what is the importance of an application letter

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What is a cover letter and why are they important?

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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Writing a Winning Job Application Letter: Tips and Examples

A job application letter, also known as a cover letter, is a formal letter that accompanies your resume and introduces you to a potential employer. The purpose of a job application letter is to highlight your qualifications, experience, and skills that make you the perfect candidate for the job. It also helps employers understand your personality, work ethic, and how you plan to contribute to their organization.

Importance of Customization

One of the key factors that can make or break your job application letter is how well you customize it to the specific job you are applying for. Employers want to see that you have taken the time to research their company and understand what they are looking for in a candidate. Customizing your letter also shows that you are genuinely interested in the job and that you are willing to put in the extra effort to stand out from other applicants.

Brief Overview of Key Sections

While job application letters can vary slightly depending on the job and industry, they typically contain four key sections:

Introduction: This section should include a brief introduction, the job you are applying for, and how you found out about it.

Qualifications: In this section, you should discuss your qualifications and experience that make you a good fit for the job. Be sure to tailor this section to the specific job requirements to show that you have the skills they are looking for.

Skills: Here, you should highlight your relevant skills and how they apply to the job. Use examples from your past experiences to demonstrate your proficiency in each skill.

Closing: The closing paragraph should thank the employer for considering your application and provide contact information for them to reach you.

In this article, we will dive into each of these sections in more detail and provide tips and examples to help you write a winning job application letter.

Understand the Job Requirements

To write a winning job application letter, it is important to thoroughly understand the job requirements. This involves analyzing the job description and understanding the needs of the employer, as well as tailoring your letter to attract the specific employer.

A. Analyzing the Job Description

The job description provides you with valuable information about the position you are applying for. It outlines the required skills, qualifications, and responsibilities of the job. By analyzing the job description, you can determine if the role is a good fit for your experience and qualifications.

When analyzing the job description, it is important to pay attention to key phrases and requirements mentioned. These can give you insight into the priorities of the employer and allow you to tailor your application to meet those priorities.

B. Understanding the Needs of the Employer

To write a winning job application letter, it is also essential to understand the needs of the employer. This means researching the company and the industry to get a better understanding of the company culture, mission, and values. It also means understanding the desired outcome of the position and how you can address the employer’s needs.

One way to convey your understanding of the employer’s needs is to highlight relevant accomplishments in your application letter. By showing how you have successfully addressed similar challenges in the past, you can demonstrate your potential value to the employer.

C. Tailoring the Letter to Attract Specific Employer

Finally, to write a winning job application letter, it is important to tailor your letter to attract the specific employer. This means using language and examples that relate to the specific company and its values. It also means customizing your application letter to the specific job and its requirements.

To tailor your letter, take the time to research the company and its values. This can involve reviewing their website, social media, and other online resources. By addressing the specific needs and values of the employer, you can show that you are invested in the position and the company.

To write a winning job application letter, it is important to understand the job requirements, analyze the job description, understand the needs of the employer, and tailor the letter to attract the specific employer. By doing so, you can craft an application that stands out from the competition and showcases your value as a candidate.

Research the Company and Industry

Before writing your job application letter, it’s important to research the company and industry thoroughly to increase your chances of writing a winning letter. Here are three key areas to focus on:

A. Understanding the Mission, Vision, and Values of the Company

Make sure you take the time to research the company’s mission, vision, and values. This will help you understand the company’s goals and the qualities they look for in employees. You can find this information on the company’s website, social media pages or company annual report.

Incorporate the values and mission statement of the company into your job application letter. This highlights your alignment with the company culture, and how your beliefs and goals match that of the organization’s.

B. Identifying the Company’s Competition

Once you have an understanding of the company, you need to identify the company’s competition. Knowing who the competitors are can help you understand the industry as well as the company’s market share position.

List the company’s competitors in your job application letter and briefly explain how you see the company’s strengths overcoming the competitors’ weaknesses.

C. Industry Trends and How to Address Them

The final area to focus on when researching the company and industry is identifying current industry trends and how these trends may impact the company’s future. Use reputable sources to gather trends and predictions about the industry. This will also show the recruiter that you are not only familiar with their industry, but are engaging in informed discussion and contributing to innovative solutions.

Incorporate industry trends into your job application letter and showcase the ideas and innovations you bring, how leveraging them can enhance the company’s position and how you can contribute to any current and future challenges, for which the potential employer has yet to find a solution.

By researching and incorporating the above areas into your job application letter, you demonstrate a genuine interest in the organization and showcase clear understanding, innovative thought and how your expertise can improve the company’s performance.

Know Your Strengths and Skills

When writing a job application letter, it’s crucial to understand your unique selling proposition, relevant experience, and transferrable skills. This information will help you stand out from the other applicants and potentially land the job of your dreams.

A. Identifying Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from the other candidates. It could be a specific skill, experience or personality trait that aligns with the company’s values and job requirements. Start by analyzing the job description and researching the company culture to identify what makes you an ideal candidate for the role.

Once you have identified your USP, use it as the main selling point in your job application letter. Highlight your strengths and skills and explain how they align with the job requirements and the company’s values. This will show the hiring manager that you are not just another candidate, but someone who has something valuable to offer.

B. Highlighting Your Relevant Experience and Accomplishments

Your work experience and achievements are essential in demonstrating your abilities and suitability for the job. When crafting your job application letter, focus on highlighting your relevant experience and accomplishments. Use specific examples to demonstrate how you have contributed in previous roles and how those skills could be applied to the new role you are applying for.

Be sure to use metrics whenever possible as numbers are a great way to showcase your achievements. For example, if you were able to increase sales revenue by 20% in your previous role, mention it in your letter. This will give the hiring manager a clear understanding of your capabilities and how they align with the job requirements.

C. Understanding How to Leverage Transferrable Skills

Transferrable skills are those abilities that you have gained from your previous experiences that are not necessarily related to the job you are applying for. They can be valuable in demonstrating your adaptability and ability to learn quickly.

When discussing your transferrable skills in your job application letter, highlight how they could be applied to the new role you are applying for. For example, if you have strong communication skills, explain how you could use that to effectively collaborate with team members and clients.

By understanding and leveraging your unique selling proposition, relevant experience and accomplishments, and transferrable skills, you can write a job application letter that stands out from the crowd. Remember to tailor your letter to the job requirements and company culture to increase your chances of success.

Address Gaps in Your Resume or Experience

When applying for a job, it’s important to consider any gaps in your resume or experience that might be a red flag for hiring managers. Addressing these gaps upfront can demonstrate your accountability and willingness to take ownership of your shortcomings.

A. Taking ownership of failings

If you have gaps in your work history or experience, don’t try to hide or make excuses for them. Instead, take ownership of any failings and show that you’re actively working to improve yourself. This could involve taking courses, pursuing certifications, or volunteering in relevant areas to gain hands-on experience.

B. Finding a workaround for unfilled requirements

Sometimes a job posting requires specific qualifications or experience that you don’t have. In these cases, it’s important to find a workaround that demonstrates your ability to still meet the employer’s needs. This could involve highlighting related experience or transferable skills that could compensate for the missing requirement. Alternatively, it might involve offering to take on additional training or work with a mentor to acquire the missing knowledge.

C. Highlighting transferable skills to counter an irrelevant job background

When applying for a job in a new industry or field, it’s common to have a background that might not seem directly relevant. However, this doesn’t necessarily mean you’re unqualified for the role. By highlighting transferable skills, such as leadership, problem-solving, or communication, you can demonstrate your ability to adapt to new situations and learn quickly.

Addressing gaps in your resume or experience is an important aspect of writing a winning job application letter. By taking ownership of your failings, finding workarounds for unfilled requirements, and highlighting transferable skills, you can position yourself as a strong candidate and increase your chances of landing the job you want.

Crafting an Attention-grabbing Opening Paragraph

In the competitive job market, first impressions matter. The opening paragraph of your job application letter is your opportunity to make a positive and lasting impression on potential employers. In this section, we’ll explore the importance of crafting an attention-grabbing opening paragraph and provide tips and examples on how to do so.

A. Importance of First Impressions

Studies show that it takes less than 30 seconds for a recruiter or hiring manager to form an initial impression of a job candidate. This means that your opening paragraph is a critical component of your job application letter. Your goal is to capture the employer’s interest and convince them to continue reading.

B. Creative and Engaging Opening Lines

One effective way to capture the employer’s attention is by starting your letter with a creative and engaging opening line. This can be a quote, a personal story, a relevant statistic, or a bold statement. The key is to be authentic and genuine while still standing out from other applicants.

C. Strategies for Catching the Employer’s Attention

Beyond the opening line, there are several strategies you can use to further capture the employer’s attention. These include highlighting relevant skills and experience, demonstrating enthusiasm for the position and company, and connecting your qualifications to the job requirements.

By following these tips and examples, you can craft an attention-grabbing opening paragraph that sets you apart from the competition and piques the employer’s interest.

Highlighting Your Accomplishments

When it comes to writing a winning job application letter, highlighting your accomplishments is crucial. This allows potential employers to see the proven results that you can bring to their organization. Here are a few tips on how to effectively highlight your accomplishments:

A. Demonstrating Achievements in Previous Roles

One of the most effective ways to demonstrate your achievements is by highlighting your accomplishments in your previous roles. This shows that you have a track record of success and can bring that success to your next job. When highlighting your achievements, make sure to focus on results, not just responsibilities. Instead of stating that you managed a team, highlight the specific results that you achieved as a team leader.

For example, instead of saying, “Managed a team of 10 employees,” you could say, “Led a team of 10 employees to achieve a 25% increase in sales within the first quarter.” This shows the impact you had in your previous role and gives potential employers an idea of what you can achieve in their organization.

B. Using Data to Support Accomplishments

Using data to support your accomplishments is a powerful way to illustrate the impact you had in your previous roles. This could include data such as sales figures, customer satisfaction ratings, or employee retention rates. When using data, make sure to include specific numbers and percentages.

For example, instead of saying, “Improved customer satisfaction,” you could say, “Increased customer satisfaction ratings by 15% through implementing a new customer service training program.” This demonstrates the impact you had on the organization and the value you can bring to a potential employer.

C. Highlighting Relevant Certifications and Awards

Another way to highlight your accomplishments is by showcasing any relevant certifications or awards you have received. This shows that you have taken the time to invest in your professional development and have been recognized for your achievements.

When highlighting certifications and awards, make sure to explain why they are relevant to the job you are applying for. For example, if you are applying for a marketing position, highlighting your Google Analytics certification would be relevant as it demonstrates your analytics skills.

Highlighting your accomplishments is a crucial part of writing a winning job application letter. By demonstrating your achievements in previous roles, using data to support your accomplishments, and highlighting relevant certifications and awards, you can show potential employers the value you can bring to their organization.

Showcasing Your Writing Skills

When it comes to writing a winning job application letter, showcasing your exceptional writing skills is crucial to increase your chances of getting hired. Employers often look for applicants who have a way with words, can express themselves clearly, and can craft compelling content that leaves a lasting impression. Here are several ways to showcase your writing skills:

A. Highlighting experience in writing

One of the most effective ways to showcase your writing skills is to highlight your experience as a writer. This can include previous work experience in writing-related fields such as journalism, marketing, or content creation. If you have a writing degree, mention it. You can also share published articles or blog posts that you have written to demonstrate your skills in action. Highlighting relevant experience shows that you have the skills needed to excel in the role you are applying for.

B. Incorporating keywords

Incorporating keywords relevant to the job posting can also help showcase your writing skills. Employers often use applicant tracking systems (ATS) to scan resumes and cover letters for specific keywords related to the position. By including these keywords, you can increase your chances of getting past the initial screening process and showcase your understanding of industry-specific language.

C. Proper grammar, spelling, and tone

Finally, it’s essential to ensure that your writing exhibits proper grammar, spelling, and tone. Errors in these areas can undercut the impact of your application letter and send the wrong message to your potential employer. Take the time to proofread your cover letter and resume carefully, and have someone else review them too. Double-check for proper punctuation, spelling errors, and that your tone fits the professional context.

Showcasing your writing skills is critical when applying for jobs, particularly those that require excellent communication skills. Highlighting relevant experience, incorporating keywords, and ensuring proper grammar, spelling, and tone are strategies that can help set you apart from other applicants and make a lasting impression on potential employers.

Using Power Words and Phrases

When writing a job application letter, it is essential to use powerful words and phrases that can help you stand out from the crowd. Here are some tips to help you select the right words:

A. Selecting Strong Action Words

Action words can help demonstrate your skills and experience effectively. Use verbs that showcase your achievements and contributions to your previous roles. For instance, rather than saying you “assisted” your team, use words such as “led,” “managed,” or “initiated” to emphasize your role in driving projects and initiatives forward.

B. Avoiding Common Clichés and Buzzwords

Although buzzwords and clichés may seem tempting, they could potentially undermine the impact of your letter. Instead of using cookie-cutter phrases like “I am a team player,” try to use specific examples to illustrate your ability to work collaboratively. Also, avoid jargon that may not be familiar to the reader and opt for straightforward language that can be easily understood.

C. Crafting Impactful and Persuasive Sentences

To make your letter more impactful and persuasive, use language that emphasizes your strengths and accomplishments. Start sentences with action words and focus on the results you have achieved. Also, be specific and illustrate your points with concrete examples that demonstrate your value to the prospective employer.

When writing your job application letter, make sure to choose powerful words that demonstrate your expertise and experience effectively. Avoid using clichés and buzzwords and instead focus on crafting persuasive and impactful sentences that showcase your strengths and contributions. By following these principles, you can create a compelling letter that increases your chances of landing the job you want.

Formatting and Presentation of Your Job Application Letter

When it comes to writing a winning job application letter, the presentation and formatting of the letter are just as important as the content. Here are some tips to ensure your letter looks professional and polished:

A. Ensure consistency in formatting

Make sure your letter has a consistent format throughout. This means using the same font and font size for the entire letter. Also, ensure that the margins and spacing are consistent from beginning to end.

B. Proper use of fonts, margins, and spacing

Use a standard font like Times New Roman or Arial, in a legible size (such as 11pt or 12pt). Be sure to use proper spacing between paragraphs and section headers. It’s important to have enough white space to make the letter easy to read, but not so much that it takes up unnecessary space.

C. Guidelines on length of the letter

Longer letters can seem rambling and may deter the hiring manager from reading the whole thing. Focus on the most important points and make them clear and succinct. Remember, your goal is to make a strong case for yourself as a candidate, not overwhelm the reader with information.

By following these tips, you can ensure that your job application letter looks professional, polished, and focused on what matters most – your qualifications for the job.

Sample Job Application Letter

Writing a winning job application letter is important if you’re looking to impress the hiring manager and land your dream job. In this section of the article, we’ll walk through a sample job application letter, analyze its strong points, and provide strategies to improve it.

A. Walk Through a Sample Job Application Letter

Dear Hiring Manager,

I am writing to express my interest in the position of Marketing Manager at ABC Company, as advertised on [job board]. With over [number] years of experience in the marketing industry, I believe I have the skills and knowledge to succeed in this role and make a significant contribution to your team.

During my time at XYZ Company, I was responsible for developing and executing successful marketing campaigns that exceeded client expectations and resulted in increased ROI. My experience in digital marketing, social media management, and content creation have prepared me well for this role. I am highly adaptable, and I have a proven track record of implementing innovative strategies to achieve business objectives.

In addition, I am a strong communicator and collaborator, and I work well in cross-functional teams. I am confident that my skills and experience make me a strong candidate for the role of Marketing Manager at ABC Company.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Sincerely, [Your Name]

B. Analyzing the Strong Points in the Letter

The sample job application letter has several strong points:

• The candidate clearly expresses their interest in the position and summarizes their skills and experience in the marketing industry.
• The letter highlights the candidate’s successful track record in executing marketing campaigns and achieving business objectives.
• The candidate demonstrates their adaptability and ability to implement innovative strategies.
• The letter emphasizes the candidate’s communication and collaboration skills.

C. Strategies to Improve the Letter

To improve the sample job application letter, consider the following strategies:

• Start with a strong opening sentence that grabs the hiring manager’s attention, such as a personal anecdote or a statement about the company’s mission.
• Use specific examples of your achievements and accomplishments to demonstrate your value to the company.
• Customize your letter to the specific job and company by conducting research and referencing relevant company initiatives or values.
• Show enthusiasm and a willingness to learn by expressing interest in the company’s future projects or goals.

By implementing these strategies, you can enhance your job application letter and increase your chances of landing an interview with your dream company.

Writing a winning job application letter requires attention to detail, strong communication skills, and a clear understanding of the hiring company’s needs and values. By following these tips and analyzing examples such as the one above, you can take your job application letter to the next level and stand out from the competition.

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What Is The Purpose Of A Cover Letter In An Application

In This Guide:

What's the purpose of a cover letter?

How cover letters can help explain employment gaps

What are the basic parts of a cover letter, what to leave off your cover letter.

Quick Answer: A cover letter is an extension of your resume. It provides a more personalized introduction to show the company why you're the best candidate for the job, and gives you the opportunity to explain any employment gaps. A cover letter should include your personal information, relevant qualifications, values and goals, and a call to action. Make it personal, engaging, and professional.

Everyone says you don’t get a second chance to make a good first impression. And all of those unnamed people are completely right. First impressions are essential, especially when you’re looking for a job.

So you made a great resume, with a unique template, one that covers all the important past experiences and how you’re the best employee that would grace us with its presence on this planet.

But how can you make this even better?

This is when cover letters step in.

Even if you’re not required to write one when you apply for a certain position, it can only help.

In this article, we will show you all the benefits of sending a cover letter, the basic outline that you can follow, some common mistakes, and many other cover letter tips.

Let’s dive in.

What's the purpose of a cover letter?

Upload & check your resume.

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Cover letters are an extension to your CV or resume that will dive even deeper into your professional and personal qualifications, showing the company why you are the best candidate for the job.

It’s something that a lot of candidates skip when they apply for a certain position, so if you have a cover letter, you are already a couple of steps ahead of the competition!

These letters are a great way to properly introduce yourself in a more personalized way by addressing the points they care about the most.

Take it as something that would add a personal touch to all the facts and data you’ve already included in your resume, enticing them to read further and really get to know you.

It will show that you have put the time into researching the job you’re applying for. You know what they need and you will give it to them.

Before you start writing, take a look at some effective cover letters  so that you can see how the candidates tailored the content to fit the company and how they expressed themselves.

Employment gaps can easily turn off an employer and give a bad impression of your consistency and work ethics. And the bad thing is, there is no space on the resume where you can explain them.

This happens most often when you use the chronological type of resume. If you’re still wondering which type of resume will suit your needs best, take a look at our resume guide .

So, if you’ve decided to use the reverse chronological resume , all your gaps will shine bright like the sun, and there is no space left where you can clarify the circumstances that surround them.

Cover letters give you the freedom to do just that. Use it to tackle any controversial topics head-on and don’t leave anything to the imagination of your potential employer.

Don’t try to hide those gaps or other pieces of information such as only working in a company for 2 months. The best tactic is to be upfront about everything so you can win their trust even before the interview.

Of course, you can always find employers that would be hesitant to hire someone with long employment gaps, regardless of the explanation. However, those are companies you don’t want to have anything in common with.

And remember, the goal of a cover letter is to get you an interview. Don’t over-explain yourself, 1 or 2 sentences per gap would be enough. If the recruiters need more information, they can just ask you during the interview.

Then you will have the chance to go in-depth and make the best impression since you can look at their reactions, analyze their behavior, and see how they react to certain pieces of information.

Introduction

It’s best you start with an opening section that includes your personal information such as full name, address, email, phone number, etc. You can also insert a link to your professional profile, for example, LinkedIn.

Pay special attention to the email. It needs to look professional. No matter how long you’ve used your high-school email, “ [email protected] ” will not impress your future employers, unless you’re applying for a band.

Next is the greeting. Usually, the job offer includes the name of the hiring manager and if it doesn’t, take your time to research them. It will make a great impression if they see you made the effort to learn the contact names.

Still, it needs to be respectful. Say the name of the hiring manager is Josh. Don’t start with “Hey Josh” or “What’s up Josh?”. A simple “Dear Josh” would be great. Or, if you have a full name, use it – “Dear Mr.Smith”.

Representation of your qualifications

Now that you’ve finished with the presentations, it’s time to start advertising yourself.

Start with how you found out about the position and the things that motivated you to apply for it. Briefly explain how your qualifications and skills are related to the job, making sure you’re using the ones they specified in the ad.

If they are looking for someone who can manage multiple projects at a time, include it. See what they need the most in their candidates and if it’s something you’re confident in, don’t forget to put it in.

This part needs to be very engaging, it will determine whether they will continue reading or stop in the middle, throwing your resume and letter away for good.

Be specific about your achievements and responsibilities. “I was proofreading documents” is not as nearly as effective as “I was the main proofreader for all the legal documentation for the Accounting department”.

Be confident when you talk about what you’ve done but be careful not to appear cocky and arrogant. Simply highlight your accomplishments and let them speak for you, instead of saying how great and unique you are.

Values and Goals

The next section should include arguments about why you’re such a unique fit for the company, how they can benefit from someone with your personality, and how enthusiastic you are about applying for this position.

Take some time to explain about your hobbies, about you as a person. Show that you’re not a mindless robot, but a unique human being with their own passions and desires.

Share with them your dreams and what you expect to accomplish both as an employee of their company and in life in general.

If you’ve spent time volunteering, this is the perfect place to mention it and what it gave to you as a person and a professional.

End your cover letter with call to action

Now that you’ve listed all your amazing achievements, experience in the field, and personal qualifications, it’s time to finish off and entice the recruiting manager to contact you for an interview.

Remind them about the resume you’ve attached along with the cover letter and let them know the best way to contact you.

Thank them for the time they spent on your application and how you’ll be waiting in anticipation for the reply.

The recruiters shouldn’t doubt how much you want this job so make sure to remind them again. A simple “Eagerly waiting for your positive reply”, should do you just right.

Still not sure what to include? Take a look at some  cover letter examples  that have secured impressive job positions in no time!

Just as there are important things that would attract your future employers, there are some phrases that are a definite turn-off and should be avoided.

Let’s go through the main ones.

“Thank you for reading my resume.”

You can’t assume they’ve already read your resume. Chances are they haven’t and the cover letter is the first thing they go through.

“I will be an excellent fit for your position.”

Let your achievements and qualifications speak for you. And by saying “I will be”, you already assume they hired you, which is quite arrogant.

Instead, rephrase it to – “I believe I can be a great asset to your team/department/company.”

 “Dear sir, or madman”

Since cover letters include more written content than resumes, any punctuation and grammar errors will be easily noticed.

An inconsistent and incorrect writing style will make a really bad impression and everything else you’ve put as accomplishments and experience will be of no importance.

Proofread a few times. We recommend that you use an online tool like Grammarly or Enhancv’s Content Analyzer .

Be careful when you choose the font, make sure it’s professional. A cover letter entirely written in Comic Sans will throw off any sane, intellectual human being on this planet.

Cover letters are an extremely useful addition to your resume. They bring character and soul to the factual CV or work resume.

Most companies look for people that would add value to their business and a cover letter should be used to show them just that.

How you can give them exactly what they need and much more.

Still, cover letters can be quite difficult to pull off. Do your research, both for the company itself and for all the things a cover letter should include, as well as the recommended writing style, and much more.

Don’t use the same cover letter template for each company. Make it personal, show them you care.

For your convenience, we have gathered our years of expertise in a number of useful articles that will help you with your  cover letter .

• Cover Letter Guides

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What is The Importance of a Cover Letter for a Job Application

In job hunting, submitting resume after resume to recruiters is the normal thing to do. Sometimes, you'll find a job opening asking you to send a cover letter and resume. Like resumes, cover letters aren't general statements on paper that you hand over to recruiters.

To land the job, you must write a cover letter in a way that fits the description. Every job is different, so having a cover letter that perfectly sums up the position can make your application seem more intended. In short, you'll need to tailor your cover letter just like you would your resume for the best results possible

Why Should You Have a Cover Letter for a Job Application?

Every job out there is a perfect fit for someone. Any good job deserves to have a tailored cover letter. While this type of cover letter does show your intentions and hopes for the role, it also gives recruiters an idea of how committed you are to getting the position.

Although this isn't an exhaustive list of why having a cover letter is important, you can find some reasons below.

It's what a good job deserves

If you're serious about landing a job, you'll want to put your best foot forward. Writing a personalized cover letter about why you best qualify for the role can leave a lasting impression on your employer. If you feel like the job isn't worth making a personalized cover letter, then is it a job you should apply to?

It helps you stand out from other applicants

While a resume is an itemized list of your career journey, a cover letter displays your unique character to recruiters. You can use your cover letter to engage employers and build connections with them, even if you're yet to be called for an interview.

It acts as a supplement to your resume

Resumes are documents that summarize your career in short bullet points. Cover letters are pieces of persuasive writing that tell your story. Both talk about the same scope, otherwise known as your career, but they have different writing styles and approaches.

It shows your motivation to get the job

For many people, motivation is key to getting what you want . Companies are always looking for employees who are eager to work. These workers are generally happier and produce a better quality of work. Motivation can also indicate that you're willing to do anything to get the job.

It helps impress potential employers

Cover letters can also help you market yourself to your employers. Writing down your motives and what drives you enough to try out for the position can impress employers. Making a good impression on your employers makes all the difference between a job offer and rejection.

It showcases your hard and transferable skills

Because your cover letter aims to tell a story, you can highlight the skills you've acquired. Soft skills, like leadership, teamwork, and time management, can be applied to almost any job. Even in cases where you might not be the perfect fit for the role, having a relevant and trusty set of technical and social skills can help you adjust to the position.

It tells your story

Your cover letter gives recruiters a better knowledge of your nature, skills, and background. It's also here where you write how you stand out and include your growth outlook. In many ways, it's both a sales pitch and the equal of turning your resume into a story.

Cover Your Bases with a Good Cover Letter

Cover letters are a great way for employers to get to know you before an interview. They help market your skills and talents in a quick read-through way. Understanding why it's important to include it in your application can give you the edge to secure a job.

With your resume and cover letter, it's time to head out and find your dream job. Having over 50,000 job openings, Career.com can help you find your next job opportunity!

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Select a career advice topic, other articles about resumes, cover letters, thank yous.

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Cover Letter for a Resume

What is a Cover Letter for a Resume? Everything You Need to Know

Published on July 31st, 2024

When you're applying for a job, one of the most important pieces of your application is the cover letter. But what is a cover letter for a resume? In simple terms, it's a personalized letter that accompanies your resume, offering a deeper insight into your qualifications, personality, and enthusiasm for the role. Understanding what a cover letter for a resume entails and how to craft an effective one can significantly boost your chances of landing the job.

What is a Cover Letter for a Resume?

A cover letter is a one-page document that introduces you to the hiring manager and provides a snapshot of your professional background. Unlike your resume, which lists your qualifications and experience in a structured format, a cover letter allows you to communicate your motivation for applying and explain how your skills align with the job requirements. 

So, what is a cover letter for a resume? It’s your opportunity to create a connection with the employer and make a memorable first impression.

Need help crafting your cover letter? Use our   Professional Cover Letter Generator to create tailored, professional cover letters in minutes.

Why is a Cover Letter Important?

You might wonder, “Why should I bother with a cover letter when my resume already lists my qualifications?” The answer lies in the personal touch that a cover letter offers. A resume can showcase your skills and experiences, but it’s the cover letter that gives you the chance to express your enthusiasm for the role and the company. A well-crafted cover letter can set you apart from other candidates by highlighting your personality, explaining gaps in your employment, or elaborating on your most relevant experiences.

Components of an Effective Cover Letter

Now that we’ve answered "What is a cover letter for a resume?" let's dive into the key components that make it effective:

• Header : Include your contact information and the date, followed by the employer’s contact details.
• Introduction : Start with a strong opening that grabs the reader’s attention. Mention the position you’re applying for and where you found the job listing.
• Body : This is where you make your case. Discuss your relevant skills, experiences, and why you’re a perfect fit for the role. Make sure to align your qualifications with the job description.
• Closing : Conclude with a call to action, such as expressing your desire for an interview and providing your contact information.

Not sure where to start? Check out our extensive collection of   Cover Letter Examples to find the perfect template that matches your job application.

Tips for Writing a Compelling Cover Letter

Crafting a compelling cover letter isn’t just about what you say, but how you say it. Here are some tips to help you write a standout cover letter:

• Be Concise : Keep your cover letter to one page and avoid rambling. Focus on the most relevant information.
• Customize for Each Job : Tailor your cover letter for each application. Mention the company name and specific role to show you’ve done your research.
• Show Enthusiasm : Let your passion for the role and the company shine through. Employers want to hire someone who genuinely wants the job.
• Use Action Verbs : Use strong, action-oriented language to describe your achievements and skills.
• Proofread : Typos and grammatical errors can make a bad impression. Always proofread your cover letter before sending it.

Common Mistakes to Avoid

Even the most well-intentioned cover letters can fall flat if you make certain mistakes. Here’s what to avoid:

• Being Too Generic : A generic cover letter can come across as lazy or indifferent. Avoid using the same cover letter for multiple applications without customization.
• Rehashing Your Resume : Don’t simply repeat what’s on your resume. Use the cover letter to provide additional insights and context.
• Overloading with Information : Stick to relevant experiences and qualifications. Overloading your cover letter with too much information can overwhelm the reader.
• Using Clichés : Phrases like “hard worker” or “team player” are overused and vague. Be specific about your skills and how they relate to the job.

In conclusion, understanding what a cover letter for a resume is and how to write one effectively is crucial in today’s competitive job market. A cover letter complements your resume by offering a glimpse into your personality and your enthusiasm for the role. By carefully crafting each section of your cover letter and avoiding common pitfalls, you can create a compelling narrative that captures the employer’s attention and sets you on the path to securing an interview.

While a strong cover letter is essential, an outstanding resume is just as important. Consider using our AI Resume Builder to craft a professional, tailored resume that stands out to employers. Combined with a well-written cover letter, you’ll be well on your way to landing your dream job.

Frequently Asked Questions - What is a Cover Letter for a Resume

Do you really need a cover letter for a resume.

Yes, a cover letter is still considered a crucial part of the job application process. While some employers may not require one, a cover letter allows you to personalize your application, highlight your most relevant experiences, and demonstrate your enthusiasm for the role. It can give you an edge over other candidates who choose not to include one.

Is a cover letter important in a CV?

Yes, a cover letter is important when submitting a CV. It provides context to the information presented in your CV, allowing you to explain how your experience and skills align with the job you're applying for. A well-crafted cover letter can also address any gaps in your employment history or specific qualifications, making your application stronger.

What is more important, a resume or cover letter?

Both the resume and cover letter are important, but they serve different purposes. Your resume provides a structured overview of your work experience, skills, and qualifications, while the cover letter offers a narrative that connects your background to the specific job. In most cases, the resume will be the primary focus, but a strong cover letter can complement it by adding depth and personality to your application.

Are cover letters still necessary in 2024?

Yes, cover letters are still necessary in 2024. Despite the rise of digital applications and automated hiring processes, a cover letter remains a valuable tool for differentiating yourself from other candidates. It allows you to showcase your communication skills, explain your motivations, and make a strong case for why you’re the best fit for the role.

Soujanya Varada

As a technical content writer and social media strategist, Soujanya develops and manages strategies at HireQuotient. With strong technical background and years of experience in content management, she looks for opportunities to flourish in the digital space. Soujanya is also a dance fanatic and believes in spreading light!

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5 Benefits of Cover Letters

Published: Jan 30, 2018

Including a cover letter is a great way to express your interest in a company and stand out against other candidates.

Many candidates choose not to include cover letters, so putting in a little extra work can really go the extra mile for you in the long run.

Of course, the overall idea is to make sure you are writing a proper cover letter: it should be specific to the position you're applying for, centered on what you'd bring to the table, and not focused on what you'd want out of the company in terms of salary, progression or other demands.

The five points below will explain the benefits of a cover letter and review how writing one can set you apart from the competition.

1) Recruiters will see who put the work in

Just the fact that not everyone includes cover letters with their resume is reason enough to write one. It's an extra touch that will help you stand out as a candidate. If you can personalize it with the name of your contact or a specific person with hiring power within the company, that will display additional effort and initiative as well. Take the time, because others won't.

2)  Your resume is factual, your cover letter is personal

Use a cover letter to shed light on the details of your resume. A cover letter gives you the opportunity to tell your professional story in a way that's more personal. For example, you could address a large gap in employment or change in career path. Bring your resume to life by referencing it in a personal letter to your professional contact within a company.

3)  Demonstrate your interest

Putting in the additional work of writing a cover letter shows that you value the time of the individual receiving your resume enough to reciprocate by taking the time and effort to write them directly. You're willing to put action behind entrance into their company. This is the perfect place to express why you want to work for them. Tell the company why you'd be a good fit for the position. Tell them why you want the position.

4)  Show you've done your research

Use company-specific examples of what made you look to them as an employer, what sparked your interest in them, or any company initiatives that align with your values. Immediately, this approach sets you apart from mass LinkedIn applications, or individuals who have just clicked a button to apply with no care for the company deeper than the position at hand. Employers value loyalty, and this tactic will help set you apart as a candidate that wants a career, rather than to use the position as the next stop in your job hop.

5)  Give them a taste of who you are

Depending on your writing style or skill level, you can get really creative with how you let your personality show through a cover letter. But no matter how skilled you are, it's important to keep your cover letter concise so that the content is impactful. Make sure to sound professional—you can even use borrowed language from the company itself—but ultimately the voice of the cover letter should be your own.

These five benefits will help you as a candidate by providing leverage that an application or resume alone wouldn't allow. While your resume provides an overview of your skills and experience, the cover letter is your opportunity to express your personality through paper. Give yourself a leg up on competition by supplying your potential employer with a chance to learn more about you.

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Most employers will require a cover or covering letter as part of your application. It is typically sent alongside your CV.

Your cover letter should complement and build on the content in your CV, rather than simply repeating the same content in more detail.

This page provides all the information you'll need to build a strong cover letter ready for your next application.

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Format of a cover letter

Your cover letter is an opportunity to expand on your experiences and skills beyond what you can include in a CV, as well as conveying your personal motivations and suitability for working in the role you're applying for.

Length and style

The letter is usually short, not exceeding one A4 page, although this can be two pages if applying for some academic jobs. It is typically expected that cover letters will be written in a business-style format, however some employers will specify an alternative format such as a supporting statement or similar.  Make sure you have checked all requirements before getting started.

The tone of writing

Your tone should be professional, clear and a true reflection of you. Make sure you check your grammar and spelling, and ask a colleague or careers adviser to provide you with feedback before you apply. It's important to be concise, otherwise you risk losing the employer's attention.

Which fonts to use

It's widely advised to use a clear font such as Calibri, with a font size of 11 or 12. You should use the same font for both your CV and your cover letter, to make sure your application looks professional and consistent.

Being clear

It's important to be clear about your motivations and suitability for the role, and avoid being vague or using clichés.

Your skills and abilities are unique to you, so your cover letter needs to reflect this. Consider your cover letter to be the equivalent of an 'elevator pitch' where you have a short amount of time to explain why they should hire you.

Matching your values

You should use your cover letter to demonstrate how your personal motivations and career values align with the role and the employer, and be specific about the reasons you are a good match.

If there's something in particular about the employer values or activities that you resonate with, make it clear in your application. This will demonstrate to the employer that you have taken the time to understand the role, and that you haven't just sent the same application to multiple companies.

Sending your cover letter

When you've finished your CV and cover letter, you are usually required to send your application by email. Ensure that you have saved each file as a PDF document so that the formatting won't change when the employer opens the files.

The job advert should provide an email address to submit your application to. You should address your email to that person, write a very concise email stating that you have attached your CV and cover letter for consideration for the advertised job vacancy.

If the job advert provides a job reference number, include this in the email so that the employer can easily locate your application. If this has not been provided, use the title of the role instead.

What to include in your cover letter

The purpose of a cover letter is to briefly introduce yourself and express your motivation and suitability for the role in three or four short paragraphs. It is therefore important to make sure you carefully consider the information you include in each paragraph striking the right balance between being concise and being thorough.

Consider the guidance in this section to help you decide what to write about in each paragraph.

The start of the letter

Your details.

At the start of the letter, include your personal contact details and include the date, in the same way you might start a business letter. If you have the employer's name and contact details, you should address them at the beginning of the letter.

Addressing the letter

If you have not been provided with the name of the contact information or if the application is speculative, you can use LinkedIn or the company's website to find a suitable addressee. This could be the head of the department you are applying to, or the head of human resources.

If you have the job reference number, it can be good practice to include this at the beginning of the letter so that it reaches the right person within the organisation more quickly.

The opening paragraph

Begin the letter with a polite introduction to yourself and the purpose of the letter. You should be clear about the role you are making an application for, and if appropriate, let them know where you found the role advertised, for example, on their website or a job vacancy listing website.

The suitability paragraph

This paragraph is where you should describe the reasons why you are a suitable candidate for the job.

Try not to duplicate the information you've included in your CV but expand on the key skills, experiences or activities in more detail.

It's important to make sure that you choose examples which align with the requirements of the role, to demonstrate that you have a relevant skillset, even if these examples are not from your most recent experience.

It is within this paragraph that you demonstrate to the employer the ways in which you would be an asset to their team rather than explaining what attracts you to the role.

The company or organisation paragraph

You should use this paragraph to explain what attracts you to the company or organisation that you are applying to. It's important that you take the time to research the company or organisation and understand their core values, their main competitors, their most recent projects, their position in the market, and so on.

Be specific about your reasons

You should be so specific that the application would not make sense if it was sent to a similar company, otherwise they might assume that you have been vague due to a lack of research.

If you're not sure where to find information about them, start by looking through their website, as well as exploring their social media presence and checking if they've been in the news.

Find out more about researching a company or organisation .

The concluding paragraph

In this paragraph you will need to concisely summarise the above information and emphasise your suitability to the role and the employer.

Complete the letter by thanking the employer for considering your application, and mentioning that you look forward from hearing back from them. Avoid clichés, and keep this section concise.

Cover letters for academic jobs

Much of the advice for cover letters is the same regardless of the role you're applying for, but there are a few differences if you're applying for an academic job rather than a role outside academia.

Academic cover letters are usually allowed to be longer than for those outside academia. You should always check the application requirements on the job advert in case they've set their own requirements, but it is standard to require two sides of A4 for academic jobs.

Shifting the focus

For academic job applications, it's usually more important to focus on what you have to offer the institution you're applying to, rather than what you would like to gain from working there.

You should still describe what draws you to the institution or department, but there should be a greater emphasis on your skillset and what makes you an ideal candidate.

Being specific

When applying to academic jobs, you can be more specific about your research skills than when you're applying to jobs outside academia.

If there's a particular methodology or skillset that is required for the role and you have experience with this, make sure to provide detail so that the employer can see that you are a suitable candidate.

Teaching and research

You should try to mirror the job description in terms of the ratio of teaching to research. For example, if the job description seems to be 50:50 teaching and research, you should aim to have half of your cover letter focusing on teaching and half on research.

If the role is heavily focused on research or on research, make sure that the majority of your cover letter mirrors this.

The teaching and research statements

Additionally, you will usually be required to submit teaching and research statements as part of your application to an academic job. Read through our advice on teaching and research statements  under the section: specific application advice for academic jobs.

Cover letters for jobs outside academia

Most advice on this page applies to both academic and non-academic jobs, but there are a few specific things to keep in mind if you're making an application outside of academia.

Transferable skills

When writing about your skills it's important to focus on transferable skills rather than going into too much detail about your methodology, or using jargon which is specific to your research area.

Unless your role has been advertised to require those specific research techniques, the employer will be more interested in how your skills can be translated to match their requirements.

Making sure you value your experience

It's important to remember that your postgraduate research degree is a job, and you will have gained experience throughout your research which will be highly valuable to an employer.

Make sure you don't downplay your experience and your abilities by viewing it only as a course.

The employer

For jobs outside academia, the process of researching your employer and explaining why you're interested in working for them is more important than it would be for academic jobs.

The employer will want to make sure you understand how their organisation operates within the industry they're in, and what challenges they have faced and the achievements they have made.

Find out more about researching the employer and sector thoroughly.

Covering letters for roles outside the UK with FREE access to GoinGlobal

If you are considering or are in the process of applying to a job abroad, the format of the covering letter could be different to the above advice. GoinGlobal is an international careers information resource providing advice on applying for jobs including covering letters in 42 countries.

UoN students and graduates can access GoinGlobal free of charge by logging into MyCareer

Go to GoinGlobal for advice on applying for jobs abroad

Frequently asked questions

Cover letters can be difficult to write, so it can be tempting to use AI to help out. However, your cover letter should be a true reflection of you as a professional, and the information included should be specific to you.

Additionally, many employers now use AI checkers to filter through applications. It is therefore not advised to rely on AI for your cover letter.

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The new Individual Assistance updates only apply to disasters declared on or after March 22, 2024. Read about the updates.

Understanding Your FEMA Determination Letter and How to Appeal

SIOUX FALLS – If you applied for assistance from FEMA, you will receive a letter from FEMA in the mail or via email. The letter will explain your application status and how to respond. It is important to read the letter carefully because it will include the amount of any assistance FEMA may provide and information on the appropriate use of disaster assistance funds.

You may need to submit additional information or supporting documentation for FEMA to continue to process an application for financial assistance.  Examples of missing documentation may include:

• Proof of insurance coverage
• Settlement of insurance claims or denial letter from insurance provider
• Proof of identity
• Proof of occupancy
• Proof of ownership
• Proof that the damaged property was your primary residence at the time of the disaster

If you have questions about your letter, or disagree with the initial decision, visit a Disaster Recovery Center or call the FEMA helpline at 800-621-3362 to find out what information FEMA needs.

How to Appeal

The letter from FEMA will provide information on the types of documents or information that FEMA needs. It will also include an optional appeal form that you can use. If you disagree with the determination, you have the right to appeal. Your appeal must be submitted within 60 days of the date of your decision letter.

You can submit your appeal and supporting documentation in the following ways:

• Online at DisasterAssistance.gov , where you can create an account and upload documents.
• In-person at a Disaster Recovery Center .
• FEMA Individuals & Households Program
• National Processing Service Center
• P. O. Box 10055, Hyattsville, MD 20782-8055
• (800) 827-8112
• Attention: FEMA - Individuals & Households Program