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Science, health, and public trust.
September 8, 2021
Explaining How Research Works
![Understanding Research infographic Understanding Research infographic](https://www.nih.gov/sites/default/files/styles/floated_media_breakpoint-medium/public/about-nih/public-trust/20210902-understanding-research-full.jpg?itok=EnZglhYa×tamp=1630512049)
We’ve heard “follow the science” a lot during the pandemic. But it seems science has taken us on a long and winding road filled with twists and turns, even changing directions at times. That’s led some people to feel they can’t trust science. But when what we know changes, it often means science is working.
![Expaling How Research Works Infographic en español Expaling How Research Works Infographic en español](https://www.nih.gov/sites/default/files/styles/floated_media_breakpoint-medium/public/about-nih/public-trust/20210902-understanding-research-508-spanish.jpg?itok=ADuWJ5jY×tamp=1630526793)
Explaining the scientific process may be one way that science communicators can help maintain public trust in science. Placing research in the bigger context of its field and where it fits into the scientific process can help people better understand and interpret new findings as they emerge. A single study usually uncovers only a piece of a larger puzzle.
Questions about how the world works are often investigated on many different levels. For example, scientists can look at the different atoms in a molecule, cells in a tissue, or how different tissues or systems affect each other. Researchers often must choose one or a finite number of ways to investigate a question. It can take many different studies using different approaches to start piecing the whole picture together.
Sometimes it might seem like research results contradict each other. But often, studies are just looking at different aspects of the same problem. Researchers can also investigate a question using different techniques or timeframes. That may lead them to arrive at different conclusions from the same data.
Using the data available at the time of their study, scientists develop different explanations, or models. New information may mean that a novel model needs to be developed to account for it. The models that prevail are those that can withstand the test of time and incorporate new information. Science is a constantly evolving and self-correcting process.
Scientists gain more confidence about a model through the scientific process. They replicate each other’s work. They present at conferences. And papers undergo peer review, in which experts in the field review the work before it can be published in scientific journals. This helps ensure that the study is up to current scientific standards and maintains a level of integrity. Peer reviewers may find problems with the experiments or think different experiments are needed to justify the conclusions. They might even offer new ways to interpret the data.
It’s important for science communicators to consider which stage a study is at in the scientific process when deciding whether to cover it. Some studies are posted on preprint servers for other scientists to start weighing in on and haven’t yet been fully vetted. Results that haven't yet been subjected to scientific scrutiny should be reported on with care and context to avoid confusion or frustration from readers.
We’ve developed a one-page guide, "How Research Works: Understanding the Process of Science" to help communicators put the process of science into perspective. We hope it can serve as a useful resource to help explain why science changes—and why it’s important to expect that change. Please take a look and share your thoughts with us by sending an email to [email protected].
Below are some additional resources:
- Discoveries in Basic Science: A Perfectly Imperfect Process
- When Clinical Research Is in the News
- What is Basic Science and Why is it Important?
- What is a Research Organism?
- What Are Clinical Trials and Studies?
- Basic Research – Digital Media Kit
- Decoding Science: How Does Science Know What It Knows? (NAS)
- Can Science Help People Make Decisions ? (NAS)
Connect with Us
- More Social Media from NIH
2.1 Why Is Research Important?
Learning objectives.
By the end of this section, you will be able to:
- Explain how scientific research addresses questions about behavior
- Discuss how scientific research guides public policy
- Appreciate how scientific research can be important in making personal decisions
Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people’s authority, and blind luck. While many of us feel confident in our abilities to decipher and interact with the world around us, history is filled with examples of how very wrong we can be when we fail to recognize the need for evidence in supporting claims. At various times in history, we would have been certain that the sun revolved around a flat earth, that the earth’s continents did not move, and that mental illness was caused by possession ( Figure 2.2 ). It is through systematic scientific research that we divest ourselves of our preconceived notions and superstitions and gain an objective understanding of ourselves and our world.
The goal of all scientists is to better understand the world around them. Psychologists focus their attention on understanding behavior, as well as the cognitive (mental) and physiological (body) processes that underlie behavior. In contrast to other methods that people use to understand the behavior of others, such as intuition and personal experience, the hallmark of scientific research is that there is evidence to support a claim. Scientific knowledge is empirical : It is grounded in objective, tangible evidence that can be observed time and time again, regardless of who is observing.
While behavior is observable, the mind is not. If someone is crying, we can see behavior. However, the reason for the behavior is more difficult to determine. Is the person crying due to being sad, in pain, or happy? Sometimes we can learn the reason for someone’s behavior by simply asking a question, like “Why are you crying?” However, there are situations in which an individual is either uncomfortable or unwilling to answer the question honestly, or is incapable of answering. For example, infants would not be able to explain why they are crying. In such circumstances, the psychologist must be creative in finding ways to better understand behavior. This chapter explores how scientific knowledge is generated, and how important that knowledge is in forming decisions in our personal lives and in the public domain.
Use of Research Information
Trying to determine which theories are and are not accepted by the scientific community can be difficult, especially in an area of research as broad as psychology. More than ever before, we have an incredible amount of information at our fingertips, and a simple internet search on any given research topic might result in a number of contradictory studies. In these cases, we are witnessing the scientific community going through the process of reaching a consensus, and it could be quite some time before a consensus emerges. For example, the explosion in our use of technology has led researchers to question whether this ultimately helps or hinders us. The use and implementation of technology in educational settings has become widespread over the last few decades. Researchers are coming to different conclusions regarding the use of technology. To illustrate this point, a study investigating a smartphone app targeting surgery residents (graduate students in surgery training) found that the use of this app can increase student engagement and raise test scores (Shaw & Tan, 2015). Conversely, another study found that the use of technology in undergraduate student populations had negative impacts on sleep, communication, and time management skills (Massimini & Peterson, 2009). Until sufficient amounts of research have been conducted, there will be no clear consensus on the effects that technology has on a student's acquisition of knowledge, study skills, and mental health.
In the meantime, we should strive to think critically about the information we encounter by exercising a degree of healthy skepticism. When someone makes a claim, we should examine the claim from a number of different perspectives: what is the expertise of the person making the claim, what might they gain if the claim is valid, does the claim seem justified given the evidence, and what do other researchers think of the claim? This is especially important when we consider how much information in advertising campaigns and on the internet claims to be based on “scientific evidence” when in actuality it is a belief or perspective of just a few individuals trying to sell a product or draw attention to their perspectives.
We should be informed consumers of the information made available to us because decisions based on this information have significant consequences. One such consequence can be seen in politics and public policy. Imagine that you have been elected as the governor of your state. One of your responsibilities is to manage the state budget and determine how to best spend your constituents’ tax dollars. As the new governor, you need to decide whether to continue funding early intervention programs. These programs are designed to help children who come from low-income backgrounds, have special needs, or face other disadvantages. These programs may involve providing a wide variety of services to maximize the children's development and position them for optimal levels of success in school and later in life (Blann, 2005). While such programs sound appealing, you would want to be sure that they also proved effective before investing additional money in these programs. Fortunately, psychologists and other scientists have conducted vast amounts of research on such programs and, in general, the programs are found to be effective (Neil & Christensen, 2009; Peters-Scheffer, Didden, Korzilius, & Sturmey, 2011). While not all programs are equally effective, and the short-term effects of many such programs are more pronounced, there is reason to believe that many of these programs produce long-term benefits for participants (Barnett, 2011). If you are committed to being a good steward of taxpayer money, you would want to look at research. Which programs are most effective? What characteristics of these programs make them effective? Which programs promote the best outcomes? After examining the research, you would be best equipped to make decisions about which programs to fund.
Link to Learning
Watch this video about early childhood program effectiveness to learn how scientists evaluate effectiveness and how best to invest money into programs that are most effective.
Ultimately, it is not just politicians who can benefit from using research in guiding their decisions. We all might look to research from time to time when making decisions in our lives. Imagine that your sister, Maria, expresses concern about her two-year-old child, Umberto. Umberto does not speak as much or as clearly as the other children in his daycare or others in the family. Umberto's pediatrician undertakes some screening and recommends an evaluation by a speech pathologist, but does not refer Maria to any other specialists. Maria is concerned that Umberto's speech delays are signs of a developmental disorder, but Umberto's pediatrician does not; she sees indications of differences in Umberto's jaw and facial muscles. Hearing this, you do some internet searches, but you are overwhelmed by the breadth of information and the wide array of sources. You see blog posts, top-ten lists, advertisements from healthcare providers, and recommendations from several advocacy organizations. Why are there so many sites? Which are based in research, and which are not?
In the end, research is what makes the difference between facts and opinions. Facts are observable realities, and opinions are personal judgments, conclusions, or attitudes that may or may not be accurate. In the scientific community, facts can be established only using evidence collected through empirical research.
NOTABLE RESEARCHERS
Psychological research has a long history involving important figures from diverse backgrounds. While the introductory chapter discussed several researchers who made significant contributions to the discipline, there are many more individuals who deserve attention in considering how psychology has advanced as a science through their work ( Figure 2.3 ). For instance, Margaret Floy Washburn (1871–1939) was the first woman to earn a PhD in psychology. Her research focused on animal behavior and cognition (Margaret Floy Washburn, PhD, n.d.). Mary Whiton Calkins (1863–1930) was a preeminent first-generation American psychologist who opposed the behaviorist movement, conducted significant research into memory, and established one of the earliest experimental psychology labs in the United States (Mary Whiton Calkins, n.d.).
Francis Sumner (1895–1954) was the first African American to receive a PhD in psychology in 1920. His dissertation focused on issues related to psychoanalysis. Sumner also had research interests in racial bias and educational justice. Sumner was one of the founders of Howard University’s department of psychology, and because of his accomplishments, he is sometimes referred to as the “Father of Black Psychology.” Thirteen years later, Inez Beverly Prosser (1895–1934) became the first African American woman to receive a PhD in psychology. Prosser’s research highlighted issues related to education in segregated versus integrated schools, and ultimately, her work was very influential in the hallmark Brown v. Board of Education Supreme Court ruling that segregation of public schools was unconstitutional (Ethnicity and Health in America Series: Featured Psychologists, n.d.).
Although the establishment of psychology’s scientific roots occurred first in Europe and the United States, it did not take much time until researchers from around the world began to establish their own laboratories and research programs. For example, some of the first experimental psychology laboratories in South America were founded by Horatio Piñero (1869–1919) at two institutions in Buenos Aires, Argentina (Godoy & Brussino, 2010). In India, Gunamudian David Boaz (1908–1965) and Narendra Nath Sen Gupta (1889–1944) established the first independent departments of psychology at the University of Madras and the University of Calcutta, respectively. These developments provided an opportunity for Indian researchers to make important contributions to the field (Gunamudian David Boaz, n.d.; Narendra Nath Sen Gupta, n.d.).
When the American Psychological Association (APA) was first founded in 1892, all of the members were White males (Women and Minorities in Psychology, n.d.). However, by 1905, Mary Whiton Calkins was elected as the first female president of the APA, and by 1946, nearly one-quarter of American psychologists were female. Psychology became a popular degree option for students enrolled in the nation’s historically Black higher education institutions, increasing the number of Black Americans who went on to become psychologists. Given demographic shifts occurring in the United States and increased access to higher educational opportunities among historically underrepresented populations, there is reason to hope that the diversity of the field will increasingly match the larger population, and that the research contributions made by the psychologists of the future will better serve people of all backgrounds (Women and Minorities in Psychology, n.d.).
The Process of Scientific Research
Scientific knowledge is advanced through a process known as the scientific method . Basically, ideas (in the form of theories and hypotheses) are tested against the real world (in the form of empirical observations), and those empirical observations lead to more ideas that are tested against the real world, and so on. In this sense, the scientific process is circular. The types of reasoning within the circle are called deductive and inductive. In deductive reasoning , ideas are tested in the real world; in inductive reasoning , real-world observations lead to new ideas ( Figure 2.4 ). These processes are inseparable, like inhaling and exhaling, but different research approaches place different emphasis on the deductive and inductive aspects.
In the scientific context, deductive reasoning begins with a generalization—one hypothesis—that is then used to reach logical conclusions about the real world. If the hypothesis is correct, then the logical conclusions reached through deductive reasoning should also be correct. A deductive reasoning argument might go something like this: All living things require energy to survive (this would be your hypothesis). Ducks are living things. Therefore, ducks require energy to survive (logical conclusion). In this example, the hypothesis is correct; therefore, the conclusion is correct as well. Sometimes, however, an incorrect hypothesis may lead to a logical but incorrect conclusion. Consider this argument: all ducks are born with the ability to see. Quackers is a duck. Therefore, Quackers was born with the ability to see. Scientists use deductive reasoning to empirically test their hypotheses. Returning to the example of the ducks, researchers might design a study to test the hypothesis that if all living things require energy to survive, then ducks will be found to require energy to survive.
Deductive reasoning starts with a generalization that is tested against real-world observations; however, inductive reasoning moves in the opposite direction. Inductive reasoning uses empirical observations to construct broad generalizations. Unlike deductive reasoning, conclusions drawn from inductive reasoning may or may not be correct, regardless of the observations on which they are based. For instance, you may notice that your favorite fruits—apples, bananas, and oranges—all grow on trees; therefore, you assume that all fruit must grow on trees. This would be an example of inductive reasoning, and, clearly, the existence of strawberries, blueberries, and kiwi demonstrate that this generalization is not correct despite it being based on a number of direct observations. Scientists use inductive reasoning to formulate theories, which in turn generate hypotheses that are tested with deductive reasoning. In the end, science involves both deductive and inductive processes.
For example, case studies, which you will read about in the next section, are heavily weighted on the side of empirical observations. Thus, case studies are closely associated with inductive processes as researchers gather massive amounts of observations and seek interesting patterns (new ideas) in the data. Experimental research, on the other hand, puts great emphasis on deductive reasoning.
We’ve stated that theories and hypotheses are ideas, but what sort of ideas are they, exactly? A theory is a well-developed set of ideas that propose an explanation for observed phenomena. Theories are repeatedly checked against the world, but they tend to be too complex to be tested all at once; instead, researchers create hypotheses to test specific aspects of a theory.
A hypothesis is a testable prediction about how the world will behave if our idea is correct, and it is often worded as an if-then statement (e.g., if I study all night, I will get a passing grade on the test). The hypothesis is extremely important because it bridges the gap between the realm of ideas and the real world. As specific hypotheses are tested, theories are modified and refined to reflect and incorporate the result of these tests Figure 2.5 .
To see how this process works, let’s consider a specific theory and a hypothesis that might be generated from that theory. As you’ll learn in a later chapter, the James-Lange theory of emotion asserts that emotional experience relies on the physiological arousal associated with the emotional state. If you walked out of your home and discovered a very aggressive snake waiting on your doorstep, your heart would begin to race and your stomach churn. According to the James-Lange theory, these physiological changes would result in your feeling of fear. A hypothesis that could be derived from this theory might be that a person who is unaware of the physiological arousal that the sight of the snake elicits will not feel fear.
A scientific hypothesis is also falsifiable , or capable of being shown to be incorrect. Recall from the introductory chapter that Sigmund Freud had lots of interesting ideas to explain various human behaviors ( Figure 2.6 ). However, a major criticism of Freud’s theories is that many of his ideas are not falsifiable; for example, it is impossible to imagine empirical observations that would disprove the existence of the id, the ego, and the superego—the three elements of personality described in Freud’s theories. Despite this, Freud’s theories are widely taught in introductory psychology texts because of their historical significance for personality psychology and psychotherapy, and these remain the root of all modern forms of therapy.
In contrast, the James-Lange theory does generate falsifiable hypotheses, such as the one described above. Some individuals who suffer significant injuries to their spinal columns are unable to feel the bodily changes that often accompany emotional experiences. Therefore, we could test the hypothesis by determining how emotional experiences differ between individuals who have the ability to detect these changes in their physiological arousal and those who do not. In fact, this research has been conducted and while the emotional experiences of people deprived of an awareness of their physiological arousal may be less intense, they still experience emotion (Chwalisz, Diener, & Gallagher, 1988).
Scientific research’s dependence on falsifiability allows for great confidence in the information that it produces. Typically, by the time information is accepted by the scientific community, it has been tested repeatedly.
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8 Why Is Research Important?
[latexpage]
Learning Objectives
By the end of this section, you will be able to:
- Explain how scientific research addresses questions about behavior
- Discuss how scientific research guides public policy
- Appreciate how scientific research can be important in making personal decisions
Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people’s authority, and blind luck. While many of us feel confident in our abilities to decipher and interact with the world around us, history is filled with examples of how very wrong we can be when we fail to recognize the need for evidence in supporting claims. At various times in history, we would have been certain that the sun revolved around a flat earth, that the earth’s continents did not move, and that mental illness was caused by possession ( [link] ). It is through systematic scientific research that we divest ourselves of our preconceived notions and superstitions and gain an objective understanding of ourselves and our world.
![why is it important to understand research A skull has a large hole bored through the forehead.](https://opentext.wsu.edu/pysch105testimport/wp-content/uploads/sites/72/2017/09/CNX_Psych_02_01_trephining.jpg)
The goal of all scientists is to better understand the world around them. Psychologists focus their attention on understanding behavior, as well as the cognitive (mental) and physiological (body) processes that underlie behavior. In contrast to other methods that people use to understand the behavior of others, such as intuition and personal experience, the hallmark of scientific research is that there is evidence to support a claim. Scientific knowledge is empirical : It is grounded in objective, tangible evidence that can be observed time and time again, regardless of who is observing.
While behavior is observable, the mind is not. If someone is crying, we can see behavior. However, the reason for the behavior is more difficult to determine. Is the person crying due to being sad, in pain, or happy? Sometimes we can learn the reason for someone’s behavior by simply asking a question, like “Why are you crying?” However, there are situations in which an individual is either uncomfortable or unwilling to answer the question honestly, or is incapable of answering. For example, infants would not be able to explain why they are crying. In such circumstances, the psychologist must be creative in finding ways to better understand behavior. This chapter explores how scientific knowledge is generated, and how important that knowledge is in forming decisions in our personal lives and in the public domain.
USE OF RESEARCH INFORMATION
Trying to determine which theories are and are not accepted by the scientific community can be difficult, especially in an area of research as broad as psychology. More than ever before, we have an incredible amount of information at our fingertips, and a simple internet search on any given research topic might result in a number of contradictory studies. In these cases, we are witnessing the scientific community going through the process of reaching a consensus, and it could be quite some time before a consensus emerges. For example, the hypothesized link between exposure to media violence and subsequent aggression has been debated in the scientific community for roughly 60 years. Even today, we will find detractors, but a consensus is building. Several professional organizations view media violence exposure as a risk factor for actual violence, including the American Medical Association, the American Psychiatric Association, and the American Psychological Association (American Academy of Pediatrics, American Academy of Child & Adolescent Psychiatry, American Psychological Association, American Medical Association, American Academy of Family Physicians, American Psychiatric Association, 2000).
In the meantime, we should strive to think critically about the information we encounter by exercising a degree of healthy skepticism. When someone makes a claim, we should examine the claim from a number of different perspectives: what is the expertise of the person making the claim, what might they gain if the claim is valid, does the claim seem justified given the evidence, and what do other researchers think of the claim? This is especially important when we consider how much information in advertising campaigns and on the internet claims to be based on “scientific evidence” when in actuality it is a belief or perspective of just a few individuals trying to sell a product or draw attention to their perspectives.
We should be informed consumers of the information made available to us because decisions based on this information have significant consequences. One such consequence can be seen in politics and public policy. Imagine that you have been elected as the governor of your state. One of your responsibilities is to manage the state budget and determine how to best spend your constituents’ tax dollars. As the new governor, you need to decide whether to continue funding the D.A.R.E. (Drug Abuse Resistance Education) program in public schools ( [link] ). This program typically involves police officers coming into the classroom to educate students about the dangers of becoming involved with alcohol and other drugs. According to the D.A.R.E. website (www.dare.org), this program has been very popular since its inception in 1983, and it is currently operating in 75% of school districts in the United States and in more than 40 countries worldwide. Sounds like an easy decision, right? However, on closer review, you discover that the vast majority of research into this program consistently suggests that participation has little, if any, effect on whether or not someone uses alcohol or other drugs (Clayton, Cattarello, & Johnstone, 1996; Ennett, Tobler, Ringwalt, & Flewelling, 1994; Lynam et al., 1999; Ringwalt, Ennett, & Holt, 1991). If you are committed to being a good steward of taxpayer money, will you fund this particular program, or will you try to find other programs that research has consistently demonstrated to be effective?
![why is it important to understand research A D.A.R.E. poster reads “D.A.R.E. to resist drugs and violence.”](https://opentext.wsu.edu/pysch105testimport/wp-content/uploads/sites/72/2017/09/CNX_Psych_02_01_DARE.jpg)
Watch this news report to learn more about some of the controversial issues surrounding the D.A.R.E. program.
Ultimately, it is not just politicians who can benefit from using research in guiding their decisions. We all might look to research from time to time when making decisions in our lives. Imagine you just found out that a close friend has breast cancer or that one of your young relatives has recently been diagnosed with autism. In either case, you want to know which treatment options are most successful with the fewest side effects. How would you find that out? You would probably talk with your doctor and personally review the research that has been done on various treatment options—always with a critical eye to ensure that you are as informed as possible.
In the end, research is what makes the difference between facts and opinions. Facts are observable realities, and opinions are personal judgments, conclusions, or attitudes that may or may not be accurate. In the scientific community, facts can be established only using evidence collected through empirical research.
THE PROCESS OF SCIENTIFIC RESEARCH
Scientific knowledge is advanced through a process known as the scientific method . Basically, ideas (in the form of theories and hypotheses) are tested against the real world (in the form of empirical observations), and those empirical observations lead to more ideas that are tested against the real world, and so on. In this sense, the scientific process is circular. The types of reasoning within the circle are called deductive and inductive. In deductive reasoning , ideas are tested against the empirical world; in inductive reasoning , empirical observations lead to new ideas ( [link] ). These processes are inseparable, like inhaling and exhaling, but different research approaches place different emphasis on the deductive and inductive aspects.
![why is it important to understand research A diagram has a box at the top labeled “hypothesis or general premise” and a box at the bottom labeled “empirical observations.” On the left, an arrow labeled “inductive reasoning” goes from the bottom to top box. On the right, an arrow labeled “deductive reasoning” goes from the top to the bottom box.](https://opentext.wsu.edu/pysch105testimport/wp-content/uploads/sites/72/2017/09/CNX_Psych_02_01_Reasoning.jpg)
In the scientific context, deductive reasoning begins with a generalization—one hypothesis—that is then used to reach logical conclusions about the real world. If the hypothesis is correct, then the logical conclusions reached through deductive reasoning should also be correct. A deductive reasoning argument might go something like this: All living things require energy to survive (this would be your hypothesis). Ducks are living things. Therefore, ducks require energy to survive (logical conclusion). In this example, the hypothesis is correct; therefore, the conclusion is correct as well. Sometimes, however, an incorrect hypothesis may lead to a logical but incorrect conclusion. Consider this argument: all ducks are born with the ability to see. Quackers is a duck. Therefore, Quackers was born with the ability to see. Scientists use deductive reasoning to empirically test their hypotheses. Returning to the example of the ducks, researchers might design a study to test the hypothesis that if all living things require energy to survive, then ducks will be found to require energy to survive.
Deductive reasoning starts with a generalization that is tested against real-world observations; however, inductive reasoning moves in the opposite direction. Inductive reasoning uses empirical observations to construct broad generalizations. Unlike deductive reasoning, conclusions drawn from inductive reasoning may or may not be correct, regardless of the observations on which they are based. For instance, you may notice that your favorite fruits—apples, bananas, and oranges—all grow on trees; therefore, you assume that all fruit must grow on trees. This would be an example of inductive reasoning, and, clearly, the existence of strawberries, blueberries, and kiwi demonstrate that this generalization is not correct despite it being based on a number of direct observations. Scientists use inductive reasoning to formulate theories, which in turn generate hypotheses that are tested with deductive reasoning. In the end, science involves both deductive and inductive processes.
For example, case studies, which you will read about in the next section, are heavily weighted on the side of empirical observations. Thus, case studies are closely associated with inductive processes as researchers gather massive amounts of observations and seek interesting patterns (new ideas) in the data. Experimental research, on the other hand, puts great emphasis on deductive reasoning.
Play this “Deal Me In” interactive card game to practice using inductive reasoning.
We’ve stated that theories and hypotheses are ideas, but what sort of ideas are they, exactly? A theory is a well-developed set of ideas that propose an explanation for observed phenomena. Theories are repeatedly checked against the world, but they tend to be too complex to be tested all at once; instead, researchers create hypotheses to test specific aspects of a theory.
A hypothesis is a testable prediction about how the world will behave if our idea is correct, and it is often worded as an if-then statement (e.g., if I study all night, I will get a passing grade on the test). The hypothesis is extremely important because it bridges the gap between the realm of ideas and the real world. As specific hypotheses are tested, theories are modified and refined to reflect and incorporate the result of these tests [link] .
![why is it important to understand research A diagram has four boxes: the top is labeled “theory,” the right is labeled “hypothesis,” the bottom is labeled “research,” and the left is labeled “observation.” Arrows flow in the direction from top to right to bottom to left and back to the top, clockwise. The top right arrow is labeled “use the hypothesis to form a theory,” the bottom right arrow is labeled “design a study to test the hypothesis,” the bottom left arrow is labeled “perform the research,” and the top left arrow is labeled “create or modify the theory.”](https://opentext.wsu.edu/pysch105testimport/wp-content/uploads/sites/72/2017/09/CNX_Psych_02_01_Method.jpg)
To see how this process works, let’s consider a specific theory and a hypothesis that might be generated from that theory. As you’ll learn in a later chapter, the James-Lange theory of emotion asserts that emotional experience relies on the physiological arousal associated with the emotional state. If you walked out of your home and discovered a very aggressive snake waiting on your doorstep, your heart would begin to race and your stomach churn. According to the James-Lange theory, these physiological changes would result in your feeling of fear. A hypothesis that could be derived from this theory might be that a person who is unaware of the physiological arousal that the sight of the snake elicits will not feel fear.
A scientific hypothesis is also falsifiable , or capable of being shown to be incorrect. Recall from the introductory chapter that Sigmund Freud had lots of interesting ideas to explain various human behaviors ( [link] ). However, a major criticism of Freud’s theories is that many of his ideas are not falsifiable; for example, it is impossible to imagine empirical observations that would disprove the existence of the id, the ego, and the superego—the three elements of personality described in Freud’s theories. Despite this, Freud’s theories are widely taught in introductory psychology texts because of their historical significance for personality psychology and psychotherapy, and these remain the root of all modern forms of therapy.
![why is it important to understand research (a)A photograph shows Freud holding a cigar. (b) The mind’s conscious and unconscious states are illustrated as an iceberg floating in water. Beneath the water’s surface in the “unconscious” area are the id, ego, and superego. The area just below the water’s surface is labeled “preconscious.” The area above the water’s surface is labeled “conscious.”](https://opentext.wsu.edu/pysch105testimport/wp-content/uploads/sites/72/2017/09/CNX_Psych_02_01_freud.jpg)
In contrast, the James-Lange theory does generate falsifiable hypotheses, such as the one described above. Some individuals who suffer significant injuries to their spinal columns are unable to feel the bodily changes that often accompany emotional experiences. Therefore, we could test the hypothesis by determining how emotional experiences differ between individuals who have the ability to detect these changes in their physiological arousal and those who do not. In fact, this research has been conducted and while the emotional experiences of people deprived of an awareness of their physiological arousal may be less intense, they still experience emotion (Chwalisz, Diener, & Gallagher, 1988).
Scientific research’s dependence on falsifiability allows for great confidence in the information that it produces. Typically, by the time information is accepted by the scientific community, it has been tested repeatedly.
Visit this website to apply the scientific method and practice its steps by using them to solve a murder mystery, determine why a student is in trouble, and design an experiment to test house paint.
Scientists are engaged in explaining and understanding how the world around them works, and they are able to do so by coming up with theories that generate hypotheses that are testable and falsifiable. Theories that stand up to their tests are retained and refined, while those that do not are discarded or modified. In this way, research enables scientists to separate fact from simple opinion. Having good information generated from research aids in making wise decisions both in public policy and in our personal lives.
Review Questions
Scientific hypotheses are ________ and falsifiable.
________ are defined as observable realities.
Scientific knowledge is ________.
A major criticism of Freud’s early theories involves the fact that his theories ________.
- were too limited in scope
- were too outrageous
- were too broad
- were not testable
Critical Thinking Questions
In this section, the D.A.R.E. program was described as an incredibly popular program in schools across the United States despite the fact that research consistently suggests that this program is largely ineffective. How might one explain this discrepancy?
There is probably tremendous political pressure to appear to be hard on drugs. Therefore, even though D.A.R.E. might be ineffective, it is a well-known program with which voters are familiar.
The scientific method is often described as self-correcting and cyclical. Briefly describe your understanding of the scientific method with regard to these concepts.
This cyclical, self-correcting process is primarily a function of the empirical nature of science. Theories are generated as explanations of real-world phenomena. From theories, specific hypotheses are developed and tested. As a function of this testing, theories will be revisited and modified or refined to generate new hypotheses that are again tested. This cyclical process ultimately allows for more and more precise (and presumably accurate) information to be collected.
Personal Application Questions
Healthcare professionals cite an enormous number of health problems related to obesity, and many people have an understandable desire to attain a healthy weight. There are many diet programs, services, and products on the market to aid those who wish to lose weight. If a close friend was considering purchasing or participating in one of these products, programs, or services, how would you make sure your friend was fully aware of the potential consequences of this decision? What sort of information would you want to review before making such an investment or lifestyle change yourself?
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Why is Research Important in Healthcare?
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- January 9, 2023
Table of Contents
Research is critical to improving patient outcomes and the quality of healthcare. It helps us to understand what works, what doesn’t work, and why. In addition, research is essential for developing new treatments and therapies. Without research, we would not have many of the lifesaving vaccines and medications that we take for granted today.
What Is Healthcare Research?
Research in healthcare is scientific and academic innovation aimed at answering medical and social questions. It typically involves observing, comparing, and sometimes testing people with different conditions; analyzing samples of blood or other tissues; examining patient records; surveying data from health and lifestyle surveys; and exploring the benefits, costs, acceptability, and wider impact of treatments.
Research in healthcare can also focus on improving the lives of people who receive care from our social care sector by introducing new devices or technologies, such as lifting equipment for residents or changing policies for better practice.
1. Research helps determine the best treatments and practices for various conditions.
Research helps to identify new and better ways to prevent, diagnose, and treat diseases and conditions. It provides insights into the causes of illnesses as well as potential treatments that can be applied in clinical practice.
By studying various factors such as lifestyle choices, diet patterns, social networks, and family support systems, researchers can provide information about what works best for different conditions. This helps doctors make informed decisions about their patients’ healthcare plans and provides them with the knowledge they need to provide effective treatments.
2. Research can identify risk factors for certain diseases and conditions
Research can help identify risk factors associated with specific diseases and conditions. These include physical , social , genetic , environmental , and lifestyle factors.
By studying groups of people and their patterns of disease occurrence, researchers can identify potential risk factors for a given condition and explore ways to reduce them or prevent them from occurring in the first place. This includes exploring potential preventive measures such as vaccines or lifestyle changes that may help reduce the risk of developing a given condition.
3. Research can identify early warning signs of certain diseases and conditions
Research can help identify early warning signs of certain diseases and conditions by examining new detection methods, conducting clinical trials, and performing studies on patients. This enables researchers to gain a better understanding of the causes, symptoms, and progression of diseases so they can develop more accurate diagnostic tools and effective treatments.
Research also provides insights into how certain conditions may affect individuals differently depending on their age or genetic background. Ultimately this leads to better outcomes for people with diagnosed illnesses by allowing them to take proactive steps to manage their condition or live a healthier lifestyle.
4. Research can identify the most effective treatments for certain conditions
Research can help to identify new and better ways to prevent, diagnose, and treat diseases and conditions. This enables researchers to study the effectiveness of different treatments for specific ailments in order to provide patients with information about what works best for them.
5. Research can help identify the best ways to care for patients
Research can help to identify the best ways to care for patients by providing new and improved treatments, information about what works and what does not, and an overall better understanding of diseases. This knowledge can be used to prevent, diagnose, treat, and prevent disease; provide better quality care; and improve patient outcomes.
Additionally, research helps medical professionals stay up-to-date on the latest advances in medical science so they can provide their patients with the best care possible, including health digitalization .
6. Research can help find ways to prevent certain conditions from developing
Research can help identify risk factors and explore potential methods of prevention for certain conditions. This may include vaccines, lifestyle changes, or medicines.
By understanding the causes of certain conditions and exploring ways to prevent them, researchers can help prevent people from developing those conditions in the first place. This can have a positive impact on communities by improving care and helping more people around the world.
7. Research can help find ways to prevent complications from developing in certain conditions
Research can help to identify risk factors and explore potential methods of prevention for conditions such as diseases and illnesses. By understanding the causes of a condition and its associated risks, researchers can develop strategies to reduce the likelihood of complications occurring. This will help improve patient care by allowing doctors to provide more effective treatments while also reducing the number of adverse side effects associated with them.
8. Research can help find better ways to communicate information about specific conditions and treatments to the public
Research can help improve public communication about certain conditions and treatments by providing evidence-based information. By disseminating this research-based knowledge to the public through various channels such as websites and publications, people can make more informed decisions about their healthcare. They will also have access to up-to-date information about current research trends in their area of interest or concern.
9. Research can help identify the best ways to engage with healthcare stakeholders
Research can help to identify the key stakeholders involved in healthcare, such as patients, healthcare providers, payers, and insurers, and analyze existing theories, models, and frameworks that govern these relationships to better understand how they work together to influence health outcomes and research effectiveness.
It can also identify ways to improve communication between stakeholders through research in order to ensure that everyone has access to the best possible care while reducing costs associated with treatments or hospital stays.
10. Research can help find ways to improve the quality and effectiveness of healthcare by generating new evidence .
Research can help improve the quality and effectiveness of healthcare by generating new evidence that can be applied to make healthcare affordable, safe, effective, equitable, accessible, and patient-centered .
By applying this evidence in practice, healthcare systems can be improved to ensure that patients receive the best possible care. This may include making decisions that are better informed by research findings or organizing care processes to improve safety and efficacy. It may also provide an opportunity to design healthcare benefits or inform policy changes that benefit patients across the board.
Research is essential in healthcare in order to improve the quality and effectiveness of care while also making it more affordable and accessible. By applying evidence-based practices and real-world evidence , healthcare systems can be improved to better serve patients and digitalize the field.
Health Analytics bridges the gap between sound scientific data and market access. Phone: (410) 997-3314 Email: [email protected]
- Health Care
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- Evidence Generation
- Translating to Market Access
What Is Research and Why We Do It
- First Online: 23 June 2020
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The notions of science and scientific research are discussed and the motivations for doing research are analyzed. Research can span a broad range of approaches, from purely theoretical to practice-oriented; different approaches often coexist and fertilize each other. Research ignites human progress and societal change. In turn, society drives and supports research. The specific role of research in Informatics is discussed. Informatics is driving the current transition towards the new digital society in which we will live in the future.
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In [ 34 ], P.E. Medawar discusses what he calls the “snobismus” of pure versus applied science. In his words, this is one of the most damaging forms of snobbism, which draws a class distinction between pure and applied science.
Originality, rigor, and significance have been defined and used as the key criteria to evaluate research outputs by the UK Research Excellence Framework (REF) [ 46 ]. A research evaluation exercise has been performed periodically since 1986 on UK higher education institutions and their research outputs have been rated according to their originality, rigor, and significance.
The importance of realizing that “we don’t know” was apparently first stated by Socrates, according to Plato’s account of his thought. This is condensed in the famous paradox “I know that I don’t know.”
This view applies mainly to natural and physical sciences.
Roy Amara was President of the Institute for Future, a USA-based think tank, from 1971 until 1990.
The Turing Award is generally recognized as the Nobel prize of Informatics.
See http://uis.unesco.org/apps/visualisations/research-and-development-spending/ .
Israel is a very good example. Investments in research resulted in a proliferation of new, cutting-edge enterprises. The term start-up nation has been coined by Dan Senor and Saul Singer in their successful book [ 51 ] to characterize this phenomenon.
https://ec.europa.eu/programmes/horizon2020/en/h2020-section/societal-challenges .
https://ec.europa.eu/programmes/horizon2020/en/h2020-section/cross-cutting-activities-focus-areas .
This figure has been adapted from a presentation by A. Fuggetta, which describes the mission of Cefriel, an Italian institution with a similar role of Fraunhofer, on a smaller scale.
The ERC takes an ecumenical approach and calls the research sector “Computer Science and Informatics.”
I discuss here the effect of “big data” on research, although most sectors of society—industry, finance, health, …—are also deeply affected.
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Ghezzi, C. (2020). What Is Research and Why We Do It. In: Being a Researcher. Springer, Cham. https://doi.org/10.1007/978-3-030-45157-8_1
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The Importance of Understanding and Evaluating Research
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by Su Epstein on March 21, 2017
Losing the ability to understand and value scientific research can be a matter of life and death. Recently I’ve heard the word “data” and “research” batted around many situations. Education calls for data to evaluate schools. Librarians call for data to support programs and budgets. Coming from a social science background in which I implemented research projects and taught research methods courses, I am often concerned the “data” being referenced is at best, being mined without consideration of scientific research methods and at worst, merely numbers presented only because of their quantitative nature.
People with little understanding of the process and seemingly no knowledge of the reasons behind research methods toss around terms and numbers with great pretense. Worse, others with potentially less knowledge are making policy decisions based on these numbers. With this lack of understanding, it is no wonder we have arrived at a world confused by “alternative facts,” “fake news,” and the disregard of scientific institutions and data. [1]
I am reminded of the popular belief “people lie with statistics.” As I told many a class, people can only lie with statistics to those that don’t know statistics. The same is essentially true of all information. People can lie about history, but only to those who don’t know history. People can lie about anything to those that do not know about the topic. The way to prevent this is to learn about the topic in question. In the case of trusting research and data, one needs to understand research methods and evaluate.
As librarians we are dedicated to seeking out information. While we generally do not engage in original scientific research ourselves, we refer people to such research and help people to evaluate the materials they find. Academic librarians may do this with greater depth and frequency, but I would argue the responsibility is even greater for the public librarian who serves a population that comes to them for information without any expectation of foundation and background knowledge. For the average public library patron there is no expectation that they possess a background in even website evaluation, let alone scientific research methodology.
For the public librarian we (rightfully) take pride in our role of evaluating material and educating others to do the same. As the evaluation process, not subject matter, is generally our expertise, we depend on other factors such as knowing the credentials of authors and publishers. A simplistic example is that we refer people to information produced by a journalistic news source rather than a tabloid. In the past, the expectation was that the most trusted information could be obtained from the juried professional journals of an academic discipline. If a cure was touted by the American Journal Of Medicine , we knew we could trust this cure more than if presented in The National Enquirer . The actual reason behind this had little to do with the publisher, and everything to do with the process. The material presented in the journal we knew was going to be based on data gathered by scientific methods and reviewed by experts in the field.
This week, I learned the American Psychological Association (APA) asked a journal editor to resign when he asked to see the data of the research he was evaluating for publication. [2] This is akin to the restaurant firing a chef when he asks for proof his ingredients are not spoiled or the hospital firing a surgeon when he asks to see a patient’s record before operating.
What began within me as minor annoyance has now developed into what can only be described as fearfulness. As librarians we are not only on the front line of information sharing, we are also its guardians. I believe we need to hold creators accountable. If you don’t know or understand research methods – learn them! If a source or organization will not provide or support the process, don’t support it. We need to start treating data with respect or all information will soon become meaningless.
[1] http://ngm.nationalgeographic.com/2015/03/science-doubters/achenbach-text
[2] http://boingboing.net/2017/03/02/psychology-journal-editor-aske.html
Resources http://www.nature.com/news/peer-review-activists-push-psychology-journals-towards-open-data-1.21549
Tags: alternative facts , American Psychological Association , APA , data , fake news , journalism , research , research methods , sourcing
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The Why: Explaining the significance of your research
In the first four articles of this series, we examined The What: Defining a research project , The Where: Constructing an effective writing environment , The When: Setting realistic timeframes for your research , and The Who: Finding key sources in the existing literature . In this article, we will explore the fifth, and final, W of academic writing, The Why: Explaining the significance of your research.
Q1: When considering the significance of your research, what is the general contribution you make?
According to the Unite for Sight online module titled “ The Importance of Research ”:
“The purpose of research is to inform action. Thus, your study should seek to contextualize its findings within the larger body of research. Research must always be of high quality in order to produce knowledge that is applicable outside of the research setting. Furthermore, the results of your study may have implications for policy and future project implementation.”
In response to this TweetChat question, Twitter user @aemidr shared that the “dissemination of the research outcomes” is their contribution. Petra Boynton expressed a contribution of “easy to follow resources other people can use to help improve their health/wellbeing”.
Eric Schmieder said, “In general, I try to expand the application of technology to improve the efficiency of business processes through my research and personal use and development of technology solutions.” While Janet Salmons offered the response, “ I am a metaresearcher , that is, I research emerging qualitative methods & write about them. I hope contribution helps student & experienced researchers try new approaches.”
Despite the different contributions each of these participants noted as the significance of their individual research efforts, there is a significance to each. In addition to the importance stated through the above examples, Leann Zarah offered 7 Reasons Why Research Is Important , as follows:
- A Tool for Building Knowledge and for Facilitating Learning
- Means to Understand Various Issues and Increase Public Awareness
- An Aid to Business Success
- A Way to Prove Lies and to Support Truths
- Means to Find, Gauge, and Seize Opportunities
- A Seed to Love Reading, Writing, Analyzing, and Sharing Valuable Information
- Nourishment and Exercise for the Mind
Q1a: What is the specific significance of your research to yourself or other individuals?
The first of “ 3 Important Things to Consider When Selecting Your Research Topic ”, as written by Stephen Fiedler is to “choose something that interests you”. By doing so, you are more likely to stay motivated and persevere through inevitable challenges.
As mentioned earlier, for Salmons her interests lie in emerging methods and new approaches to research. As Salmons pointed out in the TweetChat, “Conventional methods may not be adequate in a globally-connected world – using online methods expands potential participation.”
For @aemidr, “specific significance of my research is on health and safety from the environment and lifestyle”. In contrast, Schmieder said “my ongoing research allows me to be a better educator, to be more efficient in my own business practices, and to feel comfortable engaging with new technology”.
Regardless of discipline, a personal statement can help identify for yourself and others your suitability for specific research. Some things to include in the statement are:
- Your reasons for choosing your topic of research
- The aspects of your topic of research that interest you most
- Any work experience, placement or voluntary work you have undertaken, particularly if it is relevant to your subject. Include the skills and abilities you have gained from these activities
- How your choice of research fits in with your future career plans
Q2: Why is it important to communicate the value of your research?
According to Salmons, “If you research and no one knows about it or can use what you discover, it is just an intellectual exercise. If we want the public to support & fund research, we must show why it’s important!” She has written for the SAGE MethodSpace blog on the subject Write with Purpose, Publish for Impact building a collection of articles from both the MethodSpace blog and TAA’s blog, Abstract .
Peter J. Stogios shares with us benefits to both the scientist and the public in his article, “ Why Sharing Your Research with the Public is as Necessary as Doing the Research Itself ”. Unsure where to start? Stogios states, “There are many ways scientists can communicate more directly with the public. These include writing a personal blog, updating their lab’s or personal website to be less technical and more accessible to non-scientists, popular science forums and message boards, and engaging with your institution’s research communication office. Most organizations publish newsletters or create websites showcasing the work being done, and act as intermediaries between the researchers and the media. Scientists can and should interact more with these communicators.”
Schmieder stated during the TweetChat that the importance of communicating the value of your research is “primarily to help others understand why you do what you do, but also for funding purposes, application of your results by others, and increased personal value and validation”.
In her article, “ Explaining Your Research to the Public: Why It Matters, How to Do It! ”, Sharon Page-Medrich conveys the importance, stating “UC Berkeley’s 30,000+ undergraduate and 11,000+ graduate students generate or contribute to diverse research in the natural and physical sciences, social sciences and humanities, and many professional fields. Such research and its applications are fundamental to saving lives, restoring healthy environments, making art and preserving culture, and raising standards of living. Yet the average person-in-the-street may not see the connection between students’ investigations and these larger outcomes.”
Q2a: To whom is it most difficult to explain that value?
Although important, it’s not always easy to share our research efforts with others. Erin Bedford sets the scene as she tells us “ How to (Not) Talk about Your Research ”. “It’s happened to the best of us. First, the question: ‘so, what is your research on?’ Then, the blank stare as you try to explain. And finally, the uninterested but polite nod and smile.”
Schmieder acknowledges that these polite people who care enough to ask, but often are the hardest to explain things to are “family and friends who don’t share the same interests or understanding of the subject matter.” It’s not that they don’t care about the efforts, it’s that the level to which a researcher’s investment and understanding is different from those asking about their work.
When faced with less-than-supportive reactions from friends, Noelle Sterne shares some ways to retain your perspective and friendship in her TAA blog article, “ Friends – How to deal with their negative responses to your academic projects ”.
Q3: What methods have you used to explain your research to others (both inside and outside of your discipline)?
Schmieder stated, “I have done webinars, professional development seminars, blog articles, and online courses” in an effort to communicate research to others. The Edinburg Napier University LibGuides guide to Sharing Your Research includes some of these in their list of resources as well adding considerations of online presence, saving time / online efficiency, copyright, and compliance to the discussion.
Michaela Panter states in her article, “ Sharing Your Findings with a General Audience ”, that “tips and guidelines for conveying your research to a general audience are increasingly widespread, yet scientists remain wary of doing so.” She notes, however, that “effectively sharing your research with a general audience can positively affect funding for your work” and “engaging the general public can further the impact of your research”.
If these are affects you desire, consider CES’s “ Six ways to share your research findings ”, as follows:
- Know your audience and define your goal
- Collaborate with others
- Make a plan
- Embrace plain language writing
- Layer and link, and
- Evaluate your work
Q4: What are some places you can share your research and its significance beyond your writing?
Beyond traditional journal article publication efforts, there are many opportunities to share your research with a larger community. Schmieder listed several options during the TweetChat event, specifically, “conference presentations, social media, blogs, professional networks and organizations, podcasts, and online courses”.
Elsevier’s resource, “ Sharing and promoting your article ” provides advice on sharing your article in the following ten places:
- At a conference
- For classroom teaching purposes
- For grant applications
- With my colleagues
- On a preprint server
- On my personal blog or website
- On my institutional repository
- On a subject repository (or other non-commercial repository)
- On Scholarly Communication Network (SCN), such as Mendeley or Scholar Universe
- Social Media, such as Facebook, LinkedIn, Twitter
Nature Publishing Group’s “ tips for promoting your research ” include nine ways to get started:
- Share your work with your social networks
- Update your professional profile
- Utilize research-sharing platforms
- Create a Google Scholar profile – or review and enhance your existing one
- Highlight key and topical points in a blog post
- Make your research outputs shareable and discoverable
- Register for a unique ORCID author identifier
- Encourage readership within your institution
Finally, Sheffield Solutions produced a top ten list of actions you can take to help share and disseminate your work more widely online, as follows:
- Create an ORCID ID
- Upload to Sheffield’s MyPublications system
- Make your work Open Access
- Create a Google Scholar profile
- Join an academic social network
- Connect through Twitter
- Blog about your research
- Upload to Slideshare or ORDA
- Track your research
Q5: How is the significance of your study conveyed in your writing efforts?
Schmieder stated, “Significance is conveyed through the introduction, the structure of the study, and the implications for further research sections of articles”. According to The Writing Center at University of North Carolina at Chapel Hill, “A thesis statement tells the reader how you will interpret the significance of the subject matter under discussion”.
In their online Tips & Tools resource on Thesis Statements , they share the following six questions to ask to help determine if your thesis is strong:
- Do I answer the question?
- Have I taken a position that others might challenge or oppose?
- Is my thesis statement specific enough?
- Does my thesis pass the “So what?” test?
- Does my essay support my thesis specifically and without wandering?
- Does my thesis pass the “how and why?” test?
Some journals, such as Elsevier’s Acta Biomaterialia, now require a statement of significance with manuscript submissions. According to the announcement linked above, “these statements will address the novelty aspect and the significance of the work with respect to the existing literature and more generally to the society.” and “by highlighting the scientific merit of your research, these statements will help make your work more visible to our readership.”
Q5a: How does the significance influence the structure of your writing?
According to Jeff Hume-Pratuch in the Academic Coaching & Writing (ACW) article, “ Using APA Style in Academic Writing: Precision and Clarity ”, “The need for precision and clarity of expression is one of the distinguishing marks of academic writing.” As a result, Hume-Pratuch advises that you “choose your words wisely so that they do not come between your idea and the audience.” To do so, he suggests avoiding ambiguous expressions, approximate language, and euphemisms and jargon in your writing.
Schmieder shared in the TweetChat that “the impact of the writing is affected by the target audience for the research and can influence word choice, organization of ideas, and elements included in the narrative”.
Discussing the organization of ideas, Patrick A. Regoniel offers “ Two Tips in Writing the Significance of the Study ” claiming that by referring to the statement of the problem and writing from general to specific contribution, you can “prevent your mind from wandering wildly or aimlessly as you explore the significance of your study”.
Q6: What are some ways you can improve your ability to explain your research to others?
For both Schmieder and Salmons, practice is key. Schmieder suggested, “Practice simplifying the concepts. Focus on why rather than what. Share research in areas where they are active and comfortable”. Salmons added, “answer ‘so what’ and ‘who cares’ questions. Practice creating a sentence. For my study of the collaborative process: ‘Learning to collaborate is important for team success in professional life’ works better than ‘a phenomenological study of instructors’ perceptions’”.
In a guest blog post for Scientific American titled “ Effective Communication, Better Science ”, Mónica I. Feliú-Mójer claimed “to be a successful scientist, you must be an effective communicator.” In support of the goal of being an effective communicator, a list of training opportunities and other resources are included in the article.
Along the same lines, The University of Melbourne shared the following list of resources, workshops, and programs in their online resource on academic writing and communication skills :
- Speaking and Presenting : Resources for presenting your research, using PowerPoint to your advantage, presenting at conferences and helpful videos on presenting effectively
- Research Impact Library Advisory Service (RILAS): Helps you to determine the impact of your publications and other research outputs for academic promotions and grant applications
- Three Minute Thesis Competition (3MT): Research communication competition that requires you to deliver a compelling oration on your thesis topic and its significance in just three minutes or less.
- Visualise your Thesis Competition : A dynamic and engaging audio-visual “elevator pitch” (e-Poster) to communicate your research to a broad non-specialist audience in 60 seconds.
As we complete this series exploration of the five W’s of academic writing, we hope that you are adequately prepared to apply them to your own research efforts of defining a research project, constructing an effective writing environment, setting realistic timeframes for your research, finding key sources in the existing literature, and last, but not least, explaining the significance of your research.
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Your environment. your health., what is ethics in research & why is it important, by david b. resnik, j.d., ph.d..
December 23, 2020
The ideas and opinions expressed in this essay are the author’s own and do not necessarily represent those of the NIH, NIEHS, or US government.
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When most people think of ethics (or morals), they think of rules for distinguishing between right and wrong, such as the Golden Rule ("Do unto others as you would have them do unto you"), a code of professional conduct like the Hippocratic Oath ("First of all, do no harm"), a religious creed like the Ten Commandments ("Thou Shalt not kill..."), or a wise aphorisms like the sayings of Confucius. This is the most common way of defining "ethics": norms for conduct that distinguish between acceptable and unacceptable behavior.
Most people learn ethical norms at home, at school, in church, or in other social settings. Although most people acquire their sense of right and wrong during childhood, moral development occurs throughout life and human beings pass through different stages of growth as they mature. Ethical norms are so ubiquitous that one might be tempted to regard them as simple commonsense. On the other hand, if morality were nothing more than commonsense, then why are there so many ethical disputes and issues in our society?
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One plausible explanation of these disagreements is that all people recognize some common ethical norms but interpret, apply, and balance them in different ways in light of their own values and life experiences. For example, two people could agree that murder is wrong but disagree about the morality of abortion because they have different understandings of what it means to be a human being.
Most societies also have legal rules that govern behavior, but ethical norms tend to be broader and more informal than laws. Although most societies use laws to enforce widely accepted moral standards and ethical and legal rules use similar concepts, ethics and law are not the same. An action may be legal but unethical or illegal but ethical. We can also use ethical concepts and principles to criticize, evaluate, propose, or interpret laws. Indeed, in the last century, many social reformers have urged citizens to disobey laws they regarded as immoral or unjust laws. Peaceful civil disobedience is an ethical way of protesting laws or expressing political viewpoints.
Another way of defining 'ethics' focuses on the disciplines that study standards of conduct, such as philosophy, theology, law, psychology, or sociology. For example, a "medical ethicist" is someone who studies ethical standards in medicine. One may also define ethics as a method, procedure, or perspective for deciding how to act and for analyzing complex problems and issues. For instance, in considering a complex issue like global warming , one may take an economic, ecological, political, or ethical perspective on the problem. While an economist might examine the cost and benefits of various policies related to global warming, an environmental ethicist could examine the ethical values and principles at stake.
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Many different disciplines, institutions , and professions have standards for behavior that suit their particular aims and goals. These standards also help members of the discipline to coordinate their actions or activities and to establish the public's trust of the discipline. For instance, ethical standards govern conduct in medicine, law, engineering, and business. Ethical norms also serve the aims or goals of research and apply to people who conduct scientific research or other scholarly or creative activities. There is even a specialized discipline, research ethics, which studies these norms. See Glossary of Commonly Used Terms in Research Ethics and Research Ethics Timeline .
There are several reasons why it is important to adhere to ethical norms in research. First, norms promote the aims of research , such as knowledge, truth, and avoidance of error. For example, prohibitions against fabricating , falsifying, or misrepresenting research data promote the truth and minimize error.
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Second, since research often involves a great deal of cooperation and coordination among many different people in different disciplines and institutions, ethical standards promote the values that are essential to collaborative work , such as trust, accountability, mutual respect, and fairness. For example, many ethical norms in research, such as guidelines for authorship , copyright and patenting policies , data sharing policies, and confidentiality rules in peer review, are designed to protect intellectual property interests while encouraging collaboration. Most researchers want to receive credit for their contributions and do not want to have their ideas stolen or disclosed prematurely.
Third, many of the ethical norms help to ensure that researchers can be held accountable to the public . For instance, federal policies on research misconduct, conflicts of interest, the human subjects protections, and animal care and use are necessary in order to make sure that researchers who are funded by public money can be held accountable to the public.
Fourth, ethical norms in research also help to build public support for research. People are more likely to fund a research project if they can trust the quality and integrity of research.
Finally, many of the norms of research promote a variety of other important moral and social values , such as social responsibility, human rights, animal welfare, compliance with the law, and public health and safety. Ethical lapses in research can significantly harm human and animal subjects, students, and the public. For example, a researcher who fabricates data in a clinical trial may harm or even kill patients, and a researcher who fails to abide by regulations and guidelines relating to radiation or biological safety may jeopardize his health and safety or the health and safety of staff and students.
Codes and Policies for Research Ethics
Given the importance of ethics for the conduct of research, it should come as no surprise that many different professional associations, government agencies, and universities have adopted specific codes, rules, and policies relating to research ethics. Many government agencies have ethics rules for funded researchers.
- National Institutes of Health (NIH)
- National Science Foundation (NSF)
- Food and Drug Administration (FDA)
- Environmental Protection Agency (EPA)
- US Department of Agriculture (USDA)
- Singapore Statement on Research Integrity
- American Chemical Society, The Chemist Professional’s Code of Conduct
- Code of Ethics (American Society for Clinical Laboratory Science)
- American Psychological Association, Ethical Principles of Psychologists and Code of Conduct
- Statement on Professional Ethics (American Association of University Professors)
- Nuremberg Code
- World Medical Association's Declaration of Helsinki
Ethical Principles
The following is a rough and general summary of some ethical principles that various codes address*:
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Strive for honesty in all scientific communications. Honestly report data, results, methods and procedures, and publication status. Do not fabricate, falsify, or misrepresent data. Do not deceive colleagues, research sponsors, or the public.
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Objectivity
Strive to avoid bias in experimental design, data analysis, data interpretation, peer review, personnel decisions, grant writing, expert testimony, and other aspects of research where objectivity is expected or required. Avoid or minimize bias or self-deception. Disclose personal or financial interests that may affect research.
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Keep your promises and agreements; act with sincerity; strive for consistency of thought and action.
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Carefulness
Avoid careless errors and negligence; carefully and critically examine your own work and the work of your peers. Keep good records of research activities, such as data collection, research design, and correspondence with agencies or journals.
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Share data, results, ideas, tools, resources. Be open to criticism and new ideas.
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Transparency
Disclose methods, materials, assumptions, analyses, and other information needed to evaluate your research.
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Accountability
Take responsibility for your part in research and be prepared to give an account (i.e. an explanation or justification) of what you did on a research project and why.
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Intellectual Property
Honor patents, copyrights, and other forms of intellectual property. Do not use unpublished data, methods, or results without permission. Give proper acknowledgement or credit for all contributions to research. Never plagiarize.
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Confidentiality
Protect confidential communications, such as papers or grants submitted for publication, personnel records, trade or military secrets, and patient records.
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Responsible Publication
Publish in order to advance research and scholarship, not to advance just your own career. Avoid wasteful and duplicative publication.
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Responsible Mentoring
Help to educate, mentor, and advise students. Promote their welfare and allow them to make their own decisions.
![why is it important to understand research why is it important to understand research](https://www.niehs.nih.gov/sites/default/files/research/resources/bioethics/whatis/img886761.jpg)
Respect for Colleagues
Respect your colleagues and treat them fairly.
![why is it important to understand research why is it important to understand research](https://www.niehs.nih.gov/sites/default/files/research/resources/bioethics/whatis/img886764.jpg)
Social Responsibility
Strive to promote social good and prevent or mitigate social harms through research, public education, and advocacy.
![why is it important to understand research why is it important to understand research](https://www.niehs.nih.gov/sites/default/files/research/resources/bioethics/whatis/img886758.jpg)
Non-Discrimination
Avoid discrimination against colleagues or students on the basis of sex, race, ethnicity, or other factors not related to scientific competence and integrity.
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Maintain and improve your own professional competence and expertise through lifelong education and learning; take steps to promote competence in science as a whole.
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Know and obey relevant laws and institutional and governmental policies.
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Animal Care
Show proper respect and care for animals when using them in research. Do not conduct unnecessary or poorly designed animal experiments.
![why is it important to understand research why is it important to understand research](https://www.niehs.nih.gov/sites/default/files/research/resources/bioethics/whatis/img886749.jpg)
Human Subjects protection
When conducting research on human subjects, minimize harms and risks and maximize benefits; respect human dignity, privacy, and autonomy; take special precautions with vulnerable populations; and strive to distribute the benefits and burdens of research fairly.
* Adapted from Shamoo A and Resnik D. 2015. Responsible Conduct of Research, 3rd ed. (New York: Oxford University Press).
Ethical Decision Making in Research
Although codes, policies, and principles are very important and useful, like any set of rules, they do not cover every situation, they often conflict, and they require interpretation. It is therefore important for researchers to learn how to interpret, assess, and apply various research rules and how to make decisions and act ethically in various situations. The vast majority of decisions involve the straightforward application of ethical rules. For example, consider the following case:
The research protocol for a study of a drug on hypertension requires the administration of the drug at different doses to 50 laboratory mice, with chemical and behavioral tests to determine toxic effects. Tom has almost finished the experiment for Dr. Q. He has only 5 mice left to test. However, he really wants to finish his work in time to go to Florida on spring break with his friends, who are leaving tonight. He has injected the drug in all 50 mice but has not completed all of the tests. He therefore decides to extrapolate from the 45 completed results to produce the 5 additional results.
Many different research ethics policies would hold that Tom has acted unethically by fabricating data. If this study were sponsored by a federal agency, such as the NIH, his actions would constitute a form of research misconduct , which the government defines as "fabrication, falsification, or plagiarism" (or FFP). Actions that nearly all researchers classify as unethical are viewed as misconduct. It is important to remember, however, that misconduct occurs only when researchers intend to deceive : honest errors related to sloppiness, poor record keeping, miscalculations, bias, self-deception, and even negligence do not constitute misconduct. Also, reasonable disagreements about research methods, procedures, and interpretations do not constitute research misconduct. Consider the following case:
Dr. T has just discovered a mathematical error in his paper that has been accepted for publication in a journal. The error does not affect the overall results of his research, but it is potentially misleading. The journal has just gone to press, so it is too late to catch the error before it appears in print. In order to avoid embarrassment, Dr. T decides to ignore the error.
Dr. T's error is not misconduct nor is his decision to take no action to correct the error. Most researchers, as well as many different policies and codes would say that Dr. T should tell the journal (and any coauthors) about the error and consider publishing a correction or errata. Failing to publish a correction would be unethical because it would violate norms relating to honesty and objectivity in research.
There are many other activities that the government does not define as "misconduct" but which are still regarded by most researchers as unethical. These are sometimes referred to as " other deviations " from acceptable research practices and include:
- Publishing the same paper in two different journals without telling the editors
- Submitting the same paper to different journals without telling the editors
- Not informing a collaborator of your intent to file a patent in order to make sure that you are the sole inventor
- Including a colleague as an author on a paper in return for a favor even though the colleague did not make a serious contribution to the paper
- Discussing with your colleagues confidential data from a paper that you are reviewing for a journal
- Using data, ideas, or methods you learn about while reviewing a grant or a papers without permission
- Trimming outliers from a data set without discussing your reasons in paper
- Using an inappropriate statistical technique in order to enhance the significance of your research
- Bypassing the peer review process and announcing your results through a press conference without giving peers adequate information to review your work
- Conducting a review of the literature that fails to acknowledge the contributions of other people in the field or relevant prior work
- Stretching the truth on a grant application in order to convince reviewers that your project will make a significant contribution to the field
- Stretching the truth on a job application or curriculum vita
- Giving the same research project to two graduate students in order to see who can do it the fastest
- Overworking, neglecting, or exploiting graduate or post-doctoral students
- Failing to keep good research records
- Failing to maintain research data for a reasonable period of time
- Making derogatory comments and personal attacks in your review of author's submission
- Promising a student a better grade for sexual favors
- Using a racist epithet in the laboratory
- Making significant deviations from the research protocol approved by your institution's Animal Care and Use Committee or Institutional Review Board for Human Subjects Research without telling the committee or the board
- Not reporting an adverse event in a human research experiment
- Wasting animals in research
- Exposing students and staff to biological risks in violation of your institution's biosafety rules
- Sabotaging someone's work
- Stealing supplies, books, or data
- Rigging an experiment so you know how it will turn out
- Making unauthorized copies of data, papers, or computer programs
- Owning over $10,000 in stock in a company that sponsors your research and not disclosing this financial interest
- Deliberately overestimating the clinical significance of a new drug in order to obtain economic benefits
These actions would be regarded as unethical by most scientists and some might even be illegal in some cases. Most of these would also violate different professional ethics codes or institutional policies. However, they do not fall into the narrow category of actions that the government classifies as research misconduct. Indeed, there has been considerable debate about the definition of "research misconduct" and many researchers and policy makers are not satisfied with the government's narrow definition that focuses on FFP. However, given the huge list of potential offenses that might fall into the category "other serious deviations," and the practical problems with defining and policing these other deviations, it is understandable why government officials have chosen to limit their focus.
Finally, situations frequently arise in research in which different people disagree about the proper course of action and there is no broad consensus about what should be done. In these situations, there may be good arguments on both sides of the issue and different ethical principles may conflict. These situations create difficult decisions for research known as ethical or moral dilemmas . Consider the following case:
Dr. Wexford is the principal investigator of a large, epidemiological study on the health of 10,000 agricultural workers. She has an impressive dataset that includes information on demographics, environmental exposures, diet, genetics, and various disease outcomes such as cancer, Parkinson’s disease (PD), and ALS. She has just published a paper on the relationship between pesticide exposure and PD in a prestigious journal. She is planning to publish many other papers from her dataset. She receives a request from another research team that wants access to her complete dataset. They are interested in examining the relationship between pesticide exposures and skin cancer. Dr. Wexford was planning to conduct a study on this topic.
Dr. Wexford faces a difficult choice. On the one hand, the ethical norm of openness obliges her to share data with the other research team. Her funding agency may also have rules that obligate her to share data. On the other hand, if she shares data with the other team, they may publish results that she was planning to publish, thus depriving her (and her team) of recognition and priority. It seems that there are good arguments on both sides of this issue and Dr. Wexford needs to take some time to think about what she should do. One possible option is to share data, provided that the investigators sign a data use agreement. The agreement could define allowable uses of the data, publication plans, authorship, etc. Another option would be to offer to collaborate with the researchers.
The following are some step that researchers, such as Dr. Wexford, can take to deal with ethical dilemmas in research:
What is the problem or issue?
It is always important to get a clear statement of the problem. In this case, the issue is whether to share information with the other research team.
What is the relevant information?
Many bad decisions are made as a result of poor information. To know what to do, Dr. Wexford needs to have more information concerning such matters as university or funding agency or journal policies that may apply to this situation, the team's intellectual property interests, the possibility of negotiating some kind of agreement with the other team, whether the other team also has some information it is willing to share, the impact of the potential publications, etc.
What are the different options?
People may fail to see different options due to a limited imagination, bias, ignorance, or fear. In this case, there may be other choices besides 'share' or 'don't share,' such as 'negotiate an agreement' or 'offer to collaborate with the researchers.'
How do ethical codes or policies as well as legal rules apply to these different options?
The university or funding agency may have policies on data management that apply to this case. Broader ethical rules, such as openness and respect for credit and intellectual property, may also apply to this case. Laws relating to intellectual property may be relevant.
Are there any people who can offer ethical advice?
It may be useful to seek advice from a colleague, a senior researcher, your department chair, an ethics or compliance officer, or anyone else you can trust. In the case, Dr. Wexford might want to talk to her supervisor and research team before making a decision.
After considering these questions, a person facing an ethical dilemma may decide to ask more questions, gather more information, explore different options, or consider other ethical rules. However, at some point he or she will have to make a decision and then take action. Ideally, a person who makes a decision in an ethical dilemma should be able to justify his or her decision to himself or herself, as well as colleagues, administrators, and other people who might be affected by the decision. He or she should be able to articulate reasons for his or her conduct and should consider the following questions in order to explain how he or she arrived at his or her decision:
- Which choice will probably have the best overall consequences for science and society?
- Which choice could stand up to further publicity and scrutiny?
- Which choice could you not live with?
- Think of the wisest person you know. What would he or she do in this situation?
- Which choice would be the most just, fair, or responsible?
After considering all of these questions, one still might find it difficult to decide what to do. If this is the case, then it may be appropriate to consider others ways of making the decision, such as going with a gut feeling or intuition, seeking guidance through prayer or meditation, or even flipping a coin. Endorsing these methods in this context need not imply that ethical decisions are irrational, however. The main point is that human reasoning plays a pivotal role in ethical decision-making but there are limits to its ability to solve all ethical dilemmas in a finite amount of time.
Promoting Ethical Conduct in Science
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Do U.S. research institutions meet or exceed federal mandates for instruction in responsible conduct of research? A national survey
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Read about U.S. research instutuins follow federal manadates for ethics in research
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Most academic institutions in the US require undergraduate, graduate, or postgraduate students to have some education in the responsible conduct of research (RCR) . The NIH and NSF have both mandated training in research ethics for students and trainees. Many academic institutions outside of the US have also developed educational curricula in research ethics
Those of you who are taking or have taken courses in research ethics may be wondering why you are required to have education in research ethics. You may believe that you are highly ethical and know the difference between right and wrong. You would never fabricate or falsify data or plagiarize. Indeed, you also may believe that most of your colleagues are highly ethical and that there is no ethics problem in research..
If you feel this way, relax. No one is accusing you of acting unethically. Indeed, the evidence produced so far shows that misconduct is a very rare occurrence in research, although there is considerable variation among various estimates. The rate of misconduct has been estimated to be as low as 0.01% of researchers per year (based on confirmed cases of misconduct in federally funded research) to as high as 1% of researchers per year (based on self-reports of misconduct on anonymous surveys). See Shamoo and Resnik (2015), cited above.
Clearly, it would be useful to have more data on this topic, but so far there is no evidence that science has become ethically corrupt, despite some highly publicized scandals. Even if misconduct is only a rare occurrence, it can still have a tremendous impact on science and society because it can compromise the integrity of research, erode the public’s trust in science, and waste time and resources. Will education in research ethics help reduce the rate of misconduct in science? It is too early to tell. The answer to this question depends, in part, on how one understands the causes of misconduct. There are two main theories about why researchers commit misconduct. According to the "bad apple" theory, most scientists are highly ethical. Only researchers who are morally corrupt, economically desperate, or psychologically disturbed commit misconduct. Moreover, only a fool would commit misconduct because science's peer review system and self-correcting mechanisms will eventually catch those who try to cheat the system. In any case, a course in research ethics will have little impact on "bad apples," one might argue.
According to the "stressful" or "imperfect" environment theory, misconduct occurs because various institutional pressures, incentives, and constraints encourage people to commit misconduct, such as pressures to publish or obtain grants or contracts, career ambitions, the pursuit of profit or fame, poor supervision of students and trainees, and poor oversight of researchers (see Shamoo and Resnik 2015). Moreover, defenders of the stressful environment theory point out that science's peer review system is far from perfect and that it is relatively easy to cheat the system. Erroneous or fraudulent research often enters the public record without being detected for years. Misconduct probably results from environmental and individual causes, i.e. when people who are morally weak, ignorant, or insensitive are placed in stressful or imperfect environments. In any case, a course in research ethics can be useful in helping to prevent deviations from norms even if it does not prevent misconduct. Education in research ethics is can help people get a better understanding of ethical standards, policies, and issues and improve ethical judgment and decision making. Many of the deviations that occur in research may occur because researchers simply do not know or have never thought seriously about some of the ethical norms of research. For example, some unethical authorship practices probably reflect traditions and practices that have not been questioned seriously until recently. If the director of a lab is named as an author on every paper that comes from his lab, even if he does not make a significant contribution, what could be wrong with that? That's just the way it's done, one might argue. Another example where there may be some ignorance or mistaken traditions is conflicts of interest in research. A researcher may think that a "normal" or "traditional" financial relationship, such as accepting stock or a consulting fee from a drug company that sponsors her research, raises no serious ethical issues. Or perhaps a university administrator sees no ethical problem in taking a large gift with strings attached from a pharmaceutical company. Maybe a physician thinks that it is perfectly appropriate to receive a $300 finder’s fee for referring patients into a clinical trial.
If "deviations" from ethical conduct occur in research as a result of ignorance or a failure to reflect critically on problematic traditions, then a course in research ethics may help reduce the rate of serious deviations by improving the researcher's understanding of ethics and by sensitizing him or her to the issues.
Finally, education in research ethics should be able to help researchers grapple with the ethical dilemmas they are likely to encounter by introducing them to important concepts, tools, principles, and methods that can be useful in resolving these dilemmas. Scientists must deal with a number of different controversial topics, such as human embryonic stem cell research, cloning, genetic engineering, and research involving animal or human subjects, which require ethical reflection and deliberation.
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What Is the Importance of Research? 5 Reasons Why Research is Critical
by Logan Bessant | Nov 16, 2021 | Science
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Most of us appreciate that research is a crucial part of medical advancement. But what exactly is the importance of research? In short, it is critical in the development of new medicines as well as ensuring that existing treatments are used to their full potential.
Research can bridge knowledge gaps and change the way healthcare practitioners work by providing solutions to previously unknown questions.
In this post, we’ll discuss the importance of research and its impact on medical breakthroughs.
The Importance Of Health Research
The purpose of studying is to gather information and evidence, inform actions, and contribute to the overall knowledge of a certain field. None of this is possible without research.
Understanding how to conduct research and the importance of it may seem like a very simple idea to some, but in reality, it’s more than conducting a quick browser search and reading a few chapters in a textbook.
No matter what career field you are in, there is always more to learn. Even for people who hold a Doctor of Philosophy (PhD) in their field of study, there is always some sort of unknown that can be researched. Delving into this unlocks the unknowns, letting you explore the world from different perspectives and fueling a deeper understanding of how the universe works.
To make things a little more specific, this concept can be clearly applied in any healthcare scenario. Health research has an incredibly high value to society as it provides important information about disease trends and risk factors, outcomes of treatments, patterns of care, and health care costs and use. All of these factors as well as many more are usually researched through a clinical trial.
What Is The Importance Of Clinical Research?
Clinical trials are a type of research that provides information about a new test or treatment. They are usually carried out to find out what, or if, there are any effects of these procedures or drugs on the human body.
All legitimate clinical trials are carefully designed, reviewed and completed, and need to be approved by professionals before they can begin. They also play a vital part in the advancement of medical research including:
- Providing new and good information on which types of drugs are more effective.
- Bringing new treatments such as medicines, vaccines and devices into the field.
- Testing the safety and efficacy of a new drug before it is brought to market and used in clinical practice.
- Giving the opportunity for more effective treatments to benefit millions of lives both now and in the future.
- Enhancing health, lengthening life, and reducing the burdens of illness and disability.
This all plays back to clinical research as it opens doors to advancing prevention, as well as providing treatments and cures for diseases and disabilities. Clinical trial volunteer participants are essential to this progress which further supports the need for the importance of research to be well-known amongst healthcare professionals, students and the general public.
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Five Reasons Why Research is Critical
Research is vital for almost everyone irrespective of their career field. From doctors to lawyers to students to scientists, research is the key to better work.
- Increases quality of life
Research is the backbone of any major scientific or medical breakthrough. None of the advanced treatments or life-saving discoveries used to treat patients today would be available if it wasn’t for the detailed and intricate work carried out by scientists, doctors and healthcare professionals over the past decade.
This improves quality of life because it can help us find out important facts connected to the researched subject. For example, universities across the globe are now studying a wide variety of things from how technology can help breed healthier livestock, to how dance can provide long-term benefits to people living with Parkinson’s.
For both of these studies, quality of life is improved. Farmers can use technology to breed healthier livestock which in turn provides them with a better turnover, and people who suffer from Parkinson’s disease can find a way to reduce their symptoms and ease their stress.
Research is a catalyst for solving the world’s most pressing issues. Even though the complexity of these issues evolves over time, they always provide a glimmer of hope to improving lives and making processes simpler.
- Builds up credibility
People are willing to listen and trust someone with new information on one condition – it’s backed up. And that’s exactly where research comes in. Conducting studies on new and unfamiliar subjects, and achieving the desired or expected outcome, can help people accept the unknown.
However, this goes without saying that your research should be focused on the best sources. It is easy for people to poke holes in your findings if your studies have not been carried out correctly, or there is no reliable data to back them up.
This way once you have done completed your research, you can speak with confidence about your findings within your field of study.
- Drives progress forward
It is with thanks to scientific research that many diseases once thought incurable, now have treatments. For example, before the 1930s, anyone who contracted a bacterial infection had a high probability of death. There simply was no treatment for even the mildest of infections as, at the time, it was thought that nothing could kill bacteria in the gut.
When antibiotics were discovered and researched in 1928, it was considered one of the biggest breakthroughs in the medical field. This goes to show how much research drives progress forward, and how it is also responsible for the evolution of technology .
Today vaccines, diagnoses and treatments can all be simplified with the progression of medical research, making us question just what research can achieve in the future.
- Engages curiosity
The acts of searching for information and thinking critically serve as food for the brain, allowing our inherent creativity and logic to remain active. Aside from the fact that this curiosity plays such a huge part within research, it is also proven that exercising our minds can reduce anxiety and our chances of developing mental illnesses in the future.
Without our natural thirst and our constant need to ask ‘why?’ and ‘how?’ many important theories would not have been put forward and life-changing discoveries would not have been made. The best part is that the research process itself rewards this curiosity.
Research opens you up to different opinions and new ideas which can take a proposed question and turn into a real-life concept. It also builds discerning and analytical skills which are always beneficial in many career fields – not just scientific ones.
- Increases awareness
The main goal of any research study is to increase awareness, whether it’s contemplating new concepts with peers from work or attracting the attention of the general public surrounding a certain issue.
Around the globe, research is used to help raise awareness of issues like climate change, racial discrimination, and gender inequality. Without consistent and reliable studies to back up these issues, it would be hard to convenience people that there is a problem that needs to be solved in the first place.
The problem is that social media has become a place where fake news spreads like a wildfire, and with so many incorrect facts out there it can be hard to know who to trust. Assessing the integrity of the news source and checking for similar news on legitimate media outlets can help prove right from wrong.
This can pinpoint fake research articles and raises awareness of just how important fact-checking can be.
The Importance Of Research To Students
It is not a hidden fact that research can be mentally draining, which is why most students avoid it like the plague. But the matter of fact is that no matter which career path you choose to go down, research will inevitably be a part of it.
But why is research so important to students ? The truth is without research, any intellectual growth is pretty much impossible. It acts as a knowledge-building tool that can guide you up to the different levels of learning. Even if you are an expert in your field, there is always more to uncover, or if you are studying an entirely new topic, research can help you build a unique perspective about it.
For example, if you are looking into a topic for the first time, it might be confusing knowing where to begin. Most of the time you have an overwhelming amount of information to sort through whether that be reading through scientific journals online or getting through a pile of textbooks. Research helps to narrow down to the most important points you need so you are able to find what you need to succeed quickly and easily.
It can also open up great doors in the working world. Employers, especially those in the scientific and medical fields, are always looking for skilled people to hire. Undertaking research and completing studies within your academic phase can show just how multi-skilled you are and give you the resources to tackle any tasks given to you in the workplace.
The Importance Of Research Methodology
There are many different types of research that can be done, each one with its unique methodology and features that have been designed to use in specific settings.
When showing your research to others, they will want to be guaranteed that your proposed inquiry needs asking, and that your methodology is equipt to answer your inquiry and will convey the results you’re looking for.
That’s why it’s so important to choose the right methodology for your study. Knowing what the different types of research are and what each of them focuses on can allow you to plan your project to better utilise the most appropriate methodologies and techniques available. Here are some of the most common types:
- Theoretical Research: This attempts to answer a question based on the unknown. This could include studying phenomena or ideas whose conclusions may not have any immediate real-world application. Commonly used in physics and astronomy applications.
- Applied Research: Mainly for development purposes, this seeks to solve a practical problem that draws on theory to generate practical scientific knowledge. Commonly used in STEM and medical fields.
- Exploratory Research: Used to investigate a problem that is not clearly defined, this type of research can be used to establish cause-and-effect relationships. It can be applied in a wide range of fields from business to literature.
- Correlational Research: This identifies the relationship between two or more variables to see if and how they interact with each other. Very commonly used in psychological and statistical applications.
The Importance Of Qualitative Research
This type of research is most commonly used in scientific and social applications. It collects, compares and interprets information to specifically address the “how” and “why” research questions.
Qualitative research allows you to ask questions that cannot be easily put into numbers to understand human experience because you’re not limited by survey instruments with a fixed set of possible responses.
Information can be gathered in numerous ways including interviews, focus groups and ethnographic research which is then all reported in the language of the informant instead of statistical analyses.
This type of research is important because they do not usually require a hypothesis to be carried out. Instead, it is an open-ended research approach that can be adapted and changed while the study is ongoing. This enhances the quality of the data and insights generated and creates a much more unique set of data to analyse.
The Process Of Scientific Research
No matter the type of research completed, it will be shared and read by others. Whether this is with colleagues at work, peers at university, or whilst it’s being reviewed and repeated during secondary analysis.
A reliable procedure is necessary in order to obtain the best information which is why it’s important to have a plan. Here are the six basic steps that apply in any research process.
- Observation and asking questions: Seeing a phenomenon and asking yourself ‘How, What, When, Who, Which, Why, or Where?’. It is best that these questions are measurable and answerable through experimentation.
- Gathering information: Doing some background research to learn what is already known about the topic, and what you need to find out.
- Forming a hypothesis: Constructing a tentative statement to study.
- Testing the hypothesis: Conducting an experiment to test the accuracy of your statement. This is a way to gather data about your predictions and should be easy to repeat.
- Making conclusions: Analysing the data from the experiment(s) and drawing conclusions about whether they support or contradict your hypothesis.
- Reporting: Presenting your findings in a clear way to communicate with others. This could include making a video, writing a report or giving a presentation to illustrate your findings.
Although most scientists and researchers use this method, it may be tweaked between one study and another. Skipping or repeating steps is common within, however the core principles of the research process still apply.
By clearly explaining the steps and procedures used throughout the study, other researchers can then replicate the results. This is especially beneficial for peer reviews that try to replicate the results to ensure that the study is sound.
What Is The Importance Of Research In Everyday Life?
Conducting a research study and comparing it to how important it is in everyday life are two very different things.
Carrying out research allows you to gain a deeper understanding of science and medicine by developing research questions and letting your curiosity blossom. You can experience what it is like to work in a lab and learn about the whole reasoning behind the scientific process. But how does that impact everyday life?
Simply put, it allows us to disprove lies and support truths. This can help society to develop a confident attitude and not believe everything as easily, especially with the rise of fake news.
Research is the best and reliable way to understand and act on the complexities of various issues that we as humans are facing. From technology to healthcare to defence to climate change, carrying out studies is the only safe and reliable way to face our future.
Not only does research sharpen our brains, but also helps us to understand various issues of life in a much larger manner, always leaving us questioning everything and fuelling our need for answers.
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Logan Bessant is a dedicated science educator and the founder of Science Resource Online, launched in 2020. With a background in science education and a passion for accessible learning, Logan has built a platform that offers free, high-quality educational resources to learners of all ages and backgrounds.
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1 Chapter 1: The Importance of Research Methods and Becoming an Informed Consumer of Research
Case study : student apprehension regarding research methods.
Research Study
Understanding and Measuring Student Apprehension in Criminal Justice Research Methods Courses 1
Research Question
How do we measure disinterest, relevance argumentation, and math anxiety experienced by students enrolled in research methods courses?
Methodology
It is said that �misery loves company,� so you are not alone in your apprehension and anxiety regarding your research methods course. The problem of student apprehension and anxiety related to taking a research methods course is not new and has been studied for over 25 years. Previously, such apprehension and anxiety appeared to be caused by math anxiety, especially as it applies to statistics. The authors of this article believe that student apprehension goes beyond math anxiety; that math anxiety is too simplistic of an explanation of student fear of research methods courses. Besides math anxiety, the researchers think that apprehension is caused by student indifference to the subject matter and irrelevance of the course because it does not apply to the �real world.� They state that student apprehension in research methods and statistics courses is due to three main factors:
Disinterest (D.);
Relevance Argumentation (RA.), and;
Math Anxiety (MA.).
Taken together, the reconceptualization is known as D.RA.MA., and the combination of these three factors constitutes the D.RA.MA. scale for research methods and statistics courses.
The researchers developed the D.RA.MA. scale by constructing survey questions to measure each factor in the scale (i.e., disinterest, relevance argumentation, and math anxiety). After they developed the survey, they tested it by distributing the survey to three criminal justice classes, totaling 80 students, from a midsized regional comprehensive university in the southern region of the United States. Higher scale scores demonstrate more disinterest, more relevance argumentation, or more math anxiety.
The D.RA.MA. scale consists of 20 survey questions. Ten questions were borrowed from an existing Math Anxiety scale developed by Betz 2 . The researchers then created five items to assess Disinterest and five items intended to measure Relevance Argumentation. The items for the D.RA.MA. scale are illustrated below.
Math Anxiety 3
I usually have been at ease in math classes.
Math does not scare me at all.
I am no good at math.
I don�t think that I could do advanced math.
Generally, I have been secure about attempting math.
For some reason, even though I study, math seems unusually hard for me.
Math has been my worst subject.
My mind goes blank and I am unable to think clearly when working in mathematics.
I think I could handle more difficult math.
I am not the type to do well in mathematics.
Relevance Argumentation 4
I will need research methods for my future work.
I view research methods as a subject that I will rarely use.
Research methods is not really useful for students who intend to work in Criminal Justice.
Knowing research methods will help me earn a living.
Research methods does not reflect the �real world.�
Research Disinterest 5
I am excited about taking research methods.
It would not bother me at all to take more research methods courses.
I expect a research methods class to be boring.
I don�t expect to learn much in research methods.
I really don�t care if I learn anything in research methods, as long as I get the requirement completed.
The Math Anxiety Scale responses for the 80 students ranged from 0 to 30 with a mean of 14, demonstrating a moderate level of math anxiety among the study participants. The responses for Relevance Argumentation ranged from 0 to 12 with a mean of 5.4 while those for Disinterest ranged from 1 to 15 with a mean of 7.0, demonstrating a moderate level of disinterest and relevance argumentation among students regarding research methods. Based on these findings, the study demonstrated that student apprehension regarding research methods courses goes beyond math anxiety and includes two additional factors; disinterest in the subject matter and irrelevance of research methods to the �real world.�
Limitations with the Study Procedure
This research study was designed to develop a broader measure of student apprehension in criminal justice research methods courses. Moving beyond just math anxiety, the researchers accomplished their objective by developing the D.RA.MA. scale; adding disinterest and relevance argumentation to the understanding of student apprehension regarding research methods. As is true for all research, this study is not without limitations. The biggest limitation of this study is the limited sample size. Only 80 students completed the survey. Although this is certainly a good start, similar research (i.e., replication) needs to be completed with larger student samples in different locations throughout the country before the actual quality of the D.RA.MA. scale can be determined.
Impact on Criminal Justice
The D.RA.MA. scale developed in this study identifies disinterest and relevance argumentation, in addition to math anxiety, as part of student apprehension and resistance to research methods. A variety of instructional strategies can be inferred from the D.RA.MA. survey. However, it is important for professors to recognize that no single approach will reduce research methods resistance and apprehension for all students. For example, discussing research methods in a popular culture framework may resonate with students and lead to engaged students who are more interested in the subject matter and identify with the relevance of research methods to criminal justice in general and the future careers of students, in particular. This approach may provide an effective means for combating student disinterest and relevance argumentation in criminal justice research methods courses. At a minimum, it is critical for professors to explain the relevance of research methods to the policies and practices of police, courts, and corrections. Students need to realize that research methods are essential tools for assessing agency policies and practices. Professors will always have D.RA.MA.-plagued students, but recognizing the problem and then developing effective strategies to connect with these students is the challenge all professors face. Experimenting with a multitude of teaching strategies to alleviate the math anxiety, relevance argumentation, and disinterest of criminal justice research methods students will result in more effective teaching and learning.
In This Chapter You Will Learn
What research is and why it is important to be an informed consumer of research
The sources of knowledge development and problems with each
How research methods can dispel myths about crime and the criminal justice system
The steps in the research process
How research has impacted criminal justice operations
Introduction
As noted in the chapter opening case study, it is expected that you have some anxiety and apprehension about taking this criminal justice research methods course. But, you have taken a significant step toward success in this course by opening up your research methods book, so congratulations are in order. You might have opened this book for a number of reasons. Perhaps it is the first day of class and you are ready to get started on the course material. Perhaps you have a quiz or exam soon. Perhaps the book has been gathering dust on your shelf since the first day of class and you are not doing well in your research methods class and are looking for the book to help with course improvement. Perhaps you are taking a research methods class in the future and are seeing if all the chatter among students is true.
No matter how you got here, two things are probably true. First, you are taking this research methods course because it is a requirement for your major. The bottom line is that most of the students who read this text are required to take a research methods course. While you may think studying research methods is irrelevant to your career goals, unnecessary, overly academic, or perhaps even intimidating, you probably must finish this course in order to graduate. Second, you have heard negative comments about this course. The negative comments mention the difficulty of the course and the relevance of the course (e.g., �I am going to be a police officer, so why do I need to take a research methods course?�). If you are like most students we have experienced in our research methods courses in the past, you are not initially interested in this course and are concerned about whether you will do well in it.
If you are concerned about the course, realize that you are not alone because most students are anxious about taking a research methods course. Also realize that your professor is well aware of student anxiety and apprehension regarding research methods. So, relax and do not think about the entire course and the entire book. Take the course content one chapter, one week at a time. One of the advantages of taking a research methods course is that you learn about the process of research methods. Each chapter builds upon the previous chapters, illustrating and discussing more about the research process. This is certainly an advantage, but it is also critical that you understand the initial chapters in this book so you are not confused with the content discussed in later chapters. In addition to anxiety and apprehension over the course material, research methods can be boring if you only read and learn about it with no particular purpose in mind. Although examples are prevalent throughout the book, as you read this material, it is recommended that you think about the relevancy and application of the topics covered in this book to your specific criminal justice interests. As you continue to read the book, think about how you might use the information you are reading in your current position or your intended profession.
The goal of this research methods book is to develop you into an informed consumer of research. Most, if not all, of your fellow classmates will never conduct their own research studies. However, every one of you will be exposed to research findings in your professional and personal lives for the remainder of your lives. You are exposed to research findings in the media (e.g., television, newspapers, and online), in personal interaction with others (e.g., friends and family, doctors, and professors), as well as in class. You should challenge yourself for this semester to keep a journal and document exposure to research in your daily life outside of college whether through the nightly news, newspapers, magazine articles, Internet, personal conversations, or other means. At the end of the semester, you will be amazed at the amount of research you are exposed to in a short period of time. This book is focused on research exposure and assisting you to become an educated consumer of research by providing you the skills necessary to differentiate between good and not so good research. Why should you believe research findings if the study is faulty? Without being an educated consumer of research, you will not be able to differentiate between useful and not useful research. This book is designed to remedy this problem.
This book was written to make your first encounter with research methods relevant and successful while providing you the tools necessary to become an educated consumer of research. Therefore, this book is written with the assumption that students have not had a prior class on research methods. In addition, this book assumes that practical and evaluative knowledge of research methods is more useful than theoretical knowledge of the development of research methods and the relationship between theory and research. Since the focus of this book is on consumerism, not researcher training, practical and evaluative knowledge is more useful than theoretical knowledge.
It is also important to understand that the professors who design academic programs in criminal justice at the associate and bachelor level believe that an understanding of research methods is important for students. That is why, more than likely, this research methods course is a required course in your degree program. These professors understand that a solid understanding of research methods will enrich the qualifications of students for employment and performance in their criminal justice careers.
As previously stated, the basic goal of this book is to make students, as future and possibly even current practitioners in the criminal justice system, better informed and more capable consumers of the results of criminal justice research. This goal is based on the belief that an understanding of research methods allows criminal justice practitioners to be better able to make use of the results of research as it applies to their work-related duties. In fact, thousands of research questions are asked and answered each year in research involving criminal justice and criminological topics. In addition, thousands of articles are published, papers presented at conferences, and reports prepared that provide answers to these questions. The ability to understand research gives practitioners knowledge of the most current information in their respective fields and the ability to use this knowledge to improve the effectiveness of criminal justice agencies.
How Do We Know What We Know? Sources of Knowledge
The reality is the understanding of crime and criminal justice system operations by the public is frequently the product of misguided assumptions, distorted interpretations, outright myths, and hardened ideological positions. 6 This is a bold statement that basically contends that most people�s knowledge of crime and criminal justice is inaccurate. But, how do these inaccuracies occur? Most people have learned what they know about crime and criminal justice system operations through some other means besides scientific research results and findings. Some of that knowledge is based on personal experience and common sense. Much of it is based on the information and images supported by politicians, governmental agencies, and especially the media. This section will discuss the mechanisms used to understand crime and criminal justice operations by the public. It is important to note that although this section will focus on the failings of these knowledge sources, they each can be, and certainly are, accurate at times, and thus are valuable sources of knowledge.
Knowledge from Authority
We gain knowledge from parents, teachers, experts, and others who are in positions of authority in our lives. When we accept something as being correct and true just because someone in a position of authority says it is true, we are using what is referred to as authority knowledge as a means of knowing. Authorities often expend significant time and effort to learn something, and we can benefit from their experience and work.
However, relying on authority as a means of knowing has limitations. It is easy to overestimate the expertise of other people. A person�s expertise is typically limited to a few core areas of significant knowledge; a person is not an expert in all areas. More specifically, criminal justice professors are not experts on all topics related to criminal justice. One professor may be an expert on corrections but know little about policing. If this professor discusses topics in policing in which he is not an expert, we may still assume he is right when he may be wrong. Authority figures may speak on fields they know little about. They can be completely wrong but we may believe them because of their status as an expert. Furthermore, an expert in one area may try to use his authority in an unrelated area. Other times, we have no idea of how the experts arrived at their knowledge. We just know they are experts in the topic area.
As I am writing this, I recall an example of authority knowledge that was wrong during my police academy training in the late 1980s. My academy training was about four years after the U.S. Supreme Court decision in Tennessee v. Garner. 7 In this case, the Court limited the use of deadly force by police to defense of life situations and incidents where the suspect committed a violent offense. Prior to the decision, the police in several states could use deadly force on any fleeing suspect accused of a felony offense. One day, the academy class was practicing mock traffic stops. During one of my mock traffic stops, I received information that the vehicle I stopped was stolen. The driver and passenger exited the vehicle and fled on foot. I did not use deadly force (this was a training exercise so was not real) against the suspects and was chastised by my instructor who insisted that I should have shot the suspects as they were fleeing. Training instructors, just like professors, convey authority knowledge but, in this case, the instructor was wrong. I was not legally authorized to use deadly force in the traffic stop scenario despite the insistence of my instructor to the contrary.
Politicians are sometimes taken as a source of authority knowledge about the law, crime, and criminal justice issues. Since they enact laws that directly impact the operations of the criminal justice system, we may assume they are an authority on crime and criminal justice. More specifically, we may assume that politicians know best about how to reduce crime and increase the effectiveness of the criminal justice system. However, history is rife with laws that sounded good on paper but had no impact on crime. For example, there is little evidence that sex offender registration protects the public from sexual predators or acts as a deterrent to repeat sex offenders even though every state has a law requiring convicted sex offenders to register with local authorities. Perhaps politicians are not the criminal justice experts some perceive them to be.
History is also full of criminal justice authorities that we now see as being misinformed. For example, Cesare Lombroso is the father of the positivist school of criminology. He is most readily recognized for his idea that some individuals are born criminal. He stated that criminals have certain unique biological characteristics, including large protruding jaws, high foreheads, flattened noses, and asymmetrical faces, to name a few. 8 These characteristics were similar to those found in primitive humans. Therefore, Lombroso argued that some individuals were genetic �throwbacks� to a more primitive time and were less evolved than other people and thus, were more likely to be criminals. Lombroso�s research has been discredited because he failed to compare criminals with noncriminals. By studying only criminals, he found characteristics that were common to criminals. However, if Lombroso had studied a group of noncriminals, he would have discovered that these biological characteristics are just as prevalent among noncriminals. This example involves authority knowledge that is supported by research but the research methods used were flawed. The errors of Lombroso seem obvious now, but what do we know today through authority knowledge that is inaccurate or will be proven wrong in the future?
Knowledge from Tradition
In addition to authority knowledge, people often rely on tradition for knowledge. Tradition knowledge relies on the knowledge of the past. Individuals accept something as true because that is the way things have always been so it must be right. A good example of tradition knowledge is preventive/random patrol. Ever since vehicles were brought into the police patrol function, police administrators assumed that having patrol officers drive around randomly in the communities they serve, while they are not answering calls for service, would prevent crime. If you were a patrol officer in the early 1970s and asked your supervisor, �Why do I drive around randomly throughout my assigned area when I am not answering a call for service?� the answer would have been, �That is the way we have always done patrol and random patrol reduces crime through deterrence.� The Kansas City Preventive Patrol Experiment challenged the tradition knowledge that preventive/random patrol reduces crime. The results of the study made it clear that the traditional practice of preventive/random patrol had little to no impact on reducing crime. This allowed police departments to develop other patrol deployment strategies such as directed patrol and �hot spots� policing since preventive patrol was seen as ineffective. The development of effective patrol deployment strategies continues today.
Knowledge from Common Sense
We frequently rely on common sense knowledge for what we know about crime and the criminal justice system because it �just makes sense.� For example, it �just makes sense� that if we send juvenile delinquents on a field trip to prison where they will see first hand the prison environment as well as be yelled at by actual prisoners, they will refrain from future delinquency. That is exactly what the program Scared Straight, originally developed in the 1970s, is designed to do. Scared Straight programs are still in existence today and are even the premise for the television show Beyond Scared Straight on the A&E television network. As originally created, the program was designed to decrease juvenile delinquency by bringing at-risk and delinquent juveniles into prison where they would be �scared straight� by inmates serving life sentences. Participants in the program were talked to and yelled at by the inmates in an effort to scare them. It was believed that the fear felt by the participants would lead to a discontinuation of their delinquent behavior so that they would not end up in prison themselves. This sounds like a good idea. It makes sense, and the program was initially touted as a success due to anecdotal evidence based on a few delinquents who turned their lives around after participation in the program.
However, evaluations of the program and others like it showed that the program was in fact unsuccessful. In the initial evaluation of the Scared Straight program, Finckenauer used a classic experimental design (discussed in Chapter 5), to evaluate the original �Lifer�s Program� at Rahway State Prison in New Jersey where the program was initially developed. 13 Juveniles were randomly assigned to an experimental group that attended the Scared Straight program and a control group that did not participate in the program. Results of the evaluation were not positive. Post-test measures revealed that juveniles who were assigned to the experimental group and participated in the program were actually more seriously delinquent afterwards than those who did not participate in the program. Also using an experimental design with random assignment, Yarborough evaluated the �Juvenile Offenders Learn Truth� (JOLT) program at the State Prison of Southern Michigan at Jackson. 14 This program was similar to that of the �Lifer�s Program,� only with fewer obscenities used by inmates. Post-test measurements were taken at two intervals, three and six months after program completion. Again, results were not positive. Findings revealed no significant differences in delinquency between those juveniles who attended the program and those who did not. Other experiments conducted on Scared Straight- type programs further revealed their inability to deter juveniles from further delinquency. 15 Despite the common sense popularity of these programs, the evaluations showed that Scared Straight programs do not reduce delinquency and, in some instances, may actually increase delinquency. The programs may actually do more harm than good. I guess that begs the question, �Why do we still do these types of programs?�
Scared Straight programs and other widely held common sense beliefs about crime and the criminal justice system are questionable, based on the available research evidence. Common sense is important in our daily lives and is frequently correct, but, at times, it also contains inaccuracies, misinformation, and even prejudice.
CLASSICS IN CJ RESEARCH
Is It Safe to Put Felons on Probation?
Research Study 9
In the mid-1970s, the number of offenders on probation began to significantly increase. By the mid-1980s, probation was the most frequently used sentence in most states and its use was becoming more common for felons, whereas previously, probation was typically limited to misdemeanor crimes and offenses committed by juveniles. Increasing numbers of felony offenders were being placed on probation because judges had no other alternative forms of punishment. Prisons were already operating above capacity due to rising crime rates. Despite the increase in the use of probation in the 1980s, few empirical studies of probation (particularly its use with felony offenders) had been published. In the early 1980s, the Rand Corporation conducted an extensive study of probation to learn more about the offenders sentenced to probation and the effectiveness of probation as a criminal sanction. At the time the study began, over one-third of California�s probation population were convicted felons. 10 This was the first large-scale study of felony probation.
Is it safe to put felons on probation?
Data for the study were obtained from the California Board of Prison Terms (CBPT). The Board had been collecting comprehensive data on all offenders sentenced to prison since 1978 and on a sample of adult males from 17 counties who received probation. From these two data sources, researchers selected a sample of male offenders who had been convicted of the following crimes: robbery, assault, burglary, theft, forgery, and drug offenses. These crimes were selected because an offender could receive either prison or probation if convicted. Approximately 16,500 male felony offenders were included in the study. For each offender, researchers had access to their personal characteristics, information on their crimes, court proceedings, and disposition.
Two main research questions were answered in this study. First, what were the recidivism rates for felony offenders who received probation? When assessing recidivism rates, the study found that the majority of offenders sentenced to probation recidivated during the follow-up period, which averaged 31 months. Overall, 65% of the sample of probationers were re-arrested and 51 % were charged with and convicted of another offense. A total of 18% were convicted of a violent crime.
The second research question asked, what were the characteristics of the probationers who recidivated? Property offenders were more likely to recidivate compared to violent or drug offenders. Researchers also discovered that probationers tended to recidivate by committing the same crime that placed them on probation. Rand researchers included time to recidivism in their analysis and found that property and violent offenders recidivated sooner than drug offenders. The median time to the first filed charge was five months for property offenders and eight months for violent offenders.
The issue of whether or not the findings would generalize to other counties in California and to other states was raised. Data for the study came from probation and prison records from two counties in California. These two counties were not randomly selected, but were chosen because of their large probation populations and the willingness of departments to provide information. Further, the probation departments in these counties had experienced significant budget cuts. Supervision may have become compromised as a result and this could have explained why these counties had high rates of recidivism. Studies of probation recidivism in other states have found recidivism rates to be much lower, suggesting the Rand results may not have applied elsewhere. 11 Several studies examining the effectiveness of probation and the factors correlated with probation outcomes were published after 1985. Much of this research failed to produce results consistent with the Rand study.
The Rand study of felony probation received a considerable amount of attention within the field of corrections. According to one scholar, the study was acclaimed as �the most important criminological research to be reported since World War II.� 12 The National Institute of Justice disseminated the report to criminal justice agencies across the country and even highlighted the study in their monthly newsletter. Today, the study remains one of the most highly cited pieces of corrections research.
According to Rand researchers, these findings raised serious doubts about the effectiveness of probation for felony offenders. Most of the felons sentenced to probation recidivated and researchers were unable to develop an accurate prediction model to improve the courts� decision-making. The continued use of probation as a sanction for felony offenders appeared to be putting the public at risk. However, without adequate prison space, the courts had no other alternatives besides probation when sentencing offenders.
The researchers made several recommendations to address the limitations of using probation for felony offenders. First, it was recommended that states formally acknowledge that the purpose of probation had changed. Probation was originally used as a means of furthering the goal of rehabilitation in the correctional system. As the United States moved away from that goal in the late 1960s, the expectations of probation changed. Probation was now used as a way to exercise �restrictive supervision� over more serious offenders. Second, probation departments needed to redefine the responsibilities of their probation officers. Probation officers were now expected to be surveillance officers instead of treatment personnel, which required specialized training. In addition, states needed to explore the possibility of broadening the legal authority of its probation officers by allowing them to act as law enforcement officers if necessary. Third, states were advised to adopt a formal client management system that included risk/need assessments of every client. Such a system would help establish uniform, consistent treatment of those on probation and would also help departments allocate their resources efficiently and effectively. Fourth, researchers encouraged states to develop alternative forms of community punishment that offered more public protection than regular probation, which led to the development and use of intensive supervision probation, house arrest, electronic monitoring, day reporting centers, and other intermediate punishments.
Knowledge from Personal Experience
If you personally see something or if it actually happens to you, then you are likely to accept it as true and gain knowledge from the experience. Gaining knowledge through actual experiences is known as personal experience knowledge, and it has a powerful and lasting impact on everyone. Personal experiences are essential building blocks of knowledge and of what we believe to be true. The problem with knowledge gained from personal experiences is that personal experiences can be unique and unreliable, which can distort reality and lead us to believe things that are actually false.
How can events that someone personally experienced be wrong? The events are not wrong. Instead, the knowledge gained from the experience is wrong. For example, the research consistently shows that a person�s demeanor significantly impacts the decision-making of police officers. During a traffic stop, if a person is rude, disrespectful, and uncooperative to the officer, then the driver is more likely to receive a traffic citation than a warning. That is what the research on police discretion shows. However, if a person was rude and uncooperative to a police officer during a traffic stop and was let go without a citation, the person will gain knowledge from this personal experience. The knowledge gained may include that being disrespectful during future traffic stops will get this person out of future tickets. Not likely. The event is not wrong. Instead, the knowledge gained from the experience is wrong because being disrespectful to the police usually leads to more enforcement action taken by the police, not less.
As a student in criminal justice, you have probably experienced something similar in interaction with friends, relatives, and neighbors. Your knowledge of criminal justice that you have developed in your criminal justice classes is trumped by one experience your friend, relative, or neighbor had with the criminal justice system. They believe they are right because they experienced it. However, there are four errors that occur in the knowledge gained from personal experiences: overgeneralization, selective observation, illogical reasoning, and resistance to change.
Overgeneralization happens when people conclude that what they have observed in one or a few cases is true for all cases. For example, you may see that a wealthy businesswomen in your community is acquitted of bribery and may conclude that �wealthy people, especially women, are never convicted in our criminal justice system,� which is an overgeneralization. It is common to draw conclusions about people and society from our personal interactions, but, in reality, our experiences are limited because we interact with just a small percentage of people in society.
The same is true for practitioners in the criminal justice system. Practitioners have a tendency to believe that because something was done a particular way in their agency, it is done that way in all agencies. That may not be true. Although there are certainly operational similarities across criminal justice agencies, there are also nuances that exist across the over 50,000 criminal justice agencies in the United States. Believing that just because it was that way in your agency, it must be that way in all agencies leads to overgeneralization.
Selective observation is choosing, either consciously or unconsciously, to pay attention to and remember events that support our personal preferences and beliefs. In fact, with selective observation, we will seek out evidence that confirms what we believe to be true and ignore the events that provide contradictory evidence. We are more likely to notice pieces of evidence that reinforce and support our ideology. As applied to the criminal justice system, when we are inclined to be critical of the criminal justice system, it is pretty easy to notice its every failing and ignore its successes. For example, if someone believes the police commonly use excessive force, the person is more likely to pay attention to and remember a police brutality allegation on the nightly news than a police pursuit that led to the apprehension of the suspect without incident on the same nightly news. As another example, if you believe treatment efforts on sex offenders are futile, you will pay attention to and remember each sex offender you hear about that recidivates but will pay little attention to any successes. It is easy to find instances that confirm our beliefs, but with selective observation, the complete picture is not being viewed. Therefore, if we only acknowledge the events that confirm our beliefs and ignore those that challenge them, we are falling victim to selective observation.
Besides selective observation, some of our observations may simply be wrong. Consider eyewitness identification. It is a common practice in the criminal justice system, but research has consistently demonstrated inaccuracies in eyewitness identification. The witness feels certain that the person viewed is the person who committed the offense, but sometimes the witness is wrong. Even when our senses of sight, hearing, taste, touch, and smell are fully operational, our minds have to interpret what we have sensed, which may lead to an inaccurate observation.
RESEARCH IN THE NEWS
When Your Criminal Past Isn�t Yours 16
The business of background checks on prospective employees is increasing significantly. According to the Society for Human Resource Management, since the events of September 11, 2001, the percentage of companies that conduct criminal history checks during the hiring process has risen past 90%. Employers spend at least $2 billion a year to look into the pasts of their prospective employees. Problems with the business of background checks were identified through research that included a review of thousands of pages of court filings and interviews with dozens of court officials, data providers, lawyers, victims, and regulators.
The business of background checks is a system weakened by the conversion to digital files and compromised by the significant number of private companies that profit by amassing public records and selling them to employers. The private companies create a system in which a computer program scrapes the public files of court systems around the country to retrieve personal data. Basically, these are automated data-mining programs. Today, half the courts in the United States put criminal records on their public websites. So, the data are there for the taking, but the records that are retrieved typically are not checked for errors�errors that would be obvious to human eyes.
The errors can start with a mistake entered into the logs of a law enforcement agency or a court file. The biggest culprits, though, are companies that compile databases using public information. In some instances, their automated formulas misinterpret the information provided them. Other times, records wind up assigned to the wrong people with a common name. Furthermore, when a government agency erases a criminal conviction after a designated period of good behavior, many of the commercial databases don�t perform the updates required to purge offenses that have been removed from public record. It is clear that these errors can have substantial ramifications, including damaged reputations and loss of job opportunities.
Illogical reasoning occurs when someone jumps to premature conclusions or presents an argument that is based on invalid assumptions. Premature conclusions occur when we feel we have the answer based on a few pieces of evidence and do not need to seek additional information that may invalidate our conclusion. Think of a detective who, after examining only a few pieces of evidence, quickly narrows in on a murder suspect. It is common for a detective to assess the initial evidence and make an initial determination of who committed the murder. However, it is hoped that the detective will continue to sort through all the evidence for confirmation or rejection of his original conclusion regarding the murder suspect. Illogical reasoning by jumping to premature conclusions is common in everyday life. We look for evidence to confirm or reject our beliefs and stop when a small amount of evidence is present; we jump to conclusions. If a person states, �I know four people who have dropped out of high school, and each one of them ended up addicted to drugs, so all dropouts abuse drugs,� the person is jumping to conclusions.
Illogical reasoning also occurs when an argument, based on invalid assumptions, is presented. Let�s revisit the Scared Straight example previously discussed. Program developers assumed that brief exposure to the harsh realities of prison would deter juveniles from future delinquency. The Scared Straight program is an example of illogical reasoning. Four hours of exposure to prison life is not going to counteract years of delinquency and turn a delinquent into a nondelinquent. The program is based on a false assumption and fails to recognize the substantial risk factors present in the lives of most delinquents that must be mediated before the juvenile can live a crime-free lifestyle. A fear of prison, developed through brief exposure, is not enough to counteract the risk factors present in the lives of most delinquents. Although the Scared Straight program sounds good, it is illogical to assume that a brief experience with prison life will have a stronger impact on the decisions made by delinquents than peer support for delinquency, drug abuse, lack of education, poor parental supervision, and other factors that influence delinquency.
Resistance to change is the reluctance to change our beliefs in light of new, accurate, and valid information to the contrary. Resistance to change is common and it occurs for several reasons. First, even though our personal experience may be counter to our belief system, it is hard to admit we were wrong after we have taken a position on an issue. Even when the research evidence shows otherwise, people who work within programs may still believe they are effective. As previously stated, even though the research evidence shows otherwise, Scared Straight programs still exist and there is even a television show devoted to the program. Second, too much devotion to tradition and the argument that this is the way it has always been done inhibits change and hinders our ability to accept new directions and develop new knowledge. Third, uncritical agreement with authority inhibits change. Although authority knowledge is certainly an important means of gaining knowledge, we must critically evaluate the ideas, beliefs, and statements of those in positions of authority and be willing to challenge those statements where necessary. However, people often accept the beliefs of those in positions of authority without question, which hinders change.
Knowledge from Media Portrayals
Television shows, movies, websites, newspapers, and magazine articles are important sources of information. This is especially true for information about crime and the criminal justice system since most people have not had much contact with criminals or the criminal justice system. Instead of gaining knowledge about the criminal justice system through personal experience, most people learn about crime and the operations of the criminal justice system through media outlets. Since the primary goal of many of these media outlets is to entertain, they may not accurately reflect the reality of crime and criminal justice. Despite their inaccuracies, the media has a substantial impact on what people know about crime and the criminal justice system. Most people know what they know about crime and criminal justice through the media, and this knowledge even has an impact on criminal justice system operations.
An example of the potential impact of the media on the actual operations of the criminal justice system involves the CSI: Crime Scene Investigation television shows. The shows have been criticized for their unrealistic portrayal of the role of forensic science in solving criminal cases. Critics claim that CSI viewers accept what they see on the show as an accurate representation of how forensic science works. When summoned for jury duty, they bring with them unrealistic expectations of the forensic evidence they will see in trial. When the expected sophisticated forensic evidence is not presented in the real trial, the juror is more likely to vote to acquit the defendant. This phenomenon is known as the CSI Effect. Has the research shown that the CSI Effect exists and is impacting the criminal justice system? Most of the research shows that the CSI Effect does not exist and thus does not impact juror decision-making, but other research has shown that viewers of CSI have higher expectations related to evidence presented at trial. 17
There are several instances in which media attention on a particular topic created the idea that a major problem existed when it did not. An example is Halloween sadism. Halloween sadism is the practice of giving contaminated treats to children during trick or treating. 18 In 1985, Joel Best wrote an article entitled, �The Myth of the Halloween Sadist.� 19 His article reviewed press coverage of Halloween sadism in the leading papers in the three largest metropolitan areas ( New York Times, Los Angeles Times, and Chicago Tribune ) from 1958�1984. Although the belief in Halloween sadism is widespread, Best found few reported incidents and few reports of children being injured by Halloween sadism. Follow-ups on these reported incidents led to the conclusion that most of these reports were hoaxes. Best concluded, �I have been unable to find a substantiated report of a child being killed or seriously injured by a contaminated treat picked up in the course of trick or treating.� 20 Since 1985, Best has kept his research up to date and has come to the same conclusion. Halloween sadism is an urban legend; it is a story that is told as true, even though there is little or no evidence that the events in the story ever occurred.
Dispelling Myths: The Power of Research Methods
In the prior section, sources of knowledge were discussed along with the limitations of each. A researcher (e.g., criminologist), ideally, takes no knowledge claim for granted, but instead relies on research methods to discover the truth. In the attempt to generate new knowledge, a researcher is skeptical of knowledge that is generated by the sources discussed in the prior section, and this skepticism leads to the questioning of conventional thinking. Through this process, existing knowledge claims are discredited, modified, or substantiated. Research methods provide the researcher with the tools necessary to test current knowledge and discover new knowledge.
Although knowledge developed through research methods is by no means perfect and infallible, it is definitely a more systematic, structured, precise, and evidence-based process than the knowledge sources previously discussed. However, researchers should not dismiss all knowledge from the prior sources discussed, because, as mentioned, these sources of knowledge are sometimes accurate and certainly have their place in the development of knowledge. Researchers should guard against an elitist mind-set in which all knowledge, unless it is research-based knowledge, is dismissed.
To further discuss the importance of research methods in the development of knowledge, this section will discuss myths about crime and criminal justice. Myths are beliefs that are based on emotion rather than rigorous analysis. Take the myth of the Halloween sadist previously discussed. Many believe that there are real examples of children being harmed by razor blades, poison, or other nefarious objects placed in Halloween candy. This belief has changed the practices of many parents on Halloween; not allowing their children to trick-or-treat in their neighborhood and forbidding them from going to the doors of strangers. After careful analysis by Best, there is not a single, known example of children being seriously injured or killed by contaminated candy given by strangers. The Halloween sadist is a myth but it is still perpetuated today, and as the definition states, it is a belief based upon emotion rather than rigorous analysis. People accept myths as accurate knowledge of reality when, in fact, the knowledge is false.
The power of research is the ability to dispel myths. If someone were to assess the research literature on a myth or do their own research, she would find that the knowledge based on the myth is wrong. Perceived reality is contradicted by the facts developed through research. But that does not mean that the myth still doesn�t exist. It is important to keep in mind that the perpetuation and acceptance of myths by the public, politicians, and criminal justice personnel has contributed to the failure of criminal justice practices and policies designed to reduce crime and improve the operations of the criminal justice system. In this section, a detailed example of a myth about crime, police, courts, and corrections will be presented to demonstrate how the myth has been dispelled through research. In addition, several additional myths about crime, police, courts, and corrections will be briefly presented.
The Health Benefits of Alcohol Consumption 21
The press release from Oregon State University is titled �Beer Compound Shows Potent Promise in Prostate Cancer Battle.� The press release leads to several newspaper articles throughout the country written on the preventative nature of drinking beer on prostate cancer development with titles such as �Beer Protects Your Prostate� and �Beer May Help Men Ward Off Prostate Cancer.� By the titles alone, this sounds great; one of the main ingredients in beer appears to thwart prostate cancer.
The study that generated these headlines was conducted by a group of researchers at Oregon State University using cultured cells with purified compounds in a laboratory setting. The research showed that xanthohumol, a compound found in hops, slowed the growth of prostate cancer cells and also the growth of cells that cause enlarged prostates. But you would have to drink more than 17 pints of beer to consume a medically effective dose of xanthohumol, which is almost a case of beer. In addition, although the research is promising, further study is necessary to determine xanthohumol�s true impact on prostate cancer.
These are the types of headlines that people pay attention to and want to believe as true, even if disproven by later research. People want to believe that there are health benefits to alcohol consumption. You have probably heard about the health benefits of drinking red wine, but here is something you should consider. Recently, the University of Connecticut released a statement describing an extensive research misconduct investigation involving a member of its faculty. The investigation was sparked by an anonymous allegation of research irregularities. The comprehensive report of the investigation, which totals approximately 60,000 pages, concludes that the professor is guilty of 145 counts of fabrication and falsification of data. The professor had gained international notoriety for his research into the beneficial properties of resveratrol, which is found in red wine, especially its impact on aging. Obviously, this throws his research conclusions, that red wine has a beneficial impact on the aging process, into question.
Myths about Crime�Drug Users Are Violent
The myth of drug users as violent offenders continues to be perpetuated by media accounts of violent drug users. The public sees drug users as violent offenders who commit violent crimes to get money for drugs or who commit violent crimes while under the intoxicating properties of drugs. The public also recognizes the violent nature of the drug business with gangs and cartels using violence to protect their turf. In May 2012, extensive media attention was given to the case of the Miami man who ate the face of a homeless man for an agonizing 18 minutes until police shot and killed the suspect. The police believed that the suspect was high on the street drug known as �bath salts.� This horrific case definitely leaves the image in the public�s mind about the relationship between violence and drug use.
In recent years, media reports have focused on the relationship between methamphetamine use and violence; before then it was crack cocaine use and violence. 32 However, media portrayals regarding the violent tendencies of drug users date back to the 1930s and the release of Reefer Madness. In 1985, Goldstein suggested that drugs and violence could be related in three different ways:
1. violence could be the direct result of drug ingestion;
2. violence could be a product of the instability of drug market activity; and
3. violence could be the consequence of people having a compulsive need for drugs or money for drugs. 33
So, what does the research show? Studies have found that homicides related to crack cocaine were usually the product of the instability of drug market activity (i.e., buying and selling drugs can be a violent activity) and rarely the result of drug ingestion. 34 After an extensive review of research studies on alcohol, drugs, and violence, Parker and Auerhahn concluded, �Despite a number of published statements to the contrary, we find no significant evidence suggesting that drug use is associated with violence. There is substantial evidence to suggest that alcohol use is significantly associated with violence of all kinds.� 35 The reality is not everyone who uses drugs becomes violent and users who do become violent do not do so every time they use drugs; therefore, the relationship between violence and drug use is a myth.
MYTHS ABOUT CRIME
Some additional myths about crime that research does not support include:
�Crime statistics accurately show what crimes are being committed and what crimes are most harmful. 22
�Most criminals�especially the dangerous ones�are mentally ill. 23
�White-collar crime is only about financial loss and does not hurt anyone. 24
�Serial murderers are middle-aged, white males. 25
�Criminals are significantly different from noncriminals. 26
�People are more likely to be a victim of violent crime committed by a stranger than by someone they know. 27
�Older adults are more likely to be victimized than people in any other age group. 28
�Sex offender registration protects the public from sexual predators. 29
�Juvenile crime rates are significantly increasing. 30
�Only the most violent juveniles are tried as adults. 31
Myths about Police�Female Police Officers Do Not Perform as Well as Males
Female police officers still face the myth that they cannot perform as well as male police officers. Throughout history, females have faced significant difficulties even becoming police officers. In the past, it was common for police agencies to require all police applicants to meet a minimum height requirement to be considered for employment. The minimum height requirement was 5?8? for most agencies, which limited the ability of females to successfully meet the minimum standards to become a police officer. Even if women could meet the minimum height requirements, they were typically faced with a physical-abilities test that emphasized upper body strength (e.g., push-ups and bench presses). Women failed these tests more often than men, and thus were not eligible to be police officers. Minimum height requirements are no longer used in law enforcement, but the perception that female police officers are not as good as males still exists. Today, the myth that women cannot be effective police officers is based largely on the belief that the need to demonstrate superior physical strength is a daily, common occurrence in law enforcement along with the belief that police work is routinely dangerous, violent, and crime-related.
So, what does the research show? On occasion, it is useful for police officers to be able to overpower suspects by demonstrating superior physical strength, but those types of activities are rare in law enforcement. In addition, it is fairly rare for a police officer to have to deal with a dangerous and violent encounter or even an incident involving a crime. The Police Services Study conducted in the 1970s analyzed 26,418 calls for service in three metropolitan areas and found that only 19% of calls for service involve crime and only 2% of the total calls for service involve violent crime. 43 This research study was among the first to assess the types of calls for service received by police agencies.
Despite the belief that women do not make good police officers, consistent research findings show that women are extremely capable as police officers, and in some respects, outperform their male counterparts. 44 Research has demonstrated several advantages to the hiring, retention, and promotion of women in law enforcement. First, female officers are as competent as their male counterparts. Research does not show any consistent differences in how male and female patrol officers perform their duties. Second, female officers are less likely to use excessive force. Research has shown that female patrol officers are less likely to be involved in high-speed pursuits, incidents of deadly force, and the use of excessive force. Female officers are more capable at calming potentially violent situations through communication and also demonstrate heightened levels of caution. Third, female officers can help implement community-oriented policing. Studies have shown that female officers are more supportive of the community-policing philosophy than are their male counterparts. Fourth, female officers can improve law enforcement�s response to violence against women. Studies have shown that female officers are more patient and understanding in handling domestic violence calls, and female victims of domestic violence are more likely to provide positive evaluations of female officers than their male counterparts. 52
MYTHS ABOUT POLICE
Some additional myths about the police that research does not support include:
�Police target minorities for traffic stops and arrests. 36
�Most crimes are solved through forensic science. 37
�COMPSTAT reduces crime. 38
�Intensive law enforcement efforts at the street level will lead to the control of illicit drug use and abuse. 39
�Police work primarily entails responding to crimes in progress or crimes that have just occurred. 40
�Police presence reduces crime. 41
�Detectives are most responsible for solving crimes and arresting offenders. 42
Myths about Courts�The Death Penalty Is Administered Fairly
According to a recent Gallup poll, 52% of Americans say the death penalty is applied fairly in the United States, the lowest mark in almost 40 years. 53 The issue of fairness and the death penalty typically concerns whether the punishment is equally imposed on offenders who are equally deserving based on legal factors (i.e., similar offense, similar prior criminal history, similar aggravating circumstances, and similar mitigating circumstances). 54 Unfairness can be shown if similarly situated offenders are more or less likely to receive death sentences based on age, gender, and race.
So, what does the research show? First, has research shown that a defendant�s age influences his or her chances of being sentenced to death? A study of about 5,000 homicides, controlling for legally relevant variables, found that defendants over the age of 25 were more than twice as likely to receive the death penalty in comparison to those 25 years of age or younger. 55
Second, has research shown that a defendant�s gender influences his or her chance of being sentenced to death? Capital punishment is almost exclusively reserved for male defendants. On December 31, 2010, there were 3,158 prisoners under a sentence of death in the United States: 58 were women, or 1.8%. 56 However, women account for 10�12% of all murders in the United States. 57 One research study found that male defendants were 2.6 times more likely than females to receive a death sentence after controlling for legally relevant factors. 58
Third, has research shown that a defendant�s race influences his or her chance of being sentenced to death? Most of the research on the biased nature of the death penalty has focused on racial inequities in the sentence. Although some research has shown that a defendant�s race has an impact on the likelihood of receiving a death sentence, a significant amount of research has shown that the race of the victim has the most substantial impact on death sentences. The research evidence clearly shows that offenders who murder white victims are more likely to receive a death sentence than offenders who murder black victims. 59 When assessing the race of both the victim and offender, the composition most likely to receive the death penalty is when a black offender murders a white victim. 60
MYTHS ABOUT COURTS
Some additional myths about courts that research does not support include:
�Many criminals escape justice because of the exclusionary rule. 45
�Subjecting juvenile offenders to harsh punishments can reduce crime committed by juveniles. 46
�Public opinion is overwhelmingly in favor of imprisonment and harsh punishment for offenders. 47
�The death penalty brings closure and a sense of justice to the family and friends of murder victims. 48
�Insanity is a common verdict in criminal courts in the United States. 49
�Eyewitness identification is reliable evidence. 50
�Most people who commit crimes based on hatred, bias, or discrimination face hate crime charges and longer sentencing. 51
Myths about Corrections�Imprisonment Is the Most Severe Form of Punishment
It seems clear that besides the death penalty, the most severe punishment available in our criminal justice system is to lock up offenders in prison. On a continuum, it is perceived that sentence severity increases as one moves from fines, to probation, to intermediate sanctions such as boot camps, and finally, to incarceration in prison. The public and politicians support this perception as well.
So, what does the research show? What do criminals think is the most severe form of punishment? A growing body of research has assessed how convicted offenders perceive and experience the severity of sentences in our criminal justice system. 61 Research suggests that alternatives to incarceration in prison (i.e., probation and intermediate sanctions) are perceived by many offenders as more severe due to a greater risk of program failure (e.g., probation revocation). In comparison, serving prison time is easier. 62 �
For example, one study found that about one-third of nonviolent offenders given the option of participating in an Intensive Supervision Probation (ISP) program, chose prison instead because the prospects of working every day and submitting to random drug tests was more punitive than serving time in prison. 73 Prisoners also stated that they would likely be caught violating probation conditions (i.e., high risk of program failure) and be sent to prison anyway. 74 In another research study involving survey responses from 415 inmates serving a brief prison sentence for a nonviolent crime, prison was considered the eighth most severe sanction, with only community service and probation seen as less punitive. Electronic monitoring (seventh), intensive supervision probation (sixth), halfway house (fifth), intermittent incarceration (fourth), day reporting (third), county jail (second), and boot camp (first) were all rated by inmates as more severe sanctions than prison. 75
MYTHS ABOUT CORRECTIONS
Some additional myths about corrections that research does not support include:
�Punishing criminals reduces crime. 63
�Prisons are too lenient in their day-to-day operations (prisons as country clubs). 64
�Prisons can be self-supporting if only prisoners were forced to work. 65
�Private prisons are more cost effective than state-run prisons. 66
�Focus of community corrections is rehabilitation rather than punishment. 67
�Correctional rehabilitation does not work. 68
�Drug offenders are treated leniently by the criminal justice system. 69
�Most death row inmates will be executed eventually. 70
�If correctional sanctions are severe enough, people will think twice about committing crimes. 71
�Sexual violence against and exploitation of inmates of the same gender are primarily the result of lack of heterosexual opportunities. 72
What is Research and Why is It Important to be an Informed Consumer of Research?
We probably should have started the chapter with the question �What is research?� but we wanted to initially lay a foundation for the question with a discussion of the problems with how knowledge is developed and the power of research in discovering the truth. Research methods are tools that allow criminology and criminal justice researchers to systematically study crime and the criminal justice system. The study of research methods is the study of the basic rules, appropriate techniques, and relevant procedures for conducting research. Research methods provide the tools necessary to approach issues in criminal justice from a rigorous standpoint and challenge opinions based solely on nonscientific observations and experiences. Similarly, research is the scientific investigation of an issue, problem, or subject utilizing research methods. Research is a means of knowledge development that is designed to assist in discovering answers to research questions and leads to the creation of new questions.
How Is Knowledge Development through Research Different?
Previously, sources of knowledge development were discussed, including authority, tradition, common sense, personal experience, and media portrayals. The problems generated by each knowledge source were also discussed. Research is another source of knowledge development, but it is different than those previously discussed in several ways. First, research relies on logical and systematic methods and observations to answer questions. Researchers use systematic, well-established research practices to seek answers to their questions. The methods and observations are completed in such a way that others can inspect and assess the methods and observations and offer feedback and criticism. Researchers develop, refine, and report their understanding of crime and the criminal justice system more systematically than the public does through casual observation. Those who conduct scientific research employ much more rigorous methods to gather the information/knowledge they are seeking.
Second, in order to prove that a research finding is correct, a researcher must be able to replicate the finding using the same methods. Only through replication can we have confidence in our original finding. For researchers, it may be important to replicate findings many times over so that we are assured our original finding was not a coincidence or chance occurrence. The Minneapolis Domestic Violence Experiment is an example of this and will be discussed in detail in Chapter 5. In the experiment, the researchers found that arrests for domestic violence lead to fewer repeat incidences in comparison to separation of the people involved and mediation. Five replication studies were conducted and none were able to replicate the findings in the Minneapolis study. In fact, three of the replications found that those arrested for domestic violence had higher levels of continued domestic violence, so arrest did not have the deterrent effect found in the Minneapolis study.
Third, research is objective. Objectivity indicates a neutral and nonbiased perspective when conducting research. Although there are examples to the contrary, the researcher should not have a vested interest in what findings are discovered from the research. The researcher is expected to remain objective and report the findings of the study regardless of whether the findings support their personal opinion or agenda. In addition, research ensures objectivity by allowing others to examine and be critical of the methodology, findings, and results of research studies.
It should be clear that using research methods to answer questions about crime and the criminal justice system will greatly reduce the errors in the development of knowledge previously discussed. For example, research methods reduces the likelihood of overgeneralization by using systematic procedures for selecting individuals or groups to study that are representative of the individuals or groups that we wish to generalize. This is the topic of Chapter 3, which covers sampling procedures. In addition, research methods reduces the risk of selective observation by requiring that we measure and observe our research subjects systematically.
Being an Informed Consumer of Research
Criminal justice and criminological research is important for several reasons. First, it can provide better and more objective information. Second, it can promote better decision-making. Today, more than ever, we live in a world driven by data and in which there is an increasing dependence on the assessment of data when making decisions. As well as possible, research ensures that our decisions are based on data and not on an arbitrary or personal basis. Third, it allows for the objective assessment of programs. Fourth, it has often been the source of innovation within criminal justice agencies. Fifth, it can be directly relevant to criminal justice practice and have a significant impact on criminal justice operations.
Before we apply research results to practices in the criminal justice system, and before we even accept those research results as reasonable, we need to be able to know whether or not they are worthwhile. In other words, should we believe the results of the study? Research has its own limitations, so we need to evaluate research results and the methods used to produce them, and we do so through critical evaluation. Critical evaluation involves identifying both positive and negative aspects of the research study�both the good and the bad. Critical evaluation involves comparing the methodology used in the research with the standards established in research methods.
Through critical evaluation, consumers of research break studies down into their essential elements. What are the research questions and hypotheses? What were the independent and dependent variables? What research design was used? Was probability sampling used? What data-gathering procedures were employed? What type of data analysis was conducted and what conclusions were made? These are some of the questions that are asked by informed consumers of research. The evaluation of research ranges from the manner in which one obtains an idea to the ways in which one writes about the research results, and understanding each step in the research process is useful in our attempts to consume research conducted by others. Located between these two activities are issues concerning ethics, sampling, research design, data analyses, and interpretations.
The research design and procedures are typically the most critically evaluated aspects of research and will likewise receive the greatest amount of attention in this text. Informed consumers of research don�t just take the results of a research study at face value because the study is in an academic journal or written by someone with a Ph.D. Instead, informed consumers critically evaluate research. Taking what is learned throughout this text, critical evaluation of research is covered in Chapter 8, and upon completing this text, it is hoped that you will be an informed consumer of research and will put your research knowledge to use throughout your career.
Although many students will never undertake their own research, all will be governed by policies based upon research and exposed to research findings in their chosen professional positions. Most government agencies, including the criminal justice system, as well as private industry, routinely rely on data analysis. Criminal justice students employed with these agencies will be challenged if not prepared for quantitative tasks. Unfortunately, it is not unusual to find students as well as professionals in criminal justice who are unable to fully understand research reports and journal articles in their own field.
Beyond our criminal justice careers, we are all exposed to and use research to help us understand issues and to make personal decisions. For example, we know that cigarette smoking causes lung cancer and has other significant health impacts, so we don�t smoke. Your doctor tells you that your cholesterol is too high and you need to limit your red meat intake because research shows that consumption of red meat raises cholesterol; so, you quit eating red meat. That is why not all the examples in this text are criminal justice research examples. Some come from the medical field while others come from psychology and other disciplines. This is to remind you that you are probably exposed to much more research than you thought on day one of this class.
Overall, knowledge of research methods will allow you to more appropriately consider and consume information that is important to your career in criminal justice. It will help you better understand the process of asking and answering a question systematically and be a better consumer of the kind of information that you really need to be the best criminal justice professional you can. Once familiar with research methods, your anxiety about reviewing technical reports and research findings can be minimized. As discussed in the next section, research methods involve a process and once you understand the process, you can apply your knowledge to any research study, even those in other disciplines.
The Research Process
One of the nice things about studying research methods is it is about learning a process. Research methods can be seen as a sequential process with the first step being followed by the second step, and so on. There are certainly times when the order of the steps may be modified, but researchers typically follow the same process for each research study they complete regardless of the research topic (as depicted in Figure 2.1 in Chapter 2). Very simply, a research problem or question is identified, and a methodology is selected, developed, and implemented to answer the research question. This sequential process is one of the advantages of understanding research methods, because once you understand the process, you can apply that process to any research question that interests you. In addition, research methods are the same across disciplines. So, sampling is the same in business as it is in health education and as it is in criminal justice. Certainly the use of a particular method will be more common in one discipline in comparison to another, but the protocol for implementing the method to complete the research study is the same. For example, field research (discussed in Chapter 6) is used much more frequently in anthropology than in criminal justice. However, the research protocol to implement field research is the same whether you are studying an indigenous Indian tribe in South America in anthropology or a group of heroin users in St. Louis in criminal justice.
Some authors have presented the research process as a wheel or circle, with no specific beginning or end. Typically, the research process begins with the selection of a research problem and the development of research questions or hypotheses (discussed further in Chapter 2). It is common for the results of previous research to generate new research questions and hypotheses for the researcher. This suggests that research is cyclical, a vibrant and continuous process. When a research study answers one question, the result is often the generation of additional questions, which plunges the researcher right back into the research process to complete additional research to answer these new questions.
In this section, a brief overview of the research process will be presented. The chapters that follow address various aspects of the research process, but it is critical that you keep in mind the overall research process as you read this book, which is why is it presented here. Although you will probably not be expected to conduct a research study on your own, it is important for an educated consumer of research to understand the steps in the research process. The steps are presented in chronological order and appear neatly ordered. In practice, the researcher can go back and forth between the steps in the research process.
Step 1: Select a Topic and Conduct a Literature Review
The first step in the research process is typically the identification of a problem or topic that the researcher is interested in studying. Research topics can arise from a wide variety of sources, including the findings of a current study, a question that a criminal justice agency needs to have answered, or the result of intellectual curiosity. Once the researcher has identified a particular problem or topic, the researcher assesses the current state of the literature related to the problem or topic. The researcher will often spend a considerable amount of time in determining what the existing literature has to say about the topic. Has the topic already been studied to the point that the questions in which the researcher is interested have been sufficiently answered? If so, can the researcher approach the subject from a previously unexamined perspective? Many times, research topics have been previously explored but not brought to completion. If this is the case, it is certainly reasonable to examine the topic again. It is even appropriate to replicate a previous study to determine whether the findings reported in the prior research continue to be true in different settings with different participants. This step in the research process is also discussed in Chapter 2.
Step 2: Develop a Research Question
After a topic has been identified and a comprehensive literature review has been completed on the topic, the next step is the development of a research question or questions. The research question marks the beginning of your research study and is critical to the remaining steps in the research process. The research question determines the research plan and methodology that will be employed in the study, the data that will be collected, and the data analysis that will be performed. Basically, the remaining steps in the process are completed in order to answer the research question or questions established in this step. The development of research questions is discussed in more detail in Chapter 2.
Step 3: Develop a Hypothesis
After the research questions have been established, the next step is the formulation of hypotheses, which are statements about the expected relationship between two variables. For example, a hypothesis may state that there is no relationship between heavy metal music preference and violent delinquency. The two variables stated in the hypothesis are music preference and violent delinquency. Hypothesis development is discussed in more detail in Chapter 2.
Step 4: Operationalize Concepts
Operationalization involves the process of giving the concepts in your study a working definition and determining how each concept in your study will be measured. For example, in Step 3, the variables were music preference and violent delinquency. The process of operationalization involves determining how music preference and violent delinquency will be measured. Operationalization is further discussed in Chapter 2.
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Step 5: Develop the Research Plan and Methodology
The next step is to develop the methodology that will be employed to answer the research questions and test the hypotheses. The research methodology is the blueprint for the study, which outlines how the research is to be conducted. The research questions will determine the appropriate methodology for the study. The research design selected should be driven by the research questions asked. In other words, the research questions dictate the methods used to answer them. The methodology is basically a research plan on how the research questions will be answered and will detail:
1. What group, subjects, or population will be studied and selected? Sampling will be discussed in Chapter 3.
2 . What research design will be used to collect data to answer the research questions? Various research designs will be covered in Chapters 4�7.
You need to have familiarity with all research designs so that you can become an educated consumer of research. A survey cannot answer all research questions, so knowing a lot about surveys but not other research designs will not serve you well as you assess research studies. There are several common designs used in criminal justice and criminology research. Brief descriptions of several common research designs are presented below, but each is discussed in detail in later chapters.
Survey research is one of the most common research designs employed in criminal justice research. It obtains data directly from research participants by asking them questions and is often conducted through self-administered questionnaires and personal interviews. For example, a professor might have her students complete a survey during class to understand the relationship between drug use and self-esteem. Survey research is discussed in Chapter 4.
Experimental designs are used when researchers are interested in determining whether a program, policy, practice, or intervention is effective. For example, a researcher may use an experimental design to determine if boot camps are effective at reducing juvenile delinquency. Experimental design is discussed in Chapter 5.
Field research involves researchers studying individuals or groups of individuals in their natural environment. The researcher is observing closely or acting as part of the group under study and is able to describe in depth not only the subject�s behaviors, but also consider the motivations that drive those behaviors. For example, if a researcher wanted to learn more about gangs and their activities, he may �hang out� with a gang in order to observe their behavior. Field research is discussed in Chapter 6.
A case study is an in-depth analysis of one or a few illustrative cases. This design allows the story behind an individual, a particular offender, to be told and then information from cases studies can be extrapolated to a larger group. Often these studies require the review and analysis of documents such as police reports and court records and interviews with the offender and others. For example, a researcher may explore the life history of a serial killer to try and understand why the offender killed. Case studies are discussed in Chapter 6.
Secondary data analysis occurs when researchers obtain and reanalyze data that was originally collected for a different purpose. This can include reanalyzing data collected from a prior research study, using criminal justice agency records to answer a research question, or historical research. For example, a researcher using secondary data analysis may analyze inmate files from a nearby prison to understand the relationship between custody level assignment and disciplinary violations inside prison. Secondary data analysis is discussed in Chapter 7.
Content analysis requires the assessment of content contained in mass communication outlets such as newspapers, television, magazines, and the like. In this research design, documents, publications, or presentations are reviewed and analyzed. For example, a researcher utilizing content analysis might review true crime books involving murder to see how the characteristics of the offender and victim in the true crime books match reality as depicted in the FBI�s Supplemental Homicide Reports. Content analysis is discussed in Chapter 7.
Despite the options these designs offer, other research designs are available and will be discussed later in the text. Ultimately, the design used will depend on the nature of the study and the research questions asked.
Step 6: Execute the Research Plan and Collect Data
The next step in the research process is the collection of the data based on the research design developed. For example, if a survey is developed to study the relationship between gang membership and violent delinquency, the distribution and collection of surveys from a group of high school students would occur in this step. Data collection is discussed in several chapters throughout this text.
Step 7: Analyze Data
After the data have been collected, the next phase in the research process involves analyzing the data through various and appropriate statistical techniques. The most common means for data analysis today is through the use of a computer and statistically oriented software. Data analysis and statistics are discussed in Chapter 9.
Step 8: Report Findings, Results, and Limitations
Reporting and interpreting the results of the study make up the final step in the research process. The findings and results of the study can be communicated through reports, journals, books, or computer presentations. At this step, the results are reported and the research questions are answered. In addition, an assessment is made regarding the support or lack of support for the hypotheses tested. It is also at this stage that the researcher can pose additional research questions that may now need to be answered as a result of the research study. In addition, the limitations of the study, as well as the impact those limitations may have on the results of the study, will be described by the researcher. All research has limitations, so it is incumbent on the researcher to identify those limitations for the reader. The process of assessing the quality of research will be discussed in Chapter 8.
Research in Action: Impacting Criminal Justice Operations
Research in the criminal justice system has had significant impacts on its operations. The following sections provide an example of research that has significantly impacted each of the three main components of the criminal justice system: police, courts, and corrections. The purpose of this section is to demonstrate that research has aided the positive development and progression of the criminal justice system.
Police Research Example 76
The efforts of criminal justice researchers in policing have been important and have created the initial and critical foundation necessary for the further development of effective and productive law enforcement. One seminal study asked: How important is it for the police to respond quickly when a citizen calls? The importance of rapid response was conveyed in a 1973 National Commission on Productivity Report despite the fact that there was very little empirical evidence upon which to base this assumption. In fact, the Commission stated �there is no definitive relationship between response time and deterrence, but professional judgment and logic do suggest that the two are related in a strong enough manner to make more rapid response important.� 77 Basically the Commission members were stating that we don�t have any research evidence that response times are important, but we �know� that they are. Police departments allocated substantial resources to the patrol function and deployed officers in an effort to improve response time through the use of the 9-1-1 telephone number, computer-assisted dispatch, and beat assignment systems. Officers were typically assigned to a patrol beat. When the officers were not answering calls for service, they remained in their assigned beats so they could immediately respond to an emergency.
The data for the project were collected as part of a larger experiment on preventive patrol carried out in Kansas City, Missouri, between October 1972 and September 1973. 78 To determine the impact of response time, researchers speculated that the following variables would be influenced by response time: 1) the outcome of the response, 2) citizen satisfaction with response time, and 3) citizen satisfaction with the responding officer. Several data sources were used in the study. First, surveys were completed after all citizen-initiated calls (excluding automobile accidents) that involved contact with a police officer. The survey instrument consisted of questions to assess the length of time to respond to a call and the outcome of the call (i.e., arrest). Over 1,100 surveys were completed. Second, a follow-up survey was mailed to citizens whom the police had contacted during their response. These surveys asked questions to assess citizen satisfaction with response time and outcome. Over 425 of these surveys were returned.
The data collected during the study showed that response time did not determine whether or not the police made an arrest or recovered stolen property. This was the most surprising finding from the study because it challenged one of the basic underlying principles of police patrol. Researchers attributed the lack of significance to the fact that most citizens waited before calling the police. Rapid response simply did not matter in situations where citizens delayed in reporting the crime.
Rapid response time was not only believed to be important in determining the outcome of a response (i.e., more likely to lead to an arrest), it was also considered an important predictor of citizen satisfaction. Data from the study showed that when the police arrived sooner than expected, citizens were more satisfied with response time. However, subsequent research has shown that citizens are also satisfied with a delayed response as long as the dispatcher sets a reasonable expectation for when the patrol officer will arrive. Response time was also the best predictor of how satisfied a citizen was with the responding officer. It was further revealed that citizens became dissatisfied with the police when they were not informed of the outcome (i.e., someone was arrested). Again, these findings indicate the need for dispatchers and patrol officers to communicate with complainants regarding when they should expect an officer to arrive and the outcome of the call.
Based on the results of the response time study, the researchers concluded that rapid response was not as important as police administrators had thought. Response time was not related to an officer�s ability to make an arrest or recover stolen property. Results from the response time study challenged traditional beliefs about the allocation of patrol in our communities. Based on tradition knowledge, as previously discussed, rapidly responding to calls for service is what the police had always done since they started using patrol vehicles. In addition, common sense, as previously discussed, played a role in the practice of rapid response to calls for service; it just made sense that if a patrol officer arrives sooner, she will be more likely to make an arrest.
Prior to the research, police departments operated under the assumption that rapid response was a crucial factor in the ability of an officer to solve a crime and an important predictor of citizen satisfaction. In response to the research on rapid response, many police departments changed the way they responded to calls for service. Many departments adopted a differential police response approach. Differential police response protocols allow police departments to prioritize calls and rapidly dispatch an officer only when an immediate response is needed (i.e., crimes in progress). For crimes in progress, rapid response is critical and may reduce the injuries sustained by the victim as well, but these emergency calls usually account for less than 2% of all 9-1-1 calls for police service. For nonemergency calls, an officer is either dispatched at a later time when the officer is available or a report is taken over the phone or through some other means. Differential police response has been shown to save departments money and give patrol officers more time to engage in community-oriented and proactive policing activities. The benefits for a department are not at the expense of the public. In fact, a study by Robert Worden found a high degree of citizen satisfaction with differential police response. 79
Courts Research Example 80
Research on the courts component of the criminal justice system, while far from complete, has produced direct effects on the operations of the criminal justice system. The study reviewed in this section asked the following research question: Are jurors able to understand different legal rules for establishing a defendant�s criminal responsibility? The study described below explored the issue of criminal responsibility as it applies to the insanity defense in the United States. For several years, the M � Naghten rule was the legal rule applied in all courts of the United States. Under M � Naghten, criminal responsibility was absent when the offender did not understand the nature of his actions due to failure to distinguish �right� from �wrong.� This is known as the �right/wrong test� for criminal responsibility. The case of Durham v. United States was heard in the U.S. Court of Appeals for the District of Columbia and offered an alternative test for criminal responsibility and insanity. The legal rule emerging from Durham was that criminal responsibility was absent if the offense was a product of mental disease or defect. This ruling provided psychiatrists with a more important role at trial because of the requirement that the behavior be linked to a mental disorder that only a psychiatrist could officially determine.
At the time of Simon�s 1967 study, most courts across the country still followed the M � Naghten rule. Questions arose, however, regarding whether juries differed in their understanding of M � Naghten versus Durham and, in turn, whether this resulted in differences in their ability to make informed decisions regarding criminal responsibility in cases involving the insanity defense. The study was designed to determine the effect of different legal rules on jurors� decision-making in cases where the defense was insanity. There was a question of whether there was a difference between the rules to the extent that jurors understood each rule and could capably apply it.
Simon conducted an experimental study on jury deliberations in cases where the only defense was insanity. 81 Utilizing a mock jury approach, Simon took the transcripts of two actual trials with one reflecting the use of the M � Naghten rule and the other the Durham rule. Both cases were renamed and the transcripts were edited to constitute a trial of 60�90 minutes in length. These edited transcripts were then recorded, with University of Chicago Law School faculty as the attorneys, judges, and witnesses involved in each case. Groups of 12 jurors listened to each trial with instruction provided at the end regarding the particular rule of law ( M � Naghten or Durham) for determining criminal responsibility. Each juror submitted a written statement with his or her initial decision on the case before jury deliberations, and the juries� final decisions after deliberation were also reported.
Simon found significant differences in the verdicts across the two groups ( M � Naghten rule applied and Durham rule applied) even when the case was the same. For the M � Naghten version of the case, the psychiatrists stated that the defendant was mentally ill yet knew right from wrong during the crime. These statements/instructions should have led to a guilty verdict on the part of the mock jury. As expected, the M � Naghten juries delivered guilty verdicts in 19 of the 20 trials, with one hung jury. For the Durham version of the case, the psychiatrists stated that the crime resulted from the defendant�s mental illness, which should have lead to acquittal. However, the defendant was acquitted in only five of the 26 Durham trials. Twenty-six groups of 12 jurors were exposed to the Durham version of the trial and the case was the same each time. Simon interpreted these results as suggesting that jurors were unambiguous in their interpretations and applications of M � Naghten (due to the consistency in guilty verdicts), but they were less clear on the elements of Durham and how to apply it (reflected by the mix of guilty, not guilty, and hung verdicts). 82
After Simon�s study, most states rejected the Durham test. Recall her finding that the Durham rule produced inconsistent verdicts. She interpreted this finding as Durham being no better than providing no guidance to jurors on how to decide the issue of insanity. The observation helped to fuel arguments against the use of Durham, which, in turn, contributed to its demise as a legal rule. Today, only New Hampshire uses a version of the Durham rule in insanity cases.
WHAT RESEARCH SHOWS: IMPACTING CRIMINAL JUSTICE OPERATIONS
The Punishment Cost of Being Young, Black, and Male
Steffensmeier, Ulmer, and Kramer 83 hypothesized that African Americans overall were not likely to be treated more harshly than white defendants by the courts because it was only particular subgroups of minority defendants that fit with court actors� stereotypes of �more dangerous� offenders. In particular, they argued that younger African American males not only fulfilled this stereotype more than any other age, race, and gender combination, they were also more likely to be perceived by judges as being able to handle incarceration better than other subgroups.
In order to test their hypotheses, the researchers examined sentencing data from Pennsylvania spanning four years (1989�1992). Almost 139,000 cases were examined. The sentences they examined included whether a convicted defendant was incarcerated in prison or jail, and the length of incarceration in prison or jail. The researchers found that offense severity and prior record were the most important predictors of whether a convicted defendant was incarcerated and the length of incarceration. The authors found that the highest likelihood of incarceration and the longest sentences for males were distributed to African Americans aged 18�29 years. Their analysis of females revealed that white females were much less likely than African American females to be incarcerated, regardless of the age group examined. Taken altogether, the analysis revealed that African American males aged 18�29 years maintained the highest odds of incarceration and the longest sentences relative to any other race, sex, and age group.
Overall, this research showed that judges focused primarily on legal factors (offense severity and prior record) when determining the sentences of convicted offenders. These are the factors we expect judges to consider when making sentencing decisions. However, the research also found that judges base their decisions in part on extralegal factors, particularly the interaction of a defendant�s age, race, and gender. This research expanded our knowledge beyond the impact of singular factors on sentencing to expose the interaction effects of several variables (race, gender, and age). Court personnel are aware of these interaction effects based on this study, and others that followed, as well as their personal experiences in the criminal justice system. Identification and recognition of inequities in our justice system (in this case that young, African American males are punished more severely in our justice system) is the first step in mitigating this inequity.
Corrections Research Example 84
Although the research in corrections is far from complete, it has contributed greatly to the development of innovative programs and the professional development of correctional personnel. The contributions of academic and policy-oriented research can be seen across the whole range of correctional functions from pretrial services through probation, institutional corrections, and parole.
Rehabilitation remained the goal of our correctional system until the early 1970s, when the efficacy of rehabilitation was questioned. Violent crime was on the rise, and many politicians placed the blame on the criminal justice system. Some believed the system was too lenient on offenders. Interest in researching the effectiveness of correctional treatment remained low until 1974 when an article written by Robert Martinson and published in Public Interest titled �What Works? Questions and Answers about Prison Reform� generated enormous political and public attention to the effectiveness of correctional treatment. 85
Over a six-month period, Martinson and his colleagues reviewed all of the existing literature on correctional treatment published in English from 1945 to 1967. Each of the articles was evaluated according to traditional standards of social science research. Only studies that utilized an experimental design, included a sufficient sample size, and could be replicated were selected for review. A total of 231 studies examining a variety of different types of treatment were chosen, including educational and vocational training, individual and group counseling, therapeutic milieus, medical treatment, differences in length and type of incarceration, and community corrections. All of the treatment studies included at least one measure of offender recidivism, such as whether or not offenders were rearrested or violated their parole. The recidivism measures were used to examine the success or failure of a program in terms of reducing crime.
After reviewing all 231 studies, Martinson reported that there was no consistent evidence that correctional treatment reduced recidivism. Specifically, he wrote, �with few and isolated exceptions, the rehabilitative efforts that have been reported so far have had no appreciable effect on recidivism.� 86 Martinson further indicated that the lack of empirical support for correctional treatment could be a consequence of poorly implemented programs. If the quality of the programs were improved, the results may have proved more favorable, but this conclusion was for the most part ignored by the media and policy-makers.
Martinson�s report became commonly referred to as �nothing works� and was subsequently used as the definitive study detailing the failures of rehabilitation. The article had implications beyond questioning whether or not specific types of correctional treatment reduced recidivism. The entire philosophy of rehabilitation was now in doubt because of Martinson�s conclusion that �our present strategies … cannot overcome, or even appreciably reduce, the powerful tendencies of offenders to continue in criminal behavior.� 87
Martinson�s article provided policy makers the evidence to justify spending cuts on rehabilitative programs. Furthermore, it allowed politicians to respond to growing concerns about crime with punitive, get-tough strategies. States began implementing strict mandatory sentences that resulted in more criminals being sent to prison and for longer periods of time. Over the next several years, Martinson�s article was used over and over to support abandoning efforts to treat offenders until rehabilitation became virtually nonexistent in our correctional system.
Chapter Summary
This chapter began with a discussion of sources of knowledge development and the problems with each. To depict the importance of research methods in knowledge development, myths about crime and the criminal justice system were reviewed along with research studies that have dispelled myths. As the introductory chapter in this text, this chapter also provided an overview of the steps in the research process from selecting a topic and conducting a literature review at the beginning of a research study to reporting findings, results, and limitations at the end of the study. Examples of actual research studies in the areas of police, courts, and corrections were also provided in this chapter to demonstrate the research process in action and to illustrate how research has significantly impacted practices within the criminal justice system. In addition, this chapter demonstrated the critical importance of becoming an informed consumer of research in both your personal and professional lives.
Critical Thinking Questions
1. What are the primary sources of knowledge development, and what are the problems with each?
2. How is knowledge developed through research methods different from other sources of knowledge?
3. What myths about crime and criminal justice have been dispelled through research? Give an example of a research study that dispelled a myth.
4. Why is it important to be an informed consumer of research?
5. What are the steps in the research process, and what activities occur at each step?
authority knowledge: Knowledge developed when we accept something as being correct and true just because someone in a position of authority says it is true
case study: An in-depth analysis of one or a few illustrative cases
common sense knowledge: Knowledge developed when the information �just makes sense�
content analysis: A method requiring the analyzing of content contained in mass communication outlets such as newspapers, television, magazines, and the like
CSI Effect: Due to the unrealistic portrayal of the role of forensic science in solving criminal cases in television shows, jurors are more likely to vote to acquit a defendant when the expected sophisticated forensic evidence is not presented
differential police response: Methods that allow police departments to prioritize calls and rapidly dispatch an officer only when an immediate response is needed (i.e., crimes in progress)
experimental designs: Used when researchers are interested in determining whether a program, policy, practice, or intervention is effective
field research: Research that involves researchers studying individuals or groups of individuals in their natural environment
Halloween sadism: The practice of giving contaminated treats to children during trick or treating
hypotheses: Statements about the expected relationship between two concepts
illogical reasoning: Occurs when someone jumps to premature conclusions or presents an argument that is based on invalid assumptions
myths: Beliefs that are based on emotion rather than rigorous analysis
operationalization: The process of giving a concept a working definition; determining how each concept in your study will be measured
overgeneralization: Occurs when people conclude that what they have observed in one or a few cases is true for all cases
personal experience knowledge: Knowledge developed through actual experiences
research: The scientific investigation of an issue, problem, or subject utilizing research methods
research methods: The tools that allow criminology and criminal justice researchers to systematically study crime and the criminal justice system and include the basic rules, appropriate techniques, and relevant procedures for conducting research
resistance to change: The reluctance to change our beliefs in light of new, accurate, and valid information to the contrary
secondary data analysis: Occurs when researchers obtain and reanalyze data that were originally collected for a different purpose
selective observation: Choosing, either consciously or unconsciously, to pay attention to and remember events that support our personal preferences and beliefs
survey research: Obtaining data directly from research participants by asking them questions, often conducted through self-administered questionnaires and personal interviews
tradition knowledge: Knowledge developed when we accept something as true because that is the way things have always been, so it must be right
variables: Concepts that have been given a working definition and can take on different values
1 Briggs, Lisa T., Stephen E. Brown, Robert B. Gardner, and Robert L. Davidson. (2009). �D.RA.MA: An extended conceptualization of student anxiety in criminal justice research methods courses.� Journal of Criminal Justice Education 20 (3), 217�226.
2 Betz, N. E. (1978). �Prevalence, distribution, and correlates of math anxiety in college students. Journal of Counseling Psychology 25 (5), 441�448.
3 Briggs, et al., 2009, p. 221.
4 Ibid, p. 221.
5 Ibid, p. 221.
6 Kappeler, Victor E., and Gary W. Potter. (2005). The mythology of crime and criminal justice. Prospect Heights, IL: Waveland.
7 Tennessee v. Gamer, 471 U.S. 1 (1985).
8 Lombroso-Ferrero, Gina. (1911). Criminal man, according to the classification of Cesare Lombroso. New York: Putnam.
9 This study was included in Amy B. Thistlethwaite and John D. Wooldredge. (2010). Forty studies that changed criminal justice: Explorations into the history of criminal justice research. Upper Saddle River, NJ: Prentice Hall.
10 Petersilia, J., S. Turner, J. Kahan, and J. Peterson. (1985). Granting felons probation: Public risks and alternatives. Santa Monica, CA: Rand.
11 Vito, G. (1986). �Felony probation and recidivism: Replication and response.� Federal Probation 50, 17�25.
12 Conrad, J. (1985). �Research and development in corrections.� Federal Probation 49, 69�71.
13 Finckenauer, James O. (1982). Scared straight! and the panacea phenomenon. Englewood Cliffs, NJ: Prentice Hall.
14 Yarborough, J.C. (1979). Evaluation of JOLT (Juvenile Offenders Learn Truth) as a deterrence program. Lansing, MI: Michigan Department of Corrections.
15 Petrosino, Anthony, Carolyn Turpin-Petrosino, and James O. Finckenauer. (2000). �Well-meaning programs can have harmful effects! Lessons from experiments of programs such as Scared Straight,� Crime & Delinquency 46, 354�379.
16 Robertson, Jordan. �I�m being punished for living right�: Background check system is haunted by errors. December 20, 2011. http://finance.yahoo.com/news /ap-impact-criminal-past-isnt-182335059.html. Retrieved on December 29, 2011.
17 Shelton, D. E. (2008). �The �CSI Effect�: Does it really exist?� NIJ Journal 259 [NCJ 221501].
18 Best, Joel. (2011). �Halloween sadism: The evidence.� http://dspace.udel.edu:8080/dspace/bitstream/handle/ 19716/726/Halloween%20sadism.revised%20thru%20201l.pdf?sequence=6. Retrieved on May 7, 2012.
19 Best, Joel. (1985, November). �The myth of the Halloween sadist. Psychology Today 19 (11), p. 14.
21 �Beer compound shows potent promise in prostate cancer battle.� Press release from Oregon State University May 30, 2006. http://oregonstate.edu/ua/ncs/archives/2006/ may/beer-compound-shows-potent-promise-prostate-cancer-battle. Retrieved on January 6, 2012; Colgate, Emily C., Cristobal L. Miranda, Jan F. Stevens, Tammy M. Bray, and Emily Ho. (2007). �Xanthohumol, a prenylflavonoid derived from hops induces apoptosis and inhibits NF-kappaB activation in prostate epithelial cells,� Cancer Letters 246, 201�209; �Health benefits of red wine exaggerated� http://health.yahoo.net/articles /nutrition/health-benefits-red-wine-exaggerated. Retrieved on January 14, 2012; �Scientific journals notified following research misconduct investigation.� January 11, 2012. http://today.uconn.edu/blog/2012/01/scientific-journals -notified-following-research-misconduct-investigation/. Retrieved on January 14, 2012.
22 Pepinsky, Hal. �The myth that crime and criminality can be measured.� 3�11 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
23 Bullock, Jennifer L., and Bruce A. Arrigo. �The myth that mental illness causes crime.� 12�19 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
24 Friedrichs, David O. �The myth that white-collar crime is only about financial loss.� 20�28 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
25 Kuhns III, Joseph B., and Charisse T. M. Coston. �The myth that serial murderers are disproportionately white males.� 37�44 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
26 Longmire, Dennis R., Jacqueline Buffington-Vollum, and Scott Vollum. �The myth of positive differentiation in the classification of dangerous offenders.� 123�131 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
27 Masters, Ruth E., Lori Beth Way, Phyllis B. Gerstenfeld, Bernadette T. Muscat, Michael Hooper, John P. J. Dussich, Lester Pincu, and Candice A. Skrapec. (2013). CJ realities and challenges, 2nd ed. New York: McGraw-Hill.
32 Brownstein, Henry H. �The myth of drug users as violent offenders.� 45�53 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
33 Goldstein, P. (1985). �The drugs/violence nexus: A tripartite conceptual framework.� Journal of Drug Issues 15, 493�506.
34 Goldstein, P, H. Brownstein, and P. Ryan. (1992). �Drug-related homicide in New York City: 1984 and 1988.� Crime & Delinquency 38, 459�476.
35 Parker, R., and K. Auerhahn. (1998). �Alcohol, drugs, and violence.� Annual Review of Sociology 24, 291�311, p. 291.
36 Buerger, Michael. �The myth of racial profiling.� 97�103 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
37 Cordner, Gary, and Kathryn E. Scarborough. �The myth that science solves crimes.� 104�110 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
38 Willis, James J., Stephen D. Mastrofski, and David Weisburd. �The myth that COMPSTAT reduces crime and transforms police organizations.� 111�119 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
39 Masters, et al., 2013.
43 Scott, Eric J. (1981). Calls for service: Citizen demand and initial police response. Washington, DC: Government Printing Office.
44 Lersch, Kim. �The myth of policewomen on patrol.� 89�96 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
45 Janikowski, Richard. �The myth that the exclusionary rule allows many criminals to escape justice.� 132�139 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
46 Bishop, Donna M. �The myth that harsh punishments reduce juvenile crime.� 140�148 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
47 Immarigeon, Russ. �The myth that public attitudes are punitive.� 149�157 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
48 Acker, James R. �The myth of closure and capital punishment.� 167�175 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
49 Masters, et al., 2013.
52 Lersch, 2006.
53 Newport, Frank. �In U.S., support for death penalty falls to 39-year low.� October 13, 2011. http://www.gallup .com/poll/150089/support-death-penalty-falls-year-low.aspx. Retrieved on April 16, 2012.
54 Applegate, Brandon. �The myth that the death penalty is administered fairly.� 158�166 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
55 Williams, M. R., and J. E. Holcomb. (2001). �Racial disparity and death sentences in Ohio.� Journal of Criminal Justice 29, 207�218.
56 Snell, Tracy L. (2011, December). Capital punishment, 2010�statistical tables. Washington, DC: Bureau of Justice Statistics.
57 Applegate, 2006.
58 Williams and Holcomb, 2001.
59 Applegate, 2006.
61 Wood, Peter B. �The myth that imprisonment is the most severe form of punishment.� 192�200 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
63 Michalowski, Raymond. �The myth that punishment reduces crime.� 179�191 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
64 McShane, Marilyn, Frank P. Williams III, and Beth Pelz. �The myth of prisons as country clubs.� 201�208 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
65 Parker, Mary. �The myth that prisons can be self-supporting.� 209�213 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
66 Blakely, Curtis, and John Ortiz Smykla. �Correctional privatization and the myth of inherent efficiency.� 214�220 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
67 Jones, G. Mark. �The myth that the focus of community corrections is rehabilitation.� 221�226 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
68 Cullen, Francis T., and Paula Smith. �The myth that correctional rehabilitation does not work.� 227�238 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.
69 Masters, et al., 2013.
73 Petersilia, Joan. (1990). �When probation becomes more dreaded than prison. Federal Probation 54, 23�27.
75 Wood, P. B., and H. G. Grasmick. (1999). �Toward the development of punishment equivalencies: Male and female inmates rate the severity of alternative sanctions compared to prison.� Justice Quarterly 16, 19�50.
76 Example is excerpted from Amy B. Thistlethwaite and John D. Wooldredge. (2010). Forty studies that changed criminal justice: Explorations into the history of criminal justice research. Upper Saddle River, NJ: Prentice Hall. This is an excellent book that demonstrates the impact research has had on criminal justice operations.
77 National Commission on Productivity. (1973). Opportunities for improving productivity in police services. Washington, DC: United States Government Printing Office, p. 19.
78 Pate, T., A. Ferrara, R. Bowers, and J. Lorence. (1976). Police response time: Its determinants and effects. Washington, DC: Police Foundation.
79 Worden, R. (1993). �Toward equity and efficiency in law enforcement: Differential police response. American Journal of Police 12, 1�32.
80 Example is excerpted from Amy B. Thistlethwaite and John D. Wooldredge. (2010). Forty studies that changed criminal justice: Explorations into the history of criminal justice research. Upper Saddle River, NJ: Prentice Hall.
81 Simon, R. (1967). The jury and the defense of insanity. Boston: Little, Brown.
83 Steffensmeier, D., J. Ulmer, & J. Kramer. (1998). �The interaction of race, gender, and age in criminal sentencing: The punishment cost of being young, black, and male. Criminology 36, 763�797.
84 Example is excerpted from Amy B. Thistlethwaite and John D. Wooldredge. (2010). Forty studies that changed criminal justice: Explorations into the history of criminal justice research. Upper Saddle River, NJ: Prentice Hall.
85 Martinson, R. (1974). �What works? Questions and answers about prison reform.� The Public Interest 10, 22�54.
86 Ibid, p. 25.
87 Ibid, p. 49.
Applied Research Methods in Criminal Justice and Criminology Copyright © 2022 by University of North Texas is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.
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Why Are Statistics in Psychology Necessary?
- Requirements
- Getting Help
Some psychology students are surprised (maybe even dismayed) to realize that they must take a statistics course. But almost all psychology programs have this requirement for graduation. The subject is also discussed in many other classes, highlighting the importance of statistics in psychology.
Recognizing the role of statistics in psychology is necessary when pursuing careers in this field , and may even make it easier to accept having to take this type of course. It can also be beneficial to know what type of statistics classes may be required when majoring in psychology, along with how to get help if this subject feels challenging to learn.
At a Glance
Statistics enable us to organize, describe, and understand large amounts of data. Understanding statistics in psychology can help you excel both in your classes and in this field. Many college programs have different statistics class requirements. If you struggle with learning statistics, talking with the course's instructor or joining a study group can help.
The Importance of Statistics in Psychology
Consider the sheer volume of data we encounter in a given day. How many hours did you sleep? How many students in your class ate breakfast this morning? How many people live within a one-mile radius of your home? By using statistics, we can organize and interpret all this information in a meaningful way.
In psychology, we are also confronted with enormous amounts of data. Statistics allow psychologists to:
- Organize data : When dealing with huge amounts of information, it's all too easy to become overwhelmed. Statistics enable psychologists to organize data in ways that are easier to comprehend. Visual displays such as graphs, pie charts, frequency distributions , and scatterplots provide researchers with a better overview of the information, making it easier to find patterns they might otherwise miss.
- Describe data : Think about what happens when researchers collect a great deal of information about a group of people. An example of this would be the U.S. Census. Descriptive statistics provide a way to summarize data such as the number of adults versus children or the percentage of the population that is currently employed.
- Make inferences based on data : By using what's known as inferential statistics, researchers can draw conclusions about a given sample or population. Psychologists use statistics to help determine whether their hypothesis should be accepted or rejected.
Benefits of Statistics in Psychology
In psychology research, there are often more questions than answers. How do changes in one variable impact other variables? Is there a way to demonstrate a relationship between variables ? What is the overall strength of this relationship and what does this mean? Statistics allow us to answer these kinds of questions.
Having an understanding of statistical methods can also help us excel in other classes. Whether taking a class in social psychology or human sexuality, a great deal of time is often spent learning about research. Developing a strong foundation of statistical knowledge allows us to make better sense of the research described in these psychology courses .
Plus, think about all the claims about psychology that we encounter outside of class on a daily basis. Magazines publish stories about the latest scientific findings, self-help books make proclamations about different ways to approach problems, and news reports interpret (or misinterpret) psychology research .
By understanding the research process—including the types of statistical analyses used—we become a wise consumer of psychology information and can make better judgments of the information we come across. Understanding statistics in psychology even enables us to make better decisions about our own health and well-being.
Statistics Requirements for Psychology Majors
Academic institutions have specific graduation requirements. Completing a certain number of math classes helps fulfill the school's general education requirements. For students majoring in psychology, statistics is a mathematics-based class that is also typically required.
Because every school is different, it's important to check the requirements for your specific institution. Look at both the school's general education requirements and the class requirements related to your desired psychology degree . This will tell you whether a statistics class is needed and, if so, which one or ones.
Getting Help With Statistics in Psychology
Understanding the importance of statistics in psychology can help students create a more positive mindset before even stepping into a statistics course. That said, we do recognize that this subject isn't always easy to learn.
Here's the good news: it's still possible to succeed in a stats class if you don't consider yourself "good at math." Some extra effort might be needed, but help is available.
Start with the class instructor. Ask about books, online tools, and on-campus resources that can help make your studies easier . Many colleges and universities offer a math lab where students can go to receive extra help and tutoring for any type of math course, statistics included.
Joining a study group is another option. If a statistics study group isn't available, you may even decide to create one. This can help not only you but others who may be struggling with the subject as well.
Tessler J. On the importance of learning statistics for psychology students . Association for Psychological Science.
Olsson-Collentine A, van Assen MALM, Hartgerink CHJ. The prevalence of marginally significant results in psychology over time . Psychol Sci . 2019;30(4):576-586. doi:10.1177/0956797619830326
Gaertner S. How is the public being misled about research? Wiley.
Agnoli F, Wicherts JM, Veldkamp CL, Albiero P, Cubelli R. Questionable research practices among Italian research psychologists . PLoS One . 2017;12(3):e0172792. doi:10.1371/journal.pone.0172792
By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."
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Six Reasons Why Research is Important
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Everyone conducts research in some form or another from a young age, whether news, books, or browsing the Internet. Internet users come across thoughts, ideas, or perspectives - the curiosity that drives the desire to explore. However, when research is essential to make practical decisions, the nature of the study alters - it all depends on its application and purpose. For instance, skilled research offered as a research paper service has a definite objective, and it is focused and organized. Professional research helps derive inferences and conclusions from solving problems. visit the HB tool services for the amazing research tools that will help to solve your problems regarding the research on any project.
What is the Importance of Research?
The primary goal of the research is to guide action, gather evidence for theories, and contribute to the growth of knowledge in data analysis. This article discusses the importance of research and the multiple reasons why it is beneficial to everyone, not just students and scientists.
On the other hand, research is important in business decision-making because it can assist in making better decisions when combined with their experience and intuition.
Reasons for the Importance of Research
- Acquire Knowledge Effectively
- Research helps in problem-solving
- Provides the latest information
- Builds credibility
- Helps in business success
- Discover and Seize opportunities
1- Acquire Knowledge Efficiently through Research
The most apparent reason to conduct research is to understand more. Even if you think you know everything there is to know about a subject, there is always more to learn. Research helps you expand on any prior knowledge you have of the subject. The research process creates new opportunities for learning and progress.
2- Research Helps in Problem-solving
Problem-solving can be divided into several components, which require knowledge and analysis, for example, identification of issues, cause identification, identifying potential solutions, decision to take action, monitoring and evaluation of activity and outcomes.
You may just require additional knowledge to formulate an informed strategy and make an informed decision. When you know you've gathered reliable data, you'll be a lot more confident in your answer.
3- Research Provides the Latest Information
Research enables you to seek out the most up-to-date facts. There is always new knowledge and discoveries in various sectors, particularly scientific ones. Staying updated keeps you from falling behind and providing inaccurate or incomplete information. You'll be better prepared to discuss a topic and build on ideas if you have the most up-to-date information. With the help of tools and certifications such as CIRS , you may learn internet research skills quickly and easily. Internet research can provide instant, global access to information.
4- Research Builds Credibility
Research provides a solid basis for formulating thoughts and views. You can speak confidently about something you know to be true. It's much more difficult for someone to find flaws in your arguments after you've finished your tasks. In your study, you should prioritize the most reputable sources. Your research should focus on the most reliable sources. You won't be credible if your "research" comprises non-experts' opinions. People are more inclined to pay attention if your research is excellent.
5- Research Helps in Business Success
R&D might also help you gain a competitive advantage. Finding ways to make things run more smoothly and differentiate a company's products from those of its competitors can help to increase a company's market worth.
6- Research Discover and Seize Opportunities
People can maximize their potential and achieve their goals through various opportunities provided by research. These include getting jobs, scholarships, educational subsidies, projects, commercial collaboration, and budgeted travel. Research is essential for anyone looking for work or a change of environment. Unemployed people will have a better chance of finding potential employers through job advertisements or agencies.
How to Improve Your Research Skills
Start with the big picture and work your way down.
It might be hard to figure out where to start when you start researching. There's nothing wrong with a simple internet search to get you started. Online resources like Google and Wikipedia are a great way to get a general idea of a subject, even though they aren't always correct. They usually give a basic overview with a short history and any important points.
Identify Reliable Source
Not every source is reliable, so it's critical that you can tell the difference between the good ones and the bad ones. To find a reliable source, use your analytical and critical thinking skills and ask yourself the following questions: Is this source consistent with other sources I've discovered? Is the author a subject matter expert? Is there a conflict of interest in the author's point of view on this topic?
Validate Information from Various Sources
Take in new information.
The purpose of research is to find answers to your questions, not back up what you already assume. Only looking for confirmation is a minimal way to research because it forces you to pick and choose what information you get and stops you from getting the most accurate picture of the subject. When you do research, keep an open mind to learn as much as possible.
Facilitates Learning Process
Learning new things and implementing them in daily life can be frustrating. Finding relevant and credible information requires specialized training and web search skills due to the sheer enormity of the Internet and the rapid growth of indexed web pages. On the other hand, short courses and Certifications like CIRS make the research process more accessible. CIRS Certification offers complete knowledge from beginner to expert level. You can become a Certified Professional Researcher and get a high-paying job, but you'll also be much more efficient and skilled at filtering out reliable data. You can learn more about becoming a Certified Professional Researcher.
Stay Organized
You'll see a lot of different material during the process of gathering data, from web pages to PDFs to videos. You must keep all of this information organized in some way so that you don't lose anything or forget to mention something properly. There are many ways to keep your research project organized, but here are a few of the most common: Learning Management Software , Bookmarks in your browser, index cards, and a bibliography that you can add to as you go are all excellent tools for writing.
Make Use of the library's Resources
If you still have questions about researching, don't worry—even if you're not a student performing academic or course-related research, there are many resources available to assist you. Many high school and university libraries, in reality, provide resources not only for staff and students but also for the general public. Look for research guidelines or access to specific databases on the library's website. Association of Internet Research Specialists enjoys sharing informational content such as research-related articles , research papers , specialized search engines list compiled from various sources, and contributions from our members and in-house experts.
of Conducting Research
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Why understanding neurodiversity and mental illnesses is important for confronting ignorance.
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by Bryony Doughty | 28 Aug 2024
This article has been jointly produced by MQ Mental Health Research and Autistica.
In a recent opinion piece, published in The Times, writer Matthew Parris asked “Is psychiatry (the study of diagnosis and treatment) a science at all? Does psychology (the study of the mind, and behaviour) deserve the name of science?”
The answer of course, is yes. And here’s why.
Psychiatry, psychology and neuroscience are generally considered the cornerstones of mental health research. As with any science, these three disciplines use observations, experimentation and the testing of hypothesis and theories to pursue knowledge and understanding, and to obtain evidence.
Psychiatry is the branch of medicine that studies, diagnoses and treats mental illnesses. Psychology studies the mind, how it functions and affects our behaviour.
Both of these are important scientific disciplines and without them we would not have a range of therapies and interventions such as Cognitive Behavioural Therapy (CBT), Psychodynamic Therapy, anti-psychotic medications or Eye Movement Desensitisation and Reprocessing (EMDR) therapy.
Stigmas lead to ignorance
The same stigmas that led to previous generations locking people up in asylums or hiding family members with serious mental illnesses out of shame are the same stigmas that have led to a disparity between physical and mental health care.
This disparity leads to ignorance, which results in problematic statements such as this one from the same article; “It follows that ADHD, autism, PTSD or clinical depression are really only words, sanctified only by common usage, not science”
It is important to note that Attention Deficit Hyperactivity Disorder (ADHD) and autism are both examples of neurodiversity as opposed to mental illnesses. Autistica, the UK’s leading autism research charity, describe autism as the way some people communicate and experience the world around them.
The latest diagnostic figures reveal that approximately 3% of people in the UK have ADHD, whilst 1-2% of the UK population is autistic. Both autism and ADHD have shared characteristics and overlapping traits, and it is possible to be autistic and have ADHD, which some people refer to as AuDHD.
In many ways, the increase in demand for autism diagnoses is due to an increased public awareness of neurodiversity. As of August 2024, more than 187,567 people across the UK were waiting for an autism diagnosis. Depending on where someone lives, there are significant discrepancies and inconsistencies in diagnostic rates up and down the country. More concerningly, a lack of understanding from a clinician may mean worse health outcomes for an autistic person with a co-occurring condition, with studies showing that about 8 in 10 autistic people will experience a mental health problem in their lifetime. The Times article seeks to perpetuate the myth that autism is a psychiatric issue and can simply be cured.
Articles that conflate neurodiversity with mental illness lead to misinformation and harmful attitudes towards those who don’t present as neurotypical.
Too many people are aware of autism but don't necessarily understand autistic people. It is evident that the writer of this article demonstrates a fundamental, if not wilful, lack of understanding of autism and ADHD.
So, what’s the real question?
The real frustration that many people have when it comes to our understanding of mental illnesses or the ability to correctly diagnose and effectively treat different conditions is that we are far behind where we should be.
This is not a failure of the discipline, but of the priorities society has set when it comes to dealing with health issues.
For too long, stigmas about mental illness have led society to prioritise physical health over mental health. But why?
The assumption has historically been that conditions like Major Depressive Disorders, Schizophrenia and Post Traumatic Stress Disorder (PTSD) are inevitable, and therefore shouldn’t be investigated thoroughly.
Funders have invested in physical health research over mental health research for so long, that a study by MQ found that just £9 was spent on research per person impacted by mental illness. Research into autism is equally underfunded, with Autistica revealing that just £6.60 is spent on research per autistic person per year. That is in comparison to £228 being spent per person impacted on cancer research.
In the article, the writer suggests that “neuroscience (a real and developing discipline) has yet to determine whether any part of the brain can be identified as “causing” any mental disorder, or “treated” by chemical means.”
This is simply untrue. For example, research from MQ has found that the cortical development of the brain, which is associated with psychosis, can be improved though the consumption of folic acid.
The HOPES study (Help Overcome and Predict the Emergence of Suicide) has found there was a lower surface area of a prefrontal region called the frontal pole in young people who had a history of suicide attempts.
And more recently, MQ research has developed a revolutionary new treatment for Panic Disorder which combines psychological treatment with a blood pressure medication to reduce the symptoms of anxiety and panic attacks.
Psychiatry, psychology and neuroscience are no longer the only disciplines considered ‘mental health science’. Thanks to the work of MQ to convene the sector over the last ten years, many different disciplines, such as sociology, data science and epidemiology are now working together to find solutions for the 1 in 4 of us impacted by mental ill-health.
Without research, it’s just guesswork
Thankfully, the dial is starting to shift. More and more, society is waking up to the importance of investing in research.
The Pandemic seemed to help to change public attitudes in relation to both mental health and neurodiversity. The rapid development of a COVID-19 vaccine was only possible due to the years of research that came before it. Governments and policy makers recognised that the same could be true for our mental health, and that future generations could benefit from the investments made today.
Mental health in autistic people is an urgent research priority for organisations such as Autistica. By actively funding ground-breaking research, researchers and medical professionals are better positioned to prove what works and what doesn't. By 2030, Autistica want to see a yearly tailored health check for autistic people, and proven treatments for anxiety. This evidence will be used to advise and influence key partners to implement proven solutions that change autistic people's lives.
We do still have far to go to level the playing field between the understanding, treatment and prevention of mental illnesses compared with physical illnesses. But spreading misinformation, poorly thought-out statements, and confusing neurodiversity with mental illness helps no one.
Without research, it’s just guesswork as to what the solutions might be. We must continue to grow investments in research so that everyone can live happy, healthy and productive lives.
You can find out more about Autistica here.
Support mental health research here.
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Supporting careers in research: The MQ Scholarship programme
by Bryony Doughty | 27/8/24 | Science and research
MQ has long been committed to growing the mental health research workforce. For the last 10 years we have invested in our flagship Fellowships programme. However, the percentage of researchers leaving academia straight after completing their PhD may be as high as 70%....
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Free Yourself From Worry: Make A Will For Free
by Juliette Burton | 23/8/24 | Latest news and opinion
Every March and September, MQ Mental Health Research offers you the chance to make a will for free with no strings attached. While we'd appreciate a legacy gift left to the organisation we can help you create a will for free with no obligation whatsoever. What are you...
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Young peoples mental health is entering a dangerous phase experts warn.
by Bryony Doughty | 19/8/24 | Science and research
Young peoples mental health has been declining over the past two decades and is now entering a dangerous phase, suggests a new Lancet Psychiatry Commission.
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ACR Bulletin
Covering topics relevant to the practice of radiology
Mentoring and Being Mentored: Why it is Important for You and the ACR
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- Young Physician/Early Career Topics
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Alan H. Matsumoto, MD, MA, FACR Chair of the ACR Board of Chancellors
In each of our journeys to becoming a physician or medical physicist, many of us have had the good fortune to know someone who has positively influenced our professional lives. These individuals were more than just our teachers; they were often our role models and mentors, and they helped to shape how we envisioned our careers. Such relationships do not happen magically. They are very personal and involve significant trust, mutual respect and an investment of time. The chemistry between the two individuals is critical, and honoring confidentiality is paramount. Listening, learning and being responsive and respectful are also requisites if both the mentor and mentee are to have a positive experience.
When it comes to the two roles, mentees cannot be passive and expect to simply receive guidance, strategic advice and constant reaffirmation. They must be willing to openly and actively explore different perspectives, show their own vulnerabilities, be personally accountable for growing their capabilities, and drive the relationship by setting an agenda and expressing clear goals and reasonable expectations. Mentees should also realize that they will benefit most from the relationship if they are willing to be challenged and receptive to sincere, constructive feedback about their blind spots and opportunities for improvement — at the same time being self-reflective and honest with themselves.
Mentors, meanwhile, should not take advantage of the power gradient inherent in the relationship and need to be mindful that a significant part of their responsibility is to cultivate mutual trust. Mentees often look up to their mentors and consider them role models. Those sentiments deserve respect and should not be taken lightly. Therefore, it is critically important that the mentor not violate the trust and confidence of the mentee. A good mentor must have a desire to develop the mentee, a willingness to share their experiences and make themselves available, and the self-confidence and humility to convey their own failures and missteps. In doing so, the mentor adds depth to the relationship by modeling values that serve both participants.
Listening, learning and being responsive and respectful are also requisites if both the mentor and mentee are to have a positive experience. —Alan H. Matsumoto, MD, FACR
Additionally, it is important for the mentor to understand the personal and professional goals of the mentee. Asking questions that lead to generative discussions is a valuable skill that will not only help the mentor to better understand the mentee’s professional circumstances, but also make it easier for the mentor to reframe a situation when necessary, so that the mentee can contribute to solving their own problems or answering their own questions. In doing so, the mentor improves their own listening, communication, critical thinking and conflict management skills — leadership skills that also benefit the mentor while modeling mutual growth and openness to the mentee. The most effective mentors empower their mentees to take a more active role in the relationship and grow their own professional and leadership skills in the process. As author/speaker Simon Sinek points out, “A mentor is not someone who walks ahead of you to show you how they did it. A mentor walks alongside you to show you what you can do.”
So you might be wondering, why are mentoring relationships so important for you and the ACR?
Mentoring relationships are crucial to the future of organizations like the American College of Radiology. Mentor-mentee relationships inform leadership succession planning — which can help to ensure long-term organizational success and sustainability for radiology as a whole. When done well, mentoring relationships cultivate values, enhance leadership and communication skills for both participants, foster a connection to professional purpose for both the mentor and mentee, and provide a sense of caring and support for junior colleagues who will ensure the future of our field — a win-win. In addition, when knowledge and experiences are shared across generations and creative discussions occur, innovative ideas can lead to advancements in science that can significantly benefit the College and its membership.
I encourage ACR members to seek out and develop meaningful mentor-mentee relationships when those opportunities present themselves. The experience will serve you, the mentees and the College well at a time when the healthcare landscape feels chaotic — and engaged leadership with thoughtful succession planning are needed more than ever. In closing, please allow me to share this quote from Lao Tzu, a philosopher and teacher of Confucius. “When the student is ready, the teacher appears. When the student is truly ready, the teacher disappears.”
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Gut health and how you can improve it
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In this article, we explore how the gastrointestinal tract works and interacts with the rest of our body, and what you can do to improve the health of your gut.
Key takeaways
- Our gut plays a major role in hormone regulation and how we feel
- The gut also plays a role in weight management, stress levels, and our mental health
- Symptoms of poor gut health include heartburn, inflammation, and excess gas
- Everyone’s gut microbiome profile (the bacteria in your gut) is different
- Prioritise foods that help reduce inflammation and negative symptoms after eating
- Avoid excessive alcohol consumption, smoking, and poor diet to improve gut health
- Probiotic supplements can work to balance your healthy bacteria profile
What is the gut?
The gut is another name for the GI or gastrointestinal tract.
This series of organs and passageways aid with the transportation, digestion, and absorption of food as it passes from our mouth, through our stomach and down into our intestines before it’s released as faeces.
Is the gut the same as the digestive system?
Yes, typically you’ll see these terms used interchangeably.
Sometimes you might see the term ‘digestive system’ used more broadly to describe all areas involved in the digestion and transportation of food and liquids, including the throat, oesophagus, and anus.
What does ‘gut microbiome’ mean?
If you’ve read anything about the gut, chances are you’ve seen this term used a lot.
Put simply, ‘microbiome’ refers to the diverse range of microorganisms inside your gut. This includes bacteria, viruses, and fungi that are essential for breaking down and absorbing food and liquid as it passes through our gastrointestinal tract.
The fact that your gut microbiome is unique to you (the contents are related to your DNA, lifestyle, and environment) means that food and liquid will affect everyone differently as it passes through the body.
This is one of the reasons why people with gut health problems or a more sensitive gastrointestinal tract experience specific symptoms when they eat certain foods. In short, the contents of their gut microbiome ‘flares up’ when trigger foods are ingested.
Expert advice on gut health
If you want to learn more about gut health, check out our conversation with Dr Unnati Desai on the Let’s Talk Health podcast .
Unnati speaks at length about improving the health of your gut, exciting new research linking the brain and the digestive system, and the impact that lifestyle, diet, and hydration can have on our gastrointestinal health.
She also touches on stress and the role it plays with inflammation, and how certain foods and probiotics can help balance bacteria levels in the gut.
If you use Apple Music for your podcasts, click here to access the episode
Why is gut health important?
Gut health is crucial for our overall health and wellbeing because it influences everything from digestion and nutrient absorption to immune function and our mental health.
A healthy gut microbiome made up of a diverse range of balanced microbial communities will help aid with the breaking down of food, the production of essential nutrients like vitamins and short-chain fatty acids, and the regulation of immune responses for fighting off harmful pathogens.
Additionally, the ‘gut brain axis’ connects the gut to the brain, which means the health of our gut and the way we digest and absorb food can influence our mood, cognition, and stress response.
How do I know if I have a healthy gut?
This is a good question that can be difficult to answer.
It’s often the case that you won’t know somethings wrong until you start experiencing uncomfortable symptoms like changes to your bowel movement activity, constipation or diarrhoea, inflammation, stomach-ache, bloating, or reflux.
From time to time, we all eat and drink things that don’t agree with us. What’s important is that we recognise persistent symptoms that don’t come and go with time.
If this sounds familiar, seeking help from your GP , a nutritionist, or dietician can help unpack the cause of these symptoms. Getting help from a professional is important, because everyone’s gut is unique to them, making a lot of generalised advice redundant.
Food, drink, and gut health
The health of your gut is largely dictated by what you eat and drink.
Because everyone’s microbiome is different, trial and error is often the only way to work out what might be causing a certain reaction in you when you eat or drink something.
For example, some people avoid dairy because they are lactose intolerant and lack the ability to digest things like milk, cheese, and butter whilst others find they’re affected negatively by spicy food.
What else affects gut health?
There are other lifestyle factors that can impact gut health outside of what we eat and drink. These include:
- Exercise and movement
- Lack of sleep
- Our DNA and genetics
- Antibiotic usage
Signs and symptoms of poor gut health
Signs of poor gut health include:
- Acid reflux
- Constipation
- Chronic inflammation
- Frequent infections or illness
- Food intolerances
- Skin health problems
- Persistent fatigue.
Conditions linked to poor gut health
Imbalances in our gut microbiome (known as dysbiosis) have been linked to a range of different health issues, including:
- Gastrointestinal disorders
- Irritable bowel syndrome (IBS)
- Inflammatory bowel disease (IBD)
- Metabolic disorders
- Type 2 diabetes
- Autoimmune diseases
- Mental health disorders
The impact of poor gut health
Weight loss.
Gut bacteria imbalance has been linked to both obesity and weight gain. It’s thought that this is because certain gut microbes can affect how calories are absorbed from food, how hungry we feel, and the storage of fat.
Additionally, research indicates that gut health may influence insulin sensitivity and inflammation, both of which are factors that influence metabolic health and weight management.
Drive and motivation
Emerging research seems to suggest that there may be a connection between gut health and brain function that influences things like motivation and cognitive performance.
Because our gut microbiome produces neurotransmitters like serotonin and dopamine, imbalances in gut bacteria can affect the production of these neurotransmitters which will have a knock-on effect on our motivation and drive.
Sleep quality
It’s no secret that sleep deprivation and prolonged periods of low-quality sleep can result in increased inflammation and stress hormone production.
New research also suggests that the gut/brain axis allows the gut to communicate with the brain, meaning stressors that aggravate and inflame the GI tract can also cause anxiety, stress, and other emotions and feelings that negatively impact sleep quality.
When we eat, our gut breaks down food and releases hormones.
As our gut communicates with our brain, feelings and conditions like anxiety, depression, and stress can be affected positively or negatively depending on the hormones our gut releases during digestion.
Stressful experiences can alter gut microbiome composition and function, leading to a bacteria imbalance.
Conversely, gut microbes produce molecules that can help regulate stress responses and influence the production of stress hormones like cortisol. Imbalances in the gut microbiome may contribute to stress-related symptoms and affect resilience to stressors.
How to improve gut health
In recent years, research has spread the word about the importance of the gut in regulating our overall health and wellbeing. This has led to an increased interest around healing and repairing the gut.
Whether this means managing stress levels or reducing the amount of processed food you eat, there are many ways to naturally improve gut health and repair inflammation and bacterial imbalances.
Eating a healthy, balanced diet
‘Gut health foods’ are a great way to regulate the hormones your body releases during digestion.
A diet rich in fibre obtained from fruits, vegetables, whole grains, and legumes will provide essential nutrients for beneficial gut bacteria to thrive.
Dietary fibre in the colon results in the production of short-chain fatty acids (SCFAs) like butyrate, acetate, and propionate, which help nourish the cells lining the walls of our intestines and maintain gut barrier integrity.
Avoid highly processed foods
Conversely, a diet high in processed foods, added sugars, and unhealthy fats can promote the growth of harmful bacteria that reduce microbial diversity.
This imbalance, known as dysbiosis, can increase the risk of gastrointestinal disorders, inflammation, and chronic diseases like obesity and metabolic syndrome.
Probiotic-rich foods
Probiotics are live bacteria that have health benefits, including regulating gut health. They can be found in foods like:
Probiotic supplements
In recent years, probiotic supplements have gained significant attention for their potential to support gut health. Probiotics are live microorganisms (like bacteria and yeast strains) that confer health benefits when consumed in adequate amounts.
Probiotics for gut health aim to replenish and restore the balance of beneficial bacteria in the gut microbiome which can be disrupted by poor diet, antibiotic use, illness, or stress levels.
Certain probiotic strains have also shown that they can support digestion and alleviate gastrointestinal symptoms like bloating, gas, diarrhoea, and constipation. Probiotics may help regulate bowel movements, enhance nutrient absorption, and improve overall digestive function.
Some probiotic strains have anti-inflammatory properties that can help reduce inflammation in the gut. This can be beneficial for individuals with inflammatory bowel diseases (IBD) like Crohn's disease and ulcerative colitis, as well as other inflammatory conditions that affect the digestive tract.
Want to find out more?
If you’re interested in learning more about gut health, check out our conversation with Dr Unnati Desai on the Let’s Talk Health podcast .
In this episode, Unnati speaks at length about how best to improve the health of your gut, exciting new research linking the brain and the digestive system, and the impact that lifestyle, diet, and hydration can have on our gastrointestinal health.
Click either of the links below to listen now:
- Let's Talk Health on Spotify
- Let's Talk Health on Apple Music
Last updated Thursday 29 August 2024
First published on Tuesday 27 August 2024
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The Importance of Nursing Research
Nursing research has a tremendous influence on current and future professional nursing practice, thus rendering it an essential component of the educational process. This article chronicles the learning experiences of two undergraduate nursing students who were provided with the opportunity to become team members in a study funded by the National Institute of Nursing Research. The application process, the various learning opportunities and responsibilities performed by the students, and the benefits and outcomes of the experience are described. The authors hope that by sharing their learning experiences, more students will be given similar opportunities using the strategies presented in this article. Nursing research is critical to the nursing profession and is necessary for continuing advancements that promote optimal nursing care.
Throughout the 21st century, the role of nurse has evolved significantly. Nurses work in a variety of settings, including the hospital, the classroom, the community health department, the business sector, home health care, and the laboratory. Although each role carries different responsibilities, the primary goal of a professional nurse remains the same: to be the client's advocate and provide optimal care on the basis of evidence obtained through research.
Baccalaureate programs in the United States prepare students for entry-level nursing positions. The focus is to care for individuals throughout the human life span. Knowledge is acquired from textbooks, classroom and Web-based instruction, simulation, and clinical experiences. The goal of all programs is for students to graduate as safe, entry-level professionals, having received a well-rounded exposure to the nursing field. Students are exposed to evidence-based nursing practice throughout their curriculum; however, the allocated time for nursing research is often limited. Many programs require only one 3-credit hour course for nursing research. This amount of time is limited, despite the broad spectrum of nursing research and its influence on current and future nursing care.
Research is typically not among the traditional responsibilities of an entry-level nurse. Many nurses are involved in either direct patient care or administrative aspects of health care. Nursing research is a growing field in which individuals within the profession can contribute a variety of skills and experiences to the science of nursing care. There are frequent misconceptions as to what nursing research is. Some individuals do not even know how to begin to define nursing research. According to Polit and Beck (2006) , nursing research is:
systematic inquiry designed to develop knowledge about issues of importance to nurses, including nursing practice, nursing education, and nursing administration. (p. 4)
Nursing research is vital to the practice of professional nursing, and the importance of its inclusion during undergraduate instruction cannot be overemphasized. Only with exposure and experience can students begin to understand the concept and importance of nursing research.
The purpose of this article is to describe undergraduate students’ experiences of becoming aware of and participating in a federally funded research study from the National Institute of Nursing Research. As a part of funding for the study, which was an AREA award ( A cademic R esearch E nhancement A ward, R15 mechanism), there were designated opportunities for student involvement. The primary aim of the research study was to investigate the effects of gene-environment interactions on risk factors of preclinical cardiovascular disease in a cohort of 585 young adults who all had a positive family history of cardiovascular disease (i.e., essential hypertension or premature myocardial infarction at age 55 or younger in one or both biological parents or in one or more grandparents), verified in the medical record. Specific genes examined included cytochrome P-450, family 1, subfamily A, polypeptide 1; cytochrome P-450 2A; glutathione S-transferase mu 1; and glutathione S-transferase theta 1. Cardiovascular-dependent measures were diastolic blood pressure, endothelium-dependent arterial vasodilation, left ventricular mass indexed for body size, systolic blood pressure, and total peripheral resistance. The effects of ethnicity and gender were also explored.
Learning Opportunity
The learning process began with the principal investigator (M.S.T.) of the study visiting the junior class (class of 2007) of baccalaureate students at the Medical College of Georgia. This particular student group was chosen due to their academic standing because they would have the chance to take full advantage of learning directly from a nurse researcher for one full year before graduation. The principal investigator briefly presented and discussed the growing field of nursing research, the advancements made by nursing research, and the critical role of nursing research to nursing practice. The principal investigator also presented an overview of the funded research study and extended an invitation to students to apply for two part-time positions on the grant that were designed specifically for nursing student involvement. Students recognized the excellent opportunity and were intrigued with the future possibilities. They understood this option was unique and appeared to be a great pathway for becoming an active participant in learning the nursing research process through involvement in an official nursing research study.
The principal investigator established objective criteria for the application process. The criteria included writing a maximum 1-page essay sharing the reasons why the students wanted to join the research project as a team member and also sharing their personal and professional goals for involvement in the study. Many students were interested; thus, it was a very competitive process. The principal investigator reviewed the essays and selected approximately 10 prospective individuals for an interview. The interview was an extension of the essay. At the interview, the principal investigator further described the positions, provided a detailed overview of the grant, and had the opportunity to gain a better understanding of the student candidates. The students were encouraged to ask questions to further understand the expectations of the prospective opportunity. The interview also provided the students with increased exposure to the study's goal and more familiarization with the expectations of the funded positions.
After the interview process was completed, two individuals were selected, per the grant specifications. The selected individuals described the interview process as a positive experience that helped solidify their desire to become involved in the research study. The principal investigator emphasized that this job opportunity was designed to be a learning experience in which the students would be guided through the entire research study process and become members of a multidisciplinary team. Time responsibilities for each student included approximately 6 hours per week. The principal investigator communicated clearly that the nursing baccalaureate program was the first priority for the students, and thus provided a flexible work schedule.
Research Study Experience
The students began working in early april 2006. The first step in the work experience included 6 weeks of funded orientation. This was their first exposure to the research process; thus, it was important for the students to be provided with a strong foundation. Orientation included attending a team meeting and being introduced to the members of the multidisciplinary team (i.e., biostatistician, cardiologist, geneticists, nurse researcher, and psychologist, all of whom served as co-investigators, and the genetic laboratory personnel); reviewing the grant application; completing the Collaborative Institutional Training Initiative (CITI) (2000) ; completing the Roche educational program on genetics; and touring the worksite facilities. Reviewing the grant gave the students a better understanding of the specific aims and objectives of the study and the intended procedures of the genetic laboratory work in which the students would be involved. The complexity of the grant required the principal investigator to further explain and clarify specific details. The CITI training, which is required by the institution's Office of Human Research Protection, was completed online and took approximately 5.5 hours. The CITI program was presented in a tutorial format, and satisfactory completion of numerous quizzes was required. The task was tedious and time consuming, but valuable and essential, as it increased the awareness of the established codes of conduct for research. At the conclusion of the CITI training, the students understood the necessary policies and procedures for maintaining security and confidentiality of human subjects, the legal and ethical issues regarding the research process, and the essential procedures for research conduct.
Although the students had a basic understanding of genetics, they completed the Roche Genetics Education Program (2004) to gain a deeper understanding. The program was direct and easy to navigate and was excellent for all learning styles, as it contained both visual and auditory explanations. The explanations covered both basic and complex genetic concepts. Through the use of the genetics program, the students were able to comprehend abstract genetic details and to further understand the importance and influence of genetics on personal health. To conclude the orientation process, students were taught basic laboratory procedures, such as polymerase chain reaction and restrictive enzyme digestion, which were used to perform genotyping for the study. After these procedures had been observed several times, the students were given the opportunity to acquire hands-on experience with these laboratory techniques. Each of these components of the orientation process provided the students with the needed foundation for becoming involved in the research study.
After approximately 2 months of orientation, the students were ready to begin working in the genetics laboratory. One of the primary responsibilities of the students would be to further learn and become confident with genotyping techniques. The laboratory was shared among research personnel of several funded studies, with various research experiments being conducted concurrently. The students, under the supervision of the principal investigator and geneticist (H.Z.), also worked with experienced research assistants to perform the genotyping. The students maintained a daily log describing the laboratory genotyping procedures and experiments, and these logs were reviewed at team meetings. Although the actual procedure for polymerase chain reaction seemed straightforward, the students quickly learned that quality control must be used. Sometimes during genotyping, the DNA samples did not produce results. The students discovered that there are numerous contributing factors to successful polymerase chain reaction, such as quality of DNA templates, primer specifications, temperature settings, gel conditions, pipette measuring accuracy, and general laboratory techniques. Even the slightest error could result in permanent DNA sample loss, major experiment failure, or DNA sample contamination.
The students met with the research team members frequently to discuss and troubleshoot potential solutions and problem solve techniques that would foster improving the success rate and productivity of the genotyping. From the laboratory experience, the students learned that every detail must be considered and addressed precisely and meticulously when conducting experiments. Sometimes the process became frustrating, but the students soon discovered that patience and persistence were the most important attributes for a laboratory researcher to possess. The laboratory experience was an excellent hands-on learning opportunity. The students no longer viewed research as strictly information gathered from a journal or textbook, but rather as a physical act that required extreme concentration, dedication, and determination.
After spending numerous months in the laboratory performing the required genotyping, the students had the opportunity to be exposed to another role of a nurse researcher. They performed literature reviews regarding the study. Although the students had written papers in their nursing school program that required literature citations, they were not familiar with all of the library resources available to them. In no time, the students learned which library and online resources had the most validity and what would be the most relevant to their study. The literature search results provided the students and principal investigator with information on new studies that had been conducted on gene-environment interactions regarding tobacco smoke exposure and cardiovascular disease. From the literature review experience, the students learned the importance of being selective and time efficient. Often when a search was first begun, thousands of articles were listed, but the students learned the importance of narrowing the searches to the specific areas of focus. After the students completed their searches, they met with the principal investigator, who provided direction on the articles identified as the most relevant to the study.
The students continued working with the principal investigator during data review, analysis, and preparation of dissemination of the results (i.e., the publishing process). They helped to prepare an abstract submission of the study presented at an international meeting ( Tingen et al., 2007 ). They also helped with the preparation of manuscripts of the study results. By the conclusion of their work experience, the students will have been exposed to and participated in the entire research process.
Benefits and Outcomes
From the students’ perspectives, this opportunity was extremely beneficial. Prior to this experience, the students were not familiar with nursing research. Their original perception of research was that it was conducted by people with chemistry, biology, biochemistry, and genetic degrees in laboratories at major universities. They now realize that nursing and research can be combined and that optimal nursing care is dependent on the latest research findings. In addition, the students believe this opportunity has been beneficial in learning that nurse researchers are valuable to nurses in other settings. For example, one of the long-term goals of this research study is to develop appropriate interventions for children who are more susceptible to and at risk for the harmful effects of tobacco smoke due to their genetic heritage. The information obtained by a nurse researcher can be disseminated to nurses who work directly with the individuals to whom the research applies. Practice that has shown to be effective through research allows nurses to better advocate for patients and provide the best possible care. Although the majority of nurses who provide patient care will be consumers of nursing research, implementing evidence-based nursing practice is crucial to provide optimal nursing care. Information from nursing research has the potential to directly impact the care provided to patients in all health care settings.
Now that the students have had the opportunity to become more familiar with nursing research through involvement as team members, they recognize that their future professional possibilities are endless. Nursing research is an emerging and growing field in which individuals can apply their nursing education to discover new advancements that promote evidence-based care. They learned the research process and the important roles that each team member plays during the study phases of conception, design, implementation, analysis, and dissemination. Each aspect of the research process is important and contributes to the overall success of the study.
The students also discovered the benefit of trying new things. Prior to this experience, they had little exposure to the research process and nursing research. Consequently, they had to be receptive to learning and recognize that acquiring new knowledge was a gradual process. At times, the students felt anxious because all aspects were new, but they realized that without trying, they would never advance and feel comfortable with the research process. As the students reflected, they thought this was an excellent growing experience professionally, scholastically, and personally. In addition, this opportunity benefited the students’ peers through discussions and their sharing of work responsibilities, the research process, and the importance of evidence-based practice. As future nurses, the students are strong proponents of nursing research, and this experience has also broadened their horizons regarding future professional growth and opportunities. In addition, they have a better understanding of the importance of scientific evidence to support their clinical practice. As a result, the students thought that a stronger emphasis should be placed on nursing research in undergraduate baccalaureate education and that more students should have the opportunity to participate as team members in nursing research studies.
The students were almost one full year into nursing school and thought they had learned about all of the possibilities for their futures when they were first presented with this learning opportunity. They knew their future options were numerous and included working in acute care and community settings. They also realized they could further their education and pursue graduate degrees to include a master's degree and become an administrator, educator, clinical nurse specialist, nurse anesthetist, or nurse practitioner, or potentially pursue a doctorate. They did not know there was an emerging and growing field in which their nursing education could be applied and furthered—the area of research and the role of becoming a nurse researcher. Prior to this experience, students perceived their possibilities for a professional career in nursing were tremendous. Now by being involved in the entire process of conducting a federally funded research study, they realized their future professional possibilities are limitless.
The authors of this paper hope that by sharing their experience, they will encourage both nursing faculty and nursing students to not only introduce the research process into the nursing curriculum, but also to consider making nursing research a tangible and more integrated process. They think that a more beneficial approach to the introduction of research may be achieved through incorporating research-related content into each nursing course throughout the educational process. This could be conducted in addition to the current curriculum plan of many schools of nursing that require a single and concentrated 3-hour research course with a goal of research becoming a positive experience for students that is enthusiastically received as a new learning opportunity. In addition, students who are involved as team members in a funded research study may be provided with scheduled classroom opportunities for making progress reports to their peers. Also, the students could field questions regarding the research project and their experiences. These activities may foster increased learning and interest about research among the students’ classmates.
As nursing students are the future members of the nursing profession, and for the profession to continue to advance, nursing research must be the foundation of comprehensive, evidence-based clinical practice. This may only occur with increased exposure to nursing research. Therefore, it is critical that the future members of the nursing profession be exposed to, develop an appreciation for, and become more involved in nursing research, and thus incorporate its outcomes into the delivery of optimal professional nursing practice.
Acknowledgments
The lead author was awarded a grant (NR008871) from the National Institutes of Health, National Institute of Nursing Research.
- Collaborative Institutional Training Initiative [April 14, 2006]; Office of Human Research Protection. The Medical College of Georgia. 2000 from http://www.mcg.edu/Research/ohrp/training/citi.html .
- Polit DF, Beck CT. Essentials of nursing research: Methods, appraisal, and utilization. 6th ed. Lippincott Williams & Wilkins; Philadelphia: 2006. [ Google Scholar ]
- Roche Genetics Education Program [May 10, 2006]; Education. 2004 from http://www.roche.com/research_and_development_r_d_overview/education.htm .
- Tingen MS, Ludwig DA, Dong Y, Zhu H, Andrews JO, Burnett AH, et al. Tobacco smoke exposure and genetics: Youth at risk for cardiovascular disease.. Proceedings of the 13th Annual Meeting of the Society for Research on Nicotine and Tobacco.2007. p. 39. [ Google Scholar ]
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To truly connect with your audience, understanding the “why” behind their actions is crucial. While quantitative data provides valuable metrics and patterns, qualitative insights delve deeper, revealing the motivations, emotions, and personal contexts driving consumer decisions. This article explores the importance of qualitative insights in consumer research, illustrating how they can enhance marketing strategies, product development, and customer relationships.
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The Limitations of Quantitative Data
Quantitative data gives a broad overview of customer behavior through numerical analysis . The metrics, from sales figures to website traffic and demographic statistics, clearly tell “what” is happening but often fail to explain “why” it happens. For example, selling more products than usual might mean success, but it will not tell the reasons behind this increase.
Was it a reaction to some new feature, seasonal promotion, or a shift in the market trends? Unless one understands the underlying motivations, sustaining and building on the success may prove difficult.
Uncovering Motivations with Qualitative Insights
Interviews, focus groups, and ethnographic studies are some of the qual research methods through which an understanding of the motivations and feelings of consumers can be derived. Insightfully, these ideas answer the “why” of consumer actions. For example, a focus group could find that people prefer a certain product because it shows a part of personal values or lifestyle; it can thus evade a clear explanation from quantitative data only.
Knowing Emotional Drivers
Qualitative research helps uncover the emotional triggers of consumer decisions. Getting into the way consumers feel about a brand or product helps businesses create messages that strike deeper chords with target consumers. For instance, a consumer may be drawn to a certain brand because it evokes feelings of nostalgia or even trust—factors which at times cannot be captured by numbers.
Exploring Consumer Needs and Desires
Qualitative research can help organizations unearth unsatisfied needs and desires within their target segment. Such insights can help a company innovate and subsequently develop products or services that truly alleviate the pain points of consumers. For instance, in-depth interviews with users of a mobile application will give insights into irritations they face while using the interface and therefore improve design for better user satisfaction.
Inculcate Contextual Understanding
Qualitative insights imbibe context into consumer behavior and, hence, provide the detail of the how and why behind people’s choices. Ethnographic research , through consumer observation in his or her natural environment, can identify how factors of culture, society, and environment impact purchasing behavior. Contextual understanding of this nature helps a business in developing marketing strategies that have effect and impact.
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Enhancing Marketing Strategies with Qualitative Insights
Qualitative research provides core insight into the definitive shaping of effective marketing strategies. It helps businesses to have campaigns more likely to engage and convert consumers by understanding the underlying motivations and preferences of their target audience.
Developing Targeted Messaging
Knowledge of consumer emotions and insights lets a business develop messages that are relevant and resonate with its target audiences. For example, if a company is planning to launch a new line of eco-friendly products, it can conduct qualitative research on the most significant environmental concerns that consumers are most passionate about. This can help to situate messages about the brand’s sustainability in a manner that resonates with the eco-conscious consumer.
Creating Engaging Content
The preference and interests of your audience enable one to come up with engaging content that will also capture their interests. This can also be obtained from qualitative research such as storytelling, educational content, or interactive experiences—content likely engaging to your target audience. This insight would go a long way in crafting a content strategy that maximizes impact and reach.
Improving Customer Experience
Qualitative research into consumer experience reveals their pains and ways in which a better experience can be delivered to them. For example, the in-depth interviews of the customers may involve questions related to product use and the customer service acquired. These resolutions improve consumer satisfaction and loyalty, building better brand experiences in return.
Informing Product Development with Qualitative Research
The other place where qualitative insights can be a treasure is product development. Understanding the needs, preferences, and pain points can help businesses develop products that will really meet market requirements.
Identifying User Needs
It provides an understanding of what consumers would be after in a product. Businesses would also get elaborate feedback from possible users about features, functionality, and design through interviews or focus groups. This guides the product development team to craft solutions that fulfill real user needs.
Testing of Product Concepts
Qualitative research allows for testing of concepts and prototypes even before the new product is launched, among the target users. The feedback captured through such research helps one discover the problems and refine the product before release into the market. For example, in a company developing a new kitchen appliance, usability tests should be conducted to see if the product is easy to use and meets user expectations.
Exploring Consumer Preferences
Qualitative research into consumer preference helps in developing insight regarding the design and product features among firms. For instance, focus groups may reveal features in a product or preference for the various colors of materials or functionalities, guiding product development that is of interest to consumers.
Building Stronger Customer Relationships
Qualitative insights, aside from intensifying marketing and product development, support building a more profound relationship with one’s customers. Being mindful of the emotions and motivations behind consumer action will lead organizations to make stronger relationships and more meaningful interactions with them.
Personalizing Customer Interactions
Based on the insights related to individual preferences and experiences, qualitative research helps in the personalization of customer interactions. Personalization could range from customized recommendations to communication, making it more engaging and relevant for the consumers.
Enhancing Customer Support
Regular issues and concerns arising in qualitative research help a business fine-tune its customer support service. For instance, the analysis of feedback from support interactions may show certain recurring problems or areas of improvement, hence enabling the implementation of more effective support solutions that increase customer satisfaction.
Building Brand Loyalty
Emotive and psychological needs are being attended to for a consumer head toward building or reinforcing brand loyalty. Qualitative insights can recognize what drives the affinity and loyalty of consumers toward a brand, helping companies develop strategies that enhance positive associations and nurture long-term relationships.
Quantitative measures measure trends and metrics, while the qualitative element looks deeper into the motivations, feelings, and contexts behind consumer behaviors. Having integrated strategies put in place with qualitative research, businesses will have the ability to develop so much more effective marketing campaigns by creating products for actual needs while remaining authentic to their audience. At the end of the day, the “why” of consumer action is what connects to creating success over the long run.
As opposed to quantitative, what would be the main advantage of qualitative insights?
On the other hand, qualitative insights offer knowledge of the reasons, feelings, and other motivating factors lying behind certain consumer actions that quantitative data cannot. From here, businesses can develop a lot more appropriate and effective marketing strategies and product design.
How can qualitative research methods, such as focus groups and interviews, make marketing strategies more effective?
Focus groups and interviews can elucidate detailed consumer wants and emotional drivers, which enables businesses to create messaging and content more strongly resonant with their audience. This eventually results in more impactful marketing campaigns.
How can qualitative insights inform the development of a product?
Qualitative insights help identify user needs, preferences, and pain points to guide the development of products better able to meet market demands. With tests of product concepts against qualitative feedback, new products are launched into the market in line with consumer expectations.
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Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. She is also a thought leader writing about social innovation, sharing economy, social business, and the commons. Aside her work for IntelligentHQ, Maria Fonseca is a visual artist and filmmaker that has exhibited widely in international events such as Manifesta 5, Sao Paulo Biennial, Photo Espana, Moderna Museet in Stockholm, Joshibi University and many others. She concluded her PhD on essayistic filmmaking , taken at University of Westminster in London and is preparing her post doc that will explore the links between creativity and the sharing economy.
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Placing research in the bigger context of its field and where it fits into the scientific process can help people better understand and interpret new findings as they emerge. A single study usually uncovers only a piece of a larger puzzle. Questions about how the world works are often investigated on many different levels.
Why Research Is Necessary and Valuable in Our Daily Lives. It's a tool for building knowledge and facilitating learning. It's a means to understand issues and increase public awareness. It helps us succeed in business. It allows us to disprove lies and support truths. It is a means to find, gauge, and seize opportunities.
Discuss how scientific research guides public policy. Appreciate how scientific research can be important in making personal decisions. Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people's authority, and blind luck.
Abstract. A working knowledge of research - both how it is done, and how it can be used - is important for everyone involved in direct patient care and the planning & delivery of eye programmes. A research coordinator collecting data from a health extension worker. ethiopia. The mention of 'research' can be off-putting and may seem ...
Abstractspiepr Abs1. Every day people do research as they gather information to learn about something of interest. In the scientific world, however, research means something different than simply gathering information. Scientific research is characterized by its careful planning and observing, by its relentless efforts to understand and explain ...
Discuss how scientific research guides public policy. Appreciate how scientific research can be important in making personal decisions. Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people's authority, and blind luck.
Appreciate how scientific research can be important in making personal decisions. Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people's authority, and blind luck. While many of us feel confident in our abilities to decipher and interact ...
Research is critical to improving patient outcomes and the quality of healthcare. It helps us to understand what works, what doesn't work, and why. In addition, research is essential for developing new treatments and therapies. Without research, we would not have many of the lifesaving vaccines and medications that we take for granted today.
Research can span a broad range of approaches, from purely theoretical to practice-oriented; different approaches often coexist and fertilize each other. Research ignites human progress and societal change. In turn, society drives and supports research. The specific role of research in Informatics is discussed.
At its core, ethics in scientific research aims to ensure that the pursuit of knowledge does not come at the expense of societal or individual well-being. It fosters an environment where scientific inquiry can thrive responsibly 1. The need to understand and uphold ethics in scientific research is pertinent in today's scientific community.
and make for good science and scientific research. The purpose of this introductory chapter is to convey what methodology is, why it is needed, and the key tenets that guide what we do as scientists. These foci may seem obvious—after all, everyone knows what methodology is and why it is needed. Perhaps so, but the answers are not all so obvious.
As librarians we are not only on the front line of information sharing, we are also its guardians. I believe we need to hold creators accountable. If you don't know or understand research methods - learn them! If a source or organization will not provide or support the process, don't support it. We need to start treating data with respect or all information will soon become meaningless.
According to the Unite for Sight online module titled " The Importance of Research ": "The purpose of research is to inform action. Thus, your study should seek to contextualize its findings within the larger body of research. Research must always be of high quality in order to produce knowledge that is applicable outside of the research ...
Because a great deal of medical research falls under the purview of multiple federal regulations, it is important to understand how the various rules overlap or diverge. The chapter also explains how the definition of research has become quite complex under the various federal regulations, which make a distinction between research and some ...
A research methodology gives research legitimacy and provides scientifically sound findings. It also provides a detailed plan that helps to keep researchers on track, making the process smooth, effective and manageable. A researcher's methodology allows the reader to understand the approach and methods used to reach conclusions.
Education in research ethics is can help people get a better understanding of ethical standards, policies, and issues and improve ethical judgment and decision making. Many of the deviations that occur in research may occur because researchers simply do not know or have never thought seriously about some of the ethical norms of research.
Builds up credibility. People are willing to listen and trust someone with new information on one condition - it's backed up. And that's exactly where research comes in. Conducting studies on new and unfamiliar subjects, and achieving the desired or expected outcome, can help people accept the unknown.
It is also important to understand that the professors who design academic programs in criminal justice at the associate and bachelor level believe that an understanding of research methods is important for students. That is why, more than likely, this research methods course is a required course in your degree program.
Learn why statistics in psychology are so important for people entering this field of work. ... By understanding the research process—including the types of statistical analyses used—we become a wise consumer of psychology information and can make better judgments of the information we come across. Understanding statistics in psychology ...
2- Research Helps in Problem-solving. The goal of the research is to broaden our understanding. Research gives us the information and knowledge to solve problems and make decisions. To differentiate between research that attempts to advance our knowledge and research that seeks to apply pre-existing information to real-world situations.
Funders have invested in physical health research over mental health research for so long, that a study by MQ found that just £9 was spent on research per person impacted by mental illness. Research into autism is equally underfunded, with Autistica revealing that just £6.60 is spent on research per autistic person per year.
Many prominent research studies and theories have significantly contributed to shaping the cognitive psychology field. For instance, the earliest research was based on Jean Piaget and the stages of cognitive development he identified in the 1930s. By 1956, American psychologist George A. Miller advanced our understanding of short-term memory ...
This underpins the study topic in order that the reader can understand how any research questions and objectives are formulated. It is important to distinguish between these two frameworks. A theoretical framework describes the rationale for applying a particular theory to provide support and structure for the topic being studied.
Additionally, it is important for the mentor to understand the personal and professional goals of the mentee. Asking questions that lead to generative discussions is a valuable skill that will not only help the mentor to better understand the mentee's professional circumstances, but also make it easier for the mentor to reframe a situation ...
Emerging research seems to suggest that there may be a connection between gut health and brain function that influences things like motivation and cognitive performance. Because our gut microbiome produces neurotransmitters like serotonin and dopamine, imbalances in gut bacteria can affect the production of these neurotransmitters which will ...
4) Nursing research is vital to the practice of professional nursing, and the importance of its inclusion during undergraduate instruction cannot be overemphasized. Only with exposure and experience can students begin to understand the concept and importance of nursing research. The purpose of this article is to describe undergraduate students ...
Inculcate Contextual Understanding. Qualitative insights imbibe context into consumer behavior and, hence, provide the detail of the how and why behind people's choices. Ethnographic research, through consumer observation in his or her natural environment, can identify how factors of culture, society, and environment impact purchasing ...