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How to write a great cover letter in 2024: tips and structure

young-woman-checking-her-cover-lette

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

  • Pronouns (optional)
  • Location (optional)
  • Email address
  • Phone number (optional)
  • Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

  • They want someone who can write social media posts and blog content on tight deadlines
  • They value collaboration and input from every team member
  • They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

  • Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
  • Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
  • Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
  • Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
  • Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
  • Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
  • Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
  • Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
  • Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
  • Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
  • Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
  • Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
  • Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
  • Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
  • Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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60+ Cover Letter Examples in 2024 [For All Professions]

Background Image

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

cover letter example for career change

Here’s what this cover letter does right:

  • Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
  • Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
  • Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

cover letter example for a recent graduate

  • Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
  • Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
  • Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

Cover Letter Example for Middle Management

  • Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
  • Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
  • Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

cover letter example for business manager

  • Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
  • Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
  • Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

cover letter example for phd

Here’s what this cover letter does right: 

  • Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
  • Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

cover letter example for senior executive

  • Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
  • Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
  • Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

Cover Letter Example

  • Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
  • A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
  • Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

cover letter examples

  • Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
  • Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
  • Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

best cover letter example

  • Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
  • Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
  • Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

Cover Letter Example for Digital Marketing

  • Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
  • Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
  • Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

Cover Letter Example for Graphic Designer

  • Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
  • Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
  • Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

Cover Letter Example for Administrative Assistant

  • Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
  • Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
  • Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

Cover Letter Example for Front Desk

  • Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
  • Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
  • Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

Cover Letter Example for Human Resources

  • It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
  • Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
  • Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

Cover Letter Example  for Sales Agent

  • Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
  • Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
  • Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

Cover Letter Example for Receptionist

  • Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
  • Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
  • Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

Cover Letter Example for Information Technology

  • Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
  • Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
  • Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

Cover Letter Example for Real Estate Agent

  • Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
  • Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
  • Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

Cover Letter Example for Teacher

  • Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
  • Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
  • Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

Cover Letter Example for Project Manager

  • Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
  • Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
  • Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

Cover Letter Example for Paralegal

  • Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
  • Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
  • Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

  • Acting Cover Letter Examples
  • Accounting Cover Letter Examples
  • Administrative Assistant Cover Letter Examples
  • Architecture Cover Letter Examples
  • Attorney Cover Letter Examples
  • Barista Cover Letter Examples
  • Bartender Cover Letter Examples
  • Business Cover Letter Examples
  • Business Analyst Cover Letter Examples
  • College Student Cover Letter Examples
  • Computer Science Cover Letter Examples
  • Construction Cover Letter Examples
  • Consultant Cover Letter Examples
  • Customer Service Cover Letter Examples
  • Data Analyst Cover Letter Examples
  • Data Entry Cover Letter Examples
  • Dental Assistant Cover Letter Examples
  • Digital Marketing Cover Letter Examples
  • Elementary Teacher Cover Letter Examples
  • Engineering Cover Letter Examples
  • Executive Assistant Cover Letter Examples
  • Finance Cover Letter Examples
  • Graphic Design Cover Letter Examples
  • Healthcare Cover Letter Examples
  • Human Resources Cover Letter Examples
  • IT Cover Letter Examples
  • Law Cover Letter Examples
  • Management Cover Letter Examples
  • Marketing Cover Letter Examples
  • Mechanical Engineering Cover Letter Examples
  • Medical Assistant Cover Letter Examples
  • Nurse Practitioner Cover Letter Examples
  • Physician Cover Letter Examples
  • Project Manager Cover Letter Examples
  • Receptionist Cover Letter Examples
  • Retail Cover Letter Examples
  • Sales Cover Letter Examples
  • Social Work Cover Letter Examples
  • Software Engineer Cover Letter Examples
  • Substitute Teacher Cover Letter Examples
  • Teacher Assistant Cover Letter Examples
  • Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

  • Header - Input your contact information.
  • Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
  • Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
  • The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
  • The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
  • Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

cover letter structure

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

cover letter examples templates

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

  • Phone Number
  • Name of the hiring manager / their professional title
  • Name of the company you’re applying to

Optionally, you can also include the following:

  • Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
  • Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • To whom it may concern
  • Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

  • What’s the company’s business model?
  • What’s the company's product or service? Have you used it?
  • What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

  • Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
  • Thank the hiring manager for their time. After all, it never hurts to be polite. 
  • Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

  • Best Regards,
  • Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Cover Letter Writing Checklist

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

  • The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
  • The sales pitch is usually the body of the cover letter. 
  • The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

  • How to Write a Resume
  • Cover Letter Mistakes to Avoid at All Costs
  • Cover Letter Format (w/ Examples & Free Templates)

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StandOut CV

12 CV cover letter examples

Andrew Fennell photo

A  cover letter  for your CV, or covering note is an introductory message that accompanies your CV when applying for a job.

The purpose of the cover letter is simple… Persuade the reader to open your CV.

Learn how to write a cover letter properly, and you will hugely increase your chances of getting responses and landing job interviews.

This guide, with 12 annotated cover letter examples will show you everything you need to know about creating a winning cover note.

CV templates 

How to layout a cover letter for your CV

This annotated example of a cover letter shows you how you should structure your cover letters, and the type of information you should be including.

You should always write your CV in the body of your email (or j ob site messaging system) so that it can be read instantly. Never attach it as a separate document, or the recipient probably won’t open it.

How to write a cover letter

Example CV cover letters

These 11 example CV cover letters from a range of industries should give you some good inspiration for creating your own cover letter.

Admin CV cover letter

Administrator Cover Letter example

This cover letter is aimed at administrative roles , so it highlights the candidate’s abilities in efficiency, report writing and meeting deadlines, whilst demonstrating the types of environments they have worked in.

Learn how to write a cover letter step-by-step here.

Customer service CV cover letter

Customer service cover letter example

This customer service cover letter briefly explains the candidate’s length of experience in the field and highlights some of the more important customer service skills such as call handling, order taking and complaint resolution.

This gives the reader an excellent introduction to the candidate and should certainly encourage them to open the CV.

See our full customer service cover letter guide,  sales assistant cover letter example  and waiter/waitress cover letter example .

Finance CV cover letter

Finance cover letter example

As a finance professional, it’s important to highlight your specialisms within finance, the types of companies you’ve worked for, and high level functions you’ve carried out within your cover letter. This will give the hiring manager a good overall feel of your abilities, and if it’s well tailored to the role, should provide them with enough info to excite them about your CV.

Quick tip: Use our job application tracker spreadsheet to track your applications and follow up with employers who don’t respond.

CV builder

Events CV cover letter

Events manager cover letter example

This events manager candidate has done a great job of summarising the type and size of events they manage, along with details of core skills such as leadership, project delivery and stakeholder management.

This certainly provides enough info to create a buzz around the CV attached and encourage the recipient to open it.

Executive assistant CV cover letter

Executive assistant cover letter example

This executive assistant CV cover letter provides a good high level intro to the candidate showing the reader key business support knowledge in areas such as admin, diary management and document management. It also shows that the candidate is confident supporting senior business figures.

Graduate CV cover letter

Graduate cover letter example

As a graduate , your cover letter will need to be a little longer than an experienced candidates, to compensate for your lack of experience and really sell yourself.

This candidate speaks in lots of detail about their education, qualifications, and extra-curricular work which relates to the roles they are applying for.

IT CV cover letter

IT Support cover letter example

As an IT candidate, it’s important not only to highlight your technical skills, but also show how you apply those skills in the workplace to translate real benefits for your employer.

This candidate gives a good overview of the candidates technical abilities and the types of projects they apply them to, along with results they achieve.

Marketing CV cover letter

Marketing Cover Letter example

This marketing cover letter provides readers with a summary of the candidate’s core marketing abilities such as media planning, brand awareness and cost reduction. It also explains the types of marketing campaigns and companies they have experience with – a great high-level intro.

Cover letter examples

Warehouse Operative cover letter – Training Contract cover letter – Cleaning Job cover letter – Nursery Assistant cover letter – Recruitment Consultant cover letter – Dental Nurse cover letter –

Chef cover letter – Editorial Assistant cover letter – Aircraft Mechanic cover letter – Biomedical Science cover letter – Cabin Crew cover letter – Finance Assistant cover letter – Hotel Receptionist cover letter – Asset Management cover letter – Assistant Psychologist cover letter – Beauty Therapist cover letter – Cafe Worker cover letter – HR Administrator cover letter – NQT cover letter – Quantity Surveyor cover letter

More cover letter examples

  • Academic cover letter
  • Account Manager cover letter
  • Accountant cover letter
  • Accounting cover letter
  • Accounts Assistant cover letter
  • Acting cover letter
  • Admin Assistant cover letter
  • Administrator cover letter
  • Apprenticeship cover letter
  • Architecture cover letter
  • Assistant Manager cover letter
  • Banking cover letter
  • Bar Staff cover letter
  • Barclays cover letter
  • Barista cover letter
  • Bartender cover letter
  • Business Analyst cover letter
  • Business Development Manager cover letter
  • Car Sales Person cover letter
  • Care Assistant cover letter
  • Career Change cover letter
  • Catering Assistant cover letter
  • Civil Engineer cover letter
  • Computer Science cover letter
  • Consulting cover letter
  • Copywriter cover letter
  • Cyber Security cover letter
  • Data Entry Clerk cover letter
  • Data Scientist cover letter
  • Delivery Driver cover letter
  • Digital Marketing cover letter
  • Electrician cover letter
  • Engineering cover letter
  • Estate Agent cover letter
  • Event Manager cover letter
  • Exam Invigilator cover letter
  • Executive Assistant cover letter
  • Fashion Designer cover letter
  • Finance cover letter
  • Financial Analyst cover letter
  • Google cover letter
  • Graduate cover letter
  • Graduate Engineer cover letter
  • Graduate Scheme cover letter
  • Graphic Design cover letter
  • Health Care Assistant cover letter
  • Hospitality cover letter
  • HR Assistant cover letter
  • HR cover letter
  • Interior Designer cover letter
  • Internal Position cover letter
  • Internship cover letter
  • Investment Banking cover letter
  • Investment Manager cover letter
  • IT Support cover letter
  • Journalist cover letter
  • JP Morgan cover letter
  • Lawyer cover letter
  • Legal Assistant cover letter
  • Legal cover letter
  • Library Assistant cover letter
  • Manager cover letter
  • Marine Engineer cover letter
  • Marketing Assistant cover letter
  • Marketing cover letter
  • Marketing Intern cover letter
  • Marketing Manager cover letter
  • McKinsey cover letter
  • Mechanical Engineer cover letter
  • Medical Receptionist cover letter
  • Medical Writer cover letter
  • Model cover letter
  • Nanny cover letter
  • Nurse cover letter
  • Nursing cover letter
  • Office Assistant cover letter
  • Office Manager cover letter
  • Operations Manager cover letter
  • Optical Assistant cover letter
  • Paralegal cover letter
  • Part Time cover letter
  • PE Teacher cover letter
  • Personal Assistant cover letter
  • Personal Trainer cover letter
  • Pharmacist cover letter
  • Pharmacy Assistant cover letter
  • PHD Application cover letter
  • Photographer cover letter
  • Placement cover letter
  • Private Equity cover letter
  • Product Manager cover letter
  • Production Assistant cover letter
  • Production Operator cover letter
  • Project Coordinator cover letter
  • Promotion cover letter
  • PWC cover letter
  • Quantity Surveyor cover letter
  • Receptionist cover letter
  • Research Assistant cover letter
  • Researcher cover letter
  • Retail Assistant cover letter
  • Retail cover letter
  • Retail Manager cover letter
  • Sales Advisor cover letter
  • Sales Executive cover letter
  • Sales Manager cover letter
  • Scrum Master cover letter
  • Security Officer cover letter
  • Ski Season cover letter
  • Social Media Executive cover letter
  • Social Media Manager cover letter
  • Software Developer cover letter
  • Software Engineer cover letter
  • Speculative cover letter
  • Student cover letter
  • Support Worker cover letter
  • Teaching Assistant cover letter
  • Team Leader cover letter
  • Trainee Dental Nurse cover letter
  • University cover letter
  • UX Designer cover letter
  • Volunteer cover letter

Project manager CV cover letter

Project manager cover letter example

A project manager’ s cover letter needs to quickly explain to recipients the types of projects they lead and the technical expertise they bring to the projects. It’s also important to describe level of experience, seniority and background.

See full project manager cover letter example + writing guide

Operations manager cover letter

Operations manager cover letter example

This operations management CV provides a brief introduction to the types of operations the candidate manages and the firms they work for.

They also touch upon some core operations skills such as efficiency, logistics and ROI improvement.

Sales CV cover letter

Sales cover letter example

As a sales candidate, this cover letter shows the types of business this person can generate and the size and scale of the impact they create by highlighting some sales results.

It also mentions some core sales skills like business development, presenting, working under pressure and closing deals.

Cover letter templates

Teacher cover letter

Teacher cover letter example

This teacher cover letter does a great job of introducing the candidate, and showing the recipient the key facts they will be looking for, such as; the age group they teach, subject specialisms, and the results they have achieved.

The cover letter is brief and gets to the point quickly, so that readers will instantly look to open the attached CV .

How to write your CV cover letter

Now that you’ve seem good examples of cover letters to accompany your CV (or resume if you are in the USA) this guide will show exactly how to write your own, and the content that needs to be included .

Send your CV cover letter in email format (when possible)

When applying for jobs online you usually have 2 choices…

1) Send a message via the job website’s messaging system

2) Send the recruiter an email directly

If you can find an email address for the recruiter, then I would always recommend sending an email directly because it gives you more control.

When you send a message through a job website, it will transfer into an email with basic formatting and an auto-generated headline , which will look like this when the recruiter receives it.

Email Subject line

If you cannot find an email address for the recruiter on the job advert, then try searching LinkedIn or the company website to find the relevant contact.

You may not always be able to find an email address, but when you can – always send a job application by email .

Make your subject line appealing

As you can see in the picture above, a bad subject line can kill your chances of actually having your email read in the first place.

Your subject line should stand out and give the recruiter a reason to open your email.

When recruiters look into their inbox, they are looking for one thing; a candidate who can do the job they are advertising – so give that to them in your subject line.

Your subject line should be a short summary of your experience that relates directly to the job you are applying for.

The following are good subject line examples;

KS2 Teacher with 5 years experience

Front End Web developer with HTML, HTML & JavaScript experience

Junior Graphic designer with 1st BA Hons Graphic Design

If your subject line shows that you have one or two of the most important requirements for the job, your email should get opened every time.

Address the recruiter by name

Address by name

To get the relationship off on the right foot, you should try to address the recruiter by name if you can.

Often the recruiter’s details will appear on the job advert but sometimes you may have to check out the company website or do some digging around on LinkedIn.

If you really can’t find the name, then it’s not the end of the world – just start with a simple friendly opening like “ Hi ”

(If you applying to a more traditional organisation such as an academic post for a university, you may want to use something a bit more formal like “ Dear sir or madam ”)

Use a friendly yet professional tone

It’s important to sound professional when writing a cover letter but you also need to demonstrate your ability to communicate with other people and show some personality.

If your email is too casual and written in an over-familiar tone, then you will come across us un-professional.

But on the other hand, if your email is too formal and shows no signs of rapport building, you risk appearing as somebody who lacks social skills.

So when writing your cover letter, try to strike a nice balance of professionalism and friendliness.

Opening with a line such as “ hope you’re well ” is a nice way to breathe a bit of personality into your cover letter.

Ensure that your spelling and grammar is perfect throughout your cover letter because sloppy mistakes are a huge red flag for recruiters.

Quick tip:  If you struggle with spelling and grammar, try our quick-and-easy CV Builder

Keep it brief

Unless the job advert specifies otherwise; keep your cover letter short and sweet.

Recruiters and employers receive hundreds of job applications per week, so they don’t want to read a 2 page cover letter.

Depending on the role, around 2-4 sentences should be enough for the content of the cover letter.

You just need to write enough to persuade them to open your CV – It should roughly contain the same amount of information as your CV profile or personal statement.

Show how your skills match the job

Hard skills vs soft skills

To ensure that recruiters open your CV, you simply need to explain how your skills and experience match the job requirements from the advert.

Scan the job advert to discover what the most important candidate abilities are, and show how your previous experience has prepared you to cover these.

In particular, look out for any requirements that are essential to the job .

Focus on what you have to offer at this stage and not what you want.

At this stage, your covering letter is simply a means of getting the recruiter to open your CV, so it’s too early to talk about salary demands etc. Save that for your initial conversation with the recruiter.

Include a professional signature

cover letter signatures

End your cover letter with a friendly salutation such as “Regards” and a smart signature which includes your name and most direct contact method (usually mobile phone for most people)

A professional email signature will show recruiters that you understand business-email etiquette and ensure they have a means of contacting you – even if they can’t open your CV for any reason.

Writing a CV cover letter

Hopefully this guide has given you everything you need to create a winning cover letter that will ensure you CV gets opened every time you send it.

Just remember to keep it brief, be friendly, tailor it towards your target role, and give recruiters some good reasons to be interested in you.

Good luck with the job hunt!

what makes a good cover letter for a cv

Are Cover Letters Necessary?

Do cover letters matter these days? It depends on who you ask.

Some recruiters love learning more about each job applicant, while others find the practice antiquated. So should you write one if it might not even be read at all?

Keep reading for advice from career coaching experts, plus:

  • When you should (and shouldn't) write a cover letter
  • What to do when a cover letter is "optional"
  • Tips for writing an effective cover letter
  • What an effective cover letter template looks like

Do I Need a Cover Letter ?

In most cases, yes—you should submit a cover letter with your resume.

While the cover letter has increasingly become a divisive topic among recruiters and job seekers , it's still often listed as a requirement on job applications .

But regardless, many recruiters still think cover letters are important.

According to a 2023 study by recruitment website Zippia , more than a fourth (26 percent) of recruiters "always read cover letters " and think they're an important component of the hiring decision. And almost half (45 percent) said that not including a cover letter could get your application rejected.

So in most cases, it's best to be cautious and include one.

In short, including a cover letter will almost never hurt your job search —but it can help.

Here's how:

  • It can help you stand out from the crowd . Recruiters read through countless resumes for just one role. If you have similar qualifications as other candidates, a cover letter allows you to showcase your personality and unique skills.
  • It shows you're willing to go the extra mile . Searching for a new job is already a lot of effort, so it may be difficult to rationalize writing a customized cover letter for each role. But the Zippia study found that 61 percent of hiring managers consider a customized resume (with a cover letter, portfolio link, etc.) the "number one tactic for applicants to boost their chances of getting a job."
  • You can address potential biases . In a perfect world, recruiters wouldn't count you out based on things like employment gaps or " job hopping ." Career coach Marlo Lyons recommends using your cover letter to "fill in any gaps" and provide context about these types of situations so recruiters don't get the wrong impression.

When You Should Include a Cover Letter

It's ultimately up to you whether you include a cover letter.

Octavia Goredema, career coach and author of Prep, Push, Pivot , says that the decision to submit a cover letter hinges on "where you are in your career journey and your personal career goals."

In addition to when it's a required part of the job posting, here are scenarios where it's in your best interest to submit one:

  • If someone referred you to the job : According to Goredema, "If you were referred to an opportunity by someone at the company or have a personal history that correlates with the role, a cover letter enables you to share that."
  • If you want to add additional information : Say the job you're applying to requires candidates to live on a specific coast. If you don't currently live in the area but are willing to relocate, mention that in your cover letter so you aren't automatically rejected based on your current location.
  • If you're changing careers : Goredema recommends writing one "if you're in the early stages of your career or making a professional pivot. A cover letter provides the opportunity to add additional context to the information included in your resume."
  • If you don't have any previous work experience : If you're new to the workforce, you may not have any applicable previous positions to include on your resume. Use your cover letter to highlight transferrable skills and explain why you think you'd still be a good fit.

Lastly, Goredema suggests that "if this is your dream job, a cover letter provides the space for you to explain with impact and highlight what you do best."

Debra Boggs, founder and CEO of D&S Executive Career Management, adds: "As long as a cover letter is well-written and error-free, it will never hurt your chances of winning an interview."

So the more important the role is to you, the more effort you should put in.

When You Shouldn't Include a Cover Letter

There are certainly times when you should send a cover letter with your resume—but are there times when you shouldn't send one in? Here are a few instances:

  • If the application platform doesn't have a space to upload one : If there isn't a space for you to attach your cover letter or other supporting documents, don't sweat it. This means that other applicants won't be able to send one either.
  • If the job posting doesn't require one : If the post specifically states that you shouldn't include a cover letter, it's not a trick. The recruiter likely doesn't plan to read it, so it's best to reserve your time for other job search activities .
  • If you aren't a strong writer : Lyons recommends forgoing a cover letter if you aren't a good writer and don't have anyone to help you. "The cover letter could be your first impression, and a badly written one—especially with grammatical errors—could make recruiters not want to screen you for the job."
  • If you don't have time : Strapped for time? Goredema suggests "[focusing] on your resume and the application requirements versus haphazardly throwing together a few sentences just to meet an application deadline."

What To Do When a Cover Letter is 'Optional'

"Optional" cover letters can feel like a trick. You want to show the recruiter you're interested in the role, but you don't want to waste your time if it isn't necessary.

Lyons recommends skipping the optional cover letter "if your resume and LinkedIn profile are complete and no further explanation is needed."

However, it can be helpful to write one if "your resume doesn't tell the whole story about you." (Think resume gaps or career changes.)

Goredema believes it can be helpful to include a cover letter, regardless of whether it's a requirement. "Why not take the opportunity? It may help you to stand out. Going the extra mile by sending a well-written, personalized cover letter can only work to your advantage versus working against you."

So it can be helpful to put in extra effort if you have more to add to your application. But you shouldn't include a subpar cover letter just for the sake of it.

7 Tips for Writing an Effective Cover Letter

Regardless of your feelings toward the now-controversial cover letter, you'll likely find yourself writing one for at least some of the jobs you apply to.

Here's how to draft one that actually grabs a recruiter's attention:

1. Keep Things Short

Lyons suggests writing "three to four paragraphs at most, with two to three sentences in each paragraph."

Goredema adds: "Avoid long rambling sentences and keep your letter concise to make it easy to read."

Even if a particular recruiter loves cover letters, they might sift through hundreds of applications to find the right candidates. So it's best to be brief.

2. Follow the Rules

Some recruiters will ask you to include a portfolio link, send the cover letter via email, ask you to answer specific questions, etc. Be sure to fully read the job post's requirements—you don't want to be counted out for failing to follow directions.

3. Don't Repeat Your Resume

Lyons cautions repeating information the recruiter already has access to. Instead, "Tell the story of you—something important that you did not cover on your resume and how that story connects to the current position."

Think of it as connecting the dots between your experience, skills and capabilities. Explain why you'd be a good fit for the role rather than repeating the skills section of your resume .

4. Use Active Voice and Action Verbs

With active voice, the subject of a sentence performs the action. Passive voice puts more emphasis on the object of the sentence.

Using active voice is more direct and straightforward. Plus, it helps keep things brief.

Aim to use active voice throughout your resume and cover letter. This will help you sound clear and confident.

Here's an example of passive voice, plus how to fix it to use active voice:

  • Passive voice : The treats were eaten by the dogs.
  • Active voice : The dogs ate the treats.

If you struggle with writing in active voice consistently, think about the action verbs you'd use to describe your skills and experiences.

For example, instead of "I was tasked with x," you could say, "I managed x."

5. Be Specific

Include specific examples (i.e., instead of "I'm a team player," allude to a situation where you were a team player). If you've ever taken a writing course, you've probably heard the advice "show don't tell." The same advice applies to your resume and cover letter.

You could say "I have marketing experience," but what does that communicate to the reader? Not much.

Be specific about your experience and accomplishments. Instead, say "I led a marketing campaign that increased quarterly newsletter sign-ups by 40%."

6. Proofread

Check your cover letter for grammar and spelling mistakes before submitting it to avoid a professional faux pas.

Use spellcheck or an external app like Grammarly, which is also compatible with web browsers.

7. Customize It

At best, a generic cover letter is boring or a little awkward. At worst, it can be unprofessional if what you wrote about has nothing to do with the job you're applying for.

Think about it this way: your cover letter might be the deciding factor between you and another candidate with the same skills and experience. So you want to grab the recruiter's attention.

You don't need to spend tons of time rewriting your cover letter for every job application, though. Here are a few things you can do to stand out:

  • Address the hiring manager or recruiter by name (you can sometimes find this information on the LinkedIn job post)
  • Include the company name and job title
  • Mention what you like about the specific company and its culture
  • Detail skills and experience specifically mentioned on the job post

Boggs advises to "create a template that you can easily customize to include the relevant skills and experience for each job and employer."

Read on for inspiration for your own template.

Cover Letter Template

It can be time-consuming to write a new cover letter for every job application. Here's a template you can customize for different positions:

Dear [name of recruiter, "hiring manager"] , I saw the job posting for [exact title of role] and am excited about the opportunity. [1-2 sentences detailing why you're interested in the role/company.] In my previous role, [brief description of your accomplishments beyond what your resume states.] I also have [1-2 sentences detailing relevant experience, including specific skills and level of proficiency.] [If applicable: include a short paragraph with a link to your portfolio or any other relevant links.] Thank you for your time—if you'd like to schedule an interview, please feel free to contact me [brief description of the best time and method for contact.] Sincerely, [Your Name] [Phone Number] [Email]

Cover Letter FAQs

Still wondering if you need a cover letter for your specific situation? Or if recruiters actually read every cover letter? Read on for answers.

Do I Need a Cover Letter for a Part-Time Job?

The same advice applies to part-time jobs—cover letters aren't always necessary, but they can help you stand out. If you're especially interested in a part-time role, it's a good idea to submit a cover letter.

Do I Need a Cover Letter for an Internship?

Many people who apply for internships don't have significant prior work experience, so a cover letter is especially helpful here.

Instead of previous jobs, you can talk about:

  • Your education
  • Extra-curricular activities
  • Transferrable skills
  • Volunteer experience

You can include similar points if you're looking for an entry-level job and don't have prior work experience.

Can I Use AI To Write a Cover Letter?

Proceed with caution when using ChatGPT or a similar tool to write content for you. Employers may be using AI content detectors to identify which candidates used a shortcut.

AI programs like ChatGPT create content based on their existing libraries, so content is never really "new." Meaning it's impossible to tell if you're accidentally plagiarizing someone unless you heavily edit the chatbot's answers.

Goredema points out a potential pitfall in relying too heavily on AI: "If your goal is to get an interview, you don't want there to be a huge gap between how you communicate on paper versus how you communicate in person ."

Here are a few ways you can use AI to add to the writing process :

  • Checking for active voice
  • Adding action verbs
  • Creating a rough draft
  • Checking your writing tone

Do Recruiters Actually Read Your Cover Letter?

The big question—is the effort behind your cover letter worth it? Again, there's no perfect answer.

The most important thing is to ensure hiring managers have all the information they need to fairly consider you for a position.

Boggs cautions: "Remember, not all recruiters and hiring managers read cover letters, so

make sure to include all your relevant qualifications and accomplishments

in your resume as well, so these details don't get missed."

But there are other creative ways to stand out apart from a cover letter.

According to Goredema, "The general feedback I hear from the recruiters I work with is that a resume accompanied by their LinkedIn profile supersedes a cover letter because they will tell a recruiter at first glance what they need to know about a candidate."

So, are cover letters really necessary these days?

Lyons says that recruiters primarily care about two things:

  • "Does an applicant have the skills and capabilities to do the job?"
  • "Will the applicant fit the culture of the team and the company?"

Cover letters can help you stand out among a sea of applicants or explain difficult job situations—so in most cases, it's helpful to include one with your resume.

But whether you decide to send a cover letter with your resume or not, be sure the recruiter has all the information they need to be confident about you and your experience.

Related Articles

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  • Seven Red Flags To Look Out for on a Job Ad, According to Business Experts
  • How to Ask for a Raise in 7 Steps

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COMMENTS

  1. How To Write a Cover Letter (With Examples and Tips)

    Cover letter format. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Video: When and Why to Write a Cover Letter - Plus, Top Tips for Formatting.

  2. How to Write a Great Cover Letter for a Job in 2024

    Respectfully, Kind regards, Best regards, Yours truly, Then, make two spaces below the salutation, and type your full name. For some professional (but optional) flair, sign your cover letter either with a scan of your signature or by using software like DocuSign. 8. Check your cover letter's content and formatting.

  3. 7 Key Components of an Effective Cover Letter

    A great cover letter uses a logical progression of ideas to advertise your skills. There are seven sections that every cover letter should include to fit employer expectations and highlight your best qualities: 1. Header. All cover letters start with a header that includes your contact information. People often use the same header for their ...

  4. Glassdoor Guide: How to Write a Cover Letter

    Recruiters and hiring managers read thousands of cover letters and resumes, so make sure that you avoid these cover letter errors:. Avoid overused phrases The average cover letter is going to be extremely generic and contain overused expressions such as "Thank you for taking the time to look at my resume" or "I believe that my set of skills make me a great fit for the job."

  5. How to Write a Cover Letter [Full Guide & Examples for 2024]

    start your cover letter. with your contact details at the top. These should be in your cover letter's header, separated neatly from the bulk of your text. Here, you want to include all the essential contact information, including: Full Name. Your first and last name should stand out at the top. Job Title.

  6. How To Write the Perfect Cover Letter (With Template and Example)

    Include the name of the person to whom you are writing as well as the company name and address just above the salutation. In the salutation, greet the hiring manager by name. If you don't know the name of the person, consider greeting the hiring department or the department with which you would be working if hired. 3.

  7. How to Write a Great Cover Letter in 2024 (+ Examples)

    1. Personalization. Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role. 2.

  8. How to Write a Cover Letter (Expert Tips & Examples)

    Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like "[email protected]," and not personal like "[email protected]." Include links to your LinkedIn profile or professional online portfolio if you have one.

  9. The CV Cover Letter: What It Is and How to Write It Well

    How to write a CV cover letter. You can use the following process to write an effective CV cover letter: 1. Identify the requirements for the position. Read the job description well and identify employer expectations in relation to academic achievements, education, skills, and experience. Make a list of these expectations.

  10. How to Write a Standout Cover Letter in 2022

    Step 3: Address your cover letter to the hiring manager—preferably by name. The most traditional way to address a cover letter is to use the person's first and last name, including "Mr." or "Ms." (for example, "Dear Ms. Jane Smith" or just "Dear Ms. Smith").

  11. How to Write a Cover Letter for Any Job [2024 Guide]

    Here's how to write a successful cover letter: 1. Stick to the Proper Cover Letter Format. Your cover letter should follow the best practices for writing business letters. Keep your cover letter short and to the point—in fact, your entire cover letter shouldn't be longer than 350 words.

  12. How to Write a Cover Letter for Any Job in 2024

    Step 9: Stay Formal in the Closing Salutation. Once you've written the body of your cover letter, you just need to put a formal closing at the very end. Write "Sincerely" and follow it with your full name. Adding your handwritten signature is optional (recommended for more formal cover letters).

  13. How to write a cover letter [one that gets you interviews]

    Sign off professionally. Finish your cover letter with a friendly term such as, "kind regards" followed by your name. Then add a professional signature to the bottom, like the one below; This makes the cover letter look professional and ensures that recruiters have; Your full name. Phone number. Email address.

  14. The 11 Best Cover Letter Examples of 2024

    This list makes the candidate look perfect for the specific role they're applying to fill. 2. The funny cover letter. This clever cover letter from former ESPN anchor Kenny Mayne is one of the best examples of how to land a job with a joke: Sometimes all you have to do to get a job is make the right person laugh.

  15. 200+ Professional Cover Letter Examples for Job Seekers

    Employer name. Company Name. Street address. City, State. Salutation. Dear [Hiring Manager's Name], Opening Paragraph (Introduction) Your cover letter opening should contain a self-introduction. Write about who you are, where your expertise lies, where you found the job posting, and why you want to apply for the job.

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    60+ Cover Letter Examples in 2024 [For All Professions] Top ↑ 21 Cover Letter Examples #1. Career Change Cover Letter Example #2. Recent Graduate Cover Letter Example #3. Middle Management Cover Letter Example #4. Business Manager Cover Letter Example #5. Ph.D. Cover Letter Example #6. Senior Executive Cover Letter Example #7.

  17. How to write the perfect cover letter (With examples)

    To start your cover letter, introduce yourself. This means including your full name, your specific interest in the position and the reasons you've chosen to apply. If you got a referral to the job from another party, ensure to mention this in the first paragraph. 2. Mention your skills and qualifications.

  18. How to write a cover letter in 5 steps

    2. Use an appropriate greeting. If you know the name of the hiring manager for this job, begin your cover letter by addressing them directly (Example: Dear Jane). When writing your CV, it's important to avoid weak and passive verbs, stay away from business jargon or clichés, and watch out for tired words and phrases.

  19. What is a Cover Letter? Definition & Examples

    Reviewed By Conrad Benz, Hiring Manager. A cover letter is a one-page document included in your job application (along with your resume ). When written well, your cover letter provides employers with important context that isn't covered in your resume. March 4, 2024. Build My Cover Letter Now.

  20. How To Write Cover Letters That Stand Out (With Example)

    The image is titled Cover Letter vs Resume. An example cover letter is on the left with tips written below it. The cover letter reads: Malik Rabb (123)456-7891 [email protected] May 1, 2020 Dear Hiring Manager, I am grateful for the opportunity to apply for the associate marketing position at Retail Ocean. Storytelling through marketing is a true passion of mine, and I graduated with a four-year ...

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    Marketing CV cover letter. This marketing cover letter provides readers with a summary of the candidate's core marketing abilities such as media planning, brand awareness and cost reduction. It also explains the types of marketing campaigns and companies they have experience with - a great high-level intro.

  22. Free Cover Letter Generator: Build a Cover Letter Online

    Here's what you get with our free cover letter generator: 1. Cover letter templates perfect for all kinds of jobs. You'll get a chance to pick the layout from a wide selection of cover letter templates free to customize whichever way you want. Go for what stands out instead of saying yes to the mediocre. 2.

  23. What to Include in a Cover Letter (& What to Leave Out)

    A great cover letter consists of the following components: 1. Your name and contact information in a header. The hiring manager needs to have your contact information. Without these details, they have no way of inviting you for an interview. The most eye-catching way of adding your contact information to your cover letter is by creating a large ...

  24. Are Cover Letters Necessary?

    But the Zippia study found that 61 percent of hiring managers consider a customized resume (with a cover letter, portfolio link, etc.) the "number one tactic for applicants to boost their chances ...