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Grocery Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Grocery Store Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Grocery Store Plan Here

You’ve come to the right place to create your grocery store business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their grocery stores.

Business Plan Sample for a Grocery Store

Below are links to each section of your grocery store business plan template:

Next Section: Executive Summary >

Grocery Store Business Plan FAQs

What is a grocery business plan.

A grocery business plan is a plan to start and/or grow your grocery business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your grocery business plan using our Grocery Business Plan Template here .

What Are the Main Types of Grocery Businesses?

A grocery store can either be small scale or large scale. Small format groceries are usually small, family-run stores like a neighborhood store, convenience store, or health food store. Large scale groceries, on the other hand, are supermarkets that offer a wider variety of products and goods sold.

What Are the Main Sources of Revenues and Expenses for a Grocery Business?

The primary source of revenue for grocery stores is its food, beverage and alcohol sales.

The key expenses for grocery businesses are wages, rent or mortgage, cost of products sold, and utilities. Among the other expenses are insurance, equipment maintenance, and marketing. 

How Do You Get Funding for Your Grocery Business Plan?

Grocery stores are typically funded through small business loans, personal savings, credit card financing and angel investors. Inventory financing is also common for part of their funding needs.

What are the Steps To Start a Grocery Store?

Starting a grocery store business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Grocery Store Business Plan - The first step in starting a business is to create a detailed grocery store business plan that outlines all aspects of the venture. This should include market research on the grocery store industry, potential target market size, as well as information about the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your grocery store . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your grocery store business is in compliance with local laws.

3. Register Your Grocery Store Business - Once you have chosen a legal structure, the next step is to register your business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to cover your startup costs and launch  your grocery store , so take some time to identify what financing options are available such as a business loan from a bank, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Grocery Store Equipment & Supplies - In order to start your business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your store . Marketing strategies includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful grocery store business:

  • How to Open a Grocery Store Business

Where Can I Get a Grocery Store Business Plan PDF?

You can download our free grocery store business plan template PDF here . This is a sample grocery store business plan template you can use in PDF format.

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Grocery Store Business Plan

Published Mar.18, 2023

Updated Apr.23, 2024

By: Jakub Babkins

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Grocery Store Business Plan

Table of Content

1. Business Plan For Opening A Grocery Store

Opening a grocery store can help meet the needs of a local community by providing a convenient source of fresh food and other staples. This can help improve the health and well-being of the community by providing access to affordable nutritious food.

With the right business plan, a grocery store can also provide employment opportunities to local residents, allowing them to gain valuable skills and experience while helping to build the local economy.

The Butcher Shop Business Plan can also serve as a community hub, providing a safe and welcoming place for people to gather and interact. A grocery store can become a valuable asset for the local community by providing these services and conveniences.

2. Executive Summary for Business Plan for Grocery Store

The business.

ABC Grocery Store will be a full-service grocery store offering various products, including organic and locally-sourced products. The store will be in a busy commercial area, featuring a modern, clean, and inviting atmosphere. In the Gourmet Food Store Business Plan , the store will have a self-checkout system and will offer online ordering and delivery services. The store will also offer various locally-sourced products, including fruits and vegetables, meats, cheese, bread, and other items.

ABC Grocery Store will exceed customer expectations for quality and convenience and provide a unique shopping experience that is focused on customer service, quality, and value.

Business Target

ABC Grocery Store will target the local residents of the area, as well as customers from the surrounding areas. The store will focus on providing high-quality products, excellent customer service, and competitive prices. In the Donut Shop Business Plan , the store will also focus on providing a unique and enjoyable shopping experience and will strive to create a welcoming and inviting atmosphere. The store will be open seven days a week, from 8 am to 9 pm, and will offer a wide range of products that will cater to the needs of all types of customers.

Grocery Store Business Plan - Business Target

3. Company Summary

ABC Grocery Store is a new grocery store in the heart of downtown San Francisco. In the small grocery store business plan, we will offer a wide selection of fresh produce, dairy products, meat, canned goods, frozen foods, and a full selection of grocery items.

Company Owner

ABC Grocery Store is owned by Sany, a long-time resident of the area. Sany has extensive grocery business experience and a passion for providing quality products to his customers. Sany is firmly committed to the local community and is dedicated to making ABC Grocery Store a success.

Why The Grocery Store Business Is Being Started

The grocery store business is being started because there is a need for a grocery store in the downtown San Francisco area. The current mobile grocery stores in the area are not meeting the needs of the local population. We plan to fill this void by offering high-quality products at competitive prices.

How The Grocery Store Business Will Be Started

ABC Grocery Store will begin by securing a location in the local community. We will then purchase the necessary equipment and supplies to stock the store. We will also hire staff to help manage the store and to provide customer service.

We will market our business through local advertising and social media in the grocery store business plan sample. Finally, we will create a website that will provide customers with a convenient way to shop from the comfort of their own homes.

The experts estimate the grocery store business plan’s assets, investments, and costs.

Grocery Store Business Plan - Startup Cost

In order to start a Coffee Shop Business Plan , you must meet the following criteria: total startup expenses, total assets, total startup funding, total funding required, total assets, total liabilities, total planned investments, total capital, total liabilities, and total funding.

4. Products

This mini grocery store business plan outlines the launch and operation of ABC Grocery Store, a full-service retail grocery store in San Francisco area. ABC Grocery Store will provide customers with fresh, high-quality, organic, locally-sourced food products, household goods, and health and beauty products.

  • Meat/Seafood: Beef, Chicken, Pork, Fish, Shrimp
  • Dairy: Milk, Cheese, Butter, Yogurt, Eggs
  • Frozen Foods: Ice Cream, Pizza, French Fries, Frozen Dinners, Vegetables
  • Bakery: Bread, Bagels, Cookies, Cakes, Donuts
  • Grocery: Cereal, Pasta, Rice, Canned Goods, Snacks
  • Household Items: Paper Towels, Toilet Paper, Soap, Detergent, Cleaning Supplies
  • Health and Beauty: Toothpaste, Shampoo, Conditioner, Makeup, Vitamins
  • Beverages: Soda, Water, Juice, Coffee, Tea
  • Pet Food: Dog Food, Cat Food, Treats, Toys, Supplies
  • Organic/Natural Foods: Fruits, Vegetables, Meat, Dairy, Grocery Items

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5. Marketing Analysis

The grocery store industry is highly competitive and the success of a grocery store business depends upon its ability to understand the market, develop a competitive advantage and effectively differentiate from its competitors. To gain a competitive advantage, the grocery store must identify its target market, understand the needs of its target market, develop a unique selling proposition, and create a strong marketing strategy.

Market Trends

The growth of the grocery store industry is largely dependent on economic conditions and population growth. The industry is expected to continue to experience steady growth in the near future as more people are able to afford to purchase groceries. Other industry trends include

  • Growing demand for convenient grocery shopping options.
  • Expansion of e-commerce grocery services.
  • Growing demand for healthy and natural foods.
  • Increasing focus on sustainability and environmental stewardship.
  • Growing demand for locally sourced products.
  • Increasing emphasis on customer service and satisfaction.

Marketing Segmentation

The grocery store industry is comprised of a variety of different types of customers with varying needs and preferences. In the grocery store business plan template, to effectively target customers, the grocery store must determine which types of customers it will serve and create a marketing plan to reach them. The most common market segments that grocery stores target include:

  • Households: Grocery stores typically target households with various needs and preferences, including convenience, health consciousness, budget consciousness, and more.
  • Businesses: Grocery stores also target businesses, including restaurants, catering companies, and food service providers.
  • Specialty Markets: Grocery stores may also target specialty markets, such as health food stores, ethnic markets, and more.

The grocery store must identify its target market and create a business strategy to reach them. To do this, the grocery store must determine its target customer base, understand its needs and preferences, and develop a unique selling proposition that appeals to them. The grocery store must also develop a marketing strategy to reach its target market, including traditional and digital marketing tactics.

Product Pricing

The success of a grocery store business depends on its ability to set competitive and attractive prices for its target customers. To do this, the grocery store must understand its target customers’ needs and preferences and determine the optimal price point for its products. The grocery store must also understand the pricing strategies of its competitors and use this knowledge to set its own prices.

6. Marketing Strategy

The marketing strategy for our grocery store will focus on building brand recognition and creating a positive customer experience. We will use a combination of traditional marketing tactics such as print media, radio, and television, as well as digital marketing tactics such as email campaigns, social media, and search engine optimization (SEO). We will also leverage our relationships with local businesses and organizations to build our customer base.

Our main goal is to create a positive customer experience and build brand loyalty. We will focus on providing quality products and services, competitive pricing, and excellent customer service. We will also use our website and social media platforms to promote our store and engage with customers.

Competitive Analysis

Our grocery store will be competing with a number of other stores in the area. Our competitors include local supermarkets, convenience stores, and online grocery store services. We will differentiate ourselves from our competitors by offering quality products, competitive pricing, and excellent customer service. We will also focus on building relationships with local businesses and organizations to gain their patronage.

Sales Strategy

Our sales strategy will emphasize customer satisfaction and quality service. We will train our staff to be knowledgeable of our products and services and to be attentive to customer needs. Our store is a zero-waste grocery store, and we will strive to deliver a positive shopping experience to our customers and to provide them with the best possible value.

Sales Monthly

Our goal is to generate $10,000 in monthly sales. To achieve this goal, we will need to attract at least 150 customers to our store each month. We will implement various promotional activities to reach our target audiences, such as discounts, loyalty programs, and special events.

Grocery Store Business Plan - Sales Monthly

Sales Yearly

Our goal is to generate $120,000 in yearly sales. To achieve this goal, we must attract a minimum of 1,800 customers to our store each year. We will continue to implement promotional activities to reach our target audience and focus on customer retention strategies to ensure that our customers continue to shop with us.

Grocery Store Business Plan - Sales Yearly

Sales Forecast

In the next five years, we anticipate an increase of 10% in sales per year. We will use traditional and digital marketing tactics to reach our target customers. We will also offer discounts and promotions to encourage customers to purchase from our store.

Grocery Store Business Plan - Sales Forecast

7. Personnel Plan

Company staff.

The personnel plan for the grocery store business will depend on the size of the store and the services offered. In how to find a location for the grocery store, Sany got help from brokers for the best location. The following positions are a general list of the positions necessary to run a successful grocery store business:

  • CEO and Founder
  • Store Manager
  • Assistant Store Manager
  • Shift Supervisors

Average Salary of Employees

The average salary of employees will depend on the services the store offers and the size of the store. Generally, cashiers and stockers usually earn an annual salary of between $20,000 and $30,000. Managers and assistant managers typically earn an annual salary of between $40,000 and $60,000. Salaries for deli workers, production workers, and other store personnel can vary depending on their experience and the services they provide.

8. Financial Business Plan for Grocery Store

The financial plan of this grocery store business plan is based on the start-up costs of $50,000. This includes the cost of rent, inventory, equipment, licenses, permits, and other miscellaneous costs. This start-up cost will be financed through a combination of personal funds, a bank loan, and an investor.

Important Assumptions

Grocery store business plan’s financial assumptions:

Changes in regulations or industries can have an impact on financial strategies.

Brake-even Analysis

The brake-even analysis for this grocery store business plan is based on the start-up costs of $50,000. This means that the store must generate $50,000 in sales to break even. This figure is based on the fixed costs of the store, such as rent, payroll, utilities, and other fixed costs.

Grocery Store Business Plan - Brake-even Analysis

Monthly break-even analysis

Projected Profit and Loss

The projected profit and loss statement estimate the expected revenue, expenses and profits over a certain period of time. This information can be used to make decisions about the store’s operations and investments.

Profit Monthly

Grocery Store Business Plan - Profit Monthly

Profit Yearly

Grocery Store Business Plan - Profit Yearly

Gross Margin Monthly

Grocery Store Business Plan - Gross Margin Monthly

Gross Margin Yearly

Grocery Store Business Plan - Gross Margin Yearly

Projected Cash Flow

The retail grocery store business plan also includes a cash flow statement, which will provide a snapshot of the store’s financial health at any given time. The following column diagram illustrates the projected cash flow statement and the sources and uses of cash associated with the grocery store business.

Projected Balance Sheet

The projected balance sheet will provide an overview of the store’s assets, liabilities, and equity. This statement will help to determine the store’s financial health and inform any potential investors. To create the statement, the store will need to calculate the value of its assets, such as inventory, equipment, and supplies. Additionally, the store will need to estimate the value of its liabilities, such as bank loans and debts.

Business Ratios

The business ratios are another essential part of a grocery store business plan. These ratios measure the performance of the business and provide valuable insight into the business’s overall health. As shown in the table below, the business ratios include profitability, liquidity, and efficiency measures.

  • What is the most profitable part of a grocery store? The most profitable part of a grocery store typically is the center aisles, which are often referred to as the “center store” or “dry grocery”. These aisles contain items like canned goods, snacks, breakfast items, and other non-perishable food items. These items typically have higher profit margins than items located in the perimeter of the store, such as produce and meats.
  • How hard is it to run a grocery store? Running a grocery store is a complex and challenging task. It requires a lot of hard work and dedication to ensure that the store is well-run and profitable. You must be familiar with retail operations and understand the needs of customers. You also need to be able to manage staff, keep up with inventory, and stay on top of financials. Additionally, you must be able to develop relationships with suppliers, create effective marketing strategies, and stay up-to-date with industry trends.

Download Grocery Store Business Plan in PDF

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Here is a free business plan sample for a grocery store.

grocery store profitability

Have you been toying with the idea of opening your own grocery store but feel overwhelmed by the thought of where to start?

In the content that follows, we will present to you a comprehensive sample business plan tailored for a grocery store.

As an aspiring entrepreneur, you're likely aware that a robust business plan is crucial for achieving success. It serves as a roadmap, guiding you through setting your objectives, carving out your niche, and developing a coherent strategy for your venture.

To streamline the planning process and get a head start, you can utilize our grocery store business plan template. Additionally, our team is on standby to offer a complimentary review and refinement of your plan.

business plan supermarket

How to draft a great business plan for your grocery store?

A good business plan for a grocery store must cater to the unique aspects of retail food sales and distribution.

To start, it's important to provide a comprehensive overview of the grocery market. This should include current statistics and an examination of emerging trends in the industry, similar to what we've outlined in our grocery store business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as families, health-conscious consumers, or budget shoppers) and your store's distinctive positioning (like focusing on organic products, local produce, ethnic foods, or discount pricing).

Market analysis is a critical component. You'll need to delve into the specifics of local competitors, market demands, and consumer buying habits.

For a grocery store, it's imperative to detail the range of products you'll carry. This includes perishables like produce and dairy, non-perishables, specialty items, and any additional services or departments (like a deli or bakery counter).

The operational plan should outline the location of your store, layout for efficient customer flow, inventory management, supplier relationships, and logistics for receiving and stocking products.

Quality control, inventory turnover, and compliance with health and safety regulations are particularly important for grocery stores.

Discuss your marketing and sales strategies. How will you draw in shoppers and encourage repeat business? Consider advertising tactics, loyalty programs, and potential ancillary services (such as home delivery or online shopping options).

Embracing digital strategies, including a robust website and active social media engagement, is crucial in the modern marketplace.

The financial section is vital. It should encompass your startup costs, projected revenue, operating expenses, and the point at which you expect to break even.

In a grocery store, with its thin margins and high competition, precise financial planning and a thorough understanding of your cash flow are essential. For assistance, refer to our financial forecast for a grocery store .

Compared to other business plans, a grocery store plan must pay closer attention to supply chain management, inventory turnover rates, and strategies for minimizing waste due to product spoilage.

A well-crafted business plan is a tool for the owner to crystallize their strategy and tactics, as well as to attract investors or secure loans.

Investors and lenders are looking for detailed market research, realistic financial projections, and a solid plan for the day-to-day operations of a grocery store.

By presenting a thorough and substantiated plan, you showcase your professionalism and dedication to the success of your grocery store.

To achieve these goals while saving time, you can fill out our grocery store business plan template .

business plan grocery store

A free example of business plan for a grocery store

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a grocery store .

Here, we will follow the same structure as in our business plan template.

business plan grocery store

Market Opportunity

Market overview and statistics.

The grocery store industry is a fundamental and ever-present sector within the global economy.

As of recent estimates, the global grocery retail market value is projected to reach trillions of dollars, with a steady growth trajectory anticipated in the foreseeable future. This is driven by the increasing global population and the essential nature of grocery shopping.

In the United States alone, there are over 38,000 supermarkets, with a combined annual revenue of more than 600 billion dollars. This underscores the critical role grocery stores play in the daily lives of Americans and their substantial contribution to the economy.

These statistics highlight the grocery store industry's resilience and its importance as a staple of consumer spending.

Industry Trends

The grocery sector is witnessing several key trends that are shaping the future of food retail.

Organic and natural products are seeing a surge in demand as consumers become more health-conscious and concerned about the nutritional value of their food.

Eco-friendly practices and zero-waste initiatives are gaining traction, with shoppers showing a preference for stores that prioritize sustainability and reduce plastic usage.

Technology is revolutionizing the shopping experience, with the rise of online grocery shopping, delivery services, and in-store innovations like self-checkout systems and smart carts.

Local sourcing is becoming increasingly popular, as customers seek out products that support local farmers and producers, reducing the carbon footprint associated with transportation.

Transparency in food sourcing and ethical business practices are also becoming more important to consumers, who are willing to pay a premium for products that align with their values.

These trends are indicative of a consumer base that is more informed, engaged, and selective about where they purchase their groceries and what they contain.

Key Success Factors

Several factors contribute to the success of a grocery store in a competitive landscape.

Product variety and availability are crucial; a store that offers a wide range of products, including specialty and international items, can cater to diverse customer needs.

Competitive pricing and value for money are also important, as consumers are always looking for the best deals without compromising on quality.

A convenient and accessible location can significantly influence a store's foot traffic and sales volume.

Exceptional customer service is vital for ensuring a pleasant shopping experience and fostering customer loyalty.

Efficient inventory and supply chain management are key to keeping shelves stocked and reducing waste, thereby maximizing profitability.

Lastly, the ability to adapt to industry trends, such as offering online shopping options or expanding organic product lines, can position a grocery store as a forward-thinking leader in the market.

The Project

Project presentation.

Our grocery store project is designed to cater to the increasing consumer demand for healthy, organic, and specialty dietary products, including gluten-free, vegan, and non-GMO options. Strategically located in a community with health-conscious residents, our store will offer a diverse selection of fresh produce, organic foods, and specialty items that are often hard to find in conventional supermarkets.

We will prioritize sourcing from local farmers and producers to ensure the highest quality and freshness. Our store will not only be a place to shop but also a hub for the community to learn about and engage with healthy eating habits.

With a commitment to sustainability and wellness, our grocery store aims to be a leader in the local food movement, providing a one-stop-shop for nutritious and environmentally friendly food choices.

Value Proposition

The value proposition of our grocery store is centered around offering a curated selection of healthy, organic, and specialty food products that cater to various dietary needs and preferences. We understand the importance of having access to food that supports well-being and aligns with personal values.

Our commitment to quality, sustainability, and community engagement offers a unique shopping experience that goes beyond the transactional nature of typical grocery shopping. We aim to foster a sense of community and provide educational opportunities about the benefits of healthy eating and sustainable living.

By focusing on the needs of health-conscious consumers and those with specific dietary restrictions, our grocery store will become a trusted source for wholesome food and a beacon for a healthier lifestyle within the community.

Project Owner

The project owner is an entrepreneur with a passion for health, nutrition, and community well-being. With a background in the food and retail industry, they bring a wealth of knowledge and experience to the table.

They have a strong commitment to environmental sustainability and have been actively involved in local food initiatives. Their dedication to providing access to high-quality, nutritious food is the cornerstone of this grocery store project.

With a vision to create a space where the community can come together to support local producers and learn about the benefits of a healthy diet, the project owner is the driving force behind this initiative, aiming to make a positive impact on the health and sustainability of the local area.

The Market Study

Market segments.

The market segments for this specialized gluten-free grocery store are diverse and multifaceted.

Primary customers include individuals with gluten intolerance or celiac disease who require gluten-free products for their daily nutrition.

Additionally, there is a growing segment of health-conscious consumers who opt for gluten-free items as part of a lifestyle choice or dietary preference.

Parents seeking healthier food options for their families, particularly those with children who have gluten sensitivities, also represent a significant market segment.

Healthcare professionals, such as dietitians and gastroenterologists, may recommend our store to patients needing gluten-free diets, thus becoming indirect promoters of our business.

SWOT Analysis

Conducting a SWOT analysis for the gluten-free grocery store highlights several key factors.

Strengths include a wide selection of gluten-free products, knowledgeable staff, and a strong focus on customer health and satisfaction.

Weaknesses might encompass the premium pricing of gluten-free products and the challenge of maintaining a fully gluten-free inventory.

Opportunities can be found in the increasing public interest in gluten-free diets and the potential to partner with local gluten-free producers.

Threats include the entry of larger supermarkets into the gluten-free niche and price competition from online retailers.

Competitor Analysis

Competitor analysis for the gluten-free grocery sector indicates a competitive landscape.

Direct competitors include other specialty health food stores, organic markets, and larger grocery chains with dedicated gluten-free sections.

These competitors vie for the attention of a discerning customer base that values product variety and quality.

Competitive advantages may be gained through superior product selection, exceptional customer service, community engagement, and loyalty programs.

Understanding the competitive landscape is crucial for carving out a unique market position and fostering customer loyalty.

Competitive Advantages

Our gluten-free grocery store's competitive edge lies in our unwavering dedication to product quality and customer health.

We offer an extensive array of gluten-free groceries, from staples like bread and pasta to specialty items, all sourced from trusted manufacturers and local suppliers.

Our knowledgeable staff is trained to provide personalized shopping assistance, helping customers make informed choices about their dietary needs.

We are committed to transparency, providing clear labeling and information about the gluten-free status and nutritional content of our products, thereby building trust and loyalty among our health-conscious clientele.

You can also read our articles about: - how to open a grocery store: a complete guide - the customer segments of a grocery store - the competition study for a grocery store

The Strategy

Development plan.

Our three-year development plan for the specialized gluten-free grocery store is designed to meet the increasing demand for gluten-free products.

In the first year, we aim to establish a strong foothold in the local market by offering a wide range of gluten-free groceries and emphasizing customer service excellence.

The second year will focus on expanding our product offerings to include organic and locally-sourced gluten-free items, as well as implementing a loyalty program to retain customers.

In the third year, we plan to explore opportunities for online sales and home delivery services to increase convenience for our customers and extend our market reach.

Throughout this period, we will prioritize sustainability, community engagement, and continuous improvement to ensure we meet and exceed customer expectations while growing our market share.

Business Model Canvas

The Business Model Canvas for our gluten-free grocery store targets individuals with celiac disease, gluten intolerance, and those who prefer gluten-free products for lifestyle reasons.

Our value proposition is centered on providing a diverse and high-quality selection of gluten-free groceries, exceptional customer service, and a knowledgeable staff to assist with dietary needs.

We will operate through a physical storefront complemented by an online platform, utilizing key resources such as our supply chain relationships and our expertise in gluten-free products.

Key activities include inventory management, customer education, and community engagement.

Our revenue streams will be generated from the sales of gluten-free groceries, while our costs will be associated with inventory procurement, staffing, and operational expenses.

Access a detailed and customizable Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on community engagement and education.

We plan to connect with our target audience by hosting gluten-free cooking classes, nutritional seminars, and partnering with local health experts.

We will also leverage social media platforms to share gluten-free recipes, health tips, and new product arrivals to build a strong online community.

Additionally, we will collaborate with local fitness centers and wellness clinics to cross-promote our offerings and gain referrals.

Our commitment to providing a wide range of gluten-free products and fostering a supportive community will be at the forefront of our marketing efforts.

Risk Policy

Our risk policy for the gluten-free grocery store focuses on mitigating risks associated with product sourcing, inventory management, and customer satisfaction.

We will ensure strict compliance with gluten-free certification standards and conduct thorough vetting of suppliers to guarantee product integrity.

Inventory levels will be closely monitored to prevent overstocking and ensure product freshness. We will also implement a responsive customer feedback system to address any concerns promptly.

To safeguard against financial uncertainties, we will maintain a conservative financial approach and secure comprehensive insurance coverage.

Our priority is to provide safe, high-quality gluten-free groceries while maintaining the trust and loyalty of our customers.

Why Our Project is Viable

We are committed to establishing a gluten-free grocery store that serves the needs of a growing segment of health-conscious consumers.

With our focus on quality, customer education, and community involvement, we believe we can carve out a significant niche in the grocery market.

We are excited about the opportunity to enhance the shopping experience for those seeking gluten-free options and are confident in the viability of our business concept.

We remain adaptable to market trends and customer feedback, ensuring that our store remains a preferred destination for gluten-free shopping.

You can also read our articles about: - the Business Model Canvas of a grocery store - the marketing strategy for a grocery store

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a grocery store and our financial plan for a grocery store .

Initial expenses for our specialty grocery store include leasing a retail space in a strategic location, outfitting the store with shelving and refrigeration units suitable for a diverse range of products, purchasing initial inventory with a focus on gluten-free and organic items, obtaining necessary licenses and permits, investing in a point-of-sale system, and costs related to brand creation and launching targeted marketing campaigns to reach health-conscious consumers.

Our revenue assumptions are based on a comprehensive analysis of local demand for specialty grocery items, taking into account the increasing trend towards healthy eating and the need for dietary-specific products.

We anticipate a steady growth in sales, starting with a strong opening and expanding as the reputation of our specialty grocery store grows within the community.

The projected income statement outlines expected revenues from our product sales, cost of goods sold (inventory procurement, vendor payments, etc.), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our grocery store.

The projected balance sheet reflects assets such as inventory, store fixtures, and equipment, and liabilities including loans and accounts payable.

It provides a snapshot of the financial standing of our grocery store at the end of each fiscal period.

Our projected cash flow statement details the inflows and outflows of cash, enabling us to plan for cash requirements throughout the year. This is crucial for maintaining smooth operations and handling supplier payments and other financial commitments.

The projected financing plan identifies the mix of equity and debt financing we intend to use to fund our initial setup and operational costs.

The working capital requirement for our grocery store will be diligently managed to ensure we have sufficient funds to support day-to-day activities, such as restocking inventory, managing payroll, and other short-term expenses.

The break-even analysis will determine the sales volume we need to achieve to cover all our costs and begin generating a profit.

It will serve as a critical benchmark for the financial success of our store.

Key performance indicators we will monitor include the inventory turnover rate to measure the efficiency of our stock management, the gross margin to evaluate the profitability of our product lines, and the current ratio to assess our ability to meet short-term liabilities with current assets.

These metrics will be instrumental in gauging the financial health and operational success of our specialty grocery store.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a grocery store .

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Home » Sample Business Plans » Wholesale & Retail

A Sample Mini Grocery Store Business Plan Template

Are you about starting a grocery store? If YES, here is a complete sample grocery store business plan template & feasibility study you can use for FREE. A grocery store is a retail outlet where different food and household products are sold on shelves and cabinets.

People love to do their shopping in a grocery store because of the convenience it gives them to shop for everything they need in a grocery store without moving from one store to another. Starting a grocery store is a very easy business and it is not so capital intensive.

Getting the right products that people want to buy and good stock keeping records are the secrets of running a grocery store. A grocery store can be run offline in the conventional retail store or online on an online e-commerce retail site.

You can also venture into mini-grocery sales. When people are looking for specialty foods or ingredients that can’t be found at the corner store or neighborhood Supermarket, they typically head to small grocers, also called mini-grocery stores.

Such retail establishments sell food and items that are uncommon and not carried by bigger stores. Opening a mini-grocery can be a lucrative business venture, especially if you live in a city with little competition. There are several things you can do to help your mini-grocery store succeed.

The information contained in this article can be beneficial to those individuals currently in the grocery business, those who are considering starting or investing in a grocery, or a community wishing to attract or retain a grocery store.

1. Industry Overview

Grocery stores, including supermarkets, account for the largest share of food store sales in the US. In 2013, grocery stores accounted for 90% of the country’s food and beverage store sales, while supermarkets accounted for 95% of the total grocery store sales.

The food retail industry is a high-volume, low-margin business, with cutthroat competition from all quarters. It includes grocery stores and supermarkets, as well as convenience stores. The staples offered at these stores make the industry non-cyclical.

In addition, grocery stores and supermarkets offer an alternative to restaurants during tough economic times, as buying groceries for home cooking is one alternative. Buying prepared foods, which are new higher-margin offerings at grocery stores, is an additional alternative to restaurants.

However, offering new higher-margin items such as gourmet foods, prepared foods, and general merchandise is making this industry more cyclical than in the past, creating pressures on revenue during the recent economic downturn.

Small chains and independent grocers still dominate this industry, but national chains, such as Kroger, are increasingly growing in dominance. Mass merchants, such as Wal-Mart, are competing with grocery stores at their “supercenters” by offering lower prices through lower cost structures.

Wal-Mart is now the world’s No. 1 seller of groceries. Warehouse clubs, such as Costco and SAM’S CLUB ( owned by Wal-Mart ), can also compete on price by selling in large bulk. Supermarkets have responded to these threats by building larger “superstores.”

Conventional supermarkets are grocery stores with over $2 million in revenue, with average square feet of 15,000. Grocery stores that have less than $2 million in annual revenue sell almost entirely packaged and perishable goods, and are mostly independently owned. Superstores are supermarkets with about 30,000 square feet, averaging $12 million in revenue.

They often have an extended selection of food and nonfood items, with specialty departments such as florists, delis, bakeries, banking, pharmacy, and video rentals. Combination stores are hybrids of superstores and drugstores under one roof, with an average of 55,000 square feet.

The supermarket and grocery stores industry is a major sector of the economy of the united states which generates a whooping sum of well over 2 billion annually from more than 42,539 outlets scattered all around the United States of America.

The industry is responsible for the employment of well over 2,624,650people. Experts project the supermarket and grocery industry to grow at a 1.4 percent annual rate. The establishment in this industry that has a dominant market share in the United States are; Albertson, Kroger and Publix Super Markets Inc.

It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from retail consumption of which the supermarket and grocery stores industry contributes greatly.  This is why the United States of America’s economy is measured with the yardstick of how well the retailing business is fairing in the U.S.

In essence, when there is an unstable economy, purchasing power drops and it impacts the retailing / grocery stores industry negatively which may result in the closure of some supermarket / grocery stores.

In recent time, the retail landscape has seen tremendous changes in the last 20 years; it has grown from the usual mom and pop outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a retailer to reach out to a larger market far beyond the areas where his physical store is located.

It is interesting to note that more supermarket / grocery shops especially lager retail outlets have started to include self-serve checkout lanes in their stores. It creates shorter lines that appeal to consumers; the average customer would not want to stay longer on queue.

Over and above, the supermarket and grocery store industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Peak Lane Grocery Store, Inc. is a standard and registered grocery store business that will be located in one of the busiest streets in Orlando, Florida. We have been able to lease a facility that is big enough ( a 15 thousand square foot facility ) to fit into the design of the kind of grocery store that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Orlando, Florida.

Peak Lane Grocery Store, Inc. will retail a wide range of durable goods and non – durable goods at affordable prices from different brands. We will engage in retailing general lines of food products, including fresh and prepared meats, poultry and seafood, canned and frozen foods, fresh fruits and vegetables and various dairy products et al.

We are aware that there are several large and small chains of supermarket / grocery store outlets all around Orlando, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have self – service options for our customers, and our outlet is well secured with the various payment options.

Much more than selling the goods and products of top brands in the manufacturing and food industry, our customer care is second to none in the whole of Orlando, Florida. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our grocery store and also to become our loyal customers and ambassadors.

Peak Lane Grocery Store, Inc. will ensure that all our customers are given first class treatment whenever they visit our grocery store. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

We are aware of the trend in the retail / supermarket and grocery store industry and we are not only going to operate a system where our customers would have to come to our store to make purchase or whatever they want but we will also operate an online store and our customers can order grocery online and they will get it delivered to their houses or any location they want us to deliver the goods to within Orlando.

Peak Lane Grocery Store, Inc. is a family business that is owned by Bernie Vandross and Family. Bernie Vandross has a B.Sc. in Business Administration, with well over 15 years of experience in the retailing / supermarket and grocery store industry, working for some of the leading brand in the United States. Although the business is launching out with just one outlet in Orlando – Florida, but there is a plan to open other outlets all around Florida.

3. Our Products and Services

Peak Lane Grocery Store, Inc. is in the supermarket and grocery store industry and we will ensure we go all the way to make available a wide range of goods and products from top manufacturing brands in the United States and other countries of the world.

We will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our product offerings are listed below;

  • Fruit and vegetables
  • Fresh and frozen meat
  • Dairy products
  • Beverages (including alcohol)
  • Frozen foods
  • Other food items
  • Other non-food items
  • Drugs and health products

4. Our Mission and Vision Statement

  • Our vision is to become the leading brand in the supermarket and grocery store industry in Florida and to establish a one stop grocery store in Orlando and in other cities in Florida.
  • Our mission is to establish a grocery store business that will make available a wide range of goods and products from top manufacturing / production brands at affordable prices to the residents of Orlando, Florida and other cities in Florida where we intend opening of chains of grocery stores.

Our Business Structure

Peak Lane Grocery Store, Inc. do not intend to start a grocery store business like the usual mom and pop business around the street corner; our intention of starting a grocery store business is to build a standard and one stop grocery store outlet in Orlando, Florida.

Although our grocery store business might not be as big as Albertson, Kroger or Publix Super Markets Inc., but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders ( the owners, workforce, and customers ).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Store Manager
  • Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

  • Accountants / Cashiers
  • Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Store Manager:

  • Responsible for managing the daily activities in the store
  • Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
  • Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
  • Interfaces with third – party suppliers (vendors)
  • Controls  goods distribution and supply inventory
  • Supervises the workforce in the grocery sales floor.
  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Help to ensure consistent quality of goods and products on our rack
  • Responsible for the purchase of goods and products for the organizations
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Manages the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Responsible for cleaning the store facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the store facility
  • Handles any other duty as assigned by the store manager.

6. SWOT Analysis

Our intention of starting just one outlet of our grocery store in Orlando, Florida is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Florida.

We are quite aware that there are several supermarket and grocery stores all over Orlando and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Peak Lane Grocery Store, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Peak Lane Grocery Store, Inc.;

Our location, the business model we will be operating on (physical store and online store), varieties of payment options, wide range of products and our excellent customer service culture will definitely count as a strong strength for Peak Lane Grocery Store, Inc.

A major weakness that may count against us is the fact that we are a new grocery store outlet and we don’t have the financial capacity to compete with multi – billion dollars supermarket and grocery store outlets like Albertson, Kroger, Publix Super Markets Inc. and co when it comes to retailing at a rock bottom prices for all their goods.

  • Opportunities:

The fact that we are going to be operating our grocery store in one of the busiest streets in Orlando, Florida provides us with unlimited opportunities to sell our groceries to a large number of people. We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our grocery outlets; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new supermarket, grocery store or retail outlet in same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

Supermarket and grocery store business has been in existence for as long as human started trading goods, but one thing is certain, the supermarket and grocery store industry is still evolving. The introduction of technology and subsequently online grocery cum retail store has indeed helped in reshaping the industry.

It is now a common phenomenon for supermarkets and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their shop to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiency. No doubt data collected from customers goes a long way to help supermarkets and grocery stores serve them better.

Another common trend in the supermarket and grocery store industry is the pricing system. Aside from having varieties of products in a store, one of the easiest ways for supermarket and grocery stores to sell the goods on their racks as fast as they can and keep re – stocking is to ensure that the prices of their goods are a bit lower than what is obtainable in elsewhere.

For example, it is common to see items with prices in this format; $3.99, $99.99 and $199.99 et al as against $4, $100 and $200. Supermarkets and grocery stores also engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

8. Our Target Market

Perhaps the supermarket and grocery store industry has the widest range of customers; everybody on planet earth has one or more things that they would need in a supermarket or grocery store. It is difficult to find people around who don’t patronize supermarket and grocery stores.

In view of that, we have positioned our grocery store to service the residence of Orlando, Florida and every other location our grocery stores will be located all over Florida. We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail a wide range of groceries to the following groups of people;

  • Bachelors and Spinsters
  • Corporate Executives
  • Business People
  • About to wed couples
  • Expectant Mothers
  • Sports Men and Women

Our Competitive Advantage

A close study of the supermarket and grocery store industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other leading supermarkets and grocery stores in Orlando, Florida.

Peak Lane Grocery Store, Inc. is launching a standard grocery store that will indeed become the preferred choice of residence of Orlando, Florida. Our grocery store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Orlando, Florida. We have enough parking space that can accommodate well over 100 cars per time.

One thing is certain; we will ensure that we have a wide range of products available in our store at all times. It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make Peak Lane Grocery Store, Inc. a one stop shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups supermarkets and grocery stores ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Peak Lane Grocery Store, Inc. is in business to retail a wide range of groceries to the residence of Orlando, Florida. We are in the supermarket and grocery industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of durable goods and non – durable goods at affordable prices. We will retail groceries such as;

10. Sales Forecast

One thing is certain when it comes to supermarkets and grocery stores, if your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Orlando, Florida and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the supermarket and grocery industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Orlando, Florida.

Below is the sales projection for Peak Lane Grocery Store, Inc., it is based on the location of our business and other factors as it relates to supermarkets and grocery stores start – ups in the United States;

  • First Fiscal Year-: $50,000
  • Second Fiscal Year-: $150,000
  • Third Fiscal Year-: $450,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Peak Lane Grocery Store, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Orlando, Florida. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the supermarket and grocery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Orlando.

In other to continue to be in business and grow, we must continue to sell the groceries that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Peak Lane Grocery Store, Inc. will adopt the following sales and marketing approach to win customers over;

  • Open our grocery store in a grand style with a party for all.
  • Introduce our grocery store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Orlando, Florida
  • Ensure that we have a wide range of groceries from different brand at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our grocery store
  • Position our signage / flexi banners at strategic places around Orlando
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our bar.

11. Publicity and Advertising Strategy

Despite the fact that our grocery store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our grocery store. Peak Lane Grocery Store, Inc. has a long term plan of opening outlets in various locations all around Florida which is why we will deliberately build our brand to be well accepted in Orlando before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Peak Lane Grocery Store, Inc.;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Orlando, Florida
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Peak Lane Grocery Store, Inc. and the products we sell
  • Advertise our grocery store business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to supermarkets and grocery stores, it is normal for consumers to go to places (retail outlets) where they can groceries at cheaper price which is why big player in the supermarket and grocery industry like Albertson, Kroger and Publix Super Markets Inc. will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with Albertson, Kroger and Publix Super Markets Inc., but we will ensure that the prices of all the products that are available in our store are competitive with what is obtainable amongst supermarkets and grocery stores within our level.

  • Payment Options

At Peak Lane Grocery Store, Inc., Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money
  • Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a grocery store business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in Orlando, Florida – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services ( software, P.O.S machines and other software )
  • Marketing promotion expenses for the grand opening of Peak Lane Grocery Store, Inc. in the amount of $3,500 and as well as flyer printing ( 2,000 flyers at $0.04 per copy ) for the total amount of Grocery Store Business Plan
  • Cost for hiring Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600
  • Cost for Shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months ( salaries of employees, payments of bills et al ) – $60,000
  • The cost for Start-up inventory (stocking with a wide range of groceries) – $100,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for serving area equipment (plates, glasses, flatware) – $3,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase and installation of CCTVs: $10,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our opening party: $7,000
  • Miscellaneous: $10,000

We would need an estimate of $500,000 to successfully set up our grocery store in Orlando, Florida. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Peak Lane Grocery Store, Inc.

Peak Lane Grocery Store, Inc. is a private business that is solely owned and financed by Bernie Vandross and family. They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Peak Lane Grocery Store, Inc. will ensure that all the factors listed above are reinforced on a regular basis and also we will engage in continuous capacity building of our workforce. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner. We have the plans of

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our store: Completed
  • Establishing business relationship with vendors – suppliers of groceries: In Progress

More on Wholesale & Retail

Grocery Business Plan Template & Guidebook

Owning a grocery store can be a rewarding and challenging experience, especially if you are starting from scratch. To make sure that you have the minimum amount of stress and the maximum profitability, you need to craft a detailed business plan. With the #1 Grocery Business Plan Template & Guidebook, you can easily design and create an effective plan that will help you stay on track and exceed your goals. Get ready to take your grocery store to the next level with this ultimate business planning tool!

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Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Grocery Business [11 Steps]
  • 10+ Best & Profitable Grocery Business Ideas [2023]
  • 25 Catchy Grocery Business Names:
  • List of the Best Marketing Ideas For Your Grocery Store:

How to Write a Grocery Business Plan in 7 Steps:

1. describe the purpose of your grocery business..

The first step to writing your business plan is to describe the purpose of your grocery business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a grocery business:

The purpose of our grocery business plan is to provide our customers with a wide variety of quality, affordable groceries in a clean and convenient shopping environment. We strive to create a positive shopping experience for all customers and promote our commitment to providing quality products and services at competitive prices.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Grocery Business.

The next step is to outline your products and services for your grocery business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your grocery business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your grocery business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your grocery business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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business plan for a small grocery store

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a grocery business?

  • Business license
  • Cash register
  • Point of sale (POS) system
  • Refrigeration equipment, such as refrigerators and freezers
  • Scales for weighing produce
  • Grocery bags and other packaging materials
  • Stock shelves and other display units
  • Inventory control software
  • Security system including cameras and alarms

5. Management & Organization of Your Grocery Business.

The second part of your grocery business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your grocery business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Grocery Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a grocery business varies based on many different variables, but below are a few different types of startup costs for a grocery business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your grocery business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your grocery business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your grocery business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

business plan for a small grocery store

Frequently Asked Questions About Grocery Business Plans:

Why do you need a business plan for a grocery business.

A business plan is essential for a grocery business, as it provides direction and outlines the goals and objectives for the business. It serves as a roadmap to guide operations, and helps identify potential risks, opportunities, and areas of improvement. It is also valuable when seeking financing from banks or investors. Additionally, a business plan can help ensure that all necessary steps are taken to successfully start and manage the grocery business.

Who should you ask for help with your grocery business plan?

You should ask for help from a business consultant or a mentor who has experience in the grocery business. You could also seek advice from a Small Business Administration (SBA) representative in your area.

Can you write a grocery business plan yourself?

Yes, it is possible to write a grocery business plan yourself. Depending on the complexity and scope of your plan, it may be beneficial to seek assistance from an experienced business consultant or accountant. Additionally, there are many resources available online or through industry associations and organizations that can provide guidance and helpful advice on how to create a successful business plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Grocery Store Business Plan Sample

This grocery store business plan will review how to start a grocery store business. Opening a grocery store can be fun and fulfilling if you have properly identified the appropriate grocery store business model to implement. Whether you plan to open a small grocery store, a mini supermarket, or a full-scale supermarket, a solid grocery business plan is essential to ensure your success. In this article, we will provide you with an overview of the key components of a grocery store business plan and guide you through the process of creating one.

If you’re considering starting a grocery store business, having a well-thought-out grocery store business plan is crucial to its success. A business plan serves as a roadmap for your business, outlining your objectives, strategies, financial projections, and potential obstacles. Here are some essential steps to consider when creating your grocery store business plan:

Before opening a grocery store, you need to decide on your business model. Will you be starting or opening a small grocery store, a supermarket, or a general store? Each model has different considerations, such as the size of the store, the types of products sold, and the target market.

Knowing your target audience is crucial in creating a successful grocery store business plan. Consider factors such as age, income level, and shopping habits when identifying your target audience. Understanding their needs and preferences will help you select the right products, set appropriate pricing, and design the store layout.

Market research is critical in understanding the demand for your grocery store setup in the area you plan to open. It will help you identify the competition, assess their strengths and weaknesses, and determine the unique selling points of your store.

Your marketing strategy should focus on attracting customers to your grocery store. Determine the best ways to reach your target audience, such as social media, print advertising, or flyers. Plan promotions, such as discounts or loyalty programs, to incentivize repeat business.

Starting or owning a small grocery store requires significant financial investment. Know how much to open or start a grocery store. Plan your finances carefully by identifying startup costs, fixed and variable expenses, and projected revenue. Determine how much you’ll need to finance the business and where you’ll obtain the necessary capital.

The operational plan outlines how your grocery store will function on a day-to-day basis. It includes the store’s hours, staffing requirements, inventory management, and customer service policies.

The store layout is critical in attracting and retaining customers. Consider the flow of the store, the sections and placement of products, and the overall aesthetic of the store. A well-designed layout can help customers find what they’re looking for and increase sales. 

Starting a grocery store requires compliance with numerous legal requirements, including obtaining the necessary permits and licenses, registering for taxes, and complying with safety regulations. Ensure that you understand and comply with all legal requirements.

If you’re considering opening a supermarket, mini grocery, or retail store, the steps outlined above are also applicable. However, there are some additional considerations specific to these types of businesses.

When opening a supermarket, you’ll need to consider factors such as the size of the store, the number of employees required, and the range of products offered. You may also want to offer additional services such as a pharmacy, bakery, or deli to attract customers.

Mini groceries are typically smaller than supermarkets and may specialize in certain types of products such as organic or gourmet foods. When opening a mini grocery, it’s important to carefully consider the product selection, pricing, and target market.

Retail stores can sell a wide range of products, including clothing, electronics, or home goods. When creating a retail store business plan, you’ll need to consider factors such as inventory management, staffing requirements, and marketing strategies. Regardless of the type of business you plan to open, a comprehensive entrepreneurship business plan is essential. It should include market research, financial projections, marketing strategies, and operational plans. A well-crafted business plan can help attract investors and secure financing.

In summary, opening a grocery store, supermarket, mini grocery, or retail store requires careful planning and consideration of various factors. By creating a comprehensive business plan and following the steps outlined above, you can increase the likelihood of success and achieve your entrepreneurial goals.

1.0 Executive Summary

“Jolly Groceries Ltd. ” operating as “Jolly Groceries” (The Company), was incorporated on January 5, 2021, in the state of New York by Neil Stallen and Tim Wilson. Jolly Groceries is a specialty grocery store founded to meet a strong neighbourhood need for quality, Middle Eastern grocery options in the Brooklyn and Downtown New York area. 

The Brooklyn area of Downtown New York currently lacks any good grocers or reliable shops to get fresh or specialty products from the Middle East. Mr. Stallen and Mr. Wilson currently operate another grocery store on the other side of town (Macky Market, 837 Bidwell Street, New York) and regularly talk to downtown residents about their need for a specialty ethnic grocery store in their communities. Aside from offering hard-to-find grocery products in Jolly Groceries, their pricing will be more competitive with 0.5% less mark-up on most international products in the store. 

Mr. Stallen (15 years of grocery experience) and Mr. Wilson (with 10 years) will be co-owners of the store with 51% and 49% share respectively. Their combined experience and leadership will contribute to the success and rapid growth of the Company.  Jolly Groceries’ target customers include Turkish, Iranian, and Arabic immigrants who now live in Downtown New York. They crave the nostalgic tastes of their home country that they can’t find anywhere else locally.  

Jolly Groceries is currently seeking a $250,000 loan under the SBA Loan Program to help with launch activities and essential capital and equipment purchases. The shop plans to open in June 2022.  The Company seeks to contribute to a world where everyone has access to their favourite foods from their home country or region, no matter where in the world they live. These foods from home will be affordable and easy to find or sourced through Jolly Groceries.

2.0 Business Overview

Jolly Groceries is a new specialty ethnic grocery store opening in June 2022 in the trendy Downtown New York neighbourhood of Brooklyn. The store will carry local and international foods from the Middle East and open seven days a week from 9 am to 10 pm to serve the local community and local Middle Eastern Immigrants.

The Company will be a partnership between Mr. Neil Stallen (owning 51%) and his business partner Mr. Tim Wilson (owning 49%). Mr. Stallen currently owns another grocery store (Aria Market) in New York, where Mr. Wilson is the manager. The two partners have a combined 25 years of experience in the grocery industry. 

The store is for the whole community, but the main draw will be for the specialty Middle Eastern products that Aria Market doesn’t have room to stock. It will be physically larger than their Bidwell location, with over 7,000 sq ft of retail space plus 3,900 sq ft of back office, food prep, and inventory storage in the back. 

Jolly Groceries will fill a local need for a local grocery store for residents and tourists alike.  During the summer months, as the tourist population in New York increases, the market expects to see increased demand for their products, which will lead to a growth in sales.  

The Company plans to become a local hub for the local Middle Eastern community. As such, the Company will: 

  • never compromise on freshness
  • always provide friendly customer service
  • Focus on sourcing the best diet-specific foods (including keto and gluten-free products) options for their customers. 

2.1 Industry Overview

The grocery industry is not expected to become obsolete anytime soon. Consumers are looking to get all their everyday grocery staples and specialty items from one place. With the COVID-19 pandemic, many restaurants were shut down, so customers turned to more fresh food and produce, so grocery stores saw a dramatic increase in success and profitability. 

Now, as we’re coming to the end of the restrictions put in place by the pandemic and restaurants are beginning to reopen, the industry is expecting a temporary drop throughout the rest of 2021 as people buy fewer groceries and eat out more. All economic indicators and predictions show this drop to last no more than one to two years before average growth returns for the industry. 

Jolly Groceries keeps a close eye on how consumers’ grocery buying habits are evolving. Consumers are becoming more health-conscious and are looking for healthier produce, organic products, and gluten- or GMO-free groceries. This is a need that Jolly Groceries can cater to. 

2.2 Mission & Vision Statement

Jolly Groceries’ mission is to create a world where everyone has access to their favourite foods from their home country or region, no matter where in the world they live. 

Jolly Groceries’ vision is to become a hub for the Downtown New York community to get fresh local produce and specialty grocery items from the Middle East without travelling far or paying a premium. 

2.3 Goals and Objectives

In terms of business growth, the Company has set the following revenue goals:

  • Earning $200,000 per month by the end of year one
  • +15% growth during year two
  • +25% growth during year three

Jolly Groceries also hopes to become a hub for Middle Eastern immigrants in the neighbourhood. 

2.4 Core Values

Jolly Groceries staff and managers will make all business decisions and day-to-day operations with the Company’s four core values in mind:

  • Customer-focused : Jolly Groceries’ priority is satisfying its loyal customers.
  • Quality : The Company provides quality, fresh produce and offers personalized, quality service that you expect from your neighbourhood grocer. 
  • Compassion : In today’s world, a little kindness can have a considerable impact.
  • Goal-oriented: Jolly Groceries believes that goals are an effective growth strategy in business and personal lives.

2.5 Key Success Factors

The success of Jolly Groceries is dependent on the following key external drivers : 

  • Per Capita disposable income : As the economy begins to bounce back after the COVID-19 Global Pandemic, the unemployment rate will decrease. This will create a situation where families have increased disposable income to spend on specialty and imported groceries. 
  • Consumer Price Index for Food : Food and grocery costs skyrocketed in 2020 during the pandemic. Low oil prices and the depressed value of the American dollar played prominent roles. This index is expected to rise 2.3-3.3% annually for the next five years, parallel to the rise in costs of consumer products in general. 
  • External Competition for Supermarkets and grocery stores : With online grocers (like Amazon) and the increasing number of brick-and-mortar grocery stores, there is often intense competition in this sector. Retailers who offer specialized or niched products (ethnic-focus, vegan, gluten-free) will stand out from the competition. 
  • Population trends : Population has a direct correlation to the success of grocery stores. As of the last available American census data from 2016, New York’s population was estimated at 633,000 people. About 42% are immigrants , and 6.2% are from West Central Asia and the Middle East.  
  • Proximity to key markets : A critical success factor for grocers is opening shops in key neighbourhoods and heavily populated areas . Clear exterior signage and access to parking can provide additional access to food traffic. 

Internal factors that will be pivotal to the success of Jolly Groceries include:

  • Maintaining an unwavering commitment to customer satisfaction
  • Always providing low-price/high-quality products
  • Hiring the right staff to help make the Company a success. 
  • Maintaining good relationships with suppliers and distributors.

2.6 Staffing

Many staff are required to keep the store operational. In their experience operating Aria Market on Bidwell Street in New York, they found most of their qualified applicants through in-store signage. For Jolly Groceries, staff will be recruited the same way.  

A few key staff member positions for the store include:

  • Cashiers : Applicants must demonstrate an ability to work in a fast-paced environment and keep their cool in the presence of customers. Proven success in providing excellent customer service will be critical, and they must have a collaborative spirit to become a great team player. 
  • Cashier and Produce Supervisors : We require store supervisors to have at least three years of experience in a grocery store. This experience means that they understand the inner workings of a grocery store and likely also have valuable leadership skills, which is another requirement for any applicant in this position. 
  • Prep Room and Produce Workers : Applicants for this position require a proven ability to work in a fast-paced environment. They must work well with others and can lift up to 50lbs. 

Staff will be paid between $15.65 and $18 per hour in the first year, $16.25 – $19 per hour in year two, and $17 – $20.50 per hour in year three of operation.

2.7 Management Team

Mr. Stallen started his experience in the grocery industry as a convenience store manager for two years. He went on to be the owner of Aria Market for 15 years. He has experience in all aspects of grocery store operations. 

Mr. Wilson will be the store manager as he has extensive experience as the store manager for Aria Market. He will be paid $60,000 per year in year one, $72,000 in year two, and $78,000 in year three. 

Mr. Tim Wilson

I am an efficient and experienced retail sales manager capable of assessing customer needs, managing a team and preparing staff schedules. I am a fast learner who is good at multitasking, prioritizing tasks and ensuring all targets are met or exceeded. 

Academic Qualifications

  • B.Sc. in Industrial Engineering| University of Isfahan, Iran | 2009-2013.
  • Leadership Preparation Diploma with CO-OP|ISS Language & Career College of BC| 2019.

Work Experience

Retail sales manager | Iran | 2010-2016

  • I managed a successful sales territory that showed consistent sales growth of 20% per year.
  • I was responsible for managing a team of staff in the place.
  • I was responsible for creating employee timesheets and handling requests for time off.
  • I was interviewing new staff and determining their suitability.

Store Manager | Aria Market, New York, US | 2018-2020

  • I liaised with customers and suppliers daily.
  • I am responsible for ordering stock and stock control.
  • We are maintaining the high standards of the place.

3.0 Products & Services

To be competitive in the market, Jolly Groceries will reduce its product mark-up. Competitors typically mark-up grocery products 2x, but the Company will only mark up 1.5%.

It is expected that meat and produce will make up the majority of revenue, at 40% and 25% respectively. General grocery sales will contribute 20% of the total business revenue. Overall sales for the first few months are expected to be slower as Jolly Groceries becomes known in the community. Within six months, the Company plans to double its average monthly revenue to coincide with the busy winter and holiday months. 

3.1 Products

Jolly Groceries will mix local and international (mainly Middle Eastern) produce and grocery products. This includes departments for Halal meat, general grocery, nuts, deli, and bakery.

The Company is planning to stock popular, reliable brands of Middle Eastern grocery items, including: 1&1, San Remo, Sadaf, Krinos, Badr, Golestan 

To offer customers the best possible prices, Jolly Groceries will purchase from several reputable wholesale suppliers, including: Krinos Food, San Remo Rods, M&H, Baloot Bakery, Saman Bakery, Van Whole Produce, Fresh direct

To ensure a good mix of local and imported products, we will also offer locally grown produce, including Ambrosia apples, tomatoes, berries, and beets.

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4.0 Operations

The grocery store will open in June 2022 in the trendy Downtown New York community of Brooklyn.

Business Address : 120 Tanker Street, New York, BC

The owners choose this location due to its proximity to a main transportation route in and out of the downtown core. Its corner location includes large windows to entice and attract people from anywhere in the intersection. 

The purchase of this location includes over 10,700 sq ft:

  • 7,000 sq ft of retail space
  • 800 sq ft office space
  • 1,200 sq ft prep room
  • 2,700 sq ft storage room

4.1 Equipment

In addition to spending $350,000 on renovations to the existing space, Jolly Groceries plans to make the following purchases: 

  • Walk-in cooler and freezer: $18,000
  • Lightning: $14,000
  • Security cameras: $6,000
  • Security alarm system: $7,500
  • Shelving: $80,000
  • Prep room equipment (scales, sealer, label printer, computer): $7,000 
  • Cashier station (software license, computer, scale, printer): $16,000 
  • Freezer (purchase and installation): $32,000
  • Fridge (purchase and installation):  $90,000

4.2 Inventory

The Jolly Groceries location includes 7,000 sq ft of retail space for inventory and a 2,700 sq ft storage space. The stock kept on-site will change seasonally and will be purchased based on demand. 

Initially, the Company will use $180,000 from the SBA Loan Program to purchase inventory for opening. 

4.3 Health & Safety Guidelines

As a grocery store, all employees and Company will always follow WorkSafe NY guidelines, local laws and bylaws, as well as any particular recommendations and regulations by Public Health. This includes:

  • Federal Government food safety laws
  • New York Provincial food safety laws
  • Local municipal legislation

5.0 Market Analysis

The need to buy groceries isn’t going away anytime soon. However, how and where consumers get their produce and groceries is changing. During the global COVID-19 Pandemic, grocery spend increased by 12% as expected. However, the industry is preparing for a -7% dip in 2021 as the economy reopens and many consumers start eating in restaurants again. This drop will be short-lived until 2023 when the market shifts back to a growth phase.

IBISWorld predicts that supermarkets and grocery stores will begin increasing their stock of ethnic foods over the coming years as the immigrant population in US grows:

“In addition to organic foods, IBISWorld expects supermarkets and grocery stores to increase their stock of ethnic foods. US is culturally and ethnically diverse, with a large immigrant population from Europe and Asia. As immigration is expected to be the primary reason for overall American population growth, demand for ethnic foods in US is expected to increase over the next five years. Consequently, industry participants that devote more retail space to ethnic food products are anticipated to outperform their competitors over the coming years.” IBISWorld

Supermarkets & Grocery Stores in US (NAICS Report 44511CA)

Industry profits are expected to remain relatively stable over the next five years. A key driver for future earnings in this market is the projected increase in consumer’s disposable income. In addition, Americans are becoming more health-conscious. There is increasing demand for specialty produce and products to cater to niche foods, high-end foods, organic items, gluten-free, and non-GMO foods. These products often come with a higher sticker cost, so as disposable income increases, so will spending on these items. 

5.1 Competition

business plan for a small grocery store

IGA Food Stores https://www.igastoresbc.com/  

business plan for a small grocery store

Nesters Market https://www.nestersmarket.com/  

business plan for a small grocery store

Choices Markets https://www.choicesmarkets.com/  

5.2 Competitive Advantage

One of Jolly Groceries’s most significant advantages is that its prices are lower than most of the Company’s competitors. Competitors mark up most products by 2x, whereas Jolly Groceries will only be 1.5x. This extra 0.5 % savings can be passed on to customers. 

Other key differentiators include:

  • Always fresh produce : If it’s not fresh or expires before it’s purchased, it will be taken out of the store’s retail area. 
  • Unique Middle East Products : The Company plans to sell specialty Middle East grocery products that you can’t find anywhere in Downtown New York. 
  • Focus on Quality : The Company will provide high-quality fresh produce and provide quality customer service as the neighbourhood grocer. 

5.3 Risk Analysis

Risk: In a business that provides fresh produce and groceries, rodent control is paramount. Rodents on the premises could mean being shut down by Public Health and could cause health issues. 

To mitigate this risk, rodent traps will be installed in inconspicuous areas of the shop, and fresh produce will be covered overnight.

Risk: The summer months and November through December are commonly busy times for grocery stores. Jolly Groceries expects to see higher revenue during these months. In the lower revenue months, the Company could experience cash flow irregularities. 

To mitigate this risk, extra profits from the busier months will be saved to cover costs during the slower months if necessary. 

Risk : Retail stores are at risk of being hit by vandals and thieves. Stolen goods and damage to the property can be expensive and tarnish the reputation of the business. It can also put the safety of staff and customers at risk. 

To mitigate this risk, Jolly Groceries is installing state-of-the-art security cameras and alarm systems in the shop. These measures are likely to deter or eliminate any thefts or break-ins. 

Risk : Improperly managed stores risk stock building up faster than it can be sold. Excess stock not only creates a mess in storerooms but can also expire more quickly than it can be sold, leading to un-saleable merchandise and a loss of profits. 

To mitigate this, the Company is using the expertise of both partners who understand the buying cycles of grocery products to reliably predict when to reorder products to minimize overstocking and storage complications, especially when it comes to fresh groceries and produce. 

6.0 Sales & Marketing Plan

The Brooklyn area of Downtown New York, where the shop will be situated, has a growing Iranian population. People and families from throughout the Middle East (including Turkish, Iranian, and Arabic) also live in the nearby neighbourhoods of Olympic Village and Chinatown. The store’s primary target customer will live within 20 km from the store, but those from outlying communities who come into the city for work may also stop by for groceries on their way to or from work. 

As much as they love their new home in the US, they have a deep love of the food and grocery products from their home countries. And, when they have relatives visiting from back home, they want to show them that New York has some of their favourite foods.

Some of the foods they find challenging to buy in New York include some authentic dried fruits, dates, spices, herbs, teas, and fresh vegetables. Now that the pandemic is nearly over, their disposable income is increasing, and they can afford to get these specialties from the grocery store again. 

Family is a key value for Jolly Groceries’ target customers. They enjoy eating great food with their friends and family. They may also want to introduce Middle Eastern specialty meals and foods to their American friends. 

The customers living in Brooklyn are also craving more local choices for fresh produce, regardless of their ethnicity. The store will cater to that need in the local neighbourhood. 

6.1 Key Channels

While a large portion of Jolly Groceries’ customers will be walk-ins who pass by on the street from the local neighbourhood, the Company will also be engaging in several marketing tactics to attract customers and keep them up-to-date about the business. 

Social media will be a primary channel, and Jolly Groceries will start with a Facebook Business Page and an Instagram account. The primary goal of these channels is to build up a sense of community by sharing valuable information about the store and community. Mr. Wilson will manage these accounts.

Jolly Groceries will also create a Google listing, so the Company appears on Google Maps. The Company will run Google Ad campaigns to target more specific and localized demographics. 

Print flyers and ads will be created and distributed through US Post to local residences in Jolly Groceries’s target neighbourhoods. 

6.2 SWOT Analysis

Have questions looking to get started, 7.0 financial plan, 7.1 income statement .

business plan for a small grocery store

7.2 Cash Flow Statement

business plan for a small grocery store

7.3 Balance Sheet

business plan for a small grocery store

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Table of Contents

1. conceive a vision for your grocery store, 2. determine what products you want to stock in your grocery store, 3. choose the right grocery store equipment and systems, 4. find the right location for your grocery store, 5. market your grocery store, 6. crunch the numbers, 6 tips to develop a comprehensive grocery store business plan.

Did you know that crafting a formal plan is a major predictor of success for small businesses? 

In fact, entrepreneurs who took the time to create a plan for their business were 16% more successful than entrepreneurs who did not. That’s a significant difference in a market where almost half of all small businesses close their doors within the first two years of opening. 

Now that you’ve decided to throw your hat in the small business ring, it’s time to create your grocery store business plan . To give your grocery store every possible chance to thrive, you’ll need to develop your vision and determine precisely what you need to do to make your grocery store a household name. 

This guide will walk you through exactly how to create your grocery store business plan, carving out a path of success for your small business from the very beginning. 

The first step to creating your grocery store business plan is something you’ve probably already done — imagining what you want your grocery store to be like. 

In this phase of the grocery store business plan process, simply spend some time dreaming about your grocery store. Who do you want to serve? What do you hope to offer to your community? How do you want your customers to feel when they visit your grocery store?

The best way to develop your vision for your grocery store is to determine what needs are currently unfulfilled by your neighborhood’s current grocery landscape. For example, your area may have big box stores offering general groceries, but there could be an opening in the market for a specialty grocery store offering unique goods that aren’t easily found elsewhere. 

Here are a few specialty grocery store ideas to help you start thinking creatively: 

  • An organic grocery store offering health foods and certified organic groceries
  • A grocery shop catering to specific dietary needs like vegan, vegetarian, or gluten-free
  • A butcher shop offering fresh meats cut to order
  • A deli offering meats and cheeses by the pound and charcuterie supplies
  • A grocerant , which is a cross between a grocery store and a quick-service restaurant

After you’ve spent some time imagining what type of grocery store you’d like to open, the next step is to think about what kinds of items you’d like to offer. 

In your grocery store business plan, you’ll need to outline the products you plan to carry, where you intend to source them , how much they will cost, and the prices you plan to sell them for. 

You may also want to consider changing your offerings seasonally to create demand for limited-time products and give customers a reason to come back to see what’s new. Factoring in seasonality will make your grocery store business plan even more comprehensive.

To get started on this part of your grocery store business plan, it can be helpful to do some research by visiting other grocery stores and seeing what types of products they offer, identifying vendors from which you might source your products, and getting a rough idea of the margins on commonly-stocked grocery items. 

Once you’ve identified the types of products you plan to sell in your grocery store, you’ll need to determine what tools and equipment you’ll need to keep your grocery store running smoothly. 

By including equipment in your grocery store business plan, you’ll be able to more easily calculate the initial and ongoing costs associated with opening your grocery store. 

Here’s a list of the basic equipment you’ll need to get your grocery store off the ground: 

  • Shelving to display your products along the aisles
  • Refrigeration units and freezers
  • Shopping carts or baskets
  • Signage to help customers navigate your store
  • Scales for products sold by weight

Choosing the right point of sale system is also a critical step in putting together your grocery store business plan. A grocery-specific POS system can be a valuable tool in keeping your business operating as efficiently as possible. 

IT Retail, for example, is an all-in-one POS solution designed specifically for grocers with all the features you need to get your grocery store up and running — including convenient online grocery options, powerful inventory management tools, and more. 

To learn more and customize this essential piece of your grocery store business plan, check out the IT Retail Build and Price tool . 

IT Retail guide to POS hardware

In your grocery store business plan, you’ll need to choose a few options for your new business’ location, taking into consideration the pros and cons of each. 

When evaluating location options for your grocery store, you should assess the demographics of each area, how much foot traffic the location gets, and how easily your customers will be able to access it. It’s also crucial to account for the rent prices of each location and what fits best into your budget. 

It’s important to note that all locations will have upsides and downsides, which is why it’s so important to choose one that’s well-suited to your grocery store’s unique needs. For example, a location downtown will see lots of daily foot traffic, but the people walking by might not necessarily be buying groceries. 

Now that you’ve spent so much time ironing out the details of your grocery store, you need to find customers! In this portion of your grocery store business plan, you’ll need to determine how to bring new customers into your store and how to encourage customer loyalty through marketing . 

Along with bringing people through your grocery store’s doors with grand opening celebrations, sales, and events, you’ll also want to consider how to keep customers coming back over and over again. 

A customer loyalty program is an excellent way to build a solid customer base that’s excited to shop at your store. To keep them coming back, you can offer rewards for spending more at your store or offer exclusive deals and discounts to customers who join your loyalty program. 

We’ve reached the most important part of your grocery store business plan: the financials. After you’ve determined where your store will be located, what types of equipment you’ll need, what kinds of products you plan to offer, and other costs like employee pay and utilities,  it’s time to do the math to determine how profitable your grocery store will be. 

Here are a few essential calculations you’ll need to run: 

  • Initial Investment : This is the total amount you’ll need to spend to get your grocery store started, including the purchase of necessary equipment, your business license and fees, and initial inventory. 
  • Operating Expenses : This includes all of your recurring expenses, such as rent, utilities, wages, inventory, and advertising. 
  • Sales Projections : For this calculation, you’ll need to approximate your revenue. 
  • Break-Even Analysis : The success of your grocery store hinges on this calculation. At the break-even point, your business’ revenues equal your expenses, and your grocery store begins to profit. 

Once you open your business, a robust POS system can help you keep track of these metrics and gauge the success of your grocery store over time. Schedule a personalized demo with our grocery store industry experts today to learn how IT Retail can bring your grocery store business plan to fruition. 

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business plan for a small grocery store

Growthink's Ultimate Business Plan Template

The world's #1 business plan template.

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Grocery Store Business Plan Template

The world’s #1 grocery store business plan template — it’s the quickest and easiest way to create a winning grocery store business plan, period.

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  • Quickly & easily finish your business plan
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  • Increase sales & profits
  • Trusted by more than 100,000 businesses
  • Zero learning curve
  • 365-day 100% money back guarantee
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  • 365 days of free customer support
  • “Insider Secrets to Raising Capital” ($299 value) included FREE
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  • … and much more!

business plan for a small grocery store

It Took Us 17 Years to Create the Ultimate Grocery Store Business Plan Template for You

Hi, I’m Dave Lavinsky, the co-founder and President of Growthink.

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I’m honored and flattered to have been recognized as the world’s foremost business planning expert by BusinessWeek, Forbes and others.

Seventeen years ago we started writing business plans for entrepreneurs, executives and business owners like you.

During this time, we’ve helped over 100,000 entrepreneurs and businesses achieve great success.

Using this vast experience, we have created and constantly refined Growthink’s Ultimate Grocery Store Business Plan Template to be the hands-down quickest and easiest way to create a professional Grocery Store business plan that allows you to raise capital and build a strategically sound business.

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INCREDIBLE FEATURES

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You can finally create a professional Grocery Store business plan in less than 1 day thanks to these powerful features of Growthink’s Ultimate Grocery Store Business Plan Template:

business plan for a small grocery store

Simply Fill in the Blanks

We’ve created simple, fill-in-the-blank exercises that guide you through all the key questions your Grocery Store business plan must answer.

And we give you samples for every section of your plan.

Just type your answers directly into our template and you’re done!

business plan for a small grocery store

Automatic Financials

Simply type in some numbers, like your salary and expected growth, and our template automatically calculates your complete 5-year financial projections.

You’ll have your Income Statement, Balance Sheet, Cash Flow Statement, and multiple charts and graphs completed in minutes.

business plan for a small grocery store

Turn Your Ideas to Reality

If you don’t have an action plan for executing on your ideas, they’ll never materialize.

That’s why Growthink’s Ultimate Grocery Store Business Plan Template includes an Operations Plan section.

This section takes you through our proven and proprietary process for creating an Operations Plan that will transform your ideas into reality.

business plan for a small grocery store

Improve Your Strategy

Growthink’s Ultimate Grocery Store Business Plan Template helps you build a strategically sound business.

It guides you through key questions about your company, marketing and operations strategies, and gives you tons of ideas for improvement.

For example, in the Marketing Plan section, you’ll see several of the best marketing tactics to get new customers.

business plan for a small grocery store

Expert Answers

Our Ultimate Grocery Store Business Plan Template “Members Area” gives answers to all your questions, plus access to our amazing customer support team.

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Raise Money Faster

The content and format of our Ultimate Grocery Store Business Plan Template is tailored to the wants and needs of investors and lenders, so you raise more funding faster.

Our formula works wonders — our clients have raised over $2.5 BILLION!

business plan for a small grocery store

Lifetime Access

Once you purchase Growthink’s Ultimate Grocery Store Business Plan Template, you have lifetime access to use it for any Grocery Store business in which you’re involved, now or in the future.

There are no recurring or monthly fees for our template, just a one-time fee.

business plan for a small grocery store

Zero Learning Curve

There’s no software to learn or install.

You simply download, personalize & print our Microsoft Word® and Excel® compatible Ultimate Grocery Store Business Plan Template. And it works flawlessly on both PCs and Macs.

This is yet another way you save precious time!

365-Day Money-Back Guarantee!

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Here’s our promise: Purchase today 100% risk-free because Growthink’s Ultimate Grocery Store Business Plan Template comes with a full 365 Day 100% Money Back Guarantee.

If for any reason you are not delighted with your purchase, simply contact our friendly support desk and you will be promptly given a full refund… No questions asked!

Plus 2 Great Free Bonuses – Yours Free

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Raise Funding in a Flash

When you order, we give you instant access to “Insider Secrets to Raising Capital” ($299 value) for FREE.

This program includes 15 expert interviews (both audio recordings and transcripts) we conducted with top investors, lenders and entrepreneurs who have raised funding.

The interviews teach you the keys to raising funding and the critical mistakes to avoid.

$299 Value – Yours FREE

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Fast-Track Your Growth

We not only help you quickly and expertly finish your business plan, but we help you grow a thriving business.

We do this by giving you FREE instant access to our renowned “Productivity Secrets for Entrepreneurs” course ($197 value).

This program gives you the precise techniques the world’s most successful business executives use to achieve amazing success in less time than you’d ever think imaginable!

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Frequently Asked Questions

Below are answers to your most frequently asked questions:.

Immediately upon purchasing Growthink’s Ultimate Grocery Store Business Plan Template, you will be taken to our Member’s Area where you can instantly download our template and begin working on your business plan.

If for any reason you are not delighted with our product, simply contact our friendly support desk and you’ll be issued a full refund. You have an entire year to request a refund if desired.

Unlike other software that charges you a fee month after month after month, you only pay once for Growthink’s Ultimate Grocery Store Business Plan Template and you own it.

You can create an unlimited number of business plans with Growthink’s Ultimate Grocery Store Business Plan Template. Once you purchase it, you have lifetime access to use it for any business in which you’re involved, now or in the future.

Yes, Growthink’s Ultimate Grocery Store Business Plan Template works flawlessly on both PCs and Macs.

Growthink’s Ultimate Grocery Store Business Plan Template is designed for both established Spas and startups.

Yes , you can! Anyone can easily follow our basic instructions and create a great business plan quickly and easily. Plus, my expert team is available to help you if you have any questions.

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business plan for a small grocery store

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Grocery Store Business Plan Template [Updated 2024]

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Grocery Store Business Plan Template

If you want to start a Grocery Store or Supermarket business or expand your current Grocery Store business, you need a business plan.

The following Grocery Store business plan template can be used to create a grocery store business plan, supermarket business plan, or a small grocery store business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Grocery Store business plan:

Grocery Store Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Click below to see each section of our free grocery store business plan template. You can also click here to get our small grocery store business plan pdf .

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Table of Contents

6 mistakes to avoid: your small grocery store business plan, 1. not writing a business plan, 2. you don’t have a clear business model, 3. failure to estimate your financial needs, 4. you don’t do enough research, 5. you forgot to create a marketing plan, 6. you don’t make use of it, factor a modern point of sale (pos) system into your business plan, small grocery store business plan: 6 major mistakes to avoid.

If you’re feeling overwhelmed at the thought of writing a business plan, this might put your mind at ease.

Paula Nelson, business pioneer and speaker, once said, “The best business plans are straightforward documents that spell out the who, what, where, why, and how much.”

Keep it simple and start with quality in mind. Putting quality first is a solid strategy when writing a business plan. You’ll have a document you can show anyone, and they’ll understand what you’re trying to accomplish and what your path is to get there.

A successful small grocery store might be a labor of love. You might notice a gap in the market, or perhaps you’ve always wanted to have your own business. Whatever the reason, you need a quality business plan to secure a loan or funding, and to use as a blueprint for opening and running your store.

We want you to succeed, so we’ve highlighted six mistakes you should avoid when writing your business plan. Let’s dive in!

Every business needs a plan. Grocery stores are no exception. Think of a business plan as a snapshot of your grocery store today and where it will be in five years. You need a plan to lay out your business goals and the strategy you’ll use to reach them.

Lenders need to know how you will make your store profitable to secure a loan or funding. What kind of research will you do? From market research to demographics and location, you’ve got to cover all your bases and leave nothing to interpretation.

With a business plan, you not only lay out your goals and vision to others, but you can also use it as a roadmap for yourself. You’ll identify your target customers, develop a marketing plan, and detail financial projections. You’ll know the milestones you plan to reach, and set benchmarks along the way.

Ready to get started? Great! But before you do, make note of the following mistakes to avoid when creating your grocery store business plan.

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OK, this is an obvious one, and we’ve just told you to go and write a business plan. But would you be shocked to know that many small business owners start their business as an extension of a hobby, or think it’s easy to start a business and don’t write a plan? Yet, companies that plan grow 30 percent faster than those that don’t.

Any small business needs a plan. Without a thorough and detailed roadmap, you’re leaving yourself open to mistakes and costly errors. Be smart about it, though. What matters is the kind of planning you do. A business plan just for the sake of it is time wasted.

It also matters when you start writing your business plan. You can’t rush it. You should be developing your plan as soon as you start talking to potential customers and looking for funding. Don’t guess what your customers need; learn by talking to them first.

Build a grocery store, and they will come, right? It’s not that simple.

What is your location? Does it need another grocery store? If you’re planning on positioning yourself as a local store, you need to know the demographics of your neighborhood.

Based on that research, what will you sell? Do you want to specialize in something? Are there specific communities in your area that need a store to cater to their needs? You might open a store that focuses on serving the Asian population.

You want your store to make a profit. It can only do that if it’s set up the right way – for your customer demographic, your location, and the needs of your customers.

How do you plan on generating revenue over and above your expenses? Are you prepared for low profit margins? What will you do to mitigate that? These questions might feel overwhelming, but with a detailed plan, you’ll spend wisely and come up with creative ways to turn a profit.

Do you need a business plan to attract investors? For a business loan? Think through everything you need for your grocery store that you’ll need funding for, such as:

  • Site preparation and modifications
  • Initial equipment purchasing
  • Covering expenses of the first year of operations

Other startup costs include initial inventory, insurance, building repair, maintenance equipment, and more. It’s not possible to overthink expenses. Plan for everything to ensure you don’t miss any and avoid surprises once you’re open.

Also, consider your financial projections. What are your revenue goals? What’s your estimated profit margin? Do you know how to calculate it? Think about cash flow statements, balance sheets, and income statements. If you need help with financial projections, speak to your accountant. 

If you don’t want to use an accountant, you could work with accounting software providers like QuickBooks to manage income and expenses and keep track of the financial health of your store.

You can’t create an effective marketing strategy for your store without knowing your target market, and your target market isn’t “everyone” just because you’re a grocery store.

You still need to take into consideration demographics and location. For example, even something as trivial as opening hours might differ depending on your location and the demographic. Do you plan to stay open later? Open earlier in the morning? Will you provide coffee facilities and fresh food? In affluent areas, you might stock organic, natural food for which you can charge a premium.

And as we mentioned above, which communities do you serve in your location? Clearly understand your customers and how your store will meet their needs. Perform an industry analysis and tie that to the demographic. For example, Generation X has more disposable income – and might pay more for better quality products.

Lastly, who are your competitors, and how will you differentiate yourself from them? Think about your competitive advantage and lean into it.

With the “business side of things” taking up much of your capacity, it’s easy to forget how you’ll attract customers to your store. But you need a marketing strategy.

Marketing strategies vary depending on your location, demographics, and budget. When first opening your store, you’ll need to create awareness. You might take out full-page ads in local newspapers, you could have a grand opening event, or you could focus on building an online presence. Think about where your potential customers hang out.

It wouldn’t be a bad idea to bring on a team with experience in marketing retail stores and work with them to develop a strategy. Don’t forget to project your marketing efforts’ return on investment (ROI).

Related: 5 Marketing Resources for New Business Owners

If you spend months creating your business plan to secure funding or a loan and then never use it again, you’re wasting it . It should be an evolving document. You can edit and add to it as you move along the process of opening your store.

Think about your mission statement and the vision you have for your store(s). What are your goals? They might change over time, but you must track your progress and hit benchmarks. Without your plan, you might forget your targets and coast along without genuinely knowing your numbers. It’s also rewarding to set milestones and reach them – from securing funding to finalizing the lease and your grand opening.

Included here might be your plan for operations:

  • Who will operate the store?
  • How will you manage employees?
  • Who will be in charge of bookkeeping, payroll, and taxes?

As your store evolves, your operations will, too. 

Consider the equipment you’ll need to succeed when opening your grocery store.

Our complete point of sale solution is customized to grocery stores. We make inventory management a breeze with an unlimited database of items, carton and case break inventory counts, and loss prevention features. It’s easy to manage employees and payroll, and you can keep customers happy and coming back for more with coupons, mix and match pricing, and loyalty programs.

We can help bring your business plan to fruition. Want to know how our POS system will work for your grocery store? Schedule a custom demo !

Then, use the build and price tool to build your dream POS system and get a quote.

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Here's the Business Plan Template's Table of Contents :

1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Start-up Summary Table: Start-up 3.0 Products and Services 4.0 Market Analysis Summary 4.1 Market Segmentation Table: Market Analysis 4.2 Target Market Segment Strategy 4.3 Service Business Analysis 4.3.1 Competition and Buying Patterns 5.0 Strategy and Implementation Summary 5.1 Competitive Edge 5.2 Marketing Strategy 5.3 Sales Strategy 5.3.1 Sales Forecast Table: Sales Forecast 5.4 Milestones Table: Milestones 6.0 Management Summary 6.1 Personnel Plan Table: Personnel 7.0 Financial Plan 7.0 Financial Plan 7.1 Start-up Funding Table: Start-up Funding 7.2 Important Assumptions 7.3 Break-even Analysis Table: Break-even Analysis 7.4 Projected Profit and Loss Table: Profit and Loss 7.5 Projected Cash Flow Table: Cash Flow 7.6 Projected Balance Sheet Table: Balance Sheet 7.7 Business Ratios 7.7 Business Ratios Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Grocery Store Business Plan Market Analysis Summary Sample

Mountainair, NM is located approximately 70 miles from Albuquerque and 90 miles from Santa Fe, which is appealing to many home and property buyers who prefer country charm while being close to certain amenities.  Mountainair and the surrounding community consist of a diverse population.  In the 1950s/60s Mountainair was noted as the Pinto Bean capital, but due to drought and limited annual rainfall, the pinto bean farms have dwindled over the years.  A number of cattle and a few sheep ranches make up the majority of the surrounding community.  Mountainair has a local artist community, which attracts tourists and surrounding residents to the gallery and the annual Sunflower Festival.  Deer Canyon Preserve is a development on the outskirts of Mountainair with approximately 300 building sites for sale.  The development has attracted retired executives from around the US, who are building $500K + homes.  The remainder of the local community is primarily the lower socioeconomic status and requires government assistance for daily living expenses.  Surrounding communities of Punta de Agua, Manzano, Willard, Tajique, and Torreon commute to Mountainair to conduct business.

Mountainair residents - This segment consists of the permanent residents with an average household size of 2.5 people.  The age ranges from infants to retirees with 57% being age 25 and older. Their average household income is $29,072.   

Punta de Agua residents - This segment consists of the permanent residents with an average household size of 3.1 people.  The age ranges from infants to retirees with 58% being age 25 and older. Their average household income is $27,777. 

Tajique residents - This segment consists of the permanent residents with an average household size of 3.1 people.  The age ranges from infants to retirees with 53% being age 25 and older. Their average household income is $38,453. 

Willard residents - This segment consists of the permanent residents with an average household size of 2.5 people.  The age ranges from infants to retirees with 71% being age 25 and older. Their average household income is $28,642. 

Torreon residents - This segment consists of the permanent residents with an average household size of 4.1 people.  The age ranges from infants to retirees with 35% being age 25 and older. Their average household income is $27,976. 

Manzano residents - This segment consists of the permanent residents with an average household size of 3.2 people.  The age ranges from infants to retirees with 60% being age 25 and older. Their average household income is $18,904. 

All market segments visit the store regularly for the grocery needs.  COMPANY NAME is open year round for the customer's convenience. 

With the economic downturn, real estate development has been extremely slow.  New Mexico is a prime area for green energy development. 

In 2009, a wind turbine farm was created just 15 miles from Mountainair, which created several temporary jobs and greatly benefited the community.  There will be another green energy firm developing later in 2010 and will provide approximately 30 permanent jobs for Mountainair and outlying community residents.  This new project and the short distance to Albuquerque and Santa Fe will attract potential families and increase the number of new residents in the community for a long time to come. 

  Table: Market Analysis

4.2 target market segment strategy.

Most residents in the target segments have become accustomed to driving to Belen, Los Lunas, or Albuquerque for most of their grocery, hardware, and other needs.  The larger chain stores such as Wal-Mart, Albertsons, etc. have attracted residents because of product selection, cost, one stop shopping, etc.  COMPANY NAME is used primarily as a secondary store for such items as a gallon of milk, bag of flour, or a loaf of bread.

When the owners purchased the COMPANY NAME in 2007, they immediately identified an eclectic community with a variety of needs such as, high end, gourmet, natural, organic, name brand, and low cost items.  It is challenging to identify the right mix of products to attract this eclectic audience, which is proof in and of itself there is a definite need for a local grocery store.  The significant increase in annual sales is a clear indication that the market has no difficulty attracting customers.  Once the local developments begin to accelerate, it will change the dynamics of the community and bring in new residents, therefore; the business will need to change and to accommodate the new residents for continued success.  

All market segments are equally important to the success of the store and must be targeted as segments that demand a marketing strategy.

4.3 Service Business Analysis

COMPANY NAME seeks to be a one stop shop for the local community, whether it be copying, faxing, shipping, or just daily shopping, we want local residents to know that we will be able provide for their diverse needs in a store with them in mind.

4.3.1 Competition and Buying Patterns

The customer base of COMPANY NAME is very diverse in that there is a group of general customers that just purchase store brand and national brand products, another group high end customer who request select gourmet products, such as capers, anchovies, specialty sugars, and the like and the cost for these items is approximately $150.00/month, and finally healthy choice customers who request a selection of natural/organic products, the cost for these items is approximately $2000.00/month.  In order to maintain our customer loyalty base and continue to increase sales revenue, we make these products available.  The community has become accustomed to these products and expects them to continue. 

Depending upon the size of the community, there may be several stores to choose from.  Larger communities, such as Albuquerque, have several larger chain grocery stores as well as smaller specialty/gourmet stores, whereas, a small community may have a single grocery store, or possibly two stores to choose from.

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Why groceries are so expensive — and how consumers may start to see relief

People shop at a supermarket

High inflation  is subsiding, but many Americans have yet to see relief from elevated prices at the  grocery store .

“Grocery prices skyrocketed during the pandemic, and in many cases, they’ve kept going up, even though the pandemic is over,” Sen. Elizabeth Warren, D-Mass., said at a Wednesday  Senate hearing .

Shoppers may be infuriated to find certain grocery products, such as a pound of chicken breasts or a loaf of bread, go up from one week to the next, Warren said.

And they may be frustrated to find other products, such as a box of cereal or a package of spaghetti,  come with fewer servings  for the same price, she said. That trend is known as  shrinkflation .

Lawmakers are divided on what has prompted those elevated prices.

“Grocery prices are up because of good old-fashioned corporate price gouging,” Warren said. “And they can gouge consumers on prices because there’s only a small number of companies controlling every level of the food chain.”

Sen. John Kennedy, R-La., blamed government spending under President Joe Biden.

“When you spend this kind of money, you’re going to have inflation,” Kennedy said.

A recent Harris poll found that almost 3 in 5 Americans think the country is in an  economic recession  — even though  it is not  — with inflation a top concern.

“Inflation is coming down, but prices remain elevated,” said Mark Hamrick, senior economic analyst at Bankrate. “As long as prices are elevated, that means that affordability challenges persist.”

Where consumers may see signs of relief

One measure of inflation, the consumer price index, shows the  food index was flat  in April compared to the prior month.

Yet over the past 12 months,  food was up 2.2% .

Certain categories,  such as apples and eggs , have declined over the past year. Other items, such as juices and drinks and beef roasts, are up.

“I’m seeing a little bit of a light at the end of the tunnel, where it seems like the prices for some items are decreasing or flattening,” said Trae Bodge, a smart shopping expert at TrueTrae.com.

Still, for some households, the long-term higher food prices may be leading to financial stress. New research from the Urban Institute shows Americans may be  saddled with debt  after turning to credit cards, buy now pay later programs and payday loans to pay for groceries.

Food insufficiency — where households sometimes or often do not have enough to eat — is  more prevalent  for families with less than $50,000 in income and Black, Hispanic, disabled and younger adults, as well as parents living with children under 18, a recent Federal Reserve well-being survey found.

Some brands are stepping up their efforts to make food more affordable.

This week, Target announced plans to  lower prices  on about 5,000 items, including bread, fruit, vegetables, milk and meat.

As fast food prices rise,  McDonald’s  and  Wendy’s  are also adding lower-price options to their menus.

How to save money on groceries

To get the most out of grocery store trips, experts say it’s best to have a strategy.

“It’s a good opportunity to create smart shopping habits,” Bodge said.

Where possible, consumers can shift their purchasing habits — to eat at home rather than dine out or buy chicken instead of beef — to limit the effects of rising costs, Hamrick said.

“There is a range of opportunities to make choices and to substitute at lower prices and to get better value,” Hamrick said.

Visiting different retailers — both in person and online — may help to capitalize on sales and find the best value available.

If a store has a loyalty program, sign up for it to make sure your purchases are eligible for discounts or rewards, Bodge said.

Switching over to store or generic brands can also provide meaningful savings. Buying products in bulk may help save up to 40%, she said.

Certain websites and apps help make shopping more efficient.

Coupon sites like CouponCabin may provide discounts for ordering groceries online. Flashfood may provide alerts to deals on overstocked grocery items. Martie also provides offers on deeply discounted items.

“If you combine all of those things, you can save significantly on your groceries,” Bodge said.

The method of payment at the checkout counter may also lead to more savings, specifically concerning cash-back rewards through credit cards, she said. To effectively use those perks, it’s important to maintain a balance you can pay off each month.

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GROCERY STORE BUSINESS PLAN OUTLINE

  • Grocery Store Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix

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business plan for a small grocery store

Independent stores and grocery alternatives see sales boost amid Loblaw boycott

As the month-long boycott of Loblaw-owned stores wears on, small independent food retailers and alternative grocery options say they're seeing a boost in traffic and sales.

At Forage Market in Edmonton, sales rose 57 per cent during the first half of May, compared with the same period a month before.

  • Here are the Canadian cities with the highest and lowest grocery prices

"It's just awesome that people are actually putting thought behind where their food comes from," said business manager Courtney Hanak.

Forage Market is like an online farmers market: it hosts local vendors selling meat, produce and more, and warehouses their products so customers receive everything they order in one shipment.

The boost in sales could help Forage act on its plans to expand to Calgary sooner, said Hanak.

She hopes that shoppers' interest in buying from local and smaller companies continues beyond May.

"Is this just going to be something that's too good to be true? Maybe we're just having a really good few weeks, and then it'll go back."

After a Reddit group created to complain about Loblaw and the other major grocers gained thousands of members, talk of a boycott started to gain traction earlier this year as consumers grew increasingly frustrated with high food prices and industry concentration. The organizers planned a boycott of all Loblaw-owned stores in May.

Loblaw chairman Galen Weston, as well as the company's chief executive Per Bank, pushed back on what they called "misguided criticism" at the company's annual meeting May 2.

Loblaw has said it's not responsible for food inflation, and that it has been trying to mitigate rising prices by pushing back on price increase requests from suppliers.

Last week, the grocer said it's ready to sign on to a voluntary grocery code of conduct, an agreement meant to level the playing field for suppliers and smaller retailers.

Some of the food retailers seeing a boost from the boycott as shoppers look for local options are grocery co-operatives, an alternative model where the store is owned by members -- in many cases, by customers.

Steep Hill Food Co-op in Saskatoon has seen an uptick in membership this month, which has helped the organization in a big way.

The area's main grocery store closed down two years ago and in recent months, the co-op has been expanding its wares to include more conventional fare alongside the fair-trade and organic products it's known for, manager Amielle Christopherson said.

"We have started pivoting a bit to ... keep our doors open," she said, "and to be doing so by meeting the needs of the people in this neighbourhood."

That pivot had already helped increase membership, said Christopherson, but in the last week of April, growth really ramped up.

"We're selling two or three memberships a day," she said. "And it was not like that before."

Christopherson thinks joining a co-op can help people gain a much-needed sense of community.

"Especially around food, it's so central to our lives," she said. "And so those two things meld really well together."

Karma Co-op in Toronto also saw a surge in membership after the boycott began. The co-op said in a May 10 press release that the organization had already seen new members joining in record numbers, with month-over-month growth of more than 50 per cent, making 2024 the co-op's biggest year for recruitment.

In the past several years, apps and websites offering new models for buying groceries have popped up. Those companies are also seeing customers increasingly showing interest.

Odd Bunch is one of those. The company sends customers boxes of produce and fruit deemed not good-looking enough for retail stores, saving shoppers money while also avoiding food waste, said CEO and founder Divyansh Ojha: "It really is a win-win situation."

The service started in London, Ont., and expanded rapidly across the province.

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In May, sign-ups to Odd Bunch have been "above and beyond" normal numbers, said Ojha -- between 60 to 70 per cent higher traffic and conversions in the first week of May compared with a year earlier.

"People are at the very least wanting to try out an alternative," he said.

But it's important that the company finds a way to sustain that interest past May, he added.

Tre'dish, another grocery delivery service, sells groceries directly from producers to consumers. Its boxes offer up to 30 per cent average savings compared with a traditional grocer, said CEO Peter Hwang, thanks to the model's ability to cut down on supply chain costs.

After launching its direct-to-consumer service in Mississauga and Hamilton in early March, the platform has seen significant week-over-week growth, said Hwang. Tre'dish expanded into Toronto just a couple of weeks before the Loblaw boycott began.

"The timing was just really good for us to launch in Toronto," said Hwang.

Tre'dish has seen its subscriber base grow by 186 per cent since the Toronto launch in April.

Hwang thinks consumers are more interested in alternative models for grocery shopping as their frustrations over prices, transparency and sustainability grow.

"It's a very different model that ... I think is very much needed," said Hwang.

"Hence the reason why I think we're seeing the uptake and interest that we're seeing."

This report by The Canadian Press was first published May 21, 2024.

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business plan for a small grocery store

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The Canadian Security Intelligence Service and Public Safety Canada lacked a system for tracking who received and read specific intelligence on foreign interference, creating 'unacceptable gaps in accountability,' the national spy watchdog has found.

Man convicted in attack on Pelosi's husband back in court after judge's error

A man who assaulted U.S. House Speaker Nancy Pelosi's husband in 2022 will have another day in court on Tuesday after the federal judge overseeing the case failed to allow him to speak during his sentencing hearing earlier this month.

business plan for a small grocery store

Air Canada flight bound for Delhi returns to Toronto Pearson airport after engine issue

An Air Canada flight bound for India was forced to return to Toronto after what an official described as an engine issue onboard the aircraft.

business plan for a small grocery store

Ontario legislator makes history at Queen's Park with speech in Oji-Cree

A First Nation legislator is addressing Queen's Park in his own language, marking the first time a language other than English and French has officially been allowed in Ontario's legislative chamber.

Canadian-made innovation in firefighting pays off against wildfires

As Western Canada prepares for what's expected to be an intense season for wildfires, a company that's built firefighting equipment for more than 100 years says it has a new tool that will make a difference on the ground.

Sarah McLachlan and Tom Cochrane among Canadian Songwriters Hall of Fame inductees

Sarah McLachlan, Tom Cochrane and two members of Blue Rodeo are among the latest inductees into the Canadian Songwriters Hall of Fame.

Ont. university says professor fired over 'unethical' sexual relationships with students

An associate professor at McMaster University has been fired after its board of governors found that he engaged in 'unethical, inappropriate and in some instances exploitative' sexual relationships with students.

U of T seeks court injunction to clear encampment as protesters stay put

The University of Toronto is asking the courts to authorize police action to remove protesters who refuse orders to leave a pro-Palestinian encampment set up on campus earlier this month.

business plan for a small grocery store

Pope apologizes after using 'homophobic terms'

Pope Francis apologized Tuesday after he was quoted using a vulgar term about gay men to reaffirm the Catholic Church's ban on gay priests.

business plan for a small grocery store

China's military shows off rifle-toting robot dogs

It looks like something out of the dystopian show 'Black Mirror,' but it’s just the latest adaptation of robotics for the modern battlefield.

Counting cyclone losses, Bangladeshis call for more climate action

As Bangladeshis count their losses from the cyclone that lashed low-lying coastal areas on Sunday, calls are growing for the government to bolster storm defences and aid mechanisms as extreme weather becomes more common.

DEVELOPING | Key witness lied on stand, Trump lawyer tells jurors during closing arguments in hush money trial

Donald Trump's landmark hush money trial turns on the testimony of a prosecution witness who told lies on the stand and cannot be trusted, a defence lawyer said Tuesday during closing arguments as he pressed jurors for an acquittal in the first criminal case against a former American president.

Nigerian official says gunmen 'made tea' as they kidnapped at least 160 in hours-long deadly raid

Ten people were killed and 160 others, including children, were abducted during a raid by suspected Boko Haram militants on a remote village in north-central Nigeria, a local official told CNN on Monday.

'Decades-long fight': MPs unanimously pass 'anti-scab' legislation

A bill that would ban federal employers from using replacement workers or 'scabs' during lockouts or strikes passed the House of Commons unanimously on Monday.

business plan for a small grocery store

1 in 8 pregnant people have disabilities but face lack of accessible care: report

A new report says one in eight people who are pregnant in Ontario has a disability, but many face barriers to accessible care, as well as disrespectful attitudes from doctors and other care providers.

Being pregnant is hard work — even metabolically, study shows

It takes a lot of calories to be pregnant — and fewer of the calories are going to the fetus than previously thought, according to a new study.

business plan for a small grocery store

Ottawa working on artificial intelligence strategy for the public service

Treasury Board President Anita Anand says Ottawa is developing a new artificial intelligence strategy for government operations.

Here's how new AI tech could change the iPhone

Generative AI, artificial intelligence that can provide thoughtful and thorough responses to questions and prompts, could potentially breathe new life into Apple’s iPhone lineup at a time when competitors are threatening to leave the company behind in the race to shape what could be a world-changing technology.

Some birds may use 'mental time travel,' study finds

Real quick — what did you have for lunch yesterday? Were you with anyone? Where were you? Can you picture the scene? The ability to remember things that happened to you in the past, especially to go back and recall little incidental details, is a hallmark of what psychologists call episodic memory — and new research indicates that it’s an ability humans may share with birds called Eurasian jays.

Entertainment

business plan for a small grocery store

House from 'Home Alone' hits the market for US$5.25 million

Kevin McCallister’s childhood home has hit the market for US$5.25 million. At just over 9,000 square feet, the house from the 'Home Alone' movie was last sold in 2012 for $1,585,000.

business plan for a small grocery store

OpenAI announces new safety board after employee revolt

OpenAI said Tuesday it has established a new committee to make recommendations to the company’s board about safety and security, weeks after dissolving a team focused on AI safety.

Scotiabank reports $2.09B Q2 profit, down from $2.15B a year earlier

The Bank of Nova Scotia reported its second-quarter profit fell compared with a year ago as it set aside more money for loan losses.

Friday's preholiday travel breaks the record for the most airline travellers screened at U.S. airports

A record was broken ahead of the Memorial Day weekend for the number of airline travellers screened at U.S. airports, the Transportation Security Administration said Saturday.

'Forgot how fun this was': Winnipeg man competing in World Pinball Championship

A Winnipeg pinball wizard is heading to the granddaddy of them all – the IFPA World Pinball Championship.

business plan for a small grocery store

Derided by players, managers and fans, umpire Angel Hernandez retires

Longtime umpire Angel Hernandez, who unsuccessfully sued Major League Baseball for racial discrimination, is retiring immediately.

3 players quit Argentina's national women's team after a dispute over pay and conditions

Three players quit Argentina's national women's squad Monday after a dispute over a lack of pay and conditions at a camp ahead of two international friendlies, an unthinkable scenario for the country's World Cup winning men's squad.

New Jets coach Scott Arniel says he's learned lessons since being fired by Columbus

Scott Arniel believes overcoming the lowest point in his career will help him reach higher aspirations with the Winnipeg Jets.

business plan for a small grocery store

Five of Ontario's top 10 worst roads are located in the Toronto area

A new pothole-riddled street in Hamilton has taken the top spot for the worst road in Ontario, according to a new list released by the Canadian Automotive Association (CAA) on Tuesday.

Flying taxis, drones spark high hopes -- and safety worries -- among Canadians

Canadians feel both 'optimism and concern' over the prospect of flying cars and drones whizzing between remote communities and above city blocks, a new report says.

Canada mulls Chinese EV tariff following U.S. move but is not committing to it

Canada is looking at the massive new U.S. import tariffs on Chinese-made electric vehicles imposed by U.S. President Joe Biden earlier this month, but is not making any commitment to following suit north of the border.

Local Spotlight

business plan for a small grocery store

WATCH | Alta. man rescues wild foal trapped on steep cliffside

A man's daring rescue of a newborn wild foal that was trapped after falling down a steep embankment was caught on video over the weekend.

Ottawa U20 ultimate Frisbee players to represent Canada at world championships this summer

It’s the chance of a lifetime for a group of Ottawa athletes who are getting ready to represent Team Canada at the World Junior Ultimate championships in the United Kingdom.

140-year-old downtown Winnipeg church on brink of collapse

Parishioners at Holy Trinity Anglican Church are praying for a monetary miracle, as their historic place of worship could collapse at any moment.

'Inspires a sense of adventure': Sask. man conquers Mount Everest

A Saskatchewan man made it to the summit of Mount Everest earlier this month.

New gold mine in northern Ontario could become biggest in Canada

IAMGOLD’s Cote Gold open pit mine, located off Highway 144 between Timmins and Sudbury, had its official ribbon-cutting ceremony this week as production ramps up.

Pomp, circumstance, and Crocs: Barrie, Ont. couple's unforgettable day at Buckingham Palace

When one is extended an invitation to the Royal Garden Party in London, England, there's undoubtedly no shortage of pomp and circumstance. Barrie, Ont. natives Megan Kirk Chang and her husband Brandon experienced just that as they entered the prestigious event hosted at Buckingham Palace on Tuesday.

Tim Meadows pledges not to shave until the Oilers win the cup, who are the team's other famous fans?

An unlikely celebrity emerged from social media to cheer on the Edmonton Oilers as they face the Dallas Stars tonight in Game 1 of the Western Conference Finals.

'Near and dear to all filmmakers': Return of Regina's discount theatre bodes well for fans, movie makers alike

The proprietors of Regina's sole discount theatre are aware they're carrying on a significant legacy.

business plan for a small grocery store

Decision on cellphone use in Vancouver schools pushed back to future school board meeting

A discussion on cellphone use for Vancouver students in kindergarten to Grade 6 will be put off to a future school board meeting, trustees decided Monday.

Nature Conservancy of Canada buys B.C. grasslands for new conservation area

The Nature Conservancy of Canada says a new conservation area north of Cranbrook, B.C., will protect important bird habitat and preserve grasslands in the province's southeast.

Passenger killed, 2 drivers taken to hospital after Surrey car crash

One person died and two others were taken to hospital Monday after a crash in Surrey's Cloverdale neighbourhood.

Feds, Ontario reach $357M agreement for affordable housing

The federal and Ontario governments have reached an agreement on a national housing strategy that will unlock $357-million for affordable housing after months of negotiations.

business plan for a small grocery store

Calgary restaurant accuses AHS of 'mishandling' inspection

A Calgary restaurant says a publicly posted closure order from Alberta Health Services (AHS) has caused "significant reputational damage" to its business and demands the agency to make amends.

Calgary police release sketches of suspects wanted in violent home invasion

Calgary police have released composite sketches of two people believed to be responsible for a violent home invasion earlier this month.

Crumbl Cookies invites Calgarians to grand opening of Deerfoot Meadows location

Calgarians in search of a sweet treat are invited to visit Crumbl Cookies in Deerfoot Meadows, which opens its doors at 8 a.m. on Friday, May 31.

business plan for a small grocery store

Ottawa firefighters, police bring down protesters from Hwy. 417 signs, causing delays

A group of protesters forced the closure of a Highway 417 ramp in Ottawa on Tuesday morning.

Man dies after being rescued from Ottawa River

Emergency crews responded to a call just after 10 a.m. for a person “appearing to be in distress” at the Deschenes Rapids.

LISTEN | Is eastern Ontario a new tornado alley?

Environment Canada senior climatologist David Phillips says Ottawa has seen an increase in frequency when it comes to tornadoes and violent wind events over the last six years.

business plan for a small grocery store

Cutout of Netanyahu hanged from McGill University's Roddick Gates

A hanging image of Israeli Prime Minister Benjamin Netanyahu was allegedly on display for 'several hours' outside McGill University.

Tour de l'Ile, Tour la nuit prepare to take over Montreal

Montreal's annual Tour de l’Ile and Tour la Nuit cycling events are set to take over the downtown area this weekend.

business plan for a small grocery store

Alta. woman, Sask. man killed in crash likely involving drugs or alcohol: RCMP

An SUV driver ran a stop sign before a double fatal collision northeast of Edmonton early Tuesday morning, RCMP believe.

Homicide unit investigating man's death in Calder

Police are investigating the suspicious death of a man early Monday morning.

1 in hospital after downtown stabbing: police

A woman was taken into police custody after a stabbing in central Edmonton Monday night.

business plan for a small grocery store

Rain and thunderstorms moving east; wind to ease Tuesday night in the Maritimes

Rounds of rain and showers will continue to move eastward across the Maritimes heading into Tuesday evening.

Crash between motorcycle, pickup truck sends 33-year-old N.S. man to hospital with life-threatening injuries

A Nova Scotia man is in hospital following a crash between a motorcycle and pickup truck in Lakeville, N.S., on Sunday.

Sextortion scams targeting young males on the rise: N.S. RCMP

The RCMP in Nova Scotia is warning the public of an increase in sextortion scams targeting young males in the province.

business plan for a small grocery store

Manitoba parent sued over 'defamatory' Facebook comments

A Manitoba school division is saying comments made by a parent that were posted on social media are defamatory and untrue in a recently filed lawsuit.

'An increase that we've noticed': Collisions between vehicles and pedestrians on the rise in Winnipeg

Three pedestrians have been hit by vehicles in Winnipeg in as many weeks, and according to the Winnipeg Police Service, these types of incidents are on the rise.

Manitoba postponing Grade 12 ELA exam over privacy concerns

Manitoba’s Grade 12 students will not be writing the English Language Arts (ELA) exam this week; however, the exam will be administered before the end of June.

business plan for a small grocery store

'The information that he had': Moe says he believes former house leader didn't remember bringing gun into legislative building

Former Government House Leader Jeremy Harrison has apologized for what he calls a 'terrible mistake' after it became known that he brought a firearm into the legislature approximately a decade ago.

Why one doctor is calling for more Indigenous supports in Sask. hospitals

The Saskatchewan Health Authority (SHA) has First Nations and Metis Health Services available directly in Saskatchewan's major cities, but Saskatchewan doctors hope to see access expanded.

Controversial residential high-rise development before city planning commission

A proposed residential high-rise apartment in the Douglas Park neighbourhood is in front of the City of Regina Planning Commission.

business plan for a small grocery store

ER closed at Listowel Memorial Hospital due to fire

No injuries have been reported after a fire at Listowel Memorial Hospital Tuesday morning.

Kitchener, Ont. woman with incurable cancer pushing province to cover rare cancer drug

A rare cancer treatment could potentially extend the life of an Ontario woman. The problem is, the province won’t approve the pricey drug.

Dog found starved, covered in human waste, at Guelph Lake

A Chihuahua is recovering after she was found abandoned in the holding tank of a public washroom at Guelph Lake.

'We feel neglected': Cumberland House calls on government officials to see the road for themselves

Residents of a remote village in Northern Saskatchewan are calling on government officials to visit their community and see their road conditions first hand.

Saskatoon police renew calls for historic homicide of Linda Clark

The Saskatoon Police Service (SPS) is renewing calls for information about the historic homicide of Linda Clark 10 years ago.

Northern Ontario

business plan for a small grocery store

Northern Ont. police say suspicious death is murder, identify victim as missing man

Police in northern Ontario identified the body found shot to death in the woods last week as a missing man saying it was murder.

Coroner's inquest begins in death of Indigenous man shot by northern Ont. police

Three northern Ont. police officers who shot and killed an Indigenous man four years ago were cleared of wrongdoing and now a coroner's inquest is underway to prevent similar incidents in the future.

Gay Lea Foods, potential buyer of Thornloe Cheese in 'productive discussions'

There could be good news on the horizon for northern Ontario dairy farmers and the community of Temiskaming Shores.

business plan for a small grocery store

Loaded firearm seized during traffic stop in Strathroy

A traffic stop in Strathroy has led to the seizure of a weapon and ammunition. Around 3 p.m. on Monday, officers stopped a vehicle in the west end of Strathroy for a Highway Traffic Act offence.

State of Emergency declared in West Grey

A state of emergency has been declared for the Municipality of West Grey because of the, "imminent removal of the in-patient beds from the Durham Hospital."

business plan for a small grocery store

Stolen pickup truck involved in crash on Highway 400

An allegedly stolen pickup truck crashed into two tractor-trailers on Highway 400.

Police arrest suspect involved in the IED explosion in Barrie, Ont. parking lot

A 36-year-old man has been arrested for a car bombing incident that took place in Barrie last fall.

Judge expects resolution in murder case involving former Ont. fire captain

The former Brampton fire captain accused of murder in his wife's death appears headed for anticipated resolution in the case.

business plan for a small grocery store

Arrest made in stabbing of teen boy

A 19 year old has been charged with aggravated assault and assault with a weapon after a 16-year-old boy was stabbed multiple times following a verbal dispute on Saturday night.

Marianas Trench coming to Caesars Windsor this fall

Marianas Trench is bringing The Force of Nature Tour to Caesars Windsor with special guest LØLØ for an all-ages performance this fall.

Two youths arrested for assault with a pellet gun

Chatham-Kent police say two teen boys have been charged with assaulting another youth.

Vancouver Island

business plan for a small grocery store

B.C. universities focus on talks with encamped protesters as others take legal action

Some Canadian universities are taking legal action to end pro-Palestinian encampments on their campuses, but three schools in British Columbia are taking less confrontational approaches.

'A tight situation right now': B.C. gets D+ on Food Banks Canada's poverty report card

Peng-Sealin Penny is a senior on a pension and finds herself once a month coming to the Mustard Seed Food Bank in downtown Victoria for groceries. She's one of the many who rely on the non-profit to make ends meet.

B.C. senior prepares to move due to devastating effects of fraud

A Courtenay, B.C., senior is downsizing and packing to move as she comes to accept she can no longer afford to stay in her home, after falling victim to a scam that robbed her of her life savings worth more than $100,000.

business plan for a small grocery store

Police try to identify man who allegedly chased kids from Kamloops park

Mounties in Kamloops are appealing for information after two recent reports of a man chasing children in a park.

Kelowna firefighters knock down large blazes at house, auto shop

Firefighters in Kelowna were busy on Sunday morning, knocking down two “major” structure fires.

'Altercation' in Penticton leaves 1 dead: RCMP

One person is dead after a fight in Penticton early Sunday morning, according to authorities.

business plan for a small grocery store

Lethbridge gardeners optimistic amid rain, but summer could still see dry conditions

Lethbridge gardeners are hoping the growing season will be better than previously expected, thanks to recent rain.

No charges for officers who surveilled Alberta legislature member: watchdog letter

Alberta's police watchdog says there will be no criminal charges for two police officers who broke rules when they surveilled a legislature member.

Organizers have high hopes as Lethbridge launches collector and entertainment expo

The entertainment and collector expo in Lethbridge got underway Friday afternoon.

Sault Ste. Marie

business plan for a small grocery store

Sudbury paramedic honoured for third time this month receives bravery medal

A Sudbury woman is receiving a lot of praise this month for her hard work and dedication while on and off duty as a paramedic.

Northern Ontario Large Urban Mayors meet in the Sault

Immigration is spurring growth across the north and Monday’s meeting of Northern Ontario Large Urban Mayors discussed some of the related benefits and challenges.

Canadian politicians appear to be facing increased harassment, intimidation

Incidents of harassment and intimidation targeting politicians appears to be on the rise.

business plan for a small grocery store

Newfoundland man charged twice for drunk driving overnight in St. John's

The Royal Newfoundland Constabulary says a 23-year-old man was arrested for drunk driving on two separate occasions overnight.

After more than 100 years, Newfoundland's unknown soldier returns home

An unknown Newfoundland soldier, who fought and died on the battlefields in northeastern France during the First World War, is back home this weekend for the first time in more than a hundred years.

Unknown Newfoundland soldier from the First World War heads back home from France after 100 years

Canadian soldiers and government officials arrived in northeastern France this week for a historic mission: returning an unknown Newfoundland soldier back home.

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Editor's Picks

If you want to upgrade your summer wardrobe, try adding a few of these stylish pieces from amazon to your closet, if you're looking for a new face sunscreen, here are 16 that reviewers are loving right now, 17 useful amazon products that deserve to be in your home, the 5 best ice cream makers in canada in 2024, tested and reviewed, 14 grilling accessories that'll help you get ready for barbecue season, our guide to the best air quality monitors in canada in 2024 (and where to get them), 18 of the best father's day gifts under $50, 16 foolproof father's day gifts your dad is almost guaranteed to love, 15 unique father's day gifts they're guaranteed to love, 15 of the best niacinamide serums you can get online right now, i tried 7 of the most popular eye creams on amazon canada, and here are my thoughts, health & fitness, if your feet always hurt, you probably need a few of these things in your life, the best under-desk treadmills under $300, these accessories for golfers will take your game to the next level, stay connected.

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Newly manufactured cars are seen at a port in Dalian

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Illustration shows Neuralink logo and Elon Musk photo

Musk's Neuralink registers brain implant study on US government database

Elon Musk's brain-chip startup Neuralink has registered details about a study evaluating its device in patients on the U.S. government's database of clinical trials.

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IMAGES

  1. Grocery Store Business Plan Template

    business plan for a small grocery store

  2. Grocery Store Business Plan Template

    business plan for a small grocery store

  3. How to Make the Perfect Business Plan [ With 20+ Samples ]

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  4. Grocery Store Business Plan Sample

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  5. FREE 18+ Sample Small Business Plan Templates in PDF

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  6. Business Plan For A Grocery Store

    business plan for a small grocery store

VIDEO

  1. How to start Grocery store Business with 10million ugx/2770USD

  2. Dollar General takes over Small Grocery Store..#googlemaps #timelapse #pittsburgh

  3. Cadbury dairy milk chocolate fuse dairy milk snakker choolate #shorts #youtubeshorts

  4. छोटी दुकान Sale ₹80000 प्रतिदिन। 400 Sqft Small Grocery Store Business Plan

  5. How to Start a Grocery Store Business

  6. Business plan|small business #homeschoollearning

COMMENTS

  1. Grocery Store Business Plan Template (2024)

    Starting a grocery store business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.. 1. Develop A Grocery Store Business Plan - The first step in starting a business is to create a detailed grocery store business plan that outlines all aspects of the venture.

  2. Grocery Store Business Plan (+PDF) [2024 Ed]

    In the small grocery store business plan, we will offer a wide selection of fresh produce, dairy products, meat, canned goods, frozen foods, and a full selection of grocery items. Company Owner. ABC Grocery Store is owned by Sany, a long-time resident of the area. Sany has extensive grocery business experience and a passion for providing ...

  3. Grocery Store Business Plan Example (Free)

    Compared to other business plans, a grocery store plan must pay closer attention to supply chain management, inventory turnover rates, and strategies for minimizing waste due to product spoilage. A well-crafted business plan is a tool for the owner to crystallize their strategy and tactics, as well as to attract investors or secure loans. ...

  4. Grocery Business Plan Template (2024)

    Writing a grocery store business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan. 1. Executive Summary. An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire ...

  5. Grocery Store Business Plan

    Grocery Store Business Plan. If you want to start a grocery store or supermarket business expand your current one, you need a business plan. Over the past 20+ years, we have helped over 8,000 entrepreneurs and business owners create business plans to start and grow their grocery stores and supermarkets.

  6. Sample Grocery Store Business Plan

    The U.S. Grocery Store industry is a robust market, with a valuation of over $700 billion and expected growth of 1-2% annually. This growth is fueled by population increases, higher disposable incomes, and shifting consumer preferences towards healthier and more convenient food options.

  7. How To Start a Mini Grocery Store: 8 Steps to Success

    2. Draft a Mini Grocery Store Business Plan. The next step on your journey to opening your mini grocery store is to outline your business plan. The most critical part of your business plan is a comprehensive financial section. You'll want to estimate your startup costs, ongoing expenses, and projected revenue to determine your mini grocery ...

  8. Mini Grocery Store Business Plan [Sample Template for 2022]

    Marketing promotion expenses for the grand opening of Peak Lane Grocery Store, Inc. in the amount of $3,500 and as well as flyer printing ( 2,000 flyers at $0.04 per copy) for the total amount of Grocery Store Business Plan. Cost for hiring Consultant - $2,500.

  9. How to write a business plan for a grocery store?

    A business plan has 2 main parts: a financial forecast outlining the funding requirements of your grocery store and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

  10. The #1 Grocery Business Plan Template & Guidebook

    1. Describe the Purpose of Your Grocery Business. The first step to writing your business plan is to describe the purpose of your grocery business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers' problems.

  11. Grocery Store Business Plan Sample

    This grocery store business plan will review how to start a grocery store business. Opening a grocery store can be fun and fulfilling if you have properly identified the appropriate grocery store business model to implement. Whether you plan to open a small grocery store, a mini supermarket, or a full-scale supermarket, a solid grocery business ...

  12. PDF Free-Version-of-Growthinks-Grocery-Store-Business-Plan-Template

    The following industry statistics bode well for [Company Name]. According to the recent report entitled, "Supermarkets & Grocery Stores in the U.S." by the National Grocers Association, the grocery store industry's annual revenue is approximately $658.1 billion, with an estimated gross profit of 1.6%.

  13. 6 Tips to Develop a Comprehensive Grocery Store Business Plan

    Refrigeration units and freezers. Shopping carts or baskets. Signage to help customers navigate your store. Scales for products sold by weight. Choosing the right point of sale system is also a critical step in putting together your grocery store business plan.

  14. Grocery Store Business Plan Template

    Using this vast experience, we have created and. constantly refined Growthink's Ultimate Grocery Store Business Plan Template. to be the hands-down quickest and easiest way to create a. professional Grocery Store business plan that allows you to raise capital. and build a strategically sound business. 100,000+ Satisfied Buyers.

  15. Grocery Store Business Plan Template [Updated 2024]

    IX. Financial Plan. Click below to see each section of our free grocery store business plan template. You can also click here to get our small grocery store business plan pdf. Use this free grocery store business plan template to quickly & easily create a great business plan to start, grow and/or raise funding for your business.

  16. Small Grocery Store Business Plan: 6 MAJOR Mistakes To Avoid

    6 Mistakes To Avoid: Your Small Grocery Store Business Plan. Every business needs a plan. Grocery stores are no exception. Think of a business plan as a snapshot of your grocery store today and where it will be in five years. You need a plan to lay out your business goals and the strategy you'll use to reach them.

  17. Free Small Grocery Store Business Plan PDF Download

    A complete grocery business plan template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95). All this and much much more.

  18. Grocery Store Business Plan Template

    Free Small Business Templates, Books, Tools, Worksheets and More. Get a Professional Grocery Store Business Plan Template Plus 6 Valuable Free Bonuses - for Less Than the Cost of a Starbucks Coffee. Are you: ... Grocery Store Business Plan Market Analysis Summary Sample.

  19. Grocery Store Company Profile. Free Presentation Template

    Elevate your grocery business presentation with our Fresh Market Insights template, designed for business professionals seeking to impress stakeholders and clients. Dominant in red and green with a retro elegant style, this slideshow template is perfect for showcasing company profiles, market trends, and strategic plans. Engage your audience ...

  20. Why groceries are so expensive

    By Lorie Konish, CNBC. High inflation is subsiding, but many Americans have yet to see relief from elevated prices at the grocery store. "Grocery prices skyrocketed during the pandemic, and in ...

  21. Elektrostal Map

    Elektrostal is a city in Moscow Oblast, Russia, located 58 kilometers east of Moscow. Elektrostal has about 158,000 residents. Mapcarta, the open map.

  22. Target, Walmart shoppers seek home goods, grocery delivery online

    Target said store-originated comparable sales fell 4.8% in its first quarter, while those originated online rose 1.4%. Shoppers converge in a Target store in Chicago, Illinois, U.S. November 21, 2023.

  23. Elektrostal

    In 1938, it was granted town status. [citation needed]Administrative and municipal status. Within the framework of administrative divisions, it is incorporated as Elektrostal City Under Oblast Jurisdiction—an administrative unit with the status equal to that of the districts. As a municipal division, Elektrostal City Under Oblast Jurisdiction is incorporated as Elektrostal Urban Okrug.

  24. Ahold Delhaize to close underperforming US Stop & Shop stores

    May 23 (Reuters) - Supermarket group Ahold Delhaize (AD.AS) said on Thursday it will close an undisclosed number of underperforming Stop & Shop grocery stores in the U.S. this year. Ahold Delhaize ...

  25. Grocery Store Business Plan Template Summary

    Grocery Store Business Plan Summary. Putting together a business plan for your grocery store business is a worthwhile endeavor. If you follow this template, by the time you are done, you will truly be an expert. You will really understand the grocery store business, your competition and your customers. You will have developed a marketing plan ...

  26. BNN LIVE: Rains and Tust talk Boise State sports on an ICCU Friday

    B.J. Rains and KTVB sports director Jay Tust discuss a variety of Boise State topics on an ICCU Friday edition of Bronco Nation News LIVE.

  27. Elektrostal, Moscow Oblast, Russia

    Elektrostal Geography. Geographic Information regarding City of Elektrostal. Elektrostal Geographical coordinates. Latitude: 55.8, Longitude: 38.45. 55° 48′ 0″ North, 38° 27′ 0″ East. Elektrostal Area. 4,951 hectares. 49.51 km² (19.12 sq mi) Elektrostal Altitude.

  28. Loblaw boycott impact: Other stores see boost

    Published May 21, 2024 3:40 a.m. PDT. Share. As the month-long boycott of Loblaw-owned stores wears on, small independent food retailers and alternative grocery options say they're seeing a boost ...

  29. Explainer: South African retailer Pick n Pay's revamp up close

    New CEO of South Africa's third biggest grocery retailer Pick n Pay announced on Monday that over 100 loss-making core supermarket stores will either be closed or converted, in a group-wide revamp.

  30. Nestlé is releasing a lineup of frozen food for people on Ozempic and

    Nestlé, the maker of frozen food brands like Stouffer's and DiGiorno, is slimming down with a new line of meals for people taking GLP-1 drugs, such as Ozempic, for weight loss.. The new frozen ...