4 what is the structure of a typical research proposal look like

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How to write a research proposal

What is a research proposal?

What is the purpose of a research proposal , how long should a research proposal be, what should be included in a research proposal, 1. the title page, 2. introduction, 3. literature review, 4. research design, 5. implications, 6. reference list, frequently asked questions about writing a research proposal, related articles.

If you’re in higher education, the term “research proposal” is something you’re likely to be familiar with. But what is it, exactly? You’ll normally come across the need to prepare a research proposal when you’re looking to secure Ph.D. funding.

When you’re trying to find someone to fund your Ph.D. research, a research proposal is essentially your “pitch.”

A research proposal is a concise and coherent summary of your proposed research.

You’ll need to set out the issues that are central to the topic area and how you intend to address them with your research. To do this, you’ll need to give the following:

• an outline of the general area of study within which your research falls
• an overview of how much is currently known about the topic
• a literature review that covers the recent scholarly debate or conversation around the topic

➡️  What is a literature review? Learn more in our guide.

Essentially, you are trying to persuade your institution that you and your project are worth investing their time and money into.

It is the opportunity for you to demonstrate that you have the aptitude for this level of research by showing that you can articulate complex ideas:

It also helps you to find the right supervisor to oversee your research. When you’re writing your research proposal, you should always have this in the back of your mind.

This is the document that potential supervisors will use in determining the legitimacy of your research and, consequently, whether they will invest in you or not. It is therefore incredibly important that you spend some time on getting it right.

Tip: While there may not always be length requirements for research proposals, you should strive to cover everything you need to in a concise way.

If your research proposal is for a bachelor’s or master’s degree, it may only be a few pages long. For a Ph.D., a proposal could be a pretty long document that spans a few dozen pages.

➡️ Research proposals are similar to grant proposals. Learn how to write a grant proposal in our guide.

When you’re writing your proposal, keep in mind its purpose and why you’re writing it. It, therefore, needs to clearly explain the relevance of your research and its context with other discussions on the topic. You need to then explain what approach you will take and why it is feasible.

Generally, your structure should look something like this:

• Introduction
• Literature Review
• Research Design
• Implications

If you follow this structure, you’ll have a comprehensive and coherent proposal that looks and feels professional, without missing out on anything important. We’ll take a deep dive into each of these areas one by one next.

The title page might vary slightly per your area of study but, as a general point, your title page should contain the following:

• The proposed title of your project
• Your supervisor’s name
• The name of your institution and your particular department

Tip: Keep in mind any departmental or institutional guidelines for a research proposal title page. Also, your supervisor may ask for specific details to be added to the page.

The introduction is crucial   to your research proposal as it is your first opportunity to hook the reader in. A good introduction section will introduce your project and its relevance to the field of study.

You’ll want to use this space to demonstrate that you have carefully thought about how to present your project as interesting, original, and important research. A good place to start is by introducing the context of your research problem.

Think about answering these questions:

• What is it you want to research and why?
• How does this research relate to the respective field?
• How much is already known about this area?
• Who might find this research interesting?
• What are the key questions you aim to answer with your research?
• What will the findings of this project add to the topic area?

Your introduction aims to set yourself off on a great footing and illustrate to the reader that you are an expert in your field and that your project has a solid foundation in existing knowledge and theory.

The literature review section answers the question who else is talking about your proposed research topic.

You want to demonstrate that your research will contribute to conversations around the topic and that it will sit happily amongst experts in the field.

➡️ Read more about how to write a literature review .

There are lots of ways you can find relevant information for your literature review, including:

• Research relevant academic sources such as books and journals to find similar conversations around the topic.
• Read through abstracts and bibliographies of your academic sources to look for relevance and further additional resources without delving too deep into articles that are possibly not relevant to you.
• Watch out for heavily-cited works . This should help you to identify authoritative work that you need to read and document.
• Look for any research gaps , trends and patterns, common themes, debates, and contradictions.
• Consider any seminal studies on the topic area as it is likely anticipated that you will address these in your research proposal.

This is where you get down to the real meat of your research proposal. It should be a discussion about the overall approach you plan on taking, and the practical steps you’ll follow in answering the research questions you’ve posed.

So what should you discuss here? Some of the key things you will need to discuss at this point are:

• What form will your research take? Is it qualitative/quantitative/mixed? Will your research be primary or secondary?
• What sources will you use? Who or what will you be studying as part of your research.
• Document your research method. How are you practically going to carry out your research? What tools will you need? What procedures will you use?
• Any practicality issues you foresee. Do you think there will be any obstacles to your anticipated timescale? What resources will you require in carrying out your research?

Your research design should also discuss the potential implications of your research. For example, are you looking to confirm an existing theory or develop a new one?

If you intend to create a basis for further research, you should describe this here.

It is important to explain fully what you want the outcome of your research to look like and what you want to achieve by it. This will help those reading your research proposal to decide if it’s something the field  needs  and  wants,  and ultimately whether they will support you with it.

When you reach the end of your research proposal, you’ll have to compile a list of references for everything you’ve cited above. Ideally, you should keep track of everything from the beginning. Otherwise, this could be a mammoth and pretty laborious task to do.

Consider using a reference manager like Paperpile to format and organize your citations. Paperpile allows you to organize and save your citations for later use and cite them in thousands of citation styles directly in Google Docs, Microsoft Word, or LaTeX.

Your project may also require you to have a timeline, depending on the budget you are requesting. If you need one, you should include it here and explain both the timeline and the budget you need, documenting what should be done at each stage of the research and how much of the budget this will use.

This is the final step, but not one to be missed. You should make sure that you edit and proofread your document so that you can be sure there are no mistakes.

A good idea is to have another person proofread the document for you so that you get a fresh pair of eyes on it. You can even have a professional proofreader do this for you.

This is an important document and you don’t want spelling or grammatical mistakes to get in the way of you and your reader.

➡️ Working on a research proposal for a thesis? Take a look at our guide on how to come up with a topic for your thesis .

A research proposal is a concise and coherent summary of your proposed research. Generally, your research proposal will have a title page, introduction, literature review section, a section about research design and explaining the implications of your research, and a reference list.

A good research proposal is concise and coherent. It has a clear purpose, clearly explains the relevance of your research and its context with other discussions on the topic. A good research proposal explains what approach you will take and why it is feasible.

You need a research proposal to persuade your institution that you and your project are worth investing their time and money into. It is your opportunity to demonstrate your aptitude for this level or research by showing that you can articulate complex ideas clearly, concisely, and critically.

A research proposal is essentially your "pitch" when you're trying to find someone to fund your PhD. It is a clear and concise summary of your proposed research. It gives an outline of the general area of study within which your research falls, it elaborates how much is currently known about the topic, and it highlights any recent debate or conversation around the topic by other academics.

The general answer is: as long as it needs to be to cover everything. The length of your research proposal depends on the requirements from the institution that you are applying to. Make sure to carefully read all the instructions given, and if this specific information is not provided, you can always ask.

Research Proposal: A step-by-step guide with template

Making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Follow these steps.

There’s no doubt you have the most cutting-edge research idea to date, backed up by a solid methodology and a credible explanation proving its relevance! There are thousands of research ideas that could change the world with many new ideologies.

The truth is, none of this would matter without support. It can be daunting, challenging, and uncertain to secure funding for a research project. Even more so when it isn’t well-thought-out, outlined, and includes every detail.

An effective solution for presenting your project, or requesting funding, is to provide a research proposal to potential investors or financiers on your behalf.

It’s crucial to understand that making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Your research proposal could result in the failure to study the research problem entirely if it is inadequately constructed or incomplete.

It is for this reason that we have created an excellent guide that covers everything you need to know about writing a research proposal, and includes helpful tips for presenting your proposal professionally and improving its likelihood of acceptance!

What Is a Research Proposal?

Generally, a research proposal is a well-crafted, formal document that provides a thorough explanation of what you plan to investigate. This includes a rationale for why it is worth investigating, as well as a method for investigating it.

Research proposal writing in the contemporary academic environment is a challenging undertaking given the constant shift in research methodology and a commitment to incorporating scientific breakthroughs.

An outline of the plan or roadmap for the study is the proposal, and once the proposal is complete, everything should be smooth sailing. It is still common for post-graduate evaluation panels and funding applications to submit substandard proposals.

By its very nature, the research proposal serves as a tool for convincing the supervisor, committee, or university that the proposed research fits within the scope of the program and is feasible when considering the time and resources available.

A research proposal should convince the person who is going to sanction your research, or put another way, you need to persuade them that your research idea is the best.

Obviously, if it does not convince them that it is reasonable and adequate, you will need to revise and submit it again. As a result, you will lose significant time, causing your research to be delayed or cut short, which is not good.

A good research proposal should have the following structure

A dissertation or thesis research proposal may take on a variety of forms depending on the university, but  most generally a research proposal will include the following elements:

• Titles or title pages that give a description of the research
• Detailed explanation of the proposed research and its background
• Outline of the research project
• An overview of key research studies in the field
• Description the proposed research design (approach)

So, if you include all these elements, you will have a general outline. Let’s take a closer look at how to write them and what to include in each element so that the research proposal is as robust as the idea itself.

A step-by-step guide to writing a research proposal

#1 introduction.

Researchers who wish to obtain grant funding for a project often write a proposal when seeking funding for a research-based postgraduate degree program, or in order to obtain approval for completing a thesis or PhD. Even though this is only a brief introduction, we should be considering it the beginning of an insightful discussion about the significance of a topic that deserves attention.

Your readers should understand what you are trying to accomplish after they read your introduction. Additionally, they should be able to perceive your zeal for the subject matter and a genuine interest in the possible outcome of the research.

As your introduction, consider answering these questions in three to four paragraphs:

• In what way does the study address its primary issue?
• Does that subject matter fall under the domain of that field of study?
• In order to investigate that problem, what method should be used?
• What is the importance of this study?
• How does it impact academia and society overall?
• What are the potential implications of the proposed research for someone reviewing the proposal?

It is not necessary to include an abstract or summary for the introduction to most academic departments and funding sources. Nevertheless, you should confirm your institution’s requirements.

#2 Background and importance

An explanation of the rationale for a research proposal and its significance is provided in this section. It is preferable to separate this part from the introduction so that the narrative flows seamlessly.

This section should be approached by presuming readers are time-pressed but want a general overview of the whole study and the research question.

Please keep in mind that this isn’t an exhaustive essay that contains every detail of your proposed research, rather a concise document that will spark interest in your proposal.

While you should try to take into account the following factors when framing the significance of your proposed study, there are no rigid rules.

• Provide a detailed explanation of the purpose and problem of the study. Multidimensional or interdisciplinary research problems often require this.
• Outline the purpose of your proposed research and describe the advantages of carrying out the study.
• Outline the major issues or problems to be discussed. These might come in the form of questions or comments.
• Be sure to highlight how your research contributes to existing theories that relate to the problem of the study.
• Describe how your study will be conducted, including the source of data and the method of analysis.
• To provide a sense of direction for your study, define the scope of your proposal.
• Defining key concepts or terms, if necessary, is recommended.

The steps to a perfect research proposal all get more specific as we move forward to enhance the concept of the research. In this case, it will become important to make sure that your supervisor or your funder has a clear understanding of every aspect of your research study.

#3 Reviewing prior literature and studies

The aim of this paragraph is to establish the context and significance of your study, including a review of the current literature pertinent to it.

This part aims to properly situate your proposed study within the bigger scheme of things of what is being investigated, while, at the same time, showing the innovation and originality of your proposed work.

When writing a literature review, it is imperative that your format is effective because it often contains extensive information that allows you to demonstrate your main research claims compared to other scholars.

Separating the literature according to major categories or conceptual frameworks is an excellent way to do this. This is a more effective method than listing each study one by one in chronological order.

In order to arrange the review of existing relevant studies in an efficient manner, a literature review is often written using the following five criteria:

• Be sure to cite your previous studies to ensure the focus remains on the research question. For more information, please refer to our guide on how to write a research paper .
• Study the literature’s methods, results, hypotheses, and conclusions. Recognize the authors’ differing perspectives.
• Compare and contrast the various themes, arguments, methodologies, and perspectives discussed in the literature. Explain the most prominent points of disagreement.
• Evaluate the literature. Identify persuasive arguments offered by scholars. Choose the most reliable, valid, and suitable methodologies.
• Consider how the literature relates to your area of research and your topic. Examine whether your proposal for investigation reflects existing literature, deviates from existing literature, synthesizes or adds to it in some way.

#4 Research questions and objectives

The next step is to develop your research objectives once you have determined your research focus.

When your readers read your proposal, what do you want them to learn? Try to write your objectives in one sentence, if you can. Put time and thought into framing them properly.

By setting an objective for your research, you’ll stay on track and avoid getting sidetracked.

Any study proposal should address the following questions irrespective of the topic or problem:

• What are you hoping to accomplish from the study? When describing the study topic and your research question, be concise and to the point.
• What is the purpose of the research? A compelling argument must also be offered to support your choice of topic.
• What research methods will you use? It is essential to outline a clear, logical strategy for completing your study and make sure that it is doable.

Some authors include this section in the introduction, where it is generally placed at the end of the section.

#5 Research Design and Methods

It is important to write this part correctly and organize logically even though you are not starting the research yet.  This must leave readers with a sense of assurance that the topic is worthwhile.

To achieve this, you must convince your reader that your research design and procedures will adequately address the study’s problems. Additionally, it seeks to ensure that the employed methods are capable of interpreting the likely study results efficiently.

You should design your research in a way that is directly related to your objectives.

Exemplifying your study design using examples from your literature review, you are setting up your study design effectively. You should follow other researchers’ good practices.

Pay attention to the methods you will use to collect data, the analyses you will perform, as well as your methods of measuring the validity of your results.

If you describe the methods you will use, make sure you include the following points:

• Develop a plan for conducting your research, as well as how you intend to interpret the findings based on the study’s objectives.
• When describing your objectives with the selected techniques, it is important to also elaborate on your plans.
• This section does not only present a list of events. Once you have chosen the strategy, make sure to explain why it is a good way to analyse your study question. Provide clear explanations.
• Last but not least, plan ahead to overcome any challenges you might encounter during the implementation of your research design.

In the event that you closely follow the best practices outlined in relevant studies as well as justify your selection, you will be prepared to address any questions or concerns you may encounter.

We have an amazing article that will give you everything you need to know about research design .

#6 Knowledge Contribution and Relevance

In this section, you describe your theory about how your study will contribute to, expand, or alter knowledge about the topic of your study.

You should discuss the implications of your research on future studies, applications, concepts, decisions, and procedures. It is common to address the study findings from a conceptual, analytical, or scientific perspective.

If you are framing your proposal of research, these guide questions may help you:

• How could the results be interpreted in the context of contesting the premises of the study?
• Could the expected study results lead to proposals for further research?
• Is your proposed research going to benefit people in any way?
• Is the outcome going to affect individuals in their work setting?
• In what ways will the suggested study impact or enhance the quality of life?
• Are the study’s results going to have an impact on intervention forms, techniques, or policies?
• What potential commercial, societal, or other benefits could be derived from the outcomes?
• Policy decisions will be influenced by the outcomes?
• Upon implementation, could they bring about new insights or breakthroughs?

Throughout this section, you will identify unsolved questions or research gaps in the existing literature. If the study is conducted as proposed, it is important to indicate how the research will be instrumental in understanding the nature of the research problem.

#7 Adherence to the Ethical Principles

In terms of scientific writing style, no particular style is generally acknowledged as more or less effective. The purpose is simply to provide relevant content that is formatted in a standardized way to enhance communication.

There are a variety of publication styles among different scholarly disciplines. It is therefore essential to follow the protocol according to the institution or organization that you are targeting.

All scholarly research and writing is, however, guided by codes of ethical conduct. The purpose of ethical guidelines, if they are followed, is to accomplish three things:

1) Preserve intellectual property right;

2) Ensure the rights and welfare of research participants;

3) Maintain the accuracy of scientific knowledge.

Scholars and writers who follow these ideals adhere to long-standing standards within their professional groups.

An additional ethical principle of the APA stresses the importance of maintaining scientific validity. An observation is at the heart of the standard scientific method, and it is verifiable and repeatable by others.

It is expected that scholars will not falsify or fabricate data in research writing. Researchers must also refrain from altering their studies’ outcomes to support a particular theory or to exclude inconclusive data from their report in an effort to create a convincing one.

#8 The budget

The need for detailed budgetary planning is not required by all universities when studying historical material or academic literature, though some do require it. In the case of a research grant application, you will likely have to include a comprehensive budget that breaks down the costs of each major component.

Ensure that the funding program or organization will cover the required costs, and include only the necessary items. For each of the items, you should include the following.

• To complete the study in its entirety, how much money would you require?
• Discuss the rationale for such a budget item for the purpose of completing research.
• The source of the amount – describe how it was determined.

When doing a study, you cannot buy ingredients the way you normally would. With so many items not having a price tag, how can you make a budget? Take the following into consideration:

• Does your project require access to any software programs or solutions? Do you need to install or train a technology tool?
• How much time will you be spending on your research study? Are you required to take time off from work to do your research?
• Are you going to need to travel to certain locations to meet with respondents or to collect data? At what cost?
• Will you be seeking research assistants for the study you propose? In what capacity and for what compensation? What other aspects are you planning to outsource?

It is possible to calculate a budget while also being able to estimate how much more money you will need in the event of an emergency.

#9 Timeline

A realistic and concise research schedule is also important to keep in mind. You should be able to finish your plan of study within the allotted time period, such as your degree program or the academic calendar.

You should include a timeline that includes a series of objectives you must complete to meet all the requirements for your scholarly research. The process starts with preliminary research and ends with final editing. A completion date for every step is required.

In addition, one should state the development that has been made. It is also recommended to include other relevant research events, for instance paper or poster presentations . In addition, a researcher must update the timeline regularly, as necessary, since this is not a static document.

#10 A Concluding Statement

Presenting a few of the anticipated results of your research proposal is an effective way to conclude your proposal.

The final stage of the process requires you to reveal the conclusion and rationale you anticipate reaching. Considering the research you have done so far, your reader knows that these are anticipated results, which are likely to evolve once the whole study is completed.

In any case, you must let the supervisors or sponsors know what implications may be drawn. It will be easier for them to assess the reliability and relevance of your research.

It will also demonstrate your meticulousness since you will have anticipated and taken into consideration the potential consequences of your research.

The Appendix section is required by some funding sources and academic institutions. This is extra information that is not in the main argument of the proposal, but appears to enhance the points made.

For example, data in the form of tables, consent forms, clinical/research guidelines, and procedures for data collection may be included in this document.

Research Proposal Template

Now that you know all about each element that composes an ideal research proposal, here is an extra help: a ready to use research proposal example. Just hit the button below, make a copy of the document and start working!

Avoid these common mistakes

In an era when rejection rates for prestigious journals can reach as high as 90 percent, you must avoid the following common mistakes when submitting a proposal:

• Proposals that are too long. Stay to the point when you write research proposals. Make your document concise and specific. Be sure not to diverge into off-topic discussions.
• Taking up too much research time. Many students struggle to delineate the context of their studies, regardless of the topic, time, or location. In order to explain the methodology of the study clearly to the reader, the proposal must clearly state what the study will focus on.
• Leaving out significant works from a literature review. Though everything in the proposal should be kept at a minimum, key research studies must need to be included. To understand the scope and growth of the issue, proposals should be based on significant studies.
• Major topics are too rarely discussed, and too much attention is paid to minor details. To persuasively argue for a study, a proposal should focus on just a few key research questions. Minor details should be noted, but should not overshadow the thesis.
• The proposal does not have a compelling and well-supported argument. To prove that a study should be approved or funded, the research proposal must outline its purpose.
• A typographical error, bad grammar or sloppy writing style. Even though a research proposal outlines a part of a larger project, it must conform to academic writing standards and guidelines.

A final note

We have come to the end of our research proposal guide. We really hope that you have found all the information you need. Wishing you success with the research study.

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Components of a research proposal.

In general, the proposal components include:

Introduction: Provides reader with a broad overview of problem in context.

Statement of problem: Answers the question, “What research problem are you going to investigate?”

Literature review: Shows how your approach builds on existing research; helps you identify methodological and design issues in studies similar to your own; introduces you to measurement tools others have used effectively; helps you interpret findings; and ties results of your work to those who’ve preceded you.

Research design and methods: Describes how you’ll go about answering your research questions and confirming your hypothesis(es). Lists the hypothesis(es) to be tested, or states research question you’ll ask to seek a solution to your research problem. Include as much detail as possible: measurement instruments and procedures, subjects and sample size.

The research design is what you’ll also need to submit for approval from the Institutional Review Board (IRB) or the Institutional Animal Care and Use Committee (IACUC) if your research involves human or animal subjects, respectively.

Timeline: Breaks your project into small, easily doable steps via backwards calendar.

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How to write a research proposal

Advice and guidance on writing a proposal for a student research project.

Purpose of a Research Proposal

A research proposal should describe what you will investigate, why it is important to the discipline and how you will conduct your research.

Simply put, it is your plan for the research you intend to conduct. All research proposals are designed to persuade someone about how and why your intended project is worthwhile. 

In your proposal you will need to explain and defend your choices. Always think about the exact reasons why you are making specific choices and why they are the best options available to you and your project. 

Your research proposal aims should be centred on: 

• Relevance - You want to convince the reader how and why your research is relevant and significant to your field and how it is original. This is typically done in parts of the introduction and the literature review.
• Context - You should demonstrate that you are familiar with the field, you understand the current state of research on the topic and your ideas have a strong academic basis (i.e., not simply based on your instincts or personal views). This will be the focus of your introduction and literature review. 
• Approach - You need to make a case for your methodology, showing that you have carefully thought about the data, tools and procedures you will need to conduct the research. You need to explicitly defend all of your choices. This will be presented in the research design section. 
• Feasibility - You need to demonstrate clearly that your project is both reasonable and feasible within the practical constraints of the course, timescales, institution or funding. You need to make sure you have the time and access to resources to complete the project in a reasonable period. 

301 Recommends:

Our Research Writing workshop will look at some of the main writing challenges associated with writing a large-scale research project and look at strategies to manage your writing on a day-to-day basis. It will identify ways to plan, organise and map out the structure of your writing to allow you to develop an effective writing schedule and make continuous progress on your dissertation project.

Proposal format

The format of a research proposal varies between fields and levels of study but most proposals should contain at least these elements: introduction, literature review, research design and reference list.

Generally, research proposals can range from 500-1500 words or one to a few pages long. Typically, proposals for larger projects such as a PhD dissertation or funding requests, are longer and much more detailed.

Remember, the goal of your research proposal is to outline clearly and concisely exactly what your research will entail and accomplish, how it will do so and why it is important. If you are writing to a strictly enforced word count, a research proposal can be a great test of your ability to express yourself concisely!

Introduction

The first part of your proposal is the initial pitch for your project, so make sure it succinctly explains what you want to do and why. In other words, this is where you answer the reader’s “so what?” It should typically include: introducing the topic , outlining your problem statement and research question(s) and giving background and context. Some important questions to shape your introduction include: 

• Who has an interest in the topic (e.g. scientists, practitioners, policymakers, particular members of society)?
• How much is already known about the problem and why is it important?
• What is missing from current knowledge and why?
• What new insights will your research contribute?
• Why is this research worth doing?

If your proposal is very long, you might include separate sections with more detailed information on the background and context, problem statement, aims and objectives, and importance of the research.

Literature Review 

It’s important to show that you’re familiar with the most important research on your topic. A strong literature review convinces the reader that your project has a solid foundation in existing knowledge or theory (i.e. how it relates to established research in the field).

Your literature review will also show that you’re not simply repeating what other people have already done or said. This is also where you explain why your research is necessary. You might want to consider some of the following prompts:

• Comparing and contrasting: what are the main theories, methods, debates and controversies?
• Being critical: what are the strengths and weaknesses of different approaches?
• Showing how your research fits in: how will you build on, challenge or synthesise the work of others? 
• Filling a gap in the existing body of research: why is your idea innovative? 

Research design and methods

Following the literature review, it is a good idea to restate your main objectives, bringing the focus back to your own project. The research design/ methodology section should describe the overall approach and practical steps you will take to answer your research questions. You also need to demonstrate the feasibility of the project keeping in mind time and other constraints. 

You should definitely include:

• Qualitative vs quantitative research? Combination? 
• Will you collect original data or work with primary/secondary sources? 
• Is your research design descriptive, correlational or experimental? Something completely different?
• If you are undertaking your own study, when and where will you collect the data? How will you select subjects or sources? Ethics review? Exactly what or who will you study?
• What tools and procedures will you use (e.g. systematic reviews, surveys, interviews, observation, experiments, bibliographic data) to collect your data? 
• What tools/methods will you use to analyse your data? 
• Why are these the best methods to answer your research question(s)? This is where you should justify your choices. 
• How much time will you need to collect the data? 
• How will you gain access to participants and sources?
• Do you foresee any potential obstacles and if so, how will you address them?

Make sure you are not simply compiling a list of methods. Instead, aim to make an argument for why this is the most appropriate, valid and reliable way to approach answering your question. Remember you should always be defending your choices! 

Implications and Contributions to Knowledge

To ensure you finish your proposal on a strong note, it is a good idea to explore and/or emphasise the potential implications of the research. This means: what do you intend to contribute to existing knowledge on the topic?

Although you cannot know the results of your research until you have actually done the work, you should be going into the project with a clear idea of how your work will contribute to your field. This section might even be considered the most critical to your research proposal’s argument because it expresses exactly why your research is necessary. 

You should consider covering at least some of the following topics:

• Ways in which your work can challenge existing theories and assumptions in your field. 
• How your work will create the foundation for future research and theory. 
• The practical value your findings will provide to practitioners, educators and other academics in your field. 
• The problems or issues your work can potentially help to resolve. 
• Policies that could be impacted by your findings. 
• How your findings can be implemented in academia or other settings and how this will improve or otherwise transform these settings. 

This part is not about stating the specific results that you expect to obtain but rather, this is the section where you explicitly state how your findings will be valuable. 

This section is where you want to wrap it all up in a nice pretty bow. It is just like the concluding paragraph that you would structure and craft for a typical essay. You should briefly summarise your research proposal and reinforce your research purpose. 

Reference List or Bibliography

Your research proposal MUST include proper citations for every source you have used and full references. Please consult your departmental referencing styles to ensure you are citing and referencing in an appropriate way. 

Common mistakes to avoid 

Try and avoid these common pitfalls when you are writing your research proposal: 

• Being too wordy: Remember formal does not mean flowery or pretentious. In fact, you should really aim to keep your writing as concise and accessible as possible. The more economically you can express your goals and ideas, the better. 
• Failing to cite relevant information/sources: You are adding to the existing body of knowledge on the subject you are covering. Therefore, your research proposal should reference the main research pieces in your field (while referencing them correctly!) and connect your proposal to these works in some way. This does not mean just communicating the relevance of your work, it should explicitly demonstrate your familiarity with the field. 
• Focusing too much on minor issues: Your research is most likely important for so many great reasons. However, they do not all need to be listed in your research proposal. Generally, including too many questions and issues in your research proposal can serve as a red flag and detract from your main purpose(s). This will in turn weaken your proposal. Only involve the main/key issues you plan to address. 
• Failing to make a strong argument for your research: This is the simplest way to undermine your proposal. Your proposal is a piece of persuasive and critical writing . This means that, although you are presenting your proposal in an academic and hopefully objective manner, the goal is to get the reader to say ‘yes’ to your work. 
• Not polishing your writing : If your proposal has spelling or grammatical errors, an inconsistent or inappropriate tone or even just awkward phrasing it can undermine your credibility. Check out some of these resources to help guide you in the right direction: Manchester Academic Phrasebank , Proofreading Guide , Essay Checklist and Grammar Guide . Remember to double and triple check your work. 

Links and Resources

You might also need to include a schedule and/or a budget depending on your requirements. Some tools to help include: 

• Manchester University Academic Phrasebank
• Leeds Beckett Assignment Calculator
• Calendarpedia

Related information

Dissertation planning

Writing a literature review

Research methods

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• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on 30 October 2022 by Shona McCombes and Tegan George. Revised on 13 June 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organised and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, frequently asked questions.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Prevent plagiarism, run a free check.

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: ‘A Conceptual Framework for Scheduling Constraint Management’
• Example research proposal #2: ‘ Medical Students as Mediators of Change in Tobacco Use’

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesise prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasise again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement.

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

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Home » Research Paper – Structure, Examples and Writing Guide

Research Paper – Structure, Examples and Writing Guide

Table of Contents

Research Paper

Definition:

Research Paper is a written document that presents the author’s original research, analysis, and interpretation of a specific topic or issue.

It is typically based on Empirical Evidence, and may involve qualitative or quantitative research methods, or a combination of both. The purpose of a research paper is to contribute new knowledge or insights to a particular field of study, and to demonstrate the author’s understanding of the existing literature and theories related to the topic.

Structure of Research Paper

The structure of a research paper typically follows a standard format, consisting of several sections that convey specific information about the research study. The following is a detailed explanation of the structure of a research paper:

The title page contains the title of the paper, the name(s) of the author(s), and the affiliation(s) of the author(s). It also includes the date of submission and possibly, the name of the journal or conference where the paper is to be published.

The abstract is a brief summary of the research paper, typically ranging from 100 to 250 words. It should include the research question, the methods used, the key findings, and the implications of the results. The abstract should be written in a concise and clear manner to allow readers to quickly grasp the essence of the research.

Introduction

The introduction section of a research paper provides background information about the research problem, the research question, and the research objectives. It also outlines the significance of the research, the research gap that it aims to fill, and the approach taken to address the research question. Finally, the introduction section ends with a clear statement of the research hypothesis or research question.

Literature Review

The literature review section of a research paper provides an overview of the existing literature on the topic of study. It includes a critical analysis and synthesis of the literature, highlighting the key concepts, themes, and debates. The literature review should also demonstrate the research gap and how the current study seeks to address it.

The methods section of a research paper describes the research design, the sample selection, the data collection and analysis procedures, and the statistical methods used to analyze the data. This section should provide sufficient detail for other researchers to replicate the study.

The results section presents the findings of the research, using tables, graphs, and figures to illustrate the data. The findings should be presented in a clear and concise manner, with reference to the research question and hypothesis.

The discussion section of a research paper interprets the findings and discusses their implications for the research question, the literature review, and the field of study. It should also address the limitations of the study and suggest future research directions.

The conclusion section summarizes the main findings of the study, restates the research question and hypothesis, and provides a final reflection on the significance of the research.

The references section provides a list of all the sources cited in the paper, following a specific citation style such as APA, MLA or Chicago.

How to Write Research Paper

You can write Research Paper by the following guide:

• Choose a Topic: The first step is to select a topic that interests you and is relevant to your field of study. Brainstorm ideas and narrow down to a research question that is specific and researchable.
• Conduct a Literature Review: The literature review helps you identify the gap in the existing research and provides a basis for your research question. It also helps you to develop a theoretical framework and research hypothesis.
• Develop a Thesis Statement : The thesis statement is the main argument of your research paper. It should be clear, concise and specific to your research question.
• Plan your Research: Develop a research plan that outlines the methods, data sources, and data analysis procedures. This will help you to collect and analyze data effectively.
• Collect and Analyze Data: Collect data using various methods such as surveys, interviews, observations, or experiments. Analyze data using statistical tools or other qualitative methods.
• Organize your Paper : Organize your paper into sections such as Introduction, Literature Review, Methods, Results, Discussion, and Conclusion. Ensure that each section is coherent and follows a logical flow.
• Write your Paper : Start by writing the introduction, followed by the literature review, methods, results, discussion, and conclusion. Ensure that your writing is clear, concise, and follows the required formatting and citation styles.
• Edit and Proofread your Paper: Review your paper for grammar and spelling errors, and ensure that it is well-structured and easy to read. Ask someone else to review your paper to get feedback and suggestions for improvement.
• Cite your Sources: Ensure that you properly cite all sources used in your research paper. This is essential for giving credit to the original authors and avoiding plagiarism.

Research Paper Example

Note : The below example research paper is for illustrative purposes only and is not an actual research paper. Actual research papers may have different structures, contents, and formats depending on the field of study, research question, data collection and analysis methods, and other factors. Students should always consult with their professors or supervisors for specific guidelines and expectations for their research papers.

Research Paper Example sample for Students:

Title: The Impact of Social Media on Mental Health among Young Adults

Abstract: This study aims to investigate the impact of social media use on the mental health of young adults. A literature review was conducted to examine the existing research on the topic. A survey was then administered to 200 university students to collect data on their social media use, mental health status, and perceived impact of social media on their mental health. The results showed that social media use is positively associated with depression, anxiety, and stress. The study also found that social comparison, cyberbullying, and FOMO (Fear of Missing Out) are significant predictors of mental health problems among young adults.

Introduction: Social media has become an integral part of modern life, particularly among young adults. While social media has many benefits, including increased communication and social connectivity, it has also been associated with negative outcomes, such as addiction, cyberbullying, and mental health problems. This study aims to investigate the impact of social media use on the mental health of young adults.

Literature Review: The literature review highlights the existing research on the impact of social media use on mental health. The review shows that social media use is associated with depression, anxiety, stress, and other mental health problems. The review also identifies the factors that contribute to the negative impact of social media, including social comparison, cyberbullying, and FOMO.

Methods : A survey was administered to 200 university students to collect data on their social media use, mental health status, and perceived impact of social media on their mental health. The survey included questions on social media use, mental health status (measured using the DASS-21), and perceived impact of social media on their mental health. Data were analyzed using descriptive statistics and regression analysis.

Results : The results showed that social media use is positively associated with depression, anxiety, and stress. The study also found that social comparison, cyberbullying, and FOMO are significant predictors of mental health problems among young adults.

Discussion : The study’s findings suggest that social media use has a negative impact on the mental health of young adults. The study highlights the need for interventions that address the factors contributing to the negative impact of social media, such as social comparison, cyberbullying, and FOMO.

Conclusion : In conclusion, social media use has a significant impact on the mental health of young adults. The study’s findings underscore the need for interventions that promote healthy social media use and address the negative outcomes associated with social media use. Future research can explore the effectiveness of interventions aimed at reducing the negative impact of social media on mental health. Additionally, longitudinal studies can investigate the long-term effects of social media use on mental health.

Limitations : The study has some limitations, including the use of self-report measures and a cross-sectional design. The use of self-report measures may result in biased responses, and a cross-sectional design limits the ability to establish causality.

Implications: The study’s findings have implications for mental health professionals, educators, and policymakers. Mental health professionals can use the findings to develop interventions that address the negative impact of social media use on mental health. Educators can incorporate social media literacy into their curriculum to promote healthy social media use among young adults. Policymakers can use the findings to develop policies that protect young adults from the negative outcomes associated with social media use.

References :

• Twenge, J. M., & Campbell, W. K. (2019). Associations between screen time and lower psychological well-being among children and adolescents: Evidence from a population-based study. Preventive medicine reports, 15, 100918.
• Primack, B. A., Shensa, A., Escobar-Viera, C. G., Barrett, E. L., Sidani, J. E., Colditz, J. B., … & James, A. E. (2017). Use of multiple social media platforms and symptoms of depression and anxiety: A nationally-representative study among US young adults. Computers in Human Behavior, 69, 1-9.
• Van der Meer, T. G., & Verhoeven, J. W. (2017). Social media and its impact on academic performance of students. Journal of Information Technology Education: Research, 16, 383-398.

Appendix : The survey used in this study is provided below.

Social Media and Mental Health Survey

• How often do you use social media per day?
• Less than 30 minutes
• 30 minutes to 1 hour
• 1 to 2 hours
• 2 to 4 hours
• More than 4 hours
• Which social media platforms do you use?
• Others (Please specify)
• How often do you experience the following on social media?
• Social comparison (comparing yourself to others)
• Cyberbullying
• Fear of Missing Out (FOMO)
• Have you ever experienced any of the following mental health problems in the past month?
• Do you think social media use has a positive or negative impact on your mental health?
• Very positive
• Somewhat positive
• Somewhat negative
• Very negative
• In your opinion, which factors contribute to the negative impact of social media on mental health?
• Social comparison
• In your opinion, what interventions could be effective in reducing the negative impact of social media on mental health?
• Education on healthy social media use
• Counseling for mental health problems caused by social media
• Social media detox programs
• Regulation of social media use

Thank you for your participation!

Applications of Research Paper

Research papers have several applications in various fields, including:

• Advancing knowledge: Research papers contribute to the advancement of knowledge by generating new insights, theories, and findings that can inform future research and practice. They help to answer important questions, clarify existing knowledge, and identify areas that require further investigation.
• Informing policy: Research papers can inform policy decisions by providing evidence-based recommendations for policymakers. They can help to identify gaps in current policies, evaluate the effectiveness of interventions, and inform the development of new policies and regulations.
• Improving practice: Research papers can improve practice by providing evidence-based guidance for professionals in various fields, including medicine, education, business, and psychology. They can inform the development of best practices, guidelines, and standards of care that can improve outcomes for individuals and organizations.
• Educating students : Research papers are often used as teaching tools in universities and colleges to educate students about research methods, data analysis, and academic writing. They help students to develop critical thinking skills, research skills, and communication skills that are essential for success in many careers.
• Fostering collaboration: Research papers can foster collaboration among researchers, practitioners, and policymakers by providing a platform for sharing knowledge and ideas. They can facilitate interdisciplinary collaborations and partnerships that can lead to innovative solutions to complex problems.

When to Write Research Paper

Research papers are typically written when a person has completed a research project or when they have conducted a study and have obtained data or findings that they want to share with the academic or professional community. Research papers are usually written in academic settings, such as universities, but they can also be written in professional settings, such as research organizations, government agencies, or private companies.

Here are some common situations where a person might need to write a research paper:

• For academic purposes: Students in universities and colleges are often required to write research papers as part of their coursework, particularly in the social sciences, natural sciences, and humanities. Writing research papers helps students to develop research skills, critical thinking skills, and academic writing skills.
• For publication: Researchers often write research papers to publish their findings in academic journals or to present their work at academic conferences. Publishing research papers is an important way to disseminate research findings to the academic community and to establish oneself as an expert in a particular field.
• To inform policy or practice : Researchers may write research papers to inform policy decisions or to improve practice in various fields. Research findings can be used to inform the development of policies, guidelines, and best practices that can improve outcomes for individuals and organizations.
• To share new insights or ideas: Researchers may write research papers to share new insights or ideas with the academic or professional community. They may present new theories, propose new research methods, or challenge existing paradigms in their field.

Purpose of Research Paper

The purpose of a research paper is to present the results of a study or investigation in a clear, concise, and structured manner. Research papers are written to communicate new knowledge, ideas, or findings to a specific audience, such as researchers, scholars, practitioners, or policymakers. The primary purposes of a research paper are:

• To contribute to the body of knowledge : Research papers aim to add new knowledge or insights to a particular field or discipline. They do this by reporting the results of empirical studies, reviewing and synthesizing existing literature, proposing new theories, or providing new perspectives on a topic.
• To inform or persuade: Research papers are written to inform or persuade the reader about a particular issue, topic, or phenomenon. They present evidence and arguments to support their claims and seek to persuade the reader of the validity of their findings or recommendations.
• To advance the field: Research papers seek to advance the field or discipline by identifying gaps in knowledge, proposing new research questions or approaches, or challenging existing assumptions or paradigms. They aim to contribute to ongoing debates and discussions within a field and to stimulate further research and inquiry.
• To demonstrate research skills: Research papers demonstrate the author’s research skills, including their ability to design and conduct a study, collect and analyze data, and interpret and communicate findings. They also demonstrate the author’s ability to critically evaluate existing literature, synthesize information from multiple sources, and write in a clear and structured manner.

Characteristics of Research Paper

Research papers have several characteristics that distinguish them from other forms of academic or professional writing. Here are some common characteristics of research papers:

• Evidence-based: Research papers are based on empirical evidence, which is collected through rigorous research methods such as experiments, surveys, observations, or interviews. They rely on objective data and facts to support their claims and conclusions.
• Structured and organized: Research papers have a clear and logical structure, with sections such as introduction, literature review, methods, results, discussion, and conclusion. They are organized in a way that helps the reader to follow the argument and understand the findings.
• Formal and objective: Research papers are written in a formal and objective tone, with an emphasis on clarity, precision, and accuracy. They avoid subjective language or personal opinions and instead rely on objective data and analysis to support their arguments.
• Citations and references: Research papers include citations and references to acknowledge the sources of information and ideas used in the paper. They use a specific citation style, such as APA, MLA, or Chicago, to ensure consistency and accuracy.
• Peer-reviewed: Research papers are often peer-reviewed, which means they are evaluated by other experts in the field before they are published. Peer-review ensures that the research is of high quality, meets ethical standards, and contributes to the advancement of knowledge in the field.
• Objective and unbiased: Research papers strive to be objective and unbiased in their presentation of the findings. They avoid personal biases or preconceptions and instead rely on the data and analysis to draw conclusions.

Advantages of Research Paper

Research papers have many advantages, both for the individual researcher and for the broader academic and professional community. Here are some advantages of research papers:

• Contribution to knowledge: Research papers contribute to the body of knowledge in a particular field or discipline. They add new information, insights, and perspectives to existing literature and help advance the understanding of a particular phenomenon or issue.
• Opportunity for intellectual growth: Research papers provide an opportunity for intellectual growth for the researcher. They require critical thinking, problem-solving, and creativity, which can help develop the researcher’s skills and knowledge.
• Career advancement: Research papers can help advance the researcher’s career by demonstrating their expertise and contributions to the field. They can also lead to new research opportunities, collaborations, and funding.
• Academic recognition: Research papers can lead to academic recognition in the form of awards, grants, or invitations to speak at conferences or events. They can also contribute to the researcher’s reputation and standing in the field.
• Impact on policy and practice: Research papers can have a significant impact on policy and practice. They can inform policy decisions, guide practice, and lead to changes in laws, regulations, or procedures.
• Advancement of society: Research papers can contribute to the advancement of society by addressing important issues, identifying solutions to problems, and promoting social justice and equality.

Limitations of Research Paper

Research papers also have some limitations that should be considered when interpreting their findings or implications. Here are some common limitations of research papers:

• Limited generalizability: Research findings may not be generalizable to other populations, settings, or contexts. Studies often use specific samples or conditions that may not reflect the broader population or real-world situations.
• Potential for bias : Research papers may be biased due to factors such as sample selection, measurement errors, or researcher biases. It is important to evaluate the quality of the research design and methods used to ensure that the findings are valid and reliable.
• Ethical concerns: Research papers may raise ethical concerns, such as the use of vulnerable populations or invasive procedures. Researchers must adhere to ethical guidelines and obtain informed consent from participants to ensure that the research is conducted in a responsible and respectful manner.
• Limitations of methodology: Research papers may be limited by the methodology used to collect and analyze data. For example, certain research methods may not capture the complexity or nuance of a particular phenomenon, or may not be appropriate for certain research questions.
• Publication bias: Research papers may be subject to publication bias, where positive or significant findings are more likely to be published than negative or non-significant findings. This can skew the overall findings of a particular area of research.
• Time and resource constraints: Research papers may be limited by time and resource constraints, which can affect the quality and scope of the research. Researchers may not have access to certain data or resources, or may be unable to conduct long-term studies due to practical limitations.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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• Research Guides

Reading for Research: Social Sciences

Structure of a research article.

• Structural Read

Guide Acknowledgements

How to Read a Scholarly Article from the Howard Tilton Memorial Library at Tulane University

Strategic Reading for Research   from the Howard Tilton Memorial Library at Tulane University

Bridging the Gap between Faculty Expectation and the Student Experience: Teaching Students toAnnotate and Synthesize Sources

Librarian for Sociology, Environmental Sociology, MHS and Public Policy Studies

Academic writing has features that vary only slightly across the different disciplines. Knowing these elements and the purpose of each serves help you to read and understand academic texts efficiently and effectively, and then apply what you read to your paper or project.

Social Science (and Science) original research articles generally follow IMRD: Introduction- Methods-Results-Discussion

Introduction

• Introduces topic of article
• Presents the "Research Gap"/Statement of Problem article will address
• How research presented in the article will solve the problem presented in research gap.
• Literature Review. presenting and evaluating previous scholarship on a topic.  Sometimes, this is separate section of the article. 

​Method & Results

• How research was done, including analysis and measurements.  
• Sometimes labeled as "Research Design"
• What answers were found
• Interpretation of Results (What Does It Mean? Why is it important?)
• Implications for the Field, how the study contributes to the existing field of knowledge
• Suggestions for further research
• Sometimes called Conclusion

You might also see IBC: Introduction - Body - Conclusion

• Identify the subject
• State the thesis 
• Describe why thesis is important to the field (this may be in the form of a literature review or general prose)

Body  

• Presents Evidence/Counter Evidence
• Integrate other writings (i.e. evidence) to support argument 
• Discuss why others may disagree (counter-evidence) and why argument is still valid
• Summary of argument
• Evaluation of argument by pointing out its implications and/or limitations 
• Anticipate and address possible counter-claims
• Suggest future directions of research
• Next: Structural Read >>
• Last Updated: Jan 19, 2024 10:44 AM
• URL: https://researchguides.library.vanderbilt.edu/readingforresearch

How to Structure a Proposal: 8 Research-Based Tips for Success

So, to get some of that weight off your shoulders, we've analyzed four years of data to find out what the ideal proposal looks like. Here's how to structure a proposal that helps you win more business and represents your company in the best possible way.

1. Ace the cover page

The cover page is the first thing your potential clients will see, so you need to make sure it leaves the right impression. When it comes down to design, keep in mind that simple is the way to go. A busy cover page will draw your client's attention away from other important information, such as:

• the project name
• the name of the person you’re addressing
• your company name
• your contact information
• date of submission

And what is a cover page without a logo? While we strongly recommend adding it to your cover page, you need to make sure you’re using a high-quality version. You don't want the first thing your client sees to be a pixelated logo pasted to the page in a hurry, right?

That said, if you're wondering whether you need a cover page in the first place, the answer is a resounding yes. Our data shows that business proposals with covers have better conversion rates than those that don't. So, if you're not using a cover yet, you might want to start now.

2. Write a great introduction

Before working with you, clients need to like you. But in order to like you, they need to get to know you first. So, to show them what your company is all about and how it can bring value to their business, you'll want to write a tempting intro . And if you're not convinced you need one, think of it this way: showing up to a job interview without introducing yourself first would be strange, right? The same goes for jumping right into the project specifics in your proposals.

That said, avoid the common mistake of making it all about you. Instead, focus on the client's pain points and illustrate the solutions your company can provide. That way, you're grabbing your prospect's attention from the start and improving your chances of sealing the deal. If this sounds easier said than done, we've got you covered. Here are some tips on how to write an introduction that shows your client that you've understood their problems and goals.

Personalize

If your company sends a lot of business proposals, it's easy to fall into the trap of copy-pasting the same generic intro over and over again. However, it's also a bad practice that lowers your chances of closing a sale.

Seeing that your potential client is likely considering other companies as well, you need to make sure you stand out from the competition. One of the easiest ways to do that is to personalize your proposals, especially if you're using proposal software.

For example, using merge tags for your clients' names saves you time and leaves no room for error since you don't have to type them in manually every time. What's more, Better Proposals now also lets you create custom merge tags , so you can automatically add whatever you need.

Go back to your meeting notes

Assuming you've had a call with your potential client and asked the right questions, you already know what issues they're facing. The only thing left to do now is to show why you're the right choice to tackle those problems.

Making sure you get off on the right foot with your prospect from the get-go is as easy as adding an overview of their specific needs. To do this effectively, mention:

• objectives they shared with you
• the situation they're in now
• how you can help them achieve their goals

Keep it short

When it comes to introductions, the best rule of thumb is to keep them short and sweet. Remember that your goal is to hook your prospect and keep them engaged - you can go into the specifics such as timelines and pricing later.

3. Show your client what they're getting

Once your prospect gets past the introduction, they'll want to know what's in it for them. So, while describing the services you offer, focus on the end result rather than the process that will get them there. For example, let's say you're selling SEO services . As a professional, you know how much work goes into performing an audit, keyword research , and optimizing the content.

While you might be tempted to describe the entire process from start to finish to show off your skills, that's not always the best idea. Keep in mind that your client is hiring you to get results, not a crash course in SEO. At the end of the day, they are more interested in the increase in website traffic than the process that is behind it.

Granted, finding the right balance between describing the services and results can be difficult. The trick here is to focus on the benefits while adding just enough technical information so any potential disputes can be resolved.

4. Showcase the timeline

The one thing that all clients have in common is wanting to know how long a project is going to take. And while including a timeline can help your client to get on board with the process, it also lets you set your own pace and project milestones.

For example, if you're looking at a six-month timeline, breaking it up into smaller sections makes it seem less intimidating for the client. At the same time, having set deadlines for different phases of the project keeps you on track.

And if you want to take it a step further, consider turning your timeline into a sign-off sheet . That way, both you and your client stay on the same page when it comes to the scope of work and deliverables. What's more, using a sign-off sheet makes it easier for you to charge for any additional services not included in the original agreement.

5. Provide social proof

There's no better way to win the trust of a potential client than showing them that you've done similar projects before. That's why we recommend adding a relevant case study to your business proposal. Yes, you read that right - just one.

Based on the project requirements, you can opt for either industry- or project-centered case study, but don't go overboard. Including your entire portfolio in the proposal structure will only make it excessively long. In fact, our data shows that the most successful proposals only contain six to seven sections .

6. Break down the pricing

After showing that you understand their needs and offering solutions, it's time for the section everyone spends the most time on - the pricing. Now, if you're feeling a bit anxious about your client's reaction, consider the following:

• "Investment" sounds better than "Pricing" because it reminds your client that they are, well, investing in the future. As a matter of fact, it's been the best way to get a signature for four consecutive years.
• A well-placed testimonial goes a long way . In other words, make sure your client sees how you've contributed to someone else's business right after seeing a steep price. It helps illustrate the value for money and gets you closer to closing the deal.
• Optional services on top of your base price are a good way to up-sell . For example, let's say your client needs website management but had a positive reaction to one of your other services during the call, such as cloud hosting . They weren't sure they needed it at the moment, but it doesn't hurt to add it as an option to your pricing table.

7. Let your client know what comes next

If your client is on board with what you're offering, but isn't clear on how to proceed, it's going to cause frustration. So, to make sure everything goes smoothly, take some time to explain the steps they need to take to work with you. The best rule of thumb is to keep it as simple as possible. Including information on how to sign, pay, and what happens next is more than enough.

8. Don't forget the terms and conditions

Unless you’re working with a corporation and need to sign a separate contract, it's a good idea to add your terms and conditions into your proposals. That way, your client only needs to sign one document, everyone knows what to expect, and you're legally covered. That's why all our proposal templates come with proposed terms and conditions that you can adapt to your own needs.

Now that we've covered how to structure a proposal in a logical way, it's time for some extra tips that will help you send winning proposals. There are a lot of factors that go into sending a successful proposal, so let's dive right in. 

Ditch the "About us" page

If you've gotten as far as writing a business proposal for a client, they already know who you are. They've looked you up online before scheduling a meeting with you, so there's no need to toot your own horn in the proposal. Instead, consider putting the spotlight on the team that will be working on different aspects of the project.

Join the digital age

What if we told you our data shows that printed proposals decrease your conversion rate by as much as 88%? If that isn't a reason to start sending online proposals, we don't know what is. So, if you want to avoid wasting time on writing proposals that get printed and forgotten under a pile of paperwork, consider going paperless.

Besides being good for the environment, going digital is also good for your ROI. For example, e-signatures help you get your proposals approved in five days on average. And have we mentioned that we've cut the time it takes you to get paid in half in only two years?

Optimize for mobile

Old habits die hard. So, while you might want to cling onto your PDF proposals because you've been doing it that way for a long time, we have proof that's not a good business decision. Today, almost 50% of people open business proposals on mobile devices, and that number is constantly growing.

Now, if you've ever tried to read through a PDF document on your phone, you know how much zooming in and out you had to do. Not fun, right? Your clients won't think so either. So, to make sure you're giving your prospects the best user experience possible, start using responsive proposal software. We'll be biased here and recommend signing up for Better Proposals.

Lose the jargon

The logic here is simple: a client who doesn't understand the proposal won't sign the proposal. So, to increase your chances of making the sale:

• re-read your proposal
• identify the jargon
• remove the jargon

As a rule of thumb, explaining your process in plain English is the best way to go. The only exception here would be proposals to clients who are in the same industry and expect industry-specific terms.

Proofread before you send

Besides being embarrassing, spelling and grammatical mistakes also make you look less reliable. Not to mention how unprofessional accidental misspellings of your client's name or the name of their company are. So, whatever you do, make sure you're not sending the first draft of your proposal. Use a spell checker or send it for review to that one colleague who's always on your case about the who/whom situation, but get it proofread.

Final thoughts

Putting your offer in black and white is often more stressful than talking to your potential client. You need to figure out how much detail is too much, what you should mention first, whether your prices are too high or too low. On top of it all, you also need to stand out from your competitors.

If all of that seems like a tall order, consider using proposal software that cuts hours out of your proposal creation process. With Better Proposals, you don't have to think about how to structure a proposal or figure out the pricing ever again. Our templates are always up-to-date with the latest market trends, and our proposal AI helps you get the best ROI possible. Sign up for our 14-day free trial and see for yourself.

7 Actionable Tips for Making the Perfect Follow-Up Call

Follow-up calls are an incredibly effective way to get more sales. Here is how to make them less awkward and turn more prospects into customers.

How to Price Your Services: 5 Ways to Charge for Your Work

Struggling to price your services? Uncover how to successfully navigate these hurdles and accurately price a service with our expert guide.

How To Structure Your Literature Review

3 options to help structure your chapter.

By: Amy Rommelspacher (PhD) | Reviewer: Dr Eunice Rautenbach | November 2020 (Updated May 2023)

Writing the literature review chapter can seem pretty daunting when you’re piecing together your dissertation or thesis. As  we’ve discussed before , a good literature review needs to achieve a few very important objectives – it should:

• Demonstrate your knowledge of the research topic
• Identify the gaps in the literature and show how your research links to these
• Provide the foundation for your conceptual framework (if you have one)
• Inform your own  methodology and research design

To achieve this, your literature review needs a well-thought-out structure . Get the structure of your literature review chapter wrong and you’ll struggle to achieve these objectives. Don’t worry though – in this post, we’ll look at how to structure your literature review for maximum impact (and marks!).

But wait – is this the right time?

Deciding on the structure of your literature review should come towards the end of the literature review process – after you have collected and digested the literature, but before you start writing the chapter. 

In other words, you need to first develop a rich understanding of the literature before you even attempt to map out a structure. There’s no use trying to develop a structure before you’ve fully wrapped your head around the existing research.

Equally importantly, you need to have a structure in place before you start writing , or your literature review will most likely end up a rambling, disjointed mess. 

Importantly, don’t feel that once you’ve defined a structure you can’t iterate on it. It’s perfectly natural to adjust as you engage in the writing process. As we’ve discussed before , writing is a way of developing your thinking, so it’s quite common for your thinking to change – and therefore, for your chapter structure to change – as you write. 

Need a helping hand?

Like any other chapter in your thesis or dissertation, your literature review needs to have a clear, logical structure. At a minimum, it should have three essential components – an  introduction , a  body   and a  conclusion . 

Let’s take a closer look at each of these.

1: The Introduction Section

Just like any good introduction, the introduction section of your literature review should introduce the purpose and layout (organisation) of the chapter. In other words, your introduction needs to give the reader a taste of what’s to come, and how you’re going to lay that out. Essentially, you should provide the reader with a high-level roadmap of your chapter to give them a taste of the journey that lies ahead.

Here’s an example of the layout visualised in a literature review introduction:

Your introduction should also outline your topic (including any tricky terminology or jargon) and provide an explanation of the scope of your literature review – in other words, what you  will   and  won’t   be covering (the delimitations ). This helps ringfence your review and achieve a clear focus . The clearer and narrower your focus, the deeper you can dive into the topic (which is typically where the magic lies). 

Depending on the nature of your project, you could also present your stance or point of view at this stage. In other words, after grappling with the literature you’ll have an opinion about what the trends and concerns are in the field as well as what’s lacking. The introduction section can then present these ideas so that it is clear to examiners that you’re aware of how your research connects with existing knowledge .

2: The Body Section

The body of your literature review is the centre of your work. This is where you’ll present, analyse, evaluate and synthesise the existing research. In other words, this is where you’re going to earn (or lose) the most marks. Therefore, it’s important to carefully think about how you will organise your discussion to present it in a clear way. 

The body of your literature review should do just as the description of this chapter suggests. It should “review” the literature – in other words, identify, analyse, and synthesise it. So, when thinking about structuring your literature review, you need to think about which structural approach will provide the best “review” for your specific type of research and objectives (we’ll get to this shortly).

There are (broadly speaking)  three options  for organising your literature review.

Option 1: Chronological (according to date)

Organising the literature chronologically is one of the simplest ways to structure your literature review. You start with what was published first and work your way through the literature until you reach the work published most recently. Pretty straightforward.

The benefit of this option is that it makes it easy to discuss the developments and debates in the field as they emerged over time. Organising your literature chronologically also allows you to highlight how specific articles or pieces of work might have changed the course of the field – in other words, which research has had the most impact . Therefore, this approach is very useful when your research is aimed at understanding how the topic has unfolded over time and is often used by scholars in the field of history. That said, this approach can be utilised by anyone that wants to explore change over time .

For example , if a student of politics is investigating how the understanding of democracy has evolved over time, they could use the chronological approach to provide a narrative that demonstrates how this understanding has changed through the ages.

Here are some questions you can ask yourself to help you structure your literature review chronologically.

• What is the earliest literature published relating to this topic?
• How has the field changed over time? Why?
• What are the most recent discoveries/theories?

In some ways, chronology plays a part whichever way you decide to structure your literature review, because you will always, to a certain extent, be analysing how the literature has developed. However, with the chronological approach, the emphasis is very firmly on how the discussion has evolved over time , as opposed to how all the literature links together (which we’ll discuss next ).

Option 2: Thematic (grouped by theme)

The thematic approach to structuring a literature review means organising your literature by theme or category – for example, by independent variables (i.e. factors that have an impact on a specific outcome).

As you’ve been collecting and synthesising literature , you’ll likely have started seeing some themes or patterns emerging. You can then use these themes or patterns as a structure for your body discussion. The thematic approach is the most common approach and is useful for structuring literature reviews in most fields.

For example, if you were researching which factors contributed towards people trusting an organisation, you might find themes such as consumers’ perceptions of an organisation’s competence, benevolence and integrity. Structuring your literature review thematically would mean structuring your literature review’s body section to discuss each of these themes, one section at a time.

Here are some questions to ask yourself when structuring your literature review by themes:

• Are there any patterns that have come to light in the literature?
• What are the central themes and categories used by the researchers?
• Do I have enough evidence of these themes?

PS – you can see an example of a thematically structured literature review in our literature review sample walkthrough video here.

Option 3: Methodological

The methodological option is a way of structuring your literature review by the research methodologies used . In other words, organising your discussion based on the angle from which each piece of research was approached – for example, qualitative , quantitative or mixed  methodologies.

Structuring your literature review by methodology can be useful if you are drawing research from a variety of disciplines and are critiquing different methodologies. The point of this approach is to question  how  existing research has been conducted, as opposed to  what  the conclusions and/or findings the research were.

For example, a sociologist might centre their research around critiquing specific fieldwork practices. Their literature review will then be a summary of the fieldwork methodologies used by different studies.

Here are some questions you can ask yourself when structuring your literature review according to methodology:

• Which methodologies have been utilised in this field?
• Which methodology is the most popular (and why)?
• What are the strengths and weaknesses of the various methodologies?
• How can the existing methodologies inform my own methodology?

3: The Conclusion Section

Once you’ve completed the body section of your literature review using one of the structural approaches we discussed above, you’ll need to “wrap up” your literature review and pull all the pieces together to set the direction for the rest of your dissertation or thesis.

The conclusion is where you’ll present the key findings of your literature review. In this section, you should emphasise the research that is especially important to your research questions and highlight the gaps that exist in the literature. Based on this, you need to make it clear what you will add to the literature – in other words, justify your own research by showing how it will help fill one or more of the gaps you just identified.

Last but not least, if it’s your intention to develop a conceptual framework for your dissertation or thesis, the conclusion section is a good place to present this.

Example: Thematically Structured Review

In the video below, we unpack a literature review chapter so that you can see an example of a thematically structure review in practice.

Let’s Recap

In this article, we’ve  discussed how to structure your literature review for maximum impact. Here’s a quick recap of what  you need to keep in mind when deciding on your literature review structure:

• Just like other chapters, your literature review needs a clear introduction , body and conclusion .
• The introduction section should provide an overview of what you will discuss in your literature review.
• The body section of your literature review can be organised by chronology , theme or methodology . The right structural approach depends on what you’re trying to achieve with your research.
• The conclusion section should draw together the key findings of your literature review and link them to your research questions.

If you’re ready to get started, be sure to download our free literature review template to fast-track your chapter outline.

Psst… there’s more!

This post is an extract from our bestselling short course, Literature Review Bootcamp . If you want to work smart, you don't want to miss this .

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27 Comments

Great work. This is exactly what I was looking for and helps a lot together with your previous post on literature review. One last thing is missing: a link to a great literature chapter of an journal article (maybe with comments of the different sections in this review chapter). Do you know any great literature review chapters?

I agree with you Marin… A great piece

I agree with Marin. This would be quite helpful if you annotate a nicely structured literature from previously published research articles.

Awesome article for my research.

I thank you immensely for this wonderful guide

It is indeed thought and supportive work for the futurist researcher and students

Very educative and good time to get guide. Thank you

Great work, very insightful. Thank you.

Thanks for this wonderful presentation. My question is that do I put all the variables into a single conceptual framework or each hypothesis will have it own conceptual framework?

Thank you very much, very helpful

This is very educative and precise . Thank you very much for dropping this kind of write up .

Pheeww, so damn helpful, thank you for this informative piece.

I’m doing a research project topic ; stool analysis for parasitic worm (enteric) worm, how do I structure it, thanks.

comprehensive explanation. Help us by pasting the URL of some good “literature review” for better understanding.

great piece. thanks for the awesome explanation. it is really worth sharing. I have a little question, if anyone can help me out, which of the options in the body of literature can be best fit if you are writing an architectural thesis that deals with design?

I am doing a research on nanofluids how can l structure it?

Beautifully clear.nThank you!

Lucid! Thankyou!

Brilliant work, well understood, many thanks

I like how this was so clear with simple language 😊😊 thank you so much 😊 for these information 😊

Insightful. I was struggling to come up with a sensible literature review but this has been really helpful. Thank you!

You have given thought-provoking information about the review of the literature.

Thank you. It has made my own research better and to impart your work to students I teach

I learnt a lot from this teaching. It’s a great piece.

I am doing research on EFL teacher motivation for his/her job. How Can I structure it? Is there any detailed template, additional to this?

You are so cool! I do not think I’ve read through something like this before. So nice to find somebody with some genuine thoughts on this issue. Seriously.. thank you for starting this up. This site is one thing that is required on the internet, someone with a little originality!

I’m asked to do conceptual, theoretical and empirical literature, and i just don’t know how to structure it

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