social media phd thesis pdf

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Understanding Social Media: Misinformation, Attention, and Digital Advertising

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PhD thesis: Social media and everyday language use among Copenhagen youth

This study concerns the role of social media in young peoples’ everyday lives and it addresses how social media can be approached from a sociolinguistic and ethnographic perspective. My research is driven by an interest in how the complexity and mobility of linguistic and social resources across online and offline contexts make sense to the adolescents I study. Therefore, I approach my data with emphasis on a participant perspective. This means that I focus on how social and linguistic categories are made relevant though linguistic acts in the situated interaction among the adolescents. But I also relate my analysis to more macro discursive understandings of Danish society and the globalized Internet. A recurrent theme in the dissertation is how to approach the study of social media in contemporary society. Methodologically and analytically I argue throughout the dissertation that it is fruitful to approach social media as connected to other aspects of peoples’ everyday lives. This approach entails a combination of online and offline methods for data collection. As a part of a collaborative project I have carried out ethnographic fieldwork among a group of adolescents at a Copenhagen grade school and during their leisure time activities over a period of three years. At the same time I carried out online ethnography by following the adolescents’ activities on Facebook. My project was initiated in 2009 when the participants in our study attended 7th grade and ended when they left school in 2011 (a period of time equivalent to secondary school). Since then I continued to meet with some of the adolescents and in addition I followed all of the adolescents on Facebook. In 2010 most of the young people in our study had a Facebook profile and they regularly engaged with each other through this social network site. Seeing that I created a Facebook profile on behalf of the project and advertised our new profile among the adolescents and soon we began to receive friend requests on Facebook. The dissertation consists of 5 articles. The articles are framed by an introduction and a final section containing the perspectives of my study. In the dissertation I examine what role social media play in young peoples’ everyday lives by pursuing the topics of social media and sociolinguistic normativity and social media, semiotic resources and popular culture. Regarding the first thematic direction I find that social network sites are not free or unregulated orthographic spaces as depicted in public discourses on youth and social media, that linguistic and social normativity is polycentrically organized and that spoken and written discourse should not be separated in accounts of enregisterment in contemporary societies. Regarding the topic of social media, semiotic resources and popular culture I conclude that popular cultural flows (such as rap music and conspiracy phenomena) are a part of globalization and that adolescents’ appropriation of such flows though social media are not limited to social media practices. This points towards the understanding that young peoples’ engagement with popular culture on social media cannot be fully understood unless we also follow the trajectories of the flows in other everyday practices as well. I also conclude that the examination of popular culture further provides a window onto investigating broader social and linguistic practices and offers a basis for studying new layers of cultural diversity in so-called superdiverse societies. The overall methodological contribution of the dissertation is that the study of social and linguistic practice in social media environments must be investigated as connected to other aspects of peoples’ everyday lives and as an inseparable part of young people’s sociolinguistic reality.

Related Papers

Andreas Stæhr

In this article I consider metalinguistic reflections on language use as well as interactional practices on Facebook involving features and values corresponding to the enregistered speech styles of “street language” and “integrated language”. By studying these speech styles I investigate how adolescents align with different norms of language use on Facebook. The point of departure for my discussion is the public debate on digital communication technologies and spelling skills. In the debate social media is often claimed to be responsible for the younger generations’ alleged poor spelling skills and linguistic decay. In the analysis I find that the young people orient towards different norms of language use in their interactions on Facebook – that is, both peer group norms and standard orthography. Moreover, this article portrays young peoples’ linguistic practices in social media environments as polycentric. Keywords: Social media, normativity, adolescents, orthography and other standards

IMPACT OF SOCIAL MEDIA ON YOUTH BY EUREKA PUBLICATIONS

Lateef Ahmad Mir

Social media is computer-based technology that allows people to communication and to share information, ideas, and other forms of expression. It is one of the biggest means of social interaction in the present time. People from all walks use various means of social media like Facebook, WhatsApp, Instagram, YouTube etc. Social media is having great application in daily use but still it is not without limitation. The growing trend of using social media in youth is touching the sky and the influence of using social media is leading them both directions-social development and destruction. Depending on the observation and semi structured interviews to collect data, the paper explains the impact of social media on youth in developing their language, in cultural exchange, building western thoughts, framing attitude gender inequality, religious faith, cyber crimes and others social evils / crimes like that of child labor, human trafficking etc.

The growing popularity of computer mediated communication (CMC), as shown in mushrooming digital technologies available for the public, has brought a unique challenge for researchers: new, emerging online practices are taken for granted so quickly that when they have been sufficiently incorporated into teaching and research, a sense of datedness is almost inevitable. As such, the merit of CMC research often hinges on whether a study can " capture the moment ", revealing the deeper social-cultural dynamics that will exist beyond digital infrastructure. In this regard, " Discourse and identity on Facebook " offers an insightful exploration into online identity construction and performance. It adds another welcoming volume to the widely-circulated Bloomsbury Discourse Series. The central focus of the volume is how Facebook, as a vibrant socio-cultural arena, mediates online identity manifestations. Based on a detailed longitudinal online ethnography of five Greek Facebook users, it convincingly demonstrates the diversity and complexity of online identity formation.

Okpala Obiageli

The Routledge Handbook of English Language and the Digital Humanities

Caroline Tagg

Social media is transforming the ways in which people interact, maintain relationships and get things done through language and other communicative resources. The English language-as a global online lingua franca-plays a key role alongside other languages in the way people manage these transformations. Research into English language and social media can therefore shed light on what it means to be human in twenty-first century networked societies. Much of this research falls into the traditional remit of digital humanities, with researchers drawing on digital visualisation tools and large databases of digital data, thus illustrating how digital tools can transform our understanding of an object of study. However, focusing on how English language use is itself transformed by social media, this chapter highlights the need for digital humanities to take into account not only how the digital shapes the humanities but also how the humanities might shape our understanding of the digital, as concepts and theories taken from the humanities are applied to texts and discourses that are 'born digital'.

Malene Charlotte Larsen

Anne Pitkänen-Huhta , Sirpa Leppänen , Arja Piirainen-Marsh

The aim of this paper is to shed light on the particularities of the linguistic, social and cultural action of young Finns in translocal new media spaces, and the ways in which they themselves make sense of and account for their actions. We present findings from 4 case studies, each of which illustrates aspects of translocality in young Finns’ new media uses. Theoretically and methodologically the case studies draw on sociolinguistics, discourse studies, and ethnography, making use of the concepts of language choice and linguistic and stylistic heteroglossia. Through the 4 cases in focus, the paper shows how young people’s linguistically and textually sophisticated new media uses are geared by and express translocal affective, social, and cultural alignments and affinities. doi:10.1111/j.1083-6101.2009.01482.x

SAMUEL. J T E M I T O P E OLUWATOBA

Kultura i Edukacja

Stanisław Juszczyk

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Home > USC Columbia > College of Information and Communications > Journalism & Mass Communications > Journalism & Mass Communications Theses and Dissertations

Journalism & Mass Communications Theses and Dissertations

Theses/dissertations from 2024 2024.

Beyond the Plastic Facade: Unveiling the Multifaceted Discourse and Impact of Barbie in Film , Sarah Johnson

Theses/Dissertations from 2023 2023

The Impact of Follower-Influencer Relationship Stages on Consumers’ Perceptions and Behavioral Intentions in the Context of Influencer Marketing , Khalid Obaid Alharbi

The Effect of Social Media (Instagram) Use Patterns on The Cultural and Athletic Identity of Black Female Collegiate Athletes’ Body Image Dissatisfaction , Shelbretta Kar’Anna Ball

Contextualizing Search: An Analysis of the Impacts of Construal Level Theory, Mood, and Product Type on Search Engine Activity , Jackson Everitt Carter

Words Evaporate, the Images Remain: Testing Visual Warnings in the Context of Intentions to Vape Among U.S. Adults as an Expansion of the Theory of Planned Behavior (TPB) , Carl Arland Ciccarelli

Risk Propensity in Journalists: An Analysis of Journalists’ Personality Traits and How They Direct Behavior in the Field , Ellen Katherine Dunn

Online Information-Seeking and Cancer Screening Intention: An Analysis of the Health Information National Trends Survey 2022 , Rachel Aileen Ford

Always on Display: South Carolina Civil Rights Lawyer Matthew J. Perry Jr. Expanding the Civil Sphere Through the Courts and the News Media, 1954-1963 , Christopher G. Frear

Exploring the Agenda-Setting Dynamics Between Traditional Newspapers and Twitter During Mass Shooting Event , Yujin Heo

Extreme Persuasion: Analyzing Meaning Creation and Persuasive Strategies Within Extreme Discourse on Alternative Social Media , Naomi Kathryn Lawrence

Framing Police Brutality: An Analysis of Newspaper Coverage of Walter Scott’s Murder , Shamira S. McCray

Understanding Podcast Advertising Processing and Outcomes: An Analysis of Podcast Ad Types, Message Types, and Media Context on Consumer Responses , Colin Piacentine

The Unsung Heroes for Intercollegiate Athletics: Examining the Dialogic Principles of Communication in Community College Athletic Departments , Matthew Alan Stilwell

Exploring Trustworthiness Issues About Disaster-related Information Generated by Artificial Intelligence , Xin Tao

Theses/Dissertations from 2022 2022

The Effect of Emotional Intensity, Arousal, and Valence On Online Video Ad Sharing , Chang Won Choi

“Power, Poison, Pain & Joy”: Applying a Critical Race Conceptual Model of Implicit Racial Bias to Narratives Framing Blackness in Black Sports Columns, Black Music, and Black Journalism , Christina Lauren Myers

Gatekeeping Blackness: Roles, Relationships, and Pressures of Black Television Journalists at a Time of Racial Reckoning , Denetra Walker

The Binge Viewing Index: Creating and Testing a New Measure , Larry J. Webster Jr.

Theses/Dissertations from 2021 2021

Portion of Profit Donations: CSR as Public Relations Strategy and its Relationships with Trust and Purchase Intentions , Branden Dylan Cameron Birmingham

The Role of Sexting in the Development of Romantic Relationships , Max Bretscher

Let’s Be Friends: Examining Consumer Brand Relationships Through the Lens Of Brand Personality, Engagement, and Reciprocal Altruism , Daniel D. Haun

Go with The Flow: Testing the Effects of Emotional Flow on Psychophysiological, Attitudinal, and Behavioral Changes , Chris R. Noland

Brand New: How Visual Context Shapes Initial Response To Logos and Corporate Visual Identity Systems , Robert A. Wertz

Inoculating the Public Against Misinformation: Testing The Effectiveness of “Pre-bunking” Techniques in the Context of Mental Illness and Violence , Nanlan Zhang

Theses/Dissertations from 2020 2020

Gun Violence and Advocacy Communication , Minhee Choi

The Role of Third-person Perceptions in Predicting the Public’s Support for Electronic Cigarette Advertising Regulations , Joon Kyoung Kim

Conservative Media’s Coverage of Coronavirus on YouTube: A Qualitative Analysis of Media Effects on Consumers , Michael J. Layer

Theses/Dissertations from 2019 2019

Problem Chain Recognition Effect and CSR Communication: Examining the Impact of Issue Salience and Proximity on Environmental Communication Behaviors , Nandini Bhalla

The Games Behind the Scenes: Newspaper Framing of Female African American Olympic Athletes , Martin Reece Funderburk

Effectiveness of a Brand’s Paid, Owned, and Earned Media in a Social Media Environment , Anan Wan

Providing Prevention Education About Child Sexual Abuse to Parents: Testing Media Effects on Knowledge, Behavioral Intentions and Outcomes , Jane Long Weatherred

Theses/Dissertations from 2018 2018

Creating an Online Social Movement in Socially Conservative Societies: A Case Study of Manshoor Blog Using Frame Alignment Process , Noura Abdullah Al-Duaijani

How S. C. Daily Newspapers Framed the Removal of the Confederate Flag from the State House Grounds in 2015 Through Letters to the Editor and Editorials , Thomas Craig Anderson

Breaking The Silence: Extending Theory To Address The Underutilization Of Mental Health Services Among Chinese Immigrants In The United States , Jo-Yun Queenie Li

Fandom In Politics: Scale Development And Validation , Won-Ki Moon

Fatal Force: A Conversation With Journalists Who Cover Deadly, Highly-Publicized Police Shootings , Denetra Walker

Domestic Extension Of Public Diplomacy: Media Competition For Credibility, Dependency And Activation Of Publics , Yicheng Zhu

Theses/Dissertations from 2017 2017

Hydraulic Fracturing In the United States: A Framing Analysis , Kenneth Stephen Cardell Jr.

Network vs. Netflix: A Comparative Content Analysis of Demographics Across Prime-Time Television and Netflix Original Programming , James Corfield

Framing Marijuana: A Study of How us Newspapers Frame Marijuana Legalization Stories and Framing Effects of Marijuana Stories , Hwalbin Kim

The Allure of Isis: Examining the Underlying Mechanisms that Helped the Islamic State in Iraq and Syria , Alexander Luchsinger

International Twitter Comments About 2016 U.S. Presidential Candidates Trump And Clinton: Agenda-Building Analysis In The U.S., U.K., Brazil, Russia, India and China , Jane O’Boyle

Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility , Mark W. Tatge

Theses/Dissertations from 2016 2016

Measuring Strategic Communications , Jeffrey A. Ranta

Public Perceptions Of Genetically Modified Food On Social Media: A Content Analysis Of Youtube Comments On Videos , Nanlan Zhang

Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations , Yue Zheng

Theses/Dissertations from 2015 2015

Promoting HPV Vaccination for Male Young Adults: Effects of Social Influence , Wan Chi Leung

Redneckaissance: Honey Boo Boo, Tumblr, and the Stereotype of Poor White Trash , Ashley F. Miller

Theses/Dissertations from 2014 2014

Conflicted Union: Culture, Economics and European Union Media Policy , Daphney Pernola Barr

Beating Down the Fear: The Civil Sphere and Political Change in South Carolina, 1940-1962 , Sid Bedingfield

The State v. Perry: Comparative Newspaper Coverage of South Carolina's Most Prominent Civil Rights Lawyer , Christopher G. Frear

(MASCOT) NATION: EXAMINING UNIVERSITY ENGAGEMENT ON COLLEGE FOOTBALL TEAMS’ FACEBOOK PAGES , Matthew J. Haught

Innovation Among Georgian Journalism Educators: A Network Analysis Perspective , Ana Keshelashvili

Emotional Bond between the Creator and the Avatar: Changes in Behavioral Intentions to Engage in Alcohol-Related Traffic Risk Behaviors , Hokyung Kim

Handcuffing Speech: Federal Fraud Statutes and the Criminalization of Advertising , Carmen Maye

Social Movements, Media, and Democratization in Georgia , Maia Mikashavidze

Am I in Danger? : Predictors and Behavioral Outcomes of Public Perception of Risk Associated with Food Hazards , Sang-Hwa Oh

Parental Mediation of Adolescent Movie Viewing , Larry James Webster Jr.

Theses/Dissertations from 2013 2013

Political Advertising In Kuwait - A Functional Discourse Analysis , Jasem Alqaseer

The Westernization of Advertisements Published In Kuwaiti Newspapers From 1992 to 2012; A Content Analysis , Farah Taleb Alrefai

What Can Reader Comments to News Online Contribute to Engagement and Interactivity? A Quantitative Approach , Brett A. Borton

Exploring a paradigm shift: The New York Times' framing of sub-Saharan Africa in stories of conflict, war and development during the Cold War and post-Cold War eras, 1945-2009 , Zadok Opero Ekimwere

Mental Health On Youtube: Exploring the Potential of Interactive Media to Change Knowledge, Attitudes and Behaviors About Mental Health , Caroline Belser Foster

That's News to Me: An Exploratory Study of the Uses and Gratifications of Current Events On Social Media of 18-24 Year-Olds , John Vincent Karlis

Making Stewardship Meaningful For Nonprofits: Stakeholder Motivations, Attitudes, Loyalty and Behaviors , Geah N. Pressgrove

An Alternative Path: The Intellectual Legacy of James W. Carey , Matthew Ross

The Corporation in the Marketplace of Ideas: The Law and Economics of Corporate Political Speech , Matthew W. Telleen

Child Sexual Abuse In the Media: Is Institutional Failure to Blame? , Jane Long Weatherred

Theses/Dissertations from 2012 2012

The Relationship Between Facebook Use and Religiosity Among Emerging Adults , Heidi D. Campbell

Attribute Agenda Setting, Attribtue Priming, and The Public's Evaluation of Genetically Modified (GM) Food in South Korea , Soo Yun Kim

What's Mine is Yours: An Exploratory Study of Attitudes and Conceptions About Online Personal Privacy In the Socialist Republic of Vietnam , Patrick Sharbaugh

Theses/Dissertations from 2011 2011

How Journalists Perceive Internal and External Influence: A Qualitative Assessment of Local Television Reporters' Ethical Decision-Making , Beth Eckard Concepcion

Collective Memory of the War In Iraq: An Analysis of Letters to the Editor and Public Opinion Polls, 2003-2008 , Lisa Cash Luedeman

A Framing Analysis and Model of Barack Obama in Political Cartoons , Anthony Palmer

Theses/Dissertations from 2010 2010

Breaking Down the Fear' -- John H. Mccray, Accommodationism and theFraming of the Civil Rights Struggle in South Carolina, 1940-1948 , Sid Bedingfield

Do You See What I See?: A Comparative Content Analysis of Iraq War Photographs As Published In the New York Times and the Tehran Times , Garen Cansler

Exploring Intention to Adopt Mobile Tv Services In the U.S.: Toward A New Model With Cognitive-Based and Emotional-Based Constructs , Seoyoon Choi

Media Representations and Implications For Collective Memory: A Grounded Theory Analysis of TV News Broadcasts of Hillary Clinton From 1993-2008 , Mary Elizabeth McLaughlin

Resonance and Elaboration: the Framing Effect of Chinese Product Safety Issue Coverage , Ji Pan

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