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How to Structure a Business Report

5-minute read

• 14th March 2019

The content of a business report will depend on what you are writing about. Even the writing style may depend on who you are writing for (although clear, concise and formal is usually best). However, there is a general structure that most business reports follow. In this post, then, we’ll look at how to structure a business report for maximum clarity and professionalism.

1. Title Page

Every business report should feature a title page . The title itself should clearly set out what the report is about. Typically, you should also include your name and the date of the report.

Most business reports begin with a summary of its key points. Try to include:

• A brief description of what the report is about
• How the report was completed (e.g., data collection methods)
• The main findings from the research
• Key conclusions and recommendations

A paragraph or two should suffice for this in shorter business reports. However, for longer or more complex reports, you may want to include a full executive summary .

3. Table of Contents

Short business reports may not need a table of contents, especially if they include a summary. But longer reports should set out the title of each section and the structure of the report. Make sure the headings here match those used in the main text. You may also want to number the sections.

4. Introduction

The introduction is the first part of the report proper. Use it to set out the brief you received when you were asked to compile the report. This will frame the rest of the report by providing:

• Background information (e.g., business history or market information)
• The purpose of the report (i.e., what you set out to achieve)
• Its scope (i.e., what the report will cover and what it will ignore)

These are known as the “terms of reference” for the business report.

5. Methods and Findings

If you are conducting original research, include a section about your methods. This may be as simple as setting out the sources you are using and why you chose them. But it could also include how you have collected and analyzed the data used to draw your conclusions.

After this, you will need to explain your findings. This section will present the results of your research clearly and concisely, making sure to cover all the main points set out in the brief.

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One tip here is to break the findings down into subsections, using headings to guide the reader through your data. Using charts and illustrations , meanwhile, can help get information across visually, but make sure to label them clearly so the reader knows how they relate to the text.

6. Conclusions and Recommendations

The last main section of your report will cover conclusions and recommendations. The conclusion section should summarize what you have learned from the report. If you have been asked to do so, you should also recommend potential courses of action based on your conclusions.

If you are not sure what to suggest here, think back to the objectives set out in your brief.

7. References

If you have used any third-party sources while writing your report, list them in a bibliography after the main report. This could include other business documents, academic articles, or even news reports. The key is to show what you have based your findings and conclusions upon.

8. Appendices (If Applicable)

Finally, you may have gathered extra documentation during your research, such as interview transcripts, marketing material, or financial data. Including this in the main report would make it too long and unfocused, but you can add it to an appendix (or multiple appendices) at the end of the document. It will then be available should your reader need it.

Summary: How to Structure a Business Report

If you are writing a business report, aim to structure it as follows:

• Title Page – Include a clear, informative title, your name, and the date.
• Summary – A brief summary of what the report is about, the data collection methods used, the findings of the report, and any recommendations you want to make.
• Table of Contents – For longer reports, include a table of contents.
• Introduction –Set out the brief you were given for the report.
• Methods and Findings – A description of any methods of data collection and analysis used while composing the report, as well as your findings.
• Conclusions and Recommendations – Any conclusions reached while writing the report, plus recommendations for what to do next (if required).
• References – Sources used in your report listed in a bibliography.
• Appendices – If you have supporting material (e.g., interview transcripts, raw data), add it to an appendix at the end of the document.

Don’t forget, too, that a business report should be clear, concise, and formal. And if you would like help making sure that your business writing is easy to read and error free, just let us know .

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How to Write a Formal Business Report (Template and Examples)

Formal business reports are official documents that guide and inform stakeholders. These reports are valuable tools when solving company problems or making decisions. 

You should be clear and include all relevant information to make your report useful in decision-making and problem-solving. 

Here are five steps for writing a formal business report:

• Define the purpose and intended audience
• Gather and analyze data
• Create an outline
• Draft the business report
• Revise and format your report

Keep reading to get valuable details under every step and learn to segment your report.

But first, let’s delve deep into formal business reports, the different types, and what differentiates them. We’ll also discuss the elements of a business report and cover valuable tips to perfect your writing skills.

Let’s get started!

Understanding formal business reports

Business reports provide an analysis of the current performance of a business and offer recommended actions to improve operations. A formal business report should include detailed data, analysis, conclusions, and recommendations.

What is a formal and informal business report?

A formal business report is a detailed and organized document that provides information about a specific topic, like research findings, market trends, or a financial situation. It usually includes conclusions based on data collected during the research process. 

Formal business reports can present complicated topics in an easy-to-understand format, allowing company executives to make informed decisions. A formal report typically includes an introduction, a body of information, and a conclusion. It should consist of accurate data and reliable sources and be written formally with proper grammar and spelling.

An informal business report does not follow traditional, formal reports’ formal structure and layout. Instead, it is written in an easy-to-understand language and typically includes summaries of key points, along with recommendations or suggestions for further action. 

Unlike formal reports, informal business reports do not need to be approved by higher management and can be sent directly to the intended recipient. Businesses often use informal reports to quickly provide updates or summaries of projects, data, or other important information. They are also commonly used when sharing ideas, solutions, or findings that don’t necessarily require a formal response from the receiver. 

While informal reports may need more depth and detail than formal reports, they can still communicate important information concisely and clearly. 

Types of formal business reports

Formal business reports include different types that may be used to present data, analyze performance, or make recommendations. Examples of formal business reports include annual, research, feasibility, and marketing research reports. 

Feasibility Reports

A feasibility report is an analytical document that outlines whether an activity or project has the potential to be successful. It includes cost estimates, expected outcomes, and other factors affecting the project’s success.

Business Plans 

A business plan is a formal outline of a company’s objectives and strategies for achieving them. It is used to obtain financing, attract investors, and set goals for the company. 

Business plans typically include sections on market analysis, organizational structure, competitive analysis, product or service description, financial projections, marketing strategies, and tactics.

Progress Reports

A progress report is a document that details the current status of a project or activity. It outlines the progress made, challenges encountered, and a timeline for when the project should be completed.

Financial Reports

Financial reports provide information about the company’s financial performance over some time. They include income statements, balance sheets, and cash flow statements.

A proposal is a document that outlines how an organization, company, or individual intends to complete a project. It usually includes information such as the purpose of the project, expected outcomes, methods, and associated costs. For example, businesses may use proposals to solicit funding from investors or government agencies.

Market Research Reports

A market research report is a document that provides information about customer needs and competitor activities to develop strategies for the organization. They typically include data on consumer preferences, product demand, market trends, and other relevant factors.

Risk Reports

A risk report is a document that details the potential risks associated with a specific activity or investment. It outlines possible losses and considers how they could affect an organization’s operations. Risk reports may also include measures the organization can take to mitigate losses and recommendations for further actions.

Technical Reports

Technical reports are documents that explain the results of a technical project or investigation in detail. They are used to document the findings of a project and provide a record that can be used as reference material. 

Technical reports typically include sections on research methods, results, conclusions, recommendations, and implementation plans. 

What are the key differences between writing a business report and writing an academic report?

Business reports inform a decision or provide direction in the form of recommendations. They may include factual data and analysis but are often practical and focus on the actionable steps needed to achieve a goal. 

Academic reports take a more analytical approach, emphasizing research and thought-provoking discussions that examine different points of view. 

Sources used

When writing business reports, only use real-world sources such as government reports. But when writing academic reports, you may cite theoretical works . 

Conciseness

When writing business reports, use concise points with stakeholders in mind . As for academic reports, you may use technical terms and lengthy explanations to support a point. 

Academic reports are often longer and more detailed than business reports and may also include recommendations but with a focus on developing new strategies or ideas.

When writing a business report, adhere to the following structure: cover page, table of contents, list of figures, executive summary, introduction, body, conclusion, and recommendations. 

But when writing an academic report, follow the structure: introduction, literature review, methods, results, discussion, and conclusion.

The purpose of both types of reports is to provide information that is useful and relevant to the target audience. So keep the audience in mind when writing a report; what information do they need to know? How will it help them make decisions or understand a concept better? 

Elements of a formal business report

An excellent formal business report organizes information into these sections: 

• Table of contents
• List of Figures
• Executive summary
• Introduction
• Recommendation

1. Title page

The title page indicates the company name (and logo), the author’s and readers’ names and positions, and the date.

2. Table of contents

The table of contents lists the sections of a report with their page number and helps jump to a specific title. 

3. List of Figures

The list mentions every chart or diagram included in the report and its page number for easy navigation. 

4. Executive summary

The executive summary briefly overviews the report’s key points, findings, and conclusions. It helps readers to understand the report’s data without reading the entire document. Therefore, this section should be the last to write since the facts in the report will form the executive summary. 

5. Introduction

The introduction outlines the research objectives and methods used to generate data for analysis. It sets the stage for what follows. Unlike the executive summary, it does not mention any conclusion or recommendation. 

The body contains an in-depth review of the research results and their implications. It may include an analysis of trends, correlations, pictorial evidence, and other data supporting the report’s conclusions.  

7. Conclusion 

The conclusion summarizes the data discussed in the body . It is a brief sentence that takes around three to six sentences. 

8. Recommendation

The recommendation suggests an action based on the facts presented in the report. It outlines steps or policy changes necessary to solve a problem.

9. Appendix

The appendix contains information that supports your report but would be distracting if you included it in the body. This information may consist of raw data, charts, transcripts, and surveys used for analysis or any additional resources used in the research process. You may also include acronyms used in the report.

10. References/Bibliography

This section consists of all references you used in your report. Citations protect you from plagiarism and give credit to your sources. You can write citations in APA, MLA, and Chicago styles , depending on the style of your formal report. 

11. Glossary

The glossary is where you define all technical terms used in the report. Use an asterisk next to words you will describe in the glossary to indicate that the reader should check the glossary for a definition. 

How to write a formal business report step-by-step

When writing a formal business report, start by defining the purpose of the report and the intended audience. You then gather data and analyze it before writing the report. Finally, write the report and revise it accordingly.

1. Define the purpose and intended audience

Why are you writing the report? Consider what information you need to include and who will read the report. This will help you structure your document correctly and provide relevant information. 

Defining your target audience will help you tailor the language used and choose relevant information to include in the report.

2. Gather and analyze the data

Collect all data relevant to achieving the goal of your report. This should include quantitative and qualitative data, such as customer satisfaction surveys, case studies, performance metrics, or feedback from stakeholders.

Once you have collected all of your data, analyze it and identify any trends or patterns that may be useful in writing the report. You can use various tools and techniques like statistical analysis , gap analysis , or cause-and-effect diagrams .

3. Create an outline

An outline will help you organize your research data, stay on topic, and avoid including unrelated information under a particular title. Besides having a section of each formal business report element above, outline your key points, headings, and subheadings. 

Use self-explanatory headings, for example, “ Impact of expanding market share. ”

3. Draft the report

Organize the data you collected during research into the draft report. Start by introducing the topic, providing background information, and the report’s objectives. Then include each of the main points you want to discuss, supported by evidence from the research data.

Have the relevant elements mentioned above and write adequate information under each section. The draft does not have to be perfect; you just need to organize the data roughly. 

4. Revise and format your report

After completing your draft, proofread and edit it to remove irrelevant data or add forgotten information. Make sure everything looks good, including the formatting. It also helps to share the business report with someone who can review it and propose necessary changes. Once everything is settled, share the report with your intended audience.

Tips for writing a formal business report

When writing a formal report, use data and evidence to support your argument, add visuals, use consistent fonts and headings, and highlight important information. You should also use clear language that is easy to understand, considering the audience’s background knowledge.

1. Only use credible sources

Credible sources strengthen your report because they are factual, unbiased, and reliable. To identify a credible source, look out for the following markers. 

• The source’s author should be an expert in their field.
• The information in the source should be up-to-date. 
• The source should include evidence. The author should not have their opinions or speculations.
• A credible source is peer-reviewed by other experts in the field. 

2. Use diagrams in formal business reports

Use diagrams like graphs and charts to illustrate relationships between ideas. They are more engaging, easier to understand, and they capture your audience’s attention. 

Mind that you don’t clutter your diagrams with too much information. Excess detail will confuse your readers. 

Achieve simplicity by:

• Removing backgrounds that cause distractions.
• Removing or lightening gridlines. Gridlines clutter diagrams. 
• Reduce the number of colors you use. Only use color on crucial data in the diagram. 
• Instead of adding every tiny detail, use symbols and have a key. The key explains what each symbol, figure, or line represents. 

3. Use a consistent format

A consistent format makes it easy to follow your report. Keep the format headings and subheadings uniform throughout your report. And make your page margins and font styles consistent. 

4. Use bold fonts to highlight  

Bold fonts stand out against regular text to draw focus on essential data and make it easier to skim through the report. Use bolding sparingly; otherwise, the effect of highlighting will not work.

Formal business report template

A formal business report template will save both time and energy by providing a framework that simplifies the process of assembling data into a comprehensive document.  

Check out this collection of editable business report templates to find one that works for you.

Final Thoughts: Formal Business Report

Formal business reports are essential tools for any business. An excellent report drives company decisions and recommends solutions to company problems. Writing one may be challenging, but this guide gives you a clear pathway to ease the process. 

Remember to use visual aids and credible sources to fortify your report. Organize data into the above sections, and use the discussed tips to write your business report like a pro!

You may also like:

• How to Write a Resignation Letter for a Better Opportunity [Samples + Template Included]
• Bullet Form Examples: How to Use Bullet Points Effectively
• How to Write a Subject Line for Job Applications [+Samples]

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Blog Marketing 50+ Essential Business Report Examples with Templates

50+ Essential Business Report Examples with Templates

Written by: Sara McGuire May 29, 2023

Reports may not be the most exciting communication format. But they’re important.

To make smart decisions about budgeting, marketing strategies, product development and growth strategies, you can’t rely on gut feeling alone.

And if you’re trying to sway stakeholders, creating a report with a simple, elegant design and creative data visualizations is guaranteed to impress.

This guide will deliver the most essential business report templates you can edit with Venngage, plus design tips and best practices.

Top business report templates (click to jump ahead):

What is a business report?

• Annual reports
• Project status reports
• Budget reports
• Sales reports
• Marketing reports
• Case studies
• White papers
• How to create a business report in 6 steps
• What are the types of business reports
• Business report template FAQs

A business report is a document that delivers important information about a company’s performance, financial health, a particular project, or other aspects that influence its decision-making process. 

Business reports come in various formats, such as PowerPoint presentations and online dashboards, offering more than just traditional files and spreadsheets.

They are crucial for organizations as they provide vital details that guide decision-making for business owners and managers.

They act as GPS, highlighting essential aspects like customer satisfaction, operational efficiency, and financial figures. Business reports serve different audiences and purposes, delivering information in a clear and engaging format for both internal and external stakeholders.

Want a quick rundown of some of the business report templates in this blog? Check out this video tutorial:

1. Annual Report Templates

An annual report is an all-encompassing document that allows you to reflect on your company’s past year, including:

• Your company’s mission statement
• Your company’s growth (financially, product-wise, culture-wise)
• Your statement of income and cash flow
• Your various business segments
• Information about the company’s directors and executive officers
• Information about your company’s stock and dividends
• Wins and success stories

A lot of that sounds pretty dry, doesn’t it?

There’s actually a lot to be excited about in that list. You’re talking about how your company has grown, your wins (and maybe a few losses), and what’s on the horizon for the coming year.

You can bring that story to life in your annual report design  and we have business report samples to inspire you.

This annual business report example uses a variety of charts and unique sections like “program highlights” to tell the agency’s story:

Think about how you can represent your company visually:

• Are there photos you can include of your business in action?
• What fonts and colors reflect your business’s personality?
• Are there icons you can use to illustrate certain concepts?

The below annual report design uses an energizing orange and yellow color scheme and cute icons. The format is highly visual and modern. All this reflects a dynamic company that’s optimistic about the future.

This company annual report template uses a mountain motif to reflect the company’s ambitious goals. Take a look at how the different sections of the report (“Strategy”, “Finance” and “Performance”) are color-coded to make the report easier to scan:

In the business report example below, the sleek, modern design with bold color accents reflects design trends in the games industry, which would appeal to stakeholders.

The same design ideas can be applied to an annual report presentation.

Take this annual report presentation for a coffee shop company. The whole design reflects the coziness of a coffee shop, from the softly filtered photos to the old-fashioned font:

A few annual report best practices:

• Create an eye-catching cover for your report
• Tell your company’s story in your annual report design by using thematic visuals, like background images and icons
• Pick a decorative font for headers and pair it with a more minimalist font for body text
• Look for opportunities to visualize data using infographics , charts and pictograms

Related : Our blog post with 55+ annual report templates , plus design tips and best practices.

2. Project Status Report Templates

Communication is central in any project. Consultants, agencies and freelancers especially want to be as transparent as possible. That is why a project status report template is one of the business report examples we are sharing in the article.

A project status report is crucial for communicating updates on what you’ve accomplished and what’s still pending. It also helps you flag any issues, either current or on the horizon. This helps build trust with the client.

The project status report template below communicates key information in an easy-to-understand format.

The above template lets you alert the client if the project is:

• Suffering from budget or scope creep
• On track in terms of schedule
• Healthy or not i.e. milestones completed on schedule, issues resolved

You can add bullet points on the second page to quickly flag key issues that are impacting project success.

Related : Our post on how to write a project management plan .

Simple Project Status Report Templates

Avoid ad-hoc emails or meetings. Use a simple project status report template to present your latest work and keep everyone on the same page, without endless back and forth.

The project status report below would work well for weekly updates.

This progress report template lets you quickly provide an overview to busy stakeholders, who’ll be able to spot key project issues and progress at a glance.

Project Status Report Template PPT

Big updates might require consultants to communicate the status of a project in person. The below presentation template uses charts and data visualization to get your key points across immediately.

Clients or other stakeholders can see what’s been accomplished and when, while the last slide leaves room for what’s still pending.

A few project status report best practices:

• Include a summary of all important tasks currently in progress. If you have a weekly meeting with the client, this section will probably serve as the jumping-off point for your conversation.
• Stakeholders should be able to tell at a glance if the project is way off schedule or there are too many unresolved issues.
• Document all outstanding problems and concerns. It’s important to have a record in case you run into issues with the client later on.

Related : Our post with 30+  project plan examples plus design tips.

3. Budget Report Templates

Budget reports are like the GPS for your business finances, guiding you with a clear picture of where you are compared to where you planned to be. They show the actual expenses and revenues alongside your budgeted numbers, highlighting any detours or opportunities for savings. These reports are crucial because they help you make smart decisions, ensure you use resources wisely and pivot on strategy when needed.

A budget report typically breaks down:

• The different categories of your budget
• The last year or quarter’s spending for each category of your budget
• Areas where you may need to cut or increase spending
• Forecasts for the coming year or quarter

Business Monthly Expenses Template

A full budget report is a bit too dense to pass around a room during a meeting.

But, a visually engaging presentation or one-page summary, like the business report example below, is perfect for keeping your team and stakeholders up to speed.

You can provide an overview of the last period’s spending by category, and highlight the amount you saved or exceeded the budget by.

For example, take a look at this summary budget report slide that uses a thematic background image to make it more engaging:

A quick summary page is also the perfect opportunity to creatively visualize data.

While tables are certainly efficient for comparing amounts spent, you could also use a more unusual visual like a bubble chart. This is because unique visuals make memorable business report examples.

Forecast Budget Template

A forecast is an essential business report that shows where a business is headed financially. It’s not a plan for the future, but rather its current short-term direction.

Use this forecast template to project your businesses’ revenue, and take appropriate action.

A few budget report best practices:

• Clearly label the period the report covers (monthly, quarterly, yearly)
• Provide a brief description of each section of your report, to highlight important insights
• Use a table to compare amounts of money saved vs. spent
• Use bar charts, pie charts and bubble charts to visualize budget allotment
• Highlight important insights using contrasting colors, bold fonts and icons

4. Sales Report Templates

If you aren’t tracking your sales on a weekly, monthly, quarterly and yearly basis, it’s time to start.

Creating a sales report for different time periods can help you identify trends, as well as an opportunity for growth. Regularly reporting on your sales can also help your team stay focused on your goals.

What should be included in a sales report?

A sales report typically covers any of the following data:

• An overview of sales goals and whether or not those goals are being met
• Revenue and expenses
• Sales forecasts for the upcoming periods (month, quarter, year)
• Products and services that are selling the most and ones that are lagging
• Number of leads and conversion rates for a given period
• Any challenges or roadblocks

Weekly sales report template

Consider making  sales reporting  a segment of your weekly team meetings. You may want to provide a quick update for company-wide meetings and a more in-depth report for sales and marketing team meetings.

Here’s an example of what a quick weekly sales report could look like:

The slide simply covers the total sales for the week and compares them to previous weeks to highlight growth.

While this sales report presentation digs deeper into KPIs (key performance indicators) and conversions :

Monthly sales report template

For a monthly, quarterly or yearly sales report, you will probably want to go more in-depth into your metrics as you plan for upcoming periods.

That said, you don’t want to produce a 62-page text-heavy document no one will read. Surprise your client or boss with a fresh new way of doing things that are engaging and concise. You’ll differentiate yourself as an innovator.

For example, the following monthly sales report template uses a variety of charts and tables to keep the data fresh:

The below sales report template will help you visualize key sales metrics using pie charts, bar graphs and tables. The weighted text and icons help organize information in an easily digestible way.

Making your sales report easily accessible will help build your reputation as someone who’s transparent and trustworthy.

A few sales report best practices:

• Clearly identify the time period you are reporting on
• Use descriptive section headers and include descriptions for any charts or tables that need more clarification
• Provide context for readers, explain any major trends they should be aware of, any challenges your team encountered, and how the goals have been impacted
• Use line charts and bar graphs to show changes over time and highlight trends
• Emphasize key metrics in big, choose bold fonts (for example, the total sales for a given week)
• Use contrasting colors to emphasize keywords or one point on a graph

Related :  5 ways to host a more successful sales demo  by using images.

5. Digital Marketing Report Templates

If you’re a SaaS or e-commerce business, I don’t have to tell you how important digital marketing is. It’s the thing that can make or break many small businesses.

In order to scale and grow your business , it’s important to make informed, deliberate digital marketing decisions.

That means always looking for ways to improve your search rankings, grow your social media engagement, and optimize your ad campaigns.

A ‘ digital marketing report ‘ is a pretty broad term for a report that could be an overview of all your digital marketing channels or one particular channel.

A digital marketing report that covers all your main marketing channels  could include any (or all) of the following data:

• An overview of your current digital marketing strategy
• Your main marketing goals and whether or not they are being met
• An overview of your conversion metrics, including the number of leads, paid vs. organic leads, and your cost per conversion
• An overview of your traffic metrics, organized by channel
• An SEO overview, including any changes in rankings for target keywords
• An overview of PPC campaigns you’re running, including clickthrough rate, ROI and cost per click
• An overview of your social media channels, including engagement metrics and leads from specific channels

For example, take a look at this digital marketing report template that dedicates one page to each channel. Note how the company’s branding has also been incorporated into the design by using the brand’s colors and visuals that reflect the computer theme:

In a digital marketing report that focuses on one specific marketing channel, you will probably want to go more in-depth into each metric.

For example, in a social media report, you should cover:

• A comparison of your performance on specific social media channels like Facebook, Twitter and YouTube (you could try visualizing it with a  comparison infographic )
• Specific engagement metrics like impressions, clicks, subscriber count, likes and comments
• An overview of your followers, including demographic information like age, gender and profession
• Conversion metrics from each specific social media channel

The below social media report visualizes some of these key metrics.

As a consultant, you may be gifted in social media marketing but totally flummoxed by all things design. Look better than you are by using the above template. It’ll help you present your findings in a way that’s effective and professional, while still managing to be playful and engaging.

If you’re concerned about organizing information by channel, here’s an example of a social media marketing report presentation that uses colored columns to make it easy to scan for a specific channel’s metrics:

A few digital marketing report best practices:

• Provide an overview of the performance of all your channels, or a particular channel
• Organize your report by channel (“Organic Search”, “Social Media”, “PPC”) or by specific campaigns/projects
• If your report is long enough, include a table of content to make it easier for readers to navigate your report
• Use bar charts and tables to compare your performance on different marketing channels
• Use icons to emphasize key information and visualize different channels (for example, different social media networks)
• Try to communicate your information concisely and focus on only one topic per page or slide

Related : Our post on what is a marketing plan and how to write and design one for maximum effectiveness.

6. Competitor Analysis Templates

Get the attention of marketers with a competitor analysis report. The best reports show exactly what a company must face off (and beat) to be successful.

A competitor analysis report usually has the following sections:

• Product summary
• Competitor strengths and weaknesses
• Competitor strategies and objectives
• Outlook: is the market growing? Flat? Splintering into niche segments?

The following competitor analysis template neatly organizes these categories into compact sections and highlights important stats. Stakeholders can quickly compare them with their own company’s numbers and get an immediate sense of how they measure up.

Using a pre-designed competitor analysis template is also a great idea for consultants who want to set themselves apart from big consulting firms or boutiques. Visualizing data is a way to set yourself apart as numbers-focused, unique and innovative, as in this business report example.

A few competitor analysis report best practices:

• If you’re listing all competitors, add those entering the market in the next year as well as indirect competitors who sell to the same customers as yours.
• Find customer satisfaction surveys for competitors (usually carried out by trade press) and include their findings.
• Talk to the sales department to get a sense of the competitor’s customers.
• Do informal research on the competitor’s strengths and weaknesses. Talk to journalists who cover this specific industry. Don’t just rely on online information.

Related : Our post on how to create a competitor analysis report (with templates).

7. Case Study Templates

One of the business report examples on our list is the business case study. Though not a report exactly, a case study analyzes a particular aspect of a company or a situation it faced. A consultant may need to write one as part of a corporate training program they’re developing.

Case studies usually focus on one of these situations:

• Startup or early-stage venture
• Merger, joint venture, acquisition
• Market entry or expansion
• New project or product
• Pricing optimization
• Profitability
• Industry landscape
• Growth strategy

What makes case studies unique is how they tell a story. They include background information on the company, a protagonist or key players, the situation and outcomes.

The below case study template has plenty of space for this narrative while using icons and numbers to highlight key details.

Make sure to include a conclusion that contains your key findings. Why did the protagonist make the decisions she made? What were the outcomes? What can we learn from this? Circle back to the key question the case study raises and answer it.

Business case study template

Business case studies are usually teaching tools to show how real companies approached a particular scenario or problem. The case study usually reflects a business theory and demonstrates its real-life application.

For example, the following business case study template shows how a crafts retailer uses earned media to drive engagement-heavy traffic.

This is another version of the above case study. Notice the changes in branding in this business report example that sets it apart from the previous template.

Marketing case study template

Case studies are a powerful form of marketing as they show a potential customer how existing customers are already using your product or service to meet their goals.

For example, this social media marketing case study illustrates how Toy Crates used content marketing to radically increase their sales:

A few case study best practices:

• Outline any constraints and challenges the protagonist of the case study faced that affected her decision (such as a tight deadline).
• Attach supporting documentation, such as financial statements.
• Include an original title, such as “Design Thinking and Innovation at Apple.” The title should mention the company and the subject of the case study.

Related : Our post on how to write and design a case study .

8. Growth Strategy Templates

Setting goals for your business might seem easy in theory… but setting ambitious yet realistic goals can actually be quite challenging.

At Venngage, we follow these 5 steps to set our goals:

• Identifying and set high-level goals.
• Understand which inputs and outputs impact those goals.
• Run experiments to impact those inputs.
• Validate those experiments.
• Foster accountability for the results within the team.

For a more in-depth look at this process read our  growth strategy guide .

For example, if you’re a SaaS company, your high-level goals would probably be a specific number for revenue, a number of daily active users or employee count, like in the business report template below:

Once you’ve identified your high-level goals, the next step is to identify your OKRs (Objective Key Results), the metrics that impact your goals. Generally, you will probably want to break down your OKRs by channel.

So, if one of your goals is to hit a certain number of daily active users, your OKRs could be organized by:

• Acquisition OKRs, like organic traffic and paid traffic
• Conversion OKRs, like conversion rate
• Retention OKRs, like retention rate

Once you’ve identified your OKRs, you can come up with experiments to run that will impact those OKRs.

At Venngage, we use a weekly sprint to plan, execute and analyze our growth experiments. But I know other companies that use longer sprints, like two-week or month-long sprints.

Before you run an experiment, you should validate that it’s an experiment worth running. You can do that by identifying which goal it impacts, what resources the experiment will require, and how much effort you anticipate it will take to run the experiment.

This is the exact marketing sprint validator template that our marketing team uses when we schedule growth experiments:

After you’ve run a growth experiment, it’s extremely important to track your results.

At the end of every sprint, take a good chunk of time to analyze your experiments to see what learnings you can take from them. Then, classify an experiment as a “Winner” or “Loser” based on whether or not the results lined up with your hypothesis.

You can use your results from the sprint that just ended to inform your experiments in the upcoming print.

Here’s an example of a sprint release and results template that you could use. Note how each experiment is owned by a team member to foster accountability for the process and results:

A few growth strategy report best practices:

• Divide your growth strategy reports into color-coded columns based on goals, OKRs, or stages in a sprint
• Use icons like checkmarks and x’s to identify winning experiments and losing experiments
• Include brief descriptions on each template, to make it easy to understand
• Attribute each growth experiment to a team member, to foster accountability for the process and results
• Use your company colors, fonts and logo to maintain consistent branding across all of your communications

9. Market Research Report Templates

Even after you’ve launched your business, it’s a good idea to do regular market research. You can use your research to plan and refine your marketing strategies, to identify new prospective customers and product plan.

Market research generally involves gathering information about the needs, problems and wants of your customers. This research can help you come up with your customer personas and specific problems you want to solve with your product or service.

You can conduct market research in two ways:

• Qualitative research (calls, focus groups)
• Survey research

For example, many consultants struggle to get buy-in from various stakeholders. The boss may be constantly changing the scope of the project based on a whim, such as the latest article he’s scoured from the internet! Employees may be set in their ways and resistant to incorporate consultants into their workflow.

One way to get clients on board and build trust is to provide stats and research that support your recommendations.

Here’s a market research business report example that lays out the industry landscape and gives clear guidance on the way forward, all backed up by facts.

This cheerful, icon-heavy market research report should help energize reluctant stakeholders. Packaging new (and sometimes daunting) information in fresh ways can help break through resistance.

You may also want to look at competitor statistics and industry trends. This template includes a competitor case study, including website analytics, and a SWOT analysis :

When it comes to creating your market research report, you may want to do an in-depth overview of all of your market research. Or you may want to focus on one area of your research, such as your survey results.

Survey Report Template

This survey report template helps visualize your findings; the pictogram and chart make the findings easy to understand.

The one-slide market research report identifies the demographics of the survey participants. The report categorizes participants by their jobs, locations, and the topics that they find most engaging. Note how each persona is visualized using an icon:

This business report example highlights how you can give your team and stakeholders a quick overview of your main market and what topics they’re interested in.

One of the purposes of a market research report is to present any conclusions that you came to after analyzing the data.

These could be conclusions about who your target customers are, areas where you can expand your business, and customer needs that aren’t currently being met. The below business report example visualizes this data and also provides space to draw your own conclusions.

Here’s an example of a market research report template that emphasizes key findings in the larger text before providing supporting data:

A few market research report best practices:

• Use icons to illustrate your customer personas
• Use charts and graphs to compare demographic information like customer age, gender, location, and occupations
• Include the main conclusions you came from after analyzing your data
• If your market research report is long enough, include a table of contents
• Include a brief summary of your data collection methods , including the sample size

10. White Paper Templates

White papers are great tools to educate and persuade stakeholders. Consultants can also use them to improve their reputation vis-a-vis big consulting firms and boutique firms or use them as lead magnets  in Facebook ads etc.

As always, a polished design is much more likely to engage senior leaders or potential clients.

A business report template or consulting report template is the fastest way to produce something that’s both attractive and easy to understand.

The below consulting report example has a full page dedicated to visuals. It’s the perfect way to break up the text and let it breathe. It also reinforces the information.

Browse our library of thousands of professional images and stock photos to elevate your design or upload your own.

Our editor makes it simple to adapt any of our business and consulting report templates to your needs. Change the text, fonts, photos, icons, colors, anything you want.

The next business report template is perfect for marketers and marketing consultants. It has an inviting and fun (but still professional) cover page that quickly communicates the content marketing process using icons.

Venngage has an extensive library of thousands of custom, modern and diverse icons you can swap into the above consulting report example. For instance, you could add the Twitter or Facebook logo or a “thumbs up” icon.

Then, click on the template’s chart or graph (pages four and five) to add your own data.

Struggling with organizing information in your reports?  It’s important for consultants and marketers to find a way to communicate key takeaways, and not overwhelm your reader with data.

The below consulting report template uses filled text boxes and icons on the third page to highlight top findings.

Different-colored headers also help create a hierarchy of information and add more variety to the design.

A few white paper best practices:

• Create an eye-catching white paper cover page using a background in bold color, photos or icons.
• Add a key takeaways section, with a header and bullet points.
• Visualize data using charts and pictograms in order to highlight key data.
• Incorporate your branding into your white paper template (brand colors and logo).

Related : Our blog post with 20+  white paper examples  for even more templates and design tips.

11. Project Plan Templates

A project plan is the best way to keep a project on track.

But, showcasing the steps towards completing a project and showing how each step is actionable and measurable can be tough. 

This is especially difficult if you’re a consultant and you don’t have company templates to rely on.

The below  project plan template is a simple way to visualize what needs to happen, and when.

The above highly organized project plan template uses bar graphs, icons and color-coding to present information in an accessible way. Once you enter the editor, click on the bar graph to customize the schedule.

The project timeline below also uses icons and color-coding to organize information, though in a slightly different way.

Projects suffer when there’s confusion about deadlines and what’s required at each step. This timeline from a business report sample makes it crystal clear what tasks belong to what step and how long each step should take.

A timeline is a perfect way for your team or client to refer back to the project schedule without having to read through tons of text.

You can also revise your timeline as the project progresses to reflect changes in the schedule.

The below consulting report template has a more traditional format for a project plan. Still, like the timelines, this business report sample relies heavily on visuals to create an easily scannable and understandable project overview.

Scope creep is the enemy of any project’s success (and the bane of many consultant’s existence). That’s why it’s so important to define the project from the very beginning. The consulting report template above has a section to do just that.

Of course, projects change and evolve. The project report below will help you raise any issues as soon as they happen and present solutions. That way, stakeholders can make a decision before the project schedule is seriously derailed.

Check out our blog post with  15+ project plan templates  for even more examples and design tips.

A few project plan best practices:

• Plot your project schedule visually using a timeline.
• Use color to categorize tasks and milestones.
• Use icons to illustrate steps in a process.
• Insert charts to track the duration of each phase of a project.
• Pick a flexible template that you can update as the project progresses and things change.

Related : Our post on the four phases of the project life cycle .

12. Business Proposal Templates

A business proposal  is a document that presents your product or service as the solution to a client’s problem. The goal of a business proposal is to persuade a prospective client to buy your product or service. These proposals can be either solicited or unsolicited.

The contents of a business proposal report will vary depending on the problem. 

Typically, a business proposal will include these sections:

• Information about your company (mission, qualifications, competitive edge)
• A detailed description of your client’s problem 
• The cost of your product/service 
• The methodology of how you propose to solve the client’s problem
• A timeline of your approach to solving the problem

A few business report examples and design tips:

Create an engaging title page for your business proposal. Think of it as the cover of a book or a movie poster. This will be your prospective client’s first impression of your business.

Use a design that tells a story about your company’s mission and the people you serve. For example, the cover for this business proposal template shows a happy team working together:

Meanwhile, this simple business proposal example uses icons to illustrate what the company does. The motif is carried throughout the rest of the proposal design:

Use visuals to highlight the emotion behind the problem

Businesses are made up of people, and people are emotionally charged. When identifying the problem, use imagery to highlight the frustration, confusion, or dissatisfaction behind the problem. This will show empathy towards the people you’re proposing your solution to.

This business report sample page from a business proposal contrasts one image to illustrate the “problem” with a more cheerful image for the “solution”:

This marketing business proposal uses a variety of visuals like icons, bold typography and photos to tell a story:

Related : Our post on  consulting proposal templates or our guide to creating a business proposal .

How to create a business report in 6 steps?

Creating a business report can seem daunting, especially if you’ve never done it before. don’t let the word “business” intimidate you – these steps can be used for writing a report in any field!

Step 1: Define the purpose and scope of your report

Know the purpose of your report. Are you aiming to share the results of a project? Analyze performance? Recommend specific actions? Whatever the goal, keep it in mind as you go through the process. Also, consider the scope of your report. Decide what information you’ll be including, as well as what you can leave out.

Example: Let’s say your boss wants a report on your team’s sales performance during the last quarter. Your purpose might be to analyze the numbers and identify trends, areas for improvement, or opportunities for growth.

Step 2: Gather relevant data and information

Now that you know what you’re aiming for, it’s time to gather the information you’ll need. This might involve pulling data from internal systems, interviewing colleagues, or even conducting your research. Remember, the quality of your report depends on the accuracy and relevance of the information you provide, so double-check your sources and make sure you’ve got everything you need.

Example: For our sales performance report, you’ll need to collect data on product sales, individual and team performance, and any factors that may have influenced sales during the quarter.

Step 3: Organize your content

Next up is organizing all that information into a logical and easy-to-follow structure. This will depend on the specific requirements of your report, but some common components are an introduction, executive summary, main body, conclusion, and recommendations. A clear and logical structure helps readers easily understand and follow your report.

Example: In a sales performance report, you might start with an executive summary highlighting sales growth (or declines), outline individual team member’s performance, and then delve into a more detailed analysis of factors and trends.

Step 4: Write the report

When writing your report, start by developing a clear and concise writing style, avoiding jargon and buzzwords. Keep your audience in mind – make sure your report is easily digestible for your intended readers.

Example: When writing about sales performance, share facts and figures in simple terms that everyone can understand. Instead of saying, “Our sales team demonstrated a 12.3% compound annual growth rate,” say, “Our sales team increased their sales by 12.3% each year.”

Step 5: Add visual aids

To make your report more engaging and easier to understand, consider adding visual aids like graphs, charts, or images. These can help break up large blocks of text and highlight key findings or trends.

Example: For your sales performance report, you might create a bar chart showing sales growth over time or a pie chart displaying individual team members’ contributions.

Step 6: Review and refine

Last but not least, review your report. Does it achieve the purpose you set at the beginning? Are there any gaps in the information? Are there areas that could be clearer or more concise? Address any issues you find and refine your report until it meets your goals and is easy to understand for your target audience.

Example: In your sales performance report, if you find that you haven’t adequately explored the impact of a new product launch on sales, go back and add that analysis to provide a more comprehensive view.

What are the types of business reports?

Different types of business reports cater to various purposes, including monitoring performance, making decisions, and more, offering a range of options beyond standard reports.

1. Informational reports

The primary purpose of informational reports is, well, to inform. These reports provide all the nitty-gritty details of specific aspects of your business without any conclusions or opinions. 

Examples include daily sales reports, inventory levels, or even project updates. This is the essential “just the facts, ma’am” type of report you need to stay in the loop.

2. Analytical reports

Analytical reports give you a more in-depth look at the data to help you make decisions. These reports come with all the bells and whistles – charts, graphs, and recommendations based on thorough analysis. Analytical reports are what you whip out when you need to decide whether to invest in a new project, evaluate your marketing efforts, or diagnose challenges within the company. The goal of such a report is to help you make smarter decisions for the growth and development of your business.

3. Summaries & reviews:

If you’re a little short on time and need a quick overview of your business’s performance, summary reports are your best bet. These reports condense the crucial details from other reports at regular intervals (monthly, quarterly, or annually) and present them in a digestible format. 

4. Research reports

As the name suggests, these in-depth reports dig into specific topics or issues relevant to your business. Research reports are great when exploring new markets, considering new product development, or requiring a detailed evaluation of business practices. These reports act as guides for making major decisions that could significantly impact your company’s direction and success.

5. Progress reports

Let’s say you’ve got a fantastic project idea underway. You’ll need to keep track of every stage of it to ensure it’s smooth sailing ahead. Enter progress reports. They track the achievements, setbacks, and future plans of ongoing projects. These are essential for keeping everyone – from employees to investors – in the loop.

Business report template FAQs

1. what are the best practices for creating a business report.

You could open up Google doc, record your metrics and make a few points of analysis, send it to your team and call it a day. But is that the most effective way to report on your findings?

Many people may not even read those types of reports. Not to mention, a plain old report probably won’t impress stakeholders.

It’s important to brand yourself (and stand out from your competition). And then there’s the ever-important need to create buy-in from stakeholders and convince them of your recommendations.

That’s why it pays to make your reports as engaging as possible. That means visualizing data , processes , and concepts to make them easier to understand and more fun to look at, as you’ve seen from the business report examples in this post.

You can do that easily by getting started with a  business report template  or consulting report template .

There are two big reasons why it’s a good idea to create a highly visual business report:

• You will be able to organize, analyze and summarize your findings .
• You will be able to communicate your reports more effectively with your team, stakeholders and customers.

For example, the below business report template shows four different ways you can visualize information. It’s much more captivating and easily digested than a block of text.

And don’t worry about how time-consuming designing a report might be. If you start with a solid business report template, you can repurpose that template over and over again.

Use the template as a framework, then customize your information and design to fit your specific needs. Then, use a  chart tool  to convert cumbersome data into clear visuals.

Just like in the above business report sample, you’ll have a succinct, powerful (and polished) report that stakeholders can understand at a glance.

2. How do you design a business report template?

Incorporate your branding into the design

Part of building a strong brand is using consistent branding across all of your content, both internal and public-facing. You can incorporate your branding into your business report design by importing your logo and using your brand colors and fonts.

Our My Brand Kit feature automatically imports company logos and fonts from any website. You can then apply them to your design with one click.

Stick to only one topic per page or slide

When creating a report, it’s easy to try and cram a bunch of text onto one page. But then you run the risk of creating an impenetrable wall of text.

Instead, focus on only one topic per page or slide. If you find that even that makes your page look too cramped, then try breaking up your information into two pages or looking for ways to better summarize your information .

Put functionality first

When you’re designing a business report, you should look for opportunities to visualize data and creatively present information. That being said, the primary goal of your business report should still be to communicate information clearly.

Use design elements such as icons or fonts  in different sizes, weights and colors to highlight, emphasize and categorize information, not obscure it. If a page you’re working on looks cluttered or confusing, take another stab at it.

Remember that functionality comes first, and that includes using the right visuals for your information.

3. What is the best business report maker?

You can make a business report online using a number of tools. As we have mentioned, a great business report is visually appealing, includes icons, images, clear fonts, easy-to-understand charts and graphs, as well as being branded.

Venngage is the one-stop design solution when it comes to creating reports. The business report examples in this article highlight how easy it is to design a variety of reports for every type of organization and activity. Make design simple by using Venngage.

More business communication guides:

• The Ultimate Guide to Consulting Proposals (2024)
• 20+ White Paper Examples [Design Guide + White Paper Templates]

Discover popular designs

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How to Write a Business Analysis Report [Examples and Templates]

Table of contents

To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Click here .

Business analysis reports are a lot like preparing a delicious meal.

Sometimes, the recipe is simple enough that you only need to use the basic ingredients. Other times, you will have to follow specific instructions to ensure those tasty delicacies turn out just right.

Want to make sure your business report never turns out like a chewy piece of meat? You’ve come to the right place.

Stay tuned until the end of this blog post, and we promise you won’t be hungry… for business knowledge!

What Is a Business Analysis Report?

Why is analytical reporting important, what should be included in a business analysis report, how do you write a business analysis report, business data analysis report examples and templates.

• Improve Business Reporting with Databox

A business analysis report provides information about the current situation of your company. This report is usually created by the management to help in the decision-making process and is usually used by other departments within a company.

Business analysis reports can either focus your research on the effectiveness of an existing business process or a proposed new process. Besides, an effective business analysis report should also assess the results to determine if the process changes had a positive or negative effect on the company’s goals. In fact, according to Databox’s State of business reporting , an overwhelming majority of companies said that reporting improved their performance.

Analytical reports are the bridge that connects your company to an effective, data-driven business intelligence strategy . By leveraging analytical reports , you can make informed decisions about your organization’s most critical issues. You will no longer need to rely on gut instinct or anecdotal evidence when assessing risks, threats, and opportunities. Instead, you will have access to a wealth of reliable data to inform your decisions.

Here are some essential benefits of analytical reporting:

• Improve communication and foster collaboration – The most obvious benefit of business analysis report writing is an improvement in communication between all stakeholders involved in the project. Also, analytical business reports can help you to generate more trust and foster better collaboration among your employees and colleagues. By using data analytics reporting tools , you will be able to monitor your employees’ performance on a day-to-day basis. This will allow you to hold them accountable for their actions and give them greater freedom within the business as they know that their superiors have faith in their decision-making capabilities.
• Increase productivity – Without this level of shared insight, businesses struggle to stay on top of their most important tasks and can become less efficient. An effective analytical business report provides the information needed for more efficient internal processes and helps you find more time for strategic activities such as improving your business strategy or working on long-term goals .
• Innovation – In today’s digital age, the pressure to innovate was never greater. When consumers basically have everything they want at their fingertips, stepping up to the plate with a new and improved product or service has never been more important. With an accessible dashboard in place, you will be able to create data-driven narratives for each of your business’ critical functions. For example, if you are a software company, you can use the insights gained from report analysis done with your dashboard software to tailor your product development efforts to the actual needs of your customers. By doing so, you will be able to develop products that are better tailored to specific customer groups. You can also use the same information for developing new marketing strategies and campaigns.
• Continuous business evolution – When it comes to digital businesses, data is everything. No model lasts forever, so having access to a business dashboard software that allows you to constantly keep tabs on your business’ performance will help you refine it as time goes on. If there are any glitches in your business model, or if something isn’t panning out as expected, the insight offered by a business analysis report can help you improve upon what works while scrapping what doesn’t.

A business analysis report has several components that need to be included to give a thorough description of the topic at hand. The structure and length of business analysis reports can vary depending on the needs of the project or task.

They can be broken down into different sections that include an:

• Executive summary
• Study introduction
• Methodology
• Review of statistics

Reports of this nature may also include case studies or examples in their discussion section.

A report can be written in a formal or informal tone, depending on the audience and purpose of the document. While a formal tone is best for executives , an informal tone is more appropriate for technical audiences . It is also a good idea to use something like an executive summary template to report on the results repeatedly with ease.

A good business analysis report is detailed and provides recommendations in the form of actionable steps. Here we have listed some simple steps that you need to follow to write a good business analysis report. Report writing is a major part of the business analysis process. In this section, you will learn how to write a report for your company:

Preparation

Presentation.

Obtain an overview of what you want to analyze in the business report . For example, if you are writing a business analysis report on how to improve customer service at an insurance company, you will want to look through all the customer service processes to determine where the problems lie. The more prepared you are when starting a project, the easier it will be to get results. Here is what your preparation should look like:

Set your goals

The first step in writing this document is to set your goals . What do you hope to accomplish with this paper? Do you need to assess the company’s finances? Are you looking for ways to make improvements? Or do you have outside investors who want to know if they should buy into the company? Once you know what your goal is, then you can begin setting up your project.

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Step 2: Connect your HubSpot and Google Analytics 4 accounts with Databox. 

Step 3: Watch your dashboard populate in seconds.

Assess the Company’s Mission

It’s almost impossible to write a business analysis report without access to the company’s mission statement. Even if you don’t plan on using the mission statement as part of your business analysis summary, it can help you understand the company’s culture and goals. Mission statements are typically short and easy to read, but they may not include every area of focus that you want to include in your report.

Thus, it is important to use other sources when possible. For example, if you are writing a business analysis report for a small start-up company that is just beginning to market its product or service, review the company website or talk directly with management to learn what they believe will be most crucial in growing the company from the ground up.

Stakeholder Analysis

Who is your audience? Create the reader’s persona and tailor all information to their perspective. Create a stakeholder map that identifies all the groups, departments, functions, and individuals involved in this project (and any other projects related to this one). Your stakeholder map should include a description of each group’s role.

Review Financial Performance

Review the financing of the business and determine whether there are any potential threats to the company’s ability to meet its future financial obligations. This includes reviewing debt payments and ownership equity compared with other types of financing such as accounts receivable, cash reserves, and working capital. Determine whether there have been any changes in the funding over time, such as an increase in long-term debt or a decrease in owners’ equity.

Apart from reviewing your debt payments and ownership equity with other types of financing, wouldn’t it be great if you could compare your financial performance to companies that are exactly like yours? With Databox, this can be done in less than 3 minutes.

For example, by  joining this benchmark group , you can better understand your gross profit margin performance and see how metrics like income, gross profit, net income, net operating increase, etc compare against businesses like yours.

One piece of data that you would be able to discover is the average gross profit a month for B2B, B2C, SaaS and eCommerce. Knowing that you perform better than the median may help you evaluate your current business strategy and identify the neccessary steps towards improving it.

Instantly and Anonymously Benchmark Your Company’s Performance Against Others Just Like You

If you ever asked yourself:

• How does our marketing stack up against our competitors?
• Are our salespeople as productive as reps from similar companies?
• Are our profit margins as high as our peers?

Databox Benchmark Groups can finally help you answer these questions and discover how your company measures up against similar companies based on your KPIs.

When you join Benchmark Groups, you will:

• Get instant, up-to-date data on how your company stacks up against similar companies based on the metrics most important to you. Explore benchmarks for dozens of metrics, built on anonymized data from thousands of companies and get a full 360° view of your company’s KPIs across sales, marketing, finance, and more.
• Understand where your business excels and where you may be falling behind so you can shift to what will make the biggest impact. Leverage industry insights to set more effective, competitive business strategies. Explore where exactly you have room for growth within your business based on objective market data.
• Keep your clients happy by using data to back up your expertise. Show your clients where you’re helping them overperform against similar companies. Use the data to show prospects where they really are… and the potential of where they could be.
• Get a valuable asset for improving yearly and quarterly planning . Get valuable insights into areas that need more work. Gain more context for strategic planning.

The best part?

• Benchmark Groups are free to access.
• The data is 100% anonymized. No other company will be able to see your performance, and you won’t be able to see the performance of individual companies either.

When it comes to showing you how your performance compares to others, here is what it might look like for the metric Average Session Duration:

And here is an example of an open group you could join:

And this is just a fraction of what you’ll get. With Databox Benchmarks, you will need only one spot to see how all of your teams stack up — marketing, sales, customer service, product development, finance, and more. 

• Choose criteria so that the Benchmark is calculated using only companies like yours
• Narrow the benchmark sample using criteria that describe your company
• Display benchmarks right on your Databox dashboards

Sounds like something you want to try out? Join a Databox Benchmark Group today!

Examine the “Four P’s”

“Four P’s” — product , price , place, and promotion . Here’s how they work:

• Product — What is the product? How does it compare with those of competitors? Is it in a position to gain market share?
• Price — What is the price of the product? Is it what customers perceive as a good value?
• Place — Where will the product be sold? Will existing distribution channels suffice or should new channels be considered?
• Promotion — Are there marketing communications efforts already in place or needed to support the product launch or existing products?

Evaluate the Company Structure

A business analysis report examines the structure of a company, including its management, staff, departments, divisions, and supply chain. It also evaluates how well-managed the company is and how efficient its supply chain is. In order to develop a strong strategy, you need to be able to analyze your business structure.

When writing a business analysis report, it’s important to make sure you structure your work properly. You want to impress your readers with a clear and logical layout, so they will be able to see the strengths of your recommendations for improving certain areas of the business. A badly written report can completely ruin an impression, so follow these steps to ensure you get it right the first time.

A typical business analysis report is formatted as a cover page , an executive summary , information sections, and a summary .

• A cover page contains the title and author of the report, the date, a contact person, and reference numbers.
• The information section is backed up by data from the work you’ve done to support your findings, including charts and tables. Also, includes all the information that will help you make decisions about your project. Experience has shown that the use of reputable study materials, such as  StuDocu  and others, might serve you as a great assistant in your findings and project tasks.
• A summary is a short overview of the main points that you’ve made in the report. It should be written so someone who hasn’t read your entire document can understand exactly what you’re saying. Use it to highlight your main recommendations for how to change your project or organization in order to achieve its goals.
• The last section of a business analysis report is a short list of references that include any websites or documents that you used in your research. Be sure to note if you created or modified any of these documents — it’s important to give credit where credit is due.

The Process of Investigation

Explain the problem – Clearly identify the issue and determine who is affected by it. You should include a detailed description of the problem you are analyzing, as well as an in-depth analysis of its components and effects. If you’re analyzing a small issue on a local scale, make sure that your report reflects this scale. That way, if someone else reads your work who had no idea about its context or scope, they would still be able to understand it.

Explain research methods – There are two ways to do this. Firstly, you can list the methods you’ve used in the report to determine your actions’ success and failure. Secondly, you should add one or two new methods to try instead. Always tell readers how you came up with your answer or what data you used for your report. If you simply tell them that the company needs to improve customer service training then they won’t know what kind of data led you to that conclusion. Also, if there were several ways of addressing a problem, discuss each one and why it might not work or why it may not be appropriate for the company at this time.

Analyze data – Analyzing data is an integral part of any business decision, whether it’s related to the costs of manufacturing a product or predicting consumer behavior. Business analysis reports typically focus on one aspect of an organization and break down that aspect into several parts — all of which must be analyzed in order to come to a conclusion about the original topic.

The Outcome of Each Investigation Stage

The recommendations and actions will usually follow from the business objectives not being met. For example, if one of your goals was to decrease costs then your recommendations would include optimization strategies for cost reduction . If you have more than one suggestion you should make a list of the pros and cons of each one. You can make several recommendations in one report if they are related. In addition, make sure that every recommendation has supporting arguments to back them up.

Report Summary

Every business analysis report should start with a summary. It’s the first thing people see and it needs to capture their attention and interest. The report summary can be created in two ways, depending on the nature of the report:

• If the report is a brief one, that simply gives a summary of the findings, then it can be created as part of the executive summary.
• But if it’s a long report, it could be too wordy to summarise. In this case, you can create a more detailed overview that covers all the main aspects of the project from both an internal and external point of view.

Everything comes down to this section. A presentation is designed to inform, persuade and influence decision-makers to take the next action steps.

Sometimes a slide or two can make them change their mind or open new horizons. These days, digital dashboards are becoming increasingly popular when it comes to presenting data in business reports. Dashboards combine different visualizations into one place, allowing users to get an overview of the information they need at a glance rather than searching through a bunch of documents or spreadsheets trying.

Databox offers dynamic and accessible digital dashboards that will help you to convert raw data into a meaningful story. And the best part is that you can do it with a ‘blink of an eye’ even if you don’t have any coding or designs skills. There is also an option of individual report customization so that you can tailor any dashboard to your own needs.

Pre-made dashboard templates can be extremely useful when creating your own business analysis report. While examples serve as inspiration, templates allow you to create reports quickly and easily without having to spend time (and money) developing the underlying data models.

Databox dashboard templates come with some of the most common pre-built metrics and KPIs different types of businesses track across different departments. In order to create powerful business insights within minutes, all you need to do is download any of our free templates and connect your data source — the metrics will populate automatically.

Business Report Examples and Templates

Databox business dashboard examples are simple and powerful tools for tracking your business KPIs and performance. These dashboards can be used by executive teams and managers as well as by senior management, marketing, sales, customer support, IT, accounting, and other departments. If you are new to this kind of reporting, you may not know how to set up a dashboard or what metrics should be displayed on it. This is where a premade template for business dashboards comes in handy.

For example, this Google Ads Report Template is designed to give you a simple way to keep track of your campaigns’ performance over time, and it’s a great resource for anyone who uses Google’s advertising platform, regardless of whether they’re an SMB, an SME or an enterprise.

KPI Report Examples and Templates

KPIs are the foundation of any business analysis, and they can come in a multitude of forms. While we’ve defined KPIs as metrics or measurements that allow you to assess the effectiveness of a given process, department, or team, there are a number of ways to evaluate your KPIs. Through the use of color-coding, user-friendly graphs and charts, and an intuitive layout, your KPIs should be easy for anyone to understand. A good way to do this is by having a dedicated business analyst on your team who can take on the task of gathering data, analyzing it, and presenting it in a way that will drive actionable insights. However, if you don’t have a dedicated analyst or don’t want to spend money on one, you can still create KPI reporting dashboards using free KPI Databox templates and examples .

For example, this Sales Overview template is a great resource for managers who want to get an overview of their sales team’s performance and KPIs. It’s perfect for getting started with business analysis, as it is relatively easy to understand and put together.

Performance Report Examples and Templates

All businesses, regardless of size or industry, need to know how well they are performing in order to make the best decisions for their company and improve overall ROI. A performance dashboard is a strategic tool used to track key metrics across different departments and provide insight into the health of a business. Databox has a collection of 50+ Performance Dashboard Examples and Templates which are available for free download.

For example, if your business is investing a lot into customer support, we recommend tracking your customer service performance with this Helpscout Mailbox Dashboard which will give you insights into conversations, your team’s productivity, customer happiness score, and more.

Executive Report Examples and Templates

An executive dashboard is a visual representation of the current state of a business. The main purpose of an executive dashboard is to enable business leaders to quickly identify opportunities, identify areas for improvement, pinpoint issues, and make data-informed decisions for driving sales growth, new product launches, and overall business growth. When an executive dashboard is fully developed, as one of these 50+ Databox Free Executive Examples and Templates , it offers a single view of the most important metrics for a business at a glance.

For example, you probably have more than one set of financial data tracked using an executive dashboard software : invoices, revenue reports (for accounting), income statements, to mention a few. If you want to view all this data in one convenient place, or even create a custom report that gives you a better picture of your business’s financial health, this Stripe Dashboard Template is a perfect solution for you.

Metrics Report Examples and Templates

Choosing the right metrics for your business dashboard can be crucial to helping you meet your business objectives, evaluate your performance, and get insights into how your business is operating. Metrics dashboards are used by senior management to measure the performance of their company on a day-to-day basis. They are also used by mid-level managers to determine how their teams are performing against individual goals and objectives. Databox provides 50+ Free Metrics Dashboard Examples and Templates that you can use to create your company’s own dashboards. Each is unique and will depend on your business needs.

For example, if you are looking for ways to track the performance of your DevOps team, and get the latest updates on projects quickly – from commits, and repository status, to top contributors to your software development projects, this GitHub Overview Dashboard is for you.

Small Business Report Examples and Templates

A lot of small business owners don’t realize how important it is to have a proper dashboard in place until they actually use one. A dashboard can help you track and compare different metrics, benchmark your performance against industry averages, evaluate the effectiveness of your marketing and sales strategies, track financials, and much more. So if you’re looking for a tool to help you measure and manage your small business’ performance, try some of these 50+ Free Small Business Dashboard Examples and Templates .

For example, this Quickbooks Dashboard template can help you get a clear understanding of your business’s financial performance, ultimately allowing you to make better-informed decisions that will drive growth and profitability.

Agency Report Examples and Templates

Agency dashboards are not a new concept. They have been around for years and are used by companies all over the world. Agency dashboards can be powerful tools for improving your marketing performance, increasing client loyalty, and landing new clients. There is no single correct way to create an agency dashboard. Everyone has their own goals and objectives, which will ultimately determine which data points you choose to include or track using a client dashboard software , but with these Databox 100+ Free Agency Dashboard Examples and Templates you have plenty of options to start with.

For example, you can use this Harvest Clients Time Report to easily see how much time your employees spend working on projects for a particular client, including billable hours and billable amount split by projects.

Better Business Reporting with Databox

Business analysis is all about finding smart ways to evaluate your organization’s performance and future potential. And that’s where Databox comes in.

Databox can be a helpful tool for business leaders who are required to analyze data, hold frequent meetings, and generate change in their organizations. From improving the quality and accessibility of your reporting to tracking critical performance metrics in one place, and sharing performance metrics with your peers and team members in a cohesive, presentable way, allow Databox to be your personal assistant in these processes, minimize the burdens of reporting and ensure you always stay on top of your metrics game.

Sign up today for free to start streamlining your business reporting process.

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Important: Always check your course guide or ask your lecturer for guidance about how to format business reports .

It is important that your report looks professional - you are, after all, in training for a profession. A typical business report uses the following format and layout:

• Use a clearly legible font and font size (Times New Roman is the most common font and 12 point is the most common size).
• Set page margins to around 1 inch/2.5cm.
• Use 1.5 or double line-spacing.
• Be consistent in how you format headings and subsection headings (e.g. font, font size, line spacing, sequenced numbering, number or bullet point style).
• Make sure any numbered sections or subsections, are sequential (e.g. 1.1, 1.2, 1.3 etc.).
• Be consistent in how you present any tables and figures . Make sure tables and figures are sequentially numbered for each type and your captions are sufficiently descriptive e.g. Table 1. NZ Gross Domestic Product 2008-2018, Table 2. Debt to capital ratio for year ended March 2019, Figure 1. Savings by age group in 2010, etc. Note: In APA 7th edition, both table and figure numbers and captions are given above the table/figure in bold; table and figure titles appear on the next double-spaced line, flush left with the margin, in italics with major words capitalized (i.e. in title case) with no full stop. Any notes appear below the table/figure. See here for more information about tables and figures. In APA 6th edition however, the figure number and caption go below the figure and the table number caption goes above the table. See here for an overview of differences between APA 6th and 7th editions.
• Do not indent paragraphs and leave a blank line between paragraphs. (This is the most common style.)
• Indent the first line of each paragraph, but leave no spaces between paragraphs.
• Make sure your spelling and grammar check software is turned on.
• Make sure your references are correctly formatted in the required style.

Most assignments do not require a title page however reports often do. It is important you check your course guide or ask your lecturer. The format of report title pages varies according to the specific requirements of the assignment, but typically contains:

• The title, centred, approximately one third of the way down the page, surrounded by white space. Your title should be focused and descriptive of your report objectives (and, often, intended audience). If you use a graphic, keep it simple so the report title remains the focus of the page.
• The date of the assignment's completion, in smaller font, under the title.
• Your name and the name of the person the report is being submitted to (this may be an imaginary client or your lecturer/tutor- make sure you check who you should address on your title page) with the paper name and number in the bottom corner of the title page.

Table of contents

If a report is more than six pages, you might need a table of contents which tells the reader the page location of the headings and subsections in the report. Again, check with your course guide or lecturer if this is necessary. Most word processing software has a table of contents function that simplifies formatting.

Headings and subheadings

Reports generally require specific sections with specific headings (e.g. Introduction, Discussion) and subheadings (e.g. Key issues, Proposed solution/s). APA has guidelines about how to format headings and although APA advises against numbered headings, it is convention in reports to have numbered sections and it is likely this what is asked for in your assignment instructions. It is important that heading and subheading style (i.e. font, font size, font colour) is consistent throughout the assignment and subheadings within each section are sequentially numbered (e.g. 2.1 Strengths, 2.2 Weaknesses).

Sometimes, it may be appropriate for the numbering in one section to match numbering in another section (e.g. the recommendation discussed in subsection 3.1 relates to the conclusion discussed in subsection 4.1). Sometimes, however, matching numbering across sections may not be possible, or you may not present information in a numbered (or bullet point) style. Below is an example of business report format; this is, however, only a suggestion and you should seek advice from your lecturer about required format.

Example business report structure

Executive Summary

Table of Contents

1. Introduction 1.1 Situation overview 1.2 Key stakeholders 1.3 Key issues

2.1.1 Loyal customer base 2.1.2Youth 2.1.3 Retirees and older people 2.1.4 Families

2.2 Opportunities

2.2.1 New customers 2.2.2 Existing customers 2.2.3 Synergies with suppliers

2.3 Weaknesses

2.3.1 Limited supply of resources 2.3.2 Ageing customer base 2.3.3 Technological limitations

3. Conclusions 3.1 Customer retention 3.2 New customer recruitment 3.3 Supply chain importance

4. Recommendations 4.1 Develop customer loyalty programmes and incentives 4.2 Marketing and promotion for new customers 4.3 Consolidate supply chain

As you are writing a report as part of a course assignment, it is likely that you will need a reference list . Check your course requirements about which referencing style is preferred. APA is the most commonly used style at Massey, however, MLA and Chicago are also used by some departments. Whichever style is required, it is important that citations are formatted correctly both in text and at the end of your assignment. Make sure your reference list (or works cited list, or bibliography) begins on a new page with a clear heading.

Sometimes you need to include additional information, transcripts, questionnaire details, or raw data. These should go in an appendix.

If there is only one appendix, it is given the title "Appendix". If there are several appendices, each is given a letter (follow the same order that they are mentioned in the body of the assignment): "Appendix A", "Appendix B", "Appendix C", etc. You refer to the title of the appendix in the body of your assignment (e.g. see Appendix B for details).

APA style (the style most commonly used at Massey University) put the appendices after the reference list.

Page authorised by Director - Centre for Learner Success Last updated on 15 January, 2021

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Report Examples With Sample Templates [To Edit and Download]

Written by: Orana Velarde

Looking for report examples? You’ve probably noticed in your search that there many different kinds.

It can get a little confusing if you don’t know exactly what report example you’re looking for. Don’t worry, we can help.

But first, what is a report anyway?

A report is a document that details a specific set of information about any number of topics. It’s a compilation of data and facts put together to show or explain to someone or a group of people.

This definition of a report applies to both businesses and schools. 

When a teacher or student thinks of the term "report," they think:

• Book Report
• Progress Report
• Report Card
• Science Experiment Report

Businesspeople, on the other hand, think of:

• Sales Reports
• Marketing Reports
• Progress Reports
• Social Media Reports
• Market Research Reports
• Weekly Reports
• Monthly Reports
• Annual Reports
• And many more...

If you think about it though, all the reports above fit under the same description. It’s just the environment where it’s produced and presented that’s different.

In this post, we’ll take a look at the most common report examples in both education and business.

And to help you out, here’s a short selection of 8 easy-to-edit report templates you can edit, share and download with Visme. View more templates below:

1 Progress Report Examples

A progress report is a business report shows how a specific project or plan is progressing. It shows and visualizes a variety of the following things:

• If goals are being met or not
• When a specific task needs to be either repeated or discarded
• A timeframe of task completed and results
• New or adjusted goals created with data from the ongoing process

Good visualization tools for progress reports include comparison widgets showing the goal against what was achieved. 

Another type of progress report is for school-aged children. Teachers put together progress reports and report cards of what they learn in class throughout the year.

Below is a Visme template for a preschool progress report. Teachers can print this out , make copies and send home with the kids. Alternatively, and as a way to save paper, they can fill it in digitally and send the parents a link to the report published online.

Working on multiple progress reports can be nerve-wracking. But with Visme’s Dynamic Fields , you can easily update information throughout your reports from a single source.

Customize this progress report template and make it your own! Edit and Download

2 Sales Report Examples

A sales report showcases the results of a sales campaign. These are presented by the sales team to the stakeholders of a company or the other teams like marketing and content marketing. It’s usually presented at the end of a campaign, otherwise it would be a sales progress report.

Sales reports are improved with data visualizations like line charts, bar charts and histograms. These can be presented as live reports , presentation slides, like an infographic or even a document. 

The sales report sample template below comes with enough slides with charts to get your data organized nicely. Using the Visme editor, add slides in between the sample template slides to add explanatory content if necessary.

Take advantage of Visme analytics to see how your report is performing. You can monitor key metrics like views, unique visits, average time, average completion and more.

Customize this sales report template and make it your own! Edit and Download

3 Market Research Report Examples

A market research report is all about showing the results of a market research audit . The main idea is to describe the competitors, the ideal client, the current atmosphere in the market and ideas on how to implement a successful marketing strategy.

This reporting example uses visualizations like pie charts , maps, percentage widgets and regular visuals like photography or illustration. 

Customize this market research report template and make it your own! Edit and Download

Learn more about how to visualize statistics in your reports by watching this video.

4 “The State Of” Report Examples

Similar to market research reports, this type of report can be about any topic whatsoever. The research will go in-depth, with surveys and studies that show trends and statistics that are then visualized and presented. 

The similarity between these reports is their title, it always starts with “The State Of”. For example, SlackHQ released the State of Work Report this year while other companies do the same for other topics.

The Visme sample template below was created as a State of the Ecommerce Fashion Industry but can easily be customized for your needs.

Customize this report template and make it your own! Edit and Download

5 Weekly / Monthly / Quarterly Report Examples

Similar to daily progress reports , weekly, monthly and quarterly reports are constants in a business setting. They’re usually more generalized than a progress report, which is about a specific project.

Weekly and monthly reports are sometimes condensed sections of different analytics reports put together into one document. Other times it can be a live dashboard that shows each week’s or month’s activity. 

The sample template below is a monthly report for sustainable development. It’s in document format, which you can print or share as a PDF. With a few clicks, you can share your reports with superiors or team members or publish them on the web. 

Customize this monthly report template and make it your own! Edit and Download

6 Annual Report Examples

An annual report is the cumulative data about a company for an entire year. These reports are much larger than others because they have a lot more information. Many companies create beautifully designed annual reports to show off their data. 

Annual reports come in all shapes and sizes. Like printed books, as slide presentations, as scrollable infographics or even entire websites . With Visme, you can create many different types of annual reports easily.

The sample annual report template below is a slide presentation.

Customize this annual report template and make it your own! Edit and Download

This sample template is in document format.

7 Forecast Report Examples

Another business-minded report is the forecast report. This type of report is similar to the “state of the” report but instead of being about the present, it’s about the future. 

Many well-established companies create forecast reports because they are trendsetters and want to stay ahead of other companies in the industry.

Such is the case for The Pantone Institute. They publish color trend forecast reports every year, and for seasons and themes as well.

If you publish a forecast report to set yourself up as an influential entity in your niche, it’s best to promote it and share it as much as possible. Also, be sure that what you’re presenting as a forecast has good informational backing it, and you aren’t just making it up.

The sample report below is a document format forecast report for a tech company.

Customize this forecast report template and make it your own! Edit and Download

8 Book Report Examples

In the educational aspect, reports are a little different. A book report, for example, is meant to show that a student has read a book and can give a summary of it to the class and the teacher. 

There doesn’t tend to be much data visualization involved, but graphic organizers can help add visuals to the written content.

Book reports can be set up as presentations or as printed PDFs . It really depends on the teacher and what they assign to the student.

The Visme template below is a book report slide presentation ready to customize with the information the student gathered from the book. 

Customize this book report template and make it your own! Edit and Download

9 Scientific Finding Report Examples

Scientific finding reports can be used in the classroom as a way to teach students about the scientific method and how to present the findings. 

In a more professional scenario, scientists and researchers will create these types of reports to show their superiors or the people funding their work.

These reporting examples are generally full of data visualizations, along with photographs of the experiments – if there were any – as they progress. In some cases, there can be illustrations and video embedded into the report to add extra visuals.

The reporting example below is a study about stress in the workplace. It’s not a detailed visualization of microbes in a lab, but the report writing format is the same.

10 Analysis Report Examples

Here’s another standout example of report template. An analysis report in school is mostly used in Literature classes. The main idea is to analyze a book or a group of books and analyze them. This can be done with one analysis term or in a more general sense. 

This type of report works well with graphic organizers instead of data visualizations.

An analysis report can also be considered a visual analytical essay because it follows the same format. There must be a main idea and thesis to begin with. The content must then reinforce or counter the thesis.

The sample report below is about the idea that going to university isn’t for everyone. The slides are in a modern creative style and will look great with any content.

Customize this analysis report template and make it your own! Edit and Download

Which Report Example is Right for You?

Now that you’ve seen all the different report examples and what each one is used for, it’s time to create your own ! Put together all your content, data and notes, and get ready to make it all look amazing. 

Open up your Visme dashboard or simply click on any of the examples of templates in this post to get started. If you need more images, you can find plenty inside the Visme library. If you want to add data visualizations, just use the graph engine !

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Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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Learn How to Write a Business Report With CIPD

Practical advice on the report-writing process, with key steps to improve the quality of business reports

A business report is a document in which the author analyses a business issue and gives recommendations based on that analysis. It may also be referred to as writing a business case or a manager’s briefing.

HR practitioners are likely to write business reports to summarise their investigations into a particular situation (for example, to explain a difficulty in attracting particular talents during the recruitment process) or to support a proposal to introduce a new initiative (for example when introducing a new learning and development programme).

Students are likely to be asked to write a business report as part of their studies, usually as a piece of assessed work. Such reports differ from an essay because they have a much more structured approach. See our  guide on writing an academic essay .

Reports written by students and HR practitioners will have a similar format, apart from a literature review. Most reports written for a business audience would not need a literature review, although in some circumstances it would be appropriate.

Strategic awareness, a business orientation and a concern to add value through HR practice are key elements of professional competence. Qualified HR professionals should be able to research relevant topics and write reports that can persuade key decision-makers in the organisation to change and/or adopt a particular policy and practice. To achieve this, the report must present a clear and logical case that demonstrates the subject knowledge and authority of the author and will lead the reader to understand and appreciate the value of the recommended actions.

This guide offers advice on the report-writing process and sets out key steps to improve the quality of business reports.

On this page

Planning the report, collecting relevant information, understanding the report structure, presenting the report, references and books, acknowledgements.

The key to a successful report is effective planning, so before you start writing the report consider the following points.

Identifying who you are writing for will help to shape the content of the report.

If the report will be submitted as part of a qualification, check that you know what your tutor expects and the assessment criteria for the report. Also think about stakeholders in the organisation; the report is an ideal opportunity to demonstrate how you, as an HR professional, can add value and help influence change.

If you’re writing the report solely for a business audience, think about what they need to know, and make the report succinct so that busy people will take time to read it. Think about:

• Who will read the report and what are they looking for?
• What will you want them to do as a result of reading the report?

Clear aims and objectives specify the purpose of the report and show your reader what you are aiming to do. Identifying the boundaries of the report in advance can help you avoid wasting time on researching irrelevant topics, and knowing the size of report can help to ensure that you don’t collect too much or too little information.

Once you know the size and scope of your report you can estimate the work required and the time available to do it. It’s also helpful at the planning stage to anticipate potential problems and blockages and how you might address these if they occur.

The range of topics on which an HR practitioner might write a report is wide. It’s likely that many topics have already been the subject of previous work within your organisation or at your institution or centre, and most will have been addressed in earlier research published in journals and books. This means that there is plenty of material that you can consult before starting to write.

Our website provides access to recent publications from the CIPD’s research and policy teams. CIPD members can use our HR and L&D archive database  of books, reports and journal articles, which also gives full-text access to our older reports. Members can use online journals covering HR, L&D and management topics via EBSCO's Discovery Service database.

The report’s title should clearly indicate its focus. It should be brief and, if possible, generate interest in the importance of the report’s content.

Executive summary

This is a brief summary of the report, no longer than one page, which is designed to help the reader decide whether to read the full document. Although it is the first thing to be read, you should write it last, and it should include:

•    The purpose of the report •    How the topic was investigated •    An overview of the findings •    The key recommendations.

Table of contents

This shows how the report is structured and indicates the page numbers of the main elements. You should also include a list of charts and diagrams (where appropriate) and any appendices.

The purpose of the introduction is to set the scene and show how the chosen topic seeks to address an issue of strategic relevance to the organisation. A brief explanation of the organisational context can highlight the key drivers that are influencing the business and demonstrate a rationale for the report.

Your introduction should also outline the aims and objectives of the study: 

•    The aim clarifies what the report is trying to achieve  •    The objectives are more specific and show how the issue will be addressed.  You can also use the introduction to outline the scope of the report, including any boundaries or constraints that may apply or affect the progress of the study.

It’s important that people professionals stay up to date with recent developments and ideas that inform HR practice. The purpose of the literature review is to put the issue under investigation into perspective and demonstrate your knowledge of the key works and latest findings on the topic. HR practitioners who are writing a report solely for a business audience might find it inappropriate to include a literature review. However, consider including recent surveys or other material to support any proposals contained with the report. A student who is writing a report for academic purposes must always carry out a literature review to identify the sources used for the theoretical concepts that underpin the report.

What should the review cover?

The literature review should be a discussion and critical evaluation of published material, including books, journal articles, research reports and discussion papers. Different sources may contradict each other so it’s important to consider the strengths and weaknesses of each and explore why any differences might occur. In the review you should also aim to explain the issue in the context of contemporary ideas and thinking, including a discussion of relevant models, concepts, ideas and current good practice. You should identify key trends and/or gaps in knowledge and so inform and influence the subsequent stages of your investigation. It can help to summarise the key issues and show how this relates to your own research of the topic.

Use this section to explain what you did to gather the information that you are presenting. You should explain the approach used (such as questionnaires, interviews, and so on), why you took this approach and how you decided what sample of people to include in any surveys that you undertook. You should also demonstrate an awareness of alternative methods, and set out the suitability of primary and secondary data sources to your investigation, ethical considerations and any logistical problems you may have encountered.

We recommend that you consult and make reference to texts on research methods to justify why your chosen approach was suitable and, therefore, why the resulting findings are robust enough to inform business decisions.

Present your results as clearly as possible so that they are easily understood and accessible to the reader. Graphs, charts and diagrams can be used to illustrate the key findings. In this section you should also analyse and interpret the results by drawing on the research you have collected and explaining its significance. You should also suggest explanations for your findings and any outline any factors that may have influenced the results.

You should ensure that any responses from individuals are anonymised, unless you have the express written permission of the individual to refer to their response by name.

Us this section to draw together the main issues identified in your report and should refer back to its aims and objectives – has the report achieved what it set out to do? This section should not include any new material.

The recommendations should be actionable and feasible in the organisational context. You should show what needs to be done and why. It is advisable that you prioritise recommendations that are likely to achieve the greatest effect. The implementation plan should give some indication of timescales and cost implications.

It’s acceptable to give a choice of approaches in the recommendations. If you do this, ensure that the costs and benefits of each approach are explained, so that the reader can make an informed decision. You might also make a recommendation that further research is carried out. If you do this, explain what the benefits of the additional research would be.

At the end of your report you should list all the publications and other material that you have quoted or made reference to in the report. This enables the reader to follow up on issues of particular interest but is also essential to avoid plagiarism. CIPD’s referencing guide  recommends the Harvard style of citation and referencing, although others are available and may be specifically requested by examiners. The guidance in the book Cite them right and the associated online resource also follows the Harvard style and is used by many colleges and universities.

These should include additional material that is related to the study but not essential to read. If used, they should be signposted in the main report and should be clearly numbered. Don’t use the appendices as a ‘dumping ground’ for lots of documents that have vague relevance to the topic. Only include material in appendices if it really adds value to the report.

This isn’t always required for business reports but provides the opportunity to apply crucial reflective skills to your own performance. It is a good discipline to reflect on any report, whatever the reason for writing it, and to consider what you have learned from it, even if you do not write a formal reflective statement.

Your statement should outline:

•    The significant personal learning achieved through conducting the study •    Any learning needs that have emerged and how they will be addressed •    How you have dealt with difficulties or obstacles and whether these could have been avoided •    What you might have done differently and why •    How it has helped you understand the process of business research.

The standard of presentation needs to be professional if it is to persuade key decision-makers to accept the report’s recommendations.

·         Use wide margins and clear line spacing.

·         Clearly number all pages.

·         Ensure headings are clear and follow a logical structure.

·         Keep paragraphs short and concise.

·         Use simple language and avoid unnecessary jargon.

·         Label graphs, charts and diagrams.

·         Check the draft of your report thoroughly, or ask a colleague to do so. Spelling mistakes and typographical errors are likely to detract from the quality of the case being made.

Students may need to conform to a particular presentation style required by examiners.

PEARS, R. and SHIELDS, G. (2022)  Cite them right. The essential referencing guide . 12th ed. London: Bloomsbury Academic.  http://www.citethemrightonline.com/

ANDERSON, V. (2019)  Research methods in human resource management .  4th ed. London: CIPD-Kogan Page.

CAMERON, S. and PRICE, D. (2009)  Business research methods: a practical approach . London: CIPD-Kogan Page.

HORN. R. (2009)  The business skills handbook . London: CIPD-Kogan Page.

HORN, R. (2012)  Researching and writing dissertations: a complete guide for business and management students . 2 nd ed. London: CIPD-Kogan Page.

ROBINSON, S. and DOWSON, P. (2012) Business ethics in practice . London: CIPD-Kogan Page.

This guide was written by Dr Julie Beardwell, CIPD’s Chief Moderator, Standards and updated by Kathy Daniels FCIPD and CIPD staff.

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What is a Business Report: How To Write it? (Examples & Format)

Table of Contents

This is a detailed guide to what is a business report, explained with examples, types, importance, and features, and how to write it with elements and a checklist.

Definition of business report

“A business report is an orderly, objective communication of factual information that serves some business purpose”.  By Raymond Vincent Lesikar, and John D. Pettit

What is a Business Report?

A business report is a formal document that provides an analysis of a specific business issue or situation. It typically includes detailed information on the topic at hand such as data, research, and other relevant sources.

Business reports are used to make business decisions, identify problems or opportunities, or track progress toward goals. They are often written for an internal audience, such as managers or executives, but may also be shared with external stakeholders, such as investors or clients. 

Business reports should be well-structured, concise, and objective, presenting findings and recommendations in a clear and easily understandable format. They may include charts, graphs, and other visual aids to help illustrate key points.

Difference between Market Report and Business Report

A business report typically focuses on a specific company’s performance, operations, and financial results. It can provide information on topics such as sales trends, revenue growth, expenses, and profitability.

In contrast, a market report focuses on the broader market landscape and provides information on the trends, opportunities, and challenges in a specific industry. Market reports can include information on market size, growth potential, competition, and consumer behavior.

While both reports aim to provide useful information for decision-making, their focus and scope are different, with business reports focusing on internal operations, and market reports focusing on external market factors.

Difference between a Business Report and a Business Plan

A business report is a document that provides detailed information on a specific aspect of a company’s operations, such as financial results, sales trends, customer feedback, or employee performance. It is used for decision-making, tracking progress, and communicating with stakeholders.

On the other hand, a business plan is a comprehensive document that outlines a company’s goals, strategies, and tactics for achieving success. It typically includes an analysis of the market, a description of the company’s products or services, an overview of the management team, and a financial plan that details how the company will generate revenue and manage expenses over time.

How to Write a Business Report

Writing a business report can be a valuable tool for analyzing and presenting information related to a company’s performance or a specific business project. Here are some steps to follow when writing a business report:

1) Determining the purpose: Before writing the report, it’s important to define the purpose of the report. The writer must know what type of report they are writing and why it is being written. This helps in better research and writing.

2) Check target audience: After determining the purpose of the report, the writer must keep in mind who the report will be addressed. This can help in effectively conveying the message to the concerned persons.

3) Gather information: The writer must then gather data and conduct research. It is necessary to use credible sources such as industry reports, financial statements, or market research studies to collect relevant data.

4) Analysis of the supportive information: This is the main body of the report where the writer will present their findings. They must make sure to use data and statistics to support conclusions. This section can include charts, graphs, and tables to make the information easy to understand.

5) Findings and recommendations: Once the writer has presented their findings, they can draw conclusions and make recommendations based on the analysis. This is where they can suggest ways to improve the company’s performance or make recommendations for future business projects.

6) Determining report format: Before writing the report, the writer must determine what kind of business report it is. This is done so they can structure the report in a logical and easy-to-follow way. They can create outlines that include headings, subheadings, and sections to organize the information in a clear and concise manner.

Elements of a Business Report

A business report consists of three main elements – Front Matter, Body of the Report, and Back Matter. 

The format of a business report is as follows:

(A)Front Matter: The front matter of a business report is the first section of the report and provides essential information about the report’s contents and purpose. It includes the following elements:

• Cover Page: This is the first page of the report, typically including the title, author or authors, date, and company logo.
• Title Page: It follows the cover page and provides more detailed information about the report. 
• Table of Contents: It is also included in the front matter and provides an outline of the report’s contents, including headings and subheadings with page numbers.
• Executive Summary: It provides a brief overview of the report’s main findings, conclusions, and recommendations.

A portion of the executive summary in the business report: An executive summary is a brief overview of a business report that highlights the main points and conclusions of the report. It is usually the first section of the report that the reader sees and is often used as a standalone document for busy executives who need to quickly understand the report’s key findings. The purpose of an executive summary is to provide a concise and clear picture of the main purpose of the report, the methods used to gather data, the key findings and conclusions, and the recommendations based on those conclusions.

(B) Body of the Report: The body of a business report is the main section of the report where the writer presents the data, analysis, and interpretation of the findings in a clear and concise manner. It contains the following elements:

• Introduction: The introduction gives a background on the problem or issue being addressed in the report, the objectives of the report, and an explanation of the report’s scope.
• Methodology: It is a description of the research methods used to gather data and information for the report.
• Results: This section highlights the presentation of the findings or data gathered during the research phase, including tables, graphs, and other visual aids to support the information.

The importance of tables and graphs in a business report: Tables and graphs are important elements in a business report because they can help to communicate complex data and information in a visual and easy-to-understand way. They are useful for presenting large amounts of data in a clear and concise manner, making it easier for the reader to interpret and understand the information presented.

• Discussion: An analysis and interpretation of the results, including the significance of the findings and their implications.
• Conclusion: The conclusion contains a summary of the main points made in the report, including the conclusions drawn from the analysis and any recommendations for action.
• Recommendations: Finally, the recommendation section contains specific actions or strategies that are proposed to address the problem or issue being investigated in the report. 

(C) Back Matter: The back matter of a business report is the section that comes after the main body of the report and includes any additional information that may be useful for the reader. This section may include

• Appendices: This contains additional materials such as charts, graphs, or data that support the report but are not included in the main body of the document.
• References: This contains all the citations and references used in the research and collection of data for the report.
• Glossary: A glossary lists the technical terms used in the report with their meanings and descriptions. 

Must Read : What are the parts of a business report 

How should headings be used in business reports?

Headings are an essential tool for organizing a business report and making it easy to read and navigate. Headings should be clear and descriptive, giving the reader a sense of what each section will cover.

They should also be formatted in a way that makes them stand out from the rest of the text, such as by using bold or larger font sizes. They should be used consistently throughout the report to guide the reader through the various sections and sub-sections.

When using headings in a business report, it is important to follow a logical and hierarchical structure. The main heading of the report should clearly state the purpose of the report and provide an overview of the main points that will be covered. Subheadings should be used to break down the report into smaller sections, each covering a specific topic related to the overall theme of the report.

Examples of business reports

Below we have listed business reports of some top companies along with the business performance metrics.  

Topics for writing Business Reports Importance of the communication process ? Non-verbal aspect of business communication?  Modes of the communication process?  Changing patterns of business correspondence? Types of barriers in business communication ? How to overcome barriers of communication in an organization ?

Most common types of Business Reports

In business communication, there are many different types of business reports , with each type designed to provide specific information about a particular aspect of a company’s operations. Some common types of business reports include:

1) I nformational Report: This type of business report provides factual information on a particular topic or issue, without making any recommendations or drawing conclusions. 

Further Reading : How to Write an informational report 

2) Analytical Report: These reports use data and analysis to draw conclusions and make recommendations. It typically includes an executive summary, introduction, methods and results sections, and a conclusion with recommendations. 

3) Routine Report: These reports are produced on a regular basis, such as weekly or monthly. It typically provides updates on specific activities or tasks, such as progress on a project or sales figures for a given period.

4) Informal Business Report: An informal business report is less structured and formal than other types of business reports. It may be used for internal communication between colleagues or departments and can include memos, emails, or short notes.

5) Short Report : This type of business report is concise and to the point, typically no more than five pages in length. It is often used to communicate a specific issue or recommendation quickly and may include only the most essential information.

Must Read : List of different types of business reports with classification 

Importance of Business Reports

Business reports are an important tool for organizations to communicate and document important information related to the business. Some of the key reasons why business reports are important to include:

• Evaluation: Business reports can be used to evaluate the effectiveness of specific initiatives or programs by tracking progress toward goals and measuring outcomes.
• Communicating with stakeholders: Business reports can be used to communicate important information to a range of stakeholders, including investors, customers, suppliers, and employees.
• Supports decision-making: Business reports can provide the information and analysis needed to make informed decisions about business operations, investments, and strategies. 
• Providing a record of performance: Business reports can provide a historical record of the organization’s performance, documenting trends and changes over time. 

Must Read : What is the importance of a business report

Characteristics of Business Reports

A good business report should have the following characteristics:

1) Purpose: Business reports are written with a specific purpose in mind, such as informing a decision, presenting research findings, or providing updates on a project or initiative.

2) Audience: Reports are tailored to the needs and interests of the intended audience, which may include executives, managers, stakeholders, or external clients.

3) Structure: The report must have a clear and standardized structure, which typically includes an introduction, background information, results, analysis, recommendations, and conclusions.

4) Objectivity: Reports are expected to be objective and unbiased, and to present information and analysis in an accurate and factual manner.

Must Read : What are the characteristics of a good business report

Advantages and Disadvantages of Business Reports:

In this section, we will look at a few advantages and disadvantages of business reports .

Advantages:

• Business reports provide clear and concise information about various aspects of a business, such as financial performance, market trends, customer satisfaction, and employee productivity.
• Business reports can be used to share information among employees, departments, and stakeholders. This facilitates communication and collaboration, allowing everyone to stay informed and work together towards common goals.

Disadvantages:

• Business reports can be time-consuming to create, especially if they require extensive research and analysis. This can be a burden on employees who are already busy with their regular responsibilities.
• Depending on the length and complexity of the report, it can be overwhelming for readers to process and understand all of the information contained within it. This can be especially true if the report is full of technical jargon or financial data that may not be familiar to all readers.

Must Read : Advantages and disadvantages of business reports 

What is a Small Business Report 

A short business report is a concise document that provides a brief summary of key information related to a specific business topic. Short reports are typically between one and five pages in length and are often used to communicate information to a specific audience.

Short business reports typically include an introduction that highlights the context of the report, a summary of the key points or findings, and a conclusion or recommendation. They may also include supporting data, such as charts, graphs, or tables, to help illustrate key points.

Must Read : What is a small report and how to write a small report with examples 

What is the Significance of Business Report Writing in Business Success?

Business report writing is a critical tool for achieving success in business. Reports provide valuable information to business owners and managers that can be used to make informed decisions, identify improvement areas, and create growth strategies.

They also facilitate communication within the organization, allowing employees and stakeholders to stay informed about the business’s progress and work together towards common goals. Business reports can be used to help plan for the future and set goals, and promote accountability by tracking and reporting on performance metrics. 

Checklist for making your Business Report Reader-Friendly

Here is a checklist for making your business report reader-friendly:

• Use clear and concise language: Avoid using technical jargon and complex language that may be difficult for readers to understand. Use simple, clear language that is easy to read and comprehend.
• Organize your report effectively: Use headings, subheadings, and bullet points to break up your report into smaller, more digestible sections. This makes it easier for readers to navigate and find the information they are looking for.
• Use visual aids: Incorporate graphs, charts, and tables to help illustrate key points and make the information more engaging. This can help readers understand complex data more easily.
• Proofread your report: Ensure that your report is free of grammatical errors, typos, and other mistakes. This can help make your report appear more professional and increase the credibility of the information contained within it.

Frequently Asked Questions

Q1) what is the purpose of a business report.

Ans: The purpose of a business report is to communicate relevant information about a company’s performance, activities, or other important data to various stakeholders, including executives, shareholders, employees, customers, or external partners. They also help in decision-making, evaluation, and keeping a record of business activities.

Q2) What are the important principles of a business report?

Ans: The important principles of the business report are the principle of objectivity, the principle of knowing your target audience, the principle of planning & framework, the principle of clarity, the principle of organizing your report, and the principle of evaluating information.

Q3) What are the 5 main parts of a business report?

Ans: The 5 main parts of a business report include a title page, executive summary, table of contents, findings, and discussion, and finally, the conclusion and recommendations.

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How to Write a Report: A Guide to Report Format and Best Practice

A report is a nonfiction account that presents and/or summarizes the facts about a particular event, topic, or issue. The idea is that people who are unfamiliar with the subject can find everything they need to know from a good report. 

Reports make it easy to catch someone up to speed on a subject, but actually writing a report is anything but easy. So to help you understand what to do, below we present a little report of our own, all about report writing and report format best practices. 

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Table of contents

What is a report?

Types of report formats

What is the structure of a report, what should be included in a report, how to write a report in 7 steps, what is a report .

In technical terms, the definition of a report is pretty vague: any account, spoken or written, of the matters concerning a particular topic. This could refer to anything from a courtroom testimony to a grade schooler’s book report . 

Really, when people talk about “reports,” they’re usually referring to official documents outlining the facts of a topic, typically written by an expert on the subject or someone assigned to investigate it. There are different types of reports, explained in the next section, but they mostly fit this description. 

What kind of information is shared in reports? Although all facts are welcome, reports, in particular, tend to feature these types of content: 

• Details of an event or situation
• The consequences or ongoing effect of an event or situation
• Evaluation of statistical data or analytics
• Interpretations from the information in the report
• Predictions or recommendations based on the information in the report
• How the information relates to other events or reports

Reports are closely related to essay writing , although there are some clear distinctions. While both rely on facts, essays add the personal opinions and arguments of the authors. Reports typically stick only to the facts, although they may include some of the author’s interpretation of these facts, most likely in the conclusion. 

Moreover, reports are heavily organized, commonly with tables of contents and copious headings and subheadings. This makes it easier for readers to scan reports for the information they’re looking for. Essays, on the other hand, are meant to be read start to finish, not browsed for specific insights. 

There are a few different types of reports, depending on the purpose and to whom you present your report. Here’s a quick list of the common types of reports:

• Academic report: Tests a student’s comprehension of the subject matter, such as book reports, reports on historical events, and biographies 
• Business reports: Identifies information useful in business strategy, such as marketing reports, internal memos, SWOT analysis, and feasibility reports
• Scientific reports: Shares research findings, such as research papers and case studies, typically in science journals

Reports can be further divided into categories based on how they are written. For example, a report could be formal or informal, short or long, and internal or external. In business, a vertical report shares information with people on different levels of the hierarchy (i.e., people who work above you and below you), while a lateral report is for people on the author’s same level, but in different departments. 

There are as many types of reports as there are writing styles, but in this guide, we focus on academic reports, which tend to be formal and informational. 

>>Read More: What Is Academic Writing?

The report format depends on the type of report and the requirements of the assignment. While reports can use their own unique structure, most follow this basic template:

• Executive summary: Just like an abstract in an academic paper, an executive summary is a standalone section that summarizes the findings in your report so readers know what to expect. These are mostly for official reports and less so for school reports. 
• Introduction: Setting up the body of the report, your introduction explains the overall topic that you’re about to discuss, with your thesis statement and any need-to-know background information before you get into your own findings. 
• Body: The body of the report explains all your major discoveries, broken up into headings and subheadings. The body makes up the majority of the entire report; whereas the introduction and conclusion are just a few paragraphs each, the body can go on for pages. 
• Conclusion: The conclusion is where you bring together all the information in your report and come to a definitive interpretation or judgment. This is usually where the author inputs their own personal opinions or inferences.  

If you’re familiar with how to write a research paper , you’ll notice that report writing follows the same introduction-body-conclusion structure, sometimes adding an executive summary. Reports usually have their own additional requirements as well, such as title pages and tables of content, which we explain in the next section. 

There are no firm requirements for what’s included in a report. Every school, company, laboratory, task manager, and teacher can make their own format, depending on their unique needs. In general, though, be on the lookout for these particular requirements—they tend to crop up a lot: 

• Title page: Official reports often use a title page to keep things organized; if a person has to read multiple reports, title pages make them easier to keep track of. 
• Table of contents: Just like in books, the table of contents helps readers go directly to the section they’re interested in, allowing for faster browsing. 
• Page numbering: A common courtesy if you’re writing a longer report, page numbering makes sure the pages are in order in the case of mix-ups or misprints.
• Headings and subheadings: Reports are typically broken up into sections, divided by headings and subheadings, to facilitate browsing and scanning. 
• Citations: If you’re citing information from another source, the citations guidelines tell you the recommended format.
• Works cited page: A bibliography at the end of the report lists credits and the legal information for the other sources you got information from. 

As always, refer to the assignment for the specific guidelines on each of these. The people who read the report should tell you which style guides or formatting they require. 

Now let’s get into the specifics of how to write a report. Follow the seven steps on report writing below to take you from an idea to a completed paper. 

1 Choose a topic based on the assignment

Before you start writing, you need to pick the topic of your report. Often, the topic is assigned for you, as with most business reports, or predetermined by the nature of your work, as with scientific reports. If that’s the case, you can ignore this step and move on. 

If you’re in charge of choosing your own topic, as with a lot of academic reports, then this is one of the most important steps in the whole writing process. Try to pick a topic that fits these two criteria: 

• There’s adequate information: Choose a topic that’s not too general but not too specific, with enough information to fill your report without padding, but not too much that you can’t cover everything. 
• It’s something you’re interested in: Although this isn’t a strict requirement, it does help the quality of a report if you’re engaged by the subject matter. 

Of course, don’t forget the instructions of the assignment, including length, so keep those in the back of your head when deciding. 

2 Conduct research

With business and scientific reports, the research is usually your own or provided by the company—although there’s still plenty of digging for external sources in both. 

For academic papers, you’re largely on your own for research, unless you’re required to use class materials. That’s one of the reasons why choosing the right topic is so crucial; you won’t go far if the topic you picked doesn’t have enough available research. 

The key is to search only for reputable sources: official documents, other reports, research papers, case studies, books from respected authors, etc. Feel free to use research cited in other similar reports. You can often find a lot of information online through search engines, but a quick trip to the library can also help in a pinch. 

3 Write a thesis statement

Before you go any further, write a thesis statement to help you conceptualize the main theme of your report. Just like the topic sentence of a paragraph, the thesis statement summarizes the main point of your writing, in this case, the report. 

Once you’ve collected enough research, you should notice some trends and patterns in the information. If these patterns all infer or lead up to a bigger, overarching point, that’s your thesis statement. 

For example, if you were writing a report on the wages of fast-food employees, your thesis might be something like, “Although wages used to be commensurate with living expenses, after years of stagnation they are no longer adequate.” From there, the rest of your report will elaborate on that thesis, with ample evidence and supporting arguments. 

It’s good to include your thesis statement in both the executive summary and introduction of your report, but you still want to figure it out early so you know which direction to go when you work on your outline next. 

4 Prepare an outline

Writing an outline is recommended for all kinds of writing, but it’s especially useful for reports given their emphasis on organization. Because reports are often separated by headings and subheadings, a solid outline makes sure you stay on track while writing without missing anything. 

Really, you should start thinking about your outline during the research phase, when you start to notice patterns and trends. If you’re stuck, try making a list of all the key points, details, and evidence you want to mention. See if you can fit them into general and specific categories, which you can turn into headings and subheadings respectively. 

5 Write a rough draft

Actually writing the rough draft , or first draft, is usually the most time-consuming step. Here’s where you take all the information from your research and put it into words. To avoid getting overwhelmed, simply follow your outline step by step to make sure you don’t accidentally leave out anything. 

Don’t be afraid to make mistakes; that’s the number one rule for writing a rough draft. Expecting your first draft to be perfect adds a lot of pressure. Instead, write in a natural and relaxed way, and worry about the specific details like word choice and correcting mistakes later. That’s what the last two steps are for, anyway. 

6 Revise and edit your report

Once your rough draft is finished, it’s time to go back and start fixing the mistakes you ignored the first time around. (Before you dive right back in, though, it helps to sleep on it to start editing fresh, or at least take a small break to unwind from writing the rough draft.) 

We recommend first rereading your report for any major issues, such as cutting or moving around entire sentences and paragraphs. Sometimes you’ll find your data doesn’t line up, or that you misinterpreted a key piece of evidence. This is the right time to fix the “big picture” mistakes and rewrite any longer sections as needed. 

If you’re unfamiliar with what to look for when editing, you can read our previous guide with some more advanced self-editing tips . 

7 Proofread and check for mistakes

Last, it pays to go over your report one final time, just to optimize your wording and check for grammatical or spelling mistakes. In the previous step you checked for “big picture” mistakes, but here you’re looking for specific, even nitpicky problems. 

A writing assistant like Grammarly flags those issues for you. Grammarly’s free version points out any spelling and grammatical mistakes while you write, with suggestions to improve your writing that you can apply with just one click. The Premium version offers even more advanced features, such as tone adjustments and word choice recommendations for taking your writing to the next level. 

8.5 Writing Process: Creating an Analytical Report

Learning outcomes.

By the end of this section, you will be able to:

• Identify the elements of the rhetorical situation for your report.
• Find and focus a topic to write about.
• Gather and analyze information from appropriate sources.
• Distinguish among different kinds of evidence.
• Draft a thesis and create an organizational plan.
• Compose a report that develops ideas and integrates evidence from sources.
• Give and act on productive feedback to works in progress.

You might think that writing comes easily to experienced writers—that they draft stories and college papers all at once, sitting down at the computer and having sentences flow from their fingers like water from a faucet. In reality, most writers engage in a recursive process, pushing forward, stepping back, and repeating steps multiple times as their ideas develop and change. In broad strokes, the steps most writers go through are these:

• Planning and Organization . You will have an easier time drafting if you devote time at the beginning to consider the rhetorical situation for your report, understand your assignment, gather ideas and information, draft a thesis statement, and create an organizational plan.
• Drafting . When you have an idea of what you want to say and the order in which you want to say it, you’re ready to draft. As much as possible, keep going until you have a complete first draft of your report, resisting the urge to go back and rewrite. Save that for after you have completed a first draft.
• Review . Now is the time to get feedback from others, whether from your instructor, your classmates, a tutor in the writing center, your roommate, someone in your family, or someone else you trust to read your writing critically and give you honest feedback.
• Revising . With feedback on your draft, you are ready to revise. You may need to return to an earlier step and make large-scale revisions that involve planning, organizing, and rewriting, or you may need to work mostly on ensuring that your sentences are clear and correct.

Considering the Rhetorical Situation

Like other kinds of writing projects, a report starts with assessing the rhetorical situation —the circumstance in which a writer communicates with an audience of readers about a subject. As the writer of a report, you make choices based on the purpose of your writing, the audience who will read it, the genre of the report, and the expectations of the community and culture in which you are working. A graphic organizer like Table 8.1 can help you begin.

Summary of Assignment

Write an analytical report on a topic that interests you and that you want to know more about. The topic can be contemporary or historical, but it must be one that you can analyze and support with evidence from sources.

The following questions can help you think about a topic suitable for analysis:

• Why or how did ________ happen?
• What are the results or effects of ________?
• Is ________ a problem? If so, why?
• What are examples of ________ or reasons for ________?
• How does ________ compare to or contrast with other issues, concerns, or things?

Consult and cite three to five reliable sources. The sources do not have to be scholarly for this assignment, but they must be credible, trustworthy, and unbiased. Possible sources include academic journals, newspapers, magazines, reputable websites, government publications or agency websites, and visual sources such as TED Talks. You may also use the results of an experiment or survey, and you may want to conduct interviews.

Consider whether visuals and media will enhance your report. Can you present data you collect visually? Would a map, photograph, chart, or other graphic provide interesting and relevant support? Would video or audio allow you to present evidence that you would otherwise need to describe in words?

Another Lens. To gain another analytic view on the topic of your report, consider different people affected by it. Say, for example, that you have decided to report on recent high school graduates and the effect of the COVID-19 pandemic on the final months of their senior year. If you are a recent high school graduate, you might naturally gravitate toward writing about yourself and your peers. But you might also consider the adults in the lives of recent high school graduates—for example, teachers, parents, or grandparents—and how they view the same period. Or you might consider the same topic from the perspective of a college admissions department looking at their incoming freshman class.

Quick Launch: Finding and Focusing a Topic

Coming up with a topic for a report can be daunting because you can report on nearly anything. The topic can easily get too broad, trapping you in the realm of generalizations. The trick is to find a topic that interests you and focus on an angle you can analyze in order to say something significant about it. You can use a graphic organizer to generate ideas, or you can use a concept map similar to the one featured in Writing Process: Thinking Critically About a “Text.”

Asking the Journalist’s Questions

One way to generate ideas about a topic is to ask the five W (and one H) questions, also called the journalist’s questions : Who? What? When? Where? Why? How? Try answering the following questions to explore a topic:

Who was or is involved in ________?

What happened/is happening with ________? What were/are the results of ________?

When did ________ happen? Is ________ happening now?

Where did ________ happen, or where is ________ happening?

Why did ________ happen, or why is ________ happening now?

How did ________ happen?

For example, imagine that you have decided to write your analytical report on the effect of the COVID-19 shutdown on high-school students by interviewing students on your college campus. Your questions and answers might look something like those in Table 8.2 :

Asking Focused Questions

Another way to find a topic is to ask focused questions about it. For example, you might ask the following questions about the effect of the 2020 pandemic shutdown on recent high school graduates:

• How did the shutdown change students’ feelings about their senior year?
• How did the shutdown affect their decisions about post-graduation plans, such as work or going to college?
• How did the shutdown affect their academic performance in high school or in college?
• How did/do they feel about continuing their education?
• How did the shutdown affect their social relationships?

Any of these questions might be developed into a thesis for an analytical report. Table 8.3 shows more examples of broad topics and focusing questions.

Gathering Information

Because they are based on information and evidence, most analytical reports require you to do at least some research. Depending on your assignment, you may be able to find reliable information online, or you may need to do primary research by conducting an experiment, a survey, or interviews. For example, if you live among students in their late teens and early twenties, consider what they can tell you about their lives that you might be able to analyze. Returning to or graduating from high school, starting college, or returning to college in the midst of a global pandemic has provided them, for better or worse, with educational and social experiences that are shared widely by people their age and very different from the experiences older adults had at the same age.

Some report assignments will require you to do formal research, an activity that involves finding sources and evaluating them for reliability, reading them carefully, taking notes, and citing all words you quote and ideas you borrow. See Research Process: Accessing and Recording Information and Annotated Bibliography: Gathering, Evaluating, and Documenting Sources for detailed instruction on conducting research.

Whether you conduct in-depth research or not, keep track of the ideas that come to you and the information you learn. You can write or dictate notes using an app on your phone or computer, or you can jot notes in a journal if you prefer pen and paper. Then, when you are ready to begin organizing your report, you will have a record of your thoughts and information. Always track the sources of information you gather, whether from printed or digital material or from a person you interviewed, so that you can return to the sources if you need more information. And always credit the sources in your report.

Kinds of Evidence

Depending on your assignment and the topic of your report, certain kinds of evidence may be more effective than others. Other kinds of evidence may even be required. As a general rule, choose evidence that is rooted in verifiable facts and experience. In addition, select the evidence that best supports the topic and your approach to the topic, be sure the evidence meets your instructor’s requirements, and cite any evidence you use that comes from a source. The following list contains different kinds of frequently used evidence and an example of each.

Definition : An explanation of a key word, idea, or concept.

The U.S. Census Bureau refers to a “young adult” as a person between 18 and 34 years old.

Example : An illustration of an idea or concept.

The college experience in the fall of 2020 was starkly different from that of previous years. Students who lived in residence halls were assigned to small pods. On-campus dining services were limited. Classes were small and physically distanced or conducted online. Parties were banned.

Expert opinion : A statement by a professional in the field whose opinion is respected.

According to Louise Aronson, MD, geriatrician and author of Elderhood , people over the age of 65 are the happiest of any age group, reporting “less stress, depression, worry, and anger, and more enjoyment, happiness, and satisfaction” (255).

Fact : Information that can be proven correct or accurate.

According to data collected by the NCAA, the academic success of Division I college athletes between 2015 and 2019 was consistently high (Hosick).

Interview : An in-person, phone, or remote conversation that involves an interviewer posing questions to another person or people.

During our interview, I asked Betty about living without a cell phone during the pandemic. She said that before the pandemic, she hadn’t needed a cell phone in her daily activities, but she soon realized that she, and people like her, were increasingly at a disadvantage.

Quotation : The exact words of an author or a speaker.

In response to whether she thought she needed a cell phone, Betty said, “I got along just fine without a cell phone when I could go everywhere in person. The shift to needing a phone came suddenly, and I don’t have extra money in my budget to get one.”

Statistics : A numerical fact or item of data.

The Pew Research Center reported that approximately 25 percent of Hispanic Americans and 17 percent of Black Americans relied on smartphones for online access, compared with 12 percent of White people.

Survey : A structured interview in which respondents (the people who answer the survey questions) are all asked the same questions, either in person or through print or electronic means, and their answers tabulated and interpreted. Surveys discover attitudes, beliefs, or habits of the general public or segments of the population.

A survey of 3,000 mobile phone users in October 2020 showed that 54 percent of respondents used their phones for messaging, while 40 percent used their phones for calls (Steele).

• Visuals : Graphs, figures, tables, photographs and other images, diagrams, charts, maps, videos, and audio recordings, among others.

Thesis and Organization

Drafting a thesis.

When you have a grasp of your topic, move on to the next phase: drafting a thesis. The thesis is the central idea that you will explore and support in your report; all paragraphs in your report should relate to it. In an essay-style analytical report, you will likely express this main idea in a thesis statement of one or two sentences toward the end of the introduction.

For example, if you found that the academic performance of student athletes was higher than that of non-athletes, you might write the following thesis statement:

student sample text Although a common stereotype is that college athletes barely pass their classes, an analysis of athletes’ academic performance indicates that athletes drop fewer classes, earn higher grades, and are more likely to be on track to graduate in four years when compared with their non-athlete peers. end student sample text

The thesis statement often previews the organization of your writing. For example, in his report on the U.S. response to the COVID-19 pandemic in 2020, Trevor Garcia wrote the following thesis statement, which detailed the central idea of his report:

student sample text An examination of the U.S. response shows that a reduction of experts in key positions and programs, inaction that led to equipment shortages, and inconsistent policies were three major causes of the spread of the virus and the resulting deaths. end student sample text

After you draft a thesis statement, ask these questions, and examine your thesis as you answer them. Revise your draft as needed.

• Is it interesting? A thesis for a report should answer a question that is worth asking and piques curiosity.
• Is it precise and specific? If you are interested in reducing pollution in a nearby lake, explain how to stop the zebra mussel infestation or reduce the frequent algae blooms.
• Is it manageable? Try to split the difference between having too much information and not having enough.

Organizing Your Ideas

As a next step, organize the points you want to make in your report and the evidence to support them. Use an outline, a diagram, or another organizational tool, such as Table 8.4 .

Drafting an Analytical Report

With a tentative thesis, an organization plan, and evidence, you are ready to begin drafting. For this assignment, you will report information, analyze it, and draw conclusions about the cause of something, the effect of something, or the similarities and differences between two different things.

Introduction

Some students write the introduction first; others save it for last. Whenever you choose to write the introduction, use it to draw readers into your report. Make the topic of your report clear, and be concise and sincere. End the introduction with your thesis statement. Depending on your topic and the type of report, you can write an effective introduction in several ways. Opening a report with an overview is a tried-and-true strategy, as shown in the following example on the U.S. response to COVID-19 by Trevor Garcia. Notice how he opens the introduction with statistics and a comparison and follows it with a question that leads to the thesis statement (underlined).

student sample text With more than 83 million cases and 1.8 million deaths at the end of 2020, COVID-19 has turned the world upside down. By the end of 2020, the United States led the world in the number of cases, at more than 20 million infections and nearly 350,000 deaths. In comparison, the second-highest number of cases was in India, which at the end of 2020 had less than half the number of COVID-19 cases despite having a population four times greater than the U.S. (“COVID-19 Coronavirus Pandemic,” 2021). How did the United States come to have the world’s worst record in this pandemic? underline An examination of the U.S. response shows that a reduction of experts in key positions and programs, inaction that led to equipment shortages, and inconsistent policies were three major causes of the spread of the virus and the resulting deaths end underline . end student sample text

For a less formal report, you might want to open with a question, quotation, or brief story. The following example opens with an anecdote that leads to the thesis statement (underlined).

student sample text Betty stood outside the salon, wondering how to get in. It was June of 2020, and the door was locked. A sign posted on the door provided a phone number for her to call to be let in, but at 81, Betty had lived her life without a cell phone. Betty’s day-to-day life had been hard during the pandemic, but she had planned for this haircut and was looking forward to it; she had a mask on and hand sanitizer in her car. Now she couldn’t get in the door, and she was discouraged. In that moment, Betty realized how much Americans’ dependence on cell phones had grown in the months since the pandemic began. underline Betty and thousands of other senior citizens who could not afford cell phones or did not have the technological skills and support they needed were being left behind in a society that was increasingly reliant on technology end underline . end student sample text

Body Paragraphs: Point, Evidence, Analysis

Use the body paragraphs of your report to present evidence that supports your thesis. A reliable pattern to keep in mind for developing the body paragraphs of a report is point , evidence , and analysis :

• The point is the central idea of the paragraph, usually given in a topic sentence stated in your own words at or toward the beginning of the paragraph. Each topic sentence should relate to the thesis.
• The evidence you provide develops the paragraph and supports the point made in the topic sentence. Include details, examples, quotations, paraphrases, and summaries from sources if you conducted formal research. Synthesize the evidence you include by showing in your sentences the connections between sources.
• The analysis comes at the end of the paragraph. In your own words, draw a conclusion about the evidence you have provided and how it relates to the topic sentence.

The paragraph below illustrates the point, evidence, and analysis pattern. Drawn from a report about concussions among football players, the paragraph opens with a topic sentence about the NCAA and NFL and their responses to studies about concussions. The paragraph is developed with evidence from three sources. It concludes with a statement about helmets and players’ safety.

student sample text The NCAA and NFL have taken steps forward and backward to respond to studies about the danger of concussions among players. Responding to the deaths of athletes, documented brain damage, lawsuits, and public outcry (Buckley et al., 2017), the NCAA instituted protocols to reduce potentially dangerous hits during football games and to diagnose traumatic head injuries more quickly and effectively. Still, it has allowed players to wear more than one style of helmet during a season, raising the risk of injury because of imperfect fit. At the professional level, the NFL developed a helmet-rating system in 2011 in an effort to reduce concussions, but it continued to allow players to wear helmets with a wide range of safety ratings. The NFL’s decision created an opportunity for researchers to look at the relationship between helmet safety ratings and concussions. Cocello et al. (2016) reported that players who wore helmets with a lower safety rating had more concussions than players who wore helmets with a higher safety rating, and they concluded that safer helmets are a key factor in reducing concussions. end student sample text

Developing Paragraph Content

In the body paragraphs of your report, you will likely use examples, draw comparisons, show contrasts, or analyze causes and effects to develop your topic.

Paragraphs developed with Example are common in reports. The paragraph below, adapted from a report by student John Zwick on the mental health of soldiers deployed during wartime, draws examples from three sources.

student sample text Throughout the Vietnam War, military leaders claimed that the mental health of soldiers was stable and that men who suffered from combat fatigue, now known as PTSD, were getting the help they needed. For example, the New York Times (1966) quoted military leaders who claimed that mental fatigue among enlisted men had “virtually ceased to be a problem,” occurring at a rate far below that of World War II. Ayres (1969) reported that Brigadier General Spurgeon Neel, chief American medical officer in Vietnam, explained that soldiers experiencing combat fatigue were admitted to the psychiatric ward, sedated for up to 36 hours, and given a counseling session with a doctor who reassured them that the rest was well deserved and that they were ready to return to their units. Although experts outside the military saw profound damage to soldiers’ psyches when they returned home (Halloran, 1970), the military stayed the course, treating acute cases expediently and showing little concern for the cumulative effect of combat stress on individual soldiers. end student sample text

When you analyze causes and effects , you explain the reasons that certain things happened and/or their results. The report by Trevor Garcia on the U.S. response to the COVID-19 pandemic in 2020 is an example: his report examines the reasons the United States failed to control the coronavirus. The paragraph below, adapted from another student’s report written for an environmental policy course, explains the effect of white settlers’ views of forest management on New England.

student sample text The early colonists’ European ideas about forest management dramatically changed the New England landscape. White settlers saw the New World as virgin, unused land, even though indigenous people had been drawing on its resources for generations by using fire subtly to improve hunting, employing construction techniques that left ancient trees intact, and farming small, efficient fields that left the surrounding landscape largely unaltered. White settlers’ desire to develop wood-built and wood-burning homesteads surrounded by large farm fields led to forestry practices and techniques that resulted in the removal of old-growth trees. These practices defined the way the forests look today. end student sample text

Compare and contrast paragraphs are useful when you wish to examine similarities and differences. You can use both comparison and contrast in a single paragraph, or you can use one or the other. The paragraph below, adapted from a student report on the rise of populist politicians, compares the rhetorical styles of populist politicians Huey Long and Donald Trump.

student sample text A key similarity among populist politicians is their rejection of carefully crafted sound bites and erudite vocabulary typically associated with candidates for high office. Huey Long and Donald Trump are two examples. When he ran for president, Long captured attention through his wild gesticulations on almost every word, dramatically varying volume, and heavily accented, folksy expressions, such as “The only way to be able to feed the balance of the people is to make that man come back and bring back some of that grub that he ain’t got no business with!” In addition, Long’s down-home persona made him a credible voice to represent the common people against the country’s rich, and his buffoonish style allowed him to express his radical ideas without sounding anti-communist alarm bells. Similarly, Donald Trump chose to speak informally in his campaign appearances, but the persona he projected was that of a fast-talking, domineering salesman. His frequent use of personal anecdotes, rhetorical questions, brief asides, jokes, personal attacks, and false claims made his speeches disjointed, but they gave the feeling of a running conversation between him and his audience. For example, in a 2015 speech, Trump said, “They just built a hotel in Syria. Can you believe this? They built a hotel. When I have to build a hotel, I pay interest. They don’t have to pay interest, because they took the oil that, when we left Iraq, I said we should’ve taken” (“Our Country Needs” 2020). While very different in substance, Long and Trump adopted similar styles that positioned them as the antithesis of typical politicians and their worldviews. end student sample text

The conclusion should draw the threads of your report together and make its significance clear to readers. You may wish to review the introduction, restate the thesis, recommend a course of action, point to the future, or use some combination of these. Whichever way you approach it, the conclusion should not head in a new direction. The following example is the conclusion from a student’s report on the effect of a book about environmental movements in the United States.

student sample text Since its publication in 1949, environmental activists of various movements have found wisdom and inspiration in Aldo Leopold’s A Sand County Almanac . These audiences included Leopold’s conservationist contemporaries, environmentalists of the 1960s and 1970s, and the environmental justice activists who rose in the 1980s and continue to make their voices heard today. These audiences have read the work differently: conservationists looked to the author as a leader, environmentalists applied his wisdom to their movement, and environmental justice advocates have pointed out the flaws in Leopold’s thinking. Even so, like those before them, environmental justice activists recognize the book’s value as a testament to taking the long view and eliminating biases that may cloud an objective assessment of humanity’s interdependent relationship with the environment. end student sample text

Citing Sources

You must cite the sources of information and data included in your report. Citations must appear in both the text and a bibliography at the end of the report.

The sample paragraphs in the previous section include examples of in-text citation using APA documentation style. Trevor Garcia’s report on the U.S. response to COVID-19 in 2020 also uses APA documentation style for citations in the text of the report and the list of references at the end. Your instructor may require another documentation style, such as MLA or Chicago.

Peer Review: Getting Feedback from Readers

You will likely engage in peer review with other students in your class by sharing drafts and providing feedback to help spot strengths and weaknesses in your reports. For peer review within a class, your instructor may provide assignment-specific questions or a form for you to complete as you work together.

If you have a writing center on your campus, it is well worth your time to make an online or in-person appointment with a tutor. You’ll receive valuable feedback and improve your ability to review not only your report but your overall writing.

Another way to receive feedback on your report is to ask a friend or family member to read your draft. Provide a list of questions or a form such as the one in Table 8.5 for them to complete as they read.

Revising: Using Reviewers’ Responses to Revise your Work

When you receive comments from readers, including your instructor, read each comment carefully to understand what is being asked. Try not to get defensive, even though this response is completely natural. Remember that readers are like coaches who want you to succeed. They are looking at your writing from outside your own head, and they can identify strengths and weaknesses that you may not have noticed. Keep track of the strengths and weaknesses your readers point out. Pay special attention to those that more than one reader identifies, and use this information to improve your report and later assignments.

As you analyze each response, be open to suggestions for improvement, and be willing to make significant revisions to improve your writing. Perhaps you need to revise your thesis statement to better reflect the content of your draft. Maybe you need to return to your sources to better understand a point you’re trying to make in order to develop a paragraph more fully. Perhaps you need to rethink the organization, move paragraphs around, and add transition sentences.

Below is an early draft of part of Trevor Garcia’s report with comments from a peer reviewer:

student sample text To truly understand what happened, it’s important first to look back to the years leading up to the pandemic. Epidemiologists and public health officials had long known that a global pandemic was possible. In 2016, the U.S. National Security Council (NSC) published a 69-page document with the intimidating title Playbook for Early Response to High-Consequence Emerging Infectious Disease Threats and Biological Incidents . The document’s two sections address responses to “emerging disease threats that start or are circulating in another country but not yet confirmed within U.S. territorial borders” and to “emerging disease threats within our nation’s borders.” On 13 January 2017, the joint Obama-Trump transition teams performed a pandemic preparedness exercise; however, the playbook was never adopted by the incoming administration. end student sample text

annotated text Peer Review Comment: Do the words in quotation marks need to be a direct quotation? It seems like a paraphrase would work here. end annotated text

annotated text Peer Review Comment: I’m getting lost in the details about the playbook. What’s the Obama-Trump transition team? end annotated text

student sample text In February 2018, the administration began to cut funding for the Prevention and Public Health Fund at the Centers for Disease Control and Prevention; cuts to other health agencies continued throughout 2018, with funds diverted to unrelated projects such as housing for detained immigrant children. end student sample text

annotated text Peer Review Comment: This paragraph has only one sentence, and it’s more like an example. It needs a topic sentence and more development. end annotated text

student sample text Three months later, Luciana Borio, director of medical and biodefense preparedness at the NSC, spoke at a symposium marking the centennial of the 1918 influenza pandemic. “The threat of pandemic flu is the number one health security concern,” she said. “Are we ready to respond? I fear the answer is no.” end student sample text

annotated text Peer Review Comment: This paragraph is very short and a lot like the previous paragraph in that it’s a single example. It needs a topic sentence. Maybe you can combine them? end annotated text

annotated text Peer Review Comment: Be sure to cite the quotation. end annotated text

Reading these comments and those of others, Trevor decided to combine the three short paragraphs into one paragraph focusing on the fact that the United States knew a pandemic was possible but was unprepared for it. He developed the paragraph, using the short paragraphs as evidence and connecting the sentences and evidence with transitional words and phrases. Finally, he added in-text citations in APA documentation style to credit his sources. The revised paragraph is below:

student sample text Epidemiologists and public health officials in the United States had long known that a global pandemic was possible. In 2016, the National Security Council (NSC) published Playbook for Early Response to High-Consequence Emerging Infectious Disease Threats and Biological Incidents , a 69-page document on responding to diseases spreading within and outside of the United States. On January 13, 2017, the joint transition teams of outgoing president Barack Obama and then president-elect Donald Trump performed a pandemic preparedness exercise based on the playbook; however, it was never adopted by the incoming administration (Goodman & Schulkin, 2020). A year later, in February 2018, the Trump administration began to cut funding for the Prevention and Public Health Fund at the Centers for Disease Control and Prevention, leaving key positions unfilled. Other individuals who were fired or resigned in 2018 were the homeland security adviser, whose portfolio included global pandemics; the director for medical and biodefense preparedness; and the top official in charge of a pandemic response. None of them were replaced, leaving the White House with no senior person who had experience in public health (Goodman & Schulkin, 2020). Experts voiced concerns, among them Luciana Borio, director of medical and biodefense preparedness at the NSC, who spoke at a symposium marking the centennial of the 1918 influenza pandemic in May 2018: “The threat of pandemic flu is the number one health security concern,” she said. “Are we ready to respond? I fear the answer is no” (Sun, 2018, final para.). end student sample text

A final word on working with reviewers’ comments: as you consider your readers’ suggestions, remember, too, that you remain the author. You are free to disregard suggestions that you think will not improve your writing. If you choose to disregard comments from your instructor, consider submitting a note explaining your reasons with the final draft of your report.

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Chapter 10-3: Business Reports

Sample Business Report, with Tips

Important Points to Remember

A report is divided into four areas:

Terms of Reference - This section gives background information on the reason for the report. It usually includes the person requesting the report.

Procedure - The procedure provides the exact steps taken and methods used for the report.

Findings - The findings point out discoveries made during the course of the report investigation.

Conclusions - The conclusions provide logical conclusions based on the findings.

Recommendations - The recommendations state actions that the writer of the report feels need to be taken based on the findings and conclusions.

Reports should be concise and factual. Opinions are given in the "conclusions" section. However, these opinions should be based on facts presented in the "findings".

Use simple tenses (usually the present simple) to express facts.

Use the imperative form (Discuss the possibility ..., Give priority ..., etc.) in the "recommendations" section as these apply to the company as a whole.

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Report writing An overview and comparison with essays

There are many forms of writing which you may have to undertake at university, from reflective journals to extended researched assignments. The two most common forms of writing are reports and essays . This page describes what a report is , outlines the main types of report you may need to write, and summarises the differences between reports and essays .

What is a report?

For another look at the same content, check out the video on YouTube (also available on Youku ).

A report is a clearly structured form of writing which presents and analyses information clearly and briefly for a particular audience. The information is usually the result of an experiment, investigation, or some other form of primary research such as a questionnaire or survey. It will contain headings and sub-headings, as well as graphics such as graphs, charts and tables. Reports often use the information they contain to present recommendations for future action. They are common not only at university, but also in industry and government. For more information on what a report is, see the section below which compares reports to essays .

Types of report

There are many different types of reports which can be written, though the type you will write at university depends very much on your course of study. Each report will have a different format and writing conventions, though the structure and language used are broadly similar for all reports. The following are some of the main reports written at university.

• Laboratory report . This type of report explains and analyses the results of an experiment. It may also be called lab report , experimental report , or science report .
• Business report . This analyses a situation and uses business theory to provide solutions or recommendations. It includes many types, e.g. market research report , marketing report , and financial report .
• Case study report . This examines a real-world situation (the 'case') and analyses it using appropriate theory (the 'study').
• project report . This reports on project work which has been conducted.
• Research report . This gives the results of research which has been conducted, for example through surveys (via questionnaires or interviews).
• progress report . This informs a supervisor about progress on a project over a certain period of time.
• Design report . This report describes and evaluates a design used to solve a particular problem.
• Field report . This combines theory and practice by describing an observed person, place or event and analysing the observation.

Other types of report are possible, such as a systems analysis report , a maths report , a feasibility study and a client case work report . Some disciplines, especially business, may require you to write an essay with headings. This is not a report, since all the other features, aside from the headings, are the same as a conventional essay.

Reports vs. essays

Although many of the writing skills required for essays also apply to reports, such as use of topic sentences , cohesion and citations , reports are quite unlike essays in several regards. The table below summarises the main differences. These are divided into three categories: general areas, structure, and content.

Charles Darwin University (2013) Report . Available from http://learnline.cdu.edu.au/studyskills/studyskills/reports.html (Access date 19 July, 2015).

Massey University (2012) Business Report . Available from http://owll.massey.ac.nz/assignment-types/business-report.php (Access date 20 July, 2015).

Monash University (2015) Report Writing . Available from http://www.monash.edu.au/lls/llonline/writing/general/report/index.xml (Access date 20 July, 2015).

Purdue University (2015) Purposes and Types of Report Format . Available from https://owl.english.purdue.edu/owl/resource/726/02/ (Access date 20 July, 2015).

Queensland University of Technology (2014) Writing a report Available from http://www.citewrite.qut.edu.au/write/report.jsp (Access date 19 July, 2015).

RMIT University (2007) Differences between Essays, Reports and Journals . Available from https://www.dlsweb.rmit.edu.au/lsu/content/2_assessmenttasks/assess_pdf/diffbet_reportsessays.pdf (Access date 19 July, 2015).

Unilearning (2000) Comparison: reports and essays . Available from http://unilearning.uow.edu.au/report/1b.html (Access date 19 July, 2015).

University of Queensland (2015) Types of assignment . Available from http://www.uq.edu.au/student-services/learning/types-of-assignments (Access date 20 July, 2015).

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Compare & contrast essays examine the similarities of two or more objects, and the differences.

Cause & effect essays consider the reasons (or causes) for something, then discuss the results (or effects).

Discussion essays require you to examine both sides of a situation and to conclude by saying which side you favour.

Problem-solution essays are a sub-type of SPSE essays (Situation, Problem, Solution, Evaluation).

Transition signals are useful in achieving good cohesion and coherence in your writing.

Reporting verbs are used to link your in-text citations to the information cited.

Today's LNP e-Newspaper

• September 14, 2024

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British fashion e-retailer BooHoo Group to close Elizabethtown-area warehouse: report

• Sep 11, 2024

A British fashion e-retailer is closing its huge distribution center near Elizabethtown by Nov. 11,  according to a report in a British fashion website.  

In August 2022 , Boohoo Group plc said it expected to employ about 400 people at its 1.1-million-square-foot warehouse in First Logistics Center @ 283, an industrial park 2 miles northwest of Elizabethtown. The facility, which it began operating in August 2023, is located in Londonderry Township, Dauphin County. 

The company told Drapersonline.com that it was closing the Elizabethtown-area center and consolidating its distribution to the United Kingdom. Boohoo Group did not respond to an LNP | LancasterOnline inquiry. 

Pennsylvania requires employers to provide a 60-day notice, or or Worker Adjustment and Retraining Notification notice, when it plans to lay off 100 or more employees, but no such notice had been posted by the state Department of Labor & Industry on Wednesday afternoon.  

The industrial park was developed by First Industrial Realty Trust, a Chicago-based firm. The warehouse and fulfillment center was its only one in the United States. Boohoo designs and markets clothing under 13 brands such as Nasty Gal, PrettyLittleThing and Burton.  

The warehouse is along Route 230 near Conewago Creek, which forms the boundary in the area between Lancaster and Dauphin counties. 

First Industrial Realty invested $125.4 million in the building it leased to Boohoo group.  

The closure comes as part of a strategy to "reposition the group for sustainable, profitable growth," Boohoo said in a statement to Drapersonline.com . 

The warehouse and fulfillment center are operated by a third party and is a property lease that the group will now sublet, Drapersonline.com reported. Boohoo will now fulfill all US orders from its automated UK distribution center in Sheffield. 

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Reports: Homeowners in swing states worse off than four years ago

• By Bethany Blankley | The Center Square contributor
• Sep 9, 2024

(The Center Square) – Homeowners are worse off than they were four years ago, multiple reports show, and the two presidential candidates have differing views on how to improve their plight.

Only 10% of prospective home buyers polled said they could afford to buy a home, saying the American dream of home ownership was out of reach . According to a Zillow report, home buyers need 80% more income to buy a home today than they did four years ago, The Center Square reported earlier this year. Monthly mortgage payments, with 10% down, for a typical U.S. home have doubled since January 2020.

In seven swing states, the median monthly housing payment has doubled since the 2020 election and the median sale price in swing states increased by nearly 40%, Redfin notes . It analyzed data from 2016 through the first five months of 2024 in Arizona, Nevada, Wisconsin, Michigan, Pennsylvania, Georgia and North Carolina.

Home buyers’ median housing payments “increased 95% to a record $2,066 in red states and 83% to a record $3,311 in blue states,” the analysis found. Redfin focused on swing states because “voters in those states will decide the winner of the 2024 presidential election, and housing affordability – or lack thereof – is a crucial issue on voters’ minds.”

“The typical swing-state home has gone from affordable to unaffordable for the typical family since the 2020 election,” Redfin said. “The typical family would spend 33% of their earnings to afford the median-priced home in a swing state; back in 2020, they would have spent 22% of their earnings.”

Since 2020, housing costs have increased more than three times faster than incomes, making “homeownership feel impossible for some Americans,” Redfin senior economist Elijah de la Campa said. “That’s especially true for young people who are earning low incomes and haven’t yet built up their savings, making them feel it would be an uphill battle to reach their parents’ level of financial success.”

“While swing states have historically had lower housing costs than blue states – and most still do – markets in swing states have not been immune to the affordability crunch the country has been facing for the last several years. The inability to afford a home is making a lot of voters feel bad about the economy and their financial prospects.”

At the Democratic National Convention last month, Vice President Kamala Harris said her administration would “end America’s housing shortage” after affordability worsened while she’s been in office.

Harris’ plan includes up to $25,000 in taxpayer-funded down payment support for an estimated four million “working families” who are first time home buyers. She’s also called for four million housing units to be built, including one million by the private sector.

Her plan does not say how she would pay for this, although she has vowed to go after big corporations she blames for increasing costs. She also claims no one earning under $400,000 a year “will pay more in taxes.” Taxes will be increased on the wealthiest Americans and the largest corporations to ensure they “pay their fair share, so we can take action to build up the middle class while reducing the deficit,” her website states.

This includes rolling back former President Donald Trump’s tax cuts “for the wealthiest Americans, enacting a billionaire minimum tax, quadrupling the tax on stock buybacks, and other reforms to ensure the very wealthy are playing by the same rules as the middle class.”

Harris also plans to increase the tax rate on long-term capital gains for those earning a million dollars a year or more to 28%, up from 0%, 15% or 20%, depending on the tax bracket, according to the Internal Revenue Service. Increasing this tax, she argues, is an example of the federal government encouraging investment, which she says “leads to broad-based economic growth and creates jobs, which makes our economy stronger.”

By contrast, Trump has proposed cutting the corporate tax rate to 15% for companies that manufacture products in the U.S., make permanent his 2017 tax cuts on all Americans, rein in wasteful federal spending, cut excessive regulations, and impose tariffs on imports. To “make the American Dream affordable again,” his plan to help new home buyers is “to reduce mortgage rates by slashing inflation, open limited portions of Federal Lands to allow for new home construction, promote homeownership through Tax Incentives and support for first-time buyers, and cut unnecessary Regulations that raise housing costs.”

By reducing the federal regulatory burden, lowering energy costs, and other economic policies, he says his administration will “drive down the cost of living and prices for everyday goods and services.”

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