how to make a swot analysis presentation

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Why present SWOT analysis and how to improve it?

Making a SWOT analysis equals taking a snapshot of your organization in a specific period and analyzing what you do well internally and externally: strengths, weaknesses, opportunities, and threats. SWOT analysis PowerPoint presentation portrays visually what you’re doing right and wrong and where to move to perform better. Indeed, it collects all numbers for comprehensive bar/chart/diagram statistics, adds colors to your situation analysis, and makes the information more memorable to your investors or managers.

What Slides Should the SWOT analysis presentation Include?

The bullet points are the best option to show statements 1,2, 3 to be clear and concise. The time of any audience is likely to be limited, so do not overload their visual memory with plentiful SWOT analysis presentation slides.

You can explain every strength or threat orally but be limited to one sentence in a single line visually. If you need help with this, make sure to contact custom PowerPoint presentation services that know how to play with your text and colors.

Here is the basic outline for your SWOT analysis presentation ppt:

• Intro (what is the company, its market direction, the goal of the presentation, etc.).
• Strengths (what the company does well & how do you make strengths even stronger), e.g., ensured budget, team available, verified technology, etc.
• Weaknesses (what the company does poorly & how you can improve it), e.g., no methodology, lack of experience with the market, no reputation, etc.
• Opportunities (what outside opportunities could the company take advantage of), e.g., increasing demand for the product, positive financial trend, specific market situation, etc.
• Threats (what outside threats could a company be hurt by & what strategies should you have to fight off those threats), e.g., unstable market situation, offers of emerging competition, the geopolitical situation, etc.
• Conclusion (conclude the information, discuss plans, answer the “so what?” question).

Pro Tip: It is easy to list strengths and enjoy how cool you are. However, if you want to prosper, you have to admit your weaknesses and not be scared that people will see how bad you are. No investors will give money to the company seeing no competition and market changes.

How to Design SWOT Analysis?

Your presentation must be visually engaging to cause the expected audience’s impression and results. You should use strong, colorful diagrams & symbols to rock your slides. There are also several ways to design SWOT analysis slides:

• Use simple flat diagrams (show each SWOT item on a separate slide if you have a lot of text).
• Compare internal (strengths and weakness) and external (opportunities and threats SWOT factors separately.
• Present all four SWOT items on one slide if you have a few short keywords (SWOT analysis one-pager).

Preparing the text and designing slides might be a significant burden for your fantasy. That is why we always advise delegating your PowerPoint to a professional presentation agency that can redesign your draft slides or create new ones from scratch.

Hack Your SWOT Analysis PPT Presentation with These Tips

Presenting creatively is complicated for people of different minds and fantasy horizons. Besides, being, e.g., an accountant, you are not supposed to follow the latest PowerPoint trends and Pantone colors. Check out these tips to improve your presentation:

• There are many tutorials on YouTube you can follow step-by-step to stimulate your fantasy or leave it alone 🙂
• Use icons, lines, and other decorative shapes to differentiate strengths from threats visually.
• Sort and distribute text over the slide so that the last rows can see it vividly.
• Choose vibrant and contrasting colors to create associations in viewers’ minds.
• Choose a background that helps to read text, not vice versa.
• If you want to add sub-points, choose methods of 4 rounded rectangles: the main one on the left and three smaller ones on the right (e.g., SWOT action description with a due date, status, etc.).
• Enrich your slides with abundant diagrams and visuals to better explain and depict the topic.

These pieces of advice are not unusual, but still, many people write blue text on black backgrounds, choose fonts from 2007, and are afraid to improvise with icons. So, design wisely but not typically.

The SWOT analysis is a strategic planning technique for an any-size organization at any period of their activity. Such an analysis helps connect with reality, see current wins and flaws, and plan prospects. Today, we’ve talked about how to do a SWOT analysis presentation, and you know now what slides are compulsory to include and how to improve them visually.

If you still need help with slide design, do not hesitate to contact us and get a free consultation on your current or required slides.

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PESTLE Analysis

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How to Make an Effective SWOT Analysis Presentation in 6 Steps

Last Updated: Apr 26, 2022 by PESTLEanalysis Contributor Filed Under: Education , SWOT Analysis

Businesses use various tools to help them understand their relative position in the market. The Strengths, Weaknesses, Opportunities, and Threats (or SWOT) analysis is one such tool that matches the company’s resources and capabilities to their industry. 

Through the use of a SWOT analysis , the company can gauge internal factors. These can be strengths and weaknesses, while external factors may include opportunities or threats to the business.

Once these factors have been identified, companies can then present this SWOT analysis through a presentation.

An effective SWOT analysis presentation can influence stakeholders’ decisions or the actions they may take. For this reason, it is not enough to identify an organization’s strengths, weaknesses, opportunities, and threats. It is equally important to present them in a manner that is clear, concise, and relevant to its audience.

The following are what to keep in mind when making the ideal SWOT analysis presentation:

1. The Objective of the SWOT Analysis

The presenter should first explain why they made a SWOT analysis . That explanation must include factors taken into consideration when they made the analysis, as well as how the results can be used as leverage for the company.

The presenter should also define the strengths, weaknesses, opportunities, and threats they have found while conducting their analysis.

As a rule, strengths must pertain to factors that can currently give the business leverage, and what the business can do to optimize them. Weaknesses should be factors that can lower the organization’s competitiveness, and what they can do to address these weaknesses.

Opportunities are factors that can help the business grow, such as positive changes in government regulations or new markets. Threats, on the other hand, are factors that may challenge the organization’s competitiveness or its current market share. 

2. The Audience for the SWOT Analysis Presentation

The audience of a SWOT analysis presentation can determine the language to be used and the information that will be highlighted.

For example, if the SWOT analysis presentation was created for current or potential investors, they will likely need several statistics and figures to supplement the data presented. They may need concrete examples as well as solid research . If one of the strengths identified is about the business’ good reputation, an actual customer evaluation can back this claim. As much as possible, each factor should tie back to profitability as investors are normally concerned about this point. 

The emphasis of a SWOT analysis presentation may differ depending on the audience . But what is more important is for the presentation to show the interconnectedness of the strengths, weaknesses, opportunities, and threats identified as no business operates in a vacuum. Each of these elements is contextually relevant to the other. 

3. Presenting Key Findings in a Matrix

The matrix form will provide readers with a quick and easy way to identify strengths, weaknesses, opportunities, and threats. The 2×2 matrix can visually present the key findings of each aspect of the analysis. In relaying the results in this way, decision-makers see which findings need to be prioritized as they are ranked from highest to the lowest on the presentation. 

 Priority will depend on several factors such as the overall impact on the organization and the resources available. Since the presentation is in matrix form, the factors should not be more than six to eight. Too many points could distract the readers and shift their attention away from the most important issues. 

The SWOT matrix , however, is not enough. There is a need to provide details of each key point during the presentation. This is to avoid confusion, omissions, or mistakes. For each key point, there should be evidence to prove their significance as well as logical explanations on why these points made it to the list. The presenter should also explain the priority assigned to each point. 

In discussing each point, the presenter should focus on why each point is significant to the organization’s goals or objectives. 

4. Starting Strong

The presenter should first talk about the strengths and weaknesses followed by the opportunities and threats. The negative aspects unearthed in a SWOT analysis are bound to elicit reactions and may even become controversial.

It is recommended to guide any discussion of possible threats to the organization until the last part of the presentation and anticipate a lot of questions. The presenter should be equipped with data and evidence to back up points presented, especially if they’re on the controversial side. When facts are presented, these can help validate the findings.

5. Making a Slide Presentation

In expounding each key finding, use bullet points that follow the 5×7 rule. This means that there should only be a maximum of five points presented per slide where each point has a maximum of seven words. Avoid lengthy descriptions on the slides as this can make the viewers shift from listening to the speaker to reading the texts on the slides. 

To keep people’s attention, there should be a proper balance between the use of texts and graphics. Data visualization can help the audience understand points better. Each slide can use colors, graphics, or charts to emphasize certain points. But in each one, graphics should not affect the readability and clarity of points. 

An alternative to bullet points is  the diamond list diagram  shown below.

For each slide, the presenter should spend at least one minute to discuss the salient points or provide additional information. If the presenter spends less than one minute on a slide, it will make the presentation appear rushed. The presenter, however, should not spend too much time on each slide as this can unnecessarily drag the presentation. 

Prior to the presentation, the presenter should do a test run of the entire presentation to determine the pacing and make adjustments as needed. 

If the entire presentation takes longer than 30 minutes, it needs to be segmented to prevent the audience’s attention from straying. For instance, after discussing the key findings for the organization’s strengths, the presenter can take a five to 10-minute break to answer questions. Each segment needs an equal amount of time to prevent the audience from thinking that longer segments are more important than shorter ones. 

6. Call to Action

A SWOT analysis is a great tool to help businesses find areas to expand and improve. As such, the presentation should end with a call to action. In this Call to Action, the presenter can identify what the audience needs to do next to make the most out of the information presented.

One call to action that the presenter can ask of the audience is to provide feedback about the presentation. Alternatively, they can ask them to raise additional factors that they believe should be included in the analysis.

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What is SWOT Analysis? Ultimate Guide On How To Conduct A SWOT Analysis

The importance of SWOT analysis PowerPoint presentation can’t be stressed enough in both professional and personal settings. The comprehensive guide on SWOT analysis presentations is a widely recognized evaluation method to look into the depths of your company and strategize your next move to outperform your competition.

As professionals, you would like to upgrade and advance your career. Businesses also want to grow and achieve milestones over time. But how can you grow without reflecting upon yourself? For people to thrive in their careers, it’s essential to self-reflect and know yourself inside out. Consequently, a course of action is created to achieve the results. It is exactly what we will accomplish by learning how to conduct a SWOT analysis.

SWOT analysis is an efficient tool to evaluate the company’s performance in several ways. A SWOT analysis gives a detailed breakdown of your company. It assists you in identifying areas of strength, weakness, potential threats, and opportunities. You can make a business strategy by including your strengths, weaknesses, opportunities, and threats. 

In addition to this, you can use SWOT analysis as a self-evaluation tool for personal goals and growth. By conducting a personal SWOT analysis regularly, you improve in different areas of your life and learn to adapt to changes in your professional and personal life. We will also teach you how to do a SWOT analysis. 

What is SWOT Analysis?

To start with, let’s understand what does SWOT analysis stand for. SWOT analysis is a planning tool to identify a company’s strengths, weaknesses, opportunities, and threats. Specifically, a SWOT analysis looks at internal and external aspects affecting the growth of your organization.

A SWOT analysis presentation incorporates visual components like charts, infographics, 3D Models, graphs, or diagrams to explain further each aspect of SWOT: the strengths, weaknesses, opportunities, and threats. Let us understand what SWOT analysis stands for and its elements.

what are the four parts of a SWOT analysis?

Strengths: Strengths are the core strong points or competencies of a Business. It consists of all the assets and skills you can use to gain a competitive edge.

Weaknesses: Weaknesses are the internal factors that interfere with an organization’s ability to provide successful outcomes. To outperform your competitors, you must strengthen different areas of your business. Your weaknesses may prevent you from working to your potential.

Opportunities: Opportunities for a business are those external factors that might be useful in attaining a company’s objectives. These are new developments in the market, the technologies you use, or new business opportunities to achieve growth.

Threats: Threats, an external element, are the collection of risks and dangers that endanger the development and success of a company. Foreseeing and responding to hazards before they escalate into more significant issues is critical. 

We have discussed what are the four parts of a SWOT analysis?

What Is SWOT Analysis PPT Presentation?

A SWOT analysis PPT is an organized and visual representation of your SWOT analysis. It assesses the company’s strengths, weaknesses, threats, and opportunities in PowerPoint. It includes various graphics and visual elements, making it easier for the stakeholders to comprehend. Different slides address different topics and use bullet points to explain the concepts clearly. 

These Presentations are suitable for addressing business professionals in formal settings. You can create A presentation using software such as MS PowerPoint or Google Slides

why is swot analysis important?

After learning what does SWOT analysis stand for, let’s discuss why you need to know how to conduct a SWOT analysis. The below reasons will help you understand why is SWOT analysis important:

• Boosts Strategic Planning : An effective SWOT presentation enables businesses to make well-informed decisions while dealing with the company’s weaknesses. It helps to achieve the objectives by leveraging strengths and opportunities. It serves as the basis for strategic planning and can direct a company’s course toward long-term success.
• Improves Decision Making : SWOT analysis provides valuable insights that facilitate informed decision-making. It helps prioritize initiatives, allocate resources effectively, and select the most suitable strategies to pursue organizational goals.
• Identification of Strengths : It allows businesses to find their core solid skills and advantages over the market. If you can identify your strengths, you can use them to advance and grow. It makes it easy for the stakeholders to set growth targets and cover broader markets.
• Identification of Weaknesses : Identifying the weaknesses is the best way to improve the operations or processes to fuel growth. Addressing weaknesses helps in enhancing overall performance and efficiency. We can only remove our weak points only after we know about them.
• Highlights Opportunities : It also helps businesses to take advantage of opportunities that match their internal capabilities and the external environment. SWOT analysis helps identify emerging trends, market opportunities, or potential areas for growth. It enables businesses to capitalize on promising external factors to expand their market presence.
• Threats analysis to manage risks : Businesses should proactively identify potential threats like market saturation and changing regulations by conducting a SWOT analysis. It helps to handle risk better if you know your upcoming threats, which may hinder your business growth.
• Enhances Communication & Team Alignment : It serves as a communication tool that fosters alignment and consensus among stakeholders. SWOT analysis enables teams to collaborate effectively by providing a structured framework for discussing internal and external factors affecting the company.
• Monitors Performance : Use SWOT analysis as a benchmarking tool to monitor progress over time. Results and insights are presented clearly in this template. It makes it possible for stakeholders to comprehend a company’s existing situation, anticipated difficulties, and upcoming prospects. By regularly reviewing and updating the analysis, you can track changes and adapt your strategies accordingly.

Who Needs a SWOT Analysis?

The following entities should learn how to conduct a SWOT analysis as it is better suited for them:

Corporate Professionals : SWOT analysis is helpful for personal development and career planning. You can assess your strengths (skills), weaknesses, opportunities for career advancements, and threats (competition, economic downturns) to make informed decisions about your career paths.

Businesses : All types of Businesses can use SWOT analysis to evaluate their internal capabilities (strengths and weaknesses) and assess the external environment (opportunities and threats) they operate in. It helps them make informed decisions about strategy, marketing, product development , etc.

Project Managers : They can use SWOT analysis to assess their Project’s feasibility, risks, and potential for success. It helps project managers and team members understand what factors may influence the Project’s outcomes.

Investors : Investors may use SWOT analysis to evaluate potential investment opportunities. By assessing the strengths, weaknesses, opportunities, and threats of a company or Project, investors can make more strategic decisions about where to allocate their capital.

The following section will teach you how to do a SWOT analysis.

How to conduct a SWOT Analysis

Now, you know what is SWOT analysis. Let’s discuss how to conduct a SWOT analysis. First, you need to understand your business altogether. Analyze and determine your company’s internal and external factors.

Analyse internal & external Factors

Before learning how to do a SWOT analysis, you need to understand the internal and external factors first.

Internal Factors 

Internal factors are basically the things that are in control of the company. Strengths and weaknesses come under internal factors. The reason is simple: a business can control what its strengths or competencies areas are. It also controls the weaknesses it has.

Some examples of internal factors are Human resources, operations, financials, assets, etc. It’s best to examine the company closely To analyze the internal factors. You can ask yourself what you guys are doing well and what your strongest asset is. You may also find out about your low-performing products.

External Factors

These are basically the things that aren’t in your company’s direct control—for example, a government regulation banning a product you produce. You cannot control this. Let’s say you are manufacturing something, and a new trend comes where people adopt entirely different products than yours. These things aren’t in control and can happen anytime.

The opportunities and threats section falls under these external factors. Just like internal factors, you need to know external factors to guarantee your company’s overall success. You may ask yourself about the trends in the market. You can also do competitor analysis to find potential threats to your business.

Perform SWOT analysis and document it

Let’s move to the next and primary step for how to conduct a SWOT analysis. 

Now, we will discuss the four elements of SWOT and what you can include in them. First, separate your diagram into four sections: Strengths, weaknesses, Opportunities, and Threats.

Follow the below sections to learn how to perform a SWOT analysis :

Identifying Weaknesses is very crucial for businesses. You might wonder why we are starting with weaknesses first, but actually, it’s a better approach. It lets you think of your weak points first and provides valuable insights into areas your business needs to improve. These are some of the Examples you may consider for your business.

• Limited Financial Resources : Businesses may need more capital or funding sources to invest in growth opportunities, research and development, or expansion into new markets.
• Inadequate Marketing Strategy : A weak or ineffective marketing strategy could result in low brand awareness, limited customer reach, and difficulties attracting and retaining customers.
• Obsolete Technology : Reliance on outdated technology may hinder operational efficiency, limit innovation, and put the business at a competitive disadvantage.
• Weak Brand Reputation : Negative perceptions or a lack of brand recognition can undermine customer trust and loyalty, leading to difficulties in attracting or retaining new customers.
• Inefficient Processes : Inefficiencies in internal processes, such as production, supply chain management, or customer service, can lead to delays, errors, and increased costs.
• Limited Market Presence : Businesses may have a narrow geographic reach or a small customer base, limiting their opportunities for growth and expansion.

The next step is to write your business’s strengths. We have mentioned some examples for you to consider in this section.

• Identify distinctive features of products or services that set your business apart from competitors.
• Understand the strengths that give your business an edge over competitors, such as pricing, quality, innovation, or customer service.
• Determine specific skills, knowledge, or resources your business excels in and can leverage for success.
• Assess the business’s financial health, including profitability, cash flow, liquidity, and stability.
• Determine the workforce’s skills, experience, and dedication that contribute to the business’s success.
• Evaluate the extent of the business’s reach, whether it operates locally, regionally, nationally, or internationally.

Opportunities

Now, we will add the External factors to our SWOT analysis. You can add these questions to your opportunities section :

• Identify shifts in consumer behavior, preferences, or industry trends that present opportunities for growth or innovation.
• Assess technological advancements that can enhance productivity, efficiency, or the development of new products or services.
• Identify potential partnerships with other businesses, organizations, or stakeholders that can create mutually beneficial opportunities.
• Exploring potential new markets or regions where the business can expand its presence or enter for growth.
• Monitor regulatory or policy changes that may create new market opportunities or remove barriers to entry.
• Find unmet needs or challenges in the market that the business can address with innovative solutions or offerings.

It is another crucial section to address. If you can find and anticipate threats beforehand, you can boost your business efficiently. It helps in doing risk management also. Consider the below questions to find potential threats for your business:

• Identify direct and indirect competitors, their strategies, and their potential to capture market share or attract customers away from the business.
• Assess macroeconomic factors such as inflation, interest rates, or currency fluctuations that could impact the business’s operations, profitability, or market demand.
• Evaluate technological advancements that could render the business’s products, services, or processes obsolete or less competitive.
• Evaluate the threat of new competitors entering the market or alternative products or services that could satisfy customer needs or preferences.

SWOT Analysis Example

Let’s discuss an example so you understand the SWOT analysis concept better. Let’s consider a company named ABC Electronics. We will write A SWOT analysis for it.

• Established Brand: ABC Electronics has a strong brand reputation known for quality and reliability.
• Innovative Products: The company consistently launches innovative products that cater to consumer needs and preferences.
• Advanced Technology: ABC Electronics invests in cutting-edge technology, giving it a competitive edge in the market.
• Skilled Workforce: ABC Electronics employs a talented workforce with product design, manufacturing, and marketing expertise.

Weaknesses:

• High Production Costs: The manufacturing process incurs high production costs, affecting profit margins.
• Limited Market Share: ABC Electronics faces stiff competition, resulting in a relatively small market share compared to industry leaders.
• Dependence on Suppliers: The company relies heavily on a few key suppliers, making it vulnerable to supply chain disruptions.
• Lack of Retail Presence: The company’s retail presence needs to be improved, impacting its ability to reach customers directly.

Opportunities:

• Emerging Markets: ABC Electronics can explore opportunities in emerging markets with growing consumer demand for electronics.
• Strategic Partnerships: Partnerships with other tech companies or retailers can expand ABC Electronics’ market reach and distribution channels.
• Product Diversification: Introducing new product lines or expanding into related markets can help diversify revenue streams.
• E-commerce Expansion: Investing in e-commerce platforms can enhance accessibility and reach for customers globally.
• Intense Competition: The consumer electronics industry is highly competitive, with established players and new entrants vying for market share.
• Rapid Technological Changes: Rapid technological advancements may render existing products obsolete, requiring constant innovation to stay competitive.
• Supply Chain Disruptions: Disruptions in the supply chain due to natural disasters, geopolitical tensions, or other factors can disrupt production and distribution.
• Regulatory Changes: Changes in manufacturing, safety standards, or trade policy regulations can affect operations and increase compliance costs.

SWOT Analysis Templates

By Now, you have learned how to conduct a SWOT analysis for your business. But making presentations might be time-consuming. Busy professionals may find it a hassle to create PowerPoint Presentations from scratch. Don’t worry; we have got you covered. Slideuplift provides various templates targeting multiple industries. You can edit them as per your preferences. Below are some of the best templates for you to get started.

Business SWOT Analysis

This template is designed for Business Professionals who can use this to analyze their company. It has visually appealing graphics and four sections denoting Strengths, weaknesses, opportunities, and threats. Add all your external and internal factors affecting your business. This template will help your stakeholders understand the overall business.

Product SWOT Analysis

If you are a Product manager assigned to manage a new project, this template is for you. It has slides for you to analyze your product strengths, weaknesses, opportunities, and threats. It will help you make better decisions and assist you in strategic planning. This template will make it clear to your team and ensure effective working by all the members to achieve the desired results.

Project Team SWOT 

This template is suited for Project managers. You can use this template to manage your project teams better. Add your team’s strengths, weaknesses, opportunities, and threats. It will help you form a solid project team, which ensures effective working to achieve the targeted goals. Customize the slide as per your requirements. Add graphics or elements according to your brand identity.

HR SWOT Analysis

We have also created a template for human resource professionals to help them hire effectively for their businesses. Hiring for your company is a difficult task. Conducting interviews and finding suitable candidates that align with your company’s vision and culture might be time-consuming. You can use this template to make your hiring process efficient. Add the Strengths, weaknesses, opportunities, and threats of your workforce. All the slides are customizable and come with multiple color options. You may also add graphic elements as per your requirements. This template will make your hiring process smooth.

Animated Business SWOT Analysis

This visually appealing template is designed to elevate your presentations. Beautiful animations make your presentation more engaging and attractive for the stakeholders and team members. It comes with multiple slides with animations. It is fully editable, and you can customize each element of the template. Feel free to add any graphics, elements, and your company logo and colors to align them with your brand identity. Just download and start using it.

We have discussed what is SWOT analysis and why it’s important. We also discussed how a SWOT Analysis can help your business. You learned about how to conduct a SWOT Analysis for your business. Each element of the SWOT analysis was discussed with examples and questions to help you grasp the concept better. We also discussed some templates for you to start with. Impress your stakeholders with Slideuplift’s beautiful templates.

In what scenario SWOT analysis presentation can be used?

SWOT analysis presentations can be used in various situations like business presentations , investor and board meetings, project discussions , product launches, fundraising, and annual business meetings.

How to insert SWOT analysis template in PPT file?

If you already have a SWOT template, copy and paste it from your stored presentation to your new one. You can easily purchase and download your required template from our vast library of SWOT analysis PowerPoint templates , and insert it in your presentation.

How do you add a SWOT template in PowerPoint?

To add a SWOT template in PowerPoint presentations:

• Go to the Insert tab, click the “SmartArt” button on the illustrations group, and choose the “SmartArt Graphic.” 
• Select “Matrix” on the left list and choose one of these inbuilt matrix diagrams as the basic structure of your SWOT analysis diagram. 
• Click on “Basic Matrix” and select OK.

Where should a SWOT analysis go in a PowerPoint presentation?

The placement of SWOT analysis slides in presentations depend entirely on the purpose of your presentations. Usually, these slides are placed at the beginning of the presentation.

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5 Tips to Create a Winning SWOT Analysis Presentation in PowerPoint

Last Updated on February 20, 2024 by Anastasia

SWOT analysis presentation is an effective instrument, which you can use to influence stakeholder’s decisions. For this reason, it’s important to learn how to identify strengths, weaknesses, opportunities, and threats and how to illustrate them effectively so the audience will get your message.

Explore our Business Performance PPT Reports category on the website for more resources to boost your presentation impact.

SWOT puts the company into the context of market conditions and may be used to display marketing situations and develop strategy. SWOT method might be used to tackle corporate strategies, but also a department or even personal strategy for career planning.

The SWOT model graphics we present here come from our collection of SWOT Analysis Outline PPT Diagrams   that we’ve designed.

It’s not half as tricky as you think, although not quite as easy as writing an ordinary report. Keep reading to find out how to save time and design an attractive SWOT analysis presentation to boost your efforts.

Try SWOT Analysis Diagrams instead of Ordinary Bullet Points and Matrices

To craft a winning business presentation, you have to find a balance between text and graphics. One of the tricks you could try is to substitute the default bulleted lists with diagrams. Such a simple data visualization will help you to guide your audience through the logic of your presentation.

And don’t worry if you think you don’t have enough skills! You don’t need to be an advanced graphical designer to design similar infographics.

You can choose one of the ready-to-use templates and customize it up to your requirements. Such diamond diagrams show an example of how you can make your SWOT analysis slide look more engaging.

Play with Colors in SWOT Analysis Presentation

You can use different shades to highlight the strengths, weaknesses, opportunities, and threats of your company. It will help you to point out every item, and make your presentation bright and catchy. Check the honeycomb diagram template, which demonstrates how you could improve the overall design of the presentation using four different colors.

Choose Background and Fonts Wisely

If you want to make your presentation look more stylish and unordinary, you can choose a background color other than white. Dark grey, ocean blue, or black shades work great for business presentations, and SWOT analysis in particular.

Whatever background you choose, make sure that the font is readable. Font size shouldn’t be smaller than 18 points (also, remember not to stuff your slides with too much information). We recommend selecting font shades with enough contrast to the background.

Explain the Interconnection of Strengths, Weaknesses, Opportunities, and Threats

In fact, the strengths, weaknesses, opportunities, and threats are always interconnected.

Emphasize this interdependence in your presentation by using the flower diagram template. It will help you to explain how your company will utilize its internal sources to overcome external barriers and embrace the changes.

Present Each SWOT Concept on the Separate Slide

If a SWOT analysis is not just a part of your presentation, but its major subject, you can use separate slides to discuss strengths, weaknesses, opportunities, and threats. It will help you to highlight small, yet important details, and improve your presentation.

In conclusion

Whether you are crafting a SWOT analysis presentation for a small cafeteria or a big corporation, you should always pay attention to the design. Ready-to-use templates will help you to visualize different parts of your report and to make content more accessible and enjoyable. This is the easiest approach to creating a remarkable presentation, which will help you to achieve your ambitious business goals.

Check our YouTube movie about SWOT analysis slide design with a guide on creating a modern outline diagram:

If your SWOT analysis is only a part of a bigger report, see our ideas on illustrating financial report presentation .

Resources: SWOT Outline Graphics for PowerPoint

A simple version of such SWOT model diagrams can be designed on your own. If you want to save time and get one design-consistent collection of charts and icons, consider checking this template we designed:

SWOT Analysis Outline PPT Diagrams

Looking for more marketing or business templates, like roadmaps, customer journey diagrams, CSR, or design thinking models? See our Business & Marketing slide decks collection .

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SWOT analysis: Examples and templates

A SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan. It’s used for strategic planning and to stay ahead of market trends. Below, we describe each part of the SWOT framework and show you how to conduct your own.

Whether you’re looking for external opportunities or internal strengths, we’ll walk you through how to perform your own SWOT analysis, with helpful examples along the way. 

What is a SWOT analysis?

A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or even a specific project. It’s most widely used by organizations—from small businesses and non-profits to large enterprises—but a SWOT analysis can be used for personal purposes as well. 

While simple, a SWOT analysis is a powerful tool for helping you identify competitive opportunities for improvement. It helps you improve your team and business while staying ahead of market trends.

What does SWOT stand for?

SWOT is an acronym that stands for: 

Opportunities

When analyzed together, the SWOT framework can paint a larger picture of where you are and how to get to the next step. Let’s dive a little deeper into each of these terms and how they can help identify areas of improvement. 

Strengths in SWOT refer to internal initiatives that are performing well. Examining these areas helps you understand what’s already working. You can then use the techniques that you know work—your strengths—in other areas that might need additional support, like improving your team’s efficiency . 

When looking into the strengths of your organization, ask yourself the following questions:

What do we do well? Or, even better: What do we do best?

What’s unique about our organization?

What does our target audience like about our organization?

Which categories or features beat out our competitors?

 Example SWOT strength:

Customer service: Our world-class customer service has an NPS score of 90 as compared to our competitors, who average an NPS score of 70.

Weaknesses in SWOT refer to internal initiatives that are underperforming. It’s a good idea to analyze your strengths before your weaknesses in order to create a baseline for success and failure. Identifying internal weaknesses provides a starting point for improving those projects.

Identify the company’s weaknesses by asking:

Which initiatives are underperforming and why?

What can be improved?

What resources could improve our performance?

How do we rank against our competitors?

Example SWOT weakness:

E-commerce visibility: Our website visibility is low because of a lack of marketing budget , leading to a decrease in mobile app transactions.

Opportunities in SWOT result from your existing strengths and weaknesses, along with any external initiatives that will put you in a stronger competitive position. These could be anything from weaknesses that you’d like to improve or areas that weren’t identified in the first two phases of your analysis. 

Since there are multiple ways to come up with opportunities, it’s helpful to consider these questions before getting started:

What resources can we use to improve weaknesses?

Are there market gaps in our services?

What are our business goals for the year?

What do your competitors offer?

Example SWOT opportunities:

Marketing campaign: To improve brand visibility, we’ll run ad campaigns on YouTube, Facebook, and Instagram.

Threats in SWOT are areas with the potential to cause problems. Different from weaknesses, threats are external and ‌out of your control. This can include anything from a global pandemic to a change in the competitive landscape. 

Here are a few questions to ask yourself to identify external threats:

What changes in the industry are cause for concern?

What new market trends are on the horizon?

Where are our competitors outperforming us?

Example SWOT threats:

New competitor: With a new e-commerce competitor set to launch within the next month, we could see a decline in customers.

SWOT analysis example

One of the most popular ways to create a SWOT analysis is through a SWOT matrix—a visual representation of strengths, weaknesses, opportunities, and threats. The matrix comprises four separate squares that create one larger square. 

A SWOT matrix is great for collecting information and documenting the questions and decision-making process . Not only will it be handy to reference later on, but it’s also great for visualizing any patterns that arise. 

Check out the SWOT matrix below for a simple example. As you can see, each of the quadrants lists out the company's strengths, weaknesses, opportunities, and threats.

When used correctly and effectively, your matrix can be a great toolkit for evaluating your organization’s strengths and weaknesses. 

How to do a SWOT analysis, with examples 

A SWOT analysis can be conducted in a variety of ways. Some teams like to meet and throw ideas on a whiteboard, while others prefer the structure of a SWOT matrix. However you choose to make your SWOT analysis, getting creative with your planning process allows new ideas to flow and results in more unique solutions. 

There are a few ways to ensure that your SWOT analysis is thorough and done correctly. Let’s take a closer look at some tips to help you get started.

Tip 1: Consider internal factors 

Often, strengths and weaknesses stem from internal processes. These tend to be easier to solve since you have more control over the outcome. When you come across internal factors, you can start implementing improvements in a couple of different ways.

Meet with department stakeholders to form a business plan around how to improve your current situation.

Research and implement new tools, such as a project management tool , that can help streamline these processes for you. 

Take immediate action on anything that can be changed in 24 hours or less. If you don’t have the capacity, consider delegating these items to others with deadlines. 

The way you go about solving internal factors will depend on the type of problem. If it’s more complex, you might need to use a combination of the above or a more thorough problem management process.

Tip 2: Evaluate external factors

External factors stem from processes outside of your control. This includes competitors, market trends, and anything else that’s affecting your organization from the outside in. 

External factors are trickier to solve, as you can’t directly control the outcome. What you can do is pivot your own processes in a way that mitigates negative external factors. 

You can work to solve these issues by:

Competing with market trends

Forecasting market trends before they happen

Improving adaptability to improve your reaction time

Track competitors using reporting tools that automatically update you as soon as changes occur 

While you won’t be able to control an external environment, you can control how your organization reacts to it. 

Let’s say, for instance, that you’re looking to compete with a market trend. For example, a competitor introduced a new product to the market that’s outperforming your own. While you can’t take that product away, you can work to launch an even better product or marketing campaign to mitigate any decline in sales. 

Tip 3: Hold a brainstorming session

Brainstorming new and innovative ideas can help to spur creativity and inspire action. To host a high impact brainstorming session, you’ll want to: 

Invite team members from various departments. That way, ideas from each part of the company are represented. 

Be intentional about the number of team members you invite, since too many participants could lead to a lack of focus or participation. The sweet spot for a productive brainstorming session is around 10 teammates. 

Use different brainstorming techniques that appeal to different work types.

Set a clear intention for the session.

Tip 4: Get creative

In order to generate creative ideas, you have to first invite them. That means creating fun ways to come up with opportunities. Try randomly selecting anonymous ideas, talking through obviously bad examples, or playing team building games to psych up the team.

Tip 5: Prioritize opportunities

Now, rank the opportunities. This can be done as a team or with a smaller group of leaders. Talk through each idea and rank it on a scale of one through 10. Once you’ve agreed on your top ideas based on team capabilities, competencies, and overall impact, it’s easier to implement them.

Tip 6: Take action

It’s all too easy to feel finished at this stage —but the actual work is just beginning. After your SWOT analysis, you’ll have a list of prioritized opportunities. Now is the time to turn them into strengths. Use a structured system such as a business case , project plan, or implementation plan to outline what needs to get done—and how you plan to do it.

SWOT analysis template

A SWOT analysis template is often presented in a grid format, divided into four quadrants. Each quadrant represents one of the four elements. 

Use this free SWOT analysis template to jump-start your team’s strategic planning.

Identify the strengths that contribute to achieving your objectives. These are internal characteristics that give you an advantage. Some examples could be a strong brand reputation, an innovative culture, or an experienced management team.

Next, focus on weaknesses. These are internal factors that could serve as obstacles to achieving your objectives. Common examples might include a lack of financial resources, high operational costs, or outdated technology. 

Move on to the opportunities. These are external conditions that could be helpful in achieving your goals. For example, you might be looking at emerging markets, increased demand, or favorable shifts in regulations.

Lastly, let's address threats. These are external conditions that could negatively impact your objectives. Examples include increased competition or potential economic downturns.

Why is a SWOT analysis important?

A SWOT analysis can help you improve processes and plan for growth. While similar to a competitive analysis , it differs because it evaluates both internal and external factors. Analyzing key areas around these opportunities and threats will equip you with the insights needed to set your team up for success.

A SWOT analysis isn’t only useful for organizations. With a personal SWOT analysis, you can examine areas of your life that could benefit from improvement, from your leadership style to your communication skills. These are the benefits of using a SWOT analysis in any scenario. 

1. Identifies areas of opportunity

One of the biggest benefits of conducting an analysis is to determine opportunities for growth. It’s a great starting point for startups and teams that know they want to improve but aren’t exactly sure how to get started. 

Opportunities can come from many different avenues, like external factors such as diversifying your products for competitive advantage or internal factors like improving your team’s workflow . Either way, capitalizing on opportunities is an excellent way to grow as a team.

2. Identifies areas that could be improved

Identifying weaknesses and threats during a SWOT analysis can pave the way for a better business strategy.

Ultimately, learning from your mistakes is the best way to excel. Once you find areas to streamline, you can work with team members to brainstorm an action plan . This will let you use what you already know works and build on your company’s strengths.

3. Identifies areas that could be at risk

Whether you have a risk register in place or not, it’s always crucial to identify risks before they become a cause for concern. A SWOT analysis can help you stay on top of actionable items that may play a part in your risk decision-making process. 

It may be beneficial to pair your SWOT analysis with a PEST analysis, which examines external solutions such as political, economic, social, and technological factors—all of which can help you identify and plan for project risks .

When should you use a SWOT analysis?

You won’t always need an in-depth SWOT analysis. It’s most useful for large, general overviews of situations, scenarios, or your business.

A SWOT analysis is most helpful:

Before you implement a large change—including as part of a larger change management plan

When you launch a new company initiative

If you’d like to identify opportunities for growth and improvement

Any time you want a full overview of your business performance

If you need to identify business performance from different perspectives

SWOT analyses are general for a reason—so they can be applied to almost any scenario, project, or business. 

SWOT analysis: Pros and cons

Although SWOT is a useful strategic planning tool for businesses and individuals alike, it does have limitations. Here’s what you can expect.

The simplicity of SWOT analysis makes it a go-to tool for many. Because it is simple, it takes the mystery out of strategic planning and lets people think critically about their situations without feeling overwhelmed. 

For instance, a small bakery looking to expand its operations can use SWOT analysis to easily understand its current standing. Identifying strengths like a loyal customer base, weaknesses such as limited seating space, opportunities like a rising trend in artisanal baked goods, and threats from larger chain bakeries nearby can all be accomplished without any specialized knowledge or technical expertise.

Versatility

Its versatile nature allows SWOT analysis to be used across various domains. Whether it’s a business strategizing for the future or an individual planning their career path, SWOT analysis lends itself well. 

For example, a tech start-up in the competitive Silicon Valley landscape could employ SWOT to navigate its pathway to profitability. Strengths might include a highly skilled development team; weaknesses could be a lack of brand recognition; opportunities might lie in emerging markets; and threats could include established tech giants. 

Meaningful analysis

SWOT excels in identifying external factors that could impact performance. It nudges organizations to look beyond the present and anticipate potential future scenarios. 

A retail company, for example, could use SWOT analysis to identify opportunities in e-commerce and threats from changing consumer behavior or new competitors entering the market. By doing so, the company can strategize on how to leverage online platforms to boost sales and counteract threats by enhancing the customer experience or adopting new technologies.

Subjectivity and bias

The subjective nature of SWOT analysis may lead to biases. It relies heavily on individual perceptions, which can sometimes overlook crucial data or misinterpret information, leading to skewed conclusions. 

For example, a manufacturing company might undervalue the threat of new entrants in the market due to an overconfidence bias among the management. This subjectivity might lead to a lack of preparation for competitive pricing strategies, ultimately affecting the company's market share.

Lack of prioritization

SWOT analysis lays out issues but falls short on prioritizing them. Organizations might struggle to identify which elements deserve immediate attention and resources. 

For instance, a healthcare provider identifying numerous opportunities for expansion into new services may become overwhelmed with the choices. Without a clear way to rank these opportunities, resources could be spread too thinly or given to projects that do not have as much of an impact, leading to less-than-ideal outcomes.

Static analysis

Since SWOT analysis captures a snapshot at a particular moment, it may miss the evolving nature of challenges and opportunities, possibly leading to outdated strategies. An example could be a traditional retail business that performs a SWOT analysis and decides to focus on expanding physical stores, overlooking the growing trend of e-commerce. As online shopping continues to evolve and gain popularity, the static analysis might lead to investment in areas with diminishing returns while missing out on the booming e-commerce market trend.

SWOT analysis FAQ

What are the five elements of swot analysis.

Traditionally, SWOT stands for its four main elements: strengths, weaknesses, opportunities, and threats. However, a fifth essential element often overlooked is "actionable strategies." Originally developed by Albert Humphrey, SWOT is more than just a list—it's a planning tool designed to generate actionable strategies for making informed business decisions. This fifth element serves to tie the other four together, enabling departments like human resources and marketing to turn analysis into actionable plans.

What should a SWOT analysis include?

A comprehensive SWOT analysis should focus on the internal and external factors that affect your organization. Internally, consider your strong brand and product line as your strengths, and maybe your supply chain weaknesses. Externally, you'll want to look at market share, partnerships, and new technologies that could either pose opportunities or threats. You should also account for demographics, as it helps in market targeting and segmentation.

How do you write a good SWOT analysis?

Writing an effective SWOT analysis begins with research. Start by identifying your strengths, like a strong brand, and your weaknesses, like a small human resources department. Following that, look outward to find opportunities, possibly in technological advancement, and threats, like fluctuations in market share. Many businesses find it helpful to use a free SWOT analysis template to structure this information. A good SWOT analysis doesn't just list these elements; it integrates them to provide a clear roadmap for making business decisions.

What are four examples of threats in SWOT analysis?

New technologies: Rapid technological advancement can make your product or service obsolete.

Supply chain disruptions: Whether due to natural disasters or geopolitical tensions, an unstable supply chain can seriously jeopardize your operations.

Emerging competitors: New players entering the market can erode your market share and offer alternative solutions to your customer base.

Regulatory changes: New laws or regulations can add costs and complexity to your business, affecting your competitiveness.

How do you use a SWOT analysis?

Once you've completed a SWOT analysis, use the results as a decision-making aid. It can help prioritize actions, develop strategic plans that play to your strengths, improve weaknesses, seize opportunities, and counteract threats. It’s a useful tool for setting objectives and creating a roadmap for achieving them.

Plan for growth with a SWOT analysis

A SWOT analysis can be an effective technique for identifying key strengths, weaknesses, opportunities, and threats. Understanding where you are now can be the most impactful way to determine where you want to go next. 

Don’t forget, a bit of creativity and collaboration can go a long way. Encourage your team to think outside of the box with 100+ team motivational quotes .

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SWOT Analysis: How To Do One [With Template & Examples]

Published: October 05, 2023

As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis.

This framework can help you develop a plan to determine your priorities, maximize opportunities, and minimize roadblocks as you scale your organization. Below, let’s go over exactly what a SWOT analysis is, a few SWOT analysis examples, and how to conduct one for your business.

When you’re done reading, you’ll have all the inspiration and tactical advice you need to tackle a SWOT analysis for your business.

What is a SWOT analysis? Importance of a SWOT Analysis How to Write a Good SWOT Analysis SWOT Analysis Examples How to Act on a SWOT Analysis

What is a SWOT analysis?

A SWOT analysis is a strategic planning technique that puts your business in perspective using the following lenses: Strengths, Weaknesses, Opportunities, and Threats. Using a SWOT analysis helps you identify ways your business can improve and maximize opportunities, while simultaneously determining negative factors that might hinder your chances of success.

While it may seem simple on the surface, a SWOT analysis allows you to make unbiased evaluations on:

• Your business or brand.
• Market positioning.
• A new project or initiative.
• A specific campaign or channel.

Practically anything that requires strategic planning, internal or external, can have the SWOT framework applied to it, helping you avoid unnecessary errors down the road from lack of insight.

Free SWOT Analysis Template

A free SWOT analysis template, plus other helpful market research resources.

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Importance of a SWOT Analysis

You’ve noticed by now that SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The framework seems simple enough that you’d be tempted to forgo using it at all, relying instead on your intuition to take these things into account.

But you shouldn’t. Doing a SWOT analysis is important. Here’s why.

SWOT gives you the chance to worry and to dream.

A SWOT analysis is an important step in your strategic process because it gives you the opportunity to explore both the potential risks and the exciting possibilities that lie ahead.  You’re giving yourself the space to dream, evaluate, and worry before taking action. Your insights then turn into assets as you create the roadmap for your initiative.

For instance, when you consider the weaknesses and threats that your business may face, you can address any concerns or challenges and strategize on how to mitigate those risks. At the same time, you can identify strengths and opportunities, which can inspire innovative ideas and help you dream big. Both are equally important. 

SWOT forces you to define your variables.

Instead of diving head first into planning and execution, you’re taking inventory of all your assets and roadblocks. This process will help you  develop strategies that leverage your strengths and opportunities while addressing and mitigating the impact of weaknesses and threats.

As a result, you'll gain a comprehensive understanding of your current situation and create a more specific and effective roadmap. Plus, a SWOT analysis is inherently proactive. That means you'll be better equipped to make informed decisions, allocate resources effectively, and set realistic goals. 

SWOT allows you to account for mitigating factors.

As you identify weaknesses and threats, you’re better able to account for them in your roadmap, improving your chances of success.

Moreover, accounting for mitigating factors allows you to allocate your resources wisely and make informed decisions that lead to sustainable growth. With a SWOT analysis as a guide, you can confidently face challenges and seize opportunities.

SWOT helps you keep a written record.

As your organization grows and changes, you’ll be able to strike things off your old SWOTs and make additions. You can look back at where you came from and look ahead at what’s to come.

In other words, SWOT analyses serve as a tangible history of your progress and provide a reference point for future decision-making. With each update, your SWOT analysis becomes a living document that guides your strategic thinking and helps you stay agile and adaptable in an ever-changing business landscape.

By maintaining this written record, you foster a culture of continuous improvement and empower your team to make data-driven decisions and stay aligned with your long-term vision.

Parts of a SWOT Analysis

Conducting a SWOT analysis will help you strategize effectively, unlock valuable insights, and make informed decisions. But what exactly does a SWOT analysis include?

Let’s explore each component: Strengths, Weaknesses, Opportunities, and Threats.

Your strengths are the unique advantages and internal capabilities that give your company a competitive edge in the market. A strong brand reputation, innovative products or services, or exceptional customer service are just a few examples. By identifying and capitalizing on your strengths, you can foster customer loyalty and build a solid foundation for growth.

No business is flawless. Weaknesses are areas where you may face challenges or fall short of your potential. It could be outdated processes, skill gaps within the team, or inadequate resources. By acknowledging these weaknesses, you can establish targeted initiatives for improvement, upskill your team, adopt new technologies, and enhance your overall operational efficiency.

Opportunities are external factors that can contribute to your company's progress. These may include emerging markets, technological advancements, changes in consumer behavior, or gaps in the market that your company can fill. By seizing these opportunities, you can expand your market reach, diversify your product offerings, forge strategic partnerships, or even venture into untapped territories.

Threats are external factors that are beyond your control and pose challenges to your business. Increased competition, economic volatility, evolving regulatory landscapes, or even changing market trends are examples of threats. By proactively assessing and addressing them, you can develop contingency plans, adjust your strategies, and minimize their impact on your operations.

In a SWOT analysis, you’ll have to take both internal and external factors into account. We’ll cover those next.

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SWOT Analysis Internal and External Factors

A SWOT analysis typically has internal (i.e., within your organization) and external (i.e., outside your organization) factors at play. Here's a breakdown of each.

Internal Factors

Internal factors refer to the characteristics and resources within your organization that directly influence its operations and performance. These factors are completely within your organization's control, so they can be modified, improved, or capitalized upon.

In a SWOT analysis, strengths and weaknesses are categorized as internal factors. Let’s look at a few examples.

• Brand reputation
• Unique expertise
• Loyal customer base
• Talented workforce
• Efficient processes
• Proprietary technology
• Outdated technology
• Inadequate resources
• Poor financial health
• Inefficient processes
• Skill gaps within the team

External Factors

External factors are elements outside the organization's control that have an impact on its operations, market position, and success. These factors arise from the industry climate and the broader business environment. You typically have no control over external factors, but you can respond to them.

In a SWOT analysis, opportunities and threats are categorized as external factors. Let’s look at a few examples.

• Emerging markets
• Changing consumer trends
• Technological advancements
• Positive shifts in regulations
• New gaps in the market you could fill
• Intense competition
• Economic downturns
• Disruptive technologies
• Changing regulations
• Negative shifts in consumer behavior

Remember, a well-rounded SWOT analysis empowers you to capitalize on strengths, address weaknesses, seize opportunities, and navigate threats — all while making informed decisions for the future.

Now, let’s take a look at how you can write a good SWOT analysis for yourself or for stakeholders.

How do you write a good SWOT analysis?

There are several steps you’ll want to take when evaluating your business and conducting a strategic SWOT analysis.

1. Download HubSpot's SWOT Analysis Template.

There’s no need to start from scratch for your analysis. Instead, start by downloading a free, editable template from HubSpot. Feel free to use the model yourself, or create your own as it suits your needs.

3. Identify your objective.

Before you start writing things down, you’ll need to figure out what you’re evaluating with your SWOT analysis.

Be specific about what you want to analyze. Otherwise, your SWOT analysis may end up being too broad, and you’ll get analysis paralysis as you are making your evaluations.

If you’re creating a new social media program, you’ll want to conduct an analysis to inform your content creation strategy. If you’re launching a new product, you’ll want to understand its potential positioning in the space. If you’re considering a brand redesign, you’ll want to consider existing and future brand conceptions.

All of these are examples of good reasons to conduct a SWOT analysis. By identifying your objective, you’ll be able to tailor your evaluation to get more actionable insights.

4. Identify your strengths.

“Strengths” refers to what you are currently doing well. Think about the factors that are going in your favor as well as the things you offer that your competitors just can’t beat.

For example, let’s say you want to use a SWOT analysis to evaluate your new social media strategy.

If you’re looking at a new social media program, perhaps you want to evaluate how your brand is perceived by the public. Is it easily recognizable and well-known? Even if it’s not popular with a widespread group, is it well-received by a specific audience?

Next, think about your process: Is it effective or innovative? Is there good communication between marketing and sales?

Finally, evaluate your social media message, and in particular, how it differs from the rest of the industry. I’m willing to bet you can make a lengthy list of some major strengths of your social media strategy over your competitors, so try to dive into your strengths from there.

5. Identify your weaknesses.

In contrast to your strengths, what are the roadblocks hindering you from reaching your goals? What do your competitors offer that continues to be a thorn in your side?

This section isn’t about dwelling on negative aspects. Rather, it’s critical to foresee any potential obstacles that could mitigate your success.

When identifying weaknesses, consider what areas of your business are the least profitable, where you lack certain resources, or what costs you the most time and money. Take input from employees in different departments, as they’ll likely see weaknesses you hadn’t considered.

If you’re examining a new social media strategy, you might start by asking yourself these questions: First, if I were a consumer, what would prevent me from buying this product, or engaging with this business? What would make me click away from the screen?

Second, what do I foresee as the biggest hindrance to my employees’ productivity, or their ability to get the job done efficiently? What derails their social media efforts?

6. Consider your opportunities.

This is your chance to dream big. What are some opportunities for your social media strategy you hope, but don’t necessarily expect, to reach?

For instance, maybe you’re hoping your Facebook ads will attract a new, larger demographic. Maybe you’re hoping your YouTube video gets 10,000 views and increases sales by 10%.

Whatever the case, it’s important to include potential opportunities in your SWOT analysis. Ask yourself these questions:

• What technologies do I want my business to use to make it more effective?
• What new target audience do I want to reach?
• How can the business stand out more in the current industry?
• Is there something our customers complain about that we could fix?

The opportunities category goes hand-in-hand with the weaknesses category. Once you’ve made a list of weaknesses, it should be easy to create a list of potential opportunities that could arise if you eliminate your weaknesses.

7. Contemplate your threats.

It’s likely, especially if you’re prone to worry, you already have a good list of threats in your head.

If not, gather your employees and brainstorm. Start with these questions:

• What obstacles might prevent us from reaching our goals?
• What’s going on in the industry, or with our competitors, that might mitigate our success?
• Is there new technology out there that could conflict with our product?

Writing down your threats helps you evaluate them objectively.

For instance, maybe you list your threats in terms of least and most likely to occur and divide and conquer each. If one of your biggest threats is your competitor’s popular Instagram account, you could work with your marketing department to create content that showcases your product’s unique features.

SWOT Analysis Chart

Download a free SWOT analysis chart included in HubSpot’s free market research kit .

A SWOT analysis doesn’t have to be fancy. Our SWOT analysis chart provides a clear and structured framework for capturing and organizing your internal strengths and weaknesses, and external opportunities and threats. It's the perfect visual aid to make sense of the wealth of information gathered during your analysis.

(Plus, you can always customize and paste it into a document you plan to share with stakeholders.)

But remember: Filling out the SWOT chart is just one step in the process. Combine it with our entire market research kit , and you'll have all the tools necessary to help your organization navigate new opportunities and threats.

SWOT Analysis Examples

The template above helps get you started on your own SWOT analysis.

But, if you’re anything like me, it’s not enough to see a template. To fully understand a concept, you need to see how it plays out in the real world.

These SWOT examples are not exhaustive. However, they are a great starting point to inspire you as you do your own SWOT analysis.

Apple’s SWOT analysis

Here’s how we’d conduct a SWOT analysis on Apple.

First off, strengths. While Apple has many strengths, let’s identify the top three:

• Brand recognition.
• Innovative products.
• Ease of use.

Apple’s brand is undeniably strong, and its business is considered the most valuable in the world . Since it’s easily recognized, Apple can produce new products and almost ensure a certain degree of success by virtue of the brand name itself.

Apple’s highly innovative products are often at the forefront of the industry. One thing that sets Apple apart from the competition is its product inter-connectivity.

For instance, an Apple user can easily sync their iPhone and iPad together. They can access all of their photos, contacts, apps, and more no matter which device they are using.

Lastly, customers enjoy how easy it is to use Apple’s products. With a sleek and simple design, each product is developed so that most people can quickly learn how to use them.

Next, let’s look at three of Apple’s weaknesses.

• High prices
• Closed ecosystem
• Lack of experimentation

While the high prices don’t deter Apple’s middle- and upper-class customer base, they do hinder Apple’s ability to reach a lower-class demographic.

Apple also suffers from its own exclusivity. Apple controls all its services and products in-house, and while many customers become loyal brand advocates for this reason, it means all burdens fall on Apple employees.

Ultimately, Apple’s tight control over who distributes its products limits its market reach.

Lastly, Apple is held to a high standard when it comes to creating and distributing products. Apple’s brand carries a high level of prestige. That level of recognition inhibits Apple from taking risks and experimenting freely with new products that could fail.

Now, let’s take a look at opportunities for Apple.

It’s easy to recognize opportunities for improvement, once you consider Apple’s weaknesses. Here’s a list of three we came up with:

• Expand distribution options.
• Create new product lines.
• Technological advancement.

One of Apple’s biggest weaknesses is its distribution network, which, in the name of exclusivity, remains relatively small. If Apple expanded its network and enabled third-party businesses to sell its products, it could reach more people globally, while alleviating some of the stress currently put on in-house employees.

There are also plenty of opportunities for Apple to create new products. Apple could consider creating more affordable products to reach a larger demographic, or spreading out into new industries — Apple self-driving cars, perhaps?

Finally, Apple could continue advancing its products’ technology. Apple can take existing products and refine them, ensuring each product offers as many unique features as possible.

Finally, let’s look at threats to Apple.

Believe it or not, they do exist.

Here are three of Apple’s biggest threats:

• Tough competition.
• International issues.

Apple isn’t the only innovative tech company out there, and it continues to face tough competition from Samsung, Google, and other major forces. In fact, Samsung sold more smartphones than Apple did in Q1 of 2022 , shipping 17 million more units than Apple and holding 24% of the market share.

Many of Apple’s weaknesses hinder Apple’s ability to compete with the tech corporations that have more freedom to experiment, or that don’t operate in a closed ecosystem.

A second threat to Apple is lawsuits. Apple has faced plenty of lawsuits, particularly between Apple and Samsung . These lawsuits interfere with Apple’s reputable image and could steer some customers to purchase elsewhere.

Finally, Apple needs to improve its reach internationally. The company isn’t number one in China and doesn’t have a very positive relationship with the Chinese government. In India, which has one of the largest consumer markets in the world, Apple’s market share is low , and the company has trouble bringing stores to India’s market.

If Apple can’t compete globally the way Samsung or Google can, it risks falling behind in the industry.

Starbucks SWOT Analysis

Now that we’ve explored the nuances involved with a SWOT analysis, let’s fill out a SWOT template using Starbucks as an example.

Here’s how we’d fill out a SWOT template if we were Starbucks:

Download this Template for Free

Restaurant Small Business SWOT Analysis

Some small business marketers may have difficulty relating to the SWOTs of big brands like Apple and Starbucks. Here’s an example of how a dine-in Thai restaurant might visualize each element.

Small restaurants can lean into their culinary expertise and service skills to find opportunities for growth and brand awareness. A SWOT analysis can also help identify weaknesses that can be improved, such as menu variation and pricing.

While a restaurant might not be as worried about high-level lawsuits, a small business might be more concerned about competitors or disruptors that might enter the playing field.

Local Boutique SWOT Analysis

In another small business example, let’s take a look at a SWOT analysis for a local boutique.

This shop might be well known in its neighborhood, but it also might take time to build an online presence or get its products in an online store.

Because of this, some of its strengths and opportunities might relate to physical factors while weaknesses and threats might relate to online situations.

How to Act on a SWOT Analysis

After conducting a SWOT analysis, you may be asking yourself: What’s next?

Putting together a SWOT analysis is only one step. Executing the findings identified by the analysis is just as important — if not more.

Put your insights into action using the following steps.

Take advantage of your strengths.

Use your strengths to pursue opportunities from your analysis.

For example, if we look at the local boutique example above, the strength of having affordable prices can be a value proposition. You can emphasize your affordable prices on social media or launch an online store.

Address your weaknesses.

Back to the boutique example, one of its weaknesses is having a poor social media presence. To mitigate this, the boutique could hire a social media consultant to improve its strategy. They may even tap into the expertise of a social-savvy employee.

Make note of the threats.

Threats are often external factors that can’t be controlled, so it’s best to monitor the threats outlined in your SWOT analysis to be aware of their impacts on your business.

When to Use a SWOT Analysis

While the examples above focus on business strategy in general, you can also use a SWOT analysis to evaluate and predict how a singular product will play out in the market.

Ultimately, a SWOT analysis can measure and tackle both big and small challenges, from deciding whether or not to launch a new product to refining your social media strategy.

Editor's note: This post was originally published in May 2018 and has been updated for comprehensiveness.

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How to Create a SWOT Analysis Diagram in PowerPoint

What are your swot analysis needs.

Although PowerPoint is optimal for building slideshows, you can also use it to present other types of visuals like SWOT diagrams for identifying strengths and weaknesses in long-term planning.

3 minute read

Want to make a SWOT analysis of your own? Try Lucidchart. It's quick, easy, and completely free.

Tips to make a SWOT analysis in PowerPoint

Opportunities.

This guide will walk you through the two ways to use PowerPoint to create a SWOT analysis diagram with the help of Lucidchart.

How to make a SWOT analysis diagram in PowerPoint

Open a new presentation in PowerPoint. Hit Ctrl (Cmd) + A to select all, and press Delete to clear your canvas. Under the View tab, select Ruler and Guidelines to help lay out your diagram.

Select the Insert tab. Highlight the Text Box option.

Press Shift and drag to make a quadrant.

Double-click the box to bring up the Format Shape menu. Under Shape Options, choose the Size & Properties icon, which is the third from the left. Under Text Box, change the selection from Resize shape to fit text to Do not Autofit. This will keep your box in a square shape.

Copy the existing text box by pressing Ctrl (Cmd) + C. Hit Ctrl (Cmd) + V to paste another box. Hold the Ctrl (Cmd) button to select both boxes, and choose Format > Align > Align Top.

Repeat the copying and pasting to create a total of four boxes. To format your diagram into a two by two diagram, use the alignment tools in the Drawing Tools tab.

Start typing on each box to add text. Highlight the text and choose the Bullet Points format from the Home tab.

It’s time to add design flair to your diagram. Under the Design tab, there are a variety of styles which you can apply with one click. This SWOT Diagram uses the Mesh theme. Use the Format Background menu for further modifications.

To add titles to your quadrant, simply start typing in the corresponding text box. In this example, the top row has titles along the top, and the bottom row has them along the bottom. Highlight and choose text alignment options from the Home tab to alter the look of your diagram.

You can now print or share your SWOT analysis template in PowerPoint!

How to add a Lucidchart SWOT analysis diagram into PowerPoint

Create a flowchart in Lucidchart. Use this guide to learn how to make a flowchart in Lucidchart if you need help getting started.

Open your PowerPoint presentation, go to your Add-Ins and select Lucidchart within the Insert tab.

Select your SWOT analysis diagram from your documents to insert into PowerPoint.

Open this SWOT analysis chart template in Lucidchart or open up a blank document.

​You can build beautiful, intricate diagrams in Lucidchart and add them to PowerPoint or edit them in real-time later on in half the steps, clicks, and time.

Lucidchart offers many features you can’t find in PowerPoint—you can collaborate with colleagues on your diagrams, you don’t have to delete existing elements to get a clean canvas, and publishing online is native. Try creating a SWOT analysis diagram for free!

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 SWOT ANALYSIS

“There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills.”

– Jeff Bezos, founder of Amazon

SWOT Analysis is the number #1 used competitive strategy tool, given its simplicity and ability to quickly frame situations. Though, by no means is it the best. There is a major flaw in how most people use it, which we will highlight and address.

SWOT analysis is a method for assessing and organizing the Strengths, Weaknesses, Opportunities, and Threats of a business model , and can be extended to products , services, and teams.

Opportunities and threats typically relate to external elements, such as trends and dynamics that create opportunities and threats within customer segments, markets , and geographies.

Strengths and weaknesses typically relate to the internal elements of a business model, including the customer value proposition (products, services, pricing ), go-to-market (distribution, sales, marketing ), and the organization (functions, processes , people, partners , infrastructure).

The problem is typical SWOT analysis is flawed.

So, what is the major flaw of SWOT analysis?

Let me explain. The many times I’ve worked with teams on SWOT analysis, there is typically a brainstorming session in some non-descript conference room. People start blurting out strengths, weaknesses, opportunities, and threats. Most of the time, people have a debate in a vacuum without the context of the competition .

Strengths and weaknesses must reflect relative strengths and weaknesses versus competitors. Think about a football league. While one team might have strengths against one competitor, those same strengths may be weaknesses against another team. Therefore, determine strengths and weaknesses against the leading competitors in the market. It is a very subtle flaw that is easily fixed.

Strategic alignment

A quick, but important aside, SWOT analysis is actually a nice tool to also help you think through a business model’s strategic alignment. Strategic alignment occurs within a business model when the strengths of an organization reinforce the strengths of the customer value proposition & journey, which fully capitalizes on the customer opportunities and thwarts or negates potential threats.

Why is SWOT analysis important?

SWOT Analysis can be a powerful tool for assessing the potential gaps between the external opportunities and threats and the internal strengths and weaknesses of a business model. Often, the core strategy of an organization comes down to identifying the big customer opportunities and aligning the strengths or competitive differentiation of the customer value proposition & journey, and the subsequent necessary organizational core competencies to deliver those strengths and competitive differentiation.

You can download this SWOT analysis template with the Market & Competitive Analysis Template .

How do you conduct a SWOT analysis?

You can use SWOT analysis in a brainstorming session or a strategy project using benchmarking data. Regardless, here are the best practices .

Determine external opportunities & threats

Opportunities and threats should focus on customer segments, markets, and geographies. Asking basic questions can help determine the most significant opportunities and threats to a business model, including: o  What are the most significant customer trends or unmet needs? Where is the growth in customer segments, markets or geographies?

o Are there specific customer segments, markets, or geographies that are being underserved, and we are uniquely prepared to better serve them than the competition ?

o What are the primary current and future threats to our business model?

o Are there negative trends in customer behavior or needs that are threats?

o Looking at Porter’s 5 Forces, what are the current and future dynamics with supplier power, buyer power, potential substitutes, potential entrants, and current competitive intensity? What are the opportunities and threats tied to those dynamics?

Determine internal strengths & weaknesses

Strengths and weaknesses should focus on the customer value proposition, go-to-market, and organization.

The first step is to assess the relative strengths and weaknesses compared to competitors of the customer value proposition & go-to-market. You can do this through a brainstorming session. If there is a need to go deep, a survey, ethnography or benchmarking will unveil how customers objectively view the products, services, pricing, marketing, sales and distribution versus the competitors.  It can also be helpful to assess the competitive advantages of the company and the leading competitors. Competitive advantages can be in the form of brand loyalty, innovation , scale, network effects, proprietary information, intellectual property, locked-up supply, and location.

The next step is to assess the relative strengths & weaknesses of the organization versus competitors, which can be a bit trickier, given it may be hard to determine the strengths and weaknesses of competitors’ functions, processes, people, infrastructure, and partnerships. Though,  companies typically have a good feeling about competitors’ strengths and weaknesses through interactions, external articles, or other competitive research. Regardless, some of the biggest insight doesn’t come from the relative competitive strengths and weaknesses but in the assessment of how aligned an organization’s strengths are to the strengths within the customer value proposition & go-to-market. As an example, if product innovation and IP are the strengths of a business model, they should be reinforced by a core competency in research and product development . A company with industry-leading low pricing should reinforce it with efficient and lean processes and scale advantages.

DOWNLOAD THE SWOT ANALYSIS POWERPOINT WORKSHEET

To get you going on SWOT analysis, download the free and editable SWOT Analysis PowerPoint Template.

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Home Blog Best SWOT Analysis Templates for PowerPoint (with SWOT Examples)

Best SWOT Analysis Templates for PowerPoint (with SWOT Examples)

When it comes to exploring the strengths, weaknesses, opportunities and threats for a business or venture, the best method is to construct a SWOT Analysis . A SWOT analysis can be anything from a simplified document created like a mind map to a complex analysis based on available facts and figures. Nonetheless, you can always summarize the points within your analysis to create a SWOT analysis presentation, to reflect upon your finding before the senior management, shareholders and even company employees.

What is a SWOT Analysis?

A SWOT Analysis or SWOT Matrix is a planning method for exploring the four significant aspects of a business venture, i.e., the Strengths , Weaknesses , Opportunities , and Threats . This information can be interpreted in numerous ways, such as in detailed reports or as a presentation using SWOT analysis templates . A SWOT analysis can help explore the critical aspects of an organization’s products, projects, reputation, and goodwill. It is trendy for its simplicity. Project management practices extensively use SWOT analysis during the planning and monitoring stages.

Internal and External Factors

Every SWOT Analysis starts the overall approach by thinking in facts through two high-level points of view.

• Internal Factors – The Strengths and Weaknesses of the subject of analysis are always internal factors. In business context may include financials, talent , machinery, equipment, systems, and intellectual property. Also they can include intangibles as culture, leadership and patents. The analysis of strengths and weaknesses from and internal standpoint will be objective, and need to be assessed within a context or boundary. The analysis will focus on the advantages or disadvantages created by this internal entities.
• External Factors – Threats and Opportunities are always external factors. These are external elements influencing the subject of analysis. The entities involved might include market behavior, demographics, partners, suppliers, global economy, political and environmental policies, etc. The analysis will focus on new business opportunities and space for growth. Also the factors that can erode current areas of excellence or block new opportunities.

Best SWOT Analysis PowerPoint Templates

Instead of making a SWOT analysis from scratch, you can get a head start by using an appropriate SWOT Analysis PowerPoint Template . Below is a list of some finely crafted professional SWOT analysis templates for PowerPoint and Google Slides, which provide several sample slides with various layouts to help you make a professional-looking SWOT analysis by simply adding text and images. Also, we provide a set of SWOT Analysis examples that will show you how to apply your content to each template.

1. Simple SWOT PowerPoint Template

As the name suggests, this is an easy to use PowerPoint Template that has a clean look and a highly customizable layout. The template offers different sample slides for making a diverse range of slides for touching upon each aspect of your SWOT findings in detail, as well as to create a summary of your analysis, which can be your introductory or concluding slide.

Go to Download Simple SWOT PowerPoint Template

Example Microsoft SWOT Analysis

The below screenshot shows a sample Microsoft SWOT Analysis created using a slide from the Simple SWOT PowerPoint Template.

2. Flat SWOT Template For PowerPoint

The Flat SWOT Analysis Design Template has a minimalist layout for making uncomplicated SWOT analysis presentations within an easy to grasp design. The sample slides in this template provide enough flexibility to craft presentations with individual slides for each aspect of the SWOT analysis, as well as different slides for making a summary of your SWOT Matrix.

Go to Download Flat SWOT Template For PowerPoint

Example of Disney SWOT Analysis

To demonstrate the utility of this template we created a sample SWOT Analysis for Walt Disney.

3. SWOT Analysis PowerPoint Template

If you are looking for a template that not only has nice graphics but also makes good use of white space, then this is just what you need. the SWOT Analysis PowerPoint Template comes with a blend of eye-catching graphics and a nice, clean layout.

Go to Download SWOT Analysis PowerPoint Template

Example of SWOT Analysis for Apple

The layout of this template makes it possible to neatly display all major aspects of your SWOT analysis with great ease, as evident from the sample Apple SWOT Analysis shown below.

4. SWOT Analysis Concept Slides For PowerPoint

This slide set for PowerPoint is meant for people looking to make a presentation with some outside the box thinking. The template has a complex, yet amazingly attractive design which can be molded into an impressive presentation with the help of a few images and properly arranged text. you can drag the given place holders to increase or decrease the size of the textboxes or objects and even rearrange them to suit your needs.

Go to Download SWOT Analysis Concept Slides For PowerPoint

Example of SWOT Analysis for Coca Cola Company

The screenshot below shows the diversity with which you can create a SWOT Analysis using this template; to make it more attention grabbing and unconventional.

5. Creative SWOT Analysis PowerPoint Template

This is another template for making more elaborate SWOT analysis presentations and diagrams, with the help of a highly customizable design. More about this is explained in the article how to present a SWOT Analysis and how to develop a Personal SWOT Analysis . You can drag around the given SWOT diagram placeholders and the core objects in this slide to resize the given placeholders and images according to need.

Go to Download Creative SWOT Analysis PowerPoint Template

Example of SWOT Analysis for Starbucks

Check out the sample Starbucks SWOT Analysis made using a slide from the Creative SWOT Analysis PowerPoint Template.

Looking for more business presentation templates? Check out our collection of the Best Business Plan Templates For PowerPoint .

Conclusions

Conducting a SWOT analysis provides a comprehensive understanding of the internal strengths and weaknesses, as well as external opportunities and threats of a business or venture. These factors can be efficiently communicated through a SWOT analysis presentation to stakeholders, using SWOT Analysis templates for presentations, to ensure professionalism and clarity.

Ranging from simple to complex, in this article we showcases some of the best SWOT analysis templates serve to both streamline the analysis process and enhance the presentation of results, aiding in informed decision-making and strategic planning.

To illustrate the flexibility and applicability of these templates, examples of analyses conducted on prominent companies like Microsoft, Walt Disney, Apple, Coca Cola, and Starbucks were provided. Regardless of the complexity of the business scenario or the level of detail required, there is a SWOT template that can effectively cater to the needs of every business.

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How to Write a SWOT Analysis (Template and Examples Included)

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Written by  Scribendi

Planning for the Future

Where do you see yourself in five years? How about your career? Your business? 

These questions keep a staggering amount of people awake at night. All too often, the future can seem like a dark, ominous cloud that looms just out of view. As the old proverb goes, we fear the unknown—and little can possibly be more unknowable than the future.

While there is no crystal ball that can accurately predict future market trends or the steps you should take to optimize your productivity and sharpen your competitive edge, we can offer some advice: Reframe the question. Rather than trying to pinpoint where you think you might be in five years, think about where you want to be at that point in time. Once you have a destination in mind, you can start planning a route to get there. After all, maps are great tools, but they can't help you if you don't know where you're going.

So, what's the metaphorical map in this scenario? We present to you the SWOT (strengths, weaknesses, opportunities, and threats) analysis.

How to Write a SWOT Analysis

SWOT analyses are great strategic tools that are useful in project planning, business development , financial strategizing, and personal advancement . Simple, honest, and to-the-point, they facilitate a profound understanding of your or your business's current standing. Essentially, a SWOT analysis is a comparative list of all your strengths, weaknesses, opportunities, and threats.

There's more power in this process than you might think. You may be only hazily aware of your own strengths and weaknesses. However, thoughtfully recording and reflecting on them creates a thorough, conscious familiarity with both the resources available to you and the obstacles standing in your way. This awareness allows you to map out a path toward your goals with great precision and purpose. Writing a SWOT analysis will help you clearly evaluate whether your goals are feasible according to your resources and needs.

In this guide, we'll break down exactly how to write a SWOT analysis and provide a few examples along the way. Feel free to use our SWOT analysis template, given below, to write your own!

Our SWOT Analysis Template

Your list of strengths should focus on your current resources and abilities. It should relate to things that you do or that your company does well. These might be your or your company's accomplishments—both great and small—and the assets that you or your company have. Your strengths give you your greatest edge; they are the resources that propel you forward and that you can continue to develop as you progress.

When you draw up your first SWOT analysis, you may find yourself at a loss. Don't worry—it's difficult for most people to come up with an objective list of strengths and weaknesses on the spot. For your convenience, we've included a list of questions you can ask yourself to get started.

These questions should help you identify a few of your strengths. Remember, while our example questions mostly relate to business strengths, they can also apply to personal strengths. Go ahead and boast as much as you can.

• What sets your company apart from others?
• What do you have that other companies don't?
• What are you most proud of about your company?
• What makes clients come back to you?
• What does your company do well?
• What assets do you have access to?
• What qualities does your company have that other companies try to emulate?
• What has always been easy for your company? 

Listing your weaknesses might be a little more uncomfortable than detailing your strengths, but trust us—doing so will help you in the long run. Understanding the obstacles in your path and the elements of your business or skills you may need to improve is just as important as appreciating your strengths. Once you're aware of your weaknesses, you can start working on them and building your next steps around them.

Your list of weaknesses should pertain to any current problems and challenges. Check out the list of questions below—it should give you an idea of where to start. Again, if you'd rather focus on your personal or career growth, feel free to alter these questions to suit your needs.

• What makes your company blend in with its competition?
• What do other companies have that you don't?
• What are the most common criticisms that you receive from clients?
• Why have certain clients not returned to you?
• What does your company need to improve upon?
• What kind of feedback do you receive from your employees?
• What might your competition consider to be a weakness?
• What has always been difficult for your company?
• What are you unwilling to do or change?

Opportunities

Think about the opportunities available to you as potential future strengths. Your opportunities are the assets, resources, and events that could be beneficial to you in some way in the future. You may need to change some of your current approaches or adapt in other ways to capitalize on these opportunities, and that is not necessarily a bad thing.

Here are some questions you can ask yourself to identify your potential opportunities:

• What is happening in the current market that you could capitalize upon?
• What changes have you been making that have returned positive results?
• What is working for other companies?
• How could you introduce new technology to make your processes more efficient?
• What costs can you cut?
• Could you access new sectors or demographic groups?
• How can you improve or modernize your marketing techniques?
• How can you remove existing obstacles?

  Threats

Just as your opportunities are based on potential, so are your threats; these are the possible obstacles or issues that are not yet directly affecting your progress. But this doesn't mean that you shouldn't start thinking about them! Being aware of the challenges that you may encounter will help you either plan around them or confront them with solutions. Try to come up with several future events that may realistically hinder the momentum you build from engaging with your strengths and opportunities.

To get started, take a peek at our list of questions:

• What obstacles might your weaknesses create?
• Do changing market trends negatively affect your competitive edge?
• What might stand in the way of the changes you make to accommodate your strengths and opportunities?
• Do you have a lot of debt?
• Could your competition exploit your weaknesses?

How did you do? Do you feel like you've listed everything? Or do you think you're missing something? Below, we've drafted examples of a business and a personal SWOT analysis to provide you with some perspective on what a completed one might look like.

An Example of a Personal SWOT Analysis

An Example of a Business SWOT Analysis  

Final Words

The humble but effective SWOT analysis will produce a detailed map of your current environment—its hills and valleys alike. Knowing how to write a SWOT analysis will provide you with the vantage point you need to choose a direction and blaze a trail toward your goals. SWOT analyses may not be crystal balls, but they are something like compasses. Use them wisely, and you will never be lost.

Image source: cookelma/unspla sh.com

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How to Make a SWOT Analysis Diagram in PowerPoint

SWOT analysis diagrams are widely used in business or project planning and you can see them existed in almost every presentation files. In today’s tutorial, I will give you a detailed guide and tell you how to make a simple SWOT analysis diagram in Microsoft PowerPoint.

Step 1: Create a Blank Slide Page

Select the slide page in which you want to insert a SWOT analysis diagram. Go to Home tab, click Layout button on the Slides group, and choose Blank in the drop-down menu.

Note: if you don’t need a new blank slide to display the SWOT diagram, you can skip this step.

Step 2: Insert a Matrix graphic

When the slide is ready for making a SWOT analysis diagram, you can add the custom or pre-made diagrams into the page. However, if you intend to make your own SWOT diagram and customize it to fit your requirements, you can follow the below instruction.

Go to Insert tab, click SmartArt button on the Illustrations group and then the Choose a SmartArt Graphic window will appear on the page.

Select Matrix on the left list and choose one of these inbuilt matrix diagrams as the basic structure of your SWOT analysis diagram.

In this case, I choose Basic Matrix and click OK .

Step 3: Customize the Matrix Graphic

• Add Text on the Graphic

Click the arrow icon on the left side of the matrix, then you can type and edit your text on the left pane.

• Change the Style of the Matrix

Select the matrix first, the SmartArt Tools will pop up. On the Design tab, you can click the buttons and change the color and style of the whole matrix.

Here, I will change its color and choose a 3-D style for the matrix.

• Transform the Matrix

When you are not satisfied with the layout of the matrix, you can modify it on the Design tab. Find Layouts group and choose another kind of matrix to replace the current one.

Note: when you change the layout, the color and style of the matrix will not be altered.

How to Make a SWOT Analysis Diagram in EdrawMax

However, is there an easy and simple way to make an SWOT analysis diagram? The answer is Yes .

Now we will introduce you a more efficient way to create an SWOT analysis diagram and it will help you save time and effort and create high-quality SWOT analysis diagrams with free templates.

Step 1: Select a Suitable SWOT Analysis Diagram Template

Enable EdrawMax , and go to find Marketing in the diagram type list and click Matrix Diagram .

Click the plus icon or one of these SWOT analysis diagram templates to enter into the main interface. In addition to these inbuilt templates, EdrawMax also provides a great number of SWOT analysis diagram templates for free download and use.

In this case, I will choose to use one of the pre-made templates to make my own SWOT analysis diagram.

Step 2: Customize the SWOT Diagram

After selecting a SWOT template, EdrawMax will open it in the main interface, and in the meanwhile, the symbols of Matrix and Basic Drawing Shapes will be displayed on the Library pane automatically.

To change the theme of the whole SWOT analysis diagram, you need to:

• Select the desired theme scheme, theme color, connector style (if there are connectors) or font type for the SWOT analysis diagram. Here is the effect on the below picture.

• If you are satisfied with the custom theme that you made in EdrawMax , you can click the Save Theme button next to the thumbnail, name and save it on the below theme list.

Step 3: Change the Type of Matrix

If you don’t meet any satisfying matrix template for making a SWOT diagram, you are able to open a new blank drawing page, drag and drop a basic matrix from the Library pane onto the page, then modify its theme color or shape until the final result meet your requirements.

How to Export an EdrawMax diagram as PowerPoint File

When you finish making an SWOT diagram in EdrawMax Online , you are also able to save and export the SWOT analysis diagram as a PowerPoint file.

Go to File tab, click Export > Export to PowerPoint , and EdrawMax will automatically save and download the SWOT Analysis diagram that you made as a PowerPoint file into your computer.

Therefore, you can get a SWOT analysis diagram in PowerPoint format and all the Microsoft Office files exported from EdrawMax are editable.

It will be easy and efficient for you to make a SWOT analysis diagram in EdrawMax Online than using PowerPoint. In addition, you or anyone else are able to edit and modify the exported SWOT analysis diagram in Microsoft PowerPoint (only for 2013 or above version) directly.

Thus, you are able to transmit and share the SWOT analysis diagrams that you made in EdrawMax with your friends or partner in anytime and anywhere.

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SWOT Analysis Infographics

Free google slides theme, powerpoint template, and canva presentation template.

Discover the strengths, weaknesses, opportunities and threats of your own company performing a SWOT analysis. Use this basic strategic planning to evaluate your position with these new infographics created by Slidesgo.

There are 30 styles of SWOT analysis diagrams for you. Some display a circular pattern, others look like hexagons. We have also added hand-drawn elements to some of them. Have a look! As usual, icons support these slides. Remember that you can change them, as well as the hues that we have employed: red, blue, green, yellow and gray.

Features of these infographics

• Different SWOT analysis diagrams to evaluate your company
• 100% editable and easy to modify
• 30 different infographics to boost your presentations
• Include icons and Flaticon’s extension for further customization
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint and Keynote
• 16:9 widescreen format suitable for all types of screens
• Include information about how to edit and customize your infographics

How can I use the infographics?

Am I free to use the templates?

How to attribute the infographics?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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📊 12 Best SWOT Analysis Templates for Teams in 2024

Are you looking for a way to analyze your business or project strengths, weaknesses, opportunities, and potential threats?

Look no further! SWOT analysis templates are here to help.

These visually appealing, editable, and easy-to-use tools can assist you in identifying key areas of improvement and potential risks.

In this article, we will explore everything you need to know about paid and free SWOT analysis templates and how they can benefit your organization or project.

SWOT analysis is a strategic planning tool that helps organizations or individuals assess their current situation and plan for the future. It stands for Strengths, Weaknesses, Opportunities, and Threats.

Each of these elements represents different factors that can impact the success of a business or project. They are crucial for organizations because they provide a comprehensive overview of both internal factors and external factors that can affect their performance.

By understanding this SWOT matrix, businesses can make informed decisions and prioritize the most effective strategies to achieve their goals.

At SnackNation, we understand the importance of a well-executed SWOT analysis. That’s why our team of experts has carefully crafted various SWOT analysis templates to cater to different business needs.

With years of experience and extensive research, the employee templates we’ve chosen are designed to boost functionality and highlight your company’s strengths and weaknesses.

So get ready to explore them!

Page Contents (Click To Jump)

How We Chose the Best SWOT Analysis Templates

When it comes to business SWOT analysis templates, there are plenty of SWOT analysis examples available online, from super simple SWOT analysis templates to advanced business planning SWOT templates.

However, not all templates are created equal. Some may lack the necessary components, while others may be too complex and need tutorials. To ensure reliability, we offer the best resources for our readers.

✅ Why trust us? The SnackNation team consists of experts in various fields, including business strategy and marketing. We understand the importance of a well-executed SWOT analysis and have hands-on experience using different templates. Our team has carefully reviewed and tested these templates to ensure they meet the criteria for an effective SWOT analysis.

🏆 Our selection process: We’ve hand-picked the best templates based on the following criteria:

• 🔍 Can be shared with team : Team management and collaboration are key when conducting a SWOT analysis. That’s why we made sure all of our selected templates allow easy sharing with your team members.
• 👨‍💻 User-friendly interface: We understand that not everyone is tech-savvy. That’s why we selected templates that are easy to use and require minimal technical skills.
• 🎨 Visually Appealing: Visuals can make a big impact when presenting information. Our selected templates have visually appealing designs that make the analysis process fun and help in easily understanding the data.
• ✏️ Customization: Every business is different, and so are their SWOT analysis needs. Our selected templates offer customization options to cater to various business requirements.
• 💰 Cost-effective: We understand the importance of budgeting for businesses. That’s why we selected templates that are either free or available at an affordable price.

Best SWOT Analysis Templates

12. process improvement swot analysis by clickup.

🏅 Best for:  Identifying areas for improvement and implementing change

This template by ClickUp is designed specifically for businesses or teams looking to identify areas for improvement and implement change. It includes sections for strengths, weaknesses, opportunities, and threats, along with a section for process improvements and action items. This makes it a valuable tool for businesses or teams looking to streamline processes and increase efficiency.

❤️ Why we love this SWOT analysis template: Its comprehensive approach ensures that strategic planning is both thorough and actionable, making it a valuable tool for driving efficiency and fostering a proactive business environment.

• Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats to process improvement.
• Includes a section for process improvements and action items to implement findings from the analysis.
• Can be integrated with your project management tool for easier workflow.
• It may not be suitable for those who prefer a more traditional approach to SWOT analysis.

11. Competitive Analysis Template by Wrike

🏅Best for:  Conducting a SWOT analysis on competitors

This template is designed specifically for businesses or teams looking to conduct a SWOT analysis on their competitors. My favorite thing about Wrike’s Competitive Analysis Template is the space for competitive advantages and areas of improvement. It is ideal for businesses or teams looking to stay ahead in the market.

❤️ Why we love this SWOT analysis template: The template’s clear structure simplifies the process of conducting a detailed analysis, helping to identify practical insights that can inform strategic business decisions.

• Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats in relation to competitors.
• Includes a section for competitive advantages and areas of improvement to inform your own business strategy.
• Can be customized to fit different industries and markets.
• It may not be suitable for those who are not conducting a competitive analysis.

10. Meta-SWOT by Miro

🏅Best for:  Conducting a SWOT analysis with data visualization

For those who prefer a data-driven approach, this template by Miro is the perfect choice. It allows you to input numerical data and generate charts and graphs within your SWOT analysis. This SWOT template makes identifying trends and patterns in your organization’s performance easier. The template also includes sections for strengths, weaknesses, opportunities, threats, and a detailed analysis of each quadrant.

❤️ Why we love this SWOT analysis template: Meta SWOT combines the power of data visualization with SWOT analysis for a more in-depth understanding of your organization’s performance.

• Data-driven approach allows for a more accurate and objective analysis.
• Customizable charts and graphs make it easier to understand and present data.
• Detailed analysis sections provide valuable insights for decision-making.
• It may not be suitable for those who are unfamiliar with data analysis.

9. Basic SWOT Analysis Template by Smartsheet

🏅Best for:  A simple and straightforward SWOT analysis

This template is perfect for those who prefer a more basic and traditional approach to conducting a SWOT analysis. Perhaps the most interesting aspect of this template is the summary section, which consolidates key findings.

❤️ Why we love this SWOT analysis template: It provides a straightforward approach to conducting a SWOT analysis. This ensures users can easily grasp the key takeaways without getting lost in details, enhancing the effectiveness of the SWOT analysis.

• Includes all necessary components for a basic SWOT analysis.
• Can be easily used by businesses or teams of any size or industry.
• Clean and organized layout makes it easy to navigate and understand.
• It may not be suitable for those who require a more in-depth analysis.

8. SWOT Analysis by Notion

🏅Best for:  Detailed analysis and organization

Notion’s SWOT Analysis template includes sections for each quadrant, prompts, and questions to guide your analysis. Additionally, there are sections for identifying key stakeholders and conducting a risk assessment. You can also use a personal SWOT analysis template to fit your specific needs and discover your internal strengths.

❤️ Why we love this SWOT analysis template: It is an easy-to-download template that provides a thorough and organized structure for conducting a SWOT analysis. Its versatility makes it an effective tool for individuals and businesses to identify internal advantages and address potential challenges.

• It offers a detailed breakdown of each quadrant, helping you identify specific areas for improvement or potential risks.
• The risk assessment section provides a valuable tool for risk management.
• Customizable features make it suitable for various industries and projects.
• This template may be overwhelming for those who prefer a simpler approach. It requires a paid subscription to Notion.

7. Marketing SWOT Analysis by monday.com

🏅Best for:  Analyzing marketing strategies and identifying areas for improvement

This template by monday.com is designed specifically for marketing-related businesses or teams. The monday.com Marketing SWOT Analysis features sections for each category and a section for marketing strategies and action items. You’d be hard-pressed to find a more effective tool for evaluating and improving current marketing strategies.

❤️ Why we love this SWOT analysis template: This template stands out because it assists in identifying key factors in each SWOT category and helps in directly translating these insights into practical strategies and tasks.

• Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats in relation to marketing strategies.
• Includes a section for marketing strategies and action items to implement findings from the analysis.
• Can be customized to fit different marketing strategies and campaigns.
• It may not be suitable for those not in the marketing industry.

6. Work SWOT Analysis Template by ClickUp

🏅Best for:  Project management and tracking progress

If you’re looking for a SWOT analysis template that integrates with your project management tool, this one by ClickUp is perfect for you. It allows you to conduct a SWOT analysis within your project timeline, making tracking progress and implementing action items easier. This SWOT matrix template includes sections for strengths, weaknesses, opportunities, threats, and action items, along with a progress bar to monitor completion.

❤️ Why we love this SWOT analysis template: It combines SWOT analysis with project management , making it a practical tool for businesses or teams.

• Integrated within your project management tool for easier workflow.
• The progress bar helps track completion and measure success.
• Includes all necessary components for a SWOT analysis in one template.

5. SWOT Analysis Template by Miro

🏅Best for:  Visual thinkers and team collaboration

This template by Miro is great for teams, even small businesses, that prefer a visual approach to SWOT analysis. It allows multiple team members to communicate and brainstorm together in real-time. The template includes quadrants with space to input strengths, weaknesses, opportunities, threats, and sections for action items and next steps. Plus, you can customize the colors and visuals to match your brand or project.

❤️ Why we love this SWOT analysis template: This template encourages teamwork and creativity while providing a clear SWOT framework.

• It offers a visually appealing and organized layout that is easy to follow.
• Real-time collaboration allows for more efficient and effective analysis.
• Customizable features make it suitable for different types of businesses or projects.
• This template may not be suitable for those who prefer a more traditional approach.

4. Notion’s SWOT Analysis

🏅Best for:  Simple and straightforward analysis

This template by Notion is an excellent choice for businesses that prefer a more simplistic approach to SWOT analysis. The layout is clean and organized, making it easy to follow and understand.

❤️ Why we love this SWOT analysis template: The ability to customize and add visuals also allows for adaptation to specific organizational needs, and makes it a versatile choice for strategic planning.

• Clean and organized layout allows for easy navigation and understanding.
• Can be customized to fit different industries or projects.
• It may not be suitable for businesses or teams that require a more comprehensive analysis.

3. SWOT Toolkit by Notion

🏅Best for:  Comprehensive and collaborative SWOT analysis

This SWOT analysis template supports a thorough and collaborative approach to strategic planning. Its customizable layout is adaptable to various industries and project scopes. Additionally, the template enhances team interaction by allowing members to contribute and modify content, facilitating a more dynamic and inclusive planning process.

❤️ Why we love this SWOT analysis template: The capability to tailor and collaborate within the template makes it a standout choice for organizations aiming to engage all stakeholders in the analysis process.

• Includes all necessary components for a detailed SWOT analysis with sections for collaboration and feedback.
• It may require some time to familiarize yourself with the template and its features.

2. SWOT-Based Strategies by Miro

🏅Best for: Developing actionable strategies based on SWOT analysis

This SWOT analysis template from Miro is particularly effective because it guides businesses through identifying their strengths, weaknesses, opportunities, and threats, and aids in the creation of a strategic plan of action .

With elements like a strategy canvas, team leaders can facilitate the visualization of potential moves, create an actionable plan, and translate their analyses into concrete steps for improvement and change.

❤️ Why we love this SWOT analysis template: This comprehensive approach helps ensure that insights gained from the SWOT analysis are effectively implemented, enhancing overall business performance.

• Provides a clear and structured approach for analyzing strengths, weaknesses, opportunities, and threats.
• Includes a strategy canvas and action plan to implement findings from the analysis.
• It may not be suitable for businesses or teams that require a more basic SWOT analysis.

3. Decision Making SWOT Analysis by ClickUp

🏅Best for:  Decision-making and strategic planning

This SWOT analysis template by ClickUp is highly effective because it is specifically tailored for strategic planning and decision-making. Its layout includes distinct sections for analyzing strengths, weaknesses, opportunities, and threats, coupled with dedicated areas for key decisions and action plans.

❤️ Why we love this SWOT analysis template: This structured approach ensures thorough analysis and aids in translating insights into practical, strategic actions, making it a valuable asset for any business or team focused on making informed decisions.

• Provides a clear and organized structure for conducting a SWOT analysis with a focus on decision-making.
• Includes sections for key decisions and action items to implement findings from the analysis.

Benefits of SWOT Analysis Templates

📊 save time and effort.

Using a SWOT analysis template can save you time and effort by providing a pre-made structure for your analysis. This allows you to focus on the content and insights rather than spending time creating a layout or format from scratch.

👥 Encourage collaboration

Many SWOT analysis templates include sections for an employee directory , allowing team members to collaborate and provide feedback. This fosters a collaborative approach to the analysis, allowing for the sharing of different perspectives and ideas.

📈 Provide structure and clarity

The structured layout of SWOT analysis templates makes it easier to organize your thoughts and present information to employees in a clear and concise manner. This helps with understanding the findings and aids in making informed decisions based on the analysis.

Tips on How to Use SWOT Analysis Templates

👍 clearly define your objectives.

Before starting the SWOT analysis, clearly understanding what you are trying to achieve is vital. This will help guide your analysis and ensure you focus on relevant factors.

👍 Involve a diverse group of stakeholders

To get a well-rounded and comprehensive analysis, involving a diverse group of stakeholders is beneficial. This can include team members from different departments, customers, and even industry experts.🤝

👍 Utilize visuals

Visuals such as charts, graphs, and diagrams can help present the findings of your SWOT analysis in an easy-to-understand format. These can also be used to compare and contrast different factors, making it easier to identify patterns and trends.

Common Mistakes to Avoid with SWOT Analysis Templates

❗️ not conducting a thorough analysis.

Solution: Take the time to thoroughly research and evaluate each category in your SWOT analysis.

❗️ Not involving a diverse group of stakeholders

Solution: Make an effort to involve team members from different departments, customers, and industry experts in your SWOT analysis.

❗️ Not using the findings to inform decision-making

Solution: After conducting a SWOT analysis, it is important to use the insights and recommendations to inform future strategies and decision-making while developing an action plan.

People Also Ask These Questions About SWOT Analysis Templates

Q: what is a swot analysis template.

• A: A SWOT analysis template is a pre-made structure or format for conducting a SWOT analysis. It includes sections for strengths, weaknesses, opportunities, and threats and can be customized to fit different industries and objectives.

Q: What elements are typically included in a SWOT analysis template?

• A: The typical elements of a SWOT analysis template are strengths, weaknesses, opportunities, and threats. These can be further broken down into subcategories or include additional sections such as competitive analysis or recommendations.

Q: Can a SWOT analysis template be customized?

• A: Yes, a SWOT analysis template can be customized to fit specific tasks, industries, markets, or objectives. Additional sections or categories can be added or removed to tailor the analysis to your needs.

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