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Freight Broker Business Plan

Written by Dave Lavinsky

Freight Broker Business Plan Template

You’ve come to the right place to create your business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their freight broker companies.

Below is a template to help you create each section of your Freight Broker business plan.

Executive Summary

Business overview.

Freight Specialists Inc. is a newly incorporated shipping and logistics company located in Shreveport, Louisiana. The company will primarily focus on providing clients with transportation and logistics solutions for all of their shipping needs. Freight Specialists Inc. is operated by professionals who are able to provide the most cost effective options within the desired timeframe.

Freight Specialists Inc. will be owned and operated by John McIntosh and Manny Provencio. They are client account representatives at another local transportation company and have learned the ins and the outs of the freight brokerage industry. As the duo have been working in the industry for over 15 years, they have amassed a loyal client base and will continue to provide logistics solutions to their clients and other businesses requiring transportation in the southeastern United States.

Product Offering

The following are the services that Freight Solutions Inc will provide:

  • Statewide and interstate shipping
  • International shipping
  • Flatbed/truckload shipping
  • Rail intermodal transportation
  • Container load services
  • Multi-modal service delivery
  • Door-to-door delivery

Customer Focus

Freight Solutions Inc. will target businesses within a 300-mile radius of Shreveport, Louisiana. There are approximately 3,000 businesses within the targeted geographic radius that regularly require transportation and logistics services.

Management Team

Freight Solutions Inc. will be owned and operated by John McIntosh and Manny Provencio. They have recruited the former administrative assistant, Martha Bradley, to be the Office Manager and help manage the office and operations. Additionally, John and Manny will hire a full-time Controller to manage the bookkeeping, tax payments, and financial obligations.

Success Factors

Freight Solutions Inc. will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified team of freight brokers that are able to find the most cost effective solutions for all logistics and transportation needs
  • Able to provide all forms of logistics and transportation. There is no job too large or too small for Freight Solutions Inc. to handle.
  • Freight Solutions Inc. offers the best fee structure in the southeast area. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Freight Solutions Inc. is seeking $250,000 in debt financing to launch the brokerage company. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, working capital and marketing costs for the business. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Three months of overhead expenses (payroll, rent, utilities):  $150,000
  • Marketing costs: $50,000
  • Working capital:  $30,000

The following graph below outlines the pro forma financial projections for Best Bet Property Management.

logistics brokerage business plan

Company Overview

Who is freight solutions inc..

Freight Specialists Inc. is a newly incorporated shipping and logistics company located in Shreveport, Louisiana. The company will primarily focus on providing clients with transportation and logistics solutions for all of their shipping needs. As the company is strategically located in the southeastern part of the United States, it will be able to service clients from Texas to Florida and into the midwest. Freight Specialists Inc. is operated by professionals who are able to provide the most cost effective options within the desired timeframe.

Freight Specialists Inc. will be owned and operated by John McIntosh and Manny Provencio, two college friends who have worked in the transportation and logistics industry for over ten years.  Now that the duo has been able to provide transportation solutions for dozens of clients, they are ready to branch out on their own and continue to service the area by providing technological solutions paired with the best customer service and pricing in the area.

John and Manny have received written commitments from six clients who will transfer their logistics contracts to Freight Specialists Inc. They will also target more companies in other states that they have not previously marketed to. John and Manny will take the industry knowledge and expertise from their previous company and apply it to their own company with a targeted and more professional approach.

Freight Solutions Inc. History

Freight Solutions Inc. is owned and operated by John McIntosh and Manny Provencio. They met while attending business classes at the nearby university and worked together as client account representatives at a local transportation company. Their goal was to learn about the business, build relationships and a sustainable client base, and eventually open their own freight brokerage company. Now that the duo have achieved the knowledge and client base, they will open Freight Solutions Inc. as a Louisiana limited liability company.

Since incorporation, Freight Solutions Inc. has achieved the following milestones:

  • Registered Freight Solutions Inc. to transact business in the state of Louisiana.
  • Located a small office space and warehouse space to house trucks and other freight equipment.
  • Reached out to their client base to advise them of their new freight brokerage business.
  • Began recruiting a staff of one office manager, accountant, and client account managers.

Freight Solutions Inc. Services

The following will be the services Freight Solutions Inc. will provide:

Industry Analysis

The Freight Broker industry is booming. Demand for industry services has climbed over the past five years, as rising economic activity led to bolstered consumer spending. E-commerce sales and industrial output levels have each risen, boosting domestic freight volumes as a result and generating demand for freight brokerage services from manufacturers and online retailers. Moreover, as total US trade volumes have increased, so too has demand for international freight services that require brokerage.

Industry revenue is anticipated to continue to climb at an annualized rate of 3.3%. Economic growth in the US, increased consumer spending and e-commerce sales, is expected to cause freight volumes to rise. Furthermore, total trade value is forecast to continue to grow in the United States, operators will continue to expand their trade-based operations as emerging markets further develop and trade grows. Overall, demand for industry services is expected to dramatically increase over the next five years.

Customer Analysis

Demographic profile of target market.

Freight Solutions Inc. will target business owners that regularly require transportation and freight services. The company will aim to reach thousands of businesses throughout Louisiana and the southeastern United States. In Shreveport alone, there are approximately businesses that regularly require transportation services.

The business overview for Shreveport, Louisiana is as follows:

Customer Segmentation

Freight Solutions Inc. will primarily target the following customer profiles:

  • Business owners
  • Warehouses and industrial complexes
  • Large retail businesses
  • Other transportation companies that don’t have all of the capabilities Freight Solutions Inc. will have

Competitive Analysis

Direct and indirect competitors.

Freight Solutions Inc. will face competition from other companies with similar business profiles. A description of each competitor company is below.

Desert City Logistics Group

Desert City Logistics Group is one of the largest freight brokerage companies in the United States. They operate primarily in the southeast and southwestern part of the country and have large Fortune 500 clients. The company has over 20 years of industry experience and utilizes logistics and technology to their advantage. Since the company received a large capital infusion ten years ago, Desert City Logistics Group was able to triple their business and expand their operations. Owned by a family whose history is in the trucking industry, the current owners took their family legacy and expanded the services.

Desert City Logistics Group provides air, rail, ocean, and trucking transportation services. While trucking is their specialty, they have been able to increase their road carrier base and have semis on the road at all times. The company is able to utilize all forms of transportation to make international trips and provide all customs clearance and documentation. The team at Desert City is able to customize all transportation services and find logistics solutions for all their clients.

QMT Logistics Services

QMT Logistics Services was founded in 1991 and is based out of Philadelphia, Pennsylvania. The company provides outsourced logistics services as well as freight brokerage services. Their large fleet is able to manage more than a million loads every year through all freight modes: LTL, rail and barge, air and ocean, and intermodal. The company’s in-house technology allows their clients to view the load from beginning to end. QMT has invested millions of dollars into the technology aspect of their business in the last five years.

QMT Logistics Services provides the following logistics solutions: freight brokerage services, national account solutions, transportation management system, inbound freight management, managed transportation services, outsourced transportation management, and international shipping. The company serves the following industries: retail logistics, food and beverage logistics, CPG, metals logistics, oil and gas, mining logistics, building and construction, heavy haul, and military and government.

Bane Logistics

Founded in 2001, Bane Logistics has relationships with over 100 hand-selected carriers who are able to move any product from anypoint in the country to anywhere in the world. The company focuses mainly on partnering with quality carriers that are reliable and cost effective. All carriers are carefully selected and vetted to ensure optimum delivery. Bane utilizes a scorecard program to constantly monitor each carrier’s performance. Bane Logistics has ten locations throughout the country.

Aside from warehousing and distribution, contract packaging, eCommerce fulfillment, and cross docking services, the company provides a full range of transportation services. Their freight brokerage services include evaluating thousands of carriers, monitoring all shipments, maintaining compliance, and comparing rates to negotiate with carriers to find the best price.

Competitive Advantage

Freight Solutions Inc. will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of freight brokers that are able to find the best logistical solutions to meet the clients needs.
  • Ability to provide a full range of transportation services that include international and cross country solutions.
  • Freight Solutions Inc. offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Freight Solutions Inc. will offer the unique value proposition to its clientele:

  • Full range of freight brokerage capabilities – the company can provide any logistics solutions for all forms of shipments
  • Unbeatable pricing to its clients – Freight Solutions Inc. will offer the most cost effective fee structure to its clients

Promotions Strategy

The promotions strategy for Freight Solutions is as follows:

Word of Mouth/Referrals

John and Manny have acquired a large list of loyal clients who regularly utilize their expertise in shipping their products. The ownership team has acquired Letters of Intent from a handful of clients who  have committed to switching to Freight Solutions Inc. The clients will also refer other businesses to switch to the new freight brokerage company.

Professional Associations and Networking

Freight Solutions Inc. will become a member of all industry associations and membership organizations, such as the Shreveport Chamber of Commerce.

Print Advertising

The company will invest in professionally designed print ads to display in programs or flyers at industry networking events.

Website/SEO Marketing

Freight Solutions Inc. will hire an advertising firm to develop the company’s website. The website will be well organized, informative, and list all their solutions that the company will be able to provide. The website will also list their contact information so that prospective clients will be able to easily contact them. The advertising firm will also manage Freight Solution Inc.’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “freight brokerage companies” or “local freight broker”, Freight Solutions Inc. will be listed at the top of the search results.

The pricing of Freight Solutions Inc. will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Freight Solutions Inc.

Operation Functions:

  • John McIntosh and Manny Provencio will be the Owners of the company. They will oversee all staff and manage client relations. The two owners will recruit the following staff:
  • Martha Bradley – Office Manager who will manage the office administration, client files, and scheduling.
  • Controller/CFO – This role will handle all financial, tax, and accounting responsibilities for the company.
  • As the client portfolio increases, John and Manny will hire additional junior freight brokers to join the team.

Milestones:

Freight Solutions Inc. will have the following milestones complete in the next six months.

8/1/202X – Finalize contract to lease office space

8/15/202X – Finalize personnel and employment contracts for Office Manager and Controller

9/1/202X – Finalize list of services and carriers

10/1/202X – Begin networking at industry events

11/1/202X – Freight Solutions Inc. opens its office for business

John and Manny’s friendship began while they were receiving business degrees from the local university. Manny got John a job at the local transportation company he was working at and the two have been Client Operations Managers ever since. Both men possess excellent client service skills, organization, and the ability to find the most cost effective solutions for their clients as well as the most efficient shipping times.

John and Manny have brought on Martha Bradley to take care of all the administrative tasks while they focus on client relations, finding logistics solutions, and keeping up with the latest industry knowledge. Martha has the desired organizational skills to keep the office running as well as the commitment to enable Freight Solutions Inc. to be the best freight brokerage company in Louisiana.

Financial Plan

Key revenue & costs.

The revenue drivers for Freight Solutions Inc. are the freight brokerage fees they will charge to businesses requiring logistics solutions. Most brokers charge 5% on gross cost of shipment; Freight Solutions Inc. will only charge 3.5- 4%.

The cost drivers will be the overhead costs required in order to staff a small brokerage office. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Freight Solutions Inc. is seeking $250,000 in debt financing to launch the freight brokerage company. The funding will be dedicated towards securing the office space and purchasing software and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, working capital and marketing costs for the business. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Shipments Per Month: 100
  • Average Fees per Month: $50,000
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, freight broker business faqs, what is a freight brokerage business plan.

A freight brokerage business plan is a plan to start and/or grow your freight broker business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your business plan using our Freight Broker Business Plan Template here .

What are the Main Types of Freight Broker Businesses?

There are a number of different kinds of freight broker businesses, some examples include: Agent Model, Asset-Based, and 3PL.

A freight broker business entity can be a sole proprietorship, partnership, or corporation.

How Do You Get Funding for Your Freight Broker Business?

Freight broker businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. A business plan for a freight broker business is key to showing investors you are well prepared to start your own business.

What Are The Steps for How to Start a Freight Broker Business?

  • Determine if there is a need for a freight broker in your area.
  • Research the competition to get an idea of what it will take to be successful.
  • Create a freight broker business plan pdf or doc and get funding.
  • Purchase insurance and get registered with the FMCSA.
  • Hire employees and get started!

Learn more about how to become a freight broker here .

A Touch of Business

How to Start a Freight Brokerage Business

Main Sections In This Post Steps To Starting A Freight Brokerage Business Points to Consider Knowledge Is Power Featured Video

Discover a comprehensive step-by-step guide to kickstart your freight brokerage business.

This post offers insights, examples, and samples as starting points. Access up-to-date information through “Knowledge Is Power” search results.

These resources aid both the startup and established phases of your business.

Share and bookmark for future reference to harness the wealth of valuable information provided.

Let’s get started with the steps.

The Steps to Take To Start Your Freight Brokerage Business

Below are the steps to starting a freight brokerage business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

  • An Overview of What You’re Getting Into
  • Freight Brokerage Business Overview
  • Researching Your Freight Brokerage Business
  • Looking at Financials
  • Choosing A Business Location
  • Creating Your Mission Statement
  • Creating A Unique Selling Proposition (USP)
  • Choose a Freight Brokerage Business Name
  • Register Your Company
  • Create Your Corporate Identity
  • Writing a Business Plan
  • Banking Considerations
  • Getting the Funds for Your Operation
  • Software Setup
  • Business Insurance Considerations
  • Supplier and Service Provider Considerations
  • Physical Setup
  • Creating a Website
  • Create an External Support Team
  • Hiring Employees

1. An Overview of What You’re Getting Into

An Overview of What You’re Getting Into:

Is Starting a Freight Brokerage Business the Right Step for You?

There is a key factor to succeeding in business, and that factor is you!

Understanding your feelings about owning and running a freight brokerage business is important.

Passion is a crucial element for success in your own business.

Passion is the driving force you need.

When you’re passionate about your business and problems arise, you look for solutions. On the other hand, without passion, you’ll look for a way out when problems arise.

How passionate are you about owning your own freight brokerage business?

Let’s go through a short exercise.

Take a few minutes to think about this. It’s important before moving forward.

Imagine you won the lottery, quit your job, traveled the world, and bought your dream home, cars, and everything you ever wanted.

You have given to charity and causes you believe in.

You have helped your friends and family with more than enough money to live a better life.

It’s been three years since you won the lottery, and you still have 10 million dollars left in cash and investments that provide more than enough income flowing in every month.

Here is an important question to think about!

Now that you have achieved everything you have ever wanted, would you still start a freight brokerage business?

If your answer is yes, it shows that you are passionate about owning and operating a freight brokerage business and are heading in the right direction.

However, if your answer is no, it prompts another question:

What would you prefer to do instead? Perhaps you should pursue that path instead.

In summary, you need to be passionate about the business you plan to start because it’s something you want to do!

When your only concern is the money generated, you won’t be as successful as starting a business you are passionate about.

For More, See How Passion Affects Your Business . Also, see Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Freight Brokerage Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Freight Brokerage Business

A freight brokerage business acts as an intermediary between shippers and carriers, facilitating the transportation of goods.

It doesn’t own the trucks or cargo but connects shippers with suitable carriers to transport shipments efficiently.

Brokers negotiate rates, coordinate shipments, and ensure smooth logistics operations.

Day-to-Day Tasks in Running a Freight Brokerage Business:

  • Client Interaction: Communicate with shippers to understand their shipping needs, cargo details, and delivery requirements.
  • Carrier Coordination: Reach out to carriers to find available capacity, negotiate rates, and confirm transportation arrangements.
  • Route Planning: Strategically plan routes to optimize delivery times, costs, and overall efficiency.
  • Documentation: Prepare shipping documentation, including bills of lading, contracts, and customs paperwork.
  • Tracking and Communication: Monitor shipments in real-time, providing updates to clients and carriers on delivery progress.
  • Problem Solving: Address any disruptions or delays in shipments, finding solutions to keep operations on track.
  • Financial Management: Invoice clients for services rendered and manage carrier payments, ensuring accuracy and timeliness.
  • Market Research: To make informed decisions stay updated on industry trends, carrier capabilities, and market rates.
  • Customer Service: Offer exceptional customer service by promptly addressing inquiries and concerns, and providing support.
  • Compliance and Regulations: Ensure compliance with legal regulations, safety standards, and customs requirements.
  • Relationship Building: Cultivate strong relationships with clients, carriers, and industry stakeholders for long-term partnerships.
  • Negotiation: Skillfully negotiate rates with carriers and pricing terms with clients to maintain profitability.
  • Technology Utilization: Utilize freight management software, communication tools, and tracking systems for efficient operations.
  • Sales and Marketing: Promote your services through online platforms, networking, and maintaining a strong online presence.
  • Problem Resolution: Address any disputes, conflicts, or issues between clients and carriers.
  • Expansion and Growth: Identify opportunities for business expansion, market diversification, and strategic growth.
  • Risk Management: Assess and manage potential shipping and logistics operations risks.

Running a freight brokerage business requires multitasking, effective communication, negotiation skills, and adaptability to navigate the dynamic logistics landscape.

The role demands orchestrating shipments, building relationships, and maintaining high customer satisfaction while ensuring timely and secure movement of goods.

b.) Freight Brokerage Business Models

Freight brokerage businesses come in various setups, each with distinct business models tailored to meet different needs. Here are a few types:

  • Acts as intermediaries between shippers and carriers.
  • Earns revenue by negotiating favorable rates and charging a margin.
  • Focuses on matching loads with available carrier capacity.
  • Concentrates on specific industries or commodities.
  • Requires niche expertise to cater to unique transportation needs.
  • Offers tailored solutions for specialized cargo.
  • Leverages technology platforms to connect shippers and carriers.
  • Automates processes and offers real-time visibility.
  • Revenue comes from transaction fees or subscription models.
  • Owns some transportation assets (trucks, trailers, etc.).
  • Combines brokerage services with direct transportation.
  • Offers a one-stop solution for shippers.
  • Integrates traditional brokerage with digital platforms.
  • Combines personalized service with tech-driven efficiency.
  • Adapts to diverse customer preferences.

Choosing the right business model from the outset is critical, as changing your model later can be complex.

Identifying a profitable and high-demand niche for your freight brokerage business is essential.

It allows you to tailor your services, target specific markets, and position yourself as an expert.

Research and market analysis are paramount in selecting a niche that aligns with your expertise and market demand.

Ultimately, your chosen business model and niche will influence

c.) Pros and Cons of Owning a Freight Brokerage Business

Owning and operating a business brings rewards and challenges. While benefits are appealing, overlooking potential issues is common.

It’s crucial to assess both sides to anticipate and address challenges effectively.

This preparation minimizes surprises and equips you to navigate obstacles, fostering a proactive and resilient business approach.

For more, see Pros and Cons of Starting a Small Business.

d.) Challenges You Could Face When Starting and Operating a Freight Brokerage Business

Challenges When Starting a Freight Brokerage Business:

  • Market Entry Barriers: Intense competition and established players can make it challenging to carve a niche.
  • Regulatory Complexity: Navigating industry regulations, licensing, and compliance demands a learning curve.
  • Building Trust: Gaining shippers’ and carriers’ trust as a new entrant requires proving your reliability.
  • Limited Network: Building a network of reliable carriers and clients takes time and effort.
  • Cash Flow Strain: Initial operating costs, marketing, and overheads can strain finances before revenue flows.
  • Sales and Marketing: Attracting clients in a competitive landscape demands effective marketing and sales strategies.

Challenges in Full Operation:

  • Capacity Constraints: Ensuring carrier availability during peak seasons or sudden demand spikes.
  • Customer Retention : Sustaining customer loyalty amidst fierce competition and changing needs.
  • Rate Volatility: Navigating fluctuating market rates and maintaining profitability.
  • Operational Complexity: Coordinating shipments, managing paperwork, and resolving issues require precision.
  • Technological Adaptation: Keeping up with evolving logistics technology for efficient operations.
  • Risk Management: Mitigating risks associated with disruptions, damages, or delays.
  • Staff Management: Efficiently managing growing teams and maintaining employee satisfaction.
  • Service Quality: Balancing service quality with cost-efficiency to meet client expectations.
  • Market Shifts: Adapting to market shifts, economic fluctuations, and industry trends.
  • Legal Challenges: Addressing contractual disputes, liability concerns, and legal issues.

Navigating these challenges demands resilience, strategic thinking, and continuous improvement.

Overcoming obstacles strengthens your freight brokerage business, paving the way for sustainable growth and success.

e.) Questions You Need to Consider for Your Freight Brokerage Business

Questions to Consider for Your Freight Brokerage Business:

By addressing these questions, you’ll prepare for potential challenges in starting your freight brokerage:

  • Business Model:  What freight brokerage business model do you plan to adopt?
  • Skills:  Do you possess the necessary skills to manage and operate the business effectively?
  • Team:  Will you run the business alone or hire employees?
  • Management:  Will you oversee operations or hire a manager?
  • Customer Acquisition:  How will you attract customers to your brokerage?
  • Customer Retention:  What strategies will you implement to ensure repeat business?
  • Partnerships:  Are you considering partnerships or investors?
  • Financing:  How will you fund your startup costs?
  • Profitability Timeline:  Have you estimated the time required to become profitable?
  • Financial Support:  How will you sustain yourself during the initial challenging phase?
  • Offerings:  What products and services will your brokerage provide?
  • Market Demand:  How can you ensure people need your services?
  • Differentiation:  What unique value will you offer to stand out from competitors?

Answering these pivotal questions equips you with insights to address critical aspects of your freight brokerage venture.

3. Research

Inside information freight brokerage business research.

Thorough research is essential before embarking on any business venture.

Quality information offers insight into potential challenges and opportunities, preventing unexpected situations. For a freight brokerage business, seeking advice from experienced individuals is invaluable.

They provide reliable information based on their expertise and experience. Spending time with them offers priceless insights gained from years in the field.

Finding the right people to approach is crucial; an article offers guidance on approaching them respectfully.

To comprehend your potential venture, read the article “An Inside Look Into the Business You Want To Start” for comprehensive details on gaining insights from those with first-hand experience.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target audience is crucial. Deep insights enable tailored products, services, and offers.

By catering to customers’ preferences, you maximize relevance and satisfaction.

Instead of a broad approach, you provide precisely what your audience seeks.

Target Market Ideas:

  • Manufacturers and Distributors
  • Small and Medium Enterprises (SMEs)
  • Retailers and E-commerce Businesses
  • Importers and Exporters
  • Agricultural and Food Products Industry
  • Construction and Building Supplies
  • Automotive Parts and Equipment
  • Pharmaceuticals and Healthcare
  • Electronics and Technology
  • Consumer Goods and Appliances

For more, see How To Understand Your Target Market.

Product & Service Demand

Determining the demand for your products and services before launching is paramount.

Quality and pricing alone won’t suffice if there’s insufficient demand.

Ignoring this vital aspect can lead to business failure.

Opening a freight brokerage business without adequate demand could result in early closure and substantial debt.

Strategies to Assess Market Demand for Your Freight Brokerage Business:

  • Market Research: Conduct thorough research on the logistics industry in your target location. Identify existing players, their services, and the gaps you can fill.
  • Competitor Analysis: Study the services offered by competitors in the area. Gauge their popularity and identify areas they might be overlooking.
  • Networking: Connect with local businesses, manufacturers, and distributors. Gauge their interest in your brokerage services and understand their transportation needs.
  • Surveys and Feedback: Distribute surveys or questionnaires to potential clients to gauge their willingness to utilize brokerage services. Gather insights on their preferences.
  • Industry Trends: Monitor trends and shifts in the logistics and transportation sector. Adapt your offerings to align with emerging needs.
  • Consult Industry Experts: Seek advice from experienced professionals in the logistics field. Their insights can provide valuable information about the market demand.
  • Partnerships: Collaborate with carriers and shippers in the area. Their input can shed light on the demand for brokerage services.
  • Online Platforms: Explore online forums, social media groups, and industry platforms to engage with potential clients and gather insights into their needs.
  • Pilot Testing: Consider starting with a small-scale pilot project to gauge interest and demand before fully committing.
  • Feedback Loops: Establish mechanisms to continuously gather client feedback and adjust your services based on their evolving demands.

By employing these strategies, you can gauge the market demand accurately and tailor your freight brokerage business to meet the specific needs of your target location.

For more, see the Demand for Your Products and Services.

4. Looking at Financials:

Overview of Startup Costs, Expenses, Revenues, and Profits for Your Freight Brokerage Business:

Startup Costs: Accurately estimating startup costs is essential for a successful launch.

Underestimating can lead to financial hurdles while overestimating might deter potential investors. Costs depend on business size, location, equipment, and staffing.

Research and list all expenses to create a comprehensive estimate.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit: Sales hinge on factors like customer service, product popularity, demand, and targeted marketing. To simplify profit understanding, consider this:

  • Low-Volume, High-Profit Sales:  Making a substantial profit per sale isn’t beneficial if sales volume is low.
  • High-Volume, Low-Profit Sales:  Large sales volume with minimal profit per sale might still not cover expenses.

Profitability Overview: To gain a clear view, assess profit per sale, anticipated sales volume, and monthly overhead. This holistic approach ensures your revenue covers expenses, keeping your freight brokerage business sustainable.

For More, See Estimating Profitability and Revenue.

Understanding these financial aspects equips you to plan, budget, and strategize effectively, fostering a solid foundation for your freight brokerage business.

Simple Sample: Financial Lists to Consider As a Starting Point

Note: Focus on the list items more than the numbers. The numbers are samples. Your estimates will differ due to how you set up your business, location, expenses, and revenues.

Sample Estimated Startup Costs for a New Freight Brokerage Business in the USA:

Note: Actual costs can vary based on location, business size, and choices.

  • Business Registration and Licensing: $500 – $1,000
  • Office Space Rent (First Month and Deposit): $1,500 – $3,000
  • Furniture and Equipment: $2,000 – $5,000
  • Computer Systems and Software: $2,500 – $5,000
  • Marketing and Branding: $1,000 – $2,500
  • Initial Website Development: $1,000 – $2,500
  • Legal and Professional Fees: $1,000 – $3,000
  • Insurance (General Liability, Cargo, E&O): $1,500 – $3,000
  • Miscellaneous (Office Supplies, Utilities, etc.): $1,000 – $2,000

Total Estimated Startup Costs: $11,000 – $26,000

Sample Estimated Monthly Expenses for a Freight Brokerage Business in the USA:

  • Rent/Lease Payment: $1,000 – $2,500
  • Employee Salaries (if applicable): $3,000 – $7,000
  • Marketing and Advertising: $500 – $1,500
  • Software Subscriptions: $300 – $600
  • Insurance Premiums: $500 – $1,000
  • Utilities: $200 – $500
  • Office Supplies: $100 – $300
  • Loan Payments (if applicable): $1,000 – $2,000
  • Miscellaneous (Maintenance, Travel, etc.): $300 – $700

Total Estimated Monthly Expenses: $7,900 – $16,100

Sample Examples of Profit Per Sale:

  • High-Value Sale: Profit per sale = $500
  • Moderate-Value Sale: Profit per sale = $100
  • Low-Value Sale: Profit per sale = $20

These sample figures offer a starting point for your financial planning . Adjustments will be necessary based on specific circumstances, market conditions, and business growth.

Consider revisiting Step 3. Researching your freight brokerage business , where there is a technique to get inside information, will benefit you in this step.

5. Choosing The Right Business Location

The success or failure of a local brick-and-mortar business hinges on its location.

Inadequate demand leads to failure, while stiff competition challenges growth.

Striking a balance between demand and competition is vital. Affordability matters, too; high exposure mustn’t overshadow increased costs.

Similarly, cheaper locations must ensure sustainable sales. Thorough research is key in choosing a location that drives success.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

A mission statement defines your business’s purpose, keeping you focused on the core value you offer customers and the community.

It serves as a guiding principle, aiding you in staying aligned with your intended direction.

Examples of Mission Statements for a Freight Brokerage Business:

  • “Empowering businesses through seamless logistics solutions, connecting shippers and carriers for efficient transportation and fostering growth in the supply chain.”
  • “Our mission is to provide exceptional brokerage services, streamlining freight movement, and ensuring reliability, so businesses can thrive in a dynamic global market.”
  • “Dedicated to optimizing cargo transportation, our mission is to bridge the gap between shippers and carriers, creating value-driven solutions for enhanced supply chain efficiency.”
  • “At the heart of our business is a commitment to facilitating smooth cargo flow, forging partnerships between shippers and carriers to deliver cost-effective and reliable freight solutions.”
  • “Striving to simplify logistics complexities, our mission is to provide innovative brokerage services that enable businesses to focus on growth while we handle efficient freight management.”
  • “Guided by our mission, we connect industries through tailored logistics solutions, enhancing partnerships between shippers and carriers for seamless cargo transportation.”

These mission statement examples encapsulate the primary purpose and value that a freight brokerage business aims to provide to its clients and the broader community.

For more, see How To Create a Mission Statement.

7. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) enables you to pinpoint and craft distinctive qualities that set your business apart.

It highlights what makes your business exceptional and gives customers a compelling reason to choose you over competitors.

Examples of Unique Selling Propositions for a Freight Brokerage Business:

  • “24/7 Expedited Solutions: Offering round-the-clock logistics support, ensuring urgent shipments reach their destination on time, every time.”
  • “Personalized Cargo Care: Tailoring solutions to each client’s unique needs, guaranteeing hassle-free transportation and comprehensive support.”
  • “Real-time Visibility: Providing advanced tracking systems, giving clients full visibility into their shipments, enhancing trust and transparency.”
  • “Green Freight Solutions: Focusing on eco-friendly transport options, delivering goods while minimizing environmental impact for a sustainable future.”
  • “Cost-Effective Routing: Optimizing routes and modes to reduce shipping costs, helping clients maximize savings without compromising service quality.”
  • “Technology-Driven Efficiency: Leveraging cutting-edge software for streamlined processes, ensuring quick and accurate freight management.”

These USP examples demonstrate how a freight brokerage business can differentiate itself by offering distinct benefits that cater to specific customer needs and market demands.

8. Choose a Business Name

Choosing a Catchy and Appropriate Business Name :

Selecting a business name is pivotal; it should be fitting, easy to remember, and aligned with your industry.

Take time, as names are usually long-term. Ensure a matching domain name for your online presence and check for trademark availability.

30 Ideas for Freight Brokerage Business Names:

Here’s a list to inspire your creativity in crafting an original and appealing business name:

  • FreightFlow Connect
  • CargoSwift Solutions
  • ShipEase Logistics
  • RapidTrans Brokerage
  • FreighTrack Innovations
  • SwiftHaul Partners
  • EfficientMove Brokerage
  • CargoLink Logistics
  • TransWave Connections
  • NavigateFreight Solutions
  • OnPoint Carrier Connect
  • ExpressCargo Nexus
  • GlobalBridge Logistics
  • ProShip Direct
  • FreighTech Express
  • ShipSmart Brokerage
  • RouteMasters Logistics
  • Seamless Haul Solutions
  • ApexShip Connect
  • FreightWise Hub
  • TranscendLogix
  • SwiftStream Freight
  • CargoSphere Logistics
  • NexusFreight Network
  • TransGlobe Express
  • LinkLine Logistics
  • SpeedyShift Brokers
  • NexusRoute Solutions
  • ExpressTrans Connect
  • GlobalHaul Innovations

Use these suggestions as a starting point to craft a memorable and distinctive name that resonates with your freight brokerage business’s identity.

For more, see the following articles:

  • How To Register a Business Name
  • Registering a Domain Name For Your Business

9. Register Your Company

Ensuring Legal Compliance for Your Freight Brokerage Business:

Legal compliance is paramount for your business’s success. Seeking professional advice ensures proper setup for tax advantages and liability protection.

Various registrations, permits, and licenses need consideration.

Common Types of Registrations for a Freight Brokerage Business:

  • Business Structure Registration: Choose from sole proprietorship, LLC, corporation, or partnership, registering as per your chosen structure.
  • Employer Identification Number (EIN): Obtain an EIN from the IRS, essential for tax purposes and hiring employees.

Permits and Licenses for a Freight Brokerage Business:

  • Freight Broker Authority (MC Number): Required by the Federal Motor Carrier Safety Administration (FMCSA) for interstate freight transportation.
  • Unified Carrier Registration (UCR): A federal registration for carriers and brokers operating across state lines.
  • BMC-84/BMC-85 Bond or Trust Fund Agreement: A financial requirement for freight brokers, ensuring financial responsibility.
  • State Business Licenses: Obtain licenses specific to your state’s business operations regulations.
  • Motor Carrier Permit: Required by some states for intrastate transportation.
  • USDOT Number: If operating commercial vehicles in interstate commerce, this number is required by the FMCSA.
  • Broker’s License: Some states require specific broker licenses beyond federal requirements.
  • IFTA Decal: If your business involves fuel tax reporting for interstate carriers.
  • Hazardous Materials Registration: Certain permits might be required if your business handles hazardous materials.

Consulting professionals, like legal advisors or industry experts, is essential to navigate the complex regulatory landscape, ensuring your freight brokerage business is legally compliant and positioned for success.

Registration:

  • How to Register Your Business
  • How To Register a DBA
  • How to Register a Trademark
  • How to Get a Business License

Business Structures:

  • How to Choose a Business Structure
  • Pros & Cons of a Sole Proprietorship
  • How To Form an LLC
  • How To Register a Business Partnership
  • How To Form a Corporation
  • How To Choose a Business Registration Service

10. Create Your Corporate Identity

Creating a Consistent Corporate Identity:

A Corporate Identity (CI) visually defines your business. It encompasses elements like your logo, business cards, website, signage, stationery, and promotional materials.

A well-crafted CI ensures a professional and lasting impression on customers.

Key Components of Corporate Identity:

  • Logo: A symbol that encapsulates your business’s essence, fostering recognition and brand association.
  • Business Cards: Vital for networking, they provide a snapshot of your identity and contact information.
  • Website: A digital face of your business, offering information, services, and interactions.
  • Business Signage: Visible representation that creates brand recognition and enhances physical presence.
  • Stationery: Letterheads, envelopes, and other materials present a consistent written communication image.
  • Promotional Items: Merchandise like pens, apparel, and more, extending your brand reach.

Ensuring a Lasting Professional Impression:

A cohesive CI reflects your brand values, professionalism, and dedication.

Consistency across all elements reinforces your brand identity and fosters customer trust, leaving a positive and lasting impression on new and existing clients.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

Importance of a Comprehensive Business Plan:

A business plan serves as a vital tool when seeking financing or investors. It guides you through startup and operational phases, providing a roadmap for success.

Effort Required for an Effective Business Plan:

Creating a business plan demands dedication as it outlines your operational vision.

Crafting and expressing details requires time and consideration. The effort pays off by providing a clear operational vision.

Diverse Approaches to Business Plan Creation:

Options abound when crafting a business plan.

Choose from starting from scratch, hiring a professional, using templates, or employing business plan software.

Active involvement is key, especially when seeking professional assistance.

Adaptation and Optimization of Business Plans:

Business plans can evolve as you gather experience or market dynamics change.

Periodic review and adjustments are advisable to ensure alignment with operational realities and market trends , maximizing your business’s potential for success.

Business Plan Template for a Freight Brokerage Business

1. Executive Summary:

  • Brief overview of your business concept and goals.
  • Overview of the freight brokerage industry and your value proposition.
  • Highlight financial projections and funding requirements.

2. Company Description:

  • Introduction to your freight brokerage business, its mission, and vision.
  • Background information on the industry and the problem you aim to solve.
  • Business structure (LLC, corporation, etc.) and legal considerations.

3. Market Analysis:

  • In-depth analysis of the freight brokerage industry, trends, and growth potential.
  • Identification of your target market and their needs.
  • Competitive landscape and analysis of key competitors.

4. Products and Services:

  • Detailed description of the brokerage services you offer.
  • Differentiation factors that set your services apart from competitors.
  • Pricing strategy and how you plan to remain competitive.

5. Marketing and Sales Strategy:

  • Outline of your marketing efforts, including online presence, networking, and partnerships.
  • Sales tactics, strategies for customer acquisition and retention.
  • Marketing budget allocation and anticipated results.

6. Organization and Management:

  • Structure of your team, their roles, and responsibilities.
  • Overview of your management style and strategies.
  • Information on any advisors or consultants you’re working with.

7. Financial Projections:

  • Detailed financial forecasts for the next 3-5 years.
  • Income statement, balance sheet, and cash flow projections.
  • Breakdown of startup costs, monthly expenses, and revenue streams.

8. Funding Request:

  • Clear explanation of how much funding you need and how it will be used.
  • Options for funding, including personal investment, loans, or investors.
  • Offer potential investors an attractive ROI proposition.

9. Milestones and Timeline:

  • Highlight key milestones and achievements for your business.
  • Create a timeline for each milestone, including the startup phase.
  • Showcase your business’s growth trajectory and projected achievements.

10. Appendix:

  • Include any additional information, documents, or references.
  • Resumes of key team members, legal documents, licenses, and permits.
  • Market research data, competitor analysis, and industry reports.

Remember: This template serves as a starting point; tailor it to your vision and goals.

A well-crafted business plan is crucial for your freight brokerage business’s success, helping secure funding, guide operations, and achieve growth.

See How to Write a Business Plan for information on creating your business plan.

12. Banking Considerations

Selecting the Right Bank for Your Business:

Opt for a local bank with a small business focus, as they can provide tailored solutions for your freight brokerage business.

Benefits of a Business Account:

Separate business and personal transactions through a dedicated business account. This simplifies expense tracking, accurate reporting, and tax filing.

Building a Relationship with Your Banker:

Cultivate a professional rapport with your banker. They offer valuable advice financial services, and expedite applications, contributing to smoother operations.

Merchant Account or Online Service:

Obtain a merchant account or utilize an online payment service to accept credit and debit cards. This enhances sales and customer convenience, which is vital for your freight brokerage business’s success.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Securing Financing for Your Freight Brokerage Business:

When seeking funding, explore options like traditional lenders, private loans, investors, and asset sales to launch your freight brokerage business.

Meeting with a Loan Officer:

  • Research potential lenders and their loan programs.
  • Prepare a clear business plan detailing your operations, revenue projections, and repayment strategy.
  • Be ready to discuss your credit history, financial stability, and business experience.
  • Understand the terms and conditions of the loan, including interest rates and repayment schedule.
  • Showcase your passion and commitment to your freight brokerage business’s success.

Documents Needed for a NEW Business Loan:

  • Business plan highlighting your market analysis, services, and revenue projections.
  • Personal and business financial statements.
  • Proof of collateral and any assets to secure the loan.
  • Credit history and credit score reports.
  • Legal documents, such as business licenses and permits.
  • Bank statements, tax returns, and financial projections.
  • Resumes of key team members and their relevant experience.
  • Any additional documentation requested by the lender.

Preparing a comprehensive loan application with the necessary documents improves your chances of securing the funding required to kickstart your freight brokerage business.

See Getting a Small Business Loan for more.

14. Software Setup

Choosing the Right Software for Your Freight Brokerage Business:

  • Research thoroughly to select software that aligns with your needs, as transitioning later can be complex.
  • Opt for established software providers with a reliable support history for future assistance.
  • Utilize available demos to test before committing.
  • Gather insights from software reviews and forums for user experiences.
  • Consider software for expense tracking and financial document preparation for tax filing.
  • Consult with a bookkeeper or accountant for informed software decisions.

Types of Software for Freight Brokerage Business:

  • Transportation Management System (TMS):  Streamlines freight management, carrier communication, and logistics coordination.
  • Customer Relationship Management (CRM):  Manages customer interactions, leads, and sales.
  • Accounting Software: Tracks expenses revenue and prepares financial reports.
  • Dispatch Software:  Efficiently assigns and tracks shipments to carriers.
  • Load Boards:  Facilitates load posting and carrier bidding for freight assignments.
  • Document Management:  Organizes and stores essential documents securely.
  • Communication Tools:  Facilitates communication between shippers, carriers, and customers.
  • Route Optimization:  Maps the most efficient routes for shipments.
  • Financial Software:  Assists in budgeting, invoicing, and payroll management.
  • Analytics and Reporting: Generate insights from data for informed decision-making.

Selecting the right software suite enhances efficiency and productivity across various aspects of your freight brokerage business.

Check out Google’s latest search results for software packages for a freight brokerage business.

15. Get The Right Business Insurance

Importance of Comprehensive Insurance Coverage for Your Freight Brokerage Business:

Ensure your freight brokerage business is adequately protected by securing the right insurance coverage before any operations commence.

Safeguard your customers, employees, premises, and assets against unexpected incidents.

Key Insurance Considerations:

  • General Liability Insurance: Protects against accidents, injuries, and property damage that may occur on your premises.
  • Professional Liability Insurance: Safeguards you from potential lawsuits resulting from errors or omissions in your services.
  • Interruption Insurance: Acts as a lifeline in case of business shut down due to unexpected incidents, ensuring continuity during challenges.
  • Property Insurance: Covers damages to your physical assets like equipment, office space, and inventory.
  • Workers’ Compensation Insurance: Provides financial support for injured employees.
  • Commercial Auto Insurance: Essential for freight brokerage businesses with vehicle operations.

Guidance from an Insurance Broker:

Consult a proficient insurance broker to navigate the intricacies of insurance coverage.

They can assess your business’s unique needs, recommend suitable policies, and ensure you have comprehensive protection.

The right insurance coverage guarantees peace of mind and financial stability, shielding your freight brokerage business from potential setbacks.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for freight brokerage business insurance .

16. Suppliers, Service Providers

Choosing Reliable Suppliers for Your Freight Brokerage Business:

Selecting suitable suppliers and service providers is integral to the success of your freight brokerage business.

Establishing strong relationships with them is essential for smooth operations.

Items and Services You Might Need from Suppliers:

  • Carriers:  Partnering with reliable carriers for freight transportation services.
  • Technology Solutions:  Software, tools, and systems for efficient operations.
  • Office Supplies:  Essentials like stationery, computers, and furniture.
  • Marketing Materials:  Brochures, business cards, and promotional materials.
  • Insurance Services:  Comprehensive coverage for risk mitigation.
  • Legal Services:  Consulting legal professionals for contracts and compliance.
  • Financial Services:  Bookkeeping, accounting, and financial consulting.
  • Training and Development:  Programs to enhance employee skills and industry knowledge.

Cultivating a positive relationship with suppliers ensures mutual benefits.

Trustworthy suppliers offer competitive prices, allowing cost savings to be passed on to customers. Consistent supply guarantees smooth business operations.

Mutual respect and fair financial arrangements strengthen working relationships, fostering long-term partnerships that contribute to the overall success of your freight brokerage business.

For More, See How To Choose a Supplier.

17. Physical Setup

Establish an efficient work area with designated computer, communication, and paperwork spaces.

Ensure proper lighting and ergonomic furniture for productivity.

Display your main business sign prominently.

Add signs to parking lots, exits, and important areas for clear navigation and branding, projecting professionalism.

Office Setup:

Acknowledge the time-intensive nature of business operations.

Organize your office for enhanced efficiency and time management.

Equip it with essential tools, computers, communication devices, filing systems, and office supplies for seamless business management.

See Here are Considerations for The Setup of Your Office for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

A website is essential for your freight brokerage business, serving as a primary point of contact and sharing crucial business information.

Unlike social media, a website gives you ownership and control, making hosting and domain registration key.

It’s a powerful marketing tool where you can share industry insights, valuable tips, and tailored content to build customer trust and establish expertise.

Blogging enhances credibility and positions you as an industry expert in customers’ eyes.

A well-crafted website strengthens your online presence, effectively attracting and engaging potential clients.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

An external support team for your freight brokerage consists of advisors and service providers outside your payroll.

Their expertise aids projects, tasks, or retainer arrangements. Start with essential roles and expand over time.

These professionals, like accountants, lawyers, marketers, consultants, and more, enhance your business.

Building strong relationships takes time but offers valuable support when needed.

For more, see Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Running a freight brokerage solo initially can curb costs. Yet, as business expands, managing alone becomes challenging.

Hiring employees becomes necessary. Ensure hiring qualified, ethical individuals suited to their roles.

The following are job positions or outsourced services you may want to consider as your freight brokerage business grows:

  • Freight Broker or Owner-Operator
  • Sales and Business Development
  • Operations Manager
  • Dispatch Coordinator
  • Carrier Relationship Manager
  • Customer Service Representative
  • Administrative Support
  • Accounting and Finance
  • Marketing and Communications
  • IT and Software Support
  • Legal and Compliance Specialist
  • Human Resources Manager
  • Freight Auditor
  • Logistics Analyst
  • Outsourced IT Support
  • Outsourced Marketing Agency
  • Outsourced Legal Counsel
  • Freight Tracking and Customer Portals Developer
  • Social Media Manager
  • Bookkeeper or Accountant

For more, see How and When to Hire a New Employee.

Points To Consider

A List of Equipment and Supplies to Consider for a Freight Brokerage Business:

  • Desktop computers or laptops for you and your staff.
  • High-speed internet connection for efficient communication and data exchange.
  • Monitors for better multitasking and improved workflow.
  • Freight management software to handle bookings, shipments, and track logistics.
  • Communication tools like email clients and messaging apps for smooth correspondence.
  • Accounting software for financial management and record-keeping.
  • Office suite software for creating documents, spreadsheets, and presentations.
  • Landline phones for direct communication with clients, carriers, and suppliers.
  • Mobile phones for on-the-go communication and quick response.
  • Desks, chairs, and workstations for a comfortable and productive workspace.
  • Meeting tables and chairs for discussions with clients or team members.
  • Storage solutions like cabinets, shelves, and filing systems for organizing documents.
  • Printers for generating hard copies of contracts, agreements, and other documents.
  • Scanners for digitizing paperwork and facilitating electronic document management.
  • VoIP systems for cost-effective and efficient voice communication.
  • Headsets and microphones for clear communication during calls and video conferences.
  • Computers for website development and maintenance.
  • Cameras for creating promotional videos or video content.
  • Lighting equipment for better video quality during virtual meetings.
  • Security cameras for office surveillance and protection.
  • Cybersecurity software to safeguard sensitive client and business data.
  • Stationery supplies, including pens, notepads, and folders.
  • Whiteboards or bulletin boards for team updates and planning.
  • Comfortable seating arrangements for waiting clients or visitors.
  • Shipping scales for accurate weight measurements.
  • Label printers for printing shipping labels and documentation.
  • GPS devices or navigation software to assist carriers with directions.
  • Graphic design software for creating marketing materials and branding.
  • Cameras for capturing images for promotional materials or social media.
  • External hard drives or cloud storage services for data backup and recovery.
  • Projectors and screens for training sessions or presentations.
  • Collaboration software for team discussions, file sharing, and project management.
  • Basic office supplies such as pens, paper, staplers, and tape.
  • Ergonomic keyboards, mice, and chairs to enhance comfort and productivity.

Ensure your equipment aligns with your business’s specific needs and workflow, helping you effectively manage your freight brokerage operations.

Key Points To Succeeding in a Freight Brokerage Business

To succeed in operating a freight brokerage business, focus on these points:

  • Niche Focus: Specialize in a specific market segment to establish expertise and attract clients with unique needs.
  • Building Customer Base: During startup, acquiring clients can be challenging. Persistence and networking are essential.
  • Relationship Building: Forge strong connections with customers, suppliers, and staff. Relationships foster loyalty and growth.
  • Offer Desired Products/Services: Understand client needs to provide tailored solutions that resonate.
  • Customer Feedback: Address credible feedback to enhance services, gaining a competitive advantage.
  • Customer Service: Prioritize exceptional customer service, as your clients are the foundation of your business.
  • Value Delivery: Consistently deliver value to retain customers and foster loyalty.
  • Team Building: Hire the right people for various roles, forming a capable and dedicated team.
  • Effective Staff Management: Treat employees respectfully, creating a positive work environment to improve retention.
  • Cash Flow Management: Efficiently manage finances to ensure business sustainability.
  • Cost Control: Minimize expenses without compromising quality or service.
  • Adaptation to Change: Stay current with industry, process, and technology changes to remain competitive.
  • Revenue Fluctuations: Prepare for revenue ups and downs, maintaining stability in uncertain times.
  • Competition Handling: Deal with new and existing competitors through innovation and differentiation.
  • Effective Marketing: Utilize strategic marketing to create awareness and attract potential clients.

Making Your Freight Brokerage Business stand out

Ideas to Make Your Freight Brokerage Business Stand Out:

  • Specialized Expertise: To establish authority, focus on a niche market within freight brokerage, such as hazardous materials or temperature-sensitive shipments.
  • Exceptional Customer Service: Provide personalized support, quick responses, and proactive updates to exceed client expectations.
  • Advanced Technology: Employ cutting-edge software for real-time tracking, analytics, and streamlined operations, showcasing your commitment to innovation.
  • Transparent Pricing: Offer transparent and competitive pricing structures that build trust and make clients confident in your services.
  • Efficient Problem Solving: Highlight your ability to swiftly address challenges and find solutions, demonstrating reliability under pressure.
  • Diverse Carrier Network: Showcase a wide range of reliable carriers and modes of transportation, ensuring flexibility and meeting various shipping needs.
  • Value-Added Insights: Share industry insights, trends, and best practices through blogs, webinars, or newsletters, positioning your business as an industry resource.
  • Custom Solutions: Tailor solutions to clients’ specific requirements, demonstrating flexibility and a commitment to meeting their unique needs.
  • Green Initiatives: Emphasize eco-friendly practices and partnerships with eco-conscious carriers, appealing to environmentally conscious clients.
  • Client Success Stories: Highlight successful collaborations with case studies and testimonials to showcase your track record.

Add on Ideas for a Freight Brokerage Business

  • Supply Chain Consultation: Offer end-to-end consultation to help clients optimize their logistics operations comprehensively.
  • Customized Reporting: Provide clients with detailed performance reports and analytics, helping them make informed decisions.
  • Warehousing Solutions: Partner with warehousing facilities to offer storage and distribution services as an extension of your logistics solutions.
  • Cargo Insurance Services: Facilitate cargo insurance options for clients, ensuring their shipments are protected during transit.
  • Global Freight Services: Expand into international shipping, assisting clients with customs, regulations, and cross-border logistics.
  • Freight Audit and Payment: Offer services to audit freight bills and manage payment processes for clients, saving them time and resources.
  • Last-Mile Delivery: Partner with local carriers to provide last-mile delivery solutions, ensuring the final leg of shipments is seamless.
  • Technology Integration: Develop API integrations with clients’ systems to streamline booking, tracking, and communication processes.
  • White Label Solutions: Provide your brokerage services under your clients’ branding, offering them a comprehensive logistics solution.
  • Freight Management Software: Develop or partner with software providers to offer clients a comprehensive freight management platform.
  • Risk Management Services: Offer clients risk assessment and mitigation strategies to minimize disruptions and losses.
  • Online Training Courses: Create educational courses for clients on freight brokerage basics, helping them better understand the logistics process.
  • Trade Compliance Services: Assist clients with navigating complex trade regulations and compliance requirements.
  • Reverse Logistics: Develop processes for managing returns and reverse logistics, adding value to your client’s supply chain operations.
  • Temperature-Controlled Shipping: Partner with carriers offering temperature-controlled transportation options for sensitive cargo.
  • Freight Packaging Solutions: Guide optimal packaging for efficient and safe transportation.
  • Vendor Managed Inventory (VMI): Collaborate with clients to manage inventory levels and replenishment needs.
  • Freight Financing: Offer financing options for clients to manage cash flow challenges related to shipping expenses.
  • E-commerce Integration: Develop integrations with e-commerce platforms to provide seamless shipping solutions for online retailers.
  • Freight Tracking App: Create a user-friendly app for clients to track their shipments in real-time, enhancing their experience.

By implementing these add-on ideas, you can diversify your services and offer comprehensive solutions that cater to a wider range of client needs.

Marketing Considerations

A freight brokerage business hinges on customers; attracting the right ones is vital for success.

Initially challenging due to novelty, building a strong reputation eases the process over time, accompanied by enhanced marketing skills.

Marketing remains an ongoing effort, directly impacting revenue.

While expert help isn’t always necessary, it’s an option when suitable.

Simplifying marketing involves creating awareness opportunistically. Methods to spread the word about your freight brokerage business include:

  • Networking: Attend industry events, conferences, and trade shows to connect with potential clients and partners.
  • Social Media: Utilize platforms like LinkedIn, Twitter, and Facebook to share industry insights, engage with your audience, and showcase your expertise.
  • Content Marketing: Create valuable blog posts, articles, and videos about freight brokerage trends, offering solutions to common challenges.
  • Email Campaigns: Regularly send newsletters and updates to your contact list, sharing relevant news and service offerings.
  • Collaborations: Partner with complementary businesses to cross-promote services and expand your reach.
  • Referral Program: Incentivize current clients to refer new customers by offering discounts or rewards.
  • Local Advertising: Advertise in local newspapers, magazines, and community boards to reach businesses in your area.
  • Online Directories: List your business in relevant online directories and platforms used by logistics professionals.
  • Webinars and Workshops: Host online webinars or workshops to showcase your expertise and provide value to potential clients.
  • Cold Outreach: Reach out directly to potential clients via emails or phone calls, offering tailored solutions to their shipping needs.

By employing these methods, you can spread the word about your freight brokerage business, attracting customers and ensuring steady growth.

See How To Get Customers Through the Door and our marketing section to provide ideas to help you bring awareness to your business.

Sample Ad Ideas:

1. Headline: “Simplify Shipping Solutions with Our Freight Brokerage Expertise!”

Unlock seamless shipping experiences with our freight brokerage services. Expertly manage logistics, optimize routes, and ensure on-time deliveries. Get started today!

2. Headline: “Efficiency Meets Excellence: Your Trusted Freight Brokerage Partner!”

Experience top-tier logistics solutions tailored to your business needs. From reliable carriers to real-time tracking, we’ve got your freight covered.

3. Headline: “Elevate Your Supply Chain with Our Freight Brokerage Expertise!”

Revolutionize your supply chain operations with our cutting-edge freight brokerage services. Enhance efficiency, reduce costs, and exceed customer expectations.

4. Headline: “Navigating Logistics Made Easy: Choose Our Freight Brokerage Services!”

Streamline your shipping processes effortlessly. Our freight brokerage expertise ensures hassle-free deliveries, exceptional customer service, and unbeatable rates.

5. Headline: “Unlock Growth Opportunities: Partner with Our Freight Brokerage!”

Maximize your business potential by collaborating with our freight brokerage. Seamlessly manage shipments, expand your reach, and optimize operations for success.

When seeking business partnerships to refer clients, consider industries closely aligned with freight brokerage. Potential partners include:

  • Manufacturers/Distributors: They can refer clients needing shipping services while benefiting from efficient logistics.
  • Shipping and Freight Companies: Collaboration can streamline shipping processes and expand both businesses’ networks.
  • E-commerce Platforms: Partner to provide shipping solutions for online sellers, enhancing customer experience.
  • Warehousing/Storage Providers: Mutual referrals can offer comprehensive solutions for clients’ logistics needs.
  • Customs Brokers: Working together can ease international shipping challenges and ensure compliance.
  • Supply Chain Software Providers: A symbiotic relationship aids clients in managing their supply chain efficiently.
  • Trucking Companies: Partnering offers comprehensive transportation solutions for various client needs.
  • Trade Associations: Collaboration widens reach and benefits industry members seeking freight services.
  • Manufacturing Associations: Mutual referrals can offer complete logistics solutions to manufacturers.
  • Export/Import Consultants: Join forces to provide end-to-end solutions for clients in global trade.

When forming partnerships, tailor benefits to each partner’s goals.

Referral fees, reciprocal referrals, joint marketing efforts, or access to each other’s client base can all be effective incentives, promoting mutual growth and success.

Importance of Evaluating Skill Set for Freight Brokerage Business:

Before launching a freight brokerage business, assessing your skill set is paramount. Your abilities directly impact business success , operational efficiency, and client satisfaction.

A thorough self-evaluation helps determine whether you possess the essential skills to run the business effectively.

If certain skills are lacking, there are two viable options to address this gap:

  • Skill Acquisition: Identify the specific skills you lack and invest time in learning and honing them. This could involve taking relevant courses, attending workshops, or seeking mentorship to improve your capabilities.
  • Delegation/Hiring: Recognize areas where your expertise is insufficient and consider hiring or delegating tasks to individuals with the necessary skills. Building a team with diverse talents can strengthen your business’s overall performance.

Essential Skills for a Freight Brokerage Business Owner:

Running a successful freight brokerage business demands a multifaceted skill set. Some key skills include:

  • Communication: Effective communication is vital for negotiating with carriers, clients, and team members.
  • Sales and Negotiation: The ability to close deals and negotiate favorable terms is crucial for business growth.
  • Logistics and Organization: Managing complex logistics and maintaining an organized workflow is essential for efficient operations.
  • Analytical Thinking: Analyzing data to optimize routes, costs, and decision-making is essential.
  • Adaptability: The freight industry is dynamic; adapting to changing circumstances is necessary.
  • Problem-Solving : Quick and effective problem-solving ensures smooth operations even when issues arise.
  • Financial Literacy: Understanding budgets, pricing, and profitability is fundamental for sustainable growth.
  • Marketing: Promoting your brokerage and building a strong brand presence enhances visibility.
  • Customer Service: Providing exceptional service fosters client loyalty and positive referrals.
  • Time Management: Efficiently managing time ensures timely deliveries and effective task handling.
  • Legal Knowledge: Navigating contracts, regulations, and compliance is essential to avoid legal pitfalls.
  • Leadership: Inspiring and leading your team is key to maintaining motivation and productivity.
  • Multitasking: Handling multiple tasks simultaneously is common in this fast-paced industry.

In conclusion, evaluating your skill set and addressing gaps is pivotal for the success of your freight brokerage business.

Whether through skill acquisition or delegation, having the right skills ensures effective business operations and growth.

Knowledge Is Power if You Use It!

Utilize knowledge as a powerful tool. Abundant industry information is available.

Links provide valuable startup and operational insights for your business journey.

Trends and Statistics

Studying industry trends and statistics enhances strategic planning, guides decision-making, and ensures a competitive edge in freight brokerage.

See the latest search results for trends and statistics related to the freight brokerage industry.

Freight Brokerage Associations

Trade associations provide benefits such as industry updates and networking chances for staying informed in the freight brokerage sector.

See the search results related to freight brokerage associations and the benefits of Joining the Chamber of Commerce.

The Top Freight Brokerage Firms

Examining established freight brokerage businesses sparks innovation, reveals market gaps for competitive edges, and uncovers overlooked opportunities to differentiate and succeed.

See the latest search results for the top freight brokerage firms.

The Future of the Freight Brokerage

Researching the industry’s future aids prospective freight brokerage entrepreneurs in making informed decisions, identifying trends, and adapting strategies for long-term success.

See the search results for the future of the freight brokerage industry.

Researching pricing for starting a freight brokerage business ensures competitive rates, profitability, and informed decision-making.

See the latest freight brokerage prices.

Find a Freight Brokerage Business For Sale

Acquiring an existing freight brokerage business has pros and cons.

Benefits include immediate revenue, startup phase skipping, proven success, known financials, established customer base, and reputation.

Drawbacks encompass higher costs due to goodwill, potential customer loss if changing operations, and inheriting positive and negative reputation aspects.

Exploring available options in the same industry, even if not an exact match, can be done using the provided link.

The latest search results for a freight brokerage business for sale and others in the same category.

Franchise Opportunities Related to a Freight Brokerage Business

Considering a freight brokerage franchise involves pros and cons worth exploring.

Benefits include a proven model, established reputation, full business insight, and corporate support.

Drawbacks encompass high costs, limited autonomy for changes, approved product limitations, operational restrictions, and ongoing fees.

Exploring such opportunities might uncover unconsidered aspects.

Similar industry franchises can be found using the provided link if an exact match isn’t available.

See the latest search results for franchise opportunities related to this industry.

Customer Expectations

Analyze search results on customer expectations to grasp perspectives and surpass them in freight brokerage.

Identify unaddressed issues for comprehensive service and opportunities for improvement.

See the search results related to customer expectations for freight brokerage.

Expert Tips

Expert tips enhance skills for both novices and experienced individuals. Experts gain new perspectives. Novices access valuable information to improve skills and knowledge.

See the latest search results for freight brokerage to gain tips and insights.

Freight Brokerage Business Insights

Examining tips and insights yields ideas, helps prevent pitfalls, and boosts industry knowledge for effective freight brokerage business management.

See the latest search results about insights into running a freight brokerage business.

Freight Brokerage Publications

Publications offer vital updates and insights for staying current in the realm of freight brokerage.

See the search results for freight brokerage publications.

Freight Brokerage Forums

Engage in freight brokerage forums to foster connections and dialogue. Gain insights into customer viewpoints for improved understanding and customer relations.

See the latest search results related to freight brokerage forums.

Enhance freight brokerage skills through online or local courses. Learning improves expertise and benefits your business.

See the latest courses that could benefit a freight brokerage business owner . Also, see our management articles for tips and insights for managing your business.

Freight Brokerage Blogs

Subscribe to diverse freight brokerage blogs for industry insights. Unsubscribe from inactive or unhelpful ones.

Build a valuable collection for a continuous flow of valuable information.

Look at the latest search results for freight brokerage blogs to follow.

Freight Brokerage News

Stay updated on freight brokerage news via media coverage. It’s another source for staying informed about industry developments and news stories.

See the latest results for freight brokerage news.

YouTube daily uploads include informative videos offering valuable freight brokerage tips. Spend a few minutes browsing for priceless insights and knowledge.

YouTube videos related to freight brokerage.

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Freight Brokerage Business Plan

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Silicon Freight Brokers

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Silicon Freight Brokers (SFB) is a specialized freight broker service located in Hood River, OR. The company has been set up as an Oregon C Corporation by the owner, Steve Tookarefol. SFB’s objective is to become the premier silicon chip freight broker, increasing their client base by 20% a year.

Freight Brokers and Silicon Chips

The freight broker industry is the middle man of the shipping industry. They are also known as third party transportation providers. Freight brokers provide a service by linking customers with shippers and trucking companies. Their service is indispensable when moving goods throughout this country as there are literally hundreds of different shippers offering thousands of different services. The freight brokers make the process of securing a shipper quite easy with one-stop shopping.

The silicon chip industry is a growing industry that to a large degree has fueled the incredible growth of the late 90’s Internet boom. Silicon chips are the basis of all types of computers as well as hand held devices such as cell phones, PDAs, even watches and some household appliances.

SFB will be occupying a niche within the general freight brokerage market by specializing in the shipment of silicon chips. Silicon chips are very specific, unusual cargo that requires special attention. The chips have a very narrow range of temperature and humidity parameters that must be maintained. In addition to these unusual requirements, there are other specific needs that silicon chip companies have. By specializing on silicon chips as their only cargo, SFB will quickly gain market share and be known as the premier broker for chips.

The industry of chips is comprised of two distinct customers, manufacturers of chips and purchasers of chips. The manufacturers are based in the USA, however some of them produce in the States while others farm out production overseas and them import them. The chip purchasers are primarily Intel, IBM, and Motorola.

SFB is led by a seasoned management team of Steve and Wendy Tookarefol. Steve has over 10 years of freight experience, working for several different companies. This work experience has been instrumental in allowing Steve to accurately determine the market need and meet it. SFB has coupled Steve’s in-depth trucking/ freight brokerage knowledge and insight with his wife’s expertise in the silicon chip industry. For the last seven years Wendy has been an industry consultant, working quite close with companies such as Intel.

SFB’s solid business model is forecasted to reach profitability by month six. SFB will achieve market penetration by remaining laser focused on their market niche, while fully utilizing their strong management team.

Freight brokerage business plan, executive summary chart image

1.1 Objectives

Silicon Freight Brokers objectives from the first three years of operation include:

  • To create a service-based company whose #1 ambition is to continually exceed the customer’s expectations.
  • The utilization of Silicon Freight Brokers in at least four of the top 10 silicon chip producers, as listed in Silicon Industry Journal.
  • To increase our number of served clients by 20% per year through superior performance and word of mouth referrals.
  • To develop a sustainable, profitable, start-up business.

1.2 Mission

The Silicon Freight Brokers’ mission is to provide the customer with the most satisfying shipping experience that they have ever experienced. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Silicon Freight Brokers, as the name implies, is a freight broker for the silicon chip industry. SFB has two types of customers, buyers and sellers of silicon chips. SFB is establishing relationships with carriers that specialize in this unique cargo. We will offer our customers the highest level of service.

2.1 Start-up Summary

Silicon Freight Brokers’ (SFB) start-up costs include all the equipment needed for an office. Additionally, there will be legal fees, marketing fees, accounting fees, trade association dues, and deposit for the lease.

The largest expense for the office is a computer system. The minimum requirements for this system are: 600 mhz Pentium processor, 128 megabytes RAM, 10 gigabyte hard drive, printer, and CD-RW, Microsoft Office, and an accounting suite. The office will also require a DSL broadband connection, two land-line phones, fax machine, copier machine, and some office furniture.

The legal fees are for corporate formation, and the generation and review of contracts.

The marketing fees are the costs associated with advertisements in industry journals, brochures, and website visibility generation.

The accounting fees are for the services necessary for the formation of the business, while the majority of the accounting after start up will be done in-house with an accounting suite on the computer.

Trade association dues and a deposit for the lease of the office are self explanatory.

Freight brokerage business plan, company summary chart image

Silicon Freight Brokers is a niche freight broker for the silicon chip industry. SFB will provide a brokerage service to link manufacturers of silicon computer chips and the users of the chips such as Intel, Texas Instruments and Motorola with freight companies. Freight brokers are basically the “middle man” between a shipper and trucking company, also referred to as “third party transportation providers.” SFB will work with companies to find a safe, economical way of transporting silicon chips.

SFB will have two types of customers:

  • Silicon chip manufacturers. These can be further broken down into two categories, those that manufacture overseas, and those that manufacture in the U.S.
  • Manufacturers of processors that utilize silicon chips.

Market Analysis Summary how to do a market analysis for your business plan.">

Silicon Freight Brokers will be concentrating on the freight brokerage of silicon chips. This is a small, specialized, niche of the general freight brokerage industry. SFB is concentrating on this space for several reasons:

  • SFB has extensive industry knowledge and insight regarding freight brokerage and silicon chips.
  • The silicon chip industry is continuing to grow as our dependence on technology increases.
  • There is plenty of space for a new specialty freight brokerage company. SFB’s extensive knowledge of both the freight and chip industry provides for valuable insights that can add significant value to SFB’s customers.

4.1 Market Segmentation

Silicon Freight Brokers will be focusing solely on the freight brokerage of silicon chips. There are two distinct customers in this niche market, manufacturers of the chips, and the buyers of the chips who are processor manufacturers.

The manufacturers of the chips can be further broken down into two groups, those that have manufacturing facilities abroad and those in the U.S. Those that have facilities abroad will generally ship them to a United States ocean port, and from there they travel via truck to a processor manufacturer. The second group of chip manufacturers, those that have facilities in the U.S., transport chips via truck from their facility to the processor manufacturer.

Although, in general, silicon chip production has shifted overseas, there are a collection of chip manufacturers still located in the States. The difference between the two types is not very significant, SFB arranges for the carrier to pick up the chips either off the boat or from the manufacturing facility.

Whether SFB deals with the manufacturer or the seller is a function of the contractual terms that the buyer and seller agree to. Sometimes it is the manufacturer’s obligation to ship, other times it is the buyer’s obligation to arrange pick up of the chips.

The chip buyers are manufacturers that use the chips in their processors. The largest processor manufacturers, Intel, Texas Instruments and Motorola, are located in the U.S.

Freight brokerage business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

Silicon Freight Brokers is concentrating on the silicon chips niche as it is a very specialized, thriving market. By focusing in this market space, SFB will be able to offer superior service. Shipping of silicon chips requires special types of trucks that are humidity and temperature controlled. SFB will form intimate relationships with the unique carriers because this relationship will provide SFB with special insight, which will allow SFB to meet any need a customer might have. Shipping silicon chips has special requirements and SFB will be more familiar with these requirements because it will not be distracted by offering other services. Specialization also allows SFB to develop close relationships to the limited number of carriers that are equiped to transport chips. Lastly, the growth of processor manufacturing, which requires silicon chips, has far outpaced most other industries in this country. This growth rate makes this niche especially attractive.

In the freight broker market, there are general brokers that offer a wide range of services. There are a few companies that specialize, but no one is as niche focused as SFB. Because most all of the silicon chips are transported through the U.S. via trucks, there is considerable growth in the specialty freight brokerage business.

SFB will be marketing our business through several different outlets. The first is the Internet. A lot of the industry has moved to the Web as means for communication regarding freight quotes. SFB will be developing a website where a customer can go to find out an estimate for freight rates. The website would key for finding the requisite information like weight, pick up and destination, and SFB would work with our carriers to find them the most safe and economical solution. Because SFB is only working with silicon chips, the complexity of the number and type of trucks to be used (non-temperature controlled, etc.) is reduced.

SFB will also be running advertisements in silicon chip trade journals. The ads in the silicon chip journals will provide visibility for SFB to the manufacturers and buyers of the chips.

4.3 Service Business Analysis

There are many different freight brokerage services. This market is broken up into generalists, handling all types of freight brokerage, and specialists, handling materials ranging from heavy equipment, oversized loads, perishable commodities, or hazardous materials.

The chip buyers and sellers make the shipping decision based on service (defined by many variables including customer service, speed, safety of the product) and price. Most business is repeat business, 70-80% according to industry statistics. Once a customer finds someone who they are happy with, they typically stay with them.

Strategy and Implementation Summary

Silicon Freight Brokers will be going after the silicon chip market. This is a reasonable target, due to SFB’s industry knowledge. SFB will be bringing customers aboard through the use of a website, advertisements in industry journals, and networking from a combined 17 years of industry experience. SFB will turn these leads into customers through our specialized knowledge which translates to superior service offerings.

5.1 Competitive Edge

SFB’s sustainable competitive advantage is our thorough knowledge of the silicon chip industry and freight brokerage business. Steve has spent the last 10 years in the freight brokerage business and has significant insight for creating business in this industry. Steve’s wife, Wendy, has spent the last seven years consulting for Intel and Texas Instruments regarding the usage of silicon chips for processors. She intimately understands the logistics of the processor manufacturer’s needs of silicon chips and their supply chain for this product. Having inside knowledge about freight brokerage and the niche of supply chain logistics for the silicon chips is rare. Generally, a specialty freight brokerage will concentrate on a niche for whatever reason, but rarely because they have inside knowledge regarding the niche industry product, usually the specialized knowledge is just in the freight brokerage business.

This specialized knowledge, coupled with an unsatiated need to exceed customer’s expectations will give SFB the competitive advantage to succeed in this industry. SFB has made it their mission to provide the finest customer service possible. This makes good business sense, particularly in this industry where so much of the business is repeat business.

5.2 Sales Strategy

The sales strategy will be a two-prong approach, the first prong deals with establishing strategic relationships with the carriers to have a basic portfolio of carriers who excel at moving silicon chips. The second prong deals with closing deals with chip buyers and sellers to utilize our brokerage service.

SFB will be developing strategic relationships with carriers by first assembling a comprehensive report of all the carriers that are silicon chip carriers. SFB will then attempt to enter into mutually beneficial relationships with them. SFB will also have a large portfolio of possible customers that have been developed through marketing and networking activities. The carriers will have a desire to work with SFB if they see that SFB is indeed a company of integrity, as well as a good source of future business.

Once these relationships are established, SFB will be able to offer our future customers a wide range of options. SFB will continue with its marketing efforts to qualify these leads. SFB will also be using our network of friends in the industry to drum up additional business. Customers are looking for a headache-free solution, and this is what SFB will appear like to them. Additionally, SFB industry expertise (freight brokerage and silicon chips) is rare and refreshing and will certainly make the customer feel at ease.

5.2.1 Sales Forecast

The first month and a half will be spent setting up the new office. It is highly unlikely that there will be much sales activity. In addition to dealing with the legal and accounting issues, SFB will be working with a Web developer to get the website up and running. During this period of time SFB will be setting up relationships with carriers.

As a service provider business we have labor costs and expenses, but no direct costs of sales. Labor costs are included in the Personnel table and expenses are listed in the Profit and Loss table.

During month two SFB will be interviewing and hiring for a receptionist/secretary.

During month three SFB will begin to get a few phone calls regarding inquiries for our service. From month three on, business activity will be steadily increasing. By month four SFB will be bringing on one additional person in the capacity of customer service/account representative.

By month five sales will be getting still stronger yet. This assumption is based on the fact that it takes a bit of time for the advertisements in the journals to start becoming effective. When they do they should be bringing in a decent amount of business. Another reason for the business starting to really ramp up by month five is that the networking, that SFB has been continuously working on, will finally begin taking hold and the new customers will be spreading the word about SFB.

Freight brokerage business plan, strategy and implementation summary chart image

5.3 Milestones

Silicon Freight Brokers will have several milestones early on:

  • Business plan completion. This will be done the first month.
  • Office Set-up. This will be done the first month.
  • Have the website up and running by month two.
  • Hire a third employee by month four.

Freight brokerage business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Silicon Freight Brokers is a C Corporation with Steve Tookarefol owning 100% of the stock.

Steve, the founder and sole stockholder has a degree in mathematics from Notre Dame University. While in college, Steve worked in a travel agency, learning the nuances of a service-based organization that works on commission. After college, Steve joined Speedy Freight Lines beginning in the accounts department. Recognizing the talent that they had with Steve, Speedy began to move him through many different departments to familiarize him with the entire company. Steve rose to manager of broker accounts and held the position for two years. Steve spent a total of eight years at Speedy. During 2000, Speedy brought a new CEO on board and Steve felt that the company was now being guided in the wrong direction so he left to start his own company.

Steve will be assisted on a consulting basis by his wife, Wendy, who has spent the last seven years as a consultant for Intel and Texas Instruments (among others). Wendy’s areas of expertise include processor usage of silicon chips.

The combination of Steve’s knowledge of the shipping industry and Wendy’s knowledge of silicon chip usage has given SFB the power to succeed in this niche freight brokerage market.

6.1 Personnel Plan

The staff will consist of Steve working full time for SFB as the capacity of owner and licensed broker.

SFB will be hiring additional employees for a secretary/receptionist position and then a customer service/account representative. These positions will be paid an hourly wage and will generally be working full time. SFB will bring these two positions on at staggered times.

SFB will also be using Steve’s wife, Wendy, as an industry consultant who will be generally paid on a monthly invoice.

Financial Plan investor-ready personnel plan .">

The following subtopics will provide more financial information.

7.1 Important Assumptions

See following table for general assumptions.

7.2 Break-even Analysis

This break-even analysis table and chart below project the necessary commission per month. As a service provider business we have labor costs and expenses, but no direct costs of sales. Salary costs are included in the Personnel table and expenses are listed in the Profit and Loss table.

Freight brokerage business plan, financial plan chart image

7.3 Projected Profit and Loss

The following table presents the projected profit and loss.

Freight brokerage business plan, financial plan chart image

7.4 Projected Cash Flow

The following table shows our projected cash flow.

Freight brokerage business plan, financial plan chart image

7.5 Projected Balance Sheet

The following table shows the projected balance sheet.

7.6 Business Ratios

The following table contains important business ratios from the freight transportation arrangement industry, as determined by the Standard Industry Classification (SIC) Index code 4731.

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Freight Brokerage Business Plan

Start your own freight brokerage business plan

Silicon Freight Brokers

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Silicon Freight Brokers (SFB) is a specialized freight broker service located in Hood River, OR. The company has been set up as an Oregon C Corporation by the owner, Steve Tookarefol. SFB’s objective is to become the premier silicon chip freight broker, increasing their client base by 20% a year.

Freight Brokers and Silicon Chips

The freight broker industry is the middle man of the shipping industry. They are also known as third party transportation providers. Freight brokers provide a service by linking customers with shippers and trucking companies. Their service is indispensable when moving goods throughout this country as there are literally hundreds of different shippers offering thousands of different services. The freight brokers make the process of securing a shipper quite easy with one-stop shopping.

The silicon chip industry is a growing industry that to a large degree has fueled the incredible growth of the late 90’s Internet boom. Silicon chips are the basis of all types of computers as well as hand held devices such as cell phones, PDAs, even watches and some household appliances.

SFB will be occupying a niche within the general freight brokerage market by specializing in the shipment of silicon chips. Silicon chips are very specific, unusual cargo that requires special attention. The chips have a very narrow range of temperature and humidity parameters that must be maintained. In addition to these unusual requirements, there are other specific needs that silicon chip companies have. By specializing on silicon chips as their only cargo, SFB will quickly gain market share and be known as the premier broker for chips.

The industry of chips is comprised of two distinct customers, manufacturers of chips and purchasers of chips. The manufacturers are based in the USA, however some of them produce in the States while others farm out production overseas and them import them. The chip purchasers are primarily Intel, IBM, and Motorola.

SFB is led by a seasoned management team of Steve and Wendy Tookarefol. Steve has over 10 years of freight experience, working for several different companies. This work experience has been instrumental in allowing Steve to accurately determine the market need and meet it. SFB has coupled Steve’s in-depth trucking/ freight brokerage knowledge and insight with his wife’s expertise in the silicon chip industry. For the last seven years Wendy has been an industry consultant, working quite close with companies such as Intel.

SFB’s solid business model is forecasted to reach profitability by month six. SFB will achieve market penetration by remaining laser focused on their market niche, while fully utilizing their strong management team.

Freight brokerage business plan, executive summary chart image

1.1 Objectives

Silicon Freight Brokers objectives from the first three years of operation include:

  • To create a service-based company whose #1 ambition is to continually exceed the customer’s expectations.
  • The utilization of Silicon Freight Brokers in at least four of the top 10 silicon chip producers, as listed in Silicon Industry Journal.
  • To increase our number of served clients by 20% per year through superior performance and word of mouth referrals.
  • To develop a sustainable, profitable, start-up business.

1.2 Mission

The Silicon Freight Brokers’ mission is to provide the customer with the most satisfying shipping experience that they have ever experienced. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Silicon Freight Brokers, as the name implies, is a freight broker for the silicon chip industry. SFB has two types of customers, buyers and sellers of silicon chips. SFB is establishing relationships with carriers that specialize in this unique cargo. We will offer our customers the highest level of service.

2.1 Start-up Summary

Silicon Freight Brokers’ (SFB) start-up costs include all the equipment needed for an office. Additionally, there will be legal fees, marketing fees, accounting fees, trade association dues, and deposit for the lease.

The largest expense for the office is a computer system. The minimum requirements for this system are: 600 mhz Pentium processor, 128 megabytes RAM, 10 gigabyte hard drive, printer, and CD-RW, Microsoft Office, and an accounting suite. The office will also require a DSL broadband connection, two land-line phones, fax machine, copier machine, and some office furniture.

The legal fees are for corporate formation, and the generation and review of contracts.

The marketing fees are the costs associated with advertisements in industry journals, brochures, and website visibility generation.

The accounting fees are for the services necessary for the formation of the business, while the majority of the accounting after start up will be done in-house with an accounting suite on the computer.

Trade association dues and a deposit for the lease of the office are self explanatory.

Freight brokerage business plan, company summary chart image

Silicon Freight Brokers is a niche freight broker for the silicon chip industry. SFB will provide a brokerage service to link manufacturers of silicon computer chips and the users of the chips such as Intel, Texas Instruments and Motorola with freight companies. Freight brokers are basically the “middle man” between a shipper and trucking company, also referred to as “third party transportation providers.” SFB will work with companies to find a safe, economical way of transporting silicon chips.

SFB will have two types of customers:

  • Silicon chip manufacturers. These can be further broken down into two categories, those that manufacture overseas, and those that manufacture in the U.S.
  • Manufacturers of processors that utilize silicon chips.

Market Analysis Summary how to do a market analysis for your business plan.">

Silicon Freight Brokers will be concentrating on the freight brokerage of silicon chips. This is a small, specialized, niche of the general freight brokerage industry. SFB is concentrating on this space for several reasons:

  • SFB has extensive industry knowledge and insight regarding freight brokerage and silicon chips.
  • The silicon chip industry is continuing to grow as our dependence on technology increases.
  • There is plenty of space for a new specialty freight brokerage company. SFB’s extensive knowledge of both the freight and chip industry provides for valuable insights that can add significant value to SFB’s customers.

4.1 Market Segmentation

Silicon Freight Brokers will be focusing solely on the freight brokerage of silicon chips. There are two distinct customers in this niche market, manufacturers of the chips, and the buyers of the chips who are processor manufacturers.

The manufacturers of the chips can be further broken down into two groups, those that have manufacturing facilities abroad and those in the U.S. Those that have facilities abroad will generally ship them to a United States ocean port, and from there they travel via truck to a processor manufacturer. The second group of chip manufacturers, those that have facilities in the U.S., transport chips via truck from their facility to the processor manufacturer.

Although, in general, silicon chip production has shifted overseas, there are a collection of chip manufacturers still located in the States. The difference between the two types is not very significant, SFB arranges for the carrier to pick up the chips either off the boat or from the manufacturing facility.

Whether SFB deals with the manufacturer or the seller is a function of the contractual terms that the buyer and seller agree to. Sometimes it is the manufacturer’s obligation to ship, other times it is the buyer’s obligation to arrange pick up of the chips.

The chip buyers are manufacturers that use the chips in their processors. The largest processor manufacturers, Intel, Texas Instruments and Motorola, are located in the U.S.

Freight brokerage business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

Silicon Freight Brokers is concentrating on the silicon chips niche as it is a very specialized, thriving market. By focusing in this market space, SFB will be able to offer superior service. Shipping of silicon chips requires special types of trucks that are humidity and temperature controlled. SFB will form intimate relationships with the unique carriers because this relationship will provide SFB with special insight, which will allow SFB to meet any need a customer might have. Shipping silicon chips has special requirements and SFB will be more familiar with these requirements because it will not be distracted by offering other services. Specialization also allows SFB to develop close relationships to the limited number of carriers that are equiped to transport chips. Lastly, the growth of processor manufacturing, which requires silicon chips, has far outpaced most other industries in this country. This growth rate makes this niche especially attractive.

In the freight broker market, there are general brokers that offer a wide range of services. There are a few companies that specialize, but no one is as niche focused as SFB. Because most all of the silicon chips are transported through the U.S. via trucks, there is considerable growth in the specialty freight brokerage business.

SFB will be marketing our business through several different outlets. The first is the Internet. A lot of the industry has moved to the Web as means for communication regarding freight quotes. SFB will be developing a website where a customer can go to find out an estimate for freight rates. The website would key for finding the requisite information like weight, pick up and destination, and SFB would work with our carriers to find them the most safe and economical solution. Because SFB is only working with silicon chips, the complexity of the number and type of trucks to be used (non-temperature controlled, etc.) is reduced.

SFB will also be running advertisements in silicon chip trade journals. The ads in the silicon chip journals will provide visibility for SFB to the manufacturers and buyers of the chips.

4.3 Service Business Analysis

There are many different freight brokerage services. This market is broken up into generalists, handling all types of freight brokerage, and specialists, handling materials ranging from heavy equipment, oversized loads, perishable commodities, or hazardous materials.

The chip buyers and sellers make the shipping decision based on service (defined by many variables including customer service, speed, safety of the product) and price. Most business is repeat business, 70-80% according to industry statistics. Once a customer finds someone who they are happy with, they typically stay with them.

Strategy and Implementation Summary

Silicon Freight Brokers will be going after the silicon chip market. This is a reasonable target, due to SFB’s industry knowledge. SFB will be bringing customers aboard through the use of a website, advertisements in industry journals, and networking from a combined 17 years of industry experience. SFB will turn these leads into customers through our specialized knowledge which translates to superior service offerings.

5.1 Competitive Edge

SFB’s sustainable competitive advantage is our thorough knowledge of the silicon chip industry and freight brokerage business. Steve has spent the last 10 years in the freight brokerage business and has significant insight for creating business in this industry. Steve’s wife, Wendy, has spent the last seven years consulting for Intel and Texas Instruments regarding the usage of silicon chips for processors. She intimately understands the logistics of the processor manufacturer’s needs of silicon chips and their supply chain for this product. Having inside knowledge about freight brokerage and the niche of supply chain logistics for the silicon chips is rare. Generally, a specialty freight brokerage will concentrate on a niche for whatever reason, but rarely because they have inside knowledge regarding the niche industry product, usually the specialized knowledge is just in the freight brokerage business.

This specialized knowledge, coupled with an unsatiated need to exceed customer’s expectations will give SFB the competitive advantage to succeed in this industry. SFB has made it their mission to provide the finest customer service possible. This makes good business sense, particularly in this industry where so much of the business is repeat business.

5.2 Sales Strategy

The sales strategy will be a two-prong approach, the first prong deals with establishing strategic relationships with the carriers to have a basic portfolio of carriers who excel at moving silicon chips. The second prong deals with closing deals with chip buyers and sellers to utilize our brokerage service.

SFB will be developing strategic relationships with carriers by first assembling a comprehensive report of all the carriers that are silicon chip carriers. SFB will then attempt to enter into mutually beneficial relationships with them. SFB will also have a large portfolio of possible customers that have been developed through marketing and networking activities. The carriers will have a desire to work with SFB if they see that SFB is indeed a company of integrity, as well as a good source of future business.

Once these relationships are established, SFB will be able to offer our future customers a wide range of options. SFB will continue with its marketing efforts to qualify these leads. SFB will also be using our network of friends in the industry to drum up additional business. Customers are looking for a headache-free solution, and this is what SFB will appear like to them. Additionally, SFB industry expertise (freight brokerage and silicon chips) is rare and refreshing and will certainly make the customer feel at ease.

5.2.1 Sales Forecast

The first month and a half will be spent setting up the new office. It is highly unlikely that there will be much sales activity. In addition to dealing with the legal and accounting issues, SFB will be working with a Web developer to get the website up and running. During this period of time SFB will be setting up relationships with carriers.

As a service provider business we have labor costs and expenses, but no direct costs of sales. Labor costs are included in the Personnel table and expenses are listed in the Profit and Loss table.

During month two SFB will be interviewing and hiring for a receptionist/secretary.

During month three SFB will begin to get a few phone calls regarding inquiries for our service. From month three on, business activity will be steadily increasing. By month four SFB will be bringing on one additional person in the capacity of customer service/account representative.

By month five sales will be getting still stronger yet. This assumption is based on the fact that it takes a bit of time for the advertisements in the journals to start becoming effective. When they do they should be bringing in a decent amount of business. Another reason for the business starting to really ramp up by month five is that the networking, that SFB has been continuously working on, will finally begin taking hold and the new customers will be spreading the word about SFB.

Freight brokerage business plan, strategy and implementation summary chart image

5.3 Milestones

Silicon Freight Brokers will have several milestones early on:

  • Business plan completion. This will be done the first month.
  • Office Set-up. This will be done the first month.
  • Have the website up and running by month two.
  • Hire a third employee by month four.

Freight brokerage business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Silicon Freight Brokers is a C Corporation with Steve Tookarefol owning 100% of the stock.

Steve, the founder and sole stockholder has a degree in mathematics from Notre Dame University. While in college, Steve worked in a travel agency, learning the nuances of a service-based organization that works on commission. After college, Steve joined Speedy Freight Lines beginning in the accounts department. Recognizing the talent that they had with Steve, Speedy began to move him through many different departments to familiarize him with the entire company. Steve rose to manager of broker accounts and held the position for two years. Steve spent a total of eight years at Speedy. During 2000, Speedy brought a new CEO on board and Steve felt that the company was now being guided in the wrong direction so he left to start his own company.

Steve will be assisted on a consulting basis by his wife, Wendy, who has spent the last seven years as a consultant for Intel and Texas Instruments (among others). Wendy’s areas of expertise include processor usage of silicon chips.

The combination of Steve’s knowledge of the shipping industry and Wendy’s knowledge of silicon chip usage has given SFB the power to succeed in this niche freight brokerage market.

6.1 Personnel Plan

The staff will consist of Steve working full time for SFB as the capacity of owner and licensed broker.

SFB will be hiring additional employees for a secretary/receptionist position and then a customer service/account representative. These positions will be paid an hourly wage and will generally be working full time. SFB will bring these two positions on at staggered times.

SFB will also be using Steve’s wife, Wendy, as an industry consultant who will be generally paid on a monthly invoice.

Financial Plan investor-ready personnel plan .">

The following subtopics will provide more financial information.

7.1 Important Assumptions

See following table for general assumptions.

7.2 Break-even Analysis

This break-even analysis table and chart below project the necessary commission per month. As a service provider business we have labor costs and expenses, but no direct costs of sales. Salary costs are included in the Personnel table and expenses are listed in the Profit and Loss table.

Freight brokerage business plan, financial plan chart image

7.3 Projected Profit and Loss

The following table presents the projected profit and loss.

Freight brokerage business plan, financial plan chart image

7.4 Projected Cash Flow

The following table shows our projected cash flow.

Freight brokerage business plan, financial plan chart image

7.5 Projected Balance Sheet

The following table shows the projected balance sheet.

7.6 Business Ratios

The following table contains important business ratios from the freight transportation arrangement industry, as determined by the Standard Industry Classification (SIC) Index code 4731.

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The Importance of a Freight Broker Business Plan

As a freight broker , you connect shippers and carriers, but how do you make that happen? How do you take your freight broker business from idea to reality? This guide highlights why a freight broker business plan is essential, how to create one, and how to join a supportive and successful freight brokerage team. 

What is a freight broker business plan?

A freight broker business plan is a living document that guides your company. It drives strategic growth and should evolve over time as your business develops. The document Typically provides a snapshot of your business, outlines future growth objectives, and Explains how you intend to reach your business goals. 

Why is a freight broker business plan important?

Here are the top three reasons why a freight broker business plan is important: 

  • A business plan is required if you seek funding from a bank or investor. 
  • A business plan Improves the likelihood of success. 
  • A business plan Builds confidence that you can successfully and professionally operate your freight business. 

How To Create an Effective Freight Broker Business Plan

Here are the elements of a strong freight broker business plan. 

1. Executive Summary

The executive summary highlights the critical information from the following sections and is often written last. The goal of the executive summary is to engage the reader with a compelling snapshot of each section. It Helps readers quickly understand what your company does, who runs it, what the customer base is, why the business will succeed, and the current status of your financial situation. 

2. Company Overview with Leadership Information

This section includes a Company description. Establish whether you broker local, international, or national shipping. State whether you are operating on the agent model, asset-based model, or 3PL. Provide the company background, like when and why you started the business and the milestones you have achieved thus far. Consider including data like the number of customers served, number of positive reviews, number of long-term contracts, or other relevant information. Additionally, introduce the company leaders and explain how their experience prepared them for the roles they hold. 

3. Industry Analysis

This section examines the freight broker industry as a whole. Describe the current trends, relevant market factors affecting the industry, the financial status of the market, and any pertinent data and details that connect the information to freight brokerage specifically. Creating this section will educate you and the reader, help you improve your strategy, and show the reader you are an expert in the industry. 

4. Customer Analysis

Examine the demographics of your target market and coverage area. Describe the size and composition of the coverage area. Discuss the volume of freight that goes in and out of the coverage area and provide insight into customer segmentation. Are you targeting small businesses or large businesses? What about fleet sizes? Define the customers you plan to serve and give a psychographic profile of customers that explains their wants and needs. After all, the more you can understand and define these things, the better you will be able to attract and retain customers. 

5. Competitive Analysis

Every company has competition. In this section, provide insights into your direct and indirect competitors. Direct competitors are other freight brokerage businesses, and indirect competitors are other options for similar services. Highlight their strengths and weaknesses and document areas of your competitive advantage.

6. Marketing and Sales Strategy

In this section, you need to define your company’s unique value proposition. Explain your core services and discuss essential factors like top customer service, affordable pricing, niche expertise, etc. After reading this section, readers should be able to clearly understand how your company is set apart from the competitors and how you intend to communicate your value proposition to your audience. 

7. Operations Strategy

This section covers your everyday short-term processes and long-term goals. Discuss functional roles like the number of people you intend to hire and their job responsibilities. If you run the entire operation, focus entirely on your duties and activities. Additionally, plan to detail several upcoming milestones. These can include goals like training and hiring staff, building out the facility, and other significant steps for your company. 

8. Financial Strategy

In this section, you provide a breakdown of your revenue streams and expenses. Define key assumptions like the number of loads you expect to ship each year for the next five years and what fixed costs you expect to pay, like an office lease, bond fees, etc. If you are seeking funding, explain how much you need and how it will be spent. 

9. Description of Services

This is an optional section that is only necessary if you need to show your business plan to stakeholders who are not familiar with freight brokerage . If you do include this section, use it to explain and define the services you provide. 

10. Appendix

In this final section, you can include full financial projections and other supporting documents to make your plan more compelling to readers. Consider including completed contracts and other collateral that outlines your success. 

Freight Broker Jobs with First Star Logistics

First Star Logistics is a unique asset-based global brokerage company with over 60 years of experience. We are looking to expand our brokerage department by hiring enthusiastic individuals wanting a fast-paced career in the logistics industry. We empower you to succeed by allowing you to create your goals and networks and make your own money. Our freight broker training program will enable you to start as a trainee or an experienced broker. Our talented freight brokers enjoy the highest commissions in the industry, weekly pay, proprietary software, a potential sign-on bonus with book of business, 24/7 agent support so you can be as productive as possible, and more customer saturation. To join the First Star team, apply today.

First Star Logistics is an Asset Based company with available Trucks Nationwide!

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P:  812.637.3251 F: 812.496.0366

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P:  888.665.4904

logistics brokerage business plan

A Guide to Opening, Starting and Growing a Successful Freight Brokerage

  • November 3, 2021

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The demand for freight brokerage businesses , both digital and traditional, seems to grow on a nearly daily basis. More and more shippers and carriers are turning to brokers to improve collaboration and capacity management across their supply chains. Digital freight matchers (DFMs) and freight brokerage service providers are becoming increasingly popular, especially in the wake of continued pressure from e-commerce sales and tight capacity restraints. This has opened the door for more people asking questions about how to open a freight broker business. 

Arrive Logistics further explained the value of freight factoring and digital load and shipping management in general: “The reason DFMs have become so popular is market opportunity and technological advances. Plus, there are few barriers to entry with relatively few capital risks — making it an attractive place for entrepreneurs to get their start. When there is over $700 billion worth of an industry pie available (and an estimated $50B in brokerage commissions every year), it’s natural that everyone wants a piece of that pie.” 

With digital load boards and innovative freight brokerage and logistical services, the entire process has become much more streamlined. Knowing how to start a freight brokerage company will make the process easier right from the start and will help open new doors of opportunity. Let’s dig in and see what you need to make it successful. 

What Is a Freight Brokerage?

How to open a freight brokerage requires an in-depth understanding of what a broker does. A freight broker serves as a middleman of sorts that coordinates and helps improve communications between shippers and carriers. Instead of actually accepting the freight and moving it from carrier to shipper, they bring the two parties together so they can handle the transfer of freight themselves. This eliminates delays and expenses and makes the entire process faster and more streamlined. They’re the ones making sure the handoff goes smoothly and also manages and tracks the shipments to ensure the freight gets to its final destination in a timely manner.  

As pointed out by DAT Freight & Analytics , many shippers do end up establishing contracts with trucking companies, which sets up terms for long-term relationships; in fact,  a significant volume of North America freight transportation is handled by freight brokers. Brokers speed up the entire process by eliminating the messy process of leaving things to the carriers and shippers directly to figure out. And with the pressure of e-commerce and digital shipping the need for faster collaboration is more important than ever before.

Who Can Learn How to Start a Logistics Brokerage Company?

ANYONE! As demand for transportation and shipping services grows, and as capacity constraints become tighter and the logistics industry becomes more sophisticated, the need for innovative and collaborative services becomes more vital than ever. With the need for more freight brokers in the network growing every year, it is a worthwhile question to answer: who can start up their own brokerage business? 

There are a number of requirements to start a freight brokerage business and it is important to ensure your startup goes as smoothly as possible. As emphasized by Truckstop.com , if you are passionate about logistics, skilled at analytical thinking, enjoy solving problems, and have good skills working with people and data, then freight brokering could offer a great career opportunity for you. Freight brokers can do the bulk of their work from home, often set their own hours, and have the opportunity to make a lot of money. Read on to find out what steps need to be taken and get the answer to the question of ‘how to start my own freight broker business’.

What’s the Cost of Starting a Freight Brokerage ?

A common question that gets asked when the idea of freight brokerages services comes up is: how much to start a freight brokerage? There are a number of things that can contribute to the initial costs involved of starting your own broker company. Cost of training, licensing and certification, and the cost of any equipment and tech that are needed initially are some of the biggest expenses you will need to plan for at the start. Other expenses will depend on the scale of your company, what freight you want to specialize in, what area(s) you are working and operating in, and many other factors that will need detailed planning and attention.

20 Steps to Opening, Launching and Growing a Successful Freight Brokerage

Starting a freight broker business is something that has become more common and routine, but it was not always this way. Entrepreneur points out that: “ Brokers aren't new to the trucking industry; they've been around since the industry itself began in the early part of the 20th century. Prior to the 1970s, however, regulations governing brokers were so restrictive that few firms were willing to even try to gain entry into the industry. But with dramatic changes in federal transportation policy during the 1970s, regulatory restrictions have eased, creating new entrepreneurial opportunities in the third-party logistics arena.” This continued growth and expansion of the freight transportation market and the growing demand for brokerage services means now is the time to take action if you are seriously considering starting your own brokerage company.

1. Get to Know the Industry — Train, Train & Train

You have finally decided to pursue a freight brokering career, but what kind of freight are you going to transport? Are you planning to accept anything and everything for the most part or are you more interested in specializing your services? If you limit your freight options, you need to be doubly sure you find carriers who can accommodate those specialized loads. If you choose to accept all types of loads, make sure you have a wide range of capacity options and carriers available to call on when you have tight capacity and high demands during peak shipping periods. There is no right or wrong way to diversify or specialize; you just have to do what is right for you and your long-term brokerage plans.

2. Select a Structure & Register Your Business

Be aware of timelines and other delivery constraints that the market may be placing upon you as a broker. How will you manage delays between money being paid and when money is received? How will you cover initial operating expenses and fund the first year of operations as you get established with clients and carriers and vendors? You will need to carefully plan and structure your business to fit your niche market, your target customer base, and your initial size and capabilities. Growing from there will depend on your planning and execution once your freight broker company is registered, licensed, insured, and operational.

3. Get Your FMCSA Number

One of the early steps that needs to be taken when setting up brokerage services in the United States is to contact the Federal Motor Carrier Safety Administration (FMCSA) to apply for a motor carrier authority. This document certifies you are starting a freight factoring brokerage company and serves as a statement of intent and proof of ownership and recording of the company. 

4. Obtain DOT Insurance and a Surety Bond

Insurance and security bonds are also required for starting a trucking brokerage company. They help ensure the broker is prepared for the tasks ahead and helps provide some initial protection against losses and damages. Awhile ago the federal government increased the mandatory freight broker bond and now it comes in at around $75,000. It is quite a daunting number for anyone interested in this line of work, but there are assistance programs, grants, and other ways to fund this expense to make it easier for more people to acquire the DOT insurance and freight broker security bonds.

5. Select a Process Agent for Each State

Essentially, a process agent is a representative to whom court papers may be served should there be any legal action or lawsuit brought against a broker or carrier that you are working with. Brokers must designate a process agent in each state where they offer services, so for many brokerage companies it becomes easier and ultimately more affordable to get blanket coverage for the entire U.S. or for entire regions of the country rather than going state by state.

6. Get Cargo Insurance to Protect Freight Under Management

While specified cargo insurance policies are not typically required by the FMCSA, most companies look for this coverage when searching for a broker to handle their freight and transportation needs. Many shippers and carriers will not allow a broker to represent them and assist with their business practices without reliant cargo and general liability insurance. 

7. Evaluate Your Financing Before Starting a Trucking Brokerage Company

Cash flow and lines or credit will be very important as you set up and grow your brokerage company. Most brokers do not have large cash reserves when starting, so other forms of finance options are critical to getting things up and running as quickly as possible. Getting a line of credit from a bank can help and they can give you access to funds while also providing reputable backing and support when negotiating early on with customers and partners. Once the funding is in place, you can officially begin operating as a freight broker.

logistics brokerage business plan

8. Also Sign up for a Freight Factoring Solution That’s Fee-Lite and Built for Brokerages

Brokerage management and transportation management systems (TMS) and similar platforms and tools can make freight brokerage easier, especially for beginners. Having a collaborative platform that can handle data collection, analysis, and distribution can make a world of difference for freight brokerages. Often, a low-cost cloud-based system, while more limited, is sufficient to build the business. As the business grows and expands, and customer loyalty improves, and profits increase additional tools can be brought into the mix. And the option to upgrade the entire network when necessary is also an option that is worth keeping in mind when building your freight factoring platform initially. 

9. Purchase Trucking Equipment, If Asset-Based

All brokerage companies need some level of equipment. For some it might be simply computers, electronics, and organizational tools. For others it might also include trucking equipment, vehicles, and more tangible items that get used out on the road. Ensuring you have the right tools and equipment to handle your specific niche market within freight transportation can help give you a competitive edge and also help you stand out as a leader among shippers and carriers alike. Setting yourself up as a broker for trucking business requires having the right equipment and tools and there is no getting around this critical step in the setup. 

10. Purchase Office Equipment and Upgrade Your Internet

Along the same lines, wherever you set up your base of operations needs to be furnished and adequate for your needs. There should be ample space and equipment for every team member you have working under you. New office equipment and tools need to be set up and utilized to ensure smooth onboarding and efficient training occurs. Likewise, you must ensure you have fast and reliable internet. 

11. Find Shippers and Carriers

The best way to connect loads to trucks is through a load board. Online load boards like Truckstop.com provide access to thousands of trucks and drivers You can also use the boards to research cargo rates in the shipping lanes where you intend to operate. The more hauling jobs you broker, the faster your business grows. As you work with more satisfied customers on both sides of the industry, your ratings will improve. Shippers and carriers also use Truckstop.com to vet and identify quality brokers, giving you an edge for growing your business. 

12. Choose a Freight Analytics Solution

Data collection and analysis is vital for any brokerage company, especially when first starting out. Taking the time to plan out viable freight analytics solutions is a necessary investment you will need to make for your brokerage company. Ensuring you can collect, analyze, review, and apply data as efficiently and quickly as possible will help you gain a competitive edge, especially in volatile markets.

13. Set Rates Based on Actual Market Dynamics

Markets are volatile and always changing, so it is important for freight brokers and logistics managers to be flexible with rates and service offerings. RFPs, bids, transactions, and collaborations must be up to date and reflect actual market dynamics and trends.  FreightWaves points out that “freight forecasting is the skill of analyzing current and future freight market conditions. Knowing how much capacity is available in the market now and will be available in the future is important for winning rate bids and maximizing margins.”

14. Create and Finalize Carrier Contracts

Knowing what is and is not working is critical at any time for freight brokers and managers, but especially so when money is tight.  Customers may still be leery of the new guy in town and the cash flow may not be where it needs to be quite yet. Simply matching loads to trucks will get the job done on paper, but in reality, it is going to take a more personal touch to truly be successful as a freight broker. Personal relationships, tailored contracts, and optimized freight management isn’t just about price; it is about building a team of shippers and carriers that can be brought together to satisfy capacity requirements.

logistics brokerage business plan

15. Sign up for Free Load Boards

With everything going digital these days with freight brokerage management and services, you cannot afford to lose capacity and customers because you cut corners and try to get by with cheap internet services. It is always a worthwhile investment. With good internet services you can quickly and easily access load boards and platforms that can help you locate capacity and match carriers and shippers right away from day one. You can always expand and add on new load boards, dashboards, and management systems as you grow your customer base and profit margins.

16. Automate Your Quoting Process

Different freight transportation specializations may require separate certification and filings, so be sure to check and ensure you are covered legally for the load types you want to manage. Automating the process of managing and tracking RFPs and bids can help save time and free up team members to handle more vital services for the brokerage company. Automating processes can also save money, reduce the number of claims received, speed up invoice factoring and payments and ensure rates stay fair yet profitable.

17. Choose an Accounting Software

With digital freight brokerage and management practices, it is vital to have a firm understanding of accounting processes. Knowing how to start brokering freight loads accounting backing is a critical piece of the freight transport puzzle. Embracing technology and automation can help streamline this process to save time and money by reducing errors, speeding up routine processes, and removing human oversight for a smoother and more efficient accounting process. From invoicing and freight payment processing to ROI reviews and profit-loss analysis, accounting software makes it all faster and easier.

18. Leverage Analytics to Understand Your Performance and Needs

The opportunities to mechanize workflows in a freight broker business have never been as diverse and applicable as they are today. From technology that is specially designed for administrative tasks, like Robotics Process Automation, all the way to dashboard and matching tools that bring carriers and shippers together, there are analytical tools that can help with every aspect of freight management. Industry experts have highlighted one key freight brokerage service that impacts every aspect of internal growth and performance and that is real time data analytics and application.

19. Track Your Pay Cycles to Improve Cash Flow

Broker managers and logistics directors at DFM Data Corp highlight the importance of tracking pay cycles and cash flow when someone is becoming a freight broker : “Every transaction will bring in some revenue and if the load is priced for margin, you will make money on paper. Unfortunately, this won’t turn into cash overnight... While traditional banks offer these lines, they have little experience in freight.” It is recommended by most freight brokerage professionals to take the time to find a financial provider and adviser that is familiar with financing and working capital management in terms of trucking and freight transportation. 

20. Market Your Brokerage Business With Blogs, Social Media, and Downloadable Content

Marketing yourself and your company in an effective and digitally-minded manner can help expand your market reach and can get your freight broker startup in front of more shippers and carriers. Connecting with potential customers and staying engaged online with current clients will be easier with effective, informative, and tailored media content. Embrace digital processes and tools, outsource content creation, utilize marketing services, and social media professionals to maximize the digital footprint of your company.

Get on the Path Toward Success With the Right Tech

The increasing popularity and request for freight brokerage amenities has grown at an amazing rate over recent years. This unprecedented growth and expansion has put extreme levels of pressure on the freight transportation market as well as shippers and carriers and brokers. The growing demand for brokerage services means more people are considering taking steps to set up their own brokerage company. 

Choose ComFreight's HaulPay to Help Answer How Do I Start a Freight Broker Business in Today’s Market

Brokers help improve supply chain logistics and speed up the freight transportation process by facilitating fast and easy partnerships between shippers and carriers. With the pressure of e-commerce and digital shipping, freight brokers are becoming more important than ever! Find out how to start a freight brokerage business today with a reliable partnership with industry pros. Make your brokerage successful by surrounding yourself with the right solutions and talent, including ComFreight’s HaulPay. Request a demo of HaulPay today to start the process of becoming a truck broker. 

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Logistics Brokerage Business Plan

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Resources On Logistics Brokerage

  • Financial Model
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Business Model
  • Description

Executive Summary

Products & services, market analysis, marketing plan.

  • Management Plan
  • Financial Plan

United Logistics Brokerage offers logistics brokerage services to shippers and carriers looking for successful matches with flexible and scalable options. Our experienced brokers use technology for matching shippers and carriers to provide efficient and cost-effective transportation solutions. We maintain strong relationships with our clients and suppliers, negotiate rates, and offer unparalleled customer service.

Our commission-based model provides flexibility and scalability for our business and clients. This model allows us to adjust our rates according to market demand and continue to earn revenue without ongoing fees or commitments from clients. We provide a cost-effective logistics solution for our clients while helping them maximize their bottom line through favorable rate negotiations and efficient transportation planning.

Target Market

Competition.

United Logistics Brokerage will be entering a competitive market with established players such as C.H. Robinson, XPO Logistics, and Uber Freight. These companies have significant resources and a vast network of clients and suppliers. However, the commission-based model provides a level playing field for new entrants like United Logistics Brokerage to compete. Additionally, the strong industry connections, experienced brokers, and technology for matching shippers and carriers will give us an edge in providing better customer service and negotiating more favorable rates for our clients. We believe that by focusing on building strong relationships with our clients and suppliers and providing excellent customer service, we can differentiate ourselves and become a leader in the logistics brokerage industry in Texas.

Financial Summary

Our financial plan indicates that United Logistics Brokerage is financially viable and well-positioned to achieve its business goals. Here are the key highlights:

  • We expect to generate $5 million in revenue in our first year of operations.
  • We anticipate a 20% growth in revenue in the following year.
  • We plan to secure $1.5 million in investment to cover our start-up costs, including technology and software, salaries for brokers, and marketing expenses.
  • Our cost structure includes salaries for brokers, technology and software costs, and marketing expenses.
  • We will use online platforms, word-of-mouth, advertising, and industry events to reach our customer segments.
  • We will build and maintain relationships with our clients and suppliers to ensure excellent customer service and customer satisfaction.
  • Our key metrics for success include revenue generated from successful matches, customer satisfaction, and market demand for our services.

With our experienced brokers, strong industry connections, and technology for matching shippers and carriers, we are confident that we can meet the needs of our customers and grow into the top logistics brokerage company in Texas by 2025. "

Funding Requirements

United Logistics Brokerage requires a total investment of $1.5 million to cover the costs of technology and software, salaries for brokers, marketing expenses, and other start-up costs. This funding will be used to ensure the successful launch and growth of our business. The breakdown of the investment requirements is as follows:

  • $500,000 for technology and software expenses
  • $500,000 for salaries and benefits for experienced brokers
  • $250,000 for marketing expenses
  • $250,000 for other start-up costs including legal expenses, office rent, and equipment

We believe that with this investment, coupled with our experienced brokers, strong industry connections, technology for matching shippers and carriers, and relationships with suppliers, United Logistics Brokerage will achieve its financial goals and become a leader in the logistics brokerage industry in Texas.

Milestones and Traction

United Logistics Brokerage has already established key partnerships with shippers, carriers, and suppliers in the Austin area. Our experienced brokers have been working hard to create successful matches between our clients, and we have already generated revenue through the commission-based model.

Our roadmap shows that we are on track to meet our financial and business goals. We are confident that with our experienced team and strong partnerships, we can continue to grow and become the top logistics brokerage company in Texas.

Problem Worth Solving

Shippers and carriers often face significant challenges when it comes to finding successful matches for their transportation needs. They may struggle to identify reliable, cost-effective carriers that meet their unique needs and requirements, leading to frustrating delays, lost revenue, and decreased customer satisfaction. On the other hand, carriers may experience similar difficulties when trying to connect with shippers who need their services.

At United Logistics Brokerage, we aim to solve these challenges by providing shippers and carriers with a comprehensive logistics brokerage service that prioritizes flexibility, scalability, and excellent customer service. By using our experienced brokers, strong industry connections, and cutting-edge matching technology, we can efficiently and effectively connect shippers and carriers, negotiating rates that benefit both parties and ensuring timely delivery, higher profit margins, and increased customer satisfaction.

Our Solution

United Logistics Brokerage offers a commission-based model that provides flexibility and scalability to shippers and carriers looking for logistics brokerage services in Texas. Our experienced brokers will work diligently to broker deals, negotiate rates, and maintain relationships with clients and suppliers, ultimately providing excellent customer service. Our cutting-edge technology enables us to match shippers and carriers, resulting in cost-effective and efficient transportation solutions.

We understand the importance of streamlining the logistics process, which is why we offer a comprehensive logistics brokerage service that alleviates the problems faced by our customer base. By providing unmatched customer service, building strong relationships, and utilizing industry connections, we aim to become a leader in the logistics brokerage industry in Texas.

Validation of Problem and Solution

Product overview.

United Logistics Brokerage offers logistics brokerage services to shippers and carriers looking for successful matches with flexible and scalable options. Our commission-based model provides both business and clients with scalability and flexibility in adjusting rates according to market demand without the need for ongoing fees or commitments from clients.

Our experienced brokers provide unparalleled customer service by brokering deals, negotiating rates, and maintaining relationships with clients and suppliers. We have technology for matching shippers and carriers, which allows us to meet the needs of our clients efficiently and effectively in the logistics brokerage industry. Our goal is to become the top logistics brokerage company in Texas by 2025.

Our product benefits shippers and carriers by providing a reliable and efficient logistics brokerage service. We carefully match shippers and carriers to ensure successful matches based on their particular needs and requirements. Our commission-based model provides incentives for us to negotiate favorable rates for our clients, which directly affect their bottom line.

United Logistics Brokerage has taken the following steps towards establishing its logistics brokerage business:

Looking ahead, United Logistics Brokerage plans to take the following steps:

  • Establish relationships with shippers and carriers in the Texas region
  • Launch marketing campaigns to increase brand awareness and attract customers
  • Provide excellent customer service to build and maintain long-term relationships with clients and suppliers
  • Continuously monitor industry trends and adjust operations accordingly

Ultimately, our goal is to become the top logistics brokerage company in Texas by 2025, and we believe that with the right resources, partnerships, and customer relationships, we can achieve this milestone.

Market Segmentation

Our potential customer segments are:

We will focus on targeting these segments through targeted marketing campaigns and customized solutions that cater to their specific needs.

Target Market Segment Strategy

Our ideal customer segment includes small to medium-sized businesses that require logistics brokerage services for their freight transport needs. We aim to provide affordable and reliable brokerage services to businesses that do not have the resources or expertise to manage their transportation needs in-house. By targeting this segment, we can make our services more accessible and help businesses improve their supply chain management without breaking the bank. Additionally, we plan to target niche markets that require specialized transportation services such as perishable goods or hazardous materials. By focusing on these niches, we can differentiate ourselves from competitors and provide targeted solutions to businesses in need.

Key Customers

Future markets.

Based on the market analysis, the logistics brokerage industry is experiencing steady growth and is expected to continue to expand in the future due to the increasing demand for transportation services. With our commission-based model, we are poised to meet the needs of both shippers and carriers, providing them with flexibility and scalability while generating revenue for our business. As we continue to build strong relationships with our clients and suppliers, we anticipate expanding our reach and serving new markets throughout the US and beyond.

Below is a table of potential competitors in the logistics brokerage market:

By analyzing the strengths and weaknesses of these competitors, we can develop a strategy to differentiate ourselves and attract customers in the logistics brokerage industry.

Marketing and Sales Plan

Our marketing and advertising strategy will focus on establishing our brand as a reliable and efficient logistics brokerage for shippers and carriers. We will allocate a significant portion of our budget to digital marketing, including search engine optimization, social media advertising, and email campaigns. Additionally, we will attend industry events and conferences to establish new partnerships and meet potential clients.

Based on market research and analysis, United Logistics Brokerage anticipates making 50 successful matches between shippers and carriers in the first year of operations, generating a revenue of $5 million through a commission-based model. Our experienced brokers will negotiate competitive rates and provide excellent customer service to ensure client satisfaction and repeat business.

As we build our reputation and expand our network of suppliers and clients, we expect to increase the number of successful matches by 20% in the following year. To achieve this growth, we will implement targeted marketing campaigns, participate in industry events, and continue to strengthen our industry connections. Our pricing strategy will remain competitive within the market to attract new clients and retain existing ones, while providing our business with sustainable and profitable growth.

Additionally, we will leverage technology for matching shippers and carriers efficiently to maximize the number of successful matches we can make and optimize our revenue streams. Through these efforts and with our commitment to delivering top-notch customer service and building strong business relationships, we are confident in achieving our goals to become the leading logistics brokerage company in Texas.

Location and Facilities

Equipment and tools.

As a logistics brokerage business, we require certain equipment and tools to operate and offer our services to clients. The following table outlines the necessary equipment and tools and the associated costs:

The above costs are necessary for us to provide our services effectively and efficiently. We believe that the cost is reasonable considering the potential revenue and growth of our business. We will strive to minimize any additional costs without compromising the quality of our services.

Management and Organization

Organizational structure.

The CEO oversees the entire organization, while the operations manager manages day-to-day activities. The business development manager focuses on identifying new business opportunities and building relationships with potential clients and suppliers. The marketing manager develops marketing campaigns to build the company's brand. The technology manager is responsible for managing the technology and software needs for matching shippers and carriers. Customer service representatives provide excellent customer service to clients and suppliers. Communication flows from the CEO to all other positions in the organization, and from each position to the next level below it.

Management Team

As our logistics brokerage business grows, we anticipate taking on high-level management roles within our company. Below is a table of potential candidates we have identified for these roles:

We will ensure that all members of our management team have the necessary qualifications, experience, and passion to lead our company to success.

Management Team Gaps

Currently, our logistics brokerage business plan does not have candidates to fill the position of a marketing manager. We lack the expertise and experience to create comprehensive marketing strategies and campaigns that will help us reach out to a wider audience and increase our brand recognition. We are actively seeking a qualified candidate who will help us develop an efficient and effective marketing campaign to help us achieve our business goals.

Personnel Plan

In order to effectively run our logistics brokerage business, we anticipate requiring the following key positions:

We anticipate hiring additional brokers and administrative staff as needed to support the growth of the business.

Company History and Ownership

United Logistics Brokerage is a new company founded in 2021. The company founders have extensive experience in the logistics industry, with a combined 25 years of experience in brokering, operations, and customer service. The founders have identified a gap in the Texas market for a logistics brokerage service that provides excellent customer service and builds strong relationships with clients and suppliers.

The company is privately owned by the founders, who have invested their personal funds to get the business started. They are also seeking investment to cover the costs of technology and software, salaries for brokers, marketing expenses, and other start-up costs.

The company's history and experience in the industry have informed the planning of the business, with a focus on providing a commission-based model that provides value for both the business and its clients. With experienced brokers, strong industry connections, technology for matching shippers and carriers, and relationships with suppliers, United Logistics Brokerage aims to become the top logistics brokerage company in Texas by 2025.

As part of our management and organization plan, we have laid out a detailed roadmap of specific goals and objectives that we plan to achieve in order to steer our business towards success:

Key Metrics

As a logistics brokerage business, there are several key performance indicators (KPIs) that will help you gauge the overall performance and health of your business. These include tracking revenue generated from successful matches, customer satisfaction rates, and market demand for your services. Additionally, it may be useful to monitor the number of new clients and repeat customers, as well as any changes in industry regulations or market trends that could impact your business. By consistently monitoring and analyzing these KPIs, you can make informed decisions and adjustments to your operations and strategy for sustained growth and success.

Financial Plan and Metrics

Sales forecast.

Projected sales for the next three years (2023-2025) are as follows:

Our sales forecast is based on market research and industry trends, and we anticipate a 20% growth rate each year. We are confident in our ability to achieve these sales goals with our experienced brokers, strong industry connections, and commitment to excellent customer service.

Starting a logistics brokerage business requires several initial expenses, including:

Once the business is up and running, operational expenses include:

Projected Profit and Loss

Our financial plan for the first three years is based on conservative estimates of market demand and growth potential. We project a revenue of $5 million in our first year of operations, with an expected 20% growth rate in the following year. Our projected profit and loss statement for the next three years is shown below:

Our revenue projections are based on a commission-based model, in which we earn a percentage of the total freight cost for every successful match made between shippers and carriers. Our cost of goods sold includes broker salaries, technology and software costs, and marketing expenses. We expect our gross margin percentage to remain at 40% throughout the three-year period, and our expenses list will increase consistent with our projected revenue growth. We expect to make a profit of $750,000 in our first year of operations, growing steadily to $1,080,000 by 2025.

Projected Cash Flow

Here is the projected cash flow statement for United Logistics Brokerage for the next three years:

As seen from the projected cash flow statement, United Logistics Brokerage is expected to generate a significant amount of revenue in the first year of operations, with a growth of 20% in the following year. The company plans to use the revenue to cover its expenses, such as technology and software costs, salaries for brokers, marketing expenses, and other start-up costs. With a positive cash flow, United Logistics Brokerage can continue to grow and expand its services to become the top logistics brokerage company in Texas by 2025.

Projected Balance Sheet

Below is the balance sheet statement for the Logistics Brokerage Business Plan for the next three years.

As the business grows, its assets, liabilities, and equity are expected to increase. However, the company's strength in equity shows a positive outlook, which indicates a healthy financial state.

Our logistics brokerage business plan will require a team of experienced brokers who have strong connections in the industry and are skilled negotiators. We will also need technology and software professionals to manage the online platform and ensure smooth matching of shippers and carriers.

We intend to start with a small team of three brokers and one technology professional, with plans to expand as the business grows. Compensation will be competitive and include a base salary plus commission for brokers. The technology professional will receive a salary based on their experience and market rate.

Each employee will have a clear role within the business operations and will work together to ensure that clients and suppliers receive excellent customer service. As the business grows, we may also look to hire marketing professionals and additional brokers to manage the increased demand for our services.

Use of Funds

Exit strategy.

Our long-term goal is to continue growing and expanding our brokerage business. However, we also understand the importance of having an exit strategy in place. Our preferred option would be to eventually sell the business to a larger logistics company or private equity firm. Alternatively, we may consider passing down the business to a family member or key employee. Regardless of the option we choose, we will work diligently to ensure a smooth transition and ensure that our clients are kept informed throughout the process.

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Freight Broker Business Plan Sample

SEPT.25, 2013

Freight Broker Business Plan Sample

Do you want to start Freight Broker business plan?

Do you want to learn how to start a freight broker company? If so, you’re in the right place. This business plan for freight broker will teach everything from how to start a freight brokerage to all the management operations needed. The best thing about freight broker business is that you don’t need a ton of experience to get started. All you need are some street smarts and a good business plan.

In this document, we will be explaining how to develop a good business plan that can guide your company. You can also follow the business plan of a related business like business plan for real estate or an import/export business plan for more examples. Here, we will provide the business plan of Carry On, a Freight Brokerage Startup operating in Newark, New Jersey.

Executive Summary

2.1 the business.

Carry On will be a freight broker startup started by Harry Doofenshmirtz. The startup will aim to provide freight brokerage services to various producers and distributors around Newark, New Jersey. The business will ensure that the shipment from shippers is adequately handled and delivered by the Cargo company.

2.2 Management of Freight Broker Company

To make sure that every aspect of the freight broker startup is managed properly, efficient planning needs to be done. And what better way to learn how to start your own freight brokerage business than through a business plan. A business plan will answer your question about “what do you need to start a freight brokerage”?

Since this is a business plan for a startup, it will also tell you how to become a freight broker from home. You can use this as a guide to make business plans for investment . That way, you can put a planned-out persona in front of your investors.

Apart from this plan, you can also refer to a related business plan like a non-emergency medical transportation business plan as it has similar services to the business at hand.

2.3 Customers of Freight Broker Company

The customers of Carry On will belong to all industry domains including clothing, sports goods, and furniture, etc. However, our most prominent customers will include:

  • Distributors
  • Manufacturers
  • Import/Export Business

2.4 Business Target

Our target is to become a reliable and trusted freight brokerage in town connecting suppliers to carriers when they most need it.

Our financial targets to meet for the five years of launch are demonstrated below:

Freight Broker - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Harry Doofenshmirtz will be the owner of Carry On. He attained a business diploma from a local college and then worked up his way in a distribution warehouse. However, he wanted to start his own business. So, after much thought, he left his post and started Carry On.

3.2 Why the Freight Broker company is being started

Through his job, Harry noticed that most of the good companies around him suffered because of a lack of good carriers. It seemed that even though there were carrier companies available, it was much too time consuming for a company to compare their merits. So, Harry decided to bridge this communication and time gap between the two domains by starting a freight broker business of his own.

3.3 How the Freight Broker company will be started

Step1: Plan Everything

One of the first steps when learning how to start a freight broker business is to plan out everything. Every aspect of the business should be planned in some detail beforehand to avoid any big surprises. For planning your business, you can use this freight broker business plan sample for Carry On. You can also use a Muskoka airport business plan for guidance as it has the same structure. In this freight broker business plan pdf, the entire start up of Carry On will be planned out.

Step2: Define the Brand

The next step after planning the operations is to advertise the business so that it attracts customers. At this time, you should develop a brand image for your company and highlight its human aspirations and values to attract more people.

Step3: Establish Your Corporate Office

To start of the business, Harry rented out an office space in the marketing sector of town. He will now work to hire employees and make contacts with shippers and carriers.

Step4: Establish a Web Presence

Internet presence is an important part of any business today to get more reach to customers.

For this purpose, Harry decided he will get a one-page website developed through which customers will be able to contact the business. He also decided to establish social media presence for his business.

Step5: Promote and Market

The last step is to develop a thorough marketing plan for your company and then stick to it for advertising your business.

Freight Broker - Startup Cost

Before you start your freight broker business startup, you need to know some details. There are requirements to become a freight broker and one of these requirements happens to be deciding services. For getting a freight broker license, you will need to know several details of your business. That way you can plan everything effectively.

Here, we are providing the service details of freight brokerage business plan. You can also look at something similar like a travel agency business plan for guidance. In this free freight broker business plan, the services offered by Carry On will be:

One of the main jobs of Carry On as a freight brokerage will be to connect carriers with the supplier customers they need and vice versa.

  • Carrier Evaluations

Carry Out will evaluate all the carriers available for the job required by the shipper to make sure that each shipper is matched with the best carrier. The company will cater to the location and type of goods to be transported by the shipper to make sure that only the best partnership is achieved between the two parties.

  • Shipment Monitoring

One of the services of Carry On that make it so convenient is that the company will be responsible to track the shipment from the Shippers. And shippers can just relax and focus on other work. The company will track the cargo regularly to ensure that everything is safe.

Carry On will also ensure compliance of the carriers to the requirements by shippers. Some shipments include things that might be vulnerable to damage or need certain conditions for transport. Carry On will make sure that the carriers fulfill all the requirements.

  • Price Negotiations

In addition to carrier evaluations, our company will also cater to the price range of its clients. Multiple options will be considered, and prices will be negotiated with both shipper and carrier parties to achieve at a middle ground that is good for both.

Marketing Analysis of Freight Broker Company

Before you start a freight brokerage business, you need to know your customers and competitors in-depth. In short, getting well versed about the target market is one of the steps to become a freight broker. For this purpose, you can conduct a marketing analysis as a part of your freight broker business plan. Your marketing analysis should analyze market trends with your financial goals to figure out pricing of your services. This analysis will help you learn how to be a successful freight broker.

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If you don’t know how to conduct a marketing analysis and you want to know “how can I become a freight broker?”, you can use this business plan. This document will tell you ways to start your own freight brokerage business pdf. It will outline all the components of a broker business model and help you do a target market analysis for your business.

Here, we are providing the marketing analysis for Carry On. You can use this template to learn how to become a freight broker agent .

5.1 Market Trends

According to Verifired Market Research, Freight Brokerage industry is valued at around $1.164 Billion in the US. The industry is expected to grow at a rate of 36% and reach around $14 Billion by 2028. There is an increase in the need for convenience in intermediate operations that is driving the growth of the industry. And it is expected to do so in the coming years as well making any investment in the industry an excellent choice.

5.2 Marketing Segmentation

The potential customers of Carry On are divided into the following groups:

Freight Broker - Marketing Segmentation

5.2.1 Carriers

Carriers will be cargo companies that will be responsible for the delivery of goods. Our company will also be providing them business by acting as an intermediate party. So, these will be our most consistent and reliable customers. And they will primarily utilize our connection services.

5.2.2 Producers

Our secondary customers will be the producer companies that produce raw materials or products and need them to be taken to their clients. They are expected to utilize our services most often.

5.2.3 Distributors

Our third target customers will be Distributors who buy materials and products in bulk and then send them to various warehouses and shops for selling. There are quite a considerable number of distributor companies around Newark in need of freight brokers, so we expect to receive these customers regularly.

5.2.4 Manufacturers

This will be our fourth target group of customers. There are a few manufacturing industries set up around Newark. Therefore, we expect to receive business from them quite often.

5.2.5 Import/Export Business

Lastly, we will cater to the import/export businesses in and around town. The trend of selling imported goods has increased, especially in the fashion industry. So, we expect a fair amount of business from the local import/export businesses.

5.3 Business Target

  • To become the best freight brokerage business in New Jersey.
  • To expand the business to include not just Newark but entire New Jersey.
  • To earn a profit margin of $50k/month by the end of two years.
  • To maintain cordial relationships between the shippers and carriers.

5.4 Product Pricing

Our prices will be a little higher than if the shippers were to hire carriers on their own. But for this price, we will offer our clients a stress-free management of their goods and delivery operations.

Marketing Strategy

To make sure that you are recognizable amongst your competition, you will need to come up with several competitive aspects for your freight brokerage startup . For this, you need to focus on developing a marketing strategy. This can include anything from advertisements to freight broker business cards.

For a good marketing of your business, you will need to analyze many things such as freight broker software cost and costs of different ways of advertisement.

In this freight brokerage business plan pdf, we are detailing the marketing strategies of Carry On. However, you can take help from marketing strategies of other businesses as well. For instance, from a subscription box business plan .

6.1 Competitive Analysis

  • We have a lot of ways of communicating with clients including direct meetings, social media, and website so our clients have more ease.
  • We will offer stress-free delivery operations for our clients.
  • We will implement good discussion practices so that all the client’s requirements are met.

6.2 Sales Strategy

  • We will advertise our business through local ads, social media, and Google Ads.
  • We will offer discounts to our first 20 clients.
  • We will also offer great packages for our long term and regular clients.

6.3 Sales Monthly

Freight Broker - Sales Monthly

6.4 Sales Yearly

Freight Broker - Sales Yearly

6.5 Sales Forecast

Freight Broker - Unit Sales

Personnel plan

The business of a freight broker franchise depends a lot on its customer service and relations. Therefore, Harry put together a list of all the employees that will be necessary for the success of business. Additionally, he also included specific criteria in the freight broker business plan to hire workers.

7.1 Company Staff

  • 1 Co-Manager to help in overall operations
  • 3 Supply Chain Executives
  • 2 Broker Assistants
  • 1 Web Developer to develop and maintain webpage
  • 1 Sales Executives to organize and promote sales
  • 1 Accountant
  • 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

To ensure the success of your business, you need to control freight broker startup costs. It is essential to manage everything efficiently so that your business doesn’t go into a loss. A good financial plan will keep your company from becoming a freight brokerage business for sale.

In your financial plan, you need to detail all the costs necessary to run your business as well as the ways you will earn revenue. In this business plan, we are detailing the financial plan of Carry On. But you can take help from other business plans as well such as hot shot trucking service business plan .

8.1 Important Assumptions

8.2 break-even analysis.

Freight Broker - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Freight Broker - Profit Monthly

8.3.2 Profit Yearly

Freight Broker - Profit Yearly

8.3.3 Gross Margin Monthly

Freight Broker - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Freight Broker - Gross Margin Yearly

8.4 Projected Cash Flow

Freight Broker - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

1. How do I write a freight brokerage business plan?

You can develop a business plan for your freight brokerage by following this freight broker business plan sample.

2. How much do freight brokerage owners make?

The income of a freight broker depends on a lot of things including freight broker startup costs, freight broker process, and prices of services.

3. Are freight brokerages profitable?

Starting a freight brokerage company can prove profitable if it is managed efficiently and smartly.

4. How much does a freight broker make a year?

If you are learning how to be a freight broker agent, you might be wondering how much they make in a year. Though the accurate number depends on the success of the business, on average, freight brokers make around $60,000 in a year.

Download Freight Broker Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Logistics Business Plan Template

Written by Dave Lavinsky

logistics business plan

Logistics Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their logistics companies. 

If you’re unfamiliar with creating a logistics business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a logistics business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your logistics business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a logistics business or grow your existing logistics company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your logistics business to improve your chances of success. Your logistics business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Logistics Businesses

With regards to funding, the main sources of funding for a logistics business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for logistics companies.

Finish Your Business Plan Today!

How to write a business plan for a logistics business.

If you want to start a logistics business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your logistics business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of logistics business you are running and the status. For example, are you a startup, do you have a logistics business that you would like to grow, or are you operating a chain of logistics businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

  • Give a brief overv iew of the logistics industry. 
  • Discuss the type of logistics business you are operating. 
  • Detail your direct competitors. Give an overview of your target customers. 
  • Provide a snapshot of your marketing strategy. Identify the key members of your team. 
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of logistics business you are operating.

For example, you might specialize in one of the following types of logistics businesses:

  • Procurement Logistics Business: Specializes in procuring raw materials. 
  • Production Logistics Business: Specializes in managing the movement of procured materials once in a factory to include product management, packaging, and shipping of final products to a warehouse for distribution. 
  • Sales Logistics Business: Manages the shipment of products from the warehouse to retailers, wholesalers, and customers. 
  • Reverse Logistics Business: Specializes in recovering and recycling products and packaging.

In addition to explaining the type of logistics business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of clients served, reaching $X amount in revenues, or the number of cities served, etc. 
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the logistics industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the logistics industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your logistics business plan:

  • How big is the logistics industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your logistics business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your logistics business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of logistics business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r logistics businesses. 

logistics competition

  • What types of customers do they serve?
  • What type of logistics business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier or faster for customers to obtain your services? 
  • Will you offer services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a logistics business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f logistics company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide procurement services, production logistics, sales logistics, or recovery logistics services? 

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the services you offer and their prices.

Place : Place refers to the site of your logistics company. Document where your company is situated and mention how the site will impact your success. For example, is your logistics business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your logistics marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites 
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your logistics business, including answering calls, scheduling meetings with clients, billing and collecting payments, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to convert your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your logistics business to a new city.  

Management Team

To demonstrate your logistics business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing logistics businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a logistics business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

logistics business sales

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your logistics business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a logistics business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of intellectual property you have.   

Writing a business plan for your logistics business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the logistics industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful logistics business.

Logistics Business Plan Template FAQs

What is the easiest way to complete my logistics business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your logistics business plan.

How Do You Start a Logistics Business?

Starting a logistics business is easy with these 14 steps:

  • Choose the Name for Your Logistics Business
  • Create Your Logistics Business Plan
  • Choose the Legal Structure for Your Logistics Business
  • Secure Startup Funding for Your Logistics Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Logistics Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Logistics Business
  • Buy or Lease the Right Logistics Business Equipment
  • Develop Your Logistics Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Logistics Business
  • Open for Business

Learn more about how to start your own logistics business .

Don’t you wish there was a faster, easier way to finish your Logistics business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

ProfitableVenture

Freight Broker Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Freight Brokerage & Forwarding

Are you about starting a freight brokerage business? If YES, here is a complete sample freight broker business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a freight brokerage business. We also took it further by analyzing and drafting a sample freight forwarding service marketing plan template backed up by actionable guerrilla marketing ideas for freight brokerage companies. So let’s proceed to the business planning section .

Why Start a Freight Brokerage Business?

Starting a freights brokerage business requires knowing how to play the perfect role in helping clients ensure that their trucks are filled and also help shippers find reliable carriers. The freight brokerage business is one that has existed early in the 20 th century, and is guided by government regulations that have become less restrictive than it was earlier.

This means it is now easier to go into this business, entry barrier isn’t so high anymore. The business can be quite lucrative especially if the entrepreneur understands the environment and has good network that will make it easy for him or her to find shippers and carriers.

Before starting this business, you would need to seek the services of a business consultant who thoroughly understands the industry and who is familiar with the environment your business is operating from. Another important aspect of the business that must not be overlooked is a business plan. Below is a sample freight brokerage business plan;

A Sample Freight Brokerage Business Plan Template

1. industry overview.

The freight industry is one that is valued at a $123 billion even though there are no dominant companies holding a high market value in this industry. The growth for this industry has been projected at 5.3% between the periods of 2011 to 2016. There are more than 40,000 freight brokerage businesses employing more than 280,000 people.

Demand in this industry has continually grown over the past five years and this is because the industry has been able to surpass the period before recession, as domestic freight services were pushed up by more demands.

Emerging markets have also contributed to the growth of this industry, as trade has grown tremendously, leading to a high demand for the industry’s trade-related services. According to IBISWorld, the industry over the next five years to 2022 is expected to grow slowly due to limited trade volumes and values.

Most of the activities of the industry is largely concentrated within states in the Southeast, Mid-Atlantic and West that have high levels of trade, manufacturing, and other commercial activities. The southeast region for instance has a large population and commercial base and accounts for 23.4% of the industry’s share.

Asides the industry’s share, the southeast also as the largest population share in the united states of America at 25.4% and also is a home to major ports in the country. The region is also known to host a large proportion of freight employees and support maintenance.

Getting good drivers that are qualified has been hard or freight brokers as their shortage are the limiting factors for the trucking industry. Lack of qualified drivers is why the growth of many fleets has slowed down.

Due to economy downturn, international shipping will slow down and this will affect the freights industry globally, as domestic economics in other countries will be affected as well.

Freight brokers will be able to make decisions that will increase efficiency and also improve customer service due to new technologies, as fleets will implement new technologies in all their trucks so that there will be accurate tracking of packages.

2. Executive Summary

D&L Freight Brokerage LLC is a leading and standard freight brokerage firm here in Detroit – Chicago as well as in the whole of the United States of America. Our vision is to ensure that we offer quality management services to all our long and short distance customers, as well as ensuring that we not only meet the expectations of our customers but that we surpass them as well.

We are established with the sole intention of generating revenue and making profit through offering of our core service as well as other services that we will be offering to boost our income and have a solid bottom line as well. Our offering of other services is to enable us compete favorably against our competitors here in Chicago.

This industry is one that is filled with intense competition, which means that most services offered are uniform in nature; which is why we have introduced dry freights and special haulage in order to stand out from our competitors in the industry.

This is a service based business that is involved with financial management and so requires a high level of ethics and transparency. We intend to ensure that we do not misrepresent the facts to our customers and as such will always offer the highest service in the industry to all our customers.

Because we know how important building the right business structure is, we intend to source for and hire competent and professional staff that understand the business thoroughly and are also aligned to our goals and are committed to ensuring that we achieve these intended goals and objectives. Our employees are always updated as regards the trends in the industry, which makes them better than their counterparts in the industry.

We intend to ensure that we take good care of our employees and as such we will provide the best welfare package that can be found in similar start-ups here in Detroit – Chicago as well as round the United States of America. We also intend to ensure that our employees undergo regular training that will not only enhance their skills but will also improve productivity for our business as well.

We love to take good care of our customers and as such we intend to offer excellent customer service. All our employees are duly trained and understand that customers are so precious and should be treated well. They are also updated about the trends in the industry and as regards the company’s policies in order to give clients accurate information.

D&L Freight Brokerage LLC, is owned and run by Dean and Linda James, two siblings who have over 25 years experience in the freights brokerage industry. Their experience in this industry will allow us achieve our goals and objectives on time.

3. Our Products and Services

At D&L Freight Brokerage, LLC, our intention is to provide management service for long and short distance freight services in an efficient and effective manner to our customers both corporate and domestic in our target market.

However, we also intend to create multiple sources of income in addition to our core service which will include specialty hauling and consultancy services. This is so because we intend to generate revenue and make profits that will sustain the business.

We also intend to ensure that our revenue generation is under the permissible law of the United States of America and within reasonable ambition. Therefore some of the services we intend to offer are;

  • Management of Long and short distance freight services
  • Management of Dry Freights
  • Specialty haulage
  • Consultancy and advisory services

4. Our Mission and Vision Statement

  • Our vision is to become a recognized brand in the freight brokerage industry and create a service-based firm that will not only meet but exceed the expectations of our customers.
  • In order to achieve our stated vision, we will ensure that we provide customers with the most satisfying shipping experience. We will also build a business structure that will ensure we achieve our vision of not only attracting but maintaining our various customers as well.

Our Business Structure

Due to our desire at achieving excellence in our business, we intend to build a freight brokerage firm that is not only standard but will be a force to be reckoned with in the industry and because of this, we have laid that plans and processes that will ensure that we get it right from the beginning by hiring competent and hardworking employees to all the available positions in our firm.

The employees that we would be hiring to our firm are those that understand the objectives and goals of our business and are willing and committed to ensuring that we are able to not only meet our goals and desired objectives but also exceed it as well. Due to this we are willing to go the extra mile to ensure that our employees work in a well structured environment.

Due to the wide range of services we intend to offer our various customers, we will hire more employees than the conventional freight brokerage firm and this is due to the fact that our different services will open up more tasks that will involve more people have to man it with the different responsibilities therein.

Below, therefore is the business structure we intend to build at D&L Freights Brokerage, LLC;

Chief Executive Officer

Operations Manager

Human Resources & Administrative Manager

Marketing Executives

Customer Service Executives

Security Guard

5. Job Roles and Responsibilities

  • Drafts the policies and business structures that will be used to move the organization forward
  • Drafts the budget that will be used by the organization for the business year
  • Ensures that drafted policies are implemented and that ineffective ones are modified or removed
  • In charge of ensuring that costs are controlled and that the organization is kept on track financially
  • Helps sets goals and also establish policies for the various departments
  • Use cost-benefit analysis in order to improve efficiency in the organization
  • Sources for and hires competent employees on behalf of the organization
  • Conducts performance appraisal on the employees regularly and also ensures that the welfare package of the employees are in order
  • Ensures that the administrative functions of the organization continues smoothly
  • Provides and prepares financial analysis, reports and statements for the organization
  • Responsible for ensuring the organization’s books is duly reconciled with that of the bank
  • Prepares tax documents for the organization and ensures that they are submitted to the tax authorities
  • In charge of conducting marketing survey that will open up new opportunities for the organization
  • Conducts direct marketing on behalf of the organization
  • Drafts effective marketing strategies and policies for the organization
  • In charge of answering inquiries, feedbacks and complaints from customers and ensures that they are promptly attended to
  • Keeps an accurate database of customers on behalf of the organization
  • Stays abreast of company policies as well as industry trends so as to give customers accurate information
  • In charge of ensuring that the premises are always secured at all times
  • Scrutinizes those that go in and out of the organization
  • Provides security tips and information to all staffs in the organization
  • Ensures that premises are kept clean at all times
  • Ensures that cleaning supplies are always in stock
  • Carries out any other duties as directed by the human resources and admin manager

6. SWOT Analysis

The fact that we intend to run a standard freight brokerage business has led us to seek the services of a reputable business consultant who not only understands the industry thoroughly but also the business as well and knows how we would likely fare in this environment.

The analysis to be used by the business consultant is one that is very objective and will look at all our attributes and use this to decide if it would be worthwhile going into the business and being able to face all those that we would likely have to compete with in this environment. This critical review was done based on our environment as well as similar start-ups such as our here in Chicago.

In determining how best to know if we were suitable for this kind of environment, our hired business consultant used our strengths, weaknesses, opportunities and threats to be able to give us the different scenarios we were likely to face in the course of running the business.

Therefore, below is the SWOT analysis that was conducted by the business consultant on behalf of D&L Freight Brokerage, LLC;

We have several attributes in our advantage. First of all, we have a positive public image that customers have come to identify with and this is due to the fact that we take how we project ourselves very seriously and ensure that all our employees do this as well.

Another strength in our favour is the fact that we have an excellent customer service, and this is because we take our customers very seriously and have strategies in place that has ensured that we retain more than 80% of our customers.

Also, our loyal customers are given discounts every once in a while as we strive to not only meet but surpass the expectations of our customers. We are proud of our facilities as they are among the best in the industry across similar start-ups such as ours. We also have a strong partnership with the carrier industry, which leads to a better lead time for our shipper clients.

As a new business, we are running on a tight budget and do not have the necessary money to advertise as we wish or get the needed employees to come and work for us. We will also be facing stiff competition from other freight businesses here in Chicago. Also as a start-up, we have less experience as regards how the industry works as against our already established competitors. We also have limited knowledge about the business we intend going into.

  • Opportunities

There are several available opportunities in this industry for us as trainings are available in almost every aspect and we plan to take advantage of these several opportunities. We also intend to build several networking opportunities with others in the industry. There will always be new carriers and shippers coming into the business which gives us enough opportunities as we wish.

There are several threats that we are likely to encounter during the course of starting our business and this is having to contend about changing government policies regarding the freights industry another threat is having to compete intensely with rivals in the same environment. We know that threats can crop up any time and we are prepared on how to tackle these threats.

7. MARKET ANALYSIS

  • Market Trends

Most of the goods that are transported in the United States of America are carried via trucks. According to statistics, 60% of the annual gross tonnage moved in the United States in the transportation network out of sea, land and air, are moved by trucks.

These trucks which are under various categories (semi-trucks, motor carriers, and 18-wheelers) usually move freight from one destination to the other in the United States of America. All cargoes ranging from consumer goods, general cargoes to perishable goods are usually transported via these trucks.

There has been a sudden seven-fold increase regarding the freight brokerage firm in the year 2013 from 1970. This is because the industry has more stringent regulations than before, an increase in standard and also there are more sources of income than before.

Lastly, trucks remain a very important mode of goods transportation. 70% of all freight is still via trucks and these trends will likely no change in the near future. However, the issues for most freight brokers are the shortage of truck drivers, as this issue keeps plaguing this industry.

8. Our Target Market

Even though it might look like the target market is a bit limited to certain individuals and companies for freight businesses, the target market is wider than what might be presumed by us, which is why we have decided to conduct a thorough market survey based on our location here in Chicago.

The intention of conducting a market survey on our target market is to ensure that we have an idea of what to expect from our target market so as to be able to draft effective strategies that would suit these strategies. From the result of our marketing survey, we are in business to offer our services to the following group of people;

  • Shipping companies
  • Carrier companies
  • Individuals
  • Small Businesses
  • Corporate Executives
  • Educational institutions

Our competitive advantage

Our intention at D&L Freights Brokerage, LLC is to ensure that we provide quality management services to all our customers either short or long distance freights. We also aim to ensure that we not only meet our customers’ expectations but exceed it as well by offering them services that will surpass what they can get from our nearest rivals here in Detroit – Chicago, as well as round the United States of America as well.

However, for us to achieve this, we intend to have several laid down strategies in place that will allow us have the intended edge over our competitors.

One of the first competitive advantages we have over our competitors is the fact that we have a huge network with the carrier industry, which means that shippers who approach us have an advantage over those who don’t as they will be able to move their goods faster. Asides from that, it also means we would get and disseminate vital industry information that will be of huge benefits to our clients.

Due to our desire to build the best business structure, we intend to source for and hire only those who not only understand the business and are professionals but who also understand our core dreams and vision and are committed and willing to ensuring that they are achieved within the set milestones.

We intend to ensure that not only do our employees work in a competitive, creative and conducive environment but that they are also suitably paid better than their counterparts in similar start-ups such as our across the industry an country.

We will also make sure that our employees are well trained so that they would be miles apart from their colleagues in the same industry in terms of skills while also boosting the productivity efficiency for our freight brokerage business.

Finally, we are a huge believer of customer excellence and as such, we would make sure that our customers are well taken care of. Our employees are well trained in attending to customers and making sure that they get what they want. These competitive strategies will make us stand out as we should from others.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

D&L Freight Brokerage, LLC is established with the aim of generating revenue and making profit in the freights brokerage industry here in the United States of America. In order to achieve our aim of making enough profit that will sustain our company and also boost our bottom line; we intend to offer various services to all our customers.

The services we intend to offer in order to generate revenue for our freight brokerage business are;

  •  Management of Long and short distance freight services

10. Sales Forecast

The freight brokerage business has come to stay as shippers and carriers require the services of a broker to manage transactions between them.

We are strategically located in Detroit – Chicago and will have it easy taking on the available market to generate the revenue we need to grow our business. We are also confident that we meet our target and make profit within a year of starting this business.

Our optimism is borne out of the assumptions that we got after critically evaluating the freights industry and what chances we had of ever making it in the industry. We sought the services of a reputable sales consultant here in Detroit – Chicago, who thoroughly understands the business, and who gathered and used data and information peculiar to start-up businesses such as ours here in Detroit – Chicago.

His findings for D&L Freight Brokerage, LLC, which are below was based on certain assumptions and findings that was based on our location;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $400,000
  • Third Fiscal Year-: $850,000

N.B: It should be noted that the above sales projection were conducted based on what was obtainable in the industry as at the time of the projections. Also several factors such as downturn of the economy and the arrival of a major competitor for the above three year period were put into consideration. It should also be noted that should there be any change in these factors, the sales projected figures might increase or decrease.

  • Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business and so it is necessary that any business that intends to generate the revenue that will boost the business and ensure that it succeeds deploys effective marketing strategies. Having the right marketing strategies will also allow us penetrate the market and position our business in such a way that will allow us gain a huge share of the market, and allow us favorably compete with our competitors here in Detroit – Chicago as well as round the whole United States of America.

In order to have the marketing strategies that would be just right for us, we intend to conduct a market survey that will allow us have detailed information about the market we intend going into. Conducting a market survey is very important as it would allow us have an idea of the characteristics of those in our target market and how well they would respond to our strategies.

We intend to hire the services of a reputable marketing consultant who understands the market thoroughly so as to help us draft the right strategies that would be beneficial to our business and help us also to win a large percentage of the available market here in Chicago as well as all over the United States of America.

We will also ensure that we empower our marketing team in order to develop and modify marketing strategies that will be aligned to our corporate sales and marketing goals at D&L Freight Brokerage, LLC. In summary, D&L Freight Brokerage LLC will adopt the following marketing and sales strategies in order to be able to deliver our wide range of services;

  • Ensure that we introduce our freight brokerage business to major shipping and carrier industry. We will also formally introduce our business to major stakeholders in the industry here in Detroit – Chicago as well as round the United States of America
  • Throw a large party to announce the launch of our business in such a way as to generate interest and create awareness about our freight brokerage business
  • Advertise our freight brokerage business on local newspapers and business magazines as well as on radio and television stations
  • Engage in direct marketing for the benefit of our business
  • Ensure that our business is listed on online and offline (yellow pages) directories
  • Use social media platforms such as our Facebook page to market our business

11. Publicity and Advertising Strategy

Having the right publicity is very vital to our business and we intend to ensure that we deploy several strategies that will allow us have the right publicity that will positively promote the image of our business; especially as the industry we are in is a very competitive one. Our publicity strategies are aimed at not only penetrating the market and gaining a huge share but also ensuring that these actions allow us boost our bottom line.

Due to this, we intend to hire the services of a brand consultant that will help us draft strategies that will ensure that we positively communicate our brand to the public. The publicity strategies that we would use for our business will allow us grow our brand strongly here in Chicago and all around the whole United States of America as well. We intend to also adopt the use of technologies in communicating our brand to the target market.

Some of the publicity and advertising strategies we intend to use in growing our business at D&L Freight Brokerage, LLC are;

  • Using social media platforms such as Facebook, Twitter and Google Plus as well as other social media to effectively publicize our freights brokerage business
  • Ensuring that we install our billboards in strategic locations all over Detroit – Chicago
  • Distribute handbills and paste our fliers in conspicuous but strategic places
  • Place adverts in local newspapers, magazines as well as on radio and television stations
  • Engage in seminars, conferences, fairs and special events in order to network with others and gain prospective clients
  • Engage in relevant programs in our community

12. Our Pricing Strategy

Setting the price for intangible services can be very different from that of physical goods and products; however setting our own price will be determined on a whole lot of factors as we intend to conduct a research that will allow us know what price is right for us as well as affordable for our customers.

We will ensure that the price we set for our services are one that will cover our overhead and running costs and will also be one that is within the range of what our near competitors are offering.

However, in order to attract more customers and increase awareness for our business, we intend to offer a discount in our first three months of operations to all our customers. We have taken a thorough look into how this will affect our bottom line and after a careful study have found that even though our revenue for these three months might be affected a bit, we would not be running at a loss.

  • Payment Options

Because we understand that our customers are diverse, we at D&L Freights Brokerage, LLC have come up with different payment options. The different payment options we intend to offer all our customers are;

  • Payment via cash
  • Payment via check
  • Payment via bank draft
  • Payment via credit card
  • Payment via online payment portal

The above payment portal were chosen after deliberating on what would be suitable for us as well as our clients These payment options would work well for both parties without any hitches.

13. Startup Expenditure (Budget)

Every business requires capital in order to start up and run successfully. This is because there are a number of things that the capital is supposed to be spent on. Even though this is a service oriented business, there are certain things that are supposed to be in place such as having to lease a facility, payment of employees’ salaries and utility bills for a definite period of time, and other such necessities.

The areas where we therefore intend to use our generated capital on are;

  • Fees for registering and incorporating our freight brokerage business – $750
  • Obtaining of zonal and regulatory licenses and permits, as well as accounting software – $1,250
  • Insurance coverage (General liability and Workers Compensation) – $2,000
  • Marketing expenses for general brokerage firm activities as well as promotional activities to promote grand launching of D&L Freight Brokerage, LLC – $5,000
  • Cost of hiring reputable business consultants – $3,000
  • Operational costs for the first 6 months (employee salaries, utility bills) – $140,000
  • Leasing of office facility for a period of one year including renovations – $27,000
  • Cost of purchasing furniture, computers, printers, fax machines, phones – $10,000
  • Cost of launching a website – $1,000
  • Cost of our opening party – $5,000
  • Miscellaneous – $5,000

From the above break down, we would need the sum of $200,000 to be able to start up and successfully run our freight brokerage business here in New York City. It should be noted that the bulk of the above amount will be used to pay the salaries of employees for at least 6 months, as well as lease a facility from where we would operate our business from.

Generating Funding / Startup Capital for D&L freights Brokerage Business

D&L Freights Brokerage LLC, is a business owned and run by Dean and Linda James, two siblings with enough experience in the freights business. They have no plans as at now to have an external business partner, which is why they have decided to limit the sourcing of their capital to just three major sources.

The three areas where we intend generating our start-up capital from are;

  • Generate part of the start-up capital from our joint personal savings
  • Source for soft loan from close friends
  • Apply for loan from bank

N.B: We have been able to generate the sum of $50,000 from our joint personal savings and $25,000 from our close friends. We sought the sum of $125,000 from our bank, and after intense negotiation, we agreed that the loan will be repaid in 7 years with a 5% fixed interest rate. All the necessary documents have been signed and we have been told that the money will be credited to our account by the end of the week.

14. Sustainability and Expansion Strategy

Just like any other business, our freight brokerage is established to not only make profit but remain sustained for a long period of time which might lead to expansion. In order for us to achieve sustainability and expansion, we intend to ensure that we give quality services that will allow our customers remain loyal to us, we also intend to re-invest into our business as well as build a sound business structure that will allow us remain in business for as long as we want.

Customers are the lifeblood of any business and as such we intend to ensure that they are treated well in such a way as to not only make them repeat customers but also ones that will refer others to our business. According to statistics, it is more expensive to attract than retain customers, so we will do all we can to ensure that we not only meet but exceed the expectations of our customers in order to create a high customer satisfaction.

We not only have competent staff that will ensure that we attain customer satisfaction; we will also draft the right strategies that will ensure that we achieve this as well.

In order to ensure that the bottom line of our freight brokerage business is not only boosted but sustained, we will create multiple sources of income and then re-invest the earnings from these multiple sources back into our business. This will allow our business not to constantly seek for external funds by which to run itself but use the revenue it generates to sustain itself.

We are concerned about building a solid business structure and due to this, we intend to go the extra mile in ensuring that we source for and hire only competent and professional employees to handle the different roles that will be assigned to them in order to ensure that our goals and objectives are achieved.

We will ensure that our employees are well trained and receive continuous training that will not only enhance their skills but also increase productivity for our business. We also intend to ensure that our employees are well taken care of by making sure that they have a great welfare package that is better than what similar freight brokerage firms start-ups are offering. We know that if we engage these three measures suitably well, we would be able to sustain and expand our freight brokerage business.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

Related Posts:

  • How to Start a Freight Forwarding Business
  • How to Start a Freight Brokerage Company
  • Everything You Need to Know about Cargo or Freight Insurance
  • 50 Best Freight Forwarding Companies
  • What is a Freight Forwarding Company? How Does It Work?
  • Freight Forwarder vs Broker vs Dispatcher: What is the Difference?
  • How Do Freight Dispatchers Get Paid? [How Much Do They Make]

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Logistics Business Plan

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Both literally and symbolically, logistics businesses are the wheels of the whole global economy. As commodities go from supplier to customer, the transportation and logistics industry plays a crucial role in maintaining the American economy. So, the industry is as rewarding as important.

Need help writing a business plan for your logistics business? You’re at the right place. Our logistics business plan template will help you get started.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Logistics Business Plan?

Writing a logistics business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

Market opportunity:, logistics services:, management team & sales strategies:, financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

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Plans starting from $7/month

logistics brokerage business plan

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

  • Freight forwarding: These companies transport goods from one place to another for big companies.
  • Heavy haulage logistics: These types of companies specialize in transporting heavy goods.
  • Courier and delivery services: They deliver goods at local and regional levels for companies and individuals.
  • Reverse logistics: These businesses are experts at handling the processes involved in sending products back to the manufacturer from the client.
  • Describe the legal structure of your logistics company, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, if you own a reverse logistics type, then you need to choose the location where people buy products mostly online.

Market size and growth potential:

Competitive analysis:, market trends:, regulatory environment:.

Here are a few tips for writing the market analysis section of your logistics business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the logistics services your business will offer. This list may include services like.

  • Transportation
  • Warehousing
  • Distribution
  • Freight forwarding
  • Customs brokerage
  • Packaging and crating
  • Tracking and monitoring, and any other services you plan to offer

Describe each service:

Additional services:, quality control:.

In short, this section of your logistics plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For example, excellent customer service, timely delivery, packaging, etc.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your logistics business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your logistics business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your logistics business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

  • It should include, key executives(e.g. COO, CMO.), senior management, and other department managers including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your logistics services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your logistics business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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This logistics company business plan will provide an idea for writing a successful plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our logistics business plan pdf .

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Frequently asked questions, why do you need a logistics business plan.

A business plan is an essential tool for anyone looking to start or run a successful logistics business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your logistics company.

How to get funding for your logistics business?

There are several ways to get funding for your logistics business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your logistics business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your logistics business plan and outline your vision as you have in your mind.

What is the easiest way to write your logistics business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any logistics business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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98 Top Logistics Startups & Companies (Moscow)

logistics brokerage business plan

Avtoplanshet

Service that provides taxi passengers with a free tablet during the ride and advertisers get access to a new audience Based out of Moscow, Moscow City, Russian Federation

Twitter | Facebook | Linkedin ‍

Learn more about their finances on Crunchbase

R Group is a cargo, freight and logistics agency. Based out of Moscow, Moscow City, Russian Federation

United Europe Group

United Europe Group provides distribution, logistics, retail, development, and production services of perfumery and cosmetic products. Based out of Moscow, Moscow City, Russian Federation

Dilex offers a IT-platform for building effective transport logistics by cargo owners and carriers. Based out of Moscow, Moscow City, Russian Federation

Service for automatic online-stores logistics Based out of Moscow, Moscow City, Russian Federation

Beluga Projects Logistic

Beluga Projects Logistic is a logistics & transportation agency offering freight, warehouse logistics, outsourcing & consulting services. Based out of Moscow, Moscow City, Russian Federation

East-West company is a supplier of restaurants and confectionery industries. Based out of Moscow, Moscow City, Russian Federation

M&TM Freight

M&TM Freight offers local and international freight forwarding services. Based out of Moscow, Moscow City, Russian Federation

ZTM Logistic

ZTM Logistics as providing transportation delivery packing industries. Based out of Moscow, Moscow City, Russian Federation

MultiRoad is a digital logistics service company that offers freight forwarding, multimodal container logistics and transportation services. Based out of Moscow, Moscow City, Russian Federation

MUST Insurance

MUST Insurance is an insurance firm which provides logistics based carrier liability, driver accident, and cargo insurance products. Based out of Moscow, Moscow City, Russian Federation

Courier Service Express

Courier Service Express is a logistics company. Based out of Moscow, Moscow City, Russian Federation

FINDOSTAVKA

FINDOSTAVKA is 1st marketplace broker for the delivery of legally significant financial documents in Russia Based out of Moscow, Moscow City, Russian Federation

ROMAX FINE ART

Specialist White Glove Logistics Focused on High Value Furniture, Artwork and Antiques Based out of Moscow, Moscow City, Russian Federation

AAA Cargo offers railway, air, sea transportation and temperature-sensitive freight solutions for pharmaceuticals and clinical trials. Based out of Khimki, Moscow City, Russian Federation

Providing cloud fulfillment automation for small and mid-sized ecommerce companies. Based out of Moscow, Moscow City, Russian Federation

B2CPL is a logistics firm that provides cash service, courier delivery, packaging, and other services to e-commerce companies. Based out of Moscow, Moscow City, Russian Federation

Vig Trans offers international logistics, customs clearance, and legal support for foreign trade activities services. Based out of Moscow, Moscow City, Russian Federation

Transsertico

Transsertico is a freight company that offers customs clearance, cargo, logistics, certification, and foreign trade outsourcing services. Based out of Moscow, Moscow City, Russian Federation

UTLC ERA specializes in cargo transportation and logistics services. Based out of Moscow, Moscow City, Russian Federation

Fastdo offers an express delivery service in moscow that takes 90 minutes. Based out of Moscow, Moscow City, Russian Federation

CityVans provides transportation services for the packaging, labeling, and delivery of goods. Based out of Moscow, Moscow City, Russian Federation

Svetlana-K provides transportation, logistics, project management, and consulting services. Based out of Moscow, Moscow City, Russian Federation

Antares Trading

Antares Trading specializes in freight, warehouse, import, export, and trade services as well as provides transport and logistics solutions. Based out of Moscow, Moscow City, Russian Federation

Gruzhunter is a logistics company that provides local and regional transportation through cargo services. Based out of Moscow, Moscow City, Russian Federation

Gulliver & Co International

Gulliver & Co International is a management consulting firm that offers logistics, legal, IT, financial, and personnel management services. Based out of Moscow, Moscow City, Russian Federation

Rail Garant

Rail Garant offers transportation of goods, liquid cargo, cars, and construction materials through railways of the Russian Federation. Based out of Moscow, Moscow City, Russian Federation

Deliverator

SaaS for managing mobile workforce Based out of Moscow, Moscow City, Russian Federation

Garpix provides cargo space planning system inorder to distribute cargo in a container, truck on a pallet in 3D mode. Based out of Moscow, Moscow City, Russian Federation

LCM Express

LCM Express offers transportation, logistics, and courier service. Based out of Moscow, Moscow City, Russian Federation

ArmPack is a decentralized eco-system designed for protection against forgery. Based out of Moscow, Moscow City, Russian Federation

Major provides logistics, transportation, shipping, terminal handling, and cargo insurance services. Based out of Moscow, Moscow City, Russian Federation

Freight One

Freight One is a provider of cargo transportation services. Based out of Moscow, Moscow City, Russian Federation

STA Logistic

STA Logistic is a logistic and supply chain company. Based out of Moscow, Moscow City, Russian Federation

RFID Engineering

RFID Engineering develops and markets RFID solutions for various industries such as warehouse, production, logistics, and inventory control. Based out of Moscow, Moscow City, Russian Federation

KPD-Cargo is a logistics services provider based in Moscow. Based out of Moscow, Moscow City, Russian Federation

S2B Group is a web services providing firm that offers software services for automation of transport logistics and freight management. Based out of Moscow, Moscow City, Russian Federation

Traft is a logistics and cargo transportation firm that provides warehousing, audit services in transportation, and software solutions. Based out of Moscow, Moscow City, Russian Federation

Free Lines is a transportation and logistics company that imports clothes and furniture to various international destinations. Based out of Moscow, Moscow City, Russian Federation

BIOCARD is a pharmaceutical and logistics company. Based out of Moscow, Moscow City, Russian Federation

Sendie is a platform which offers people to ship goods, parcels and deliver them in flexible and affordable prices. Based out of Moscow, Moscow City, Russian Federation

Take'N'Go

Take'N'Go is a courier service company. Based out of Moscow, Moscow City, Russian Federation

dropnship.ru

Dropshipping online platform for suppliers. They receive a new sales channel, online stores and don't carry warehouse and logistics costs. Based out of Moscow, Moscow City, Russian Federation

Logistic tools

Logistics Tools provides a route planning & vehicle management software for the logistics industry. Based out of Moscow, Moscow City, Russian Federation

NAWINIA is a logistics and supply chain management company. Based out of Moscow, Moscow City, Russian Federation

Transport Development

Transport Development is a cargo, and freight service company. Based out of Moscow, Moscow City, Russian Federation

First Open-Community Logistics Platform Based out of Moscow, Moscow City, Russian Federation

WelShip LLC

WelShip.com is a free service that helps you find a carrier for your shipment. Based out of Moscow, Moscow City, Russian Federation

RTL is a provider of logistics and freight services. Based out of Moscow, Moscow City, Russian Federation

Extremely safe electric air vehicle (VTOL) Based out of Moscow, Moscow City, Russian Federation

Global Logistic Projects

Global Logistic Projects provides warehouse logistics and customs clearance services. Based out of Khimki, Moscow City, Russian Federation

Filuet provides professional contract logistics and BPO solutions to help foreign companies expand into the emerging markets. Based out of Moscow, Moscow City, Russian Federation

Russian Logistic Service

Russian Logistic Service provides full range of logistics services transportation, warehousing, custom clearance, certification, consulting. Based out of Moscow, Moscow City, Russian Federation

STS Logistics

STS Logistics provides warehouse logistics, forwarding and outsourcing services. Based out of Moscow, Moscow City, Russian Federation

Irbis is a supplier of Rescue equipment and machinery. Based out of Moscow, Moscow City, Russian Federation

Sovtransavto

Sovtransavto offers logistic and transport services, warehousing, insurance, cargo processing, and affiliated legal solutions. Based out of Moscow, Moscow City, Russian Federation

TENEX supplies nuclear fuel cycle and uranium products along with compliance and logistics services. Based out of Moscow, Moscow City, Russian Federation

UAV, drones, turbogenerators Based out of Moscow, Moscow City, Russian Federation

Mosgortrans

Mosgortrans is a transportation service provider company operating bus and electrical bus networks in Moscow. Based out of Moscow, Moscow City, Russian Federation

JSC Belomortrans

JSC Belomortrans offers trucking, air, sea, river and rail transportation, and warehousing services. Based out of Khimki, Moscow City, Russian Federation

CUBQ Transport and Logistics

CUBQ Transport and Logistics offer project transportation, bulky transportation and general cargo transportation services. Based out of Moscow, Moscow City, Russian Federation

Orfe is a 4 PL provider that offers comprehensive pharmaceutical and para-pharmaceutical logistics and warehouse services. Based out of Moscow, Moscow City, Russian Federation

Nipigas offers project management, equipment procurement, logistics, construction management, pre-commissioning, and documentation services. Based out of Moscow, Moscow City, Russian Federation

Pola Tech is a maritime company specializing in SaaS-based subscription solutions for voyage, deals, and fleet management Based out of Moscow, Moscow City, Russian Federation

INIER operates in the field of freight transportation to services on organization of transportation by air, road, rail, river. Based out of Moscow, Moscow City, Russian Federation

VVP Group deals with the distribution, logistics and warehousing of mobile phones, tablets, modems and related accessories. Based out of Khimki, Moscow City, Russian Federation

AI Eye is a driver monitoring app that automatically detects distracted driving and fatigue Based out of Moscow, Moscow City, Russian Federation

GetMeNow is a same-day delivery platform that enables its users to get products delivered in less than 90 minutes. Based out of Moscow, Moscow City, Russian Federation

Aviazapchast JSC

Aviazapchast is a foreign trade company specializing in the supply and after-sales service of domestic civilian & dual-use aircraft abroad. Based out of Moscow, Moscow City, Russian Federation

Volga-Dnepr Group

Volga-Dnepr Group is an air cargo company that provides transporters and scheduled cargo operations services. Based out of Moscow, Moscow City, Russian Federation

Pingdelivery

Collaborative Last-mile Delivery Platform. Get last-mile delivery seamlessly integrated with your business. Based out of Moscow, Moscow City, Russian Federation

SPSR-Express

Offers a broad range of services in relation to express delivery of documents, mail and cargo all over Russia and abroad Based out of Moscow, Moscow City, Russian Federation

The market-leading private Courier, Express and Parcel (CEP) operator in Russia Based out of Moscow, Moscow City, Russian Federation

Unitrade offers cargo, freight, and logistics services. Based out of Moscow, Moscow City, Russian Federation

Tablogix is an international logistics operator. Based out of Moscow, Moscow City, Russian Federation

Russian Container Company

Russian Container Company is involved in the container transportation such as railway logistics and also offers lease of freight cars. Based out of Moscow, Moscow City, Russian Federation

Rolf Group is a key automotive market player, importing and retailing of foreign cars with a full range of logistics services. Based out of Moscow, Moscow City, Russian Federation

United Shipbuilding Corporation

United Shipbuilding Corporation unites shipbuilding, repair, and maintenance subsidiaries in western and northern Russia Based out of Moscow, Moscow City, Russian Federation

MEGAPOLIS Group

MEGAPOLIS Group is a group of companies engaged in the distribution and logistics of tobacco products and other fast moving consumer goods. Based out of Moscow, Moscow City, Russian Federation

PickPoint operates the largest network of automated parcel lockers for “last mile” parcel delivery in Russia with over 2,000 locations Based out of Moscow, Moscow City, Russian Federation

GRUZOBZOR offers a cloud-based freight and truck matching service for b2b logistics. Based out of Moscow, Moscow City, Russian Federation

OTEKO Group

Asset-heavy multi-commodity logistics specialist active in CIS, Turkey and Europe with c. 3000 employees Based out of Moscow, Moscow City, Russian Federation

LookBox Pro

LookBox is an online style retailer of apparel using personal shoppers. Based out of Moscow, Moscow City, Russian Federation

Dakaitaowa is an exporting company. Based out of Moscow, Moscow City, Russian Federation

MOVER develops mobile logistics solutions for businesses and ordinary citizens. Based out of Moscow, Moscow City, Russian Federation

Tochka Rosta

Automates manual operations in sales and logistics: issuesand sends invoices, controls the payment terms and receipts. Based out of Moscow, Moscow City, Russian Federation

Box2Box provide excellent software for working with orders, as well as help with the API-integration! Shopkeepers. Based out of Moscow, Moscow City, Russian Federation

ExpressRMS creating an e-commerce service that takes care of all order processing issues. Based out of Moscow, Moscow City, Russian Federation

ABW Dynamics

ABW Dynamics provides solutions that enables private car owners to track where the car is. Based out of Moscow, Moscow City, Russian Federation

Transneft is a Russian state-owned transport monopoly. Based out of Moscow, Moscow City, Russian Federation

Learn more about their finances on Crunchbase ‍

GroozGo is online trucking service that instantly matches and connects shipments with loads with full responsibility for cargo safety. Based out of Moscow, Moscow City, Russian Federation

Service SaveTime provides delivery service of goods to customers. Based out of Moscow, Moscow City, Russian Federation

QB is a self-storage facility for individuals and businesses. Based out of Moscow, Moscow City, Russian Federation

Fura is a digital transportation provider. Based out of Moscow, Moscow City, Russian Federation

Deliver is a digital B2B platform that organizes cargo transportation by providing large shippers with access to private carriers. Based out of Moscow, Moscow City, Russian Federation

Go Lama Go is a  Groceries delivery service. Based out of Moscow, Moscow City, Russian Federation

Beri Zaryad

Beri Zaryad provides powerbank sharing service. Based out of Moscow, Moscow City, Russian Federation

Checkbox is a packaging supplies & service centre in Moscow. Based out of Moscow, Moscow City, Russian Federation

Stay up to date with freight news.

Recent stories.

logistics brokerage business plan

5 Top Logistics Startups & Companies (Petah Tiqva)

Petah Tiqva is home to a range of established and new Logistics companies. With a strong foundation & a maturing regulatory space Petah Tiqva offers a wide range of opportunities for Logistics companies. This list aims to showcase some of the top Logistics companies and startups in Petah Tiqva focusing on companies with great track records, innovative products or huge future potential.

logistics brokerage business plan

5 Top Logistics Startups & Companies (Stamford)

Stamford is home to a range of established and new Logistics companies. With a strong foundation & a maturing regulatory space Stamford offers a wide range of opportunities for Logistics companies. This list aims to showcase some of the top Logistics companies and startups in Stamford focusing on companies with great track records, innovative products or huge future potential.

logistics brokerage business plan

5 Top Logistics Startups & Companies (Broomfield)

Broomfield is home to a range of established and new Logistics companies. With a strong foundation & a maturing regulatory space Broomfield offers a wide range of opportunities for Logistics companies. This list aims to showcase some of the top Logistics companies and startups in Broomfield focusing on companies with great track records, innovative products or huge future potential.

MOSCOW - RUSSIA

Light cargo llc.

Sheremetyevo, Sheremetyevo 2 Airport, Business Centre 510/3, Khimki, 141400 Moscow, Russia

  • Phone: +7 495 980-25-34
  • Fax: +7 495 980-25-34
  • email: [email protected]
  • web: www.lightcargo.ru

Company Profile

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To: LIGHT CARGO LLC

Enter the security code:

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Directory of Freight Forwarders, Cargo Agents, Shipping Companies, Air, Ocean, Land, Logistics and Transportation Brokers

IMAGES

  1. A Sample Logistics Company Business Plan Template

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  2. Logistics Business Plan Template

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  3. Business Plan Examples For Logistics

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  4. Craft Your Perfect Logistics Agency Business Plan with a Sample Example

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  5. 10+ Logistics Business Plan Templates in Google Docs

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  6. Craft a Winning One-Page Logistics Brokerage Plan

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VIDEO

  1. The Role of Freight Brokerage in Logistics

  2. Start a freight brokerage business

  3. Smart Shipping Strategies: Unlock Efficiency and Cost Saving in Logistics

  4. Freight Brokerage Business Planning

  5. How to Get Customers in Logistics in 2023

COMMENTS

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    Freight Broker Business Plan Template You've come to the right place to create your business plan. We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their freight broker companies.

  2. Freight Broker Business Plan

    November 4, 2022 Freight Broker Business Plan As the name implies, a freight broker business is the link between freight shippers and carriers. As a freight broker, you will receive requests from companies that need goods shipped and match them to carriers for transport. But how do you make that happen?

  3. Freight Broker Business Plan Template [Updated 2024]

    A business plan provides a snapshot of your freight broker business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

  4. A Comprehensive Guide to Start a Freight Brokerage Business

    September 1, 2023 by Acey A Gaspard Main Sections In This Post Steps To Starting A Freight Brokerage Business Points to Consider Knowledge Is Power Featured Video Discover a comprehensive step-by-step guide to kickstart your freight brokerage business. This post offers insights, examples, and samples as starting points.

  5. How to Write Freight Brokerage Business Plan? Guide & Template

    A freight brokerage business plan serves as a roadmap for entrepreneurs looking to establish and operate a successful freight brokerage company. It outlines the objectives, strategies,...

  6. Freight Brokerage Business Plan: A Step-by-Step Guide (2024)

    Download Template Create a Business Plan With globalization and the growth of eCommerce, the freight business is growing faster than ever. And with increased reliability on deliveries and convenient payment options, this mode of buying isn't about to slow down anytime soon.

  7. Master Logistics Brokerage: Write a Winning Business Plan in 9 Steps!

    Home Step Step Step Welcome to our blog post on How To Write a Business Plan for Logistics Brokerage in 9 Steps: Checklist. With the logistics industry experiencing rapid growth in the United States, it's crucial for aspiring entrepreneurs to have a solid plan in place to succeed in the competitive brokerage market.

  8. Freight Brokerage Business Plan Example

    Executive Summary Silicon Freight Brokers (SFB) is a specialized freight broker service located in Hood River, OR. The company has been set up as an Oregon C Corporation by the owner, Steve Tookarefol. SFB's objective is to become the premier silicon chip freight broker, increasing their client base by 20% a year. Freight Brokers and Silicon Chips

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    These plans can be read fully online, and are available, along with 550+ sample business plans, in LivePlan. Freight Brokerage Business Plan (Full Plan Online) Silicon Freight Brokers (SFB) is a specialized freight broker service whose objective is to become the premier silicon chip freight broker, increasing their client base by 20% a year.

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    Here are the elements of a strong freight broker business plan. 1. Executive Summary. The executive summary highlights the critical information from the following sections and is often written last. The goal of the executive summary is to engage the reader with a compelling snapshot of each section. It Helps readers quickly understand what your ...

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    In the dynamic world of logistics, freight brokers play a crucial role in connecting shippers with carriers to ensure the smooth transportation of goods. ... Jet's Freight Team may be able to answer any questions you have about building your freight broker business plan, feel free to call us at (855) 470-3773. If you're ready to apply for ...

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    A logistics brokerage business plan template is a pre-designed document that outlines the key aspects of starting and operating a logistics brokerage business. It includes sections such as executive summary, market analysis, marketing and sales plan, financial projections, and more. Having a business plan is essential for securing funding ...

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    2.1 The Business Carry On will be a freight broker startup started by Harry Doofenshmirtz. The startup will aim to provide freight brokerage services to various producers and distributors around Newark, New Jersey. The business will ensure that the shipment from shippers is adequately handled and delivered by the Cargo company.

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    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a logistics business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of logistics company that you documented in your company overview.

  16. Freight Broker Business Plan [Sample Template]

    1. Industry Overview The freight industry is one that is valued at a $123 billion even though there are no dominant companies holding a high market value in this industry. The growth for this industry has been projected at 5.3% between the periods of 2011 to 2016.

  17. Logistics Business Plan Template (2024)

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  19. Best Logistics Companies in Moscow

    Logistic services. Visit website. MST Shipping Service LLC was founded in 1991 and still remains one of the leaders in the field of transport services in Russia. During our work, we have gained extensive experience in transportation, and therefore we will always find for you the most reliable, convenient and economical way to deliver cargo.

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    Logistics companies have been making some huge strides over the last year with innovations driven by both established players and startups entering the scene. With an impressive 6.5% CAGR and an expected value of $12,975 billion by 2027 it is a huge industry ripe for growth. Moscow is home to a range of established and new Logistics companies.

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