most popular websites 2022

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Top Websites Ranking

Most Visited Websites In The World

Last updated : May 1, 2024

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Most Visited Websites Ranking Analysis

google.com is ranked #1 as the most popular website in the world for April 2024. The average amount of time that users spend on the website is 00:10:47 minutes, and they see, on average, 8.83 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for google.com is 27.93%, meaning that 27.93% of visitors leave the website after viewing just one page. In addition to being ranked the number one website, google.com is also the top website in the Computers Electronics and Technology > Search Engines category.

youtube.com and facebook.com are ranked 2nd and 3rd in the list. In terms of user engagement, youtube.com has an average visit duration of 00:20:13 minutes, an average pages per visit of 11.84, and a bounce rate of 22.11%. Similarly, facebook.com’s average visit duration is 00:10:32 minutes, its average pages per visit is 9.54, and its bounce rate is 31.18%.

instagram.com is a top Computers Electronics and Technology > Social Media Networks website that ranks in 4th place. On average, visitors remain on-site for 00:08:18 minutes and 36.09% of those visits bounce after viewing just one page. In addition, the average website pages viewed per visit is 11.74.

Number five on our list is twitter.com, a top Computers Electronics and Technology > Social Media Networks website. Visitors see 10.99 pages per visit and spend 00:11:06 minutes on the website. The bounce rate for twitter.com is 31.95%.

FAQs About The Top Websites

Question: Which is the most visited website in the world? Answer: google.com is the most visited website in the world in April 2024.

Question: Which is the 2nd most visited website in the world? Answer: youtube.com is the 2nd most visited website in the world in April 2024.

Question: What are the top 5 most popular websites in the world? Answer: The top 5 most popular websites in the world in April 2024 are: 1. google.com 2. youtube.com 3. facebook.com 4. instagram.com 5. twitter.com.

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• The Most Visited Sites of 2022

Since 2020, cloud-infrastructure company Cloudflare has ranked the world’s most visited sites by following global internet traffic patterns, including app usage or when a person visits a site on a web browser. Unsurprisingly, Google was the most visited site on the internet in 2022. However, some unexpected names made the list. Here’s the rundown! 

Who were the top 10 most visited sites of 2022?  

• Google 
• Facebook 
• Apple and TikTok (tied for third) 
• YouTube 
• Microsoft 
• Amazon Web Services 
• Instagram 
• Amazon 
• iCloud, Netflix, Twitter, Yahoo 

By comparison, here was the list for 2021: 

• TikTok 
• Facebook  
• Apple 
• Amazon  
• Netflix 
• Twitter  
• WhatsApp 

Facebook beat TikTok as the most popular social media service  

Last year, we reported that TikTok was the most visited site of 2021 (with over 1 billion monthly active users!). This year, despite suffering the worst single-day drop in stock value for any company in the history of the stock market, Facebook has taken the lead as the internet’s most visited social media platform.  

 Why is Facebook so popular? Here are some reasons: 

• Sheer number of users . Facebook has 2.9 billion monthly users, as of Q1 2022.  
• Advertising. With so many active users and an inordinate amount of user data, Facebook has target marketing down to an art. In 2021, Facebook’s ad revenue was over 114.9 billion dollars . 
• It has stayed ahead of mobile trends. Since the launch of Facebook Messenger in 2011, it has seen a steady increase in users (with 138.1 million just in the US).  

Instagram overtook Twitter  

From Elon Musk’s acquisition to the subsequent layoff of almost half its staff, this year has not been a pretty one for Twitter. And the list has reflected that, with Instagram taking over as the third most popular social media platform on the internet behind TikTok. 

Instagram released a slew of new features this year, including: 

• Candid stories . Piggybacking off BeReal , Candid Stories allows you to “capture and share what you’re doing right now in a story that’s only visible to those who also share their own.”

• Notes . The Notes feature allows you to share your thoughts in 60 characters or less using just text or emojis. Notes shows up in the DMs section of Instagram above your private messages. 

• Group profiles . This update (not yet released) will allow users to share stories and posts on a dedicated profile with other friends. Content shared on that profile will only be shown to other members - not to the rest of your followers.

Updates like these keep Instagram’s user-based engaged and reduce the need for specialized apps that offer up the same features. 

What should brands do with this list? 

• If you rely on Google to amplify your brand’s visibility and consideration (and who doesn’t?) -carry on! Google is still critical for any business’ digital footprint. Just make sure that your search engine optimization efforts are aligned with your goals for 2023. 
• Continue to embrace as many social media platforms as possible but understand the risks that come with advertising on platforms that have trouble regulating misinformation and hate speech .  
• Keep up with platform updates and innovations – you can use them to strengthen your brand’s digital presence, story, and relevance using a comprehensive content strategy tailored to each platform. 

Contact Investis Digital 

At Investis Digital, we believe in generating content that speaks to your brand across ALL platforms. Click here to learn more about our Connected Content approach or contact one of our experts. 

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20 Best New Websites, January 2022

So here we are, in a brand spanking new year—time for looking forward with fresh ideas and renewed hope for the year ahead. We are kicking off 2022 with a mixed bag and, we hope, something for everyone.

Whether you’re looking for inspiration to update your site or a fresh approach to work for a new client or want to spend a little while browsing around some corners of the internet you might not usually, welcome to the first collection of the year. Enjoy!

Justice Reskill

Justice Reskill offers a learning platform and support for people who have been through the justice system. Information is presented clearly in a positive, uplifting tone, emphasized by a bright color scheme and friendly type.

TBD Post’s site is fuss-free, clean, and pleasant to navigate. Work is well presented, in an organized way, with just the right amount of supplementary information.

Speedy is an online business bank, and this is a pretty standard, slick fin-tech site for the most part. The added extra is that the five versions of the site–with the same content in each–have different color accents based on the flag of the specific country listed.

This site for Nuka eternal stationery is a beautifully simple single page. The use of handwritten type in places adds an intimacy while emphasizing the nature of the products.

This site for online business management app Omono presents a lot of information clearly, and with a calmness projected by the use of blues and greys and subtle animation.

A combination of bold type, a slightly tweaked red, green, and blue color scheme, and on-scroll animations makes this site for Pienso pop.

Maison Margiela

Maison Margiela fully embraces the digital alternative to a live catwalk with this blend of single video and edited clips.

Marie O’Shepherd

This portfolio site for book designer and art director Marie O’Shepherd takes a minimal approach and allows the work to take center stage.

Angry Ventures

Angry Ventures add personality and humor to their site to draw the user in and entertain, while their actual portfolio is only available on request.

Chapter One

Chapter One’s site has light and dark theme options and some engaging animated graphics.

Vesti il Futuro

Vesti il Futuro for Mani Tese uses comic book-style interactive graphics to raise awareness of issues surrounding the environment and fast fashion.

Gazelle No.1

Some scroll-activated video enlivens this single-page site for Gazelle’s No.1 model .

This site for creative agency Troa is an excellent example of the effectiveness of a monochrome color scheme, and there are some pleasing transitions too.

BDCC’s site has a bold, slightly jumbled feel that works really well. The falling lozenge menu items are a nice feature.

This is a great example of a stylish website for an agency portraying itself as well-established and super polished.

Redbrick’s site has a youthful, vibrant feel with colors that change to match the product branding.

Accounting Box

This site for Accounting Box makes good use of split-screen swapping from a vertical split on desktop to a horizontal split on mobile. The animations are pleasing too.

François-Joseph Graf

The design for François-Joseph Graf’s site does the right thing by getting out of the way to avoid competing with the rather stunning products on show.

Monsta Cats

Monsta Cats is a site dedicated to community focussed NFTs. The site is suitably anarchic and fun to browse.

And finally, some customizable good wishes for the year ahead from digital agency Bien Fondé .

Paddi MacDonnell

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Most visited Website – 1996/2022

Home » datas » Most visited Website – 1996/2022

Google, Youtube, Facebook, Twitter, Yahoo. These are some of the most visited sites in the world. In the last 15 years, the number of users who used the internet has grown at an impressive speed: from just over a billion in 2015 we have gone up to an estimated 4.9 billion in 2021. Since the number of users increased, also has the offer of online sites: but which are the most visited in the world? What are the most popular websites in history? In today’s article we will delve into the history of the internet and the most viewed websites.

Most Popular Website

If internet users are constantly growing, which are the most popular internet sites in the world? The most visited site in the world is Google. Google had 91,140,000,000 visits recorded in January 2022. Google.com has an average visit time of 11 minutes and 16 seconds and page views per visit are 8.55.

In second position among the most consulted sites we find Youtube with 35,910,000,000 visits in the month of January 2022. Thanks to this figure, Youtube surpassed Facebook – recently becoming Meta – which totaled 21,130,000,000 visits. No other site, other than these three giants, managed to exceed the quota of 10 billion monthly visits. Twitter hits 7,010,000,000 and Instagram stops at 6,800,00,000. In the top ten there are also Baidu, Wikipedia, Yandex, Yahoo and Xvideos, which closes the top 10 with 3,320,000,000. Just outside the top ten there is Whatsapp, in eleventh position.

Most Popular Websites 2022 (Monthly visit):

• Google , 91,140,000,000;
• Youtube , 35,910,000,000;
• Facebook , 21,130,000,000;
• Twitter; 7,010,000,000;
• Instagram; 6,800,000,000;
• Baidu; 5,620,000,000;
• Wikipedia, 5,500,000,000;
• Yandex, 3,920,000,000;
• Yahoo, 3,630,000,000;
• *videos, 3,320,000,000;
• Whatsapp, 3,010,000,000;

Most Popular Website in the US

What are the most popular sites in the United States? In this case the ranking changes. If the first three positions do not change and are always occupied by Google, Youtube and Facebook, in fourth position we find Amazon, the well-known e-commerce, shopping and much more company that monthly exceeds 800 thousand visits. In the top 10 positions there is also reddit.com, the social network site that is continuing to generate interest from users. In tenth position another platform appears, Discord: launched in 2015, it continues to have enormous success especially among gamers and streamers.

AOL history – the most viewed site before the new millennium?

If Google, Facebook and YouTube have been the most visited monthly sites in the world for decades, what were the most viewed sites at the beginning of the world wide web era?

For years, AOL had dominated the world wide web. The history of AOL began in 1983 as a service for the Atari 2600 video game console. Over the years the services then increased until the real turning point between 1991 and 1992. It was in those years that the first AOL for DOS was launched on the market, and later AOL for Windows. One of AOL’s most famous and popular products has certainly been the Chat Room, which was made public in May 1997. Thanks to all these services, AOL was for many years the most visited site in the world followed by Yahoo and MSN.

Launched in August 1995, MSN – The Microsoft Network was a web portal that debuted as a service at the same time as the launch of Windows 95. Made by Microsoft, this allowed you to integrate a series of application services such as Windows Live Hotmail, Messenger and others. In 1996 the second version, MSN.2.0, was released. The site linked to it, msn.com, had a strong success in the following years. The new format in fact included free content and for years msn.com was the default start page of Internet Explorer.

Most Visited Porn Sites

Among the most growing sites in the world there are certainly “adult” sites. The first two to enter the top 10 of the most viewed sites in the world were PornHub and Xvideos.

But what are the most viewed adult sites in the world? In 2022 Xvideos is the one that gets the most views: in January, the visits were 3,320,000,000 across the globe. And it is a data that has been stable for a few months now: it was 3.4 billion in December 2021 and 3.2 billion in November of the same year. The average duration of the views is 10 minutes and 1 second. The nation where it is most viewed is the United States with 19.38% of the total, followed by Brazil with 7.98%.

In second position among the most viewed adult sites are xnxx, with 2.5 billion visits on January 2022, and in third place pornhub (in 13th position among the most viewed sites in the world). Total visits to this site totaled 2.3 billion worldwide, of which 24.16% came from the United States, 5.82% from Japan and 5.64% from Germany.

Top Websites Ranking for Adult in the world

• Xvideos: 3,200,000,000;
• Xnxx: 2,500,000,000;
• Pornhub: 2,300,000,000;
• Xhamster: 1,400,000,000;
• Realsrv: 733,600,000;

Most Popular Social Media

As we have seen, some of the most popular social media sites – including Facebook, Instagram and Twitter – are among the most viewed sites in the world. But which are the social media with the most active users?

The data in this case refer to October 2021. During that month, the most popular social network was Facebook, with 2,895 million active users, followed by Youtube with 2,291, Whatsapp with 2,000 and Instagram with 1,393. In the top positions we also find TikTok with over 1,000 million active users and now constant growth.

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22 inspiring web design trends for 2022

These 22 web design trends for 2022 will help inform and inspire what people build for the web. Dive on in.

An overarching trend we see for the upcoming year is an increased sense of playfulness in web design.

Check out our latest post: 11 engaging web design trends for 2023 .

Designers have started creating sites as art, sites as interactive projects, and sites that simply exist for play and delight. This harkens back to the beginning of the web when designers found ways to show off new techniques or create websites for their own sake.

We seem to be in a bit of a renaissance period of the early web. It makes sense. Fashion has also been borrowing heavily from the late 90s and early aughts. Many of us have been spending time at home idly surfing the internet, looking for something diverting or exciting like we used to do when the web was first emerging.

Visually, web trends are taking cues from that era. Designers are finding creativity outside of the more photograph-centric layouts that have become standard. Instead, these designs find creative ways to use typography, grids and lines, and simple navigation. Updated styling — with a lot of muted colors, sophisticated textures, and serif fonts — keeps sites from feeling too retro.

Web design is also moving into the future with exciting contemporary techniques like advanced interactions and animations and visual effects like glassmorphism and grain. And designers are using no-code tools to enable them to do it all faster and easier than ever before. 

2022 web design trends

Here are some of the trends in web design we anticipate making an impact in the upcoming year. 

1. Mini-sites of delight

Humor can take many forms, and a website that provokes a laugh is always fun to build. Why not have some fun with your build?

In the early days of Pixar , the studio began giving animators time to make a short film alongside every feature film they produced. These shorts were a creative free-for-all, a time for animators to be looser and more playful without the pressure involved in their feature films. They also ended up generating a lot of new techniques that pushed the field of animation forward. Web developers are discovering they can do the same with websites.

Crafting a fun mini-site gives designers time to just be creative, to practice and experiment with techniques, and to pull out all the design stops without worrying about going overboard on a professional gig. Sometimes creation for creation’s sake is a great way to get out of a rut.

You can experiment in a number of ways: by setting an intentionally playful UX design , or deliberately subverting expectations (but make sure you still build accessibly !). Bring humor into not just the copy and images but into the site navigation, menus, and interactions. Be subtle. Make it seem like it’s a serious site until it’s not. This is an opportunity to create a site that functions in unexpected ways. An Easter-egg-style marketing site for a professional purpose can work if it’s executed well.

Guns 2 Swords is a mini-site/enterprise in full ‘80s Dungeons & Dragons glory, with a taste of Choose Your Own Adventure . It was created by MSCHF , a group that is somewhere between gonzo artists and hype app creators, to be an actual service. Visitors could send their guns in to be forged into swords by a world-class blacksmith. Truly epic.

Blue Check Homes took the opposite approach of creating a fully legit-looking “serious” website. What started as a Twitter joke by Danielle Baskin might end up becoming a real mini-business selling “blue check” medallions (like those on verified Twitter accounts ) for the homes of notable individuals.

‍ 2. Web-based scavenger hunts

Websites’ structures actually lend themselves to puzzles and scavenger hunts incredibly well. You can daisy-chain pages and password-protect certain parts, making visitors provide answers or find clues to unlock the next page in the series.

There are all sorts of creative ways to conceal and reveal prompts, clues, and answers. This is a case where you can use your web design prowess to create a puzzle that enthralls. 

Some ideas for clues:

• Provide a word based on a riddle or clue
• Find a word hidden in your main site or the scavenger hunt site
• Find a hidden clickable element on the page
• Draw a shape
• Decode a cipher

Just remember to give your audience some sort of hints or workarounds if you really want everyone to be able to make it to the end. A scavenger hunt can be used to reveal a product launch, release a new video, or give the viewer a hidden piece of information.

Marketing agency ThreeSixtyEight made a scavenger hunt to reveal the location of its company retreat to its team. It created a mysterious atmosphere with music and an opacity adjustment around the cursor that a visitor can use to reveal selective parts of the page while hunting for clues.

‍ 3. App-like experiences

Jeremy Beyt, co-founder of ThreeSixtyEight , strongly believes these sorts of smaller, experience-focused sites are the future of web design. He explains: “A front-end-driven web experience that’s really overblown from a design standpoint is a whole new way of using the web that hasn’t existed before; it's an app-like experience. That, to me, is the opportunity right now.” The world has gotten used to apps, where interaction, animation, and dynamic experiences are the norm. The logical next step is bringing that energy to websites and creating more unique experiences there.

Some imagine we’re headed back to times where sites were self-contained, esoteric, and curious. But new tools for site building, such as no-code , make dynamic, interaction-focused designs significantly easier to build. ThreeSixtyEight even added a full interaction-design-focused step to its development process.

4. One-page websites

Sometimes the most effective site is the least complex one. We have seen the increasing popularity of the one-page website that forgoes menus and navigation in favor of simple scroll navigation. One-page sites work best when their subject matter is narrower, like a portfolio or the presentation of a single idea.

These sites evoke the feeling of holding a flyer or reading a poster. All the information you need to review is in one place without the distraction of navigation or searching multiple pages.

This website for Indi Harris (built by Jordan Hughes) is a digital resume. It lets its subject be the focus of attention. This makes it more likely that a casual viewer will read the entire resume since everything they need is right up front.

Joshua Kaplan’s portfolio site is more complex but just as effective. He uses a consistent structure so that the viewer doesn’t get lost, reduces distracting elements (no background, big images, or movement), and makes his site feel a little retro-web with the linework and throwback copyright symbol logo.

5. Sites with a strong sense of place

Maybe we are all just compensating for missing travel, but some websites seem to be gaining more sense of place. We are seeing photographs of locales featured on homepages and about sections calling attention to cities, towns, and natural places around where the creators live.

The web can be a detached place where you often have no connection to where the site you’re browsing is coming from. Adding a note like “ made with love in ...” or featuring an image of your favorite nearby spot prompts visitors to picture where you are and creates a small real-world connection for them. If we have been traveling less, at least we can remember we are making connections all over the world online.

‍ Grace Potter uses this beautiful ocean image as her landing page, even though it isn’t directly related to her work. With this photograph, she grounds her website in her New Zealand roots, bringing the visitor into her world.

6. Art deco motifs

We are in the ‘20s again, after all! Art deco motifs fit well with the geometric designs that have been trending over the past few years. Though people’s first association with art deco style might be ornate speakeasy sites and Gatsby-themed wedding invites, it can make for beautifully minimalist designs.

This year’s trend takes inspiration from the clean, curving lines and repetitive graphic shapes of art deco illustration and architecture. These elements can inspire beautiful logos, fonts, spacer motifs, borders, and illustrations. To effectively design in this style, it helps to understand the philosophy behind the original art deco movement .

Art deco combined elements from the natural world with the modernity of the machine age — bold lines, symmetry, simplicity, and unvaried repetition of elements. See how the shapes in this dragonfly wing translate to the regular patterns of the classical art deco Chrysler Building.

The Alegria art style that BUCK designed for Facebook in 2017 appears to take a lot of cues from art deco’s depiction of human figures. The clean, curving lines, oval faces, reduced detail, and exaggerated proportions all call to mind this art style . Perhaps a new type of modernist figure design, like this stunning piece by illustrator Rodolfo Reyes , could be an updated version of this trend.

7. Fewer images in heroes

This year, many designers are opting to craft hero sections and landing pages that speak with design rather than relying on photographs or illustrations. Hero images give a big visual impact right off the bat, but sometimes eliminating the distraction of a splashy image puts the focus more on style and content.

These four websites from Humain , SVZ , Heyday , and RADAR are incredibly different, but each uses layout, typography, color, and shape to communicate strong, unique brand identity. Forgoing images also creates a bit of mystery, enticing visitors to find out what else lies beyond the hero section.

8. Oversized typography

Typography of unusual size is a fresh, bold design trend for this year. At a certain size, words become more of a graphic element than simply part of the copy. This is a versatile technique that can be used in minimalist or maximalist designs just as effectively and can suit many different styles.

This film portfolio website for Eva Habermann (made by Daniel Spatzek) overlays large text onto a moving film portfolio reel. The text partially blocks the image, making the viewer curious to see more, and a sans-serif font in two colors gives just the right amount of contrast without being illegible or overwhelming.

David Calle ’s portfolio site uses oversized text to create a sophisticated, ultra-minimalist design. The neutral background color and serif font combine beautifully with subtle animated movement as the viewer scrolls.

9. Interactive fonts

Taking the use of text even further, some designers have been finding creative ways to make their text move and play with the user’s mouse. An easy way to make text interactive is by applying a hover-state change like you would with a button. It helps that it’s now easier to create more elaborate effects using modern no-code platforms than it used to be to try to write these interactions by hand. When employing interactivity onto fonts, it’s important to keep legibility in mind as some people are distracted by moving characters.

The website for Dillinger uses a font that changes weight when the cursor hovers over the text. Note that the text shrinking against the black background makes the selected text more legible, a great addition for usability. The exaggerated cursor size also makes the site feel more immersive. Designer Tim Ricks was kind enough to make a cloneable version of this site for anyone who wants to see how the effect was created.

10. Responsible motion design 

Now that we’re talking about interactivity, it’s time to talk about responsible motion design, which we see starting to become a standard practice. While movement is an intriguing facet of web design, it’s easy to not just go overboard, but also cause harm to people by causing motion sickness. Motion sickness is quite common, and animation like mouse-triggered scaling, parallax effects , or plane-shifted scrolling (also known as scrolljacking) should be avoided.

Motion can be used in subtle ways and responsibly. Corey Moen, a Senior Brand Designer at Webflow went into detail about how to build while taking into account the ‘Reduce motion’ setting in MacOS. 

For those that prefer reduced motion: Use the prefers-reduced-motion CSS media query to hide the animated SVGs and show a full, static SVG of the illustration when someone has the 'Reduce motion' OS setting turned on! Sample code here: https://t.co/inMvJCnj15 3/4 pic.twitter.com/oNhboHsdl1 — Corey Moen (@CoreyGMoen) July 28, 2021

And while that’s important, it doesn’t mean you should use this as a catch-all and an excuse to use motion all over the place. Excessive motion is a confusing user experience, harmful to many, and simply not necessary. 

Related tutorial: How to build for those who prefer motion and those who don't

11. Collage illustration

Collage style graphics can give site illustrations a tactile feel, open up more white space in a design, and allow you to incorporate images without focusing the entire design around a photograph. Make sure you mix up shapes, patterns, and colors within a collage. You can add a monochrome effect, tint, or filter to photographs to help them blend with the overall design. ‍

Vanta ’s site uses collage-style illustrations on the landing page and throughout the site. Editing its photographs for a collage-like appearance allows it to place graphics irregularly and off-axis, breaking up the site’s grid

Use Webflow's visual development platform to build completely custom, production-ready websites — or high-fidelity prototypes — without writing a line of code.

12. Abstract illustrations

Abstract illustrations that have a more organic texture and a sense of the human hand creating them are becoming more popular. While clean, poppy vector graphics and cute illustrations of humans and objects have ruled web design for a few years now, perhaps people are looking for something that feels a little more natural and sophisticated.

This sort of illustration can be created with ink and paper and scanned or created in illustration software. The key is incorporating various textures and natural irregularities like watercolor, ink, paint, silkscreen effects, or the texture of the paper. Lines can also be softer, mimicking variations in line weight that come from using graphite or ink.

Abstract doesn’t have to mean simple! These blog post illustrations by designer Adam Ho are a perfect example. Look at the curious complexities of his designs. With their ultra-thin lines and graphic shapes, they feel like they could be technical drawings without directly representing any specific object.

13. Gradients with grain

Gradients are already popular, but with added grain, they create an entirely different effect. A perfect gradient is slick and modern, giving objects a futuristic glow or a shiny, technological feeling. Grain grounds a design, gives it texture, and helps it feel more natural.

Depending on the treatment, grain can mimic film, photography, or print mediums. A fine, multi-color grain can look like analog film, while a larger monochrome grain can look like a silk screened poster. Grain and gradients that incorporate it can be used selectively or across the whole page, as a full background, or within specific objects.

We used a number of grainy gradients on the website for the Webflow 2021 No-Code Conference . Gradients are used in animated graphics, backgrounds, and elements all over the conference page, and we chose a mid-size grain that gives a print-media type effect.

Another creative use of gradients this year is issuing them within the borders of buttons and other types of elements. Here’s a tutorial for creating the following rainbow-bordered button .

14. Linework

A trend that feels in some ways both modern and throwback is linework. Designers can use lines to delineate sections, headers, paragraphs, and product galleries, or create a dynamic grid for the entire webpage. Add linework illustrations (abstract or representational) to bring this style even further. With this type of design, line weight is going to have the biggest impact on the final effect.

‍ Appart Agency ’s website uses ultrafine lines. The effect is technical, sharp, and minimalist. The graphic design and orange, black and taupe color selection recall the Minimalist art movement of the 1960s. The motion of the horizontal lines on scroll is also a nice touch.

Breef uses thin lines too, but combines them with lighter typefaces and illustrative graphic elements. With the muted color palette and strikethrough mouseover feature, the overall effect is casual, in a grown-up millennial type way. Its site has a lot of information to communicate, and the clear section divisions, illustrations, and unfussy background help the content stand out.

CPGD uses bold black lines for a fantastically graphic effect. This design has more of a young, fun feeling. Each section within the lined grid is a different color, helping differentiate content, and the mouseover color change orients the user as well.

15. Split-screen websites

An interesting way to break up a design is with a split-screen layout, which we have been noticing more recently. The dual layout gives your design contrast, visual interest, and natural separation of content. It’s also a great excuse to play with color.

var!－būt! 's festival website (built by ONEIGHT7) puts an interesting spin on this design with a fixed footer, marquee scroll , and contrasting scroll directions on the right and left sections. The split-screen here anchors the viewer so you can incorporate lots of movement without them getting lost.

16. More glassmorphism

A gorgeous trend for this year is glassmorphism. A combination of transparency, blur, and movement can make elements of pages behave visually like glass. You can use this technique in logos, illustrations, or even full sections. There’s a fantastic tutorial by Tim Ricks on one way to create a glassmorphism effect here .

The key to this style is diffusion, reflection, and shadow, which create the optical illusion. Combined with subtle movement, the glass effect can make a site feel 3D. The diffusion of the “frosted glass” within the image allows you to incorporate transparency into your design without it feeling too visually messy. ‍

Tyler Galpin uses glassmorphism to create a mesmerizing logo with movement.

Stefan Velikov uses glassmorphism in this cloneable Webflow project to make this credit card illustration hover and pop off the page.

17. Less neumorphism

Neumorphism , a new interpretation of skeuomorphism in design, is a minimalist style that started getting popular for apps and websites in 2020. It mimics modern device design — think of a new style remote or older iPod — by using low contrast monochrome elements, subtle shadows, and forgoing lines and sharp borders. Here’s an example from Dribble :

Neumorphism sticks out because it’s different from most web designs, but sometimes things are built in a standard way because it just works better. The reason we picked “less neumorphism” as a trend is simple — the style is terrible for accessibility .

The lack of contrast and clear differentiation makes sites in this style very hard to navigate for anyone with reduced vision, and the shadowed elements make it hard for the user to tell which button they are pressing. The CDC puts the number of Americans with vision impairments at more than 3.22 million , but accessible design isn’t just important for those with disabilities. Everyone will encounter situational vision difficulties at some point, like bright environments that interfere with screen visibility, and neumorphism is hard to read in environments like that. ‍

Fifty-three million people in the US alone live with disabilities, and everyone experiences situational disabilities at some point in time. Accessibility is much more than a trend — it is a necessity and should always be a top consideration when designing for the web.

18. Inclusive copy

We have noticed a lot more websites moving toward inclusive content and language in their designs. This should be a norm, and hopefully, this is a permanent shift toward a more universal awareness of the impact of language. More inclusive copy makes the web a place that is more welcoming and more accessible to more people.

Webflow has our own reference for inclusive language that we use to guide all our written output, and we have made it publicly available as part of our brand design system page. Language guidelines can be a useful feature to add to any company website.

It’s not just what you say, it’s also how and where you say it. Alt text , legible text (font, size, and color), and avoiding text-as-image are all ways of making sure everyone will be able to read what your site has to say, regardless of language or ability. 

19. Gender-neutral design

Another approach that we see becoming a standard is gender-neutral web design , which we already see being adopted more universally. The obvious first step is opting out of the unnecessarily gendered details that used to be so ubiquitous — aggressively pink personal care sites or hypermasculine fire-wolves-and-knives themes for camping equipment. Women buy power tools and men buy skincare, but it’s easy to default to societal assumptions without thinking.

It has become standard to offer multiple gender options and pronouns in forms and drop-down menus. 42% percent of Americans now think multiple options should be included. Better yet, when websites don’t have a pressing need to include those options, they can take both out completely, as Snapchat has opted to.

When writing copy, the new standard is to opt for they rather than he or she when a gender is not specified. Even in ecommerce , many sites are becoming more inclusive by opting not to sort clothes by gender or by offering multiple sizing systems and modeled shots on various bodies to make their products more accessible.

Avoid assuming the following about the people who might use your website: what their genders might be, and what they will be interested in because of their gender. Avoiding these assumptions is more respectful, and will be appreciated by your visitors.

20. Page speed prioritization

On the technical side, page speed has become a front-of-mind consideration for web developers this year. Google’s 2021 algorithm update makes speed a more important consideration than before for SEO. This also reflects users’ higher expectations for site speed performance since 53% of users will abandon a page that takes more than 3 seconds to load. Gone are the days of patiently waiting on loading screens. ‍

Google PageSpeed Insights or Lighthouse are tools that can be used to assess your page speed optimization. There are also a few simple steps developers (or their platform of choice) can take to make sure pages load quickly like image optimization and deferred offscreen image loading. Limiting how many fonts you are using can help as well. You also want to avoid developing your pages on a platform that relies too heavily on plug-ins since that can have a big impact.

21. Building with dynamic content

Dynamic content allows designers to build faster, build bigger, and include more complexity without increasing the amount of labor required to make adjustments. More available database tools and no-code platforms mean more people designing for the web can begin building this way, no matter their experience level. This is a significantly more efficient way of building for the web, and it’s becoming much more widely adopted.

Dynamic content is built around a database linked to repeated structures. The structure can be changed in one place, and you can simultaneously change all your blog posts, for example, without having to manually adjust each one. This is great for anyone building a site with content that is constantly changing — like ecommerce , blogs, portfolios, restaurant menus, or news sites.

Static content will still have some uses, but building with dynamic content is taking over the web.

22. No-code being used for more teams

We are seeing more and more teams incorporating no-code into their workflows and benefiting from the speed and independence it gives them. No-code has grown into a movement, empowering citizen creators to build for the web without having to have coding experience. Your team is probably already using a multitude of no-code tools to make their work more efficient.

For businesses, this means more teams can create web assets for their company. HR departments can create training sites, resource repositories, or company directories. Design teams can make working prototypes or craft design systems that can be referenced by anyone across the company. Marketing can contribute directly to the parts of the site they use to connect with customers or even create microsites for specific campaigns or smaller regional initiatives.

The independence offered by no-code opens up more opportunities for innovation and experimentation and helps teams work a lot more quickly. We expect to see many more businesses incorporating no-code tools into their day-to-day workflows in a more significant way this year.

We are excited to see how these get put into action in 2022

We enjoyed navigating the sites that inspired this list so much. We anticipate a year of playfulness and creative revisioning as designers move away from some of the trends that have become so ubiquitous over the past few years. We can’t wait to see what you all create for the web in 2022. Check out the 2023 edition, 11 engaging web design trends for 2023 , or take a trip back in time and check out web design trends from 2021 , 2020 , 2019 , 2018 , 2017 , and 2016.

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Best overall

Best budget, best energy-efficient, best for small rooms, best portable, best design.

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The 6 best air conditioners of 2024, tested and reviewed

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Triple-digit temperatures are far too common these days. When this oppressive heat causes you to sweat with every movement, the best air conditioners can help you find a modicum of comfort. If you don't have central air, window air conditioners are your best bet, as they cool your room efficiently and fit in most single- and double-hung windows. The best portable air conditioners work in most other windows. If you're unsure which style of AC is right for your home, check out my comparison of portable air conditioners versus window air conditioners .

I tested over 20 units for this guide and interviewed several experts to find the best air conditioners. The Friedrich Chill Premier Smart Window Air Conditioner is my top pick because it cooled the test room the best and fits the broad range of windows. You can save 20% with my budget pick, the GE EZ Mount Window Air Conditioner . It didn't perform as well in the cooling tests but still did a good job and operated quietly.

Learn more about  how Insider Reviews tests and researches home products .

The best air conditioners in 2024

Best overall: Friedrich Chill Premier Smart Window Air Conditioner (CCF08A10A) - See at AJ Madison

Best budget: GE EZ Mount Window Air Conditioner (AHY08LZ)- See at AJ Madison

Best energy-efficient: Midea U Inverter Window Air Conditioner ( MAW08V1QWT)- See at Amazon

Best for small rooms: Haier Window Air Conditioner (ESAQ406TZ) - See at Amazon

Best portable: LG Dual Inverter Smart Wi-Fi Portable Air Conditioner  (LP1419IVSM)- See at Best Buy

Best design: July Air Conditioner - See at July

If you have a medium-sized room, the Friedrich Chill Premier Smart Window Air Conditioner (CCF08A10A) is your best option with its impressive cooling abilities, smart connectivity, and long warranty.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Long warranty on the sealed refrigerant system
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. WiFi connectivity
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Fits a broad range of window sizes
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Performed the best in our cooling tests
• con icon Two crossed lines that form an 'X'. Operates loudly
• con icon Two crossed lines that form an 'X'. The control panel stopped working

The Friedrich Chill Premier Smart Window Air Conditioner CCF08A10A dropped the temperature the most of the I tested. The temp dropped 5.3 degrees in one hour. 

The simple installation only took 30 minutes. I spent 10 minutes connecting to the app ( iOS and Android .) The app works well, allowing you to control and schedule the AC from anywhere.

It is Energy Star-certified and was middle-of-the-road in energy use among the tested models. While running on high for an hour, it used 0.4 kWh.

This is my fourth summer using the Friedrich Chill Premier on the top floor of my house, where all the heat collects. Originally, I used a portable AC to cool up there, but it wasn't getting the job done. The Friedrich does. Unless it's a sweltering day, I prefer to run the dehumidifier setting. Otherwise, it gets too cold for my comfort. The control panel doesn't seem to work anymore, but the app adjusts the settings effortlessly.

Running louder than a refrigerator, the Friedrich AC is among the loudest we tested. However, I didn't find it distracting while working; it helped drown out the outside noise. This is the best air conditioner you can buy for cooling power.

Read my full Friedrich Chill Premier Air Conditioner review .

The GE EZ Mount Window Air Conditioner (AHY08LZ) is your best bet for rooms between 300 and 350 square feet in size with its low-decibel output, outstanding cooling, and easy installation.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Energy Star-certified
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Performed well in cooling tests
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy to install
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Quiet operation
• con icon Two crossed lines that form an 'X'. Minimal warranty

The GE Smart Window Air Conditioner (AHY08LZ) is relatively light at 54 pounds and simple to install. I had it up and running within 20 minutes of opening the box, and it fit my slender 24-inch-wide window frame.

More importantly, it's a workhorse. In my 650-square-foot test room — nearly twice what the unit is rated for — the GE decreased the temperature by more than 3 degrees in an hour. It did this while remaining fairly quiet, registering only 55 decibels on high, which makes it suitable for bedrooms and home offices.

Its control panel shows the temperature in large, easy-to-read numbers and automatically dims to keep light to a minimum if you use it in the bedroom at night. The face also features adjustable louvers that allow you to send cool air precisely where you want it. 

The GE has WiFi connectivity and can be operated remotely, but I could not get it to connect. Since I tested this unit, GE has updated to the new SmartHQ app, which has much better customer ratings in Google Play and the App Store than the previous app.

The Midea U Inverter Window Air Conditioner features a unique design that allows you to open the window when it's installed, and it's one of two ACs to earn Energy Star Most Efficient Certification.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Unique U-shaped design
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Energy Star "Most Efficient" certification
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy to install in a wide array of windows
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Comes with a support bracket
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Quiet 48-decibel operation
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Smart connectivity that works well
• con icon Two crossed lines that form an 'X'. Can only change airflow direction horizontally

The Midea U Inverter Window Air Conditioner (MAW08V1QWT) has a unique U-shaped design that offers more secure installation when combined with the included support bracket — hardware that rarely comes with AC units — and allows you to open and close the window to let in fresh air. 

It's the first window AC to receive the Energy Star "Most Efficient" certification and remains one of only a few models to receive that designation — another is the LG Dual Inverter AC, our pick for the best AC for large rooms. 

The Midea U uses inverter technology to achieve such impressive efficiency numbers. Inverter compressors have variable-speed motors that adjust to maintain the desired temperature. This constant low-level operation is more efficient than cycling high output on and off like traditional units do. The Midea U consumed 9.6 kWh over a 24-hour period, which works out to 0.4 kWh each hour.

Installation was quick, though the instructions could be a bit clearer. Still, I had the unit up and running within 25 minutes of opening the box. Connecting to the smart app was also quick, and I could control the Midea U with my voice using Alexa.

I was impressed with how quietly the AC runs. The sound meter registered 48 decibels while operating on its highest setting. 

The only reason the Midea U isn't the top overall pick is its lukewarm performance in my cooling tests. It only decreased the temperature of the test room by 1.7 degrees in the first hour — comparable to my budget pick. 

Read my full Midea U-Shaped Air Conditioner review .

The Haier Window Air Conditioner (ESAQ406TZ) is ideal for bedrooms and home offices thanks to its ultra-quiet design.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Good cooling for its size
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy install
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Seemed to improve air quality during testing
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Energy-star certified
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Multi-directional vent control
• con icon Two crossed lines that form an 'X'. Requires a window width of at least 26 1/16 inches, minimal
• con icon Two crossed lines that form an 'X'. Standard warranty

The Haier ESAQ406TZ Window Air Conditioner registered the lowest noise output of any unit I tested. On low, the sound meter measured 41.9 decibels, almost as quiet as a library. Even on high, it was slightly louder than a normal conversation at 51.4 decibels. Coupled with the low Btu output, this is the ideal unit for bedrooms and home offices.

Installing the Haier AC was relatively easy and required no special steps. The process took about 25 minutes. 

The Haier was in the middle of the pack in cooling. It lowered the room's temperature by about 2 degrees in one hour. This is impressive, considering it was one of only two units with less than 8,000 Btu that I tested. (The other, the GE AHQ06LZ, did much worse.) I like that there are multi-directional vent adjustments to send the cool air where you want it most. These features make the Haier my pick for the best air conditioner for small rooms. 

Lastly, it's Energy Star-certified, which aligns with my experience with it. After an hour, it used 0.3 kWh of electricity. It has an estimated yearly energy cost of about $52, according to government data .

The LG Dual Inverter Smart Wi-Fi Portable Air Conditioner (LP1419IVSM) is a well-rounded, energy-saving unit that can be controlled by your phone or voice.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy to move
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Can be scheduled and controlled with your phone
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Lowest energy use in our tests
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Google Home and Alexa-enabled
• con icon Two crossed lines that form an 'X'. Longer setup than others

Portable air conditioners have their benefits: portability and the ability to work with any outside opening. However, they vastly underperform compared to window ACs, and no portable models are Energy Star certified. While window AC units suck in hot air and vent it directly out the window, portable ACs rely on a long tube to carry air from your room to the outside. Along the way, heat radiates from the tube and stays in the room, and the pressure differential from removing the hot air attracts more hot air. It takes a lot more energy (and money) to cool a room with a portable AC than a window AC. 

If you have a window that will accommodate it, I always recommend a window unit over a portable model. If that's not an option, however, the LG Dual Inverter Smart Wi-Fi Portable Air Conditioner (LP1419IVSM) is your best bet.

The LG portable AC is the top pick from in my guide to the best portable air conditioners because it's quieter and more efficient than most portable models due to its dual-inverter compressor. It'll take about double the time to cool a room than a window unit, but it's very easy to install and use. 

After an initial 30-minute installation time (including connecting to the app), it was super simple to move from room to room. Thanks to its handles, smooth casters, and a dedicated slot for the window slider when in transport, it only took about a minute to reinstall it in a new room. We like that it can accommodate a wider range of windows than the other units in this guide.

It's Alexa-enabled and also has smart capabilities through the LG ThinQ app ( iOS and Android ), which lets you schedule when the unit runs.

Read our full LG portable air conditioner review and check out our guide to the best portable air conditioners .

The July Air Conditioner is the easiest window air conditioner we’ve installed, and it has an aesthetically pleasing appearance to complement your interior decor.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Beautiful design
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Lots of customization options
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy-to-use app and controls
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Quick and safe installation
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Good noise control
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Average cooling
• con icon Two crossed lines that form an 'X'. Not Energy Star-certified

Honestly, most air conditioners are boring-looking at best and an eye sore at worst. The July Air Conditioner is a major exception. It features an aesthetically pleasing, minimalist design and six cover options to match your home's decor. You can also add plexiglass side panels for extra natural light.

Installation of the July AC was a breeze. First, you install the unit's border and side panels, and then you pop the AC in. The process took 15 minutes, and another five minutes to download and connect to the July app (available for iOS and Android ). In addition to the usual array of features, the app lets you set a schedule. I paired it with Amazon Alexa for voice control.

Performance-wise, the July air conditioner was a little better than average. It decreased the room temperature by two degrees in an hour, which is good considering the test room was 2.5 times as big as what it's rated for.

The noise and energy use were middle-of-the-pack. In an hour, the July used 0.5 kWh. Based on average electricity costs, it will cost you about $62 to run for eight hours a day all summer. The unit was about 55 decibels on high speed or a little louder than a refrigerator. Overall, this is the best air conditioner you can buy if aesthetics are a major consideration.

Read my full July Air Conditioner review .

What to look for in an air conditioner

When shopping for an AC, there are four primary factors to consider: type of AC, Btu, energy efficiency, and extra features. Below I detail more about what to look for in each category:

Types of air conditioners

There are four primary types of air conditioners: window units, portable air conditioners, ductless mini split, and through-the-wall units.

• Window ACs: This guide primarily deals with window air conditioners because they're relatively inexpensive, easy to install, and can be used by both renters and homeowners. I think this is the best for most people.
• Portable ACs: You may consider a portable air conditioner if you don't have windows that will fit a traditional unit. However, they're less efficient at cooling than window units. Read more about the best portable air conditioners and when you should buy a window AC vs a portable AC .
• Ductless mini-split air conditioners: Mini-splits are a more permanent cooling solution. They feature a wall unit connected to a compressor that sits outside your home. We only recommend this AC type for homeowners who do not want to invest in a full HVAC system.
• Through-the-wall ACs: These units should only be considered when you're aiming to cool a room with an exterior wall that does not have windows, or if this is the type of unit already installed in your home or rental. 

Btu is short for British thermal units. One Btu is equal to the amount of heat needed to raise 1 pound of water by 1 degree Fahrenheit. In cooling, Btu is used to measure how much heat is removed from a room. The more Btu per hour an air conditioner is rated for, the better job it does cooling. That said, you shouldn't just leap to buy the air conditioner with the highest Btu possible. For maximum cooling and efficiency, you need a unit that isn't too big or too small for your room size.

If you get a unit that is too big for your room, it will cool too quickly without removing the moisture, which will create a cold, clammy environment. Alternatively, an AC that is too small will be overworked, boosting your energy bills. Use the table below ( from the Energy Star website ) to determine the best air conditioner Btu for your room size:

Your Btu needs will be greater if the room has a ceiling more than 8 feet high, is very sunny, is regularly occupied by more than two people, or it's a kitchen.

It's common for model numbers for the same units to vary by one or two digits. This usually denotes different Btu ratings and colors, so choosing a model number that reflects the Btu rating right for your room is crucial.

Energy efficiency

Air conditioners have come a long way in terms of energy efficiency, but you'll want to look for a few things that will ensure you're getting the most efficient unit possible:

• Energy Star certification: The easiest way to determine if you're getting an energy-efficient appliance is to look for Energy Star certification. This program is run by the US Department of Energy and EPA to promote energy efficiency. "Any window AC model that earns the Energy Star label is independently certified to save energy, save money, and help protect the climate," says Enesta Jones, a spokesperson for the US Environmental Protection Agency (EPA) . The EPA oversees the Energy Star program .
• CEER: If you want to get deeper into the numbers, look at a unit's CEER. "The CEER, or Combined Energy Efficiency Ratio, is a measure of energy efficiency for a room air conditioner," Jones says. "The higher a room air conditioner's CEER value, the more efficient the room conditioner is when comparing across models with the same cooling capacity." The CEER is measured by dividing the Btu output by the amount of energy consumed both while the unit is running and while it's in standby mode.
• kWh: Finally, consider kilowatt-hours (kWh). This is a unit of energy that most electricity utilities use to measure your power use, and it's what I use to measure the energy consumption of the air conditioners I test.

Extra features and other considerations

Below are some other features and qualities you might consider when shopping for an AC:

• WiFi connectivity: Some ACs have WiFi connectivity that allows you to use your phone to schedule and control the unit remotely. You can crank the AC before you get home or turn it off after you leave to save energy. Many pair with smart speakers for voice operation. Smart ACs don't always work as advertised. In my reviews, I note if smart functions work well. In general, though, you're probably better off using a remote control, offered with all ACs in my guide.
• Noise: All AC units make some noise, but if you're installing a unit in a bedroom, you want to keep sound output consistent and at a minimum. I note the noise output of the picks above. 
• Window access: Some newer AC models (notably the Midea U) offer window access even when the AC is installed. This is a nice option if you live somewhere where the weather fluctuates a lot during the season. Another model, the July Air Conditioner, has the option to add clear side panels to let in more natural light. 

How we test air conditioners

I tested 14 window units and consulted Enesta Jones, an EPA spokesperson, to determine the best air conditioners. My picks are energy-efficient, have helpful features, and performed well in my tests.

Here is how I test the main attributes I look for:

Installation: You'll probably only install and uninstall your AC once a year, but it can significantly impact your unit's performance. I timed how long it took to install each model, noted if I needed special tools, and assessed how easy it was to uninstall. I also looked at the window sizes each air conditioner would fit. Most will fit windows 27 to 36 inches wide. 

Cooling: I set up a digital thermometer on the opposite side of a 650-square-foot room from the air conditioner and determined its cooling capabilities by comparing the temperature before and after running the AC on its highest setting for an hour.

Noise: I took a decibel reading using a sound meter positioned 6 feet away from the AC running on high. I also noted any jarring sounds as the compressor turned on and off.

Air quality: Using an air quality monitor, I measured the particulate matter and volatile organic compounds in the air before and after running the AC for an hour. I noted any significant changes in air quality in my reviews, but the air quality never entered the "harmful" range during the tests, and I don't weigh this category heavily.

Power use: Using a smart plug , I measured how many kWh of power each unit used when on high for an hour. 

Extras: Almost all ACs have fan and dehumidifier modes, a window installation kit, a delayed on/off function, and a remote control. These are the basics. I give extra points if a unit has foam seals, curtain insulation, WiFi connectivity, or other bonuses.

Air conditioner FAQs

How can you use your air conditioner efficiently.

Jones recommends you keep the unit level, circulate cool air with a fan, keep heat-producing objects away from the AC thermostat, and use a low fan speed on humid days. You can also save on energy costs by installing your air conditioner in a shaded spot and keeping the thermostat as high as is comfortable.

Can I use an air conditioner in a room without windows?

Yes. However, the hot air your AC produces needs a way out of the room. Otherwise, you'll cancel out your unit's cooling effects. If you don't have a window, pick an AC that sends its hot air out the back. You can install these in an exterior wall.

A portable unit gives you more options since the opening to the outdoors only needs to be as large as the exhaust hose.

Which is better: a portable air conditioner or a window/room air conditioner?

I cover this topic extensively in my comparison of portable air conditioners vs window air conditioners , but the short answer is: window units, for most people.

According to Jones, window ACs are more efficient than portable units, which aren't part of the Energy Star program. I found this to be true in my testing. The most efficient portable AC I tested used 60% more energy than the top window pick.

Portable ACs are great in spaces where there isn't a window that can support a window air conditioner. But, in general, if you have a single- or double-hung window, the best air conditioner is a window unit. It will offer better cooling and efficiency along with lower upfront and long-term costs.

What should you do if your air conditioner is too powerful for your room size?

If your AC has too much Btu for your room, it will cool faster than it can dehumidify, creating an uncomfortable, clammy environment. Consider purchasing a dehumidifier to remove access moisture or replacing the AC with a more suitable unit. Another solution is increasing the space you are cooling. You can do this by keeping internal doors open.

You can purchase logo and accolade licensing to this story here . Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at [email protected] .

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WWD Beauty Inc's annual ranking of the world's largest beauty companies by sales.

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With sales reaching a record $245.17 billion, 2023 was a banner year for beauty.

But the landscape shifted, and the agility and cultural relevance of the world’s leading manufacturers was tantamount to their performance. In fact, the biggest sales gainers of the year — Selena Gomez’s Rare Beauty and E.l.f. Beauty — proved that when consumers are on board, they continue to buy.

But what’s also clear from the 2023 WWD Beauty Inc Top 100, our annual ranking of the world’s largest beauty companies by sales, is that as consumers in many parts of the world see their purchasing power shrink, they are more discerning than ever about how and where they spend.

Business in China weighed heavily on beauty’s biggest players for the second year in a row. Companies that had profited from the growth of the Chinese economy over the past decade or so took a hit as consumer sentiment waned, and as the Chinese government reined in on so-called “Daigou” bulk purchasing in travel retail. Japanese players were doubly penalized due to consumer backlash over the release of wastewater from Fukushima into the Pacific Ocean.

In general, players with a broader portfolio across distribution channels did better than those focused on the premium market, on which China weighed heavily. But there were exceptions in prestige: High-end fragrance companies continued to outperform prestige players with broader portfolios.

Skin health and dermocosmetics continued to accelerate, benefiting players like L’Oréal ; Laboratoires Pierre Fabre, whose Avène brand broke the €1 billion sales barrier; Galderma; Caudalie; Naos, and Nuxe.

At the opposite end of the spectrum, South Korea’s LG H&H and Amorepacific continued to struggle, despite efforts to re-dynamize their business models and decrease their reliance on Chinese consumers.

It was another tough year for the majority of direct sellers, too, as they continue to seek the magic formula for business model rejuvenation. Natura & Co., Nu Skin and Oriflame were among the worst performers for 2023. Mexico’s Betterware, with its turnaround of Jafra, was a notable exception.

Despite the challenges, the majority — more than three-fourths — of the companies in this year’s ranking saw their sales increase year-over-year, 37 of them with double-digit gains. Of just 21 players registering sales declines, they were less vertiginous than a year ago; none of the Top 100 companies saw their sales fall by more than 20%.

Total sales for all 100 companies increased 5.3% year-over-year, to $245.17 billion, a record number that is also well above 2019’s pre-pandemic sales for Top 100 companies of $227.6 billion.

L’Oréal accounted for 18.2% of total sales, its share of the Top 100 inching up once more, by 0.9 percentage points. The top 10 companies overall generated sales of $145.61 billion, or 59.4% of total Top 100 revenues, a ratio that has remained roughly stable in recent years.

METHODOLOGY

The WWD Beauty Inc Top 100 ranks the world’s largest beauty manufacturers. Firms are arranged by their beauty sales for the 2023 calendar year. For those companies whose fiscal year did not run from Jan. 1, 2023, to Dec. 31, 2023, estimates were calculated. All sales figures were either obtained from the companies or generated with the help of industry sources, indicated by (EST.) in the ranking. For this list, “beauty” includes fragrance , makeup, skin care, body care, sun care, hair care, deodorant, plus cellulite and shaving products. It does not take into account bar soaps, razors, toothpastes, food and diet foods, medicines, vitamins, detergents or appliances. The revenues only include sales of beauty products each firm manufactures and do not include business from private-label lines or products distributed for other companies. Information in the main brands section reflects each company’s holdings in 2023. Year-on-year percentage changes are in reported terms, not on a like-for-like or constant-currency basis. Non-U.S.-based firms’ sales are converted into dollars according to the 2023 average yearly exchange rate.

CURRENCY CONVERSIONS

Sales figures in non-U.S. currencies were converted to the dollar using the following 2023 average exchange rates from Oanda.com:

€1=$1.08144; ¥1=$0.00713197; £1=$1.24360; 1 KRW=$0.000765257; R$1=$0.200293; CNY 1=$0.141397; 1 Rupee=$0.0121094; 1 SFr=$1.11335; 1 HK$=$0.127729; 1 Mexican peso=$0.0564468.

Clichy, France 2023 Beauty Sales: $44.53 Billion €41.18 Billion +7.6% VS. 2022

The L’Oréal juggernaut continues. Registering its third year in a row of double-digit growth in like-for-like terms, the world’s biggest beauty company surpassed €40 billion in sales for the first time in 2023.

London 2023 Beauty Sales: $26.15 Billion (Est.) €24.18 Billion (Est.) +1.5% vs. 2022 (Est.)

It was another year of upheaval for Unilever. New chief executive officer Hein Schumacher took the reins in July, revealing a major overhaul to operations in October. After assessing the consumer-goods heavyweight’s operations, Schumacher concluded it had been spreading its resources too thinly, with too many smaller brands and projects competing for attention. He plans to streamline strategy, supply chain and the company’s approach to sustainability.

The Estée Lauder Cos.

New York 2023 Beauty Sales: $15.2 Billion (Est.) -7% vs. 2022 (Est.)

From downgraded forecasts to layoffs to cyber-attacks, the Estée Lauder Cos. faced numerous challenges in 2023. Perhaps the toughest came from China, where for years it successfully rode the wave of the country’s beauty boom, selling buckets of hero products like Estée Lauder Advance Night Repair Serum to Chinese consumers. The coronavirus pandemic put an abrupt stop to that, however, and sales failed to bounce back both in China and its Asia travel retail business. Indeed, in Lauder’s most recent quarter, net sales decreased 14% in the Europe, the Middle East and Africa region, which includes Asia travel retail, and were down 7% in Asia-Pacific.

Procter & Gamble

Cincinnati 2023 Beauty Sales: $15 Billion (Est.) +4.5% vs. 2022 (Est.)

Despite severe economic and geo-political headwinds, notably in China, Procter & Gamble’s beauty division accelerated across most brands and geographies.  P&G’s global hair care portfolio grew organic sales in the high single digits — the highest growth for the division since the pre-pandemic period — with all regions growing solidly with the exception of China. All global brands contributed to sales results, including high-single to double-digit growth from Pantene, Head & Shoulders, Herbal Essences and Aussie. Pantene remains the number-one selling hair care brand in the world and Head & Shoulders is the top-selling shampoo brand, both according to Euromonitor data. 

LVMH Moët Hennessy Louis Vuitton

Paris 2023 Beauty Sales: $8.94 Billion (Est.) €8.27 Billion (Est.) +7% vs. 2022 (Est.)

Innovation and continued control over distribution were cited by LVMH Moët Hennessy Louis Vuitton as the key drivers for its beauty division’s growth last year. Like many of its competitors, lackluster sales in China continued to weigh on business; the weight of Asia (outside Japan) in the division’s sales shrank for the fourth consecutive year, down from 45% in 2020 to just 33% last year.

Chanel Ltd.

London 2023 Beauty Sales: $8.32 Billion (Est.) €7.69 Billion (Est.) +15% vs. 2022 (Est.)

Chanel saw a solid year of growth in 2023. Fragrance and makeup were once again the main contributors to sales increases in beauty last year, but sales gained across all categories. All regions were positive, and travel retail recovered in the Western Hemisphere but remained slightly below 2019 levels in the Eastern Hemisphere.

Hamburg, Germany 2023 Beauty Sales: $8.14 Billion (Est.) €7.53 Billion (Est.) +9.6% vs. 2022 (Est.)

The performance of Beiersdorf’s core brand Nivea and dermocosmetics under Eucerin and Aquaphor made for another bumper year for the German skin care specialist. This countered declines from its prestige brands, La Prairie and Chantecaille. Both Eucerin and Nivea have been doing particularly well in emerging markets. Nivea is now the number-one face care brand in Brazil and Mexico, according to the company.

Tokyo 2023 Beauty Sales: $6.94 Billion (Est.) ¥973.04 Billion (Est.) -8.8% vs. 2022 (Est.)

While Japan’s beauty leader saw robust sales in its domestic market rebound, that was not sufficient to counterbalance weakness in travel-retail and reported sales declines in other international markets. Nars, Drunk Elephant and fragrance were its main pockets of growth for the year. The first year of its “Shift 2025 and Beyond” growth plan, Shiseido focused on transforming its business model to improve profits, reduce costs and boost productivity. Key initiatives included addressing market challenges, especially in China, and innovative product launches aimed at enhancing brand equity.

Natura & Co.

São Paulo 2023 Beauty Sales: $6.39 Billion (Est.) R$31.88 Billion (Est.) -12.3% vs. 2022 (Est.)

Times have been tough for the Brazilian beauty heavyweight, once seen as an industry darling for its innovative business model focused on sustainability long before that was mainstream. Natura’s change in scope over the past decade had hit it hard, and it was a year of massive change as it sought to pay down debt, shedding operations — both profitable and loss-making — to turn its business around. Australian natural brand Aēsop, which was considered the jewel in Natura’s crown, was sold to L’Oréal in a deal completed in August for $2.53 billion. The sale was intended to free up resources for Natura’s other operations, including The Body Shop, a move questioned by market observers given Aēsop’s higher growth rates than the rest of the portfolio. Since Natura bought the brand in 2012, its gross sales increased from $28 million to $537 million.

Amsterdam 2023 Beauty Sales: $6 Billion (Est.) +14% vs. 2022 (Est.)

2023 marked some major milestones for Coty, the largest being its dual listing in Paris. The company is expected to use the proceeds of its Paris listing, which went ahead in September, to pay off outstanding debt and for investments and capital expenditure. In July, Coty had announced plans to sell a 3.6% stake in Wella to investment firm IGF Wealth Management in a further move to pay down debt. In November, it transpired that the deal had not materialized because the two parties were not aligned on deal terms. Coty has nevertheless reiterated its commitment to divest its remaining 25.9% stake in Wella by 2025.

Bath & Body Works

Columbus, Ohio 2023 Beauty Sales: $4.57 Billion (Est.) -0.3% vs. 2022 (Est.)

Demand slowed at Bath & Body Works as consumers reined in spending and demand for some of its core products continued to normalize after the pandemic. The retailer made some big category changes during the year, introducing men’s grooming and hair care, both of which have been performing well. It also entered fabric care, debuting its first laundry detergents and scent boosters online and in 80 stores, with plans to introduce fabric softeners and other products within the category. There has been a significant shift in demand for some products, with sales of soaps and Wallflowers home scents increasing, while candles and sanitizer, both of which soared during the pandemic, declined.

Skillman, N.J. 2023 Beauty Sales: $4.4 Billion (Est.) +0.6% vs. 2022 (Est.)

Johnson & Johnson completed the carveout of its consumer health business in 2022, with the renamed entity, Kenvue, floating on the stock market in May and the split finalized in August. The company appointed Jan Meurer group president of North America and Charmaine England chief growth officer. For its Skin Health and Beauty activity, Kenvue said organic sales for the year grew 1.8%, mainly driven by price increases, while volumes were down 4.8%. Sun care was a high point across key markets, growing share thanks to successful launches. But this was offset by what Kenvue described as underperformance in commercial U.S. in-store execution, particularly in the fourth quarter.

Addison, Texas 2023 Beauty Sales: $4.3 Billion (Est.) +4.9% Vs. 2022 (Est.)

Mary Kay leveraged the attention generated by its 60 th anniversary in 2023 to relaunch its hero skin care collection, the TimeWise Miracle Set. The direct seller supported the reboot with pop-up activations across the U.S., complete with pink lattes and sample set gifts. Euromonitor International named Mary Kay the number-one direct selling brand of skin care and color cosmetics in the world. The company announced its expansion into Hungary, reflecting its growing popularity in Europe.

Barcelona, Spain 2023 Beauty Sales: $4.29 Billion (Est.) €3.97 Billion (Est.) +19 vs. 2022 (Est.)

It was another year of strong growth for Puig, albeit at a slower pace than in 2022. The Spanish beauty heavyweight, which is said to be considering an IPO, saw double-digit sales gains in all beauty categories and in all regions, growing ahead of the market and capturing market share. Charlotte Tilbury, which Puig added to its portfolio in 2020, continues to be a strong performer, contributing to sales gains, according to estimates. In the 11 months to November, per Circana data for the U.S., the buzzy label was the fastest-growing prestige beauty brand in the top 10 by sales, and the top contributor to growth in the prestige channel.

Tokyo 2023 Beauty Sales: $4.22 Billion (Est.) ¥592.21 Billion (Est.) +1.4% vs. 2022 (Est.)

In June last year, Kao implemented a new strategy with the aim of diversifying its geographic footprint to become less reliant on business in Asia and less centered on its Japanese headquarters. By 2030, it aims to be a top-10 global beauty player. The core focus of its international ambitions are initially the Sensai, Curél and Molton Brown brands. Sensai will tap into opportunities in premium skin care, expanding in Asia, especially China, where a flagship opened in Shanghai in October. Curél will lean into growing demand for dermo-cosmetics and products for sensitive skin, and Molton Brown will seize further potential for lifestyle fragrances, especially in Europe, leveraging its status as a Royal Warrant holder. It will also tap into opportunities for prestige fragrance in Asia, and opened its first flagship in Kuala Lumpur, Malaysia, in December ahead of further Asian expansion this year. Once Kao has established these foundations, it plans to build on them to expand the rest of its portfolio, starting with the Kanebo and Kate brands. It is also looking at M&A opportunities.

Düsseldorf, Germany 2023 Beauty Sales: $4.08 Billion (Est.) €3.77 Billion (Est.) Flat vs. 2022 (Est.)

Henkel continued its rationalization in 2023. Under its new Consumer Brands business unit — which went live in January 2023 with the merger of its Beauty Care and Laundry & Home Care divisions — reported sales were down significantly, due to declines in volumes, the restructuring of the portfolio and negative currency effects. The company noted that volumes for the division picked up in the second half, and that hair care was one of the drivers of organic sales growth for the year. Price increases also contributed to organic sales gains. For the core hair care activity, sales for the year gained 3.2% on a reported basis to reach €3.08 billion, with organic sales up 8.9%. Within the mass-market hair care business, double-digit organic gains were led by color and styling under the Got2b, Palette and Taft. Professional hair care also performed well in organic terms, notably thanks to new formulas under the BlondMe brand. Henkel said it expanded its global market share in hair styling.

Colgate-Palmolive

New York 2023 Beauty Sales: $3.7 Billion (Est.) +8.5% vs. 2022 (Est.)

Increased prices, new products and further penetration into professional skin care drove Colgate-Palmolive beauty sales in 2023, according to estimates. Its price tags in personal care rose 9.5% on average, and organic sales growth in the segment was driven by categories including deodorants, hair care and body wash. In its core personal care category, the company leaned into premiumization, launching new prebiotic products under Sanex in Europe. It continued to focus on its premium skin care portfolio with a series of new products for EltaMD, Filorga and PCA — three brands it acquired a few years ago to gain entry into the high-margin professional beauty space. The deals are paying off as consumer interest in professional skin care surges and salons, spas and med spas add more professional retail brands to boost loyalty and transactions.

Seoul 2023 Beauty Sales: $3.02 Billion (Est.) KRW 3.95 Trillion (Est.) -9.2% vs. 2022 (Est.)

It was another tough year for LG H&H, with the cosmetics business weighing heavily on the firm’s overall results due to reduced demand in China and travel retail, where beauty sales fell 28% year-on-year, and costs related to restructuring its international operations. Nevertheless, its beauty sales surpassed those of rival Amorepacific once more. The company is seeking to enhance its portfolio in the luxury space, with the Whoo, Su:m37 and O Hui brands, and lean further into clean beauty and dermocosmetics. In China, it looked to enhance competitiveness in luxury, and in North America, to improve its business capabilities. Japan and Southeast Asia were further areas of focus.

Amorepacific

Seoul 2023 Beauty Sales: $2.96 Billion (Est.) KRW 3.87 Trillion (Est.) -11.5% vs. 2022 (Est.)

The South Korean cosmetics heavyweight struggled in 2023. Penalized by its exposure to China and travel retail, Amorepacific once again saw a double-digit decline in its beauty sales. The group maintained strong growth in the Americas, Europe, the Middle East and Japan, it said. Hera, Aestura, Holitual, B.Ready, Illiyoon, Labo-H and Longtake performed well. Etude, after restructuring to improve profitability, registered 195.5% growth in operating profit. The group continues to work to improve brand value and customer relationship management, and is planning to reconfigure its global operations to focus on regions where it sees significant growth potential.

L'Occitane International S.A.

Plan-les-Ouates, Switzerland 2023 Beauty Sales: $2.64 Billion (Est.) €2.44 Billion (Est.) +19.3% vs. 2022 (Est.)

L’Occitane is on the up. Exponential growth at Sol de Janeiro, “decent” performance at Elemis and steady growth in China for L’Occitane en Provence drove strong sales growth in the nine months to December.

Despite strong sales, the company’s operating profit shrank 11% in the six months to September, to €76.8 million. The firm attributed this to increased investment in marketing to better engage with consumers, especially under L’Occitane en Provence in China.

It seems investments in social media marketing are paying off. According to CreatorIQ, L’Occitane owns the three fastest-growing skin care brands by earned media value — Sol de Janeiro, Erborian and L’Occitane en Provence, with respective gains in year-over-year EMV of 144%, 156% and 628%.

New York/Geneva 2023 Beauty Sales: $2.19 Billion (Est.) +8.1% vs. 2022 (Est.)

Wella Company, majority owned by Kohlberg Kravis & Roberts, saw all categories and regions grow in 2023. EMEA expanded by high single-digits, Americas were up double-digits and APAC increased slightly. Its flagship brands — Wella Professionals, Nioxin, Sebastian, OPI and Clairol —all gained market share. In particular, Wella’s professional signature color line Wella Professionals became the number-one salon color brand, with its Koleston Perfect hair color. Further growth in hair care came from Nioxin and Briogeo tapping into the scalp care trend, with Briogeo’s Destined for Density collection becoming its highest performing launch to date. Ghd appliances revenues, which have not been included in the overall sales numbers, were $380.5 million.

2023 Beauty Sales: $2.14 Billion ¥300.41 Billion +3.9% vs. 2022

Weak sales in China and South Korean travel retail weighed significantly on Kosé’s core cosmetics activity last year, despite strong domestic sales for high-end brand Decorté and record numbers at Tarte. The company slightly underperformed its sales forecast for the year, and operating profit also came in below plan, due in part to higher marketing and personnel expenses. Decorté’s total sales were down 19.5% to ¥77.4 billion due to declines in travel retail in China and South Korea and the slowdown and intense competition on the Chinese domestic market. In Asian travel retail, tighter restrictions on bulk purchases by resellers and high distributor inventories dinted sales. Travel retail accounted for just 8% of Kosé’s total sales in 2023, compared with 16% a year earlier. Other high-end brands, including Albion’s Elegance and Jill Stuart, were up, and in the prestige category, recovery at Sekkisei and One by Kosé contributed to sales growth.

Revlon Group Holdings LLC

New York 2023 Beauty Sales: $2.1 Billion (Est.) +5% vs. 2022 (Est.)

The Perelman era at Revlon is over. Ronald Perelman, who had been majority owner and chairman since the ‘80s, was pushed out as part of a deal with lenders as the firm emerged from bankruptcy proceedings. Shortly afterward, his daughter Debra Perelman stepped down from her role as president and CEO after seeing it through its bankruptcy. The company, now under the leadership of interim CEO Liz Smith, is said to be refocusing its efforts on gaining market share with the Revlon brand, which maintains high brand awareness despite the company’s woes of recent years. Revlon’s lenders, including affiliates of Glendon Capital Management, King Street Capital Management, Angelo Gordon & Co., Antara Capital, Nut Tree Capital Management, Oak Hill Advisors and Cyrus Capital Partners, now collectively own more than 80% of Revlon’s reorganized equity. The company is now privately held. Sales dipped at Revlon as it struggled to find its footing post-bankruptcy. The company saw resilience in Elizabeth Arden — largely due to the brand’s performance in Asia, sources said — and low-double-digit declines on the Revlon name brand.

Groupe Clarins

Neuilly-sur-Seine, France 2023 Beauty Sales: $2.0 Billion (Est.) €1.85 Billion (Est.) +5.7% vs. 2022 (Est.)

It was a strong year for family-owned Groupe Clarins, as it bucked the trend in China, registering sales gains in its biggest international market, and accelerated the revamp of its makeup business, which saw a resulting major uptick in revenues. Growth was seen in all regions and distribution channels, with sales accelerating in the Americas and strong growth in Europe and Asia-Pacific despite challenging market conditions in both. The direct-to-consumer business performed well, too, with a 13% increase in e-commerce sales and a 23% gain from its own boutiques. Wholesale also grew, with sales up 8% year-on-year. Clarins continued to roll out premium line Precious, which entered targeted distribution in Europe, the U.S. and Asian markets including Hong Kong, Singapore and Japan, following its 2022 launch in China. As Clarins works to grow its color cosmetics business, new products included the relaunch of Joli Rouge lipstick with a new formula and refillable packaging, and Tinted Oleo-Serum, a skin care- makeup hybrid based on plant oils and available in 11 shades.

Groupe Rocher

Issy-les-Moulineaux, France 2023 Beauty Sales: $1.95 Billion (Est.) €1.80 Billion (Est.) -5% vs. 2022 (Est.)

Groupe Rocher continues to work on its turnaround, seeking to reduce its dependence on brick-and-mortar and modernize its image with a focus on the botanical heritage of its core Yves Rocher brand.

The group put in place a new executive committee last July to help it adapt to market changes. Jean-David Schwartz, previously CEO of core brand Yves Rocher, was named group CEO. Bris Rocher, the grandson of the firm’s founder, remains the group’s chairman. Guillaume Darrousez, meanwhile, was named CEO of the Yves Rocher brand, and is also in charge of Dr. Pierre Ricaud and Global Strategic Insights, effective September. The company also created a transversal new product development department, with its yet-to-be-named head sitting on the executive committee, as does Darrousez. The aim of the new structure is to be more in touch with consumer expectations.

Laboratoires Pierre Fabre

Paris 2023 Beauty Sales: $1.70 Billion (Est.) €1.57 Billion (Est.) +9.2% vs. 2022 (Est.)

2023 saw Pierre Fabre’s biggest brand, Eau Thermale Avène, break the €1 billion sales mark for the first time — only the second dermo-cosmetics brand to do so, and the first in its portfolio. The skin care market leader in French pharmacies, Avène continued to enhance its medical focus — a key element of the company’s strategy overall as evidenced by its name change to Laboratoires Pierre Fabre.

In April, the firm acquired Même Cosmetics, a beauty-care brand for patients suffering the side effects of cancer treatments. In September, it took a stake in MiYé, a French start-up offering natural, organic and vegan products intended to protect women’s hormonal balance, relieving symptoms of menstrual cycles and menopause.

Rodan + Fields

San Ramon, Calif. 2023 Beauty Sales: $1.59 Billion (Est.) +2.5% vs. 2022 (Est.)

TPG Capital, which bought a minority stake in Rodan + Fields in 2018, has expanded its stake, and is now the majority investor. The company, which celebrated its 15 th anniversary last year, laid off 76 staffers in its San Francisco office as it seeks to optimize its structure and footprint for the future.

Grupo Boticário

Curitiba, Brazil 2023 Beauty Sales: $1.58 Billion (Est.) R7.9 Billion (Est.) +30% vs. 2022 (Est.)

Grupo Boticário’s business is going from strength to strength, with two consecutive years of gross sales gains of around 30%. According to sources, it has benefited from the troubles of its larger rival Natura to gain market share, and has also significantly built out its portfolio. After two brand acquisitions in 2022 — Dr. Jones in men’s and Truss Professional in hair care — it was a quieter year on the M&A front as Boticário integrated those operations. The company continued to shift its operating model and expand its brands’ wholesale presence as it shifts further to a B2B model across distribution channels. It continues to expand into new categories, introducing the Au.Migos Pets grooming line for animals and Pampers baby care products in a world-first under-license from Procter & Gamble. Makeup brand Vult launched its first hair and body care products, and collaborated with Brazil’s biggest YouTuber, Camila Loures.

Victoria's Secret & Co.

Columbus, Ohio 2023 Beauty Sales: $1.4 Billion (Est.) +11% vs. 2022 (Est.)

During its third year as a stand-alone company, the business has introduced more changes, including appointing Greg Unis as the Victoria’s Secret and Pink brand president. It also introduced a loyalty program, which garnered 22 million followers by November, accounting for over 75% of revenue. Beauty continues to be an instrumental part of its business, with the company stating that it is the strongest part of its international operations and the best performing category from a merchandise perspective.

Inter Parfums Inc.

New York 2023 Beauty Sales: $1.32 Billion +21% vs. 2022

A year on from joining beauty’s billionaires club, Inter Parfums continued to see strong momentum through 2023, buoyed by ongoing demand for fragrance and by price increases and volume gains. Its core Europe-based portfolio grew sales by 15.9% overall, to $862 million, while sales for brands operating out of the U.S. gained 33% to $456 million. Jimmy Choo overtook Montblanc to become the company’s largest brand. Roberto Cavalli joined Inter Parfums’ licensed portfolio and its license with Lacoste, which it hopes will become a major pillar, came into effect on Jan. 1, 2024. Under the U.S.-based business, drivers included Donna Karan/DKNY, which joined the portfolio in mid-2022 and saw sales jump 205%, as well as Guess and Ferragamo. The company has also expanded the footprint of Abercrombie & Fitch’s men’s fragrance bestseller, Fierce, in key markets across Europe, Mexico and Australia.

Advent International

Boston 2023 Beauty Sales: $1.3 Billion (Est.) N/A Vs. 2022 (Est.)

Private equity group Advent International is continuing to grow its beauty portfolio. Last year, it took a majority stake in two hot niche fragrance labels —  Parfums de Marly and Initio Parfums Privés — in a deal valued at $700 million, according to industry sources. The two brands combined reportedly generated retail sales of $366 million in 2022.

This year, Advent acquired a majority stake in Skala Cosméticos, a Brazilian vegan hair care brand based. The funding came from Advent’s managed funds, LAPEF VII, dedicated to the region, where consumer and retail companies comprise around 30% of Advent’s investments.

Rituals Cosmetics Enterprise B.V.

Amsterdam 2023 Beauty Sales: $1.3 Billion (Est.) €1.2 Billion (Est.) +22% vs. 2022 (Est.)

Strong sales in Europe drove gains for the Dutch company last year, especially in Germany, France and the U.K., as well as newer markets including Italy and Poland. New locations — Rituals opened 200 freestanding doors in 2023 and expanded into 500 more department stores and perfumeries — and existing stores contributed to growth, and the company said its margins were back on track after a difficult year in 2022. Product-wise, a new high-end home collection, skin care and men’s products drove growth. Rituals opened its first 10 stores in Asia, in Singapore, Thailand, Malaysia and Mainland China, and unveiled new flagships, in Paris, Barcelona, Antwerp and Frankfurt. On the sustainability front, the B Corp said it progressed on its goals, with almost all formulas now of more than 90% natural origin.

Zug, Switzerland 2023 Beauty Sales: $1.23 Billion (Est.) +8.9% vs. 2022 (Est.)

Galderma continuesto hone its position as the self-described “pure play dermatology category leader,” with its portfolio of injectable esthetics, therapeutic dermatology and dermo-cosmetics. The latter category saw strong gains in 2023, boosted by the strength of Cetaphil and Alastin Skincare , which both grew ahead of the market, according to the company.

Cetaphil performed well in Asia and Latin America, on e-commerce and through distribution expansion. Key launches included new product ranges, such as recently launched Healthy Renew, and an AI skin analysis tool.

Alastin gained in the U.S. across all channels, supported by new innovations, such as ReSurface Skin Polish and C-Radical Defense Antioxidant serum. As for international expansion, following the successful launch of Alastin Mexico, Galderma announced its launch in the U.K. and direct distribution in Canada. 

Pola Orbis Holdings

Tokyo 2023 Beauty Sales: $1.2 Billion ¥168.48 Billion +4.2% vs. 2022

Pola Orbis is beginning to see signs of a turnaround, with its beauty activity delivering year-over-year gains in both sales and operating profitability.

Pola leaned into functional products in antiaging and skin-brightening and is working to build an “online merges with offline” model. The brand launched a new loyalty program, Pola Premium Pass, in April, across sales channels. Domestic sales grew, as did international, but Pola’s operating income fell due to the international slowdown in the second half.

Orbis doubled down on profitability through brand differentiation and improvements in customer loyalty and acquisition. Domestic customer numbers grew. Overseas, Orbis boosted sales and profitability in China despite the slowdown there and the backlash over Japanese products.

Ada, Michigan 2023 Beauty Sales: $1.2 Billion (Est.) -6.8% vs. 2022 (Est.)

A buying shift with consumers in China — Amway’s biggest market — led the company to refocus on Nutralite, a nutrition brand. The shift away from topical beauty products to ingestibles hurt Amway’s beauty revenues in China and across the board. Artistry’s product launches and promotional activity helped drive that brand’s growth in key markets, and its repositioning as a “clean” brand coincided with the rollout of Artistry Labs skin care.

Proya Cosmetics Co. Ltd.

Hangzhou, China 2023 Beauty Sales: $1.18 Billion (Est.) CNY 8.31 Billion (Est.) +30% vs. 2022 (Est.)

Proya overtook legacy player Shanghai Jahwa as China’s largest domestic beauty company in the first nine months of 2023. While flagship skin care brand Proya still accounts for around 80% of total sales and continued to grow at a pace of around 30%, the company is seeing strong gains elsewhere in its portfolio. Makeup label Timage, acquired in 2019, skin care under Hapsode and scalp care brand Off&Relax combined grew by more than 50% in the first nine months of the year. Online sales accounted for more than 90% of revenues in the first half. The recent departure of Ye Wei, Proya chief marketing officer for the last six years, marks a turning point. Under P&G alum Ye’s helm, Proya began to implement a hero product-driven marketing strategy that has been paying off for the firm, which celebrated its 20th anniversary last year.

Lima, Peru 2023 Beauty Sales: $1.1 Billion (Est.) +10% vs. 2022 (Est.)

Product launches in relevant categories, such as body care and personal care, drove growth at Peruvian direct seller Belcorp, in addition to higher penetration of apps and online stores by the brands’ direct-selling representatives. The company streamlined its operations to protect cash flow, and leaned into artificial intelligence both within its operations and with consumer-facing initiatives. Virtual makeup try-ons and diagnostic tests boosted sales. The L’Bel brand was the main sales driver.

John Paul Mitchell Systems

Los Angeles 2023 Beauty Sales: $1.05 Billion (Est.) +7.7% vs. 2022 (Est.)

John Paul Mitchell Systems accelerated its new product pace and rebooted an existing line to help maintain its rank as the leading global hair styling player, based on Kline research. The company’s efforts were amplified by a partnership with the World of Barbie interactive salon, which featured 150,000 guests.

Godrej Consumer Products Ltd.

Mumbai, India 2023 Beauty Sales: $1.03 Billion (Est.) 85 Billion Rupees (Est.) +8.6% vs. 2022 (Est.)

Godrej bolstered its portfolio last year with the 28.25 billion acquisition of the consumer-goods business of compatriot Raymond Consumer Care. With the purchase of men’s personal care brand Park Avenue and wellness brands KS, KamaSutra and Premium, the acquisition significantly expands the group’s presence in the deodorant category, which it sees as underpenetrated with considerable opportunity for growth. Godrej is already present in deodorants with its Cinthol brand. The company maintained its strength in hair color, including in international markets — it is the number-one player in the category in Argentina, sub-Saharan Africa, India and South Asia — as well as its leading positions in hair spray in Argentina and depilatory products in Chile. Strong growth in Indonesia also helped fuel sales gains, although hyperinflation in Argentina negatively impacted top line.

Paris 2023 Beauty Sales: $1.01 Billion €930 Million -2.8% vs. 2022

Declines in Asian duty-free and the consumption slowdown in China weighed on the family-owned firm’s overall revenues last year. Nevertheless, Sisley saw double-digit sales gains in Europe and the Americas and a single-digit increase in the Middle East and the rest of Asia. Sales in Asian duty-free were halved, while Chinese domestic revenues were flat. Fragrance and makeup drove growth category-wise. Hair Rituel benefited from demand for high-end hair care, with its sales up more than 20%.

Poole, U.K. 2023 Beauty Sales: $985.4 Million (Est.) £792.4 Million (Est.) -2.2% vs. 2022 (Est.)

Inflation and pressure on the cost of living dinted Lush’s sales last year, although collaborations — with the Super Mario Bros. Movie, Barbie and Spongebob — helped boost revenues, the company said, as did increased footfall in stores in Japan, Hong Kong and Macau. Lush also launched its first three stores in Taiwan, and entered Vietnam and Albania via partner companies.

Declining sales in the U.S. negatively impacted the company’s numbers overall, and it is working to revitalize its business there.

A new flagship with a store and spa opened in Glasgow, Scotland. Overall, Lush opened 16 new stores and expanded or relocated 12 others.

Walgreens Boots Alliance

Deerfield, Ill. 2023 Beauty Sales: $957.4 Million (Est.) +11% vs. 2022 (Est.)

It was another good year for Boots’ owned-brand beauty products, according to estimates. Sales of No7, the U.K.’s leading skin care brand, increased more than 13% in the three months ended Nov. 30, and Boots’ beauty sales overall — including third-party brands — rose 11.4% for the quarter.

Future Renew under No7, with a world-first “super peptide,” was described as the brand’s largest scientific innovation and the brand’s fastest selling launch ever when it hit the market last April. The line’s hero serum was Boots’ top-selling skin care sku for the year as a whole.

Cavenago Di Brianza, Italy 2023 Beauty Sales: $927.2 Million (Est.) €857.4 million (Est.) +24.4% vs. 2022 (Est.)

Euroitalia’s record sales were driven by the performance of Versace fragrances, especially in the U.S., China and travel retail, where sales grew 25%. The introduction of the Michael Kors license further boosted the company’s portfolio, generating more than €40 million in sales. In spring 2023, Euroitalia announced a licensing agreement for Brunello Cucinelli fragrances, launching the first two scents under the brand via highly selective distribution. Sales of proprietary labels Naj Oleari Beauty and Atkinsons 1799 grew 45% following investments aimed at enhancing their international distribution.

Farmers Branch, Texas 2023 Beauty Sales: $900 Million (Est.) +3.4% vs. 2022 (Est.)

A landmark court case brought by the U.S. Federal Trade Commission against Neora was decided in favor of the company. A Federal court said all of the FTC’s allegations were unfounded. These included operation of a pyramid scheme, false advertising, earnings and product claims, and claims that employees were acting as agents of the corporation. The company acquired ACN Korea, a prominent direct-selling telecommunications and essential services provider in South Korea and a major direct-sales player there. The move extends Neora’s expansion to the Asia-Pacific region.

E.l.f. Beauty

Oakland, California 2023 Beauty SAles: $890 Million +79% vs. 2022

E.l.f. Beauty’s purchase of skin care brand Naturium was only one newsmaker contributing to the company’s explosive growth, which tallied in the hundreds of millions.

The brand’s marketing engine, which includes established and emerging channels like TikTok, Twitch and Roblox, also drove gains across categories, while a partnership with Latin musician Manuel Turizio drove brand awareness in the Latinx community.

E.l.f. was also an early beauty adopter of the Super Bowl marketing machine, with a viral commercial starring Jennifer Coolidge and the brand’s Power Grip Primer. According to the brand, that increased its household impressions threefold.

Sulzbach, Germany 2023 Beauty Sales: $883.5 Million (Est.) €817 Million (Est.) +32% vs. 2022 (Est.)

The German budget cosmetics maker netted its second year of growth of over 30% as consumers gravitated toward purse-friendly options. Cosnova expanded its market share in all regions, and did particularly well at home and in the rest of Europe. Dennis Martin joined as chief emerging markets officer to oversee expansion in new geographies. Social media was a focus area, with platforms like Roblox and Twitch, as was sustainability, with Cosnova hitting its target of completely eliminating microplastic particles, surpassing EU requirements ahead of new regulations coming into force.

Marico Ltd.

Mumbai, India 2023 Beauty Sales: $873.2 Million (Est.) 72.11 Billion Rupees (Est.) +1.8 % vs. 2022 (Est.)

Yunnan Botanee Biotechnology Group Co. Ltd.

Yunnan, China $872.4 Million (Est.) CNY 6.17 Billion (Est.) +22.9% vs. 2022 (Est.)

While top-line growth has remained strong for the skin care player, best known for its Winona brand for sensitive skin, sources suggest Botanee has been slow to adapt to shifting channel dynamics and demand for newness. The departure of its e-commerce head Dong Junzi last March came at a transitional time. With too much reliance on livestreaming, in particular Tmall’s Austin Li, sales at Winona fell, according to Qingyan data. The company is working to reduce its reliance on Winona, with key initiatives including the introduction of Beforteen, a teenage skin care label offering AI consultations. In October, Botanee acquired a 51% stake in Me Group, which had notably bought the Za and Pure&Mild mass market labels from Shiseido in 2022. Me Group’s presence in Southeast Asian markets is expected to help Botanee expand abroad as it aims to double revenue in the next three years.

Bergamo, Italy 2023 Beauty Sales: $863 Million (Est.) €798 Million (Est.) +19% vs. 2022 (Est.)

Kiko SpA had another record year in 2023, boosted by the opening of 82 new stores and expansion to four new countries (Pakistan, Mauritius, Luxembourg and Kazakhstan). By the end of the year, the firm had 1,085 stores in 66 markets. Powerful social media momentum, with multiple products that went viral on TikTok and Instagram, further propelled Kiko’s sales and product demand.

Aix-en-Provence 2023 Beauty Sales: $856.5 Million (Est.) €792 Million (Est.) +19% vs. 2022 (Est.)

Naos saw strong sales across the board for its skin care portfolio. Core brand Bioderma was boosted by star line Crealine/Sensibio, which represents 33% of its revenues and saw sales up 26%. Pigmentbio and Photoderm also grew well. Under Esthederm, Molecular Care and Sun Care performed well, as did Age Proteom, a new antiaging serum that accounted for 12% of the brand’s sales in its first year. Etat Pur expanded into Brazil, Italy, Russia, Mexico and South Korea.

Lima, Peru 2023 Beauty Sales: $820.8 Million (Est.) +20% vs. 2022 (Est.)

Direct-sales beauty company Yanbal had a strong year in terms of sales, according to estimates, as it doubled down on digital innovation with a greater emphasis on acquiring customers virtually. The company also maintained its focus on sustainability, having previously announced that 90% of its plastic bottles will either be reusable, recyclable or compostable by 2025.

Dabur India Ltd.

Ghaziabad, India 2023 Beauty Sales: $771.1 Million (Est.) 63.68 Billion Rupees (Est.) +3.4% vs. 2022 (Est.)

Dabur continued to gain market share across its portfolio in the domestic market, with its highest-ever share in the hair oil category, at 17.1%, at the end of 2023. New products accounted for roughly 5% of total revenues as the company leaned into innovation. In the three months to December, Dabur’s business in Dubai grew 14%; sales in Nigeria were up 52%; revenues in Egypt gained 42%, and Turkish sales increased 44%.

Edgewell Personal Care

Shelton, Conn. 2023 Beauty Sales: $756.1 Million (Est.) +8% vs. 2022 (Est.)

Edgewell bolstered its position in sun care and men’s grooming, and saw strong sales gains in both categories last year, according to estimates. This more than compensated for sales declines in shaving gels and creams. In the last three months of the year, sun care and skin care swelled slightly, in North America and abroad. That counterbalanced minimal gains in men’s grooming, which includes brands Jack Black, Bulldog, Cremo and Fieldtrip, which launched in 2022. Though sales slightly declined in shaving gels and creams, Edgewell said higher prices — coupled with higher sales volumes — helped offset weakening demand in North America.

Finetoday Holdings Co. Ltd.

Tokyo 2023 Beauty Sales: $714.4 Million (Est.) ¥100.17 Billion (Est.) +4.3% vs. 2022 (Est.)

FineToday continued to establish its foothold as an autonomous manufacturer following its creation via the spin-off of Shiseido’s personal care activities in 2021. As it works toward an IPO, the company was renamed FineToday Holdings in January 2023, and restructured to enhance its governance structure and achieve synergies group-wide. It opened the FineToday Beauty Innovation Center in Tokyo last July to enhance R&D and create products in line with demand in Asian markets.

Nu Skin Enterprises

Provo, Utah 2023 Beauty Sales: $681.5 Million (Est.) -19.8% vs. 2022 (Est.)

Macroeconomic pressures in key markets, particularly decreased spending in China and continued declines in the Americas, hampered direct seller Nu Skin’s growth in beauty, as did foreign currency fluctuations. In the fourth quarter, customer numbers fell 15%, while paid affiliates fell 30%. The company also attributed declines to problems with subscriptions in North America and a new e-commerce platform, changes it believes will benefit growth in the long term.

PDC Wellness & Personal Care

Stamford, Conn. 2023 Beauty Sales: $673 Million (Est.) -0.9% vs. 2022 (Est.)

Sales of Dr. Teal’s, Body Fantasies and BOD Man helped PDC Wellness and Personal Care improve in the second half of 2023 after a challenging start to the year. Circana year-end sales ranked Dr. Teal’s as the top-selling bath product in the mass market in 2023 and BOD Man and Body Fantasies consistently placed in the top five fragrance dollar producers. The company said the first six months of 2023 were impacted by a macro-environment where consumer spending was focused on essentials versus discretionary purchases.

Jala Group Co.

Shanghai 2023 BEauty Sales: $667.4 Million (Est.) CNY 4.72 Billion (Est.) +2.6% vs. 2022 (Est.)

Chinese mass market beauty Jala Group is reportedly preparing to go public. According to media reports, the company is mulling an IPO in Hong Kong that could raise up to $500 million.

In January this year, the company officially changed its name to Chando Group Co. Ltd. to reinforce its strategic planning and brand development, creating synergies with its biggest and best-known brand. The move is part of a strategic overhaul and includes plans for internationalization and further digitalization, which has been a key part of its strategy over the past couple of years.

Oriflame Holding AG

Schaffhausen, Switzerland 2023 Beauty Sales: $657.7 Million (Est.) €608.2 Million (Est.) -13.5% vs. 2022 (Est.)

It was another year of notable sales declines for the direct seller, attributed to a fall in its average number of sales consultants, a significant drop in volume and the impact of currency fluctuations. Price increases and savings in administrative expenses were insufficient to compensate for lower sales, sending profits tumbling. Beauty outperformed Oriflame’s activity as a whole, however, according to estimates, as it sought to revamp its portfolio and streamline operations.

Shanghai Jahwa United Co. Ltd.

2023 Beauty SAles: $641.9 Million (Est.) CNY 4.54 Billion (Est.) -2.4% vs. 2022 (Est.)

As one of the oldest and largest Chinese beauty players, Jahwa benefited from renewed consumer confidence in its brands, according to analysts. The company shifted from a brand-oriented structure to a category focus to enhance productivity and fast-track growth online. It doubled down on social commerce, increasing its marketing budget by 22% in the third quarter, although that still trails industry peers. Herborist’s GMV on e-commerce grew in the double digits in the three months to September.

S'Young Group

Changsha, China 2023 Beauty Sales: $640.5 Million (Est.) CNY 4.53 Billion (Est.) +2% vs. 2022 (Est.)

S’Young Group continued to double down on high-end skin care in 2023. Evidens de Beauté, acquired by the company in 2022, opened its first department store counter in Hangzhou, with plans for continued expansion in brick-and-mortar distribution. Jiuqian data shows the brand’s online sales gained 68%. Analysts anticipate the firm will implement a similar strategy for the Pier Augé brand, in which it acquired a minority stake in 2022. While sales growth for S’Young overall was moderate, in January it said it anticipated a significant uptick in its net profits for the year, forecasting between CNY 280 million and CNY 320 million, an increase of between 124% and 156%

Chicmax Cosmetic Co., Ltd

Shanghai 2023 Beauty Sales: $579.7 Million (Est.) CNY 4.1 Billion (Est.) +53.3 vs. 2022 (Est.)

Stellar results on Douyin, where core mass-market brand Kans was number one among Chinese domestic skin care players, and expansion offline through a franchising model led to a significant uptick in sales for Chicmax, according to estimates. While Kans, clean beauty brand One Leaf and children’s skin care under Baby Elephant still accounted for nearly 90% of Chicmax’s revenues in the first half of 2023, the company is quickly incubating new brands.

Hermès International

Paris 2023 Beauty Sales: $532.1 Million €492 Million +9.8% vs. 2022

Recent introductions as well as fragrance pillars contributed to growth in beauty for Hermès last year. Terre d’Hermès, the Jardins collection and Twilly d’Hermès all did well. The company continued to grow its makeup portfolio, adding Regard Hermès, a collection of eye shadow quartets and mascaras, and limited edition lipsticks. While Hermès does not disclose category results by region, it said that overall, it had seen solid performance in all regions despite a high comparison base in the Americas and Asia.

Mandom Corp.

Osaka, Japan 2023 Beauty Sales $515.9 Million (Est.) ¥72.34 Billion (Est.) +13% vs. 2022 (Est.)

Strong sales of seasonal products during a hot summer in Japan, higher-priced products for men and the recovery of women’s cleansing products drove sales gains at home for Mandom last year. Malaysia, Thailand, Hong Kong and Taiwan contributed to growth. In Indonesia, Mandom’s largest single market outside Japan where inflation has hit consumer purchasing power, the firm introduced lower-priced products, and sales fell. Sales of men’s products grew 6.3% in the nine months to December, while women’s products gained 16.2%.

Bloomage Biotechnology Corporation Ltd.

Jinan, China 2023 Beauty Sales: $509 Million (Est.) CNY 3.6 Billion (Est.) -24% vs. 2022 (Est.)

On the increasingly competitive Chinese skin care market, hyaluronic acid specialist Bloomage’s key brands have been losing market share due to a lack of brand awareness and lackluster consumer sentiment. To combat shifting market trends, the company plans to rebrand its main skin care labels, including Biohyalux and Quadha, with a focus on a hero product strategy. In December, Bloomage closed its high-end skin care label RéVT, incubated with French beauty laboratory Revitacare, which it acquired in 2017 to boost its R&D capacity. The company also began to branch out into collagen Type III Protein production.

Oddity Tech Ltd.

New York 2023 Beauty Sales: $509 Million +57% vs. 2022

After crossing 50 million platform users and the $500 million sales threshold in 2023, direct-to-consumer darling Oddity is still on the upswing. The company went public with an IPO in July. Il Makiage grew double-digits in color and expanded in skin care, which now represents 20% of its sales. Skin and hair care brand SpoiledChild, which launched two years ago, saw sales of $110 million and generated a profit. The company slowed its launch cadence, relying on Il Makiage and SpoiledChild to drive growth. Last April, Oddity acquired Boston-based biotech start-up Revela for $76 million and established Oddity Labs as a molecule discovery platform, through which it plans to incubate new ventures, including two new brands set to launch in 2025.

Embelleze Group

Rio De Janeiro, Brazil 2023 Beauty SAles: $492.7 Million (Est.) R$2.46 Billion (Est.) +11% vs. 2022 (Est.)

The Brazilian hair care specialist saw strong growth in its home market. It focused on e-commerce development and enhanced its social media presence. Recharges, Liquid Keratin and products for curly hair were a key focus internationally, where Embelleze continues to increase its presence in newer markets.

Markwins Beauty Brands

City of Industry, Calif. 2023 Beauty Sales: $489.9 Million (Est.) +8% vs. 2022 (Est.)

Markwins continued to address issues with its business model that emerged from the pandemic. The supply chain was streamlined by nearshoring manufacturing to address costs, tariffs and lead times. Digital transformation initiatives included optimized advertising investment, content creation and deployment. Product launches included licensed collaborations between Wet n Wild and the Walt Disney Company featuring Alice in Wonderland.

Yatsen Holding Ltd.

Guangzhou, China 2023 Beauty Sales: $482.2 Million (Est.) CNY 3.41 Billion (Est.) -7.9% vs. 2022

The future of Yatsen Holding hinges upon how soon the company can turn around its flagship makeup brand, Perfect Diary. Last year, it began to reposition and revitalize Perfect Diary, first with a visual identity makeover, then a new hero product called Biolip Essence Lipstick. The company has seen success leaning into the higher margin skin care category with brands including Galénic, Dr. Wu and Eve Lom. Skin care represented 51.7% of sales in the fourth quarter of 2023 and grew 17.6%. But mass market skin care brand Abby’s Choice weighed on overall results, and is to be phased out.

Manzanita Capital

London 2023 Beauty Sales: $472 Million (Est.) +19% vs. 2022 (Est.)

After selling its majority stake in Byredo to Puig in 2022, Manzanita has added to its portfolio with the acquisition of Brooklyn-based fragrance brand D.S & Durga late last year. The niche fine fragrance brand does sales of between $35 million and $50 million globally, according to industry sources, and plans to expand internationally thanks to the deal. Diptyque celebrated its 50 th anniversary and opened a new flagship in New York.

Shanghai 2023 Beauty Sales: $452.5 Million (Est.) CNY 3.2 Billion (Est.) +48% vs. 2022 (Est.)

In 2023, the Gen-Z friendly cosmetics group Joy Group expanded its omnichannel presence by increasing its exposure on Douyin and grew offline, including opening more than 60 boutiques for Judydoll across major Chinese cities and establishing partnerships with China’s top retailers. The labels are currently stocked at more than 10,000 retail outlets, including Miniso and Watsons. In the makeup category, the company was reportedly the number-five brand online last year, and the number-two domestic player. Last October, Joy Group announced a collaboration with Pierre Fabre Laboratories giving it exclusive distribution rights for René Furterer hair care in China, effective January 2024.

White Plains, N.Y. 2023 Beauty Sales: $447 Million (Est.) +5.1% vs. 2022 (Est.)

Combe continued to grow its footprint in 2023, increasing its stake in biotech hair care brand Virtue Labs, in which it is the majority shareholder. Industry sources estimate the brand’s annual sales to be between $70 million and $80 million. Virtue Labs named former P&G, Coty and Google executive Jose Luis Palacios as its CEO; founder Melisse Shaban will continue to serve as an adviser to the CEO and the board. In intimate care, Combe ramped up its presence, acquiring the Astroglide lubricant brand, which sits alongside Vagisil in its portfolio. Just for Men, the leading mass market men’s hair color, per Circana, introduced 1-Day Beard and Brow Color, a temporary brush-in and wash-out color.

The Carlyle Group

Washington, D.C. 2023 Beauty Sales: $445 Million (Est.) -4.3% vs. 2022 (Est.)

It was a tumultuous year for Carlyle’s main beauty holding, clean cosmetics player Beautycounter. Former Shiseido Americas executive Marc Rey, who was named CEO in 2022, stepped down last June, with board member Mindy Mackenzie, partner and chief performance officer at Carlyle, which acquired the brand in 2021, stepping in as interim CEO. Brand founder Gregg Renfrew returned as CEO this February.

Paris 2022 Beauty Sales: $430.4 Million (Est.) €398 Million (Est.) +23% vs. 2022 (Est.)

Despite a slight sales decline in Asia, Caudalie’s growth accelerated in 2023, boosted by growing brand awareness in Europe and the Americas, where sales reportedly boomed. The company is focusing on a hero product strategy in its core markets, and initiatives included a new television campaign throughout Europe as well as collaborations with key opinion leaders. Caudalie and founders Mathilde and Bertrand Thomas were investigated by French authorities for tax fraud concerning accounts for the company’s international operations, according to local press reports.

Fancl Corp.

Yokohama, Japan 2023 Beauty Sales: $421.9 Million (Est.) ¥59.15 Billion (Est.) +1.3% vs. 2022 (Est.)

Fancl saw a slight uptick in turnover for the calendar year. After a steep decline in the three months to March, sales began to pick up for the core of its portfolio. The company increased its focus on advertising and worked to reduce dependence on discount sales events on online platforms. In the nine months to December, Fancl saw a slight increase thanks to makeup and special skin care products, as well as the April launch of Mild Cleansing Oil Black & Smooth, which helped recruit younger consumers.

Guthy-Renker

El Segundo, Calif. 2023 Beauty Sales: $415 Million (Est.) +5.1% vs. 2022 (Est.)

The star wattage of Jennifer Lopez propelled sales for Guthy-Renker’s JLo Beauty. The brand’s skin care entered Macy’s in October of 2023 with 26 of its most popular products, including That JLo Glow Serum and Firm + Flaunt Targeted Booty Balm. JLo is also sold at Sephora, Amazon and via direct marketing. The tried-and-true formula of using famous faces to sell its products also paid off for Cindy Crawford’s Meaningful Beauty skin and hair care line, which expanded into 200 Costco stores with a special value package of its Youth Activating Melon Serum that created a buzz on TikTok.

Betterware De Mexico

Guadalajara, Mexico 2023 Beauty Sales: $410.9 Million 7.28 Billion Pesos +41% vs. 2022

Explosive growth at Jafra Mexico accounted for Betterware’s strong revenue gains in beauty, even allowing for the fact that prior-year numbers only included sales from April onward, when it acquired the Jafra business. The increased revenue resulted from the implementation of an updated business model, which includes refreshing the brand and accelerating product innovation. Initiatives also included redesigning the catalog, enhancing incentive programs and increasing sales force motivation.

Boulogne-Billancourt, France 2023 Beauty Sales: $406.6 Million (Est.) €376 Million (Est.) +20% vs. 2022 (Est.)

It was a record year for Nuxe. The company’s eponymous brand became the third top-selling beauty brand in French pharmacies and parapharmacies and the leading non-dermatological brand. Sales in the rest of Europe doubled, and Nuxe entered new markets in Asia and the Middle East. Premiumization and a focus on core categories were key to growth. Nuxe entered hair care with Hair Prodigieux. Online sales gained 25%, and the firm opened a storefront on Amazon in the U.S. Bucking the trend among beauty majors, travel retail sales grew 25%. Nuxe is also expanding beyond beauty, signing a license with eyewear manufacturer Seaport.

Hangzhou, China 2023 Beauty Sales: $401.6 Million (Est.) CNY 2.84 Billion (Est.) -14.1 vs. 2022 (Est.)

Chinese beauty brand Florasis took a hit on the domestic market — its eyebrow pencil was the root of the backlash over livestreamer Austin Li, China’s leading KOL, who criticized a viewer for saying the product was too expensive during a broadcast. The company is making significant inroads abroad, however. Florasis expanded in Japan, the U.S. and Europe, investing more than CNY 20 million in its global expansion and introducing new products for an international audience. With a distribution center in Osaka, Florasis has plans to open around 25 stores in Japan and 25 across Asia, North America and Europe over the next five years.

Sodalis Group

Lodi Vecchio, Italy 2023 Beauty Sales: $382.7 Million (Est.) €353.9 Million (Est.) +14% vs. 2022 (Est.)

Almost all brands in Sodalis Group’s broad portfolio reported sales increases last year. Skin care brand Dermolab, with sales up 21%, performed particularly well. Biopoint hair care and Deborah makeup also registered double-digit growth, up 16% and 15% respectively. Last year the group acquired Goovi, a buzzy digital-native brand founded by Swiss TV personality Michelle Hunziker, who still retains a minority stake in the brand.

Burt's Bees

Durham, N.C. 2023 Beauty Sales: $379 Million (Est.) -1.6% vs. 2022 (Est.)

Burt’s Bees bounced back from supply and operational disruptions due to a cyberattack in August in the second half of 2023. The company credited a robust holiday season, strong omnichannel sales and a marketing push with limiting year-over-year sales losses. During 2023, Burt’s Bees put significant marketing effort behind facial cleansers and expanded its Shea Collection to include new lip and body care products.

Hoyu Co. Ltd

Nagoya, Japan 2023 Beauty Sales: $374.4 Million (Est.) ¥52.5 Billion (Est.) +1% vs. 2022 (Est.)

The Japanese hair color market leader returned to growth in its fiscal year ended September, with sales reaching 2021 levels and operating income slightly down on a two-year stack, although both sales and profits were still well below 2019 highs. The company worked to address the challenges of a soft market for hair color in Japan and tap into new market segments. On the professional market, coloring line Promaster struggled but hair care brand Bikarte did well. In late December, the Chinese medical regulator suspended imports from the company after a factory inspection, according to media reports.

Arlesheim, Switzerland 2023 Beauty Sales: $371.4 Million (Est.) €343.4 Million (Est.) +5% vs. 2022 (Est.)

After a tough 2022, sales picked up again for natural beauty brand Weleda, according to estimates. Growth drivers included the successful launch of Skin Food Face Care in several markets, including the U.S. and U.K. Former Douglas chief executive officer Tina Müller joined as CEO on Oct. 1, and is charged with doubling down on social responsibility and sustainable growth at the B Corp firm, as well as implementing a holistic approach across its cosmetics and homeopathic pharmaceuticals activities. Müller has said her focus will be on innovation, internationalization, digitalization and premiumization.

New York 2023 Beauty Sales: $365 Million (Est.) +20% vs. 2022 (Est.)

In 2023, Maesa doubled down on distribution both in brick-and-mortar and digitally, as it harnessed the power of Amazon. The company said it experienced significant success launching Hairitage and ITK on TikTok Shop. Mass market fragrance brand Fine’ry rolled out at Target and Maesa launched home fragrance brand Koze Place in 2023 at Dollar General. In July 2023, Maesa launched the # MaesaMagicIncubator for beauty and wellness companies in the pre/early launch phase or that have amassed less than $100,000 in sales.

Alcora Corp.

Miami 2023 Beauty Sales: $350 Million (Est.) -6.9% vs. 2022 (Est.)

After a steep decline in 2022, the direct-seller’s revenues continued to fall last year, according to estimates, albeit at a slower pace. The U.S. and Canada remain Alcora’s biggest markets, but it is reportedly growing fast in Australia, and the Monat brand entered France last April. Core brand Monat entered the color cosmetics category in September with a seven-sku line.

Rare Beauty

El Segundo, Calif. 2023 Beauty Sales: $350 Million (Est.) +200% vs. 2022 (Est.)

Selena Gomez’ Rare Beauty was on fire in 2023. Launched in 2020 at the height of the pandemic, the brand’s messaging surrounding self-love and focus on driving awareness of mental health issues has proved a commercial juggernaut. Sales grew 200% last year, according to industry sources. Rare was social media’s top-ranked beauty brand in the U.S., and is now present in 36 countries, launching in India in 2023. The brand expanded beyond makeup, debuting Find Comfort body care and fragrance mist, and launched Comfort Club, a digital community dedicated to providing strategies for finding comfort and tied to Rare Beauty’s mission to advocate for mental health services.

Noevir Holdings

Kobe/Tokyo 2023 Beauty Sales: $345.3 Million (Est.) ¥48.41 Billion (Est.) +2.6% vs. 2022 (Est.)

Noevir’s sales gains in the 12 months to September were driven by its self-select beauty offer, thanks to updates to its skin care and higher sales of makeup. In what it calls face-to-face channels — mainly its own retail stores and Noevir Beauty Studios — skin care sales declined overall, although the Noevir Speciale line did well. At 3.1%, sales growth accelerated slightly in the three months to December.

Alfaparf Milano

Osio Sotto (Bergamo), Italy 2023 Beauty Sales: $342.8 Million €317 Million +22% vs. 2022

Strong growth continued for the Italian professional hair care specialist in 2023. It invested heavily in communication to enhance its B2C visibility and global brand awareness, notably helping to propel sales of its Alfaparf Milano’s Semi di Lino key line, which expanded its distribution to channels beyond professional retailers and salons. After acquiring 90% of Tricobiotos SpA, which also specializes in professional hair care , in 2022, Alfaparf fully acquired the company last year.

Milbon Co. Ltd.

Tokyo 2023 Beauty Sales: $340.6 Million ¥47.76 Billion +5.6% vs. 2022

Milbon’s mission is to elevate the hair salon industry in the eyes of consumers, with its Smart Salon strategy key to its plan for 2026. In salons integrating the new concept — of which 23 were operating in Japan at the end of the year — sales and customer purchase ratios have doubled. Overall, hair care was the biggest and fastest growing product category, with sales up 7.8%. Hair color sales grew in South Korea. In China, where revenues were up, the company worked on enhancing relationships with salons. Hidemori Sakashita, previously in charge of corporate strategy development, was named president and CEO, effective Jan. 1, 2024, with former CEO Ryuji Sato now chairperson.

Tokyo 2023 Beauty Sales: $331.6 Million (Est.) ¥46.49 Billion (Est.) +0.1% vs. 2022 (Est.)

Lion Corp.’s beauty activity at home decreased as the market for its core cleansing products in Japan contracted, but strong sales abroad, with the weak yen contributing to gains in reported terms, counterbalanced that decline, according to estimates. In Japan, sales of Kirei Kirei Medicated Hand Conditioning Soap and Hadakara Body Soap Foam were stable, but revenues for its liquid version declined. International sales — which include all of Lion’s categories, not just beauty — grew 14.5% to ¥148.07 billion.

Guangdong Marubi Biotechnology Co.

Guangdong, China 2023 Beauty Sales: $328 Million (Est.) CNY 2.32 Billion (Est.) +33.9% vs. 2022 (Est.)

Marubi saw a significant uptick in its business last year, according to estimates, driven by active promotional activity online and better marketing management. Marubi’s sales through Douyin and Kwai gained by more than 30%, and Passional Lover sales grew by around 100%, according to sources. Optimization of the business model and improvements in operating efficiency led to a significant uptick in profits, according to preliminary reports. Last July, Marubi signed an agreement with specialty chemicals firm Evonik to cooperate on raw materials, research and development and production.

Luxury Brand Partners

Miami 2023 Beauty Sales: $317 Million (Est.) +14.9% vs. 2022 (Est.)

In 2023, Luxury Brand Partners expanded its R+Co collection with R+Color, a professional hair color line that is now available in more than 700 locations. IGK Color, an at-home hair color line that launched in 2022, entered new distribution channels: Ulta Beauty and Sally Beauty Supply. One/Size saw growth through the celebrity influence of founder Patrick Starrr and the successful launch of setting spray On ‘Till Dawn.

Paris 2023 Beauty Sales: $315.5 Million (Est.) €291.7 Million (Est.) +10% vs. 2022 (Est.)

Cartier owner Compagnie Financière Richemont is making moves in the beauty space. In September, the Swiss firm said it was setting up Laboratoire de Haute Parfumerie et Beauté, an in-house platform aimed at scaling the brands in its portfolio. Former Dsm-Firmenich alumnus Boet Brinkgreve was named CEO of the division, reporting to company chairman Johann Rupert. Until now, Cartier has been the only fragrance business directly operated by the firm. The other brands in its portfolio with beauty operations are licensed out — Van Cleef & Arpels, Montblanc and Dunhill are held by Interparfums, while Coty has the license for Chloé.

Manchester, England 2023 Beauty Sales: $313.3 Million (Est.) £251.9 Million (Est.)

Despite notching nine consecutive quarters of like-for-like revenue growth and turning around its U.K. personal care business, PZ Cussons has had a tough first fiscal half. It has fallen victim to currency devaluation in one of its largest markets, Nigeria, which represents around 35% of revenue, and 22% of net assets. The company said the volatility has had a “material impact” on its earnings and balance sheet. Nigeria’s soaring inflation has caused further “trading challenges” and forced the company to slash its interim dividend by 44%.

Kolkata, India 2023 Beauty Sales: $311.3 Million (Est.) 25.71 Billion Rupees (Est.) +7% vs. 2022 (Est.)

Modern trade and e-commerce continued to be the biggest sales drivers for Emami’s beauty business last year. New launches included a range of digital-first products in the domestic business, including Glycerine bathing bars under BoroPlus, an Organic Onion hair mask under the Kesh King brand and the introduction of 10 new products on its Ayurvedic online portal Zanducare. The company also launched three new products under the Creme 21 brand in international markets.

Paris 2023 Beauty Sales: $297.4 Million (Est.) €275 Million (Est.) +10% vs. 2022 (Est.)

The historic — and reportedly highly profitable — luxury fragrance brand, which according to estimates holds as much as a 10% share of the global luxury and artisanal fragrance market, has a new owner as luxury goods heavyweight Kering moves back into the beauty space. Kering’s deal for Creed, which it bought from BlackRock Long Term Private Capital Europe and chairman Javier Ferrán, was estimated by industry sources to be worth €3.5 billion based on revenues of €250 million for the year ended March 31, 2023. Creed was integrated into the Kering portfolio on Nov. 1, doing €62 million in sales in the final two months of last year.

Dr. Wolff Group

Bielefeld, Germany 2023 Beauty Sales: $293.8 Million (Est.) €271.7 Million (Est.) +7.5% vs. 2022 (Est.)

Alpecin’s Gray Attack shampoo for men, which gradually darkens hair without dye, was a sellout at launch in German drugstores and online and the company’s bestselling launch ever, according to Dr Wolff Group. Salon brand Alcina leaned into trend-driven product launches, while Linola enhanced its offer for dry skin and relaunched its range for babies and children.

Parlux Holdings

New York 2023 Beauty Sales: $291 Million (Est.) +15% vs. 2022 (Est.)

Parlux Holdings’ growth in 2023 was once again driven by Eilish by Billie Eilish, global expansion of Eilish No. 2 and the launch of Eilish No. 3. Altogether, global sales of Eilish fragrances were up 40% year-over-year.

Paris Hilton Fragrances saw growth of 6%, fueled by her 29th fragrance , Love Rush. Elsewhere, Vince Camuto grew by 7% and Kenneth Cole Fragrances increased 34% in the U.S., driven by the Mankind Rise franchise.   In 2023, Parlux signed new license agreements including Better World Fragrance House by Drake. 

Davines Group

Parma, Italy 2023 Beauty Sales: $285 Million €263.5 Million +14.3% vs. 2022

The ever-increasing appetite for natural beauty products sustained Davines Group’s success and boosted growth in its 40 th anniversary year, further securing its leading position in the professional channel. Its best-performing market was North America, where sales surpassed the €100 million milestone. Sales for the hair care division accounted for 80% of total revenues. The company cut the ribbon of its new subsidiary Davines House in Düsseldorf, Germany, and further expanded its headquarters in Parma.

Church & Dwight

New Jersey 2023 Beauty Sales: $250 Million (Est.) N/A vs. 2022 (Est.)

Church & Dwight is growing its beauty portfolio thanks to its acquisition of acne patch specialist Hero Cosmetics in September 2022 for $630 million. The brand has seen exponential growth — around 70% last year, according to estimates – thanks in part to a rollout to international markets and distribution expansion via Walmart and CVS Pharmacy in the U.S. Hero continues to expand, launching new product categories with the introduction of balm products in early 2024.

Anastasia Beverly Hills

Los Angeles 2023 Beauty Sales: $243.6 Million (Est.) -6.3% vs. 2022 (Est.)

Anastasia Beverly Hills has seen a dip in sales, potentially due to increased competition for key products. The brand focused on partnerships, tapping Filipina motorsport star Bianca Bustamante as its first athlete ambassador and collaborating with beauty membership service IPSY on its Icon Box with CEO and founder Anastasia Soare as the first curator. Product launches focused on eyes and lips, including eye shadow palettes and a range of tinted lip glosses.

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Censorship by the Numbers

ALA compiles data on book challenges from reports filed with its Office for Intellectual Freedom by library professionals in the field and from news stories published throughout the United States. Because many book challenges are not reported to the ALA or covered by the press, the 2023 data compiled by ALA represents only a snapshot of book censorship throughout the year. A challenge to a book may be resolved in favor of retaining the book in the collection, or it can result in a book being restricted or withdrawn from the library.

ALA's Office for Intellectual Freedom documented 1,247 demands to censor library books and resources in 2023 . The number of titles targeted for censorship surged 65% in 2023 compared to 2022, reaching the highest levels ever documented by OIF in more than 20 years of tracking: 4,240 unique book titles were targeted for removal from schools and libraries. This tops the previous high from 2022, when 2,571 unique titles were targeted for censorship. Titles representing the voices and lived experiences of LGBTQIA+ and BIPOC individuals made up 47% of those targeted in censorship attempts.

Groups and individuals demanding the censorship of multiple titles, often dozens or hundreds at a time, drove this surge in 2023. Attempts to censor more than 100 titles occurred in 17 states: Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Kentucky, Maryland, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Wisconsin.

Get digital assets for Censoship by the Numbers in our Free Downloads , and find additional social media assets on the Book Ban Data page.

Books and Beyond

Books are not the sole target of attacks orchestrated by conservative parent groups and right-wing media. Both school and public librarians are increasingly in the crosshairs of conservative groups during book challenges and subject to defamatory name-calling, online harassment, social media attacks, and doxxing, as well as direct threats to their safety, their employment, and their very liberty.

Who Initiates Challenges?

Prior to 2020, the vast majority of challenges to library books and resources were brought by a single parent who sought to remove or restrict access to a book their child was reading. Recent censorship data are evidence of a growing, well-organized, conservative political movement, the goals of which include removing books about race, history, gender identity, sexuality, and reproductive health from America's public and school libraries that do not meet their approval. Using social media and other channels, these groups distribute book lists to their local chapters and individual adherents, who then utilize the lists to initiate a mass challenge that can empty the shelves of a library.

Where Do Challenges Take Place?

Pressure groups in 2023 focused on public libraries in addition to targeting school libraries. The number of titles targeted for censorship at public libraries increased by 92% over the previous year; school libraries saw an 11% increase.

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Working with Tribes

One of our top priorities is working together with those who have stewarded the country’s lands and wildlife since time immemorial. Native American Tribes have long dedicated themselves to management and conservation of fish, wildlife, and their habitats. Read about a few of the projects were we have been partners.

• Conservation on Indigenous Land by USFWS Director Martha Williams
• Meet the Condors of the Pacific Northwest
• One Oil Spill and Six Tribes
• Burbot Across the Border
• Endangered Salmon Return Home for First Time Since 1940s
• Bat Monitoring at the L’Anse Reservation
• Kealia Pond National Wildlife Refuge Blesses Mural at the Education Pavilion
• Native Students Lead the Way for the Next Generation of Conservationists
• Secretary Haaland Applauds Return of Traditional Homelands to Onondaga Nation
• Collaborative Conservation in Arizona’s White Mountains Leads to Delisting Recommendation for Apache Trout
• Secretary Haaland Announces Lost Trail Conservation Area in Montana
• A Partnership that Brings the Black-footed Ferret Back Home
• Qawalangin Tribe of Unalaska Using Tribal Wildlife Grant to Help Blue Mussels
• Read the Fall 2022 Fish & Wildlife News.

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Prime Day is Amazon's biggest deal event of the year. Explore how you can prepare for Prime Day 2024.

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Prime is savings, convenience, and entertainment, all in a single membership. And with Amazon’s annual Prime Day event, Prime members have access to amazing deals on products from top national brands and small business sellers across categories—from fashion and electronics to toys and home. Here's everything you need to know about Amazon's biggest deal event of the year.

What is Prime Day?

Prime Day is Amazon's deal event exclusively for Prime members, featuring deals on top brands and small businesses .

Why did Prime Day start? Prime Day was created as a way to celebrate Prime members. The first Prime Day event came to life on Amazon’s 20 th birthday on July 15, 2015.

Learn more about the history of Prime Day .

When is Prime Day?

Prime Day 2024 will take place in July . Check back for exact dates for this year's event.

How can I prepare to find deals on Prime Day?

If you haven't already, be sure to join Prime or start a free trial to participate. Remember, being a Prime member is the only way you’ll be able to access deals and savings on Prime Day.

Some additional ways to prepare include:

• Get the newsletter: If you’re already a Prime member and have chosen to opt-in to receiving emails, look out for the Prime Insider newsletter in your inbox to keep up with the growing list of member benefits and find updates on deals and events.
• Create deal alerts for personalized recommendations: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
• Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
• Set a reminder: Prime members can tell their Alexa devices, “Remind me when Prime Day starts,” to be alerted when the two-day deals event begins.

What are the best Prime Day deals?

We’re not revealing the best Prime Day 2024 deals just yet. Check back in the upcoming weeks for previews and sneak peeks of the deals you can expect, as well as any early Prime Day deals.

Once Prime Day begins, our team will be live blogging the best deals of the event along with shopping tips and key reminders.

Make sure to bookmark our Prime Day hub and sign up for the Amazon News newsletter so you don’t miss a thing.

Do you need to be a Prime member to shop the Prime Day sale?

Yes, you must be a Prime member in order to take advantage of all the savings on Prime Day. You can start a free 30-day trial before Prime Day starts, or sign up directly for a full membership.

What countries participate in Prime Day?

Prime Day deals were available to Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the UK, the U.S., and for the first time ever in Poland and Sweden.

Prime Day deals events were also held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time.

What is Prime?

Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible .

Learn more information about Prime, including discounted memberships .

In the U.S. that includes free, fast delivery, unlimited access to award-winning movies and series with Prime Video, 100 million songs in shuffle mode and the most ad-free top podcasts available in the Amazon Music app with Amazon Music, free games with Prime Gaming, more than 3,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, exclusive deals and in-store savings at Amazon Fresh and Whole Foods Market stores across the U.S , and incredible savings with Prime Day. Prime members even receive fast, free delivery on prescriptions from Amazon Pharmacy and prescription savings at more than 60,000 participating pharmacies in the U.S. Explore more benefits you might not know about .

Join Prime or start a free trial .

How do you sign up for a Prime membership?

You can join Prime or start a free trial at Amazon Prime Day .

Are there discounted Prime memberships?

Amazon offers two discounted memberships to ensure people in all stages of life can experience Prime’s unparalleled value, including world-class customer service, exclusive savings, expansive selection, convenience, and quality digital entertainment.

• Prime Access: Recipients of qualifying government assistance programs, including EBT and Medicaid, can enjoy all of Prime’s benefits for just $6.99 per month—half the regular cost of a Prime membership. Amazon’s discounted Prime membership also provides additional savings options, such as exclusive deals, coupons, and the ability to subscribe and save on everyday essentials like diapers. Learn more about the discount .
• Prime Student: Designed specifically for higher education students, Prime Student offers all the benefits of Prime for a discounted rate of just $7.49 per month or $69 per year. Prime Student members also enjoy exclusive perks for college life, like a free year of Grubhub+ membership with unlimited delivery, 60% off a Course Hero subscription, and up to 10% off flights and hotels through StudentUniverse. College students who haven’t yet tried Prime Student can sign up for a free 6-month trial . Learn more about the discount .

How does Prime delivery work?

Fast, free delivery of Prime Day orders is made possible thanks to Amazon’s global transportation network, which is powered by a combination of innovative technology, transportation services, dedicated associates, and partners. Amazon continues to build, innovate, and scale this network around the world—from rail and trucks to planes, vans, and more—while focusing on the safety , well-being, and career advancement of the people and partners who work across the Journey of an Amazon Package .

From a veteran loading cargo into the belly of an Amazon Air aircraft to the driver who delivers that familiar Amazon box , it's the people and partners across the operations network who make it all possible.

Visit the Prime Day hub and explore all your Prime benefits.

Sign up for the weekly Amazon newsletter

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Tracking Abortion Bans Across the Country

By The New York Times Updated May 1, 4:40 P.M. ET

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Twenty-one states ban abortion or restrict the procedure earlier in pregnancy than the standard set by Roe v. Wade, which governed reproductive rights for nearly half a century until the Supreme Court overturned the decision in 2022.

In some states, the fight over abortion access is still taking place in courtrooms, where advocates have sued to block bans and restrictions. Other states have moved to expand access to abortion by adding legal protections.

Latest updates

• The Arizona state legislature voted to repeal an 1864 ban on nearly all abortions. Officials warned that the near-total ban may be briefly enforceable this summer until the repeal takes effect in the fall. A 15-week ban remains in effect.
• A ban on abortion after about six weeks of pregnancy took effect in Florida , following a ruling by the Florida Supreme Court that the privacy protections of the state’s Constitution do not extend to abortion.

The New York Times is tracking abortion laws in each state after the Supreme Court’s decision in Dobbs v. Jackson Women’s Health Organization , which ended the constitutional right to an abortion.

Where abortion is legal

In a few states that have enacted bans or restrictions, abortion remains legal for now as courts determine whether these laws can take effect. Abortion is legal in the rest of the country, and many states have added new protections since Dobbs.

Ban in effect

Note: TK note here.

Legal for now

State details.

More details on the current status of abortion in each state are below.

An earlier version of this article misstated the legal status of abortion in Utah. As of 4 p.m. on June 24, the state attorney general had issued a statement saying the state’s abortion ban had been triggered, but it had not yet been authorized by the legislature’s general counsel. By 8:30 p.m., the counsel authorized the ban and it went into effect.

A table in an earlier version of this article misstated which abortion ban is being challenged in Texas state court. Abortion rights supporters are challenging a pre-Roe ban, not the state’s trigger ban.

An earlier version of this article referred incorrectly to the legal status of abortion in Indiana. While Indiana abortion providers stopped offering abortion services in anticipation of an abortion ban taking effect on Aug. 1, the law did not take effect.