Free Digital Marketing Plan and Digital Media Templates

By Joe Weller | January 18, 2021

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You’ll find a collection of essential free digital marketing plan and digital media templates for marketers, enterprises, small businesses, startups, and others. Plus, tips to help you plan and manage digital marketing projects.

On this page, you'll find many helpful digital marketing and digital media templates, including a simple digital marketing plan template  and a  digital marketing project plan checklist template .

Digital Marketing Plan Template

Digital Marketing Plan Template

Use this template to build national, local, public relations, and social media digital marketing plans. Track your campaign’s success in month-by-month columns, and use the content strategy section to ensure the best industry tools are at your disposal. 

Excel | Google Sheets

Digital Strategic Marketing Plan Template

digital marketing business plan doc

This digital strategic marketing plan template helps you identify the objectives of your marketing campaign, so you can plan, implement, and track its success. Note your marketing plan objectives, target market, budget, and other details on the template. 

With this fully customizable template, you can include marketing-specific components for running powerful digital marketing campaigns. 

Download Strategic Digital Marketing Plan Template

Excel | Google Sheets  | Smartsheet

Digital Marketing Project Plan Template

Marketing Project Plan Template

Use this basic project plan template for week-by-week and month-by-month views into a digital marketing project. Assign task IDs, task names, priorities; track status; designate an owner; and add projected and actual start and end dates and progress notes. 

Keep apprised of your digital marketing project plan’s individual tasks — and gauge its success — with this easy-to-use digital marketing project plan template.

Download Digital Marketing Project Plan Template

Digital Marketing Project Plan Checklist Template

Marketing Project Plan Checklist

Track your digital marketing project plan’s progress with this checklist template. Enter major and minor actions, along with the corresponding task, assigned team member, deadline, and completion status. Cover every detail in your digital marketing project plan with this checklist. 

Download Marketing Project Plan Checklist Template

Excel  | Google Sheets

One-Page Digital Marketing Project Plan Template

One Page Marketing Project Plan Template

This single-page digital marketing project plan template offers a streamlined tool to plan, implement, and track all project stages. Add your business summary, objectives, project plan problems and solutions, competitive-advantage details, target marketing, marketing strategy and objectives, and financial requirements.

You can also enter information about your marketing channels, products, promotional details, prices, and performance standards, as well as how you’ll measure results. This efficient, one-page template provides an overview of how well you are implementing your digital marketing project plan. 

Download One-Page Marketing Project Plan Template

Excel | Word | PDF | Google Doc

Small-Business Digital Marketing Project Plan Template

Small Business Marketing Project Plan Template

Map action items with this small-business digital marketing project plan template. Use this fully customizable template to document digital marketing goals, including strengths, weaknesses, opportunities, and threats . Specify your target market, digital marketing strategy , and research results. 

Download Small Business Digital Marketing Plan Template

Word | PDF | Smartsheet

Digital Marketing Project Plan Template for Startups

Marketing Project Plan Template for Startup Business

This digital marketing project plan template is ideal for startups because it features a pre-built plan and startup-specific tools. Add your executive summary, vision statement, goals, target market, marketing strategy, and financial details to the template.

Find more tips and solutions for startups by reading “ Free Startup Plan, Budget & Cost Templates .” 

Download Digital Marketing Project Plan Template for Startups

Streamline Digital Market Plans with Smartsheet

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Improve your marketing efforts and deliver best-in-class campaigns.

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Digital Marketing Agency Business Plan

digital marketing business plan doc

Things to Consider Before Writing a Digital Marketing Agency Business Plan

Have a good team.

Digital marketing involves a variety of skills and specializations. Having a team of individuals who complement each other’s skills can take you a long way. Hence, it is essential to have a team that can help you through complicated projects and comes up with unique ideas to help your agency stand out. Also, if you get to combine it with brilliant execution, your agency is highly likely to get an upper hand over your competitors.

Build your online presence

Your online presence is not only important for promoting your business but also proof of how skilled you are at your job. After all, if you can build your business’s presence your clients are more likely to trust you with their businesses.

Pick your niche

As almost any business or organization can use the help of a digital marketing agency, it is essential to pick one that suits you the best before getting started. It helps you develop your expertise in that area and get better at more complex projects. Which eventually helps your business become profitable and build your brand’s identity as well.

Build a system to help you keep up with the trends

Marketing and social media today are highly influenced by trends. Memes are ruling the digital space and people like to see different perspectives from a brand on popular topics. Hence, it is important to develop a system that helps you stay updated with trending topics as well as new methodologies.

Chalking out Your Business Plan

With each passing day, the number of internet users is increasing. The world is changing much faster with the help of the internet, smartphones, smart televisions, and many other digital gadgets & technology.

Marketing is all about reaching out to your potential audience in all possible ways. Digital marketing is the best of them because people are spending most of their time on the internet.

Digital marketing includes Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay Per Click (PPC), Affiliate Marketing, Native Advertising, Email Marketing, Online PR, Sponsored content, Backlinks Generation, and many more services.

Before you start your digital marketing agency, it is important to have a clear business plan.

Writing Your Business Plan

If you are planning to start a new digital marketing business , the first thing you will need is a business plan. Use our sample Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of  advertising and marketing-related business plans .

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample Digital Marketing Agency Business Plan for you to get a good idea about what a perfect digital marketing business plan should look like and what details you will need to include in your stunning business plan .

Digital Marketing Agency Business Plan Outline

This is the standard digital marketing agency business plan outline which will cover all the important sections that you should include in your business plan.

  • Introduction
  • Mission Statement
  • Vision Statement
  • Keys to Success
  • 3 Year profit forecast
  • Company Ownership
  • SWOT Analysis
  • Market Trends
  • Target Market
  • Competitive Advantage
  • Payment Options
  • Sales Forecast
  • Sales Yearly
  • Detailed Sales Forecast
  • Personnel Plan
  • Average Salaries
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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Download a sample digital marketing business plan

Need help writing your business plan from scratch? Here you go;  download our free digital marketing business plan pdf  to start.

It’s a modern business plan template specifically designed for your digital marketing business. Use the example business plan as a guide for writing your own.

After getting started with Upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

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About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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  2. 5+ Digital Marketing Business Plan Templates in PDF

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  4. 5+ Digital Marketing Business Plan Templates in PDF

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  5. Free Digital Marketing Plan Templates, 14+ Download in PDF, Word

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  6. Example of a Full Digital Marketing Plan and Budget (2022)

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COMMENTS

  1. Free Digital Marketing Plan & Digital Media Templates

    Map action items with this small-business digital marketing project plan template. Use this fully customizable template to document digital marketing goals, including strengths, weaknesses, opportunities, and threats. Specify your target market, digital marketing strategy, and research results. Download Small Business Digital Marketing Plan ...

  2. Digital Marketing Agency Business Plan

    Here you go; download our free digital marketing business plan pdf to start. It’s a modern business plan template specifically designed for your digital marketing business. Use the example business plan as a guide for writing your own. After getting started with Upmetrics, you can copy this sample business plan into your business plan and ...