Price
Features
Target Market
Brand Reputation
[Sender.Company]
Competitor Name
Competitor Name
Competitor Name
Competitor Name
Competitor Name
More features at a lower cost , easier to use , product’s business model.
Insert a product business model slide outlining the path to profitability for your new product.
Business models:
business-to-business (B2B)
business-to-consumer (B2C)
business-to-government (B2G)
Subscription-based (SaaS, cloud-hosted, or streaming services)
On-demand (food delivery, ridesharing, couriers, etc.)
Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments).
Planned launch price
General price range
Post-launch pricing
Market leader with X years of experience providing (product type) to (industry).
Gender: Male/Female
Location: XXXXXX
Position / Income: $XX.XXX
Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.
Career / Life goals:
Career / Life goals:
List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.
of units sold
of subscription signups
Revenue generated in the first year
Recurring revenue from the product
List the channels that you'll use to advertise the product launch and sell the product post-launch.
Facebook ads
TV commercials
List the key steps in your product launch roadmap and the overall timeframe.
Complete first round of focus groups
Complete beta testing
• Finalize prototype • Begin manufacturing
Ship pre-orders
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At some point in our lives or the other, we all have gotten a kick out of the “Pass the Heinz” or “Got Milk?” ad campaigns. All through these years, such creative milestones have given people across the world something to remember and cherish forever. In fact, just like these ad campaigns, there have been equally influential product launch presentations that have changed the way we live our lives or drive to work or even convey messages.
Every other year, a revolutionary product comes along that shapes the vision of the future. Technology keeps offering us more compact and robust solutions which we adapt to our daily needs. And while introducing the world to such products with a presentation, entrepreneurs and tech giants have changed the demographic of the market as well as consumer psyche. So much so that these product launch presentations have become the epitome of remarkable moments in history.
What truly makes these product launch presentations remarkable is that they make us think. They make us believe in a certain type of power. They make us think above and beyond human capacity. And whether we are watching them for fun or just to stare in awe at the people who present them, we do learn something and get to apply these learning points in our daily routines. Most of all, these presentations give us the power to leverage the power of speech to leave an impression while moving the needle.
In this blog, we break down 11 such product launch presentations that did, in fact, put a ding in the universe, and what you can learn from them.
If there is a gallery of world’s most influential presenters, Steve Jobs is definitely in the topmost league. We all know the late co-founder of Apple Inc as a presenter of substance. And no matter what product he brought into the world, he did it in style. Among his most influential presentations, the iphone launch event is one of the most impactful ones. With an impeccable presentation during the MacWorld 2007, Jobs made a phenomenal case for the phone that will “change the world”. The presentation was something that disrupted the mobile industry. In fact, it introduced us to the world of multi-touch, built-in camera, call merge, media synchronization across devices and most importantly, something wonderful that fits right in your palm.
A key factor that makes this product presentation a gem is that it catapulted Apple to the front of the mobile industry competition. After the launch of iphone, other companies also jumped on the bandwagon, but Apple’s feat became somewhat of a blueprint of how we interact with technology. And with iphone sales making up for more than half the multi-billion dollar revenue of Apple Inc, it is no surprise that it is one of the most used smartphones in the world. And the charm began with, you guessed it right, a spectacular presentation.
Before Apple Inc was taking the world by storm with the iphone, Steve Jobs along with the company’s co-founder Steve Wozniak at the very beginning had pushed the creative envelope with the Macintosh computer. The ambitious product, which Jobs highlights as “ insanely great ” in this presentation, became pivotal to the technological advancements that followed it. The Macintosh presentation has been etched on the tablets of history as it showcases Jobs’s impeccable drive to convince people with his presentation skills. The Macintosh, which eventually morphed from a small box with floppy disk socket to the inspirational Mac PC or Macbook laptop that we so adore today, had what no other product had. It put Apple on the map and took computing to the next level. It reformed the way human mind perceives digital design, besides giving us a taste of what an inspiring GUI looks like.
Another highlight of the presentation is that it focuses on how Macintosh pioneered use and manipulation of fonts in word processing. Moreover, from a presenter’s point of view, one can observe how Steve Jobs had the zeal to make products that matter and transform our conscience. The presentation also cements Apple’s core value of making efficient design their priority while designing products. The product presentation does the rest of the work, with finesse.
If the “ What’s in the bag?” moment in the previous product launch presentation kept you on the edge of your seat, believe me, this one will take the cake. The Macbook Air presentation is one of the most influential to date. Why? Because it sets the mind in motion. It appeals to the senses. When Steve Jobs started the presentation with the memorable tagline “ There’s something in the Air ”, even the remotest corners of earth had held their breaths for what wonder was about to come from the bag of Apple Inc. But Jobs being Jobs, the wonder came, not from a bag this time, but a very sleek and distinct envelope. This moment sets this presentation apart as it gave the marketers and presenters all around the world a reason to think outside the box.
Announcing the exit of DVD for Macbooks, Jobs introduces the Macbook Air as the world’s thinnest notebook with marvelous features and practically weightless hardware. The influence of the presentation has ignited all genius minds across the globe while making the word “Air” synonymous to all things light and compact. And it is this influence that keeps Apple at the top of the game. And we are sure, there’s more Air where that came from.
Speaking of all things light and compact, it is no surprise that the revolution in the digital music industry was spearheaded by Apple Inc. And the product launch presentation is nothing short of inspiring. In fact, if one says that Steve Jobs could sell water to fish with his marketing panache, that would surely not be an overstatement. The ipod has been a revolutionary product in the digital music market, all thanks to Jobs’s vision for creating niche markets that give the competition a run for its money. The highlight of this product launch presentation is how Jobs implores the audience on an intellectual level, while showing how Apple leveraged a vast market to bring about a product that speaks to the audiophiles in us.
With this presentation, Steve Jobs set off an example for conglomerates within the Silicon Valley and beyond that potential markets need that problem-solving acumen from entrepreneurs to turn into a literal goldmine. That is exactly what Apple did. The presentation highlights the new trends in digital music technology on the lines of three breakthroughs: Ultra-Portability, Ease-of-Use and Auto-Sync. While giving live demo of how to use the iphone, not to mention the multi-faceted scroll wheel and creating and playing playlists, Jobs gives the audience a slice of Apple’s core purpose of staying ahead of its time. All that while keeping an entire library of a 1000 songs (pretty impressive at that time) in a device as compact as a deck of cards. Aced that!
It is not like every great product launch presentation has come from Apple only. There is another Silicon Valley giant that has left a lasting impression with their product launch presentation. The company we are talking about is Tesla. The presenter — Elon Musk. The billionaire entrepreneur has always left the world on the edge with products that have spoken to generations of tech lovers. And with Tesla, Musk has put renewable energy at the centre-stage. Here we are going to talk about how Tesla marked the dawn of an era of electric vehicles with the unveiling of the Tesla Roadster: a superspeed four-seater sports car. Interestingly, just like Jobs, Musk has leveraged a niche market and turned it into multi-billion dollar concept. And the product launch presentation charts that idea exquisitely well.
The presentation of the Tesla Roadster made such waves that the company has carried the impact to space, quite literally. The company launched the vehicle as a dummy payload into space with the help of the Falcon Heavy spacecraft on February 6, 2018. It is such influential presentations that get consumers excited. And Musk has figured that mantra right from the start .
Let’s face it. There is no entrepreneurship without ideas. And this one right here is the boss of all ideas. The AirBnB presentation, which fetched its founders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk a decent 600,000 dollars in investment, will always be in the hall of fame of impeccable pitch decks . In fact, the homestay rental service giant gave the world a blueprint of how to put forward an idea that investors cannot say no to. The pitch is beyond methodical and persuasive. It brings a problem-solution proposition to the table while using data to gain the audience's trust.
Cherry on top is that from a company dealing in air mattresses to a travel industry giant that is helping people make money off hosting across locations, the presentation showcasing an inspiring business model has paved the way for many seeking investment from venture capitalists. The presentation is, indeed, flawless execution personified.
There is a voracious reader in us. And what adds to that quality is a revolutionary product from the assembly line of e-commerce giant Amazon. What makes Kindle Paperwhite truly revolutionary is that it reinvented the e-reader display. During its product launch presentation in 2012, Jeff Bezos introduces the device that will enable e-book readers to enjoy tomes and tomes of digital books in the dark. The smart fiber display that makes digital reading a practically glare-free experience became the highlight of generations of Kindle that delighted readers. No wonders Bezos brings out the revolutionary product from the dark into the light, the screen still well-lit to read off of.
Indeed, Kindle was never aimed at replacing paperbacks. Rather it aimed to be as gripping. Imagine a library of over a 1000 books that you can carry in your bag. Kindle achieved that and projected Amazon into an ever-growing market. The presentation also highlights Jeff Bezos’s simple yet effective speaking style and interactive way of connecting with the audience. And after Kindle Paperwhite, Amazon has never looked back. Hundreds of thousands of books get added to kindle subscription module every year. The love for reading remains digital, and it all took centre-stage with a remarkable product launch.
Nothing screams exhilarating more than Microsoft Windows 95 launch of August 24, 1995. The “people’s operating system” was introduced to the world with a presentation that spoke volumes of the path that lay ahead of Microsoft as the software giant it is today. Rather in those times, when the focus was mostly on hardware, it became quite clear that with Windows 95, Microsoft wanted to establish itself as a company for people’s computing and software needs. It put Microsoft on the map with the excellence that Bill Gates had to offer to the people of Silicon Valley and beyond. And this presentation mirrors that excellence.
The key point of the presentation is that Microsoft leveraged the influence of pop culture to bring Windows 95 to the masses. The appeal of celebrities (cue Tonight Show host Jay Leno on stage, and later Friends stars Jennifer Aniston and Matthew Perry for the user guide) helped grow the welcome quotient of the operating system. And it is only because of that magnetism that Windows went viral (despite social media nowhere near in existence). The impact of the presentation (featuring Bill Gates and others dancing , and the sound of Rolling Stones’ Start Me Up) was such that OS became ubiquitous since its launch. And with each successive version, the popularity of Microsoft and its revolutionary tools was felt far and wide.
An excellent example of norm-variance or problem-solution paradigm is the pitch deck of the popular dating app Tinder (dubbed Match Box at that time). The pitch is seamlessly entertaining and alluring, not to mention incredibly simple and equally impressive. “Meet Matt” says the very first slide. Classic example of getting the audience hooked from the get go. And then the pitch explains the problem of how Matt is unable to go over and say hi to ladies at a party out of fear of rejection. And the cure is… Match Box.
The pitch deck is a classic example of how visual storytelling works in the art of persuasion. Raising venture capital with out-of-the-box and incredibly simple ideas became the norm for startups. Today Tinder is arguably the most popular dating app in the entire world. Fundraising became a breeze on the lines of this presentation deck.
Facebook founder Mark Zuckerberg has utilized the power of a product launch platform like the conclaves such as F8 to roll out interesting products that have revolutionized internet technology and how we communicate and connect. However, with this presentation, there is no specific product launch per se, but it elaborates what dots companies should connect to excel in an already populated sphere. The market here is content sharing through chat. Although launched as Facebook Chat initially, Messenger has quickly gained steam due to its association with Facebook at large. The presentation, however, shows how the chat service has advanced as Zuckerberg opens the app for developers across the world.
The presentation also gives the audience a chance to know what Facebook Inc has learned about content processing and bringing people together. In fact, the listeners get a glance into the future of visual content on the social media platform. And there is no doubt that all the upcoming F8 events will keep give the company a chance to implore tech minds to achieve something great in collaboration with them.
We saved the best for last. The Apple Watch unveil made waves when Tim Cook started the presentation with the iconic tagline “One more thing…” It marked the beginning of a new era for the technology product giant as the company looked to explore the market of wearable fitness trackers. Ideally, Apple designed the Apple Watch to bring the consumer connect up a notch. And while Fitbit remained in the league of its own, the Apple Watch leveraged a consumer base to try its own take on the fitness band. The presentation also features a cool video showcasing the ergonomic design of the watch, sparking the craze for fitness enthusiasts.
And no doubt the presentation carries forward the unwavering legacy of Steve Jobs and what he thought will make the company great. Basically Apple Watch redefined fitness tracking with its own hardware and software, appealing to the masses about a timepiece that can do more than just show time.
Of course, for the presenters in us, there is a lot to learn from these influential presentations. Product launch requires effective strategy for the presentation, besides careful planning and execution. Startups gain funds to fuel their ambitions based on how they pitch their product. In such a scenario, learning from these presentations that changed the world becomes imperative to a commercially successful product launch. You have to handle the structure of the presentation, master the delivery and influence your listeners. Here’s a rundown of what you can key learning points you can gain from these presentations and incorporate in your product launch strategy efficiently.
A major takeaway from these presentations is that you want to present your product as a solution to your audience’s problems. So always plan your product launch around your target audience. What is their pain? What do they need? You cannot make the presentation all about yourself. That can detach the audience quickly and drive them away from the product.
Here we mean the run-up to the product launch has to be as much influential as you plan the presentation to be. Get your social media marketing teams to run thought-provoking campaigns to draw crowds toward your product. Apple’s teaser’s videos might flood our YouTube recommendations, but there’s a purpose. They get the audience hyped about the product. If you are going to launch the product on a smaller scale, fun ads may be the best option to make your audience listen.
Devise your product launch presentation content in such a way that it tells a story the audience can relate to. Skillful presenters like Steve Jobs always kept the world on its toes with the way they intrigued the audience. Catchy taglines like “One more thing…” still strike a chord with tech enthusiasts across the world. You want to give the listeners something more than a product description. Give them an experience.
The power of conviction is more inspiring when you yourself believe in the product and know it inside-out. You have to do your practice. You have to keep your facts ready. You have to focus on what works for the audience. Data is your friend if you learn to love it. Take your time researching about the metrics associated with the product and you will be ready for every question that comes your way.
#5 feedback is a must.
If you are ready for feedback, you are destined for growth and improvement. In fact, one can take pointers from the launch of Barclays’s money-sending application, Pingit, they will know the power of invigorating oneself with prompt redress of consumer concerns. After all, the companies that have put consumers first have scaled the heights of excellence.
So in conclusion, one can see that the path to excellence for a business rests on the way a product launch presentation is conducted. One can get overwhelmed by the scale at which these presentations have made an impact. But the more you believe in yourself and address the pain points of your potential customers while being open to feedback, the better are your chances of take the world by storm.
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Delivering innovative products can help you gain a competitive advantage, but maintaining that advantage requires continuously delivering new products that keep pace with your customers' evolving needs. New product development is the key to building and keeping market share and customer loyalty.
New product development is the end-to-end process of creating a product that has never been brought to market—from idea to concept, prototyping, developing, testing, and launch. It involves building a product strategy and roadmap to successfully guide cross-functional teams and stakeholders through the entire process.
Unlike product enhancements and upgrades that modify and improve existing products, new product development addresses the unique challenges of designing and delivering brand-new products. This article discusses the seven stages of new product development, some challenges Agile teams face along the way, and how you can succeed.
Successful Agile software development takes careful planning and good project management practices . The seven stages of new product development guide you through the process by breaking the work into stages or steps.
Every new product begins with a problem and ideas to solve it. Ideas may come from within the company, such as the customer service team, or from outside via customer and market research. In this phase, it's important to gather all ideas without discrimination. The more ideas you can brainstorm, the better.
Products such as Jira Product Discovery help product teams structure the chaos of prolific ideas. Ideas can be supported by data, customer feedback, sales input, support tickets, and more to help shape what the product team should focus on, creating ongoing feedback loops. Idea generation is most effective as a team activity with the outcome of developing the essential elements for a new product.
To help you prioritize ideas, methods such as a SWOT or Competitive analysis take the guess-work out of the process. When generating ideas, having a clear understanding of where opportunities exist and knowing how the competition stacks up can lead to brainstorming disruptive and game-changing ideas.
Agile teams can use Jira Product Discovery matrixes to view a large number of ideas, using criteria such as impact, effort, and confidence level before scoring and selecting which ideas to move into the next phase. Gathering and organizing product ideas in a centralized tool makes it easier for product teams to prioritize which ideas or features will drive the most impact.
Scoring ideas by product development effort versus the overall impact of the solution is an excellent way to focus on those with the most impact. The SWOT and competitive analysis templates from step 1 can provide the foundation for where to place priorities.
You can also identify good ideas that are simply not right for this new product but may be suitable for future products and the goals of the team. Screening ideas can be difficult, but aligning each good idea to your goals and comparing its impact to other ideas will help identify the most impactful opportunities.
After selecting ideas to develop into a new product, it's time to create your product strategy. This is a concise definition of the need that the new product meets. A good product strategy includes the vision, target market or user, position in the industry, features and benefits, and the value the new product brings to the business. This phase involves creating a clear definition of the requirements.
Confluence offers a strategic plan template that can help you refine your strategy messaging, remove ambiguity, and clearly communicate the goal. From here, the Confluence requirements template walks you through the process of outlining your objectives and success metrics, listing assumptions and options to address them, and adding supporting documentation. These efforts include prototyping and validating with customers, ensuring the product being built will be something that customers actually want.
A product roadmap is an action plan. It outlines product functionality and release schedules and helps you manage new product development. Think of the roadmap as the core communication tool for short- and long-term efforts that align with your business goals. It's a shared source of truth for a product’s vision, direction, priorities, and progress over time. Creating a great product roadmap keeps your entire team working together and moving in the same direction (try our product roadmap template ). They also make it easy to check in on the work at any time throughout the product development life cycle.
Product teams using Jira Product Discovery can then share their product strategy using always-up-to-date, custom roadmaps to present which ideas will be built, when, and why.
Time to market is critical for new product development, and your ability to rapidly prototype and develop products ensures viable solutions. Jira Product Discovery’s integration with software development tools like Jira makes it easy to seamlessly connect your entire software delivery lifecycle.
Defects and change requests are simply a fact of new product development, but concise tracking and issue management keep everyone on your team informed, organized, and on schedule. Testing can span both internal quality assurance (QA) teams as well as customers and end users engaged in alpha, beta, or user acceptance testing. Jira is the leading tool that Agile teams use for testing, in part because it optimizes the QA workflow by writing and managing test scripts, tracking test cases, and managing defects.
The product roadmap template from the previous step, along with other Confluence project planning templates , also inform testing and help ensure you miss nothing.
You only get one chance to make a good first impression, and launching a new product requires careful planning and delivery. Every step in the process is a building block to a successful launch. Confluence’s product launch template helps ensure a smooth launch.
Additionally, sales and marketing, HR, and legal teams are already using your product strategy and roadmap to align messaging, identify opportunities, and ensure regulatory compliance. Using Jira , they can seamlessly connect their work with the product team’s. It provides a streamlined UI and integrations with the tools they use daily, such as Gantt charts and spreadsheets.
There are four types of product development, including:
Whether creating a new product that hasn’t been seen in the market before, or expanding an existing application to address new geographic locations, understanding the time it will take to develop is essential.
Jira insights help teams make data-driven decisions based on their own historical progress. Insights can come from every aspect of the product development process and provide continuous improvement opportunities with each new product development project.
Great tools can help alleviate the challenges of new product development. Understanding these challenges and how to address them can keep your team on track for a successful launch.
When speed is important, the requirements often become an ironclad set of instructions. While clear requirements are necessary, Agile teams must have a shared understanding of and empathy for the customer. Include various members of your team in requirements-gathering activities, such as customer interviews. When designers, developers, and QA share an understanding of user stories, they can produce results more quickly and accurately without maintaining rigid rules.
Confluence’s requirements template gives you the power to capture and update assumptions, use cases, UX design, and scope together.
Working with realistic project timelines is essential for bringing new products to market and gaining a competitive advantage. However, product development tasks are notoriously difficult to estimate, and new product development can be even harder. Break work into smaller tasks for more accurate estimates. In addition to giving you more flexibility with resource assignments, smaller tasks minimize the impact on your overall project when something takes longer than expected.
Many Agile teams have switched from traditional estimates to story points—units that measure the effort teams require to fully implement a user story. A user story is an informed explanation of a feature from the user's perspective. With Jira, Agile teams track story points, reflect, and quickly recalibrate estimates.
Collaboration is a critical component in your team's success and the success of their products. Development teams use a variety of specialized tools, such as visual design tools for creating mock-ups and instant messaging apps for hosting team discussions. No single tool can provide the specialized functionality for all the needs of the development team. Jira Product Discovery and Jira integrate with a wide range of specialized development tools to easily collect and incorporate important information.
The time to develop a new product can vary widely based on the complexity of that product. For example, developing an application that securely processes credit card payments may take magnitudes longer than developing software to track exercise statistics. But a few tips can help reduce the time to market while maintaining quality.
Understand the customer.
Begin with the customer’s needs in mind. The time you spend early, interviewing customers and gathering input, helps create a clear product strategy. The entire team should understand the problem they are solving for the customer. It will keep the team on track when they make decisions during development.
When the team has the tools for seamless collaboration, generating ideas, prioritizing issues, and solving problems is much easier. Today’s product development teams include a wide range of cross-functional roles. The best way to prevent silos and keep the team working together is with collaboration, respect, and genuine appreciation for each other’s contributions. Centralized tools such as Jira Product Discovery and Jira help foster this.
A good product specification outlines the purpose, what the client needs the product to do, the technical and functional requirements to achieve that, design mockups, and even release plans. This foundational document takes time to create, but it helps teams refine and clarify fuzzy requirements and align on the scope of the project.
Resource allocation is among the hardest aspects of new product development, so the roadmap must be well-defined before you begin. Understand the tasks included in the project, their dependencies, and the resources required. Visual workflows can help teams identify when you underutilize or overcommit resources. They can also highlight bottlenecks and roadblocks to allow teams to quickly adjust and stay on track.
Jira provides success tools for new product development teams to collaborate on and manage work from idea to product launch. Agile teams have made Jira the leading solution for new product development.
Jira Product Discovery is a dedicated tool that aids teams in crucial stages of product development. It helps Agile teams gather and prioritize ideas and align everyone with product roadmaps.
With Jira Product Discovery matrixes and criteria, you can easily select which ideas to move ahead with, enhancing the experience of product development.
Learn about what scrum remote teams are, as well as how to manage them. Read about benefits, challenges and helpful tools to use.
Do you work on a distributed team, maybe remote or virtual? Learn how to manage, structure and build culture with a distributed agile team.
New Product Introduction (NPI) is crucial for global manufacturing companies to stay competitive. It covers the entire process of bringing a product to market, from concept to launch, including market research, product design and development, product testing , manufacturing , and marketing. NPI helps companies innovate, meet customer needs, and stay ahead of competitors.
Before a company launches a product or service, it's hard to grasp the immense effort and work that goes into it behind the scenes before it reaches the public. Although the steps and stages companies follow can vary due to numerous factors, efforts have been made to standardize them into a common framework. This approach helps improve operational efficiency in the New Product Introduction (NPI) process.
NPI transforms an initial prototype into a polished and market-ready product. This involves defining, developing, and launching a new or improved product through several steps. The NPI process is designed from the perspective of the manufacturer.
Creating a new product involves managing numerous moving parts simultaneously, requiring careful oversight from the design phase to the initial product launch. The NPI process simplifies this process.
While a dedicated team monitors progress and conducts regular assessments to keep the project on track, allocating adequate resources to each stage ensures a solid foundation for product development. Here are the 8 steps of NPI:
The NPI process starts with generating product ideas through customer input, industry analysis, and idea generation. During this phase, the team identifies potential product ideas and creates a presentation covering background, objectives, scope, deliverables, budget, stakeholders, and identifying the project manager. Senior leaders review and approve the feasibility. Once approved, the product concept is developed, including attributes, target audience, pricing strategy, and market positioning.
Before advancing to product development, a viability assessment is conducted to determine if the product is technically achievable, financially sustainable, and aligns with company goals. Following approval of the product concept, market research begins. This phase involves identifying potential customers and segmenting them based on demographics, preferences, and lifestyle characteristics. Market research is crucial for guiding the product's design.
After completing adequate research, the design and development phase starts, involving close collaboration with design and engineering teams. This step includes maximizing test solutions and refining designs for manufacturing through multiple iterations to assess risks and ensure alignment with market needs. Deliverables include design models, technical drawings, material specifications, and safety reports. Once finalized and approved, the product moves to physical production.
In this phase, a Minimum Viable Product (MVP) is developed to verify if the physical product meets design standards. The prototype undergoes rigorous testing to comply with quality requirements and regulatory standards. Market tests provide usability feedback, while pre-production involves inspections and chemical testing of materials and suppliers. If the results are satisfactory, the product progresses to mainstream production.
When the product is market-ready, manufacturing begins. Factories start producing the product according to design specifications. Ongoing monitoring is necessary to ensure adherence to best practices and prevent production issues. Compliance with relevant regulations must be maintained to uphold manufacturing excellence.
Supply chain management is essential to avoid delays in component availability and ensure a smooth launch. Accurate forecasting and iterative testing are key to anticipating issues and adjusting designs before full-scale production. Quality assurance throughout prototyping and initial production helps identify and resolve potential problems while running the manufacturing line at full speed can reveal issues before mass production.
In mass production, optimizing speed and consistency involves effective line arrangement and thorough employee training. Workers should be well-prepared to prevent defects. Assessing and adjusting production lines can enhance efficiency, safety, and reliability. Meanwhile, strong production oversight is essential to prevent delays and ensure success in this critical phase.
After the product launch, continuous feedback and monitoring are essential for ongoing enhancement. Use data from all process stages to identify efficiencies, forecast needs, and adjust manufacturing for cost savings and improved outcomes. Post-launch reviews assess performance, customer feedback, and sales, guiding necessary improvements and optimizing the product's success.
The benefits of a well-executed NPI process extend beyond initial product success, enhancing overall performance and fostering long-term success.
By integrating customer needs in the initial stages, you can prevent frequent design changes that increase expenses. This approach not only helps in managing costs but also allows for the introduction of more products and the exploration of new revenue streams.
By reducing development time, products can be introduced to the market more swiftly. This faster release not only facilitates a faster return on investment but also enables quicker market entry and easier scalability, enhancing overall business agility and growth potential.
The NPI process ensures that essential tools and practices are in place to consistently produce high-quality products that satisfy customer requirements. This focus on quality enhances product durability and overall performance, leading to greater reliability and a stronger market position.
By incorporating best practices in design that align with the manufacturing process, potential issues can be preempted. A robust risk management plan ensures smooth operations while optimizing resource use and improving overall production performance.
In today’s competitive market, developing the right product at the right time and cost is crucial. A strong NPI process can set your business apart from the competition. Understanding the market, adapting to customer needs, and staying updated with trends boost brand image and growth.
Effective NPI ensures that every aspect of the supply chain—sourcing, procurement, distribution, and delivery—is fully prepared to support the new product launch. Furthermore, evaluating how new product introductions affect existing products is crucial for maintaining overall supply chain efficiency.
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A product presentation is a presentation you use to introduce your company's new or renovated product, or a newly developed feature, for people to get to know more about it. In this type of presentation, you'll take your audience through what it is, how it works, and how it helps solve their problems. For example, the Tinder pitch deck and ...
Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product. Grab one and create your best deck yet. Sales demo presentation. SaaS product business proposal.
A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It's designed to inform prospects, investors, or partners about new product releases or updates to existing products.
Weeks, months and years of research, planning, design, production and testing often lead up to this point. So, you've got to create a persuasive product presentation that drives sales for your product. Here's a short selection of 8 easy-to-edit product presentation templates you can edit, share and download with Visme. View more below:
Template 7 New Product Summary PowerPoint Presentation Slides. Give your customers a glimpse of your new product with this PowerPoint Presentation. Talk about your company, what it does, how it came to be, its values, and milestones in this design. Use this presentation template to let your customers know about the key people developing and ...
Defining the Product Presentation. At its core, a product launch presentation is crafted to introduce a product to diverse audiences, with the goal of creating enthusiasm, attracting investment, or garnering media attention. It's not just about listing features but about highlighting the product's value proposition and how it stands out in ...
Step #1: Describe your product. Since we're talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product. After all - as we said earlier - this is about something that's new to the market, so you need to describe things like: What it is. How it works.
2. Start with a bang. You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience's attention.
A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more. 2. Keep everything on brand. A professional slide deck is one that stays on brand from start to finish.
Diving deeper into the anatomy of comprehensive planning, several key elements emerge as the backbone of a successful product launch presentation. These include market research, understanding the target audience, setting clear and measurable objectives, and developing a full marketing plan and strategy that resonates.
A product launch presentation should encompass various features to be effective. Start by introducing your new product to the market and give an overview of its unique selling points and benefits. Use the product overview to explain how your product development process has led to this point.
Product presentation is the process of bringing your product in front of your customers, whether it's a new product, or an existing product with new features. As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how ...
Incorporating high-quality visual content, such as images, graphics, and videos, into your product launch presentation is essential for making a lasting impression on your audience. Make sure your visual content is relevant to your product and message. Moreover, they should also be of high quality, clear, visually appealing, and appropriately ...
Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments. To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective.
In a pitch product presentation, place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product's position, show what's coming up in the future; launch, production of a new version. As a product launch presentation, the location on the roadmap is at the finish line. Highlight ...
Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it. Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
Template 1: Example Presentation About New Product PowerPoint Presentation Slides. This PPT Bundle is the gateway to showcasing your product in the most presentable way using a PPT Template. Communicate the launch of your latest product to stakeholders and clients with utmost clarity using this comprehensive PPT collection. This deck comprises ...
A product presentation introduces your product and explains it in detail, including how it works and how it helps customers overcome pain points. It often makes use of images, videos, and slideshows to help prospects, stakeholders, and potential investors understand a product's features and unique selling points. A product presentation should ...
A product presentation is a sales and marketing tool used to engage potential customers with a product or service. The Indeed Editorial Team explains that a "presentation of products introduces customers to a new product that a company wants to offer." Typically, a product presentation aims to increase interest in the product and create a desire to purchase it.
The best way to communicate a new product vision is to use inspiring, emotional language, in order to pump the audience up for the new product, the things it can do, and the success it will bring the company. This is the pitch to get all the relevant stakeholders on board and excited. Add your vision for the new product in this slide.
The presentation of the Tesla Roadster made such waves that the company has carried the impact to space, quite literally. The company launched the vehicle as a dummy payload into space with the help of the Falcon Heavy spacecraft on February 6, 2018. It is such influential presentations that get consumers excited.
How to create a product presentation. Here are some steps you can use to create your own product presentation: 1. Plan your introduction. Determine how you want to introduce yourself. An introduction in a product presentation can be brief, as the presentation typically focuses more on the product being described.
Successful Agile software development takes careful planning and good project management practices. The seven stages of new product development guide you through the process by breaking the work into stages or steps. 1. Generating ideas. Every new product begins with a problem and ideas to solve it.
New Product Introduction (NPI) is crucial for global manufacturing companies to stay competitive. It covers the entire process of bringing a product to market, from concept to launch, including market research, product design and development, product testing, manufacturing, and marketing.NPI helps companies innovate, meet customer needs, and stay ahead of competitors.
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Minimized Window: It's possible the presentation window is minimized on your taskbar. Look for the PowerPoint icon and click to maximize it. 3. Multiple Monitors: Wrong Display: If you're using multiple monitors, ensure your presentation window is on the correct screen. You can adjust your display settings to choose which monitor shows the ...