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  1. How does Agriculture Marketing work in India? by Book My Crop

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  2. How is the Agriculture Industry influenced by Digital Marketing

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  4. 😝 Literature review on marketing research. Marketing Research

    literature review on agriculture marketing

  5. (PDF) Marketing of Agricultural Projects

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  6. (PDF) Quartz Exposure in Agriculture: Literature Review and South

    literature review on agriculture marketing

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  1. Agricultural Marketing: a Review of The Literature of Marketing Theory

    It is argued here that: the orientation of agricultural marketing studies has been too restricted in that they have given insufficient attention either to marketing as a business subject or to 'social marketing'; and that the behavioural sciences are a necessary complement to economics as a theoretical framework for studies in agricultural ...

  2. The impact of agricultural marketing program on farm investment

    1. Introduction. The contributions of smallholder farmers in developing economies to ensure global food security and poverty reduction is well noted in literature (Abdul-Rahaman & Addulai, Citation 2020).However, smallholder farmers who currently produce about 70-80% of the world's food continue to face several challenges, including marketing of these produces, which impede their farm ...

  3. 35083 PDFs

    Explore the latest full-text research PDFs, articles, conference papers, preprints and more on AGRICULTURAL MARKETING. Find methods information, sources, references or conduct a literature review ...

  4. The choice of marketing channel and farm profitability: Empirical

    Agribusiness is an international agricultural economics journal advancing the understanding of the performance of food systems and the global agro-industrial complex. Abstract One longstanding research issue in agricultural marketing is the relationship between farm marketing channels and farm profitability. ... Citing Literature. Volume 36 ...

  5. (PDF) Indian Agricultural Marketing-A Review

    ISSN (P): 23041455/ ISSN (E): 22244433. Indian Agricultural Marketing- A Review. Shakeel- Ul -Rehman (Ph.D. Research Scholar; Anna University of Technology, Coimbatore, Department of Management ...

  6. Agricultural Food Marketing, Economics and Policies

    In this general context, this Special Issue on "Agricultural Food Marketing, Economics and Policies" was launched in order to search for research contributions and reflections, applied in different territorial contexts, on the following topics: Policies at different decision-making levels, intended both to capture trends towards the ...

  7. E-Commerce in Agri-Food Sector: A Systematic Literature Review ...

    Agricultural e-commerce (AE) has attracted substantial attention within various research disciplines for several years. In this paper, we present a literature review of the recent state of AE research published from 2000 through to 2021 in 83 journals. Based on Service-Dominant Logic (S-D logic) and Qualitative Comparative Analysis (QCA), we identify six research themes, and a theoretical ...

  8. (PDF) E-Commerce in Agri-Food Sector: A Systematic Literature Review

    Abstract: Agricultural e-commerce (AE) has attracted substantial attention within various research. disciplines for several years. In this paper, we present a literature review of the recent state ...

  9. AGRICULTURAL MARKETING FOR SUSTAINABLE DEVELOPMENT

    Second part analyses the feedback of respondents about agricultural marketing, which shows the impact of agricultural marketing on increasing export and also decreasing post harvest losses for sustainable development as follows, a review of literature revealed that there is no doubt among researchers on the sustainable development as an effect ...

  10. Building Agricultural Market Information Systems: A Literature Review

    This Literature Review seeks to review all features relating to MIS development, with a particular focus on information on market prices and on the use of new technologies for price data collection and dissemination. It aims to identify the majority of the relevant publications on the topic.

  11. Agricultural Marketing: a Review of The Literature of Marketing Theory

    It is argued here that: the orientation of agricultural marketing studies has been too restricted in that they have given insufficient attention either to marketing as a business subject or to 'social marketing'; and that the behavioural sciences are a necessary complement to economics as a theoretical framework for studies in agricultural ...

  12. Agriculture and development: A brief review of the literature

    Highlights Agriculture in developing countries was helped by the Green revolution, and price and trade policies that do not tax the sector counterproductively. Major productivity increases depend on intensification, adoption of new technologies, good land markets and access to land, and environmental challenges. Effective cooperation between private sector, public agencies and NGOs will be ...

  13. Research Trends in Agricultural Marketing Cooperatives: A ...

    In the last decade, agricultural cooperatives have become increasingly popular in the food industry. This paper aims to shed light on the extensive literature on agricultural cooperatives. Design/Methodology/Approach: In conducting this review, we applied the bibliometric review method. Initially, we retrieved 1249 bibliometric data from the Scopus database, which were reduced to 364 documents ...

  14. Agricultural Marketing: a Review of The Literature of Marketing Theory

    Agricultural marketing in Britain has been primarily concerned with government policies towards distribution and processing of farm produce; the theoretical framework on which it rests is that of economics. It is argued here that: the orientation of agricultural marketing studies has been too restricted in that they have given insufficient attention either to marketing as a business subject or ...

  15. PDF Building Agricultural Market Information Systems: A Literature Review

    The CTA (2015d and 2015h) provides an excellent assessment of the advantages and problems associated with each approach, while Aker (2011) also reviews dissemination methods for agricultural extension, including for market information. FACET (2011) provides an interesting review of MIS around the world that use ICTs.

  16. The digitalisation of agriculture: A literature review and emerging

    A literature review and emerging policy issues. Digitalisation offers the potential to help address the productivity, sustainability and resilience challenges facing agriculture. Evidence on the adoption and impacts of digital agriculture in OECD countries from national surveys and the literature indicates broad use of digital technologies in ...

  17. PDF AGRICULTURAL MARKETING IN INDIA: A REVIEW ON CHALLENGES ...

    JOURNAL OF CRITICAL REVIEWS ISSN- 2394-5125 VOL 7, ISSUE 11, 2020 4169 AGRICULTURAL MARKETING IN INDIA: A REVIEW ON CHALLENGES AND PROSPECTS SASWAT KUMAR PANI1, DAMODAR JENA2 1Research Scholar ...

  18. The digitization of agricultural industry

    Smart agriculture provides farmers with a diverse set of tools (shown in Fig. 3) to address several agricultural food production challenges associated with farm productivity, environmental impact, food security, crop losses, and sustainability.For instance, with IoT-enabled systems consisting of WSNs, farmers can connect to farms remotely irrespective of place and time to monitor and control ...

  19. PDF Reviewing the Literature of Agricultural Marketing in Assam with

    3. Literatures on Agricultural Marketing: A Review A number of studies on agricultural marketing have been found in field of the literature of agricultural marketing. Some of the literatures that have been reviewed for this paper are presented as: The National Commission on Agriculture has defined agricultural marketing as a

  20. Agriculture Market Information System: a Critical Review of Literature

    A CRITICAL REVIEW OF LITERA TURE. Ehsan Bhutta * 1, Nadia Nasir , Chaudhry Abdul Rehman and Muhammad Usman. 4. AGRI. ECONOMICS. ABSTRACT. In rst decade of 21 century reforms in agricultural ...

  21. Literature Reviews

    Literature reviews should comprise the following elements: 3. Definition and Use/Purpose. A literature review may constitute an essential chapter of a thesis or dissertation, or may be a self-contained review of writings on a subject. In either case, its purpose is to: The literature review itself, however, does not present new primary scholarship.

  22. A systematic review of the methodology of trade-off analysis in agriculture

    Trade-off analyses are common in agriculture, but differences in their design and application make comparisons difficult. This systematic review examines the existing trade-off analysis literature ...

  23. Journal of Critical Reviews Agricultural Marketing in India: a Review

    The creation of the National Agricultural Market in India is a welcome move against the backdrop of the agricultural produce marketing committee reforms, 2013 and APMC Model Act 2003.

  24. Enhancing Marketing Strategies Through Personalized Marketing: a

    Through a comprehensive review of 383 publications, this study reveals the publication and citation trends, the most prolific authors, journals, and publications, and six major themes (i.e ...