new presentation trends

18+ Presentation Design Trends for 2024: Create PowerPoint PPTs With Impact

Looking to knock your next presentation out of the park? Start with one of these design trends that will help you create a PowerPoint presentation with a lot of impact.

Here are some trending examples of current trends and techniques for delivering a modern presentation. From big, bold colors, to photo stories and big backgrounds. There’s no excuse for picking a standard design and delivering a stale, tired presentation anymore. Your audience expects more!

The best thing? If you like any of the examples here, you can download each one from Envato Elements!

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1. Big, Bold Typography

Nothing grabs attention like a big title with bold letters. That’s exactly what this presentation design trend is all about. To try this design trend, all you have to do is make your titles and headings look bigger on each slide and arrange the content around those big text elements.

The main goal of this approach is to quickly capture your audience’s attention with a big, splashy title. Once you have their attention, persuading them to read the rest of the content on the slide is much easier.

Remember to use a sans-serif font with a clean letter design. A slightly condensed font with all-caps letters would be the perfect choice for this.

2. Aesthetic Vibes

Beautiful aesthetic slide designs have been a common choice among specific presentations. Especially when it comes to creating slideshows related to fashion, lifestyle, beauty, and luxury brands, a classy and elegant look does a perfect job of creating a charming vibe across the presentation.

Soft browns, light creamy colors, elegant botanical greens, and pastel colors are common in these aesthetic-style presentation designs. Of course, the slide layouts play an important role too. Make sure to keep a consistent and clean look across the slideshow.

3. Gradient Color Schemes

Marketers and designers are slowly moving away from the usual, traditional, and boring corporate-style slide designs and adopting more colorful and vibrant color schemes when designing presentations.

It’s quite a welcome change that makes slideshows look much more attractive and stand out from the crowd. One of the most popular looks in this new trend is using gradient colors for backgrounds and shapes. They do wonders for highlighting the text elements as well as for conveying creativity, inclusivity, and overall an energetic and fun vibe.

4. Retro and Groovy

Being able to create informative presentations combined with a sense of nostalgia and fun is the main reason why this trend has been popular over the past few months. Designers who use this trend often go for various styles of retro-themed looks. Cool 90s vibes, 80s neon color palettes, and 70s groovy psychedelic-style designs are among just a few.

A retro and groovy presentation design is not just about making slideshows look fun but they can also be a tool for storytelling and evoking emotions. This makes this an effective trend to be used in presentations related to marketing and promoting brands.

5. Asymmetrical Layouts

This design trend encourages designers to break away from the usual grid and column-based presentation slide designs and experiment with new layout styles.

Creating asymmetrical slide layouts allows you to use your creativity and imagination to create experimental content designs by placing text, images, and shapes on the slides in an unconventional way. This approach often creates more stimulating presentations and a unique experience for the audience with each slide.

6. Full-bleed Images

Using full-bleed images that expand across the entire slide is a design strategy that allows you to create more impactful and emotional presentations that convey a strong message.

This design trend involves using large images as backgrounds to create more visual-centric slides. While it’s quite effective in photography, studio, and portfolio presentations, the key to creating a balanced slideshow is to only include a few full-bleed image slides among other normal slides.

7. Overlapping Elements

Creating slides with overlapping elements, also known as slide layering, is an innovative trend that offers a more dynamic look for modern presentations.

It involves creating slides with objects that overlap with one another. Like text and shapes that overlap with images. Or content blocks that seem out of place. These slides look much more unique and stimulating than most other styles of presentation designs.

8. Flowing Shapes

One way to make your PowerPoint presentation design stand out is to use flowing shapes. Too often, templates focus on all blocks and rectangles. With a set of flowing shapes, your presentation design will have an immediate impact.

When thinking about this style use a couple of different shapes and build on them. Ovals and circles are rather nice and partial shapes that extend off the screen and provide another option for these shapes with flow and movement.

Use shapes with a bright color or consider tints with a more subtle impact.

The trick to flowing shapes is to use them in such a way that they create visual flow toward text and other important messaging elements in the design. Plan accordingly!

9. Colorful Text Blocks

If you are working on a presentation design and don’t have a lot of great images, colorful text blocks can be a fun way to show information without feeling too bland.

There are a couple of ways to make this presentation design trend your own:

Use color for text blocks that’s part of your brand palette.
Use colors that are unique to a specific theme or project.
Include limited imagery with color blocks for additional interest.
Make sure the color block and text element has high contrast and is easy to read.
Use your brand font palette for an even more custom look and feel.

10. Dark Mode

Dark mode isn’t just for website design. It’s one of those design trends that has crept into almost every facet of design, including presentations.

While this style looks very trendy and modern, it can present some challenges.

Reverse type can be difficult to read in some situations or lighting. Consider bumping up font sizes larger than you normally would. Don’t feel like dark has to mean black. Experiment with other dark color palettes for the base, such as purple or navy.

As long as the overall design has plenty of contrast and is readable, dark mode can be a fun and striking presentation design option.

If dark mode is a little too dramatic for your PowerPoint presentations, consider an all-gray aesthetic. Gray has a calming feel, is visually pleasing, and is generally easy to read.

You can pair gray with colorful images or accents or go for a full-mode look, such as the example above, with black and white images and just a small hint of color.

This design scheme is trendy and quite elegant for presentations.

12. Image Overlays

There are generally mixed feelings about how to use images in presentation design. Some people love full-screen large image slides, while others argue that images can get in the way of messaging.

In the middle is this trend – use images with a color overlay. This allows plenty of room for images and text elements with a softer, more subtle feel.

Image overlays can also create a nice element of design and color consistency to help carry a presentation visually from start to finish.

13. High Color

High-color designs have been popular for a while in other design arenas, and are bleeding over into presentation design now. This style has a very distinct feel with bold, bright, or even more pastel palettes with a lot of color.

It’s not for everyone or every type of presentation message.

But if you are looking for a lighter, more fun style, this presentation design trend can be a good place to start. Use your brand colors for maximum impact here.

14. Minimal Monotone

On the other end of the high-color spectrum is choosing a monotone color palette for your presentation design. Monotone does not have to mean low color, but you are working with one predominant hue.

The teal choice in the example above is elegant and modern. It has a fresh feel that works nicely with the minimal outline of the rest of the design. Minimal aesthetics with monotone color palettes are the perfect compliments.

15. Muted Images

If you are looking to make an impact with the presentation design and want to try something totally different, consider muting the images so that they almost fade into the background.

This design style can be a great way to use imagery so that the words on each presentation slide are the true focus. Go a step further and use interesting shapes to direct the eye through slides using this trending style.

16. Blocky Design

If you want to go for a modern and trendy look and love the feel of geometric shapes, consider a blocky design. Using colored blocks, squares, or rectangles, you can create interesting shapes and configurations that make your PowerPoint presentation dazzle.

This is a true high-design style that can take a lot of effort and is best for smaller slide decks. It might also be easier to design if you start with a template, such as in the example above.

The blocky design style also works well with another trend already featured here – monotone color palettes. A single-color design helps hold all the pieces together for a unified presentation design.

17. Photo Stories

A presentation design that uses photos to tell stories is a highly engaging and trendy way to share information. To make the most of this presentation design style, create a template with big image areas that pair with simple text elements.

Keep it interesting with photos of different shapes, sizes, and placements in the design. By pairing text elements with image shapes and sizes, you can create a lot of visual interest with a unified style that does not look repetitious.

A photo story presentation design often doesn’t need a lot of other design elements to work beautifully. All ow images to tell your story and keep other design techniques – color, typography, graphics, and icons – to a minimum.

18. Big Backgrounds

It’s not something we are used to seeing regularly in PowerPoint presentation design – big, bold backgrounds that carry throughout. When done well, an interesting background can make up for a lack of other visual content to help propel a presentation design.

In the example above, the background is made from a simple color palette with blurred shapes. It’s bold and interesting but doesn’t overpower the overall design. That’s the trick to using a style such as this – create interest without overwhelming it.

19. Clean and Simple

It seems a little weird to call this a trend because clean and simple are the most classic of design styles. But it’s trending because it always works. When in doubt, a simple design for a presentation can be just the ticket.

When creating a clean and simple design, think about developing reusable pieces that you can carry throughout the presentation, such as the shape of a photo or the color of a box. Stick to typefaces that further push this theme with a simple sans serif.

Need for PowerPoint designs

Creating an impactful and visually appealing PowerPoint design is essential for effectively delivering a message. The first step in achieving this is through the expert design PowerPoint . Whether it’s a professional presentation or an academic lecture, a well-designed ppt slide design can captivate and engage the audience. The design elements, such as the layout, color scheme, and font choice, all contribute to the overall aesthetic appeal.

From creating eye-catching title slides to incorporating visually appealing graphics and charts, the PowerPoint slide design ensures that the information is presented in a clear and engaging manner. With a well-designed PowerPoint presentation slide design, the audience can easily follow along and retain the information being shared. The PPT slide design and PowerPoint slide design focus specifically on the individual slides, ensuring that each one is visually engaging, concise, and conveys the key points effectively.

Presentation designs – Medium for engaging audience

A PowerPoint presentation is a powerful tool for delivering information and engaging an audience. With the use of PowerPoint presentation slides, complex ideas can be simplified and organized in a visually appealing manner. The design of a ppt presentation plays a crucial role in capturing the attention of the audience, as well as conveying the intended message effectively.

From choosing the right color scheme to using captivating images and fonts, every element of the PPT design should be carefully considered. The slides should be strategically designed to support the presenter’s speech and enhance the overall presentation. A well-designed ppt presentation slides can significantly enhance the impact and effectiveness of any presentation.

Creating an effective and impactful PowerPoint presentation is crucial for effectively communicating ideas and engaging an audience. However, not all presentations are created equal. A best ppt presentation is one that is well-organized, visually appealing, and effectively conveys the intended message. It is the result of meticulous planning and attention to detail, leaving a lasting impression on the audience.

Crafting presentations that captivate audience attention

Similarly, a great ppt presentation is one that captivates the audience through creative use of visuals, clear and concise content, and a seamless flow. Nice PowerPoint presentations, on the other hand, are those that are polished, engaging, and visually appealing. Ultimately, the best looking PowerPoint presentations are a combination of all these elements, delivering a professional and impactful presentation experience.

PowerPoint format, also known as PPT format, is a widely used file type for creating presentations. It allows users to combine text, images, videos, and other multimedia elements to effectively deliver information to an audience. The PPT format offers a variety of design options, including PowerPoint themes, animations, and transitions, to enhance the visual appeal of the slides.

A professional PowerPoint layout is crucial for a successful presentation as it creates a cohesive and organized structure that aids in conveying the message clearly. It is important to choose a suitable layout that is visually appealing and aligns with the overall theme of the presentation. The use of a professional PowerPoint layout can greatly enhance the impact and effectiveness of a presentation.

Looking ahead to 2024, there are a number of presentation design trends that are gaining momentum. From bold typography to minimalist layouts, here are the top 35 presentation design trends to keep an eye on.

1. Minimalism

For presentation design in 2024, look out for the trend of minimalism! Focus on content rather than clutter with streamlined backgrounds and layouts. Incorporate subtle gradients, line illustrations and simple typography for a modern feel. Keep your visuals impactful but subdued for maximum effect. Consider using minimalist designs that focus on one idea per slide, and keep text to a minimum. Incorporate bright colors, meaningful metrics, photos and icons into your slides to add visual interest. By following these steps and keeping up with the latest trends you can create an impressive presentation.

Presentation Design Trends 2023 - Minimalism

Presentation Design Trends 2024 – Minimalism

2. Minimalism is gaining popularity as an aesthetic choice

Think warm tones such as beige, brown and white. Neutral colors are currently trending and will remain popular going into the new year. Consider using a neutral shade for the background with beige or brown shades for your headings, while white is perfect for images and overlays.

3. Visually engaging slide backgrounds

These visuals don’t just have to be simple loops of abstract patterns or scenic footage, they can be custom-designed to give presentations a unique, dynamic feel – both as standalone slides and transitions between sections. This technology promises stunning visual effects that are sure to make any audience sit up and pay attention.

Presentation Design Trends 2023 - Visually Engaging Backgrounds

Presentation Design Trends 2024 – Visually Engaging Backgrounds

4. Utilizing bold backgrounds

2024 promises to be full of dynamic and eye-catching presentation design trends, such as those featuring bold and impressive backgrounds. These types of designs will be especially useful for companies trying to stand out in the industry with their messages. The addition of abstract shapes and colorful blocks is also a positive trend to incorporate for a visually impactful presentation.

5. Big backgrounds

We will see more focus on big and bold visuals as the primary backdrop throughout presentations, as well as geometric shapes to give a sense of flow to slide layouts. Additionally, titles should be given extra attention so that they stand out against the busy backgrounds. For example, using background images on slides and adding light/dark treatments for optimal legibility is a great way to make an impact. Additionally, making one handle the default background across all slides is a great way to keep continuity. Keeping up with these trends will help ensure your presentation stands out this year!

6. The latest trend will be dark mode

For years, dark mode is becoming increasingly popular among digital users, as it helps reduce eye strain by emitting less blue light. As more and more people move to the online world, this trend is expected to stay prominent in presentation design for years to come.

7. Text blocks with vibrant colors

Colorful blocks and color palettes can give presentations a modern and visually appealing look. Employing a brand palette into your presentation helps communicate your company values and messaging effectively. By strategically using colorful blocks of color, you can create slides that captivate viewers and make your presentation outstanding. Vibrant colors are very “in” this year, particularly a bright vibrancy of Magenta. Try incorporating different shades of the same color family as accents in your next presentation to make those key metrics stand out, or go bold and select a statement-making background color instead.

8. Graphic text design

Graphics design trends for 2024 are leaning towards bolder, more expressive fonts that push the limits of traditional ‘web safe’ designs. Experimental type treatments such as 3D renders and cutouts will also be prominent, bringing a fresh edgy flair to presentations that resembles music festival posters!

9. Serif typefaces could experience a revival

In 2024, designers will give a fun and artsy feel to the classic and traditional Serif font style. We can expect to see different letter shapes, sizes, and even intentional distortion of the letters. These exciting changes of Serif fonts could be used for title slides or headings for presentations, with more subtle Serif on body text. Serif fonts always create a feeling of tradition, commitment, and security – something that won’t go away any time soon!

Reasons to use Serif fonts

Symbol of professionalism and depict consistency
Used for highlighting titles, headings, and sub-headings
Easily blend with most kinds of designs, color palettes, and dynamic themes

10. Motion graphics

In today’s presentations, motion graphics are the norm. This trend is set to become even more popular in 2024 with new techniques such as kinetic transitions between slides, subtle hover states for objects and pictures, expanding text and diagrams becoming animated when clicked upon. With these new visuals, presentations will become more captivating and engaging than ever before.

Presentation Design Trends 2023 - Creative Motion Graphics

Presentation Design Trends 2024 – Creative Motion Graphics

11. Flowing shapes

Consider using ovals, circles and other partial shapes that extend off the screen to create a visual flow towards text and other important messages in the design. Additionally, adding tints of bright color or more subtle shades will help bring life to your otherwise plain shapes. Finally, remember to plan ahead so that all elements fit together seamlessly!

In 2024, consider utilizing a sleek all-gray aesthetic for your presentations if dark mode is too much. Gray offers a calming feel and sets the perfect backdrop for colorful or black and white images with small bursts of color. This trendy yet elegant design scheme is great for any presentation.

13. Image overlays

Are you looking to keep up with presentation design trends? In 2024, much of the focus will be on using images with color overlays. This strategy strikes a balance between allowing plenty of room for images and text elements while imparting a softer, more subtle feel. Furthermore, this type of design can create color consistency that helps move the presentation along visually from one slide to the next.

14. Suppressed visuals

Get creative with your presentation design and try something totally unique in presentation designs 2024 – mute the images so they blend in with the background. This style allows you to use imagery while letting the words on each slide remain the focal point of your work. To add even more visual interest, incorporate interesting shapes to guide viewers through every one of your slides utilizing this must-watch trend.

15. Blocky Design

If you’re looking to update your PowerPoint presentation and make it a cut above the rest, look no further than the blocky design trend! This modern style uses colored blocks, squares, or rectangles to create abstract shapes that add interest and a unique aesthetic. To work with this trend, you might want to start off with a PowerPoint presentation template or use a monotone color palette, which can help pull the entire design together. It may take some effort to create this stylish look, but it will be worth it in the end!

Presentation Design Trends 2023 - Creative Blocky Design

Presentation Design Trends 2024 – Creative Blocky Design

16. Photo Stories

Are you looking to stay ahead of the curve when it comes to presentation design trends? Then photo story presentations should be at the top of your list. This trend pairs big, bold images with simple text elements. To create visual interest and a cohesive look while avoiding repetition, you can experiment with images of different shapes, sizes, and placements. Don’t forget to allow the images to tell the story – use minimal color, typography, graphics, and icons. With this trend in mind, you’ll have an eye-catching presentation design that will be sure to wow any crowd.

Presentation Design Trends 2023 - Photo Stories Design

Presentation Design Trends 2024 – Photo Stories Design

17. Clean and Simple

2024 presentation design trends is all about the clean and simple presentation design trends. To create a bold and effective presentation, think of creating and reusing elements, like shapes or colors. For the font choice, stick to simple sans serif types that support this look and feel. Clean and simple is the way to go – it’ll always do the job!

18. Monochromatic Design

In the coming year, presentation design trends are heavily focused on the use of simplicity. People no longer prefer designs with bold colors and complex typography in their slides. Instead, they are drawn to subtle, single-tone color palettes that provide a clean and minimalist look. This will be highly beneficial to companies as consistent branding of simple colors can establish brand recognition more effectively, much like Coca-Cola’s red or Apple’s white and grey combination. As such, it is safe to say that single colors in various shades will be one of the top 30 design trends for presentations in 2024.

19. 3D Realism

Tech companies are leading the charge, implementing 3D elements into their branding and web design for a deeper sense of depth and reality. As businesses continue to embrace the power of presentation technology to tell stories visually, we can expect to see even more innovative, hyper-realistic designs over the coming years – so make sure you’re prepared by incorporating 3D elements into your presentations now.

20. Motion graphics titling

In 2024, presentation design trends are leaning heavily towards motion. Gifs and typography effects, inspired by lyric videos, have become far more than just a trend – they offer captivating visuals that engage viewers while displaying words in new and creative ways. Moving text, numbers and even letters helps to keep the audience’s attention as well as create unique data visualization presentations. Make sure to incorporate this type of animation into your presentations for an eye-catching result!

21. Anti-Design

Presentation 2024, the trend of anti-design is expected to make its mark in presentation design. Anti-design involves breaking all the fundamental rules of design and letting creativity take over. We can expect to see warped and stretched elements– sometimes that might not be very functional but it certainly results in a work of art! Creative agencies who want something extra-ordinary will likely use this form of design for their PowerPoints or Google slides.

22. Cinemagraphs & Placeholders

Presentation design trends such as Cinemagraphs and playful placeholder animations will be all the rage. A Cinemagraph looks like a still image at first glance, but with looping elements within it. With its timeless appeal, this design trend will persist across devices. Similarly, brightly-animated placeholders provide a captivating visual that grabs audience attention.

23. 2D Illustrations

Think imaginative artwork inspired by comic books that uses bold colors and striking imagery to convey corporate messages and data – perfect for making mobile presentations pop. Look out for plenty of superhero-themed designs as heroes fight against evil forces!

24. Virtual reality experiences

One of the most exciting developments to look out for is the advent of virtual reality experiences. Presentation audiences can now take a fully immersive journey and step into a brand new 360 degree environment – be it a retail store or product launch event – all virtually before they experience it physically!

25. Animated graphics & virtual reality

Animations , motion visuals and even 3D graphics will bring a dynamic effect to your presentation. Adapting to the modern customer demand for virtual reality experiences can turn heads with audiences across industries such as education, technology and services.

Use of incorporating animated graphics and virtual reality into your slides

Demonstrate product application
VR experiences – Showing the manufacturing process of products
Convert images to AI-generated graphics

26. Inclusive visuals and graphics

As we look ahead to 2024, one graphic design trend that is sure to be prominent is inclusivity. This movement touches every facet of life and will be reflected in graphic and design trends, allowing for better representation and giving people the ability to connect with businesses and brands through inclusive visuals and graphics, Infographics play a vital rule in conveying messages succinctly. Canva is a good platform for designing creative visuals and graphics.

Presentation Design Trends 2023 - Inclusive Visuals and Graphics

Presentation Design Trends 2024 – Inclusive Visuals and Graphics

27. Botanicals and nature inspired elements

Companies are increasingly incorporating botanical themes and symbols of earth and trees into their presentations to reflect their corporate social responsibility goals. Furthermore, as more environmentally-friendly industries continue to grow, nature-based visuals and graphics will likely be the top trend of next year.

28. Unique AI-powered images

In 2024, presentation design trends to watch out for include playing around with images such as image grids, muted visuals, branded filters and overlays. This is hardly a new concept; using images throughout presentations helps the story better resonate with an audience of visual learners, and also breaks up those sometimes-boring blocks of texts. Visuals will still be an integral part of presentation design – but with artificial intelligence (AI) becoming more prominent, expect to see AI-powered images become the norm.

29. Accessibility

In 2024, we anticipate accessibility becoming increasingly important when it comes to presentation design. Microsoft PowerPoint and Google Slides are making advancements that enable users to create presentations that are more easily accessible by those with disabilities.

30. Interactivity

This will enable presenters to have more dynamic conversations with their audience as the presentations will be able to be navigated more easily. Apps such as PowerPoint and Google Slides make it relatively simple to add extra features such as interactivity making it easier for people to find what they need faster.

31. Diversity

Businesses want their presentations to accurately reflect their organization’s diverse make-up, requiring creative teams to look for new and interesting ways to use imagery and illustrations that accurately showcase the range of identities present. By crafting stories that leverage this, it is possible to create a powerful and memorable impact.

32. Geometric and aesthetic components

In 2024, presentation design is set to have a retro-revival feel, with Bauhaus elements coming back in style. We will see bold primary colors and geometric shapes used in unexpected ways. Both minimalist and maximalist designers may embrace strange-shaped treatments that create dramatic visual impressions. Be prepared to be awed by unexpected bubbles, blobs and other fun shapes!

33. Age of illuminating coloration

Wellness brands especially are likely to incorporate gradients in conjunction with cultural concepts like aura and noise, along with botanical elements. We predict this part of presentation design will gain traction over the next year.

34. Photos galore

Companies are starting to rebuild design campaigns with images instead of just photos, as well as shifting towards 3D designs. There is also an increased trend towards creative logos, packaging and print ads that stand out from the crowd and creatively deliver messages.

35. Retro line art

In 2024, designers are increasingly turning to minimal line art to create illustrations that are both humorous and engaging. This technique draws on the classic aesthetic of felt-tip marker drawings, evoking a sense of nostalgia.

We have discussed the 35 key pointers for the presentation design trends for 2024!.

Before concluding, let us reiterate the importance of the structural elements in designing and improving the ppt presentations.

Best PowerPoint Templates bring consistency

PowerPoint slide templates are essential tools for creating impactful presentations. They provide a pre-designed structure and layout that can be customized to suit specific needs. Whether it’s for professional or personal use, having a variety of templates for PPT presentations is advantageous, offering a range of styles and PPT presentation themes that cater to different topics and audiences.

They ensure consistency and streamline the process of creating visually appealing slides. With PowerPoint presentation themes, users can focus on the content and message they want to convey, confident that the design elements are already taken care of. From business presentations to educational lectures, PPT slide templates enables users to create engaging and professional slides with ease.

When it comes to creating a visually appealing and impactful PowerPoint presentation, having the right slide template is essential. Look no further as we present the best PowerPoint template that will elevate your presentations to the next level.

Our PowerPoint presentation template design is meticulously crafted to showcase your content in a professional and engaging manner. With its sleek and modern design, this template is perfect for any business or academic presentation. In addition, our pro PowerPoint template offers a wide range of customizable options, allowing you to tailor your presentation to your specific needs.

Whether you are presenting to clients, colleagues, or students, our professional slide presentation template will impress and captivate your audience. Say goodbye to boring and outdated presentations and welcome the power of our top-notch PowerPoint template.

Images and backgrounds attracts audience attention

When creating a presentation, it is crucial to include visually appealing elements such as images and pictures to enhance the overall impact of the material being presented. Images for presentations can serve as powerful tools to convey complex information in a concise and easily understandable manner. They can also add an element of interest and engagement to an otherwise text-heavy presentation.

Choosing the right images and pictures for a presentation requires careful consideration and should be relevant to the topic at hand. Utilizing high-quality and professional images can elevate the overall quality of the presentation and leave a lasting impression on the audience. In today’s digital age, incorporating images and pictures into a presentation is not only recommended, but expected.

When creating a background for presentation, the background serves as a crucial element in enhancing the overall visual appeal and professionalism. Choosing the right background for ppt presentation can greatly impact the effectiveness of the presentation. Utilizing professional PowerPoint backgrounds is essential for creating a polished and cohesive visual experience. These backgrounds are specifically designed to enhance the content and make it visually appealing to the audience.

PowerPoint slide backgrounds can be customized to match the theme slides or topic of the presentation, ensuring consistency throughout. Whether it’s a formal business presentation or an educational slideshow, having an appropriate background for PPT slides is essential in capturing and maintaining the audience’s attention. With the right slides background, the presenter can create a visually engaging and memorable experience for the audience, making the slides presentation background more impactful and effective.

From animation to illustrations, learn which presentation design trends you should consider for your next project. Get ahead of the game with these expert tips from professional presentation design services . Get ahead with professional presentation design trends for 2024! Discover the must-haves when it comes to innovative presentations and how to use them effectively.

The use of Artificial Intelligence (AI) has become increasingly prevalent in many industries, making it a crucial topic to understand. To effectively educate and inform others on this complex subject, a well-prepared presentation on artificial intelligence is essential. The presentation content has to cover the history, current applications, and potential future impact of AI. It should also address any concerns or ethical considerations surrounding this technology. By creating a visually engaging and informative Artificial Intelligence PowerPoint slides, presenters can effectively convey the intricacies of this rapidly advancing field and spark meaningful discussions. A well-crafted AI presentation has the power to educate, inspire, and spark innovation.

The AI innovation plays a key role in shaping the presentation design trends for 2024! The future of presentation designs will make the best use of AI driven technologies for improving the designs and PowerPoint slides creation.

Looking for design support

We offer the best presentation services tailored to meet your individual needs, whether you require an informative video presentation, an interactive PowerPoint/PPT presentation for a boardroom, or an engaging webinar. Our team of Ex-McKinsey Presentation Designers will work with you to create a business presentation that best represents your company and brand. Maximize your competitive edge and create a strong impression through the effective utilization of our Management Consulting Presentation Services. We can ensure that our designs are on trend 2024 and will make your presentation stand out from the crowd.

How to be creative in ppt?

Some tips for being creative in PowerPoint include using visuals, incorporating storytelling, using unique fonts and colors, adding animations and transitions, and thinking outside the box with your design choices. It’s also important to keep your audience in mind and tailor your presentation to their interests and needs.

2. What makes a PPT attractive?

A visually appealing PowerPoint presentation should have a clear and concise message, use high-quality images and graphics, have a consistent color scheme and font style, and incorporate engaging animations and transitions. It should also be well-organized and easy to navigate.

3. What are the five rules of PowerPoint?

The five rules of PowerPoint presentations are: keep it simple, use high-quality images, limit text on each slide, use consistent formatting, and practice your delivery. By following these rules, you can create effective and engaging presentations that will keep your audience interested and focused.

4. What are the 5 qualities of creative presentation?

The 5 qualities of a creative presentation are:

Originality
Memorability

A creative presentation should be unique and fresh, easy to understand, relevant to the audience, engaging and interactive, and leave a lasting impression.

5. How can I make my PPT attractive and professional?

Some tips for making your PowerPoint presentation look attractive and professional include using a consistent color scheme, choosing easy-to-read fonts, using high-quality images and graphics, and keeping the design simple and uncluttered. You can also add animations and transitions to make the presentation more engaging, but be careful not to overdo it.

How to make consulting PPT – Tips and Tricks

How to create professional corporate slide decks

How to create Professional Business PowerPoint Presentations

5 Presentation Design Trends to Try in 2023

In any type of design— interior, graphic, or fashion— trends are a revolving door. What’s popular one year might not be prominent in designs the next. Staying on top of these trends keeps your designs fresh and relevant, with a better chance of grabbing the attention of your audience. The same applies to presentations.

You can pull inspiration from graphic design trends into your presentation. Things like colors, typography, image styles, and layouts can all vary from year to year. And with the principles of good presentation design in mind, it can be fun to test out new design options in your decks without compromising professionalism.

Here are 5 presentation trends to try in 2023.

Big backgrounds

In the coming year you can expect to see bigger backgrounds with more impact. This can be background images on every slide, bigger images on title slides, or flowing shapes that complement the slide layout. By using big backgrounds (not to be confused with loud or cluttered backgrounds), you’re demanding your audience’s attention to the slide in front of them.

In Beautiful.ai you can upload slide background images to your theme. For optimal design, you can choose whether it is treated as a light or dark background to ensure legibility, and opt to select one as a default background for all of the slides in the deck.

Modern minimalism

There’s something to be said about a clean, minimalistic presentation. Sure, it looks modern and professional (a win in and of itself). But more importantly, it’s easier to absorb the information being presented to you.

To create a minimalist presentation, keep these design tips in mind;

Stick to one idea per slide
Avoid lengthy blocks of text
Use modern colors that complement each other
Only include the most meaningful metrics and information
Add modern photos and icons

Unique AI-powered images

Playing around with images— image grids, muted images, branded filters, and image overlays— is nothing new and groundbreaking. We’ve always encouraged people to use images throughout their presentations to lead the story. Why? Most humans are visual learners and will actually retain information better if there is an image associated with what you’re telling them. Plus, going image-heavy on your slides can help break up the dull blocks of texts.

In 2023 we will still see images and videos play a big role in presentation design. However, with evolving technology, the bar for images has gotten higher. With AI on the rise, we’re expecting to see more unique AI-powered images in 2023 and beyond. In anticipation of this trend, we added our new ImageBot (Beta) feature. You can make custom presentation images in seconds with our new AI-powered ImageBot. Simply describe what you're looking for, and let ImageBot create a unique AI image to take your story to the next level.

Bold colors

In up and coming graphic design trends, we’re seeing a lot of retro and bold color combinations. It’s no surprise since the Pantone color of the year is the vibrant Viva Magenta. These color palettes can easily translate into presentations, too. While you don’t want to risk losing your branding to a new trend, it could be fun to incorporate bolder hues in your custom themes. You can select a bolder shade in the same family as your brand color(s) to use as an accent to call-out key metrics. Similarly, you can play around with background colors on your slides to create more attention-grabbing designs.

Sophisticated Serif fonts

Typography is subjective, and can look different for every brand and business. To maintain brand integrity, your branded fonts should take precedence over what’s trending. That said, we’re seeing a lot of sophisticated Serif fonts at the forefront of designs for 2023. Serif fonts are a fan-favorite known for its refined professionalism and dependability. They are a great option for any presentation.

In 2023 we can expect to see designers adding a fun and artistic flare to the otherwise simple and traditional font. With different letter shapes and sizes, intertwining letters, and intentional distortion, there will be a new take on Serif. These iterations could be fun to upload as a custom font option for title slides or headings, while using a more subtle Serif for body text.

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

Presentation Design Trends in 2024 to Watch Out For

Design Design Techniques presentation design trends Visual Storytelling

In the ever-evolving world of presentation design , staying ahead of the curve is crucial. As we enter 2024, presentation design trends are changing. They bring new and exciting ways to share ideas. This article talks about the newest presentation design trends in 2024. It explains what presentation designers must know to make their presentations stand out and grab people's attention. Looking back, presentation design trends in 2023 focused on simplicity and interactivity. Designers embraced minimalistic layouts and engaging elements like interactive charts and live polls. The way people presented information changed a lot. It became easier to understand and more interesting for the audience. Now, as 2024 approaches, things will change again. Presentation designers are trying to make their presentations more personal and interesting. They're trying out new tools and methods. They want to make presentations that are not only full of good information but also fun to watch. They're using things like lively animations and smart technology to customize the content. Their ultimate goal is to ensure that the audience connects with the information being presented.

Presentation Design Trends in 2024

The world of presentation design is always changing, and in 2024, things are going to be more exciting than ever. The presentation design trends in 2024 will be all about making a strong impact and reshaping PowerPoint presentation design. The aim will be to change the way we communicate our ideas and stories. It won't just be about looking good; it will be about making your message stick. The upcoming trends in presentation design for 2024 will focus on connecting with the audience in a deeper, more personal way. Whether through dynamic visuals, interactive elements, or storytelling, the goal will be to leave a lasting impression. By understanding and using these trends, you will be able to make your presentations stand out and be memorable.

Latest Trends in Image Use for Presentation Design

As we head into 2024, images continue to be a vital component of presentation design. It's no secret that the right design elements have the power to transform a simple presentation into an unforgettable experience. Presentation design trends in 2024 will be all about using images in innovative ways. We will explore five key trends that will shape the way we use images in presentations throughout the year.

Authentic and Diverse Imagery

In the coming year, there will be a significant shift towards using images that reflect real life and diversity. Presentation designers will choose photos and graphics showcasing people from all backgrounds. This approach will help audiences connect more with the presentation as they see themselves represented, focusing on authenticity and inclusivity.

Dynamic Data Visualisation

The days of boring charts and graphs will be gone. Instead, dynamic data visualisation will become popular. Designers will use interactive and animated graphics to bring data to life, making complex information easier to understand and more engaging, keeping the audience focused and interested.

Immersive and Interactive Image Elements

A new trend in presentation design will be the use of immersive and interactive image elements. This includes using 360-degree images, clickable image galleries, or images that change when hovered over. These elements can create a more engaging and interactive experience for the audience, adding depth to the presentation.

Minimalistic Layouts

Simplicity will be key when it comes to presentation design. Designers will adopt minimalistic layouts with plenty of white space, focusing on the essentials and avoiding clutter. This approach will make presentations look clean, and professional, and help the audience focus on what's important.

Storytelling with Images

Storytelling will become an integral part of using images. Designers will select images that tell a story, connecting slides narratively. This approach will make presentations more memorable and engaging, taking the audience on a journey.

Presentation design trends in 2024 will focus on making a significant impact with images. From authenticity and diversity to dynamic visualisations and storytelling, these trends will change the way we design presentations. By embracing these trends, presentations will not only deliver messages effectively but also captivate audiences.

The Future of Font Usage in Presentation Design

Choosing the right font has always been an important presentation design trend. In 2024, we'll see a shift towards fonts that are not just visually appealing, but also enhance the overall message. Let's explore five font trends that will make waves in the new year.

Bold and Expressive Typefaces

Bold typefaces will be in. These fonts will be all about making a statement and ensuring key points stand out. Perfect for titles and important messages, designers will use these expressive fonts to grab attention and ensure the audience remembers the crucial parts of the presentation.

Impact: Known for its thick strokes and compressed letters, perfect for making a strong statement.
Rockwell: A slab serif font that is both bold and readable, great for highlighting important points.

Minimalist and Clean Fonts

Minimalism will continue to be a big trend in typography. Clean, uncluttered fonts will be popular for making slides look sleek and professional. Easy to read and not distracting from content, these fonts will work great in presentations where clarity and simplicity are key.

Helvetica: A classic sans-serif font known for its clean and uncluttered look.
Open Sans: A friendly and legible font, ideal for maintaining clarity in presentations.

Handwritten and Custom Fonts

Handwritten fonts will gain popularity for their personal touch, adding a unique human element to presentations. Custom fonts, tailored for specific brands or presentations, will also rise in demand. These fonts will help create a unique identity and make presentations stand out.

Brush Script: Mimics the look of handwritten letters with a brush and ink.
Lobster: A popular script font that adds a personal and creative touch.

Retro and Vintage Fonts

There's a growing interest in retro and vintage fonts. They will bring a nostalgic feel to presentations, ideal for storytelling or evoking emotions. Designers will use these fonts cleverly to transport audiences back in time or create a specific mood.

Garamond: An elegant, old-style serif font that brings a classic, vintage feel.
Cooper Black: A chunky, retro font that stands out for its 1960s vibe.

Futuristic and Modern Fonts

Futuristic fonts will also be trending. Modern and sleek, these fonts will give presentations a cutting-edge feel, perfect for technology, innovation, or forward-thinking topics.

Roboto: A modern sans-serif font with a geometric form, giving a contemporary feel.
Neuropol: A sci-fi-inspired font that looks sleek and futuristic, perfect for innovative topics.

In presentation design trends for 2024, the right font choice will transform a presentation. From bold and expressive to minimalistic and futuristic, these font trends will be all about enhancing how we present information. By choosing the right typography, you'll be able to convey your message effectively and leave a lasting impression on your audience.

Bold and Bright Colors

Bright, bold colors will make a big splash. These colors will grab attention and bring energy to your slides. Think neon pinks, electric blues, and vibrant greens. They will be perfect for making important points pop and giving your presentation a lively, dynamic feel.

Pastel and Soft Hues

On the softer side, pastel colors will also be trending. These gentle hues will create a calm and soothing visual experience. Soft pinks, baby blues, and light lavenders will be great for presentations aiming to be gentle, thoughtful, or reflective. They will give your slides a modern, understated elegance.

Monochromatic Color Schemes

Using different shades of a single color will be a hot trend. This monochromatic approach will create a cohesive and stylish look. It will be great for presentations needing a sophisticated touch. By varying the shades, you will be able to add depth and interest to your slides without overwhelming your audience.

Natural and Earthy Tones

Earthy tones will make a comeback. Think olive greens, rich browns, and clay reds. These colors will be perfect for themes related to nature, sustainability, or wellness. They will bring a sense of warmth and groundedness to your presentation, making it feel inviting and connected to the natural world.

Metallic Accents

Metallic colors like gold, silver, and bronze will be used as accents. These will add a touch of luxury and sophistication. Use them sparingly to highlight key points or to add a refined finish to your slides. They will work well with both bold and muted color palettes.

2024's color trends will be all about using hues that not only look good but also enhance the message of your slides. From energetic brights to calming pastels and sophisticated metallics, these trends will offer a range of options to help you design presentations that are visually appealing and effectively communicate your ideas.

Innovative Presentation Design Trends Coming in 2024

The new year will usher in the use of cutting-edge technologies like AI and AR/VR. These advancements will be key presentation design trends, offering new ways to create a truly immersive experience for the audience. They will revolutionize the way presentations are designed and delivered.

AI in Presentation Design

AI will transform presentation design by automating data analysis and slide creation, making it easier to craft compelling stories. Designers will be able to use AI tools to suggest design layouts, color schemes, and even content based on the presenter's goals. This will not only save time but also ensure that each slide is optimized for maximum impact.

AR/VR in Presentation Design

AR and VR technologies will bring presentations to life like never before. They will allow designers to create 3D models and immersive environments for audiences to interact with. This won't be just about showing information; it will be about letting people step into your story. AR/VR will make presentations more engaging and memorable, leaving a lasting impact.

Including AI and AR/VR in presentation design trends for 2024 will be a game-changer. These technologies will enhance visual storytelling , making presentations not just informative but also an engaging, immersive experience. They will set a new standard for communicating and connecting with our audience.

What do Clients want to see in Presentation Design?

Clients are increasingly asking for elements that align with presentation design trends in 2024. They want designs that add a dynamic element to presentations. This includes interactive data visualisations and animated transitions. These features help leave a lasting impact on their audience. Clients also request designs that accentuate crucial points using bold colors and distinctive fonts. Such elements make key messages stand out, ensuring they are memorable. This focus on engaging and impactful visuals is a core aspect of presentation design trends in 2024.

Future Proofing your Presentation Design

In the art of presentation design, certain practices stand out for making a real impact. Here are some top tips from experienced designers that can elevate any presentation.

Keep It Simple: Avoid cluttering your slides with too much information. Stick to key points and use space wisely for clarity.
Use High-Quality Images: Choose clear, high-quality images that add value to your content and engage the audience.
Consistent Branding: Make sure your presentation reflects your brand's colors, fonts, and style. Consistency helps in building brand recognition.
Engage with Stories: Use storytelling to connect with your audience. A good story can make your presentation more relatable and memorable.
Interactive Elements: Incorporate elements like polls or interactive Q&A sessions. This keeps the audience engaged and makes your presentation more dynamic.
Practice Your Delivery: A great design needs a great presenter. Practice your delivery to be clear, confident, and engaging.

Effective presentation design combines simple design, storytelling, interactivity, consistent branding, and high-quality visuals. How you present is just as important as what you present. Remember these tips and presentation design trends and use them to make presentations that are both informative and engaging.

Deck Sherpa knows how to use the latest Presentation Design Trends

Staying on top of the latest presentation design trends is key. At Deck Sherpa, a leading presentation design agency in India, we're always using new trends in our work. In 2024, we plan to use interactive data, storytelling with images, and the latest AI and AR/VR technology. We aim to make your presentations both useful and exciting.

Want to make your next presentation really stand out using these new 2024 trends? Deck Sherpa is here to help. We're skilled at mixing new design styles with storytelling to make your message stick with your audience. We don't just share information; we aim to inspire and involve your audience. Reach out to Deck Sherpa for top-notch presentation design services and take your presentations to a whole new level.

Visit the website and get on to our Contact page. From there you can either email us at [email protected] , WhatsApp in or even call on 1800 121 5955 (India) to speak to someone from the team. Looking forward to speaking with you!

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10 Presentation Design Trends to Try in 2023

Whether you’re an employee delivering a presentation on a recent project, a business owner pitching your services to new customers, or a student delivering a class presentation, making the right impression on your audience requires designing an eye-catching and eye-pleasing presentation.

One way to accomplish this goal is to familiarize yourself with the latest presentation design trends. Specific examples to keep in mind when designing your next presentation include:

An Emphasis on Minimalism

Effective presentation design involves striking a delicate balance. On the one hand, you want the slides of a presentation to be visually interesting enough to engage an audience. On the other hand, you need to ensure your audience absorbs the information being presented. Bombarding them with excessive visual stimulation could prevent audience members from retaining a presentation’s content.

Many are striking this balance by embracing minimalism. Instead of cluttering their slides with various images, they’re using a few larger images to ensure a cleaner look. Rather than going overboard with a wide-ranging color palette and numerous typography choices, they’re sticking to only two or three colors and fonts.

(Tip: When choosing a color scheme for your presentation design, study color theory to determine which colors represent your brand and trigger the appropriate emotional response in your audience.)

Expressive Text

Traditionally, the visual elements of a slideshow have been the most attention-grabbing, while text has usually been a more “boring” component.

That’s changing. Increasingly, presentation design experts have been experimenting with ways to make text come alive and capture an audience’s attention. Ways to achieve this goal may include:

Animating text
Using custom fonts
Using 3D text

Animation can serve many purposes in a presentation. The following are just a few examples:

Telling a story to boost the content’s overall persuasiveness
Illustrating complex concepts and ideas
Establishing a brand with animated characters who represent an organization’s branded “personality”
Adding humor to a presentation, making it more entertaining (and thus more engaging)

Visual Storytelling

Even if you don’t incorporate animation into a presentation, you might nevertheless account for the current presentation design trend of visual storytelling when deciding how to hit certain essential points.

For example, perhaps you’re delivering a sales pitch. Your goal might be to illustrate how your products or services solve a common problem for your customers. One way to do so is through a series of pictures telling a story about a character who faces the same problem your customers face, only to overcome it with the help of your products.

A series of photos is just one potential visual storytelling strategy. For instance, if a comic is more brand-appropriate, you could include a comic instead of a photo series in your presentation.

Prioritizing Accessibility

Presentation design isn’t just about ensuring a presentation looks impressive. It’s also about ensuring as many audience members as possible can absorb the presentation’s content.

Ways to make a presentation more accessible include:

Using captions during videos
Including the option to turn on audio narration and descriptions for blind audience members
Designing multiple versions of a presentation in different languages
Avoiding excessive usage of cultural idioms and slang that might alienate or confuse audience members from different cultures

Large Blocks of Vibrant Text

Instead of including substantial amounts of relatively small text on individual presentation slides, consider using fewer words per slide but opting for larger font sizes and more vibrant colors. This is another way you can use text to capture the attention of audience members while still adhering to a relatively minimalist presentation design style.

Many people already opt to use dark mode when viewing their phones and tablets in order to reduce eye strain. Website and app designers have taken note, making design choices that are compatible with dark mode, such as:

Ensuring there’s a reasonably strong contrast between background and text/images
Testing color choices in dark mode to confirm they still look pleasing
Using dark gray instead of pure black
Using off-white fonts instead of pure white fonts

This trend has also begun influencing presentation design. Keep it in mind when designing your slides.

A Return to Serif Fonts

Anything a person sees on a slide in one of your presentations can tell them something about your brand. As such, it’s important to remember that there are no color schemes, fonts, or other such elements that are ideal for all presentations. You need to be certain the visual aspects of a presentation correspond with your branded identity.

That said, Serif typography is making a comeback in presentation design. Because Serif fonts may appear somewhat traditional or old-fashioned, they’ve come to convey a sense of timeless authority.

Muted Images

Are you looking for a way to include more interesting images in your presentation slides without the slides looking too busy? If so, consider muting images so they blend in more with the background. This simple presentation design technique allows you to add more images while maintaining a clean sense of visual consistency.

AI-Generated Images

Thanks to AI programs, designers can now generate various types of images in just a few moments. As such, they’re experimenting with AI images, using AI to develop imagery that would normally take hours or even days to generate.

It’s not necessarily wise to use all the images that an AI program generates. These tools are simply giving presentation designers more creative freedom to experiment with imagery than ever before.

2023 Presentation Design Trends to Keep in Mind

Consider these presentation design ideas the next time you need to put together a visually-appealing presentation that’s both attractive and informative. By accounting for current trends and using the right tools, even someone with minimal design experience can create a presentation that resonates with audience members.

Create Gorgeous Presentations With Powtoon

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Interactive elements

Interactive elements are not a new presentation trend, but they continue to gain popularity in 2023. Adding interactive elements like quizzes, polls, and clickable infographics can help engage your audience and make your presentation more memorable.

Bold typography

Example of a slide with an eye-catching, classic font choice (similar to times new roman).

In 2023, typography will play a significant role in presentation trends. Bold typography can help emphasize important points, create contrast, and add visual interest to your slides. Sans-serif fonts like Helvetica and Arial will be popular choices for presentation design.

Example of 5 dark mode slides, all with a dark black background and white text.

Dark mode has been a popular trend in app and website design for a while. Now, it has made its way into presentation design trends. Dark backgrounds with light text can help reduce eye strain and create a sleek and modern look.

Motion graphics

Motion graphics are a great way to add a dynamic element to your presentation. They can be used to animate graphs, charts, and other visual elements. In 2023, we will see more use of motion graphics in presentations to add a wow factor and engage the audience.

Custom illustrations

Custom illustrations can add a personal touch to your presentation and make it stand out. In 2023, we will see more use of hand-drawn illustrations as a presentation design trend. Above all, custom illustrations can add warmth and a human touch to your presentations.

Sustainability

Example of sustainable postcard that says "You've played a huge role in making the world more human friendly".

As sustainability continues to be a hot topic, we will see more use of eco-friendly design elements in presentations. This includes the use of recycled paper for handouts, reducing paper waste, and using sustainable materials for presentation materials.

Incorporating these top 2023 presentation design trends will help you create engaging and memorable presentations. Whether you’re using PowerPoint, Google Slides, Keynote, or another presentation tool, these trends can help you stay ahead of the curve and make a lasting impression on your audience. So, embrace these trends and make your next presentation a success!

Ivy Croteau

Originally published on April 24, 2023

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Presentation design trends: 2023

Written by: Olivia Kippax Jones
Categories: Industry insights

Ah! 2023 has dawned and it’s full of fresh possibilities and new opportunities for effective communication. Like boy scouts, BrightCarbon is always prepared. So, we asked our designers and presentation experts what they expect 2023 to bring for presentation design. Is it new year, new you? Or business as usual? The results are in!

The big hitters…

Accessibility

Improved accessibility came out on top, with 40% of our presentation designers naming it as a key area of development for presentations and presentation creation platforms in 2023. Both PowerPoint and Google Slides are regularly adding new features, making it easier for users to create more accessible presentations. So, we’re expecting increased use of alt text, better adherence to contrast guidelines , and an improved understanding of screen-reader compatibility. We’re also expecting to see more requests for presentation slides with room left at the bottom for live caption generation.

As presentations are usually mediated by a presenter, presentation accessibility is a fairly complex topic. If you’re creating your own decks, you might find this starter guide useful: 5 tips for more accessible presentations .

Interactivity

The silver medal goes to interactivity – predicted to be a trend by a third of our designers. Presenters wanting to have better conversations with their audience will lean on presentations with robust navigation to facilitate agile, non-linear paths through their content. Most importantly, with proper menus and navigation, everyone avoids the awkward spectacle of a presenter exiting Show Mode and scrolling through their slides to find what they need. The good news is that it’s pretty easy to add basic interactivity to your decks in PowerPoint and Google Slides .

Our presentation experts expect these interactive presentations to be large, modular decks designed to be broken up into smaller, more targeted presentations. These decks will empower presenters to have better, more flexible conversations. On the one hand, decks like these give salespeople the flexibility they need whilst protecting carefully crafted structure and messaging. On the other, they can quickly become scarily long and unwieldy and your salespeople might need a specialised tool, like our PowerPoint add-in ShowMaker , to stay in control!

We’re also predicting more audience interaction, including live surveys, use of tools like Mentimeter , and the triumphant return of the QR code – all boosting audience engagement and helping presenters collect useful data and feedback.

Our final big hitter is doing diversity better. Our clients want their presentation design to reflect the diversity of their organisations in authentic and meaningful ways. So, we’re looking forward to celebrating diversity through imagery and illustrations, as well as through the stories we’re telling.

A specific focus we’re expecting for 2023 is an awareness of disability diversity. Poor disability representation can look like a token image of someone in a wheelchair – let’s leave this behind in 2022. As explored in Getty Images’ VisualGPS , good disability representation means representing people with a range of visible and invisible disabilities as active members of society across ages and intersecting identity factors.

Honourable mentions…

Though some things are returning to how they were pre-Covid, many won’t be the same again. One reversal we’re not expecting is a complete return to in-person presenting, so don’t delete your custom Zoom backgrounds just yet!

With more flexible working, asynchronous knowledge transfer is becoming more and more popular. We’re expecting an uptick in requests for self-running, scripted videos. Whether it’s talking-head videos or illustrative dynamic animations, videos with bold colours and diverse characters that your audience can enjoy when and where they like are going to be crowd-pleasers in 2023.

With in-person conferences ramping up again, we’re expecting the return of beautiful, bespoke decks developed for specific events. With presenters tackling unusual screen sizes and configurations, big audiences in big rooms, and online and offline attendees – getting a specialist in can really make a difference.

And, as we all pack our bags and jet off to network, BrightCarbon’s presentation design experts are expecting 2023 to bring more requests for one-pagers, leave behinds, and worksheets for in-person events with clear, engaging storytelling and visuals.

Are the robots taking over?

Like most of you, our presentation experts are keeping a beady eye on the robots – and by that we mean AI design. Though AI-generated art is still novel, images generated by AI following user prompts could allow presentation designers to create things that stand out from the generic stock photos others are using – they could even avoid some of the copyright implications of sourcing photos on Google. That said, there are ethical questions about AI generated art that we should be aware of. Will AI art help truly visualise meaning? Probably not. Will everyone be sick of it by the end of the year? Probably! Will everyone try it anyway? Yes, yes they will.

Beauty is in the eye… Presentation design trends for 2023

So, those are the key presentations trends we expect to see in 2023, but what about the design trends that will transform our slides from dull to dazzling this year? Here’s what our presentation design experts predict:

Clean, minimal design is going nowhere, so expect to see slides with plenty of white space, clear hierarchy, and minimal text on lots of corporate decks this year. However, where there is colour, it’s going to be bold and vibrant making these slides stand out from the crowd.
Gradients are here to stay. They’ve been popular in graphic design for a while and were gaining popularity in presentation design in 2022. A twist we’re expecting in 2023 is custom mesh gradients.
In 2023 presentation design, we’ll see less hand-drawn/doodly animations, but patterns and textures will be popular, replacing flat colours in backgrounds and vector illustrations.
The new year will bring a touch of nostalgia with it – our presentation designers predict grainy textures and serif fonts to make a comeback.

Now you’ve read BrightCarbon’s predictions for 2023 presentation design trends, it’s time to share yours! Let us know what you’re hoping to see on slides across the world this year in the comments below!

Olivia Kippax Jones

Managing consultant; content marketing lead, related articles, insights from a presentation templates expert.

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7 Presentation trends to watch out for in 2023

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7 Presentation trends to watch out for in 2023

As the world of graphic design progresses, presentation trends progress alongside it. There are new design trends that grab our attention each year that can make your presentation timely and contemporary. This blog will discuss… ... read more As the world of graphic design progresses, presentation trends progress alongside it. There are new design trends that grab our attention each year that can make your presentation timely and contemporary. This blog will discuss our predicted design trends for presentation slides in 2023 as well as what elements make a presentation trendy at any point in time. close

Who said that presentations can’t be on trend? Believe it or not, the world of presentation design is not immune to the styles and fads of the design world. You can prove that your brand is fresh and contemporary through the presentation design of your slides. But tastes change, and as we approach the new year, the trend cycle will change and bring new ideas to the forefront of graphic design.

However, there are presentation trends that will always be timeless. These elements will always make a presentation appeal to the audience, no matter what. They grab the audience’s attention right away and hold onto it throughout. So regardless of the trend cycle, these points consistently boost any presentation and are important to keep in mind.

Timeless presentation features:

Engaging and interactive content.

The core of any presentation is the material and how it is shared. It is not enough to list facts; there needs to be room to breathe. By including icebreakers, games, polls, and activities, the listener can directly interact with the information and ideas shared. It bridges the gap between them and gives the audience a chance to connect with the content.

Use of data and visualizations

When data is visualized in charts, graphs, or infographics , is easier to understand. It is helpful for your audience to have a visual medium that they can follow that simplifies your data for them to understand. With the sheer volume of information available, data visualization helps guide the audience through your ideas and data in a way that doesn’t overwhelm them.

Storytelling

Stories have a universal appeal. People relate to them and they can never fail you. Spinning together a story draws the audience into your world, evokes empathy, and establishes a level of trust. Learning how to tell a story is more effective than learning how to persuade. A story can simplify a complex idea while moving your audience to action.

Creative and unique designs

A good presentation design relies on its creative use of design elements, colors, and images. Creative slide design maintains its impact the same way it maintains the audience’s attention. Using engaging design trends can also help explain your ideas more effectively and support your presentation’s flow.

7 Presentation Trends in 2023

The presentation trend cycle is similar to the regular design trend cycle, which makes it easier for our presentation experts to predict what presentation design trends will take over in 2023. There is an emphasis on connecting with your audience in a new way inspired by the Internet age and social media.

01 Dark mode

In interface design, the increasing preference for dark mode for mobile users has translated to incorporating the dark style into web design. For a long and extensive presentation, it is wise to go for a sleek and dim aesthetic that is easier on the eyes and can maintain focus for longer.

02 3D graphics

The rise of VR technology, the metaverse, and the love of all things Y2K have revived a strong interest in 3D graphics. Creating a visual experience that draws the viewer into the image has a powerful appeal across several mediums that could continue to rise. 3D backgrounds go beyond the clever use of shadows and now use texture and motion for a touch of attention-grabbing realism.

03 Experimental typography

Fun and experimental typography are having a moment this year, becoming more popular for film and TV posters. Playing around with different typefaces is a fun approach for your slides to illustrate your brand identity and mission. Serif fonts, in particular, are making a comeback as they are legible, bold, and graceful, achieving both a practical and aesthetic function.

04 Monochrome

Monochrome color palettes are made by selecting a single color and its various hues. Following the idea of a more comfortable aesthetic, the monochrome trend is simple, practical, and elegant. On another note, a simple color scheme helps brand recognition when creating a presentation design built around the brand’s primary color.

05 Inclusive visuals

Beyond the world of graphic design, there has been a surge in efforts to include individuals of different cultures, backgrounds, ages, disabilities, locations, and classes. In presentation design, this translates into an effort to showcase a variety of people in the illustrations and visuals used to celebrate diversity.

06 Branded memes

Memes are an essential part of the fabric of social media; they’re perfect for adding a touch of humor to your presentation. Adapting memes to fit your brand makes your slides more relatable, and adding humor to your presentation helps build a connection with your audience. The art of a tastefully utilized meme can be tricky, but all in all, the main rule is to avoid a controversial meme and stick to a lighthearted approach.

07 Bold and vibrant colors

In previous years, we’ve seen a rise in minimalist and muted styles. But now, designers and viewers alike yearn for a return to brighter and bolder colors. Vibrant colors create attractive and energetic designs, especially when contrasting the trend of geometric and clean shapes. This style doesn’t use these hues as an accent or emphasis, rather they are the design itself.

What should you do for a rich and trendy presentation?

Note that presentation trends go beyond quirky graphics and thoughtful color palettes. As technology evolves and progresses, we expect presentation design and graphic design to evolve alongside it. Slide design is an essential component of your presentation, but they are in no way the core, rather they are the starting point. These are factors to consider that will make your presentation stand out from your slides:

Going beyond PowerPoint

As we mentioned, PowerPoint is merely the starting point. But what comes after it? Earlier, we mentioned how interactive games and icebreakers allow your audience to connect with the material. They can also switch up the pace with a diverse approach. Another way to branch out of the typical presentation format is to add videos that can further simplify and explain your point. Hand out brochures as tactile souvenirs that summarize your presentation to leave your listeners with. Have a questions and answers session afterward to open up room for any further inquiries.

Making it mobile-compatible

It is not uncommon for presentation slides to become resources that are reused and revisited. When designing your presentation, make sure that whatever design trend you opt for can be adapted to different formats. The key to a mobile-friendly presentation is simplicity. Increasing the font size, creating cleaner visuals and charts, using mobile-friendly resolutions, and exporting the final product as a PDF.

Utilizing new technology

If you’re ready to truly go above and beyond for a presentation, utilizing new technologies is a surefire way to stand apart from the competition. New technologies now grant new ways for presenters and audiences to interact with and visualize the material. From holograms to augmented reality to real-time data visualization, these technologies offer exciting opportunities to explore ideas and concepts through an original and stimulating channel.

Incorporating presentation design trends into your slides ensures that your brand is as relevant as ever. As graphic design evolves as a field, there will be a trickle-down effect that reaches presentation design. Presenters and designers alike are constantly thinking of new and innovative ways to share ideas, so why not ride the wave?

(1) https://dribbble.com/shots/15110279-Wallet-Hero-Header-v-4#
(2) https://dribbble.com/shots/9517316-TV
(3) http://luc.devroye.org/fonts-51855.html
(4) https://www.creativeboom.com/inspiration/alex-valentina/
(5) http://createsend.com/t/d-6E0C5BE989E4E3912540EF23F30FEDED
(6) https://www.instagram.com/p/CPqAbcehax5/?utm_source=ig_web_copy_link
(7) https://www.behance.net/gallery/80889667/Cult-Beauty-Patterns

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8 Possible Presentation Design Trends 2022 We Need to Prepare

Ulfah Alifah

Published on December 20, 2021

possible presentation design trends 2022

When putting together an engaging presentation slide, there are two things we need to keep in mind: design and function. In other words, your slides look attractive, but they also need to give people information and ideas in the most user-friendly format possible.

A professionally designed PowerPoint template exploding with new design trends through customizable slides is the only way to achieve that.

Design trends can shape everything from how designers create user interface design to future websites to package design iterations. They can also zoom in or fade out quickly, making it essential to pay attention to what’s trending now so that you don’t end up with a design that falls out of style quickly.

All in all, before we settle into this brave new year, here are 8 possible presentation design trends that we predict in 2022 some of the best presentation templates to execute them.

What are the big presentation design trends that will pop up next year?

The 80s and 90s are returning, typography is taking a leading role, and dynamic gradients are ascending to new heights. Visual styles, meanwhile, run the scale from psychedelic high-tech to whimsically handcrafted.

Three-Dimensional Design Elements

While 2020 and 2021 saw lots of designers tackling full, three-dimensional designs for any design project, the emerging trend is to incorporate elements of 3D with a flatter overall aesthetic.

Three-dimensional elements can help provide extra understanding for a design, such as the architectural rendering above, or enhance visual interest.

Think about how to capture your story or product in a way that highlights the depths of the field and shadows.

Memphis Design

Memphis design—one of the defining aesthetics of the 1980s—is sometimes thought of as a flashy style, pairing many chaotic patterns and shapes together.

This attitude rings especially true today when minimalistic approaches have led to a sea of interfaces that (while intuitive) are overwhelmingly uniform.

It is no wonder why many presentation designers are turning to Memphis design for an explosion of colorful personalities no visitor will soon forget.

Dynamic Gradients

Colorful gradients will be a comeback in 2022, and it looks like they’re here to stay! Gradients are the gradual transition from one color to another, creating a blended effect. So, what makes them so awesome? Firstly, they add a vibrant pop of color to your design in a way that doesn’t feel overbearing. They’re also a great way to add extra visual depth to your presentation design, as they create a dynamic, almost multi-dimensional effect.

The designer has artfully blended three different colors to create an eye-catching aesthetic that personifies the brand’s fun, modern qualities.

The beauty of this design trend is how versatile it is. You can create gradients using similar colors such as blue or yellow or create unexpected combinations using contrasting shades like purple and orange.

No matter how you want to play with gradients, these PowerPoint templates are a great place to start. You can easily swap out the colors, fonts, and images with your own to create a design that is unique to your brand.

Retro Revolution/Retro

As the beginning of the World Wide Web increasingly becomes a distant memory, today’s up-and-coming designers are taking inspiration from those early Wild West days. Web 1.0 of the 90s was characterized by bright background colors, visual table layouts, and robotic typefaces like Courier.

While the 90s internet was a showcase of unnecessary gimmicks, graphics, and colors, it was also a time when the rules had not yet been written—when “a web designer” wasn’t even a job.

The designers that have come up since—reigned in by industry standards—now see those early days as a hotbed for the free creativity of all graphic designers, especially for presentation designers nowadays.

So, what are the possible presentation design trends 2022?

The possible presentation design trends 2022 describe another step forward, but that’s nothing fresh on the internet. The future drives quickly in our current era, and digital designers often spread the way. But what makes these trends feel refreshing is their focus on creating satisfaction.

Whether they are bringing back a forgotten decade, delighting the user with interactions and animations, or offering up something handmade, the goal of this year’s presentation design trends is to tell a momentary sense of astonishment. No matter how unconventional their approach.

Let’s visit RRSlide to download free PowerPoint templates . But wait, don’t go anywhere and stay here with our RRGraph Design Blog to keep up-to-date on the best pitch deck template collections and design advice from our PowerPoint experts .

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PowerPoint Trends 2022

They are rare, but they do exist: brilliant PowerPoint presentations that stand out visually, look modern and contemporary, and thus leave a lasting impression on the audience. The question is: how do you create such a presentation? Just follow the latest trends, like many of the best presentations. But beware, the trends often change at least annually and do not fit every corporate identity .

What are the key PowerPoint trends in 2022? In this article, you will find 10 PowerPoint trends to take with you in 2022. In addition to design trends, we will also give you tips for making presentations easier to create.

Put an end to boring PowerPoint presentations

PowerPoint Trends - presentations are boring?

As far as PowerPoint is concerned, most users find it difficult to keep up with the latest developments. Just when you have developed a good PowerPoint routine, there are new features or design trends and master slides need to be renewed.

Worst case scenario for PowerPoint presentations: Your audience gets bored and loses interest. This is exactly what you want to avoid. The reason for this is usually not the content of the presentation itself, but its preparation and presentation. Learn, how to hold better presentations with PowerPoint .

79% of people think that "most presentations are boring". (Source: Presentationpanda ).

10 PowerPoint trends 2022

The following trends show you not only how you can modernize your PowerPoint presentation / template visually, but also which functions help you to more ease in PowerPoint.

...there is "template chaos".
...a uniform outward appearance is not possible.
...the company appears unprofessional.
...employees work inefficiently.
...there is a risk that outdated company information will be used.

Speaking of templates: keeping up-to-date is not difficult. In most cases, all it takes is a few adjustments to your PowerPoint templates or your PowerPoint master and you will have introduced the trends company-wide. The empower ® Content Enablement solution provides a reliable document library as well as a central source of current and design-compliant content for your entire organization. You can instantly share content across your organization with just a few clicks.

Conclusion: it is the mix that counts

PowerPoint Trends for 2022 are all about nostalgia. Design styles from the 90s and 00s are making a comeback in PowerPoint, but with a touch of modernization. Extra pixelated images and backgrounds and 3D effects feature strongly.

Trends are exciting, but you should pay close attention to which trends fit your business and brand.

But how can new trends be implemented company-wide in a timely manner without losing control of one's own brand through inconsistency in appearance? With the Content Enablement solution from empower ® ! Our Content Enablement solution allows you to centrally manage and update office documents. That way you can immediately launch changes to templates company-wide with just a few clicks. This saves your employees a lot of work and ensures more productive workflows. Are you curious about our solution? Contact us for more information! Our experts are looking forward to hearing from you!

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Presentation Design

Presentation Design Trends in 2022

By: Amy Boone

You’ve got great ideas. Exciting products. A cutting edge company. A compelling story. So a tired 2010 PowerPoint slide template just won’t cut it in 2022. It’s time to update your presentation to reflect current design trends.

We’ve scoured online design sites and recent presentations to compile a list of current presentation design trends. Some of our favorite trends include creative color palettes, less-is-more design, infographics, custom fonts, and original elements. Here’s how to use these trends to freshen up your presentation design.

Creative Color Palettes

Presentations in 2022 are all about creative color palettes, particularly retro ones. Kimp design company says, “The retro color tones work well in graphic design because they act as standalone design pieces.” One of the more popular retro color palettes gives a nod to mid-century design by featuring muted and earthy rusts, mustards, and greens. And the 80’s are also making a comeback with everything from bold neon to Memphis design elements (think shapes and squiggles). Presentation slide decks in 2022 aren’t afraid to put a new spin on retro color palettes. For example, check out the TED poster for their April conference.

Less-Is-More Design

Presentation designs in 2022 are bold and simple. It’s not about adding more design elements, it’s about making the ones that you use pop. The more you have on your slides, the more everything gets diluted. So slide decks of 2022 keep the focus strong and simple. In other words, slide clutter is out. Remember that the main job of your slide deck is to do what words can’t. In other words, save the words for your talk, and save the slides for everything else. That means you should avoid slides that are all words and instead use a few simple, powerful graphics to back up what you are saying.

Infographics

Granted, infographics have been a design trend for some time now, but they continue to be important elements in slide decks in 2022. Infographics blend words and visuals in a pleasing and easy-to-understand layout. For example, Canva (one of our favorite free design tools) offers infographic templates to help get you started. Check out this one on charity action. The great thing about infographics is that they have layers of information which allow your audience members more individualized interaction with your content. You can get everything you need to know in a quick glance, allowing you to shift your attention quickly back to the presentation. Or, if it’s something that really interests you or something that you don’t quite understand, you can “dive in” further and explore the infographic in more detail.

Custom Fonts

When designing your presentations, don’t skip past font choice. Modern presentations are serious about choosing a font that helps add to the overall tone of the presentation and content. Forget Arial, Times New Roman, and even Calibri. Modern presentation designers know that fonts communicate, too. So what you use matters. Designers often use the mantra “purpose is paramount.” Meaning you have to keep in mind how your audience will be using the text. When choosing a font, ask yourself:

How large will the screen be?
What other elements will be on the slide?
How much text will my audience be reading?
How long will this slide be on the screen?
What tone do I want my font to set?

Once you’ve answered these questions, choose a font that is attractive, legible, and interesting without being boring. And don’t be afraid to play around with line spacing, letter spacing, and kerning to help give your font choice some distinction. For some more creative ideas on font selection, check out DesignShack’s list of 2022 font trends .

Original Elements

With the increase in free design and online drawing programs, we are seeing more hand drawn and original design elements in slide decks. Artists like Morgan Harper Nichols have gained incredible popularity in large part due to the ease of creating art with technology and sharing it quickly through social media. Another one of my favorite creatives is Austin Kleon , who describes himself as a writer who draws. His incredible presentations often include hand drawn elements like the one below.

So instead of trying to find the perfect graphic (or font), consider creating one yourself. You might find that your hand drawn element gives your presentation a unique appeal and charm that is right on trend.

Embracing Design Trends

Outdated presentation designs aren’t doing you any favors. If your slide deck looks outdated, you risk the audience thinking your ideas are outdated, too. But when you update your presentation design to reflect some or all of the trends listed above, you can build energy around your presentation and ideas.

Need help creating a fresh, new presentation or updating a current one to reflect modern design trends? We’ve got you.

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How to Make a “Good” Presentation “Great”

Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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10 New Presentation Trends

Last Updated on March 6, 2024 by Peter Z

How will presentations look like in 2021? The past year has shown that there are things that most of us cannot predict. However, there is also something we can anticipate based on observations, and indicate that some tendencies may be becoming more popular.

I have prepared a list of presentation trends which as an art director I observe now on the market. The choice is made on the basis of last year’s projects of our agency for various business sectors, conversations with clients and with our team of graphic designers. Here are 10 directions that I believe will be important in 2021.

You might want to incorporate some ideas into your presentations right away, so read on 🙂

1. Creative data visualization

Data is everywhere. During the last year, many of us were following the statistics of COVID-19 cases. Depending on the needs, they can be illustrated in different ways.

Every day we are flooded with big amounts of data, which often need to be shown in the presentation. This year, even more emphasis will be placed on showing the data in an eye-catching, graphical way, so that it is quickly understood and remembered. Some common errors in data presentation are described in the article “ 5 errors in charts used in PowerPoint “. I also recommend a great book “Data story” by Nancy Duarte.

Below you can see several examples for a creative bar chart visualization on a slide.

2. Creative photo masks

While looking for a way out of the appearance of the standard slides, I see the increasing use of irregular shapes for photos or charts with data, and for this, you can use the masking technique .

Using masks allows you to give a creative custom shape to a photo. For instance, you can use a blob shape – that is connected with personal organic style.

Here is the example of such slide:

About Us What We Do, our USP, our Competitive Advantage

3. Infographic slides for data storytelling

The infographics is combination of graphics that explains certain story or present data in graphical way. It can have a form of highly customized data chart or enhanced flowchart with additional graphical elements. Infographic is not new but now they will become even more essential also in context of presentation slides. More and more people will present the key numbers along with their visualization.

You can make such slides relatively quickly in PowerPoint, using a few simple design tricks – composing infographics from standard PPT shapes (don’t worry, you don’t have to be a professional designer, just get some initial inspiration):

Survey participants statistics chart- roles infographics template

4. Minimalism in presentation

Minimalistic graphics are not a new trend, but they remain on top all the time.

A good example here is the graphics in the contour style (as we call them outline), which is distinguished by simplicity and elegance. It helps to focus on the content and highlight the most important information.

5 circles Venn diagram illustrated with outline icons

5. More photos and icons

Adding icons and images helps to build associations, which makes it easier to remember content. That’s why more and more of these elements will appear in presentations.

Replacing text with graphics will work especially on slides which are presented, while on slides that are intended for reading (in so called slideuments), icons will be a good addition.

Essential tools for home office and remote slide

6. Return of gradients

Gradients (tonal transitions between colors) will be used more often to fill icons or apply color to photos. Regular flat graphics will take on a deeper character.

To get a modern gradient effect in PowerPoint, it is better to set the color transitions manually, rather than use Quick styles offered by MS Office. The predefined Quick Styles contain gradients and 3D effects but they look pretty obsolete.

See an example of modern tonal transitions applied on a slide:

[AL – WE NEED TO USE ORIGINAL PICTURE FROM BLOG, THIS ONE HAS NO GRADIENT – I PUT PNG INTO WP MEDIA LIBRARY]

We also used gradient transition on our renewed webage [AL – PIC OF OUR MAIN PAGE FRAGMENT HERE? OR IF NOT, ADD 2ND PICTURE FROM ORGINAL BLOG ]

7. Pantone Color of 2021

Every year, PANTONE company selects a color that will characterize the year. This year it is a combination of yellow and gray, which even better emphasizes the expressive shade of the former. Yellow symbolizes optimism and energy, something that is needed to survive the year 2021.

8. Involvement of presentation participants

Due to the rising amount of remote meetings, interactive slides will appear. They will give the possibility of greater participant involvement, e.g.they can make notes and add tags.

In order not to lose the attention of viewers, large differences in the contrast between slides will be applied. For example, the background color will be changed from slide to slide.

Below you can see an example of a slide that can be used to collect answers from participants in a meeting, for instance, in zoom. You can ask participants to write their answers to a white rectangle, just like you would do on a whiteboard or flipchart.

Whiteboard slide with question for a brainstorming

9. Less intensity of colors

More muted and less flashy color palette is definitely a rising trend. For example, pastel colors will be used in combination with dark colors to create a contrast. Here are the color trends according to color Adobe.

10. Organic shapes

Organic, soft, natural, asymmetrical shapes are becoming increasingly popular. They can appear as a background element or superimposed on a photo, as shown in the following slide. Here, for example, I have integrated a mask of organic shapes into a PowerPoint template. You can paste your own photo in such shapes.

Project Proposal Values Six Elements List Diagram with Ecological Values

This is my list of graphic directions that we should observe this year.

Published by

Chief Diagram Designer, infoDiagram co-founder View all posts by Peter Z

8 Social Media Trends for 2024

Explore long-term trends shaping your marketing strategy, from AI-driven content creation to the rise of social commerce. Stay ahead in 2024 with insights on video formats, authentic connections, influencer strategies, and ROI priorities.

[Featured image] Six people stand in a circle holding their cell phones while looking at social media sites.

Some aspects of social media trends can move quickly—for example, trending sounds or memes. Following these types of trends can help dictate the content you produce and post on a daily or weekly basis. Since they shift quickly, the best way to stay up-to-date on immediate trends is to become an active user on the platforms you’re managing and notice the recurring topics, audio, and formats that populate your feed.

Other types of social media trends are more long-term, and you can use these to inform your overarching social media marketing strategy and content calendar. These types of trends tend to have to do with shifts in user behaviors—like preferences for video over static images—and platform functionality—like social media companies introducing on-platform shopping features.

In this article, we’ll discuss the dominant social media trends for 2024 that you can use as you shape your marketing strategy :

Artificial intelligence (AI) is being used to create content and improve performance.

Short-form video rules, but long-form content may gain traction.

Consumer shopping habits are boosting social commerce.

Social media platforms are becoming viable search engines.

Followers are seeking authentic connections.

Content creators and influencers are core pieces of social media strategy.

Personalization is increasing in importance.

Brands will prioritize social platforms by return on investment (ROI).

To compile these current trends, we synthesized findings from several industry reports and studies from companies like Sprout Social, Hootsuite, HubSpot , and Gartner.

As you read through this list, remember that your social media strategy may not necessarily include every aspect of this list. It’s important to consider how well these trends align with your business goals. If you’d like to learn more about social media fundamentals, like identifying your target audience and choosing the right social media platforms for your business, start with the Meta Social Media Marketing Professional Certificate .

1. AI is being used to create content and improve performance.

Marketing professionals are using generative AI (GenAI) tools, like ChatGPT and Google Gemini , to improve their day-to-day processes and tasks. A 2023 report from Sprout Social found that 80 percent of marketers say that AI has positively impacted their work, with 78 percent reporting that they have more time for creativity and 73 percent reporting increased efficiency [ 1 ]. They also found that, in 2024, marketers plan on using AI for social media tasks including analyzing data, content creation, advertising campaign targeting, building chatbots, and more.

Using GenAI for content creation

A 2024 HubSpot survey found that marketers are already using GenAI throughout the content creation process. Of those using GenAI for content creation, 45 percent are using it to generate ideas, 31 percent are using it to outline content, and 18 percent are using it to draft content. What’s more, 56 percent of marketers who use GenAI say their AI-assisted content performs better than content created without‌ it. Overall, 63 percent of marketers predict that most content created in 2024 will be done in part using GenAI tools [ 2 ].

These numbers are encouraging, however, keep your audience and brand voice in mind as you incorporate AI into your social media posts. In a 2024 survey, Hootsuite found that 62 percent of consumers are less likely to engage with or trust AI-generated content—a sentiment that's particularly pronounced among older generations [ 3 ].

Advance your GenAI skills with Vanderbilt University’s Prompt Engineering for ChatGPT course. Here, you’ll learn techniques for communicating with GenAI tools to generate outputs that align with your goals.

Using AI for marketing analytics

Social media marketers have been using engagement metrics and similar data to inform their content calendar for quite some time. Now, you can use AI to enhance your analysis capabilities, producing more robust insights and reliable trend predictions. According to a 2023 report from The Work Innovation Lab, 30 percent of workers already use AI for data analysis, and 62 percent of workers want to use AI for data analysis [ 4 ].

There are a few ways you can start incorporating AI into your marketing analytics. Some common social media tools, like Sprout Social, offer AI-powered features within their interface, but you can also prompt ChatGPT to conduct a data analysis .

Advance your marketing analytics skills with the Meta Marketing Analytics Professional Certificate . You’ll learn how to analyze marketing data and turn your insights into actionable strategies.

2. Short-form video rules, but long-form content may gain traction.

Consumers primarily want brand social media accounts to focus on short-form videos, like those found on TikTok, Instagram Reels, or YouTube Shorts, according to a report from Sprout Social [ 5 ]. This desire is generally aligned with what social media marketers are already doing, as HubSpot found that over half of marketers who include short-form video in their marketing strategy plan to increase their investment in it throughout 2024 [ 2 ].

However, it’s worth noting that TikTok has been testing the boundaries of social media users’ attention spans. In January 2024, TechCrunch reported that the app expanded their long-form upload limits to 30 minutes after previously testing 3-minute, 10-minute, and 15-minute limits [ 6 ].

Advance your TikTok skills with Aptly’s Marketing with TikTok Specialization .

3. Consumer shopping habits are boosting social commerce.

An increasing number of social media users are making purchases directly in their apps. According to Statista, in 2023, there were 106.8 million social buyers in the US. By 2027, they forecast that this figure will grow by over 10 percent to 118 million [ 7 ]. In another study, Statista reported that 37.4 percent of US TikTok users, 36 percent of US Facebook users, and 34.4 percent of US Instagram users made a purchase on the respective social media platform [ 8 ].

At the same time, social media companies are making it easier to shop on their platforms—take, for example, the introduction of the TikTok shop—which can help to encourage in-app consumer behaviors.

Learn more about e-commerce business practices with the Google Digital Marketing & E-commerce Professional Certificate .

4. Social media platforms are becoming viable search engines.

The social media landscape has expanded beyond the newsfeed. Now, more users are treating the platforms as search engines. Prabhakar Raghavan, a Google senior vice president, said that the company estimates 40 percent of young people use TikTok or Instagram as search engines [ 9 ]. This user trend underscores the importance of understanding the search and discovery features on your social media channels and optimizing your content for them.

Advance your SEO skills with the University of California, Davis' Search Engine Optimization (SEO) Specialization .

5. Followers are seeking authentic connections.

When you’re thinking about how to communicate with your social media audiences, authenticity should be top of mind. According to Sprout Social’s Index Report, here are the top five things consumers say they don’t see enough of from brands on social media [ 1 ]:

Authentic, non-promotional content

Transparency about business practices and values

Information about product sourcing and production

Educational content about the brand’s industry

User-generated content (UGC) and customer testimonials

What’s more, in their Content Benchmark Report, Sprout Social asked users who they want to see featured on brand social media platforms, and their responses largely skewed toward average people: front-line employees (48 percent), social media teams (42 percent), and real customers (42 percent). Meanwhile, executive leadership lagged in popularity, with only 15 percent of respondents expressing that desire [ 5 ]. Separately, a Hootsuite survey reports that 56 percent of consumers think brands should be more relatable on social media, which plays into one of the key reasons people turn to the platforms in the first place: to be entertained and to unwind [ 3 ].

As you think about how to maintain relevance on your brand's social media accounts, it’s worth considering how you can show up authentically and foster a genuine connection with your target audience.

Advance your online community-building skills with Northwestern University’s Social Media Marketing Specialization .

6. Content creators and influencers are core pieces of social media strategy.

Speaking of authenticity, sometimes, it’s easier for audiences to believe something about your brand when the information comes from a third party. This is part of the reason why marketers continue to include content creators and influencers in their social media strategy. According to HubSpot, 50 percent of marketers who use influencer marketing plan to increase their investment in their strategy in 2024 [ 2 ].

However, it’s not just known influencers that social media marketers are turning toward, but also the average content creator. User-generated content (UGC) has emerged as a cost-effective way to promote brand awareness and products in a way that feels more natural than influencer partnerships can feel. A report from Gartner found that over 80 percent of consumers believe that UGC improves product discovery, brand trust, and experience [ 10 ].

Learn more about developing a well-rounded social media marketing strategy with the Meta Social Media Marketing Professional Certificate .

7. Personalization is increasing in importance.

According to Sprout Social, 51 percent of consumers say the most memorable brands on social media respond to customers, 76 percent value how quickly a brand responds to their needs, and 70 percent expect a personalized response to customer service needs [ 1 ].

To efficiently accommodate this high-touch service, social media teams are turning again to AI, using chatbots and automation tools that can respond to basic customer needs—and it seems to be working. HubSpot reports that 72 percent of marketers agree that these tools help them ‌personalize the customer experience, and 58 percent of marketers plan to increase their investments in AI and automation in 2024 [ 2 ].

Learn how to build chatbots with IBM’s Building AI Powered Chatbots Without Programming course.

8. Brands will prioritize social platforms by ROI.

Brand leaders are thinking more strategically about the business value of their chosen platforms and prioritizing efforts on those that deliver the strongest ROI. This trend may be driven by two important points:

A decline in user trust stands to reshape the way people use social media, making it more important for brands to use social media wisely. Gartner forecasts that by 2025, 50 percent of consumers will significantly limit their social media usage due to their perception of platform quality [ 10 ].

According to Hootsuite, as social media teams increasingly feel overextended by the number of platforms they’re managing, they’re assessing which platforms are delivering the results they want to see and are dropping their use of those that aren’t [ 3 ].

Hootsuite breaks down the biggest platform usage changes from 2022 to 2023, with TikTok and LinkedIn seeing the greatest increases in use (16 percent and 5 percent, respectively), and WhatsApp, Pinterest, and X seeing the greatest decreases in use (18 percent, 11 percent, and 7 percent, respectively) [ 3 ]. Meanwhile, HubSpot reports that the platforms with the strongest ROI, according to marketers, are Facebook, Instagram, YouTube, and TikTok [ 2 ].

Learn more about key business metrics with the University of Virginia’s Marketing Analytics course.

Advance your social media marketing skills

Get a comprehensive understanding of social media marketing with the Meta Social Media Marketing Professional Certificate on Coursera. Over six courses, you’ll learn the skills you need to qualify for entry-level roles in social media.

Article sources

Sprout Social. “ The Sprout Social Index Edition XIX , https://sproutsocial.com/insights/data/index-2023/.” Accessed April 10, 2024.

HubSpot. “ The State of Marketing 2024 , https://www.hubspot.com/hubfs/2024%20State%20of%20Marketing%20Report/2024-State-of-Marketing-HubSpot-CXDstudio-FINAL.pdf.” Accessed April 10, 2024.

Hootsuite. “ Social Trends 2024 , https://hootsuite.widen.net/s/mgqjjznhsx/hootsuitesocialtrends2024_report_en.” Accessed April 10, 2024.

The Work Innovation Lab by Asana. “ The State of AI at Work , https://asana.com/work-innovation-lab/wp-content/uploads/2023/08/The-State-of-AI-at-Work.pdf.” Accessed April 10, 2024.

Sprout Social. “ 2024 Content Benchmarks Report , https://media.sproutsocial.com/uploads/2024/02/sprout-social-content-benchmarks-report_2024.pdf.” Accessed April 10, 2024.

TechCrunch. “ TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory , https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/.” Accessed April 10, 2024.

Statista. “ Number of social commerce buyers in the United States from 2021 to 2027 , https://www.statista.com/statistics/1120128/number-social-buyers-united-states/.” Accessed April 10, 2024.

Statista. “ Share of users purchasing on leading social media platforms in the United States in 2023 and 2027 , https://www.statista.com/statistics/1334118/us-social-commerce-buyer-share-by-platform/.” Accessed April 10, 2024.

Fortune. “ Brainstorm Tech 2022: Organizing The World’s Information , https://fortune.com/videos/watch/Brainstorm-Tech-2022-Organizing-The-Worlds-Information/934585a6-7fb6-41a5-8ef3-e497f8ca2986.” Accessed April 10, 2024.

Gartner. “ Gartner Marketing Predictions 2024 , https://emt.gartnerweb.com/ngw/globalassets/en/marketing/documents/marketing-predictions-for-2024.pdf.” Accessed April 10, 2024.

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From Proposal to Presentation: A Guide to Speaking at AU 2024

Looking back at 2023, I have many personal and professional highlights. But perhaps one of the biggest professional milestones was the opportunity to speak at Autodesk University 2023, the Design & Make conference.

With an array of engaging sessions, classes, and keynotes for professionals in the architecture, engineering, construction, and operations (AECO) space, AU has always held a special place in my calendar. Last year, I was deeply honored to talk about a topic close to my heart: diversity, equity, inclusion, and belonging (DEIB) within the AECO industry.

Sharing my story was an empowering experience, and the exciting news is, it’s your turn now! Proposals for speakers at AU 2024 are open until April 30. If you have a unique viewpoint or an engaging idea, don’t hold back. Take the plunge, submit your proposal, and become a part of AU 2024: Submit your proposal .

Submit your proposal

It might seem daunting, but I promise you the journey is incredibly rewarding. Plus, the Autodesk community is here to support you. Ready to take the leap? Below I walk you through my own experience from the earliest idea and proposal stage through the event and beyond.

And if you’re looking for even more inspiration, you can check out my session from last year: BIMigration: Transforming AECO Through Immigration, Diversity, and Technology

From Idea to Action

DEIB has been an ongoing discussion in today’s world, it really came to the forefront during the COVID pandemic. I felt that more conversations needed to happen, especially in the AECO industry and people needed a platform to present their stories and experiences. I was profoundly moved by Shir Rustici , a global project manager at Symetri, and her panel’s discussion at AU 2022: Beyond One Gender: The Power of Diversity and Inclusion. The panelists’ candid stories and shared challenges as women in the AECO industry were truly enlightening. Since AU has a diverse and global audience, it seemed to be the ideal platform to share these narratives, including those of immigrants in our industry.

The Submission Process

Working alongside my colleagues, several of whom are immigrants themselves, was a truly collaborative experience. Greg Lehrer , Vice President of Consulting Services at Symetri, provided valuable guidance as we refined the title of our panel. My colleagues and fellow panelists, Eve Lin and Shir Rustici, were invaluable sources of knowledge as we assembled our panel submission and eagerly awaited the team’s final decision.

I strongly encourage you also seek out insights from your colleagues when you’re crafting your session proposal. Their unique perspectives and constructive feedback can be instrumental during the submission process. Collaboration not only improves your presentation but also broadens your understanding of the topic you’re addressing.

Planning the Session

The real work kicked off once our proposal was accepted. Overall, planning the panel was an intense and exhilarating process. Teamwork was our cornerstone, and my fellow panelists Eve Lin , Shir Rustici, Thesla Collier (HNTB), and Nima Azad gave the right blend of insight and perspective to ensure our planning was successful.

Our tasks included finalizing the panel structure, brainstorming thought-provoking questions to engage our audience, and most importantly, ensuring our panel was inclusive. All these elements required careful consideration and effective collaboration.

The AU Session Experience

All in all, the panel was amazing, and it felt good to share our stories with the audience. We ensured that our collective thoughts and efforts were reflected in our presentation.

For those who are considering presenting for the first time, I would suggest submitting one or two sessions and dedicating your time and energy to making them as close to perfect as possible. The investment is absolutely worth it. In the end, seeing the innovative and inspiring session you’ve created and sharing it with your industry colleagues is a rewarding experience you won’t forget.

The Ripple Effect

The weeks and months after AU 2023 have been surreal. From our session being named Top-Rated, to being honored as The Big Room Member of the Month, and now having this wonderful opportunity to contribute to the Digital Builder Blog—it’s been a thrilling ride!

I owe a special thanks to my mentor, Matt Wunch , who provided invaluable guidance in preparing our successful panel, and to Alex Eckhart for his dedication in the Big Room, a fantastic platform for connecting with fellow construction professionals.

Autodesk has been a guiding force in our industry, and it feels good to see them moving forward with such a great vision for the future!

Your story matters. Don’t forget to submit your proposal by April 30. I hope to see you on stage at AU 2024!

And another way you can have your voice heard? Join The Big Room , an online community designed for you to collaborate, ideate, and grow with other construction professions.

Prateek Chitnis

Construction trends, tips, and news – delivered straight to your inbox, you might like..., demystifying autodesk technology: unlocking efficiency for factory planning and factory design, have you tried it clash management.

9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Published: April 09, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.

In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it.

You might even be using AI without knowing it, with Google using AI in paid search to create relevant ads.

In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In this article, I’ll discuss upcoming advertising trends and how you can leverage these stats to increase engagement, value, and sales.

Digital Advertising Trends in 2024

Social media advertising trends in 2024, other emerging advertising trends in 2024, understanding ad trends in 2024.

Download Now: Free State of Marketing Report [Updated for 2024]

While ad spending is predicted to spike in 2024 , teams will likely be more responsible for how ads perform as companies tighten their budgets in anticipation of a recession.

Knowing and using the latest trends to your advantage can help you get more value out of the money you spend on advertising this year.

Artificial intelligence has existed, to some degree, for the last 70 years. Yet, it’s only in the last couple of years that it’s become a mainstream idea in the advertising space.

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity.

What does this mean for you?

In 2024, AI will be one of the best ways businesses can scale their growth and increase the quality of their advertisements.

If you want to leverage AI more than you currently do, consider hiring an AI expert or consultant to help you integrate AI into your work processes and advertising efforts.

I may not have an AI expert on staff, but I definitely experiment with these new tools to see where they work best. I’m not alone. HubSpot Program Manager Kaitlin Milliken also takes the time to test AI solutions like ChatGPT.

"AI may not be the best at coming up with creative concepts or writing the copy itself, but I use AI to eliminate manual tasks and supplement my skills," Milliken says. "I had to work with large sets of images for a project. I used ChatGPT to create a Python script that managed the files for me. That’s saved me hours."

If you don’t have the budget to hire an AI expert right now, there’s no reason why you can’t start consulting AI programs like Gemini or ChatGPT during every stage of the advertising process.

I like to use AI during brainstorming, ideation, content writing, planning, and more. Check out this blog on AI in Digital Marketing for more information.

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide to us with the following partners, who will use your information for similar purposes: Search Engine Journal, Litmus, Rock Content. You can unsubscribe from communications from HubSpot at any time. For more information, check out HubSpot's Privacy Policy . To unsubscribe from Search Engine Journal's communications, see Search Engine Journal's Privacy Policy . To unsubscribe from Litmus's communications, see Litmus's Privacy Policy . To unsubscribe from Rock Content's communications, see Rock Content's Privacy Policy .

The State of Marketing in 2024

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Top Marketing Channels
AI in Marketing
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The Future of Marketing

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Click this link to access this resource at any time.

2. Integrating Email Marketing With Other Channels

" While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels ." ( Litmus )

It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing channels, limiting email’s impact.

How can you integrate email into your other marketing channels?

The first step to successfully integrating email programs into other channels is segmenting your lists (of emails) by audience type and making sure advertisements and content fit their needs.

For example, in my email lists, I will segment by industry, size of their business, products purchased in the past, and areas of interest. If you don’t know the answers to these questions, adjust your forms to require these questions.

Once you’ve segmented, you will then want to optimize your email delivery and automate your distribution. If you’re running an advertisement that’s costing you a fortune in PPC, be sure those on your email lists know about it first.

For more ideas on integrating email campaigns, check out this blog here.

3. Social Media Advertising

" Facebook, Instagram, YouTube, and TikTok have the strongest ROI — and these align with where marketers are investing in 2024 ." ( HubSpot State of Marketing )

I’ve found that where I choose to display my ads is just as important as the actual ads. If you’re not currently investing in one of these platforms, there’s a good chance you’re missing out on potential leads.

In fact, 27% of marketers who don’t use YouTube plan to start in the year ahead.

There’s also the looming possibility of the U.S. government banning TikTok, which could, in turn, skyrocket the cost of advertising on remaining platforms and oversaturate those markets if you aren’t ahead of the curve.

How can you get a strong ROI from social media platforms?

In 2024, a deep understanding of social media buying is vital for getting a good ad ROI. Careful planning and organization will ensure you’re investing in the right platforms. Check out this free media buying template to get started.

Be sure to monitor your ads’ performance to identify which platform provides the best bang for your buck. If a certain platform is lagging, consider investing in organic content marketing on that website instead of paid ads.

Creating a video-centric social media strategy might be the most crucial trend you will follow in 2024.

While certain social media platforms have always favored video (Youtube, TikTok, etc.), platforms that haven’t always done so now do favor video (Instagram, Facebook, X). Here are some social media ad trends you need to know.

4. Consistently Post on X

" 66% of marketers will keep their brand on Twitter/ X." ( HubSpot )

Despite Twitter’s rebranding to X and extensive layoffs last year by owner Elon Musk, the majority of marketers intend to keep their brand on X.

This is likely due to how simple the app is to use for quick updates, PR, and conversion, even with minimal time and money.

There are two different types of video ads that marketers can use on Instagram: traditional advertisements, which can be static images or videos, and sponsored video content.

Sponsored video content is when your brand pays an influencer with either product, money, or both to talk about your brand. Most social media platforms require influencers to use hashtags that identify the video as a paid advertisement so viewers will know that the influencer was compensated to say what they’re saying.

Why Sponsored Video Content Works on Instagram

Many have speculated that Instagram changed its algorithm to favor video content as a response to the growing popularity of TikTok.

With the introduction of the “Instagram Reels” feature, brands have begun publishing short-form video content on the app.

2024 is likely to bring a lot of competition to the Instagram Reels scene, particularly if a TikTok ban does occur. So get started on posting on Instagram today with these helpful tips.

6. Influencer Marketing

"30% of brands already work with influencers/creators, and 42% plan to begin this year." ( HubSpot Instagram Marketing Report )

Influencer content is predicted to have a high ROI in 2024 , so it makes sense that more brands plan to work closely with creators. There are many ways to work with influencers.

While most influencer-involved content has to be labeled as an advertisement, you move into the gray area of advertising by sending influencers Public Relationship (PR) boxes.

PR boxes are a way for influencers to try new products and give their honest review. However, there’s no guarantee that they will review your PR box, so be sure to do your homework and pay careful attention to personalization.

Check out this blog on influencer marketing in 2024 for more ideas.

Because so many famous TikTok influencers were on the Tarte trip, everyone’s "for you" feed was flooded with Tarte-sponsored content.

While the Tarte trip must have cost a pretty penny, in my opinion, they likely made this back tenfold with the brand and product awareness they got.

Other ad trends in 2024 include marketers’ preferred audiences, experiential marketing, and the importance of personalization. Keep reading to learn about other emerging trends in advertising.

7. Experiential Marketing

"16% of marketers plan to try experiential marketing (engaging audiences in real life with pop-ups and events) for the first time." ( HubSpot )

Experiential marketing is the actual experience your audience has at events, trade shows, or during campaigns.

The 2020 pandemic canceled most in-person events or forced marketers to make them virtual events, putting experiential marketing in the back seat.

However, now that restrictions have been lifted, experiential marketing is having a hay day, with 77% of marketers using it as a key part of their plan.

How can you use experiential marketing in 2024?

If you’re planning on attending any shows this year, make sure your booth is both eye-catching and memorable . If you’re marketing a new product this year, think outside the box and really consider your user experience.

Some past experiential campaigns have included branded filters on social media, fun pop-up shops, interactive content , giveaways, and more. You might also consider how virtual reality can improve your marketing.

8. Personalization

"73% of marketers say personalization is important, but only 35% believe their customers get a very personalized experience from their brand." ( HubSpot State of Marketing)

Personalization is an important aspect of marketing in 2024 because most industries are supersaturated with similar products, and it’s getting harder to stand out .

While creating a personalized experience can be time-consuming, there are now several tools that can assist in the process.

For example, I was once contacted by a marketer from Reachdesk (a company that specializes in personal gifting), and the marketer sent me a watercolor set because my profile described my love of painting.

This attention to detail and personalization got my attention and my interest in their product. If you’re new to personalization and want to consult an expert, consider trying Hubspot’s Technical Consulting .

Check out this blog to explore more brands that take personalization seriously.

What does personalization look like in 2024?

In 2024, personalization looks like full names in email subject lines, abandoned shopping cart emails/texts with discount codes, product recommendations based on search history, chatbots to customize web experiences, and more.

To ensure your customers are getting the best-personalized experience, consider sending out surveys that ask customers how easily they can navigate your website and what features they’d like to see added.

9. Targeting Generational Audiences

"74% of marketers want to reach Millenials, 67% want to reach Gen X, and only 27% are interested in Baby Boomer audiences." ( HubSpot State of Marketing)

Generations that grew up using the internet are increasingly the target of marketers. Seen as “digital natives,” millennials and Gen X are often key decision-makers with purchasing power at organizations.

In my opinion, this trend is likely due to marketing largely taking place online versus traditional advertising means, which had more in-person meetings and physical advertisements.

How can you reach digital natives in 2024?

The best way to reach each generation is to understand what kind of advertising works for them. Millennials primarily engage with social media, apps, and brands that care about social issues.

Gen X prefers to discover products through search, TV ads, and specific social media platforms (Facebook, YouTube, and Instagram). These trends make social media an important investment for companies hoping to reach digital natives.

Only 4% of boomers have purchased a product through social media, while TV ads, internet searches, and retail stores work better for their generation. Check out this blog on how each generation shops for more ideas.

Staying on top of trends is an important part of any marketer or advertiser’s job description. I’ve found it super helpful to subscribe to or follow the HubSpot Blog so I get the latest stats on which trends are working and which ones to avoid.

Some aspects of marketing will never change, such as solving customer problems and "making sure that the customer is representative of a large market" so you can "have a pretty good formula," as Melanie Perkins advises.

As you solve customer problems and try the latest trends this next year, be sure to be consistent in your efforts, track your results, and stay open to new ideas.

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Easy Spring Dishes With Time-Saving Shortcuts

Sautéed salmon with tomatoes and leeks, chilaquiles verdes and one-pan orzo with spinach and feta welcome a little kitchen cheating.

By Melissa Clark

I confess: I refuse to blanch, peel and seed a tomato, even if the recipe says to. Every cook has a fussiness threshold, and that exceeds mine.

So when the whole blanch-peel-seed thing comes up in dishes as delightful as Pierre Franey’s sautéed salmon with leeks and tomatoes , I simply cheat and throw unblanched, unpeeled, unseeded chopped tomatoes into the pan, where they release their sweet juices and coat the leeks just as richly. The skin and seeds may add a bit more texture, but certainly not enough to distract from the velvety fish and tender leeks, and I’ve saved 10 precious minutes.

Featured Recipe

Sautéed Salmon With Leeks and Tomatoes

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Ifrah F. Ahmed’s cagaar (spinach stew) calls for zero tomato peeling, so cheating is unnecessary. The chopped tomatoes are simmered with garlic and onions until they form a savory, ruddy base for the soft green mound of spinach and cilantro. Seasoned with warm xawaash spices and a jalapeño, it’s a complex vegan dish that’s best served with rice or soor (grits) to catch the heady sauce.

Another painstaking technique promulgated by some chefs is removing the germ in the center of each garlic clove before using. I have sometimes done this, carefully slicing the cloves in two and pulling out the center sprouts. But honestly I can’t taste any difference between germless garlic and germ-filled garlic, so I’ve stopped bothering. Maybe my palate isn’t terribly refined, but I’m fine with that if it saves me some work.

I have no idea whether Bryan Washington is a garlic de-germer, but he doesn’t mention it in his recipe for chilaquiles verdes , which uses a couple of cloves in the salsa. Bryan does recommend frying your own tortilla chips for the crunchiest, most flavorful result, and that sounds worth the time if you have it. But, he notes, good-quality store-bought chips work nicely, too. Once doused in salsa and queso fresco and topped with runny fried eggs, this beloved dish will shine either way.

More confessing: I don’t peel ginger before I grate it. I find that rubbing the cut side of the root against my microplane leaves most of the peel behind while turning the flesh into a quasi purée. If I absolutely need to peel my ginger, I use the tip of a teaspoon, which pulls the skin off more agilely than a vegetable peeler. However you prepare your ginger is all good in Café China’s dan dan noodles , which are more intense and robust than mouth-searingly spicy.

I guess I should tell you I also don’t peel asparagus stems, unless of course they’re thick and woody and really need it. For most asparagus, just snap off the stems where the stalk naturally bends and they’ll be ready for whatever recipe you’re hungry for, like Ali Slagle’s turmeric-black pepper chicken . This 15-minute, five-star recipe has more than 16,000 ratings, a testament to its ease and versatility. Serve it over rice or noodles for the speediest spring meal.

But I don’t cut corners when it comes to dessert, and it’s absolutely worth a bit of wiggly knife work to suprême the citrus in David Tanis’s citrus and coconut ambrosia . Suprême-ing citrus is actually pretty easy (David’s instructions walk you through it), and gives the juicy pieces of orange and grapefruit more surface area to absorb the orange liqueur. Serve it with shortbread or butter cookies, but skip the traditional marshmallows. This sophisticated version doesn’t need them.

Of course, you’ll want to subscribe to get all these amazing recipes (and thanks to you if you already do). If you need any technical assistance, you can send an email to [email protected] ; the smart folks there are sure to help. And I’m at [email protected] if you want to say hi.

Who says one-pot meals are only for winter? My one-pan orzo with spinach and feta is fresh and green, savory and easy, perfect for any weeknight as spring continues to unfurl. And it’s fuss-free — the spinach only needs the roughest of chops, and don’t worry about picking the dill, parsley or cilantro leaves (those small stems are tender and delicious).

Melissa Clark has been writing her column, A Good Appetite , for The Times’s Food section since 2007. She creates recipes for New York Times Cooking, makes videos and reports on food trends. She is the author of 45 cookbooks, and counting. More about Melissa Clark

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Eating in New York City

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COMMENTS

25 Presentation Design Trends for Cool PowerPoint PPTs 2024 (+Video
Take advantage of PPT trends to lock in your audience. We're going to show you templates and design trends for PowerPoint templates that are sure to take center stage in 2024. Let's dive in! 5 Brand New Presentation Design Trends for 2024. In a little while, we'll look at the classic design trends from last year.
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6. Full-bleed Images. Using full-bleed images that expand across the entire slide is a design strategy that allows you to create more impactful and emotional presentations that convey a strong message. This design trend involves using large images as backgrounds to create more visual-centric slides.
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In this article, we will delve into the presentation styles and trends that will shape 2024! 1. Rise of Minimalism. One of the prominent styles that will be the talk of the town in 2024 is the minimal and aesthetic layout. This trend emphasizes simplicity and focuses on essential elements to convey information effectively.
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Innovation in Presentation Design. To conclude, as we enter the new year, cutting-edge technologies such as artificial intelligence (AI) and augmented reality/virtual reality (AR/VR) are poised to redefine presentation design trends. Let's see what they are about!
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Typography continues to be a driving force in design trends. Dynamic typography, animated text, and creative font choices enhance the expressive power of your messages, making your presentations visually striking and memorable. Express tone & emotion or lead the audience through the visual hierarchy seamlessly with dynamic typography elements.
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17. Clean and Simple. 2024 presentation design trends is all about the clean and simple presentation design trends. To create a bold and effective presentation, think of creating and reusing elements, like shapes or colors. For the font choice, stick to simple sans serif types that support this look and feel.
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In 2023 we will still see images and videos play a big role in presentation design. However, with evolving technology, the bar for images has gotten higher. With AI on the rise, we're expecting to see more unique AI-powered images in 2023 and beyond. In anticipation of this trend, we added our new ImageBot (Beta) feature.
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Infographics as presentation design. Dot display graphics. Pixels in presentations. Freehand sketches. Expressive typography. AI-generated images. Summary. 2024's presentation design trends blend minimalism, interactive charts, infographics, and innovative styles like dot display graphics and pixels. These elements, along with freehand sketches ...
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Innovative Presentation Design Trends Coming in 2024. The new year will usher in the use of cutting-edge technologies like AI and AR/VR. These advancements will be key presentation design trends, offering new ways to create a truly immersive experience for the audience. They will revolutionize the way presentations are designed and delivered.
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7 presentation design trends in 2023. Core knowledge. Pitchdeck. From Metaverse- and NFT-inspired designs to authenticity, expressive artistry, and boldness, the changes occurring in presentation trends are substantial and numerous. As 2023 unfolds, it reveals an unmistakable hunger for realism, inclusion, and relatability in the branding field.
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Here, learn from three creative experts from leading companies in the tech space on the four biggest presentation design trends that will emerge in 2021. 1. There will be increased empathy found in design. Marissa Latshaw, Founder of Latshaw Marketing, says: "Impactful, inspiring design starts with empathy. Empathy is one of the most powerful ...
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A big presentation design trend we have seen in the past couple of years and into 2023 is the use of inclusive visuals. The graphic design industry has seen a big move towards accessibility and inclusivity. This has meant using different shapes, fonts, and images that reflect a more inclusive community. Not only do these inclusive visuals ...
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Animation. Animation can serve many purposes in a presentation. The following are just a few examples: Telling a story to boost the content's overall persuasiveness. Illustrating complex concepts and ideas. Establishing a brand with animated characters who represent an organization's branded "personality".
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Bold typography. In 2023, typography will play a significant role in presentation trends. Bold typography can help emphasize important points, create contrast, and add visual interest to your slides. Sans-serif fonts like Helvetica and Arial will be popular choices for presentation design.
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In 2023 presentation design, we'll see less hand-drawn/doodly animations, but patterns and textures will be popular, replacing flat colours in backgrounds and vector illustrations. The new year will bring a touch of nostalgia with it - our presentation designers predict grainy textures and serif fonts to make a comeback.
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2023 Presentation Trends. The SlideRabbit team is always keeping our eyes peeled for the latest presentation trends. We keep an eye on related design industries like website, software, marketing, and advertising. Each year, we share our predictions. The presentation trends we've spotted for for 2023 all revolve around embracing and harnessing ...
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2. Stysus - Clean Creative Cyan Purple Modern Company Profile. Stysus is also one of the best presentation templates for Keynote. Present your content in a clean and modern style with this presentation template design. This download comes with: PPTX, PPT, GS and Keynote files.
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The presentation trend cycle is similar to the regular design trend cycle, which makes it easier for our presentation experts to predict what presentation design trends will take over in 2023. There is an emphasis on connecting with your audience in a new way inspired by the Internet age and social media.
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Minimalism is still a noteworthy style as the possible presentation design trends 2022. Muted Earth Tone. Glassmorphism. Dynamic Gradients. Retro Revolution/Retro. When putting together an engaging presentation slide, there are two things we need to keep in mind: design and function. In other words, your slides look attractive, but they also ...
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Conclusion: it is the mix that counts. PowerPoint Trends for 2022 are all about nostalgia. Design styles from the 90s and 00s are making a comeback in PowerPoint, but with a touch of modernization. Extra pixelated images and backgrounds and 3D effects feature strongly. Trends are exciting, but you should pay close attention to which trends fit ...
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Presentations in 2022 are all about creative color palettes, particularly retro ones. Kimp design company says, "The retro color tones work well in graphic design because they act as standalone design pieces.". One of the more popular retro color palettes gives a nod to mid-century design by featuring muted and earthy rusts, mustards, and ...
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When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences. As an ...
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You might want to incorporate some ideas into your presentations right away, so read on. 1. Creative data visualization. Data is everywhere. During the last year, many of us were following the statistics of COVID-19 cases. Depending on the needs, they can be illustrated in different ways. Every day we are flooded with big amounts of data, which ...
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In this article, we'll discuss the dominant social media trends for 2024 that you can use as you shape your marketing strategy: Artificial intelligence (AI) is being used to create content and improve performance. Short-form video rules, but long-form content may gain traction. Consumer shopping habits are boosting social commerce.
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Proposals for speakers at AU 2024 are open until April 30. If you have a unique viewpoint or an engaging idea, don't hold back. Take the plunge, submit your proposal, and become a part of AU 2024: Submit your proposal. Submit your proposal. It might seem daunting, but I promise you the journey is incredibly rewarding.
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6. Influencer Marketing. "30% of brands already work with influencers/creators, and 42% plan to begin this year." ( HubSpot Instagram Marketing Report) Influencer content is predicted to have a high ROI in 2024, so it makes sense that more brands plan to work closely with creators.
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