how to make a facebook review

How to Write a Review on Facebook in 2024, 9 Easy Ways

Is it important to know how to write a review on Facebook?

Your local coffee house makes you a custom drink you love. Your handmade dress from Etsy arrived in perfect condition. And you can’t stop raving about the progress you’ve seen since working with a life coach. 

How can you show these businesses you care beyond continuing to make purchases?

What about leaving them a Facebook review?

If you have ever wondered, “How do I leave a review on Facebook,” this article is for you.

There are advantages of using Facebook to leave reviews.

With Facebook’s updates for Business Pages, it’s never been easier for people to interact with local businesses they love on social media . 

One of the main updates? 

Further developing the Recommendations feature, an enhanced version of the Facebook reviews system. 

Facebook understands people trust their online communities ’ input on where to shop, eat, or travel. With this feature, Facebook users can create an “ask for a recommendation” post and their friends can respond with live links to the Facebook business pages they recommend. 

In other words, when you leave a review on Facebook, that business becomes eligible to be “recommended” by others, too — a beautiful way to help your favorite local businesses move the needle faster toward sustainable growth. 

By reading this guide, you discover seven ways to leave a review on desktop and two additional guidelines.

If you’re ready to give businesses some love on Facebook, but you’re not sure how, stick around to learn everything you need to know about how to write a review on Facebook. 

How to know which businesses you can review (and other important guidelines) 

Let’s get straight into it. 

If a business has turned on its “Reviews” setting, you can recommend them. 

Take a look at FusionAuth, a SaaS solution for developers interested in SAML vs OAuth systems: 

( Image Source )

On its Facebook business page, you can see it lists a “Reviews” tab in the red rectangle above. This indicates that FusionAuth is eligible for Facebook recommendations. 

One important note: If a business has turned off its “Reviews” setting, you can’t recommend them. 

Take a look at Leathercult, an apparel brand that specializes in selling leather pants : 

If you look inside of the red rectangle, you’ll notice it’s missing a “Reviews” tab. This means Leathercult has turned off its reviews. 

If you’d like to recommend a business page that has reviews turned off, consider asking them to turn the feature on in their privacy settings so you can show your appreciation. 

Why would a business choose to turn off Facebook reviews?

Some businesses may choose to omit this setting from their Facebook page in an effort to prevent spammy messages, inappropriate comments from irate customers, and poor reviews. In this case, consider asking the business if there’s another review site you can use to leave a positive recommendation, such as Google or Yelp. 

How to Write a Review on Facebook

Here are a couple of other housekeeping duties you should keep in mind before attempting to write a review on Facebook.

Review Facebook character limits 

Your Facebook review will need to be at least 25 characters long. That’s about four to six words depending on letter count and spacing.

While there’s no max character limit listed that we could find, we decided to conduct our own test — but we stopped after 44,616 characters. 😂 So, it’s safe to say you have plenty of room to work with. 

Follow Facebook’s community guidelines 

As part of its community standards, Facebook asks that all reviewers follow its guidelines to prevent potential post removal.

While Facebook doesn’t verify user purchases, it does ask that you:

• Focus on the product or service the business offers
• Don’t manage the Page for the business you’re reviewing
• Base your review on personal experience 

Related reading about the violation of community guidelines: Facebook Jail Release

Responding to a review request 

If you view an ad on Facebook via the iPhone app or the Android app , you may be asked to review your purchasing experience with that business — whether you made a purchase or not.  

If you didn’t buy anything, you can let Facebook know by following these two simple steps:

• Access the review request in your Feed.
• Tap “Didn’t make a purchase.”

If you did buy something and would like to leave a review, follow these four steps:

• Choose the star rating you’d like to give the business. 
• Click “Tell others what you liked or didn’t like” and write your review.
• Tap “Finish”. 

Pro-Tip: Want to review a brand you love but don’t know what to say? Beat writer’s block and get inspired with brainstorming prompts from an AI text generator . Simply enter a few words about your experience and watch as the generator spits out some ideas for you. While this tool isn’t perfect, it’s a great resource to use when you’re feeling stuck on where to start.

What to include in your Facebook review 

Piggybacking on the guidelines from above, let’s draw up some mock review examples to help you brainstorm your upcoming Facebook review.

Here are three ideas you can use to help you focus your Facebook review:

Place a hyper-focus on the product or service 

If you can’t get enough of a particular product or service, let that be the star of your review. 

Scenario: 

When you were planning your wedding, your groomsmen were worried their attire would be expensive, uncomfortable, and lack the proper fit.  

Luckily, you found a brand called StudioSuits that offers men’s suits at a generous discount and offers custom options. Score! 

Not only were your groomsmen pleased with their final cost, but they also loved their suits so much, that they’ve been wearing them to other weddings and formal events since then. 

With this in mind, here’s how you might place the spotlight on the products you ordered: 

“My groomsmen are still raving about the custom suits they purchased from StudioSuits for our Spring wedding last year. Not only were they happy with the fit and price, but they also can’t stop talking about how soft the fabric is. They even joke about starting a “tuxedo” or “suit” night just for an excuse to wear these beauties. Can’t say enough about StudioSuits!”

Highlight your epic customer experience 

Your entire experience was a dream. From initial contact to software consideration to purchase to onboarding . So, why not take potential customers on a ride to let them know what their experience could look like, too?

You’ve been on the hunt for an application tracking system (ATS) that can help you simplify and speed up your recruiting processes. For now, you’ve been relying on outdated HR software solutions and an overwhelming spreadsheet.  

After some digging and research, you found Matchr, a SaaS solution that offers ATS software in line with your specific goals. After signing up for a welcome call, choosing a solution, and completing the onboarding process, you’re over the moon impressed. 

Not only did the rep take their time to answer every question on your long list, but they also continued to follow up with you until your needs were met. A showstopping experience, to say the least.

With this in mind, here’s how you can highlight your customer experience in your review:

“Lisa and the team from Matchr were an absolute dream to work with. After signing up for a welcome call, Lisa and the team went the extra mile by answering all of my questions, without hesitation or a tinge of annoyance. They held my hand throughout the entire onboarding process and are still available anytime I get stuck or have additional questions. If you’re looking for an HR solution that’s not only effective but that also comes with a supportive onboarding team, look no further than Matchr.”

Beam about the tremendous value you’ve received 

When a product or solution is changing your business or life, you have to tell the world about it. 

You never knew you needed a portable filtered water bottle until you had to live without one on of your recent travels where tap water wasn’t safe to drink. 

But after finding ClearlyFiltered? Now your travels look different. Not only can you safely drink water from any spring, water fountain, or faucet, but you’re also looking into ways you can help these communities get access to safe water bottles, too. Now your body and your altruistic heart can thank you.

With this in mind, here’s how you can highlight the value you received in your review:

“As a frequent traveler, I can’t say enough about the filtered water bottles ClearlyFiltered offers. After getting sick on one of my recent travels after drinking spring water, I knew I had to find a convenient way to help me get access to clean water, anywhere in the world. Since my purchase, I’ve been to three countries that didn’t offer potable drinking water and I was able to safely consume the water out of my filtered bottle. Not only has this water bottle changed my traveling experience and my health, but it’s also inspired me to donate filtered water bottles to communities in need.”

How to write a review on Facebook from start to finish (using a desktop computer) 

Now that we’ve covered our our bases, let’s leave a review!

Here’s how to use your computer to write and post a Facebook review:

Step one: Search for the brand you’d like to review 

Search for the brand you’d like to review using Facebook’s search bar at the top.

(Image provided by Ioana)

Step two: Click “Reviews”

Choose the “Reviews” tab.

Step three: Answer “yes” to the recommendation prompt

Click “Yes” in the recommendation pop-up prompt.

Step four: Write your review 

Use the insights we shared previously to write your review. 

Step five: Click “Post” 

Choose “Post”.

Step six: Double-check your published review 

Make sure your review posted.

Step seven: Edit your review if you catch any mistakes 

See any mistakes you didn’t notice prior to posting? 

You can easily edit them by clicking on the three dots at the top right of your review and choosing “Edit post”, like so:

You can also delete your review here if needed. Just click “Delete post” instead of “Edit post”.

PS: Want to leave a review using the Android app, iPhone app, or iPad app, instead? Here’s a quick Facebook review tutorial to help walk you through it.

How to Write a Review on Facebook: Frequently Asked Questions

How do i leave a review.

You can use Facebook to leave a business review. Make sure you follow the character limit and the Community Guidelines. Make sure the brand allows reviews. If so, click the Reviews tab on the brand’s Facebook Business Page.

Where is the review button on Facebook?

The Review button is not a button. To leave a review for a business, click the Review tab on the company’s Facebook Business Page.

Wrap Up: How to Write a Review on Facebook

And that’s it! You’ve officially written a review on Facebook. 

Now you know the answer to the question, “How do I leave a review on Facebook?”

Doesn’t it feel good to support the businesses you care so much about?

Don’t forget to save this post in case you’d like to review other businesses on Facebook!

Thanks so much for reading, and happy posting!

Readers, please share so happy customers discover how to write a review on Facebook.

Author Bio:

Ioana Wilkinson

Ioana is a Business, Digital Marketing, and SaaS content writer for B2B brands. Born in Transylvania and raised in Texas, Ioana has been living the digital nomad life since 2016. From Barcelona to Puerto Vallarta to her new abode in windy, Oklahoma City, you’ll never know where Ioana will head off to next.

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• For Small Business

How to Leave Reviews on Facebook: An Expert Guide for Small Businesses

• November 27, 2023
• by Tom Wells

As a small business owner, positive online reviews can be invaluable for building credibility, driving sales, and improving your products and services. According to a BrightLocal survey, 91% of consumers read online reviews before visiting or purchasing from a local business. With over 1 billion monthly active Facebook users, reviews on Facebook Pages make a significant impact.

This comprehensive guide will teach you how customers can leave Facebook reviews, why they’re critical for small businesses, and how you as a Page admin can proactively manage them.

Step-by-Step: How Customers Leave Facebook Reviews

Leaving a review on Facebook only takes a few quick steps:

1. Navigate to the Business Page

From their news feed, customers can:

• Search for your Page name or handle
• Click on an ad or post leading to your Page
• Visit your official website and click the Facebook icon

Once on your Page, they can scroll down to the Reviews section.

2. Leave a Rating & Written Review

They simply:

• Rate your business from one to five stars
• Click to give a recommendation
• Write their review summary, feedback, experiences

Facebook suggests keeping reviews detailed, honest, and polite . Customers can also add photos of products, services, or experiences.

3. Submit the Published Review

They click the Post button to publish the review. It will then be visible to all visitors under your Reviews section.

Why Facebook Reviews Are Vital for Small Businesses

Positive and negative reviews have significant impacts on small businesses in terms of:

Reputation & Trust

• 72% of customers will trust a business more if it has positive reviews [BrightLocal]
• 64% are more likely to purchase if a business has four stars or more [BrightLocal]

Customer Experience & Loyalty

• Rating products and services allows customers to share experiences
• This feedback helps small businesses identify issues and opportunities for improvement
• Responding to reviews demonstrates you value customers and their insights

Lead Generation & Sales

• 72% of customers will probably book appointments or reservations after reading positive reviews [BrightLocal]
• Consumers that view four or more online reviews convert at a 270% higher rate than those who don‘t read reviews [Yotpo]

In summary, online reviews significantly influence consumer behavior and purchasing decisions – ignored at your own peril!

Proactively Managing Your Facebook Reviews

As a Page admin, you can turn reviews on or off and use tools to manage them appropriately:

Enable Reviews on Your Page

First, ensure the Reviews section is visible to customers. Under Settings > Templates & Tabs > Reviews, turn the toggle switch ON.

Encourage More Reviews

Occasionally posting asking happy customers to kindly leave an honest review gives positive social proof. Tag those who gave verbal feedback too.

Respond & Interact Thoughtfully

Replying to reviews shows customers you care and are listening. Thank them for taking time to provide feedback. For negative reviews, apologize for their poor experience and offer to make things right.

Monitor Review Content

Check new reviews at least weekly. Report seriously inappropriate or false reviews to Facebook as needed.

Analyze Review Patterns

Identify common complaints needing improvement or recognize employee rock stars going above-and-beyond from the content.

Proactively managing reviews demonstrates your commitment to customers while enabling small businesses to provide even better products, services and experiences over time.

Common Mistakes to Avoid

While honest feedback provides an opportunity to improve, avoid these common mistakes business owners make:

• Deleting or hiding negative reviews
• Paying for fake positive reviews
• Arguing, blaming customers in responses
• Ignoring review feedback altogether

These destroy consumer trust while damaging your brand reputation and integrity.

Instead, embrace authentic reviews as invaluable customer insights to drive positive changes in your business. Demonstrate professionalism and accountability in all public interactions.

Key Takeaways

• Reviews significantly influence reputation and purchases
• Leaving Facebook reviews takes mere minutes
• Manage your Page‘s reviews proactively
• Respond professionally to all reviews
• Analyze patterns and trends in the feedback

Encouraging more reviews while carefully monitoring and thoughtfully engaging with customers on Facebook fosters increased visibility, trust and sales over the long-term.

How To Write a Facebook Review

In modern digital era, your voice matters more than ever, especially when it comes to sharing experiences with businesses on social media. Writing a Facebook review is a powerful way to express your opinion and influence others. Whether it’s raving about your favorite café or detailing a less-than-stellar experience at a local shop, your reviews contribute significantly to the online reputation of businesses.

Understanding the impact of your words, you might want to ensure your Facebook circle is wide enough to make your opinions heard.

Enhancing your presence by deciding to buy Facebook reviews can significantly enhance the impact of your evaluations, ensuring that your endorsements or cautions are heard by a wider audience. This strategy not only expands your social network but also elevates the trustworthiness and visibility of your evaluations, turning them into a valuable asset for others.

Table of Contents

Key Takeaways

• Understand the binary “Yes” or “No” recommendation system on Facebook and ensure your review accurately reflects your experience, setting a guiding tone for readers.
• Emphasize the importance of including specific details and personal experiences in your review to provide clarity and engage readers with authentic feedback.
• Remember the significance of choosing a constructive tone and the impact of timing when sharing your experiences, to foster positive dialogue and provide useful feedback.
• Highlight the value of attaching authentic photos to your reviews, enhancing credibility and offering a more immersive insight into your experience.
• Acknowledge the public nature of Facebook reviews, emphasizing the need for thoughtful, balanced feedback that can guide future customers and inform business improvements.
• Utilize the flexibility to edit or delete your Facebook reviews, allowing your feedback to remain accurate and reflective of your latest experiences.

Steps To Write Reviews on Facebook

Writing a Facebook review can significantly impact a business, influencing potential customers and shaping the company’s online reputation. To ensure your review offers value and clarity, follow the guidelines below.

Choose the Right Rating

Your review starts with selecting a rating. Given that Facebook has transitioned to recommendations rather than the traditional star ratings, your choice is binary: yes or no. This doesn’t mean your review lacks nuance. Your recommendation — or lack thereof — sets the tone for your feedback. It’s essential to accurately reflect your experience.

Did the business meet your expectations? Would you suggest it to friends or family? Your initial recommendation acts as an anchor for your written review, guiding readers on your overall sentiment.

Provide Specific Details

The most helpful reviews go beyond general statements. When drafting your review, include specific details about what made your experience memorable. Were there standout products or services? How did the business go above and beyond?

Alternatively, if your experience was less than stellar, detail what aspects fell short. This information not only aids potential customers in their decision-making but also offers businesses valuable insight into areas of success or improvement. Remember, clarity is key. Break down your experience so readers can easily understand what to expect.

Include Personal Experience

Your personal experience is what makes your review unique. Share your story — whether it’s about the exceptional service you received or how a product exceeded your expectations. Don’t hesitate to mention employees by name if they contributed to your positive experience. Including personal anecdotes adds authenticity and relatability to your review, making it more engaging for readers. It’s these personal touches that transform a standard review into a powerful recommendation.

Other Things To Consider When Writing a Facebook Reviews

When crafting a Facebook review, it’s not just about what you say but how you say it. Language and tone play crucial roles in how your feedback is perceived. Opting for a constructive tone, even when critiquing, fosters a positive dialogue and encourages the business to engage with your feedback.

Timing is another aspect often overlooked. Sharing your experience soon after it happens ensures your memories are fresh, making your review more detailed and helpful for others. But, if you’ve had a negative experience, taking a moment to cool off before typing can prevent overly-emotional responses that might not accurately reflect the situation.

The relevance of your review is paramount. The team from this essay writing platform called EssayPro advises focusing on specifics that future customers will find useful. Mentioning the quality of service, the atmosphere, or the product’s performance gives a well-rounded view that aids in decision-making. It’s also beneficial to highlight any changes in your second visit, as this shows the business’s capacity for growth or consistency.

You can also use authentic photos accompanying your review can greatly enhance its credibility. Visuals can capture aspects that words might miss, such as the ambiance of a place or the quality of a product, offering a more immersive insight into your experience.

Remember, a well-written review has the power to significantly influence both potential customers and the business itself. By choosing your words carefully, focusing on relevance, and attaching authentic visuals, your feedback can contribute meaningfully to the community, helping others make informed decisions and assisting businesses in their quest for improvement.

How Do I Leave a Review on Facebook?

Leaving a review on Facebook is simpler than you might think, and it’s a fantastic way for you to share your experiences with others while also helping businesses understand how they’re doing. Facebook reviews are influential, with 92.4% of customers reading online reviews and considering them as much as personal recommendations.

First, navigate to the business’s Facebook page. You’ll find the “Reviews” or “Recommendations” section usually located on the left-hand side menu of the page. If you’re on a mobile device, you might need to tap on the ‘More’ tab. Once you’re there, Facebook will prompt you with the question, “Do you recommend [Business Name]?” Here, you can select either “Yes” or “No”, based on your experience.

After choosing your recommendation option, a text box will appear where you can write your review. Here’s where your contribution really matters.

Be specific about what you liked or didn’t like. Mention details about the service, product quality, or your overall experience. This not only helps potential customers but also gives the business valuable feedback on what they’re doing right or what they could improve on.

Also, adding authentic photos can significantly enhance the credibility of your review. Photos offer visual evidence of your experience, making your review more relatable and trustworthy for those reading it.

Remember, your review should be honest and fair. Keep in mind that constructive criticism is more helpful than vague or overly negative comments. Businesses often use feedback from Facebook reviews to improve their products or services, so your insights can lead to real change.

Understanding how to leave a review on Facebook enables you to be part of a larger community, contributing valuable information that benefits both businesses and fellow customers alike. Your voice matters, and with these simple steps, you can make sure it’s heard.

Where Do I Find Facebook Reviews?

If you’re looking to leave a Facebook review, knowing where to find the review section is your first step. It’s simpler than you might think.

Facebook has integrated its review feature into what’s now known as Recommendations. This is where customers can share their experiences and thoughts about a business, service, or product with their network.

Start by navigating to the Facebook Page of the business you want to review. You’ll find the Recommendations or Reviews tab on the left sidebar of the page. This tab is your gateway to reading what others have said and leaving your own feedback. Whether you’re on a desktop or using the Facebook app, the process is essentially the same.

Occasionally, businesses might have this tab hidden due to their settings preferences. If that’s the case and you can’t seem to find where to leave a review, don’t worry. Contacting the business directly through their Facebook page via message can be a good alternative. They can provide you with a direct link or instruct you on how they prefer to gather customer feedback.

Remember, when you decide to leave a review, you’re not just sharing your thoughts with the business. Your review is visible to anyone who visits the business’s Facebook page. This visibility is exactly why your honest and detailed feedback is invaluable. It helps potential customers make informed decisions and can significantly impact the business’s reputation.

Can I Delete or Edit My Facebook Reviews?

Navigating the complexities of social media feedback might feel like a maze, especially when you’re looking to retract or modify your words. On Facebook, your voice matters , and so does your ability to update your insights as your experiences evolve.

If you’ve posted a review and later changed your mind, either because your opinion has shifted or you’ve had a change of heart, you’ll be relieved to know that editing and deleting your Facebook reviews is possible . This flexibility ensures your feedback remains accurate and reflective of your latest interactions.

To edit your Facebook review, simply navigate to the Recommendations section of the business page where you initially left your feedback. Find your review and click on the three dots in the top right corner. From there, you’ll see an option to ‘Edit Recommendation’. This is your chance to adjust your rating or elaborate on your experience further. Remember, your edited review will replace the original and will be date-stamped with the latest update.

In scenarios where you feel a review no longer represents your stance or if it was posted in error, deleting it is just as straightforward. Follow the same steps to locate your review under the business’s Recommendations. Instead of opting to edit, select ‘Remove Recommendation’. Upon confirmation, your review will permanently disappear, leaving no trace of the original comment.

This ability to edit or delete ensures that your digital footprint on Facebook is as current and genuine as your real-world experiences. It underscores the platform’s commitment to providing dynamic, user-driven content that accurately reflects consumer opinions and experiences. Whether you’re praising an unforgettable service or retracting a critique based on a resolved issue, your control over your online reviews is uncompromised.

Remember, each review contributes to the community’s perception of a business. Exercising your power to edit or delete ensures that your influence remains both positive and precise.

Related Post: How to Build More Credibility on Facebook

Crafting a Facebook review is more than just sharing your experience; it’s about contributing to a business’s growth and guiding future customers.

Remember, your words have the power to influence and shape perceptions. By treating your reviews as advice for friends and maintaining a balanced and fair perspective, you’re not just offering feedback but also playing a crucial role in the business-customer relationship.

Businesses that actively respond to reviews demonstrate their dedication to customer satisfaction, further emphasizing the importance of your input. So next time you’re about to write a review, consider the impact of your words and the responsibility that comes with them. Your thoughtful and honest feedback can make a significant difference.

FAQs About Writing Facebook Reviews

Here are some frequently asked questions about Facebook Reviews.

Where is the review tab on Facebook?

The review tab on Facebook can be found on the business’s Facebook Page. It’s located on the left side of the page under the business’s profile picture and name. By clicking on this tab, users can view and leave reviews for the business.

Why can’t I leave a review on Facebook?

You might not be able to leave a review on Facebook if the business has not enabled the review feature on their Page. Page owners have the option to turn on or off this feature. If it’s not available, you might want to contact the business directly to share your feedback.

When you get a friend suggestion on Facebook, does the other person get it too?

It’s not guaranteed. Facebook suggests friends based on mutual connections, interests, or activities, but it doesn’t mean the same suggestion appears for both parties. Each user’s suggestions are tailored to their own profile and interactions.

Where can I leave a review for a company?

You can leave a review for a company on various platforms including Google Business Profile, Yelp, Facebook, Angie’s List, and the Better Business Bureau (BBB). These platforms cater to different types of businesses and audiences, so choose the one that best fits the business you want to review.

Can my friends see my reviews on Facebook?

Yes, friends can see your reviews on Facebook depending on your privacy settings. When leaving a review, you have the option to adjust who can see it—everyone, just friends, or a custom list. Encouraging customers to set their reviews to public can increase visibility for businesses.

This is used as a reference for customers when looking for products and services. For businesses, this is a promotion tool so that their posts and page are more visible in user’s feeds.

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How To Get Facebook Reviews: 10 Strategies For Your Biz Page

Today more than ever, online reviews are a critical aspect of consumers’ purchasing decisions. And with the rise of social media, they have become an essential part of how people evaluate products and services. Facebook reviews are no different for businesses to have.

Since Facebook is the most popular social media platform, it has also become a hub for users to share their first-hand experiences and opinions on business pages.

So, are you wondering how to get more reviews on Facebook?

Here are ten practical tips to help you get started.

Table of Contents

What Are The Benefits of Online Reviews?

Before discussing the strategies, let’s first understand why online reviews are so important.

• Build Trust. Positive reviews from satisfied users can build trust with potential customers . It shows that your business has a good reputation and provides excellent products or services.
• Increase Visibility. Reviews on platforms like Facebook can boost your business’s visibility as they often appear in search engine results.
• Improve SEO. Reviews can also improve your search engine rankings as they are considered a form of user-generated content, which is highly valued by search engines.
• Customer Feedback. Online reviews provide valuable feedback from customers, allowing you to identify areas for improvement and make necessary changes.

What Are the Official Guidelines for Facebook Reviews?

When it comes to managing reviews on your business’s Facebook page, there are some official guidelines that you should be aware of:

• Moderation. You can moderate the reviews on your page by hiding or deleting them if they violate Facebook’s Community Standards.
• Reporting Fake Reviews. If you believe a review is fake or spam, you can report it to Facebook for review.
• Responding to Reviews. You can respond publicly or privately to reviews on your page, depending on the nature of the feedback.
• Asking Customers for Reviews. While you can’t incentivize customers to leave positive reviews, you are allowed to ask them for honest feedback.

Remember that recommendations that don’t follow Facebook’s community standards may be removed, so make sure to familiarize yourself with them before managing your reviews.

The key points are:

• Authenticity

Treat all users, including those leaving negative reviews, with respect and dignity. Avoid attacking or belittling them in your responses and focus on resolving any issues they may have.

10 Effective Strategies to Get More Facebook Reviews on Your Facebook Business Page

Now that you understand the importance of online reviews and the guidelines for managing them on Facebook, let’s dive into ten practical strategies to get more Facebook reviews on your business page .

Turn On Reviews For Your Facebook Page

First thing first.

Before you can get reviews, you need to make sure that they are enabled on your page.

To do this, go to your profile and choose the page you want to check.

Select the correct fan page and then click “ Settings & Privacy “:

On the next page, click “Privacy” in the left menu:

The last step is to click on “ Page and Tagging “, to finally see the option called “ Allow others to view and leave reviews on your Page? “.

Make sure the tagging is On:

Encourage Customers to Leave Facebook Reviews

Sometimes, all you need to do is ask.

Don’t be afraid to reach out to your customers and politely request them to leave a review on your Facebook page. You can do this through email marketing , social media posts, or even in-store signage.

When reaching out, make writing a review as simple as possible by providing a direct link to your page or instructions on how to navigate there.

A good template you can use to request reviews is:

>Hello [Customer Name],

>We hope you had a great experience with our product/service.

>We would love to hear your thoughts and feedback on our Facebook page.

>It will only take a few minutes, and your review will help us improve our services for future customers.

>Thank you for your support!

Of course, make sure to thank customers who have already left reviews and let them know their feedback is valuable to your business.

Respond To Reviews

Not only should you encourage customers to leave reviews, but also respond to them.

Acknowledge both positive and negative reviews and thank the reviewers for taking the time to share their experiences.

This shows that you care about your customers’ opinions and are willing to address any concerns they may have. It also gives potential customers a positive image of your brand, knowing that you value and engage with feedback.

For example,  you can respond to a positive review by saying:

>Thank you [Reviewer’s Name] for your kind words and support. We are happy to hear that you had a great experience with us.

For negative reviews, try to address the issue and offer solutions or an apology if necessary.

For example,  you can respond to a negative review by saying:

>We apologize for any inconvenience caused, [Reviewer’s Name]. Please send us a direct message so we can further assist you with this issue.

Remember to keep your tone professional, and respectful, and maintain Facebook’s community standards.

Share Positive Reviews On Other Social Media

Sharing positive reviews on your social media platforms is an effective way to promote your brand and encourage others to leave reviews.

If you don’t have any, you can consider purchasing real Facebook reviews as a way to boost your page’s credibility and encourage more reviews from others.

You can also take screenshots of positive reviews and share them on platforms like Instagram or Twitter, along with a link to your Facebook page for people to leave their reviews.

This also shows appreciation for customers who took the time to share their positive experiences.

They may feel more inclined to leave a review again in the future or share your brand with their network, leading to more reviews.

Implement A Review Generation System

Another effective strategy is to implement a review generation system.

This can be as simple as sending an automated email after a customer has made a purchase, asking them to leave a review on your Facebook page.

You can try a pop-up form on your website, offering a discount or freebie in exchange for leaving a review. 

Alternatively, you can implement a review generation system for engaged customers who complete a specific action on your website, like the case of SlideModel reviews , where engaged users are invited to leave a review after downloading a presentation template.

Make sure to check Facebook’s policies and guidelines when it comes to incentives for reviews.

Offer Great Customer Service

Customer service is a key factor in getting positive reviews.

Make sure to provide top-notch customer service to every customer, whether it’s through fast shipping, easy returns, or excellent communication.

If customers have a great experience with your business, they are more likely to leave a positive review and recommend your brand to others.

Engage With Your Audience Regularly

Engaging with your audience regularly not only helps build a relationship with them but also reminds them to leave a review.

You can do this by responding to comments and messages, posting interesting content, and running promotions or giveaways.

When customers see your brand actively engaging with its audience, they may feel more inclined to leave a review as they know their feedback will be valued and acknowledged .

For example,  you can post a poll or ask for suggestions on your Facebook page and include a call-to-action to leave a review.

Utilize Facebook Ads

Facebook ads can be a powerful tool in promoting your page and getting more reviews.

You can create an ad specifically targeting people who have recently engaged with your brand or visited your website, encouraging them to leave a review.

By reaching out to those who are already familiar with your brand, they may be more likely to take the time to leave a review.

To create a targeted ad, go to the Ads Manager and select the objective “Get More Page Likes” or “Engagement”.

From there, you can specify your target audience and budget.

Encourage Facebook Check-ins

Another way to increase reviews is by encouraging customers to check in on your business on Facebook.

This not only promotes your page but also makes it easier for customers to leave a review directly from the check-in.

You can offer incentives like discounts or freebies for customers who check in and leave a review, further motivating them to do so.

Add The Facebook Reviews Tab to Your Business Website

If you have a business website, make sure to add the reviews tab to your Facebook page .

This way, potential customers can easily see your overall review rating and read individual reviews without having to leave your website.

It also makes it more convenient for them to leave a review if they are already browsing your site.

How To Leave A Facebook Review

Not only should you try to generate Facebook reviews for your page but leave reviews for other businesses you have purchased from or did business with.

Here’s how to leave a Facebook review:

First, log into your Facebook account and visit the business page you want to review. Scroll down until you see the Reviews section.

Click on the stars to select your rating. A box will pop up asking you to describe your experience.

Write a detailed review being as specific as possible about what you liked or didn’t like. You can also upload photos to support your review.

Once you’re done, click “Post” to publish your review publicly on that page.

FAQs: Generating Facebook Reviews

There could be several reasons why you are not getting reviews on Facebook. It could be due to a lack of customer engagement, negative experiences with your business, or difficulty in leaving a review. But first, make sure you have enabled reviews on your page and have actively encouraged customers to leave reviews.

Facebook does not allow businesses to delete or hide negative reviews. However, you can report a review if it violates Facebook’s policies and guidelines . Otherwise, it is best to respond to the review professionally and try to address any concerns the customer may have.

Yes, you can offer incentives for customers to leave reviews, but make sure to follow Facebook’s guidelines and policies when it comes to offering rewards for reviews.

Final Words

Getting reviews on Facebook is an essential aspect of building a strong online presence and establishing trust with your audience.

By implementing these strategies, you can encourage more reviews and improve your overall review rating on Facebook.

Remember to always respond to reviews, whether positive or negative, professionally and respectfully. This shows that you value and appreciate customer feedback, leading to better customer relationships and more positive reviews in the future.

Remember, a great user experience leads to great reviews , so make sure to prioritize providing excellent customer service at all times. 

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All good tips Lisa. Engaging your Facebook Fans – and followers in general – regularly influences them to organically publish glowing reviews because they luv ya and wish to express it. Genuinely, it is kinda easy to score these types of reviews since you mainly need to care about the well-being of your tribe, listen to them and show up to respond. Smart post my friend.

Thanks Ryan. Of course it’s best to engage with folks on the social networks unless they are spamming you 🙂 Appreciate your coming by and taking the time to comment Ryan. Have a great day!

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How to Get Facebook Reviews for Your Business Page (15 Easy Ways)

Wondering how to get Facebook reviews with ease?

Since it’s the largest social network in the world, Facebook business reviews can be a great way for your brand to get ahead of the competition.

But getting customers to leave reviews on your Facebook page can be tough.

In this article, we’ll show you how to get customer reviews on your Facebook business page and easily transform people into customers.

Here’s a table of content to help you navigate this article quickly. Click any section to jump right to it.

• Enable Reviews for Your Facebook Page
• Promote Your Page on Other Social Media Platforms
• Embed Facebook Reviews on Your Website
• Add a Facebook Review Widget
• Send Email Invitations to Recent Customers
• Write a Facebook Post Asking for Reviews
• Ask for Reviews via Facebook Messenger
• Send SMS Messages Asking for Feedback
• Enable Notifications for New Reviews
• Respond to Negative Reviews
• Answer Comments and Questions From Fans
• Promote Stand-Out Reviews on Facebook
• Encourage Facebook Check-Ins
• Ask for Reviews in Person
• Offer Discounts and Rewards

Before we get started with our list, let’s see how adding Facebook reviews can help your business.

What Are the Benefits of Facebook Page Reviews?

According to our detailed research on social media statistics , Facebook has more than 3 billion monthly active users. It’s definitely one of the best social media platforms to promote your brand’s products or services online.

By getting Facebook reviews and testimonials for your brand, you’re leveraging social proof in your marketing strategy to improve your online presence.

Here are other benefits of Facebook reviews for small businesses and big brands alike:

• Make your brand’s online reputation more credible to potential customers
• Increase the organic reach of your posts by boosting Facebook page engagement
• Gain the trust of your Facebook page fans and potential customers
• Promote positive customer reviews directly on your page
• Get to the top position in the Facebook professional services finder
• Positive reviews act as social proof , which convinces more people to buy from you
• Boost your site’s SEO when you embed relevant and keyword-rich reviews feeds

Follow the Guidelines for Facebook Business Page Reviews

Before gathering online reviews on your Facebook business page, it’s important to check out Facebook’s guidelines and community standards for business recommendations .

According to these recommendations, Facebook reviews should:

• Focus on the product or service offered by the business
• Be based on the user’s personal experience
• Not be from anyone who manages the page for that business

If your reviews don’t meet these guidelines, you can request them to be removed.

With that, let’s take a look at the easiest way to get Facebook reviews and boost your sales.

Easiest Way to Get More Reviews for Your Brand

For a simple way to get tons of reviews, you can embed review feeds on your site using a WordPress plugin.

And the best option that you can use is the Reviews Feed Pro plugin.

Business owners like you use this plugin to create, customize, and embed review feeds on your website in just a few simple clicks — no coding needed.

On top of showing Facebook reviews, you can show feeds with reviews from highly trusted platforms and review sites, like Tripadvisor , Yelp, Google Reviews , Trustpilot and more.

With the plugin’s visual customizer, you can quickly and easily customize the templates and design of your Facebook review feeds using the customization options on the left-hand side.

Plus, Reviews Feed Pro automatically copies the design of your WordPress site. So, your review feeds will perfectly match your branding and look beautiful right away.

The best part?

Reviews Feed Pro comes with a helpful support team who are always ready to lend their expertise and help you out.

Ready to get more Facebook reviews with ease? Grab your copy of Reviews Feed Pro here .

To learn more, you can look at this guide on how to embed Facebook reviews on your WordPress website .

How to Get Facebook Reviews (15 Proven Ways)

Now, let’s go ahead and look at our tried-and-tested methods that you can use to get more Facebook reviews for your brand.

1. Enable Reviews for Your Facebook Page

The first thing to do is make sure you’re allowing visitors to see and leave Facebook reviews.

To do that, first, start managing your Facebook business page and click on the Settings option on the left.

Doing that will allow you to change the settings of your Facebook page.

Next, click on Privacy to change your page’s privacy settings.

On the left, click on the Page and tagging option to continue.

Finally, look for the option labeled Allow others to view and leave reviews on your Page? and toggle it on.

You can now start collecting customer reviews with star rating and Facebook recommendations from your customers, which will be displayed on your Facebook account’s Reviews tab.

Then, you can also add a short call-to-action in your posts to encourage customers to review your business.

For more details, you can look at this tutorial on how to create the perfect call-to-action .

2. Promote Your Page on Other Social Media Platforms

If you’re not telling fans on other social media platforms that they can leave reviews on Facebook, they might never find out.

So it’s crucial that you cross-promote your Facebook page on the different social channels you own, including Twitter, Instagram, and YouTube .

It doesn’t have to be anything fancy. You can simply promote your page or group on other social platforms and ask people to join you.

That way, interested people can follow your brand on Facebook, where they can leave reviews and testimonials.

Want to kickstart your social media following on all these platforms?

You can embed social media feeds on your website so visitors can interact with your posts and follow you for more.

3. Embed Facebook Reviews on Your Website

By embedding Facebook reviews on your homepage, you can encourage website visitors to leave more reviews of your brand.

After all, you’re showing people that you check your reviews and listen to what they have to say.

It’s easy to embed a feed of Facebook reviews on your website. All you have to do is use the Facebook Feed Pro plugin from Smash Balloon.

With a few clicks, you can seamlessly connect your page and display beautiful Facebook feeds styled to match your site design.

To help you do this yourself, we’ve put together this guide on how to add a Facebook reviews feed to your WordPress website .

4. Add a Facebook Review Widget

Another way to convince people to leave reviews is to embed a Facebook review widget.

That means anyone browsing your feed only needs a click to visit your Facebook business page and leave a review.

For instance, you can easily add your Facebook reviews feed to your sidebar or footer areas using Facebook Feed Pro .

Then, you just need to edit the Facebook feed header to something that will encourage your site visitors to review your business, like this:

Using Reviews Feed Pro, you can even embed review widgets to show reviews from other major platforms like Tripadvisor, Yelp, and Google Reviews.

The best part is that you can do this for your own website — even if you’re a WordPress newbie. Check out how to add a social media review widget to your website for more information.

5. Send Email Invitations to Recent Customers

Did you know that email marketing can return $36 for every $1 you spend?

Email marketing can be a fantastic way to promote your brand, convert visitors, and get reviews.

You can directly send an email to your new customers and ask them to drop you a review on Facebook. To sweeten the deal, you can try offering discounts, coupons, free trials, and more.

If you want to get started with email marketing, here are some great ways to grow your email list .

6. Write a Facebook Post Asking for Reviews

Sometimes, satisfied customers on your Facebook page might have just forgotten to leave a review.

To fix this, you can create a new post on Facebook and remind your customers to leave a review.

You can also add an engaging image to the Facebook post so you’ll have an easier time grabbing people’s attention.

As a bonus, you can also use Facebook Feed Pro to embed photos and remind website visitors to leave reviews.

7. Set Up a Chatbot on Facebook Messenger

Chatbots are getting more attention as technology improves. And as they continue to make inroads in the customer service and marketing industry, they’re proving pretty valuable.

The fact is, messages sent by chatbots tend to have higher open rates, and with customers getting used to them, they’re tools worth utilizing.

Asking for a review using a Facebook Messenger chatbot can help you reach lots of new people easily. And that means more reviews for your business.

If you think a chatbot can be helpful, check out our full list of the best Facebook marketing tools .

8. Send SMS Messages Asking for Feedback

Did you know the majority of all searches for local businesses nowadays happen on mobile devices?

The truth is, much of the online world is navigated by mobile now, so collecting reviews in this way makes it super convenient for your customers.

You can use the power of mobile to get more Facebook reviews by asking customers to leave a review via SMS.

If customers have opted in to receive updates via text message, send them a short message containing a link to leave feedback on your Facebook page.

Just make sure you keep your messages short and to-the-point, so people are more likely to read through them.

On top of Facebook pages, you can use SMS messages to grow your Instagram account , Facebook group, Twitter page, and more.

9. Enable Notifications for New Reviews

If you aren’t notified when people leave new reviews, you can’t respond to them or share them with others.

The easiest way to solve this is to enable notifications for new reviews. That way, Facebook will let you know whenever someone leaves a new review.

To enable notifications for new Facebook reviews, follow these steps:

• Go to your Facebook page
• Click Settings on the left column
• Click Notifications
• Next to New Page review, click Turn On

Once that option is activated, you’ll be notified whenever someone leaves feedback on your Facebook business page.

And if you get negative Facebook reviews , you can now respond to them immediately.

10. Respond To Negative Reviews

While bad reviews can harm your brand, there are ways you can turn them into positive reviews.

Here are the steps you can take when faced with a negative Facebook review:

• Respond to the review as fast as you can
• Start by politely apologizing for the problem
• Offer them ways to reach out to your support team
• Remind them to change the review score if you helped solve the issue

By helping a customer with a problem like this, you can improve your brand’s reputation and encourage others to leave their feedback as well.

We’ve got a full article on how to handle negative Facebook reviews here that you can check out.

11. Answer Comments and Questions From Fans

Following on from responding to negative feedback, you should also reply to comments on your Facebook page and questions from potential customers.

If people see your page is busy with activities and conversations about your product, they’re more likely to ask their own questions.

Plus, answering questions removes obstacles that prevent people from shopping with you.

Even better, if customers have a great experience with the buying process, they’re much more likely to leave a review describing that positive experience.

You can also embed Facebook posts on your website to show these interactions to your visitors.

12. Promote Stand-Out Reviews on Facebook

Actively highlighting the feedback you receive on Facebook is another way to draw attention to your reviews tab.

You can make it a regular feature to promote the best reviews on your page to celebrate your customers and add a call to action for others to leave their own feedback.

Why not run a Facebook Live stream where you read out your recommendations, making it an event your fans can rally around and engage with?

Pro-tip : Are your reviews presented as videos? You can also use Custom Facebook Feed Pro to embed Facebook videos on your website .

13. Encourage Facebook Check-Ins

The likes of Foursquare made virtual check-ins to business locations a viral trend.

Facebook took that functionality and added it to business pages where customers can check-in, notifying friends of their location.

Facebook’s check-in functionality also has a nifty feature to help you collect reviews. After someone checks in, they receive a message from Facebook afterward, asking them to review the business.

For a lot of business pages on Facebook, it’s another excellent way to get more reviews for your Facebook page.

On top of getting new reviews, you can also get tons of Facebook likes for your page this way.

14. Remember to Ask for Reviews in Person

Most of the tips in this article focus on getting Facebook reviews online.

But if you have a physical business, you have a great chance to remind them to leave a review on your Facebook page.

You can do that verbally or with reminders around your store. For instance, you can add the review URL on your receipts, hang up signs in your store, and so on.

We’ve got a list of the best visual content creation tools to help you design beautiful signs with ease.

15. Offer Discounts and Rewards

You can also give out discounts or rewards to people in exchange for Facebook reviews.

Here are a few examples to help you get started:

• Offer a discount coupon
• Enter people into an online giveaway
• Give out free product samples
• Offer a free trial of new products

Give these offers a try, and you can see which works best for your business. In some cases, it might be best to run your incentives for a limited time.

In some states, offering incentives for reviews is forbidden or requires disclosure, so make sure to check your local laws.

If you want to run a giveaway for people who leave reviews, check out our list of the best WordPress giveaway plugins .

There you have it!

In this article, you’ve learned how to get Facebook reviews for your business page. Give these a try, and you can improve the trust of your customers, increase sales, and grow your business.

For a simple way to get lots of Facebook reviews, you can embed a reviews feed on your website. As a result, you can easily grab people’s attention and remind them to leave a review.

Ready to embed Facebook review feeds? Get your copy of Reviews Feed Pro here .

If you’re interested in increasing your Facebook page engagement, check out our tutorial on how to display a Facebook Events calendar on your website .

Hi! Just wanted to ask – what do you call the picture on No. 5 (Send Email Invitations to Recent Customers). How do I make one? Is there an app or a website? I can’t seem to find how to make one online. Thank you!

Hi Joanna, thanks so much for your question.

That picture is a screenshot from an email newsletter. You can recreate it by adding individual call to action buttons in the body of the email, or, depending on which email provider you use, they may have social media buttons you can embed.

Hope this helps! 🙂

Hi i log in to facebook but is saying account disabled so how am i going to do it

Hi Victoria,

Thank you for contacting us! I’m sorry for the long delay in our response; your comment went out of our radar. This looks like a problem with the Facebook account itself; you could try using a different Facebook account. If you have any other questions, feel free to contact us using the support form here https://smashballoon.com/support/

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Nikola Bojkov

How to get facebook reviews for your business [5 ways].

In this blog post we are covering 5 easy ways on how you can get more Facebook reviews effortlessly.

Where is the place where you turn to when deciding what will be your next dinner or trip destination? Reviews, of course!

And you are not the only one –  57% of consumers  say that social media influences their shopping. And 44% of them said that Facebook was the social network that influenced their decisions the most.

The rule of thumb is: The more positive reviews you have, the higher the chances they will visit or buy from you.

Just having a presence on social media is not enough anymore. It would be best if you started yielding results from it.

And what’s a better way to do that than Facebook Reviews?

Along with Google Reviews, Facebook Reviews are one of the most efficient digital versions of word-of-mouth marketing and have the potential to influence your future customers buying decisions that will visit your Facebook business page.

You are probably already familiar with  online reviews’ power  and what they can bring you from a business perspective, so I will skip to the fun part – how to get Facebook reviews for your business.

Here is a list of 5 easy ways on how you can get more Facebook reviews effortlessly:

• Ask your customers via chat or email
• Add ‘‘Leave us a Review’ buttons on your website
• Ask for Facebook reviews offline
• Respond to every review
• Promote customers feedback on social media and Facebook Ads

How to Find Your Facebook Review Link

First things first.

Before we dive into the methods on how to ask customers for Facebook recommendations and reviews, please make sure you actually know where is your Facebook Reviews section and how to get the link so you can drive customers to that page.

To find your Facebook reviews page link, go to your ‘Reviews tab’ and copy the URL.

For EmbedSocial, it will be this one: https://www.facebook.com/EmbedSocial/reviews/  

We encourage you to go with the 2nd option, so below, we are listing some simple ways to collect more Facebook reviews for your business.

Pro tip:  To make the reviews link more appealing, you can always use a  custom link shortener  to provide you with the essential info on the link activity. For more detailed insights and to track from where users are coming to your review link, check out  Google’s Campaign URL builder .

Okay, now let’s see how we can use this link to navigate customers to write their reviews.

1. Ask your customers via email or chat

What is the easiest way that to ask your current customers you already have a relationship with to leave you a review?

Here are 2 ways how to do this:

Chat communication is growing during the pandemic and has become one of the main channels for direct interaction with customers.

Therefore, a perfect way to collect customer feedback !

Companies need to implement procedures in their Customer support departments where every employee at a certain point of interaction will ask their customers for feedback.

And for companies wanting to increase their Facebook reviews, the best way is to ask customers to post their reviews publicly with a direct link to your Facebook Page’s reviews section.

Another option to ask for reviews is to send request emails to your customer list.

“Hey, let us know what you think – Leave us a review here’’

and add a direct link to your Facebook reviews option.

Our email review request message looks like this:

And if a client doesn’t leave you a review, don’t be shy to do a follow-up.

Send something like:

‘’Hey, did you ever get a chance to write a review for us?’’

Just make sure you are not pushy cause you will never get the desired review.

Pro tip:  It’s all about timing, and Facebook reviews are no exception. Thus, the optimal time to contact a new customer is 3 to 5 days after purchase. Ensure they are happy with the product or service, thank them for choosing you, and then ask for a review.

2. Add ‘‘Leave us a Review’ Buttons and Facebook Badges on Your Website

Another way of ‘it never hurts to ask’ is by adding CTA buttons like ‘ Leave us a Review ’ on your website to direct users to your Facebook reviews page.

The easiest way to start collecting customer feedback on your website is with the  EmbedReviews platform .

You have the option to display a Facebook review widget or add a ‘ Leave a review ’ button anywhere on your website.

Here is how our ‘Leave a Review’ button and Facebook widget look in action:

Once your web visitors click on the review button, they will be redirected to your Facebook Reviews tab where they can submit their feedback.

Embed Facebook reviews badge

As for the badges in the EmbedReviews button, you can choose from the available designs and again use an embeddable code to display on your website.

Note that the badge will update every time you have a new Facebook review.

3. Ask for Facebook Reviews Offline

When it comes to offline engagement with your customers, you will also need to think of placements how to make sure you encourage and collect their feedback.

Here are some ways how you can do this:

Print QR codes on receipts, flyers, menus, posters, and similar

QR codes can help you bridge the offline and online worlds and give customers an easy way to submit Facebook reviews.

You will only need to generate a QR code that will include the Facebook link to your Facebook Page’s reviews section.

Big posters with your customer reviews is a definitely great idea, showing your social proof offline and also inspiring people to do the same and get their name on your business location walls.

Ask customers to check in on Facebook

Encourage customers to check in on your location with their Facebook profiles.

If you are a local business owner of a place, provide a stable Wi-Fi network and ask people to check in there, and Facebook will send them a reminder to write a review 1-2 days later.

 You will be surprised how many of them will land you a hand.

PRO tip:   Most of these offline encouragements usually include some incentives, such as discounts or free staff, that can improve the response rate of your offline customers. So, think about how you can incentivize them to give you feedback on Facebook. 

4. Respond to Facebook Reviews (even the negative ones)

Take time to respond to every review! Users will surely notice your interaction and how you value customers’ feedback and award you with leaving a review.  Respond even to star ratings without comments, no matter if it is 5-star reviews or less.

To tackle your review responses more effectively, you try an  Autoresponder for Facebook reviews  that can automate your reply. This way, you will never forget to reply to a review and show your customers that you value their time and effort.

Responding to all reviews includes responding to the negative ones, too, right?

What to do when you encounter a negative review? How should you deal with it to not hurt the customer’s feelings and your business, too?

Don’t dare to delete negative reviews (unless they violate  Facebook Community standards ). 

It will hurt your reputation, and it will show that you lack transparency. Instead, use them to your advantage – apologize for the bad experience and offer a solution.

Yes, potential customers will notice the negative review, but they will also see that you have handled the situation and will respect you more.

Guess what – negative customer feedback can do more good than harm. Despite improving your online reputation management , they can help business owners see the bigger picture and improve their digital marketing strategy based on that.

If you ignore negative reviews and they proceed to come up, you will probably run out of business sooner or later.

So, take a deep breath and follow these action steps below:

• First, you should try to understand why the customer is leaving a negative review. Why are they not happy with your product or service? What is the trigger?
• Reply to the negative feedback ASAP. Thank the customer for leaving a review. Try to understand the reason behind the testimonial (make sure you don’t go into defense mode). And if it is your fault, acknowledge it and do something about it – at least suggest replacing the products or refunding the customer.

Please note that whatever your response is, it will be seen by other visitors. This is the perfect way to show how you care about your consumers (and, as a result, get more sales and even more reviews).

We created a detailed  guide on the best practices for responding to negative reviews . Suggested responses are included, too.

5. Promote customers’ Feedback on Social Media and Facebook Ads

Business reviews are the best user-generated content , so make sure you aggressively promote them across every social media platform you have. This will unconsciously inspire other customers to leave their feedback, too.

With a simple share among your community, your customer reviews will attract new customers who will be encouraged to share the same

Here is our latest social media campaign on Facebook, featuring one of our customer reviews:

? Success Story: How EmbedReviews helped 3 Key Elements show instant social proof and get more clients We talked with… Posted by Embed Social on  Wednesday, September 9, 2020

Yes, it’s possible to turn your customer feedback into Facebook ads! And you can do that in just a few clicks with our review management tool.

Before you craft your perfect Facebook ad, you need to connect EmbedSocial with your Facebook Advertising Account.

Then, you should select a customer testimonial from your Facebook page and customize your review template the way it demonstrates your marketing message loud and clear.

Check out our detailed guide on  How to Turn Customer Testimonials Into Facebook Ads .

Other places where you can promote your Facebook reviews include

• Your website homepage and product pages
• In the walls of your physical store
• Social media networks like LinkedIn, Twitter, Instagram, Pinterest, etc.
• Company newsletters
• Blog articles

Yet, these are just a couple of ideas we have tried (and proved successful). After all, the best place to promote your testimonials and encourage people to leave you a new one is wherever your customer is (online and offline).

We really hope this short guide on how to get Facebook reviews gave you some specific directions on how to maximize your Facebook testimonials’ potential,  improve their visibility, and as a result –  level up your digital marketing strategy in a blink.

After all, getting more reviews on Facebook can take a little effort, but it’s an investment that pays off (you’ll see).

Thanks for reading, and don’t forget to  leave us feedback on Facebook . 🙂

It’s all about asking, right?

FYI: You can embed Facebook reviews widget  automatically with  EmbedReviews platform.  Start a free trial  and display your Facebook Page recommnedations now. 

Embed Facebook Recommendations and Reviews on your Website

Try EmbedReviews , generate Facebook and Google reviews, and display a social media reviews widget on your website. Automatically and in seconds.

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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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How to get reviews on Facebook

Social media plays an important role in running your local business today. With almost 3 billion users , it’s no question that your potential customers are using Facebook. Every business should have an active Facebook business page to easily connect with potential customers.

Facebook is particularly crucial for local, service-based businesses. A Facebook business page lets you keep your customers up-to-date about your company, allows you to interact with them, and enables them to leave reviews and feedback. A Facebook business page also improves your SEO rankings, making you appear higher on search result pages.

There is no doubt that potential customers are using Facebook to search for your business. They’re looking at your profile and customer reviews and comparing you to your competitor to decide who to buy from. 

Let’s understand how Facebook reviews help your business and how you can promote your business on Facebook .

Free Guide: 10 Tips To Get More Customers From Facebook

How facebook reviews impact business.

Small businesses worldwide rely on Facebook and Google reviews as the new word-of-mouth. Positive reviews on Facebook will increase your chances of getting new customers because online reviews build trust. 

Your ideal customers are not only paying attention to your star rating but also reading the reviews left by customers and how you, as a business owner, respond. Even if you have a few poor reviews sprinkled in, a thoughtful response shows that you value their feedback and will take action to fix the situation.

84% of people trust online reviews just as much as personal recommendations. These positive reviews are testimonials for your business from real customers. Now that we know how much they matter, let’s look at the ins and outs of Facebook reviews.

How to enable reviews on your Facebook Business Page

If you search for a company on Facebook, you’ll see a star rating correlating to their business listing. You might wonder how they got that!

Once you have a Facebook Page set up for your company , you’ll want to ensure your page is configured to receive star ratings and reviews. Your reviews might be hidden, which means you’re missing out on the chance to snag some stellar comments!

How to enable reviews on your Facebook Business Page:

• Click “Settings” at the top of your Page
• Go to “Edit Page” in the left-hand column
• Scroll down to “Reviews”
• Click “Settings” next to the Reviews section
• Change the slider from OFF to ON
• “Save” changes

How to get the reviews tab to show up on your Facebook Page

After your Facebook page is capable of receiving reviews, you’ll want to make it as easy as possible for your audience to access the feature. Facebook allows Page Managers to customize their tabs on the left-hand side of the page, and you can make one of those tabs feature “Reviews” for easy access.

Here’s how to get the Reviews tab to show up on your Facebook Page:

• Click “Settings”
• Click “Edit Page”
• You will see a section titled Tabs

• There, choices for pre-picked tabs will show up
• Scroll down until you see “Add a Tab.” Click it.

You can now order your tabs as you’d like them to appear on your page. The more importance you place on getting reviews, the higher on the list you may want to put it. Just hover over the tab until your cursor becomes the little hand symbol, then click and drag the tab to the position you’d like.

How to ask for Facebook reviews

Once you’re set up to receive Facebook reviews, you can gently push your customers to leave their thoughts and recommendations. Customers often don’t realize how critical their reviews are to their favorite businesses. 

7 out of 10 customers will leave a review if asked to do so. That means all you need to do is ask, and you shall receive. If asking for Facebook reviews sounds uncomfortable, know you’re not alone. Many business owners have trouble with this part, but luckily, we have some ideas to help you.

• Use these email templates to ask for reviews
• Create automated follow-ups via text, email or direct mail
• Offer a coupon or voucher if people check in
• Require people to check in if they want to use your WiFi
• Give a free upgrade if people check in
• Promote a great review from Facebook on your website with a call-to-action
• Put up signs requesting reviews in the office waiting room
• Ask customers directly after you’ve provided a service they’re happy with
• Create a link to your review page so its easier for customers

Troubleshooting Facebook reviews

You may run into complications with your Facebook reviews. Maybe you’re getting bad reviews from someone who is not a customer, or the review isn’t truthful. You can report these reviews to Facebook for an independent review. Facebook will evaluate it and decide if the review will be removed. Learn more about removing negative reviews from your Facebook page.

How to respond to negative reviews

Responding to reviews is a critical part of your social media presence. Customers want to see your response to positive and negative reviews. Although, we can all admit that responding to negative reviews is the most difficult. 

When responding to negative reviews, acknowledge their concerns, commit to improving the situation, and then take the conversation offline. You can use a template like this: 

“Thank you for your review. Customer satisfaction is really important to us, and we’re sorry that we may have missed the mark. We’re working with our team to remedy the situation, and we will reach out to you with the next steps.” 

Responding to your reviews helps solidify your online reputation. Whether they are positive or negative reviews, thoughtful responses should be part of your social media marketing strategy.

How to turn off Facebook reviews

Before you turn off your Facebook reviews, consider the repercussions. Consumers often view a lack of reviews as a deterrent to hiring a company. So unless you’re in an extenuating circumstance, reviews should likely be left on.

However, if you do need to turn off your Facebook reviews, you can do so in your Facebook settings. Keep in mind that other review sites, like Google, will not let you turn off reviews.

Improve your social media reputation with Broadly

There are plenty of ways to let customers know you’d like to receive more Facebook reviews , and one of those ways is to express how helpful they are to your business’s success. Broadly can help you get more reviews and manage your online reputation across social media platforms from one platform. 

Watch your online reputation transform with Broadly

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Widewail's Complete Guide to Facebook Review Response

Over the last few years, Facebook has joined the ranks of Yelp and Google as one of the most important resources for local businesses .

In fact, an increasing number of potential customers look at Facebook recommendations prior to considering reviews from Yelp, TripAdvisor, and other traditional review websites. Facebook was second only to Google in some of the most recent surveys of customer online recommendation engagement .

For this reason, it has become increasingly essential that local businesses take their Facebook presence seriously.

In 2019, Facebook changed its rating system from a star-based system (similar to Google) to a recommendation system . In this system, people can either recommend a business or not, similar to Facebook’s famous “like” system.

Because of this, you should consider “reviews” and “recommendations” synonymous on Facebook.

In this guide, we will show you how to create a Facebook business page, how to turn on Facebook recommendations, and how to monitor and respond to these recommendations in a way that will improve your online reputation and ensure that you are using Facebook in the most effective and beneficial way possible.

Creating a Facebook Business Page

The first step to boosting your business’s online presence through Facebook is, of course, creating a Facebook page. In order to create a Facebook business page, you must have a personal Facebook account through which the business page can be managed. Assuming that you already have a personal Facebook account, creating your business page is simple enough.

There are two ways to go about it.

Option 1 : Creating your Business Page from the Facebook landing page .

If you’ve ever looked closely at the Facebook home page, you’ll notice that there is a small link at the bottom of the page that says, “Create a page for a celebrity, band, or business.”

Click on that link to get started.

After clicking that link, you’ll be taken to a page where you can choose which type of page to create. Click on the “Get Started” button under the “Business or Brand” category.

At this point, Facebook will prompt you to log in to your personal account.

After you enter your email address and password you can get started building your business page. 

The first information you need to provide is the name of your Business Page and its category. Facebook has a wide variety of categories available, including some as specific as “Smoothie Bar” or “Raw Food Restaurant.”

Once you select the proper category, your page will be created and you can move onto customization.

Option 2: Creating your page from the dashboard of your personal Facebook account .

If you’re already logged into your personal Facebook account, you can also access the page creation menu from the regular Facebook dashboard.

There should be a button that says “Create” in the top menu bar to the right of your profile picture.

Click on that button and a dropdown menu will appear. 

The first option in that dropdown menu is “Page.”

Click on that button and it will take you directly to the Page creation screen. Once you are there, click on the “Business or Brand” option and give your page a name and category.

Your new Business Page will be created and ready to customize!

Customizing your Business Page and Allowing Recommendations

Once your page is created, the first thing you should do is upload a profile picture and cover photo for your business. Facebook recommends a profile picture of 170x170 px and a cover photo of 820x312 px.

Many businesses choose to display their logo here, but the choice is ultimately up to you. 

After your profile picture and cover photo are selected, you should write a short description for your business and perhaps an introductory post.

Facebook is engineered to walk you through these steps with an easy-to-follow tutorial throughout the page creation process. 

Once all the details are in place, it is important to ensure that your page is accepting Facebook recommendations. This should be the default option for most pages, but it is always good to check and ensure that your customers can give you feedback and boost your online reputation. To enable Facebook recommendations, click on the “Settings” tab in your page dashboard.

Once you are in Settings, click on the “Templates and Tabs” section on the left-hand side of the page.

The “Templates and Tabs” section allows you to add and remove the different sections on the left-hand menu that your guests see when they visit your Facebook page, such as “Events”, “Photos”, and “Offers”.

Make sure that “Reviews” is listed as an available tab. It appears that Facebook still uses the term “Reviews” for the recommendations tab on your page. When setting up your account if you are presented with the option to show a “Recommendations” tab, select that. The effect will be the same.

If it’s not, switching your Template to “Business” should automatically add “Reviews” as an option. You can also add “Reviews” yourself using the “Add a Tab” button at the bottom of the screen.

The three horizontal bars at the edge of each tab allow you to sort the menu.

If you’d like, you can move “Reviews” up to either the top or near the top so that your customers always see it when they go to your Facebook page. 

With recommendations enabled and your Facebook business page personalized and ready to go, you should be ready to receive customer feedback and recommendations.

In this next section, we will talk about what those reviews look like as they come in and how to maximize your Facebook recommendations to improve your online reputation, attract new customers, get more reviews and keep your existing customers coming back.

Facebook Recommendations

Your Facebook Star Rating

As we mentioned in the introduction, in 2019 Facebook changed their rating system from a “reviews” style system to a “recommendations” system.

Facebook also added other features to the recommendation system, including the ability to tag recommendations and add photos to recommendations to give them more context.

Despite the fact that customers are not actually assigning individual star ratings anymore, Facebook will still calculate an overall star rating for your business based on the average number of people who recommend your business.

This rating will appear directly above the number of “likes” that you have, on the right-side of the page.

You must receive a certain number of recommendations before Facebook will calculate an overall star rating, although the exact number of recommendations that you need has never been explicitly revealed by Facebook.

Individual recommendations will come directly into your notifications as they are received, but they are also accessible by clicking on the box that includes your overall star rating.

Once you are on the review screen, you can sort your various recommendations either by “most helpful” or “most recent” to see what your customers are saying about your business.

The “most helpful” determination is based on the amount of feedback other customers gave to the review, most notably based on how many “likes” each review received.

Your customers can access the page that lists all your public recommendations in the same manner, by clicking on the overall rating on the right-hand side of your page. When they do so, Facebook will automatically display recommendations from their Facebook friends and colleagues first, if any exist.

Certain reviews may not be visible to everyone, as Facebook’s privacy settings allow customers to choose who is able to see their posts. For example, they can allow the Public to see their review, or only their Facebook friends.

We will touch on this again later on.

When recommendations come in, they will say either that a customer “recommends” or “does not recommend” your business.

If it is a positive recommendation, a red star will be displayed close to the name of the person leaving the recommendation.

If it is a negative review, or a “does not recommend,” the star will be gray.

Can I Delete a Facebook Recommendation?

Currently, Facebook does not allow you to delete a recommendation or review on your page.

However, you can report the recommendation, and Facebook may remove it if it violates one of their policies . 

To report a recommendation, click on the three dots on the right-hand side of the recommendation. A dropdown menu will appear; select the option “Find Support or Report Recommendation.”

Facebook will determine whether or not to remove the content.

Usually, Facebook will only remove it if it contains spam or abusive content. They will not remove a recommendation simply because it is a negative or unfavorable to the business.

Can Other People Comment on Facebook Recommendations?

Yes, people aside from the business and the original recommender are able to comment on Facebook recommendations.

When this happens, it is usually friends or associates of the original recommender, although sometimes it is other customers or random bystanders.

This is important to remember when you craft your responses.

Hidden Facebook Recommendations Exist, But They Do Not Affect Your Star Rating.

Customers can potentially leave you a recommendation that you are unable to see or interact with.

Because of Facebook’s privacy settings, your customers are able to decide whether or not to make the recommendation public, or only available to their chosen friends and colleagues.

Facebook will not use these private recommendations in calculating your star rating. It may be a good idea to remind satisfied customers to make their recommendation public so that it will count toward your Facebook star rating and improve your overall online reputation.

Facebook Recommendation Response

Now that your business is collecting recommendations, how do you answer them?

What is the best way to interact with customers online?

The most important thing to remember is that you should reply to every recommendation, whether positive or negative, and ensure that every customer feels heard and accommodated. There are a few different guidelines to answering recommendations which we will discuss now.  

Answering Positive Recommendations

When customers leave a positive recommendation, they are sharing their appreciation for the work you are doing.

The best response is to share your appreciation for them in return.

Thank the customer for taking the time to leave you a recommendation and let them know that you are grateful for their business. A good response would include the name of the customer, a short note of appreciation, and perhaps an invitation to work with them again in the future.

The customer will be notified as soon as you respond, through their Facebook notifications.

In the response example above, the customer is addressed by name and the salesperson who assisted the customer is also named and congratulated.

This is a great example of personalization, which is essential to a good positive recommendation response.

Writing a personal response ensures that the customer knows that you read their recommendation, and that you appreciate it. 

Keeping with the theme of personalization, it is important to avoid robotic or canned responses. There is a temptation to rely on response templates, particularly when a recommender is satisfied and not looking for confrontation, but it is relatively easy for customers to see through this.

Instead, it is best practice for businesses to personally respond to every recommendation and ensure that each customer feels heard.

Answering Negative Recommendations

When a customer does not recommend your business on Facebook, it can be tempting to jump straight to the defense.

Remember that your customer is likely looking for an outlet to express frustration and a defensive response may prompt further negative reactions.

This can quickly spiral out of control.

On Facebook in particular, it is very important to keep unseemly fighting or negativity out of the public eye. Regardless of how unreasonable the negative commentary, the most essential aspect of a negative recommendation response is moving the conversation out of public view. 

A great response will express genuine concern for the customer’s feelings and offer another outlet for the customer to have their concerns addressed.

Providing a phone number is usually the best practice, but an email address can do as well.

Showing compassion and giving contact information ensures that the customer feels heard and takes the first step towards moving the conversation outside the view of the broader public. What the public does see is a responsive and accommodating business who doesn’t ignore negative feedback but instead addresses the concerns of their customers directly. 

It is nearly impossible to prevent all negative recommendations and there is some indication that you wouldn’t want to even if you could .

However, every business can change how they respond to negative feedback. Doing so will help ensure that your loyal customers stay loyal, and that potential customers see your business in the best light. 

Over To You

We really hope you enjoyed our guide to Facebook Recommendations. If you liked learning about review response and want even more great tips, we highly recommend checking out our guide to Google Reviews .

Take Your Facebook Engagement to the Next Level

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3 Steps To Creating A Facebook Review Link

To get reviews on Facebook , you need to make sure your customers know where to write a review by sending them a review link.

It’s easy enough to get your Facebook review link. Just open your Facebook Business page in a desktop browser, click on the “Reviews” tab, and copy the URL.

The problem with this, however, is that this review link won’t prompt customers to log in. This means an extra action some customers will have to complete, which can, believe it or not, discourage them.

The key is to make the review process as quick and easy as possible for your customers. This, in turn, will increase the likelihood of them posting a review.

You can do this by creating a Facebook review link with a login prompt . It’s not as hard as it sounds, as we break it down in just three steps.

Why It’s Important To Get Reviews For Your Business

Facebook reviews (Facebook Recommendations) have more benefits than most business owners realize.

And knowing these benefits is important as it will help you understand how Facebook reviews work and, as a result, how you can use them to your advantage.

Facebook reviews are social proof . And with more first-hand endorsements of your products and services, more customers will trust your business.

As it turns out, 88% of customers trust online reviews as much as personal recommendations.

So it’s about building a reputation (through positive reviews and a high star rating) that customers can trust. This will increase your search visibility as well as increase the chance Facebook recommends your business in users’ Feeds.

What’s also worth knowing is that Facebook reviews can appear in search engine results. And if your reviews are positive, this will draw more traffic to your Facebook page.

How To Create A Facebook Review Link: 3 Steps

To get more reviews on Facebook, it’s vital to make writing reviews as easy as possible for customers. In other words: reducing the steps it takes for customers to write a review.

This is why creating your own Facebook review link (with a login prompt) is better than simply using the URL of your Facebook Business review page, as the latter will require some customers to log in first.

There are three steps to creating a Facebook review link:

• Create a Facebook login URL
• Modify the URL to redirect customers after login
• Add your business name to the URL

It sounds technical, but it’s not. You’ll see as we explain each step below.

Step 1: Create A Facebook Login URL

Customers can’t post a Facebook review for your business without logging in to Facebook first. 

Most Facebook users will know how to log in if needed, but, again, we’re trying to make it as easy as possible by assisting customers through the process.

All this step requires is adding “/login” to the end of the Facebook homepage URL, so that it looks like this: https://www.facebook.com/login/.

Step 2: Modify The URL To Redirect Customers After Login

After the customer logs in, you want to make sure that the customer is taken to your Facebook Business page – not to the Facebook News Feed.

This ensures the customer won’t have to search for your business or enter your Facebook URL a second time. 

To do this, add “?next=” to the end of the Facebook login URL made in step 1, so that it looks like this: https://www.facebook.com/login/?next=.

Step 3: Add Your Business Name To The URL

The final step is to add “https%3A%2F%2Fwww.facebook.com%2Fyourbusiness%2Freviews%2F” to the URL made in step 2.

However, you’ll need to replace “yourbusiness” with your business name as it reads in the URL of your Facebook page.

Once you have made the change and added it to the URL made in step 2, the final URL—your Facebook review link—should look like this (except with your business name): https://www.facebook.com/login/?next=https://www.facebook.com/yourbusiness/reviews/.

How To Request A Review On Facebook 

Creating your Facebook review link is only half the work, unfortunately. You’ll need to send the review link to customers, needless to say, but you’ll also need to use best practices for your review request to be effective.

This involves two things:

• Sending your Facebook review requests using the appropriate channels
• Including a message that encourages the customer to click the link to write a review

The key to creating an effective review request message is to be direct yet friendly while expressing why their feedback is valued.

You can send your review requests using email, SMS, and Facebook messages, but, in general, email is more recommended. Customer emails are easier to collect than phone numbers, and emails are less personal than Facebook messages.

How To Enable Facebook Reviews

It’s no good to send Facebook review request links to your customers if your reviews aren’t turned on. While Facebook reviews are enabled by default, it’s worth checking to make sure!

Thankfully, enabling Facebook reviews takes just five simple steps:

• Log in to your Facebook Business page
• Click on “Settings” (located at the top right-hand corner)
• Click on “Templates and Tabs” (located in the left-hand sidebar)
• Scroll down to “Show Reviews” (in the “Reviews” section) and click the toggle “On”  
• Click “Save” to confirm the change

Remember: Facebook reviews are enabled by default. So if you find that your Facebook reviews are enabled (the toggle will be green/“On”), make sure not to change the setting.

How To Increase Engagement On Facebook

Your customer reviews are the most important factor determining your business’s reputation on Facebook. 

How you interact with customers on Facebook is also important, however, with the potential to increase page traffic and encourage sales.

There are countless ways to engage and interact with your Facebook audience. But to help you out, we’ve listed three key strategies below.

Share User-Generated Content

User-generated content that promotes your business is essentially free marketing. And like customer reviews, it’s more social proof that you can leverage to build your reputation and increase audience engagement on Facebook. 

This includes any kind of Facebook content a customer has posted that endorses your products or services. You’ll get notified when it happens, as a Facebook user will tag your business, check-in to your location, or include a hashtag of your business name.

It’s a great way to showcase more positive feedback on your Facebook Business page that followers and new page visitors will see. 

Reply To Facebook Reviews

Did you know that 56% of consumers say that the way businesses respond to reviews matters ? This makes it important to respond to Facebook reviews as it can influence customers to trust and use your business.

Most businesses do not respond to reviews. This provides a chance for your business to stand out, however, so it’s worth responding to as many of your Facebook reviews as you can – even the positive reviews.

There are best practices for responding to reviews, and these include responding punctually, professionally, and transparently.

Your responses should always be appreciative, as this will demonstrate that your business cares for its customers and values their feedback – good or bad.

Share Google Reviews On Facebook

Sharing Google reviews on Facebook is more social proof you can use to back up what your positive Facebook reviews are saying.

The good thing about this is that it’s easy to do and provides more engaging content for your Facebook page that users can interact with.

Using Google’s free Marketing Kit , sharing your positive Google reviews on Facebook is as simple as it gets. You can even customize the review as it will appear in your post (such as themes and fonts), which will make the content more visually appealing.

All you need to share Google reviews using Google’s Marketing Kit is a verified Google Business Profile. Google Business Marketing Kit also gives you the ability to create other marketing materials, so it’s a free tool that’s well worth using.

How To Get More Reviews (On All Review Sites)

It isn’t difficult to create a Facebook review link, but there is an easier and more effective way to get reviews for your business – not just on Facebook, but on Google, Yelp , and more.

Having a review link is only half the work, as mentioned. You need to write a persuasive review request to get your customers to click the review link, which you’ll also have to send to all new customers your business deals with.

The easier and more effective method is to automate the process . And it’s the reason why thousands of businesses use ReputationStacker – a tool that will automatically send review requests to your customers using a proven approach to get more reviews.

Ultimately, it’s not necessary to create review links or even put time and effort into a long-term review marketing strategy – not when ReputationStacker will handle all of it for you. 

ABOUT THE AUTHOR

Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.

About Ian Kirby • Ian's Articles

The average ReputationStacker user triples their review count in the first 3 months .

Facebook's Oversight Board to consider if 'from the river to the sea' is hate speech

The independent Oversight Board that hears appeals about content decisions on Facebook and Instagram said Tuesday it would consider whether the pro-Palestinian phrase “from the river to the sea” violates the platforms’ rules, including their ban on hate speech. 

The Oversight Board, which operates similarly to a court, said in a statement that it had agreed to hear three cases concerning the phrase as used in comments or posts on Facebook. The three cases all date to November, following Hamas’ terrorist attacks on Israel on Oct. 7 and the start of Israel’s military campaign in Gaza. 

In each of the three cases, other Facebook users reported the phrase, saying it violated platform rules about hate speech, incitement or violent organizations . In one case, 937 users reported the phrase 951 times. In a second case, four users reported it seven times, and in a third case, one user reported it, the board said.  

And in each of the three cases, Facebook did not take down the phrase. Automated systems handled the complaints initially, and when the complaints reached human moderators, they ruled that the phrase did not violate platform rules, according to the board. The users opposed to the phrase then appealed to the Oversight Board. 

“The Board selected these cases to consider how Meta should moderate the use of the phrase given the resurgence in its use after October 7, 2023, and controversies around the phrase’s meaning,” the board said in a statement on its website. Meta is the parent company of Facebook and Instagram. 

The Oversight Board said it would accept public comment on the question for the next two weeks before it deliberates and issues a decision that would most likely be binding on Facebook and Instagram. 

The phrase is often included as part of pro-Palestinian slogans and chants, including at protests across the country, and it has long been a point of controversy. It generally refers to the geographic area between the Jordan River and the Mediterranean Sea — the region central to the Israeli-Palestinian conflict — and its deeper meaning is sharply debated. 

Some interpret the phrase as a general appeal to Palestinian nationalism, while others, including Hamas, have used it to call for a Palestinian state over the entire area, meaning Israel would not exist as an independent state. 

The Oversight Board summed up the competing views this way: “On the one hand, the phrase has been used to advocate for the dignity and human rights of Palestinians. On the other hand, it could have antisemitic implications, as claimed by the users who submitted the cases to the Board.” 

Among the people who have used the phrase is Rep. Rashida Tlaib, D-Mich., the sole Palestinian American in Congress. In November, the House voted 234-188 to censure her , saying she had called for the destruction of the state of Israel. She said that the censure resolution distorted her views and that the phrase “is an aspirational call for freedom, human rights, and peaceful coexistence, not death, destruction, or hate.”  

One of the Facebook posts the Oversight Board is reviewing received about 8 million views, the board said. It included “what appears to be a generated image of fruit floating on the sea that form the words from the phrase, along with ‘Palestine will be free,’” according to the board. 

Human moderators reviewed the user reports and denied them, and Meta’s management has stood by those decisions, the board said. 

“After that review, Meta determined that, without additional context, it cannot conclude that ‘From the river to the sea’ constitutes a call to violence or a call for exclusion of any particular group, nor that it is linked exclusively to support for Hamas,” the board wrote, summing up the position of Meta’s management. 

Meta CEO Mark Zuckerberg began talking about setting up the appeals board in 2018, saying social media companies needed an outside check on their decision-making about content moderation. 

In one of its most significant decisions, the Oversight Board in 2021 upheld the suspension of former President Donald Trump from Meta’s platforms but ruled that it was inappropriate to make the ban indefinite. Meta last year reinstated Trump’s accounts. 

The board has 22 members, including a former prime minister of Denmark, free speech advocates and law professors from around the world, according to its website .

David Ingram covers tech for NBC News.

I followed Snap Inc. CEO Evan Spiegel's morning routine for a week. I finally understand the appeal of waking up early.

• After failing to replicate the routine of Apple CEO Tim Cook, I was ready to try something new.
• I tried following the morning routine of Snap Inc. CEO Evan Spiegel.
• I'm starting to see the appeal of waking up early, but 5 a.m. is still unrealistic.

I'm a recent college graduate, and many of the stereotypes about my age group involve partying, excessive drinking, and hanging out with friends. The reality, though, is a bit bleak: Gen Z is lonely , drinking less , and splurging more on their groceries than nights out.

However, after years of watching my favorite content creators share what it's like to "get their lives together" in their late 20s and early 30s, I'm inclined to think Gen Z might be onto something.

Call us overachievers or flat-out boring, but maybe we don't want to wait until we're 30 to build consistent, healthy routines we're happy with — I know I don't.

So, earlier this year, I made it my personal mission to curate an effective morning routine and started researching the special group of humans who seem innately more prepared to start their days than the rest of us: CEOs.

After some mixed results copying Apple CEO Tim Cook's morning routine for a week, I was determined to try something new.

Enter Snap Inc. CEO Evan Spiegel .

Spiegel wakes up at 5 a.m. to check Snap, read his emails, and drink a double espresso before working out or meditating.

Ideally, my morning routine would consist of a workout, breakfast, reading, and ample time for getting dressed and doing my hair and makeup. Luckily, I found that Snap Inc. CEO Evan Spiegel likes the same things as me (minus the hair and makeup).

At 33, Spiegel is one of the youngest billionaires in the world with a net worth of $3.9 billion, per Forbes . He wakes up at 5 a.m. to check his app, read emails, and work out or meditate. Then, he showers, gets ready, and reads the news before having breakfast with his wife, Miranda Kerr, and their children at their mansion in Brentwood, California.

His routine aligns with what I'm looking for, and thanks to my previous experience with Cook's routine — which involved waking up at 4:45 a.m., strength training, and coffee — I knew what it would take to prepare for such an early start to the day.

Here's how it went.

I exceeded my expectations and was wide awake by 5:30 a.m. on Monday.

OK, technically, it was 5:32 a.m., but give a girl some credit.

In 2018, Spiegel said in an interview that appeared in the Entrepreneurship Handbook that he likes to wake up early to give himself some alone time.

"I get up really early, because that's the only time that's 'Evan Time' for me, when people aren't really awake yet. I get a couple hours between 5 a.m. and 7 a.m. to do whatever I wanna do," he said.

So, to prepare, I went to bed at 10:30 p.m. and even agreed to sacrifice my side of the bed for the week so I could more easily get to the alarm I share with my boyfriend.

I woke up right on time at 5 a.m. and redownloaded the Snap app since I haven't used it in years (sorry, Evan), but I accidentally "blinked" and woke up again at 5:32 a.m., this time wide awake.

Once I was out of bed, it was time to make coffee and work out.

I said a small thank you to the earlier version of me who had picked workout clothes the night before. I got dressed, put in my contacts, and made a cup of coffee.

Snap told BI that Spiegel likes to check the app and his email and drink a double espresso when he wakes up. Then, he'll exercise at the gym for 45 minutes or meditate.

I'm still a "coffee with my creamer" kind of girl, so I sipped my usual cup of coffee and checked my email and the updated Snap interface before scrolling through YouTube for a workout video.

I followed a Chloe Ting video that focused on arms, and afterward, I realized it felt really good to finish a workout so early in the morning.

I was pleasantly surprised by Spiegel's skincare must-have.

Then, it was time to shower and try the part of Spiegel's routine I was most excited about: his face wash. Spiegel has been married to Kerr, a model and the founder of Kora Organics, since 2017, and he uses the brand's turmeric brightening and exfoliating mask.

"He doesn't use it as an actual mask; he keeps it in the shower and uses it as an exfoliant," Kerr told New Beauty in 2019.

"What he loves about it is that it has peppermint oil in it, so it's so invigorating. He says he can't be without it because it's his little boost of aromatherapy in the morning! It gives him energy!" she added.

According to Snap, he still uses it, so I wanted to see if it was worth the hype. I bought a 1-ounce tube, which cost $20.

First impressions: Wow, they weren't kidding — the peppermint is strong.

I loved the feel of the exfoliating particles and how smooth my skin felt afterward. The best way to describe the experience was as if the sensation of using mouthwash was on my face, which doesn't sound pleasant, but I found it to be very enjoyable and, yes, "invigorating."

My only issue with Spiegel's routine thus far was that he reportedly allots a mere 15 minutes to get ready after his shower.

I, meanwhile, am more of a "Vogue's Beauty Secrets" six-step skincare routine, try on a bunch of outfits, perform a mini concert while doing my hair, and listen to a podcast while doing my makeup kind of gal. So, 15 minutes? Couldn't be me.

But with ample time to spare after such an early start, I realized I didn't have to rush to complete all those steps immediately; I could sit, have breakfast, and even knock out some chores before going back to hair and makeup.

Waking up so early gave me time to finish my self-care routine, get ahead on chores, and read before work.

I don't know if it was the bright sun shining through my windows or the earlier dose of caffeine, but after I ate my breakfast, I went on a superwoman cleaning spree around my apartment, washing dishes, starting a couple of loads of laundry, and wiping down my glass coffee table.

And I still had time to finish getting ready and read a Wall Street Journal article before clocking into work at 9 a.m.

A 10/10 morning.

On Tuesday, I maintained my momentum and didn't feel rushed at all, even though I had to commute.

Day two also started strong.

I woke up at 5 a.m. and was out of bed by 5:30 a.m. to get dressed and head to my living room for another workout.

I made myself a cup of coffee and took a picture of the early moments of the sunrise over New York City before doing a Pilates workout and repeating one of the same Chloe Ting arm workouts from Monday. After that, I finished my coffee while watching a vlog before moving on to the rest of my routine.

Thanks to my early start, I had enough time to try on a few outfits, make my lunch, pack my work bag, and toast a bagel for breakfast without rushing, which is simply unheard of in my life.

I was out of my apartment by 8 a.m. and clocked in at 8:45 a.m., feeling incredibly satisfied. My one shortcoming of the morning was forgetting to read, but a win is a win.

On Wednesday, I tried Kriya meditation for the first time. Spiegel has called it "life-changing."

Wednesday was the first time I struggled to wake up on time. Despite taking my daily Snap at 5:11 a.m., I didn't get out of bed until 5:45 a.m. Given how sore I felt from working out the past two days, I decided Wednesday would be the perfect day to try Spiegel's other morning activity: Kriya meditation.

Spiegel told Vogue Australia in 2022 that his wife got him "hooked on Kriya meditation."

"On a good day, I can get 45 minutes in the morning to meditate, which is life-changing," he added.

In 2020, BI reported on the extensive benefits of meditation including better focus and concentration, reduced stress levels, and improved self-esteem and self-awareness.

On YouTube, I found a video entitled " Isha Kriya : A Guided Meditation For Health And Wellbeing | 15-Minutes" by the channel Sadhguru.

"Daily practice of Isha Kriya will bring health, dynamism, prosperity, and wellbeing. It is a powerful tool to cope with the hectic pace of modern life and empowers people to experience their lives to the fullest potential," the video displayed on the screen.

From my understanding after watching the video, one of the main features of Isha Kriya meditation is the practice of breathing while thinking, "I am not the body," and exhaling with the thought, "I am not even my mind."

I don't know if it's possible to be "bad" at meditating, but that's certainly what it felt like to me — a first-timer and chronic over-thinker.

While trying to focus on the space between my eyebrows and to think only of how "I am not my body," I was instead thinking about all the things I had planned for the day, how I would write about the experience, and how long it'd been since I started.

Although I wouldn't call this initial attempt at meditation successful, I think trying it was useful in helping me identify a weakness that makes it challenging to stay in the present.

I finished the meditation and proceeded with the rest of the routine, arriving at my office in time to grab a coffee and snack and read a bit of a WSJ article.

I started Thursday slow but still made time for a quick workout and breakfast.

Unfortunately, I didn't feel well when I woke up, so I pushed off working out until around 7 a.m. I used the Kora Organics again in the shower before getting dressed to work from home. Rather than my usual hair and makeup routine, I skipped both, favoring a bun and a fresh face since I had no intention of leaving my apartment.

I had a bagel and coffee for breakfast and read some of Business Insider's latest stories before clocking in at 9 a.m.

The morning was a much more condensed attempt at Spiegel's routine, but I could truly feel the difference an adjusted sleep schedule makes. All week, I'd been going to sleep by 10:30 p.m. not by sheer force, but because I was naturally feeling tired.

Friday was the least productive day, but Spiegel's definitely onto something with "Evan Time."

On Friday, I wasn't feeling well again, so I got up around 7 a.m. and tried to do a quick five minutes of meditation.

Although this wasn't the routine I aimed for, I could still appreciate the impact of the little shifts I'd made in my mentality. Before this, I would've stayed in bed till 8-8:30 a.m. and just rolled from my bed to my laptop for work at 9 a.m., but with my improved sleep schedule and more disciplined mindset, I was able to get up an hour earlier and take some time for myself before jumping into the demands of the day, which felt like a huge win.

So, while the only Spiegel-related highlight of my morning was the face wash, I was optimistic about my ability to sustain these efforts going forward.

After a week of living like Evan Spiegel, I finally understand the appeal of waking up early.

In the weeks since I attempted to copy Spiegel's routine, I've continued using the face wash, sleeping by 10:30 p.m. and waking up by 7 a.m. at the latest, and I'm happy with my progress.

It's a stark contrast to how exhausted I felt after finishing Tim Cook's routine, which surprised me since both men wake up incredibly early.

Looking back, it's easy to see how important timing was in the outcome of both routines. When I completed Cook's routine, daylight-saving time had just started, causing me to lose an hour of sleep; my body never had a chance to adjust properly before being thrown into a completely new routine. By comparison, trying Spiegel's routine in mid-April allowed me to adjust and wake up shortly before sunrise.

Waking up at 5 a.m. is still unnecessary for my lifestyle, but I think the best part of trying a routine like this again has been learning how to be more disciplined. Of course, it would be easy to lay in bed for an extra 15 minutes — and trust me, sometimes I do — but if I know that getting out of bed will make me less rushed and stressed, what's the point in continuing to self-sabotage?

I've by no means mastered my mornings, but I think I've gotten one step closer to figuring out the puzzle, and that's good enough for now.

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A special weather statement in effect for 6 regions in the area, psychic & spirit fest returns to san antonio on may 18, event will be held from 4- 11 p.m. at victoria’s black swan inn.

Ivan Herrera , Digital Journalist

SAN ANTONIO – If you’re looking for a spooky time, the annual Psychic & Spirit Fest is coming back to San Antonio to make your occult dreams come true.

Curious Twins Paranormal and Victoria’s Black Swan Inn are hosting the Psychic & Spirit Fest from 4-11 p.m. on Saturday, May 18.

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The annual event will feature Ed and Lorraine Warrens’ Occult Museum — a collection of haunted artifacts owned by the famed paranormal investigators — as well as psychics, mediums, spiritualists, podcasters, vendors and tours.

The event will be held at Victoria’s Black Swan Inn, located at 1006 Holbrook Rd., Suite A.

Tickets and more information about the event, including a schedule of speakers, are available here .

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About the Author

Ivan herrera.

Ivan Herrera has worked as a journalist in San Antonio since 2016. His work for KSAT 12 and KSAT.com includes covering breaking news of the day, as well as producing Q&As and content for the "South Texas Pride" and "KSAT Money" series.

To revisit this article, visit My Profile, then View saved stories .

After Months of Canoodling, Sabrina Carpenter and Barry Keoghan Make Their Cheeky Red-Carpet Debut at the 2024 Met Gala

By Christian Allaire and Marley Marius

Beyond being a very talented actor and certified awards-season boyfriend , Barry Keoghan is also a serious Carpenter.

On Monday night, the Saltburn star made things officially official—as in Met Gala red-carpet official—with his pop-songstress girlfriend, Sabrina Carpenter , as the two touched down at the museum together. Arriving simultaneously, the pair walked the carpet in a sleek Burberry suit and a floral-inspired frock by Oscar de la Renta, respectively, posing together at the top of the steps.

Sabrina Carpenter on the 2024 Met Gala red carpet.

Carpenter’s look included a black velvet bodice with a voluminous double-faced, draped satin bouffant skirt, the latter detail drawing inspiration from an orchid. Keoghan’s suit, meanwhile, included a tailored olive-colored velvet jacket, black pinstripe wool waistcoat, ruffled silk poplin shirt, and tailored trousers. He accessorized with a black wool top hat and black leather oxford boots. (His ensemble combined Savile Row elements with Victorian-era flourishes, inspired by the character of Count Axel in J.G. Ballard’s short story “The Garden of Time.”)

Barry Keoghan on the 2024 Met Gala red carpet.

By Christian Allaire

So—how did we get here? After allegedly meeting in September 2023, at Givenchy’s spring 2024 show in Paris, Keoghan, 31, and Carpenter, 24, were first photographed à deux that December in Los Angeles on a dinner date. (While Carpenter had previously been linked to singer Shawn Mendes, Keoghan had recently parted ways with Alyson Kierans, his girlfriend of a few years, with whom he shares a son.) After being papped in Los Angeles again in January 2024—this time at Luna Luna —they technically made their first real public appearance together at W magazine’s Grammys after-party in February, although they walked the carpet separately.

In the following weeks, Keoghan entered his Travis Kelce–esque supportive-beau phase of their courtship. After being spotted in Singapore , waiting for Carpenter to finish her string of opening sets on Taylor Swift’s Eras tour, he was seen at an Academy Awards dinner in early March, sporting a friendship bracelet with her name on it.

A month later, Keoghan also stood adorably by at Coachella, studiously filming as Carpenter performed during weekend one. His attention was duly rewarded: The following week, in rather a Swiftian move of her own, Carpenter changed the lyrics at the end of her song “Nonsense” to wink at one of Keoghan’s most infamous scenes in Saltburn , singing, “Made his knees so weak, he had to spread mine / He’s drinkin’ my bathwater like it’s red wine.” (Cue bloodcurdling screams from the audience.)

What can we say? Now that they’ve gone from furtive L.A. dinners to striding the Met steps side by side, Keoghan does indeed look very cute wrapped round her finger.

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The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time. The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time. The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time.

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