how to write a sales manager resume

Use These Sales Manager Resume Tips & Templates to Get the Job

Updated: April 25, 2022

Published: April 22, 2022

Ready for a career pivot to a sales manager position?

You've spent hours searching job boards, identified the ideal job, and now it's time to apply. Then the panic sets in …

You begin to question everything: How do I begin writing my sales manager resume? Do my skills even apply to this role? What does the employer want to know?

Not to fear! Here are some sales manager resume tips and templates to calm your nerves and help you get the job of your dreams.

Sales Manager Resume Tips

After reading your resume, a potential employer should understand the impact you had in your previous roles and how well those experiences and skills will translate to the new role you're applying to.

I spoke with Pratik 'Tiki' Biswal , Director of Sales at HubSpot, and he provided some resume writing tips. He recommends highlighting:

• Coaching experience or your passion for coaching.
• Projects you worked on to elevate the entire division (especially ones that are outside the scope of your normal job).
• How you helped others progress their career.
• How you led from the seat you're in: explain how you mastered your sales job and took on leadership opportunities .

Next, we'll discuss how to organize all of your career highlights into a resume format that's clear and concise.

Featured Resource: 12 Free Resume Templates

Best Resume Format for Sales Manager

Sales manager resume objective.

The resume objective , also known as an executive or professional summary, is the first thing that a recruiter or hiring manager will read on your resume. This is where you'll provide a brief, one to two-sentence summary of your experience which should demonstrate to the employer that you're qualified for the position.

When applying for sales manager roles, here are some elements you’ll want to include in your objective section:

• A summary of your experience, including years of experience in sales, relevant skills, and high-level qualifications.
• How you will add value to the organization you’re applying to work for.
• Your career goals related to obtaining the position.

For example, if you are a seasoned sales rep who is ready to take on a position in management your objective could say:

"High-performing sales professional who sold $200K in B2B software products using data-driven sales strategies. Seeking a sales manager position to use my coaching, analytical, and relationship-building skills to motivate and develop a winning sales team at XYZ Company."

Now that you have a well-written objective, let’s complete the rest of your resume. Here are the key elements of a resume that a recruiter or hiring manager will be looking for.

1. Contact Information

How will a recruiter get in touch with you? Include your name, phone number, and email address at the top of your resume so they can reach out.

While you do not need to put your full physical address on your resume, you may want to include your city and state if you want the recruiter to know you are a local candidate.

2. Work Experience

This is where you highlight the specific jobs that helped you gain your sales and managerial experience. List your most recent jobs first and include action words to emphasize your impact in each role:

• Established
• Collaborated

Bold any keywords, numbers, or statistics that highlight your impact so they stand out from the rest of the text. Many resume templates and builders allow you to add links as well. Add a link to your LinkedIn profile, a piece of content you wrote, or a project you worked on to provide additional context.

Include keywords that were used in the job description for the role you're applying to. If you upload your resume to a website, the keywords make it more likely to appear in search engines. And applicant tracking systems (ATS) will scan your resume for keywords to help recruiters see if you'd be a good fit.

3. Education

Include your education experience and academic achievements. If there are any specific leadership roles you took on during that time (e.g., team captain of a sports team or president of a club), add them to your resume. And don't forget to list any sales training or managerial courses you participated in.

4. Skills and Qualifications

There should be keywords from the job description used throughout your resume. This section of the resume should highlight specific skills and qualifications the employer is looking for.

Add any certificates you earned and any skills that match the qualifications from the job description. Here are a few common sales manager skills and qualifications that sales professionals will list on their resumes:

• Coaching skills
• Ability to observe, evaluate, and give meaningful feedback
• Strong analytical skills
• Strategic planning abilities
• Strong communication skills
• Collaboration and motivation skills
• Delegation skills
• Ability to remain calm under pressure

Looking to build up your skill stack? HubSpot Academy’s Sales Management Training can help you learn the skills it takes to be successful. Now that you have a better idea of what to include in your resume, let's explore some examples.

Sales Manager Resume Examples

If you're ready to see what a great resume looks like, check out these sales manager resume examples next.

1. Sales Manager Resume Example

This example is relevant to all sales managers, regardless of industry. Whether you’re in industrial sales, retail sales, or both, the professional summary allows you to synthesize your skills and identify how you’ll use them to succeed in your new position.

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2. Regional Sales Manager Resume Example

Regional sales managers lead different teams across their regions, from sales development representatives to account managers. The skills section in this example highlights the skills you’ve developed from managing cross-functional teams in your previous positions.

3. Technical Sales Manager Resume Example

Technical sales managers have specialized skills that set them apart from the rest of the sales org, such as engineering experience and the ability to explain complex technical concepts in an easy-to-understand way. The core qualifications section in this example helps highlight the unique technical skills that set you apart from the competition.

4. B2B Sales Manager Resume Example

Business-to-business (B2B) selling skills can vary by sector, such as those required for healthcare services or financial technology. The list of skills in this example helps you get specific with your industry-related qualifications.

5. Senior Sales Manager Resume Example

Senior sales managers are expected to have spent years in their respective fields. The emphasis on work history in this example allows you to highlight your experience, knowledge, and skills.

6. National Sales Manager Resume Example

National sales managers will benefit from using the skills summary in this example. It allows you to emphasize your expertise in managing a national sales team.

7. Channel Sales Manager Resume Example

Channel sales managers focus on maintaining relationships with existing clients and keeping them satisfied. The accomplishments section allows you to provide quantitative statistics detailing your client retention rates.

8. Outside Sales Manager Resume Example

Outside sales managers are unique in that they manage sales representatives who meet prospects in the field and are therefore more autonomous than other inside sales reps . You can use the accomplishments section of this resume example to detail the successes your teams have achieved under your remote-management style.

9. Sales Development Manager Resume Example

The highlights section of this resume example is a great fit for sales development managers who want to list statistics that prove their successes in identifying growth opportunities and reaching new markets.

10. Sales Operations Manager Resume Example

Although sales operations managers aren’t necessarily involved in the act of selling, the success of the greater sales team does hinge on their efforts. The skills section in this example can be used to emphasize how you have successfully supported the teams you work with.

Sales Manager Resume Templates

Need some extra help and inspiration? Use these sales manager resume templates and examples to help you get started.

1. Sales Manager Resume Template from Resume Companion

This simple, sales manager template includes all the key elements you should have in your resume and allows you to customize each section.

2. Sales Manager Resume Template from Resume Genius

Not only is this resume visually appealing, but it also includes a sidebar on the left of the page that highlights your key skills and achievements. It can be downloaded for Microsoft Word.

3. Sales Manager Resume Template from Zety

This sales manager resume template is well-organized and can be customized to your liking. If this style isn't right for you, choose a different resume design that suits your needs.

4. Sales Manager Resume Template from resume.io

This straightforward template is well-formatted and easy to use for a quick resume update. Simply add your personal and job-specific information, and you’re good to go.

Get Started Writing Your Sales Management Resume

With a well-written resume, you'll be prepared to apply to any and all sales manager opportunities that might come your way. Master our tips above and with a little help from a ready-made template, you’ll have a professional resume that stands out from the crowd

This article was originally published in November, 2020 and has been updated for comprehensiveness.

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How to Write a Sales Management Resume: Examples & Templates

The United States Bureau of Labor Statistics reports that the average annual salary of sales managers is currently around $130k, and the advertised required experience is most often in sales.

Well, wouldn’t you know, sales experience is pretty common ( “I used to sell t-shirts at the mall!” ), and that salary range is appealing. The result? Companies are being flooded by candidates applying for sales manager jobs .

Whether you’re an experienced sales manager looking for a new position or a sales rep moving into management, you need to do everything possible to stand out from the rest. Your cover letter and resume are vital to distinguishing yourself in a crowded marketplace. Transparency and accuracy are essential as you display your career know-how, achievement of sales goals utilizing proven sales strategies , and work experience. You need to demonstrate critical accomplishments and years of expertise with confidence, not arrogance. If you’ve run remote sales teams , especially during the COVID-19 pandemic, it’s a great way to showcase your talent in leadership, flexibility, and accountability. This will provide any prospective employer with far more critical data about you as a candidate than they could glean from just a job title.

In this article, we will examine how you can optimize your cover letter, resume, and social media accounts to show a promising track record and catch the attention of recruiters and hiring managers.

What Makes a Sales Management Resume Stand Out?

Whether you’re a regional sales manager or a brand-new sales rep, you’re familiar with the sales funnel . This funnel idea is exactly the same for recruiters and hiring managers moving applicants through the system.

At the top of the funnel, you have all applicants who need to be qualified before becoming actual candidates. Most often, this process utilizes an applicant tracking system, or qualification filter, to score applicant resumes and narrow down the lead pool. To make it past this step, ensure your resume and cover letter are targeted for the position using many of the same keywords used in the job description.

Once past this step, your cover letter and resume will be reviewed by an actual human. This is where you need to stand out. Don’t recycle cover letters and resumes by merely editing objectives. Avoid run-of-the-mill resume templates. Instead, use formatting that quickly highlights your qualifications at a moment’s glance.

Utilizing a high-quality resume design program can successfully highlight career accomplishments, work experience, certifications, and social media links. Consider templates from easy-to-use design sites like Canva or Canva alternatives , Adobe Express, or Microsoft Publisher to provide the competitive edge you’ll need.

There will always be some debate about how many pages a good resume should be. While it’s now acceptable to go beyond the previous “one-page” resume standard, it is essential to include impressive points on the first page, and ideal to limit your resume to no more than three pages at the absolute max. Otherwise, your highlights get lost in the mix, and hiring managers may give up on trying to find them.

GET YOUR FREE SALES COVER LETTER TEMPLATES →

Building a Sales Management Resume (+ Resume Format Tips)

The layout and design of a resume are important, but the flow of information is even more crucial.

In this section, we will discuss the optimal formatting of a sales manager position resume. This is the ultimate blueprint for how to construct a sales manager resume.

Since many companies require their positions to be applied for online, utilize a resume format that is easily transferrable to different job search platforms such as Linkedin.

Objective or Summary

Resumes used to include objectives that candidates would tailor to make their goals more closely match the job description. The current trend is to utilize objectives to give a summary of your qualifications and experience, including your goals, and the value you will add to the organization.

Highly successful sales leader whose annual individual sales brought in $300k and whose direct-report sales team generated $1.5m in the SaaS industry. Seeking a sales manager position where I can use my coaching, analytical, and relationship-building skills to motivate and develop a winning sales team.

Contact Details

Provide digital contact details along with your name, email address, and telephone number. While it is no longer necessary to list your home address, include your city and state if the position is local. In a professional resume, always provide your LinkedIn URL by editing your public profile to avoid the less personalized default URL link. For some added flair, you can incorporate relevant linked social media icons.

Education Section

Provide only your latest degree, unless the company has asked for a complete educational background or requires an additional relevant degree. For example, when applying for a sales manager position at a company selling hospitality software systems, include your more recent Master of Business Administration, along with your very relevant bachelor’s degree in hospitality management. Showcase your leadership skills by listing any positions that you held in a professional organization as well as recent and relevant college/university organizations. Always mention any noteworthy academic honors or achievements.

Special Certificates, Licenses, or Credentials

Specialized credentials and certificates should appear in a separate section. Include the initial completion date, the latest recertification date, if relevant, and the training/credential provider.

• Certified Inbound Marketing Specialist, HubSpot Academy (May 2019, Recertified May 2023)
• Licensed Automotive Salesperson, Pennsylvania Licensing Bureau (June 2022-May 2024)

Hey there, champ! Your journey to excellence begins with sales manager training knowledge from our article.

Skills Section

In the skills section, start with any endorsed LinkedIn sales manager skills . Next, write down all the key skills that you have which are required for the position found in the job description. Your focus should be on displaying your most relevant skills in which you have the highest competency. Finally, present them as a bullet point list using parallel construction in phrasing .

Avoid using vague concepts in the skills section. It is more helpful to be specific and provide concrete examples than to say you have something more generic like people skills. While it is not necessary to list basic skills, it is worth mentioning if you have credentialed expertise in any Microsoft programs. Finally, to hone in featured technical skills, always mention any of the company’s specific requirements, such as proven competency in Salesforce or Close CRM.

While your cover letter should speak to your experience in a narrative form, your resume should support it with specific details. Provide the following information under each of your recent relevant employers.

Every employer wants detailed information about any prospects’ years of experience in sales. According to the Bureau of Labor Statistics, the average work experience for a sales manager is less than five years. With members of the sales force frequently looking for new positions, it is essential to demonstrate success both as a salesperson, and sales manager.

That said, if your employment history is quite long, it may be preferable to include a line such as “See a comprehensive list of my previous projects on LinkedIn” with an embedded LinkedIn URL listing.

List each company with the dates you worked there including the month and year, along with a short job description of one to two sentences. Then create bullet points under each heading. Also, include each position’s impact and results. This should describe key accomplishments around non-sales activities, such as collaborations with other team members that highlight your communication skills or demonstrates people management, and employee retention.

Regional Sales Manager, The Enterprise Company (Aug. 2013 to May 2017)

I led a sales team of 12 sales representatives responsible for selling food products to hospital cafeterias. I increased its overall revenue to 135% of the previous year while holding its expenses at just 110% during the same period.

When describing your sales experience , include sales manager skills, especially pertaining to sales operations knowledge. This can be comprised of analyzing metrics, forecasting, and prospecting, as well as merchandising, cold calling, and teamwork on marketing strategies. Also list any experience in managing team members such as setting up sales plans with sales goals, CRM management, or handling customer satisfaction initiatives. If the position was in a retail sales environment, discuss merchandising, pricing, facilities management, sales associate coaching, and personal selling.

As a sales manager, I used my experience as a top-performing salesperson to coach sales team members on all areas of performance: lead qualification, cold calling, final negotiations, and closing the deal. By regular metrics analysis, my new sales processes generated a 35% increase in closed sales over 60 days, which the team consistently maintained under my direction.

Calling all marketers! Looking for ways to convert leads? Our guide on MQL vs. SQL is at your service.

Sales Accomplishments Section

The perfect resume for a sales manager position must show that you are both a thoroughly effective manager and an exceedingly high-yielding sales professional. The Sales Accomplishment Section demonstrates your expertise in the industry and staying in power as a top performer. This is done by noting the top sales targets that were achieved and maintained over time. Explain where you’ve previously worked in inside sales , outside sales, or sales operations.

As a salesperson at XYZ Corp., I hit target goals every month and stretch goals at 150% of the target in 11 out of the 12 months during the year.

Sales Manager Resume Templates

Resume creation now requires a fairly precise formula to be effective. To get your resume noticed, the template that you choose must be able to display the essential points you wish to feature along with a design that reflects your unique personality. While there is a seemingly endless number of resume templates out there, below are some of the most job-winning companies. These template resources can be explored either for free or for a small fee with some even including specifically designed sales manager resume samples.

• Canva : Canva is an excellent resource for creating high-quality designs with more than 3,000 resume template options. Some templates are available for free while others require a paid subscription. Canva’s design tools also include the ability to remove background , improve image quality, retouch photos, and many more.
• Adobe Express : Adobe Express is another top choice for browser-editor-based design with around 700 resume templates. There are both free and premium options.
• Template.net : If you’re adept in Microsoft Office, Template.net has free and premium resume templates to work with these programs. This site also provides an excellent supply of sales manager resume examples .
• Fiverr : Freelance marketplace Fiverr allows you to first submit generic resume information, then hire a designer to create an effective and competitive final format. For some added confidence, and for an additional fee, you can hire a freelancer to review your resume.

Whichever resource you choose, incorporate the following design tips. If your resume will be printed by the company, extensive use of dark colors will not reproduce as well as using black and white. Use consistent font variations throughout your resume when specifying headings, job titles, etc. When incorporating a photo, hire a professional photographer to make the best first impression. Avoid using photos that you have taken yourself. They will not look as good online or in print as they do on your phone.

Once you have the final version of your resume in hand, you’ll be eager to send it and get your application in. Don’t!

Instead, review the following:

• Spell check your resume. Ask a friend or colleague to review it. Then check it again yourself
• Read the entire resume out loud. Rephrase anything that sounds awkward or wordy
• Check each bullet point for parallel construction
• Use a free service like Grammarly to perfect your cover letter and resume
• Whenever possible, hire a professional resume reviewer or a career coach to help
• Finally, update your website, online portfolio, and LinkedIn profile with your new resume

Final Thoughts

According to the Bureau of Labor Statistics, the job market for sales management positions is incredibly competitive, which is only expected to continue through 2031. Consequently, hiring managers receive hundreds of resumes. Make yours more attractive to stand out:

• Review the sales manager job description for key terms to include
• Specifically demonstrated problem-solving, leadership, people management, and sales skills
• Avoid overused and lackluster resume templates
• Instead, create a resume that results in a positive first impression
• Customize each resume and cover letter for each position
• Update all online and social media accounts with this new information, including LinkedIn

To attain a top-level sales manager position, it is evident that candidates must supply an exceptional resume. Once you achieve this, you’ll need to remain competitive.

Our team at Close has extensive expertise in sales. We’ve assembled sales resource bundles and ample resources for start-ups to well-established companies, and everyone in between.

As a sales manager, you’ll want to know the latest tools to make your team more productive and successful. Our top-rated cloud-based CRM platform is a perfect example of the type of software you’ll want on your side. Go ahead and watch a short demo or try a free 14-day test drive , and see everything Close CRM can do for your sales team.

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• Sales Manager Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Sales Manager Resumes:

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Sales Manager Resume Example:

• Developed and implemented a new sales strategy that resulted in a 25% increase in market share and a 20% increase in profitability within the first year.
• Lead and motivated a sales team of 15 to achieve sales goals, resulting in a 30% increase in revenue and a 15% increase in customer satisfaction.
• Analyzed competitor activities and developed strategies to counteract their efforts, resulting in a 10% increase in market share and a 5% increase in customer retention.
• Established and maintained relationships with key customers, resulting in a 20% increase in customer retention and a 15% increase in customer satisfaction.
• Developed and managed a sales budget of $5M, resulting in a 10% increase in revenue and a 5% decrease in expenses.
• Created and managed sales incentive programs, resulting in a 15% increase in sales productivity and a 10% increase in customer satisfaction.
• Monitored and analyzed sales performance metrics and trends, resulting in a 20% increase in sales productivity and a 10% increase in revenue.
• Developed and implemented sales training programs, resulting in a 25% increase in sales team productivity and a 15% increase in customer satisfaction.
• Analyzed customer feedback and developed strategies to improve customer satisfaction, resulting in a 10% increase in customer retention and a 5% increase in customer satisfaction.
• Sales strategy development and implementation
• Sales team leadership and motivation
• Market analysis and competitor research
• Customer relationship management
• Budget management and financial analysis
• Sales incentive program creation and management
• Sales performance monitoring and analysis
• Sales training program development and implementation
• Customer satisfaction improvement strategies
• Communication and negotiation skills
• Time management and prioritization
• Adaptability and resilience
• Networking and partnership building
• CRM software proficiency
• Data-driven decision making

Top Skills & Keywords for Sales Manager Resumes:

Hard skills, soft skills, resume action verbs for sales managers:, generate your resume summary.

Resume FAQs for Sales Managers:

How long should i make my sales manager resume, what is the best way to format a sales manager resume, which keywords are important to highlight in a sales manager resume, how should i write my resume if i have no experience as a sales manager, compare your sales manager resume to a job description:.

• Identify opportunities to further tailor your resume to the Sales Manager job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Sales Managers:

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Sales Manager Resume Examples & Writing Guide for 2024

How to craft an effective sales manager resume

Sales managers oversee entire sales departments, holding key responsibilities such as recruiting, hiring, training, and supervising sales staff members.

In order to close the deal with your qualifications and excel in the competitive sales arena, you'll need a well-crafted resume that highlights your top qualifications for the position. 

From highlighting your killer instincts to demonstrating your pipeline prowess, this guide will equip you with the sales ammo needed to land your dream role.

In this guide, we cover 6 easy steps on how to write a resume as a sales manager. Keep reading to learn all about:

• How to choose a format for your sales manager resume
• What to write in your sales manager resume summary
• Which key sales manager skills to include in a resume
• Ways to describe your work experience as a sales manager
• How to list your educational credentials as a sales manager
• How to include relevant extra sections in your sales manager resume

1. How to choose the best format for your sales manager resume

The first essential step when writing a sales manager resume is to choose the best resume format to fit your specific needs.

There are three main resume formats to choose between:

• Reverse-chronological: An RC resume emphasizes work experience, listing your most recent job first and working backward from there. This type of resume focuses almost exclusively on work experience, leaving only small side sections for other information, like skills and education.
• Functional : A functional resume shifts the emphasis of the document from work experience to skills, education, and unpaid experience (internships, volunteering, etc.). This can be a good option for applicants with limited work history.
• Hybrid: A hybrid resume removes emphasis altogether, spreading the focus of the document out more evenly between all sections. This can work well for applicants who have large gaps in their work history or those who are making a career change.

Regardless of which format you ultimately choose, you will always begin your resume with a well-crafted header that contains your name, professional title, and contact information.

Here is an example of a well-formated sales manager resume header

Michael Byers, Sales Manager (123) 456-7890 | [email protected] | linked.com/in/mike-byers

Try our AI Resume Writer and have your resume ready in minutes!

2. how to craft an eye-catching sales manager resume summary.

When it comes to your sales manager resume, the summary section is your golden ticket to captivate recruiters and make them say, "This candidate means business!"

A great resume summary for a sales manager should be a strategic blend of personality , achievements , and a sprinkle of charm .

In addition to clearly stating information such as your years of experience or specializations, a summary may also include a statement on what you are looking for in a job. This can help employers to determine right away whether or not you are a good fit for their company — saving both their time and yours in the long run.

Here is an example of a well-written sales manager resume summary

Dedicated sales manager with 8+ years of experience and a proven track record at effectively managing retail sales teams and leading teams in raising quarterly sales by 10% or more. In search of a position with opportunities for professional growth and development, with an emphasis on mentorship .

Why is this correct?

In this summary, the job applicant clearly states how long they have worked in this career, what type of sales they specialize in (retail), and what they are hoping to find in a job opportunity.

3. What are the best sales manager skills to include in a resume

Next on your resume to-do list, it is time to decide what sales manager skills you want to include.

When choosing skills to include on a resume , you should brainstorm both technical and interpersonal skills to highlight. Including both these types of skills shows employers you have a strong understanding of the importance of both technical know-how and the ability to collaborate with others.

Here are 5 examples of technical skills to include on a sales manager resume

• Hiring, recruiting, and onboarding processes
• Team coaching
• Conducting performance evaluations
• Developing sales presentations
• Researching current sales trends

Here are 5 examples of interpersonal skills to include on a sales manager resume

• Active listening
• Leadership (always describe an exact leadership style when possible!)
• Customer service
• Excellent written and verbal communication

Find out your resume score!

4. How to effectively describe your work experience as a sales manager

Once you know which skills you plan on including in your sales manager resume, you can move on to creating your work experience section .

Your work experience section is your stage to showcase your sales prowess and demonstrate your ability to drive revenue like a sales rockstar.

Picture this section as a thrilling highlight reel of your career accomplishments. Flaunt your sales achievements like trophies, from smashing sales targets to building lucrative client relationships that stood the test of time.

Keep in mind that most employers won’t read your resume word-for-word, so make sure to make it as skimmable as possible so an employer can glean the most important information from it at a glance.

Here is an example of a well-worded work experience entry from a sales manager's resume

Sales Manager Kohl’s Department Store Raleigh, NC May 2016 to June 2021

• Led 7 marketing campaigns with budgets of roughly $2 million each, implementing marketing strategies that led to an average 45% increase in revenue across all 7 campaigns.
• Revamped training processes to achieve a faster onboarding system, improving staff training efficiency by more than 20%.
• Supervised a staff of more than 200 sales representatives, including sales reps on the floor of the department store dealing with face-to-face customer interactions.

5. How to properly list your educational credentials as a sales manager

Another important step for writing a sales manager resume is to properly list your educational credentials .

In general, you should always list your highest level of education, including what you studied (if it was a degree or trade program), where you attended, and when you graduated or completed your training.

Here is an example of a well-crafted education section on a sales manager’s resume

B.A. in Business Administration Boston University, Boston, MA

• Majors: Business Administration & Hospitality
• Graduated: 2018

6. How to pick relevant extra sections for your sales manager resume

As a sales manager, your resume should sparkle with extra sections that go beyond the numbers and quotas, showcasing your well-rounded skills and passions.

When selecting relevant extra sections, think outside the sales box and consider activities that demonstrate your versatility and leadership.

One excellent choice is a section highlighting your volunteering experiences. For instance, you may have dedicated your time to organizing fundraising events for a local charity, demonstrating your ability to build relationships, manage projects, and inspire a team—all vital skills for a successful sales manager.

Volunteering activities reveal your commitment to making a positive impact beyond the sales world, while also showcasing your leadership, teamwork, and organizational abilities. So, seize the opportunity to impress with your multifaceted talents and let your sales manager resume shine like a beacon of success!

Here's an example of how to properly list an extra section in your sales manager resume

Volunteering Experience

• Actively participate in planning and executing fundraising events to support the organization's mission.
• Collaborate with a diverse team of volunteers to develop innovative fundraising strategies and campaigns.
• Cultivate relationships with potential donors, sponsors, and community partners to secure financial support.

Nikoleta Kuhejda

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead , College Recruiter , and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

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21 Sales Resume Examples That Landed Jobs in 2024

• Sales Resume
• Sales Resumes by Experience
• Sales Resumes by Role

Writing Your Sales Resume

Sales are the lifeblood of any growing company. Without sales, companies grow stagnant—or worse, fail. But with a good sales department, a company can truly thrive.

You know how to care for customers, present solutions to problems, and adapt to any situation. Unfortunately, getting a new sales job involves more than just a short resignation letter at your current job and being stellar at what you do.

You shouldn’t have to create an effective resume or write a sales cover letter alone, which is why we’ve analyzed hundreds of professional resumes and created 21 sales resume examples just for you. These examples have helped salespeople get hired by companies like Google and Facebook , and they’re here for you to achieve the next role of your dreams in 2024.

Sales Resume Example

or download as PDF

Why this resume works

• Whether your most significant impact was in total sales, conversion rate, retention rate, or lead generation performance, it doesn’t matter—numbers speak louder than words, so include them whenever you can!

Sales Assistant Resume

• Find a way to include metrics to really sell your skills!
• Don’t just say you used a certain skill; demonstrate how you used that skill. For example, did you use your organization skills to stock many items? 
• Pack your resume objective with proactive language that shows your eagerness for growth and improvement. If you’re looking for a career-building role, then say exactly that!

Entry-Level Sales Representative Resume

• Sales is a people management game. If you have charm and patience, that’s much more valuable in the eyes of the hiring manager than an impressive educational background.
• You can also include a  resume objective  to mention some of your accomplishments and skills right off the bat; if you choose to do so, make sure you tailor it for every job to which you apply.
• If your education is your strongest area, include your minor, GPA, and any relevant courses you’ve taken.
• If you’ve worked on several projects, make room to include them on your resume in place of work experience.

Experienced Sales Associate Resume

• Your true competence as a sales associate shines through the most when you mention how you effectively calmed angry customers and offered practical, compassionate solutions.
• If you’re not overly familiar with a skill, leave it out—honesty is the best policy, and many skills are easy to learn on the job.

Experienced Retail Sales Associate Resume Example

• If you don’t have past retail experience, don’t fret; use the positions you have to highlight transferable skills, like time management, customer service, and problem-solving.
• Instead of just listing responsibilities, include any achievements, too. Were you a top salesperson in your store? Did you increase your customer review rating? Did you cross-sell effectively and increase revenue? All of these are great examples to include!

Senior Sales Analyst Resume

• Include a  resume summary  (also called a career summary) if you can boast 10+ years of field experience. Make it a concise, customized snapshot of yourself by including your specializations, defining expertise, and mentioning the target business by name.
• You can include the number of employees you manage or mentor, the rate at which you’ve increased revenue, the rate at which employees have hit sales targets during your tenure, the number of departments you collaborate with, the number of monthly presentations you give, and any other metrics that showcase how you’ve improved company performance.

VP of Sales Resume

• A good example is the training program you initiated, which boosted team morale and overall productivity by 38 percent.

Pharmaceutical Sales Resume

• Did you help expand market share? Did you leverage technology to help close more sales deals? Add all that in and sit back as your past success elevates your candidacy to the top of the shortlisted applicants.

Insurance Sales Resume

• Highlight how you’ve tapped InsurGrid, NowCerts, ClearSlide, etc. to improve customer service, and attract and retain customers. Also, back your competencies with realistic figures that underscore your impact.

Tech Sales Resume

• Be bold, like Asher, in showing off to what extent your skills and knowledge contributed to the company’s sales department.

Sales Representative Resume

• Make sure every section of your sales representative resume is easy to read and distinguish by either capitalizing them, bolding them, or using a colored font.
• Any mistakes will be easy to see and will hurt your chances of getting an interview. So, always  check your resume  before you submit it!

Sales Manager Resume

• Focus your work experience on your sales achievements and management expertise. Even if you have no sales management experience, you can still show off your sales skills and leadership qualities wherever it was that you worked. 
• When you can, include metrics that quantify your success. Saying you conducted meetings is one thing, but conducting meetings that resulted in a 14% increase in leads is another.

Digital Sales Representative Resume

• A  good resume template  will help you structure your content effectively, but be aware of spacing—even a good resume template won’t help if your text is too tiny to read or spreads into the margins.
• If you’re stumped on what numbers to include, consider these options: response time, the number of active accounts, size of the average account, churn dollars, team size, ROI, social media post engagement, the number of products you know, and how many awards you’ve won.

Sales Strategist Resume

• There are many  good resume examples  if you know where to look, and they can help you break out of your writer’s block funk. Take a look and get some inspiration!
• Moreover, you can ask some co-workers to help you, too! They can help you decide what metrics to include and how to sound confident but not arrogant.
• For example, if you’re a senior-level employee, you don’t need to include much in your education section, but you should include more work experience bullet points.
• However, if you’re new to the field, you can include your GPA and educational awards while minimizing your work experience in favor of projects.

Sales Consultant Resume

• A strong network on LinkedIn indicates that you’re good at building professional relationships, which is an essential element of sales.
• If you haven’t updated your LinkedIn in a while, make sure you do that as soon as possible.
• For example, you can talk about unveiling events for clients, creating working relationships, and building up networks. These details demonstrate that strong customer rapport is, in fact, a skill you possess.

Sales Engineer Resume

• For example, if the job you’re applying to emphasizes the importance of using CRM software or building long-lasting relationships with customers, emphasize these skills in your skills section. 
• Focus on including hard skills similar to the ones used in the  sales job description .
• If you’re just starting your career in sales engineering OR transitioning to a different type of role, include an objective.
• If none of the above applies, leave it out in favor of more work experience.

Director Of Sales Resume

• Don’t forget to list accomplishments related to leading people and building customer relationships, starting by recording how many customers you helped or how many people you led. Then look for percentages relating to KPIs from there.
• If you’re stuck on what to include in your  resume skills section , go back to the  sales job description  and see what soft skills they require, whether explicitly stated or implied.

Outside Sales Representative Resume

• Good examples include the number of new accounts you opened, conversion rate, retention rate, lead generation performance, and overall growth.
• Sales revenue is the main statistic related to every sales position, but make sure you venture outside the box to include other metrics, too.
• You’d be amazed at what tiny typos and punctuation errors can slip through without your noticing, and employers will appreciate your attention to detail!
• Run your resume through a  resume checker  or spellcheck system, then proofread it again with your own eyes.

Software Sales Representative Resume

• For example, did you exceed your sales quotes, and if so, how many times? How much did you increase profits for the company? 
• Provide details that prove you can boost numbers at the next company you’ll work for!
• If you can, shoot for half and half between technical and soft skills, but if you’re an entry-level candidate, it’s okay to have more soft skills.
• As a software sales rep, you should include the programming languages you know, plus soft skills like “negotiation” and “interpersonal communication.”

Fragrance Sales Associate Resume

• For a successful career in sales, you’ll want your communication and persuasion skills to shine just as brightly as your technical knowledge. Be sure you include some of both in your fragrance sales associate resume .

Sales Development Representative Resume

• Sales are all about the numbers. When you’ve brought about tangible positive results at your past workplaces, it speaks to how effective you are as a salesperson and should be touted in your sales development representative resume .

Related resume guides

• Sales Associate
• Sales Representative
• Sales Manager

Proper formatting ensures your resume is readable, logical, and complete. If you neglect the formatting, you risk potential employers not taking your application seriously (or not even seeing your resume). When it comes to formatting, remember the following: 

• Choose one of three resume format options 
• Draw attention to your resume header 
• Make your sales resume accessible for the ATS and employers

Overall resume format options

Hiring managers’ preferences tend to change over time, but for 2024, it’s clear that three  resume formats  are the most popular:

• Reverse-chronological format:  This format emphasizes your most recent experience by placing work experience toward the top of your resume. Ordering your experience this way highlights career growth and development.
• Functional format:  A functional format stresses skills over work experience. This type of format may be appealing if you have little work experience or if there are gaps in your employment. 
• Combination/hybrid format:  This type combines reverse-chronological and functional formatting, placing equal weight on job history  and  skills, but it can be hard to read because of this.

Though all three types are popular,  hiring managers prefer   the reverse-chronological format . It’s easy to read, underscores career growth, and looks honest regarding your job experience. 

Draw attention to your resume header

Presenting your contact information may seem unimportant. However, this is the most important information in your resume; without it, how can you expect hiring managers to tell you “you’re hired?” Don’t make the mistake of underestimating the importance of an accurate and beautiful resume header.

Start by aligning your header either to the left or center. Then write your name in a large font size so you can see it from far away.

Right below your name, include your job title in a slightly smaller font. Then if you like, you can tastefully add some color to show your personality. (We love cobalt blue and buttercup yellow, but we’re a bit biased.)

Underneath your name and title, list your contact information. Keep the text the same font size as the body of your resume, and consider including a border (with or without color) to make it pop. This section should include:

• Your email (make sure it’s professional and not something like “[email protected]”)
• Phone number (with an area code)
• City & State (optional but recommended)
• Professional links to portfolios or sites like LinkedIn (optional but recommended)

Make your sales resume accessible to the ATS and employers

Once you upload your resume to an online job application, it won’t go straight to a hiring manager’s desk. Instead, it will go through the ATS, or Applicant Tracking System software.

This system uses keywords in your resume to determine your likelihood of being a good fit for a particular sales job. If you don’t pass the ATS scan, it’s doubtful you’ll get an interview.

To get past the software and reach human eyes, pay attention to:

• Margins:  Use standard half-inch or one-inch margins all around.
• Fonts:  Use professional, easy-to-read fonts like Times New Roman, Arial, or Georgia. 
• Font sizes:  The body of your resume should be the smallest font at around 12-point, your job title should be 20-point font, and your name should be approximately 24-point font.
• Header names:  Instead of adjusting font size for section headers, try bolding them or using all caps. 
• Skills:  You can list them in a horizontal or vertical list; we recommend using bullet points in a vertical list unless you lack space. 
• Logical order:  As we suggested earlier, we recommend a reverse-chronological format since it’s easy for the ATS to scan. 
• One page:  You must fill one page  exactly . You can slightly adjust fonts, font sizes (just a touch), vertical spacing, and margins to hit this target.

If you’re struggling to  build your resume  with enough content and proper formatting, remember this: the most important thing is to  ensure your resume is read . If you have to cut content to keep your formatting easy to read, do it.

Do you really need an objective or summary?

Contrary to sources floating around the internet, there  is  a difference between a  resume objective  and a  resume summary . Both are short paragraphs written explicitly for every application you submit, but there are a few key differences between them. 

An  objective  identifies why you’d like to work for the company under the specific job title for which you’re applying. A  summary  highlights the skills you possess and what achievements you’ve earned within your past positions.

Objectives and summaries are strictly optional, but there are a few instances where adding one would help.

• Consider including an objective if you’re seeking an entry-level role or are transitioning careers.
• Consider using a summary best suited if you have 10+ years of sales experience.

Customized resume objective:  Seasoned floor salesperson with 4+ years of experience hitting sales 7% above targets. Seeking a position with Neiman Marcus, where my specialization in high-end retail will continue the tradition of upholding the highest standard of luxury retail experiences for clientele. 

• This objective is specific to the job and includes a customized job title, quantified metrics, specific skill sets, and the company name. It adds real value and will impress any hiring manager.

Poor summary statement:  Dedicated applicant with experience in sales and marketing looking for a sales associate role to improve customer service skills. 

• This statement is anything but specific, and it could be on any number of sales resumes. More than just that, it doesn’t highlight any skills or qualifications beyond dedication. Major yikes.

Customized summary statement:  Results-driven sales associate with 13+ years of experience developing rapport and good customer relations. Leveraged top marketing strategies to yield results, performing in the top 5% of sales associates at all workplaces for over a decade. From informing customers about purchases to designing trending storefront decor, I am confident that my proven excellence in results-driven sales strategies would positively impact the movement of products at Decor 101. 

• This summary statement is customized and unique, including specific skills and quantifiable metrics to support their claims; this candidate is a top choice for an interview.

Know what to include in your job experience section

When writing your sales resume, you may be tempted to include every job you’ve had since you were 16. Though this may be an appropriate choice if you have limited job experience, we recommend including two to four highly relevant jobs on your sales resume if you have more experience. 

Write your work experience bullet points purposefully

When you write your work experience section, remember that space is crucial. To take up less room, use bullet points to break up chunks of text. Start each bullet point with an action verb, such as “oversaw” or “championed,” to drive your value (and cut filler).

Using action verbs will also lay the foundation for using active (rather than passive) voice. For example, a passive sentence like “The store was closed by the sales team” sounds weak and boring. Active voice gives agency to the subject and shortens the statement: “The sales team closed the store.” 

Avoid personal pronouns when writing about your experience, such as “I” or “we.” Ending punctuation is up to you—just be consistent. (Avoid having periods at the end of all your bullet points except for one, for example).

Finally, keep your verb tense in the past, and make sure it’s consistent.

Good bullet points can look like any of these examples:

• Executed an outbound calling strategy to warm leads, leading to a close rate of 16%, which exceeded targets by 50%
• Implemented and expanded the use of Salesforce, saving over 18 hours of weekly manual reporting time by sales staff
• Led initiatives for prospective home buyers to improve brand awareness and increase inbound customer interest, resulting in a $275,000+ increase in incremental revenue

These bullet points are successful because they start with action words, maintain an active voice, avoid personal pronouns, and are consistent with punctuation and tenses. 

Getting these things correct is tricky, but you can return to this guide anytime to review these tips!

Use numbers to your advantage

You may have noticed that all the bullet point examples we included contain numbers. Metrics are essential for any resume, but especially your sales resume. Words tell hiring managers you’re good at your job, but numbers show undeniable value. Include quantified metrics within at least 50 percent of your bullet points. 

Here’s how:

• Performance relative to targets:  Have you ever or do you consistently outperform sales targets? By what percentage do you exceed targets on average? 
• Improvements per customer:  Do your customers have higher purchase totals than others? Are they making more repeat purchases than customers helped by other sales associates? What’s your close rate? 
• Efficiency standards:  How many customers do you help on average, per hour, day, or week? How long does it typically take you to make a sale? How many seconds does it take you to greet customers? 
• Customer relations:  How many customers have reviewed you positively on customer surveys? Have any customers mentioned you by name in positive reviews?

It helps to see these tips in practice, so here are some examples: 

• Improved the shopper-to-customer conversion rate of the store by 6% by prioritizing immediate customer service of inbound customers
• Responded to customer questions with a detailed understanding of products, resulting in a customer satisfaction rating of 96%
• Recognized as a Top 5% Salesperson in the most heavily trafficked Kay’s store in Maine 
• Exceeded annual membership targets by 23% by encouraging a compassionate, customer-centered approach

Select appropriate sales skills for your resume

The skills section is one of the shortest sections on your resume and one of the most mysterious. Unfortunately, the ATS plays a big part in this section since it scans your resume for pre-selected keywords.

Not enough keywords? Not the right keywords? ATS wins, 1 to 0. 

We’re here to shed light on this mystery using a simple trick. When writing your skills, choose those mentioned in the  sales job description . Of course, don’t include every skill they list, but use the job description to guide your strengths.

Ideally, include a mix of both hard and soft skills for a total of six to 10 skills. Hard skills are easier to measure, so we recommend listing mostly hard skills. However, soft skills, such as “organization” and “customer service,” are critical in a sales role, so include a few that match your abilities. 

Let’s put this trick into practice! Here’s an excerpt from a sales job description: 

Seeking qualified sales associates! Our ideal candidate thrives in a fast-paced work environment and can maintain a positive, upbeat attitude with co-workers and customers under stressful situations. Must utilize standard software to track and follow up with leads. Should be charismatic, comfortable with public speaking, and have a solid ability to memorize merchandise details and answer complex customer questions. We serve a predominantly Hispanic population, so Spanish speakers, please apply! 

From this job description, we can create a list of skills that would be particularly appropriate for this job position: 

• Salesforce and HubSpot CRM
• Bilingual (Native English, Fluent Spanish) 
• Customer relations
• Interpersonal communication
• Product knowledge 
• Sales demos and pitches
• Time management 

 No matter the job you’re applying for, you’re likely to see some of these skills: 

• Cold-prospecting 
• Negotiation
• Work stream management
• Trend forecasting
• Traditional lead-generation
• Presentations 

Education, certs, interests, and hobbies

In sales, employers typically only require a high school diploma or equivalent. However, specific educational requirements will vary widely in such a large field. Some employers will seek applicants with a bachelor’s degree in business or even an MBA. 

So in your sales resume, list your highest level of education. If you have a graduate degree, you can include both it and your undergrad degree.

If you have any certifications or additional training, such as software certification for a particular type of CRM, you can include that, too, although it isn’t required.

Typically, sales professionals don’t include an optional  interests and hobbies section on their resumes , but there are a few circumstances where it may be appropriate: 

• Hobbies can demonstrate that you’re the type of person a potential customer might enjoy chatting with, which is a bonus for employers.
• Use projects, like volunteering or academic extracurriculars, in place of work experience if you’re light on jobs. 

Here’s an example of what projects could look like on your sales resume:

Tailor your sales resume to the job description

Remember to customize your resume  every time  you apply for a job. Tailoring your resume to the job description is the best way to land an interview quickly.

Start by reworking your resume objective or summary statement (if you have one). Then adjust your skills section to include skills relevant to the role. Finally, adjust your job description bullet points to include relevant qualifications. 

For instance, if a job description mentions they’re looking for a sales representative who can begin giving presentations on day one, emphasize your comfort in public speaking roles. Highlight your previous presentation experience, and perhaps de-emphasize the data analysis skillset that is less relevant to this job. 

Pro tip:  You can keep a master list of bullet points for each job title in a separate document . Write down as many skills and responsibilities as you can for every job title, and organize them based on their emphasis (time management, customer relations, data analysis, etc.). Then you can pull from this document to create fully-customized resumes quickly. 

Edit and polish your sales resume

When finished  writing your resume , it’s tempting to submit it immediately, but it’s best to take a step away first. Give your eyes and mind a rest for a day, and send your resume to trusted family and friends for review. Then you can adjust your content and  check your resume  for errors before you submit; that way, you don’t miss the little details you may have inadvertently overlooked!

Ready for the Next Step?

The first step to having an interview-ready, professional sales resume is to take the time to research and prepare. Congratulations on helping out your future self by using our guide! 

Our easy-to-use  resume builder  will allow you to build your resume from the ground up with perfect formatting, so you can save serious time and focus on your next sales job. If you’re ready to find out how your resume stacks up, use our  resume checker  to give you AI-powered suggestions to polish your resume to perfection. 

We know that wherever you get hired, you’ll be helping customers and growing revenue in no time!

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Sales manager resume summary examples.

Approved by hiring managers, here are proven resume summary examples you can use on your Sales Manager resume. Learn what real hiring managers want to see on your resume, and when to use which.

• Sales Manager
• B2B Sales Manager
• Director of Sales
• Entry-Level Sales Manager
• International Sales Manager
• Regional Sales Manager
• Sales Executive
• Sales Operations Manager
• Sales Team Leader
• Senior Sales Manager
• Sales Manager resume templates
• Similar summary examples

Sales Manager Resume Summary Example

Showcasing specific sales growth.

In a competitive job market, something that can really set you apart is showing how you've driven growth. In this case, the candidate not only mentions their knack for driving growth but supports it with a specific figure - 50%. This shows the magnitude of the impact they've had in their previous role.

Demonstrating leadership and exceeding targets

Running a high-performing team isn't easy, and consistently exceeding targets is even harder. By stating this, the candidate shows potential employers they know how to lead and motivate a team to outperform. This is a testament to their leadership skills and capacity to deliver results.

B2B Sales Manager Resume Summary Example

Highlighting expertise in securing contracts.

In a B2B setting, securing high-value contracts is key. By emphasizing their history of doing so, the candidate shows they have the skills and experience to bring in big clients.

Growth in client base

This candidate differentiates themselves by highlighting their ability to expand a client base, a crucial aspect of any sales role. Coupled with the mention of increased revenue, this paints a picture of a candidate who can effectively attract and retain clients.

Wondering why you're not getting called back for interviews? It could be your resume. Our AI-powered tool scans your resume and identifies areas that may be holding you back. Get personalized suggestions on how to make your resume stand out in just minutes.

Director of Sales Resume Summary Example

Delivering impressive growth.

Claiming that you've delivered double-digit growth in competitive markets shows you're a high achiever. It suggests you thrive under pressure and have the ability to drive significant results even in challenging environments.

Leading large sales teams

Managing large sales teams requires a unique mix of leadership, communication and organizational skills. By highlighting this, you're showing potential employers that you have experience handling complex team dynamics and leading others towards success.

Entry-Level Sales Manager Resume Summary Example

Leveraging internship experience.

For an entry-level role, this candidate smartly utilizes their internship experience to demonstrate their sales ability. The fact that they were able to increase sales by 20% during an internship speaks volumes about their potential in a full-time role.

International Sales Manager Resume Summary Example

Showcasing international sales growth.

Increasing international sales by 40% is an impressive achievement that demonstrates the candidate's ability to navigate the complexity of international markets. This makes them a strong candidate for roles that require managing international sales and teams.

Regional Sales Manager Resume Summary Example

Managing large teams and territories.

Managing a team across three states is no small feat - it requires strong leadership, organization, and communication skills. This statement immediately signals to recruiters that the candidate can handle a large team and territory.

Creating impactful training programs

By mentioning the creation of a sales training program that led to reduced employee turnover, the candidate showcases their ability to improve team performance and morale, which are crucial aspects of a managerial role.

Sales Executive Resume Summary Example

Securing key contracts.

Securing key contracts shows you've got the negotiation and persuasion skills necessary to close important deals. It also shows your ability to make strategic decisions that have a big impact on the company's bottom line.

Proficiency with CRM tools

Being proficient with CRM tools shows you're tech-savvy and understand the importance of keeping track of client relationships. This not only showcases your technical skills, but also your commitment to maintaining strong customer relations.

Sales Operations Manager Resume Summary Example

Highlighting process improvements.

In the realm of sales, efficiency is king. By mentioning that you implemented new sales processes, you're demonstrating your ability to identify areas for improvement and take action. It shows your initiative and problem-solving skills, which are highly valued in any industry.

Quantifying efficiency gains

Stating that your implemented processes led to a 30% increase in sales efficiency puts a concrete number on your impact. This tangible evidence of your success gives hiring managers a clear picture of the value you could bring to their company.

Sales Team Leader Resume Summary Example

Excelling beyond expectations.

By stating that you've consistently exceeded sales targets by 15% annually, you're showing that you consistently outperform expectations. This not only demonstrates your sales skills, but also your commitment to going above and beyond.

Tech-savvy sales leader

Being proficient in data analysis tools shows that you're comfortable with technology and you understand the importance of data in driving sales. This adds another dimension to your skill set, making you a more appealing candidate.

Senior Sales Manager Resume Summary Example

Quantifying achievements in dollar terms.

There's no better way to convey your sales prowess than by stating the exact monetary value you've contributed. This figure serves as a solid indicator of the candidate's ability to generate revenue, thereby making them a valuable asset to any sales team.

Highlighting strategy implementation

It's one thing to follow strategies, and another to create and implement them. This summary shows that the candidate is an innovative thinker capable of devising strategies that drive success - a highly sought-after trait in a senior sales role.

Sales Manager Resume Templates

Administrative assistant.

Inside Sales

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Professional General Sales Manager Cover Letter Examples for 2024

Your general sales manager cover letter must immediately highlight your leadership abilities. Showcase your proficiency in driving teams toward surpassing sales targets. Demonstrate your strategic vision in the second paragraph. It's essential to illustrate your capability to analyze market trends and adjust strategies accordingly.

Cover Letter Guide

General Sales Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience General Sales Manager Cover Letter

Key Takeaways

Embarking on your quest for a General Sales Manager role, you've fine-tuned your resume and started your job applications, only to hit the snag of crafting the perfect cover letter. This supporting document shouldn’t just echo your resume; it's your chance to share the professional triumph that you're most proud of in a compelling narrative. Stay formal yet fresh, sidestepping worn-out phrases, and remember brevity is key—keep it to one impactful page. Let's dive into creating a cover letter that lands you that coveted interview.

• Including all the must-have paragraphs in your structure for an excellent first impression;
• Learning how to write individual sections from industry-leading cover letter examples;
• Selecting the best accomplishment to tell an interesting and authority-building professional story;
• Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your general sales manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the general sales manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• General Sales Manager resume guide and example
• Call Center Representative cover letter example
• Business Analyst Retail cover letter example
• Senior Sales Engineer cover letter example
• Sales Lead cover letter example
• Merchandise Manager cover letter example
• Retail cover letter example
• Sales Advisor cover letter example
• Lead Cashier cover letter example
• Customer Service Cashier cover letter example
• Commercial Account Manager cover letter example

General Sales Manager cover letter example

GABRIEL BAKER

San Antonio, TX

+1-(234)-555-1234

[email protected]

• Emphasizing past achievements with quantitative outcomes (e.g., "ushering in a 25% surge in digital ad revenue over just 12 months") helps demonstrate the candidate's capacity for tangible results, which is compelling for a sales management role.
• Including specific examples of past successes (such as "captivating $2M in fresh business revenue") shows a track record of generating significant sales, which can suggest future success in similar endeavors within the prospective company.
• Using industry-specific language ("navigating the competitive media sales atmosphere") can establish the candidate's familiarity with the field, reinforcing their expertise and ability to seamlessly integrate into the new role.
• Expressing alignment of personal goals with the company's mission and trajectory underscores the candidate's suitability for the role in terms of culture fit and shared vision, which is essential for leadership positions.

Standard formatting for your general sales manager cover letter

Structure your general sales manager cover letter, following industry-leading advice, to include:

• Header - with your name, the role you're applying for, the date, and contact details;
• Greeting - make sure it's personalized to the organization;
• Introduction paragraph - no more than two sentences;
• Body paragraph - answering why you're the best candidate for the role;
• Closing paragraph - ending with a promise or a call to action;
• Signature - now that's optional.

Set up your general sales manager cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your general sales manager cover as the one in your resume (remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your general sales manager cover letter in the best format out there: that is, PDF (this format keeps your information intact).

The top sections on a general sales manager cover letter

Header with Contact Information : Include the date, your name, address, phone number, and email to ensure the recruiter can easily reach out to you and to create a professional appearance.

Greeting or Salutation : Address the hiring manager by name to show that you have done your homework and are personalizing the letter, which can help establish a connection from the start.

Introduction : Introduce yourself, express your interest in the general sales manager position, and mention how you came across the job listing to create an engaging opening that captivates the recruiter’s attention.

Professional Experience and Achievements : Highlight your key sales achievements, leadership experience, and how you have successfully managed sales teams in the past, as this is crucial for a general sales manager role.

Closing and Call to Action : Finish your cover letter by summarizing your interest in the role, thanking the recruiter for considering your application, and indicating your desire for a personal interview to discuss how your skills align with the company's needs.

Key qualities recruiters search for in a candidate’s cover letter

• Proven track record in sales leadership: Recruiters look for candidates who have successfully led sales teams to meet or exceed targets, as this indicates the ability to drive revenue and business growth.
• Strategic planning skills: General sales managers must be adept at developing and executing sales strategies that align with the company's overall objectives, so evidence of such ability is highly valued.
• Strong communication and interpersonal skills: To effectively lead a sales team and liaise with other departments, a general sales manager must be able to communicate clearly and build strong relationships.
• Expertise in sales training and coaching: Recruiters seek candidates who can not only sell but also impart their knowledge and skills to their team, enhancing overall productivity and sales success.
• Customer relationship management experience: A history of maintaining and growing long-term client relationships is crucial for a general sales manager, as it demonstrates an understanding of customer retention and value.
• Data analysis and reporting proficiency: The ability to interpret sales data and metrics to inform decisions and report progress to stakeholders is a key component of the role, making this skillset highly desirable.

Kick off your general sales manager cover letter: the salutation or greeting

When writing your general sales manager cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your general sales manager cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Director,
• Dear Mr./Ms. [Last Name],
• Dear [Full Name],
• Dear Sales Team Leader,

The general sales manager cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your general sales manager cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your general sales manager cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your general sales manager cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

What to write in the middle or body of your general sales manager cover letter

Here's where it gets tricky.

Your general sales manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your general sales manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your general sales manager cover letter .

But how do you ensure recruiters, who have read your application this far, remember you?

Most general sales manager professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your general sales manager cover letter in the way that best fits your personality.

What to write on your general sales manager cover letter, when you have zero experience

The best advice for candidates, writing their general sales manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your general sales manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Your general sales manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your general sales manager cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your general sales manager cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your general sales manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Cover letter examples by industry

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