotes on what people said about it.

Build your creative writing portfolio with Copyfolio

If you want to create a beautiful website that has everything we outlined above… and you don’t want to spend hours upon hours figuring out the technical side of it… Your best bet is using a website builder or portfolio builder tool that was designed specifically for writers.

Don’t worry about coding or design

The good thing about using a tool like Copyfolio is that you won’t have to worry about the technical side of things. Or whether you can design it to look good or not.

Having the templates, palettes and presets makes sure you can build the foundations of your site in just a few clicks. And it will look good, no matter what you add to it.

Create professional images in the editor, with a few clicks

You don't need to have Photoshop or any other design program to have images that'll wow your site's viewers. Place your image into a magazine, laptop, or TV with a single click and have a portfolio that looks like it was professionally designed.

Get help with writing about your projects

Apart from the daily portfolio tips that you’re going to get in email after signing up, you’ll also find tips and prompts in the website builder itself.

Built with insights from successful freelance writers, hiring managers, and creative directors, we’re guiding you through the process to help you create a portfolio that has exactly what people are looking for.

create a responsive writing portfolio website with copyfolio

9 creative writing portfolio examples

Joanna zhang.

Joanna created her portfolio using Copyfolio

Eve L. Ewing

Safia Elhillo

Tomi Adeymi

Ocean Vuong

Bethan Woollvin

Morgan Parker

Isaac Garza

Isaac created his portfolio with Copyfolio, using the "Billboard" template

Want to see more? Check out our article all about creative writing portfolio examples !

Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

21 Social Media Portfolio Examples & The Guide to Build Yours

Check inspiring examples, learn how to navigate projects under NDAs, and find out how to create a social media portfolio quickly and easily with Copyfolio!

18 Marketing Portfolio Examples to Get You Inspired

We collected 18 marketing portfolio examples to give you some inspiration. Not only that, but we’ll walk you through why each of them is great, so you can learn while getting inspired.

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9.1: Portfolio Assignment

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EN 111 Final Portfolio

What goes in the Portfolio?

Title page (title + optional picture and/or quote)
Reflective Essay (~2 pages)
A final (2nd) draft copy of all essays completed during the semester (Experience, Compare/Contrast, Issues) and the prior drafts for all essays.
Selected Artifacts (2-3)

Reflective Essay for Portfolio

What goes in the Reflective Essay?

The significance of your title (and picture and quote, if included).
What you now understand about effective writing and how it is achieved and what the portfolio reveals about your writing and your abilities to think on paper. (Refer to your included essays and selected artifacts).
What you now understand about writing and critical inquiry that this portfolio might not reveal. (You may understand more than your portfolio reveals).
What the portfolio reveals about you as a writer and critical thinker at this point in your educational journey (Refer to your included essays and selected artifacts).
What challenges you continue to face as writer and critical thinker. (What is hard for you? In what areas have you gotten stronger and more confident? What immediate goals have you set for yourself as you continue to develop as a writer and critical thinker?)
(Optional) Discuss, document, and evaluate the extent to which you were actively engaged in this class (i.e. determine how much time/effort you put into this course and whether your writing reflects that same time/effort).

Selected Artifacts

How Do I Submit It?

You should submit the portfolio, in the dropbox on the preceding page, as a Word document or a PDF so that I may open it in Microsoft Word or Adobe Acrobat Reader.

Portfolio Assignment. Authored by : Jason Brown. Provided by : Herkimer College. Project : AtD OER Course. License : CC BY: Attribution

14 mins read

25 Writing Portfolio Examples (PDF & Other Formats) + Useful Portfolio Tips

Are you struggling to create the perfect writing portfolio? Here are 25 writing portfolio examples + 7 useful tips to make it happen!

Protim Bhaumik

Director, Content Marketing

Written by Protim Bhaumik , edited by Shreya Bose , reviewed by Eric Hauch .

2. Dec 2022 , updated 8. Feb 2024

Preview image of 25 Writing Portfolio Examples (PDF & Other Formats) + Useful Portfolio Tips

Looking to create a writing portfolio? Curious how to do that without futzing with a website builder for days? We’ve been there.

We know that building a writing portfolio is hard — questions like what you should include, where you should host it, and how to effectively create something that gets you work, need answering! To that end, we've put together a list of 25 writing portfolio examples from our customer base that can inspire you as you make your own and included their tips on how they use Authory. (This is a collection of amazing writers, top journalists, and more.)

I also flagged examples that include PDFs because this type of content is notoriously clunky to upload in some website builders. Some clients and employers ask for PDFs, and building that into a portfolio website can be tricky. So, we'll cover how to do that by showing you 5 PDF writing portfolio examples and then 20 regular writing portfolio examples.

5 Writing portfolio examples in PDF format

When you want to save your writing samples, many people start by downloading a PDF that’s saved in a folder and then sometimes, maybe, once a month/year/panic attack, uploaded to a website. It’s a pain to constantly upload your writing samples, but it’s also risky. There’s always the potential your work is edited or removed before you think to save it.

With that in mind, we built Authory. We search the internet for your content and automatically add it to your website. However, we also make it easy to upload existing PDFs you might have.

Here’s how you can do it:

Here are a few examples of how it looks and advice from our customers on building a smart portfolio.

1. Sarah Sparks

Sarah is an advocate, consultant and writer.

For Sarah, Authory is “easy to use and I like how it aggregates media links before I do sometimes.”

That’s our goal. We automatically collect and back up your work so you don’t have to.

Sarah’s tip: Just make it easy to navigate - one of the reasons I like Authory. One of the easiest ways to do this is by creating collections.

For example, Sarah’s collections include “legal” “social justice” “Indigenous” and “opinion.” Collections make it easy to categorize your content and then send specific collections to editors and publications when you’re asked for writing samples. You can watch a video on creating collections here.

Sarah Sparks' PDF portfolio.

Here are a few additional PDF portfolio examples that you can review.

2. Alex Hargrave

Alex Hargrave's PDF portfolio

You’ll notice that Alex has two collection examples; education and COVID-19.

3. Kevin Johnston

Kevin Johnston's PDF portfolio.

4. Kerry Sunderland

Kerry Sunderland's PDF portfolio.

5. Urvashi Aneja

Urvashi Aneja's PDF portfolio.

20 Writing portfolio examples in other formats

Besides PDF focused portfolios, we pulled examples of other portfolios and tips for how our expert customers are adapting them to make the best use of them.

Authory is a great additional branding tool

For many people, they have an Authory account to collect their work samples in addition to other branding tools.

1. Brian Clegg

Brian is a science writer with over 40 (fourty!) books in print.

Brian’s Authory site isn’t his only site. It works in addition to his other properties and supports his other online properties. When you google Brian, you’ll find all of these properties. Of note, it’s also possible to integrate an Authory portfolio into an existing online portfolio builder like Wix or SquareSpace.

But why bother? Brian uses Authory to “make my online writing easily available to my book readers and to support my book review site www.popularscience.co.uk .” And with our automatic tools, it takes little time to create this additional homebase for readers.

For Brian, Authory also collects his work, saves it, and he distributes it in a newsletter. It automates and does a lot of work quickly.

Brian Clegg's writing portfolio.

2. Brandon Hill

Brandon is a multimedia journalist covering music and culture, public policy, mental health, the labor movement and social inequality.

“Authory is a great resource for freelancer writers in more ways than you would expect. By automatically updating and feeding your work into a newsletter, it both saves the time and frustration of managing a website and makes for more reliable one to one connections with your audience than social media. Also, by creating automatic pdf back-ups of your publications, you’ll never loose a portfolio piece,” he said.

Like many people in this list, he’s thoughtful about his categories and collections.

“Include some pretty specific categories to lesson the time an employers spends looking at content that might not be relevant to them,” he said.

Brandon Hill's writing portfolio.

3. Scott Matthewman

Scott is a theater critic who is frequently writing reviews. It can be quite a pain to keep these recorded and organized.

“I review over 100 theatre shows a year for various online publications. Authory’s automated tools gives me a single URL where all those reviews can live, hassle-free,” Scott said.

You’ll notice that Scott’s profile shares collections.

“[Authory’s] been useful to promote my reviews to a wider audience on social media. At the end of last year I built a dedicated collection of my 20 favourite reviews for 2022, which was so easy to do and then link to from everywhere.”

Scott Matthewman's writing portfolio.

Use Authory and never worry your work will disappear

4. Tabitha Potts

Tabitha is a published writer with several short stories in print anthologies as well as online.

She uses Authory to share her work with “potential employers, literary agents or publishers (my creative writing, book reviews and journalism are all there).”

The big reason she recommends using Authory is to avoid the situation where your content might be lost and because much of the work is done for you automatically.

And of course it makes it easy to showcase your work.

“I share my Authory profile with every new and potential new client so they can sort and view my published work by category,” she told us.

Tabitha Potts' writing portfolio.

5. Diana Rosen

Diana is an essayist, flash fiction writer, and poet. For her, Authory is “an elaborate business card.”

Her advice is simple: When capturing published work, review thoroughly to avoid duplication or (Egads!) errors.

Diana Rosen's writing portfolio.

Create collections to share what’s relevant

When you’re sharing your work, with an editor, employer, or even just another writer, you don’t always want to share all of your work. It’s key to create and categorize your work by niche or category. You can create collections that make this very easy and share only specific pieces of content with certain people.

6. Carrie Cousins

Carrie has 15 years of experience in media, design, and content marketing and is a freelance writer and designer.

We asked her for advice for other portfolio builders.

“Think about ways to group content that showcases specific niches that you work in or want to work in. It can really help make sharing and getting new work a lot easier,” Carrie said.

That’s easy to do with Authory’s collection tools. It’s easy to categorize content, give it a label, and share just this grouping with editors.

Carrie Cousins' writing portfolio.

7. Stephanie Bernaba

Stephanie is a writer, multimedia journalist, and photographer.

This is easy to do with our collections feature. We want to make it easy for you to organize your work and send exactly what you need to editors so you can land the gig.

Stephanie had a bit of advice, too.

“Communicate your passion with your header. Make your headline impactful but succinct. Lastly, arrange your work into easily-searchable categories,” she said.

Stephanie Bernaba's writing portfolio.

8. David Worsfold

David is a journalist and author, specialising in finance and insurance

You’ll notice that his portfolio uses the collection feature, too.

“By making it easy to share my work. The collections help showcase writing on specific topics,” he said.

Of course, be thoughtful with your categories.

“Think about the audiences you want to reach and organise your work accordingly,” he mentioned.

David Worsfold's writing portfolio.

9. Kathy Parker

Kathy Parker's writing portfolio.

10. Geraldine Brook

Geraldine Brook's writing portfolio.

11. Pam Moore

Pam Moore's writing portfolio.

12. Mary Ann Gwinn

Mary Ann Gwinn's writing portfolio.

13. Simon Denyer

Simon Denyer's writing portfolio.

14. Jarrod Kimber

Jarrod Kimber's writing portfolio.

15. Carrie Back

Carrie Back's writing portfolio.

16. Crystal Housman

Crystal Housman's writing portfolio.

17. Steven Levy

Steven Levy's writing portfolio.

18. Carin Marais

Carin Marais' writing portfolio.

19. Rosanne Barrett

Rosanne Barrett's writing portfolio.

20. Dan Rosenbaum

Dan Rosenbaum's writing portfolio.

What your takeaways should be from these writing portfolio examples

What a writer portfolio is, and why you need a writing portfolio.

A writing portfolio is a collection of your best (and possibly all) writing samples put together on a website so that potential clients and employers can make a "buying" decision — in essence, all the information that they may need to engage you for your writing services.

An online writing portfolio can also do wonders for your personal branding if managed well. So, in a word, your portfolio is a single place through which you can source work.

Curating the perfect set of writing samples for your portfolio

It's important to figure out what kind of writer you are and the type of writing work you're looking for. This process will inform the writing samples that you'll highlight in your writing portfolio.

Remember, writers come in all shapes and sizes (literally!), and you could be a content writer, copywriter, novelist, author, non-fiction writer, poet, journalist, and more... the list is practically endless.

With that in mind, it's essential that you curate the content on your writing portfolio with examples that will impress upon readers your specific set (and type) of writing skills so that they can make an informed decision when hiring you.

To that end, if you feel that you don't have a good set of writing samples to upload to your portfolio, then it might be best to get writing!

To help you build out your writing portfolio, I've put together a small set of ideas/resources that I turn to for inspiration, support, and general diversion:

Subreddits like r/writingpromts, r/thedailyprompt, and r/promptoftheday are excellent for trying out amateur storytelling.
Other subreddits like r/writing, r/freelancewriters, r/keepwriting, r/writers, r/selfpublish, r/blogging, r/copywriting, r/technicalwriting, r/wordcount, r/writingmotivation, offer up a plethora of options for3 you to explore as writer.
To find work, subreddits like r/hireawriter, r/forhire, r/b2bforhire, r/writersforhire, r/jobbit, and r/writingopportunities can be a source for work if you're lucky.
What's more in your control is writing for your personal social media accounts to build up that personal brand.
You could also provide your services for free or reduced rates to friends and family who run a business — this can be for their social media accounts or even their websites.
Form a writing group with a friend — I have a weekly writing meetup with a close friend, and this can be an online meetup — my friend is half a planet away!
Write about what you know: everyone knows something and has a lot to offer, even if it's a personal experience. For example, when I am stuck, I write about content marketing and SEO — I don't publish these pieces necessarily, but they're great for getting the juices flowing. That said, I could post them in my writing portfolio.

Seven tips for creating the ideal writing portfolio website based on the writing portfolio examples above

The writing portfolio examples above should give you a great idea of what a writing portfolio must look like, and the various ways other writers choose to exhibit their work.

We've also gone over why you need a writing portfolio and how you can create a few writing samples in case you feel the need to.

Now, let's get down to how you should create a writing portfolio website. We'll go over the best and most efficient ways to go about creating it.

1. Make your website more organized for simpler navigation.

It's vital to organize your online writing portfolio in a way that's easy for your readers to follow. Place your top projects front and center for simple accessibility. Note: what the ideal projects are may differ from client to client. So, suppose you divide your work into carefully curated collections with different URLs. In that case, that specific URL that contains projects pertaining to that particular client can be shared with them.

2. The "correct" number of your projects for easy viewability

The conventional wisdom is that you should limit the number of projects on your online writing portfolio so that a prospective client can make a quick and easy assessment.

I think this is WRONG.

Your portfolio website HAS to have ALL your content. Why? Well, because hiring managers, clients, and employers are looking for both quality AND quantity. Yes, they aren't going to read your entire portfolio website, but they are looking for consistency and experience.

Obviously, if you wrote a terrible article long ago as a young budding freelance writer, don't include it. So, I'll change my caveat to " nearly ALL your content."

Hence, the navigation of your writing portfolio becomes super important. Remember how I spoke about dividing your work into collections? Well, that is a must if you're including a ton of content. Split it by topic, type, publication, etc., and then share the correct URL with your prospect. Let them begin their journey through your writing portfolio from a starting point that you have determined for them.

Place your contact information in an easy-to-find spot so that when a prospect is satisfied with your writing, they can contact you immediately.

3. Imagery for better conversion rates

Human beings positively respond to visual stimuli, especially faces, which means if you're able to include graphics in your writing sample, you have a better chance of converting your readers.

4. Write case studies to exhibit results

If you have the bandwidth to do so, then you should take some time to write case studies for the work that you have done. A simple format to follow for writing case studies is as follows:

Start with the results: usually exhibited in the form of "increase X by Y." So, for example, I could say I increased traffic to the blog by 11X.
Then outline the problems and challenges that the client was facing before you joined the project.
Next, explain how you solved those problems with your writing, your work, and general professionalism.
And finally, round it off by digging into the details of the results you achieved a bit more and touch upon how the client is doing now.

5. Add social proof to lend credibility to your work

Unfortunately, writing is a creative art, and there are always critics. If you can get a past client to vouch for you and your writing, then that social proof can stand you in good stead when soliciting even more work. Add all the social proof (read: testimonials) you can in your writing portfolio to bump up that conversion rate.

If you have done work for friends and family, this would be a great place to begin hunting for testimonials.

6. Present your contact info in an easily accessible place

I've mentioned this before, but it bears repeating because it's so important. The whole point of having a writer's portfolio is to get work. If people cannot contact you or can't find your contact details, that will severely affect your chances of getting new projects. Social media handles will do if you're uncomfortable with sharing your email address or phone number publicly.

7. Use a website builder for writers like Authory to create your portfolio quickly and back up your work

All of the tips here are excellent (if I say so myself!), but that said, creating a writer's portfolio is a lot of work !

So, leaving the best for last: my final piece of advice is to use a portfolio website builder so that you can cut down the time to build one.

A couple of major issues that writers face are:

Updating their writing portfolios when they write new content, especially when creating a portfolio from scratch, takes effort. So, in essence, most writing portfolios are out-of-date.
And writers also lose access to their work when websites go down, and content gets re-bylined, etc.

That's why a service like Authory is perfect for writers worldwide. With Authory, you get a self-updating portfolio plus a full auto-updating backup of ALL your content. It's super simple to set up your Authory portfolio:

Sign up for Authory for free !
Add your sources, i.e., all the places where you've published content on the web. Authory will automatically find your bylined content from these sources and import it into your Authory account.
Build a collection from the collection tab: click "+ Create collection" and follow the instructions.
Then go to the portfolio tab : go to the "Content" tab on the left menu and add the collection you just created.
And then, toggle your portfolio on from the "Portfolio" tab on the left menu, and check out your portfolio!

And now you'll have a self-updating portfolio that also automatically backs up all your content!

To see more writing portfolio examples, check out our other collection :

Content Marketers
Journalists

Protim is a startup founder & marketer with over a decade of experience in content marketing, content writing, SEO, and more. He loves dogs, D&D, and music!

The ultimate guide to creating a successful writing portfolio.

Step-by-step guide to creating your writing portfolio. Tips, examples, and everything you need to make a writing portfolio clients will love!

over 1 year ago

10 Journo Portfolio Alternatives for 2024

A list of alternatives to Journo Portfolio that you can test out before building/upgrading your next incredible portfolio!

Shreya Bose

This executive-turned-journalist has written for 54 different publications — yet keeps his work perfectly organized.

Howard M. Cohen has written for considerably more publications than the average journalist. That’s why finding a solution for how to present and protect his work has been vital for him.

over 3 years ago

Freelance life is a hustle — here’s how journalist Jeanette Beebe learned to handle it

In this interview, healthcare and tech journalist Jeanette Beebe shares how she keeps track of her articles, connects with readers, and puts public interest reporting at the center of her work.

almost 5 years ago

Clippings Portfolio — Pros, Cons & Alternative

Does a Clippings portfolio work for you? Here's a detailed review of Clippings, a look at its pros & cons, and a look at Authory as an alternative.

about 1 year ago

How to Write a Portfolio Introduction

Last Updated: January 30, 2023 References

This article was co-authored by Shannon O'Brien, MA, EdM . Shannon O'Brien is the Founder and Principal Advisor of Whole U. (a career and life strategy consultancy based in Boston, MA). Through advising, workshops and e-learning Whole U. empowers people to pursue their life's work and live a balanced, purposeful life. Shannon has been ranked as the #1 Career Coach and #1 Life Coach in Boston, MA by Yelp reviewers. She has been featured on Boston.com, Boldfacers, and the UR Business Network. She received a Master's of Technology, Innovation, & Education from Harvard University. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been viewed 357,527 times.

The introduction to your portfolio is a great way to tell your readers who you are and briefly explain what you'll be talking about. If you're using your portfolio to attract customers, it's important to give a few examples of professional accomplishments and make your introduction stand out by adding a couple of personal details. If you're writing an educational portfolio, summarize your main talking points and explain what makes you stand out. Don't forget to edit your introduction once you're finished so it looks professional!

Template for a Portfolio Introduction

Writing an Introduction for a Professional Portfolio

Step 1 Tell your readers who you are and what you do.

You might say, “I’m Kelly Smith, and I design websites for small businesses. While I’m based in Austin, Texas, I help build websites for people all over the world.”

Step 2 Decide which professional experience you’ll include.

You might say something like, “Over the past five years as a photographer, I've taken pictures for graduation ceremonies, weddings, and birth announcements."
Choose experiences where you were in charge of the project, or that had a positive impact on you and your company.

Step 3 Add a few personal details to make you more relatable.

Keep the personal details short and to the point, as their main purpose is to add a little life to your introduction.
You could mention you have three children, love cooking, or learned to code when you were seven years old.

Step 4 Use a friendly but professional tone.

Avoid using slang in your introduction to make it more presentable.
Write in the first person for a more personal feel.
Keeping your introduction conversational will make people more likely to feel like they can reach out to you.

Wear professional clothing related to your job, and smile in the picture to look friendly and welcoming.
Make sure the picture isn’t blurry or too dark.

Step 6 Read over the final version of your introduction.

Check the layout of your introduction if it's online, making sure all of the wording and any pictures show up normally.

Writing an Introduction for an Educational Portfolio

Step 1 Tell the reader your basic information first.

For example, you could say, “My name is Steve Johnson, and my portfolio is a representation of all that I've learned and accomplished as a science and engineering student."
This should only be 1-3 sentences. You can write in the first person to engage your reader the most.

Step 2 Describe the contents of your portfolio.

Avoid listing everything you’ll be talking about in the portfolio. Instead, you can use a table of contents for this.
Include any major themes you'll be talking about, or the main message of your portfolio.

Step 3 Explain what makes your portfolio unique and your own.

You might write that your student experience is unique because you’ve spent 3 years working in a lab researching cancer, or your poetry is published in several different magazines across the country.
Include this near the end of your introduction to keep it fresh in the reader's mind.

Step 4 Keep the introduction short and to the point.

Roughly 2-3 paragraphs is an ideal introduction length.

Step 5 Make sure you follow any specific guidelines you were given.

If your teacher didn’t give you any guidelines, ask them if there are specific things they want you to include.

Reading your introduction out loud can help you find any mistakes you might have missed.

Expert Q&A

Use fonts that are readable and professional-looking, such as Times New Roman. Thanks Helpful 2 Not Helpful 0
Mention any awards or special accolades you've received, if desired. Thanks Helpful 1 Not Helpful 0
Talk about a few of your strengths to make yourself stand out. Thanks Helpful 1 Not Helpful 0

↑ https://skillcrush.com/2013/03/25/the-five-essential-ingredients-of-a-great-online-portfolio/
↑ Shannon O'Brien, MA, EdM. Life & Career Coach. Expert Interview. 24 September 2021.
↑ https://www.format.com/magazine/resources/photography/online-portfolio-about-page-step-by-step-guide
↑ https://www.youtube.com/watch?v=TrBRfKvLQhY#t=40s
↑ https://www.theclassroom.com/write-introduction-educational-portfolio-8681477.html
↑ https://www.youtube.com/watch?v=TrBRfKvLQhY
↑ https://www.youtube.com/watch?v=z5TN2wvWCKA

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How to make a portfolio in 10 steps

Eden Spivak
11 min read

Get started by: Creating a portfolio → | Getting a domain →

Having a sharp online portfolio is a must for every designer. That's why we've put together this complete guide to creating a portfolio.

These days, a professional online presence is an absolute must for designers and creatives. An online portfolio with spot-on website design is the modern day version of a business card, a resume and a project showcase all in one. After all, it’s the go-to place for all potential clients and employers looking to hire you.

Creating a portfolio website is an opportunity to make something that shows off your skills and conveys your unique voice, while looking just as crisp and professional as any of your other work. With the right tools, you can go beyond technological constraints and artistic compromises, and build a powerful online presence. To get you started with learning how to make a website , here’s a guide on creating an online portfolio you’ll be proud of.

Starting a design business? Use this design name generator to name it.

Ready to create an online portfolio? Start designing yours now .

What is a portfolio?

An online portfolio is a digital collection of your work, experiences, qualifications, skills or accolades you have earned and want to share (see digital portfolio examples ). It is a great way to showcase your skills and talents to potential employers or clients. People in all sorts of fields use portfolios, but the most common ones include the creative arts (graphic designers, photographers, writers, musicians, etc.), technical fields (software and web developers, engineers) and business. The layout of your portfolio depends on the field you're in and what it is you want to highlight.

How to create an online portfolio

Gather inspiration

Choose a template

Showcase your best projects

Use high quality images

Include the right content and features

Improve your portfolio's UX

Work on your site's SEO

Make it mobile friendly

Ask for honest feedback

Publish and promote

01. Gather inspiration

Creating a portfolio begins with some visual research (and checking out the best portfolio website builders ). Whichever field you’re in, looking around at other online portfolio websites will provide you with plenty of inspiration and generate some initial ideas. It’s especially recommended to take a look at websites by other people in your specific creative niche or industry.

When looking through these resources, start thinking of the vibe you want your portfolio to convey and what experience you aim to create. You can take notes or even make a mood board to accompany you throughout your creative process. Consider essential details like the color palette, typography and site structure that you like, and clue yourself in on current web design trends .

02. Choose a template

How do you want visitors to move from one page to the next? By opening a menu or scrolling down for further information? Do you want your site to be a one-page website, or a gallery of fullscreen images that open up into individual pages? These are questions you’ll ask yourself at the next step, choosing your portfolio template.

When you’re ready to go, have a look at these portfolio templates for creatives. You might find something similar to the result you envision, in which case you’ll be able to customize it and make it your own. If you’d rather start from a blank canvas, you can always create your website from scratch and enjoy complete freedom to express yourself online.

03. Showcase your best projects

Your actual work is the core of your online portfolio, so make sure to showcase it in the best way possible. It should stand out and be easily reachable through the homepage and/or website menu. You can highlight this work by creating a dedicated “projects” page on your website.

Expose clients to your creativity and skill by sharing only your best work. This way, you’ll bring their attention to your strengths, and maintain a consistent level of quality throughout your portfolio.

As well as presenting your best work, make sure to update your website every once in a while, so that you’re always sharing your most recent creations. This will show visitors that you’re active, working and have experience. When first creating an online portfolio, consider how you can build a portfolio that’s easy to update, letting you comfortably add new projects as you go.

It’s helpful to add a narrative for each project, so that visitors can get a sense for the context of your work. Make sure to give a concise description of the project and mention your role, as well as any collaborators you worked with - an often overlooked portfolio design tip .

"An outstanding portfolio is all about storytelling. It’s not just a showcase of work, but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal, but also tells a compelling story about the creator behind it."

Hani Safe, Product Manager at Wix

04. Use high-quality images

Not only photography portfolios require high quality images. To ensure that your work looks as impressive online as it does in real life, invest time and effort into photographing your work, your process and your products. In cases when a professional photoshoot is not feasible, work with mockups to bring your visuals to life. When showcasing your images, the Wix Pro Gallery will offer you a professional look with customizable layouts, edits and effects. Prioritize the quality of your images when making a fashion portfolio , for example, to showcase your work off to the best of its ability.

05. Include the right content and features

Once you have a good base from which you can set off and a collection of projects ready to display, it’s time to identify which additional content you want to include in your online portfolio, and how to present it strategically. This includes text, images and other media. Whether you need some model portfolio examples or you're creating an industrial design portfolio , graphic design portfolio , a stunning photography portfolio or any other type of website , here are the most crucial pages and sections to include, plus some professional design features to consider implementing on your site:

The virtual home of your portfolio should grab your visitors’ attention with an eye-catching design. On top of the visual aspect, your homepage is a chance to stir the curiosity of potential clients and employers with a powerful introductory sentence. Make it short and sweet, clearly expressing who you are and what you do. There’s no need to go into your biographical details here (that’s what your ‘About’ page is for), but your name and main area of expertise are an absolute must.

Since your homepage acts as a starting point and base for visitors’ navigation, be sure to also include a menu of items that’s easy to find and clearly directs users to the right place on your site.

The About page is where you present your background and short bio, provide essential information about your activities and summarize your unique identity and values. Include any distinctive elements, such as your achievements and skills. It can also be a good idea to clarify your current employment status and include your CV. We recommend adding a downloadable PDF so those interested in hiring you can add it to their system.

You can show off your personality with puns, smart microcopy, illustrations or anything else that feels true to you. Take a cue from DA Creative which emphasizes its confident and assertive bio with futuristic graphics and bold bits of microcopy.

Contact information

After you’ve stunned visitors with your site, make sure they can easily contact you. Commissions won’t pop up in your inbox by some miracle, so add any of the following elements to ensure you’re reachable: a contact form, your email, phone numbers and links to your social networks.

These can be featured as part of your menu, in a dedicated contact page or as a pinned element on the side of the screen. It’s also highly recommended to repeat your contact details in your website footer, offering visitors a final invitation to get in touch.

Clients and testimonials

Highlight your professionalism with a list of respected clientele who have chosen to work with you. If any of your projects have been featured elsewhere or have received press coverage, mention that too (especially in high-ticket industries, like architecture portfolios ).

You might also want to drop in a testimonial or two by satisfied clients. As long as the feedback feels genuine and not over-the-top, testimonials can add a lot of credibility to your online portfolio. Don’t miss out on this chance for some free and authentic PR.

Incorporate professional features

To craft a professional look and an engaging experience, see how you can incorporate design features that catch your visitors’ eye by taking your online portfolio design up a notch. From hover effects and parallax scrolling to animation and lightboxes, these finishing touches can help bring your website to life. They can also serve as functional tools, drawing your visitors’ attention to a specific place, or generating interaction.

Tata Rekso demonstrates the sizable impact these elements can have on the user experience. When you hover over one of her featured works, the text changes color and a sneak peek of the work pops up beside it.

With Wix, hover effects like these are easy to add. If the effect you're looking for isn't available, you can use Velo by Wix to make your site more dynamic and tailor it to your specific needs. This web development platform lets you insert code elements into your website with various custom interactions, helping you bring your most intricate visions to life on your portfolio.

Tata Rekso demonstrates how to make a portfolio that's interactive

06. Improve your portfolio's UX

Now that you have your content, it’s time to make all the pieces come together. There are a number of factors to take into account for creating strong UX, or user experience, on your website.

Start by listing all the web pages you’ve decided to create. Then, identify which elements will need to be included on each page. For example, a project page might include a featured image, header, description, plus a few extra images or media features. Listing the items on each page will let you prioritize, decide on their hierarchy and come up with a fitting website layout.

You can either sketch out your ideas on paper as wireframes, or start creating your portfolio website straight away, gradually putting elements into place.

Once you know which pages will make up your online portfolio, you’ll be able to decide on the navigation. How do you want your visitors to transition from one page to another? Will you include a hamburger menu that opens up into a fullscreen list, or a fixed menu at the top of each page? How will you indicate what page people are on?

UX designer Diana Renko's portfolio illustrates that great UX design can be both functional and inventive. Her redesigned hamburger menu stands out for its unique spin while remaining easily recognizable. This creative approach showcases Renko's ability to blend familiar usability with personal style, proving that good UX design need not be dull.

For more ideas, check out this collection of the best UX portfolios .

Diana Renko demonstrates how to make a portfolio that has good UX design

07. Work on your site's SEO

What good is an online portfolio if no one gets to see it? In order for your clients to find you and book your services easily, work towards optimizing your website to bring it higher up on Google search results.

Search engine optimization (SEO) is an ongoing task, concerning various elements of your site. Here are some pointers will help you get started:

Create unique, fresh and valuable written content (see writing portfolio examples for inspiration). A good way of doing this is by writing blog posts, as they’ll give you the chance to share ideas that other designers and creatives will enjoy reading. This will also show Google (and site visitors) that you’re actively working.

Do keyword research to find the right keywords for your site. Keywords are the most commonly searched phrases on Google when people are looking for creatives such as yourself. A keyword example could be “independent web designer” or “Toronto architect.” Once you’ve done some keyword research, use these phrases in strategic places throughout your website.

Write alt text for your images. Short for alternative text, alt text is a brief description of your site’s images and photos (for example, “postcards and business cards for a branding project”). Writing SEO-friendly alt text can also help improve your website’s accessibility. You’re likely to have many visual elements on your online portfolio, so use this opportunity to integrate your keywords into your alt text.

Write titles and descriptions (known as metadata) for each of your design portfolio’s pages.

Get found by people in your area using local SEO. If you’re a freelance designer with a permanent location, use local SEO to ensure that your portfolio is found by anyone searching in your particular area. Make sure to claim your business on Google My Business, register your website on relevant directors and add your location on your website’s pages.

Pro tip: If you have a Wix website, try Wix SEO . It’s a free, step-by-step plan designed to help improve your site’s SEO with a tailored checklist and helpful tips. Using your portfolio as a personal marketing portfolio is never a bad idea.

08. Make it mobile-friendly

People often forget about the huge amount of users who are likely to be viewing their site from a smartphone. In fact, mobile devices account for 52% of web page views worldwide . That’s why the best website designs should look just as good on mobile as they do on desktop.

One of the major challenges designers face when it comes to creating a portfolio online is ensuring that it will be mobile-compatible. Your mobile website is more than just web design made smaller, so there are a few rules to keep in mind when designing for mobile.

For the small screen, you’ll want to declutter the mobile version of your site, keeping only the most crucial elements visible. Furthermore, pay attention to the fonts and colors you use and make sure they’re legible. Reduce the amount of typing required and consider adding a search bar to ease navigation.

Take a look at journalist Lauryn Higgins' portfolio to see an example of mobile design done right. Her minimalist design easily translates to mobile—a good argument to choose a minimalist design style if it suits your brand.

If you’re creating your portfolio with Wix, your site will automatically generate a mobile-friendly version, with an adaptive gallery for your images. That cuts down a significant portion of the work, but it's important to check the mobile editor every time you update your site design to ensure that the generated site correctly captures your vision.

The desktop and mobile versions of Lauryn Higgins' website

09. Ask for honest feedback

We all know the feeling of getting lost in a project until we lose sight of what it really looks like. That’s why it’s always best to run your website by a second set of eyes for some insight and fresh ideas. Ask your trusted friends what they have to say about your portfolio’s content and visuals. Did they think your portfolio was missing information? What did they like or dislike about your site’s appearance? Was it easy to navigate? Even if it means making adjustments, critical feedback from your peers can help you fine-tune the details of your site.

10. Publish and promote

Once you’ve published your online portfolio, don’t forget to share it on all of your social channels, from Pinterest to Dribbble and more. This straightforward social media marketing strategy will help you reach more potential customers, improve your SEO ranking and hear honest feedback.

Another Instagram tip for designers is to add social buttons to your site, helping visitors reach your social media profiles easily.

After you’ve gotten the word out, remember that your portfolio should grow with you. There’s always another tweak around the corner to make it a little better. Keep updating your site with new content and projects, implementing different features, improving the user experience and staying up-to-date with current design trends.

Tips for making a portfolio

Now that you know how to make your portfolio, here are some extra tips to make sure you really nail it:

Use consistent branding throughout your portfolio . This means using the same fonts, colors, and overall style throughout your portfolio. This will help to create a cohesive and professional look. On top of that, only include your best work in your portfolio. This will help you to showcase your skills and abilities to potential employers or clients.

Make sure your portfolio is mobile-friendly. More and more people are using their phones and tablets to view websites, so it's important to make sure your portfolio is mobile-friendly. Use a clear and consistent navigation system so that potential employers or clients can easily find the work that they are looking for.

Keep your portfolio up-to-date. As you create new work, be sure to add it to your portfolio. This will help to keep your portfolio fresh and relevant. Make sure that your images are clear, sharp, and well-lit and add clear and concise descriptions to each one.

How to make a portfolio FAQ

How should a portfolio start.

A portfolio should start with a strong introduction that tells your story and what you are all about. You can include a brief bio, your contact information and your goals. You may also want to include a statement of purpose that explains why you are creating a portfolio and what you hope to achieve with it.

What makes a good portfolio?

How do i create a student portfolio, how do i improve my portfolio, how to make a portfolio for job hunting, how to make a portfolio for my art, how to build a portfolio for modeling, how do i build up my portfolio, related posts.

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How to Create an ePortfolio

Creating an eportfolio, the main steps and "how to" of starting your eportfolio, a guide for students: the first steps.

Since there are many types of ePortfolios, it can be difficult to know where to start. This page is specifically to help students and creators identify questions, audiences, and considerations for getting started.

Step 1: Identify What Type of ePortfolio You are Creating

There are many different types of ePortfolios. Some of the main ones include:

Learning ePortfolios: These portfolios illustrate the process of learning. The audience is typically teachers and/or supervisors, peers, and self. It is not about including your best work or work that received an A+ -- instead, these ePortfolios highlight the process of learning. Frequently included artifacts are paper drafts, lab reports, reflections, etc.

Career ePortfolios: These portfolios are usually a compilation of best work that illustrates professional skills and aligns with the job you are either applying for or want to work in. The audience is typically potential employers. Frequent artifacts included are resumes, professional development, best works, etc.

Showcase ePortfolios: These portfolios illustrate your best work and showcase particular work for a specific audience. For example, an artist might showcase their best work and reflections on the meaning. Students might also use these in a Capstone Course to illustrate learning throughout a program. Frequent artifacts include: polished work, resumes, contextual information, etc.

UA Handout on Learning ePortfolios (PDF)

UA Student Engagement and Career Development

Types of ePortfolios (Stony Brook University)

Oftentimes, you might create a hybrid of these ePortfolios but all ePortfolios have the same three components: artifacts/evidence, contextual information, and digital identity choices.

Step 2: Collect, Select, Reflect

All ePortfolios include artifacts, contextual information, and digital identity choices. Let's break this down further:

Artifacts: These are the "evidence" for your ePortfolio and the work you want your audience to engage with to help understand your ideas, skills, etc. Examples include resumes, drafts, teaching materials, etc. You want to make sure you collect these artifacts in a place where you can easily find them (i.e. Google Drive, Dropbox, Desktop Folder, etc.).

Examples of Artifacts for your ePortfolio (PDF)

Contextual Information: This often includes information about when the artifact was created and the situation it comes from, it helps the audience understand the purpose of the portfolio and materials, and also who you are as the creator. Examples include: an "about me" section with your interest/goals, details about the course you are in and when you took it, the jobs you are applying for, etc. As you select your artifacts you want to make sure it fits the context (i.e. the audience, the purpose, the tone, etc).

Worksheet on Selecting and Contextualizing Artifacts (PDF)

Digital Identity Choices: These choices include color schemes, pictures, font, and other ways you hope to express your individuality and identity on your portfolio. It is important to keep in mind how you are presenting yourself to your audience and how it is helping you achieve your goals. Digital identity choices encourage you to both select and reflect and the context and how you want to present yourself. As you reflect it is important to keep in mind where you've been, where you are, and where you are going. An ePortfolio is an excellent way to trace these steps and parts of the process.

Worksheet on Identifying Your Digital Identity (PDF)

Worksheets created by Auburn's ePortfolio Initiative

Step 3: Select Your Technology

It is important as you create your ePortfolio to not only have your artifacts, contextual information, and digital identifers but also technology that fits your purpose. Some guiding questions might include:

1) Do I want to be able to access this ePortfolio once I graduate, leave the class, etc.? If so, does the platform allow me to continue accessing it?

2) Does the platform allow me to upload or create the most important artifacts for my purpose?

3) Is the platform user friendly? Can I easily understand how to add artifacts and contextual information?

4) Does it allow me to engage in my digital identifies in ways that help my audience (i.e. can I upload pictures, manipulate color, etc.)

5) Is the platform readable and accessible to my audience (i.e. can I do closed captions, alt-text, etc.)?

At the University of Arizona we have specific support for Digication and Adobe Spark. Students also have found Wix, Weebly, and Google Sites useful. Students in General Education will be using Digication due to its ability to follow students beyond their college careers, ability to include universal design features, assessment processes, and more.

UA Digital Learning

IT Accessibility Checklist (Website)

Blackboard e-Portfolios – Instructors

Portfolios are an invaluable tool in academic and professional development. They provide a powerful medium for users to efficiently collect and organize artifacts representative of work completed over time. Blackboard’s e-Portfolio system is directly integrated within Blackboard. No additional account or website access is needed to begin working on an e-Portfolio. The video tutorials on this page will cover the procedures for creating and sharing an e-Portfolio within Blackboard.

Creating an e-Portfolio in Blackboard View in videos in consecutive order if this if your first time working with the Blackboard e-Portfolio system.

1. basics of creating a portfolio.

2. Creating a Portfolio from a Template

3. Adding Artifacts to your Portfolio

4. Using the Portfolio Content Editor

Having Students Submit or Share their e-Portfolio These videos will show you how to create an e-Portfolio assignment within Blackboard or have your students share their portfolio with you or the class.

Creating a portfolio assignment.

How Students Submit a Portfolio Assignment

Sharing a Portfolio

Additional Documentation

PDF user guides and additional support resources.

Creating a Portfolio from a Template (PDF)
Blackboard’s Student Portfolio Support Page
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How to create a portfolio

The portfolio is essential to get noticed.

Creating a portfolio is a good way of growing your online presence.

The portfolio is used to showcase your skills and projects.

It can help you to get a job, freelancer gig, or, internship.

What is a portfolio

The portfolio can have the same purpose as a CV. Most CVs are written with text, while the portfolio is for showcasing, so it is visual with images and often more detailed than the CV.

It is a place where you can show your work experience and showcase the projects that you are most proud of.

Your online portfolio can be shared with its link to companies, hiring managers, and recruiters, so that they can notice you.

It is about showing and giving others an understanding of who you are as a professional.

Why create a portfolio

It is a great way of growing your online presence and get noticed.

It can be used to get a job or to attract clients to your services.

Having it online as a website. Makes it possible for people all over the world to find you.

The design of the porfolio will give the reader an impression of who you are. Make sure that it appears in a good and presentable way!

Who is a portfolio for

Creating a portfolio can be important for your career.

It can be helpful when searching for a job, a freelancing gig, or showcasing your skills towards a new client.

Software developers
UX designers
Graphic designers
Photographers
Marketing professionals

Ever heard about W3Schools Spaces ? Here you can create your portfolio from scratch or use a template.

* no credit card required

What are the most important sections in a portfolio

There are many different ways of creating a portfolio.

How to create it depends on what type of professional you are, who you are building it for, and why you are creating it.

You have to test, fail and learn to find out which type of portfolio that is right for you!

There are some sections which is essential for all types of portfolios, summarized below:

1. Hero section.

The hero section is the first thing people see when they enter your portfolio.

It is displayed under your logo and menu.

The hero section helps the reader to understand what you offer, why someone should work with you, and the value that you provide with your services.

It often contains a call to action button like "contact me", "book a meeting" or similar.

2. About me section.

Give the reader a short summary about yourself.

Include subjects such as your education, work experience, projects and interests.

Help the reader to understand what you are passionate about and your superpowers (the things that you are really good at).

Remember to keep it short and simple.

3. Projects section.

List the projects that you have worked on. The most used way is to order the list by date, but in some cases it can make sense to order them in another logical way.

Add details to each project, which includes your role, what you did, and, how the project turned out.

Adding pictures to showcase what you built is a plus! Showcase the things that you are proud of.

4. Contact me section.

Let the reader know how and where they can get in touch with you.

Add your contact details and other contact channels such as your GitHub profile, LinkedIn, Youtube and so on.

Portfolio examples

Check out some portfolio examples.

You can load the portfolio templates in W3Schools Spaces . Get started with publishing your portfolio in a few clicks.

Black & White Portfolio Template

Dark Portfolio Template

People Portfolio

My Portfolio Template

What do I need to know to create my own portfolio?

HTML, CSS and JavaScript are the foundational languages to create a website.

You can come a long way just using these three!

Create the structure with HTML. The first thing you have to learn, is HTML, which is the standard markup language for creating web pages.
Style with CSS. The next step is to learn CSS, to set the layout of your web page with beautiful colors, fonts, and much more.
Make it interactive with JavaScript. After studying HTML and CSS, you should learn JavaScript to create dynamic and interactive web pages for your users.

How to create a portfolio step-by-step

Follow the steps to create your portfolio from the ground up.

Preparations

Decide which code editor to use and set up your environment.

W3Schools has created an easy to use code editor called W3Schools Spaces . Sign up and get started in a few clicks.

Create your index.html file. So that you are ready to enter the code.

All set up. Lets go!

Step One: Add HTML Skeleton

Type an HTML skeleton code, which is the starting point for your website. It is the structure which holds the code and ensures that it is properly displayed on the internet.

Read here for how to create a basic HTML Skeleton: How to create a HTML Skeleton

Step Two: Add Navigation Bar

The navigation bar is a short representation of the content on the website.

It is one of the first things that a visitor will see.

It helps the visitors to find and navigate through the content on website. It is important to create well-structured navigation. So that your visitors can find what they are looking for.

Here is an example of how to create a top navigation bar: How to create a Top Navigation Bar

Step Three: Add Hero section

The Hero section, together with the navigation bar, is the first section of your portfolio that people will see.

It should contain short information about several things such as:

Who are you?
What do you offer?
What is your profession?
Why should people work with you?
Which actions should you take?

Write in first-person and keep it short and simple .

Additional things preferred in the hero section are:

Eye-catching graphics, either as a background or side-by-side with the text.
An action button that leads to content on your portfolio or to the content of another website.

Here is an example on how to create a Hero section: How to create a Hero image

Step Four: Add About Me section

In this section, you can get creative. This can help you to to stand out.

Here you can personalize the content and write about yourself more in-depth.

The content you can include in this section is:

Your introduction
Who are you as a professional
Your education
Your skills
Your work experience (present and/or past)
Your hobbies
Your goals and ambitions

In a way, you can consider the "About me" section as a short summary of your CV.

Feel free to write about yourself in first person.

Personalization and making people understand you as a person might bring you more attention.

Here is an example on how to create an about me section: How to create an About Me section

Step Five: Add Work Experience section

The work experience section highlights the experience, knowledge, and competence that you have made along your way.

Here you can add:

Links to your projects with the project name and/or short description of what the project is about.
Links to blog posts that you have written with title and/or short description about what it is about.
Your professional awards or achievements.
Highlighting your work and your accomplishments is a way to create opportunities for yourself.
Visual representations such as images or graphics.

Step Six: Add Contact section

The contact section is the section that lets your visitor get in touch with you.

You should always include a way for visitors to contact you, either through a contact form or by writing down your contact information such as:

Phone number
E.g. Github profile, LinkedIn profile, Youtube profile and so on.

Here is an example on how to create a basic contact section: How to create a Contact section

Step Seven: Add Footer section

The footer can be experienced as a minor section, but it is an important one of every website.

It is about showing critical information based on your website goals and the needs of your visitors.

Often it contains technical information about copyright, but it can hold other information, such as:

Link to "Privacy policy" page
Link to "Terms of use" page
Contact information
Website navigation links
Links to social networks
Link to your shop

Here is an example on how to build a footer section: How to create a Footer section

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