Writing up a Research Report

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A research report is one big argument about how and why you came up with your conclusions. To make it a convincing argument, a typical guiding structure has developed. In the different chapters, there are distinct issues that need to be addressed to explain to the reader why your conclusions are valid. The governing principle for writing the report is full disclosure: to explain everything and ensure replicability by another researcher.

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Früh, M., Keimer, I., & Blankenagel, M. (2019). The impact of Balanced Scorecard excellence on shareholder returns. IFZ Working Paper No. 0003/2019. https://zenodo.org/record/2571603#.YMDUafkzZaQ . Accessed: 9 June 2021.

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Hunziker, S., Blankenagel, M. (2024). Writing up a Research Report. In: Research Design in Business and Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-42739-9_4

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Research Report – Example, Writing Guide and Types

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Research Report

Research Report

Definition:

Research Report is a written document that presents the results of a research project or study, including the research question, methodology, results, and conclusions, in a clear and objective manner.

The purpose of a research report is to communicate the findings of the research to the intended audience, which could be other researchers, stakeholders, or the general public.

Components of Research Report

Components of Research Report are as follows:

Introduction

The introduction sets the stage for the research report and provides a brief overview of the research question or problem being investigated. It should include a clear statement of the purpose of the study and its significance or relevance to the field of research. It may also provide background information or a literature review to help contextualize the research.

Literature Review

The literature review provides a critical analysis and synthesis of the existing research and scholarship relevant to the research question or problem. It should identify the gaps, inconsistencies, and contradictions in the literature and show how the current study addresses these issues. The literature review also establishes the theoretical framework or conceptual model that guides the research.

Methodology

The methodology section describes the research design, methods, and procedures used to collect and analyze data. It should include information on the sample or participants, data collection instruments, data collection procedures, and data analysis techniques. The methodology should be clear and detailed enough to allow other researchers to replicate the study.

The results section presents the findings of the study in a clear and objective manner. It should provide a detailed description of the data and statistics used to answer the research question or test the hypothesis. Tables, graphs, and figures may be included to help visualize the data and illustrate the key findings.

The discussion section interprets the results of the study and explains their significance or relevance to the research question or problem. It should also compare the current findings with those of previous studies and identify the implications for future research or practice. The discussion should be based on the results presented in the previous section and should avoid speculation or unfounded conclusions.

The conclusion summarizes the key findings of the study and restates the main argument or thesis presented in the introduction. It should also provide a brief overview of the contributions of the study to the field of research and the implications for practice or policy.

The references section lists all the sources cited in the research report, following a specific citation style, such as APA or MLA.

The appendices section includes any additional material, such as data tables, figures, or instruments used in the study, that could not be included in the main text due to space limitations.

Types of Research Report

Types of Research Report are as follows:

Thesis is a type of research report. A thesis is a long-form research document that presents the findings and conclusions of an original research study conducted by a student as part of a graduate or postgraduate program. It is typically written by a student pursuing a higher degree, such as a Master’s or Doctoral degree, although it can also be written by researchers or scholars in other fields.

Research Paper

Research paper is a type of research report. A research paper is a document that presents the results of a research study or investigation. Research papers can be written in a variety of fields, including science, social science, humanities, and business. They typically follow a standard format that includes an introduction, literature review, methodology, results, discussion, and conclusion sections.

Technical Report

A technical report is a detailed report that provides information about a specific technical or scientific problem or project. Technical reports are often used in engineering, science, and other technical fields to document research and development work.

Progress Report

A progress report provides an update on the progress of a research project or program over a specific period of time. Progress reports are typically used to communicate the status of a project to stakeholders, funders, or project managers.

Feasibility Report

A feasibility report assesses the feasibility of a proposed project or plan, providing an analysis of the potential risks, benefits, and costs associated with the project. Feasibility reports are often used in business, engineering, and other fields to determine the viability of a project before it is undertaken.

Field Report

A field report documents observations and findings from fieldwork, which is research conducted in the natural environment or setting. Field reports are often used in anthropology, ecology, and other social and natural sciences.

Experimental Report

An experimental report documents the results of a scientific experiment, including the hypothesis, methods, results, and conclusions. Experimental reports are often used in biology, chemistry, and other sciences to communicate the results of laboratory experiments.

Case Study Report

A case study report provides an in-depth analysis of a specific case or situation, often used in psychology, social work, and other fields to document and understand complex cases or phenomena.

Literature Review Report

A literature review report synthesizes and summarizes existing research on a specific topic, providing an overview of the current state of knowledge on the subject. Literature review reports are often used in social sciences, education, and other fields to identify gaps in the literature and guide future research.

Research Report Example

Following is a Research Report Example sample for Students:

Title: The Impact of Social Media on Academic Performance among High School Students

This study aims to investigate the relationship between social media use and academic performance among high school students. The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The findings indicate that there is a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students. The results of this study have important implications for educators, parents, and policymakers, as they highlight the need for strategies that can help students balance their social media use and academic responsibilities.

Introduction:

Social media has become an integral part of the lives of high school students. With the widespread use of social media platforms such as Facebook, Twitter, Instagram, and Snapchat, students can connect with friends, share photos and videos, and engage in discussions on a range of topics. While social media offers many benefits, concerns have been raised about its impact on academic performance. Many studies have found a negative correlation between social media use and academic performance among high school students (Kirschner & Karpinski, 2010; Paul, Baker, & Cochran, 2012).

Given the growing importance of social media in the lives of high school students, it is important to investigate its impact on academic performance. This study aims to address this gap by examining the relationship between social media use and academic performance among high school students.

Methodology:

The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The questionnaire was developed based on previous studies and was designed to measure the frequency and duration of social media use, as well as academic performance.

The participants were selected using a convenience sampling technique, and the survey questionnaire was distributed in the classroom during regular school hours. The data collected were analyzed using descriptive statistics and correlation analysis.

The findings indicate that the majority of high school students use social media platforms on a daily basis, with Facebook being the most popular platform. The results also show a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students.

Discussion:

The results of this study have important implications for educators, parents, and policymakers. The negative correlation between social media use and academic performance suggests that strategies should be put in place to help students balance their social media use and academic responsibilities. For example, educators could incorporate social media into their teaching strategies to engage students and enhance learning. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. Policymakers could develop guidelines and policies to regulate social media use among high school students.

Conclusion:

In conclusion, this study provides evidence of the negative impact of social media on academic performance among high school students. The findings highlight the need for strategies that can help students balance their social media use and academic responsibilities. Further research is needed to explore the specific mechanisms by which social media use affects academic performance and to develop effective strategies for addressing this issue.

Limitations:

One limitation of this study is the use of convenience sampling, which limits the generalizability of the findings to other populations. Future studies should use random sampling techniques to increase the representativeness of the sample. Another limitation is the use of self-reported measures, which may be subject to social desirability bias. Future studies could use objective measures of social media use and academic performance, such as tracking software and school records.

Implications:

The findings of this study have important implications for educators, parents, and policymakers. Educators could incorporate social media into their teaching strategies to engage students and enhance learning. For example, teachers could use social media platforms to share relevant educational resources and facilitate online discussions. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. They could also engage in open communication with their children to understand their social media use and its impact on their academic performance. Policymakers could develop guidelines and policies to regulate social media use among high school students. For example, schools could implement social media policies that restrict access during class time and encourage responsible use.

References:

  • Kirschner, P. A., & Karpinski, A. C. (2010). Facebook® and academic performance. Computers in Human Behavior, 26(6), 1237-1245.
  • Paul, J. A., Baker, H. M., & Cochran, J. D. (2012). Effect of online social networking on student academic performance. Journal of the Research Center for Educational Technology, 8(1), 1-19.
  • Pantic, I. (2014). Online social networking and mental health. Cyberpsychology, Behavior, and Social Networking, 17(10), 652-657.
  • Rosen, L. D., Carrier, L. M., & Cheever, N. A. (2013). Facebook and texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior, 29(3), 948-958.

Note*: Above mention, Example is just a sample for the students’ guide. Do not directly copy and paste as your College or University assignment. Kindly do some research and Write your own.

Applications of Research Report

Research reports have many applications, including:

  • Communicating research findings: The primary application of a research report is to communicate the results of a study to other researchers, stakeholders, or the general public. The report serves as a way to share new knowledge, insights, and discoveries with others in the field.
  • Informing policy and practice : Research reports can inform policy and practice by providing evidence-based recommendations for decision-makers. For example, a research report on the effectiveness of a new drug could inform regulatory agencies in their decision-making process.
  • Supporting further research: Research reports can provide a foundation for further research in a particular area. Other researchers may use the findings and methodology of a report to develop new research questions or to build on existing research.
  • Evaluating programs and interventions : Research reports can be used to evaluate the effectiveness of programs and interventions in achieving their intended outcomes. For example, a research report on a new educational program could provide evidence of its impact on student performance.
  • Demonstrating impact : Research reports can be used to demonstrate the impact of research funding or to evaluate the success of research projects. By presenting the findings and outcomes of a study, research reports can show the value of research to funders and stakeholders.
  • Enhancing professional development : Research reports can be used to enhance professional development by providing a source of information and learning for researchers and practitioners in a particular field. For example, a research report on a new teaching methodology could provide insights and ideas for educators to incorporate into their own practice.

How to write Research Report

Here are some steps you can follow to write a research report:

  • Identify the research question: The first step in writing a research report is to identify your research question. This will help you focus your research and organize your findings.
  • Conduct research : Once you have identified your research question, you will need to conduct research to gather relevant data and information. This can involve conducting experiments, reviewing literature, or analyzing data.
  • Organize your findings: Once you have gathered all of your data, you will need to organize your findings in a way that is clear and understandable. This can involve creating tables, graphs, or charts to illustrate your results.
  • Write the report: Once you have organized your findings, you can begin writing the report. Start with an introduction that provides background information and explains the purpose of your research. Next, provide a detailed description of your research methods and findings. Finally, summarize your results and draw conclusions based on your findings.
  • Proofread and edit: After you have written your report, be sure to proofread and edit it carefully. Check for grammar and spelling errors, and make sure that your report is well-organized and easy to read.
  • Include a reference list: Be sure to include a list of references that you used in your research. This will give credit to your sources and allow readers to further explore the topic if they choose.
  • Format your report: Finally, format your report according to the guidelines provided by your instructor or organization. This may include formatting requirements for headings, margins, fonts, and spacing.

Purpose of Research Report

The purpose of a research report is to communicate the results of a research study to a specific audience, such as peers in the same field, stakeholders, or the general public. The report provides a detailed description of the research methods, findings, and conclusions.

Some common purposes of a research report include:

  • Sharing knowledge: A research report allows researchers to share their findings and knowledge with others in their field. This helps to advance the field and improve the understanding of a particular topic.
  • Identifying trends: A research report can identify trends and patterns in data, which can help guide future research and inform decision-making.
  • Addressing problems: A research report can provide insights into problems or issues and suggest solutions or recommendations for addressing them.
  • Evaluating programs or interventions : A research report can evaluate the effectiveness of programs or interventions, which can inform decision-making about whether to continue, modify, or discontinue them.
  • Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies.

When to Write Research Report

A research report should be written after completing the research study. This includes collecting data, analyzing the results, and drawing conclusions based on the findings. Once the research is complete, the report should be written in a timely manner while the information is still fresh in the researcher’s mind.

In academic settings, research reports are often required as part of coursework or as part of a thesis or dissertation. In this case, the report should be written according to the guidelines provided by the instructor or institution.

In other settings, such as in industry or government, research reports may be required to inform decision-making or to comply with regulatory requirements. In these cases, the report should be written as soon as possible after the research is completed in order to inform decision-making in a timely manner.

Overall, the timing of when to write a research report depends on the purpose of the research, the expectations of the audience, and any regulatory requirements that need to be met. However, it is important to complete the report in a timely manner while the information is still fresh in the researcher’s mind.

Characteristics of Research Report

There are several characteristics of a research report that distinguish it from other types of writing. These characteristics include:

  • Objective: A research report should be written in an objective and unbiased manner. It should present the facts and findings of the research study without any personal opinions or biases.
  • Systematic: A research report should be written in a systematic manner. It should follow a clear and logical structure, and the information should be presented in a way that is easy to understand and follow.
  • Detailed: A research report should be detailed and comprehensive. It should provide a thorough description of the research methods, results, and conclusions.
  • Accurate : A research report should be accurate and based on sound research methods. The findings and conclusions should be supported by data and evidence.
  • Organized: A research report should be well-organized. It should include headings and subheadings to help the reader navigate the report and understand the main points.
  • Clear and concise: A research report should be written in clear and concise language. The information should be presented in a way that is easy to understand, and unnecessary jargon should be avoided.
  • Citations and references: A research report should include citations and references to support the findings and conclusions. This helps to give credit to other researchers and to provide readers with the opportunity to further explore the topic.

Advantages of Research Report

Research reports have several advantages, including:

  • Communicating research findings: Research reports allow researchers to communicate their findings to a wider audience, including other researchers, stakeholders, and the general public. This helps to disseminate knowledge and advance the understanding of a particular topic.
  • Providing evidence for decision-making : Research reports can provide evidence to inform decision-making, such as in the case of policy-making, program planning, or product development. The findings and conclusions can help guide decisions and improve outcomes.
  • Supporting further research: Research reports can provide a foundation for further research on a particular topic. Other researchers can build on the findings and conclusions of the report, which can lead to further discoveries and advancements in the field.
  • Demonstrating expertise: Research reports can demonstrate the expertise of the researchers and their ability to conduct rigorous and high-quality research. This can be important for securing funding, promotions, and other professional opportunities.
  • Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies. Producing a high-quality research report can help ensure compliance with these requirements.

Limitations of Research Report

Despite their advantages, research reports also have some limitations, including:

  • Time-consuming: Conducting research and writing a report can be a time-consuming process, particularly for large-scale studies. This can limit the frequency and speed of producing research reports.
  • Expensive: Conducting research and producing a report can be expensive, particularly for studies that require specialized equipment, personnel, or data. This can limit the scope and feasibility of some research studies.
  • Limited generalizability: Research studies often focus on a specific population or context, which can limit the generalizability of the findings to other populations or contexts.
  • Potential bias : Researchers may have biases or conflicts of interest that can influence the findings and conclusions of the research study. Additionally, participants may also have biases or may not be representative of the larger population, which can limit the validity and reliability of the findings.
  • Accessibility: Research reports may be written in technical or academic language, which can limit their accessibility to a wider audience. Additionally, some research may be behind paywalls or require specialized access, which can limit the ability of others to read and use the findings.

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writing a research report

Writing a Research Report

Aug 06, 2014

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Writing a Research Report. If research was not “written up,” did it really occur?. Writing a Research Report. Academic sociologists conduct research to discover facts, truths, and explanations about the social world. They write research reports to convey theirs and others’ research findings.

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Writing a Research Report If research was not “written up,” did it really occur?

Writing a Research Report • Academic sociologists conduct research to discover facts, truths, and explanations about the social world. • They write research reports to convey theirs and others’ research findings. • Types of Research: Library research refers to gathering information that others have generated. Primary research refers to generating information through data collection, analysis, and reporting findings.

Writing a Research Report • Sociologists’ articles, papers, or research reports come in different forms: • Literature Review: Library research that organizes facts and/or theories others in the sociological community generated (Rarely published) • Research Article or Book: One’s own findings generated by a primary research project that builds on previous research by the sociological community. (Findings from basic research, most common.) • Applied Research Report: One’s findings from a primary research project that evaluates a program without drawing much from previous sociological research. (Findings from applied research, rarely published.) • This class focuses on writing Research Articles.

Writing a Research Report • A sociological article, paper, or report generally covers only one important topic of interest and conveys evidence and interpretations of evidence. • Research reports are NOT creative writing, opinion pieces, poems, novels, letters, musings, memoirs, or interesting to read.

Writing a Research Report • A sociological article, paper, or report about primary research generally takes a structure or form that seems difficult but is intended to help make reading it or using it for research quick and efficient. • A research report has seven components: • Abstract or Summary • Introduction • Review of Literature • Methods • Results • Conclusions and Discussion • References • Note: • Qualitative research reports will vary from what is presented here. • Applied research reports may vary from what is presented here.

Writing a Research Report • A research report has seven components: • Abstract or Summary The abstract or summary tells the reader very briefly what the main points and findings of the paper are. • This allows the reader to decide whether the paper is useful to them. • Get into the habit of reading only abstracts while searching for papers that are relevant to your research. • Read the body of a paper only when you think it will be useful to you.

Writing a Research Report • A research report has seven components: • 1. Abstract or Summary—an example

Writing a Research Report • A research report has seven components: • Introduction • The introduction tells the reader: • what the topic of the paper is in general terms, • why the topic is important • what to expect in the paper. • Introductions should: • funnel from general ideas to the specific topic of the paper • justify the research that will be presented later • Introductions are sometimes folded into literature reviews

Writing a Research Report • A research report has seven components: • 2. Introduction—an example

Writing a Research Report • A research report has seven components: • Review of Literature The literature review tells the reader what other researchers have discovered about the paper’s topic or tells the reader about other research that is relevant to the topic. Often what students call a “research paper” is merely a literature review. • A literature review should shape the way readers think about a topic—it educates readers about what the community of scholars says about a topic and its surrounding issues. • Along the way it states facts and ideas about the social world and supports those facts and ideas with evidence for from where they came (empiricism).

Writing a Research Report • A research report has seven components: • Review of Literature • Literature reviews have parenthetical citations running throughout. These are part of a systematic way to document where facts and ideas came from, allowing the skeptical reader to look up anything that is questionable. • Parenthetical citation is our way of substantiating the claims in our paper, without breaking our flow. • Each citation directs the reader to the references where complete details on sources can be found. Therefore, information such as authors’ first names or titles of works do not need to be written into the text.

Writing a Research Report • A research report has seven components: • Review of Literature • Citations consist of authors’ last names and the year of publication. One finds complete information on sources by looking up last names and dates in alphabetized references—so there’s no need to put all that information in the text. • We have conventions that allow the reader to figure out from where information is coming . Here are some examples of the conventions for citing in text of the literature review: Just pointing out where info came from: • Form: blah blah (Author Year) • Example: … the gays are different (Lee 2004). • More than one article in the same year: • Form: blah blah (Author Yeara) and also blah blah (Author yearb) • Example: …are different (Lee 2004a), but are more pickled (Lee 2004b)

Writing a Research Report • A research report has seven components: • Review of Literature • We have conventions that allow the reader to figure out from where information is coming . Here are some examples of the conventions for citing in text of the literature review: Where a researcher is quoted: • Form: blah, “Quote quote” (Author Year: Pages) • Example: reveals that “the gays are different.” (Lee 2004: 340). More than one source: • Form: blah blah (Author Year; Author Year) • Example: …bi’s are more adept (Lee 2004; Seymour & Hewitt 1997).

Writing a Research Report • A research report has seven components: • Review of Literature • We have conventions that allow the reader to figure out from where information is coming . Here are some examples of the conventions for citing in text of the literature review: Using the author’s name in a sentence: • Form: Author (Year) says that… • Example: Lee (2004) claims that girls will rule the world… Quoting a person and using their name: • Form: Author (Year: Pages) says, “Quote quote…” • Example: Lee (2004: 341) says, “Girls are more likely to rule the world…”

Writing a Research Report • A research report has seven components: • 3. Review of Literature—examples of citing

Writing a Research Report • A research report has seven components: • Review of Literature • If an idea is used, but cannot be substantiated by the community of sociologists, the literature review clearly shows that the author is speculating and details the logic of the speculation. • Do NOT discuss irrelevant information. • For example, a paper on attitudes about marijuana attitudes should not detail the multiple uses of hemp such as in clothing, rope, hemp oil and so forth. • The literature review has is written in the author’s voice. The sources of information are not extensively quoted or “copied and pasted.” Instead, the author puts facts and ideas into his or her own words while pointing out from where the information came. • Analogously, if you were discussing the exciting things you learned in a sociology course at a cocktail party, you would use your own words. You would NOT pull out a book or lecture notes and quote these word for word.

Writing a Research Report • A research report has seven components: • Review of Literature • Note: Explaining why social events occur as they do requires use (and testing) of explanations that have worked before. THESE EXPLANATIONS ARE CALLED THEORIES. • Most academic literature reviews have a guiding theory that is used to: • Frame (or help us understand) facts in the literature. • Establish expectations (or hypotheses) for the research. • Justify speculation when no evidence to justify an idea specific to a topic exists in the literature. • Sometimes the whole point of a research project is to: • Determine whether a theory works • Pit two or more theories against each other to see which works better • You will most likely not refer to theories in your papers

Writing a Research Report • A research report has seven components: • Review of Literature • Quantitative literature reviews typically end with: • Focused declarations of the particular issues the research activity is addressing—ideas about a topic that will be tested with quantitative methods • Research hypotheses Hypotheses are statements of the expected relationship(s) between two (or more) variables For example: “Men will have higher investment income than women.” “Older Americans are more likely to oppose abortion for a woman who doesn’t want her baby because she is poor.”

Writing a Research Report • A research report has seven components: • 3. Review of Literature—examples of hypotheses Hypothesis 1. In a new social context, girls will be more sociable than boys—getting more involved with others (interactional commitments) and forming more emotionally close relationships (affective commitments)—across activity domains. Hypothesis 2. Given that commitments to new relationships positively determine identity prominence, and identity prominence positively determines behaviors, if girls are more sociable with newer persons, their identities and behaviors will change more across activity domains. Hypothesis 3. However, girls and boys will experience the same identity processes, meaning that girls and boys with the same sociability in new relationships will have equal identity and behavior changes.

Writing a Research Report • A research report has seven components: • Methods A METHODS SECTION MUST CONTAIN: • Descriptions of Data (Think in terms of: “Who, What, When, Where, Why and How?”) Report: • The Target Population • The Ways Data were Collected: • Sampling • Delivery Methods • Response Rates • Sample sizes resulting from various decisions Such as: • eliminating non-Christians from the sample • using only white respondents

Writing a Research Report • A research report has seven components: • Methods A METHODS SECTION MUST CONTAIN: • Descriptions of Variables First for dependent, then for independent variables, report: • Names for the variables—make them intuitive! (Do not use GSS variable names.) • Word for word description of the questions. (sociology differs from psychology and medicine) • Final coding scheme—the numbers you assigned to responses.

Writing a Research Report • A research report has seven components: • Methods A METHODS SECTION MUST CONTAIN: • Manipulations of the variables or data For example: • recoding income from 23 uneven intervals to five equivalent categories • removing non-citizens if studying voting patterns • Reflection on ability of data to generalize to the target population • Limitations of Data (omitted cases, biases, etc.) • Analyses that bolster claims that the data are appropriate • Statistical techniques that will be used to test your hypotheses and the statistics program used.

Writing a Research Report 4. Methods

Writing a Research Report • A research report has seven components: • Results The results section chronicles the outcome of the statistical analyses, assessing whether your hypotheses were correct and why or why not.

Writing a Research Report • A research report has seven components: • Results The results section includes: • Narrative describing most relevant findings • Professional tables showing descriptive and inferential statistics • Tables must be numbered and have a descriptive title • There are conventions for formatting For example: • Asterisks are used to highlight results that are statistically important • All numbers in a column are aligned on decimals

Writing a Research Report 5. Results

Writing a Research Report • A research report has seven components: • Results The narrative and tables are complementary. • The narrative discusses ONLY VERY IMPORTANT Results and leaves details for tables. • As different outcomes are described in the narrative, reference is made to where the detailed information can be found in the tables. • The tables contain almost all statistical information so that the author does not have to write a narrative for every detail in the analysis.

Writing a Research Report • A research report has seven components: • Results The narrative highlights: • Evaluations of the hypotheses. Were the research hypotheses supported? • Statements about new discoveries or surprises encountered in the analyses

Writing a Research Report • A research report has seven components: • Conclusions and Discussion This section assesses how one’s research findings relate to what the community of sociologists have accepted as facts. Things that should be done: • Summarize the most salient points of your research (tell the reader what you found out about your topic). • Discuss the general significance of your topic and findings.

Writing a Research Report • A research report has seven components: • Conclusions and Discussion • Discuss the shortcomings of your study and how these might affect your findings. • Discuss things future researchers should investigate about your topic to advance knowledge about it. • Help the reader gain the knowledge that you think he or she ought to have about the topic. You spent a lot of time exploring the, you should share your expertise.

Writing a Research Report • A research report has seven components: • References The references are just as important as any other part of your paper. References are the empirical support for claims in a paper that are not directly observed in the research. They are needed for researchers to remain empirical in their descriptions of topics.

Writing a Research Report • A research report has seven components: • References: Link the paper to the community of scholars, permitting readers to assess the worthiness claims in a paper. Make the research process much more efficient because they make it very easy to look up sources of facts and ideas.

Writing a Research Report • A research report has seven components: • References Style: Hanging indented Alphabetical on author’s last name (by increasing year within same author) Invert only first author’s name Information within source in an order determined by type of source Article: Last Name, first name, first name last name, and first name last name. Year. “Article title.” Journal Name Volume(number): 1st Page- Last Page. Lee, James Daniel. 2005. “Do Girls Change More than Boys? Gender Differences and Similarities in the Impact of New Relationships on Identities and Behaviors.” Self and Identity 4:131-47. Multiple authors… Kroska, Amy and Sarah K. Harkness. 2008. “Exploring the Role of Diagnosis in the Modified Labeling Theory of Mental Illness.” Social Psychology Quarterly 71:193-208

Writing a Research Report • A research report has seven components: • References Book Chapter: Last Name, first name. Year. “Chapter Name.” Pages in the book in Book Name, edited by first name last name. City of Publisher: Publisher. Bianciardi, Roberto. 1997. "Growing Up Italian in New York City." Pp.179-213 in Adult Narratives of Immigrant Childhoods, edited byAna Relles.  Rose Hill, PA: Narrative Press. Book: Last name, first name. Year. Book Name. City of Publisher: Publisher. Stryker, Sheldon. 1980. Symbolic Interactionism: A Social Structural Version. Menlo Park, CA: Benjamin/Cummings.

Writing a Research Report • A research report has seven components: • References General Social Survey: Davis, James Allan and Smith, Tom W.: General Social Surveys, 1972-2008. [machine-readable data file]. Principal Investigator, James A. Davis; Director and Co-Principal Investigator, Tom W. Smith; Co-Principal Investigator, Peter V. Marsden, NORC ed. Chicago: National Opinion Research Center, producer, 2005; Storrs, CT: The Roper Center for Public Opinion Research, University of Connecticut, distributor. 1 data file (53,043 logical records) and 1 codebook (2,656 pp). Website: Last Name (if available), first name. Year (if available). “Article or web page title.” Journal or Report Name Volume (if available). Retrieved date (http://address). Markowitz, Robin. 1991. “Canonizing the Popular.” Cultural Studies Central. Retrieved October 31, 2001 (http://culturalstudies.net/canon.htm). Note: Do your best to replicate this style in the case of missing information. If there is no author, use the title in that position. Always have a retrieved date and website address.

Writing a Research Report • A research report has seven components: • 7. References—an example

Writing a Research Report Some General Points • Make accurate sociological claims in your paper. Stake out positions—a kind of, “I think I have the answer to this issue,” position. • Cite facts to support your sociological claims. • If you can, use theories to support your sociological claims. • Every declaration or “fact claim” must be cited or overtly posed as speculation.

Writing a Research Report Some General Points • Anticipate your reader’s questions as you write: • help the reader understand why your topic is important • demonstrate to the reader that you adequately investigated your topic • help them anticipate what you’ll say next—everything you say should seem reasonable to say • While writing, keep thinking “The point is to: (1) establish hypotheses (2) describe how to test the hypotheses (3) give results of tests, and (4) discuss what the reader should believe about the world.”

Writing a Research Report Some General Points • There is no right answer in a research paper—Just approximate representations of the truth that are closer or further away from that truth. • The truth is: • From “Community of Scholars”: What they said about your topic in the journals, books, and other publications • From you: What your methods and analyses revealed about the topic.

Writing a Research Report Finally…Avoiding Plagiarism • What is it? • All knowledge in your head has either been copied from some place or originally discovered by you. • Most knowledge was copied. • This is true in most settings. General knowledge is copied. Most teachers’ lectures are copied knowledge. • Human culture would not exist without our keen ability to copy! • Humans are natural copiers, but that is not what is meant by the term “plagiarism.”

Writing a Research Report • The Elements of Style endorses imitation as a way for a writer to achieve his own style: • The use of language begins with imitation . . . The imitative life continues long after the writer is on his own in the language, for it is almost impossible to avoid imitating what one admires. Never imitate consciously, but do not worry about being an imitator; take pains instead to admire what is good. Then when you write in a way that comes naturally, you will echo the halloos that bear repeating. Copied from: http://www.answers.com/topic/writing-style-1

Writing a Research Report Finally…Avoiding Plagiarism • What is it? • Among other things, plagiarism refers to taking others’ work and representing it as if it were your own. • In academics this is bad because with plagiarism: • One cannot assess students’ development accurately • The person who makes his or her livelihood by scholarly pursuit is being robbed of credit • It masks the lineage of ideas and facts. “Plagiarism is to academics as Enron-accounting is to corporate America.”

Writing a Research Report Finally…Avoiding Plagiarism Lineage of Ideas: • Original sources of research are all the proof we have for some facts. Without the “paper trail” of academic thought: • People could pass incorrect ideas off as facts • We would have to keep “re-proving” things. • The contexts that generated facts and ideas get lost. • Research becomes highly inefficient as it becomes incredibly difficult to find “full information” on a topic.

Writing a Research Report Finally…Avoiding Plagiarism • To avoid plagiarism: • Document every source for information that is not “general knowledge”—this includes facts and ideas. • Cite every time a fact or idea is used unless it is clear that one citation is referring to a group of facts or ideas. • If you quote material, put quotation marks around the quoted stuff and include a page number within the citation. • It is alright to paraphrase material, but you still have to cite from where the paraphrased material came. • When in doubt, cite the source. Improper citing is grounds for failure on the course paper.

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Research Report Writing Steps with Format

Abdul Awal

Research report writing in effect regardless of the nature of your research study not only organizes your thoughts and research work but also serves as the template for the entire research process. Actually, the research report writing steps & format acts as a visual reminder so that you can include every detail of your research work. If you are a beginner in research report writing, then it is essential in order to write rightly your invaluable research paper.

Research Report Writing

The purpose of the research report writing is to deliver the results of the research to the interested person as far as possible and publish it in a coherent way so that the reader understands the information. Thus, the reader can determine the rationale of the  research study itself. So, while you write down your own research report keep in mind the following factors well. Though, there is no fixed structure or rule for writing a research report.

(A) The report will agree realistically. Its report would be real based on the data obtained in the study.

(B) It will be complete. The researcher should be aware that all the things are included as per the purpose of the research study.

(C) It will be as short as possible. This does not mean that it is necessary to summarize without discussing the necessary issues. In fact, it is big enough to discuss essential issues in detail but short for unnecessary subject matters.

(D) The language of the report would be so clear and understandable. The report should use words that take into account the reader’s interest in reading the report.

(E) The researcher would be intellectually honest.

(F) The report will be readable so that the reader feels interested in reading it.

Research Report Writing Steps

The researcher would write the research report is a step-by-step process. The essential steps in research report writing might be as follows:

Step-1: Organizing the Research Report

Thinking about how the data collected for the study will be structured. Research problems can have different sides. Information can be of different types. All this information should be arranged in a systematic and consistent manner in the light of research questions and assumptions.

Develop an outline for organizing your ideas using the information collected. on note cards. An outline shows your core ideas and what you are about to write about them. Write down all the key concepts. List the subordinate ideas below the core concepts. Avoid repeating any concepts

Step-2: Preparing an Outline

The other important thing about writing a report is to create an outline that gives you an overall outlook on the topic of the study. Adjust the order of the items to be included in the report. Then, understand the title, the most important issues, and its overview. Basically, your outline will form in three main categories: introduction, body, and conclusion. But to make sure your paper is complete, consult with your instructor for the specific outline you want to include in your research. A sample outline for the research paper you might follow. But first, let’s point out the main sections of your paper and what information each should cover.

Step-3: Writing a Draft Report

After creating the report outline, the researcher will start writing the report based on the information received according to that outline. But first, make a draft report. Then, examine the draft report, find out mistakes, edit and make changes. This not only clears things up from the get-go but also regulates the process of writing a research paper. This helps to establish the basic structure of your paper. Prepare a first draft where you examine your outline and expand on ideas to support your thesis.

Step-4: Report Writing as per Objectives

The researcher needs to be very aware of the purpose of the study from the beginning of the report preparation. Writing reports according to the purpose of research reduces the opportunity for discussion of irrelevant issues of course. The goal of the research is your purpose, which is why you are doing research and the signals where you expect the end to come. Objectives are precise steps that you will take to get there. So when you write a report, your purpose should be kept in mind.

Research Report Writing Format

A research report has three basic parts.

Firstly, primary things, for example-research title, introduction, acknowledgments, & table of contents, etc.

Secondly, the main part, the research discussion, or research findings. The main part will necessarily be divided into some chapters.

Then, relevant issues, for example-annexure, bibliography, etc.

An Ideal Research Report Sample

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  • Research Report
  • Post last modified: 11 January 2022
  • Reading time: 25 mins read
  • Post category: Research Methodology

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What is Research Report?

Research reporting is the oral or written presentation of the findings in such detail and form as to be readily understood and assessed by the society, economy or particularly by the researchers.

As earlier said that it is the final stage of the research process and its purpose is to convey to interested persons the whole result of the study. Report writing is common to both academic and managerial situations. In academics, a research report is prepared for comprehensive and application-oriented learning. In businesses or organisations, reports are used for the basis of decision making.

Table of Content

  • 1 What is Research Report?
  • 2 Research Report Definition
  • 3.1 Preliminary Part
  • 3.2 Introduction of the Report
  • 3.3 Review of Literature
  • 3.4 The Research Methodology
  • 3.5 Results
  • 3.6 Concluding Remarks
  • 3.7 Bibliography
  • 4 Significance of Report Writing
  • 5 Qualities of Good Report
  • 6.1 Analysis of the subject matter
  • 6.2 Research outline
  • 6.3 Preparation of rough draft
  • 6.4 Rewriting and polishing
  • 6.5 Writing the final draft
  • 7 Precautions for Writing Research Reports
  • 8.1.1 Technical Report
  • 8.1.2 Popular Report
  • 8.2.1 Written Report
  • 8.2.2 Oral Report

Research Report Definition

According to C. A. Brown , “A report is a communication from someone who has information to someone who wants to use that information.”

According to Goode and Hatt , “The preparation of report is the final stage of research, and it’s purpose is to convey to the interested persons the whole result of the study, in sufficient detail and so arranged as to enable each reader to comprehend the data and to determine for himself the validity of the conclusions.”

It is clear from the above definitions of a research report, it is a brief account of the problem of investigation, the justification of its selection and the procedure of analysis and interpretation. It is only a summary of the entire research proceedings.

In other words, it can be defined as written documents, which presents information in a specialized and concise manner.

Contents of Research Report

Although no hard and fast rules can be laid down, the report must contain the following points.

  • Acknowledgement
  • Table of contents
  • List of tables
  • List of graphs
  • Introduction
  • Background of the research study
  • Statement of the problem
  • Brief outline of the chapters
  • Books review
  • Review of articles published in books, journals, periodicals, etc
  • Review of articles published in leading newspapers
  • Working papers / discusssion paper / study reports
  • Articles on authorised websites
  • A broad conclusion and indications for further research
  • The theoretical framework (variables)
  • Model / hypothesis
  • Instruments for data collection
  • Data collection
  • Pilot study
  • Processing of data
  • Hypothesis / model testing
  • Data analysis and interpretation
  • Tables and figures
  • Conclusions
  • Shortcomings
  • Suggestions to the problems
  • Direction for further research

Preliminary Part

The preliminary part may have seven major components – cover, title, preface, acknowledgement, table of contents, list of tables, list of graphs. Long reports presented in book form have a cover made up of a card sheet. The cover contains title of the research report, the authority to whom the report is submitted, name of the author, etc.

The preface introduces the report to the readers. It gives a very brief introduction of the report. In the acknowledgements author mention names of persons and organisations that have extended co-operation and helped in the various stages of research. Table of contents is essential. It gives the title and page number of each chapter.

Introduction of the Report

The introduction of the research report should clearly and logically bring out the background of the problem addressed in the research. The purpose of the introduction is to introduce the research project to the readers. A clear statement of the problem with specific questions to be answered is presented in the introduction. It contains a brief outline of the chapters.

Review of Literature

The third section reviews the important literature related to the study. A comprehensive review of the research literature referred to must be made. Previous research studies and the important writings in the area under study should be reviewed. Review of literature is helpful to provide a background for the development of the present study.

The researcher may review concerned books, articles published in edited books, journals and periodicals. Researcher may also take review of articles published in leading newspapers. A researcher should study working papers/discussion papers/study reports. It is essential for a broad conclusion and indications for further research.

The Research Methodology

Research methodology is an integral part of the research. It should clearly indicate the universe and the selection of samples, techniques of data collection, analysis and interpretation, statistical techniques, etc.

Results contain pilot study, processing of data, hypothesis/model testing, data analysis and interpretation, tables and figures, etc. This is the heart of the research report. If a pilot study is planned to be used, it’s purpose should be given in the research methodology.

The collected data and the information should be edited, coded, tabulated and analysed with a view to arriving at a valid and authentic conclusion. Tables and figures are used to clarify the significant relationship. The results obtained through tables, graphs should be critically interpreted.

Concluding Remarks

The concluding remarks should discuss the results obtained in the earlier sections, as well as their usefulness and implications. It contains findings, conclusions, shortcomings, suggestions to the problem and direction for future research. Findings are statements of factual information based upon the data analysis.

Conclusions must clearly explain whether the hypothesis have been established and rejected. This part requires great expertise and preciseness. A report should also refer to the limitations of the applicability of the research inferences. It is essential to suggest the theoretical, practical and policy implications of the research. The suggestions should be supported by scientific and logical arguments. The future direction of research based on the work completed should also be outlined.

Bibliography

The bibliography is an alphabetic list of books, journal articles, reports, etc, published or unpublished, read, referred to, examined by the researcher in preparing the report. The bibliography should follow standard formats for books, journal articles, research reports.

The end of the research report may consist of appendices, listed in respect of all technical data. Appendices are for the purpose of providing detailed data or information that would be too cumbersome within the main body of the research report.

Significance of Report Writing

Report writing is an important communication medium in organisations. The most crucial findings might have come out through a research report. Report is common to academics and managers also. Reports are used for comprehensive and application oriented learning in academics. In organisations, reports are used for the basis of decision making. The importance of report writing can be discussed as under.

Through research reports, a manager or an executive can quickly get an idea of a current scenario which improves his information base for making sound decisions affecting future operations of the company or enterprise. The research report acts as a means of communication of various research findings to the interested parties, organisations and general public.

Good report writing play, a significant role of conveying unknown facts about the phenomenon to the concerned parties. This may provide new insights and new opportunities to the people. Research report plays a key role in making effective decisions in marketing, production, banking, materials, human resource development and government also. Good report writing is used for economic planning and optimum utilisation of resources for the development of a nation.

Report writing facilitates the validation of generalisation. A research report is an end product of research. As earlier said that report writing provides useful information in arriving at rational decisions that may reform the business and society. The findings, conclusions, suggestions and recommendations are useful to academicians, scholars and policymakers. Report writing provides reference material for further research in the same or similar areas of research to the concerned parties.

While preparing a research report, a researcher should take some proper precautions. Report writing should be simple, lucid and systematic. Report writing should be written speedily without interrupting the continuity of thought. The report writing should sustain the interest of readers.

Qualities of Good Report

Report writing is a highly skilled job. It is a process of analysing, understanding and consolidating the findings and projecting a meaningful view of the phenomenon studied. A good report writing is essential for effective communication.

Following are the essential qualities of good report:

  • A research report is essentially a scientific documentation. It should have a suggestive title, headings and sub-headings, paragraphs arranged in a logical sequence.
  • Good research report should include everything that is relevant and exclude everything that is irrelevant. It means that it should contain the facts rather than opinion.
  • The language of the report should be simple and unambiguous. It means that it should be free from biases of the researchers derived from the past experience. Confusion, pretentiousness and pomposity should be carefully guarded against. It means that the language of the report should be simple, employing appropriate words, idioms and expressions.
  • The report must be free from grammatical mistakes. It must be grammatically accurate. Faulty construction of sentences makes the meaning of the narrative obscure and ambiguous.
  • The report has to take into consideration two facts. Firstly, for whom the report is meant and secondly, what is his level of knowledge. The report has to look to the subject matter of the report and the fact as to the level of knowledge of the person for whom it is meant. Because all reports are not meant for research scholars.

Steps in Writing Research Report

Report writing is a time consuming and expensive exercise. Therefore, reports have to be very sharply focused in purpose content and readership. There is no single universally acceptable method of writing a research report.

Following are the general steps in writing a research report:

Analysis of the subject matter

Research outline, preparation of rough draft, rewriting and polishing, writing the final draft.

This is the first and important step in writing a research report. It is concerned with the development of a subject. Subject matter should be written in a clear, logical and concise manner. The style adopted should be open, straightforward and dignified and folk style language should be avoided.

The data, the reliability and validity of the results of the statistical analysis should be in the form of tables, figures and equations. All redundancy in the data or results presented should be eliminated.

The research outline is an organisational framework prepared by the researcher well in advance. It is an aid to logical organisation of material and a reminder of the points to be stressed in the report. In the process of writing, if need be, outline may be revised accordingly.

Time and place of the study, scope and limitations of the study, study design, summary of pilot study, methods of data collection, analysis interpretation, etc., may be included in a research outline.

Having prepared the primary and secondary data, the researcher has to prepare a rough draft. While preparing the rough draft, the researcher should keep the objectives of the research in mind, and focus on one objective at a time. The researcher should make a checklist of the important points that are necessary to be covered in the manuscript. A researcher should use dictionary and relevant reference materials as and when required.

This is an important step in writing a research report. It takes more time than a rough draft. While rewriting and polishing, a researcher should check the report for weakness in logical development or presentation. He should take breaks in between rewriting and polishing since this gives the time to incubate the ideas.

The last and important step is writing the final draft. The language of the report should be simple, employing appropriate words and expressions and should avoid vague expressions such as ‘it seems’ and ‘there may be’ etc.

It should not used personal pronouns, such as I, We, My, Us, etc and should substitute these by such expressions as a researcher, investigator, etc. Before the final drafting of the report, it is advisable that the researcher should prepare a first draft for critical considerations and possible improvements. It will be helpful in writing the final draft. Finally, the report should be logically outlined with the future directions of the research based on the work completed.

Precautions for Writing Research Reports

A research report is a means of conveying the research study to a specific target audience. The following precautions should be taken while preparing a research report:

  • Its hould belong enough to cover the subject and short enough to preserve interest.
  • It should not be dull and complicated.
  • It should be simple, without the usage of abstract terms and technical jargons.
  • It should offer ready availability of findings with the help of charts, tables and graphs, as readers prefer quick knowledge of main findings.
  • The layout of the report should be in accordance with the objectives of the research study.
  • There should be no grammatical errors and writing should adhere to the techniques of report writing in case of quotations, footnotes and documentations.
  • It should be original, intellectual and contribute to the solution of a problem or add knowledge to the concerned field.
  • Appendices should been listed with respect to all the technical data in the report.
  • It should be attractive, neat and clean, whether handwritten or typed.
  • The report writer should refrain from confusing the possessive form of the word ‘it’ is with ‘it’s.’ The accurate possessive form of ‘it is’ is ‘its.’ The use of ‘it’s’ is the contractive form of ‘it is.
  • A report should not have contractions. Examples are ‘didn’t’ or ‘it’s.’ In report writing, it is best to use the non-contractive form. Therefore, the examples would be replaced by ‘did not’ and ‘it is.’ Using ‘Figure’ instead of ‘Fig.’ and ‘Table’ instead of ‘Tab.’ will spare the reader of having to translate the abbreviations, while reading. If abbreviations are used, use them consistently throughout the report. For example, do not switch among ‘versus,’ and ‘vs’.
  • It is advisable to avoid using the word ‘very’ and other such words that try to embellish a description. They do not add any extra meaning and, therefore, should be dropped.
  • Repetition hampers lucidity. Report writers must avoid repeating the same word more than once within a sentence.
  • When you use the word ‘this’ or ‘these’ make sure you indicate to what you are referring. This reduces the ambiguity in your writing and helps to tie sentences together.
  • Do not use the word ‘they’ to refer to a singular person. You can either rewrite the sentence to avoid needing such a reference or use the singular ‘he or she.’

Types of Research Report

Research reports are designed in order to convey and record the information that will be of practical use to the reader. It is organized into distinct units of specific and highly visible information. The kind of audience addressed in the research report decides the type of report.

Research reports can be categorized on the following basis:

Classification on the Basis of Information

Classification on the basis of representation.

Following are the ways through which the results of the research report can be presented on the basis of information contained:

Technical Report

A technical report is written for other researchers. In writing the technical reports, the importance is mainly given to the methods that have been used to collect the information and data, the presumptions that are made and finally, the various presentation techniques that are used to present the findings and data.

Following are main features of a technical report:

  • Summary: It covers a brief analysis of the findings of the research in a very few pages. 
  • Nature: It contains the reasons for which the research is undertaken, the analysis and the data that is required in order to prepare a report. 
  • Methods employed: It contains a description of the methods that were employed in order to collect the data. 
  • Data: It covers a brief analysis of the various sources from which the data has been collected with their features and drawbacks 
  • Analysis of data and presentation of the findings: It contains the various forms through which the data that has been analysed can be presented. 
  • Conclusions: It contains a brief explanation of findings of the research. 
  • Bibliography: It contains a detailed analysis of the various bibliographies that have been used in order to conduct a research. 
  • Technical appendices: It contains the appendices for the technical matters and for questionnaires and mathematical derivations. 
  • Index: The index of the technical report must be provided at the end of the report.

Popular Report

A popular report is formulated when there is a need to draw conclusions of the findings of the research report. One of the main points of consideration that should be kept in mind while formulating a research report is that it must be simple and attractive. It must be written in a very simple manner that is understandable to all. It must also be made attractive by using large prints, various sub-headings and by giving cartoons occasionally.

Following are the main points that must be kept in mind while preparing a popular report:

  • Findings and their implications : While preparing a popular report, main importance is given to the findings of the information and the conclusions that can be drawn out of these findings.
  • Recommendations for action : If there are any deviations in the report then recommendations are made for taking corrective action in order to rectify the errors.
  • Objective of the study : In a popular report, the specific objective for which the research has been undertaken is presented.
  • Methods employed : The report must contain the various methods that has been employed in order to conduct a research.
  • Results : The results of the research findings must be presented in a suitable and appropriate manner by taking the help of charts and diagrams.
  • Technical appendices : The report must contain an in-depth information used to collect the data in the form of appendices.

Following are the ways through which the results of the research report can be presented on the basis of representation:

  • Writtenreport
  • Oral report

Written Report

A written report plays a vital role in every business operation. The manner in which an organization writes business letters and business reports creates an impression of its standard. Therefore, the organization should emphasize on the improvement of the writing skills of the employees in order to maintain effective relations with their customers.

Writing effective written reports requires a lot of hard work. Therefore, before you begin writing, it is important to know the objective, i.e., the purpose of writing, collection and organization of required data.

Oral Report

At times, oral presentation of the results that are drawn out of research is considered effective, particularly in cases where policy recommendations are to be made. This approach proves beneficial because it provides a medium of interaction between a listener and a speaker. This leads to a better understanding of the findings and their implications.

However, the main drawback of oral presentation is the lack of any permanent records related to the research. Oral presentation of the report is also effective when it is supported with various visual devices, such as slides, wall charts and whiteboards that help in better understanding of the research reports.

Business Ethics

( Click on Topic to Read )

  • What is Ethics?
  • What is Business Ethics?
  • Values, Norms, Beliefs and Standards in Business Ethics
  • Indian Ethos in Management
  • Ethical Issues in Marketing
  • Ethical Issues in HRM
  • Ethical Issues in IT
  • Ethical Issues in Production and Operations Management
  • Ethical Issues in Finance and Accounting
  • What is Corporate Governance?
  • What is Ownership Concentration?
  • What is Ownership Composition?
  • Types of Companies in India
  • Internal Corporate Governance
  • External Corporate Governance
  • Corporate Governance in India
  • What is Enterprise Risk Management (ERM)?
  • What is Assessment of Risk?
  • What is Risk Register?
  • Risk Management Committee

Corporate social responsibility (CSR)

  • Theories of CSR
  • Arguments Against CSR
  • Business Case for CSR
  • Importance of CSR in India
  • Drivers of Corporate Social Responsibility
  • Developing a CSR Strategy
  • Implement CSR Commitments
  • CSR Marketplace
  • CSR at Workplace
  • Environmental CSR
  • CSR with Communities and in Supply Chain
  • Community Interventions
  • CSR Monitoring
  • CSR Reporting
  • Voluntary Codes in CSR
  • What is Corporate Ethics?

Lean Six Sigma

  • What is Six Sigma?
  • What is Lean Six Sigma?
  • Value and Waste in Lean Six Sigma
  • Six Sigma Team
  • MAIC Six Sigma
  • Six Sigma in Supply Chains
  • What is Binomial, Poisson, Normal Distribution?
  • What is Sigma Level?
  • What is DMAIC in Six Sigma?
  • What is DMADV in Six Sigma?
  • Six Sigma Project Charter
  • Project Decomposition in Six Sigma
  • Critical to Quality (CTQ) Six Sigma
  • Process Mapping Six Sigma
  • Flowchart and SIPOC
  • Gage Repeatability and Reproducibility
  • Statistical Diagram
  • Lean Techniques for Optimisation Flow
  • Failure Modes and Effects Analysis (FMEA)
  • What is Process Audits?
  • Six Sigma Implementation at Ford
  • IBM Uses Six Sigma to Drive Behaviour Change
  • Research Methodology
  • What is Research?
  • What is Hypothesis?

Sampling Method

Research methods.

  • Data Collection in Research
  • Methods of Collecting Data
  • Application of Business Research
  • Levels of Measurement
  • What is Sampling?
  • Hypothesis Testing
  • What is Management?
  • Planning in Management
  • Decision Making in Management
  • What is Controlling?
  • What is Coordination?
  • What is Staffing?
  • Organization Structure
  • What is Departmentation?
  • Span of Control
  • What is Authority?
  • Centralization vs Decentralization
  • Organizing in Management
  • Schools of Management Thought
  • Classical Management Approach
  • Is Management an Art or Science?
  • Who is a Manager?

Operations Research

  • What is Operations Research?
  • Operation Research Models
  • Linear Programming
  • Linear Programming Graphic Solution
  • Linear Programming Simplex Method
  • Linear Programming Artificial Variable Technique
  • Duality in Linear Programming
  • Transportation Problem Initial Basic Feasible Solution
  • Transportation Problem Finding Optimal Solution
  • Project Network Analysis with Critical Path Method
  • Project Network Analysis Methods
  • Project Evaluation and Review Technique (PERT)
  • Simulation in Operation Research
  • Replacement Models in Operation Research

Operation Management

  • What is Strategy?
  • What is Operations Strategy?
  • Operations Competitive Dimensions
  • Operations Strategy Formulation Process
  • What is Strategic Fit?
  • Strategic Design Process
  • Focused Operations Strategy
  • Corporate Level Strategy
  • Expansion Strategies
  • Stability Strategies
  • Retrenchment Strategies
  • Competitive Advantage
  • Strategic Choice and Strategic Alternatives
  • What is Production Process?
  • What is Process Technology?
  • What is Process Improvement?
  • Strategic Capacity Management
  • Production and Logistics Strategy
  • Taxonomy of Supply Chain Strategies
  • Factors Considered in Supply Chain Planning
  • Operational and Strategic Issues in Global Logistics
  • Logistics Outsourcing Strategy
  • What is Supply Chain Mapping?
  • Supply Chain Process Restructuring
  • Points of Differentiation
  • Re-engineering Improvement in SCM
  • What is Supply Chain Drivers?
  • Supply Chain Operations Reference (SCOR) Model
  • Customer Service and Cost Trade Off
  • Internal and External Performance Measures
  • Linking Supply Chain and Business Performance
  • Netflix’s Niche Focused Strategy
  • Disney and Pixar Merger
  • Process Planning at Mcdonald’s

Service Operations Management

  • What is Service?
  • What is Service Operations Management?
  • What is Service Design?
  • Service Design Process
  • Service Delivery
  • What is Service Quality?
  • Gap Model of Service Quality
  • Juran Trilogy
  • Service Performance Measurement
  • Service Decoupling
  • IT Service Operation
  • Service Operations Management in Different Sector

Procurement Management

  • What is Procurement Management?
  • Procurement Negotiation
  • Types of Requisition
  • RFX in Procurement
  • What is Purchasing Cycle?
  • Vendor Managed Inventory
  • Internal Conflict During Purchasing Operation
  • Spend Analysis in Procurement
  • Sourcing in Procurement
  • Supplier Evaluation and Selection in Procurement
  • Blacklisting of Suppliers in Procurement
  • Total Cost of Ownership in Procurement
  • Incoterms in Procurement
  • Documents Used in International Procurement
  • Transportation and Logistics Strategy
  • What is Capital Equipment?
  • Procurement Process of Capital Equipment
  • Acquisition of Technology in Procurement
  • What is E-Procurement?
  • E-marketplace and Online Catalogues
  • Fixed Price and Cost Reimbursement Contracts
  • Contract Cancellation in Procurement
  • Ethics in Procurement
  • Legal Aspects of Procurement
  • Global Sourcing in Procurement
  • Intermediaries and Countertrade in Procurement

Strategic Management

  • What is Strategic Management?
  • What is Value Chain Analysis?
  • Mission Statement
  • Business Level Strategy
  • What is SWOT Analysis?
  • What is Competitive Advantage?
  • What is Vision?
  • What is Ansoff Matrix?
  • Prahalad and Gary Hammel
  • Strategic Management In Global Environment
  • Competitor Analysis Framework
  • Competitive Rivalry Analysis
  • Competitive Dynamics
  • What is Competitive Rivalry?
  • Five Competitive Forces That Shape Strategy
  • What is PESTLE Analysis?
  • Fragmentation and Consolidation Of Industries
  • What is Technology Life Cycle?
  • What is Diversification Strategy?
  • What is Corporate Restructuring Strategy?
  • Resources and Capabilities of Organization
  • Role of Leaders In Functional-Level Strategic Management
  • Functional Structure In Functional Level Strategy Formulation
  • Information And Control System
  • What is Strategy Gap Analysis?
  • Issues In Strategy Implementation
  • Matrix Organizational Structure
  • What is Strategic Management Process?

Supply Chain

  • What is Supply Chain Management?
  • Supply Chain Planning and Measuring Strategy Performance
  • What is Warehousing?
  • What is Packaging?
  • What is Inventory Management?
  • What is Material Handling?
  • What is Order Picking?
  • Receiving and Dispatch, Processes
  • What is Warehouse Design?
  • What is Warehousing Costs?

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Chapter 20. Presentations

Introduction.

If a tree falls in a forest, and no one is around to hear it, does it make a sound? If a qualitative study is conducted, but it is not presented (in words or text), did it really happen? Perhaps not. Findings from qualitative research are inextricably tied up with the way those findings are presented. These presentations do not always need to be in writing, but they need to happen. Think of ethnographies, for example, and their thick descriptions of a particular culture. Witnessing a culture, taking fieldnotes, talking to people—none of those things in and of themselves convey the culture. Or think about an interview-based phenomenological study. Boxes of interview transcripts might be interesting to read through, but they are not a completed study without the intervention of hours of analysis and careful selection of exemplary quotes to illustrate key themes and final arguments and theories. And unlike much quantitative research in the social sciences, where the final write-up neatly reports the results of analyses, the way the “write-up” happens is an integral part of the analysis in qualitative research. Once again, we come back to the messiness and stubborn unlinearity of qualitative research. From the very beginning, when designing the study, imagining the form of its ultimate presentation is helpful.

Because qualitative researchers are motivated by understanding and conveying meaning, effective communication is not only an essential skill but a fundamental facet of the entire research project. Ethnographers must be able to convey a certain sense of verisimilitude, the appearance of true reality. Those employing interviews must faithfully depict the key meanings of the people they interviewed in a way that rings true to those people, even if the end result surprises them. And all researchers must strive for clarity in their publications so that various audiences can understand what was found and why it is important. This chapter will address how to organize various kinds of presentations for different audiences so that your results can be appreciated and understood.

In the world of academic science, social or otherwise, the primary audience for a study’s results is usually the academic community, and the primary venue for communicating to this audience is the academic journal. Journal articles are typically fifteen to thirty pages in length (8,000 to 12,000 words). Although qualitative researchers often write and publish journal articles—indeed, there are several journals dedicated entirely to qualitative research [1] —the best writing by qualitative researchers often shows up in books. This is because books, running from 80,000 to 150,000 words in length, allow the researcher to develop the material fully. You have probably read some of these in various courses you have taken, not realizing what they are. I have used examples of such books throughout this text, beginning with the three profiles in the introductory chapter. In some instances, the chapters in these books began as articles in academic journals (another indication that the journal article format somewhat limits what can be said about the study overall).

While the article and the book are “final” products of qualitative research, there are actually a few other presentation formats that are used along the way. At the very beginning of a research study, it is often important to have a written research proposal not just to clarify to yourself what you will be doing and when but also to justify your research to an outside agency, such as an institutional review board (IRB; see chapter 12), or to a potential funder, which might be your home institution, a government funder (such as the National Science Foundation, or NSF), or a private foundation (such as the Gates Foundation). As you get your research underway, opportunities will arise to present preliminary findings to audiences, usually through presentations at academic conferences. These presentations can provide important feedback as you complete your analyses. Finally, if you are completing a degree and looking to find an academic job, you will be asked to provide a “job talk,” usually about your research. These job talks are similar to conference presentations but can run significantly longer.

All the presentations mentioned so far are (mostly) for academic audiences. But qualitative research is also unique in that many of its practitioners don’t want to confine their presentation only to other academics. Qualitative researchers who study particular contexts or cultures might want to report back to the people and places they observed. Those working in the critical tradition might want to raise awareness of a particular issue to as large an audience as possible. Many others simply want everyday, nonacademic people to read their work, because they think it is interesting and important. To reach a wide audience, the final product can look like almost anything—it can be a poem, a blog, a podcast, even a science fiction short story. And if you are very lucky, it can even be a national or international bestseller.

In this chapter, we are going to stick with the more basic quotidian presentations—the academic paper / research proposal, the conference slideshow presentation / job talk, and the conference poster. We’ll also spend a bit of time on incorporating universal design into your presentations and how to create some especially attractive and impactful visual displays.

Researcher Note

What is the best piece of advice you’ve ever been given about conducting qualitative research?

The best advice I’ve received came from my adviser, Alford Young Jr. He told me to find the “Jessi Streib” answer to my research question, not the “Pierre Bourdieu” answer to my research question. In other words, don’t just say how a famous theorist would answer your question; say something original, something coming from you.

—Jessi Streib, author of The Power of the Past and Privilege Lost 

Writing about Your Research

The journal article and the research proposal.

Although the research proposal is written before you have actually done your research and the article is written after all data collection and analysis is complete, there are actually many similarities between the two in terms of organization and purpose. The final article will (probably—depends on how much the research question and focus have shifted during the research itself) incorporate a great deal of what was included in a preliminary research proposal. The average lengths of both a proposal and an article are quite similar, with the “front sections” of the article abbreviated to make space for the findings, discussion of findings, and conclusion.

Figure 20.1 shows one model for what to include in an article or research proposal, comparing the elements of each with a default word count for each section. Please note that you will want to follow whatever specific guidelines you have been provided by the venue you are submitting the article/proposal to: the IRB, the NSF, the Journal of Qualitative Research . In fact, I encourage you to adapt the default model as needed by swapping out expected word counts for each section and adding or varying the sections to match expectations for your particular publication venue. [2]

You will notice a few things about the default model guidelines. First, while half of the proposal is spent discussing the research design, this section is shortened (but still included) for the article. There are a few elements that only show up in the proposal (e.g., the limitations section is in the introductory section here—it will be more fully developed in the conclusory section in the article). Obviously, you don’t have findings in the proposal, so this is an entirely new section for the article. Note that the article does not include a data management plan or a timeline—two aspects that most proposals require.

It might be helpful to find and maintain examples of successfully written sections that you can use as models for your own writing. I have included a few of these throughout the textbook and have included a few more at the end of this chapter.

Make an Argument

Some qualitative researchers, particularly those engaged in deep ethnographic research, focus their attention primarily if not exclusively on describing the data. They might even eschew the notion that they should make an “argument” about the data, preferring instead to use thick descriptions to convey interpretations. Bracketing the contrast between interpretation and argument for the moment, most readers will expect you to provide an argument about your data, and this argument will be in answer to whatever research question you eventually articulate (remember, research questions are allowed to shift as you get further into data collection and analysis). It can be frustrating to read a well-developed study with clear and elegant descriptions and no argument. The argument is the point of the research, and if you do not have one, 99 percent of the time, you are not finished with your analysis. Calarco ( 2020 ) suggests you imagine a pyramid, with all of your data forming the basis and all of your findings forming the middle section; the top/point of the pyramid is your argument, “what the patterns in your data tell us about how the world works or ought to work” ( 181 ).

The academic community to which you belong will be looking for an argument that relates to or develops theory. This is the theoretical generalizability promise of qualitative research. An academic audience will want to know how your findings relate to previous findings, theories, and concepts (the literature review; see chapter 9). It is thus vitally important that you go back to your literature review (or develop a new one) and draw those connections in your discussion and/or conclusion. When writing to other audiences, you will still want an argument, although it may not be written as a theoretical one. What do I mean by that? Even if you are not referring to previous literature or developing new theories or adapting older ones, a simple description of your findings is like dumping a lot of leaves in the lap of your audience. They still deserve to know about the shape of the forest. Maybe provide them a road map through it. Do this by telling a clear and cogent story about the data. What is the primary theme, and why is it important? What is the point of your research? [3]

A beautifully written piece of research based on participant observation [and/or] interviews brings people to life, and helps the reader understand the challenges people face. You are trying to use vivid, detailed and compelling words to help the reader really understand the lives of the people you studied. And you are trying to connect the lived experiences of these people to a broader conceptual point—so that the reader can understand why it matters. ( Lareau 2021:259 )

Do not hide your argument. Make it the focal point of your introductory section, and repeat it as often as needed to ensure the reader remembers it. I am always impressed when I see researchers do this well (see, e.g., Zelizer 1996 ).

Here are a few other suggestions for writing your article: Be brief. Do not overwhelm the reader with too many words; make every word count. Academics are particularly prone to “overwriting” as a way of demonstrating proficiency. Don’t. When writing your methods section, think about it as a “recipe for your work” that allows other researchers to replicate if they so wish ( Calarco 2020:186 ). Convey all the necessary information clearly, succinctly, and accurately. No more, no less. [4] Do not try to write from “beginning to end” in that order. Certain sections, like the introductory section, may be the last ones you write. I find the methods section the easiest, so I often begin there. Calarco ( 2020 ) begins with an outline of the analysis and results section and then works backward from there to outline the contribution she is making, then the full introduction that serves as a road map for the writing of all sections. She leaves the abstract for the very end. Find what order best works for you.

Presenting at Conferences and Job Talks

Students and faculty are primarily called upon to publicly present their research in two distinct contexts—the academic conference and the “job talk.” By convention, conference presentations usually run about fifteen minutes and, at least in sociology and other social sciences, rely primarily on the use of a slideshow (PowerPoint Presentation or PPT) presentation. You are usually one of three or four presenters scheduled on the same “panel,” so it is an important point of etiquette to ensure that your presentation falls within the allotted time and does not crowd into that of the other presenters. Job talks, on the other hand, conventionally require a forty- to forty-five-minute presentation with a fifteen- to twenty-minute question and answer (Q&A) session following it. You are the only person presenting, so if you run over your allotted time, it means less time for the Q&A, which can disturb some audience members who have been waiting for a chance to ask you something. It is sometimes possible to incorporate questions during your presentation, which allows you to take the entire hour, but you might end up shorting your presentation this way if the questions are numerous. It’s best for beginners to stick to the “ask me at the end” format (unless there is a simple clarifying question that can easily be addressed and makes the presentation run more smoothly, as in the case where you simply forgot to include information on the number of interviews you conducted).

For slideshows, you should allot two or even three minutes for each slide, never less than one minute. And those slides should be clear, concise, and limited. Most of what you say should not be on those slides at all. The slides are simply the main points or a clear image of what you are speaking about. Include bulleted points (words, short phrases), not full sentences. The exception is illustrative quotations from transcripts or fieldnotes. In those cases, keep to one illustrative quote per slide, and if it is long, bold or otherwise, highlight the words or passages that are most important for the audience to notice. [5]

Figure 20.2 provides a possible model for sections to include in either a conference presentation or a job talk, with approximate times and approximate numbers of slides. Note the importance (in amount of time spent) of both the research design and the findings/results sections, both of which have been helpfully starred for you. Although you don’t want to short any of the sections, these two sections are the heart of your presentation.

Fig 20.2. Suggested Slideshow Times and Number of Slides

Should you write out your script to read along with your presentation? I have seen this work well, as it prevents presenters from straying off topic and keeps them to the time allotted. On the other hand, these presentations can seem stiff and wooden. Personally, although I have a general script in advance, I like to speak a little more informally and engagingly with each slide, sometimes making connections with previous panelists if I am at a conference. This means I have to pay attention to the time, and I sometimes end up breezing through one section more quickly than I would like. Whatever approach you take, practice in advance. Many times. With an audience. Ask for feedback, and pay attention to any presentation issues that arise (e.g., Do you speak too fast? Are you hard to hear? Do you stumble over a particular word or name?).

Even though there are rules and guidelines for what to include, you will still want to make your presentation as engaging as possible in the little amount of time you have. Calarco ( 2020:274 ) recommends trying one of three story structures to frame your presentation: (1) the uncertain explanation , where you introduce a phenomenon that has not yet been fully explained and then describe how your research is tackling this; (2) the uncertain outcome , where you introduce a phenomenon where the consequences have been unclear and then you reveal those consequences with your research; and (3) the evocative example , where you start with some interesting example from your research (a quote from the interview transcripts, for example) or the real world and then explain how that example illustrates the larger patterns you found in your research. Notice that each of these is a framing story. Framing stories are essential regardless of format!

A Word on Universal Design

Please consider accessibility issues during your presentation, and incorporate elements of universal design into your slideshow. The basic idea behind universal design in presentations is that to the greatest extent possible, all people should be able to view, hear, or otherwise take in your presentation without needing special individual adaptations. If you can make your presentation accessible to people with visual impairment or hearing loss, why not do so? For example, one in twelve men is color-blind, unable to differentiate between certain colors, red/green being the most common problem. So if you design a graphic that relies on red and green bars, some of your audience members may not be able to properly identify which bar means what. Simple contrasts of black and white are much more likely to be visible to all members of your audience. There are many other elements of good universal design, but the basic foundation of all of them is that you consider how to make your presentation as accessible as possible at the outset. For example, include captions whenever possible, both as descriptions on slides and as images on slides and for any audio or video clips you are including; keep font sizes large enough to read from the back of the room; and face the audience when you are.

Poster Design

Undergraduate students who present at conferences are often encouraged to present at “poster sessions.” This usually means setting up a poster version of your research in a large hall or convention space at a set period of time—ninety minutes is common. Your poster will be one of dozens, and conference-goers will wander through the space, stopping intermittently at posters that attract them. Those who stop by might ask you questions about your research, and you are expected to be able to talk intelligently for two or three minutes. It’s a fairly easy way to practice presenting at conferences, which is why so many organizations hold these special poster sessions.

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A good poster design will be immediately attractive to passersby and clearly and succinctly describe your research methods, findings, and conclusions. Some students have simply shrunk down their research papers to manageable sizes and then pasted them on a poster, all twelve to fifteen pages of them. Don’t do that! Here are some better suggestions: State the main conclusion of your research in large bold print at the top of your poster, on brightly colored (contrasting) paper, and paste in a QR code that links to your full paper online ( Calarco 2020:280 ). Use the rest of the poster board to provide a couple of highlights and details of the study. For an interview-based study, for example, you will want to put in some details about your sample (including number of interviews) and setting and then perhaps one or two key quotes, also distinguished by contrasting color background.

Incorporating Visual Design in Your Presentations

In addition to ensuring that your presentation is accessible to as large an audience as possible, you also want to think about how to display your data in general, particularly how to use charts and graphs and figures. [6] The first piece of advice is, use them! As the saying goes, a picture is worth a thousand words. If you can cut to the chase with a visually stunning display, do so. But there are visual displays that are stunning, and then there are the tired, hard-to-see visual displays that predominate at conferences. You can do better than most presenters by simply paying attention here and committing yourself to a good design. As with model section passages, keep a file of visual displays that work as models for your own presentations. Find a good guidebook to presenting data effectively (Evergreen 2018 , 2019 ; Schwabisch 2021) , and refer to it often.

Let me make a few suggestions here to get you started. First, test every visual display on a friend or colleague to find out how quickly they can understand the point you are trying to convey. As with reading passages aloud to ensure that your writing works, showing someone your display is the quickest way to find out if it works. Second, put the point in the title of the display! When writing for an academic journal, there will be specific conventions of what to include in the title (full description including methods of analysis, sample, dates), but in a public presentation, there are no limiting rules. So you are free to write as your title “Working-Class College Students Are Three Times as Likely as Their Peers to Drop Out of College,” if that is the point of the graphic display. It certainly helps the communicative aspect. Third, use the themes available to you in Excel for creating graphic displays, but alter them to better fit your needs . Consider adding dark borders to bars and columns, for example, so that they appear crisper for your audience. Include data callouts and labels, and enlarge them so they are clearly visible. When duplicative or otherwise unnecessary, drop distracting gridlines and labels on the y-axis (the vertical one). Don’t go crazy adding different fonts, however—keep things simple and clear. Sans serif fonts (those without the little hooks on the ends of letters) read better from a distance. Try to use the same color scheme throughout, even if this means manually changing the colors of bars and columns. For example, when reporting on working-class college students, I use blue bars, while I reserve green bars for wealthy students and yellow bars for students in the middle. I repeat these colors throughout my presentations and incorporate different colors when talking about other items or factors. You can also try using simple grayscale throughout, with pops of color to indicate a bar or column or line that is of the most interest. These are just some suggestions. The point is to take presentation seriously and to pay attention to visual displays you are using to ensure they effectively communicate what you want them to communicate. I’ve included a data visualization checklist from Evergreen ( 2018 ) here.

Ethics of Presentation and Reliability

Until now, all the data you have collected have been yours alone. Once you present the data, however, you are sharing sometimes very intimate information about people with a broader public. You will find yourself balancing between protecting the privacy of those you’ve interviewed and observed and needing to demonstrate the reliability of the study. The more information you provide to your audience, the more they can understand and appreciate what you have found, but this also may pose risks to your participants. There is no one correct way to go about finding the right balance. As always, you have a duty to consider what you are doing and must make some hard decisions.

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The most obvious place we see this paradox emerge is when you mask your data to protect the privacy of your participants. It is standard practice to provide pseudonyms, for example. It is such standard practice that you should always assume you are being given a pseudonym when reading a book or article based on qualitative research. When I was a graduate student, I tried to find information on how best to construct pseudonyms but found little guidance. There are some ethical issues here, I think. [7] Do you create a name that has the same kind of resonance as the original name? If the person goes by a nickname, should you use a nickname as a pseudonym? What about names that are ethnically marked (as in, almost all of them)? Is there something unethical about reracializing a person? (Yes!) In her study of adolescent subcultures, Wilkins ( 2008 ) noted, “Because many of the goths used creative, alternative names rather than their given names, I did my best to reproduce the spirit of their chosen names” ( 24 ).

Your reader or audience will want to know all the details about your participants so that they can gauge both your credibility and the reliability of your findings. But how many details are too many? What if you change the name but otherwise retain all the personal pieces of information about where they grew up, and how old they were when they got married, and how many children they have, and whether they made a splash in the news cycle that time they were stalked by their ex-boyfriend? At some point, those details are going to tip over into the zone of potential unmasking. When you are doing research at one particular field site that may be easily ascertained (as when you interview college students, probably at the institution at which you are a student yourself), it is even more important to be wary of providing too many details. You also need to think that your participants might read what you have written, know things about the site or the population from which you drew your interviews, and figure out whom you are talking about. This can all get very messy if you don’t do more than simply pseudonymize the people you interviewed or observed.

There are some ways to do this. One, you can design a study with all of these risks in mind. That might mean choosing to conduct interviews or observations at multiple sites so that no one person can be easily identified. Another is to alter some basic details about your participants to protect their identity or to refuse to provide all the information when selecting quotes . Let’s say you have an interviewee named “Anna” (a pseudonym), and she is a twenty-four-year-old Latina studying to be an engineer. You want to use a quote from Anna about racial discrimination in her graduate program. Instead of attributing the quote to Anna (whom your reader knows, because you’ve already told them, is a twenty-four-year-old Latina studying engineering), you might simply attribute the quote to “Latina student in STEM.” Taking this a step further, you might leave the quote unattributed, providing a list of quotes about racial discrimination by “various students.”

The problem with masking all the identifiers, of course, is that you lose some of the analytical heft of those attributes. If it mattered that Anna was twenty-four (not thirty-four) and that she was a Latina and that she was studying engineering, taking out any of those aspects of her identity might weaken your analysis. This is one of those “hard choices” you will be called on to make! A rather radical and controversial solution to this dilemma is to create composite characters , characters based on the reality of the interviews but fully masked because they are not identifiable with any one person. My students are often very queasy about this when I explain it to them. The more positivistic your approach and the more you see individuals rather than social relationships/structure as the “object” of your study, the more employing composites will seem like a really bad idea. But composites “allow researchers to present complex, situated accounts from individuals” without disclosing personal identities ( Willis 2019 ), and they can be effective ways of presenting theory narratively ( Hurst 2019 ). Ironically, composites permit you more latitude when including “dirty laundry” or stories that could harm individuals if their identities became known. Rather than squeezing out details that could identify a participant, the identities are permanently removed from the details. Great difficulty remains, however, in clearly explaining the theoretical use of composites to your audience and providing sufficient information on the reliability of the underlying data.

There are a host of other ethical issues that emerge as you write and present your data. This is where being reflective throughout the process will help. How and what you share of what you have learned will depend on the social relationships you have built, the audiences you are writing or speaking to, and the underlying animating goals of your study. Be conscious about all of your decisions, and then be able to explain them fully, both to yourself and to those who ask.

Our research is often close to us. As a Black woman who is a first-generation college student and a professional with a poverty/working-class origin, each of these pieces of my identity creates nuances in how I engage in my research, including how I share it out. Because of this, it’s important for us to have people in our lives who we trust who can help us, particularly, when we are trying to share our findings. As researchers, we have been steeped in our work, so we know all the details and nuances. Sometimes we take this for granted, and we might not have shared those nuances in conversation or writing or taken some of this information for granted. As I share my research with trusted friends and colleagues, I pay attention to the questions they ask me or the feedback they give when we talk or when they read drafts.

—Kim McAloney, PhD, College Student Services Administration Ecampus coordinator and instructor

Final Comments: Preparing for Being Challenged

Once you put your work out there, you must be ready to be challenged. Science is a collective enterprise and depends on a healthy give and take among researchers. This can be both novel and difficult as you get started, but the more you understand the importance of these challenges, the easier it will be to develop the kind of thick skin necessary for success in academia. Scientists’ authority rests on both the inherent strength of their findings and their ability to convince other scientists of the reliability and validity and value of those findings. So be prepared to be challenged, and recognize this as simply another important aspect of conducting research!

Considering what challenges might be made as you design and conduct your study will help you when you get to the writing and presentation stage. Address probable challenges in your final article, and have a planned response to probable questions in a conference presentation or job talk. The following is a list of common challenges of qualitative research and how you might best address them:

  • Questions about generalizability . Although qualitative research is not statistically generalizable (and be prepared to explain why), qualitative research is theoretically generalizable. Discuss why your findings here might tell us something about related phenomena or contexts.
  • Questions about reliability . You probably took steps to ensure the reliability of your findings. Discuss them! This includes explaining the use and value of multiple data sources and defending your sampling and case selections. It also means being transparent about your own position as researcher and explaining steps you took to ensure that what you were seeing was really there.
  • Questions about replicability. Although qualitative research cannot strictly be replicated because the circumstances and contexts will necessarily be different (if only because the point in time is different), you should be able to provide as much detail as possible about how the study was conducted so that another researcher could attempt to confirm or disconfirm your findings. Also, be very clear about the limitations of your study, as this allows other researchers insight into what future research might be warranted.

None of this is easy, of course. Writing beautifully and presenting clearly and cogently require skill and practice. If you take anything from this chapter, it is to remember that presentation is an important and essential part of the research process and to allocate time for this as you plan your research.

Data Visualization Checklist for Slideshow (PPT) Presentations

Adapted from Evergreen ( 2018 )

Text checklist

  • Short catchy, descriptive titles (e.g., “Working-class students are three times as likely to drop out of college”) summarize the point of the visual display
  • Subtitled and annotations provide additional information (e.g., “note: male students also more likely to drop out”)
  • Text size is hierarchical and readable (titles are largest; axes labels smallest, which should be at least 20points)
  • Text is horizontal. Audience members cannot read vertical text!
  • All data labeled directly and clearly: get rid of those “legends” and embed the data in your graphic display
  • Labels are used sparingly; avoid redundancy (e.g., do not include both a number axis and a number label)

Arrangement checklist

  • Proportions are accurate; bar charts should always start at zero; don’t mislead the audience!
  • Data are intentionally ordered (e.g., by frequency counts). Do not leave ragged alphabetized bar graphs!
  • Axis intervals are equidistant: spaces between axis intervals should be the same unit
  • Graph is two-dimensional. Three-dimensional and “bevelled” displays are confusing
  • There is no unwanted decoration (especially the kind that comes automatically through the PPT “theme”). This wastes your space and confuses.

Color checklist

  • There is an intentional color scheme (do not use default theme)
  • Color is used to identify key patterns (e.g., highlight one bar in red against six others in greyscale if this is the bar you want the audience to notice)
  • Color is still legible when printed in black and white
  • Color is legible for people with color blindness (do not use red/green or yellow/blue combinations)
  • There is sufficient contrast between text and background (black text on white background works best; be careful of white on dark!)

Lines checklist

  • Be wary of using gridlines; if you do, mute them (grey, not black)
  • Allow graph to bleed into surroundings (don’t use border lines)
  • Remove axis lines unless absolutely necessary (better to label directly)

Overall design checklist

  • The display highlights a significant finding or conclusion that your audience can ‘”see” relatively quickly
  • The type of graph (e.g., bar chart, pie chart, line graph) is appropriate for the data. Avoid pie charts with more than three slices!
  • Graph has appropriate level of precision; if you don’t need decimal places
  • All the chart elements work together to reinforce the main message

Universal Design Checklist for Slideshow (PPT) Presentations

  • Include both verbal and written descriptions (e.g., captions on slides); consider providing a hand-out to accompany the presentation
  • Microphone available (ask audience in back if they can clearly hear)
  • Face audience; allow people to read your lips
  • Turn on captions when presenting audio or video clips
  • Adjust light settings for visibility
  • Speak slowly and clearly; practice articulation; don’t mutter or speak under your breath (even if you have something humorous to say – say it loud!)
  • Use Black/White contrasts for easy visibility; or use color contrasts that are real contrasts (do not rely on people being able to differentiate red from green, for example)
  • Use easy to read font styles and avoid too small font sizes: think about what an audience member in the back row will be able to see and read.
  • Keep your slides simple: do not overclutter them; if you are including quotes from your interviews, take short evocative snippets only, and bold key words and passages. You should also read aloud each passage, preferably with feeling!

Supplement: Models of Written Sections for Future Reference

Data collection section example.

Interviews were semi structured, lasted between one and three hours, and took place at a location chosen by the interviewee. Discussions centered on four general topics: (1) knowledge of their parent’s immigration experiences; (2) relationship with their parents; (3) understanding of family labor, including language-brokering experiences; and (4) experiences with school and peers, including any future life plans. While conducting interviews, I paid close attention to respondents’ nonverbal cues, as well as their use of metaphors and jokes. I conducted interviews until I reached a point of saturation, as indicated by encountering repeated themes in new interviews (Glaser and Strauss 1967). Interviews were audio recorded, transcribed with each interviewee’s permission, and conducted in accordance with IRB protocols. Minors received permission from their parents before participation in the interview. ( Kwon 2022:1832 )

Justification of Case Selection / Sample Description Section Example

Looking at one profession within one organization and in one geographic area does impose limitations on the generalizability of our findings. However, it also has advantages. We eliminate the problem of interorganizational heterogeneity. If multiple organizations are studied simultaneously, it can make it difficult to discern the mechanisms that contribute to racial inequalities. Even with a single occupation there is considerable heterogeneity, which may make understanding how organizational structure impacts worker outcomes difficult. By using the case of one group of professionals in one religious denomination in one geographic region of the United States, we clarify how individuals’ perceptions and experiences of occupational inequality unfold in relation to a variety of observed and unobserved occupational and contextual factors that might be obscured in a larger-scale study. Focusing on a specific group of professionals allows us to explore and identify ways that formal organizational rules combine with informal processes to contribute to the persistence of racial inequality. ( Eagle and Mueller 2022:1510–1511 )

Ethics Section Example

I asked everyone who was willing to sit for a formal interview to speak only for themselves and offered each of them a prepaid Visa Card worth $25–40. I also offered everyone the opportunity to keep the card and erase the tape completely at any time they were dissatisfied with the interview in any way. No one asked for the tape to be erased; rather, people remarked on the interview being a really good experience because they felt heard. Each interview was professionally transcribed and for the most part the excerpts are literal transcriptions. In a few places, the excerpts have been edited to reduce colloquial features of speech (e.g., you know, like, um) and some recursive elements common to spoken language. A few excerpts were placed into standard English for clarity. I made this choice for the benefit of readers who might otherwise find the insights and ideas harder to parse in the original. However, I have to acknowledge this as an act of class-based violence. I tried to keep the original phrasing whenever possible. ( Pascale 2021:235 )

Further Readings

Calarco, Jessica McCrory. 2020. A Field Guide to Grad School: Uncovering the Hidden Curriculum . Princeton, NJ: Princeton University Press. Don’t let the unassuming title mislead you—there is a wealth of helpful information on writing and presenting data included here in a highly accessible manner. Every graduate student should have a copy of this book.

Edwards, Mark. 2012. Writing in Sociology . Thousand Oaks, CA: SAGE. An excellent guide to writing and presenting sociological research by an Oregon State University professor. Geared toward undergraduates and useful for writing about either quantitative or qualitative research or both.

Evergreen, Stephanie D. H. 2018. Presenting Data Effectively: Communicating Your Findings for Maximum Impact . Thousand Oaks, CA: SAGE. This is one of my very favorite books, and I recommend it highly for everyone who wants their presentations and publications to communicate more effectively than the boring black-and-white, ragged-edge tables and figures academics are used to seeing.

Evergreen, Stephanie D. H. 2019. Effective Data Visualization 2 . Thousand Oaks, CA: SAGE. This is an advanced primer for presenting clean and clear data using graphs, tables, color, font, and so on. Start with Evergreen (2018), and if you graduate from that text, move on to this one.

Schwabisch, Jonathan. 2021. Better Data Visualizations: A Guide for Scholars, Researchers, and Wonks . New York: Columbia University Press. Where Evergreen’s (2018, 2019) focus is on how to make the best visual displays possible for effective communication, this book is specifically geared toward visual displays of academic data, both quantitative and qualitative. If you want to know when it is appropriate to use a pie chart instead of a stacked bar chart, this is the reference to use.

  • Some examples: Qualitative Inquiry , Qualitative Research , American Journal of Qualitative Research , Ethnography , Journal of Ethnographic and Qualitative Research , Qualitative Report , Qualitative Sociology , and Qualitative Studies . ↵
  • This is something I do with every article I write: using Excel, I write each element of the expected article in a separate row, with one column for “expected word count” and another column for “actual word count.” I fill in the actual word count as I write. I add a third column for “comments to myself”—how things are progressing, what I still need to do, and so on. I then use the “sum” function below each of the first two columns to keep a running count of my progress relative to the final word count. ↵
  • And this is true, I would argue, even when your primary goal is to leave space for the voices of those who don’t usually get a chance to be part of the conversation. You will still want to put those voices in some kind of choir, with a clear direction (song) to be sung. The worst thing you can do is overwhelm your audience with random quotes or long passages with no key to understanding them. Yes, a lot of metaphors—qualitative researchers love metaphors! ↵
  • To take Calarco’s recipe analogy further, do not write like those food bloggers who spend more time discussing the color of their kitchen or the experiences they had at the market than they do the actual cooking; similarly, do not write recipes that omit crucial details like the amount of flour or the size of the baking pan used or the temperature of the oven. ↵
  • The exception is the “compare and contrast” of two or more quotes, but use caution here. None of the quotes should be very long at all (a sentence or two each). ↵
  • Although this section is geared toward presentations, many of the suggestions could also be useful when writing about your data. Don’t be afraid to use charts and graphs and figures when writing your proposal, article, thesis, or dissertation. At the very least, you should incorporate a tabular display of the participants, sites, or documents used. ↵
  • I was so puzzled by these kinds of questions that I wrote one of my very first articles on it ( Hurst 2008 ). ↵

The visual presentation of data or information through graphics such as charts, graphs, plots, infographics, maps, and animation.  Recall the best documentary you ever viewed, and there were probably excellent examples of good data visualization there (for me, this was An Inconvenient Truth , Al Gore’s film about climate change).  Good data visualization allows more effective communication of findings of research, particularly in public presentations (e.g., slideshows).

Introduction to Qualitative Research Methods Copyright © 2023 by Allison Hurst is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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How to present a research paper in PPT: best practices

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How to present a research paper in PPT: best practices

A research paper presentation is frequently used at conferences and other events where you have a chance to share the results of your research and receive feedback from colleagues. Although it may appear as simple as summarizing the findings, successful examples of research paper presentations show that there is a little bit more to it.

In this article, we’ll walk you through the basic outline and steps to create a good research paper presentation. We’ll also explain what to include and what not to include in your presentation of research paper and share some of the most effective tips you can use to take your slides to the next level.

Research paper PowerPoint presentation outline

Creating a PowerPoint presentation for a research paper involves organizing and summarizing your key findings, methodology, and conclusions in a way that encourages your audience to interact with your work and share their interest in it with others. Here’s a basic research paper outline PowerPoint you can follow:

1. Title (1 slide)

Typically, your title slide should contain the following information:

  • Title of the research paper
  • Affiliation or institution
  • Date of presentation

2. Introduction (1-3 slides)

On this slide of your presentation, briefly introduce the research topic and its significance and state the research question or objective.

3. Research questions or hypothesis (1 slide)

This slide should emphasize the objectives of your research or present the hypothesis.

4. Literature review (1 slide)

Your literature review has to provide context for your research by summarizing relevant literature. Additionally, it should highlight gaps or areas where your research contributes.

5. Methodology and data collection (1-2 slides)

This slide of your research paper PowerPoint has to explain the research design, methods, and procedures. It must also Include details about participants, materials, and data collection and emphasize special equipment you have used in your work.

6. Results (3-5 slides)

On this slide, you must present the results of your data analysis and discuss any trends, patterns, or significant findings. Moreover, you should use charts, graphs, and tables to illustrate data and highlight something novel in your results (if applicable).

7. Conclusion (1 slide)

Your conclusion slide has to summarize the main findings and their implications, as well as discuss the broader impact of your research. Usually, a single statement is enough.

8. Recommendations (1 slide)

If applicable, provide recommendations for future research or actions on this slide.

9. References (1-2 slides)

The references slide is where you list all the sources cited in your research paper.

10. Acknowledgments (1 slide)

On this presentation slide, acknowledge any individuals, organizations, or funding sources that contributed to your research.

11. Appendix (1 slide)

If applicable, include any supplementary materials, such as additional data or detailed charts, in your appendix slide.

The above outline is just a general guideline, so make sure to adjust it based on your specific research paper and the time allotted for the presentation.

Steps to creating a memorable research paper presentation

Creating a PowerPoint presentation for a research paper involves several critical steps needed to convey your findings and engage your audience effectively, and these steps are as follows:

Step 1. Understand your audience:

  • Identify the audience for your presentation.
  • Tailor your content and level of detail to match the audience’s background and knowledge.

Step 2. Define your key messages:

  • Clearly articulate the main messages or findings of your research.
  • Identify the key points you want your audience to remember.

Step 3. Design your research paper PPT presentation:

  • Use a clean and professional design that complements your research topic.
  • Choose readable fonts, consistent formatting, and a limited color palette.
  • Opt for PowerPoint presentation services if slide design is not your strong side.

Step 4. Put content on slides:

  • Follow the outline above to structure your presentation effectively; include key sections and topics.
  • Organize your content logically, following the flow of your research paper.

Step 5. Final check:

  • Proofread your slides for typos, errors, and inconsistencies.
  • Ensure all visuals are clear, high-quality, and properly labeled.

Step 6. Save and share:

  • Save your presentation and ensure compatibility with the equipment you’ll be using.
  • If necessary, share a copy of your presentation with the audience.

By following these steps, you can create a well-organized and visually appealing research paper presentation PowerPoint that effectively conveys your research findings to the audience.

What to include and what not to include in your presentation

In addition to the must-know PowerPoint presentation recommendations, which we’ll cover later in this article, consider the following do’s and don’ts when you’re putting together your research paper presentation:

  • Focus on the topic.
  • Be brief and to the point.
  • Attract the audience’s attention and highlight interesting details.
  • Use only relevant visuals (maps, charts, pictures, graphs, etc.).
  • Use numbers and bullet points to structure the content.
  • Make clear statements regarding the essence and results of your research.

Don’ts:

  • Don’t write down the whole outline of your paper and nothing else.
  • Don’t put long, full sentences on your slides; split them into smaller ones.
  • Don’t use distracting patterns, colors, pictures, and other visuals on your slides; the simpler, the better.
  • Don’t use too complicated graphs or charts; only the ones that are easy to understand.
  • Now that we’ve discussed the basics, let’s move on to the top tips for making a powerful presentation of your research paper.

8 tips on how to make research paper presentation that achieves its goals

You’ve probably been to a presentation where the presenter reads word for word from their PowerPoint outline. Or where the presentation is cluttered, chaotic, or contains too much data. The simple tips below will help you summarize a 10 to 15-page paper for a 15 to 20-minute talk and succeed, so read on!

Tip #1: Less is more

You want to provide enough information to make your audience want to know more. Including details but not too many and avoiding technical jargon, formulas, and long sentences are always good ways to achieve this.

Tip #2: Be professional

Avoid using too many colors, font changes, distracting backgrounds, animations, etc. Bullet points with a few words to highlight the important information are preferable to lengthy paragraphs. Additionally, include slide numbers on all PowerPoint slides except for the title slide, and make sure it is followed by a table of contents, offering a brief overview of the entire research paper.

Tip #3: Strive for balance

PowerPoint slides have limited space, so use it carefully. Typically, one to two points per slide or 5 lines for 5 words in a sentence are enough to present your ideas.

Tip #4: Use proper fonts and text size

The font you use should be easy to read and consistent throughout the slides. You can go with Arial, Times New Roman, Calibri, or a combination of these three. An ideal text size is 32 points, while a heading size is 44.

Tip #5: Concentrate on the visual side

A PowerPoint presentation is one of the best tools for presenting information visually. Use graphs instead of tables and topic-relevant illustrations instead of walls of text. Keep your visuals as clean and professional as the content of your presentation.

Tip #6: Practice your delivery

Always go through your presentation when you’re done to ensure a smooth and confident delivery and time yourself to stay within the allotted limit.

Tip #7: Get ready for questions

Anticipate potential questions from your audience and prepare thoughtful responses. Also, be ready to engage in discussions about your research.

Tip #8: Don’t be afraid to utilize professional help

If the mere thought of designing a presentation overwhelms you or you’re pressed for time, consider leveraging professional PowerPoint redesign services . A dedicated design team can transform your content or old presentation into effective slides, ensuring your message is communicated clearly and captivates your audience. This way, you can focus on refining your delivery and preparing for the presentation.

Lastly, remember that even experienced presenters get nervous before delivering research paper PowerPoint presentations in front of the audience. You cannot know everything; some things can be beyond your control, which is completely fine. You are at the event not only to share what you know but also to learn from others. So, no matter what, dress appropriately, look straight into the audience’s eyes, try to speak and move naturally, present your information enthusiastically, and have fun!

If you need help with slide design, get in touch with our dedicated design team and let qualified professionals turn your research findings into a visually appealing, polished presentation that leaves a lasting impression on your audience. Our experienced designers specialize in creating engaging layouts, incorporating compelling graphics, and ensuring a cohesive visual narrative that complements content on any subject.

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Research Process: 8 Steps in Research Process

what is rsearch process

The research process starts with identifying a research problem and conducting a literature review to understand the context. The researcher sets research questions, objectives, and hypotheses based on the research problem.

A research study design is formed to select a sample size and collect data after processing and analyzing the collected data and the research findings presented in a research report.

What is the Research Process?

There are a variety of approaches to research in any field of investigation, irrespective of whether it is applied research or basic research. Each research study will be unique in some ways because of the particular time, setting, environment, and place it is being undertaken.

Nevertheless, all research endeavors share a common goal of furthering our understanding of the problem, and thus, all traverse through certain primary stages, forming a process called the research process.

Understanding the research process is necessary to effectively carry out research and sequence the stages inherent in the process.

How Research Process Work?

Research Process: 8 Steps in Research Process

Eight steps research process is, in essence, part and parcel of a research proposal. It is an outline of the commitment that you intend to follow in executing a research study.

A close examination of the above stages reveals that each of these stages, by and large, is dependent upon the others.

One cannot analyze data (step 7) unless he has collected data (step 6). One cannot write a report (step 8) unless he has collected and analyzed data (step 7).

Research then is a system of interdependent related stages. Violation of this sequence can cause irreparable harm to the study.

It is also true that several alternatives are available to the researcher during each stage stated above. A research process can be compared with a route map.

The map analogy is useful for the researcher because several alternatives exist at each stage of the research process.

Choosing the best alternative in terms of time constraints, money, and human resources in our research decision is our primary goal.

Before explaining the stages of the research process, we explain the term ‘iterative’ appearing within the oval-shaped diagram at the center of the schematic diagram.

The key to a successful research project ultimately lies in iteration: the process of returning again and again to the identification of the research problems, methodology, data collection, etc., which leads to new ideas, revisions, and improvements.

By discussing the research project with advisers and peers, one will often find that new research questions need to be added, variables to be omitted, added or redefined, and other changes to be made. As a proposed study is examined and reexamined from different perspectives, it may begin to transform and take a different shape.

This is expected and is an essential component of a good research study.

Besides, examining study methods and data collected from different viewpoints is important to ensure a comprehensive approach to the research question.

In conclusion, there is seldom any single strategy or formula for developing a successful research study, but it is essential to realize that the research process is cyclical and iterative.

What is the primary purpose of the research process?

The research process aims to identify a research problem, understand its context through a literature review, set research questions and objectives, design a research study, select a sample, collect data, analyze the data, and present the findings in a research report.

Why is the research design important in the research process?

The research design is the blueprint for fulfilling objectives and answering research questions. It specifies the methods and procedures for collecting, processing, and analyzing data, ensuring the study is structured and systematic.

8 Steps of Research Process

Identifying the research problem.

Identifying the Research Problem

The first and foremost task in the entire process of scientific research is to identify a research problem .

A well-identified problem will lead the researcher to accomplish all-important phases of the research process, from setting objectives to selecting the research methodology .

But the core question is: whether all problems require research.

We have countless problems around us, but all we encounter do not qualify as research problems; thus, these do not need to be researched.

Keeping this point in mind, we must draw a line between research and non-research problems.

Intuitively, researchable problems are those that have a possibility of thorough verification investigation, which can be effected through the analysis and collection of data. In contrast, the non-research problems do not need to go through these processes.

Researchers need to identify both;

Non-Research Problems

Statement of the problem, justifying the problem, analyzing the problem.

A non-research problem does not require any research to arrive at a solution. Intuitively, a non-researchable problem consists of vague details and cannot be resolved through research.

It is a managerial or built-in problem that may be solved at the administrative or management level. The answer to any question raised in a non-research setting is almost always obvious.

The cholera outbreak, for example, following a severe flood, is a common phenomenon in many communities. The reason for this is known. It is thus not a research problem.

Similarly, the reasons for the sudden rise in prices of many essential commodities following the announcement of the budget by the Finance Minister need no investigation. Hence it is not a problem that needs research.

How is a research problem different from a non-research problem?

A research problem is a perceived difficulty that requires thorough verification and investigation through data analysis and collection. In contrast, a non-research problem does not require research for a solution, as the answer is often obvious or already known.

Non-Research Problems Examples

A recent survey in town- A found that 1000 women were continuous users of contraceptive pills.

But last month’s service statistics indicate that none of these women were using contraceptive pills (Fisher et al. 1991:4).

The discrepancy is that ‘all 1000 women should have been using a pill, but none is doing so. The question is: why the discrepancy exists?

Well, the fact is, a monsoon flood has prevented all new supplies of pills from reaching town- A, and all old supplies have been exhausted. Thus, although the problem situation exists, the reason for the problem is already known.

Therefore, assuming all the facts are correct, there is no reason to research the factors associated with pill discontinuation among women. This is, thus, a non-research problem.

A pilot survey by University students revealed that in Rural Town-A, the goiter prevalence among school children is as high as 80%, while in the neighboring Rural Town-A, it is only 30%. Why is a discrepancy?

Upon inquiry, it was seen that some three years back, UNICEF launched a lipiodol injection program in the neighboring Rural Town-A.

This attempt acted as a preventive measure against the goiter. The reason for the discrepancy is known; hence, we do not consider the problem a research problem.

A hospital treated a large number of cholera cases with penicillin, but the treatment with penicillin was not found to be effective. Do we need research to know the reason?

Here again, there is one single reason that Vibrio cholera is not sensitive to penicillin; therefore, this is not the drug of choice for this disease.

In this case, too, as the reasons are known, it is unwise to undertake any study to find out why penicillin does not improve the condition of cholera patients. This is also a non-research problem.

In the tea marketing system, buying and selling tea starts with bidders. Blenders purchase open tea from the bidders. Over the years, marketing cost has been the highest for bidders and the lowest for blenders. What makes this difference?

The bidders pay exorbitantly higher transport costs, which constitute about 30% of their total cost.

Blenders have significantly fewer marketing functions involving transportation, so their marketing cost remains minimal.

Hence no research is needed to identify the factors that make this difference.

Here are some of the problems we frequently encounter, which may well be considered non-research problems:

  • Rises in the price of warm clothes during winter;
  • Preferring admission to public universities over private universities;
  • Crisis of accommodations in sea resorts during summer
  • Traffic jams in the city street after office hours;
  • High sales in department stores after an offer of a discount.

Research Problem

In contrast to a non-research problem, a research problem is of primary concern to a researcher.

A research problem is a perceived difficulty, a feeling of discomfort, or a discrepancy between a common belief and reality.

As noted by Fisher et al. (1993), a problem will qualify as a potential research problem when the following three conditions exist:

  • There should be a perceived discrepancy between “what it is” and “what it should have been.” This implies that there should be a difference between “what exists” and the “ideal or planned situation”;
  • A question about “why” the discrepancy exists. This implies that the reason(s) for this discrepancy is unclear to the researcher (so that it makes sense to develop a research question); and
  • There should be at least two possible answers or solutions to the questions or problems.

The third point is important. If there is only one possible and plausible answer to the question about the discrepancy, then a research situation does not exist.

It is a non-research problem that can be tackled at the managerial or administrative level.

Research Problem Examples

Research problem – example #1.

While visiting a rural area, the UNICEF team observed that some villages have female school attendance rates as high as 75%, while some have as low as 10%, although all villages should have a nearly equal attendance rate. What factors are associated with this discrepancy?

We may enumerate several reasons for this:

  • Villages differ in their socio-economic background.
  • In some villages, the Muslim population constitutes a large proportion of the total population. Religion might play a vital role.
  • Schools are far away from some villages. The distance thus may make this difference.

Because there is more than one answer to the problem, it is considered a research problem, and a study can be undertaken to find a solution.

Research Problem – Example #2

The Government has been making all-out efforts to ensure a regular flow of credit in rural areas at a concession rate through liberal lending policy and establishing many bank branches in rural areas.

Knowledgeable sources indicate that expected development in rural areas has not yet been achieved, mainly because of improper credit utilization.

More than one reason is suspected for such misuse or misdirection.

These include, among others:

  • Diversion of credit money to some unproductive sectors
  • Transfer of credit money to other people like money lenders, who exploit the rural people with this money
  • Lack of knowledge of proper utilization of the credit.

Here too, reasons for misuse of loans are more than one. We thus consider this problem as a researchable problem.

Research Problem – Example #3

Let’s look at a new headline: Stock Exchange observes the steepest ever fall in stock prices: several injured as retail investors clash with police, vehicles ransacked .

Investors’ demonstration, protest and clash with police pause a problem. Still, it is certainly not a research problem since there is only one known reason for the problem: Stock Exchange experiences the steepest fall in stock prices. But what causes this unprecedented fall in the share market?

Experts felt that no single reason could be attributed to the problem. It is a mix of several factors and is a research problem. The following were assumed to be some of the possible reasons:

  • The merchant banking system;
  • Liquidity shortage because of the hike in the rate of cash reserve requirement (CRR);
  • IMF’s warnings and prescriptions on the commercial banks’ exposure to the stock market;
  • Increase in supply of new shares;
  • Manipulation of share prices;
  • Lack of knowledge of the investors on the company’s fundamentals.

The choice of a research problem is not as easy as it appears. The researchers generally guide it;

  • own intellectual orientation,
  • level of training,
  • experience,
  • knowledge on the subject matter, and
  • intellectual curiosity.

Theoretical and practical considerations also play a vital role in choosing a research problem. Societal needs also guide in choosing a research problem.

Once we have chosen a research problem, a few more related steps must be followed before a decision is taken to undertake a research study.

These include, among others, the following:

  • Statement of the problem.
  • Justifying the problem.
  • Analyzing the problem.

A detailed exposition of these issues is undertaken in chapter ten while discussing the proposal development.

A clear and well-defined problem statement is considered the foundation for developing the research proposal.

It enables the researcher to systematically point out why the proposed research on the problem should be undertaken and what he hopes to achieve with the study’s findings.

A well-defined statement of the problem will lead the researcher to formulate the research objectives, understand the background of the study, and choose a proper research methodology.

Once the problem situation has been identified and clearly stated, it is important to justify the importance of the problem.

In justifying the problems, we ask such questions as why the problem of the study is important, how large and widespread the problem is, and whether others can be convinced about the importance of the problem and the like.

Answers to the above questions should be reviewed and presented in one or two paragraphs that justify the importance of the problem.

As a first step in analyzing the problem, critical attention should be given to accommodate the viewpoints of the managers, users, and researchers to the problem through threadbare discussions.

The next step is identifying the factors that may have contributed to the perceived problems.

Issues of Research Problem Identification

There are several ways to identify, define, and analyze a problem, obtain insights, and get a clearer idea about these issues. Exploratory research is one of the ways of accomplishing this.

The purpose of the exploratory research process is to progressively narrow the scope of the topic and transform the undefined problems into defined ones, incorporating specific research objectives.

The exploratory study entails a few basic strategies for gaining insights into the problem. It is accomplished through such efforts as:

Pilot Survey

A pilot survey collects proxy data from the ultimate subjects of the study to serve as a guide for the large study. A pilot study generates primary data, usually for qualitative analysis.

This characteristic distinguishes a pilot survey from secondary data analysis, which gathers background information.

Case Studies

Case studies are quite helpful in diagnosing a problem and paving the way to defining the problem. It investigates one or a few situations identical to the researcher’s problem.

Focus Group Interviews

Focus group interviews, an unstructured free-flowing interview with a small group of people, may also be conducted to understand and define a research problem .

Experience Survey

Experience survey is another strategy to deal with the problem of identifying and defining the research problem.

It is an exploratory research endeavor in which individuals knowledgeable and experienced in a particular research problem are intimately consulted to understand the problem.

These persons are sometimes known as key informants, and an interview with them is popularly known as the Key Informant Interview (KII).

Reviewing of Literature

reviewing research literature

A review of relevant literature is an integral part of the research process. It enables the researcher to formulate his problem in terms of the specific aspects of the general area of his interest that has not been researched so far.

Such a review provides exposure to a larger body of knowledge and equips him with enhanced knowledge to efficiently follow the research process.

Through a proper review of the literature, the researcher may develop the coherence between the results of his study and those of the others.

A review of previous documents on similar or related phenomena is essential even for beginning researchers.

Ignoring the existing literature may lead to wasted effort on the part of the researchers.

Why spend time merely repeating what other investigators have already done?

Suppose the researcher is aware of earlier studies of his topic or related topics . In that case, he will be in a much better position to assess his work’s significance and convince others that it is important.

A confident and expert researcher is more crucial in questioning the others’ methodology, the choice of the data, and the quality of the inferences drawn from the study results.

In sum, we enumerate the following arguments in favor of reviewing the literature:

  • It avoids duplication of the work that has been done in the recent past.
  • It helps the researcher discover what others have learned and reported on the problem.
  • It enables the researcher to become familiar with the methodology followed by others.
  • It allows the researcher to understand what concepts and theories are relevant to his area of investigation.
  • It helps the researcher to understand if there are any significant controversies, contradictions, and inconsistencies in the findings.
  • It allows the researcher to understand if there are any unanswered research questions.
  • It might help the researcher to develop an analytical framework.
  • It will help the researcher consider including variables in his research that he might not have thought about.

Why is reviewing literature crucial in the research process?

Reviewing literature helps avoid duplicating previous work, discovers what others have learned about the problem, familiarizes the researcher with relevant concepts and theories, and ensures a comprehensive approach to the research question.

What is the significance of reviewing literature in the research process?

Reviewing relevant literature helps formulate the problem, understand the background of the study, choose a proper research methodology, and develop coherence between the study’s results and previous findings.

Setting Research Questions, Objectives, and Hypotheses

Setting Research Questions, Objectives, and Hypotheses

After discovering and defining the research problem, researchers should make a formal statement of the problem leading to research objectives .

An objective will precisely say what should be researched, delineate the type of information that should be collected, and provide a framework for the scope of the study. A well-formulated, testable research hypothesis is the best expression of a research objective.

A hypothesis is an unproven statement or proposition that can be refuted or supported by empirical data. Hypothetical statements assert a possible answer to a research question.

Step #4: Choosing the Study Design

Choosing the Study Design

The research design is the blueprint or framework for fulfilling objectives and answering research questions .

It is a master plan specifying the methods and procedures for collecting, processing, and analyzing the collected data. There are four basic research designs that a researcher can use to conduct their study;

  • experiment,
  • secondary data study, and
  • observational study.

The type of research design to be chosen from among the above four methods depends primarily on four factors:

  • The type of problem
  • The objectives of the study,
  • The existing state of knowledge about the problem that is being studied, and
  • The resources are available for the study.

Deciding on the Sample Design

Deciding on the sample design

Sampling is an important and separate step in the research process. The basic idea of sampling is that it involves any procedure that uses a relatively small number of items or portions (called a sample) of a universe (called population) to conclude the whole population.

It contrasts with the process of complete enumeration, in which every member of the population is included.

Such a complete enumeration is referred to as a census.

A population is the total collection of elements we wish to make some inference or generalization.

A sample is a part of the population, carefully selected to represent that population. If certain statistical procedures are followed in selecting the sample, it should have the same characteristics as the population. These procedures are embedded in the sample design.

Sample design refers to the methods followed in selecting a sample from the population and the estimating technique vis-a-vis the formula for computing the sample statistics.

The fundamental question is, then, how to select a sample.

To answer this question, we must have acquaintance with the sampling methods.

These methods are basically of two types;

  • probability sampling , and
  • non-probability sampling .

Probability sampling ensures every unit has a known nonzero probability of selection within the target population.

If there is no feasible alternative, a non-probability sampling method may be employed.

The basis of such selection is entirely dependent on the researcher’s discretion. This approach is called judgment sampling, convenience sampling, accidental sampling, and purposive sampling.

The most widely used probability sampling methods are simple random sampling , stratified random sampling , cluster sampling , and systematic sampling . They have been classified by their representation basis and unit selection techniques.

Two other variations of the sampling methods that are in great use are multistage sampling and probability proportional to size (PPS) sampling .

Multistage sampling is most commonly used in drawing samples from very large and diverse populations.

The PPS sampling is a variation of multistage sampling in which the probability of selecting a cluster is proportional to its size, and an equal number of elements are sampled within each cluster.

Collecting Data From The Research Sample

collect data from the research sample

Data gathering may range from simple observation to a large-scale survey in any defined population. There are many ways to collect data. The approach selected depends on the objectives of the study, the research design, and the availability of time, money, and personnel.

With the variation in the type of data (qualitative or quantitative) to be collected, the method of data collection also varies .

The most common means for collecting quantitative data is the structured interview .

Studies that obtain data by interviewing respondents are called surveys. Data can also be collected by using self-administered questionnaires . Telephone interviewing is another way in which data may be collected .

Other means of data collection include secondary sources, such as the census, vital registration records, official documents, previous surveys, etc.

Qualitative data are collected mainly through in-depth interviews, focus group discussions , Key Informant Interview ( KII), and observational studies.

Process and Analyze the Collected Research Data

Processing and Analyzing the Collected Research Data

Data processing generally begins with the editing and coding of data . Data are edited to ensure consistency across respondents and to locate omissions if any.

In survey data, editing reduces errors in the recording, improves legibility, and clarifies unclear and inappropriate responses. In addition to editing, the data also need coding.

Because it is impractical to place raw data into a report, alphanumeric codes are used to reduce the responses to a more manageable form for storage and future processing.

This coding process facilitates the processing of the data. The personal computer offers an excellent opportunity for data editing and coding processes.

Data analysis usually involves reducing accumulated data to a manageable size, developing summaries, searching for patterns, and applying statistical techniques for understanding and interpreting the findings in light of the research questions.

Further, based on his analysis, the researcher determines if his findings are consistent with the formulated hypotheses and theories.

The techniques used in analyzing data may range from simple graphical techniques to very complex multivariate analyses depending on the study’s objectives, the research design employed, and the nature of the data collected.

As in the case of data collection methods, an analytical technique appropriate in one situation may not be suitable for another.

Writing Research Report – Developing Research Proposal, Writing Report, Disseminating and Utilizing Results

Writing Research Report - Developing Research Proposal, Writing Report, Disseminating and Utilizing Results

The entire task of a research study is accumulated in a document called a proposal or research proposal.

A research proposal is a work plan, prospectus, outline, offer, and a statement of intent or commitment from an individual researcher or an organization to produce a product or render a service to a potential client or sponsor .

The proposal will be prepared to keep the sequence presented in the research process. The proposal tells us what, how, where, and to whom it will be done.

It must also show the benefit of doing it. It always includes an explanation of the purpose of the study (the research objectives) or a definition of the problem.

It systematically outlines the particular research methodology and details the procedures utilized at each stage of the research process.

The end goal of a scientific study is to interpret the results and draw conclusions.

To this end, it is necessary to prepare a report and transmit the findings and recommendations to administrators, policymakers, and program managers to make a decision.

There are various research reports: term papers, dissertations, journal articles , papers for presentation at professional conferences and seminars, books, thesis, and so on. The results of a research investigation prepared in any form are of little utility if they are not communicated to others.

The primary purpose of a dissemination strategy is to identify the most effective media channels to reach different audience groups with study findings most relevant to their needs.

The dissemination may be made through a conference, a seminar, a report, or an oral or poster presentation.

The style and organization of the report will differ according to the target audience, the occasion, and the purpose of the research. Reports should be developed from the client’s perspective.

A report is an excellent means that helps to establish the researcher’s credibility. At a bare minimum, a research report should contain sections on:

  • An executive summary;
  • Background of the problem;
  • Literature review;
  • Methodology;
  • Discussion;
  • Conclusions and
  • Recommendations.

The study results can also be disseminated through peer-reviewed journals published by academic institutions and reputed publishers both at home and abroad. The report should be properly evaluated .

These journals have their format and editorial policies. The contributors can submit their manuscripts adhering to the policies and format for possible publication of their papers.

There are now ample opportunities for researchers to publish their work online.

The researchers have conducted many interesting studies without affecting actual settings. Ideally, the concluding step of a scientific study is to plan for its utilization in the real world.

Although researchers are often not in a position to implement a plan for utilizing research findings, they can contribute by including in their research reports a few recommendations regarding how the study results could be utilized for policy formulation and program intervention.

Why is the dissemination of research findings important?

Dissemination of research findings is crucial because the results of a research investigation have little utility if not communicated to others. Dissemination ensures that the findings reach relevant stakeholders, policymakers, and program managers to inform decisions.

How should a research report be structured?

A research report should contain sections on an executive summary, background of the problem, literature review, methodology, findings, discussion, conclusions, and recommendations.

Why is it essential to consider the target audience when preparing a research report?

The style and organization of a research report should differ based on the target audience, occasion, and research purpose. Tailoring the report to the audience ensures that the findings are communicated effectively and are relevant to their needs.

30 Accounting Research Paper Topics and Ideas for Writing

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  1. Research Report Writing

    Steps of Writing a Research Proposal Most proposals should contain at least these elements: Title Page -1st Step : Introduction -2nd Step : Review of Related Literature -3rd Step : Research Design -4th Step : Data Analysis & Expected Findings -5th Step : Reference list or bibliography -6th Step : Budget & Expected Schedule Steps of Writing a ...

  2. Research Report Writing

    Dr-Jitendra Patel. In this ppt viewer will be able to know about how to write the report for the particular research. There are ethics to write means it should be easily understandable to the audience. Need to keep in mind that who is going to be audience. Portion covered: 1. Characteristics of a Research Report 2. Types of Research Report 3.

  3. PDF Writing a Research Report

    Use the section headings (outlined above) to assist with your rough plan. Write a thesis statement that clarifies the overall purpose of your report. Jot down anything you already know about the topic in the relevant sections. 3 Do the Research. Steps 1 and 2 will guide your research for this report.

  4. Writing up a Research Report

    Write up a state-of-the-art research report. Understand how to use scientific language in research reports. Develop a structure for your research report that comprises all relevant sections. Assess the consistency of your research design. Avoid dumbfounding your reader with surprising information.

  5. PDF How to Write a Research Report & Presentation

    Writing a Research Report: Presentation. Tables, Diagrams, Photos, and Maps. - Use when relevant and refer to them in the text. - Redraw diagrams rather than copying them directly. - Place at appropriate points in the text. - Select the most appropriate device. - List in contents at beginning of the report.

  6. Basics of Report Writing

    Presentation on theme: "Basics of Report Writing"— Presentation transcript: 1 Basics of Report Writing chapter ten Basics of Report Writing 10-1 Use this slide to introduce the chapter. The photo of report covers could be used to discuss the importance of choosing one that communicates an appropriate message as well as one that is in line with its expected use.

  7. Step 8: Writing a Research Report

    Step of the Research Process Resources. Step 1: Formulating a Research Problem; Step 2: Conceptualising a Research Design; Step 3: Constructing an Instrument for Data Collection; Step 4: Selecting a Sample; Step 5: Writing a Research Proposal; Step 6: Collecting Data; Step 7: Processing and Displaying Data; Step 8: Writing a Research Report

  8. Research Report

    Thesis. Thesis is a type of research report. A thesis is a long-form research document that presents the findings and conclusions of an original research study conducted by a student as part of a graduate or postgraduate program. It is typically written by a student pursuing a higher degree, such as a Master's or Doctoral degree, although it ...

  9. Writing a Research Report

    Writing a Research Report • A research report has seven components: • 1. Abstract or Summary—an example. Writing a Research Report • A research report has seven components: • Introduction • The introduction tells the reader: • what the topic of the paper is in general terms, • why the topic is important • what to expect in the ...

  10. Research Report Writing Steps with Format

    Step-1: Organizing the Research Report. Thinking about how the data collected for the study will be structured. Research problems can have different sides. Information can be of different types. All this information should be arranged in a systematic and consistent manner in the light of research questions and assumptions.

  11. What Is Research Report? Definition, Contents, Significance, Qualities

    Steps in Writing Research Report. Report writing is a time consuming and expensive exercise. Therefore, reports have to be very sharply focused in purpose content and readership. There is no single universally acceptable method of writing a research report. Following are the general steps in writing a research report: Analysis of the subject matter

  12. Chapter 20. Presentations

    Findings from qualitative research are inextricably tied up with the way those findings are presented. These presentations do not always need to be in writing, but they need to happen. Think of ethnographies, for example, and their thick descriptions of a particular culture. Witnessing a culture, taking fieldnotes, talking to people—none of ...

  13. Research Paper Presentation: Best Practices and Tips

    Step 4. Put content on slides: Follow the outline above to structure your presentation effectively; include key sections and topics. Organize your content logically, following the flow of your research paper. Step 5. Final check: Proofread your slides for typos, errors, and inconsistencies.

  14. Research Process: 8 Steps in Research Process

    Setting Research Questions, Objectives, and Hypotheses. Step #4: Choosing the Study Design. Deciding on the Sample Design. Collecting Data From The Research Sample. Process and Analyze the Collected Research Data. Writing Research Report - Developing Research Proposal, Writing Report, Disseminating and Utilizing Results.

  15. PDF RESEARCH METHODOLOGY REPORT WRITING

    Once all the data has been analyzed and interpreted, the last step to the entire research process is to write a research report. This report must be comprehensive and written in simple yet clear language so that it is adequately communicated to the concerned readers. 1 Technique of Marketing Research, American Marketing Society.

  16. PDF UNIT 3 REPORTING RESEARCH

    good report writing would be an asset for you. So, we suggest you to carefully go through this unit that covers some important aspects of quality research reporting. 3.1 OBJECTIVES After the completion of this Unit, you should be able to: • State the reasons for writing a research report; • List the three main components of a research report;

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  18. Steps in Report writing

    Writing of report is the last step in a research study and requires a set of skills somewhat different from those called for in respect of the earlier stages of research. This task should be accomplished by the researcher with utmost care; and may seek the assistance and guidance of experts for the purpose. STEPS IN REPORT WRITING