Every new business start-up needs a business plan. Without one, it’s easy to lose focus and you may find it difficult to attract investors, so it’s important to sit down to write one. The good news is that writing a business plan doesn’t have to be a difficult task. Chances are you’ve already got most of the information you need, and all that’s left to do is put pen to paper.
In this article, we will explain what a business plan is and why you need one if you’re looking to start an event management company. We will also cover what you should include in a business plan for events management and provide you with a free, downloadable template that you can adapt and use for starting your business.
When first looking into how to start an event management company, it’s very likely that you were advised to write a business plan.
A business plan is simply a short document that sets out your event management company’s objectives. It helps you and your potential investors to clearly see what the business’ aims are (both financial and non-financial) and details how you’re going to ensure you achieve these goals.
Event management involves planning and organising a wide range of events, from a brand’s new product launch, to a client’s birthday party. Rather than planning an event themselves, an individual, corporation, organisation or brand will hire an event management business to take on this responsibility for them. That business will then manage every aspect of the event, from planning to execution and evaluation.
Some of the key responsibilities involved in managing an event are:
Event managers must be excellent communicators, with lots of creativity, as well as having organisation and problem solving skills to ensure events run smoothly and exceed the client’s expectations.
Our Starting a Business course explains how to successfully start your own business. It teaches you how to write a professional business plan and familiarises you with the legalities and regulations associated with starting a business. text.
Any new business needs funding, staff and publicity to get off the ground and stand out from the competition. Writing up a business plan is a fundamental step toward achieving this.
A business plan will clearly set out to potential investors why your business is going to be successful and, ultimately, why they should invest in you. The more they invest, the more staff you can hire to help build your business.
Additionally, event management companies need lots of resources to make events run smoothly, such as technology and transport, and these should all be factored into the business plan.
You may also decide at this point to specify what kind of events you want your business to plan, the types of client you will be working with and exactly what services your business will offer. By being specific, you are communicating to investors that you have a clear view of what you think your business will achieve. This can also help you determine branding and marketing strategies to appeal to your target market.
It’s important to outline your marketing strategy in your business plan. Event management is a highly competitive industry, meaning you need to optimise marketing and publicity as quickly as possible in order to create publicity and distinguish yourself from your competitors.
Most importantly, having a business plan will keep you on track. When you’re starting out with a new business, it can be easy to become overwhelmed with all the possible directions you could take your business in. Your business plan will help focus your direction and ensure that you stay on track with your business goals, helping you avoid wasting valuable time and money.
A business plan doesn’t need to be a long or complicated document. For a small event planning company, a side or two of A4 paper will suffice. Your aim is simply to write down all the key information about your business in a clear, logical order.
The topics to include in your event management company business plan are:
To get started, simply download our free, one page business plan template using the button below. This template is just a guide, so feel free to add your own headings on a second page to ensure that all information relevant to your business is recorded in one place.
Starting up any new business will come with challenges but by having a clear and concise business plan in place from the start, you are putting yourself in the best position to achieve future success for your events management business.
Event planners know how important organizational skills are in planning and executing a successful event. But as an event planning business , you may be overlooking the importance of having a business plan that keeps you organized and on track in the big picture operation of your business.
An event planning business plan is a document that outlines the major aspects of your business. It articulates what the business is, its objective, how it operates, the structure and other important elements.
Perhaps you are just starting your event planning business and because it is so new, you then wonder if you should devote time to developing a plan. Or, you may have been operating your solo operation from your dining room table for the past several months, and everything seems to be running along just fine.
Either way, a business plan is an important component of your business. Just as you have an event planning checklist to spell out the goal of an event, the budget, the target audience and other such factors.
A business plan will put your objectives in writing and keep you focused on the long-term goals of your event planning business, so note the plan in as much detail as possible to ensure that when you go to actually start your business, you have already ironed out potential setbacks in the planning stage. Use your event planning business plan to keep you on track. Reevaluate your business plan every three months and determine if you need to modify anything to reflect changes in your event planning business.
Do not write out a business plan, check it off your to-do list and tuck it into a drawer. This business plan is the roadmap for your event planning business. Keep it front and center so that you never lose sight of why you started this business, what it is about, where you want to go and how you plan to get there.
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As the nation emerged from the COVID pandemic, desperate to reconnect in person, party and events planning became a multi-billion-pound industry with plenty of demand across the UK.
Now, amid a cost of living crisis, there are a few emerging issues that new business owners need to stay aware of. Rising inflation means corporate clients are working to stricter budgets, while consumers won’t be as easily convinced to part with their hard-earned money. That means the most successful event planning firms will be the ones that can offer a truly incredible and unique experience that stands out from rivals.
Luckily, with a clear concept, effective marketing and a few key transferable skills, you’ll maximise your chances of beating out the competition and finding success. That’s where our experts come in.
We have been helping businesses to set up across tons of sectors, and we understand the challenges and opportunities that are ahead in the events industry. So put the champagne on ice for now, and read on to learn more about the costs, considerations and benefits involved in becoming an event or party planner.
At Startups.co.uk, we’re here to help small UK businesses to get started, grow and succeed. We have helpful resources for helping new businesses get off the ground – you can use the tool below to get started today.
What Does Your Business Need Help With?
Case study: above & beyond solutions, define your event planning business idea, conduct market research, come up with an event company name, develop your business plan, come up with a pricing strategy, understand the requirements, start promoting your event planning start-up, find suppliers and build contacts.
What does the future of the industry look like?
In order to combat the banning of in-person meetings, the events industry had partly pivoted towards online. The new fashion for virtual events has forever changed the way organisations will host and engage with their audience.
That’s not to say virtual events are here to stay. Given the option, most attendees will want to go to a physical event – as most of us have been ‘Zoomed’ out by pandemic working.
But digital events are a growing new branch in the sector which you should keep an eye on to ensure you stay ahead of the market and your competition.
Flexible working is also accelerating the trend. Corporate events will need to consider their employees that are still isolating and working from home. This means your business will need to provide online, offline, and hybrid events solutions.
What COVID-19 rules do event planning firms need to follow?
From August 2021, all COVID-19 safety rules and regulations were fully lifted, which means that you don’t legally need to require any specific safety measures from customers or staff members if you’re planning to host events.
However, cultural changes have still taken place, including a new understanding about the spread of germs that public places can influence.
There are still some basic safety requirements that help to make your event attendees feel safe, such as:
You could consider keeping these rules in place to help returning customers feel more at ease.
Sam Stockmans, founder of the newly found events services company Above & Beyond Solutions, has always had a passion for the industry.
“Everyones first nightclub experience is daunting, and I could feel that amongst my friends when we started going out. I wanted to put on parties and make it a more comfortable experience for everyone, so I started by organising 16+ nightclub events.
“I love the events planning industry, that ability to create moments for others through an event you are organising, there is no feeling like it.”
After dabbling in the nightclub events scene, Stockmans went on to organising exhibitions across Europe, before he decided to go it alone with his own venture, Above & Beyond Solutions.
In terms of the biggest challenges he’s faced in his near 15 year career in the industry, Stockmans said:
“The biggest challenge is definitely standing out. There are so many competitors in the events industry space. You need to have a USP and you need to be able to sell it confidently.
“For us at Above, our USP is the level of service people receive. My team is made up of highly experienced professionals and creatives.”
And when asked about anything he wish he’d known before he started in the industry, Stockmans said:
“I wish I’d been less arrogant. I made mistakes in my younger years in the industry because I got ahead of myself.
Attitude is everything in this industry, and it will do any entrepreneur wonders to remember that, as the last thing you want is to burn bridges with other companies in the space that you will be frequently collaborating with.”
When it comes to starting an events company, you’ll first need to decide on the type of events services you want to offer.
Would you like to offer the full event planning service, organising every aspect of an event from inception to execution? Or would you rather focus on one or two particular skill sets? For example:
It’s also key that you decide on the type of events you want to work on. In your early days, you’ll find it easier to market yourself clearly, attract customers and build the right skills and experience if you have a niche.
Events can be classified into four broad categories based on their purposes and objectives:
It’s advisable to pick a niche that you’re familiar with and already have a little experience in. If you come from a corporate background, for example, you may have a clearer understanding of what a successful conference looks like than a successful art festival. Remember, you can always take on more specialties as your business grows in size.
Tristan Johnson, founder of TYPE , which provides networking events “that enhance wellbeing and that millenials can afford”, believes drawing on your own experience of the events market as a consumer is a good idea, she says:
“As a young millennial entering the competitive job market fresh out of university, making valuable connections to progress my career was really difficult. Either I’d attend networking events that weren’t relevant for me or find myself spending far too much money. After chatting with a few friends who felt the same, our business model was created.”
NB: If you’d like to become a wedding planner, be sure to also check out our guide to starting a wedding planning business .
Bear in mind that, once you’ve come up with a concept, you should always test it to make sure it has a good chance of succeeding in the market. To do this, you’ll need to…
It’s really important that you understand both your target audience and your competition before you decide how to reach out to potential customers, settle on a pricing structure or – in short – do anything else.
Market research will help you to understand:
To answer these questions, try:
Often a simple Google search will show you who the events businesses in your local area are, but the ONS, the FSB and the British Chambers of Commerce also hold more specific, publicly accessible information about different businesses.
Try to find out how your competitors operate, how big they are, who their customers are, how much they charge, and what their USPs are. Think about how you can bring something different to the table in order to compete.
Online surveys are fairly cheap to set up, and you can also take to Facebook and LinkedIn to run questionnaires.
Ask people what they would expect from your events planning service, the budget they would have to spend on an event such as yours, how often they’d use you, what would make them want to use you, and anything else you want to know.
Essentially a face-to-face version of an online survey, a focus group gives you the opportunity to discuss your business with potential customers.
As well as asking the above questions, you can also talk more specifically about your own business, asking what they think of your concept and branding, and share ideas.
As fun a task as choosing a name for your party planning business may seem, it’s not something to be taken lightly.
Your name is the first thing most customers will hear about you, and so it’s important that it accurately represents what they can expect from your services. Plus, it needs to be something you’re proud to shout from the rooftops.
To come up with a name, try these tips:
When it comes to coming up with a name, simplicity is key.
On the concept of coming up with a name, Stockmans says:
“Keep it simple, catchy, and memorable. Keep the name strong and simple, the strapline mission statement simple and the branding clear.”
If the name you choose doesn’t make it obvious that you’re an events planner – if you’ve picked a rather abstract word, for example, or are using your name – we’d advise adding a tagline. For example: Joe Bloggs – Party Planning.
Remember, your event planning business’ name should be:
Once you’ve settled on a name, you’ll need to check that it’s available – you can do this using the Companies House Register – and also check that it’s free to be used as a domain name for your website: for example, www.joebloggs.co.uk. It’s best to register your domain name as soon as possible.
If your chosen name is available, you’ll need to officially register it as your company’s name .
Your business’ name will tie inextricably into your business’ branding as a whole. Its tone will be the starting point for how you design your logo, website, marketing materials and messages, social media posts and more – all together, this should convey the tone and purpose of your business.
Bourlet suggests that you create clear guidelines for targeting your specific target audience with your branding.
Getting professional help
Consulting a graphic designer may help when it comes to creating a logo and other visual assets. Finding yourself a graphic designer is a good creative opinion allows you to brainstorm with an expert third-party.
TYPE founder Johnston says:
“Once you have completed an in-depth persona analysis, ensure all of your work is aiming towards these individuals to gain the greatest results. Building out strong brand guidelines is critical, involving how you deliver your content, the tone of voice, the colour code used on the site and in all branding, and the persona you will be targeting with your marketing.
“Studies have shown our attention span is shortening so branding must be easily consumable, easy on the eye and fitting to your personal brand, be it premium, fun, colourful or sleek.”
A business plan is an important document that takes its reader through every aspect of a business – including how it will run, plans for how it will progress, and forecasts of what it will achieve in the future.
As well as something potential investors and banks will want to see, writing a business plan will give you the opportunity to break down and plan every aspect of your business step-by step – including details of your business model and pricing structure, a marketing strategy, plans for hiring staff in the future and those oft-daunting financial predictions.
Another great way to organise your business plan is to use a project management software. These sophisticated tools are aimed at delegation and multi-project management, and can help you stay on top of deadlines as you design your dream events business.
Check out our free online comparison tool to learn more about the providers available and their top deals and discounts.
A crucial part of your business model, to plan your pricing you’ll first need to decide whether you want to charge:
You should use what you’ve learnt from members of your target audience and your competitors to decide on which of these you’ll choose, along with the actual prices you’ll charge.
Remember, while your prices should be attractive to your target customer, they must also cover the operating expenses you spend on planning the event, while still leaving room for a healthy profit for you.
Work out how much it’ll cost you to put on an event based on your plans and ideal suppliers, and see whether you’d still get a decent margin based on what customers want to pay.
That being said, making sure you’re giving your clients value for money is crucial.
Don’t be afraid to adjust your offering if your pricing seems unreasonable. It may be that you need to re-evaluate how much you’re able to spend on pulling together the event or how many services you can offer as part of your package.
You certainly don’t need a formal education in events and party organising before becoming a party planner.
However, if you would like to study events management, you can:
Or, as an alternative to studying, you can always build up your events experience (if you don’t have any) by volunteering to help out at local events. This will give you a practical insight into the many cogs that form a single event, and you might be surprised at the level of graft involved!
Follow this checklist to make sure you’re operating your business legitimately and without fear of costly legal problems:
✓ Obtain licenses
The licenses you need to operate your business legally will be down to your local authority or council (get in touch with them to find out which licenses you need) and also the venues at which you’ll be holding events.
✓ Register as a sole trader
Unless you want to set up a limited company (though most start-ups don’t begin life this way), you’ll need to register as a sole trader with HMRC, and understand the tax implications of this.
✓ Set up a business banking account
This, plus you’ll need to get an accounting and cashflow system in order so you can easily manage invoices and outgoings. It’s a good idea to hire an accountant to help you out in the early stages.
✓ Prepare to take payments
Alongside your business bank account you’ll also need a merchant account. After a client pays you, their money will be held in your merchant account until it is approved by the client’s bank, at which point it moves into your business account – so it’s crucial you have one.
✓ Get yourself insured
You’ll need public liability insurance and professional indemnity insurance , plus employers’ liability insurance if you’re going to hire employees.
You might also need buildings and contents insurance if you keep expensive equipment at home or in an office, and vehicle insurance for any vans you use to transport materials to and from venues.
✓ Brush up on your health and safety
While the venues you hold events in will likely have their own set of generic health and safety regulations, it’s vital that you carry out your own risk assessments in advance of your events, detailing the hazards and controls for each.
So, learn how to write risk assessments and consider everything from trips, heavy loads and electric shocks to structural security and food hygiene.
Of course, it’s easy to blame the venue if something goes wrong – but it’ll still reflect very poorly on you if you’ve failed to recognise and manage a risk.
Now you’re ready to get going, it’s time to show your business to the public (and encourage them to use your stellar event-planning services). Alongside traditional techniques such as leaflet drops and putting advertisements in your local paper, you’ll want to try the following…
Having a website is vital for any small business. It’s a place to explain everything you offer, show off your previous projects, list your pricing packages and display your contact details.
It’s also an opportunity to prove that, even though your business is new, you’re a professional who knows exactly what they’re doing. So you’ll need to make sure your site is sleek and professionally-designed, with no spelling mistakes (an erroneous, dated website is a surefire way to turn off potential clients).
Unless you’re a web designer yourself, you’ll want to go with one of the two options:
Your website should be in-keeping with your branding and appealing to your target customer, and you should adopt SEO best practice to make sure it ranks well when people search Google for a local events business.
If you need a hand setting up a website, be sure to check out our review of the top 5 web design companies in London .
Tom Bourlet of brands Fizzbox.com , which offers group activities and experiences for any event, and stag and hen party organisers The Stag Company and Hen Heaven, says:
“It is important to understand what terms you are targeting, the competition you are up against and what you can afford to spend on PPC (pay-per-click).
“When starting a new business, you can’t rely on organic or direct traffic, therefore PPC will be pivotal, and there will be a turning point where it goes from experimentation to profitable. For this reason, you need to ensure you have the funding to put into the ads, while working on the SEO and UX of the website.”
Websites are a great way to attract and retain customers, as they allow you to build a larger audience base from across the UK.
Read our guide to the top 7 website builders for small businesses , to learn more about the benefits and methods to making your own online page.
Social media is massive and if you’re not on board with the digital world then you will fall flat on your face. Get a good digital marketing plan in place with social media leading the charge.
With social media, you can get the word out about your business for free, sharing details of your services, special offers and – with your clients’ permission – images of your events to give potential customers an idea of what you can deliver.
In particular, Pinterest can be a goldmine for party and events planners. The image-based platform centering on inspiration and idea-sharing, Pinterest is the place to find people looking for ‘inspo’ for their next big bash – and show them what you can do.
You might also find Facebook’s groups valuable. Brides-to-be, for example, are increasingly joining locally-focused Facebook groups in which they can discuss and recommend local caterers, boutiques, planning services and more. Try joining up to relevant groups and sharing a tailored special offer with members.
Of course, there’s no point in spending energy and resources maximising your Pinterest and Facebook profiles if your target market don’t spend a lot of time on them.
Instagram is integral to many businesses success, be sure to check out our extensive how to use Instagram for business guide for everything you need to know.
Sending engaging marketing emails to both customers and those who have expressed an interest in your services is an excellent way to communicate with the public, sharing updates and special offers, encouraging engagement with your business and keeping interest high.
A CRM (customer relationship management) system will help to streamline this process by personalising emails to make customers more inclined to read them, automating email sends, collating customer data and more.
Some events, such as weddings, often have regular fairs and trade shows where small businesses like suppliers and party planners can host a stall and show off their products and services to visitors.
This is a great way to get your service in front of the people who need it. Furthermore, chatting face-to-face with potential customers will give you a unique opportunity to explain what you can offer to them specifically. Plus, they’re more likely to remember you if they’ve had a friendly and promising conversation with you.
Make sure, though, that you have professional business cards and leaflets printed so you can give them something to remember you by.
Seek out other small businesses in the events industry and see whether you can partner with them to create a promotional offer that you’ll both benefit from.
For example, a local independent caterers and offer a discount from both yours and the caterer’s prices to those who use your services and select that caterer.
As the old adage goes, it’s not what you know but who you know that counts. When it comes to events planning, what you know is obviously crucial – but you’ll also find having a portfolio of industry contacts very useful.
Of course, finding the right suppliers for each event will mean carefully considering your client’s wishes and budget. But building relationships with reliable suppliers will give you options right off the bat, saving you time – provided they fit the requirements.
If you’d like to plan weddings, for example, having contacts at catering companies, local venues, entertainment providers, et cetera will prove handy. If you’re specialising in corporate events, you may need to find contacts at banner printing companies, potential sponsors and more.
Here are a few ways to start building up that contacts book:
As you build your network and liaise with suppliers and customers, you may want to consider getting a business mobile to separate your business dealings from personal calls (more information on our page on business mobile phone contracts .
The party and events planning market is hugely competitive, but with the tips, tricks and tools in this guide, you’ll set yourself up with the best chance of success.
Want to get started on building your business now? The first step to opening any business is sourcing finance. O ur free online comparison tool can help you to compare the best business loan providers across the UK, and get refreshingly honest quotes for early-stage finance.
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By Shreya Ganguly Jan 17, 2020
Opinions expressed by Entrepreneur contributors are their own.
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We all have participated in events at some point, be it large scale or small scale, personal or professional. While the participation is fun and enjoyable, organizing one requires a lot of effort. Venue hunting, inviting the guests, arranging for logistics, food, etc takes a lot of time. This need has opened up huge business opportunity in the event management space in India.
According to EY-EEMA (Event and Entertainment Management Association) report, the Indian events and activation industry is expected to cross INR 10,000 crore mark by 2020-21. The report revealed that the industry was at INR 5,631 crore in 2016-17 and has been growing at a 16% CAGR.
Businesses share an important bond with the events management space as holding big scale conferences, workshop, pitches take a huge amount of work. If you have the knack for putting together an event, connecting with people and arranging talks and pitches, then you might want to consider starting an event management business.
How To Get Started
Sandeep Lodha, CEO, Weddingz.in explained that it is very important to understand that events are extremely important for the organizing brand. Events bring in connections and partnerships on the table, it is also a big source of marketing for the brand. So if you are looking to start up their business in this space, you need to genuinely identify a problem existing in the space and retrofit a methodology to solve the problem.
According to Mazhar Nadiadwala, Managing Director, Dome Entertainment, these are some important things to keep in mind before you start up:
Investments
If you are worried about investments, then rest assured because you can begin your events management business with low monetary investment. To get started all you need is a good laptop, which can cost up to INR 35,000. Major investment will be a strong team comprising of 5-6 skilled workers, which will be your recurring monthly cost of INR 1-1.5 lakh. According to Ruchi Garg, CEO and co-founder of Venuelook, you will also need a working capital investment of around INR 1–3 lakh per month to take care of running costs. However, the costs may differ depending upon the kind of event services you are offering.
Once you start getting clients, you may go out for raising funds for scaling up your services.
We recommend that you reinvest at least 10 per cent of all receipts back towards capital goods required for events as it is a good way to consolidate the business in the first 10 years of operations.
According to experts, for any event management company, the basic revenue is generated from the agency fees which generally range between 10-20 per cent depending upon your negotiation with the client. Apart from this, the revenue generation depends upon the type of event and the kind of services offered.
If you are only helping in co-ordination, you can charge good agency fees. But if you are the one completely responsible for the production and overall execution of the event, you might also hike up the price of the equipment and materials needed for the event, which will generate more revenue for the company. The range may change depending on the field of event one specializes or depends on the clients willingness to spend.
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Organizing a business event involves careful planning and a lot of attention to detail. Whether you’re setting up a conference, seminar, product launch, or networking event, the success of your event depends on understanding your audience, setting clear goals, managing logistics, and ensuring everything runs smoothly.
Business events are crucial for creating networking opportunities, sharing knowledge, and showcasing new ideas. They provide a platform for professionals to discuss trends, form partnerships, and drive industry progress. Because organizing these events requires significant time, resources, and money, it’s important to minimize mistakes. Organizers need to blend practicality with creativity, making sure every detail supports the event’s business goals.
A well-planned business event can boost your company’s reputation, help build valuable connections, and deliver a good return on investment. To achieve this, you need to consider several key elements, from budgeting and choosing the right venue to marketing and engaging your audience.
This guide covers the essential steps and best practices for planning a successful business event, providing insights and tips to help you manage the process with confidence and precision.
Here are some insights on how to plan a business event that stands out and achieves its objectives.
Start with clear, measurable goals. For business events, these objectives might include generating leads, launching a new product, fostering partnerships, or building brand awareness. Defining your objectives will guide every subsequent decision and help you measure the event’s success.
Budgeting is a critical aspect of event planning. For corporate events, consider additional factors such as corporate branding, premium venues, and high-quality catering.
The venue sets the tone for your event. For business events, it should be a professional environment that reflects your brand’s image and accommodates the specific needs of corporate gatherings.
A timeline is your event’s roadmap. For business events, timing is crucial to align with other industry events, product launches, and fiscal calendars.
Marketing is crucial to attracting the right audience. Utilize professional channels to maximize reach and engagement for your corporate event.
Incorporating the right technology can streamline planning and enhance the attendee experience, particularly for corporate events that may involve complex presentations and networking opportunities.
An engaging event keeps attendees interested and ensures they derive value from their participation, which is crucial for business events focused on learning and networking.
Despite meticulous planning, things can go wrong. Be prepared with a contingency plan for potential issues, especially those specific to business events.
Post-event evaluation is essential to understand what worked and what didn’t. For business events, this feedback can drive future improvements and demonstrate ROI to stakeholders.
Planning a successful business event requires a blend of strategic planning, creative thinking, and meticulous execution. By following these steps, you can ensure your event not only meets but exceeds expectations, leaving a lasting impression on your attendees.
At Platinumlist, we provide the tools and support you need to streamline the process and create unforgettable business events. Want to learn more? Get in touch with us now!
Saudi Arabia is rapidly emerging as a sought-after destination for events, fueled by the ambitious Vision 2030 and the recent success in securing Expo 2030. With the potential of hosting events like the FIFA World Cup, the country’s entertainment industry is experiencing unprecedented growth. If you’re an event organizer looking to capitalize on this momentum, […]
As Istanbul continues to evolve into a global cultural hotspot, the city’s concert scene stands as a testament to its rich musical heritage and contemporary allure. With a history woven with the performances of renowned artists and a stage graced by musical legends, Istanbul has solidified its position as the premier destination for those seeking […]
Organizing a business event involves careful planning and a lot of attention to detail. Whether you’re setting up a conference, seminar, product launch, or networking event, the success of your event depends on understanding your audience, setting clear goals, managing logistics, and ensuring everything runs smoothly. Why are Business Events Important? Business events are crucial […]
Organizing an event in Turkey can be rewarding yet complex. Whether you’re planning a corporate conference, a cultural festival, a concert, or a comedy show, understanding the nuances of Turkish culture, legal requirements, logistics, and etiquette is crucial for a successful outcome. This comprehensive guide is tailored to help guide you through the process of […]
In the bustling world of event planning, one glaring challenge consistently stands out: staying ahead in an ever-evolving industry. How do you keep your events fresh, engaging, and on the cutting edge?
The answer lies in continuous learning and strategic networking. For those determined to lead rather than follow, attending the right event management conferences is not just beneficial; it's essential.
This curated list of 11 must-attend conferences is your gateway to mastering the latest trends, technologies, and methods. Dive into this guide to find out which events can help you solve the biggest challenges in event planning and elevate your projects to new heights.
The Event Planner Expo is the top destination for those in the world of event planning, and it's not hard to see why. This three-day event, held annually in the vibrant city of New York, serves as a pivotal meeting ground for industry professionals ranging from event planners and corporate decision-makers to marketing and public relations professionals.
Attendees have the unique opportunity to connect with over 150 exhibitors displaying the latest in venues and services.
The Expo is structured to maximize learning and networking opportunities. The trade show floor at the Metropolitan Pavilion buzzes with activity as participants explore innovative offerings and form strategic partnerships.
Another highlight is the Speaker Series at the 92nd Street Y, where top keynote speakers and panelists share their insights. They'll offer attendees new perspectives that can fundamentally shift their approach to business.
The immersive experience doesn't stop with exhibitions and talks. The Event Planner Expo also hosts exclusive VIP networking events , which are perfect settings for forging lasting professional relationships.
By attending, you position yourself to gain cutting-edge industry knowledge and enhance your network within the events community.
IMEX America stands out as one of the top event conferences in the United States. It attracts thousands of professionals annually to Las Vegas.
Known for its expansive scale and breadth of resources, IMEX America offers a comprehensive program filled with:
It's a place where attendees can learn about the latest trends and technologies that are shaping the future of event planning.
The conference boasts a dynamic atmosphere where innovation in event technology, sustainability, and creativity are on full display. Here, attendees can meet face-to-face with an array of international suppliers from across the event industry.
The diversity of the sessions and the caliber of the speakers make IMEX America a critical stop for professionals looking to enhance their knowledge and skills in event management.
Event Tech Live is Europe's premier show dedicated to event technology. Based in London, this conference draws a crowd eager to explore the latest digital advancements in the event management field. From interactive platforms that enhance attendee engagement to software that streamlines the planning process, Event Tech Live covers it all.
Participants have the chance to attend workshops and demos to get hands-on experience with new tools . These sessions are invaluable for staying current with technological progress and learning how to integrate these innovations into their own event strategies.
The knowledge gained here can give professionals the edge they need to host successful, modern events that resonate with their audiences.
The MPI World Education Congress (WEC) is one of the most anticipated event planning seminars each year. It attracts a global audience of professionals who are eager to learn about cutting-edge strategies and best practices in meeting and event management.
Held in different host cities across North America, the WEC offers a rich program that includes keynote presentations, educational breakout sessions, and numerous networking opportunities .
At WEC, the focus is on both professional growth and personal development. Attendees can take part in sessions that range from strategic planning and risk management to marketing and communication, all designed to provide comprehensive learning experiences.
The congress also provides a platform for meeting and interacting with industry leaders, which can lead to new professional opportunities and collaborations.
PCMA Convening Leaders is one of the most influential industry conferences for event professionals. Held annually, it gathers thousands of planners, suppliers, and other stakeholders from around the globe. This event focuses on innovation and leadership in the meetings and events industry.
At PCMA Convening Leaders, attendees can expect a mix of:
The sessions cover a wide range of topics, including event design, attendee engagement, and sustainability. These discussions provide practical insights that professionals can apply directly to their own events.
The Special Event is a must-attend for those involved in the creative and production aspects of event planning. This conference celebrates the artistry and innovation that go into creating memorable events . It's an excellent venue for event planners, designers, and decorators to gather and share ideas.
This event is known for its immersive educational sessions and hands-on workshops. Attendees can participate in event management workshops that cover everything from floral design to lighting techniques.
The Special Event also features an expansive trade show floor where vendors showcase the latest products and services in the industry. Networking events are another highlight. They provide ample opportunities to connect with fellow professionals and industry experts.
IBTM World is one of the premier event planning seminars focused on the meetings, incentives, conferences, and exhibitions (MICE) industry. Held annually in Barcelona, this event attracts thousands of professionals from around the world. IBTM World is designed to help attendees discover new business opportunities and stay ahead of industry trends .
The event features a comprehensive program that includes:
Attendees can learn about the latest innovations in event technology, sustainability practices, and attendee engagement strategies.
The trade show floor is another major attraction, with hundreds of exhibitors showcasing their products and services. This makes IBTM World a valuable resource for anyone looking to enhance their event planning skills and expand their professional network .
The NACE Experience Conference, hosted by the National Association for Catering and Events, is a key event for professionals in the catering and event planning industries. This conference offers a blend of educational sessions, workshops, and networking events, all designed to provide attendees with the knowledge and tools they need to succeed.
Participants can attend sessions on a variety of topics, such as:
The event management workshops are particularly popular. They offer hands-on learning experiences that can help attendees improve their skills and stay current with industry trends. Networking opportunities abound, making it easy to connect with peers and industry leaders.
Connect Marketplace is a unique event that brings together planners, suppliers, and destination representatives for a series of one-on-one appointments. This format allows for highly targeted networking and business development opportunities. Held in various cities across the United States, Connect Marketplace attracts thousands of professionals each year.
The event includes educational sessions and workshops that cover a wide range of topics, from event marketing and technology to venue selection and logistics. Attendees can also participate in industry conferences where they can learn from experts and gain insights into the latest trends and best practices.
The combination of structured appointments and educational opportunities makes Connect Marketplace an invaluable event for anyone involved in the event planning industry .
The TEAMS '24 Conference and Expo, organized by SportsTravel magazine, is the leading event for the sports event industry. This conference focuses on the unique challenges and opportunities associated with organizing sports events, from local competitions to international tournaments.
At TEAMS '24, attendees can participate in a variety of sessions and workshops that cover topics such as:
The event also features a trade show where exhibitors showcase the latest products and services for the sports event industry. Networking opportunities are plentiful, making it easy to connect with peers and industry experts. This conference is a must-attend for anyone involved in planning and executing sports events.
The Meetings Show, held annually in London, is the UK's leading event for the meetings, incentives, conferences, and exhibitions (MICE) industry. This event attracts a diverse audience of planners, suppliers, and other professionals from around the world.
The Meetings Show offers a comprehensive program that includes educational sessions, keynote speeches, and networking events. Attendees can learn about the latest trends and best practices in event planning, from technology and sustainability to attendee engagement and logistics.
The event also features a trade show where exhibitors showcase their products and services. The Meetings Show provides a valuable opportunity for professionals to enhance their skills, network with peers, and discover new business opportunities.
From absorbing cutting-edge trends at IMEX America to mastering technology at Event Tech Live, this list has steered you through the premier event management conferences around the globe. Each one, a gateway to unparalleled learning and conference networking opportunities.
But if there's one event that encapsulates the essence of innovation and community in the events industry, it's The Event Planner Expo . Held in the vibrant heart of New York City, our expo not only showcases leading strategies and products but also sets the stage for forming impactful connections. Reserve your booth today to network and experience the pinnacle of event planning excellence.
Take in those sweeping skyline views by choosing a stunning and unique outdoor New York City venue for your...
What do you need to become an event planner? Get started on your journey to becoming an event planner with ...
Take in those sweeping skyline views by choosing a stunning and unique outdoor new york city venue for your next big event, what do you need to become an event planner get started on your journey to becoming an event planner with this beginner's guide..
Keeping benefits packages competitive.
The SHRM Employee Benefits Survey returns with new insights for 2024, headlined by modern additions and updated definitions across a wide berth of potential benefits offerings. Evolving upon nearly 30 years of employee benefits research, this comprehensive annual survey of HR professionals captures the prevalence across the spectrum of various employee benefits and perks provided by organizations.
A competitive job market comes with a need for organizations to provide equally competitive benefits offerings. As organizations face labor shortages, those who adapt their total compensation and benefits packages with creative and modern offerings put themselves in better positions to attract and retain talent. The goal of the SHRM Employee Benefits Survey is to gain an accurate representation of benefits offerings throughout the United States. SHRM members can use the findings to discover and benchmark the benefits changes organizations have implemented. With the inclusion of even more items in 2024—as well as new research diving into the average vacation, sick, and PTO days granted by employers—SHRM hopes to provide an even more comprehensive picture of the employee benefits landscape than ever before.
To help you compare your organization’s benefits against those surveyed, we’ve provided an online, interactive benchmarking tool. The power is in your hands to explore results for the last five year and to filter results according to your organization’s industry, size and location. Do you work in health care in California? Results are available specifically for an organization like yours. What about a medium-sized trucking company in the South? Yep, results are available for that as well.*
This tool not only equips you to see the overall results of the SHRM Employee Benefits Survey, but also allows you to call up custom-filtered results any time you need them. You can also export the results for later reference.
We’re excited to share these results and equip you with the information to help you build better workplaces. Select any of the benefits categories on the navigation bar to get started.
*For confidentiality purposes, a minimum of five responses is required to show filtered results. For filters resulting in 5-19 responses, results will display with an asterisk to denote a low response count.
By using the employee benefits survey results interactive online tool you agree to our license agreement. click to see full details..
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SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Discover more at SHRM.org.
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Traveling is an adventure, a leap into the unknown, a story waiting to unfold. But every story needs a safety net, and that's where travel insurance comes in. In this guide to the best travel insurance, we'll embark on a journey to help you better understand travel insurance and uncover the benefits that make it an indispensable companion for any traveler.
The best travel insurance companies offer comprehensive coverage options for a wide range of people and needs. For this guide, we looked at coverage options, customizability, and the best companies for specific situations, such as pre-existing conditions.
Here are Business Insider's picks for the best travel insurance companies in 2024.
Nationwide travel insurance.
Nationwide Travel Insurance is of the largest players in the travel insurance space, offering nearly endless options for any customer on the travel spectrum, including annual travel insurance plans which can offer frequent travelers the flexibility to "set it and forget it" on their travel insurance coverage.
Nationwide Essential also offers some of the most affordable policies in the market compared to similar plans from competitors, which makes it a great pick for just about anyone. Buyers can discuss bundling options as Nationwide also sells homeowners, auto, pet, and other insurance products. Its travel insurance quoting is just as easy as it has been with other Nationwide insurance products.
Read our Nationwide Travel Insurance review .
Nationwide Travel Insurance offers many of the standard benefits you might see with a travel insurance policy. This can include things like trip cancellation coverage, so you can recover pre-paid costs or trip interruption in the event your vacation is interrupted by an unexpected event. There's also baggage delay coverage and medical coverage.
Axa assistance usa travel insurance.
AXA Assistance USA offers consumers a great option for no-stress travel insurance: low-priced plans, generous coverage limits on key categories including primary insurance on lost luggage, and up to 150% reimbursement for qualifying trip cancellations.
While add-ons are limited and rental car coverage is not included by default on cheaper plans, AXA is a perfect fit for travelers who don't plan to drive (or who already hold a travel credit card with rental car coverage), and don't need any additional bells and whistles.
Read our AXA Assistance USA Travel Insurance review .
AXA Assistance USA keeps travel insurance simple with gold, silver, and platinum plans. Emergency medical and CFAR are a couple of the options you can expect. Read on to learn more about AXA.
Aig travel guard.
Travel Guard is well-known insurance provider, and a great fit for travelers who want to ensure that they can get their money back in the event of canceled or interrupted travel plans.
While the company's policies can be pricey compared to its competitors, the high medical and evacuation limits make AIG a solid choice for older travelers who value peace of mind and simplicity over highly customizable plans that may be bolstered with medical upgrades.
Read our AIG Travel Guard review .
Trip cancellation coverage for up to 100% of the trip cost and trip interruption coverage for up to 150% of the trip cost
Travel Guard is a well-established and highly rated name in the travel insurance industry. It offers three main coverage options to choose from, and in general its policies have above-average coverage for baggage loss and baggage delays, plus high medical evaluation coverage limits.
C&f travel insured.
While every travel insurance company has negative reviews about its claims process, C&F Travel Insured 's claims process has a consistent stream of positive reviews. One customer wrote that C&F processed a claim within 48 hours. Additionally, C&F regularly responds to customer reviews within one business week, making reviews a consistent way to reach the company.
Additionally, in C&F's fine print, it mentions that any claims that take more than 30 days to pay out will begin to accrue interest at 9% APY.
C&F's reputation isn't the only thing to speak highly of. It offers an array of add-ons uncommon in the travel insurance industry, such as Interruption for Any Reason insurance and CFAR coverage for annual plans. C&F also offers discounts for children on its Protector Edge plan and free coverage on its Protector plan.
Read our C&F Travel Insured review .
Tin leg travel insurance.
Tin Leg Travel Insurance is a great fit for travelers with medical issues in particular. Seven of Tin Leg's eight travel plans include coverage for pre-existing conditions as long as you purchase your policy within 15 days of your initial trip payment.
Thanks to coverage for pre-existing medical conditions as well as for potential COVID-19 infection while traveling, this company offers some of the best financial investment options for travelers who are or will be exposed to higher health risks and issues.
Read our Tin Leg Travel Insurance review .
Tin Leg travel insurance offers eight travel insurance plans to meet the unique needs of travelers.
Worldtrips travel insurance.
WorldTrips Travel Insurance has affordable premiums, highly customizable add-ons, and generous coverage for core categories of travel insurance. All this makes it a great option for digital nomads, students studying abroad and backpackers.
However, travelers should keep in mind that plans are not particularly flexible, and coverage amounts are limited unless you plan ahead to pay for the areas and amounts that you need.
Read our WorldTrips Travel Insurance review .
WorldTrips has been a reputable travel insurance provider for more than 20 years. Unsurprisingly, it boasts an A+ rating from the Better Business Bureau and positive reviews from thousands of customers.
Trawick international travel insurance.
Trawick International Travel Insurance is another insurance provider with robust medical travel insurance that can help higher-risk and anxious travelers find peace of mind while on the road. This company offers one of the most generous medical evacuation policies in the market, although travelers will need to remember to add on rental car coverage if they need it.
Read our Trawick Travel Insurance review .
Trawick International travel insurance offers plans customized to diverse travelers' needs. We look at coverage options, claims processing, pricing, and other important factors for savvy travelers.
Travelex travel insurance.
Travelex Travel Insurance offers three plans:
The Travelex America plan is meant for trips limited to the U.S., but it has the highest coverage limits in many areas compared to its other programs. If you're flying somewhere, the lost baggage limits are higher. Its natural strengths shine for road trippers, though. Travelex America adds coverage for roadside service and rental car coverage for unexpected accidents. It also covers pets should you be involved in an accident while on the road.
While your standard auto insurance does extend to car rentals within the U.S. for a limited time, any accident would affect future rates. Travelex would eliminate the risk of reporting to your auto insurance provider for minor incidents within its purview.
Read our Travelex Travel Insurance review .
Travelex travel insurance is one of the largest travel insurance providers in the US providing domestic and international coverage options. It offers a basic, select, and America option. Read on to learn more.
Why travel insurance is a must-have.
The unpredictable nature of traveling – from flight cancellations to medical emergencies – can turn your dream vacation into a nightmare. Travel insurance acts as a personal safeguard, ensuring that unexpected events don't drain your wallet or ruin your trip.
Not all travel insurance policies are created equal. From single-trip travel insurance policies to annual travel insurance plans , from minimal coverage to comprehensive protection, understanding the spectrum of options is your first step in finding the right fit for your journey.
Travel insurance for medical emergencies.
Imagine falling ill in a foreign country; daunting, right? A robust travel insurance plan ensures you don't have to worry about how much emergency medical care while traveling will cost, even in the most remote corners of the globe. This coverage will often come in tandem with emergency medical evacuation coverage.
Life is full of surprises, some less pleasant than others. Trip cancellation and interruption coverage ensures that you're not left out of pocket if unforeseen circumstances force you to cancel or cut your trip short. You may also look for cancel for any reason and interruption for any reason options, which will reimburse you for a percentage of your nonrefundable fees, but expands the covered reasons you can cancel a trip. You can find our guide on the best CFAR travel insurance companies here.
Losing your belongings is more than an inconvenience; it's losing a piece of your world. Insurance that covers personal belongings and baggage loss ensures that you're compensated for your loss, helping you to rebound and continue your adventure.
In times of trouble, having a lifeline can make all the difference. Look for insurance that offers 24/7 support and assistance services, giving you peace of mind that help is just a phone call away. Also, check websites that field customer reviews like Trustpilot, the Better Business Bureau, and InsureMyTrip , to see how well a company responds to customer requests.
Reputation and reliability of the travel insurance provider.
A provider's reputation is not just about being well-known; it's about reliability, customer satisfaction, and the ability to deliver on promises. Researching and choosing a reputable provider is a cornerstone in ensuring your safety and satisfaction.
The devil is in the details, and understanding the fine print of what your travel insurance policy covers is crucial. Be aware of coverage limits, exclusions, and the process for filing a claim to avoid any unpleasant surprises.
In the age of information, customer reviews and feedback are goldmines of insight. Learn from the experiences of others to gauge the reliability and customer service of the insurance provider you're considering. While the ratings are important, you should also look at whether or not a company responds to customer complaints.
Knowing your policy inside out.
Familiarize yourself with every aspect of your policy – what it covers, what it doesn't, how to file a claim, and who to contact in an emergency. Being informed means being prepared.
If you face an issue during your travels, knowing the immediate steps to take can make all the difference. Keep important contacts and your policy details handy, and remember, your insurance provider is there to assist you.
There isn't a one-size-fits-all policy that works perfectly for every traveler. Young, healthy solo travelers can opt for much cheaper plans that offer bare-bones coverage, while families juggling complex itineraries will do best by investing in a robust policy that can help defray any costs associated with lost baggage, delayed transportation or other trip-impeding obstacles.
That being said, you can't go wrong with a travel insurance provider that boasts a reputable history and offers a wide range of customizable plans. In some cases, you may be comparing plans that are only a few dollars' apart from each other. In such situations, you should generally opt for the insurance company that offers the strongest customer service. It's also worth considering whether or not the travel insurance provider has been reviewed by other travelers with similar itineraries to your own.
An insurance aggregator like InsureMyTrip or Squaremouth is one of the best tools for searching travel insurance policies. Once you input the specifics of your travel itinerary, you'll be able to see hundreds of search results to compare the ones that catch your eye. If the options are too overwhelming, use the filters to the left of your search page to eliminate as many irrelevant plans as possible.
To come up with our list of the best travel insurance companies, we evaluated each insurer based on the following factors:
Policy Types
Travel insurance is essential, but often underused partly because people aren't getting what they want. Business Insider's 2023 travel study showed 10.65% of travelers surveyed bought cancel for any reason insurance. Cost may be a factor, but in many cases, the coverage is more affordable than you might think. Regardless, companies must offer a diverse range of coverage options. We award five stars to companies offering all standard coverages and additional options like pet and sports equipment protection.
Our 2023 travel study indicated the majority of purchases were made through the travel provider (ex: flight protection insurance when you're purchasing your airline tickets). While these may be sufficient for some customers, we look for companies offering a more comprehensive range of services.
According to the U.S. Travel Insurance Association, the average cost of travel insurance will be between 4% and 8% of total travel expenses. Anything beyond that price point should include additional benefits beyond the standard inclusions, such as CFAR protection or upgraded medical coverage. Anything below that 4% threshold may leave you lacking important or sufficient coverage in an emergency.
Convenience and Flexibility
Whether you're an infrequent traveler or a suitcase warrior, a good travel insurance company should have you covered. In many cases, you might not even have to talk to a person in order to purchase your policy.
Many people think of travel insurance in context with specific trips, but most of these top contenders sell both single-trip and multi-trip policies, also known as annual travel insurance. Some companies also offer plans specifically designed for cruisers, students abroad, and business travelers. (Read our guide to the best cruise travel insurance companies for more details.) Finally, all of these providers offer multiple options for getting the specific areas and amounts of coverage that you want.
Claims Handling
Most travelers never have a large claim. Premiums are low, and it provides peace of mind for the just in case situations. So they leave reviews based on their reduced stress levels. But what happens if you lose your luggage or have to stay a few extra days due to an unexpected accident? Will your insurance carrier cover your claim without all the hassle? We check real customer reviews to sort this out for you.
Ease of Use and Support
When purchasing, during your trip, and throughout the claims process, you may need extra support. Does the company have a 24/7 help line? Does it have an online or mobile system allowing you to self-manage? Essentially, what are the options when you need help? We look at the big picture to evaluate the average customer experience with each company.
You can read our full insurance rating methodology for even more details.
There isn't a one-size-fits-all solution for every traveler. Determine the benefits that are most important to you, like baggage delay coverage, medical coverage, and trip delay coverage, then look for a company with solid customer ratings, especially when it comes to processing claims.
Travel insurance will pay out if you experience a covered event, such as a travel delay or delayed or lost baggage. If you're looking to get travel insurance for a specific reason, such as needing to potentially cancel your trip due to work reasons, make sure your policy will cover you in that situation before purchasing it. You should also check customer reviews to see other travelers' claims experiences, as it varies wildly from company to company.
The average cost of travel insurance is 4% to 8% of your total trip cost, so it could vary widely depending on where you're traveling and the length of your trip. Your age, the number of people in your group, and other factors can also influence how much you'll pay.
Most comprehensive travel insurance policies include travel medical coverage that can come in handy if an emergency occurs and you need medical evacuation. Some travel insurance plans offer more specialized coverage for travelers with pre-existing conditions , so shop around if medical coverage is a top priority for you.
$100,000 should be a sufficient medical coverage limit for travel insurance. If you're planning on doing extreme sports or anything particularly risky on your trip, you may want to increase your coverage level. A high medical coverage limit is especially useful when you're purchasing cruise travel insurance, since medical evacuations are more involved at sea.
Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .
Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.
**Enrollment required.
New research from Microsoft on how much time new hires should spend in the office during their first 90 days.
As you’re navigating hybrid work, it’s a good moment to assess how your onboarding processes enable or empower your new hires to thrive. Researchers at Microsoft have conducted and identified studies that suggest that onboarding to a new role, team, or company is a key moment for building connections with the new manager and team and doing so a few days in person provides unique benefits. But just requiring newcomers to be onsite full time doesn’t guarantee success. The authors explain and offer examples of how onboarding that truly helps new employees thrive in the modern workplace is less about face time and more about intention, structure, and resources.
During the pandemic, companies around the world explored new ways of working that challenged long-held assumptions and beliefs about where work gets done. Many companies, including Microsoft , saw the benefits of flexible work and wanted to offer employees a chance to continue to work in a hybrid environment, while balancing the needs of the organization.
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Emily's Event Planning. Established in 2017, Emily's Event Planning is now a well-known event planner in the Des Moines, Iowa area. The company provides event planning services for large corporate events, weddings, and birthday parties. Emily's Event Planning is most well-known for its picturesque venue choices.
Build your business plan faster and easier with AI. Start planning now. Plans starting from $7/month. 2. Write an Executive Summary. An executive summary is the first and foremost section of your event planning business plan. It provides a brief introduction to the entire business plan.
Your event planning business plan is a living document that should be updated annually as your company grows and changes. Source of Funding for Event Planning Businesses. With regards to funding, the main sources of secure funding for an event planning business are bank loans, personal funding, credit cards, and angel investors.
Step 4: Handle all the necessary paperwork. To start an event management business, you'll need each of the following: An event management business plan (use the free template we made below) Approval for a tax business structure that suits your financial needs. General business liability insurance.
The executive summary of an event planning business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your event planning company. Provide a short summary of the key points in each section ...
1. Mission statement. The first step to any business plan is to develop a definitive statement that lays out what your event planning business stands for and hopes to accomplish. A good mission statement is a short (about one to two sentences) declaration of your beliefs, goals, and values as a company or organization.
Show a clear understanding of your market, industry trends, and potential challenges. 7. Operational Plan. Writing an operational plan for your event management business plan involves detailing the day-to-day operations, logistics, and processes that ensure the successful execution of events.
Step 1: Form your company. To get your event planning business off the ground, you must first form a company, file the right paperwork and create a business plan — which should include the ...
Solution. The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers. CRP will offer two types of services, retreat training services as well as product launch event planning. The retreat training services will be either leadership development training or teaming skills training.
An event planning business plan template is a pre-designed document that provides a structured framework for establishing and running an event planning business. This template typically includes sections and prompts for essential elements such as: Executive summary; Company description; Market analysis; Marketing strategy; Operations plan
The same applies to your business. Check out these sample business plans for event planning, wedding consultants, special event planners, and other event management businesses. Then use what you learn to write the plan for your own business. Explore our library of Events Business Plan Templates and find inspiration for your own business.
Use this template to create the business plan for your new event management business. 1. The Basic Business Information. •Business Name. •Business Owner. •Business Address. •Email. •Phone Number. •Mobile Number.
An event management business plan is a comprehensive document outlining the strategy and details for launching and running an event planning or management company. It typically includes key components such as the company's mission and vision, market analysis, target audience identification, services offered, marketing and sales strategies ...
Lastly, address any funding needs in the "ask" section of your executive summary. 2. The presentation of the company. The second section in your event planning company's business plan should focus on the structure and ownership, location, and management team of the company.
Follow these tips to quickly develop a working business plan from this sample. 1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from any example or template you come across.
Short on Time? Here's A Quick Guide to Starting Your Event Planning Business 1. Do Market Research and Write an Event Planning Business Plan 2. Choose a Name and Register Your Event Planning Business 3. Register for Tax IDs (EIN and/or state), Permits, and Licenses 4. Start Tracking Your Accounts and Get Financing 5. Network, Hire, and Source Materials and Third-Party Services 6.
For a small event planning company, a side or two of A4 paper will suffice. Your aim is simply to write down all the key information about your business in a clear, logical order. The topics to include in your event management company business plan are: The name, address and contact details for your business.
This business plan is the roadmap for your event planning business. Keep it front and center so that you never lose sight of why you started this business, what it is about, where you want to go and how you plan to get there. Writing an event planning business plan is often a simple task combining finances, business objective, and structure in ...
Remember, your event planning business' name should be: Easy to spell and pronounce. Original, and as unique as possible. A good representation of the services you're offering (don't go for something jokey and fun if you'll be planning serious corporate events, for instance). Appealing to your audience.
You need to create a robust business plan with a strong vision. You should understand your niche and define your core competencies, Make sure to have a marketing and PR Plan. Create different ...
Use event management software to track and manage your budget, ensuring real-time updates and control. Choose the Right Venue. The venue sets the tone for your event. For business events, it should be a professional environment that reflects your brand's image and accommodates the specific needs of corporate gatherings. Venue Considerations:
How to Create a Business Plan, Step by Step Webinar Series running June 4 through July 9 Sessions run from 10:00-12:00 PM The webinar series will consist of six classes. It's recommended, but not required that you attend all sessions. You will need to register separately for each webinar. This registration is for the July 9 session. By attending all six sessions of this series, you will ...
A second cyber incident at data provider CDK Global, whose software is used at 15,000 auto dealers, continued to slow operations to a near-standstill Thursday at US and Canada dealerships, the ...
Faculty: Debra Nickelson. Debra is Founder of Trillium C, LLC a veterinary consulting business, Dr. Nickelson has experience with private practice, nonprofits and six different animal health companies. With an MBA in Strategic Management, she can assist in strategic planning, marketing, networking, customer service and business ideas.
Event design; Business management; The event management workshops are particularly popular. They offer hands-on learning experiences that can help attendees improve their skills and stay current with industry trends. Networking opportunities abound, making it easy to connect with peers and industry leaders. 9. Connect Marketplace
The SHRM Employee Benefits Survey is one of the longest-running annual research reports covering trends in employee benefits among organizations in the United States.
Compare the Best Travel Insurance Companies. The best travel insurance companies offer comprehensive coverage options for a wide range of people and needs. For this guide, we looked at coverage ...
The following year, when management was indicted on 17 counts of conspiracy and fraud, we learned what the company's values really were. A version of this article appeared in the July-August ...
Many companies, including Microsoft, saw the benefits of flexible work and wanted to offer employees a chance to continue to work in a hybrid environment, while balancing the needs of the ...
If the company's stock does as well as Musk and his fans predict, his current holdings would appreciate in value so much that his 2018 $47 billion pay package will look like an afterthought.