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A complete guide to presenting UX research findings

In this complete guide to presenting UX research findings, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

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presenting UX research findings

User experience research sets out to identify the problem that a product or service needs to solve and finds a way to do just that. Research is the first and most important step to optimising user experience.

UX researchers do this through interviews, surveys, focus groups, data analysis and reports. Reports are how UX researchers present their work to other stakeholders in a company, such as designers, developers and executives.

In this guide, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

Components of a UX research report

How to write a ux research report, 5 tips on presenting ux research findings.

Ready to present your research findings? Let’s dive in.


There are six key components to a UX research report.


The introduction should give an overview of your UX research . Then, relate any company goals or pain points to your research. Lastly, your introduction should briefly touch on how your research could affect the business.

Research goals

Simply put, your next slide or paragraph should outline the top decisions you need to make, the search questions you used, as well as your hypothesis and expectations.

Business value

In this section, you can tell your stakeholders why your research matters. If you base this research on team-level or product development goals, briefly touch on those.


Share the research methods you used and why you chose those methods. Keep it concise and tailored to your audience. Your stakeholders probably don’t need to hear everything that went into your process.

Key learnings

This section will be the most substantial part of your report or presentation. Present your findings clearly and concisely. Share as much context as possible while keeping your target audience – your stakeholders – in mind.


In the last section of your report, make actionable recommendations for your stakeholders. Share possible solutions or answers to your research questions. Make your suggestions clear and consider any future research studies that you think would be helpful.

1. Define your audience

Most likely, you’ll already have conducted stakeholder interviews when you were planning your research. Taking those interviews into account, you should be able to glean what they’re expecting from your presentation.

Tailor your presentation to the types of findings that are most relevant, how those findings might affect their work and how they prefer to receive information. Only include information they will care about the most in a medium that’s easy for them to understand.

Do they have a technical understanding of what you’re doing or should you keep it a non-technical presentation? Make sure you keep the terminology and data on a level they can understand.

What part of the business do they work in? Executives will want to know about how it affects their business, while developers will want to know what technological changes they need to make.

2. Summarise

As briefly as possible, summarise your research goals, business value and methodology. You don’t need to go into too much detail for any of these items. Simply share the what, why and how of your research.

Answer these questions:

  • What research questions did you use, and what was your hypothesis?
  • What business decision will your research assist with?
  • What methodology did you use?

You can briefly explain your methods to recruit participants, conduct interviews and analyse results. If you’d like more depth, link to interview plans, surveys, prototypes, etc.

3. Show key learnings

Your stakeholders will probably be pressed for time. They won’t be able to process raw data and they usually don’t want to see all of the work you’ve done. What they’re looking for are key insights that matter the most to them specifically. This is why it’s important to know your audience.

Summarise a few key points at the beginning of your report. The first thing they want to see are atomic research nuggets. Create condensed, high-priority bullet points that get immediate attention. This allows people to reference it quickly. Then, share relevant data or artefacts to illustrate your key learnings further.

Relevant data:

  • Recurring trends and themes
  • Relevant quotes that illustrate important findings
  • Data visualisations

Relevant aspects of artefacts:

  • Quotes from interviews
  • User journey maps
  • Affinity diagrams
  • Storyboards

For most people you’ll present to, a summary of key insights will be enough. But, you can link to a searchable repository where they can dig deeper. You can include artefacts and tagged data for them to reference.


4. Share insights and recommendations

Offer actionable recommendations, not opinions. Share clear next steps that solve pain points or answer pending decisions. If you have any in mind, suggest future research options too. If users made specific recommendations, share direct quotes.

5. Choose a format

There are two ways you could share your findings in a presentation or a report. Let’s look at these two categories and see which might be the best fit for you.

Usually, a presentation is best for sharing data with a large group and when presenting to non-technical stakeholders. Presentations should be used for visual communication and when you only need to include relevant information in a brief summary.

A presentation is usually formatted in a:

  • Case studies
  • Atomic research nuggets
  • Pre-recorded video

If you’re presenting to a smaller group, technical stakeholder or other researchers, you might want to use a report. This gives you the capacity to create a comprehensive record. Further, reports could be categorised based on their purpose as usability, analytics or market research reports.

A report is typically formatted in a:

  • Notion or Confluence page
  • Slack update

You might choose to write a report first, then create a presentation. After the presentation, you can share a more in-depth report. The report could also be used for records later.

1. Keep it engaging

When you’re presenting your findings, find ways to engage those you’re presenting to. You can ask them questions about their assumptions or what you’re presenting to get them more involved.

For example, “What do you predict were our findings when we asked users to test the usability of the menu?” or “What suggestions do you think users had for [a design problem]?”

If you don’t want to engage them with questions, try including alternative formats like videos, audio clips, visualisations or high-fidelity prototypes. Anything that’s interactive or different will help keep their engagement. They might engage with these items during or after your presentation.

Another way to keep it engaging is to tell a story throughout your presentation. Some UX researchers structure their presentations in the form of Joseph Campbell’s Hero’s Journey . Start in the middle with your research findings and then zoom out to your summary, insights and recommendations.

2. Combine qualitative and quantitative data

When possible, use qualitative data to back up quantitative data. For example, include a visualisation of poll results with a direct quote about that pain point.

Use this opportunity to show the value of the work you do and build empathy for your users. Translate your findings into a format that your stakeholders – designers, developers or executives – will be able to understand and act upon.

3. Make it actionable

Actionable presentations are engaging and they should have some business value . That means they need to solve a problem or at least move toward a solution to a problem. They might intend to optimise usability, find out more about the market or analyse user data.

Here are a few ways to make it actionable:

  • Include a to-do list at the end
  • Share your deck and repository files for future reference
  • Recommend solutions for product or business decisions
  • Suggest what kind of research should happen next (if any)
  • Share answers to posed research questions

4. Keep it concise and effective

Make it easy for stakeholders to dive deeper if they want to but make it optional. Yes, this means including links to an easily searchable repository and keeping your report brief.

Humans tend to focus best on just 3-4 things at a time. So, limit your report to three or four major insights. Additionally, try to keep your presentation down to 20-30 minutes.

Remember, you don’t need to share everything you learned. In your presentation, you just need to show your stakeholders what they are looking for. Anything else can be sent later in your repository or a more detailed PDF report.

5. Admit the shortcomings of UX research

If you get pushback from stakeholders during your presentation, it’s okay to share your constraints.

Your stakeholders might not understand that your sample size is big enough or how you chose the users in your study or why you did something the way you did. While qualitative research might not be statistically significant, it’s usually representative of your larger audience and it’s okay to point that out.

Because they aren’t researchers, it’s your job to explain your methodology to them but also be upfront about the limitations UX research can pose. When all of your cards are on the table, stakeholders are more likely to trust you.

When it comes to presenting your UX research findings, keep it brief and engaging. Provide depth with external resources after your presentation. This is how you get stakeholders to find empathy for your users. This is how you master the art of UX.

Need to go back to the basics and learn more about UX research? Dive into these articles:

What is UX research? The 9 best UX research tools to use in 2022

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What is UX Research: The Ultimate Guide for UX Researchers

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How to write and present actionable UX research reports

Regardless of how thorough or valuable your user research is, it quickly becomes meaningless if you’re unable to succinctly put it together and present it in a digestible UX research report.

UX research reporting is a skill just as valuable as being able to conduct the research in the first place. It lets you showcase methodology and findings of your research, and ensure a product’s user experience delivers with the first iteration.

Luckily, how to write and present UX research reports is something you can learn. What’s more, this chapter will guide you through it (and provide free templates for your UX report).

What is a UX research report?

A user research report is an easy-to-digest summary of a user research project that aims to update product stakeholders on results, inform product decisions with user data, and harmoniously guide a product build or iteration.

Once upon a time, UX research reporting was a cumbersome, dreaded box to tick. It was notorious for resulting in unnavigable reports that product teams would rather leave at the bottom of their inbox than try to consume.

The word 'report' conjures images of lengthy word documents, a PDF one-pager, or hour-long presentation with an occasional GIF—but a research report doesn't have to mean that.

Kevin Rapley , Senior User Researcher at Justice Digital, explains a UX report as being “about arming our teammates with data that allows them to decide on the direction of a product or service.”

A useful UX report includes:

  • The research goals and research process
  • Research questions the report is hoping to answer
  • A recap of the UX research plan
  • What UX research methods were used and why
  • Quantitative and qualitative data sets and conclusions
  • Key insights & actionable takeaways
  • An expanded data appendix

Why do you need a user research report?

Product teams need a user research report to reflect on research activities and accurately guide a product’s scope with key insights. A UX research report helps sort information, defend research, and affirm (or disprove) a hypothesis. No matter how well-organized your research repository is, sometimes simply having the research results available is not enough. A succinct report will align entire teams in one sitting by presenting findings in a unique way.

In short, a research report helps to:

  • Positively influence UX design
  • Make sense of data sets and explain complicated graphs or other quantitative research results
  • Provide actionable recommendations on next steps
  • Summarize key findings, so they can be translated into every role and responsibility of the product team

Where UX research enables product teams to understand the user, prove or disprove hypotheses, and prioritize and generate ideas, a UX research report ensures the user is at the center of every product decision. Presenting that UX report then aligns team members on goals and priorities, and provides authentic user insights to inform every product decision.

We’ve covered what a research report is , but what is it not ? A UX research report is not a static, one-time document that your team reads once. It’s an ongoing reference point; the guardrails and guiding insights that guarantees the entire build stays on track.

How to write an effective UX research report: the essential elements

No matter how you choose to present your research study, there are a few elements that every report needs to include for it to be both useful and effective. Let’s look at how to create a report.


Your introduction should lay out your research goals, plan, and scope. It should cover your product team’s pain points, and give a clear study overview. You need to answer what you did and why. The introduction can go on to include sales support data and competitive product analysis that inspired or guided this research project.

It’s a good idea to set up how this research helps to support and answer related company goals, team-level goals, and product-dev goals: so all stakeholders know it’s got something for them.

You can include questions from your UX research strategy you had originally hoped to answer, even if your results have gone on to answer other questions as well. Now’s also a good time to introduce research stakeholders: your fellow research team members.

As a secondary step to your introduction, ensure you’re including the approach you took to your UX research process : i.e. what research methods you used, as well as participant profiles and your user personas .

Don’t feel you need to spend too much time on this, says Charlie Herbozo Vidal , Senior User Experience Researcher at CVS Health. “As researchers, it’s not uncommon to dwell on the methodology for longer than needed. While interrogating methods might be valuable to other researchers, business partners might be disengaged by them.”

Ultimately, while methodology is important, it’s the results that most people are here for.

Key findings

This is where you get people on the edge of their seats! Give an overview of your findings, before breaking them down into more detail. Remind your audience ‘what we thought’ vs. what you actually learned.

Artifacts to use are:

  • User personas built
  • Insights from customer interviews
  • User journey maps
  • Prototype testing
  • Storyboards
  • Feedback & satisfaction reports

At the end of this section, and continuing throughout your presentation, you can pepper relevant atomic research nuggets.

Make sure you champion the user's needs throughout, and make special notes of 'offhand' comments users make. Often, it's the random comments that provide the most insight—they must not be forgotten about when writing the report.

Jack Dyer , Designer at Interactive Schools

Summarize your quantitative and qualitative research , and how they’ll both impact your product design and growth. Lay out opportunities versus risks, good-to-knows versus must-knows. Here you’ll want to convey the impact of each suggested step, roadmap designs, and figure out the long and short-term project scope. A few things to cover in your next steps are:

  • Long and short-term goals
  • ICE framework (Impact, confidence, ease)
  • Roles and responsibilities for each task
  • A timeline of events and project map
  • A request for resources
  • Desired outcomes

No matter how you’re presenting your research, be it asynchronously or not, you’ll need to include a Q&A. These can be subjective (based on what you think your team is likely to ask), pre-collected ahead of the presentation, answered live, or an opportunity to build an FAQ later.

What’s important is to acknowledge and be open to receiving questions. After all, questions are a positive thing—it means people are actually listening!

It’s easy to overlook the appendix after putting together a detailed report, but all that glorious research data needs to be accounted for and referenced clearly. Plus, you never know to what extent your team will want to dive into it. Your appendix is also where you’ll want to include secondary research that didn’t make the cut but backs up your research.

9 Ways to present UX research findings

UX research reporting will look a little different depending on your internal personas and organizational culture. First, ask yourself: who is your audience? Who needs to see the report, and who will benefit from seeing it? This will help determine how to present your user research report.

A few things to consider:

  • Are you working with internal or external stakeholders? Tool limitation and file-sharing will differ for both.
  • Are you working with an in-office, fully-remote, or hybrid team?
  • Are you sitting in the same time zone or not?
  • What are the knowledge levels like within your team?
  • How does your team communicate daily/weekly/monthly?
  • Are there any predetermined knowledge bases or tools your team is comfortable with?

The most common players across a UX team that need to understand your UX research report are:

  • Product Designers (UX/UI)
  • Fellow Product Researchers
  • UX/UI Writers

However , it doesn’t stop at your product decision-making team. More often than not, there will be other stakeholders that can benefit from your research presentation. Your marketing, finance, sales, and even C-suite executives will massively benefit from your findings too. If you can tailor versions of your report or provide key summaries for each collective, even better!

Psst 👉 This is much easier to do when you have a research team that can host stakeholder interviews ahead of your research process.

Now, let’s get into the report formats to consider:

1. Workshops: for real-time, collaborative reports

how to write user research report

First up, workshops. Workshops are a unique way of keeping your report interactive and engaging. They can be held remotely or in-person, but are almost impossible to hold asynchronously—so time zones are a big factor here.

You’ll also want to consider workshopping tools if you’re hosting digitally—a few to consider are: Miro, Mural, FigJam, and Gather.

A plus with workshops is that your stakeholders will actively have a say early on in the product development process , allowing you to foster more diverse inputs, minimize research bias you may have accumulated in your summaries, and build a sense of responsibility for the product’s success early on.

A negative of workshops is that they can be culprits to in-the-room or bandwagon bias. People are quick to ride on the coattails of a strong conclusion, without fully understanding or trialing another (less popular) conclusion or suggestion.

2. Slack channels: for an asynchronous and interactive research repository

Slack is a great option (especially if you’re already using it) if your research team needs to deliver insights to a fully-distributed collection of stakeholders. Slack tends to be the go-to channel for startups and creative companies, and there’s some key features you can tap into:

  • Canvas: Store files, images, videos, and more in one place
  • Huddles: Jump on a quick chat to fill in any gaps
  • Clips: Post audio, video, or screen-sharing clips
  • Connect: Team up with freelancers and agencies working on the project with you
  • Workflow: Build drag-and-drop processes from your findings
  • Knowledge sharing: Tag your data accordingly so it's easy to find later

3. Knowledge bases: for self-serve UX research reports

Knowledge bases can be a great home for your research presentation, and work especially well for distributed teams working across different time zones.

However your team is set up, research repositories are incredibly valuable. Sharing your report in a centralized location, regardless of the other ways you distribute findings, can democratize research , showcase the impact of your work, and disseminate valuable insights throughout your entire organization.

Keep in mind that knowledge bases can be tough to navigate if poorly organized or tagged. If you’re storing your UX research report in a knowledge base, ensure you provide clear instructions on how someone can find it, and how to navigate through the report itself.

If you have the time, run a card sorting test with an internal focus group to see how you can logically sort your research for those who are going to be looking for it.

4. Presentations / slide decks: great for the PAS framework

how to write user research report

Live presentations tend to be the most impactful, but do risk being short-lived if you don’t have a follow-up plan for after your presentation.

While they’re great for sharing metrics and visuals, and can provide a beautiful overview of your research project, presentations can be a little one-sided. This one-way presentation style can prevent collaboration and innovation from the rest of the team. Consider how you can make your presentation interactive or engaging, whether it’s taking questions throughout or doing a ‘choose your own adventure’ session and asking people which sections they want to review first.

Kevin Rapley , Senior User Researcher at Justice Digital, recommends presenting slides using the PAS framework:

  • Problem: State the problem you set out to overcome
  • Agitate: Detail the impact or opportunity missed by not meeting the problem
  • Solution: Offer a route forward from the research findings and insights, the next steps, and likely outcomes by solving the problem

Kevin explains that the PAS framework cuts to the detail people are invested in: “Stakeholders want to know the path forward: Are we on the right track to build this service? Have we uncovered user engagement or uptake issues? Have we learned that our assumptions are incorrect and we now have a better understanding of user needs? Presenting slides in this way delivers what’s needed.”

5. Written reports: for direct and simple sharing

If it’s not broken, don’t fix it. A written report is probably the idea that jumped to the front of your mind when you read the title of this chapter. For many, this may seem like the ‘OG’ of UX reports.

These types of reports often come as a PDF or a word document, making them static, reluctant to change, and resulting in low engagement or re-reads. Delivering a written report via email also means you can’t guarantee your audience is going to read it. On the other hand, written reports can be incredibly detailed, scanable for different stakeholders, and include all kinds of results from visual data to qualitative findings.

For many teams this method still works, especially if you’re trying to communicate findings to a distributed, asynchronous team. Written UX reports enable people to go through things in their own time—and come back to it when they need to.

6. Atomic research nuggets: to eliminate ‘bad research memory’

Deriving from an atom—the smallest unit of matter—atomic UX research nuggets are minute and succinct conclusions from data points. They’re always aligned and tagged with a product direction. Formalized by Tomer Sharon and Daniel Pidcock , it’s described as “the concept of breaking UX research down into its constituent parts”:

Experiments: “We did this…” Facts: “…and we found out this…” Insights: “…which makes us think this…” Conclusions: “…so we’ll do that.”

Atomic research nuggets help to fight ‘bad research memory’—the idea that knowledge gets lost or forgotten amid the depths of a larger report. These nuggets are accessible, usable, and searchable. They can be delivered (or accessed) throughout an entire product build, serving as North Stars for micro goals. Research nuggets can be a firm reminder your team is, or isn’t, taking the right action.

how to write user research report

7. Pre-recorded video: for better knowledge retention

People retain 90% of the information they receive via video versus text. There’s no question that, for many, video is a better way of onboarding and remembering information. At the same time, it can be easier to share information via video if your UX researchers aren’t the most confident of writers.

Although pre-recorded video is an easy way to share a UX research report with a team, as with other formats on this list, you’ll need to ensure people actually watch it.

Loom can be a great screen-sharing video recording tool. Some of their features and paid plans will enable you to see who from your team has watched your video, as well as spark conversation and engagement opportunities throughout the video. Alternatively, you can share the video as a watch-along during a synchronous meeting and discuss afterwards, while still sharing the video with those who can’t attend live.

8. Case studies: for sticky storytelling

Case studies aren’t just for winning potential customers. At their very core, case studies are put together to convince someone of something due to a real-life story. This is why they can be great if your UX research report needs to convince a diverse or largely cautious selection of stakeholders.

What’s more, case studies tend to rely on storytelling tactics and a strong narrative to get their point across. They can pull from user personas to further a point and make it more relatable for your design team. Muhammad Ahmad , UX Designer at VentureDive, shares the value presenting reports as case studies holds:

“Case studies show how you think. As a UX Researcher or Designer, how you percieve problems and what framework you use to evaluate them matters a lot. Your case studies are supposed to show just that.”

9. Maze reports: for all-in-one research and reporting

how to write user research report

Automate your reporting with Maze. Maze automatically generates a report for each test you run, turning it into an easy-to-navigate dashboard. Add comments to generate conversation, highlight key responses and generate usability scores for your prototype testing .

If you’re working with moderated research, Maze AI can speed up the reporting process with automated sentiment tagging, project naming, and even generating summaries and identifying critical learnings from user interviews . So you can sit back, and let Maze take care of the data processing.

When you’re happy with your report, generate a custom link that you can share with your team, and further internal and external stakeholders.

Using Maze reports will enable you to share:

  • Introduction and mission slides
  • An analysis of each UX research method: From card sorting to live website testing
  • In-depth breakdowns of research data
  • Overviews of the report metrics: From misclicks to bounce rates and time-on-screen
  • A usability score

These reports will also allow you to download CSV files of your data, and customzie filters and views to bring your stakeholders the numbers they need, fast. Your team will be able to collaborate in a comments section and let AI identify key themes and takeaways if you’re struggling to spot them.

Overall, UX research tools with in-built reporting are a great way to translate and share all of your research into visual data sets that can be digested by the rest of the team in a few clicks.

7 UX research report templates

There are some fantastic research report templates to help get you started on your journey. Here are some of our favorites to help you better present those deliverables, key learnings, and everything in between.

Maze: Usability testing report

how to write user research report

Hosted on Pitch, this report template is clear, simple, and follows a lot of the design and framework best practices shared in this chapter.

Access the template here

Aadil Khan: UXR report with examples

how to write user research report

A straightforward report template is designed by Aadil Khan , UX Researcher at IBM, who says: “I made this template based on tons of mentoring calls I’ve been in with people looking to land UXR jobs where we discuss how to present UXR case studies during interviews and such. Oftentimes their case studies were too lengthy and lacked some sort of narrative structure to make it easier to present.”

EaTemp: Key findings report

how to write user research report

A beautifully-designed template hosted on Figma. Get access to personas, empathy maps, and card sorting. All colors, fonts, and shapes are customizable.

Miro: Research repository template

how to write user research report

Build a centralized research hub on Miro. Connect your team in a few clicks and allow them to collaborate with this free template. Note: you’ll need to sign up for a (free) Miro account.

Furquan Ahmad: UX research report template

how to write user research report

A sleek and vibrant presentation, this template was created by Furquan Ahmad , Product Designer at Meta, “to help people focus their energy and time on the insights they're providing rather than worry about what the presentation will look like. I'm always shocked at how many people have benefited from the community.”

Estefanía Montaña Buitrago: Atomic UX research canvas

how to write user research report

Beautifully designed on FigJam, this canvas by Estefanía Montaña Buitrago , UX Designer at Globant, has been used by over 7,000 people and now comes with several useful remixes too.

Muhammad Ahmad: UX research kit

how to write user research report

Muhammad Ahmad , UX Designer at VentureDive, shared this minimalistic template. Here you’ll get 60+ customizable templates in both light and dark modes. There’s a free version, or a (paid) premium version which may be worth the investment for you.

Best practices for writing an effective UX research report

The functionality of your research report will come down to how you write it. Sitting down and being faced with copious amounts of data can make UX reporting feel like a daunting task—here’s some techniques and tips to help you along the way.

Take a leaf from your UX design book with user-friendly copy

No matter the format, you want your UX report to be as accessible and skim-able as possible for your audience. It’s a good idea to mimic some of the same mentalities you would use in UX design.

Gestalt grouping principles are good to consider for UX report writing. Think similarity , proximity , and common-region for grouping relevant information.

Similarly, UI design principles such as the figure-ground and focal point will help direct your readers’ eyes to the most important information first, as well as make for a more accessible read.

Lastly, Gestalt’s continuity principle is a great one to apply to your UX report. Readers naturally follow patterns for easier flows in information, so if you’re including stylistic elements like bolding, italics, asides, indenting, or something else, ensure these run consistently throughout your report.

At the same time, think about the structure, layout, and formatting of your written report. Are you leaving enough negative space for your reader to process information? These are especially important for readers with dyslexia, but will generally lift your readability on the whole:

  • Is all of your copy aligned left?
  • Is your font choice clear with a good amount of spacing between letters and words?
  • Are you bolding important words and sentences rather than underlining them?
  • Are you peppering your report with enough headings and subheadings?

Release oxytocin: Follow storytelling tactics

A Forbes article reported that “immersive storytelling releases the empathy-related chemical oxytocin in our brains.” If you’re not familiar with oxytocin, it’s known as a natural ‘feel-good’ chemical, promoting feelings of trust and attachment.

Why else do you think case studies are so effective? They rely on storytelling: they have characters, plots, beginnings, endings, peaks, and pits. User research reports that mimic storytelling threads and tactics are more likely to create sticky data points, as well as hold your readers’ attention throughout. This is why the PAS framework works so well, but whatever format your report takes, bear in mind a story-like structure with a beginning, middle, and end.

Ask your editor to edit your research presentation with the three Cs in mind

Clear , Concise , Compelling . These core principles exist everywhere the written word does, but it can be hard to spot them when editing your own work. Just because something is clear, concise, and compelling for you, doesn’t mean it is for someone else—ask a colleague to read your report (or, better yet—a content editor).

Failing that, if you don’t have access to an editor or are in a time crunch, here are some tools to help you edit your own work.

  • Grammarly: Good for catching those little typos and grammatical errors
  • Hemingway Editor: Gives a readability score and helps to simplify sentences

Consider your reader, and rethink the jargon

Tailoring your report to meet the needs and knowledge level of each stakeholder is a balancing act. Many will tell you to avoid jargon, acronyms, and technical language at all costs. But, that’s not always the case. Sometimes, using industry jargon is the most direct way of getting your point across, and if you know your reader understands it, go for it.

However, keep in mind that if your report is going to other teams: sales, C-suite, finance, etc, then you may need to find alternative terms that aren’t department-specific—or provide a glossary or acronym dictionary within the report.

Muhammad shares more: “Typically UX folks (or even product folks) are not that well-equipped with research terminologies. So giving them the summary of the research in plain language is the approach that works best for me.”

Wrapping up how to present user research findings

There you have it, a complete guide on how you can write and present your user experience research in a way that everyone can benefit from it.

Remember, be conscious of your audience, your format, and your language. Different stakeholders and team cultures require different reporting styles, it’s up to you to curate the information into a report that delivers the insights you’ve uncovered.

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User Research Report: Key Components and Best Practices

Learn about a user research report and its important components. Understand the best practices for writing a report and presenting it effectively.

Written by Ramotion Feb 21, 2023 18 min read

Last updated: Feb 25, 2024

The field of UI/UX design relies heavily on research and analysis. Whether it is gathering useful data from the users to understand their needs, conducting market research to identify trends, working on collaborative reports, or presenting findings of the analysis, designers have to cover all the aspects of research. When the research team has gathered and analyzed the data, it is also important to organize and present the findings in a way that the information is helpful and can be acted upon to create effective solutions for the target audience.

One of the most frequently conducted research by UI/UX designers deals with the users, such as understanding their expectations, highlighting their concerns, and recommending solutions that can better meet their needs. The end goal of UX research is to produce a usability report which can then help in improving the designs of products and services. For UX researchers, it is important not only to conduct user research but also to learn the art of creating an effective research report.

User Research in Practice

User Research in Practice ( Udacity )

In this article, we introduce UX research reports and discuss them in detail. This article starts with an introduction to UX research reports. We then cover all the major components of a UX research report, followed by the art of writing an effective report and the best practices to present the research findings.

Read along as we talk about this essential skill for all designers and learn how you can create effective user research reports.

What is a UX research report?

A UX research report – also referred to as a user research report – is a comprehensive document developed to present and explain the findings of the extensive work conducted by the design team. A UX research report includes all the important information about the purpose of the research, the methods used to gather data from the target audience, the major findings and takeaways, and recommendations that can help in improving the design. It is important to be clear about the purpose of conducting UX research and to clarify that in the report. Additionally, methods such as surveys, user testing, and interviews, need to be specified and explained in the report.

What should be included in a user research report?

A user research report includes a thorough discussion of the methods used to conduct the research, followed by the key learnings and recommendations. The purpose of the report is to highlight actionable items that can be taken up to improve the user experience.

User research reports serve various purposes. On the one hand, these reports help in understanding the shortcomings of a design and the needs of the users, thus providing recommendations to improve the products and services. On the other hand, these reports also serve as guiding documents for designers and researchers working on similar projects in the future. Leading design firms and consultancy providing user experience design services rely heavily on the findings of user research, thus improving their process along the way.

What is User Experience Research Report

What is User Experience Research Report ( Optimal Workshop )

If the researchers do all the work without properly documenting the findings and recommendations, it will not be possible to understand the entire process and methodology, thus leaving huge gaps between research and its application. A research report fills this gap, serving as an excellent resource for the organization and the students of design. For all aspiring designers, it is important to understand how to effectively write a research report. In the next section, we discuss the important components of a UX research report, providing a better understanding of the document.

Components of a UX research report

UX research reports are formal documents that are not always restricted to the design team or the executives of an organization. For example, if you’re working on a public project, the report, or key findings, might be shared on social media and other public platforms. There are some standard elements necessary to create an effective research report. These elements provide a template to present the findings in an understandable manner. If a user researcher gathers data without such guiding principles, the quality and impact of findings will get impacted.

What are the major components of a UX research report?

A UX report contains the following major components.

Executive summary

Introduction, goals and objectives, methodology, recommendations.

The following elements are considered to be essential elements for any research report.

Components of a UX Research Report

Components of a UX Research Report

An executive summary, as the name indicates, is created for the executives in an organization. It is an essential part of any formal report, where the purpose of the research, methods, key findings, and recommendations are neatly summarized.

The purpose of an executive summary is to provide a quick and comprehensive overview of the entire report. This part comes right after the table of contents, making sure that the audience interacts with this section first. An executive summary can leave a very good impression on the readers by preparing them for the entire report, and also saving them from a lot of technical details.

Like any report, a UX research report starts with an introduction. This is the section where all the background information and context are provided. In the introduction, it is a good practice to introduce the product or service that is being tested.

Additionally, a mention of the organization’s values helps in understanding the purpose of the research. The information in the introduction section helps in laying the foundation for all the technical content that follows. Understanding a research report without an introduction could be quite challenging.

To add more value to, and provide context for, the user research report, the goals and objectives for the entire study must be clearly stated. The overall research goals can be as simple as understanding the pain points of the users and getting their feedback for improving the design of the product or service. These goals give a clear idea of the research plan and indicate that all the designers and researchers are on the same page.

It is also a good practice to refer to the research question – or questions – when talking about the goals and objectives. This way the readers know what the entire report is about and what the major questions will be answered as they move along with the analysis.

In order to find the answers to the research questions and meet the objectives, UX researchers need to follow certain methods and techniques . It is important to discuss those methods in a clear and concise manner when writing research reports. These can include a variety of qualitative methods, such as interviews and focus groups, and quantitative techniques, such as surveys and correlational studies. It is a good research practice to explain these methods in a way that the general public can comprehend the information.

The value of UX research is strictly determined by the types of research methods involved in the process. If wrong methods are used, the findings can be misleading. Additionally, it is also important to discuss these methods for future researchers and aspiring designers, so they know which techniques are appropriate to achieve their goals.

Methodology in UX Research

Methodology in UX Research ( SciSpace )

The results section of any UX research report is, arguably, the one that gets the most attention. This is where all the research findings are presented in an understandable manner, so the audience can understand the key takeaways, thus getting a better idea of the needs of the target audience. The research findings do not include any discussions or opinions of the UX designers. Instead, this is where facts are reported based on the data gathered from user research.

Leaving a report merely by reporting the research findings does not help anyone, let alone the decision-makers. Good reports are the ones that do not leave the audience stranded but provide information on the next steps. This is where recommendations come into play. The recommendations section in a UX research report is the one that includes guidance on how to improve a design.

These recommendations must always be backed by the findings. Additionally, the recommendations must always be actionable and realistic. Ideal solutions that seem to solve all the problems are not helpful for the design team. It is also a good idea to identify the limitations and indicated areas where additional research is needed.

When conducting UX research, several materials are created. These can include survey questionnaires, interview scripts, observation sheets, and a lot more documents. These materials can be extremely helpful for future researchers working on similar projects, particularly those working in the same organization.

Providing all of these materials in the body of the report can be overwhelming and confusing for the audience as a user research report is not only read by UX designers. Therefore, it is important to consider providing this information in the appendices – something that interested readers can access if needed.

How to write a UX research report

Writing a research report can always seem to be a daunting task. On the one hand, there is all the background work that goes into conducting research, gathering the data, analyzing the results, and providing meaningful recommendations. On the other hand, there is the process of writing itself, where the information needs to be presented in a way that is clear, easy to understand, and helpful. The components of a UX research report mentioned above serve as a good template for the writing process.

What are some best practices to write a UX research report?

The best practices for writing a UX research report are as follows.

Define your goals

Understand your audience, use plain language, explain your methods, focus on findings, discuss and analyze the results, always provide recommendations, state your limitations.

There are certain best practices that can help in creating effective research reports.

how to write user research report

Effective UX Research Report Writing ( Romania Journal )

Like any UI/UX design project , writing a research report has to start with the goals. Before even starting the user research, it is important to identify and clarify research goals. These goals are decided in a way that they coincide with the overall vision and mission of the organization, and also cater to the needs of the target audience. Individuals from different teams, such as product development, marketing, design, and other related personnel need to be involved in the process, to ensure that everyone is on the same page. Once the goals have been defined, it gets easier to define the research questions and write a report that is more focused.

Considering the audience of a research report is extremely important. UX research reports are read by designers, but they are not the only target audience group. These reports play a significant role in decision-making and, therefore, make their way up to the executive offices. Similarly, other teams involved in the design process also benefit from the user research reports. This means that not everyone will be able to understand the design processes, methods, and technical aspects of the report. Therefore, it is important to consider the varying needs of these audience groups to write effective reports.

Different Audiences for UX Research Report

Different Audiences for UX Research Report

One of the key aspects of good reports is that they are easy to read and understand. Whether it is the technical information in the methods section or the more interesting UX research findings and recommendations, it is always beneficial to explain things in a simple manner.

The use of plain and clear language ensures that non-researchers and the general public can also make the most out of these otherwise complicated documents. All UI/UX designers should get some training and experience in the principles of clear and effective writing so that they can add more value to their reports.

As mentioned above, the methods section can always be tricky to understand, particularly for individuals who do not have a background in UX research and design. There are several steps that designers can take to explain their methods in a better way. One of those is to be specific with their research questions and to state them in a clear manner.

Another important research practice is to provide as many details about the research methods as possible. These details can be as simple and trivial as the need for technology, such as laptops and mobile phones, in conducting the research, and as sophisticated as eye-tracking software. If the readers know about all the techniques, they will be better able to understand the overall goals and findings of the research.

The section containing UX research findings demands a lot of attention and care when writing a report. This is where designers bring all the data and insights together, to present their findings from the extensive research. When writing about research findings, it is important to be clear and specific.

Any ambiguity in reporting the findings can confuse and overwhelm the audience, thus jeopardizing the overall goals of the UX research report. It is also essential for designers to leave their biases aside when reporting the findings. The opinions of the design and research teams should not be mixed with the results, as this can be misleading for the target audience. Remember, the goal of user research is to get insights from, and about, the users, in order to improve the design.

All good research reports include some sort of discussion on the results and insights obtained from the data. One of the best practices, when writing a report, is to shed some light on the research findings.

The most effective way to analyze and discuss results is to tie them back to the research questions and goals of the study. This practice keeps the memory of the audience refreshed, and adds to their understanding. Discussion of results in a user research report also helps other researchers in understanding the thought process behind the overall process.

Discuss the Results Comprehensively

Discuss the Results Comprehensively ( Pexels )

One of the sections of a user research report that often gets overlooked is recommendations. Many quality reports, sometimes, do not give attention to this aspect, and, thus, leave the audience hanging with some technical details and findings of the report. Successful and effective reports are the ones that discuss the findings and provide guidance for the future.

It is important to ensure that the recommendations consist of actionable items. For example, if the users find it hard to interact with the “sign in” button because of its color, the report should clearly state the reason and recommend possible edits to improve this button. The more specific the recommendations are, the more helpful will be to the design and product development teams.

A single user research project cannot possibly cover every single need and pain point of the target audience. There are several factors involved in a UX research project that can limit the data collection and analysis phases. For example, research might be restricted because of budgetary constraints, time limitations, confidentiality, and other policies of the organization.

It is always helpful to acknowledge these limitations while writing a UX research report. These limitations can help in identifying the areas where more work is needed, thus serving as a guiding section for future research studies.

Presenting UX research findings

Conducting good research, working with users, and gathering valuable data constitute one part of UX research. Then comes the report writing phase, where all the information is brought together, along with insights of the designers and researchers, thus helping in making sense of the data. This process provides good content for a UX research report. However, researchers must not stop at just reporting facts.

There is one more question that needs to be considered: How to present research findings? This is where designers have to wear multiple hats and look at the report from different perspectives. Even if the information is valuable, but it is not presented in an effective way, the usefulness of the report can take a hit.

How can UX researchers improve the presentation of their findings?

Some ways in which the presentation of UX research can be improved are as follows.

Use consistent language

Summarize and discuss the findings, use effective illustrations, avoid excessive use of jargon, make the report aesthetically pleasing, ensure easy navigation.

There are certain best practices that designers can follow to present the findings of UX research in a comprehensive manner. The skills from document design, aesthetics, illustration, and information management come in handy when presenting the findings of any research project. Some of the key aspects to consider are as follows.

Presenting UX Research Findings

Presenting UX Research Findings ( iStock )

All presentable and understandable research reports using consistent language, one that is easy to follow with clear explanations. In this sense, a research report is similar to any other design project, where consistency is a key principle . The use of consistent language means that the voice and tone throughout the report are the same, so the readers do not get confused in the middle.

This can be a concern when the projects and, therefore, the reports are long and written by multiple authors. In such cases, it is important to assign editing to one person who can ensure consistency throughout the document. An inconsistent report is hard to read and can greatly impact the overall quality of any research project.

As mentioned above, UX research findings are the most read section of any report. This is the section that gets equal attention from the technical and non-technical audiences. Therefore, it is important to present the findings in a way that can be easily understood by all groups of audiences.

In order to add more value to the report, it is always a good practice to summarize the findings and discuss them, expanding on their relationship with the research questions. When discussing the results, the UI/UX designers can make use of real-world examples to make the findings more relatable and understandable.

In research reports – and almost all other documents – words can only do so much. The power of media elements, such as images, schematics, graphs, and illustrations can never be underestimated. When working on the presentation of a report, illustrations must be given due attention. With the help of powerful visuals, designers can explain their quantitative and qualitative research results, making the information easily digestible.

Illustrations also make the content more accessible, leaving an overall good impact on the readability of the report. Modern organizations with well-established design teams have specific branding guidelines for their employees when it comes to creating and distributing illustrations, thus creating more avenues for creating a stronger brand image.

Use Illustrations to Discuss Results

Use Illustrations to Discuss Results ( Infosurv )

One important aspect, when it comes to the presentation and perception of a user research report, is limiting the use of jargon. This is something that gets ignored in many reports and is noticed only after a report is published or distributed.

Therefore, when working on the presentation of a report, it is important to get feedback from non-researchers and individuals from other teams, such as marketing and product development. Feedback from someone outside of the research team can help in strengthening the presentation of the report, thus making it more understandable and readable.

A report is only well-received when it is attractive and pleasing to the eye. This might sound like a small element, but if you stop and ask yourself how many times you left a report in the middle because it was not eye-catching, you will find the answer right away. There are several ways to improve the aesthetics of a report. This is where UI/UX designers can bring their creativity and principles of document design into play.

The use of colors, infographics, visual and textual hierarchy, icons, and quality images are some of the ways in which a report can be made aesthetically pleasing. Researchers can make use of the elements in a component library that designers frequently use for various projects. This will ensure consistency and also create a better brand image.

how to write user research report

Make the Report Aesthetically Pleasing ( Dribble )

When distributing a report, it is important to consider the way readers will interact with it, and navigate through the entire document. In shorter reports, this might not be a big concern, but when the documents get longer (over 20 pages), it gets tricky for the readers to scroll all the way up and find the desired section.

Therefore, when presenting a report, researchers should always focus on the way navigation can be improved. If the headings, subheadings, and captions are appropriate, and the table of contents is free of errors, then the digital documents can be easily navigated. If the reports are being hosted on an organization’s online portal or a blog, it is always a good idea to create a searchable repository, so the users can find the desired information quickly.

Working with people, understanding their needs, getting their feedback, and incorporating it into future designs are one of the most interesting parts of being a UX researcher and designer. However, this means that as a designer, you have to produce several reports to document your findings, provide recommendations, and make a case for the practice of UX research in the first place.

The reports thus created should be comprehensive, pleasing, useful, and helpful at the same time. This is a challenging task as not all designers are good at writing UX research reports. To be fair, writing and documentation are not easy tasks either. It is a skill that can be learned with time and by focusing on the right areas.

In this article, we covered the basic principles of writing an effective user research report. In order to make your report stand out, you have to focus on the efficacy of your research findings, the quality of writing, and the presentation of the report itself. With the help of the best practices and guidelines discussed above, you can start creating comprehensive reports that are not hard to read and have all the required information.

If you’re an aspiring UI/UX designer and have not been exposed to the report-writing process yet, now is the time to pay attention to this part of the job. The art of good report writing and having better presentation skills can make you more marketable, thus helping you land better job opportunities.

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how to write user research report

Writing a User Research Report

  • Bartek Dziegiel

What is a user research report?

A  user research report  is a document that summarizes the findings of a user research project.

It typically includes a description of the research methods, key findings, and recommendations for future action. User research reports communicate research findings to stakeholders, inform design decisions, and justify budget requests.

Purpose of a User Research Report

A user research report serves several essential purposes.

Illustration of essential purposes of user research report. Four blocks

First, it helps to communicate research findings to stakeholders in a clear and concise way. It can be crucial for getting buy-in for design decisions and ensuring everyone on the team is on the same page.

Second, a user research report communicates insights that will be used as a basis for making design decisions for your project. By understanding your users’ needs and behaviors, you can ensure that your product is designed in a way that is easy to use and meets their expectations.

Third, a user research report facilitates communications with your stakeholders and the rest of your development team. It can be used to justify budget requests. If you can show that your product is based on solid user research, it will be easier to convince stakeholders to invest in it.

Finally, it can be used to track the progress of a project over time. By comparing research findings from different points in time, you can see how your product is improving and identify areas for further improvement.

Elements of a User Research Report

A user research report typically includes the following elements:

  • Executive Summary:  A brief overview of the research project, including the research goals, methods, and key findings.
  • Introduction:  A more detailed description of the research project, including the background, objectives, and scope.
  • Research Methodology:  A description of the research methods used, including the research questions, data collection methods, and data analysis techniques.
  • Findings:  A presentation of the key findings of the research, including user needs, behaviors, and pain points.
  • Recommendations:  A set of recommendations for future action based on the research findings.
  • Conclusion:  A summary of the research findings and recommendations.

How to write a user research report?

A user research report should not be a document that includes an overwhelming amount of details and describes every step taken during the research study.

The report’s primary purpose is to communicate research findings to the rest of the stakeholders. The research report should include only the most relevant data.

Following these simple steps, you can create a clear, concise, informative report valuable to your stakeholders. 

1. Planning Your Report

Before you start writing your report, it’s essential to take some time to plan it out. Planning your report will ensure it is well-organized and effectively communicates your findings.

Here are a few things to consider when planning your report:

  • Define your audience.  Who will be reading your report? What is their level of knowledge about user research?
  • Determine your goals.  What do you want to achieve with your report? Are you trying to inform stakeholders, influence design decisions, or justify budget requests?
  • Outline your content.  What are the key findings you want to share? What evidence do you have to support your findings?
  • Choose a format.  Will you write a formal report, an executive summary, or a presentation?

You can draft your report once you understand your audience, goals, and content.

2. Research Goals

When writing a user research report, it’s important to state the research goals clearly. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART).

For example, a research goal might be to:

  • Identify the top five pain points that users experience with our product.
  • Understand the user journey for completing a specific task in our application.
  • Gather feedback on a new design prototype for our website.

Clearly state your research goals in your report. It will ensure that your report focuses on your primary objectives and that you communicate the importance of your findings to your stakeholders in a straightforward manner.

3. Methodology

The methodology section of your user research report should describe the methods you used to collect and analyze data. This section should be clear and concise and provide enough detail for readers to understand how you reached your conclusions.

Here are some of the things you should include in your methodology section:

  • Describe your research methods (e.g., surveys, interviews, usability testing).
  • Describe the data collection process (e.g., how you recruited participants and conducted interviews).
  • Include a description of the data analysis techniques you used.

It is also essential to be transparent about any limitations of your methodology. For example, if you only surveyed a small number of participants, acknowledge this and discuss how it might impact the generalizability of your findings.

By providing a clear and detailed description of your methodology, you can help your readers understand the rigor of your research and the validity of your findings.

4. Insights

The insights section of your user research report should present the key findings of your research.

This is a critical section of your research report, so you must ensure your stakeholders will not dismiss it. It is crucial to write this section clearly and concisely. Provide compelling evidence to support your findings, but do not overwhelm your audience by including too many details.

Here are some of the things you should include in your insights section:

  • A summary of the key themes that emerged from your research.
  • Quotes from participants that illustrate your findings.
  • Data visualizations (e.g., charts, graphs, diagrams) that help to communicate your findings effectively.

Focus on the most critical findings from your research and present them in a way that is easy for your readers to understand.

You should also avoid making any personal opinions or recommendations in this section. There will be space for that later in the report.

You can help your stakeholders understand your users’ needs and behaviors by presenting your insights clearly and engagingly. This understanding can then be used to make informed decisions about the design and development of your product.

5. Recommendations

The recommendations section of your user research report should provide actionable advice based on your findings. This section should provide specific and measurable recommendations that your team can implement.

Here are some of the things you should include in your recommendations section:

  • A prioritized list of specific recommendations that address your users’ needs and pain points based on the results of your research.
  • A plan for measuring the impact of your recommendations.
  • A timeline for implementing your recommendations.

Always prioritize your recommendations based on their potential impact and feasibility. Be realistic about the resources that are available to implement your recommendations.

By providing clear and actionable recommendations, you can help your stakeholders make informed decisions about improving your product. You can also use your recommendations to track progress and measure the impact of your user research.

How to present a user research report?

Consider how you will present your research findings. Sometimes, sending a report in a document format is entirely acceptable. In other cases, a formal presentation will be more appropriate.

Presenting a user research report can effectively communicate your findings to stakeholders and influence design decisions. However, you should tailor your presentation to your audience.

Here are some tips about presenting your findings to the stakeholders.

1. Be Concise

When presenting your user research report, it is crucial to be concise.

Your audience’s time is valuable, so you should only focus on the essential findings and recommendations. Avoid going into too much detail about your methodology or data analysis techniques.

  • Use clear and concise language.  Avoid using jargon or technical terms that your audience may not understand.
  • Focus on the most important findings.  Don’t try to cover everything in your presentation. Pick out the most critical findings and focus on those.
  • Use visuals to communicate your findings.  Charts, graphs, and diagrams can be a great way to share complex information in a concise way.

2. Use Plain Language

When presenting your user research report, using plain language that is easy for your audience to understand is crucial. Avoid jargon, technical terms, and overly complex sentence structures.

Instead, opt for simple, straightforward language accessible to a wider audience.

Here are some tips for using plain language in your presentation:

  • Keep the tone conversational.  Avoid using specialized terminology or jargon that your audience may not be familiar with.
  • Keep sentences short and to the point.  Long, convoluted sentences can be challenging to follow and may cause your audience to lose focus.
  • Use active voice whenever possible.  Active voice makes your sentences more direct and engaging.
  • Use clear and concise transitions.  Transitions help your audience follow the flow of your presentation and make it easier for them to understand how your points are connected.
  • Use examples and anecdotes to illustrate your points.  Examples and anecdotes can help your audience connect with your findings and make them more relatable.

3. Create a Narrative

Incorporating a narrative into your user research presentation can make it more engaging and memorable for your audience. By framing your findings as a story, you can help your listeners connect with the research on a personal level and understand its impact on real people.

Here are some tips for creating a narrative in your presentation:

  • Start with a compelling introduction that captures your audience’s attention.
  • Introduce your research participants as characters in your story.
  • Highlight key findings and recommendations as turning points in the narrative.
  • Use quotes from your participants or clips from the interview recordings if possible.
  • Conclude with a call to action that encourages your audience to take action based on your research.

By weaving a narrative into your presentation, you can transform your user research findings from dry data points into a compelling story that resonates with your audience and inspires action.

4. Allow Pauses

People giving presentations tend to speak too fast. The reason might be nervousness or eagerness to convey all the information they’ve gathered. To help with that, incorporate strategic pauses into your delivery. These pauses serve several crucial purposes:

  • Emphasis:  Pausing after key points allows your audience to absorb and internalize the information, emphasizing its importance.
  • Transition:  Pausing between sections of your presentation provides a clear transition, signaling a shift in topic and allowing your audience to prepare for the next segment.
  • Engagement:  Pausing during storytelling moments gives your audience time to connect with the narrative and empathize with the characters, enhancing their engagement with the presentation.
  • Questioning:  Strategically placed pauses can encourage your audience to reflect on the information presented, prompting them to ask questions and seek clarification.
  • Absorption:  Pausing after complex data visualizations grants your audience time to process the information and make connections between the visuals and the overall findings.

Consider pauses not as dead air but rather as tools for effective communication. Pauses can enhance comprehension of your presentation, engagement, and the overall impact of your message.

Additional tips for presenting a user research report

Include quotes

Incorporating quotes from actual research participants can add a personal touch to your presentation and make your findings more relatable. When selecting quotes, choose those that are insightful, representative and illustrate key points from your research.

Make it visually pleasing

Visuals can enhance the understanding and impact of your presentation. This is especially true when you are presenting quantitative data. Use charts, graphs, diagrams, and images to illustrate data, highlight trends, and make your findings more digestible. However, avoid cluttering your slides with too many visuals; ensure each element serves a clear purpose.

Prepare for questions

After presenting your findings, be prepared to answer questions from your audience. Anticipate common questions and prepare clear and concise responses. Additionally, have a copy of your report available for those who want more in-depth information.

Tailor your presentation to your audience:  Consider their level of knowledge about user research and focus on the information that will be most relevant to them.

Practice your presentation:  Rehearse to ensure a smooth and confident delivery. Consider the pauses mentioned earlier – try to plan where to incorporate them and practice them. 

Giving a presentation may be stressful for some. However, by preparing in advance, you can feel more confident. Following these tips can create an informative, engaging, and persuasive user research presentation.

In conclusion, a user research report is essential for communicating user research findings to stakeholders.

By following the tips outlined in this article, you can create a user research report that is clear, concise, and informative. Additionally, by tailoring your presentation to your audience and using visuals effectively, you can create an engaging and persuasive presentation.

By following these guidelines, you can ensure that your user research has a meaningful impact on the design and development of your product.

Further reading

Writing a user research report: tips and template slides  by Decoding Research

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The right way to structure a UX research report

Girl putting together puzzle

I spent hours staring at blank Google Docs or Google Slides when creating a user research presentation. Finally, it got to the point where, instead of focusing on the actual content, I decided to try a plethora of tools and templates to help me.

It wasn’t that I didn’t know what to write. I didn’t have the right color palette or beautiful graphics (I’m not a designer, after all). So I tried notes, Notion, Miro, some obscure tools that no longer exist, and I downloaded an obscene number of Keynote and Google Slide templates. There was even a point where I  bought  slide templates on Etsy. 

However, the real problem was not the formatting, design, or aesthetic of my research reports—as much as I wished it was because that was a lot easier to solve than the real problem. I had no idea how to structure my research reports. I was constantly faced with writer’s block, staring at the blank pages, knowing that I had to present findings and the clock was ticking. Nothing is more complex than creating something from scratch.

.css-1nrevy2{position:relative;display:inline-block;} Structure by research themes

The first and most common way of structuring reports is by themes. In this structure, you use what you learned from synthesis to guide how you write the report. But what exactly is a theme?

After  affinity diagramming , you will have clusters of information. For example, if I conducted a study on how people decide on where to travel next, I might see the following groups come up:

Inspiration from social media (Instagram, blogs)

Recommendations from friends, family, or communities

Going to a place you’ve been before and enjoyed

Using package or vacation deals

Partner, spouse, or friend wanting to travel somewhere specific

Discounted trip finders 

Choosing from a bucket list of destinations

Randomly selecting a destination that sounds cool

Now, that is a lot to report on in and of itself! If I could help the team better understand this decision, I would focus on the top three to five themes with the highest number of participants. Let’s say I spoke to 20 people, and the top three decision-making factors were:

Inspiration from social media (Instagram, blogs)—17/20 participants

Recommendations from friends, family, or communities—14/20 participants

Using discounted trip finders—13/20 participants

I would use these three themes as the structure of my report, starting with the most common theme and ending with the least. Within the report, I would include:

Theme title

Theme summary, which includes bullet points of the main one to three findings within the theme

A deep dive section, including the insight behind the finding, quotes, videos, or audio clips of each finding

So, this would then look like this:

Theme title: Inspiration from social media

Theme summary:

Finding one: People follow travel influencers on social media (e.g., Instagram and blogs) to constantly be up-to-date on where to travel next

Finding two: People create lists, boards, or collections to save all the destinations they find from influencers or on social media and return to them when they want to travel

Deep dive into finding one:

Many people love to daydream about travel, and there isn’t a better way to do that than getting lost on social media. Jake opens Instagram during work one day because he overheard a colleague talking about a recent trip. Jake knows he has some vacation days left, so he goes to his favorite Instagram travel accounts and starts scrolling. He remembers he started collecting a few places he’d like to go and looks through them, deciding on the top two. He makes a note to look up the prices later tonight, after work, and look into some potential dates. Although he wishes he could book the trip right then and there, it is too complicated to do during work, so he waits until later.

“Yeah, I just got this travel bug suddenly after I heard some people talking, and as soon as I saw the photos on Instagram, I was like, I  have to go. I wish I could have just booked it immediately, but figuring out dates, airlines, hotels, and budget takes focus, so I just look into it when I have more time.”

By following this structure, you can lay out the most important information you found for stakeholders to quickly get the most critical findings. 

Research repositories are the way of the future.

Three unexpected ways a research repository makes your life easier

Research goals and questions.

I used the theme template frequently for quite a few years, without deviating much. However, I still saw confusion at times with some stakeholders. With this structure, the answers to their questions or the research goals weren’t always straightforward. I then decided to try another format.

Instead of organizing the findings by themes gathered in clusters, I went straight to answering the research goals or questions aligned on at the beginning of the project. The incredible impact of this structure was that it directly answered what the stakeholders needed to know.  

If we take the example from above, let’s say the research goals were to:

Understand people’s current mental models around deciding on where to travel to next 

Discover pain points behind deciding on where to travel 

Identify the tools people currently use when getting inspired and deciding on where to travel to next

So, instead of grouping by themes, I would structure it like:

Research goal one title

Finding summary, which includes bullet points of the one to three findings relevant to the goal

Finding one directly related to the research goal

Evidence of finding one

Finding two directly related to the research goal

Evidence of finding two

Finding three directly related to the research goal

Evidence of finding three

This way, the evidence you present is directly related to the study’s goals and the information stakeholders need to make decisions. Take a look at my  sample UX research report template here  (in exchange for your email, please)!

how to write user research report

What we learned from creating a tagging taxonomy

Usability testing.

Now, I have found that usability testing is its own type of report and template. So I use one of the initial templates but then add a separate component that analyzes the usability aspect. Since it is slightly more manageable, I usually use the theme template to begin my usability test and then dive into the prototype findings. Still, I usually only highlight the top two themes to ensure the presentation isn’t too long. 

The main difference here is the concept/prototype analysis section. There are a few ways to structure analysis when it comes to usability testing. The two main ways I have had success with are:

Screen-by-screen analysis, which includes a photo of the screen and annotations of feedback 

A flow analysis, which includes bullet points of feedback 

If you are doing any quantitative usability testing, such as measuring time on task or task success, include a stoplight chart

The way I decide whether to use screen-by-screen or flow analysis depends on the stakeholders’ needs and the depth of feedback I received from participants. For example, if I find that each screen received a lot of feedback, I will do that analysis. However, if the team needs to understand the flow of the prototype, I will break that up into several slides to demonstrate the feedback on the overall flow.

So my usability testing reports are generally structured like:

Theme title one

Theme title two

A deep dive slide, behind the finding, quotes, videos, or audio clips of each finding

Concept/prototype analysis 

Reminder of the prototype

Screen-by-screen or flow analysis

If applicable, a rainbow chart 

These three structures cover the most common reports/presentations you will encounter as a user researcher. I highly encourage you to try different approaches within these structures by always thinking of your audience first and gathering feedback after each presentation!

If you’re a Dovetail Analysis+Repository or Enterprise customer, you can make awesome-looking reports in Dovetail using Stories. Check out our guide for building beautiful reports here .

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From Data to Action: A Guide to Writing UX Research Reports

how to write user research report

Successful UX research is one that dives deep into the user's world, understanding their needs, preferences, and challenges to create solutions that not only solve their problems but also provide a delightful experience. 

But what good is UX research if it doesn't translate into actions that drive product development in the right direction? 

That's where a well-crafted UX research report comes into play. It helps you translate the findings into actionable recommendations that your stakeholders understand and care about.

In this guide, we’ll show you how to present your raw data in a clear, impactful manner that will turn your report into a powerful driver of design and business decisions. 

What is a UX research report?

A UX research report is a document that summarizes findings from your UX research, translating them into a language that is understandable to your stakeholders.

It typically includes data gathered from various UX research methods , such as usability testing, user interviews, and surveys , used during your research process.

The aim of a UX research report is to present the data you gathered in an easily digestible format that enables stakeholders to make informed decisions about product design and development.

how to write user research report

The benefits of creating a UX research report 

Conducting UX research without acting upon its findings is an exercise in futility. A report can help you gather conclusions and create a coherent plan of action so that no relevant insight is lost.

Here are some of the key benefits you’ll reap by creating a UX research report.

Building empathy for the user

One key purpose of UX research is to build empathy for users among the product team and stakeholders. A well-constructed UX research report vividly conveys user struggles, aspirations, and workflows, fostering empathy and encouraging a user-centered approach to product design and development.

Facilitating consensus

In any product development team, there can be diverse opinions and ideas. A UX research report serves as an objective source of truth that helps align different team members and stakeholders. The clear presentation of user data and findings can foster agreement on priorities and next steps.

Enhancing product value

Insights derived from your UX research reports can help identify opportunities for innovation or improvement, leading to better product-market fit . The report might also reveal unmet user needs or pain points that, when addressed, significantly enhance the value and appeal of the product.

Surveys, including the template below, offer a great to collect user insights on the perceived product value:

Demonstrating ROI

Your UX research reports can also help demonstrate the return on investment (ROI) of UX activities . By connecting the insights and recommendations from the report to measurable improvements in key metrics (like increased user engagement, reduced churn, or improved conversion rates), you can provide tangible evidence of the value of UX research.

Enabling continuous improvement

UX research reports serve as benchmarks that enable continuous improvement. By documenting user insights and experiences over time, these reports help teams track changes in user behavior, measure the impact of design changes, and assess progress toward UX goals.

How to write a UX research report

Now that you know the benefits of a UX research report, let's go into more depth on the essential elements it should consist of. 


This part of the report lays the groundwork for everything that follows. It should clearly define the product or service you’re working on, the reason behind conducting the UX research , and a high-level overview of the methodology you used. 

It can be helpful to articulate any pre-existing assumptions or known issues about the user experience that inspired the research. The introduction sets the tone and context for the entire report, making it essential for engaging your audience.

Research goals

The research goals section is where you articulate what you aimed to discover through your research. It is the guiding light of your entire study and report. 

These could include understanding the reason behind a drop in user engagement, discovering how users interact with a particular feature, or finding out what obstacles are causing users to abandon the product or service. 

Use the survey template below to discover what stops your customers from completing a purchase:

Business value

Here you should highlight how the UX research aligns with and contributes to the organization's overall goals. You might discuss how improving user engagement can lead to increased revenue, or how reducing user frustration can decrease customer churn. By showcasing the business value , you help stakeholders understand why the research is crucial and how it can impact the bottom line.


The methodology section is where you outline the research methods and techniques you used to gather data. This could include surveys, interviews, usability tests, card sorting, heatmaps, and more. For each method, explain why you chose it, how you implemented it, and any particular considerations or challenges. This section allows readers to understand the context of your findings and how you arrived at them.

Key findings

This is the core of your report where you present your research outcomes.

Break down the findings based on research goals or the specific parts of the user journey they relate to and explain the UX metrics you used. To enhance readability, you can use bullet points, numbered lists, or subheadings. 

Keep in mind that key findings are recommendations are the two parts your key stakeholders are most likely to skip to, so make sure it’s easy to understand and gets your points across. 


The recommendations section is where you offer suggestions for improvement based on your findings. Make sure your recommendations are actionable and specific. It's not enough to say, "improve website navigation"; instead, try something like, "rearrange the main navigation menu items in order of user preference as indicated by our card sorting exercise". The more detailed and precise you are, the more value you provide to decision-makers and those who will implement these changes.

Best practices for writing a UX research report

Crafting a compelling UX research report requires more than just presenting the facts. Here are some best practices to ensure your report is insightful, engaging, and actionable.

Know your audience

Before you even begin to write, it's crucial to understand who will be reading your report. Are they designers, developers, or business stakeholders? Tailor your content, depth, language, and presentation style to their needs and understanding levels. Keep technical jargon to a minimum unless your audience is highly specialized. The aim is to make the report accessible and meaningful to all readers.

Turn your findings into a story

Data alone can be dry and challenging to digest. One way to make your findings more engaging and memorable is to weave them into a story. This doesn't mean fabricating narratives, but rather presenting your data in a way that it forms a coherent, relatable narrative. Data-driven storytelling can help to highlight important trends, reveal user behaviors, and create a compelling argument for your recommendations.

The video below explains how to frame your UX data with storytelling:

Combine qualitative and quantitative data

An effective UX research report marries both qualitative and quantitative data . Quantitative data provides broad strokes—how many, how much, how often—while qualitative data fills in the details, revealing why users behave as they do. Together, these two types of data provide a full, rich picture of the user experience.

Explain and visualize data

Data visualization is a powerful tool for making complex information easier to understand. Charts, graphs, and infographics can all help to convey your findings more effectively. But don't just present data—explain it. Make sure to clearly articulate what each piece of data means and why it's important.

how to write user research report

Offer actionable recommendations

Your findings aren't much use if they can't be acted upon. Based on your research, offer clear, actionable steps that your team can take to improve the UX. Be as specific as possible. Instead of saying "improve the checkout process," for example, you might suggest "add a progress bar to the checkout process to let users know how many steps remain."

Use different formats

While a written report is critical, consider leveraging other formats and mediums to present your findings. Infographics, presentations, video summaries, or interactive dashboards can cater to different learning styles and preferences. These can also make it easier for stakeholders to digest and understand your research.

Spread the word

Finally, don't let your hard work go unnoticed. Share your report with all relevant parties—designers, developers, product managers, executives, and even customer service representatives can all benefit from your insights. Consider presenting your findings in a meeting, sharing them via email, or posting them on your company's internal network.

Collect better user data with surveys

UX research reports are a vital cog in the UX design process. They unearth invaluable insights and draw a roadmap toward a more seamless, user-centric product. 

The quality of your report is heavily dependent on the quality of the data you collect. One of the most effective tools for this purpose is surveys.

When designed and deployed correctly, surveys provide a wealth of quantitative and qualitative data about your users. They can capture insights into any aspect of the user experience you’d like to discover more about. 

With Survicate, you can deploy surveys at any stage of the user journey, on any platform. Simply sign up for a free account , choose from dozens of UX survey templates (or create your own), and start collecting invaluable user feedback.

how to write user research report

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UX Research Report

In this guide we are going to explain how to create a good ux research report that will help to effectively communicate your findings to the team and stakeholders..

how to write user research report

Last update 16.08.2023

The way you communicate your research findings often defines the whole future trajectory of your design process . You need to be informative , persuasive and show the true value of your study in order to actually get the suggested solution to be implemented. And for that, you need a good UX research report.

Let’s take a look at what a UX research report should contain, how to structure it effectively, what best practices to follow, and explore some great examples of user research reports from other companies. 

Key Takeaways:

➡️ UX research reports are an ultimate way to communicate research findings to teams and stakeholders

❗ They should be clear , concise and visually appealing to engage readers.

✅ You should tailor the report to the target audience’s understanding and needs.

🧠 User feedback , visuals , and artifacts enhance the report’s credibility and impact.

💡Templates and tools can streamline the report creation process and generate professional-looking reports.

What is a UX research report? 

A UX research report is a document that communicates the findings, insights, background and proposed solutions of your UX research study. The primary goal of creating a UX research report is to present your findings in a clear and concise way, highlight critical problems that need to be solved and share your ideas on how to solve them. 

By creating a UX research report you’re ensuring that other teams and relevant stakeholders are informed about the current state of the research and the improvements that need to be done.

That’s why the quality of your report matters so much: it is often used as the main argument for convincing stakeholders to invest in UX .

UX report structure

ux research report structure

What’s the first thing that comes to your mind when you hear the word report ? A long complex, almost too-official document that is extremely boring to read? Yes, some reports really do look like that. But it’s not the case for user research reports . 

You want your report to clearly present the key findings and message you want to communicate to your colleagues. That’s why the catch here is to make it as s tructured and straight to the point as possible. 

Here are the main sections your UX research report should include:

In this section you set the context for the whole report. Here you need to introduce the reader to the main problem , explain why the research was conducted and what was the initial state of the product. It’s also the section where you can describe the goals and objectives you’ve set for the study. 

Your job here is to give the reader all the background information about the research situation so that they have a clear idea of what you were trying to find out, how and why. 


The next part of your UX research report is describing the research methodology that you chose for the study. Explain what research methods you used to gather information and why. Don’t forget to also briefly describe who were your study participants . 

Make sure to avoid professional jargon and using complex terminology in this section. You want everyone who reads the report to understand how the study was conducted. If any research terms need additional explanation, make sure to include it as well.   

Key Findings

This section should include the key takeaways of your research . What are the most important findings that you want to communicate to your team? Choose wisely and make sure to not clutter this section with unnecessary details and extra information. Make it short, sweet and straight to the point so that the readers remember it and understand the rest of your report.

To make the information in this section more valuable and easily-digestible, include user quotes from your testing, observations, or statistical data , depending on the research method. Supporting your key points with user feedback will help to grab readers attention and generate empathy . 

To visualize your key points and demonstrate user’s problems more clearly, include research artifacts that you’ve used during your research. This could be UX storyboards, personas or user journey maps

Opportunities & Recommendations

In this section you need to translate your insights and findings into actuable next steps to present to your product and design team as well as stakeholders. Make sure they tie back to the key takeaways you’ve described earlier and provide a clear path for moving forward with these solutions.

Define clear actions that you believe the team should take. This could be specific product design changes, opportunities or even a question that you need to conduct further research on. Whatever it is, think them through and come up with optimal potential solutions that will be in line with your available resources, time and budget.

How to write a UX research report

how to write a ux research report

Now that you know how the UX research report should be structured, it’s time to put your knowledge to practice and create the report. This may seem frustrating, however, trust us, by following the 6 key steps below, you’ll produce the perfect UX research report to present your findings. 

Here’s how to write a UX research report in 6 steps:

1.) Define your goals

A clear objective does not only provide the roadmap for your research study in the research plan but also much-needed context for your findings. Define what you’re trying to achieve and what problem you’re aiming to solve. What information are you going to focus on in your report and what outcomes are you expecting? 

By figuring out answers to all those questions you’ll be able to avoid clutter in your report and get straight to the point.

2.) Understand your audience

You need to know exactly who is going to read your report and tailor the information accordingly . A report for the development team will look different from the one created for stakeholders with zero to no understanding of UX. 

By tailoring your tone of voice, wording and key information to appeal to the target audience of your report, you ensure that the message you’re trying to communicate will be successfully received and acted upon .

3.) Summarize

Go back to your research and look at the findings. You need to summarize it all in an easily-digestible format and only highlight the main information you’re trying to convey. While you may want to include every detail of your findings and research process, stop yourself, and focus on adding what’s really important and corresponds to the goals defined earlier. 

Define the key insights of your findings, clearly explain the methodology and background you’ve worked with and come up with actionable recommendations and next steps you’re going to communicate.

4.) Prove your points with user feedback

Add credibility to your findings and make the report more engaging by adding feedback from real users received during the research. This may include quotes, video recordings of them facing a certain problem with your product as well as specific metrics or data from surveys. 

This will help to prove your points and better explain the issues users face to those who are not familiar with the concept of UX. 

5.) Put it all together

The final step is to put together everything you’ve already done and create a structured UX research report. Focus on making your report not only informative, but also visually appealing and easy to read. You can either do it yourself or use one of the UX research report templates that we’ll talk about below.

6.) Use reports from UX research tools

Alternatively, you can make use of the PDF report feature that many modern UX research tools offer. 

Tools like UXtweak automatically generate customized visually appealing reports of the data obtained from the study and make it easy to share and present your findings.

how to write user research report

Generate Custom PDF Reports of Your Findings with UXtweak!

Create an account and start researching today!

Tips for creating a perfect UX research report

ux research report structure

Here’s a summary of the main tips we recommend to follow to make your UX research report even better:

  • Include illustrations and graphs 
  • Make it visually appealing
  • Structure the information in a logical way
  • Tailor the tone of voice and wording to fit the target audience of your report 
  • Add videos and test recordings to better illustrate issues
  • Generate user empathy by demonstrating artifacts such as storyboards, personas and journey maps
  • Go straight to the point and avoid information clutter
  • Consider including a glossary of key terms or concepts if necessary
  • Include a table of contents for easier navigation

UX research report example

A UX research report can be formatted in different ways:

  • Slack update
  • Notion page

Let’s take a look at 2 UX research report examples to get a better idea of how they look. 

UX research report example from a UX research platform

The first one will be a sample UX research report example from one of UXtweak usability testing studies. This is a perfect demonstration of a report you can generate with the help of UX research tools available online.

ux research report example from uxtweak

These reports are usually generated automatically and include all the data and analytics from your study, as well as metrics calculated by the tool. Not all platforms offer this feature, however, with UXtweak you can always count on a visually-appealing custom report of your findings . 

Here are some examples of such reports from UXtweak:

Take a look at how these reports look in our demos:

🎯Website Testing Demo Report

🎯Website Testing Demo Report

✅Prototype Testing Sample Report

✅Prototype Testing Sample Report

The only downside of such reports is they don’t include any information about the background of your study . However, you can always just take the data you need and include it in the full UX research report of your study. This will save an enormous amount of time, compared to analyzing the data yourself.

Full UX research report example in PDF

The second example is a more detailed UX research report of the study conducted for Marriott hotel chain. Although the report is detailed, it’s still very straight to the point and perfectly communicated the primary insights without overwhelming the reader with information . 

The report is done in PDF, however, it’s not a hard-to read long document with tons of text, but rather a clearly structured slide deck. The report includes quotes from users to support the key points, a clear list of main findings and recommendations.

ux research report

UX research report templates

To finalize and provide you with some guidance for creating your own user research report we gathered some great UX research report templates! You can download, customize them and save time on creating your own!

1. User Research Report: Summary

ux research report template

A visually appealing free PDF user research report template in a form of slide deck that you can use to present your findings to the team.

📥 Get the template .

2. Usability Testing Report Template

ux research report template

A customizable report from Xtensio to present your usability testing findings in a digestible way. 

3. UX Research Report Template from Pitch

ux research report template

A report template with great design that you can customize in the Pitch app and use to present your findings to stakeholders.

📥 Get the template

4. UX Report Template

ux research report template, usabilitygov

A great Word document template by industry experts – You can download both short and long versions, depending on how formal you want your report to be.

5. Notion Research Report Template

ux research report, notion

Although this is specifically a usability testing report template, that’s a great example of how you can report UX research using Notion. Download and customize the template to fit with your research methods.

6. UXBoost UX Research Template

How to Write a Usability Testing Report

A slide deck UX research report by UXboost with great structure and visuals that you can customize! 

Wrapping up

And that’s a wrap on UX research reporting! You now have everything you need to create your own perfect report and present your findings to the team. 

The next step is to register for your UXtweak account and conduct the research! Get to know your users, collect their feedback on your product and generate custom PDF reports of your findings with UXtweak!

FAQ: UX Research Report

To write a UX research report, summarize the research objectives , outline the methodology , present findings and recommendations , and ensure clear and concise communication of insights in a well-structured format.

A UX research report should include an executive summary, research background, methodology, findings, opportunities and recommendations , providing a comprehensive overview of the research process, insights, and actionable suggestions.

The purpose of a UX research report is to effectively communicate research findings , guide design decisions, justify choices, drive product improvements, and align stakeholders around user-centered goals and strategies.

UX Research Process

Ux research framework, topics: ux research basics.

  • 01. UX Research Basics
  • 02. Remote User Research
  • 03. UX Research Plan
  • 04. UX Research Questions
  • 05. UX Research Methods
  • 06. Quantitative vs. Qualitative Research
  • 07. UX Research Process
  • 08. UX Research Report
  • 09. UX Research Framework
  • 10. UX Research Presentation
  • 11. UX Research Bootcamp

how to write user research report

UX Research Basics

Remote user research, ux research plan, ux research questions, ux research methods, quantitative vs. qualitative research, ux research presentation, ux research bootcamp.

  • Card Sorting
  • Tree Testing
  • Preference Test
  • Five Second Test
  • Session Recording
  • Mobile Testing
  • First Click Test
  • Prototype Testing
  • Website Testing
  • Onsite Recruiting
  • Own Database
  • Documentation
  • Product features
  • UX Glossary
  • Comparisons
  • Book A Study
  • The Playtest Kit
  • The 2023 Playtest Survey
  • Find an Games UX Agency or Consultant
  • Games UX Jobs
  • Talks, Articles & Books
  • Free Student Support

How to write a games user research report

Excellent reporting requires excellent storytelling and clear communication - learn how to write a games user research report

Last updated: February 15, 2022

This month, we explore what goes into writing a games user research report, and how to communicate research results effectively.

When a tree falls in the woods, does it make a sound? I’m unsure. But I’ve seen plenty of research studies make no sound because of how they were communicated.

The hard work that goes into planning and running the study is undermined by poor communication. Excellent reporting requires a balance of building trust, excellent storytelling and clear communication – today we’ll look at some tips on how to do that (and look at a real report!).

Write a games user research report

how to write user research report

What is a user research report

A games user research report summarises the findings from a playtest or research study – they are the conclusion of all of the work defining objectives, writing tasks, moderating sessions and analysing data. 

Writing a formal report is only one way of sharing research findings with teams. Its strength is that it is a stand-alone document. A report should hopefully make sense to someone who didn’t see the research study, or to yourself in six months time when you’ve forgotten what you learned in that test. 

The importance of storytelling

A dull report that just lists findings will be easy to forget and will have low impact. With time researchers learn the value of sharing fewer findings, but making the ones they share more impactful. 

A key skill for early career UX researchers – learning how to discover all of the findings. A key skill later in your career – learning which are the important ones your team need to know today. — Steve Bromley 🦆 (@Steve_Bromley) January 4, 2022

Having a narrative thread through the report is one way of achieving that. Here’s some tips from EA’s Jess Tompkins.

Begin with your most important insight(s) first. That might actually be a thesis statement, not necessarily a super granular UX issue (although, depending on the study, it could be) — Jess T, PhD (@jess_tompkins_) February 5, 2022
I also like to organize UX issues / learnings into digestible insights categories, rather than feature-defined categories, if that makes sense — Jess T, PhD (@jess_tompkins_) February 5, 2022

A report is not the only way to share findings. Depending on the relationship with the team, an email or conversation may be more appropriate. 

When deciding how to share findings, remember a report is also not the point of research. We’re running studies to improve games. At all times think about ‘what is the clearest way to communicate my findings with my team’, and use that to inform how you present your research findings – whether you are making a report or not. 

What is in the report

VidyaResearcher covers the benefits of keeping the structure for your report consistent: 

Makes the structure easily glanceable, and habituating across reports so stakeholders know what to read (and you have a consistent documentation of your findings). — Vidya Researcher (@VidyaResearcher) February 4, 2022

Making a template makes it easier to consistently structure your report. Here’s what’s typically included within the report:

A one-page summary

A report will have multiple audiences. Some people will need all the detail explaining exactly what was discovered and what caused the issues. This information is helpful for the people who have to design and implement fixes. This can include designers, artists and programmers working on the features described.

Other team members don’t need to know the specifics of each problem, and just need an overview of the scale of the issues and how much attention they will need – most commonly important execs, or producers who need to manage the schedule.

Many games user research reports start with a high level summary of the test, including the most significant findings – what the most important issues were, what areas of the game need the most attention, and the overall state of the game. A good model for thinking about the exec summary is “if someone asked me in a lift how that test went, what would I say”. 

To increase the impact of the work, it’s helpful to explain why the study is relevant and important to what team’s need to know today. Here’s a tip from Tom Lorusso:

great idea. Here's mine…Set the context up front. Why did you do the study? Why is the question or feature important enough to research? Don't start with "on this date we did this study". That's a missed opportunity for storytelling. — tom lorusso (@tomlorusso) February 5, 2022

Again, effective storytelling is important to allow your findings to have the impact they deserve.

Grouping issues

Putting similar issues together makes it easier for teams to follow your findings. It allows teams to section the report, and share relevant sections with the right people to fix them. All of this makes communication of the points clearer, and increases the potential your report will be impactful. Your research objectives might inspire suitable ways to group your findings – whether that is by game mechanic (such as ‘issues with crafting’), by ‘type’ of issue (e.g. ‘issues with the UI)

Think about the ordering of the groups, and put them into a logical order. For linear games, that might be chronological – the order the player encounters them. Or you may consider ordering them by severity – the mechanics with the biggest issues first. 

Within each section, again consider how you are ordering the findings. Most severe first? Or chronological? Think about the experience of the reader, and pick an order that makes sense when read.

Each issue explained fully

Proper data collection and analysis should allow you to give appropriate detail to your findings. Describing ‘what is the issue’ isn’t enough by itself. We also need to give enough detail about the causes of the issue so that teams understand where their attention needs to be to fix the issue. Describing the impact on the player will also help teams prioritise, by anticipating the impact of fixing the issue on players.

All of this adds up to a cause/impact structure being common when reporting usability issues – where the intended experience is contrasted to what players actually experienced, such as on this slide: 

how to write user research report

This structure works for usability issues – but again isn’t the only way of reporting findings. With richer findings (such as describing truths about players), you should consider other ways of describing what you learned so that the key points are understood by the reader. 

Some teams also share recommendations or prompts to inspire solutions on their slides also. We’ll cover more about this in future lessons.

Across the whole report, clarity in writing is important. Some tips for writing clearly:

  • Have only one idea or finding per slide.
  • Use uncomplicated words that people use in normal everyday speech. Avoid jargon.
  • Use short sentences.
  • If you have to use a font-size smaller than… 16? you probably have too many words on your slide. If you’re not presenting findings, but trying to make a report that tells a story, aim for nothing under a font size of 30.
  • Pictures and diagrams can make your points clearer – but only if they are understandable. Overwhelming diagrams will quickly lose the audience.

We want our research to lead to action – and a next steps section is one way to encourage that. If you intend to run a workshop to help teams apply your findings, you can suggest that as the next step. Or if teams are going to be addressing the issues themselves, you could suggest further research objectives to tackle, or remind teams to re-test to check the issues have been fixed successfully.

See a real research report

In my talk last year on ‘how to get games user research experience without having a job ’, I partnered with Cat Floor Studio who kindly allowed me to share the report from our review together. 

It doesn’t incorporate all of the best practices discussed above (where is the storytelling!) and more work could be done on making the most important points obvious. However to see an example of what a report might look like, take a look at this usability review of The GoD Unit. 

Other reporting tips

Laure Duchamp shared her tips on LinkedIn

  • Think about your audiences, all of them. If your communication speaks to a variety of stakeholders, chances are it will have more reach and will be used for various purposes.
  • I usually divide it into parts and at the end of each part sum up key insights and recommendations. That way you have more rhythm, and people don’t have to wait until the end to get your point.
  • Make it more alive with images, gifs and videos clips! Varying inputs helps keep attention
  • Add all your « further data » (any complex graph or raw data) at the end, in a part you might not use when presenting. Having extra slides can be good for picky stakeholders who like to dig into the evidence, or just to add more context to your insights.
  • Your report is a material that has to stand and live on its own. It has to be reusable and shareable without you being there to talk it through.

We’ll explore other ways in which research findings can be shared in future issues, so stay tuned! 

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Home » Research Report – Example, Writing Guide and Types

Research Report – Example, Writing Guide and Types

Table of Contents

Research Report

Research Report


Research Report is a written document that presents the results of a research project or study, including the research question, methodology, results, and conclusions, in a clear and objective manner.

The purpose of a research report is to communicate the findings of the research to the intended audience, which could be other researchers, stakeholders, or the general public.

Components of Research Report

Components of Research Report are as follows:


The introduction sets the stage for the research report and provides a brief overview of the research question or problem being investigated. It should include a clear statement of the purpose of the study and its significance or relevance to the field of research. It may also provide background information or a literature review to help contextualize the research.

Literature Review

The literature review provides a critical analysis and synthesis of the existing research and scholarship relevant to the research question or problem. It should identify the gaps, inconsistencies, and contradictions in the literature and show how the current study addresses these issues. The literature review also establishes the theoretical framework or conceptual model that guides the research.


The methodology section describes the research design, methods, and procedures used to collect and analyze data. It should include information on the sample or participants, data collection instruments, data collection procedures, and data analysis techniques. The methodology should be clear and detailed enough to allow other researchers to replicate the study.

The results section presents the findings of the study in a clear and objective manner. It should provide a detailed description of the data and statistics used to answer the research question or test the hypothesis. Tables, graphs, and figures may be included to help visualize the data and illustrate the key findings.

The discussion section interprets the results of the study and explains their significance or relevance to the research question or problem. It should also compare the current findings with those of previous studies and identify the implications for future research or practice. The discussion should be based on the results presented in the previous section and should avoid speculation or unfounded conclusions.

The conclusion summarizes the key findings of the study and restates the main argument or thesis presented in the introduction. It should also provide a brief overview of the contributions of the study to the field of research and the implications for practice or policy.

The references section lists all the sources cited in the research report, following a specific citation style, such as APA or MLA.

The appendices section includes any additional material, such as data tables, figures, or instruments used in the study, that could not be included in the main text due to space limitations.

Types of Research Report

Types of Research Report are as follows:

Thesis is a type of research report. A thesis is a long-form research document that presents the findings and conclusions of an original research study conducted by a student as part of a graduate or postgraduate program. It is typically written by a student pursuing a higher degree, such as a Master’s or Doctoral degree, although it can also be written by researchers or scholars in other fields.

Research Paper

Research paper is a type of research report. A research paper is a document that presents the results of a research study or investigation. Research papers can be written in a variety of fields, including science, social science, humanities, and business. They typically follow a standard format that includes an introduction, literature review, methodology, results, discussion, and conclusion sections.

Technical Report

A technical report is a detailed report that provides information about a specific technical or scientific problem or project. Technical reports are often used in engineering, science, and other technical fields to document research and development work.

Progress Report

A progress report provides an update on the progress of a research project or program over a specific period of time. Progress reports are typically used to communicate the status of a project to stakeholders, funders, or project managers.

Feasibility Report

A feasibility report assesses the feasibility of a proposed project or plan, providing an analysis of the potential risks, benefits, and costs associated with the project. Feasibility reports are often used in business, engineering, and other fields to determine the viability of a project before it is undertaken.

Field Report

A field report documents observations and findings from fieldwork, which is research conducted in the natural environment or setting. Field reports are often used in anthropology, ecology, and other social and natural sciences.

Experimental Report

An experimental report documents the results of a scientific experiment, including the hypothesis, methods, results, and conclusions. Experimental reports are often used in biology, chemistry, and other sciences to communicate the results of laboratory experiments.

Case Study Report

A case study report provides an in-depth analysis of a specific case or situation, often used in psychology, social work, and other fields to document and understand complex cases or phenomena.

Literature Review Report

A literature review report synthesizes and summarizes existing research on a specific topic, providing an overview of the current state of knowledge on the subject. Literature review reports are often used in social sciences, education, and other fields to identify gaps in the literature and guide future research.

Research Report Example

Following is a Research Report Example sample for Students:

Title: The Impact of Social Media on Academic Performance among High School Students

This study aims to investigate the relationship between social media use and academic performance among high school students. The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The findings indicate that there is a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students. The results of this study have important implications for educators, parents, and policymakers, as they highlight the need for strategies that can help students balance their social media use and academic responsibilities.


Social media has become an integral part of the lives of high school students. With the widespread use of social media platforms such as Facebook, Twitter, Instagram, and Snapchat, students can connect with friends, share photos and videos, and engage in discussions on a range of topics. While social media offers many benefits, concerns have been raised about its impact on academic performance. Many studies have found a negative correlation between social media use and academic performance among high school students (Kirschner & Karpinski, 2010; Paul, Baker, & Cochran, 2012).

Given the growing importance of social media in the lives of high school students, it is important to investigate its impact on academic performance. This study aims to address this gap by examining the relationship between social media use and academic performance among high school students.


The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The questionnaire was developed based on previous studies and was designed to measure the frequency and duration of social media use, as well as academic performance.

The participants were selected using a convenience sampling technique, and the survey questionnaire was distributed in the classroom during regular school hours. The data collected were analyzed using descriptive statistics and correlation analysis.

The findings indicate that the majority of high school students use social media platforms on a daily basis, with Facebook being the most popular platform. The results also show a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students.


The results of this study have important implications for educators, parents, and policymakers. The negative correlation between social media use and academic performance suggests that strategies should be put in place to help students balance their social media use and academic responsibilities. For example, educators could incorporate social media into their teaching strategies to engage students and enhance learning. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. Policymakers could develop guidelines and policies to regulate social media use among high school students.


In conclusion, this study provides evidence of the negative impact of social media on academic performance among high school students. The findings highlight the need for strategies that can help students balance their social media use and academic responsibilities. Further research is needed to explore the specific mechanisms by which social media use affects academic performance and to develop effective strategies for addressing this issue.


One limitation of this study is the use of convenience sampling, which limits the generalizability of the findings to other populations. Future studies should use random sampling techniques to increase the representativeness of the sample. Another limitation is the use of self-reported measures, which may be subject to social desirability bias. Future studies could use objective measures of social media use and academic performance, such as tracking software and school records.


The findings of this study have important implications for educators, parents, and policymakers. Educators could incorporate social media into their teaching strategies to engage students and enhance learning. For example, teachers could use social media platforms to share relevant educational resources and facilitate online discussions. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. They could also engage in open communication with their children to understand their social media use and its impact on their academic performance. Policymakers could develop guidelines and policies to regulate social media use among high school students. For example, schools could implement social media policies that restrict access during class time and encourage responsible use.


  • Kirschner, P. A., & Karpinski, A. C. (2010). Facebook® and academic performance. Computers in Human Behavior, 26(6), 1237-1245.
  • Paul, J. A., Baker, H. M., & Cochran, J. D. (2012). Effect of online social networking on student academic performance. Journal of the Research Center for Educational Technology, 8(1), 1-19.
  • Pantic, I. (2014). Online social networking and mental health. Cyberpsychology, Behavior, and Social Networking, 17(10), 652-657.
  • Rosen, L. D., Carrier, L. M., & Cheever, N. A. (2013). Facebook and texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior, 29(3), 948-958.

Note*: Above mention, Example is just a sample for the students’ guide. Do not directly copy and paste as your College or University assignment. Kindly do some research and Write your own.

Applications of Research Report

Research reports have many applications, including:

  • Communicating research findings: The primary application of a research report is to communicate the results of a study to other researchers, stakeholders, or the general public. The report serves as a way to share new knowledge, insights, and discoveries with others in the field.
  • Informing policy and practice : Research reports can inform policy and practice by providing evidence-based recommendations for decision-makers. For example, a research report on the effectiveness of a new drug could inform regulatory agencies in their decision-making process.
  • Supporting further research: Research reports can provide a foundation for further research in a particular area. Other researchers may use the findings and methodology of a report to develop new research questions or to build on existing research.
  • Evaluating programs and interventions : Research reports can be used to evaluate the effectiveness of programs and interventions in achieving their intended outcomes. For example, a research report on a new educational program could provide evidence of its impact on student performance.
  • Demonstrating impact : Research reports can be used to demonstrate the impact of research funding or to evaluate the success of research projects. By presenting the findings and outcomes of a study, research reports can show the value of research to funders and stakeholders.
  • Enhancing professional development : Research reports can be used to enhance professional development by providing a source of information and learning for researchers and practitioners in a particular field. For example, a research report on a new teaching methodology could provide insights and ideas for educators to incorporate into their own practice.

How to write Research Report

Here are some steps you can follow to write a research report:

  • Identify the research question: The first step in writing a research report is to identify your research question. This will help you focus your research and organize your findings.
  • Conduct research : Once you have identified your research question, you will need to conduct research to gather relevant data and information. This can involve conducting experiments, reviewing literature, or analyzing data.
  • Organize your findings: Once you have gathered all of your data, you will need to organize your findings in a way that is clear and understandable. This can involve creating tables, graphs, or charts to illustrate your results.
  • Write the report: Once you have organized your findings, you can begin writing the report. Start with an introduction that provides background information and explains the purpose of your research. Next, provide a detailed description of your research methods and findings. Finally, summarize your results and draw conclusions based on your findings.
  • Proofread and edit: After you have written your report, be sure to proofread and edit it carefully. Check for grammar and spelling errors, and make sure that your report is well-organized and easy to read.
  • Include a reference list: Be sure to include a list of references that you used in your research. This will give credit to your sources and allow readers to further explore the topic if they choose.
  • Format your report: Finally, format your report according to the guidelines provided by your instructor or organization. This may include formatting requirements for headings, margins, fonts, and spacing.

Purpose of Research Report

The purpose of a research report is to communicate the results of a research study to a specific audience, such as peers in the same field, stakeholders, or the general public. The report provides a detailed description of the research methods, findings, and conclusions.

Some common purposes of a research report include:

  • Sharing knowledge: A research report allows researchers to share their findings and knowledge with others in their field. This helps to advance the field and improve the understanding of a particular topic.
  • Identifying trends: A research report can identify trends and patterns in data, which can help guide future research and inform decision-making.
  • Addressing problems: A research report can provide insights into problems or issues and suggest solutions or recommendations for addressing them.
  • Evaluating programs or interventions : A research report can evaluate the effectiveness of programs or interventions, which can inform decision-making about whether to continue, modify, or discontinue them.
  • Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies.

When to Write Research Report

A research report should be written after completing the research study. This includes collecting data, analyzing the results, and drawing conclusions based on the findings. Once the research is complete, the report should be written in a timely manner while the information is still fresh in the researcher’s mind.

In academic settings, research reports are often required as part of coursework or as part of a thesis or dissertation. In this case, the report should be written according to the guidelines provided by the instructor or institution.

In other settings, such as in industry or government, research reports may be required to inform decision-making or to comply with regulatory requirements. In these cases, the report should be written as soon as possible after the research is completed in order to inform decision-making in a timely manner.

Overall, the timing of when to write a research report depends on the purpose of the research, the expectations of the audience, and any regulatory requirements that need to be met. However, it is important to complete the report in a timely manner while the information is still fresh in the researcher’s mind.

Characteristics of Research Report

There are several characteristics of a research report that distinguish it from other types of writing. These characteristics include:

  • Objective: A research report should be written in an objective and unbiased manner. It should present the facts and findings of the research study without any personal opinions or biases.
  • Systematic: A research report should be written in a systematic manner. It should follow a clear and logical structure, and the information should be presented in a way that is easy to understand and follow.
  • Detailed: A research report should be detailed and comprehensive. It should provide a thorough description of the research methods, results, and conclusions.
  • Accurate : A research report should be accurate and based on sound research methods. The findings and conclusions should be supported by data and evidence.
  • Organized: A research report should be well-organized. It should include headings and subheadings to help the reader navigate the report and understand the main points.
  • Clear and concise: A research report should be written in clear and concise language. The information should be presented in a way that is easy to understand, and unnecessary jargon should be avoided.
  • Citations and references: A research report should include citations and references to support the findings and conclusions. This helps to give credit to other researchers and to provide readers with the opportunity to further explore the topic.

Advantages of Research Report

Research reports have several advantages, including:

  • Communicating research findings: Research reports allow researchers to communicate their findings to a wider audience, including other researchers, stakeholders, and the general public. This helps to disseminate knowledge and advance the understanding of a particular topic.
  • Providing evidence for decision-making : Research reports can provide evidence to inform decision-making, such as in the case of policy-making, program planning, or product development. The findings and conclusions can help guide decisions and improve outcomes.
  • Supporting further research: Research reports can provide a foundation for further research on a particular topic. Other researchers can build on the findings and conclusions of the report, which can lead to further discoveries and advancements in the field.
  • Demonstrating expertise: Research reports can demonstrate the expertise of the researchers and their ability to conduct rigorous and high-quality research. This can be important for securing funding, promotions, and other professional opportunities.
  • Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies. Producing a high-quality research report can help ensure compliance with these requirements.

Limitations of Research Report

Despite their advantages, research reports also have some limitations, including:

  • Time-consuming: Conducting research and writing a report can be a time-consuming process, particularly for large-scale studies. This can limit the frequency and speed of producing research reports.
  • Expensive: Conducting research and producing a report can be expensive, particularly for studies that require specialized equipment, personnel, or data. This can limit the scope and feasibility of some research studies.
  • Limited generalizability: Research studies often focus on a specific population or context, which can limit the generalizability of the findings to other populations or contexts.
  • Potential bias : Researchers may have biases or conflicts of interest that can influence the findings and conclusions of the research study. Additionally, participants may also have biases or may not be representative of the larger population, which can limit the validity and reliability of the findings.
  • Accessibility: Research reports may be written in technical or academic language, which can limit their accessibility to a wider audience. Additionally, some research may be behind paywalls or require specialized access, which can limit the ability of others to read and use the findings.

About the author

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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What is the best AI chatbot right now?

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The best AI chatbots of 2024

Microsoft copilot, best ai chatbot overall.

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In February last year, Microsoft unveiled a new AI-improved Bing, now known as Copilot, which runs on GPT-4  Turbo, the newest version of OpenAI's language model systems. As of May 4 of last year, Copilot moved from limited preview to open preview, meaning that now everyone can access it for free.  

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  • Not connected to the internet

ChatGPT features:  Uses OpenAI's GPT-3.5 or GPT-4 (if subscribed) | Can generate text, solve math problems, and code | Impressive conversation capabilities | Free to the public right now

ChatGPT is a conversational AI chatbot  by OpenAI that can produce text for you based on any prompt you input, generating emails, essays, poems, grocery lists, letters, and much more.

In addition to writing for you, ChatGPT can chat with you about simple or complex topics such as "What are colors?" or "What is the meaning of life?" If you want other technical assistance, ChatGPT is also proficient in STEM and can write and debug code , and even solve complex math equations. 

Also:  How to use ChatGPT

ChatGPT was released November 2022, and because of its  massive success , it became the blueprint for many other chatbots to enter the scene, with many being found on the list now. Therefore, if you are interested in AI chatbots, you'll likely want to try the original that began the craze -- ChatGPT. 

The downsides of the chatbot include that it is sometimes at capacity due to its immense popularity, doesn't have access to the internet, and has a knowledge cutoff. 

I still reach for ChatGPT as, despite its limitations, it is an incredibly capable chatbot. However, when I do, I make sure that my queries do not rely on the most recent information to be accurate. For example, some good use cases to use ChatGPT for are brainstorming text or coding.

Anthrophic's Claude

Best ai chatbot for summarizing documents.

  • Upload document support
  • Chat controls
  • Light and dark mode
  • Unclear usage cap
  • Knowledge cutoff

Claude features:   Powered by Claude 3 model family | Accepts document uploads | Trained with information up to early 2023 |  Free

Anthropic launched its first AI assistant, Claude, in February 2023, and in less than a year, it has secured a spot as one of the best chatbots in the space. Like the other leading competitors, Anthropic can conversationally answer prompts with anything you need assistance with, including coding, math, writing, research, and more. 

Also: 4 things Claude AI can do that ChatGPT can't

Personally, the biggest advantage of this chatbot is that it can accept document uploads to help read, analyze, and summarize uploaded files. To upload a file, all I had to do was click on the paper clip icon next to the text box and click on the document I wanted to upload. Then, I was able to conversationally ask for the help I wanted with the document, including document summaries or clarifications on specific topics found within the document. 

Also: This free tool from Anthropic helps you create better prompts for your AI chatbot

Claude is in free open beta, and, as a result, has context window and daily message limits which can vary based on demand, so if you are looking to use the chatbot regularly, upgrading to Claude Pro may be a better option, as it offers at least five times the usage limits compared to the free version for $20 a month.

The best ai chatbot for prompt ideation.

  • Links to sources
  • Access to internet
  • Paid subscription required for GPT-4 access
  • some irrelevant suggestions

Perplexity AI features: OpenAI GPT-3.5 and GPT-4 for subscribers | Has access to the internet and current events | Provides prompt suggestions to get chats started | Free

Perplexity AI is a free AI chatbot that is connected to the internet, provides sources, and has a very enjoyable UI. As soon as you visit the site , using the chatbot is straightforward. All you have to do is type your prompt into the "ask anything" box to get started. The first time I ever visited this chatbot, I was able to get started within seconds.

On top of the text box, the chatbot states, "Where knowledge begins," and the title could not be more fitting. 

Also: ChatGPT vs. Microsoft Copilot vs. Gemini: Which is the best AI chatbot?

As soon as you click on the textbox, it has a series of suggested prompts which are all mostly rooted in news. It also has suggested prompts underneath the box on a variety of evergreen topics. All you have to do is click on any of the suggestions to learn more about the topic and chat about it. Additionally, Perplexity provides related topic questions you can click on to keep the conversation going. 

Because of the extensive prompts it gives users to try, this is a great chatbot for taking deep dives into topics that you wouldn't have necessarily thought of before, encouraging discovery and experimentation. I personally deep dove into a couple of random topics myself, including the history of birthday cakes, and I enjoyed every second of it. 

Other perks include that there is an app for both iOS and Android, allowing you to also tinker with the chatbot while you're on the go, footnotes are provided after every answer with sources you can visit and the answers nearly always include photos and graphics. 

Best AI chatbot for businesses and marketers

  • 50 different writing templates
  • Copyediting features
  • Plagiarism checker
  • Need a subscription to try

Jasper features:  Uses different LLMs, including GPT-4 | Summarizes texts and generates paragraphs and product descriptions | Checks for plagiarism and grammar | Starts at $39 per month with an annual subscription

Jasper is a tool exclusively meant for users who are looking to incorporate an AI chatbot into their workflow because there is no free plan, and you can't access the chatbot otherwise. For example, when I tried using it myself, I was met with dead ends unless I subscribed. The least expensive option, the Creator plan, is geared towards freelancers and solo-preneurs and is $49 a month. However, if you rely on an AI chatbot to generate copy for your business, the investment may be worth it. 

Also: ChatGPT vs. Copilot: Which AI chatbot is better for you?

With Jasper, you can input a prompt for what you want to be written, and it will write it for you, just like ChatGPT would. The major difference with Jasper is that it has an extensive amount of tools to produce better copy. Jasper can check for grammar and plagiarism and write in over 50 different templates, including blog posts, Twitter threads, video scripts, and more. It also offers SEO insights and can even remember your brand voice, facilitating the creation of copy. 

Whether you are an individual, small team, or larger business looking into optimizing your workflow, before you take the plunge, you can access a trial or demo. 

Best AI chatbot that functions as a search engine

  • Readily available
  • Source Citing
  • Some answers stronger than others
  • Subscription required for GPT-4 access features: GPT-4 with subscription | Lists sources for the text it generates | Unlike most other Chatbots, uses Google sources | Free (previously known as YouChat) is an AI assistant that functions similarly to the way a search engine would. Like Google, you can enter any question, or topic you'd like to learn information on, and immediately be met with real-time web results, in addition to a conversational response.  

For example, when I asked, "Can you share some pictures of adorable dog breeds?" the chatbot provided six different web links, as well as the seven different pictures it pulled from the web, a conversational answer and related news, as seen in the photo. 

The chatbot can also provide technical assistance, with answers to anything you input, including math, coding, translating, and writing prompts. A huge pro for this chatbot is that, because it lacks popularity, you can hop on at any time and ask away.  

Chatsonic by Writesonic

Best ai chatbot for article writers.

  • Variety of use cases
  • Need to sign-in
  • A bit of a lag

Chatsonic features:   Powered by GPT-3.5. or GPT-4 depending on subscription | Aware of current events, whereas ChatGPT is trained up to 2021 | Extensive feature suite, including voice dictation and image generation | Starts at $12 per month

Chatsonic is a dependable AI chatbot, with a function as an AI writing tool. It functions much like ChatGPT, allowing users to input prompts for assistance on a variety of tasks. However, it includes the ability to web search, generate images, and access PDF assistance, which ChatGPT lacks. 

The Writesonic platform offers tools that are specifically meant to help generate stories, including Instant Article Writer, which generates an article from a single click; Article Rewriter, which rephrases existing content; and Article Writer 5, which generates articles using ranking competitors. 

Other tools that facilitate the creation of articles include SEO Checker and Optimizer, AI Editor, Content Rephraser, Paragraph Writer, and more. There is a free version, which gets you access to some of the features; however, there is a 50 generations per day limit. The monthly cost starts at $12 per month but goes all the way up to $250 per month depending on the number of words and amount of users needed.

Gemini (formerly Google Bard)

Best ai chatbot if you're a loyal google user.

  • Access to Google
  • Good text editing skills
  • Can't help much with code

Gemini features:  Powered by a finetuned version of Gemini Pro | Includes a "Google it" feature | Generates clear text and images quickly | Free

Gemini is Google's conversational AI chatbot that functions the most similarly to Copilot, sourcing its answers from the web, providing footnotes, and even generating images within its chatbot. Since its initial release in March 2023, the chatbot has undergone several upgrades, with the latest version being the most optimized it has ever been. 

Also: What is Google's Gemini AI tool (formerly Bard)? Everything you need to know

The highlight of this chatbot is that it is rooted in Google technology, search engines, and applications, and if you are a loyal Google user, you will feel familiar with the chatbot's UI and its offerings. For example, unlike most of the chatbots on this list, Google does not use an LLM in the GPT series but instead uses a model made by Google. 

"Gemini is slowly becoming a full Google experience thanks to Extensions folding the wide range of Google applications into Gemini," said ZDNET writer Maria Diaz when reviewing the chatbot. "Gemini users can add extensions for Google Workspace, YouTube, Google Maps, Google Flights, and Google Hotels, giving them a more personalized and extensive experience."

If you subscribe to Google's new 'AI Premium Plan,' you not only get access to the most advanced Google models in Gemini, such as Ultra 1.0, but you also get access to Gemini for Workspace, previously known as  Duet AI,  which infuses Google's AI assistance throughout its productivity apps, including Gmail, Docs, Sheets, Slides, and Meet. 

Socratic by Google

Best ai chatbot for kids and students.

  • Educational
  • Easy to use
  • Doesn't write text
  • No desktop version

Socratic features:  From Google | Type in any question to generate a response | Includes fun graphics | Supports scanning worksheets to get a specially curated answer | Free

If you want your child to also take advantage of AI to lighten their workload, but still have some limits, Socratic is for you. With Socratic, children can type in any question they may have about what they are learning in school, and Socratic will generate a conversational, human-like response with fun, unique graphics to help break down the concept. 

"It's a powerful studying tool that could help students double-check their homework, or get across the last hurdle if a question or formula just isn't making sense. And using the app is as easy as using  Snapchat  or talking to Siri," said former ZDNET contributor Jason Cipriani, when reviewing the app. 

The app, available on the App Store and the Google App Store, also has a feature that lets your kid scan their worksheet to get a specially curated answer. The app does have some limitations; for example, it will not just write an essay or story when prompted. However, this could be a positive thing because it curbs your child's temptation to get a chatbot, like ChatGPT, to write their essay for them. 


Best open-source chatbot.

  • Cutomizable
  • Intermediate/advanced skills requires
  • Required to create an account

Socratic features:  Clean, Chat-GPT inspired interface | entirely customizable | great for developers or AI fanatics | secure alternative | Free

As seen by the list above, plenty of great chatbot options are on the market. However, if you are on the search for a chatbot that serves your use case specifically, you can always build an entirely customizable new one. HuggingChat is an open-source chatbot developed by Hugging Face that can be used as a regular chatbot or customized for your needs.  

Also :  Want to build your own AI chatbot? Say hello to open-source HuggingChat

As ZDNET's David Gewirtz unpacked in his hands-on article , you may not want to depend on HuggingChat as your go-to primary chatbot. However, it is a good interface to build your own chatbot on. As Gewirtz said himself: "If you want something that you control, you can use HuggingChat to build a chatbot where you have visibility into every aspect of its functioning. You can choose to make that chatbot available online to other users and provide transparency to all users."

What is the best AI chatbot?

The best overall AI chatbot is Copilot due to its exceptional performance, versatility, and free availability. It uses OpenAI's cutting-edge GPT-4 language model, making it highly proficient in various language tasks, including writing, summarization, translation, and conversation. Moreover, it works like a search engine with information on current events.

Another advantage of Copilot is its availability to the public at no cost. Despite its immense popularity, Copilot remains free, making it an incredible resource for students, writers, and professionals who need a reliable and free AI chatbot. 

Although there are occasional capacity blocks, OpenAI is working on releasing a professional version of ChatGPT that will be quicker and always accessible at a monthly cost.

Which AI chatbot is right for you?

While Copliot is my personal favorite, your use case may be hyper-specific or have certain demands. If you need a constant, reliable AI chatbot, other alternatives might be better suited for you. If you just want an AI chatbot that produces clean, reliable, business-ready copy, for example, then Jasper is for you. If you want to play around with an AI chatbot that isn't always at capacity, YouChat might be the best option. 

Lastly, if there is a child in your life, Socratic might be worth checking out. See our breakdown below:

Factors to consider when choosing a chatbot

Since there are so many chatbots on the market, picking the right one can get confusing. Some factors to consider to help narrow down those options are: 

  • Large Language Model (LLM) 
  • Knowledge cutoff 
  • Access to the internet 
  • Linking to sources 
  • Best use cases 

How did I choose these AI chatbots?

In order to curate the list of best AI chatbots and AI writers, I looked at the capabilities of each individual program including the individual uses each program would excel at. As an AI reporter, I was also sure to test each one myself. Other factors I looked at were reliability, availability, and cost. 

  • Individual use case: AI chatbots have many use cases, often acting as a tool for productivity and easier workflow. I included a variety that can serve as ideation, education, and content creation tools. 
  • Reliability: I kept information accuracy a priority during my testing. 
  • Availability : ChatGPT is popular, but not always available. I selected alternatives that don't have a user limit and are available at all times. 
  • Cost: Many of these AI programs are free, but some require monthly memberships. I included a mix of both, keeping budget-friendliness in mind. 

What is an AI chatbot?

An AI chatbot (also called AI writer) refers to a type of artificial intelligence-powered program that is capable of generating written content from a user's input prompt. AI chatbots are capable of writing anything from a rap song to an essay upon a user's request. The extent of what each chatbot is specifically able to write about depends on its individual capabilities including whether it is connected to a search engine or not. 

How do AI chatbots work?

AI chatbots use language models to train the AI to produce human-like responses. Some are connected to the web and that is how they have up-to-date information, while others depend solely on the information they are trained with. 

How much do AI chatbots cost?

AI chatbot programs vary in cost with some being entirely free and others costing as much as $600 a month. Many like ChatGPT, Copilot, Gemini and YouChat are entirely free to use. 

What is the difference between an AI chatbot and an AI writer?

The main difference between an AI chatbot and an AI writer is the type of output they generate and their primary function.

In the past, an AI writer was used specifically to generate written content, such as articles, stories, or poetry, based on a given prompt or input. An AI writer's output is in the form of written text that mimics human-like language and structure. On the other hand, an AI chatbot is designed to conduct real-time conversations with users in text or voice-based interactions. The primary function of an AI chatbot is to answer questions, provide recommendations, or even perform simple tasks, and its output is in the form of text-based conversations.

While the terms AI chatbot and AI writer are now used interchangeably by some, the original distinction was that an AI writer was used for generating written content, while an AI chatbot was used for conversational purposes. However, with the introduction of more advanced AI technology, such as ChatGPT, the line between the two has become increasingly blurred. Some AI chatbots are now capable of generating text-based responses that mimic human-like language and structure, similar to an AI writer.

Read more about the best tools for your business and the right tools when building your business !

Artificial Intelligence

Aws launches generative ai competency to grade ai offerings, this free tool from anthropic helps you create better prompts for your ai chatbot, you can now make your own custom copilot gpt. here's how.


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