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Advertising Makes Us Unhappy

  • Nicole Torres

essay on how advertising affects our lives

The more a country spends on ads, the less satisfied its citizens are.

The University of Warwick’s Andrew Oswald and his team compared survey data on the life satisfaction of more than 900,000 citizens of 27 European countries from 1980 to 2011 with data on annual advertising spending in those nations over the same period. The researchers found an inverse connection between the two. The higher a country’s ad spend was in one year, the less satisfied its citizens were a year or two later. Their conclusion: Advertising makes us unhappy.

  • Nicole Torres is a former senior editor at Harvard Business Review.

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Effects of Advertising on People Essay

Introduction, description of budweiser beer advertisement, effects of advertising on people: from opinion to evidence, a comparison of advertising effects in the united states & the arab world, conclusion & recommendations.

In recent years, one of the signature strengths of the advertising industry has been its unfaltering capacity to transform ostensibly mundane objects into extremely enviable products (Trampe et al., 2009). But as products transform into entities of desire once placed in advertisements, they trigger important self-processes and different meanings to the target audience, some of which are positive while others negative.

Interestingly, a wealth of literature demonstrates that the goal of advertising has shifted from the creation of empowerment and consumer fulfillment to premeditated creation of a mood of restless dissatisfaction with what people have and what they are so that they go out and purchase more (Gannon & Lawson, n.d.; Harris et al., 2009). Using the recently released advertisement on Budweiser’s beer brands, the present paper purposes to discuss the effects of advertisements on people.

Early this year, Anheuser-Busch InBev, the company that makes Budweiser beer brands, created a series of advertisements to coincide with the official launch of the 2013 American Super Bowl. One particular advertisement for a Budweiser beer brand chronicles a seemingly close bond a Clydesdale foul shares with his trainer, eliciting deep sentiments of brotherhood, luck, superstition, traditions and rituals (Rotunno, 2013).

The advertisement features slim women serving beer in sexy and cool environments, while the Clydesdale trainer demonstrates a high level of cool demeanor and strong physical configuration. It is important to note that the trainer used in the ad happens to be a renowned personality who has acted in the movie “Transformers” (Just Jared, Inc., 2013).

One particular executive of the beer making company suggests that the American Super Bowl is the ultimate beer occasion and that watching football is one of the most essential beer drinking occasions, hence fans must drink beer to be associated with the game that is the icon of beer drinking occasions in the United States (Rotunno, 2013).

Advertising has been defined in the literature as a form of communication employed to promote products and services of an organization “primarily to generate sales and secondary to create a brand identity, introduce new products and services, communicating a change in the existing product line and helps in communicating social messages to the masses” (Kumar, 2012 p. 22). These are noble objectives by any standards, but it is evident that contemporary advertising goes beyond these objectives into other inconceivable intentions.

Modern-day advertising, in my view, affects people more negatively than positively. From the example of the Budweiser beer advertisement, it is clear that those who were behind this advertisement wanted people to not only view beer drinking as a valuable experience that can be equated to the American Super Bowl, but to also think that alcoholism is linked to cherished personal characteristics such as establishment of close bonds, sociability, elegance, and physical attractiveness.

The framers of these advertisement also wanted the target audience to internalize the misplaced belief that drinking beer is associated with cool sporting events such as the Super Bowl, and is also a spring board to a wide range of attributes that are so much cherished by young people, among them success, relaxation, cool demeanor, popularity, romance, and adventure.

More importantly, the framers of the advertisement used a popular celebrity to demonstrate to the audience that their beer brands are for people who want to make it in life. Such misplaced perceptions contained in the beer advertisement, in my view, have only served to brainwash the masses into reinforcing drinking behavior and internalizing other social vices such as crime, hooliganism, irresponsibility, family breakdowns and poverty.

Numerous studies have been conducted to demonstrate the effects of advertisements on people. The first of these effects is encouragement and reinforcement of undesirable behavior and consumption patterns.

In their seminal article about the effects of alcohol advertising on young people, Smith and Foxcroft (2009) acknowledge that “healthcare researchers and workers have shown associations between exposure to alcohol advertising and drinking behavior in cross-sectional surveys” (p. 4). This particular study found that onset of alcohol consumption in adolescent non-drinkers at baseline was substantially associated with exposure to alcohol advertisements in traditional, print and electronic media.

Within the food sector, a number of reviews have investigated research studies on advertising to young people and came to a conclusion that food advertising triggers immense preferences and purchase intentions of the food items being advertised (Harris et al., 2009). Health officials in the United States, for example, are of the opinion that obesity among young people is on the increase due to exposure to intense advertisements for calorie-dense low-nutrient foods.

The second negative effect of advertising is that it sows among us seeds of unhappiness and discord (Gannon & Lawson, n.d). As a matter of fact, the advertising industry has received widespread criticism “for bringing materialism to its height; for replacing inner happiness and intrinsic motivation with the drive to be productive in society only in order to consume and buy happiness” (Hayko, 2010 p. 80).

The beer advertisement discussed in this paper, for example, works in principle by making the target audience believe that their lives will forever be empty unless they align themselves with the ‘next big thing’, which undoubtedly is the consumption of alcohol on the sidelines of a big Super Bowl Match.

Additionally, extant literature demonstrates that people who fail to achieve the desired body image as is transmitted in a particular advertisement often develop disturbed mood swings as well as low self-esteem and self-image ratings (Joshi et al., 2004). Such attributes, in my view, only serve to sow amongst us seeds of unhappiness and discord, not mentioning that they prevent us from achieving our full potential.

Third, advertisements have come under constant criticism for increasingly consumer debt due to increasingly lavish consumer lifestyle (Gannon & Lawson, n.d.). When advertisers use sleek beautiful girls to advertise a particular line of clothes on the television, a sizeable number of consumers are overtaken by raw desires and sublime stimulation to have such clothes and would rather creep into greater debt to ensure they have the clothes in their possession.

Many music icons have experienced bankruptcy due to lavish spending habits reinforced by exposure to advertisements. Additionally, consumer debt due to lavish spending is a predictor to family breakdowns and irresponsible behavior (Trampe et al., 2009).

The fourth effect of advertisements on the people is that they perpetuate a life that is filled with lies and deceptions as most ads are not representations of truth.

While it is obvious that the methods in which situations are availed to the target audience through advertisements are not realistic, organizations want people to believe that they should live the life that they avail to them on screen (Hayko, 2010). Such a trend is worrying as it takes away people’s inherent right to make independent decisions by substituting their most intimate thoughts with the advertiser’s own ideas and conceptions of what should be.

Lastly, advertisements have been blamed for perpetuating a life of impulsivity and sensitivity to pleasure and reward, particularly among young people. Extant literature demonstrates that “young people who already have problems related to alcohol are likely to be particularly vulnerable to alcohol advertising, with the vulnerability increasing with increasing alcohol consumption” (Anderson, 2007 p. 10).

Indeed, it has been mentioned in the literature that advertising manipulates the vulnerability among young people by shaping their attitudes, value systems, perceptions and expectations of the product being advertised, which then influence the decisions they make regarding the use of the product (Gordon et al., 2010; Joshi et al., 2004).

Many young girls, for example, have ended up in hospital with disfigured faces after trying out some cosmetics they saw on television commercials. Instead of seeking for more information regarding such creams, young people respond to their impulsivity and sensitivity to pleasure and reward by trying out the creams with the view to look similar to the sleek images appearing on the advertisement.

The effects of advertising on people are influenced by a multiplicity of variables such as culture, traditions, beliefs, values and expectations (Kalliny, 2010).

Extant literature demonstrates that loosely aggregated societies are more likely to be influenced by advertisements than communal societies owing to the fact that they do not subscribe to the same traditions, values and culture (Al-Olayen & Karande, 2000). In this respect, it can be argued that people in the United States are more likely to be responsive to advertisements than people in the Arab world owing to the fact that they subscribe to diverse cultural values, beliefs and backgrounds.

Conversely, people in the Arab world are likely to first evaluate the advertising against what is provided for by the strict Islamic culture before deciding to internalize or discard the message being advertised. This exploration implies that the social fabric and societal cohesion to a large extent determines the effects advertisements have on people.

Drawing from the above discussion, it can be concluded that although advertisements have positive impacts on people, they also posses negative ramifications in terms of encouraging and reinforcing undesirable behavior and consumption patterns, sowing among us seeds of unhappiness and discord, increasing consumer debt due to lavish consumer lifestyles, perpetuating a life full of lies and deceptions, and providing support to a life of impulsivity and sensitivity to pleasure and reward.

The negative effects, it seems, continue to eclipse the benefits of advertising. More poignantly, it has been demonstrated that these effects affect young people and vulnerable groups within the population. This is a dangerous precedent by any standards because the young people are the future of tomorrow.

Owing to these negative effects, governments should attempt to regulate advertising, particularly when it is targeted at young people. Today, more than ever before, it is clear that most advertising executives will stop at nothing to create advertisements that make their products and services sell, even if such efforts mean circumventing ethical and moral benchmarks. In such a situation, government regulation is the only viable option.

Still, the government and other interested stakeholders such as local and municipal authorities could consider banning advertising in public places. Such a ban would ensure that people are less exposed to harmful content contained in the advertisements. Another set of recommendations include controlling advertising on the Internet to protect vulnerable groups of the population, introducing taxes on advertisements to discourage usage, and encouraging self-regulation among players in a bid to stamp out negative advertising.

Al-Olayen, F. S., & Karande, K. (2000). A content analysis of magazine advertisements from the United States and the Arab World. Journal of Advertising, 29 (3), 69-82.

Anderson, P. (2007). The impact of alcohol advertising . Web.

Gannon, Z., & Lawson, N. The advertising effect: How do we get the balance of advertising right? Web.

Gordon, R., Hastings, G., & Moodie, C. (2010). Alcohol marketing and young people’s drinking: What the evidence base suggests for policy. Journal of Public Affairs, 10 (1/2), 88-101.

Harris, J. L., Bargh, J. A., & Brownell, K. D. (2009). Priming effects of television food advertising on eating behavior. Health Psychology, 28 (4), 404-413. Web.

Hayko, G. (2010). Effects of advertising on society: A Review. HOHONU, 8 , 79-82. Web.

Joshi, R., Herman, C. P., & Polivy, J. (2004). Self-enhancing effects to thin body images. International Journal of Eating Disorders, 35( 3), 333-341.

Just Jared, Inc. (2013). Budweiser Super Bowl Commercial: ‘Clydesdales horses.’ Web.

Kalliny, M. (2010). Are they really that different from us? A comparison of Arab and American Newspaper Advertising. Journal of Current Issues & Research in Advertising, 32 (1), 95-108.

Kumar, A. (2012). Dimensionality of consumer beliefs toward billboard advertising. Journal of Marketing & Communication, 8( 1), 22-26.

Rotunno, T. (2013). Budweiser unveils its super bowl ad lineup . Web.

Smith, L. A., & Foxcroft, D.R. (2009). The effect of alcohol advertising and marketing on drinking behavior in young people: A Systematic review. BMC Public Health, 9 (2), 1-11.

Trampe, D., Stapel, D. A., & Siero, F. W. (2009). The self-activation effect of advertisements: Ads can affect whether and how consumers think about the self. Advances in Consumer Research, 36( 6), 1030-1045.

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IvyPanda. (2018, December 19). Effects of Advertising on People. https://ivypanda.com/essays/effects-of-advertising-on-people/

"Effects of Advertising on People." IvyPanda , 19 Dec. 2018, ivypanda.com/essays/effects-of-advertising-on-people/.

IvyPanda . (2018) 'Effects of Advertising on People'. 19 December.

IvyPanda . 2018. "Effects of Advertising on People." December 19, 2018. https://ivypanda.com/essays/effects-of-advertising-on-people/.

1. IvyPanda . "Effects of Advertising on People." December 19, 2018. https://ivypanda.com/essays/effects-of-advertising-on-people/.

Bibliography

IvyPanda . "Effects of Advertising on People." December 19, 2018. https://ivypanda.com/essays/effects-of-advertising-on-people/.

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How Can Advertising Influence Our Lifestyle?

How Can Advertising Influence Our Lifestyle?

The Power of Persuasion

The influence on consumer behavior, the role of social influence, the impact on personal identity, key takeaways: how can advertising influence our lifestyle.

  • Advertising shapes our preferences and desires.
  • It can influence our purchasing decisions.
  • Advertising can create unrealistic expectations about beauty and success.
  • It can promote materialism and consumerism.
  • Advertising can impact our self-esteem and body image.

Frequently Asked Questions

How does advertising shape our lifestyle.

Advertising plays a significant role in shaping our lifestyle by influencing our choices, preferences, and behaviors. It constantly bombards us with persuasive messages that promote certain products, services, or lifestyles. Through various mediums such as television, social media, and billboards, advertising creates a sense of desire and aspiration within us, leading us to adopt certain lifestyles that are often portrayed as desirable and trendy.

Moreover, advertising not only influences our purchasing decisions but also impacts our perception of what is considered valuable, beautiful, or successful. It creates trends and fosters a consumer culture that revolves around material possessions and instant gratification. As a result, our lifestyle choices are often influenced by the messages conveyed through advertising, shaping our behavior and the way we perceive ourselves and others.

Can advertising change our values and beliefs?

Yes, advertising has the power to influence and shape our values and beliefs. Through carefully crafted messages and imagery, advertising can introduce new ideas, challenge traditional norms, and sway our opinions. By repeatedly exposing us to certain ideologies or lifestyles, advertising can gradually alter our values, making us more receptive to new concepts and perspectives.

Furthermore, advertising often associates products or services with certain values or beliefs, creating a connection between the brand and the consumer's personal identity. This subtle association can lead to a shift in our values and beliefs as we align ourselves with the values and beliefs represented by the advertised products or services.

How does advertising affect our buying habits?

Advertising plays a crucial role in shaping our buying habits. It creates awareness about products, informs us about their features and benefits, and convinces us of their necessity or desirability. By appealing to our emotions, desires, and aspirations, advertising prompts us to make purchasing decisions that align with the messages conveyed through the advertisements.

Additionally, advertising utilizes various psychological techniques, such as scarcity, social proof, and fear of missing out, to create a sense of urgency and impulse within consumers. This can lead us to make impulsive buying decisions or to prioritize certain products over others. As a result, our buying habits are heavily influenced by the persuasive tactics employed by advertising.

Can advertising affect our self-esteem and body image?

Yes, advertising can significantly impact our self-esteem and body image. Through the portrayal of idealized and often unrealistic beauty standards, advertising can create feelings of inadequacy and low self-esteem among individuals who do not fit these standards. The constant exposure to flawless and airbrushed images can lead to body dissatisfaction and a distorted perception of one's own body.

Moreover, advertising often associates certain products or lifestyles with attractiveness, success, and happiness. This can create a psychological link between our self-worth and the possession of these products or the adoption of these lifestyles. As a result, individuals may feel pressured to conform to these ideals, leading to negative impacts on their self-esteem and body image.

What are the long-term effects of advertising on our lifestyle choices?

The long-term effects of advertising on our lifestyle choices can be significant. Continuous exposure to advertising messages can shape our preferences, habits, and behaviors over time. It can create a cycle of consumption, where the pursuit of new products and experiences becomes a central part of our lifestyle.

Furthermore, advertising can contribute to the formation of consumer culture, where material possessions and immediate gratification are prioritized. This consumer culture can lead to increased debt, overconsumption, and a focus on external validation rather than personal fulfillment.

It is important to be aware of the influence of advertising on our lifestyle choices and to critically evaluate the messages conveyed. By developing media literacy and being mindful consumers, we can make more informed decisions that align with our values and personal well-being.

The Psychology Behind Good Advertising

Final Summary: The Impact of Advertising on Our Lifestyle

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Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

essay on advertisement

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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How ads influence our everyday lives

Advertising significantly influences consumer behaviour and permeates all parts of our lives. however, are ads good for us, or are they bad.

Photo: Collected

Advertising has a bigger impact on daily life than many people think. Because the impacts of advertising are frequently subtle, many individuals do not even know when they are being sold things, or when their behaviour changes in response to adverts.

Advertising is such a potent psychological weapon that an entire field of study has been devoted to uncovering how advertising affects consumer behaviour, and this research is ongoing. Profitable companies are those that can influence people via advertising. 

There are numerous types of ads. One such type is direct response ads, which are meant to prompt the viewer to take immediate action. Examples of common direct response advertising terms include – Out Now, Buy Now, Check Here, Try Now, Free Trail, etc.

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The element of an advertisement that urges urgent action is known as the call to action. The call to action is essential to any advertisement since it compels the audience to act. A call to action is only effective if the viewer of the commercial believes that taking action is in their best interest. This can be accomplished by employing persuasive language throughout the advertisement.

How advertising influences customer action

To a large extent, advertising's impact on people's lives is based on its ability to affect their attitudes and emotions. An effective advertisement not only piques the viewer's interest to the point that they want to buy the advertised goods, but also dispels any lingering qualms they may have about doing so. 

The ultimate goal of reducing uncertainties is to reduce the prospect of the consumer experiencing buyer's remorse and returning the goods, writing a negative review, or just ceasing to patronise the firm that made it.

An ad might highlight a money-back promise or a free trial to allay buyers' concerns. By assuring the consumer that they will only spend a lot of money on the goods if they are entirely happy with it, the commercial addresses their concerns about making a purchase, especially if it is a substantial one.

Is advertising good or bad for us?

Sometimes ads can be harmful.  However, it has the potential to yield enormous social benefits. When it comes to health-related topics like HIV/AIDS education, diabetes monitoring, the dangers of tobacco and alcohol use, and so on, advertising is a very efficient and potent tool for getting the word out. The world would be much more dangerous if it weren't for mainstream consumer multi-media campaigns warning us about public health and safety problems.

The price and relative worth of a product or service are also conveyed through advertising, which is an essential part of marketing. An advertisement can encourage viewers to take advantage of a limited-time special where they can avail a $400 gutter cleaning for only $299, or it may inform them that they can purchase designer goods for half the amount they would pay at other businesses.

Finally, we can say that advertising significantly influences consumer behaviour and permeates all parts of our lives. We use things influenced by advertising every day, from toothpaste to clothing. Marketing influences consumer purchasing decisions. 

Frequently, we make decisions based on marketing trends, such as where to have coffee, what to buy for dinner, which phone or Snickers to get, etc. Advertising is ubiquitous. I cannot claim that it is negative because it has brought us several advantages. However, in order to avoid being brand-obsessed, individuals need to remain rational. Do not purchase something just due to advertising influence. Try to be logical and only buy items you need.

Illustration: TBS

Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the opinions and views of The Business Standard. 

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15 The Influence of Advertising

Learning objectives.

By the end of this section, you will be able to:

  • Discuss how social media has altered the advertising landscape
  • Explain the influence of advertising on consumers
  • Analyze the potential for subliminal advertising

The advertising industry revolves around creating commercial messages urging the purchase of new or improved products or services in a variety of media: print, online, digital, television, radio, and outdoor. Because as consumers we need and want to be informed, this feature of advertising is to the good. Yet some advertising is intended to lead to the purchase of goods and services we do not need. Some ads may make claims containing only the thinnest slice of truth or exaggerate and distort what the goods and services can actually deliver. All these tactics raise serious ethical concerns that we will consider here.

The Rise of Social Media

Relevant to any discussion of the influence and ethics of advertising is the emergence and dominance of social media, which now serve as the format within which many people most often encounter ads. Kelly Jensen, a digital-marketing consultant, observed that we inhabit a “Digital Era” in which “the internet is arguably the single most influential factor of our culture—transforming the way we view communication, relationships, and even ourselves. Social media platforms have evolved to symbolize the status of both individuals and businesses alike. . . Today, using social media to create brand awareness, drive revenue, engage current customers, and attract new ones isn’t optional anymore. Now it is an absolute ‘must.’” 1

These are bold claims—as are the claims of some advertising—but Jensen argues convincingly that social media platforms reach many consumers, especially younger ones, who simply cannot be captured by conventional advertising schemes. For those who derive most of the significant information that shapes their lives solely through electronic sources, nothing other than social media–based appeals stands much chance of influencing their purchasing decisions.

This upending of conventional modes of advertising has begun to change the content of ads dramatically. It certainly presents a new stage on which people as young as their teens increasingly rely for help in choosing what to buy. Many marketers have come to appreciate that if they are not spreading the word about their products and services via an electronic source, many millennials will ignore it. 2

Undeniably, a digital environment for advertising, selling, and delivering products and services functions as a two-edged sword for business. It provides lightning-quick access to potential customers, but it also opens pathways for sensitive corporate and consumer data to be hacked on an alarming scale. It offers astute companies nearly unlimited capacity to brand themselves positively in the minds of purchasers, but it simultaneously offers a platform for disgruntled stakeholders to assail companies for both legitimate and self-serving reasons.

Paul A. Argenti, who has taught business communication for many years at the Tuck School of Business at Dartmouth University, has studied this dilemma. As he put it, “mobile apps have created a new playground for cyber-thieves.” 3 And consumer advocates and purchasers alike “now use technology to rally together and fuel or escalate a crisis—posing additional challenges for the corporation” in the crosshairs of criticism. Finally, “the proliferation of online blogs and social networking sites has greatly increased the visibility and reach of all current events, not excluding large corporate” 4 bungling.

Regardless of the delivery platform, however, any threat that the advertising of unnecessary or harmful products may pose to our autonomy as consumers is complicated by the fact that sometimes we willingly choose to buy goods or services we may not necessarily require. Sometimes we even buy things that have been proven to be harmful to us, such as cigarettes and sugary drinks. Yet we may desire these products even if we do not need them. If we have the disposable income to make these discretionary purchases, why should we not do so, and why should advertisers not advise us of their availability?

Does Advertising Drive Us to Unnecessary Purchases?

By definition, advertising aims to persuade consumers to buy goods and services, many of which are nonessential. Although consumers have long been encouraged to heed the warning caveat emptor (let the buyer beware), it is a valid question whether advertisers have any ethical obligation to rein in the oft-exaggerated claims of their marketing pitches. Most consumers emphatically would agree that they do.

The award-winning Harvard University economist John Kenneth Galbraith directly addressed this issue in The Affluent Society, first published in 1958. In what he depicted as the “the dependence effect,” Galbraith bemoaned the power of corporations to harness wide-ranging advertising strategies, marketing efforts, and sales pitches to influence consumer purchasing decisions. 5 He asked whether it is possible for a sophisticated advertising campaign to create a demand for a product whose benefits are frivolous at best. If so, is there anything inherently wrong with that? Or are informed consumers themselves responsible for resisting tempting—though misleading—advertising claims and exercising their own best judgment about whether to buy a product that might be successful, not because it deserves to be but simply because of the marketing hype behind it? These questions remain fundamental to the manager’s task of creating ethical advertising campaigns in which truthful content is prioritized over inducing wasteful consumption.

Psychological appeals form the basis of the most successful ads. Going beyond the standard ad pitch about the product’s advantages, psychological appeals try to reach our self-esteem and persuade us that we will feel better about ourselves if we use certain products. If advertising frames the purchase of a popular toy as the act of a loving parent rather than an extravagance, for instance, consumers may buy it not because their child needs it but because it makes them feel good about what generous parents they are. This is how psychological appeals become successful, and when they do work, this often constitutes a victory for the power of psychological persuasion at the expense of ethical truthfulness.

Purchases are also affected by our notion of what constitutes a necessity versus a luxury, and that perception often differs across generations. Older consumers today can probably remember when a cell phone was considered a luxury, for instance, rather than a necessity for every schoolchild. On the other hand, many younger consumers consider the purchase of a landline unnecessary, whereas some older people still use a conventional phone as their main or even preferred means of communication. The cars and suburban homes that were once considered essential purchases for every young family are slowly becoming luxuries, replaced, for many millennials, by travel. Generational differences like these are carefully studied by advertisers who are anxious to make use of psychological appeals in their campaigns.

A consumer craze based on little more than novelty—or, at least, not on necessity or luxury in the conventional sense—is the Pet Rock, a recurring phenomenon that began in 1977. Pet Rocks have been purchased by the millions over the years, despite being nothing more than rocks. During the 2017 holiday shopping season, they retailed at $19.95. 6 Is this a harmless fad, or a rip-off of gullible consumers who are persuaded it can satisfy a real need? In the annals of marketing, the Pet Rock craze denotes one of the most successful campaigns—still unfolding today, though in subdued fashion—in support of so dubious a product.

As long as marketers refrain from breaking the law or engaging in outright lies, are they still acting ethically in undertaking influential advertising campaigns that may drive gullible consumers to purchase products with minimal usefulness? Is this simply the free market in operation? In other words, are manufacturers just supplying a product, promoting it, and then seeing whether customers respond positively to it? Or are savvy marketing campaigns exerting too much influence on consumers ill prepared to resist them? Many people have long asked exactly these questions, and we still have arrived at no clear consensus as to how to answer them. Yet it remains an obligation of each new generation of marketers to reflect on these points and, at the very least, establish their convictions about them.

A second ethical question is how we should expect reasonable people to respond to an avalanche of marketing schemes deliberately intended to separate them from their hard-earned cash. Are consumers obligated to sift through all the messages and ultimately make purchasing decisions in their own best interest? For example, does a perceived “deal” on an unhealthy food option justify the purchase ( Figure 15.1 )? These questions have no consensus answers, but they underlie any discussion of the point at which sophisticated advertising runs headlong into people’s obligation to take responsibility for the wisdom of their purchases.

A sign with each of McDonald's new double burgers, the spicy double chicken, McChicken, Mega Mac, and double file-o-fish

No one would argue that children are particularly susceptible to the ads commercial television rains over them regularly. Generally, young children have not developed sufficient judgment to know what advertised products are good for them and which ones have little or no benefit or perhaps can even harm. Research has even shown that very young children have difficulty separating what is real on television from what is not. This is especially so as it pertains to advertising for junk food. Savvy marketers take advantage of the fact that young children (those younger than age seven or eight years) view advertising in the same manner they do information from trustworthy adults—that is, as very credible—and so marketers hone pitches for junk food directly to these children. 7

What restrictions could we reasonably impose on those who gear their ads toward children? We could argue that they should take special care that ads targeting children make absolutely no exaggerated claims, because children are less capable of seeing through the usual puffery that most of us ignore. Children are more literal, and once they gain the ability to understand messages directed toward them, especially when voiced by adult authority figures, they typically accept these as truthful statements.

When adults make poor consumer choices, who is responsible? Is it ourselves? Is it our society and culture, which permit the barrage of marketing to influence us in ways we often come to regret? Is it the persuasive power of marketers, which we should rein in through law? Do adults have the right to some assistance from marketers as they attempt to carry out their responsibility to protect children from manipulative ads? We have no easy answers to these questions, though they have taken on special urgency as technology has expanded the range of advertising even to our smartphones.

Is Subliminal Advertising Real?

It may be possible for marketing to be unfairly persuasive in ways that overwhelm the better judgment of consumers. Whether it is the consumers’ responsibility to resist or marketers’ to tone down their appeals, or both, will continue to be debated. Yet the question of where responsibility lies when consumers are steered to make choices certainly has ethical ramifications.

Some psychologists and educational specialists claim that the very old and the very young are particularly ill prepared to exercise good judgment in the face of subliminal advertising, that is, embedded words or images that allegedly reach us only beneath the level of our consciousness. Other experts, however, disagree and insist that subliminal advertising is an urban myth that no current technology could create or sustain.

A U.S. journalist, Vance Packard, published The Hidden Persuaders in 1957, contending that subliminal messaging had already been introduced into some U.S. cinemas to sell more refreshments at the theaters’ snack bars. Alarms sounded at the prospect, but it turned out that any data on which Packard was relying came from James Vicary, a U.S. market researcher who insisted he had engineered the feat in a cinema in New Jersey. No other substantiation was provided, and Vicary’s claim was eventually dismissed as self-promotion, which he seemed to concede in an interview five years later. Although the immediate threat of subliminal advertising receded, some people remain concerned that such persuasion might indeed be possible, especially with the advent of better technologies, like virtual reality, to implement it. 8

A 2015 study at the University of South Carolina found that thirsty test subjects placed in the role of shoppers in a simulated grocery store could be subliminally influenced in their choice of beverages if they were primed by images of various beverage brands within fifteen minutes of acknowledging being thirsty. After that window of time passed, however, any impact of subliminal messaging receded. 9

So the scientific evidence establishing any real phenomenon of subliminal advertising is inconclusive. Put another way, the evidence to this point does not definitively demonstrate the existence of a current technology making subliminal marketing pitches possible. Given this, it cannot be clearly determined whether such a technology, if it did exist, would be effective. Another question is whether virtual reality and augmented reality might eventually make subliminal advertising viable. Real subliminal persuasion might render children, the elderly, and those with developmental disabilities more vulnerable to falling prey. Could even the most skeptical viewer resist a message so powerfully enhanced that the product can be sampled without leaving home? Would you be in favor of federal government regulation to prevent such ads? What sort of ethical imperatives would you be willing to request of or impose on sophisticated marketers?

LINK TO LEARNING

Is subliminal messaging real? Watch this video where BBC Earth Lab investigates a bit whimsically what truth might lie in the claim that subliminal advertising is real to learn more.

Advertising plays a useful role in informing consumers of new or modified products and services in the marketplace, and wise purchasers will pay attention to it but with a discerning eye. Even the exaggerated claims that often accompany ads can serve a purpose as long as we do not unquestioningly accept every pitch as true.

© Sep 20, 2018 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License 4.0 license. Download for free at http://cnx.org/contents/20aa9863-bbb5-4bc8-b7c7-d2496f357f3b@3

Society and Business Anthology Copyright © 2019 by Various Authors is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Introduction

Advertising is an essential element of any business's marketing strategy. It is a means of promoting products and services and creating awareness among consumers. However, advertising not only informs and influences consumers but also affects their behaviour. Understanding the impact of advertising on consumer behaviour is crucial to ensure effective advertising efforts. In this article, we will discuss the significance of comprehending the influence of ads on consumers.

The impact of advertising on consumer behaviour

  • Advertising influences consumers' purchasing decisions: Advertising plays a significant role in shaping consumers' buying behaviour. Ads are designed to create a sense of urgency, need, or desire in the minds of consumers, which can persuade them to buy a product or service.
  • Advertising affects consumers' perception of a brand: Advertising can impact how consumers perceive a brand. A well-crafted ad campaign can create a positive brand image in the minds of customers, while a poorly executed campaign can tarnish a brand's image.
  • Advertising creates brand loyalty: Consistent advertising efforts can create brand loyalty among consumers. When a consumer repeatedly sees an ad for a particular brand, they develop trust in the brand and are more likely to remain loyal to it.
  • Advertising shapes consumers' preferences and attitudes: Advertising can shape consumers' attitudes towards a particular product, service or brand. It can influence how they perceive a brand's value, quality, and benefits, influencing their preferences.

It is crucial for businesses to understand the impact of advertising on consumer behaviour to use it effectively to promote their products and services. Proper analysis of advertising campaigns can help businesses develop a better understanding of their target audience and how they respond to advertising efforts, allowing them to refine their advertising strategies.

The Science of Advertising

Advertising is the art of persuading people to buy a product or service. But how do advertisers get into the minds of consumers to convince them to make a purchase? This is where the science of advertising comes in.

The Role of Consumer Psychology in Advertising

Consumer psychology plays a crucial role in advertising. Advertisers need to understand what motivates consumers to make a purchase, and what factors influence their decision-making process.

Some of the factors that advertisers need to consider include:

  • The consumer's needs and desires
  • The consumer's values and beliefs
  • The consumer's social and cultural background

By understanding these factors, advertisers can create ads that are more effective in persuading consumers to make a purchase.

How Ads Manipulate and Persuade

Ads use a variety of techniques to manipulate and persuade consumers. These techniques include emotional appeals, social cues, and cognitive biases.

Emotional appeals are one of the most effective ways to persuade consumers. Ads that use emotional appeals tap into the consumer's emotions, triggering feelings of happiness, fear, or sadness. This can lead the consumer to make a purchase based on their emotional response, rather than a rational decision.

Social cues are another way that ads manipulate consumers. Ads may feature social cues, such as celebrities or popular products, to make the consumer feel like they are part of a group. This can create a sense of belonging, making the consumer more likely to make a purchase.

Cognitive biases are another technique used by advertisers. Cognitive biases are mental shortcuts that our brains take when we make decisions. Ads may use cognitive biases to influence the consumer's decision-making process, such as by framing the product in a positive light, using scarcity to create a sense of urgency, or offering a discount.

Overall, the science of advertising is a complex field that requires a deep understanding of human psychology. By using techniques such as emotional appeals, social cues, and cognitive biases, advertisers can create ads that are more effective in persuading consumers to make a purchase.

Impact on Purchasing Habits

Advertising can have a significant effect on consumer behavior, influencing their purchasing habits, creating desire, and guiding decision-making processes. Here’s how:

Creating Desire

Advertisements create a sense of desire among consumers by showcasing the benefits and features of a particular product or service. They use persuasive language, appealing visuals, and emotional appeals to stimulate the consumer's senses and make them crave the product. For example, the famous Coca-Cola Christmas ads create a sense of warmth and togetherness that makes people want to share a bottle of Coke with their loved ones during the festive season.

Influencing Preferences

Advertising plays a significant role in shaping consumer preferences. Brand positioning, brand image, and brand recognition are all achieved through advertising. Consumers are likely to choose brands that resonate with them and match their values. Advertising helps to create and reinforce brand image, making a lasting impression on consumer's minds. For example, Apple's "Think Different" campaign positioned the company as an innovative, cutting-edge brand that resonates with people who value creativity and originality.

Guiding Decision-Making Processes

Advertisements guide the consumer decision-making process by providing information about the product or service, offering comparisons with competitors, and highlighting the unique selling points. Consumers often turn to ads to learn about new products or to compare prices, features, and benefits. For example, online display ads for hotels that promote amenities like free breakfast, free Wi-Fi, and pet-friendly policies can influence consumers' decisions when booking their accommodation.

Examples and Statistics

  • Research has shown that advertising has a positive impact on sales, with brands spending around $180 billion globally on advertising in 2020 alone. (Source: Statista)
  • A study found that 70% of consumers are more likely to purchase from a brand that they follow on social media. (Source: Forbes)
  • Advertising has been found to influence children's snack preferences, with those exposed to food ads more likely to choose unhealthy snacks. (Source: Pediatrics Journal)

Overall, advertising plays a crucial role in influencing consumer behavior and guiding their purchasing habits. By creating desire, influencing preferences, and guiding decision-making processes, ads can have a significant impact on sales and brand success.

Brand Perception

Brand perception is the way consumers view and interpret a brand. It is shaped by various factors such as advertising, product quality, customer service, and social media presence. Advertising plays a vital role in shaping consumer perceptions of brands by creating certain associations, establishing credibility, and cultivating loyalty.

Associations

Advertisements create associations between a brand and certain aspects such as quality, reliability, and value. For example, ad campaigns that emphasize a brand's affordability and value can create the association of the brand being budget-friendly. Similarly, ads that showcase a brand's commitment to quality can build an association of trust and reliability.

Credibility

Ads can also establish a brand's credibility. By highlighting a brand's unique features, awards, and customer testimonials, ads create a perception of expertise and authenticity. For instance, an ad campaign that touts a brand's innovative technology can establish its credibility as a cutting-edge industry leader.

Finally, advertisements can cultivate loyalty among consumers by creating an emotional connection with the brand. Ads that showcase a brand's values, such as sustainability or social responsibility, can appeal to consumers who share those same values. Moreover, ad campaigns that build a brand persona are likely to create a loyal fan base that feels a personal connection with the brand.

Overall, advertising plays a crucial role in shaping consumer perceptions of brands. It can create positive associations, establish credibility, and cultivate loyalty. For instance, a study found that after viewing a brand's ads, consumers were 70% more likely to purchase the brand's products or services. Therefore, it is essential for brands to invest in effective advertising campaigns that help shape the desired consumer perception.

The Future of Advertising

In today's digital age, advertising has become an essential component of businesses. With the advancements in technology and changing consumer preferences, advertising is evolving at a rapid pace, challenging businesses to keep up with the latest trends and adapt to new strategies.

Advancements in Technology

The integration of artificial intelligence, machine learning, and data analytics has transformed the advertising industry. Brands are now using data to develop more targeted marketing campaigns and personalized communication with their customers. Emerging technologies such as augmented reality, virtual reality, and voice-activated assistants are also changing the way advertisements are being delivered to consumers.

Changing Consumer Preferences

As the power of information has shifted from the advertisers to the consumers, they are becoming more conscious of the advertising messages they receive. Brands are now focusing on creating authentic and engaging content to build lasting connections with their customers. Social media and influencers are playing a vital role in shaping consumer preferences, where customers are looking for authenticity, transparency, and personalized experiences.

Ethical Considerations and Potential Implications

With the increasing reliance on technology and data, there are ethical concerns surrounding data privacy and security. Consumers are now more aware of how their data is being used and expecting businesses to handle it responsibly. Additionally, the rise of deep fake technology, which can create realistic but false content, raises questions about the authenticity of advertisements and the potential implications it can have on society.

  • Advancements in technology are changing the way advertisements are delivered.
  • Changing consumer preferences require brands to create engaging and authentic content.
  • Ethical considerations around data privacy and deep fake technology demand responsible advertising practices.

As businesses navigate the ever-changing landscape of advertising, understanding these trends and their implications is crucial to stay ahead of the game in the future of advertising.

Advertising has a significant impact on consumer behaviour, as it influences their decision-making processes and purchasing choices. In this article, we have highlighted some of the key points that demonstrate the influence of ads on consumer behaviour. We have seen how ads can create brand awareness, shape attitudes, and affect people's emotions towards a product or service. We have also discussed the role of advertising in influencing consumer preferences and driving sales.

It is important for consumers to become more aware of the influence of advertising and make informed decisions. By being more critical of the messages conveyed in ads, consumers can avoid falling prey to marketing strategies that are designed to manipulate their behaviour.

Key Takeaways:

  • Advertising plays a crucial role in shaping consumer behaviour.
  • Ads create brand awareness and influence consumer attitudes and emotions.
  • Advertising drives sales and can affect consumer preferences.

As consumers, it is important to be mindful of the impact that advertising has on our behaviour. By questioning the messages conveyed in ads and making informed decisions, we can avoid being influenced by marketing strategies that are designed to manipulate our choices.

Take action now: Become more aware of the influence of ads by critically evaluating the messages conveyed in marketing campaigns. Research the product or service before making a purchase decision and seek out recommendations from trusted sources.

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IELTS essay, topic: Advertising affects what people think is important and has a negative effect on their lives (agree/disagree)

  • IELTS Essays - Band 8

Today people are surrounded by advertising. This affects what people think is important and has a negative impact on people’s lives. To what extent do you agree or disagree?

With the advent of the Internet, advertisements, originally displayed only on TV, billboards, posters and so on, are becoming increasingly ubiquitous and commonplace for the general public. In my view, this kind of impact could be both crucial and, on a certain level, detrimental.

On the one hand, this phenomenon could denote that although we have already had a diverse range of , people are still capable of inventing innovative approaches catering for all kinds of requirements of advertising. It is a symbol that demonstrates the creativity rooted in human beings. Apart from that, it also represents that the speed of spreading information is conspicuously escalating. More purposeful is, therefore, the fact that, besides booming of the advertising, it constitutes a major reason why people could be so prosperous in this digital age.

essay on how advertising affects our lives

On the other hand, there are various unpleasant consequences as well. Firstly, with the omnipresent , it could potentially cause people to do impulsive shopping. Secondly, the , if regulated in a mismanaged , could make people constantly feel uncomfortable or annoyed. In this sense, instead of being an instrumental tool to promote amenities, advertisements could be considered a hindrance when people are frequently blocked by them. Furthermore, it would cost one precious time to have to sift the helpful ad from a host of others.

In conclusion, as far as I am concerned, advertising is a beneficial phenomenon for all with a number of insignificant drawbacks. I believe that in the future we can improve the way advertising is done at present, and embrace the positive influence of advertising even further in the long run.

This essay is another example of what Band 8 writing may look like. It’s weak point is that the author goes slightly off-topic while trying to discuss whether advertising affects what people view as important and instead talks about the reason advertising is spreading and about human creativity. However, the other part of task type (negative effects of advertising) is covered well, the ideas are well-developed and supported. There is a clear logical flow of information and a range of transitional words is used appropriately to sequence ideas. The way author uses synonyms to rephrase the task topic in the intro paragraph demonstrates their lexical skill, which is also evident in other parts of this essay. There are many complex sentences and very few errors. Overall, this essay seems worthy of IELTS Band 8.0.

Click here to see more IELTS essays of Band 8

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4 thoughts on “IELTS essay, topic: Advertising affects what people think is important and has a negative effect on their lives (agree/disagree)”

Advertisement has the main role of developing countries. advertisement is shown on the internet ,tv or radio .it has good aspects as well as bad aspects.it gets more income for the company All the company dont show their products or facilities on tv or internet .for example,one company show his product and gets more money but another company dont show his product and dont get money. On the other hand ,it helps purchasers to know the quality of the product before they buy it .also ,the company and tv or radio benefit of advertising the product In conclusion, advertisment has more advantage than disadvantage ,it helps people enjoy todays life in the world

Nowadays, people are enveloped with the advertisements of many product and services offered by the companies as well as individuals. Modern marketing techniques has impacted the public on a high scale to decide what is good, bad, essential and important to them. Necessarily, in my opinion, advertising is required to reach out to the customers while keeping them authentic. In this ever-growing competitive world, organizations as well as local sellers find it challenging to sell their products due to the availability of many alternatives. One of the best ways to promote their services are through novel publicizing ideas that should reach the target customers. On the other end, the needy customer may not know about an existing item if it doesn\’t appear in their day to day activities, and so, it is imperative to bring them to their doorsteps. When many commercials persuade the audience to buy their product with false and incorrect information, others do it truthfully whose core business ethics is strong. Finding a difference between a bogus and genuine advertisement lies within the audience\’s virtue. Easily manipulative people often end up losing their hard-earned money and trust in these fake companies & their products. Moreover, the public often think or enquire less, when an instant application of that product is necessary. For instance, a diabetic patient who falls short in his/her daily supplies would opt for an alternative medicine without looking deep into its credibility that can exacerbate their medical condition. In conclusion, the media board of the country should step up their measures to ensure the authenticity of the advertisements before they reach the public regardless the medium, whether it is through television, digital media, postures, banners, etc.

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How does advertising affect us in our daily lives?

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How does advertising affect us in our daily lives? There are many diverse aspects of the advertising industry and its role in popular culture. It has an impact on the choices we make and the choices that are available for us to make. It is powerful on attracting consumers psychologically, visually and also culturally.

One industry that tries to persuade people’s thoughts is the tobacco industry. The tobacco companies use terms such as “light” to mislead smokers into believing that those brands are safer, and therefore they will continue to support tobacco companies by buying cigarettes (Horizon). Another way that advertising influences people is by creating good impressions that can persuade them. It’s a scam because they get people to believe that they reduce health risks, when that is a false statement.

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A second way that advertising affects consumers is by encroaching on all areas. One example of this is paintings on the bus, bus stop, train station etc. Advertisement is also very important in the clothing industry. The more a clothing company is advertised, the more people will want to buy their clothes. Because of this, companies raise their prices on their clothing. They know that consumers will still buy their clothes because they want to have a certain image. Popular stores such as Just Jeans and Farmers sell their clothing at much higher prices than other less popular stores such as K-Mart. They are able to do this because teens want to wear what is popular, and they often don’t care about what it costs to be popular. A consumer could go to a less popular store and buy a generic brand t-shirt and pay about $15.00 less than a t-shirt that they could buy at a department store that has a popular name or logo on it. Teens are into a materialistic image. They want whatever they see advertised on television, in magazines or by famous people. There is no way to escape advertising, it is seen everywhere.

A third way that advertising plays a role in our daily lives is in body issues. Beauty is in the eye of the beholder. In the eyes of society, women like Pamela Anderson, Tyra Banks and Carmen Electra are the epitome of perfection. What girl would not want to look like them? Unfortunately, a number of girls want to be just like them. Every year, millions of people are hurting themselves trying to be carbon copies of these sex symbols. The media presents society with unrealistic body types promoting people, especially women, to look like them. Through TV shows, commercials, magazines or any form of advertising, the media enforces a certain body type which women emulate. The so-called perfect body type causes many negative effects on women around the world all because of wanting body like Paula Abdul. Women who focus on unrealistic body images tend to have lower self-esteem and are more likely to fall prey to eating disorders. The media has a dangerous influence on women's health around the world.

The role of advertising in our society is to change people’s opinions and to sell ideas and products to consumers to make money. Advertising affects us personally in our everyday lives and in choices that we make. The advertising and marketing industries strategically place their ads in certain places to try to get more consumers to buy their product. The advertising and marketing industry have a great impact on both the decisions made by consumers and by the choices that are available for the consumers to make.

How does advertising affect us in our daily lives?

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  • 12 May 2024

Is the Internet bad for you? Huge study reveals surprise effect on well-being

  • Carissa Wong

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A woman and a man sit in bed in a dark bedroom, distracted by a laptop computer and a smartphone respectively.

People who had access to the Internet scored higher on measures of life satisfaction in a global survey. Credit: Ute Grabowsky/Photothek via Getty

A global, 16-year study 1 of 2.4 million people has found that Internet use might boost measures of well-being, such as life satisfaction and sense of purpose — challenging the commonly held idea that Internet use has negative effects on people’s welfare.

essay on how advertising affects our lives

US TikTok ban: how the looming restriction is affecting scientists on the app

“It’s an important piece of the puzzle on digital-media use and mental health,” says psychologist Markus Appel at the University of Würzburg in Germany. “If social media and Internet and mobile-phone use is really such a devastating force in our society, we should see it on this bird’s-eye view [study] — but we don’t.” Such concerns are typically related to behaviours linked to social-media use, such as cyberbullying, social-media addiction and body-image issues. But the best studies have so far shown small negative effects, if any 2 , 3 , of Internet use on well-being, says Appel.

The authors of the latest study, published on 13 May in Technology, Mind and Behaviour , sought to capture a more global picture of the Internet’s effects than did previous research. “While the Internet is global, the study of it is not,” said Andrew Przybylski, a researcher at the University of Oxford, UK, who studies how technology affects well-being, in a press briefing on 9 May. “More than 90% of data sets come from a handful of English-speaking countries” that are mostly in the global north, he said. Previous studies have also focused on young people, he added.

To address this research gap, Pryzbylski and his colleagues analysed data on how Internet access was related to eight measures of well-being from the Gallup World Poll , conducted by analytics company Gallup, based in Washington DC. The data were collected annually from 2006 to 2021 from 1,000 people, aged 15 and above, in 168 countries, through phone or in-person interviews. The researchers controlled for factors that might affect Internet use and welfare, including income level, employment status, education level and health problems.

Like a walk in nature

The team found that, on average, people who had access to the Internet scored 8% higher on measures of life satisfaction, positive experiences and contentment with their social life, compared with people who lacked web access. Online activities can help people to learn new things and make friends, and this could contribute to the beneficial effects, suggests Appel.

The positive effect is similar to the well-being benefit associated with taking a walk in nature, says Przybylski.

However, women aged 15–24 who reported having used the Internet in the past week were, on average, less happy with the place they live, compared with people who didn’t use the web. This could be because people who do not feel welcome in their community spend more time online, said Przybylski. Further studies are needed to determine whether links between Internet use and well-being are causal or merely associations, he added.

The study comes at a time of discussion around the regulation of Internet and social-media use , especially among young people. “The study cannot contribute to the recent debate on whether or not social-media use is harmful, or whether or not smartphones should be banned at schools,” because the study was not designed to answer these questions, says Tobias Dienlin, who studies how social media affects well-being at the University of Vienna. “Different channels and uses of the Internet have vastly different effects on well-being outcomes,” he says.

doi: https://doi.org/10.1038/d41586-024-01410-z

Vuorre, M. & Przybylski, A. K. Technol. Mind Behav . https://doi.org/10.1037/tmb0000127 (2024).

Article   Google Scholar  

Heffer, T. et al. Clin. Psychol. Sci. 7 , 462–470 (2018).

Coyne, S. M., Rogers, A. A., Zurcher, J. D., Stockdale, L. & Booth, M. Comput. Hum. Behav . 104 , 106160 (2020).

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People are surrounded by advertising, which has on increasing effect, on our lives. Do you think the positive effects of this outweigh the negative effects?

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Under British and Australian laws a jury in a criminal case has no access to information about the defendant's past criminal record. This protects the person who is being accused of the crime. Some lawyers have suggested that this practice should be changed and that a jury should be given all the past facts before they reach their decision about the case. Do you agree or disagree?

Nowadays more and more people have to compete with young people for the same jobs. what problems does this cause what are some possible solutions, some people feel that the government should pay the costs of running universities so that a university education will be free for anyone who wants it. to what extent do you agree or disagree with this opinion, millions of people every year move to english-speaking countries such as australia, britain or america, in order to study at school, college or university. why do so many people want to study in english why is english such an important international learning language, the diagram below show the changes that have t aken place at west park secondary school since its construction in 1950..

the diagram below show the changes that have t aken place at West Park Secondary School since its construction in 1950.

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  1. ≫ Advertising Influences and Impacts Free Essay Sample on Samploon.com

    essay on how advertising affects our lives

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  3. How Social Media Affects Our Lives Essay

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  4. The Impact of Advertising in Our Daily Lives Student

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  5. How Advertising Affects Our Society

    essay on how advertising affects our lives

  6. Advertising Essay: Choosing Simple, Making It Complex

    essay on how advertising affects our lives

VIDEO

  1. Economic impact of advertising

  2. A History Of Soft Drink Logos

  3. Impulse Buys of Socially Responsible Goods: The Impact of Advertising Appeals

  4. A day in the lives

  5. The Negative Impact of Advertising to the Consumers and Future Marketers

  6. Economic and social aspects of advertising

COMMENTS

  1. Full article: The power of advertising in society: does advertising

    Given the prevalence of advertising in our society and advertising's influential role in shaping societal behavior, the question of whether or not advertising helps or hinders well-being demands exploration and insight. ... In an effort to understand the effects of advertising on consumer well-being, this special issue sought papers to ...

  2. Advertising Makes Us Unhappy

    The researchers found an inverse connection between the two. The higher a country's ad spend was in one year, the less satisfied its citizens were a year or two later. Their conclusion ...

  3. Effects of Advertising on People

    Health officials in the United States, for example, are of the opinion that obesity among young people is on the increase due to exposure to intense advertisements for calorie-dense low-nutrient foods. The second negative effect of advertising is that it sows among us seeds of unhappiness and discord (Gannon & Lawson, n.d).

  4. How Can Advertising Influence Our Lifestyle?

    Advertising has a significant impact on our lifestyle. It shapes our preferences, influences our buying decisions, and even affects our self-image. Through persuasive techniques and strategic messaging, advertising promotes certain values, norms, and behaviors. Whether it's encouraging consumerism or promoting a particular body image ...

  5. Essay On Advertisement for Students and Children

    Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products. Share with friends.

  6. How ads influence our everyday lives

    We use things influenced by advertising every day, from toothpaste to clothing. Marketing influences consumer purchasing decisions. Frequently, we make decisions based on marketing trends, such as where to have coffee, what to buy for dinner, which phone or Snickers to get, etc. Advertising is ubiquitous.

  7. The Influence of Advertising

    Relevant to any discussion of the influence and ethics of advertising is the emergence and dominance of social media, which now serve as the format within which many people most often encounter ads. Kelly Jensen, a digital-marketing consultant, observed that we inhabit a "Digital Era" in which "the internet is arguably the single most ...

  8. The Impact of Advertising in Our Daily Lives Student Essay

    The Impact of Advertising in Our Daily Lives Student Essay. Advertising is a form of communication whose purpose is to fix the attention of a target to induce the desired behavior: purchase product, election of a politician, encouraging environment.. Advertising, to make public action or statement of what is public has come to mean all modern ...

  9. The power of advertising: a threat to our way of life

    Advertising runs counter to all these ideas and thereby stifles our imagination. It keeps us hooked on a cycle of borrow and spend, with fiscal policies dependent on mountains of debt. And it ...

  10. How Advertising Affects Our Lives

    Advertising is necessary in our life because it has multiple positive aspects that impact us on a daily basis. Despite their good, there is no way that a person can escape ads, because they are everywhere. One way that is used the most and is in some ways very controversial is use of sex to sell products. One of the most successful American ...

  11. The Power of Advertising: How it Influences Consumer Behaviour

    Advertising influences consumers' purchasing decisions: Advertising plays a significant role in shaping consumers' buying behaviour. Ads are designed to create a sense of urgency, need, or desire in the minds of consumers, which can persuade them to buy a product or service. Advertising affects consumers' perception of a brand: Advertising can ...

  12. How Advertising Affects Society And Our Lives

    Jean Kilbourne, Ed.D. is an author, speaker, and filmmaker who is internationally recognized for her work on the image of women in advertising claims, "Women are constantly exhorted to emulate this ideal, to feel ashamed and. Free Essay: Advertising has recently become a hundred billion dollar industry that affects society and our lives .

  13. IELTS essay, topic: Advertising affects what people think is important

    This essay is another example of what Band 8 writing may look like. It's weak point is that the author goes slightly off-topic while trying to discuss whether advertising affects what people view as important and instead talks about the reason advertising is spreading and about human creativity. However, the other part of task type (negative effects of advertising) is covered well

  14. How does advertising affect us in our daily lives?

    It's a scam because they get people to believe that they reduce health risks, when that is a false statement. A second way that advertising affects consumers is by encroaching on all areas. One example of this is paintings on the bus, bus stop, train station etc. Advertisement is also very important in the clothing industry.

  15. Today people are surrounded by advertising

    Today people are surrounded by advertising. This affects what people think as important and has a negative impact on people's lives. ... influence. On the one hand, it is undeniable that advertising can have adverse effects on folk's lives. Firstly, excessive exposure to advertisements can create unrealistic expectations and desires, leading ...

  16. Today people are surrounded by advertising

    Submitted by weezel on Sun Nov 19 2023. task achievement. Ensure a clear position throughout the essay that addresses the prompt directly. Your position was generally clear, but it can benefit from a more nuanced approach that considers both sides of the argument before reaffirming your stance. coherence cohesion.

  17. Advertising has become part of everyone's life

    It is widely believed that advertising plays an integral part in our daily. lives. , bringing. along with. it benefits for society as a whole. Personally, I can neither agree nor disagree with. this. statement for a variety of reasons. I partly agree that advertising has a positive impact on our.

  18. The Effects Of Advertising On Our Daily Lives

    Advertising has a great effect on our daily lives. The techniques used in advertising have changed greatly over the years. "Television is a visual and auditory medium that, unlike print media, affords advertisers additional methods and opportunities for influencing your customers ' decisions. The sights and sounds of television help ...

  19. The Impact of Advertising in Our Daily Lives Student Essay

    The Impact of Advertising in Our Daily Lives Student Essay. Advertising is a form of communication whose purpose is to fix the attention of a target to induce the desired behavior: purchase product, election of a politician, encouraging environment.. Advertising, to make public action or statement of what is public has come to mean all modern ...

  20. Is the Internet bad for you? Huge study reveals surprise ...

    A survey of more than 2.4 million people finds that being online can have a positive effect on welfare.

  21. How Advertising Affects Our Lives

    How Advertising Affects Our Lives. Decent Essays. 973 Words; 4 Pages; Open Document. What the Truck We see all kinds of ads throughout our day. Some ads are presented on posters, on the highway, on television, and some on the radio. Advertisements can be annoying, sad, or conversely funny and enjoyable. Companies use advertisement to promote ...

  22. Advertising has become part of everyone's life

    Writing Samples /. Band 8.5. Advertising has become part of everyone's life. Some people say that advertising has a positive impact on our lives. To what extent do you agree or disagree? # part # everyone's # life # people # impact # lives. In the salad days of the millennium, creating awareness about a product among people and establishing ...

  23. Today people are surrounded by advertising

    Nowadays, the advertisement industry growing rapidly, hence, sparking debate that people are forced to view or listen to these advertisements and it affect negatively to people's lives. I partially agree with the statement because there are many negatives that can not be ignored however, there are a few positives as well | Band: 4

  24. People are surrounded by advertising, which has on ...

    Advertisements have become a part of daily life as these will be seen on public vehicles, online sites, and many more. I believe that the benefits of advertising outnumber the detrimental effects | Band: 8