powerpoint presentation on sales promotion

10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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20+ Best Sales PowerPoint Templates (Sales PPT Pitches)

Learning to craft successful and better-looking sales presentations is one of the key skills you should master as a marketer or sales rep.

In this digital era, being able to deliver great presentations is not enough. You also need to be able to design attractive and beautiful slides that engage with your audience while adding more context to your speech.

The good news is that you don’t have to be a designer or take courses to design such effective PowerPoint presentations. All you need is the right PowerPoint template.

In this post, we bring you a collection of PowerPoint sales presentation templates to help you find the right designs for your sales plan, proposal, and pitch slide decks. Be sure to save these templates for future events and meetings.

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Explore PowerPoint Templates

Business Sales PowerPoint Presentation Template

Sales presentations don’t always have to be all stats and data, they can be beautiful too. This PowerPoint template allows you to design more effective slideshows with modern layouts with creative animations. There are more than 50 unique slide designs included in this template. You can easily edit and customize them to your preference.

Sales Strategy Powerpoint Template

If you want to make your sales strategy presentations more effective, you should consider creating a slideshow with more visual elements. This PowerPoint template will help you get that job done. It includes 30 unique slides you can use to present your sales plan and strategy in a step-by-step approach.

Sales Pitch PowerPoint Template

A great pitch deck goes a long way to make sure your sales pitch stays on point. It will also help convince your audience of your skills and knowledge on the topic. Be sure to use this PowerPoint template to design such a killer slide deck for your sales pitch presentations. It includes 20 master slide layouts with fully customizable layouts.

Marketing & Sales Strategy PowerPoint Template

There are many different types of charts, graphs, and infographics you need to use in your sales presentations to visualize data and key points. This PowerPoint template includes 30 unique slides you can use to add some of the most popular charts and graphs to your presentations. There are slides for sales cycles, planning, strategy model, B2C and B2B strategy plans, and much more.

B2B Marketing and Sales PowerPoint Template

Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketing PowerPoint template will help you create the best presentation to showcase your plan. It includes a total of 60 slide layouts that can be used to create both marketing and sales presentations.

Sales Meeting – Free PowerPoint Template

This is a free PowerPoint template that comes with a set of slides you can create professional slide decks for sales meetings. It features 30 unique slides with modern designs and fully customizable layouts.

Free Sales Planning Process PowerPoint Template

With this free PowerPoint template, you can create visual presentations for your sales process presentations. There are 35 different slides included in this template that you can edit and customize to change colors, fonts, and images.

Sales – Marketing PowerPoint Presentation

This professional PowerPoint sales presentation template uses a beautiful color scheme to create a consistent look across all its slides. The template lets you choose from 40 different slide designs to create slideshows for all kinds of sales and marketing presentations. The template includes master slides as well.

Sales Funnel PowerPoint Template

Sales funnels are an important part of creating an effective sales strategy. With this PowerPoint template, you can create a presentation to showcase your plan for sales funnels with lots of visual elements. There are 20 unique master slide layouts included in this template that feature important charts, graphs, and infographics for sales funnel presentations.

Sales Proposal PowerPoint Template

With this PowerPoint presentation, you can create professional slideshows for presenting your sales proposals. The template comes with some of the most important slides for sales slide decks, including slides for showcasing your marketing plan and business strategy. Each slide comes in 5 pre-made color schemes as well.

Anasalez – Sales Analysis PowerPoint Presentation

You can make a complete visual analysis of your sales process or plans using this useful PowerPoint template. It comes with more than 50 unique slides that are designed specifically for sales presentations. Each slide is available in both light and dark color themes as well as 10 pre-made color schemes.

Sales and Digital Funnel PowerPoint Templates

This professional PowerPoint template allows you to create more effective slides for showcasing your sales funnels. There are 20 different styles of sales funnel designs included in this template. Each slide can be customized to your preference to change colors, fonts, and images.

Free Creative Sales Strategy Presentation Template

Another free PowerPoint template for creating sales strategy presentations. This template has over 30 unique slides with very creative designs. It features colorful shapes, illustrations, and graphs as well.

Free Sales Process PowerPoint Infographic Slides

Grab this free PowerPoint template to design effective presentations for outlining your sales process. It includes 32 unique slides with many different styles of sales infographic designs.

Dashi – Sales Report PowerPoint Presentation

Dashi is a PowerPoint template made just for professional marketers. You can use it to design visual and beautiful slideshows for presenting your sales dashboards and reports. The template has 10 slides featuring more than 30 character positions, over 2000 vector icons, and 30 business concepts. Each slide is available in light and dark color themes as well as 30 pre-made color schemes.

Sales Pitch Presentation PowerPoint Template

This is a multipurpose PowerPoint template for making all kinds of pitch proposals. Whether it’s a sales pitch, marketing pitch, or even startup pitch decks, this template can handle them all. There are more than 120 unique slides in this template with 6 different color schemes to choose from, making it a total of over 800 slides.

Sales Playbook PowerPoint Template

Creating an attractive slideshow for your sales and marketing campaigns will get much easier when you have this PowerPoint template at your side. It features over 35 unique slide layouts with professional designs. Everything in each slide design, including the colors, fonts, shapes, and images are fully customizable as well.

Sales Process PowerPoint Presentation Template

Use this PowerPoint template to create slides with visual diagrams and graphs for presenting your sales process in a professional way. There are 40 unique slides in this template with useful sales process designs. Each slide is available in 10 different pre-made color schemes, which makes it a total of 400 slides to choose from.

Kanigara – Marketing & Sales PowerPoint Template

Kanigara is another multipurpose PowerPoint template that comes with modern and stylish slides for making all kinds of sales presentations. The template features over 40 slides with beautiful layouts. There are lots of creative graphs, charts, and graphics included in this presentation.

Felicia – Free Sales Presentation PowerPoint Template

This PowerPoint template comes with lots of colorful and creative slide designs for making sales presentations that will surely leave your mark. It includes more than 20 unique slides. And it comes in both PowerPoint and Google Slides versions.

Ardall – Free Sales Presentation Template

Ardall is another free PowerPoint template that’s also available in Google Slides format. This template features a set of modern and professional slides for making sales and marketing presentations. There are 20 slide layouts included in the template.

B2B and B2C Digital Marketing & Sales Presentation

This PowerPoint template works perfectly for creating presentations for both B2B and B2C marketing slideshows. The template includes over 35 unique slides and you can choose from 5 pre-made color schemes as well. The slides are easily customizable to your preference.

Real Estate Marketing & Sales PowerPoint Template

If you’re working on a marketing presentation for a real estate agency, this PowerPoint template will come in handy. It includes 50 unique slides that are designed with property and real estate marketing presentations in mind. They are available in 7 different color schemes.

3D Stairs Diagram for Sales Process Presentation

The stairs diagram is commonly used in marketing and sales presentations to showcase various stats and reports. This PowerPoint template will help you add such diagrams to your presentations with ease. It includes 6 unique slides with 3D-like stair diagram designs.

Ozone – Sales & Marketing Portrait PowerPoint Template

Ozone is a creative PowerPoint template that comes in portrait-style slide designs. There are 50 unique slides included in the template with over 60 master slide layouts to choose from. It features transition animations and infographics as well.

For more great presentation templates, check out our best professional PowerPoint templates collection.

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24 Top Sales PowerPoint Templates (Sales Presentation PPT Examples 2024)

Property Templates for PPT

This sales presentation example is great if you're in real estate. Add the property that you're trying to sell to this sales presentation. There are seven different color schemes to choose from.

Sales Templates for PPT

This is a sales slides PPT designed with a sales presentation structure in mind. This product presentation PPT template comes with charts and graphs It could also be a great source of product presentation template.

Sales PowerPoint templates has a professional and modern design. Each slide is a source of presentation ideas which makes it the perfect product presentation templates for PPT. 

Sella - Product Presentation Template

This is a product presentation template, and it'll help your sales go up! Showcase your business and illustrate your ideas effectively with this example. This PowerPoint sales presentation includes nice features: 

MOUVE – Sales Pitch Presentation Examples

MOUVE sales presentation example is an elegant, modern and professional sales PowerPoint template. This template is great for anyone looking for a nice modern PPT sales presentation. 

Extra - Sales Presentation Example

This sales presentation example is perfect to win your next pitch. Don't fall for sales PPT templates free downloads. Instead, use sales templates for PPT for any of your business needs.

Zeiro - Sales Slides for PPT

These sales presentation themes will get potential customers fixed on what you have to offer. The appealing visuals will allow you to create a lasting impression and improve your lead generation.

Creativa - Sales Presentation Themes

This sales presentation themes are a great source of sales presentation ideas. You can create an engaging sales presentation PPT with features you won't find on a sales presentation PPT template for free.

Fly - Sales Presentation Themes

Sales presentation examples have a simple but professional design. Customize your sales presentation with colors, vector icons, and charts and make it look amazing in this product presentation PPT template.

Course - Sales Presentation Examples

This is a great sales PowerPoint presentation template that has a simple but professional design. Customize it with colors, vector icons, and charts and make it look amazing in this product presentation PPT template.

Slab - Sales Pitch Presentation Examples

Creating your best sales presentation examples? This is one of those stylish sales presentation templates. Try this option instead of a free sales presentation found online. 

Doodle - Sales Slides

This one is an example of a sales pitch presentation example. Create an engaging annual sales presentation PPT with this template. This works as a perfect product presentation PPT template. 

Power - Powerful Sales Slides

This is one of the best PowerPoint sales presentation examples you'll find online. Work with premium sales presentation templates and see why. If variety and customization options are what you're looking for, you'll get that and more. 

Gradio - Sales Presentation Templates

This product presentation template is great if you're an energetic entrepreneur, especially if you're in the car dealership business. It'll be hard to find free sales presentation templates as good as this one.

Sales Strategy Plan - 

Deliver persuasive, clear presentations that will help you meet your goals, and exceed expectations. The specs on this sales pitch PowerPoint template are the right presentation themes for the job.

Xmoto - Sales Presentation Templates

Automobiles are fast, energetic, and exciting, and so is this sales presentation PPT template! It has a nice sleek design that will allow you to present your data accurately and professionally. 

Business Sales - Clever Sales Pitch PPT Template

Modern and fun are two words that describe this business sales PowerPoint template. The sales pitch PPT template's professional design is paired with incredible specs that will boost your presentation.

Sales Dashboard Templates for PPT

Talk about a professional, visually appealing and easily customizable PPT template! Create different sales pitch PPT presentations in one download and the features it offers.

Proforia – Sales Presentation Examples

Do you have a sales proposal that you want to go over well and get the interest you need? There's no better way to achieve that than with the right data and a strong sales pitch presentation PPT template to back you up.

Chictic Sales Product Presentation

Looking for minimalist, clean, and beautiful sales presentation examples with eye-catching infographics and visual elements? Take a look at this clean sales product presentation template.

Fashion Mega Sales - Sales Slides

This versatile sales PPT template pays attention to detail, so you can rest assured you have a high-quality design for your pitch decks. Plus, the sales PPT is full of amazing features. 

Statistic Sales Presentation Template

The best way to present statistics is with visual elements to make the data easier to read. And this sales presentation template is just the way to do it. Here's how you can get all you need.

Shoes Sales - Sales PowerPoint Template

A professional design will improve your sales presentation template. This classy and stylish sales presentation template can send your client list into outer space because it will hit your target market.

Strategy - Sales Presentation Template

Last but not least, getting your clients, investors, coworkers, and other interested parties engaged with your content is key in a successful sales presentation. 

Download a Sales Presentation Template Today!

You've seen some premium sales presentation PPT examples from Envato Elements. You saw how easy it is to customize your sales presentation template. Download a premium template to save time.

Create your professionally designed sales presentation today!

Editorial Note: This article has been completely rewritten to make it more usable for the reader.

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Sales promotion PowerPoint Presentation Templates and Google Slides

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Introduce Promotion Plan To Enhance Sales Growth Ppt PowerPoint Presentation Complete Deck With Slides

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Building A Promotional Campaign For Real Estate Sales Ppt PowerPoint Presentation Complete Deck With Slides

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Sales And Promotion Annual Statement One Pager Documents

Here is a predesigned Sales And Promotion Annual Statement One Pager Documents for you. Built on extensive research and analysis, this one-complete deck has all the centerpieces of your specific requirements. This temple exudes brilliance and professionalism. Being completely editable, you can make changes to suit your purpose. Get this Sales And Promotion Annual Statement One Pager Documents A4 One-pager now.

Market Promotion Sales Support Alternative Services Service Contracts Ppt PowerPoint Presentation Complete Deck

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Sales Distribution Promotion And Strategy Outline Ppt PowerPoint Presentation Complete Deck With Slides

Improve your presentation delivery using this sales distribution promotion and strategy outline ppt powerpoint presentation complete deck with slides. Support your business vision and objectives using this well-structured PPT deck. This template offers a great starting point for delivering beautifully designed presentations on the topic of your choice. Comprising twelve this professionally designed template is all you need to host discussion and meetings with collaborators. Each slide is self-explanatory and equipped with high-quality graphics that can be adjusted to your needs. Therefore, you will face no difficulty in portraying your desired content using this PPT slideshow. This PowerPoint slideshow contains every important element that you need for a great pitch. It is not only editable but also available for immediate download and utilization. The color, font size, background, shapes everything can be modified to create your unique presentation layout. Therefore, download it now.

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Improve your presentation delivery using this Effective Sales Promotion Strategies Ppt PowerPoint Presentation Complete Deck With Slides. Support your business vision and objectives using this well-structured PPT deck. This template offers a great starting point for delivering beautifully designed presentations on the topic of your choice. Comprising twelve this professionally designed template is all you need to host discussion and meetings with collaborators. Each slide is self-explanatory and equipped with high-quality graphics that can be adjusted to your needs. Therefore, you will face no difficulty in portraying your desired content using this PPT slideshow. This PowerPoint slideshow contains every important element that you need for a great pitch. It is not only editable but also available for immediate download and utilization. The color, font size, background, shapes everything can be modified to create your unique presentation layout. Therefore, download it now.

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Improve your presentation delivery using this 30 60 90 Days Sales And Promotion Planning Ppt PowerPoint Presentation Complete Deck With Slides. Support your business vision and objectives using this well-structured PPT deck. This template offers a great starting point for delivering beautifully designed presentations on the topic of your choice. Comprising twelve this professionally designed template is all you need to host discussion and meetings with collaborators. Each slide is self-explanatory and equipped with high-quality graphics that can be adjusted to your needs. Therefore, you will face no difficulty in portraying your desired content using this PPT slideshow. This PowerPoint slideshow contains every important element that you need for a great pitch. It is not only editable but also available for immediate download and utilization. The color, font size, background, shapes everything can be modified to create your unique presentation layout. Therefore, download it now.

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Sales Promotion Techniques Powerpoint Guide

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Sales Promotion Presentation Background Images

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Consumer Oriented Sales Promotion Tools Ppt Presentation Layouts

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Sales Promotion Ideas Sample Ppt Presentation Outline

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Internet Sales Promotion Diagram Ppt Slide Examples

This is a internet sales promotion diagram ppt slide examples. This is a six stage process. The stages in this process are internet marketing, seo, email marketing, sem, social media, social networks.

Merits Of Sales Promotion Strategy Ppt Presentation Graphics

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Consumer Sales Promotions Activities Sample Ppt Presentation Slides

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Sample Of Sales Promotion Benefits Diagram Presentation Slides

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Objectives Of Consumer Oriented Sales Promotion Ppt Presentation Layouts

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Meaning Of Sales Promotion Ppt Presentation Portfolio

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Objectives Of Trade Oriented Sales Promotion Ppt Presentation Images

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Consumer Sales Promotion Strategy Ppt Presentation Graphics

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Example Of Promotional Badges And Sale Tags Sample Ppt Example Of Ppt

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Promotional Tools For Advertising And Sales Ppt Sample Ppt Files

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Push And Pull Sales Promotion Strategies Ppt Presentation Examples

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Sales Promotion And Personal Selling Ppt Sample Ppt Files

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Example Of Sales Promotion Activities Ppt Sample Presentations

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Example Of Sales Promotion And Advertising Sample Ppt Sample Ppt Files

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Target Audiences For Sales Promotion Diagram Presentation Graphics

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Sales Promotion Strategy Ppt Slide Templates

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Marketing Communication Mix For Sales Promotion Ppt Slides

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Consumer Sales Promotion Sample Diagram Ppt Slide

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Sales Promotion For Retail Business Ppt Powerpoint Guide

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Sales Promotion For Retail Business Ppt Powerpoint Shapes

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Operating Variable For Sales Promotion Ppt Samples

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Roi Of Sales Promotions Template Powerpoint Templates Microsoft

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Departments And Teams For Sales Promotion Ppt Examples Slides

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Sales Promotion Schedule Ppt Powerpoint Presentation File Guidelines Cpb

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Sales Promotion Tools Ppt PowerPoint Presentation Icon Master Slide

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Sales Promotion Tools Ppt PowerPoint Presentation Inspiration Designs Download

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Sales Promotion Generate And Nurture Leads Ppt PowerPoint Presentation Model Sample

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Sales Promotion Man With Gear Icon Ppt PowerPoint Presentation File Mockup

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Sales Promotion Process Organizing And Controlling Marketing Efforts Ppt PowerPoint Presentation Slides Display

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Online Sales Promotion Ppt PowerPoint Presentation Inspiration Tips Cpb

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Sales Promotions Ppt PowerPoint Presentation Layouts Outfit Cpb

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Sale Promotion Ppt PowerPoint Presentation Ideas Show

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Tools Used For Sales Promotion In Retail Frequent Shopper Ppt PowerPoint Presentation Pictures Design Ideas

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Retail Sales Promotional Mix Elements Personal Selling E Mail Marketing Ppt PowerPoint Presentation Infographics Background Designs

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Sales Promotion Planning Ppt PowerPoint Presentation Layouts Vector Cpb

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Sales Promotion Plan Ppt PowerPoint Presentation Pictures Deck Cpb

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Sales Promotion In Business To Business Marketing Ppt PowerPoint Presentation Layouts Format

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Retail Sales Promotional Mix Elements Ppt PowerPoint Presentation Layouts Vector

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Tools Used For Sales Promotion In Retail Ppt PowerPoint Presentation Styles Vector

This is a tools used for sales promotion in retail ppt powerpoint presentation styles vector. This is a nine stage process. The stages in this process are coupons, samples, referral gifts, frequent shopper, contests.

Sales Promotion Strategy Advertising And Public Relations Ppt PowerPoint Presentation Inspiration Tips

This is a sales promotion strategy advertising and public relations ppt powerpoint presentation inspiration tips. This is a five stage process. The stages in this process are marketing communication plan, marketing communication, marketing communication strategy.

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30+ Best Sales Presentation Templates (PPT PowerPoint Slides)

Important sales presentation looming at work? Or perhaps you’re needing to win some new clients for your own business. Whatever the reason, giving a sales presentation can be a nerve-wracking experience, especially when it can mean the difference between making a sale or losing out to a competitor.

Fortunately, there’s a huge range of professionally designed sales PowerPoint templates out there that can be customized quickly and easily for your next project, saving you valuable time in preparing for your presentation – and we’ve gone ahead and found a list of the very best ones at your disposal, including both free and premium options.

Read on for our collection of the best PowerPoint templates for sales presentations.

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Clean Business PPT

The X Note Template

Agency Portfolio PPT

Analysiz Powerpoint

Ciri PPT Template

Bolo PPT Template

Queza pastel ppt presentation for sales.

Our first PowerPoint presentation template features a gorgeous pastel color scheme with two variations and is ideal for a wide range of sales and marketing purposes. It comes with 50 slides, all of which feature fully editable graphic elements and design settings.

Shoes – Multipurpose PPT Presentation for Sales

Next up we have a multipurpose sales PowerPoint that can be used for virtually any business under the sun. It has a classy and stylish design, 60 total slides, free fonts plus a help file is also included to help you make the most of this professional PPT template for sales.

Sales Funnel PowerPoint Presentation

Here we have a ppt presentation for sales funnel with a minimalistic and sophisticated design. Like any other powerpoint sales presentation examples, the template allows you to easily customize the colors, diagrams, charts, and images to suit your brand requirements and offers an array of creatively designed slides.

Sales Meeting – Modern PPT Presentation for Sales

Sales Meeting is a set of simple and uncluttered sales presentation templates that includes 150 unique and stylish slides in total, 5 color schemes, drag, and drop image placeholder, and a number of other amazing features. It comes in high-resolution 16:9 widescreen retina-ready layouts.

Minimal PPT Presentation for Sales

The next in our list of amazing sales PowerPoint templates is this beautiful minimal design featuring 20 master slides in a standard 4:3 size format, with modern, polished layouts, customizable charts, diagrams and tables, and a range of text styles. It’s super easy to edit and comes with supporting documentation.

Solua PPT Presentation for Sales

Designed as an event-specific sales presentation template for Cyber Monday promotions, our next option is able to be adapted to suit any business type, but is ready for use with a fashion or beauty business if you want to save even more time! It includes 50 high quality and professional layouts to choose from.

Property Marketing PPT Presentation for Sales

Here we have a custom made marketing and sales presentation template for the property and real estate sector, and one of the best sales presentation templates for quick and easy customization. It comes with seven color options to choose from, and 50 unique layouts, plus 1000 editable icons and free fonts.

Proposal PPT Presentation for Sales

This sales proposal template is a comprehensive and professionally designed collection of purpose-built slide layouts that are perfect for a corporate sales presentation, and can easily be customized using PowerPoint. It includes free fonts and vector icons, plus five pre-made color themes.

Pitch PPT Presentation for Sales

Our next option is one of the most versatile PowerPoint presentations for sales examples and offers 20 master slides with a clean, uncluttered layout, a range of infographics and data visualization elements, and image placeholders. Every aspect of this professional design can be customized to your liking.

B2B Marketing PPT Presentation for Sales

Searching for sales presentation templates that are ideal for business to business sales and marketing projects? Look no further – this template features 60 unique slides with unlimited color options, editable layouts, free fonts, and full supporting documentation included. It’s also easy to customize for other business models.

Wallts PPT Presentation for Sales

Wallts is one of the best PowerPoint sales presentation examples for a creative modern business plan and includes 30 unique slides, each with an innovative layout, free web fonts, vector icons, and fully editable graphic elements. The geometrically inspired design gives it a subtle creative flair.

Catalogues PPT Presentation for Sales

Perfect for a fashion or beauty business to use for their business plan presentation, our next PowerPoint presentation template offers a clean, modern aesthetic featuring muted colors and layered graphics that create a sophisticated and unique layout. There are 150 slides in total, including five color variations.

Ozone Marketing PPT Presentation for Sales

The Ozone marketing and sales PowerPoint template is a versatile collection of 60 unique slides featuring a bold, modern layout that utilizes bright colors and clean, sans serif typography to create a professional and clean design. It also includes full animation and a range of handmade infographics for you to customize.

Promotion PPT Presentation for Sales

Perfect for an agency or any other type of business, the next in our list of the best sales PowerPoint templates is an elegant set of 150 total slides, with 5 different color schemes, drag, and drop image placeholders, and fully editable vector graphics, making customization super quick and easy.

Car Dealer PPT Presentation for Sales

Here we have a sales PowerPoint presentation template that’s been designed for use by a car dealer or automotive trader. It offers clean, high-quality graphics, a classic and intuitively designed layout, and well-organized slides for an engaging and informative sales presentation.

Clean PPT Presentation for Sales

Wow, your audience with this bold, modern template featuring a range of slides with a clean, elegant design that can easily be adapted to any industry or business type. Every aspect can be customized, from the colors and fonts to the layout and fields included in each slide.

Bastera Fashion PPT Presentation for Sales

Next up, we have a sales PowerPoint template that’s perfect for use as a fashion promotional lookbook. It includes 50 unique and editable slide layouts, two-color theme variations, fully customizable graphics and text fields, and image placeholders for seamless editing.

Eleska PPT Presentation for Sales

Our next sales PowerPoint template is Eleska, a marketing pitch presentation that’s ideal for any business or professional to customize for their own purposes. It offers a modern and visually appealing design with intuitive layouts and strong sans serif fonts to promote usability.

Bold PPT Presentation for Sales

Next up is a bold, modern take on a classic sales pitch design, featuring a clean, engaging layout with effective use of bright colors and eye-catching images to capture your audience’s attention. It also comes with a set of 1000 vector icons and free fonts to help you customize.

Ermora – Simple Sales Plan PowerPoint Template

Ermora is a clean, and minimal marketing plan PowerPoint that will help you deliver a standout presentation. It consists of a multitude of slide designs that can be fully customized to your specific requirements. Do check it out today.

Kulax – Sales Presentation Template

If you’re looking for a strictly professional template for your upcoming marketing plan presentation, Kulax is right up your alley. It features 20 clean and minimalistic slides that can be easily customized in PowerPoint, Keynote, and Google Slides.

Minius – Sales PPT Template

Minius is a professional yet eye-catching presentation template that can be used for a variety of marketing purposes. It has everything you need to deliver a sensational presentation; no wonder its one of the top-rated marketing plan PowerPoint templates out there.

Seguro – Sales PowerPoint Template

Seguro is one of the most downloaded marketing PowerPoint templates on our list. It’s a versatile template that can be put to use for virtually any purpose under the sun. Regardless of what you use it for, it will exceed your expectations every time.

Marketonik – Sales Plan PPT Presentation

Scouring the internet for a template that meets the modern design needs? Look no further than Marketonik. It’s a stunning PowerPoint template that will help you put together a killer presentation, and leave a lasting impression on your clients.

Aradis PPT Presentation for Sales

The last of our premium sales presentations is Aradis, a clean, modern template that’s ideal for a fashion-focused business in any industry to use as a sales or marketing pitch. The bold color scheme choices and emphasis on images and visual elements rather than paragraphs of text make it great for creative projects.

Free Powerpoint Sales Presentation Examples

Sales & deals – free ppt presentation for sales.

Make an impression on your potential customers and boost sales with the dynamic, multi-purpose Sales & Deals powerpoint presentation. It contains 31 distinctive slides, easy-to-edit graphics and maps, and thousands of icons for you to play around with.

Free Creative PPT Presentation for Sales

If you’re wanting a free PowerPoint sales template with a unique and creative design, but without the price tag, this free download from SlidesGo is a great choice. It features a colorful, vintage-inspired design with clean, functional layouts that come in five different color schemes.

Free Business PPT Presentation for Sales

Here, we have a PPT presentation template for sales sourced from the Microsoft Office templates website, available for free download. It’s ideal for selling any kind of product or service and includes slides for introduction, business opportunities, products and services, cost comparison, company strengths, key benefits, next steps, and contact information.

Free Memphis PPT Presentation for Sales

We’ve found this beautiful marketing plan template that offers a fresh, pastel-toned design featuring summer-inspired elements, ideal for a fun and engaging marketing or sales pitch! This template is available as a free download from SlidesGo.

Free PPT Presentation for Sales Pitch

Next up is a ppt presentation for sales containing all the essential slides for a startup pitch deck including strategy formulation, revenue growth, proposed budget, and timeline. Best of all, this one of the best sales powerpoint templates is available for free download.

Thanks to this collection of the best premium and free sales PowerPoint template, your next sales pitch is in the bag! No matter what industry or profession you’re in, these templates can all be adapted to suit your next project and wow your audience, while leaving you valuable time to focus on your pitch.

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Download our gripping Sales Promotion template, designed exclusively for Microsoft PowerPoint and Google Slides, to describe a marketing strategy focused on increasing demand for certain products or services for a short term by designing engaging campaigns. You can also convey how this strategy helps firms generate more sales.

These convincing presentation slides are useful for sales managers, business development specialists, and sales consultants to depict the step-by-step process of working sales promotion. You can also explain the advantages, disadvantages, techniques, and objectives of sales promotion. Moreover, you can also highlight its methods, like sponsorship, product placement, loyalty programs, and more. This PPT offers fast and easy customization features, allowing you to create a slideshow in no time.

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Sales Strategy for Business

It seems that you like this template, sales strategy for business presentation, free google slides theme, powerpoint template, and canva presentation template.

As a professional in the business world, it is important to have all the necessary tools to deliver a standout sales strategy. That's where this Google Slides and PowerPoint template for sales strategy comes in. With a sleek, minimalist design centered around a rich, dark blue color scheme, this template is the ideal resource for presenting your sales plan to other business experts. Packed with useful resources like graphs, timelines and tables, it will enable you to communicate your message clearly and effectively, while also keeping your audience engaged from start to finish.

Features of this template

• 100% editable and easy to modify
• 35 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

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Sales Promotion

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Get your hands on our Sales Promotion PPT template to demonstrate the sales strategy to promote new products and stimulate their demand in an existing marketplace. Sales managers can leverage this exclusively designed deck to exhibit the need for sales promotion in increasing sales volume, gaining the trust of the dealers, and encouraging customers to try new products. You can also represent strategies to ensure the success of sales promotion techniques.

You can craft memorable presentations by leveraging this awesome template. The modern designs, subtle backgrounds, and unique themes let you present your ideas to the viewers impactfully. So, download this incredible set today to amaze your audience!

What’s Inside the PPT?

• A flower-shaped diagram portrays the objectives of sales promotion.
• The methods have been depicted through a loudspeaker infographic.
• The types have been highlighted via a beautiful design.
• A well-designed illustration showcases techniques of sales promotion.
• The working of sales promotion has been explained through a creative diagram.
• The advantages and disadvantages are given clearly and concisely.

Distinct Features

• The objects have been prepared after extensive research to refrain from copyright issues.
• The high-definition element can be displayed on a large screen without losing quality and resolution.
• A team of proactive customer care executives is available 24*7 to solve your problems.
• You can make all the changes in this deck quickly without technical knowledge or editing skills.

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Stages // require(['jquery'], function ($) { $(document).ready(function () { //removes paginator if items are less than selected items per page var paginator = $("#limiter :selected").text(); var itemsPerPage = parseInt(paginator); var itemsCount = $(".products.list.items.product-items.sli_container").children().length; if (itemsCount ? ’Stages’ here means the number of divisions or graphic elements in the slide. For example, if you want a 4 piece puzzle slide, you can search for the word ‘puzzles’ and then select 4 ‘Stages’ here. We have categorized all our content according to the number of ‘Stages’ to make it easier for you to refine the results.

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Sales Promotion - PowerPoint PPT Presentation

• Sales Promotion

MKT 425: Selling and Sales Promotion Chapter 13 Sales Promotion Afjal Hossain Assistant Professor Department of Marketing Patuakhali Science & Technology University – PowerPoint PPT presentation

• Also refers to consumer promotion.
• Are the incentives aimed at a firms customers.
• This type of promotions are directed toward individuals or firms that use the product and do not resell it to another business.
• Stimulate purchase
• Introduce as a trial
• Create new users
• Increase repurchase from occasional customers
• Reward loyal customers
• Consumer franchise building
• To increase awareness loyalty of a brand.
• Goal Build a favorable image by pointing out unique features
• Ex style, design etc.
• Consumer Sales building promotions
• Focus on immediate sales.
• Ex discount, coupon etc.
• Unique, Desirable Offering or Premise
• They make you believe you can win!
• Simple to Enter / Participate
• Contests Sweepstakes
• Refunds Rebates
• Free samples/ Sampling
• Bonus Packs
• Specialties
• Price Reductions
• price reduction offer to a consumer for achieving another thing.
• It may be percentage off the retail price. Three types of coupons are
• Instant redemption coupons
• Bonus-back coupons
• Scanner-delivered coupons
• Coupons Three types of coupons
• This type of coupons are given out along with free samples of a product to encourage consumers to try a new brand.
• This type of coupons are given inside packages to encourage repeat purchase.
• Firms issue coupons at cash register by triggering an item being scanned. The item being scanned is normally a competitors product. It is used to brand switching.
• Coupons Problems
• Reduced revenues
• Using coupon it is to reduce price of the product in case of the loyal customers in the next purchase. So, total revenue is reduced.
• Mass-cutting
• This problems occurs only for a fraudulent retail outlet/ illegal coupon ring.
• Counterfeiting
• Coupons are copied send back to the manufacturers. Newspaper generated black white coupons are easiest to counterfeit.
• Misredemptions
• It is of misrepresenting the coupon for a wrong size cane. Coupon for 250 gm cane rather than 500 gm cane.
• Coupons Tactics to Improve Coupons Effectiveness
• The Face value of the coupon Higher value
• Distribution method Free standing inserts (FSI)
• Attractiveness
• prizes, gifts/ other special offers consumer receive while purchasing products
• In this case consumers pay full price of the product. Four types of premiums are
• Free-in-the-mail premiums
• In or on-package premiums
• Store or manufacturer premiums
• Self-liquidating premiums
• Premiums Four types of premiums
• Gifts, individuals receive for purchasing goods. To receive the gift, the customer must mail in a proof or purchase to the manufacturer, who then mails the gift back to the consumer. Sometimes, more than one purchase is required to receive the gift.
• small gifts such as toys in cereal boxes. Sometimes, the gift is disguised or packaged so the consumer must buy the product to find out which premium it contains. Ex Package of blades with the purchase of razor.
• Gifts given by either the retail store or manufacturer when the consumers purchase a product. Ex Fast-food restaurants offer children a toy with the purchase of childs meal.
• Self-liquidating premium
• Consumers purchase when the manufacturers bear the shipping or handling costs just paying for the products price.
• Premiums Problems
• Time Factor
• The offers would be for a small time otherwise it will face a huge loss.
• Higher cost premiums create more sales but cost more to provide.
• Premiums Building successful Premium Programs
• Match the premium to the target market
• Carefully select the premiums (avoid fads, try for exclusivity)
• Pick a premium that reinforces the firms product and image
• Integrate the premium with other IMC tools (especially advertising POP displays)
• Dont expect premiums to increase short-term profits
• Contests Sweepstakes Problems
• to provide prize, entry forms, legal statements, supportive advertising etc.
• Consumer Indifference
• State lotteries, internet gambling create individual difference.
• Many companies can offer at a given time
• Contests Sweepstakes Creating successful C S
• Finding the right prize
• Undertake an advantage of a special event
• sports contest or celebration of any renowned person
• cash returns offered to consumers for the purchase of a product
• Consumers pay full price for the product but can mail in some type of proof of purchase and then the manufacturer refunds a portion of the purchase price.
• Difference between Refunds Rebates
• Refunds Rebates Problems
• mailing record keeping cost involved.
• Lost revenue
• total revenue is decreased.
• Diminished Effectiveness
• no new purchase is evolved.
• Refunds Rebates Creating effective RR
• Perceived newness
• encourage consumers to try new product
• Sampling is the delivery of actual product to consumers for their use or consumption. Samples are provided free of charge. Often, companies provide samples of products to potential clients. Sampling can be used in service sector i.e. Saloon or Dentist. Seven types of sampling
• In-store distribution
• Direct sampling
• Response sampling
• Cross-ruff sampling
• Media sampling
• Professional sampling
• Selective sampling
• Sampling Seven types of sampling
• In-store sampling
• when food product companies have personnel, cooking the food and passing it out to individuals in the store
• samples are mailed or delivered door to door to consumers.
• samples are made available to individuals or businesses responding to a media offer on television, on the internet or from a magazine etc.
• samples of one product on another.
• samples are included in the media outlet.
• samples are delivered by professionals, doctors provide free samples to patients.
• samples are distributed at a site i.e. state fair, parade, hospital, restaurant, sporting event etc.
• Sampling Problems
• Samples are mailed, adding to the expense of the program.
• Sampling Effective use of samples
• It introduces a new product or a new version/ an existing product to a new target market or a prospect.
• Willing to switch brands if the trial use of the product was a positive experience.
• encourage to buy existing product with an extra unit
• when an additional extra number of items is placed in a special product package then it is called bonus packs. Ex Buys 4 pens for the price of 3 pens in a bonus pack.
• Bonus Packs Problems
• When the bonus is small consumers often believes the price of the product has not truly changed.
• When the bonus is large, consumers tend to believes that the price was first increased up to compensate for the additional quantity.
• The size of the bonus catches the consumers attention, it may not convey the desired message.
• Bonus packs are costly because, additional amounts of product sell for the same or a similar price.
• Bonus Packs Effective use of Bonus Packs
• A retailer can build a good relationship with a manufacturer that uses a bonus pack to increase brand switching.
• Consumers like bonus packs because they get additional product at the same price.
• Reduce brand switching at a minimal cost for existing product.
• encourage an display sales more not the actual product
• A price-off is a temporary reduction in the price of a product to the consumer. It is not on actual item but on a POP display, sign or shelf. It stimulates
• Sales of an existing product.
• Work well in the B2B area.
• Price-offs Problems
• Too many price-off offers can create a detrimental impact on the firms image.
• It devastates for profit margins
• Price-offs Effective use of price-offs
• It has an appeal of a monetary savings to consumers
• The reward is immediate
• Items given free to consumers and other stakeholders to help keep a brands name top-of-mind.
• These are normally low cost items, i.e. calendars, rulers, coffee mugs, T-shirts, pens etc.
• Basically non-profit organizations use specialties for opening new facilities.
• A featured price that is lower than regular price.
• Ex Buy one get one free, 30 more for same price etc.
• Sometimes the retailers sacrifices some of its profits to clear the stock.

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Sales Promotion

Apr 07, 2019

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Sales Promotion. MKT 6301 Nanda Kumar http://www.utdallas.edu/~nkumar. Types of Sales Promotion. Consumer Promotions Product Based Generate Awareness (free trial) Generate Volume (buy two get one free) Price based Advertise low price Coupons: in-,on-pack, cross-ruff FSI etc. Premiums

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• mixed pricing strategy
• insufficient market
• high price store image
• retail opportunism
• ongoing promotions

Presentation Transcript

Sales Promotion MKT 6301 Nanda Kumar http://www.utdallas.edu/~nkumar

Types of Sales Promotion • Consumer Promotions • Product Based • Generate Awareness (free trial) • Generate Volume (buy two get one free) • Price based • Advertise low price • Coupons: in-,on-pack, cross-ruff • FSI etc. • Premiums • Sweepstakes (Volvo) • Placed Based Promotions (End of Aisle Displays)

Types of Sales Promotion • Trade Promotions • Free Goods • Price based (more than 91%) • Place based • Slotting Allowances • Advertising and promotion based • Co-op Advertising • Sales based • Bonuses and incentives

Types of Sales Promotion • Retail Promotions • Retail discounts • Displays • Features • Coupons • Other – Reward programs etc.

Why Offer Price Promotions? • Charge regular price or sale price? • If sale price yields higher profits than charging regular price – why ever charge regular price?

Brand-Level Price Promotion: Rationale for Hi-Lo Pricing • Competitive Explanation: Hi-Lo pricing as a means to mitigate the intensity of price competition • Two competing brands with some brand-loyal consumers e.g. Coke and Pepsi • A significant segment of “switchers” or price-shoppers who care only about price • In order to get the switcher segment, each firm has incentive to undercut the competitor • No equilibrium retail price pairs • Promotional pricing as mixed pricing strategy

Brand-Level Price Promotion: Rationale for Hi-Lo Pricing • Competitive Explanation: Hi-Lo pricing as a means to mitigate the intensity of price competition • Example: • Coke Loyal Consumers = 50 % of the market • Pepsi Loyal Consumers = 20 % • Switchers = 30 % • Consumer Reservation Price = $5 • Marginal Cost = 0

Brand-Level Price Promotion: Rationale for Hi-Lo Pricing • Example: • Will Coke& Pepsi price at $5 (monopoly price)? • No. • Why? Competition for “switchers” • Will Coke & Pepsi price at $0 (perfect competition)? • No. • Why? Coke can earn $2.50 (0.5*$5) and Pepsi can earn • $1.0 (0.2*$5) at $5 • => Neither ($5,$5) nor ($0,$0) prices are Nash equilibrium. In fact, there is no Nash equilibrium in pure pricing strategies.

Brand-Level Price Promotion: Rationale for Hi-Lo Pricing • Example: • Will Coke price lower than $3.12? • No. • Why? Because even if it gets both Coke-loyal & switchers • (0.8*$3.12) it will earn less than $2.50 • => Both Coke & Pepsi will charge in the price range $3.12 - $5 • If Pepsi charges slightly below $3.12, it could get all the switchers => a profit of $1.56 > $1.0 (profit at monopoly price) • => Weaker brand gains due to price competition over brand switchers => Weaker brand will promote more frequently

Brand-Level Price Promotion: Key Learning Points • Manufacturers follow Hi-Lo pricing as a means to mitigate intensity of price competition. • Brands which enjoy more “brand loyal” customers promotes less frequently than a brand enjoying less “loyal” customers.

Brand-Level Price Promotion: Rationale for Hi-Lo Pricing • Price Discrimination Explanation: Hi-Lo pricing as a means to price discriminate • Assume that the loyal customers in the Coke-Pepsi example are uninformed about prices • Switchers know which brand is priced lower – relatively lower costs of acquiring price information • Price promotions arise because firms want to discriminate between informed and uninformed customers • Want to prevent customers from forming a high price store image

Coupons • Can help price discriminate • Enables firms to charge higher prices to price insensitive customers while charging lower prices to price sensitive customers • Better than lowering prices store-wide • Costly because of imperfect targeting • Redemption rates (~2%) • Redemption rates, repeat purchase and trial can be increased by type of coupons: • On-pack, In-pack, Cross-ruff

Trade Promotions • Why offer trade promotions? • Double-Marginalization problem (will discuss in more detail next week) • Retail prices too high • Insufficient market coverage • Offer lower wholesale price to retailers to increase market coverage

Problems with Trade Promotions • Retail Opportunism • Forward Buying • Inventory problems and Demand Spikes • Why not eliminate trade promotions?

Why does the retailer act opportunistically? • Retailer’s clientele: • Quality sensitive customers (X) • Willing to pay a high price (vH) • Price sensitive customers (Y) • Willing to pay a low price (vL) • Retailer’s options: • Charge pH and serve only the Quality sensitive customers • Discount price to pL and serve all customers

Customers’ Options • Buy at the retailer if price at the retailer is less than their EV = price at a competing retailer + shopping costs • Relationship between customers’ EV and retail opportunism? • More often the retailer cheats the lower the EV • Retailer balances these two effects and passes through at least some of the time

Promotions that can help Trade Promotions • Manufacturers’ advertising ongoing trade promotions • McDonalds advertising ongoing promotions at participating retailers etc. • Manufacturer’s rebates • Can help decrease the difference between vH and vL and therefore increase the retailer’s incentive to discount price

Other Promotional Practices • Why offer Slotting Allowances? • Co-op Advertising Subsidies?

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