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Business Plan For The Laundry Industry [PDF]

In order to have a successful business, it is crucial to have a plan, a laundromat business plan . But, what exactly is  a business plan ? What should be included? How to know if the steps are being followed? This is what this article is all about!

Step 1. The definition of a business plan is that it is a written description of the future of a business. It's a document that tells the story of what the plan is and how to make it happen.  Although every business has its own story, there are some generally accepted conventions about what a full-blown business plan should include and how it should be presented. First of all, the famous 5 W's: What, When, Who, Where, Why and How .  By answering this 5 questions in the right way, the business plan for laundry services will cover all the important matters that will contribute on making the business a success.

“Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!”  - Kevin J. Donaldson

Any laundromat business plan should start with a list of the services that will be provided. Will the laundry be delivered back to the customers or will there be specialized services offered such as dry cleaning and/ or ironing? It does not matter if entrepreneur(s) will not be going for a bank loan or a venture capital, a business plan doc will give clarity about where the business is heading and it is a helpful tool to stay organized and remain on track.

A BUSINESS PLAN FOR A LAUNDROMAT BUSINESS  

Laundry business has had a boom in these recent years, since people have no time (nor are they are fund of) for washing, dry cleaning and ironing their clothes. This business sector is a great business opportunity to invest in due to the fact that it offers a solution to people's problems, which is why it has a very high and recurrent demand (people will never stop washing their clothes). Although laundry business has a great potential, it is crucial to understand the importance of a business plan in order to make this business work. 

Business franchises come with a large number of benefits, including the providing of everything needed to get a business up and running. As the brand  and business model are already set-up and established, entering a franchise contract can come with less risk than starting a business entirely from scratch.

KEY COMPONENTS FOR A SUCCESSFUL LAUNDRY BUSINESS PLAN

It is important that every business plan for laundry services answers the 5w's , the length does not matter, as some business are bigger than others or need a deeper explanation for its understanding. As stated before, the main objetive of a business plan is for your product(s) and/or service(s) to be understood.

The following topics are to be explained in a business plan:

• Basic Business Concept
• Strategy and Actions for its Implementation
• Competitive Advantages
• Target Market
• Financial Needs

1. Basic Business Concept

This is an overall of the idea, where the When & How should be explained. This is where the entrepreneur(s) should explain and discuss the following:

• The industry
• The business structure
• The introduction of the product or service
• The plan for making the business

The main objective of this section is for people (such as investors) to figure out if the business is attractive or not and where the What and How  will be explained. 

2. Strategy and Actions for its Implementation

After the introduction of the product or service is made, here is where the following questions must be answered:

What are the specific goals for this business? 

When and How  will the goals be accomplished? 

This three questions are the body of the plan, this is one of the most important sections, it could be said that it is the heart of the business plan. 

3. Competitive Advantages od a laundromat business plan

Why should people look at this laundry business plan instead of other? Why would customers want to purchase those products and/ or services and not those of the competitors? Here is where the chance to dazzle the readers with good and solid information about the laundry business is.

4. Target Market --> Marketing Plan

Everything about the potential and actual customers. 

• What profile is being looked for? 
• What is the demographic audience? 
• What methods will be used to capture the specific audience? 
• How will the “attack” and retain of the customers will be done to gain more profit? 
• What sets your business apart from the competition?

5. Financial Needs

Starting a laundry business might be more expensive than people think. When writing down a laundry business plan , it is important to jot down all the equipment and items that will be needed such as: washers, dryers, detergent, hangers, and so on. These items will need to be factored into the budget to ensure the venture is financially viable.

These statements provide a model of how the ideas about a laundry business, its markets and its strategies will play out. It is important to remember that a business plan is based on facts and not feelings. The entrepreneur(s) have to stick on the projections and numbers instead of hopes, think about realistic expectations of profit instead of focusing on dreams of wealth. This section is about facts - checkable, demonstrable facts - because here, is were the most important component of all comes out: THE CREDIBILITY

IN CONCLUSION:

A laundromat business plan is a great tool that allows founders to present their vision and plans of a project. When using any business plan format, there are standard questions (such as the 5 w’s) that force every person involved to think, analyze & create a long term vision and strategy for the idea.  It is demonstrated that writing things down on paper helps as a guide to track the progress and have better control on the status to be accountable on the future.

“Business planning is incredibly helpful for describing what you do, understanding who your competitors are, and crafting a realistic three to five year plan. Each of these activities is crucial if you are looking to launch or expand a venture, and learning to speak concisely about your company will always be crucial no matter what stage you’re in.”   - Garrett Neiman , College Spring

HOW DID THE MOST FAMOUS SPANISH LAUNDRY STARTUP MADE IT HAPPEN?

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Laundry Shop Business Plan: Complete Guide

• January 31, 2023

👇 Check all our resources on laundry shops 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your laundry shop, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a laundromat or a dry cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary is one of the most important elements of your laundry shop business plan. It gives everyone an overview of your business, including the potential lenders and investors, so it’s important to get all the details right.

An executive summary is simply a summary of your business plan, highlighting all the important sections and the funding ask.

Why you need a business plan for a laundry shop

The only reason you would want a business plan is to get a clear roadmap when executing your business strategies from start to finish. This is important when considering a business as competitive as a laundromat , where a lack of attention to minor detail could have a massive impact on the revenue potential. Ideally, your business plan should help you achieve one of the following objectives;

• Help secure funding from banks or other lenders (think about a SBA loan ).
• Get financing from private investors (angel investors, private funds, etc.)
• Obtain a public or private grant

How to write an executive summary for a laundry shop

The structure of any executive summary is always the same, same goes for laundry shops.

Business Overview

What’s your business name? What is your business model? Do you operate a dry cleaning or a laundromat? This section should contain the answers to all these questions and more.

Note that entrepreneurs have 2 business models to choose from when starting a laundry shop. You may want to purchase a franchise or instead open an independent shop. This needs to be crystal clear from the outset in this section.

Other important elements to consider here include the services you plan to offer, the location of your shop and the legal structure of your company.

Market analysis

In this section, you should summarise the market research you would have conducted as part of your business plan. Indeed, conducting a proper market analysis will give you an accurate estimation of the total number of customers that may visit your shop every month.

For example, do you have a clear picture of the exact number of laundry shops in your area? If you are launching a laundry shop within a busy neighborhood, then what’s the competition like?

Other important elements that will come up at this point include the region’s demography and the demand for laundry services, ultimately determining your pricing strategy . 

Management & People

Expand here on the management team and their experience in the industry. Also, make sure you have a clear organizational structure with the different teams and their reporting lines.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

There’s no better way to conclude the executive summary than by laying out the objective of your business plan: to raise funding from investors, banks or to obtain a grant.

Therefore, answer the following questions here: What loan/investment/grant are you seeking? How much do you need? How long will this last?

2. Laundry Shop Business Overview

A business overview is exactly what it sounds like: a description of your company and what it offers to your target customers. For a laundry shop, the focus will be on your specific services, how every product is priced, and who your target market is.

Here are the different sub-sections you should cover here:

As part of the business overview section, describe the history of your laundry shop, covering your interest and reason for starting the business today. Explaining the rationale and the “why you” to investors goes a long way.

For example, if your analysis showed that most laundry shops in the region welcome customers to come in for their cleaning services, you could offer pickup and delivery services instead, to stand out from the crowd.

Business Model

The business model answers specific questions about your laundry shop. For instance, will you purchase an already established franchise or start from scratch? Also, are you opening an independent store or opting for a partnership?  

Laundry Services and Products 

There’s no limit to the number of services and products you can offer at your laundry shop. However, you need a clear strategy to truly stand out from the crowd and target the desired market base. Most importantly, you need to show the potential investors why they should trust your business model and nothing else. 

A standard laundry shop in the US will almost certainly focus on washing, drying, and folding services. However, you can take it a notch higher by offering additional services like dry cleaning, ironing, and stain treatment. Be clear if you cater to a specific target market like colleges, toddlers (diaper services), restaurants, animal shelters, inns, or hospitals. 

Pricing Strategy

What’s a fair price for laundry services? Such questions are best answered after assessing your target audience and other important details related to the laundry shop business. Of course, you don’t have to go overboard when setting your prices for a new start-up. 

On average, laundry services cost about $2.00 per load in most US states. So, this could be a good starting point as you continue to explore the market to determine the most reasonable prices for your audience. 

Generally, the cost of laundry services depend on the location and quality of services. While most laundry services that allow clients to drop off their laundry for cleaning charge by weight, some will help customers pick the desired services from the menu.

Target Audience

For a laundry shop business, it’s important to find out if the local area even needs your services in the first place. And even after identifying an obvious market gap, you will want to dig deeper to find out what the customers will appreciate most about your business and why they need laundry services. 

Knowing your target market not only helps you attract and retain new clients but also shows the lenders the viability of your business model. 

Legal Structure

The legal structure is the last element you may want to include in your laundry shop’s business overview section. Most laundry shops in the US are operating as a limited liability company (LLC). 

But as you may already know, the legal structure is never a one-size-fits-all affair. So choose a structure that matches your needs between a corporation or a partnership.

Laundromat + Dry Cleaning Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Laundry Shop Market Analysis

A proper market analysis is another very important section in your laundry shop business plan, helping you showcase your wealth of knowledge about the market. And that’s exactly what many investors will want to see. 

For a laundry business, setting up your shop in a busy location with lots of apartments might be a goldmine, helping you reach out to a large audience in little to no time. Unless you want to spend a couple of hours on the road traveling to offer your pick and delivery services, you will want your laundry shop to be as close to the target market as possible. 

Laundry Shop Market Trends

As part of a comprehensive market analysis, ensure you understand the market trends before jumping on the laundry shop train. An overview of the current market size and a prediction of the future growth opportunities should help you make clear business decisions. 

How big is the laundry industry in the US?

It’s always good to present a few numbers for the US market. For example, you could use the US market size of $10 billion in 2020, expected to grow by 4% annually from 2021 to 2028.

How big is the laundry industry in your area?

However, there are good chances you will want to be as specific as possible by restricting your analysis where you plan to operate instead. Indeed, whilst the US market for laundry facilities might be growing overall for certain reasons, it might not be the case at all in your area.

This can be as easy as listing all the different laundry shops (laundromats, online on-demand delivery / pickup laundry, dry cleaners) in your area.

How fast is the laundry industry growing in your city?

Now let’s look at growth.

Here, you can use the number of laundry shops in your city. For example, assuming there were 20 shops in your city in 2020 and 24 in 2022, we can assume your market is growing at +10% per year.

Laundry Shop Competitor Analysis

A healthy competition puts you on your toes, ensuring you work hard to improve your services and never stay in your comfort zone. However, competition only makes sense if you are smart enough to understand your competitors’ biggest deficiencies.

After finding out the number of laundry shops in the area, some of your biggest competitors in the field, and the services they offer, you will want to go a step higher to evaluate other vital elements. 

For example, you may want to know how much your competitors charge for the same laundry services, the average number of employees and their salaries, and the estimated number of customers they serve every month. The data you obtain from such analyses should help you make smart decisions, fully motivated to meet your clients’ expectations. 

Laundry Shop Customer Analysis

Now that you know the market trends and the level of competition, who exactly are you selling to? This is more or less the same as the target audience, and everything still hinges on the nature of the individuals you intend to serve. 

You can deduce this information from the competitive analysis , taking note of the need for laundry services in the area and the region’s demographic pattern. Find out if the local community appreciates online booking because that will force you to design a reliable website with a user-friendly booking section. 

4. Sales & Marketing Strategy

The sales and marketing strategy section of your business plan should include information on how you will attract new customers to your laundry shop.

Keep it simple by answering specific questions about your business. For example, what marketing channels are best suited to your target audience? How will you know that your marketing strategy is working? What’s the estimated marketing budget? And do you plan to include incentives like bonuses and offers to attract new clients within the first few days/weeks of operation? 

Laundry Shop Marketing Channels

You will never run out of options when it comes to the marketing channels for a laundry shop business. The only question is whether the chosen strategy suits your target market.

Ideally, the chosen marketing channel should be creatively designed to deliver results while helping you outshine some of your biggest competitors in the field. And there are numerous options, including;

• Social media ads (Facebook, Instagram)
• Local pay-per-click campaigns (e.g. Google Ads )
• Website 
• Partnerships (with corporates, hotels, fitness clubs, etc.)

What Are Your Unique Selling Points (USP)?

A unique selling point explains how you stand out from the competition. This section includes a specific feature that customers can only find in your business and should be communicated concisely. 

Your USPs separate your business from competitors, and help customers make a decision between one laundry shop and another.

Of course, a unique selling point varies from one company to another, but some of the key factors that should guide your decision include;

• Price : you may be cheaper vs. your competitors
• Location : your laundry shop might be closer to your target customers
• Quality : you offer higher-quality services and/or faster turnaround
• Services : you might offer an online booking service with the ability for customers to order pickup and delivery so they don’t have to leave the comfort of their home

5. Management & Organizational Structure

The 5th section of your laundry shop business plan should be about people. It should include 2 main elements:

• The management team and their experience / track record
• The organizational structure: what are the different teams and who reports to whom?

Here you should list all the management roles in your company. Of course, the amount of details you need to include here varies depending on the size of your company. A franchise business with a number of laundromats would need more detail vs. an independent laundromat.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

Organizational structure for a laundry shop

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, operations, marketing, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

6. Laundry Shop Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your laundry shop is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you plan to open a new laundromat , purchase new washing machines, renovate your facilities, etc.)
• The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a laundry shop, startup costs are all the expenses you incur before you open the space to your customers.

These expenses typically are:

• The lease deposit for the space you rent (if your decide to rent)
• The loan downpayment for the purchase price of the building (if you decide to buy with a mortgage)
• The design and renovation of the existing facilities
• The equipment (washers, dryers, coin machine, etc.)

The total startup costs depend on a number of factors, such as the type of business model (laundromat vs. dry cleaning), the quality of the building (whether there is a lot or remodeling to do or not), the number and quality of the machines, etc.

As an example, it costs on average $151,000 to $490,000 to start a laundromat with 15 front-loaders and 10 dryers. For more information on how much it costs to open and run a laundry shop, read our complete guide here .

Laundry Shop 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your laundry shop business plan.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions and benchmarks used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even ?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 20%) on your margins?
• What is your average customer acquisition cost (CAC) ?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs . For more information, read our complete guide here .

7. Funding Ask

This is the last section of your laundry shop business plan. Now that we have explained what your laundry shop is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any laundry shop business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in buying the real estate? Or will it cover mostly the cost for the acquisition of the machines?

Those are very important financial questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our laundry shop financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Top 10 Laundry Business Plan Templates With Examples and Samples

Samradni Pradhan

The idea of laundry service is a product of Western culture, where customers go to a store and wash their clothes using a washing machine and detergent. When a single washer doesn't work, laundry services clean the fabric on a larger scale. Hotels, restaurants, hospitals, and other locations that need regular fabric cleaning extensively use these services.

Like any other business, a laundry service needs a thorough business plan that includes the objectives and a strategy for achieving them. This plan will encompass operational details, staffing needs, financial evaluation, market analysis, customer assessment, and more. It aims to assess the firm's feasibility comprehensively. A well-executed business plan ppt will aid entrepreneurs in securing capital and loans for maintenance, expansion, and growth.

This blog will discuss the best laundry business plan templates for your company.

Best Laundry Business Plan Templates

Table of contents, 1. executive summary, 2. company overview, 3. industry analysis, 4. customer analysis, 5. competitor analysis, 6. swot analysis, 7. porter's framework, 8. marketing plan, 9. operational plan, 10. financial plan.

Getting clean clothes is only one aspect of laundry – the other is improving the overall service. Furthermore, when launching a laundry business, many possibilities are challenging to track. Our templates are helpful in this situation.

Using our comprehensive business plan template gives your business ideas a canvas and a notebook. These templates were created explicitly with the needs of a laundry and dry-cleaning business plan in mind. This blog will cover details on the top 10 pages of the complete deck. After downloading, you will get 65-page Doc, PDF, and XLS files.

An executive summary should highlight your laundry business's distinctive value proposition, mission, and vision. Investors can swiftly determine the organization's viability by viewing your fundamental goals and essential tactics.

In our Executive Summary section, you will get templates for:

1.1 The Quick Pitch: Provide an impressive and brief introduction, highlighting the key characteristics and value propositions that make your laundry business stand out.

1.2 The Entity Profile: Create an easy-to-understand visual representation of your business structure and unique brand strategically designed to capture the attention of investors and partners.

Download this business plan

(Looking for a specific commercial business plan for your laundry services, look no further than our business plan ! Commercialize your services the right way)

Download this presentation

You may inspire trust in potential investors by clearly representing your company's objectives, culture, and long-term goals. This section is an opportunity to demonstrate your enthusiasm and dedication, an aspect that lures investors who share your values and vision.

In our Company Overview section, you will get templates for:

2.1 Vision and Mission: Create a compelling mission and vision statement to lead your laundry business to success.

2.2 Company Goals and Objectives: Understand exactly what you want to accomplish with your laundry business, creating a transparent and inspirational roadmap to success.

2.3 Start-up Summary: Provide a glimpse into your laundry business’s history, revealing how it started, how it has been structured, the use of coin-operated machines , and fundamental elements forming the foundation for your creative process.

2.4 Market Gap Analysis and Business Statement: Unlock untold potential in the laundry industry and showcase your unique business brand identity, positioning your brand as a leader.

2.5 Services Portfolio: Showcase a wide range of high-end laundry services .

2.6 Key Success Factors: Identify the key elements defining your laundry business strategy, paving the way to success in design and aesthetics.

(Given the growth of on-demand laundry services, your interest may be piqued to explore our business plan designed especially for those needs, download it right away)

The Industry Analysis section provides an in-depth analysis of the laundry industry’s current state and trends. Investors are looking for high-growth businesses to invest in. This section provides insights into the market size, key industry trends, and new opportunities. It places your laundry business in a position to understand the dynamics of the industry, making it more appealing to investors looking for growth industries to invest in.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis: Dig deep into the world of laundry, discovering hidden gems and uncovering industry leaders that will shape your business for years.

3.2 Market Trends Tracking: Stay ahead of the rest by keeping an eye on the latest trends to capture the attention of today’s customers.

3.3 Major Challenges and Solutions: Fearlessly take on industry challenges, creating cutting-edge solutions that ensure continuous growth for your laundry business.

3.4 Growth Drivers Identification: Develop strategic plans and identify the crucial factors that will drive your laundry brand to rapid growth and long-term success.

3.5 Geographical Market Analysis: Customise your strategy to the regions in your target market, allowing for smooth growth that aligns with regional preferences and meets unique needs.

(If your business caters to fresh laundry services, we have just the apt resource for you to explore! Download our fresh laundry services business plan template today!)

Understanding your customers is crucial to attracting investors to your business. In this section, demonstrate your understanding of your customers, including their needs, preferences, and characteristics. Investors want to know that you've figured out what kind of market you're in and develop strategies to attract and retain customers.

Our Customer Analysis section offers comprehensive templates for:

4.1 Target Market Definition: Create a crystal clear view of the customer or business segments in which your laundry services excel, ensuring a precise and measurable market approach.

4.2 Buyer Persona Development: Build a detailed profile of your perfect customer, from age and gender to preferences and behaviour. This will help you personalize your services precisely, skillfully meeting your customer’s needs.

4.3 Market Sizing Analysis: Understand the size of your laundry market, calculate the market share that your brand can grab, and paint a picture of the opportunities that are waiting for you in your business environment.

Investors love businesses well-versed in competition and know laundry care growth statistics . This section will give you insights into your competition's strengths and weaknesses. This will help investors evaluate your business’s competitive edge. 

In our Competitor Analysis section, we provide templates for:

5.1 Major Players: Identify and analyze the top competitors and key players driving the laundry market in your area.

5.2 Attributes Comparison: Conduct in-depth research, creating meaningful comparisons of the key characteristics and features that distinguish different laundry products and services on the market, allowing you to position your products strategically.

A SWOT, short for Strengths, Weaknesses, Opportunities, and Threats- Analysis is a must-have tool if you’re looking to self-assess your business. It helps investors understand your laundry business’s strong suits and weak spots and its external opportunities and threats. On this page, you’ll see how to identify and mitigate your business’s risks while taking advantage of its strengths. This will make your business more attractive to risk-averse investors.

Porter’s Framework looks at the competitive forces in your industry. Investors want to know how your laundry business is positioned in the market and its resilience to competitive pressures. Showcasing your competitive strategies and market positioning can draw in investors looking for businesses with a strong market presence and a long-term competitive advantage.

The Marketing Plan includes information about how to attract and engage customers. Investors are looking for a comprehensive marketing plan that can aid with brand development and building a customer base. A successful marketing plan appeals to individuals and investors who recognize the importance of effective marketing for business growth.

In our Marketing Plan section, we provide templates for:

8.1 Sales Strategy: Create a custom sales plan carefully crafted to exceed your laundry business’s financial goals and aspirations.

8.2 Promotional Strategy: Shine a bright light on your marketing and promotion strategies, creating excitement and a lasting legacy for your laundry brand.

8.3 Pricing Strategy: Discover the secret to your pricing strategy that seamlessly combines profitability and unmatched competitiveness, setting the benchmark in the laundry industry.

8.4 Sales Funnel Optimization: Navigate the captivating experience from discovery to customer satisfaction with the laundromat's business growth . Optimize every sales funnel stage to maximize efficiency and delight in your laundry experience.

On the Operational Plan page, you can outline your business’s daily operations, including personnel, operations, and technology. Having a well-thought-out operational plan helps investors trust that your business will meet its goals and continue to grow.

In our Operational Plan section, we provide templates for:

9.1 Retail Selling Strategy: Lead the way to retail success with a strategic plan for selling your laundry refurbishment, demonstrating your sales skills and tactical thinking.

9.2 E-commerce Sales Strategy: Get ahead of the competition with a comprehensive plan and budget to take over the online market with your unique laundry services.

9.3 Milestones and Achievements: Brighten up your laundry business’s journey by highlighting the critical turning points and impressive successes.

The Financial Plan is essential for investors as it gives them a better understanding of your laundry project management finances. This section guides them in estimating their potential returns on investment. 

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Turn your business goals into a plan that will help shape the financials of your laundry business with professional ironing and folding .

10.2 Revenue Model and Sales Forecast: Show off how your laundry business makes money and how it can grow.

10.3 Break-Even Analysis: Getting to the bottom of what's holding your laundry business back from breaking even is a big step to making money.

10.4 Projected Profit and Loss Account: Draw a clear picture of what your laundry business can do financially, how much money you can make, how much you need to spend, and how much you can expect to make.

10.5 Projected Cash Flow Statement: Make sure your laundry business runs smoothly by observing how much money you expect to make.

10.6 Projected Balance Sheet: Get a complete picture of what your laundry business is expected to make, what it will owe, and what it's worth. That way, you can ensure your finances are as transparent as possible.

10.7 Scenario Analysis: Explore different scenarios to see how different conditions and risks could affect the financial strength of your laundry business.

10.8 DCF Valuation: Using discounted cash flow (DCF) analysis, you can determine how much your business is worth today in the laundry industry.

We have so much more to offer

We hope this blog has given you an idea of the amazing content you could gain from this business plan. But this is just the beginning. Upon downloading this business plan, you'll receive all 65 pages and all the valuable content it contains. Starting a laundry business is no easy feat, but we can simplify it. You can download the entire business plan in an easy-to-edit PowerPoint to modify it per your business’s requirements.

FAQs on Laundry Business Plan

1. what is a laundry business plan.

A laundry business plan is a thorough document outlining the plans and goals for starting and running a profitable business. It includes essential elements, including market analysis, financial estimates, marketing plans, and operational strategies. It acts as a road map for business owners, guiding them through the difficulties of the laundry sector and, if necessary, obtaining capital.

2. How profitable is a laundry business?

A laundry business's profitability can vary significantly based on variables including location, pricing, and services provided. A successful laundry operation can make a profit, but success demands careful planning, effective management, and efficient operations.

3. How do I start a laundry business plan?

A laundry business strategy contains the following steps:

• Examine the market and rivalries.
• Identify your offerings and target market.
• Construct a thorough financial plan.
• Create operational and marketing plans.
• Describe your objectives and goals.
• Seek for expert guidance if required.

4. What are the 3 types of laundry business?

There are three primary categories of launderettes:

• Coin-operated machines are used by patrons in self-service launderettes to wash and dry their clothing.
• Laundries that provide complete service, including washing, drying, folding, and ironing.
• Commercial laundry services: Taking care of significant volumes of uniforms and linens for corporations, hotels, and healthcare facilities.

5. What are the risks in the laundry business?

The following are typical risks in the laundry industry: - Equipment failures and maintenance expenditures.

• Variable utility costs.
• The opposition from competing launderettes.
• Changes in market demand.
• Adherence to regulations and environmental issues.
• Difficulties in managing and training employees.
• Economic downturns impact consumer spending.

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Laundry Business Plan Template

Trusted by 500+ Downloaders

What You Get

• A compelling & detailed pre-written Laundry business plan template in WORD
• A full & automatic Laundry financial plan model in EXCEL you can easily customize
• Customized text tailored to the Laundry business
• The ability to paste advanced charts and tables within a click
• No accounting or specialized financial knowledge needed
• A truly cost-effective solution saving you time and money

Laundry Business Plan Template Description

Our ready-made Laundry business plan package is all you need to build an investor-grade laundry business plan fast and easy. It comes with a pre-written business plan document in Word and an automatic financial plan in Excel tailored to the laundry service business. All you need to do is customize these documents to perfectly make them fit your own laundry project. For more information regarding the content, check out the full description below.

Laundry Business Plan Document in Word

Our ready-made Laundry business plan template is in Word format and includes 24 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Laundry project. Each section and sub-section offer you a sample text that you can easily customize to make your business plan unique. Below is a small excerpt of your pre-written Laundry business plan document in Word.

Automatic Laundry Financial Model in Excel

Our pre-populated financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small extract from your automatic laundry financial plan in Excel.

The Benefits of Building a Business Plan for your Laundry Project

Building a business plan for your laundry project can bring a variety of benefits, including:

• Securing funding: A laundry business plan can help you secure funding from investors or lenders by outlining your vision for the business, the market opportunity, and your financial projections.
• Identifying and mitigating risks: It can help you identify potential risks and opportunities associated with your laundry project, and develop strategies to mitigate those risks and capitalize on those opportunities.
• Establishing clear goals and objectives: A business plan can help you establish clear goals and objectives for your laundry venture and create a roadmap for achieving them.
• Improving decision-making: By providing a framework for decision-making, a laundry business plan can help you make informed choices about how to allocate resources and manage the business effectively.
• Communicating effectively with stakeholders: A laundry business plan allows you to communicate your vision and strategy to stakeholders, such as employees, investors, and customers, and align everyone’s efforts towards the same goals.
• Benchmarking and tracking progress: Do you wish to track your progress against your goals? A laundry business plan can help you do that. It allows you also to make adjustments as necessary to stay on track.

Overall, a business plan can provide a comprehensive view of your laundry project, including both short-term and long-term goals, and can help you make better decisions, secure funding, and track progress over time. It’s a valuable tool for any aspiring laundry owner.

This Ready-Made Laundry Business Plan is For

• Entrepreneurs wishing to start a Laundry business
• Aspiring laundry store owners who want to create a business plan fast and easy
• Entrepreneurs who wish to pitch their project to investors
• Laundry professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

• Once you complete the order, you will receive an email with links to download your documents
• Your order will contain the full pre-written business plan in Word
• Your order will contain the full customizable financial model in Excel

Your Laundry Business Plan Content

Executive Summary:  Our Laundry business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Laundry concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Laundry service. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity:  Next, your ready-made Laundry business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Laundry. These can include issues such as the lack of laundries in a certain location, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Laundry business will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Laundry service’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Laundry concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Laundry business into a franchise model?…etc.

Business Model:  This section details your Laundry concept using the business model canvas method. In a visually appealing table, we will detail your Laundry business’ key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various products and services. We will describe your various types of washing, dry cleaning and pressing services…etc. We will also provide information about your pricing and average order values.

Market Analysis:  This important section describes the various market statistics and consumer trends in the laundry service industry and explains how they support your own concept. The purpose of this section is to show that the market conditions are favorable for launching your new Laundry.

Global Market Trends:  In this sub-section of the market analysis, we will discuss the latest general market trends in the laundry service industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Laundry business in your own area of operation.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Laundry business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Laundry intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Laundry’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Laundry project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Laundry project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Laundry business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Laundry business plan.

Projected Revenue:  This module shows your Laundry business’ revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Laundry service’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Laundry’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Laundry business’ cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Laundry will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Laundry’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Laundry’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Laundry business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Laundry business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Laundry project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Laundry Business Plan?

• Speed & Convenience:  Once you complete your order, you will receive the Laundry business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own Laundry project.
• High Quality:  Your Laundry business plan has been written by our professional team of business plan writers and experts from the laundry service industry. You will receive a professional Laundry business plan template ideal for presenting to potential investors or banks.
• Low-Cost:  Our pre-written Laundry business plan template is the most cost-effective solution in case you need to build a solid and professional Laundry business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Laundry business plan package,  do not hesitate to contact us , we are here to help.

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Laundromat Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 5,000 entrepreneurs and laundromat owners create business plans to start and grow their laundry businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a business plan template step-by-step so you can create your plan today.

Download our Ultimate Laundromat Business Plan Template here >

What is a Laundromat Business Plan?

A business plan provides a snapshot of your laundromat business as it stands today, and lays out your business growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your business plans.

Why You Need a Business Plan for a Laundromat

If you’re looking to start or grow a laundromat, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your laundromat in order to improve your chances of success. Your laundromat services business plan is a living document that should be updated annually as your business grows and changes.

Source of Funding for Laundromats

With regard to funding, the main sources of funding for a laundromat are bank loans and angel investors. With regards to bank loans, banks will want to review your laundromat business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a laundromat is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a laundromat as they tend to focus on modern technology companies with quick and explosive growth potential.

Finish Your Business Plan Today!

How to write a laundromat business plan.

Your own business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your laundromat business plan, but it is normally the last section you write because it provides a summary of each key component of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of laundromat services business you are operating and the status; for example, are you a startup, do you have a laundromat that you would like to grow, or are you operating a chain of laundromats.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the laundry industry. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your laundromat marketing plan. Identify the key members of your team. And offer an overview of your financial and sales forecast.  

Company Analysis

In your company analysis, you will detail the type of laundry business you are operating.

For example, you might operate a traditional laundromat in which you offer coin-operated washers and dryers. Or, you might (also) offer fluff and fold laundry services in which your staff washes and folds your customers’ laundry. This wash and fold service could also include home/office pickup and delivery. Be sure to explore all dry cleaning and laundry services that could be of benefit to your target demographic.

In addition to explaining the type of laundromat you operate, the Company Analysis section of your laundry shop business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales forecasts, goals you’ve reached, new store openings, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the laundry business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the laundromat industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards fluff & fold, it would be helpful to ensure your plan calls for offering such a service.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your laundry shop business plan:

• How big is the laundry industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s future growth over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your new laundromat business plan must detail the patrons you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of laundromat you operate. Clearly, baby boomers would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than teens.

Try to break out your target customer base in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most laundromats primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers. For example, middle-class households may value clean laundry above all else, while upper-class households may value convenience most of all.

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Competitive Analysis

In this section, you should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other laundromats.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes laundry machines/dryers in consumers’ homes or living environments (e.g., in college dorms). You need to mention such competition to show you understand that not everyone who needs their clothing washed frequents a laundromat.

With regards to direct competition, you want to detail the other laundromats with which you compete. Most likely, your direct competitors will be laundromats located close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of clientele do they serve?
• What laundry services do they offer (self-serve laundry, wash & fold, dry cleaning, etc.)?
• What are their business hours?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior laundry services?
• Will you provide additional services that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire the services offered?
• Will you offer any additional amenities such as a coffee bar or free wi-fi access?
• Will you provide better customer service?
• Will you offer better pricing?
• Will you offer more payment options suitable for your customer base?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, the marketing section of a business plan includes the four P’s: Product, Price, Place, and Promotion. For a solid laundromat business plan, you should include the following:

Product : in the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific laundromat services you will be offering. For example, in addition to washing and drying machines, will you offer fluff & fold, dry cleaning, etc.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place : Place refers to the location of your laundry business. Document your strategic locations and mention how each location will impact your success. For example, is your business located next to a heavily populated office building, or gym, etc.? Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to offer fluff & fold services, detail the geographic area you will serve.

Promotions : the final part is the promotions section. Here you will document how you will create awareness and drive potential customers to your location(s). You might consider the following strategies to help promote your laundromat services:

• Making your storefront extra appealing to attract passing customers
• Marketing on social media platforms
• Marketing in local papers and magazines
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your laundromat business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your business such as serving customers, procuring supplies, keeping the store clean, maintaining laundry equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your X,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.  

Management Team

To demonstrate your ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a business.

Ideally, you and/or your team members have direct experience in the laundromat business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in laundromats and/or successfully running retail and small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will your sales strategy help you grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheet : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your new laundromat, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key startup costs:

• Location build-out including design fees, construction, etc.
• Start-up expenses if starting a new business
• Cost of laundry equipment like washers and dryers
• Cost of fixtures like folding tables, laundry carts, vending machines, counters, and lighting
• Cost of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Putting together a new business plan for your business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the industry, your competition, and your customers. You will have developed a marketing strategy and will really understand what it takes to launch and grow a successful laundromat.

To further help you, we have other articles on key aspects of how to start your laundromat and running it effectively. Specifically, our laundromat marketing plan will help you develop the best promotions strategy. Our laundromat startup costs post will let you know what costs to expect.

Laundromat Business Plan FAQs

What is the easiest way to complete my laundromat business plan.

Growthink's Ultimate Laundromat Business Plan Template allows you to quickly and easily complete a business plan for your laundromat.

Where Can I Download a Laundromat Business Plan PDF?

You can download our sample laundromat business plan here . This is a business plan template you can use in PDF format.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Laundromat Business Plan Template

Written by Dave Lavinsky

Laundromat Business Plan

You’ve come to the right place to create your laundromat business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their laundromats.

Below is a template to help you create each section of your Laundromat business plan.

Executive Summary

Business overview.

Jean’s Clean Laundromat is a startup laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to effectively manage people, finances, and operations will allow her to start her own profitable laundromat. Jean plans on managing the day-to-day operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat will provide general card-operated washing machines and dryers for customers to use on their own as well as a wash and fold service station for customers who want to drop their clothes off to be cleaned by Jean’s staff and picked up later. Jean’s Clean Laundromat will be a comfortable and convenient stop for busy people in the Manhattan area.

Product Offering

The following are the products and services that Jean’s Clean Laundromat will provide:

• Self-service card-operated washing machines and dryers
• Laundry supplies (detergent, dryer sheets, laundry bags, etc.)
• Dry cleaning service
• Wash and fold service
• Laundry pickup and delivery service

Customer Focus

Jean’s Clean Laundromat will target all individuals in the Manhattan area that need laundry service. Specifically, it will target men and women living in the area, busy parents, and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service. No matter the customer, Jean’s Clean Laundromat will deliver the best service, security, and convenience.

Management Team

Jean’s Clean Laundromat will be owned and operated by Jean Smith. She has recruited fellow New York University graduate, Elizabeth Clark, who has a bachelor’s degree in finance to come on board as her accountant and bookkeeper.

Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Elizabeth Clark has worked as an accountant and bookkeeper at a local bakery for over five years and has established herself as a detail-oriented and methodical financial expert. Jean relies strongly on Elizabeth’s diligence, attention to detail, and focus when it comes to keeping the laundromat’s finances in order.

Success Factors

Jean’s Clean Laundromat will be able to achieve success by offering the following competitive advantages:

• Friendly, efficient laundry attendants that strive to go above and beyond for each customer.
• All laundry products and services are delivered with the customers’ comfort and convenience in mind.
• Jean’s Clean Laundromat offers its customers quick pickup and delivery seven days per week.

Financial Highlights

Jean’s Clean Laundromat is seeking $300,000 in debt financing to launch its laundromat business. The funding will be dedicated towards securing the laundromat storefront and purchasing the card-operated machines, and the card system. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

• Washers and dryers: $80,000
• Card system: $40,000
• Water heating system: $5,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $15,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Jean’s Clean Laundromat.

Company Overview

Who is jean’s clean laundromat.

Jean’s Clean Laundromat is a new laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to manage people, finances effectively, and operations will allow her to start her own profitable laundromat. Jean plans on overseeing the daily operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat History

Jean’s Clean Laundromat will be owned and operated by Jean Smith. Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Since incorporation, Jean’s Clean Laundromat has achieved the following milestones:

• Registered Jean’s Clean Laundromat, LLC to transact business in the state of New York.
• Has a contract in place for a one year lease on the laundromat storefront which is approximately 2,000 square feet.
• Hired a marketing professional to begin strategizing a pre-launch marketing campaign.
• Began recruiting a staff of an accountant, marketing and sales manager, security guards, and laundry attendants to work at Jean’s Clean Laundromat.

Jean’s Clean Laundromat Services

The following will be the services Jean’s Clean Laundromat will provide:

Industry Analysis

The laundromat industry is a $5.4BN market in the United States with over 30,000 laundromats across the country. Laundromats are a good investment for entrepreneurs with many of them seeing an astonishing 95% success rate for the first five years in business. For many people, laundromats are essential aspects of their regular routine.

Although running a laundromat can be a profitable venture, it takes some work to maintain profitability. It’s important for industry operators to manage their laundromats proactively, pay attention to what competitors are doing, and focus on continuous improvement in both service and technology. Industry operators who fail to take these actions may not be able to achieve their desired outcomes.

A trend in the laundromat industry is  the replacement of coin-operated machines with card-operated models. Card-operated machines can bring in greater profits for the laundromat owner because these machines can be set to change prices according to the time of day or be used for single use vending product purchases. Additionally, laundromats are using newer, more eco-efficient machines and technologies that bring in more profits in addition to being better for the environment. Finally, laundromat operators are finding ways to stand out from competitors with unique services in addition to the standard self-serve washers and dryers. Some of these value add services may include wash and fold, pickup and delivery, free wifi, vending machine products, etc.

Customer Analysis

Demographic profile of target market.

Jean’s Clean Laundromat will target men and women in the Manhattan area that need laundry service. Specifically, the laundromat will target busy parents and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service.

The precise demographics for Manhattan, New York are:

Customer Segmentation

Jean’s Clean Laundromat will primarily target the following customer profiles:

• Busy parents
• Business Professionals
• People who do not have laundry facilities in their homes

Competitive Analysis

Direct and indirect competitors.

Jean’s Clean Laundromat will face competition from other companies with similar business profiles. A description of each competitor company is below.

BMI Laundry Service, Inc.

BMI Laundry Service, Inc. provides wash and fold, dry cleaning, and pickup and delivery services with two locations, in Chelsea and Manhattan. BMI’s promise is to deliver fast service for people on the go. BMI Laundry Service, Inc. has coin-operated machines, vending machines, and free wifi. The self-service laundromat is available seven days a week from 6:00AM-6:00PM, while the laundry service is available by appointment only. Customers can schedule their laundry service using the company’s appointment app.

Wash It, Dry It, LLC

Wash It, Dry It, LLC is a Manhattan-based laundry business that provides self-service card-operated washers and dryers as well as wash and fold services for its customers. Wash It, Dry It, LLC sells its own branded laundry products including detergent, laundry bags, soaps, fabric softeners, and dry cleaning products. The laundromat is open 24/7. Wash and Fold service is available Monday through Friday from 7:00AM-8:00PM.

MC Laundromat

MC Laundromat is a trusted New York laundry business that provides superior service to customers in Manhattan and the surrounding areas. They are able to provide a one-stop shop for anyone in need of laundry services. MC Laundromat is able to provide dry cleaning, spot treatments, wash and fold, and delivery services. MC Laundromat has oversized machines for large laundry loads.

Competitive Advantage

Jean’s Clean Laundromat will be able to offer the following advantages over their competition:

• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week. Laundry attendants are available 24 hours per day to accommodate more customers’ schedules.

Marketing Plan

Brand & value proposition.

Jean’s Clean Laundromat will offer the unique value proposition to its customers:

• Friendly, efficient laundry attendants available 24/7 that strive to go above and beyond for each customer.
• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week.

Promotions Strategy

The promotions strategy for Jean’s Clean Laundromat is as follows:

Word of Mouth/Referrals

Jean Smith has built up an extensive list of contacts over the years by providing exceptional service and expertise to her customers. Her network of contacts has committed to spreading the word about her new laundromat to their friends and families.

Print Advertising

Jean’s Clean Laundromat will invest in professionally designed print ads to display in newspapers, magazines, and direct mail circulars.

Jean’s Clean Laundromat’s in-house marketing manager will design and maintain the company’s website. The website will be well organized, informative, and list all their services that Jean’s Clean Laundromat is able to provide. Additionally, the website will include a blog that will provide customers with helpful laundry tips.

Search Engine Optimization (SEO)

The marketing manager will also manage Jean’s Clean Laundromat’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “New York laundry service” or “laundromat near me”, Jean’s Clean Laundromat will be listed at the top of the search results.

Social Media

Jean’s Clean Laundromat will maintain an active presence on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with the marketing manager updating these accounts regularly.

The pricing of Jean’s Clean Laundromat will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Jean’s Clean Laundromat.

Operation Functions:

• Jean Smith will be the Owner and Manager of the company. She will oversee all staff and manage daily operations. Jean has spent the past year recruiting the following staff:
• Elizabeth Clark – Accountant/Bookkeeper will provide all laundromat accounting, tax payments, and monthly financial reporting.
• Steve Miller – Head of Security will oversee a small team of rotating security guards to ensure the safety of the customers and employees on the premises at all times.
• Anna Rodriguez – Marketing Manager will provide all marketing and advertising campaigns for Jean’s Clean Laundromat.
• Robert Wills – Lead Laundry Attendant will supervise the team of laundry attendants and manage the staff schedule.

Milestones:

Jean’s Clean Laundromat will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to lease laundromat storefront.

7/15/2022 – Finalize personnel and staff employment contracts for attendants and security guards.

8/1/2022 – Purchase card-operated washing machines and dryers, vending machines, and supplies.

8/15/2022 – Begin word of mouth and online marketing campaigns.

8/22/2022 – Begin moving into Jean’s Clean Laundromat.

9/1/2022 – Jean’s Clean Laundromat opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Jean’s Clean Laundromat are the laundromat fees charged to customers for use of the self-service machines and the fees for the additional laundry services the company will offer. The average price to wash a load of laundry in laundromats across the country ranges from $2.00-$4.00. Jean’s Clean Laundromat will charge $3.00 per load, which is comparable to other laundromats in the area.

The cost drivers will be the overhead costs required in order to staff the laundromat. The expenses will be the payroll cost, rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of transactions per machine/month: 150
• Average revenue generated per month: $16,000
• Laundromat lease per month: $9,000

Financial Projections

Income statement, balance sheet, cash flow statement, laundromat business plan faqs, what is a laundromat business plan.

A laundromat business plan is a plan to start and/or grow your laundromat business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your laundromat business plan using our Laundromat Business Plan Template here .

What are the Main Types of Laundromat Businesses?

There are a number of different kinds of laundromat businesses, some examples include: Self-service, Drop-off, and Card/coin-operated laundromat.

How Do You Get Funding for Your Laundromat Business Plan?

Laundromat businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a laundry business plan will show investors you are well- prepared and qualified to start your business.

What are the Steps To Start a Laundromat Business?

Starting a laundromat business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Laundromat Business Plan – The first step in starting a business is to create a detailed laundry business plan that outlines all aspects of the venture.  A business plan for a laundromat should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your laundromat business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your laundromat business is in compliance with local laws.

3. Register Your Laundromat Business – Once you have chosen a legal structure, the next step is to register your laundromat business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your laundromat business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Laundromat Equipment & Supplies – In order to start your laundromat business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your laundromat business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful laundromat business:

• How to Start a Laundromat Business

Where can I get a Laundromat Business Plan PDF?

You can download our free example laundromat business plan PDF here . This is a business plan template you can use in PDF format.

Laundry Service Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Service Industry » Laundry Business

Are you about starting a laundry & dry cleaning business ? If YES, here is a complete sample laundromat business plan template & feasibility report you can use for FREE.

Hygiene is one important thing that must not be practiced with less seriousness; as a matter of fact, it has to be a frequent practice. One must take it really seriously, so as to avert bad odor and sickness; it is for this reason that one must keep things really clean.

This is also the reason why people love to wash their clothes. However, there are times when one might not have the luxury of time to the laundry. That is where the Laundromat business comes in. This is one business that people all over the world are beginning to key into because of the level of profitability which it promises.

If you are thinking to start in this line of trade, then that is a good idea. Good news is that you can choose to start on a small or large scale. This all depends on the capital which you have got to start the business Below is a sample Laundry business plan.

A Sample Laundry Service Business Plan Template

1. industry overview.

In the united states of America and in most developed countries of the world, self-service laundry business which is popularly called Laundromat in the United States is rapidly an essential part of the urban life. This is so because in this age and time, 24 hours seems not to be enough, especially for people that work in the corporate world or even those who run their own businesses.

As the name implies, a self-service laundry or coin wash / laundry or Laundromat is a laundry facility where people come in to personally wash and dry their clothes; technically, customers provide their own labor and still pay the price for making use of the laundry equipment made available.

Customers have the option of paying with coins which is the popular payment option and they can also pay via swipe cards that subtract the cost of the wash or dry or even via mobile money. Despite the fact that customers provide their own labor, some Laundromat owners still employ people to man or provide assistance to customers.

It is normal to find Laundromats where operators are employed to man the day to day operations, as well as provide value added services like; helping customers iron their clothes, starch their clothes, and fold their clothes et al.

Usually when Laundromat hire employees, the core responsibility assigned to them is to man the counter, give directions to customers, sell washing powder, sell laundry bags, provide change and watch over the washing machines and other equipment in the Laundromat to guide against theft of the machines or even customer’s clothes.

Although the laundry industry can be said to be a competitive trade, but it does not in any way stop entrepreneurs who are creative to still make headway in the trade.

It is indeed a profitable industry especially when the business is well located. No doubt busy cities with growing population might just be highly suitable for Laundromat. There are loads of people that patronize Laundromats; and they include; busy corporate executives, students, and even senior citizens.

In the bid to stay afloat in the highly competitive Laundromat business, owners of Laundromats now go the extra mile to ensure that they make their facilities welcoming and conducive for customers. As a result, Laundromats now have coffee bars, snack bars, cigar lounge, video games, children’s playground and free Wi-Fi connection, amongst others.

Over and above, any aspiring entrepreneur can comfortably start his or her own Laundromat business by acquiring an existing Laundromat and then refurbish it to meet the expected standard, or start the business from the scratch by constructing a new one and then equip it with the needed equipment and accessories.

The average startup cost for a standard Laundromat business is around $250,000 to $500,000. When starting your own Laundromat business, ensure that you choose a location where you can easily attract the kind of people that patronize Laundromat services.

2. Executive Summary

Las Vegas City Laundromat is a registered Laundromat facility that was built to serve the people of Las Vegas- especially the busy corporate executives and students. Our Laundromat will be located in the heart of the city of Las Vegas which is less than 30 minute drive from McCarran International Airport in Las Vegas, and 10 minutes minute drive from Mandalay Bay Event Center.

We are strategically positioned in the world’s headquarter for casinos and games; a commercial center and we are set to services the whole of the community as well as visitors and travelers alike. Las Vegas City Laundromat is a standard Laundromat in a 6,000 square feet facility; we have one of the biggest Laundromats with the latest and easy to use washing machines and dryers.

Aside from welcoming customers to do their laundry chores at an affordable fee in our Laundromat, we have a conducive environment that will encourage them to always choose us as their number one choice. We have a coffee bar in our facility, we cigar lounge, we have children’s fun center and video games and snacks bar et al.

Our Laundromat will be open from 6 a.m. and close 10 p.m. from Mondays to Thursdays and will run a 24 hours service from Friday to Sunday. We decided to operate in this format because from our market survey and feasibility studies, we realized that customers usually do most of their laundry during weekends.

Las Vegas City Laundromat is a proud member of the Coin Laundry Association of America and we are well positioned to become one of the leading Laundromat facilities in the whole of Nevada. We will be providing our esteemed customers the right environment and equipment for them to comfortably do their laundry.

We will also provide additional services such as ironing, folding and packaging of clothes for our customers. Our attendants will always be available to change money, sell detergents and softeners et al. We are quite aware that in order to become the number one Laundromat in Nevada, we must continue to make our facility welcoming and relaxing and that is exactly what we will do.

We are open to the use of latest technology in the industry. No doubt our excellent customer service and the range of additional complementary services we offer will position us to become one of the leading Laundromats in Las Vegas, Nevada.

Las Vegas City Laundromat is owned and managed by Anthony Miller and family. The business will be financed by Mr. Miller and he will be actively involved in the day to day operation of the Laundromat. Mr. Anthony Miller has a B.Sc. in Business Administration and Management and he has well over 5 years of experience in the service industry.

3. Our Products and Services

Las Vegas City Laundromat is a standard Laundromat with state of the art facility specifically positioned to become the market leader in the industry. Our major purpose of starting this business is to provide a suitable and comfortable facility where people can easily do their laundries with little stress at an affordable fee.

Much more than providing a facility where people can do their laundries, we also offer complementary services; services that will get our customers hook to us. Bottom line is that we will go all the way to help our customers maximize their time when they patronize our Laundromat. These are the services and amenities that will be made available to our customers;

• Self – service washing
• Dry cleaning services
• Folding and packaging of clothes
• Home delivery services
• Cigar lounge
• Children playground
• Video games
• Big screen movies

4. Our Mission and Vision Statement

• Our Vision is to operate one of the most successfully Laundromat in Las Vegas, Nevada.
• Our mission is to develop a highly successful and profitable Laundromat business with state of the art facility in the heart of Las Vegas, Nevada; a business that will not only meet the needs of her clients but also supersede their expectations.

Our Business Structure

Las Vegas City Laundromat is set to become one of the leading Laundromat businesses in the whole of Nevada, hence the need for us to build a solid business foundation and business structure that will enable us achieve our aims and objectives.

Excellent customer service and efficiency are top priority for us which is why we will ensure that we look for applicants that match the picture of the business who want to build before hiring them. Although we will provide trainings in areas such as excellent customers services et al, but we will ensure that we shortlist applicants that are customer centric.

In essence, we want to build a team, a dedicated workforce that will work together to help the organization achieve its set targets.

We will not only hire attendants that will help supervise our Laundromat and attend to customers need when they patronize our services, but we will also hire employees that will manage our coffee café, cigar lounge, snacks bar, and our children’s playgrounds et al. Las Vegas City Laundromat will employ customer centric and skilled people to occupy the following position;

• Manager (Owner)
• Accountant / Cashier
• Marketing Officer
• Laundromat Attendant
• Coffee Café and Snacks Bar Manager

Cigar Lounge Manager

• Children’s Playground Manager
• Security Guard

5. Job Roles and Responsibilities

Manager (Owner):

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily activities at the Laundromat
• Ensures that the facility is in tip top shape and conducive enough to welcome customers
• Interfaces with vendors
• Prepares budget and reports for the organization
• Responsible for Training and Development in the organization
• Handles procurement
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team hires

Marketing Officer (2)

• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information.
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manages the company’s CRM system
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al

Coffee Café and Snacks Bar Manager:

• Interacts with customers, take orders for coffee and snacks.
• Responsible for preparing different flavor and style of coffee for customers
• Makes lists of supplies in conjunction with the bar manager
• Ensures that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
• Responsible for quality control
• Assesses customers’ needs and preferences and make recommendations
• Makes lists of supplies in conjunction with the management
• Prepares inventory or purchase requisitions as needed to replenish supplies.
• Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
• Responsible for managing the cigar lounge
• Prepares inventory or purchase requisitions as needed to re – stock the lounge.
• Clears ashtrays regularly
• Ensures that the assigned lounge area is fully equipped with tools and products needed to by our clients

Accountant / Cashier:

• Moves round the machines to collect payment after each working shift
• Prepares financial report at the end of every working week
• Handles all financial transaction on behalf of the company
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the manager

Laundromat Attendants

• Mans the various washing machines and dryers
• Assists customers as required by them especially on how to operate our machines
• Provides change for customers
• Sells detergent and softener to customers
• Ensures that the Laundromat is clean and ready to welcome customers at all times
• Responsible for ironing and folding of clothes based on demand
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows et al.
• Ensures that toiletries and supplies don’t run out of stock
• Handles and move objects, such as waste baskets, clothe rack and hand dryer et al
• Handles special request like pick up and home delivery
• Handle any other duty as assigned by the manager

Children’s Play Ground Manager

• Responsible for managing children’s play ground
• Ensures that the children are safe and happy
• Makes recommendation for purchase of children’s toys and video games
• Mops the floors
• Wipes down the machines
• Cleans the soap dispensers in your front-load washers
• Washes off the folding tables
• Cleans the bathroom
• Empties the trash
• Washes the windows
• Cleans the vending machines, change machines and video game screens

Security Guards

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Handles any other duty as assigned by the restaurant manager

6. SWOT Analysis

No doubt starting a Laundromat is indeed capital intensive, especially for aspiring entrepreneurs who may not have huge sum of money saved up in a bank. We are aware that it will require loads of cash to set up a standard Laundromat business in Las Vegas, which is why we decided to do all that is required to build a profitable business

We don’t intend to invest our hard earned money in a business that we know we are not truly cut out for. One of the tools that is required to position us in building a successful Laundromat business is SWOT Analysis.

We hired the services of Mr. Coleman Carrington, an HR and Business consultant who is based in Las Vegas, Nevada, to help us conduct SWOT analysis and draft a laundromat marketing plan for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Las Vegas City Laundromat, Las Vegas, Nevada;

Las Vegas City Laundromat is centrally located in a densely populated area in Las Vegas; our location is in fact one of our major strengths. Aside from the basic service that we offer, we also offer complimentary services that most of our competitors do not offer.

Our Laundromat facility is located inside a very big facility. We have the latest washing machines, dryers and equipment and our attendants are well groomed to handle various classes of customers.

The weakness of Las Vegas City Laundromat could be the fact that it is a new business, which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage.

• Opportunities:

We are centrally located in one of the busiest areas in Las Vegas and we are open to all the available opportunities that the city has to offer.

Our business concept has also positioned us to attract people who like doing their laundries and catching some fun at the same time. Las Vegas is one of the densely populated cities in the United States, and indeed the population translates to opportunities.

One of the major threats that confronts businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that we are likely going to face to confront us is the emergence of a new Laundromat within the same location where Las Vegas City Laundromat is located.

7. MARKET ANALYSIS

• Market Trends

The ability for business owners to continue to re – invent itself is key to the success of the business. In the laundry industry especially in the U.S., it is trendy to see laundry companies and Laundromats that add additional complementary services to their business offerings.

Once a Laundromat is conducive and relaxing, it sure attracts customers. This is the strategy that helps Laundromat attract customers. This is why Laundromats are now building kids’ fun centers, holding music concerts, karaoke, selling coffee, snacks, and tobacco and hiring attendants who are friendly and helpful.

As a matter of fact, loads of Laundromat owners now realize that they can increase business by providing a play area for children to play. It is encouraging for parents to bring their kids and get them hooked with fun in the playground under the care of a competent employee, whilst they do their laundries.

It is important to state that despite the fact that the trends mentioned above are favorable to Laundromat owners, this does not in any way suggest that the business is booming. The Laundromat industry is what experts describe as a “mature market.

“ Except for areas where that are highly populated; it is easier to find one or more laundry businesses/ Laundromats in same area in most cities in the U.S.

8. Our Target Market

Before choosing a location for our Laundromat business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings which is why we deiced to settle for Las Vegas.

Essentially, those who will benefit from our service offering are busy corporate executives, business owners, households, students and travelers / visitors. These are the category of people that we intend marketing our Laundromat business to;

• Busy Corporate Executives
• Business Owners
• Visitors / Travelers
• Sport clubs

Our Competitive Advantage

From our recently concluded feasibility studies and market survey, we observed that there are several laundry businesses scattered all over the city of Las Vegas, as a matter of fact, there are two or more laundry / Laundromats in same locations in some areas. This goes to show that there are stiffer competition in the industry.

Before launching our Laundromats, we have critically studied the market and we know that we have some form of competitive edge. Our competitive advantage is that we have a standard Laundromat facility that offers additional complementary services that will definitely help us attract and retain customers.

Las Vegas City Laundromat can boast of having state of the art Laundromat facility with latest and easy to use laundry machines (washing machines, dryers, industrial irons et al). We specifically, we leased a big facility, so as to enable us achieve our aim of building a well – equipped children’s playground, coffee and snacks café, cigar lounge amongst others.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Las Vegas City Laundromats will generate income from the following service offerings;

• Self – service laundry jobs
• Ironing, folding and packaging of clothes
• Sale of detergents, laundry bags and other useful laundry products
• Sale of Coffee
• Sales of Snacks
• Pickup and Home delivery
• Cigar Lounge

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar business in Las Vegas.

We know that we are well positioned and we will definitely attract clients that will not only patronize our Laundromat but clients that will patronize our coffee care and snacks bar, and cigar lounge et al meaning that we will generate additional income from these sources.

Below is the sales projection for Las Vegas City Laundromat, it is based on the location of our Laundromat and the type of services and products that we will be offering;

• First Year-:  $80,000
• Second Year-: $120,000
• Third Year-: $180,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any Laundromat offering same additional services like us within 4.5 miles radius from our Laundromat facility.

• Marketing Strategy and Sales Strategy

The marketing strategy for Las Vegas City Laundromat is going to be driven basically by making available standard and safe Laundromat facility, excellent customer service and provision of complementary services. We will work hard to build a loyal customer base; customers that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales via making available easy to use washing machines, dryers and industrial irons et al. We are quite aware of how satisfied customers drive business growth especially businesses like Laundromat which is why we will always ensure that our customer service and facility are top notch.

Over and above, our unique selling proposition is that we have various complementary service offerings such as coffee café, snacks bar, cigar lounge; children playground, ironing, folding and packaging, pickup and home delivery, and sale of detergents, laundry bags and other useful laundry products.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer; Part of the marketing and sales strategies that we will adopt are;

• Open our Laundromat business with a party and free trial for all our visitors for the first three days of launching the business.
• Advertise our Laundromat business on national dailies, local TV stations and local radio station
• Promote our Laundromat business online via our official website and all available social media platforms
• Continuously Improving the performance of our brands
• Hire the services of experts to make our brands the first choice for in Las Vegas
• Delivering consistent customer experiences to all our guest; making our first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to our Laundromat.
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our Laundromat business.

11. Publicity and Advertising Strategy

We are aware of the power of publicity and advertisement for new businesses like ours which is why we created a budget that will help us access various publicity and advertising platforms that will enable us reach out to our potential market.

At Las Vegas City Laundromat, will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our Laundromat business. Here are the platforms we intend leveraging on to promote and advertise Las Vegas City Laundromat;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our Laundromat business in relevant magazines (America Coin – Op, and Journal Coin Laundry News et al), local newspaper, local TV stations and local radio station.
• Promote our Laundromat business online via our official website
• List our Laundromat business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations
• Direct coupon mailing approach
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas all around Las, Vegas.

12. Our Pricing Strategy

At Las Vegas City Laundromat, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Las Vegas.

Be that as it may, the management of Las Vegas City Laundromat have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products (snacks, cup of coffee, cigar, detergents et al) will be same as what is obtainable in any part of the United States of America.

• Payment Options

Basically, we have made provisions for our washing machines and dryers to accept coins , but that does not in any way restrict us from receiving payments from other options especially for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

• Payment by cash /coins
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Las Vegas, Nevada – $750 .
• Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580 .
• Cost for hiring Consultant – $2,000 .
• Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800 .
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the Laundromat – $70,000 .
• Cost for facility remodeling – $50,000 .
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
• The cost for Washer hook-up fees (sewer connection) – $800
• Cost for serving area equipment for coffee café and snacks bar ( glasses, flatware) – $5,000
• Cost for laundry machines and equipment (washing machines, dryers, industrial irons, ironing board et al ) – $100,000
• The cost for the purchase of furniture and gadgets (, Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al) – $30,000 .
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,500
• Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our Laundromat business in Las Vegas Nevada. Please note that the startup cost is higher than the average startup cost for a Laundromat business simply because we intend adding coffee café, snacks bar, cigar lounge and children’s playground.

Generating Funding / Startup Capital for Las Vegas City Laundromat

Las Vegas City Laundromat is a family business and it will be financed by the owner who is also the Laundromat manager. These are the areas where we intend sourcing for fund for Las Vegas City Laundromat;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from family members and friends (soft loans)
• Generate a larger chunk of the startup capital from the bank.

14. Sustainability and Expansion Strategy

Las Vegas City Laundromat is set to become the number Laundromat business in the whole of Nevada which is why we took our time to craft out business plan that will help us sustain the business , as well as grow the business. Part of the plans we have in place to sustain our Laundromat is that we will have efficient machines and equipment.

We will also continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our products and service offerings once the need arises.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit licenses (Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al): Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of laundry machines and equipment ( washing machines, dryers, industrial irons, ironing board et al ): In Progress
• Purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al): In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of all our needed laundry accessories, drinks, and tobacco et al: In Progress

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Laundromat Business Plan Sample

APR.21, 2018

Do You Want to Start Laundromat Business?

Are you planning how to start laundromat business ? This is an excellent business idea considering hygiene is a key component of every individual and society. As a matter of fact, everyone has to regularly wash their clothes and other household items to maintain good standards of hygiene. However, due to the pressures of modern life, people don’t have time to do their own laundry business plan. With this realization, laundry business plan is now a lucrative venture as it promises good profits if the right strategies are put in place. You can either choose to start big or small depending on availability of funds and your target market.

Executive Summary

2.1 the business.

The laundromat business plan will be registered under the name Cleanspot and will be situated in Newport, New Jersey. The laundromat will be owned by Samantha Clever who is a Laundry Specialist by profession.

2.2 Management Team

Samantha Clever who’s the owner of the laundromat is an experienced Laundry Specialist with extensive industry in the laundry business plan. Prior to starting laundromat business plan, Samantha had a successful career that spanned over two decades working for numerous top brands across the U.S.

2.3 Customer Focus

Clean spot business plan for laundromat plans to set up base in a strategic and busy location a high population in need of professional laundry cleaning services. Customers are expected to come from various social, cultural and religious backgrounds.

2.4 Business Target

Cleanspot intends to provide different types of laundry services business plan to residents of Newport and the wider Jersey City.

Company Summary

3.1 company owner.

Samantha Clever is an experienced laundry specialist who has enjoyed a successful career. She is credited and respected for playing a major role in helping to streamline activities and enhance better service delivery.

3.2 Aim of Starting the Business

After major successes in her career, Samantha realized how people are busy and don’t have time to do their laundry business plan. With the demand for professional laundry services increasing, she considered opening a laundromat business plan to meet a demand that was increasingly growing by the day.

3.3 How the Business will be Started

Considering her vast industry experience, Samantha Clever is well versed with the technical and operational procedures associated with a laundromat business plan. She however has engaged business development experts to help her come up with a comprehensive financial analysis for the business. Often ask yourself “how much money do i need to open a laundromat”? Below is the financial analysis for Cleanspot.

Services for Customers

Cleanspot is keen on offering a wide variety of laundry services for various types of customers; both residential and commercial. In line with the vision of starting a laundromat business plan that effectively meets customer expectations, the laundromat business plan intends to provide the following services.

• Self-service washing services for customers
• Dry cleaning services to cater for various items
• Ironing and folding of clothes and various fabrics
• Snack and coffee bar to provide refreshments for customers

Marketing Analysis of Laundromat Business

For the laundry machine for business plan to effectively penetrate the market and provide good services, a detailed market analysis was carried out. The aim of the analysis is to find out how to best implement this laundromat business plan in order to effectively reach out to potential customers.

The business has carefully studied the market, identified the opportunities and formulated a marketing strategy for driving success. More and more people are turning to professional laundry business plan providers for key services creating lucrative business opportunities.

5.1 Market Segmentation

Everybody is in need of laundry services business plan and for this reason, Cleanspot intends to serve a wide range of customers. Newport is a vibrant city with a huge population which offers a ready market for the business. Since the business is located in a busy street, there are numerous opportunities to explore. How to start a laundromat business plan has identified the following customer segments.

5.1.1 Corporate Executives

Because of their busy lifestyles, the working class doesn’t have ample time do their own laundry. Alternatively, they need a well-equipped and modern laundry facility to do their laundry. Given the fact they earn an income, they’re a lucrative customer segment for Cleanspot because they are expected to generate the highest income revenue for the business. Laundromat business model intends to fully embrace technology and the highest standards of professionalism to attract working class professionals.

5.1.2 Middle Class Households

Households belonging to the middle class category regularly need professional laundry services. In this regard, a good number of customers seeking laundry services from Cleanspot will be come from many middle income households in the neighborhood. In most cases, a lot of laundry is done for households and therefore, the business intends to set up in a large, spacious and welcoming environment to boost revenue.

5.1.3 Business Owners

Just like residential customers, businesses too are in need of regular laundry cleaning services. In this laundromat business model , entrepreneurs have been identified as a lucrative customer segment with potential to generate impressive revenue for the business. In order to focus on key services, business owners opt to outsource their laundry needs to professionals.

5.1.4 Visitors

Newport and Jersey City receive several visitors both on holiday and business trips. Cleanspot hopes to tap into this market by offering quality self-laundry services to visitors looking for a good facility within the neighborhood.

5.1.5 Sport Clubs

Due to engaging in sports activities, sports gear gets dirty and therefore, needs to be cleaned. With numerous sports clubs around Newport, the business hopes to leverage on this revenue opportunity.

5.2 Business Target

Cleanspot plans to setup in superb and strategic location with access to a huge population in need of expert laundry business plan services. Using modern technology and best customer service practices, Cleanspot hopes to implement this laundromat business plan sample to achieve its goals. The business hopes to register an annual sales growth of between 15-20% in the first three years.

5.3 Product Pricing

Pricing of laundry business plan services will be done after extensive market research in order to come up with a competitive pricing structure.

Great service

Great service. Good turnaround time and quality work. Thanks!

In order to realize her goals, Samantha Clever has worked hand-in-hand with experts to formulate a sound marketing strategy for business plan that will drive business growth. The sales strategy for how to open Laundromat business  plan is explained below.

6.1 Competitive Analysis

Cleanspot plans to focus on rolling out a unique and topnotch service delivery package to ensure clients get the best value for their money. Even though there are other laundromat businesses, Cleanspot has identified areas to target in order to maximize revenue.

6.2 Sales Strategy

For Cleanspot to realize its goals, the following strategies have been identified to help the business gain market entry.

• Organize a party to celebrate the opening of the Laundromat business plan in order to create awareness
• Advertise Cleanspot on local media channels such as television, radio as well as local newspapers
• Create a website for the business and maintain an active social media presence on major channels such as Facebook, Twitter and Instagram
• Place signage and banners at strategic locations to let the public know about the business
• Hire marketing experts to make the Laundromat a top choice for people looking for professional laundry services
• Embrace direct mailing coupon marketing strategy
• Maintain high standards of customer service to ensure all clients who visit the facility feel welcomed
• Market the business using road shows around the neighborhood to create awareness about Cleanspot

6.3 Sales Forecast

In order to fully implement this laundromat business plan startup venture, a sales forecast is shown below to provide an insight into how the Cleanspot is expected to perform.

Personnel Plan

Cleanspot is focused on providing superb services in order to meet expectations. Before starting a business, it is important to ensure there is a good personnel plan in place. Laundromat business ideas should include conversations about staff structure and management.

7.1 Personnel Plan

The Laundromat business plan is owned by Samantha Clever who will also be the general manager of the business. The business intends to hire the following staff to work in the facility.

• General Manager (Owner)
• Assistant Manager
• 2 Laundromat Assistants
• 1 Snack Bar Attendant
• 1 Marketing Executive
• 1 Security Guard

Successful applicants will be trained in all aspects of the Laundromat to prepare them to serve customers.

7.2 Average Salaries

Cleanspot intends to pay its staff the following average annual salaries in the first three years of operation.

Financial Plan

Cleanspot has prepared a comprehensive financial plan that will show the financial status of a business and offer a path to success. How to start your own laundromat business plan  demands initial startup capital. In this case, Samantha Clever will use capital from her savings assisted by two investors. In addition, a bank loan for a business plan shall be secured to provide additional capital. Below is key financial data for Cleanspot Laundromat business plan.

8.1 Important Assumptions

Financial forecast for Cleanspot shall be based on the assumptions below.

8.2 Brake-even Analysis

Cleanspot Brake-even Analysis is indicated in the graph below.

8.3 Projected Profit and Loss

Profit and Loss information for Cleanspot calculated on a monthly and annual basis is indicated below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

Profit and Loss Analysis for Cleanspot Laundromat business plan is shown below.

8.4 Projected Cash Flow

Below is a summary of pro forma cash flow, subtotal cash spent, subtotal cash spent on operations, subtotal cash from operations and subtotal cash received.

8.5 Projected Balance Sheet

8.6 business ratios.

All tables in PDF

Cleanspot Business Ratios, Ratio Analysis and Business New Worth are indicated below.

Download Laundromat Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as pressure washing business plan , roofing company business plan , computer repair business plan , commercial window cleaning business plan , business plan for a junk removal , developing business plans for cleaning and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Starting A Laundry Business Plan (PDF)

Setting up a laundry services business is a very profitable venture. Most people work long hours and do not have time to do certain chores such as laundry thus, setting up this kind of business is lucrative. As the middle class grows together with their disposable income, the demand for dry cleaning services and laundry services will continue increasing in the coming years. As many countries continue to develop with the urban population increasing, the demand for convenient services such as dry cleaners and laundromats will continue to rise. Nowadays, both spouses work and there are a few stay at homes parents and many people pay someone to do their home chores such as laundry or make use of laundromats. This article will outline how to set up a laundry services business as well as the laundry services business plan – PDF, Word and Excel.

If you want to set up a successful laundry business there are some important factors you need to consider. First you need to decide on the type of laundry services you need to offer, your target market and your location. The type of laundromat you set up will be based on the amount of capital you are willing to invest in the business.  It is also crucial to research the market as well as the industry before you set up your business and have a good business plan for laundry services.

Location & Premises

The location and premises of your laundry business is essential because the success or failure of your business depends on it. Therefore, when choosing a location for your laundry services business consider where your target market is, the amount of road and foot traffic, as well as how accessible your facilities will be. Consider setting up your laundry services at a popular shopping centre, a mall, or somewhere close to your target market. It is also important to consider how the surrounding area will affect your business. You do not want to set up your business in a saturated place where there are a lot of similar services. Also consider the size of your premises and make sure that they are large enough for your machines, dryers and can accommodate your customers without them crowding. Parking space is also essential when considering your premises. Your customers should not have hard time when it comes to parking space if they are to come to your laundromat. Your laundromat business plan should include the costs of purchasing or leasing the premises.

Permits/Licenses, Insurance & Business Bank Account

Permits or licenses.

Normally, a laundry business must have an operating or shop license. This is usually given by your respective local municipal authorities. In some cases this might not be necessary, especially if you are operating say, from your home. Business or company registration is necessary, especially if you want to be taken seriously. Proper registration will also make it easier to get bigger clients and to source funding if need be.

Insurance & Business Bank Account

Under normal circumstances you will be dealing with machinery. This implies that anything can go wrong any time. To prepare yourself for such scenarios you must insure your laundry business. After all, you will be dealing with people’s clothes. Insurance helps you to not bleed financially if unfortunate incidents occur. Open a business bank account to take note of, trace, and generally manage your laundry business finances. You would not want to be personally liable when things go south.

Machinery & Equipment For Laundry Services Business

For any business to run successfully it needs the right machinery & equipment. It is important to invest in quality washing machines, and dryers for example. If you are the kind of laundry service company that will travel to pick up and drop off laundry you will need to purchase a vehicle as well. Ensure that your business plan has a list of all the machines, equipment, detergents needed by your laundromat business. The kind of services you choose to provide will determine the kind of equipment and detergents you will need. The costs of purchasing the machines & equipment should be included in your laundry business plan.

Products And Services

You should have a clear picture of the kind of products and services you plan on offering. These products and services will be depend on your target market. Some of the popular services offered by other laundry service companies include washing,  drying, and dry cleaning of regular clothes , beddings, blankets, carpets and curtains to name a few. There are other laundromats that have complimentary services such as shoe repairs in addition to their laundry services plus there are others that also offer garment mending. It may be profitable to offer other complimentary services in addition to the regular laundry services. However, make sure that your services are profitable and are required by your target market. You can pick up and deliver laundry, provide a self-service laundromat, or offer dry cleaning services. Whatever services you decide to provide, your laundry services business plan should clearly outline them.

Competitive Analysis

Do market research to figure out where the market gaps are. This is because it would be ideal to find a location that is underserved or not served at all. If your intended target market has other laundry businesses close by then study them. The quest is to find out how you can differentiate your laundry business. Differentiators start off with choice of location, types of services, prices, and add-ons, amongst others. Learn from the competitor laundry businesses and capitalize on their shortcomings.

Staff & Management

Your staff members have a direct effect on how successful your laundromat business will be. As such, it is important to hire people that are experienced in this kind of business and who also love doing their jobs. You will need to hire cleaners, laundry attendants, and finance & operations staff who will assist you in running your business. The number of people you hire will depend on the size of your operations as well as the services you intend on offering. Make sure that your workers know how to safely use detergents, cleaning chemicals, laundry machinery and handle delicate materials. Laundry equipment and cleaning chemicals can be dangerous thus it is important to hire experienced staff.

It is important to set up procedures and processes to make your operations efficient and simple. Ensure that your laundry attendants know how different fabrics are treated, washed, and dried. Handling people’s clothes and other belongings needs special care if you want to run a successful laundry services business. Also adhering to industry safety regulations is crucial if you want your  business to be successful. Your laundromat business plan should have a clear description on who you will hire, your operational procedures as well as the salaries and  operational costs of your business.

Some of the day to day activities of a laundry services business include;

• Washing and drying of clothes using washing machines, dryers and handwashing
• Serving customers, taking and delivering orders,
• Advertising and marketing
• Cleaning the facilities

The market for laundry services is very large. With an increasing population and more people entering the workforce very few people have time to do their laundry. Students, working parents and other professionals have very busy lifestyles with limited time on their hands. As such, the demand for laundry services is very high. The demand for laundry services in institutions such as prisons, schools, universities, and hospitals is high. Many of these organisations would rather outsource their laundry needs than buy expensive washing machines and dryers. Not everyone can afford a washing machine so setting up a laundromat close to apartments or flats to serve individuals can also be profitable.

Given the increase in the number of working professionals, the need for laundry services is likely going to go up in the coming years thus, setting up a laundry services business is profitable. Before you venture in any kind of business developing a business plan is essential. That way you can determine whether your business idea is feasible or not. With a a good laundry business plan, you can outline the risks associated with your business, ways to minimise them, your operational and financial plan.

Keys To Profitability

Strive to score regular and bulk clients.

The laundry business is a game of numbers. The more clothing items you push, the more the revenue. The best way to easily achieve that is by getting regular and bulk clients. These are clients who normally need laundry done almost daily and in large quantities. Examples of such clients are health facilities, academic facilities, or hospitality facilities. Common examples of such are hospitals, schools, and hotels. Retainer arrangements with them would be great.

Provide Unbeatable Convenience

There are many ways you can do this. A good example is to offer cheap (or even free) pick-up and deliveries. The driving element in people wanting to get their laundry done is convenience. Often time clients have to walk in and drop their laundry. Then they come back later to get their clothes. Most people honestly do not enjoy or have time for that. You can step in to offer convenience by offering to do pick-ups and deliveries later on. You can charge a small almost negligible fee or you can offer these as free services. This is a good example of how you can score more clients. Ensuring the shortest possible turnaround is another way to provide convenience. This also means you must even strive to have a service where clients walk-in and wait for their clothes.

Quality Services Are The Master Key

People expect their clothes to be properly cleaned or washed. A sure way of retaining your customers is by making sure you produce quality every time. Your laundry business must be synonymous with guaranteed quality. Customers might not even be bothered if you are pricey. So long you insist on and ensure consistent quality, customer experiences will be top notch. Not only does that build customer loyalty but it generates word of mouth marketing. A quality-oriented laundry business promotes customer loyalty and drives customer acquisitions.

The laundry business wields vast business prospects in many areas around the world. There are still many places where laundry businesses are non-existent or sparsely available. Those are good indicators of why you should start the laundry business.

Pre-Written Laundry Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the laundry services business, we encourage you to purchase our well-researched and comprehensive laundry services business plan. We introduced the business plans after discovering that many were venturing into the laundry business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global laundry business plan will make it easier for you to launch and run your laundry services business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a laundry business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the laundry business.

Uses of the Laundry Business Plan (PDF, Word And Excel)

The laundry business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your laundry business
• As a laundry business proposal
• Assessing profitability of the laundry business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Laundry Services Business Plan (PDF, Word And Excel)

The business plan for laundry includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the laundry business fail, so that you can avoid their mistakes
• Ways to raise capital to start your laundry business

The laundry services business plan package consists of 4 files

• Laundry Business Plan – PDF file (Comprehensive Version – 81 Pages)
• Laundry Business Plan – Editable Word File (Comprehensive Version – 81 Pages)
• Laundry Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
• Laundry Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Laundry Services Business Plan (PDF)

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• Laundry Business Plan Philippines (Sample + PDF Template)

By   Yesh Quijano

November 22, 2023

Starting a laundry business can be a profitable venture, allowing you to become a successful entrepreneur in a recession-proof industry. Planning, preparation, and a strong business plan are essential to achieving success in this venture.

Key takeaways

A comprehensive laundry shop business plan in the Philippines must include a detailed market analysis, customer segmentation, and a clear competitive strategy.

Financial projections, funding requirements, and operational milestones are crucial for attracting investors and/or securing a business loan.

Your laundry business plan should offer a unique value proposition and a robust marketing strategy to stand out in the Philippine market.

Parts of A Business Plan For Laundry Shops

Executive summary.

Whether you are considering a sole proprietorship or another form of business structure, this executive summary will provide you with a clear overview of the key components needed to create a solid foundation for your laundry business.

Here are some parts of a detailed executive summary:

First and foremost, it’s essential to identify your main objective. Are you planning to offer convenient, high-quality services, targeting busy professionals and families? Are you aiming to provide low-cost, efficient services to a diverse clientele? Or are you simply aiming to be the best service provider in your area?

Whatever your focus may be, understanding your target market and their needs will help you tailor your offerings and increase the likelihood of success.

Get a full business plan for your laundry shop for only PHP199 Buy Now

Your facility’s location will play a significant role in attracting your target customers, so choose a site with high foot traffic and easy access to public transportation. Additionally, it’s crucial to invest in durable, energy-efficient equipment to reduce utility expenses and extend the life of your machines.

Pricing Strategy

In a successful laundry business, having a well-thought-out pricing strategy is critical. Assess your target market and the level of competition in your area, then determine a pricing structure that strikes the right balance between affordability and profitability. Offering special promotions and loyalty programs can also help set you apart from the competition.

Marketing Plan

Marketing your business effectively is another crucial aspect of success. Utilize both digital and traditional marketing channels, including social media, local print and radio advertisements, and community events to raise awareness of your brand and services.

Consistently engaging your audience and fostering relationships with target customers will help establish your business as a trusted, go-to laundry service provider.

Standards of Hygiene & Customer Service

Lastly, keep in mind that it’s essential to maintain high standards of cleanliness and customer service. Your staff should be well-trained, friendly, and attentive to your customers’ needs. By providing a pleasant, efficient, and convenient experience, you can foster customer loyalty and build a strong reputation within your community.

Company Overview

Your laundry shop business plan should cover a general description of your brand, its history, and a summary of services. Below is a sample Company Overview:

Who is Labada Luxe’s Clean Laundry Shop?

Labada Luxe’s Clean Laundry Shop is a premier laundry business offering top-notch services to cater to your laundry needs. By choosing to start your own laundry business with Labada Luxe, you’re investing in a proven system and a brand that represents quality and customer satisfaction.

With an unwavering dedication to cleanliness and customer service, you can trust Labada Luxe to provide a reliable, efficient, and professional solution for your laundry requirements.

Labada Luxe Laundry Shop History

The journey of Labada Luxe began with a simple mission: to provide a convenient, affordable, and quality laundry experience. Over the years, the business has expanded and fine-tuned its operations, perfecting the art of managing a successful laundry business.

Today, Labada Luxe Laundry Shop stands as a proud symbol of innovation and customer satisfaction in the laundry industry. Your choice to venture into the world of laundry with Labada Luxe is a decision backed by extensive experience, strong support, and a loyal customer base.

Labada Luxe Laundry Services

Labada Luxe offers a range of laundry services to cater to various customer preferences. The services include:

Wash and Fold: A standard service for everyday laundry needs, ensuring your clothes are clean, fresh, and neatly folded.

Dry Cleaning Services: Treating delicate and specialty garments with extra care to maintain their condition and appearance.

Commercial Laundry: Catering to the needs of businesses and large-scale customers, such as hotels and restaurants, by providing professional-grade laundry services.

With Labada Luxe’s Clean Laundry Shop, your laundry business is backed by a comprehensive range of services, a solid reputation, and a history of success. Embrace the opportunity to be part of an exceptional brand with a bright future.

Industry Analysis

In the laundry shop business, understanding the industry is crucial for creating a successful business plan. As a service provider, you must be knowledgeable about the market, competition, and customer preferences.

Growth Factors

The laundry industry’s growth is driven by various factors, including increased urbanization, busy lifestyles, and the need for convenience. These factors contribute to a higher demand for efficient and professional laundry services.

Technology advancements also play a role in shaping the industry, with new equipment and software solutions emerging to streamline the laundry process.

Services & Service Provider Types

To excel in the laundry business, focus on offering high-quality services that cater to a wide range of clients, such as busy professionals, families, and students. Keep track of industry trends, consumer preferences, and potential opportunities to stay ahead of the competition.

Be aware of the different types of laundry service providers in the market. Some may specialize in particular niches such as eco-friendly cleaning, while others focus on a specific kind of clientele or offer additional services like ironing and folding. Identifying your target audience and tailoring your services will give you a competitive edge.

When it comes to choosing the right equipment for your laundry shop, efficiency and durability are essential factors to consider. Investing in high-quality, energy-efficient washers and dryers, or self-service machines will not only save you money in the long run but also appeal to environmentally conscious customers.

Customer Analysis

Demographic profile of target market.

In developing your laundry business plan, it’s crucial to analyze your target market’s demographic profile. Focus on working professionals, as they typically have a higher disposable income and are more likely to require laundry services due to their busy schedules.

Consider factors such as age, income, and household size in determining your target demographic. For example, younger professionals in their 20s and 30s may have different laundry necessities than those in their 40s and 50s. Additionally, the number of people in a household may affect the volume of laundry generated.

Customer Segmentation

Once you’ve identified your target demographic, segment your customer base to better tailor your services. Here are two groups to consider:

Working Professionals : These individuals have demanding jobs and minimal time to spend on chores like laundry. Offer services that cater to their needs, such as pick-up and delivery options, quick turnaround times, and convenient payment methods.

Families : Although not everyone falls into this category, households with multiple members might require larger capacities for laundry services. Offer family packages, discounts, or promotions to attract this customer segment.

Competitive Analysis

When starting your laundry business, understanding your direct and indirect competitors is essential for success. Analyzing the market will give you insights to shape your own business strategy and differentiate yourself from your competitors.

Direct Competitors

Direct competitors are other laundromats in your area. Begin by researching their services, prices, and unique selling points. Visit their facilities to get a feel for the cleanliness, wait times, and customer interactions, which will help you determine your advantages.

Look for unmet needs in the market that your laundry can address, such as extended opening hours or eco-friendly washers and dryers. To keep track of your competitors, consider creating a table with the following information:

Competitor Services Prices Unique Selling Points Example

Indirect Competitors

Indirect competitors include washing and folding services, dry cleaners, and even charitable organizations that offer laundry services for low-income or homeless individuals. Assess the services they provide and think of ways your business can complement or outshine them.

For example, offer pickup and delivery services for a fee or collaborate with a nearby dry cleaner to provide a one-stop shop for customers.

Building strong competitive advantages over your rivals is of utmost importance. You could differentiate your laundry business by investing in state-of-the-art equipment and technology, such as mobile apps for booking, monitoring machine usage, and making payments.

Additionally, consider offering loyalty programs that reward your customers for choosing your services, or special discounts during off-peak hours to make your business stand out.

Brand & Value Proposition

In starting your laundry business, it’s essential to have a clear brand and a strong value proposition. Your brand should be easily recognizable and reflect the quality of service you provide. A well-defined value proposition sets you apart from competitors and attracts customers.

One effective marketing strategy to establish your brand is to create a logo and use it consistently across various platforms, such as signage, promotional materials, and social media. Additionally, investing in professional photography can greatly enhance the visual appeal of your promotional content.

Focus on promoting your unique selling points, such as competitive pricing, fast turnaround times, eco-friendly practices, delivery, or superior customer service. This will ensure that your target audience appreciates the distinct benefits of choosing your laundry business.

Promotions Strategy

To expand your reach and attract customers, consider implementing various marketing strategies. A combination of online and offline promotions can maximize the impact of your efforts.

Here are a few marketing strategy ideas to consider:

Develop a user-friendly website to showcase your services and facilitate easy booking for patrons.

Utilize social media platforms, such as Facebook and Instagram, to reach your target audience and share updates and special offers.

Offer incentives like discounts and referral programs to encourage customer loyalty and word-of-mouth advertising.

In addition to online marketing , don’t forget traditional offline methods. Running a major newspaper ad campaign, for example, is a powerful way to reach a local audience. Depending on your target market, you might also consider:

Distributing flyers and brochures in high-traffic areas.

Partnering with local businesses and residential complexes to offer special deals and increase your visibility.

Sponsoring community events to strengthen your brand’s presence and connect with potential customers.

Operations Plan

Operation functions.

Your laundry business’s success will be based on a well-defined Operations Plan . As you create your plan, focus on the business model you’ll be following. Laundromats require less manpower but may need frequent maintenance checks.

To effectively run a self-service laundromat, prioritize these operations functions:

Location selection: Find an ideal place near residential areas or places with high foot traffic. Ensure the location provides an enjoyable atmosphere.

Equipment and maintenance: Invest in high-quality machines and ensure they operate smoothly.

Hygiene and safety: Regularly clean the premises and establish health and safety protocols.

Workforce: Hire competent and laundry attendants.

Set achievable milestones to help your laundry business grow:

Research phase: Understand the market, competition, and potential customers.

Business setup: Create your business plan, secure funding, and select the location.

Procurement and installation: Buy and install the laundry equipment.

Promotion and opening: Plan a grand opening event and promote your business through various channels.

Financial Plan

As you start your laundry business, it’s important to have a solid financial plan. This will not only set you up for success but also help you make informed decisions as you navigate the journey of entrepreneurship.

Key Revenue & Costs

Your main source of revenue will be from your laundry services. This can be broken down into various categories, such as:

Washing and drying : Charging customers for the use of your machines.

Pick-up and delivery : Offering convenient options for busy customers.

Additional services : Ironing, folding, and dry-cleaning.

Your business expenses can be categorized as follows:

Startup costs : These include licensing, permits, and equipment purchases.

Operational costs : Rent, utilities, and payroll for employees.

Maintenance and repair : Keeping your machines in top condition is crucial to the success of your business.

Consider conducting market research to determine the best pricing strategy for your services, keeping in mind your competition and target market.

Budget Requirements and Use of Funds

When starting your laundry business, it’s vital to determine how much funding you’ll need. Break down your use of funds into categories like equipment, renovations, and working capital. This will help you determine how much of your own capital you require, and whether a business loan or investment might be necessary.

Financial Projections

Create a detailed financial forecast for the first few years of your business. This should include monthly projections for revenue, expenses, and profits. Your financial projections will serve as a roadmap for reaching your goals and can be adjusted as your business evolves.

Income Statement

Prepare an income statement outlining your expected revenues, cost of goods sold (COGS), gross profit, and operating expenses. This will allow you to track the profitability of your business and make informed decisions regarding expansion or cost control.

Balance Sheet

A balance sheet is essential for tracking the assets, liabilities, and owner’s equity of your business. By regularly updating your balance sheet, you’ll have a clear understanding of your business’s financial position and can make necessary adjustments as needed.

Cash Flow Statement

Your cash flow statement will detail all cash inflows and outflows, helping you monitor your business’s liquidity. This is crucial for ensuring you have enough funds to cover operating expenses and any unexpected costs.

Laundry Business Plan FAQs

What is a laundry business plan.

A laundromat business plan is a comprehensive document that outlines your goals, strategies, financial projections, and action plans for starting and operating a successful laundry service. This document serves as a roadmap, guiding you through each decision and providing a clear understanding of your enterprise model.

Crafting a well-thought-out plan helps you identify potential challenges and opportunities, ensuring a more efficient use of resources and a higher likelihood of success.

What are the Main Types of Laundry Businesses?

There are several types of laundry businesses that you can consider for your venture:

Self-service laundromats: Customers use coin-operated machines to wash and dry their own laundry.

Full-service laundries: You offer washing, drying, and folding services on behalf of your customers, often charging per pound or load.

Dry cleaners: These businesses focus on cleaning delicate fabrics and garments using specialized cleaning methods and chemicals.

Mobile laundry services: Customers schedule pickups and deliveries through an online platform or phone, and you provide convenient services by collecting, washing, and returning their laundry.

How Do You Get Funding for Your Laundry Business Plan?

To secure funding for your laundry business, you will need to present a solid business plan that demonstrates the viability and potential profitability of your venture. Potential funding sources include:

Personal savings: Using your own money can be the fastest and easiest option.

Bank loans: Apply for a loan from a bank or credit union. Be prepared to provide detailed financial statements and a strong credit history.

Investors: Seek out individuals or firms that may be interested in investing in your business in exchange for equity or debt.

What are the Steps To Start a Laundry Business?

We have a full guide here on how to start your own laundry service. Or you can visit our laundry shop category for more information.

Where can I get a Laundry Business Plan PDF Template?

Want to have your own business plan? We offer affordable business plan templates for laundry services! Check out this link to get your own laundromat business plan template for only PHP199.

About the author 

Yesh Quijano

Yesh Quijano is an entrepreneur and digital marketer who's been in the game for over 11 years. He started several businesses and helped countless others reach new heights. His goal is to make digital marketing for SMEs simple, accessible, and effective. When he's not working, you can find him cuddling with his two cats.

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Columbia Cleaners is a start-up dry cleaning, laundry and alterations service business. They are offering a new service, home pickup and delivery of garments and items, instead of the traditional drop.

Dry Cleaning - UK Only - Business Plan

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Laundromat Business Plan

Universal Laundromat is a laundry service that will supply full washing, drying, and optional folding services.

Before you start your own dry cleaning business, it’s a good idea to write a business plan. But where do you start? First, check out a sample business plan for a laundromat or dry cleaning service.

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Starting a Laundry Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans

A laundry business is a profitable business to start in South Africa. As the average income increases steadily with a lot of people working long hours, there has been an increase in the demand for laundry services. This increase in dry cleaning and laundry services  in recent years is due to the growing middle class where few people can afford time to do house chores. An increasing number of South Africans live in the city and their busy lifestyle results in a rising demand for convenient services like dry cleaning and laundry. It is evident that this is a business that you can explore. Growth in the laundry industry is estimated to be between 5% and 10% per annum. As such the demand for laundry services is likely going to continue to increase. This article will outline how to start a laundry services business in South Africa, and the laundry business plan – PDF, Word, and Excel.

A laundromat is a lucrative business but there are some essential factors you need to consider before you venture into this business. You need to decide on the type of laundry services you intend to provide, the size of your laundromat and your location. These factors will be affected by the amount of capital you have thus, you should carry out a feasibility study, market research and have a good laundry services business plan before you venture into this business.

BUSINESS MODEL

There are different kinds of business models that you can consider when setting up a laundromat. One of them is the onsite business model. This model is one of the best when it comes to running a laundry business. With this model, clothes are picked up from the client’s home for washing and drying, and when done, the clothes are delivered back to the client. This type of laundry business can be profitable because it offers flexibility to the customer and allows them to schedule pick-up and delivery. It’s easier to attract new customers with this kind of model, and you can offer online payment. The opposite of this kind of business model is an in-house landromat. With an on-site laundromat, clients visit your premises instead. This is the business model where walk-in customers can leave their clothes and collect them when done. Customers can pay you when they pick up the clothes, or you can accept payments online. For either business model, you can provide dry-fold laundry services, dry cleaning, and garment mending in order to become competitive. Another laundry business model that can be profitable is a self service laundromat. These laundromats have become popular. All you do is provide your potential clients with washing machines and dryers, and they pay you a certain fee to make use of your equipment. The model you choose will depend on the amount of capital you have and on your market research.

MARKET RESEARCH

As you prepare to open your laundromat, conducting market research should be at the top of your priority list. Market research allows you to gain insight about your potential customers. This way, you can better understand which services are in high demand and how your laundry business can compete. Market research allows you to get a leg up on your competition by spotting upcoming problems in the industry and identifying sales opportunities. By conducting market research, you will learn about your target market’s demographics, the target population of your area, where they live, their marital status, and if they have children. There is other information you need to know, such as how close your potential customers are to your laundromat and if they would be willing to spend on laundry services. Market research will also help you determine the number of people you need in order to make a profit. In addition, you will learn about your competition, including their locations, pricing strategies, and other services. You also need to gauge the general traffic at your potential location to make sure that there will be a healthy flow of potential customers passing by your store. If your store is near other shops, you may benefit from their traffic too.

LOCATION & PREMISES

Deciding on the location of your laundry business is an important decision to make before you start. It is important that you locate your laundromat close to your target market. Consider the amount of road and foot traffic, find an easily accessible location where people can stop and make use of your services. There are several possible locations, including shopping centres, malls, and the CBD. Opening a laundry business close to places that typically have potential for traffic  could be ideal depending on your target market. It is important to be strategic about your neighbouring businesses as well because you are more than likely going to feed into each other instead of competing. If you open a laundromat in an overly saturated area the likelihood that your business will succeed will be low. Your premises should be large enough to accomodate all your machines, staff and space for customers. Your laundromat business plan should cater for the costs of buying or leasing the premises.

EQUIPMENT FOR LAUNDRY SERVICES BUSINESS

Depending on the laundry services you provide, you will need equipment and the right machinery for your business. The major equipment that you need include washing machines. You will also require dryers, and pressing machines to name a few machines. You may need to purchase vehicles if your services include pick up and drop off. Your laundry business plan should cater for such costs including the equipment you will need for your laundromat. The detergents and chemicals you use are just as important as the equipment you will make use of. Ensure that you invest in quality equipment as well as quality chemicals and laundry detergents.

PRODUCTS AND SERVICES

Laundry products and services differ with each type of laundry business. Your target niche will also determine the type of products and services you need to sell. The most popular services offered by regular laundry businesses include washing, drying, and pressing of clothes, blankets, and beddings, among other things. Some even offer complimentary services such as garment and shoe repairs. It will be advantageous to have all these various complimentary services for your laundry services. If you choose to provide a self-service laundromat adding some entertainment and amenities like Wi-Fi or a television can be beneficial for your business. Such complimentary services will go a long way in attracting customers. Another essential factor in running a laundry services business is selecting the right suppliers’ for detergents and chemicals for your operations. Consider suppliers who can provide affordable and quality chemicals consistently. Your laundry services business plan should clearly outline the various products and services you will provide.

COMPETITIVE ANALYSIS

All businesses, including laundromats, are forced to compete with other businesses where they operate. As such, you must evaluate your competition, which can help you understand your own shortcomings and win over more customers. To be a successful laundromat in your industry, you must keep track of your competition. Remember, there are only a limited number of potential clients in your area. These are people who lack a personal washer and dryer and may be in need of your services. You do not want to lose these people to your competition. In order for you to maintain and grow your customer base, you must stand out from your competition. The more you know them, the better. A competitive analysis helps you identify your competitors’ strengths, plus you can figure out how you can capitalize on their weaknesses. When conducting a competitive analysis, consider your competitors’ location, hours of operation, customer service, quality of equipment, layout of equipment, ambience, and the facility’s atmosphere. Check to see if they have additional amenities such as WiFi, TV, or games. Visit your competitor’s locations and use their facilities for some of your laundry to get to know them better. Ask coworkers, friends, or family members to get more feedback. Also, look them up on social media in order to analyze their web presence and search for customer reviews.

STAFF & MANAGEMENT

As a customer-centric laundry services business, it’s important that you hire employees that are friendly and efficient. Your employees should be passionate about their jobs. If you want to hit the ground running it’s better to hire a team of people who have experience in this business. Your cleaners, maids and general staff should know how to clean different fabrics especially delicate ones. Also, your staff members should know how to attend to customers efficiently on a regular basis.  Inexperienced staff members need to get extensive training before they can be given any important tasks or be allowed to use any laundry chemicals and equipment. Laundry chemicals, equipment and machinery can be dangerous if not used properly thus, anyone operating a laundry services business should know how to use them and take the necessary precautions. Depending on the size of your shop, the actual number of your staff will vary however, you will need, cleaners, launderers, security as well as management. Your laundry services business plan should cater for the salaries of your employees and the day to day operational expenses of running a laundry services business.

Some of the day-to-day operations of this type of business include:

• Operating washing machines, dryers, and pressers
• Liaising with customers and taking orders
• Liaising with /suppliers
• Managing Staff
• Marketing and advertising

When you are running a laundry services facility it is important to pay attention to how the processes take place, such as how all the materials are washed or dry cleaned. It is also crucial to adhere to all industry related health and safety regulations. These safety measures cover the cleanliness of your environment; how your staff members are supposed operate the laundry facility plus how and where the laundry is treated and cleaned. Laundry and cleaning businesses can be risky for your staff members and customers that is why adhering to health and safety regulations is important.

MARKETING AND SALES STRATEGIES

As you set up your laundromat, you must develop a solid marketing strategy. You need to decide who your target market is and find ways to reach them. Some marketing strategies to take advantage of include print ads, online ads, direct mail, and word-of-mouth. You need to determine which method or combination of methods to use in order to reach your market. You will also need to invest the time and money necessary to make this happen. Consider getting involved in your community, sponsoring local events, partnering with other businesses, and hosting charity fundraisers to help raise awareness. Involving yourself in the community will not only help you market your brand; it will also make you more recognizable. You should have a Google profile for your business. Setting up a Google Business Profile is one of the best ways to establish a connection with your potential customers. When they search for laundromats, you can appear as a potential candidate. With your business profile, you’ll be able to share pictures of your laundry business, your address and phone number, hours of operation, and also offer promotional offerings. You can also use social media to connect with potential and current customers and promote your business. Register with platforms such as Facebook, Twitter, and Instagram to share photos and information about specials, new services, and upcoming events. You can also use social media to respond to customer inquiries or complaints. It is important to note that your sales and marketing strategies are an ongoing process, and not a one-time event.

As more women enter the workforce there has been an increase in the demand for laundry and dry-cleaning services in addition to the need for helpers in other house chores. There are a lot of students, single parents, working professionals as well large institutions that make use of laundry services. There are also large institutions such as prisons, hospitals, companies and educational facilities that prefer outsourcing their laundry needs or hire on premise laundry service providers. Also, there is still an opportunity in opening a self-service laundromat for a large number of people that cannot afford to purchase washing machines and dryers but would prefer paying for self service laundry services.

Given that the South African market is one of the leading emerging economies on the African continent there is potential for high growth. There is still a large number of households that would prefer doing their laundry at a laundromat than purchasing an expensive washing machine. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a laundromat/laundry services business is something worth considering. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out laundry services business plan will help you in both the short term and long term. Also, there are various risks associated with running a laundry services business like any other venture, your laundry business plan should clearly outline these risks as well as the different measures you will take to minimise them.

KEYS TO PROFITABILITY

For your laundromat business to become profitable, you must take advantage of social media marketing. You can do this by encouraging your clients to post pictures of their laundry and use a specific hashtag on social media. Consider giving your clients discounts, especially if they refer a friend or family member to your laundromat. This way, you can easily grow your business in the community. Lastly, consider offering other amenities, such as free wifi, so that your customers are not bored, especially if your laundry business is a self-service.

PRE-WRITTEN LAUNDRY BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the laundry services business in South Africa, purchase our laundry business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the laundromat business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a laundry business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the laundromat business plan will lay out all the costs involved in setting up and running the laundry business. The business plan is designed specifically for the South African market.

USES OF THE LAUNDRY SERVICES BUSINESS PLAN (PDF, WORD AND EXCEL)

The laundry business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your laundry business
• As a laundry business project proposal
• Assessing profitability of the laundry business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE LAUNDRY BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

• Market Analysis
• Industry Analysis
• 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some South Africans in the laundry business fail, so that you can avoid their mistakes
• Ways to raise capital to start your laundry business in South Africa

The Laundry Business Plan package consist of 4 files

• Laundry Business Plan – PDF file (Comprehensive – 89 pages)
• Laundry Business Plan – Editable Word File (Comprehensive – 89 pages)
• Laundry Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 46 pages)
• Laundry Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

GET THE LAUNDRY BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

Other Payment Methods

• Cash deposit into our FNB Company Bank Account
• EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

About The Author

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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