immigration business plan template

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L-1 & E-2 Visas: The Need of a Immigration Business Plan

When navigating the complexities of L-1 and E-2 visa applications, a tailored immigration business plan is not just beneficial—it’s essential. Such a plan goes beyond the scope of traditional business plans by focusing on specific visa requirements and demonstrating your venture’s potential contribution to the U.S. economy. Below, we go into each critical component of a successful immigration business plan, offering insights and guidance to bolster your application.

1. Comprehensive Business Overview

Objective: This section aims to introduce your business to immigration officials comprehensively and concisely. It should lay out the foundation of your business, explaining what it does, its target market, and its unique value proposition.

Details to Include:

• Nature of the Business: Explain whether it’s a service, manufacturing, or product-oriented venture and the industry it operates within.
• Business Goals and Objectives: Outline what your business aims to achieve in the short and long term.
• Unique Selling Proposition: Highlight what sets your business apart from competitors in the same market.

2. Detailed Proof of Investment

Objective: To demonstrate your financial commitment and the viability of your business through a detailed financial plan.

• Capital Investment: Provide specifics on the amount of capital invested in the business and the sources of this capital.
• Operational Costs: Break down the operational expenses, including rent, payroll, utilities, and marketing.
• Financial Projections: A five-year financial forecast showing projected revenue, expenses, and profitability.

3. Compliance with Business Requirements

Objective: Showcase your business’s adherence to all relevant U.S. laws, regulations, and standards.

• Licenses and Permits: List all the necessary operational licenses and permits you have acquired or are acquiring.
• Regulatory Compliance: Explain how your business complies with relevant local, state, and federal regulations, including environmental, health, and safety standards.

4. Job Creation and Employment Outlook

Objective: Illustrate your business’s potential to contribute positively to the U.S. labor market.

• Organizational Structure: Present an organizational chart detailing current and future positions.
• Hiring Timeline: Offer a timeline for new hires, including the types of positions and the expected impact on business growth.
• Job Descriptions: Provide detailed descriptions for each role, emphasizing the qualifications and responsibilities.

5. Establishment of Physical Premises

Objective: Demonstrate the suitability of your U.S. business premises for operational needs.

• Location Details: Describe the location of your business, including advantages related to logistics, market access, or clientele.
• Lease or Purchase Agreements: Present evidence of ownership or lease agreements for the property.
• Facility Readiness: Discuss any modifications or preparations to ensure the facility meets your business needs.

6. In-depth Market Analysis and Strategy

Objective: To affirm your business’s viability and competitive edge within the U.S. market.

• Market Analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate market conditions, competition, and potential challenges.
• Marketing Strategy: Outline your approach to capturing your target market, including digital marketing, advertising, and sales strategies.
• Long-term Sustainability: Discuss how your business plans to adapt and grow over time, ensuring long-term success.

7. Demonstrating Ability to Develop and Direct

Objective: Prove your capability to lead and grow your business effectively.

• Background and Experience: Detail your educational background, relevant work experience, and any entrepreneurial ventures, highlighting how these contribute to your ability to manage the business.
• Leadership Qualities: Share examples of leadership experience, problem-solving skills, and any recognitions or awards.
• Vision for the Business: Convey your strategic vision for growth and how you plan to achieve it.

A detailed and well-structured immigration business plan is pivotal to your L-1 or E-2 visa application. It demonstrates your commitment and capability to operate a successful business in the U.S. and how your venture will positively impact the economy. By thoroughly addressing each of these components, your business plan will stand as a robust testament to the viability and value of your business proposition, significantly enhancing the likelihood of visa approval. We recommend working with a professional business plan writer with specific expertise in immigration business plans.

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You may have questions regarding U.S. immigration laws and visas. We invite you to contact our team at Richards and Jurusik for detailed guidance and assistance. We aim to provide the most accurate and up-to-date information to make your immigration process smoother and less stressful. The immigration lawyers at Richards and Jurusik have decades of experience helping people to work and live in the United States. Read some of our hundreds of 5-star client reviews ! Contact us today to assess your legal situation.

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Business Plan Development

Masterplans experts will help you create business plans for investor funding, bank/SBA lending and strategic direction

Investor Materials

A professionally designed pitch deck, lean plan, and cash burn overview will assist you in securing Pre-Seed and Seed Round funding

Immigration Business Plans

A USCIS-compliant business plan serves as the foundation for your E-2, L-1A, EB-5 or E-2 visa application

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Our team-based approach supports your project with personal communication and technical expertise.

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USCIS compliance guaranteed

Business plans for immigration, seeking an e-2, l-1a, eb-5, or eb-2 niw visa our immigration business plans help you navigate the complexities of the investment visa process with a business plan that stands up to scrutiny..

Your Key to Visa Success

Streamline your visa process with a business plan that impresses consular officials, at masterplans, we are skilled in developing business plans that engages uscis and consular authorities. .

Navigating the investor visa application process requires a robust business plan – one that clearly delineates your venture's growth prospects, job-creating potential, and long-term viability. Our visa-focused business plans are meticulously crafted to meet the specific requirements of entrepreneurship visas – guaranteed.

“For years I’ve been insisting my clients use Masterplans, and I haven’t had a single visa denied with their plans – NOT ONE.

They’re first class, always”.

Sara Rama, ESQ., LL.M Federal Immigration Attorney

Why Immigration Attorneys & Entrepreneurs Trust Masterplans

With over 18k+ business plans crafted across diverse industries, here's why savvy entrepreneurs consistently choose to partner with us when seeking an investor visa..

Experience & Expertise

Having successfully executed thousands of L1-A, E-2, EB-5, and EB-2 NIW projects, choosing Masterplans equips you with over two decades of unparalleled expertise in the specialized field of immigration-focused business plan development.

Award-Winning Excellence

Our reputation as an award-winning firm, including being named a “Top 5 Business Plan Writer” by EB-5 Investors Magazine for the last five years and counting, is founded on an unwavering commitment to quality and client satisfaction. 

Proven Track Record

Our approach is grounded in enterprise-level research and analysis, like IBISWorld, Esri, and Statista to ensure that your business plan transcends mere aspiration. This precision is why leading immigration attorneys exclusively refer their clients to us for writing their business plans.

Precision. Clarity. Comfidence.

Navigate complex immigration requirements confidently, we turn complexity into clarity, saving you time and headaches..

For entrepreneurs pursuing various visa categories such as E-2, L-1-A, EB-5, or EB-2 NIW, a USCIS-compliant business plan is written specifically to meet the demands of immigration authorities.

Our tried and true business planning process enables us to articulate your unique business model — be it an existing business aiming for U.S. expansion or a completely new enterprise — and translate it into a comprehensive, clear, and comprehensible business plan that meets the mandates of immigration authorities.

A professionally drafted business plan empowers you in the visa application process. With a business plan from Masterplans, you can approach immigration authorities with confidence, knowing that your plan meets all USCIS or consular requirements.

Download Sample Business Plans ›

Key Sections of a Business Plan for Immigration

Your business plan is structured so government officals can easily find what they need, while ensuring a cohesive, consistent, and comprehensive overview of your venture..

Executive Summary

The Executive Summary serves as a targeted overview tailored to the specific criteria that immigration officials seek, depending on the visa type. While offering a concise snapshot of your venture, it also includes brief summaries of each subsequent section in the plan. Additionally, it highlights the location, ownership structure, and financial performance, ensuring that officials not only understand the venture's potential and viability but are also inclined to explore the plan further.

Company Overview

Consular offices necessitate a thorough understanding of your business to evaluate its suitability for the visa in question. This involves  showcasing the unique value proposition and establishing why a presence in the U.S. aligns with your growth strategy. The business description will precisely outline the products or services offered, describe the operational framework, and elucidate the revenue model. If applicable, the company description will also detail the interaction between the U.S. and foreign entities. 

Market Analysis

To secure your visa, it's vital to demonstrate a nuanced understanding of industry dynamics. Masterplans employs industry-leading market research tools , including Statista, IBISWorld, and Esri's Business Analyst, to  to offer an in-depth market and competitor analysis. This includes a localized market analysis when relevant, pinpointing the specific needs and opportunities within your target area. Additionally, our competitor analysis delves into your competitive advantage, outlining how your business differentiates itself in the marketplace. 

Strategy & Implementation

In the Strategy and Implementation Summary, Masterplans zeroes in on key short and long-term objectives designed to grow your company's presence in the U.S. By crafting a tailored marketing strategy that identifies effective channels for your industry, we outline how your business will attract customers and provide actionable steps and tactics to position your business for competitive advantage in the U.S. market.

Management Team

A successful immigration business plan emphasizes the skills, qualifications, and experience of the visa applicant, whether launching a new enterprise in the U.S. or relocating to manage an existing one. Our management summary details job roles, responsibilities, and organizational structure, often through an organizational chart chart, ensuring immigration authorities grasp the applicant's suitability and managerial oversight for the venture.

Financial Projections

For every immigration business plan, Masterplans creates a detailed five-year financial projection , that includes an income statement, cash flow statement , and balance sheet, to demonstrate the viability of your business and its capacity for job creation. We provide a line-item breakdown of the investment amount, its allocation, and the ownership structure among investors, offering a comprehensive financial picture that aligns with immigration requirements.

“For nearly a decade, Masterplans has been a trusted provider on complex and more conventional cases alike.

No matter what the visa is, their team has consistently delivered complete, cost-effective plans that contribute to success.”.

Ryan Kosobucki Managing Partner, Kosobucki & Tessier PLLC

Trusted by Top attorneys

More than a business plan, a tailored immigration strategy, the key to visa approval lies in addressing the unique criteria for each visa type..

• For an E-2 visa, the focus is on demonstrating an initial investment and ensuring the business becomes non-marginal
• In the case of the L1-A visa, it's crucial to show that the beneficiary is highly qualified and serving in a managerial or executive role essential for smooth U.S. expansion
• For EB-5 applicants seeking a green card, the emphasis is on making a significant investment, often in Targeted Employment Areas (TEAs), that will create well-paying American jobs
• For the EB-2 National Interest Waiver (NIW), the key is to articulate the unique skills and experience of the applicant in a way that aligns with the national interest

We're experts in meeting consular expectations, even supporting clients through any Request for Evidence (RFE) at no extra cost. Trusted by over 300 immigration attorneys, many regularly refer clients to us, affirming the quality of our work.

Immigration Attorney Partners ›

“i know my clients will have a positive experience with masterplans.  , their business plans are professional, well-researched, and prepared quickly. they’ve always been a joy to work with.”.

Belma Demirovic Chinchoy Partner, Iyer Demirovic Chinchoy LLP

Crafted by Experts

Willam dean, vp of immigration.

William Dean directs our team of business plan writers, and market research and finance experts, to craft filing-ready business plans for clients referred by over 300 law offices. Specializing in client material and RFE reviews, he has helped applicants secure E-2, L-1A, EB-2, and EB-5 visas. He has overseen the creation of nearly 2,500 visa business plans and is a frequent speaker at immigration conferences and on podcasts.

Meet The Team ›

Business plans for immigration faqs,  we've compiled a list of frequently asked questions to provide clarity on our service and process. if you don't find the answer to your specific question here, please don't hesitate to contact us ., how is the cost of a business plan for immigration determined.

Our pricing is influenced by several factors including visa type, industry of operation, plan length and scope, variables like multiple physical locations, and your timeframe.

Immigrations business plans generally range from $2,000 to $9,000, based on complexity and the team members required. This fee covers an in-depth discovery process, detailed research, professional writing and editing, and advanced financial modeling. We are happy to provide a complete scope of work for your project, free of charge, in as little as 24 hours. Simply contact us to set up an appointment.

For more information about what is included in our engagements, please see our pricing page .

How many pages is a filing-ready business plan?

The ideal length of an immigration business plan is precisely as long as it needs to be, and not a page more. While most immigration business plans fall within the 40-60 page range, with around 15 pages dedicated to financial statements, it's essential to remember that quality isn't determined by page count. Evaluating a business plan's merit based solely on its length misses the true value and depth of its content. 

You can see some examples of our immigration business plans here .

How long will my business plan project take?

Our projects kick off within 24 hours of receiving payment. From there, the timeline largely depends on your pace and preferences. Some clients prefer a more deliberate and procedural approach, while others are working against tight deadlines. Typically, we can deliver a complete first draft of the business plan within two weeks. We offer both 45-day and 90-day engagement timelines, ensuring ample time to integrate your feedback and steer the direction of the project.

You can learn more about our process and timeline here.

Do you guarantee consular approval?

Masterplans cannot guarantee approval of your visa application, as there are far too many variables outside of our control.

However, we guarantee that your business plan will meet all USCIS and consular requirements, and any changes directed by government authorities via an RFE are fully supported at no additional charge.

Do I need an attorney?

You do not necessarily need an attorney to engage our services at Masterplans; however, we strongly recommend consulting with a legal expert when navigating the immigration investor visa process.

An attorney specializing in immigration law brings a wealth of expertise and experience that can be invaluable in ensuring a successful visa application. They are well-versed in the nuances of immigration law and can provide tailored advice to meet the specific requirements of different visa categories, such as E-2, L-1A, EB-2, and EB-5. Attorneys can assist in gathering and presenting the necessary documentation, including financial records and business plans, in a manner that aligns with immigration mandates. They can also represent you in interactions with immigration authorities, providing an additional layer of credibility and assurance. Moreover, should you encounter any challenges or receive a Request for Evidence (RFE), an attorney can guide you through the appropriate response to strengthen your application.

Here are a few of our immigration attorney partners .

Talk With An Expert Today

Leverage over two decades of experience by scheduling a free , no-obligation, 30-minute consultation with  one of our business plan experts..

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Beyond Borders

The Immigrant Entrepreneurs’ Guide to Writing a Business Plan in the U.S.

Immigration & Living Abroad

Last updated on October 10th, 2023 at 11:24 pm

Writing a business plan is an important step for an entrepreneur who wants to launch a company of any size. If you dream of opening a business in the U.S. or Canada, a solid business plan can help you secure funding and prepare for the future.

Many immigrants open businesses in their new countries. Dru Ann B. is a Remitly customer who owns a small business that supports her family in Canada and back home in Jamaica. She says that a strong business plan made a huge difference for her. She recommends getting assistance from someone who’s written one before, saying, “a little direction or guidance from someone else goes a long way.”

Ready to get started? Here’s what you need to know.

What is a business plan?

A business plan is a document that maps out your vision for your business. It establishes your business objectives and then describes how you will achieve them.

Why is a business plan important?

Even if you have all the capital you need to start your business, a business plan can increase your chances of success. That’s because it clarifies your goals and timeline, plus can help you plan for issues that may arise.

Business plans allow you to:

• Establish clear company goals;
• Build a brand vision and create a compelling company description to market your business;
• Identify potential weaknesses and challenges ahead of time;
• Become familiar with current market conditions and your competitors; and
• Predict your income, costs, and budget needs.

The process of writing a business plan can help you put your best foot forward. Dru Anne B. notes that through your market research, you might discover that you “need to adjust your model.” That’s a good thing, she explains, because it means refining your idea before you actually invest.

Do you need a business plan to start an immigrant-owned business?

Any entrepreneur who wants to start a business in the U.S. can benefit from a business plan.

As an immigrant entrepreneur, a business plan may help you:

• Apply for grants aimed at immigrant-owned businesses;
• Apply for business loans through U.S. banks; and
• Seek private investors for startup capital.

What are the most common business plan formats?

Business plans come in two formats: long (traditional) and short (lean).

• Traditional business plans are long-form documents that consist of paragraphs and may also include tables and charts. They usually take longer to produce and edit, but some lenders only accept these types of plans.
• Lean business plans present information primarily through bulleted lists, tables, and charts. They are typically easier and faster to write. Prospective investors or lenders may ask you for additional information if you submit a lean business plan.

How do you write a traditional business plan?

A traditional business plan usually has nine sections : executive summary, company description, market analysis, organization and management, service or product line, marketing and sales, funding request, financial projections, and the appendix.

Executive summary

An executive summary provides a quick overview of your company. It lets the reader know what to expect from the rest of the document.

The executive summary includes:

• A mission statement that outlines the purpose of your company;
• An introduction to your product or service;
• Basic facts about your leadership team and employees; and
• The location of your company and where you work.

If you’ll be using your business plan to find funding, include a quick summary of financial information and growth plans in this section too.

Company description

The company description provides details about your business offerings.

Some things to include are:

• Who your customers are (who will use or purchase your product or service)
• What problems your product or service solves or what needs it fulfills
• Why your business can uniquely meet that need or solve that problem

Imagine that someone has asked you “Why does your business exist?” and “Why should I choose your business?”

These questions will help you describe the value of your new venture.

Market analysis

The market analysis section requires research. Start by identifying your key competitors.

Once you’ve found them, learn the following about their businesses:

• What do they charge for their products or services?
• How do they market their business?
• What are their strengths and areas of opportunity in this field?
• What are the ways that you can provide a better customer experience?

After you finish conducting your research, describe your findings in 1–2 paragraphs in your business plan.

Organization and management

This section describes how you will structure your business and what specific people or general roles you’ll have at your company.

Include the following:

• Business structure: Are you a sole proprietor? Will you establish a C or S corporation? Is your business a partnership or a limited liability corporation (LLC)? In addition to identifying the type of structure, explain why it works for your company. If you haven’t chosen a business structure yet, a business attorney or certified public accountant (CPA) can give you advice on which structure to choose.
• Basic organization chart: Provide an outline of the people who will hold management positions at your company. If you have already hired your management team, detail the key qualifications and skills that they bring to your business. You may also want to attach their resumes.

Service or product line

This section brings your product or service to life and allows the reader to thoroughly understand what you will be providing to your customers.

• Benefits of your product or service: Why will people buy it or use it? What will they love about it?
• Life cycle of your product or service: How often will people buy or use your product or service?
• Intellectual property information: Are you filing for a copyright or patent?
• Research and development: If you have conducted research and development, provide detailed information about it. Remember to include any pictures of your product as well.

Marketing and sales

Unlike the other sections of a business plan, the marketing and sales section has no set rules for writing. This section explains how you will tell customers about your company and encourage them to buy from you or use your service.

You may consider mentioning whether you plan to advertise with:

• Print media like newspapers
• Television commercials and segments
• Radio commercials and segments
• Social media like Facebook, Twitter, Instagram, YouTube, Pinterest, and TikTok
• Direct mail
• Email marketing
• Cross-promotions with other businesses

If you plan to hire a firm to handle your marketing, then make sure to mention that in this section too. Add the firm’s name and discuss the services they will provide.

Funding request

In this section, you’ll let investors, financial institutions, or grants know how much funding you need to get your company off the ground.

Follow these steps when writing this part of your plan:

• State how much money you need to launch and operate your business for the first five years.
• Detail how you arrived at this figure.
• Identify any existing capital that you already have and its source(s).
• Outline the terms you’re looking for if you’re borrowing money.
• State what share of your company you are willing to give in exchange for an investment if you’re providing equity.
• Explain, in detail, how you will use the equity or borrowed funding. Will it pay salaries? Purchase equipment? Cover expenses until you begin to make profits?
• Add how you will pay off the debt or ensure a return on investment.

Financial projections

Providing realistic forecasts about how your company will perform is a compelling part of any business plan.

In this section, include:

• Income statements
• Balance sheets
• Cash flow statements
• Capital budgets

Begin with quarterly or monthly projections for the first year, and then make annual projections for the next four years. If you’re uncertain how to produce these documents, a CPA who specializes in startups can help you plan your forecasts.

This section is for any additional information and can include:

• Personal credit history
• Résumé for yourself and other key people in your business
• Letters of reference
• Other legal documents

The items in an appendix are labeled with a letter. For example, your personal credit history can have the header “Appendix A” and a letter of reference from a former employer can be “Appendix B.”

A few more tips

A business plan includes all the steps outlined above. Here are a few more tips to make your business plan stand out:

• Take a step-by-step approach. 
• Highlight how many jobs your business will create. 
• Hire a ghostwriter or proofreader. 
• Ask a friend who isn’t familiar with your industry or product to read it over.

Your business plan won’t just help you launch your new company. It also serves as your roadmap for promoting and growing your small business after the launch. An up-to-date business plan can also make it easier to secure additional funding, purchase new equipment, or expand your offerings in the future.

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Business Plans & Professional Plans for Immigration

An immigration plan is your story

ProfVal's team of professional writers and experts will help you to communicate your professional narrative

When issuing an EB-1, EB-2 NIW, or E-2 Request for Evidence (RFE), it is common for the USCIS to request " a detailed description of the proposed endeavor ".  

In situations like this, you may need a customized professional plan or a business plan from ProfVal – and, in some cases, both.

Depending on the visa that you or the petitioner is applying for, your business plan or professional plan may need to focus on different areas like:  “why it is of national importance”, why a petitioner is extraordinarily qualified in the domain of the endeavor, or to clarify your investment/business ownership in a “bona fide enterprise”.

In support of hundreds of leading immigration law firms, ProfVal has reviewed and provided our services in response to thousands of RFEs (EB-1, EB-2 NIW, E-2). Our approach to professional and business plans is thus based on requirements commonly discussed by the USCIS, feedback from many of the world’s best immigration attorneys, and our own research.

Do you need a business or professional plan?

Business Plans

A business plan may be a better fit if you:

will start a business

will hire employees

will produce revenue that would enable us to make detailed financial projection

Professional Plans

A professional plan may be a better fit if you:

will not  start a business

will work for an established company or provide freelance or contract services as an individual

conduct research or pursue artistic endeavors

Blog posts related to business plans and professional plans

• Mar 30, 2023

What You Need to Know to Write a Business Plan for U.S. Immigration

Hey there, aspiring entrepreneurs and globe-trotters! As a startup expert and professional business plan writer, I've helped numerous individuals navigate the complexities of U.S. immigration by crafting compelling and comprehensive business plans. In this article, we'll explore the ins and outs of writing a business plan specifically tailored for U.S. immigration purposes. So, buckle up, and let's get started!

Key Highlights:

Understand the Purpose of Your Business Plan

Know the u.s. immigration requirements, craft a killer executive summary, describe your business and its structure, outline your market analysis, detail your marketing and sales strategy, explain your operations and management structure, showcase your team's expertise, develop a robust financial plan, address immigration-specific requirements, prepare a compelling appendix, edit, revise, and polish, embrace the journey.

First and foremost, your business plan is more than just a document for immigration purposes—it's your company's roadmap to success. A well-thought-out business plan demonstrates your commitment to your venture and outlines your vision, goals, and strategies for achieving them. U.S. immigration officers will scrutinize your plan, looking for a clear vision, attainable objectives, and a solid plan of action. Make sure your business plan showcases your passion and dedication to your business.

Before you start writing your business plan, familiarize yourself with the specific requirements for the U.S. immigration category you're applying for. Some of the most common categories include the E-2 Treaty Investor visa, the EB-5 Immigrant Investor Program, and the L-1 Intracompany Transferee visa. Each has its own eligibility criteria and conditions. Research the requirements of your chosen category to ensure your business plan addresses them.

Your executive summary is like the movie trailer for your business plan—it should be engaging, informative, and leave your audience wanting more. An effective executive summary should be concise, typically one to two pages, and provide an overview of your business, its goals, and how you plan to achieve them. It's the first thing immigration officers will read, so make sure it's impactful and leaves a lasting impression.

In this section, you'll provide detailed information about your business, including:

Business name, address, and contact information

Legal structure (e.g., sole proprietorship, partnership, LLC, or corporation)

Ownership information

Description of your products or services

Business history, if applicable

Current business status (e.g., startup, existing business, or expansion)

Keep it concise and informative, while still showing your passion for your business.

A solid market analysis demonstrates that you've done your homework and understand the U.S. market, competitors, and target customers. To create a compelling market analysis, be sure to:

Define your target market and customer segments

Analyze your competitors, their strengths and weaknesses, and your competitive advantages

Discuss market trends and how your business will capitalize on them

Provide data on your target market's size, demographics, and growth potential

Your marketing and sales strategy should show how you'll attract customers, make sales, and grow your business in the U.S. market. Include information on:

Your pricing strategy

Distribution channels

Advertising and promotion methods

Sales projections

Customer retention strategies

Online marketing efforts, including social media and content marketing

Here, you'll outline the day-to-day operations of your business and its management structure, covering:

Key personnel, their qualifications, and roles

Employee training and development programs

Facilities and equipment

Inventory management

Quality control measures

Supplier relationships

Immigration officers want to know that your team has the skills and experience necessary to succeed in the U.S. market . Showcase your team's expertise, including:

Backgrounds and qualifications of your founders and key team members

Relevant industry experience

Past successes and lessons learned from failures

How your team's skills complement each other and contribute to your business's success in the U.S.

A strong financial plan is critical for U.S. immigration purposes. You'll need to provide financial projections, including:

Profit and Loss statements (for at least three years)

Cash flow projections (for at least three years)

Balance sheets (for at least three years)

Breakeven analysis

A list of assumptions and explanations for your financial projections

If you're not a numbers person, consider enlisting the help of an accountant or financial advisor to ensure accuracy and credibility.

Depending on the immigration category you're applying for, you may need to address specific requirements in your business plan. For example:

E-2 visa: Demonstrate that your investment is substantial, your business is not marginal, and you have the funds to support yourself and your family.

EB-5 visa: Show that your investment will create at least ten full-time jobs for U.S. workers within two years.

L-1 visa: Prove that your business has a qualifying relationship with your current employer outside the U.S., and you will hold a managerial or executive role.

The appendix is your opportunity to provide additional information that supports your business plan. This might include:

Resumes of key personnel

Letters of intent from suppliers or customers

Licenses, permits, or patents

Detailed market research data

Product specifications or designs

Marketing materials

Organize your appendix so that it's easy for immigration officers to find and review the supporting documents.

A well-written business plan should be clear, concise, and free of errors. Take the time to edit and revise your plan, ensuring that it's easy to read and understand. Don't be afraid to seek feedback from mentors, colleagues, or even potential customers to help refine your plan.

Remember that your business plan is a living document that should evolve as your business grows and changes. Regularly review and update your plan to ensure it remains accurate and relevant.

Writing a business plan for U.S. immigration can be a challenging but rewarding experience. It forces you to think critically about your business, its goals, and its strategies. Embrace the process and enjoy the journey. After all, as Tim Ferris would say, "Life is not about finding yourself. Life is about creating yourself."

Writing a business plan for U.S. immigration may seem daunting, but with the right approach and attention to detail, you can create a persuasive and informative plan that will impress immigration officers. Keep in mind the specific requirements of the immigration category you're applying for, and make sure your plan addresses them.

By following these steps, you'll be well on your way to successfully navigating the U.S. immigration process and making your entrepreneurial dreams a reality. So, what are you waiting for? Start writing, and go conquer the world!

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• First Name *
• Last Name *
• Email Address *
• Country Code *
• Phone Number *
• How did you hear about us? * How did you hear about us? (Required) Immigration Attorney Friend Google Ads Google Search Webinar Tradeshow French Founders AILA FACC Consultant Real Estate Agent Accountant/CPA Business Broker LinkedIn Facebook BBB Other
• What is the attorney's name?
• What is the tradeshows name?
• What is the consultant name?
• What is the real estate agent name?
• What is the accountant/CPA name?
• What is the business broker name?
• Company Name
• Do you have a website? (Optional) Do you have a website? (Optional) Yes, I do. No, I don't.
• What is your website address? (Optional)
• Do you need help with branding/logo, website, or marketing services? (Optional) Would you like help building a website for your business? (Optional) Yes, please! No, thank you.
• When would you expect to need to start these services? (Optional) How soon would you like to be contacted about building a website? (Optional) ASAP! Once I start my business plan. After my business plan is finalized. After my visa is approved. I'll reach out when I'm ready.
• Other Industry
• How Do you Prefer To Be Contacted? * How Do you Prefer To Be Contacted? (Required) Phone Zoom Whatsapp Skype Wechat
• What Language Do You Prefer To Speak? (Optional) What Language Do You Prefer To Speak? (Optional) English Spanish Portuguese French Chinese Russian Other
• Other Language
• Visa Type? Visa Type? (Optional) E2 L1 EB2 NIW EB5 Direct EB-5 Regional Center H1B O1 EB1A EB1C Canada I am not sure
• Are you the Visa Applicant? Are you the Visa Applicant? (Optional) Yes, I am the visa applicant No, I'm not the visa applicant
• What is your relationship to the visa applicant? What is your relationship to the visa applicant? (Optional) Family Friend Attorney Other
• Other relationship
• Is this a New Application, RFE, Renewal or Denial? Is this a New Application, RFE, Renewal or Denial? (Optional) New Visa Application RFE Renewal Denial I don't know
• Do you have a visa application deadline? Do you have a visa application deadline? (Optional) Yes, I have an application deadline No, I don't have an application deadline
• By When? MM slash DD slash YYYY
• Details/Notes?
• Google Re-Captcaha
• Email This field is for validation purposes and should be left unchanged.
• Business Description
• Industry Analysis
• Market Analysis
• Marketing Plan
• Personnel Plan
• Financial Projections (5 years)

E2 Visa Business Plan Writing Details

If you’re planning on coming to the US to either purchase or create a new business venture , the E2 Visa , commonly known as an investor visa , this visa is for you.

At Joorney, we understand the importance of a professionally written immigration business plan. Business plans are written to help convince readers and approvers that your project will thrive and that you and your team are the most qualified to meet the business objectives outlined in the plan.

Each year we work with 1500+ clients that trust in our immigration services. We have a team of 30+ skilled specialists that can create custom-tailored business plans for you, making you one step closer to getting approved.

All of our business plans are written by a team that has expertise in over 120 industries and has worked with clients from 65+ different countries.

Do you need an Immigration Lawyer?

E2 Visa Business Plan Samples

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• Would you like help building a website for your business? (Optional) Would you like help building a website for your business? (Optional) Yes, please! No, thank you.
• I am....(Required) * I am....(Required) Applying For A Visa An Immigration Attorney A Start-Up An Established Business An M&A Firm A Business Broker Other
• Select A Business Stage (Optional) Select A Business Stage (Optional) Idea Pre-revenue Post-revenue I'm not sure
• What Is Your Average Deal Size (Optional) What Is Your Average Deal Size (Optional) Under $1M $1-10M $10-20M Over $20M
• What Service Are You Interested In? - ALL (Required) * What Service Are You Interested In? (Required) Immigration Business Plan SBA/Bank Loan Business Plan Franchise Business Plan Grant Business Plan Landlord Deck Market Research Marketing & Sales Plan Financial Model Investor Business Plan Pitch Deck Feasibility Study Idea Selection Capital Raise Strategic Business Plan Debt Financing Confidential Information Memorandum (CIM) Executive Summary Teaser Other
• What Service Are You Interested In? - Startup (Required) * What Service Are You Interested In? (Required) SBA/Bank Loan Business Plan Grant Business Plan Market Research Marketing & Sales Plan Financial Model Investor Business Plan Pitch Deck Feasibility Study Idea Selection Capital Raise Strategic Business Plan Debt Financing Executive Summary Teaser
• What Service Are You Interested In? - M&A Advisor & Business Broker (Required) * What Service Are You Interested In? (Required) Confidential Information Memorandum (CIM) Executive Summary Teaser
• What Service Are You Interested In? - Established Business What Service Are You Interested In? (Required) SBA/Bank Loan Business Plan Franchise Business Plan Grant Business Plan Landlord Deck Market Research Marketing & Sales Plan Financial Model Investor Business Plan Pitch Deck Feasibility Study Idea Selection Capital Raise Strategic Business Plan Debt Financing Executive Summary Teaser
• Other Service
• Visa Type? * What Immigration Business Plan Visa Type Do You Need? (Required) E2 L1 EB2 NIW EB5 Direct EB-5 Regional Center H1B O1 EB1A EB1C Canada I am not sure
• Do you have a deadline? * Do you have a visa application deadline? (Optional) Yes, I have a deadline No, I don't have a deadline
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FREE 9+ Immigration Business Plan Samples in PDF | MS Word

One of the crucial goals that you may want to achieve for your consultancy business or any business is to expand it to a different country, which is a great way to increase your market share. However, if you intend to extend your business operations to a foreign country, you will have to comply with the particular requirements for that specific country, such as E-2 Visa, L-1 Visa, and EB-5 Visa. To obtain one, you need to develop an immigration  business plan . In this article, we will discuss more of it. We also included a set of templates and examples that you can use as a reference if you are planning to develop this type of document.

Immigration Business Plan

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An Immigration Business Plan is a business plan that the immigration authorities require for the business people to operate in a foreign country, such as Canada, along with the residency requirements and other legal documents.

Additionally, it is the only way to communicate with the authorities about your business goals. Therefore, if you decide to operate your business in another country, you have to make sure that this  business proposal  follows the United States Citizenship guidelines and Immigration Services(USCIS) and Visa standards. By adhering to these standards, you will get a high chance of getting the approval to proceed.

If you are planning to expand the operations of your business to Canada or other countries, you have to make sure to include all the necessary details. Depending on what type of investor Visa you are going to apply for, the number of pages may differ. Nevertheless, regardless of which one you choose, it should include items, such as executive summary, business overview, employee hiring plan,  market analysis , competition overview, marketing strategy, industry analysis, job descriptions, and  organizational chart . It should also include a 5-year projection of profit and loss statement and balance sheet projection.

In creating a business plan, you have to determine the purpose of obtaining this type of document. By doing so, you can focus your business plan writing in a way that will compel its target audience. This time, your target audience is the immigration authorities. Thus, you have to design it in a way that will convince these particular people. Below are the templates and examples that you can use as your guideline in creating one.

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Obtaining the approval of the immigration authorities can be challenging. Thus, it is crucial to create your immigration business plan strategically. To do it, adhere to the following best practices

Creating a good immigration business plan may take a few weeks. Thus, it is crucial to start doing it as soon as you can. Also, the immigration authorities may require you to submit additional information. By submitting your proposal ahead of time, you will have more time to take further requests from them. Creating a  timeline  may help you budget your time effectively.

As we have mentioned earlier, your business plan is your only chance to communicate with the immigration authorities about your business. Thus, you have to ensure that you are doing it correctly. However, creating this type of document can be tough. Therefore, it is essential to ask for help if necessary, to make sure that you will get the approval to operate your business in the preferred foreign country. Hiring a third party, such as the JDC consultancy, to assist you with the process, can be a great move as well. By employing a third party company’s assistance, you can save your time and effort since they know the ins and outs of the immigration process. Additionally, they can also help you increase your chance of getting approved.

Due to the numerous items that the authorities require, there are possibilities that you will unintentionally miss out on a process or a document that you have to comply with. As a result, they will delay the process so that you can submit the missing materials. The problem is the entire approval process takes time, and missing a document will unnecessarily extend the time requires to accomplish this process. Thus, it is vital to ensure that you have all the items that they need before submitting it. Creating a  checklist  may help you prevent these misses.

Your goal of creating an immigration plan is to convince the immigration authorities to allow you to operate in a particular foreign country. However, if you confuse them or if they do not understand your business plan, you will lose the chance of getting approved. Thus, it is essential to make it clear and concise. Take time to organize and double-check your work. Be conscious of the grammar and spelling of the contents of your proposal.

Now that you reached the end part of this article, you should have learned the essential points in creating an immigration business plan. However, you should know that getting approved to operate your business to another country is just a step to get a chance of extending your market. In  starting a business overseas , you still need to win the trust of the people in that country by conversing with the locals and understanding their culture. You may also have to learn the ins and outs of that specific country pertaining to your business operation.

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Immigration Business Plans

• First Name *
• Last Name *
• Email Address *
• Country Code *
• Phone Number *
• Are you the Applicant? * Are you the Applicant? (Required) Yes No
• Do you have an immigration professional (lawyer or consultant)? * Do you have an immigration professional (lawyer or consultant)? (Required) Yes No
• What is the name of the immigration professional?
• Would you like to be referred to one? Would you like to be referred to one? (Optional) Yes No
• Are you an immigration professional (lawyer or consultant)? * Are you an immigration professional (lawyer or consultant)? (Required) Yes No
• What is your relation to the applicant?
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• What program are you applying to? * What program are you applying to? (Required) SUV - Start-Up Visa Program Self-Employed Person Program Owner Operator LMIA ICT Intra-Company Transferee Exemption C12 Entrepreneur Exemption C11 Trade Agreements/NAFTA Significant Benefit Exemption C10 Provincial Nominee Programs – Business Plans BCPNP - British Columbia Regional Pilot Business Concept Development (British Columbia; Manitoba; New Brunswick; Ontario) Business Idea Selection Quebec Entrepreneur - Stream 1 Quebec Entrepreneur - Stream 2 Basic Preliminary Market Research Premium Preliminary Market Research I don't know yet
• Which PNP Program are you applying for? * Which PNP Program are you applying for? Alberta Immigrant AINP British Columbia BC PNP British Columbia BC PNP – Regional Pilot Manitoba MPNP New Brunswick NBPNP Nova Scotia NSNP Northwest Territories NTNP Ontario Immigrant OINP Prince Edward Island PEI PNP Saskatchewan Immigrant SINP British Columbia Business Concept Ontario Business Concept Manitoba Business Concept New Brunswick Business Concept Yukon Business YBNP
• Do you know which business you'll be applying with? * Do you know which business you'll be applying with? (Required) Yes Yes, but I don't know about the Canadian Market No
• What community are you applying for? *
• What priority sector will you be applying with? *
• Have you been invited to apply * Have you been invited to apply (Required) Yes No
• What is the unique idea you will be applying with?
• Have you contacted a designated institution? * Have you contacted a designated institution? (Required) Yes No
• Do you currently work on a similar business in your home country? Do you currently work on a similar business in your home country? (Optional) Yes No
• Are you an artist or an athlete? * Are you an artist or an athlete? (Required) Yes No
• What is your main activity?
• What program is your client applying to? * What program is your client applying to? (Required) SUV - Start-Up Visa Program Self-Employed Person Program Owner Operator LMIA ICT Intra-Company Transferee Exemption C12 Entrepreneur Exemption C11 Significant Benefit Exemption C10 Provincial Nominee Programs – Business Plans BCPNP - British Columbia Regional Pilot Business Concept Development (British Columbia; Manitoba; New Brunswick; Ontario) Business Idea Selection Quebec Entrepreneur - Stream 1 Quebec Entrepreneur - Stream 2 Basic Preliminary Market Research Premium Preliminary Market Research I don't know yet
• Do you know which business your client will be applying with? * Do you know which business your client will be applying with? (Required) Yes Yes, but he doesn't know about the Canadian Market No
• What community is your client applying for? *
• What priority sector will your client be applying with? *
• Has your client been invited to apply * Has your client been invited to apply (Required) Yes No
• What is the unique idea your client will be applying with?
• Has your client contacted a designated institution? * Has your client contacted a designated institution? (Required) Yes No
• Does your client currently work on a similar business in his/her home country? Does your client currently work on a similar business in his/her home country? (Optional) Yes No
• Is your client an artist or an athlete? * Is your client an artist or an athlete? (Required) Yes No
• What is your client's main activity?
• What business?
• Do you have a website? (Optional) Do you have a website? (Optional) Yes, I do. No, I don't.
• What is your website address? (Optional)
• Do you need help with branding/logo, website, or marketing services? (Optional) Would you like help building a website for your business? (Optional) Yes, please! No, thank you.
• When would you expect to need to start these services? (Optional) How soon would you like to be contacted about building a website? (Optional) ASAP! Once I start my business plan. After my business plan is finalized. After my visa is approved. I'll reach out when I'm ready.
• How did you hear about us? * How did you hear about us? (Required) Immigration Lawyer Immigration Consultant Friend Google Ad Google Search Webinar Tradeshow CAPIC CBA Accountant/CPA Business Broker LinkedIn Facebook Other
• What is the lawyer's name?
• What is the consultant's name?
• What tradeshow?
• What is the accountant/CPA's name?
• What is the business broker's name?
• Do you know where you're going to be located Do you know where you're going to be located (Optional) Yes No
• Do you know where your client is going to be located Do you know where your client is going to be located (Optional) Yes No
• Other Industry
• When are you planning to submit the Expression of Interest or application? When are you planning to submit the Expression of Interest or application? (Optional) Immediately 6 months 6 to 12 months more than a year
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Immigration Business Plan Samples

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Disclaimer Joorney Business Plans Canada Inc. is not a law firm nor an immigration consulting firm and all information provided in this document should not be considered as legal advice or any advice or recommendation on any immigration application program. All information provided in this document should be verified by a licensed or certified immigration professional before the reader can act on this information. As such, it is understood that Joorney Business Plans Canada Inc. shall not be liable for any loss or damage of whatever nature (direct, indirect, consequential, or other) whether arising in contract, tort, or otherwise, which may arise as a result of your use of (or inability to use) this document, or from your use of (or failure to use) the information on this document.

in the Press:

• Immigration
• Testimonials
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• Premium Market Research
• Joorney Digital
• Partner Program
• Joorney Blog
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We Offer Services. Built On Trust

1-844 (829-8639) CALL US

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Canada 1200 McGill College Avenue Suite 1100, Montreal, QC, H3B4G7

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Immigration | Commercial | Start-Up Advisory | M&A Advisory |

Copyright © 2024 Joorney. All rights reserved. | Privacy Policy

• How did you hear about us? * How did you hear about us? (Required) Immigration Attorney Friend Google Ads Google Search Webinar Tradeshow French Founders AILA FACC Consultant Real Estate Agent Accountant/CPA Business Broker LinkedIn Facebook BBB Other
• What is the attorney's name?
• What is the tradeshows name?
• What is the consultant name?
• What is the real estate agent name?
• What is the accountant/CPA name?
• What is the business broker name?
• Company Name
• Do you have a website? Do you have a website? (Optional) Yes, I do. No, I don't.
• Do you need help with branding/logo, website, or marketing services? Would you like help building a website for your business? (Optional) Yes, please! No, thank you.
• How Do you Prefer To Be Contacted? * How Do you Prefer To Be Contacted? (Required) Phone Email Whatsapp Skype Wechat
• What Language Do You Prefer To Speak? (Optional) What Language Do You Prefer To Speak? (Optional) English Spanish Portuguese French Chinese Russian Other
• Other Language
• I am....(Required) * I am....(Required) Applying For A Visa An Immigration Attorney A Start-Up An Established Business An M&A Firm A Business Broker Other
• Select A Business Stage (Optional) Select A Business Stage (Optional) Idea Pre-revenue Post-revenue I'm not sure
• What Is Your Average Deal Size (Optional) What Is Your Average Deal Size (Optional) Under $1M $1-10M $10-20M Over $20M
• What Service Are You Interested In? - ALL (Required) * What Service Are You Interested In? (Required) Immigration Business Plan SBA/Bank Loan Business Plan Franchise Business Plan Grant Business Plan Landlord Deck Market Research Marketing & Sales Plan Financial Model Investor Business Plan Pitch Deck Feasibility Study Idea Selection Capital Raise Strategic Business Plan Debt Financing Confidential Information Memorandum (CIM) Executive Summary Teaser Other
• What Service Are You Interested In? - Startup (Required) * What Service Are You Interested In? (Required) SBA/Bank Loan Business Plan Grant Business Plan Market Research Marketing & Sales Plan Financial Model Investor Business Plan Pitch Deck Feasibility Study Idea Selection Capital Raise Strategic Business Plan Debt Financing Executive Summary Teaser
• What Service Are You Interested In? - M&A Advisor & Business Broker (Required) * What Service Are You Interested In? (Required) Confidential Information Memorandum (CIM) Executive Summary Teaser
• What Service Are You Interested In? - Established Business What Service Are You Interested In? (Required) SBA/Bank Loan Business Plan Franchise Business Plan Grant Business Plan Landlord Deck Market Research Marketing & Sales Plan Financial Model Investor Business Plan Pitch Deck Feasibility Study Idea Selection Capital Raise Strategic Business Plan Debt Financing Executive Summary Teaser
• Other Service
• Visa Type? * What Immigration Business Plan Visa Type Do You Need? (Required) E2 L1 EB2 NIW EB5 Direct EB-5 Regional Center H1B O1 EB1A EB1C Canada I am not sure
• Are you the Visa Applicant? Are you the Visa Applicant? (Optional) Yes, I am the visa applicant No, I'm not the visa applicant
• What is your relationship to the visa applicant? What is your relationship to the visa applicant? (Optional) Family Friend Attorney Other
• Other relationship
• Is this a New Application, RFE, Renewal or Denial? Is this a New Application, RFE, Renewal or Denial? (Optional) New Visa Application RFE Renewal Denial I don't know
• Do you have a deadline? * Do you have a visa application deadline? (Optional) Yes, I have a deadline No, I don't have a deadline
• By When? MM slash DD slash YYYY
• Details/Notes?
• Comments This field is for validation purposes and should be left unchanged.

Compare U.S. green card paths

A comprehensive eb-2 niw business plan sample and guide.

By Jemima Owen-Jones

Wondering how to self-petition for an EB-2 visa as a business owner? Check our EB-2 NIW business plan sample with a detailed guide to each section.

The EB-2 NIW allows you to self-petition for a United States visa without a sponsor or labor certification. Writing a compelling business plan is a crucial part of the application process. It gives you the opportunity to prove to USCIS that your work is of national interest and substantial benefit.

Read our EB-2 NIW business plan sample to understand what sections to include and how to position yourself. We also include some examples of what to write for inspiration.

What is an EB-2 NIW business plan?

The EB-2 NIW business plan is a document foreign entrepreneurs can use to support their self-petition for an employment-based visa . Although the plan isn’t a formal part of the visa application process, USCIS officials often request it.

Applicants apply for the national interest waiver (NIW) to skip the lengthy process for employment-based visas. Usually, the employment-based second preference visa (EB-2) requires a job offer and legal labor certification. Often, foreign nationals end up waiting over a year to finalize these arrangements.

The importance of an EB-2 NIW business plan

Writing a business plan helps to convince immigration officials that you meet their three requirements , otherwise known as the ‘matter of dhanasar.’ You can prove that:

• Your venture holds substantial merit and national significance
• Your business is likely to succeed
• You and the country would benefit from expediting the visa

If your NIW petition is successful, the United States Citizenship and Immigration Services (USCIS) will waive the visa requirements for a job offer and permanent labor certification. You can get your visa upfront and enter the country without a wait.

Like a traditional business plan, this document should provide a detailed description of your company, your mission and objectives, and your strategy. You may think of it as pitching yourself to the U.S. to secure their investment.

Immigration business plans can range from launching a new product to pioneering research and opening a franchise. The most successful applicants don’t necessarily have the most innovative ideas but can prove they’ll have a positive impact on the country.

What to include in an EB-2 NIW business plan

NIW visa business plans vary between applicants. The size and format of the document depend on the complexity of your proposal and the types of information you need to include. However, here’s a breakdown of sections every EB-2 NIW business plan needs, alongside some templates:

Executive summary

Outline your proposed endeavor and explain why it’s in the interest of the United States. Be clear and brief to help the official quickly grasp the core of your proposal. If your

Example: This plan showcases my exceptional ability in [field]. With a [qualification] in [area of study] and [number] years of experience in [industry], I’ve become one of the leading experts in my field. My work in [field] has the potential to revolutionize [specific industry], leading to significant advancements in [specific technology or field] that are crucial to the United States' leadership in the global market.

Applicant’s background

Discuss your work experience, qualifications, and achievements. You can summarize your history but go into further detail in subsequent sections. You should provide evidence such as degree certificates and professional references for all your claims.

Everything you include should emphasize why you’re best suited to lead your venture. You want to rule out the possibility that a current American citizen or another applicant could be a better fit for the role.

For example, you might have a degree in sustainable agriculture in a country with farming techniques not yet prevalent in North America. You’d be uniquely qualified to introduce these practices to the U.S. and help them increase their agricultural yield.

Example: My qualifications, including [list credentials], uniquely position me to drive the success of this venture. I also have over [number] of experience working for [company name], a market leader in [field] in [home country]. During that time, I won [list achievements] for contributing to [industry]. I could use this expertise to further [area of research or development] in the United States and improve [area of U.S. society or economy].

Business analysis

Give a detailed description of your current business or professional endeavors, including your:

• Role and responsibilities
• Mission and objectives
• Description and scope of services
• Target market
• Resources and equipment used
• Achievements to date

You want to demonstrate that you’ve got a thorough understanding of your business, the industry, and the global market. Immigration officers must see that you have the expertise to implement your plan.

Support your analysis with research and reports to substantiate your claims. If you’ve run a similar business in your home country, you could present your financial records. You could also use employee surveys and customer feedback forms as qualitative data.

The immigration official may also need to see that your business is compliant. Look for evidence that you meet international guidelines and laws. For example, you could include patents for new technology or the results of audits.

Example: I serve as the [position] of a fast-growing [field] business in [home country]. Within the next [number] years, we’re poised to [list objectives] with our high-quality [product or service]. The company has recently invested in [processes, resources, or equipment] to further our success. Now we are the leading [achievement] in [area] and have [percentage] of the market.

Market analysis

Describe the current state of your industry. Ideally, you’ll demonstrate there’s either a national or global demand for your business.

Some common examples include a shortage of a specific product or service or an emerging need. For instance, as companies move online, cyber security has become more of a concern. Applicants who can demonstrate they’ve got innovative software solutions to protect U.S.-based servers could be front-runners for EB-2 visas.

Present extensive, current market data to support your analysis. The immigration official may not know about the industry, and they’ll need proof of the demand.

Going back to the example about cybersecurity, you could present statistics about how online data breaches are increasing. You could also include information about the cost to U.S. companies and the increase in hiring for in-house cybersecurity experts.

Ensure your information is recent, as the market fluctuates constantly. The cut-off point for research materials depends on your exact industry. In fast-changing sectors like technology and commerce, information could be outdated within months.

Example: I’ve extensively researched [industry] using [list resources]. The market for [ product/service] is rapidly growing, with a projected annual growth rate of [percentage], indicating the strong demand for such [products/service]. My business can fill this demand by [list projects].

Social and economic impact

Your market analysis shows how your business could tick a box. In this section, you’ll go a step further by discussing the positive contributions you could make to the United States. You should cover:

• Tax payments: Give your projected revenue alongside how you’ll sustain or even grow your income. The more money you make, the more you’ll contribute to the country in taxes
• Economic growth: Show how your business could have a knock-on effect on other organizations. If they earn more money, they’ll also end up paying more tax
• Job creation: List the roles you’ll hire for within the United States. You’ll demonstrate how you’re creating job opportunities for U.S. citizens, reducing unemployment, and alleviating the burden on taxpayers
• Community impact: Discuss how you’ll have a social impact on U.S. citizens. That might be by hiring underprivileged groups, providing a service for vulnerable people, or improving impoverished areas
• Likelihood to succeed: Calculate the probability that your venture will have the intended results. You can provide additional support for your claim through similar case studies and historical trends and patterns

Compare what you could achieve with potential competitors on the market. You can prove how you’d provide more jobs or encourage economic growth in your sector. For example, a business could show how they’ll rely less on imported goods than competitors and thus support local U.S. suppliers.

Example: My business is expected to create [number] jobs for U.S. workers within the first [number] years of operation. As you can see from the financial projections above, my revenue will hit [number] by the end of [quarter] in [year].

National interest waiver

Discuss how the U.S. would benefit from not only allowing you into the country but also waiving the EB-2 visa requirements. You need to convince USCIS that your work is of such national importance that they should expedite your entry into the country.

In many cases, you can state that you’ll be addressing an immediate need. You could include data on how the issue will deteriorate and affect the country if you don’t take action soon. One example is how a shortage of the renewable technology your business provides will lead to escalating utility bills and more energy poverty.

It could also be a matter of strategic timing. Other countries may be on the verge of seizing global dominance over your industry. The U.S. could need to move quickly to outdo them and position themselves as market leaders.

Timing could also affect applicants in research and development. You may only have a small window when you can carry out your work in fields like technology, politics, and the environment. For instance, natural events like comets or El Nino only occur periodically.

Conclude this section with a summary of your overall plan and how you’ve proven you met the three requirements for the national internet waiver.

Example: The U.S. stands at a pivotal juncture concerning [industry], where timing is paramount. As [issue] advances, the need for my [product/service] increases. We need to launch [product/service] by [time] to see [percentage] increase in [issue]. If the launch is just one year later, that figure drops to [percentage].

Supporting documents

You should provide the following documents alongside your NIW petition:

• Your passport
• Any degree certificates
• A transcript of your academic record
• A minimum of three professional references

Alongside this paperwork, you need evidence of three of the following to show you have exceptional ability in your field:

• An advanced degree, such as a Master’s degree or your country’s equivalent
• Ten years of experience in your industry
• A license to practice your profession
• Evidence that you’ve received a salary for your work
• Membership in a professional association
• Awards or recognitions for your achievements

While you may need other documents to substantiate your plan’s claims, these aren’t a mandatory part of the visa process.

Key points to consider

There are some common pitfalls to avoid when writing an EB-2 NIW business plan. You can increase your chances of immediate approval by identifying them and proactively addressing them.

• Tailor your submission to the requirements : Ensure every aspect of your plan focuses on proving you meet the three main visa criteria
• Use reliable sources for research : You’ll appear more professional and knowledgeable if you use original, reputable sites, journals, and databases to support your plan
• Avoid treating your plan like a biography : Many sections may focus on your background, but the immigration officer will only be interested in how your experience makes you a good candidate. Prioritize facts over anecdotal evidence
• Spare no details : If you don’t provide a comprehensive business plan, the officer may ask for extra information and delay your application. You also only have one chance to make a response to this request for information (RFE)
• Get a proofreader : Officials won’t judge you on your writing or language proficiency. However, getting someone to error check and make revisions can make you look more professional
• Outsource to experts where necessary : USCIS won’t penalize you for getting help with your proposal. You can hire researchers, graphic designers, and even business plan writers, provided the ideas are your own

It’s highly recommended to consult with an immigration attorney for the entire EB-2 NIW process. They can provide specialist guidance and ensure your plan aligns with USCIS expectations.

Create a visa business plan that stands out

Writing a compelling EB-2 NIW plan requires a lot of time, energy, and resources. However, it’s worthwhile to convince US immigration to waive the lengthy labor certification process and grant you immediate visa approval.

To help you draft the plan, seek expert legal advice from services like LegalPad, specializing in the EB-2 NIW process. They can help you tailor your document to the USCIS guidelines and prove you meet the requirements.

Contact our team to see how we could streamline your EB-2 NIW visa process.

About the author:

Jemima Owen-Jones

Jemima helps international startups and their teams navigate the work visa process so they can get approved fast and focus on what they do best.

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Writing the Company Description of Immigration Business Plan

• Ismael Fernández
• January 9, 2018

The business description section of your business plan should give the reader an overview of your proposed business, including the industry, purpose, operations, staffing, history and other information that will provide the agency with an interesting overview of your business. 

In this section, the reader needs to get a handle of your business concept, model and likelihood of success. 

Since your business plan is for immigration purposes, consider the perspective of immigration officers. They won’t know your team, facilities, or legal structure yet—you want to fill in the blanks for them in a polished and organized way. Company description will be the ‘elevator pitch’ section of your business plan.  So present your company like it is well poised to accept their visa approval and hit the ground running. This section should answer the questions who you are, what you do and why you do it. Make sure that it is short as possible as the other portions of the plan will contain the nitty gritty details of your proposal. You can use this portion to point the immigration to the relevant sections, if they are interested to know more about a particular aspect of your business. 

Here are the details that MUST be included in this section:

• Company name  – What is the name of your business as registered in the official documents?
• Business structure  – Sole proprietorship, LLC, partnership or corporation? Your business structure is going to be important data to include. Who owns what percentage of your business? The immigration and investors will want this information to be clearly spelled out.
• Ownership/ Management  – Since you are presenting to the immigration or to investors, this is critical data. Who are the leaders in your company?Who will own and manage the business in the U.S.? What qualifies them for their positions and inspires confidence? Work experience, past successes, MBAs, and other degrees can be referenced for each person. You want to showcase everyone in their best light, remembering that the immigration and investors judge people first and ideas second.
• Location  – Where is the company headquartered? Discuss the circumstances of your use of any space mentioned in this section. Include whether you own or lease, and what the pertinent terms of that lease are if you have one. Discuss what the long-term plan is for any space you have, or what your needs will be for a future facility. If you have a home office, you can include that here as well.
• Company history  – When was the business started, what was the inspiration behind it, what need does your company fulfill? If you are an existing business seeking funding for expansion or a new project, the company history section is going to be pretty significant. You’ll want to show  that you have a strong track record of successful projects, weathering the tough times, and making sound business decisions. Who did you decide to partner with? Have you launched new products over time? Made improvements on facilities or services? Streamlined operations? If your business is a start up, you won’t have a company history per se, but you could use the company history section to give a concise description of how you decided to start your venture. What was the “light bulb” moment? Who else was involved?
• Mission Statement – What is the purpose of your company? Your mission statement should reflect every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community.
• Products / services and Target Market  – What do you sell? To whom are you selling it to? You may overlook some fundamental elements when describing your products and services because it’s so common to you but do remember,  you should be the expert in the industry.  The basics may not be as clear to the immigration or to your potential investor. Assume they have little to no understanding of your industry and product or service.
• Competitive Advantages  – This section should describe the logic of why you will succeed, how you differ, or what you are doing better than the competition. To define the competitive advantage, try to answer why people will want to do business with you.
• Objectives  – This is not to be confused with the company’s mission, vision or values, which are not useful as strategic goals. Your objective must be specific, measurable and time bound. It must also be a single goal (that is, growth or profitability), although subordinate goals may follow from the strategic objective. To formulate your objective, show the immigration or the investors your plans in the immediate future.
• Vision statement  – How do you envision the future of the company? It’s also a good opportunity, if you haven’t done so already, to evaluate and put to in your business plan some of the more intangible facets of your business principles, ideals, and cultural philosophies that will allow the immigration and investors to better grasp your own corporate identity.  

The whole point of submitting an immigration-compliant business plan is to convince the office that your venture will be beneficial for the economy of a particular U.S. location. Take this opportunity to “sell” your business to these US authorities. Don’t be afraid to share your enthusiasm. Excitement usually draws the reader in, but be careful not to get too carried away. Make them look forward to reading the rest of the plan.

Writing style is as important as content. Make sure to have someone (preferably, a professional editor) proofread your business plan. Allot time to read and re-read your document. Take out redundant and duplicate information. Watch out for grammatical errors & typos. A professional tone should be used all-throughout but it should not hinder you in conveying your passion for your business. Generally speaking, these last few tips apply beyond the company description section of your plan.

To sum up, make sure the person reading the company description will be able to get what you’re company is all about. Let your business plan present you and your business in the best light. Show the immigration officer why you’re worth the business investor visa.

If you feel overwhelmed at any stage of your business plan-writing, we encourage you to take advantage of our  FREE, non-obligatory consultation . We are experts in the Immigration Business Plan industry. We have written numerous successful business plans specifically for those targeted toward immigrant investment visa applications. 

Welcome to Greengate Consulting, it’s great to see you here.

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How to Write an Immigration Consulting Business Plan (Canada)

When it comes to the “go to” country for migrants, Canada will definitely sit amongst the top countries. Available statistics show that between 2017 and 2018, net immigration accounted for 80 percent of Canada’s population increase, with the remaining 20 percent accounted for through natural increase. Canada’s population growth between 2018 and 2019, at 1.4 percent, was the highest rate of growth among G7 nations.

So my advice before I proceed with this business plan template is that, if you are a lawyer or someone who has background in immigration matters, and you intend starting a business, then you should consider starting an immigration consulting firm.

There are many migrants who are trapped simply because they don’t know who to talk to when they have challenges with immigration issues, that is why it is important to set up your own immigration consulting service. Your responsibilities as an immigration consultant or attorney resolves around helping your clients handle their immigration concerns, helping them become a citizen of Canada, defending your clients who have deportation cases with the government, etc.

You can also help them obtain work permits and equally start a business and handle any other immigration related issues. Interestingly, starting an immigration consulting firm is not too expensive except for the money required to rent and furnish an office space, secure your permits and licenses amongst others.

Running this type of business requires that you should be trained as a lawyer and it is indeed a very lucrative business in Canada because of the inflow of migrants. If you are truly convinced that starting an immigration consulting firm in Canada is the right business for you to do, then you need to write a business plan.

The essence of writing a business plan before starting any business is for you to have a roadmap of how you want to setup, manage and expand the business. So, ensure that you consider all the factors involved in the business when preparing your business plan. Below is a sample immigration consulting business plan template that will help you successfully write yours.

A Sample Immigration Consulting Business Plan Template

1. industry overview.

Players in the immigration consulting  industry offer services relating to the legal status of individuals, including permanent residency and visa services. These services include submitting visa applications, providing visa advice, preparing for and representing before a court of review authority in relation to visa applications and related matters.

Immigration lawyers and attorneys who are major players in this industry assist individuals in obtaining visas and gaining Canadian citizenship, defend their rights, navigate issues of illegal immigration and assist businesses in understanding immigration issues in a global marketplace.

In spite of high levels of immigration in Canada, the growth experienced in the industry was stifled due to falling per capita disposable income and corporate profit, causing individuals and corporations to find alternatives to industry services. Nevertheless, revenue is expected to rise as post – recessionary conditions benefit corporate profit and stricter federal and state immigration laws are implemented.

The Immigration Consulting Firms cum Immigration Lawyers & Attorneys Industry is indeed a large industry and pretty much active in Canada. Statistics has it that the CBA Section has approximately 1,000 members practicing all areas of immigration law.

Their members deliver professional advice and representation in the Canadian immigration system to thousands of clients in Canada and abroad. The industry is projected to grow going forward and it is important to state that there are no establishment in this industry that has a lion market share.

One thing is certain about starting an immigration consulting firm in Canada , if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always individuals, and corporate organization who need to hire your services from time to time.

2. Executive Summary

Sharon Greene® Immigration Consulting, LLP is a registered and licensed immigration consulting firm that will be based in 32 Victoria Street Toronto – Ontario, Canada. The firm will handle all aspects of immigration related services; such as assisting individuals in obtaining visas and gaining Canadian citizenship, defending the rights of immigrants, navigating the issues of illegal immigration and assisting businesses in understanding immigration issues in a global marketplace.

We are aware that to run a standard immigration consulting firm can be demanding which is why we are well trained, certified and equipped to perform. Sharon Greene® Immigration Consulting, LLP is a client – focused and result driven immigration consulting firm that provides broad – based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a standard and professional immigration consulting service to all to our clients at the national and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they hire our services.

At Sharon Greene® Immigration Consulting, LLP, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the immigration consulting industry.

Sharon Greene® Immigration Consulting, LLP will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. Our plan is to position the business to become the leading brand in the immigration consulting industry in the whole of Toronto – Ontario, Canada, and also to be amongst the top 20 immigration consulting firms in Canada within the first 10 years of operation.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are confident that Toronto – Ontario Province is the right place to launch our business. Sharon Greene® Immigration Consulting, LLP is founded by Sharon Melvin and Nick Greene, her business partner for many years.

The organization will be managed by both of them since they have adequate working experience to manage such business. Johnson Brownstone has over 5 years’ experience working at various capacities within the immigration consulting industry in Canada. Sharon Melvin and Nick Greene are Immigration Attorneys.

3. Our Services Offering

Sharon Greene® Immigration Consulting, LLP is going to offer varieties of services within the scope of the immigration consulting industry in Canada. Our intention of starting our immigration consulting firm is to favorably compete with leading players in the industry both in Canada and in the world at large.

We are prepared to make profits from the industry and we will do all that is permitted by the law in Canada to achieve our business goals. Our business offerings are listed below;

• Provide legal advice about the ability to reside in Canada and country of their choice
• Collect and submit appropriate documentation to prove a case
• Obtain the type of documentation needed to legally reside within the country
• Obtain immediate access to citizenship in emergency situations
• Represent our clients in court
• Assist with citizenship tests
• Defend a person’s case to prevent him or her from being deported
• Handle family-sponsored immigrants, employment-based immigrant visas, Diversity programs, Refugees and Asylees and other categories.

4. Our Mission and Vision Statement

• Our vision is to build an immigration consulting brand that will become the number one choice for both individual and corporate clients in the whole of Toronto – Ontario Province.
• Our mission is to position our immigration consulting firm to become the leading brand in the immigration consulting industry in the whole of Toronto – Ontario Province.
• We are committed to providing truthful, honest, competent and result-oriented service through advising and representing our clients in Canada and overseas in a wide range of immigration matters, which focuses on providing support, building dependable relationships and promoting success.

Our Business Structure

Normally we would have settled for two or three full-time staff members, but as part of our plan to build a standard immigration consulting firm in Toronto – Ontario Province, we have perfected plans to get it right from the beginning which is why we are going to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our organization.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Immigration Lawyers/Attorneys and Consultants

Admin and HR Manager

Marketing and Sales Executive

• Customer Care Executive/Front Desk Officer

5. Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Immigration Attorneys/Lawyers and Consultants

• Provide legal advice about the ability to reside in Canada
• Help obtain the type of documentation needed to legally reside within the country
• Assist our clients with citizenship tests
• Handle family-sponsored immigrants, employment-based immigrant visas, Diversity programs, Refugees and Asylees and other categories
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Design job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily office activities.
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of the business
• Writing winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, market surveys and feasibility studies for the organization
• Responsible for supervising implementation, advocate for the customer’s immigration needs, and communicate with clients
• Document all customer contact and information
• Represent the organization in strategic meetings
• Help increase sales and growth for the organization
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Create reports from the information concerning the financial transactions recorded by the bookkeeper
• Prepare the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
• Provides management with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the organization

Client Service Executive/Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the organization’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels / documents for the organization
• Distribute mails in the organization
• Handles any other duties as assigned the manager

6. SWOT Analysis

Sharon Greene® Immigration Consulting, LLP engaged the services of a professional in the area of business consulting and structuring to assist the firm in building a well – structured immigration consulting firm that can favorably compete in the highly competitive immigration consulting industry in Canada.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Sharon Greene® Immigration Consulting, LLP. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Sharon Greene® Immigration Consulting, LLP;

Our core strength lies in the power of our team; our workforce. We have a team of highly qualified immigration attorneys and support staff members that can go all the way to give our clients value for their money; a team that is trained, qualified and equipped to pay attention to details and to deliver excellent immigration consulting services. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new immigration consulting firm, it might take some time for our organization to break into the market and gain acceptance especially from big corporate clients in the already saturated industry in Toronto – Ontario; that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

• Opportunities

The opportunities that exist in this industry is massive and the reason is not far-fetched. Canada is in the process of carrying out a managed, staged increase in its immigration levels that will see more than one million newcomers welcomed over three years in 2019, 2020 and 2022.

The Liberal government established 300,000 immigrants per year as the ‘new normal’ since coming to power in 2015. We are ready to take advantage of any opportunities that come our way.

Some of the threats that we are likely going to face as an immigration consulting firm operating in Canada are unfavorable government policies that may affect the inflow of immigrants to Canada, the arrival of a competitor within our location of operation and global economic downturn which usually affects purchasing/spending power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The immigration consulting industry in Canada is indeed very large. It is one industry that works for individuals and corporate organizations. The big catch in this industry is the fact that loads of people will give up anything to migrate and become legal citizens of Canada or to visit, study and do business in Canada. This is the chief reason why the immigration consulting industry is thriving in Canada

It is a bit challenging for new entrants to come into this industry, the primary barrier to entry is the stiff registration requirements applicable in most countries not just Canada. As a matter of fact, immigration consulting firms must comply with local licensing criteria set out by registration boards and professional associations.

This usually requires applicants to hold an accredited tertiary qualification before they can undertake written tests for skills, knowledge and abilities. Lastly, the geographic distribution of immigration consulting firms in Canada is based on population levels and business locations.

Immigration consulting firms tend to be located in areas with high population, as such areas tend to have higher migrant levels, which can lead to visa applications for family members and students. As businesses use immigration consulting firms for employer sponsored visa applications, many industry firms tend to locate near business regions.

8.  Our Target Market

The demographic and psychographic composition of those who need the services of immigration consultants cut across individuals, families, small businesses and large corporations. Sharon Greene® Immigration Consulting, LLP will initially serve small to medium sized businesses, from new ventures to well established businesses, families and individual clients.

As a standard and licensed immigration consulting firm, Sharon Greene® Immigration Consulting, LLP offers a wide range of immigration consulting services hence we are well trained and equipped to service a wide range of clientele. Below is a list of the people and organizations that we specifically designed our services for;

• International Students
• Undocumented Migrants
• Sport Clubs
• Individuals
• Households and families from within and outside Canada
• Expatriates
• Multinational Organizations

Our Competitive Advantage

The level of competition in the immigration consulting industry in Canada depends largely on the location of the business and of course the business model. If you can successfully create a unique brand identity for your immigration consulting firm or carve out a unique market, you are likely going to experience less competition.

For instance, if you are one of the few immigration consulting firms in your location that has the most qualified and experienced immigration attorney under your payroll, you are likely going to have an advantage over your competitors.

Sharon Greene® Immigration Consulting, LLP might be a new entrant into the immigration consulting industry in Canada, but their management staff and owners of the business are considered gurus. They are licensed and highly qualified immigration attorneys and experts in Canada. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best in our category (startup immigration consulting firms) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

We are mindful of the fact that there are stiff competition amongst immigration consulting firms in Canada, hence we have been able to hire some of the best business developers to handle our sales and marketing. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries and positive results speak for us in the market place. Sharon Greene® Immigration Consulting, LLP is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our immigration consulting firm by sending introductory letters alongside our brochure to migrant communities, sport clubs, multinationals and corporate organizations, households and key stake holders in Toronto and other cities in Ontario Province.
• Advertise our business in relevant immigration magazines, newspapers, TV and radio stations.
• List our immigration consulting firm on yellow pages’ ads (local directories)
• Attend relevant international and local business expos, seminars, and business fairs.
• Create different packages for different categories of clients (startups and established corporate organizations) in order to work with their budgets and still deliver quality immigration consulting services to them
• Leverage on the internet to promote our immigration consulting firm
• Engage in direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients
• Join local chambers of commerce and industries with the aim of networking and marketing our services.

10. Sources of Income

Sharon Greene® Immigration Consulting, LLP is established with the aim of maximizing profits in the immigration consulting industry in Canada and we are going to ensure that we do all it takes to attract clients on a regular basis. Sharon Greene® Immigration Consulting, LLP will generate income by offering the following immigration consulting services;

• Provide legal advice about the ability to reside in Canada and any other country of their choice

11. Sales Forecast

One thing is certain, there would always be undocumented migrants, international students, individuals, sport clubs, expatriates and corporate organizations et al who would need our services.

We are well positioned to take on the available market in Toronto – Ontario Province and other key cities in Canada and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow the business and our clientele base beyond Toronto to other cities in Ontario Province and other provinces in Canada.

We have been able to critically examine the immigration consulting market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Toronto – Ontario Province.

Below are the sales projections for Sharon Greene® Immigration Consulting, LLP, it is based on the location of our business and the wide range of immigration consulting and advisory services that we will be offering our clients;

• First Fiscal Year (FY1): $250,000 (CAD)
• Second Fiscal Year (FY2): $400,000 (CAD)
• Third Fiscal Year (FY3): $550,000 (CAD)

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and drastic change on immigration policy in Canada within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

Our Pricing Strategy

Hourly billing for immigration consulting services is a long – time tradition in the industry. However, for some types of services, flat fees make more sense because they allow clients to better predict consultancy costs.

As a result of this, Sharon Greene® Immigration Consulting, LLP will charge our clients a flat fee for basic services such as assisting individuals in obtaining visas and gaining Canadian citizenship, defending the rights of immigrants, navigating issues of illegal immigration and assisting businesses with immigration issues.

At Sharon Greene® Immigration Consulting, LLP we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to startups, nonprofits, cooperatives, and small social enterprises.

• Payment Options

The payment policy adopted by Sharon Greene® Immigration Consulting, LLP is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of Canada.

Here are the payment options that Sharon Greene® Immigration Consulting, LLP will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

12. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be willing to utilize every available means to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand. Below are the platforms we will leverage on to boost our brand and to promote and advertise our business;

• Place adverts on international newspapers, radio and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Pinterest, Google+ and other platforms to promote our business.
• Ensure that we position our banners and billboards in strategic positions all around Toronto – Ontario Province
• Distribute our fliers and handbills in target migrant areas
• Contact migrant communities, sport clubs, and corporate organizations et al by calling them up and informing them of Sharon Greene® Immigration Consulting, LLP and the services we offer
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site.
• Brand all our official cars and trucks and ensure that all our staff wear our branded shirt or cap at regular intervals.

13. Financial Projections and Costing

When it comes to calculating the cost of starting an immigration consulting firm, there are some key factors that should serve as a guide. Below are some of the basic areas we will spend our startup capital in setting up our immigration consulting firm in Canada;

• The total fee for incorporating the Business in Canada – $750 (CAD).
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400 (CAD)
• The amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000 (CAD)
• The total cost for hiring Business Consultant – $2,500 (CAD)
• The cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $ 5,000 (CAD)
• Marketing promotion expenses for the grand opening of Sharon Greene® Immigration Consulting, LLP in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580 (CAD).
• The cost for purchase of the required software applications (Visa tracking Software, Payroll Software, CRM software, and Accounting Software et al) – $10,500 (CAD)
• The cost of launching our official Website – $600 (CAD)
• Budget for paying at least three employees for 3 months plus utility bills – $10,000 (CAD)
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500 (CAD)
• Miscellaneous: $1,500 (CAD)

Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fifty thousand (150,000) Canadian dollars to successfully set – up a small scale but standard immigration consulting firm in Canada.

Generating Funds/Startup Capital for Sharon Greene® Immigration Consulting, LLP

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Sharon Greene® Immigration Consulting, LLP is owned and managed by Sharon Melvin and her business partner Nick Greene. They are the financiers of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (CAD) (Personal savings $40,000 (CAD) and soft loan from family members $10,000 (CAD) and we are at the final stages of obtaining a loan facility of $100,000 (CAD) from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Sharon Greene® Immigration Consulting, LLP is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our immigration consultancy and advisory services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Sharon Greene® Immigration Consulting, LLP will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in Canada: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Securing a standard office facility (renovation of the facility inclusive): Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industry: In Progress.

More on Business Plans

Immigration Business Plan Template

Download this Immigration Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

In an immigration business, you will be encountering different nationalities with different cultures. A strong and effective business plan is what you need in order to survive in this industry. Get started with our readily available Immigration Business Plan Template made with the expertise of our business gurus to guide you with a high-quality business document. This comes with efficient, effective, and useful suggestive content to help you set up your own immigration agency. Edit, add, replace, resize, or modify any of its content and download with ease. Successfully write your own business plan with little to no hassle with our Immigration Business Plan Template now!

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Sample Immigration Consulting Business Plan

This guide is a sample immigration consulting business plan .

Immigration consulting serves an important function in economies all over the world. There has been increased movement of people across national borders in search of opportunities as well as refuge.

This makes starting an immigration consulting business a great idea as it affords you a lot of travel-related opportunities.

However, starting such a business will never be possible without a plan. We fully understand the challenge faced by many entrepreneurs in writing their plans which is why we’ve come up with this guide.

IMMIGRATION CONSULTANT BUSINESS PLAN SAMPLE

Our immigration consulting business plan guide will unveil all there is to know.

Executive Summary

This is a critical section of your immigration consulting business that precedes the plan. It’s written for various purposes such as for selling the business to investors.

Another reason why you need to incorporate the executive summary is to help give readers an overview of what your plan is about.

It includes an introduction to the business, as well as a company description. The executive summary must also briefly capture the market analysis, organizational description, and management team.

Other details include the product line, marketing plan, funding request & use as well as financial projections. Each of these areas is critical to helping your reader understand what your immigration business is about.

Overview & Objectives

This section of your immigration consulting business plan has to do with the details.

Here, you’re no longer constraining yourself to the most basic information as in the executive summary section. You want to let your reader know as much about your business as possible.

Here, you’ll be focusing on the goals and visions of your proposed or existing business. In effect, you’ll be dwelling on the ‘who’, the where, what, why, and when. All these details give the reader a deeper understanding of what the business seeks to achieve.

In writing this section, include your preferred legal structure, business formation, and the specific niche of immigration consulting you’re interested in.

As a service-centered business, also include its potential for profitability, location, and operational hours.

All of these are crucial to fully understanding your current and plans. In terms of implementation, your objectives help simplify the process. Plans are better executed with more precision.

Products & Services

A detailed description of your services is crucial.

Immigration consulting services offer a wide array of services and products. These may include social security, cost projections, tax compliance, policy development, and assignment planning, etc. Whatever they are, you’ll need to clearly state them.

Key areas that are mostly considered include the service or product comparison, as well as accreditation.

More details include pricing, sales & distribution services, as well as fulfillment. You may want to also include expansion plans, photos or brochures, and your unique selling point.

This information goes a long way to clarify existing or propose services as well as the possible inclusion of immigration-related services in the future.

Market Opportunities

The market opportunity for an immigration consulting business is massive.

As such, you’ll need to clearly work such numbers into this section of your plan. This includes identifying a large and profitable niche that encompasses market size, potential growth, and profitability.

Other contents to add here include the brainstorming session. Under this section, you’ll need to figure out offers to provide to your customers. Why is there a focus on a specific area or niche of immigration consulting?

What immigration needs do you wish to address? What are the solutions like?

You’ll also need to set your targets, and also test your market opportunity analysis. All these points are key to writing an effective market opportunities section of your plan.

You want an immigration plan to be implementable.

Sales & Marketing

The sales and marketing section of your immigration consulting business plan should include the budget and unique value proposition.

Other points to include are the pricing strategy, marketing plan, and sales or distribution plan.

To set up your immigration consulting business, certain costs are incurred. All of such costs such be calculated. This allows you to handle your finances much better.

Unique Value Proposition

Immigration consulting serves a wide range of needs. Here, you want to solve such needs or problems by offering value or solutions.

Pricing Strategy

A clear pricing structure must be in place to assess what clients are willing to pay as well as the going rate in the industry.

Having identified the pricing structure of other consulting businesses, you can improve on such by adding value to your services. Clients readily sense such and will be willing to spend more to get better value.

Marketing Plan

Effectively marketing your immigration consulting business is key to expanding your earnings. This is where a marketing plan comes into play. All marketing strategies must be included here.

Sales or Distribution Plan

Services and products need to reach clients easily. This should clearly highlight all possible ways you intend to reach targeted clients with your immigration consulting services.

Competitive Analysis

Under this section of your immigration consulting plan, key information like identifying your competitors and describing their operations is necessary.

In describing you want to include why you think such businesses are competitors.

Who are your competitor’s target markets? List their pricing, itemize their marketing strategies. You want to also identify their competitive advantages, as well as their weaknesses.

As a service-centered firm, you’ll need an operations plan that does enable you to achieve the following; it must enhance profitability as well as keep your operating costs low. In a nutshell, your operating plan should be about how to run your business.

Financial Analysis

When it comes to financial analysis, it’s simply about the numbers. This section of your immigration consulting business helps with an evaluation of your business idea. In other words, it determines if your business is viable or not.

The financial analysis should cover basic areas like the income statement and the balance sheet. Others include the breakeven analysis, the cash flow statement, and the operating budget.

Writing an effective immigration consulting business plan should include all the above information. We’ve provided the needed guidance on the path to follow. With these, you should have little difficulty putting your plant together.

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Ultimate Guide to the EB-2 NIW Visa

Ultimate guide to the eb-2 (niw) visa.

This ultimate guide for the EB-2 NIW visa will equip you with the necessary knowledge of the visa itself, especially how to qualify for the National Interest Waiver. Topics discussed include: the EB-2 visa, the National Interest Waiver, the required documents, how to minimize EB-2 NIW visa costs, the application process, application duration, pros and cons, and frequently asked questions about the EB-2 NIW visa.

What is the EB-2 Visa?

The employment-based (second preference) or EB-2 visa is open to individuals who are members of professions holding an advanced degree (or its foreign equivalent) or a person with exceptional ability. It is reserved for individuals with a job offer from a U.S. employer that requires an advanced degree or its equivalent or someone with exceptional ability in the sciences, arts, or business. As it is an immigrant visa, it grants the applicant permanent residence or a green card.

To be eligible as an applicant with an advanced degree, the job you are applying for must require an advanced degree (degrees above a Bachelor’s) or its foreign equivalent (a baccalaureate or equivalent foreign degree, and five years of post-baccalaureate, progressive work experience in the field). You also need to meet the other requirements specified on the labor certification. 

In addition, you must also show evidence to prove your eligibility, such as official academic records and letters from current or former employers to prove at least five years of progressive post-baccalaureate work experience in your specialty. Doctoral degrees must be from the U.S. or at least be a foreign equivalent.

Note that an applicant who does not possess at least a U.S. bachelor’s degree or a foreign equivalent is automatically ineligible for the advanced degree classification. 

To be eligible as an applicant with exceptional ability in the arts, sciences, or business, you must be able to prove that you have a degree of expertise that is significantly above that ordinarily found in your specialty in the sciences, arts, or business. You must also meet the requirements specified on the labor certification. In addition, you must meet at least three of the seven criteria below:

Official academic records showing your degree, diploma, certificate, or similar awards from college, university, school, or other institution of learning related to your specialty

Letters from current or former employers documenting at least ten years of full-time experience in your specialty

A license to practice your profession or a certification for your profession/specialty

Evidence that you have commanded a salary (or other remuneration) for your services demonstrating your exceptional ability in your specialty

Membership in a professional association

Recognition for your achievements or significant contributions to your field of specialty by your peers, professional or business organizations, or government entities

Other comparable evidences of eligibility

Note that the term “exceptional ability” is defined as a degree of expertise significantly above what is ordinarily encountered in the applicant’s field of specialty in the arts, business, or sciences.2 This standard is lower than the standard for the extraordinary ability classification.

Labor Certification

The EB-2 visa must be accompanied by a certified Application for Permanent Employment Certification from the Department of Labor (DOL) on ETA form 9089. Your U.S. employers must demonstrate the ability to pay your offered wage as of the priority date and continue until you obtain lawful permanent residency. To do this, your employer can use an annual report, federal income tax return, or audited financial statements demonstrating a continuing ability to pay your offered wage. 

However, you can request to waive this requirement in the national interest by self-petitioning. Since the national interest waiver (NIW) waives the job offer requirement, you will not need to demonstrate an employer’s ability to pay your wage since you will self-petition for the EB-2 via NIW. 

What is the National Interest Waiver (NIW)?

The National Interest Waiver (NIW) is a method of getting an EB-2 visa by self-petitioning. In other words, it is a way to obtain the EB-2 visa without having an employer’s sponsorship, as it waives the labor certification requirement for the EB-2 visa.

Applicants requesting to waive the job offer, and thus the labor certification, do so in the interest of the U.S. To qualify for NIW, the U.S. Citizenship and Immigration Services (USCIS) considers the following three factors :

The applicant’s proposed endeavor has both substantial merit and national importance . This can be shown in areas like technology, science, business, culture, health, or education. It does not need to be quantifiable evidence of economic impact. It is helpful to note that meeting this requirement does not ensure immediate approval, and the application will be reviewed on a case-by-case basis.

The applicant is well-positioned to advance the proposed endeavor . The applicant need not prove that their endeavor will succeed but rather that they have a plan for opportunities to succeed. Factors that impact this include relevant experiences and skills, educational background, a record of similar successes, current progress, and a plan for success.

It would benefit the United States to waive the requirement  of a job offer and labor certification. This means that the benefits of waiving the job offer requirement outweigh the advantages of not waiving it.

Families or dependants of EB-2 Visa holders, such as spouses and unmarried children under 21 years, are eligible to apply for admission to the United States in the E-21 and E-22 immigrant status, respectively. The spouse may be able to apply for an Employment Authorization Document (EAD) to work in the U.S. during the process.

To summarize, here are the three ways to qualify for the EB-2 Visa:

Members of professions with a demonstrable advanced degree, and an employer who can demonstrate the ability to continually pay your wage

Individuals with proven exceptional abilities in their particular field, whether in the sciences, arts, or business, and an employer who can demonstrate the ability to continually pay your wage

Self-petitioning via the National Interest Waiver (NIW)

What are the requirements and documents needed for EB-2 NIW?

An NIW fast-tracks EB-2 applications for those who can provide evidence that their specialty is in the U.S.’s national interest, thus permitting the EB-2 applicant to attain an employment-based green card without having an employer. To ensure your application process goes smoothly, prepare the following key requirements or documents:

Advanced degree or exceptional ability. Ensure that you have an advanced degree or an exceptional ability in your field of work. This needs to be demonstrated or supported by documents, such as your academic records, publications, resume, recognitions or awards, and other relevant evidence demonstrating your advanced degree or expertise in your specialty above that of ordinary standards.

National interest. Ensure that your demonstrable exceptional ability or advanced degree is in the national interest of the United States. This can be demonstrated by providing evidence and documentation, such as your petition letter, publications and citations, resume, patents, awards or recognitions, letters of recommendation, affidavits from leaders in your field, memberships to associations, and other relevant evidence of your significant contribution to your field of specialty.

Necessary form. You must file an I-140 petition with the USCIS. You must attach all your supporting evidence, as previously mentioned.

Fees. Ensure that all required fees for filing the I-140 petition are paid. It includes $700 for the petition itself. Premium processing costs an additional $2,500 and ensures a response from the USCIS within fifteen calendar days of receiving your petition. If the applicant is already in the U.S. under a different visa and is applying for a change in status using the I-485 form , the fee is $1,225. 

For those outside the U.S., you may be subject to additional fees via consular processing. Providing biometric information, i.e., fingerprints, is also part of the application process and costs $85. Fees are subject to change, so check the USCIS to ensure your information is updated. In addition, if you choose to work with an immigration attorney, you must also consider the fees associated with acquiring additional services. These can vary depending on the attorney hired and the complexity of your case.

Minimize your EB-2 NIW Visa Costs

Here are some ways to minimize your spending for your EB-2 NIW application :

Avoid mistakes! Be thorough and organized every step of the way to avoid mistakes that could cost you both time and money. It is easy to get rejected just by filing an incomplete or incorrect application, causing delays and additional expenses. Take the time to carefully review all your requirements and ensure that all of your supporting documents are complete and correct, and that all fees are paid for. Review and double-check every step of the way. It can be easy to forget signing where you need to sign, for example.

Opt for regular processing. Premium processing can be useful if you need to expedite your application. The key word here is need. Can you spare the time to wait? Consider forgoing premium processing to save money and pay $700 instead of adding $2,500 to expedite it.

Compare consular fees with the change of status fees. Adjustment of status can be expensive compared to applying in your country via consular processing, depending on circumstances. Check and see which option saves you money.

Consider doing it yourself. Hiring an immigration attorney is extremely helpful, especially for complicated cases, but it can also be expensive. Is yours going to be a complex case? Consider the facts. If you feel confident in your ability to navigate the entire process independently, it is a good way to save money. If not, immigration attorneys can save you the trouble for a fee.

What is the application process like for the EB-2 NIW Visa?

The steps involved in the EB-2 NIW visa application process generally involve the following:

You must first determine your eligibility. Do you have an advanced degree? Do you have an exceptional ability in your field, whether in arts, sciences, or business, and can you demonstrate that your specialty would be in the national interest of the United States? If your answer is yes, you are eligible.

Once you have determined that you are qualified, you must file a petition. The NIW is a self-petitioning method. You must file an I-140 petition with the USCIS and include your supporting documents, such as your academic degrees, publications in your specialty, letters of recommendation, and evidence of national interest.

Next, you must attend an interview. If the applicant is already in the U.S., i.e., under a different visa, they may be required to attend an interview with the USCIS. On the other hand, if the applicant is outside of the U.S., they will attend an interview at a U.S. consulate or U.S. embassy abroad.

Wait to receive a decision. After the interview, the USCIS will review your application to determine whether to approve or deny your EB-2 NIW visa petition.

Applying for the EB-2 NIW visa can be complicated and understandably frightening. However, as long as you ensure that your eligibility is solid and you have ample, qualifying supporting documents or evidence to that your exceptional ability or specialty is of national interest to the country (via a thorough and evidence-laden application), chances are you will be approved even if it takes some time.

How long does it take to acquire the EB-2 NIW Visa?

The EB-2 NIW visa typically takes between three to nine months. However, it varies depending on the assigned USCIS service center, the adjudicating officer, and your particular case and its complexity, as evaluation is on a case-by-case basis. It is advisable to consult an immigration attorney for a full breakdown of your case to request a realistic estimation.

However, with premium processing (via filing an I-907) for an additional $2,500, your processing time will be expedited to only fifteen calendar days. It is important to note that this does not increase your chances of approval; it merely greatly decreases your waiting time for a decision from months to a maximum of fifteen days.3

It is important to ensure you use the correct, updated I-907 form to avoid rejection, as filing the old form can waste your time, effort, and money.

What are the Pros and Cons of the EB-2 NIW Visa?

The EB-2 NIW visa offers several advantages and disadvantages for foreign applicants seeking to obtain a green card to immigrate to the U.S.:

A big advantage to the NIW is it waives the job offer and, consequently, the labor certification requirement. This makes the process easier for a highly-skilled applicant. 

Since it does not require an employer or a job offer, the applicant can self-petition for their EB-2 NIW visa. They can file their own application without needing an employer to sponsor or file for them. 

Applicants granted an EB-2 NIW visa are assigned a priority date, fast-tracking their place in line for a green card. This is helpful since green cards have quotas, and backlogs often cause long wait times.

Most importantly, the EB-2 NIW allows foreign nationals to seek employment from any employer in the U.S. in their field of expertise, making it flexible for those who may wish to change jobs or employers along the way. This is an extra benefit to self-petitioning.

A major disadvantage to the EB-2 NIW is it requires a rigorous and high-standard of proof to qualify for it in the first place. It is reserved for individuals with an advanced degree or exceptional arts, business, or sciences ability. It also requires evidence to prove such claims, such as awards, recognitions, and letters of recommendation from qualified third parties. On top of that, the applicant must demonstrate that their admission to the U.S. will be of national interest or benefit to the country.

It can be uncertain. There is no guarantee that the application will be approved or that the individual’s skills and exceptional ability will be deemed of national interest. Besides, the process takes a long time and can be subject to delays or additional requests for further evidence.

The visa is limited to certain qualifying professions in the arts, business, or sciences, such as members of certain professions like scientists, academics, and researchers. This restriction severely limits the eligibility of some foreign nationals seeking green cards who do not meet the visa’s criteria.

The applicant’s family must apply for their own visas or wait for the applicant to obtain their green card before joining them in the U.S., as the visa does not include family dependents in the application. Spouses can apply for the E-21 status, while unmarried children under 21 can apply for the E-22 status.

Frequently Asked Questions (FAQ) regarding the EB-2 NIW Visa

Here are some frequently asked questions about the EB-2 NIW visa:

What are the differences between EB-2 and EB-2 NIW?

For EB-2, a U.S. employer needs to petition for the foreign national applicant (beneficiary). The employer must obtain a labor certificate before filing Form I-140 for the beneficiary. In addition, the petition must establish the beneficiary’s qualifications as someone with either an advanced degree or exceptional ability in the arts, sciences, or business.

Meanwhile, the NIW allows the foreign national applicant to self-petition or file Form I-140 on their own behalf as the NIW waives the requirement of acquiring an employment offer and, subsequently, a labor certificate. Thus, foreign nationals self-petitioning for EB-2 NIW does not require an employer. They can apply independently so long as they demonstrate that their qualifications satisfy the NIW requirements.

What does the EB-2 NIW waive?

The NIW waives the labor certification process and, thereby, the necessity of having a U.S. job offer or employer.

Who qualifies for the EB-2 NIW?

To be qualified for the EB-2 NIW, you must first meet one of the two EB-2 requirements:

(1) EB-2 Advanced Degree. An advanced degree refers to degrees beyond a baccalaureate degree (including a U.S. or foreign Ph.D., a U.S. or foreign master’s, or MD/MBBS).

Otherwise, you must demonstrate that you have the equivalent of an advanced degree, such as a baccalaureate degree, plus five years of progressive work experience in your specialty. Although an EB-2 case will be stronger with a Ph.D., it is not a strict requirement.

(2) EB-2 Exceptional Ability. If you do not meet the advanced degree requirement, you can still satisfy the EB-2 requirement by demonstrating exceptional ability. To do so, you have to meet at least three of the following criteria:

Official academic records showing your degree, diploma, certificate, or any similar award from a college, university, school, or other learning institution related to your area of expertise.

Letters documenting at least ten years of full-time experience in your specialty.

A license to practice your profession or certification relating to your occupation or specialty.

Evidence that you have commanded a salary or other remuneration for services demonstrating your exceptional ability in your specialty.

Membership in a professional association.

Recognition for your achievements or significant contributions to your industry by your peers, professional or business organizations, or government entities.

Other comparable evidence.

You must also pass the three-prong test in the Matter of Dhanasar decision:

Your proposed endeavor is of substantial merit and national importance.

You are well-positioned to advance your proposed endeavor.

It would be in the United States’ benefit to waive the requirement of a job offer and the labor certification.

What is an “advanced degree” for the EB-2 NIW?

An advanced degree is a U.S. advanced degree (degrees above a Bachelor’s) or a foreign equivalent degree.

What if I only have a Bachelor’s degree and no post-graduate degrees?

Suppose the applicant only has a U.S. baccalaureate degree (or its foreign equivalent). In that case, they must also have five years of progressive, post-baccalaureate experience in their specialty to fulfill the requirement for an “advanced degree.” Otherwise, they will have to demonstrate “exceptional ability” instead.

What is an “exceptional ability” for the EB-2 NIW?

An exceptional ability refers to a degree of expertise significantly above that ordinarily found in your specialty in the sciences, arts, or business.

The law does not specify the definition of “exceptional ability,” but it requires the applicant to have a higher level of expertise in their specialty. To establish this, the applicant needs to meet at least three of the following:

What is a letter of recommendation for an EB-2 NIW petition?

A letter of recommendation is also referred to as a reference letter. It is written by an expert in the applicant’s specialty or by another authoritative individual in an allied or related field. They are essential in the petition for employment-based immigration benefits. Since adjudicating officers are rarely experts in your field, letters of recommendation are one way to objectively determine whether you qualify for the standards set in the Matter of Dhanasar decision.

Whom should I contact to obtain letters of recommendation?

You should obtain strong letters from your inner and outer circle peers, such as those you have directly worked with (either in academics or business).

Can I still apply for an NIW if I do not have any awards in my field?

Yes, you can still apply for an NIW. There is no specific requirement regarding having awards to obtain approval for an NIW application, although they improve your chances of approval. You can prove your case by providing other documentation instead that qualifies to prove the other prongs listed by the law.

What form should be used for the EB-2 NIW petition?

Form I-140.

Is a labor certification required for EB-2 NIW?

It is not required. The NIW waives the labor certification.

Is a job offer required for EB-2 NIW?

No job offer is required. The NIW waives it and enables the applicant to self-petition.

How can an EB-2 NIW petition be filed?

By mailing the I-140 form and supporting evidence to the appropriate service center.

Can an EB-2 NIW be withdrawn?

Yes, the petitioner or the Form G-28 representative may send a letter to request withdrawal to the USCIS.

If my EB-2 NIW petition is denied, how long do I wait to file under EB-2 NIW or other categories again?

The law does not restrict the time you can file your EB-2 NW petition after a denial. It does not bar you from submitting another petition as well. However, it is best to ensure your circumstances have improved before filing a petition again.

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8 Business Plan Templates You Can Get for Free

8 min. read

Updated April 10, 2024

A business plan template can be an excellent tool to simplify the creation of your business plan. 

The pre-set structure helps you organize ideas, covers all critical business information, and saves you time and effort on formatting.

The only issue? There are SO many free business plan templates out there. 

So, which ones are actually worth using? 

To help remove the guesswork, I’ve rounded up some of the best business plan templates you can access right now. 

These are listed in no particular order, and each has its benefits and drawbacks.

What to look for in a business plan template

Not all business plan templates are created equal. As you weigh your options and decide which template(s) you’ll use, be sure to review them with the following criteria in mind:

• Easy to edit: A template should save you time. That won’t be the case if you have to fuss around figuring out how to edit the document, or even worse, it doesn’t allow you to edit at all.
• Contains the right sections: A good template should cover all essential sections of a business plan , including the executive summary, product/service description, market/competitive analysis, marketing and sales plan, operations, milestones, and financial projections. 
• Provides guidance: You should be able to trust that the information in a template is accurate. That means the organization or person who created the template is highly credible, known for producing useful resources, and ideally has some entrepreneurial experience.
• Software compatibility: Lastly, you want any template to be compatible with the software platforms you use. More than likely, this means it’s available in Microsoft Word, Google Docs, or PDF format at a minimum. 

1. Bplans — A plan with expert guidance

Since you’re already on Bplans, I have to first mention the templates that we have available. 

Our traditional and one-page templates were created by entrepreneurs and business owners with over 80 years of collective planning experience. We revisit and update them annually to ensure they are approachable, thorough, and aligned with our team’s evolving best practices.  

The templates, available in Word, PDF, or Google Doc formats, include in-depth guidance on what to include in each section, expert tips, and links to additional resources. 

Plus, we have over 550 real-world sample business plans you can use for guidance when filling out your template.

Download: Traditional lender-ready business plan template or a simple one-page plan template .

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2. SBA — Introduction to business plans

The U.S. Small Business Administration (SBA) offers two different business plan templates along with a short planning guide. 

While not incredibly in-depth, it’s enough to help you understand how traditional and lean plans are structured and what information needs to be covered. The templates themselves are more like examples, providing you with a finished product to reference as you write your plan.

The key benefit of using these templates is that they were created by the SBA. While they may provide less guidance, you can be assured that the information and structure meet their expectations.

Explore: The SBA’s planning guide and free templates

3. SCORE — Planning workbook

SCORE’s template is more like a workbook. It includes exercises after each section to help you get your ideas down and turn them into a structured plan.

The market research worksheets are especially useful. They provide a clear framework for identifying your target market and analyzing competitors from multiple angles. Plus, they give you an easy way to document all the information you’re collecting.

You will likely have to remove the exercises in this template to make it investor-ready. But it can be worth it if you’re struggling to get past a blank page and want a more interactive planning method.

Download: SCORE’s business plan template

4. PandaDoc — A template with fillable forms

PandaDoc’s library offers a variety of industry-specific business plan templates that feature a modern design flair and concise instructions. 

These templates are designed for sharing. They include fillable fields and sections for non-disclosure agreements, which may be necessary when sending a plan to investors.  

But the real benefit is their compatibility with PandaDoc’s platform. Yes, they are free, but if you’re a PandaDoc subscriber, you’ll have far more customization options. 

Out of all their templates, the standard business plan template is the most in-depth. The rest, while still useful, go a bit lighter on guidance in favor of tailoring the plan to a specific industry.

Explore: PandaDoc’s business plan template library  

5. Canva — Pitch with your plan

Canva is a great option for building a visually stunning business plan that can be used as a pitch tool. It offers a diverse array of templates built by their in-house team and the larger creative community, meaning the number of options constantly grows.

You will need to verify that the information in the template you choose matches the standard structure of a traditional business plan. 

You should do this with any template, but it’s especially important with any tool that accepts community submissions. While they are likely reviewed and approved, there may still be errors.

Remember, you can only edit these templates within Canva. Luckily, you only need a free subscription, and you may just miss out on some of the visual assets being used. 

To get the most value, it may be best to create a more traditional planning document and transfer that information into Canva. 

Explore: Canva’s business plan gallery

6. ClickUp — The collaborative template

Out of all the project management tools that offer free business plan templates, ClickUp’s is the most approachable.

Rather than throwing you into all the features and expecting you to figure it out—ClickUp provides a thorough startup guide with resource links, images, and videos explaining how to write a plan using the tool. 

There’s also a completed sample plan (structured like an expanded one-page plan) for you to reference and see how the more traditional document can connect to the product management features. You can set goals, target dates, leave comments, and even assign tasks to someone else on your team. 

These features are limited to the ClickUp platform and will not be useful for everyone. They will likely get in the way of writing a plan you can easily share with lenders or investors. 

But this is a great option if you’re looking for a template that makes internal collaboration more fluid and keeps all your information in one place.

Sign Up: Get a free trial of ClickUp and explore their template library

7. Smartsheet — A wide variety of templates

I’m including Smartsheet’s library of templates on this list because of the sheer number of options they provide. 

They have a simple business plan template, a one-page plan, a fill-in-the-blank template, a plan outline, a plan grading rubric, and even an Excel-built project plan. All are perfectly usable and vary in visual style, depth of instructions, and the available format.

Honestly, the only drawback (which is also the core benefit) is that the amount of templates can be overwhelming. If you’re already uncertain which plan option is right for you, the lengthy list they provide may not provide much clarity.

At the same time, it can be a great resource if you want a one-stop shop to view multiple plan types.

Explore: Smartsheet’s business plan template library  

8. ReferralRock affiliate marketing business plan

I’m adding ReferralRock’s template to this list due to its specificity. 

It’s not your standard business plan template. The plan is tailored with specific sections and guidance around launching an affiliate marketing business. 

Most of the template is dedicated to defining how to choose affiliates, set commissions, create legal agreements, and track performance.

So, if you plan on starting an affiliate marketing business or program, this template will provide more specific guidance. Just know that you will likely need to reference additional resources when writing the non-industry sections of your plan.

Download: ReferralRock affiliate marketing business plan template

Does it matter what business plan template you use?

The short answer is no. As long as the structure is correct, it saves you time, and it helps you write your business plan , then any template will work. 

What it ultimately comes down to, is what sort of value you hope to get from the template. 

• Do you need more guidance? 
• A simple way to structure your plan? 
• An option that works with a specific tool?
• A way to make your plan more visually interesting?

Hopefully, this list has helped you hone in on an option that meets one (or several) of these needs. Still, it may be worth downloading a few of these templates to determine the right fit. 

And really, what matters most is that you spend time writing a business plan . It will help you avoid early mistakes, determine if you have a viable business, and fully consider what it will take to get up and running. 

If you need additional guidance, check out our library of planning resources . We cover everything from plan formats , to how to write a business plan, and even how to use it as a management tool . 

If you don’t want to waste time researching other templates, you can download our one-page or traditional business plan template and jump right into the planning process.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• Qualities of a good template
• ReferralRock
• Does the template matter?

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