How To Start Gym Business In India? [Setup Cost, Business Plan]

How to start a gym from scratch, gym business plan.

  • Is fitness your passion? Has it driven your lifestyle in such a manner that you're ready to take your journey to the next step?
  • Then this blog is curated just for you fitness entrepreneurs. Starting any business is never a piece of cake, and with wrong or misleading strategies, many fall apart even before booming properly.
  • With the dawn of the Pandemic, from millennials to Gen-Z every individual has drastically turned their focus towards building their immunity, dietary preferences, and overall maintaining their health.
  • Gyms in India have become a necessity instead of luxury or show off.
  • A commercial gym can easily turn into a flourishing business for people with passion and an entrepreneurial drive.
  • Follow these steps and understand about gym business plan in India.

Step 1- Finalise An Area/Locality

  • A gym's success is strongly dependent on the type of location you're starting your venture at.
  • If you are opening your business near the residential colonies and commercial areas, your business will be easily leading to substantial profits from the first month of its inception.
  • But if you choose a locality that is not prominent or well-known to the customer's eye or lacks an easy reach, your business is doomed to failure.
  • Always pick a place with a decent or more crowd whilst keeping in mind public accessibility.

Step 2- Have A Solid Business Plan

  • If you are funding the entire business with your own money or from a family member, you wouldn't be in the mandatory rule for this step.
  • But if you are asking for bank loans or pitching to potential investors, you need a solid business proposal.
  • According to market analysis, a gym opening cost in India can range from anywhere between 5 lakh to 10 lakh rupees.
  • And any big business investor wouldn't be agreeing to give out money without a sound business plan ready, so plan it beforehand.

Step 3- Obtain All Licenses

  • Every business has to be compulsorily registered officially and adhered to all governing laws.
  • From building permits, tax procedures, and initial investment-related licenses.
  • If you are adding numerous amenities like an indoor pool for swimming, water aerobics along with side separate spaces or floors for spa, steam, sauna, and locker rooms, all things have to be permitted legally.
  • Gyms are also a place where injuries or mishaps can be occasionally inevitable, hence, opting independent contractors and well-balanced business insurance might help avoid major damage. You should also fulfil your GST registration to avoid indirect taxation and manage your invoices.

business plan for gym in india

Step 4- Hire Certified Trainers

  • The ability of your fitness center is defined by the presence of trainers on-site.
  • It is a crucial part where you should not skim.
  • A certified trainer will not only bring authenticity but will increase the quality and word of mouth marketing for your gym.
  • The trainers' industrial experience will help you gain better insights into the gym business.
  • Consider hiring trainers who have obtained either of these certifications below-
  • GFFI (Gold's Gym Fitness Institute)
  • BFY Sports & Fitness
  • CBT (Certified Bodybuilding & Gym/Personal Trainer)
  • IAFT (Indian Academy of Fitness Training)
  • A trainer cost for standard gyms starts from 15,000 and ranges up to 1 lakh rupees depending on their qualification and experience.

Step 5- Get The Right Equipments

  • This is something that comes first into our mind when planning to open a gym.
  • Installing the correct equipment for your gym should be on your priority list.
  • You have to consider the member's safety, modern technologies, and timely maintenance.
  • To set up any standard equipment, the costing can range from anywhere between 3,00,000 to 40,00,000 lakh rupees.
  • Additional spaces need extra props and pricing will vary with times escalating.
  • Some commonest equipment needed to start a gym include- Treadmills, Stationary biCycles, Free weights, yoga mats, Bosu balls, Cable pulleys, weight benches, Dumbbell/Kettlebell sets, Ellipticals, Aerobic Steppers, Stair-master and abdominal crunchers.

business plan for gym in india

Step 6- Invest In Interiors

  • Just hanging a couple of motivational posters around the normal rented space never does the trick.
  • It looks pretty dull and doesn't let out a vibe that you initially want your crowd to feel.
  • Your passion and motive with the gym should reflect on its interiors.
  • This is a long-term investment and will go positively in attracting potential members during the initial phase.
  • Research styles, designs, matching equipment, good-quality speakers, and more during purchase.

Step 7- Offer Member-Friendly Incentives

  • Nowadays, just offering standard gym packages doesn't do the trick.
  • Many gym owners offer amazing additional activities that range from physiotherapy to fat loss.
  • This will give the customers an array of options to pick from or customize their packages hence, adding up to your profits.
  • Today's gyms offer numerous activities like- Pilates, Yoga, circuit training, aerobics, Zumba, resistance training, high-intensity cardio workouts, and many more.
  • Consider adding these for a much vivid and engaged crowd.

Step 8- Promotion & Marketing

  • People are always on the lookout for something different, unique, exciting, and reasonably priced packages for their workouts.
  • You can promote your venture by running multiple campaigns from fitness activities, demo classes, attractive discounts, and customised goodies(merchandise, bags, etc.)
  • One can also lure potential members with attractive annual packages or combined additional activity+ facility packs along with special discounts like-bring your buddies, family, and more.

Step 9- Opt For Franchise

  • If you are passionate yet feeling overwhelmed at the idea of beginning everything from scratch, lookout for a franchise .
  • A renowned brand ownership will take care of most of your above steps from legal permits to good locations.
  • Otherwise, you can also go for a franchise of a mediocre or decently performing gym chain, to learn the mechanics of running a gym.
  • With restrained possibilities of failure , it will help you avoid any big inciting losses for the future.

business plan for gym in india

Step 10- Staff & Maintenance

  • For any and every gym you would be requiring-

👩🏻‍💻 Receptionist

🧑🏻‍🔧 Cleaning personnel

💁🏻‍♂️ Sales Rep

🧑🏻‍🌾 Housekeeping

🤸🏻‍♀️ Special Trainers

👨🏻‍⚕️ Doctors if providing Physiotherapy

🧑🏻‍🏭 Service Technicians

  • On an average monthly basis, the charge for staff and maintenance of gym equipment could range anywhere from 40,000 to 80,000. Plan as per needs.

Write in the comments section below if you found these tips helpful for how to grow gym business in India.

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business plan for gym in india

Q. Is gym a profitable business in India?

Ans: 1. The profitability of a gym depends on the locality and affordability in which you build up your gym. 2. For example, if you have invested around 50 lakh rupees, your annual turnover would turn approx. 15 lakhs that will include- rent, taxes, staff maintenance, etc.

Q. How much does a gym owner make in India?

Ans: 1. Some gyms work on the owner earning money on commission per client. 2. While owners who have their gym stationed in a posh locality tend to earn a handsome amount per month that could go in lakhs.

Q. Is a gym a good business to start?

Ans: 1. Apart from a good amount of investment, an ample amount of patience is needed in the initial stages to gain profitability in the gym business. 2. A premium quality gym with modern types of equipment and the latest technology can easily turn your profits double in no time.

Q. How much does a gym cost to open?

Ans: 1. Any commercial gym setup cost in India can range up to anything from 5 lakh rupees to 50 lakhs easily. 💰 2. It all depends on the size, style, and locality of your fitness center.

Q. What is the salary of a gym trainer?

Ans: The salary of a gym trainer in India depends on the following factors-

  • Experienced- 40,000 to 1,00,000 rupees 💸
  • Fresher- 15,000 to 25,000 rupees 💴
  • Special Certification- Starting from 60,000 rupees 💷

Q. How much does gym equipment cost in India?

Ans: 1. The gym equipment cost in India depends on the quality and brand of products you choose. 2. Modern gears can cost easily in lakhs while old school or even second-hand pieces will be cheaper. 3. Gym equipment including cardio machines cost around 2 to 3 lakhs approx. in India.

Q. What do gym owners struggle with?

Ans: In the beginning stages, gym owners struggle with-

  • Getting new clients
  • Managing staff
  • Being self-motivated
  • Trainer conflict
  • Financial tracking/profits
  • Staff management

Q. How much space is needed for a gym?

Ans: 1. It all depends on the number of clients coming in every day, you have to take care of. 2. For example, if you have approx. 200 people dropping in every day around 2000 square feet is needed for everything. 3. Your spaces will include- cardio space, free workout space, machine area, and weights area.

Q. How many members does an average gym have?

Ans: On average, small to large gyms with franchises have over 1000 members.

Q. Is it better to lease or buy gym equipment?

Ans: 1. This decision is solely based on your financial budget. 2. If you purchase your equipment, you are bound to pay more in the beginning but will stay with you in the longer term as a safer investment. 3. While in terms of renting or leasing equipment, you might pay less initially but eventually, you would be spending more on rent and maintenance. 4. Hence, leasing won't incur many profits or prove to be a valuable asset.

Q. What's the difference between a gym and a fitness center?

Ans: Gyms are mostly indoors and have a specific set of equipment to work out with.

While fitness centers include a variety of activities that focus more than muscle development like-

💃🏻 Aerobics

🤽🏻‍♀️ Outdoor exercises

🤹🏻‍♀️ Circuit training

🤸🏻 Kickboxing

👯‍♂️ Stepper classes

🏋🏻‍♀️ Resistance training

Q. What age group uses the gym the most?

Ans: The commonest age group that join the gyms start at the tender age of 16 and range up to 70.

Q. How much does it cost to furnish a gym?

Ans: 1. Generally, in a budget gym furnishing costs can go up to 30,000 rupees. 2. While posh gyms tend to spend lakhs of rupees on interiors for the contemporary upgrade.

Q. What does a gym include?

Ans: Any basic gym will include the following items-

  • Cardio machines- treadmill, cycles, CrossFit, ellipticals, etc.
  • Dumbbells/Barbel and weight areas
  • Free workout area
  • Machinery equipments
  • Small reception or office area

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Sukanya Mukherjee

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How To Open A Profitable Gym Business in India

By Somil Mathur

4th Dec, 2023

How To Open A Profitable Gym Business in India

If you're an aspiring entrepreneur aiming to kickstart your own gym business but unsure where to begin, you've landed in the perfect spot! This blog is your gateway to deeper insights into the financial, legal, and fundamental aspects of opening a gym venture in India.

And if this is your first encounter with us, allow us to introduce ourselves as PropReturns , India's foremost online commercial real estate marketplace. Whether you're in the market for buying, renting, or selling commercial properties, we've got you covered. Our expertly crafted blog promises to address every query, leaving no stone unturned as we guide you on this entrepreneurial journey.

Let's dive in!

Understanding The Gym Business Landscape in India

1.1 the booming fitness industry - an overview.

The COVID pandemic has shifted attitudes towards wellness and fitness. People are recognising the importance of a healthy lifestyle. This has led to many upgrades in the working of the fitness industry.

The fitness industry in India was once dominated by unorganised players, but now features a growing number of branded franchise models.

Traditional bodybuilding and weightlifting championships have given way to a more holistic approach to fitness, focusing on health, well-being, aesthetics, and confidence.

The market's upward trajectory can be attributed to India's fast-paced and demanding lifestyles, where fitness routines and gym memberships are readily accessible through smartphones.

Additionally, the corporate and hospitality sectors have embraced this trend. Many global corporations have established in-house fitness centres, and hotels in smaller cities now offer gym facilities to their customers. Even residential complexes commonly host gyms.

The fitness industry is further expanding through international fitness chains and gyms utilising the franchise model to establish a presence in India

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1.2 Market trends and opportunities for new gym openings

Here are a few notable fitness trends in India to understand the opportunities to open a new gym business.

Regional Opportunities

Tier 2 and tier 3 cities are embracing wellness and fitness trends. Tier 2 and tier 3 cities are emerging as untapped markets with rising demand. Multinational fitness chains and gyms are taking the franchise route to enter the Indian subcontinent, and as a result, Tier 2 & Tier 3 cities have become home to a dozen gyms and fitness centres.

Current fitness trends

Popular fitness regimes include aerobics, Zumba, martial arts, kickboxing, cross-functional, and bodyweight training. Emerging fitness trends include high-intensity interval training, cardio pilates, aqua fitness, and body combat. Crawling workout and TRX suspension are relatively new and gaining awareness. This can give you a first comer benefit in the market. Consumers seek personalised fitness experiences, creating opportunities for niche players.

Global players and startups entering the fitness market

The fitness sector is transitioning from being unorganised to organised, with global players entering the market. Over 117 fitness startups have emerged in India since 2015, offering discovery and booking for fitness centres, coaches, and gym memberships. Homegrown startups and online/mobile marketplace models focusing on fitness are on the rise. This shows that the fitness industry is still expanding with room for new entrants.

1.3 Exploring the demand for specialised fitness centres in India

In India's rapidly evolving fitness landscape, there is a notable surge in demand for specialised gym centres. These centres cater to specific fitness niches, offering tailored experiences that resonate with discerning consumers. Here are key points highlighting this trend:

Yoga Studios : Yoga's timeless appeal attracts enthusiasts seeking holistic wellness. Specialised yoga studios offer expert instructors and serene atmospheres for meditation and practice.

CrossFit Gyms : CrossFit's high-intensity functional training has a dedicated following. Gyms specialising in CrossFit provide rigorous workouts and community camaraderie.

Niche Concepts : Unique fitness concepts, such as aerial yoga, pole dancing, and callisthenics, are gaining traction as they offer novel and engaging workout experiences.

Targeted Audience : Specialised centres draw fitness aficionados looking for precision in their training, fostering a sense of belonging among like-minded individuals.

Personalization : These centres emphasise personalised training, focusing on individual goals, whether it's flexibility, strength, or specific fitness objectives.

Market Growth : The demand for specialised gym centres reflects a dynamic fitness market where consumers seek more than a traditional gym workout, opening opportunities for entrepreneurs to meet these specialised needs.

The rise of specialised gym centres in India underscores the evolving preferences of fitness enthusiasts and the potential for innovation in the fitness industry.

Legal Aspects of Opening a Gym

2.1 navigating legal requirements and permits.

A. Licensing and Registrations

If you plan to open a gym or fitness centre in India, it's important to follow legal procedures, including obtaining clearance from the local police department, gym registration, SSI registration (for Small Scale Industries), and service tax registration. Here's a simplified overview:

Police Department Clearance : You must obtain clearance from the local police department to operate a gym. This can be done online or by visiting the police department in person. The procedure varies by state.

Gym Registration : After deciding on your gym's business model, format, and location, you need to register your gym. You can do this as a Limited Liability Partnership or a Private Limited company, ensuring transferability and liability protection.

SSI Registration : Small Scale Industries (SSI) registration provides various benefits. You can apply for a provisional registration certificate, which is issued without extensive field inquiry. Once you start operations, apply for permanent registration, considering factors like clearances, machinery value, and ownership.

Service Tax Registration : If your gym's turnover is expected to exceed 9 lakhs, you must pay service tax. Register online through the ST-1 form on the government's official portal.

Complying with these legal requirements is essential for starting and operating a gym in India. It ensures a smooth and lawful business operation.

B. Compliance with health and regulations laws

Gyms in India are obligated to adhere to safety regulations outlined in the Occupational Safety and Health Act (OSHA), which establishes minimum safety standards for employees. Additionally, gyms must meet government-prescribed safety and hygiene standards. Here are the key obligations for gym owners in simplified terms:

Safety Compliance : Gym owners must ensure their facilities comply with OSHA regulations and government safety and hygiene standards.

Risk Assessment : Conduct a risk assessment to identify potential workplace hazards and take necessary precautions.

Fire Safety : Obtain a No Objection Certificate (NOC) from the local fire department to confirm compliance with fire safety rules.

Business Registration : Register the gym business with the local government.

Licences : Secure a Shop & Establishment Licence and a Trade Licence.

Gym Safety Measures : Implement safety measures related to facility and equipment maintenance, hygiene, member education, injury prevention, and emergency preparedness.

Owner Training : Gym owners should undergo appropriate training and accreditation to operate safely and effectively.

These steps are crucial to ensure the safety and legal compliance of gyms in India.

2.2 Contracts and agreements with suppliers, trainers, and staff

1. Supplier Contracts:

a. Equipment Supplier Agreement: This outlines the terms of purchase, delivery, installation, maintenance, and warranties for gym equipment.

b. Nutritional Supplement Supplier Agreement: If your gym sells supplements, this agreement covers terms of supply, quality standards, pricing, and product returns.

2. Trainer Agreements:

a. Personal Trainer Contract: If you hire personal trainers, this contract specifies their employment terms, responsibilities, compensation, and any non-compete clauses.

b. Independent Contractor Agreement: If trainers work as independent contractors, this agreement clarifies their status, payment structure, and obligations.

3. Staff Contracts:

a. Employment Contracts: These agreements cover terms of employment, job roles, compensation, benefits, working hours, and termination procedures for staff such as receptionists, cleaners, and administrative personnel.

b. Non-Disclosure Agreements (NDAs): NDAs may be necessary to protect confidential information and client data.

4. Membership Agreements:

Membership Contracts: These contracts define membership terms, fees, cancellation policies, and gym rules for members.

5. Service Contracts:

Cleaning Service Contracts: If you outsource cleaning services, this contract specifies cleaning schedules, areas to be cleaned, and payment terms.

6. Rental or Lease Agreements:

Property Lease/Rental Agreement outlines rental terms, responsibilities, and conditions.

7. Liability Waivers:

Member Liability Waiver: This document outlines the risks associated with gym activities and absolves the gym of liability in case of accidents or injuries.

8. Vendor Contracts:

a. Software and IT Service Agreements: If you use software or IT services for gym management, these contracts define terms, support, and payment.

b. Security Services Agreement: If you hire security personnel or services, this agreement specifies responsibilities, duties, and payment terms.

It's advisable to consult with legal professionals familiar with Indian law to draft these contracts and agreements, as specific legal requirements and regulations may vary by location. Additionally, ensure that these documents are clear, comprehensive, and legally binding to protect the interests of your gym and stakeholders. If you are unsure of where to start from, PropReturns is here to help! We help you lease or buy commercial properties tailored to your business needs along with the assistance of legal paperwork.

Financial Considerations

The cost of opening a gym in India can vary depending on a number of factors, such as the size of the gym, the location, and the quality of the equipment. However, the three major expenses mentioned below are the most significant ones

3.1 Breakdown of expenses to start a gym business in India

Rent: The cost of rent will vary depending on the location of your gym. In general, you will need to pay anywhere between ₹30,000 and ₹5 lakhs per month for approx. 10,000 sq.ft. space. The rent will be higher if you are located in a prime location, such as a commercial area or a residential area with a high population density.

Interiors: The cost of interior designing will depend on the style and theme you want to create for your gym. If you want to create a classy and selfie-worthy interior, you can expect to spend around ₹2 lakhs to ₹5 lakhs.

Equipment: The cost of equipment will depend on the quality and quantity of equipment you want to purchase. If you want to provide a variety of equipment and in multiple numbers, you can expect to spend around ₹5 lakhs to ₹50 lakhs.

In addition to these three major expenses, you will also need to budget for other expenses, such as staff salaries, marketing, insurance, licensing, and permits.

The total cost of opening a gym in India can range from ₹10 lakhs to ₹50 lakhs. However, if you are willing to start small and gradually expand, you can reduce the initial investment.

Here are some tips for reducing the cost of opening a gym in India:

  • Choose a location that is less expensive.
  • Minimise the cost of interior designing.
  • Start with a basic set of equipment.
  • Hire part-time staff.
  • Market your gym effectively to attract customers.

By carefully planning and budgeting, you can open a successful gym in India without breaking the bank.

3.2 Securing funding and financing options for gym startups

There are a number of ways to secure funding for your gym startup. You can apply for a loan from a bank or financial institution, or you can raise money from investors. You can also bootstrap your business by using your own savings and investments.

If you are applying for a loan, you will need to provide the lender with a business plan and financial projections. You will also need to have a good credit score.

If you are raising money from investors, you will need to pitch your business to them and convince them that it is a good investment. You will also need to provide them with a business plan and financial projections.

Bootstrapping your business is the most challenging option, but it is also the most rewarding. By bootstrapping your business, you will retain full ownership and control of your business.

Setting a Foundation- Planning Your Gym Business

4.1 crafting a detailed business plan.

It is important to create a detailed business plan before you open your gym, as it will help you to stay on track and make informed decisions.

The business plan should include the following sections:

1. Target market analysis

The target market analysis is one of the most important sections of your business plan. It is important to understand who your target market is and what their needs are. This will help you to tailor your gym to their needs and attract more customers.

When conducting a target market analysis, you should consider the following factors:

➡️Age ➡️Gender ➡️Income level ➡️Location ➡️Interests ➡️Fitness goals

2. Unique selling proposition (USP)

Your USP is what makes your gym different from the competition. It could be your location, your equipment, your training methods, or your philosophy. It is important to have a strong USP that will appeal to your target market.

3. Location selection

The location of your gym is one of the most important factors for its success. You need to choose a location that is convenient for your target market and that has a good visibility.

When choosing a location, you should consider the following factors:

➡️Proximity to your target market ➡️Visibility and accessibility ➡️Competition ➡️Parking availability ➡️Rent

Sometimes, selecting a location for your gym business can be quite hassled and time consuming. But PropReturns simplifies it for you by filtering the properties based on your requirements. We have a database of over thousands of commercial properties that fits your business needs. You can leverage our platform and rent or buy a gym space of your choice within a week or less!

4. Gym layout and equipment procurement

The layout of your gym and the equipment you procure will have a big impact on the overall experience of your customers. You need to design a layout that is efficient and appealing. You also need to procure the right equipment for your target market.

When designing the layout of your gym, you should consider the following factors:

➡️The flow of traffic ➡️The space available ➡️The type of equipment you will be using ➡️The needs of your target market

4.2 Maximising Revenue and ROI of Your Gym Business In India:

The fitness industry is growing rapidly in India, with more and more people looking to improve their health and well-being. This has created a great opportunity for entrepreneurs to open their own gyms. Gym can be a profitable business in India and has a lot of revenue potential. However, opening a gym is a big undertaking and requires careful planning and execution to increase revenue stream.

Choose a prime location: The location of your gym is one of the most important factors for its success. Choose a location that is convenient for your target market and that has good visibility. PropReturns can provide expert analysis for any property situated in several locations in India. All you have to do is just give us a few basic details of your property or preferred location for your gym business.

Offer a variety of services: In addition to traditional gym equipment, offer a variety of services such as personal training, group classes, and yoga. This will appeal to a wider range of customers and help you to increase your revenue.

Set competitive prices: Your prices should be competitive with other gyms in your area. However, you should also offer discounts and promotions to attract new customers and keep your existing customers coming back.

Provide excellent customer service: Make sure your staff is friendly and helpful. This will make your customers feel valued and encourage them to come back.

Market your gym effectively: Use a variety of marketing channels to reach your target market. This could include online marketing, print advertising, and word-of-mouth marketing.

Track your results: It is important to track your revenue and ROI so that you can see what is working and what is not. This will help you to make necessary adjustments to your business plan.

Diversify your revenue streams: Don't rely solely on membership fees. You can also generate revenue through personal training, group classes, and retail sales. Invest in marketing: Marketing is essential for any business, but it is especially important for gyms. Make sure you are investing in marketing that will reach your target market.

Provide excellent customer service: This is one of the most important things you can do to keep your customers coming back. Make sure your staff is friendly, knowledgeable, and helpful.

Stay up-to-date on the latest trends: The fitness industry is constantly evolving. Make sure you are staying up-to-date on the latest trends so that you can offer your customers the best possible experience.

By following these tips, you can increase your chances of success in the competitive world of the gym business.

Opening a gym business in India can be a great way to capitalise on the growing fitness industry. However, it is important to do your research and plan carefully before you get started.

Here are some key takeaways from the blog post:

  • Do your research: Before you open your gym, it is important to research the market and understand the needs of your target audience.
  • Create a business plan: A business plan will help you to map out your goals and strategies for your gym business.
  • Secure funding: You will need to secure funding to cover the start-up costs of your gym business.
  • Choose a location: The location of your gym is one of the most important factors for its success.
  • Invest in equipment: You will need to invest in quality equipment to attract and retain customers.
  • Market your gym: You will need to market your gym effectively to reach your target audience.

By following these tips, you can increase your chances of success in opening a gym business in India.

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How To Start A Gym Business in India – Complete Guide

  • April 29, 2024
  • by Next What Business Research Team

Starting a gym business in India requires careful planning and execution to tap into the growing fitness industry. With an increasing awareness of health and fitness, there is a substantial market for gyms and fitness centers. This comprehensive guide will take you through the essential steps to launch a successful gym business in India.

What is a Gym Business?

A gym business, short for gymnasium, is a commercial establishment that provides facilities, equipment, and services for physical exercise and fitness training. The primary purpose of a gym is to offer a space where individuals can engage in various forms of exercise, including cardiovascular workouts, strength training, and flexibility exercises.

Key features of a gym business include:

  • Equipment and Facilities: Gyms typically house a variety of exercise equipment such as treadmills, elliptical machines, weightlifting machines, free weights, and more. They also provide dedicated spaces for different types of workouts, such as cardio areas, weightlifting zones, and group exercise studios.
  • Fitness Classes: Many gyms offer group fitness classes led by certified instructors. These classes may include activities like yoga, spinning, aerobics, and high-intensity interval training (HIIT).
  • Personal Training: Gyms often provide the option for individuals to hire personal trainers who can create customized workout plans, offer guidance on proper form, and provide motivation to achieve fitness goals.
  • Membership Programs: Gyms typically operate on a membership-based model, where individuals pay a recurring fee for access to the gym’s facilities and services. Memberships may vary based on duration, access to additional amenities, and the inclusion of perks like personal training sessions.
  • Health and Wellness Services: Some gyms go beyond traditional fitness offerings and provide additional services related to health and wellness. This may include nutrition counselling, wellness assessments, and holistic approaches to overall well-being.
  • Community and Social Interaction: Gyms often foster a sense of community among members. This can be through group classes, social events, or online platforms where members can connect, share experiences, and support each other in their fitness journeys.

Is Gym Business Profitable in India?

The total revenue in the Health & Fitness market is projected to reach US$19.24m in 2022. It is expected to show an annual growth rate (CAGR 2022-2027) of 11.57%, resulting in a projected market volume of US$31.97m by 2027.

Several factors contribute to the potential profitability of a gym business in India. Some of them are listed below:

  • Growing Health Consciousness: There is a rising awareness of the importance of fitness and well-being among people in India. More individuals are seeking opportunities to engage in regular exercise and adopt healthier lifestyles.
  • Urbanization and Sedentary Lifestyles: With the rapid urbanization and sedentary lifestyles prevalent in urban areas, there is a higher demand for fitness facilities. Many individuals are looking for convenient and accessible places to engage in physical activity.
  • Youth Demographic: India has a significant youth population, and the younger generation is increasingly prioritizing fitness. This demographic is more likely to join gyms and fitness centers to stay active and maintain a healthy lifestyle.
  • Increased Disposable Income: As the disposable income of the middle class continues to rise, more people can afford gym memberships and fitness services. This economic factor contributes to the growth of the fitness industry.
  • Changing Beauty and Fitness Standards: Changing societal standards of beauty and fitness have led individuals to invest in their physical well-being. Many people are willing to pay for professional fitness guidance and well-equipped facilities.

10 Steps to Start a Gym Business in India

1. market research.

Before diving into the business, conduct thorough market research to understand the demand for fitness services in your chosen location. Identify your target audience, assess local competition, and analyze consumer preferences. This information will help you tailor your services to meet the specific needs of your community.

2. Develop a Business Plan

Develop a detailed business plan outlining your goals, target market, pricing strategy, and financial projections. This plan will serve as a roadmap for your gym business and help secure funding if needed.

a) Executive Summary

  • Business Name: [Your Gym’s Name]
  • Location: [City, State]
  • Mission Statement: To provide a comprehensive fitness experience that empowers individuals to achieve their health and wellness goals.

b) Business Description

[Your Gym’s Name] is a state-of-the-art fitness facility committed to delivering top-notch fitness services in [City, State]. Our gym is equipped with cutting-edge equipment, knowledgeable trainers, and a motivating environment.

  • Personal Training: Tailored fitness plans led by certified trainers.
  • Group Classes: Varied classes catering to different fitness levels and interests.
  • Specialized Programs: Targeted fitness programs for weight loss, muscle gain, and overall well-being.

Market Analysis:

  • Target Audience: Our primary target audience includes fitness enthusiasts, professionals, and individuals seeking a healthier lifestyle. We aim to attract a diverse clientele by offering versatile fitness programs.
  • Competition: Analyze competitors in the region and highlight differentiators, such as unique classes, expert trainers, or exclusive amenities.

c) Organization and Management

  • Ownership Structure: [Your Gym’s Name] is a privately owned business. Specify the ownership structure, whether sole proprietorship, partnership, or corporation.
  • Management Team: Introduce key members of the management team, including their qualifications and roles. Highlight the experience and expertise that will drive the gym’s success.

d) Services and Products

  • Gym Facilities: Detail the gym layout, equipment, and any additional amenities, such as showers, changing rooms, or a smoothie bar.
  • Fitness Programs: Provide an overview of the fitness programs offered, emphasizing their unique features and benefits.

e) Marketing and Sales Strategy

  • Branding: Establish a strong brand identity, including a compelling logo, tagline, and consistent visual elements.
  • Marketing Channels: Outline the marketing channels you will use, such as social media, local partnerships, and traditional advertising.
  • Sales Strategy: Describe how memberships will be sold, including pricing models, promotions, and membership tiers.

f) Funding Requirements

  • Startup Costs: List the initial investment required for equipment, facility setup, legal fees, and marketing.
  • Operating Costs: Provide estimates for ongoing expenses, including rent, utilities, salaries, and maintenance.
  • Funding Sources: Detail how you plan to secure funding, whether through personal investment, loans, or partnerships.

g) Financial Projections

  • Revenue Projections: Provide realistic revenue forecasts for the first year, including income from memberships, classes, and additional services.
  • Profit and Loss Statement: Present a detailed profit and loss statement to demonstrate anticipated profitability.

h) Risk Analysis

  • Identify Potential Risks: Highlight potential risks and provide strategies to mitigate them, such as market fluctuations, competition, or unforeseen expenses.

3. Legal Formalities

Ensure your gym business complies with all legal requirements. Register your business, obtain the necessary licenses, and adhere to health and safety regulations. Consult with legal professionals to ensure a smooth and compliant startup process.

Determine whether your gym will be a sole proprietorship, partnership, limited liability partnership (LLP), or private limited company. Each structure has different legal implications and tax obligations.

Read:   How to Register a Company/ Startup in India

If your gym’s annual turnover exceeds the prescribed threshold, you must register for GST , a value-added tax on goods and services. Obtain a shop and establishment license from the local municipal corporation, as it is mandatory for operating a commercial establishment.

In addition, check local health department regulations and secure the necessary licenses for operating a health and fitness business.

4. Select a Location

Choose a strategic location for your gym. Consider areas with high footfall, visibility, and accessibility. Proximity to residential and commercial areas can attract a diverse clientele.

5. Gym Equipment and Layout

Invest in high-quality gym equipment based on the type of fitness services you plan to offer. Design an efficient layout that optimizes space and provides a comfortable workout environment. Consider consulting with fitness equipment experts for optimal selection.

Read:   Top Gym Franchise Opportunities in India

6. Hire Qualified Staff

Hire certified and experienced fitness trainers and staff. A qualified team enhances the credibility of your gym and ensures that members receive proper guidance and support in their fitness journey.

7. Create Membership Plans

Create attractive and flexible membership plans to cater to various customer needs. Offer introductory packages, monthly memberships, and long-term plans. Clear communication of membership benefits is crucial to attracting and retaining clients.

8. Marketing and Promotion

Develop a robust marketing strategy to promote your gym. Utilize online and offline channels, including social media, local partnerships, and traditional advertising. Highlight unique selling points, such as specialized classes, personal training, or state-of-the-art equipment.

9. Technology Integration

It is advisable to implement gym management software to streamline operations, manage memberships, and track attendance. A user-friendly website and mobile app can enhance member engagement and facilitate online bookings.

10. Grand Opening

Organize a grand opening event to generate buzz and attract the local community. Offer promotions, free trials, or exclusive discounts to encourage attendance and sign-ups.

Conclusion: Starting a gym business in India requires meticulous planning, dedication, and a commitment to providing excellent fitness services. By following these steps, you can establish a successful gym that not only meets the health and fitness needs of your community but also stands out in a competitive market.

Frequently Asked Questions

What are the legal requirements for opening a gym in india.

To start a gym in India, you need to register your business entity, obtain necessary permits, and comply with local health and safety regulations. Consult with legal experts to ensure you meet all requirements.

What Location Factors Should I Consider for a Gym?

Choose a location with high footfall, accessibility, and visibility. Proximity to residential areas or commercial spaces can attract more members. Check zoning regulations before finalizing a location.

How Much Capital is Needed to Start a Gym Business in India?

The capital required varies based on factors like location, size, equipment, and amenities. A rough estimate for a small to medium-sized gym can range from INR 10 lakhs to 50 lakhs.

What Types of Gym Equipment Should I Invest In?

Invest in a mix of cardio and strength training equipment. Treadmills, elliptical trainers, weight machines, and free weights are essential. Consider trends like functional fitness equipment as well.

Do I Need Certified Trainers for My Gym?

Yes, it’s crucial to have certified and experienced fitness trainers. Trained professionals can design effective workout plans, ensuring the safety and progress of your members.

How Can I Market My Gym Effectively?

You need to utilize both online and offline marketing strategies. Create a professional website, engage in social media marketing, offer promotions, and collaborate with local influencers. Word of mouth is also powerful.

What Amenities Should I Provide to Attract Members?

Consider amenities like clean locker rooms, showers, Wi-Fi, and a well-designed workout space. Offering group classes, personal training, and nutritional guidance can add value.

How Can I Differentiate My Gym from Competitors?

Focus on creating a unique selling proposition (USP). This could be specialized classes, 24/7 access, advanced equipment, or a supportive community. Identify what makes your gym stand out.

What Technology Can I Implement in My Gym Business?

Implement a gym management software for member management and billing. Use social media for promotions. Consider fitness apps and wearables integration for a tech-savvy audience.

How Can I Ensure Member Retention?

Provide excellent customer service, diverse workout options, and regular fitness challenges. Offer loyalty programs and incentives for long-term memberships. Seek feedback for continuous improvement.

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Great Life India

How to Start Gym Business in India – Step by Step Guide

gym business india

  • October 14, 2023
  • By : Great Life India
  • Categories : Gym Equipment
  • Comments : (0)

As people become increasingly health-conscious, India’s fitness industry is experiencing a surge in demand. According to the latest research, published in 2021, the young Indians find the fitness industry as their springboard to meet their lifestyle challenges. India holds only 0.5% of the global fitness market, and the major share stems from gym and weight gain or loss followed by yoga.

So, starting a gym can be a lucrative venture if you adopt a proper strategy. This is a detailed guide that will help you understand the process of setting up a gym in India, covering essential aspects such as market analysis, business plan, and initial set-up costs. So, let’s begin.

Choosing the Right Business Model

The business model you choose can determine how well your gym can do in the location you have chosen. You can follow quite a few business models like:

1. Membership Model:

This is the most common business model that gyms have used for a long time. The customers pay a monthly fee, and it gives you a regular income. If the gym is located in an area where there is a good demand, you will have more customers. This model can be quite profitable.

2. Pay As You Go, Model:

This model works best if you have just started your gym. You are also looking for new customers to join the gym.  It is great for people who cannot go to a gym regularly. However, they would rather pay a small amount for every visit to maintain their fitness.

3. Dynamic Pricing Model:

This model works best if you start a gym or a franchise with coaches for weight loss or bodybuilding, or combine it with other fitness-related programs. The customers will be offered different packages based on their needs and goals.

4. Integrated Model:

This model is a combination of the membership and the pay-as-you-go model. It is of great help to both gyms and customers. Regular members can benefit from the membership model. Irregular members of the gym can choose the other. It does ensure that you have a high customer base and a steady income.

Cost to Set up a Gym in India

The cost of setting up a gym in India can keep changing depending on the size, the facilities, equipment, and the kind of trainers you are recruiting. Let’s look at it closely.

-Renting Out Space

Gyms need to be spacious to attract more people. So at least a 10,000 square feet area would be required. It can cost anywhere between Rs. 30,000 to Rs. 5,00,000 to rent.

-Quality Equipment

Good gyms need to have a wide range of gym equipment . Also, this has to be in multiple numbers, so more people can work out. If you’re starting small, then the basic equipment costs would come to around Rs. 5,00,000 while an advanced gym can cost more than Rs. 50,00,000 to set up.

-Classy Interiors

If you are planning to attract customers from the upscale localities then your interiors should feel classy. The interior design costs can go up to Rs. 5,00,000.

-Maintenance Staff

Maintenance staff, including the front desk receptionist, would need to be paid from Rs. 30,000 to Rs. 60,000 depending on how many you employ.

-Qualified Trainers

Hiring qualified trainers can cost quite a bit. It could go over Rs. 1,00,000 depending on how many you employ.

How to Market Gym Business in India?

Marketing your gym can decide how well you will perform in the beginning and maintain your growth figures. You can do it in the following ways:

  • Start with creating your online identity by opening a website or app and getting on popular social media platforms.
  • Your website should contain all the information about your gym facility and offers. Write blogs and generate plenty of content for SEO (Search Engine Optimisation).
  • Getting on Instagram is one of the best things you can do to quickly promote your business. Post pictures of your gym including people working out. Make interesting reels every day so that people can talk about your gym.

The Business Plan

Before starting a gym business, conduct thorough market research to understand the demand, competition, and target audience in your chosen area. You need to identify the demographic profile of your target audience. This includes gender, age, income, etc.

The following points are essential for preparing a well-researched business plan for your gym.

a) Executive Summary:

Provide a brief overview of your gym business. This would include its mission, vision, and goals.

b) Business Description:

Give details about the type of gym you plan to establish (e.g., traditional gym, fitness studio, etc.). Highlight your unique selling proposition (USP) and how your gym will stand out in the market.

c) Market Analysis:

Present findings from your market research, including potential customer demographics and competition analysis. Try and identify opportunities and challenges in the local fitness industry.

e) Organization and Management:

Outline the organizational structure of your gym. Introduce key team members and their roles.

f) Services and Products:

You need to specify the types of fitness programs, equipment, and additional services your gym will offer.

g) Marketing and Sales:

Develop a marketing strategy to attract and retain customers. This will include online and offline promotional activities.

h) Funding:

Outline the initial capital required for setting up the gym. Specify if you are planning to take external funding. Also, give details on how the funds will be utilized.

g) Financial Projections

Provide detailed financial forecasts for the next 3-5 years. This would include income statements and cash flow projections.

Read also: Tips for Starting a Gym Business in Delhi NCR

Parting Thoughts

Like any other business, starting a gym in India requires careful planning and a well-executed business plan. By understanding the market, defining your target audience, and managing your initial setup costs, you can succeed. There are two important things to focus on- a commitment to quality service and a focus on customer satisfaction.

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How to Start a Gym Business in India?

Start a Gym Business

India's gym industry thrives at ₹4,500+ crores, driven by fitness awareness, rising incomes, and Western lifestyle making it the most attractive to invest in.

Table of Contents

Gym Business in India

India is one of the fastest-growing fitness markets in the world. With a growing population and increasing awareness of the importance of health and fitness, the demand for gyms and fitness centres is rising. As interest in fitness and health surges, this article explores on how to start a gym business, covering market size, trends, and challenges. 

Why Start a Gym Business in India?

There are many reasons why starting a gym business in India can be a good idea. Here are a few:

  • Growing demand: As mentioned earlier, the demand for gyms and fitness centres in India is on the rise. This is due to a number of factors, including the increasing population, rising disposable incomes, and growing awareness of the importance of health and fitness
  • Lucrative business opportunity: The gym business is a lucrative business opportunity in India. With a large and growing customer base, gym owners can generate significant profits
  • Job satisfaction: Running a gym can be a very rewarding and satisfying experience. Gym owners have the opportunity to help people improve their health and fitness and make a positive impact on their lives.

gym business

The Benefits of Starting a Gym Business

There are many benefits to owning a gym business. Here are a few:

  • Financial benefits: Gym owners can generate significant profits, especially if they can attract and retain a large number of members
  • Non-seasonal business: The gym business is non-seasonal, meaning gym owners can generate annual revenue
  • Recession-proof business: The gym business is also relatively recession-proof, as people tend to continue to invest in their health and fitness even during economic downturns
  • Flexible work hours: Gym owners can set their own work hours, which can be a great benefit for people who are looking for a more flexible work schedule.

The Challenges of Owning a Gym Business

While there are many benefits to owning a gym business, there are also some challenges that gym owners need to be aware of. Here are a few:

  • High start-up costs: The start-up costs for opening a gym can be high, especially if you are planning to open a large or well-equipped gym
  • Competition: The gym industry is a competitive industry, and there are many established gyms and fitness centers in India. As a new gym owner, you will need to work hard to attract and retain members
  • Long hours: Gym owners often work long hours, especially in the early stages of the business
  • Managing staff: Gym owners need to be able to effectively manage their staff, which can be a challenge, especially if you have a large team.

Who is This Guide For?

This guide is for anyone who is interested in starting a gym business in India. Whether you are a fitness enthusiast, an entrepreneur, or simply someone who is looking for a new business opportunity, this guide will provide you with the information you need to get started.

Checklist for Starting a Gym Business in India

Starting a gym business in India involves several legal and operational steps. Here’s a checklist to help you navigate the process:

Registration of the Gym

Register your gym as a legal entity, such as a sole proprietorship, partnership, private limited company, or LLP (Limited Liability Partnership). Consult with a legal expert or chartered accountant to determine the most suitable structure for your business.

SSI Registration (Optional)

Small Scale Industries (SSI) registration is optional but can provide certain benefits, including subsidies and priority lending from banks. Check if your gym qualifies for SSI registration based on the investment criteria.

Shops and Establishment Registration

Register your gym under the Shops and Establishment Act of your respective state. This registration is essential to comply with labor laws and regulations related to working hours, holidays, and employee conditions.

Service Tax Registration (GST Registration)

Obtain Goods and Services Tax (GST) registration if your gym’s annual turnover exceeds the prescribed threshold. GST is mandatory for most businesses in India, and compliance is crucial to avoid legal issues.

Clearance from the Police Department

Depending on your gym’s location and local regulations, you may need to seek clearance from the local police department to ensure the safety and security of your establishment.

Apply for a Loan

If you require financing to start your gym business, approach banks or financial institutions to apply for a business loan. Prepare a detailed business plan, financial projections, and collateral, if necessary, to support your loan application.

How to Start a Gym Business in India From Scratch?

Pick the business model.

The first step to starting a gym business in India is to choose the right business model. There are a number of different business models to choose from, each with its own advantages and disadvantages. Here are some of the most common types of gym business models:

  • Traditional gym membership: This is the most common business model for gyms. Members pay a monthly or annual fee to access the gym’s facilities and equipment.
  • Pay-per-use gym: This type of gym allows members to pay for each time they use the gym.
  • Boutique gym: Boutique gyms offer a more specialized fitness experience, such as CrossFit, yoga, or Pilates.
  • Franchise gym: This type of gym is operated under a franchise agreement with a larger gym chain.

  Note: The best business model for your gym will depend on a number of factors, including your target market, budget, and location. Here are some things to consider when choosing a business model:

  • Target market: Who is your target market? What are their needs and wants? Choose a business model that will appeal to your target market.
  • Budget: How much money do you have to invest in your gym business? Some business models, such as opening a large, well-equipped gym, can be quite expensive.
  • Location: Where are you planning to open your gym? The location of your gym will affect your costs, visibility, and accessibility to potential customers.

Here are some additional factors to consider when choosing a business model for your gym:

  • Competition: What kind of competition do you have in your area? Avoid choosing a business model that is already well-served by your competitors.
  • Trends: What are the current trends in the fitness industry? Choose a business model that is likely to be popular in the years to come.
  • Your own expertise and interests: What are your own expertise and interests? Choose a business model that you are passionate about and that you have the knowledge and skills to run successfully.

Once you have chosen a business model, you can start to develop your business plan and make the necessary preparations to open your gym.

Finalize An Area/Locality

The location of your gym is very important, as it will affect your visibility and accessibility to potential customers. When choosing a location for your gym, consider the following factors:

  • Target market: Who is your target market? Where do they live and work? Choose a location that is convenient for your target market.
  • Competition: Where are the other gyms and fitness centres in the area? Avoid opening your gym too close to the competition.
  • Visibility: Choose a location that is visible and easy to access.
  • Parking: Make sure that there is adequate parking available for your members.

The location of your gym is one of the most important factors to consider when starting a gym business. A good location will help you to attract and retain members, while a poor location can make it difficult to succeed. Here are some of the benefits of choosing a good location for your gym:

  • Visibility: A good location will help to make your gym more visible to potential customers. This is especially important if you are opening a new gym.
  • Accessibility: A good location will be easy for your members to access. This is important for both convenience and safety.
  • Foot traffic: A good location will have high foot traffic. This will give you more opportunities to attract new members.
  • Competition: Choosing a location that is away from your competitors can help you to attract more members.

Factors to Consider When Choosing a Location

When choosing a location for your gym, consider the following factors:

  • Rent: Rent can be a major expense for gym owners. Consider your budget when choosing a location.
  • Zoning: Make sure that the location you choose is zoned for commercial use.

Here are some tips on how to find the right location for your gym business:

  • Use a commercial real estate agent. A commercial real estate agent can help you find the right location for your gym and negotiate a good lease.
  • Drive around and look for potential locations. Pay attention to the type of businesses in the area and the amount of foot traffic.
  • Talk to other gym owners. Ask them for their advice on finding a good location.
  • Use a location intelligence tool. A location intelligence tool can help you identify the best locations for your gym based on your target market and other factors.

Have A Solid Business Plan

GYM business plan

A business plan is a roadmap for your business. It outlines your business goals, strategies, and financial projections. A solid business plan is essential for any business, but it is especially important for new businesses like gyms. A business plan is important for a number of reasons:

  • It helps you to clarify your business goals and strategies.
  • It helps you to identify and assess the risks and challenges facing your business.
  • It helps you to develop a financial plan for your business.
  • It can help you to secure funding from investors or lenders.
  • It can be used as a tool to track your progress and make adjustments to your business as needed.

When writing a business plan for your gym business, be sure to include the following sections:

  • Executive summary: This is a one-page overview of your business plan that should include your business goals, strategies, and financial projections.
  • Company description: This section should provide more detail about your business, including its products or services, target market, and competitive advantage.
  • Market analysis: This section should analyse the gym market in your area, including the size of the market, the competition, and the latest trends.
  • Business strategy: This section should outline your plans for marketing and selling your gym services, as well as your plans for operating your gym efficiently.
  • Management team: This section should introduce the members of your management team and highlight their experience and qualifications.
  • Financial projections: This section should include your financial projections for the next three to five years, including revenue, expenses, and cash flow.

  In your gym business plan, include your mission statement and vision to define your gym’s purpose and long-term goals. Identify your target market and outline your competitive advantage to stand out. Detail your marketing and sales strategy for member acquisition and retention, and create an operational plan for efficient gym management. 

Additionally, provide financial projections, specifying startup costs and revenue expectations over the next three to five years. After crafting your plan, review it meticulously, seek feedback from experienced entrepreneurs, and ensure it aligns with your vision. A well-structured business plan is key to launching and growing your gym business successfully.

Obtain All Licenses

The specific licenses required for a gym business will vary depending on your location and business model. However, some common licenses that gym owners may need to obtain include:

  • Business license: This is a general license that is required for all businesses in your area
  • Zoning permit: This permit is required to ensure that your gym is located in a zone that allows for commercial use
  • Fire permit: This permit is required to ensure that your gym meets all fire safety requirements
  • Health department permit: This permit is required to ensure that your gym meets all health and safety requirements
  • Music license: This license is required if you plan to play music in your gym.

Hire Certified Trainers

Hiring qualified trainers is one of the most important things you can do for your gym business. Qualified trainers can help your members achieve their fitness goals safely and effectively. They can also create a positive and supportive workout environment for your members. Here are some of the benefits of hiring qualified trainers:

  • Increased member satisfaction: Qualified trainers can help your members achieve their fitness goals safely and effectively. This can lead to increased member satisfaction and retention.
  • Reduced risk of injury: Qualified trainers can teach your members proper form and technique, which can help to reduce the risk of injury.
  • Improved reputation: Hiring qualified trainers can help to improve the reputation of your gym. This can attract new members and help you to grow your business.

Get The Right Types Of Equipment

There are many different types of gym equipment available, each designed for a different purpose. Here are some of the most common types of gym equipment:

  • Cardio equipment: Cardio equipment is used to improve cardiovascular health and endurance. Examples of cardio equipment include treadmills, elliptical machines, stationary bikes, and rowing machines
  • Strength training equipment: Strength training equipment is used to build muscle strength and power. Examples of strength training equipment include barbells, dumbbells, weight machines, and resistance bands
  • Functional fitness equipment: Functional fitness equipment is designed to mimic the movements that people make in everyday life. Examples of functional fitness equipment include kettlebells, medicine balls, and battle ropes
  • Free weights: Free weights are versatile weights that can be used for a variety of exercises. Examples of free weights include barbells, dumbbells, and plates.

When choosing gym equipment for your business, it is important to consider the following factors:

  • Your target market: Who are you trying to reach with your gym services? What types of equipment are they likely to use?
  • Your budget: How much money do you have to spend on equipment?
  • The size of your gym: How much space do you have for equipment?
  • The types of workouts you want to offer: What types of workouts do you want to offer your members? Make sure to choose equipment that will allow your members to perform the workouts they want to do.

Expert Tips for Purchasing Gym Equipment

Here are a few tips for purchasing gym equipment:

  • Compare prices from different retailers.
  • Read reviews of different brands and models of equipment.
  • Make sure to purchase equipment that is covered by a warranty.
  • Consider purchasing used equipment to save money.

Invest In Interiors

The interior design of your gym is important for a number of reasons. It can help to create a welcoming and inviting atmosphere for your members, which can lead to increased member satisfaction and retention. A well-designed gym can also help to motivate your members and encourage them to reach their fitness goals. Here are some tips for creating a welcoming and inviting atmosphere in your gym:

  • Use bright colors and lighting to create a positive and energetic space
  • Choose comfortable and functional furniture
  • Provide plenty of space for members to move around freely
  • Keep your gym clean and tidy
  • Play upbeat music to create a motivating environment.

Offer Member-Friendly Incentives

Member-friendly incentives are a great way to attract new members and retain existing ones. They can also help to boost member engagement and loyalty. There are many different types of member incentives that you can offer. Here are a few examples:

  • Discounts on memberships or services: This is a classic incentive that can be very effective.
  • Freebies: Freebies such as water bottles, t-shirts, or towels can be a great way to show members that you appreciate them.
  • Rewards programs: Rewards programs can encourage members to come to the gym more often and to participate in different activities.
  • Exclusive events and discounts: Offer members exclusive events and discounts to make them feel valued.
  • Referral programs: Encourage members to refer their friends and family to the gym by offering them a discount or other incentives.

Promoting & Marketing for Gym Business

Promotion and marketing are essential for any business, but they are especially important for gym businesses. Gym businesses face a lot of competition, so it is important to get the word out about your gym and to show potential customers why they should choose your gym over the competition.

The first step in promoting and marketing your gym business is to develop a marketing plan. Your marketing plan should outline your goals, strategies, and budget. It should also identify your target market and how you plan to reach them. When developing your marketing plan, consider the following factors:

  • Your target market: Who are you trying to reach with your gym services? What are their needs and wants?
  • Your goals: What do you hope to achieve with your marketing efforts? Do you want to attract new members, retain existing members, or increase brand awareness?
  • Your budget: How much money do you have to spend on marketing?
  • Your strategies: What marketing strategies will you use to reach your target market and achieve your goals?

Promoting Your Gym Business to Potential Customers

There are many different ways to promote your gym business to potential customers. Here are a few ideas:

  • Offer free trials or classes. This is a great way to introduce potential customers to your gym and show them what you have to offer.
  • Run social media contests and giveaways. This is a great way to generate excitement and interest in your gym.
  • Partner with local businesses. Cross-promote your gym with other businesses in your area, such as restaurants, clothing stores, and hair salons.
  • Offer discounts and promotions. This is a great way to attract new members and retain existing ones.
  • Run targeted advertising campaigns. You can use online advertising platforms such as Google Ads and Facebook Ads to target your advertising to potential customers who are interested in your services.

Using Social Media and Online Marketing to Reach Your Target Audience

Social media and online marketing are two of the most important ways to reach your target audience and promote your gym business. Here are some tips for using social media and online marketing to promote your gym business:

  • Create a strong social media presence. Be active on social media platforms such as Facebook, Instagram, and Twitter. Share engaging content, run contests and giveaways, and interact with your followers
  • Use relevant hashtags. When posting on social media, use relevant hashtags so that people who are interested in your services can find your content
  • Run targeted ads. You can use social media advertising platforms such as Facebook Ads and Instagram Ads to target your ads to potential customers who are interested in your services
  • Create a website and blog. A website and blog are a great way to showcase your gym and provide potential customers with more information about your services
  • Optimize your website for search engines. Make sure that your website is optimized for search engines so that potential customers can easily find your website when they search for gyms in your area.

Staff & Maintenance

Hiring and managing staff is an important part of running a successful gym business. Your staff will be the ones interacting with your members on a daily basis, so it is important to hire qualified and friendly staff members who are passionate about fitness.

Here are some tips for hiring and managing staff:

  • Create a job description. This will help you to identify the skills and experience that you are looking for in your staff members.
  • Post the job opening. You can post the job opening on your website, social media pages, and job boards.
  • Screen applicants. Review the resumes and applications of all applicants and select a few candidates for interviews.
  • Conduct interviews. Ask the candidates questions about their skills, experience, and why they are interested in working for your gym.
  • Check references. Contact the references of the candidates you are considering hiring.
  • Make an offer. Once you have found a qualified candidate, make them an offer.

Once you have hired staff members, it is important to manage them effectively. Here are some tips for managing staff:

  • Set clear expectations. Make sure that your staff members know what is expected of them in terms of their job duties and responsibilities.
  • Provide training. Provide your staff members with the training they need to do their jobs effectively.
  • Give feedback. Regularly provide your staff members with feedback on their performance.
  • Recognize and reward good performance. Recognize and reward your staff members for good performance.
  • Create a positive work environment. Create a positive work environment where your staff members feel valued and respected.

Gym Business FAQs

What are the common problems gym owners face.

Some of the common problems that gym owners face include:

  • Competition: The gym industry is a competitive industry, and gym owners need to work hard to attract and retain members.
  • High start-up costs: The start-up costs for opening a gym can be high, especially if you are planning to open a large or well-equipped gym.
  • Keeping up with the latest trends: The fitness industry is constantly evolving, and gym owners need to keep up with the latest trends in order to attract and retain members.

How much does it cost to start a gym in India?

The cost of starting a gym in India varies depending on a number of factors, including the size and location of the gym, the type of equipment and amenities offered, and the experience and expertise of the management team. However, you can expect to spend anywhere from ₹5 lakhs to ₹50 lakhs or more to start a gym in India.

Is the gym a profitable business in India?

Yes, a gym business can be a very profitable business in India. The fitness industry in India is growing rapidly, and there is a high demand for gym services. However, it is important to note that the gym business is also a competitive business, and it is important to have a solid business plan and management team in place in order to succeed.

How much does a gym owner earn in India?

The amount of money that a gym owner earns in India varies depending on the size and success of their gym. However, gym owners in India can typically earn a good living. For example, a gym owner with a small gym may earn around ₹50,000 per month, while a gym owner with a large gym may earn ₹1 lakh per month or more.

Is a license required for a gym in India?

Yes, a license is required to operate a gym in India. The specific requirements vary depending on the state in which you are operating your gym. However, you will typically need to obtain a trade license and a fitness license from the local authorities.

How much investment is needed to start a gym in India?

The investment needed to start a gym in India varies depending on the factors mentioned above. However, you can expect to spend anywhere from ₹5 lakhs to ₹50 lakhs or more to start a gym in India.

Are opening gyms profitable in India?

Yes, opening a gym can be a profitable business in India. The fitness industry in India is growing rapidly, and there is a high demand for gym services. However, it is important to note that the gym business is also a competitive business, and it is important to have a solid business plan and management team in place in order to succeed.

How much does gym equipment cost in India?

The cost of gym equipment varies depending on the type and quality of the equipment. However, you can expect to spend anywhere from ₹50,000 to ₹50 lakhs or more on gym equipment.

How much space is needed for a gym?

The amount of space needed for a gym depends on the size of the gym and the type of equipment and amenities offered. However, a small gym will typically require at least 1,000 square feet of space, while a large gym may require 10,000 square feet of space or more.

Which is better, yoga or gym?

Yoga and gym are both great ways to improve your health and fitness. However, the best choice for you will depend on your individual needs and preferences.

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business plan for gym in india

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How to start a gym business in india make your mark in the fitness industry.

How to start a Gym business in India? KreedOn

Table of Contents

Health and fitness industries are one of those industries that thrive regardless of the predominant economic condition. A hectic work schedule and lack of sleep among individuals today have resulted in illnesses such as heart disease. The best way to resolve these issues is to integrate healthy eating and exercise into your daily routines. This is where the fitness industry comes in, to regulate a healthy lifestyle. Over the years, the gym business in India has developed into one where success is ensured if done perfectly. This is the reason many people are keen on beginning a gym business to earn a good income. In this blog, we will look at how to start a gym business in India.

Anytime Fitness franchise is among the best gym franchises in India. Anytime fitness gym franchise currently has more than 100 outlets in PAN India. Anytime fitness gym franchise cost ₹ 1,00,00,000 as an initial investment.

How to start a gym business in India?

How to start a Gym business in India? | anytime fitness franchise | KreedOn

Conduct market research

How to start a Gym business in India? | health and fitness industry | KreedOn

Before you start your gym business it is important to conduct market research to understand the demand for gym services in your area. You can research the competition, identify potential customers, and find out what type of services are most in demand.

business plan for gym in india

Choose your area wisely for Gym business

The Location you pick for your gym business is critical to its success. The chances of success increase if you start your gym business in a local area or a crowded marketplace, reason being – people prefer going to the closest gym early in the morning or after their office hours. You will experience issues tracking down clients if you open your gym business on the outskirts of a city. Generally, people do not prefer taking time out of their bustling schedules.

Arrange assets for your Gym business

anytime fitness franchise | KreedOn

Once you decide on the gym location, the next step involves arranging the required funds. Opening a gym business is a costly affair and the general cost may be around Rs 10 lakhs to 25 lakhs. Bearing the whole sum from your reserve funds could put you in financial trouble. The best choice to meet this large funding requirement is a business loan. 

Choose a business model

Opening a gym business requires a significant investment, so it is important to choose your plan of action wisely. This allows you to rapidly recoup your initial investment and general profits. Gym owners in India ordinarily use one of four pricing models:

Membership model

This is a common model that you will track down in each second gym in the country. Under this, you charge your client a fixed monthly amount to use any of the gym’s equipment. 

Pay-as-you-go model

This is possibly the best model for drawing in new clients. Customers are possibly expected to pay when they visit the gym and use its equipment. 

Dynamic pricing model

Under this, you can furnish your client with a customized package. Such as separate packages for weight loss, Zumba, and aerobics session.

Exercises for hamstring

Integrated strategy

For customers paying monthly fees, who are unable to visit the gym regularly- in this case you allow them to go to the gym for free for 15 days of the following month.

Acquire the necessary licenses for your Gym business

How to start a Gym business in India? | anytime fitness franchise | KreedOn

Opening a gym center requires you to get different licenses and permits. The very first permission you will require is from the police department of your respective state. Then you should get a tax registration certificate, an initial investment license, a building permit, and so on. 

Hire gym trainers

health and fitness industry | anytime fitness franchise | KreedOn

To make and maintain your gym trustworthy you should hire skilled and competent gym trainers. People preparing for bodybuilding competitions need the assistance of skilled trainers and if you offer them this they will be reluctant to turn into your long-time customers. 

Best Gym Gloves | Use Them & Improve Your Lifting Efficiency - KreedOn

Certification

How to start a Gym business in India? anytime fitness franchise | KreedOn

Certification by BFY Sports and fitness, Certification from the IAFT, Training certificate from GFFI, Certificate from CBT.

Beginning a gym business in India requires cautious preparation and a significant investment, however with dedication, hard work, and smart management, it tends to be an effective endeavor.

To conclude, starting a gym business in India can be a challenging yet compensating venture if done correctly. The doorway to success is conducting thorough market research, a solid business plan, adequate funding, and a strong team of qualified trainers and staff. 

By following these steps, you can create a successful gym business in India that caters to the needs of your clients, promotes a healthy lifestyle, and generates profit for the fitness industry. Make sure to stay on track, flexible, and customer-oriented to make your gym business a success in India.

Plant Based Protein Powder- KreedOn

As per a 2021 study,  85.3 % of the gyms that spend over $20,000 a month are profitable , while only 65.7 % of gyms that spend at least $6,503 turn a profit.

The fitness industry includes both type of fitness centers such as gyms as well as weight loss centers .

According to the study of Statista,  the global fitness industry is worth $96.7 billion as of 2022 .

The future of the fitness industry is  digital transformation , and to keep up, the gym owners across the world require trusted gym management softwares.

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How to Establish a Gym Business in India?

  • 05 September 2022
  •  Hero FinCorp Team
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  • 2022-09-05 13:56:45

How to Establish a Gym Business in India?

Table of Contents

How to open a gym in India?

Choose your location wisely, arrange funds on your own or through a business lender, choose a business model, membership model:, pay-as-you-go model: , dynamic pricing model:, integrated strategy:, to avail unsecured business loans, obtain the necessary licenses, hire gym trainers.

  • Certification from BFY Sports & Fitness
  • Certification from the Indian Academy of Fitness Training (IAFT)
  • Training certificate from Gold’s Gym Fitness Institute (GFFI)
  • Certificate from Certified Bodybuilding & Gym/ Personal Trainer (CBT)

Equipment purchase

Invest in marketing of your gym, franchise business, to conclude.

business plan for gym in india

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How to start a Gym business in India?

by Deep · Published September 16, 2023 · Updated September 24, 2023

According to Statista, the market size of Health and Fitness industry was USD 21.35M in Y2022 and is projected to reach USD 34.60M by Y2027 showing an impressive growth of 9.39% (the global growth rate being 8.72%) (See below table 1 below). The Indian people particularly the young population are more and more aware about the importance of health and fitness. Moreover, everyone wants to look young, fit and have that aesthetic body and with rising disposable income they are willing to spend happily on gym subscription. People have realized that there is no short cut to it and they have to workout to have a healthier and fit body. The best part is that more than 60% of the Indian population is young, one study revealed that only 1.5% of Indian people go to Gym. So you can see the huge gap and also the scope we have here. Lets see how to start a Gym business in India.

Rising trend of fitness industry in India

Pros and Cons of starting Gym in India

1. growing fitness awareness.

As I mentioned, India is becoming increasingly health-conscious and with a growing awareness of the importance of fitness and a healthy lifestyle, this trend has created a substantial demand for gyms and fitness centers.

2. Contribution to society by making people healthy:

This business not just makes money for you but you are also making people and our country healthy and fit. The young generation of India is the future of our country, if they are healthy then they can in turn contribute to our country’s growth.

3. Cool and fun business:

Starting a gym is one of the coolest business to do in India. Along with working out, you can build good relationships with people. You will come in contact of healthy people which will also drive you to become more healthy and eat healthy food.

4. Profitable model:

Starting a gym would be quite profitable mainly due to the fact that many people pay for the subscriptions but do not come for workout on regular basis and may drop out within a week or two. I know this is not good for them but yea this is the fact. I myself workout on regular basis since many years and except a few I always see change in faces every month.

1. High initial investment:

This is one of the biggest disadvantage of this business. It obviously requires a huge investment in the gym equipment, dumbbells, bars, etc. The best way to tackle this problem is to start with basic equipment. If you don’t have sufficient money, then other option is to either take a loan or ask one your friend to invest in your business. In the next topic, we will see how much money you would need to start a gym in India.

2. Scalability:

As you know, gym is opened in one particular place and there is limit on how many people you can accommodate in your gym at any particular time. Also, you need to see how to manage the peak hours like morning 6-9 AM and 6-9 PM. You can think of franchising your brand going forward, once your brand has become popular.

3. Competition:

Due to high demand, there is going to be high competition in this business. Creating your brand name and standing out would be quite a challenge. You need to be creative and see how you differentiate from other competitors. There are already many big gym brands in India like Cultfit, Talwarkars, Snapfitness, Gold’s gym, etc. You can study them and take inspiration from them.

Gym and dumbbells

Investment required to start Gym business in India

The investment would highly vary according to the choice of equipment you want to buy and also which brand do you prefer. According to my research, you may need around INR 36 lacs to start your own gym in India.

Steps to start a Gym business in India

1. research, planning and decide a business model:.

This is the most important step. You need to first do a lot of research about the competitors, how much subscription they charge, study about the location and how much money you would actually need. What would be your business model? For example, one is annual, quarterly, monthly subscription model. Other is “Pay as you use” model, where the client will pay for a particular time slot say 1 hour. Other important part is “Professional Training”, what time of training plan you are ready to give and how much you will charge for the same? Further, what kind of services you will provide, basic training, professional training, loga sessions, zumba sessions, HIIT, aerobics, spa, steam, sauna, locker rooms, etc. All these questions and many others needs to be answered before thinking about the second step.

2. Decide the place of business :

Secondly, you need to find a place where you can start a gym business in India. You may need a space of atleast 3000 sq ft. depending on what kind of services you are willing to provide and what are your expansion plans for future. In my opinion, you should aim to find a place which is quite close to residential area and also the rentals are low.

3. O btain required licenses :

Next, you need to register your business and obtain any necessary licenses or permits as below

  • Udyam registration http://udyamregistration.gov.in/
  • GST (Goods and Service Tax) registration https://reg.gst.gov.in/registration/
  • Company registration like private limited company, partnership or proprietorship firm. I would recommend starting with a proprietorship firm first, then when your business grows you may get into a private limited company.
  • PAN card (if it’s a private limited company or partnership, not required if you are starting as a proprietor).
  • Don’t forget to take insurance as well because in Gym there is a high chance of injury to people and you should be adequately covered.

Also open a separate current bank account if it’s a private limited company or partnership, not required if you are starting as a proprietor

You can obtain these licenses directly if you have required knowledge. However, I would recommend taking help from a CA or lawyer.

4. Create a brand name and a website:

Develop a brand identity, including a logo, color scheme, and brand name. Brand name should be catchy & simple. Then you should also create your logo and tagline. You can easily create a logo for free using various websites for example, www.canva.com . Further, you should also create a basic website for better branding.

5. Buy the right equipments

Installing the good quality equipment for your gym should be on your priority list. You also need to consider the people’s safety, modern technologies and regular maintenance of these equipments.

The cost of any standard equipment would range between INR 1,000,000 to 40,00,000. It all depends on how far you can go with respect to the cost.

Here are some basic equipments you would need to start a gym –  Treadmills, Stationary biCycles, Smith machine, Free weights , dumbbell and bar sets, , yoga mats, Bosu balls, Cable pulleys, weight benches, Ellipticals, Aerobic Steppers, etc.

6. Recruit certified trainers:

This is also one of the crucial step because a good certified trainer who is also good in communication and has a pleasing personality can be game changer for your gym. This is because people identify gym based on their trainers and they are the face of the gym.

You also need to be very clear with trainers about the PT (professional training). What will be the cost of PT and what will be the share of gym and of the trainer.

7. Design a appealing interior of your gym:

The interior of your gym should be amazing where people likes to stay and are attracted towards it. It should not look dull obviously because people will pay you only if are able to attract them with your gym vibe.

8. Marketing and promotion:

Lastly, you need to spend on marketing and promotion of your gym before and after starting the gym. You may try the traditional ways like print and distribute pamphlets, hoardings, etc. and also the new ways of promoting on social media.

You need to keep attractive membership plans in the beginning in order to build your customer base. Once you have a good base, you may think of charging more.

Gym

Summing up, this is all you need to start your own gym business in India. It is a growing business and here to stay for long period of time. Further, it is also one of the most profitable business. However, as I mentioned, competition is tough and you need to work very hard at least in the initial phase to build your customer base.

I hope you enjoyed this post and have learnt something out of it that would help you in starting this business in India. If you think I missed out any point and you have any confusion, feel free to share your comments.

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Checklist for Starting a Gym Business in India

business plan for gym in india

According to a research report by Smergers, the Indian fitness industry is worth Rs. 4,500 crores with an annual growth rate of 16-18%.  With this rising fitness trend, it would be worthwhile to say that setting up a commercial gym is a promising opportunity for people with an entrepreneurial mindset. Here is a checklist that will help you in starting a gym business in India :

1.Registration of the gym

It is compulsory to register your gym as a Private Limited Company or a Limited Liability Partnership. By choosing any of these options, you can transfer all the shares or sell off the gym, if in case you are not able to operate it smoothly. Initially, a provisional registration certificate will be issued to you. It is valid for a short duration and after receiving all clearances, you can apply for permanent registration.

2. SSI registration

You need to register your gym as a small-scale industry at your nearest Taluka level.

3.Shops and Establishment Registration

While starting a gym business in India, it is essential to obtain Shops and Establishment registration. This registration is meant to regulate the conditions of work, rights of the employees and employers in an un-organized sector of employment.

Service Tax Registration

The Indian government has made it mandatory for gyms to pay a service tax if their annual turnover is more than 10 lakhs. If your gym charges a monthly or periodic membership fee, the service tax should be levied on periodic or monthly membership fee.

Clearance from the police department

It is required to receive a clearance from the police department in your locality before operating a gym or fitness centre.

Apply for a loan

If you require a personal or business loan, apply for one in various financial institutions or banking institutions. You need to prepare a solid business plan before approaching them.

Though this business requires a huge startup cost, it is still profitable as more and morepeople are pursuing fitness.  They are willing to spend on gym membership. One can make a good deal of money out of this business if it is done the right way. So, what are you waiting for? Come, join this fastest growing industry!

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Own a Gym: How to Start Gym Business in India?

Own a Gym: How to Start Gym Business in India?

There has always been a lot of interest in going to the gym in India. For those who have the time and resources, working in the fitness sector can be a lucrative career path. According to a recent survey, India's fitness business is valued at ₹4,500 crores, with an annual growth rate of 16-18%. Starting your own gym is a potential prospect for anyone with a business attitude, given the growing popularity of fitness. If you want to own a gym and need a checklist to follow, read on!

Step by Step Guide on How to Own a Gym in India?

People with a love for fitness and an entrepreneurial spirit may own a gym and turn it into a successful enterprise. For a thorough understanding of your opening my own gym idea, follow these simple steps:

1. Decide on a Business Model

The success of starting own gym will be directly impacted by the business strategy you choose. Business models may include any or all of the following, depending on your level of commitment:

Membership Model: The typical business model for gyms has been the membership model for a long time. Customers pay you on a monthly basis, which ensures a steady flow of cash.

  • More clients will come to you if your business is located in a high-demand location. You can make good money if you use this strategy.
  • An average of 50-70 new members have to be acquired every month for a good sustainable income if your annual membership fees are ₹20,000.

Pay As You Go Model: If you're just getting started on owning your own gym and need to attract new consumers, this model is the perfect option for you.

  • It's a fantastic option for those who can't make it to the gym on a daily basis but yet want to stay in shape.
  • People who pay ₹5,000 each month for 10 trips to the gym may use it anytime they like.

Dynamic Pricing Model: A club or fitness franchise with trainers for weight reduction or bodybuilding or other fitness-related programs, might use this model.

  • Customers may choose from a variety of packages, each tailored to meet their specific requirements.
  • It's a more lucrative business plan to locate your gym in a high-end neighbourhood in a major city.

Integrated Model: This model benefits both gyms and consumers in this approach, which combines the membership.

  • Both regular and non-regular members may profit from the membership model.
  • It ensures a consistent stream of revenue and a large consumer base.

2. Making a Decision About the Location

Your gym's location may either make or break it. Your gym should be located in a residential location, such as a gated community or an apartment building. If you can't find a suitable site near your home, then look for a larger space at a cheaper cost in the next most convenient place.

At peak times, gyms near residential areas are popular destinations for residents and visitors. People are willing to go a little farther if it means working out in a less stressful environment.

3. The Cost of Owning a Gym

If you wish to own a gym in India, it might cost a lot of money based on the size, the amenities, the quality of equipment and the kind of trainers you are going to employ. All of this may be summed up as follows:

☞ In order to attract more people, gyms need to have a lot of room to work out in. As a result, a space of at least 3,000 square feet is necessary. Renting a place might cost anything from ₹1,00,000 to ₹7,00,000, depending on the location and property.

☞ In order to accommodate as many people as possible, a good gym should have a large variety of equipment available in several locations. If you're just getting started, you can expect to spend roughly ₹25,00,000 on basic equipment, while a well-equipped gym with good equipment may cost upwards of ₹50,00,000 .

☞ Customers from the more affluent areas of town will be drawn in by a place that exudes elegance on the inside. From ₹ 25,00,000 to ₹75,00,000 , total fit-out prices might vary widely.

☞ Maintenance workers, including the receptionist, would cost between ₹25,000 and ₹50,000 , depending on the number of employees you have on staff.

☞ It is highly recommended to hire skilled trainers. Depending on how many people you hire, you might spend between ₹30,000 to ₹1,00,000 .

4. Obtain the Necessary Permits

It is the responsibility of every firm to adhere to all applicable laws and regulations when opening your own gym. Pay attention to these things:

☞ Your gym must be registered either as a single proprietorship, a partnership firm, or a corporation like any other company.

☞ Other papers include initial investment-related agreements, tax registrations, and processes.

☞ Accidents and equipment-related insurance

☞ If a firm has a revenue of more than ₹20 lakhs or ₹10 lakhs in certain states, the GST registration is mandatory.

5. Incentives for Members

The standard gym package is no longer adequate to keep gym members for a lengthy period of time.

  • Adding value to your membership might be as simple as offering fat-loss programs, Zumba, aerobics, physiotherapy, or specialized training.
  • You can make a big impact on your gym's performance and long-term viability by putting a lot of effort into marketing it.

6. Fitness Center Franchise

In India, owning a gym franchise can be an excellent option for someone looking for a gym business plan that doesn't necessitate extensive prior experience.

  • The cost of a gym franchise in India may be high, but it spares you from having to start from scratch.
  • Buying a gym franchise is a great way to learn more about the business, as well.
  • You may establish your own gym and address the issues using that information.

It's Time to Own a Gym!

The location and early investment to own a gym are integral to its success. It is a long-term business plan that incorporates equipment, furnishings, space, and trainers. For people who are passionate about the fitness industry and want to make a career then this is the best time ever to open a gym franchise!

For Plus Fitness Franchise Opportunity Register Here or call +91 7575067777

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2. Pay As You Go Model: 

  • This model works best if you are just starting out and are looking to get new customers to the gym. 
  • It is great for people who cannot be regular to a gym and would rather pay a small amount for every visit to maintain their fitness. 
  • For example, if the package is Rs.1000 for 10 visits, they can visit the gym 10 times whenever they need. 

3. Dynamic Pricing Model : 

  • This model works out if you start a gym or a franchise with coaches for weight loss or bodybuilding, or other fitness-related programs. 
  • The customers will be offered different packages based on their needs and goals. It’s a more profitable model if you open your gym close to high-end localities in big cities. 

4. Integrated Model: 

  • This model combines the membership, and the pay-as-you-go model helps both gyms and customers. 
  • Regular members can benefit from the membership model, while irregular members can choose the other. 
  • It makes sure you have a high customer base and a steady income. 

Selecting a Location 

The location is a factor that can make or break your gym business. It is ideal to set up your gym close to residential areas, gated communities or apartment complexes. If there is no space available close to the residential area, then pick a large space at the next closest possible location available for a lower rent. 

Gyms close to residential areas tend to get crowded in the morning and evening hours. So people wouldn’t mind going a bit further if they can work out in a less crowded and more relaxed space. 

Cost to Set up a Gym in India 

The cost of setting up a gym in India can vary depending on the size, the facilities, quality equipment and the kind of trainers you are going to hire. Here is a breakdown of everything: 

  • Space and Rent : Gyms need to be spacious to attract more people. So at least a 10,000 sq ft area would be required. Depending on the location,  space this big can cost anywhere between Rs. 30,000 to Rs. 5,00,000 to rent. 
  • Equipment: Good gyms will have to offer a wide range of equipment, and in multiple numbers, so more people can work out at the same time. If you’re starting small, then the basic equipment costs would come around Rs. 5,00,000 while a great gym with advanced equipment can cost more than Rs. 50,00,000 to set up.
  • Interiors : If you are going to attract customers from the upscale parts of the area, then your interiors should feel classy. The interior designing costs can range from Rs. 2,00,000 to Rs. 5,00,000.
  • Maintenance Staff: Maintenance staff, including the front desk receptionist, would need to be paid from Rs. 30,000 to Rs. 60,000 depending on how many you employ.
  • Trainers: Hiring qualified trainers can cost quite a bit. It could go over Rs. 1,00,000 depending on how many you employ.

Also Read: How to set up a Garment Store in India

Obtain Required Licenses 

All businesses must meet the legal guidelines and set regulations by the government. Here’s what you need to pay attention to: 

  • Gym Registration. Like every other business, your gym needs to be registered as either a sole proprietorship, Partnership Firm or a Company.
  • Other documents include building permits, initial investment-related agreements , tax registrations, procedures, etc.
  • Special permits for gym amenities such as indoor swimming pools, spa, locker rooms and more. 
  • Insurance is also a major part of gyms as there is bound to be accidents and equipment related damage that needs to be covered. 
  • GST registration is compulsory if the business records a turnover of more than Rs. 20 lakhs, or Rs. 10 lakhs in some states.
  • Police department clearance is also a must for all fitness-related businesses.  

Hire Fitness Trainers 

Hiring fitness trainers are important when you start a gym business. Fitness trainers can help in proper training routines and offer personal advice to clients. These services, in turn, will ensure their long term membership.

  • They can help with coordinating workout sessions and allot necessary exercise routines and machines to the members on a daily basis. This will also ensure fewer mix-ups and problems in peak hours. 
  • Hiring experienced trainers can not only improve the quality of service to the members but also improve word of mouth marketing. Their experiences can also give you more ideas for your new venture and how to make it better. 
  • However, keep in mind that hiring fitness trainers can be costly and may go over Rs. 1,00,000 depending on how many you need to hire.

Before hiring fitness trainers, here are all the credentials you can look for: 

  • GFFI (Gold’s Gym Fitness Institute) 
  • BFY Sports & Fitness
  • CBT (Certified Bodybuilding & Gym/ Personal Trainer) 
  • IAFT (Indian Academy of Fitness Training)

Equipment and Interiors  

High-quality equipment is important for all gyms. Your gym setup should have these basic pieces of equipment:

  • Training Benches: These are basic equipment used for a variety of training exercises. You will need these in good numbers as they will be used for weight training. The benches need to be of high quality and easy to adjust.
  • Free weights: Free weights include a range of equipment starting with dumbbell sets, barbell sets, kettlebell sets, weight plates and other equipment that use weights as resistance. Since these will be the most used equipment in the gym, make sure you have higher numbers of them for multiple members, even when the gym is at full capacity. 
  • Pull up frames and bars: These are meant for bodyweight exercises and will need wall or ceiling support for mounting. Squatting racks and also racks for holding barbells.
  • Cardio Equipment: Treadmills, stationary bicycles, and punching bags are all types of cardio equipment that are essential in all gyms. You will need to have anywhere from 5 – 15 of these for a large-sized gym to accommodate all the people. Punching bags can be fewer and will need ceiling support. 
  •  Accessories: There are a number of other equipment that are just as essential for gyms, such as resistance bands, fitness balls, rowing machines, abs wheels, mats, battle ropes etc.
  • Interiors: The interiors should be well made with bright lights, good painting and plenty of motivational posters around. The halls need to have walls lined with mirrors and protective bumpers at the bottom in the event the equipment rolls away. 

Member Incentives

Standard gym packages are no longer enough to retain gym members for long. You can also offer additional deals and activities such as fat loss programs, physiotherapy, Zumba, aerobics or specialised training that adds value to the members. 

Marketing Gym Business in India  

Marketing your gym can make a lot of difference to how well you will perform in the beginning and maintain growth in the future. You can do it in the following ways:

  • Start with creating your online identity by opening a website or app and getting on popular social media platforms. 
  • Your website should contain all the information about your facility and offerings. Write blogs and generate plenty of content for SEO (Search Engine Optimisation). Since the majority of users use Google to find what they need, having a strong SEO strategy will pay off big returns. 
  • Getting on Instagram is one of the best things you can do to quickly promote your business. Post pictures of your facility and people working out. Make interesting stories every day that people can watch and see what’s going on at your place. 

Gym Franchise

If you are looking for a gym business plan in India that doesn’t require too much experience, then picking up a franchise may be a great option for you. Although the gym franchise cost in India can be expensive, it saves you the hassle of starting everything from the beginning. Picking up a gym franchise can also help you learn a lot about the industry. With that knowledge, you can start your own gym and fix the problems.

Gym Management Software

If your gym business plans to be large with hundreds of members, then you will definitely need gym management software. The software can keep track of individual members, their routines, progress, special needs, comments and regularity. All of this information can help you determine essential business-related metrics. Softwares are a bit costly if you are starting out small. You can use one as your business starts to grow.

Also Read: How to apply for a business loan in India 

A good Gym business depends on the locality that it is set up in, the initial investment

into equipment, interiors, space and trainers and a long term business model. It is a good business option for those who are experienced in the industry or those interested in picking up a franchise. This information should be sufficient for you to lay the foundation for what to expect.   

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How To Start Gym Business in India (Step by Step Guide)

Gym Business is a one-time investment business and after one or two months you’ll start getting a huge profit from the business. Starting a Gym business is not easy because you must have each information about Gym equipment, the location of the Gym, and most importantly how to grow the business quickly. In the post, we will guide you step by step on start Gym business in India.

Start Gym Business in India

Nowadays everyone wants to start his own business because there is almost no money in the job. Starting a Gym business can be a great idea because here you don’t need to invest money every month and most probably you’ll start getting profit from the Gym in 1 – 2 months. Here is the complete guide on how to start a GYM business in India.

We understand everyone does not have a lot of money to start a professional Gym from the beginning. Maybe you also do not have so, we will also provide you some tips on how to start a Gym business on a very low budget and grow quickly.

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Why Gym Business?

Before starting any business a person always checks a lot of business ideas to start in his city. There is a lot of business that can be started in a city, every single business needs a lot of men’s power and money to manage. Below are the reasons why you should start a Gym business.

  • Almost one-time investment business plan.
  • Profit can be seen from 1 – 3 months if you started Gym properly.
  • Only 1 – 3 people can handle the whole business if the Gym business is small or medium size.
  • A gym business can be started at a low cost.
  • The gym business is growing very quickly because almost everyone focusing on his fitness.

Start Gym Business

Starting a profitable business is very hard and most people fail in the business. Here we will mention a few steps in detail to start a Gym business in your city or where you want. We strongly recommend you to do your own research also because you’ll learn a lot of things to manage this business.

Note: If you want to start a small Gym then you can ignore a few things from some steps that are mentioned below. We clearly mentioned which things you can ignore to start a gym in a few amount of money.

Step 1: Find a Location

Location is a very important thing for any business like Gym, mall, restaurant, shop, etc. If you selected the wrong location for the Gym business then most probably your Gym will be failed or you’ll not get a lot of profit. Most of the Gym business fails because of the wrong location selection. Below are a few points that will guide you to select a perfect location for your Gym business.

  • Select a location where a lot of people visit regularly.
  • The gym location should near the area where a lot of people live.
  • Open Gym near residential colonies or sectors.

Step 2: Work on Interiors

We all know that a lot of people attract to a thing if it looks amazing or attractive. This also applies to the Gym so, you should definitely work on interiors to give the gym a good look. Use some gym motivation posters and thoughts in the gym to motivate the people who are in Gym.

You can take some ideas about Gym Interiors design from the internet. Do not add a lot of things to the interior, keep it simple but attractive.

Note: If you are starting a small gym then do not spend a lot of money on gym interior design. You should also not ignore it because it attracts a lot of people and looks professional.

Step 3: Get Equipment

It is the first thing that comes to mind when we think about starting a gym. There are several things you should remember equipment technology, modern equipment, and timely equipment maintenance. We strongly recommend you do complete research about equipment.

Below are some common gym equipment, you must have these to start a gym or we can say these gym equipment are required in a gym.

  • Training bench
  • Dumbbell set
  • Barbell set
  • Fitness ball
  • Weight checker
  • Rowing machine
  • Kettlebell set
  • Pull up frame and bar
  • Stationary bicycle

Step 4: Hire a Professional Trainer

Hope you know that most of the people who do the gym are youngsters and most of the youngsters do not have knowledge on how to do any excises properly. In this case, a gym trainer will guide them and your gym’s popularity will increase. Only a professional gym trainer can guide what exercise you should do and what diet you should take.

After a good selection of gym locations, the rest of the business depends on the gym trainer. The monthly charge of a gym trainer starts from rs. 15,000 and the charge depends on his qualification and experience.

Step 5: Gym Maintainance

Gym and all the equipment maintenance is required timely. If the maintenance of the gym is not happening timely then most people can switch the gym. Also do not forget equipment maintenance because it can be harmful to anyone and safety should be your first priority.

Step 6: Gym Promotion

When your gym is new in an area then most probably most of the people in the area do not know about your gym. You can promote your gym business by offering several offers like discounts, free demos, etc. Advertising is one of the best and easy methods to grow your gym business.

You can promote your business using Google Ads, Facebook Ads, etc. You can also use banners or posters to advertise your gym.

Yes, the gym business is a profitable business and in this business, you don’t need to invest money timely.

The monthly cost of running a gym depends upon its size, number & type of equipment, qualification & experience of the gym trainer, and location of the gym.

Final Words: We hope this post will help you a lot to start a gym business . In this post, we explained almost every piece of information you should know before starting a gym business. Let me know if you are struggling with any step or point explained in the post. Read the latest and updated article on business ideas on moviden.com .

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ProfitableVenture

Gym Business Plan for India [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Fitness & Gym

Are you about starting a gym business In india? If YES, here is a complete sample gym plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a gym business. We also took it further by analyzing and drafting a sample gym marketing plan template backed up by actionable guerrilla marketing ideas for gym companies. So let’s proceed to the business planning section.

Why Start a Gym Business?

In india, despite the fact that the gym and fitness industry is still not organized, investors who know what to do are making loads of money from the industry and you too can make huge returns on your investment if you decide to start your own gym business in India.

It is important to state that starting a gym can be capital intensive, but you can be rest assured that you will breakeven within a few years of starting it if you are in a location where people fancy fitness and if you know how to reach out to your target market.

So, if you have decided to start your own gym business, then you should ensure that you carry out thorough feasibility studies and also market survey. This will enable you site the business in a good location and then hit the ground running. Business plan is yet another very important business document that you should not take for granted when launching your own gym business.

Below is a sample gym business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Gym Business Plan Template in India

1. industry overview.

Gym business is gaining more grounds in recent times than it was in the 20th century. People are now aware of the immense benefits they stand to gain when they enroll in a gym. It is now obvious to the general public that they can stay healthy, improve their lifestyle and live longer if they exercise regularly.

Statistics has it that there is a steady increase in the number of people that enroll in gyms and the fact that gym facilities are now closer to residential areas makes this possible. With the increase in the number of people that enrolled in a gym, so does the revenue generated by gyms increase.

Some people enroll in gyms not because they don’t have the money to purchase some of the basic gym equipment but because exercising regularly requires discipline and that is part of what they stand to get when they enrolled in an external gym.

Loads of factors are responsible for the springing up of gyms in various locations in India and chief among them is the rise in the number of obese people. Being obese is a risk to one’s health which is why people who want to stay healthy and fit enroll in a gym. Yet other people register in the gym to train and increase their biceps (muscles) i.e. body building et al.

Recent statistics released shows that in India, the total retail market for gym and fitness as a category is valued at INRs. 4,579 Cr (US$ 0.76 billion), growing at 16-18 per cent and it is estimated to cross INRs. 7,000 crores (US$ 1.18 billion) by the year 2017.

Modern retail is estimated at 28 per cent of this total market and it is expected to grow by 22-27 per cent. Fitness centers are burgeoning as disposable per capita income rises and sedentary lifestyles increases. Fixation to resistance training increased amongst men and so did aerobics and strength training amongst women.

Researchers, engineers, health and fitness experts are always inventing fitness equipment and technology that can help people and gym owners achieve their aims. Although gym equipment can be expensive, but the truth is that most of the equipment last quite long if they are well utilized. Aside from the fact that they last longer, acquiring any gym equipment is an investment that is worth the while.

Starting a gym business in India is less stressful, but it requires huge capital to equip the gym facility to meet the standard expected by gym users. As a matter of fact, building a swimming pool around the gym facility is one of the factors that attract clients to gyms.

The gym industry in India is not going to go out of fashion anytime soon, but rather the number of people that enroll in gyms will continue to rise, and that of course will translate to more profit for gym owners .

2. Executive Summary

Kolkata City® Gym and Fitness Club is in the business of ensuring that people stay fit by exercising regularly. We are going to be located at Park Street, Kolkata – West Bengal, India. Also called ‘Food Street’ or ‘Street that never Sleeps’, Park Street is the oldest district of its kind in India. Retaining its colonial charm and adding to it the modern appeal, this street is a magnificent mixture of old and new.

We were able to secure a standard facility along the road in the heart of the city. The facility for our gym and fitness club has a standard Olympic size swimming pool. We are going to service the whole of the community as well as visitors and travelers.

Kolkata City® Gym and Fitness Club is going to become the number one family-focused gym and fitness center in the whole of Kolkata – West Bengal and we will work hard to build our facility to match the needs of the average family in Kolkata. Our gym facility has enough parking space to accommodate a lot of customers per time.

Our facility will be equipped with modern technology, we will install large TV screens close to cardiovascular equipment and treadmills so as to help our clients stay entertained while they do their exercise. We will ensure that we provide our clients with a daily program of exercise and diet that will perfectly suit their lifestyle.

One of our major goals of starting Kolkata City® Gym and Fitness Club is to encourage families in and around Park Street – Kolkata to cultivate the habit of regular exercise. Our gym facility is specifically designed to take care of adults and children, we have active childcare services for toddlers and we have membership packages that are highly discounted for families.

We are quite aware that one of the reasons why some parents would not want to enroll in a gym is because they may not have people to take care of their children while they are away in the gym. Part of our strategies of encouraging families to enroll in our gym is to ensure that whenever they come with their children, their children will be well treated and entertained so that they will be the ones reminding their parents to go to gym.

Kolkata City® Gym and Fitness Club will be open 24 hours in a day and seven days a week in order for us to be able to accommodate people with different time preferences. This is why we have made provisions to recruit enough staff and to run shift amongst our workforce.

We will run a fitness club that will help members who want to lose weight achieve their desire with little stress. We have a weight management consultant who will work with individuals to give them customized fitness and meal schedules.

Kolkata City® Gym and Fitness Club is privately owned by a renowned health and fitness coach David Khan and his immediate family members. David Khan has over 10 years’ experience as a leading health and fitness coach in India. He will be working with other fitness instructors to help grow Kolkata City® Gym and Fitness Club to become the leading gym in the whole of India with centers opened all across major cities in India.

3. Our Products and Services

Kolkata City® Gym and Fitness Club is in business to provide all round health and fitness services to the residents of Kolkata – West Bengal which is why we have been able to put up a facility that can help us achieve that goal. We are optimistic that everyone who enrolls in our gym will derive huge value for their money.

These are the services and amenities that will be made available to our clients;

  • Personal Training
  • Group Fitness Classes
  • Yoga Classes
  • Pilates (full body workout)
  • Spinning Classes
  • Weight Management
  • Kinesis Station
  • Nutrition Counseling
  • Childcare / Daycare
  • Full Locker Room Services
  • Physical Therapy
  • Internet Café
  • Comprehensive fitness assessment
  • Full gym membership
  • Sport merchandize (Fitness wristwear equipped with sensors, Activity trackers that measure and analyze the physical activity and body functions, Smart Clothes or Eyewear that measure body functions, Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements, Desktop versions of fitness applications that additionally provide an app and sports ware and accessories)

4. Our Mission and Vision Statement

  • Our Vision is to encourage families and residents in and around Park Street Kolkata – West Bengal to engage in regular exercise of their body so as to stay healthy and fit.
  • Our mission of establishing Kolkata City® Gym and Fitness Club is to build a world class gym and fitness club in Park Street Kolkata – West Bengal where residents can comfortably train for health and for fitness.

Our Business Structure

Kolkata City® Gym and Fitness Club hopes to become the leading family gym facility in the whole of Kolkata – West Bengal and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal.

Our business will not be built only for the purpose of giving our members value for their money, but to make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

  • Gym Manager (Owner)
  • Accountant / Cashier
  • Marketing Officer
  • Exercise Physiologists
  • Trainers (5)
  • Training Assistants (10)
  • Juice bar Manager

Client Service Executive

5. Job Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Prepares budget and reports for the organization
  • Handles procurement
  • Defines job positions for recruitment and managing interviewing process

Training Instructors (5)

  • Creates training rosters for members
  • Assists members during exercise session
  • Guides members on how to make use of gym and fitness equipment

Marketing Officer (2)

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with customers
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Help increase sales and growth for the company

Juice Bar Manager:

  • Take orders for drinks
  • Plans and presents bar menu.
  • Mixes drinks, cocktails and other bar beverages as ordered and in compliance with gym’s standard drink recipes.
  • Assesses customers’ needs and preferences and make recommendations
  • Makes lists of supplies in conjunction with the management
  • Prepares inventory or purchase requisitions as needed to replenish supplies.
  • Ensures that the assigned juice bar area is fully equipped with tools and products needed for mixing beverages and serving guests.

Accountant/Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Exercise Physiologist

  • Responsible for evaluating, researching, and provide advice on coaching.
  • Responsible for training
  • Engages in recovery practices in all areas of exercise and rehabilitation
  • Provides timely information and support on injury prevention, technique analysis, and nutrition.
  • Handles any other duty as assigned by the manager
  • Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the chief executive officer in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.

Cleaners (3):

  • Responsible for cleaning in and around the gym facility
  • Cleans up after customers
  • Washes glassware and utensils after each use.
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the restaurant manager,

6. SWOT Analysis

Kolkata City® Gym and Fitness Club is in business to help its clients achieve their health and fitness goals and at the same time to make profits. We are aware that there are different levels of competition in the gym and fitness industry in India which is why we took out time to conduct an effective SWOT Analysis before investing our hard-earned money.

We know that if we get things right before starting our gym and fitness club, we will not have to struggle before attracting loyal clients and building our membership base to a level where we can easily breakeven. We hired the services of a HR and Business consultant to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Kolkata City® Gym and Fitness Club;

One of the obvious strength that will definitely stand as a plus for Kolkata City® Gym and Fitness Club is the fact that our facility is centrally located in a densely populated – residential area in Kolkata – West Bengal; our location is in fact one of our major strength.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of enrolling in our gym and lastly our membership package is one of the best that anybody living in and around Kolkata – West Bengal can get; it is cheap and affordable.

Having critically looked into our Business model, we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with some of the leading gyms in Kolkata – West Bengal when it comes to acquiring latest gym equipment and generating the needed hype that can drive traffic towards our facility.

  • Opportunities:

We are centrally located in one of the busiest area in Kolkata – West Bengal; a street that never sleeps and we are open to all the available opportunities that the city has to offer. We also run a 24 hours 7 day a week gym and fitness club giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Kolkata City® Gym and Fitness Club are unfavorable government policies , demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our gym and fitness club is located.

7. MARKET ANALYSIS

  • Market Trends

The latest trend shows that the Indian fitness industry is undergoing a revolution of sorts spiked by the increasing incidences of obesity and diabetes. If we look around, we will find that weight loss advertisements are rampant everywhere, this is one of the key reasons why health clubs and gym memberships are growing.

Spending on fitness was earlier seen as a luxury, but now it is a way of life not just in the urban areas and cities, but also in tier 2, tier 3 cities, towns and even in the villages, where people are increasingly opting for wellness and fitness choices.

A preventive approach to healthcare has led to an increase in demand for not just services but also products. Today’s health conscious and fitness aware generation wants to look and feel good at any cost; and this is further fueling the overall growth of the fitness industry.

The trend in the gym and fitness industry in India is such that if a gym is position in a residential area or a place where people can easily access without much stress, there is the likelihood that the gym will enjoy high patronage. Just like in other business ventures, the owner of gyms and fitness clubs are always looking for ways to increase their market share; they go as far as signing deals with high schools and also offer home services.

What they do is that they offer pro bono services for a period of time, and then they will introduce fees gradually and before too long they would have successfully converted some of the people that benefited from their pro bono services to loyal members.

It is common trend that as gyms grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some gyms now have juice bars within their facility to encourage people towards healthy drinking. In order words, it is very important for gyms to continue to improvise if they want to grow their business continually.

8. Our Target Market

The target market for gyms cut across people of different walks of life. The fact that people register in gyms and fitness clubs for various reasons makes marketing the business interesting. The target market for gym and fitness centers can be categorized into three different groups.

The first group are the people who are looking towards shedding weight through proper exercising and under the guidance of a qualified instructor. The other group are those who are interested in building their biceps (body building) and the last group of people are those who just want to enroll for cardio sessions under the watchful eyes of a qualified trainer.

Kolkata City® Gym and Fitness Club will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our gym and fitness club to;

  • Business People
  • Corporate Executives
  • Celebrities
  • Military Men and Women
  • Sports Men and Women
  • Everyone who resides in our target locations

Our Competitive Advantage

Kolkata City® Gym and Fitness Club is centrally located in a densely populated – residential area in Kolkata – West Bengal; this is obviously going to give us an edge amongst our competitors. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our gym and lastly our membership package is one of the best that anybody living in and around Kolkata – West Bengal can get; it is cheap and affordable.

We can confidently say that the location of our gym will definitely count as a positive for us amongst any competitor that might start a gym and fitness business in same location where ours is located. We will continue to work hard to ensure continuous improvement in our facility and service delivery. As a matter of fact, our services will be second to none in the whole of Kolkata – West Bengal.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Kolkata City® Gym and Fitness Club is established with the aim of maximizing profits in the gym and fitness line of business and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Kolkata City® Gym and Fitness Club will generate income from the following service offerings;

  • Pilates (full body walkout)

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

It would be hard to create a sales forecast with a newly opened business like a gym and fitness club because the statistics that will be provided will be on a short-term basis. Experts say that a business should be in operation for at least one year before they can generate the statistics that will help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 1,000 active members within our first year of operation and then in subsequent year we will grow our membership. Below are the sales projection for Kolkata City® Gym and Fitness Club, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

  • First Fiscal Year: INRs. 700,000
  • Second Fiscal Year: INRs. 1.2 million
  • Third Fiscal Year: INRs. 1.5 million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our gym facility. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share. We will leverage on improving our services and facility to ensure that we win new clients and retain old members.

At Kolkata City® Gym and Fitness Club, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our gym so as to attract people to enroll with us.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families. Part of the marketing and sales strategies that we will adopt are;

  • Open our gym and fitness club with a big party
  • Advertise our gym and fitness club on national dailies, local TV and radio stations
  • Promote our gym and fitness club online via our official website and all available social media platforms
  • Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our gym facility for the first time
  • Make use of attractive hand bills to create awareness and also to give direction to our gym and fitness club
  • Adopt direct mailing coupon marketing approach
  • Position our signage / flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family
  • Engage on roadshows within our neighborhood to create awareness for our gym and fitness club.

11. Publicity and Advertising Strategy

Kolkata City® Gym and Fitness Club is in for serious business which is why we have identified key platforms that will enable us achieve our goal of promoting and advertising our business so as to attract the crop of people that we designed our business for.

Here are the platforms we intend leveraging on to promote and advertise Kolkata City® Gym and Fitness Club;

  • Encourage our loyal members to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our gym and fitness club in sports magazines, local newspaper, local TV and radio stations
  • Promote our gym and fitness club online via our official website
  • List our gym and fitness club on local directories (yellow pages)
  • Sponsor relevant community sport events
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
  • Install our billboards in strategic locations
  • Direct coupon mailing approach to introduce our gym and fitness club to residents
  • Engage in roadshow from time to time to create awareness of our gym and fitness club in the residential areas around our facility
  • Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in and around Kolkata – West Bengal, India.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family. The prices of our services will be same as what is obtainable in India’s open market.

  • Payment Options

The payment policy adopted by Kolkata City® Gym and Fitness Club is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the government of India.

Here are the payment options that Kolkata City® Gym and Fitness Club will make available to her clients;

  • Payment with cash
  • Payment via credit cards/Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our services and products without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

These are the types of exercise equipment that we will make available in our gym and fitness center;

  • Resistance bands
  • Weight machines
  • Flexion machines
  • Pull-up bars
  • Weight training
  • Elliptical trainer
  • StreetStrider (elliptical cross trainer on wheels)
  • Exercise machine
  • Fitness (biology)
  • Hojo undō
  • Pull-up bar
  • Medicine balls
  • Boxing Gear
  • Gym flooring
  • Cable Attachments
  • Weight plates
  • Wearable items as proper footgear, gloves, and hydration packs.
  • Filing Cabinets
  • Noticeboard
  • Staff Uniform

When it comes to starting a standard gym and fitness business, one is expected to spend the bulk of the startup capital on the purchase of standard gym and fitness equipment just like the ones listed above and leasing a facility. Aside from that, you are not expected to spend much except for paying of your employees and paying utility bills.

These are the key areas where we will spend our startup capital;

  • The total fee for registering the business in India – INRs. 9,200
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – INRs. 27,300.
  • Marketing promotion expenses for the grand opening of Kolkata City® Gym and Fitness Club; in the amount of INRs. 13,500 and as well as flyer printing (2,000 flyers at INRs. 1.00 per copy) for the total amount of – INRs. 2,000.
  • The cost for hiring Business Consultant – INRs. 22,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – INRs. 22,400.
  • The cost for leasing a gym facility (renovation inclusive) – INRs. 300,000
  • Other start-up expenses including stationery ( INRs. 5,000 ) and phone and utility deposits ( INRs. 12,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – INRs. 100,000
  • The cost for start-up inventory (sports merchandizes) – INRs. 80,000
  • Storage hardware (bins, rack, shelves, food case) – INRs 13,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – INRs. 19,500
  • The cost for the purchase of gym and fitness machines and equipment – INRs. 320,000
  • The cost for store equipment (cash register, security, ventilation, signage) – INRs. 14,750
  • The cost of launching a website – INRs. 7,000
  • The cost for our opening party – INRs. 15,000
  • Miscellaneous – INRs. 10,000

We would need an estimate of one million two hundred and fifty thousand Indian Rupees ( INRs 1.250 million ) to successfully set up our gym and fitness club in Kolkata – West Bengal.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a gym and also the sophistication of the technology used in gyms. Also, the supplies would cost a bit more because of the regular demand for it.

Generating Startup Capital for Kolkata City® Gym and Fitness Club

Kolkata City® Gym and Fitness Club is a privately registered family business that is owned and financed by David Khan and his immediate family members. They do not intend to welcome any external business partners which he is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

  • Generate part of the startup capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about INRs. 250,000 ( Personal savings INRs. 200,000 and soft loan from family members INRs. 50,000 ) and we are at the final stages of obtaining a loan facility of INRs. 1 million from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Kolkata City® Gym and Fitness Club is to build a business that will survive off its own cash flow without the need of injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our facility with state of the art fitness and training equipment and make our services affordable.

Kolkata City® Gym and Fitness Club will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring indoor gym facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed gym and fitness machines and equipment, electronic appliances, office appliances and suppliers: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress.
  • Establishing business relationship with vendors and key players in the industry (sports merchandize suppliers, gym and fitness club regulating bodies and sport clubs): Completed

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  • Yoga Studio Business Plan [Sample Template]
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  • Spin Studio Business Plan [Sample Template]

How To Start A Gym in India?

Radha Dhaked | February 28, 2022 | Company Formation

When you are planning to start a gym in India, you may find yourself in a pickle. You have to make some big and important decisions all by yourself. In this article, you will understand the stepwise procedure to Start A Gym in India.

Starting a new business is not easy, and with misleading strategies, you can incur heavy losses. With the onset of the pandemic, most people are focusing on building immunity, changing their dietary preferences and maintaining their overall health.

business plan for gym in india

Questions before you start a Gym in India

  • What will be the first step to establishing your gym business?
  • What will be the overall cost and budget to start a gym in India?
  • How will you be pricing the membership fee, and how much will you pay your trainers?
  • How will you market your gym and its facilities to the world?
  • Which brand of gym instruments will be cost-friendly and also serve the purpose?
  • What will be the overall cost of GST registration , GST return filing and company formation?

Steps to Start A Gym in India

Steps to Start A Gym in India

1. Finalize the perfect area to start a gym in India

  • The success of your business strongly depends on the type of location.
  • If you are opening a gym near residential colonies or commercial areas, you will immediately start earning profit.

2. Strategize a Good Business Plan

  • If you are funding your business directly from your pocket or taking help from a family member, this step is not very important.
  • However, if you plan to take a business loan or pitch to potential investors, you need to create a strong business plan and project report .
  • To start a gym in India, you have to have a capital of about 5 to 10 lakh rupees.
  • No investor will pay you money if you are not ready with a solid business plan beforehand.

3. Get all the licenses before you start gym in India.

  • Private Limited Company Registration
  • LLP Registration
  • Sole Proprietorship Registration
  • Partnership Firm Registration
  • You have to get building permits, trade licenses, initial investment-related licenses, Shop Establishment Registration and apply for tax procedures such as GST Registration , GST Return Filing , and ITR Filing .
  • If you plan to add amenities like a swimming pool, water aerobics, spa, you have to take special permission from your municipality.
  • Gyms are places where injuries or accidents are common. So it is wise to have well-balanced business insurance and opt for independent contractors to avoid major financial loss.

4. Hire certified Trainers. 

  • The quality of your fitness centre is defined by the brand of equipment and the presence of expert trainers.
  • So, you need to appoint professional trainers.
  • A certified gym trainer will bring authenticity to your business. Also, it will increase the quality and word of mouth marketing for your business.
  • Before hiring, you can check the trainer’s previous industry experiences. This will help you gain better insight and knowledge about their qualities.

5. Purchase equipment 

  • Before starting a gym in India, you need to get the correct equipment.
  • You have to keep in mind the member’s safety, modern pieces of equipment and timely maintenance.
  • The common gym equipment includes treadmills, stationary bicycles, yoga mats, cable pulley and dumbbells.

6. Offer Discounts for membership 

  • Nowadays, many gym owners offer additional activities like physiotherapy, dietitian and various other things.
  • Many advanced gyms offer other activities like yoga, circuit training, aerobic exercise, resistance training and many more. You can combine these in packages and offer discounts to attract the people.

7. Promotion and Marketing

  • Gym enthusiasts are always on the lookout for exciting offers, unique features and reasonably priced workout packages. For attracting more local customers, you can use website development and create a social media page.
  • You can promote your business by offering demo classes, fitness activities and discounts. Once a customer registers, you can offer customized goodies and merchandise.
  • You also need to get Trademark Registration to protect your branding.

8. Appoint maintenance staff 

Other than the gym trainers, you also need to appoint other staff:

  • Receptionist
  • Cleaning personal
  • Service technicians
  • Individual trainers
  • Sales representative
  • Physiotherapists

Nowadays, people are concerned about their health and immunity. So, starting a new gym in your locality can be a great idea. You can go through the steps mentioned and get an idea of how to successfully start a gym in India.

Explore the 7 Types of Company Registration in India

Moreover, If you want any other guidance relating to  Company Registration . Please feel free to talk to our business advisors at  8881-069-069 .

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The Fitness Industry in India: Investment Outlook After COVID-19

The fitness industry in India is evolving rapidly with the advent of a budding ecosystem comprising consumers, service and equipment providers, complimentary industries, and government initiatives. Indians have become more health conscious and have started taking a note of their daily habits and lifestyle.

However, the idea of a healthy mind in a healthy body is not new to Indians – yoga, akhadas, ayurveda, and meditation have always been a part of our culture. With globalization and ease in the availability of information, traditional practices and exercises are being reinforced and supplemented by a modern, dynamic, and rising fitness industry in India.

Market dynamics

As per a report by Redseer Consulting, the country’s fitness industry, which includes equipment, sportswear, fitness services, and recreational sports was valued at US$12 billion in 2018.

Recent industry reports from FICCI, E&Y, Redseer Consulting, Global Wellness Institute, and IHRSA & Fitternity on the fitness services segment estimate that there are six million active users spending on an average US$350 to US$400 annually towards fitness services, amounting to a US$2.6 billion market size.

The overall fitness industry is expected to grow at an annual rate of 27 percent and touch the US$32 billion mark by 2022, of which fitness services (like gyms, slimming services, and formats like zumba, aerobics, crossfit, etc.) will contribute around US$6.6 billion.

A study conducted by Gympik reveals that 58 percent of men join a gym for body weight training to build muscles while women were more inclined towards dance exercises – 85 percent for aerobics and 81 percent for Zumba – to achieve weight loss goals. Reducing stress and health related risks were some of the top reasons of respondents to join fitness centers.

The study also revealed that over half of the members who had gym membership were not regular gym goers with possible reasons being poor maintenance of fitness centres, parking problems, lack of group fitness sessions. 30 percent of the respondents felt that their gyms were overcrowded. 44 percent of the respondents felt that instead of going to a gym, a better option was doing workout at home with the assistance of a trainer.

Home workout videos, live online sessions, recorded fitness regimes are viable options for people who would prefer flexibility in their fitness journey and are stretched thin on time.

Growth drivers for the fitness industry

  • Youth population between 15 to 34 years of age is the main target group for this industry. As per the Ministry of Statistics and Programme Implementation, India’s youth is expected to constitute 34.33 percent of the total population by 2020 – around 440 million.
  • Rising discretionary spending by India’s youth population. Increasing awareness for health and wellness products and lifestyle.
  • India’s earning, purchasing, and consuming middle class is growing steadily with per capita GDP expected to reach US$3,273.85 in 2023 from US$1,983 in 2012.
  • Growing urbanization in the country. India’s urban population is expected to reach 517 million by 2020 and breach the astonishing 700 million mark by 2050. This would mean higher demand for resources and services, including greater awareness of fitness services and general health consciousness due to a higher probability of lifestyle induced disorders – being overweight, excessive stress, etc.
  • Rise in lifestyle related disorders. India has the highest number of diabetic patients in the world at 50.8 million, which is expected to increase to 73.5 million by 2025. 25 million people in India suffer from cardiovascular diseases, which is 60 percent of the global figure. People are resorting to various fitness measures to lead a healthy lifestyle and pre-empt poor health conditions due to stress and consumption practices.
  • Earlier, the fitness industry was majorly dominated by the male population. However, trends have changed and now 45 percent of the gym members are women . The participation of women is on the rise as trainers, fitness influencers, and entrepreneurs in fitness industry.
  • Through nationwide campaigns, such as the Fit India Movement, the government is also encouraging people to lead a healthy lifestyle by engaging in physical activities. It aims to bring behavioral changes – from a sedentary lifestyle to a physically active lifestyle. Wellness has been recognized as a priority sector in the government’s Make in India program.

Foreign investment in India’s fitness segment

International fitness chains, such as Gold’s Gym and Anytime fitness, have made their presence felt in India.

Gold's Gym India is a master franchisee of the US based Gold's Gym Franchising, Inc. The first branch of Gold’s Gym in India was set up in 2002 and now there are 120 franchise gyms in India.

The Minnesota-headquartered health and fitness club Anytime Fitness made its successful entry in India 2012 under a master franchise agreement. They launched their first gym in India in 2013 and had 76 operational gyms as of August 2019. Anytime Fitness planned to open 100 fitness centers by the end of 2019 putting an investment of approximately INR 20 million (US$262,663) on each center by following a franchising model for expansion.

The Bengaluru-headquartered health and fitness startup Cure.Fit raised around US$109 million in a recent funding round led by Singapore’s state investment arm Temasek Holdings. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cure.Fit focuses on four verticals – fitness centers branded as Cult.Fit, healthcare and diagnostics branded as Care.Fit, nutritional and healthy food offerings branded as Eat.Fit, and mental wellbeing branded as Mind.Fit.

Earlier, in June 2019, the firm closed its series D funding round at US$120 million with prominent investors, such as Chiratae Ventures, Accel Partners, Kalaari Capital, among others. At that time, the valuation of the firm reportedly stood at US$575 million. The firm has also been active in acquisitions; one such acquisition was of 1000yoga, a Bengaluru-based startup founded in 2011 that seeks to make high-quality yoga education accessible.

In May 2019, Fitternity, a Mumbai-based fitness discovery and booking platform, announced that it raised US$4 million from Sixth Sense Ventures, a consumer-centric venture fund founded by Nikhil Vora. Users can book real time health sessions using the online Fitternity app, with options of pay per session and membership fees. In 2018, the US-based venture capitalist firm RoundGlass Partners invested around US$1 million in Gympik.com, a Bengaluru-based online marketplace for discovering fitness centers and gyms.

Fitness regimes amid the coronavirus outbreak: Future is digital

Government and health experts have advised people to stay at home and avoid going to the crowded places during the viral pandemic. Among several other places, gyms were on top of the government’s list to be shut down to contain the spread. Considering the number of equipment, hot and humid environment, sharing of workout gear, exposed surfaces, and number of people in a small confined area, chances of transmission of virus increase considerably.

Fitness centers across the country have taken a hit amid the extended lockdown with several neighborhood gyms, small and big alike, looking at huge losses. Unemployment has become a concern for fitness trainers and housekeeping staff.

Gold’s Gym has filed for Chapter 11 bankruptcy protection in the US to facilitate the financial restructuring of the company. It has decided to close 30 company-owned gyms in an attempt to restructure its operations. In a press release, President and CEO Adam Zeitsiff mentioned that the brand remains strong and they will continue to grow and innovate their digital business model among other avenues across the world.

"This unprecedented situation has forced us to close operations in small towns in India and the UAE," said a spokesperson from Cure.Fit. The lockdown impacted the company’s business operations with founders and the management team taking heavy pay cuts. Rising to the occasion, Cure. Fit has, however, focused its efforts on revamping its digital fitness offerings.

As fitness centers have closed down and people are stuck at home, new age fitness startups are bringing a wide variety of workout regimes right to people’s living rooms through live online sessions and recorded videos, adapting to what could very well become the new normal.

Cure.Fit has roped in celebrity trainers and fitness influencers to give live sessions. From Indian professional boxers Vijender Singh and Mary Kom to bollywood actress, singer, dancer, and model Nora Fatehi, celebrities have been giving online master classes at Cure.Fit. Users can share selfies, track their performance and energy levels, and match their session rank with other attendees to get an interactive and close to real experience.

The Cure.Fit app provides flexibility to take sessions at any time from morning to night and for any duration of length. Instructors often work in a team of three, where both beginner and advanced versions of a particular workout are shared with the users. This helps a varied category of users to perform the workout effectively. It is reported that Cure.Fit had around 6,000 users in December – January. This number saw a sharp rise to 65,000 in the third week of March. Be it yoga, dance fitness, lower body work out, or core strengthening exercises, the app provides a variety of workout options to the users as per their interest. The company is also bringing doctors on board to provide one to one consultation online.

Companies are also coming up with innovative methods to attract users and make people workout during the pandemic. Earlier, in March-April, Cure.Fit launched their #MovementForMovement campaign to strengthen coronavirus relief efforts. Here, users had to accept the challenge to work out between March 27 to April 15. For every challenge, Cure.Fit announced it would donate US$1.3 (or INR 100) to the PM CARES Fund (The Prime Minister's Citizen Assistance and Relief in Emergency Situations Fund).  

Right now, most of the offerings on the app come at no cost, which is a great strategy to acquire new users. However, companies like Cure.Fit are likely to monetize some of these offerings in the near future.

As people continue to work out at home, weight loss and fitness apps have seen an increase of 40 percent in time spent on them while the number of active users have doubled as per a new report . HealthifyMe, a Bengaluru-based Indian digital fitness and wellness platform saw a growth of 40 percent in its number of subscriptions while its organic traffic went up by 25 percent during the pandemic. FITTR, a Pune-based fitness social network and consultation platform raised US$2 million from Sequoia Capital in April. It provides live fitness sessions, Q&A with fitness experts, diet plans, and access to a fitness community to its users. The app saw an increase of 15 percent in the number of downloads and 200 percent in engagement scores during the pandemic.

During the lockdown, to keep students fit and healthy, the Fit India Movement and Central Board of Secondary Education (CBSE) announced online fitness sessions for students and parents from April 15. Bengaluru-based National Institute of Mental Health and Neurosciences (NIMHANS) in association with the Union Health Ministry of India has started live online yoga classes.

Monetization strategies for the digital fitness industry

Freelancers, influencers, fitness trainers, and fitness chains have moved online to continue providing services and capture new users during the ongoing pandemic. Most of the online fitness businesses work on the freemium model, wherein some services are offered for free and the rest of the services are more personalized in nature, which are offered for a price. For example, group live sessions are free for anyone to attend but for personalized coaching sessions, a fee is charged that becomes a major source of revenue for online fitness companies.

Investing in India’s Online Gaming Sector

Anytime Fitness launched virtual online fitness classes to help people stay fit during the lockdown. Anyone can login to their Facebook page and join the live classes for free. For people who are looking for customized sessions or consultations, Anytime Fitness is offering paid one to one sessions.

Similarly, apart from free live sessions that anyone can attend, Cure.Fit has also launched a host of paid, personalized online services, such as live personal trainer, online consultation with a doctor, nutritionist, live therapy sessions with their experts, among other services.

As of now, the first live trial session with a personal trainer can be booked for just US$0.013 (INR 1). After which, five sessions with a 25-day validity can be booked for US$26.33 (INR 1,999) or 10 sessions with a 45-day validity for US$39.51 (INR 2,999). Similarly, a consultation with a nutritionist/ dietician can be booked at US$6.52 (INR 495) per session.

Cure.Fit announced in 2019 that it aims to achieve revenue of US$1 billion by 2020 with a total customer base of 25 million. The company believes that 20 percent of its customers will be going to its fitness centers while 80 percent will be using its digital offerings. A typical customer usually ends up spending US$350 annually with Cure.Fit on its varied offerings and the company sees this figure stretching to US$1,000 in coming years.

FITTR offers various online courses in the areas of nutrition, fitness, and exercise sciences among others. The fee for such courses can vary from US$173.44 (INR 3,200) to US$269.36 (INR 20,500). These courses can help trainers and fitness enthusiasts in sharpening their practical skills and enhancing their knowledge about a particular fitness field.

FITTR also offers one to one paid sessions, which guarantees fitness results. As a starting point, around US$52.56 (INR 4,000) can be charged for 12 sessions. Depending upon the past experience, results, certifications, different fitness coaches charge different fees for their services.

In January, FITTR was planning to close the financial year with revenue figures of US$5.52 million. It currently has over 800,000 users, with around 40,000 paid users and around 200 certified fitness trainers – many being former members who transformed their lives through FITTR. The company claims that 45 percent of the users come back once their packages get over.

Market entry, setting up, and regulatory regime

Foreign companies planning to enter into India’s fitness market can either come through franchising agreements or establish their own entity – incorporated or unincorporated.

Master franchising is a model that works well in this domain for foreign investors. Here, the foreign investor offers exclusive rights of the brand to a local entity and ploughs in considerable amount of initial investment to start the operations. In turn, the master franchisee takes the onus to build and forge the foreign brand in the country either through sub franchising or opening outlets by its own.

Clearance from the local police department is required to open a fitness center in the country. The license can either be obtained online or by heading to the local police department in person. In case a fitness center is built on a rented land then an undertaking is also required. Further, registration under Shops and Establishment Act is required for all commercial establishments. Filing for registration under the act should be done within 30 days of the commencement of operations.

Registration of online business can be done either as a wholly owned subsidiary or limited liability partnership or a branch office. Depending on the firm’s business plan, initial investment, and timelines, a suitable option can be advised.

Acts pertaining to The Indian Contract Act, 1982; The Trademarks Act, 1999; The Patents Act, 1970; The Copyright Act, 1957; The Competition Act, 2002; The Foreign Exchange Management Act, 1999; Income Tax Act, 1961; The Consumer Protection Act, 1986; and The Information Technology Act, 2000 impact the online and/ or offline fitness businesses in India.

Whether you are invested in India or not, our business advisory experts can help you navigate the regulations of India’s fitness industry. For more information on setting up in India, obtaining regulatory licenses and clearances, and post incorporation services, please contact us at [email protected] .

The COVID-19 pandemic has challenged the fitness industry across the world, forcing them to close their physical doors and innovate quickly to reconnect with their base virtually. With cases increasing day by day in the country and people taking extreme precautions, it seems like social distancing is here to stay. Fitness centers will take time to reopen and initially, these centers may not experience substantial footfall.

Several weeks into the lockdown and India is adopting to the new normal – by logging onto fitness apps and continuing their fitness journey the digital way. Customers have already put in a significant time resetting their routines and getting accustomed to the flexibility, ease of use, and low-cost subscriptions of online fitness sessions. Going from bedroom to living room to do daily workouts can be a real-time saver compared to the time it takes to get ready and hit a nearby gym battling traffic and parking problems.

These challenging times offer a unique early-mover opportunity to businesses to take their fitness offerings online. A relatively low-cost investment at the right moment may provide higher returns and larger success in the near future.

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Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

  • Strength training equipment
  • Cardio equipment
  • Free weights/dumbbells
  • Aerobic equipment
  • HIIT group classes
  • Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

  • Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
  • Knowledgeable and friendly staff of trainers.
  • Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
  • Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

  • Securing warehouse space, gym build-out, and design: $25,000 to $125,000
  • Gym equipment purchase: $50,000 to $100,000
  • Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
  • Marketing & advertising: $15,000
  • Working capital: $10,000

financial projections for Steven's Gym

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

  • Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
  • Registered Steven’s Gym, LLC to do business in the State of Texas.
  • Began the branding image, logo, website, and social media accounts for the gym.
  • Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

  • High school and college students
  • Locally-based Military
  • Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

  • Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

  • Large, clean, spacious, and well-equipped facility.
  • Dedicated team of trainers.
  • Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

  • Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
  • Steven will hire a gym manager to be in charge of members and member management.
  • A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
  • A local CPA will manage all high level accounting functions, such as payroll and tax payments.
  • Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Initial Number of New Clients per Month: 60
  • Average Monthly Membership Fee: $150
  • Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

  • How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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Earning 7 Lakhs from Gym Business: An Entrepreneur Success Story in India

Table of contents, how much does it cost to open a gym in india, is opening a gym profitable in india, how can i start my gym in india, how can i register for my gym in india, the success story of mr. nagendhar, why mr. nagendhar chose to start a gym, management details of mr. nagendhar’s gym, investment and profit analysis of mr. nagendhar’s fitness business.

In this article, we will learn the success story of Mr. Nagendhar, who started his gum and now earns lakhs of rupees. Below we will see how he took his business off the ground, his experiences, management details, and the investment and profits involved. 

Earning 7 Lakhs from Gym Business

Earning 7 lakhs from gym business

The cost of opening a fitness center in India depends on the facility’s size, equipment, and trainers’ qualifications. Here’s how it all works out: More individuals will frequent a gym if it has enough space. Therefore, a space of at least 10,000 square feet is necessary. A rental fee for a room of size can be as high as Rs. 5,000,00, depending on its location.

A good fitness center must have various machines to accommodate many people at once. If you’re just starting, you should expect to spend roughly Rs. 5,00,000 on the very minimum of equipment. However, a top-notch gym with state-of-the-art machinery can cost over Rs. 50,00,000. You must create an elegant ambiance within your establishment to draw clientele from the more affluent neighborhoods.

In case you missed it: Online Gym Business, How to Start, Ideas, Plan

Earning 7 Lakhs from Gym Business An Entrepreneur Success Story in India2

The interior design price might be anything from Rs. 2,000 to Rs. The cost of employing maintenance workers, including a front desk receptionist, might range from 30,000 to 60,000 rupees per month. Appropriately skilled trainers might be expensive to employ. Depending on how many workers you have, it could cost more than Rs. 1,00,000.

Starting your gym can be a profitable business venture, but there are several factors to consider first. Statistics from November 2020 show that 68 percent of fitness centers operating for more than eight years are profitable. For fitness centers that have been around for less than three years, that figure plummeted to 52%. So, yes, it’s possible to make money as a gym owner, but it can take a while. To make money, a gym owner has to have a complete picture of their financial situation, both now and in the future.

Acquiring new leads is fantastic and converting them into paying customers is even better in the fitness sector. But retaining them is considerably more critical to the health of your gyms. Membership fees affect your bottom line. You’ll face competition in the internet fitness industry just like you would in your brick-and-mortar facility. In this competitive fitness industry, highlighting what makes your club unique is more important than ever.

When deciding where to open his Gym Business in India, the entrepreneur should consider the results of his market analysis. It’s crucial to consider who can be a client or target consumer in that location, given that no gym serves the neighborhood and its residents will have a say in the gym’s service offerings. The gym should be on the main road or at a widely visible site, and people have no problem approaching the gym. 

The business will grow slowly since opening a gym takes more room than opening other types of businesses, even if the entrepreneur has serviced or set up according to the preference of people in his gym. As a result, it’s reasonable to expect a larger monthly payment for the space. On the other hand, many massive fitness centers also franchise. If the business owner can’t get investors, he can buy a franchise or go into business with a partner.

In case you missed it: Top 10 Profitable Gym Franchises – In India

Earning 7 Lakhs from Gym Business An Entrepreneur Success Story in India3

The next step for an entrepreneur looking to open a gym in India is to create a detailed business plan, including everything from the gym’s initial setup and initial investment to long-term goals and projected profits. This strategy will let the business owner assess his business in light of objective data, and he will always be aware of whether or not the company is being propelled ahead. If you’re an entrepreneur who wants to know what to keep in mind while writing a business plan, read the post we just released.

To establish a gym company, There is a need for various fitness tools in India, including weights, treadmills, exercise bikes, and even Zumba mats and tumbling ropes if you plan on opening a gym catering to the local Indian entrepreneurial community. The entrepreneur’s prior research should guide his choice of equipment. Due to purchasing various equipment, the entrepreneur may expand the investment in the gym company.

Your fitness center must be officially recognized as a Limited Liability Company or a Private Limited Company. If you cannot run the gym efficiently, you can sell it or transfer it to someone else. You will first be handed a provisional registration certificate. It’s only good for a limited time, but you can register after getting the necessary approvals.

Getting your fitness center’s Shops and Establishment registration in order is mandatory before opening for business in India. This registration aims to establish rules on workers’ and employers’ working conditions and rights in a previously unregulated industry. The Indian government now requires fitness centers with a yearly revenue of more than ten lakhs to pay a service tax.

The service tax should be applied to your gym membership monthly or periodic portion. Before opening a gym or fitness center, you will need permission from the local police. Apply for a loan from a bank or other financial organization if you need money for a private purpose or to expand your business. Before addressing them, you need to have a well-thought-out business strategy.

Mr. Nagendhar is from Nalgonda district, Telangana, and is now based in Hyderabad. He is just 29 years old. In his late teens, Mr. Nagendhar came to Hyderabad for his education, nearly in 2011. After intermediate, he wanted to perceive a degree, so he came to Hyderabad to join a college. While he was attending college, he used to work as an office boy in a gym. This was his first work. This helped him cover his costs in Hyderabad. From there, he worked in different gyms as an office boy while he was studying at the same time.

In case you missed it: Starting a Gym Business, Permission, License, Loan

Earning 7 Lakhs from Gym Business An Entrepreneur Success Story in India4

After his education, he always wanted to run a business. From his knowledge and expertise, he decided to invest in the fitness business. This was his first step toward success. In 2021 he opened his gym, and it was a huge success. Even though there were many hurdles due to the pandemic, he still didn’t lose hope and is now earning lakhs per month. Below we will see Mr. Nagendhar’s gym details, how he started his gym, his experiences, and the profits and investments in the Fitness business. 

Regular exercise may help your body, mind, and spirit, says Mr. Nagendhar. You’ll feel better overall, live longer, have more stamina, build more muscle, and reduce your risk of certain diseases and health problems by exercising regularly. After the pandemic, the need for the fitness industry has increased even more. 

One of the most crucial considerations for those who either have or are considering getting a gym membership is the need actually to use the membership, says Mr. Nagendhar. Gym exercises offer several benefits, including various training options, so regular gym visits don’t become dull. These training options can get you many profits as these are very useful for the customers in losing or gaining weight.

While he was working as an office boy, he used to take a salary of 2500 rupees, says Mr. Nagendhar. Currently, in his gym, 2500 rupees is the minimum amount charged per person per month, and that too is only for basic training. The carpet area of Mr. Nagendhar’s gym is nearly 5,200 sqft, while the common area is 5,500 sqft. Mr. Nagendhar pays nearly 1.1 lakh rupees as rent for his gym, and he also has an advance of 5 months, which is nearly 5.5 lakh.

For commercial spaces, owners charging advances are a common thing, that too in metropolitan cities like Hyderabad. Overall, Mr. Nagendhar invested nearly 1.2 crore rupees in starting his gym. This includes the equipment, advance, styling interiors, and other miscellaneous costs. He invested majorly in equipment. This is because all his machinery was imported from the U.S., covering all the trade licenses, customs charges, etc. 

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Earning 7 Lakhs from Gym Business An Entrepreneur Success Story in India5

In his gym, Mr. Nagendhar provides various weight loss programs, weight gain programs, yoga classes, Zumba classes, body massages, outdoor cycling, cafeteria, squash courts, kickboxing sessions, steam baths, and also diet management programs. The price he charges for these programs is separately dependent on the programs. But for a normal fitness service charge per month is 2,500 rupees per individual. 

He also made his gym so convenient for his customers. As most of his customers are software employees, he provides changing rooms with bathrooms, geysers, temporary lockers, and steam baths for stress relaxation. Most importantly, he keeps his gym clean and sanitized. This can help the corporate employees leave the office directly from the gym by bathing and changing clothes.

Regarding trainers, Mr. Nagendhar employed six trainers in his gym; three members work in the morning and the remaining three work in the evening. He says that all his trainers are certified trainers and provides personal trainers for customers if they want, with a little additional charge. In addition, for security purposes, Mr. Nagendhar installed biometric entry for his customers, which helps only gym members to enter the gym.

This is crucial, says Mr. Nagendhar, as they have to restrict unauthorized people who are not members of the gym and should also prevent them from making people uncomfortable. This is a significant privacy element, he added. Mr. Nagendhar’s gym runs daily for 18 hours, i.e., from 5 am to 10 pm. On Sundays, as it’s a half day, the gym will be open from 6 am to 12 pm. 

When it comes to staff, you will need receptionists, trainers, sales managers, office boys, cleaning boys, and a manager if the owner is not present. A minimum of 10 members are required to run a gym, says Mr. Nagendhar. In his gym, there are nearly more than 250 customers. Too, many people in that count are getting trained under different programs. Aside from these 250 active customers, he says he has more than 1000 people who have bought the membership but won’t attend the gym.

In his experience, Mr. Nagendhar says they must give special care to each fitness business customer. They have to give their 100 percent for their part in the day-to-day care for their customers. This helps to maintain their customer count constantly. If they motivate their customers to attend the gym daily, the business will boom, says Mr. Nagendhar. 

He says he did not depend on any loans as he was confident that his business would rise. Regarding marketing, Mr. Nagendhar spends nearly 30,000 rupees per month on marketing. He says that marketing is critical for the fitness industry to thrive. He says he markets his gym through social media platforms, theatre ads, paper ads, pamphlets, etc. He also discounts various packages at certain times of the year to attract his customers.

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Earning 7 Lakhs from Gym Business An Entrepreneur Success Story in India6

When it comes to running investment, Mr. Nagendhar says that he invests nearly 3.25 lakhs per month in his gym. He says the power bill is nearly 50 to 60 thousand rupees per month. For staff, he spends nearly 1.2 lakh rupees per month, and the monthly rent is 1.1 lakh. When including everything and all the other miscellaneous costs, it costs him nearly 3.25 lakhs per month, says Mr. Nagendhar. When it comes to income, he says that he would get nearly 10 to 12 lakh rupees per month from his gym. 

When we erase his income from his investment, his average net profit would be nearly seven lakhs per month. This is the average profit he could get from his gym. This is huge for a business entrepreneur. He advises young entrepreneurs to follow their passion and don’t quit easily. Mr. Nagendhar says he is very happy that he started this business and is looking forward to opening another branch in Hyderabad. In this way, Mr. Nagendhar made his dream come true. He has succeeded from a gym office boy to a gym owner who earns huge profits.  

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business plan for gym in india

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The Opinionated Indian

Most Popular Gym Chains In India

gym image

The fitness business in India has grown dramatically in recent years, as more individuals prioritize their health and wellness . This increase in fitness consciousness has resulted in the establishment of various gym chains around the country. These gyms provide cutting-edge equipment, expert trainers, and a wide range of fitness programs to meet the interests and preferences of their members. Here are some of India's most prominent gym chains, which have become favorites among fitness fanatics.

Most popular gym chains in India.

1. Gold's Gold's Gym, a worldwide famous company, has a strong presence in India, with multiple locations in key cities. Gold's Gym is well-known for its high-quality equipment, knowledgeable trainers, and comprehensive fitness programs. It provides a variety of services, including personal training, group classes, and nutrition counseling.

Cult.fit acquires Gold's Gym fitness chain in India, value of deal unknown  | Company News - Business Standard

3. Fitness First. Fitness First is an international gym chain that has had a big impact in India. It provides a quality workout experience with modern facilities, professional trainers, and a wide range of fitness courses such as yoga, Zumba, and HIIT. The chain focuses on holistic well-being and community building via fitness.

Fitness First | LBB, Mumbai

5. Cult Fit. Cult.Fit has transformed the Indian fitness scene with its revolutionary approach. Cult.Fit, which offers a variety of group workout courses such as boxing, dancing fitness, and strength training, also incorporates health and well-being into its digital platform by giving nutrition plans and mental wellness sessions.

business plan for gym in india

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Abbott eyes 45% female representation in management team, 1 lakh youths in STEM programmes by 2030

Addressing the global stem worker shortage, abbott plans to create opportunities for over 1,00,000 youths, including 50% from underrepresented groups, to participate in stem programmes and internships by 2030..

Neetu Chandra Sharma

  • Updated May 19, 2024, 5:36 PM IST

Abbott India reported a 24 per cent YoY rise in consolidated net profit for the March quarter (Q4FY24) at Rs 287.06 crore up from Rs 231.42 crore recorded for the same period last financial year. (Photo: Reuters)

Abbott aims to achieve at least 45% female representation in its global management team and create opportunities for over 1,00,000 youths to engage in Science, Technology, Engineering, and Mathematics (STEM) programmes and internships by 2030. The initiatives are part of Abbott's broader strategy to promote diversity, enhance employee growth, and improve workplace engagement. 

“Our HR practices align with our mission to help people live healthier, fuller lives. We prioritise creating a supportive work environment with clear growth paths and comprehensive wellbeing support,” Deepshikha Mukerji, Regional HR Director at Abbott India told Business Today. 

Fostering gender diversity is a key element of Abbott’s strategy. “Through networks like Women Leaders of Abbott and the Working Mothers of Abbott forum, we support female employees at various stages of their careers,” Mukerji said, highlighting that these efforts are part of the company’s global 2030 Sustainability Plan. 

Addressing the global STEM worker shortage, Abbott plans to create opportunities for over 1,00,000 youths, including 50% from underrepresented groups, to participate in STEM programmes and internships by 2030. "Our focus is on skill development for the future workforce," Mukerji said.  

The company offers development programmes, including sales training and digital skills enhancement as part of its skill development focus. She highlighted initiatives like the annual Global Development Week and the Career Connect portal, which aims to provide short-term, cross-functional learning experiences that drive ongoing employee growth. 

Abbott's regional HR director gave the example of innovation in HR practices by the company with the introduction of SmaHRty, an AI-enabled HR chatbot launched in 2020, which has transformed employee interactions with HR. 

Abbott is also including the LGBTQ+ community and individuals with disabilities as part of its employee inclusivity plan. Networks like PRIDE and disABILITY foster an inclusive culture. The company offers policies, including expanded mediclaim coverage for partners and support for gender reassignment surgery. 

Recognising the importance of work-life balance, the company offers flexible work arrangements. “Our policies ensure flexibility while maintaining performance,” Mukerji said.

The company implements in-depth talent management practices to identify and develop successors for critical roles. This ensures a smooth transition and continued leadership.

Abbott India reported a 24 per cent YoY rise in consolidated net profit for the March quarter (Q4FY24) at Rs 287.06 crore up from Rs 231.42 crore recorded for the same period last financial year. Its from operations jumped by 7 percent to Rs 1,439 crore from the Rs 1,343 crore recorded in Q4FY23.

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What to know about the Planet Fitness price increase, the first since 1998

Planet Fitness will be increasing the price of its classic membership from $10 to $15 for new members starting this summer. This markup will be the first company-wide price change to the classic membership level since 1998.

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States with over 2,500 locations around the country and numerous locations around New Jersey. The popular purple gym is filled with cardio equipment and minimal free weights creating both a non-intimidating environment and an affordable gym, two things that the company is well known for.

The classic membership gives customers unlimited access to their home club as well as the workouts on the Planet Fitness app.

Company executives announced the price change during a conference call on Thursday to discuss the company's quarter one earnings in 2024. Since the fall of 2023, the company has been testing three different membership price points at gym locations around the country, as explained during the call by interim CEO Craig Benson and CFO Tom Fitzgerald.

Rutgers study: NJ working moms face some of the worst income inequality in the U.S.

The company tested a $15 price point and a $12.99 price point in 100 stores each, all reverting back to $10 during the national sale periods. In December of 2023, the locations in the New York designated market area remained at $14.99 regardless of a national sale.

"For the past several months, we have had three different groups of stores testing three different prices for our classic card membership. Based on those test results, we have decided to increase the price from $10 to $15 to further enhance the average unit volumes for our stores," said Fitzgerald. "Our classic card membership has been priced at $10 since 1998, which based on inflation would be about $20 in today's dollars."

While an exact date is not currently known, the price change will go into effect over the summer. Only members who join after the change takes effect will pay the $15. All members signed up prior to the change will remain at their initial membership price.

Additionally, according to Benson, around the same time that the new classic card price goes into effect the company will be starting black card price testing.

The current black card membership is typically $24.99 per month and grants customers unlimited access to any Planet Fitness location worldwide, anytime guest passes, use of the tanning equipment, massage chairs, and more. Over 60% of Planet Fitness members join as black card members, according to Fitzgerald.

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Tata Motors to invest Rs 43,000 crore in products and technologies in FY25

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Here's why you should keep an eye on tata motors shares on tuesday, march 5, tata motors tops rs 1,000; surges 5% on demerger plan of cv, pv businesses, tata motors q4 preview: robust sales, low commodity prices to aid earnings, tata motors stock drops 8% as gloomy outlook overshadows q4 show, tata tech ipo: how to check allotment status, listing date, gmp & more, attero to invest over rs 8,000 cr to ramp up e-waste recycling capacity, pnb housing finance expects 17% loan growth on increase in branch network, som distilleries to invest at least rs 1,000 crore in three years: cmd, high airfares remain a challenge: thomas cook india's madhavan menon, dlf rental arm dccdl's office rental income rises 7% to rs 3,460 cr in fy24.

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IMAGES

  1. How to Start a Gym Business from a Scratch in India?

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  2. 18+ Gym Business Plan Templates

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  3. Gym Business Plan Template

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  4. How to start gym business

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  5. How To Start Gym Business In India? [Setup Cost, Business Plan

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  6. Gym Business Plan Guide

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VIDEO

  1. How to open a Gym

  2. जानिये कैसे शुरू करें |gym business plan|gym ka business kaise start kare|new business ideas 2020|

  3. HOW TO START A GYM BUSINESS IN INDIA

  4. Bodybuilding equipment Manufacturer

  5. How to start GYM business

  6. How To Fix Your Gym's Lead Quality in 2023

COMMENTS

  1. How To Start Gym Business In India? [Setup Cost, Business Plan]

    Gyms in India have become a necessity instead of luxury or show off. A commercial gym can easily turn into a flourishing business for people with passion and an entrepreneurial drive. Follow these steps and understand about gym business plan in India. Step 1- Finalise An Area/Locality

  2. How To Open A Profitable Gym Business in India

    3.1 Breakdown of expenses to start a gym business in India. Rent: The cost of rent will vary depending on the location of your gym. In general, you will need to pay anywhere between ₹30,000 and ₹5 lakhs per month for approx. 10,000 sq.ft. space.

  3. How To Start Gym Business In India? A Complete Guide

    Cost to Set up a Gym in India . The cost of setting up a gym in India can vary depending on the size, the facilities, quality equipment and the kind of trainers you are going to hire. Here is a breakdown of everything: Space and Rent: Gyms need to be spacious to attract more people. So at least a 10,000 sq ft area would be required.

  4. How To Start A Gym Business in India in 10 Steps

    In addition, check local health department regulations and secure the necessary licenses for operating a health and fitness business. 4. Select a Location. Choose a strategic location for your gym. Consider areas with high footfall, visibility, and accessibility. Proximity to residential and commercial areas can attract a diverse clientele.

  5. How to Start Gym Business in India

    The Business Plan. Before starting a gym business, conduct thorough market research to understand the demand, competition, and target audience in your chosen area. You need to identify the demographic profile of your target audience. This includes gender, age, income, etc. The following points are essential for preparing a well-researched ...

  6. How to Start a Gym Business in India?

    Gym Business in India. India is one of the fastest-growing fitness markets in the world. With a growing population and increasing awareness of the importance of health and fitness, the demand for gyms and fitness centres is rising. ... In your gym business plan, include your mission statement and vision to define your gym's purpose and long ...

  7. How to Start a Gym Business from a Scratch in India?

    Viable Checklist for starting a Gym business in India. Step 1- Look out for the best locality. Step 2- Arrange the required funding. Step 3- Get Required Equipment and Machines. Step 4- Hire Certified Trainers. Step 5- Obtain All Licenses. Franchise : A best option for entrepreneurs with low risk appetite. Conclusion.

  8. How to start a Gym business in India? Get Fit & Profitable

    Arrange assets for your Gym business. Once you decide on the gym location, the next step involves arranging the required funds. Opening a gym business is a costly affair and the general cost may be around Rs 10 lakhs to 25 lakhs. Bearing the whole sum from your reserve funds could put you in financial trouble.

  9. How to Establish a Gym Business in India?

    Arrange funds on your own or through a business lender. Once you have decided on the gym's location, the next step involves arranging the required funds. Opening a gym is a costly affair and the overall expenses may be around Rs 10 lakhs to 25 lakhs. Bearing the entire amount from your savings could put you in financial trouble.

  10. How to start a Gym business in India?

    According to Statista, the market size of Health and Fitness industry was USD 21.35M in Y2022 and is projected to reach USD 34.60M by Y2027 showing an impressive growth of 9.39%. Lets see how to start a Gym business in India.

  11. Checklist for Starting a Gym Business in India

    It is valid for a short duration and after receiving all clearances, you can apply for permanent registration. 2. SSI registration. You need to register your gym as a small-scale industry at your nearest Taluka level. 3.Shops and Establishment Registration. While starting a gym business in India, it is essential to obtain Shops and ...

  12. How To Start Gym Business In India

    3. Dynamic Pricing Model. Works if you start a gym or a franchise with coaches for weight loss or bodybuilding, or other fitness-related programs. Customers are offered different packages based on their needs and goals. It's a more profitable model if you open your gym close to high-end localities in big cities. 4.

  13. Own a Gym: How to Start Gym Business in India?

    According to a recent survey, India's fitness business is valued at ₹4,500 crores, with an annual growth rate of 16-18%. Starting your own gym is a potential prospect for anyone with a business attitude, given the growing popularity of fitness. ... It's a more lucrative business plan to locate your gym in a high-end neighbourhood in a major ...

  14. How To Start Gym Business In India?

    If you are looking for a gym business plan in India that doesn't require too much experience, then picking up a franchise may be a great option for you. Although the gym franchise cost in India can be expensive, it saves you the hassle of starting everything from the beginning. Picking up a gym franchise can also help you learn a lot about ...

  15. Gym or Fitness Centre Business Plan

    Gym or Fitness Centre Business Plan Over the past decade, many high-end fitness centres have been successfully started across India due to the rising health consciousness. Demand for gyms from fitness conscious consumers have also been key to making gyms and fitness centres a profitable business opportunity. Opening a fitness centre requires careful planning and […]

  16. How To Start Gym Business in India (Step by Step Guide)

    Almost one-time investment business plan. Profit can be seen from 1 - 3 months if you started Gym properly. Only 1 - 3 people can handle the whole business if the Gym business is small or medium size. A gym business can be started at a low cost. The gym business is growing very quickly because almost everyone focusing on his fitness.

  17. Gym Business Plan for India [Sample Template]

    A Sample Gym Business Plan Template in India 1. Industry Overview. Gym business is gaining more grounds in recent times than it was in the 20th century. People are now aware of the immense benefits they stand to gain when they enroll in a gym. It is now obvious to the general public that they can stay healthy, improve their lifestyle and live ...

  18. Setting up a Gym Business or Fitness Centre in India

    Also Read: How To Start Gym Business In India? 2. Choose a Business Model. According to studies conducted by the industry, the expense of operating an exercise facility in India could be anywhere from ₹5,00,000 to ₹10,00,000. Therefore, most investors would be unwilling to give money away without a well-planned business plan implemented.

  19. How To Start A Gym in India?

    Steps to Start A Gym in India. 1. Finalize the perfect area to start a gym in India. The success of your business strongly depends on the type of location. If you are opening a gym near residential colonies or commercial areas, you will immediately start earning profit. 2.

  20. How To Start Gym Business In India? [Setup Cost Business Plan]

    The first step to starting a gym business in India is to create a solid business plan that outlines your goals, target market, pricing strategy, and marketing plan. ... This plan should also include a budget and financial projections. The setup cost for a gym business in India will vary depending on the size of the gym, location, and equipment ...

  21. The Fitness Industry in India: Investment Outlook After COVID-19

    Gold's Gym India is a master franchisee of the US based Gold's Gym Franchising, Inc. The first branch of Gold's Gym in India was set up in 2002 and now there are 120 franchise gyms in India. ... Depending on the firm's business plan, initial investment, and timelines, a suitable option can be advised. ...

  22. Gym Business Plan Template + Example

    Financial Plan Highlights. Steven's Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and ...

  23. Earning 7 Lakhs from Gym Business: An Entrepreneur Success Story in India

    In case you missed it: Online Gym Business, How to Start, Ideas, Plan. Image Source. The interior design price might be anything from Rs. 2,000 to Rs. The cost of employing maintenance workers, including a front desk receptionist, might range from 30,000 to 60,000 rupees per month. ... When deciding where to open his Gym Business in India, the ...

  24. Most Popular Gym Chains In India

    The fitness business in India has grown dramatically in recent years, as more individuals prioritize their health and wellness. This increase in fitness consciousness has resulted in the establishment of various gym chains around the country. These gyms provide cutting-edge equipment, expert trainers, and a wide range of fitness programs to ...

  25. Planet Fitness will raise its $10 membership plan for the first ...

    The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee for the ...

  26. Meet IIT graduate, who sold his company to Flipkart, owns India's

    Tata Digital's interest in the success of Mukesh Bansal's gym chain led to a substantial funding for Cure Fit and Cult Fit, which helped Bansal's business grow to unprecedented levels. The Economic Times claims that Tata contributed a total of Rs 620 crore to the business, giving Cult Fit and Cure Fit a valuation of Rs 12,411 crore.

  27. Abbott India eyes 45% female representation in ...

    Abbott India aims to achieve at least 45% female representation in its global management team and create opportunities for over 1,00,000 youths to engage in Science, Technology, Engineering, and ...

  28. Planet Fitness price increase: What to know about the change

    0:26. Planet Fitness will be increasing the price of its classic membership from $10 to $15 for new members starting this summer. This markup will be the first company-wide price change to the ...

  29. Tata Motors to invest Rs 43,000 crore in products ...

    Mumbai-based auto major Tata Motors will be investing Rs 43,000 crore in new products and technologies in 2024-25. This will slightly exceed the Rs 41,200 crore investment in FY24. The British arm Jaguar Land Rover will receive the lion's share of around Rs 35,000 crore (3.5 billion pounds). In FY24 ...

  30. Exclusive: Musk pushes plan for China data to power Tesla's AI

    Tesla develops plan for data center in China But also seeks to transfer EV driving data to US Tesla would need local partner for China data center China data key to Tesla's pivot to AI SHANGHAI ...