case study competition india 2022

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MBAROI - Case Study Contest

Knowledge partner: taxila business school.

Session will start on 24 th Feb 11:30 AM

Registration Opens On 7 th Feb & closes On 15 th Feb 2022

Attend Online Class On Case Solving On 15 th Feb 2022 at 11:30 AM

First Round From 15 th Feb 2022 to 21 st Feb 2022

Second Round 24 th Feb 2022

Result Declaration:- After 5:00 PM On 24 th Feb 2022

Prizes are as Below: Winner - ₹ 8,000 1st runner up - ₹ 5000 2nd runner up - ₹ 3000 Certificate of Participation with 2 E-Books ( Digital Marketing and Startup Success)

About Contest

A contest for all students pursuing graduation or post-graduation from any background. This contest consists of 2 rounds where the first round is for primary screening and second round to select the first 3 winners.

Shortlisted participants need to present their solution submitted in the first round. Presentation will be in front of the judges online. All the selected students should login by 11:30 AM on 24 th Feb at the Link given above. ( All participants of Round 1 can also be the audience)

Presentation Time: 7 - 10 Mins

Presentation Slides: up to 10 Slides

Date:- On 24 th Feb 2022

Rules and Regulations

  This contest is open to all those students who are pursuing UG and PG.

  File naming convention:- StudentName_CollegeName.pdf

  First round shortlisted candidates are only allowed to appear in the second round.

  List of Winners will be announced on 24th Feb 2022 After 5:00 PM on this page itself. The list of winners will be shared on your registered email address.

Round 2 Winners

Downloadable resources.

• E-Book Digital Marketing
• E-Book Startup Success

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• IIT Kharagpur Events

Indian Case Challenge 2022

Indian Case Challenge 2022, IIT Kharagpur, India's Largest Case Study Competition, Kharagpur, West Bengal, 22nd December 2021 - 7th January 2022

About Event

Register at https://icc.bclub.co.in/ for the Indian Case Challenge 2022. The Indian Case Challenge hosted annually by Business Club, IIT Kharagpur, is India’s Largest Business Case Competition. The 10th Edition of the ICC is brought to you in association with Kshitij, Asia’s largest Techno-Management fest. ICC 2022 has prizes worth more than 1.5 Lakhs at stake. With the previous edition of ICC witnessing over 4000 outstation participants and teams from 9 international colleges, ICC 2022 is sure to provide you the opportunity to compete with the brightest business intellects across the globe. The event will be conducted in two stages Stage 1: Prelims • The preliminary problem statement will be sent to the participating teams once they register on the portal. • Registrations will be open from 16th December 2021 to 6th January 2022, 11:59 p.m IST. • The final deadline for the preliminary case submissions is 7th January 2022, 11:59 p.m. IST, and all participants must abide by it. • The list of qualifying teams will be released through all of Business Club, IIT Kharagpur’s social media pages after which we shall move to Stage 2. Stage 2: Finals • All the shortlisted teams shall receive the final case by email. • The finalists would be presenting their solution to the final case during Kshitij (18th -22nd January), 2022 via an online video conferencing platform. • Under no circumstances will a modification of team members be permitted, once the preliminary solution is submitted. Rules • Online registration is mandatory for participation. • Each team must have at least 3 and at most 5 members • Students from different colleges can be in the same team. • Both undergraduate and postgraduate students are allowed to participate. • Teams must mention the names of the members, their respective colleges and contact details on the first page of the report. • Plagiarism will not be tolerated. • All decisions made by the judges and Business Club, IIT Kharagpur will be final and binding.

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Indian Case Challenge 2022

• Deadline January 7, 2022
• Region Online

The Indian Case Challenge hosted annually by Business Club, IIT Kharagpur, is India’s Largest Business Case Competition. The 10th Edition of the ICC is brought to you in association with Kshitij, Asia’s largest Techno-Management fest. ICC 2022 has prizes worth more than 1.5 Lakhs at stake.

With the previous edition of ICC witnessing over 4000 outstation participants and teams from 9 international colleges, ICC 2022 is sure to provide you the opportunity to compete with the brightest business intellects across the globe.

Looking for fully-funded opportunities, install the Youth Opportunities  Android  or  iOS  App here.

The event will be conducted in two stages

Stage 1: Prelims

• The preliminary problem statement will be sent to the participating teams once they register on the portal.
• Registrations will be open from 16th December 2021 to 6th January 2022, 11:59 p.m IST.
• The final deadline for the preliminary case submissions is 7th January 2022, 11:59 p.m. IST, and all participants must abide by it.
• The list of qualifying teams will be released through all of Business Club, IIT Kharagpur’s social media pages after which we shall move to Stage 2.

Stage 2: Finals

• All the shortlisted teams shall receive the final case by email.
• The finalists would be presenting their solution to the final case during Kshitij (18th -22nd January), 2022 via an online video conferencing platform.
• Under no circumstances will a modification of team members be permitted, once the preliminary solution is submitted.

Asia’s largest Case study competition will offer prizes worth $2000.

Eligibilities

Al kinds of students.

Application Process

Apply online through the Apply Now link.

Application Deadline: January 7, 2022

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Timeline ×, history of icc, golden year.

2012 is considered as a milestone in the history of Business Club IIT Kharagpur, it was the year when the First ICC was held. ICC was started by the then Governing batch taking inspiration from an international case challenge, held in Germany.

INITIAL EXPANSION INTO NEW HORIZONS

Significant developments took place in ICC in the year 2013 and 2014. A whopping cash prize of 60k was awarded in 2014 with PFC and Unique integrated HVAC as the sponsors.

FEATHER IN THE CAP - SPONSORS AND A WHOPPING CASH PRICE

2015-2016 was the year where ICC took a huge leap. That year recorded a total of 1700 participants and a cash prize of 50k and Corporates like - "ITC",CIMA (Chartered Institute of Management Accountant) sponsored the entire event in association with Kshitij.

COMING A LONG WAY

Growth of ICC was exponential in the subsequent years, the quantity and quality of participants grew by many folds.In 2017 and 2018 ICC was organised in collaboration with Ecell and Kshitij and it witnessed participation of 300 and 400 teams respectively , with a cash prize of 70k.

RISE TO THE GLOBAL STAGE

Continuing the legacy, ICC 2020 became a Global event . A total of 1800 students from all over the world participated with immense enthusiasm.Teams from University of Dhaka competed for a cash prize of 90K.

OVERCOMING A CHALLENGING TRIAL

Year 2021, was a challenging year as ICC was conducted in an online mode with all its grandeur. Jindal Stainless sponsored the event which had a total of 3200 registrations including top notch Business Schools like NUS, Yonsei University, University of Alberta etc.

REACHING NEW HEIGHTS

Building upon the previous year, ICC 2022 was conducted online with even more grandiosity. In association with Kshitij, the event drew participation from more than 3900 students, including 43 international teams from esteemed colleges like United International University, NSU, JU etc. The cash prize was a whopping Rs 1.5 Lakhs.

RESURGENCE IN BRILLIANCE

ICC 2023, after a two-year hiatus, returned with Kshitij, hosting in-person competitions that brought together 1500+ teams and 5000+ participants. Their enthusiasm and strategic prowess made the event a success, crowned by a Rs 1.5 Lakhs cash prize, reaffirming its premier status and the revival of on-site engagements.

PARTNERSHIP WITH IBM

Business Club collaborated with the technology giant IBM’s black-box analytics tool SPSS to organize an awareness drive for data enthusiasts on campus. The event witnessed active participation of students from all backgrounds and eventually also served as a stepping stone of our healthy association with IBM.

ART AND SCIENCE OF PROBLEM SOLVING

Sales and Marketing Consulting giant, ZS Associates joined hands with Business Club to organize an interactive session for the aspiring consultants of IIT Kharagpur. The unique case-solving approaches shared during the session gathered wide appreciation and the overwhelming turnout ended up setting new benchmarks for the club.

The event will be conducted in two stages Stage 1: Prelims The preliminary problem statement will be sent to the participating teams once they register on the portal. The dates for registrations will be declared soon. All participants must strictly abide by them. The result of the prelims will be communicated through email, and the final list of qualified teams will be announced through Business Club, IIT Kharagpur's social media pages, after which we shall move to Stage 2. The list of qualifying teams will be released through all of Business Club, IIT Kharagpur’s social media pages after which we shall move to Stage 2. --> Stage 2: Finals All the shortlisted teams shall receive the final case. The finalists would present their solution for the final case during Kshitij (Tentatively the third week of January), 2024. Under no circumstances will a modification of team members be permitted, once the preliminary solution is submitted.

Phone number, +91 8170825100, +91 9831843108, +91 9336719655, +91 8341605275, +91 9224378018, +91 7838014121, +91 9057281306, +91 9651526430, +91 8618695874, +91 8390813139, prior registration is mandatory for participation. each team must have at least 3 and at most 6 members. students from different colleges can be in the same team. both undergraduate and postgraduate students are allowed to participate. teams must mention the names of the members, their respective colleges and contact details on the first page of the report. plagiarism will not be tolerated. all decisions made by the judges and business club, iit kharagpur will be final and binding. each team must have at least 1 and at most 5 members students from different colleges can be in the same team. both undergraduate and postgraduate students are allowed to participate. teams must mention the names of the members, their respective colleges and contact details on the first page of the report. plagiarism will not be tolerated. all decisions made by the judges and business club, iit kharagpur will be final and binding. -->, modal header 3, the teams are first tested with a preliminary case over an online submission round. the shortlisted teams are invited to compete with each other on a real-world business case scenario in a gripping finale at iit kharagpur. an excellent amalgamation of business acumen, tough competition, exciting prizes topped with loads of interaction and fun activities, icc is arguably one of the best case study competitions in india. the teams are first tested with a preliminary case over an online submission round. the shortlisted teams are invited to compete with each other on a real-world business case scenario in a gripping finale at iit kharagpur. an excellent amalgamation of business acumen, tough competition, exciting prizes topped with loads of interaction and fun activities, icc is arguably one of the best case study competitions in india. the teams are first tested with a preliminary case over an online submission round. the shortlisted teams are invited to compete with each other on a real-world business case scenario in a gripping finale at iit kharagpur., modal header 4,   b usiness club register, indian case challenge, 2024 business club, iit kharagpur now live.

The Indian Case Challenge is one of the largest case study competitions in India with a worldwide participation. The competition is organized by Business Club, IIT Kharagpur. The 12th Edition of ICC will be held in January in association with Kshitij, the annual Techno-management fest of IIT Kharagpur.

The Indian Case Challenge, hosted annually by Business Club, IIT Kharagpur, is India's Largest Business Case Competition. The 12th Edition of the ICC is brought to you in association with Kshitij, IIT Kharagpur

ICC 2024 will give you the opportunity to compete against the greatest business minds from across the world, along with huge cash prizes. The previous edition of ICC attracted over 5000 participants, including 43 international teams.

Registrations are open

Required field are marked with an asterisk (*) effort that has gone into your submissions to help Round 1 of ICC 2023 be a success. --> Stay tuned to our social media handles on LinkedIn , Instagram and Facebook for further updates. -->

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The Only Course You'll Need To Understand Marketing Like Never Before

How to Get Started with Marketing and Design Your Career in 5 Steps

Best Case Study Competitions In India In 2021 Are you an MBA student and confused about utilizing the opportunities available to get the best results out of your MBA? Probably would have heard about case study competitions. Surely, a great way to boost your career. Are you confused about which case competitions you can apply for and target to get the best results? Here is the answer for you. This article will list all the Best Case Study Competitions in India In 2021 that too sorted by your eligibility!!

It is that time of the year, probably, when you would have just joined a B-school and would be wondering how to maximize your opportunities. You came to know about case study competitions and want to know what are the best case study competitions in India in 2021 for you to participate in and, hopefully, win.

So, let me share with you, which are the case study competitions which you should be definitely aiming for in the next one year.

What are case study competitions?

Just as you would be required to tackle business problems, case study competitions also invite students/groups of students to come together and solve a business problem within some mentioned rules and regulations. Some competitions also involve pitching new business ideas focusing on entrepreneurial abilities.

Case study competitions require a well-rounded dedication and time from each participant. Reading and comprehending the case study is a vital part of solving the case. Hence, I would also like you to read this article , mentioning how to read case studies quickly.

Benefits of Participating in Case Study Competitions

By now you must be wondering why case study competitions are so hyped in MBA. Are there any benefits of putting so much extra effort into such competitions?

To answer all such questions, I have listed down some of the benefits of participating in case study competitions.

Application of Classroom Learnings

You, as a future marketing leader, would be looking at honing your skills much before you enter the industry. Sure, an internship is a great opportunity. However, how about you get to apply your classroom learnings to the business problems of some of the world’s top brands like HUL, Amazon, Loreal.

Isn’t that exciting?

Case Study competitions provide students the opportunity to apply concepts learned in the classroom and be industry-ready for future prospects.

The Differentiating factor in your CV

During your entire MBA journey, you will come across the term CV Shortlisting very often. Everyone during their stint at B-school fights hard to add that differentiating factor in their resumes, which will ultimately land them in their dream companies. Case study competitions without any doubt is the factor that will make you stand apart from hundreds of resumes.

During my MBA, I witnessed something which will truly inspire you to work towards case studies. I had a close friend who was just about average (academically) but he bagged PPO from one of the top private banks through its case study competition.

And from that day, he didn’t need to spend even a day in worry about his placements.

Corporate case study competitions are an excellent chance for students to grab a job in top companies. This can very help you in landing in your dream company.

Performing well in these interviews is also very important. I would also like you to read this article , describing how to answer interview questions.

Prize Money

With an MBA course already squeezing your pockets, case study competitions provide an excellent opportunity for you to earn lakhs of money and aid your expenses.

Certificates

Couldn’t make it to the national winners? Don’t worry! The top teams always get felicitated by certificates which are valuable in front of recruiters also. Not only to top teams, but some competitions also award certificates to all the participants.

Soft Skills Development

Since each competition requires you to work in a team of at least 2 or 3 members. You would know how difficult it can get to bring a team to consensus, no matter how small the team or the decision is. Thus, meticulous participation in case study competitions helps you improve key skills like teamwork, leadership, critical thinking under pressure, and time management.

But that’s the fun side of participating in case competitions.

Case Analysis Blueprint Course

Learn how to analyze MBA business case studies comprehensively in just five steps

 Get to know how to analyze a marketing case study comprehensively in just 5 slides. Which means that the next time you need to analyze a case or participate in a case competition, you would know exactly how to ace the case

Best Case Study competitions in India in 2021

Hundreds of case study competitions are organized every year by corporates and various B-schools across the country, however, it is very important for you to know which are some of the best case competitions you should be targeting:

In this article, I would list some of the best corporate case study competitions in 2021 organized by both the corporates and the B-schools. In the article, we would be mentioning the best case study competitions you should be targeting depending upon your college tier.

The B-schools in the above tier are also eligible to participate in case study competitions mentioned for lower tiers. Say, a college in tier-1 is also eligible for competitions for tier-2 and tier-3 B-schools.

While we have tried to be accurate, whether your school is a part of that tier is subjective. Hence it is advisable to check the eligibility of your B-school on the competition website.

Best Case Study Competitions In India In 2021 For Tier -1 B-Schools

If you are in one in premier B-schools among IIM A, IIM B, IIM C, IIM L, IIM K, IIM I, ISB Hyderabad, MDI, JBIMS, FMS, IIFT, XLRI Jamshedpur, NITIE Mumbai, SJPIMR, SJMSON then would you have an opportunity to participate in one of the most sought-after case competitions in India.

H.U.L. L.I.M.E.

If you are a marketing aspirant then L.I.M.E. (Lessons in Marketing Excellence) is surely going to be your holy grail. It is among one of the most competitive corporate case study competitions also.

• Cash prize worth INR 10,00,000
• Ticket to the global Unilever case study competition: Unilever Future Leaders' League
• Cash prize of INR 3,00,000 for the 1st runner-up team
• Cash prize of INR 2,00,000 for the 2nd runner-up team
• Cash prize of INR 1,00,000 for the 3rd runner-up team

Marico Over the Wall

OTW is the flagship competition organized by Marico, which involves students participating in real business challenges and coming up with feasible and implementable ideas and solutions to overcome the same.

• Cash prize of INR 500000 to winning team
• PPI opportunity to national winners
• First runners up get prize money of INR 300000 followed by INR 100000 for second runners up

Google Case Study Competition

If you want to get hands-on challenges are faced by one of the best companies in the world, this case study competition is for you. This is a highly stimulating competition incorporating - hardware sales, smart home cases, digital marketing, product growth, and user experience.

• Winners get a cash prize of INR 250000
• PPI opportunity for winners
• Finalists also get a chance to work closely with assigned Google mentors and understand Google's ecosystem better

Mahindra War Room

M.W.R. is a highly competitive case study competition inviting top B-schools from across the globe. The competition requires students to develop innovative and implementable solutions to real-life challenges faced by the Mahindra group.

• The winning team gets a cash prize of INR 500000
• PPI opportunity
• Winners also get an all-expense-paid trip to Formula E-International Race

Flipkart WiRED Campus Case Challenge

Flipkart's WiRED is a case study competition that allows you to gain hands-on experience in tackling real challenges faced by Indian e-commerce. You would have to choose from three domain-specific challenges between business, H.R., and supply chain.

The challenges are designed to test your technical knowledge and logical reasoning and how creatively you can solve a problem.

• National winners get prize money of INR 200000
• PPIs during the campus round

Johnson and Johnson Quest

It is a Business Case Competition where you will have an opportunity to bring a unique perspective and innovative solutions to critical business problems faced by different businesses of Johnson & Johnson.

• Pre-Placement Interviews (PPI's)
• Your recommendations being put into action by the company
• The Campus Champions get an opportunity to present their recommendations to the President's Council of Johnson & Johnson
• The Grand Finale winners will also meet the leadership team of Johnson & Johnson

Colgate Transcend

This is a competition organized by Colgate Palmolive group inviting students to address real situation problems faced by the company.

• Grand Finale Winners fly to Hong Kong to present to Asia Pacific Division Leadership
• A cash prize of Rs 3 Lakhs for Grand Finale Winners & Rs 2 lakhs for Grand Finale Runners-up
• PPIs for Grand Finale Winners & Runners-up
• Kindles & Colgate Gift Hampers for all National Finalists

Best Case Study Competitions In India In 2021 For Tier-2 B-Schools

Don’t feel missed out if you couldn’t participate in the case study competitions mentioned above. You still have a plethora of opportunities with some of the best case study competitions asking you for your participation.

If you are in of the B-schools including IIM Udaipur, IIM Trichy, IIM Raipur, IIM Ranchi, IIM Rohtak, IIM Kashipur, DMS IIT Delhi, DMS IIT Madras, DMS IISc Bangalore, NMIMS, SIBM, SCMHRD, TISS, VGSOM, XIMB, here are some of the exciting case study competitions for you.

Optum Stratethon

For all MBA students who wish to pursue your in the technology and healthcare sector, don’t miss out on this competition. One of its kind, Stratethon is a global competition, thus the value you derive from participating and winning is unmatched.

• $3000 worth cash prize for regional winners
• $1500 cash prize for regional runners-up
• PPI opportunity for all the finalists
• Certificates for campus winners

Nestle 4Ps Challenge

One more opportunity to prove your marketing mettle. This competition gives you a chance to analyze and solve marketing problems for one of the top FMCG companies in the world.

• Winners get a cash prize of INR 100000 and a PPI opportunity
• Runners up get a cash prize of INR 60000

4P's being the cornerstone of marketing, it is very important that you understand the 4P concept very diligently. To know about 4P's in-depth, I would like you to go through this article also.

Titan Elevate

Another chance for you to participate in a widely respected group like the TATA group. Titan is one of the most successful brands of the TATA group, places Elevate among the best case study competition in India.

• Cash Prize of INR 1 lakh and live project opportunity for winners
• PPI/PPO opportunity for winners
• Cash prize of INR 75000 and INR 50000 for first and second runners up
• Titan Goodies and certificate for all finalists

Tata Steel-a-thon

Want to work with India’s most trusted and employee-friendly employer? Don’t miss out on this opportunity and participate in this competition asking for solutions from multiple domains including Corporate Strategy, Operations, HR, etc.,

• Cash Prize of INR 250000 and PPO opportunity for National Winners
• Cash Prize of INR 150000 and PPO opportunity for first runners up
• Cash Prize of INR 100000 and PPO opportunity for second runners up
• Cash Prize of INR 30000 and Inspire Internship for all national finalists

“Your chance to Rise Above”, the tagline of this competition indeed justifies itself, providing you with an opportunity to come up a business solution to disrupt the entire industry.

National Finale

• Cash Prize of INR 100000 for winners
• Cash prize of INR 50000 for runners up

Cluster Round

• Winners get Mi Soundbar + 2 Mi Luggage 20 + 2 Redmi Earbuds S+ 2 Mi Smart Band 4 + PPIs
• 2 Mi Smart Band 4 + 2Mi Dual Driver In-ear earphones + 2 Mi Luggage 20 for runners up

Campus Round

• Winners get 2 Mi Casual Backpack + 2 20000mAh Mi Power Bank 2i
• 2 Redmi 10000mAh Power Bank for runners up

Amazon Ace Challenge

A.C.E. (Amazon Customer Excellence) Challenge is organized every year as part of Amazon's vision to encourage innovation and identify the business leaders of tomorrow who devised innovative solutions for real-life complex business challenges.

• Cash prize of INR 200000 to the winning team
• Cash prize of INR 150000 for first runners up and INR 50000 for second runners up
• PPI opportunity for top 3 teams
• Amazon rewards

Best Case Study Competitions In India In 2021 For Tier-3 and other institutes

Don’t think that you are missing out on some of the best case study competitions in India in 2021 just because you are not part of tier-1 and tier-2 colleges. You still have the opportunity to participate in corporate case study competitions organized by some of the best world’s largest and best companies.

Hero campus Challenge

What’s more inspiring than solving the real situations faced by the world’s largest automobile company. Here, is your chance to compete with thousands of MBA students and prove your mettle.

• National Winners get a cash prize of INR 200000 along with a PPI opportunity
• Cash prize worth INR 100000 for runners up

Reliance T.U.P

T.U.P (The Ultimate Pitch) is organized to inspire the entrepreneur in you and pitch your ideas in front of industry stalwarts. If you feel you have a budding entrepreneur inside you, here is your chance to pitch your ideas to top leaders of Reliance industries.

• Cash Prize of INR 500000 for the winners
• Exclusive mentorship opportunity from Reliance JioGenNext Hub
• Pre-Placement Interviews for all National Finalists
• Cash Prize and goodies for campus round winners

Myntra Stylbiz

If you aspire to start your career in e-commerce, Stylbiz is the competition for you to target and get an exciting opportunity to solve problems faced by e-commerce giants like Myntra.

• Winners get a cash prize of INR 60000 and PPIs
• Cash prize of INR 40000 and PPIs for runners up

K.P.M.G. Ideation Challenge

If you have the ambition to become a successful entrepreneur, then the KPMG Ideation challenge is probably the best place for you to show your skills and test your ideas. The competition involves creating a prototype and pitching your ideas to business leaders.

• The winner gets INR4 lakh
• The prestigious title of 'Team India' to participate in international finals with teams from across the globe
• Runner up team in India finals to get INR2 Lakh
• Guaranteed internship with K.P.M.G. in India for top two teams from national finals
• Opportunity to attend a networking event in Delhi/Gurgaon with leaders from start-ups as well as the industry
• Win a cash prize of up to USD6000 (gift cards worth USD1000 per person) for winning the global finals

L'Oréal Brandstorm

To unleash the beauty entrepreneur in you, Brandstorm is an innovation competition organized for students around the world. Students are invited to Invent the Beauty Shopping Experience through Entertainment, exploring the world of retail and e-commerce, mentored by L'Oréal's digital experts.

• The winners get awarded the Intrapreneurship Award,
• A global 3-month internship for International winners in Paris
• Ideas suggested by them get implemented under the mentorship of industry leaders
• PPI opportunity for national winners and select students who performed amazingly in the preliminary rounds.

All the competitions mentioned above are only a few where you can test your skills. Apart from many other B-schools also organizes case competitions which are also worth participating in.

I hope this article helps you to identify the best case study competitions in India in 2021 for you and augment your MBA experience.

Being an MBA student, you would surely want to capitalize on all the opportunities you have during the two-year course. Case-study competitions come with a beautiful opportunity for you to make a mark and stand out from the crowd. The benefits of participating and especially winning a case competition are unmatched with all other things you do during your MBA.

Since many competitions are organized within a year, it is very important for you to identify the best-suited competition for you and dedicate your time with undivided attention.

To apply and know about each case study competition, refer to dare2Compete .

Also read: Highest Paying Jobs for MBA Graduates in India

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About the Author: Rishabh Gupta

Useful compilation!

Very well explained.

Very useful compilation

Great article, Rishabh

Well written, Rishabh. Good read.

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Carbon Transition and Business - 2022 Global Case Writing Competition

The Centre for Development of Environment and Policy (CDEP) and Indian Institute of Management Calcutta – Case Research Centre (IIMCCRC) invite you to participate in the 2022 Global Case Writing competition on Carbon Transition and Business.

About CDEP:

IIM Calcutta's Centre for Development and Environment Policy (CDEP) was established in 1998 as an interdisciplinary platform. Supported by a core endowment provided by the Indian Planning Commission, CDEP addresses crucial interdisciplinary issues associated with the complex relationship between economic activities and the natural environment. It undertakes research, teaching, and training activities on the important dimensions of the relationship between environment and development at the organisational, regional, national, and global levels. It has developed a close working relationship with policymakers in Indian industry, government, NGOs, and international organisations related to sustainable development.

About IIMCCRC:

The IIM Calcutta’s Case Research Centre (IIMCCRC) was established in 2012 as one of the distinct centres of excellence. The centre's objective is to create a world-class repository of cases and teaching notes that can be used by faculty members, academicians and practitioners in India and abroad. The centre has constantly developed cases based on key industry challenges and success stories. IIMCCRC has close ties with the Indian business community and enjoys an inherent advantage in developing cases in the Indian context and that of other emerging markets. Since its set up, the IIMCCRC has served as the incubation center for several case studies with leading Indian companies. The centre has been active in developing cases and conducting workshops focusing on case writing and teaching.

The larger aim of this case study competition is to create knowledge bases on accomplishing an effective and just carbon transition. The competition is a means to document carbon transition initiatives taken by the business enterprises and disseminate how public and private (energy) firms can adapt to the energy transition. At the same time, we hope that young professionals entering the workforce will be sensitised to the ideas of carbon transition, which may change the business landscape. The centre envisions that the case studies will help to develop alternate pathways towards the transition to low carbon for India and developing countries.

Themes and coverage:

Participants are encouraged to write and submit a business case study on any of the following themes:

• Energy firms diversifying into the non-carbon business domain
• Carbon transition experiences of firms
• Choosing a carbon transition strategy
• Just transition
• Technology transfer experiences for a green transition
• Experiences of investing in clean energy
• Fossil asset portfolio management, accessing green finance
• Policy initiatives for promoting green transition
• Reduction in production and consumption of fossil fuels

Kindly write to us at [email protected] if you need any clarification on the above.

To document and promote experience-based learning of business firms, CDEP-IIMCCRC invites empirical (teaching) cases in the broad area of carbon transition.

• 1st Prize - USD 1200
• 2nd Prize - USD 800
• 3rd Prize - USD 500

In addition, the fourth and fifth best cases would find an honourable mention (awarded with a certificate of excellence) with a consolation prize of $150 each. The IIM Calcutta Case Research Centre (IIMCCRC) will also provide participants an opportunity to publish the top five cases. The submitted case should be original work and should not be published or under consideration for publication with any other case publishing house or journal. All the submissions will be subject to plagiarism and similarity checks via Turnitin software. For publishing with the IIM Calcutta Case Research Centre (IIMCCRC), the authors need to sign an exclusive distribution right assigned to IIM Calcutta (i.e., transfer the copyright fully to IIMCCRC). The author/s need to accept the responsibility of the data published in the case; for example, in the case of primary data obtained from a company, they need to assure the correctness of the data and get a "consent form for the use of case" (in the prescribed format) signed by the company. There will be no future honorarium or royalty payments for authors of the winning (and honourable mention) cases published by IIMCCRC. The cases selected for publication would undergo a blinded peer-review process, and the author/s need to respond or make suitable adjustments as per the reviewers' advice.

Who can participate:

Individual graduate/postgraduate/doctoral students or student teams across any university, college, or institute in India or abroad can participate in this competition. In addition, industry practitioners, researchers, faculty members, or instructors (as individuals or as a team) could send in their entries for the competition.

Important Dates:

The webinar will provide a deeper insight into the scope of coverage and provide practical tips for drafting a business (teaching) case and teaching notes. The participants could also seek clarification on their ideas for the case-study competition. The participants could register themselves for the webinar via: Registration Link . The invitation to join the webinar would be sent to all the registered individuals.

Registrations are now closed

Intent to Participate Form:

We request all the interested participants to complete the Intent-to-Participate form and submit it to [email protected] no later than 15th of April 2022. Kindly note that only the Intent-to-Participate form is due on 15th of April 2022, NOT your completed case documents. The Intent-to-Participate form would allow us to have a preliminary evaluation of the case suitability and, if required, provide feedback on the scope of the proposed case study. This is also to vet and assess the preparedness level of the participants (e.g., if the organisation's consent for the proposed case study is secured and if a final organisational release form could be arranged at a later/final stage).

The following forms could be accessed at:

• Intent to Participate form (to be submitted on or before 15th of April 2022)
• Organisational Release Form* (To be submitted along with final case study on or before June 31, 2022). The sample organisational release form could be found here .

* If the case is based on publicly available secondary data, no organisational release form would be required. However, the author/s must submit the intent-to-participate form before the stipulated deadline.

Deadline for Submission of all Documents:

The following documents must be submitted to [email protected] by June 30, 2022, 23:59 HRS (IST).

• Case Study (Microsoft Word/PDF document) (Do not include any information about the author/s name/affiliation etc.)
• Teaching Note (Microsoft Word/PDF document) (Do not include any information about the author/s name/affiliation etc.)
• Completed Submission Form having the author/s details
• Organisational Release Form (If you are using primary data from an organisation, the appropriate authority from the organisation must sign IIM Calcutta-Case Research Centre Publishing's Organisational Release Form). For cases where the organisation's identity is masked, the author/s would still need to secure the Organisational Release Form in the format provided by the IIMCCRC. No Organisational Release Form is required for cases based on publicly available information.

Format of the case:

CDEP-IIMCCRC has prepared a summary of the style guide for drafting the main case and the teaching notes. The details can be accessed at the following link: Style Guide

Submission guidelines:

The author/s should adhere to the following guidelines:

• All submitted cases should include a teaching note
• The final case study/teaching note should be submitted online in MS Word Format/PDF, Times New Roman, Font Size 12, Line Space 1.5, Centred
• While there is no upper limit for the word count, the authors are advised to be judicious and write in a concise, succinct form
• Rather than footnotes, the authors are encouraged to use endnotes
• All the annexures should be numbered and suitably referred to in the main text or body of the case
• The references should be in Harvard Style
• The secondary information should be from a reputed and verifiable source

Broad Judging Criteria for the Case and the Teaching Notes

• The protagonist and/or the case dilemma focus on carbon transition and allied topics.
• Potential to engage students in active learning and opportunities it offers to analyse/solve or reflect on business challenges or issues related to carbon transition
• The case discussion requires higher-order complex thinking, going beyond mere comprehension of the case content.
• Outline of the problem to be examined and its ability to raise curiosity and interest among the readers.
• Quality of introduction for the protagonist, key decision-makers with their role in the organisation, presentation of contextual information providing parameters or limitations for decision makers.
• Relevant background information about the organisation (e.g. mission, revenue statement, culture, geographic location etc.)
• Early and clear identification of dilemma or the decision point along with specifics and time frame (e.g. having a clear cut-off date or year)
• Potential to discuss the applicability beyond the immediate situation mentioned in the case.
• The quality of specific discussion questions to address the issue or solve the case.
• The degree of challenge provided to analyse the situation and the potential to develop multiple or integrative solutions.
• An appropriate length of the case, exhibits and teaching notes which justify the complexity of situational context described in the case.
• Quality and comprehensiveness of teaching note with focus on clear teaching objectives, discussion of specific questions, pedagogy, and case analysis.
• Quality of writing which is free from structural, grammatical, spelling and other typographical errors.

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For any clarifications, please e-mail your queries to [email protected]

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IIM Indore Team Becomes the Global Winner for IMA Student Case Competition

• Competing with over 105 universities from 4 regions of the world, the IIMI team emerges as the Global Winner
• The team won all the previous rounds in online mode, from different cities

Bringing laurels to the Indian Institute of Management Indore (IIM Indore), a five-participant team of IIMI participants has emerged as the Global Winner of the Institute of Management Accountant (IMA) Student Case Challenge 2022. The team comprising Aveek Choudhury, Ishan Anshul, Prikshit Saini, Rishu Raj, and Samriddhi Choudhury won the finals, competing with over 105 universities throughout the event. The universities were from four global regions – India, South East Asia, Middle East & Africa, and Europe.

Prof. Himanshu Rai, Director, IIM Indore, congratulated the winning team for their outstanding achievement. ‘I heartily congratulate the winning team on this occasion. IIM Indore is always eager to offer opportunities, mentor, and encourage its participants for whatever they wish to achieve. The team has made us proud, and I wish them all the best for their future endeavors’, he said.

The members of the team noted that throughout the competition, they were in different cities as they had their internships. While Aveek was in Guwahati, Ishan was in Patna. Prikshit, Rishu, and Samriddhi were in Chandigarh, Agra, and Delhi, respectively. The team prepared for and won all the previous rounds in online mode. They prepared for the international round in online mode as well, and came together for the first time during the finals only. Sharing information about the various rounds of the competition, the team said that India was divided into three regions, and two teams were shortlisted from every region. These six teams competed in the semi-finals, the national round, and the IIM Indore team won the nationals. After that, the team represented India in the finals in Dubai.

The case was based on a Singapore-based indoor sports & recreational facility named Cage. The case revolved around improving the efficiency & profitability of the venture. Cage faced issues like low female participation, low retention rates, and inefficient capacity utilization at specific locations. ‘We based our solution on digitization, marketing campaigns to target female customers, and developing loyalty programs. The solutions were backed by robust cost accounting, financial accounting, and time value of money analysis. We also looked at developing incentive programs for the General Managers to incentivize them to perform better’, said the team.

IIM Indore congratulates the winning team for their accomplishment.

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Cummins India launches Redefine 2022, flagship B-school case study competition

Cummins said, this competition presents the students with a business problem based on real-life challenges faced by organizations and invites them to showcase their strategic, innovative, and analytical abilities..

Cummins India announces the launch of ‘Redefine’, national level B-school case study competition for students from 12 partner business schools in India. 

Cummins said, this competition presents the students with a business problem based on real- life challenges faced by organizations and invites them to showcase their strategic, innovative, and analytical abilities. 

The competition will be launched on October 21 and will culminate with a two-day grand finale event to be held at the Cummins India office campus in Pune, Maharashtra on November 22-23. The winning team will receive a cash prize and enrollment to a mentorship program with Cummins India leadership.

Anupama Kaul, Human Resources Leader, Cummins India said, “Our annual B-school case study competition, Redefine aims to groom and mentor the next-generation of business leaders and experts.”         

Subramanian Chidambaran, Strategy Leader, Cummins India added, “The reality of today’s business is that our problems are becoming more complex, necessitating fresh thinking and novel approaches. In addition, climate change is an existential crisis for our generation.”

The case study competition will have multiple rounds where the students will engage with and present their viewpoints to senior leaders from Cummins India. 

Prior to the grand finale, a series of leadership talks will also be organized to apprise students about the company’s vision, business, and cutting-edge innovations along with an industry overview.

The company will also host a quiz competition wherein the participants will be tested on their knowledge of industry and business trends, technology developments and understanding of Cummins. This is specifically aimed at creating more awareness around our business and the Cummins brand amongst the younger generation. 

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Case Challenge

Competition structure

Registration and eligibility.

Google’s Case Challenge is an initiative for business schools in India, designed to attract and engage budding early talent to creatively respond to live and realistic business challenges. This competition will give students an opportunity to stretch their imagination and come up with innovative solutions to the day to day challenges faced by teams across Google. Finalists will also get a chance to work closely with assigned Google mentors and understand Google’s ecosystem better, along with cash prizes for the winning teams.

Case Challenge is open to the participating institutes:

• Indian Institute of Management, Ahmedabad
• Indian Institute of Management, Bangalore
• Indian Institute of Management, Calcutta
• Indian Institute of Management, Indore
• Indian Institute of Management, Lucknow
• Indian Institute of Management, Kozhikode
• Indian Institute of Management, Shillong
• Faculty of Management Studies, Delhi
• Indian Institute of Foreign Trade
• Institute of Management Technology, Ghaziabad
• Management Development Institute, Gurgaon
• Indian School of Business
• XLRI - Xavier School of Management
• Mudra Institute of Communications, Ahmedabad
• Narsee Monjee Institute of Management Studies, Mumbai
• Shailesh J. Mehta School of Management, Mumbai
• National Institute of Industrial Engineering, Mumbai
• Symbiosis Centre for Management and Human Resource development
• Tata Institute of Social Sciences
• SP Jain Institute of Management & Research, Mumbai

1 year executive programs of the above campuses are also eligible to register as Participating institutes.

Wild Card Entrants

With the endeavour to expand Case Challenge to students across India, we have introduced wild card entrants this year. In this, students from business schools across India can register and participate in the first round (Online Challenge) subject to the rules and requirements of the Competition. Further details will be discussed in the subsequent sections.

The competition will be conducted across four rounds:

• Online Challenge
• Case Study Round
• Cohort Round
• National Finale The language of the Competition will be entirely in English and will be conducted virtually.

Judging of all Rounds will be performed by a panel of judge(s) selected by Google. Please note that any entry is subject to and evaluated based on the following broad parameters:

• Structured thinking and strategy
• Originality & Innovation
• Feasibility & Scalability
• Market Intelligence/Data Insights/Consumer Insights
• Presentation Skills
• Q&A Session

Teams are prohibited from communicating with any outside party and cannot solicit assistance from anyone (including staff, faculty advisor, other students) during the time they are participants of the Competition, unless permitted by Google. Google's and/or any judge’s decision is final and binding and no correspondence will be entered in relation to such decision.

Round 1 (Online Challenge) Registration

• Digital marketing
• Sales & marketing
• Human resources
• Teams cannot change their choice of case study post registration.
• Round 1 registrations are open to students of all business schools in India.
• First 5000 registered teams will be invited to the Online Challenge round.

The Online Challenge

• The first 5000 registered teams will receive details about the Online Challenge through their registered email address.
• This 30 minute Online Challenge will assess the team’s critical thinking and logical reasoning and will be conducted on Sep. 18, 2021 .
• Atmost Top 5 Teams per campus from the participating institutes will be announced as campus winners, and will move to Round 2 .
• Top 20 teams from the wild card entrants will proceed to Round 2.
• The announcement of shortlisted Teams qualifying for the 2nd Round will be made via an email to the campus and the respective Teams.

Round 2 (Case Study Round) Making a Submission

• All the shortlisted Teams will be administered the case study on their chosen topics at the time of registration.
• The Teams will have to submit a one pager solution and a five minutes video pitching their proposed solution.
• The submission entries should consist of both the solution submission and video pitch, else the team stands disqualified.
• Only one submission per Team will be taken into consideration.
• Teams cannot change their choice of case study.

Submission Guidelines

• The format of the submission will have to be a one-page Google slide converted to a pdf document. No other formats (including zip files) will be accepted.
• Deadline for submission will be communicated to the teams.
• There are no restrictions on font size, style etc. but it should not result in a submission that is difficult to read by the judges.
• The maximum size of the PDF file to be uploaded should not exceed 10MB.
• The naming convention to be followed for the Submission is: CampusName_Team name_CaseStudyChosen. For the 'CaseStudyChosen', mention the type (Analytics, Digital marketing, Sales & marketing, Human Resources).
• We urge the Teams not to wait till the last moment to make their Submission entries. Google or its affiliates’ shall not be responsible for any technical snags that may occur due to high volume.
• No Team may revise, substitute, add, delete, or in any other manner alter their original Submission after it has been submitted.

What we expect from the Submission:

• Originality, clarity and uniqueness of the idea.
• Innovative approach to the given problem.
• Solution must be relevant to the given problem and should have a clear plan of action.
• Solution should be succinct yet self-explanatory.
• Feasibility of implementation, sustainability, scalability and fitment with Google’s vision.
• Tables, diagrams, and charts are permitted on the one-pager, but are not necessary (attachment of an appendix slide is not allowed).
• Relevant assumptions backed by proper rationale.
• References/sources to be quoted where required (as footnotes).

What the Submission should not have:

• It must not be derogatory, offensive, threatening, defamatory, disparaging, libelous or contain any content that is inappropriate, indecent, sexual, profane, tortuous, slanderous, discriminatory in any way, or that promotes hatred or harm against any group or person, or otherwise does not comply with the theme and spirit of the Competition.
• It must not contain content, material or any element that is unlawful, or otherwise in violation of or contrary to any applicable laws.
• It must not contain any content, material or element that displays any third party advertising, slogan, logo, trademark or otherwise indicates a sponsorship or endorsement by a third party, commercial entity or that is not within the spirit of the Competition.
• It must be original, unpublished work that does not contain, incorporate or otherwise use any content, material or element that is owned by a third party or entity.
• The judging panel as chosen by Google will evaluate all Submissions and shortlist Teams for Round 3 based on the judging criteria.
• Top 5 teams per case study (Analytics, Digital marketing, Sales & marketing, and Human Resources) will proceed to the next round.

Round 3 (Cohort Round) Presentation

• The shortlisted Teams will submit a presentation deepening their ideas as submitted in Round 2 and present its business solution (virtually) to a panel of judges.
• Deadline for submission will be communicated to the Teams.
• Teams will be given 12 minutes to present followed by an 8 minutes “Question and Answer” session by the judging panel.
• The Cohort Rounds will be held virtually via Google Hangouts between Oct. 22, 2021 and Oct. 28, 2021 .

Presentation Guidelines

• The presentation should not exceed ten slides.
• Case Study chosen during registrations cannot be changed.
• The format of the presentation will have to be Google slides and no other formats (including zip files) will be accepted.
• Additionally, qualifying teams will also have to submit a PDF version of their submission for our reference.
• You are free to select font type, size etc. but it should not result in a submission that is difficult to read by our panel, during the presentation.
• The maximum size of the file to be uploaded cannot exceed 100MB each (slide and PDF).
• The naming convention to be followed is: CampusName_Teamname_CaseStudyChosen. In the CaseStudyChosen, mention the type (Analytics, Digital marketing, Sales & marketing).
• Deadlines will not be extended. If the qualifying Team does not submit the presentation by the deadline, then such Team will be disqualified.
• It will be the responsibility of the Team Leader to ensure that if not all Team members at least 2 members of the Team are present for the presentations on the scheduled day. In the event of at least 2 members are present at the start of the presentation, the Team will be disqualified.
• The top two teams from each cohort round will qualify for the National Finale of the Competition.
• 8 teams in total will qualify for the National Finale.

Round 4 (National Finale) Mentoring

• Shortlisted Teams will be assigned a mentor to guide them for their pitch/presentation.
• Teams will be allowed to make changes to the presentation submitted during the Cohort Round, however the Teams cannot change the chosen case study.
• The shortlisted Teams will only be allowed to refine the solution and make cosmetic changes under the guidance of the mentor, with their permission. Major changes at this stage to the solution, approach, etc. will not be allowed.

Presentation

• The National Finale will be held virtually via Google Hangouts.
• The Finale date will be communicated to the Teams.
• Shortlisted Teams will present the revised presentation to a judging panel, and will get 12 minutes for presenting their idea, and 8 minutes for Q&A.
• At least 2 members will have to be present for the presentation on the given date of the National Finale Round.
• The judging panel as indicated by Google will review the presentation.
• The top three teams will be selected as national winners.

Student prizes

The top three teams at the National Finale will receive the following:

• Cash prize of INR 5,00,000/- to the entire team.
• Pre-placement interview offers for internship or final hiring.

Second prize:

• Cash prize of INR 3,00,000/- to the entire team.

Third prize:

• Cash prize of INR 2,00,000/- to the entire Team

Each member of the winning Teams is solely responsible for all taxes, levies and other statutory payments associated with his or her receipt and use of a cash prize received by such member. No substitution, assignment or transfer of prize is permitted. Google will withhold and/or report taxes as required by the applicable law. All prizes may be revoked if a Team is found to have violated any of the rules or instructions of Google or is disqualified. The business and location related to the pre-placement interview offers for internship and final hiring will be at the discretion of Google.

Competition period

The competition will be conducted across 4 rounds:

• National Finale

The language of the competition will be entirely in English and all the rounds will be conducted virtually.

Eligibility Criteria

• A student must be a first or second year student irrespective of their specialisation but enrolled in a full-time management program of a business school in India.
• Students must be Indian nationals. Foreign national students are not allowed to participate in this Competition.
• Every student must have an official user account provided by the business school at which the student is enrolled.

Participation as a Team

• Participation will be through teams of eligible students comprising a minimum of 2 or a maximum of 3 students and enrolled at a business school in India (a “Team”). First year students cannot form teams with 2nd year students and vice versa. A Team can only have team members from the same batch of the same institute.
• All Team members must independently meet the eligibility requirements of the Competition.
• A student cannot be a member of more than 1 Team.
• Students going on an exchange program can participate as long as there are at least 2 students in the Team that are not attending an exchange program and are available to attend the Competition.
• Modification to a Team’s composition or details after registration/communicating acceptance to participate is not allowed.
• Team members who compete at the beginning of the Competition must participate throughout the Competition Period, where the team is shortlisted for the next round.
• Any deviation from the above will result in immediate disqualification of the entire team.

How to enter

The Team must register before it can participate in the Competition.

• To enter the Competition, the Team Leader must complete the registration form and provide required information about the members of the Team.
• The Team may opt for the email address of the Team Leader as a point of contact for instructions on the Competition. The designated email address is necessary as specific communications/instructions regarding the Competition will be communicated to the Team through this address. You are required to keep yourself updated on all emails issued to you.
• The registration starts from Sept. 7, 2021 and will close on or before 22:00 hours IST on Sept. 10, 2021 .
• Only one registration per Team will be taken into consideration.
• Any questions or inquiries regarding the Competition should be directed to [email protected] .

Team Leader and Team Name

Each Team must nominate one member as the Team leader, who may not be changed during the Competition Period (the “Team Leader”).

• The Team Leader is the primary point of contact for the team during the competition.
• Each Team must decide on a name for their team. Your team name must be neutral and brief, without the use of offensive or vulgar language or violate the intellectual property rights of others. Google reserves the right to request for a change of the Team name in its sole discretion.

Verifying Eligibility

• Google reserves the right to verify your eligibility. You agree to provide Google with any proof of eligibility requested by Google and your refusal or failure to timely provide such proof may result in the Team’s disqualification from the Competition.

How can we route our queries to Google regarding the case challenge?

Please email us at [email protected] for any questions regarding the competition.

How many individuals can be on a team?

One team can have a minimum of two and maximum of three members. An individual can not be part of more than one team.

Who can participate in the competition?

Case Challenge is open to first or second year students (irrespective of their specialisation) enrolled in a full-time, management program of a business school in India.

Is the Case Challenge a continuation of Google Online Challenge (which was conducted recently for the first year students)?

No, Case Challenge and Google's Online Challenge are different programs.

I could not participate in Google Online Challenge. Can I still register for this competition?

Yes, these two are completely different initiatives.

All my team members have already appeared for Google’s Online Challenge. Do we still need to appear for the round 1 Online Challenge, post registration?

Yes. All teams who register to participate in Case Challenge will have to appear for Round 1, which is an Online Challenge. Google Online Challenge and Case Challenge are separate initiatives.

Can entries be modified after submission?

No, once submitted, entries cannot be modified.

I filled in the wrong details for one of my team members, how can I fix this?

Entries can not be modified once submitted. Please be sure to double check all details before submitting.

Do I need to register through my college email ID or can I use my personal email ID as well?

Only college email ID should be used for registration for all team members. Please don’t use your personal email ID.

What if my submission exceeds the file size limit?

The entry will be disqualified. Please ensure the files submitted are within the size limitation shared. For the first round, file size for the submission shouldn’t exceed 10MB.

Will any exceptions be made for late entries due to technical difficulties at the time of submission?

No, late entries will not be considered.

Can one person be a part of two different teams?

No, an individual cannot be part of more than one team.

Do we need to submit our resumes?

No, resumes are not required.

Will all registered teams qualify for round one?

Only the first 5000 registered teams will qualify for round one, which is the Online Challenge.

While registering, I can only see the cohort names (analytics, digital marketing and sales & marketing and human resources), but the case studies are not present?

The case studies will be available post round one. While registering, please choose the cohort of your interest. In case you qualify round one, you will be administered the case study on the cohort you have chosen.

Do all the team members have to appear for the Online Challenge or can the team leader appear for the challenge as a team representative?

Online Challenge is a team based challenge designed to assess a team’s critical thinking and decision making. Only the team leader will receive the challenge id and passkey details to login to the challenge. The team will be given 30 minutes to solve the challenge. It is the responsibility of the team leader to submit the answers on the team’s behalf. More than one submission per team will lead to the team’s disqualification.

For the video submission in Round two, do all the team members have to be present in the video?

Yes, all team members have to be a part of the video, else the team stands disqualified.

My campus is not included in the list of participating institutes. Can I still take part in the competition?

With the endeavour to expand Case Challenge to students across India, we have introduced wild card entrants. In this, student from business schools across India can register and participate in the first round (Online challenge) subject to the rules and requirements of the competition.

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5 Finalists Presented at Finals on 12 April , 2022).

Student Teams to present their Case Study based on one of three themes

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(september 12, 2022) the united nations office of south south cooperation (unossc) has recognized the “make the case- india competition as one of its good practice solutions.  it has been featured on the portal of south-south galaxy , which is part of unossc, as well as in its, good practices in south-south and triangular cooperation for sustainable development, vol. 4 report (page 204).

Registration opened : 5 January 2022

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Submit case study:.

By 28 February, 2022

24 March, 2022 : Shortlisted Finalists Notified

12 april 2022 5:30 pm ist, presentations, speaker and award ceremony.

The April 12th Finals

1st Place Award: Team Chemoplast

2nd Place Award: Team Muarya

3rd Place Award: Team Plutonic

Special Award for Subcontinent Team:

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One-Month Internship with

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All Student Teams – Certificate s

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Season 2’s Winning Student Team and Winning Organizations

View Indian Plastic Institute’s IPI Journal April-May 2022 Issue featuring all finalist Case Studies (pages 8-2

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Team Members:

Lakshya Jain (team leader)

Hatim Mustafa Merchant

Bits Pilani

Ecosys Cleaners

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PLEASE CONTACT US

[email protected], phone #: 91 22 66950347, kind attn: mr sandeep shinde, 30 sarvodaya industrial area, mahakali caves road, andheri east, mumbai 400093 india, view theme 1, 2 and 3, case study templates, about our main sponsor, coming soon, about our partners, the working team, commitments accelerator for plastic pollution (capp), goa institute of management, ocean recovery alliance.

4th AIMA- ICRC Case Writing Competition & Conference, 2024

4th Case Competition and Conference

Academic rigor and student engagements, advance research methods, capacity building workshop on case teaching & writing, curriculum development: designing futuristic courses, art and science of writing case studies on developing technologies, faculty development programme on case teaching & case writing in hybrid mode, 2nd aima-icrc case writing competition & conference, 2022, aima & aicte present capability building workshop on case teaching & writing, january 2022, aicte sponsored national conference on catalysing change and innovation in women entreleadership - india perspectives |29th - 30th november 2021, 2nd international conference on the role of innovation, entrepreneurship and management for sustainable development, isdsi-global 2021 conference (online), aima & aicte present case teaching & writing online workshop | 03rd -10th july 2021, aima-icrc case writing competition, march 2021, aima & aicte present case teaching & writing online workshop (with a focus on developing cases based on indian ethos) on 12, 18, 19 & 20 december 2020, customised case writing workshop for gail, aima & aicte present online workshop on case teaching & writing, june-july 2020, a report on aima (icrc) & aicte workshop on case teaching & writing, 13-14 december 2019, kolkata, aima (icrc) in collaboration with aicte presents case teaching & writing workshop, 3rd capability building workshop on case writing.

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Form a team of 3-5 members.

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• This is your opportunity to showcase your business acumen, present in front of leading business professionals, and win prestigious awards and other great prizes. 
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What people are saying...

The University of Hong Kong, Hong Kong 2014 winner

If done properly, solving a case at the competition level is quite similar to how I solve problems in my current job [Google]. We start with hypothesis, then structure the problem, and finally support our solution with facts and data. It is definitely a skill that the competition helped me develop.

Alex Churchill

The University of Auckland, New Zealand 2015 winner

I thank the business case competition for connecting me with the opportunity to work in HSBC Hong Kong. It certainly opened doors for me to learn, network and build a career.

Shrey Gupta

Shri Ram College of Commerce, India 2010 participant

The case competition gave us a new perspective on how differently students from other countries approach the same business problems. Even more valuable was the realization of how cultural differences and nuances may have impact on a business leader’s ability to successfully solve a business problem.

Sacarissa Salim

Prasetiya Mulya University, Indonesia 2016 participant

This is one of the most exciting and challenging case competitions there is. The challenges were thrilling and the international friendship formed was heart-warming.

Stefen Joshua D. Rasay

University of Hawaii, USA 2016 participant

It has been an amazing experience competing in the world’s largest undergraduate business case competition. I am so proud of my team as well as my newfound friends. Thank you to the organizers; HSBC, HKU and ACRC. It has truly been an adventure.

Mohammed Shahriar Sharif

University of Dhaka, Bangladesh 2016 participant

The competition was rigorous and pushed us to step out of our comfort zone and think outside of the box, which was thoroughly enjoyable. But the best part, I feel, was the congeniality in the air – everyone was so supportive and friendly. Thank you to the organizers for such a professionally-executed event.

P&G CEO Challenge India 2021-2022

Instructions

Welcome to the P&G CEO Challenge 2021-2022. The P&G CEO Challenge is a one-of-its-kind Case Study Challenge that is designed to test your problem-solving skills while dealing with critical business situations. The CEO Challenge cases are designed to give you a flavour of the everyday business decisions you will get to take as the Leader of a Global Brand like Pantene, Oral-B, Ariel, Gillette etc.

This year, you will explore the fabulous history of Oral Care and learn about the various innovations in this category!

Basic Guidelines

Your team must have 3 members. Teams that are smaller or larger will not be considered.

Please be prepared to provide your email address while registering. We encourage diversity in all its forms for successful teams.

Eligibility

All eligible students will receive communication from your respective Placement Committees via E-Mail.

We at P&G hold strong to our Purpose, Values, and Principles. Among those values are integrity and trust. We expect all participants to uphold the highest standards of integrity and trustworthiness as they prepare themselves and compete in all portions of the competition.

If there is ever any situation where a violation of these values occurs by even a single member of the team, or if a violation of these values seems to have happened, P&G reserves the right to eliminate the entire team from the competition without any question.

Case Challenge

The Online Case Study this year has been designed around a real-time Problem Statement based on the P&G brand Oral-B, and will test your skills across Marketing, Sales, Finance, Consumer Market Knowledge and Operations.

The Case Study consists of 16 Multiple Choice Questions which will have to be attempted by the team within 60 minutes.

All information provided in the case study is used for test purposes only and may not be an accurate representation of reality. The facts, data, opinions, characters, company names, etc. were created for the use of this case study only. Any resemblance to actual persons or companies is coincidental.

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SIDDHARTH BHATTBATT

Home » Blog » 10 Landmark Competition Law Case Laws | 2022 | Expert Analysis and Explanations

10 Landmark Competition Law Case Laws | 2022 | Expert Analysis and Explanations

• Blog | Top Rulings 2022 | Competition Law |
• 22 Min Read
• Last Updated on 6 January, 2023

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Get the inside scoop on the top 10 rulings on Competition Laws that everyone is talking about! Our team of experts at Taxmann has compiled a list of landmark rulings from 2022 that are trending among the stakeholders. The judgments are selected on the basis of their relevance to the practising professionals, and settlement of a challenging position of law.  The Gist of these cases is presented hereunder:

1. CCI has jurisdiction over anti-competitive aspects of lottery business though lottery may be res extra commercium: SC

Case Details: Competition Commission of India v. State of Mizoram Citation: [2022] 134 taxmann.com 199 (SC)

Judiciary and Counsel Details

• Sanjay Kishan Kaul & M.M. Sundresh , JJ.
• Rajshekhar Rao , Sr. Adv.,  Arjun Krishnan , AOR,  Ms Khushboo Mittal ,  Sumit Srivastava , Advs.,  Brijender Chahar , Sr. Adv.,  Rajesh Kumar , AOR,  Varun Mudgil ,  R.K. Srivastava ,  Dr Pratyush Nandan ,  Arjun Garg ,  Aakash Nandolia , Adv.,  Sagun Srivastava , Advs.,  Kedar Nath Tripathy , AOR,  Siddhesh Kotwal ,  Ms Ana Upadhyay ,  Ms Manya Hasija ,  Ms Pragya Barsaiyan ,  Akash Singh , Advs.,  Nirnimesh Dube , AOR,  Nikhilesh Krishnan ,  Pranav Malhotra , Advs. & Shantanu Kumar , AOR  for the Appearing parties.

Though lotteries, being akin to gambling activities, comes under purview of doctrine of res extra commercium, that will not takeaway aspect of something which is anti-competition in context of business related to lotteries and thus, CCI has jurisdiction over anti-competitive aspects of lottery business

Facts of the Case

The State of Mizoram had issued an Expression of Interest (EoI) inviting bids for the appointment of lottery distributors and selling agents for State lotteries regulated by the Mizoram Lotteries (Regulation) Rules, 2011 framed under the Lotteries (Regulation) Act, 1998.

The EoI was for appointment of lottery distributors/selling agents to organise, promote, conduct, and market the Mizoram State Lottery through both conventional paper type and online system. The EoI specified that the minimum rate fixed by the Government of India is Rs.5 lakh per draw for Bumper and Rs. 10,000 per draw for others – bids less than these rates would be summarily rejected. In pursuance of the EoI, five bids were received of which four which quoted identical amount of Rs. 10,000, were selected. The State had also asked the successful bidders to furnish a security and deposit amount

The Respondent No. 4 made a complaint to the CCI under Sections 3 & 4 read with Section 19(1)(a) of the Competition Act alleging that the State of Mizoram abused its dominant position as administrator of State lotteries, by requiring distributors to furnish exorbitant sums of money towards security, advance payment, and prize pool even before the lotteries were held.

Respondent No. 4 alleged that the bidders had cartelised and entered into an agreement that had an appreciable adverse effect on competition in the lottery business in Mizoram. There was bid-rigging and a collusive bidding process which violated Section 3(1) read with Section 3(3) of the Competition Act, and also caused grave financial loss to the State of Mizoram.

The CCI’s Director General (DG) found prima facie evidence on cartelisation and big rigging against the bidder companies, but the case against State was dropped by the DG.

The State of Mizoram moved to the High Court by filing a writ petition challenging the adverse remarks made against it by the CCI. The High Court by an interim order halted the CCI final orders. The High Court opined, was applicable to legitimate trade and goods, and was promulgated to ensure competition in markets that are res commercium.

Thus, lottery activity being in the nature of res extra commercium could not be covered by the Competition Act and consequently the CCI did not have jurisdiction to entertain the complaint of respondent no. 4, the High Court ruled. The CCI moved to the Supreme Court in appeal against the order

Supreme Court Held

The Supreme Court observed that though lotteries are state-regulated, the CCI has jurisdiction over the anti-competitive aspects of lottery business like bid-rigging in tendering process for appointment of selling agents and distributors. The CCI can order a probe into any perceived bid rigging in appointment of selling agents & distributors of lotteries.

Lotteries may be a regulated commodity and may even be res extra commercium. That would not take away the aspect of something which is anti-competition in the context of the business related to lotteries.

“We must take note of the expansive definition of ‘Service’ under Section 2(u) of the Competition Act. It means “service of any description”, which is to be made available to potential users.”

The purchaser of a lottery ticket is a potential user and a service is being made available by the selling agents in the context of the Competition Act. Suffice for us to say the inclusive mentioning does not inhibit the larger expansive definition.

The lottery business can continue to be regulated by the Regulation Act. However, if in the tendering process there is an element of anti-competition which would require investigation by the CCI, that cannot be prevented under the pretext of the lottery business being res extra commercium (thing beyond trade/commerce), more so when the State Government decides to deal in lotteries.

2. CCI slaps penalty of Rs. 936.44 Cr. on Google for abuse of dominance in market for licensable OS for smartphones

Case Details: XYZ (Confidential) v . Alphabet Inc. Citation:  [2022] 145 taxmann.com 43 (CCI)

• Ashok Kumar Gupta , Chairperson, Ms Sangeeta Verma & Bhagwant Singh Bishnoi , Member
• Sajan Poovayya ,  Jayant Mehta , Sr. Advs.  Karan Chandhiok ,  Ms Deeksha Manchanda ,  Ms Raksha Aggarwal ,  Ms Avaantika Kakkar ,  Kaustav Kundu ,  Ms Ruchi Verma ,  Tarun Donadi ,  Ms Auraellia Wang ,  Thomas Bohnett ,  Ms Smita Ann Andrews ,  Ms Sonam Mathur ,  Ms Dinoo Muthappa ,  Abir Roy ,  Dhruv Dikshit ,  Mark Buse ,  Vivek Pandey , Advs. & Tom Thomas  for the Appellant.

CCI  imposes penalty of Rs. 936.44 Cr. on Google for abuse of dominance in market for licensable OS for smartphones & in market for app store for Android

The CCI found that Google had abused its dominant position in contravention of several provisions of the Competition Act, 2002 as under –

• Google was found to be in violation of the provisions of Section 4(2)(a)(i) of the Act by making access to the Play Store, for app developers, dependent on mandatory usage of the Google Play Billing System (GPBS) for paid apps and in-app purchases which constitute an imposition of an unfair condition on app developers.
• Google was found to be in violation of Section 4(2)(a)(i) and 4(2)(a)(ii) of the Act by following discriminatory practices by not using GPBS for its own applications such as YouTube. This also amounts to an imposition of discriminatory conditions and pricing on other apps that are required to use the system.
• Google was found to be in violation of Section 4(2)(b)(ii) of the Act  due to the mandatory imposition of the Google Play Billing System, which disrupts innovation incentives and limits the ability of payment processors and app developers to innovate and undertake technical development in the market for in-app payment processing services.
• The mandatory imposition of GPBS by Google, has resulted in the denial of market access for payment aggregators and app developers, in violation of Section 4(2)(c) of the Act.
• The practices followed by Google resulted in leveraging its dominance in the market for licensable mobile operating systems and app stores for Android to protect its position in the downstream markets, in violation of Section 4(2)(e) of the Act.
• Google’s use of different methodologies to integrate its own UPI app with the Play Store compared to rival UPI apps resulted in the violation of Sections 4(2)(a)(ii), 4(2)(c) and 4(2)(e) of the Act.

The CCI observed that the prohibitions laid down in section 4 of the Competition Act are straightforward and any abuse of dominant position in terms of the imposition of unfair conditions, denial of market access, leveraging, imposition of supplementary obligations etc. is prohibited.

The CCI held that Google, after imposing unfair conditions as well as engaging in other conducts violating Section 4 of the Act, cannot take a plea that it lacked anti-competitive intent. The dominant undertakings are expected to comply with the provisions of the Act. Thus, the plea raised by Google was devoid of any merit and the same was rejected.

Further, the CCI imposed a penalty of Rs. 936.44 crores upon Google for violating Section 4 of the Act and directed Google to deposit the penalty amount within 60 days of the receipt of this order.

Also, the CCI directed Google to cease and desist from indulging in anti-competitive practices that have been found to be in contravention of Section 4 of the Act.

3. CCI orders probe against Apple for forcing ‘app developers’ to use its in-app payment solution

Case Details: Together We Fight Society v . Apple Inc. Citation:  [2022] 135 taxmann.com 194 (CCI)

• Ashok Kumar Gupta , Chairperson, Ms Sangeeta Verma & Bhagwant Singh Bishnoi , Member  

Apple  requires app developers, who wish to sell digital in-app content to their consumers, to use  Apple’s  in-app payment solution and thus, restricts choice available to app developers to select a payment processing system of their choice especially considering when  Apple  charges a commission of 30 per cent, though other payment processing solutions charge significantly lower fee for processing payments, these restrictions imposed by  Apple  forecloses market for app stores for iOS for potential app distributors in violation of section 4(2)(c)

In the instant case, the informant (an NGO called ‘Together We Fight Society’) alleged that Apple uses a barrage of anti-competitive restraints and abuse of dominant practices in markets for distribution of applications (‘apps’) to users of smartphones, tablets and processing of consumers’ payments for digital content used within iOS mobile apps (‘in-app content’).

The Informant averred that Apple imposes unreasonable and unlawful restraints on app developers from reaching users of its mobile devices (e.g., iPhone and iPad) unless they go through the ‘App Store’ which was stated to be controlled by Apple.

Further, Apple requires app developers who wish to sell digital in-app content to their consumers to use Apple’s in-app payment solution i.e. In-App Purchase (IAP) which carries a 30 per cent commission which is 10 times higher than as compared to open market rates.

The informant alleged that such restrictive practice and charge of exorbitant price amounts to abuse of dominant position under section 4 of the Act.

The Informant further asserted that Apple enjoys a dominant position in the market for non-licensable mobile OS for smart mobile devices as well as in the relevant market for app store for Apple smart mobile OS in India.

Apple’s App Store was the only approved App store for iOS devices. App developers have no other alternative except Apple’s App Store through which they could reach users of iOS. Thus, Apple was stated to have a monopoly in the iOS app distribution market.

The informant had alleged that Apple prevents iOS users from downloading app stores or apps directly from websites; pre-installs its own App Store on every iOS device it sells; disables iOS users’ ability to remove the App Store from their devices; and conditions all app developers’ access to iOS on the developers’ agreement to distribute their apps solely through the App Store and not to distribute third-party app stores.

The Competition Commission of India observed that in a relevant market i.e., market for app stores for iOS in India, Apple’s App Store is only means for developers to distribute their apps to consumers using Apple’s smart mobile devices running on Apple’s smart mobile operating system iOS, Apple holds a monopoly position in relevant market.

Then Apple requires app developers, who wish to sell digital in-app content to their consumers to use Apple’s in-app payment solution i.e., In-App Purchase (‘IAP’), and thus, restrict choice available to app developers to select a payment processing system of their choice especially considering when Apple charges a commission of 30 per cent however, other payment processing solutions charge significantly lower fee for processing payments; Apple also prohibits app developers to include a button/link in their apps which take user to third party payment processing solution other than Apple’s IAP, these restrictions imposed by Apple forecloses market for app stores for iOS for potential app distributors in violation of section 4(2)(c).

The Commission prima facie viewed that Apple has violated the provisions of section 4(2)(a), 4(2)(b), 4(2)(c), 4(2)(d) and 4(2)(e) of the Act, and therefore, it warrants detailed investigation. Accordingly, CCI directed the Director-General to cause an investigation to be made into the matter under the provisions of section 26(1).

4. CCI dismisses complaints of abuse of dominance and tie-in sales arrangement against Zomato

Case Details: Rohit Arora v . Zomato (P.) Ltd. Citation:  [2022] 137 taxmann.com 68 (CCI)  

OP i.e. Zomato , and another online intermediary for food ordering and delivery i.e. Swiggy, were competing with each other in same segment on various parameters, prima facie  Zomato  did not appear to hold a dominant position and complaints of abuse of dominance and bundling/tying of food ordering services with food delivery services were to be dismissed

In the instant case in the matter of Mr Rohit Arora v. Zomato Private Limited (now Zomato Limited) [2022] 137 taxmann.com 68 (CCI) , an information was filed by an Informant under Section 19(1)(a) of the Competition Act, 2002 (Act) against Zomato Private Limited (OP) alleging contravention of provisions of Sections 3(4) and 4 of the Act. The Informant is stated to be a consumer of Zomato for a long and has been ordering regularly from its platform since 2018.

The Informant alleged that Zomato abused its dominant position by raising food delivery charges and by charging unfair, discriminatory, and exorbitant delivery charges from its consumers. It was further alleged that Zomato vertically restrained restaurants from delivering food themselves and is restricting food delivery from unfavoured restaurants by not assigning delivery executives.

In order to support the complaint, the Informant mentioned three incidents:

First Incident:  Zomato had canceled the order stating it could not deliver the order, as the customer was unavailable to collect the food at the mentioned address and your phone was unreachable. Since the restaurant had prepared your order and denied to refund the amount for this order

The Informant later checked the terms of service on the OP’s app and found that as per Term XIII, any cancellation will be treated as an authorization breach for which Zomato is entitled to levy liquidated damages which it may determine at its discretion. The imposition of such an arbitrary cancellation policy was alleged to be abusive conduct on the part of the OP.

Second Incident: The second incident was related to spillage of food, Zomato and replied that Zomato Valet has delivered perfect orders in the last week and he is rated 4.9 out of 5 stars. We’ll treat this mistake as an exception from his end and share feedback with him. According to the Informant, this amounted to an abuse of dominant position by Zomato.

Third Incident:  This incident was related to the non-refund of money on the cancellation of order. Zomato refunded only 50% of the order amount citing that the restaurant had begun preparing the food ordered. The Informant compared the cancellation policy of Zomato with other platforms such as Swiggy, Talabat.com, Deliveroo, Food Panda, etc. to demonstrate that the cancellation policy of the former is abusive.

Zomato’s reply

In its reply, Zomato, at the outset, as regards the first incident, stated that, the Informant placed an order through Zomato, then directly contacted the delivery partner asking him to contact him on his landline number and not on his registered mobile number when delivering the order. When such instructions are communicated through Zomato, its customer service executives ensure that such instructions reach the delivery partner. But in the present circumstances, when the instructions were directly passed on to the delivery partner, it would have been unfair for Zomato to provide the Informant a full refund since the delivery partner had spent time, energy, and fuel to pick up and transport the order.

With regard to the second incident, Zomato had stated that its customer support executive asked the Informant to select the item that was spilled. However, the Informant did not proceed with the complaint and did not provide a photo of the spill which prima facie shows that the Informant was just interested in getting a quick refund, and when he realised that this will not happen, he did not proceed with the complaint and is now twisting the facts by stating that Zomato did not ask him to provide photographic evidence of the spill. As per Zomato, had it been a genuine case, the Informant should have raised the issue with the customer support team or contacted them through email, attaching photographic evidence of the spillage.

As regards the third incident, Zomato had refuted the Informant’s claim that he cancelled the order dated 30.10.2020 ‘within 30—40 seconds’. As per Zomato, the Informant had placed the order at 11.09 A.M. and had reached out for cancellation at 11.11 A.M., which was two minutes after placing the order. Even then, contrary to the Informant’s allegation, he was provided a full refund for the order, a fact which the Informant has wilfully and fraudulently failed to disclose.

CCI ruled that with respect to the three personal incidents of abuse alleged by the Informant, the Zomato sought to negate the same with evidence on record, which was not refuted by the Informant substantively, and thus, the Commission found no instance of abuse has been made out against the Zomato

The Commission observed that the Informant had delineated two separate relevant markets as online food ordering services provided by food aggregator apps in India and food delivery services in India, which Zomato had disputed. Based on the facts and circumstances of the case, the Commission believed that there exists no prima facie case of contravention of the provisions of the Act against the OP, and the Information filed is directed to be closed forthwith under Section 26(2) of the Act.  

5. No violation of Competition Act if Govt. dept. insists their suppliers to get accreditation from NABL only

Case Details: Dushyant v. National Accreditation Board for Testing and Calibration Laboratories (NABL) Citation:  [2022] 135 taxmann.com 349 (CCI)

In a tender floated by OPs for supply of products/services, OPs mandated suppliers to obtain testing or accreditation services from NABL  or labs accredited by  NABL  based on their policies/guidelines/rules of procurement/some enactments governing their functioning, there was no violation of provisions of sections 3 and 4 by OPs

In the instant case, in the matter of Dushyant v. National Accreditation Board for Testing and Calibration Laboratories (NABL) [2022] 135 taxmann.com 349 (CCI), Mr Dushyant (“Informant”) filed an application under Section 19(1)(a) of the Competition Act, 2002 (Act) alleging contravention of the provisions of Sections 3 and 4 of the Act by the National Accreditation Board for Testing and Calibration Laboratories (“NABL”) and other Department of Government/Government-affiliated bodies or Public Sector Undertakings-Opposite Parties (OPs).

The Informant alleged that NABL entered into Exclusive Supply Agreements (ESA) with the other OPs where no other accreditation service other than that of NABL was allowed. The suggested bidders/suppliers had to obtain accreditation services from NABL and its accredited laboratories only. The Informant contended that when there were other accreditation agencies existing as on date in India, it violated the provisions of section 3 (4) of the Act.

The Informant further submitted that it led to the monopolisation of power in the hands of NABL and caused an appreciable adverse effect on competition, leading to the denial of market access. The Informant contended that this violates Sections 4(2)(a) and 4(2)(c) of the Act.

The CCI held that the Informant failed to provide any evidence about NABL having an agreement/arrangement with OPs in relation to some exclusive arrangement in favour of NABL. Thus, the CCI, prima facie, does not find a contravention of Section 3(4) of the Act by any OPs.

As far as the question of violation of section 4 of the Act was concerned, CCI held that the Informant failed to provide any data/information to support his claim regarding the market share or dominance of each of the OPs.

The OPs seeking NABL’s accreditation (based on their policies/ guidelines/ rules of procurement/some enactments governing their functioning), there was nothing to suggest that NABL had any role in framing the same.

Further, OPs are free to stipulate standards for procurement, and the same cannot be held to be out-rightly anti-competitive. There was no hint to suggest that procurers other than OPs are also imposing similar conditions as the present OPs. Therefore the question of foreclosure of the market for other accreditation agencies does not arise.

The CCI ordered that there was no prima facie case of contravention of any of the provisions of Section 3 and/or 4 of the Act was made out against the OPs for causing an investigation into the matter. Therefore, the matter was ordered to be closed forthwith.

6. CCI imposes a monetary penalty of Rs. 1,337.76 crores on Google for anti-competitive practices

The Competition Commission of India (Commission) has imposed a penalty of Rs. 1,337.76 crores on Google for abusing its dominant position in multiple markets in the Android Mobile device ecosystem, apart from issuing cease and desist orders. The Commission also directed Google to modify its conduct within a defined timeline.

Based on its assessment, the Commission found Google to be dominant in all the below-mentioned relevant markets:

(a) Licensable OS for smart mobile devices in India;

(b) App store for Android smart mobile OS in India;

(c) General web search services in India;

(d) Non-OS specific mobile web browsers in India;

(e) Online video hosting platform in India.

Further, Google also secured a significant competitive edge over its competitors in relation to its other revenue-earning app, i.e. YouTube on Android devices. The competitors of these services could never avail of the same level of market access that Google secured and embedded for itself through a Mobile Application Distribution Agreement (MADA). Network effects, coupled with status quo bias, create significant entry barriers for competitors of Google to enter or operate in the concerned markets.

Further, the Revenue Sharing Agreements (RSAs) helped Google to secure exclusivity for its search services to the total exclusion of competitors. The combined results of these agreements guaranteed continuous access to search queries of mobile users, which helped not only in protecting the advertisement revenue but also to reap the network effects through continuous improvement of services, to the exclusion of competitors. With these agreements in place, the competitors never stood a chance to compete effectively with Google. Ultimately, these agreements resulted in foreclosing the market for them and eliminating choice for users.

CCI Observations

The Commission opined that the markets should be allowed to compete on merits, and the onus is on the dominant players, i.e. Google, that its conduct does not influence this competition on merits. By virtue of the agreements discussed above, Google ensured that users continued to use its search services on mobile devices, which facilitated uninterrupted growth of advertisement revenue for Google. Further, it also helped Google to further invest and improve its services to the exclusion of others. Thus, the underlying objective of Google in imposing various restrictions via MADA and RSAs was to protect and strengthen its dominant position in general search services.

CCI’s Decision

Accordingly, in terms of the provisions of Section 27 of the Act, the Commission imposed a monetary penalty of Rs. 1,337.76 crores and issued cease and desist orders against Google from indulging in anti-competitive practices that have been found to be in contravention of provisions of Section 4 of the Act.

One important part of the CCI order is that Licensing of Play Store (including Google

Play Services) to OEMs shall not be linked with the requirement of pre-installing Google search services, Chrome browser, YouTube, Google Maps, Gmail or any other application of Google.  The CCI wants Google to stop the mandatory pre-installation of the entire Google Mobile Suite on smartphones under its Mobile Application Distribution Agreement (MADA) that it signs with Original Equipment Manufacturers (OEMs). The CCI noted in the press release that this placement is unfair to “device manufacturers” and anti-competitive in nature. Further, it cannot restrict users from uninstalling its apps and choosing other search engine options.

Read the Full Press Release

7. Bar council of India couldn’t be said to be an enterprise, a review petition filed before Supreme Court dismissed

Case Details: Thupili Raveendra Babu v. Competition Commission of India Citation: [2022] 142 taxmann.com 549 (SC)

Supreme Court dismissed review petition filed against it ruling that Bar Council of India is a statutory body established under section 4 of Advocates Act, 1961, which is exclusive rule making authority to set standards of legal education and, thus, it could not be said to be an ‘enterprise’ within meaning of section 2(h)

Facts of the Case  

In the instant case, the petitioner was an executive engineer in the Central Public Works Department (CPWD), Ministry of Urban Development, Government of India. He planned to take voluntary retirement to pursue a legal education.

According to the petitioner, the Bar Council of India (BCI) regulates legal practice and education in India. It enjoys the dominant position in controlling legal education and practice in India.

The petitioner stated that pursuant to Clause 28 of Schedule III, Rule 11 to Part IV – Rules of Legal Education, 2008, a part of BCI Rules enacted under the Advocates Act, 1961 according to which the candidates belonging to the general category who have attained the age of more than 30 years, was barred from pursuing a legal education.

The BCI had allegedly imposed maximum age restrictions, which act as an indirect barrier for the new entrants. The impugned clause 28 had been incorporated by the BCI in contravention of Section 4 of the Competition Act, 2002 by ‘misusing its dominant position’. Further, the BCI had also indulged in a colourable exercise of power.

Therefore, the petitioner had prayed before the Commission to declare the impugned Clause 28 as illegal and void ab initio and impose the maximum penalty on the BCI for violation of Section 4 and indulging in a colourable exercise of power. Further, the petitioner also prayed for interim directions under Section 33 for suspending the impugned clause 28.

The CCI opined that there was no prima facie case under Section 4 and directed the information filed to be closed immediately under Section 26(2) of the Act. Therefore, the aggrieved petitioner preferred an appeal before the NCLAT.

The NCLAT held that the Bar Council of India is a Statutory Body and has its primordial role in performing its duties. Hence, the Bar Council of India is not an ‘enterprise’ having any economic and commercial activity.

Further, the NCLAT held that the BCI is concerned with the standards of the legal profession and equipping those who seek entry into such profession with the relevant knowledge and skills.

The Supreme Court, by the impugned order, upheld the order passed by the NCLAT. Then, the petitioner, by the instant petition, sought a review of the impugned order.

The Supreme Court held that the Bar Council of India is a statutory body established under Section 4 of the Advocates Act. It is the exclusive rule-making authority to set standards of legal education. Thus, it couldn’t be said to be an ‘enterprise’ within the meaning of Section 2(h) of the Competition Act, 2002.

The Supreme Court further held that the impugned order didn’t suffer from any apparent error warranting its reconsideration. Accordingly, the instant review petition was to be dismissed.  

8. CCI orders investigation into allegations of abuse of dominance by Google in news aggregation services

Case Details: Digital News Publishers Association v . Alphabet Inc. Citation:  [2022] 134 taxmann.com 103 (CCI)

• Ashok Kumar Gupta , Chairperson, Ms Sangeeta Verma & Bhagwant Singh Bishnoi , JJ

Google was an indispensable trading partner for news  website  publishers  and Google had unilaterally decided not to pay  digitalnewspublishers  for snippets used by them in search engine, it also forced  publishers  to build mirror-image websites using Accelerated Mobile Pages (AMP) format with Google caching all articles and serving content directly to mobile users, such conduct of Google required a detailed assessment, and thus, DG was directed to cause an investigation into matter under provisions of section 26(1)

In the instant case in the matter of Digital News Publishers Association v. Alphabet Inc – [2022] 134 taxmann.com 103 (CCI) , the informant (Digital News Publishers Association), a Section 8 Company formulated to promote, aid, help, encourage, develop, protect and secure the interest of digital news publishers filed a complaint under section 19(1)(a) of the Competition Act, 2002 against Alphabet Inc., Google LLC, Google India Private Limited, and Google Ireland Limited (collectively referred to as ‘Google’) alleging violation of Section 4 of the Act.

The Informant claimed that the majority of the traffic on news websites comes from online search engines (i.e. more than 50%), wherein Google is claimed to be the most dominant search engine. The informant argued that Google imposed direct/indirect unfair conditions on the members of the Informant while allowing website links of the members of the Informant on their search engine results.

The informant alleged that Google abused its dominant position to impose unfair and arbitrary conditions on the members of the Informant u/s Section 4(2)(a)(i), as the members of the Informant were not informed of or given any data pertaining to the amount of revenue earned by the Google by providing advertisements on the websites/links of the members of the Informant. Google only give a small chunk of revenue generated to the members of the Informant in an arbitrary manner. The publishers of the news only got a smaller chunk of the revenue generated.

The informant also alleged that unfair acts of Google are detrimental and prejudicial to the interests of the consumers as well as the journalism industry as it de-motivates the entire journalism industry, as they put all hard work into publishing news and get only a smaller chunk of revenue.

The Informant further alleged that Google does not produce any news of their own; however, they have steadily grown their influence in the news space by effectively using their dominance in the relevant markets.

It had been contended that Google not only had a monopolistic position in search in India, it also had a very strong position in advertising intermediation and controls the major share at each level. The informant alleged that Google abused its dominance in every way. The members of the Informant have no other option but to accept the terms, as they are, with no bargaining power whatsoever.

The informant prayed the Commission to pass an order under section 26(1) of the Act to inquire into the conduct of Google for the violation of Section-4 of the Act.

The Commission noted that Google’s market share ranged from 98% to 99% in the mobile search engine market during the period April 2019 to July 2021. Apart from market share data, the Commission had also taken note of the detailed submissions of the Informant on other factors given under Section 19(4) of the Act to assert the dominance of Google in the relevant markets.

Based on the above, the Commission, prima facie viewed that no doubt Google has the dominance in the relevant market and Google had violated the provisions of Section 4(2)(a) of the Act, which merits investigation. The Commission observed that an investigation by the DG would be able to examine the issues comprehensively by allowing all concerned to present their case. Accordingly, directed the DG to cause an investigation into the matter under the provisions of Section 26(1) of the Act.

9. HCs can’t interfere with CCI’s probe unless there is an abuse of process and it appears a mala fide investigation

Case Details: GMR Hyderabad lnternational Airport Ltd. v . Competition Commission of lndia Citation:  [2022] 144 taxmann.com 186 (Telangana)

• K. Lakshman , J.
• S. Niranjan Reddy & Ms Rubaina S. Khatoon for the Petitioner. 
• K. Vivek Reddy ,  Ms Neha Pandey ,  D. Prakash Reddy &  P. Sriram  for the Respondent.

CCI order directing probe against  GMR  for alleged abuse of market power, on a complaint filed by informant an aircraft Maintenance, Repair and Overhaul (MRO) service provider Air Works was well reasoned, hence could not have been interfered with

In the instant case in the matter of GMR Hyderabad lnternational Airport Ltd. v. Competition Commission of lndia – [2022] 144 taxmann.com 186 (HC-Telangana),  a question was raised before the High Court as to whether the Court can interfere in CCI proceedings and investigations when there appears to be an abuse of law?

High Court Held

The High Court observed that an order passed u/s 26(1) of the Competition Act, 2002, directing investigation by the Director General is an administrative order passed only to determine whether allegations made by informant u/s 19(1), about possible violations of competition law are true.

It was further observed that once information is received u/s 19(1), CCI, based on material produced by the informant has to form a prima facie opinion regarding possible competition law violations. The High Court held that while forming a prima facie opinion, CCI has to only determine if allegations along with material produced are taken to be true, will that result in breach of competition law.

The High Court held that scope of interference of High Courts under Article 226 of the Constitution of India, in an order passed directing investigation under section 26(1) is extremely limited. The CCI and authorities under Act, 2002 were well equipped to conduct the investigation and possess expertise in said field.

In view of the above, it was held that the High Courts could not interfere with such investigation unless there is an abuse of process and prima-facie it appears that the investigation was marred by mala fides.

It is only after the investigation/inquiry is completed and parties are given an opportunity of hearing that the CCI can decide whether the dispute is strictly commercial and raises no competition law concerns.

10. No abuse of dominance by Asian Paints; allegations of enforcing exclusive supply agreement couldn’t be substantiated: CCI

Case Details: JSW Paints (P.) Ltd.  v . Asian Paints Ltd. Citation:  [2022] 142 taxmann.com 210 (CCI)

Informant filed information against manufacturer of decorative and industrial paints , i.e. OP that it had acted in contravention of provisions of sections 3 and 4 by enforcing an exclusive supply agreement and restraining  paint  dealers to not to deal with informant’s  paint , however, said allegations could not be substantiated with concrete evidence, no case of contravention of provisions of sections 3 and 4 was made out

In the instant case in the matter of JSW Paints (P.) Ltd. v. Asian Paints Ltd. – [2022] 142 taxmann.com 210 (CCI) , the information was filed by JSW Paints (P.) Ltd (the “Informant) u/s 19(1)(a) against Asian Paints Limited alleging the contravention of sections 3(4) and 4 of the Competition Act, 2002.

JSW Paints alleged that, immediately after the launch of its decorative paints, Asian Paints targeted dealers/distributors/retailers partnering with JSW Paints. It directed them to stop dealing with JSW Paints and threatened them to stop supplies to these dealers.

Further, it also asked dealers to remove display of JSW Paints products from their retail shelves and threatened of not to allow them discretionary discounts, among others.

Further, Asian Paints was alleged to hinder the entry of JSW Paints by virtue of its dominance in the market for the manufacture and sale of decorative paints by the organised sector in India, in contravention of provisions of Section 4(2)(c) of the Act. Thus, the conduct of Asian Paints was aimed at preventing JSW Paints from establishing its presence in the said market

The CCI noted that the conduct of Asian Paints was a case of enforcing an exclusive supply agreement and refusal to deal as provided in Section 3(4) of the Act. Thus, the said conduct caused an appreciable adverse effect on competition by creating barriers to entry, driving existing competitors out of the market and foreclosure of competition by hindering the entry of JSW Paints into the market.

The CCI observed that the Asian Paints prima facie appeared to enjoy a dominant position in the relevant market for “manufacture and sale of decorative paints by the organised sector in India”.

Further, with respect to the alleged contravention of Section 3(4) of the Act, the CCI observed that the restraints imposed by Asian Paints appeared to be in the nature of an exclusive supply agreement and refusal to deal. Accordingly, the CCI directed the DG to cause an investigation to be made into the matter under the provisions of Section 26(1) of the Act.

The CCI, on the basis of DG findings, held that there has to be evidence that, on the balance of probabilities, would point towards a strong entrenched player using tactics to oust a smaller player or even a new entrant to the market (regardless of its size or inherent advantages) by either incentivizing or coercing downstream players to boycott or not deal with the new players.

“In the present case, the balance was not tilted towards JSW Paints. Asian Paints was able to demonstrate that some of its conduct or practices adopted qua the dealers were in furtherance of its terms of doing business with such dealers and not to keep JSW Paints away from the market. “

In view of the above, the allegations of enforcing an exclusive supply agreement and refusal to deal against the Asian Paints were to be dismissed.

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