how to write a cover letter that gets noticed

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How to Write a Cover Letter That Gets Noticed

8 Min Read | Feb 23, 2024

Job hunting isn’t for the faint of heart. You’re putting in extra hours after work, chipping away at application questions, polishing up your resumé, and hoping for the best. And to top it all off, you’ll sometimes have an extra item to check off your list: writing a cover letter.

Now, not all companies require a cover letter these days, so I wouldn’t worry about sending one unless the company you’re applying to asks for it. I’d rather you include the typical information found in a cover letter—like a summary of your experience and an explanation of why you want the job—in your resumé .

But if you’re filling out an application that does ask for a cover letter, write one! You want to show potential employers that you’re paying attention. So let’s go over the best method for writing a cover letter—the same one I teach on The Ken Coleman Show . We’ll also look at some sample cover letters to give you some extra direction and clarity.

What Is a Cover Letter?

A cover letter is a short letter written directly to the person who will read your job application and resumé. Traditionally, while your  resumé  is more of a high-level overview of your past experience, your cover letter tells your story and what you  want  to do. A cover letter is an opportunity to showcase your skills and motivate the hiring manager to consider you for the position.

How to Write a Cover Letter 

The goal of a cover letter is to convince the hiring manager that you deserve an interview . Here’s how you can put your cover letter together to make an impact.

1. Choose a template. 

There are plenty of easy-to-use, free cover letter templates that can help you figure out how to format your document. But it doesn’t need to be cookie-cutter—it should still show who you are and why you want to work at this specific company.

Think about it: When you’re writing a letter to a friend (or a text message, in this day and age), you make it personal and conversational. Each cover letter you write should be personalized for the company you’re applying to. Put yourself in their shoes. If you were hiring for this position, what would you be looking for?

No matter which cover letter template you choose, you should learn everything you can about the company and the position. Use that information to make your letter relevant and show you’ve done your homework. Keep it to around 300 words (that’s about one page), and remember, just like your resumé, don’t overdo the design. Leave the crazy fonts alone, folks. The goal is to look professional, not tacky!

2. Include your contact information in the header. 

Even if your contact information is already on your resumé, you should still put it in the header of your cover letter. Here are the important things to include:

• Phone number
• Email address
• Any helpful follow-up information: a link to your portfolio, website or LinkedIn account (if you don’t have any of those, that’s okay)

This header can go at the top of the page underneath your name or in the top right corner. If you want to get  really  formal, you could also include the name of the person you’re addressing, the name and address of the company you’re applying to, and the date of application. This info can go on the left side of the page below the header.

3. Start with the right greeting. 

Don’t start out with “Dear Sir or Madam” or “To whom it may concern.” You’re not Shakespeare! Think about how you’d say hello to someone if you were sending them a polite and professional email. Here are some options:

• Name of hiring manager : If at all possible, directly address the person who will be handling your application. See if you can figure out who it is through a mutual connection at the company, the website, or maybe even LinkedIn.
• Name of company you’re applying to : If you can’t find the name of a specific person, “Dear [Company Name] Team” is always a safe bet.
• Generic title or position : Another option is to just say “Dear Hiring Manager” or “Dear [Team You’re Applying For] Hiring Manager.”

4. Use an eye-catching headline. 

Treat your opening line like a hook. It needs to grab the reader’s attention and give them a reason to stick around. Make it count! For extra oomph, you can write this in large (and maybe even bold) letters to mimic a newspaper article headline.

You deserve to win at work. Our new book and assessment will show you how.

Think of the headline like a great social media post. When you’re mindlessly scrolling through Instagram or Facebook, what causes you to pause, squint your eyes, and take a closer look at what you see?

Once you’ve snagged their attention, it’s time to make your case about why you’re a good fit for the job.

5. Explain why you want the position. 

This is your chance to wow the recruiter with your knowledge and enthusiasm about the company and role. Show them you’ve done your homework by touching on the mission, vision and values of the business. Then, explain why you’d be thrilled to contribute to their work.

6. Talk about your skills and passions. 

This is the meat of the letter—but I want you to think lean. The HR team reading your application doesn’t have time for a novel. Write a couple of paragraphs, but make sure each one is only a few sentences.

Be humble—but confident—as you talk about your talents and skills. What makes you a good fit for this job? Include both hard skills (like coding or project management) and  soft skills  (like how you’re curious and always ready to learn something new).

Also, describe the passion  that drives the work you do. What makes you come alive? What activities cause you to lose track of time? Let the recruiter sense your excitement for work.

7. Wrap it up.

This is where it gets fun. When you’ve found a job that combines what you do best with what you love to do most, you’ll be producing results that matter. Talk about the core motivation that helps you wake up every morning. Tell the hiring manager how you’ll contribute your skills and passions to help move the company forward.

Then, wrap it up by thanking the hiring manager for their time and attention.

Let me be clear about something: It’s not your job to follow up. It’s  their  job to reach out to you. If you lay out your case like I’ve described, they’ll have plenty of motivation to reach out to you for an interview. You’ve done the best you can do—now relax and let the chips fall where they may.

Other Tips for Writing a Cover Letter

• Share your purpose statement . A well-crafted purpose statement that identifies your talents (the things you do best), passions (the work you love), and personal mission (the results you care about) is a great way to help the reader understand your goals and whether you’d be a good fit for the role. For some extra help on that front, check out my guide on how to find your purpose .
• Use words and phrases the company uses . Take a look at their website and social media to get an idea of their core values and culture. Using a phrase from the company itself can let them know you’re dialed in to their culture. Show them from the get-go that you’re speaking their language. Just don’t get too cheesy with this one.
• Avoid clich és. While you’re writing about what makes you a strong candidate for the job, make sure your  words are bold too . Don’t use cliché phrases like “I’m a team player” or “I think outside the box.” Instead, use specific examples to demonstrate those skills. Remember: Actions speak louder than words. Show, don’t tell.
• Proofread your letter! Grammar, spelling and accuracy  matter . Every detail in your cover letter should look, feel and sound excellent. Don’t let a few typos rob you of your shot at your dream job! So, before you hit send, double-check your spelling and grammar. You may even want to print the letter and read it out loud as a final checkup, or have a friend look it over for you.

Cover Letter Examples

Whether you’re brand new to the workforce, finding the right fit for you, or an old pro moving up the ladder, there’s a way to write a cover letter that’s best for you and your experience. Here are a few examples of cover letters for new college graduates, middle managers, folks making a career change, and senior executives that you can use as a guide.

New College Graduate Cover Letter

Mid-Career Cover Letter

Career Change Cover Letter

Senior Executive Cover Letter

You’ve Got This!

Remember this: The goal of a cover letter is not to sound like a professional writer—so there’s no need to put that kind of pressure on yourself. Instead, cover letters are all about showcasing your skills, expressing your enthusiasm for the position, and making a compelling case for why you're the perfect fit for the job. If you follow these tips, that’s exactly what you’ll do.

Writing a great cover letter is only half the battle when you’re filling out a job application—it’s usually even more crucial to pair your cover letter with a high-quality resumé. And since most recruiters only spend an average of 7.4 seconds reading each resumé, yours needs to stand out from the pack in a big way. 1

That’s why I created my free resumé guide . It’ll walk you through a five-step process for making your resumé a one-page guide that leads right to an interview. If you want to get noticed, you need to make your resumé noticeable , and this guide will help you do just that.

Frequently Asked Questions

How long should a cover letter be.

A good length to shoot for in your cover letter is around 300 words, or one page. Anything beyond that is too long.

What do I write in a cover letter?

When you write a cover letter, you should give a quick summary of your relevant experience and education while also explaining why you believe you’re a good fit for the job. It’s also a good idea to spell out why you want the job and how the company’s mission connects to your career goals.

What is a powerful opening sentence in a cover letter?  

You should open your cover letter with an eye-catching headline that grabs the reader’s attention and gives them a reason to stick around. Think of the headline like a great social media post—it should instantly hook the reader.

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About the author

Ken Coleman

Ken Coleman is a career expert and author of the national bestselling book From Paycheck to Purpose and the #1 national bestseller The Proximity Principle. He hosts The Ken Coleman Show, a nationally syndicated, caller-driven show that helps listeners discover what they were born to do. Ken makes regular appearances on Fox News, and he co-hosts The Ramsey Show, the second-largest talk show in the nation. Through his speaking, broadcasting and syndicated columns, Ken gives people expert career advice, providing strategic steps to grow professionally, land their dream job, and get promoted.  Learn More.

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How to Write a Cover Letter for a Job

What Is a Cover Letter?

• When to Write One
• How to Get Yours Noticed

How to Write a Cover Letter

• Writing Guidelines

Customize Your Cover Letter

Show the employer that you’re a fit.

• What Not to Include
• Make Sure Your Letter Is Perfect
• More Examples and Templates

Do you need to write a cover letter to apply for a job? In most cases, the answer is yes. Your cover letter may make the difference between obtaining a job interview or having your  resume  ignored, so it makes good sense to devote the necessary time and effort to writing effective cover letters.

Here's all the information you need to write a cover letter that will get your job application noticed. Review these tips for what to include in a cover letter, how to format it, and examples of many different professionally written cover letters.

Before you start writing a cover letter, you should familiarize yourself with the document's purpose. A cover letter is a document sent with your resume to provide additional information on your skills and experience.

The letter provides detailed information on why you are qualified for the job you are applying for. Don't simply repeat what's on your resume. Instead, include details on why you're a strong match for the employer's job requirements. Think of your cover letter as a sales pitch that will market your credentials and help you get the interview. As such, you want to make sure your cover letter makes the best impression on the person who is reviewing it.

When to Write a Cover Letter

A cover letter typically accompanies each resume you send out. Employers use cover letters as a way to screen applicants for available jobs and to determine which candidates they would like to interview. If an employer requires a cover letter, it will be listed in the job posting. Even if the company doesn't ask for one,  you may want to include one anyway .

It will show that you have put some extra effort into your application.

If your cover letter stands out from the crowd of applicants, it can be the key to securing an interview.

How to Get Your Cover Letter Noticed

What’s the best way to get your cover letter noticed when the employer has to look through a pile of them? First of all, take the time to write a good one. Some hiring managers expect to receive a cover letter. In those cases, it should be mentioned in the job posting.

Even if it’s not required, though, a well-written cover letter gives you the opportunity to sell your credentials to the company and to show them why you’d be a good fit for the job.

A CareerBuilder survey reports that 40% of employers are more likely to pay attention when a cover letter is included with an application. Another CareerBuilder survey notes that 10% of hiring managers wouldn't hire a candidate who didn't include a cover letter.

Watch Now: 7 Ways Your Cover Letter Can Get You Hired

There are some quick and easy steps that you can take to write a cover letter that will impress the hiring manager. Take a look at these tips and see which ones will work best for you. Even a few small changes can make a big difference.

Types of Cover Letters

Before you start writing a cover letter, be sure that you’ve chosen the right type of letter . The style will be different depending on whether you’re writing a letter to send or upload with a resume, inquiring about job openings, or mentioning a referral.

There are three general types of cover letters. Choose a type of letter that matches your reason for writing.

• The  application letter  which responds to a known job opening ( see  cover letter samples )
• The  prospecting letter  which inquires about possible positions ( see  inquiry letter samples )
• The  networking letter  which requests information and assistance in your job search ( see  networking letter examples )

When you are applying for a job that has been posted by a company that's hiring, you will be using the "application letter" style.

Cover Letter Writing Guidelines

Here's an outline of the items that should be included in every cover letter. Before you get started, it can be helpful to review some  cover letter samples , just so you have a visual of how everything fits on the page.

These cover letter examples, both written and email, are designed for a variety of different types of job applications and employment inquiries. Do be sure to take the time to personalize your letter, so it's a strong endorsement of your ability to do the job for which you're applying.

Heading A cover letter should begin with both your and the employer's contact information (name, address, phone number, email), followed by the date. If this is an email rather than an actual letter, include your contact information at the end of the letter, after your signature. Your contact information should include:

First and Last Name Street Address (optional) City, State Zip (optional) Phone Email

Salutation Begin your  cover letter salutation  with "Dr./Mr./Ms. Last Name." If you are unsure if your contact is male or female, you can write out their full name. If you do not know the employer's name, simply write, "Dear Hiring Manager." This is better than the generic and formal, " To Whom It May Concern ."

Review information on  how to choose the right cover letter greeting  to select one that works for the job and company you're applying to.

Introduction Begin your introduction by stating what job you are applying for. Explain where you heard about the job, particularly if you heard about it from a contact associated with the company. Briefly mention how your skills and experience match the company and/or position; this will give the employer a preview of the rest of your letter. Your goal in the introduction is to get the reader's attention. To get started, see examples of engaging  opening sentences for cover letters .

A referral can put in a good word and help you get hired. It’s worth taking a few minutes to see if you know anyone who can refer you to the job. Check your LinkedIn network, your college alumni network, and your Facebook friends to identify anyone who works at the company who could refer you. If you find someone, here’s how to ask them for a referral .

Body of the Letter In a paragraph or two, explain why you are interested in the job and why you make an excellent candidate for the position. Mention  specific qualifications  listed  in the job posting , and explain how you meet those qualifications. Do not simply restate your resume, but provide specific examples that demonstrate your abilities.

Remember, actions speak louder than words, so don't just "tell" the reader that you are, for example, a great team player with strong communication skills and excellent attention to detail. Instead, use tangible examples from your work experience to "show" these traits in action. Here's more information on  what to include in the body section of a cover letter .

Closing In the closing section of your cover letter, restate how your skills make you a strong fit for the company and/or position. If you have room (remember, just like your resume, your cover letter should be no longer than one page—here's more information on  how long a cover letter should be )—you can also discuss why you would like to work at that specific company.

State that you would like the opportunity to interview or discuss employment opportunities. Explain what you will do to follow-up, and when you will do it. Thank the employer for his/her consideration.

Signature Use a  complimentary close , and then end your cover letter with your signature, handwritten, followed by your typed name. If this is an email, simply include your typed name, followed by your contact information, after the complimentary close.

How to Format Your Cover Letter

Cover Letter Length. Cover letters don’t need to be long. In fact, all a lengthy letter will do is make the reader’s eyes glaze over. A few paragraphs are plenty , and your letter should never be longer than a single page. If your letter is too long, don’t use a smaller font. Edit and cut words instead.

Cover Letter Font Options. Your cover letter should be  formatted like a professional business letter . The font should match the font you used on your resume, and should be simple and easy to read. Pick a font that’s easy to read. Times New Roman, Arial, Calibri, and other similar non-script, sans-serif fonts work well for body text.

Font Size. Size is important too—make your text too small, and the hiring manager may not want to make an effort to read it. Depending on the font, somewhere between 10- and 12-point font size is usually best for readability.

Page Margin Settings. Standard margins are 1" on the top, bottom, and left and right sides of the page. You can adjust them as necessary to make more room on the page.

Letter Spacing. Add a space between the header, salutation, each paragraph, the closing, and your signature. You can reduce the font and margin sizes to keep your document on a single page, but do be sure to leave enough white space for your letter to be easy to read.

Follow these  cover letter formatting guidelines  to ensure your letters match the professional standards expected by the hiring managers who review applications. Follow  these guidelines  if you are sending your cover letter by email.

It is very important that your cover letter be tailored to each position you are applying to. This means more than just changing the name of the company in the body of the letter.

Each cover letter you write should be customized to include:

• Which job you're applying for  (include the job title in your opening paragraph)
• How you learned about the job  (and a referral if you have one)
• Why you are qualified for the job  (be specific)
• What you have to offer the employer, and why you want to work at this specific company  (match your skills to the job description, and read up on the organization's mission, values, and goals to mention in your letter)
• Thank you for being considered for the job

Here's more on how to  personalize your cover letter .

One of the most important steps to writing a cover letter that stands out is showing the company that you’re a professional candidate who meets the job requirements. When you do so, you’ll make it easier for the hiring manager to decide that you’d be a candidate worth interviewing.

Match Your Cover Letter to Your Resume. Choose the same font for both your resume and cover letter, and your application will look polished and professional. Don’t mix and match fonts. It’s fine to have a different font for your page headers, but be consistent with the font you use in your cover letter and resume content.

Match Your Skills With the Job Qualifications. One of the most important ways to get your cover letter noticed is to make a clear match between the job requirements listed in the help wanted ad and your credentials. Don’t expect the employer to figure it out. If you do it for them, it will up your chances of getting an interview.

Highlight Your Most Relevant Skills. Don’t use your cover letter to rehash and repeat everything in your resume. This is an opportunity to focus on the specific skills and attributes you have that will benefit the employer. Focus your letter on the top few skills that best qualify you for the job.

What Not to Include in a Cover Letter

You want your cover letter to stand out for the right reasons. There are some things you shouldn’t include in your cover letter if you want to make a good impression. It's not helpful to include personal information or mention how you left your last job. Stay focused on the job at hand and your qualifications for it.

Finally, never include salary requirements unless the employer specifically requests that you do. Even then, be careful how you respond. You don’t want to knock yourself out of contention for the job because you’re asking for too much money. You also don’t want to get an offer for less than you’re worth.

Make Sure Your Cover Letter Is Perfect

Before you send your letter, you should review every detail carefully. Even a small typo could be enough to take your application out of consideration for the job.

Check for Typos and Grammatical Errors

Don't click send or upload your letter before you have taken the time to proofread it thoroughly. Read your letter out loud, and you may pick up some more mistakes. You can even try  reading it backward  to really focus your attention.

Include an Email Signature

When you email a cover letter, be sure to include a signature with your name, phone number, email address, and LinkedIn profile URL if you have one. That will make it easy for the recruiter to get in touch with you.

Email It to Yourself

There’s one more thing to do before you send your letter: Email a copy to yourself for a final check. Make sure the formatting is just as you want it—and proofread it one more time.

Cover Letter Samples

Printed or uploaded cover letter sample.

Liz Johnson 60 Main Street, Apt. 2C Centerville, NH 03071 203-555-4343 liz.johnson@email.com

January 7, 2022

Joseph Chang ABC Corp 100 Business Road, Ste 100 Centerville, NH 03071

Dear Mr. Chang,

I’m writing to express my enthusiastic interest in the role of senior tech support specialist at ABC Corp. I have 10 years of experience in tech support roles, including my current job at XYZ LLC, and I’d love to put my skills to work for ABC.

In addition, I have the following qualifications:

• Consistently excellent customer satisfaction, first call resolution, and quality scores
• Excellent communication skills, including the ability to resolve issues quickly and professionally over the phone, chat, or in-person
• The ability to translate complex technical terms into plain English
• A passion for technology and helping others

In the job listing on Indeed, you mentioned that you were specifically looking for someone who was willing to work evening shifts and be on call over the weekend. I worked evenings and weekends in my previous position as Lead Help Desk Technician at LMK Inc., and I enjoy the schedule. (Plus, that’s when the really interesting calls come in!)

I’d love to talk to you about the position and how my skills and experience can help make your team’s job easier. I’m available via cellphone at 203-555-4343 or email at liz.johnson@email.com.

Liz Johnson ( signature hard copy letter )

Liz Johnson

Email Cover Letter Sample

Subject: Project Coordinator Position

I am a project manager with experience managing complex projects across diverse settings. My project management skills are complemented by customer service experience and data analysis expertise, skills that I believe would make me an excellent fit for the Project Coordinator role at Cumbria Holdings.

Most recently, I was responsible for project management across all aspects of the business. This included the development of programming initiatives, analyzing and managing data, managing market research endeavors, conceptualizing and implementing marketing projects, amongst other activities. I relied on my strong communication, interpersonal, and organizational abilities to oversee numerous moving parts internally, while also managing internal and external relationships along with project budget and finances.

I was also responsible for customer service and client communication. As this was a fast-paced environment that required me to interact with numerous stakeholders and manage numerous projects simultaneously, I developed strong time-management skills. I am highly skilled in Excel and data analysis, especially as it relates to project reporting. I am now looking for a role where I can build on my project management skills.

Thank you so much for your consideration for this position! I look forward to hearing from you. Please do not hesitate to reach out with any questions at all.

Marlena Ortiz 555-123-4576 mortiz@mail.com

More Cover Letter Examples and Templates

Need more inspiration for your own cover letters? Review these cover letter examples and downloadable templates for many different types of jobs.

CareerOneStop. " How Do I Write a Cover Letter? "

CareerBuilder. " How to Create a Cover Letter That Gets Attention ."

CareerBuilder. " Employers Share Their Most Outrageous Resume Mistakes and Instant Deal Breakers ."

SHRM. " Employee Referrals Remain Top Source for Hires ."

Pressbook. " Formatting Font for Readability ."

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How to Write a Cover Letter That Will Get You a Job

I’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

1. First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

2. Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

3. You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

4. Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

5. If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

6. Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

7. Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

8. No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

9. Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

10. Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

Find even more career advice from Alison Green on her website,  Ask a Manager . Got a question for her? Email  [email protected] .

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How to Write a Cover Letter That Gets Noticed (with Example)

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A well-crafted cover letter can leave a first impression that gets you noticed well before an employer ever gets to your resume. Here's how to make the most of that important moment.

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Early in my career, cover letters and resumes involved a trip to the printer and at least one sleepless night of obsessing over punctuation. Only recently, when I attempted to hire someone myself, did I realize how much things have changed — or how much people seem to think things have changed.

Many emailed resumes came with a short note, if anything. More than one used smiley face emojis. And while they’re great for texting, using emojis in a cover letter comes across as unprofessional. 

Cover letters may be more often emailed rather than printed these days, but you still need to follow basic cover letter etiquette. Without it, you might find yourself struggling to get the job you want. 

What Is a Cover Letter and Is It Still Relevant?

“Should I include a cover letter in my application’ is the number question I get asked,” said career strategist Jasmine Escalera. “And my response back is filled with the facts. Almost half of applicants get rejected for not including this critical document.” 

A cover letter is a sales pitch for an internship or a job. It sells you to the company you want to hire you. Your resume provides proof of your claims. 

When writing your cover letter, you want to sell your excitement about working for the company and make them excited to meet you. 

Related: How to Make a Resume from Start to Finish   📝

10 Tips for Writing a Cover Letter That Employers Will Read

If you’re new to writing cover letters or need to brush up on your skills, here are ten tips from hiring managers, recruiters, and career coaches so you can get it right and land your dream job.

1. Know who (or what) might be reading your cover letter.

In the same way Google crawls the internet looking for keywords when you search for them, Applicant Tracking System Software, or ATS, looks for keywords in your resume or cover letter that match the job description. 

By using the same keywords the company uses, you improve your chances of your application passing on to a human reader.

That’s why Al Smith, aka “The Hired Guy,” suggests knowing your job title and paying attention to the keywords for that title, and making sure they appear throughout your resume and cover letter at least three times each. 

2. Start with an attention grabber. 

Be unique and avoid boring the reader. Try to be more creative than starting with “I am writing this cover letter to…” 

“Get personal. Your cover letter can be slightly more casual than your resume,” said Chelsey Opare-Addo of Not Your Mother’s Resume. “This is your chance to use personal pronouns, tell your story, and explain your passion.”

Keep it simple and get to the message quickly; taking too long to get to the point might make them skip over the rest of your application. Some options Chelsey suggests include starting with a compliment to the company, a statement of why you admire their mission, or recognition of their thought leadership in the industry. 

“The reader should know why you’re interested in working for that company,” she added. 

3. Write it as a problem solver for the company.

Read up on the company, or glean it from the job description, to see what kinds of challenges they’re facing. Then, use that information to customize your message in the cover letter. 

“Make sure to mention the company’s name, the challenges it’s currently facing, and how your unique blend of skills will help address them to make your introduction more personalized and attention-grabbing,” suggested Max Woolf of ResumeLab.

For example, if the company just started a new social media account on a particular platform, you can talk about your experience growing audiences with that platform.

Related: How to Stand Out at Work (in the Best Way Possible)

4. Use numbers, samples, and results to leave an impression.

Anyone can use adjectives to describe themselves. Instead, rely on facts. And rather than stating you’re a devoted or eager employee, show that you are. 

“When explaining yourself in the cover letter, use samples and several performance results,” said Noa Aziz, CEO of Zentern. 

Instead of saying you’re a great salesperson, Noa advises, use an example such as: 

“In my previous job at [Company], I was promoted within three months to project manager as a result of increasing sales by 20% and creating over 10 new partnerships.”

If you’re struggling with this part of your cover letter, ask a trusted coworker or friend to describe you or your accomplishments in your position. 

5. Keep it short and don’t repeat your resume. 

“The biggest mistake most candidates make is to make an excessively long cover letter,” said Yaniv Masjedi, CMO at Nextiva. 

You want to respect the hiring manager’s time by keeping your letter succinct and enjoyable. 

Describe the things that aren’t shown on the resume, such as challenges you faced, decisions you’ve made, or the results of your work. 

As Branka Vuleta, founder of legaljobsite.net puts it, “The cover letter should be short and exciting. It should show your enthusiasm and sincere appreciation of the company’s work. Writing a cover letter of up to 300 words is perfectly fine.”

If you’re struggling with keeping your cover letter short, have a friend look at, or consider hiring an editor who specializes in resumes and cover letters. You might even be able to use a service like Find My Profession.

6. Convey your passion for the role.

Employers want someone who really wants the job. 

“Make your cover letter stand out by showcasing your passion for the role with a personal story,” advises Samuel Johns from Resume Genius.

He says, for example, that someone applying to become a make-up artist might start their cover letter with a story such as: 

“Ever since I was a child, I’ve loved transforming my friends and family through the art of make-up. My proudest achievement was doing the make-up for my sister on her prom night — she was selected as prom queen that evening.”

It doesn’t have to be a story conveying a major accomplishment, but it should be one that demonstrates your proficiency and passion for the job. 

Related: 11 Skills Employers Looks for That Most People Never Think About

7. Use a professional email address.

Present yourself as professionally as possible. That includes using a good, professional email address. 

“Not ‘[email protected],’” said Deb Geller, author of Building Talent Pools: A Professional Development Model for Succession Planning, “and don’t use fancy paper or fonts.”

It may seem boring, but your resume needs to be easily copied and scanned, and you want to make that as easy on the hiring manager as possible. 

8. Make it specific to the job.

It’s tempting to write one cover letter and submit it with multiple applications, but the effort to personalize it will pay off. 

Find the company’s mission, vision, and values, and look for ways to work those into your cover letter. 

Jana Tulloch, Founder of Tulloch Consulting, said that her company looks for the effort potential candidates put into their cover letter. They look to see if it’s tailored to the job, uses keywords from the posting, and if it highlights how they match the requirements.

“It’s important for candidates to research not only the role they are applying for, but the company as well, and to speak to how their individual values and achievements align with the company’s values and goals,” Tulloch advises. 

Since your cover letter should answer the question, “Why should we pick you?” it needs to show that you are the best candidate for the position. This is hard to do if you use a canned or recycled cover letter.

Related: 10 Resume Mistakes to Avoid (and What to Do Instead)

9. Follow the instructions.

This is your first test: did you follow the instructions for the application? 

“Read them carefully,” said Jon Hill, CEO and Chairman of recruiting company The Energists. “This may sound glib, but, especially when you’re applying to a lot of different jobs, it can be easy to start glossing over the details in the applicant guidelines because they’re often quite similar.”

For each job, create a checklist from the paragraphs of information they give you, and check off each item as you include it. Remember to pay attention to the details they request and the format in which they request them. 

For instance, if they want you to provide your cover letter as a Word document, make sure you submit it as a Word document rather Pages or a Google document. 

10. Proofread it, and proofread it again.

Typos give the wrong impression. And thanks to spell check, grammar-checking software like Grammarly, and your grammar-savvy friends, you can create a typo-free cover letter. 

“If your letter is full of mistakes, you’re speaking volumes about your attention to detail,” said Timothy G. Wiedman, D.B.A., a retired Associate Professor of Management & Human Resources. He remembered that he once received a cover letter from an applicant who mentioned they graduated from a top tier “collage.” 

“I was not impressed,” he said.

To avoid gaffes like that, Wiedman advises having someone with solid writing skills proofread your cover letter. You can also have your cover letter read out loud by software. 

You might also consider learning the mail merge function in Word, which will help ensure the email address you’re using matches the correct manager’s names. 

Using all available resources will ensure you submit an error-free cover letter. 

Related: How to Write a Resignation Letter that Leaves a Good Impression

Sample Cover Letter Format

Matthew Warzel, President of MJW Careers, provided a template cover letter. You can use this exactly or as inspiration to create your own.

RE: [TITLE] Position

Salutation:

Dear [NAME OF HIRING MANAGER],

Opening Paragraph

Congratulations to you and the team at [NAME OF COMPANY] on [RECENT SUCCESS]. I can only imagine that given [NAME OF COMPANY]’s rate of growth, your sales team is in need of help to continue this expansion.

Body Paragraph

As I currently own and operate a powerhouse insurance office, I was able to secure142 sales in FY14 to earn #2 agency ranking for all of Houston and with only 4 of us. We had to keep our customers happy while continually pursuing new business at the same time. We grew sales to earn #1 ranking for dual/special need program sales by building high-performance teams and training agents on sales efficiencies, product benefits, and business development.

If you have a need for district sales management and a minute to chat, I’d love to learn more about [NAME OF COMPANY] and share a bit of my story with you.

Thank you for your valued time,

Writing a Good Cover Letter Can Set You Apart

Writing a good cover letter takes time. Each one is an investment, so you have to be smart about it. It’s better to take your time and apply to fewer jobs with a quality cover letter than blast your resume with a generic note to as many jobs as you can find. 

Every job application is a bet placed that you have what it takes to get the job. Show that you’re the best candidate by writing a stellar cover letter.

Related: Not Sure What to Bring to a Job Interview? Don’t Forget These 10 Things

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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People have a love-hate relationship with cover letters. Most hate writing them. When it comes to hiring managers, some love them and some loathe them. But if you want to make a good impression, you NEED a cover letter that stands out.

In my experience, cover letters get read about half the time when they are not required and 100% of the time when they are.

So it’s definitely important to spend time writing a cover letter that stands out and gets you noticed.

So in this article, I’m going to walk you through the 3 steps you need to write a cover letter that stands out.

How to Write a Cover Letter That Stands Out and Gets You Interviews

A stand-out cover letter contains 3 essential sections , designed to show the reader you’re ideally suited for the role.

Let’s start with the first section that you need in order to stand out:

Step 1: Verbalize the Pain

Use the cover letter to show the reader that you understand the company’s challenges, struggles, etc., and how you are the perfect candidate to solve these issues. In other words, show them that you understand the pain and can make it better.

Pain takes many shapes and forms, from seamless project execution in order to not disrupt business, to building or growing a team to capture market share, launching a new product or service to elevate the brand, to saving money by introducing process efficiencies and automation.

In order to do this, you’ll need to research the company and put yourself in their shoes. Read the job description and think about what they seem to need help with.

That leads us perfectly into the second step of how to write a stand-out cover letter…

Step 2: Examples that Show Pain Solving

Once you’ve effectively shown the reader you understand the challenge or the pain, the next step is to convince them that you are the person who can mitigate it.

If it says they need someone who can work in a fast-paced environment and handle a high workload, then they probably have too much work coming in and are stressed/overwhelmed. Show them that you can ease this burden.

If they say they need someone who can make a great impression on clients to help them grow their business, the best way to write a stand-out cover letter is talk about how you can do this – or better yet – how you’ve done this in the past for other employers.

This should NOT be accomplished by describing yourself with adjectives, but by sharing career highlights that quickly show how you’ve solved similar problems in past roles.

You need to give them real accomplishments, and the more detail, the better. Give facts, statistics, numbers, and results. This is really important when you get to the interview  too, so don’t forget this.

(If this is your first job search and you have no past accomplishments you can talk about, read this article on writing a cover letter with no experience ).

Step 3: Moving Past the Pain

Part 3 of a stand-out cover letter should recap your skills and how they can contribute to not just solving pain, but to moving forward to achieve a company’s higher mission, vision or goal.

You need to pull the two previous pieces of your argument together and make your conclusion.

Tell them how their company will improve by having you. What will happen when these problems are solved? Get them excited about a future with you as a part of the company… and show them you’re excited to do the work as well!

The “Secret Weapon” to End Your Stand-Out Cover Letter

After you’ve followed the 3 steps above, you have the main body of your cover letter, and you’ve written it in a way that will stand out to employers and get you interviewed.

But there’s one more thing you should do to stand out further…

You want to finish your cover letter by directly asking for the interview! This seems obvious, but more than 50% of job seekers don’t do this!

So give them your contact details and TELL them to contact you to set up a time to talk. Tell them you’re looking forward to sharing more detail and answering any questions they have about your background, and you’d like to schedule an interview with them to talk further.

This is the final essential piece for how to write a cover letter that will stand out.

Formatting Your Cover Letter Before Sending

So let’s walk through how to format your cover letter well for an electronic format like email:

#1 Contact Information

Unlike a printed cover letter where your contact details must appear at the top, on a digital version, this info should be located below your name in the form of an email signature. Make sure at the very least you include your full name, contact number, email, address, and a LinkedIn  URL.

#2 Screen v. Print Reads

Reading online is a whole different ballgame than print reading. In fact, it is much harder. This is in large part due to the fact that our eyes have a tough time digesting dense blocks of text (large paragraphs, long lists of bullets) on a screen.

To ensure smooth online reading of your electronic cover letter, aim for paragraphs that are two to three lines maximum.

Keep this in mind when you format your resume, too, if you expect it to be read in an online format.

A Stand-Out Cover Letter Can be the Difference Between an Interview and a Rejection

Not every hiring manager puts a lot of weight on cover letters, but some do! And when hiring managers require it, then there’s a high probability that they care a lot and use it to decide who to interview.

If you follow the steps above for how to write a cover letter that stands out to employers, you’ll get more interviews and find a job faster.

The following expert contributed to this post:

Virginia Franco is a multi-certified executive resume and LinkedIn writer and founder of Virginia Franco Resumes. She offers customized executive resume and LinkedIn profile writing services for the 21st century job seeker.

About the Author

Read more articles by Biron Clark

Continue Reading

How to Write a Graphic Designer Cover Letter (3 Examples)

How to write a paralegal cover letter (2 examples), how to write a medical assistant cover letter (3 examples), how to write a research assistant cover letter (3 examples), how to write a software engineer cover letter (3 examples), how to write a hr cover letter (4 examples), how to write a data analyst cover letter (3 examples), how to write a bartender cover letter (3 examples).

How to Write a Compelling Cover Letter that Gets You Noticed

In today's competitive job market, a well-crafted cover letter can make all the difference when it comes to getting noticed by potential employers. Your cover letter is your chance to showcase your skills, experiences, and enthusiasm for the position you're applying for.

Whether you're a recent graduate or an experienced professional looking for a career change , this guide will provide you with the essential tips and strategies to write a compelling cover letter that stands out from the rest.

Understanding the Purpose of a Cover Letter

Before we dive into the specifics of writing a cover letter, it's important to understand its purpose. A cover letter is a professional document that accompanies your resume and introduces you to the hiring manager.

The primary goals of a cover letter are:

To demonstrate your genuine interest in the position and the company.

To highlight your relevant skills, experiences, and achievements that make you a strong candidate.

To showcase your writing skills and attention to detail.

Researching the Company

One of the key elements of an effective cover letter is showing the employer that you've done your homework. Take the time to research the company you're applying to and gather information about their mission, values, and recent accomplishments.

Some ways to conduct company research include:

Visiting the company's website and reading their About Us page and blog posts.

Following the company on social media platforms to get a sense of their culture.

Reading news articles or press releases about the company.

By demonstrating your knowledge of the company, you'll show the hiring manager that you're genuinely interested in the position and not just applying to any job.

✨ Are you a job seeker in Chicago? Check out these curated jobs in your area!

Formatting and Structure

To ensure your cover letter is easy to read and visually appealing, follow these formatting tips:

Use a professional font such as Arial, Calibri, or Times New Roman in size 11 or 12.

Set margins to 1 inch on all sides.

Align your text to the left-hand side.

Use a formal and professional tone throughout the letter.

A standard cover letter usually consists of the following sections:

Include your full name, address, phone number, email address, and the date at the top of your cover letter. You can also include the recipient's contact information if you have it.

Address the cover letter to a specific person if possible. If you're unsure of the recipient's name, use a generic salutation such as 'Dear Hiring Manager'. Avoid using generic salutations like 'To Whom It May Concern' if possible.

Introduction

Start your cover letter with a strong opening paragraph that grabs the reader's attention. Mention the specific position you're applying for and briefly explain why you're interested in the role and the company. This is also a good place to mention any mutual connections or referrals.

The body of your cover letter should be 2-3 paragraphs long and should focus on highlighting your relevant skills, experiences, and achievements. Use specific examples to demonstrate how your qualifications align with the job requirements.

Make sure to tailor your cover letter to each job application by addressing the specific needs and qualifications mentioned in the job posting. This will show the employer that you've taken the time to customize your application and are genuinely interested in the position.

In the closing paragraph, reiterate your interest in the position and thank the hiring manager for considering your application. Also, mention that you look forward to the opportunity to discuss your qualifications further and provide your contact information.

End your cover letter with a professional closing such as 'Sincerely' or 'Best Regards', followed by your full name.

Tips for Writing an Effective Cover Letter

To make your cover letter stand out and increase your chances of getting noticed, consider the following tips:

A cover letter should be no more than one page long. Use short paragraphs and bullet points to make it easier to read.

Let your passion for the role shine through in your writing. Employers want to hire candidates who are genuinely excited about the opportunity.

If you have any employment gaps or are transitioning to a new career, use your cover letter to briefly explain the reasons and highlight the transferable skills you bring to the table.

Stay away from overused phrases and clichés. Instead, use specific examples to demonstrate your skills and achievements.

A single typo or grammatical error can hurt your chances of getting an interview. Take the time to proofread your cover letter carefully and ensure it's error-free.

Writing a compelling cover letter is an essential part of any job application. By following the tips and strategies outlined in this guide, you'll be able to create a cover letter that impresses hiring managers and helps you stand out from the competition.

💫 Join the Rise community and connect with hundreds of supportive peers, mentors and companies!

Remember, each cover letter should be tailored to the specific job you're applying for. Take the time to customize your letter and showcase how your skills and experiences make you the ideal candidate for the position.

Now go out there and start crafting your winning cover letter!

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How to Write a Cover Letter That Gets Noticed

Co-founder and CEO of Aha! — the world's #1 roadmap software

You are probably familiar with the “elevator pitch.” You know, the one-minute speech every seasoned salesperson has memorized to deliver at a moment’s notice. It may be a cliche, but like all cliches, it is rooted in some truth. And it could help you get hired.

Let me explain. The next time you craft a cover letter or intro email to a hiring manager or a CEO ask yourself, “What is my elevator pitch? What would I say if I had one minute to land the job ?”

You would not waste time talking about the weather. You would make the most of the opportunity, introducing yourself and sharing your top qualifications and accomplishments.

A short, well-crafted cover letter can be the difference between getting noticed or getting passed over for a job. You may think cover letters are no longer necessary. But I can tell you that they still matter. We receive thousands of emails every month from job seekers applying for open positions at Aha! — the best intro emails follow a simple framework and inspire us to learn more about the candidate.

The following describes the best cover letters that this CEO loves to read:

Simple to read: We are all busy people — both applicants and hiring managers. Make it easy to quickly scan your email. Use bullet points and keep paragraphs to a few sentences.

Researched: Share why you are interested in the position and drop in a few details to show that you did your homework. If you can personalize the email with the hiring manager’s name, all the better.

Relevant: Outline what qualifies you for the job. Mention your current position and the name of the company you work for. Briefly list relevant education or special training, especially if the employer is looking for candidates who have a particular degree or skill set.

Link to work: Be sure to link to your LinkedIn profile. Do you have an online portfolio with work samples as well? You will make the hiring manager’s job a whole lot easier by supplying the examples of your work that they need.

Resume attached: This is a big one. Choose the resume format that the company prefers. At Aha! we prefer PDFs — because we actually review each resume. (Remember that if we are not connected, I can not see your entire LinkedIn profile.)

Showing that you are considerate and researched how the company would like you to share your background is important.

We do our best to make it clear what we are looking for and that is why I have shared the cover letter format we prefer before. I suggest that it is a good overall format for any cover letter and that you should follow it when a company does not explain what they want. So, it is worth sharing again. (Let’s imagine I was writing this cover letter a few years ago.)

I have 8 years of experience in SaaS Marketing and would like to speak with the right person about your open Marketing role. I believe I am a good fit because I have:

• Led over 12 product launches for leading SaaS companies
• Worked for leading technology companies: Concentric Network and XO Communications
• Increased leads for the sales team at my current company by 50 percent in the last year
• Established social media marketing programs that generated over 5,000 followers

Please find my LinkedIn profile here: www.linkedin.com/in/bdehaaff/

I have also attached a PDF version of my resume.

I graduated from Northwestern with a master’s degree in Marketing and I have a B.A. in Philosophy from U.C. Berkeley. I currently run product marketing for Netli. I am looking to join a high-growth company like Aha!

Could we set up a 15-minute intro call?

Cover letters and intro emails are a prime opportunity to quickly share who you are and why you deserve a second look.

This is your chance to grab that prospective employer’s attention with an unforgettable elevator pitch. Your effort will not be wasted, especially when you land the interview at a company you are interested in working with.

What details do you include when sending an intro email?

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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Resumes & cover letters: How to write a cover letter that gets you noticed

A good cover letter is your key to landing an interview

The cover letter is often the first element of your job application that your prospective employer will read, often ahead of your CV. For that reason, it’s vital that you get it right – and that means knowing how to write a cover letter that will grab the recruiter’s attention for all the right reasons.

A poorly crafted letter that fails to clearly articulate why you are the ideal candidate for the role, or one containing bad grammar and spelling mistakes, will result in your application getting dispatched to the reject pile. But a good cover letter can work wonders in convincing an employer of your credentials and your professionalism, as well as providing insights into your personality and character.

With that in mind, here’s our step-by-step guide to writing the perfect cover letter to help get you over the line for that all-important face-to-face interview .

5 killer cover letter tips that work

First impressions last – so the opening paragraph needs to grab your potential employer’s attention and wow them with your suitability for the role. Make sure you address the letter directly to the person named on the job ad. If there’s no name, or you’re applying speculatively, use LinkedIn, Twitter or Facebook to research and find the name of the relevant person (preferably someone within HR or a director or manager within the department you’re applying to).

Demonstrate that you’ve researched the company and have some knowledge of their brand. Describe what attracts you to working for them specifically, convey enthusiasm for their industry and show passion for their work.

The next step in writing a cover letter is to summarise your main skills and experience, condensing the most compelling parts of your resume and highlighting your skills as they relate to the specific requirements of the job ad. If you can show that you possess the exact skills, experience and qualities they’re looking for, that will go a long way towards earmarking you as a top candidate. Most importantly, make clear exactly what YOU can offer THEM, and how you can contribute to their business success.

Outline any general skills you think are relevant to the role, such as communication and interpersonal skills, problem-solving abilities and organisational strengths. Use dynamic verbs such as ‘collaborated’, ‘motivated’, ‘managed’ and ‘analysed’ to help convey your points and add an air of professionalism.

It’s important to finish writing your cover letter by politely prompting the employer to take the next step and asking them to contact you to arrange an interview, before thanking them for their time. This shows your keenness to meet, while finishing on a positive note. If you’re sending a speculative application, let them know when you’ll be calling them to follow up, which demonstrates great initiative – and then make sure you do follow up.

To put these tips into action, take a look at our cover letter templates – and write a cover letter that will start opening those interview doors.