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Wedding Planner Business Plan Template

Written by Dave Lavinsky

start a wedding planning business

Wedding Planning Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their wedding planning companies.

If you’re unfamiliar with creating a wedding planning business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a wedding planning business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your wedding planning business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a wedding planning business or grow your existing wedding planning company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your wedding planning business to improve your chances of success. Your wedding planning business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Wedding Planning Businesses

With regard to funding, the main sources of funding for a wedding planning business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for wedding planning companies.

Finish Your Business Plan Today!

How to write a business plan for a wedding planning business.

If you want to start a wedding planning business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your wedding planning business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of wedding planning business you are running and the status. For example, are you a startup, do you have a wedding planning business that you would like to grow, or are you operating a chain of wedding planning businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the wedding planning industry.
  • Discuss the type of wedding planning business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of wedding planning business you are operating.

For example, you might specialize in one of the following types of wedding planning businesses:

  • Traditional wedding planning : Wedding planners in this type of business utilize a wide array of skills to plan and execute the wedding rehearsal, the wedding ceremony, the reception, and the after-party. In many cases, the wedding planners will also plan and oversee the bridal shower, the bachelorette party, and the bachelor party, as well.
  • Wedding ceremony planning: Wedding planners are often contracted to plan exclusive or small wedding ceremonies without receptions that follow. In this type of wedding planning business, the details of the ceremony and the rehearsal prior to it are the components that require artful design and a composed execution. Wedding planners will often oversee the entire wedding party before the wedding ceremony and direct the flow of the wedding itself, as well.
  • Extreme wedding planning: With the growing popularity of unique and over-the-top weddings, extreme wedding planners are called upon to create detailed plans and highly-complex preparations for successful weddings and receptions. A bride who wants to get married in a hot air balloon, a groom who desires to get married on a professional football field, or a couple who desire to get married during an opera onstage all require the highest level of attention for a wedding planning business.
  • Destination wedding planning: Wedding planners who specialize in destination weddings have become significantly more popular in recent years. Part travel agent and part wedding planner, the skills required in this type of wedding planning business are extensive. Wedding planners will often accompany the wedding party to the destination, as well as take care of all the details.
  • Luxury wedding planning: Wedding planners are often called upon to demonstrate the highest level of luxury for a wedding and reception. This may mean a weekend wedding with guests at multiple events: pre-wedding cocktail parties, pre-wedding golf games, rehearsal dinners, wedding ceremonies, receptions and morning-after buffets are all part of the top-shelf luxuries offered by wedding planners in this type of wedding planning business.
  • Budget-saving wedding planning: In addition to brides who want the most exclusive and expensive weddings, there are those who are more practical and resourceful in their wedding plans. Wedding planners in this type of business offer reasonable rates, artful compositions, sustainable features and memorable receptions without breaking the bank for their clients.

In addition to explaining the type of wedding planning business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of clients served, the number of destination weddings with highly-positive outcomes, reaching X number of clients served, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the wedding planning industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the wedding planning industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your wedding planning business plan:

  • How big is the wedding planning industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your wedding planning business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your wedding planning business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, bridal couples, families of bridal couples, and friends of bridal couples.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of wedding planning business you operate. Clearly, the mother-of-the-bride would respond to different marketing promotions than young friends of the couple, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other wedding planning businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes church wedding hosts, personal friends of the bride or groom, retail department stores that offer wedding attire.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But, you should be able to find out key things about them such as

  • What types of weddings are their specialty?
  • Which wedding locations and settings do they frequent?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide optional amenities for the reception?
  • Will you offer wedding-related products that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a wedding planning business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of wedding planning company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide 3-4 pre-wedding planning sessions with your client, will you offer a full traditional wedding and reception package, or will you offer to arrange child care for babies and children during the reception?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your wedding planning company. Document where your company is situated and mention how the site will impact your success. For example, is your wedding planning business located in a busy retail shopping district, is it attached to a major event center, or is it near an exceptional wedding venue? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your wedding planning marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your wedding planning business, including answering calls, planning and providing wedding planner services, billing clients and maintaining records, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth wedding, or when you hope to reach $X in revenue. It could also be when you expect to expand your wedding planning business to a new city.

Management Team

To demonstrate your wedding planning business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing wedding planning businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a wedding planning business or successfully running an event planning business.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you meet with prospective clients three times each day, and/or offer a few, small wedding planner services as a gift to the bride? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your wedding planning business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a wedding planning business:

  • Cost of furnishings, decor items and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of contracted clients on a 6-month planning calendar.

Writing a business plan for your wedding planning business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the wedding planning industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful wedding planning business.

Wedding Planning Business Plan FAQs

What is the easiest way to complete my wedding planning business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your wedding planning business plan.

How Do You Start a Wedding Planning Business?

Starting a Wedding Planning business is easy with these 14 steps:

  • Choose the Name for Your Wedding Planning Business
  • Create Your Wedding Planning Business Plan
  • Choose the Legal Structure for Your Wedding Planning Business
  • Secure Startup Funding for Your Wedding Planning Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Wedding Planning Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Wedding Planning Business
  • Buy or Lease the Right Wedding Planning Business Equipment
  • Develop Your Wedding Planning Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Wedding Planning Business
  • Open for Business

Learn more about how to start your own wedding planning business .

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan advisors can give you a winning business plan.

Other Helpful Business Plan Articles & Templates

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Wedding Planning Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Entertainment Industry » Event Planning

Are you about starting a wedding planning company? If YES, here is a complete sample wedding planning business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a wedding planning company .

We also took it further by analyzing and drafting a sample wedding planning service marketing plan template backed up by actionable guerrilla marketing ideas for wedding planning companies. So let’s proceed to the business planning section.

Wedding planning is a business that anyone with the necessary soft skills (i.e. organizing skills) can venture into. Wedding planning requires that you take off the burden of planning a wedding off the shoulders of your clients. Therefore, you would need an eye for details in addition to the eye you have got.

Confused? Do not be, that was on a lighter note. Now, the truth is that you would need to be extremely detailed. You do not want to come across your clients as one who leaves some kills important details out. If you do not possess this skill now, you may consider building it up.

Starting a wedding planning company is not too expensive except for the money required to rent and furnish an office space. The key to a successful wedding event is to ensure that all that is listed in your wedding event planning checklists is ticked.

As a matter of fact, if you undergo wedding cum event planning training, you are going to be taught how to draft event planning checklists for various events and key components that must be listed in your checklists.

One good thing about wedding planning is that most often than not, weddings are done during weekends and if you are lucky not to be working during weekends, you can successfully test run a wedding planning business. The truth is that, most of the basic skills needed to effectively run a wedding planning business are some of the soft skills you are likely going to acquire in your workplace.

If you are truly convinced that starting a wedding planning company is the right business for you to do, then you need to write your own business plan. Below is a sample wedding planning company business plan template that will help you successfully write yours with little or no stress;

A Sample Wedding Planning Business Plan Template

1. industry overview.

Wedding planners organize and design marriage ceremonies and receptions. A wedding planner ensures that they work with the stipulated budget of their clients and ensure that they deliver a successful wedding event as agreed. In some cases, it is the responsibility of the wedding planner to draw – up a budget for the client once they get a brief of the nature of the wedding event to be hosted.

A close study of happenings in the Wedding Planners industry in the united states shows that the industry has experienced remarkable growth and this is due to stronger economic conditions. It is normal that with increase in disposable incomes, there will be encouragement for more couples to marry, and to spend more on wedding planning or services related to their weddings.

So also, increased internet usage has made wedding planners more accessible to clients, decreasing the industry’s marketing costs and boosting profit margins.

These trends will offset the impact on the industry of changing social norms that have led couples to postpone marriage longer. No doubt, as the economy continues to strengthen, the growth in the wedding planners industry is expected to accelerate.

The Wedding Planners Industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Italy, Holland, Nigeria, Switzerland, Australia and Canada et al.

Statistics has it that in the United States of America alone, there are about 39,643 registered and licensed wedding planning company scattered all across the United States responsible for employing about 41,714 and the industry rakes in a whooping sum of $1 billion annually.

The industry is projected to grow at -1.9 percent annual growth within 2011 and 2016. It is important to state that there is no establishment in this industry that has a lion market share.

A recent report published by IBISWORLD shows that the Wedding Planners industry is highly fragmented and largely distributed proportionally with population in the United States. The report stated that in 2015, the Southeast held the most industry establishments of any region, at 29.7 percent of the total. New England and the Rocky Mountains are expected to hold the least, at 4.4 percent each.

The Southeast region is expected to have 29.7 percent of industry establishments. This region also includes the state with the most establishments, Florida, which has an estimated 13.7 percent of industry establishments. The report further stated that States like Florida are population destination wedding locations.

Locations such as Disney World are very popular for weddings, which is why the number of establishment outpaces the proportion of population located in the region.

Lastly, one thing is certain about starting a wedding planner company, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always individuals (bachelors and spinsters) who would want to hire your services when they are about getting married. Just ensure that the business is properly located and you have the right business network.

2. Executive Summary

Cloe Davenport Wedding Planners®, LLC is a standard and licensed professional wedding planning company that will be based in Panama City – Florida. We have been able to secure a standard and well – positioned office facility in a business district in the heart of the city.

Cloe Davenport Wedding Planners®, LLC will handle all aspect of wedding planning such as wedding coordination, wedding shower / Bachelor’s eve, manage client’s time constraints, manage client’s budget, day-of-coordination services, conceptualization and design, full coordination services, and month of direction et al.

We are aware that to run a standard wedding planner company can be demanding which is why we are well trained, licensed and equipped to perform excellently well.

Cloe Davenport Wedding Planners®, LLC is a client-focused and result driven wedding planner company that provides broad-based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.  We will offer a standard wedding planner services to all to our clients at local, state, national, and international level.

We will ensure that we work hard to meet and surpass our clients’ expectations whenever they contract their wedding planning to us.

Our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the Wedding Planners industry cum event planning industry.

Cloe Davenport Wedding Planners®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the professional wedding planners’ line of business in the whole of Panama City – Florida, and also to be amongst the top 20 professional wedding planner companies in the United States of America within the first 10 years of launching the business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our market research and feasibility studies and we are enthusiastic and confident that Panama City – Florida is the right place to launch our wedding planner company before spreading to other parts of The United States.

Cloe Davenport Wedding Planners®, LLC is a private registered business that is owned by Mrs. Cloe Davenport and her immediate family members.

Mrs. Cloe Davenport has well over 10 years of experience working at various capacities within the wedding planners cum Event Planners industry in the United States of America.  She will work with a team of other core professionals to help build Cloe Davenport Wedding Planners®, LLC to become a top brand in the Event Planners industry.

3. Our Products and Services

Cloe Davenport Wedding Planners®, LLC is going to offer varieties of services within the scope of the Wedding Planners industry in the United States of America. Our intention of starting our wedding planner company is to favorably compete with leading players in the Wedding Planners industry both in the United States of America and in the world at large.

We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offerings are listed below;

  • Wedding coordination
  • Wedding shower / Bachelor’s eve
  • Manage client’s time constraints
  • Manage client’s budget
  • Day-of-coordination services
  • Conceptualization and design
  • Full coordination services
  • Month of direction
  • Wedding planning consulting and advisory services

4. Our Mission and Vision Statement

  • Our vision is to build a professional wedding planner company brand that will become one of the preferred choices for about to wed couples in the whole of Panama City – Florida and every other city where our services will be advertised. Our vision reflects our values: integrity, service, excellence and teamwork.
  • Our mission is to provide professional and trusted wedding planners services that assist our clients in achieving their personal goals as it relates to their wedding event. We are going to position the business to become one of the leading brands in the wedding planner line of business in the whole of Panama City – Florida, and also to be amongst the top 20 professional wedding planner companies in the United States of America within the first 10 years of launching the business.

Our Business Structure

Normally we would have settled for two or three full – time staff members, but as part of our plan to build a standard professional wedding planner company in Panama City – Florida, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our organization.

The picture of the kind of professional wedding planner company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Panama City – Florida.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer / Principal Partner

Wedding / Event Planning Consultant

Admin and HR Manager

  • Business Developer / Marketing and Sales Executive
  • Customer Care Executives

5. Job Roles and Responsibilities

Chief Executive Officer / Principal Partner:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Organizes wedding and other events from start to finish
  • Responsible for interviewing and hiring vendors, selecting and ordering materials, negotiating rates, coordinating the sequence of wedding events, following up with guests and vendors and producing full-scale events.
  • Plans, designs and produces wedding events while managing all project delivery elements within time limits
  • Liaises with clients to identify their needs and to ensure customer satisfaction
  • Conduct market research, gather information and negotiate contracts prior to closing any deals
  • Provides feedback and periodic reports to stakeholders
  • Propose ideas to improve provided services and wedding event quality
  • Organizes facilities and manages all wedding event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc.
  • Ensures compliance with insurance, legal, health and safety obligations
  • Specify staff requirements and coordinate their activities
  • Cooperate with marketing and PR to promote and publicize wedding event as requested by our client
  • Proactively handle any arising issues and troubleshoot any emerging problems on the wedding event day
  • Conducts pre- and post – wedding event evaluations and report on outcomes
  • Research market, identify wedding event opportunities and generate interes
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Marketing Executive / Business Developers

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, marker surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • create reports from the information concerning the financial transactions recorded by the bookkeeper
  • Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the organization

Client Service Executive

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned by the line manager

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

Cloe Davenport Wedding Planners®, LLC hired the services of a seasoned business consultant with bias in start – ups in the United States to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the Wedding Planners industry.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Cloe Davenport Wedding Planners®, LLC.

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in the industry, a team with excellent qualifications and experience in the Wedding Planners industry.

Aside from the synergy that exist in our carefully selected team members and our strong online presence, Cloe Davenport Wedding Planners®, LLC is well positioned in a city with the right demography and we know we will attract loads of corporate and individual clients from the first day we open our doors for business.

As a new professional wedding planner company in Panama City – Florida, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated Wedding Planners industry; that is perhaps our major weakness.

So also, we may not have the required money to give the business the kind of publicity that we would love to give the business.

  • Opportunities:

The opportunities available in the Wedding Planners industry is massive considering the number of wedding and other events that takes places on a daily basis in the United States. As a standard and licensed professional wedding planner company, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a professional wedding planner company operating in the United States of America are unfavorable government policies , the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.


  • Market Trends

The Wedding Planners industry is in a continuous state of evolution and as such, ground breaking strategies and ideas that are once highly successful are no longer as productive as they were in time past. Close observation of the trend in the industry reveals that the past few years have seen the rise and proliferation of social media and new tech tools.

The trend also extends to increased attention paid to engagement and new market segments, adopting eco-friendly measures and sustainability when planning wedding events, and of course increases in demands from wedding event sponsors.

Although operators in the Wedding Planners industry are increasingly investing in computers and software to engage members and market their organizations online, the industry remains highly labor intensive. The research further states that wedding planner companies rely much more heavily on labor than technology to conduct their operations.

As a matter of fact, social media has now become one of the most important tools wedding event planners leverage on to disseminate information about their wedding events, interact with attendees, solicit feedback, and create year-round engagement with their target audience.

Furthermore, new software apps and emerging technology have made it easier for wedding planners to gather all the needed data and information that will help them plan and project for the future.

In recent time, mobile event apps are becoming more popular; wedding cum event planner can now successfully market their services via social media platforms / online platforms. In the United States for example, there several vendors providing mobile apps with more wedding cum event planners patronizing the apps.

Over and above, increased internet usage has made wedding planners more accessible to clients, decreasing the industry’s marketing costs and boosting profit margins.

These trends will offset the impact on the industry of changing social norms that have led couples to postpone marriage longer. No doubt, as the economy continues to strengthen, the growth in the Wedding Planners industry is expected to accelerate.

8. Our Target Market

Even though Cloe Davenport Wedding Planners®, LLC will initially serve clients within the location where our business is, but that does not in any way stop us from growing to be able to compete with the leading professional wedding planner companies in the United States.

As a standard and licensed professional wedding planner company, Cloe Davenport Wedding Planners®, LLC offers a wide range of services as it relates to wedding planning hence we are well trained and equipped to services a wide range of clientele base.

Our target market cuts across people of different class and people from all walks of life, local and international clients as well.

We are coming into the industry with a business concept that will enable us work with the highly – placed people (celebrities and public figures et al) and at the same with the lowly placed people. Below is a list of the people that we have specifically design our products and services for;

  • About to wed couples
  • Religious organizations
  • Celebrities and public figures who are still singles and are getting set to wed

Our competitive advantage

No doubt, the Wedding Planners industry is indeed a very prolific and highly competitive industry. Clients will only hire your services if they know that you can successfully help them organize their wedding events and take away the stress from them.

We are quite aware that to be highly competitive in the Wedding Planners industry means that you should be able to deliver consistent quality service, your clients should be fell less stress or no stress at all and you should be able to meet the expectations of your clients at all times.

Cloe Davenport Wedding Planners®, LLC might be a new professional wedding planner company in the Wedding Planners industry, but the management team and the owner of the business are considered gurus in the industry, professional who have what it takes to grow a business from scratch to become a top brand within the shortest time possible.

They are people who are core professionals; licensed and highly qualified, people that can successfully help their clients organize successful wedding events. These are part of what will count as a competitive advantage for us. Aside from our robust experience and expertise of our team of experts, we have a very strong online presence that will enable us attract clients from any part of the world

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups wedding planner companies in the United States) in the industry.

It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives. We will also engage freelance marketing agents on a commission level to help us market our services.


  • Sources of Income

Cloe Davenport Wedding Planners®, LLC is established with the aim of maximizing profits in the Wedding Planners industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Cloe Davenport Wedding Planners®, LLC will generate income by offering the following services to individual clients and for corporate organizations;

10. Sales Forecast

One thing is certain, there would always be about to wed couples who would always need the services for professional wedding planners and also there would always be parties and events in the United States of America and as such the services of professional wedding planners cum event planners companies will always be needed.

We are well positioned to take on the available market in Panama City – Florida and of course throughout out the United States of America and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Panama City to other cities in Florida and other states in the U.S.

We have been able to critically examine the professional wedding planner market space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Panama City – Florida.

Below are the sales projections for Cloe Davenport Wedding Planners®, LLC, it is based on the location of our business and the wide range of wedding planning services that we will be offering;

  • First Fiscal Year-: $150,000
  • Second Fiscal Year-: $350,000
  • Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales strategy

We are mindful of the fact that there are stiffer competitions amongst professional wedding planner companies in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the Wedding Planners industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard professional wedding planner business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our professional wedding planner company to become one of the top 20 professional wedding planner companies in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Panama City – Florida, but also in other cities in the United States of America.

Cloe Davenport Wedding Planners®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to corporate organizations, religious organizations, households and key stake holders in Panama City and other cities in Florida.
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver quality wedding planning services to them
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients
  • Join local chambers of commerce and industries with the aim of networking and marketing our services

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Wedding Planners industry by storm which is why we have made provisions for effective publicity and advertisement of our company. Below are the platforms we intend to leverage on to promote and advertise Cloe Davenport Wedding Planners®, LLC;

  • Place adverts on both print (community based newspapers and events related magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Panama City – Florida
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations and religious organizations by calling them up and informing them of Cloe Davenport Wedding Planners®, LLC and the services we offer
  • List our professional wedding planning firm in local directories / yellow pages
  • Advertise our professional wedding planning company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Just like in consulting business, hourly billing for wedding planning / event management / training services is also a long – time tradition in the industry. However, for some types of professional wedding planning services flat fees make more sense because they allow clients to better predict the overall service charges.

As a result of this, Cloe Davenport Wedding Planners®, LLC will charge our clients both flat fee and hourly billing as long as it favors both parties.

At Cloe Davenport Wedding Planners®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to our clients from time to time especially when they recommend clients to us.

We are aware that there are some clients that would need regular access to professional wedding planning consultancy and advisory services and assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

The payment policy adopted by Cloe Davenport Wedding Planners®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Cloe Davenport Wedding Planners®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment via Point of Sales Machines (POS Machines)
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our professional wedding planning services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our professional wedding planning services.

13. Startup Expenditure (Budget)

Starting a professional wedding planner business can be cost effective; this is so because on the average, you are not expected to acquire expensive machines and equipment.

Basically, what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount to purchase the required software applications, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications.

However, this is what it would cost us to start our own standard and world class professional wedding planner company in the United States of America;

  • Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
  • Acquiring an office space that will accommodate the number of employees we intend employing for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
  • The budget for liability insurance, permits and license will cost – $3,500
  • Business incorporating fees in the United States of America will cost – $750.
  • The cost for accounting software, event planning apps, CRM software and Payroll Software – $3,000
  • Other start-up expenses including stationery – $1000
  • Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
  • Launching an official website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
  • Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set – up a medium scale but standard professional wedding planner company in the United States of America. Please note that the salary for the payment of staff members for the first 3 months is included.

Generating Funds / Startup Capital for Cloe Davenport Wedding Planners®, LLC

Cloe Davenport Wedding Planners®, LLC is a partnership business that will be owned by Mrs. Cloe Davenport and her immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 ( Personal savings $35,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Cloe Davenport Wedding Planners®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our professional wedding planning services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Cloe Davenport Wedding Planners®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Leasing a standard office facility in a good location plus reconstruction: In progress
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the school: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating awareness for the business in Smethport – Pennsylvania: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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Here is a free business plan sample for a wedding planning services.

wedding planner profitability

If the allure of orchestrating the perfect wedding day makes your heart flutter, but you're uncertain about how to turn that passion into a profession, you've landed in the perfect spot.

In the passages that follow, we will guide you through a comprehensive sample business plan tailored for a wedding planning business.

As you might already be aware, a meticulously developed business plan is a cornerstone of success for any aspiring entrepreneur, as it outlines your vision, objectives, and strategies for your enterprise.

To craft a winning plan with clarity and precision, feel free to utilize our wedding planner business plan template. Our specialists are also on standby to provide a complimentary review and refinement of your plan.

business plan wedding coordinator

How to draft a great business plan for your wedding planning services?

A good business plan for a wedding planning business must be tailored to the unique challenges and opportunities of the event planning industry.

To start, it's crucial to provide a comprehensive overview of the wedding planning market. This includes up-to-date statistics and an analysis of emerging trends, as illustrated in our wedding planner business plan template .

Your business plan should articulate your vision clearly, define your target clientele (such as luxury, budget-conscious, or destination weddings), and establish your brand's unique value proposition (personalized service, exclusive venues, etc.).

Market analysis is key. You need to understand the competitive landscape, what other wedding planners are offering, and what gaps you can fill. This section should also cover the demographics and psychographics of your target market.

For a wedding planner, services are your products. Describe the range of services you'll offer, from full-service planning to day-of coordination, and how these services cater to the needs and desires of your clients.

The operational plan is vital. It should outline your business structure, the roles of your team members, your approach to vendor partnerships, and the logistics of how you will plan and execute weddings.

Quality of service is paramount in wedding planning. Your plan should detail your approach to ensuring a high standard of customer satisfaction, including communication strategies and contingency planning for unexpected events.

Marketing and sales strategies must be addressed. How will you attract couples and encourage referrals? Consider your promotional tactics, networking, and reputation management.

Embracing digital strategies is also crucial, such as maintaining a well-designed website, engaging on social media, and leveraging online reviews and testimonials.

The financial section is a cornerstone of your plan. It should include startup costs, pricing strategies, sales projections, operational expenses, and the break-even analysis.

In wedding planning, margins can vary greatly depending on the type of service offered, so a thorough understanding of your financials is essential. For assistance, refer to our financial forecast for wedding planners .

Compared to other business plans, a wedding planner's plan must pay special attention to client relationship management, the customization of services, and the ability to handle high-stress situations.

A well-crafted business plan will not only help you clarify your business strategy but also attract investors or secure loans.

Lenders and investors are looking for detailed market research, realistic financial projections, and a clear plan for client acquisition and event execution.

By presenting a comprehensive and convincing business plan, you show your dedication to the success of your wedding planning business.

To achieve these goals efficiently, you can start with our wedding planner business plan template .

business plan wedding planning services

A free example of business plan for a wedding planning services

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a wedding planner .

Here, we will follow the same structure as in our business plan template.

business plan wedding planning services

Market Opportunity

Market data and figures.

The wedding industry is a significant and resilient market that continues to flourish.

Recent studies have valued the global wedding market at over 300 billion dollars, with expectations for steady growth as couples continue to invest in their special day. In the United States alone, there are over 2 million weddings annually, contributing to a substantial market with a wide array of services and products.

These statistics underscore the wedding industry's robust nature and its substantial contribution to the economy.

The wedding planning landscape is constantly evolving, with new trends and preferences emerging each year.

Personalization is at the forefront, with couples seeking unique and tailored experiences that reflect their personalities and love stories. There is a growing trend towards destination weddings, where couples and their guests travel to picturesque locations to celebrate the occasion.

Sustainability is becoming increasingly important, with eco-friendly weddings that minimize environmental impact gaining popularity. This includes the use of locally-sourced materials, digital invitations, and conscious choices in catering and decor.

Technology plays a significant role, with virtual reality tours of venues, live streaming services for guests who cannot attend, and the use of wedding planning apps and online platforms to organize and manage the event.

Moreover, inclusivity is a key trend, with wedding planners offering services that cater to diverse cultures, traditions, and orientations, ensuring that every couple's needs are met.

These trends highlight the dynamic nature of the wedding industry and the importance of staying current to meet the evolving desires of couples.

Success Factors

Several critical factors contribute to the success of a wedding planning business.

First and foremost, attention to detail is paramount. A wedding planner who can meticulously organize and execute every aspect of the event will build a reputation for reliability and excellence.

Creativity and the ability to design memorable and distinctive weddings are also vital. Planners who can offer innovative ideas and themes will stand out in a crowded market.

Networking with vendors and venues is crucial, as strong relationships can lead to better service and pricing for clients.

Exceptional interpersonal skills are necessary to understand and meet the expectations of couples, ensuring a stress-free planning process and a successful wedding day.

Lastly, adaptability is essential, as wedding planners must be able to navigate the unexpected and manage any challenges that arise with poise and professionalism.

By focusing on these success factors, a wedding planner can establish a thriving business that resonates with couples looking to celebrate their union in a special and personalized way.

The Project

Project presentation.

Our wedding planning business is designed to cater to couples looking for a stress-free and memorable wedding experience. Situated in a region known for its picturesque venues and vibrant wedding industry, our service will offer comprehensive wedding planning, from venue selection and theme development to vendor coordination and day-of execution. We will specialize in creating bespoke weddings that reflect each couple's unique style and personality, ensuring their special day is as flawless and distinctive as their love story.

We will focus on meticulous attention to detail, creative design, and seamless execution to deliver a wedding that not only meets but exceeds our clients' expectations.

As wedding planning professionals, we aim to become the go-to experts for couples who desire a personalized, elegant, and well-organized wedding celebration.

Value Proposition

The value proposition of our wedding planning business is centered on delivering a personalized and hassle-free wedding experience. We understand that each couple is unique, and we are dedicated to creating a celebration that is tailored to their individual vision and desires.

Our commitment to excellence, combined with our extensive network of high-quality vendors and our expertise in event management, ensures that every aspect of the wedding is handled with care and professionalism.

We strive to make the wedding planning process enjoyable and exciting for our clients, allowing them to savor every moment of their engagement without the stress of managing the myriad details of their big day.

Our wedding planning service is committed to transforming our clients' dreams into reality, making their wedding day an unforgettable and joyous occasion.

Project Owner

The project owner is a seasoned wedding planner with a passion for creating magical and memorable wedding experiences. With a background in event management and a keen eye for detail, she has the expertise to bring any wedding vision to life.

Her experience in the wedding industry has equipped her with the knowledge and skills to navigate the complexities of wedding planning, from the initial consultation to the final send-off.

Driven by a love for romance and a desire to deliver perfection, she is dedicated to providing exceptional service and creating bespoke weddings that reflect the personal style and essence of each couple.

Her dedication to her craft and her commitment to her clients' happiness make her the ideal leader for this wedding planning venture, with the goal of making every couple's wedding day as beautiful and unique as their love story.

The Market Study

Market segments.

The market segments for our wedding planning business are diverse and multifaceted.

Firstly, we cater to engaged couples looking for a comprehensive, stress-free wedding planning experience. This includes those who have demanding careers and lack the time to plan their wedding.

Secondly, we serve destination wedding clients who require local expertise and resources to plan their wedding from afar.

Additionally, we target clients who desire unique or themed weddings that require specialized planning and creative execution.

Lastly, we also appeal to clients who are seeking luxury wedding experiences, where attention to detail and exclusivity are paramount.

SWOT Analysis

A SWOT analysis of our wedding planning business highlights several factors.

Strengths include a strong network of vendors and venues, extensive experience in event planning, and a reputation for delivering personalized and memorable weddings.

Weaknesses might involve the high-stress nature of the job, which can lead to burnout, and the seasonal fluctuations in wedding bookings.

Opportunities can be found in the growing trend of personalized and non-traditional weddings, as well as the potential to expand services to include other life events.

Threats could encompass economic downturns affecting clients' wedding budgets and the increasing number of DIY wedding planning resources available online.

Competitor Analysis

Competitor analysis in the wedding planning industry indicates a competitive landscape.

Direct competitors include other local wedding planners, event management companies, and venue-specific coordinators.

These competitors vie for clients by offering a range of services, from full-service planning to day-of coordination.

Potential competitive advantages for our business include our personalized approach, strong vendor relationships, and a portfolio of successfully executed weddings that showcase our expertise.

Understanding the unique selling propositions and service gaps of our competitors is crucial for carving out our niche and ensuring client satisfaction.

Competitive Advantages

Our wedding planning business prides itself on our meticulous attention to detail and our personalized service that caters to each couple's unique vision.

We offer a comprehensive suite of services, from venue selection to vendor coordination, ensuring a seamless and unforgettable wedding experience.

Our dedication to staying ahead of wedding trends and our ability to adapt to each couple's needs set us apart in the industry.

Moreover, our established relationships with top-tier vendors and venues enable us to provide exclusive benefits and competitive pricing to our clients.

You can also read our articles about: - how to offer wedding planning services: a complete guide - the customer segments of a wedding planning services - the competition study for a wedding planning services

The Strategy

Development plan.

Our three-year development plan for the wedding planning business is designed to establish us as a premier choice for couples.

In the first year, we will concentrate on building a strong local reputation for excellence and reliability, with a focus on creating bespoke, memorable weddings.

The second year will be geared towards expanding our services to include destination weddings and forming partnerships with exclusive venues.

In the third year, we aim to diversify our offerings by introducing wedding consultancy and coordination services for other wedding-related events such as rehearsal dinners and post-wedding brunches.

Throughout this period, we will uphold our dedication to personalization, attention to detail, and seamless execution to exceed the expectations of our clients and secure our place in the industry.

Business Model Canvas

The Business Model Canvas for our wedding planning business targets couples looking for a stress-free, personalized wedding experience.

Our value proposition lies in our expertise in creating unique and tailored wedding experiences, supported by our extensive network of vendors and venues.

We offer our services through consultations, online platforms, and personal interactions, utilizing our key resources such as our experienced planning team and vendor relationships.

Key activities include event design, vendor coordination, and client relationship management.

Our revenue streams are generated from wedding planning packages, coordination fees, and consultancy services, while our costs are mainly associated with staffing, marketing, and operations.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on personalization and creating emotional connections.

We aim to engage our target audience by showcasing our ability to create unique and unforgettable weddings. Our approach includes leveraging testimonials, showcasing real weddings, and providing valuable content on wedding planning.

We will also build partnerships with wedding venues and vendors to offer exclusive packages.

Additionally, we will harness the power of social media and influencer collaborations to reach a wider audience and establish our brand as a leader in the wedding planning industry.

Risk Policy

The risk policy for our wedding planning business is focused on mitigating risks associated with event planning, vendor reliability, and client satisfaction.

We implement thorough vetting processes for all vendors and maintain contingency plans for unforeseen events. Regular communication and detailed contracts with clients help manage expectations and responsibilities.

We also maintain a strict budget management policy to prevent financial overruns. Furthermore, we carry comprehensive liability insurance to protect against potential legal issues.

Our priority is to deliver flawless wedding experiences while safeguarding our business and our clients' interests.

Why Our Project is Viable

We are passionate about creating unforgettable wedding experiences that reflect each couple's unique story.

With our focus on customization, quality service, and industry expertise, we are poised to capture the hearts of those embarking on the journey of marriage.

We are committed to adapting to the evolving needs of our clients and to the trends of the wedding industry, ensuring the longevity and success of our wedding planning business.

We are excited to embark on this venture and are confident in the viability and future success of our wedding planning services.

You can also read our articles about: - the Business Model Canvas of a wedding planning services - the marketing strategy for a wedding planning services

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a wedding planner and our financial plan for a wedding planner .

Initial expenses for our wedding planning business include securing a workspace, investing in planning software, creating an attractive and functional website, marketing to attract clients, and building a portfolio of vendors and venues. We will also allocate funds for insurance, legal fees, and staff training to ensure a high level of professionalism and service quality.

Our revenue assumptions are based on an in-depth analysis of the local wedding market, taking into account the number of weddings per year, average wedding budgets, and the demand for personalized wedding planning services.

We expect a steady growth in clientele, beginning with a conservative number of contracts and expanding as our reputation for creating memorable weddings spreads.

The projected income statement outlines expected revenues from our wedding planning services, costs of goods sold (such as subcontractor fees, materials), and operating expenses (office rent, marketing, salaries, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our wedding planning business.

The projected balance sheet provides a snapshot of our business's financial standing, including assets such as office equipment and software, and liabilities like business loans or accounts payable.

It will display the net worth of our wedding planning business at the end of each fiscal period.

Our projected cash flow statement will detail the cash inflows from our services and outflows for business expenses, helping us to ensure we have sufficient cash on hand to meet our obligations and invest in growth opportunities.

The projected financing plan outlines the sources of funding we intend to tap into for covering our initial costs, such as personal savings, bank loans, or investments from partners.

The working capital requirement will be carefully managed to maintain the liquidity needed to cover day-to-day operations, including vendor payments, marketing initiatives, and staff wages.

The break-even analysis will show the number of weddings we need to plan to cover all our costs and begin generating a profit, marking the point at which our business becomes sustainable.

Key performance indicators we will monitor include the average revenue per wedding, client satisfaction ratings, the ratio of repeat to new business, and the return on investment for our marketing efforts.

These metrics will guide us in measuring the financial performance and overall success of our wedding planning business.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a wedding planning services .

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How To Write a Successful Wedding Planner Business Plan + Template

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Creating a business plan is essential for any business, but it can be especially helpful for wedding planner businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every wedding planner business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Wedding Planner Business Plan?

A wedding planner business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Wedding Planner Business Plan?

A wedding planner business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Wedding Planner Business Plan

The following are the key components of a successful wedding planner business plan:

Executive Summary

The executive summary of a wedding planner business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your wedding planner company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your wedding planner business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your wedding planner firm, mention this.

You will also include information about your chosen wedding planner business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a wedding planner business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the wedding planner industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a wedding planner business may include:

  • Bridal party members
  • Family of wedding couple
  • Wedding vendors (e.g., caterers, florists, photographers)

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or wedding planner services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your wedding planner business may have:

  • Extensive industry knowledge and experience
  • Personalized service
  • Comprehensive planning and organization
  • Creativity and attention to detail
  • Value-driven perspective

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your wedding planner business via word-of-mouth marketing.

Operations Plan

This part of your wedding planner business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a wedding planner business include reaching $X in sales. Other examples include adding new products or services, expanding to new markets, or hiring new personnel.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific wedding planner industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Wedding Planner Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Wedding Planner Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup wedding planner business.

Sample Cash Flow Statement for a Startup Wedding Planner Business

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your wedding planner company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any wedding planner company. If you are seeking funding from investors or lenders, it’s important to have a polished and professional business plan. Use the template above as a guide as you write your own wedding planner business plan.  

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Can I just say, if you are here because you searched “how to write a wedding planner business plan”, you need to pat yourself on the back (and possibly pour yourself a celebratory cocktail). I know that when you set your sights on building a wedding planning business, writing a wedding planner business plan wasn’t exactly what you had in mind (be honest – it was the pretty pictures and the cake tastings).

However, if you want to run a “successful” wedding business (whatever success looks like to you – we will talk about that later!), writing a business plan is one of the most important things you can do. 

As you commit to reading this blog post and writing a business plan for your wedding business, make it count. If you know me, you know I like to keep things as short and impactful as possible. This business plan should be your north star as you grow your wedding business so although you can always change your mind, it also isn’t something you should rush through.

After all, you're a wedding planner, right? You know how important it is to make a plan and work the plan. Your wedding planning business deserves the time and attention to make it count.

Before you get overwhelmed, take a deep breath and remember: this isn’t Shark Tank . I want you to be intentional here, but if you are not out there looking for investors, the most important part about writing your wedding planner business plan is that it’s good for you.

If at any point you start promising yourself you’ll “start this later”, here are a few tips for moving forward:

  • You don’t need to fill out your business plan in sequential order . I know this might be hard for my fellow type A, enneagram 3’s but you don’t. Start with the parts that excite you (and are most important to you!), and slowly fill in the rest. 
  • Don’t check your grammar or try to use “perfect words”. Remember those free writing exercises in school? Let the ideas flow and don’t worry about making them look or sound perfect.
  • Start with bullet points. If you feel a little scattered as you start to free write, or if you are used to bullet journaling, use it. Remember, this doesn’t need to be perfect. These bullet points can always be fleshed out later but for now, just get those high-level ideas floating around in your brain on paper.
  • You don’t have to finish this all in one sitting . It IS okay to take a break. Just make sure you come back to it so you can give yourself the gift of done (as Jon Acuff would say). Sometimes committing to X amount of words per day is a good place to start.

Can I just say, if you are here because you searched “how to write a wedding planner business plan”, you need to pat yourself on the back (and possibly pour yourself a celebratory cocktail). I know that when you set your sights on building a wedding planning business, writing a wedding planner business plan wasn’t exactly what you had in mind (be honest - it was the pretty pictures and the cake tastings). However, if you want to run a “successful” wedding business (whatever success looks like to you – we will talk about that later!), writing a business plan is one of the most important things you can do. 

As you write your wedding planner business plan, consider these 5 sections: Your Vision, Your Mission & Purpose, Your Ideal Clients, Your Pathway to Profit, and your Attraction & Sales Plan.

I’m going to break down these further below, but can you see already how it’s not too scary? I’m not going to ask you to write a 30-page analysis of your market and competitors here.

We are going to dive into how to write a wedding planner business plan, but your first assignment is downloading my free business plan outline and guide .

Nothing in this post is intended to be hard, and this outline was written to walk you through it step-by-step to keep you focused on what really matters as you write your business plan. You’re about to be busy with ideal clients you love, so let’s not waste any time. The strategies I share in the guide (and below!) are strategies that work .

Got your free outline ? The first step to writing a wedding planner business plan is taking some time to vision cast.

I know how hard it can be to take the time, but I usually recommend setting aside one FULL day in the next week to vision cast for your business. Although I said you don’t have to do these steps in order, I really do recommend this be the first one. After all, we can’t make a plan if we don’t know the destination right?

A successful wedding planner's business plan should look a little different to everyone. Maybe your dream is to build an empire with 100+ associate planners across the country. Or, maybe you have your sight set on moving to a little island like Barbados (make sure to say hi!), and you want a business plan that will let you plan dreamy luxury weddings but also give you time to enjoy a little bit of that beach laptop life. I tell the women in my mastermind all the time: bigger is not always better. You can make just as much money running a boutique wedding planning company, taking only a few weddings per year, as you can running a volume-based wedding business booking day-of coordination packages every weekend.

Once you know the destination, we can start building your wedding planner business plan to help you get there.

As you write your wedding planner business plan, include your mission, vision, and purpose.

Despite what you might think, these don’t need to sound pretty. They don’t need to be plastered on your website or client-facing at all. All you need to consider when writing your mission, vision, and purpose is that they are clear and inspiring to you. 

Not sure which is which and what each statement should include? Here’s a quick summary I like to use so that you don’t get stuck on this:

  • Your mission should focus on how you help solve your customer’s problems: what do you do? How do you do it? Who do you do it for? What value do you bring?
  • Your vision statement should be a reflection of what life looks like for your customers after you’ve done what you do.
  • Your purpose statement should combine both your mission and vision statements into one short and impactful statement that explains why you exist.

You’ll notice that not much of this is actually about YOU (that’s why vision casting was so important). Although these statements don’t need to be client-facing, they will likely be something you share as you grow your team one day. 

Can I just say, if you are here because you searched “how to write a wedding planner business plan”, you need to pat yourself on the back (and possibly pour yourself a celebratory cocktail). I know that when you set your sights on building a wedding planning business, writing a wedding planner business plan wasn’t exactly what you had in mind (be honest - it was the pretty pictures and the cake tastings). However, if you want to run a “successful” wedding business (whatever success looks like to you – we will talk about that later!), writing a business plan is one of the most important things you can do. 

Next, one of the most important parts of your wedding planner business plan is outlining your ideal clients. Exactly who do you want to serve?

I’m going to try not to jump on my soapbox about this, but I have to be honest with you guys: the number one reason why businesses fail is that they don’t know who their customers are. This is arguably one of the most important sections when we talk about how to write your wedding business plan.

If your ideal client is someone in their mid-30s who is a busy professional with more money than time, a big budget for their wedding, and frequently drinks Starbucks and shops at JC Penney, I have news for you…

There’s a really good chance that you don’t know who you are talking to either.

You need to know so much more than where they like to vacation (or whatever else other wedding industry experts are saying nowadays). You need to think about what they value and what their biggest problems are.

Want a little (a lot) of help getting this right? Jump inside the Client Cocktail : your mini-course (read: fast & actionable) on ideal clients. We cover repelling the customers you don’t want, attracting the ones you do, selling them on YOU once they notice you, and then serving them really really well.

(it’s only $47, by the way, and it includes the world’s best rum punch recipe)

As you start to write your wedding planner business plan, let me remind you: you get to decide who you want to work with. You don’t need to serve everyone, and in fact, you shouldn’t. Although you might be tempted to pay attention to the demographics (and how much money they make), I want to make sure you also dive deep into their values and their problems. You don’t want to work with the kind of clients who don’t value what you value. 

Now, let’s talk about why you started your wedding planner business in the first place: to profit. Building your Pathway to Profit is one of the ways we will make your wedding planner business plan a reality.

Again I want to remind you that you are in the driver’s seat. Not only do you get to decide who you want to work with, but you also get to decide what products and services you want to offer in order to solve their problems.

As a business coach for wedding planners, I see this all the time. Don’t want to offer design? Don’t! Feeling burnt out with day-of coordination clients? You don’t need to offer anything you don’t want to in order to run a profitable and successful wedding planning business (and in fact – I break down the pros and cons of offering day-of coordination as just one example here ).

First, think about what kind of products and services your customer really wants that also line up with what you want to offer (and the life you want to live). This is why knowing your ideal clients is so important. What do they value most (and therefore, are willing to pay a higher price for)?

Pricing is more of an art than a science, but in your wedding planner business plan, you need to list out the services you really want to offer. Remember: focus on what you want. There is no room for your scarcity mindset in your business plan. If you want a little more info on setting your pricing, you can always check out this post here.

Can I just say, if you are here because you searched “how to write a wedding planner business plan”, you need to pat yourself on the back (and possibly pour yourself a celebratory cocktail). I know that when you set your sights on building a wedding planning business, writing a wedding planner business plan wasn’t exactly what you had in mind (be honest - it was the pretty pictures and the cake tastings). However, if you want to run a “successful” wedding business (whatever success looks like to you – we will talk about that later!), writing a business plan is one of the most important things you can do. 

Lastly – at least for now – we need to create your sales plan. This is what turns your wedding planner business plan into reality.

Ready for the more actionable stuff? Feeling excited by all we have put together so far? Good! Now we are ready to make everything you have done so far into a realistic, achievable plan. I like to break this down into two parts: your attraction plan (marketing!), and your sales plan.

Download free wedding planner emergency kit checklist

1) Your Attraction (Marketing) Plan

Everyone and their dog has something to say about marketing, but you’ll notice this really is only one small part of your wedding planner business plan. Marketing experts are the noisiest, and marketing IS important, but chances are you’ve given it a lot more attention than needed. Listen, marketing is not just about Pinterest and Instagram. At its core, marketing is just spreading your message to the people who need what you have to offer. You already know who those people are, right? If you are still unclear, please do yourself a favor and grab my client cocktail. 

As you build your marketing plan, you have a chance to do a little market research. As you consider where you want to focus your marketing efforts (for now, less is more), ask yourself:

  • Where do I like to show up?
  • Where are my ideal customers searching for my services?
  • How can I show them that I can solve their problems?
  • Where are my competitors showing up? What seems to be working for them? 

Marketing is ultimately one big experiment, so although you want to spend some time here, this is a place you might need to pivot as algorithms change and marketing trends evolve. One promise though: it’s a lot easier than it looks.

2) Your Sales Plan

You’ve got your ideal customers’ attention, now how do you get the sale? Both now and in the future? How do we make sure you are building a profitable and sustainable business? Wedding planning can be stressful! In fact, it’s often voted one of the most stressful jobs in the world. How do we avoid burnout? How do we make sure our business plan is viable?

First, start with a SWOT analysis. I know this can sound a little technical and boring, but really I just want you to take a look at yourself (and the wedding industry where you want to serve), and ask yourself:

  • What are my strengths?
  • What are my weaknesses?
  • In my area, where are the biggest opportunities?
  • What are the biggest threats/challenges you might face?

I always say: look at your competition but don’t base your business plan on them. There is a big difference between being aware of those around you and being consumed by them. Don’t fall into the comparison trap, if you have read this far, you are ready to build a business that lasts (and works for YOU).

Okay – that was a lot! Need help with how to write your business plan? If you haven’t grabbed your free wedding planner business plan outline and guide yet, make sure to grab your copy here.

Explore more wedding industry resources.

  • 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
  • What A Business Plan Will REALLY Reveal About Your Business
  • How to Start a Wedding Planning Business
  • The Secret to Designing a Business You Love: How To Vision Cast For Your Biz – And Why You Need To
  • How Much Does It Cost to Become a Wedding Planner?
  • Top 5 Blogging Tips For Wedding Pros in 2022
  • How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
  • 5 Online Wedding Planning Tools You Need to Use
  • How To Become A Wedding Planner With No Experience

For More Wedding Planner Business Secrets Follow Me On Instagram

Is your copy CATFISHING people? Be honest, does “premier wedding planner” hang out on your homepage? Because GIRL, I hate to break it to you, but what does that even MEAN? Every wedding pro I know is on the struggle bus this season with sales… And sure, most of what we’re experiencing is part of the ‘wedding gap’ (and an election year), but could your website copy also be the problem? Copywriter to wedding pros @andreashahcopy joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it. (number three was definitely my personal favorite) She breaks this shit DOWN and gives you actionable steps and quick fixes that will work. Listen everywhere you get podcasts (and on YouTube because why TF not post there, too?!) #weddingindustry #weddingpro #candicecoppola #thepowerinpurposepodcast #weddingindustryeducation #weddingindustryexpert #copywritingtips #digitalmarketing #weddingpros

sample of wedding planner business plan

As a business coach, wedding pros everywhere are constantly coming to me wanting to talk about the most sexiest topic in entrepreneurship…. marketing. Seriously, I get asked about marketing at least 10x a day by my students, friends on my email list, and y’all here on the ‘gram! In the latest episode of my podcast, I share what’s IN AND OUT for marketing this year. I also talk about what I think is the “holy trinity” of marketing - Instagram, SEO, and Networking. I think you’ll be surprised to hear what I think is in this year and what I think is outdated. XO! #weddingindustry #weddingpros #weddingprofessionals #marketingtrends #inandoutlist #2024marketing #weddingindustrypodcast #weddingmba #weddingpro #thepowerinpurposepodcast #candicecoppola #weddingproinsiders

Weekend mode ✨activated ✨ It’s been a month since we moved into our home and most mornings, we sit outside here with our coffee and talk about the day ahead. Someday, I hope to sit out here with the women in my mastermind and talk about our years and lives ahead. ✨✨✨ For now, good morning ☕️ and happy Saturday #barbados #backporch #candicecoppola #weddingproinsiders #weddingindustry #weddingplannereducation #weddingpros #weddingindustry #newhomeowner #saturdaymorning #saturdaymood

Happy international Women’s Day! ❤️ When I was thinking about what this day means to me, I think about all the amazing women in my life - and how lucky I am to know them. Thank you to every woman in my life who has listened, laughed, shared, uplifted and taught me valuable lessons. Every day I feel lucky to serve women and support women. Shout out to @techsavvycreative who is smart and kind and the sweetest friend! ❤️❤️❤️ #internationalwomensday #womensupportingwomen #womeninbusiness

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“To be successful in this business, you have to stay calm and realize that a wedding emergency isn't your emergency. You can’t make the stress about you because it’s not your day,” says Kaden Dean, owner of An Affair to Remember and a go-to wedding planner.

Kaden Dean, who opened her company more than a decade ago, is among the many small business owners who make up the nearly $60 billion wedding services industry in the U.S. The lucrative industry covers an array of wedding service providers, including wedding venues, apparel retailers, florists, photographers, and wedding planners, according to market research firm IBISWorld.

The average wedding in the U.S. cost over $44,000 in 2018, according to Wedding costs vary greatly depending on where you live and your budget, but Manhattan is the most expensive place to get married, with the average couple spending a whopping $96,910 according to The Knot.

Although websites like The Knot and WeddingWire make it easier for couples to plan their big day themselves, many still turn to professionals like Kaden Dean. An Affair to Remember helps plan the wedding, deals with vendors, and coordinates the chain of events at the wedding and reception to make sure the day goes off without a hitch. In a nutshell, wedding planners are in the business of creating happiness and keeping everything organized, so the couple doesn’t have to worry about all the little (and big) things, says Kaden Dean.

If you're wondering how to start a wedding planning business, know that there are many moving parts, from picking out a bridal dress and venue to choosing invitations, to hiring a band or DJ, to selecting a menu. And the list goes on. Even small weddings—in vogue right now—aren't as simple to plan as you might think.

“There’s a need for wedding planners as couples are busy doing other things, like looking to buy a house and working long hours in their careers. Having someone to manage things is attractive, and this way couples can enjoy themselves and be present on their wedding day,” says Kaden Dean.

sample of wedding planner business plan

How to start a wedding planning business in 7 steps

There are a ton of different ways you can learn how to start a wedding planning business, but we'll give you a few steps to help you get your business started.

Step 1: Choose the type of wedding business you want to start and a name

Before you can do much else, you need to decide what kind of services you want your wedding planning business to offer. Wedding planners can offer all types of different services, and you should pick which ones you'll offer before you get to the nitty-gritty of planning your business and setting it up. You should also choose a business name during this step, and check with your state's Secretary of State resources to make sure that the name you want is available. You can usually do this using an online database on their website.

Kaden Dean started her wedding planning business out of a bridal dress store in New Jersey and expanded it from there. Her business offers everything from the full package to smaller day-of planning.

Although her clientele is in the greater New York area, Kaden Dean recognizes that not all couples can afford to spend upward of $50,000 on their weddings, which is part of the reason she offers several packages. Deciding what types of services and packages your own wedding planning business will offer will be important as you plan the business, market your services, and meet with potential clients.

For context, An Affair to Remember offers three pricing packages:

1. Full planning

For this most expensive option, Kaden Dean will plan the entire event from soup to nuts. This includes helping couples find the perfect venue, lining up all the vendors, helping choose invitations and centerpieces, and just about everything else. “Sometimes I even help pick the colors of the ties.”

The cost: about $5,000 and up.

2. Day of the wedding

This least expensive option is ideal for couples who want to do the planning themselves, but need some organizational help on the day of the wedding. For a typical wedding where Kaden Dean is hired for the day only, she creates a minute-to-minute timeline of when events will happen, like the hour the flowers will be delivered to the site and the exact time when the bridesmaids will arrive. On the big day, Kaden Dean is there to ensure that all goes according to plan.

She also handles any snafus. “One time a couple in the wedding party left a diaper bag in a taxi with their passports in it.” She went to work and tracked down the diaper bag, so that the couple could participate in the wedding stress-free. An hour later, the bag arrived at the venue.

The cost: about $1,750 to $2,250. The exact pricing depends on the amount of time Kaden Dean puts in, the number of assistants hired, and so on.

3. Day of “plus”

This is An Affair to Remember’s most popular offering. Couples hiring Kaden Dean for this package will plan their own weddings but rely on her to handle events on the wedding day, as well as any last-minute planning issues. “I take everything they have, shake it out, and see what pockets are missing to make sure everything is cohesive.” This package usually entails five hours of consultation time, 12 hours on the day of the wedding, one hour for the rehearsal, and 15 hours of virtual legwork to put all the ducks in a row.

The cost: about $2,500 to $3,000.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 2: Choose a business entity

The next step in starting a wedding planning business is deciding how you'll structure your business for legal and tax purposes. You'll likely want to choose a business entity that protects you personally from any legal ramifications your wedding planning business might face. A great option for this would be to choose a limited liability company (LLC) as your business entity. An LLC is a registered business in which owners are not personally liable for the business's debts or obligations. You might also choose a limited liability partnership if you want to have a business partner but the protections an LLC can offer you. Once you choose a business entity you can move on to step 3 which is writing your business plan.

You'll also want to register the business with the state once you have the entity and name decided on. Now would be a great time to consult a business attorney familiar with your type of business who can help you make sure everything is up to par and that you aren't missing any steps. This person can also help you choose which business entity is best for your wedding planning business.

Step 3: Write a detailed business plan

If you're starting a wedding planning business, hopefully, you're already a good planner and this step should come naturally to you. You'll need to write a business plan before you can get your business up and running. You can use a business plan template or business plan software to make the process easier, but there are some specific things you should be sure to include in it, no matter how you write it.

You should include a summary of your business in the plan as well as a market analysis, a detailed list of the products and services you'll offer, your marketing and sales plan, your financial plan and projections, and more. Think of your business plan for a roadmap that will lead you through the early stages of building your business and making it profitable.

Your business plan should also include some of the vendors and any other businesses you plan on working with. During the first year of starting her business, Kaden Dean focused on developing such relationships. “It was a challenging first year, but I spent the time introducing myself to the local wedding vendors so I could find people to recommend and work with. I set the groundwork for my business and established myself.”

An Affair to Remember’s start-up costs the first year maxed out at $10,000, including the rent and furniture for the small space in the bridal shop, along with signage, business cards and brochures, a website, and advertising on WeddingWire. Kaden Dean also had to pay to attend bridal shows, hire an assistant to help her track advertising inquiries, and cover her childcare costs. The costs Kaden Dean had are the kind you should plan to face and include in the financial section of your business plan.

Step 4: Get an EIN

If you plan to hire employees to help run your wedding planning business, you'll need to obtain an EIN, also known as an employer identification number. However, even if your business is a one-person show at the moment, you'll likely want to get an employer identification number for your business to make things easier on yourself down the line. The good news is that it's fairly easy to apply for an employer identification number and you can apply online through the IRS' website and get one in a matter of minutes.

An EIN comes with a number of benefits and can be extremely helpful for your business. It can help you when it comes time to file your business taxes, get a business credit card, open a business bank account, or any other number of business necessities.

Step 5: Get a business bank account and business credit card

Now that you have an EIN, you'll use this number when applying to open a business checking account and business credit card . This next step of starting a wedding planning business is crucial, as you'll want to keep your business finances separate from your personal finances. When you're still working on setting up your wedding planning business maybe you'll be working out of your house as a home-based business or maybe you'll have a small storefront. Either way, you'll probably want to spend on some decor, or at least on some marketing products, and you'll likely want a credit card to use for that.

Keeping the business finances completely separate from your personal finances will be huge when it comes time to file your taxes and it will help you boost your business credit score as well.

Step 6: Get any funding you need

The next step in starting a wedding planning business? Funding your new venture. The startup costs associated with opening a wedding planning business don't have to be too high, especially if you're working out of your home or another business's space. However, you will still have some upfront expenses you may not have the savings to cover. In that case, this is the time when you might need to work on getting a business loan or other funding option.

And because you have a great business plan already, you can use that to show potential investors or lenders that you have a well thought out business and a plan for turning a profit quickly. Of course, getting a loan as a new business isn't always easy. If you're finding your options to be limited, you might turn to a 0% introductory APR business credit card as an interest-free loan of sorts. With this type of credit card, you won't pay any interest on the balance you carry over for the length of the introductory offer (this will depend on the card, but at most will be 12 months). Just make sure you have a plan to pay off your balance by the end of this intro period, when a variable APR will set in, or this won't be the most effective funding tool.

Step 7: Market your services and start doing business

Once your wedding planning business is up and running and have the services you're offering laid out, you can start marketing them and hopefully bringing on new business. Consider marketing at trade shows and with any bridal boutiques in your area, or forge relationships with wedding venues to find clients. Once you get your first client, you're off to the races and can consider yourself fully in business.

The brides and grooms you work with will be grateful for your services and you can help them make their special day as stress-free as possible.

"Hiring a planner is so important to your big day," says Kaden Dean. The last thing a bride needs is for someone else to show up to handle the details: “They trust me. When you hire me, you get me. I’ve never missed a wedding.”

And keep in mind, happy customers can provide referrals and word-of-mouth marketing that can give you business the boost it needs to take off.


Start Your Dream Business

The bottom line

If you want to survive and thrive in the wedding planning business, you’ve got to put on a happy face and mean it—all the time. Also, you’ve got to be nice—all the time, says Kaden Dean.

It might seem like a simple recipe for success, but if you do a great job and you’re happy and people know it, the referrals will flow and you’ll stay busy, she says.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

One blue credit card on a flat surface with coins on both sides.

Wedding Company Business Plan Sample

The wedding industry has been surging back to its pre-pandemic levels since the Covid-19 pandemic has subsided.  Now is the perfect time to create a wedding company as this industry comes back to life.  The following business plan sample will provide you with a real-life example of what a successful wedding company’s business plan might look like.

1.0 Executive Summary

“Massek Wedding Corp.” operating as “Massek Wedding Co.” (The Company), was incorporated on January 10, 2021, by President Teegan Peel and Director Jason Peel.  Massek Wedding Co. is an e-commerce platform that connects brides/grooms to wedding vendors and suppliers globally.

With the resurgence of weddings in a post-COVID-19 world, couples seek a one-stop-shop and digital platform to streamline their wedding planning.  massekwedding.comwill meet this demand by offering a global marketplace for wedding products and services, where the Company earns a 5-7% commission from all transactions made. In addition, Massek Wedding Co. will earn additional revenues by allowing vendors and suppliers to advertise and appear first for products and services of their choice.

The Company is seeking a $30,000 loan through the SBA Loan Program. These funds will be used to develop the e-commerce store, purchase office equipment, and launch a customer service platform.

In addition to developing a fully functional, optimally designed e-commerce store, Teegan Peel will ensure the Company embarks on a comprehensive digital marketing strategy. This approach will use a geo-targeted Google Ads campaign, focusing on strategic North American cities.  Google Ads will provide the greatest return on investment and support a solid launch for the first two years of business. will utilize social media platforms including Facebook, Instagram, and Linkedin to establish awareness and build a community for vendors, suppliers, and shoppers.  Today, it is more important than ever to support black startups. President Teegan Peel and Director Jason Peel seek to not just survive as entrepreneurs but plan to thrive in this new digital world while supporting the weddings of all genders, races, and backgrounds at the same time.

2.0 Business Overview

Massek Wedding Co. is an e-commerce online platform and marketplace that brings together vendors worldwide to showcase their products and services to engaged couples, families, and their wedding guests to shop for their wedding needs.

Unlike other online wedding directories and marketplaces, Massek Wedding Co. will not charge a monthly subscription fee to vendors. Instead, the Company will charge 5-7% of the purchase price of products and services bought and booked through the platform. In addition, couples will never pay a subscription fee to search or initiate transactions through the website.

The platform will host both product and service-based businesses so couples can purchase everything from wedding dresses to tuxedos and wedding favours to flowers. They can also book services, including photography, videography, and wedding coordinators. Family and friends can also purchase gifts and purchase services and products on behalf of the couple.

The recent COVID-19 pandemic has created a new breed of tech-savvy, digital consumers. As pandemic restrictions begin to ease around the world, couples who postponed their weddings last year will start using online sites to shop for and rebook their weddings. The Massek Wedding Co. website will become the one-stop shop and online platform to streamline their wedding planning.

The Company President, Ms. Teegan Peel, has experience planning her wedding and wedding celebrations for colleagues. She saw the immense stress couples were under to plan and execute their perfect wedding. Massek Wedding Co. will help couples focus on their wedding experience, not on the stress of searching for the perfect vendors for their special day.

The Company’s e-commerce platform allows for scalability. It will have the capacity to host over 100,000+ vendors, and with Massek Wedding Co.’s commission of 5-7% per sale, it is estimated to earn the Company upwards of $5-10 million annually.

The Company is seeking a $30,000 loan through the SBA Loan Program, where the company will use these funds to develop the e-commerce store, purchase office equipment, and establish a customer service platform.

2.1 Industry Overview

2020 was a disappointing year for many. Those who were planning to get married during that time were met with extra disappointment. They either postponed their weddings or opted for smaller virtual events instead of the big dream wedding they planned.

The wedding industry took a massive loss in 2020 and saw a 34.2% decrease. However, as COVID-19 restrictions start to ease worldwide, wedding vendors are preparing for an influx of bookings in the coming months.

Couples in North America spend an average of 14 months planning their wedding, but as many couples are eager to reschedule their postponed weddings, this time frame may be hastened for many. Especially with online platforms and marketplaces like Massek Wedding Co., it will be easier than ever to book all your wedding products and services in a shorter timeframe than ever before.

The next 1-2 years is expected to see considerable recovery in the Wedding industry and is a perfect opportunity for new businesses like Massek Wedding Co. to come onto the landscape to help with the increase in consumer demand.

2.2 Mission & Vision Statement

MISSION : Massek Wedding Co. is on a mission to help couples worldwide plan their dream wedding with ease and confidence with a globally diverse range of wedding product and service providers.

VISION : Massek Wedding Co.’s vision is to connect couples planning their wedding and high-quality wedding product and service providers worldwide. Through our online platform, we make the process of browsing and shopping with wedding vendors easy and stress-free so couples can find everything they need for their dream wedding celebration.

2.3 Goals and Objectives

Massek Wedding Co. makes wedding planning less stressful for couples. In the past, couples had to visit multiple websites to find what they needed. With the Massek Wedding Co. platform, they can book all their wedding products and services from one easy-to-navigate website.

In addition to becoming the trusted, go-to resource for couples to purchase everything they need for their dream wedding, Massek Wedding Co. Online is working towards the following goals and objectives:

  • $100,000 revenue in year one
  • 60-70% gross profits
  • 60% growth between years one and two
  • 70-75% growth between years one and two

2.4 Key Success Factors

The success of the Massek Wedding Co. is dependent on four key external factors:

  • Per capita disposable income : Wedding spend is directly linked to the disposable income of the couple. After a dip in disposable income in 2020, it’s expected to increase as general economic growth increases.
  • Marriage Rate : The more couples who get married, the more is spent on the wedding industry. The marriage rate has been on a steady decline in recent years due to public sentiment around marriage as well as the COVID-19 pandemic limiting couple’s ability to host their big, dream weddings.
  • Adults between 20-64 : The number of adults in this age group is over 193 million in the US alone and make up an estimated 58.2% of the US population in 2021. This demographic makes up most weddings, so this population will directly impact market success.
  • Percentage of business conducted online : Online services have provided consumers with more choices than ever before. The percentage of companies run online is expected to increase 11.1% in 2021, 15% in 2022, and 19.4% in 2023. As more wedding services and products create e-commerce solutions, the competition in the market will increase. This opens a unique opportunity for multi-vendor marketplaces like Massek Wedding Co. to establish a reputation now and build their market share.

2.5 Staffing

Mrs. Peel will manage the day-to-day operations of the Massek Wedding Co. for the first year of business. In year two, the Company expects to hire at least one part-time employee to help with administrative tasks and customer service inquiries. In the third and subsequent years, the Company expects to hire an additional two employees every year.

Customer Service staff will be paid $25,000 per year for part-time and $30,000 for full-time. In subsequent years, the Company plans to hire an Accountant for $30,000 per year.

In the first two years, Massek Wedding Co. may hire additional contractors as needed.

Due to the nature of this online business and the use of automation, a large employee complement is unnecessary.

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2.6 Management Team   

The management team consists of the CEO/President, Ms. Teegan Peel, who will earn a salary of $13,750 in year one and $54,600 in year two.

The Company will also be co-managed by Mr. Jason Peel, who will be working part-time as the company director and earn a salary of $13,750 in year one and $36,000 in year two.

Teegan Peel. P Eng

Washington D.C. Z7M 5R5, USA

Business Analyst (P Eng) experienced in drilling programming and optimization, drilling cost analysis and control, Drilling and Completions KPI reporting, Authorization for Expenditures (AFE), AFE Supplements and Accruals, Inventory tracking and reporting

Reporting yearly drilling performances by geographical areas and rig performance comparison; comparing key parameters such as total days to drill, AFEs to Actual Field Estimates and Gross Actuals, drilling parameters, rig limitations and drilling problems and reporting drilling and completions performance trends to Manager

Gathering auditing documents requirement. Assisting with answering partner audits related to drilling costs and tubulars. Ensuring documents are filed, organized and up to date.  Working with accounting and vendors to sort out invoice issues and coding problems. Using Qbyte to verify field costs and actuals paid; ensuring actuals paid are close to field cost estimates.

Reviewing and analyzing partner end of well reports. Comparing partner’s drilling KPIs with companies’ drilling KPIs and reporting on performance, costs vs days curve and problems encountered.


Sept 2017 – Present

Business Analyst (P Eng),

Reviewing projects costs and AFEs and ensuring projects are within budgets

Putting together Quarterly reports for Drilling & Completions and presenting to management.

Forecasting Drilling & Completions costs based on trends utilizing Power BI

One-on-One meetings with vendors to discuss ways to cut-down cost without  compromising safety

Dec 2014 – Sept 2017

Drilling Engineer (E.I.T),

Preparing and reviewing drilling programs, cementing programs, directional plans and drilling fluid programs

New drilling technology investigation, recommendations and implementation. Selecting the best tools to effectively drill a well in a safe and cost effective manner

Offset Fracture interference evaluation (Offset Fracture Planning) for new wells to be drilled. Helping to reduce risk to offset wells.

Preparation of drilling cost estimates for new wells and wells in progress. In addition to preparing drilling programs

Coordinate technical data gathering for well license application for Directive – 56 notifications (D.C. Energy Regulator)

Jan 2012 – Aug 2013

Drilling Rig Design Engineer, Kodiak Engineering Ltd

Performed thorough wind, raising and hook analysis for all types of rigs (slant, freestanding) at different mast angles.

Rig equipment-rating analysis, including working floor, mastboom, monkeyboard. Performed Handling/Lifting and Operational analysis for rig equipments using StruCAD

Detailed drawing of rig parts using AutoCAD software.

Nov 2016 – Mar 2017

Stanford Center for Professional Development

Energy Innovation and Emerging Technologies Certificate

Sept 2013 – Nov 2014

Master of Petroleum Engineering [MEng], University of D.C., USA

Thesis: “Generalized Minimum Miscibility Pressure Correlations for Gas Injection Based on Alternating Conditional Expectations Algorithm (ACE)”

Sept 2007 – Jun 2011

BSc Petroleum Engineering, University of D.C., USA


University of D.C. Academic Excellence Scholarship

Registrar’s international scholarship

Faculty of Engineering Academic Excellence Scholarship

Jason Peel, PhD

Transformative Results Oriented Strategic Leader:

Global Supply Chain Experience

PhD in Management

Service Quality Management Experience

LEADS Director Certification

Private and Public Sector Experience

Project and Change Management

PhD (Major: Management) 2015

Haskayne School of Business, University of Washington, Washington, USA.

Master’s Degree (Major: Production Development and Management) 2009

Department of Industrial Engineering and Management, Jönköping University

Bachelor’s Degree (Major: Mechanical Engineering) 2006

Department of Mechanical Engineering, KNUST, Kumasi, Ghana.

D.C. Health Services (AHS), D.C., USA 2016 – 2021

Position: Consultant, Integrated Quality Management

Management and Out Of Scope position responsible for the development and execution of quality improvement and change management strategy and processes to drive change and improvement to the Quality of Healthcare provided to the public. Responsible for influencing and supporting Executive Directors and over 30 Managers  each with several direct reports (typically over 30) to improve the efficiency, effectiveness, safety and overall quality of the service they provide to clients. Also Lead for the patient flow program targeted at improving public access to services in the Central Zone which has an area of 95,000 square kilometers.

Ghanaian Canadian Association of Washington (GCAC), Washington, USA  2016 – 2019

Role: Policymaker, Scholarship Committee and By-Law Review Committee

Volunteering for roles related to legislation and policy formulation for strategic guidance:

ATCO Structures and Logistics, Washington, USA 2013 – 2015

Position: Analyst, Global Supply Chain.

Responsible for analyzing vendor costs, forecasting, and co-developing and executing cost reduction strategies and processes in the Continuous Improvement Team of the Global Supply Chain Department of the Company to enhance operating cost efficiency.

University of Washington, Washington, USA 2013 – 2015

Position: Faculty Member

Responsible for instructing MBA and undergraduate students  from a diverse background to build capability for more effective operations management in their organizations.

3.0 Products & Services

The categories of products and services on the marketplace will evolve. At launch, the website will include these categories:

  • Photography & Videography
  • Accommodation
  • Dresses – bride, bridesmaid, groom, groomsmen, mother of bride & groom
  • Dressmakers/Tailors & Alterations
  • Accessories
  • Cakes & Pastries
  • Bouquet & Flowers
  • Makeup & Hairstylist
  • Invitations & Programs
  • Hats & Fascinators
  • Gifts & Souvenirs
  • DJ & MC
  • Choir/Orchestra
  • Wedding Planners
  • Artiste & Dancers
  • Local Items
  • Fabrics & Laces
  • Bridal Dresses
  • Bridal Shoes
  • Bridal Accessories
  • Bridal Rings


  • Wedding Guest Dresses
  • Wedding Guest Shoes
  • Wedding Guests Accessories
  • Fascinators & Hats


  • Bridesmaids Dresses
  • Bridesmaids Shoes
  • Bridesmaids Accessories
  • Groom Suits
  • Groom Shoes
  • Groom Accessories


  • Groomsmen Suits
  • Groomsmen Shoes
  • Groomsmen Accessories


4.0 Operations

The business will operate in Washington D.C. but will not have any brick-and-mortar locations. The official business address for the Company is:

The Company’s operating hours will be Monday through Friday, 8:00 am to 5:00 pm. In addition, the website will be equipped with chatbot automation to answer questions from prospective vendors and shoppers.

4.1 Equipment

As an online business, the Company requires no specialized equipment to operate.

4.2 Inventory

The Massek Wedding Co. website will feature products and services from third-party vendors. Vendors are responsible for the delivery of all products and services purchased through the website. No inventory will be stored or distributed by the Company.

Let's Get Started!

5.0 market analysis.

In previous years, the average wedding in the USA cost $30,000 . Last spring, due to the pandemic, it was estimated that 66-82% of wedding celebrations were postponed. Cancellations and postponements continued throughout the year as pandemic restrictions prevented couples from having their dream celebrations.

Couples who planned weddings for 2020 and 2021 were left with disappointment as the pandemic restricted social activities. Those who did get married opted for inexpensive, virtual events or smaller celebrations. Spending on wedding-related services dropped a dramatic 34.2% in 2020 as a result.

In Summer 2021, as pandemic restrictions are easing, the industry is preparing for an unprecedented surge in weddings over the next 12-24 months as everyone who postponed their wedding will now be looking to rebook (in addition to all the newly engaged couples making new bookings).

In D.C., the state’s reopening plans are taking shape and allowing for larger in-person events to return, including weddings. IBIS World predicts that the worldwide wedding industry will boom over the next five years as operators and service providers begin accommodating these new and postponed weddings.

In addition, some couples are trending towards DIY weddings and opting to do more parts of wedding planning themselves. This provides an opportunity for wedding product providers to gain a larger market share and sell their products directly to couples without going through an intermediary like a wedding planner.

WEDDING PLANNING TIMELINE : Couples in North America spend an average of 14 months planning their wedding (just 11-12 months for Western Europe).

WEDDING BUDGET BREAKDOWN : Couples in North America rank photography, hair/make-up, and the wedding dress and their top 3 wedding vendors . Parents of the bride and groom often contribute to some of the wedding costs (in Spain and Italy, for example, parents cover roughly ⅔ of wedding expenses for their children).

According to the Better Business Bureau, nearly 75% of brides spend more on their wedding than budgeted. Here is the average spend for key wedding items in USA:

  • Venue: $11,046
  • Photographer: $2,135
  • Wedding Dress: $1,779
  • Catering: $63 per guest
  • Day-of Wedding Planner: $3535
  • Wedding Cake: $353
  • Flowers: $1,674
  • Wedding favours: $262
  • Invitations: $241
  • Hair and Makeup: $395
  • Bridal Party Gifts: $523

WEDDING GUEST COUNT : The average Canadian wedding hosts 154 guests. The average US wedding caters to 126 guests. Guest count is dependent on the culture of the bride and groom and will directly correlate to wedding spend. For example, some traditional East Indian weddings can see upwards of 500 or more guests.

5.1 Competition

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sample of wedding planner business plan

sample of wedding planner business plan

5.2 Competitive Advantage

There are many wedding marketplaces and directories online. Here is what makes Massek Wedding Co. different and unique compared to competitors:

  • Vendor pricing structure . The Company does not charge vendors to list their products on the website. Instead, Massek Wedding Co. earns revenue by charging a small percentage (5-7%) of any sales made through the platform. In addition, the Company will earn additional revenue by charging a premium fee for sponsored placement on the website.
  • Live chat with vendors : Every vendor will have access to a private, instant messaging platform that allows users of the website to live chat with them in real-time.
  • Global vendor marketplace: The marketplace will be a truly international marketplace with worldwide vendors to meet any need couples have for wedding products or services. For couples looking for something specific or unique that they can’t get in their community, this platform will connect them with a vendor in another city or country that offers that product or service.

5.3 Risk Analysis

RISK #1: The business’s profitability is linked to the average budget of couples getting married. If the number of weddings decreases or their average spending drops, they are likely to spend less on vendors through the marketplace.

MITIGATION : To mitigate this risk, the Company will diversify the types of wedding services it provides, from both high budget and lower-budget items, so no matter the bride and groom’s budget, they can find what they need on the website without needing to shop elsewhere.

RISK #2 : The wedding industry is a year-round business, but there are predictably busy and slow seasons throughout the year. Consistent month-to-month revenue is not expected and can make Company budgeting more difficult.

MITIGATION : Knowing the ebb and flow of this industry will assist in budget planning for the slower seasons.

RISK #3: Consumers and Canadian law have stringent data protection rules and expectations. Consumers and vendors need assurance that the Company will protect any data collected while browsing or making purchases on the website.

MITIGATION : The Company website will include high-level security, SSL certificates, and a promise that information collected will not be shared or sold to third parties.

6.0 Sales & Marketing Plan

Massek Wedding Co. caters to two main groups:


The Massek Wedding Co. online marketplace connects wedding vendors globally with new customers and clients. In addition, the Company will attract vendors who may already have their own website or online presence but want to expand their reach into new markets.

Many vendors are frustrated due to lost revenue from the 2020 wedding season and are starting to explore new online channels to get their products and services in front of new audiences ready to buy.

These vendors have tried online marketplaces and business listings in the past but hated paying high subscription fees to list their business on these sites, especially when there was no promise of return. Instead, they would rather pay based on a commission-based model.

They are tech-savvy or willing to learn how to use online chat software to chat with prospective customers and clients. They love to talk about weddings and know that when they can personally engage with a prospective buyer, their conversion rates increase, and they can make more sales.

Vendors for Massek Wedding Co. are ready to provide their services virtually and ship products to couples around the world.


Massek Wedding Co. attracts wedding vendors from around the world, so engaged couples can find everything they need to plan and host their dream wedding with ease. Users of the website are primarily women who will likely engage their partners when they see something they like. They are between the ages of 20 to 64, and for many, it will be their first wedding, so they want it to be a memorable experience.

They not only want their wedding to be the most memorable day of their life, but they also want their guests to have fun too. Therefore, having the approval of their family and friends is a high priority for many couples.

Newly engaged couples feel overwhelmed with all the wedding websites and shops in their community and online. They just want a one-stop shop to find and interact with wedding vendors around the world. In addition, they may be feeling overwhelmed or stressed about wedding planning and are looking for an online resource to provide options so they can make their decision.

They also likely have many questions about the process or the services/products online. Being able to chat online with vendors in real-time is valuable to them.

Massek Wedding Co.’s customers are savvy shoppers and either want the best deal or are willing to pay more to get something unique. Users of the Massek Wedding Co. either already know what they need when they start shopping on the site or may begin as digital “window shoppers.”

In addition, friends and family of the couple can use the platform to purchase their wedding attire and accessories or purchase items on behalf of the couple.

6.1 Key Channels

As a 100% online platform, online marketing will be the main focus of Massek Wedding Co.’s marketing strategy. The Company plans to create a robust Instagram and Video (YouTube) marketing plan to create content that attracts both vendors and engaged couples to the website. The Company will also grow a strong presence on Facebook and LinkedIn to provide additional awareness of the Company for vendors, suppliers and purchasers.

The Company will utilize online paid ads to target particular demographics of couples and vendors. Additionally, major vendors will be approached personally and invited to join the platform.

For Google Ads, a Search Engine Optimization (SEO) strategy will target strategic cities in North America. The Company’s marketing plan for Google Ads will provide the greatest return on investment and be the Company’s primary paid ad placement strategy for the first two years. The marketing team will monitor it closely and adjust the campaign to get the highest ROI possible.

6.2 SWOT Analysis

sample of wedding planner business plan

7.0 Financial Plan

sample of wedding planner business plan

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Wedding Venue Business Plan Template

Written by Dave Lavinsky

Wedding Venue Business Plan

You’ve come to the right place to create your wedding venue business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their wedding venues.

Below is a template to help you create each section of your Wedding Venue business plan.

Executive Summary

Business overview.

LV Wedding Hall is a startup wedding venue located in Las Vegas, Nevada. The company is founded by Brittany Anderson, an event planner with over 15 years of experience planning and hosting special events, parties, and wedding receptions. Brittany has a bachelor’s degree in Hospitality Management from the University of Nevada and has been recognized by various organizations for her top notch event management expertise. Now that Brittany has established herself as a leader in the event planning industry, she is ready to open her own wedding venue.  Brittany plans on recruiting a team of highly qualified professionals to help manage the day to day complexities of running a wedding hall including marketing, budgeting, event planning, and scheduling. 

LV Wedding Hall will be an all-inclusive wedding and special event venue, handling everything from the food and decorations to the entertainment and logistics. LV Wedding Hall will make any wedding or special event even more special by removing the headaches involved in planning and working with each client on every detail big and small to ensure their special day is perfect. LV Wedding Hall will be the ultimate choice in Las Vegas for wedding receptions for the company’s focus on extraordinary service and attention to detail.  

Product Offering

The following are the services that LV Wedding Hall will provide:

  • Wedding and event planning
  • Design consultation and coordination
  • Catering services 
  • Booking of live entertainment
  • Photography and videography services
  • Rentals (decor, linens, sound system, etc.)
  • Event hosting and cleanup services

Customer Focus

LV Wedding Hall will target local Las Vegas residents and tourists who are looking for a hassle-free, all-inclusive wedding hall for their wedding reception or other special events such as birthday parties, anniversary parties, and corporate events. No event is too large or too small for LV Wedding Hall. 

Management Team

LV Wedding Hall will be owned and operated by Brittany Anderson, an event planner with over 15 years of experience in planning and hosting special events such as parties, ceremonies, and wedding receptions. Brittany has a bachelor’s degree in Hospitality Management from the University of Nevada and has been recognized by various organizations for her top notch event management expertise. Brittany is confident that her skills in communication, event management, and problem solving will help her successfully propel her new business forward to achieve a healthy profit. Brittany has recruited fellow University of Nevada graduate, Stephanie Smith to be the venue manager and run the day-to-day operations of the hall. 

Stephanie Smith has a bachelor’s degree in business and is an experienced venue coordinator.  Brittany relies strongly on Stephanie’s organizational skills and ability to supervise a large staff, coordinating people and logistics in a fast-paced environment. Stephanie has worked in the wedding venue industry for so long, she understands all aspects required in running a successful wedding hall. 

Success Factors

LV Wedding Hall will be able to achieve success by offering the following competitive advantages:

  • A friendly and knowledgeable staff available every step of the way to ensure all details big and small are handled with care. 
  • Comprehensive, all-inclusive services encompassing every aspect of the event from the food to the entertainment and more, making it easy for clients to have the entire event coordinated through just one company rather than having to go through several vendors. 
  • LV Wedding Hall offers the best pricing in town. With multiple packages and a la carte services to choose from, their pricing structure is the most cost effective compared to the competition.

Financial Highlights

LV Wedding Hall is seeking $500,000 in debt financing to launch its wedding venue business. The funding will be dedicated towards securing and renovating the hall and purchasing equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and initial online marketing campaign. The breakout of the funding is below:

  • Wedding hall build-out: $100,000
  • Equipment, supplies, and materials:  $50,000
  • Three months of overhead expenses (payroll, rent, utilities):  $200,000
  • Marketing costs: $30,000
  • Working capital:  $20,000

The following graph below outlines the pro forma financial projections for LV Wedding Hall.

sample of wedding planner business plan

Company Overview

Who is lv wedding hall .

LV Wedding Hall is a new wedding and special event venue located in Las Vegas, Nevada. The company is founded by Brittany Anderson, an experienced event planner with expertise in planning and hosting special events, parties, and wedding receptions. 

LV Wedding Hall will be an all-inclusive wedding and special event venue, handling everything from the food and decorations to the entertainment and logistics. LV Wedding Hall will make any wedding or special event even more special by removing the headaches involved in planning and working with each client on every detail big and small to ensure their special day is perfect. LV Wedding Hall will be the ultimate choice in Las Vegas for wedding receptions for the company’s focus on extraordinary service and attention to detail. 

LV Wedding Hall History

LV Wedding Hall is owned and operated by Brittany Anderson, an event planner with over 15 years of experience planning and hosting special events, parties, and wedding receptions. Brittany has a bachelor’s degree in Hospitality Management from the University of Nevada and has been recognized by various organizations for her top notch event management expertise.

Since incorporation, LV Wedding Hall has achieved the following milestones:

  • Registered LV Wedding Hall, LLC to transact business in the state of Nevada.
  • Has a contract in place for a two-year lease on a 5,000 square foot facility.
  • Reached out to numerous contacts to include vendors and suppliers to advise them on their upcoming wedding venue in order to start getting contracts. 
  • Began recruiting a staff of event coordinators, hosts, and kitchen staff to work at LV Wedding Hall.

LV Wedding Hall Services

The following will be the services LV Wedding Hall will provide:

Industry Analysis

The wedding industry in the United States is an estimated $57B. There are approximately 330,000 wedding service providers in the United States, with over 900,000 employees. Worldwide, the wedding planning industry is booming and is expected to grow by 6% over the next six years. 

Industry trends include an increase in small customized receptions, outdoor ceremonies, and destination weddings. The industry is heavily saturated, especially in Las Vegas. For this reason, it’s important for industry operators to differentiate themselves from the competition by providing unique service offerings, locations, or better pricing. Additionally, industry operators that provide flexible and customized services have a competitive advantage over those who do not.  

Customer Analysis

Demographic profile of target market.

LV Wedding Hall will target local Las Vegas residents and tourists who are looking for a hassle-free, all-inclusive wedding hall for their wedding reception or other special events such as birthdays, anniversary parties, and corporate events. No event is too large or too small for LV Wedding Hall. 

The precise demographics for Las Vegas, Nevada are:

Customer Segmentation

LV Wedding Hall will primarily target the following customer profiles:

  • Local couples looking to get married in town
  • Tourists looking to get married in town
  • People looking for a unique place for their special event such as a birthday party, anniversary party, or corporate event

Competitive Analysis

Direct and indirect competitors.

LV Wedding Hall will face competition from other companies with similar business profiles. A description of each competitor company is below.

Unique Weddings, LLC

Unique Weddings, LLC is a wedding reception hall located in Las Vegas. Unique Weddings provides wedding planning services, catering, and hosting services. Unique Weddings is able to provide a wide variety of services for their clients. Their list of services includes planning, decor and event consultation, catering, party rentals, and event hosting. 

Unique Weddings, LLC’s promise is to deliver a one of a kind reception hall for its clients so their special event is a memorable experience for all guests. Unique Weddings, LLC’s team of experienced wedding planning professionals assures all receptions run smoothly, freeing the clients to enjoy their special day. 

Desert Weddings, Inc. 

Desert Weddings, Inc. is a Las Vegas, Nevada-based wedding venue that provides outstanding wedding reception services for couples looking for a desert wedding. Desert Weddings, Inc. takes the hassel out of wedding planning. They provide comprehensive wedding planning and venue services including planning, decor, consultation, catering, and live entertainment. The ownership of Desert Weddings, Inc. are former event coordinators so they understand how an event should be planned, executed, and managed. Clients can depend on their unique wedding planning processes to ensure the whole event runs smoothly. Desert Weddings, Inc. takes the stress out of the planning process and are able to provide exceptional service every step of the way.

Taylor’s Weddings, LLC

Taylor’s Weddings, LLC is a trusted Las Vegas wedding hall that provides superior service to locals and tourists looking to get married in Las Vegas and the surrounding areas. They are able to provide a one-stop shop for couples looking for an all-inclusive wedding planner. Taylor’s Weddings, LLC eases the stress of clients who are overwhelmed by the hassles and complexities that come with planning a wedding. The venue’s pricing structure is simple and straightforward. Taylor’s Weddings, LLC offers three tiers for their services – the Silver Package (venue rental, minimum services included), the Gold Package (venue rental, essential services included), and the Platinum Package (venue rental and all services included).

Competitive Advantage

LV Wedding Hall will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of event coordinators who are ready to handle all details of the event no matter how large or small. 
  • Comprehensive menu of services that allows for clients to get everything they need for their event in one place rather than having to deal with multiple vendors. 
  • LV Wedding Hall offers the best pricing in town. With customizable packages and a la carte options, their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

LV Wedding Hall will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees that is able to provide a comprehensive set of wedding venue services (planning, consultation, catering, hosting, live entertainment, etc.).
  • Unbeatable pricing to its clients – LV Wedding Hall’s customizable service offerings allows clients to choose the services that work best for them and their budget. 

Promotions Strategy 

The promotions strategy for LV Wedding Hall is as follows:

Word of Mouth/Referrals

Brittany Anderson has built up an extensive list of contacts over the years by providing exceptional service and expertise to her clients. Once Brittany advised them she was leaving her current position to open her own wedding venue business, they agreed to help spread the word of LV Wedding Hall.

Print Advertising

LV Wedding Hall will invest in professionally designed print ads to display in wedding magazines, local newspapers, and direct mailers. 

Industry Events – Expos and Conventions

LV Wedding Hall will attend industry events such as wedding and bridal expos and conventions around the county to build a solid network of industry contacts and promote the venue. 

LV Wedding Hall will utilize an in-house marketing director to design and maintain their website. The website will be well organized, informative, and list all their services that LV Wedding Hall is able to provide. 

SEO Marketing

The marketing director will also manage LV Wedding Hall’s online presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Las Vegas wedding venue” or “wedding venue near me”, LV Wedding Hall will be listed at the top of the search results.

Social Media Marketing

The marketing director will create LV Wedding Hall’s social media accounts and maintain an active presence on various platforms such as Facebook, Instagram, YouTube, TikTok, and Twitter. 

The pricing of LV Wedding Hall will be on par with competitors so customers feel they receive value when purchasing their services. 

Operations Plan

The following will be the operations plan for LV Wedding Hall.

Operation Functions:

  • Brittany Anderson will be the owner and president of the company. She will oversee all vendor and client relationships. Brittany has spent the past year recruiting the following staff:
  • Stephanie Smith – Venue Manager who will supervise the event coordinators, manage logistics, and schedule all staff. 
  • Mike Miller – Staff Accountant who will provide all client accounting, tax payments, and monthly financial reporting.
  • Sam Hernandez – Marketing Director who will provide all marketing campaigns and materials for LV Wedding Hall.
  • Mark Johnson – Head Chef who will provide all catering services for the venue.


LV Wedding Hall will have the following milestones complete in the next six months.

7/1/202X – Finalize contract to lease the wedding hall

7/15/202X – Finalize personnel and staff employment contracts for the LV Wedding Hall team

8/1/202X – Finalize contracts for vendors and suppliers

8/15/202X – Begin networking at industry events 

8/22/202X – Begin build out of LV Wedding Hall 

11/1/202X – LV Wedding Hall opens for business

Financial Plan

Key revenue & costs.

The revenue drivers for LV Wedding Hall are the fees they will charge to the clients for their services and fees charged to their clients for rentals (equipment, decor, sound system, etc.). LV Wedding Hall will provide customizable packages and a la carte services as well. 

The cost drivers will be the overhead costs required in order to staff a wedding venue. The expenses will be the payroll cost, rent, utilities, fees paid to suppliers, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Events per Year: 12
  • Average Fees per Event: $20,000
  • Venue Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, wedding venue business plan faqs, what is a wedding venue business plan.

A wedding venue business plan is a plan to start and/or grow your wedding venue business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your wedding venue business plan using our Wedding Venue Business Plan Template here .

What are the Main Types of Wedding Venues?

There are a number of different kinds of wedding venues, some examples include: Banquet hall, Farm/Barn, and Loft/Modern Event Space.

How Do You Get Funding for Your Wedding Venue Business Plan?

Wedding venues are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Open a Wedding Venue Business?

Opening a wedding venue business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.

1. Develop A Wedding Venue Business Plan – The first step in opening a business is to create a detailed business plan for a wedding venue that outlines all aspects of the venture. This should include market research on the wedding industry and potential target market size, information on the services you will offer, marketing strategy, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your wedding venue business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your wedding venue business is in compliance with local laws.

3. Register Your Wedding Venue Business – Once you have chosen a legal structure, the next step is to register your wedding venue business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to open your wedding venue business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Wedding Venue Equipment & Supplies – In order to start your wedding venue business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to open promoting and marketing your wedding venue business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful wedding venue business:

  • How to Start a Wedding Venue Business

Where can I get a Wedding Venue Business Plan PDF?

You can download our wedding venue business plan PDF template here. This is a wedding venue business plan template you can use in PDF format.

Other Helpful Business Plan Templates

Photography Business Plan Template Event Venue Business Plan Template Catering Business Plan Template

Download wedding venue business plan template

Sample Wedding Planning Service Business Plan

Wedding planner business plan sample.

This article is important to those about starting a wedding planning business. Wedding planning business is a business that deals with helping prospective couples to organize their wedding ceremonies to make it an interesting and less stressful one.

It involves some series of organizations on both the side of the couples and the organizers. It begins with booking an appointment with the prospective couples at our offices and signing of some important documents.


Here is a sample business plan for starting a wedding consultant business.

BUSINESS NAME: LarGarry wedding planner company

  • Executive Summary
  • Our product and Services
  • Vision statement

Mission Statement

  • Business Statement
  • Market Analysis

Sales and Marketing Strategy

  • Financial Plan

Competitive Advantage

  Executive Summary

LarGarry wedding planner is a wedding planning company which has fulfilled all the legal requirements for starting a business in Florida, United State of America. The business will do all in his ability to fulfill all its obligations and provide good service for prospective customers.

Nelson Larry and Newman Garret will both be the owner and manager of the company which will be located in Florida, United State. They have been able to secure a total of $300,000 from their savings and sales of some of their assets to contribute to the start-up capital which amounts to $500,000.

A bank loan will be used to complete the remaining fund which is $200,000 and plan has been in place to complete the fund as soon as possible.

Our Product and Services

LarGarry wedding planner has gone into the wedding planning business to provide prospective couples with the best planning for both before during and even after their wedding ceremony all over the world, and not limited to United State alone. We are poised to provide required equipment that is very good which includes;

The headquarter will be in Florida, United State. Our services include setting up of tents, reception ground, cake production, and other needed supplies as specified on our contract.

Vision Statement

Our vision in the planning industry is to attain the height of the best wedding planner in the world that is offering the best service.

Our mission is to be able to build a standard wedding planning firm, which will organize some of the best wedding events ever. Our secret would be working hand in hand with the organizers, and considering their situation to make our service suit them well.

Business Structure

Due to the intense and strong competition in the market and the importance of a wedding program, LarGarry will only be employing individuals with high experience, talented ones, very hardworking ones, and those with a mature reputation.

Market Analysis Market Trend

Organizing and planning a wedding requires great skill, commitment, and preparations to be able to prepare a perfect occasion for the couples. There are thousand or probably hundreds of wedding events happening each week and either directly or indirectly wedding planners are involved in the events.

Target Market

Our target market is people getting married. Since marriage is a thing of joy, prospective couples may not be able to make do with the preparations alone. This is why you are needed.

We would make sure the services our customers received are top-notched and as such tell others about all. We will also make use of all available media to advertise our company amongst which we will use;

  • Extensively use the Radio
  • Television services will also be used.
  • Billboard would be placed at different open locations.
  • Internet (online advertisement)
  • Social media using the like of Facebook, Instagram advertisements

Financial Plan Source of Startup Capital

A minimum startup capital which amounts to $500,000 will be needed for the purchase of the required equipment for the required business registration. As at present we have been able to raise a total sum of $300,000 from our savings and we are expecting to raise the remaining $200,000 from a bank loan.

LarGarry wedding planner is new to the industry, this is not a limitation to us as we have and still making the required advanced preparation. With a team filled with a first-class experience and the willingness to work, we are sure to succeed in the business.

Above is a simple and standard wedding planning business plan sample with the name LarGarry wedding planner.

This business will be co-owned by Nelson Larry and Newman Garret both of whom have been friends and have been involved in so many successful business dealings.

As stated earlier both Nelson Larry and Newman Garret will produce the startup fund and secure the remaining fund from their banks.

How to Become a Wedding Planner Step by Step

Wedding planning is a career path that has attracted a lot of attention lately. This is understandable due to its huge potential for financial rewards as well as the fulfillment it provides. However, before finding fulfillment and reaping financial rewards in this line of work, you must be driven by real passion and interest.

If this is lacking, then you will barely make an impact. This article seeks to provide basic details of things required as well as steps to take to become a wedding planner.

As a wedding planner, you are involved in a delicate line of work where you are required to relieve couples the stress of having to plan every detail of their wedding. Your job is to ensure that they experience a perfect day, knowing that this will be one of the most significant and memorable days in their lives.

Getting it right will mean a world of difference to your clients, their guests, and even to you. This is where deep satisfaction comes from.


Features of a Good Wedding Planner

To be a good wedding planner, there are certain character traits you cannot do without. These include having the capacity to persevere, being diligent, must be a person that pays attention to details, as well as loving to solve problems or tackle challenges.

Others include having the ability to network, being good at budgeting, being a good organizer and planner as well as having effective time management skills. In addition to these, your sense of style and color will be of significant help.

Interpersonal Skills

This is one important requirement you cannot do without. Being the most significant day of their lives, your clients can become very emotional during the planning process.

As a wedding planner, you are expected to play several roles, part of which includes being a psychologist, mediator, and confident. You will be heavily relied upon to calm frayed nerves as well as give assurances that everything will go on fine. This requires that you are not emotionally unstable.

Your ability to maintain a calm and reassuring demeanor is an asset that you will need if you will go far.

How Does Wedding Planning Fit into Your Lifestyle?

Your work schedule as a wedding planner is usually different from the standard work schedule. This is because your weekends will likely be spent at work as most weddings fall on Saturdays (a few on Sundays). This means that you cannot spend quality time with friends and family as you should during these periods.

In addition to these, your clients will likely be at work from 9 to 5 , leaving evenings as the only window of opportunity during the workweek you can meet to prepare for their special day. With this type of unusual work schedule, you will have to make out time to rest by taking a day or two off. Before going into this career path, you need to ask yourself if you can cope with these demands as well as knowing if it fits your lifestyle.

On a typical wedding day, you will be on your feet for extended periods. This can be from 10 to 15 hours. This is where perseverance comes to play. During these times you will be involved with a lot of activity that ranges from receiving deliveries, supervising the arrangement and installation of equipment, and several others. This can be both physically and mentally draining. During such periods, you would have to be at your optimal best and constantly on the lookout to ensure everything is carried out according to plan.

Requirements for Being a Wedding Planner

There are no specific requirements for being a wedding planner. Also, there are no licensing or certification requirements.

However, in setting up a wedding planning business, you will have to follow all the steps for setting up a business which includes business registration and obtaining relevant licensing. The easiest way to become a wedding planner is to utilize related experiences or leverage on skills you have to enter into this career path. The skills that will be most beneficial for this line of business are organizational and problem-solving.

What is Your Driving Force?

Knowing what drives your interests can make a whole world of difference. People are either driven by the right reasons or the wrong ones.

For some, they see wedding planning as an avenue to make a lot of money. This group of people will hardly make headway. Becoming a wedding planner requires a passion for the job. This is a necessary quality that will keep you afloat during trying times. Passion enables you to give in your best even when there are no incentives.

By building a good reputation in the business, the rewards are enormous as you will hardly lack patronage.

Getting the Experience

Getting the required experiences is very important in your quest to become a wedding planner. By working with a wedding planner, you are exposed to the realities of the job. This enables you to handle any challenges that may arise when you start your own business. This is better than going into the business without prior experience.

READ: Best Wedding Planning Names

The field of wedding planning is one with several opportunities as well as challenges. We have seen that the demands of the job on you can be physically and emotionally draining. This is in addition to working at odd times and having odd work schedules.

Although it presents a unique opportunity for building a thriving career, you need to ask yourself how prepared you are for this.

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Wedding Venue Business Plan

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After getting started with upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your wedding venue business plan pdf  and doc file . It’s the fastest and easiest way to start writing your business plan.

Download a sample wedding venue business plan

Need help writing your business plan from scratch? Here you go;  download our free wedding venue business plan pdf  to start.

It’s a modern business plan template specifically designed for your wedding venue business. Use the example business plan as a guide for writing your own.

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Download Wedding Venue Business Plan

Free Wedding Venue Business Plan PDF [2024 Template + Sample Plan]

Image of an outdoor wedding venue business.

Anthony St. Clair

10 min. read

Updated February 7, 2024

Free Download:  Sample Wedding Venue Business Plan Template

With couples nationwide ready to tie to knot after pandemic delays, the next few years could be a boom time for weddings . 2021 saw 1,934,982 weddings in the US alone , at an average cost of $27,063 per wedding. Whether you’ve been wanting to start a wedding venue as your primary business or a side hustle, writing a wedding venue business plan can help you say “I do” to your startup.

  • How to write a wedding venue business plan

Like the perfect wedding speech, your business plan is just long enough to do what it needs to do, but short enough so you can get on with the good stuff. That’s why we recommend using the one-page plan format to cover all of the necessary information to build a wedding venue business.

As you plan your wedding venue business, here are a few things to keep in mind that can help you become a business newlywed on a path to success.

1. Outline the basics about your wedding venue’s location, proximity, and offerings

As a wedding venue, location is everything. Your goal is simple: Understand what will compel people to hold their special day at your special place, and what makes your location a good site logistically. 

Here are a few questions to help you nail down the value your site presents to customers:

  • What sort of property is the venue? Is it urban, small town, or rural?
  • Is space available for the ceremony only, or for the reception too?
  • Is lodging available on-site or nearby?
  • What sort of dining and refreshment options are offered in-house? Or, how easy is it for a third-party caterer to set up and run prep, service, and cleanup operations?
  • Outdoor, indoor, or options for both?
  • Are there other activities that can be part of the venue or your wedding package options, such as flower picking, wine tasting, or golf?
  • How will people get there? What highways, airports, and/or train stations is your venue close to? How many vehicles can park on-site, and how many people can the venue legally hold?

Knowing what you don’t offer can be a strength

If you don’t offer something as part of your business, that also gives you opportunities to partner with other businesses, For example, if your services won’t include food service, form relationships with local caterers. Customers seeking wedding or other event planning may already have a caterer in mind, but many will also appreciate knowing that you have a list of partners you recommend and regularly work with.

Location informs everything about your plan and your marketing. A venue in a city might appeal to one type of wedding customer. Or, if your venue is outside a major urban area, it can be an opportunity for guests to come together while getting away from it all.

What you don’t offer can also help you hone in on your target customer (more on that in a bit). No venue can be everything to everyone. By knowing what your venue offers and what its features are, you can better craft messaging that appeals to the people most likely to want to hold their wedding at a place just like yours.

Above all, your wedding venue lean plan helps you understand what problems you solve for your customers, and how your venue will be an integral part of the memories they make on their special day. When you have a solid grasp of this in your lean plan, you can also find the right way to appeal to your customers.

  • 2. Research your local wedding market and target wedding customer

An estimated 336,725 businesses operate in the $57 billion US wedding industry . Competition can be fierce. But since marriage is one of life’s major milestones for many adults, opportunity still abounds for new wedding venues and startups. You just need to identify and target the right customers.

In order to understand your target customer, you’ll need to get a sense of the broader population around you and wherever you are trying to market your venue. Here are a few questions to work through that can help you identify your ideal audience:

  • Are you trying to find customers within a certain geographical radius of your venue, or are there cities or towns farther afield you want to market to as well?
  • What are the demographics, business factors, and other aspects of your local area? Your target area?
  • How many other wedding and event venues are in the area? Where do your services overlap, and where do they differ? How do they market and advertise their services? How can you innovate and stand out?
  • Is your target customer brides and grooms themselves, or are you aiming to work more with wedding planners and consultants?
  • What trends have been prevalent at weddings over the past few years? What trends are on the horizon that you need to account for in your planning?
  • How do you need to reflect cultures, religions, and other preferences in your offerings?
  • Who is the target customer you’d most like to work with? What problems are they trying to solve? What fears or concerns will they come to you with? What will they be looking for to have the most amazing wedding day possible?

Knowing your market and your target customer helps you understand your plan, your business, and your path to a profitable, sustainable wedding venue business. But if no one knows about your venue or why they’d want to have their wedding there, then no one will come.

  • 3. Plan out promotional strategies for your wedding venue

Growing market awareness is the biggest leap in building a wedding venue business. Getting the word out through promotional, marketing, and advertising strategies educates people about your venue, discover why it’s a good fit, and how they can get started on planning their perfect day.

Word of mouth is often the best way to naturally build awareness and referrals for your venue. This doesn’t just include customers, but business partners as well. As you work toward starting operations, build relationships with other industry players, from florists to caterers, local DJs to formal wear shops. Treat your partners well when you collaborate on a wedding, and they can become your most avid promoters.

Depending on your market—online, TV, radio, and print advertising can also be important paid options to explore. Participating in wedding planning events or bridal shows is also a great option. Test different channels to see what sticks. More than likely, you’ll land on some sort of mix between traditional and digital advertising depending on your audience.

Aside from paid channels, your own in-house organic marketing efforts are also essential. Engaging on social media and/or posting to your own blog can show people what you do, why you’re an expert, how amazing your venue is, and build excitement. It also makes for great content to support your paid efforts.

  • 4. Financials and pricing

Every business has startup costs, including your wedding venue. There will also be ongoing expenses to plan for, along with the ups and downs of cash flow in what can be a seasonal industry. When it comes to cash flow, how you price your wedding services, packages, and other events will be key to drawing in business and doing what you can to have a profitable venue. 

Here are financial and pricing considerations to keep in mind:

  • What services and packages will you offer wedding and event customers?
  • How do competitors price their weddings?
  • In addition to weddings, are there other events you’ll want to develop, package, and market?
  • How many full-time, part-time, and seasonal staff will you need to hire? What typical wages and benefits will you need to offer?
  • Costs to renovate or build out your venue, such as design, construction, furnishings, HVAC, lighting, etc.
  • Insurance for your business
  • Legal expenses

Aim to forecast revenues and expenses for the first year. That way, even as you adjust along the way, you have some numbers to give you initial expectations. As you complete your first year of operations, try to plan out and broadly estimate your business finances over the next one to three years.

What this covers is the money you’ll be spending and what sort of revenue your venue will bring in. For example, how many weddings per year, at what price point, does your venue need to host in order to break even? How many to be profitable? Understanding how you’ll manage cash flow will also help you weather ups, downs, and seasonal boom times and slowdowns.

  • 5. Vendors and partners

Connections with vendors, other industry players, customers, and more form the vital relationships that can help you launch a successful wedding venue.

A wedding venue is not a lone wolf operation. Understanding how many people your team will need will help build out cash needs for payroll and benefits. It can also give you insight into how you may want to structure the business legally. Whether you are opening this startup with you as the sole owner or with one or more business partners, examining entities such as limited liability companies (LLCs) or corporations can help you determine the entity that’s most beneficial to your business.

You should also build out relationships with other businesses, such as suppliers, caterers, photographers, and other complimentary businesses. A solid lineup of contacts not only can help spread the word about your venue but trusted contacts can be key to working through a last-minute problem. 

It may even be wise to partner with other wedding venues outside of your immediate area. If their bookings become maxed out, they may recommend you as a viable alternative. 

  • Tips to run a successful wedding venue business

Running a successful wedding venue can take more than just setting up shop and spreading the word. Here are a few quick tips that can help you build out your plan more:

Consider offering other events and services, not just weddings

Venues suitable for weddings are usually suitable for other events or services. Diversifying your offerings can also help you weather seasonal ups and downs, and possibly provide more stable cash flow to your business. 

Are there other group events you can offer, such as holiday parties or company retreats? What other services can you add to weddings or other events? From accommodation to all-inclusive packages, the more you can diversify and expand the value and convenience of your venue, the better you can position your business for success.

Focus on personalization and care

Weddings can be stressful. While many adults get married at least once, they also want to feel like their wedding is personal and unique. When a couple feels like they are taken care of, they not only have a better wedding day but a more positive view of your venue. Look at how your business can talk up the personal touch. After the wedding, ask your customers for testimonials that can talk up how you and your staff went above and beyond to care for each and every guest.

Rent your venue for events other than weddings

Another option to diversity yet cut down your time and resource investment? Rent out the spacer weddings and other events. Your primary responsibility is to provide the venue. The people renting the space then make other arrangements for services, supplies, and more.

  • Download your free sample business plan for a wedding venue

Downloading our free wedding venue business plan PDF can give you the template you need to start setting up the wedding venue business of your dreams. It’s just one of the hundreds of free sample plans that have been time-tested by our team and by thousands of entrepreneurs all over the world.

Weddings are a competitive industry, but a solid lean plan can help you start a successful venue. You’ll also be able to examine your shop idea from different angles, identify potential challenges, and build a stronger business than you could otherwise.

Your wedding venue could be your perfect partner. Use your free wedding venue plan to help you tie the business knot today.

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Content Author: Anthony St. Clair

Anthony St. Clair is a business copywriter, author of the Rucksack Universe travel fantasy series, and a craft beer writer specializing in Oregon. Learn more at

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Table of Contents

  • 1. Outline the basics about your wedding venue’s location, proximity, and offerings

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FREE 10+ Wedding Planning Samples in MS Word | Apple Pages | Powerpoint | PDF

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Embark on an enchanting path to your special day with our comprehensive Wedding Planning templates. Designed to simplify your journey, these tools ensure every detail is captured, from the whimsical to the essential. Start crafting your unforgettable celebration with confidence, supported by resources tailored for seamless sample planning . Whether it’s a grand affair or an intimate gathering, our templates are your blueprint to a wedding that reflects your unique love story.

Wedding Planning

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What is Wedding Planning?

Wedding planning is the process of managing all the details and logistics involved in organizing a wedding. This can range from the large-scale decisions like venue selection and guest list creation to the minute details such as table settings and music playlists. A wedding planner is often enlisted to ensure that every aspect of the big day is executed flawlessly, allowing the couple to enjoy their special occasion without the stress of managing the event.

Key Responsibilities

  • Understanding the Couple’s Vision : The first step in wedding planning is to understand the couple’s style and expectations for their big day.
  • Budget Management : One of the most critical aspects is managing the sample budget . Wedding planners help couples allocate their funds appropriately and find ways to maximize their budget.
  • Venue and Vendor Selection : Selecting the right venue and vendors is crucial. Planners often have extensive networks and can secure the best fit for the couple’s needs.
  • Coordination and Timelines : They create detailed timelines and floor sample plans, ensuring everything from the ceremony to the reception is timed perfectly.
  • Problem-Solving : On the wedding day, sample planners are the go-to professionals for solving any unforeseen issues that arise.

The Wedding Planning Process

The process of planning a wedding can be broken down into several key stages:

  • Initial Consultation : This is where the planner meets with the couple to discuss their ideas and start the planning process.
  • Budget Planning : A detailed budget is created, outlining all the expected costs.
  • Venue and Date Selection : The planner assists in finding the perfect venue and date for the wedding.
  • Vendor Hiring : From photographers to caterers, the planner helps select and hire various vendors.
  • Design and Decor : The aesthetic elements of the wedding are planned, including themes, colors, and decorations.
  • Rehearsal Coordination : The planner often helps to organize and run the wedding rehearsal.
  • Day-of Coordination : On the wedding day, the planner is present to oversee all aspects of the sample event .

Key Elements of Wedding Planning

  • Budgeting for the Big Day Crafting a wedding budget is the first and perhaps most crucial step in wedding planning. It sets the framework for what is feasible and guides the decision-making process for all subsequent choices.
  • Venue Selection The venue sets the stage for the entire wedding. It’s not just about finding a beautiful space, but also considering factors like guest capacity, venue services, and logistical concerns.
  • Vendor Coordination From photographers to florists, caterers to musicians, wedding planners must select and manage a team of vendors who can bring the wedding vision to life.
  • Design and Decor This aspect involves creating a cohesive aesthetic for the wedding, which includes themes, color schemes, decorations, and the overall atmosphere of the event.
  • Ceremony Planning The heart of the wedding, the ceremony, requires careful planning of the order of events, the participants (such as the wedding party and officiants), and the legal requirements.
  • Reception Details The reception is where guests celebrate the newlyweds, and planning it involves organizing entertainment, food and drink, seating arrangements, and other festivities.
  • Logistics and Timeline A detailed timeline ensures that the wedding day proceeds smoothly, with each element transitioning seamlessly into the next.

What You Need to Know Before Planning a Wedding

Embarking on the journey of planning a wedding is both exciting and daunting. Before you dive into the details, there are several key considerations to keep in mind. Understanding these foundational elements can help ensure a smoother planning process and a wedding that aligns with your vision.

Understand Your Vision and Priorities

  • Personal Preferences : Reflect on what kind of wedding you and your partner want. Do you prefer a grand affair or an intimate gathering? Understanding your shared vision is essential.
  • Priorities : Identify what aspects of the wedding are most important to you both. Is it the location, the food, the music, or the photography? Knowing your priorities will help you allocate your budget effectively.

Set a Realistic Budget

  • Financial Assessment : Have an open and honest conversation about finances. Determine how much you can realistically afford to spend on your wedding.
  • Hidden Costs : Be aware of potential hidden costs, such as gratuities, service fees, and taxes, which can add up quickly.

Consider the Guest Experience

  • Guest List Size : The number of guests will impact your choice of venue and budget. Consider the experience you want your guests to have and who you truly want in attendance.
  • Accommodations and Accessibility : Think about the logistics for your guests, including accommodations for out-of-towners and accessibility for those with mobility issues.

Choose the Right Date and Venue

  • Season and Date : The time of year will affect many aspects of your wedding, from attire to venue availability. Consider the significance of the date and the season’s impact on your plans.
  • Venue Research : Look for venues that align with your vision and analysis budget . Consider the location, capacity, restrictions, and what is included in the rental fee.

Research Vendors Carefully

  • Reputation and Style : Research vendors whose style aligns with your vision and who have a solid reputation. Read reviews and ask for references.
  • Contracts and Policies : Understand the contracts and cancellation sample policies of each vendor. Know what is included in their services and what might incur additional costs.

Plan for Contingencies

  • Backup Plans : Have a plan B for critical elements like the ceremony location in case of bad weather.
  • Wedding Insurance : Consider purchasing wedding insurance to protect your investment from unforeseen circumstances.

Understand Legal Requirements

  • Marriage License : Research the requirements for obtaining a marriage license in your state or country, including any waiting periods or blood tests.
  • Name Change Process : If you plan to change your name, understand the process and what documents you’ll need to update.

Take Care of Yourselves

  • Stress Management : Wedding planning can be stressful. Make sure to take breaks, delegate tasks, and focus on self-care.
  • Premarital Counseling : Some couples find premarital counseling helpful in preparing for marriage beyond the wedding day.

Before planning your wedding, taking the time to understand these key considerations can set a strong foundation for the journey ahead. With careful thought and preparation, you can create a wedding that is both a reflection of your love and a celebration you’ll remember fondly for years to come.

Challenges in Wedding Planning

Despite the joyous outcome, wedding planning comes with its set of challenges. Budget constraints, vendor availability, family expectations, and the sheer scale of the event can all present obstacles that require creative and diplomatic solutions.

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How to Plan a Wedding

Planning a wedding can be an exhilarating journey, one that involves a blend of creativity, organization, and foresight. Here’s a comprehensive guide to help you navigate through the process, ensuring that when the big day comes, it unfolds with grace and ease.

Step 1: Envision the Wedding

Before diving into the logistics, take a moment with your partner to envision what your ideal wedding looks like. Discuss the size, location, theme, and what overall feel you want for your wedding. This vision will guide all your subsequent decisions.

Step 2: Set a Budget

Determine how much you’re willing to spend on your wedding. This crucial step will influence every decision from the venue to the vendors. Be realistic about what you can afford and stick to your budget to avoid financial strain.

Step 3: Create a Timeline

Weddings are often planned over the course of a year or more. Create a sample timeline that outlines all the major milestones leading up to your wedding day. This should include deadlines for booking vendors, sending out invitations, dress fittings, and more.

Step 4: Choose Your Wedding Party

Decide who you want to stand by your side on your wedding day. Your wedding party can be as large or as small as you wish, but choose people who are reliable and willing to help you through the planning process.

Step 5: Guest List and Venue

Compile a guest list that aligns with your budget and venue capacity. Once you have a rough headcount, start looking for a venue that fits your size, style, and budget requirements. Book your venue early as they often fill up quickly.

Step 6: Select Your Vendors

Research and select vendors who align with your vision and budget. This includes photographers, caterers, florists, and entertainment. Read reviews, ask for referrals, and meet with them to ensure they’re a good fit for your wedding.

Step 7: Wedding Attire

Start shopping for your wedding attire early. Whether it’s a dress, suit, or something else entirely, remember that alterations and fittings can take time.

Step 8: Invitations and Registry

Design your sample invitations to reflect the theme of your wedding. Also, set up a wedding registry to guide your guests in selecting gifts you’ll love and use.

Step 9: Plan the Ceremony and Reception

Work out the details of the ceremony and reception. This includes the order of events, the music, readings, and who will be involved in the ceremony. For the reception, plan out the seating chart , menu, and entertainment.

Step 10: Transportation and Accommodation

Arrange transportation for yourselves and your guests, if necessary. Also, block out hotel rooms for out-of-town guests to ensure they have a place to stay.

Step 11: Final Details

As the wedding day approaches, confirm all details with your vendors. Create a wedding day sample itinerary and share it with your wedding party and vendors to ensure everyone knows the sample schedule.

Step 12: Enjoy Your Wedding Day

After months of planning, it’s important to enjoy your wedding day. Trust your vendors, delegate last-minute tasks, and remember to take in every moment of this special day.

In conclusion, a well-planned wedding is a beautiful symphony of details that come together to celebrate the love between two people. It’s a testament to the power of organization, vision, and the magic that happens when everything aligns perfectly on one special day. Whether you’re a bride-to-be, a hopeful groom, or a professional planner, understanding the intricacies of wedding planning is the first step towards creating an unforgettable celebration.

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A couple started planning their winery wedding without a set budget. Here's how their $73,000 day came together, from a pricey venue to DIY decor.

  • High-school sweethearts Julia and Mark Baugh got married on September 3, 2023.
  • Julia broke down their  $73,405 wedding day for Business Insider.
  • The venue cost  $41,000, and the couple DIYed some of their decor.

Insider Today

When Julia and Mark Baugh got engaged, they didn't know much about the cost of a wedding .

They were the first of their friends to get married , meaning they had no real idea of venue prices, how much a floral arch would cost, or what they could expect to pay a videographer.

Julia spoke to Business Insider about how their wedding came together, breaking down the cost of their day.

Julia and Mark Baugh have been together since they were teenagers.

sample of wedding planner business plan

Julia was best friends with Mark's cousin throughout her childhood, but she didn't meet her now-husband until they were teenagers, she told Business Insider.

They finally met when Mark took the duo to get ice cream when Julia was 16 and he was 17. Their connection was instant.

"We've been best friends and dating ever since," Julia said.

Today, the Baughs live in New Jersey, where Julia, now 24, works for a mortgage company, and Mark, 25, works for a health company. Julia also creates content on TikTok .

When they got engaged in 2021, the Baughs didn't know much about weddings.

sample of wedding planner business plan

Mark popped the question in 2021 when he and Julia were 23 and 22.

Julia told BI they were the first of their friends to get engaged , so they didn't know much about weddings as they started planning their day.

"I was never one of those people that was like, 'I can't wait to get married,'" Julia said. "I never really thought about it. So honestly, planning a wedding was kind of a shell shock for me because of how overwhelming and expensive it was."

They set the wedding for September 3, 2023, giving them ample planning time.

As they started planning, Julia and Mark weren't sure how much to budget for their wedding.

sample of wedding planner business plan

Julia and Mark are savers, but they weren't financially planning for their wedding when he popped the question.

"We were actually trying to buy a house when he proposed," Julia said. "So that was really what we were saving for, and then we were like, 'Crap, now we have to save for a wedding.'"

Because they knew so little about the cost of weddings, the Baughs didn't set a budget as they started looking at vendors. Instead, they decided to find a venue that fit their needs, planning to select affordable vendors to complement it.

They fell in love with a winery.

sample of wedding planner business plan

When Julia saw photos of the Renault Winery & Resort in Egg Harbor City, New Jersey, online, she was pretty certain she would get married there.

"When I first saw it, I was like, 'This is it.' But just to appease everyone else, I checked out other ones," Julia said. "But as soon as we got there, my husband and I were like, 'Yep, let's just book it. This is our dream venue.'"

The outdoor space at the property particularly appealed to Julia, as she thought the winery would be the perfect backdrop for their ceremony.

Julia also liked that the venue provided catering and bar services as part of its wedding package.

sample of wedding planner business plan

The venue booking included alcohol, catering, tableware, and linens for the event, so the Baughs didn't have to outsource those services. Julia didn't want to have to worry about additional vendors on the wedding day, so the all-inclusive nature of Renault Winery & Resort appealed to her. It even included the cost of the cake.

"I didn't really want to set up anything on our wedding day," Julia said. "I didn't want to have to worry about bringing alcohol. I didn't want to have to worry about finding caterers."

"I just wanted to be able to enjoy getting ready and not have to worry about setting up, so it made it really easy," she added.

The venue was the priciest aspect of the wedding for the Baughs, and their parents ended up paying for it.

"Our parents split the venue price, which was awesome because we weren't even expecting to have help," Julia said.

Venue cost: $41,000

Julia wanted to invest in florals for the wedding.

sample of wedding planner business plan

Julia decided to go with a garden party theme for the nuptials, which meant flowers would be essential to the decor.

She tapped Bespoke Floral & Event Design to create floral displays with white flowers and a plethora of greenery, choosing the colors based on how photos of the event would look down the road.

"I picked our flower colors because I thought it would always match our home decor," she said. "If I picked pink flowers or whatever color, I would not want to hang the photos if I changed my home decor."

The ceremony included a floral arch, as well as arrangements lining the aisle.

But the Baughs reused the flowers that made a statement at their ceremony to get the most bang for their buck.

sample of wedding planner business plan

In terms of their budget, the Baughs spent a large portion on flowers.

"Flowers were definitely a splurge," Julia said. "I wanted that to be the main focus of the whole day."

However, they were able to get the most out of their investment by reusing flowers throughout the day. For instance, the arch at the altar was repurposed to accent Julia and Mark's sweetheart table, as were several bouquets lining the aisle.

Florals: $12,000

The Baughs also rented furniture to add more seating for their guests.

sample of wedding planner business plan

The Baughs wanted to add more furniture to the venue, specifically a couch and chairs for guests to lounge on throughout the event. Julia said they were particularly useful during cocktail hour.

They chose white couches and chairs with gold accents, as well as a glass coffee table, from Vision Furniture Event Rentals , placing flowers near them so they fit with the event's aesthetic.

"They were just another place to hang out and sit down," she said. "We actually took photos in front of it, which was really fun."

Furniture rentals: $800

To make the day run smoothly, the couple hired a coordinator for the wedding.

sample of wedding planner business plan

The Baughs didn't hire a full wedding planner, as Julia planned much of the day. But they did hire Tutti Belle Events to help them in the final stretch of wedding planning and on the day of the event.

"I pretty much planned the whole thing, and then two months before, she took over and did everything, which was so helpful," Julia said. "I was having a nervous breakdown two months before because I was so nervous, so it worked out."

Looking back at the day, Julia told BI that hiring a day-of coordinator for the wedding was one of the best investments she made in the wedding.

"She did so many things I did not even think of that needed to be done," Julia said.

Coordinator: $2,000

The Baughs added DIY touches to their wedding, which saved them money and brought their vision to life.

sample of wedding planner business plan

For instance, Mark made their welcome sign and brought Julia's vision for the seating chart to life.

"I found two pictures of a seating chart that I wanted to combine," she told BI. "My husband's very handy. He loves doing projects, and he's done a ton of stuff around the house."

So when he offered to make the seating chart for the day using materials they already had at home — making it essentially free — Julia was thrilled. The white, arched board had shelving with seat assignments and small bud vases of flowers. A "find your seat" decal written in cursive completed the sign.

Mark used materials they already had for the welcome sign as well.

"We always say I'm the brains behind the operation, and he does everything," Julia said of herself and her husband.

Seating chart and welcome sign: $100

Julia also designed their menu cards.

sample of wedding planner business plan

Julia made the menu cards herself, working with a printer to bring them to life. She even added a wax seal to the top of them.

Menu cards: $50

The Baughs also added an ice cream cart to their day.

sample of wedding planner business plan

Churn House is a local New Jersey ice cream shop with a churn cart for mobile events that provides ice cream sandwiches.

The brand reached out to Julia about including one of its carts at her wedding after seeing some of her TikTok content.

"Everybody loved it," Julia said of the cart. "The ice cream sandwiches were gone."

"They were such a hit, especially because it was 95 degrees on the day of the wedding," she added.

Churn cart: $650

Julia and Mark's wedding was documented in several ways.

sample of wedding planner business plan

Julia wanted "bright, airy photos" for the wedding, and Amber Dawn Photography was the perfect fit for her vision.

"She was so friendly," Julia said of Amber. "She took the best photos. When we got them back, I was like, 'I could not even imagine them looking this good.'"

Photographer: $5,200

They also hired a videographer.

sample of wedding planner business plan

The Baughs struggled to find a videographer, as many of them were out of their price range.

But then they found Forever Filmworks , which was perfect for their needs.

"I'm so glad we did it because we have the audio," Julia said. "We have the vows. We have all the speeches."

Videographer: $1,900

The Baughs had a content coordinator to document candid moments from the day, too.

sample of wedding planner business plan

In recent years, couples have started hiring people to create content for their weddings, capturing shorter and more behind-the-scenes moments than traditional photographers or videographers often do.

The Baughs tapped Salt Air Socials for the job, so their wedding was covered from as many angles as possible.

Content creator: $475

Music played a big role in the couple's wedding.

sample of wedding planner business plan

The Baughs had live music at their ceremony, hiring Ceremonious Strings for $650 to accompany them.

But their reception had more of a party feel thanks to DJ Treble & Bass Productions , whose services cost $3,000.

Music: $3,650

Julia's wedding dress was a gift, but she paid for her hair and makeup for the nuptials.

sample of wedding planner business plan

Julia's mother bought her a $4,000 Badgley Mischka Bride wedding dress and a $400 veil.

But Julia paid for her hair and makeup herself. Prostyled Bride styled her hair, which cost $250, and her makeup services were provided by Makeup By Brielle for $350.

Mark chose to rent a tuxedo for the wedding, which cost $180.

Dress and veil: $4,400

Hair and makeup: $600

Groom's attire: $180

Julia and Mark hired an officiant, but they said private vows, too.

sample of wedding planner business plan

Mark DeMuro officiated their wedding. Julia told BI he "wrote something cute" for them to say during the ceremony.

But they exchanged more personal vows privately during their first look ahead of the ceremony.

"We are both very shy, so we were very nervous to say vows in front of everyone," Julia said. "So it was really sweet to do it by ourselves."

Officiant: $400

In total, the couple's wedding cost over $73,000.

sample of wedding planner business plan

Though Julia and Mark's parents helped cover some of the costs, the couple still spent $28,000 of their own money on the wedding.

Julia thinks it's important for couples to know the real cost of weddings before they get engaged, which is why she's been open about her budget breakdown on TikTok .

"I feel like a lot of people don't really understand how much of an investment a wedding is," she said. "If you're going to have a big wedding with 150 people, it's going to be a lot of money, and you have to figure out whether that's worth spending the money for you."

"Once you sign those contracts, you can't get out of it," Julia said. "You'll lose a ton of money. So, I think that's my biggest advice for couples. Really just figure out what you want."

"Don't let social media or family members or anything pressure you into doing something because you feel obligated to," she added.

Total: $73,405

Dress: $4,000

Groom's tuxedo: $180

Six months into their marriage, Julia and Mark are closer than ever.

sample of wedding planner business plan

"That's my best friend," Julia said of her husband. "If I don't want to hang out with anybody, we can sit on the sofa together in silence and still just enjoy each other's company."

"He's always been my best friend," she added.

If you want to share the real cost of your wedding with Business Insider for a story, get in touch at  [email protected] .

sample of wedding planner business plan

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  1. Free Wedding Planner Business Plan Template

    sample of wedding planner business plan

  2. Wedding Planner example

    sample of wedding planner business plan

  3. Free Wedding Planner Business Plan Template

    sample of wedding planner business plan

  4. Wedding Plan

    sample of wedding planner business plan

  5. Wedding Planner Template Download

    sample of wedding planner business plan

  6. Free Wedding Planner Business Plan Template

    sample of wedding planner business plan


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  4. How to become a Wedding Planner Part 3

  5. wedding planner bussiness💰#business#money#weddingplanner#businessideas#entrepreneur#shorts#wedding

  6. How to Start Event Planning Business


  1. Wedding Planner Business Plan Template [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a wedding planning business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of wedding planning company that you documented in your company overview.

  2. Wedding Planning Business Plan Template (2024)

    The following are the services that Elegant Weddings will provide: Introduction luncheon with wedding planner and couple. Pre-wedding scheduling and calendar-setting. Pre-wedding vendor event with selections and tastings. Pre-wedding honeymoon planning. Wedding Day and Reception management, coverage and 24/7 attendance.

  3. Wedding Planning Business Plan [Sample Template]

    A Sample Wedding Planning Business Plan Template 1. Industry Overview. Wedding planners organize and design marriage ceremonies and receptions. A wedding planner ensures that they work with the stipulated budget of their clients and ensure that they deliver a successful wedding event as agreed. In some cases, it is the responsibility of the ...

  4. Wedding Planning Business Plan [Free Template

    Writing a wedding planning business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready ...

  5. Wedding Consultant Business Plan Example

    1.1 Mission. TLC Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. TLC is unique in that we give our clients our undivided attention.

  6. Wedding Planner Business Plan Template (Free)

    A free example of business plan for a wedding planning services. Here, we will provide a concise and illustrative example of a business plan for a specific project. This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary.

  7. How To Write A Wedding Planner Business Plan + Template

    Learn how to write a wedding planner business plan to help you start, grow, and/or raise funding for your wedding planning business. Get started today! ... Sample Balance Sheet for a Startup Wedding Planner Business. Year 1: Year 2: Year 3: Year 4: Year 5: ASSETS: Cash: $ 105,342: $ 188,252: $ 340,881: $ 597,431: $ 869,278: Other Current Assets ...

  8. How Do I Write A Wedding Planner Business Plan?

    1) Your Attraction (Marketing) Plan. Everyone and their dog has something to say about marketing, but you'll notice this really is only one small part of your wedding planner business plan. Marketing experts are the noisiest, and marketing IS important, but chances are you've given it a lot more attention than needed.

  9. How to Start a Wedding Planning Business

    Step 3: Write a detailed business plan. If you're starting a wedding planning business, hopefully, you're already a good planner and this step should come naturally to you. You'll need to write a ...

  10. Wedding Company Business Plan Sample

    The following business plan sample will provide you with a real-life example of what a successful wedding company's business plan might look like. +1 (888) 880-1898. ... WEDDING PLANNING TIMELINE: Couples in North America spend an average of 14 months planning their wedding (just 11-12 months for Western Europe).

  11. Free Wedding Venue Business Plan Example

    Download a free wedding venue sample business plan template. Part of our library of over 550 industry-specific sample business plans. ... Wedding Planners and Event Coordinators. Develop partnerships with local wedding planners and event coordinators to increase referrals, collaborate on marketing efforts, and streamline the planning process ...

  12. Weddings Business Plan Examples

    Wedding planners are in the business of creating happiness through once in a lifetime events. This requires incredible coordination, insight, and the ability to make changes on a moment's notice. And while you're busy planning someone's special day, you can't forget to do the same level of planning for your business. Check out our ...

  13. Event Planning Company Business Plan (2024)

    Emily's Event Planning. Established in 2017, Emily's Event Planning is now a well-known event planner in the Des Moines, Iowa area. The company provides event planning services for large corporate events, weddings, and birthday parties. Emily's Event Planning is most well-known for its picturesque venue choices.

  14. Wedding Venue Business Plan Template (2024)

    Business Overview. LV Wedding Hall is a startup wedding venue located in Las Vegas, Nevada. The company is founded by Brittany Anderson, an event planner with over 15 years of experience planning and hosting special events, parties, and wedding receptions. Brittany has a bachelor's degree in Hospitality Management from the University of ...

  15. Sample Wedding Planning Service Business Plan

    Here is a sample business plan for starting a wedding consultant business. BUSINESS NAME: LarGarry wedding planner company. Executive Summary. LarGarry wedding planner is a wedding planning company which has fulfilled all the legal requirements for starting a business in Florida, United State of America.

  16. Wedding Venue Business Plan Template: A How-To Guide (2024)

    If you are planning to start a new wedding venue business, the first thing you will need is a business plan. Use our sample wedding venue business plan created using Upmetrics business plan software to start writing your business plan in no time.. Before you start writing your business plan for your new wedding venue business, spend as much time reading through some examples of services ...

  17. Free Wedding Venue Business Plan PDF [2024 Template + Sample Plan]

    10 min. read. Updated February 7, 2024. Free Download: Sample Wedding Venue Business Plan Template. With couples nationwide ready to tie to knot after pandemic delays, the next few years could be a boom time for weddings. 2021 saw 1,934,982 weddings in the US alone, at an average cost of $27,063 per wedding. Whether you've been wanting to ...

  18. Sample For Wedding Planner Business Plan

    Sample for Wedding Planner Business Plan - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. wedding

  19. FREE 10+ Wedding Planning Samples in MS Word

    Step 3: Create a Timeline. Weddings are often planned over the course of a year or more. Create a sample timeline that outlines all the major milestones leading up to your wedding day. This should include deadlines for booking vendors, sending out invitations, dress fittings, and more.

  20. A Couple Breaks Down Their $73,000 Wedding Budget

    Julia broke down their $73,405 wedding day for Business Insider. The venue cost $41,000, ... The Baughs didn't hire a full wedding planner, as Julia planned much of the day.