research proposal on the impact of social media on consumer buying behaviour

The Impact of Social Media on Consumer Purchase Behaviour

• Conference paper
• First Online: 30 May 2023
• Cite this conference paper

• Seidu Alhassan 13 ,
• Mohammed Majeed 13 ,
• Awini Gideon 13 &
• Salifu Shani 14  

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 628))

385 Accesses

1 Citations

The telecom industry is highly competitive, necessitating technology-based strategies to engage and sway people in favor of the brand. This study aims to examine how social media affects consumers’ purchase decisions. The results could aid firms in better comprehending the potential uses of social media. A company's social media strategy and tactics to promote client purchase behavior may be built using the variety of social media activity results. The study used quantitative techniques to gather data from 300 Ghanaian telephone industry customers, the majority of whom were located in the northern region, using a correlational design and a convenience sample strategy. It was shown that social media marketing and customer purchasing behavior are closely related. Businesses must comprehend the extent to which both company-generated and user-generated content has an impact on consumer purchasing behavior since social media content can affect how consumers behave while making purchases. This is due to the potential influence of social media content on customer purchasing decisions.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save.

• Get 10 units per month
• Download Article/Chapter or eBook
• 1 Unit = 1 Article or 1 Chapter
• Cancel anytime
• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Available as EPUB and PDF
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

What is Affecting Customers’ Intention to Perform Social Media Marketing Activities in the Hotel Industry?

Intention to Use Social Media Technology Among Customers

How Social Media Will Impact Marketing Media

Ali A, Mahfouz A, Arisha A (2017) Analysing supply chain resilience: integrating the constructs in a concept mapping framework via a systematic literature review. Supp Chain Manage 22(1):16–39. https://doi.org/10.1108/SCM-06-2016-0197

Alnsour M, Ghannam M, Al-natour R (2018) Social media effect on purchase intention: Jordanian airline industry. J Internet Bank Commer 23(2):3–17

Google Scholar  

Appel G, Grewal L, Hadi R, Stephen AT (2020) The future of social media in marketing. J Acad Mark Sci 48(1):79–95. https://doi.org/10.1007/s11747-019-00695-1

Arndt F, Pierce L (2018) The behavioral and evolutionary roots of dynamic capabilities. Indus Corp Change 27(2):413–424. https://doi.org/10.1093/icc/dtx042

Barney JB (1991) Firm resources and sustained competitive advantage. J Manage 17:99–120. https://doi.org/10.1177/014920639101700108

Bayazit I (2013) An investigation of problem solving approaches, strategies, and models used by the 7th and 8th grade students when solving real-world problems. Educat Sci Theory Pract 13:1–25. http://dx.doi.org/10.12738/estp.2013.3.1419

Belk R (2016) Extended self and the digital world. Curr Opin Psychol 10:50–54. https://doi.org/10.1016/j.copsyc.2015.11.003

Bharucha J (2018) Social media and young consumers behavior. Int J Supply Chain Manage 7(6):72–81

Bigne E, Andreu L, Hernandez B, Ruiz C (2018) The impact of social media and offline influences on consumer behaviour: an analysis of the low-cost airline industry. Curr Issues Tourism 21:1014–1032. https://doi.org/10.1080/13683500.2015.1126236

Bruno S, Dariusz D (2013) The effect of social-media communication on consumer perceptions of brands. J Econ Manage 12(2):1–21

Campbell C, Ludahn N, Zholnal C (2011) The differential effect of social media on consumer behavioral intention. J Behaviour Stud 14(2):162–178

Carpenter S, Lertpratchya AP (2016) A qualitative and quantitative study of social media communicators: an extension of role theory to digital media workers. J Broadc Elect Media 60(3):448–464. https://doi.org/10.1080/08838151.2016.1203317

Corte V, D’Andrea C, Del Gaudio G (2017) The state of art of resource-based theory in marketing research. Mark Rev 17(3):283–306

Creswell JW (2009) Research design: qualitative, quantitative, and mixed methods approaches (3rd edn). Thousand Oaks, CA, Sage Publications

De Vries L, Peluso AM, Romani S, Leeflang PH, Marcati A (2017) Explaining consumer brand-related activities on social media: Aan investigation of the different roles of self-expression and socializing motivations. Comp Human Behav 75:272–282. https://doi.org/10.1016/j.chb.2017.05.016

De Massis A, Audretsch D, Uhlaner L, Kammerlander N (2018) Innovation with limited resources: management lessons from the German Mittelstand. J Prod Innov Manage 35(1):125–146

Del Mar Alonso-Almeida M, Marimon F, Casani F, Rodriguez-Pomeda J (2015) Diffusion of sustainability reporting in universities: current situation and future perspectives. J Cleaner Prod 106:144–154. https://doi.org/10.1016/j.jclepro.2014.02.008

Eqwubo E (2020) The effect of social media towards driving consumer intention in Ghana. Int J Bus Administr Econ 4(2):78–89

Fox J, Frush HL (2018) Fear of isolation and perceived affordances: the spiral of silence on social networking sites regarding police discrimination. Mass Commun Soc 21(5):533–554. https://doi.org/10.1080/15205436.2018.1442480

Ghannam M, Al-natour R, Alzeidat Y (2018) Social media effect on purchase intention: Jordanian airline industry. J Internet Bank Commer 23(2):3–17

Gizlan M, Mertucalis G (2020) Social media marketing and consumer behaviour in contemporary business management. Int J Soc Stud Commer 2(1):14–26

Glucksman M (2017) The rise of social media influencer marketing on lifestyle branding: a case study of lucie fink. Strategic Communications, Elon University

Gros C (2012) The influence of Social Media on consumers during their purchase decision-making process and the implications for marketers. Dublin Bus School Rev

Gupta G, Tan KTL, Ee YS, Phang CSC (2018) Resource-based view of information systems:sSustainable and transient competitive advantage perspectives. Aust J Inf Sys 22(0):1–39

Hay J (2009) Introduction to instrumented indentation testing. Wiley online library. https://doi.org/10.1111/j.1747-1567.2009.00541.x

Hoyer M, MacInnis H (2016) Measuring customer engagement with social media in uncontrolled environments. Int J Soc Sci 6(1):22–37

Jermsittiparsert K, Sutduean J, Sriyakul T (2019) Determinants of social media usage (Facebook) to create brand awareness among Indonesian consumers. Int J Innovat Creat Change 5(2):1272–1289

Kane GC (2015) Enterprise social media: current capabilities and future possibilities. MIS Quart Execut 14(1):1–16. https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1307&context=misqe

Kaplan AM, Haenlein M (2010) Users of the world, unite! The challenges and opportunities of social media. Bus Horiz 53:59–68. http://dx.doi.org/10.1016/j.bushor.2009.09.003

Kaplan AM, Haenlein M (2009) The fairyland of second evolves. Businesses, take note—and don’t miss this life: about virtual social worlds and how to use them. Bus Train Horiz 52(6):563–572

Kapoor KK, Tamilmani K, Rana NP et al (2018) Advances in social media research: past, present and future. Inf Syst Front 20:531–558. https://doi.org/10.1007/s10796-017-9810-y

Kasemsap K (2017) Professional and business applications of social media platforms. Soc Entrepreneur 3:824–847. https://doi.org/10.4018/978-1-5225-0559-4.ch021

Kim WG, Park SA (2017) Social media review rating versus traditional customer satisfaction. Int J Contemp Hosp Manage 29(2):784–802. https://doi.org/10.1108/IJCHM-11-2015-0627

Kohli S, Suri K, Kapoor K (2014) The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. J Prod Brand Manage 22(5):342–351. https://doi.org/10.1108/JPBM-05-2013-0299

Article   Google Scholar  

Kulimula M (2020) The impact of social networks on consumer behaviour. Int J Soc Bus 3(2):22–135

Lacka E, Chong A (2016) Usability perspective on social media sites’ adoption in the business to business context. Ind Mark Manage 54:80–91. https://doi.org/10.1016/j.indmarman.2016.01.001

Layton RA (2015) Formation, growth, and adaptive change in marketing systems. J Macromark 35(3). https://doi.org/10.1177/02761467145503

Lepkowska-White E, Parsons A, Berg W (2019) Social media marketing management: an application to small restaurants in the US. Int J Cult Tourism Hosp Res 13(3):321–345. https://doi.org/10.1108/ijcthr-06-2019-0103

Lilima M (2020) The effects of social media marketing on consumer behaviour. Int J Human Behavior 2(5):1755–1767

Lomborg S, Mortensen M (2017) Users across media: An introduction. Convergence 23(4):343–351. https://doi.org/10.1177/135485651770055

Makudza F, Mugarisanwa C, Siziba S (2020) The effect of social media on consumer purchase behaviour in the mobile telephony industry in Zimbabwe. Dutch J Fin Manage 4(2):em0065. https://doi.org/10.29333/djfm/9299

McCarthy E, Mazza D (2019) Cost and effectiveness of using facebook advertising to recruit young women for research: PREFER (Contraceptive Preferences Study) Experience. J Med Int Res 21(11):e15869. https://doi.org/10.2196/15869

Ndurura N (2020) The significance of social media as a marketing tool. Int J Bus Environ Stud 7(1):12–26

Never M (2019) The impact of social media on consumer behavior. Int J Sci Manage 6(2):143–152

Nikita N (2017) Social media adoption in selected African countries. Int J Bus Behav Sci 9(1):57–69

Odoom R, Anning-Dorson T, Acheampong G (2017) Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs). J Enterp Inf Manage 30(3):383–399. https://doi.org/10.1108/JEIM-04-2016-0088

Parasuraman ALL, Berry VA, Zeithaml Z (1996) A conceptual model of service quality and its implications for future research. J Mark 49(4):41–50

Pedrotti M, Nistor N (2019) How students fail to self-regulate their online learning experience. In: Scheffel M, BroisinJ, Pammer-Schindler V, Ioannou A, Schneider J (eds) Transforming learning with meaningful technologies. EC-TEL 2019. Lecture notes in computer science, vol 11722. Springer, Cham. https://doi.org/10.1007/978-3-030-29736-7_28

Permatasari A, Kuswadi E (2017) The impact of social media on consumers’ purchase intention: a study of ecommerce sites in Jakarta, Indonesia. Rev Integr Bus Econ Res 6(1):321–335

Poturak M, Softic S (2019) Influence of social media content on consumer purchase intention: mediation effect of brand equity. Euras J Bus Econ 12(23):17-43

Putter M (2017) The impact of social media on consumer buying intention. J Int Bus Res Market 3(1):7–13. https://doi.org/10.18775/jibrm.1849-8558.2015.31.3001

Quesenberry KA (2019) Social media strategy: marketing, advertising, and public relations in the consumer revolution. J Interact Mark 48(1):1–16

Rad R, Joyin R, Moyada C (2011) Modelling social commerce. J Bus Manage 11(2):37–51

Richardson PS, Choong P, Parker M (2016) Social media marketing strategy: theory and research propositions. J Mark Dev Competitiv 10(2). Retrieved from https://www.articlegateway.com/index.php/JMDC/article/view/1845

Rocha RR, Espino R (2009) Racial threat, residential segregation, and the policy attitudes of Anglos. Polit Res Quart 62:415–426

Saridakis G, Lai Y, Cooper C (2018) Exploring the relationship between HRM and firm performance: a meta-analysis of longitudinal studies. Human Res Manage Rev 27(1). https://doi.org/10.1016/j.hrmr.2016.09.005

Saunders B, Sim J, Kingstone T, Baker S, Waterfield J, Bartlam B, Burroughs H, Jinks C (2017) Saturation in qualitative research: exploring its conceptualization and operationalization. Qual Quan 52(4):1893–1907

Schivinski B, Dabrowski D (2019) The effect of social media communication on consumer perceptions of brands. J Manage Econ 17(3):212–222

Shareef MA, Mukerji B, Dwivedi YK, Rana NP, Islam R (2019) Social media marketing: comparative effect of advertisement sources. J Retail Consum Serv 46:58–69. https://doi.org/10.1016/j.jretconser.2017.11.001

Sihi D, Lawson K (2018) Marketing leaders and social media: blending personal and professional identities. J Mark Theory Pract 26(1-2):38–54. https://doi.org/10.1080/10696679.2017.1389240

Techzim (2019) Social media proliferation in Zimbabwe: 2005 to 2019. Techzimmag Publishers

Tuten TL, Solomon MR (2017) Social media marketing. London, Sage Publications

Varadarajan R (2020) Customer information resources advantage, marketing strategy and business performance: a market resources based view. Ind Mark Manage 89:89–97. https://doi.org/10.1016/j.indmarman.2020.03.003

Vaske JJ, Beaman J, Sponarski CC (2016) Rethinking internal consistency in cronbach’s Alpha. Leisure Sci 1–11. https://doi.org/10.1080/01490400.2015.1127189

Venciute D (2018) Social media marketing from tool to capability. Manage Org Sys Res 79:131–145. https://doi.org/10.1515/mosr-2018-0009

Venkatesh V, Morris MG, Davis GB, Davis FD (2003) User acceptance of information technology: toward a unified view. MIS Q 27(3):425–478. https://doi.org/10.2307/30036540

Voramontri D, Klieb L (2019) Impact of social media on consumer behaviour. Int J Inf Decision Sci 11(3). https://doi.org/10.1504/IJIDS.2019.10014191

Wang Z, Kim HG (2017) Can social media marketing improve customer relationship capabilities and firm performance? Dynamic capability perspective. J Interact Mark 39:15–26

White RE, Kuehn MM, Duckworth AL, Kross E, Ayduk Ö (2018) Focusing on the future from afar: self-distancing from future stressors facilitates adaptive coping. Emotion. Advance online publication. http://dx.doi.org/10.1037/emo0000491

Wilson L, White K, Obst P (2011) An examination of the psychologists’ attitudes towards complementary and alternative therapies scale within a practitioner sample. Austr psychol 46(4):237–244. https://doi.org/10.1111/j.1742-9544.2010.00009.x

Wong A, Yazdanifard R (2015) The review of content marketing as a new trend in marketing practices. Int J Manage Account Econ 2(9):1055–1064. https://courses.helsinki.fi/sites/default/files/course[1]material/4669802/2_Content%20mgt.pdf

Yin RK (2018) Case study research: designs and methods (6th edn). Thousand Oaks, Sage

Yoong L, Lian S (2019) Customer engagement in social media and purchase intentions in the hotel industry. Int J Acad Res Bus Soc Sci 9(1):54–68. https://doi.org/10.6007/IJARBSS/v9-i1/5363

Zakery A, Afrazeh A (2017) Analysing intellectual capital management and growth based on dynamic modelling. Knowledge Manage Res Prac 15(1):101–113. https://doi.org/10.1057/s41275-016-0040-8

Zhang Y, Moe WW, Schweidel DA (2017) Modeling the role of message content and influencers in social media rebroadcasting. Int J Res Mark 34(1):100–119

Download references

Author information

Authors and affiliations.

Department of Marketing, Tamale Technical University, Tamale, Ghana

Seidu Alhassan, Mohammed Majeed & Awini Gideon

Chicago School of Professional Psychology, Chicago, USA

Salifu Shani

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Seidu Alhassan .

Editor information

Editors and affiliations.

Government Engineering College, Bikaner, India

Vishal Goar

Malaviya National Institute of Technology, Jaipur, India

Rajesh Kumar

University of the Ryukyus, Nishihara, Japan

Tomonobu Senjyu

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this paper

Cite this paper.

Alhassan, S., Majeed, M., Gideon, A., Shani, S. (2023). The Impact of Social Media on Consumer Purchase Behaviour. In: Goar, V., Kuri, M., Kumar, R., Senjyu, T. (eds) Advances in Information Communication Technology and Computing. Lecture Notes in Networks and Systems, vol 628. Springer, Singapore. https://doi.org/10.1007/978-981-19-9888-1_12

Download citation

DOI : https://doi.org/10.1007/978-981-19-9888-1_12

Published : 30 May 2023

Publisher Name : Springer, Singapore

Print ISBN : 978-981-19-9887-4

Online ISBN : 978-981-19-9888-1

eBook Packages : Engineering Engineering (R0)

Share this paper

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

• DOI: 10.18775/jibrm.1849-8558.2015.31.3001
• Corpus ID: 54577004

The Impact of Social Media on Consumer Buying Intention

• Michael Pütter
• Published 2017
• Journal of international business research

59 Citations

Impact of social media on consumer behaviour, negative impact of social media advertisements on branding in digital marketing, the analysis of social media marketing toward buying interest, social media and consumer buying behaviour: issues & challenges, advertising value constructs’ implication on purchase intention: social media advertising, comparative study between the effect of television advertising, social media of instagram, and brand image in the decision of purchasing new product, the role of facebook marketing on customer-based brand equity and purchase intention in fashion-wear retail industry, sri lanka, impact of digital marketing on consumer buying perspectives in the pakistan market, effect of social media advertisements on consumer purchase intentions, impact of social media on purchase making decision of consumers, 32 references, the effect of social media communication on consumer perceptions of brands, social media, social me: a content analysis of beauty companies’ use of facebook in marketing and branding.

• Highly Influential

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

• 10 Excerpts

Will social media kill branding

The impact of user interactions in social media on brand awareness and purchase intention: the case of mini on facebook, measuring consumers' engagement with brand-related social-media content, consumer brand engagement in social media: conceptualization, scale development and validation, social media peer communication and impacts on purchase intentions: a consumer socialization framework, the effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty, networked narratives: understanding word-of-mouth marketing in online communities, related papers.

Showing 1 through 3 of 0 Related Papers

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

The Impact of Social Media on Consumer Buying Behaviour

Related Papers

Dr. sumit chaturvedi , Iwan Kurniawan Subagja

The growing use of social media is changing the consumer buying behavior across countries and regions. However, consumers in a developing region like Rajasthan are generally described as risk reluctant and hence the impact of social media on consumer online buying behavior is a pertinent topic of interest to marketers and researchers. Evidence of empirical research in this area is very limited. This research paper attempts to study the purchase behavior of consumers who buy apparels through the e-commerce system of social media by examining a random sample of 404 consumers from Rajasthan. Factors driving consumers to purchase online apparels through e-commerce in social media included information seeking, perceived risk, and trust. The empirical research findings through an SPSS 22 analysis suggest that there is a moderate to significant effect of social media on online apparel buying behavior in Rajasthan, with trust being the most significantly affected element followed by perceived risk and information seeking behavior.

Lennora Putit

IOSR Journals

Widya A Rahmawati

ABSTRACTION Widya Asri Rahmawati (115120200111012), "Effect of Social Media Marketing Through Starbucks Indonesia’s Instagram Account on Purchase Intention of Starbucks Indonesia’s Instagram Account Followers" Main Supervisor: Diyah Ayu Amalia Avina, SE, M.Si and Supervisor: Wayan Weda Asmara Dewi, S.I. Kom., MIKom. Social Media Marketing (SMM) is an effort to use social media to persuade consumers about the products or services offered by the company (Neti, 2013, p.3). Several studies have resulted in the finding that SMM’s have a significant effect on increasing Purchases Intention, but the research is limited to Facebook, Twitter and LINE. In this research will be more directed to the use Instagram because social media Instagram now has become a popular marketing tool to help a brand reach a large number of users (Despard, 2015, h.4., Goor, 2012, p.4). It is proven that there are 22 million active users of instagram in Indonesia, because of the popularity of instagram marketers are very interested to use Instagram as their business media (Fajrina, 2016., Wally & Koshy, 2014, p.2). But there is still no direct research on SMM through Instagram social media on Purchase Intention. Therefore, this study aims to investigate the effect of SMM through Instagram on Purchase Intention. As an independent variable that is SMM (X) which consists of 5 indicators (entertainment, cuztomization, interaction, word of mouth, and trend). As the dependent variable is Purchase Intention (Y) which consists of 3 indicators (interests, desires, recommendations). It is alleged that SMM has an influence on Purchase Intention. This research will focus on SMM conducted through Starbucks Indonesia’s Instagram account as one company that is using social media as their marketing strategy. The respondents in this research were followers of Instagram Starbucks Indonesia account. The results of research using simple linear regression analysis data shows that there is a significant influence between the SMM made through Instagram account on follower’s Purchase Intention. This study found that followers get the ease in searching for information as they wish and ease of use Instagram anytime and anywhere. Followers are finding it easier to collect information related to the products that Starbucks offers through their Instagram account, this is one that increases the Purchase Intention of Starbucks products through Instagram. Keywords: Social Media Marketing, Starbucks Indonesia, New Media, Instagram, Purchase Intention

Christina Kunze , Dag Bennett

Increasing use of mobile devices and the evolution of digital technology not only change the way consumers engage with brands and retailers but also how they shop. More and more marketers and retailers are experimenting with Omni-channel tools to close the gap between online and offline shopping. However, there is little research that explores this emerging area and our understanding of the impact of in-store technology on consumer has gaps that we address in this study. This research provides an overview of the Omni-channel landscape in Europe and the United States and identifies digital elements embedded into retailers’ physical stores. We examine the salience of in-store technology, its impact on consumer decision-making process, and its effect on customer shopping experience. We met these objectives by conducting extensive secondary research followed by a quantitative primary interrogation of High street shoppers using a structured computer-aided personal interview. The research findings reveal that most High street shoppers are technology-savvy Omni-channel consumers who are constantly connected, expecting retailers to provide them with opportunities to purchase anytime and anywhere. Shoppers are aware and familiar with digital in-store technology, and those who have used it are generally positive about how it helps them in their decision-making process. In general, they are satisfied with the service and feel that it enhances their overall shopping experience. Nevertheless, when it comes to customer service and product queries, interactive in-store technology is the third choice after real sales staff and their own mobile devices.

JMRA Publication

Social media penetration is growing in a very fast pace in developing countries like India and its role is not just limited to connecting friends and chatting with them, it is also uniting so many brands and communities as well and so now social media became an integral part of people's life. Social media now in a center of the marketing strategy of many corporate and utilizing this platform to influence consumers to purchase their products from social media only. The purpose of writing this research paper is to identify the impact of various demographic factors such as age, gender, education, occupation, income and purchasing power and purchasing frequency on online purchase intention through social media also to understand the reasons of not buying products and services from social media. A self-designed questionnaire is prepared and administered through various social media sites such as Facebook, Twitter, Instagram, Pinterest and LinkedIn. Reliability and validity of the questionnaire have been ensured before final analysis. There was a significant difference in purchase intention reported between gender, education and occupation and income. The final outcome of the research is supported and validated by previous researchers.

New Media and Mass Communication

Adamkolo M Ibrahim , Aisha Kolo Lawan

Advancements in information and communication, especially Web 2.0 have provided consumers and businesses with tremendous opportunities to utilize social media platforms effectively. Although both consumers and online retail stores have a wide variety of online platforms to do shopping and run modern, seamless businesses and reach consumers instantly around the world respectively, social media platforms have proven to be one of the most preferred online environments by many consumers. Despite the potential of online shopping via social media, limited attention is focused on this booming research area in Nigeria. Hence, the present study aimed to close the literature gap by to investigating consumer acceptance of social media shopping. Employing the UTAUT model perspective, a survey questionnaire was designed and administered face-to-face to 380 undergraduate students selected using purposive sampling method from two Nigerian universities: University of Maiduguri and Yobe State University. Consumers’ intention to do social media shopping was moderately high, with WhatsApp being the most preferred social media application for doing online shopping followed by Facebook.

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

• Consumer Economics
• Consumerism

impact of social media on buying behaviour of consumer

• January 2019

• Somaiya Vidyavihar

Discover the world's research

• 25+ million members
• 160+ million publication pages
• 2.3+ billion citations
• Maria Shiela Rose Isip

• Tricia Mae Kalingo
• Narisa Wongrungphakorn

• Basma Shamieh
• Mohamad Shehada
• Recruit researchers
• Join for free
• Login Email Tip: Most researchers use their institutional email address as their ResearchGate login Password Forgot password? Keep me logged in Log in or Continue with Google Welcome back! Please log in. Email · Hint Tip: Most researchers use their institutional email address as their ResearchGate login Password Forgot password? Keep me logged in Log in or Continue with Google No account? Sign up