best research paper in marketing

Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice.JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS. by Shalene Gupta. Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners. 1.

A Journal of Marketing Research study finds that a moderate degree of copying in fast fashion may actually help increase the popularity of high-end (luxury ... Harms, Hoekstra, and Bijmolt Win 2022 Journal of Interactive Marketing Best Paper Award The winners of the 2022 Best Paper Award are Bianca Harms, Janny C. Hoekstra, and Tammo H. A ...

Developing and executing marketing strategy is central to the practice of marketing. Recent reports regarding the top challenges facing marketers (Table 1) reveal numerous questions within the domain of marketing strategy including: (1) how to create organizational structures that better enable development of marketing strategies that help navigate and adapt to changing customer and firm needs ...

We believe that, over the next 10 to 20 years, future marketing strategy research will build on the extant literature by deepening our understanding of why and when marketing matters (Section 4.1), improving methodology with the availability on new data and better models (Section 4.2), and shifting its focus to keep pace with emerging issues (Section 4.3).

Clickstream analysis is widely used for market research purposes (e.g., Moe & Fader, 2004) and Bucklin and Sismeiro (2009) have provided a review of advantages and limitations of such data for research purposes and how best to leverage them. Another rich source of data is from social interactions in social networks.

The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing ...

This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions.,The 100 most influential marketing academic papers published between 2018 and 2022 were identified and scrutinized through a bibliometric ...

Developing (D3) Market Environments; Managing Business and Innovation in Emerging Markets; and Generalizations in Marketing: Systematic Reviews and Meta Analyses.1 These efforts primarily sought to expand our research scope to include substantive or managerially impactful papers from different domains of the marketing discipline and geographi-

SCImago Journal Country & Rank SCImago Institutions Rankings SCImago Media Rankings SCImago Iber SCImago Research Centers Ranking SCImago Graphica Ediciones Profesionales de la Información. Scimago Journal & Country Rank. menu. ... Journal of Marketing Research: journal: 7.415 Q1: 192: 71: 180: 4405: 1511: 177: 6.13: 62.04: 4: Journal of the ...

Abstract. Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many ...

Explore the latest full-text research PDFs, articles, conference papers, preprints and more on MARKETING RESEARCH. Find methods information, sources, references or conduct a literature review on ...

The International Journal of Market Research (IJMR) publishes original research addressing key challenges in market research and insight. Since its founding in 1958 IJMR has been at the forefront of the development of new research methods, … | View full journal description. This journal is a member of the Committee on Publication Ethics (COPE).

This section synthesizes the existing literature focusing on digital and social media marketing and discusses each theme listed in Table 1 from a review of the extant literature. Studies included in this section were identified using the Scopus database by using the following combination of keywords "Social media", "digital marketing" and "social media marketing".

Introduction. It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research in marketing.. Presently, a special issue titled, "Marketing to the poor, disadvantage and marginalized consumers: A global perspective" guest edited by Ramendra Singh and Saravana ...

The healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, and economics (Wood 2018; Iacobucci 2019).Even though marketing and consumer researchers with both quantitative and qualitative orientations have recently joined forces to tackle these ...

The second paper by Sara Hamed and Sara El-Deeb investigates effects of cash on delivery system on the growth of e-commerce in an emerging market. The authors propose a conceptual model and then empirically test it. The authors collected data via survey research from a sample of 365 consumers in Egypt. A key result of the research study is that ...

Explore the latest full-text research PDFs, articles, conference papers, preprints and more on MARKETING ANALYTICS. Find methods information, sources, references or conduct a literature review on ...

Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you're still confused about which area, you'd like to work with, we suggest you consult your advisor for some additional help.

Survey research methodology is widely used in marketing, and it is important for both the field and individual researchers to follow stringent guidelines to ensure that meaningful insights are attained. To assess the extent to which marketing researchers are utilizing best practices in designing, administering, and analyzing surveys, we review the prevalence of published empirical survey work ...

The effect of social media on buying choices. Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.

If you are looking for some general, non-specific research topic, the following 50 topic ideas can prove valuable to you. The Relation Between Brand Awareness and Repeat Purchases. Components That Help Improve Brand Performance. Marketing and Company Reputation: The Best Strategies to Use.

The study stated that real-time responsiveness is their top barrier to supply chain success, cited by 40% of respondents, followed by meeting customer demands on time (34%). It is clear from the ...

Data, Featured Articles, Local Market Insights, Research Blog. Mar 21, 2024 Hannah Jones ... Market: Best Week Start Date: Listing Price vs Start of Year:

This is why preventing the damage in the first place is so important. A NASA map shows the path and time of the solar eclipse on April 8. No sunglasses, and beware of fake eclipse glasses. The first thing to know is sunglasses will NOT protect your eyes from looking at the eclipse. "Some people mistakenly think putting on very dark sunglasses ...

Key takeaways. Cocoa prices are rising due to a global supply shortage, chronic underinvestment in cocoa farms and investor speculation. Chocolate brands are grappling with the impact of higher cocoa costs, and this is resulting in price hikes and shrinkflation. J.P. Morgan Research projects cocoa prices will come down slightly over the medium ...

To make this screen of top stocks to watch in the top-ranked industries, each company must meet the following criteria: Industry group rank : from 1 to 20 (on IBD's 197 industries list). Composite ...

That means for the first time ever, Trump joined the ranks of the world's wealthiest 500 people on the Bloomberg Billionaires Index, with a fortune of $6.5 billion. "We have a great company ...

Getty Images. The economy is flashing a recession warning that has only been wrong once in the last 120 years. The ECRI's Leading Economic Index has started to decline in the past year, top ...